mUmBRELLA: Recent Episodes
mUmBRELLA
Adblock Plus head of communications Ben Williams talks to Mumbrella editor Alex Hayes about the adblocking phenomenon, why people do it and what lessons agencies, publishers and marketers should be taking from it
Millions of millennials worldwide are packing out stadiums, but rather than watching pro athletes it’s their favourite gamers taking centre stage. At home they’re turning to streaming services like Twitch to get their fix of the action. But just what are E-sports, and what are the opportunities for brands and broadcasters with them?
This was a session presented at Mumbrella's Sports Marketing Summit.
The Olympic Games is the biggest sporting event on earth, with billions of people globally getting caught up in the competition for two weeks in August. However stringent rules mean non-partner brands are locked out from mentioning the Games and sponsored athletes from name checking their benefactors on social media for the duration of the competition, with eagle-eyed regulators ready to hand out hefty fines to anyone breaking the rules.
This was a session presented at the Mumbrella Sports Marketing Summit
Mumbrella's Nic Christensen talks to Mindshare Australia media buyers Jack Smyth and John Dawson about what they saw at the various Newfront presentations.
Mumbrella editor Alex Hayes is joined by Keep Left CEO Caroline Catterall, Bohemia data and attribution director Steve Wright, Chello founding partner Lyndsey Rogers, The Works creative partner Douglas Nichol and Streaker founder James Bush to discuss the big trends coming out of SXSW.
On the sidelines of the AANA's end of year event Charles Vallance spoke to Mumbrella about how marketers are prioritising programmatic over brand building - often to their detriment.
Hal Crawford, editor-in-chief and publisher of Ninemsn, discusses his new book All Your Friends Like This.
COO of Macquarie Radio Adam Lang talks to Mumbrella's Nic Christensen on the sidelines of the National Radio Conference.
Commercial Radio Australia boss Joan Warner talks to Mumbrella's Nic Christensen on the sidelines of their national conference.
Radio and TV personality Jules Lund is launching a new influencer marketplace app Tribe, what it does and what it could mean for marketing.
Russel Howcroft joined Mumbrella editor Alex Hayes to talk about his new book When It's Right to Be Wrong.
During the conversation the Network Ten Melbourne boss and Gruen panellist called on advertisers to support free-to-air TV to maintain what he says is the only place to reach “many millions of people really quickly”.
Jane Flemming leads a discussion about women’s sports. While they are increasing in popularity and participation, but media attention and sponsorship dollars are still hard to come across. This panel of experts discusses the issue, and what can be done about it.
Moderator: Jane Flemming – managing director, Flemming Promotions Panellists: Luke Bould – head of commercial, Football Federation Australia; Kate Palmer – CEO, Netball Australia; Carolyn Bendall – head of marketing, ANZ Australia Louise Evans – media & communications consultant, Australian Womensport and Recreation Association.
Todd Barberel, head of marketing, brand & commercial development, New Zealand Rugby, speaking at Mumbrella's Sports Marketing Summit on building the All Blacks brand.
InfluencerDebate: Jules Lund, Jamie Crick and Eaon Pritchard debate influencer marketing - what are the arguments for and against influencer marketing? How can you maintain authenticity? If it's not the best way to reach millenials then what is?
George John the founder of ad tech company Rocket Fuel talks to Mumbrella editor Alex Hayes about the future of artificial intelligence in advertising, ad fraud, marketers taking programmatic in house, getting a company ready for an IPO and life after becoming publicly listed. http://mumbrella.com.au/askgeorgejohn-hangout-at-2pm-with-artificial-intelligence-pioneer-george-john-311842
NRL marketing director Lewis Pullen talks about fan engagement, the importance of encouraging people to attend matches and not watch them on TV and the Melbourne Storm's Lightning Rewards loyalty scheme
Amaysim founder Christian Magel speaks to Mumbrella's Steve Jones about his views on segmentation, and why companies that have to resort to marketing are failing because they don't have a good product.
Rdio CEO Anthony Bay talks about the future of the streaming service, how he wants to bring record labels to the fore with its new offering, and how he hopes Apple Radio will boost the sector as a whole
Tourism Australia, #tourismaustralia, indigenous tourism, John O'Sullivan, Tourism Australia marketing campaign
hanishandandy Hamish Blake and Andy Lee make some cracks about Grant Blackley, Kyle Sandilands and soft core porn as their relaunch party in Sydney
Bryan Melmed, vice president of insights at digital intelligence firm Exponential, accused some firms of peddling the "myth" that "more means better" in an interview with Steve Jones.
Interview with Pandora Radio's vice president of advertising product management Jack Krawczy #advertising #musicstreaming #Pandora #media
APN's Michael Miller warns some publishers have given up on paywalls too early, and Australia has 'catching up to do' on mobile #INMA2015 #newspapers #media #advertising
News Corp Australia's Damian Eales talks to Nic Christensen about the INMA Congress 2015 and the the 'outstanding opportunity' of TV fragmentation #newspapers #advertising #media