Miscellaneous Audio from HBR: Recent Episodes
Harvard Business Review
Hazelbaker, the youngest and fastest-advancing senior executive in the Fortune 100, shares her thoughts on age, gender, and the value of mentoring.
In 2012, the French national railway brand needed to impart its new vision of simple, direct and easy mobility, so sounds were simplified and a whoosh of speed was introduced
Then in 2008, to emphasize the French national railway's eco-mobility, the instrumentation became more natural and acoustic.
Though the TV end frame uses the same tune, it has a more authoritative sound with more emphasis on rhythm.
The French national railway created an audio DNA with the goal of communicating their leadership along with the comfort and caring that distinguished the brand.
Composed for the 1976 Exxon conference "The Spirit of Leadership." Courtesy of Steve Young, Sport Murphy, and Blast Books.
Composed by Wilson Stone for the 1961 Coca-Cola bottlers show "The Grip of Leadership." Courtesy of Steve Young, Sport Murphy, and Blast Books.
Composed by Luther Henderson with vocals by Florence Henderson for the 1959 Oldsmobile show "Good News About Olds." Courtesy of Steve Young, Sport Murphy, and Blast Books.
Composed by John McGee for the 1956 GE appliance show "It’s a Great New Line!" Courtesy of Steve Young, Sport Murphy, and Blast Books.
Composed by Sid Siegel for the 1969 American-Standard show "The Bathrooms Are Coming." Courtesy of Steve Young, Sport Murphy, and Blast Books.
HBR senior editor Bronwyn Fryer wraps up the HBR debate on how to fix business schools.
Copyright 2009 Harvard Business School Publishing
HBR senior editor Anand Raman talks with Peter Williamson, author of the HBR article "Value-for-Money Strategies for Recessionary Times."