With Jason Barnard...: Recent Episodes
Jason Barnard
The smartest people in marketing talk to Jason about topics they know inside out. The conversations are always intelligent, always interesting and always fun!
Andrew Hulbert talks with Jason Barnard about exit, reset, and legacy.What happens when a council estate kid turns £0 into a £50 million company, exits at 37, and discovers the real journey begins after the sale?In this episode of Fastlane Founders and Legacy, we sit down with Andrew Hulbert, the visionary founder of Pareto FM. Andrew shares his raw, unfiltered journey from working-class roots to entrepreneurial success, revealing why only 15% of founders who successfully exit are truly happy—and how he became one of them.Discover how to rebuild a life centered on family and rediscovering joy in the mundane after a decade of full-throttle growth. Andrew also explains how to engineer an exit that protects your future by hiring a CEO before you sell and ensuring the business can thrive without you.Catch this episode to understand why pressing pause can be the most powerful business decision, and how authentic legacy is built not just through what we achieve, but through the life we choose to live after the exit.#ExitStrategy #EntrepreneurialLegacy #BusinessSuccess #LifeAfterExit #LegacyBuilding #FastlaneFounders #Entrepreneurship #WorkingClassToWealthLinks to pieces of content relevant to this topic:Andrew HulbertJoin Andrew Hulbert and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!Scheduled for 07 October 2025 at 18 H CET (Paris)The event is 100% free:Book your place (free) >>Set a reminder on YouTube >>https://www.youtube.com/watch?v=LY7C4Ldk9VQOrganized by Kalicube®.
Eli Lopian talks with Jason Barnard about AICracy.Could an AI be your most valuable co-founder, guiding your company to its next major milestone?In this episode, we sit down with Eli Lopian, the visionary Founder and CEO of Typemock and author of AICracy. Drawing from decades of experience building AI-powered tools for mission-critical industries, Eli reveals how the same large-scale AI concepts that could shape future governance can be scaled down to revolutionize your business strategy.This conversation delivers battle-tested strategies for entrepreneurs, consultants, and business leaders, showing you how to future-proof your leadership and gain an unmatched competitive edge.Listen now to gain a systematic approach to leveraging AI as your ultimate strategic partner.#Entrepreneurship #AIStrategy #BusinessLeadership #FutureOfWork #TechInnovation #AICracy #LegacyBuildingWhat you’ll learn from Eli LopianThis episode was recorded live on video September 30th 2025https://www.youtube.com/watch?v=XbQij4hPjcILinks to pieces of content relevant to this topic:https://aicracy.aiEli LopianThe event is 100% free:Eventbrite >>Watch on YouTube >>Organized by Kalicube®.
Brett Farmiloe talks with Jason Barnard about scaling trust.Scaling Trust! Brett Farmiloe—CEO of Featured.com & Help a Reporter Out (HARO)—Reveals How to Build Authority Through Strategic Media Placement in the AI EraBrett Farmiloe, founder and CEO of Featured (connecting 50,000+ experts with 1,000+ media outlets) and the strategic mind behind HARO's 2025 revival, shares the systematic approach that transforms entrepreneurs into trusted industry authorities. Drawing from his decade of scaling and selling Markitors digital agency plus his current mission of democratizing media access, Brett breaks down the "expert economy" blueprint for building credible influence that scales beyond traditional marketing.Get ready for a deep dive on:The 5-minute authority hack: Why expert contributions (400 characters or less) to major publications deliver better ROI than hours-long article writing—and how to leverage platforms like Featured for instant media placementAI visibility revolution: How ChatGPT, Perplexity, and Google AI mode are citing real-time interviews and expert insights—and why timely content now outranks evergreen in search algorithmsQuality vs. quantity framework: The strategic balance between high-impact placements and volume-based visibility in an uncertain digital landscape where "the smartest marketers have no idea what's gonna work"The three-pillar media strategy: Expert contributions vs. full articles vs. interview profiles—and how to choose based on time investment and expected outcomesReverse-engineering competitor success: Using AI tracking platforms to audit what's working for industry leaders and identifying citation gaps in your media strategyNetwork-first approach: Why relationship building with journalists and direct outreach ("Hey, I came across this article...") beats generic pitching in 2025's fragmented media landscapeThis episode delivers battle-tested strategies for entrepreneurs, consultants, and business leaders ready to build systematic authority and trust through strategic media placement in the age of AI-powered information discovery.#ScalingTrust #MediaStrategy #ExpertEconomy #AIVisibility #AuthorityBuilding #FastlaneFounders #BrettFarmiloe #Featured #HARO #MediaPlacement #ThoughtLeadership #BusinessGrowth #DigitalAuthority #ContentStrategy #MediaOutreach #PRStrategy #EntrepreneurBranding #BusinessInfluence #ExpertPositioning #TrustBuildingWhat you’ll learn from Brett FarmiloeThis episode was recorded live on video September 23rd 2025https://www.youtube.com/watch?v=vkwGY1SwkDULinks to pieces of content relevant to this topic:https://www.linkedin.com/posts/brettfarmiloe_the-biggest-challenge-our-customers-face-activity-7363610014176968706-QbwdBrett FarmiloeThe event is 100% free:Eventbrite >>Watch on YouTube >>Organized by Kalicube®.
Zac Gregg talks with Jason Barnard about signal over noise.Signal Over Noise! Zac Gregg—Co-Founder & Managing Partner of Vital Design—Reveals How to Cut Through Industry Confusion and Find Your True Market FocusZac Gregg, co-founder and managing partner of Vital Design (one of New England's top digital marketing agencies), shares the strategic pivot that broke his company through the dreaded $1 million ceiling. Drawing from his 20+ years of leadership experience taking multiple companies public, Zac reveals how to identify genuine market signals hidden within industry noise and build unstoppable growth momentum.Get ready for a deep dive on:Breaking the $1M ceiling: How specializing in digital marketing instead of traditional branding transformed a project-based business into a $25M recurring revenue machineThe signal vs. noise framework: Why clients say they want rebrands and websites but really need traffic, leads, and revenue—and how to hear what they're actually asking forIndustry specialization secrets: The bold Cardinal agency case study that threw away 19 industries to dominate one—and why the algorithms reward laser focusThe cobbler's children principle: How Vital invests $50K monthly in their own marketing to become the biggest sandbox for client learningsAI-era positioning strategy: Why being a generalist is "a very bad place to be" and how to become the expert content that powers LLM modelsThe 80/20 specialization rule: How Vital focuses 80% on higher education while strategically maintaining 20% in B2B manufacturing and e-commerceNiche-down decision framework: The one, three, and five-year goal system for strategic focus without abandoning profitable existing clientsThis episode delivers battle-tested strategies for agency owners, service providers, and entrepreneurs ready to break through revenue plateaus by finding their signal in the market noise.#SignalOverNoise #DigitalMarketingAgency #BusinessGrowth #MarketingStrategy #IndustrySpecialization #FastlaneFounders #ZacGregg #VitalDesign #AgencyGrowth #BusinessScaling #MarketingFocus #RevenueGrowth #EntrepreneurStrategy #BusinessPivot #MarketingAgency #BusinessBreakthrough #NicheMarketing #AgencyLife #BusinessLeadership #MarketingExpertWhat you’ll learn from Zac GreggThis episode was recorded live on video September 16th 2025https://www.youtube.com/watch?v=i1X1EHRhFLwLinks to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/episode-368-scaling-digital-marketing-for-specialized/id1193085635?i=1000684866511https://open.spotify.com/episode/7G0gdfm3qbgofWxhXzaS6tZac GreggTranscript from Zac Gregg with Jason Barnard on Fastlane Founders And Legacy. Signal Over Noise[00:00:00] Zac Gregg: We spend about $25,000 a month on paid media, which for a small service business, a hundred and plus people these days. We're about a $25 million company. A hundred and some odd employees. We had to spend about 25,000 a month in paid. We are doing about $15,000 a month in what we would consider SEO or our AI search optimization, as well as content marketing. And then we spend about $10,000 a month on our just projects and updates, which we consider like supporting HR, supporting our sales team, those types of things. So we put our money where our mouths is, we try to learn the lessons our clients need to learn before they learn them.And that was a big part of what came next as well is we gotta do this for ourselves, guys. So we ask ourselves tougher questions than our clients do all the time. [00:00:58] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world.How can we quickly build a profitable business that stands the test of time and becomes our legacy?
Greg Heilers talks with Jason Barnard about authority building secrets.Authority Building Secrets! Greg Heilers—co-founder of Jolly SEO, and digital authority strategist who has secured media placements for countless C-suite executives since 2017—reveals the insider system for transforming unknown entrepreneurs into recognized industry authorities. Drawing from extensive experience in journalist outreach platforms and performance-based PR strategies, Greg breaks down his proven methodology for earning high-quality media mentions that build genuine credibility and thought leadership without relying on paid shortcuts or gimmicky tactics.Get ready for a deep dive on:- The journalist outreach platform strategy: How to leverage platforms like HARO, Featured.com, and others to secure expert citations in top-tier publications- The numbers game decoded: Realistic conversion rates, platform differences, and why premium vs. free platforms matter for your success rate- Quality over quantity approach: Why a mention in a niche-relevant publication can be more valuable than a major outlet placement- The co-citation power play: How being mentioned alongside established authorities amplifies your credibility in AI-powered search- Beyond traditional link building: Why brand mentions without links are now equally powerful for building digital authority- The listicle comeback strategy: How smart brands are leveraging collaborative content placements to boost AI visibility- Performance-based PR secrets: The "pay for wins only" model that ensures accountability and measurable resultsThis episode delivers proven, accessible strategies for entrepreneurs, founders, and business leaders ready to build authentic authority through strategic media positioning and expert citations.#AuthorityBuilding #PR #MediaMentions #PersonalBranding #EntrepreneurAuthority #DigitalPR #ExpertPositioning #FastlaneFounders #GregHeilers #JournalistOutreach #BrandBuilding #ThoughtLeadership #BusinessGrowth #SEOStrategy #EntrepreneurTipsWhat you’ll learn from Greg HeilersThis episode was recorded live on video September 9th 2025https://www.youtube.com/watch?v=gTqfuoeJJY8Links to pieces of content relevant to this topic:https://www.theseoshow.co/episode/127https://majestic.com/seo-in-2025/additional-insights/greg-heilershttps://backlinko.com/haro-alternativesGreg HeilersTranscript from Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets[00:00:00] Greg Heilers: In the journalist outreach ecosystem, as it were, there are limitations. There's only so many publications. So if you only want new wins, for example, it's not super scalable because the same publications are coming again and again. But for the person who wants to stay relevant, stay top of mind, to both algorithms and human readers, yeah, we have clients who are with us for years. And we're just doing something like 5 or maybe 10 wins per month, month after month after month. Now we don't count the syndicated stuff. So there's way more in terms of syndicated content out there that definitely builds and it scales. But I'm just talking purely about the one-to-one wins that we've built. [00:00:51] Narrator: Fastlane Founders and Legacy with Jason Barnard.Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:20] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello, and we're good to go. Welcome to the show, Greg Heilers. [00:01:33] Greg Heilers: Awesome to be here, Jason. Thank you. [00:01:35] Jason Barnard: Brilliant,
James Brown talks with Jason Barnard about the marketing machine.Marketing Machine! James Brown—serial entrepreneur, business accelerator expert, CEO, and founder of Business Accelerator Institute and Perseverance Squared—reveals the systematic approach that transforms struggling businesses into thriving enterprises. Drawing from his remarkable journey of helping over 450 business owners nationwide, James breaks down his proven blueprint for creating predictable revenue engines that scale beyond the founder.Get ready for a deep dive on:- The emotional vs. logical buying journey: Why leading with credentials kills conversions and how to enter the conversation already happening in your prospect's mind- Direct response vs. branding strategies: When to use each approach and how small businesses can afford to compete with industry giants- The "stand out or get out" principle: How one Miami law firm's shocking headline ("Is he sleeping with her right now?") generated massive leads by breaking through the noise- The buyer's journey blueprint: Homepage → Problem content → About Us → Contact—and why this sequence is hardwired into human psychology- Client research goldmine: The simple questions that reveal exactly where your ideal customers consume information (and why copying competitors' marketing channels is gambling)- The marketing machine framework: How James went from 2 clients per week to 68 clients in the first week using systematic direct response- Channel optimization secrets: Why the same $10,000 ad spend failed on news/talk radio but generated 50+ calls on jazz stationsThis episode delivers battle-tested, psychology-driven strategies for entrepreneurs, professional service providers, and business owners ready to build predictable lead generation systems that work.#MarketingMachine #BusinessGrowth #DirectResponse #LeadGeneration #BusinessAccelerator #EntrepreneurJourney #FastlaneFounders #JamesBrown #MarketingStrategy #BusinessScaling #ProfessionalServices #RevenueGrowth #BusinessSystems #MarketingPsychology #EntrepreneurTipsWhat you’ll learn from James BrownThis episode was recorded live on video September 2nd 2025https://www.youtube.com/watch?v=M_07X81nmboLinks to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/the-business-blueprint-from-struggling-to-scaling/id1680772901?i=1000718705518https://podcasts.apple.com/us/podcast/the-7-profitable-parts-of-a-business-with-james-brown/id1508245322?i=1000715275905https://podcasts.apple.com/us/podcast/breaking-the-sacrifice-myth-building-a-business/id1640536151?i=1000684409291James BrownTranscript from James Brown with Jason Barnard on Fastlane Founders And Legacy. Marketing Machine[00:00:00] James Brown: We make decisions in the emotional side of our brain. That's how humans are wired. We like to say we make logical decisions. Even lawyers especially like to say we make logical decisions, but we don't. I started looking for another car and I found this Lexus ES 350 with low profile tires and chrome rims and blacked-out windows.Man, that's a sexy car, right? And so the emotional side of my brain was, I want that car. And so as soon as I made a decision to, this is the car for me, the logical side of the brain started kicking in and looking for justifications. Oh, it gets 30 miles to the gallon. Oh, I can park in a regular garage with that thing, right?Oh, this way my wife can drive this car. She couldn't drive the Hummer. So all of a sudden your brain kicks in to justify your decision. That's where buyer's remorse lives. So when we're marketing, the buyer's journey, what they do is they got all these things going on in their head and you tap into the emotion and they make a decision. Oh, I think this is the right business for me.And as soon as they make that decision, they start to look for justifications, [00:01:22] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week,
Dave Lavinsky talks with Jason Barnard about starting at the end.Start At The End! Dave Lavinsky—serial entrepreneur, bestselling author, distinguished business strategist, and the founder and president of PlanPros.ai—shares the game-changing methodology that's helped over 1 million entrepreneurs build bigger, faster-growing companies. Drawing from 30+ years of experience launching, scaling, and exiting multiple ventures across diverse industries, Dave reveals his proven "reverse engineering" approach to business planning that transforms wishful thinking into concrete roadmaps for success.Get ready for a deep dive on:- The "Start at the End" methodology: How to envision your ultimate business goal and work backwards to create an actionable plan- Why traditional business planning fails and how reverse engineering your success changes everything- The exact framework for breaking down 10-year visions into yearly, monthly, and daily actionable steps- Asset-building strategies that compound over time vs. daily tasks that waste your potential- The psychology behind goal-setting and why most entrepreneurs lose sight of their end game in the daily fires of businessThis episode delivers transformative, battle-tested wisdom for entrepreneurs, founders, and business owners ready to stop drifting and start building systematically toward their ultimate vision.#StartAtTheEnd #BusinessPlanning #EntrepreneurStrategy #BusinessGrowth #ReverseEngineering #AIBusinessPlanning #FastlaneFounders #DaveLavinsky #BusinessStrategy #EntrepreneurJourney #StartupPlanning #BusinessSuccess #VisionaryPlanning #GrowthStrategy #EntrepreneurTipsWhat you’ll learn from Dave LavinskyThis episode was recorded live on video August 26th 2025https://www.youtube.com/watch?v=7wNsDwtfcCILinks to pieces of content relevant to this topic:https://planpros.ai/https://www.growthink.com/Dave LavinskyTranscript from Dave Lavinsky with Jason Barnard on Fastlane Founders And Legacy. Start at the End[00:00:00] Dave Lavinsky: So if we have a hundred employees in 10 years, we probably have 90 in nine years. You probably have 80 in eight years, right? Obviously, it's not linear, but it's gonna be somewhat of a trajectory going forward. So yes, let's look at five years, where do we need to be in five years?And get that down on paper. And then once again, and keep moving backwards to figure out what we need to achieve this year. Because I think a lot of businesses, if we look at this year, even if they're successful from a profitability perspective, are they building the assets that they need to build to get to where they really want to be?[00:00:38] Narrator: Fastlane Founders and Legacy with Jason Barnard.Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.Fastlane Founders and Legacy with Jason Barnard. [00:01:07] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard, and a quick hello and we're good to go. Welcome to the show, Dave Lavinsky. [00:01:20] Dave Lavinsky: I like that. Thanks for having me here, Jason. [00:01:22] Jason Barnard: Yeah, you get the baritone.[00:01:24] Dave Lavinsky: I'll take it. [00:01:26] Jason Barnard: Lovely to meet you. We're gonna be talking about Start at the End, which is a really cryptic title.[00:01:32] Dave Lavinsky: Okay.[00:01:32] Jason Barnard: Can you, in one sentence, tell me what we're gonna be talking about? [00:01:37] Dave Lavinsky: When we talk about Start at the End, we talk about envisioning where you want your business to be in X years, which is the end, and how you create a plan,
Seth Goldstein talks with Jason Barnard about the podcast brand power.Podcast Brand Power! Seth Goldstein—founder of Goldstein Media and host of Entrepreneur's Enigma—reveals how to transform your personal brand into unstoppable business success through strategic content distribution. Drawing from 15+ years of entrepreneurial experience and expertise in podcasting strategy, Seth breaks down his proven systems for leveraging multi-channel content to build authority and create meaningful connections that drive revenue.Get ready for a deep dive on:- The "content flow" strategy that maximizes your creative output without burning out- How to systematically repurpose one podcast episode into weeks of multi-platform content- Why owning your digital real estate is crucial (and how to avoid the "rented space" trap)- AI-powered content creation tools that actually work—and where they fall short- The exact process for turning podcast appearances into brand authority and business opportunities- How to balance personal and corporate branding when your name IS the business- Strategic YouTube optimization secrets that most podcasters completely miss- The newsletter-to-social media pipeline that keeps your audience engaged across platformsThis episode delivers actionable, battle-tested strategies for entrepreneurs, founders, and executives ready to build a personal brand that drives real business results in today's content-saturated world.#PodcastBrandPower #PersonalBranding #ContentStrategy #PodcastingSuccess #DigitalMarketing #EntrepreneurJourney #FastlaneFounders #SethGoldstein #BusinessBranding #ContentRepurposing #PodcastMastery #OnlineAuthority #BusinessGrowth #ContentCreation #MarketingStrategyWhat you’ll learn from Seth GoldsteinThis episode was recorded live on video August 19th 2025https://www.youtube.com/watch?v=7xPl04yVDZ4Links to pieces of content relevant to this topic:https://linkedin.com/company/podcast-masterySeth GoldsteinTranscript from Seth Goldstein with Jason Barnard on Fastlane Founders And Legacy. Podcast Brand Power[00:00:00] Seth Goldstein: It's about the flow. And people hate when I say that, but it's about the flow. It's about when you have an idea and if you have time to do, act on that idea right away. Go do it right then. Just go work on the blog post, the podcast, the idea you're working on. If you don't, write it down in as quickly, in as much detail as possible.[00:00:23] Otherwise, you're not gonna remember it. [00:00:25] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:54] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Seth Goldstein. [00:01:05] Seth Goldstein: How's it going? How you doing? [00:01:06] Jason Barnard: I'm doing absolutely fine.[00:01:08] Seth Goldstein: This is a pleasure.[00:01:09] Jason Barnard: It's a delight to have you on the show. I was on your show a few months ago. That was absolutely delightful, and you're a podcasting expert. You use podcasts to boost your personal brand and your business brand, but it's all about content for you. You use the podcast as the launching pad, but just before we get into that, I always show the search results for my guest's name.[00:01:33] Your name is Seth Goldstein. [00:01:35] Seth Goldstein: The trick is Seth M. Goldstein. If you do a Seth M. Goldstein, I'm all over the place. Seth Goldstein is too complex. It's not too complex. It's too common for a name.
Chad T. Jenkins talks with Jason Barnard about the VCR Formula™.The VCR Formula™! Chad T. Jenkins—visionary entrepreneur, bestselling author, and founder of SeedSpark CoLAB—reveals the game-changing framework that transforms solo operators into strategic collaborators. Known as the "Vision Alchemist," Chad breaks down his proven methodology for unlocking exponential growth through the power of collaboration over competition.Get ready for a deep dive on:- The VCR Formula™: Vision + Capability × Reach = Exponential Success (and why most entrepreneurs are missing the "R")- How to solve the universal "WHO deficiency" that's limiting every entrepreneur's growth potential- The three types of friction every business faces—and how to turn "Premium Friction" into your competitive advantage- Why collaboration beats partnership every time: "We don't just do something together—we become something together"- The "Just Add A Zero™" strategy: How to leverage existing trust relationships to multiply your reach without spending a dime- Hero Target alignment: Identifying the three types of customers every business needs to serve- The collaboration currency concept: How to tap into networks where your ideal clients already have their credit cards on fileThis episode delivers no-fluff, actionable frameworks for entrepreneurs ready to shift from incremental gains to exponential outcomes through the art of strategic collaboration.#VCRFormula #BusinessCollaboration #EntrepreneurGrowth #JustAddAZero #FounderStories #BusinessStrategy #ExponentialGrowth #FastlaneFounders #ChadTJenkins #CollaborationOverCompetition #BusinessScaling #EntrepreneurTips #VisionAlchemist #StartupGrowth #BusinessPartnershipsWhat you’ll learn from Chad T. JenkinsThis episode was recorded live on video August 12th 2025https://www.youtube.com/watch?v=A5lcoyIYfRoLinks to pieces of content relevant to this topic:https://www.linkedin.com/posts/chadtjenkins_monday-in-toronto-marked-a-milestone-moment-activity-7341118071689945093-Si6i?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFh7QhMBvycJqpyuc3RpnULnK6i1KU7U65Yhttps://www.linkedin.com/posts/chadtjenkins_chicago-you-delivered-the-moment-i-walked-activity-7340757724122566656-TkR7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFh7QhMBvycJqpyuc3RpnULnK6i1KU7U65Yhttps://www.linkedin.com/posts/chadtjenkins_i-drew-a-triangle-on-a-napkin-it-unlocked-activity-7340392971231518724-Ueq9?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFh7QhMBvycJqpyuc3RpnULnK6i1KU7U65YChad T. JenkinsTranscript from Chad T. Jenkins with Jason Barnard on Fastlane Founders And Legacy. The VCR Formula™[00:00:00] Chad T. Jenkins: Now I understand. Unlimited amount of vision for value creation is when I came up with these new ideas, no matter how many companies I owned, there was no room in the end. All of my teams wanted my ideas to sleep in the manger, and that was quite frustrating. When I began to look around, I also noticed that many entrepreneurs around the entire planet, I'm very fortunate to talk to 'em every day now, they all had a WHO-deficiency. And I define WHO as With the Help of Others. It was a collaboration. So empowering entrepreneurs with that awareness and also with the building blocks of how to grow like no other, you're probably starting to see it's a combination. Be very attentive to friction. These ideas that come to you, write them down. And through the art of collaboration is the only way everything, anything ever becomes real and also recurs.So now, you have the building blocks to reach whatever level of success that you really want. [00:00:59] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world.How can we quickly build a profitable business that stands the test...
Justin Goodbread talks with Jason Barnard about the DecaMillionaire Doctrine.The DecaMillionaire Doctrine! Justin Goodbread—decamillionaire entrepreneur, bestselling author, renowned business strategist, and the founder and CEO of Relentless Value Coaching—shares the principles that take founders from “making a living” to building life-changing wealth. Drawing from decades of experience scaling, selling, and advising multiple high-value companies, Justin breaks down his proven systems for achieving $10M+ net worth and creating a business that delivers true freedom.Get ready for a deep dive on:- Exactly how to pinpoint your “perfect client” and why it’s the #1 difference-maker for rapid growth- Why simplifying your business model is the key to explosive scale (and what complexity is quietly killing)- The step-by-step process for making your company run—and thrive—without you- Proven strategies for building a team culture and systems that let you finally unplug, stress-free- The “own your mission” mindset shift that every true decamillionaire makesThis episode delivers actionable, no-fluff wisdom for entrepreneurs, founders, and service-based business owners ready to level up from success to significance.#DecaMillionaire #BusinessGrowth #EntrepreneurJourney #FounderStories #BusinessSystems #WealthBuilding #FastlaneFounders #JustinGoodbread #LegacyLeadership #EntrepreneurTipsWhat you’ll learn from Justin GoodbreadThis episode was recorded live on video August 5th 2025https://www.youtube.com/watch?v=FaVGwhMb6KULinks to pieces of content relevant to this topic:https://podfol.io/profile/justin-goodbreadJustin Goodbread📰 Featured Press Release:Kalicube Pro™ leverages over 3 billion data points to become the first platform that optimizes brand presence in ChatGPT and AI engines—empowering entrepreneurs and businesses to take control of how they’re represented in the AI era.Read the full press release:https://www.prnewswire.com/news-releases/kalicube-pro-leverages-3-billion-data-points-to-become-first-platform-to-optimize-brand-presence-in-chatgpt-and-ai-engines-302515566.htmlTranscript from Justin Goodbread with Jason Barnard on Fastlane Founders And Legacy. The DecaMillionaire Doctrine[00:00:00] Justin Goodbread: A DecaMillionaire is how fast can I scale? How fast can I move? Instead of planning for a million dollars in revenue, how do I actually plan for $10 million in revenue during the exact same timeframe? And what separates DecaMillionaires from the average millionaire out there is simply a mindset of getting out our own way.[00:00:21] Justin Goodbread: I had the privilege of interviewing literally hundreds of DecaMillionaires and those who coach DecaMillionaires on my podcast, DecaMillionaire Decoded. And we're writing about this under my newest book, The DecaMillionaire Way. And how any business owner can reach a $10 million net worth. And what it all boils down to this mindset, Jason of[00:00:39] Narrator: Fastlane Founders and Legacy with Jason Barnard.[00:00:42] Narrator: Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes their legacy?[00:01:02] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.[00:01:08] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Justin Goodbread.[00:01:21] Justin Goodbread: Hey Jason. How are you sir?[00:01:23] Jason Barnard: I'm fine. Today we're going to be talking about the DecaMillionaire Doctrine and if I understand correctly, a DecaMillionaire is 10 million.[00:01:32] Justin Goodbread: That is absolutely correct.
Abel Horvath talks with Jason Barnard about systems that scale.Systems That Scale! Abel Horvath, CEO of Fulfillment Hub USA, reveals game-changing automation strategies that transform logistics businesses. Drawing from his experience scaling operations across 8 U.S. warehouses and international locations, Abel shares his proven systems for automating e-commerce fulfillment, AI-powered customer service, and operational efficiency. Learn why starting with repetitive tasks is essential, how to navigate the transition from manual to automated processes, and discover the technology stack behind fully automated customer interactions.In this value-packed episode, you'll discover:- How to identify which operations to automate first in your business- Why AI agents now handle customer calls better than human representatives - The 6-month process for successfully transitioning from manual to automated systems- How to build databases that power intelligent automation decisions- The "future-proofing" mindset that keeps systems adaptable as technology evolvesThis conversation delivers actionable insights for founders looking to scale operations through strategic automation implementation.#SystemsThatScale #AutomationStrategy #EcommerceFulfillment #AIAutomation #BusinessSystems #ScalableOperations #LogisticsTech #OperationalEfficiency #BusinessAutomation #FounderStories #FastlaneFounders #FulfillmentHub #AbelHorvath #BusinessScaling #TechStack #AIImplementation #ProcessOptimization #EntrepreneurTipsWhat you’ll learn from Abel HorvathThis episode was recorded live on video July 29th 2025https://www.youtube.com/watch?v=JaBoKiyWoGoLinks to pieces of content relevant to this topic:https://www.amazon.com/gp/product/B0CLHM5B6S/ref=x_gr_bb_amazon?ie=UTF8&tag=x_gr_bb_amazon-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B0CLHM5B6S&SubscriptionId=1MGPYB6YW3HWK55XCGG2Abel Horvath📰 Featured Press Release:Kalicube Pro™ leverages over 3 billion data points to become the first platform that optimizes brand presence in ChatGPT and AI engines—empowering entrepreneurs and businesses to take control of how they’re represented in the AI era.Read the full press release:https://www.prnewswire.com/news-releases/kalicube-pro-leverages-3-billion-data-points-to-become-first-platform-to-optimize-brand-presence-in-chatgpt-and-ai-engines-302515566.htmlTranscript from Abel Horvath with Jason Barnard on Fastlane Founders And Legacy. Systems That Scale[00:00:00] Jason Barnard: It is easier to train a machine than it is to train a person. You agree with that, and it's also scalable.[00:00:10] Abel Horvath: Yeah, completely. We have trained AI on multiple levels. Our sales department got reduced because we have AI agents for receiving calls, for doing live chats and on the receiving call side, it's amazing how natural it sounds.[00:00:28] Abel Horvath: AI developed in the last two years from a robotic voice who is just barely understanding what you want to like a very natural sounding, almost human-like conversation. So it does really and it's incredible to think where are we going to be two years from now?[00:00:48] Jason Barnard: A hundred percent. And you are talking about the kind of automated voices for responding. My immediate reaction is I hate those standards where you that you call in and it says, if you want this, click one. If you want that, click two which is the old style. And it we may lack the imagination to imagine what it can actually look like.[00:01:07] Jason Barnard: What does it look like?[00:01:10] Abel Horvath: Literally as soon as you dial our number, the agent picks it up and it's like, Hey, how may I help you? And you just tell them, I'm looking to talk to your sales representative. Then it will ask you, oh, wonderful. Then, what are you exactly looking for? What kind of services are you looking for?[00:01:27] Abel Horvath: And it gives you the answers.
Joel Friedland talks with Jason Barnard about the debt-free empire.Debt-Free Empire! Joel Friedland, CEO of Brit Properties, reveals his proven strategies for building a $100M industrial real estate syndication without debt. Drawing from his 43+ years of experience in Chicago's industrial market, Joel shares how he transformed relationship-based investing into a scalable online business model. Learn why debt-free investing creates "Steady Eddie" passive income and discover how to leverage AI and digital presence to attract accredited investors.In this value-packed episode, you'll discover:- The debt-free syndication model that survived the 2008 financial crisis- Why industrial real estate generates consistent 7-8% annual returns with 20-year tenant retention- How to transition from offline networking to digital investor acquisition- The "Claim, Frame, and Prove" method for building credible online authorityThis conversation delivers actionable insights for real estate professionals looking to scale their investor base through strategic digital marketing and personal branding.#RealEstateInvesting #IndustrialRealEstate #RealEstateSyndication #PassiveIncome #DebtFreeInvesting #AccreditedInvestors #RealEstateMarketing #DigitalMarketing #PersonalBranding #WealthBuildingWhat you’ll learn from Joel FriedlandThis episode was recorded live on video July 22nd 2025https://www.youtube.com/watch?v=B777ak0xoiILinks to pieces of content relevant to this topic:https://youtu.be/iS2gk69Zfdw?si=et9BciRxo4OFs_YYhttps://youtu.be/Df3qxQhC9ng?si=hmWscw8XtUum5ORxhttps://www.youtube.com/@investingwithjoel/shortsJoel FriedlandTranscript from Joel Friedland with Jason Barnard on Fastlane Founders And Legacy. Debt-Free Empire[00:00:00] Joel Friedland: One guy told me yesterday, 60% of his investible money is with me. That's bad. That's dangerous. That's dangerous because there's no diversification. What happens if, God forbid, industrial real estate becomes like office real estate where you can't fill an office building 'cause people are working at home.[00:00:22] Joel Friedland: I don't think that's gonna happen in industrial 'cause people have to actually work with their hands and be on site. In industrial manufacturing operation, there's trained labor. So industrials likely not to have an implosion like office did 'cause of COVID. But the message that I want to get to people is, yeah, you should put three or 4% of your net worth in my safe stuff.[00:00:52] Joel Friedland: That's a steady Eddie that gives you passive income but not 60%. But some people do that with me and I'm grateful to have them. But I wish that it would be more diversified.[00:01:06] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week. Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world.[00:01:24] Narrator: How can we quickly build a profitable business that stands at test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.[00:01:36] Jason Barnard: Hi everybody, and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard, and a quick hello and we're good to go.[00:01:43] Jason Barnard: Welcome to the show, Joel Friedland.[00:01:48] Joel Friedland: I love it, Jason. I love when you sing.[00:01:50] Jason Barnard: Thank you. You said you watched a couple of episodes and that's what caught your attention. Not the content and the interesting insights you get but the song. Lovely to meet you, Joel. You've built a hundred million dollar empire of debt-free investment in industrial real estate. And you've done it mostly through your network and the people you knew. And you've made the step to move all of this online. And created a social profile or social presence.
Daniel Ramsey talks with Jason Barnard about the virtual empire.Virtual Empire! Daniel Ramsey, founder and CEO of MyOutDesk, reveals the I-We-They framework that transformed his company into a 3,000-employee virtual staffing empire. Drawing from his experience scaling multiple businesses and running a global workforce, Daniel shares his proven strategies for building sustainable systems, creating strong company culture, and leveraging international talent without sacrificing quality. Discover why "virtual professionals" outperform traditional assistants, how to implement the sticky challenge for maximum productivity, and the critical importance of audit processes in scaling your business.In this episode, you'll discover:- The I-We-They framework for systematic business scaling- How to build a blended business model with global talent- Why culture matters more than cost when hiring internationally- The sticky challenge method for identifying revenue-generating activities- How to future-proof your business through proper systems and processes- Why audit processes are essential for sustainable growthThis conversation provides a blueprint for entrepreneurs ready to scale beyond their personal limitations and build a truly global business empire.#VirtualEmpire #BusinessScaling #GlobalTalent #VirtualProfessionals #EntrepreneurshipStrategy #BusinessGrowth #SystemsAndProcesses #CompanyCulture #RevenueGeneration #FastlaneFounders #DanielRamsey #MyOutDeskWhat you’ll learn from Daniel RamseyThis episode was recorded live on video July 15th 2025https://www.youtube.com/watch?v=C5r5PEUl9FcLinks to pieces of content relevant to this topic:https://www.youtube.com/channel/UCn7EbaQFalRfbey75hkNztwDaniel Ramsey📰 Featured Press Release:Entrepreneurs are losing millions because Google and AI don’t understand them. A new book reveals the problem and how smart leaders are turning it into revenue.Read the full press release: https://www.prnewswire.com/news-releases/entrepreneurs-are-losing-millions-because-google-and-ai-dont-understand-them--new-book-exposes-the-problem-and-reveals-how-smart-leaders-are-turning-it-into-revenue-302496793.htmlTranscript from Daniel Ramsey with Jason Barnard on Fastlane Founders And Legacy. Virtual Empire[00:00:00] Daniel Ramsey: Unless you have a solidly written down plan and a solidly describable culture. Culture usually is vision, value, and mission. And it's really simple. We exist to provide this value to this group of people so that they can experience this thing in life. That's either a value proposition or a great mission statement.[00:00:26] Daniel Ramsey: And if you're listening right now, you can pause and go back and write this stuff down. Because this is where most people miss when they're going from the we to the they is they haven't got a clearly articulated value proposition for the customer, mission, statement, values for your internal employees how we behave. They say a brand and your marketing guy so you like this. A brand is what your customers say, or a brand is what your customers say when you're not in the room. Culture is what your employees say when you're not in the room. So these are the ways to measure these things so that you can be really specific and measurable about your culture.[00:01:08] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy?[00:01:31] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.[00:01:38] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here with a quick hello and we're good to go.
Glenn Gow talks with Jason Barnard about the CEO success blueprint.CEO Success Blueprint! Glenn Gow, The CEO Success Coach, shares the hard-won lessons from 25 years as a CEO, 5 years as a venture capitalist, and 17 years of being coached himself. Discover why the best CEOs constantly reinvent their leadership style, how to build a high-performing leadership team, and what it takes to adapt as your company grows. Glenn reveals the patterns that hold leaders back, the power of self-awareness, and practical tools for navigating tough conversations and team dynamics. Learn how to become top-of-mind for clients—and even AI—by building authority and credibility in a world where reputation is everything.In this episode, you'll discover:- The real reasons CEOs succeed—or get replaced- How to break free from old habits and develop new leadership patterns- Strategies for managing and motivating diverse teams- Why self-awareness and regular reflection are critical for growth- How to position yourself as a trusted expert for both people and AIThis conversation is a must-listen for leaders ready to level up and future-proof their impact.#CEOSuccess #Leadership #Entrepreneurship #ExecutiveCoaching #BusinessGrowth #TeamBuilding #SelfAwareness #AIExpert #FastlaneFounders #GlennGow #JasonBarnardWhat you’ll learn from Glenn GowThis episode was recorded live on video July 8th 2025https://www.youtube.com/watch?v=S8vLAa5lykELinks to pieces of content relevant to this topic:https://www.youtube.com/watch?v=TrAFlU6ghXchttps://www.youtube.com/watch?v=Oa4w68IIzEAhttps://www.youtube.com/watch?v=VhI8A5dds3MGlenn Gow📰 Featured Press Release:Entrepreneurs are losing millions because Google and AI don’t understand them. A new book reveals the problem and how smart leaders are turning it into revenue.Read the full press release: https://www.prnewswire.com/news-releases/entrepreneurs-are-losing-millions-because-google-and-ai-dont-understand-them--new-book-exposes-the-problem-and-reveals-how-smart-leaders-are-turning-it-into-revenue-302496793.htmlTranscript from Glenn Gow with Jason Barnard on Fastlane Founders And Legacy. CEO Success Blueprint[00:00:00] Glenn Gow: And we as humans are very automatic. I would argue that today more than 90% of what you do, Jason is automatic. And that's a good thing. You do it because it works. And you don't have to think really hard about situations. But it's particularly difficult when let's say you have an interaction with an employee when they didn't do what they said they were going to do and you were depending on them getting that done.[00:00:35] What happens in our minds is that you become upset. Rightfully so and it happens in milliseconds. There's nothing you can do to stop the way you actually feel in that moment, which is upset or angry or some other emotion. The question then is what do you do once those brain chemicals flood your body, and you're feeling upset.[00:00:59] What do you do in that moment?[00:01:01] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.[00:01:30] Jason Barnard: Hello everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with a quick hello and we're good to go. Welcome to the show, Glen Gow.[00:01:42] Glenn Gow: Wow. Had no idea I was going to be sung to. That's fantastic, jason. It's a pleasure to be here.[00:01:48] Jason Barnard: Yeah. I'm wondering, did I get your name right? Gaw rather than Go?[00:01:52] Glenn Gow: You did. It's actually yes. Yes, exactly.
Cody C. Jensen talks with Jason Barnard about scaling with soul.Scaling with Soul! Cody C. Jensen, Founder and CEO of Searchbloom, reveals how to build a $900 million client-generating agency without sacrificing your values. Drawing from his experience as a former Google employee and 10+ years scaling an award-winning search marketing agency, Cody shares his proven framework for growing teams from 3 to 25+ employees while maintaining ethics and transparency. Discover why he banned the word "client" from his company, how to replace yourself strategically at each growth stage, and the six core values that drive lasting relationships and industry-leading retention rates.In this episode, you'll discover:- The leadership transition points that make or break scaling companies- Why bespoke services and scale aren't enemies when done right- How to embed your team directly with partners for maximum results- The "two pizza rule" for effective team management- Why AI agents enhance human expertise rather than replace it- How transparent communication drives $900M+ in client resultsThis conversation offers a blueprint for entrepreneurs who want to scale their business without losing their soul or compromising their values.#ScalingWithSoul #SearchMarketing #SEOAgency #EthicalBusiness #TeamBuilding #BusinessGrowth #Leadership #DigitalMarketing #Entrepreneurship #AgencyLife #BusinessValues #ScaleUp #StartupGrowth #BusinessStrategy #Podcast #FastlaneFounders #CodyCJensen #SearchbloomWhat you’ll learn from Cody C. JensenThis episode was recorded live on video July 1st 2025https://www.youtube.com/watch?v=6LLA0BGXbwgLinks to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/1265-searchbloom-digital-marketing-and-seo-strategies/id562518965?i=1000700534958https://podcasts.apple.com/us/podcast/scaling-a-digital-marketing-agency-with-white-hat/id1360621621?i=1000698844372Cody C. JensenTranscript from Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul[00:00:00] Jason Barnard: So I'm looking at the screen. I can see scaling with soul. AI doesn't have a soul. [00:00:07] Cody C. Jensen: Does not have a soul. [00:00:08] Jason Barnard: Agential AI doesn't have a soul. So there's another contradiction going on there. So how do you scale with soul and use AI? [00:00:17] Cody C. Jensen: I think number one, recognizing AI for what it is. As you said, It does not have a soul.[00:00:25] Cody C. Jensen: It is literally a machine. You're having conversations with a computer that has very little knowledge as it relates to being a human, right. It can only learn from humans itself and then over time, it can teach itself more and more. So scaling with soul starts, I believe with leadership, top down. [00:00:48] Jason Barnard: So you have a soul. [00:00:51] Cody C. Jensen: I have a soul. Yes. [00:00:53] Jason Barnard: So describe your soul to me, because then that becomes the vision of the company that passes down to the leadership. [00:00:58] Cody C. Jensen: Exactly. Yeah. So my soul, I suppose is based on ethics and white hat practices, doing things the right way from the beginning and not taking any shortcuts, knowing that failing is not failing unless you stop. These are parts of like my makeup, if you will. And that's where we took those values or innate things about me and about some of our other leadership team and created our core values. [00:01:35] Narrator: Fastlane Founders and Legacy with Jason Barnard.[00:01:39] Narrator: Each week Jason sits down with successful entrepreneurs, CEOs, and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes their legacy?[00:01:58] Narrator: A legacy we're proud of.
Jean-Louis Lelogeais talks with Jason Barnard about the entrepreneurial long game.The Entrepreneurial Long Game! Jean-Louis Lelogeais, co-founder of PEO Partners and SVP Global, reveals the mindset shifts that transformed him from startup consultant to managing over $21 billion in assets. Drawing from 40+ years building three successful ventures—including surviving the dot-com crash and the 2008 financial crisis—Jean-Louis shares his proven framework for entrepreneurial endurance. Learn why big ideas require passionate commitment, how setbacks become your greatest teachers, and discover the critical timing for building legacy-focused leadership teams.In this inspiring episode, you'll discover:- Why "big ideas that change the world" are essential for long-term success- How to build staying power when ventures take longer than expected- The partnership advantage: why 1+1 equals more than 2 in entrepreneurship- How to create feedback loops that prevent costly mistakes- The legacy mindset shift that separates successful exits from failuresThis conversation offers a blueprint for entrepreneurs ready to play the long game and build businesses that outlast their founders.#Entrepreneurship #PrivateEquity #StartupStrategy #BusinessStrategy #LongTermThinking #Legacy #VentureCapital #BusinessGrowth #EntrepreneurMindset #Leadership #BusinessBuilding #StartupLife #Podcast #FastlaneFoundersWhat you’ll learn from Jean-Louis LelogeaisThis episode was recorded live on video June 24th 2025https://www.youtube.com/watch?v=Qh9EHLteRY8Links to pieces of content relevant to this topic:https://www.peo-partners.com/viewer/viewer.html?link=https://www.peo-partners.com/wp-content/uploads/2025/03/Liquid-PE-White-Paper-March-2025-FOR-WEBSITE-APPROVED.docx-1.pdfJean-Louis LelogeaisTranscript from Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game[00:00:00] Jean-Louis Lelogeais: When you start as an entrepreneur, you're doing it all, right? So the fun part of it, the intellectual challenge, because I would tell you. Also for me, the big idea also has to be intellectually challenging. But the reality is, your day to day. It's not that you still need to prove the wires.[00:00:20] Jean-Louis Lelogeais: You need to do the admin side. You need to maintain the QuickBooks. So if you're not passionate, all that kind of, because there's no resources to get a whole team to do a bunch of things for you. So you got to be ready to get your hands dirty and do a lot of stuff that may seem beyond you, and it is not particularly the most thrilling stuff but you do it because that's part of what's required and what drives. [00:00:50] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world.[00:01:06] Narrator: How can we quickly build a profitable business that stands the test of time and become their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:19] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And the quick hello and we're good to go.[00:01:27] Jason Barnard: Oh, welcome to the show.[00:01:33] Jason Barnard: Impossible to say or sing. [00:01:37] Jean-Louis Lelogeais: That was pretty close. and I'm not going to try to sing back to you, Jason even though my wife is Korean and I've spent many hours at karaoke. But, it's still hopeless. But it's very good to meet you. And how are you doing today?[00:01:57] Jason Barnard: I'm absolutely fine, Mr. Lelogeais. What I did like about that is you said that your name is impossible to sing or say, so I thought I would sing it completely wrong because that's what you're used to. That's been your life.
Rand Fishkin talks with Jason Barnard about the Lost and Founder.Rand Fishkin, the Cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder, reflects on how his public association still heavily favors his past with Moz over his current ventures like SparkToro, highlighting how deeply embedded digital narratives are and how hard they are to shift.Rand shares with Jason Barnard the realities of startups, venture capital, and the misleading myths of Silicon Valley. Rand explained the harsh truth behind venture funding—most startups fail, only a tiny few succeed, and the pressure for hypergrowth damages sustainable businesses.He emphasized the need for entrepreneurs to abandon the outdated “minimum viable product” mindset and instead build “exceptional viable products”—like his approach with SparkToro and SnackBar.They wrapped up by discussing the importance of aligning your business model with the life you actually want. Jason Barnard and Rand Fishkin agreed that resisting external pressure for rapid scaling brings lower stress and greater fulfillment.What you’ll learn from Rand Fishkin00:00 Rand Fishkin and Jason Barnard02:13 Where Does the Knowledge Panel of Rand Fishkin Focus More, According to Jason Barnard?02:30 What Information Does Google Learn About Show About Rand Fishkin as Stated by Jason Barnard?03:11 Why Has Rand Fishkin Not Yet Explored or Used the Google Learn About Feature?03:34 What is One of the Big Frustrations of Rand Fishkin in His Efforts to Change His Brand Identity?04:00 What Can Kalicube® Do to Change the Problem of Shifting Your Brand Identity?04:09 Why Did the Problem With Boowa (The Blue Dog) Weigh so Heavily on Jason Barnard in Brand Identity?04:58 How Much Has the Startup Landscape Changed Since 2018, According to Rand Fishkin?05:35 Why Has the Reputation of Tech Companies and Entrepreneurs Declined?06:15 Why Did Many People Inside the Industry Despise Lost and Founder When It Was Published in 2018?07:05 What Are the Terrible, Ugly Parts of the Venture Capital System From the Book Lost and Founder?08:00 How Does the Venture Capital Funding Model Work?08:30 Why Does the Venture Capital Model Expect Most Startups to Fail?09:54 Why Don’t People Talk About What Happens Inside Venture-Backed Businesses?10:35 Why is Being in the Position of a Company Like Moz, Making Enough but Not Big Money, so Hard?11:45 Where Does the Cupcake Theory Come From?11:55 What is the Exceptional Viable Product Concept?12:28 What is the Minimal Viable Product Concept?13:36 Why Did the Lean Startup Approach Work In the Early Days of Tech but No Longer Work Today?14:35 How Did Rand Fishkin Apply the Cupcake Model in Building Sparktoro and Snackbar?15:00 What Did Gia and Claire From Forget the Funnel Find During Their Product Test for Sparktoro?16:09 Why Was Rebuilding the Product Less Difficult During the Private Beta Testing Phase?17:02 Why is the Expectation for Products in Software, Technology, and Other Fields So Much Higher Today?17:42 What is the Common Founder Mentality in Building Products?18:26 Why Do You Need Investor Patience and Independence When Building a Product?19: 26 Why Do Cupcake Ventures Expect a Lifecycle Return of 10 to 15 Years From Their Investments?20:37 How Do You Resist the Pressure From Investors Who Are Not Very Patient?21:28 How Does Cultural Pressure From the Industry Affect Startup Founders and Their Success?22:21 How Does Pressure Affect the Confidence and Decision-Making of Founders in Their Role?23:22 Why is it Important to Avoid Pressure From External Parties or Culture When Building a Business?24:05 Why is it Important for Founders to Reject Business Strategies That Do Not Fit How They Work Best?25:16 Why Do Some Founders Avoid Scaling Fast Even if it Means Leaving Money on the Table?
Henry Gordon-Smith talks with Jason Barnard about green ventures.Henry Gordon-Smith, founder and CEO of Agritecture, shares with Jason Barnard how he turned a personal blog into a global consulting firm focused on climate-smart agriculture. He explains that his early blogging efforts built his personal brand and authority in the sector, helping attract clients who were drawn to his innovative, sometimes controversial insights.Henry reflects on the evolution of his business, from accepting any client to focusing on premium partnerships and launching a SaaS tool for broader impact. He emphasizes the importance of aligning with the right clients, pricing based on value, and learning from mistakes during the scaling process. A key part of their strategy includes offering pro bono work and free educational content, enabling global access to urban agriculture knowledge while maintaining a triple bottom line: environmental, social, and economic impact.Henry also shared with Jason Barnard the leadership and cultural balance required in his team—blending visionary thinking with conservative execution. He encourages calculated experimentation while managing skepticism from his left-brain-heavy team of scientists, engineers, and economists.What you’ll learn from Henry Gordon-Smith00:00 Henry Gordon-Smith and Jason Barnard02:21 What Shows up on the Brand SERP for Henry Gordon-Smith When Jason Barnard Searched His Name?03:18 Why is the Personal Brand of Henry Gordon-Smith Important to His Business?03:32 What Reputation Did Henry Gordon-Smith Gain That Has Influenced His Business Since 2011?04:22 How Did the Blog Play a Role in Building a Positive Reputation and Growing the Business?04:30 What Advice Did the Mom of Henry Gordon-Smith Give Him About Branding Himself?05:20 What Mindset or Approach Can You Adopt to Effectively Build Your Reputation?05:45 How Did Taking the Blog Offline Through Workshops Help Improve Understanding of the Customer?06:19 What Realization Led Henry Gordon-Smith to Decide to Start a Company Instead of Joining One?06:30 Who Did Henry Gordon-Smith Hire to Help Build His Agritecture Consultancy?07:01 What Changes Led to the Shift of Agriculture Away From Local Communities in the Developed World?07:52 What Challenges Does Climate Change Pose to Traditional Food Production and Supply Chains?08:05 What Social and Global Factors Have Contributed to the Weakening of the Food System?08:33 How is Technology Helping to Strengthen the Food System in the Face of Modern Challenges?08:51 How Can a Company Measure Its Impact to Ensure It Makes a Meaningful Difference Globally?09:21 How Can a Business in a Niche Sector Manage Growth Carefully Amidst Industry UPS and Downs?10:07 What Solution Was Developed to Help Maintain Impact and Make Farm Planning More Accessible?11:07 What Does the Triple Bottom Line Mean in the Context of Sustainability and Business?12:19 What Role Does Sharing Knowledge and Serving Premium Clients Play in the Triple Bottom Line?12:40 How Can a Digital Company Evaluate and Reduce Its Environmental Footprint?13:35 Why is it Important for Companies to Measure More Than Just Profit When Assessing Their Impact?14:55 How Did the Company Evolve From Accepting Any Client to Offering a Premium Self-Service SAAS Model?15:25 How Did Learning, Observing, and Experimenting Help Uncover What Clients Truly Needed and Valued?16:13 What Role Did Early Clients Play in Refining Pricing, Methodologies, and the Company Structure?17:08 How Did Attracting the Right Clients Help Leverage the Company Portfolio and Deliver Quality?18:13 How Can a Leader Manage a Team’s Nervousness and Help Them Overcome It?19:15 How Can a Leader Manage Conflicts and Different Perspectives Within a Company Culture?20:23 What Message Can a Company Communicate to Remain Accessible and Guide Potential Clients?
Jennifer Tsay talks with Jason Barnard about scaling smarter.Jennifer Tsay, CEO and Co-Founder of Shoott, speaks with Jason Barnard about the shift from a growth-focused to a profitability-driven mindset. She explains how tracking customer acquisition costs and KPIs daily has been crucial for adapting to market shifts and staying in control of her business. This data-driven approach helped her company achieve a remarkable 20-fold profit increase in one year.Jennifer shares with Jason Barnard how her team focused on maximizing revenue by refining pricing strategies, improving customer value, and optimizing revenue from existing clients. She advises businesses to prioritize growth until they reach a point where focusing on profitability becomes essential, ensuring sustainable success in the long term.Finally, Jennifer reflects on her leadership style evolution, highlighting a shift from hands-off to more detailed, data-backed management. She now challenges her team to think critically about processes, fostering a collaborative environment where everyone owns their roles.What you’ll learn from Jennifer Tsay00:00 Jennifer Tsay and Jason Barnard02:14 What Did ChatGPT Find Out About Jennifer Tsay When Jason Barnard Mentioned Her Name?02:45 What Did Bing Show About Jennifer Tsay When Jason Barnard Searched & How Much Was From Her Website?03:28 How Can You Promote Your Personal Brand, Build Credibility & Establish Authority in Your Industry?04:09 What Does Shoott Do?04:20 What is the Reason Shoott Is Able to Offer Free Photoshoots?04:43 What is the Reason Shoott’s Business Model Flips the Traditional Paradigm for Artists?05:55 What Caused the Confusion When Trying to Find Jennifer Tsay Online?06:44 How Did Jennifer Tsay Start Shoott?07:46 What Was the Main Focus When Shoott Was First Launched?08:02 How Can You Test a New Service With Your Network Before Scaling it?09:33 Why Does the First Two Years of Entrepreneurship Feeling Easy Turn Out to Be a Fallacy?09:53 What Factors Led to the Sudden Increase in Customer Acquisition Costs From $20 to Over $200?10:40 Where Should You Focus First When Facing Business Challenges, Reducing Costs or Increasing Income?11:00 What Steps Should You Take to Learn Marketing and Drive Growth While Managing Customer Acquisition?12:06 What Does it Take to Stay Flexible & Adaptable When Facing Challenges That Could Shift at Any Time?12:32 How Have AI Engines Like ChatGPT, Perplexity, and Copilot Changed Your Approach to Marketing?13:48 What Was the Mindset Shift When You Switched to a Profitability-Focused Approach?14:05 What Benefits Do You Get From Monitoring Customer Acquisition Costs Daily and Identifying Shifts?15:06 How Do You Determine When to Adapt Your Strategy Based on Marketing KPIs?15:41 What Can Be the Secret Behind the 20-Fold Multiplication of Profits in a Year?16:30 How Does Shifting Focus to Profitability Impact Revenue Maximization After Customer Acquisition?17:11 Why Do You Recommend Growing Fast First and Then Scaling Profit?18:40 What Were the Difficult Decisions in Shifting Focus From Growth to Profitability?19:36 What Are the Challenges of Having a Small Team Take On Hybrid Roles?20:19 What Are the Differences in Leadership Style Between the Growth Phase and Now?This episode was recorded live on video June 3rd 2025https://www.youtube.com/watch?v=fFbSXQdSWiwLinks to pieces of content relevant to this topic:Jennifer TsayTranscript from Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter[00:00:00] Jennifer Tsay: The first two years of entrepreneurship felt easy. It was just a fallacy. We didn't realize this in retrospect. We were like, oh my God, doing a startup is so easy. And nobody on our team at the time had any background in marketing, so we had to learn it from scratch.
Michael Davern talks with Jason Barnard about end-to-end AI marketing enablement.Michael Davern, CEO and Co-Founder of Incept, talks with Jason Barnard about how AI becomes exponentially more valuable with training, the shift from time-based billing to outcome-focused work, and why reps—just like in marketing—are key to getting reliable results.Michael shares how Incept uses AI to speed up research, streamline client deliverables, and enable teams to focus on the 20% of work they truly excel at. He compares AI to an intern that, when trained well, becomes a high-performing digital team member capable of scaling capacity without hiring new full-time staff.Michael Davern and Jason Barnard also discuss the risk of relying blindly on automation, the importance of internal policy and oversight, and the human-centered future of work. For Michael, AI does not replace people—it empowers them to be more creative, strategic, and human.What you’ll learn from Michael Davern00:00 Michael Davern and Jason Barnard03:04 Why is the Brand SERP Result for Michael Davern Not Showing up in Google According to Jason Barnard?03:19 Why, According to Jason Barnard, Does Google Think the Scientist is More Famous Than Michael Davern?03:42 What Did Jason Barnard Do to Make the Name Michael Davern Appear in the Search Results?03:52 What Does Michael Davern Need to Make Himself Appear as a Super Expert in AI Marketing?04:18 What Does AI Marketing Mean?04:55 What Qualifies as AI Versus Simple Automation or Workflow?05:29 Why Did the Tech World Used to Be Strict About Distinguishing AI, Machine Learning, and Automation?05:56 What Should a Business Leader Do When They Do Not Have Time to Implement Marketing Tasks Themselves?06:17 Where Should a Business Leader Start to Guide Their Team Toward Strategies That Help the Business?06:29 What Role Can AI Play in Helping Users Improve Workflows?06:56 Why is it Helpful to Regularly Explore and Experiment With Evolving AI Tools?07:16 What Tasks Cannot Be Automated but Could Be Handled by an Intern or Entry-Level Employee?07:37 What is the First Step in Training Your AI Assistant to Handle Entry-Level Tasks Effectively?07:45 Why is Research a Good Starting Point When Delegating Tasks to Your AI Assistant?07:54 What is a Smart Way for CEOs to Begin Integrating AI Into Their Team Workflow?08:10 What Makes Comparing AI to an Entry-Level Intern a Helpful Mindset for Business Leaders Adopting AI?08:30 Why Do Many Businesses Hesitate to Adopt AI Despite Its Long-Standing Presence in Everyday Life?08:59 What Can Business Leaders Learn by Creating a Custom GPT?09:26 What Happens When You Customize AI Settings to Match Your Communication Style?09:47 How Do AI Interactions Improve Over Time as the Agent Learns Your Preferences?10:22 Why is it Easier to Accept Criticism From a Machine Than From a Person?11:20 What Are Some Practical Ways to Start Using AI in Marketing?12:20 What Does Effective Research Look Like When Working With AI Tools?13:13 What Happens When You Interact With AI in a More Conversational Way?14:30 What Are the Different Ways to Use AI for Research and Competitive Analysis in Business Strategy?15:31 Why is AI Considered a Time-Saver in Fast-Paced Business Environments?16:11 How Can You Make AI-Generated Results More Reliable?17:27 What Steps Are Involved in Effectively Training an AI Model to Deliver Helpful Results?18:14 What Are the Risks of Relying Entirely on AI Without Incorporating Human Input?19:01 Why Might There Be Pushback on AI From People Who Fear Losing Their Jobs?21:13 How is AI Enabling Businesses to Shift From Hourly Billing to Outcome-Based Pricing Models?This episode was recorded live on video May 27th 2025https://www.youtube.com/watch?v=29F5ooFZ_3YLinks to pieces of content relevant to this topic:Michael Davern
Rich Kahn talks with Jason Barnard about unmasking ad fraud.Rich Kahn, Co-Founder and CEO of Anura.io, talks with Jason Barnard about the massive impact of ad fraud and how invalid traffic (IVT) continues to plague the digital advertising ecosystem. They discuss the different layers of fraud, including general invalid traffic (GIVT) and more subtle forms like SIVT, which mimics legitimate user behavior.Rich explains how traditional detection methods often miss the mark, especially when fraud occurs at the top of the funnel. He emphasizes the importance of early-stage detection to avoid the costly consequences of fraud, which can quickly escalate once the money is already spent.The conversation concludes with insights on how brands and platforms can take proactive steps to fight fraud — using smarter data analysis, pre-bid detection, and validation tools. Rich Kahn and Jason Barnard stress the need for a more transparent, data-driven approach to ad fraud prevention, ensuring that the future of digital advertising is more secure and reliable for businesses and consumers.What you’ll learn from Rich Kahn00:00 Rich Kahn and Jason Barnard01:57 What Did Jason Barnard Emphasize on the Brand SERP of Rich Kahn?02:28 Why is Google not presenting Rich Kahn as the Primary Result for His Name According to Jason Barnard?03:45 What is the Difference Between How Google and AI Assess Your Authority or Fame?04:26 What is the Total Global Ad Spend per Year?04:35 How Do People Misunderstand the Scale of Money Being Spent in Certain Industries?04:54 How Much is Ad Fraud Predicted to Reach by 2028?05:19 What Types of Platforms Are Included in the $140 Billion Ad Fraud Estimate?06:09 What Are the Forms of Stealing Involved in Ad Fraud?06:46 Why Does Ad Fraud Affect Advertisers Even if Traffic Buyers Aren’t Committing it Intentionally?08:28 What Types of Fraud Exist in Traffic Bought From Platforms Like Google and Facebook?08:34 Why Does Ad Fraud Still Happen Even When Affiliates Are Only Paid for Actual Sales?08:48 What Methods Do Fraudsters Use to Fake Transactions and Get Paid as Affiliates?09:12 Why Do Fraudulent Affiliates Get Away With Scams Before Being Caught?09:49 How Does Fraudulent Traffic Occur on Platforms Like Google?10:46 How Do Affiliates Use Google AdSense to Commit Ad Fraud?11:09 Where Are Search Ads Often Placed to Trick Users Into Clicking Them?11:31 How Does Fraudulent Traffic Occur on Platforms Like Facebook?11:39 What Impact Do Fake Facebook Profiles Have On Ad and Engagement Fraud?12:09 What Does Fraud Mean When It Involves Making Money From Online Traffic?12:39 Why is it Important to Spot Ad Fraud Early?13:08 Why is Fraud Much Higher in Programmatic Advertising Compared to Google Search?13:47 Why is the Fraud Rate So High in Connected TV Ads?14:23 What is IVT?14:37 What is GIVT?14:45 What is SIVT?15:01 How Can GIVT Be Determined?15:10 What is Required to Identify SIVT?16:02 How Can You Spot Ad Fraud Early and Minimize Losses?16:19 How Can Fraudsters Fake Lead Submissions and Avoid Detection?17:06 What is the Risk of Violating the TCPA With Fraudulent Lead Generation?17:48 Why is it Important to Ask if the Person Remembers Filling Out the Form When Calling Leads?18:18 How Can Businesses Protect Themselves From Fraudulent Traffic Both Immediately and in the Long Term?18:57 Why Can Some Fraud Detection Solutions Succeed When Tools Like Google CAPTCHA Still Struggle?21:09 What Challenge is Faced When Balancing Fraud Prevention and Avoiding False Positives in Ads?21:33 What Does it Mean When 15% of Flagged Fraudulent Traffic is Actually a False Positive?23:15 Who is Likely to Win the Battle Between AI-Powered Fraud and AI-Driven Fraud Detection?This episode was recorded live on video May 20th 2025https://www.youtube.com/watch?v=pR6KS7h5u0Y
Amarjot Singh talks with Jason Barnard about building adaptive AI.Amarjot Singh, founder and CEO of Skylark Labs, talks with Jason Barnard about how machines can be taught to learn like humans, the complexities of building true autonomy, and why long-term memory systems are critical to progress.Amarjot Singh shares his journey with Jason Barnard from academic research to launching a commercial AI company in the defense sector. He shares the realities of navigating long sales cycles, hiring for highly specialized roles, and creating a mission-driven team culture.They also touch on the continuous evolution of AI memory systems and the strategic partnerships needed to thrive in defense innovation. Amarjot Singh envisions a future just 5 to 10 years away — one where digital beings don’t just exist, but learn, adapt, and coexist alongside humans.What you’ll learn from Amarjot Singh00:00 Amarjot Singh and Jason Barnard01:48 What is the Gemini Result for Amarjot Singh, According to Jason Barnard?02:09 Why is the Deep Research That Jason Barnard Made for Amarjot Singh So Long?03:08 What Happens When Jason Barnard Asks Gemini to Access Information Beyond Its Hippocampus Memory?03:47 How Should You Feel About Google Using Academic Data to Shape Your Online Identity in AI?04:32 How Should You Convince Investors to See You as Both Academically Credible and Profitable?04:55 How Did Amarjot Singh Move From Academic Research to Building a Commercial AI Company for Defense?05:07 Why is Cambridge a Great Place for Building Fundamental Technologies?05:14 Why Should You Aim to Simplify How Machines Make Sense of the World Like the Brain and Children Do?06:08 What is the Difference Between How AI and a Child React to Situations They Have Never Encountered?06:22 What is Missing in Traditional AI Systems That Amarjot Singh is Trying to Address in His Company?07:20 Why is Adaptive AI Particularly Valuable in Defense Systems?07:57 How Does the Approach of Amarjot Singh to AI Differ From Simply Replicating the Human Brain?08:04 What Learning Capabilities Are Being Replicated in AI to Make it More Efficient and Adaptive?09:13 What is the Difference Between Short and Long Answers When it Comes to Retaining Information?09:28 What Happens When You Add New Content to Your Website?10:17 How Does Credibility Affect the Confidence in Information of a Machine?10:43 Why is the Credibility of Information Important?11:38 Why is Memory Considered Continuous Instead of Being Short-Term and Long-Term?12:18 Why is Frequency and Recency Important When Encoding Information?12:39 What Factors Influence How We Retain Knowledge?13:11 How Does the Knowledge Graph Determine the Importance Between Pieces of Information?14:43 How Do You Deal With the Long Sales Cycles in the Defense Industry?16:06 How Do You Find People Smart and Skilled Enough to Handle the Highly Complex Work of Your Business?17:01 What Impact Does Giving People the Freedom to Choose Their Work Have On Your Company?18:16 How Do You Protect Your Intellectual Property When Working Across Different Countries?19:43 How Much Has AI Development Been Influenced by the Brain?20:58 How Fast Do You Think AI Technology Will Evolve in the Future?This episode was recorded live on video May 13th 2025https://www.youtube.com/watch?v=1h_cH4xRqCwLinks to pieces of content relevant to this topic:https://www.youtube.com/watch?v=xD6RR3Om8bchttps://www.theverge.com/2018/6/6/17433482/ai-automated-surveillance-drones-spot-violent-behavior-crowdshttps://www.innovatorsunder35.com/the-list/amarjot-singh/Amarjot SinghTranscript from Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI[00:00:00] Amarjot Singh: We do a lot of difficult deployments. We go to the desert, we go into the sea. Sometime it's fun, sometime it's not.
Matt B. Britton talks with Jason Barnard about Generation AI.Matt B. Britton is a consumer trend expert, and the founder and CEO of Suzy. Matt discusses the impact of Generation Alpha (born 0-15) and their relationship with AI, positioning them as the first generation to grow up with AI seamlessly integrated into their lives.Matt B. Britton and Jason Barnard discuss how AI will redefine everything from career paths to parenting, education, and business, significantly impacting how we live and work. Matt emphasizes the potential mental health consequences of AI influence on interpersonal relationships.Matt B. Britton and Jason Barnard also delve into corporate AI adoption and the growing need for AI literacy, both agreeing that AI will disrupt industries, particularly knowledge-based fields. They highlight how AI will redefine traditional job roles, urging professionals to adapt to remain competitive in an increasingly automated world.What you’ll learn from Matt B. Britton00:00 Matt B. Britton and Jason Barnard01:20 Why Did Jason Barnard Say He is Out of Touch With the World When Talking About Generation Alpha?01:42 What is Generation Alpha?01:51 What is Generation Z?01:57 What are Millennials?02:11 What Did Jason Barnard Emphasize About the Brand SERP of Matt Britton?02:42 What Did Jason Barnard Find Interesting About Google Associating Matt Britton With Footballers?02:58 Why Did Jason Barnard Ask Gemini to Find a Connection Between Matt Britton and Footballers?04:53 What Are the Two Factors the Book Generation AI is About?05:10 What Does the Book Generation AI Say About How Gen Alpha and AI Will Reshape Society?05:27 Why Did Matt Britton Write the Generation AI Book?06:04 How Important Are the People Growing Up with AI Compared to the Actual Technology?06:18 What Challenges Will Parents Face With Kids Having Easy Access to AI?06:32 What Impact Could Interacting With Human-Like Bots Have On How Young Kids Understand the Real World?06:53 What Effect Might Growing Up With AI Have On the Brain Development and Relationships of Gen Alpha?07:44 What Did Matt Britton Mean by “Other Humans” When Talking About Kids Interacting With AI Tools?08:18 How Does the Impact of AI on Individuals, Particularly in Tragic Cases Like Suicide, Affect Society?09:05 What Challenges Do Teachers Face in Keeping Up With Educating Children in the AI Era?10:12 Why is it Surprising That Copilot Adoption is Slow, Even Though AI is Powerful and Widely Useful?10:31 What Shift in Cultural Influence Did the Book Youth Nation Highlight About Younger Generations?11:08 How Has Social Media Empowered Young People to Influence Culture and Society?11:24 How Will the Generation Alpha Use of AI Influence How Society Adopts and Interacts With AI?12:22 Why Will Merely Using AI as a Tool Not Be Enough in the Future?12:34 Why is it Important for Professionals to Fully Understand AI?13:47 Why is AI Considered Capable of Handling Complex Jobs, Despite Being Seen as Only for Simple Tasks?14:17 Which Types of Jobs Are More at Risk of Being Replaced by AI?15:23 What Will Determine Whether Society Accepts the Widespread Use of Advanced AI Technologies?16:03 What Kinds of Skills or Fields Will Offer Job Opportunities in an AI-Driven Future?17:10 What Types of Professionals Are Most at Risk of Being Disrupted by AI Advancements?17:35 How Can AI Demonstrate Creativity and Push Boundaries in Ways Similar to Humans?19:32 What Should Businesses Do Today to Prepare for Tomorrow With AI?This episode was recorded live on video May 6th 2025https://www.youtube.com/watch?v=RyNZteCwNAULinks to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/the-speed-of-culture-podcast/id1617896513https://www.instagram.com/reel/DFy_l5sun95/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Matt B. Britton
Steven Davis talks with Jason Barnard about career mobility.Steven Davis, CEO and Managing Director of Renaissance Solutions, Inc., talks with Jason Barnard about how emotional intelligence, digital presence, and intentional networking are reshaping the future of career growth.Steven emphasizes the power of showing up authentically—on LinkedIn, in the workplace, and even in Google's search results. He stresses that confidence doesn't mean being the loudest in the room; it's about clarity, consistency, and connection.Steven Davis and Jason Barnard also explore how internal and external mobility are influenced by visibility, relationships, and your digital footprint. They highlight how mapping the room and following up with empathy can accelerate your leadership path. If you’re a professional or a leader ready to build meaningful momentum in your career, this episode is absolutely for you.What you’ll learn from Steven Davis 00:00 Steven Davis and Jason Barnard01:38 What Did Jason Barnard Find When He Searched Steven Davis on Google?01:51 What Did Jason Find When He Searched for Steven Davis in Europe?02:25 What Challenge Does Someone Face When They Have a Popular Name Like Steven Davis?02:48 What Should You Do to Make Your Name Stand Out if Your Personal Brand Is Important to You?03:43 What Did Jason Barnard Emphasize When He Looked Up Steven Davis on ChatGPT?04:15 What Does Steven Davis Do?04:40 What Makes Steven Davis Qualified to Talk About Career Pivots?04:57 What Have Decision Makers Been Shown to Care About When Evaluating a Job Candidate’s Background?06:12 Why Does the Way You Present Yourself Not Change Depending on Who You Are Presenting To?06:22 Why Are the First 30 to 40 Seconds of a Presentation So Important?06:45 What Factors Do People Analyze to Determine if Someone Fits a Role Based on How They Communicate?07:13 Why is it Both About Emotional and Professional Qualifications During a Presentation or Interview?07:32 What Factors Does Steven Davis Consider When Selecting Candidates During an Interview?08:09 Why Did Steven Davis Still Send Candidates Who Did Not Meet All the Qualifications for C-Level Role?08:35 Why is Emotional Connection Considered the Most Important Part in Presenting Yourself?08:53 What Makes a CV Stand Out Enough to Prompt an Interview Even if the Qualifications Are Just Average?10:05 What Are the Most Important Things to Do When Presenting Yourself on Paper or Online?10:36 What Platforms Should You Prioritize When Trying to Pivot Within or Between Companies?11:47 How Do You Express Your Personal Brand on Platforms Like LinkedIn and Google?11:56 Why is it Important to Make a Strong First Impression When Trying to Change Careers?12:12 Why Do Recruiters Eliminate Candidates Quickly During the Hiring Process?13:05 What Role Does the LinkedIn Headline & About Section Play in Showing Your Personality to Recruiters?14:20 What Should Professionals Keep in Mind When Expressing Themselves on Their LinkedIn Profile?15:46 Why Do You Need to Be Careful When Disagreeing During a Pitch With a Company Like IBM?17:52 Why is Visibility and Positive Impression Important When Networking on LinkedIn for a Job Position?19:17 What Can Your Google Search Result Be Compared To?19:31 Why Do We Use Google?20:21 What Do We Usually Look for When Searching on Google?20:28 Why Does What Appears About You in Google Search Results Matter for Your Reputation?21:24 What Old Expression Did We Learn About Achieving Success in Our Careers?21:53 What is Considered More Important for Success Than Who You Know at Work?22:16 What Questions Do People Seeking a Promotion Commonly Ask About Moving Up?22:41 What Should You Consider When Identifying Key People to Help You Get Promoted?24:06 What Steps Can You Take to Increase Your Visibility and Awareness for Internal Mobility?
Guy E. Baker talks with Jason Barnard about the Market Tune-Up.Guy E. Baker, a Wealth and Business Coach and founder of the Wealth Teams Alliance, talks with Jason Barnard about the importance of CEOs balancing their personal brand with their corporate identity.Guy emphasizes the balance of asking open-ended questions in a conversation while staying skilled at recognizing patterns in client behavior. He stresses that objections aren’t roadblocks but opportunities to understand better.Guy E. Baker and Jason Barnard also discuss the importance of mutual respect and understanding between a service provider and a client. Guy highlights how the right questions can lead to better alignment and decision-making.This is a must-watch episode for any business leader who's thinking about long-term growth, succession, and sustainability.What you’ll learn from Guy E. Baker00:00 Guy E. Baker and Jason Barnard01:15 What is Guy E. Baker’s Middle Name?01:33 Where Did Guy E. Baker Derive the Title “Market Tune-Up”?01:56 What was ChatGPT’s Answer When Jason Barnard Asked About Guy Eugene Baker?02:27 Which Detail Did ChatGPT Get Completely Wrong About Guy E. Baker?02:38 What Couldn’t ChatGPT Figure Out About Guy E. Baker Based From Jason Barnard?03:51 What Approach Can a Marketer Take to Improve During a Market Tune-Up?03:59 What Does the E-Myth Teach About Improving a Marketing or Sales Organization?04:54 What Are the Tiny Details in a Marketing Team That Can Significantly Boost Overall Performance?05:18 What is the Most Important Measure of Long-Term Success in a Marketing Organization?05:33 Why Should You Keep Track of Cases or Projects Across Different Business Phases?06:34 Why Should You Focus On either Attracting New Clients or Converting Those Already in Your Pipeline?06:41 Where Do You Start When Deciding How to Move Prospects Forward?06:45 What Key Conversion Steps Should You Track to Turn Initial Interviews Into Long-Term Clients?07:33 What Part of the Client Journey Drives Profitability?07:55 What Phases Might Exist When Developing Both a Personal and Company Brand?08:10 Why is Reaching Out to Your Best Customers Helpful When Business Slows Down?09:17 Why is Identifying a Client’s Pain More Important Than Just Offering a Solution?10:10 How Can You Help Clients Recognize Their Own Pain and Problems?10:22 What Kind of Pain Do Most Clients Experience When They Are in Denial?10:37 What Happens When Potential Clients Don’t Realize Google and AI Are Misrepresenting Them?11:08 How Can You Help People Recognize a Problem and Its Pain if They Haven’t Noticed it Yet?12:47 What Question Can You Ask a CEO to Share Their Problem With Their Personal Brand and Business?13:48 Why Is It Important to Balance Asking Open-Ended Questions and Speaking in a Sales Call?14:01 Why is it Important Not to Always Know the Answer When Asking Questions During Fact-Finding?14:39 What Patterns Can You Identify by Talking to the Right Prospects and Clients Over Time?15:21 What Would Happen to the Business if the CEO Took a 6-Month Break and Wasn’t Involved in Operations?15:42 Why is it Important to Have Someone on Your Team You Trust Enough to Take Your Place if Needed?16:52 Why Are Most Salespeople Afraid of Objections During a Sales Conversation?17:07 What Factors Determine Whether Your Services Make Sense for a Potential Client?17:36 What Often Keeps Successful People From Noticing the Opportunities That Could Help Them Grow?18:51 What Common Pain Points Do CEOs, Founders, and Entrepreneurs Experience?22:15 What Two Decisions Should Be Made During the Opening Interview With a Potential Client?This episode was recorded live on video April 22nd 2025https://www.youtube.com/watch?v=wSRJm149N8ELinks to pieces of content relevant to this topic:www.standel.comGuy E. BakerTranscript from Guy E.
Benjamin Zweig talks with Jason Barnard about decoding the future of work.Benjamin Zweig, an economist and the CEO of Revelio Labs, talks with Jason Barnard about the future of work, particularly in light of AI and remote work trends. Benjamin highlights how remote work has proven beneficial for business growth, employee satisfaction, and global hiring opportunities.Jason Barnard and Benjamin Zweig discuss remote work's impact on productivity and organizational dynamics. They talk about the challenges of managing remote teams versus in-office teams and the evolving role of AI in job execution and coordination.The conversation offers valuable insights for entrepreneurs navigating the future of work in an increasingly remote and AI-driven world.#FutureOfWork #RemoteWork #WorkforceIntelligence #AIandEmploymentWhat you’ll learn from Benjamin Zweig00:00 Benjamin Zweig and Jason Barnard01:10 What Did Jason Barnard Emphasize on Benjamin Zweig’s Brand SERP?01:37 How Did Jason Barnard Find Benjamin Zweig’s Knowledge Panel Even When Google Doesn’t Show it?01:53 What is a Knowledge Panel According to Jason Barnard?02:17 Why Doesn’t Benjamin Zweig’s Knowledge Panel Appear When Someone Searches His Name on Google?04:13 Why Have COVID and AI Made the Future of Work Less Predictable?04:28 Where Did Predictions About the Future of Work Typically Focus in the Past?04:46 What Agency Makes Predictions About Job Growth by Occupation?04:54 Why Are Predictions Made by the Bureau of Labor Statistics About Job Growth Often Inaccurate?06:26 Why Didn’t Experts Predict the Shift to Remote Work Caused by COVID?06:36 What Made COVID the First Major Labor Market Shock?07:09 Why Has Remote Work Had a Good Impact on the Growth of Companies?07:26 What Impact Has Remote Work Had on the Growth of Companies?07:58 What Are the Two Main Reasons Remote Work Can Be Productive for Companies?08:45 Why Do Some Bosses Believe Employees Should Return to the Office?10:09 Why Do Some Managers Use the Return-To-Office Mandate as a Workforce Reduction Technique?10:32 Why is Managing Employees Becoming More Difficult Over Time?11:15 What Are the Tasks Involved in Managing Knowledge Work?11:35 Why Has Managing Knowledge Work Become More Challenging?11:54 What Are AI and Most Technologies Particularly Good At?12:08 What Does a Job Involve Besides Performing Tasks?12:35 Why is the Coordination Part of Jobs Expanding as Task Execution Shrinks?12:54 Why Do We Still Need Human Organizers While AI is Handling Task Execution?15:50 What Can Companies Do to Improve Workforce Engagement and Coordination in a Remote Work Environment?16:11 What Makes External Data Easier to Analyze Compared to Internal Data?17:15 How Can Messaging Data Help Organize Jobs?19:37 What is the Foundation of Good Organizational Work?20:14 Why Might It Be Challenging to Rely on ChatGPT for Orchestrating and Organizing a Company?This episode was recorded live on video April 15th 2025https://www.youtube.com/watch?v=7qqUsyq606wLinks to pieces of content relevant to this topic:https://www.reveliolabs.com/news/latest/Benjamin ZweigTranscript from Benjamin Zweig with Jason Barnard on Fastlane Founders And Legacy. Decoding the Future of Work[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes our legacy?[00:00:26] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody, and welcome to another Fastlane Founders and Legacy. And today I'm here with a quick hello and we're good to go.
Saul Marquez talks with Jason Barnard about B2B Marketing mastery.Saul Marquez is the founder and CEO of Outcomes Rocket, a global digital marketing agency serving healthcare clients exclusively. Saul shares his proven framework, which is built on four key pillars of marketing: strategy, owned, earned, and paid media.He emphasizes the importance of starting with strategy, not tactics. Understanding your ideal client profiles (ICPs) and their pain points is essential because emotions drive action. Jason Barnard and Saul Marquez also explore how Google’s understanding of your brand impacts visibility, trust, and opportunities—from business growth to personal reputation.Throughout the episode, Jason Barnard and Saul Marquez explore how a well-positioned brand with consistent messaging helps build trust, enhances visibility, and opens doors for business growth—a must-watch for founders, entrepreneurs, and marketers looking to build sustainable growth through strategic marketing implementation.#B2BMarketing #HealthcareMarketing #MarketingStrategy #AIMarketing #DigitalMarketingWhat you’ll learn from Saul Marquez00:00 Saul Marquez and Jason Barnard01:28 What Result Did Saul Marquez’s Brand SERP Show When Jason Barnard Googled His Name?01:37 What Does Saul Marquez’s KGMID Reveal, According to Jason Barnard?02:31 What Does Kalicube Do to Help People Appear More Authoritative When Someone Googles Their Name?03:33 What Are the Best Marketing Processes for B2B?04:21 What Are the Four Pillars of B2B Marketing?04:45 Why Do the Four Pillars of Marketing Apply to Any Company, Regardless of its Size?05:12 Strategy05:28 Why is it Important to Start With Strategy Before Jumping Into Tactics in Marketing?05:43 What Should You Focus On When Building Your Strategy?06:29 What Mistake Did Kalicube Make in Terms of Their UCP, Based on Jason Barnard’s Explanation?06:56 What Lesson Did Saul Marquez Emphasize to Jason Barnard Regarding Kalicube’s Proprietary Technology?07:23 Why Does Changing Communication Later Become More Painful Than Getting it Right From the Start?07:57 What Are the Key Pain Points of Jason Barnard’s Ideal Client?08:33 What Are the Three Big Pain Points That Jason Barnard Identifies for Himself?09:14 Why is it Important to Understand the Pain Points of Your Ideal Client Profiles?09:51 Why is it Important for Marketers to Focus On the Client’s Problem Rather Than Just the Solution?10:30 Owned Marketing10:39 Earned Marketing11:09 Paid Marketing11:52 Why Do You Need to Define Your Message Before Worrying About AI, Search, and Google?12:30 What Did the McKinsey Report Reveal About B2B Healthcare Companies and Their Marketing Strategies?13:02 Why is Getting Your Strategy Right Important When It Comes to Staying Ahead of Competitors?14:05 Why is it Important to Use AI Effectively in B2B Marketing?14:23 Why Does Saul Marquez Believe AI Will Significantly Impact the Future of Their Agency?15:19 What Are the Steps You Can Take Using ChatGPT to Develop Your Brand Strategy?17:06 What is the Next Great Use of AI That Saul Marquez Suggests?18:23 What Mindset Shift Helped Saul Marquez Grow His Agency and Leverage AI More Effectively?20:03 What Tasks Can You Apply AI To?This episode was recorded live on video April 8th 2025https://www.youtube.com/watch?v=G5exga9U8_8Links to pieces of content relevant to this topic:Saul MarquezTranscript from Saul Marquez with Jason Barnard on Fastlane Founders And Legacy. B2B Marketing Mastery[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their l...
Emanuel Rose talks with Jason Barnard about AI implementation.Emanuel Rose is an author and CEO of Strategic eMarketing where he helps companies achieve business success with authentic storytelling. Emanuel emphasizes the role of AI in automating tasks, and the distinction between human creativity and AI automation.Jason Barnard and Emanuel Rose share insights on how to identify areas for AI implementation, the importance of maintaining human authenticity, and offers practical advice on the best places to implement AI in marketing, HR, and tedious tasks.Jason and Emanuel also touch on concerns about AI replacing human jobs and how to balance AI use with retaining personal connections and brand authenticity. If you’re a business leader who wants to know how to build sustainable growth through strategic AI implementation, this episode is a must-watch.What you’ll learn from Emanuel Rose00:00 Emanuel Rose and Jason Barnard01:05 What Assessment Does Google Gemini Make of Emanuel Rose According to Jason Barnard’s Search?01:33 What Features Did Jason Barnard Emphasize From Emanuel Rose’s Google Knowledge Panel?01:44 What Defines Emanuel Rose’s Identity?02:49 What Should Businesses and Marketers Automate With AI?03:25 What are the Tools Businesses Can Use to Build a Seamless Marketing Workflow?04:04 Why Does Emanuel Rose Emphasize That Big Ideas Come From Humans, While Automation Comes From AI?04:49 Why Does Emanuel Rose Believe Agentic AI Could Replace Humans in Certain Activities?05:14 Why Does Human-To-Human Interaction Remain Essential for Driving Business Transactions?05:47 What Tool Can Help Create Connections Through Voice and Email Communication?06:49 Why Does Emanuel Rose Think LinkedIn Matters Now but Turned Into a Spammy Marketplace Over Time?07:19 Why Do You Need to Join Marketing Groups Like Vistage or EO?07:34 What Will Change if a Business Leader Joined a Group Like Entrepreneurs’ Organization?07:58 What Should You Do When You Feel Tempted to Talk to Too Many People Too Quickly Through AI?09:19 How Can You Maintain Your Authenticity While Using AI Tools in Your Business?09:51 What Mistake Do People Usually Make When Relying Too Much on AI?10:38 Why Does Emanuel Rose Believe AI Will Fully Take an Individual’s Persona in the Future?11:18 What Happens When Lazy People Create Massive Amounts of Content Around a Brand?11:42 How Can You Cut Through the Noise of Excessive Content and Reach Your Ideal Clients Effectively?12:09 How Can You Balance Human Connection With Using AI to Amplify That Connection?13:30 What Happens When Your Audience Ends up Talking to Your AI Instead of You Personally?14:49 How Do You Ensure Your Entire Team Uses AI in a Way That Aligns With Your Values and Comfort Level?16:42 Why Are Team Members Often Afraid That Implementing AI Might Cost Them Their Jobs?17:45 What Happens to the Role of Developers as AI Gives More Control to Everyday Users?18:42 What Are the Five Best Areas to Implement AI for Marketing?This episode was recorded live on video April 1st 2025https://www.youtube.com/watch?v=hL9DxtZilq8Links to pieces of content relevant to this topic:Emanuel RoseTranscript from Emanuel Rose with Jason Barnard on Fastlane Founders And Legacy. AI Implementation[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes our legacy?[00:00:26] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. Today, I am here with a quick hello,
Allan Levy talks with Jason Barnard about the future of CRM and Digital Marketing with Generative AI.Allan Levy is an entrepreneur and CEO of Alchemy Worx and LYQ Testing. Alan discusses the integration of ChatGPT in their tool to generate subject lines, which has improved the efficiency and effectiveness of their campaigns.Jason Barnard and Allan Levy emphasize the importance of context in AI, noting that ChatGPT's effectiveness increases with specific details. Allan also highlights AI's role in creating consistent messaging across platforms and personalizing content.Jason Barnard and Allan Levy underscores that despite AI's advancements, human creativity remains crucial for innovation. Discover practical strategies for implementing ChatGPT in your marketing workflows, perfect for business leaders who wants to build smarter marketing systems through strategic AI implementation.What you’ll learn from Allan Levy00:00 Allan Levy and Jason Barnard01:09 Who is Allan Levy According to Jason Barnard’s ChatGPT Search?01:51 How Does ChatGPT Perceive Jason Barnard?03:04 What Does Alchemy Worx Do?05:08 Why is it Important to Use AI Tools Like ChatGPT in Your Marketing Processes?07:02 How Does Allan Levy See the Use of AI Tools Like ChatGPT Evolving in the Future?07:17 How Can AI Help Personalize Communication Across Email and Social Media for Individual Users?08:26 Why Could Personalization Across Multiple Platforms Become Too Invasive?08:33 How Do E-commerce Sites Retarget Ads on Facebook?08:55 How Do Marketers Prevent Users From Disabling Tracking Options?09:34 Why Do Consumers Want Personalization While Fearing Invasive Tracking?10:51 What Are Some Ways Businesses Can Effectively Adopt Generative AI Despite the Challenges?11:34 What Prompted Jesse Kirshbaum to Build a Bunch of Filters to Feed Prompts Into ChatGPT?14:21 What Are Some Other Ways ChatGPT Can Be Used in the CRM and Digital Marketing Space?16:33 Where Do Humans Come Into Play When Using AI Tools Like ChatGPT?17:09 Why Don’t Humans Always Need to Make the Final Decision When Using AI?19:52 How Can Humans Remain Relevant in an AI-Driven World?This episode was recorded live on video March 25th 2025https://www.youtube.com/watch?v=mVSSSp1E5hoLinks to pieces of content relevant to this topic:https://alchemyworx.com/blog/innovation-unleashed/https://alchemyworx.com/blog/Allan LevyTranscript from Allan Levy with Jason Barnard on Fastlane Founders And Legacy. CRM and Digital Marketing with GenAI[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful Entrepreneurs, CEOs and Executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes our legacy?[00:00:26] A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody! [00:00:31] Welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Allan Levy. [00:00:44] Allan Levy: Well, thank you Jason. Thank you. I can't sing back at you, but I do appreciate the warm welcome and it's great being here.[00:00:52] Jason Barnard: Brilliant, wonderful. I'm really excited to talk about the future of CRM and Digital Marketing, Generative AI, and my first question is going to be, why have you brought CRM and Digital Marketing together? But that's for after the introductory part, which is your Brand SERP and in this case, your results in ChatGPT.[00:01:10] Now here I just said, who is Allan Levy? And obviously your name is very popular, and it immediately start thinking well, which one do you mean? And this is a fundamental question that a lot of us have to answer is,
Jesse Kirshbaum talks with Jason Barnard about music and brands.Jesse Kirshbaum is the CEO of Nue Agency and an American entrepreneur. Jesse, who works at the intersection of music, technology, and brand partnerships, discusses various ways brands can use music to connect with consumers, such as partnering with artists, live events, and product placements.Jason Barnard and Jesse Kirshbaum discuss strategies for successful brand-music collaborations, including managing deliverables, creating long-term plans, and leveraging emerging artists. They also discuss the challenges of measuring ROI for music marketing.Jason and Jesse emphasize the universal appeal of music and the opportunities for brands to authentically connect with consumers through music-based partnerships. This is definitely a must-watch episode for entrepreneurs who want to learn how music can transform their brand presence through strategic artist collaborations.What you’ll learn from Jesse Kirshbaum00:00 Jesse Kirshbaum and Jason Barnard02:11 What Features Did Jason Barnard Emphasize From Jesse Kirshbaum’s Google Knowledge Panel?02:33 What Did Jason Barnard Highlight in Jesse Kirshbaum’s Google Learn About Result?02:58 Why is Google Learn About Crucial for Business Leaders Who Want to Control How They Are Seen Online?03:20 Who Are Jesse Kirshbaum’s Ideal Clients?05:31 What Kind of Deliverables Are Brands Typically Looking For?06:32 What Kind of Deliverables Can Artists Reasonably Deliver?07:13 Why Do Musicians Mistake Viral Buzz for Sustainable Marketing Success?07:23 What Beats the Success of Viral Moments in Music Marketing?08:03 How Can Brands Capitalize on Viral Moments to Create Sustainable Marketing Impact?08:21 Why Does it Not Necessarily Need a Big Artist to Create a Viral Moment?08:26 What Does it Mean When a Fan Base is Described as ‘Rabid’?09:40 Why Does Working With an Emerging Musician Feel Like Working With a Micro-Influencer?10:16 How Can You Measure the Return on Investment From a Partnership With a Musical Artist?12:21 What Is Jesse Kirshbaum’s Favorite Example of a Successful Brand-Musician Partnership?14:19 Why Can Everyone Be Considered a Target Market in Music Partnerships?14:33 Why is it Important to Choose Specific Music for Different Age Groups in Marketing?15:47 What Strategies Should We Adopt to Keep Up With the Fast-Changing World of AI?16:47 How is AI Transforming Music Creation?17:28 Where Will Music Be on the Next Wave of Technological Innovation?18:06 When Should Artists Leverage Emerging Platforms for Maximum Attention Arbitrage?18:34 Why Do Music and Musicians Drive Platform Success in the Digital Age?18:57 What Are the Four Parties That Benefit From a Meaningful Brand-Musician Partnership?This episode was recorded live on video March 18th 2025https://youtube.com/live/fjWg5Ga1rYgLinks to pieces of content relevant to this topic:https://www.adweek.com/brand-marketing/nue-agency-founder-jesse-kirshbaum-says-brands-should-pay-attention-to-music-culture/https://www.hypebot.com/hypebot/2025/01/jesse-kirshbaum-on-trends-driving-the-music-business-in-2025.htmlhttps://celebrityaccess.com/2024/12/12/the-bob-lefsetz-podcast-nue-agencys-jesse-kirshbaum/Jesse KirshbaumTranscript from Jesse Kirshbaum with Jason Barnard on Fastlane Founders And Legacy. Music and Brands[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands a test of time and becomes our legacy.A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy.
Ulf Arnetz talks with Jason Barnard about establishing solutions-driven companies.Ulf Arnetz is the founder and chairman of Howwe Technologies, a unique solution for executives to bridge the gap between strategy and execution. He is a Swedish entrepreneur who developed a software solution for CEOs.Jason Barnard and Ulf Arnetz discuss the challenge of maintaining quality and competitive advantage as their companies grow. Ulf also emphasizes that maintaining quality involves keeping the product narrowly focused on solving a specific business problem.Jason and Ulf also discuss the challenges of delegating problem-solving responsibilities and the necessity of clear communication and alignment within teams. This episode provides founders and executives like you with the key insights you need to handle constant change and build solutions that truly last.What you’ll learn from Ulf Arnetz00:00 Ulf Arnetz and Jason Barnard01:06 What Did Jason Barnard Highlight in Ulf Arnetz’s Google Knowledge Panel?01:29 What Did Jason Barnard Focus On in Ulf Arnetz’s ChatGPT Results?01:49 What Misidentification Did Jason Barnard Discover in Ulf Arnetz’s Google Learn About Results?02:25 How Should a Leader Feel About AI Shaping Their Digital Presence?02:54 What Problem Does Howwe Technologies Aim to Solve for Businesses?03:28 Who Are the Main Users That Will Use the Software Designed by Ulf Arnetz?06:00 What Motivated Ulf Arnetz to Focus On Improving Execution Within Companies?07:27 How Do Business Leaders Build Sustainable Advantage in Today’s Fast-Moving AI-Driven Market?07:50 Why Do Most Applications Fail to Solve Actual Business Problems for Users?08:17 How Can Your Company Secure Lasting Advantage When Filling Market Gaps?08:55 How Can You Maintain Quality as Your Team and Software Scale with Growth?10:36 What Are the Ways Companies Can Maintain Quality as Their Teams Grow?10:52 What Role Does AI Play in Improving Work Quality in Mid-Size or Large Companies?12:18 How Can You Explain or Present Your Innovative Solution to CEOs Who Don’t Yet Realize They Need It?13:46 How Can You Delegate Problem-Solving Responsibilities to Your Team Without Losing Your Vision?15:11 Why is it Important to Stay Focused on Solving One Problem Instead of Trying to Solve Many?15:16 Why Aren’t Excel and Monday.com Ideal for Solving CEOs’ Execution Challenges?16:39 What Happened When Jason Tried to Release Kalicube Pro as a SaaS Product?17:34 Why Does Ulf Call It Micro Delegation When Guiding the Team to Stay Focused and Involved?18:35 How Can You Build Systems That Keep the Team Aligned While Allowing Freedom and Accountability?This episode was recorded live on video March 11th 2025https://youtube.com/live/hbXHp98ZjFsLinks to pieces of content relevant to this topic:https://www.howwe.io/blog/ulf-arnetz-entrepreneur-making-history/https://www.howwe.io/insights/unfreezing-the-middle-to-accelerate-growth/Ulf ArnetzTranscript from Establishing Solutions-Driven Companies - Fastlane Founders with Ulf Arnetz[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands a test of time and becomes our legacy.A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and a quick hello and we're good to go. Welcome to the show, Ulf Arnetz.[00:00:40] Ulf Arnetz: Thank you, Jason. [00:00:45] Jason Barnard: Brilliant, wonderful. Delightful to have you here. We're gonna be talking about Establishing Solutions-Driven Companies.
Greg S. Reid talks with Jason Barnard about stickability.Greg S. Reid is known best for being the Founder of Secret Knock, a Forbes and Inc. Magazine top-rated event focused on partnership, networking, and business development. Greg S. Reid and Jason Barnard discuss the concept of "Stickability," which is all about perseverance in business and life.Greg shares insights on how to maintain perseverance through challenges, citing examples from successful individuals like Steve Wozniak of Apple and Truett Cathy of Chick-fil-A. Greg also talks about the idea of "relaxed intensity," staying calm yet focused in stressful situations.He discusses the difference between seeking counsel from successful people versus listening to opinions. The episode is an essential guide for entrepreneurs on how to lead, persevere, and ultimately succeed in business and personal life.What you’ll learn from Greg S. Reid00:00 Greg S. Reid and Jason Barnard01:09 What Did Jason Barnard Highlight in Greg S. Reid’s Google Learn About Results?02:32 What Did Google Learn About Say on How Leaders Create Stickability, per Jason Barnard’s Search?02:55 Who Did Google Learn About Suggest as Expert Speakers on Stickability, per Jason Barnard’s Search?04:32 What is Perseverance?04:34 What is the Process for Achieving Your Goals According to Greg S. Reid?04:39 Why Do Only 0.1% of People Persist Through Challenges to Reach Their Goals?04:49 What is One of Greg S. Reid’s Biggest Bestselling Books Besides Stickability?05:00 Why Do So Many People Quit Just Short of Success, and What Separates Those Who Persevere?05:14 Who is Truett Cathy?05:23 Why Does Chick-fil-A’s Success Stem From Capitalizing on Unexpected Chances?05:31 Why Do Leaders with Stickability Focus On Opportunities Rather Than Obstacles?06:39 Why Did Steve Wozniak and Steve Jobs Choose to Keep Going Instead of Giving Up?07:08 Why Should a Person View Challenges as an Opportunity for Innovation Instead of Simply Giving Up?07:51 How Can a Business Leader Inspire Their Team to Stay Persistent and Keep Working Toward Success?08:48 What Qualities Should a Leader Look for in a Team Member Who Will Contribute and Support Them?09:21 What Kind of Person Should a Leader Surround Themselves With to Achieve the Results They Want?10:19 What Should a Leader Do if Someone is Holding Back the Success of a Project or Company?10:34 Why Should a Leader Have the Courage to Lead?11:18 Why is it Important for Leaders to Step Back and Evaluate the Roles They Are Hiring For?12:00 How Can Leaders Conquer Moments of Fear?12:22 Why Did Pem Sherpa Choose Everest’s Summit for His Interfaith Marriage?12:33 How Did Relaxed Intensity Help a Couple Overcome Crisis on Mount Everest?12:49 What is Relaxed Intensity?13:40 How Do Leaders Leverage Relaxed Intensity to Succeed in Their Goals?13:46 Why Do Leaders Need Relaxed Intensity?14:14 Why is a High Level of Commitment Necessary When Pursuing Big, Challenging Goals?15:39 Why is it Important for Entrepreneurs to Keep Trying After Multiple Failures Before Succeeding?16:39 How Can Leaders Determine When It’s Time to Stop Pursuing an Idea in Business Before It Fails?18:10 What Does “Successful People Seek Counsel and Failures Listen to Opinion” Mean?This episode was recorded live on video March 4th 2025https://youtube.com/live/bFfeHzvbDtULinks to pieces of content relevant to this topic:Greg S. ReidTranscript from Greg S. Reid with Jason Barnard on Fastlane Founders And Legacy. Stickability[00:00:00] Jason Barnard: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of tim...
Damon Lembi talks with Jason Barnard about the learn-it-all leader.Damon Lembi is the host of The Learn-It-All Podcast and the CEO of Learnit. Damon Lembi and Jason Barnard discuss the essential traits of a learn-it-all leader: humility, curiosity, integrity, accountability, and courage.Damon shares insights on how these traits help create a flexible, adaptive, and successful leadership approach. Damon and Jason explore the importance of continuous learning, delegation, and feedback in business growth, emphasizing the balance between learning and decisive action.Damon also shares how leveraging tools like ChatGPT has helped streamline decision-making and improve company strategies. This is a must-watch episode on how continuous learning and decisive action build resilient organizations.What you’ll learn from Damon Lembi00:00 Damon Lembi and Jason Barnard01:12 What Features Did Jason Barnard Emphasize on Damon Lembi’s Knowledge Panel?02:36 What Search Engines Can You Use to Research Podcast Guests, Potential Partners, and Clients?03:21 What is a Know-It-All Leader?03:50 What are the Five Distinguishing Traits of a Learn-It-All Leader?04:09 What is a Learn-It-All Leader?04:23 What Did Jason Barnard Highlight About Himself in Damon Lembi’s Five Traits of a Learn-It-All Leader?04:56 What Challenges Do Leaders Face When Learning to Delegate?05:33 Why is it Important for Leaders to Give Their Team Autonomy?05:48 Why Did Jason Barnard Mention That He Was a Bottleneck in the Delegation Process to His Team?06:23 Why is it Important for Leaders to Know How to Receive Feedback?07:25 What Would a Leader Feel When a Team Member Thinks They Are Not Tough Enough?08:25 Why is Curiosity an Essential Trait for Learn-It-All Leaders?08:54 Why is Humility Important for Learn-It-All Leaders When Working With Their Team?09:18 What Do Leaders Need to Do to Avoid Losing Great Talent and Allow Their Team to Grow?09:40 Why is Courage Important for Learn-It-All Leaders?10:08 Why Do Some Leaders Resist Challenges Once They Feel They’ve “Made It”?10:27 Why Do Learn-It-All Leaders Embrace Challenges and View Failure as Growth?10:40 Why Do Learn-It-All Leaders Prioritize Integrity in Their Leadership Approach?11:24 Why Do Great Leaders Take Accountability Rather Than Blame Their Team Members?11:41 Why Should the Leader Take Full Responsibility for Solving a Problem in the Team?13:00 When Should a Leader Help, and When Should They Let the Team Solve the Problem on Their Own?14:34 How Can a Leader Share Their System Effectively While Encouraging Feedback and Improvement?15:55 How Do Leaders Balance Continuous Learning With Decisive Action to Keep Moving Forward?19:01 How Does Adopting a Learn-It-All Mindset Instead of a Know-It-All Attitude Impact Business Growth?19:14 Why Do Companies Need Continuous Innovation?19:25 Why Do Leaders Need Continuous Learning in the AI-Driven World?19:38 Why Do Leaders Need Courage?19:59 Why Do Leaders Fear Investing in Employees?20:14 How Do Organizations Foster Employee Loyalty?This episode was recorded live on video February 25th 2025https://youtube.com/live/gQKPpq_BWlULinks to pieces of content relevant to this topic:https://a.co/d/0iX38kzhttps://a.co/d/fnrNUB2https://www.thelearnitallleader.com/podcastDamon LembiTranscript from Damon Lembi with Jason Barnard on Fastlane Founders And Legacy. The Learn-It-All Leader[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy, A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.
Peter Murphy Lewis talks with Jason Barnard about leveraging personal branding to drive business growth.Peter Murphy Lewis is a Fractional CMO and the Founder of Strategic Pete. Peter successfully utilizes his personal brand to generate 90% of his revenue. He highlights key challenges like maintaining a personal brand's influence while planning for potential business exit.Peter also emphasizes how personal branding has significantly impacted his career, including opportunities from TV shows to documentaries. He shares strategies for integrating personal brand with business objectives, using LinkedIn as a tool for visibility.Jason Barnard and Peter Murphy Lewis discuss the importance of social proof and strategic PR in strengthening a personal brand, ensuring it aligns clearly with business objectives. This episode shows how to transform personal visibility into sustainable business growth.What you’ll learn from Peter Murphy Lewis00:00 Peter Murphy Lewis and Jason Barnard01:55 What Did Jason Barnard Highlight in Peter Murphy Lewis’ Knowledge Panel?01:59 What Did Jason Barnard Say About Peter Murphy Lewis’ Subtitle in His Brand SERP?02:37 Why Did Peter Murphy Lewis Say Using His Middle Name Was Luck for 10 Years and Then Intentional?03:04 Why is Using a Middle Name Important for Personal Branding?04:17 Why Does Having a Popular Name Create Too Much Competition and Ambiguity in Online Search Results?06:06 What is Personal Branding in the Context of Entrepreneurship and Leadership?06:27 What Makes Personal Brands Unique From Local Businesses?06:38 Why Do Entrepreneurs Rely on Digital Presence to Build Credibility and Trust?06:44 Why Do Leaders Focus on Personal Branding Over Traditional SEO Tactics?07:17 Why Do You Need AI and Search Engines to Validate Your Digital Authority?09:06 Why Do You Need to Focus on Your Website as the Strategic Focal Point for Machines?09:41 How Do Assistive Engines Such as ChatGPT Help People Discover Professionals, Even Unintentionally?10:12 How Can B2B Professionals Use Personal Branding to Attract Potential Clients?10:24 How Does a Strong Personal Brand Help Build Trust in B2B Marketing?11:16 Why Does Peter Murphy Lewis Prioritize Driving People to His LinkedIn Instead of His Website?12:03 Why is LinkedIn the Best Platform for Building Trust When Selling High-Ticket Services?12:46 Why is Jason Barnard Understood by All Llms and Able to Generate Accurate Responses About Him?14:14 How Does Associating Your Name With Your Business, Media, and Services Impact Your Brand Strategy?14:51 How is Being Seen as a TV Personality by Google an Advantage?15:41 What Are the Common Pitfalls People Face When Building a Business Around Their Personal Brand?17:35 What Exit Strategy Should You Consider When Your Business Revolves Around Your Personal Brand?21:18 How Do Leaders Transfer Client Trust From Personal Brand to Their Capable Team?21:49 How Do Successful CEOs Balance Strategic Leadership With Team Execution?22:15 How Do Leaders Empower Teams While Remaining the Go-to Problem Solver?22:43 How Do Leaders Optimize Their Time Between Problem-Solving and Team Execution?This episode was recorded live on video February 18th 2025https://youtube.com/live/aRTlGX-SspcLinks to pieces of content relevant to this topic:https://www.youtube.com/watch?v=6N-OEzC20gIhttps://www.youtube.com/watch?v=8mko_aIV1YEPeter Murphy LewisTranscript from Peter Murphy Lewis with Jason Barnard on Fastlane Founders And Legacy. Personal Branding in Business[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time a...
Jim Heininger talks with Jason Barnard about mastering the three R's of brand evolution.Jim Heininger, Founder and Principal of Rebranding Experts, discusses the differences between brand Refresh, Repositioning, and complete Rebranding. Jim also explains the two primary reasons for rebranding: 1. the necessity, due to mergers or crises, and opportunity, and 2. to pursue new strategic growth paths.Jim Heininger and Jason Barnard explore the challenges in rebranding, such as legal trademark issues. Jim also talks about the significance of the role of the CEO in driving the rebranding process and strategies for retaining the brand’s integrity.Learn how successful companies navigate these transformations, from quick visual updates to comprehensive identity changes. Jim concludes the episode with insights into how short brand names can streamline branding strategy in a digital world.What you’ll learn from Jim Heininger00:00 Jim Heininger and Jason Barnard03:10 What Did Jason Barnard Highlight in Jim Heininger’s Knowledge Panel?03:34 What Did Jason Barnard Focus On in Jim Heininger’s Google Learn About Results?04:23 What Are the Two Reasons Why a Company Would Need to Rebrand?06:06 What Makes Rebranding More Pragmatic or Imaginative in Both Cases?07:15 How Long Does Rebranding Usually Take?07:46 What Are the Factors That Influence How Long a Rebranding Process Takes?08:07 What Challenges Do Organizations Face When Changing Their Name?08:20 What Factors Determine Whether a New Brand Name Will be Approved?09:09 How Did Meta Manage to Launch its Rebrand so Quickly Despite its Common Name?09:29 Why Did Facebook Rebrand to Meta?10:04 How Did Rebranding to Meta Help the Company Expand Into the Virtual Reality Space?10:55 What Did Jason Barnard Emphasize About How Fast Facebook Was Able to Rebrand to Meta?12:16 What Challenge Do Companies Face When They Name Themselves After Their Product?12:58 How Can Companies Handle the Challenges of Rebranding When Their Name is the Same as Their Product?13:42 Why Did Jason Barnard Ask if a Business Was ‘A Lot’ or ‘A Little’ Devalued if There’s an Exit?15:23 How Can Professionals Change Their Company Name to Separate it From Their Personal Identity?16:35 What is the Ideal Timeframe for a Successful Rebrand?18:58 Why Will the Short Brand Name Trend Be Short-Lived Rather Than Long-Lasting?19:00 When Will Companies Move Beyond the Trend of Ultra-Short Brand Names?19:02 Why Do Brands Prioritize Simplicity When Evolving Their Names?19:44 Why is Simplifying a Brand Name Considered a Refresh Rather Than a Full Rebrand?20:05 Why Do Brands Choose Unique Names Over Descriptive Ones Despite the Marketing Challenge?20:21 Why Do Some New Businesses Start With Descriptive Names Before Building Recognition?21:05 What Key Responsibilities Must CEOs Own During the Rebranding Process?21:42 What Key Decisions Must CEOs Champion During Strategic Brand Transformation?22:05 Why Must CEOs Personally Embody the New Brand Vision?22:38 Why Does Late-Stage CEO Approval Doom Rebranding Efforts?This episode was recorded live on video February 11th 2025https://youtube.com/live/UbQV9MUzTpYLinks to pieces of content relevant to this topic:Website: https://www.rebrandingexperts.com/Twitter: @RebrandExpertsLinkedIn: https://www.linkedin.com/company/rebrandingexperts/Facebook: https://www.facebook.com/rebrandingexperts/Jim HeiningerTranscript from Jim Heininger with Jason Barnard on Fastlane Founders And Legacy. The Three R's of Brand Evolution[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of ti...
Judy Morgan DVM talks with Jason Barnard about building success in a niche industry.Judy Morgan DVM is an entrepreneur, Holistic Veterinarian, and owner of Dr. Judy Morgan’s Naturally Healthy Pets. Judy discusses her journey in creating a niche within the veterinary industry, focusing on holistic and traditional Chinese veterinary medicine.Judy explains how social media, particularly Facebook initially, played a crucial role in spreading her message and building her brand. With her daughter managing the operations of Naturally Healthy Pets, they've doubled the business each year. Starting from a garage-based startup, she grew her business into a multi-million dollar e-commerce platform while maintaining unwavering integrity.Judy also shares her passion for making a difference in the lives of pets and people, highlighting the valuable legacy she's building. She wraps up the episode by emphasizing the importance of ensuring the legacy of a business by being selective about partnerships and commitments.What you’ll learn from Judy Morgan DVM00:00 Judy Morgan DVM and Jason Barnard01:13 Judy Morgan DVM’s Brand SERP02:02 Judy Morgan DVM’s Corporate Brand SERP02:31 Why Does Judy Morgan DVM Say That if She Managed Her Personal Brand Online, Nothing Would Get Done?03:15 What is Judy Morgan DVM’s Specialty?03:40 When was Judy Morgan DVM Featured in a National Veterinary Publication?04:16 Why Did Judy Morgan DVM End up Buying Her Business Partner’s Shares?05:23 What Was the Key Factor That Made Judy Morgan DVM’s Business Stand Out?05:27 What Prompted Judy Morgan DVM to Write her First Book in 2014?06:21 What PR Strategies Did Judy Morgan DVM Use to Sell Her First Book?06:40 How Much Did Judy Morgan DVM Initially Charge When She Was Asked by a Dog Trainer About Her Fee?08:20 What Book is Best for the Person New to Holistic Pet Medicine?08:42 What Initiative Can Drive More People to an E-commerce Website or an Educational Platform?09:42 What Are the Advantages of Having a Young COO?11:04 What Strategies Can You Use to Get People to Discover Your Book?12:11 What Platform is Better for Searching for Things Because There is No Censorship Issue?12:26 Why is Holistic Medicine Often Ignored or Overlooked on Platforms Like Facebook?15:48 What is One of the Most Important Things to Do When Growing Your Business in a Niche Market?15:55 How Does Radical Honesty Help Entrepreneurs Build Stronger Audience Connections?16:12 How Do Industry Practices in Veterinary Medicine Impact Pet Health and Safety?16:39 How Does Transparent Consumer Education Build Long-Term Trust in Your Industry?17:32 How Do You Demonstrate Authentic Passion for Your Business?18:51 What Sacrifices Do Successful Leaders Make to Build a Meaningful Business Legacy?20:15 Why Does a Business Leader Need to Be Selective About Interview and Podcast Requests?This episode was recorded live on video February 4th 2025https://youtube.com/live/uCm-Om8fbY4Links to pieces of content relevant to this topic:https://www.inc.com/profile/naturally-healthy-petshttps://www.youtube.com/shorts/vAgbmxoiVS4https://www.youtube.com/watch?v=8h6VnuH9JLYJudy Morgan DVMTranscript from Building Success in a Niche Industry - Fastlane Founders with Judy Morgan DVM[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.[00:00:31] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with a quick hello and we're good to go.
Matt Raad talks with Jason Barnard about the double exit.Matt Raad, the CEO of eBusiness Institute and Website Investor, discusses the concept of a "double exit," where entrepreneurs can grow a business using their personal brand and later exit without diminishing the company's value. Matt reveals proven strategies for acquiring, growing, and selling websites.Jason Barnard and Matt Raad also discuss the challenges and strategies for businesses heavily dependent on personal branding when it comes to exiting, with a key highlight on the discussion on transitioning personal brand-centric businesses to new owners. Matt underscores the importance of planning and communication, suggesting collaborative efforts between buyers and sellers for a seamless handover.Learn how to identify undervalued digital properties, transform them into profitable assets, and execute successful exits while preserving brand value. Jason Barnard and Matt Raad conclude the episode with an assurance that even seemingly tricky personal brand transitions can be managed effectively.What you’ll learn from Matt Raad00:00 Matt Raad and Jason Barnard01:21 Matt Raad’s Brand SERP01:35 Liz Raad’s Brand SERP02:01 Jason Barnard Highlights Matt and Liz Raad’s Google Learn About Result03:40 What Does It Mean to Flip a Website?03:48 How Long Does It Take To Transform a Website Into a Profitable Exit Opportunity?04:03 What Does eBusiness Institute Do?04:14 Who are the Ideal Professionals Seeking to Transition Into Digital Entrepreneurship?04:23 How Do Professionals Learn to Build Profitable Digital Assets While Keeping Their Jobs?04:48 How Long Has eBusiness Institute Guided Professionals Toward Digital Entrepreneurship?04:58 What Does it Call When a Business Sets a Bold, Ambitious Goal for a Multimillion-Dollar Exit?05:31 What is the Strategy for Turning Neglected Passion Sites Into Profitable Assets?06:46 What is the Term for Buying Good Websites Under $5,000 and Transforming Them Into Six-Figure Assets?07:14 What Can a Business Do if They Want to Turbocharge Their Website Renovation Beyond Standard SEO?08:19 How Does a Low-Cost Website Renovation Turn It Into a High-Traffic, Revenue-Generating Asset?09:25 How Can Someone Profit From Acquiring Passive Income Websites Without Being an Expert in the Niche?10:41 When Should Entrepreneurs Start Planning Their Exit Strategy for Personal Brand-Based Businesses?11:10 Why is Rushing to Sell a Business During Burnout a Critical Mistake to Avoid?11:21 How Do Entrepreneurs Systematize Online Personal Brand-Based Businesses for Successful Exits?13:21 How Do Successful Entrepreneurs Smoothly Transition Ownership to New Buyers?14:15 How Long Should Entrepreneurs Stay Involved When Transitioning Their Business?14:56 How Do Entrepreneurs Introduce New Owners to Search and AI Assistive Engines According to Jason Barnard?16:45 What Does a Business Owner Need to Do to Ensure a Smooth and Successful Exit Strategy?19:28 How Can a Business Owner Ensure a Successful Handover When Selling a Passion Site?22:25 What is the Primary Focus for Buyers When Acquiring a Business?This episode was recorded live on video January 28th 2025https://youtube.com/live/9hkrffVZ0N4Links to pieces of content relevant to this topic: https://www.linkedin.com/in/matt-raad/recent-activity/all/Matt RaadTranscript from The Double Exit - Fastlane Founders with Matt Raad[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.
Sameer Somal talks with Jason Barnard about building trust in the digital age.Sameer Somal is the CEO of Blue Ocean Global Technology and Co-Founder of Girl Power Talk. Sameer leads client engagements focused on digital transformation, risk management, and technology development.Sameer talks about building trust in the digital age, with a focus on managing personal brands and handling both good and bad press. He explains the comprehensive process his company uses to manage and repair digital reputations, including reputation assessment, roadmap creation, and content analysis. He also discussed how ChatGPT and other AI tools have impacted his practice emphasizing the need for authentic and high-quality content.Learn practical strategies for building trust across different search verticals such as Google News, Google Videos, and general search results. If you’re a business leader seeking to protect and enhance your digital presence while creating authentic, lasting impressions online, this is definitely an insightful episode to watch.What you’ll learn from Sameer Somal00:00 Sameer Somal and Jason Barnard01:10 Sameer Somal’s Brand SERP02:21 What Does Sameer Somal Do at Blue Ocean Global Technology?02:58 What Does Blue Ocean Global Technology Specialize in When it Comes to Digital Reputations?03:08 What Are the Areas Sameer Has Focused On in the 300 Cases He Has Consulted On?04:15 What are the Processes for Addressing Negative Content on Google or in a Knowledge Panel?04:31 Process 1: Reputation Assessment05:08 Process 2: Client Goals05:25 Why Should Business Leaders Proactively Shape Their Personal Brand Online?05:41 How Can Professionals Manage Unwanted Information in Their Digital Presence?05:55 How Do Different Search Verticals Impact Your Digital Reputation Management Strategy?06:00 Process 3: Roadmap Creation06:25 Why Do Ethical Reputation Managers Choose to Decline Certain Client Cases?07:51 Process 4: Content Analysis08:23 What Do Reputation Companies Not Realize About Educating Google?08:42 What Do Companies Need to Understand About Google’s Tendency to Prioritize Negative Keywords?09:13 How Many Hours Does Sameer’s Team Dedicate to the Technical Work to Achieve Desired Results?09:40 How Does Sameer Somal Evaluate and Manage the Expectations of the People Seeking for His Help?09:48 What Time Frame Does Sameer Provide His Clients to See the Results and Feel Comfortable With it?11:26 What Does Maintenance Mode Involve in Sameer’s Process?12:02 What is the Risk if Clients Choose Not to Continue With Maintenance Mode?13:05 How Does Sameer Emphasize the Idea That Offense is the Best Defense?15:18 How Much Do Successful Leaders Value Their Presence Across Search Verticals?15:28 Why Do Successful Leaders Struggle to Navigate Their Digital Brand Strategy?15:38 Why Does Relying Solely on LinkedIn Posts Fall Short of True Digital Presence?15:49 What Has Become the Universal First Step in Professional Networking Today?16:01 What Search Verticals Do People Explore When Researching New Connections?16:16 How Do Digital Assets Work Together to Tell Your Complete Brand Story?16:26 How Do Authentic Personal Images Help Build Meaningful Professional Connections?16:58 What Extent Has ChatGPT and Other AI Technologies Changed the Approach of Sameer and His Clients?This episode was recorded live on video January 21st 2025https://youtube.com/live/E6t7anA_QFYLinks to pieces of content relevant to this topic:https://youtu.be/khCFv1J78Vk?si=92lU1XM0RTBqBG7mhttps://canvasrebel.com/meet-sameer-somal/https://www.cshlaw.com/resources/defamation-and-reputation-management-in-the-digital-age/Sameer SomalTranscript from Building Trust in the Digital Age - Fastlane Founders with Sameer Somal[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard.
Ashish Fernando talks with Jason Barnard about AI innovation in global education.Ashish Fernando, CEO and Founder of iSchoolConnect and EDMO, was the first edtech partner with Google Cloud and created an AI-powered platform that matches students with the right institutions. He is a member of the Forbes Council and speaks on education, AI, international student life, leadership, and future skills.Ashish talks about his journey, from earning a full MBA scholarship to creating an AI-driven platform that supports millions of students in pursuing international education. He also shares valuable insights on securing investments, and the philosophy of prioritizing employee well-being to ensure business success.Having faced the difficulties of applying to US universities, Ashish leveraged his viral YouTube success to launch a mission-driven business. In this episode, he discusses how his perseverance and focus on customer-centric innovation helped him navigate investor skepticism and build a thriving edtech company.What you’ll learn from Ashish Fernando00:00 Ashish Fernando and Jason Barnard00:58 Ashish Fernando’s Brand SERP01:10 What is Missing in Ashish Fernando’s Knowledge Panel?02:41 What Does Ashish Think About His Own Personal Brand?02:55 Where Has Ashish’s Focus Been Lately When it Comes to His Personal Brand?03:47 What is the Inspiration Behind Ashish’s iSchoolConnect, EDMO, and His Career?03:53 What Inspired Ashish to Pursue an MBA in the US?04:06 What Challenges Did Ashish Face When Trying to Afford an MBA in the US?04:42 What Was the Outcome of Ashish’s Efforts After Three Years of Research?04:50 Where Did Ashish Go After Receiving a Full-Ride Scholarship for His MBA?04:56 What is the Title of Ashish’s First Video on YouTube?05:09 Why Did Students Start Reaching Out to Ashish for Advice?06:38 How Did Ashish Transition so Quickly to Becoming a Leader and Start Looking for Investors?08:01 How Did Ashish Leverage His First Investor Beyond Just Their Recommendations to Friends?09:56 What Did Ashish Find About His Team and His Role in Driving the Company After Getting Investors?12:29 Why Do Profitable Bootstrapped Businesses Get Less Recognition Than Funded Startups?13:01 What Do Founders Need to Prioritize in Their Businesses?13:39 Which Industry Was the First to Be Hit When COVID-19 Hit?15:06 How Can Founders Bootstrap Their Businesses?17:05 How Did Ashish’s Failures Along the Way Help Him Move Forward?18:43 How Can Unexpected Product Pivots Lead to Greater Business Opportunities During Crisis?19:33 How Does Prioritizing Employee Wellbeing Drive Sustainable Business Success?This episode was recorded live on video January 14th 2025https://youtube.com/live/iJu7gGnsGAILinks to pieces of content relevant to this topic:https://youtu.be/ayI1T5KRwm4?si=UFrUi8WUs8wyX1ykhttps://youtu.be/AiFq3TcvyyQ?si=CbaedyrKCxKx9jXDhttps://youtu.be/JDS2pljhObQ?si=Mb8PnutgZjtheP5VAshish FernandoTranscript from AI Innovation in Global Education - Fastlane Founders with Ashish Fernando[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy, A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.[00:00:31] Jason Barnard: Hi everybody. Welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Ashish Fernando.[00:00:45] Ashish Fernando: I think that's the nicest way I've ever started a podcast. Good. Thank you so much, Jason.[00:00:51] Jason Barnard: Brilliant. Yeah, I think the singing is something I do quite well and it's a ...
John T. Hewitt talks with Jason Barnard about how to create raving fans for your business.John T. Hewitt is the founder of Liberty Tax Service and CEO of Loyalty Brands, an innovative umbrella franchise organization that oversees multiple franchise concepts. Drawing from his 55 years of experience building billion-dollar companies, John reveals why traditional customer satisfaction isn't enough and how to transform customers into raving fans.He emphasizes the importance of creating "raving fans" over just satisfied customers. Hewitt talks about his unique approach to measuring customer satisfaction and the practical steps his companies take, such as personally calling clients for feedback and referrals.He also shares strategies behind retaining customers and ensuring they refer others, ultimately emphasizing the personal touch and customization in client interactions. This episode shows business leaders how to build sustainable growth through outstanding service and strategic customer engagement.What you’ll learn from John T. Hewitt00:00 John T. Hewitt and Jason Barnard01:29 John T. Hewitt’s Brand SERP02:08 How Does John T. Hewitt Pay Attention to How He Appears on Google and AI?02:25 What Is One of John T. Hewitt’s Major Weaknesses?03:23 How Many Billion-Dollar Companies is John T. Hewitt on Now?03:38 Why Does John T. Hewitt Value the Journey and Fun in His Entrepreneurial Approach?04:02 How Long Did It Take John to Build His First Company, Which Was Sold for Half a Billion Dollars?04:20 What is John T. Hewitt’s Philosophy?05:20 How Do Raving Fans Work?05:50 Why is it More Impactful to Create Raving Fans Than Satisfied Customers?06:26 How Do You Determine the Success of Your Business?07:21 How Does John T. Hewitt Measure Success in Meeting Customer Expectations?08:04 What Does John T. Hewitt Realize About His Two Biggest Companies?09:48 What are the Key Steps You Can Take With Your Clients to Ensure You Exceed Their Expectations?10:28 Why Does John Emphasize Businesses That Deal With Public or Consumers Often Get Taken Advantage of?11:00 What Initiative Did John T. Hewitt Implement When He Founded Jackson Hewitt?11:53 How Did Sam Walton’s Customer-First Philosophy Create a Legacy of Exceptional Service?13:19 How Do Successful Businesses Factor Customer Service Costs into Their Pricing Models?13:31 How Can Tax Firms Balance Money-Back Guarantees with Profitable Pricing Strategies?13:49 What is a Spoilage?15:26 Why Do Some Customers Don't Get a Refund?16:59 What Criteria Does John Use to Evaluate the Difference Between a Satisfied Customer & a Raving Fan?18:08 What Are the Strategies You Can Use to Turn Retained Clients Into Getting Them to Refer You?This episode was recorded live on video January 7th 2025https://youtube.com/live/fZnaTwCPWoQLinks to pieces of content relevant to this topic: https://www.youtube.com/@loyaltybrandsJohn T. HewittTranscript from How to Create Raving Fans for Your Business - Fastlane Founders with John T. Hewitt[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of.Fastlane Founders and Legacy with Jason Barnard.[00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, John Hewitt.[00:00:44] John Hewitt: Thank you. I didn't know I had to sing to be on the show.[00:00:47] Jason Barnard: You can sing if you want to, but it's not an obligation.[00:00:51] John Hewitt: I have just never sang a note on...
Gui Costin talks with Jason Barnard about helping investment firms thrive.Gui Costin is the Founder and CEO of Dakota, a powerhouse in the investment services industry. Dakota has helped clients raise over $40 billion since its inception in 2006. Gui leads with a singular, profound mission at heart, mentoring and fostering career growth. He is a leader in sales and marketing, and works to help educate investment firms on the processes and procedures they can implement to scale their business.Gui explained the necessity of personal branding with clarity and authority, emphasizing how his own brand serves as the foundation for his business as an investment firm. Gui reveals 5 key strategies on how investment professionals can build a solid future. From the emphasis on professional-quality video content to the importance of consistent communication, responsiveness, proactivity and preparation.Gui also shared his journey to becoming the face of his firm and his eventual acceptance of this role. If you’re an investment professional who wants to transform your market presence through authentic personal branding and strategic client engagement, this is definitely your must-watch episode.What you’ll learn from Gui Costin00:00 Gui Costin and Jason Barnard01:24 Gui Costin’s Brand SERP01:44 What is Google’s New AI Experiment?01:51 What Does Gui Costin’s Brand SERP Reveal?02:04 What Does Gui Costin’s Left-Hand Side of His Brand's SERP Show?02:17 What is the Process That Gui Did Not Know He Had Already Implemented?02:20 What is the Kalicube Process About?03:05 Why Does Gui Think That His Personal Brand is the Foundation of His Business as an Investment Firm?04:23 What Made Gui Change His Mind About Being the Face of His Business?05:15 Why Does Personal Brand Matter to Any Investment Firm?06:20 How Can Investment Firms Balance Personal Branding With Effective Succession Planning?07:24 What Strategies Can Investment Firms Use to Build a Solid Future and Thrive?07:30 Strategy 1: Video11:41 Strategy 2: Consistent Communication13:16 Strategy 3: Always Be Available and Responsive14:46 Strategy 4: Be Proactive and Anticipatory14:55 How Can Businesses Proactively Serve Potential Clients?15:46 How Can Businesses Streamline Client Onboarding?16:13 How Can Businesses Align Their Client Messaging With AI-Driven Brand Representation?18:55 Strategy 5: Prepare Strategically and Craft Clear, Retellable Narratives19:36 What Is the Secret to Client Retention and Keeping Clients on Board After They’ve Signed Up?This episode was recorded live on video December 31st 2024https://youtube.com/live/I8vZdC6CCvwLinks to pieces of content relevant to this topic:Gui CostinTranscript from Helping Investment Firms Thrive - Fastlane Founders with Gui Costin[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.[00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Gui Costin.[00:00:45] Gui Costin: Thanks for having me. So excited to be here.[00:00:48] Jason Barnard: Brilliant. Yeah, I saw Gui and thought, oh, French and Costin. I thought, ooh, French. But it's actually William.[00:00:55] Gui Costin: Yep, it's William. And then of course Guillaume is William in French. And then I'm the fourth and so they nicknamed me Gui for Guillaume.[00:01:04] Jason Barnard: and you use Gui absolutely everywhere.
Steven Rothberg talks with Jason Barnard about scaling a million-user career platform.Steven Rothberg is the Founder and Chief Visionary Officer of College Recruiter. He believes that every student and recent graduate deserves to have access to meaningful employment opportunities through efficient, cost-effective recruitment solutions that bridge talented graduates with leading employers.Steven Rothberg shares insights from scaling a job search platform across international markets. He discusses the challenges and opportunities of expanding from North America into Europe, including navigating language barriers, cultural differences, and evolving recruitment pricing models while serving Fortune 1000 companies and government agencies.Discover how his platform evolved from serving hundreds of thousands of US students to reaching millions internationally. Learn practical insights about overcoming localization challenges while maintaining service quality. Get ready for an eye-opening discussion about the complexities of scaling a recruitment platform across international markets. This episode delivers practical insights challenging common assumptions about global growth.What you’ll learn from Steven Rothberg00:00 Steven Rothberg and Jason Barnard01:21 Steven Rothberg’s Brand SERP02:45 What Happens When Google Sees Entities With Identical Names?04:14 What is College Recruiter job search site?04:22 What Two Types of Clients Does College Recruiter Serve?04:38 Where Do the Million Users of College Recruiter Come From?05:28 When Was College Recruiter Built?06:04 How Did College Recruiter Transform From a US-Focused Job Board Into a Global Recruitment Platform?09:26 How Did the Language Barrier Affect College Recruiter’s Global Expansion?13:18 How Does College Recruiter Evaluate Market Readiness When Expanding Internationally?15:03 How Do Multilingual Job Platforms Break Language Barriers in Global Recruitment?15:38 How Do Cultural Differences Shape Business Relationships Across Global Markets?16:09 How Can US Companies Adapt Recruitment Practices for Success in Foreign Markets?18:02 How Does College Recruiter Navigate Cultural Nuances?20:34 What is One of College Recruiter’s Area of Specialization?20:36 How Do Traditional Job Boards Structure Their Pricing?20:58 How Do Companies Implement Pay-Per-Click?21:47 How Will the Shift to Pay-Per-Click Models Influence Recruitment Strategies Globally?22:04 How Can Companies Balance Market Timing When Introducing Innovative Business Models?22:29 How Can Businesses Maintain Momentum When Their Innovations Outpace Market Readiness?This episode was recorded live on video December 24th 2024https://youtube.com/live/0-npL98nL54Links to pieces of content relevant to this topic:https://gybwp.com/guest/steven-rothberghttps://wrkdefined.com/person/steven-rothberghttps://moneyinc.com/steven-rothberg-shares-the-secret-to-collegerecruiter-coms-business-longevity/Steven RothbergTranscript from Scaling a Million-User Career Platform - Fastlane Founders with Steven RothbergJason Barnard [00:00:02]:Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.Jason Barnard [00:00:31]:Hi everybody, and welcome to another Fastlane Founders and Legacy. I'm here with Steven Rothberg. Welcome Steven.Steven Rothberg [00:00:37]:Hey, Jason. It is awesome to be with you today.Jason Barnard [00:00:40]:A quick hello and we're good to go. Welcome to the show. Steven Rothberg.Steven Rothberg [00:00:48]:I'm not going to sing because ...
Kevin Koym talks with Jason Barnard about impact through innovation.Kevin Koym is the CEO and Founder of Tech Ranch, a venture accelerator for early-stage technology companies. He shares deep insights from his journey supporting over 6,500 entrepreneurs across 42+ countries.Kevin highlights the importance of vision-driven leadership, the role of community support in fostering innovation, and the critical need for durable, cross-cultural collaborations. He also discusses how disruptive innovation can drive positive global change.Discover how strong, lasting networks are incredibly important for entrepreneurs navigating today's fast-changing world. Learn how working together across borders can help solve some of the world's biggest problems.What you’ll learn from Kevin Koym00:00 Kevin Koym and Jason Barnard01:03 What Does Kalicube Specialize in?01:15 Why Can’t Google Categorize Kevin Koym?02:16 How Long Did Kevin Koym Manage to Move His Google Map Pin?07:03 What is the Meaning of Innovation According to Kevin Koym?09:10 Why Do You Need to be Vision-Driven When it Comes to Disruptive Innovation?10:07 What Kind of People Does Kevin Koym Want to Focus On?13:41 What is the Relationship Between Innovation and Business?14:36 Why Do Some People Resist Innovation So Strongly?14:50 Why Does the Current Focus On Innovation Excite Kevin Koym?18:03 Why is the Number of Bankruptcies Increasing?19:46 What is Aikido?20:08 How Does Kevin Koym Apply His Aikido Experience to His Work?20:30 Where are the International Projects in Which Kevin Koym is Involved?22:07 What is “Senpai Kohai” in Aikido?23:10 What is Kevin Koym’s Perspective on Mentors and Advisors?This episode was recorded live on video December 17th 2024https://youtube.com/live/Maqod-MULCkLinks to pieces of content relevant to this topic:https://youtu.be/V0rZ-C9HpN4?si=NorSQolLGaxRIcU6https://youtu.be/rQgcxO1wfHg?si=T7D6YKeQtO09PziHKevin KoymTranscript from Impact Through Innovation - Fastlane Founders with Kevin KoymNarrator [00:00:03]:Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.Jason Barnard [00:00:31]:Hi, everybody and welcome to another episode of Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Kevin Koym.Kevin Koym [00:00:45]:Thank you. I appreciate it.Jason Barnard [00:00:47]:Brilliant. Lovely to have you here. We're going to be talking about the Impact Through Innovation. I'm really interested in innovation, business, how it all fits together, how we can make an impact. And from a business perspective, keep your business going while you're innovating, which is something you would imagine is really simple. But I found to be very hard at Kalicube, which brings me to this, which is your Knowledge Panel. This is where we specialize in the representation of people and companies in Google and in AI. And I thought it was really interesting that you don't have a subtitle of your name, so Google can't categorize you.Jason Barnard [00:01:20]:That's the thing at the top, the little arrow. So Google doesn't know which category to put you in. And because it works on cohorts, that's a big problem. And at the bottom, I'm in France and you get this beautiful big description in France, but you don't get it in America, which is strange. It's unusual. So you want. You are looking really closely there.Kevin Koym [00:01:39]:Yeah, no, no, I'm...Jason Barnard [00:01:41]:Generally interested,
Yoni Kozminski talks with Jason Barnard about building elite remote teams for startup success.Yoni Kozminski is a Co-Founder and CEO of MultiplyMii - an expert recruitment for the top 1% of Philippines-based talent and Escala - a boutique process improvement management, specializing in SOPs, organizational strategy, and project management tool integration.Yoni Kozminski shares proven strategies for hiring and managing top global talent. He shares his expertise, specifically focusing on his experiences with Filipino talent, highlighting the cost benefits, high education levels, and motivation of workers in the Philippines. Yoni also highlights the challenges, such as cultural differences and turnover, and provides practical tips for overcoming them.Learn how to maintain team motivation even without physical office spaces and find out why clear expectations and preparation are crucial for remote success. This is a compelling conversation for entrepreneurs ready to expand their global workforce.What you’ll learn from Yoni Kozminski00:00 Yoni Kozminski and Jason Barnard01:25 What is Missing When Jason Barnard Searches for Yoni Kozminski’s Name?01:36 What is a Knowledge Panel?02:18 What are the Key Benefits of Having a Remote Team? 02:31 What are the Advantages of Hiring Remote Talent, Particularly From the Philippines?04:28 What are the Disadvantages of Outsourcing to Countries Like the Philippines?05:26 What are the Major Cultural Differences Yoni Have Noticed Between the UK and the Philippines?05:50 How Does Yoni Kozminski Describe How Israelis Deal With Conflict and Emotional Expressiveness?06:16 How Does Yoni Kozminski Describe How Filipinos Deal With Conflict and Emotional Expressiveness?07:36 What Software is Used by Kalicube as a Virtual Office?09:41 How Does Yoni Kozminski Deal With Turnover in a Remote Team?12:24 Why is it Important to Invest Time in Setting Up a Knowledge-Based and Clear Onboarding Process?12:31 Where Does Yoni Kozminski Store His Documented Processes for Employees to Access During Onboarding?13:57 When is Outsourcing to Places Like the Philippines, South Africa, or South America Most Valuable?16:37 How Does Jason Barnard Measure Trust When He Delegates Tasks as an Entrepreneur?17:17 How Does Yoni Kozminski Maintain Motivation When Working Remotely?21:55 What is the Best Way to Hire in the Philippines?This episode was recorded live on video December 10th 2024https://youtube.com/live/B4IFKtUZxCILinks to pieces of content relevant to this topic:Yoni KozminskiTranscript from Building Elite Remote Teams for Startup Success - Fastlane Founders with Yoni Kozminski[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason.[00:00:31] Jason Barnard: Hi everybody, and welcome to another episode of Fastlane Founders and Legacy. A quick hello and we're good to go. Welcome to the show, Yoni Kozminski.[00:00:44] Yoni Kozminski: Yeah, I've been on hundreds of podcasts, never been sung in before. So Jason, I appreciate that and it's an honor to be here.[00:00:51] Jason Barnard: Brilliant. Absolutely delightful and welcome. We're going to be building elite remote teams for startup success, which is exactly what we've done at Kalicube. And as I was saying before to you, before we started the show, I've done it with one team, you've done it with many teams for many companies, if I understand correctly.[00:01:09] Yoni Kozminski: Correct. Yes, that's effectively what we look to do and how we look to empower entrepreneurs is to ...
Marilyn Jenkins talks with Jason Barnard about Google Business Profiles for lawyers.Marilyn Jenkins is a seasoned digital growth strategist with a career spanning backto 1998 and the founder of MJ Media Group, LLC, and Law Marketing Zone®.Marilyn Jenkins reveals game-changing strategies for lawyers to boost their digital presence. She underscores the importance of accurately selecting categories, maintaining consistent name, address, and phone number (NAP) details across the web, and leveraging reviews and Q&As to bolster the profile's effectiveness.Learn why consistent updates, strategic reviews, and practitioner listings are crucial for your law firm's success. Get insider tips on leveraging Google's free tools to attract clients, establish credibility, and outrank competitors. Plus, discover how to turn your practice's digital footprint into a powerful client acquisition channel. So if you’re an attorney looking to maximize your online visibility and grow your practice, this is a must-watch episode for you.What you’ll learn from Marilyn Jenkins00:00 Marilyn Jenkins and Jason Barnard01:34 What Do ChatGPT and Other Assistive Engines Use to Supplement Their Results?01:44 What Do Google and Bing Use to Supplement Their Search Results?02:35 What is the Fundamental Difference Between Google My Business and Google Business Profile?03:36 How Does Google Business Profile Help Google Understand Who You Are, What You Do and Who You Serve?03:53 What is the First Way to Show Google What You Do?04:56 What is the Feature in Google Business Profile Where You Could Do Keyword-Rich Images?06:10 What is the Right Term to Use Instead of Keywords as Mentioned by Jason Barnard?07:04 What Does Google Value Most When Ranking Business Profiles Aside from Keywords?08:00 What Should You Do with Reviews, Whether They’re 1-Star or 5-Star?10:03 How Can You Use Those Reviews to Your Advantage to Help Google Understand Your Business Even Better?11:41 How Can You Ask People to Leave Useful Reviews that Will Be Helpful for Both Users and Google?12:30 What is Next After the Reviews?14:42 What Other Things Must You Do to Build More “Know, Like, and Trust” on Your Google Business Profile?16:01 How Important is It That Your Name, Address and Phone Number Are Correct Everywhere Else on the Web?19:01 Why is It Important to Only Give Manager Access to Your Google Business Profile?This episode was recorded live on video December 3rd 2024https://youtube.com/live/E02oD9zntXoLinks to pieces of content relevant to this topic:https://youtu.be/FWXLAJVGjIUhttps://podcasts.apple.com/us/podcast/how-automate-linkedin-to-land-executive-professional/id1717325062?i=1000642909126Marilyn JenkinsTranscript from Google Business Profiles for Lawyers - Fastlane Founders with Marilyn Jenkins[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.[00:00:31] Jason Barnard: A quick hello and we're good to go. Welcome to the show, Marilyn Jenkins.[00:00:37] Marilyn Jenkins: Hi, how are you?[00:00:37] Jason Barnard: I'm fine, thank you very much. Welcome. We're going to be talking about Google Business Profiles for Lawyers. I'm really curious because from what I understand, it's the easy win for a lawyer.[00:00:53] Marilyn Jenkins: It is, absolutely. And it's a free service.[00:00:58] Jason Barnard: It's a free service from Google and we can look at how that can be a really quick win to bring clients to your law firm.[00:01:06] Marilyn Jenkins: Exactly.
Jonathan Gillham talks with Jason Barnard about publishers embrace integrity in the era of generative AI.Jonathan Gillham is the Founder and CEO of Originality.ai that provides a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit publish with integrity in the world of Generative AI.Jonathan reveals the hidden risks and ethical challenges of AI content creation. He emphasizes the importance of keeping the human in the loop to mitigate risks and maintain authenticity. He discusses the necessity of unique data and insights in content to add value beyond simple text. He also highlights the challenges of setting clear policies within organizations regarding the use of AI.From dangerous mushroom-picking guides to content that puts brands at risk, learn why maintaining the human element is crucial for business success. You will get insider insights on balancing AI efficiency with authenticity, implementing smart content policies, and avoiding Google's AI spam penalties. Plus, you will uncover practical strategies for creating value beyond words in today's AI-driven content landscape.What you’ll learn from Jonathan Gillham00:00 Jonathan Gillham and Jason Barnard02:45 What Exactly Does Originality.ai Do?03:28 What Specific Words Are Commonly Introduced by ChatGPT and Other AI?03:57 Why Does Jonathan Gillham Think Humans Are Starting to Write Like Machines?04:54 Why Does Jonathan Gillham Think AI’s Ability to Imitate Humans Can Be an Increasingly Big Problem?05:49 What Are the Main Problems With AI-Generated Content?06:10 What Are the Two Critical Additional Problems With AI-Generated Content Based on Jonathan Gillham?09:04 Why is Fact-Checking Such a Huge Problem for Large Language Models (LLMs)?10:56 Why is It So Important to Keep Humans Involved in the Process of AI Content Creation?12:20 What Does It Mean to Go Beyond Words in Content Marketing?13:49 Why is Simply Feeding an AI With Your Content Not Enough for It to Fully Replicate Your Knowledge?16:06 What are the Effective Ways to Use Prompts to Give the Bot the Instructions for Content Creation?17:14 How Can You Distinguish Between Human Writing and Bot-Generated Content?19:40 How Can A Business Person Ensure Policies for the Use of AI Are Applied Across Their Organization?This episode was recorded live on video November 26th 2024https://youtube.com/live/3_v7Mz9zwgMLinks to pieces of content relevant to this topic:https://originality.ai/Jonathan GillhamTranscript from Publishers Embrace Integrity in the Era of Generative AI - Fastlane Founders with Jonathan Gillham[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.[00:00:31] Jason Barnard: Hi, everybody and welcome Fastlane Founders and Legacy. I'm here with Jonathan Gillham. A quick hello and we're good to go. Welcome to the show, Jonathan Gillham.[00:00:46] Jonathan Gillham: Hey, thanks, Jason. Thanks for having me.[00:00:48] Jason Barnard: An absolute delight. You're the founder of Originality.ai and we're going to be talking about AI and ethics and not using AI to produce all of your content that you need the human aspect and you need to make sure that human aspect is maintained over time for your corporation. It's very tempting to try to save time. But before we do that, our specialty at Kalicube is Brand SERPs. And I was looking around at your name and Google has you in its Knowledge Graph. It understands who you are and you've got what we call a tiny Knowledge Panel sprout for people l...
Scott Duffy talks with Jason Barnard about the importance of personal and corporate branding.Scott Duffy is an entrepreneur, keynote speaker, and Founder of AI Mavericks. Previously, he founded Smart Charter, which was acquired by Richard Branson’s Virgin Group and has been recognized as a “Top 10 Speaker” by Entrepreneur.com.Scott shares game-changing insights on controlling your digital narrative and dominating search results. He highlights his challenges of managing an accurate digital identity when changing careers and dealing with Google's unpredictable algorithm changes. Scott also emphasizes his collaboration with Kalicube to restore his online presence showcasing the importance of expert assistance in managing digital profiles.Learn why Google visibility is 10 times more valuable than your website, and how to leverage AI-driven platforms to establish credibility. Discover how Scott rebuilt his online presence from scratch after losing control of his digital footprint, and why a strategic Knowledge Panel is crucial for entrepreneurs. Whether you're pivoting careers or building authority, this episode reveals proven strategies for making your personal brand work harder for your business success.What you’ll learn from Scott Duffy00:00 Scott Duffy and Jason Barnard01:44 How Important Is It That You Have Control Over Your Online Narrative?02:05 What Is the First Thing Potential Clients Usually Do When They Meet Someone New?02:24 Why Does What Appears in Google Search Results So Important?03:39 How Does Kalicube Help Google Create Accurate Summaries About a Person or a Business?05:24 What Online Information About Scott Duffy Has Jason Barnard Helped Organize?07:38 Why Is It Important to Focus on Building Your Personal Brand?08:13 Why Do You Need to Build a Strong Foundation on Google?08:57 What Common Mistakes Do People Make in Terms of Their Personal Brand?10:41 What Mistake Did Scott Duffy Make When an Agency Called Him, Suggesting He Needed a Wikipedia Panel?15:00 Where Should You Begin if You Want to Build Your Brand and Credibility Quickly?15:15 Why Should You Choose Jason and Kalicube to Help Build Your Google Knowledge Panel?17:02 How Can You Stand Out From the Crowd and Become the First in the Search Result?19:30 What Challenges Did Scott Duffy Face When Pivoting Between Different Projects?20:52 What Has Scott Duffy Done to Make Google and AI Focus On What’s Important About Him?27:05 Why Is It Important to Package Yourself and Provide Google With Clear, Accurate Information of You?This episode was recorded live on video November 19th 2024https://youtube.com/live/n56VpMb_gOgLinks to pieces of content relevant to this topic:Scott DuffyTranscript from The Importance of Personal and Corporate Branding – Fastlane Founders with Scott Duffy[00:00:00] Jason Barnard: Hi, everybody and welcome to another episode of Fastlane Founders and Legacy. I'm here with Scott Duffy. You get the intro song, Scott. A quick hello and we're good to go. Welcome to the show, Scott Duffy.[00:00:46] Scott Duffy: I love it. I love it. You know, that's the thing is you never really get a welcome song on a podcast. Right. This is really unique. I like this.[00:00:55] Jason Barnard: Brilliant. Well, it was my past career and I still sing and I've got a jazz club opposite. I'll be playing there in a few weeks time. So I'm cheating with the voice. But what I liked about it is I don't need to record an intro and I can do it live and it's fun and people like it and you liked it and I'm very happy you liked it. But today we're talking about personal branding and corporate branding and the importance, particularly as an entrepreneur, of your personal brand. And one thing I just wanted to show before we start is that we work with you.[00:01:28] Scott Duffy: Yes.[00:01:29] Jason Barnard: And we built that Knowledge Panel for you.
Bob Gentle talks with Jason Barnard about the personal brand business roadmap.Bob Gentle, is a coach, consultant, speaker, and a top-rated podcaster. With nearly twenty years of experience in digital marketing, he spent most of his time running his own agency - Amplifyme.Bob shares his proven Personal Brand Business Roadmap for combining magnetic leadership presence with effective sales strategies that actually convert and emphasizes the importance of understanding one's unique strengths and how these can be leveraged to create a robust leadership brand. He also outlines the five crucial sections for building a personal and leadership brand.Get ready to transform your personal brand into a powerful leadership brand and discover how to evolve from being "one of many" to becoming "the one among many" through strategic brand positioning and authority building. Stop waiting for success to fall into your lap and learn how to harvest the opportunities you've been cultivating.What you’ll learn from Bob Gentle00:00 Bob Gentle and Jason Barnard00:26 What Aspect Did Bob Gentle Help Jason Barnard and Kalicube With?01:54 Why is Bob Gentle Coaching Jason Barnard Despite Their Theoretical Competition in a Similar Area?02:17 Why Does Bob Gentle Describe His Role as Similar to a "Ringmaster" for People Who Want to Build Their Personal Brand Online?05:58 How Many Stages Does the Personal Brand Business Roadmap Have?06:09 Stage 1: Personal Brand Foundations07: 20 What Should Come First, Choosing Your Specialty or Building Fame?09:16 Why is it Important to Know What the “Center” of Your Target Audience Looks Like?11:18 Stage 2: Authority and Network13:08 Why Does Jason Barnard Believe Appearing Great on Google and ChatGPT Will Attract People?16:14 Stage 3: Discoverability23:45 Stage 4: Products and Services24:42 Stage 5: Selling and ScaleThis episode was recorded live on video November 12th 2024https://youtube.com/live/JBbliyzSseQLinks to pieces of content relevant to this topic:amplifyme.agency/podcasthttps://youtu.be/DMULau_vbRYhttps://youtu.be/aXxrNPD77eQBob GentleTranscript from The Personal Brand Business Roadmap - Fastlane Founders with Bob Gentle[00:00:00] Jason Barnard: Fastlane Founders and Legacy with Jason BarnardHi, and welcome to Fastlane and Founders and Legacy with me, Jason Barnard and Bob Gentle. A quick hello, and we're good to go. Welcome to the show, Bob Gentle.[00:00:20] Bob Gentle: I am not a singer. There's no chance in hell you will get me to sing. But thank you very much for having me. [00:00:24] Jason Barnard: It's a pleasure. It's one of the things I do quite well along with running my company, Kalicube, and you have been helping me with that in terms of my personal brand and how my personal brand can help to drive business for my company. I find that super interesting. I find you super smart, and I'm really happy to have you here to talk about the Personal Brand Business Roadmap of Bob Gentle, version three. [00:00:49] Bob Gentle: Well, thank you very much. First of all, I don't think it's ever happened to me that a client has had me on their podcast and said, this is Bob. I'm working with Bob because I make, I make a point of not telling people who I'm working for because it's a little bit like when Oz pulls back the curtain and you can see what's happening behind things. So it's a real treat to be able to actually do this with you today, and I think it's a testament to your confidence and the success in your business that you're willing to do that. So I really do appreciate it, and it will make it a lot of fun. [00:01:24] Jason Barnard: Yeah. And you just made me think of that. We pulled back the curtain and people said, but it's the same person.[00:01:31] Bob Gentle: Yes. You're just the younger, much more handsome version. [00:01:34] Jason Barnard: Thank you very much. You're so charming.
Jonathan Cronstedt talks with Jason Barnard about the Billion Dollar Bullseye.Jonathan Cronstedt, also known as JCRON, is an investor, advisor, USA Today best-selling author, and Board Director at Kajabi. He shares the blueprint behind growing 2153% to achieve a $2B valuation within five years.JCron reveals his controversial 7Ps Framework from his book Billion Dollar Bullseye and discusses why he believes putting people last might be the key to extraordinary growth. He explains why most companies fail at purpose, how profit protects vision, and why exceptional products naturally drive marketing success. He also stresses the critical role of prestige in customer experience, and why exceptional service can compensate for an evolving product. He emphasizes the need to master the strategic sequence of Purpose, Profit, Product, Prestige, Promotion, Persuasion, and People to create a business that naturally attracts top talent and drives sustainable growth.Get ready for an unconventional take on scaling businesses that challenges everything you thought you knew about building a billion-dollar company. This episode delivers actionable insights from someone who has actually done it, whether you are a startup founder or seasoned entrepreneur.What you’ll learn from Jonathan Cronstedt00:00 Jonathan Cronstedt and Jason Barnard01:20 How Did Kalicube Help JCron Unify His Professional Identity in Search Results?01:52 How Did JCron Start at Kajabi and Help Grow It to a $2B Valuation in 5 Years?02:22 What Prompted JCron to Transform His Unicorn Success Story into a Book?03:05 What Inspired JCron to Develop the Billion Dollar Bullseye Framework for Business?03:56 What are the 7Ps in JCron's Billion Dollar Bullseye Framework for Success?05:03 Why Did JCron Place People Last in His Billion Dollar Bullseye Framework?07:31 How Do You Build the 6Ps to Attract High Performers Who Want to Join Your Team?09:35 First P: Purpose14:55 Second P: Profit16:15 Third P: Product17:49 Why is It Important to Master Purpose, Profit, and Product Before the Rest?20:07 Fourth P: Prestige24:17 Fifth P: Promotion24:27 Sixth P: Persuasion25:24 Seventh P: PeopleThis episode was recorded live on video November 5th 2024https://www.youtube.com/live/YT7KDeMMzy8Links to pieces of content relevant to this topic: https://www.jcron.com/Billion-Dollar-Bullseye-Bookhttps://www.jcron.com/kajabi-case-studyJonathan CronstedtTranscript from Billion Dollar Bullseye - Fastlane Founders with Jonathan Cronstedt[00:00:00] Jason Barnard: Hi, everybody, and welcome to Fastlane Founders and Legacy. I'm here with... a quick hello, and we're good to go. Welcome to the show, JCron.[00:00:49] Jonathan Cronstedt: So in all of the interviews I've done, that is the first time I have ever been sung on, and I am honored. This will now be the clip I show everybody because I have never been serenaded onto a podcast. And here we are.[00:00:59] Jason Barnard: Wonderful. Today, we're talking about Billion Dollar Bullseye. Now, I know it's a book because we're helping you with the presentation of that book through Google and the presentation of you through Google and AI, but I don't actually know what's in the book, which is a slightly strange situation. So can you explain?[00:01:17] Jonathan Cronstedt: I'm happy to tell you. I'm happy to tell you about the book, and I'm happy to tell you how happy I am to be working with Kalicube. You guys to date are the only people that have been able to find a way to merge the two of me that exist, which is Jonathan Cronstedt, the name I am legally, that nobody knows, and JCron, the industry nickname that everybody knows me by. So it's been wonderful to see those coalescence into a unified search engine presence and really happy with that. So Billion Dollar Bullseye is simple. After exiting Kajabi, we achieved a $2 billion valuation.
Chase Neely talks with Jason Barnard about is your personal brand killing your business?This episode was recorded live on video June 18th 2024.
Jason Somerville talks with Jason Barnard about the future of consumer products and e-commerce.This episode was recorded live on video June 11th 2024.
Jes Scholz talks with Jason Barnard about mastering SEO strategy in Google's Gemini era.This episode was recorded live on video June 4th 2024.
Mitch Duckler talks with Jason Barnard about best practices for activating brand purpose.This episode was recorded live on video May 28th 2024.
Tom Amitay talks with Jason Barnard about authentic content is more than a buzzword.This episode was recorded live on video May 21st 2024.
Darby Copenhaver talks with Jason Barnard about why you’re missing out on 95% of your best prospects.This episode was recorded live on video May 14th 2024.
Suzanne Tulien talks with Jason Barnard about stop marketing, for now, start branding!This episode was recorded live on video May 7th 2024.
Kendra Corman talks with Jason Barnard about how to create a buyer persona for social media.This episode was recorded live on video April 30th 2024.
Jason Khoo talks with Jason Barnard about the SEO playbook changes depending on where you are ranking.This episode was recorded live on video April 23rd 2024.
Matthew Stafford talks with Jason Barnard about revolutionizing Ecommerce: secrets to revenue optimization.This episode was recorded live on video April 16th 2024.
Aleasha Bahr talks with Jason Barnard about cringe free sales that convert.This episode was recorded live on video April 9th 2024.
Josh Muskin talks with Jason Barnard about your survival guide to the ad targeting apocalypse.This episode was recorded live on video April 2nd 2024.
Trisha Daho talks with Jason Barnard about hybrid workplaces and intentional cultures.This episode was recorded live on video March 26th 2024.
Luis D. Camejo talks with Jason Barnard about how to turn content into profit (video content and 6 levers of profitability).This episode was recorded live on video March 19th 2024.
Joe Pulizzi talks with Jason Barnard about boosting traffic & newsletter conversions with content.This episode was recorded live on video March 12th 2024.
Kevin Chemidlin talks with Jason Barnard about building effective landing pages and newsletters.This episode was recorded live on video March 5th 2024.
Larry Swanson talks with Jason Barnard about leverage omnichannel content design into digital marketing.This episode was recorded live on video February 27th 2024.
Kristi Mitchell talks with Jason Barnard about creating a strategic marketing plan in 3 simple steps.This episode was recorded live on video February 20th 2024.
Jill Lublin talks with Jason Barnard about publicity - get known everywhere with guerrilla publicity.This episode was recorded live on video February 13th 2024.
Chris Kocek talks with Jason Barnard about how to incorporate insights in your branding campaigns.This episode was recorded live on video February 6th 2024.
Isar Meitis talks with Jason Barnard about 8 essential AI-driven strategies for business growth.This episode was recorded live on video January 30th 2024.
Frederick Vallaeys talks with Jason Barnard about how generative AI is changing PPC.This episode was recorded live on video January 23rd 2024
John Ainsworth talks with Jason Barnard about revolutionizing online business revenue strategies.This episode was recorded live on video January 16th 2024
Craig Andrews talks with Jason Barnard coffee dates that close high-ticket deals.This episode was recorded live on video January 9th 2024
Dennis Yu talks with Jason Barnard about facebook’s hidden impact on SERPS.This episode was recorded live on video January 2nd 2024
Katie Brinkley talks with Jason Barnard about how to post less on social media for more business.This episode was recorded live on video December 26th 2023
Letitia Boardman talks with Jason Barnard about the power of delegating in building trust & confidence. This episode was recorded live on video December 19th 2023
Johanna White talks with Jason Barnard about leveraging your brand to magnetize your dream clients.Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. She is the founder of Design By Jo Studio and believes that if someone is the best at what they do, they deserve to look like it! Johanna knows that there are no limits to success. She proved this a few years ago when she took life by the horns and founded three companies within a year while battling a brain tumor. At a time when everyone else in her life was suggesting she quit her job and live on benefits to pay the medical bills, she chose to do the opposite and defied the odds. The result is that Johanna is now a “Branding Magician and Dreamer Extraordinaire” for top performers, elite experts and companies looking to maximize their impact.The concept of personal branding has taken center stage as an incredibly crucial element for both individuals and companies. A well-crafted personal brand not only reflects the collective personality of the company, but also serves as a beacon to attract dream clients and retain top talent.In this wonderful episode, Johanna White shares her three-step branding process to ensure your brand message and narrative accurately reflects your personality: Know Your Value, Show Your Value and Live Your Value. Johanna explains the huge importance of understanding and embracing what sets you or your company apart from the larger competition and focusing on effectively communicating that unique and groovy value through your messaging and visuals. She emphasizes the significance of consistently embodying the qualities of your brand in every action and interaction in order to build trust and a strong reputation.As always, the show ends with passing the baton… Johanna passes the virtual baton to next week’s super insightful guest, Letitia Boardman.What you’ll learn from Johanna White00:00 Johanna White and Jason Barnard01:17 What Inspired Johanna White to Shift the Focus from Technical Strategies to the “Magic of Who You Are” in Business?02:48 Johanna White’s Brand SERP03:03 Kalicube Support Group03:24 Johanna White’s Knowledge Panel05:00 The Three-Step Branding Process 05:01 Step 1: Know Your Value05:44 How Does Understanding Your Ideal Client Influence Your Brand’s Message and Visual Identity?05:51 How Can a Brand Evoke Emotion and Desire Effectively?06:01 Why is it important to find out the unique aspect of your brand that attracts clients?06:47 What is Content Mining?07:26 How to Find Balance Between Authenticity and Resonating with Audience When Building a Brand07:54 What Role Does Duality Play in Crafting an Engaging Personal Brand?08:31 Why is Personal Branding Becoming Increasingly Important in Today’s Market?08:53 How Has Changing Consumer Behavior Affected Company Brands?09:23 How Can a Strong Personal Brand Influence Customer Loyalty and Purchasing Decisions?11:04 What are the Most Important Considerations When Planning a Rebrand?11:18 How Can Brands Prepare for Future Rebranding?12:52 What Common Mistakes Do Companies Make When They Do Not Plan Their Rebranding Strategy?14:14 How Does Personal Branding Help in Magnetizing People and Companies?14:20 What is the Personal Brand Pyramid?15:41 What Impact can a Strong Personal Brand have on Attracting Dream Clients?16:18 How is the Economy Changing in Terms of Branding for Employees and Teams?17:40 How Can the Collective Personality of the Team Shape a Company’s Identity?18:20 Step 2: Show Your Value19:33 Why is it Essential for Messaging to Resonate with the Ideal Client’s Underlying Problems?20:23 How Important is it to Align the Visuals with Messaging in Branding Efforts?22:01 What Defines a High-Impact Brand that is Truly Memorable?
Sara Taher talks with Jason Barnard about SEO strategy mastery: results-driven growth.Sara Taher is an SEO consultant based in Ontario, Canada. She has been doing SEO since 2014 and has worked both on the agency side and in-house with a portfolio of many national and international clients. Sara is also an SEO speaker and author. Previously, she was the founder of a startup and completed the YC Online Startup School Bootcamp. Sara specializes in enterprise, SaaS and ecommerce SEO.Effective SEO is not just about ticking boxes on a checklist, but a strategic measure that requires careful consideration and planning. Each task within an SEO strategy needs to be assessed in terms of its potential impact, the effort required to achieve it and its priority in relation to other tasks. This means that you need to know which actions will benefit your website the most, how many resources you need to invest and in what order these tasks should be tackled to achieve optimal results.In this episode, the wonderful Sara Taher shares insights into her techniques for mastering SEO strategies. Sara emphasizes that SEO is not just a checklist, but requires thoughtful prioritization and planning. She explains this using a t-shirt sized model that indicates effort, impact and priority. Sara discusses the importance of understanding client aspirations, aligning strategies with business goals, and making SEO tactics understandable and accessible to the client. She also gives compelling examples of how to do this in practice.As always, the show ends with passing the baton… Sara passes the virtual baton to next week’s incredible guest, Chris Outlaw.What you’ll learn from Sara Taher00:00 Sara Taher and Jason Barnard01:00 Sara Taher’s Brand SERP and Knowledge Panel03:38 Why is SEO Not Just a Checklist?04:30 Why Do Businesses Need to Prioritize Their SEO Efforts?04:52 What is the Most Effective Way to Prioritize Tasks in an SEO Checklist for a Specific Client?05:11 Which System Does Sara Taher Use to Simplify Task Assessment?08:45 Why is Simplicity Important When Communicating with Clients?10:37 Which Conversions to Focus On in an SEO Strategy11:44 How to Tailor Your SEO Strategy to the Client’s Specific Goals12:30 Why is Site Hygiene Important and How Does it Fit into the Overall Strategy?13:16 Why is it Best to Start with Bottom-Of-Funnel Landing Pages When Aiming for Conversions?15:14 What are the Essential Updates Needed for Category Pages?16:56 What Does it Mean to Match SEO Tactics with Results?17:32 How to Measure the Success of More Complex Technical SEO Strategies19:23 What Strategies Does Sara Taher Use to Gain Clients’ Trust?21:34 What are the Benefits of Taking Time to Reflect on Your Work Processes?22:55 How Important is it to Listen to Clients When They Talk About Their Business?27:29 How Does SEO Help with Branded Search?28:42 Passing the Baton: Sara Taher to Chris OutlawThis episode was recorded live on video November 28th 2023
Theresa Rose talks with Jason Barnard about the energy of persuasion using show and tell.Theresa Rose is a brand and business Crystallizer, Strategic Co-Creator, and certified speaking professional who works with experts and their businesses to create unique visual brands that they can draw on a cocktail napkin. With her Crystallization Process, Theresa helps thought leaders Clarify, Amplify, and Monetize their Brilliance as efficiently — and lucratively — as possible.Crystallized Marketing is a brilliantly simple yet incredibly effective approach to branding and communication. It focuses on distilling a brand's message down to its essence and enables businesses to communicate their value proposition in a clear and engaging way. By using visual models and co-creation, companies can create memorable experiences that resonate emotionally with customers, leading to stronger brand loyalty and sales conversions.In this episode, Theresa Rose gives great insights into Crystallized Marketing and discusses how brands can define their own Brilliance to create a visual representation that convinces and engages potential customers. Theresa explains what Cocktail Napkin Clarity means and the power of simple visuals like a cocktail napkin sketch to communicate complex ideas. She also addresses the challenges of developing visual representations and the need for external support for insight and refinement.As always, the show ends with passing the baton… Theresa passes the virtual baton to next week’s delightfully lovely guest, Sara Taher.What you’ll learn from Theresa Rose00:00 Theresa Rose and Jason Barnard00:38 Theresa Rose’s Brand SERP01:35 Kalicube Support Group01:48 Theresa Rose Presents, LLC Brand SERP04:18 What Exactly is "Show and Tell"?05:30 What is the Biggest Pain Point of Businesses?06:14 How Does a Lack of Clarity Become a Pain Point for Executives and Thought Leaders?06:47 How Can Visual Models Transform the Sales Process?06:55 What is Cocktail Napkin Clarity?07:44 What is the Essence of Cocktail Napkin Clarity?09:31 How Can the Combination of Words and Images be an Effective Marketing Tool?10:54 How to Create a Visual Representation That Appeals to Clients on an Emotional Level11:52 Which Elements can Make a Visual Model More Convincing and Engaging to the Audience?13:54 What Role Does Simplicity Play in Communicating with Potential Clients?15:53 What is Crystallized Marketing?16:16 What are the Challenges in Developing a Visual Essence for a Brand?17:27 What Role Does Co-creation Play When It Comes to Effectively Crystallizing a Brand’s Message?18:11 How External Perspectives Help to Define Your Own Brand’s Brilliance21:26 How Do Customers’ Feelings Influence Their Purchasing Decisions?23:11 Four Ways People can Experience the Brilliance of a Brand23:29: First: Read23:32 Second: Listen23:36 Third: Watch27:38 Fourth: Interact23:46 Why is Consistent Communication Crucial for a Company’s Success and Monetization?24:21 Why is Consistent Communication a Major Challenge for Businesses?27:09 How Can Crystallization Help With Branded Search?28:42 Passing the Baton: Theresa Rose to Sara TaherThis episode was recorded live on video November 21st 2023
William Attaway talks with Jason Barnard about how to build an unbreakable, unshakable business.William Attaway is a mindset and leadership coach who helps high performance agency owners and their teams to navigate challenging situations and maximize their potential with Clear-Minded Focus, Calm Control, and Confidence. As business owners and entrepreneurs grow their businesses, they often feel out of control, overwhelmed and struggle to make confident, quick decisions that impact their success and that of their teams. Is there a roadmap somewhere to help you build an unbreakable business with unwavering confidence so you can have more joy and ease? How can you avoid the ditches that other business owners and entrepreneurs have fallen into? In his new book, William Attaway draws from his own personal leadership experience, as well as the experience of hundreds of leaders he has coached, and shares 12 key principles that can help leaders grow and add value to those they lead today, no matter where they are.Scaling a business requires a clear focus to effectively manage growth and ensure that all strategies are aligned with the company's goals. External perspectives can provide fresh insights that help eliminate internal biases and provide clarity. Also, a strong team that is aligned with the company's values is vital to growth, as employees are not just employees, but also the driving force in achieving the company's goals. Together, these elements form the foundation for successfully and purposefully scaling a business in a collaborative effort.In this episode, William Attaway discusses how founders can deal with losing control as their business grows. He emphasizes the importance of understanding your team, clear-minded focus and gives insightful advice on handing over tasks, the relevance of focused and balanced decision making and moving from a reaction-driven to a calmer response. The conversation also centers around Jim Collins' bus philosophy and how it relates to placing team members in a bus scenario. William illustrates the "five Cs" to consider when hiring employees: Commitment, Chemistry, Culture, Character and Competency.As always, the show ends with passing the baton… William passes the virtual baton to next week’s awesome guest, Theresa Rose.What you’ll learn from William Attaway00:00 William Attaway and Jason Barnard00:58 William Attaway’s Brand SERP03:37 Why is a Clean Digital Footprint Important?05:59 How Can Founders Deal with Losing Control as Their Business Grows?06:38 How Can Entrepreneurs Maintain Clear-Minded Focus07:15 How External Perspectives Drive Clarity and Focus in Branding and Marketing08:33 What Business Leaders Need to Focus On for Optimal Business Growth09:59 Balancing Passions and Skills: How to Determine the Best Use of Your Time?11:57 From Chaos to Calm Control: How to Achieve a 'Mind Like Water' in Business?14:37 Why Abdicating Leadership in Your Business is Always a Bad idea?16:37 How Can an Outside, Unbiased Perspective Support Company's Success?18:21 Clear Focus and Delegation to Move Towards Organisational Goals22:35 Five C’s to Have the Right People in Your Team23:20 First C: Commitment23:28 Second C: Chemistry23:44 Third C: Culture23:58 Fourth C: Character24:26 Fifth C: Competency24:58 Understanding Individual Disposition to Influence Task Allocation and Team Success26:50 Is Leadership Development Equally Applicable to Managers and Team Members?27:23 How to Determine If Someone Isn't a Good Fit for Your Team28:12 Do Regular Check-Ins Improve Team Productivity, Performance and Effectiveness?30:27 How Does Clear-Minded Focus Impact Your Decision-Making Confidence?31:25 How Does Branded Search Help Build an Unbreakable, Unshakable Business?32:19 Passing the Baton: William Attaway to Theresa RoseThis episode was recorded live on video November 14th 2023
Abby Wood talks with Jason Barnard about how to create authentic content that's unique to your brand.Abby Wood is the founder of The Content Lab (a white-labeled content agency) and Content Goodies (a provider of white-labeled content templates for agencies). She is also the co-founder of Ireland Website Design (a full-service eCommerce agency) and LearnRight (a white-labeled LMS solution). Abby has worked as a content strategist and copywriter for over 12 years. Originally from Cambridge, England, she now lives in Ireland with her partner Nick and their border collie Bosco.The uniqueness of a brand sets it apart from its competitors and helps to create an unmistakable and groovy identity and leave a lasting impression on customers. Authenticity, on the other hand, fosters trust and emotional connection with the audience and ensures long-term loyalty and sustainable growth. By demonstrating what makes a brand incredibly original and authentic, companies can attract the right audience, stand out in search results and build a strong, memorable presence in the digital landscape.In this episode, the delightful Abby Wood discusses the importance of creating unique and authentic content for your brand. Abby explains how to define what sets your brand apart, the role reviews and testimonials play in identifying unique selling points, and the pitfalls of copying your competitors. She emphasizes the importance of standing out and showcasing the heart and soul of your brand to build successful relationships with clients.As always, the show ends with passing the baton… Abby passes the virtual baton to next week’s wonderfully amazing guest, William Attaway.What you’ll learn from Abby Wood00:00 Abby Wood and Jason Barnard01:42 The Content Lab’s Brand SERP02:35 Abby Wood’s Brand SERP03:30 Kalicube Support Group04:42 How to Identify and Define the Unique Aspects of a Brand?06:29 How Do You Choose the Most Unique Aspect of Your Brand?06:56 How Analyzing the Focus of Competitors Influences the Choice of Unique Selling Propositions07:11 Why Should You Avoid Copying Your Competitors?07:37 What are the Risks of Not Differentiating Yourself from the Competition?09:20 What Strategies Can You Use to Bring Authenticity to Your Brand Messaging?11:52 How Can You Remain Authentic while also Catering to What Your Audience Wants?14:06 When Should Companies Consider Specializing Instead of Expanding Their Service Offerings?15:04 What Strategies can Businesses Use to Maintain a Balance Between Personal Branding and Company Growth?16:36 What Makes a Brand's Content Strategy Truly Effective?18:37 Why Should Competitive Research be Part of Developing a Content Strategy?20:18 What are the Benefits of Using AI or Outsourcing in Content Creation?20:50 Why is it Important to Conduct an Annual Audit of Your Website Content?21:59 What is the Ideal Content that Contributes to Authenticity and Uniqueness Online?26:21 How Does Authentic and Unique Content Help with Branded Search? 27:36 Passing the Baton: Abby Wood to William AttawayThis episode was recorded live on video November 7th 2023
Deanna Shimota talks with Jason Barnard about building a B2B demand generation engine for high growth.Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything there is to know about B2B marketing and demand generation. Deanna is up to date on every tech trend and social media modulation. She is always on the cutting edge of marketing innovation. Deanna remains built on a solid foundation of marketing principles. She has used her skills and expertise to catapult several technology companies into growth mode. Now she leads GrowthMode Marketing with the goal of helping other companies follow the same path of success.In the dynamic landscape of B2B marketing, it is crucial to master the art of demand generation. This strategy goes beyond simply acquiring leads. It's about nurturing a deep-rooted interest in your brand's offerings over time and increasing awareness. At the heart of this method is the creation of an ideal customer profile — a guiding ray that helps you chart a course through the ocean of potential clients.This episode of Kalicube Tuesdays with Deanna Shimota explores the importance of niching down. The discussion also covers the pitfalls of overspending on digital advertising, the benefits of building a strong digital footprint and utilizing third party channels to increase awareness. Deanna also emphasizes the importance of speaking in the language of your target audience and having a hyper-focused ideal customer. The conversation continues with the complexities of the B2B sales funnel, the difference between an ideal customer profile and a buyer persona, and the secrets to a successful sale. The episode concludes with insights into lead generation strategies versus demand generation, the importance of true differentiators and the role of positioning and effective storytelling to stand out from the competition.As always, the show ends with passing the baton… Deanna passes the virtual baton to next week’s super groovy guest, Abby Wood.What you’ll learn from Deanna Shimota00:00 Deanna Shimota and Jason Barnard00:57 Deanna Shimota’s Brand SERP01:56 GrowthMode Marketing’s Brand SERP03:44 What is High Growth?04:48 What is the Difference Between Short-Term and Long-Term Growth in Marketing?06:48 Lead Generation Vs Demand Generation08:04 How Demand Generation Help Prospects Become More Proactive in the Buying Process09:12 Why Does a Company’s Digital Footprint Have to be as Effective as its Best Salesperson?09:47 What Strategies Can Business Use to Influence a Prospect’s Decision-Making Process at an Early Stage?10:38 How to Determine if Investing in Google Ads for Money Keywords is Really Beneficial for ROI11:12 What is the Difference Between a High Quantity and a High Quality Leads in Digital Campaigns? 15:12 How to Build a Demand Generation Engine15:22 What is the Difference Between an Ideal Customer Profile and a Buyer Persona?16:35 What Strategies Can You Use to Build a Demand Generation Engine?18:33 How Can a Company Overcome the Fear of Niching Down?19:38 What Steps Should be Taken to Identify the Most Profitable Customer Profile?22:09 How are Distinct Marketing Strategies Maintained for Clients Who are Direct Competitors?25:05 How Does Branded Search Help with B2B? Demand Generation?28:22 Passing the Baton: Deanna Shimota to Abby WoodThis episode was recorded live on video October 31st 2023
Craig Rodney talks with Jason Barnard about how to escape survival mode in your agency.Craig Rodney is a marketing agency coach with a penchant for profit and exit coaching. In 2002, at the tender age of 26, Craig founded a technology-focused PR agency that grew into Cerebra, Africa’s largest social media marketing agency. in 2013, Craig and his business partner sold Cerebra to WPP, and at the end of 2016, Craig exited. After a year of mental and emotional recovery, Craig was drawn back into the agency world when he was approached by a small agency asking for his help. Since then, Craig has assisted more than 100 agencies around the world, many with their own exits. In 2022, Craig launched his Agency to Exit coaching program to complement his private agency coaching. The 10-week program aims to help agency owners create immense value for their business before their exit and makes agency owners want to keep their business.Agencies in survival mode face the challenge of balancing the urgency to generate revenue with the need to value their time appropriately. Undercharging services is a common trap that can hinder growth, as it can lead to undervaluing the agency's expertise and capabilities. To break out of this vicious cycle, it is necessary to delegate strategically and set prices that reflect true value. These are crucial steps to winning clients at a corporate level and achieving long-term success.In this episode, Craig Rodney discusses strategies for escaping survival mode in an agency. Craig takes an in-depth look at the importance of prioritizing tasks based on their criticality and whether they are essential for the agency owner to perform. He shares his approach to managing responsibilities using a "cascading waterfall analogy". The episode also discusses the concept of being "high functioning lazy", and how delegating tasks and valuing time over money can be of great benefit to an organization.As always, the show ends with passing the baton… Craig passes the virtual baton to next week’s wonderful guest, Deanna Shimota.What you’ll learn from Craig Rodney00:00 Craig Rodney and Jason Barnard01:37 Craig Rodney’s Brand SERP03:27 Kalicube Knowledge Panel and Brand SERP Support Group03:39 Craig Rodney’s Knowledge Panel04:05 Why is it Important to Maintain a Consistent User Name for All Platforms?05:33 What Exactly Does “Survival Mode” Mean in the Context of Running an Agency?06:20 What Does “High Functioning Lazy” Mean?07:39 How Can Business Owners Become More Proactive of Their Time?08:14 Why Do Agencies Value Time Highly When Starting with No Capital?09:09 What Causes Agency Owners to Initially Devalue Their Time?10:13 Why is Undercharging Considered a Big Mistake in Business?10:56 Why is it Challenging for Businesses to Break Free from Survival Mode?12:39 How Can Valuing Time Over Money Affect the Growth of a Business?14:01 Hiring a Junior Employee VS Hiring a Senior Employee16:07 How Can Focusing Exclusively on Revenue Generation Affect an Agency’s Success?18:13 What Distinguishes Being Responsible for Something from Being Your Personal Job?19:40 What Influence Does Hiring Growth-Oriented Individuals Have on Winning Enterprise-Level Clients?20:36 What is the Cascading Waterfall Method of Delegation?21:51 What Challenges Can Arise When Delegating Tasks and How Can They be Overcome?27:19 How Do You Initially Secure the Necessary Funds to Hire a Team?28:12 Why is it Important to Set Prices That Reflect Your Value and Competence?29:15 How Does the Pricing Strategy Influence How a Client Perceives the Value of an Agency?31:19 How Can a Branded Search Strategy Help an Agency Escape Survival Mode?33:05 Passing the Baton: Craig Rodney to Deanna ShimotaThis episode was recorded live on video October 24th 2023
Katrina McKinnon talks with Jason Barnard about how to leverage AI in eCommerce content.Katrina McKinnon is the founder ofCopySmiths.com and specializes in providing blog writing services tailored for eCommerce stores. She is one of the 50 founding members of eCommerceFuel.com and has made significant contributions to the community as a speaker at three conferences and as a Community Greeter. During her ten years as an outsourcing and content expert, Katrina has played a critical role in supporting a community of over 1,000 members. She has also demonstrated her expertise through guest appearances on popular podcasts such as eCommerce Fuel, Practical eCommerce and eComCrew. Katrina has created over 3,000 training screencasts and reviews aimed at writers and the eCommerce community. She is expanding her influence as the administrator of an African Writers Group that has over 35,000 members.The transformative role of AI in eCommerce content creation has had a huge impact on the quality of content and production. Writers are creating even more targeted and personalized written content for specific audiences. And AI has incredibly scaled and optimized content creation workflows with writers’ creativity, unique voice and knowledge of refining AI-generated content.In this episode, Katrina McKinnon discusses the significant shift in content production dynamics due to a change from a 60-person team to a more efficient 10-person team. She emphasizes the importance for authors to maintain their unique voice amidst advancing AI technologies and addresses challenges faced by non-native English speakers when using current AI text-checking tools. The conversation also covers strategies for creating compelling introductions, understanding customer identity for relevant branded search content, and recognizing how detailed content contributes to brand recognition in search results.As always, the show ends with passing the baton… Katrina passes the virtual baton to next week’s groovy guest, Craig Rodney.What you’ll learn from Katrina McKinnon00:00 Katrina Mckinnon and Jason Barnard01:08 Katrina McKinnon’s Search Generative Experience Result01:55CopySmiths.com’s Search Generative Experience Result02:39 How Maintaining a Consistent Brand Profile Improves Branded Search Strategy05:55 The Future of Personal Branding and Online Interaction06:56 What is Kalibot and How Can it Sing the Answers to Your Questions?08:07 How Does the Change from a Team of 60 to a Team of 10 Affect the Production of Content?08:51 How AI Improves the Quality of Content Creation09:20 How Does AI Help Writers Learn About Complex Products Quickly?09:42 How AI Facilitates a Writer’s Understanding and Analysis of Product Differences for Targeted Audiences11:23 How Does AI Assist in Crafting Customized Buyer’s Guides for a Specific Niche Audience?12:17 What Role Does Human Supervision Play in the Refinement of Ai-Generated Content?12:26 How Do Unique Voices and Point of Views Gain Increased Value in Google Search Results?12:42 Why is it Important for Authors to Maintain Their Unique Voice in the Face of Advancing AI Technologies?13:20 What Challenges Do Non-native English Speakers Face When Using Current AI Text-Checking Tools?16:37 How Important is a Compelling Introduction to Written Content?18:25 What is a Brand SERP from a Beginner’s Perspective?20:04 How can Brands Find a Balance Between Complexity and Clarity in Their Content?20:52 How can Understanding the Customer’s Identity and Needs Improve the Relevance of Content for Branded Search and Knowledge Panels?21:40 Why has the Baseline for SEO Content Shifted in Recent Years?22:39 How Detailed Content Contributes to Brand Recognition in Search Results?24:05 Why is Data Becoming Increasingly Valuable in the Digital Landscape?25:59 How Does Human Creativity Contribute to Generating New Knowledge Compared to AI?...
Mariana Franco talks with Jason Barnard about coping with marketing.Mariana Franco is an SEO expert and strategist with 12 years of experience in the digital world. For the past five years, she has focused exclusively on SEO. Mariana's journey began as a content writer, but her in-depth knowledge allowed her to quickly rise to Head of SEO. In this role, she oversaw a multilingual website with thousands of pages in 12 languages and managed content writers from five different countries. Her career progression continued upwards when she took on the position of Marketing Coordinator, but she eventually experienced burnout. Mariana emphasizes the importance of regularly reviewing your career path to make sure it aligns with your personal goals and passions. When she thought about it, she realized that while she loved her job, she did not love her work environment. Coincidentally, she already had several clients waiting for her services, so she was able to quit her job and start her own business.Successful marketing requires the marketing department as a whole to work with marketing teams and other departments to develop strategies and maximize impact. This cohesion is essential to deliver a consistent brand message across different channels, be it SEO, PPC or social media, and to create an environment where creativity thrives better than the competition. Building such a network of teams enables a unified approach to branding and marketing.In this episode, the delightfully insightful Mariana Franco discusses various aspects of coping with marketing. Mariana emphasizes the value of teamwork and collaboration within marketing departments and between different teams. She gives delightful suggestions on the structure of meetings in marketing departments and the need for a more productive and creative approach. The conversation also covers how teams align their efforts with the larger goals of the organization, as well as the challenges of setting KPIs for different marketing teams and strategies.As always, the show ends with passing the baton… Mariana passes the virtual baton to next week’s incredibly fantastic guest, Katrina McKinnon.What you’ll learn from Mariana Franco00:00 Mariana Franco and Jason Barnard01:16 Mariana Franco’s Brand SERP03:03 Rebranding: Jason Barnard, Jason M. Barnard and Jason Martin Barnard03:18 Rebranding Olga Zarzeczna to Olga Zarr04:06 How to Choose the Best Domain Name for You05:54 Which Marketing Teams Need to Communicate with Each Other?07:33 What is the Foundation for Effective Communication Between Marketing Teams?07:58 How Can Teams Align Their Efforts with the Larger Goals of the Organization?09:00 Who is the Best Person to Lead the Entire Marketing Team Meeting?11:35 What is the Significance of a Marketing-Only Discussion Among Marketing Teams?11:50 How Do Non-marketing Executives Impact Creative Discussions in Meetings?13:28 Creativity and ROI13:56 What are the Challenges in Setting KPIs for Various Marketing Teams?16:23 How Can Content Teams Justify Their Effort When it Does Not Easily Align with Standard KPIs?16:49 How Important is it to Have a Good Content Writer at Different Points of the User Journey?18:03 How Do Podcasts and Social Media Impact Client Awareness and Engagement With Kalicube?19:00 What is the Significance of Teamwork in Achieving Final Results in a Marketing Strategy?20:50 How Do You Address Envy and Jealousy Among Teams?21:58 What are the Three Steps to Coping with Marketing?22:25 Step 1: Coping within the Marketing Department22:41 Step 2: Coping Between Marketing Department and Other Departments23:06 Step 3: Coping with the CEO25:41 How Do Delegation and Autonomous Working Improve Team Performance?27:43 Trust and Belief28:05 How Can Better Communication Between Marketing Teams Help with Branded Search?29:18 Passing the Baton: Mariana Franco to Katrina M...
Philip VanDusen talks with Jason Barnard about build a powerful personal brand with content.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, design and marketing agency based in New Jersey, USA. Philip VanDusen has more than 25 years of experience in strategic branding and graphic design and has worked for some of the most successful global companies and branding agencies in the world. He offers his clients, followers and audiences a unique blend of expertise gained from leading brand-building initiatives from both the client and agency perspective.The importance of content marketing lies in its ability to create a groovily genuine connection with the target audience, fostering trust and credibility over time. By continually providing valuable content, you can position yourself as an authority in the industry and attract like-minded individuals and potential clients. Unlike traditional advertising, content marketing is a long-term strategy. It builds a lasting library of resources that continues to work for the personal brand and has a significant impact on visibility and influence.In this episode, branding expert Philip VanDusen shares his journey to building a personal brand through content creation. He gives fantastic insights and ideas on how videos can attract clients directly from the platform and help build credibility and expertise. Philip emphasizes the importance of personal style branding and consistency in building a recognizable image. He also discusses the power of video content and the value of guest appearances on other podcasts. In addition, Philip shares his insights on content marketing, the importance of feedback and the concept of being of service to the community.As always, the show ends with passing the baton... Philip passes the virtual baton to next week’s insightful guest, Mariana Franco.What you’ll learn from Philip VanDusen00:00 Philip VanDusen and Jason Barnard00:58 What is Philip VanDusen’s Personal Branding?02:02 What is Personal Style Branding?02:27 Why is Color an Essential Element of Personal Branding?06:07 Why is it Not Advisable to Make Drastic Changes to Visual Branding?06:48 The Evolution of the Coca-Cola and Pepsi Logos Over the Last Century?07:19 What are CPG Brands?07:26 How Has the Google Logo Evolved Over Time?07:38 How Can Hindsight Influence Our Perception of Past Visual Branding Styles and Decisions?08:17 Philip VanDusen’s Brand SERP09:24 How Difficult is it to Get Google to Understand Capitalization in the Middle of a Brand Name?09:54 Why Does Google Misrepresent Your Brand?10:47 What Do Semantic Triples Mean?11:40 Jason Barnard’s Knowledge Panel Cards12:29 Philip VanDusen’s Journey to Brand Consultancy16:15 How Important is Consistency in Content Creation?16:28 Content Creation Strategy18:06 Four Key Elements to Building a Personal Brand18:19 First Element: Brand Strategy19:00 Second Element: Building Your Real Estate, Where You Show Up19:33 Third Element: Creating Content19:16 Fourth Element: Engagement21:03 What are the Benefits of Reading and Responding to Comments on YouTube?21:53 What Does Community Building in Social Media Mean?24:03 How to Build a Close Community Around Your Personal Brand24:50 What is Subliminal Reciprocity?25:34 How Long Does it Take to See Results from Content Marketing?25:36 Content Marketing is Attraction Marketing26:42 What is the Difference Between Content Marketing and Advertising or Promotion?27:28 What Types of Content are Most Helpful for a Brand SERP?32:15 Passing the Baton: Philip VanDusen to Mariana FrancoThis episode was recorded live on video October 3rd 2023
Nitin Manchanda talks with Jason Barnard about cracking the code: secrets to enterprise SEO success.Nitin Manchanda started his professional journey in 2012 as a software engineer. Some successful SEO experiments made him delve deeper into it and he fell in love with this crazy topic. Since then, he has been trying to connect the dots between UX and SEO by constantly experimenting with different products. Scalability, automation, technical SEO, international SEO, crawl budget optimization, website speed etc. are some of the keywords” that bring a smile on Nitin’s face, you can also add cricket and travel to the list. Nitin has helped brands like trivago and Flipkart increase their organic visibility. He currently works as the Global Head of SEO at Omio, a Berlin-based travel company. He has consulted brands from all over the world to improve the UX and organic visibility of their brands. He is also working on his own blog to bridge the gap between developers, product managers, marketing and management when it comes to SEO issues, which seems to be the biggest pain point in Enterprise SEO.Enterprise SEO involves tackling massive scale and complexity, with problems compounded by the sheer volume of content and technical difficulties. Aside from the typical SEO issues, governance, delays in decision making and resource allocation present significant hurdles. Balancing the need for thorough impact analysis with the efficient use of resources is definitely critical.In this episode, Nitin Manchanda talks about the secret sauce for enterprise SEO success. Nitin emphasizes the importance of focusing on incredibly meaningful traffic, creating a frictionless user experience and prioritizing branded search. Nitin provides valuable insight into issues of scalability, personal branding and the impact of content creation. He also gives advice on navigating enterprise SEO conversations for businesses and groovy tips for testing and experimentation.As always, the show ends with passing the baton… Nitin passes the virtual baton to next week’s super awesome guest, Philip VanDusen.What you’ll learn from Nitin Manchanda00:00 Nitin Manchanda and Jason Barnard01:13 Botpresso’s Search Generative AI Result02:16 Nitin Manchanda’s Brand SERP02:29 Kalicube Support Group02:45 Who is Nitin Manchanda?: Google AI Vs Bing AI Result04:24 How Does Enterprise SEO Differ from Standard SEO Practices?05:06 How to Differentiate the Concept of Enterprise SEO Based on the Size of the Website and Not the Company05:31 How Does the Number of Pages on a Website Affect the Challenges and Solutions in Enterprise SEO?06:01 How Many Landing Pages Qualify a Website for Enterprise SEO?07:07 How Important is Personal Branding in Attracting Clients for SEO Consulting?11:04 What Core Challenges Arise When Acquiring Clients with Massive Websites?13:12 How Has the SEO Industry Evolved Towards a More Marketing-Oriented Mindset?13:34 How Does the Concept of Unique Value Propositions Intersect with SEO Strategies?13:50 How Do You Prioritize User Experience to Retain Visitors, Not Just Drive Traffic to the Site?14:48 How Can You Convince Clients to Reduce Their Page Count, Especially When the Common Belief “More is Better”?16:31 Nitin Manchanda’s Recommendations for Enterprise SEO Tools17:54 How Versatile are the Segmentation Options in Tools Like Oncrawl?18:07 What Different Data Sources can be Used for Segmentation?18:57 How to Create Automated, Scalable Solutions for Handling Issues with New Pages without Manual Intervention20:05 How to Manage Content at Scale, Especially if the Number of Landing Pages is to Increase Significantly22:48 How Can You Manage Large-Scale Content Translation?24:53 Which Tools Track the Performance of Content in Multiple Languages?26:25 How Do Decision-Making and Governance Influence the Timing and Resource Utilization of Enterprise SEO Proje...
Leanna DeBellevue talks with Jason Barnard about the importance of creating a marketing pie.Leanna DeBellevue is an international speaker, owner of a global marketing agency, social media strategist and co-author of the international Amazon bestseller Light At The End Of The Funnel, a practical guide for entrepreneurs ready to take the leap to success. As owner of DeBellevue Global Marketing Agency, she has helped clients from over 19 countries generate millions of dollars in sales by using social media to connect with and engage their target markets. The companies she has worked with range from global conglomerates to real estate moguls to individual entrepreneurs looking to reach new, untapped markets. The company is in its 13th year of operation and has proven that it can withstand the ups and downs that digital marketing companies face. Leanna has spoken to thousands of entrepreneurs, business leaders and decision makers from over 13 countries on topics ranging from overcoming success blockers to implementing social media strategies and hacks for business growth. She has written for HuffPost and has been a guest speaker on the Iheartradio, Real Estate and Health Coach Academy podcasts, to name a few. She is also a 2020-2021 Council Member at Forbes Magazine. She was recently named to Who’s Who in America for 2023 by the Marquis Publication Board. The concept of the Marketing Pie represents the need to spread marketing efforts across multiple channels, such as SEO, social media, email marketing and PR, to avoid relying on a single channel. By nurturing and maintaining all the pieces of the Marketing Pie, businesses can achieve stability, increase brand awareness and increase the likelihood of branded search. This strategic approach allows companies to stay at the top of the list and increase their visibility and credibility in the online space.In this episode, Leanna DeBellevue discusses the tremendous importance of creating a marketing pie. Leanna emphasizes the need to diversify marketing efforts and the potential risks if a business becomes too reliant on one platform. Leanna explains that a Marketing Pie consists of splitting marketing into different elements to ensure a consistent and resilient brand. She recommends having about six to eight different components in the marketing pie, depending on resources and industry. The discussion also covers the different strategies for the various social media platforms, the importance of reviews in the Marketing Pie, the significance of your target audience and the integration of AI as an essential support to current marketing strategiesAs always, the show ends with passing the baton… Leanna passes the virtual baton to next week’s awesome guest, Nitin Manchanda.What you’ll learn from Leanna DeBellevue 00:00 Leanna DeBellevue and Jason Barnard01:02 Leanna DeBellevue’s Brand SERP on Bing02:34 Kalicube Support Group02:45 DeBellevue Global Marketing Search Generative Experience Results04:32 How the Concept of the “Marketing Pie” Helps in Understanding Marketing Strategies05:15 What are the Potential Risks if a Business Depends Too Much on One Platform?05:49 How Important is a Diversified Marketing Strategy?06:35 What Factors Determine the Suitability of a Strategy in a Particular Industry or for a Particular Company?07:21 Is Every Social Media Platform a Slice or a Whole Marketing Pie?08:35 What Distinguishes YouTube from Traditional Social Media Platforms such as Facebook and Twitter?09:10 Why is SEO Important for Businesses, Even Those that Excel in Their Field?10:33 How Do Sudden Changes in the Market Affect Companies’ Advertising Strategies?10:56 How Do a Well-Established Website and Positive Reviews Contribute to the Success of Advertising Efforts?11:40 How Do Reviews Fit Into the Marketing Pie?12:51 How Does a Company Turn Reviews Into an Independent Piece of the Marketing Pie?
David McBee talks with Jason Barnard about turn negative reviews into positive opportunities.David McBee is the executive producer and host of Simpli.fi TV, an online web series and podcast where leaders in the marketing and advertising industry share their insights, perspectives and unique stories. David also hosts the Simpli.fi Webinar Series, which provides industry news, technology launches and training on all topics related to programmatic advertising, targeted advertising and connected TV. David is available for training and education both virtually and in person. Topics include most elements related to internet marketing. Prior to joining Simpli.fi, David worked in SEO, social media, web design and yellow pages. In 2008, he was given the honour of being one of Google’s first certified AdWords trainers. He is the author of the children’s book series DJ’s Off-Road Adventures, available on Amazon. He is passionate about reading, self-improvement, health, the outdoors and his family.Reviews play an incredibly important role in shaping a business's reputation and influencing consumer decisions. Reviews provide valuable insights into customers' experiences and serve as a trust-building tool for potential clients. Positive reviews increase credibility and attract a wider audience, while negative feedback highlights areas for improvement and demonstrates a business's commitment to customer satisfaction.In this episode of Kalicube Tuesdays, David McBee discusses awesome tips on the art of responding effectively to negative reviews. David stresses the importance of not responding immediately to negative feedback, thanking the reviewer and apologizing for any mistakes, and taking responsibility. David highlights that you should not get defensive when responding to negative reviews, as these responses are not just for the reviewer, but also for potential future clients. And along with Jason Barnard, they also explore the challenge of asking open-ended questions, especially when it comes to customer service and conducting interviews with agencies.As always, the show ends with passing the baton… David passes the virtual baton to next week’s lovely guest, Leanna DeBellevue.What you’ll learn from David McBee00:00 David McBee and Jason Barnard01:25 David McBee’s Brand SERP 01:57 Kalicube Support Group02:20 David McBee and David H. McBee04:08 How to Turn a Negative Review into Positive Review04:50 What Percentage of SMBs' Negative Reviews Are Often Unfair or Dishonest?07:30 How Do Personal Situations Affect Negative Business Reviews?07:42 What Does David McBee Think About Asking for Reviews?07:55 What is Review Gating? 10:43 What is the Significance of Waiting Before Responding to a Negative Review?11:08 Why is it Important to Thank the Reviewer When Dealing with Negative Reviews?11:25 Why is it Essential to Apologize, Even if the Company is Not at Fault?12:30 To Whom are You Addressing Your Response to a Negative Review?14:13 How a Positive Solution to an Issue Contributes to a Favorable Review for a Business15:06 What is the Value of Customer Reviews Compared to Self-promotion on a Business's Own Website15:27 What Percentage of Consumers Believe a Business Needs at least Four Stars to be Considered? 16:39 How Does the Age of a Review Affect Its Value?17:01 What is the Recommended Approach for Dealing with Older Reviews?18:13 Tracking Searches such as Brand Name Reviews18:37 What Kind of Questions are Effective in Eliciting Specific Details about a Positive Experience?23:40 Example of How a Business Responded to a Negative Review26:35 Leveraging AI to Help Write Witty Review Responses27:45 How Do Reviews Help with Branded Search?28:53 Passing the Baton: David McBee to Leanna DeBellevueThis episode was recorded live on video September 12th 2023
Alex Sanfilippo talks with Jason Barnard about the future of podcasting.Alex Sanfilippo is an entrepreneur, the CEO and founder of PodPros, a software company specifically focused on the podcasting industry. He is also the host of the highly rated podcast Podcasting Made Simple and a leading educator in the field of podcasting.Starting a podcast out of pure interest or curiosity can be an entertaining hobby. And the amazing thing about this process is that with a little strategic skill and some keen insights, your hobby can turn into a powerful marketing tool without losing its authentic appeal.In this episode, Alex Sanfilippo discusses incredible insights into the future of podcasting. Alex reveals how podcasting as a hobby can become an unconventional business tool. Alex also points out that the leads that come in via podcasts are usually well qualified because your listeners already know, like and trust you when they reach out. He gives some useful tips on how to free podcasters from the idea that they might run out of topics, and how to find a balance between evergreen content and timely topics for long term value.As always, the show ends with passing the baton… Alex passes the virtual baton to next week’s wonderful brilliant guest, David McBee.What you’ll learn from Alex Sanfilippo00:00 Alex Sanfilippo and Jason Barnard01:38 Why Confidence is Important in Podcasting02:06 Alex Sanfilippo’s Brand SERP06:00 Podcasting VS Social Media07:13 How Can Podcasting Serve as an Unconventional Business Tool?08:42 Balancing Evergreen Content VS Timely Topics for Long-Term Value10:22 Why Your Past Podcast Episodes Shape Your Credibility for the Future10:59 How Podcasting Forge Connections Beyond Expectations11:47 How Does Podcasting Impact the Credibility of Podcast Guests?13:16 Is Quantity Over Quality the Key in Podcasting Success?14:44 How is Podcasting Evolving from a Hobby to a Marketing Tool?16:59 How Does Genuine Passion and the Desire to Share and Learn Contribute to a Successful Podcasting Journey?18:25 What Metrics Define Success in Podcast Monetization?19:00 What Challenges and Limitations Do Podcasters Face in Making Significant Income from Advertisements?19:40 How Does Sponsorship Affect the Listenership and General Engagement of a Podcast?20:00 Why is Promoting Your Own Product/Service a Better Way to Monetise Podcasts than Advertising or Sponsorship?20:47 How Can a Podcaster Seamlessly Integrate Advertising for Their Services Without Sounding Too Promotional?21:45 What is the Difference Between a Genuinely Curious Podcast Host and One Who Over-promotes Their Offering Throughout the Episode?22:47 How Can Maintaining Genuine Curiosity Help Improve a Podcast Over Time?23:50 Why are Leads from Podcasts Highly Qualified Compared to Other Marketing Channels?24:35 What Alternatives Exist for Business Owners Who See Podcasting's Value but Prefer Not to Host It Personally?26:07 What are the Reasons Why Podcast Host Believe They Will Run Out of Topics?26:36 How Can Tools Like Related Search Suggestions and Keywords Expand a Podcast's Content Repertoire?27:00 Why is it Important to Revisit Trending Podcast Topics Instead of Treating Them as One and Done?28:11 How Can a Podcast Create a Quick Return on Investment for a Business Owner?30:19 How Can Podcasting Help with Branded Search?31:36 Passing the Baton: Alex Sanfilippo to David McBeeThis episode was recorded live on video September 5th 2023
Callum Scott talks with Jason Barnard about understanding and recovering from Google traffic drops.Callum Scott specializes in conducting data-driven and qualitative SEO analysis, focusing primarily on traffic drop analysis, technical SEO and content quality. Callum is expert on Google’s Knowledge Graph and Google’s use of Entity Understanding for information retrieval and the entire search ecosystem. With over 5 years of experience in complex SEO environments, Callum has conducted nearly 100 technical and content-focused SEO audits, helped many websites achieve consistent growth and integrated well with an organisation’s existing team and framework.Imagine you're navigating through a busy city and suddenly your GPS goes off. That's the same kind of confusion and vexation you feel when Google traffic drops affect your website. It's unsettling, irritating, and can definitely impact your profits. But once you understand why it happens and how to recover from it, you'll be back on track in no time. This essential knowledge not only protects your website's performance, but also gives you the ability to navigate the ever-changing world of search engine optimization.In this incredibly awesome episode, Callum (Callie) Scott reveals great nuggets and some real-life examples about traffic drops, their causes and how a website can recover from them. There are also three categories of traffic drops due to core updates - Broad Site Quality Reassessments, Searcher Intent Shift and Relevance, which Callum insightfully explains and suggests alternative strategies to help websites with ranking issues. Callum also highlights how to deal with Google's changing understanding of intent and the shift in SERPs.As always, the show ends with passing the baton… Callum passes the virtual baton to next week’s super groovy guest, Alex Sanfilippo.What you’ll learn from Callum Scott00:00 Callum Scott and Jason Barnard01:08 Callum Scott’s Generative AI Result on Google01:30 Kalicube Support Group01:38 Blue Orchid Digital Ltd Brand SERP03:22 When Did Google Start Relying More on Quality Signals Than on Pagerank or Word Count?04:51 How Has AI Affected Google's Categorization of Website Quality?05:53 What Significant Algorithm Changes Did Google Make in 2017?06:26 How Did the Shift Towards Machine Learning Unfold Within the Google Search Team Between 2014 and 2017?07:34 Understanding the Role of Features in Machine Learning for E-E-A-T08:25 How Does Google's Confidence in Displaying a Knowledge Panel Affect Users' Trust in Their Search Results?09:51 What are Some Examples of Traffic Drops, Causes and Recoveries?10:55 Three Categories of Traffic Drops Due to Core Updates11:04 First Category: Broad Site Quality Reassessments12:16 How Does the Persistence of Low-quality Content Affect Google's Focus and Resource Allocation for a Website?12:48 Second Category: Searcher Intent Shift14:29 How Feasible is it for a Single Website to be Ranked for Both Informational and Transactional Intents?16:01 How to Deal with the Change in Google's Understanding of Intent and the Shift in SERPs18:12 Third Category: Relevance19:30 What is the Best Alternative Strategy for Websites with Ranking Issues?21:25 What are the Challenges of Convincing Clients to Address Traffic Drops by Individually Prioritizing Pages and Queries?23:18 Traffic Drop Following a Core Update: Wait or Act Immediately24:28 How to Convince Clients Not to Panic When Traffic Drops?27:36 How Can Branded Search Help to Mitigate a Traffic Drop29:35 Padding the Baton: Callum (Callie) Scott to Alex SanfilippoThis episode was recorded live on video August 29th 2023
Beatrice Gamba talks with Jason Barnard about smashing SEO strategies in the era of AI.Beatrice Gamba is Head of Agency and SEO Strategist at WordLift. Born and raised in Rome, Beatrice joined the WordLift team in Rome in 2016, first as Project Manager for its side- company InsideOut10, then as Digital Project Manager and now as Head of Agency. She has more than eight years of experience in tech and digital companies. After graduating in Economics, she moved to Berlin where she worked for Zalando and dealt with clients from all over Europe, always ensuring a high-quality service. Beatrice strives every day to create value with innovative, AI-driven digital strategies and to ensure that she achieves the best results with detail-oriented management and the most effective resources.Companies are increasingly using AI models to improve their SEO strategies, which is seen as the next big thing in SEO. AI is helping organisations tailor their content to how users search online. Using powerful AI tools, they can understand what users are really searching for and analyse this data to make SEO ever more effective. This means a significant shift from focusing on keywords to understanding user intent.In this brilliant episode, Beatrice Gamba shares her groovy expertise on AI-SEO. She highlights the importance of the internal Knowledge Graph, the shift from keywords to user intent in SEO strategies and the use of conversational question and answer formats for content. Beatrice also explores the use of AI to improve SEO and competition with Generative AI, optimizing for the new SERPs on Google and Bing and the significance of Knowledge Graphs and Structured Data to improve Brand Search results.As always, the show ends with passing the baton… Beatrice passes the virtual baton to next week’s incredible guest, Callum (Callie) Scott.What you’ll learn from Beatrice Gamba00:00 Beatrice Gamba and Jason Barnard01:10 Beatrice Gamba's Brand SERP02:58 How Can SEOs Navigate the Evolution to AI-Optimized Content for Increased Online Visibility?04:28 How to Optimise Your Content for the New Google and Bing Conversational Search Experience07:00 What is an Internal Knowledge Graph?09:34 What are the Three Sections of the SERP? 09:47 Why is Mastering Knowledge and Recommendations Key for a Successful Generative Experience on SERPs?10:29 How Can AI, User Intent, and Structured Content Revolutionize SEO Strategies?12:14 Can the Use of ChatGPT for FAQ Content Pass Google's Quality Assessment?13:27 How Can Structured Data and External Links Enhance Your Online Authority and Expertise? 14:46 Which AI Tools Can Support Your SEO Strategy in the Evolving Digital Landscape?16:41 How Can AI Improve Your Link Building Strategies?18:06 Revealing strategies and Tools for Leveraging AI to Build Effective Links19:31 How Can AI Revolutionize Crawling and Indexing Techniques?21:34 Can AI Responses Reflect Your Tone of Voice?22:37 Is It Necessary to Manually Revise Answers from AI Tools?24:35 How Can Structured Data and Knowledge Graphs Future-Proof Your SEO Strategy?27:22 How Can AI-SEO Help with Branded Search Strategies?29:23 Passing the Baton: Beatrice Gamba to Callum (Callie) ScottThis episode was recorded live on video August 22nd 2023
Kevin Moehlenkamp talks with Jason Barnard about branding: essential ingredient, not just decoration.Kevin Moehlenkamp is CEO of Garrand Moehlenkamp, an author and brand zealot. Kevin has built his career around brands. As a designer, writer and creative director, he has worked with many of the best companies and people in the industry. As Chief Creative Officer and CEO, he has led work for some of the country’s most memorable brands: “America Runs on Dunkin’,” “It’s not TV. It’s HBO.,” “Visa. It’s Everywhere You Want to Be”.Branding is the crucial element that shapes a company's identity and paves the way for its success. It plays a crucial role in building an emotional connection with customers and differentiating your business in a saturated market. The impact of effective branding is immense and should never be underestimated.In this super insightful episode, Kevin Moehlenkamp explores the power and significance of branding in today's digital landscape. He emphasises the importance of reaching people effectively and encourages listeners to harness this ability. He discusses how brands build a strong and emotional connection with their audience by conveying a sense of identity and purpose. This episode also looks at the role of emotional connections in marketing and the impact of brand perceptions and heuristics.As always, the show ends with passing the baton… Kevin passes the virtual baton to next week’s super wonderful guest, Beatrice Gamba.What you’ll learn from Kevin Moehlenkamp00:00 Kevin Moehlenkamp and Jason Barnard01:39 Garrand’s Search Generative Experience Result02:21 How Does an Ambiguous Company Name Affect Long-Term Marketing Success?04:26 What is the Balance Between Interesting, Helpful, and the Ultimate Solution as a Brand?05:42 Are Emotions the Key Element in Branding?06:55 How Does Website Branding Affect the Overall Branding Strategy?09:07 What is the Difference Between Brand with a Capital B and Brand with a Small B?13:36 Maintaining Brand Consistency: From Training Machines to Website Representation15:12 How Can You Successfully Build a Brand That is Not Truly Aligned with Your Personal Values and Authenticity as a CEO?16:38 What Effect Does Brand Personality Have on Company Acquisitions and Audience Emotional Connection?18:48 What Role Does Brand Play in Long-term Customer Relationships?20:39 Why Bring Offline Experiences Online for Enhanced Brand Connection in the Digital Era?22:05 Why is It More Valuable to Focus on Brand Connections Than on Brand Awareness?24:29 How Can Brands Stand Out in the Crowded Digital Space by Prioritizing Relevance?25:23 How Important is Choosing the Right Platform for Your Business?25:49 How Does Super Solid Branding Help with Branded Search? 27:34 Passing the Baton: Kevin Moehlenkamp to Beatrice GambaThis episode was recorded live on video August 15th 2023
Sara Moccand-Sayegh talks with Jason Barnard about content creation for all engines.Sara Moccand-Sayegh is an SEO specialist and works at Liip AG, one of the largest web development agencies in Switzerland. She is also the co-host of SEOnerdSwitzerland, an SEO-specific meetup she launched in 2019. At Liip, she supports all partners and clients in all corners of Switzerland with SEO. The secret of her success, besides the technical skills she has acquired over the years, is the close collaboration with analysts, designers, developers and content experts.Brands need to create content that effectively communicates their purpose and resonates with their target audience. In this way, brands not only ensure that search engines understand and rank their content correctly, but also provide users with the valuable information they are looking for. Content creators have the superpower to craft messages that bridge the gap between machines and humans, allowing brands to make a lasting impression on both fronts.In this fantastic episode, Sara Moccand-Sayegh explains various aspects of content creation and its impact on search engines. And together with Jason Barnard, Sara discusses the importance of effectively communicating a brand's message and building credibility. This episode also looks at the three pillars of the Kalicube process: understanding, credibility and deliverability. Sara also provides a comprehensive insight into the ten phases of The Pedowitz Group Loop and shares her thoughts on AI replacing or supporting humans.As always, the show ends with passing the baton… Sara delightfully passes the virtual baton to next week’s groovy guest, Kevin Moehlenkamp.What you’ll learn from Sara Moccand-Sayegh00:00 Sara Moccand-Sayegh and Jason Barnard01:39 Kalicube Pro Analysis for Sara Moccand-Sayegh’s Description02:39 Sara Moccand-Sayegh’s Brand SERP03:19 Kalicube Support Group04:43 Search Engines to Chatbots and Content Creation in Digital Marketing06:17 Understanding the Importance of Quality Content Creation07:39 Insights into the Kalicube Process09:37 The Three Pillars of the Kalicube Process10:07 First Pillar: Understanding10:37 Second Pillar: Credibility11:26 Validating Credibility Through Reviews and External Sources13:02 Third Pillar: Deliverability13:42 Customer Decision Journey14:00 Pedowitz Group: The Loop15:58 Unaware Phase 16:04 Aware Phase 16:40 Consideration Phase 17:10 Evaluation Phase 17:19 Decision Phase 17:29 How Effective Content Creation Drives the Consideration, Evaluation, and Decision Stages in Marketing20:55 Educate the Machines: Who You Are, What You Do and Which Audience You Serve22:26 Can AI Replace Human Content Creators? 25:16 The Role of Human Input in the Production of Unique Brand Content26:10 Onboarding Phase 27:18 Adoption Phase 28:34 Value Realisation Phase 28:52 Loyalty Phase29:07 Advocacy Phase33:47 How Does Content Creation for All Engines Help with Branded Search?34:33 Passing the Baton: Sara Moccand-Sayegh to Kevin MoehlenkampThis episode was recorded live on video August 8th 2023
Jason Davis talks with Jason Barnard about pretty is easy, smart is hard.Jason Davis is CEO of NerdBrand Agency. Jason has been creating custom WordPress websites for over a decade and is fed up with boring content that is copied and pasted into a commercial theme, a product that someone else designed and anyone can buy in a marketplace. With a unique digital brand identity for your business, you remove all doubt and confusion about your brand among employees and customers. Allow NerdBrand to help you build your confidence and optimism for the future of your business so you can attract more customers.It's a misconception that branding is just about creating distinctive logos, catchy taglines, and engaging websites. Reducing it to these elements oversimplifies the complex nature of branding. While it is true that creating a brand with visually appealing elements can be simple, this is only one facet of what branding is about.In this delightful episode, Jason Davis reveals brilliant tidbits about the importance of effective branding and design in the digital world. And while most people explain what branding is, Jason gives a great insight into “what branding isn’t”. Jason also goes into why brand consistency is incredibly essential, knowing who your target audience is, and how brand design and projection affect customer attraction.As always, the show ends with passing the baton… Jason passes the virtual baton to next week’s wonderful guest, Sara Moccand-Sayegh.What you’ll learn from Jason Davis00:00 Jason Davis and Jason Barnard01:07 NerdBrand’s Brand SERP03:39 What Branding Isn’t05:29 How Brand Philosophy Translates into Reputation and Delivery05:56 Slogan and Philosophy06:57 How Brand Design and Projection Influence Customer Attraction09:41 Balance Between Pretty and Smart in Visual Composition11:50 The Power of Design13:36 Knowing Your Audience16:51 Ice Cream Marketing: Smart Choices in Design, Experience, and Audience Targeting18:19 The Importance of Brand Consistency19:32 How to Ensure Brand Consistency21:53 The Role of a Comprehensive Brand Guide23:41 Determining Revenue-Generating Pages and Optimising Web Strategy24:49 Overcoming Time and Coordination Challenges in Branding26:32 How Does Smart Design Help with Branded Search?29:33 Passing the Baton: Jason Davis to Sara Moccand-SayeghThis episode was recorded live on video August 1st 2023
Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!)Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela and will be adding more content there very soon!Images are undoubtedly an important part of the digital landscape. A well-optimised image is more than just a pretty picture; it increases website traffic and can improve your search engine ranking. Not only are they visually appealing, but they also tell a story by conveying the message of your content in a clear and compelling way.In this incredibly brilliant episode, Jason Barnard and Olesia Korobka give great insights into certain aspects such as the importance of the "About Page" and in particular the importance of integrating images on it. Olesia shares her exciting theories and experiments on image optimisation and provides brilliant tips on how to use Google's Search Generative Experiences to improve your competitive analysis strategy.As always, the show ends with passing the baton… Olesia passes the virtual baton to next week’s fantastic guest, Jason Davis.What you’ll learn from Olesia Korobka00:00 Olesia Korobka and Jason Barnard02:26 Olesia Korobka’s Brand SERP 05:48 Why Doesn't Google Show Brand Website Links in Search Results06:29 Kalicube’s Search Generative Experience Result06:51 Importance of About Page Optimization 07:39 Why Images are Important on the About Page08:55 Open Graph Optimization to Boost About Page Visibility on Google10:08 Experimenting with Diverse Video Formats10:33 How can Google's Search Generative Experiences Enhance Your Competitor Analysis Strategy?11:16 Knowledge Panel Cards11:41 Image Dimensions and Size14:22 How can Altering Image Sizes and Relevance Improve Image Ranking on Google?18:01 Is EXIF Metadata in Images Still Relevant for SEO19:06 IPTC and XMP are Used by Google20:24 Why Markup is Important23:59 How Critical is the Consistency Between Schema Content and Page Content for Google?24:32 Discrepancies in Event Schema and Company Information Errors26:18 How Does Google Favour Metadata in Marked-Up Pages Over Non-Marked-Up Ones?27:21 Do HTML5 Tags and Metadata Affect Google's Attention to Your Content?31:22 How Does Image Optimization Help with Branded Search32:10 Passing the Baton: Olesia Korobka to Jason DavisThis episode was recorded live on video July 25th 2023
Tonya Eberhart and Michael Carr talks with Jason Barnard about profitable personal branding.
Tonya Eberhart is founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, consultants and professionals build profitable personal brands and become sought-after authorities in their industry. She is also a speaker, podcaster and international bestselling author.
Michael Carr is co-founder and COO of BrandFace, LLC. He recently co-authored a book on marketing and personal branding entitled BrandFace for Real Estate Professionals (Be the Face of Your Business & a Star in Your Industry) and is currently scheduling a book and speaking tour. He is available for interviews and appearances on the topics of real estate investing, property management, real estate marketing and auctions.
As an entrepreneur or professional, your personal brand can be the key to new opportunities and greater success. To achieve this, you need to understand your unique strengths and values and communicate them effectively to your audience. At the same time, recognising and charging what you are worth is an important part of this process.
Featuring the brilliant duo of Tonya Eberhart and Michael Carr, and The Brand SERP Guy, Jason Barnard, this week's episode covers the three-step process to building a personal brand: Define, Develop, and Display. Tonya and Michael Carr also share their incredible knowledge on how to position yourself to attract the right audience, balance your personal brand and your business verticals, and some groovy tips on how to charge what you are worth.
As always, the show ends with passing the baton… Tonya and Michael pass the virtual baton to next week’s super delightful guest, Olesia Korobka.
What you’ll learn from Tonya Eberhart and Michael Carr
00:00 Tonya Eberhart, Michael Carr and Jason Barnard
02:20 Brand Face Brand SERP
02:30 Tonya Eberhart’s Knowledge Panel
02:53 Michael Carr’s Brand SERP
05:39 Why Your Current Brand Might be Attracting the Wrong Clients
07:57 The Three-D Process for Building Personal Brands: Define, Develop, and Display
08:16 First D: Defining Your Brand Identity
09:17 The Importance of Brand Definition
13:42 The HEAP Code for Starting Your Brand Definition Phase
14:00 Help: People You Can Help
14:40 Enjoy: People You Enjoy Working with
15:11 Appreciate: People Who Appreciate What You Do
15:45 Profitable: People Who Brings Profit
16:56 Second D: Developing Your Brand
18:13 Two Parts of Brand Development: Story and Images that Support the Story
18:40 Third D: Displaying Your Brand
21:26 Balancing Personal Brand and Business Verticals
26:34 Charging What You are Worth
28:43 Unveiling Inner Stars
30:12 How Does Branded Search Help with Changing How You are Seen?
31:35 Passing the Baton: Tonya Eberhart and Michael Carr to Olesia Korobka
This episode was recorded live on video July 18th 2023
Purna Virji talks with Jason Barnard about how to align your content and business goals.
Purna Virji is the author of High-Impact Content Marketing and Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, she led global learning and thought leadership programmes for Microsoft. Purna has been named to the Young Influentials List by Adweek, Search Personality of the Year at the US Search Awards, and World's Most Influential Expert by PPC Hero. She is a columnist and a highly regarded international keynote speaker who has been featured in The Drum, TNW, Marketing Land and Adweek. She is an award-winning former journalist, an avid traveller, an aspiring top chef and an avid tennis player in her spare time.
We put all our heart and soul into creating great content, only to find that it doesn't work? Hmmm… Well, it's not just about creating beautiful words and delightful images, it's about channelling that creative energy into achieving business goals. The difference between content that just looks good and content that actually gets results can often be boiled down to how well it aligns with your business goals. This is a crucial factor that transforms your content from a mere presentation into a strategic tool for business growth.
Understanding the intersection between content and business goals is a game-changer for content marketers. In this episode, the lovely Purna Virji shares brilliant tips on how to align content with your business goals. Purna reveals amazing nuggets about the three-step approach to content marketing: identifying and defining your business goals, determining the actions you want your audience to take, establishing relevant metrics and KPIs, and creating content that directly aligns with those goals.
As always, the show ends with passing the baton… Purna passes the virtual baton to next week’s brilliant and fantastic duo, Tonya Eberhart and Michael Carr.
What you’ll learn from Purna Virji
00:00 Purna Virji and Jason Barnard
02:35 Purna Viriji’s Brand SERP
05:47 What Comes First, Business Goals or Content?
07:11 What is Backward Design?
09:00 The Three Steps Approach to Content Marketing
09:04 First Step: Business Goals
11:26 Second Step: Audience Behaviour
14:55 Third Step: Content Goals
15:19 Measuring Content Success
16:59 The Five Stages of Awareness
17:22 Unaware Stage
17:43 Problem Awareness Stage
18:05 Solution Awareness Stage
18:12 Product or Service Awareness Stage
18:59 Most Aware Stage
21:06 Creating Content for Existing Customers
21:27 Harnessing Customer Feedback and Fostering Loyalty for Business Growth
22:47 Creating Content for Bottom of Funnel
23:16 How Important are Community Building and Customer Engagement
24:34 The Importance of Mental Preparation and Acknowledging Positive Feedback in Conversations
27:25 How Does Aligning Your Content with Your Business Goals Help with Branded Search
28:43 Passing the Baton: Purna Virji to Tonya Eberhart and Michael Carr
This episode was recorded live on video July 11th 2023
Jon Weberg talks with Jason Barnard about how to profitalize your business with omnichannel optimization.
Jon Weberg is an American entrepreneur, top 1% growth consultant and business master. He is a 2-time self-published author, has run 3 different businesses and spoken to audiences around the world, so his wealth of actionable knowledge is impressing the masses. Considered a leading expert on profit, optimisation and scaling, Jon spends his time helping entrepreneurs grow their businesses hyper-profitably and without outside capital – with Profitalize.
Focusing on a single channel to make a business stand out may no longer be enough given the enormous competition in today’s digital age. There is a definite need to be visible and in front of clients, and one way to achieve this is through Omnichannel Optimization.
In this exciting episode, Jon Weberg explains what Omnichannel Optimization is and how it can boost your business. The cherry on top? Jon highlights the importance of consistent follow-up through email marketing and the value of creating personalised and engaging content. Jon gives practical tips on how to leverage the most profitable form of marketing and identifies the areas to focus on for Omnichannel Optimization beyond Google.
As always, the show ends with passing the baton… Jon wonderfully passes the virtual baton to next week’s incredibly delightful guest, David Avrin.
What you’ll learn from Jon Weberg
00:00 Jon Weberg and Jason Barnard
01:54 What is Omnichannel Optimization?
03:03 How Omnipresence in SERPs Can Boost Your Digital Marketing Strategy
04:06 Combining SEO with Retargeting and Consistent Email Engagement
05:02 Profitalize Brand SERP
07:22 Kalicube Support Group
08:49 How AI is Transforming Digital Marketing
10:27 AI and Bots VS Real World Experience and Human Interaction
11:53 What Areas Should You Focus On for Omnichannel Optimization Beyond Google?
12:40 How Regular Follow-Up and Strategic Emailing Can Boost Your Business
13:42 What is the Most Profitable Form of marketing?
14:49 Mastering the Art of Follow-Up Content: Entertaining, Enticing and Educating
15:11 How to Leverage Entertainment, Education, and Enticement in Your Omnichannel Marketing Strategy
17:08 Crafting Effective Email Campaigns with Depth, Intensity and Variety
21:13 Building Stronger Connections Through Thoughtful Email Follow-Ups
22:18 How to Optimise Your Services for Better Customer Relations and Higher Conversion Rates?
24:35 How can Humor, Testimonials, and Strategic Copywriting Turn Followers into Buyers?
27:56 Increase Conversions with Multiple Landing Pages: Myth or Must-Have?
29:27 How Catering to Different Mindsets Can Drive Your Sales Up?
32:11 Multi-Angled Communication Approaches to Enhance Omnichannel Optimization
32:45 How Does Branded Search Help with Omnichannel Optimization?
34:06 Passing the Baton: Jon Weberg to David Avrin
This episode was recorded live on video June 27th 2023
David Avrin talks with Jason Barnard about how to become ridiculously easy to do business with.
David Avrin is recognised worldwide as one of the most sought-after speakers and consultants in the field of customer experience. David has delivered his content-rich, entertaining and actionable presentations to enthusiastic audiences across North America and in 24 countries around the world. David helps companies better understand and connect with their changing customers and clients to future-proof their business. David’s insights have been published in thousands of media outlets around the world. He is also the author of five books, including the highly acclaimed: It’s Not Who You Know, It’s Who Knows You!, Why Customers Leave (and How to Win Them Back) and his latest book: The Morning Huddle — Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business.
With advances in technology and AI, businesses have largely automated their processes and may have overlooked the importance of human interaction. For an optimal customer experience, the balance between technology and human engagement is absolutely essential. Employing an omnichannel approach that harmoniously blends AI bots and human interactions significantly increases service efficiency while providing that invaluable personal touch.
In this fascinating episode, David Avrin and Jason Barnard address the key insights needed to create a seamless and effortless customer experience. David highlights the need to adopt technologies that increase customer convenience and flexibility, and warns against strategies that prioritise organisational ease at the expense of customer experience. David uses personal examples to illustrate the importance of making processes simple and easy for customers. He underscores the need for businesses to evaluate their processes, taking into account both new implementations and adjustments due to the pandemic.
As always, the show ends with passing the baton…David incredibly passes the virtual baton to next week’s amazing guest, Purna Virji.
What you’ll learn from David Avrin
00:00 David Avrin and Jason Barnard
02:56 Omnichannel Approach: Balancing AI Bots and Human Interaction
05:21 How to Leverage AI and Chatbots for Efficient and Crucial Customer Interactions
07:23 David Avrin’s Brand SERP
07:49 Bing Chat: Who is David Avrin
09:54 How Aware are Businesses of Their Online Presence?
13:01 Shift in Business Focus and Its Impact on SEO and Online Reputation
15:43 How Important are Online Presence and Social Proof for Safe Decisions?
18:46 What are the Dangers of Unnecessary Friction in the Customer Experience?
22:34 Adopting New Technologies and Maintaining Customer Ease
24:46 Does Adequate Preparation for a Podcast Add Value or Unnecessary Friction for Guests?
27:12 What Role Does Managing Expectations Play in Delivering Great Customer Experience?
30:40 How Does Making it Easy for Other People to Do Business with You Help with Branded Search?
32:04 Passing the Baton: David Avrin to Purna Virji
This episode was recorded live on video July 4th 2023
Olga Zarr talks with Jason Barnard about technical SEO masterclass (special episode).
Olga is a seasoned technical SEO specialist with an impressive decade of hands-on experience in the field. Throughout her illustrious career, Olga has devoted her efforts primarily to technical SEO and SEO auditing. Olga is passionate about sharing her extensive knowledge and experience and runs a successful SEO consulting website, SEOSLY.
In addition to her work at SEOSLY, Olga plays an important role as the Director of SEO at Market JD, a renowned Chicago firm specialising in SEO for lawyers.
Improving crawlability and indexability is critical to facilitating a website's journey through the search engine evaluation stages. Implementing strategies such as fine-tuning internal and inbound links, ensuring a cohesive and user-friendly website architecture, and creating content that precisely matches the search intent of queries are all important components in building a website that excels in search engine positioning.
In this special episode, Jason Barnard and the brilliant Olga Zarr go over technical SEO upgrades that can have a significant impact on a website's performance, including small improvements like optimising page titles and internal linking. By implementing these strategies, website owners have a better chance of being discovered, crawled, indexed and ranked higher by search engines, ultimately leading to more traffic and visibility online. Olga provides insightful nuggets on how Bingbot or Google Bot discovers, selects, crawls, renders and indexes pages. She provides expert tips and tricks on how to improve under-indexed pages, boost your SEO game with AI-generated content, better understand "Goose Egg SEO" and much more.
What you’ll learn from Olga Zarr
00:00 Olga Zarr and Jason Barnard
01:57 Five Stages of the Web Crawling and Indexing Process
02:27 Discover: How Easy is the Page to Discover?
02:47 Select: Does Bingbot or Google Bot Select the Page?
04:25 Crawl: How Easy is the Page to Crawl?
05:15 Render: Can the Pages be Rendered?
07:16 Index: How to Make it Easy to Annotate with Confidence?
10:06 Understanding the Difference: Crawling, Indexing, and Ranking
11:20 Expert Tips for Improving Crawled But Not Indexed Pages for Better Visibility
12:49 How Can AI-Generated Content Level Up Your SEO Game and Automate Success?
15:36 Is It Enough ( A Good Idea) to Block a Site in robots.txt to Prevent Its Indexation?
17:04 Does the Noindex Tag Always Work? And How to Make Sure that Google Doesn't Index a Site
21:03 How to Compare and Check the Rendered HTML Vs the Source Code
23:55 How Important are Sitemaps?
26:15 Unravelling the Truth Behind GSC and SEMrush Error Reports
28:17 Decoding Core Web Vitals: Do Faster Websites Equal Better Rankings?
31:00 What is Goose Egg SEO?
32:46 How Can Small Technical Fixes Change Websites?
37:12 Does Schema Markup Truly Elevate Your SERP Success?
41:05 How to Leverage the Use of Canonical Tags to Improve Your SEO
43:01 How to Deal with Duplicate Content to Get Better Search Results
45:45 Mastering Internal Linking: Manual vs. Automated Strategies
48:49 Strategies to Improve the Crawlability and Indexability of Your Website?
53:55 How to Manage Website Migrations Without Losing Organic Traffic or Causing SEO Issues?
57:06 How Does Google Treat 302 Redirects Compared to 301 Redirects?
59:19 How Does Google Treat Subdomains and Subdirectories, and What Impact Do They Have on SEO?
This episode was recorded live on video June 27th 2023
Joyan Chan talks with Jason Barnard about how to become confidently visible.
Joyan Chan is a widely recognised coach, speaker and podcaster who specialises in helping leaders and entrepreneurs develop optimal confidence, clear vision and courage. Through her years of experience as a lecturer, team leader and business owner, Joyan has developed a unique understanding of what it takes to be a strong and influential leader in today's dynamic world. Joyan's journey of turning depression into empowerment and her branding journey have led her to develop a tested roadmap that she uses with her clients to accelerate their growth. She is driven by a desire to help others realise their true potential. Her expertise, resilience and impactful messages have led to her being featured in various media outlets and as a public speaker. In 2022, Joyan’s outstanding leadership was recognised with the Outstanding Leadership Award in Dubai. That same year, her home country celebrated her success in a Britishpedia feature. She continues to inspire others with her motto "to live and lead a life with JOY," which reflects her transformative journey.
Many entrepreneurs struggle with the daunting challenge of public visibility. This apprehension can take many forms, from a fear of public speaking and revealing personal stories to a reluctance to showcase their accomplishments or a concern about possible judgement by others. Overcoming this fear is critical for entrepreneurs who want to solidify their digital footprint and connect with their target audience.
Joyan Chan shares her experiences working with clients who struggle with fear of public visibility. She groovily recommends identifying and understanding the root causes of these fears and overcoming them through a personalised marketing strategy. Joyan also stresses the importance of working on one's attitude and confidence before focusing on strategies to increase visibility and discover one's unique strengths.
As always, the show ends with passing the baton… Joyan passes the virtual baton to next week’s super insightful guest, Jon Weberg.
What you’ll learn from Joyan Chan
00:00 Joyan Chan and Jason Barnard
01:34 Joyan Chan’s Brand SERP
04:17 Overcoming Barriers to Being Seen and Heard
06:41 How Joyan Chan Combines Psychology and Coaching for Confidence and Visibility
07:21 Mindset and Strategy for Fearless Visibility
08:16 Overcoming Self-Criticism and Accepting Imperfection in Live Performances
10:19 How to Find your Unique Strength
14:31 Why Some People Don’t Want to be Visible Online
15:57 Empowering Female Confidence and Visibility
17:45 What are Your Fears and How Do You Overcome It?
18:09 Imposter Syndrome
19:45 How to Overcome Imposter Syndrome?
21:51 The Courage to Acknowledge What You Don't Know
26:05 How Does Confident Visibility Help with Branded Search?
28:20 Passing the Baton: Joyan Chan to Jon Weberg
This episode was recorded live on video June 20th 2023
Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance.
Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for schema.org. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies.
The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process.
In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews.
As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week’s lovely guest, Joyan Chan.
What you’ll learn from Jarno van Driel
00:00 Jarno van Driel and Jason Barnard
00:47 Jarno van Driel’s Brand SERP
01:41 Kalicube Support Group
03:13 What is Entity Modeling?
04:42 The Importance of Structured Data in Web Content Optimisation
06:16 Using Schema Markup
07:25 Building Search Engine’s Confidence with Schema Markup
09:47 What is the Broken Plate Analogy
11:15 What is the Difference Between Bot, Crawler, and Algorithms
12:01 The Future of Structured Data
13:50 Authority and Structured Data
15:13 The Importance of Trustworthiness in SEO
16:51 How to Build Trust Through Effective Responses to Negative Reviews
18:28 Humans Vs Machines
20:02 Advances in AI: Surpassing Human Capabilities
22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code?
23:50 Can Creating a Structured Data Model Lead to More Converting Customers?
25:46 The Diminishing Returns of Schema Markup
27:47 Maximising the Potential of Structured Data
30:47 The Importance of Knowledge Graph Maintenance
32:36 Brand Management and Entity Modeling
33:22 How Entity Modeling Helps with Branded Search
34:33 Passing the Baton: Jarno van Driel to Joyan Chan
This episode was recorded live on video June 13th 2023
Tyler Pigott talks with Jason Barnard about clarify your vision and watch your business grow.
Tyler Pigott has worked in marketing, communications and sales in business for more than 20 years. He is the founder and CEO of Lone Fir Creative, a digital marketing agency, as well as a professional speaker and sought-after business coach. He is passionate about helping other business leaders and providing valuable insights to help their ideas take root. His ability to combine analytical thinking with creative problem solving to quickly implement new strategies has helped him successfully build his business working exclusively remotely.
Entrepreneurs often come to a stage where they have successfully built their business but have lost sight of their direction. Having a clear goal and a strong business vision is critical to continued growth, especially when you bring in team members with different experiences and perspectives. Your business vision should make it clear how your business wants to impact the marketplace and appeal directly to your target audience.
Tyler Pigott offers wonderful insights into clarifying your vision in this rather delightful episode. Tyler reveals the importance of having a vision for your business, how it can help you grow your business, and gives examples and tactics for discovering your vision.
As always, the show ends with passing the baton… Tyler passes the virtual baton to next week’s fantastic guest, Jarno van Driel.
What you’ll learn from Tyler Pigott
00:00 Tyler Pigott and Jason Barnard
01:04 The Key to Business Growth
03:00 Lone Fir Creative’s Brand SERP
04:01 Defining Your Business Goals: Finding Purpose and Motivation
05:28 How Do You Define Your Vision?
06:56 Building a Sustainable Business: Employees vs. Contractors
08:57 Moving Beyond Tactical Goals
10:44 A Vision as Fuel for Motivation and Team Engagement
13:07 The Importance of Vision
15:14 Finding Your Vision
17:56 Example of a Vision
18:46 Building to Sell
20:51 Motivating Employees
23:22 How Does Vision Make a Business Grow
25:58 Balancing Detailed Vision and Adaptability
28:29 How Does Clarifying the Vision for Your Business help with Branded Search?
29:57 Passing the Baton: Jarno van Driel
This episode was recorded live on video June 6th 2023
Amir Glatt talks with Jason Barnard about AI and digital marketing agencies: good or bad?
Amir Glatt is co-founder and CTO of Duda. Amir brings over 22 years of experience in product management, software architecture, and leading large development teams to Duda. He started as a sole developer and engineer and is the original mind behind the company’s unique platform. Amir holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel.
As a digital marketing agency owner, you know that staying competitive is a constant challenge. Harnessing the potential of Artificial Intelligence (AI) in your business can make all the difference you need to offer more services, streamline processes and increase profits. By leveraging AI, you can position your agency as a leader in the rapidly evolving digital marketing landscape, while maintaining a human-centred approach that ensures long-term brand success.
In this episode, the great Amir Glatt shares his extensive knowledge on the pros and cons of AI for digital marketing agencies. Amir explains how AI can help in writing content, how to expand service offerings, and the importance for agencies to become more strategic and leverage tools for specific goals in today's AI era.
As always, the show ends with passing the baton… Amir groovily passes the virtual baton to next week’s delightful guest, Tyler Pigott.
What you’ll learn from Amir Glatt
00:00 Amir Glatt and Jason Barnard
03:08 Duda’s Brand SERP
05:09 How AI Can Help Agencies in Writing Content
06:37 Automating Research, Onsite SEO, and More
07:57 The Impact of AI on Job Roles and Agency Adaptation
09:05 Expanding Service Offerings with AI
11:05 Agencies Becoming Strategic
13:30 Pricing Challenge
14:17 Expanding Agency Roles
16:04 Job Impact and Value Addition in the AI Era
17:02 Enhancing Developer Productivity with AI
17:41 Balanced Human-Machine Collaboration in Content Creation
18:28 Managing Content Overlap and AI-Generated Content
20:30 AI-Driven Content Collection and Streamlining Processes
23:28 Strategic Implementation of AI: Leveraging the Tool for Specific Goals
24:09 Efficiency and Scalability
24:59 Customer Acquisition
26:15 Automating Client Acquisition with AI
28:10 How Does AI Help Digital Marketing Agencies with Branded Search
29:36 Passing the Baton: Amir Glatt to Tyler Pigott
This episode was recorded live on video May 30th 2023
Kaspar Szymanski talks with Jason Barnard about how to grow organic rankings with brand?
Kaspar Szymanski is a founding member of Search Brothers and a well-known search expert who specialises in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Prior to founding SearchBrothers.com, Kaspar Szymanski was part of the Google Search Quality team, where he was a driving force behind global initiatives to combat web spam. He is the author of The Ultimate Guide to Google Penalties and part of the Ask the SMXperts series.
A well-executed brand optimisation strategy is your best friend when it comes to organic SEO success. By leveraging your brand's unique selling proposition and ensuring user satisfaction, you'll lay the groundwork for better search engine rankings and more visitors to your website. But how exactly do you go about testing this crucial strategy for long-term success? Hmmm…
In this episode, Kaspar Szymanski presents actionable steps and best practices that will put your brand on the fast track to organic SEO stardom. He also talks about the huge impact user satisfaction has on website rankings, the challenges of convincing stakeholders to invest in organic rankings and brand building, and increasing click-through rates through branding.
As always, the show ends with passing the baton… Kaspar wonderfully passes the virtual baton to next week’s incredible guest, Amir Glatt.
What you’ll learn from Kaspar Szymanski
00:00 Kaspar Szymanski and Jason Barnard
01:44 Kaspar Szymanski Brand SERP
02:57 Search Brothers’ Brand SERP
05:40 Brand Recognition and Unique Selling Proposition
07:30 The Reason for Building a Brand
08:07 The Tremendous Impact of User Satisfaction on Website Ranking
10:07 Brand Recognition and Two-Way Communication
13:26 Convincing Stakeholders: Organic Rankings and Brand Building
16:13 Utilising Google Search Console
17:23 Increasing Click-Through Rates Through Branding
20:10 The Complex Relationship Between Brand Uplift and Organic Wins
21:19 Prioritising User Satisfaction for Organic Search Success
23:24 Branded Queries
24:30 Brand in Evolving Search Engine Landscape
27:32 How to Integrate Brand SERP Optimisation into an SEO Strategy
30:20 Passing the Baton: Kaspar Szymanski to Amir Glatt
This episode was recorded live on video May 23rd 2023
Kaspar Szymanski talks with Jason Barnard about how to grow organic rankings with brand?Kaspar Szymanski is a founding member of Search Brothers and a well-known search expert who specialises in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Prior to founding SearchBrothers.com, Kaspar Szymanski was part of the Google Search Quality team, where he was a driving force behind global initiatives to combat web spam. He is the author of The Ultimate Guide to Google Penalties and part of the Ask the SMXperts series.A well-executed brand optimisation strategy is your best friend when it comes to organic SEO success. By leveraging your brand's unique selling proposition and ensuring user satisfaction, you'll lay the groundwork for better search engine rankings and more visitors to your website. But how exactly do you go about testing this crucial strategy for long-term success? Hmmm…In this episode, Kaspar Szymanski presents actionable steps and best practices that will put your brand on the fast track to organic SEO stardom. He also talks about the huge impact user satisfaction has on website rankings, the challenges of convincing stakeholders to invest in organic rankings and brand building, and increasing click-through rates through branding.As always, the show ends with passing the baton… Kaspar wonderfully passes the virtual baton to next week’s incredible guest, Amir Glatt.What you’ll learn from Kaspar Szymanski00:00 Kaspar Szymanski and Jason Barnard01:44 Kaspar Szymanski Brand SERP02:57 Search Brothers’ Brand SERP05:40 Brand Recognition and Unique Selling Proposition07:30 The Reason for Building a Brand08:07 The Tremendous Impact of User Satisfaction on Website Ranking10:07 Brand Recognition and Two-Way Communication13:26 Convincing Stakeholders: Organic Rankings and Brand Building16:13 Utilising Google Search Console17:23 Increasing Click-Through Rates Through Branding20:10 The Complex Relationship Between Brand Uplift and Organic Wins21:19 Prioritising User Satisfaction for Organic Search Success23:24 Branded Queries24:30 Brand in Evolving Search Engine Landscape27:32 How to Integrate Brand SERP Optimisation into an SEO Strategy30:20 Passing the Baton: Kaspar Szymanski to Amir GlattThis episode was recorded live on video May 23rd 2023
Ed Trifone talks with Jason Barnard about leveraging your personal brand to boost the sales process.Ed Trifone is a seasoned small business executive with more than 25 years of experience. As vice president of sales and marketing at BrightRay Publishing, he develops and maintains strategic partnerships to drive revenue growth while supporting internal teams across the organisation. He leads innovative marketing approaches, sales strategies and operational transformations to drive company-wide growth.Building a strong personal brand identity has become essential for sales professionals who want to stand out from the competition and successfully close deals. The power of a solid personal brand cannot be underestimated; it helps build trust, showcase expertise and ultimately increase sales.In this super incredible episode, Ed Trifone shares brilliant nuggets about how to develop your unique personal brand and use it to sell successfully – both online and offline. Ed highlights the importance of listening, personalising and tailoring solutions to customer needs in the sales process, while also emphasising the importance of finding the commonalities between you and your prospects.As always, the show ends with passing the baton…Ed groovily passes the virtual baton to next week’s insightful guest, Kaspar Szymanski.What you’ll learn from Ed Trifone00:00 Ed Trifone and Jason Barnard01:06 Relationship Building in Sales02:03 Identifying Customer Pain Points03:36 Ed Trifone’s Brand SERP04:18 Brightray Publishing’s Brand SERP and Knowledge Panel05:13 Kalicube Support Group06:53 Building a Personal Brand 08:30 Ed Trifone’s Personal Brand09:59 Creating Commonality and Leading Sales Conversations11:13 The Power of Listening and Tailoring Solutions to Customer Needs11:39 Ed Trifone’s Effective Sales Tips13:04 Balancing Personal Brand with Proactive Engagement15:47 Building Relationships Beyond Promotional Items18:22 Using a Book as a Swag19:52 The Importance of Personalisations in the Sales Process21:24 Evolving Swag Strategies: From Physical Items to Digital Offerings24:07 Exchanging Online Value for Real-world Connections25:47 Incorporating Personal Brand into Blog Articles28:45 How Branded Search Helps with the Sales Process30:16 Passing the Baton: Ed Trifone to Kaspar Szymanski This episode was recorded live on video May 16th 2023
Gaurav Sharma talks with Jason Barnard about leveling up your content through regular updates.Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a certified expert in Google Analytics and Google Ads. He has taken an agency from a 5-figure to a 7-figure income in just two years. He has increased leads by 10x, conversion rates by 2.8x, and traffic to 300,000 per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnels, and LinkedIn. He writes for reputable publications such as HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch and many more. He uses his experience to help SaaS companies, influencers, local businesses, and e-commerce brands increase their traffic, leads, sales, and authority.The main purpose of updating website content is to increase its overall quality and usefulness to the target audience. This process groovily involves regular updates and optimisation to ensure that the information is accurate and user-friendly, and that the content is optimised for search engines. Digital marketers can significantly increase user engagement, improve search engine visibility, and build a better online brand presence.In this wonderful episode, Gaurav Sharma advocates for a strategic approach to content updating, knowing well the impact of outdated content on a website's performance. He highlights that updating publishers' top ten articles to provide new insights and value can make a significant difference in keeping users interested and staying competitive in the online landscape. As always, the show ends with passing the baton… Gaurav passes the virtual baton to next week’s brilliant guest, Ed Trifone.What you’ll learn from Gaurav Sharma00:00 Gaurav Sharma and Jason Barnard01:01 Attrock’s Brand SERP and Knowledge Panel01:35 Gaurav Sharma’s Brand SERP and Knowledge Panel02:58 Digital PR Efforts and Overcoming Rejections04:22 Kalicube’s Three Solutions for Your Brand SERP05:00 Updating Existing Articles on Your Website09:29 Analysing SERPs11:14 Effective Keyword Optimisation Strategies for Improved SEO14:12 Listicles Vs How-To Articles18:04 Prioritising the Content to Optimise20:17 Updating Publishing Dates22:15 Internal Linking23:47 How Does Leveling Up Your Content Help with Branded Search?25:39 Passing the Baton: Gaurav Sharma to Ed TrifoneThis episode was recorded live on video May 9th 2023
Amanda Milligan talks with Jason Barnard about improve your brand authority with newsworthy content.Amanda Milligan is Head of Marketing at Stacker Studio, a new, innovative way for brands to earn media at scale. With more than a decade of experience in content, growth, and brand, her knowledge has been featured in Entrepreneur, Forbes, TechCrunch, Moz, MarketingProfs, Search Engine Land, and more, as well as at conferences like SMX, MozCon, SearchLove, BrightonSEO, State of Search, and Pubcon.To stand out in the competitive content creation market, it is critical to offer content that is unique and newsworthy. Businesses should focus on providing information that adds value and relevance to the lives of their target audience. Creating content that stands out helps brands build authority and credibility in the industry, which in turn can increase discoverability.In this fantastic episode, Amanda Milligan highlights the importance of creating original content that offers a fresh perspective. By working with authoritative sources within the industry, businesses can present information that is both new and credible, which increases their brand's reputation and provides a competitive advantage. Throughout the conversation, Amanda provides examples of different types of newsworthy content, such as case studies and testimonials, that companies can consider for their content strategies.As always, the show ends with passing the baton… Amanda sweetly passes the virtual baton to next week’s awesome guest, Gaurav Sharma.What you’ll learn from Amanda Milligan00:00 Amanda Milligan and Jason Barnard 01:46 Creating Newsworthy Content03:22 Amanda Milligan’s Brand SERP on Bing05:42 Identifying Authoritative Sources07:54 Repeating Yourself to Educate AI Algorithms08:30 Stacker’s Brand SERP on Google12:54 Kalicube’s Three Solutions for Your Brand SERP13:53 Brand Authority for Whom16:19 Originality, Usefulness, and Newsworthiness19:19 Topical VS Tangential Content26:27 Combination of Repetition and Authoritativeness29:26 How Can Newsworthy Content Help with Branded Search?31:40 Passing the Baton: Amanda Milligan to Gaurav SharmaThis episode was recorded live on video May 2nd 2023
Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand!Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Through The Brand Amplifier, her mission is to empower businesses and entrepreneurs to amplify their impact on the world. She is a member of the Intuit Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and an advisor and thought leader for several local, national, and global nonprofit organizations. Her NPO leadership positions currently include co-founder/board member of Learn Grow Lead, treasurer of InfluenceHers Foundation and new VP of communications for the National Charity League Pier Chapter.By developing an integrated marketing strategy, marketers can increase brand authority and search results while effectively reaching their target audience with a consistent brand identity. Not only does this method streamline messaging across all channels, but it also builds stronger relationships with journalists, ultimately accelerating the growth of your brand. Groovy!In this wonderful episode, Anika Jackson discusses the value of a strong, consistent brand identity. Anika explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared and owned. She also shares brilliant nuggets on establishing authenticity and thought leadership and building relationships in PR. As always, the show ends with passing the baton…Anika wonderfully passes the virtual baton to next week’s incredibly brilliant guest, Amanda Milligan.What you’ll learn from Anika Jackson00:00 Anika Jackson and Jason Barnard01:20 Anika Jackson’s Brand SERP02:50 Why Building a Strong Brand is Essential for Marketing and PR Strategies03:47 How to Establish Authenticity and Thought Leadership06:00 PESO Model: Integrated Marketing Strategies06:21 Paid Media06:25 Earned Media06:45 Shared Media07:11 Owned Media09:16 Future of Video Search11:01 Google Advertising11:34 Building Brand Awareness Through Shared and Social Channels14:45 Earned Media Strategy for Branding15:55 Building Relationships in PR17:13 Longevity and Patience in PR20:50 Staying Top of Mind for Journalists22:40 Consistency in Shared Media Strategy26:15 Brand Congruence27:28 Redefining Your Marketing Strategy30:20 How Can Integrated Marketing Strategies Help with Branded Search32:12 Passing the Baton: Anika Jackson to Amanda MilliganThis episode was recorded live on video April 25th 2023
Matt Artz talks with Jason Barnard about leveraging anthropology for effective content marketing.Matt Artz is an anthropologist, designer, strategist, product manager and entrepreneur known for his innovative work in user experience, product development and consumer insights. He is Head of Product and User Experience at Cloudshadow, founder of Anthro to UX and Azimuth Labs, and adjunct professor of marketing at Fordham University's Gabelli School of Business. Matt is also a sought-after speaker and thought leader, speaking to international audiences at conferences and on podcasts. He is passionate about responsible design in new technologies and is currently co-editing a volume on anthropology and new technologies to be published by Routledge in 2024.The ever-changing world of content marketing requires innovative techniques that truly connect with your target audience. But how can you do this effectively? Hmmm… It's important to understand your target audience on a deeper cultural and psychological level. And that's where anthropological concepts come in, offering insights into both the general human experience and the unique elements that shape specific audience segments.In this remarkable episode with the rather groovy Matt Artz, explains how understanding and applying anthropology can drive your content marketing. Matt shares his incredible knowledge on understanding customer needs, providing value to them, his thoughts on AI-generated content, and applying anthropology to learn more about user behavior so you're able to create truly engaging content that aligns with your audience's core values, beliefs, and motivations.As always, the show ends with passing the baton…Matt delightfully passes the virtual baton to next week’s wonderful guest, Anika Jackson.What you’ll learn from Matt Artz00:00 Matt Artz and Jason Barnard00:49 Matt Artz’s Brand SERP an Knowledge Panel05:44 Done for You Knowledge Panel Service by Kalicube06:17 Understanding Anthropology09:03 Different Brand Messages for Segmented Audiences09:17 Understanding Needs and Delivering Value to Clients11:33 Content Marketing Using Anthropology12:12 Matt Artz’s Thoughts on AI-Generated Content13:03 Anthropology to Create More Semantically Relevant Content15:30 What Does Data Mean in the Context of Anthropology?19:07 The Concept of Unknown Unknowns22:11 Balancing Long-Term Strategy and Short-Term ROI25:13 Using Anthropology to Understand User Behavior29:33 How Can Anthropology Help with Branded Search30:45 Passing the Baton: Matt Artz to Anika JacksonThis episode was recorded live on video April 18th 2023
Ruan Marinho talks with Jason Barnard about combining the metaverse with digital marketing.Ruan Marinho is the founder of Develomark and leads the company with the vision of achieving the best end result for customers. The vision began after working in his father's painting business and quickly seeing business results after his father's business was listed in Google search results. Shortly thereafter, Ruan's father was able to discontinue the advertising services he had been paying for due to explosive search engine results. In a world where buyers are actively searching the Internet for their next business, Ruan advises his clients on how best to connect with potential buyers.As a marketer, integrating Metaverse technology into your digital marketing strategy can catapult your brand to new heights and allow you to engage with your audience in more immersive and interactive ways. But what really is the Metaverse? Hmmm…In this incredible episode, Ruan Marinho discusses the definition of the Metaverse and how it differs from the virtual world. He shares tonnes of knowledge about how the Metaverse plays a huge role in digital marketing, interacting with customers in real time and creating new opportunities for sales and marketing. Ruan provides groovy insights on how you can bring and control your identity in the Metaverse, the role avatars play, and the impact the Metaverse has on different industries.As always, the show ends with passing the baton…Ruan fantastically passes the virtual baton to next week’s awesome guest, Matt Artz.What you’ll learn from Ruan Marinho00:00 Ruan Marinho and Jason Barnard00:52 Ruan Marinho’s Digital Marketing Experience01:03 Website Building Experience with Duda03:00 Will Every Company Enter the Metaverse?04:01 Ruan Marinho’s Brand SERP04:49 Develomark’s Brand SERP07:10 Kalicube Solutions for Your Brand SERP07:35 What is the Metaverse?09:46 Boowa and Kwala: Animated Shop in 200412:31 The Roles of Avatars in the Metaverse13:57 Controlling Identity and Privacy in the Metaverse14:53 How Do You Bring Your Identify into the Metaverse18:53 Virtual Worlds Vs the Metaverse21:23 Mark Zuckerberg’s Metaverse22:19 Investing in the Metaverse25:35 Impact of the Metaverse on Various Industries28:44 How can the Metaverse help with Branded Search29:15 How Does Branded Search Tie In with the Metaverse30:30 Passing the Baton: Ruan Marinho to Matt ArtzThis episode was recorded live on video April 11th 2023
Allison Riggs talks with Jason Barnard about building a self-sufficient team with they ask, you answer.Allison Riggs excels as a transformation catalyst for organisations around the world. She trains sales, marketing and leadership teams to create a culture of radical transparency in their organisations that empowers them to become the most trusted voice in their field. She has deep roots in the marketing world and has leveraged her corporate and agency experience to prove the value of great content, great communication, and great leadership. All of this ultimately leads to more cohesive, productive teams, higher sales, and more trust with clients.To effectively address customer questions and deliver valuable content, it's essential for digital marketers to conduct thorough market research and constantly stay informed about industry trends and consumer behaviour. In this incredibly wonderful episode, Allison Riggs shares lots of knowledge about creating a content style guide and prioritising relevant content topics. Allison explains the "They Ask, You Answer" strategy and how it's a perfect solution for digital marketers looking to groovily revolutionise their in-house marketing tactics and secure an advantageous position in the online space while building a self-sufficient team. As always, the show ends with passing the baton… Allison passes the virtual baton to next week’s fantastic guest, Ruan Marinho.What you’ll learn from Allison Riggs00:00 Allison Riggs and Jason Barnard00:38 Allison Riggs’ Brand SERP03:10 Impact Plus’ Brand SERP06:07 Why Bring Marketing In-house?07:28 Brand Voice and Human Connection09:40 Content Style Guide10:41 What Does the Content Style Guide Look Like?12:30 They Ask You Answer15:43 Prioritising Topics for Content Creation 19:49 Educating Buyers on the Cost of Your Products and Services23:36 Building a Self-Sufficient Team29:18 How Does Branded Search Fit in With a Self-Sufficient Team with They Ask You Answer 31:09 Passing the Baton: Allison Riggs to Ruan Marinho This episode was recorded live on video April 4th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jason Cercone talks with Jason Barnard about how to tell your authentic story as a podcast guest.Jason Cercone is the host of Evolution of Brand, a podcast that features stories and strategies for building an authentic personal brand. With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consuming power of storytelling and simplifying podcast guesting. He helps executives develop their authentic story and confidently tell it as a podcast guest, while maximising the value of each guest appearance and establishing thought leadership in their niche.When you're telling your authentic story as a podcast guest, it's important to leave a lasting impression. But how?Jason Cercone reveals how to make the most of your podcast guest appearance in this super awesome episode. Jason shares brilliant tips on writing podcast guest pitches and focuses on value-driven podcasts as opposed to sales-driven podcasts. He emphasises building a strong connection with the person or audience, providing value to the audience, and telling your story authentically, with the right attitude and commitment.As always, the show ends with passing the baton… Jason passes the virtual baton to next week’s groovy guest, Allison Riggs.What you’ll learn from Jason Cercone00:00 Jason Cercone and Jason Barnard01:00 What are the Risks When a Podcast is More Sales-oriented Than Value-oriented?01:43 How Does Jason Cercone Describe Podcast Guesting03:21 Jason Cercone’s Brand SERP05:33 Jason Cercone’s Tips to Boosting Website Retention Rate07:35 Kalicube: Three Solutions for Your Brand SERP08:06 How Jason Cercone Started in Podcasting13:57 What Makes You a Standout Podcast Guest14:46 Tips for Writing a Podcast Guest Pitch20:23 Cliffs Notes About You as a Guest22:45 How to Communicate the Value You Can Offer to Their Audience26:14 How Can Being a Podcast Guest Help with Branded Search?28:52 Passing the Baton: Jason Cercone to Allison RiggsThis episode was recorded live on video March 28th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Fabi Paolini talks with Jason Barnard about how to attract more ready-to-invest clients.Fabi Paolini is an accomplished brand strategist who helps coaches, consultants and professionals evolve and create compelling brands that look, sound and feel as authentic as possible. With her skillful guidance and expertise, they can effectively position themselves as premium brands that can attract investment-ready clients with a strong presence and compelling messaging. To attract premium customers, you must first understand your target audience and be a trusted provider of answers to their desires. It is beneficial to focus more on 'gain' marketing, which aims to build relationships, rather than 'pain' marketing, which only addresses the emotional aspects of their problems.There is also a key difference between content and messaging, which is knowing your audience. You can also build a loyal and engaged customer base by using content and messaging to appeal to potential customers and position yourself as an authority.In this exciting episode, Fabi Paolini discusses insightful nuggets for attracting premium clients. Fabi shares who her premium clients are and that you need to identify your own premium clients. Connecting with those who are actively seeking solutions is also a useful way to generate more engagement. Using pre-sell offers and different types of content is also important to attract attention and build relationships. Creating a unique selling proposition to stand out from the competition and filtering out unqualified prospects as they move through the sales funnel are essential steps.As always, the show ends with passing the baton…Fabi wonderfully passes the virtual baton to next week’s fantastic guest, Jason Cercone.What you’ll learn from Fabi Paolini00:00 Fabi Paolini and Jason Barnard 01:01 Fabi Paolini’s Brand SERP and Knowledge Panel02:45 Done for You Knowledge Panel Service by Kalicube03:14 Where Do You Start When Trying to Attract Premium Clients?03:32 Fabi Paolini’s Definition of a Premium Client05:45 The Importance of Communicating with Your Audience Through Your Content07:16 Focus More on Gain Marketing and Less on Pain Marketing08:32 Talk to People Who are Actively Looking for Solutions13:47 Pre-Selling Offers Before You Pitch14:14 Contents to Build Your Business14:25 Grow Your Audience Type of Content14:34 Nurture Your Audience Type of Content14:55 People’s Messaging Problem for Their Business16:00 Stand Where the Audience is Looking Marketing Approach17:06 What is a Unique Selling Proposition?17:26 Filtering Out People as They Move Through the Sales Funnel18:40 Sell to Your Audience Type of Content19:39 What Does Magnetising Through Message Embodiment Mean?22:20 Positioning Your Brand as an Authority25:02 The Difference Between Content and Messaging26:50 How can Attracting Premium Clients Help with Branded Search28:16 Passing the Baton: Fabi Paolini to Jason CerconeThis episode was recorded live on video March 21st 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Lorraine Ball talks with Jason Barnard about content based SEO - a smarter way to build your brand.Lorraine Ball is the founder of Digital Toolbox Community, where she helps business owners leverage Internet marketing for growth. Lorraine is a successful entrepreneur, author, professional speaker and host of a weekly marketing podcast, "More than a Few Words," who brings creative ideas, practical tips and decades of real-world experience to every conversation.For entrepreneurs and marketers looking to build their brand, content-based SEO is an important tool. And to establish your brand in the minds of people who are also potential customers, you need to offer solutions to their problems and address their concerns through your content and website.In this insightful episode, Lorraine Ball reveals a lot about how to build your brand through SEO. Lorraine discusses the need to identify the questions people have when they want to work with you and create content that answers those questions. She explains the importance of learning how to prioritise the relevant questions you need to answer, and to listen and review existing customer interactions. As always, the show ends with passing the baton… Lorraine sweetly passes the virtual baton to next week’s delightful guest, Fabi Paolini.What you’ll learn from Lorraine Ball00:00 Lorraine Ball and Jason Barnard01:35 Lorraine Ball’s Brand SERP04:51 Kalicube Support Group 05:24 Lorraine Ball’s Thoughts on Twitter05:52 Choosing Which Social Platforms are Best for You 07:26 Building Brand Through SEO 09:11 Identify the Questions People Have When They Want to Work with You09:51 What is Content Based SEO?12:24 How to Prioritise Which Questions to Answer on Your Website15:17 How Lorraine Ball is Evaluates SEO16:48 What Happens When You Answer Unrelated Questions18:14 Who is Your Brand About?19:29 From Federal Express to FedEx21:55 Trust and Like in Business Context26:42 How Does Branded Search Tie in with Content Based SEO28:55 Passing the Baton: Lorraine Ball to Fabi PaoliniThis episode was recorded live on video March 14th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jason Barnard talks about the SEO mastery summit debrief.Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog.The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique opportunity to learn from experts and peers in the field, and to learn about the latest best techniques and strategies for SEO.Jason Barnard discusses his brilliant and geeky takeaways from The SEO Mastery Summit in this super groovy episode. Jason features some of the best SEO professionals who attended the event, starting with Olesia Korobka and her SEO talk on Semantic HTML5 and her idea for "The Knowledge Panel You Deserve". Mads Singers' How to Achieve Success by Delegating Responsibilities. Robert Niechcial, Clean Data for AI and how to use AI to your advantage. Koray Tuğberk GÜBÜR's extensive knowledge of Topical Authority, micro and macro semantics. And finally, Charles Floate's Foundational Link Building.As always, the show ends with passing the baton… Jason passes the virtual baton to next week's insightful guest, Lorraine Ball.What you’ll learn from Jason Barnard00:00 Jason Barnard00:55 Kalicube’s Brand SERP and Knowledge Panel02:59 SEO Talk by Olesia Korobka: Semantic HTML5 03:27 The Knowledge Panel You Deserve03:57 Taking Control Away from Google04:31 Mads Singers’ How to Achieve Success by Delegating Responsibilities05:04 What Do Kalicube Babies Mean?05:50 Mads Singer’s Approach to Managing Teams and Delegation06:39 Robert Niechcial: Clean Data for AI07:36 How Important It is to Consider How Much Google Spends to Rank You09:45 What Does Quantum Processing Units Mean?10:12 How to Apply AI to Your Advantage10:25 Entity Stacking11:51 Topical Authority by Koray Tuğberk GÜBÜR12:56 Understanding Macro Semantics13:02 What is Micro Semantics?15:00 Koray Tuberk GÜBÜR's 25,000-Word Kalicube Pro Review15:32 Micro Semantics: Koray Tuberk GÜBÜR's 200 Rules for Writing16:51 Changing the Connections in Google's Understanding18:24 Charles Floate: Foundational Link Building20:47 Entity Equivalents24:08 Link Building as an Essential PR and Branding Strategy26:22 Passing the Baton: Jason Barnard to Lorraine BallThis episode was recorded live on video March 7th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Nat Rosasco talks with Jason Barnard about Agencies: how to create a bespoke project that wows your client.Nat Rosasco is a digital marketing entrepreneur and founder of Olive Street Design, Olive & Ash Design and Ballot Box Digital, online digital marketing companies with a proven track record of developing web marketing strategies, delivering branded digital experiences for clients and brands, building and designing websites, forming strategic partnerships, driving revenue and increasing profits in competitive markets. Nat has a deep understanding of the sales and marketing sector with proven expertise in business, operations and team building. Olive Street Design currently has over 1,365 clients in the United States, Asia, Africa and Europe including The Hasty Pudding of Harvard University, The Seattle Times, City of Chicago, Sweet Baby Ray's, University of Michigan, Northwestern University, AARP, Seminole County Supervisor of Elections, the City of Pompano Beach and the University of Notre Dame. Mr. Rosasco earned his undergraduate degree in economics from the University of Michigan and his MBA in marketing from DePaul University. He is also a member of the Small Business Council of Small Business for America's Future. Nat is originally from Chicago, Illinois, and currently resides in the Chicago area with his wife, Patricia. Their four children and seven grandchildren also live in the Chicago area.It can be nerve-wracking for an agency trying to develop a bespoke project for a small and medium sized business that is competing with the big players in the industry. There are lots to consider including factors such as limited budget, website, digital footprint and social media presence. Wow!This outstandingly incredible episode with Jason Barnard and Nat Rosasco discusses how to create a "wow" project for your clients (small and medium businesses) that not only impresses them, but helps them compete with larger companies. Nat shares brilliant tips for creating a website, aligning budget to expectations, cutting development time and costs in half, and choosing the right fonts, colours, calls to action, hero banners, personal branding, corporate branding, and more. Nat explains how he uses geo-targeting to optimise his clients' businesses and ultimately help them get on the first page of search engine results. Jason also explains that one business can not serve all customers and that it's important to figure out who you are really relevant to so you can focus on that and then potentially expand as your business grows.As always, the show ends with passing the baton… Nat passes the virtual baton to next week’s delightful guest, Allison Riggs.What you’ll learn from Nat Rosasco00:00 Nat Rosasco and Jason Barnard02:42 Nat Rosasco’s Brand SERP on Bing03:06 Kalicube Support Group03:14 Chat GPT on Bing04:22 Chat GPT’s Accurate Representation of Nat Rosasco05:29 The Need to Pay Attention to Your Digital Ecosystem and That of Your Brand07:50 Koray Tuğberk GÜBÜR 25,000 Words Review for Kalicube Pro08:32 What are the First Steps in Creating a Wow Project for Your Client09:31 Nat Rosasco’s Website Builder Platform Preference12:26 Align Budget with Expectations When Building a Website12:44 The Importance of CTAs on a Webpage15:41 Geo-target the Client to Optimize Their Search Engine Results18:22 Clear and Consistent Branding19:44 Google is Your New Business Card21:33 Creating an Email Marketing Template that Matches the Website21:55 Google Business Reviews and Facebook Reviews23:45 Nat Rosasco’s Personal Branding 25:57 Nat Rosasco’s Personal Brand and Corporate Brand Intertwined28:14 How Bespoke Projects That Wow Your Clients Fit into the Context of Branded Search29:10 Passing the Baton: Nat Rosasco to Allison RiggsThis episode was recorded live on video February 28th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Live...
Scott Turman talks with Jason Barnard about building a personal brand online with a book.Scott Turman is the founder and CEO of BrightRay Publishing, an American company that provides writing and publishing services to founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott is an American technologist, entrepreneur and author. He began his career writing code and cryptographic systems for organizations such as NASA, the U.S. Department of Defense, Disney, and other Fortune 500 companies. He is co-author of two books, "A Nerd's Guide to Negotiating Salary and Benefits," which reached the top 10 in its category on Amazon, and "How to Build Your Brand with a Book: Establishing Yourself as a Published Expert."As a business owner or marketer, using a book to increase visibility online is critical because it is an effective approach to getting your message across to a wide audience and establishing authority in Google’s eyes. A book helps you reach out to potential clients and business partners in a personal and professional way. It allows you to showcase your grooviest experience and expert understanding in your industry and explain why your products or services are better than those of your competitors. A book also gives you a platform to share your story in an engaging way, allowing readers to connect with you on a more intimate level. Jason Barnard wrote the book "The Fundamentals of Brand SERPs for Business" with Scott Turman's team of writing experts. And in this delightful episode, they discuss how the book came to be, from Jason's geeky perspective to something easy to understand. Scott also shared brilliant tips for writing a book, his approach to becoming an authority in Google's eyes and how writing a book can help you build a personal brand online. As always, the show ends with passing the baton…Scott wonderfully passes the virtual baton to next week’s brilliant guest, Nat Rosasco.What you’ll learn from Scott Turman00:00 Scott Turman and Jason Barnard00:13 The Fundamentals of Brand SERPs for Business01:44 Scott Turman’s Brand SERP02:47 Knowledge Panel Tips from Jason Barnard03:05 Scott Turman’s Knowledge Panel04:33 Kalicube Pro’s Analysis of Scott Turman’s Knowledge Panel08:09 Knowledge Panel Done for You Service by Kalicube08:43 How Scott Turman Started Building a Personal Brand Online with a Book10:25 Can Publishing a Book Help Your Personal Brand More than Articles11:37 Scott Turman’s Tips for Writing a Book12:29 Scott Turman’s Approach to Becoming an Authority in Google's Eyes14:31 Advantages of Writing a Book16:20 Writing a book with an Expert Writing Team 19:03 Building Authority with Limited Time: Podcast Vs Books22:59 How Does a Book Work for You in Terms of Google?24:19 Knowledge Panel Spam: Publishing Plagiarized Books to Get a Knowledge Panel27:13 How Does Branded Search Tie in with Writing a Book?28:25 Passing the Baton: Scott Turman to Nat RosascoThis episode was recorded live on video February 21st 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Josh Ramsey talks with Jason Barnard about ClearBrand marketing flywheel.Josh Ramsey is the business development manager at ClearBrand.com. A digital marketing agency focused on data-driven marketing that gets results: more leads and sales. He believes that without good marketing, businesses die and people suffer, and that ethical, scientific marketing can change the world.A marketing flywheel is important because it provides a holistic view of the entire Customer Journey, helping marketers understand the motivations and needs of their target audience. By understanding the Customer Journey, marketers can develop an effective marketing strategy that engages customers and drives them to action. The Marketing Flywheel also helps marketers identify opportunities for improvement in their current strategies.In this groovily insightful episode, Josh Ramsey dives into the powerful concept of the ClearBrand Marketing Flywheel and explains how it helps reduce marketing waste, increase credibility, and ensure your brand is seen. ClearBrand Marketing Flywheel focuses on three key components: Building Memories, Maximizing Availability, and Reaching the Market. He firmly believes in the power of storytelling, design and distinctiveness to engage customers and leave a lasting impression. Along the way, Josh points out the risks to take and the importance of doing research to make sure your brand stands out in the right way. And Josh believes that luck is just a matter of preparation and that marketing should always be based on data.As always the show ends with passing the baton… Josh cheerfully passes the virtual baton to next week’s awesome guest, Scott Turman.What you’ll learn from Josh Ramsey00:00 Josh Ramsey and Jason Barnard00:53 ClearBrand’s Brand SERP00:57 Why Does ClearBrand Run Google Ads for Its Own Brand Name03:43 ClearBrand’s Video Strategy04:40 Kalicube’s Three Solutions for Your Brand SERP05:05 Three Essential Components of a Flywheel05:25 What is a Flywheel?05:39 First Essential Component of a Flywheel: Build Memories07:16 Second Essential Component of a Flywheel: Maximising Availability08:08 Third Essential Component of a Flywheel: Reach The Market10:30 Two Essential Actions to Achieve Each Component of a Flywheel10:38 Essential Actions to Build Memories: Story and Design10:42 How Does a Story Help Engage with Customers11:20 The Importance of Design to Become a Recognisable and Memorable Brand12:12 Competitor and Market Research16:20 Essential Actions to Maximising Availability: Easy to Find and Easy to Buy16:30 How Do You Make Your Brand Easy to Find17:01 Reducing Buying Friction20:20 Essential Actions to Reach The Market: Focus on Users and Uses30:47 The Need to Listen to the Market31:31 How Can a Marketing Flywheel Help with Branded Search?34:01 Passing the Baton: Josh Ramsey to Scott TurmanThis episode was recorded live on video February 14th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
John Ozuysal talks with Jason Barnard about how to create content that converts.John Ozuysal is a growth marketer, 2x entrepreneur with 1x exit and has helped companies go from 0 to 7 figures. He is currently a co-founder of a 500 Startups backed Datapad. To this day he helps startups, accelerators and investors with growth marketing.An essential part of content marketing is creating content that prompts the reader to take an action, whether it's subscribing to a newsletter, making a purchase, or signing up for a free trial. This type of content builds trust with readers, provides them with useful information, and encourages them to take action. It is important to produce content that encourages purchase, as it leads to more engagement and conversions. Such content is tailored to the reader's needs and speaks to them in a way that they find appealing. They can also help you build relationships with your customers, which can lead to repeat business. They also help increase brand visibility and improve search engine visibility, which can lead to more customers and higher sales.John Ozuysal offers an in-depth look at the process of creating content that provides an AHA moment in this groovy episode. He shares expert tips on how to use images and videos to engage audiences and help readers understand the process, how to use customer questions to create content, and how to use screenshots and videos to showcase your product. Incredible indeed!As always the show ends with passing the baton… John wonderfully turns over the virtual baton to next week’s amazing guest, Josh Ramsey.What you’ll learn from John Ozuysal00:00 John Ozuysal and Jason Barnard00:58 DataPad’s Brand SERP01:50 DataPas INC. Knowledge Panel02:08 Kalicube Support Group02:13 John Ozuysal’s Brand SERP and Knowledge Panel03:49 Writing FAQs for Topical Authority04:25 John Ozuysal's Approach to Writing Content for B2B Saas Websites05:22 Disclaimer Content: Solve Problems with Your Product07:03 How to Come Up with Topic Ideas08:38 Images and Infographics for "How To" Content10:14 Kalicube FAQ Content Analysis14:23 The Benefits of Showing How Your Product Works to Potential Clients15:35 Educate Readers with Your Content16:55 Pitfalls and Drawbacks17:59 Content Writing Tips from John Ozuysal20:43 Desired Outcome Content27:07 Homepage Content that Converts31:44 Content Focused on the Current Solution 34:33 Product-led Content Marketing36:01 Passing the Baton: John Ozuysal to Josh RamseyThis episode was recorded live on video February 7th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results.Gert Mellak is the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites boost their SEO in a conversion-oriented way. Gert Mellak is also the author of the book "The ERICA Framework", in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results.Investing in SEO to increase visibility, traffic and conversions is an important step in optimising a website. SEO is a long-term game, so it's important to focus on the right keywords, content and strategies to get the results you want.In this insightful episode, Gert Mellak explains how determining what conversions mean to a business and establishing key metrics to measure progress requires an understanding of the business goals and objectives that SEO efforts are intended to achieve. Gert also shares his experience working with clients and discusses how to leverage their expertise to get the most out of SEO investments, through transparency, personalised videos and one-to-one conversations. Wonderful!As always, the show ends with passing the baton… Gert expertly passes the virtual baton to next week's brilliant guest, John Ozuysal.What you’ll learn from Gert Mellak00:00 Gert Mellak and Jason Barnard01:18 Gert Mellak’s Brand SERP and Knowledge Panel01:55 Kalicube Support Group03:48 Koray Tuğberk GÜBÜR’s Kalicube Pro Review05:20 Determine What Conversions Mean for the Business06:13 Conversion Vs Traffic08:23 Understanding Business Goals and What You Can Achieve with Your SEO Efforts09:44 Using Google Search Console10:54 Analysing Keywords that Rank on a Website12:33 Investing in Google Ads16:54 The Importance of Transparency and Client Conversations18:08 What are the Important KPIs that Average Users Need to Pay Attention to21:18 Personalised Videos to Walk Clients Through Their Conversion Progress25:09 How Does GPT-3 Affect SEO Strategy28:12 How Does Branded Search Tie in with Conversion Driven SEO 31:52 Passing the Baton: Gert Mellak to John OzuysalThis episode was recorded live on video January 31st 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Will Laurenson talks with Jason Barnard about the key to a perfect website.Will Laurenson is a customer experience optimisation consultant helping ecommerce brands optimise their customer journeys for conversion and customer value. If you're looking for a better ROI for your marketing spend and higher Customer Lifetime Value, you can connect with him on LinkedIn or Twitter. Will also hosts the Customers Who Click podcast, a weekly interview with leading marketers from across the industry.Websites play an important role in sales, and when you design a website, you probably first think about what will appeal to your customers. But what if you got that wrong and should focus on how the website works for customers and how it answers their questions and concerns about your products or services, as well as your business. What should you do to achieve a high conversion rate?In this interesting episode, Will Laurenson explains how to tailor the customer experience to increase a website's conversion rate. He also addresses the impact that text, images, and videos have on the customer experience on the website. In addition, he suggests some top-notch tools you can use to track and analyse your customers' actions while using your website, as well as the main barriers to conversion and how to overcome them.As always, the show ends with passing the baton…Will passes the virtual baton to next week’s super awesome guest Gert Mellak.What you’ll learn from Will Laurenson00:00 Will Laurenson and Jason Barnard 00:44 Will Laurenson's Brand SERP in the UK01:20 Kalicube Support Group 01:26 Customers Who Click's Brand SERP in the UK01:35 Will Laurenson's Thoughts on Favicons on a Brand SERP02:45 Favicons from a Branding and Marketing Perspective03:55 Icons Vs Bullet Points on Product Pages04:49 How Important is Text Vs Images on a Website05:34 How Do Images and Videos on Websites Affect the Customer Experience06:23 Recommended Tools for Analysing the Actions of Potential Customer on a Website 06:58 Jason Barnard’s Experience Installing Microsoft Clarity08:03 Are There Limitations to Using Microsoft Clarity?08:57 Knowledge Panel Done for You Service by Kalicube10:00 What Makes a Perfect Website?10:54 How Do Customer Personas Help Create a Website 15:47 What to Look for to Achieve a High Conversion Rate20:11 How Does the Use of Vocabulary Impact Website Conversion27:12 How Does Branded Search Fit into a Perfect Website30:45 Passing the Baton: Will Laurenson to Gert MellakThis episode was recorded live on video January 24th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Burkay Alpyildiz talks with Jason Barnard about EoT: Enough of things and phygital explained.Burkay Alpyildiz is a Phygital Experience Leader, Serial Entrepreneur and Managing Director. After a solid engineering education, Burkay focused more on project management, international business and experience design. He founded or co-founded companies that had great success in their fields and had significant differences that made them unique in the industry. His primary expertise is developing products and solutions to industry problems. With his ability to manage complex projects, he is known in the industry as a problem solver. Burkay takes a holistic approach to designing digital experiences and believes that each link in the value chain has a major impact on the final product or service that the end consumer engages. His value-added products and services have received multiple awards from top management. In addition to his professional work, Burkay volunteers for SCORE Mentors in Metro NJ Chapter, which includes Union, Hudson and Essex counties. He mentors hundreds of small business owners and start-ups on their path to success. He is the "Most Valuable Player" at SCORE Metro NJ and was recognised nationally in 2020.More and more companies are taking advantage of technological advances when it comes to meeting the needs of their customers. However, as technology continues to progress, the need for physical workforce is decreasing, and this is a major social impact that can be expected in the coming years. So how does Phygital fit into all of this? Hmmm…In this incredible episode, the amazing Burkay Alpyildiz explains what phygital means and looks at the fascinating question of how to merge digital and physical experiences for the good of society while avoiding the pitfalls of technological over-acceptance, such as unemployment and social disruption. He delves into the best examples of phygital experiences from Chat GPT and explains how the government is responding through education to the social problems caused by digital progress.As always, the show ends with passing the baton…Burkay groovily passes the virtual baton to next week’s fantastic guest, Will Laurenson.What you’ll learn from Burkay Alpyildiz00:00 Burkay Alpyildiz and Jason Barnard00:43 Burkay Alpyildiz’s Brand SERP01:15 Kalicube Support Group02:08 Burkay Alpyildiz’s Brand SERP in Turkey02:16 The Reason for Burkay Alpyildiz's Online Presence05:07 Kalicube Pro Saas for Agencies05:22 What Does Phygital Mean?06:09 Phygital Experience Explained 07:28 The Social Impact of Technological Progress09:58 What Does Phygital Design Mean?11:35 How the COVID Pandemic Accelerated the Phygital Transformation15:01 Examples of Phygital Experiences17:43 Chat GPT’s Best Examples of Phygital Experience18:50 Virtual Reality Shopping Experiences in Physical Stores19:44 Google Glass and Its relationship to Phygital Experience21:28 Phygital Healthcare Solutions 25:02 Government Response to Social Issues Caused by Digital Advances27:47 Passing the Baton: Burkay Alpyildiz to Will LaurensonThis episode was recorded live on video January 17th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Dennis Consorte talks with Jason Barnard about how to leverage press to build authority on Google.Dennis Consorte helps startups and small businesses because he believes that successful entrepreneurs give people hope, and that is more important today than ever. Dennis Consorte does this primarily through digital marketing and building teams and systems that enable incremental and sustainable growth in traffic, conversion and customer retention. He has over twenty years of digital marketing experience and sold his first ecommerce business in 2004. Today, he works as a digital marketing and operations consultant helping online businesses increase traffic, conversions and customer retention. His approach to digital marketing is unique in that he sees every touchpoint along the customer journey as an opportunity to build the kind of relationship one would expect only from face-to-face communication. Team building and storytelling are core to his methodology.Experts cannot claim to be experts just because they say they are. Experts need to prove their worth and let others speak on their behalf. In Google's case, you need third-party sources to help Google clearly understand who you are, what you do, and how much of an expert you really are. One way to do this is through the press.Press matters online and offline, and the incredibly brilliant Dennis Consorte reveals how to use your influence to get into third-party publications in this wonderful episode. He gives great tips on how to top the list of emails journalists receive per day and pique their interest with your story ideas and unique content. It's also important to provide journalists with data and direct them to your website where they can access information. Dennis also discusses how to get quoted in articles, build a foundation and work your way up to major publications. As always, the show ends with passing the baton… Dennis passes the virtual baton to next week’s awesome guest, Burkay Alpyildiz.What you’ll learn from Dennis Consorte00:00 Dennis Consorte and Jason Barnard02:04 Why Press Matters Online and Offline02:42 Kalicube Pro Analysis on Consorte Marketing, Inc.04:43 How Dennis Consorte Started Focusing on His Personal Brand05:14 Dennis Consorte’s Reasons for Branding His Name07:12 Knowledge Panel Done for You Service by Kalicube07:56 Google’s Need for Third Party Corroboration09:57 How to Leverage Your Influence to Get into Third Party Publications12:05 Tips on How to Effectively Approach Journalists13:40 Building Relationships with Journalists14:47 Tools That Can Help You Connect with Reporters Looking for Quotes for Stories15:43 Tips on How to Get Cited by Small Publications and Ladder Up to Large Publications17:22 How to Develop Story Ideas for a Press Release19:09 What are Data Stories?19:24 How Dennis Consorte Creates Unique Content 19:59 Gathering Data Through Surveys 22:07 Creating Engaging Content from Collected Data 26:29 How to Embed Video Content in a Press Release28:34 Dennis Consorte’s Thoughts on Branded Search and Digital PR30:47 Passing the Baton: Dennis Consorte to Burkay AlpyildizThis episode was recorded live on video January 10th 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Tatiana Bonneau talks with Jason Barnard about domain names as brand assets.Tatiana Bonneau now works for MarkUpgrade.com and SmartBranding.com with the goal of helping entrepreneurs make better decisions about their online brands. She is interested in entrepreneurship with all its joys and pains, technology and how it affects our lives, names, business names and domains as brand assets. She is happy to help anyone with a serious interest with thoughts and ideas on any of these topics.Every website or business has its own unique domain name. And since it plays an important role in how customers can access or find your website, entrepreneurs and business owners should consider investing in one.The lovely Tatiana Bonneau shares her domain name expertise in this incredible episode. She explains the need for a domain strategy for businesses, its value, and the consequences of not having one. Some entrepreneurs and business owners shy away from the concept of owning a domain name because they don't know enough about it and the cost is too high, but owning a domain name comes with certain benefits, and it's important to understand how it works and how it's an asset to your brand. Tatiana also discusses some tips on buying domain names and what makes a good domain name.As always, the show ends with passing the baton… Tatiana enthusiastically passes over the virtual baton to next week’s groovy guest, Dennis Consorte.What you’ll learn from Tatiana Bonneau00:00 Tatiana Bonneau and Jason Barnard02:09 Branded Search (and Beyond) with Jason Barnard03:17 Tatiana Bonneau’s Brand SERP05:56 Tatiana Bonneau’s Knowledge Panel06:13 Kalicube Support Group06:58 Jason Barnard’s Knowledge Panel Tips08:15 Is a .com Domain Necessary for Your Exact Brand Name?11:36 What Makes a Good Domain Name?13:26 The Value of a Domain Name to Your Brand and the Cost of Not Having One20:05 Domain Name Tips22:00 Strategies for Buying a Domain Name so Competitors Don’t Get It22:51 The Importance of Knowing the Difference Between a Domain Name and URL in a Website23:15 Why Do Companies Need a Domain Name Strategy23:35 Different Uses for Domain Names25:17 How is the Cost of Acquiring Domain Names Determined?30:40 Brand Consistency31:47 Passing the Baton: Tatiana Bonneau to Dennis ConsorteThis episode was recorded live on video January 3rd 2023Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mads Singers talks with Jason Barnard about building a team rather than just a group of coworkers.Mads has more than 10 years of experience in Fortune 500 companies such as Xerox and IBM and more than 8 years of experience coaching and consulting online entrepreneurs in management and outsourcing. He has also spoken at many major events such as CMSEO, TiECon, DCBKK & DMSS Bali, SEO Spring Training, 7 Figure Seller Summit and the Survive and Thrive Ecommerce Summit. Mads, who currently owns and manages 4 companies and employs more than 100 people, does not just talk the talk, he walks the walk. Mads is not only a management expert, but also an expert in growing and scaling an online business. He is one of the industry experts on the DISC method, which is a cornerstone of his management philosophy, and he shares his knowledge through the Effective Management Mastery course and community.Achieving attainable business goals requires a group of people working together as a team. Communication, trust, ownership and responsibilities are critical in this process. Building a team can be difficult without a team manager who has the necessary team management skills. It is also important to consider what type of team manager a team needs.In this wonderful episode, the rather brilliant Mads Singers gives wonderful insights into the value of delegating responsibility, how to recognise people with team management skills, and how to deal with someone who is afraid to step up to a higher position and take responsibility. The highlight of the episode is how to effectively build a team that works together to achieve maximum productivity and groovy results.As always, the show ends with passing the baton… Mads passes the virtual baton to next week’s absolutely delightful guest, Tatiana Bonneau.What you’ll learn from Mads Singers00:00 Mads Singers and Jason Barnard01:21 Mads Singers’ Brand SERP02:32 SEO Mastery Summit Saigon03:21 Team Building Tips from Mads Singers06:44 The Value of Delegating Responsibilities08:42 How to Deal with People Afraid to Take Responsibility10:10 How to Deal with Remote Workers Who Feel Isolated10:41 One-to-One Meeting Vs Team Meetings11:51 What are One-to-One Meetings Good for?13:27 Knowledge Panel Done for You Service by Kalicube14:06 How to Turn Your Coworkers Into a Real Team16:06 The Difference Between Hierarchical Organisation Structure and Flat Organisation17:44 What Does Leading a Team Mean?18:56 Promotion Qualification: Team Management Skills19:48 How to Recognise People with Team Management Skills20:00 How Advantageous Good Communication is in a Leadership and Management Position21:23 Considerations for the Type of Team Manager the Team Needs21:58 What to Look for When Promoting or Hiring at the Corporate Level23:50 Where in a Hierarchical Structure Do Teams Form?24:54 How to Bring Teams Together Into an Overall Organisational Team27:42 Setting Goals and Formulating Plans 30:18 Ownership and Responsibilities within a Team35:08 Passing the Baton: Mads Singers to Tatiana BonneauThis episode was recorded live on video December 27th 2022Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Irina Poddubnaia talks with Jason Barnard about how to make 5-10% extra sales on Autopilot.Irina Poddubnaia is the founder of TrackMage, a package tracking software that increases sales and customer loyalty by providing a superior post-purchase customer experience. Her journey began by managing a fulfillment center in China for 2.5 years (without speaking Chinese) and then starting and successfully running a SAAS company to this day - completely remotely and without external funding.While ecommerce sellers focus on acquiring new customers, they often overlook the opportunity to generate additional revenue through their existing customers. Retaining customers and keeping them in a cycle to repeat orders should also be a priority in marketing strategy.In this episode, the amazing Irina Poddubnaia discusses how ecommerce stores can get additional sales from customers who have recently purchased and are still checking their delivery status. Irina also explains the importance of keeping your brand name in the minds of your customers throughout the buying process and getting customer reviews. Positive feedback promotes the brand and serves as a good reference for future customers. And negative feedback can be used to improve existing processes and the customer experience.As always, the show ends with passing the baton…Irina passes the virtual baton to next week’s incredibly fantastic guest Dmitrii Kustov.What you’ll learn from Irina Poddubnaia00:00 Irina Poddubnaia and Jason Barnard01:36 Irina Poddubnaia’s Brand SERP02:10 Jason Barnard’s Brand SERP03:08 Google’s Vertical Brand SERP Filter03:16 Kalicube Support Group04:00 Kalicube Knowledge Panel Course04:19 Post Funnel Vs Flywheel Cycle06:39 How to Reactivate an Ecommerce Customer08:17 How to Keep Customers on Your Website While They Check Delivery Status08:48 How to Anchor Your Brand in the Minds of Your Customers Throughout the Buyer Journey12:15 How to Get Repeat Orders from Existing Clients14:28 The Importance of Training Customers to Use Your Ecommerce Platform15:24 Customer Retention Rate16:33 How to Turn Trained Customers into Ambassadors16:49 Why is it Important to Get Customer Reviews19:57 When is the Right Time to Request a Customer Review21:56 Asking the Right Questions to Get a Review26:44 Passing the Baton: Irina Poddubnaia to Dmitrii KustovThis episode was recorded live on video December 13th 2022Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site.Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others.Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links?In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem solution.As always, the show ends with passing the baton… Alexandra wonderfully passes the virtual baton to next week's fantastic guest, Irina Poddubnaia.What you’ll learn from Alexandra Tachalova00:00 Alexandra Tachalova and Jason Barnard00:57 Digital Olympus’ Brand SERP02:14 Alexandra Tachalova’s Brand SERP and Knowledge Panel04:47 Knowledge Panel Done for You Service by Kalicube05:12 Building Links on Your Website06:45 Backlinks for Kalicube Tuesdays07:09 Relationship-based Link Building09:14 Link Building Tips from Alexandra Tachalova09:48 What is the Main Problem with Getting Links?10:11 How Important It is to Understand the Content to Get Links11:38 Brand SERP as a Link Magnet12:50 Alexandra Tachalova's Thoughts on Outbound Links14:30 What Do Reciprocal Links Mean and Their Effect on Google17:14 Creating Scalable Links 18:23 Link Builders: Link Relationship Manager 18:53 How to Increase Your Chances of Getting Links via Social Media 20:56 Is Niching Down a Good Way to Get Links?22:30 Linking Angles for Commercial Content26:17 Closing the Current Link Gap28:40 Why Link Building Won't Help You Solve Your Business Problem33:07 Passing the Baton: Alexandra Tachalova to Irina PoddubnaiaThis episode was recorded live on video December 06th 2022Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Ash Nallawalla talks with Jason Barnard about why enterprises need a CWO (Chief Web Officer).Ash Nallawalla has more than 20 years of experience in search engine marketing. He has worked as an independent consultant, as an in-house SEO manager for large companies, and on the agency side for smaller companies. He also founded and sold an SEO training company. He wrote a monthly SEO column for APC Magazine for many years. He recognized the need to close what he saw as an awareness gap among managers of the SEO function. He observed costly mistakes that resulted in ranking drops, which meant lost revenue for most companies. This inspired his latest publishing venture, a series of three books that includes "Accidental SEO Manager," currently available on Amazon.One person at the top of the organizational structure is responsible for each of the many departments that make up large companies. But can someone in the executive suite be held responsible for SEOs as part of the corporate organization, considering that they contribute a good percentage of online revenue? In this insightful episode, Ash Nallawalla talks at length about the tasks that a CWO or Chief Web Officer can take on to represent and optimise the role of SEOs in both technical and marketing areas. Ash Nallawalla discusses in detail in this insightful episode the roles that a CWO or Chief Web Officer can take on to represent and maximize the function of SEO. He also shares brilliant knowledge about web governance, explains why companies are still hesitant to have a CWO and why a company should invest in SEO.As always, the show ends with passing the baton… Ash groovily turns over the virtual baton to next week’s delightful guest Alexandra Tachalova.What you’ll learn from Ash Nallawalla00:00 Ash Nallawalla and Jason Barnard00:50 Ash Nallawalla’s Brand SERP01:20 Ashok Nallawalla’s Brand SERP03:36 Knowledge Panel Tips from Jason Barnard03:55 Brand SERP and Knowledge Panel Support Group04:22 Knowledge Panel Done for Jason Hennessey by Kalicube Using the Kalicube Process 04:29 Knowledge Panel Checklist05:08 Ash Nallawalla’s Definition of a CWO06:59 The Difference Between SEO and Other Jobs in a Company08:20 What Does Accidental SEO mean?08:53 SEO and CWO09:13 Organisational Role of a Chief Web Officer10:00 What is Web Governance?11:56 Investing in SEO13:08 Having Google Ads on Your Brand Name for Every Brand or Just the Big Brands14:30 How to Recruit a Good SEO20:50 Having someone in the C-suite Who Represents SEO22:15 Why Companies are Still Hesitant to Have a Chief Web Officer30:15 Passing the baton: Ash Nallawalla to Alexandra TachalovaThis episode was recorded live on video November 29th 2022Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Carly J. Cais talks with Jason Barnard about spark your marketing with conversion content.
Carly J. Cais started in marketing before she even knew it was marketing: she created websites for businesses in 2001 (her first website was a My Little Pony flipping shop ). She later started a niche blog and grew it over 12 years to a monthly readership of more than 120,000, partnering with ad networks and brands like L'OREAL, Martha Stewart Crafts and PLAID. She initially worked in B2C marketing, then moved into B2B in 2014, landing in the SaaS space shortly thereafter. After working with a number of early-stage startups, she found a knack for growing SaaS organizations through a combination of marketing, operations and Sales enablement, helping companies grow their pipeline, expand their customer base and lay the groundwork for scaling. She co-founded a consulting firm in mid-2021 and launched her own business as RevvSpark in early 2022. RevvSpark provides conversion content to marketing and sales teams of B2B SaaS companies with a focus on content marketing, demand gen and sales enablement. If it's visual and needs to persuade and convert, RevvSpark delivers it.
Sales and marketing alignment is critical for any business. Creating common goals, strategies and communication between each team to also deliver consistent messaging and content that guides customers along their Buyer's Journey, regardless of what stage they are at.
In this wonderful episode, the lovely Carly J. Cais shares brilliant nuggets about how to create high-converting content using her SPARK principle, Strategy, Planning, Assessment, Roles and Responsibilities, and Kick Start. She also goes into detail about the three stages of the buyer journey, the Awareness Stage, the Conversion Stage, and the Decision Stage, and what content best fits each stage: Top of Funnel Content, Middle of Funnel Content, and Bottom of Funnel Content.
Carly also discusses how to get customer feedback in order to understand their pain points and recommended a book as a resource.
As always, the show ends with passing the baton… the wonderful Carly passes the virtual baton to Ash Nallawalla, who will be next week's incredible guest.
What you’ll learn from Carly J. Cais
00:00 Carly J. Cais and Jason Barnard01:35 Carly J. Cais’ Brand SERP02:15 Kalicube Knowledge Panel and Support Group02:22 Kalicube’s Brand SERP03:38 Knowledge Panel Done for You Services by Kalicube04:01 What Does SPARK Mean?04:14 The Process for Improving Customer Touch Points Along the Buyer’s Journey04:25 Step 1: Start with a Strategy05:10 Step 2: Create a Plan05:16 Step 3: Conduct an Assessment and Audit06:15 Aligning Sales and Marketing to Improve Customer Experience08:43 Updating Website Content and General Web Information To Guide Customers on their Buyer’s Journey11:09 Importance of a Consistent Marketing Message12:12 Using Tools and Manual Process to Review Content For Google and Users14:54 Step 4: Defining Roles and Responsibilities of Team Members17:00 How Do You Know Which Content to Focus on?17:11 Three Stages in the Buyer’s Journey17:25 Awareness Stage: Top of Funnel Content21:34 Conversion Stage: Middle of Funnel Content22:09 Creating Multiple Content Options to Help Customers Whichever Stage They Started Their Buyer's Journey25:03 Getting Customer Feedback to Understand Their Pain Points26:17 Decision Stage: Bottom of Funnel Content26:35 Carly J. Cais’ Book Recommendation29:01 Passing the Baton: Carly J. Cais to Ash Nallawalla
This episode was recorded live on video November 22nd 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results!
From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google.
Achieving harmony in the SERP that sings to your audience and Google, how cool is that? Hum jamming is a brilliant way to get started and get the ideas flowing, and Joseph S. Khan's approach in all of these areas whether in the SERP or music is definitely incredible.
Joseph reveals what he means by harmony in the SERP, as well as some great tips for SEO and how he managed to remove irrelevant results from Hum Jam's Brand SERP using techniques which he learned from the groovy Jason Barnard, The Brand SERP Guy.
As always, the show ends with passing the baton… which Joseph enthusiastically does for Carly J. Cais, who will be the lovely guest next week.
What you’ll learn from Joseph S. Kahn
00:00 Joseph S. Khan and Jason Barnard01:03 Joseph S. Khan’s Theory on Why Many SEOs are Musicians05:14 Hum JAM’s Brand SERP in Atlanta05:42 Hum JAM’s Brand SERP in the UK05:58 Kalicube Knowledge Panel and Brand SERP Support Group07:29 Knowledge Panel Done for Jason Hennessey by Kalicube07:39 Knowledge Panel Checklist 08:19 What Does Harmony in the SERP Mean?10:38 The Importance of Citations in the SERP10:52 Joseph S. Khan’s Brand SERP Chord12:56 AIDA Method for Music and the SERP13:20 Hum JAM’s Approach to Humming Up Ideas14:38 SEO Tips from Joseph S. Khan19:04 Transposition Ideas for SEO21:30 Domain Tips from Jason Barnard 22:15 How Long Did it Take Hum JAM to Remove Irrelevant Result on it’s Brand SERP?23:22 Doing Competitive Research27:40 How to Use Joseph Khan’s Harmony Approach to SEO as a Beginner 32:05 Passing the Baton: Joseph S. Khan to Carly J. Cais
This episode was recorded live on video November 15th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Shane Hodge talks with Jason Barnard about make your website a booking and buying machine.
Shane Hodge is a globetrotter, speaker, high performance sales and marketing professional, motivator, chef, non-technical expert, motorcyclist and 10-year CEO/co-founder of TheCamel.co, a digital agency in the Philippines that is a global fulfilment partner for Duda agencies around the world, designs and builds sensational websites, does technical development and is a Google partner providing digital marketing services.
In this day and age, people will research on the web before they buy anything. As a business owner, it is therefore very important to have a website where customers or potential customers can find out about the product or service you offer. Websites can be more than just a "customer attraction programme" and you can absolutely make your website a booking and buying engine for your business.
This entertaining and insightful episode with Shane Hodge and Jason Barnard offers incredible tips on how to effectively convert prospects into buyers on your website. From call-to-actions that actually work, to text and colour, to where in a page you should place customer reviews and testimonials, to the best way you can highlight features and benefits of the products and services you offer… and how to ensure your potential client understands at a glance "why they should buy from you". Last (HUGE) point: when you are creating a website, think about who you are designing it for.
As always, the show ends with passing the baton… Shane delightfully passes the virtual baton to next week's brilliant guest, Joseph S. Khan… with a song!
What you’ll learn from Shane Hodge
00:00 Shane Hodge and Jason Barnard 00:46 Shane Hodge's Brand SERP01:12 TheCamel.co’s Brand SERP01:30 Duda’s Knowledge Panel in the US01:56 Kalicube’s Knowledge Panel and Brand SERP Support Group02:20 Website Builder: Duda Vs WordPress04:49 Koray Tuğberk GÜBÜR’s 25,000 Word Review of Kalicube Pro05:58 Team Kalicube07:49 How to Make Your Website a Booking and Buying Machine08:00 The Importance of Call-to-Action to Any Website08:30 What Role Does a Website Really Perform for a Business09:08 How Social Media has Changed the Way We Look at Website Content10:06 How to Convince Business Owners to Stop Trying to be Pixel Perfect with Their Website11:11 Who Should You Design your Website for?12:24 Where is the Ideal Place for Customer Reviews on a Website?13:40 Effective Website Page Structure13:48 Highlighting Features and Benefits17:30 Distinguish Your Own Personality from Your Brand’s Personality20:48 Are Website Text and Color Important to a Customer’s Booking and Buying Decision22:16 Shane Hodge’s Tips for Including Call to Actions on a Website26:42 How to Effectively Filter Potential Clients on a Website30:46 Passing the Baton: Shane Hodge to Joseph S. Khan
This episode was recorded live on video November 8th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Shane Hodge talks with Jason Barnard about make your website a booking and buying machine.
Shane Hodge is a globetrotter, speaker, high performance sales and marketing professional, motivator, chef, non-technical expert, motorcyclist and 10-year CEO/co-founder of TheCamel.co, a digital agency in the Philippines that is a global fulfilment partner for Duda agencies around the world, designs and builds sensational websites, does technical development and is a Google partner providing digital marketing services.
In this day and age, people will research on the web before they buy anything. As a business owner, it is therefore very important to have a website where customers or potential customers can find out about the product or service you offer. Websites can be more than just a "customer attraction programme" and you can absolutely make your website a booking and buying engine for your business.
This entertaining and insightful episode with Shane Hodge and Jason Barnard offers incredible tips on how to effectively convert prospects into buyers on your website. From call-to-actions that actually work, to text and colour, to where in a page you should place customer reviews and testimonials, to the best way you can highlight features and benefits of the products and services you offer… and how to ensure your potential client understands at a glance "why they should buy from you". Last (HUGE) point: when you are creating a website, think about who you are designing it for.
As always, the show ends with passing the baton… Shane delightfully passes the virtual baton to next week's brilliant guest, Joseph S. Khan… with a song!
What you’ll learn from Shane Hodge
00:00 Shane Hodge and Jason Barnard 00:46 Shane Hodge's Brand SERP01:12 TheCamel.co’s Brand SERP01:30 Duda’s Knowledge Panel in the US01:56 Kalicube’s Knowledge Panel and Brand SERP Support Group02:20 Website Builder: Duda Vs WordPress04:49 Koray Tuğberk GÜBÜR’s 25,000 Word Review of Kalicube Pro05:58 Team Kalicube07:49 How to Make Your Website a Booking and Buying Machine08:00 The Importance of Call-to-Action to Any Website08:30 What Role Does a Website Really Perform for a Business09:08 How Social Media has Changed the Way We Look at Website Content10:06 How to Convince Business Owners to Stop Trying to be Pixel Perfect with Their Website11:11 Who Should You Design your Website for?12:24 Where is the Ideal Place for Customer Reviews on a Website?13:40 Effective Website Page Structure13:48 Highlighting Features and Benefits17:30 Distinguish Your Own Personality from Your Brand’s Personality20:48 Are Website Text and Color Important to a Customer’s Booking and Buying Decision22:16 Shane Hodge’s Tips for Including Call to Actions on a Website26:42 How to Effectively Filter Potential Clients on a Website30:46 Passing the Baton: Shane Hodge to Joseph S. Khan
This episode was recorded live on video November 8th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Stacey Hall talks with Jason Barnard about how to make sales by staying in your comfort zone.
Stacey Hall is the founder of Success with Stacey Hall and has made it to #1 on the bestseller list with 5 books in several countries. Her new book is Selling From Your Comfort Zone. She is known for her myth debunking social media marketing training program "Go for YES" which has helped thousands of people increase sales, satisfaction and success. She is an acclaimed speaker who received recognition for her TEDx talk. Her mission is to help salespeople reach and connect with their ideal audience, solve their audience's problems, and leave a legacy that will live on long after she is gone.
Going beyond your comfort zone can help you achieve in a variety of areas of life. But is the same requirement necessary for sales? Hmmm … What if you can be in a situation where people are attracted to what you sell whilst you stay in your comfort zone and maintain your principles, your talents, your confidence and your power zone?
The wonderful Stacey Hall shares great insights from her book, Selling From Your Comfort Zone, in this brilliant episode with Jason Barnard. She covers the new ABC's of selling: Alignment, Belief and Consistency (a lot better than Always Be Closing), and also shares her own philosophies in selling - Stacey's Scale of Sale.
Stacey puts a lot of emphasis on having a comfortable story to share with the audience. You have to make sure you know why you want to sell what you are selling and have an emotional connection to it to attract sales, satisfy customers and achieve your own success.
As always, the show ends with passing the baton… Stacey cheerfully turns over the virtual baton to next week's rather incredible guest Shane Hodge.
What you’ll learn from Stacey Hall
00:00 Stacey Hall and Jason Barnard01:19 Stacey Hall’s Brand SERP in the UK01:40 Brand SERP and Knowledge Panel Support Group01:51 Stacey Hall’s Brand SERP in the US02:23 Do You Need to Get Out of Your Comfort Zone to be Successful?02:55 What Does Your Comfort Zone Mean?04:53 Knowledge Panel Done for You Service by Kalicube05:33 Figuring Out Which People Have the Same Passion as You in Sales09:04 Finding the Comfortable Path for You to be in Sales09:29 Creating a Comfortable Story to Share11:57 How Do You Get People Talking About What You Sell?13:47 How Do You Attract Your Ideal Audience?14:24 The Importance of Emotional Attachment to What You Sell17:10 What Does the Alignment Marketing Formula Mean?17:22 First New ABC’s of Sales: Consistency17:49 Second New ABC’s of Sales: Belief19:04 Third New ABC’s of Sales: Alignment20:24 Stacey’s Scale of Sale23:17 What is a Pity Purchase?25:03 How Do You Have a Happy Customer On Board?30:04 Passing the Baton: Stacey Hall to Shane Hodge
This episode was recorded live on video November 1st 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Stacey Hall talks with Jason Barnard about how to make sales by staying in your comfort zone.
Stacey Hall is the founder of Success with Stacey Hall and has made it to #1 on the bestseller list with 5 books in several countries. Her new book is Selling From Your Comfort Zone. She is known for her myth debunking social media marketing training program "Go for YES" which has helped thousands of people increase sales, satisfaction and success. She is an acclaimed speaker who received recognition for her TEDx talk. Her mission is to help salespeople reach and connect with their ideal audience, solve their audience's problems, and leave a legacy that will live on long after she is gone.
Going beyond your comfort zone can help you achieve in a variety of areas of life. But is the same requirement necessary for sales? Hmmm … What if you can be in a situation where people are attracted to what you sell whilst you stay in your comfort zone and maintain your principles, your talents, your confidence and your power zone?
The wonderful Stacey Hall shares great insights from her book, Selling From Your Comfort Zone, in this brilliant episode with Jason Barnard. She covers the new ABC's of selling: Alignment, Belief and Consistency (a lot better than Always Be Closing), and also shares her own philosophies in selling - Stacey's Scale of Sale.
Stacey puts a lot of emphasis on having a comfortable story to share with the audience. You have to make sure you know why you want to sell what you are selling and have an emotional connection to it to attract sales, satisfy customers and achieve your own success.
As always, the show ends with passing the baton… Stacey cheerfully turns over the virtual baton to next week's rather incredible guest Shane Hodge.
What you’ll learn from Stacey Hall
00:00 Stacey Hall and Jason Barnard01:19 Stacey Hall’s Brand SERP in the UK01:40 Brand SERP and Knowledge Panel Support Group01:51 Stacey Hall’s Brand SERP in the US02:23 Do You Need to Get Out of Your Comfort Zone to be Successful?02:55 What Does Your Comfort Zone Mean?04:53 Knowledge Panel Done for You Service by Kalicube05:33 Figuring Out Which People Have the Same Passion as You in Sales09:04 Finding the Comfortable Path for You to be in Sales09:29 Creating a Comfortable Story to Share11:57 How Do You Get People Talking About What You Sell?13:47 How Do You Attract Your Ideal Audience?14:24 The Importance of Emotional Attachment to What You Sell17:10 What Does the Alignment Marketing Formula Mean?17:22 First New ABC’s of Sales: Consistency17:49 Second New ABC’s of Sales: Belief19:04 Third New ABC’s of Sales: Alignment20:24 Stacey’s Scale of Sale23:17 What is a Pity Purchase?25:03 How Do You Have a Happy Customer On Board?30:04 Passing the Baton: Stacey Hall to Shane Hodge
This episode was recorded live on video November 1st 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP.
Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com.
Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider.
LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search!
But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode.
As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall.
What you’ll learn from Daniel Alfon
00:00 Daniel Alfon and Jason Barnard00:58 Knowledge Panel Checklist01:31 Kalicube Pro Saas for Agencies02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn?03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms?04:18 The Importance of LinkedIn for Brand SERPs04:58 Data From Kalicube Pro Saas Platform05:37 Daniel Alfon’s LinkedIn Profile07:06 LinkedIn Profile Video Strategy08:30 Maximising LinkedIn’s New Features09:04 How Important is it to Fill Out Your LinkedIn Profile11:44 LinkedIn as a Search Engine15:06 Can LinkedIn’s Algorithm be Easily Tricked?16:01 LinkedIn for Business Owners Vs Employees17:54 LinkedIn Strategy for B2B19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile21:00 Daniel Alfon’s LinkedIn Profile Tips25:31 Are Emoticons in the LinkedIn Title a Good Idea?27:55 The Importance of Relevant Connections30:26 Passing the Baton: Daniel Alfon to Stacey Hall
This episode was recorded live on video October 25th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP.
Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com.
Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider.
LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search!
But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode.
As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall.
What you’ll learn from Daniel Alfon
00:00 Daniel Alfon and Jason Barnard00:58 Knowledge Panel Checklist01:31 Kalicube Pro Saas for Agencies02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn?03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms?04:18 The Importance of LinkedIn for Brand SERPs04:58 Data From Kalicube Pro Saas Platform05:37 Daniel Alfon’s LinkedIn Profile07:06 LinkedIn Profile Video Strategy08:30 Maximising LinkedIn’s New Features09:04 How Important is it to Fill Out Your LinkedIn Profile11:44 LinkedIn as a Search Engine15:06 Can LinkedIn’s Algorithm be Easily Tricked?16:01 LinkedIn for Business Owners Vs Employees17:54 LinkedIn Strategy for B2B19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile21:00 Daniel Alfon’s LinkedIn Profile Tips25:31 Are Emoticons in the LinkedIn Title a Good Idea?27:55 The Importance of Relevant Connections30:26 Passing the Baton: Daniel Alfon to Stacey Hall
This episode was recorded live on video October 25th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jonas Sickler talks with Jason Barnard about where do branded searches on Google come from?
Jonas Sickler is a published author and SEO manager at Terakeet. He leads the inbound organic search marketing strategy for the brand and writes about how to gain positive consumer attention through SEO and content strategy. His advice has appeared in Forbes, CMI and Search Engine Watch.
Large and small companies have different perceptions of their brand's online presence, although both are focused on attracting more customers. The way they treat their online presence still matters a lot. Large companies tend to approach online branding this way: they are well-known in the offline world and have a huge customer base, so why should they worry about managing their online presence when they are already well established? Smaller companies often fail to see the return on investment of digital branding.
Online branding is vital to every business, big or small. Who is googling your brand name? It's not only customers, but also prospects, investors, partners, future employees and so many more people who are super-important to your business. You'd be a fool to miss all those opportunities ;) Controlling what Google displays in your Brand SERP is definitely crucial.
A groovy and insightful episode with Jason Barnard and this week's guest, Jonas Sickler, who shares incredible insights into how important it is for companies to invest in their brand's digital presence, why people search for someone or a company on Google and even how a company can handle a bad-news crisis. Incredibly fascinating!
As always, the show ends with passing the baton… Jonas Sickler awesomely turned over the virtual baton to next week's pretty incredible guest, Daniel Alfon.
What you’ll learn from Jonas Sickler
00:00 Jonas Sickler and Jason Barnard01:16 Jonas Sickler’s Brand SERP02:56 Terakeet’s Brand SERP04:43 Kalicube Pros Saas for Agencies05:38 How Did Jason Barnard Get Started with Brand SERP?06:49 The Importance of Knowledge Panel Management07:26 Jason Hennessy’s Knowledge Panel Success Within Two Months08:05 Why Do People Search Someone’s Name on Google?09:27 Why Do People Search for a Company’s Name on Google?10:32 What Drives Branded Search on Google?11:51 The Value of the Information Google Displays in a Brand SERP13:54 Do Reviews Still Matter?17:55 The Need for Businesses to Invest in Their Brand’s Digital Presence20:06 Kalicube Case Study: Backpacker Job Board22:16 Controlling Companies’ Digital Presence25:24 Do Job Seekers Google the Company They Want to Work for?27:30 How to Handle a Brand’s Crisis?30:19 Passing the Baton: Jonas Sickler to Daniel Alfon
This episode was recorded live on video October 18th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jonas Sickler talks with Jason Barnard about where do branded searches on Google come from?
Jonas Sickler is a published author and SEO manager at Terakeet. He leads the inbound organic search marketing strategy for the brand and writes about how to gain positive consumer attention through SEO and content strategy. His advice has appeared in Forbes, CMI and Search Engine Watch.
Large and small companies have different perceptions of their brand's online presence, although both are focused on attracting more customers. The way they treat their online presence still matters a lot. Large companies tend to approach online branding this way: they are well-known in the offline world and have a huge customer base, so why should they worry about managing their online presence when they are already well established? Smaller companies often fail to see the return on investment of digital branding.
Online branding is vital to every business, big or small. Who is googling your brand name? It's not only customers, but also prospects, investors, partners, future employees and so many more people who are super-important to your business. You'd be a fool to miss all those opportunities ;) Controlling what Google displays in your Brand SERP is definitely crucial.
A groovy and insightful episode with Jason Barnard and this week's guest, Jonas Sickler, who shares incredible insights into how important it is for companies to invest in their brand's digital presence, why people search for someone or a company on Google and even how a company can handle a bad-news crisis. Incredibly fascinating!
As always, the show ends with passing the baton… Jonas Sickler awesomely turned over the virtual baton to next week's pretty incredible guest, Daniel Alfon.
What you’ll learn from Jonas Sickler
00:00 Jonas Sickler and Jason Barnard01:16 Jonas Sickler’s Brand SERP02:56 Terakeet’s Brand SERP04:43 Kalicube Pros Saas for Agencies05:38 How Did Jason Barnard Get Started with Brand SERP?06:49 The Importance of Knowledge Panel Management07:26 Jason Hennessy’s Knowledge Panel Success Within Two Months08:05 Why Do People Search Someone’s Name on Google?09:27 Why Do People Search for a Company’s Name on Google?10:32 What Drives Branded Search on Google?11:51 The Value of the Information Google Displays in a Brand SERP13:54 Do Reviews Still Matter?17:55 The Need for Businesses to Invest in Their Brand’s Digital Presence20:06 Kalicube Case Study: Backpacker Job Board22:16 Controlling Companies’ Digital Presence25:24 Do Job Seekers Google the Company They Want to Work for?27:30 How to Handle a Brand’s Crisis?30:19 Passing the Baton: Jonas Sickler to Daniel Alfon
This episode was recorded live on video October 18th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Katrina McKinnon talks with Jason Barnard about writing content at scale with humans.
Katrina McKinnon is the founder of CopySmiths.com, a company that provides blog writing services for eCommerce stores. One of the 50 founding members of eCommerceFuel.com, Katrina McKinnon has also spoken at three conferences, served as a community greeter, and been an outsourcing and content expert for an ecommerce community of over 1,000 members over the past decade. Guest on the eCommerce Fuel, Practical eCommerce and eComCrew podcasts. Creator of more than 3,000 training screencasts and reviews for authors and the eCommerce community. Administrator of an African writers group with more than 35,000 members.
How can writing high-quality content be maintained as the volume of output increases? Using AI tools is one good choice, but in this awesome episode, Katrina McKinnon gives a comprehensive look at how she maintains quality with human-written content as she scales up the volume of content written.
Katrina McKinnon also shares an overview of the training she gives, her experiences working with incredible Kenyan writers, some tips and tricks for scaling when writing content, and her thoughts on using AI tools.
And while there are more and more AI tools that can be used for content writing, Google's recent algorithm update, the Helpful Content Update, still focuses on humans writing for humans.
As always the episode ends with passing the baton. Katrina McKinnon stylishly passes the baton to the super-smart Jonas Sicker.
What you’ll learn from Katrina McKinnon
00:00 Katrina McKinnon and Jason Barnard01:52 CopySmiths’ Brand SERP04:01 Google’s Helpful Content Update05:50 Katrina McKinnon’s Tips to Scale in Content Writing06:54 How to Write a Good Article 07:36 The Importance of Educated and Well Trained Writers09:17 Developing the Writer’s Domain Knowledge11:17 Katrina McKinnon’s Project Management Software for the CopySmiths’ Team14:36 Click Up’s Silly Knowledge Panel Goof15:10 Jason Barnard’s Tips for Managing Click Up’s Knowledge Panel16:44 How Useful and Accurate are AI Tools When Writing Content?19:05 Using AI Tools to Create High-Quality Original Content with Fewer Data Sets25:40 Working with Kenyan Writers29:20 Katrina McKinnon’s Facebook Group32:00 Passing the Baton: Katrina McKinnon to Jonas Sickler
This episode was recorded live on video October 11th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mickie Kennedy talks with Jason Barnard about how to make press release marketing work for you.
Mickie Kennedy is founder and president of eReleases, a leading affordable press release writing and distribution company that has helped more than 10,000 businesses in nearly two decades. eReleases was founded in 1998 with the idea that publicity should not be limited to large companies.
Writing press releases for startups, new product launches or online courses is one way to reach a wider audience through the media and journalists. When crafted with strategic thinking and newsworthiness, press releases can be a very effective marketing approach. But how can you stand out from the crowd and be newsworthy enough to get the attention of the media and journalists?
The groovy Mickie Kennedy and Jason Barnard discuss brilliant tips and tricks around press release marketing for startups: what to think about while writing a press release, why others fail, and the value of press release marketing for companies.Yet another Kalicube Tuesdays episode you should NOT miss 🙂
As always, the show ends with passing the baton … the delightful Mickie passes the virtual baton to next week’s lovely guest, Katrina Mckinnon.
What you’ll learn from Mickie Kennedy
00:00 Mickie Kennedy and Jason Barnard02:15 Mickie Kennedy’s Brand SERP03:59 Kalicube Academy: Knowledge Panel Course04:34 What Does Newsworthiness Mean?06:09 Mickie Kennedy's Advice for a Newsworthy Course Launch08:22 How Do Startups Handle Press Releases?10:02 What to Keep in Mind When Writing a Press Release12:08 The Importance of Information and Data in Building a Story14:00 How Does Conducting a Study or Survey Help in Creating an Effective Press Release?16:26 Mickie Kennedy's Tips on How to Get a Link for an Article from a Press Release18:21 How Many People Does a Survey Need for Reliable Press Release Data?20:12 Where Do You Send a Press Release?22:30 Why Do Press Releases Fail?27:18 Why Businesses Need a Press Release30:12 Passing the Baton: Mickie Kennedy to Katrina Mckinnon
This episode was recorded live on video October 4th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Richard Nazarewicz talks with Jason Barnard about technical & product SEO for news.
Richard Nazarewicz has worked across the digital spectrum for the past 20 years, typically demystifying complex search and optimization solutions to enable all business units to integrate search and SEO. In his current role at The Wall Street Journal, he focuses on product, technical and news SEO to make SEO a key component of WSJ, Dow Jones and News Corp. strategy. Originally from Caversham, Reading in the UK, he began his career during the dot-com boom as a consultant at Digital Computer Corporation, where one of the first search engines - Altavista - was developed and Web 1.0 was born. From there he began writing white papers on Windows NT server clustering on DEC Alpha servers, which was very advanced at the time. The Altavista browser at the time was primarily used as a tool to demonstrate the backend storage and server solutions he was working on. In 2002, he moved to Madrid, Spain to co-found a digital startup agency and worked as a consultant, SEO, digital producer, technical lead and project manager across Europe and the US with digital agencies like Ogilvy and clients like Microsoft, HP, Pepe Jeans, British Council and Katie Couric.
Google wants to provide the nbest local, national and global news service to its users, on the SERP, in the News Vertical and in Discover. Imagine the task it has - keeping up to date in real time(often within seconds), distinguishing out of date news articles from current news articles, deciding which sources to show (many sites carry the same news). How can publishers help Google achieve its goals and thus get themselves more visibility in Google's News channels? That is the key question for any news organisation: local, national or global. Fascinating.
In this incredibly brilliant episode, Jason Barnard and Richard Nazarewicz dive deep into the more technical aspect of SEO for news. How optimising for the top stories on Google News is critical. And how paywalling works for website content and how Google is able to crawl and index paywall content are just some of the exciting topics discussed.
In addition to a detailed explanation of how to set up a Google News publisher, Richard also offers some delightful tidbits about Google Discover and Google News Sitemaps.
As always, the show ends with passing the baton… Richard passes the virtual baton to next week’s absolutely incredible guest, Mickie Kennedy.
What you’ll learn from Richard Nazarewicz
00:00 Richard Nazarewicz and Jason Barnard01:17 The Wall Street Journal's Knowledge Panel01:34 Knowledge Panel Hopping01:43 Knowledge Panel Tips from Jason Barnard03:15 Knowledge Panel Management05:47 Brand SERP: Ask Jason Anything05:56 Brand SERP and Knowledge Panel Support Group06:25 Overview of Technical and Product SEO for News08:33 Richard Nazarewicz's Area of Expertise09:14 What is Paywalling and How Does Google Handle it?10:09 The Importance of Flexible Sampling for Paywall12:09 Richard Nazarewicz’s Experience with Google Discover16:45 What is a Propensity Model?18:30 What is the Google News Publisher Center?20:42 NASA’s Vertical Brand SERP20:55 NASA on Google News 22:15 Optimising for Top Stories on Google News23:09 Setting Up Google News Publisher25:23 How does Google Use News Sitemaps?32:58 Passing the Baton: Richard Nazarewicz to Mickie Kennedy
This episode was recorded live on video September 27th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Brooke Chapman talks with Jason Barnard about stop giving strategy away and turn it into a revenue stream.
Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and nonprofit sectors. She has experience in marketing strategy and business growth, customer experience, brand development, and team development and optimization.
Most small and medium-sized business (SMB) owners take a very tactical approach to marketing, with fragmented ideas that can be far from the broader business goals. However, moving forward and achieving long-term business goals requires more than a tactical mindset.
Long-term goals are critical, and every business needs a strategic marketing plan to achieve them. Brooke Chapman and Jason Barnard offer their extensive knowledge of the importance of fundamental marketing to any business in this insightful episode. Brook Chapman presents the four most important factors to consider when moving from a tactical to a strategic approach to marketing.
Brook Chapman also discusses the "9Boxes," a marketing framework that is a proven and repeatable technique to help SMBs better understand the gaps in their overall marketing plan. The 9Boxes are divided into three sections: Find Boxes, Convert Boxes, and Deliver Boxes.
As always the show ends with passing the baton… Brooke sweetly turns over the virtual baton to next week’s fantastic guest, Richard Nazarewicz.
What you’ll learn from Brooke Chapman
00:00 Brooke Chapman and Jason Barnard01:05 Brooke Chapman’s Brand SERP in Australia01:40 Brooke Chapman’s Brand SERP in America02:10 The Kalicube Brand SERP and Knowledge Panel Support Group05:01 The Importance of Foundational Marketing for Every Business 08:14 From Tactical to Strategic Marketing: Four Key Elements to Consider08:24 First Element: Market Position08:57 What Does Market Position Mean?09:45 How Can the Market Position of a Company be Determined?11:21 When Should You Review Your Company's Market Position?11:40 Second Element: Customer Insights13:13 Third Element: Mapping the Customer Journey13:30 Fourth Element: Designing a Channel Mix14:13 Does Your Business Need to be Present on All Social Media Channels?15:59 9Boxes: Nine Core Areas of Marketing and Sales for Business16:34 Three Sections of the 9Boxes16:36 First Section: Find Boxes16:37 Box Number 1: Position16:39 Box Number 2: Capabilities16:53 Box Number 3: Channel17:00 Second Section: Convert Boxes17:03 Box Number 4: Buyer’s Journey17:08 Box Number 5: Communication17:14 Box Number 6: Starting Conversations17:29 Third Section: Deliver Boxes17:31 Box Number 7: Products and Services17:39 Box Number 8: Client Management17:46 Box Number 9: Client Service21:05 Conducting Gap Analysis26:51 Passing the Baton: Brooke Chapman to Richard Nazarewicz
This episode was recorded live on video September 20th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Meredith Kallaher talks with Jason Barnard about the ultimate conversion copy writing framework.
Meredith Kallaher is a self-confessed podcast addict when she heard Rick Mulready of The Art of Paid Traffic say, "Facebook ads are simple. They are all about the numbers," that's when something clicked for Meredith Kallaher. Maybe an "aha" moment? Her CPA degree and six-year tenure at PricewaterhouseCoopers, combined with her expertise in social media marketing, have uniquely prepared Meredith to help companies execute and implement successful social media advertising campaigns. "I love numbers," Meredith mused as Rick explained that successful advertising strategies require managers to understand the lifetime value of a customer to a business and compare that to the corresponding acquisition costs by evaluating audience size, cost per lead, return on ad spend, and percent click-through rate. "EASY", said all the creative CPAs in the room!
Copywriting is a critical component of a marketing and advertising strategy, and as a marketer or business owner, getting your message across clearly and concisely to your audience is essential to sales. But how do you find the best people to take on this important task and add value to your business? Absolutely intriguing.
In this incredible episode with Jason Barnard, the lovely Meredith Kallaher explains in detail how to build a conversion copywriting framework in three brilliant steps: writing a full brand story, transformation statement and then looking at the customer value journey. Meredith also provided a step-by-step guide with great examples of the Customer Value Journey. And Jason adds how AI tools improve copywriting but that they require human input to create more resonance with the target audience.
As always the show ends with passing the baton… Meredith wonderfully turns over the virtual baton to next week’s incredible guest, Brooke Chapman.
What you’ll learn from Meredith Kallaher
00:00 Meredith Kallaher and Jason Barnard01:34 Kalicube Tuesdays with Meredith Kallaher Knowledge Panel02:06 Meredith Kallaher’s KGMID04:43 Copywriting Framework: Technical vs Human Approach 05:34 Utilising AI Tools in Content Creation06:59 The Importance of Human Input for AI Generated Content09:59 How to Find the Right People to Deliver Great Copywriting 11:06 How Important is it for Copywriters to Know What They are Writing About11:57 Meredith Kallaher’s Three Steps to Creating a Copywriting Framework12:06 First Step: Write a Complete Brand Story13:54 Second Step: Transformation Statement15:34 Deciding on an Elevator Pitch and Call to Action18:09 Is Choosing a Target Audience Beneficial to Conversion Copywriting Framework20:18 Third Step: Look at the Customer Value Journey20:45 Step-by-Step Guide to Customer Value Journey 20:56 Step 1: Awareness20:58 Step 2: Engagement21:01 Step 3: Subscription21:04 Step 4: Conversion21:12 Step 5: Excitement21:14 Step 6: Ascend Value Journey21:28 Step 7: Advocacy21:30 Step 8: Promotion25:22 Passing the Baton: Meredith Kallaher to Brooke Chapman
This episode was recorded live on video September 13th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Colin Shaw talks with Jason Barnard about UX is dead, long live CX (Customer experience is key).
Colin Shaw is an original pioneer of "customer experience." LinkedIn has recognized him as one of the "World's Top 150 Business Influencers," where he has 291,000 followers. Shaw's customer experience consulting firm, Beyond Philosophy LLC, has been recognized by the Financial Times as one of the leading business consultancies for the past four consecutive years. Shaw co-hosts the highly successful Intuitive Customer podcast, ranked in the top 5% of all podcasts by BuzzSprout.
Understanding people's experiences is important for any business, whether it's a small, emerging startup or a seven-figure company. How people - your company's customers, users or clients - feel and what they think about their experience doing business or using your company's products or services matters. But (oooh!) there's a huge difference between customers, users and clients.And knowing what customers want can be a huge challenge. That means thorough market research is essential... alongside looking at what customers actually do (as opposed to what they say they will do) and a good dose of behavioural science.
In this fantastic episode with Jason Barnard, Colin Shaw shares his extensive knowledge of customer experience. He also gives great advice on how to build long-term customer relationships and why marketers should focus on customer experience.
As always the show ends with passing the baton… Colin delightfully passes the virtual baton to next week’s wonderful guest, Meredith Kallaher.
What you’ll learn from Colin Shaw
00:00 Colin Shaw and Jason Barnard01:20 Colin Shaw’s Brand SERP and Knowledge Panel03:09 Jason Barnard’s Knowledge Panel Tips03:51 Getting a Knowledge Panel for a Podcast05:49 Why You Should Focus on Customer Experience06:37 How Important It is to Understand People's Experience07:07 Colin Shaw’s Four Elements to Understanding Customer Experience07:10 First Element: Understanding What Customers Do07:23 Second Element: Understanding How Customers Feel07:40 Third Element: A Deliberate Customer Experience09:57 Fourth Element: Understanding Why Customers Do What They Do10:56 Colin Shaw’s Definition of “User”12:17 The Difference Between Customers and Clients14:13 What is Customer Centricity?14:53 How Do You Know What Customers Want?15:22 Three Ways to Find Out What Customers Want.15:27 First: Customer Research16:18 Second: Looking at What Customers Do17:38 Third: Looking Through Behavioural Science20:11 What are the Most Important Things for Customers?24:52 How to Build Customer Relationship Without Spending a Lot of Time and Resources26:52 How to Build Long-term Customer Relationships31:02 Passing the Baton: Colin Shaw to Meredith Kallaher
This episode was recorded live on video September 6th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
François Nadeau talks with Jason Barnard about From SERP to M&A: The 8 figure ROI blog post.
François Nadeau has more than 7 years of experience in digital marketing and SaaS. He has written for a number of websites including Indie Hackers, The Startup, freeCodeCamp, Baremetrics, Wishpond and Growth.org. He has given keynote speeches at more than 13 startup and web development conferences in Canada, the US, and Europe. He has long been a strong proponent of bootstrapping and Jamstack.
How much effort does it take to stumble upon an amazing business opportunity? Marketers and business owners, if that is a question you ever asked yourself, then this is for you.
This week's awesome guest, François Nadeau, shares his incredible journey from blog post to 8 figure M&A. He also shares how he values creating content that best serves the audience in order to trigger business opportunities. Don't be put off by the rather geeky start to the episode (it spans with headless e-commerce and Knowledge Panels)… the rest is very business and marketer friendly - content marketing, community promotion, content creation, and an eight-figure ROI blog post that leads François Nadeau to Duda and the Snipcart acquisition. It's sure to inspire marketers and help them understand how to write TOFU (top-of-the-funnel) content.
And to make this conversation even more interesting, Jason Barnard shares his brilliant tips in Snipcart's Knowledge panel.
As always, the show ends with passing the baton… François incredibly turns over the virtual baton to next week’s wonderful guest, Colin Shaw.
What you’ll learn from François Nadeau
00:00 François Nadeau and Jason Barnard00:35 Duda’s Brand SERP01:25 Snipcart’s About Page03:31 Knowledge Panel Tips from Jason Barnard05:56 François Nadeau’s 8 Figure ROI Blog Post07:10 What is Headless E-commerce?08:03 What are the Benefits of Headless E-commerce?09:21 Two Main Advantages of Headless E-commerce14:00 Blog Posts: Opening Doors to Business Opportunities16:33 François Nadeau’s Tips and Tricks to Writing Top of Funnel Content18:42 Golden Rule: UX Over SEO21:10 The Importance of Creating Content that Serves Your Audience25:07 More Top of Funnel Content and Blog Posts from François Nadeau30:40 Passing the Baton: François Nadeau to Colin Shaw
This episode was recorded live on video August 30th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Tim Fitzpatrick talks with Jason Barnard about simple marketing fundamentals to accelerate revenue growth.
Tim Fitzpatrick is an entrepreneur/business owner with marketing and growth expertise. He has over 20 years of entrepreneurial experience and has a passion for developing and growing businesses. This passion served him well in operating and managing a wholesale distribution company he helped run for nine years before it was acquired in 2005. Since then, he has experienced successes and failures. In 2013, he founded Rialto Marketing and has since helped B2B professional services firms accelerate revenue growth and attract more ideal clients. He believes marketing should not be difficult. But you must remove your revenue roadblocks if you want to grow consistently and predictably.
Before starting a business, launching a new product or offering services, it is vitally important that marketers and business owners lay out their marketing strategies. But how much of the typically used marketing techniques actually help companies grow their business while retaining their existing customers? Hmmm. Let's start with a thorough review of the fundamentals that make a difference in this episode.
Tim Fitzpatrick shares his extensive knowledge of the fundamentals of marketing in this brilliant conversation with Jason Barnard. Starting with the three critical levels of marketing: strategy, planning, and leadership, Tim also deep dives into the three elements for each level. Understanding your target market, crafting a marketing message, and providing relevant services and offerings make for incredible strategy. And with absolutely amazing planning and leadership, you are one step closer to overcoming revenue roadblocks.
As always, the show ends with passing the baton… Tim wonderfully turns over the virtual baton to next week’s fantastic guest, François Nadeau.
What you’ll learn from Tim Fitzpatrick
00:00 Tim Fitzpatrick and Jason Barnard01:11 Tim Fitzpatrick's Brand SERP02:20 Jason Barnard’s Brand SERP Tips08:01 The Fundamentals of Marketing09:22 Three High-Level Elements of Marketing09:45 Three Elements of a Marketing Strategy09:50 Understanding Your Target Market10:44 Creating a Marketing Message13:00 Relevant Services and Offerings13:34 What is Planning in Marketing?14:03 First Area of Planning: Lead Generation14:17 Second Area of Planning: Lead Conversion14:42 The Importance of Retaining Existing Customers16:15 How to Generate Referrals18:09 Automated Lead Generation Vs Manual Lead Generation21:37 Third Element in Marketing: Leadership22:37 Three Elements of Leadership22:43 Leadership: Identifying the Right Metrics24:45 Why is Tracking the Right Metrics Important?25:18 Tim Fitzpatrick's Marketing Principle26:43 Leadership: Implementation and Execution29:21 Leadership: Optimisation31:44 Passing the Baton: Tim Fitzpatrick to Francois Nadeau
This episode was recorded live on video August 23rd 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead.
Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.
Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo!
With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets.
And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come.
What you’ll learn from Anton Shulke
00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke’s Brand SERP02:10 Kalicube Tuesdays’ Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton’s Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube’s Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays’ Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain’s Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger’s Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo’s Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays’ Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter’s Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka’s Image SEO Episode22:10 Teodora Petkova’s Ideas on Semantics and Semantic Web22:10 Teodora Petkova’s Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays’ First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays
This episode was recorded live on video August 16th 2022
Austin Armstrong talks with Jason Barnard about how to get your business on TikTok today.
Austin Armstrong is a consultant, lifelong digital marketer, public speaker, SEO nerd and TikTok marketing expert. He has been involved in search engine optimization and social media marketing for over 17 years. Austin is CEO and co-founder of Socialty Pro, a full-service digital marketing agency based in Alexandria, VA. He also hosts BusinessTok, a TikTok marketing podcast where he interviews real businesses using TikTok to start and grow their business. Austin has extensive experience and knowledge in various industries and loves helping individuals and businesses grow their online presence to generate brand awareness, customers, and product sales by getting creative and thinking outside the box.
Companies use social media platforms to get in front of their target audiences. Each platform has its strengths and drawbacks, but in this episode, TikTok is the star. TikTok started out as a fun social media platform that provided short video content for young people, and it has evolved into a major platform for businesses to reach potential customers. And as a business, it's surprisingly tricky to manage.
In this episode with Jason Barnard, the amazing Austin Armstrong gives incredible insights on how to get started on TikTok for your business, with brilliant content strategies, TikTok tips, and tactics to avoid on the platform. And oooh, his Three-tier Content Funnel Strategy is definitely something all businesses need. It's also pretty interesting how TikTok works as a search engine, providing relevant content to people on the platform with 10-second to 10-minute clips. How cool is that?
As always, the show ends with passing the baton. . . Austin passes the virtual baton to next week’s groovy guest, Tim Fitzpatrick.
What you’ll learn from Austin Armstrong
00:00 Austin Armstrong and Jason Barnard00:44 TikTok’s Brand SERP01:32 TikTok’s Knowledge Panel02:51 An Overview of The Brand SERP Guy’s TikTok04:36 TikTok Tips from Austin Armstrong07:16 TikTok Vs Instagram08:05 How to Influence TikTok's Video Suggestions09:05 How to Communicate with TikTok Your Focus of Interest.10:22 How Does Caption or Description Affect Content Ranking? 10:56 How Important are Hashtags on TikTok? 13:25 Can Branded Hashtags be an Advantage on TikTok?14:27 Is Posting Consistency a Ranking Factor on TikTok?15:45 Austin Armstrong’s TikTok Content Strategy16:20 The Three-tier Content Funnel Strategy of Austin Armstrong16:26 Broad Content: Top Funnel17:17 Nurturing Phase Content: Middle Funnel17:43 Call to Action: Bottom Funnel18:10 Outlining Content Categories 19:40 How to Build Trust with Your Target Audience on TikTok21:10 What Age Group is Active on TikTok?22:45 How People Use TikTok as a Search Engine29:50 Passing the Baton: Austin Armstrong to Tim Fitzpatrick
This episode was recorded live on video August 16th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
George Kapernaros talks with Jason Barnard about the key to retention for E-commerce.
George Kapernaros holds a bachelor's degree in political science and international relations from the most prestigious university in Greece. He started his career in content marketing at Smarter Chains (an Industry 4.0 tech startup founded by former Procter & Gamble executives). In 2018, he joined Divbrands (bootstrapped e-commerce startup) as a direct response / performance copywriter. He was the company's third contractor. Within two years, Divbrands grew to over 100 employees and contractors, and he rose to Head of Copy, Marketing Manager, and eventually Marketing Director of the company. In late 2020, he felt an irresistible urge to pursue new ventures and left Divbrands to begin his entrepreneurial journey. To this day, he maintains a great, consultative relationship with Divbrands.
Attracting new customers in the ecommerce space is becoming increasingly difficult because advertising costs are extremely high, and continue to rise. And as more marketers join this growing area of business and competition increases, getting clients to buy more than once is also increasingly a challenge.
Customer retention sounds simple, but it takes more than just a plan to get customers to buy once, buy twice, and buy again. Building customer trust, quality products and post-service communication are critical. Plus the type of products your company sells will define the strategies you need to implement.
George Kapernaros discusses a whole host of tactics and strategies for your ecommerce business in this wonderful episode. And he shares incredible email marketing tips that will help with retention and vastly improve your ecommerce marketing strategy.
As always, the show ends with passing the baton… George Kapernaros passes over the virtual baton to next week's groovy guest, Austin Armstrong.
What you’ll learn from George Kapernaros
00:00 George Kapernaros and Jason Barnard01:15 George Kapernaros’ Brand SERP02:35 Google My Business Looks Like a Knowledge Panel05:26 How Hard is it to Earn Ecommerce Customers?05:50 What is Retention in Ecommerce?07:07 The Most Common Misconception about Customer Retention07:37 How Customer Retention Differs from One Company to Another08:15 How Do Product Types Determine Customer Retention?14:10 Email Marketing Strategies for Better Retention19:20 The Importance of Email Communication for Ecommerce Marketing21:00 What Impact Does a Personalised Text Email Have on an Ecommerce Marketing Strategy?24:06 George Kapernaros’ Ecommerce Marketing Tips25:50 How Discounts and Special Offers Influence an Ecommerce Marketing Strategy28:03 Passing the Baton: George Kapernaros to Austin Armstrong
This episode was recorded live on video August 9th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mike Capuzzi talks with Jason Barnard about how to write a short book to boost your search engine results.
Mike Capuzzi is a publisher, author and book publishing coach who has been helping clients achieve exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept for creating short, helpful books (known as Shooks™). Mike is the author of 15 books, including two Amazon #1 bestsellers, The 100-Page Book and The Magic of Short Books.
Writing a book is a powerful marketing strategy that a marketer or business owner can use. Rather than making money directly from sales, a book is an opportunity to differentiate yourself from the competition: since you and your competitors may already be using a number of similar tactics, writing a book is something that will set you apart. An a massive bonus is that they also increase your authority in search engines like Google.
Mike Capuzzi and Jason Barnard focus on how to create "Shooks" (short, helpful books), with the same quality content as the longer books, but in a conversational format with a built-in upsell. Mike also reveals how to stay focused when writing a shook, how long it takes to write one, and how many pages it should have. Plus, this episode covers other interesting ideas like free book strategy and building a book-centric marketing strategy.
As always, the show ends with passing the baton… Mike charmingly hands over the virtual baton to next week’s incredible guest, George Kapernaros.
What you’ll learn from Mike Capuzzi
00:00 Mike Capuzzi and Jason Barnard00:43 Mike Capuzzi’z 100 Page Book01:15 Mike Capuzzi’z Brand SERP01:52 What is a “Shook”?05:58 Who are Shooks for and Who are they not for?07:20 Can Doing Upsell Affect the Value of a Book?08:06 What are the Two Pathways Built for Readers?09:25 Book-centric Marketing Strategy11:08 How to Make Money With a Book13:00 The Free Book Strategy14:48 What Does Shook-centric Authority Mean?17:53 Are Books a Monologue?18:45 Mike Capuzzi’s Thoughts on Creating a Website for Each Book21:23 Purple Cow vs The Big Idea23:33 Mike Capuzzi Challenges Jason Barnard to Write a Shook26:10 How Long Does it Take to Write a Shook?27:35 Tips for Staying Focused When Writing a Shook29:25 Passing the Baton: Mike Capuzzi to George Kapernaros
This episode was recorded live on video August 2nd 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Pamela Wilson talks with Jason Barnard about use your skillset to make money online in midlife.
Pamela Wilson coaches mid-career people to build profitable online businesses. She is the creator and head trainer of The Offer Accelerator, where she helps people create high-value offers that generate $10-20,000 in revenue each month. Pamela is a digital marketing consultant, keynote speaker and founder of PamelaWilson.com. She is the author of two popular books on content marketing: Master Content Marketing and Master Content Strategy.
Mid-career marketers often have in-depth knowledge about their craft. They know a lot about the ins and outs of business. But when they strike out as an independent consultant, they often struggle and scramble with the thought of always attracting a new audience, pulling prospects into the bottom of funnel, and converting them into clients. How can you, as a consultant, make that process less of a problem by building a foundational income that takes the stress out of marketing yourself?
This wonderful episode with Pamela Wilson and Jason Barnard looks at how you can create a high value offer to your audience by researching your market, examining your existing skills, and more importantly, listening to the people you serve. And oh, retainers in businesses are gems.
As always, the show closes with passing the baton… the delightful Pamela Wilson passes the virtual baton to next week's super groovy guest Mike Capuzzi.
What you’ll learn from Pamela Wilson
00:00 Pamela Wilson and Jason Barnard00:38 Pamela Wilson’s Brand SERP02:08 Pamela Wilson’s Knowledge Panel04:32 Multiple Income Streams Make a Lot of Sense07:01 The Importance of Retainers in a Business10:11 Pamela Wilson’s Tips for Writing and Selling Books14:00 Steps to Creating High Value Offer14:14 Research Your Market: Know Their Challenges and How to Help Them14:54 Why Your Offer Should Reflect Your Personal Values15:59 Consider Your Existing Skills17:46 Create a Trial Version of the Service You Offer19:28 Listening to the People You Serve is Key23:36 How to Leverage Your Audience and Followers Online for a New Offer28:10 Passing the Baton: Pamela Wilson to Mike Capuzzi
This episode was recorded live on video July 26th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Andrew Holland talks with Jason Barnard about the value of SEO.
Andrew Holland is a well-known voice in the field of search engine optimisation (SEO). His story starts in the police, takes a detour to the British Boxing Board of Control and currently sees him as Head of Organic at Manchester SEO agency Embryo. Andrew's perspective on search engine optimisation is based on his knowledge and deep understanding of the consumer journey, search intent, The Messy Middle and Behavioural Psychology. After hearing what Andrew has to say, your view of marketing and how you use it to increase sales could change forever.
There is no immediate and definitive timeframe for visible results in SEO. It takes time, a lot of effort and ultimately, hard work. All too often, SEO is either forgotten or seen as standalone by companies in their digital marketing strategies. But what if SEO itself is brand marketing? Quite interesting!
In this digitalised world, search engines like Google are the first port of call for information for clients of any business. That makes Google, Bing, DuckDuckGo and others key. With the visibility SEO provides, the brand awareness it builds, the wealth of audience insights SEO offers … that means it has enormous power as part of a brand marketing strategy.
Andrew Holland and Jason Barnard discuss the value of SEO at length in this amazing episode, including Andrew's fantastic Behavioural Science analogy to branding.
As always, the show ends with passing the baton… Andrew groovily turns over to next week’s lovely guest, Pamela Wilson.
What you’ll learn from Andrew Holland
00:00 Andrew Holland and Jason Barnard02:21 Andrew Holland’s Brand SERP03:20 Organic Vs SEO04:39 Andrew Holland’s View on SEO05:38 Seth Godin - Andrew Holland’s Favourite Marketer07:29 Creating Content while Providing Opportunities to Think Differently10:12 How Does SEO Become Brand Marketing10:47 Brand Marketing and Direct Advertising - What is the Differnece?12:43 Behavioral Science and Branding15:38 What is Google’s Messy Middle?16:14 Internal Trigger of Online Purchase16:29 External Trigger of Online Purchase18:19 Product Knowledge Panels21:12 The Value of SEO for Brand Marketing27:32 Passing the Baton: Andrew Holland to Pamela Wilson
This episode was recorded live on video July 19th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Brian Harnish talks with Jason Barnard about SEO audits: now and into the future.
Brian Harnish is a Search Engine Optimization (SEO) Professional and web developer with extensive practical knowledge of SEO, online marketing and advertising. He is self-motivated, enthusiastic, and a conscientious team player with proven experience in sales and content creation for digital media, creating marketing campaigns for new product launches across various social media channels, devising marketing and advertising strategies, and tracking product sales and costs by analyzing and entering sales, expense, and new business data.
A detailed SEO audit report will be more effective if the clients understand clearly what they need to implement to improve on their website. And taking a step back and walking clients through each step of the process with a well-presented report, that takes into account the context of their industry, will definitely encourage them to implement what was recommended.
Brian Harnish and Jason Barnard discuss SEO audits for agencies in this episode. Agencies work in a variety of industries, each of which requires a different approach to SEO audits as well as a different understanding of SEO. However, Brian's approach is a scalable SEO audit process no matter what niche your clients operate in.
As always, the show ends with passing the baton… Brian passes the virtual baton to next week’s absolutely fantastic guest, Andrew Holland.
What you’ll learn from Brian Harnish
00:00 Brian Harnish and Jason Barnard00:44 Brian Harnish’s Brand SERP and Knowledge Panel02:31 What Process Does Brian Harnish Use for SEO Audits?04:53 PAA Boxes: Recent Change in Presence on the SERP07:03 Creating an SEO Audit Process that Scales09:16 Spring Cleaning Websites13:01 The Concept of E-A-T in SEO audits14:54 Prioritising Traffic Volume Vs Topicality15:37 Content Gap Analysis17:03 How to Create an SEO Audit Template19:20 The Importance of an SEO Audit Report that Stands Out from the Crowd21:46 Incorporating Graphic Design into an SEO Audit Report27:31 Passing the Baton: Brian Harnish to Andrew Holland
This episode was recorded live on video July 12th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Yuval Ackerman talks with Jason Barnard about selling more and better with ethical email marketing.
Yuval Ackerman is the person you want to work with if you want to promote your brand without all the possible sleazy sales tactics in email marketing - but don't know how to do it yourself. As an ethical email strategist and copywriter, she helps entrepreneurs and companies tell their stories and sell without feeling guilty (and even have fun doing it!). She believes that email is a wonderful platform to build genuine and honest relationships with your audience, bypassing the unreliable "middle man" of social media. When she's not thinking of fun and ethical ways to help her clients market themselves, Yuval enjoys all things food, writing songs, and hosting a podcast about conscious relationships called “Loving Against My Instincts.”
It is a daunting task to be exceptional and stand out in the vast number of emails subscribers receive every day. When the subscriber's email inbox has a string of unread messages from multiple businesses they will be very tempted to ignore your email entirely.
Luckily, we have Yuval Ackerman to help! As a marketer this episode with the brilliant Yuval Ackerman and Jason Barnard will be an immense help for you to prevent your email marketing efforts from going to waste.
Yuval's wonderful ethical email marketing tips focus on building a deep relationship with subscribers and reaching out to understand their needs and desires. But how? Build a community, ask that community what they want and how you can help. It's paramount to approach your email list with a personal touch, engage and re-engage.
And lastly, think of your email as a dialogue you can have with subscribers, not just a monologue.
As always the show ends with passing the Baton…Yuval charmingly passes the virtual baton to next week’s groovy guest, Brian Harnish.
What you’ll learn from Yuval Ackerman
00:00 Yuval Ackerman and Jason Barnard01:46 Yuval Ackerman’s Brand SERP05:12 Why Do You Need to Do Ethical Email Marketing?06:30 Why is Email Marketing Important for a Business?07:17 Is It Possible to Establish a Long-Term Relationship Through Automated Emails?07:31 Yuval Ackerman’s Email Marketing Tips09:30 How Does Consistency Affect Email Marketing?11:12 How to Avoid Excessive Email Marketing Campaigns11:42 How Can You Find Out More About What Your Subscribers Want?19:02 How Much Influence Does the Subject Line Have on an Email Marketing Strategy?21:34 What Subject Line Makes Subscribers Open an Email?22:35 Re-engaging with Subscribers23:48 Text Email Vs HTML Email29:23 Passing the Baton: Yuval Ackerman to Brian Harnish
This episode was recorded live on video July 5th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Benjamin Shapiro and Erin Sparks talks with Jason Barnard about is podcast SEO even a thing?
Erin Sparks is owner and president of Site Strategics (founded in 2004), which specialises in high-quality Web services for small and medium-sized businesses. He is the creative force behind the 450+ episode EDGE of the Web Radio podcast, where he regularly interviews thought leaders in marketing and technology. His 23-year IT and marketing career includes 17 years of search engine optimization (SEO) experience. Site Strategics serves a diverse client base in the Midwest and beyond with omnichannel digital marketing utilizing an AGILE marketing approach. The EDGE of the Web podcast is the longest running and one of the top ranked SEO podcasts.
Benjamin Shapiro is the founder, CEO and executive producer of I Hear Everything. He hosts two popular podcasts: Martech Podcast and Voices of Search Podcast. Early in his career, Benjamin walked away from eBay, where he had a successful career in business development. Now, 10 years later, he is an entrepreneur who has led a bootstrap startup, multiple marketing teams at early stage companies (VC -backed companies), and an independent consulting and content business.
Most podcasts are audio-only, but as video podcasts also come into the spotlight, confusion arises about what a podcast is. That is a great question. Very philosophical. However, in this episode we are not talking about that, we are talking about how people consume podcasts, how to best promote a podcast, and we are shedding light on the intriguing question, "Is Podcast SEO Even a Thing?" Well, Jason Barnard thinks "maybe", Benjamin Shapiro says "no", and Erin Sparks says "of course"! And they are all right! All three are groovily intelligent podcasters and their delightful friendly banter makes this episode interesting, entertaining AND insightful.
There are more incredible knowledge nuggets in this amazing chat that focus on one single debate: "what is the value of podcasts for SEO" and "what is the value of SEO for podcasts". Ben, Erin and Jason have an absolute ball debating that… and the conclusions are as helpful as they are unexpected.
What you’ll learn from Benjamin Shapiro and Erin Sparks
00:00 Benjamin Shapiro, Erin Sparks and Jason Barnard01:20 MarTech’s Brand SERP01:48 EDGE of the Web’s Knowledge Panel03:11 Where and How Benjamin Shapiro Promotes Podcasts03:43 Why Podcast SEO is Not a Thing05:58 Podcast Experience: Google Podcast Vs Apps07:18 What Optimisation is Most Important? Google, Podcast Apps or Content?08:33 Promote Podcast Episodes on Google and Podcast Shows on Podcast Platforms08:43 Is Duplicate Content a Problem if All Platforms Display Exactly the Same Shownotes?09:22 How Do People Consume Podcast Audio?12:17 Is Podcast Valuable for SEO?12:26 Importance of Reaching Your Podcast Audience Through Different Channels14:33 Can You Search Engine Optimise a Podcast in Google?15:36 Are Reviews Important for Podcast Apps?16:57 Benjamin Shapiro’s Thoughts on Building a Podcast SEO Platform22:31 Apple’s New Metrics in Podcast Connect29:38 What Matters to Podcasters
This episode was recorded live on video June 28th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the live video now >>
Olga Zarzeczna talks with Jason Barnard about the secrets of a good technical SEO audit.
Olga Zarzeczna is a senior/technical SEO specialist, an SEO consultant and an SEO auditor who started her SEO journey in 2012. She is a true SEO geek who is very passionate about her job. Her main focus is on technical SEO and she loves to do advanced technical SEO audits which sometimes takes her 30-40 hours. She runs her own SEO consultancy, SEOSLY, and is the Director of SEO at Market JD, a Chicago-based company doing SEO for lawyers. She has experience working for big brands like Procter & Gamble, LG, banks, large online stores and more.
An SEO audit has no fixed time limit. The time it takes depends on the aim of the audit, the thoroughness the client wants and the automation choices the SEO expert makes. Olga is a huge believer in less automation, and more human intelligence, and although you may sometimes feel you are wasting valuable time, from an expert's point of view, it is worth investing time in an audit and throughly covering every aspect.
Olga Zarzeczna starts her SEO audits by manually reviewing the website and empathising with the user before diving into the more technical and geeky part. She analyses every aspect of the website, including its appearance and loading speed from a user's perspective, then looks at it from Google's perspective using Google Search Console. Simple. Smart. But those are just her starting points. Olga delves deep into Search Console, then crawls the site twice, then looks at the easier on-page wins… and finally produces a prioritised SEO audit that is workable for her client to implement, effective at pushing the site up Google's rankings, and brings added value to her client's clients. She is also very careful and conscientious about ensuring that her client is well informed at every step.
As always, the show ends with passing the baton… Olga delightfully hands over to next week’s wonderful guest, Yuval Ackerman.
What you’ll learn from Olga Zarzeczna
00:00 Olga Zarzeczna and Jason Barnard00:44 Olga Zarzeczna’s Knowledge Panel00:55 Important Considerations When Claiming a Knowledge Panel01:44 Tips About Olga Zarzeczna’s Knowledge Panel03:59 Announcing “Ask Jason Anything”: Ask About What You Want to Know About Brand SERPs 05:38 Where to Start with an SEO Audit07:13 SEO Audit: What to look at in Google Search Console 08:22 How to Resolve "Crawled But not Indexed"10:50 Convincing Clients and Keeping Them On Board13:37 Olga Zarzeczna’s Second Step for an SEO Audit14:00 Website Crawling Tools Olga Zarzeczna Recommends16:32 The Importance of Keeping Clients Informed About the Progress of an SEO Audit18:30 Olga Zarzeczna's Strategy for Guiding Clients Through an Audit Report19:46 The Next Step to an SEO Audit: Technical Checks20:22 Answering Google's E-A-T Requirements from the Client's Point of View25:14 What are Olga Zarzeczna’s SEO Audit Priorities30:26 Passing the Baton: Olga Zarzeczna to Yuval Ackerman
This episode was recorded live on video June 28th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mike Ulmer talks with Jason Barnard about find the business story you'll tell daily the rest of your life.
Mike Ulmer founded Catapult, a company that reflects his belief that great business books are great books. And at Catapult, story comes first. The company makes a point of interviewing its customers to find out their story, their processes, the ins and outs of their business, what they do, how they do it, and why they do it. Catapult's methodology: the "Only Ten Business Questions That Matter" questionnaire. And after 25 years in journalism and 15 books, Mike learns something new every day about the three essential skills of a writer: how to ask the right question, how to listen for the right answer, and how to find the right words.
We all have stories to tell, maybe we have heard people say they do not, but in fact we all do. And in business, it's all about finding the right story, or even the best story, that will leave an impression on customers and that can be told over and over again.
In this episode, Mike Ulmer and Jason Barnard discuss the importance of a compelling backstory for your business and how to build a groovy one. With lots of practical tips, this chat is sure to help you to find the business story you perhaps thought you don't have.
And while Mike and Jason are both great writers and marketers, they also shared a lot about the importance of listening to editors and sales people.
As always, the show ends with passing the baton… the rather insightful Mike Ulmer passes the virtual baton to next week's wonderful guest, Olga Zarzeczna.
What you’ll learn from Mike Ulmer
00:00 Mike Ulmer and Jason Barnard00:40 Quick Backstory About Colonel Sanders of KFC01:39 Help Ukraine’s Cats and Dogs: Buy Anton Shulke a Coffee 02:16 Mike Ulmer’s Knowledge Panel03:02 The Brand SERP of Mike Ulmer’s Books03:51 Jason Barnard’s Recommendation to Improve Mike Ulmer’s Brand SERP05:23 Mike Ulmer’s Thoughts on Book Covers07:45 Google is a Child: Jason Barnard’s Side Story09:06 What is the Purpose of a Backstory for Business?09:52 How to Build a Business’ Backstory11:09 What if a Business Has No Backstory?13:10 What Does a Hook Mean in a Story?14:32 Three Questions That Always Get a Story16:35 What is the Importance of the Hook to a Story?17:57 Talking in Threes: Rule of Three Technique22:48 Importance of Listening to the Perspective of Others (Editors and Sales People)29:07 Passing the Baton: Mike Ulmer to Olga Zarzeczna
This episode was recorded live on video June 21st 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Heba Ashour talks with Jason Barnard about how international image/video search works.
Heba Ashour is Principal Program Manager Lead of Multimedia Search Ranking and Platform at Microsoft Bing. She is an experienced leader, technology manager, technical visionary, and passionate about using technology to democratise access to information, services, and opportunities. Heba focuses on providing users of search services around the world with engaging images/videos that match their exact intent in every scenario, empowering them to be informed, entertained, save money, and succeed. Previously, she worked at Microsoft Research's Advanced Technology Lab in Cairo, where she turned various research technologies into features that were integrated into various Microsoft products.
In this delightful episode, Heba Ashour and Jason Barnard discuss how search engine users around the world are increasingly using visual and video search to get a quick and accurate answers to their questions and solutions to their problems. Heba explains that Bing's massive technology advances and overcoming bandwidth and technology limitations have vastly increased their capacity to deliver the most relevant results for users' search queries, regardless of the language they use. And that drives user demand, expanding expectations, and an increasingly immersive, multimedia user experience on search engines like Bing and Google.
That said, even in the modern world of Search (circa 2022), text search is still heavily used… but to what extent is image and video search really making a difference, is it replacing or supplementing text searches and how do the two interact? Then, as people get busier and busier in this fast-paced world, and as search engines like Bing get better exponentially at understanding the contents, will we see an increasing shift towards image and video search.
As a wonderful bonus, towards the end you'll learn more about the importance of human intelligence and human annotators in machine learning… and do the algorithms have aesthetic appreciation of the images they are showing, and to what extent does that play into the results we see?.
As always, the show ends with passing the baton… Heba sweetly hands over to next week’s incredible guest, Mike Ulmer.
What you’ll learn from Heba Ashour
00:00 Heba Ashour and Jason Barnard00:39 Heba Ashour’s Brand SERP from Bing03:20 Are We Shifting Away From Text Search to Image/Video Search?04:40 Bing Overcoming Bandwidth and Technology Limitations06:23 How International Language Affects Search07:30 What Does Bing Use for Indexing?09:11 How is Multi-Modal Represented in Semantic Space?10:27 What Does Semantic Space Mean?11:29 Will the Vector Space for a Given Semantic Term be Similar in Different Languages?12:17 How Does Culture Influence Textual Representation?13:33 Language Agnostic and Language Specific Aspects in Image/Video14:22 The Importance of Human Intelligence and Human Annotators in Machine Learning17:03 Human Annotations VS Automated Annotations24:57 Do Figure and FigCaption Tags (Semantic HTML5) Help Images and Video SEO?30:00 Do Publishers' Transcripts and Subtitling Help SEO?34:45 How Do Search Engines Understand Aesthetically Pleasing Images?36:30 The Concept of Super Resolution for Images38:39 Passing the Baton: Heba Ashour to Mike Ulmer
This episode was recorded live on video June 14th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Georgios Chasiotis talks with Jason Barnard about how to build & maintain topical authority.
Georgios Chasiotis is the Managing Director of MINUTTIA, which helps B2B SaaS companies accelerate their organic growth through data-driven content marketing and SEO. Georgios Chasiotis started as an independent marketing consultant, but was soon put on the path to start an agency. The goal: to build a team and scale a business by using his knowledge and experience to develop successful systems and processes. This path led to MINUTTIA, where Georgios realises his vision of content and SEO systems that rely heavily on strategy and avoid short-term tactics to achieve repeatable and scalable success for companies of different industries and sizes. In his spare time, he shares wisdom on LinkedIn or buries his head in psychology books to understand the "why" of human behaviour.
Chasing keywords by covering a multitude of different topics for content writing can be really tempting. But there are more than enough topics for businesses to write about in their niche, and sticking to your core niche is the best way to improve topical authority. In order for your brand to dominate the SERPs in your industry, you need to develop topical authority - and that means keeping focus on your expertise in your niche.
In this episode, Georgios Chasiotis and Jason Barnard dive deep into the rabbit hole of topical authority. What is topical authority? How can we measure topical authority? What are the best tips and tricks for writing content that builds topical authority? And how do you know which brands have topical authority on a particular topic?
To feed your curiosity further, here are some other amazing insights Georgios shares: topical breadth, topical depth, internal topical authority, and external topical authority. And finally, how often you should write content (publishing velocity) to quickly build your authority in your niche without compromising the quality of your content.
As always, the show ends with passing the baton… Georgios charmingly hands over to next week’s delightful guest Heba Ashour.
What you’ll learn from Georgios Chasiotis
00:00 Georgios Chasiotis and Jason Barnard00:27 Myroslav Khmarskiy’s Message in Support of the Ukrainian Economy01:47 Georgios Chasiotis’ Brand SERP04:30 What is Topical Authority?05:33 Can Deviating from Your Niche Harm Topical Authority?10:28 What is Topical Authority Breadth?11:20 What is Topical Authority Depth?12:29 Dominating a Specific Topic VS Dominating a Specific Keyword19:25 Examples of Google Associating a Topic with a Brand21:34 The Importance of Internal Linking and Anchor Text on Links22:50 External Topical Authority24:11 Tips and Tricks for Writing Content That Builds Internal Topical Authority26:21 How Important is the Wording of H tags?29:28 Publishing Velocity: How Often Should You Write Content?32:18 Passing the Baton: Georgios Chasiotis to Heba Ashour
This episode was recorded live on video June 7th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jason Davis talks with Jason Barnard about how can small businesses use branded search?
Jason Davis started as a WordPress developer creating custom themes for clients who needed an online presence. He has over a decade of hands-on experience developing WordPress websites and creating compelling user experiences. Jason is the co-host of the NerdBrand Podcast (he loves podcasts) and CEO of NerdBrand Agency: a branding agency that creates strategies, imaginative ads, web designs, and digital marketing tactics to achieve your business goals.
What do you think of when you hear the terms digital marketing and branded search? Perhaps SEO or online presence? There are certainly tremendous opportunities that digital marketing can open up for a business, but what about small and local businesses that don't have the knowledge or resources to digitalise?
In this insightful and fun-filled episode, Jason Barnard and Jason Davis discuss various online strategies and SEO tactics for small businesses including Keyword Search, Local Search, Paid Search, and Branded Search. And how important it is to not only have an online marketing strategy for small and local business, but also a brand presence in traditional advertising channels.
As always, the show ends with passing the baton… the brilliant Jason Davis passes over the virtual baton to next week's awesome guest Georgios Chasiotis.
What you’ll learn from Jason Davis
00:00 Jason Davis and Jason Barnard00:38 What NerdBrand Believes Defines a Nerd01:14 Jason Davis in the Knowledge Graph01:40 Knowledge Graph and Disambiguation02:01 Jason Davis on IMDB03:22 NerdBrand’s Strategic Brand Name04:58 Branded Search for Small Business05:40 Jason Davis’ Search Tactics for Small Business09:19 What is Keyword Search and Local Search?09:26 Examples of Paid Search10:06 What is Branded Search?10:40 Why Your Brand Name Matters11:18 The Power of Traditional Advertising Channels12:54 Offline to Online Marketing Strategy14:05 Jason Davis’ Step-by-Step Approach to Digitalise a Local Business16:07 Spring Cleaning Tips for Small Businesses20:25 How to Deal with Local Businesses Online Named After What They Do28:40 Passing the Baton: Jason Davis to Georgios Chasiotis
This episode was recorded live on video May 31st 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Ravi Yada talks with Jason Barnard about the importance of behavioural analytics.
Ravi Yada was born in southern India, grew up in the Midwest, and lives in the Pacific Northwest. He is an engineer, inventor, and public speaker. He currently works as a product manager on Microsoft Clarity. Ravi has worked in analytics, search, computer vision, and machine learning for nearly a decade and has developed numerous products at Microsoft, most notably Bing Visual Search. Ravi is an avid public speaker on AI products and technology, speaking at Microsoft Build, CVPR, DMEXCO, SMX, @Scale, and NRF.
As a marketer, when building a website, you need to focus not on how YOU would personally use it, but how your users will - you have to walk in the user's digital shoes, as Ravi Yada puts it. That is where Behavioural Analytics comes into play!
User behaviour analysis is the star of this episode. Jason Barnard and Ravi Yada discuss how understanding user behaviour on websites can help you improve user experience and that will lead to more conversions. And, as luck would have it, Microsoft Clarity is an amazing tool for analysing user behaviour. Microsoft Clarity is a behavioural analytics tool that uses click data, scroll tracking, session replays and heat maps to show how users interact with your website. Just like HotJar and MouseFlow, but it's free for any size website with any volume of traffic! Why? Ravi reveals that during the episode.
As always, the show ends with passing the baton… Ravi groovily passes over to next week’s brilliant guest, Jason Davis.
What you’ll learn from Ravi Yada
00:00 Ravi Yada and Jason Barnard00:30 Remembering Bill Slawski01:45 Ravi Yada’s Brand SERP from Bing03:09 Jason Barnard’s Brand SERP from Bing03:54 What is Behavioural Analytics?05:08 Understanding User Behaviour with Microsoft Clarity06:20 What can Microsoft Clarity Do?08:06 The Famous Bing Purple Ad Story!10:54 What are Dead Clicks and Rage Clicks?12:52 Excessive Scrolling: Why Users Scroll too Much on Your Website13:24 What is the Average Fold on Your Website and How Important is It?18:38 Ravi Yada’s Two Types of User Behaviour Analysis22:51 Four Types of Readers Online (or maybe 5)24:16 Does Microsoft Clarity Use Machine Learning? 28:06 Passing the Baton: Ravi Yada to Jason Davis
This episode was recorded live on video May 24th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Emilija Gjorgjevska talks with Jason Barnard about SEO in the metaverse.
Emilija Gjorgjevska is a Senior VIP Project Manager and Machine Learning Specialist at Wordlift. Selected as a 2019 LinkedIn Valued Member by Linkedin's research team. Accepted into Google's invitation-only virtual program, Google Inside Look 2019. Recognized by IEEE, British Council, Nesta, the University of Texas at Austin, World Bank, Pioneers, FCSE Skopje and home country media. Holder of two certificates for innovation. And has worked as a Python engineer in the SEO industry for the last few years.
The constant evolution of digital marketing has opened the doors to virtual opportunities for every marketer. The emergence of highly advanced computer vision technologies that extract information from images and videos, marketers need to think "Mateverse" whilst also providing the best visual experience to their audience.
In this episode, Emilija Gjorgjevska explains the Metaverse to Jason Barnard so that he (and we) can better understanding what the Metaverse will look like, and how marketers can optimise their visual content for it. Emilija explains an SEO experiment she is doing at Wordlift using computer vision to supplement and augment more traditional SEO strategies. Don't skip a second of this delightful, informative and incredibly engaging conversation with the brilliant Emilija Gjorgjevska!
What you’ll learn from Emilija Gjorgjevska
00:00 Emilija Gjorgjevska and Jason Barnard01:35 Myroslav Khmarskiy’s Message from Ukraine02:48 How is Metaverse Related with the Rebranding of Facebook to Meta?05:55 Short Self-Introduction by Emilija Gjorgjevska07:31 Statistics: How Many People are Interested in Metaverse08:21 Game Developers and Countries Following Trends to Invest in Metaverse09:02 Mark Zuckerberg’s Visual Representation of Metaverse09:46 Deep Learning Revolutionised Computer Vision: DALL-E Vs CLIP11:49 Experiment: Using Computer Vision for a Video Optimisation Over SEO Techniques19:20 Understanding the YOLO Algorithm22:58 Importance of 3DModel Schema Markup30:49 Does Video Frame Architecture Mean Creating a Script?34:35 Does Google Analyze Text on a Video Screen?42:33 Google and Meta in the Metaverse53:23 Approaches to Optimising for the Metaverse56:52 Relevance of a Video’s Background for User’s Visual Experience
This episode was recorded live on video April 12th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Kim Krause Berg talks with Jason Barnard about better web accessibility improves profits.
Kim Krause Berg is a renowned speaker and writer with an excellent reputation. Keynote Speaker - "The Golden Road Of Opportunity: Website Accessibility and Human Experience Design," American Marketing Association Experience Design Virtual Conference, April 15, 2021. She writes for Search Engine Journal with over 150 articles on usability, accessibility and SEO from 2009 - 2019 and has a popular blog called “Cre8pc” to share her ideas on Holistic UX and SEO as a methodology. Kim Krause Berg is the owner of Creative Vision Web Consulting, LLC and an early pioneer in SEO and website design starting in 1995. In 2001, Kim Krause Berg transitioned to human experience design and usability. She recognized the benefits of combining user experience with search engine practices. Today, she specializes in website accessibility and works full-time for BMTX as a QA analyst specializing in web accessibility.
There are so many benefits that web accessibility can bring to people, and when we say people, we mean everyone from SEOs to people with disabilities. If your website meets the needs of people with disabilities, they will feel welcome on your website, and that could be a great way for you as a marketer or SEO to expand your market.
In this episode, Kim Krause Berg and Jason Barnard discuss the issues, challenges and benefits for companies when looking at accessibility. Along the way, Kim explains distinction between conformance and compliance, and provides multiple insights into the Web Content Accessibility Guidelines, including that there are many resources where you can read the WCAG online for free.
However, the overriding question is how implementing the Web Content Accessibility Guidelines can benefit small businesses with limited resources, given the effort and knowledge required. Kim's answer is: it is worthwhile and it is beneficial to your bottom line, so spend the time and invest the resources to do it right.
As always, the show ends with passing the baton…the delightful Kim Krause Berg passes over the virtual baton to next week's wonderful guest Limor Barenholtz
What you’ll learn from Kim Krause Berg
00:00 Kim Krause Berg and Jason Barnard00:38 Anton Shulke’s Birthday Song01:00 Continue to Support Ukraine02:44 Kim Krause Berg’s Brand SERP03:48 Alt Text is Important04:28 Why Google Needs to Write Titles04:40 Microsoft Providing Auto Alt Tags04:44 Alt Tags for Accessibility05:18 Why You should not Rely on Auto Alt Text07:04 How Do You Make Everyone, Including People with Disabilities, Feel Welcome on Your Website? 10:23 Preventing Magnification on a Website: Violation of the Web Content Accessibility Guidelines11:10 Conformance Vs Compliance12:21 Web Content Accessibility Compliance for Small Businesses13:16 WCAG 2.1 Guidelines are Available Free Online18:42 Do People with a Visual Impairment Tend to Use Mobile or Desktop?19:00 Accessibility to Everything Around Us20:45 What are the Benefits of Improving Web Accessibility for SEO?24:46 Advantages of Video Transcripts25:54 Why Creating Video Content with Subtitles and Transcripts is a Great SEO Technique27:45 Using Headings Properly (H1, H2 and H3)30:47 Passing the Baton: Kim Krause Berg to Limor Barenholtz
This episode was recorded live on video April 5th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Elizabeth Marsten talks with Jason Barnard about retail media in search.
Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media.
You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll have wondered what role does retail media play in this?
Elizabeth talks incredibly eloquently about retail media. She points out that it has not been around that long, but the principle has. It started years ago when Amazon, Target and Walmart first set up their websites and ran ads.
This episode also covered the advantages and implications of retailers building their own Knowledge Graph, how an Internal Search Engine an be leveraged to improve a retailer's ranking in Google search, and the issue of third-party cookies for large retailers.
As always the show ends with passing the Baton… Elizabeth Marsten smoothly passes the virtual baton to next week’s lovely guest, Kim Krause Berg.
What you’ll learn from Elizabeth Marsten
00:00 Elizabeth Marsten and Jason Barnard00:20 Ukraine Defending its Freedom: Over a Month Now01:16 Elizabeth Marsten’s Brand SERP04:00 What is Retail Media in Search?05:00 Third Party Cookies for Big Retailers07:22 On-Site Search for the Retailer10:16 Why Elizabeth Marsten Sees Google as a Competitor10:55 Can Building an Internal Search Engine and an Internal Knowledge Graph Help a Retailer With SEO?13:19 Should Retailers Build their Own Knowledge Graph?18:19 How can Retailers (Walmart and Target) Leverage Pay-to-Play for Brands23:10 Ebay is a Unique Retailer. Why?25:26 An Overview of Facebook Marketplace28:00 Passing the Baton: Elizabeth Marsten to Kim Krause Berg
This episode was recorded live on video March 29th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data.
Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years. Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU).
Keyword search volume is a metric many use obsessively, but what is it exactly, and is it really the best metric for SEOs? You probably know about Google Keyword Planner. Interestingly, there's a big difference between these two. Jason Barnard points out what Google Keyword Planner is designed for Google to sell ad space to advertisers, while Tim Soulo emphasises that keyword search volume is for SEOs.
They dig deep into that debate, and also veer off track and talk about focussing on users… why businesses should aim to better understand what their users want, need, and value. SEOs also need to focus more on what the business' audience is looking for since as Google displays in the SERPs what it deems valuable, helpful, and relevant to the user.
As always, the show ends with passing the baton… the grooviest Tim Soulo hands over the virtual baton to next week's charming guest, Elizabeth Marsten.
What you’ll learn from Tim Soulo
00:00 Tim Soulo and Jason Barnard00:52 Myroslav Khmarskiy’s Message of Gratitude and Request for Support in Ukraine02:04 Tim Soulo’s Message of Gratitude to All Who Support Ukraine05:21 Ahrefs’ Brand SERP06:41 Concerns on Ahrefs' Knowledge Panel08:26 How Many Billions of Keywords Does Ahrefs Track?09:24 Where are Google are Going with Users' Keyword Inputs10:58 How People Try to Manipulate Ahrefs Metrics12:04 Is Keyword Search Volume the Best Metric?12:28 Keyword Search Volume Vs Google Keyword Planner14:06 Google Keyword Planner: A Tool for Advertisers17:53 Speaking the Vocabulary of Your Audience (Focus on Users)19:30 Brand Queries aka Pull Queries20:22 Keyword Search Volume is Misleading21:18 Overview of Ahrefs’ Traffic Potential (Keyword Metric)22:52 What Can a Small Business Do When Competing for a Keyword with a Top Ranking Site?25:11 Tim Soulo’s Thoughts on AI Tools and Google Educating Itself29:17 Tim Soulo’s Approach to SERPs33:27 Important Thought-Provoking Insights from Tim Soulo on Keyword Search Volume36:45 Passing the Baton: Tim Soulo to Elizabeth Marsten
This episode was recorded live on video March 22nd 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Carrie Rose talks with Jason Barnard about why SEO could be more reactive and short term.
Carrie Rose is a British entrepreneur who has over 7 years of experience in SEO. She is the co-founder and CEO of Rise at Seven, a creative search agency launched in June 2019. She is 28 years old and started her business at the age of 26. Carrie has won several awards for her creative campaigns and digital PR executions including awards such as 2020's Campaign Magazines 30 under 30, Rising star - Content Marketing Association, Best Campaign within Travel at the UK Search Awards 2018.
Consumer search behavior is massively influenced by various drivers, including what's in-the-headlines and on-trend on social media platforms like Tiktok and Instagram, and various channels like TV and Netflix. If you can spot these trends, it is a great idea to push SEO using fast and reactive PR and content marketing.
In this episode, Carrie Rose shares her approach to tracking trends in searches. She then explains the two sides of search: the facilitators (SEO, content & PPC) and the drivers of search (TV, Netflix, and Tiktok). Carrie explains how to get more people to search for a product by focusing on users' live search behavior using trend-tracking tools like Google Trends. Jason Barnard, with his Brand-SERP obsession, takes the discussion to dig into how brands can drive brand search volume, or "Pull Searches" as John Mueller from Google calls them. But the big question here is: how can all of this help a small scale business?
As always the show ends with passing the Baton…Carrie Rose sweetly passes over to next week’s awesome guest, Tim Soulo.
What you’ll learn from Carrie Rose
00:00 Carrie Rose and Jason Barnard00:26 Julia Nesterets’ Message of Gratitude in Support of Ukraine01:50 Kalicube Tuesdays’ 100th Episode Celebration02:31 Ahrefs Prize winners04:48 Carrie Rose’s Brand SERP and Knowledge Panel05:17 A Brief Overview of Rise at Seven (Carrie’s Company)06:51 Reactive SEO: Fast-tracking With an Eye Toward Short-term and Long-term Results07:31 How User’s Behavior is Changing PR and Content Marketing07:46 Weather Often Affects User Searches07:58 Consumers' Search Behavior During the COVID Pandemic08:40 Why Some Google My Business Knowledge Panels Disappeared During Pandemic09:40 Carrie Rose’s Two Sides of Search09:46 Who are the Facilitators of Search?10:12 Who are the Drivers of Search?11:36 How Carrie Rose Tracks Different Drivers of Search and Its Consumers’ Search Behavior17:41 How to Get People to Search for Brand Plus Keyword21:28 How Can Smaller Brands Drive Search for Their Brand, Topics and Products28:00 Carrie Rose’s Trend Searching Tools Preference33:20 Passing the Baton: Carrie Rose to Tim Soulo
This episode was recorded live on video March 15th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Tom Shapiro talks with Jason Barnard about rethink lead generation.
Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including P&G, HP, AT &T, UnitedHealthcare & Kraft Foods) and was part of a team that achieved record sales by developing effective new client strategies for SEO company iProspect.
Leads are the lifeblood of B2B companies. You are probably thinking you know all about lead generation… But Tom is asking you to rethink what you thought you knew. Even though it seems simple, it's quite a challenge to successfully execute your own lead generation process. There are boatloads of lead generation tips, tactics, techniques and strategies all over the internet, each telling you they apply to you. But think again, if everyone else is using these same best practices, they may be ineffective.
In this episode, Tom Shapiro and Jason Barnard talk about how you can build strong relationships that drive lead generation with customized content and creativity, innovation and lateral thinking. Starting that relationship and building it requires that you think creatively. You need to rethink and do things that your competitors aren't doing. It may seem like a risk, but it may be that NOT taking this approach this is the real risk.
As always the show ends with passing the baton… the incredibly brilliant Tom Shapiro passes the virtual baton to next week’s delightfully stunning guest Carrie Rose.
What you’ll learn from Tom Shapiro
00:00 Tom Shapiro and Jason Barnard00:12 Alexander Pippa and Our Ukrainian Friends Fighting for their Freedom01:37 A Bag of Swag for Your Nuggets: Join the Fun02:43 Rules of our “Silly Game” (100th Kalicube Tuesdays’ Episode)04:53 Tom Shapiro’s Brand SERP05:27 Leads are the Lifeblood of B2B Companies05:50 Tom's Rethink Lead Generation Book07:09 Learn Best Lead Generation Practices, Then Change Them07:55 Personalised Content to Reach Out to People09:53 Relationship Building Rather Than Lead Generation12:04 Understanding the Psychology Around Your Market’s Goal12:50 Using Creativity, Innovation and Lateral Thinking to Build Strong Relationships14:47 The Impact You can Make on Your Target Audience17:14 Other Ways to Get in Touch with Potential Leads21:14 The Cold Email Technique You Should Use21:54 Account Based Marketing for Better Lead Generation26:45 Do Something Your Competitor Will Not Do32:57 Passing the Baton: Tom Shapiro to Carrie Rose
This episode was recorded live on video March 8th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Stephan Bajaio talks with Jason Barnard about supply & demand of the SERPS.
Stephan Bajaio is a seasoned global speaker, insightful leader, global brand consultant, innovator, entrepreneur, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He co-founded Conductor way back in 2006.
Special notice: this episode starts with a short conversation with Anton Shulke, who was at that time in Kyiv in the middle of the Russian invasion of Ukraine. It ends with an appeal for help and support for Ukraine.
In an Economics mindset, supply and demand are key (in that order), and some say the same goes for products and services, right? But according to Stephan Bajaio in SEO it is clear that demand leads supply… and they key to SEO, and indeed digital marketing, is connecting the dots. How do we do that? On the SERP!
If you understand the search queries of your target market, your audience, and the users on your Brand SERP, then you can understand their needs (demand). Once you have done that, you can look at supply through Google. In SEO, Google is the trusted third party that provides the information your audience needs, the answers for their search queries (the supply). In that situation, your products and services need to be part of the SERP so that it is your supply that meets the users' demand. Simple!
Stephan's insights make for yet another incredibly insightful episode that focusses on demand and supply as a model for SEO, and also addresses multiple other related questions such as breaking down communication silos, which is important for any business, SEO, or digital marketer.
As always the show ends with passing the baton… the rather fantastic Stephan Bajaio passes the virtual baton to next week’s super awesome guest, Tom Shapiro.
What you’ll learn from Stephan Bajaio
00:00 Anton Shulke and Jason Barnard00:10 the Situation for Anton in Kyiv04:40 Real Ways You Can Help With Ukraine as a Foreigner05:15 Stephan Bajaio and Jason Barnard08:59 Stephan Bajaio’s Brand SERP09:34 Why a Particular Video Appears in the SERPs11:24 Entity Authority14:22 Demand in the SERP (Queries) as a Proxy to Egotistical SEO Approach15:47 Understanding the Way People Search Means Understanding Their Demand15:56 Nobody Lies to Their Search Bars16:44 Supply in the SERPs18:20 SERP: Branding Opportunity20:40 Spy Search Presence Intelligence Concept22:05 Communication Silo28:01 Products have Brand SERPs32:37 Supply Creates its Own Demand36:09 Passing the Baton: Stephan Bajaio to Tom Shapiro
This episode was recorded live on video March 1st 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Ian Anderson Gray talks with Jason Barnard about live shows for recovering perfectionists.
Ian Anderson Gray is a motivational speaker, trainer, teacher and consultant who travels the world. He is the founder of Confident Live Marketing Academy, which teaches entrepreneurs how to successfully use live video to increase their influence, authority and revenue. And he also has a blog, Seriously Social, which is all about social media tools and live videos
Live videos are incredibly powerful and helpful for three types of people (and you are probably in one of these groups). For beginners who don't feel comfortable and confident standing in front of a camera, shooting live video can be more than a little scary. But it is also a way to overcome those fears. Incredibly, live video is also a time saver for professionals, hmmmm in what way? Well, it would save you the time it takes to re-do or re-record your videos to perfect them. And that leads us to the third type of person live video is great for… perfectionists. There is no such thing as perfection in live video, and that makes it a great way for perfectionists to break their own mould.
In this episode with Jason Barnard and the brilliantly insightful Ian Anderson Gray talk about how to turn your live videos into a game changer for yourself and your brand… stepping out of your comfort zone, publishing smartly, creating a variety of content from the initial live video stream including podcasts, blog posts, and video babies. IAG explains in detail how he goes about this process himself, from planning, to pre-promotion, to production, to post production, and on to re-purposing
Another intelligent, fun and creative episode indeed.
What you'll learn from Ian Anderson Gray
00:00 Ian Anderson Gray and Jason Barnard02:19 Ian Anderson Gray’s Brand SERP and Knowledge Panel03:30 The Perfectionist Ian Anderson Gray05:45 Imposter Syndrome08:39 How to Turn a Live Video into a Content Machine with a Perfectionist Attitude09:57 Live Video: Antidote to Recovering Perfectionist10:53 Why Live Video?13:59 Repurposing Content from Live Video15:04 Live Video into Video Snippets16:50 Video Replay into Podcast19:28 Converting Live Video into Blog Posts22:27 Why Use Short Links to Redirect to Blog Posts24:22 Ian Anderson Gray and Jason Barnard’s Transcription Tool Preference26:31 Ian Anderson Gray’s 5 Ps
This episode was recorded live on video February 22nd 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>
Judith Lewis talks with Jason Barnard about winning the linkbuilding game with data.
Judith Lewis is the founder of Decabbit Consultancy and a conference speaker, digital marketing specialist, trainer, Search Awards Ambassador and Chocolate & Wine judge. She is an experienced online marketer who began her career in the industry in 1996. Like everyone else at the time, she learned through patient testing and experimentation how the various search engine algorithms work, especially the Google algorithm. She discovered her expertise in online marketing by combining her specialised studies in psychology with her programming experience.
White hat, gray hat, and black hat…. You might think that refers to fashion ;) But in the context of Kalicube Tuesdays, the Shades of Gray hat reference refers to link building. White hat is the good one, gray is borderline sneaky and black hat is all about underhanded tactics that aim to trick the algorithm. Which hat should you wear?
Whichever hat you choose, data is a great way of identifying valuable links. Judith Lewis joins Jason Barnard for a fun filled and intelligent discussion about all shades of link building and how you can use data to help you. Judith provides an incredible bonus with her Decabbit strategy for building networks for clients.
As always the show ends with passing the baton… Judith Lewis sweetly turns over the virtual baton to next week’s talented guest, Ian Anderson Gray.
What you'll learn from Judith Lewis
00:00 Judith Lewis and Jason Barnard00:58 Judith Lewis’ Brand SERP04:12 White, Gray and Black Hat Link Building04:46 White Hat Link Building Exists (but it's rare)07:07 Compensation is not Just Money in the Context of Link Building Strategies08:37 Link Exchanges for Link Building09:12 Is Google Aware of Underhanded Link Building Tactics?12:24 Paid Link Vs Sponsored Link14:42 How EAT Might Work With a PBN - a Case Study17:46 Can a PBN be Sustainable?21:55 Link Building Using Data22:51 Choosing the Right Bloggers for Links is Down to Audience 26:36 Judith Lewis’ Strategy in Building Networks (and not PBN)30:55 Passing the Baton: Judith Lewis to Ian Anderson Gray
This episode was recorded live on video February 15th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
https://kalicubetuesdays.com/2022/february-2022/kalicube-tuesdays-with-judith-lewis/
Brie Anderson talks with Jason Barnard about data driven SEO and always be testing.
Brie Anderson works with companies around the world as a digital marketing analyst, strategist, speaker, lecturer and consultant. She is a tinkerer who began her journey by following her favorite bands on MySpace and learning to code at the age of 13. Brie now owns BEAST Analytics, a digital marketing consulting service, and writes for publications such as Moz and Search Engine Journal.
Collecting and analysing data is fun, and it's paramount that you first set your goal - where to start and what to look for. Who would not do that, right? Turns out a lot of companies!
Brie Anderson's data-driven Beast Cycle is the star of this episode. Google Analytics co-stars. Brie shares insights into how to measure, what to measure, how to analyse and includes quite a few handy hints on how you can use Google Analytics 4. Perhaps the highlight is Brie's practical tips for curious digging.
As always, the show ends with passing the baton… the super brilliant Brie Anderson passes the virtual baton to next week's delightful guest, Judith Lewis.
What you'll learn from Brie Anderson
00:00 Brie Anderson and Jason Barnard01:47 Brie Anderson’s Brand SERP04:52 Brie Anderson’s Focus on SEO05:35 First Things to Think About When Collecting Data06:12 What Data Will be Important for Whom?07:04 Why Tracking Your Conversions and Goals Important08:00 Google Analytics' Smart Goals - Good or Bad Idea?08:48 Trying and Tracking Your Steps to Your Goal11:05 Google Analytics Vs Adobe Analytics12:47 Google Analytics 4: Handy Hints17:27 Universal Analytics Versus Google Analytics 420:03 Demographic Data - What is Brie Anderson’s Focus?21:38 Deep Data Diving Tips and Tricks23:19 How to Test and Measure Analytics26:18 Passing the Baton: Brie Anderson to Judith Lewis
This episode was recorded live on video February 08th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
https://youtu.be/yqBPOC_wRvU
Joseph J. Sherman talks with Jason Barnard about effective media cadence for PR.
Joseph Sherman is a multi-talented professional with an awesome record of success in customer contacts and communication tactics. He has a wealth of experience in executing initiatives that boost sales, consumer engagement and media attention. He earned his bachelor's degree from the University of California, San Diego, and his master's degree from KEDGE Business School, a Grande Ecole de Commerce et de Management.
The success of an effective PR outreach strategy is not measured only by the immediate outcome of a campaign, it is necessary to see the long term payback. A good PR outreach campaign will have a "sales" approach, and will look to the long term - relationships that campaign builds with journalists, editors, bloggers or podcasters will benefit you or the company in the long run, as long as you actively work to maintain them.
In this episode, the brilliant Joseph J. Sherman illustrates how you should implement a sales approach to PR and establish a good relationship with your PR contacts (writers, interviewers, journalists, editors, bloggers or podcasters). Treat them like you would a sales prospect - in order to get them on board, you need to know them well and understand their goal.
As always, the show ends with passing the baton… Joseph incredibly turns over to next week’s delightful guest, Brie Anderson.
What you'll learn from Joseph J. Sherman
00:00 Joseph J. Sherman and Jason Barnard00:23 Joseph J. Sherman’s Brand SERP03:16 Sales Idea Based on a Cadence Approach07:30 How to Evaluate a Quality PR Lead09:53 Understand Journalists’ Goal and Help Them towards a Relevant Publication13:07 Know the Writer or Person to Reach Out to15:05 Establish a Positive Business Relationship with an Interviewer16:55 How to Keep Good Relationship Between Projects with Authors, Journalists, and Bloggers18:40 Effective Cold Calling Strategy27:00 Passing the Baton: Joseph J. Sherman to Brie Anderson
This episode was recorded live on video February 01st 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
https://youtu.be/Al93OLs8zUo
How to Build a Successful and Effective PR Outreach Strategy - Joseph J Sherman’s Approach
Qualify Media Leads From Marketing Campaigns As Sales Opportunities
In this episode, Joseph mentions that his approach is based on cadence. As he defines it, cadence is an idea of how you want to reach your own customer. Is it going to be a combination of SEO, social media, cold calling, warm leads, and whatever that combination is, however you want to reach the person you are trying to reach.
It's important that you communicate with the person you are trying to reach in terms of their time, if you are in a different time zone, and that you treat them like a "real" lead. In a normal sale, you can figure out roughly how valuable a particular lead might be, but with PR, Joseph says, it's "opaque." In the beginning, you cannot really tell how valuable a particular lead can be because the reach is not that big yet. You cannot necessarily quantify the value of a particular lead unless you already know how much coverage you are going to get, or there's already a date set for when it will be published.
In today's digital media, as a marketer you always have a lot on your mind, maybe goals you want to achieve, information you want to share on different platforms, you want the information to appear in your Brand SERP when people search for you, you want to attract customers with the information you shared, or maybe you are working on some projects related to that information. You have a sequence of things you'd like to do, but it's very rare that people think about what media leads have in their mind.
In line with all the goals you have in mind and want to achieve, a journalist, for example, is looking for something specific for their content o...
Tom Critchlow talks with Jason Barnard about how to report SEO to your CEO.
Tom Critchlow is a freelance strategy consultant with over a decade of experience in product and marketing strategy. He worked in SEO at all levels and in a range of businesses, including product development at Google Creative Lab, Area 120, New York Times R&D, and the fintech sector. He is now working on The Strategic Independent, a book about independent consulting that will be available online.
Understanding SEO jargon requires specific SEO knowledge, which is impossible for someone who is unfamiliar with it. As an SEO, it is therefore important to first determine your CEO's (or client's) level of SEO understanding to ensure effective communication, a smooth workflow and ongoing success.
Another fun episode with a whirlwind of insight, featuring, of course, the rather groovy Jason Barnard and the brilliant Tom Critchlow digging deep on how an SEO can better manage their relationship with the CEO: get them onboard, obtain the resources you need, manage expectations, get buy-in from internal teams and, best of all, ensure everyone appreciates you true value.
As always, the show ends with passing the baton… Tom sweetly hands over to next week’s amazing guest, Joseph J. Sherman.
What you'll learn from Tom Critchlow
00:00 Tom Critchlow and Jason Barnard00:40 The Fundamentals of Brand SERP for Business01:07 Tom Critchlow’s Brand SERP04:41 SEO Vocabulary and Misconceptions07:24 Tips to Explain SEO to Your CEO09:08 Use Explainable Models - Don't Get Overly Complex10:56 Managing the CEO's Expectations With a Traffic or Ranking Drop13:30 How to Manage Expectations When Traffic Skyrockets15:26 Communication is Key to SEO Success17:34 What Do Businesses Care About That SEOs Should Focus on?23:44 Communicate with Clarity to keep the CEO Onboard30:58 How Well Do Modern SEOs Understand Users?32:50 SEO is Cross Functional36:50 Pragmatic Understanding of Resources40:06 Passing the Baton: Tom Critchlow to Joseph J. Sherman
This episode was recorded live on video January 25th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
https://youtu.be/BkGqP5zHbTM
Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn.
Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.
Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right.
The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience.
Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage.
As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week's super groovy guest Tom Critchlow.
What you'll learn from Purna Virji
00:00 Purna Virji with Jason Barnard00:39 Book Launch: The Fundamentals of Brand SERPs for Business01:57 Purna Virji’s Brand SERP02:56 Purna Virji’s Career Path04:34 An Overview of Purna Virji’s Expertise on Content06:32 Prominence vs Presence on LinkedIn07:44 What is Thumb Stoppingly Good Content?08:53 How to be Prominent with Your Content09:38 Focus on What Your Audience Want to Hear Not on What You Want to Say10:18 Emotion Centric Content12:32 Emotion in Content vs Emotional Content18:00 Tips on How to Figure Out What Your Audience Wants to Know24:52 WHat is Contrarian Marketing Approach?32:13 How to Make the Most of LinkedIn33:39 Optimize Discoverability with Broad Hashtags and by Tagging People36:30 Concise, Compelling and Clear Content50:39 Passing the Baton: Purna Virji to Tom Critchlow
This episode was recorded live on video January 18th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
David Amerland talks with Jason Barnard about searcher, behaviour, intent and expectations.
David Amerland is a business journalist, author, and international speaker. He was a Chemical Engineer before stumbling into the world of search engine optimization (SEO), social media marketing, and branding via mathematics. He has written more than a dozen books on business, marketing, and search, including The Tribe That Discovered Trust, Google Semantic Search, and his most recent book, Intentional.
Everything we do from Google's perspective is data and information, and if Google has enough data, it should be able to better understand us as searchers and provide us with the information we are looking for.
Human behavior, on the other hand is incredibly difficult to understand let alone predict:s a single action can disguise a variety of intents and the intent of that single action can change immensely over time.
In this inspiring episode, David Amerland joins Jason Barnard to try to understand where these two worlds intersect (perhaps collide?)
As always, the show ends with passing the baton… David passes the virtual baton to next week’s insightful guest, Purna Virji.
What you'll learn from David Amerland
00:00 David Amerland with Jason Barnard00:55 David Amerland’s Brand SERP and Knowledge Panel02:28 Why is Search Underperforming Even if Its Computational Power is Increasing?07:29 Google’s Perspective: Everything We Do is Data08:15 Any Given Action Conceals a Number of Intents09:20 Culture Changes Behavior12:03 Culture and Human Behavior are Constantly Evolving and Changing18:12 Writing Content with Empathy24:06 Emphatic Content is Great for People, But Does it Work in SEO?24:24 Can Data Act Empathetically? 25:43 Can Your AI Machine Generating Content Trick Google's Algorithms?29:05 Can Google Recognize a Pattern in Your Behavior to Better Determine Intent?34:17 Who is Google Chasing… so Who Should we Target?37:03 David Amerland’s Focus When Creating Content38:15 How is Google Using MUM and BERT41:36 To Win With Content, Focus on Areas Where the Target Audience is Dissatisfied.43:14 Passing the Baton: David Amerland to Purna Virji
This episode was recorded live on video January 11th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
https://youtu.be/gdFbSlk8h3A
Lidia Infante talks with Jason Barnard about SEO gap analysis, digging up the gold.
Lidia Infante is an SEO consultant, author, speaker and currently a senior international SEO manager at BigCommerce. She pursued her curiosity about human nature, her love of numbers and storytelling with a BSc in psychology, a career in digital marketing and an MS in e-commerce.
When it comes to Gap Analysis, everything from keywords to links to content is considered. It differs depending on your industry but focusing on SEO, identifying competitors is the first stage in Gap Analysis.
Completing the list of stages in Gap Analysis, Lidia Infante talks about performing gap analysis and identifying your focus.
As always, the show ends with passing the baton… Lidia passes the virtual baton to next week’s groovy guest, David Amerland.
This episode was made in partnership with Wordlift and Ahrefs.
What you'll learn from Lidia Infante
00:00 Lidia Infante and Jason Barnard00:28 Visuals of Kalicube Tuesdays - 2020 to 2021 01:47 Lidia Infante’s Brand SERP05:05 Describing Gap Analysis06:32 The Three pillars of SEO08:08 Find where you are weaker than the competition08:39 Role of Technical SEO09:20 Role of Off-page in SEO10:03 Jason Barnard’s three legged stool for SEO11:57 Identifying competitors: First step in Gap Analysis13:27 Technical SEO Gap Analysis16:05 Off Page SEO Gap Analysis20:20 Content SEO Gap Analysis25:58 Lidia Infante and Jason Barnard’s personal SEO platforms recommendations27:48 A quick rundown of the three types of SEO Gap Analysis 29:38 Choose a focus, turn it into a plan, create a roadmap with objective40:45 Passing the Baton… Lidia Infante to David Amerland
This episode was recorded live on video January 04th 2022
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
https://youtu.be/WGV-xxwQbTs
Winnie Sun talks with Jason Barnard about branding to grow your business.
Winnie Sun, better known as "The Wealth Whisperer", is the Managing Director, Founding Partner and Financial Advisor of Sun Group Wealth Partners. She’s been featured on CNBC, FoX Business, Cheddar and in over a 100 other interviews for various outlets as an entrepreneur, speaker and media personality.
Every encounter you have with a prospect or customer is part of business branding. Generally, there is online and offline branding, both of which are crucial for any business.
In this podcast episode, Winnie Sun joins Jason Barnard to shed light on where and how to start building your own brand. Discussing even the possibility of faking personality brand ideas.
Winnie Sun also explains that you need to focus on different forms of marketing to get your content and information out there, build a social media reach, and focus on what she calls centers of influence.
You'll also learn how Winnie Sun implemented personal branding to her own company in this fascinating discussion.
As always, the show ends with passing the baton… Winnie passes the virtual baton to next week’s incredible guest, Lidia Infante.
What you'll learn from Winnie Sun
00:00 Winnie Sun with Jason Barnard00:38 Winnie Sun’s Brand SERP and Knowledge Panel02:02 Talking about brands online and offline03:04 Branding is much more than just your appearance in Google03:12 Where and how do you start building a good, solid, reputable business offline?07:16 Does branding drive sales or do sales drive branding?10:19 Winnie Sun's take on branding. Is it possible to fake personality brand ideas?11:35 Marketing is a lot like alcohol13:28 Focus on centers of influence20:55 If you don't become a voice for your business, your industry will be the voice of your business.22:47 Thinking brand in terms of Entities25:14 Using your own personal brand to drive your company's brand30:22 Passing the Baton: Winnie Sun to Lidia Infante
This episode was recorded live on video December 28th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
https://youtu.be/zkOuHYtPVis
Dom Hodgson talks with Jason Barnard about Santa SEO.
Dom Hodgson is the co-founder of Little Warden (which some would say is the greatest tool for site issue monitoring) BUT he’s not here to talk about that he’s here to talk about his nighttime activities, Christmas Lights. The Hodgson Christmas Light Show in Leeds.
In this episode, Dom Hodgson talks about designing and building a unique Christmas light display along with marketing tips, from PR, SEO and social media, telling people about your display can be as complicated as building the thing!
Along the way, Dom shares a personal story about how he turned the disappointment of a cancelled dream Disney holiday into a powerful PR opportunity.
As always, the show ends with passing the baton… Dom passes the virtual baton to next week's lovely guest, Winnie Sun.
What you'll learn from Dom Hodgson
00:00 Dom Hodgson with Jason Barnard01:15 Dom Hodgson’s Brand SERP04:37 The Hodgson Family Lights (A Christmas Light Show in Leeds)06:48 How did Dom Hodgson build and promote a local holiday event?10:25 Year-long plans for promoting the event20:36 Social media promotion for events24:19 Dom talks about local promotion for events29:00 Dom shares their press release strategy for the Christmas light show
This episode was recorded live on video December 21st 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
https://youtu.be/ZKopgRWFm-M
Lily Ray talks with Jason Barnard about how has Google changed in 2022 and what's to come.
Lily Ray has over a decade of SEO experience and is currently Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency's SEO client programs.
In this fantastic episode, Lily and Jason Barnard talk about the Google algorithm updates in 2021, and give some predictions for 2022.
Google algorithm updates are major events in the SEO calendar. 2021 has been especially rich in terms of the sheer number of them, and also the volatility they have caused in the SERPs. It feels like 2021 was a special year. Lily Ray walks us through 2021 and shares stories and insights on dozens of confirmed and unconfirmed updates, product launches, and changes to the SERP in 2021.
Finally, a bonus: You’ll hear Lily's prediction (something big) of what's going to happen this coming year 2022.
What you'll learn from Lily Ray
00:00 Lily Ray with Jason Barnard01:05 Lily Ray’s Brand SERP & Knowledge Panel04:54 Thanksgiving, Cyber Monday, Black Friday - a run down on the end of year updates04:54 Thanksgiving, Cyber Monday, Black Friday - a run down on the end of year updates06:10 What type of website(s) will benefit the most from the Product Review update?09:27 Google spam updates in summer 202110:23 Is Google pushing E-A-T category by category?13:35 Google as a recommender - updates on unhelpful search results15:26 Product Review updates and guidelines18:28 Passage Indexing at the start of 202121:07 Why User Experience is important for Google22:05 Google Glitches in 2021 - Indexing bug, outage of Search Console, titles…27:15 MAching Learning - “the dance between humans and machines”28:06 The December product review update29:50 Are Google Core updates industry-specific?33:56 The June and July Google updates35:27 Dictionary sites were winners in summer 202136:12 The single biggest takeaway from the 2021 updates39:32 Lily Ray's Predictions for 2022
This episode was recorded live on video December 14th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Rebecca Berbel talks with Jason Barnard about predictive SEO using big data.
This is an extremely interesting and insightful episode where Rebecca Berbel and Jason Barnard discuss predictive SEO: where it came from, where it is now, and where it is going.
Rebecca also cleared some misunderstandings between predicting in SEO and predictive SEO, ranking factors and features, and the explainable and unexplainable elements that contribute to the machine’s predictions of ranking on the SERPs.
As always in SEO, there are loads and loads of “it depends”, so it doesn’t look like predictive SEO will change that quirk in our industry :) Rebecca and Jason squeeze dozens of knowledge nuggets, tons of machine learning insights, and masses of SEO ranking analysis in this episode ;) Also, watch out for the answer to this pragmatic question: How can we present predictive SEO data to clients?
What you'll learn from Rebecca Berbel
00:00 Rebecca Berbel with Jason Barnard01:53 Rebecca Berbel’s Brand SERP and her event Knowledge Panels05:03 What is predicting in SEO and what is predictive SEO?07:55 Contexts where “it depends” for ranking09:51 Straight forward machine learning algorithms versus the black box12:37 Thinking of factors as ML features15:48 Why do you need to clean data? (garbage in, garbage out)21:30 The three types of people in SEO 24:55 Explainability with Shapley (game theory)29:20 Different sections of your site don't all behave the same way33:01 Examples of negative SEO factors evaluated by OnCrawl’s predictive model36:36 Examples of positive SEO factors evaluated by OnCrawl’s predictive model38:30 How to win Google’s game with data40:33 How can we present predictive SEO to clients?41:59 What output does predictive SEO provide?44:11 The next steps in predictive SEO
This episode was recorded live on video December 7th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mike King talks with Jason Barnard about the value of content engineering.
Michael King is the Director at iPullRank which is a leading New York content marketing SEO agency. With 14 years of digital marketing experience and 25 years in web development, he has led the SEO campaigns of some of the world’s leading brands: LG, Citi and Cartier.
In this episode, Michael King shares his unique procedure for content engineering that seamlessly stitches together technical SEO, content and marketing … a large step outside traditional SEO.
Mike explains his thinking behind the term and dives into the techniques and subtleties of content engineering. He gives a new, more practical twist to the ever-so-common SEO phrase “it depends”. For once, “it depends” has helpful reasoning behind it.Listen now and take your SEO game to the next level!
What you'll learn from Mike King
00:00 Mike King with Jason Barnard01:02 Michael King’s Brand SERP across multiple countries03:10 What does content engineering mean?04:29 Requirements of a content engineering package06:07 Content engineering comes from reverse engineering07:28 Packaging content for the target personas10:22 How to create a content engineering brief14:01 Content should be written by copywriters, not SEOs16:37 How to content-engineer image and video content18:54 iPullRank’s concept of 10x content19:32 Thinking through the concept plan, information plan and IAA components23:46 How does content engineering work at scale?27:12 What are the research techniques for a great content engineering strategy?31:40 Huge jump in rankings outside the traditional SEO bubble35:07 Improving rankings with topical authority
This episode was recorded live on video November 30th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
David Bain talks with Jason Barnard about crafty content creation.
David Bain is the Founder of Casting Cred, a podcast and video show production agency for B2B brands. He is also the groovy host of Digital Marketing Radio which is a weekly podcast and YouTube show for in-house, agency, and entrepreneurial marketers.
To strategically create crafty content, we must always begin with the end goals in mind. We have to figure out how all our efforts fit with the outcome we’re trying to achieve. These goals and tasks can only become clear when there is a tangible plan right in front of us ;)
So in this fantastic episode, David Bain joins Jason Barnard to share his crafty, clever content creation in combination with his super effective Funnel Marketing Model he has built ;)
Also, watch out for his tips and tricks for building a better, more efficient content strategy as well as his kit recommendations for podcasting beginners and also producers aiming for professional quality audio.
What you'll learn from David Bain
00:00 David Bain with Jason Barnard01:12 Casting Cred’s Brand SERP and unclaimed Knowledge Panel02:16 How did David get the domain for his name?05:11 How to get “crafty” in creating content07:08 Good audio setup 10112:25 The REAL kit to take sound to the next level!14:10 Why you should start off with an audio only podcast15:20 Think about the mediums before creating content18:03 The efficient way to outsource your content25:12 Tips and tricks: How to craft a successful content strategy26:07 The standard customer buying cycle for B2B brands26:52 The Pump and Funnel Marketing Model28:15 Hero. Hub. Help. The YouTube Content Model 31:14 David adds three more Hs to the content model (making it craftier!)33:13 What pushed David to build and go beyond the common content models?35:19 Why is the Hub content sitting outside the Pump and Funnel Marketing Model?
This episode was recorded live on video November 23rd 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Koray Tuğberk Gübür talks with Jason Barnard about understanding semantic SEO.
Koray Tuğberk GÜBÜR is the founder and owner of Holistic SEO & Digital and has been doing SEO for more than 6 years. Today, he is a holistic SEO expert who learns a lot from Bill Slawski and a contributor to leading SEO online publications such as OnCrawl, JetOctopus and Authoritas. Koray also speaks at SEO events and on webinars about Semantic SEO and Search, Core Algorithm Updates, and more.
Matching the best possible documents to provide the most helpful answer or solution to the user’s query has always been (and will always be) the search engines’ goal.
For the first years of the Internet, search engines had a lexical approach, but now they are what Koray calls semantic search engines. And, if they are to keep up with the algorithms, that means SEO practitioners need to pivot and have a semantic approach to their work.
In this podcast episode, Koray Tuğberk GÜBÜR joins Jason Barnard for a super geeky and fascinating discussion of Semantic SEO, what it means, what work needs to be done and how to properly use and apply our understanding of it to our websites.
Koray takes the discussion further and also explains many concepts and practicalities of how the algorithms function, citing multiple patents and experiments. Amazing insights!
This is a super fun, interesting and interactive episode with a lot of juicy information on how you can charm Google now that it has “gone semantic” ;)
Further reading:
How to create content hubs using the knowledge graph https://wordlift.io/blog/en/content-hub-seo/
Articles by Koray https://www.holisticseo.digital/
What you'll learn from Koray Tuğberk Gübür
00:00 Koray Tuğberk GÜBÜR with Jason Barnard01:45 Koray Tuğberk GÜBÜR - Brand SERP and video verticals03:24 Understanding Semantic SEO (Overview)03:59 What is semantic SEO?4:35 - 7:00 Are Web Users Markovian?8:30 - 9:35 Unknown Entities and Open Information Retrieval10:45 - 13:15 Candidate Passage Answers14:38 - 16:46 Core Algorithm Updates and Relevance Paths17:37 - 18:20 Lexical Semantics and Synonyms25:50 - 26:35 Semantic Relations27:00 - 29:25 Understanding Semantic Search Engine29:00 - 30:48 Cost of Retrieving37:45 - 36:00 Click Satisfaction Models36:00 - 36:25 Possible Answer Seeking Routes36:38 - 38:20 Query Path38:30 - 39:33 Re-ranking Tests40:00 - 42:00 Humor and Semantics42:00:43:00 Product Review, Sentiments and Authenticity
This episode was recorded live on video November 16th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Luke Carthy talks with Jason Barnard about striking the right balance between SEO and CRO.
Luke Carthy is an eCommerce consultant delivering incredible (double to triple!!) results and sustainable growth for brands spanning both B2C and B2B verticals like Caterpillar, Renault and Chemist Direct.
Luke’s principle is delivering sales growth first and SEO after. As a wise digital marketer, do you agree with Luke's take that SEO is not the be-all and end-all of delivering sustainable eCommerce growth?
Before you give a thumbs up or a frown, take some time to listen to this podcast because that’s what this episode is all about!
We all love SEO, however not everything in SEO is under our control. Regardless of whether we have fixed the technical issues or not, there's no guarantee that we’ll get the rewards we’re expecting in terms of traffic growth, let alone sales… and this is where CRO changes the game ;)
Join Luke and Jason as they dive into the realms of CRO where they dig into a lot of ‘client-consultant arguments’ such as:
One page checkout vs multi step checkoutClient’s preferred payment option vs diversity of payment optionsHow offline stores display products vs how online should be doneand a lot more!
This might just be the greatest guide in your ‘basket filling optimisation’ journey, so hit that play button now :)
Also, watch out for the groovy SERP experiment at the beginning where Jason attempts to revive Luke’s dormant Twitter boxes live on air. Quite a risk to take. Question is, does it work out? Watch to find out!
What you'll learn from Luke Carthy
00:00 Luke Carthy and Jason Barnard01:18 Luke Carthy’s Brand SERP and a dormant Twitter experiment03:23 Will Luke Carthy consider implementing IndexNow?05:29 Striking the right balance between SEO & CRO13:28 Giving the customers checkout options16:50 Do you work on SEO and CRO at the same time?19:39 CRO and SEO = good business advice20:53 Does CRO include ‘basket filling optimisation’?22:37 The gamification of free shipping26:52 Are post purchase coupons effective for customer loyalty?30:19 Points of conflict between SEO and CRO34:50 Tips for A/B testing36:47 Balancing CRO and SEO
This episode was recorded live on video November 09th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Fabrice Canel talks with Jason Barnard about the low-down on IndexNow.
Fabrice Canel is a Principal Program Manager leading the crawling, processing, and indexing team at Bing. He is a veteran at Microsoft Bing that has dealt with crawling web pages since the beginning of Bingbot and now deals with the hundreds of billions of new or updated web pages every day!
In this episode, Fabrice Canel and Jason Barnard discuss IndexNow - a stunningly great change that is happening to search engine indexing.
One of the ultimate goals of search engines is delivering timely information to its users. However, crawling websites may take days or weeks so updated, added and deleted information often takes some time to reflect in search engines. This is a big problem for website owners and one they often struggle to deal with.
So to relieve this pain point, Microsoft Bing has introduced IndexNow, a new protocol allowing websites to easily notify search engines whenever they make changes to website content. Because it’s new, there are a lot of questions that need to be answered, and Jason asks Fabrice all the right questions, of course :)
How does it work?Can it instantly crawl our websites?Is Google also adopting IndexNow?What CDN have adopted IndexNow?What CMS systems have adopted IndexNow?How does the API work?
Fabrice (aka Mr. Bingbot) answers all these questions simply, clearly and extensively. That makes this episode a must-listen…. Especially as Fabrice makes it very clear he will not stop until he gets 80% adoption of IndexNow. He is absolutely convinced that this initiative will make everyone happy: website owners, users, and search engines. Tune in!
What you'll learn from Fabrice Canel
00:00 Fabrice Canel and Jason Barnard00:35 The beginning of Bingbot01:59 Can Bingbot keep up with the infinite pages that need to be crawled?05:55 Fabrice Canel’s Brand SERP on Bing and Google07:18 IndexNow: What it is, how it works and why it's helpful08:55 Why an API layer is better than a web form11:37 The early adopters of IndexNow14:52 Getting the CMS and the CDNs to do the work15:57 How long will it take for IndexNow to catch on?19:30 Will IndexNow be integrated into the core of WordPress?23:13 Why using IndexNow can reduce crawl on a website24:27 Why IndexNow matters to small websites30:05 Does IndexNow guarantee instant indexing?32:20 How fast can websites be caught for abusing IndexNow?33:21 Will this make XML sitemaps redundant?35:07 The IndexNow API is super simple
This episode was recorded live on video November 2nd 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mads Singers talks with Jason Barnard about how to delegate effectively.
Mad Singers has more than 8 years experience as a management and outsourcing coach. He has coached people in large organizations such as Shell and Coca-Cola, but also coached entrepreneurs in small companies too. He currently owns and runs 4 companies, he’s the host of SEO Mastery Summit and regularly speaks at major events such as SEO Spring Training, 7 Figure Seller Summit, & the Survive and Thrive Ecommerce Summit.
In this episode, Mads Singers and Jason Barnard discuss how to delegate effectively. Mads is the expert and he starts by explaining that delegating can only be effective when you disown task responsibility, stop figuring out answers for others and be completely unaware how the task is actually done.
For example, the CEO of IBM is not figuring out what everyone in the organization has to do and might not even know the processes behind the tasks they are delegating. The focus of a CEO should be elsewhere. Of course!
In the SEO industry in particular, delegation is something that is often badly managed. The nature of many great SEO experts is to be 1) control freak 2) expert in every area and 3) want to reproduce clones of themselves… all of which is a big, big mistake!!
Mads goes on to dig down into the Do’s and Don’ts of managing teams: from having the right attitude, focussing on the right goals and (most importantly) implementing the motivational strategies that empower employees.
A super delightful talk that absolutely hits the spot and an episode where you won’t want to skip and miss a single detail. Employees will relate to the approach and CEOs, team leaders and managers will learn valuable, productive and profitable lessons ;)
What you'll learn from Mads Singers
00:00 Mads Singers and Jason Barnard01:37 Mads Singer’s Brand SERP05:23 Delegating tasks versus delegating responsibility10:25 Management golden rule: Never answer questions12:55 Who takes the blame for employees’ slow development?15:41 Putting the right people in the right job18:49 What qualities make the best hires?19:56 Who should define the task process and fix issues?22:52 Why SEO agencies have trouble with delegation24:59 The big mistake of duplicating yourself26:08 Practical tip: The easiest way to get promoted28:20 Flat versus pyramid organization29:45 What is the ideal size for a manageable team32:04 The ultimate roles and goals for managers34:43 Understanding the biggest WHYs of the task
This episode was recorded live on video November 2nd 2021
Paul Andre de Vera talks with Jason Barnard about video SEO to launch your YouTube show.
Paul Andre de Vera is the founder and host of the SEO Video Show, a YouTube channel that attracted a thousand subscribers and 4000 hours of watch time in just 6 months!
Creating a YouTube Channel dedicated for live streaming events is a super groovy idea with enormous benefits namely:
Increasing your online reachCollaborate with other industry experts (bringing their audience to your channel)Connecting with your audiences in real time!Establishing your brandMonetization and more…
But the problem comes when it's time to launch the channel, grow the subscribers, rank the videos and keep the audience watching until you click the button to end the livestream.
Paul breaks down his awesomely effective strategies starting from his pre-launching activities, to his video SEO tactics, to how he ultra-optimises his YouTube show. So, if you’re planning to launch your YouTube show, this is the podcast episode for you ;)
Hmmm, already launched your YouTube show years ago? Paul says it’s not too late! So you better listen in for the amazing optimisation, engagement and visibility tips he shares. Paul ends the show with a great boxing-announcer-style presentation of next week’s guest. Super delightful!
What you'll learn from Paul Andre de Vera
00:00 Paul Andre de Vera and Jason Barnard00:37 Paul Andre de Vera’s Brand SERP and video verticals03:16 Video SEO to Launch Your YouTube Show04:13 How the quality rater guidelines apply to YouTube06:48 Planning the first show comes with a script ;)08:45 Why Paul has a wait period at the beginning of each show10:02 Spicing up the show with camera, sound stingers and vocal effects10:44 Why do viewers stick around until the end?11:33 Building a channel from 0 to 200014:44 Video SEO tip 1: Use GMB as your video location16:02 Video SEO tip 2: Add MetaData17:07 Video SEO tip 3: Speak your keywords19:38 How to grow YouTube subscribers with LinkedIn21:22 Listen to your subscribers24:27 Video SEO tip 4: How to increase watch time25:23 Interruptions prolongs audience attention span28:53 Ranking shows on multiple search terms30:18 Does Google make a value judgment on the quality of your thumbnails?32:33 Video SEO tip 5: Leveraging other channels to improve channel visibility37:38 Video SEO tip 6: use keywords in your timestamps39:17 Video SEO tip 7: Aim for long-tail keywords41:08 Authority as a ranking factor on YouTube42:40 Final word - Google and YouTube evolve in tandem
This episode was recorded live on video October 26th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Joe Pulizzi talks with Jason Barnard about media is the new marketing.
This doesn’t feel like a podcast episode, this more feels like a media marketing crash course!!
Rather than fighting with organizations with the same audience as yours, Joe Pulizzi and Jason Barnard believe in the power of networking which brings you to a massive, ever-expanding audience - something you can’t achieve with a walled garden approach. So an intelligent mix of consortiums, guesting, side projects, partnerships, and self-produced is the winning formula ;)
Trying to be present everywhere and creating content for the sake of content both get a big, big thumbs down from Joe (the content marketing master). He greatly believes in niching down, in finding a place or two where you can shine and create a remarkable impact.
Oooh and as promised for this episode, Joe discusses the seven steps to build an online audience that can lead to multiple revenue streams WITH ANY BUDGET!
It begins with identifying the audience’s pain points then offering a solution which turns out to be your product or service (the order of these two tasks is important).Second point, doing better than anyone else consistently over a long period of time.Point four is moving your social media audience over to a more controlled asset (email list).Point 5 is where you can diversify into multiple channels.Point 6 is knowing the right time to monetize ;)Lastly, looking for an opportunity to sell your property… or choose to build it bigger.
After each question, Joe sighs delightfully just before giving the most eloquent, helpful, and creative answer ;)
What you'll learn from Joe Pulizzi
00:00 Joe Pulizzi and Jason Barnard00:58 Joe Pulizzi’s Brand SERP in the US ad Mauritius02:08 How far can a networking approach take you?05:36 Content about you is great for your Brand SERP your EAT, and expanding your audience08:28 How many years should you dedicate to building your audience?12:36 Identify the intersection of your expertise and your future customer’s needs15:27 Determine how to “tilt” and find a sweet spot where little or no competition exists18:33 Establish your #1 channel for distributing your content (blog, podcast, YouTube, etc.)20:54 Producing more and more content is a losing proposition24:26 Use social-media and SEO to convert one-time visitors into long-term subscribers30:19 Grow your business by expanding into multiple delivery channels32:18 Monetize your product or service for ultimate business success38:57 Understand how to sell your content asset for millions or build the business into a large enterprise
This episode was recorded live on video October 19th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Alisa Meredith talks with Jason Barnard about how to use Pinterest for B2B marketing.
Alisa Meredith is a Product Marketer, Pinterest Nerd, fluid painter, and a cat person. She believes in the power of visual marketing and is in love with Pinterest advertising.
Over 20 years in the marketing industry, she has achieved a lot: she ran a social media and blogging agency that became a HubSpot partner agency, she was a Content Marketer at Tailwind, and has hosted several shows, including The Superheroes of Marketing where she interviews smart professionals in the industry like Neil Patel. Today, she has a weekly live show where she shares incredible marketing tips.
You might imagine that Pinterest is a bad choice to promote your B2B company, but in this groovy episode, the delightful Alisa Meredith explains to Jason Barnard that is an incorrect assumption ;)
She starts by sharing the B2C industries that work best on this highly visual platform, and then goes on to mention some of the B2B industries that work on Pinterest, such as finance - a topic you would not imagine performing on a visual platform!
Alisa explains why: Pinterest is about planning for your best future. Over the 40 minutes, she shares a multitude of juicy tips and insights: the right content marketing approach for infographics, actionable tips for idea pins, dealing with keywords, tagging and linking for your pins, and commenting on the pins of your target market which can bring visibility for your brand, follows to your account and visits to your site ;)
This is a super marvelous chat full of fun, tips & tricks, and experiments. Tune in!
What you'll learn from Alisa Meredith
00:00 Alisa Meredith and Jason Barnard00:17 Alisa Meredith’s Brand SERP and videos vertical03:18 What works best on Pinterest?05:20 How does B2C work on Pinterest?08:23 Everyday shopping pins on Pinterest09:23 Pinterest audience insights. Which interesting topic comes first?10:54 Pinterest is about planning for your best future12:12 An infographic trick to drive traffic to your website13:45 Pinterest user demographics have changed16:03 Stories (ideas) that last forever19:45 Examples of B2B pins 25:13 How to deal with keywords on Pinterest?29:39 Tagging and linking 31:11 User personality types on different social networks32:27 Why commenting on idea pins is powerful33:35 The Pinterest algorithm37:05 Planning and creating pins for B2B
This episode was recorded live on video October 12th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Simon Cox talks with Jason Barnard about it's OK to be a webmaster.
Simon Cox is a jack of all trades (and proud of it) - technical SEO consultant, webmaster, designer, typographer, developer, blogger, model maker. In this fantastic episode, Simon and Jason Barnard talk about the idea of leveraging multi-skills and high-level understanding for project oversight in the web development process.
Simon explains what it means to be a webmaster and why companies, either big or small, need a generalist. Jason responds with a fun analogy comparing ultra-experts to a wonky table, something you definitely should watch out for.
They go on to exchange stories and insights into why it might be a good move to be a generalist and not be dragged into specialisation. The roles and opportunities for a generalist are probably more varied and interesting than you imagine.
Simon shares his experience with the Badger Trust, but also how he “killed” the Linotype machine operators’ jobs by being one of the first Mac desktop publishing experts in the UK. Plus you’ll also get his predictive insight of where the ultra experts in the fields will end up if they don’t take some time to get bits of experience from other fields.
As always, the show ends with passing the baton…Simon groovily hands over to next week’s stunning guest, Alisa Meredith.
What you'll learn from Simon Cox
00:00 Simon Cox and Jason Barnard00:48 Simon Cox’s Brand SERP04:47 What was the role of a webmaster in the 1990s?10:43 Why we need webmasters today more than ever12:54 Where a webmaster really shows their value16:26 Is the role of webmaster only appropriate for small businesses?17:46 The problem with being an ultra-specialist SEO21:55 The foundational skills a generalist SEO needs23:52 Knowing where to look is more important than knowing26:56 Dangers of over-specialisation in SEO30:53 Example: Simon explains his role at The Badger Trust36:06 Variety is the spice of life… even in SEO41:43 Passing the Baton: Simon Cox to Alisa Meredith
Helpful Resources:
SimonCox.com
This episode was recorded live on video October 05th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Gennaro Cuofano talks with Jason Barnard about looking at Google's SERP as a product.
Gennaro Cuofano is an international MBA, and creator of FourWeekMBA, a blog about business modeling and growth marketing. He is the head of business development for WordLift.io, where he works closely with small businesses and publishers across Europe and America to help them grow their business via digital marketing and SEO. He is also a contributor to various industry publications and runs a blog where he focuses on dissecting business models.
Google knocked down the walled gardens of the major players on the Internet in the mid-nineties. But now that they have billions of people in their garden, they seem to be going full circle and are rebuilding the walls they have onced wrecked?
In this episode, the rather groovy Gennaro Cuofano starts by taking Jason Barnard back to the 1990s to give him the historical context of business models of the major online players. At the end of the last century, access to the Internet was controlled by a small number of major players such as AOL, Netscape and Mosaic. He shares the strategic thinking behind these companies and explains how they were able to monetize at the time, then how the players and the business models evolved through the noughties… and what that now looks like from a Google perspective. He also gives us a glimpse into the future: what might happen next.
Along the way, Gennaro shares some astonishing knowledge nuggets: how to differentiate a freemium platform from an asymmetric one, and how Google handles the data they collect from users to create new products while finding the balance between free and premium experiences.
This episode contains a stunning array of insights about Google’s monetization of their products, an incredible analysis of the business models of the Internet giants over the years… and much more! This is a must-listen-to episode!
As always, the show concludes with passing the baton... Gennaro passes the virtual baton to next week's brilliant guest, Simon Cox.
What you'll learn from Gennaro Cuofano
00:00 Gennaro Cuofano and Jason Barnard00:45 What is FourWeekMBA?01:35 Gennaro Cuofano’s personal Brand SERP with “Kalicubed” images04:56 The historical context of how Google business model developed08:06 Netscape’s freemium business model10:03 The beginning of Google Ads and Google AdSense12:30 How did search engines get the right balance in engineering an advertising business model?16:01 Google is growing fast, but the balance is fragile. 18:41 Is Google’s SERP a freemium or asymmetric business model?21:30 How are we, as users, paying for using Google?24:56 Will Google trip up and fail at some point?26:59 How might Google make money through vocal search?29:16 Google building a product knowledge graph using Google Shopping31:16 Will Google continue its walled garden approach?35:19 What could kill the symbiotic relationship between publishers and Google?38:26 Gennaro’s diversify or die advice to search engines43:00 Passing the Baton: Gennaro Cuofano to Simon Cox
This episode was recorded live on video September 28th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Kevin Indig talks with Jason Barnard about split test SEO experiments.
Kevin Indig is SEO Director at Shopify and is the creator of the Growth Memo newsletter and Tech Bound podcast. In the past, he worked at G2 and Atlassian as head of SEO and has helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic.
To take your SEO activities to an exceptional level, you need to remove the guesswork. But how would you do that? A rigorous and scientific approach called statistical SEO split testing is the key.
In this fascinating and insightful talk, Kevin Indig and Jason Barnard lead us through the theory and practicalities behind evaluating SEO strategies using split testing.
Here, they discuss how split testing works both on templated and non templated sites,how to plan, the pointers that matter in the process, how long the process takes to finally evaluate the results and the external factors that might occur in the middle of split testing.
Kevin is delightful, funny and he is super obsessed with this topic: he’s definitely the geek you would want to call when it comes to running analytical SEO experiments ;)
P.S. Kevin also answered some live chat questions from SEO split testing experts. Watch out !!
What you'll learn from Kevin Indig
00:00 Kevin Indig and Jason Barnard01:21 Kevin Indig’s Brand SERP in America and Australia03:22 What are Split Test SEO Experiments?05:33 Kevin’s insights into Google core algorithms08:20 Types of SEO testing for aggregator sites11:36 Split testing on non templated websites13:23 What matters more than the number of control pages15:52 Every SEO test is a quasi experiment19:09 Pointers for DIY split testing21:47 Subtle factors that can make experiments go sour24:37 Coverage of Kevin’s split testing environments26:07 Transferring Google Ads split testing to SEO strategy28:02 The cool down period before running another test30:32 How to deal with external factors in the midst of split testin33:14 Differences between neural networks and Google Causal Impact for analysing results
Helpful Resources About Split Test SEO Experiments
SEO First Principles
This episode was recorded live on video September 21st 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>
Anton Shulke talks with Jason Barnard about live streams as an influencer marketing tool.
Anton Shulke is the Head of Influencer Marketing at Duda, a role he previously filled at Semrush. He is also the Livestream Production Manager for the Kalicube Tuesdays webinars. Over the last 6 years produced over 600 livestreams with the experts in the digital marketing industry.
Anton believes that livestreaming is one of the best and most cost-effective Influencer Marketing tools. This approach has multiple benefits:
cost-effective and easy to organisea worldwide audiencea speaking opportunity for the experts and a chance to promote themselves
There are many reasons livestreaming is a great influencer marketing strategy, but the most powerful is that everybody wins.
In this episode, Anton Shulke talks with Jason Barnard about all the advantages of real-time broadcasting versus conferences and face to face interviews. Anton also shares effective tips for small companies with a less recognisable brand on how to make their first livestream a hit… and how to maintain the success over subsequent events. They also shared how they began working with each other and how they have built a solid foundation in livestreaming together over four (long) years.
Also, watch out for their sports team analogy that will help you better manage livestreams ;) 40 amazing minutes and an insightful conversation!
What you'll learn from Anton Shulke
00:00 Anton Shulke and Jason Barnard01:40 Koray Gübür - Brand SERP: What is it and How to Optimize?02:32 Anton Shulke’s Brand SERP04:57 Why do we do livestreams? 09:31 Strength of livestreams versus face to face interviews17:37 How to begin and end your first livestream20:50 What is the goal of your livestream?24:11 Why a single appearance on a livestream isn’t enough26:56 Livestreaming goals of a less recognisable brand versus a famous brand29:53 The mutual transaction in livestreaming35:15 Lessons from the combination of wrong people37:29 Limitations in the job of the livestream guy
Helpful Resources:
We Are SaaS: Mergers & Acquisitions
This episode was recorded live on video September 14th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>
Joy Hawkins talks with Jason Barnard about dissecting the GMB panel.
Joy Hawkins is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She writes for Search Engine Land and is a widely known Local Search speaker and has spoken at dozens of Local SEO conferences over the years.
Google My Business panels are ever-increasingly important to the success of local businesses since Google local search is the dominant trusted source customers look at before visiting bricks-and-mortar businesses. Keeping it up-to-date is the minimum investment for local SEO, and managing the ever-expanding range of information it shows is the next step up if you want to increase foot traffic to your store :)
But how much control and influence do we have on our own GMB panels? Jason Barnard quizzes the delightful Joy Hawkins as she walks us through the local knowledge panels of several different business types to know which information and features we can control, which we can influence and which are off-limits!
They cover dozens of GMB items, from the most common (reviews, primary category, opening hours…) to the less obvious (descriptions, popular times, events, new features added recently because of health restrictions, Q&A…) and even delve into GMB as part of Google’s role as an assistive engine.
Joy also gives Jason a free consultation on the images he’d like to rectify on his GMB panel ;) This is a super groovy chat. And if you’re a local SEO or a local business owner, you'll be glad you listened.
What you'll learn from Joy Hawkins
00:00 Joy Hawkins and Jason Barnard01:01 International Brand SERP for Joy Hawkins03:33 Dissecting Oxford Cheese Co’s GMB Panel04:40 Selecting a specific primary category and generic categories in GMB08:09 Evolving GMB attributes caused by Covid restrictions13:41 Popular times - where does the data come from?14:44 3 visible reviews in GMB rarely change17:13 How much GMB control does Google give restaurants?23:33 Why are doctors' GMB panels so sparse?24:42 Can a local business owner post a question and answer it themselves?25:28 Google as an assistive engine26:08 Setting the reservation button and business hours29:05 Adventure Land have a hybrid GMB / Knowledge panel 31:21 Why Google shows Jason’s photo instead of Kalicube’s logo on its GMB?35:07 GMB posts and events: Does it show up anywhere?
Helpful Resources About Dissecting the GMB Panel
How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google PostsHow to Get a Place Label on Google MapsGoogle My Business Category Changes by Month
This episode was recorded live on video September 7th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>
Eli Schwartz talks with Jason Barnard about ranking signal vs ranking factor.
2 billion sites in the world: Less than 1% of sites using SEO versus those with just great content. Which does the Google algorithm favour?
That is just a taster! Just one of the dozens of delightful and super-interesting SEO topics in this conversation between the groovy Eli Schwartz and Jason Barnard. Eli moves from defining the distinction between Ranking Signals and Ranking Factors to the incredible power and importance of timeliness (with examples) to pieces of advice on getting on the right side of Google algorithms.
They also have the most amazing discussion of how machine learning works, how Michael Jackson inspired a massive Google update (surprising, to say the least), using specific user needs to drive product-led SEO … plus Eli’s anecdote of his bug discovery ;)
Eli is super delightful, smart and funny. This is an episode you won’t want to miss ;)
What you'll learn from Eli Schwartz
00:00 Eli Schwartz and Jason Barnard01:08 The Brand SERP for Eli Schwartz’s (with an incorrect knowledge panel)04:48 Explainer: Ranking Signal vs Ranking Factor08:02 Examples of signals and examples of factors13:22 Ranking signals vs ranking factors, where do you focus?15:12 Measuring the success of the algorithms. Should we look at the Metrics?16:58 Great plugins vs great content for SEO20:49 Answer bots, aggregators and arbiTRASH23:14 What product-led SEO can do for specific user needs26:48 Factors doesn’t fit into Google’s mission28:57 Are Google’s data silos talking horizontally to each other? 30:28 Real-time signals vs Google Dance (is it back?)32:37 What happens with Google My Business during Covid lockdowns?38:40 Why Google need to be careful with the information it allows into its knowledge graph39:15 How can we effectively focus on ranking signals in SEO?
This episode was recorded live on video August 31st 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>
Erin Sparks talks with Jason Barnard about marketing agencies must become media producers.
Erin Sparks is the founder and president of Site Strategics, a premier digital marketing agency, and also the creative force behind The Edge of the Web Podcast, a popular digital marketing show featuring interviews with recognized thought leaders in marketing and technology.
The delightful Erin starts by taking us on a tour of the grooviest podcast studio in the whole wide world ever! From here he produces his podcast which is one of the longest-running, and one of the top-ranking SEO podcasts in the world. Its mission is threefold: to speak to the community of digital marketers, to improve digital literacy among corporate executives, and to help his team learn new strategies from his guests.
Erin Sparks joins Jason Barnard to spill the beans and share his amazing approach to omnichannel content curation. He generously and clearly shares the process, explains the importance of being present on the consumer’s preferred “lanes” and the strategy of gently upselling services to the audience you build.
Jason and Erin also enthusiastically swap their fun methods of making their interviewees comfortable to get the best responses. Oooh and don’t miss out on his brilliant way of getting his clients to stay longer and commit to an omnichannel strategy for the long term!
And Erin is the master of analogies. I’m pretty sure you’ll have fun with the groovy analogies he uses in this conversation. Have a blast :)
What you'll learn from Erin Sparks
00:00 Erin Sparks and Jason Barnard00:55 The Personal Brand SERP for Erin Sparks02:33 A quick tour in Edge Media Studios04:28 Why did Erin build a fantastic studio for a podcast?06:51 Podcast: Fount of research and development11:04 How an omnichannel content curation process works13:23 Meet consumers in their preferred lane (channel)16:08 Making your clients the star of their content18:36 The "foxhole" method of building trust22:35 Number of content pieces Erin Sparks does in a week (a lot!)24:08 Asking the right questions 29:51 You need committed client buy-in for the omnichannel method to work32:20 What are good KPIs to then get clients to commit long term?36:56 The immense benefits from teaching and sharing knowledge with your audience
This episode was recorded live on video August 24th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>
Mark Bealin talks with Jason Barnard about strategic vs tactical local SEO.
Mark Bealin is the Founder and Principal of SearchLab. He is an in-demand speaker, podcaster, and educator, sought out for his expertise in Local SEO, Paid Search, and Analytics. He has been a search marketer for over a decade.In this episode Mark talks with Jason Barnard about the tips, tricks … and strategies he has learned for local SEO.
There’s a lot to be tackled when it comes to local SEO and you’ll find the main things here. As we often say, there is no single strategy suitable for every client, so the delightful Mark Bealin shared his brilliant way to customise the strategy for his growing number of clients.
Teamwork between the clients and the SEO agency is always the key to a successful local SEO strategy. He shares some of the victories, flops, and great strategies that worked for his clients - and a large number of those require getting them more involved offline with the local community. It might seem strange but offline marketing is vital to online local SEO!
Links are also essential for local SEO according to Mark, but reviews are vital too… and Mark shares his three ways to manage reviews as well as his non-magical method to deal with horrible and poor reviews. Also! Watch out for the great audience Q&A portion at the end of this episode.
What you'll learn from Mark Bealin
00:00 Mark Bealin and Jason Barnard01:37 Where Suds and Search podcast started03:13 Mark Bealin’s Brand SERP and surprising Maps results04:52 Strategic versus tactical local SEO09:16 Reinventing the wheel or a garden variety strategy?10:16 How do you define a great local strategy? 11:55 For the thousandth time: Link building IS important13:27 How teamwork works in link building15:01 Are your clients participants in their local communities?16:04 Three ways to manage reviews18:18 4.7 stars is greater than a perfect 5 (in reviews)20:20 Dealing with bad reviews the Mark Bealin way25:22 The benefits in posting on Google My Business26:47 Is the Knowledge Graph and GMB connected in some way?29:09 Yelp is sloping downhill30:37 Are citations still valuable in local SEO?31:51 Where is Apple local/maps heading? 34:04 Advertising on Bing: 2% of Google’s users is still a large number36:01 One-time events in local SEO37:50 Mark Bealin’s favourite local SEO tools 39:32 Additional insights into local SEO strategies41:01 How to incorporate the locals in your SEO efforts?
This episode was recorded live on video August 17th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>
Russ Jeffery talks with Jason Barnard about the fallout from core web vitals.
Russell Jeffery is digital presence expert and he is Duda’s Director of Strategic Integrations. He leads product and technology integrations with large industry partners, such as Thryv and Yell. He is also responsible for adding best-in-breed products and services to Duda’s ecosystem that serves agencies, SaaS platforms, and hosting companies.
On a Duda webinar in May 2021, Russ Jeffery and Jason Barnard discussed what they thought might happen with CWV (Get Down to the Core of Google’s Core Web Vitals). This follow-up was to look at its actual effects to the ranking algorithm and web development.
On a Duda webinar in May 2021, Russ Jeffery and Jason Barnard discussed what they thought might happen with CWV (Get Down to the Core of Google’s Core Web Vitals). This follow-up was to look at its actual effects on the ranking algorithm and web development.
Russ has a super delightful way of explaining the whys and hows of user experience, search engine algorithms, and how to build websites for both. He also shares his thoughts on how CWV will evolve and impact SEO in the near future…. And ends with tips on taking a strategic business approach to implementing CWV (and other UX and SEO considerations). Brilliant!
What you’ll learn from Russ Jeffery
00:00 Russ Jeffery and Jason Barnard01:15 Happy Yellow Koala Family now reunited01:48 Russ Jeffery’s Brand SERP (too much Jason)02:26 What actually happened when Google added CWV to the ranking algorithm03:52 How does LCP (largest contentful paint) fit into CWV?06:21 Cumulative Layout Shift: The pain of unexpected shifting of web elements08:15 Why did Google choose CLS as a core web vital?09:57 First Contentful Paint - a non-CWV user-centric metric12:15 Why does Google “piggyback” on sites with great user-experience?14:48 How did Duda’s customers respond to the CWV news?16:38 UX design bells and whistles = a big no18:37 CWV Trade offs: What the boss wants versus what’s actually essential19:58 Mobile friendliness and https:// - Did they really affect the rankings?21:45 “The circumstances where two results put in an equal bid is next to never” - Gary Illyes23:31 CWV feature (non-existent) versus AMP 26:20 Always judge page speed outside of a developer’s office29:55 The restrictions and flexibility on website builder themes 35:10 How do SEOs manage to get the developers thinking about CWV?36:45 How to get the boss and the developer to talk to each other about the trade offs
This episode was recorded live on video August 10th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>
Peter Mead talks with Jason Barnard about the lessons from SEO industry thought leaders.
Peter Mead, is a highly experienced award-winning SEO Consultant with a focus on WordPress, Technical SEO, and Content Marketing. He has been involved in the SEO community for many years and has become known to some as The Godfather. He is a speaker and presenter for several groups, conferences, and events and was awarded a Special Recognition Award by SEMrush in 2019 at the annual Search Marketing Awards held at the Sydney Opera House.
There are many amazing thought leaders in the SEO community who have helped to drive the industry forwards. Peter provides his slightly atypical list of 11 thought leaders in SEO. He focuses on the people who have been a big influence for him over the last 25 years directly and indirectly and includes some people who are not from the SEO community.
He talks us through his 11 thought leaders and shares the lessons he gained from each of them. Starting with Tim Berners-Lee’s World Wide Web which is, of course, the foundation of everything that follows in this list, then Eric Ward’s link-building commandments, Rand Fishkin’s Domain Authority, Bill Slawski’s patent insights, and many more!
What you'll learn from Peter Mead
00:00 Peter Mead and Jason Barnard03:40 A personalised consultation for Peter Mead’s Brand SERP 06:09 Thought leaders who helped Peter Mead’s career move forwards09:12 Tim Berners-Lee12:00 Sidenote: The decentralization of the web and Wikipedia15:03 Eric Ward (The Link Moses)18:31 Eric Enge, Stephan Spencer, Jessie Stricchiola (The Art of SEO)22:40 Bill Slawski 26:01 Aleyda Solis31:00 Rand Fishkin35:47 Olga Andrienko40:02 Dan Petrovic44:77 Jason Barnard
This episode was recorded live on video August 3rd 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>
Barry Schwartz talks with Jason Barnrad about the history of google updates big and small.
Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics.
Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google’s users.
Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings.
Google Toolbar — December 1, 2000
Dancing The Google Dance — September 1, 2002
Universal Search — May 1, 2007
Caffeine — June 1, 2010
Panda/Farmer — February 23, 2011
The +1 Button — March 30, 2011
Penguin — April 24, 2012
Exact-Match Domain (EMD) Update — September 27, 2012
"Phantom" — May 9, 2013
"Fred" (Unconfirmed) — March 8, 2017
Hummingbird — August 20, 2013
Page Experience Update — June 25, 2021
What you’ll learn from Barry Schwartz
This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps.
https://moz.com/google-algorithm-change
00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz’s Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google’s goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What’s the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you’ve been hit by core updates41:06 How does Barry find the time to do everything he does?
This episode was recorded live on video July 27th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jeff Coyle talks with Jason Barnard about the risks and rewards of AI-generated content.
Jeff Coyle is a data-driven search engine marketing executive and the Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.
Today, producing large amounts of content is easier than ever with the help of AI. However, generated data alone combined with lazy editing would be a mistake and could kill your content strategy.
Used intelligently, AI-generated content is a great support for us as content creators and an astonishing time-saver. It pre fills the blank sheet to give us a kick start. It provides the key points that need to be made to satisfy the user. From that foundation, it is easy for a good writer to efficiently create better content that is more valuable to the target audience. But beware! There are pitfalls, and caveats and danger lies ahead for those who of who misuse the technology!
In this delightful episode, Jeff Coyle shares his amazing insights and the risks digital marketers face with AI-generated content. He also shares MarketMuse’s fantastic learning ability to copy a writing style and produce original content!
This episode also covers how we should choose and use the AI tools, what will happen to the content produced by this technology when search engines update and what to look forward to in the era of this game-changing technology.
What you’ll learn from Jeff Coyle
00:00 Jeff Coyle and Jason Barnard01:12 MarketMuse’s Brand SERP06:06 The Risks and Rewards of AI-generated Content08:05 Well-built language models are more than just spinning content10:12 Can you just use the content the machine produces? 15:32 Making AI-generated content sound more human18:45 Can AI copy the writing style of a particular person?22:09 Overstretching the use of AI 24:47 How would I use AI-generated content to help me?26:07 How easy is it to write an article from a transcript?28:24 Throughput authors versus the All Stars 32:03 Will this mass production of content on the web trigger another Panda?36:25 Authoritativeness recalculation of content: What will happen to the writing networks in the future of AI-generated content?39:06 Using AI-generated content to create original and helpful content
This episode was recorded live on video July 20th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Teodora Petkova talks with Jason Barnard about weaving the web of people, content & data.
Teodora Petkova is a philologist fascinated by the metamorphoses of text on the Web. She is very much in love with the Semantic Web and today she joins Jason Barnard to share the transformation of our networked physical lives to the world of cyberia.
This is an episode full of fascinating resources! She starts with how the web was semantic from the beginning (referring to the book by the world wide web creator himself, Tim Berners), she also shares amazing insights into the concepts of giant global graph, cyberia and building readership (and provides references well worth reading - see below).
She has an amazing way of explaining the incredible interconnectivity of the web and the people who use it… and the correct way for marketers to communicate with their audience, how different actors can collaborate for a well-packaged digital strategy, and MUCH more.
Some links from the show :)
Here I have listed some of the media experiences (re: building readership vs. "creating content") - https://searchnewscentral.com/blog/2019/06/28/being-content-writer-in-age-of-semantic-technologies/ 2. This is Tim Berners-Lee's book: https://www.w3.org/People/Berners-Lee/Weaving/ 3. The concept of a Giant Global Graph (re; what the Web has to do with content and people :)) is here: https://en.wikipedia.org/wiki/Giant_Global_Graph
What you’ll learn from Teodora Petkova
00:00 Teodora Petkova and Jason Barnard01:09 Teodora Petkova's knowledge panel05:48 Weaving the Web of People, Content & Data06:31 The web semantic from the beginning07:41 The web of people: Adapting from counterculture to cyberculture10:14 The web is not a giant marketing medium12:29 Stop pasting billboards on the web and start building long term relationships14:54 The irony in marketing: Communicating in a way we don’t want to be communicated with17:34 What does Teodora mean when she says we live in our own bubbles? 21:20 How can we communicate correctly? 27:55 What is the giant global graph built of?29:50 The connectivity of the web is overwhelming. Where to start?34:34 Building readership: Creating content to create experiences38:17 How can someone use semantic data?40:57 How can we create a machine and user rich experience using structured data?
Helpful Resources About Weaving the Web of People, Content & Data
PhD Thesis: Digital Marketing Communications – Aspects of ContentFrom Odes to Nodes [Book Excerpt]
This episode was recorded live on video July 13th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Nik Ranger talks with Jason Barnard about semantically driven site architecture.
Nik Ranger is the Senior Technical Lead at Studio Hawk, a Co-Host of Australian Search Marketing Academy (ASMA) for Semrush, the founder of SEO Collective Australia and a Brand Ambassador for Rank Ranger. She’s also an international search industry keynote speaker and was shortlisted for the Young Search Professional SEMrush award.
Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel.
In this brilliant podcast, Nik explains the broad considerations in the consumer's buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture.
She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for certain parts of the site architecture process including Semrush and Wordlift. Importantly watch to the end before jumping in and restructuring your site architecture - Nik provides a caveat and a BIG, BIG warning !
If you find it difficult to follow this audio-only, here are the slides >>.
What you’ll learn from Nik Ranger
00:00 Nik Ranger and Jason Barnard02:22 Nik Ranger’s Brand SERP and Event Knowledge Panel 03:00 Webfacts in SE Ranking’s Knowledge Panel05:13 Semantically driven site architecture06:59 Who is Nik Ranger?09:32 Google shifts from answers to search intent journeys14:38 Search intent journeys are unique to each user. Should we try to adapt our pages to each of these intents?19:16 Semantic relationships in Google’s Knowledge Graph24:33 Breaking down a site’s ontologies and identifying search intent25:51 Manually qualifying and clustering of search terms versus Wordlift’s AI-driven solution35:53 What is site structure and how does it help SEO?41:47 How to build a great site structure (a flow chart)47:06 How to assess your internal and external link architecture49:00 Assessing keywords performance in Google Analytics and Search Console51:40 A warning from Nik Ranger before restructuring your site’s architecture54:58 Common problems with site migrations
This episode was recorded live on video July 6th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Chris Green talks with Jason Barnard about furthering your career in SEO.
Chris Green is the Head of Marketing Innovation at Footprint Digital. He has 10 years of experience as a digital marketer and an internet nerd even before that. An experienced SEO consultant, strategist, and an author - you can find his blogs in State of Digital. He’s also a speaker for various industry conferences such as BrightonSEO, State of Digital Conference, and Optimisey.
Growth is inevitable in our careers. The more we learn, the more we know, the more we bring value to the company. Chris Green started his SEO career like most juniors in SEO agencies: going the simple tasks over and over. Then he moved onto the more complex stuff… getting things wrong is all part of developing the skills and experience a Senior SEO needs.
In this insightful episode, Chris Green and Jason Barnard discuss the career progression of an SEO working in an agency versus independent contractors, the in-depth knowledge an SEO is expected to have as they grow, and the mentoring abilities they need to teach a well-rounded team. Watch out, Jason also made up a terrible intro song just for Chris!
What you’ll learn from Chris Green
00:00 Chris Green and Jason Barnard01:29 Chris Green’s Brand SERP (ambiguous name)05:00 The skills of a senior SEO/ What it takes to be a senior SEO06:37 Progression in SEO agencies versus independent contractors08:14 Moving up from a junior position to a senior position12:32 The experiential growth when working for an SEO agency 15:44 What you can give when you already have the ‘senior experience’18:41 Is Technical SEO less important now than it used to be? 21:28 Are we simply fixing people’s businesses?25:19 When you get things wrong, you develop the ability to look left and right30:12 How Chris Green started his SEO career33:24 The combination of good business and good marketing.
This episode was recorded live on video June 29th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Liraz Postan talks with Jason Barnard about connecting UX with SEO.
Liraz Postan is an International SEO Expert and has been in the industry for more than 12 years. She’s a leading SEO and content strategy consultant for international corporations. When you’re thinking of hitting an organic presence and outranking the competition, she’s the best person to approach ;) She’s also a speaker at international conferences such as Semrush and BrightonSEO.
A simple and smart navigation design determines the success of both the visitor and search engine website experience. In this episode, Liraz highlights the importance UX for both SEO and the wider requirements of a solid digital strategy.
She shares her insights on the main factors that impact user interaction on mobile and desktop and discusses Core Web Vitals, Mobile Friendliness, SSL and Pagespeed as measurements of UX.
You’ll also get tips in striking the right balance between the needs of SEO and UX and some ways to effectively analyze on-site user experience! Beyond that, she encourages us to focus on quality user-centric content that makes visitors want to stay and engage.
If you are a website owner, an SEO, or simply curious to learn more about digital marketing, this episode is for you. Ooooh, you can send this to your UX design team too ;)
What you’ll learn from Liraz Postan
00:00 Liraz Postan and Jason Barnard01:21 Liraz Postan’s Brand SERP and knowledge graph ID result02:03 Kalicube Friends in the Knowledge Graph02:54 Can we build a knowledge panel from a KGID?04:10 Connecting UX with SEO08:19 Minimising functionalities on mobile - UX designing10:27 Over-optimising website before they’re ready13:53 Not paying attention to UX is a big SEO mistake16:23 Finding the balance between content and presentation18:28 Pop ups - good or bad?22:14 Using focus groups to analyse a website’s UX24:15 How useful are heatmaps for getting insights into UX for a website? 25:26 Liraz Postan’s considerations in UX planning28:40 Query satisfaction and bad UX signals31:48 Google updates using UX as a ranking signal
Helpful Resources About Connecting UX with SEO
The Ultimate On-Page SEO ChecklistThe Hidden Gems of Low Search Volume
This episode was recorded live on video June 22nd 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Hannah Thorpe talks with Jason Barnard about strategy, tactics, and "getting stuff done”.
Hannah Thorpe is the Managing Director at Verkeer Digital, and has over eight years of search experience having devised and managed a range of successful online campaigns for large brands. She is a technical SEO tactics specialist and has experience speaking at conferences and events, as well as blogging for multiple other sites in the industry.
One of the most delightful episodes in this quarter! Hannah and Jason talked about the fun behind intelligent laziness as well as combining and recycling strategies suited for a specific market.
Hannah shares invaluable insights about client-SEO agency relationship: what works, what could the both parties be doing, why the strategies fail, the ideal presentation of the strategy framework to clients and so much more!
What you’ll learn from Hannah Thorpe
00:00 Hannah Thorpe and Jason Barnard02:42 Hannah Thorpe in the Knowledge Graph 05:16 How does intelligent laziness work?07:14 Tailoring a templated strategy 08:55 How to create a blue pond from the purple ocean10:53 You need a unique combination of strategies for each client12:48 Example of strategic pillars from Hannah Thorpe14:19 Ranking a keyword with high search volume15:57 Presenting the pillars, strategies and tactics to your clients 18:44 What is a spider trap in Google?21:48 Anyone who sets an exact date in SEO results is a liar23:25 How do you save time for your clients and yourself? 25:34 The hardest part in executing a strategy29:46 The mutual benefit working together: Sharing the pains and wins33:43 How to respond to Google updates and client’s rant about it35:06 Industries most impacted in 10th of June update37:29 Is “Serve your users” an empty phrase?
This episode was recorded live on video June 15th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Dawn Anderson talks with Jason Barnard about detecting co-occurrence confusion
Dawn Anderson is the Director at Bertey Agency and an SEO Strategy Consultant by heart. She’s a digital marketing lecturer and international conference speaker sharing technical SEO and digital marketing strategies.
Though strategies are moving away from keywords, we still need words to be found in search. In this episode, Dawn Anderson and Jason Barnard dive deep into Google’s natural language understanding and look at the confusions inherent in web content and the solutions Google is finding to the massive problem of ‘understanding a confused web’.
What you’ll learn from Dawn Anderson
00:00 Dawn Anderson and Jason Barnard00:48 Kalicube Tuesdays knowledge panel is growing01:19 Dawn Anderson’s Brand SERP02:38 Detecting Co-Occurrence Confusion04:11 Does overly complex schema markup help or hinder the machine?06:19 Get the fundamentals right first before being ambitious08:27 The good in one target per intent content09:39 On your homepage - keep the message simple12:27 What is co-occurrence confusion?13:40 Similarities between BERT and MUM18:37 Hashing and hamming search queries21:03 Google uses expensive processes sparingly (don’t imagine MUM is everywhere)22:44 Cannibalisation in topical crossover25:14 Writing with clarity and creating clear context clouds31:09 How hard is it to get away from Google legacy signals?
This episode was recorded live on video June 8th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Andy Crestodina talks with Jason Barnard about managing personal reputation in search
Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He’s been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”.
Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people will tend to spend a minute of their time searching for your name in Google. Guess what? These users searching for your name are interested in who you are and what you do and you only have a minute of their time to make an impression. So what? So, rank a page you fully control at the top of that SERP!
Andy and Jason cover:
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The ways to outrank your social profiles on your SERP.
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The perfect schema for the perfect bio page.
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What you can do to drown negative results attached to your name.
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Triggering video boxes
... and more!
If you’re a thought leader, a PR, CEO, someone accountable for your brand’s image or just a personal SEO nerd, this is the Kalicube Tuesdays episode for you!
What you’ll learn from Andy Crestodina
00:00 Andy Crestodina and Jason Barnard01:37 Kalicube Tuesdays knowledge panel01:57 Jason and Andy’s Personal Brand SERP03:07 How to manage your personal reputation 05:30 It takes ten minutes a month to polish a Personal Brand SERP08:49 First, optimise your LinkedIn bio and bio on your own website12:05 Can you just copy-paste what’s on your LinkedIn into your bio page?12:54 How to ensure your bio page outranks LinkedIn13:33 The personal SEO philosophy14:55 Schema tags for your bio pages17:17 Pushing down negative results with social profiles20:46 How does social media affect SEO?24:28 Tricks for triggering a knowledge panel for a person27:36 Knowledge panel enhancement opportunities31:49 How to trigger video boxes on your Personal Brand SERP
This episode was recorded live on video June 1st 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Sarah Sennett talks with Jason Barnard about digital strategies for unpredictable audiences
Sarah Sennett is a specialist in digital strategy and currently the Head of Agency Marketing at Swanky, a leading Shopify Plus Partner agency.
This is a spectacularly interesting episode: Sarah and Jason talked about the changes in audience behavior the pandemic brought, looking at the temporary nature of some and the permanent nature of others. Oh, and the hurdles and opportunities they present to digital marketers.
Sarah also gives her insights about the future that faces us as marketers in a cookieless world with increasingly restrictive walled gardens imposed by Big Tech. She suggests that life is about to get very tough for data-driven marketers, but also offers ideas for opportunities through switching focus to brand.
Listen in and you’ll get both a super-smart analysis of the difficulties we face, but also boatloads of tips, tricks, ideas and opportunities for chat you can do, and where to focus your branding efforts... and so much more!
What you’ll learn from Sarah Sennett
00:00 Sarah Sennett and Jason Barnard00:55 Sarah Sennett’s Brand SERP and knowledge panel02:03 Will Kalicube Tuesdays still carry on even after the pandemic?06:05 Changes in purchasing behavior during the pandemic 11:14 Industries that will contract when the pandemic ends12:55 People are willing to pay more and are less sensitive to price14:30 The horrors of unpredictable behavior to digital strategists, is it time to give up?17:36 Sarah Sennett’s insights of the “cookieless future”19:00 Are Big Tech protecting user’s privacy or pushing walled gardens?21:07 What does this mean for push and pull technology?24:14 The need to focus on brand loyalty and branded queries27:30 What will continue to work and what won’t for content marketers?29:47 Making use of the data you have in a cookieless world34:55 Short term and long term strategies for unpredictable audiences
This episode was recorded live on video May 25th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative
Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more.
Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing.
He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You’ll get valuable insights from his delightful stories and you’ll also be amazed at how he approaches brand value from both the customer and marketer’s point of view. Listen in, enjoy and learn!
What you’ll learn from Yaagneshwaran Ganesh
00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran’s Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game
This episode was recorded live on video May 18th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Julia McCoy talks with Jason Barnard about achieving a high-income career today without a college degree.
Julia McCoy is the founder at Express Writers and lead content creator at The Content Hacker. She's an author, entrepreneur, content marketing strategist and has been featured in Content Marketing Institute, Entrepreneur, and Forbes just to name a few.
She joined Jason Barnard in a rather interesting episode where she shares her personal experience from college dropout to successful entrepreneur and author, and reveals some valuable insights from her most recent book “Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set”
You will learn some priceless tips on content creation using AI, and Julia's personal formula to success defined by 4 L's: Love, Learn, Labour and Level up.
What you’ll learn from Julia McCoy
00:00 Julia McCoy with Jason Barnard00:55 Julia McCoy’s Brand SERP02:00 Jason plays a knowledge panel hopping game04:15 Do you need a degree to build a skill set?06:09 Julia's path from college to doing what she loves08:28 How the educational system funnels people into jobs they don't enjoy13:06 The pathway to success defined by the four L's19:51 AI as a writing tool23:37 About the last L: Level Up27:08 What does it take to level up?30:30 The value of experience over a degree
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This episode was recorded live on video May 11th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mordy Oberstein talks with Jason Barnard about Wix and SEO
Mordy Oberstein is an SEO expert, speaker, podcast host, and an avid contributor to some of the most prestigious publications such as Search Engine Journal and Search Engine Land. He's currently the official liaison to the SEO Community for Wix, and he joined Jason Barnard to demystify and clear the air about the misconceptions surrounding the platform.
Although known for its beginner-friendly approach to SEO, Wix is equipped with a wide range of tools designed for more advanced tasks such as adding Schema Markup to your website or correcting technical problems like 404's and redirects.
Mordy explains some of Wix's features, its development potential, and reveals some very interesting plans for the platform.
What you’ll learn from Mordy Oberstein
00:00 Mordy Oberstein and Jason Barnard01:06 Mordy Oberstein’s Brand SERP01:35 Mordy Oberstein has been 'Kalicubed'04:50 Wix and SEO - What's the Story?05:15 Noel Gallagher and Oasis - What's the link?06:54 Wix character limit for meta titles and descriptions11:17 Who is Wix's target audience?13:50 Adding Schema Markup to a Wix website15:44 Where Wix needs improvement17:04 Velo Full Stack Dev - advanced development features19:26 How does Wix simplify fixing technical issues?20:42 Wix's educational hub25:02 Creating content for the web27:30 Does Wix lock their customers in?29:06 Wix's approval rating in the SEO community
Helpful Resources About Wix and SEO
What Can You Do to Optimize Your Wix Site for eCommerce?Wix Structured Data: Beginners to Advanced
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This episode was recorded live on video May 4th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Olesia Korobka talks with Jason Barnard image SEO tricks and tweaks
Olesia Koroba is an SEO, entrepreneur, and founder of Fajela, a site dedicated to the SEO community and knowledge sharing.
This is a particularly insightful practical episode where Olesia reveals some effective image SEO strategies in the context of entity-based search - invaluable for photobloggers, and anyone interested in ranking their pages with their images.
Google will recognize any new photo belonging to an entity, provided you add context and metadata to it. That's great news because, not only you can prevent your images from being stolen, but it also brings wider ranking, visibility, branding and link-building opportunities.
You will learn the easiest way to implement a wide range of advanced strategies and tricks, and take your image SEO game to the next level.
What you’ll learn from Olesia Korobka
00:00 Olesia Korobka with Jason Barnard00:50 Olesia's Brand SERP02:37 Google's understanding of entities in images06:42 How to rank on Google with images13:11 Common errors in image SEO15:35 The importance of your images on your webpage ranking17:56 Does Google penalize ranking because of an unoptimized image?19:08 How to correctly place an image on a page20:34 Using stock photos with proper metadata to rank22:57 Uploading an image the correct way24:35 Google SafeSearch Detection29:50 A few other tricks and tweaks32:10 Associated entities in the image vertical
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This episode was recorded live on video April 27th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Chris Bruno talks with Jason Barnard about the common mistakes and the ways to stand out on social media.
Chris Bruno is the CEO & founder of Social INK, and the host of All About Digital Marketing Podcast. His mission for the last 13 years has been to implement creative strategies for businesses through social media, content, and digital marketing. He joined Jason Barnard to answer one of the most pressing questions in today's Digital Marketing world: How to stand out on Social Media?
Everybody forgets that before we started to refer to it as Social Media, we used to refer to Social Networks. The principle of a network is starting conversations with other people, then building those conversations into a core community, and that is often overlooked on Social Media strategies.
Chris shares invaluable insights on how to achieve that: From avoiding the most common mistakes on your Social Media strategy, to which platforms work for which types of people, to creating engagement on your LinkedIn's company page, and much more!
What you’ll learn from Chris Bruno
00:00 Chris Bruno with Jason Barnard01:17 Chris Bruno's Brand SERP02:52 How to win on Social Media - Tongue in cheek04:35 What are the common mistakes people make on Social Media?09:33 How to stand out on Social Media11:21 How you can create engagement on your LinkedIn company page12:52 The importance of getting your team involved in your mission17:50 Using technology for repurposing content23:11 How to deal with the platform's tendency to operate as Walled Gardens?31:09 Which platforms suit which type of audience?
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This episode was recorded live on video April 20th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Navah Hopkins talks with Jason Barnard about conversion rate optimization
Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.
Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value.
Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick.
She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy.
What you’ll learn from Navah Hopkins
00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO
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This episode was recorded live on video April 13th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jarno van Driel talks with Jason Barnard about structured data
Jarno Van Driel is a technical & semantic SEO expert with more than 20 years of experience in the field, whose main focus is to provide website optimization services and guide organizations into this new era of the semantic web.
Contrary to what most marketers believe, structured data is much more than a simple final touch to get a nice Brand SERP – there are serious advantages in making structured data the foundation for your organization.
You will learn amazing tips and insights, as well as what the future looks like in terms of the implementation of Schema Markup in e-commerce sites.
What you’ll learn from Jarno van Driel
00:00 Jarno Van Driel with Jason Barnard00:40 Jarno Van Driel's Brand SERP02:35 Structured Data is MUCH more than just a “final sprinkle” to get a nice looking SERP07:02 Structured Data as the foundation for your organization08:36 Managing Data Layers in Google Tag Manager11:15 How to deal with the current Schema Markup limitations?13:58 Could Structured Data solve the language barrier issue on a search engine?15:54 Wikipedia, Wikidata and Dbpedia for entity disambiguation in different languages17:15 Is there always a need to disambiguate?17:53 What has changed in SEO copywriting since 201020:26 Does Google prefer that a page is about just one single entity (passage based indexing) ?22:33 A discussion about Google's ability to identify content's relevancy27:54 Using Schema Markup to avoid duplicate content on an e-commerce site at the category level32:22 New implementations of Schema Markup in e-commerce sites38:09 Google's Merchant Center feeds and the role of Schema Markup41:06 Is Google “forcing our hand” with structured data?
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This episode was recorded live on video April 6th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Casie Gillette talks with Jason Barnard about content marketing
Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon.
She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience.
Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers’ experience by adding a human aspect.
You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more!
Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;)
What you’ll learn from Casie Gillette
00:00 Casie Gillette with Jason Barnard01:18 Casie's Brand SERP03:57 Does technology make Content Marketing and Customer Experience easier?09:42 Identifying the sites ranking the most in your industry for content strategy11:16 Relying on technology vs examining your Brand SERP for audience insights15:32 The importance of the human aspect when understanding your audience21:15 Taking the offline online in your content strategy24:08 What's a good content creation process for a company?30:01 Creating video content35:56 Technology as a vehicle to understanding our audience
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This episode was recorded live on video March 30th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Bill Slawski talks with Jason Barnard about knowledge panels
Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles.
Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again.
As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”.
This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search.
Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years).
How does the Knowledge Graph confidence score work? How does Google ‘learn’? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel?
You'll find out all about that and much more!
Further reading:
https://gofishdigital.com/what-is-semantic-seo/
https://www.searchenginejournal.com/queries-structured-information-cards/389002/
What you’ll learn from Bill Slawski
00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski’s Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski
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This episode was recorded live on video March 24th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mark Traphagen talks with Jason Barnard about SEO platforms
Mark Traphagen is a social media and marketing expert with decades of experience in the field. He is currently VP of Product Marketing and Training for seoClarity – a leading enterprise SaaS SEO platform that provides AI-driven search insights to its clients.
Data is a common commodity nowadays, and there are many tools out there that can provide you with boatloads of raw data. The problem comes when it's time to select the most useful data, make it actionable and minimise the lag between data analysis to action.
Mark breaks down how seoClarity tackles those challenges and reveals the right system to adopt in order to automate a successful process from analysis to execution. Mark ends with a surprising singing reply to the podcast theme tune. Delightful!
What you’ll learn from Mark Traphagen
00:00 Mark Traphagen with Jason Barnard01:05 Mark Traphagen’s Brand SERP04:02 A rundown of Google’s SERP features (1200+)07:06 Why did your featured snippet disappear from the SERP?09:15 The difference between Insight Platforms vs SEO Data Platforms14:13 A common problem with SaaS Platforms – providing big reports with few actionable insights21:02 How analysis automation can free up more time for what really matters: Content creation22:52 A SaaS platform success is measured by its client's results rather than the amount of platform usage24:46 Clients should be the judge of their own success26:34 Using customer feedback as a valuable resource for any business32:05 A simple system to turn data into practical tasks
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This episode was recorded live on video March 16th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mark Schaefer talks with Jason Barnard about cumulative advantage
Jason Barnard was joined by internationally-acclaimed speaker and author Mark Schaefer to discuss his take on the concept of Cumulative Advantage.
Some of the most pressing questions in the modern marketing era are: how do we stand out? How can our audience find us in an increasingly noisy world?
Mark shares his ideas on how to create momentum for your personal brand and excel in your field. Whether you're at the beginning of your career or at a more advanced stage - where you are at the position of creating what Mark calls a “sonic boom”, and your idea spreads and becomes viral - the secret is resilience and consistency!
You will discover the perfect time frame to find out whether or not your idea is going to work, and examples of qualitative measures to look for to determine that.
What you’ll learn from Mark Schaefer
00:00 Mark Schaefer with Jason Barnard00:45 Mark Schaefer’s Brand SERP05:27 Cumulative Advantage by Controlling your Brand image and connecting with your audience07:20 Where is Mark found by his audience?10:06 Mark's beginnings in e-business and internet marketing12:13 The Initial Advantage16:45 Marks secret to creating the Vast Awareness of his project 20:25 Timeframe and qualitative measures to determine if your idea is going to work25:01 The value of Brand advocacy and super-sharers
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This episode was recorded live on video March 10th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Bibi Lauri Raven talks with Jason Barnard about link building
Bibi Lauri Raven (aka Bibi the Link Builder) is a very experienced Link Builder based out of Amsterdam. Very well known in the SEO industry – having guest-posted at major authoritative websites such as the Search Engine Journal - she has mastered the art of manual outreach down to a science.
She explains the importance of focus, narrowing down and understanding your prospect list, in order to create an instant and personal connection through humor and familiarity.
You'll find out Bibi's inspiration for her pitching philosophy, what a typical email looks like, and the secret to making Link Building fun!
What you’ll learn from Bibi Lauri Raven
00:00 Bibi Lauri Raven with Jason Barnard00:49 The Brand SERP for Bibi the Link Builder 02:41 The goal of the Brand SERP03:38 The importance of Links in your overall marketing strategy07:15 Making Link Building fun10:03 The downside of having a wide prospect list (and using automation)11:00 Is mass-emailing a dangerous tactic?12:24 Link Building is all about building relationships13:44 A marriage proposal that resulted in Bibi turning into a cartoon16:10 Theming in Link Building and laughing your way through outreach24:25 Do templated emails eventually come across as inauthentic?25:50 What’s your follow up tactic when you get a “No”?31:03 Does “No referral” traffic equal no real value?32:09 How to pitch your service when quantifying the value is difficult?34:16 What's Bibi's goal?36:14 Outreach for linkable assets – is it a hit or miss?
Helpful Resources About Laughing Your Way Through Outreach
Don’t Be a Link Builder: 7 Deadly Link Building Sins Y’all Are CommittingThe Anatomy of a Kick-Ass Outreach Email – a Guide for Lost Link Builders
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This episode was recorded live on video March 3rd 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Ben Gabler talks with Jason Barnard about CDNs
Ben Gabler is the Founder & CEO at Rocket.net and has 17 years of experience in the industry, having worked with companies like HostNine and HostGator.
He joined Jason Barnard to speak about the advantages of opting for a CDN as part of your web hosting solution.
Turns out, the UX improvement and optimizations a CDN provides really does justify the cost and the advantages it brings to your business, your clients and Google makes it a no-brainer.
After this episode, you'll have a much better understanding of how your website delivery platform influences its speed, security, and UX.
What you’ll learn from Ben Gabler
00:00 Ben Gabler with Jason Barnard00:50 Ben Gabler’s Brand SERP01:50 Argument number one on why you might want to opt for a CDN06:38 Argument number two on why you might want to opt for a CDN07:21 Cloudflare as a website / content delivery platform09:34 How much does a DNS speed matter for UX?12:42 What's the process from the moment your browser requests a webpage and the moment you get the content?16:30 How does a CDN deal with content update?19:09 Besides speed and cost, what other benefits does a CDN bring?21:23 Chatbots on websites - good or bad idea?24:22 The importance of speed in Google’s Core Web Vitals26:33 Is HTTP/2 now universal?27:22 How Google “judges” your website29:10 The balance between pleasing Google and satisfying your customers
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This episode was recorded live on video February 24th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Pinar Ünsal talks with Jason Barnard about significant cultural factors companies should consider
There's a lot to be said when it comes to how important it is for companies to invest in adapting correctly to each market they want to enter.
Pinar Ünsal is a Search Engine Marketing Expert no stranger to conducting marketing campaigns in different countries. She’s an ex-Googler with more than 14 years of experience in the industry, and now co-founder of the award-winning agency Kubix Digital.
Attention to detail is key and for everything from the language barrier to cultural differences to the preferred payment system, everything makes a difference when it comes to getting access to a new market.
Pinar and Jason go over some rather fun and educational examples where companies overlooked language and cultural differences when trying to expand to new markets, and the different details to consider when deciding to expand to new international markets with your business.
What you’ll learn from Pinar Ünsal
00:00 Pinar Ünsal with Jason Barnard01:20 Pinar Ünsal in the Knowledge Graph05:10 The challenges in translating and presenting content from different cultures08:48 Examples of how marketing fails due to cultural and language differences being overlooked14:44 Why is Yandex so popular in Turkey?18:38 The importance of identifying which search engine and platforms are popular in a particular market20:51 Is LinkedIn the answer in B2B, regardless of the market?22:16 How country-specific are payment system preferences?27:18 The importance of having the right social channels for your audience28:38 How do different countries respond to influencer marketing?31:15 How important it is to have a tailor-made strategy for a specific market32:45 Your Brand SERP as a mirror to how your brand is perceived in different countries34:51 One last example when a bad translation resulted in spectacular failure
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This episode was recorded live on video February 17th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Kelly Hungerford talks with Jason Barnard about digital transformation
The percentage of businesses that are still not ready for the digital reality of the 21st century is much larger than we tend to assume.
Kelly is a MarTech strategist and consultant with over two decades of experience. Her job at Sunstar is to help the group (and their multitude of brands) successfully integrate digital into their marketing strategies, and reach a broader slice of their potential market.
As Kelly describes it, digital transformation is all about dreaming big. She discusses the challenges and success factors for facilitating change in big (and often decentralized) companies, and what’s needed to build a transformative mindset and culture within an organization.
What you’ll learn from Kelly Hungerford
00:00 Kelly Hungerford with Jason Barnard01:07 Kelly's Brand SERP02:05 The percentage of B2B businesses that fail to adjust to a 21st century's digital world is bigger than we might think06:43 How well will B2B business adjust in the next 10 years?09:45 How does Kelly deal with her company's decentralization?13:48 The crucial role of the Marketing and IT departments when implementing a transformative blueprint17:42 The challenges of getting a good overview of a highly decentralized company21:41 Why companies should invest resources on Digital Transformation?25:13 The secret for a Digital Transformation success26:52 People love progress but hate change - the challenges of getting stakeholders on board32:31 How to manage information overload when implementing a digital transformation in a company35:38 The importance of adapting digital transformation to stakeholder’s current level of digital expertise
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This episode was recorded live on video February 10th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mike Blumenthal talks with Jason Barnard about review attributes
Mike Blumenthal loves to say “All Local, All the time”. He is an authority on local SEO with 20 years of experience under his belt... so, who better than “The Godfather of Local” himself to discuss Google's new feature — Google Review Attributes.
This new feature in Google allows consumers to leave a quality rating about attributes concerning the business as part of their review and, according to Mike, as a business, there's a lot of reasons to love: it helps build consistency in customer service, and actionable information — which ultimately is the purpose of reviews — and it gives a chance to analyze your competitors in a structured and consistent manner.
Mike goes on to explain how reviews, and particularly review attributes directly influence local search results and how to take advantage of that. He shares the strategies he uses with his clients to best leverage reviews and attributes in a successful local SEO strategy.
What you’ll learn from Mike Blumenthal
00:00 Mike Blumenthal and Jason Barnard00:43 The argument for Google being your homepage01:52 GatherUp's Knowledge Panel07:05 What are Review Attributes?12:26 Google Attributes focus on service-based industries15:54 In what industries are Google Attributes currently appearing?19:31 Could this new feature put the fear of Google into businesses?21:18 Google Maps as the bleeding edge for the Knowledge Graph23:58 How the information about reviews extracted by Google influences local search results26:08 How to encourage your customers to provide specific review content28:52 Is there a direct effect in a Brand's local search performance from a great attribute rating?30:17 The how-to of getting and leveraging first and third party reviews34:58 Could we say that Google homepage is Google’s reflection of the world’s opinion of you?38:25 How to get clients to give reviews on the different platforms
Helpful Resources About How Review Attributes Work in Local SEO
Have Review Attributes Fixed A Google Review Problem?The (Almost) Complete List of Google Review Attribute Categories
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This episode was recorded live on video February 3rd 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Adam Helweh talks with Jason Barnard about customer engagement
We are in the age of the technology-driven customer. It is vital to understand that the devices, platforms and social channels they choose to use dictate their relationship with friends, institutions … and businesses. That means brands have a complex problem to solve: with so many parameters at play, how can a brand align their engagement strategy to the Connected Customer in an effective manner? And that problem is becoming more and more daunting for brands as the number and variety of platforms and devices explodes.
Adam Helweh is a Digital Marketing Expert and CEO & Founder of Secret Sushi. In this episode he presents an incredibly effective system to create an appropriate engagement strategy for your Connected Customer - the three ‘Ms’ (Mindset, Moment, and Medium).He then elaborates on how to test and improve your strategy, stay abreast of new market trends and (super-importantly) keep up with your connected customer, making their user experience with your brand seamless.
What you’ll learn from Adam Helweh
00:00 Adam Helweh and Jason Barnard02:23 Adam Helweh’s Brand SERP3:56 Adam Helweh in the Knowledge Graph4:42 What are the criteria to get the Twitter boxes on your Brand SERP7:29 What does it mean to be a Connected Customer?12:52 The Connected Customer and their different geographic locations15:12 Do we need to adapt to the Connected Customer today more than we needed 10 years ago?18:16 Strategizing for the Connected Customer?19:42 Identifying Mindset, Moment and Medium to engage effectively with your customers28:30 How can brands keep up with the ever-evolving tendencies?32:45 How not to get the “Mindset” part wrong and ruining the user experience35:31 Is it appropriate to present your customers with a solution (a website pop up for instance) while they're researching it themselves?41:25 As customers become savvier, what's the one thing that makes the difference at the bottom of the funnel?
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This episode was recorded live on video January 27th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Chris Savage talks with Jason Barnard about brand affinity
Brand identity and authenticity is the key for Brand Affinity. One of the biggest mistakes companies make is trying to over-monetize their companies to the detriment of its authenticity.
Chris Savage is the co-founder of Wistia, a very successful company designed to serve businesses with on-site videos for marketing purposes. He talks about the early challenges of building a multi million dollar company from the ground up, and the power of brand identity.
Chris talks us through a plethora of topics - from faking brand identity to branding through cult of personality to building affinity with your audience.
What you’ll learn from Chris Savage
00:00 Chris Savage and Jason Barnard
00:36 Chris Savage's Knowledge Panel around the world
05:20 Wisita's story from it's initial challenges to its current success
12:52 Why Chris and his business partner didn't sell the company when presented with big offers
14:04 Would Wistia have died if they had sold it early on?
15:13 The problem with over-monetizing a company
16:20 A story about the power of brand identity
19:12 Is Brand Affinity fakeable?
20:33 Is it OK to present your brand by just being yourself, without a calculated approach?
22:14 How Tim Cook vs Steve Jobs
23:49 Brand Affinity - Wistia’s approach
26:30 Using video to connect with your audience?
28:53 Understanding your client - a practical and effective approach
31:58 Your audiences feedback VS their real needs and how that aligns with your company's mission
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This episode was recorded live on video January 20th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Eric Schwartzman talks with Jason Barnard about press visibility
What a blast this one was. The rather delightful Eric Schwartzman has 20 years of experience as a Digital Marketing Consultant and Digital Transformation Advisor, so you can imagine the amazing nuggets of wisdom he shared with us.
He explains the best ways to break a story and explains how he leverages enormous visibility for relatively unknown companies through earned media.
In the second half, Eric explains his strategy to get featured on top topically-focussed industry websites… and how you can push your own sites above media outlets in Google with solid SEO.
What you’ll learn from Eric Schwartzman
00:00 Eric Schwartzman and Jason Barnard00:10 Eric’s Brand SERP01:27 Eric’s Knowledge Panel02:00 How did Eric become a digital marketing coach03:47 The evolution of PR over the years08:07 The power of earned media09:37 How Eric got a small company noticed on the Consumer Electronics Show in Las Vegas, through earned media13:48 How to break a story in the current climate, where public gatherings are limited18:25 A plan of action to get featured on the top sites of an industry22:59 How Eric would pitch Jason “The Brand SERP Guy” to get featured on a top website28:27 The distinction between the op-ed and the news coverage aspect on a media outlet30:18 Eric’s strategy to feature a veterinarian on a top industry website35:08 Are journalists happy to work with SEOs?37:12 How to make your story discoverable with simple SEO
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This episode was recorded live on video January 13th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Melinda Byerley talks with Jason Barnard about marketing strategies (that work).
Melinda Byerley has 20 years of experience in marketing, having worked with multi-billion dollar companies like eBay and PayPal. She has seen trends come and go, and how the industry changes and adapts — There are timeless principles in marketing that always work… the four P's in the Marketing Mix should always be a key component in your strategy. Reminder to self : Product, Price, Placement, Promotion.
Melinda explains what motivates people to make a decision, how certain types of content cause strong reactions, and how it all ties into human psychology.
We also discuss how we should adapt our content strategy in the age of social media and how crucial it is to choose the right platforms.
What you'll learn
00:35 Kalicube Tuesdays 202001:10 Melinda's Brand SERP04:04 A quick game of knowledge graph hopping05:54 Jason's beginnings in marketing07:14 The importance of Product in the Marketing Mix08:55 Google has evolved — SEO can't be your only strategy anymore12:10 The timeless marketing principles that always work18:25 The importance of adapting your content to your audience's degree of expertise and needs23:38 Helping Google to trust you so you can rank for the queries you want25:57 The goal is to rank for your Brand name, but what about Google's perception of your brand?28:22 Has Google adapted its algorithm to the rise of social media, relying on social signals to drive certain content's popularity?31:17 How certain type of content ties into human psychology33:13 Different social media platforms are suitable for different audiences36:26 The importance of social media on our content strategy
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This episode was recorded live on video January 6th 2021
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Stephan Spencer talks with Jason Barnard about his 7-step hiring process.
Stephan Spencer has 25 years of experience in the SEO industry under his belt, having hired hundreds and hundreds of people. In this episode, he shares the process he has developed to make sure he hires the right people for his team.
He has 7 steps, each one designed to sort the wood from the chaff and hire the right person. The techniques range from Rock 'n Roll (the “No Brown M&Ms” clause used by Van Halen's David Lee Roth) to fun (riddles), to marketing (split testing job ads) and simply putting people on the spot.Listen to then end to learn some of his riddles and trick questions!
What you'll learn
1:04 Stephan’s Brand SERP and his image format system for Twitter5:00 Step 1 – Stephan's use of riddles and trick questions in his initial hiring process8:57 The reason behind the “No Brown M&Ms” clause popularized by David Lee Roth, and how Stephan uses it to pre-select his employees11:30 Step 2 – Checking a potential employee's social media (tips and tricks)12:50 - The importance of setting the culture for the entire team15:16 Step 3 – A/B split testing job ads to see what performs better by platform and region17:11 Step 4 – How to filter out unqualified candidates, and how to prepare a client to do the same21:17 A look into Stephan's vast experience in the hiring process and a couple of examples of his trick questions26:19 Stephan's method on withholding judgment towards a candidate during an interview28:49 Question: Do you do online interviews?30:35 Step 5 – Specific questions that can prove expertise on an interview32:38 Step 6 – Bring in another interviewer for a second opinion34:00 The importance of personality assessments for team members34:46 Step 7 – Confirm the fit by having a trial period or a trial project36:13 The finale: One of Stephan's riddles
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This episode was recorded live on video December 29th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Dave Davies talks with Jason Barnard about the accelerating change in the layout of Google SERPs.
When the Brand SERP Guy meets the Duke of URL, it's safe to say we're witnessing a match made in heaven.
Dave Davis — co-founder of Oohloo Internet Marketing, author and SEO specialist — joins Jason Barnard on a fascinating discussion about the recent Google layout and functionality updates on the SERP, and what 2021 might bring.
Things are really changing rapidly — Just in the last 30 days, there has been a total of 20 changes on Google's SERP. Dave's bet is that 2021 is going to be the Year of the SERP.
One thing is clear, most marketers and brands are not keeping up with the new SERP rich elements in order to make the most of it. That's a fantastic opportunity for you to get ahead of the game.
What you will learn
0:28 The problem in trying to optimize the Google result for the name “Dave Davis”2:05 The story behind the name “Oohloo” and its correct pronunciation4:02 How Dave used Kalicube's Brand SERP courses to shape the anatomy of his own Brand SERP (and control it)6:23 The newly updated Kalicube's Brand SERP tracking tool7:00 Why is 2021 the year of the SERP?12:17 Most marketers and brands are not keeping up with the new SERP rich elements / SERP features13:56 Entities and knowledge panels as the cornerstone of entity calculation17:12 Companies are limiting themselves by only competing for bluelinks — how can they re-address their outdated SERP strategy?19:28 Dave's idea on how Google could improve its personalization of UX24:20 The importance of thinking about SERP layouts / the anatomy of the SERP, as opposed to the old idea of the 10 blue links25:11 More on Google's personalization of results and layout27:31 Importance of understanding your audience and their context30:57 Yet more on Google's personalization of UX, and the potential for Google to determine search intent more accurately in the future33:02 Chrome as an extension of search, and passage-based indexing37:16 Is the best strategy to simply package our content the best we can for Google, and then 'let Google get on with it' since it knows its users way better than us?
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This episode was recorded live on video December 23rd 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Melissa Fach talks with Jason Barnard about content-focused Google updates.
Long gone are the days where the number of inbound links would mostly determine a webpage’s position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content.
What you will learn
0:30 Melissa's Brand SERP - looking at multiple verticals3:31 Jason's Knowledge Panel and his ongoing experience with Wordlift4:23 Melissa's role on Jason's copywriting improvement5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?7:47 Offering a solution as a content strategy and the value of Content Hubs11:29 Featured Snippets as a sign of Google's trust, and zero-click searches14:41 Google's purpose with “Your Money or Your Life” search quality ratings16:08 How to improve one's authoritativeness17:00 Can Google identify authors by their writing style?18:03 AI-generated content - it lacks a human soul20:45 Melissa describes her most successful written piece on Semrush21:23 How important is tone and engagement for Google?22:30 Takeaways and hints from the last Google update24:44 The importance of headings and structuring content correctly26:58 Melissa's tips on how to write a great piece of content30:56 Google's shift towards a more content-focused engine in 202034:01 Matching intent for your audience and for Google
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This episode was recorded live on video June 16th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Cindy Krum talks with Jason Barnard about MoxieScore.
Moxiescore is MobileMoxie’s new SERP measurement tool, theWith Universal and Extended search (rich results), one of the biggest challenges in digital marketing is to explain SEO performance to a client or a boss in a clear manner that is easy to understand. Cindy developed MoxieScore to make that task simpler...
Cindy explains the concept and the ideas behind her new scoring system.
What you'll learn
0:50 Cindy Krum's Brand SERP on Google and YouTube 3:07 What is the MoxieScore?6:38 How MoxieScore helps you quantify your real SEO success, so you can present it to stakeholders in a clear way 7:53 A quick dive into the sheer scale of all the different devices, languages, countries we should really be tracking 9:17 How MoxieScore differs from Kalicube as a measurement of SERPs 9:59 Cindy discusses different metrics that MoxieScore uses 11:46 How the MoxieScore and the MessScore help you identify the right queries to rank for 13:16 A quick discussion about the merits (or not) of “MuddleScore” 13:48 Obsessing about short head queries is a mistake 15:10 How Cindy's company — MobileMoxie — is trying to modernize how SEO Marketers think about their job, and how they look at SERP rankings 17:15 Tactics to simplify the presentation of different rankings on a SERP 17:56 How the MoxieScore works, and what elements it takes into account 20:06 Cindy shares MoxieScore's user-friendly features 21:02 How much control do people have over their knowledge panel? 22:03 MobileMoxie’s Page-oscope features 24:24 The future of on SERP SEO for businesses 25:37 Google as a free branding platform 26:49 Off site SEO and using social media platforms to rank
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This episode was recorded live on video December 9th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Greg Gifford with Jason Barnard at SMX West
Greg starts by singing the song back to me. Then we discuss his world-famous slide decks. Then onto Google is your new Homepage.
Thanks to Google my Business, in local this has been the case for years - Mike Blumenthal said it is 2017. People searching your brand name in a near me / local context will probably not visit your site. So that brand SERP is the first and the last impression they get before engaging with you. When was the last time you visited a restaurant website after searching their name? Do you need a website any more? Greg gives a quick rundown of the top tips for GMB… and since in local users will rarely visit your site, it effectively becomes your site.
Then onto video - wich is now a necessity for your digital strategy, rather than luxury. And it can be low cost without looking cheap. Greg gives some amazing tips for making great videos. And, of course, those videos can rank on your Brand SERP. Aleyda Solis using Wistia, and Greg agrees. Both suggest adding it to YouTube too. Greg goes as far as to also adds it to Facebook and LinkedIn to reach the biggest possible audience. It's all about exposure…
Then onto a more general discussion about digital marketing has come full circle and we are now back to marketing… and that maybe marketers can now approach digital marketing more confidently since it is simply one more piece of their marketing pie, and now a separate 'thing'.
Lastly, Brand SERPs - what appears when someone searches your brand name - you can and should, control that experience.
https://www.youtube.com/watch?v=TZe2vHal2SA
What You'll learn
0:26 Greg's original movie-themed talks1:30 Google is your new homepage and the importance of your GMB listing3:00 Are you losing customers or conversions with zero-click search?3:30 How to optimize your GMB5:24 Is video content production really expensive?6:35 Is video content creation only reserved for those naturally engaging and good on camera?7:40 The importance of video boxes on your Brand SERP, and platforms like Wistia and Youtube for better metrics8:36 Greg's video upload strategy designed to reach multiple audiences10:32 Digital Marketing has come full circle as the old school methods become relevant again12:08 How to deal with a bad review to your business showing up on your Brand SERP14:27 The correct approach on how to control people's experience when they search for your brand
Christine Mckay talks with Jason Barnard about negotiation.
As a seasoned executive and negotiator with decades of experience, she reveals the elements we should consider to be effective at it. Turns out, negotiation is not about money, is about a conversation to find a common ground, just like in a relationship. Christine explains how we develop our default style of negotiation by the time we're 7 and reveals the secret for not being bullied in a negotiation. In this podcast, you will also find out what are the 4 different styles of negotiators, how each style has its place in different contexts, and how you can make it work in your favor.
What You Will Learn
1:29 Christine's Brand SERP and how much geolocation determines search results4:21 Negotiation is not about money, is about how you ask5:59 How much you could raise your price based solely on customer your relationship with the customer6:55 Christine expands on how negotiation is nothing more than a conversation about a relationship8:59 How we develop our default style of negotiation by the time we're 713:09 The importance of asking effective questions in a negotiation and taking into consideration our counterpart's needs15:10 How you can determine a person's preferred style of communication by looking at their LinkedIn profile17:15 It's good to be charming but transparency is key18:40 Avoid being bullied in a negotiation19:40 Is your counterpart trying to bully you? Here's what that might mean21:30 How much being strategic and thinking ahead helps in a negotiation23:04 Could AI do better than a human in a negotiation? (Hint: we're doomed)25:51 Venn's Negotiator Style Quiz and a quick guess on Jason's style of communication27:15 The 4 different styles of negotiators29:58 Every style has its place and can be effective in different contexts32:40 Back to the core concept: negotiation is a conversation about a relationship
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This episode was recorded live on video December 2nd 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Shaina Weisinger talks with Jason Barnard on how to be efficient with your content strategy, and how to scale it appropriately.
Social media is not about "me, me, me". Is actually about "you, you, you". Shaina shares her mindset when communicating with an audience if the goal is to generate interest in what you have to offer. You will find out the common mistakes made on social media, how to balance content strategy between different audiences, and the importance of generating educational content with the entertainment aspect in mind.
You will also get valuable tips on how to convey charisma and relatability on camera from a video production expert.
What you will learn
1:03 Shaina Weisinger’s Brand SERP and the social media platform she focuses on the most1:31 The concept of ‘giving your entity a home’ and it's importance on SEO2:19 Importance of audience engagement for google's algorithm, and how Facebook videos and Youtube play a key role4:14 Youtube Brand SERPs5:00 Is Facebook’s ranking algorithm as reactive as Youtube and Google, when detecting real time activity on the platform?6:08 The importance of communicating to your audience on social media, taking into consideration their point of view, needs and intent10:06 What most of us are doing wrong on social media13:16 How to achieve a balance between your new audience and your existing audience when creating content15:06 Edutainment. How to balance education value with the entertainment aspect when creating content16:45 Being charismatic is a gift but also a skill. Shaina shares some tips on how to relax and be more relatable on camera24:59 The correct approach on writing and cropping images for different platforms32:40 Why you can’t use the same template for content on all the different platforms33:55 The importance of a good strategy to create content that scales appropriately35:05 On social, content dies quickly. If you make a mistake does that make social media forgiving
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This episode was recorded live on video November 25th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels.
The Brand Bucket Guy talks to the Brand SERP guy !
Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates.This make phenomenal sense.
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This episode was recorded live on video November 17th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Nir Bashan with Jason Barnard at Kalicube Tuesdays.
Nir Bashan talks with Jason Barnard about business strategies.
Ask yourself this: Is creativity all that important in my business? Answer is a resounding “yes”, according to Nir Bashan.During this interview, Nir explains how creativity just might be the most important aspect of your business (and mine), and also shares the three steps that allow you to capture and nurture productive creativity in everything we do.
Helpful Resources About Creativity as The Missing Ingredient in Most Businesses Today
Coffee Break with Paul Reilly, Author of Selling Through Tough TimesPrioritising the Digital Detox
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This episode was recorded live on video November 10th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Melanie Deziel with Jason Barnard at Kalicube Tuesdays
Melanie Deziel talks with Jason Barnard about content creation.
In this episode, Melanie shares a really neat way to ensure you always have ideas for your content strategy. In a nutshell - for each idea there are 10 types of content, and 10 formats... that's 100 opportunities already. Then with repurposing and what Melanie refers to as multiplying, the number of possibilities becomes astronomically large.
So, settle down comfortably and listen to Melanie give you the keys to finding all the content ideas you could ever need :)
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This episode was recorded live on video November 4th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Joe Koufman with Jason Barnard at Kalicube Tuesdays.
Joe Koufman talks with Jason Barnard about the tips and tricks of working with marketing agencies.
Brands take on an agency because they are missing capacity or capability. Not enough internal resources, or a lack of skills of the internal workforce. I try to suggest that the brand might simply want an independent, unbiased view,a nd we might consider that as a third reason. But that still falls inside the duo - it's a question of capability.
Agencies are either generalist or specialist, and brands need to be sure to choose the right type of agency for their needs. Joe digs into the details of both types and what they might be able to bring to the table for a brand.
Now, how to choose the right agency. Firstly identify if your problem is capacity or capability, then identify what you need the agency to do for you, and choose a specialist agency if your need is specific, or a generalist agency if you have a more generalised need.
Then research the agencies, check they are recognised for the services you need (for example, by looking at their Brand SERP or checking guides such as Clutch.co ). Check costs match with your expectations and capacity, create a shortlist of agencies that can satisfy your needs... then choose the agency according to how you feel about the people you will be working with.
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This episode was recorded live on video October 28th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays
Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect
In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors... and discuss how being fallible is simply part of being human.
What you’ll learn
00:02 Introducing Geraldine DeRuiter00:39 What is an ‘Everywhereist’?01:58 The Knowledge Graph and Knowledge Panel of this podcast3:03 What defines someone or something as a success in their area of expertise?06:33 Introduction to the pratfall effect07:58 An example of being critical of yourself in the hope of improving10:45 Perceiving our own mistakes as worse than they are12:16 Playing through your failures and leaning on others for support14:37 Do people tie the success of others to their own?15:24 How does being fallible help you?16:24 Failing and falling forward: Recovering from our mistakes and improving upon them17:52 When the fight or flight response kicks in when the mistake occurs19:23 How should you perceive an audience when public speaking: friend or foe?20:50 Is this statement true? The main barrier to your own success is often yourself23:30 Jason’s story with the dictionary and the word ‘Zeugma’ 26:29 The pratfall effect in marketing advertisements28:02 The significance of strong branding and the pratfall effect
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This episode was recorded live on video October 21 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
April Dunford with Jason Barnard at Kalicube Tuesdays
April Dunford talks with Jason Barnard about how to nail product positioning.
In this podcast, April and Jason talk about how to position both your brand and its products well for your customers. April defines the term positioning and then explains in detail both the 3 styles of positioning in a market and the components of positioning (competitive alternatives, unique attributes, value, customer segments and market category). April goes into depth with Jason on how these components can influence your position and what that means for your business.
What you’ll learn
00:06 Introducing April Dunford00:45 April’s Knowledge Panel01:14 How Google decides who to put in the ‘people also search for’ element 02:03 April’s Brand SERP03:39 What is the definition of positioning05:12 What is the difference between marketing and positioning?06:44 Who do you position your offers for?08:12 The evolution of a brand's positioning09:45 How often should you reassess your positioning?11:02 What are the components of positioning?13:30 Thinking about the competitive alternatives15:12 What is the value of a product and why does it matter to the customer?15:37 What is ‘Market category’ in the components of positioning?16:28 The relationship between the components on customer-centric positioning18:00 Positioning of Kalicube’s Brand SERP course20:26 Brand SERP rankings22:22 Controlling your digital footprint23:15 What are the styles on positioning in a market?25:37 Smart glasses as an example of head to head style positioning28:00 The problems inherent in creating a new market
Helpful Resources About How to Nail Product Positioning
A Quickstart Guide to Positioning
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This episode was recorded live on video October 14th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays
Kaspar Szymanski talks with Jason Barnard about SEO disasters.
In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out.
Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business.
You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698
What you’ll learn
00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper’s personal brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers’ logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen?
Helpful Resources About SEO Disasters You'll Want to Avoid
Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings
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This episode was recorded live on video October 6th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Duane Forrester with Jason Barnard at Kalicube Tuesdays
Duane Forrester talks with Jason Barnard about branding in digital marketing.
In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation!
What you’ll learn
00:07 Introducing Duane Forrester00:46 Duane’s Brand SERP02:40 Why does the citation in Duane’s Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane’s digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search engines today?12:12 Is Google’s Knowledge Panel for products going to help them compete with Amazon?14:50 How can small, family-owned or independent business compete?18:48 Branded searches going to become more important - how can you build a brand persona?20:50 An example of how important it is to update your brand with your unique selling propositions such as philanthropic ventures24:45 How to target audiences better (avoid the mistake of thinking you can reach and help everyone)26:19 What defines your branding?29:07 Why smaller businesses should start building their own knowledge graph30:24 What can you do to prepare for the future of search on engines such as Google and Bing31:41 Where is Google Discover taking us?
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This episode was recorded live on video September 30th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Dennis Yu with Jason Barnard at Kalicube Tuesdays
Dennis Yu talks with Jason Barnard about using high authority SEO for personal branding.
Kalicube Tuesdays welcomes the delightful Dennis Yu for its 17th edition.
In this podcast Dennis and Jason talk in depth on how to build a rich personal brand. Along the way they discuss the topic of mentoring young adults in digital marketing and how through these programmes can be nurtured.
With his experience working at Yahoo, Dennis offers a unique insight into how they developed alongside Google.
What you’ll learn
00:20 Introducing Dennis Yu01:01 Rebuilding a brand's presence in Google's Knowledge Graph02:42 The rewards of mentoring young adults06:32 Seizing opportunities08:30 Sometimes the experts do not know best09:04 Dennis Yu's experience as a digital marketing mentor12:55 What does Dennis mean when he talks of personal branding?16:49 What makes a successful personal brand?19:40 Redefining personal branding20:28 Using WordLift to push entities into the Knowledge Graph20:58 Facebook ads and Dennis Yu24:12 Ranking in search and driving sales29:06 Google Vs. Yahoo: Why did Google win?32:57 How do you bring personal branding and high authority SEO together?
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This episode was recorded live on video September 23rd 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Danny Goodwin with Jason Barnard at Kalicube Tuesdays
Danny Goodwyn talks to Jason Barnard about updating content as an SEO strategy.
"If I Had More Time, I Would Have Written Less" - Mark Twain
Search Engine Journal launched an SEO strategy based on updating older articles. To keep up with a changing world, and Google's constantly algorithm, updating older content is a must. However, as discussed in this podcast it is important to understand when content should be reused and when it should be removed.
In this podcast, Danny goes into depth on why sometimes it is easier to look back and reuse old content rather than making new content. This helps avoid repeating the same content in different articles which will not only confuse the audience but also Google on what is most relevant. Competing with other brands' content is already difficult enough so why compete with yourself?
What you’ll learn
00:05 Introducing Danny Goodwin00:16 Updating content rather than creating content02:26 Search Engine Journal’s glorious Brand SERP05:41 Search Engine Journal’s SEO strategy07:15 Who is SEJ's audience?09:44 The importance of reviving old content12:48 Updating older content Vs. replicating old content14:42 Auditing old content 16:55 Two great reasons for updating your old content20:21 How does SEJ marry breaking news and deep-dive studies22:20 Correcting content rather than changing content23:30 The for and against Skyscraper content (mostly against)24:32 Reworking the content on Search Engine Journal 25:22 How to know what needs to be rewritten and what needs to be removed?26:30 Tips and tricks for bundling content29:20 Creating new content and correcting said content, which is easier?31:40 Search Engine Journal's YouTube channel33:18 Creating good content for YouTube
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This episode was recorded live on video September 16th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Tim Schmoyer with Jason Barnard at Kalicube Tuesdays
Tim Schmoyer talks to Jason Barnard about growth strategies for YouTube.
For all new creators reaching a goal such as 100,000 subscribers is the driving force behind their videos. However, in this podcast Tim goes onto discuss why asking for people to subscribe in every video might not be the route to success. YouTube's algorithm plays an important role in whether your content will be recommended on the homepage or left alone to be found using the search bar. With 300 hours of video being uploaded to YouTube every minute it is becoming increasingly important to use YouTube analytics and the information as heard in this podcast to reach your intended audience.
Tim’s channel ‘Video Creators’ offers insight for all small and prospective creators into what will help grow their channel. Using examples from his own experience as a YouTube guru he also goes onto explain how important different calls to action are and how to optimise your end screens can offer (and I went and did what he suggests.... and it works !)
What you’ll learn
00:14 Introducing Tim Schmoyer00:50 Tim’s Knowledge Panel and why he should claim it02:15 Who does the Knowledge Graph associated with Tim?04:30 What does the Video Creators channel aim to do?05:30 Video Creators target audience06:40 What is a 'good' percentage of active subscribers08:32 How your call to action defines whether a video is successful11:00 Keeping subscribers engaged14:13 Is the goal always to get subscribers?15:30 A quick explanation of YouTube's algorithm17:40 How do you assess how satisfied a YouTube user is?19:10 Personalised experience on YouTube20:19 How to gain subscribers without asking for people to subscribe?22:03 Click-through rate (CTR) onto another video23:09 Adding an end screen call to action for a video that is not made yet24:05 How useful are end screens on your channel?26:00 The trick of linking out on YouTube28:05 How the algorithm deals with internal linking 29:44 An example of how Video Creators helped a channel have explosive growth32:20 What you can learn from digging into YouTube analytics33:18 How to plug something in the middle of the video without losing viewers?34:15 What are ‘lean back’ and ‘lean in’ viewing experiences?
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This episode was recorded live on video September 8th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jason Fishman with Jason Barnard at Kalicube Tuesdays
Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media.
Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle.
In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile :)
What you’ll learn
00:09 Introducing Jason Fishman01:33 Controlling your Wikipedia presence02:53 Entering the Knowledge Graph04:13 The two primary types of crowdfunding and who can partake05:53 The three primary filings: Investors, Owners/Users and Reg A+07:15 Reg A+ and equity crowdfunding case study: Brewdog09:14 Can you treat crowdfunding as a marketing push?10:50 1000 investors or just one? Which one is easier to work with?11:56 How you acquire investors13:59 Utilising social media channels such as Facebook, Instagram and LinkedIn17:31 Return on ad spend/return on marketing spend metrics18:24 Who are the targeted audiences on Instagram?20:20 Is Twitter a useful tool for crowdfunding campaigns?21:29 When does Google play a role in attracting investors22:34 Which type of marketing pays the best?24:38 Reward-based crowdfunding needs a strong first day26:00 Will previous success make it easier?
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This episode was recorded live on video September 2nd 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Chase Reiner with Jason Barnard at Kalicube Tuesdays
Chase Reiner talks to Jason Barnard about his SEO strategy (without link building).
There is so much said and written about PageRank and the importance of inbound links to any SEO strategy. What Chase talks about is whether link building is necessary for an effective for SEO. He then goes onto explains how he manages to build successful SEO strategies without doing any link building.
Chase has amassed a following 37.4k subscribers on YouTube which leads to the discussion of how suggestion based algorithms on YouTube, Facebook and Google are becoming more important to the user experience. Creating content worth looking at and how to retain an audience once a brand grows is vital to any brands success.
Kalicube Tuesdays: SEO Without Link Building. With Chase Reiner.
What you’ll learn
00:20 Introducing Chase Reiner01:48 Getting a place in Google's Knowledge Graph03:41 SEO without link building – are links still important?05:10 Suggestion based algorithms on YouTube, Facebook and Google06:40 The significance of being an entity in the Knowledge Graph10:15 White hat Vs. black hat techniques on user signals 12:00 What influenced Chase to find his platform for SEO?21:40 Is Chase now satisfied with his position?24:14 Owning your own Brand SERP26:16 Building relationships with content and engaging the audience28:30 How can you maintain engagement with larger audiences?35:40 Creating content that truly engages your audience36:50 Taking control of your content37:43 Remaining consistent
Special offer from SEMrush : 2 weeks free Guru account this way >>
Special offer from Wordlift : 10% lifetime discount this way >>
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This episode was recorded live on video August 26th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Jes Scholz with Jason Barnard at Kalicube Tuesdays
Jes Scholz talks to Jason Barnard about Google Discover and other pushy features.
In the space of just a few years Google has gone from a search engine, to an answer engine to an assistive engine, where it aims to predict what we want before we express the need.
Whether or not this is a good thing is definitely up for debate / depends on personal opinion. However, as marketers we cannot afford to ignore this development.
How do these push services work? How can we optimise for them (CAN we optimise for them)? What benefits can we draw from them?
Kalicube Tuesdays: Google Discover and Other Push Features. With Jes Scholtz.
What you’ll learn
00:16 Introducing Jes Scholz01:32 Experimenting with Brand SERPs02:24 Utilising WordLift and Semrush to become linked with the Knowledge Graph 03:15 What is Google Discover?05:15 How does Google Discover work? Clue: it's a push technology06:24 Google Discover uses the Knowledge Graph and the Topic Layer07:07 The clarification of what the Topic Layer is08:19 An example of how Google Discover markets to you09:14 The precision of Google Discover10:32 How many steps ahead are Google Discover11:43 Google invading your privacy 12:37 A dig into Google's graveyard13:26 Google Discover as a social media14:50 How do you post directly to your Brand SERP?16:30 Google People Card17:30 The challenge of getting into the Knowledge Graph19:30 How Google Discover relates to the Knowledge Graph22:34 Are there other push features beyond Discover?24:08 Every entity needs a home25:40 Why organisation is key for your content27:53 The importance of being in control of your database29:20 The flaw of defining your company as only the product you provide
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This episode was recorded live on video August 18th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
David Amerland with Jason Barnard at Kalicube Tuesdays
David Amerland talks to Jason Barnard about consumer behaviour.
We all know about consumer behaviour but how many of us have thought about attention management as an approach to influencing it? David and Jason dig down that rabbit hole…
But how can we as marketers manage to do this? We need to look to manage consumers' attention throughout their path to purchase?
Kalicube Tuesdays: Consumer Behaviour and Attention Management With David Amerland.
What you’ll learn
00:41 Introducing David Amerland01:30 Kalicube Tuesday podcast success on Periscope02:15 How quickly following creating this podcast did it show on David’s Personal Brand SERP?02:54 Utilising WordLift in generating an entity03:50 Google's Knowledge Graph and the entity-based content model05:22 Using SEMrush to track personal Brand SERPs08:40 Why do we need to understand consumer behaviour?09:30 What is attention in consumer behaviour?11:00 Has consumers' attention spans shortened?13:48 How to grip someone’s attention and keep them focused?14:42 Is eye contact a trigger for a pseudo-connection?17:03 Building connections online18:30 Can you trust a brand by appearances only?19:35 Are we made to feel indebted into buying a product?21:40 The use of emotional marketing22:46 How can you best serve a consumer to retain their attention?24:29 Educating about a product before selling it – is it possible?26:00 What is the halo effect?
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This episode was recorded live on video August 11th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Rand Fishkin talks to Jason Barnard about removing Wikipedia from the equation when managing the Knowledge Graph.
Many marketers rely on using Wikipedia to get into Google's Knowledge Graph. This approach has multiple issues
it is not appreciated by Wikipedia editorsit isn't helpful to Wikipedia usersit truly is an all-or-nothing tacticit fails if the article is never published, or is quickly deletedit is an unstable 'one trick pony' strategyit hands control of 'facts' about your brand (or personal brand) to Wikipedians
... and then it isn't the only way to get into the Knowledge Graph. There are many, many other routes you can take that are more stable, more reliable and where you have control.
Mostly, we discuss removing Wikipedia from the equation in our Knowledge Graph strategies... but we talk around the topic - taking control of information about you online, Brand SERPs, the future of Brand in digital marketing, the power of the tech giants... and rather a lot more !
53 stunningly interesting minutes and an incredibly insightful conversation.
Kalicube Tuesdays: The Knowledge Graph: Removing Wikipedia from the Equation. With Rand Fishkin.
What you’ll learn
00:30 Introducing Rand Fishkin01:30 Have the tech giants coloured the United States pandemic response with disinformation?02:40 Nationalism/Collectivism Vs. Individualism and how countries respond to COVID-1908:16 Does the field of digital marketing hold some blame for the spread of misinformation?09:36 Deleting an article on Wikipedia - the impact on Google's Knowledge Graph (example: Boowa & Kwala)10:30 A quick look at Rand Fishkin's Brand SERP13:33 Why Rand petitioned for the removal of a Wikipedia page (and why you might want to)16:39 Using WordLift to create an entity-based content model17:12 Why are certain episodes of this podcast in the Knowledge Graph and others not? 18:45 How a webpage got to become an entity in the Knowledge Graph and trigger a knowledge panel19:24 Google and their use of structured data21:44 Introducing the “Zebra Vs. Unicorn” business philosophy24:43 Who is Google's competitor?25:50 Why you cannot build a competitor to Google28:50 Are governments right to be afraid of big tech companies?29:39 When did Microsoft become the good guy?31:40 The importance of Bingbot's annotation layers32:55 How a company inherits traits from their CEO34:15 The difficulty in disconnecting with a former business36:50 What drove the creation of SparkToro?37:30 What does the “Zebra Vs. Unicorn” business philosophy entail?40:28 Why did Kalicube trend on SparkToro?41:40 What does ‘trending’ indicate?43:32 What does SparkToro offer?46:20 How does SparkToro work?50:10 Look beyond Facebook and Google for inbound marketing
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This episode was recorded live on video August 5th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
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Ted Rubin with Jason Barnard at Kalicube Tuesdays
Ted Rubin talks to Jason Barnard about RoR (return on relationship).
Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products.
He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary.
Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin.
What you’ll learn
00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn’t given07:22 How ‘Return on Relationship’ and ‘Be good to People’ are associated to one another08:10 The value of (RoR) Return on Relationship 09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend’?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People’ goes beyond simply being nice
Helpful Resources About Gaining Return on Relationship Whilst Being Good to People
Digital Marketing in 2022… Just Because You CanBusinesses No Longer Have the Luxury of Compartmentalizing Customer ExperienceVoyageRaleigh Magazine | Raleigh’s Most Inspiring Stories: Meet Ted Rubin
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This episode was recorded live on video July 29th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Matthew Tenney with Jason Barnard at Kalicube Tuesdays
Matthew Tenney talks to Jason Barnard about researching people.
The discussion covers the best ways to use search engines such as Google, the pitfalls and the ways to avoid wasting time vetting the wrong individual.
The single most important takeaway is that you'll do well to evaluate an expert through Google’s eyes.
Matthew and Jason discuss in detail that, when researching, you should think more in terms of entities than authors, or people... and look at those entities from the perspective of how Google perceives their Expertise Authority and Trust (E-A-T).
During the podcast Matthew goes on to point out the fundamental importance of using structured data and the sameAs property to indicate connections in a way that Google understands.
They move onto using Google Trends as a way to evaluate a person's popularity... but also that it can be a limited since most people's names do not generate enough search volume for Google Trends to pick up on them.
Then onto Google's Knowledge Graph – something Jason is especially keen to talk about - specifically how to influence it.
To conclude, Matthew talks about the methods and tools he uses in his vetting procedure to find out as much as possible about an author or entity online. The perfect conclusion to a great conversation!
Kalicube Tuesdays: Vetting Experts Through the Eyes of Google. With Matthew Tenney.
What you'll learn
00:25 Introducing Matthew Tenney00:55 Why vetting on Google doesn't always work01:46 Creating a knowledge panel03:10 How to vet in the eyes of Google through an entity 04:25 Do you trust Google's results on a person?04:32 If you want a great Brand SERP that emphasises your E-A-T, you need Google to recognise you as an entity05:48 Looking at Google's Knowledge Graph06:05 Is Google moving away from Wikipedia/Wikidata to new trusted sources for information such as Crunchbase?07:36 Building an entity using structured data 09:42 Show to check author/entity authoritativeness through Google’s eyes10:10 Using Google trends to vet people12:45 Why Google trends does not always work for entities 14:34 Is it even worth vetting someone anywhere else besides Google?14:50 Why offline trust and authority signals also count15:47 Taking the offline and moving it online effectively16:54 Why using Kalicube.pro to measure the quality and control of your own Brand SERP is a good idea19:38 Influencing and educating Google to suit you (as an entity)20:30 How to leverage tools such as Google autocomplete and Google autosuggest 21:08 Why Facebook, YouTube and LinkedIn and Bing are also important22:23 Bing’s Knowledge Graph22:40 Matthew's very own (rather good) vetting procedure
Learn more about nailing your place in the Knowledge Graph (without a Wikipedia page)
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This episode was recorded live on video July 21st 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Ryan Foland with Jason Barnard at Kalicube Tuesdays
Ryan Foland talks to Jason Barnard about business and marketing.
Truly effective marketing comes down to ensuring people can find your business when they need your products or services. Sounds simple? It is :)
Ryan talks about his concept of the invisible like - a concept I love because it gives encouragement to all of us with our content creation. We then move on to inbound marketing to help people find your business, and specifically appreciating that your employees are one of the best inbound marketing tools you have at your disposal. I then pull in SEO - how all this could apply to Google and more specifically E-A-T. Ryan beautifully circles back from authority and trust to his 'invisible like'. And we end with the delightful approach that you should 'treat people as people' for your business to thrive. Brilliant;, and well worth listening to.
What you will learn
00:50 - Introducing Ryan Foland03:40 - The definition of a personal brand (and how to get yours right)06:00 - You don't exist if people cannot find you08:00 - The invisible like - what it is and how to use it11:00 - Using inbound marketing to help people find your business11:50 - Why brands need to rely more on their employees' online reach14:55 - Why empowering your employees is a boon and not a risk16:00 - How the relationship between brands and their employees boosts E-A-T for SEO17:40 - Why all of this is the new link building18:50 - Do you get hired for your expertise or your experience?21:00 - Definitions of Expertise, Authority and Trust…21:30 - Why Authority is actually Validation (and how to leverage it)22:40 - Get ahead by sharing what didn't go right for you25:00 - How to motivate yourself in the face of content that doesn't appear to perform26:50 - Where and how to better invest in your employees
Helpful Resources About Your Business Means Nothing if People Can’t Find You
How Your Story Will Get You Hired (Even During a Pandemic)From Biotech To Media Disruptor: How Iman Oubou Used Her Story To Build A Women's Publishing Brand #1 Ranked Female Finance Influencer Winnie Sun Reveals Secret To Her Massive Success3 Actions To Help People Get To Know, Like, and Trust You
Kalicube Tuesdays: Your Business Means Nothing if People Can’t Find You. With Ryan Foland.
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This episode was recorded live on video July 15th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Patrick M Powers with Jason Barnard at Kalicube Tuesdays
Patrick M Powers talks to Jason (M) Barnard about personal branding.
In what turns out to be a wonderful conversation mostly about making the most of what you have. You don't need anything spectacularly special to stand out from the crowd. Small differences make all the difference when it comes to both personal and commercial relationships.
Much of it is keeping people engaged, whether on or offline…. but most of all, embracing what makes you different and expressing it intellignetly.
Amazing stuff. Makes 100% sense. I'm all on board.
What you'll learn
02:00 Why a middle initial can be a great idea for online communication04:45 How to reactivate audience attention06:50 Using Quick Cut in video editing08:30 Why a three word title is perfect10:00 Using titles and subtitles to draw people in12:00 Stand out by being just a little bit different12:40 Why transactional questions are key14:00 Standing out in networking situations15:20 What is Quickfluence (and why that one word is so powerful)16:45 How you can use standard industry practices to help you stand out25:00 How to leverage the smallest tweaks to make the biggest difference
Kalicube Tuesdays: Standing Out From the Crowd Without Doing Anything Exceptional. With Patrick M Powers.
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This episode was recorded live on video July 7th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Neal Schaffer with Jason Barnard at Kalicube Tuesdays
Neal Schaffer talks to Jason Barnard about influencer marketing.
There’s a lot of buzz around influencer marketing right now. Even I hear it! Neal explains what is happening, with a particular focus on social media. Awesome !
We start with a conversation about drummers, then quickly get onto the topic we initially intended to talk about: influencer marketing. First thing an influencer should do is optimise their personal Brand SERP. They need to own that Google result.
Next, social media marketing. Social media is all about being personal, relatable and emotional. Remember, social media was made for people and brands are trespassing - a brand that uses social as a way to advertise themselves. Which is a mistake. One very interesting fact about social media that stands out for me is that 90% of people on social are lurkers, 9% are commenters and 1% are content creators.
In short there are billions of people just waiting to consume and interact with great content. So, to become an influencer on social all you need to do is create quality content that is truly relevant to your audience, push it out to them and then collaborate with them. Simple.
What you will learn
3:20 that older content sticks to top spot on the SERPs 5:40 the sources the trigger knowledge panels for authors 7:40 why people outperform brands on social 8:30 how small brands can outperform the big players on social 10:20 why branded search is so very important 12:00 why we have been miseducated about influencer marketing 15:10 what are the 6 pillars of digital marketing 17:40 who are the influencers you should work with 24:50 how rare content creators are 26:30 that social media is all about collaboration
Helpful Resources About The Golden Age of Influence and Where it is Heading
The Age of InfluenceThe Age of Influence: What is Influencer Marketing and the Future of Influence?What is Influencer Marketing
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This episode was recorded live on video June 30th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
David Avrin with Jason Barnard at Kalicube Tuesdays
David Avrin talks to Jason Barnard about customer retention.
Personally, I have never found selling to be easy. It can often be a costly and slow process. But all that time and cost is wasted when you lose the client after that first purchase.
Too many companies focus too much on on acquisition, and not enough on retention. Retaining clients is a challenge, but a challenge well worth taking on and doing properly.
David promises to explain the problems, but also suggest solutions. How you can best approach the challenge of retaining your customers long term.
Kalicube Tuesdays: It's easy Enough to Sell. Retaining Customers is the Hard Part. With David Avrin.
What you’ll learn
00:20 Introducing David Avrin01:44 Experiment with WordLift leading entities into the Knowledge Graph02:30 Is selling easy today in the age of the internet?03:30 Can you hide on the internet?04:23 Are price and proximity the only determining factors for a successful sale?05:35 Why do customers leave?07:58 Having empathy for the customer09:30 Is the phrase ‘your reputation speaks for itself?’ lazy?11:06 How does a business communicate who they want to be?14:36 How do you stop customers leaving?16:18 Do FAQ questions get overlooked?18:02 How to make it about the customer and less about yourself?19:34 Shifting from being product centric to customer centric20:58 The importance of being accommodating to the customer?22:22 Is the customer experience getting worse?23:05 Why is a business’s Brand SERP so critical?24:40 Information becoming misinformation
Helpful Resources:
5 Day 5 Star Review Challenge
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This episode was recorded live on video June 24th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Bengü Atamer with Jason Barnard at Kalicube Tuesdays
Bengü Atamer talks to Jason Barnard about YouTube.
I talked with Aleyda Solis about optimising videos for YouTube. That was awesome.
But here we're looking at additional, less obvious optimisations you can apply to your YouTube Channel (including monetisation).
YouTube is the second largest search engine network ranked just below Google.com and yet a lot of us don’t know just how beneficial it can be for our business.
Take a dive into the endless opportunities available on the YouTube platform and how you can implement winning strategies to optimise your video content, gain more exposure and build your audience.
Kalicube Tuesdays: The Untapped Benefits of YouTube Most of us Miss. With Bëngu Atamer.
What you will learn
00:54 Missed opportunities on YouTube02:40 Leveraging YouTube04:00 What to do before uploading content 05:40 How to join a community on YouTube10:35 How the algorithm works16:00 YouTube Strategies 16:50 How to monetise your content 21:00 Importance of your title24:00 Live Streaming 25:00 How to pin your video
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This episode was recorded live on video June 16th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Dr Ai Addyson-Zhang with Jason Barnard at Kalicube Tuesdays
Dr Ai Addyson-Zhang talks to Jason Barnard about live streaming.
Live streaming is becoming more and more popular. But few people are using the format effectively.
Dr Ai Zhang is one of the pioneers of the format, and one of the foremost experts of leveraging business value from live streaming.
In this episode she talks about platforms for live streaming – LinkedIn, YouTube, Periscope, Twitter, Facebook… and how to leverage them for pre and post promotion. She gives a seemingly never-ending series of astonishing insights – most of which I will be using on this podcast from now onwards. She mentions boatloads of software solutions to help - Buffalo, Otter, Octopus, Media Studio (a billion dollar secret), Descript...
Incredibly interesting is that your audiences are very platform-focussed - most people will stick to one preferred platform - LinkedIn, Facebook, Twitter etc
Amazing discussion. Well worth watching.
Kalicube Tuesdays: Strategic Live Streaming for Business Development. With Dr Ai Addyon-Zhang.
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This episode was recorded live on video June 9th 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
James Mulvany with Jason Barnard at Kalicube Tuesdays
James Mulvany talks to Jason Barnard about podcasting.
Wonderful conversation with James - loads of helpful advice about promoting podcasts (most of which I now need to take), plus some short and enjoyable meanders into some delightful anecdotes
He's done more podcasting than I have had hot dinners (or something like that). So I will be asking the questions that will get him to help me understand how to better build my podcast audience. And I suspect that will spill over into building an audience around a brand with any type of online content.
What you’ll learn
00:08 Introducing James Mulvany01:00 The benefit of live streams and podcasts02:24 Announcing the experiment with WordLift to build a Knowledge Graph04:20 What can you do to bring listeners to your podcast?06:10 How are you measuring your KPI (key performance indicator)?06:30 The use of call to action08:10 What does brand SERP mean?10:10 What does the knowledge panel indicate?10:38 Introducing Radio.co, Podcast.co, Matchmaker.fm12:50 The 30 podcasts within 30 days16:08 Is it worth publishing a podcast on YouTube?16:53 Are short form clips on social media such as LinkedIn and Instagram worth it?18:16 What tools do you use to connect and find followers?20:30 Who are your audience?21:40 The importance of consistency and podcasts23:10 How to gain traction on Google, Apple and Stitcher etc?
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This episode was recorded live on video June 2nd 2020
Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Mary Davies with Jason Barnard at SMX West
Mary Davies talks to Jason Barnard about user experience.
https://www.youtube.com/watch?v=OS3gOC-Q2kI
UX is all around us and it's part of everything we do from walking up the stairs to opening a car door.Figure out what makes your life hard and don't reproduce them for your clients. Mary has a notebook and writes down everything that gets in the way of a good User Experience for here, wherever she is and whatever she's doing. We quickly go semi-off-topic and start talking about emails… and not using the dot dot dot. Oops !
Then back on topic, and we decide that everything a Brand does is a part of their user's experience with them. I think it's kind of like reputation management but more positive. Don't tell your clients what you can give them. They want to know if you have what they are looking for. That's most of my marketing I need to look at again, then.
Less in more. Keep it simple. Every piece of content should provide a solution. And wrap that solution in great UX. Brilliantly succinct, simple and helpful. Perfect UX, by Mary Davies.
The simplest thing you can do is to look at everything the way that you experience it yourself on an average day.Mary Davies
Dejan Mladenovski with Jason Barnard at DMA Melbourne
Dejan Mladenovski talks to Jason Barnard about affiliate marketing.... with a white hat on. Lovely conversation that gets me (back) on board with affiliate marketing.
https://www.youtube.com/watch?v=1xU3rZUJD_w
For his current project Dejan never even thought about using a PBN network, nor bought a link... he got hit by Penguin back in the day and he knows how much that hurts.
He's found a great niche - he creates an independent overview of the construction permit situation in Sydney. He creates quality, content that is truly helpful to his audience, ranks #1, attracts 25,000 visits a month and gets revenue from affiliate sales of products and services that are useful.
And apparently he has only 10% of the market in a niche market in just one city in Australia... the opportunity just in Sydney is enormous. Thinks about that across Australia, then the world... makes my eyes water :)
Quite surprisingly, we end talking about relationships, communities, and offline when doing online marketing (affiliate or not).
if you want to rank #1 on Google ask yourself "would someone recommend you".... because that is essentially what Google is doing - recommending you to it's clients. Brilliant.
Aleyda Solis with Jason Barnard at SMX West
Aleyda Solis talks to Jason Barnard about optimising video for YouTube. There are three pillars: Relevance, Engagement and Retention. All based on understanding your audience, and creating videos that bring them value and that they want to consume. Sounds so simple.
https://www.youtube.com/watch?v=tSZxcIxmSC0
Aleyda learned loads from producing her practical / how-to series : Crawling Mondays. The series has been very successful with her very niche audience (international SEO), which very much proves her point.
Success on Youtube is all about playing the YouTube algorithm as a social algorithm. All about relevance, engagement and retention. The entire system works on the algo recommending according to direct user behaviour (shares, likes, watches, comments and channel retention…).
Building communities around your brand on all sorts of channels then push the video out to them to get that user engagement right at the start… that boosts it up and gets it more recommendations to relevant people by the algorithm, and that creates a virtuous circle.
Lastly, you should publish the video on your site. You lose nothing and gain visibility for your site outside the YouTube. Use Wistia to do that because it includes structured data that will give your thumbnails in Google SERPs… and Google can show both the YouTube and Wistia versions in their carousels.
Along the way, Aleyda mentions boatloads of SEO tools and their functionalities.
Mordy Oberstein with Jason Barnard at SMX West
Mordy Oberstain talks with Jason Barnard on when marketing and SEO collide.
Mordy starts off by getting on my good side by telling me I have the best pipes in SEO… what a charmer.
https://www.youtube.com/watch?v=THvPtnGCvPY
Mordy talks about why Google updates should matter to all marketers - that Google is getting closer and closer to reflecting your market, so playing the SEO game is just playing the marketing game through Google. His advice: do what you do, address your audience and Google will figure it out. Google is trying to think like a person - looking at tone and format, so it is all coming together. Understanding tone backhandedly is an interesting concept… and a lovely put down of the trick of using 5 tips to… 10 ways to… which are pretty annoying and not good for authority. Brilliant !
If you want to know how Mordy gets this sentence into a conversation (and it sounds logical) "are you sick or do you want to buy car insurance?" you'll have to listen to the whole episode.
You don't need to try to explicitly please the machine any more because the machine is like a person.
We end with some philosophy around football, medical, Terminator and how we are all equally related to Kevin Bacon.
Helpful Resources About When Marketing and SEO Collide
How & Why Usability Will Be the Future of SEOThe Problem With The ‘Structured Content’ MindsetTaking Your SEO Content Beyond The Acquisition
Nathan Chalmers with Jason Barnard at The Bing Series
Nathan Chalmers talks to Jason Barnard about the whole page algorithm.
Nathan had done his homework by listening to previous episodes…. And he loves the song :)
https://www.youtube.com/watch?v=L5kJFlMIHVU
A year ago I didn’t know about the bidding system in Google and Bing ranking... and 6 months ago I didn’t know there was a whole page team. Now I get to learn how the latter affects the former.
First up, I had called the bidding system “Darwinism in Search”. Turns out Darwin is the name of their algorithm that allocates the positions on the SERP to different rich elements.
He tells me my initial analysis was good, but I made it all sound more mechanical than it truly is.
Next reveal - there are 6 teams that work together to build the whole page, each with their own Darwinistic system, with the aim of creating the best user experience.
The blue links are the base and they are NOT dying out, even if I thought they were.
Then onto Brand SERPs - and although I had seen that they are nuanced, but I had underestimated just HOW nuanced. User behaviour on the SERP is key to the anatomy of that page of results.
Whatever the SERP - Bing’s aim is to get the user to success as fast as possible.
Brilliant from Nathan - I would say that as he ends by saying “this whole Darwinism in Search thing is really cool”.
Catch the rest of the Bing Series:
How Ranking Works at Bing – Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing – Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works – Ali Alvi, Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works – Meenaz Merchant, Principal Program Manager Lead, AI and Research, BingHow the Whole Page Algorithm Works – Nathan Chalmers, Program Manager, Search Relevance Team, Bing
Meenaz Merchant with Jason Barnard at The Bing Series
Meenaz Merchant talks to Jason Barnard about the video and image algorithms.
Meenaz is team lead for multimedia - and that includes image search, video search and camera search.
https://www.youtube.com/watch?v=kyPc-NqN9uY
The single most important factor for multimedia is relevance - ie fit for purpose / answers the intent. But also authority and trust (that are built over time - proving oneself) and engagement.
To understand images, they use alt tags, surrounding content, but also analysis of the image using machine learning.
They process every single image and recognise objects in the images. In terms of image analysis / object recognition, they started with faces of celebrities, and developed their machine learning from there.
For video, quality is vital... but also engagement. And the platform. And the player. Then also the sources that dominate depend on the type of query - news would tend to pull the BBC, CNN et al, entertainment would be mor YouTube, industry specific how-to's more industry sites...
So there is not a 'one rule fits all'. As usual ;)
Catch the rest of the Bing Series:
How Ranking Works at Bing - Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing - Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works - Ali Alvi, Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works - Meenaz Merchant, Principal Program Manager Lead, AI and Research, BingHow the Whole Page Algorithm Works - Nathan Chalmers, Program Manager, Search Relevance Team, Bing
Ali Alvi with Jason Barnard at The Bing Series
Ali Alvi talks to Jason Barnard about the search algorithm for featured snippets.
First thing we learn is that this feels a lot like a soccer interview.
https://www.youtube.com/watch?v=l0UhsQb5iAU
Then Ali confirms what Gary Illyes said in 2019 - the different candidate sets use the core algo in a modular fashion. Ali is team lead for the Q&A candidate (Q&A is Bing's name for featured snippet)
But also that all of the algos are end-to-end neural networks. We know what goes in, we see what comes out… but nobody knows what goes on in between :)
And a nice clarification - Q&A are pulled from the blue links below it. Other rich elements such as video and images don’t rely on the pages the 10 blue links provide - they have a separate selection process. Now that is interesting.
Even more interesting - Ali answers the intriguing question “where do the descriptions for the blue link / core results come from?” (spoiler alert - it isn’t from the core algo!)
We talk a great deal about trust - Bing must trust the website providing the answer. So building trust over time has to be key. And then onto the main factors / features that affect ranking for Q&A are: accuracy, trust, authoritativeness, freshness… and not being offensive (aka safeguarding Microsoft’s reputation).
We also discuss Google's decision to remove the result from the main results when content is used as a featured snippet (Ali doesn’t agree with Google here).
And finally, dependence on annotations by the crawling and indexing team, as discussed with Fabrice Canel in the previous episode. It all fits together so nicely !
Catch the rest of the Bing Series:
How Ranking Works at Bing - Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing - Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works - (this episode) Ali Alvi, Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works - Meenaz Merchant, Principal Program Manager Lead, AI and Research, BingHow the Whole Page Algorithm Works - Nathan Chalmers, Program Manager, Search Relevance Team, Bing
Fabrice Canel with Jason Barnard at The Bing Series
Fabrice canel talks to Jason Barnard about Bingbot.
Fabrice was on the podcast last year talking about Javascript and the new indexing API. That was very interesting and he shared quite a few insights...
If you would rather read than watch or listen, here is an article I wrote based on this conversation >>
This Episode Takes the Conversation a BIG step Further
https://youtu.be/dSSZeTYOtMk
This conversation is on a whole different planet. Fabrice is head of the entire discovery-crawling-extracting-indexing process. Think about how much that involves. And how important he and his team are to the process of getting your content to the top of the results.
You cannot hope to get your content into search results if it isn't found, crawled, extracted and indexed... and since he manages every single one of those steps, he is a person we really need to listen to.
Bingbot and Googlebot Function in Much the Same Way
Obviously they don't function exactly the same way down to the tiniest detail. But close enough ...
the process is exactly the same (discover, crawl, extract, index)the content they are indexing is exactly the samethe problems they face are exactly the samethe underlying technology they use is the same
So the details of exactly how they achieve each step will differ. But they are faced with the same environment and aim to do the same thing - index the web effectively. So, we can safely assume Google deals with the discovery-crawling-extracting-indexing process in a manner very, very close to Bing.
Just think about whatever industry you are in - details differ, but every competitor uses the same foundation. Easy to forget, but this is just another industry. So same here.
Google functions much the same way as Bing. And vice versa. Close enough for us not to need to worry too much about the differences.
Stunning Insights. I Learned sooooo Much.
The conversation with Frédéric Dubut that kicked off this series (this episode recorded at UnGagged) suddenly looks tame and unrevealing. A simple 'mise en bouche', as we say in French.
Listen and Learn
Google collaborate with Bing on ChromiumThey discover 70 billion new webpages every dayBingbot pre-filters to stores only the 'best' contentNew technology is coming out for rendering (Machine Learning + Javascript)Standardised HTML is powerfulBing (and we can safely assume Google) is getting exponentially better at extracting informationThe process of storing the content is MUCH more important than you probably imagineEvery candidate set team at Bing relies on BingbotNofollow has always been just a hintSitemaps and RSS are incredibly importantIndexing includes annotation, and annotations are fundamentally important to all the other teams and their algosIndexing includes classification, and classification is fundamentally important to all the other teams and their algos
In short, as SEOs, we all depend on Fabrice and his team to an extent most of of us have probably will only start to grasp after watching the episode. This is the foundation of ranking in search. Everything else depends on this.
Fabrice is a truly lovely guy who wants to help you as a website manager... if only you'd help him help you. Here he tells you what he (and, presumably, his equivalent at Google) wants from you so that he can help you get your content to rank.
Help them overcome their problems, and you WILL be rewarded. Groovy !
Catch the rest of the Bing Series:
How Ranking Works at Bing - Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing - Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works - (this episode) Ali Alvi, Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works - Meenaz Merchant, Principal Program Manager Lead, AI and Research,
Rich Goldstein, Principal Patent Attorney at Goldstein Patent Law explains patents and trademarks in simple terms so you can protect your business.
Purna Virji, the Senior Manager of Global Engagement at Microsoft spills her top secrets for researching competitors using search.
Digital Marketing Excellence Practitioner, Eric Enge shares the latest tips and trends to help you drive great SEO gains through high quality content.
Jason Barnard interviews SEO copywriting specialist, Kate Toon where she shared some ace tips to help you develop your personal brand
Jason Barnard interviews Event Photographer & Video Producer, Joyce Ong as she shares great tips to help you produce a bulletproof video shoot
Daniel Hunjas explains his analogy between traffic lights and the sales process. When selling, we often have a tendency to speed up at a yellow light, and that is the wrong thing to do - a yellow light is an objection, so you should slow down and take the time to explain to the potential customer… Daniel advises taking people to their pain points right from the start, which reduces churn and avoids wasting everyone's time. Some lovely quotes "solutions hold no value, they only derive value from the problems they solve", "tension is the chemistry of sales"…. this is the day I switched from being an SEO to being a marketer. Thanks Daniel.
Daniel on LinkedIn
Jason Mun with Jason Barnard at Chiang Mai SEO
Standing by the pool in a posh hotel in Chiang Mai, I start by mis-singing his name very terribly. I then insult him very rudely. And despite that, Jason remains really delightful. Building an ecommerce site from scratch is easy. Getting the foundations right is the only way to make it work long term. And that is very very difficult. It isn't just me who thinks that Prestashop is particularly tough… Shopify is the platform Jason recommends. No doubt in his mind. Then onto reviews, how they help convert - pre and post purchase reassurance - but also with features, functionality and attributes. He likes Trustpilot quite a lot. And at the end, I sing to myself.
Jason on Linkedin and Twitter
Poolside in Chiang Mai
People think "what do I have to do" rather than "what do I want to do"… outsourcing allows you to get to the place where you can choose what you want to do, and not be stuck in the rut of "need to do". BUT, that can lead to a midlife crisis, even at 25 years old.
It's easy to outsource, but apparently, attaching your name to a project tends to make the process much more difficult, especially if you are perfectionist like Lee Louis Gung. We didn't get to the practical stuff - how do you outsource successfully… so we recorded a follow up episode that is a must-listen if you listened all the way to the end of this one :).
Nobody seems to know where that magic figure of 7 touchpoints come from… Daniel Hunjas suggests it used to be 5.4 just to dialogue with a brand. With the advent of the internet, and the explosion of information that number is quickly approaching 20. As brand we are getting drowned out by the noise. Intelligent use of remarketing is now absolutely vital so you are front of mind at time of purchase. Aiming at bottom of funnel is like asking someone to marry you on the first date.
Daniel gets a whole football team of touch points... and the Brand SERP is the striker who scores the goal. Luckily for me.
We also discuss the rebranding for the podcast, but didn't figure out the new name :(
Daniel on LinkedIn
Ahmed Khalifa with Jason Barnard at BrightonSEO September 2019
Ahmed Khalifa talks with Jason Barnard about why you would use captions and subtitles for your video.
Firstly, accessibility. All sorts of people benefit from captioned / subtitled videos, not just deaf people says Ahmed Khalifa: non-native speakers, people watching with the sound off, when the speakers’ accents aren’t clear (think Glaswegian :) … and some people just like to read along. Automatic captions need to be corrected. Machines simply cannot get everything right (especially the scene directions and ambiance descriptions). Apparently, professionals can write captions almost in real time, including descriptions about background noise. I personally hadn’t thought about how important that can be for context. It’s not just what we say, but the context in which we say it. Ahmed is deaf, and relies on captions. But all sorts of people benefit from captioned videos… Of course, we get onto Glaswegian accents. Heads up Craig Campbell. Auto captioning is far from perfect. It needs to be corrected. Then we get onto pushing that to transcripts and adapted transcripts. Apparently, professionals can write captions almost in real time, including descriptions about background noise. Guess who hadn’t thought about how important that can be for context. It’s not just what we say, but the context in which we say it. I speak too much without engaging my brain. Ahmed saves the day and makes me sound intelligent. Phew !
Jason Barnard I’m going to reread your name to make sure I get it right. #SEOisAEO, welcome to the show. Ahmed Khalifa.
Ahmed Khalifa Actually, yeah, that's quite like intro. People should do that more often.
Jason Barnard Yeah, but the shame was I actually had to read it.
Ahmed Khalifa I don't blame you for that.
Jason Barnard Thank you. Lovely to meet you. I believe you started your career in Brighton.
Ahmed Khalifa Kind of. I did have an agency experience in Worthing. So I lived there for like a year and I did agency work. I did a few things building up to it, then from then on, I just kept up the momentum.
Jason Barnard And you worked for a company called Fresh Egg? My first thought when I saw fresh egg was rotten egg.
Ahmed Khalifa My first thought was some kind of farm or something And that was about seven or eight years ago now. So it's been a while.
Jason Barnard Okay. Right. Brilliant stuff.
Video Captions
Jason Barnard You were talking about that earlier on, and shamefully I didn't see your talk… but you gave me a quick idea of what it was all about. Captions on videos and how rubbish they can be when they're auto generated on YouTube and people leave them idiotically.
Ahmed Khalifa Pretty much. And they don't give it a second thought.
Jason Barnard Yeah. And, and you were telling me why that's particularly interesting for you?
Ahmed Khalifa Well, I mean, if I'm going to go from my personal experience, I depend on captions because I'm deaf and I depend on captions just to access videos. But then even if it's not for me, it can be for all for people for whom English is not their first language. They're learning the language. Or it could be some kind of learning disability and they need captions to keep up. It could be attention deficit disorder. It could be even be, for all of us, because you may be an urban transport or maybe you're in a library or whatever, and you just want to watch the video in silence.
Jason Barnard Or it could be that the person speaking has a really, really thick Glaswegian accent like Craig Campbell.
Ahmed Khalifa That is one thing that I mentioned in the talk. I had the example of Kevin Bridges, the comedian. He’s from Glasgow, and the auto captions struggled. to get it right - and it was interesting what they come up with. So, of course, a strong Glaswegian accent can affect things (smiles).
Jason Barnard That leads us really neatly onto the idea that if you make a video,
Gennaro Cuofano with Jason Barnard at ColosSEO
Gennaro Cuofano talks to Jason Barnard about Microsoft's business model.
Gennaro looks at financials. He likes numbers. Microsoft has survived almost 50 years and ridden all the innovation waves (unlike many other large corporations). Microsoft are making $110 billion – almost as much as Google. But with a more varied and balanced business model – Office, Windows, Cloud, Gaming, Search and digital platforms. They have a lot of work to do to retain their existing clients, especially in Office. Their key worry with Office and Windows is how to stop their client-base shrinking. Investments such as LinkedIn are part of a strategy to expand their customer base. In both cases, they are dealing with very different demographics. And looking to the future… LinkedIn is making almost as much money as Bing advertising, but it still hasn’t paid for itself… but is key to their future because it hooks into so many other of their products.
Contact Gennaro Cuofano
Paul Bongers with Jason Barnard at BrightonSEO September 2019
Paul Bongers talks with Jason Barnard about the wonderful world of SaaS startups.
Paul talks about the rarity of tech startups that actually survive… and the even more rare case of one that succeeds.
Part of that is educating the audience for a new innovative product they didn’t know they needed. In this space, the new product is often the solution a company created to a problem they had… and then open it up to the wider world. Once out to market, the product often needs to adapt. You start with your core market. But then once investors come in, many startups expand the functionality of the product to try to reach a wider client base in order to please the investors. Not always a good idea. Knowing how to pivot is vital. Paul Bongers talks Jason Barnard through how SEPO tools have pivoted. And points out the irony that we are amazed that people are talking to their phones, given that Alexander Graham Bell invented it for exactly that purpose.
Helpful Resources About The Wonderful World of SaaS Startups
Getting a Seat at the Table: How SEOs can Appeal to the C-LevelSales Code Leadership Podcast by Kevin Thiele
Jim Boykin with Jason Barnard at Ungagged Los Angeles
Jim Boykin talks to Jason Barnard about private blog networks.
Jim explains how he identifies the patterns that link buying and PBNs create. Anyone who is selling links is creating a network that can be mapped (because they are using a Rolodex, apparently). There is no safe way to buy links, says Jim. And don’t expect natural links into your product page. They will be to your content pages, so use the internal linking to benefit your product pages. When you create that linkworthy content, then spend time promoting it using the 80/20 rule. Jim is happy to stand by the idea that links are still the biggest thing, and will be for a long time to come.
Jim is a content creator who happens to get links rather than a linkbuilder who happens to create content.
Helpful Resources About Identifying Link Buying and PBNs
Does DA Matter When Disavowing Links?Google Penalties Backlog and Mapping Your Backlinks to Known Link Sellers
Bruce Clay, the father of SEO – he’s been in the industry for almost a quarter of a century. He started with Infoseek. Then I say Google and my phone joins in the conversation. He then goes into the details of the 19 major search engines of the early years. And the tiny numbers we were using at the time. And how simple it was to rank, and yet complicated at the same time. Then the power of human intuition. And the glory of Macromedia Flash (that’s me, not Bruce). Rumour has it that only 10% of companies have even done any active SEO. Bruce suggests that there is an 80/20 half life of evolving SEO strategies. Lastly onto E-A-T – expertise is your onpage content, authority is that peers agree with you and trust is a reflection of the sentiment / praise of your users. Ends with a delightful Einstein SEO quote.
Simon Heseltine with Jason Barnard at Ungagged Los Angeles 2019
Simon Heseltine talks with Jason Barnard about SEO for Publishing with AOL.
AOL were very very big and were going to dominate the world. Did the CD work? Yes it did. At one point, for 2 weeks, no other CDs were produced in the world. Simon Heseltine was doing SEO for TechCrunch, but the journalists didn’t want to listen. So he took them out to lunch and charmed them into submission. Problem solved! Both Simon and AOL were precursors. They had a two-pronged approach – copywriting and tech. Then onto examples of extreme preciceness, then the vagueness in queries and results… and how queries change with story evolution (and articles must change too). Play on people’s vanity to get them to do what you want. Sounds very creepy, but is less so than it sounds.
Pamela Lund with Jason Barnard at Ungagged Los Angeles 2019
Pamela Lund talks with Jason Barnard on why brand awareness is important.
We start with a chat about talking to every single person at UnGagged. Pamela Lund suggests that we have relationships with brands… and that brand can be our friend. We need to build relationships through connections. Then I get over-excited about entities and relationships and memory. Then onto brand personality (Pamela uses the official term – brand awareness). Vanilla is not bland (have a listen and you’ll know why). Then brands have personality and need to maintain that – meaning HR is really important. ALso, please DO have a branded Google Ads campaign. Finally, use the 7 points of contact to get rid of the churners (Kate Toon !), and don’t waste your ad budget on them. Finally, one of the more delightful out-takes with Pamela, Dexter (the videographer) and Hal (the photographer). Ace.
Hamlet Batista with Jason Barnard at Ungagged Los Angeles 2019
Hamlet Batista talks with Jason Barnard about what tricks can be played when working with Google Colaboratory.
Google Colaboratory is like Google Sheets on steroids. Use it to save bucketloads of time and be terribly productive. Gerry White got very excited about the 6 use-cases Hamlet Batista gave in his talk. For example automating duplication, writing meta titles automatically, Andrea Volpini’s dance with machines, mapping redirects, writing alt tags, finding content gaps.
Loren Baker with Jason Barnard at Ungagged Los Angeles
Loren Baker talks with Jason Barnard about the tricks available for content and links used by search engine journal.
We start with the ‘soy sauce secret of sumptuous speech’. When you produce a piece of content, create it for everyone. Some people learn visually, some auditively, some through reading. So one piece of content should be video, audio and text. Make a video, create an audio file and a transcript. And probably a good idea to adapt the transcript to be readable (as opposed to speakable). SEJ make an effort to format for Google with lists and QA etc etc. We get onto baseball and cricket – watching TV but listening to the radio. Then onto repurposing content across media (but the site is always the hub). Loren Baker shares a neat trick to segment your email audience by learning-type. Then onto cartoons – Loren is Wreck it Ralph. ANd guess what film Loren describes as ‘Goodfellas and Ralph Breaks the Internet Combined’. AT the end, I have left the short (and fun) UnGagged interview.
Cindy Krum with Jason Barnard at Ungagged Los Angeles
Cindy Krum talks with Jason Barnard about Fraggles and beyond.
Cindy Krum and I discuss an awful lot of stuff in a lovely, meandering and super informative chat. Starting with Fraggles, and how powerful they are (top middle and bottom)… Plus some experiments we have done, the risks for Google and the possibilities for the future. And onto Darwinism in search, on-SERP SEO, local SEO, not needing a website, branding, offline SEO, ranking without an URL, the new EU directive, social metas. Crumbs. That’s a lot.
Louisa Frahm with Jason Barnard at Ungagged Los Angeles 2019
Louisa Frahm talks with Jason Barnard at moving from print press to digital.
Louisa Frahm is SEO editor at the Los Angeles Times and I feel a little overwhelmed by her and the institution that is the LA Times. First thing to know is that Louisa is there to educate the journalists rather than messing with their style. She is the stabiliser wheels for people who have 40 years of career behind them, which is cool. Moving an institution like this to a digital approach is a big, big deal. Then onto the European directive that aims to protect publishers. Louisa looks at it from the publishers point of view, I try to defend Google. Louisa then suggests a compromise and we move on very naturally to find a solution for a world where everyone is happy.
Frédéric Dubut with Jason Barnard at The Bing Series
Frédéric Dubut talks to Jason Barnard about Bing's search algorithm.
https://www.youtube.com/watch?v=JyLwHeEViNQ
Episode #1 in a series about how ranking functions at Bing
This conversation confirms that the overall system for ranking at Bing functions in the same way as Google (as explained by Gary Illyes) - Darwinism in Search
But things rapidly become more interesting still...
Frederic is the 10 blue links / core algorithm team lead but goes on to explain a little about how ranking works for featured snippets, images, videos... and intriguingly how the whole page algorithm works.
After this interview, he generously organised a series of interviews with other team leads at Bing.
The Bing Series
Listen to (or watch) this episode with Frédéric to whet your appetite for the stunning revelations that the Bing team leads give me in the other four. Frédéric shared a lot of interesting information me in this conversation. But that is nothing to what I learned in the other four.
How Ranking Works at Bing - Frédéric Dubut, Senior Program Manager Lead, BingDiscovering, Crawling, Extracting and Indexing at Bing - Fabrice Canel Principal Program Manager, BingHow the Q&A / Featured Snippet Algorithm Works - (this episode) Ali Alvi, Principal Lead Program Manager AI Products, BingHow the Image and Video Algorithm Works - Meenaz Merchant, Principal Program Manager Lead, AI and Research, BingHow the Whole Page Algorithm Works - Nathan Chalmers, Program Manager, Search Relevance Team, Bing
The Bing Series (Part 2)
Assuming these 5 episodes are well received, we'll do another series of interview-cum-conversations later in 2020. Hopefully getting more detailed insights into other things Frédéric mentions - I'm hoping for Ads (that work on much the same principle as other rich elements), knowledge panels, local results... and more.
Jerry West with Jason Barnard at Ungagged Los Angeles 2019
Jerry West talks with Jason Barnard about the cost of doing nothing.
Slightly uncomfortable moment at the start. I then try to be professional. Not sure if I carry it off. Jerry West tells me how great UnGagged is. Then we move onto doing something – the small things effectively. And then the 5 things people can start to do to move your business forwards. A lot of it is simple common sense. And we miss that more often than not. Jerry gives me a good lip twitch that is now a ‘thing’ :) Jerry answers the question as to how much it can cost to flip a switch. Then onto swapping goat stories.
Eric Wu with Jason Barnard at Ungagged Los Angeles 2019
Eric Wu talks with Jason Barnard about SEO and digital marketing for startups.
Eric Wu loves UnGagged. Then we discuss what is things to focus on in what stage of your startup journey, including which keywords. We get onto the importance of branding, brand SERPs and bringing the offline online. And when a query can be a mix of informational, transactional, and navigational. There is a lovely break where we discuss stuff ‘off-record’, that I left in because we completely forgot to discuss what we decided to discuss during the break.
Jennifer Hoffman with Jason Barnard at Ungagged Los Angeles 2019
Jennifer Hoffman talks with Jason Barnard about tech SEO pays.
Along with Greg Gifford, Arsen Rabinovich, Jennifer Hoffman starts with why technical SEO pays. A bit of a discussion about bells, whistles, heavy images and mega comment threads leading to poor onsite experience in terms of load time. Then onto navigation and indexation. And tracking user behaviour, the Knowledge Graph, entity optimisation… and brands as entities. We end with the importance of spring cleaning.
Dixon Jones with Jason Barnard at BrightonSEO September 2019
Dixon Jones talks with Jason Barnard about the bias in the Knowledge Graph.
Jason and Dixon Jones are sitting in two comfy armchairs, looking at the sea in Brighton. We start with a chat about machine learning in Google’s search algorithm, PageRank and then onto the Knowledge Graph. There are less entities in the world than webpages. So Google’s job is easier. But the Knowledge Graph is biased – the seed set for google’s understanding is a bunch of librarians (aka Wikipedia editors) who have little in depth knowledge on the topics they edit, especially in anything that is not within their culture. We happily grab examples from the surrounding environment. Piers become a central point, and piers in Ethiopia in particular. We move onto fan sites, that are not necessarily accurate, and perhaps people believe that William Shatner is a space man. Errors such as that at the start of a seed set will mean learning is biased and perhaps inaccurate… and can quickly spiral out of control. They are building on what Dixon calls ‘areas of light’, but that is biased too. One problem is that genuinely good new ideas are going to have trouble surfacing because of the bias against ideas that are not popularly held belief. We move onto loops of truth and self-fulfilling prophecies. Fake news gets a look in (of course). As does bad fact checking. Then we finish off with InLinks – Dixon’s super new SaaS for automatically building internal knowledge graphs and writing scheme.org structured data on the fly. I ask a trick question, and Dixon deals with it rather well. And we end by coining the phrase ‘The Wikipedia model’.
Helpful Resources About Bias in the Knowledge Graph
Google Knowledge Graph Bias Uncovered
Susan Westwater with Jason Barnard at Global Marketing Day
Susan Westwater talks to Jason Barnard about voice search. She insists that voice search is happening faster than we think. 5 years, not 10. Half life theory comes into play with technology. Don’t underestimate “Call mom”. Then we have the great debate about the amount of voice data. And Susan nails her argument by identifying what are the fallbacks for these machines? Interestingly, even if we think the answers / system is weak now, that doesn’t mean we aren’t going somewhere very interesting very fast. Susan acronyms. I keep using them. But they are ambiguous. So she convinces me again… I agree. Featured snippets are super important (and super exciting).
David Markovich with Jason Barnard at Global Marketing Day 2019
We start talking about building community. David gives some great tips – he has 22,000 people in his genius online community who share 50,000 messages a month, so he knows what he’s talking about. he points out we all have a community whether we know it or not. We talk about implicit and explicit communities, then have a debate about the word ‘crumbs’. But then David turns the table on me brilliantly by asking about the red t-shirt… and the second half is him getting me talk about the digital nomad lifestyle and the podcast. My initial thought was to only publish the first half. But David does a great job as interviewer, so I left it all. Warts and all ! At the end Susan Westwater (the previous podcast guest) joins in because she thinks we are just having a chat (and not recording a podcast). Finally, right at the end, we end with a Mexican standoff.
Lily Ray with Jason Barnard at Global Marketing Day 2019
Lily Ray talks with Jason Barnard about the lowdown on E-A-T strategy.
We start with a delightful chat about New York, Halloween and even get a quick (made up) Broadway ditty. Then onto E-A-T and how this is affecting our approach to digital marketing. You need to get your information more accurate with help from experts. The problem comes from the fact that the returns aren’t immediate, which is a problem for a lot of people since their job often depends on fast results and quick returns. Is there a quick-win cheat? And is Google a chicken with its head cut off (terribly good analogy for Halloween)? Lily Ray tells all !
Paul Shapiro with Jason Barnard at Global Marketing Day 2019
Paul Shapiro talks with Jason Barnard about the wider view of technical SEO.
We start with an idiotic James Bond analogy. Paul Shapiro pulls me back to the serious business of ‘what is technical SEO’? And the definition is wider than I thought. 4 types of tech SEO. Paul has a plan to tell me the 4 types. Like a child, I keep trying to jump ahead. Paul then looks at skillsets and venn diagrams. And that we should look at (and accept and appreciate) these crossovers. SEO is one giant Venn diagram of skillsets. Then onto the fact that in SEO we are (and need to be) multi-skilled. We end with ‘it’s important to get into the weeds’. Who knows what that means (ask Paul)
Marty Weintraub with Jason Barnard at Pubcon Las Vegas 2020
Marty starts with his musical career and the segues very neatly into why that initial career path helps with digital marketing. And, as we all know, there are a lot of musicians in this space. Mentions for Robert Smith, AC/DC, The Monkees… And we also learn to love our lard pack… and it becomes yet another spur of the moment silly ditty
Once again I get the pronunciation of someone’s name wrong. How does James Norquay find clients: referrals, conferences, content promotion… and a little SEO :) Keep a good customer base. Never have one single client who represents more than 10% of your income. Next how to hire great staff. Conferences, job sites, Facebook groups… Enthusiasm, a personality that fits in to the team, motivation… I decide we are talking about ranking factors for getting jobs. The first year is always going to be really tough. Surviving the first 3 years is key. Then you are rolling. After 8 years, 80% of Jame’s job is networking. Great clients are hard to find and bad clients and easy to find.
Barry Adams with Jason Barnard at TakeItOffline Amsterdam 2019
In the pub, just before the second day of the Takeitoffline unconference. Barry hates AMP and is an attempt by Google to force the web to conform to their vision of the web. Now they are getting involved in WordPress, and we should be very worried (especially when we get words like PWAMP). A commercial company should not be the organisation that decides how the web works – because they will do what is best for their bottom line, not what is best for the web. Google is an advertising company with 90% dominance and should be regulated. They started wanting to make the web a better place, but are now a company looking to make money. We dig into how the European Directive may pan out for news sites. Although they are playing hardball on the EU directive, and the recent updates have impacted the publishers enormously (and cost them dearly), Google are trying to be more political with the publishers. Then onto what business models might work for news publishers – not a one-size-fits-all. I vaguely float the idea of calling him Happy Barry. Then onto Google breaking the Social Contract, and the ins-and-outs of permission to scrape. Conclusion – Barry chirpily says that Google don’t feel they owe anyone anything.
Thomas Ballantyne with Jason Barnard at Pubcon Las Vegas 2019
Thomas Ballantyne talks to Jason Barnard about reviews.
We discuss pest control, cartoons, and eventually get onto how to get great online reviews for an offline business. It’s all about relationships. Oh, and asking nicely. Bribing people doesn’t work. Top 3 platforms are Google, Yelp and Facebook.
John Morabito with Jason Barnard at Pubcon Las Vegas 2019
For once someone gets all over excited about brand SERPs. I manage to keep reasonably quiet and let him talk, despite the fact I am over excited about it too. He actually does proper SEO audits on all terms that contain the brand name, and gives some super duper insights we should all be taking note of. So go out and manage your branded searches. Easy win, and vitally important.
Kristine Schachinger with Jason Barnard at PubCon Las Vegas 2019
Kristine Schachinger talks with Jason Barnard about the 3 common misconceptions about E-A-T.
Google don’t look at author. They look at entities. Google don’t look at accuracy of facts. Kristine Schachinger uses Omegas as an example as to why. Then why linking out is so important. I expound my topic layer theory. They don’t use NLP, they use NLU. Which is why we need Schema.org… and we end up with a sulky robot on crutches.
John Paul Sherman with Jason Barnard at PubCon Las Vegas 2019
John Paul (JP) Sherman talks with Jason Barnard about findability and discoverability.
Jason Barnard and John Paul (JP) Sherman discuss both findability and discoverability = matching user intent with information or content that they want. Quickly. On and offline. Grocery stores, for example. We end up trying (and succeed) to shoehorn the idea into punk music and Dada movement.
Elmer Boutin with Jason Barnard at PubCon Las Vegas 2019
Elmer Boutin talks with Jason Barnard about human centered data driven content.
Google, Bing and Amazon have a user-centric design perspective, and we tend to forget that. Jason and Elmer Boutin discuss how we should pull and analyse the data to discover the real pain points of our potential clients rather than use our instincts since we are all biased, and our content will therefore be biased. Helpful Resources About Human Centered Data Driven Content
Why A Website's Folder Structure Is Important for SEO Your Website - Another Business Asset “Media Champions” with Elmer Boutin from WrightIMC
Fabrice Canel with Jason Barnard at PubCon Las Vegas 2019
Fabrice Canel talks with Jason Barnard about Bing's crawling API and solving JavaScript.
Fabrice Canel us downloading the whole worldwide web every day (even my site). Bing have launched a crawling API, and that is putting Fabrice out of a job (and he wants to be out of a job) – simply ping Bing to have an URl crawled immediately. They also have solved JavaScript.
I have to read her name tag to get through the difficult first moments of the podcast. Then Karina Tama - Rutigliano talks about the health industry and getting old (it is expensive). Plus the target audience is not necessarily the people themselves, but their children. And if the audience is the older people, Bing is a good marketing target. She goes on to say that if you do the right thing, Google updates are not a worry, and you sleep well.
Craig Campbell with Jason Barnard at PubCon Las Vegas 2019
Craig Campbell talks with Jason Barnard about the ultimate podcast strategy.
Craig Campbell explains that I have got the strategy for my podcast all wrong. My plan is to not have a plan, which is not a good idea, it seems. So he tells me what I SHOULD be doing. Hint – have a plan.
Dixon Jones with Jason Barnard at BrightonSEO September 2019
Dixon Jones talks with Jason Barnard about analysing the web in Blocks, Chunks, Fraggles, Segments.
Majestic don’t keep Dixon Jones informed about very much. Because he can’t keep a secret. When they DID tell him what they have been doing for the last year and a half, he got rather enthusiastic – context around links by analysing around chunks / blocks / segments / sections / fraggles of content… and so scoring content according the context of the segment it is in… text, semantics, link density, images, alt tags and so on. Cool! The fact that Majestic are doing this (and looking at how well they do it) gives us a good indication of how well Google will (probably) doing. Then onto the new link tags, the problems inherent in the UGC tag… And Dixon suggests that Google add a rel=important tag. Dixon digs his grave by suggesting that Google lack variety and are moving to echo chambers… and somehow uses Middle Ages Villages to demonstrate. I get excited about self-fulfilling prophecies and the problems of discoverability and trust for some authoritative content … The World’s best content is the very stuff that is buried.
Helpful Resources About Passage Indexing
Do Not Ignore Passage Indexing - with Dixon Jones, CEO of InLinks and Majestic Brand Ambassador
Paul O’Donoghue with Jason Barnard at BrightonSEO September 2019
Paul O’Donoghue talks with Jason Barnard about the wilder lessons from local SEO and near me searches.
Jason and Paul O’Donoghue start with a discussion about horrid nicknames at school (that were secret until today) Then we move quickly onto local search and near-me information. There are more near me searches now than ever before – both explicitly expressed in words, and increasingly by geo localisation. We are now expecting local results within 500 metres, down from 5km in just 6 years. Local search is all about the answers. And that is increasingly true of the wider world of search. Local search also brings to the fore that online / offline are intertwined. And that is increasingly true of the wider world of search. Google is now pulling in information from all sorts of sources. And that is increasingly true of the wider world of search. The parallels go on and on… Being in local search is the best place to be for digital marketing now. Getting that right is the starting point for any business – and most get it wrong. Then onto the other players in the near me field – we often forget that “near me” information comes from a variety of sources in the near me world – Yelp, Facebook, Bing, FourSquare… Local is a global thing.
Andrea Volpini with Jason Barnard
Andrea Volpini talks with Jason Barnard about Google's reaction to the link tax.
Google formalised its reaction to the Link Tax on 23rd September. I was a bit confused. Luckily Andrea Volpini has already figured it out and gives me the rundown / lowdown on the EU copyright Directive, Google’s reaction to it and the practicalities for publishers… Google News publishers are opted in by default, other publishers are opted out by default. Search Console gives publishers he means to control this. Schema markup is the solution if you want to opt-in and yet keep your rich results. Could this perhaps even be an opportunity to take control of our content? Brilliant !
Liz Raad with Jason Barnard at Search Marketing Summit 2019
Liz Raad talks with Jason Barnard about buying, pimping and monetising websites.
Liz Raad was at SMS Sydney to get some extra SEO knowledge – but she knows more than she lets on. She has a Norwegian name, is Australian… but is part Swiss (but she has never been to Switzerland). Liz and her husband (Matt) buy fully functional domains that they can monetise, or sell on – a bit like buying property, apparently. But the ROI on websites is incredibly high. MUCH higher than real estate. She suggests that the due diligence in their industry is simply an SEO audit – and it is mad that more SEOs aren’t doing it (how stupid are you Jason?) She encourages me to dip a toe in the water – I could buy a $500 website and get my start – I call it pimping websites, Liz calls it renovating. A lot of the work that needs to be done is simple SEO cleaning up and UX. Liz insists it is easy money if you work at it from a business point of view. Quick discussion about international expansion for manufacturing SMBs (Sarah Carroll gets a mention there). Then back to buying websites to monetise them… she doesn’t look for sites by topic, but rather income or profit. She has a site all about pigeon racing, so we have a lovely discussion about pigeon racing that goes from the Philippine to betting, to Little Voice, to Mike Tyson. Amazon affiliate sites are blue chip, AdSense sites are blue chip. And since Google AdSense delivers ads based on the search algorithm, we SEOs have a DOUBLE advantage.
Jono Alderson with Jason Barnard at TakeItOffline Amsterdam 2019
Starts with a yawn. Then he forgets one of his jobs. Jono’s current job at Yoast and it is his double dream job – his role is to turn up at work and think of fun and interesting things to work on that are impactive. I have never had a real job, and spending a couple of days at Yoast HQ is the first time I have thought it might be nice. Jono could have chosen anything he wanted to work on, and he chose Schema.org (the most boring thing on the web).
He is swimming in relationships, philosophy, … and then he gets into the pure scale of what they are doing – 14% of the web uses Yoast… Um. Wow. And on top of that, they need to be backwards compatible and remain compatible with all the plugins that hook into Yoast and all the badly coded sites. One simple, genius idea has made all this possible (like all the best systems). Schema.org markup gives Google confirmation, confidence and precision. Jono wants a t-shirt! Google are rolling out a conveyor belt of carrots (in the form of embellishments and additions to rich results).
Next up is booking a restaurant or buying a product enabled by Schema.org (and we find out why a Bose headphone costs $33900). Quick discussion about Joomla and Typo3 (Jono likes Typo3). Followed by a bit of memory loss. Jono then gives a quick rundown of how and why Google are betting the farm on WordPress.
Lastly, Yoast is investing very heavily in Schema.org – it is the future of the web, apparently… as big a jump as from Web 1 to Web 2. From interactive communities to interoperable data.
Martha Van Berkel, Robin Allenson and Dateme Tubotamuno with Jason Barnard at BrightonSEO September 2019
Martha Van Berkel, Robin Allenson and Dateme Tubotamuno talk with Jason Barnard about structured data, ontologies and commonsense Knowledge Graphs.
Three amazingly intelligent and eloquent people help me understand rather a lot of concepts, Martha Van Berkel, Robin Allenson and Dateme Tubotamuno. What is a common sense Knowledge Graph? Using Schema.org structured data to manage your data layer. Ontologies are containers full of entities that have relationships (use triples !!!). Lots of philosophy around computer science – specifically ontologies. Entity management is the future (thanks, Greg Gifford). We are all becoming data architects. Three levels of knowledge. Databases expressing opinions. How semantics help sell t-shirt bras. Manage your brand for machines (not just search !). And rather a lot more… Amazing.
Paula Didone with Jason Barnard at BrightonSEO September 2019
Paula Didone had just given a talk at BrightonSEO in (April 2019 edition). This is a great follow-up to Dan Saunders’s episode… Amazon is challenging both for PPC and SEO. PPC can become very expensive very quickly, especially as a side business. Reviews are the key, and the step to getting enough reviews is very big. And when you get enough, your competitors will spam you down, and then Amazon replicate successful products with Amazon Basics… double cut-throat. For SEO, brand is vital. Just like Google, Amazon want to get their users through to the best product / sale as fast as possible. So conversion rates are the single biggest thing to get right. Intent is vital for that, and an opportunity is to be found where your competitors are falling down – just check out their reviews :) Rank well on Amazon, you will probably rank well on Google – I get carried away and suggest you can forget Google-centric SEO, and perhaps dump your website. Paula brings me back to earth. We end with Google’s problem of owning path to purchase, but not owning the sale. And Amazon’s inverse problem.
Jeff Ferguson with Jason Barnard at Search Marketing Summit 2019
Jeff Ferguson talks with Jason Barnard about how Google is using machine learning (SEO and SEA).
Jeff Ferguson gets us started with a repeat of his groovy Elvis impersonation. Then gets serious and gives some amazing insights into what machine learning Google is using that affects SEO. Obviously Rankbrain, but also crawling and extracting unstructured and structured data for the web. I love the idea Jeff throws out – that Schema.org is the only thing we are doing ONLY for the search engines. We debate whether Schema.org is needed for understanding or is it really mostly for improving confidence. We move onto how many legs does a horse have (pretty funny) and how fast does an ostrich run. Jeff has a lovely line on cocky human beings. Onto ML in Google Ads, specifically DSA. Volume of data is incredibly important, and is a factor we (I) often overlook. Lastly Smart Display – Maybe machine learning will push some ugly ads because they work better… in which case we still need the human touch!
Joel Bondorowsky with Jason Barnard at SEMrush Meetup Tel Aviv 2019
Joel Bondorowsky talks with Jason Barnard about attention deficit disorder and PPC.
On the beach in Tel Aviv, Joel Bondorowsky tells me he has Ukrainian roots. Joel has attention deficit disorder, meaning he has trouble achieving long term goals… unless under pressure, or the goals are incredibly short term task-driven or when it is fun. PPC is all three! He was unemployable, but PPC at Wix.com changed that. Learning PPC is easy – just 3 days if you read fast enough – so it is a great career for someone who could have been a lawyer but couldn’t remember swathes of detailed information. I suggest PPC is simply functionality and common sense. Joel adds that I had forgotten to mention experience, which is vital. We agree that our jobs are like playing a game. PPC is a game that has fairly simple rules, and is fun to play (if you like that kind of thing, and Joel does :). Lastly, onto gamification and the similarities and differences between gambling and PPC. Professional slot machine players, Google Analytics and the one armed bandit technique, which is brill.
Ric Rodriguez with Jason Barnard at Digital Elite Day
Ric Rodrigues talks to Jason Barnard about reviews in SEO.
Ric is the first guest to ask specifically for the song. Apparently it haunts his dreams! Ric is really into local SEO, and so he is a big fan of reviews. I start on the obvious advantage – reducing Google Ads costs. Ric suggests takes it much further. He gets very excited about the amazing insights we can get from analysing the reviews data we have. Trustpilot have seen a 40% uptick in organic traffic due to the E-A-T updates … Three factors for local search – proximity, NAPS, credibility (and accuracy, so four!). Google are looking for trust in you as a brand, and trust in the information it has about you. Reviews help enormously with both. I mention inferred reviews back in June, two months before Bill Slawski’s article about Quality Visit Scores Patent (Granted: July 30, 2019). Then we get into Android tracking – both direct and indirect, touching on probabilistic and deterministic wotsits for tracking (I get a bit confused). We debate whether Jim Carrey in Yes Man could be tracked by his behaviour.
Then into the BIG (and most interesting) chunk of the conversation – aggregating and using review data ourselves, where reviews are being used by Google, and where they might be taking this. Reviews are the pulse of your clients. By doing analysis of the sentiment pre and post offline marketing campaign, you can measure the success. Reviews feed into E-A-T, the Knowledge Graph, brand measurement, We agree that everyone in SEO should be looking into reviews. During the conversation, Bill Slawski comes up a few times, and every time, we both get unreasonably enthusiastic.
Patrick Reinhart with Jason Barnard at BrightonSEO April 2019
Patrick Reinhart talks with Jason Barnard about where is the war on new hardware technologies lies.
The first guest who is more overexcited and enthusiastic than I am. You can almost hear his arms waving. Very fun conversation, and Patrick Reinhart is super-smart.
The importance of Amazon Alexa is overestimated. There are so many devices that we will soon be talking to. All fun for us, but it is still too early to make it the focus of our strategy. Patrick sees a world where we no longer actively search as assistant devices like fridges, stoves, Bose glasses, necklaces, contact lenses become so much part of our environment that search and discovery are delivered to us as part of our everyday interactions. To get the biggest slice of this cake, Google is acquiring access through partnerships with Samsung et al. Google needs the manufacturers more than the manufacturers need Google and so it pays them, not the other way around, which surprised me.
But Amazon are going to give Google a run for their money if only because of generational bias. We are soooo Google, but the youth of today are more Amazon.
Chris Liversidge with Jason Barnard at BrightonSEO April 2019
Chris Liversidge talks with Jason Barnard about the truth about attribution (hint, use Machine Learning)
Google Analytics doesn’t clean the data and that makes it **** (expletive). That means in SEO and SEA, you are constantly being driven towards last-click terms. And that is saturated. If you can understand attribution, then you can show the value when you choose target terms earlier in the process of attribution. That makes attribution a critical part of the future of search – bringing the multiple sessions together to reflect how people engage with you before transaction. When I say “what all 5 channels?” and Chris Liversidge sniggers – he is talking several dozen – both online and offline. He uses machine learning to calculate predictive probabilities about cross-channel actions that are as statistically accurate as those used to calculate the Higgs boson. The conclusion is that big corporations are underestimating the impact of organic search by more than 50%. Email too. And we can quote Chris on that :) And Direct is the “rubbish bucket where all hope goes”, according to Chris. Conclusion is that we are going back to more traditional marketing. And that is a conclusion that just keeps on coming up in this series. Must be true, then :)
Andrea Volpini with Jason Barnard at BrightonSEO April 2019
Andrea Volpini talks with Jason Barnard about dancing with Google.
Andrea Volpini describes a dance between machines and humans that means much of what we see is really a semi-automated approach to SEO. Absolutely brilliant insights. Brilliant enough to stop me talking too much, for once :) A cycle of a machine and humans correcting, stimulating and teaching each other. Never forget that everything comes down to two humans communicating and the machine is simply a go-between. Then we go onto agentive technology, so I now understand what the term means. And Andrea shares his research into having a machine finding new search terms and intent through an agentive dance. We both agree that machine learning applied to SEO is a fantastic area, and that Andrea knows a lot more than I do. Semantic text similarity, RNN networks… what is he talking about?
David Bain with Jason Barnard at Digital Elite Day 2019
David Bain talks with Jason Barnard about the 5 steps of podcasting.
We kick off with a singing duet. David Bain then suggests that I am not so good at preliminaries. We then quickly get onto the five steps. Step 1 is prerecorded audio – make sure that is really good or you will hit problems later on. He gives some great tips on recording sound and getting the audio to sound great. I go off topic by jamming ‘All about the Bass’, then we get sidetracked by iPhone theft and motorbikes falling on us before getting back on track (which is a very appropriate turn of phrase). Step 2 is live audio and David Bain gives practical tips about how to prepare, editing and what is annoying for listeners tuts, for example. Step 3 is using as-live video. He gives super tips and tricks, and we have fun describing what we are doing for people who are just listening to the audio and cannot see what we are doing. Step 4 is live video – by this time, you can really concentrate on getting the live-chatting part right since you will have mastered the audio and getting the video right. He talks about platforms he uses – Vmix, Google Hangouts, LinkedIn, Periscope, Facebook, Blab.im. Step 5 is a live event such as David’s rather ambitious 120-guest 5-day live digital marketing marathon on Facebook. We end up agreeing with Mark Askwith that Digital Marketing is just marketing now. BIG thank you to Monte for being videographer.
https://www.youtube.com/watch?v=xW0eFySP82k
Fili Wiese with Jason Barnard at BrightonSEO April 2019
Fili Wiese talks with Jason Barnard about Google penalties.
Second episode with Fili Wiese. First point – manual penalties are real, but algorithmic penalties do not, just a change in the calculations. An algorithmic updates are not like cars with slashed tyres, they are like navigation systems (or something like that). If you lose rankings after an update, you need to look at your SEO, especially on-page. Onto manual penalties. Link building, doorway pages, structured data penalties (that are more and more frequently) etc. He tells some entertaining (and surprising) stories about some of the reconsideration requests he has read. My best advice is ‘don’t do a shouty thing’. Fili gives some more helpful advice. I am very impressed by the word egregiousness. Google does not hold grudges. In fact, very much the opposite. Fili explains the procedure for a manual penalty – a Googler builds a case, a bit like in the courts and present that to get a judgement. They apply benefit of the doubt, just like in the courts. But getting rid of a penalty is NOT like parole. A bit of philosophy about why it is logical that everything in SEO is ‘it depends’.
Helpful Resources About Google Penalties
Website Migration with BingYour Questions Answered About Google Penalties and Their Impact On Websites
Emily Potter with Jason Barnard at BrightonSEO April 2019
Emily Potter talks with Jason Barnard about Google being the enemy.
Emily Potter has had a varied career. Google aren’t playing the game anymore, on-SERP is making SEO harder and harder and featured snippets are having a major negative impact on CTR. Or are they? And what is the type of traffic? I love Emily’s Monday morning actions. Google has the route to sale but not the sale and Amazon have the sale, but not the route to sale. Which means they kind of rely on each other. If you are smaller brand and/or a published, fear the featured snippet. I mention the idea that the featured snippet has a separate algorithm based on the Knowledge Graph. Whatever the effect on CTR, at least you get your brand out there and in front of people… plus featured snippets are a very achievable SERP element to grab.
Nik Ranger with Jason Barnard at Digital Elite Day 2019
Sitting in CitizenM in Shoreditch, we start talking about pizza parties. Then onto horses – should we run like a blinkered horse, and concentrate on what we are doing and focus on the finish line? Or should we look left and right at our competitors? Nik argues the latter, plus think about context and perhaps we should open our horizons by exchanging with other people. We should now be taking into account the rich elements and perhaps look at the opportunities to rank on those and leapfrog the competition (coming back yet again to the explanation Gary Illyes gave me). That means having a very good look at your competitors’ content strategy, but also prioritising the pages you are aiming to rank, especially when you are working on a tight budget. We get carried away with mentions of tools: Screaming Frog, Ahrefs, SEMrush, Accuranker, Majestic, Sitebulb. Then get back on track. It turns out that when you have budget, you can perhaps be a blinkered horse. If you have limited resources, you need to pick your battles. SEMrush is great for competitor analysis and perfect for picking your battles.
Peter Mead with Jason Barnard at Search Marketing Summit 2019
Peter Mead talks with Jason Barnard about WordPress SEO and the new age of Gutenberg.
We start with the Sound of Music, move onto the wonderful, sharing SEO community and supportive companies such as Yoast and SEMrush. Peter Mead is a fan of Yoast, and Yoost. Expert is a misnomer – its more about depth of knowledge and experience… with (perhaps) a little magic. Peter then makes an analogy with art, and we get onto the simplicity of Picasso. In the competition between Yoast and WordPressSEO, Yoast wins hands down for Peter. More functionalities, easier, new (rather exciting) Schema markup. We get onto the treachery of updating plugins, PHP and the WordPress core. WPengine makes all that easier and safer. Peter has three rules: install Yoast, get onto WPengine and get onto Cloudflare. We get in a bit of philosophy with Sun Tzu and Monty Python. Then back to Google’s investment in WordPress and fun with Gutenberg for the final furlong.
Chris Simmance with Jason Barnard at SEMrush Live Prague 2019
Chris Simmance talks with Jason Barnard about crawl budget and speed.
We start with beards – Chris Simmance has his in the build stage. Chris tells me not to grow a beard. So that is exactly what I did :) Make your site easily crawlable and use your server logs to optimise the crawl using beautiful spreadsheets. Find the robot holes and fix them using signposting. Intriguingly, Chris uses Screaming Frog for log files and Site Bulb for crawling. He is a fan of equity sculpting, when it it done well, and gets excited about TTFB and sitespeed. Onto music instrument sites (Thomann is dreamland for musicians, according to me) and how complex they are. A bit on JavaScript, then we end with the concept of perception of speed and seemingly instantaneous siteloading – in the blink of an eye (340 ms).
Kenichi Suzuki with Jason Barnard at BrightonSEO April 2019
Kenichi Suzuki talks with Jason Barnard about structured data and Google.
Kenichi Suzuki is a leading SEO blogger in Japan. I put him right on the spot with questions about FAQ and Q&A markup – he sets me straight – Q&A is for user-generated content. For FAQ the debate whether we should have single page for all FAQ or multiple pages. Google is still experimenting, so there is no conclusive answer. Although he makes a great point for putting multiple FAQ on one page. Kenichi goes onto JobPosting, citing Google case studies. Then onto Event markup. And over to which is the #1 search engine in Japan. Clue: not Google. But Google nonetheless. Confused? I was! So much so that I suggest eating hot soup with your finger
John Mueller with Jason Barnard at Google Webmasters Hangout 12th July 2019
John Mueller talks to Jason Barnard about working at Google
Sitting in Google’s office in Zurich. We discuss the numerous John Mueller’s at Google Inc… and the world. And the problems with the ambiguity inherent in people’s names. John cycles to work, eats in the café, answers emails, meets with Google teams, but doesn’t play much pool. We then discuss beer, street names and Google offices that used to be a brewery. Then I suggest that SEO is changing at an accelerating rate – John doesn’t agree. Then a bit of Javascript SEO and valid HTML. Then the importance of having a system and being consistent – John does agree. He gives a lovely insight into his role at Google, what he is trying to achieve and how he goes about it. A bit about darwinism in search, the increasingly multimedia SERPs, onSERP SEO and GMB. We have a bit of a love-in about Google Maps, and reminisce about how life was different before Google Maps. That leads naturally onto knowledge graphs, relationships, entities and attributes… and review spam. John points out that most of what he says is site-specific, and two thirds of what he is quoted as saying is misquoted or quoted out of context. He is very phlegmatic about that, and says he is moving more towards talking off the record and having one on one conversations.
https://www.youtube.com/watch?v=qiH9xvhOjSU&feature=emb_logo
Fernando Angulo with Jason Barnard at SEMrush Meetup Tel Aviv 2019
I start by overdoing his surname in the song. Then he tells me that he did 152 events last year. Then onto featured snippets – and SEMrush’s study of 80,000,000 featured snippets (with hints as to how to get them). I link the 20th March update with the big uptick in featured snippets on that date. Fernando gives me the lowdown on how featured snippets are evolving. Fernando sees beauty in featured snippets and tells me about the most beautiful tabular featured snippet he has seen (Australian). Featured snippets are for brand awareness and consideration – embrace them, and you will flourish. Don’t ignore preposition keywords – that is how people research the purpose of a product. Apparently the search results for queries around iPhone are very, very different across countries – and that becomes very obvious (and important) for the latter stages of the purchase process. Onto the factors for ranking as the featured snippet. Then 55% of featured snippets have a ‘people also ask’, as do results with images, carousels and videos – this is the start of predictive search and Google preempting our needs. Loads of countries don’t have featured snippets in their language – and that is an amazing opportunity (unless Google gets really good at translation). Then onto the number of words in different languages and the ensuing ambiguity and the need for context… I push things too far (as usual) and get over-theoretical about Polish, Russian, Hebrew… Finally, Fernando tells us that ranking factors will no longer be a factor in our thinking in the near future. Finally, if you can solve the users’ question or problem quickly, then you will win the game.
Tim Soulo with Jason Barnard at Search Marketing Summit 2019
Tim Soulo talks with Jason Barnard about creating content for the real long tail.
Tim Soulo - I am very curious about his name, given that he is from Ukraine (I think). He cites Arnold Schwarz-a-thingy. The onto more serious matters – starting with a definition of ‘Long tail keyword’ (we mostly get the definition wrong, by the way).
Long tail does not refer to the number of words in a query, and Tim proves it. Interestingly, some one word queries have very small search volume. Which ones? In short ‘if the query is long it doesn’t necessarily have low search volume and vice versa’. Then, 90% of content on the web gets no traffic from Google. We are producing a lot of content for no payback.
Another misconception is that the page ranking #1 in Google for a given keyword gets most organic traffic. Not true. Tim gives a brilliant explanation. I then ask a brilliant question (Tim’s words , not mine :)
This encourages him to give an amazing example of content for ranking, clicks and conversions (the dream !) Tim then states that user signals are super influential on ranking, whatever Google says. Finally, we exchange quotes about simplicity in writing… and Tim wins with the best ever quote from a French philosopher.
Helpful Resources About His Work:
Personal Website
Alina Ghost with Jason Barnard at BrightonSEO April 2019
Alina Ghost talks with Jason Barnard about content creation for voice.
We discuss Alina’s name, Alina Ghost, and how much we both learn from our respective podcasts before getting down to the nitty gritty. Content and strategy for voice search. Voice search saves time and time is our currency. Brilliant. Dan Shure suggests is a fan of providing multiple formats for content so that you have the right format at the right time for users. Text and audio, perhaps video… then I get predictably overexcited by Dan Shure’s name. Speakable content, accessibility (where I do a terrible Simon Cox impersonation), images, then APIs (companies will need to develop them to feed these devices). Lastly, we swerve into push notifications, specifically on voice. Warning – I talk too much in this episode. Poor Alina is very polite about it.
Anton Shulke with Jason Barnard at SEMrush Live Prague 2019
Anton Shulke talks with Jason Barnard about using webinars for marketing, specifically influencer marketing.
I start singing lower than ever before (you can almost hear the hangover in my voice). Anton Shulke then tells me ‘you could do the song better’ (which I could). He also tells me he worked more than he drunk at SEMrushLive. I didn’t. He tells me how he got where he is today. Then onto webinars… first off, ask yourself why you are doing it. Just because you can? Or you have a good reason? Jo Pulitzer suggests not trying to sell anything. Building your audience in three stages : people get used to you, then build that to trust (by giving value), then you to loyalty. That loyalty and trust is then extended to your brand. Brilliant. And always remember that people are investing their time in your webinar. At the end, they need to feel that invested their time wisely. We often forget that conversation has a value… and he agrees that if it doesn’t, my podcast is dead ;) We then get onto 70% of the quality of the answer is in the question. Then back to webinars. Sexy titles and descriptions are vital – often more important than faces. And SEO is not your principal question for the announcement landing page. Make it for people, and reach out to them. Then I get over-analytical about entities, so-occurrence, relatedness, semantic triples… And Anton brings me back to earth very politely. What is his point of view on volume vs quality? We end with the part about influencer marketing – Anton doesn’t know a better tool for influencer marketing. I suggest podcasts. Guess what he replies. Then he quotes President Kennedy at me to make his point. Finally, Anton gives me a lesson in business (which I need). It isn’t rocket science (and yet I didn’t spot the trick). Helpful Resources: We Are SaaS: Mergers & Acquisitions
Sarah Carroll is a lovely companion to my conversation with Gianluca Fiorelli’s International SEO podcast appearance since this looks at international expansion in digital from a business strategy perspective (beyond the website).She starts by wonderfully singing thank you (turns out Sarah is Welsh and therefore can sing like a bird). She admits that talking is her favourite hobby. Onto the business at hand, she tells me that the six steps: Get Aware, Get Ready, Get Started, Get Strategic, Get Building, Get Performing. Businesses try to run before they can walk (Sarah uses the term ‘fools rush in’, but that is a song and thus dangerous territory), and too often skip steps. In SEO we are very much working in the ‘get performing’ stage, but many of our clients have skipped one or more steps and are not truly ready. But when they do faithfully follow the 6 steps, unstoppable international growth ‘simply requires nailing one territory before expanding by replicating to the others.
Bartosz Góralewicz with Jason Barnard at SMX London 2019
We start off discussing SEOcamp Paris, then move onto the heart of the matter. Bartosz is a super Javascript SEO expert, but doesn’t see a long-term future for his skillset. Javascript is too difficult and expensive to process. And Russian Dolls somehow come into it. Google has been struggling with JS for years, but will nail it soon, which is great from a geeky point of view, but bad for Bartosz’s business…. maybe in 2 years, maybe in 5, depending on when Google figure out how to digest the cost of Javascript. Because they haven’t until now, Javascript SEO is a ‘thing’ – Which.com has been deindexed because of Javascript, Netflix have sidestepped JS, Hulu were unfindable for a while (and replaced by Torrent). They all need people like Bartosz. I get a bit keen on internal politics at Google (about which I know very very little). Bartosz helps me out by improvising a short piece of theatre in the role of a Google fellow, which is super fun. In the middle of it, he suggests how as a Google fellow) he would put Bing out of business. He then switches sides in his ongoing piece of theatre, and slips into the role of a Bing fellow… and switches sides again by moving over to Amazon. Then back on topic, and there is light at the end of the tunnel – Javascript sites are starting to rank and that means something is happening and the process towards Google handling JS easily has started. He ends by admitting that he has never written Javascript code – but that is actually a positive thing for his role.
This episode is full of half-remembered quotes, which makes for some fun listening. In between misquoting people (and cartoon cats), we have a lovely discussion about ways of automating SEO tasks. Laziness pays… but Michael Motherwell got into this not because he is lazy, you understand, he just doesn’t like doing unnecessary work :) Specifically keeping store data up-to-date in GMB. A chat about our role as digital marketers in this world. Facts are a marketing tool and SEO is about communicating facts and getting those facts to people in the right way at the right time. Then a bit about email – there wasn’t anything like email before email came along, apparently. Who is the Reverend Spooner? And how do we end up talking about Rowan Atkinson? You don’t know what you don’t know. Even the bit about archiving and storing data is fun. Or maybe you know what you know you do what you do and you can’t use it if you don’t have it. Or something. And lastly, Michael makes me feel better about not using Big Query and Big Data. A lot of fun and informative + interesting (really !).
Anders Hjorth with Jason Barnard at European Search Awards 2019
Anders Hjorth talks with Jason Barnard about DIY marketing and the empowerment age.
We start with a discussion about sunglasses, then quickly move onto InOrbit2019 in Slovenia and some great advice from Ian Anderson Gray and Dennis Wu – create a one minute video. now. Going into people’s houses to do their paperwork in France (sounds creepy to me, but isn’t … and is a ‘thing’, apparently). Administrative Phobia is a thing too, and ZenCafé is going to help people with that problem. Interestingly, InOrbit2019 and ZenCafé is the (strange) combination that pushed Anders into DIY marketing and inspired him to embrace the empowerment age. Anders brilliantly takes DIY Marketing to the next level live on screen (you’ll need to watch the YouTube video). Onto the fear of looking stupid (Anders and I got over that a long time ago :) We get a bit sidetracked with Paul McCartney (and I sing a Beatles song). Anders goes on to sing a Danish love song adapted for LinkedIn (who wouldn’t want to hear THAT ?)Andre Then back on track with a video a day to promote on social media. Anders’ motto – Do It Yourself, I have no clue I will try. Brilliant. I make the worst Bing/Google joke ever. Another great quote from Anders. The more you try yourself, the better you will be at hiring people to do it for you. Anders answers the question “What is perfect?” (wow !). Then he tells me where innovation from. And that rotten food is the way forward in Digital Marketing. Makes sense to me. Go figure ! Finally, your marketing budget can be 150 €. And Money can’t buy you love.
https://www.youtube.com/watch?v=dKFRhnUD1xQ
GAFAM - Google, Amazon, facebook, Apple, Microsoft.
Brad Geddes starts by telling me why Microsoft won’t stop Bing anytime soon even if the they stay on a low market share. He also gives a breakdown of the MAG cloud businesses, and moves onto the voice assistants. Microsoft are a great number 2 player who bide their time and step in when the number 1 makes a mistake. Microsoft were ‘the borg’ and are now a nice, cute puppy. They are the slowly slowly gets the monkey company. Google have messed up on search, apparently with entity based search, specifically in cases where there are multiple entities. Bing are better at entity based search. Brad looks at Google as a verb, and why Google are now OK with it. A quick diversion Facebook being a bigger worry for Google than Amazon. Amazon is not a worldwide competitor, whereas Facebook is. We have a quick chat about the different business models. AWS vs Azure vs Google Cloud. And finish up with ‘What ARE Facebook doing?’. Brad figures out a new business model. Mark Zuckerberg, are you listening?
Jeff Ferguson with Jason Barnard at Search Marketing Summit 2019
Jeff Ferguson talks with Jason Barnard about AI and ML in Google.
Jeff Ferguson gets us started with a nice Elvis impersonation. And we agree he has an admirable business card. On a more serious topic, AI is science fiction, Machine Learning is what we mean. And will we ever allow AI to get to the stage where it can truly emulate a human. In Digital Marketing, ML has allowed us to move to become more marketers that tech. What we are doing in marketing, but just using modern tools. And that means we should be thinking in terms of strategy rather than focussing on tactics. There is no point in trying to hack the algorithm. Understanding, deliverabilty and credibility is a solid approach (I led Jef very not subtly into agreeing with me there). Then onto “ML started in the 50s… why is it blossoming now?”. And with that our job is now to effectively feed the machines with information. We are moving towards a knowledge graph in real time. And things are moving forwards at an accelerating rate. Are we perhaps moving too fast? And as it moves forwards we are now at the stage where we can no longer even look into the algorithms and data since the format is not understandable to us. Then I get overwhelmed with something as simple as Captcha. GAFA use mechanical Turks. R2D2 gets a mention. Jeff tells me that I do indeed have more computing power in my phone than NASA took to the moon.
Ross Tavendale with Jason Barnard at SEMrush LIVE Prague 2019
Ross Tavendale talks to Jason Barnard about branding.
Quick fun discussion about Scottish accents (he says that he sounds like Mrs Doubtfire on Helium). Then onto Brand, Brand, Brand. Ross loves brand :) A great approach to link building / PR is to help make their life easier… and to make YOUR life easier, scrape their articles and use NLP to write the perfect pitch to each journalist – Ross calls this programmatic PR (and it is brilliant). We manage to get onto Justin Bieber who doesn’t have two babies (and Ross makes a brilliant groan-worthy joke). We briefly discuss hacking the social media algorithms – trick is to have a video of my daughter playing with a cat. Onto images and then videos (Ross is enthusiastic) and then trite Cornflake Packet philosophy in Public Relations (Ross is sick in his mouth). Interestingly he was down the Old Kent Road when he started his Bootstrap business. He’s not there any more. Quick plug for the Canonical Chronicle – no idea what is in it, but the name is brilliant.
Simon Cox with Jason Barnard at TakeItOffline Brighton 2019 Simon Cox talks with Jason Barnard about Google bugbears and Gremlins Why should we respect web standards when Google doesn’t even respect those who DO respect them? There are more invalid sites on the web than valid. I suggest 98% with absolutely no supporting evidence. Simon wants a reward system for well-built sites. I suggest that there maybe an indirect ranking benefit. Simon refutes rather deftly. He then moves on to getting inaccessible US results on Google UK. More and more US sites are blocking EU visitors due to GDPR, money-saving and copycatting. The bugbear goes further to include a rant about US-centric results. Next onto the homepage deindexing issue – 6 days to fix a bug is simply too long. Are Google losing control with the AI stuff they are pushing out? Simon suggests that Google’s AI is all string and sticky tape with Homer Simpson in charge. Then onto a gremlin about structured data. Apparently Screaming Frog have a great validation tool (that I didn’t know about)… and he loves their customer support (and Hover’s). Google is a slow, giant corporate beast with internal politics and infighting. Along the way, he sneaks in some French. Helpful Resources: SimonCox.com
Nagu Rangan with Jason Barnard at SMX London 2019
Nagu Rangan talks with Jason Barnard about how Bing ranking works.
First question. Very obvious “What are the ranking factors”. He tells me that ranking factors are just a means to an end. Then Nagu tells me that relevancy is Bing’s North Star. There is no point in distinguishing between ranking factors and ranking signals. I ask what the ranking factors are (again) and Nagu politely that he gets leery when answering on the details. Tells me that obsessing on individual ranking factors is a futile excercise since the factors and their weightings are constantly changing. He guides me to the three considerations that a search engine to optimise user satisfaction. Relevancy, Quality and Context. We move onto what is the optimal keyword density. understanding without Deep Learning and Neural Networks (that Bing has been using since 2006). I manage to bully Nagu into agreeing that that everything we do as SEOs should serve Understanding, Deliverability and Credibility. I tell Nagu my theory about how the topic layer might work and he tells me my theory is a great product idea. So I suppose that means my theory is wrong and isn’t going to happen anytime soon :( Then a chat about the weather which sounds boring but isn’t. Does Bing have the same bidding system as Google for rich elements. No clear answer there but Nagu hints that it is a similar system. Bing is getting jiggy with real time information so freshness and recency is really important to Bing and is a driver of rich elements too. Theresa May gets a mention – because when she was 5, “Bing wasn’t a Thing”.
Stewart Rogers with Jason Barnard at SEMrush Live Prague 2019
Stewart Rogers talks with Jason Barnard about image search versus voice search.
Stewart starts by stealing my job as host. He quickly gets back on track as the guest. And proceeds to look at why we should be taking image search more seriously. Where and when voice is not appropriate. That voice search will lose out to image search. Clue: images are good for public use, voice for private. I shamefully get Lukasz’s name wrong by calling him Kaspar. Use Google lens to translate a menu or to find out what cocktail your neighbour is drinking or a live band we should go and see. Marketers should be flooding the web with images. This is all very convincing, especially as Gary Illyes says that image search is his new favourite thing. Then look at what Pinterest, Facebook and Microsoft are doing. He goes on to talk about the ‘generation timeframe’ for new technology’ and the fact that image search have a big head start on voice search. WeChat gets a special mention. And Squirrels. And my Grandma. And Fridges. Cellphones are the driver in image search and image as part of the user experience – we have been using them to take photos for 15 years and there will soon be 4 billion cell phones in use… all taking photos and pushing them onto the web. Images are here and now, voice is tomorrow. The ending song is a stunning fail.
Razvan Gavrilas with Jason Barnard at TakeItOffline Brighton 2019
Razvan Gavrilas talks with Jason Barnard about user intent and brand mentions.
I start badly by getting his name totally wrong. But Razvan is kind and (I think) he forgives me once I call him a genius. Razvan then kindly goes through the three types of keyword – know, go, do / informational, navigational, transactional… and helps me make better sense of them, how to include them more intelligently in your content – in short what to do, what not to do and how to best exploit the three types. He also agrees with Kate Toon – getting rid of churners is a good plan. Razvan makes the same point as Andrea Volpini – that when using machines to do SEO, the human remains essential and that there is a dance between humans and machines. We then move onto measuring brand and product mentions, including sentiment, and using context to disambiguate.
Barry Schwartz with Jason Barnard at SMX London 2019
Barry Schwartz talks with Jason Barnard about Google and Evergreen Googlebot.
An episode that is fresh news – ironically about evergreen Googlebot :) Its implications for crawling, Javascript rendering. A bit of a chat about what the User Agent is likely to be. Martin Splitt gets a mention for his mythbusting videos. Then onto Google Discover and content / ads on their homepage taking Google away from ‘the do-no-evil Google way’. And a bit of a chat about the ‘disappearing spam team’. Barry beautifully catches me out with my own comment about being careful not to generalising from a specific example. We end with Larry Page setting himself up for a fall back in 1999. Recorded at SMX London 21 May 2019.
Dawn Anderson with Jason Barnard at BrightonSEO April 2019
Dawn Anderson talks with Jason Barnard about context clouds, co-occurrence, relatedness and BERT.
She starts with the quote ‘You shall know a word by the company it keeps’, which is really cool. She uses seashore as an example, which is perfect because we are sitting on the beach in Brighton with the seagulls in the background (but that isn’t the reason she chooses the example, surprisingly). Dawn is a super interested in academic papers and their importance to industry, so we end up talking a great deal about that… I assume that academic papers come from university, and Dawn gently corrects me and gives several really interesting examples of academics in industry at Google, Spotify, Yahoo… Conclusion is that industry would not be funding these studies if there were no commercial potential. Her (convincing) argument is PhDs are often the precursors of commercial implementation and patents, so she has the jump on pretty much all of us. Finally, NLP and BERT – whereas NLP will look left, then right of a word, whereas BERT looks both ways at the same time and thus vastly widens the context window. And that is going to revolutionise machine understanding of context clouds, co-occurence, relatedness (and probably RankBrain). She then goes on the theorise of what is coming next, which is wildly mind-blowing (and VERY hard to keep up with her). Listening back now to the conversation, I can picture multiple jaw drops. The future is about machines understanding language more and more within the idea of entities, knowledge graphs and… context.
Eugene Levin with Jason Barnard at SEMrush live Prague 2019
Eugene Levin talks with Jason Barnard about Amazon as a (rather good) marketing channel.
Really great conversation about how often we underestimate Amazon as a marketing / advertising channel. Amazons business model is diverse and better balanced than Facebook and Google. Amazon are sales focussed which makes it a big opportunity for sales and there is still time to jump on the train. In that he and Dan Saunders appear to agree. Eugene gives me tips on buying razors, then segues neatly into fake reviews on Amazon and Google. SEMrush are now offering Amazon tools alongside their more ‘traditional’ SEO tools. I try to convince him that selling SaaS products through Amazon could be an option. It could, but isn’t (yet!). Amazon is likely to displace Google for product searches. Aven relationships with Target et al won’t save Google there because Amazon is a crowd-driven marketplace (brilliant strategy, apparently :)
Greg Gifford with Jason Barnard at Search Marketing Summit 2019
Greg has a lot of tattoos. And a great beard. And a cup of tea. And he tells me that the weight of Google My Business and proximity have increased immensely. We discuss the differences in that proximity weighting for car dealerships and coffee shops. As local search becomes more and more no-click, GMB has become your digital showroom – replacing your website. GMB reviews are the be-all-and-end all in local search. I ask a rather naive question about brand searches. Greg puts me straight (despite not watching much TV). GMB is a great feed for the Knowledge Graph about ‘who you are and what you do’. Then onto department listings, which I thought were 100% great, but Greg has a couple of less enthusiastic things to say about. Further, local search is getting increasingly complex to deal with, and mom and pop stores are likely to get left behind, especially as much of this new stuff is Google prepping for voice search. Onto local business Q&A and the low down on Posts. Beyond zero click search we are moving towards zero search search
Felipe Bazon with Jason Barnard at BrightonSEO April 2019
Felipe Bazon talks with Jason Barnard about the low down on international SEO.
Felipe came out of the sewers to do SEO. We then get off to a bad start by disagreeing about the role of answers in SEO. But then he convinces me he has a great point of view. For a converting strategy, you will need to create different content for different countries and different cultures. We swap stories about the specifics of Spanish and French countries. Felipe tells me that ‘basic is advanced’ and I tell him that ‘getting to simple is a complex process’. Mention of French SEO Olivier Andrieux who runs a site dedicated to investigating featured snippets and analyse what Google can and cannot digest. Felipe takes that into a more strategic sphere with the idea of building brand using featured snippets (with a boxing example). Then takes a swerve over to SEO as a marketing discipline rather than a tech one. We should be talking to the CMO, not the CTO. Brand searches are key. Drive those, and you both drive a better SEO strategy, AND convince the CMO that you are performing. Then we get enthusiastic about getting the SEO and PPC teams together. And I wangle my way to a conference in Brazil, despite the fact that I forgot they speak Portuguese.
Chris Liversidge with Jason Barnard at TakeItOffline Brighton 2019
Chris Liversidge talks with Jason Barnard about the 14K trick–ultra optimising for mobile-first.
Chris explains about the size of the first chunk of data on 3G and that leads Chris and I invent and perfect what we call ‘the mobile gold standard for speed – 14K trick’, and it takes us less than 20 minutes :) Like it was back in the 90s. And that is an advantage for me and Chris over the youngsters who were probably playing on my website back then. Like Bill Slawski is the patent reader, Gennaro Cuofano is the ‘financial statements reader’, Chris Liversidge is the ‘Google documentation reader’. In terms of speed, AMP is something you do when you give up. AMP is a crutch – the gold standard is PWA with the 14K trick. The Big Daddy update and the Mobile First update are good examples of Google giving sites a fair warning to give them time to adapt. But they often don’t. I ask why we can’t have Flash back? Chris is cruel to be kind and tells me we can’t.
Amy Annetts with Jason Barnard at Copycon 2019
Amy Annetts talks with Jason Barnard about on and offline marketing combined.
Amy comes from the offline marketing world – having started back in advertising in the 90s, we have a great conversation about how relevant traditional marketing is to SEO/AEO. We get interrupted by the (very tuneful) Federation Bells in Birrarung Marr park, but quickly get back on track (well, Amy does). In the old days it was all very simple. And it still is, when you dig down to the root of what we are trying to do – connect to customers. Many companies looking to market online today are quickly overwhelmed, but they need not be. Amy gives great insights into how to gently and effectively bring offline businesses online. Back to basics, get excited about traditional marketing and put the heart back into marketing. Brilliant!
Lily Ray with Jason Barnard at BrightonSEO April 2019
Lily Ray talks with Jason Barnard about E-A-T, the how, they why and the what to do!
John Bonham, Keith Moon … Lily Ray. Rock drummer icons all :) Lily sets herself apart because a) she is alive and b) she knows boatloads about E-A-T. We discuss August and March updates. I suggest that Google has a slap-and-reward system. Lily politely ignores that, and gives some very encouraging information about E-A-T. Much of it is an easy fix. She then identifies what the constituent parts of building E-A-T really are. I ask for a lot of free advice. And Lily very kindly gives it to me – she is super practical and smart. We now need to be obsessed by Brand SERPs. And even gossip sites can be useful, as can comic sites… as long as they provide useful information. Pure buzz has no long term value. Trust rank is (perhaps) a thing? Then Lily finishes with a wonderful summary of the fundamental point of an SEO’s job.
Robert Gerrish with Jason Barnard at Copycon 2019
Robert Gerrish talks to Jason Barnard about imposter syndrome.
At CopyCon, Robert gave an amazing talk based on the book by Dr Valery Young “the secret thoughts of successful women, why capable people suffer from imposter syndrome and how to thrive in spite of it”. Over 70% of people struggle from imposter syndrome at some point in their working life. And, of course this happens to men and women in any industry. The five types of people who suffer from imposter syndrome (according to Valery Young): perfectionist, superwoman, natural genius, soloist, expert. This is a phenomenally interesting conversation about something that isn’t directly digital marketing but is well worth the listen.
Nils de Moor with Jason Barnard at BrightonSEO April 2019
Nils de Moor talks with Jason Barnard about SEO on the edge.
Why not use Content Delivery Networks to manage some of our tech SEO? And not just the simple static stuff. CDN nodes allow us to intercept the request and adapt the content on the Edge without even going back to the original host. Several use cases: speed, overcoming restrictions of your host platform, A/B testing. Most importantly, it frees the SEO practitioner from some of the shackles that the tech imposes, which is brill. But not without its dangers… it is easy for an SEO changing content on the Edge to mess up big time, so demarcation and chain of commands are vital. And for anyone who knows ‘the Google Tag Manager’ trick of changing HTML on the fly, please note that this is more reliable, better performing, faster, has more use cases… And it gets better and better as the conversation progresses. Getting access logs from the host ever been difficult? You can get them at the CDN level. The Edge can become a powerful, simple and fast routing system. Nils gives us a glimpse of how. By the end of the conversation, Edge SEO has become my new favourite thing.
Andrea Volpini with Jason Barnard at TakeItOffline Brighton 2019
Andrea Volpini talks with Jason Barnard about the semantic web from 2000 to 2019, and beyond.
This conversation packs in a phenomenal amount of fascinating information about linked data, knowledge graphs, AI, machines… Andrea started working on semantic web technologies back in 2000 – so Andrea has been expecting the web to transition from being page based to being entity based for 20 years (see also Bill Slawski and Sergey Brin). All three have waited patiently for a long time and were starting to get impatient :) I then get unreasonably excited at the mention of Tim Berners Lee and his web of meanings. I find out that AI is hungry for data (as opposed to angry with data, as I had understood after a few beers the previous evening). Building a knowledge graph is a way to transfer the knowledge you have in a specific domain to the world, and in that sense it is much like a webpage. Andrea foolishly mentions the move from Mobile-first to Data first… so I push him to look into the future, and he brilliantly comes up with a lovely concept of Solidarity first and ‘the web of solidarity’, which sounds really cool to me. We finish off with a chat about DBpedia Bus, Norvig, Chomsky … and the possibility of telepathy further down the line! Semantic Web
Milosz Krasinski with Jason Barnard at Digital Olympus 2019
Milosz Krasinski talks with Jason Barnard about building links and the unexpected tricks in order to do so.
Milosz and I debate the merits of different social media platforms, then how that plays into linkbuilding. Find the right people, the right angle, the right introductions… then adapt your personality to the type of person you are interacting with. There are only three types: salesman (Milosz), maeven (Omi Sido), connector (Anton). Navah Hopkins mentioned dividing people into 3 groups: geeks, nerds and a dork. I overstep the reasonable and suggest that three is the magic number … But then Milosz tells me 7 is the magic number. Or maybe 4. But then again, it might be 3. Turns out which of those 3 (doesn’t that just prove my point ;) is the magic number, it depends the context! As the conversation goes on, Milosz gives me half a dozen stunning tips and tricks for outreach for links – starting with the obvious – authority, sentiment analysis, social… and then a few (increasingly) sneaky ones (that elicit a rather Dastardly and Muttly laugh from me). And ends with a rather nice analysis of indirect linking.
Lukasz Zelezny with Jason Barnard at Digital Olympus 2019
Lukasz Zelezny talks with Jason Barnard about the tactics for organic traffic growth.
Lukasz is a drum and bass DJ… so we discuss how many digital marketers were once musicians / in the arts. I discover that Lukasz loves stories and adores metaphors – through which he shares super tips for imporving your SEO and increasing organic traffic (reasonably) easily. Lukasz finds a lovely balance between digging dep, and doing simple things that bring quick results that keep your clients happy. The Snapshot method. Gap Analysis. Lukasz shares his favourite WordPress plugins. I share Wordlift with him and he goes off to investigate. We both get excited about reducing flowery content – be honest, direct, straight to the answer. And we end with a big fat smiley agree-fest !
https://www.youtube.com/watch?v=pj91l-uqwH4
Lukasz runs an SEO agency in London. Find out more here
Joshua Hardwick with Jason Barnard at Digital Olympus 2019
Joshua Hardwick talks with Jason Barnard about link building and outreach.
Starts by gamely answering a question about Javascript. Then suggests how we can get guest blogging opportunities (starting in Bali, of all places!). Network a lot (in real life, not just online), be honest, be frank, be yourself… then once you get the guestblogging flywheel going, you’ll be all set. But, despite networking in person and trying too hard to be way too charming, I completely fail to get a link from Joshua… there is a lesson there somewhere (if only I can find it). Are mentions worth chasing without links? Not if you want to rank for anything worthwhile, it seems. Hrefs did a study last year – almost a billion pages – and found a straight correlation between links and ranking. Joshua hopes to rerun the study to see if that correlation is less strong a year on. I end with a very stupid question : what is your favourite topic for blog posting.
Hannah Thorpe with Jason Barnard at Digital Olympus 2019
Hannah Thorpe talks with Jason Barnard about SEO without traffic: the world of voice search, knowledge graph and brand.
Google is a discovery engine that is increasingly pushing out answers. It has 20 years of historical query data to use to be able to predict what we will ask for before we ask. Hannah kindly tells me my horizontal vs vertical theory is a really cool idea. Then expands to a dual algorithm theory and backs it up with lots of solid arguments, including PACRR (a rather boring acronym that is actually REALLY interesting). Stop thinking about algorithms since machine learning means the algorithmic path changes at every execution, and there is therefore no specific set of tasks to do since the path is never predictable. She then explains what authority and relevancy are, and how brands can approach a search / discovery world where they are key. Entity as a ranking factor and how to make the most of that insight (clue: much more than SEO). WELL worth listening to. Mind blowing.
Steven van Vessum with Jason Barnard at Digital Olympus 2019
Steven van Vessum talks with Jason Barnard about learning from mistakes.
Brno is the Eindhoven of the Netherlands… or perhaps Steven is getting mixed up… the Czech Republic. Steven’s personal site doesn’t have any pictures of unicorns but Steven still manages to give it a positive spin. Teaching SEO comes down to providing the basic pieces and then sending the pupil off into the world to master SEO by: doing, trying, making mistakes and learning from them. Steven’s advice: Be a critical thinker and you’ll pick up the pieces of the SEO puzzle along the way, and each individual should put those pieces together in the way that suits them and thus build their own unique “SEO puzzle” in their minds. BUT, after that great start, Steven gets carried away: SEO is like pancakes and SEOs are like children… And some well-known SEOs talk rubbish (no names are mentioned, though – with no editing required :)
Gianluca Fiorelli with Jason Barnard at Digital Olympus 2019
Gianluca Fiorelli talks with Jason Barnard about international digital marketing.
Gianluca gives me my first sing back. Building an international digital marketing strategy starts with understanding your own business. We are not so much doing digital marketing, more marketing in a digital world. Prioritise your territories, then expand your international step by step (territory by territory). Think multi-country, multi-lingual and multi-cultural. Different cultures will often need different content, not just translations. Think about which tourist destinations are popular in Italy vs Spain vs UK, and therefore those that will give the best traction – different for each. Think localisation of a global brand or product, not simply globalisation. It is phenomenally important to take into consideration applicable laws and regulations – Schengen is a great example of this. We get overexcited about href lang in Spanish countries, French countries and Switzerland, and I end up deciding to take my automobile to Paris for some reason. Helpful Resources About Making it Internationally
How to optimize Your Ecommerce for Google Images and Visual SearchSearch Intent and SEO. A Practical Guide
Jason Barnard at Digital Olympus 2019
Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest
Google’s food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google’s food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn’t fly for very long). When you rebuild your site, start with thinking about structured data, since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn’t ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don’t have much to say for myself. Conclusion is “Help the Google Beast / Pet” and it will help you.
Track Your Brand Log in
Jason Barnard SEO is AEO. Welcome to the show. Jason Barnard.
Alexandra Tachalova Okay, so today I have a pleasure to interview Jason Barnard. And so, I'm very excited about that, and I'll try my best. We're going to talk today about The Google Cookbook - Making Content Easy to Digest, which is actually a very big problem because it's very popular to have all those long-form content, but it's really hard to ... Just to read them. And so, I guess that's a very hot topic nowadays.
Jason Barnard Yep, it's a very big topic too, and I'm going to talk about it tomorrow, so I've prepared it all, finished the slide deck this morning, and I'm ready to rock with this one.
What do you mean by digest?
Jason Barnard I like the idea that Google is having trouble, not only collecting its food, which is information, but also swallowing it, and then digesting it, so that it becomes energy for Google. Isn't that a lovely, lovely idea?
Alexandra Tachalova Yeah, very, very, very good kind of comparison. Really.
Jason Barnard I just made it up. I hadn't thought about that one, which is really stupid of me. Because I wrote the questions. Yeah, so it needs to identify, collect, swallow, and digest all this information to become energy, to be able to give the answers to the users. And that's a phenomenally big problem for Google.
Alexandra Tachalova Okay, so it's just more about understanding what's going on, on particular pages and giving the right results to people. Based on this data.
Jason Barnard Yeah.
Alexandra Tachalova Okay. So, you talk about four main focal points. Let's go through them one by one. Starting with structure data schema, which is very popular right now- tell me how it relates to digesting by Google.
Jason Barnard Well, the structure data, as we all know, just confirms what's already on the page, so Google would've swallowed rather the information on the page, even though it wasn't structured. But it won't be fully confident it has understood it. So, you put the schema markup, and then it becomes incredibly confident and that's what I would call digesting
Alexandra Tachalova So, ingredients really. So, "this is cucumber and it was organic".
Jason Barnard Yeah. Exactly. So yeah, you can give it all the information ... Break your food down into an ingredients. I don't know how far this is going to fly as an idea, but we can keep trying. But you break it down. It's name value pairs, so it really knows what you're talking about. And one thing I see is the people go, "Okay, great. I'll use it." And what they don't realize and probably what they don't do, is use it all over the place. You have somebody like Martha van Berkel who says, "Use it on every page." Bill Slawski will tell you the same thing. Aaron Bradley will tell you the same thing, and they're all right.
Viktoria Mamatova with Jason Barnard at Digital Olympus 2019
Viktoria Mamatova talks with Jason Barnard about making your Twitter truly social.
Learn how to make the most of your Twitter presence. Animated GIFs are old hat that has got a new shine (and they are a lot of fun). Viktoria is capable of sustaining entire conversations with just a series of animated GIFs. Tweeting is like throwing rocks into the sea and expecting to build a mountain. If you want some quick-n-easy visibility, get on some Twitter lists. Spend more time than is healthy in Twitter Chats – apparently, that time is an investment, and not a waste of time (oops for me !). Fundamentally: stay true to yourself, be enthusiastic and stay relevant … and everything will work out fine.
Navah Hopkins with Jason Barnard at Digital Olympus 2019
Navah Hopkins talks with Jason Barnard about chasing quality and quality score.
Google Ads – the mistakes not to make. Most of which I made. Quality score is a health indicator and not a KPI. Bid-to-budget ratios, The importance of isolating branded campaigns. Be the best in industry. Big brands are rubbish – they send dumb money at the problem – and there is your opportunity. Navah also sets me straight on Dynamic Search Ads (which I now realise I got over-enthusiastic about). And NEVER let a Border Collie take control of your DSA campaigns cos you will lose money (most border collies ain’t so smart). I get over-enthusiastic about DSA, confused about pipes, and yet (somehow) I strike gold. Lastly, Navah tells us about the three A’s… Automation, audiences and attribution – the key to the future. Then, to cap it all, I get Navah’s name wrong !
Alexandra Tachalova with Jason Barnard at Digital Olympus 2019
Alexandra Tachalova talks with Jason Barnard about how to not let bad promotion kill your content.
Write less, promote more… build organic traffic, get links, avoid the spike of hope. I learned how i can MUCH better promoting the #SEOisAEO podcast, which is rather cool :p) Outreach is the future (and Alex offers some advice about tools to use). Linkbuilding is and will remain fundamental, but too often overlooked. Watch out Neil Patel, Alex is coming up fast on your shoulder! In terms of content, think about ongoing content – a guide with chapters, for example. Or a podcast ! Also a bit of cheeky back scratching goes on and I beg for a link from Digital Olympus. I stop the conversation the moment Alex agrees with my analysis of the situation…
Judith Lewis with Jason Barnard at SEOcamp Paris 2019
Judith Lewis talks with Jason Barnard about creating a killer digital strategy.
Judith condenses 10 years of experience in agencies into 20 minutes. Reach, Act, Convert, Engage – touching our customers before, during and after (purchase). The customer is always right, except when they are wrong… and that gives us as an opportunity to helpfully upsell more of our services and make money. Be inspired by others, then do it better! Concrete goals, broad aspirations and KPIs. I look behind the curtain at the Wizard of Oz. Do tech first, then content, then linkbuilding last. Judith gets enthusiastic about Amazon, and tells me that we are not selling traffic, selling visibility. Bob’s Polo Shirt Emporium gets a special mention and Judith analyses their performance in search. So if you are listening, Bob, just listen to the end to get some free advice.
Cindy Krum with Jason Barnard at SEOcamp Paris 2019
Cindy Krum talks with Jason Barnard about what fraggles means for mobile-first indexing.
I learn what Cindy is bitter about, but fail to get her to reveal her age. She also says that mobile indexing meant Google moved from indexing URLs to indexing Fraggles (chunks). And I agree! Being expert in ASO gives you a big advantage in optimising for Fraggles. Lovely discussion about being an old SEO expert as an advantage (luckily for me), the indexing API, Cindy says quite a few words in French, and introduces a new theory about AMP that means there are reasons other than speed to develop AMP version of your site. I call Cindy a genius :) Then she has a bit of a quite delightful rant about Google. Oh, and if you are publisher, Google is trying to put you out of business. Last of all… new version of the outro song – so you HAVE to listen all the way through :)
Gennaro Cuofano with Jason Barnard at SEOcamp Paris 2019
Gennaro Cuofano talks with Jason Barnard about Google's business model.
Understanding how Google makes money, and how its business model is changing will help you do better SEO and build a better strategy for the future. Gennaro reads financial statements and figures that out for us (similar to what Bill Slawski does with patents)… 70% of its revenues come from ads on SERPs – but what makes up the other 30%? Gennaro shares that info with me, then tells me about the Google cemetery, and tells me not to have empathy for tech giants – I should just take advantage of them! And lastly, the 100 billion dollar question – how is Google’s business model going to evolve in the coming years?
Deepak Shukla with Jason Barnard at Digital Olympus 2019
Deepak Shukla talks with Jason Barnard about building your personal brand.
Don’t feel guilty or ashamed about building your personal brand. It is important for both you and your company, and will serve you well in everything you do in future. Top tips
Don’t rent your “digital brand house”Get yourself an Adina
You’ll have to listen to the episode to know what those two tips even mean… but they are gold-dust.
Brilliant stuff from Deepak (and Adina from PearlLemon by proxy).
https://www.youtube.com/watch?v=fCZcDRSEw18
Craig Campbell with Jason Barnard at SEOcamp Paris 2019
Craig Campbell talks with Jason Barnard about smart social media strategies.
Craig has a baby boy with the same accent as his. Craig gets me excited about Facebook (quite an achievement), we agree we should avoid Instagram… and then tells me about the right automation tools to use and the pitfalls to avoid. Basically, he gives me my Social Media strategy for 2019 and tells me what I should be doing in 2020 :) And, apparently he and I connected thanks to a bot. Sounds weird now I write it.
Laurence O'Toole with Jason Barnard at SEOcamp Paris 2019
Laurence O'Toole talks with Jason Barnard about topic clusters.
Lemons, solar panels, prams, garden accessories… the topics Laurence likes to talk about are quite varied. According to him, Google is getting increasingly good at identifying authority within specific topics to a very granular degree. Big data is allowing Authoritas to get an inside view. Very enjoyably brilliant from Laurence. Hats off, sir !
Helpful Resources About Topic Clusters
Stop Talking about Keyword Intent and Focus on What We Can Implement – Advanced SEO Automation TechniquesGoogle Question Hub – Is it Useful for SEO?
Bill Slawski with Jason Barnard at SEOcamp Paris 2019
Bill Slawski talks with Jason Barnard about patents and entities in search since 1999.
Patents are really easy (or so says Bill Slawski): they identify a problem, they tell you about the prior art used to solve the problem, tell you why that’s insufficient, then they provide a solution. We also talk about patent writing styles and the Ernest Hemingway of patents. We look at Google Maps as a knowledge graph and traffic cop. Onto why many of the best employees moved from Microsoft and Yahoo to Google (the reason is not what I thought). Remembering dates, names and patents is like doing a jigsaw puzzle.
Along the way, we work back through the history of entities in search, starting 2019 and right back as far as 1998 (Sergueï Brin).
This interview / conversation was recorded at 7 am in a bakers shop in Saint Denis near Paris and has an amazing backing track of coffee, bread and the locals chatting in Arabic and watching TV (don’t worry, it doesn’t ruin the listening experience, it a truly makes it better :)
Jason Barnard SEO is AEO! Welcome to the show, Bill Slawski.
Bill Slawski Thank you Jason.
Jason Barnard Right. Lovely to meet you. For the listeners, please excuse us, there's quite a lot of noise behind, some people talking Arabic. We're at a boulangerie, a bakery in the middle of Saint Denis in France. It's seven o'clock in the morning after SEO camp. This is absolutely brilliant because the coffee machine keeps going off. People keep coming in to chat to the guy. That's just setting the scene cause we're having a good laugh here. Yeah, Bill?
Bill Slawski It's a good atmosphere. I love going to breakfast in the morning at bakeries.
Jason Barnard And this is a bit of a different bakery than you get in San Diego, yeah?
Bill Slawski It's not too much different.
Jason Barnard Oh! Right, okay.
Bill Slawski There were a few like this, yeah.
Jason Barnard Brilliant stuff! So you don't feel too, kind of, away from home, you're feeling very much at home.
Bill Slawski And this reminds me more of what I used to go to when I lived in Virginia.
Jason Barnard Okay.
Bill Slawski It is the Red Truck Bakery. The owner, the baker owned a red truck and used to cater events. He'd drive up in a red truck and hand out bread and pastries.
Jason Barnard Yeah, so that Red Truck Bakery, he thought long and hard about the name of his bakery.
Bill Slawski Yeah, he had a red truck and parked down from events
Jason Barnard I was stuck in Lawrence yesterday and he was looking for examples for something and there was a lemon tree right next to him. So, all the examples were lemons. It was brilliant, but we all have tendencies to do that. We look around, and my idea is the name of the street or swimming pool.
Bill Slawski When I started my website, SEO by the Sea, I was standing in the second floor window in an office in Havre de Grace, Maryland watching sails bouncing up and down on the Chesapeake Bay.
Jason Barnard Brilliant.
Jason Barnard Okay, and so SEO by the Sea is your blog. And your company is Go Fish Digital, so that's all terribly sea oriented.
Bill Slawski It's not my company, it's a company with a couple friends who I met at a meet up ten years ago or so. I was speaking on named entities in 2007.
Jason Barnard That sounds terribly probable, yeah.
Bill Slawski Yeah.
Jason Barnard And when, sorry?
Bill Slawski 2007.
Jason Barnard Okay, so ten years before I even knew what they were. Brilliant stuff. Let's get on to something a bit more professional.
Bill Slawski Okay.
Jason Barnard You look at the patents, we all know that, Bill Slawski, the patents guy. I'm very thankful to you as I said earlier on, that you read them so that I don't have to. I assumed it was just because you're a lawyer and that's kind of the connection, but in fact it's not, is it? Can you tell me?
Bill Slawski
Fili Wiese with Jason Barnard at YoastCon 2019
Fili Wiese talks with Jason Barnard about pagespeed, sitespeed, lighthouse and HTTP/2.
Sitespeed is all about user experience. With some incredible Lighthouse insights, tips and tricks, Fili Wiese makes me go all starry-eyed about Lighthouse (pagespeed 3.0). He follows that up with a few super lessons in HTTP/2, and tells me that speed as a ranking factor is an illusion. Also, by the way, Google wants to be a librarian and Fili owes me TWO Lego men :) Helpful Resources About Google Penalties
Website Migration with BingYour Questions Answered About Google Penalties and Their Impact On Websites
Arnout Hellemans with Jason Barnard at YoastCon 2019
Arnout Hellemans talks with Jason Barnard about trust-building without links.
A lovely conversation where we cover mentions, links, linkless links, the knowledge graph, brand SERPs and reputation. Sounds like a bit of a mix, but in fact it all makes a lot of sense. Thanks, Arnout !
Kate Toon with Jason Barnard at YoastCon 2019
Kate Toon talks with Jason Barnard about conversational and conversion copy.
Batman and Robin, unique selling points, understanding the audience, emotional issues, matching problems to solutions… Kate makes an incredibly good job of clarifying all this Stunningly brilliant !
James Brockbank with Jason Barnard at YoastCon 2019
James Brockbank talks with Jason Barnard about the challenges of digital PR campaigns.
Links are like nuclear waste.Links have less value than before penguin.PBNs no longer work.Mentions have no value.Relevant links are gold
Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links.
Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !
Regine le Roux with Jason Barnard at YoastCon 2019
Regine le Roux talks with Jason Barnard about measuring reputation.
Régine gives us a great view of how to measure brand (or personal brand) reputation over time. She then enthusiastically encourages us NOT to stick our head in the sand and face up to the realities of our reputation. then goes further and suggest that we share our reputation score (?!) and maintain an ongoing brand reputation strategy that accounts for all the important stakeholders (and not just the clients). Lastly, she insists that we manage our reputation proactively so that we are safe when the paw paw hits the fan :)
Kristopher Jones with Jason Barnard at YoastCon 2019
Kristopher Jones talks to Jason Barnard about image search.
Pinterest, Facebook, Microsoft, Google, Instagram… Visual search is going to be massive, no doubt about that. But who are the players, how do they play, and what is the best action plan to take advantage of this amazing opportunity? Pinterest, Facebook, Microsoft, Google, Instagram… Kris sees a semi-browserless world with voice and visual search dominating. But that isn’t the end of SEO. But it does change where SEO is going. We go off-topic a few times, but it is all 100% interesting.
Jono Alderson with Jason Barnard at YoastCon 2019
Jono Alderson talks with Jason Barnard about SEO and AEO in a world without websites.
With the SERP increasingly offering solutions to queries, we are facing world where websites are increasingly less important (as it were). Jono Alderson talks extensively about on-SERP SEO, a great continuation of Rand Fishkin’s approach in this episode – communicating across channels, all along the user journey.
SEO is the puppeteering of all the channels.Jono Alderson
Not a volume game any more, it’s a right-fit and quality game.Jono Alderson
Market to everybody and bring them gracefully down the funnelJono Alderson
Plus we talk about WordPress, Jono tells me the interview was a Treat (great phrase !)… and right at the end, we discover that SEOisAEO rhymes with Jono !
Jason:SEO is AEO, welcome to the show, Jono: Anderson.Jono:Wow. Amazing, amazing.Jason:It's losing some of its shine.Jono:No, no, it was great.Jason:Lovely to meet you, Jono:. Thank you for being here.Jono:Yeah, thanks.Jason:Bit about you, you're a futurologist.Jono:An amateur one I think, but I don't know if you can be a professional one, so-Jason:I don't even know what one is.Jono:I think I have a lot of opinions about what might happen next, and needed a way of describing that, and it was a handy word.Jason:Oh, it's not a thing then?Jono:Oh, it is. It has connotations of pretentiousness. I know there are in large organizations...Jason:I didn't say that :)Jono:No, but everyone else will. I spent a lot of time in agencies and SEO trying to build strategies for clients, and a lot of that depended on understanding where everything was going and what the world might look like in five years from now, if you're building a big strategy, committing a lot of resources. So I had to build an understanding and some estimated guesses on whether we'd have flying cars and what Amazon were up to and all these things, and yeah, that turned into futurology, so that's quite fun.Jason:Brilliant. You basically say, "Where will we be in 2024," if it's five years?Jono:Yeah, or maybe even a bit further, but obviously it gets harder the further out you go.Jason:Last night, I saw we were gonna be with Global Corporation.Jono:Yeah, the evil overlords.Jason:That was brilliant by the way, last night. A great piece of acting.Jono:Yeah, well maybe, maybe. I spoke to the guys from Google afterwards and they were like, "This feels like a really accurate description," of where they are and how everything works, so it might not have been theater at all.Jason:Oh, right. Oh no. Everybody can be very afraid.Jono:Yeah, always.Jason:You said ... "what the Walking Dead taught me about the future of consumer loyalty"... what the ... is that?Jono:Oh God, that was a while ago. That was really fun. That was the precursor to a whole bunch of stuff I've been thinking about around where digital marketing goes, and the core of the premise was that we are as consumers saturated with choice. Everything is becoming commodified. Products get cheaper to manufacture, they get cheaper to distribute. It's cheaper to enter most markets. Increasingly everything is service-orientated, and consumer choice becomes the differentiator. In a world where I'm empowered to do my own research and make decisions on what I want, then what makes the difference is quality, and I can choose which brands I do or don't want to engage with, and the only thing that really sets them apart is the quality of the experience they deliver.Jono:As you start to change what it means to be a brand, to focus on that rather than I'm cheaper, I'm faster, I'm closer, because none of those things make sense to compete on, we need to really reinvent how we think about marketing and consumer research and SEO in particular. It's not about trying to sell things about the bottom of the funnel, it's about trying to build awareness and preference.Jason:Rand was talking about that.Jono:Yeah, yeah,
Rand Fishkin with Jason Barnard at YoastCon 2019
Rand Fishkin talks with Jason Barnard about Digital Marketing Strategy.
Throw your old inbound marketer’s playbook out the window. Social is walled in, Google organic is staying on the SERP, influencers don’t deliver and web advertising trending to zero. Rand Fishkin shares some rather good ideas about how to adapt to this new world. Oh, and watch out for the Green Pants. Rand talks about internet marketing, including social, influencers and no-click SERPs – all dressed up as the Four Horsemen.
What you'll learn
00:01 Introduction to Rand Fishkin01:02 Discussing "Lost and founder by Rand Fishkin"02:03 Empathy is the most important skill for a marketer 02:47 Why should we be self-aware? 04:26 The Four Horseman of web marketing 05:08 Removal of social media reach 06:56 Google as the second horseman 07:30 Is influencer marketing working?08:35 Web advertising ROI is trending to zero09:35 Levels of traffic and what is most appealing10:16 Building a rapport before selling 11:33 Engagement trumps price of an advert on platforms such as Facebook13:06 The 3 marketing flywheels13:50 The smart marketer’s battle plan15:45 Driving traffic and engagement back to your own site
Joost de Valk with Jason Barnard at YoastCon 2019
Joost de Valk talks with Jason Barnard about Google investing in Wordpress.
Why is Google investing in WordPress. For speed? For structure (aka Gutenberg)? For Accelerated Mobile Pages? For PWA? Or just to make the web more Google-shaped? Joost cuts to the chase. Oh, and by the way, “making money is boring” – great stuff, Joost de Valk!
What you'll learn
00:01 Introducing Joost de Valk01:56 The importance of funding diversity03:10 How impactful is Google's investment into WordPress?05:49 Speed : Is WordPress too slow?06:56 Why is the inclusion of AMP not possible?09:58 The benefits of PWA11:14 Embracing Gutenberg with its flaws13:15 The auditing of Plugins15:10 Yoast SEOs development16:14 Is WordPress threatened by Google?
Dan Saunders with Jason Barnard at SearchY Paris 2019
Dan Saunders talks with Jason Barnard about focusing on Amazon in AEO.
Is Amazon the only place to look for the future of ecommerce? They certainly look to have a big advantage. Dan talks us through SEO and SEA on Amazon today and tomorrow. Looks like we might be underestimating this amazing opportunity.
Will Critchlow with Jason Barnard at SearchY Paris 2019
Will Critchlow talks with Jason Barnard about what to do when your SEO and CRO conflict.
Split testing CRO is very common, split testing SEO hardly anyone does it. And even fewer bring the two together. Distilled do! And Will tells us all about why and how… They also mix-n-merge CRO and SEO split testing to help make the best decisions!
Anders Hjorth with Jason Barnard at SearchY Paris 2019
Anders Hjorth talks with Jason Barnard about how to search and shop using ads.
The only economic model for voice search so far is “sell the device”. How are things evolving, and where are Microsoft, Google, Amazon, Facebook and Apple going next?
Read more here https://www.innovell.com/what-does-voice-search-ad-targeting-look-like/
Véronique Duong with Jason Barnard at SearchY Paris 2019
Véronique Duong talks with Jason Barnard about what Baidu do better than Google.
At first sight, Baidu appears to be a Google copy both in terms of the services it offers and its business model. But it is ? Véronique and Jason have a chat about what Baidu does and doesn’t do.
Aleyda Solis with Jason Barnard at SearchY Paris 2019
PWA is an acronym for Progressive Web Applications. They tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems… Plus both Google and Bing have put their weight behind PWA. Aleyda and Jason discuss where this is taking us.