5 Minute Online Marketing Lessons: Recent Episodes
Ali Salman
Welcome to daily 5-minute online marketing lessons for service providers. Are you a Dentist, Lawyer, Accountant, Realtor, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads and sales using online marketing for your service based business. Join us everyday for 5 minutes and take away strategies which you can apply in your business so you can generate more leads. Before we proceed this podcast is sponsored by Rapid Boost Marketing: Marketing Agency for Professional Service Providers.
Mailchimp Alternatives... Mailchimp is great for those who are just getting started, when you start needing something a little more sophisticated, itâs time to start looking for a new tool or simply you don't like their pricing structure here is an alternate for you: https://www.sendinblue.com/ https://www.mailerlite.com/ https://www.mailjet.com/ https://www.wix.com/shoutout/email-marketing https://sendpulse.com/ https://www.hubspot.com/pricing/crm  Bonus: Marketing email copy from 500+ popular brands and 6000+ emails: https://emailcopy.freeshopifytools.com/inbox
Between 2014 and 2018 the average office worker received about 90 emails a day and sent around 40 business emails daily. To take these numbers in context, if your company has 1000 employees the team will send out 40,000 business emails in just one day. Based on a calculation of 250 business days per year, that culminates in an astonishing 10,000,000 emails annually. Turn your emails into targeted ads. Generate leads and drive prospects through your sales funnel with one-to-one branded email. Cross-sell and up-sell to existing customers. Email is a critical part of the sales process. Itâs where customers start to ask the probing questions about your products, and actively look for purchase decision validation. This part of the sales journey falls outside of normal above-the-line, digital marketing, and CRM channels; and it really is where you need to have your very best sales processes representing your business. Tools to help you with email signature marketing: Â https://www.rocketseed.com/ https://www.wisestamp.com/ https://mysignature.io/ https://si.gnatu.re/ https://newoldstamp.com/ https://htmlsig.com/
How to manage your Instagram from Desktop or Laptop for free? Use mobile version Instagram directly in your Chrome browser. You can upload and download photos and videos from instagram. This app allows you to access to the Instagram⢠mobile website like you can do on your smartphone ð±. You can upload photos from your computer ð¥ï¸ to Instagram⢠Access to Instagram⢠ð· just like you where in your smartphone ð± Upload pictures from your computer to Instagram and watch your friends Instagram Stories. No more need to use your smartphone to see/comment ð¬ your friends pictures or post some photos. https://chrome.google.com/webstore/detail/desktop-for-instagram/fdfgmkcegdjlpmgjlfkphamedoanpiek
Find emails from Facebook Groups. Group leads helps you to instantly convert facebook group members into leads in your favorite email marketing software. Group Leads chrome extension helps you convert new facebook group members into leads in your favorite email marketing software. No more copy and paste, saves you tonnes of time, build your email list & make more money from your facebook group. Link to the Group Leads Chrome Extension: https://chrome.google.com/webstore/detail/group-leads-facebook-grou/fflgpaejocnobejfanekjilflogejjch
600+ free templates for social media, content marketing, strategy, sales etc. www.usefyi.com/templates All the free resources and templates you need to get work done in one place
Competition is everywhere, and if youâre not aware of it, you should. Competitors are our best friends and enemies at the same time. Knowing how to beat the business competition is of crucial importance. Â Â https://competitors.app/ Â Â
It can be a struggle to feed the social media machine. This app is intended to augment your regular posting and help grow your social visibility. www.heyoriana.com Augment your social media content with semi automatically generated quote image. No design skills required.
 Last Episode #  â¡ï¸Â Speed Matters   âThis it too expensive.â âWe canât afford this right now.â âThereâs no room in the budget for this.â Iâm assuming youâve heard these objections before. You get to the finish lineâ¦And instead of signing the contract, they balk at your price. Pricing is a tough objection to get passed. Mostly business owners and sales people when they try justifying the price, they seem defensive. Our natural gut reaction!! If you give them a discount, you seem weak and value of your product or a service goes down. But, thatâs the wrong thing to do! And you also know that if you hold to your price, you might lose the deal.  Read the whole blog https://rapidboostmarketing.com/overcoming-pricing-objections/  Â
ð£ What content do you consume routinely?  ð Television shows are an obvious choice. What if your favorite show aired randomly and sometimes skipped a week? Youâd no longer bother with it.  When eating breakfast, do you go to the same webpage daily, expecting new material? Do you listen to the same podcast while commuting? What if they werenât there for you one day? Youâd find something new. âJust this once,â youâd say, but you might form a new habit.  Attention doesnât stop for anyone, itâs like age but attention does reward consistency very well.  You want to be a reliable provider, source, brand, product, or whatever. You need to be there for your audience and customers.  Lack of consistency also means you are losing the real estate  In snapchat attention is time limited, similarly on Instagram and Facebook with the new design stories are a major part and if you donât post every 24 hours you lose that attention from your potential clients to someone else
â Todayâs fastest growing brands have this secret when it comes to how they design and build their services, experiences and products. And, that is â¦â Consumer Compassion â They just show empathy, they design products and services which has taken consumer compassion into account. Cabs and Taxis existed before, but Uber keeping consumer experience in mind which was super inconvenient and inefficient. They streamined the whole process, made it super easy and fastâ¦..This is consumer compassion, where your products, services and experiences are designed keeping consumers in mind and they are very important. Compassion in the time of need...  Show notes: https://rapidboostmarketing.com/secret-sauce/
â Tomâs Shoesâ¦Billion Dollar Brand We all know many large companies that participate in cause marketing, but the one that is often at the top of peopleâs minds is TOMS shoes. TOMS was founded in 2006 and boasts a business model that promotes giving back. Their model is referred to as the âone-for-one conceptâ where they promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product. Show notes: https://rapidboostmarketing.com/power-of-causes-and-cults/Â
ð¥DVDâs were a commodityâ¦.there were DVD stores in every nieghbourhoodâ¦.in-fact there were the ones which use to sell porn. Then Netflix broke the line, where industry was focused on creating more stores like blockbuster. Netflix innovated an industry based on user experience where you no longer needed to store this big rack rather now you can access all these movies at a click of a button.  Show notes: https//rapidboostmarketing.com/grow
Emily Howard Stowe was denied entrance into the Toronto School of Medicine in 1865 and was told by its Vice Principal, âThe doors of the University are not open to women and I trust they never will be. âUnable to study medicine in Canada, Emily Stowe earned her degree in the United States from the homeopathic New York Medical College for Women in 1867. The same year, she returned to Canada and opened a medical practice in Toronto, on Richmond Street. Stowe gained some local prominence through public lectures on womenâs health and maintained a steady clientele through newspaper advertisements. Â https://rapidboostmarketing.com/taking-paths-of-most-resistance-and-breaking-the-status-quo/ Â Show notes
 Last Episode #  â¡ï¸Â What if you can improve your email response rates by 558%â¦..and cold calls rates by 209% ð¯Â   55% of Companies Take 5+ Days to Respond Fifty-five is the percentage of companies of the same survey that took 5+ days to respond to leads. Worse yet, of this 55%, 12% didnât respond at all⦠The history of human communication has always been about reducing friction. Humans have always looked for better and faster ways to connect with each other. We evolved from the pony express, to snail mail, to phones, texting, emailing, instant messaging, instagamming, live tweetingâ¦.Snapchatting ⦠the list goes onâ¦.now itâs all about instant access. A recent HBR study analyzed 1.25 millions sales leads, and found youâre seven times more likely to win a deal if you respond to prospects in less than an hour versus responding in two hours.  Show notes: https://rapidboostmarketing.com/speed-matters/
These 2 phrases have just 1 word which makes a huge difference on your growth: âYour marketing doesnât just need to give your customers a reason to buy, your marketing needs to give your customers a reason to buy NOW!â  Grocery Store How many times you walked down the grocery aisle and told yourself maybe later. Alot of things which you want, we tell ourselves we will get it later. Now imagine you walk down the same grocery aisle and you see a sale which has limited quantities and time offer. Only 30 pieces are remaining and offer is only valid today. Now your maybe can change to I want that!!  Supreme Look at this example from a brand called Supreme. You wonât believe, what this brand has been able to achieve. They have a cult following and with only 11 stores worldwide they are valued at 1 Billion $. This is crazy rightâ¦.their cult following reminds people of michael jordon or nike limited release days in 1990âs, when people use to line up outside stores to buy them and then when gaming companies use to launch games on Xbox or Nintendo there use to be lineups on Best Buy and other electronic stores. Supreme works on the principal of Exclusivity and Scarcity. They produce just limited number of products. Crazy stuff is there are websites which re-sell Supreme merchandise for like 400 or 600% original priceâ¦if a hoodie costed $300 itâs reselling for $1600â¦.holy!! Show notes: https://rapidboostmarketing.com/grow
ð¨âð»ð©âð»Â Production Vs Perfection ð²ð» ðð Perfection is a productivity killer. As LinkedIn cofounder said if you are not embarrassed by the first version of your product then you are too late...because by the time you come up with beta version your competitor is on version 2.0 ð Produce....don't go into analysis paralysis mode â¡ï¸
Ditch The Old Way of Targeting Your Potential Clients.... ðUnderstand the Difference to Improve Your Marketing Efforts ð¯Â Demographics are the statistical data of a population, especially those showing average age, income, education, etc. Some of the most generally observed demographics are ethnicity, gender, age, disabilities, employment status, etc. It can be seen as a very useful insight into the culture of the people or a certain population that exists in a certain region. ð²Â Psychographics, on the other hand, are the use of demographics to forecast consumer behavior, determine the personality, values, interests, opinions, attitudes and tastes of a particular segment of a population. Psychographics are very useful component of marketing and research, as well as gaining strategic insight. ð Psychographic information is all about your buyer's habits, hobbies, spending habits and values. Demographics explain âwhoâ your buyer is, while psychographics explain âwhyâ they buy.  Previous Episodes https://rapidboostmarketing.com/grow  Â
â  Do you know the reason behind it? â Brand perceptions are shaped by the sum of all experiences customers have with your brand. In short, people buy when they believe in the value of what they are getting and their focus is drawn away, through critical factors like perceived quality, from the plethora of options available in the market to the one or two products that âfeel like themâ. If your business is just positioning on price, you will be compared like a commodity although you provide better service then the industry...  Previous Episodes: https://rapidboostmarketing.com/grow
Did you know that between 70 and 96 percent percent of people who abandon your website never return? As a marketer, your number one goal should be to convert those one-time visitors into customers. You canât achieve this goal if visitors arenât sticking around to read your content. The longer your visitors stay on your site, the more engaged they'll be, and the higher the chance for them to convert. Previous Episodes: https://rapidboostmarketing.com/grow
BusinessGrowthSchool ðð½Â Renowned Alberta Marketer & Creative Genius @Eric Cheng from 12 Creative chops it up with us on The Business Growth School to explain how you can use social media to create a local and national brand! We chat about: ðHow to produce value based content social media content ðHow to grow business when you are new ðHow to market your content ð Importance of knowing key metrics Available on iTunes, Stitcher and Google Play
ð©âð»ð¨âð»ð It has never been this easier to market your business....internet has democratasized #marketing. Gone are the days when big brands can only buy radio, TV, billboards etc. Now because of internet and social media...your small brand can compete alongside big brands. There are individuals who have more followers on #instagram comparing to what The Coca-Cola Company has. This is the democratisization of marketing, where no longer big brands have unfair advantage and it's a level playing field. You can get more reach and impact by creating amazing content...
ð²ð¸Â Early Adaptors Have An Unfair Advantage And Laggards Have Alot to Lose by Not Adatping. As Charles Darwin famously said...."Adapt or Die" ðð Â
People have options now ð¸ð¨âð» 15-20 years ago you just had few channels to flip, and maybe few DVD's but now game has changed. Consumer is in control and they have plenty of options to consume content. This created a huge opportunity for medium size brands to produce content as before barrier to enter TV and radio was high. Now with a phone and free social media channels you can reach unlimited people ð½Â ð£Â doesn't matter the size of your business.
Announcement ð¢Â ð£Â  After doing first 100 episodes of business growth school as podcast I converted it into a video series as soo many of you reached out ð½ð¸ Now after nearly 200+ episodes I am changing the format and launching: "Business Growth School 2.0" It will be my whole day documented with tons of lessons and ideas just for you
This topic is something very close to my heart. A lot of small business owners I talk to they are stuck at the level they are at. ð They are unable to grow and thrive...they are merely surviving. But why small businesses remain small and why only few companies ever get to become mid and large organizations â Luckily someone told us when we were growing our businesses and in past few days while having a conversation with good friend of mine who is also struggling with the same issues and unable to grow his business ð¯ He thinks he had hit a plateau...are you facing the similar problem? Then watch this video and share your thoughts as it took us a while to get this one thing right in our business....
ð²ð¨ð¼âð»Â What to do when your online marketing campaigns are not working out?? Spending ð°ð°Â but not seeing results???Â
ð¨ð¼âð»ð²Â Often in Business we get lost in the big picture and forget how important is your cash flow ð°ð´ 3 quarters of 2018 are gone and we are in the final decisive quarter now â Learn how can you finish 2018 strong by focusing on low hanging fruit âOpportunities which doesnât cost, doesnât take a lot of time and energyâ. Tell me have you applied any techniques like that and how were the results?? Â
ð 3 Core Pillars of Ranking Number 1 on Google & Other Search Enginesð Â In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content: I can tell you what they are. It is content. And itâs links pointing to your site. He wouldnât say which was more important, so the top three list now looks like this: 1 & 2: Links & Content 3: RankBrain (Source) What is Google RankBrain? RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understand search queries. In short, RankBrain tweaks the algorithm on its own. Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc. Then, it looks at how Google searchers interact with the new search results. If users like the new algorithm better, it stays. If not, RankBrain rolls back the old algorithm. Hereâs the craziest part: Google asked a group of Google Engineers to identify the best page for a given search. They also asked RankBrain. And RankBrain outperformed brainy Google engineers by 10%! (Backlinko) https://rapidboostmarketing.com/part-1-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/ https://rapidboostmarketing.com/part-2-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/
3 Core Pillars of Ranking Number 1 on Google & Other Search Engines  In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content: I can tell you what they are. It is content. And itâs links pointing to your site. He wouldnât say which was more important, so the top three list now looks like this: 1 & 2: Links & Content 3: RankBrain (Source)  Backlinks or Links weight almost 1/3 of the total algorithm. It has anywhere from 20-35% importance in overall algorithm and thatâs what we will talk about today. Show notes https://rapidboostmarketing.com/part-1-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/ Â
1 Blog = $ 63,000 in Revenue (With $0 Spent on Ads) I often hear from people that, we are blogging for our business but we are not seeing a return on our investment or we have not received any leads from it yet. I always ask this question, can you show me your blog post? Just by scanning it in most cases we can narrow it down and point out why itâs not getting the desired results. Problem is they donât follow a proper process and donât do it properly Here is how we generated $63,000 from 1 blog post. Blog Post Link Traffic of this blog: 5000+ Unique Visits Shownotes
Step # 1 Determine your content frequency (Daily, Weekly, Biweekly, 2 times a day etc) - One Time https://rapidboostmarketing.com/content-marketing-planning-service-providers/ Step # 2 Do reverse demand analysis and find out what your potential clients are looking for and narrow down 7 topic ideas - Weekly Use this Free tool: UberSuggest by Neil Patel More free tools: https://rapidboostmarketing.com/how-to-find-long-tail-keywords-to-tap-into-70-of-search-traffic/ Step # 3 Using tool like headline optimizer and blog ideasð¡ generator come up with headlines and topics - Weekly https://rapidboostmarketing.com/write-winning-headlines-ads-blogs-social-media-website/ Step # 4 Research on the topic and find me edible sources and ideas to add to your video - Weekly Step # 5 Production: Best camera is the camera ð¥ ð± ð» you have. If you are on the mobile then use this free app InShot video editor and if you are in desktop use WeVideo - Weekly if you want to batch them Step # 6 Promotion (Most important thing) Publish it as a Blog Release as a Facebook Video Turn that into a Facebook Story Share it on your pages and groups Release it in Instagram ðº TV Turn that into a Instagram Story Turn that into Instagram Post Promote it on Twitter Release it on LinkedIn Share it on LinkedIn page and groups Release on YouTube Turn it into a podcast
Tips are from: John Robson from Higher Awareness Inc. Subs Jay from Amma Meals & Senior Services Diane from Innovaid Rose from Rose Blankenagel - Mortgage Broker - Mortgage West Jennifer from Lincolnberg Master Builder
ð¨ð¼âð»ð¨ð¼âð» SEO Mistakes To Avoid in 2019 ð¤ We are already in the middle of 2018, and there have been some really different trends in the field of SEO. But any good strategy has its fair share of mistakes. There are numerous SEO mistakes that businesses make without realizing them. Let us throw some light on these mistakes to help you avoid them. But what if even after putting in efforts you do not yield the results you aimed for? What if your website is still on the fourth or fifth page of the search results? Probably, you arenât doing something right. Therefore, to help you identify and rectify these mistakes, in this article, I will talk about the 10 critical SEO mistakes that businesses should avoid. Lack of Keyword Research Adding keywords to your web content is an integral part of the search engine optimization process. Keywords are the terms used to conduct online searches on the search engine. When these keywords are added to your web content, it increases your chances of ranking well on the search engine result pages. But simply adding keywords to your web content will not help you get a good SEO rank. The very first mistake people do when it comes to keywords is that they do not research enough. You can easily assume keywords, but that wonât get you results. What you need to understand is the preferences of the target audience in keywords. Conducting research will give you a clear idea of what your target audience is looking for and how your product or service can fulfill your customers need. You will be able to identify the short-tail and long-tail keywords commonly used by your target audience. Go here to access resources and in-depth blog: https://rapidboostmarketing.com/10-critical-seo-mistakes-you-should-avoid-in-2019/
Average income of a LinkedIn user is highest among all the other social media channels. They have immense buying power....as a service provider you can tap into this high income earners group. ..... Have you used LinkedIn and how it has helped you gain new leads? Â
How quickly you decide to buy a pair of sneakers is entirely different from how long you take to decide to buy a house. But, some general approaches hold true across all selling that can help your team shorten the sales cycle and close more deals faster. Remember, the longer your sales cycle, the more time for your competition to swoop in and steal your deal. Â Show notes