The Amazing Seller: Recent Episodes
Scott Voelker
In this podcast, I will break down something that just happened that is exciting, and that is how my wife CRACKED $10k In 30 days through her Etsy shop.
What I wanted to do here on this podcast is to unpack it. It’s not an accident that this happened.
We have been building brands for a while, but this is new for the Etsy world.
We got focused on Etsy because my wife had been dabbling for about a year.
Now the last three and a half months, she’s been being more deliberate about it.
The numbers have dramatically increased. I’m going to cover three different areas, and I will also give you an example of how it all ties together.
It’s a great marketplace; many buyers are coming in, but many sellers are coming in too.
There’s something that many people still need to include, and I will share it with you guys.
Use the media player above or watch the video below.
“Remember, I’m here for you, believe in you, and rooting for you! Now it’s time to take action and rock your brand”!
Enjoy, and let’s CRUSH YOUR WEEK!
FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.
Watch This VideoThanks For Tuning in!* If you found today’s show to be valuable, please share it. * Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes. * They’re very beneficial when it comes to the show’s ranking. I can guarantee to read each one of them myself. * Finally, don’t neglect to subscribe to the show on your preferred app.
Helpful Links* Brand Creator’s Playbook * Rock Your Brand GROUP * The 6-Figure Website Book
I'm pretty excited about what I'm calling niche properties. And if you've been listening to my podcast, coffee talks, or just hearing me talk about it elsewhere online.
What we do is build digital real estate where we get to collect the rent. So, we're been creating these digital properties that will generate recurring revenue from two or more different sources.
One of them is an ad network, and another is through recommending products. Also, we're doing review-type style posts. What these are designed for.
Whereas, our target is always to get them to a thousand dollars net per month, just like a piece of rental property. Consequently, all of this is discussed in this episode.
Enjoy, and let's CRUSH YOUR WEEK!
Watch the Video Podcast Below
Thanks For Tuning in!
So, If you found today's show to be valuable, please share it. Additionally, please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.Finally, don't neglect to subscribe to the show on your preferred app.
"Remember, I'm here for you, I believe in you, and I'm rooting for you! Now it's time for you to take action and go rock your brand"!
Helpful Links
Take Action Crew: https://takeactioncrew.comCoffee Talk: https://brandcreators.com/coffeePlaybook: https://brandcreatorsbook.comChecklist: https://brandcreators.com/checklistBrand Creators Event: Grab Your BAL Recording HEREEmail List Workshop – https://learn.brandcreators.com/email-workshop-sales-pageDigital Product Creation Fast Track – https://learn.brandcreators.com/offers/Zo37wCyz/checkoutNiche Finder Fast Track Workshop: https://brandcreators.com/NFW-EnrollSeven Day Content Creation Challenge: https://launchyourcontent.com
As always, our Coffee Talks are always one of the highlights of my week. I love hanging out with some awesome people and answering some great questions. If you’re interested in getting your own question answered, head over to takeactioncrew.com to join us for free. We can’t wait to have you join us.
We always have so much fun, so you don’t want to miss out. Today we’ve going to take a deep dive into a topic that I get questions about on a regular basis. We’re going to talk about if you should start your email list or create your digital product first and if the order really matters. So, let’s get right to it.
What Comes First: Your Email List or Digital Product
They are both very important elements of your business. Before you do either of those things, though, I highly recommend that you take time to get your website up and running before you do anything else.
You should also create a few pieces of content, so you have somewhere to drive traffic. Once you have your website ready to go, I recommend getting your email list started next. With your list, you can immediately take the traffic and drive it to your website.
For me, the email list should be done as soon as possible in the process as possible. Once your website is up, you can’t get your email list started too early. Keep in mind that growing your email list does take a lot of time to build and manage an email list, so you need to make sure you’re prepared to cultivate it.
You should also be able to commit to communicating with them on a regular basis. So, it does come down to a timing issue. You are the only person that can answer if you have the time to manage an email list early on.
So as a recap, always start by making sure that your website is good to go and that you have a few articles up. From there, you should be ready to start growing your email list. Personally, I wouldn’t recommend creating an email list until you have somewhere to send them that belongs to you. This way, you’re benefiting from that traffic.
Nurture Your Email List
Your email list is going to help you decide what to create for your digital product. You’ll want to take some time to figure out what your audience wants and needs. And from there, you can create something that you know they want and are more likely to purchase.
Once your digital product has been created and is ready to go, if you have an email list, you’ll have a group of people to sell to from the very start. I recommend that you always create a lead magnet that will naturally lead to your paid product.
This is going to help you target people who have already opted into your free guide and raise their hand to show that they are interested. Think about a small win that your audience would like would be beneficial. And take them to your digital product.
You need to know where people are headed and make it easier for them to achieve their goals. You still need to think about how your lead magnet transitions to your digital product because this will be a big part of your sales funnel.
It’s actually much easier than you might think to grow your email list to 500 plus if you do it the right way. I would spend up to $1 for each email if you offer a lead magnet and up to 50 cents if you’re doing a giveaway. Keep in mind that you can grow an email list faster with a giveaway, but the leads will be of lower quality.
Over the years, I’ve come to really understand the true value of an ema list. It allows you to give people good stuff and educate them, which in turn leads to trust. You need to nurture them in a way that shows you are there to help them. Always come across genuine to see the best results.
Your goal should be to grow your email list to 500 people and email them once a week. From there, you’ll be able to better learn and understand what your market needs and how you can best assist them.
Coffee Talk Q&A
Q: How many pages
should I have in an eBook to make it the most ...
Today I’m fired up because I have another featured guest on the show today. When you start out in life, getting ready to graduate high school and decide what your next step will be it can be overwhelming.
My guest, Daniel Throssell, is on the show today, as is well known in the copywriting space. He is really good at writing persuasive copy that allows people to take action and will be sharing some great tips to help you out.
How it All Started
I graduated from college and worked as an engineer for three years, and it was terrible. It had always been my pipe dream to start a business, but I always thought it was for other people but not for me. This was totally by chance that I wrote a sales pitch for a contest and I won.
It was at that moment when I realized that I could make a change and explore a different career path. Before the contest, I had never even heard the word “copywriting” before. I came in with a fresh perspective, even though it was my first sales letter. I asked the question, “where is the person now, and how do I get them to where I want them to be?”
My Leap To Freelancing
I started on Upwork, and within a few months, I was making enough money that I felt I was ready to make the leap to quit my job. I was terrified and felt like I was throwing away something that I had worked my entire life for.
Once I made the leap, it wasn’t like everything was smooth sailing from the start. There were several months that I felt like I had made a horrible mistake, and it took quite a while until I felt completely comfortable with my decision.
I started out taking any jobs that I could get. Most took several hours, and I was getting paid near next to nothing but was building my portfolio, so I was happy to do it. As I got better and was able to build my brand and reputation, I was able to start raising my prices and had clients approaching me directly. A year after I started copywriting, I started working with a bestselling author, and my career took off from there.
Email Is Very Much Alive
I’ve spent the last six months I’ve spent time focused on building my own brand and building out my own list. I’m coaching a few copywriters and creating courses teaching people how to write good copy for their own clients or business.
If email were dead, my family would have starved a long time ago. My own business now as well as the business I helped the author I worked with, were both driven entirely through email. It is definitely not dead, and in fact, it’s one of the only marketing elements that you can really control. If you aren’t implementing email marketing in your business, you need to get started because it’s well worth it.
How To Create an Effective Lead Magnet
The biggest problem I see is that people focus on trying to appeal to everyone. Start with your ideal customers and think about what they want most. Think of one specific person that is your customer.
What do they want and what are they struggling with? How can you give that specific person a quick win that will help make their life easier and benefit them somehow? You can create a simple checklist, videos, or mini-course, but it needs to be quick and solve a problem.
Just because you focus on one area to start with doesn’t mean that you can expand to talk about other topics related to your niche market. You just need one thing to get people to read your email and go from there.
Create an Eye-Catching Subject Line
Personally, I get on as may email lists as I can, and it gives me a perspective of how many emails people are getting every day. It also always me to see what other people are sharing with their lists so I can do it differently. The key is to make your emails stand out. A few types of subject lines I recommend to help with this include:
News Style Headline: Great to announce a new product or exciting newsSpark Curiosity: Ask a question that plays on the pain points of the market Be Sens...
I am fired up because our guest today is one of our very own brand academy members, Octavio. He was stuck for a long time and wasn’t sure if he would ever be able to create his own brand.
Octavio was overthinking things and was hoping he would finally have the moment where everything would align perfectly, and things would. He finally made the decision to go all-in even if it wasn’t going to be his brand for the next 20 years. You’ll always have a pivot on your journey.
As a reminder, we are opening up registration for Brand Creators on July 6th. I want to highlight people that are in Brand Creators academy to shire and inspire you and show you what we’re doing on the inside. Head over to brandcreators.com and make sure to download the checklist.
Once you do, we’ll notify you when we open enrollment. We only open up four times a year, so stay tuned. Let’s get right to it and learn a few things from Octavio.
Octavio’s Brand Creators Journey
I have consumed content for years, but I’ve been too risk-averse to pull the trigger on anything. One time I even got to the point where I had ordered a product from China, but the order ended up being canceled.
Now looking back, I realize it was probably divine intervention. All along, I’ve listed to your podcast and was inspired about the focus on a brand. The approach of Brand Creators seemed so genuine and relatable.
My method is to see it, do it, teach it. When I was building my website, I had the Brand Creator videos open on one screen, and I was doing the task on my website as I went along.
Note From Scott: It’s easy to consume but harder to take action. Without action, there is no result...period. Until you get in the game, you won’t see any results of any kind.
The Start of Dad Goes Green
When I started, I didn’t know what niche I would focus on. Eventually, you just have to choose and take action. I choose my niche based on something that I had personally been affected by.
In 2015 I got introduced to a coach who changed my life by teaching about proper nutrition and exercise. I knew that it would be a good fit for me, and I want to help as many people as I can to live a healthier life.
The other part of it was that I’m not tech-savvy. I wanted to show my kids by example, that they can do something. You are never too old to pursue your dream or go out and get what you want.
I love being a part of the Brand Creators group and helping other people. I did have a hard time getting in front of the camera at first. It’s scary to put yourself out there, especially knowing that people might judge you. But the main thing I’ve realized is if you don’t put yourself out there in a genuine fashion, you won’t accomplish as much.
Once I did my first video, it made it so much easier. I know more than someone starting out, and all my advice is based on people who know way more than I do. I’m just pointing people to valuable information and am here to help inspire them to get started living a healthier life.
I’ve found that I’m creating content all the time now, even when I’m not planning it. Every day, there is an opportunity to turn into an example, blog, or training for my website. I understand when people unsubscribe because I only want people who are genuinely interested in making a change and consuming my content to stick around.
Overcome The Need For Perfection
Perfection is the enemy of getting things done. If you wait until something is perfect, you’ll never achieve anything. When you’re starting out, no one will ever see the first few blog posts for a few months. So you can always go back and make changes. Nothing is ever going to be perfect, and you’ll never get started if that’s what you’re waiting for.
I remember in Brand Creators, we try to be consistent publishing one blog post a week. When quarantine hit, I realized that I had room to do more. Slowly the gears started turning,
Do you think your ecommerce business would have a better chance at success if you could get more people to read and engage with your emails? Imagine what it would be like to have thousands of people reading about your brand on a weekly basis! On this episode of The Amazing Seller, you’ll hear from Scott as he shares helpful tips he has learned regarding email marketing, how to keep your followers engaged, what it takes to grow your email list, and so much more. If you are ready to but in the time and effort to grow your email list, this is the episode for you!
Make sure the right people are on your list!
Wouldn’t it be nice to send a message to thousands of people with just the click of a button? Sure it would but they’ve got to the right people! What good would it do to send a bunch of emails about surfing to people who live in the mid-west? Don’t fall for cheap tricks like buying an email list - just take the time to build one with people who will be interested in your brand. From giveaway contests to engaging in the community you want to market to - earing your way in is a lot better than buying your way in. Hear more about this critical topic by listening to this episode of The Amazing Seller!
Scott’s 5 Email Marketing Tips
While you could figure out the best email list building strategy by trial and error, why not learn from someone who’s made a few mistakes and learned along the way? As he built his ecommerce business over the years, Scott has stumbled upon learned some valuable tips when it comes to building an email list.
Warm-up your email list by sending goodwill emails. Create a great subject line that draws people in.Send your emails consistently. Set a schedule and stick to it! Use text-based emails. Don’t try to use all the bells and whistles.Send an email to the people who didn’t open your initial email. Follow up is key!
Have you tried any of Scott’s tips before? Which ones do you need to start implementing in your ecommerce business today? Make sure to listen to this episode of The Amazing Seller as Scott expands on each of these tips and so much more!
Bonus tips!
If you’ve been around the TAS community for very long, you know that Scott is passionate about resourcing ecommerce sellers like you. From live events and books to ebooks and other resources, Scott wants to pass on the helpful tips and lessons he has learned over the years. In addition to his five email marketing tips, Scott also wants to share some bonus tips.
Send an email in the beginning with no links or asking them to reply. Use the “P.S” in your email to offer products or links. Limit your call to action to one or two max. Keep your messages short and to the point. Make sure you have solid web servers!
These tips are just a peek at the ton of insights and lessons you’ll learn if you keep taking Scott’s advice. What are you waiting for? Check out some additional resources that Scott has for sellers like you located in the resources section at the end of this post!
https://youtu.be/iNid6tRyfZA WATCH VIDEO HERE
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![4:15] How did you build your email list? Don’t buy one! [9:20] Warming up your email list - start sending goodwill emails. [14:00] Craft a great subject line. [18:00] Send your emails consistently. [20:20] Use text-based emails. [24:00] Send an email to the people who didn’t open your initial email. [29:30] Scott’s five bonus tips.[31:40] How to use the “P.S” [33:50] Why good web servers are critical. [36:40] Resources you can use.[38:20] Scott recaps all five tips.
TRANSCRIPT TAS 795 TAS 795: 5 Email Marketing Tips To Get More People To Open and READ
Speaker 1: 00:00 You know, the one thing that has really worked very, very well for myself and a lot of people that I've helped over the years that is getting people to open and read my emails today.
Have you reached the end of your rope when it comes to expanding your product sales? What will it take to get your brand to stand out from all the others on the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back, Kevin Sanderson. In his conversation with Scott, Kevin opens up about the status of his business, what he has learned about international selling, tips for sellers like you, and so much more. Make sure to have pen and paper ready - you don’t want to miss a minute of Kevin and Scott’s helpful conversation!
Selling internationally
Does the idea of selling internationally get you excited or do you find the idea intimidating? Have you started looking into what it takes to sell your product on the international marketplace? Thankfully, Scott has a friend who’s done a lot of leg work when it comes to selling internationally. Kevin has built his brand here in the US and he’s expanded it to international marketplaces. What can you learn from Kevin’s journey? Is it a good idea for you to invest your efforts into selling internationally? Tune into this episode of The Amazing Seller to hear Kevin’s answer and so much more!
Action steps
If you’ve been around the TAS community for very long you know that Scott is all about taking action. Remember - taking action and moving your business along doesn’t come naturally - you’ve got to put time and effort in if you want to succeed. Kevin and Scott have some helpful action steps that sellers like you can use to get the momentum started with selling your products internationally.
See if products like yours are selling in a country near you, like Canada! Try sending a few of your units to the Canadian marketplace. Take advantage of Kevin’s awesome tools and resources for international sellers!
What action step will you take for your ecommerce business? Are you prepared to do what it takes to make your business succeed? For more helpful insights and action steps, make sure to catch this episode of The Amazing Seller featuring Kevin Sanderson!
Special bonus gift!
While Scott is quick to point out that nothing worth having comes easy - the same isn’t always true when it comes to helpful resources. Over the years, Scott has made a name for himself by resourcing and equipping sellers like you and he’s still doing it! Even as Kevin has put together a helpful video course for potential international sellers like you - Scott wanted to sweeten the pot. Not only can you get Kevin’s workshop for international sellers, but you can also get his Brand Accelerator Live session for FREE! Learn more about these awesome resources made for sellers like you by listening to this episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![2:00] Scott welcomes back Kevin Sanderson as he gives an update on his business. [5:00] How easy it is to sell your product internationally. [11:30] Kevin explains how to get access to a special web-class he’s offering. [15:00] Why it’s a good idea to test your products in Canada. [18:00] Helping other sellers succeed. [20:00] Kevin shares some action steps you can take. [25:30] Closing thoughts from Scott and Kevin - plus a bonus gift!
LINKS MENTIONED IN THIS EPISODE
www.maximizingecommerce.com/classwww.brandacceleratorlive.comwww.theamazingseller.com/js
TRANSCRIPT TAS 788 TAS 788: The International Selling Experiment For More Sales (Physical Product Sellers)
Speaker 1: 00:00 What if you can take your existing products and sell them on other platforms and add another five or even six figures to your top line revenue. Would that be interesting? If it is, you're gonna want to stick around because this episode we're going to be breaking down the international selling experiment for more sales.
Speaker 2: 00:25 Well, Hey, Hey, what's up everyone? Welcome back to another episode of the amazing se...
Are you fired up and ready to take on the weekend or are you hoping to get some much-needed rest? If you want a little push in the right direction with insights and advice you can use to advance your ecommerce business, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and engaging episode!
Focus on finding a solution.
Let’s face it; people are more likely to focus on problems rather than solutions - that’s just human nature. But where does only focusing on problems get you? Down in the dumps! Yes, you are allowed to get upset and frustrated when things don’t go your way, but you can’t stay there if you want to be successful. Leaders who are ready to take their business to the next level give themselves space to get angry and then they pivot to find a solution. Tune into this episode of The Amazing Seller as Scott expands on this valuable lesson!
Create your own bundles.
As an ecommerce seller, you need every trick, tip, and tool in your toolbox if you have any hope to beat the competition. Did you know that one of the best tools you have is an easy option to bundle your products or variations? It’s true! Why not manually package a few of your products and variations and list them to see how they perform - what do you have to lose? Get the full run down from Scott on what it will take to make this experiment work by listening to this informative episode of The Amazing Seller - you don’t want to miss it!
Brand Accelerator Live!
When was the last time you were really encouraged on your entrepreneurial journey? It doesn’t happen too often, does it? If you find yourself struggling to stay focused and positive - you aren’t alone! Why not take the time to invest in your growth as a leader and connect with like-minded leaders? Scott has poured a ton of time and energy into Septemeber’s Brand Accelerator Live event. He’s attended a ton of ecommerce events, and he wants this one to stand out from all the rest. Learn more about what will be featured and how to get a great price by visiting the link to the event in the resources section at the end of this post.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![2:00] Scott’s thought of the week, focus on the solution. [4:45] Question: How and can I create bundles on Amazon and be profitable?[9:00] Why you should try a test bundle. [15:00] Closing thoughts from Scott.
TRANSCRIPT TAS 667 TAS 667: How and Can I Create BUNDLES on AMAZON and Be Profitable? Ask Scott Session #209
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 667 and session number 209 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week. And we’re...
Click Here to Download Transcript <<
...going to do it again here today. And I’ve got a great question, came in from Cameron all the way from London. And I’m going to actually play this message because there’s a lot of little questions inside the big question but the question in a nutshell is “How can I create bundles on Amazon and still be profitable?”
That’s the overall question but there’s a lot of little questions inside of there that we are going to address here in this episode. The only thing I want to do is remind you if you have a question that you want to ask on an upcoming Ask Scott session. All you have to do is head over to theamazingseller.com/ask and you can do it right there just like Cameron did. And leave your first name, where you are tuning in from just so I know who I’m hanging out with here on the podcast. So definitely do that.
You made it through another week of building your ecommerce business or laying the groundwork, good job! Don’t pat yourself on the shoulder just yet; it’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, plans for the Brand Accelerator Live event in September, and much more. This is the episode you need to keep you headed in the right direction, don’t miss it.
Take care of your customers!
If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller.
Launch a product on Kickstarter?
Have you ever backed a project on Kickstarter? Just going to the site and browsing around can give even the least creative entrepreneur inspiration to become the next Thomas Eddison! What would it look like if you could leverage your brand to launch a successful product on Kickstarter or a similar crowdfunding platform? Thankfully, Pat Flynn over at Smart Passive Income has done just that! According to his experience and Scott’s assessment, launching a product by crowdfunding is a great way to get your product on the marketplace, but there are factors to consider. To get the full run down of his experience, make sure to check out the link to Pat’s podcast episode located in the resources section at the end of this post.
Brand Accelerator LIVE
Do you have all the tools you need to take your ecommerce business to the next level of growth?? Sure, you could buy a few more books or take some courses online but imagine what it would be like to attend a live event with like-minded business leaders. Scott’s Brand Accelerator Live event was created with leaders like you in mind. It will feature sessions and workshops filled with material that you can use right away to improve your business. Make sure to check out the link to grab your ticket below!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![4:15] Scott’s thought of the week. Take care of your customers. [6:50] Question: How and can I launch a product on Kickstarter?[15:00] Closing thoughts from Scott.
TRANSCRIPT TAS 661 TAS 661: How and Can I Launch Product on Kickstarter? Ask Scott Session #207
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 661 and session number 207 of Ask Scott. This is where I answer your questions here on the podcast and guess what, we’re going to do it again here today. And this one here is a question that I...
Click Here to Download Transcript <<
...have not been asked actually, that much at all but I'm so glad that I have been asked this question because it's a great question. And that one is, and I'll give you all the details here in a minute.
But basically, I just want to let you guys know what we're going to be talking about is how and can I launch products on Kickstarter? Should I? Is it possible? And we're going to dig into that because I actually have someone that I know personally that just did and sold about $415,000 in about 60 days’ worth of product before it's even been delivered, pretty crazy. So I'll share that story with you. If you want to ask your own question on an upcoming Ask Scott session, all you have to do is head over to theamazingseller.com/ask.
What if there was a way to grow a brand by building a following of dedicated fans who catch your vision and message? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from someone who made it happen, Ryan Lee. In his conversation with Scott, Ryan explains how he dealt with setbacks in his business, what caused him to make a pivot, how to cultivate a following, why an email list is so important and much more. Don’t miss your chance to learn from Ryan’s fascinating perspective!
Is it time for your brand to pivot?
Many years ago when Apple was just a dream in the minds of Steve Jobs and Steve Wozniak, do you think they’d ever had fathomed that their business would eventually be known for phones more than computers? Great business leaders don’t automatically forge ahead when things get tough; they consider what it might take to pivot their brand to get into a better market position. While he’s not quite to the level of fame and success as Steve Jobs, Ryan Lee has learned the power of making a pivot in business. To learn how his company, Rewind Bars made a critical pivot, make sure to listen to this powerful episode of The Amazing Seller.
Looking at setbacks as opporitninties.
How do you deal with adversity? Do you tend to rise to the occasion or do you hold up and wait for the trouble to pass? Ryan Lee and his team had everything squared away and ready for Rewind bars to launch when they got some devastating news, their product would be delayed by two months. Did Ryan let this setback keep him down in the dumps? No! He got pissed off, took a breath, and then went to work on a solution. Ryan saw the delay not as some monumental failure but as an opportunity to continue developing and cultivating the relationship he had built with his audience. Take this moment to learn from Ryan’s story! Hear more by listening to this episode of The Amazing Seller!
Don’t try to please everyone!
Think back to why you wanted to strike out on your own and start your business. Chances are, you’ve ventured out on your own because you want to make your mark on the marketplace. Too often, in the process, many business leaders get distracted, and they try chasing every sale they can get. You don’t want to do that! If you do, you’ll find yourself trying to please or appeal to everyone while never connecting with anyone! Face the facts, your product or service will only attract a certain segment of the population, and that’s OK. The market is big enough for you to build your business without appealing to every potential customer.
Why you should build an email list.
If you’ve been around the TAS community for very long, you know that Scott is very passionate about helping sellers like you build an email list. You might be convinced that this is just a “Scott thing” and not a great business strategy, but you’d be wrong! Ryan Lee is also convinced that building an email list and treating that list well is one of the smartest things you could do for your brand. So what are you waiting for? Listen to this episode for Ryan’s take on why sellers like you should devote time and resources to email list building; you don’t want to miss it!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![2:30] Scott welcomes his guest, Ryan Lee. [4:00] Ryan gives an update on his brand, Rewind. [6:15] How Ryan dealt with a significant setback with his product launch. [13:30] Why you should be prepared to pivot in your business. [18:30] You don’t know what you don’t know. Just jump in! [21:15] Remember, you can’t please everyone. [28:30] What is Ryan’s strategy for driving sales? [33:45] Ryan stresses the value of building an email list. [47:45] Connect with Ryan. [49:30] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.rewindbars.com Coupon Code: ScottyVwww.theamazingseller.com/492www.theamazingseller.
Imagine if there was a way to sort through international suppliers without all the hassle and headache, wouldn’t that be nice? Good news! There’s a new tool on the marketplace! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Greg Mercer. In his conversation with Scott, Greg talks about the new Jungle Scout tool the Supplier Database, how sellers like you can use this new tool, why you should vet your suppliers, and much more. Don’t miss a minute of this fascinating episode!
What is the Supplier Database?
Let’s face it; finding the right supplier for your ecommerce business is not a fun task. Have you found the process a challenging one on your journey? Seeing many ecommerce sellers struggle with this process, Greg Mercer and the folks at Jungle Scout went to work creating a solution, the Supplier Database. The Supplier Database is the first-of-its-kind feature among Amazon selling tools, helping sellers find legitimate global suppliers used by the world’s best brands. To hear more about the Supplier Database right from the source, make sure to listen to this episode of The Amazing Seller!
Why its a good idea to vet your suppliers.
Do you ever get nervous when you place an order even for a sample through a supplier overseas? With the rise of fraudulent activity, many sellers are nervous about sending money overseas. Have you found a good way to vet suppliers you want to work with or do you just cross your fingers and hope for the best? Thankfully, the folks at Jungle Scout have been hard at work creating solutions for sellers like you. Don’t leave it all up to guesswork, vet your suppliers! Learn more about why and how you can vet your suppliers from Jungle Scout’s Greg Mercer on this episode!
The difference between factories and trade companies.
Have you ever wondered how to tell the difference between factories and trade companies? What is it that reveals the difference between these two suppliers? On this episode of The Amazing Seller, you’ll hear from Jungle Scout’s Greg Mercer as he explains how to spot the difference. According to Greg, it all comes down to the line up of items that they offer. A trading company will have a wide range of different products (i.e. iPhone cases, shoes, sunglasses, etc.) while a factory will only feature a certain type of products (i.e. wood products). Get more helpful details on this important topic by listening to this episode!
Be willing to try something different!
Have you ever heard that old definition of insanity? “The definition of insanity is doing the same thing over and over and expecting different results.” Could that quote apply to you and your approach to building your ecommerce business? When was the last time you changed things up and tried a new strategy or tool? If you are unhappy with the results you’ve seen lately, try something different. Make sure to catch this episode of The Amazing Seller to get some fresh ideas that will help you take your business to the next level of growth!
https://www.youtube.com/watch?v=2PYgjI9_nkw&t=1158s
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![3:30] Scott welcomes back his guest, Greg Mercer. [7:00] What advantage does the Supplier Database give sellers? [12:40] Can’t my competitors use the Supplier Database against me? [16:15] How you can use the Supplier Database to vet suppliers. [20:20] Why it’s helpful to know the country of origin for your suppliers. [22:30] How do you connect with a supplier that you find on the Supplier Database? [25:30] The data that the Supplier Database gives sellers. [30:45] Recognizing the difference between factories and trade companies. [32:40] Closing thoughts from Greg and Scott.
LINKS MENTIONED IN THIS EPISODE
www.theamazingseller.com/jswww.alibaba.comGlobal Sourceswww.fiveminutepitch.com
NEW To The Blog and Podcast?
We are in the throws of Spring where everything is blooming, is your ecommerce business doing the same? Are you thinking about taking it to the next level of growth? If so, you are in luck! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of this thought of the week, answers a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this helpful episode!
Waiting sucks!
Remember when you were a kid, and you’d impatiently wait for Christmas day or your birthday? Do you ever get that impatient feeling when it comes to your ecommerce business? If you do, you aren’t alone! To this day, Scott finds himself impatient as they start and stop work on their lake house property. If you find yourself impatient, don’t let that get you down! You’ll get there, give yourself time to succeed, contrary to popular believe, success doesn’t happen overnight! To hear more about this important topic, make sure to listen to this episode of The Amazing Seller.
Should you create a second brand?
What should you do if you are ready to expand your brand? Do you create a second brand through Amazon which will include new tax filings and separate bank accounts or is there another solution? According to Scott, the best option is to stay close to your original brand; you can branch out from it to an adjacent niche but not something completely different. If you take this approach, you can form a sub-brand. Go deeper with this subject, make sure to catch this engaging episode of The Amazing Seller!
Brand Accelerator Live
If you’ve been around the TAS community for very long, you’ve likely heard about the upcoming Brand Accelerator Live event in September. Do you have your ticket yet? This is going to be a wonderful event full of helpful resources and networking opportunities. While it might feel like Scott just announced this event yesterday, the truth is it is just around the corner! Remember this is an investment in your business, so see what you can do to find the funds, connect with your accountant if you have to! You don’t want to miss this informative and fun event this year!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![4:15] Make sure to grab your ticket for Brand Accelerator Live. [7:50] Scott’s thought of the week; waiting sucks! [15:00] Question: Should I create two Amazon Business Accounts?[24:15] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.theamazingseller.com/askwww.theamazingsellertv.comwww.theamazingseller.com/livewww.ecombizbook.com
NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes Generate and convert tables for websites with DivTable.com! Try this free online HTML tool!
What will it take to get your ecommerce business in front of one million people? Do you have any idea how to make that happen? If you don’t, you are in the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how they were able to reach one million people on Facebook for FREE. You read that right; it’s not a typo! Don’t put this episode on the back burner; this is one you can’t afford to miss. Have pen a paper ready; you are going to need it!
Make sure to put yourself out there!
If you want to reach one million people on Facebook like Scott’s brand did, you’ve got to be willing to put yourself out there. What does it look like to put yourself out there? Start creating content! You don’t have to have all the right equipment or the perfect message; you just have to start creating content. Don’t worry, you’ll learn and adapt your approach as you go, but you’ll never reach the people you want to reach if you don’t take a step into the unknown. Learn more about creating content by listening to this helpful episode of The Amazing Seller!
Be open to new partnerships.
Did you know that one of the best ways to increase your reach is by connecting with other brands and influencers? It’s true! If you can build up content and engagement for your brand, you’ll likely attract other brands as Scott did. If you think about it, it is similar to brands hiring a celebrity spokesperson. While it is smart to be cautious, be open to a mutually beneficial partnership that would help both brands. To hear what this type of partnership looks like, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it!
Don’t forget to build your email list.
If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you realize their need to build an email list. Have you done it yet? If not, what are you waiting for? As your business grows and gets increasingly dependent on Facebook, YouTube, Instagram, and the rest to get your message out, what would happen if one of those channels fails? Would your revenue stream suffer a significant setback? What if you could turn to an asset like an email list to connect directly with your customers? You can! Learn more about the value of creating and maintaining robust engagement with your email list by listening to this episode of The Amazing Seller.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![3:50] Put yourself out there on the marketplace.[7:50] How turning on Ads can help you bring in revenue.[14:45] Five ways increased traffic grows your brand.[17:45] Why you should check out the Ecom Business Formula Book.[19:20] Build your email list![21:00] Closing thoughts from Scott.
TRANSCRIPT TAS 657 TAS 657: How We Reached 1 MILLION People on Facebook for FREE (Results are CRAZY)
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 657 and today I'm going to share with you how we recently reached one million...
Click Here to Download Transcript <<
...people on Facebook in under two weeks for free by the way. These results are just crazy, mind boggling. But it's something that I want to share with you because it happened because we took action and you guys hear me talk a lot about taking action. And then the opportunities will start to show themselves.
Well this is exactly what happened and a perfect example of what I’m going to share with you guys. And in the last episode 656, I talked all about the five different ways to get traffic. This here happened because we went through and used some of those traffic getting techniques if you will. Because we went and we showed up in the marketplace. We were being looked at as a leader in a sense or a guide or a resource like I've always said. And again,
If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you get more attention in your market, after all, attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways to help you get more traffic and increase revenue in your business. Don’t leave it all up to guesswork or trial and error! Learn from Scott’s seasoned advice so you can hit the ground running by listening to this episode. You don’t want to miss it!
Can you use social media to promote your brand?
Maybe you’ve just started building your brand, or you’ve been doing it for a while, and you are ready to expand. Either way, you need to give serious thought to your social media engagement strategy. You cannot ignore this valuable tool to promote your brand and drive business! On this episode of The Amazing Seller, Scott walks through some helpful tips and how you can use this platform wisely. Make sure you have pen and paper ready for this episode!
Build an email list.
If you had a sure fire way to communicate with your customer base, roll out new promotions to spike your sales, and a test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott by listening to this episode!
Use YouTube to your advantage!
As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow; it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller!
How to connect with influencers.
Have you reached the point in building your business where you are looking into making connections with social media influencers to grow your brand exposure? What is your plan? On this episode of The Amazing Seller, you’ll hear from Scott as he touches his approach to connecting with social media influencers on platforms like Facebook, Instagram, and YouTube. Connecting with an influencer can have a huge impact on the growth of your ecommerce business. To hear more details on this topic, make sure to listen to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![6:00] Why you need to build an email list.[9:30] Create content for your audience.[13:15] Use Facebook to grow your reach![19:20] How a YouTube channel can help you connect with your customers.[21:30] Why you need robust social media engagement.[24:00] Don’t forget about connecting with influencers![27:00] Scott recaps all five ways to get traffic.[30:00] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.ecombizbook.comwww.theamazingseller.com/buildlistwww.theamazingseller.com/live
NEW To The Blog and Podcast? I created a Page Just for You called…START HERE!
If you enjoyed this episode share the love with your friends…Click To Tweet the show.
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How are things looking with your ecommerce business? Have you been able to hit all the benchmarks and milestones you had hoped to hit at this point? If you want to get some solid advice on how to keep reaching your goals and building a business you can be proud of, you’ve come to the right place! It is time for another session fo Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!
Stop and smell the roses
It sounds kind of cliche but, when was the last time to stopped to smell the roses? At the heart of the question is this, when was the last time you slowed down and just appreciated the beauty of life around you? Let’s face it. Life as an entrepreneur can be stressful! You need moments in your day where you can stop, look up from your computer screen or go for a walk. How do you stay grounded in reality? Tune into this episode of The Amazing Seller as Scott explains how sellers like you can keep the important aspects of life a priority.
Why you need to diversify your income
If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you diversify your channels, so your business isn’t dependent on just one. Did you know that principle applies to your personal income too? It’s true! Too often people get so focused on building their success and planning their future that they fail to set up sustainable financial plans. On this episode, you’ll hear from Scott as he explains how he started to branch out and create assets like his lake house property. You don’t want to miss this helpful episode!
Learn the process!
Do you ever wonder how leaders like Scott have been able to build a sizeable platform like TAS? According to Scott, it all comes down to learning the process. Whether it’s building a photography business, selling projectors on Ebay, retail arbitrage, or building an ecommerce brand, Scott says the one constant has been his ability to learn the process. At the heart of all these ventures, Scott has been able to cut through the complexity to learn what makes a business tick and he wants you to do the same! Check out the Ecom Business Formula ebook to see what Scott’s process is all about; you can do that by clicking the link in the resources section.
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast![5:00] Scott shares his thought of the week.[11:50] Question: What additional investments or business ventures are you doing?[27:30] Closing thoughts from Scott.
[divider] LINKS MENTIONED IN THIS EPISODE
www.ecombizbook.comwww.theamazingseller.com/askwww.theamazingsellertv.com
NEW To The Blog and Podcast? I created a Page Just for You called…START HERE!
If you enjoyed this episode share the love with your friends…Click To Tweet the show.
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Where is the best place to go for sourcing new products? Sure you could hit up the usual suspects like Alibaba, or you could try a different group like Global Sources. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Meghla from Global Sources. In her conversation with Scott, Meglah talks about how she got started with Global Sources, what you need to know about sourcing your product, the difference between a trading company and a manufacturer, and much more. Don’t miss a minute of this informative episode! Sourcing your product. Trying to figure out the sourcing piece of building your ecommerce business can be quite the hassle. Meghla is here to help cut through all the complexity and help sellers like you get a better understanding of what sourcing your product entails. Starting off, make a list of what your ideal supplier would offer. Once you’ve determined the parameters, it will make your search that much easier. If you just want to get test products and samples, your best bet is to connect with a trading company. To hear more about sourcing your product, make sure to listen to this episode of The Amazing Seller! The difference between a trading company and a manufacturer. Do you ever get confused by the terms and the differences between various organizations like a manufacturer and a trading company? You are not alone! Thankfully, we’ve got Meghla here to help clear up some of the confusion. According to Meghla, a manufacturer has their own factories, and they specialize with one type of product like wood, metal, or plastic. Trading companies will often have several different types of products available, and they usually won’t help you modify a product. Learn more about the difference between these two types of suppliers by listening to this episode! Why you should check out Global Sources. Don’t get stuck using the same old names in product sourcing if you don’t have to! Branch out beyond Aliexpress and Alibaba and give Global Sources a shot. Global Sources has been in business for over 40 years. They have built a trustworthy B2B platform that serves buyers and suppliers online and offline. Global Sources has more than 1.5 million international buyers, including 94 of the world's top 100 retailers who use these services to obtain product and company information to help them source from overseas supply markets. You can learn more about Global Sources by checking out their website located in the resources section. Make sure to do your homework! Let’s face it, sourcing your product can be a complicated and scary process! After all, you are talking about sending funds overseas with the hope that you’ll get a shipment of product in return. Don’t take this step lightly; do your homework! If you still don’t feel comfortable after your research, reach out to folks like Meghla to see if they can help alleviate some of your fears. To learn more about the whole sourcing process, make sure to check out this helpful episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast!
[3:30] Meghla joins the podcast to talk about her work with Global Sources.
[7:00] What you need to know about sourcing your product.
[9:00] The difference between a trading company and a manufacturer.
[13:30] What makes Global Sources different than their competitors?
[16:45] How does Global Sources vet their manufacturers and suppliers?
[19:00] Meghla talks about the Global Sources process for getting product samples.
[24:30] Where are the suppliers featured by Global Sources located?
[29:40] Scott and Meghla take a look at the Global Sources website.
[32:30] What is the benefit of attending a trade show?
[38:00] How to connect with Meghla and Global Sources.
TRANSCRIPT TAS 654
Scott always tries to keep things down to earth and approachable but do you ever wish you could just shoot the breeze with him and get his unfiltered thoughts? If so, you are in luck! It is time for another Real Talk session with Scott and Scotty, this time from their hot tub. On this episode, you’ll hear the guys talk about a recent customer service experience, how Scotty is growing his basketball coaching business, what it takes to serve your market, and much more. Don’t miss a minute of this helpful conversation between Scott and Scotty! Don’t skimp on customer service! When was the last time you had really terrible customer service? Unfortunately, those negative experiences tend to stand out in our minds way more than the positive ones. This is why you need to focus on delivering high-quality customer service each time you get a chance to interact with your customers or potential customers. The last thing you want your brand to be known for is poor customer service. On this episode of The Amazing Seller, you’ll hear from Scott and Scotty as they share a helpful lesson about customer service that they experience, don’t miss it! Focus on delivering value. Did you know that you can gather followers who become fans of your brand just by showing up and delivering value for no charge? It’s true! Just think about how you came to be a fan of TAS, sure Scott has some products he offers, but you get so much great content for free! If you can find a way to create resources like a podcast or an ebook, you can leverage that resource to grow your following. To hear more about this effective strategy, make sure to listen to this episode of The Amazing Seller! How making connections can help your brand grow. Some of the best ways to grow your brand won’t cost you any money. Seriously! Once you’ve created content for your brand, consider reaching out to other brands to partner with and cross promote. If you can deliver value to their audience and they can deliver value to your audience, it’s a win, win! What do you have to lose? Just reach out and make the ask, the worst thing that can happen is they ignore you or they say no. To hear how Scotty was able to make the right connections to grow his business, make sure to listen to this episode of The Amazing Seller! Slow and steady wins the race. If you’ve been part of the TAS community for very long, you know that Scott often talks about the value of adopting a slow and steady approach to building your brand. Sure, you could go out there and try to catch lightening in a bottle but why do that when you can follow a tried and tested approach? Look, it might not be sexy and popular, but Scott’s approach to brand building works! Learn more about brand building and the slow and steady approach from Scott by listening to this informative episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott and Scotty start the REAL TALK session in the hot tub. [11:00] Why good customer service is so important. [15:00] Scotty talks about his business training basketball players. [18:45] Why networking in your target market can help you grow your business. [23:00] Delivering value and supporting your market. [28:40] Slow and steady wins the race. [32:00] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.ecombizbook.com
[divider] NEW To The Blog and Podcast? I created a Page Just for You called…START HERE!If you enjoyed this episode share the love with your friends…Click To Tweet the show.Subscribe To Be The First To Receive Updates and NEW Podcast Episodes
Are you fired up and ready to take your ecommerce business to the next level of growth? What are you waiting for? Would you like to get more information and best practices before you jump in with both feet? If so, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss this opportunity to learn from Scott’s seasoned advice! Slow and steady wins the race. You’ve heard that old fable about the tortoise and the hare right? Of course the moral of the story is that the steady persistence of the tortoise is more valuable than the bluster and speed of the hare. Which character best represents your approach to building your ecommerce business? There are way too many hares out there and not enough tortoises! If your ecommerce business has any hope for long-term success, you’ve got to willing to put in the time and effort required. To hear more about the value of going slow and steady, make sure to listen to this episode of The Amazing Seller! Content creation tips. Do you find yourself struggling to come up with content ideas for your ecommerce business? Let’s face it, coming up with engaging content that will keep people coming back sounds like a huge task but in reality, it is easier than it sounds! Think about the type of content that draws you in as a customer, do you resonate with the polished and perfect messages or do you relate to a more authentic and down-to-earth approach? If your audience is the high-end beauty market, you’ll probably want a more polished approach, but if you are targeting rock climbers, you can be a little more barebones. Get more helpful tips on content creation from Scott by listening to this episode of The Amazing Seller; you don’t want to miss it! Doing nothing isn’t an option! If you’ve been around the TAS community for very long, you know that Scott doesn’t sugarcoat his message. He often explains that building an ecommerce business will be difficult and that you shouldn’t buy into success-overnight messages. While it will take hard work to build your business, that doesn’t mean that you should sit on your hands until the stars align (because they won’t)! You’ve got to be willing to take advantage of the time and resources you have at your disposal, don’t get hung up on what you don’t have. At the end of the day, doing nothing isn’t an option! Learn more about staying the course and building a successful ecommerce business on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:30] Scott’s thought of the week; slow and steady wins the race. [8:30] Question: What is your advice for content creation? [18:30] Doing nothing shouldn’t be an option! [20:00] Closing thoughts from Scott.
TRANSCRIPT TAS 652 TAS 652: Ask Scott #204 - When and How To HIRE for Content Creation for TRAFFIC? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 652 and session number 204 of Ask Scott. This is where I answer your questions here on the podcast and guess what? We are going to do it again here today. And today we're going to be talking about...
[read more="Read full transcript..." less="Read less"]
Click Here to Download Transcript << ...a question that I've been recently asked quite a bit because well, I've been talking a lot about creating resources and content to attract the right potential customers. And really building out external traffic.
Now, we’re talking about content creation. And today's question comes in about that and really about how to hire for content creation if I'm not the one that's able to do it or that wants to do it. When should I do that and what are my options?
Have you ever thought of buying an existing ecommerce business as a starting point or to expand your current brand? Do you want to eventually sell the ecommerce business you are currently growing? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down the pros and cons of building your own business vs. buying an already established ecommerce business. If you’ve been wondering about the options for selling a business, this is the episode for you! Have pen and paper ready; you don’t want to miss a minute of this informative episode! Why you should buy an existing ecommerce brand. There are a ton of risks and challenges when it comes to purchasing an already established ecommerce brand but what about the positive aspects? According to Scott, there are many sellers out there who are putting in the time and effort to grow a brand with the intent to sell it. Here are the advantages of buying an existing ecommerce brand.
You get to shortcut the brand building process. Instantly you get an established sales history. You get a built out product suite with connections to suppliers. You’ll have turnkey access to a website, email list, and social media channels.
To hear Scott expand on all the benefits of purchasing an established ecommerce brand, make sure to listen to this episode of The Amazing Seller! The drawbacks of buying an existing ecommerce brand. If there were no drawbacks to purchasing an already established ecommerce brand, everyone would be doing it! The truth is, by opting for an established brand, you are paying for the hard work and labor someone else poured into the brand. Here are the negative aspects to consider when it comes to buying an ecommerce brand.
The purchase price is going to be high, likely $100,000 or more. You are exposing yourself to risk. The money you use to purchase the brand is tied up. The brand could hit a ceiling after you purchase it. There could be elements of the brand that aren’t visible before purchase.
Make sure to catch this full episode of The Amazing Seller as Scott expands on these drawbacks and much more! Look for ways to expand and grow the brand! What is the best case scenario for purchasing an ecommerce brand? Ideally, you’ll find a brand for sale that is underpriced or underdeveloped but with a ton of potential. Sellers like you need to put in the time and do your homework, so you know how ecommerce brands operate. Once you’ve done your research, you’ll have a better idea of what to look for, and you’ll have a reasonable expectation on how to grow the brand. If you are inching closer to the idea of purchasing an ecommerce brand instead of building one from scratch, you need to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:45] The pros of buying an existing brand. [13:20] Look for ways you can advance the brand you want to purchase. [16:00] The cons of purchasing an established brand. [21:00] Should you buy a stake in a brand to expand your brand? [27:00] Closing thoughts from Scott.
TRANSCRIPT TAS 651 TAS 651: Buying a Business vs Building Your Own (Pros and Cons) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 651 and today we're going to be talking all about buying...
[read more="Read full transcript..." less="Read less"]
Click Here to Download Transcript <<
...a business versus building your own. I'm going to give you some pros and some cons and the reason why I wanted to do this episode was because, well I received a question from someone that is following me on Instagram.
And he said, 'Hi Scott. I hear you talking a lot about this EBF thing.' That's E-comm Business Formula. 'And this whole process of validating a market and figuring...
How do you attract external traffic to your website or product listing? If you really want to get your ecommerce business going, you’ve got to be an expert at driving traffic! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about how to attract traffic to your website, what it takes to create a digital product, why market research is so important, how to build a home base, and much more! This is the episode you need if you are prepared to go out there and grab attention for your brand, have pen and paper ready! Scott’s approach for attracting external traffic. Do you find yourself lost when it comes to getting traffic for your ecommerce business? Don’t waste your time guessing and stumbling around in the dark! On this episode of The Amazing Seller, Scott provides his time-tested approach for attracting external traffic.
Focus on your niche market. Build an email list. Launch your product on Amazon. Publish content regularly on your blog and other channels. Turn on Ads and start collecting passive income from your hard earned traffic.
There you have it! Your excuses are gone, you’ve got a roadmap to start driving traffic to your website. To hear Scott expand on each aspect of his approach, make sure to listen to this helpful episode! How to create a digital product. If you’ve been around the TAS community for very long, you know that Scott is big on creating and marketing digital products as part of a robust brand growth strategy. Have you dabbled with digital products yet? Do they sound too complicated for you? They don’t have to be! Digital products are a great way to grow the depth of your brand and gain credibility in the eyes of your audience. If you are ready to put in the time to create a digital product, then make sure to listen to this episode of The Amazing Seller! Why you need a home base. Did you notice a few days ago when most of the internet lost their collective minds when Facebook and Instagram were down for a couple of hours? If Amazon suddenly went down for most of the business day tomorrow, what would you do? Unfortunately, many ecommerce sellers have their entire brand wrapped up in and dependent on, Amazon. The best way to disaster-proof and future-proof your ecommerce business is to start building out your home base. To get the full scoop from Scott on this critical aspect of expanding your brand, make sure to listen to this episode of The Amazing Seller! Don’t be afraid to try something new! Let’s face it; building a brand is hard work! You will never get to where you want to be if you keep doing the things that kept you stuck, you’ve got to be willing to step out and try something new. Don’t let the fear of failure hold you back and keep you from the success you deserve! On this episode of The Amazing Seller, Scott gives some helpful insights and lessons that will prepare sellers like you to go out there put it all on the line. Get the help you need to make your goals and dreams a reality! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] How to validate digital products in your niche market. [6:20] Scott’s process for attracting external traffic. [13:00] What is an order bump? [16:30] How do you create a digital product? [24:00] Don’t jump the gun, do your market research! [26:00] Why you need to build a home base. [27:45] Where should you start? [30:30] Scott talks about an experiment that he’s planning. [33:30] Closing thoughts from Scott.
TRANSCRIPT TAS 650 TAS 650: UPDATE: $2,008 from External Traffic in 29 Days with NO NEW Products [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 650 and today well, I've got...
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What is the status of your ecommerce business? Is everything going according to plan or are you struggling to gather the momentum you need to succeed? If you need some solid advice that you can put into practice, you’ve come the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful and informative episode! Fall in love with the process. Let’s face it, work can be challenging, and it can be even more challenging when you hate to do the work you have to do. What is the solution? Do you quit and find a job you love or do you go into business for yourself? Even when you are self-employed, there will be things that you have to do that you don’t enjoy. What you need to do, according to Scott, is to fall in love with the process. When you fall in love with the process, it doesn’t matter what aspect of your business you are working on, the process of figuring it out and making it work is the point. To hear more from Scott about falling in love with the process, make sure to listen to this episode of The Amazing Seller! Building a platform for success. Scott often gets asked the question, “If you had to start all over again, what would you do?” As many of you know, Scott has been doing business online for over a decade, and his approach has evolved over the years. If he had to start over today, Scott says that he would focus on brand building. He would start with market research, niche down like crazy; then he’d begin creating content that would attract his target audience. Essentially, Scott would follow the exact path he lays out in his Ecom Business Formula ebook. Make sure to grab your copy of Scott’s ebook by checking out the link in the resources section at the end of this post! Are you willing to put in the work? Scott will be the last person to tell you that building an ecommerce business from the ground up is easy work, and that’s the point, building something worthwhile shouldn’t come easy! Where are you at with your commitment level? Are you all in or do you find yourself struggling to stay focused and motivated? Don’t buy the lie that you can build a brand with little effort. The effort required to build a sustainable business is great but so is the reward! Listen to this episode of The Amazing Seller as Scott encourages sellers like you to stick it out, don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Why you need to fall in love with the process. [11:00] Question: If you're starting over from scratch, what are you going to do? [20:00] Are you willing to do the work? [23:00] Closing thoughts from Scott.
TRANSCRIPT TAS 649 TAS 649: Ask Scott #204 - When and How To HIRE for Content Creation for TRAFFIC? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 649 and session number 203 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again today. And I'm excited. I'm here with you, I'm hanging out, we're going to talk...
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...a little bit about business, a little bit about life and all that stuff. And I'm fired up today. I really I'm. I have to say though. I just got done recording this intro and then found out that my mic was not actually feeding into my normal system.
It was all echo-ey and I'm like you know what, I can either let that ride or I can just rerecord that. It's like a five- or six-minute message I have for you guys. So I decided to rerecord it. And I could have gotten mad, I could have got upset but I said you know what I got to g...
Building a thriving ecommerce business is hard work, wouldn’t it be nice if there was a relatively easy way to generate consistent passive income for your brand? On this episode of The Amazing Seller, you’ll hear from Scott and Chris. In their conversation, the guys talk about the success of their new brand, how they’ve used digital products, what an “Order bump” is, how to increase traffic to your site, what it takes to scale your brand, and much more. You don’t want to miss a minute of this valuable episode! Should you create and sell digital products? If you’ve been part of the TAS community for very long, you know that Scott and Chris have been working on a new ecommerce brand for the last twenty months. In that new brand that they created, Scott and Chris decided to see how successful they could be with selling a digital product. As it turns out, their efforts paid off! By creating, marketing, and selling their digital product, they’ve been able to generate over $1,500 in monthly passive income. To get the full scoop on how the guys were able to accomplish this feat, make sure to listen to this episode of The Amazing Seller! Increasing traffic to your site. As an ecommerce seller, you know that a great product either physical or digital is only as good as the traffic you get coming to your site or listing. What does it take to increase traffic to your brand’s website or listing? You need content! You can’t expect people to give you their attention if you don’t give them something worth sticking around for. What have you done to keep your audience engaged? Have you been able to build trust with your target audience? Make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can increase traffic and expand your brand! How to scale your brand. If you want to see your ecommerce brand stand the test of time, you’ve got to become an expert at cultivating a connection with your audience. Too often sellers get excited about building their brand that they forget about how customers buy products! Think about how you made your last purchase, did you make the purchase because it was on sale or because you trusted the brand name? Let’s face it, people love to get a good deal on a decent product, but they stay loyal to a brand that they trust. Don’t you want to create a brand people can trust? To hear more about scaling your brand from Scott and Chris’ expert perspectives, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:15] Scott talks about the success they’ve had with the new brand. [5:20] What is an “Order bump?” [8:00] Chris talks about providing a one-time offer. [10:10] How do you start driving traffic to your site? [20:00] Scaling a brand requires grabbing your audience’s attention. [24:10] Closing thoughts from Scott and Chris.
TRANSCRIPT TAS 648 TAS 648: How We Added $1,654.94 in Passive Monthly Income (Details) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 648 and today we're going to be talking about...
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...how we just added $1,654.94 in passive monthly income and I'm looking at this probably growing to at least $2,000, to maybe even $3,000 per month because we're just getting started.
And I have my good friend back on again, Chris Shaffer and he is going really share with us the nitty gritty here and what we actually did. Some of the numbers, the metrics, the conversion numbers and what we actually did.
So Chris, what's up my friend?
[00:00:42] Chris: Not too much man. Looking at these numbers and loving every minute of it.
[00:00:48] Scott: Loving every minute of it.
Did you know that there have been three significant updates from Amazon recently? It’s true! If you find yourself wondering what you missed or why these updates are important for you and your ecommerce business, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss Amazon Live, Amazon’s Voice of the Customer (VOC), the value of good customer service, the “Portfolios” addition to Amazon PPC, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of this helpful and informative episode! Amazon LIVE Have you checked out Amazon’s new Live feature? Are you wondering if it is similar to Facebook Live and other tools? According to Amazon, there are three main reasons why you should consider getting your brand featured on the service.
Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream. Interact with viewers. Chat and interact directly with shoppers as they watch your livestream. Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams.
To find out if it is a good idea to get your brand featured on Amazon Live, make sure to listen to this episode of The Amazing Seller! Amazon VOC What if there was a way to get a more accurate idea of what customers think of your products beyond the review they post? Amazon is rolling out a new tool called Amazon VOC; it is designed to display the Customer Experience Health of a seller’s offers and customer comments that are meant to help sellers identify product and listing issues so they can take action to resolve problems. Here are the three main issues Amazon is trying to achieve with Amazon VOC.
Review Customer Experience (CX) Health - Understand how each of your offers is performing relative to similar products in terms of customer experience. Understand your customers - Read recent comments and identify common product or listing issues affecting customers. Improve products and listings - Take action to address product issues identified through customer feedback and optimize your listings.
Do you think you’ll use this new feature from Amazon? To get Scott and Chris’ take on this new feature and what it will mean for your ecommerce business, make sure to listen to this episode of The Amazing Seller! Will “Portfolios” make your life easier? Let’s face it; there are few people who get as excited about PPC updates as Chris Shaffer! But there is a good reason for sellers like you to get at least a little happy about Amazon’s new update with the “Portfolios” tab in your Amazon PPC account. In the portfolios tab, you can take multiple PPC campaigns and view them as one campaign in terms of ad metrics over time. With this new feature, you can consolidate a broad match campaign, a phrase match campaign, and an exact match campaign into one portfolio inside the Amazon ecosystem. With the new process, you can still view all of your campaigns individually, or you can view them in summary as a group. For an even deeper understanding of what this means for your ecommerce business, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott and Chris talk about Amazon Live. [9:00] Why you should take advantage of tools like Amazon Live. [15:30] What is Amazon VOC? [19:20] Why taking care of your customers will make you stand out. [22:50] Chris about the “Portfolios” addition to Amazon PPC. [28:00] Closing thoughts from Scott.
TRANSCRIPT TAS 647 TAS 647: HUGE Amazon Updates for SELLERS [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 647 and today we're going to talk all about Amazon and thei...
Do you have all the tools you need to help your ecommerce brand compete in a tough market? Wouldn’t it be nice if you had a clear approach that you could use to time and time again to launch products in a challenging market? It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott expert insights! If it were easy, everyone would do it! How do you handle difficulty that comes your way? Do you easily throw in the towel or are you the type that sticks with it to find a solution? Too often people get excited about their plans only to give up on them when things get challenging. Don’t fall for that trap! If you want to build something that lasts, you’ve got to be willing to stick it out in good times and in difficult times. Let’s face it; if creating a successful and thriving ecommerce brand was easy, everyone would be doing it! If you’ve made it this far, you can count yourself among the brave and determined few. Get more helpful insights like this one from Scott by listening to this episode of The Amazing Seller! How to sell products in a competitive market. Are you ready to go all in and build your ecommerce brand in a competitive market? Do you think you’ve accounted for all the challenges you’ll face along the way? On this episode of The Amazing Seller, Scott lays out his plan for selling products in a competitive market.
Research the market you want to compete in as a whole. Niche down and get specific. Find out how you can educate your target market. Go where your market is hanging out — Instagram, YouTube, Facebook, etc. Leverage your interests or your area of expertise.
If you are ready to start putting in the work necessary to build an ecommerce brand that can compete in a crowded market, this is the episode for you. Don’t miss it! Don’t build your brand around a product! If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build an ecommerce brand that will last. All too often ecommerce sellers focus on the wrong aspects and get distracted by building their brand around a product. That approach might work in the short term, but it won’t work for the long haul! Scott has created a resource that sellers like you can use to build a well thought out ecommerce brand, you can find a link to this resource at the end of this post. Go further with this topic and much more from Scott by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:20] Scott’s thought of the week; if it was easy, everyone would be doing it. [7:15] Question: How can I sell products in a competitive market? [17:40] Scott recaps his approach to selling in a competitive market. [19:20] Closing thoughts from Scott.
TRANSCRIPT TAS 646 TAS 646: Ask Scott #202 - How Can I Sell Products in Competitive Market? FB LIVE [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #646 and Session #202 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again here today and today’s question is all about...
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...how to sell products in a competitive market, and this was a question that came in that I'm going to address. Actually, I'm going to play another recording from a Facebook live where I answered this live on a Facebook live. Get it? Live? And I answered it live but I'm going to actually play the recording for you because after I got done, I was like, "You know what, that's a great question.
Do you want to grab attention for your ecommerce brand? Of course, you do! If you’ve been a TAS follower for very long, you know that attention is the new currency! On this episode of The Amazing Seller, you’ll hear from Scott as he talks about the new Amazon Live feature, how sellers like you can take advantage of it, why brand building is so important, how to create a good video, and much more. If you are ready to put yourself out there and make a bold move for your ecommerce brand, this is the episode for you! It’s all about getting attention. Recently, Amazon has rolled out a new feature called Amazon Live. According to Amazon, there are three main reasons why you should consider getting your brand featured on the service.
Drive sales. During your livestream, shoppers can purchase your featured products in the carousel displayed next to your stream. Interact with viewers. Chat and interact directly with shoppers as they watch your livestream. Be discovered. Reach more shoppers on Amazon.com and build your brand through interactive livestreams.
On this episode of The Amazing Seller, you’ll hear from Scott as he takes a tour of Amazon Live and gives a rundown of how he thinks the service will work for sellers like you. Don’t miss this opportunity to learn from Scott’s keen insight! Brand building is the way forward! Let’s face it, the days of hitting a huge ecommerce homerun with a one-off product are long gone. Sure, some sellers will strike gold here and there but the wave of the future, according to Scott, is brand building. Scott is not the only one sounding the alarm when it comes to brand building; Amazon has just validated Scott’s insight by showcasing this new feature for brands. Will you take advantage of the direction that the ecommerce industry is headed in or will you be left behind? If you are ready to start your journey to build a thriving ecommerce brand, make sure to pick up Scott’s Ecommerce Business Formula ebook, you can find a link in the resources section at the end of this post! Scott’s basic video formula. If you find yourself convinced that shooting an Amazon Live or Facebook Live session is the right move for your brand, but you just can’t bring yourself to step in front of the camera, what should you do? Should you focus on working up the courage or is there another solution? Would your fear be reduced if you had a blueprint to creating a good Live video? If so, you are in luck! Scott has compiled his basic video formula that sellers like you can use to get started with creating video content.
Lead with the hook. Right out of the gate you want to tell your audience what they will learn. Repeat a call to action. Get people to engage by liking, commenting, or sharing. Deliver the goods. Make your content simple and engaging.
To hear Scott expand on this basic video formula, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Why you need to invest in building a brand. [7:00] Scott explores Amazon Live. [11:45] How sellers like you can use tools like Facebook Live and Amazon Live. [16:00] Scott shares his basic video formula. [19:30] Get into the brand building business! [21:45] Closing thoughts from Scott.
TRANSCRIPT TAS 645 TAS 645: (NEW) AMAZON LIVE Videos Promoting Your Products [EPISODE]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #645 and today I am excited because there is something brand-new that Amazon is rolling out...
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...that can help your business and your brand. Now, the key word there is “your brand.” They are looking for brands to show up and do more or less Facebo...
Does your ecommerce business have a solid foundation? Does it have what it takes to go the distance and provide you with reliable income for years to come? If you are looking for ways to diversify your revenue stream, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the seven ways he’s identified and tested to increase your profits and diversify your revenue stream. This is the episode you need to future-proof your business; you don’t want to miss it! Add to your product line up. Did you know that you could have a great addition to your product line up sitting in plain sight? Think about it! You could easily add some variations in size, color, or quality to your existing products. You could also bundle several product or variations together as a packaged deal. Think of how you buy items online and try to target your audience that same way. It doesn’t have to be as complicated as coming up with an entirely new product idea, experiment with the idea that works! To hear more about this important topic from Scott, make sure to listen to this episode of The Amazing Seller! Content + Traffic + Ads = Increased Revenue If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see the value in creating content for your niche market. Have you started creating content yet? What are you waiting for? It may sound intimidating and scary, but it doesn’t have to be! Just start creating content like product reviews, or comparisons, or helpful tips for others in your niche. What do you have to lose? Sure, your first videos or blog posts won’t be completely polished and professional, but that’s OK. There is always room to grow and improve, but you’ve got to put yourself out there!
According to Scott, if you can build traffic through your content, then you can capitalize on that traffic by turning on Ads. Turning on Ads will help you with a new income stream so you can focus on expanding your brand. Learn more about creating content and driving traffic from Scott’s expert perspective by listening to this episode of The Amazing Seller! Create or buy digital products to sell to your audience. Did you know that you can create an income stream simply by writing an ebook? It’s true! All an ebook would cost you is the time to write it and edit it; the rest of the process is free. That means, when you sell your ebook, you get all the profits! If you don’t think that you have an ebook in you, that’s OK. There are a ton of options out there that allows sellers like you to buy up resources like ebooks or instructional videos that people have created that you can buy or sell on your site. To learn more about these great options to diversify your revenue stream, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Add a new product, variation, or bundle to your brand. [6:45] Consider selling your product on another platform like Ebay or Etsy. [9:00] Add related products to your blog and link to it as an affiliate. [12:00] Build traffic through the content on your blog and then turn on ads. [15:45] Add content to YouTube and use Adsense. [17:50] Include digital content in your brand. Either create it or pay for it. [23:20] Create sales funnels and use Facebook Ads to drive sales. [25:50] Scott recaps all seven ways to diversify your revenue streams.
TRANSCRIPT TAS 644 TAS 644: 7 Ways to Diversify Your Revenue Streams and Add More Profits [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #644 and today I’m excited because we’re going to talk about ways to...
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Are you fired up and ready to take on all the challenges that stand in your way of success? Could you use a little push in the right direction? If so, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s experienced perspective! Think bigger than just the buyers! Everyone is going after buyers on the ecommerce marketplace today, are you going to join along with the crowd or are you going to do something that makes your brand stand out? No one wants their business to fade in the background while someone else shines, but so many sellers are not willing to do the hard work to differentiate themselves from their competitors. If you want to stand out, you’ve got to think bigger than just the buyers in your niche, you’ve got to think of your whole niche market and how to stand out as a brand that serves them. To hear more on this vital topic, make sure to catch this episode of The Amazing Seller! Why niching down works. Time and time again, sellers turn to Scott to find out how they can sell more of the product they’ve been selling on Amazon. While Scott can provide helpful tips here and there that will move the needle, his approach is focused on identifying niche markets and building a brand from there. Scott doesn’t teach how to niche down to a specific market just for the heck of it, he’s done it and he’s seen the successful results first hand. Don’t be content to just make a few bucks off of the next fidget spinner, build an ecommerce business that will last! Listen to this episode of The Amazing Seller as Scott expands on this important subject. Make sure to build out your assets. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out your ecommerce brand by using tools like external assets. External assets like YouTube channels, Facebook pages, email lists, and ebooks are just a few of the examples that Scott teaches sellers to embrace. Where are you at in the process? Have you started building your external assets yet? If you are looking for a good place to start, make sure to check out the link to the ebook that Scott wrote located in the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [6:00] Scott’s thought of the week. [10:50] Question: How do I know which niche to build my brand around? [20:00] How to validate your niche market and grow your brand. [23:00] You need to have a unified and consistent brand. [27:30] Closing thoughts from Scott.
TRANSCRIPT TAS 643 TAS 643: Ask Scott #201 - How Do I Know Which Niche to Build My BRAND Around? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #643 and Session #201 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I’m going to do it again here today and I’m excited. And I don’t know if you can hear at my voice but it's almost shot and that's because I was at a volleyball tournament all weekend with my daughter and, yeah, we were yelling a little bit so that's the voice. So, hopefully, we can get through this episode and I’ve got a few other episodes I’m supposed to record today so, fingers crossed, the voice holds up. So, anyway, today what we’re going to be talking about and this is a question that came in is how to know what niche to build the brand around or your brand around. It's a great question and actually, I am going to play the recording from a Facebook ...
Is your ecommerce business prepared to handle new sales tax changes that multiple states are adopting? Have you been worried about sales tax compliance and find yourself desperately looking for answers? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Martina Chavez from Avalara. In her conversation with Scott, Martina talks about the recent Supreme Court ruling involving Wayfair, the solutions that Avalara has created for sellers, what you need to do to make sure your business is in compliance, and much more. Don’t let the stress of tax stuff distract you! Get the critical information you by listening to this episode! What happened with the Wayfair case? If you avidly follow ecommerce news, it's likely that you’ve heard of the Supreme Court case involving the ecommerce business, Wayfair. For those of you who missed the big news, here is what happened in that case.
Basically, the ruling decided that states may charge sales tax on purchases made from out-of-state sellers, even if the seller does not have a physical presence in the taxing state.
This was a major change overturning a case from 1992 which stated that the Dormant Commerce Clause barred states from compelling retailers to collect sales or use taxes in connection with mail order or Internet sales made to their residents unless those retailers have a physical presence in the taxing state.
If you are wondering if this new decision affects your ecommerce business and the state you operate out of, make sure to check out the resource that Martina and her team at Avalara put together, you can find it in the resources section at the end of this post. How new and seasoned sellers can make sure they are in compliance. Now that you have a basic idea of what happened with the Wayfair case, you’ll probably want to know how that impacts your ecommerce business. For sellers starting out, this process is easy, start by registering to collect sales tax in your current state (unless your state doesn’t collect sales tax). From there, depending on your volume of sales, new sellers should start the registration process for collecting sales tax in the most populated states like Texas, California, and Flordia. You can also wait and just watch where most of your sales are coming from and start the process in those states.
For more seasoned sellers, the process will prove to be a bit more complicated but not impossible! Basically, follow the same steps as the new sellers need to follow, but you also need to respond to any letters that any states have sent you regarding sales tax compliance. Another good option for many seasoned sellers to submit a Volunteer Discolusre Application (VDA) that allows you to get into compliance with a large up-front sum of money that you have to pay.
The information that Scott and Martina have provided regarding sales tax compliance is only a starting place for sellers like you. Make sure to consult with your professional accountant to ensure that your business is on the right track. Tax compliance solutions from Alvara. Let’s face it; all this tax talk is complicated, confusing, and often overwhelming. What if there was a way to cut through all the complexity and trust that all of your tax obligations were taken care of? Good news! The folks at Alvara have worked hard to create a whole line up of solutions that small business ecommerce sellers like you can use.
You can let Avalara handle your sales tax compliance and get more accurate bookkeeping in the process. Avalara can automate sales tax rates, prep, filing, and payment. To hear more about Avalara and the amazing work they are doing to help small business owners, make sure to check out the link to their site located in the resources section below!
Wayfair (Economic Nexus) info:
Small Biz Resource Page/Free Trial: OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
What is the next big step you need to take with your ecommerce business? Are you still in the research phase? Are you focused on building your brand with content to publish on social media? On this episode of The Amazing Seller, you’ll hear from Scott and his son Scotty as they have a “Real Talk” session. In their conversation, the guys talk about eliminating excuses, providing value to their audience, taking action, avoiding the trap of perfection, and much more. You don’t want to miss a minute of this engaging episode! Stop making excuses. There will always be a reason why you should wait or get this or that lined up before you launch your ecommerce business. While there are a few legitimate reasons to delay your business, the truth is, most of them are excuses. Don’t let yourself fall for the excuses that keep thousands of men and women from pursuing their dreams. You don’t need to have all the answers, and everything figured out to take your first step. To hear Scott and his son expand on why you need to kick your excuses to the curb, make sure to listen to this episode of The Amazing Seller! Provide value. If you can find a need or pain point that people in your community or your niche subject of interest want to be solved, then you’ve got yourself a recipe for success. Seriously! People will pay for you to walk them through a careful analysis of products they are interested in or a specialized topic they care about. What is it that you are uniquely positioned to deliver to the marketplace? Are you an avid rock climber or basketball player? Do you love to create tools that will help you in your garden? Whatever it is that you spend your free time doing, you can likely use it to serve a community and provide value. Find out how you can get started by listening to this helpful episode of The Amazing Seller! Take action! Where do you hope to be five years from now? Do you have dreams of your ecommerce business running smoothly or even expanding into other areas of interest? What steps are you taking right now to achieve your goals? Too often leaders like you delay taking action because it is risky or uncertain, but that rarely ever changes! You’ve got to be willing to do the hard things now you can enjoy the fruits of your labors down the line. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Welcome to Scott’s Real Talk session with his son, Scotty. [6:15] Is college the best investment for your future? [10:00] Stop making excuses! [15:00] Don’t let perfection keep you from taking action. [20:00] There is a ton of opportunity out there, what are you waiting for? [22:00] Closing thoughts from Scott.
TRANSCRIPT TAS 641 TAS 641: (REAL TALK) STOP Overcomplicating Things + Advice from Scotty MY 20 Year Old Son [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #641 and today, well, I’ve got a little bit of a different episode for you and it's...
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...something I'm calling real-talk because that's exactly what was happening when I was taking or getting a ride from my son after a volleyball game and actually after dinner and him and I were driving and he was actually driving and we were having a good conversation. I said, "You know what, I think I’m going to do a Facebook live and we can just go ahead and riff on this stuff and we can have this conversation out loud,” because I had a guy at volleyball who was asking me questions about what I do and what he wanted to do and thinking about like what he had said to me and thinking about why he may be overcomplicating things or just anyone in general and then my son star...
When was the last time you took a serious look at the direction of your ecommerce business? Are you hitting all the milestones you’ve been aiming for? If you need a little boost to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! Build for your future right now! Often those who want substantial financial success are too impatient to make the decisions that are needed to reap that type of benefit. Put it this way, most young people are too impatient to invest their money into a savings account for their future but by the time they are knocking on the door of retirement, they’ve lost their advantage! If you don’t make deliberate decisions now to impact your future, it will be too late. Listen to this episode of The Amazing Seller as Scott shares a helpful example from his family life that illustrates this important lesson, you don’t want to miss it! Scott’s 6 steps for quick cash flow. What would you do if you were strapped for cash but wanted to start growing your funds to start an ecommerce business? What would be your first step? Would you work a side hustle like driving for Uber or would you try to pick up a second or third job? On this episode of The Amazing Seller, you’ll hear from Scott as he shares the six-step process to get some quick cash and start an ecommerce business.
Start selling items through retail arbitrage. Find your market and sub-niche down. Then validate the potential for growth. Begin your product research process. Start producing content for your brand with blog posts, videos, or social media. Build an email list. Repeat steps four and five consistently.
Would you add anything to Scott’s list? Have you started the road to building your ecommerce business yet? What are you waiting for? Here you have an easy to follow guide created by an expert! To hear Scott expand on each step, make sure to listen to this informative episode! Do you have your copy of Ecom Business Formula yet?
If you’ve been around the TAS community for very long you know that Scott wants to help as many people as possible as they seek to build their very own ecommerce business. Have you grabbed your copy of Scott’s new ebook yet? In it, Scott has a detailed and easy to follow formula to build an ecommerce business from the ground up. If you think you have all you need for success, why not take a look at Scott’s approach? What do you have to lose? Check out the link the resources section below to get your copy today! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:45] Make sure to grab your copy of Scott’s Ecom Business Formula book! [4:20] Scott’s thought of the week. [9:20] Question: I need cash flow quick, what should I do? [11:10] Scott’s 6 steps for quick cash flow. [19:15] Scott recaps all 6 steps. [21:00] Closing thoughts from Scott.
TRANSCRIPT TAS 640 TAS 640: Ask Scott #200 - I Need Cashflow FAST - What Should I Do? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #640 and Session #200 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do every single week. We’re going to do it again here today and, yes, I did say episode or Session 200 which is insane that that means that for 200 weeks and actually it’s been a little bit longer because I skipped a few Ask Scotts to actually talk about a few other topics or whatever, but there have been 200 sessions of me coming on and answering questions from you,
What is your relationship with fear like? Does it control and dominate your life? Do you use it to motivate yourself? Are you able to keep a good handle on it? How has it affected your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a Facebook Live session he hosted on the topic of fear. In his Facebook Live session, Scott talks about his dream for his lake house property, how fear has reared its head in his life, why you shouldn’t let fear hold you back, and much more. If you are ready to kick fear to the curb, this is the episode for you! Fear is normal, but don’t let it run your life! Do you ever wake up panicked and worried about your ecommerce business? Do you find yourself stressing over that large product order you placed or that product listing that just went live? If so, you are not alone! Many sellers just like you struggle with a significant amount of fear as they struggle to get their business off of the ground and running. Fear is a normal reaction to uncertainty but it’s OK to let fear run your life. The challenge is to walk the line between caution and reckless risk-taking, are you up for it? Hear more about this important topic by listening to this episode of The Amazing Seller! Lowering risk will help you fight your fears. One of the best ways to push back the fear in your life is to take a look at what you can do to control the situation. If you are worried about the next step in your ecommerce business, then get out there and do the research you need to lower your level of risk. Your fears and worries won’t just evaporate; you’ve got to be willing to make forward progress and do the work necessary to remove obstacles in your way. Scott encourages sellers like you to educate yourself and take advantage of resources like TAS to lower your risk level and decrease the control fear has on your life. To get more helpful information about lowering your risk, make sure to listen to this episode of The Amazing Seller! What are you waiting for? Take action! Often you’ll find people in your orbit who are stuck in their lives and unwilling to do the hard work necessary to get things turned around. Does that sound familiar? Do you find yourself sinking back into that mindset? The best way to push back and reclaim your moment is to take action. If you’ve been around the TAS community for very long, you’ve heard Scott encourage sellers too, “Take action” at the end of every episode but it’s not just a saying, Scott lives this motto. He genuinely wants to help sellers like you identify the roadblocks and challenges that get in your way and find ways to solve them. One great resource that you should check out is Scott’s new book called, “Ecom Business Formula.” The link to this book is located in the resources section at the end of this post. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] How Scott got involved in the Airbnb space. [7:45] Scott jumps into a Facebook Live session about fear. [11:15] Scott’s vision for his lake house property. [18:00] The fear you have is normal, but don’t give in to it! [23:00] Why you need to lower your risk. [27:30] Make your plans but make sure to take action! [32:30] What is the worst that can happen? [35:15] Closing thoughts from Scott.
TRANSCRIPT TAS 639 TAS 639: FEAR is REAL - It's Time To Face it and Achieve Your Goals [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #639 and today we’re going to be talking about...
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...something that isn’t really talked about too much and I think it should be because it’s a real thing and that is fear. Yeah. That's right. Fear. And the reason why I wanted to do this is because I know...
Have you ever had a moment in your business when getting your pay just a few days earlier could have made a significant difference to your bottom line? If you have, you aren’t alone! Many ecommerce sellers like you have struggled with the way Amazon’s payout system works. What is the solution? On this episode of The Amazing Seller, you’ll hear from Vicky Sullivan from Payability.
Payability is a fast-growing fintech company founded and headquartered in New York City. They provide flexible financing solutions to small businesses in the digital economy. Payability has financed over $1 billion in growth capital to thousands of small businesses.
In her conversation with Scott, Vicky talks about how she got started with Payability, what options are available through Payability, how most sellers use Payability, why some sellers are hesitant to use the service and much more. If you’d like to have more options when it comes to getting your funds into your account, this is the episode for you! The advantage that Payability gives sellers. Have you ever seen that number that Amazon will send your way showing you the sales figures you missed out on because your product was out of stock? Isn’t seeing that number the worst? What if there was a way to make sure your ecommerce business never missed those critical sales numbers again? According to Scott, one of the best advantages that Payability can offer sellers is the ability to avoid ever going out of stock again. Can you imagine that? If you’d like to learn more about how Payability and service like it can help sellers like you, make sure to listen to this helpful episode of The Amazing Seller! Several options you should consider. Are you ready to take a serious look at what services like Payability have to offer? What do you have to lose? Vicky Sullivan was kind enough to talk about two options they provide at Payability, instant access, and instant advance.
Instant access - Instead of waiting weeks to receive your marketplace sales revenue, Payability Instant Access makes your sales available the next day, every day. Consistent cash flow you can use to reinvest in your business today. Instant advance - Payability purchases your future marketplace receivables, and gives you that capital today. Leverage your account health and sales performance to make an investment in your business.
If you think it is time to incorporate Payability into your ecommerce success strategy, make sure to listen to this episode as Scott and Vicky expand on this important topic! Reservations sellers have with services like Payability. Wait, doesn’t all this early access to funds sound too good to be true? What are some of the drawbacks and reservations that people have when it comes to services like Payability? The good folks over at Payability aren’t providing this service for free; it’s a business model! They do charge a small percentage of the money they advance you. While that may scare some sellers off, consider this, you pay for other services like PPC, why not this one? If it fits into your larger strategy of growing and scaling your business, you should consider if the benefit is greater than what it would cost you. Make sure to listen to this episode of The Amazing Seller as Scott and Vicky go deeper with this subject! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:15] Vicky Sullivan joins the podcast to talk about Payability. [8:20] What options are available through Payability? [11:20] How sellers use Payability. How Payability decides the amount to give sellers. [18:30] Why are people cautious about using services like Payability? [22:10] Vicky shares some success stories from sellers who used Payability. [24:00] Scott talks about the advantage that Payability can give sellers. [26:00] What is Instant Advance? [28:30] How to connect with Vicky and Payability.
Are you fired up and ready to take on the weekend? Do you have plans to work on your ecommerce business or are you in for a much-deserved break? If you want to keep the fires burning, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, provides his answer to a question from a TAS follower like you, and much more. Have pen and paper ready; you don’t want to miss a minute of this exciting episode! Why you need to embrace the long game. Let’s face it; everyone loves to find a shortcut. Just announce at your next family gathering that you are going on a road trip and chances are, someone will have advice on how to find a shortcut. But the truth is, there is no shortcut when it comes to building a future-proof ecommerce business. Go ahead and get the idea of a shortcut out of your mindset if you want any chance for long-term success. Buckle up and be prepared to build a solid foundation for your business, brick by brick. To hear Scott expand on this critical topic, make sure to listen to this episode of The Amazing Seller! Invite your audience along for the ride. When was the last time you took a stroll through YouTube? Sure you’ve probably ended up there for a cat video or two but when was the last time you really took a look at how influencers and others intentionally engage with their audience? If you look closely, you’ll find that few YouTube channels come out and act like an expert. This is good news for you! You don’t have to go into building your brand or a YouTube channel with all the answers, just invite your audience to join you for the ride. You can use this approach as a way to bond and build a relationship with your audience. To learn more about this valuable approach, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! TAS resources made for you! Do you ever find yourself faced with an issue or challenge in your business and you wished someone had a blueprint to help you out? Outside of using Google to find your answer, what do you do? Yes, you have Scott’s advice in the form of this podcast but what if you want a more in-depth approach? Good news! Scott and his team have worked hard to bring TAS followers like you a top-notch resource called, the “Ecom Business Formula.” This book is a "blueprint" to launch and grow an ecommerce business rather than a traditional how to sell on Amazon "book." Make sure to check out the link in the resources section to grab your copy! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:15] Scott’s thought of the week, the long game vs. the short game. [11:00] Question: Should I start a YouTube channel for my business? [15:45] Invite people along for the ride. [21:00] Closing thoughts from Scott.
TRANSCRIPT TAS 637 TAS 637: Ask Scott #199 - Should I Start a Youtube Channel for my Business? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 637 and session number 199 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today. And I'm fired up...
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...to answer this one because, well it's a good question and it has to do with external traffic and it has to do with just external channels. And well I'll just tell you what it is. So should I start a YouTube channel for my business?
It's a good question. And I've got some thoughts on this Then you might be thinking Scott is going to say, 'Yeah, of course you should.' But there are certain markets that lend itself to this and there's some instances that don't. So we're going to go ahead and discuss that in detail. Now,
What does it take to build a successful ecommerce business these days? Is there some secret formula that high achieving sellers like Scott have discovered that everyone else doesn’t know about? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes back his guest, Jill Stanton.
Jill and her husband Josh are the co-founders of, Screw The Nine To Five. They are serial online entrepreneurs and world travelers. Jill has extensive experience with not only engaging but building social media communities around niche interests.
In her conversation with Scott, Jill talks about building social media communities, why it’s important to target a market with existing social media groups, if it’s a good idea to use giveaway contests, why you need to care about what people you want to reach care about, and much more. Don’t miss a minute of this informative episode featuring Jill’s expert perspective! Don’t try to build something out of nothing. If you have a great product idea or a direction you want to take your brand, should you just run with it or are their validation steps you can take? According to Scott and Jill, it is not a good idea to try to reinvent the wheel. Why go out and try to create something out of nothing when you can locate existing excitement and energy around a niche market and build from that? If you want to build a rafting ecommerce brand, then go out there and start connecting with rafting groups! To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! Provide value before you try to sell. Let’s face it, salespeople have a terrible reputation for using people as a means to their end. Just take a look around your social circle, you are sure to find someone who has had a negative experience with a salesperson. What is the solution? Is there any hope for an honest person who wants to make a sale? Yes! Scott and Jill teach sellers like you to focus on providing value before you try to sell anything. Don’t go in, guns blazing hoping to land a big sale. Enter into social media groups and other spaces with the intention of helping others and connecting them to resources. Make sure to listen to this episode of The Amazing Seller as Scott and Jill expand on this important subject! Don’t take short cuts, play the long game! Too often people are looking for a quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. Building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, “Nothing worth having comes easy.” Listen to this episode of The Amazing Seller as Scott and Jill encourage sellers like you to play the long game! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:20] Jill Stanton joins the podcast to talk about building social media communities. [5:15] Make sure there is an existing community you can build from. [10:20] Is it a good idea to launch a giveaway contest for your group? [13:00] You need to care about what the people you are trying to reach care about. [18:30] If you want to build something, start providing value! [22:00] Scott shares the story behind the, “Five Minute Pitch.” [24:45] Jill’s advice for sellers who want to start building a community. [30:00] Don’t take shortcuts, play the long game! [32:15] Closing thoughts from Scott.
TRANSCRIPT TAS 636 TAS 636: How to USE Facebook Groups to Get Traffic, Make More Money and Build Brand Loyalty with Jill Stanton [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Po...
What will it take for you to get your ecommerce business to the next level of growth this year? Do you need to refine your processes? Do you need to rethink your strategy? What about bringing on some extra help? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Nathan Hirsch.
Nathan is the Founder and CEO of FreeeUp, a marketplace connecting business owners with the top 1% of freelancers in ecommerce, digital marketing, web development, and much more.
In his conversation with Scott, Nathan talks about figuring out the right time to hire outside help, how FreeeUp vets their freelancers, what jobs are available on FreeeUp, and much more. Don’t miss a minute of this helpful episode featuring Nathan’s expert perspective! Is it better to go deep or wide with your brand? If you had to choose right now, would you rather have your brand take a broad approach to the market or a narrow approach? Many business leaders agonize over this decision, and they should! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you niche down and take a more narrow approach with your ecommerce business. In Scott’s thinking, it is better to niche down and focus on a specific target market than to try to be a jack of all trades. To hear more about the value of niching down, make sure to listen to this episode of The Amazing Seller! The right time to hire outside help. Can you afford outside help? Do you have space in your budget to onboard a new team member? What about all the challenges of bringing on a new employee? With FreeeUp, you can get the help you need at a reasonable rate all without having to bring on a dedicated employee! At FreeeUp, they vet a wide range of freelancers that you get to choose from. Need help with a quick project? Great! Do you need someone to take care of your ongoing customer service needs? They’ve got you covered! Just think of all the freed up time and mental space that outsourcing even a few simple tasks can provide. Make sure to check out the FreeeUp link located in the resources section at the end of this post! Expanding your business won’t be easy but it will be worth it! Let’s face it, the reason why most startups fail to scale their business is due to a lack of planning and follow through. You can only run things as a one-man show for so long before you need to bring in outside help. Bringing on outside help is where most business leaders fail. Don’t fear failure! Just like failure shouldn’t hold you back in business, it also shouldn’t hold you back when you encounter a set back with hiring. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed, don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Nathan Hirsch joins the podcast and gives an update on FreeeUp. [7:00] Is it better to go wide or deep? [10:00] When is the right time to hire outside help? [16:15] What are the common first hires? [22:45] How do Nathan and his team vet virtual assistants? [27:00] What jobs are available on FreeeUp? [32:30] Closing thoughts from Nathan and Scott.
TRANSCRIPT TAS 635 TAS 635: ADVICE for HIRING EXPERTS to Help Grow Your Business [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #635 and today we’re going to be talking about...
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...how you can really grow your business and not just on your own. So, I've invited on a guest, a repeat guest. His name is Nathan Hirsch from FreeeUp and I wan...
What are you going to do to make your ecommerce business stand out from all the competition on the marketplace? How will you make a name for yourself and your brand? If you need a spark of creativity, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, updates on TAS resources, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this helpful episode featuring Scott’s seasoned perspective! Surround yourself with positive people Did you know that you mirror the attitudes and mindsets of the people you spend your time with the most? It’s true! Haven’t you noticed that when you spend a lot of time with someone who complains a lot that you find yourself complaining too? Or maybe you find yourself in a crappy mood, and then you realize it is because you just spent time with someone who is having a terrible day. Just as negative attitudes and mindsets are often contagious, so are positive ones! Choose which one you’d rather have your life reflect then order your life and relationships accordingly. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller! Why you need external assets for your brand Is it a good idea to have multiple investments engaged to help your ecommerce business succeed? Do you really need to build up an email list or a social media following for your brand? According to Scott, building up external assets is one of the best ways to future proof your ecommerce business. You can also use these external channels to add depth and a personal touch to your brand. What is the status of your external assets? Do you have several or are you just getting started? Find out how you can make sure your assets are firing on all cylinders by listening to this episode of The Amazing Seller! Make sure you target the right audience! Let’s face it; no one likes to have their time wasted. From door to door salespeople to newspaper advertisements, people hate getting something sold to them that they aren’t interested in. Thankfully, in the ecommerce age, we don’t have to advertise products to a huge audience, we can niche down and make sure we are targeting people who are already interested! Don’t leave it all up to guesswork; you can take advantage of the hard-fought lessons that Scott has learned over the years. Learn more about targeting the right audience for your brand by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week. [8:30] How do I drive traffic to my Amazon listing without hurting conversion rates? [18:30] Closing thoughts from Scott.
TRANSCRIPT TAS 634 TAS 634: Ask Scott #198 - How Do I Drive Traffic to Amazon without Hurting Conversion Rates? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #634 and Session #198 of Ask Scott. This is where I answer your question here on the podcast and guess what? I’m going to do it again here today. And today's question...
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...I’m going to get right to it. I’m going to tell you what we’re going to be talking about. This is a good one. I love this one. How to drive traffic to Amazon without hurting my conversion rates? It’s a big one. Because we’ve been talking a lot lately about how to drive external traffic and should we drive them to our Amazon listing? Should we drive them to our own Shopify store, our own platform? Well, we’re going to talk all about that. So, that's what we’re going to be talking about. Now, before we do, a couple reminders here. Number one,
What does it take to launch a successful email strategy? Is there a way to engage your brand’s followers in a way that doesn’t turn them off? How do you provide value without sounding like you are desperately trying to sell them on your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email strategy. You’ll walk away with the tools you need to start building an email engagement strategy of your own. Have pen and paper ready; you don’t want to miss this helpful episode featuring Scott’s hard-won insights and tips! Is email really the best way to engage people? Have you heard people say that email engagement as a tool and strategy is dead? Do you believe that line of thinking is true? Are there better tools out there than email for engaging with prospects? While a ton of new avenues like Facebook Messenger, Instagram, and YouTube are opening up, email remains a powerful tool that people still respond to! How do you craft a message in an email that keeps people coming back to your brand? Find out on this informative episode of The Amazing Seller as Scott lays out his case for using email to drive sales and build your brand’s reach! Why you need a great offer. If you hope to draw prospective followers of your brand in, you’ve got to be willing to offer them something valuable. Don’t expect to get a bunch of car guys to follow and trust your brand if your idea of a giveaway prize is a high-end handbag! You need to make sure that you are connecting with your target audience from the initial contact all the way through each interaction they have with your brand. This is why finding a brand that you care about and know about is worth your time in the research phase! To hear more about brand engagement from Scott’s expert perspective, make sure to listen to this episode of The Amazing Seller! Don’t stop providing value! Let’s face it; everyone hates getting the “Hard sell” from a salesperson. It makes you feel like a mark or a target and no one like that feeling! It’s your job as a salesperson to show your prospective customer that you are there to serve them. What is the best way to show that you are there to serve? Provide value and insights that they will find helpful! If give your target audience resources to enjoy their hobby or recreational activity more, they’ll see you like someone to trust! For helpful examples on how to engage your target audience via email, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:45] Isn’t email dead? [6:45] You need to have some type of offer. [8:20] Deliver goodwill, create a plan, and provide an amazing prize. [10:30] How important is the subject line? [12:30] Scott goes over an email about entering a contest. [16:20] A content only email example. [18:20] An email announcing the contest winner. [21:30] Follow up emails after a contest. [24:30] Scott runs through his four email strategy. [26:30] Closing thoughts from Scott.
TRANSCRIPT TAS 633 TAS 633: Email Launch Sequence that Helped Sell 250 Units and Grow List [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #633 and today I’m going to go over...
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...an email launch sequence that helped sell 250 units within the first week for the launch and also how it grew the list and this is actually the same sequence that we use over and over and over again. So, when you're building that email list, understand and you’re going to hear me say it again, it's an asset that you’re building that you can leverage over and over and over again. So, that's what I’m going to share with you here today. I’m going to break that down.
Did you know that there are steps you can take to re-program your mind and behavior for success? It’s true! When you focus on your behavior and beliefs, you can begin to turn around your bad habits or old narratives and adopt new ones that help you succeed. On this episode of The Amazing Seller, you’ll hear from high achievement mentor and business consultant, Dr. Shannon Irvine.
Shannon helps business owners and entrepreneurs neuro-hack success. She teaches sellers like you how to tap into the power of your mind to remove limiting stories that are getting in the way and holding you back. In her conversation with Scott, Shannon talks her personal story, how your thoughts shape your reality, why your brain needs evidence of action, what it takes to get into a flow, how to set yourself up for success, and much more. Don’t miss a minute of this fascinating episode featuring Dr. Shannon Irvine! Visualize your success. When was the last time you wrote out your goals? Are you a “Writer downer” like Scott? What steps do you take to keep your goals and objectives front and center in your personal and professional life? One of the best ways to stay on top of your goals is to write them out or spend time each day visualizing them. Years ago, Scott and his wife put together what they call a “Vision video” that was a slideshow of the things they wanted to accomplish as a family. Looking back, Scott and his wife have achieved most of those objectives. Don’t just assume that you’ll get your goals eventually! Take time today and write them out or do something to keep them on your radar! The community you have around you matters. Did you know that the community you have around you makes a huge difference when it comes to your chances for success? Think about it, if you surround yourself with people who are always getting into trouble or talking about the negative side of every circumstance, where will that get you? Down a path, you don’t want to go down! You are responsible for the type of people you let into your world, don’t take it for granted! It might be time for you to take a serious inventory of the people who you let in your inner circle, are they causing you to succeed or are they holding you back? Learn more about the impact of your community from Scott and Shannon on this episode of The Amazing Seller! Mindset hacks that you can use. If you are ready to take action and get started on moving your mindset in the right direction, Dr. Shannon Irvine has a few places you can start. In her conversation with Scott, Shannon shared several mindset hacks.
Watch what you say. The words you say are priming your brain. Understand the narrative that you are telling yourself.
These two hacks are just the tip of the iceberg! Start by analyzing the type of words you use and the narratives you tell yourself. What do you have to lose? To hear more from Shannon as she expands on this topic and more, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:50] Scott welcomes his guest, Dr. Shannon Irvine. [4:00] Shannon shares the short version of her story. [13:30] Your thoughts create your reality. [20:30] Your brain needs to see evidence of action. [27:50] How do you get into a flow? What does it take to prime your behavior? [32:20] Scott talks about creating a “Vision video.” [34:40] Set yourself up for success! [42:15] Mindset hacks from Shannon. [45:45] Closing thoughts from Scott.
RESOURCES MENTIONED IN THIS EPISODE
Epic Success Podcast Shannon's website Shannon on Facebook Pat Flynn
TRANSCRIPT TAS 632 TAS 632: How To Re-Program Your Brain for Success (Mind Hacks) with Dr.Shannon Irvine [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast.
Are you fired up and ready to take your ecommerce business to the next level? What are you waiting for? If you need a little extra push to keep you going, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he makes a special announcement about TAS resources, shares one of his thoughts of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode featuring Scott’s expert advice! Make a decision and move on. Have you ever found yourself committed to a certain path or decision and you know that you need to make a change? What do you do? Do you keep pressing on even though you feel like you shouldn’t? Or do you bite the bullet and make a change? On this episode, you’ll hear from Scott as he describes an experience from his life and how that helped him see that sometimes you need to make a decision and move on. It wasn’t an easy decision to make, looking back, Scott realized that he should have made it sooner but, you live, and you learn. Find out what you can learn from Scott’s story by listening to this episode of The Amazing Seller! What to do if you aren’t excited about the direction of your brand. What should you do if you have a good deal on a solid product, but your heart just isn’t in it? Do keep pressing on or do you make a change? Scott got a question from a seller like you who had some success with a product but knew that they weren’t passionate about that particular market. Scott encouraged that seller to pivot and spend their energy on something that fired them up. He didn’t suggest shutting down the whole operation; he just suggested a pivot. You can do that too! Don’t become a slave to something that makes money but makes you miserable. Hear more from Scott as he expands on this important topic and much more! Resources designed just for you! What if there was a way for sellers like you expand your knowledge of how the ecommerce industry works? How would you change your approach? If you want to get an edge over the competition, Scott and his team have put together the resources you’ll need to do just that. On this episode of The Amazing Seller, Scott announces two new resources designed for sellers like you, Ecom Business Formula training and the Ecom Biz Book. For more details on each of these resources, make sure to check out the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Special announcement from Scott. [4:20] Scott’s thought of the week; make a decision and move on. [13:00] Question: What if my business idea is not my passion or expertise? [21:40] Closing thoughts from Scott.
TRANSCRIPT TAS 631 TAS 631: What If My Business Idea is Not My Passion or My Expertise? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what's up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #631 and Session #197 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again here today and I am fired up because...
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...we are going to be diving into this big topic that a lot of people struggle with whether it's the business that they’ve already started or whether they're just starting from scratch and that question is, "What if my business idea or the business that I'm in is not my passion or my expertise?” Well, I’ve got some thoughts on that and I'm going to go ahead and address that here shortly. But before we do, let me just say, if you hear a little bit of clanking and clunking and grinding in the background, it's my Bernedoodle, my new puppy, nine months old now, Macy, and she is going to town on one of those bones.
So,
What if you could take all of that energy and excitement you have for your ecommerce business and funnel into a solid, future-proof strategy? Wouldn’t you love to have a tried and tested approach you can count on? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they expand on the benefits of a market-based strategy. In their conversation, the team explains the advantages of a market-based approach, why you need to build assets like an email list, how to validate a market, and much more. Don’t miss a minute of this informative episode! Product-based vs. Market-based. What got you interested in building your ecommerce business? Did you fall in love with the idea of finding a one-off product and cashing in? Or did you get hooked on the idea of building something that can stand the test of time and go the distance? If you want to build a business that will last, you’ve got to be willing to adopt a market-based approach. Gone are the days where you can experience over-night success with one solid product. You’ve got to plan for the long-term by building a solid brand. To hear more about this important topic, make sure to catch this episode of The Amazing Seller! You need assets to help you go the distance. Part of planning for the future with your ecommerce business is building assets and tools away from the Amazon platform. If you’ve been around the TAS community for very long, you know that Scott still believes that Amazon is the best place to start an ecommerce business. While that is still true, Scott encourages sellers like you to start creating assets like an email list right away. Don’t leave brand building and social media engagement to the last minute, start now! Listen to this episode of The Amazing Seller as Scott expands on this critical subject; you don’t want to miss it! A market validation process you can use. What does it take to shift your focus from a product-based approach to a market-based approach? Does the validation process look the same or should you aim for something different? On this episode of The Amazing Seller, Scott goes over his market validation process. Scott’s process centers on answering these three questions.
Are there products selling in this market? Is there content being created in this market? Are there assets you can build in this market? Can you grab attention?
This is just a small starting point to get you headed in the right direction when it comes to market validation. To get more helpful tips and insights from Scott, make sure to listen to this episode of The Amazing Seller! Reverse engineer your way to success. How do you get from where you are to where you want to be? First, you’ve got to decide that where you are is not where you want to be a year from now. You’ve got to commit to leaving what is safe and comfortable behind! Then you need to get a clear picture of where you want to be. Once you have that settled, all you need to do is work your way back from there. While it may sound simple, it won’t be easy! You’ve got to be committed to putting in the work if you want to succeed. To hear more about what it takes to get the results you want to see, listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Moving your mindset from a product based approach to a market-based approach. [8:20] Make sure you think ahead and plan out the path for your brand. [15:45] Focusing on market share will help you future proof your business. [20:00] Scott runs through his market validation process. [24:00] Why it’s helpful to get an outside perspective on your brand strategy. [29:00] Find out where you want to be in your business and work your way backward. [30:45] Closing thoughts from Scott.
TRANSCRIPT TAS 630 TAS 630: How To Create SILOS in Your Market and Reach More People + Sell M...
Do you ever wish you could go back and give your younger self some critical advice? What if you could get valuable insight from successful business leaders as they look back on their journey? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they reflect on the themes that were discussed at the recent TAS Inner Circle gathering. In their conversation, they talk about why it’s important to challenge yourself, some common myths about success and money, why you shouldn't let the fear of failure hold you back, and much more! If you aren’t growing, you are dying. When you get into a room with successful business leaders, a common theme that comes up is the drive to grow and invest in personal development. As Tony Robbins teaches, “If you aren’t growing, you are dying.” What are you doing to grow as a leader? How are you moving your ecommerce business forward? Don’t let moderate success, lull you into complacency - you’ve got to keep challenging yourself if you have any hope for long term success. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Don’t let the fear of failure hold you back. Too often business leaders will get their business off of the ground and then throttle their efforts back because they are afraid of losing it all. If you let fear of failure dictate your business plans you’ll never get anywhere! Remember, you can always pivot and go back to a 9 to 5 job if you have to. Don’t let the fear of failure shape your plans for the future! What are you going to do to keep fear in its place? How will you press forward in your business? Listen to this helpful episode of The Amazing Seller as Scott and his team dive deep into this subject! If you work hard, you deserve your success. Have you ever felt guilty about your level of success? Did you grow up with a skeptical view of business leaders and entrepreneurs who build their business from the ground up? Many business leaders find themselves having to unlearn a negative mindset around money and making a profit. Scott encourages sellers like you to take a hard look at the mindset you have about money and make sure you are giving yourself permission to enjoy the success that your hard work has brought you. To hear more, make sure to listen to this episode of The Amazing Seller! Is it a good idea to enter into a business partnership? Have you considered going into business with someone else to form a partnership? What are some of your concerns about entering into a business partnership? While Scott and his team don’t discourage sellers from going into a business partnership, they stress extreme caution. In many ways, a business partnership is like a marriage. You need to be certain that the person you are merging your future with is a good fit not just on paper but relationally as well. Don’t miss this episode of The Amazing Seller as Scott and his team go over this topic and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:40] Joel talks about his reaction to hearing from other business leaders. [4:40] Angel give her take on the inner circle discussion. [7:20] Chris talks about why it’s important to challenge yourself. [10:30] Why you shouldn’t let the fear of failure hold you back. [13:30] Don’t feel bad about your success! [16:30] If you do things the right way, money will follow. [20:40] It is better to go after market share rather than products. [22:40] Is it a good idea to start a business partnership? [24:40] Why focusing on market share is so important. [30:30] How success can open up a whole new avenue of opportunities. [33:00] Think bigger and be optimistic! [35:15] If you are not growing you're dying. [37:15] Closing thoughts from Scott.
TRANSCRIPT TAS 629 TAS 629: ADVICE from Successful Sellers (If Starting Over TODAY)
What is the current status of your ecommerce business? Are you out there kicking butt and taking names or are you staling and searching for that one insight that will move the needle? If you find yourself in either camp or somewhere in between, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, his answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! The power of questions. Have you ever had an amazing conversation with someone who just kept asking really good questions to try and get to know you on a deeper level? The ability to ask the right questions is an important and powerful tool you need to have in your toolbox. This ability will help you as you navigate the challenges of starting your business and as you try to problem solve issues as they arise. Listen to this episode of The Amazing Seller as Scott explains why questions are so powerful; you don’t want to miss it! Yes, Amazon is the best place to launch your brand. Many ecommerce sellers find themselves wondering why they should use Amazon to launch their products. That’s a great question to ask! A day may come when Amazon is not the best place to launch a product, but that is not the case right now. Still, Amazon is a good place to launch a product because they are a trusted brand in the public’s eye. When you direct people to buy directly from your website, you are asking them to trust you, and they won’t do that if you haven’t earned their trust. Let Amazon help you build your business as it gets off of the ground; you won’t regret it. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Sell your product without sounding like a salesperson. Let’s face it; no one enjoys getting the hard sell from a salesperson. The salesperson probably doesn’t like giving their hard sell either! What should sellers like you do to sell your product without sounding like a salesperson? Thankfully, Scott has created a helpful email template that you can use to cut through all the BS and get to the heart of your message. Scott’s approach emphasizes the value of connecting with your audience as you would with someone you know personally. Don’t feel like you have to reinvent the wheel! Use Scott’s sample email as a starting point and then make it your own! For more helpful tips and insights like this one, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:45] Why you should register for Brand Accelerator Live. [5:45] Scott’s thought of the week. [9:00] Question: What should I say in my email to sell my product? [11:45] Start off selling on Amazon because it is the platform people trust. [14:30] Scott shares a sample email that he’d send to someone on his email list. [20:00] Closing thoughts from Scott.
TRANSCRIPT TAS 628 TAS 628: Ask Scott #196 - What Should I Say In My Email To Sell My Product? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #628 and Session #196 of Ask Scott. This is where I answer...
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...your questions here on the podcast and I’m going to do it again here today and you guys know, this is kind of like sitting around having that cup of coffee together and actually right now I am having a cup of coffee and if you want to join me, that would be great. So, if you want to pause this and go grab a cup of coffee, we’re actually having coffee together. But seriously, I do treat these Ask Scott sessions as if we’re sitting down at the local coffee shop,
Wouldn’t it be nice to have a neat list of common mistakes that ecommerce businesses make and how to avoid them? Imagine the leg up that would give you over the competition. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals helpful tips and insights on how to set your brand up for success. Scott also stresses the importance of creating a solid strategy and plan that plays to your strengths and puts you on the right track. Make sure to listen to this informative episode; you don’t want to miss it! Do your homework! What are the most important things you need to do for your ecommerce business to succeed? Do you need the right product? The right market? The best strategy? Yes, all three would be great! More importantly, you’ve got to be willing to put in the time and do your homework. This is not a venture for the faint of heart. Be prepared to dive deep into a potential market and explore all the angles before you commit. Don’t just think one step ahead, build out the possibilities for your brand and think several steps down the line. Listen to this episode of The Amazing Seller as Scott expands on this critical topic! Six reasons why products fail. Why do some ecommerce businesses take off while so many others crash and burn or even fail to get off of the runway? According to Scott, it all comes down to one of these six common mistakes that ecommercce entrepreneurs often make.
Choosing one product and not planning out several products down the road. Getting fooled by basic numbers. Do your research! Failing to figure out what it will take for the product listing to rank. Launching with a messy and unattractive product listing. Starting off cheap and cutting corners. You get what you pay for! Choosing a product that has a ton of reviews only to find out sales are driven by reviews.
If you want to avoid these common mistakes and put your ecommerce business in a position for long-term success, make sure to listen to this episode. You’ll walk away with a good starting point and helpful tips that Scott has acquired from years of experience, don’t miss it! Make a plan and execute it. When was the last time that you completed a major personal or professional milestone? Do you have a solid track record of making plans and seeing them through the end? If not, it’s time to turn over a new leaf! Time and time again, Scott encourages sellers like you to think through your ecommerce business plan and to write it out on paper. When you take the time to write out and visualize your plans, it gives your efforts a more concrete feel. If you are ready to put in the time and effort to get your business off of the ground, you’ve come to the right place. To hear more about getting started, make sure to listen to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [6:45] Don’t choose just one product, think several steps ahead. [8:35] Don’t be fooled by basic numbers, dig deeper! [10:20] Make sure you know what you need to do to rank. [14:40] If you want your listing to succeed, you’ve got to optimize your listing. [18:20] Don’t compete in a space that has a ton of reviews. [21:15] Scott recaps the six reasons why products fail. [23:30] Why you need a good plan in place. [25:30] Closing thoughts from Scott.
TRANSCRIPT TAS 627 TAS 627: WHY Products FAIL (6 Things to AVOID) [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #627 and today we’re going to be talking about why...
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...products fail on Amazon or just in general, but mostly on Amazon because that's where most of you are starting or maybe you're looking for your next product and there...
What is the best way to get ahead in today’s ecommerce marketplace? Do you need to have the very best product that money can buy or do you just need a killer strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he believes attention is the new currency. Scott also touches on how to monetize your traffic, five benefits of getting more traffic on your site, why you should become the top go-to resource in your target market, how to create compelling content, and much more. You don’t want to miss a minute of this informative episode! Yes, you can monetize your traffic. One of the most obvious ways to prove that attention is the new currency is to look at how companies like Amazon and Google are making people pay for it. If you want to show up on Google’s search results, you’ve got to be willing to fork out some money to be on that first page. The other side of this is the fact that if you can gather a sizeable following, people will pay you for the privilege to get in front of your audience. For some specific ways that sellers like you can monetize your traffic, make sure to listen to this episode of The Amazing Seller! Five benefits of increasing your traffic. Still not convinced that taking steps to increase your traffic on your site will pay dividends for your brand? Scott was ready for you! He’s come up with five benefits that sellers like you will see if you take time and energy to get more people to your site.
You get the right people exposed to your ecommerce brand. You’ll be able to launch or relaunch products easier. You can diversify your revenue stream. You get to build relationships over time. More opportunities will come your way.
Just one or two of these benefits would be worth it to pursue this strategy but take a look at all five! What else can you do to get these types of benefits for your brand? Not much! Listen to this episode of The Amazing Seller as Scott expands on these benefits! Five ways to get more traffic to your site. What strategies have you been using to drive traffic to your ecommerce business’ home base? Have you thought of using paid services to get traffic to your site? Scott is here to help remove some of the mystery and lay out a clear path that sellers like you can use to increase traffic.
Create engaging content on your blog. Get active on social media with Facebook pages and groups. Create YouTube videos that your audience will find helpful. Utilize Facebook Ads and Facebook Live sessions. Collaborate with other influencers and sellers in your market.
At the end of the day, what Scott wants to do is help sellers like you serve your market well. Scott’s number one rule for getting more traffic is for sellers to become a top resource in your market by giving value and being helpful. If you want to dive deeper with this valuable lesson, make sure to listen to this fascinating episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:20] Is attention really the new currency? [7:00] How you can monetize your traffic. [11:45] Benefits of getting more traffic on your site. [17:45] Why you should become a top resource to your target market free of charge. [19:15] Create quality content featured on your home base. [23:40] Leverage Facebook pages and groups to drive traffic to your blog. [26:30] Collaborate with other ecommerce businesses and influencers in your space. [28:30] Why you should work on building your email list. [30:30] Closing thoughts from Scott.
TRANSCRIPT TAS 626 TAS 626: Attention is the NEW Currency in Business (5 Ways to get some) [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #626 and today we’re going to be talking all about...
What strategies have been working for your ecommerce business? Have you tried anything different in the new year? Do you have questions that you’d like to send Scott’s way? You’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over why you should check out the Brand Accelerator Live event in September, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode! If you think it, you can do it. What is holding you back? Seriously! Take a moment and consider what thoughts or ideas that you’ve internalized over the years that might be holding you back from success. Everyone has some sort of limiting belief in their life, some have massive hangups that keep them from taking action, and some have smaller ones. Have you dealt with yours yet? Don’t put this on the back burner, this could be the one thing that is holding your ecommerce business back. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Build an email list, what are you waiting for? Is it a good idea to feature your product in a giveaway group? If you’ve been around the TAS community for very long, you know that Scott is encouraging sellers to move away from this strategy. Rather, he’d like to see more sellers invest in assets like an email list. If you want your ecommerce business to go the distance, you need tools like an email list that allows you to connect directly with your target market. So what are you waiting for? You don’t need to have a list with 15,000 email addresses tomorrow, but you’ve got to start somewhere. Listen to this episode of The Amazing Sellers as Scott expands on this vital topic! Why you should connect with an influencer. One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott shares his thought of the week; if you think it, you can do it. [6:45] Question: How do I launch a giveaway with variations? [11:45] Why you should build an email list or connect with an influencer. [17:00] Closing thoughts from Scott.
TRANSCRIPT TAS 625 TAS 625: Ask Scott #195 - How Do I Launch A Giveaway with Variations? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #625 and Session #195 of Ask Scott. This is where I answer your questions here on the podcast and we’re going to...
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...do it again here today. And depending on what day it is for you, it's Friday here today on the podcast, and this is where we sit around and we talk a little shop. We talk about, well, we also give some weekly thoughts and I’ve got a couple here this week that I want to share with you but it's where you get to ask questions and I get to give you my opinions, my advice, whatever you want to call it, but it’s kind of like we’re at that coffee shop and we’re just having that nice warm cup of coffee which you guys all know that I love. So, if you have a question that you want me to answer on an upcoming Ask Scott session, so all you have to do is just head on over to TheAmazingSeller.com/Ask and you can do that. One more time,
Is your ecommerce business on the right track? Does your current strategy have the legs to go the distance? If you want your business to last you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five filters you can use to validate your target market. Don’t leave the future of your ecommerce business all up to guesswork. Take advantage from this opportunity to learn from Scott’s tried and tested approach by listening to this helpful episode! Are you targeting a market or a one off-product? If you’ve been around the TAS community for very long, you know that Scott wants to help sellers like you build your brand by serving a niche market. Have you located your target market yet? If you haven’t, it is not too late to find one! Don’t assume that you can build a profitable ecommerce business through one-off products; those days are numbered. Find out how you can build a sustainable business model by targeting a niche market on this informative episode of The Amazing Seller! Make sure your market has room for you to grow! Even when you find a niche market, that might not be enough to build a long term ecommerce business. Before you commit to a target market make sure that there is room for your brand to grow. Scott suggests that sellers like you thoroughly research the market you are looking at to see if it can support at least three to five additional products for you to introduce as your brand gets going. If you opt for skipping this important filter, be warned! You could be seriously limiting your brand’s long term chance for success. To hear more about this critical topic, make sure to listen to this episode of The Amazing Seller! Why community in your market is so important. One of the best ways to find out if your target market has the depth to support your brand it to find out if there are social media groups already in place around the market. If you want to build a brand in the bass fishing market go and check Facebook, Instagram, or YouTube to see if there are people talking about this pastime. If you can’t find any groups talking about the market, you want to target it is a good idea to consider a different direction. The whole idea behind this is to let these already established groups act as a validation that your target market has momentum and an audience. Make sure to listen to this episode of The Amazing Seller as Scott expands on this important subject! Content is king. Time and time again Scott comes back to this important topic of content when he teaches on long term brand success. You’ve got to have an audience that is out there searching YouTube or Google for content about your target market. If you can find a niche market where people are gathering on Facebook or searching on YouTube you’ve got a huge chance for success. You don’t even have to be an expert on the subject matter to create relevant content; you can use it as a learning process inviting your audience along for the ride. Listen to this episode as Scott explains how sellers like you can develop content that engages your target audience. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:15] How you can participate in the next ecommerce business formula class. [4:40] Are you targeting a market? [6:45] Are there at least three to five products selling in this market? [11:00] Are people searching content online about your market? [15:40] Are there social media groups hanging out? [17:15] Can you build an email list? [21:40] Closing thoughts from Scott.
TRANSCRIPT TAS 624 TAS 624: 5 FILTERS To Validate Your MARKET for Future Growth [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #624 and in today's episode we’re going to talk about five...
What does it take to put yourself and your livelihood on the line to see your dreams become a reality? Is it as scary as it sounds? Is the reward worth all the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kevin Sanderson. In their conversation, Kevin opens up about what led him to fire his boss, how that moment felt, why he is convinced that writing out goals is worthwhile, advice for sellers who are just getting started, and much more. Don’t miss a minute of this inspiring episode featuring Kevin’s story! If you want to make a change, write it down! Do you write out your goals and plans? Have you ever thought of an idea that you’d do whatever it would take to make it happen? Most people shuffle through a life filled with hopes and dreams, but many fail to act on them. If it were easy to accomplish your dreams, everyone would do it! Don’t make life harder than it already is, put yourself in a position to succeed. One of the best ways you can do this is by writing out your thoughts on paper. In today’s world that may sound “old school” but it works! Scott has been stressing the value of writing things down for quite some time and his guest, Kevin Sanderson agrees. Kevin points to this simple practice as giving him the fuel he needed to keep going while he built his ecommerce business. To hear more about Kevin’s story and how writing out his plans helped him succeed, make sure to listen to this episode of The Amazing Seller! From taking someone else's marching orders to FREEDOM. While writing out your goals is a good first step, the hardest part is acting on them. How do you move from a place of security and comfort to a place of opportunity and risk? Kevin Sanderson struggled with a foot in each camp for a long time; he wanted the security of his day job and the opportunity of his ecommerce business. He was able to manage this tension for a while, but eventually, he had to pick a direction and give it his full effort and attention. Would he shrink back from the challenge or would he walk into the unknown? The freedom of living life on his terms was too much for Kevin to walk away from so he fired his boss and hadn’t looked back. Could you make a move as bold as Kevin’s? What is holding you back? Listen to this episode of The Amazing Seller as Kevin shares more insights that helped him take action; you don’t want to miss it! You need people in your corner who will support you. Who do you have in your corner cheering you on as you build your ecommerce business? While it would be nice to have a supportive coach who guides you every step of the way, that is not realistic. You can surround yourself with family members who encourage you, and you can join groups who will help you keep your eye on the prize. Kevin has been a TAS follower just like you, he attended workshops and learned from Scott’s helpful lessons over the years. All of the support and encouragement that Kevin received from the TAS community played a huge role in helping him get his business off of the ground. As much as you’d like it to be true, you can’t do it all alone. Make sure you have the right people in your corner! To hear more about this important topic, listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:35] How did Kevin end up firing his boss? [9:15] Kevin describes the moment he quit his job. [17:00] How did Kevin’s wife react to his decision? [19:30] Why it is so valuable to write out your plans and goals. [23:15] Kevin talks about attending a TAS workshop. [26:30] Kevin’s advice to sellers who are just getting started. [31:00] Why you need to check out Brand Accelerator Live. [37:15] Life is too short, don’t spend it all at work! [39:15] Closing thoughts from Kevin.
TRANSCRIPT TAS 623 TAS 623: How Kevin FIRED His BOSS after 3 Years of Star...
When was the last time that you got a great piece of advice that helped you and your ecommerce business? Has it been a while since you had a good insight that you’ve implemented? If you are ready to take your brand to the next level of growth, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. In this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this informative episode! Something is better than nothing. Many entrepreneurs believe that if you don’t swing for the fences every time, then you are just wasting your efforts. Do you think that is true? Does every effort have to be a home run? What if you don’t have the means or the information to go as far as you’d like, should that stop you from trying? No! Too often business leaders like you believe the lie that if you settle for a good step, you’ll never make a great step. That thinking can paralyze you and keep you complacent! Even if you can only make a small step toward your goal today, it’s better than nothing! To hear Scott explain how this simple truth has played out in his life, make sure to listen to this episode of The Amazing Seller! You only fail when you give up! What does failure look like? Is it defined by how much money you lose? According to Scott, failure is when you throw in the towel! Your journey to building your ecommerce business will be full of highs and lows along the way. How you react to those low points is up to you. Will you let it defeat you and pull you out of the game or will you keep pressing forward toward your goal? If you have any hope for long term success, you’ve got to have the right mindset. Don’t let challenges and roadblocks distract you. Listen to this episode of The Amazing Seller as Scott expands on this important lesson; you don't want to miss it! Why you need to get your products on multiple channels. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build out their brand and feature products on multiple channels. Why does it matter if your products are on multiple channels? Why do you need assets like email lists that are independent of Amazon? To secure a long term future for your brand! It is foolishness to put all your eggs in the Amazon basket. Give your brand a chance to succeed and look for ways to plant seeds and build out alternative channels early in your brand if possible. To get more info on how to future proof your brand, make sure to listen to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:20] Scott’s thought of the week, something is better than nothing. [11:15] Question: Should I add my products to Ebay and other channels? [17:30] Closing thoughts from Scott.
TRANSCRIPT TAS 622 TAS 622: Ask Scott #194 - Should I Add My Products to Ebay and Other Channels? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 622 and session number 194 of Ask Scott. This is where I get to answer your questions here on the podcast and I do it every single week and we're going to do it again here today and man oh man...
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...am I fired up. But I do have one thing I got to share with you here in a little bit. My neck is a little tweaked and I'm going to tell you how that happened. But I'm also going to tell you why that also reminded me on something that's pretty important here for all of us to take away from this little neck injury.
So I'll share that with you here in a minute. But today what we're going to be talking about is a question that I've been asked a...
What does it take to build a thriving brand online? How do you create a following and leverage your influence to achieve your goals? What happens when you feel the need to make a shift and end up walking away from the very thing that brought you all that success? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jill Stanton.
Jill and Josh Stanton are the co-founders of Screw The Nine To Five. They are serial online entrepreneurs and world travellers. In her conversation with Scott, Jill opens up about their journey, why they decided to move from affiliate marketing to building a personal brand, the value of getting clarity in business, what it takes to connect with a large following, and much more. You don’t want to miss a minute of this engaging episode featuring Josh and Jill's story! Hard work pays off. Jill and Josh started their journey in 2011 working jobs they saw no future in and decided that they needed to make a change. They leapt and started putting together an ecommerce business focused on skin care. While it took a lot of hard work and sleepless nights, their hard work paid off, and they were able to secure their first month with $1,000 in profit. They ended up selling that business for $50,000 and went on to start several other businesses in 2012. The big takeaway from Jill and Josh’s initial success is that they were sick of their current circumstances and decided to do something about it. In short, they took action! They weren’t experts in skin care; they were just willing to go out there, put in the work, and trust that profit would follow and it did! Don’t become a slave to your business! Success and growth are a what every business leader is after, right? But what happens when all of the success becomes a weight that drags you down? From Jill and Josh, the complexity and daily demand of their business began to take a toll and caused them to rethink their approach. The last thing you want in business is to find yourself shackled to something that doesn’t fulfil you. It might sound crazy, but their story could be your story! What will you do when that moment comes and feel like you’ve become a slave to your business? Will you stay committed and miserable or will you make the changes necessary? To hear how Jill and Josh pivoted and took their efforts in a new direction, make sure to listen to this episode of The Amazing Seller! What do you really want? At the end of the day, one of the best things you can do for your business is to identify your “why.” If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you figure out this important aspect of entrepreneurship. Do you know your “why?” When was the last time you reevaluated it? For some people that “why” will be a constant but for others, it will need to change as their business grows. Learn from Josh and Jill’s story and how asking the question “What do I really want?” helped them get to the core of their “why” by listening to this episode of The Amazing Seller. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:20] Jill Stanton join the podcast to share their story. [12:00] Jill talks about their affiliate marketing efforts. [14:00] What led Josh and Jill to focus on building their personal brand? [17:00] Why you need clarity in your business. [24:00] Jill talks about connecting with a large following. [28:50] What is QBR? [32:10] How has life been since Josh and Jill pulled back in their business? [36:00] Jill talks about their traffic strategy. [42:00] Attention is the new currency. [44:40] What do you really want? [47:45] If you want to change you’ve got to start forming positive habits. [53:30] Closing thoughts from Scott.
TRANSCRIPT TAS 621 TAS 621: Why Josh and Jill Stanton CLOSED Their $300k Online Business (BI...
Is it still possible to build an ecommerce business as Scott teaches? Hasn’t the ship on this type of opportunity already sailed? While Scott has provided a ton of helpful lessons and insights, nothing is quite as powerful as testimonies from sellers like you who have put those lessons into practice! On this episode of The Amazing Seller, you’ll hear from Colin and Angie as they talk to Scott about their ecommerce business. In their conversation, Colin and Angie explain how they got started with ecommerce, how they’ve built their brand, challenges they’ve faced along the way, their plans for the future, and much more. Don’t miss a minute of this fascinating episode! It all started with a test. What was it that led you to start down this road of building an ecommerce business? Are you sick and tired of your day job and want the freedom of the entrepreneurial lifestyle? Everyone has to start somewhere, you’ve got to get to the point where your status quo isn’t acceptable anymore, and that leads to change. Colin decided that he didn’t want to jump in with both feet, he wanted to just test the waters before making a full commitment. That initial $100 test ended up getting Colin, and his wife, Angie hooked! Make sure to listen to this episode of The Amazing Seller as they open up about their story and what it took for them to go all in! Building a solid team. Eventually, your ecommerce business will grow to the point where you will need to build a team. What does building a team look like? What role should you hire for first? Should you bring on someone you know or should you build a team of virtual assistants? On this episode of The Amazing Seller, Colin and Angie explain how they took the first steps to build a team in their business. According to Colin, the best route is to find someone either in person or remotely who you can hand off small tasks to. Once they’ve proven that they can handle those small tasks, start training them and give them larger ones, a little at a time. To hear Colin expand on this critical topic, make sure to listen to this episode! Diversifying and building assets off of Amazon. Gone are the days where you could build a thriving ecommerce business exclusively off of platforms like Amazon. Does that mean that utilizing Amazon is a waste of time? No! Just don’t put all of your eggs in that basket. There are a ton of different ways that sellers like you can invest in your business and create assets that will bring you income away from Amazon. This is the reason why building an email list and expanding your brand to places like YouTube, and your blog is so important! To hear more about diversifying your brand, make sure to listen to this helpful episode of The Amazing Seller. Business doesn’t have to always be so serious! Too often many business leaders get so locked in on building their brand and achieving success that they forget why they got started in the first place! Chances are, you are not building your own business so you can have a bad attitude and feel more important than everyone else. Don’t fall for the line that business has to be serious all the time! Remember why you got started, to have more freedom and enjoy life with people you love. Do whatever you need to do to have fun and work toward your goals! Listen to this episode of The Amazing Seller as Colin and Angie share how they keep their ecommerce business fun. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:40] Scott welcomes his guests, Colin and Angie. [6:00] Angie talks about how they got started with their ecommerce business. [11:15] Colin explains how their first product performed on Amazon. [12:45] Why did Colin and Angie decide to start their own business? [15:50] Angie talks about expanding their business and dealing with challenges. [20:45] How do you find the right people to join your team?
How is your ecommerce business handling the new year? Are you off to a great start or you could you use a burst of energy and inspiration? If you need a little push, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this informative and engaging episode! Don’t stop! We’ve all been there; you gain some momentum in your business and then suddenly something smacks you across the face. Maybe for you, it was a product that couldn’t bring in the profits you had hoped for, or it was a sudden health issue or financial challenge. There are a ton of reasons out there that can cause you to freeze in your tracks. While there is no way to avoid these obstacles, what you can control is how you respond to them. Will you let these challenges keep you down or will you pick yourself back up and keep headed toward your goal? To hear Scott’s encouraging message about staying the course, make sure to listen to this helpful episode of The Amazing Seller! The old method won’t get you far. It’s time to come to terms with the fact that the old method of putting up a variation of a trending product just to catch a bit of the magic (and profits) is dying if not already dead. So what is the solution? Can you still make money by selling product on Amazon? Yes! You just have to be willing to put in the work. Listen to this episode of The Amazing Seller as Scott explains how sellers like you can adapt and adjust to a more effective strategy for growing your business! Four ways to drive sales for your product listing. What does it take to get sales and traffic to your Amazon product listing these days? Do you have to go all out and spend huge sums of money on a PPC campaign or is there another way? On this episode of The Amazing Seller, Scott lays out four ways to drive sales to your product listing.
Know your numbers. What will it take to get your listing to rank? Adjust your PPC approach. Dial in on those searches your customers are looking for. Build an email list and use it to grow your brand. Reach out to influencers or people in your space who have your customers attention
To hear Scott expand on each of these important steps that will help you grow your ecommerce business, make sure to listen to this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:00] Scott’s thought of the week, don’t stop! [8:15] Question: What do I do if I’m not getting organic sales and PPC is too high? [10:30] The old method doesn’t work anymore! [12:10] What to do when PPC spending it too high. [14:50] Don’t take shortcuts! [17:30] Scott recaps four ways to drive sales for your product listing. [19:15] Closing thoughts from Scott.
TRANSCRIPT TAS 619 TAS 619: Ask Scott #193 - No Organic Amazon Sales and PPC is TOO HIGH...Now WHAT? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 619 and session number 193 of Ask Scott. This is where I answer your questions here on the podcast every single week and I'm going to...
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...keep doing it as long as you keep asking questions. So here's how you can ask a question if you have one. All you need to do is head over to theamazingseller.com/ask and you can do it right there. You can leave me a voice mail, you can leave a comment or you can head over to theamazingsellertv.com and that is the YouTube channel and you can ask a question over there as well.
All right, so if you have a question definitely submit that, I'd love to answer on an upcoming Ask Scott ses...
What do you do when you strike gold with an innovative idea? Do you ride the wave until it ends, use the funds to invest in a more stable opportunity, or do something else entirely? On this episode of The Amazing Seller, you’ll hear from Scott as he drives to his lake house with his father (Poppa V). In their conversation, Poppa V opens up about his blog, how he earned $20,000 a month at one point, why it all came crashing down, and much more. You don’t want to miss this engaging episode featuring Poppa V’s story! Riding the wave. Can you imagine what it would be like to stumble upon an idea that earned you $20,000 a month? Does it sound too good to be true? It was! A few years ago, Poppa V created a blog where he could send his old Navy buddies and share content that they all enjoyed. What started as a way to stay in touch and share funny YouTube videos soon turned into a money-making opportunity. Following Scott’s advice, Poppa V utilized AdSense to start collecting revenue from all the traffic he was getting on his blog. Once the traffic spiked and a link got shared, the profits started rolling in, at one point Poppa V made about $29,000 in one month! Unfortunately, the wave he was riding came to an end, two years later Google shut down the AdSense pipeline on the site. To get the full story from Scott and Poppa V, make sure to listen to this episode! Don’t put all of your eggs in one basket! One of the best takeaways you can get from a story like Poppa V’s is that you should do everything you can to avoid placing all of your eggs in one basket! Scott had encouraged Poppa V to start collecting email addresses so he could expand the venture if it got shut down but a clear plan never really panned out. You can keep this from happening to your business! Figure out a plan right now, so you don’t have to decide what to do when the time comes. Assume that one of the channels your brand uses will get shut down at some point, that trains you to diversify! Learn more about this important subject from Scott by listening to this helpful episode of The Amazing Seller. If you don’t take a risk, you’ll never grow. What is your plan to expand your business? What will be your goose that lays the golden egg? The truth is, no one will come along to drop a money making idea in your lap, you have to go out there come up with one! What are you waiting for? Innovate, experiment, take a risk! The saying is true, “If you want something you have never had, you must be willing to do something you have never done.” This is one of the best environments for business building, will you jump in and swim or will you sink? Let Poppa V’s story help guide your way as you look to make 2019 a great year! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Poppa V opens up about his ecommerce business. [5:00] Scott fleshes out the details of Poppa V’s story. [8:00] Why type of videos did Poppa V share that brought in revenue? [12:45] There are a ton of ways to make money online. [17:00] If you don’t take a risk, you’ll never grow! [19:00] Closing thoughts from Scott.
TRANSCRIPT TAS 618 TAS 618: Earning $20k Per Month Profit then GONE Overnight (Story Telling with Poppa V) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 618 and today we're going to do a little story telling with...
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...Papa V which we're actually in the car right now heading to Lake Norman which is near me, about an hour fifteen minutes on a day. And we're heading up to the lake house to meet with the landscaper but I decided to bring the mics along and have papa V who's to my right right now in the passenger seat as we're driving at about 79 miles an hour.
Is your ecommerce business firing on all cylinders? Are you considering making some changes to your business in 2019? What if there was a way to increase sales and drive traffic for free? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into this important topic. In their conversation, the guys break down why building an email list is so critical, what the actual cost of building an email list is, how an email list gives your brand a unique advantage, and so much more. Don’t miss a minute of this helpful episode! Do give away contests really work? If you’ve been in the ecommerce industry for very long, you’ve probably heard of sellers who use give away contests to get an email list built, but does that really work? Don’t you end up with a bloated list of people who want a free product or prize? While the chances of getting people who are just in it for the prize is a factor to consider, you can limit that issue by giving away a prize or product connected to your target market. If you are going into kyack bass fishing, you shouldn’t run a give away featuring a new iphone! Make sure you are using a giveaway strategy that works by listening to this informative episode of The Amazing Seller! Is an email list worth the cost to build? Have you considered building an email list for your ecommerce brand? What is keeping you from pulling the trigger and building it? Are you worried about the cost that it’ll require? According to Scott, the benefits of building an email list vastly outweigh the costs. With an email list, you can drive sales, spike traffic, launch new channels for your brand, get feedback on what people will buy, and so much more. If you are on the fence about building an email list for your eceommerce brand, this the episode you need to listen to! Attention is the new currency. Did you know that attention is the new currency in today’s ecommerce marketplace? It’s true! If your ecommerce business has established an audience, there is no limit to what you can do to create streams of revenue. From blogging to building out a thriving YouTube channel, if you have people following you, the value of your business goes through the roof! Don’t miss this opportunity to take your business to the next level of growth. To hear more about how to capitalize on an audience you’ve built from the ground up, make sure to listen to this engaging episode of The Amazing Seller!
10 reasons why you should build an email list. How can an asset like an email list help your ecommerce business grow? Does it all come down to luck or is there something that sellers like you can do to properly position your business for long-term success? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide ten reasons why sellers like you should build an email list.
You’ll have a loyal list of people who follow your brand. Traffic for your blog, Facebook page, YouTube channel, etc. You get to sell your product to a custom audience. Your list can buy affiliate offers off of your blog. Use a tool like AdThrive to get revenue from your blog traffic.
To hear more from Scott and Chris and to get the full list of ten reasons why sellers should build an email list, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Chris explains the tension between traffic and sales. [8:45] Scott stresses why sellers like you need to build an email list. [12:00] What is the acutal cost of building an email list? [15:30] Chris describes the advantage that an email list gives your brand. [20:00] Attention is the new currency. [23:40] Chris goes over the give away strategy. [27:40] Scott gives 10 reasons why sellers need to build an email list. [38:00] Closing thoughts from Scott.
TRANSCRIPT TAS 617
The new year has arrived, are you and your ecommerce business ready for it? Have you mapped out your plans and goals for this new year or are you still struggling to come up with a plan of attack? If you need a little push to get started, you’ve come to the right place! It is time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides his helpful thought of the week, answers a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! Celebrate growth! With the start of 2019, now is a great time to take a look back to celebrate your personal and professional growth. Many successful business leaders stress the value of taking time to practice gratitude, have you found it helpful? How will you mark significant milestones and achievements in your life and business? Don’t become so focused and driven that you fail to acknowledge how far you’ve come! Learn more from Scott about why celebrating your growth is so important by listening to this helpful episode of The Amazing Seller! Why you might need to clean up your PPC campaigns. Do you have a handle on your business and how it is running? Do you know how well your PPC spending is performing or has it been a while since you ducked in to take a look under the hood? According to Scott, you could be losing valuable resources if you haven't’ evaluated your PPC usage lately. Don’t let an easy fix and adjustment go unnoticed! Jump in and clean things up if you need to, what do you have to lose? To hear Scott expand on this critical subject, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Reserve your spot for Brand Accelerator Live! Have you secured your spot for Brand Accelerator Live yet? This is your chance to invest in your business and get the tools you need to take it to the next level of growth. If you are hesitant about committing to this event, you should know that Scott and his team have worked hard to ensure that sellers like you will receive tremendous value from attending. They’ve lined up some amazing guests, and you’ll get a chance to connect with fellow entrepreneurs who are in the same boat as you. Get more details about this exciting event by checking out the link in the resources section! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:30] Why you need to attend Brand Accelerator Live. [8:15] Make sure to celebrate your growth! [11:50] Question: Are my PPC campaigns competing against each other? [20:00] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.theamazingseller.com/ask www.theamazingsellertv.com www.theamazingseller.com/live www.theamazingseller.com/ignite
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Do you ever find yourself stuck in your efforts to build your ecommerce business? What have you tried to break out of that funk? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his helpful take on getting back on track and achieving your goals. Don’t let distraction and overwhelm win the day! Have pen and paper ready so you can get all the tips you need to stay focused by listening to this powerful episode. You don’t want to miss it! Write it down. Did you know that writing something down helps your brain to process it better? Think of all those times you saw your mom write down a shopping list before she went out, writing it out works! Why do we take the time to write down simple tasks like grocery lists but we don’t take the time to write out our goals or strategic thoughts for our business? If you want to make a change in your personal and professional practices, trying journaling for a month. What do you have to lose? Find out how journaling has helped Scott in his business by listening to this episode of The Amazing Seller! Create blocks of time for your work objectives. Have you ever blocked out a chunk of time in your day to commit to one task or objective? How did that go for you? Some of the most successful business leaders break their day up in blocks of time that they have dedicated to a specific goal. Is your time management system working for you? If it is not, consider blocking out two hours of your day and watch how effective this practice can be. To hear more about creating blocks of your time, make sure to listen to this episode of The Amazing Seller! Build structure and plan out your day. How do you like your current daily routine? Does your routine set you up for success or could it use a makeover? Let’s face it; most people stumble upon a daily routine, very few people proactively plan out their day. What would it look like for you to take the time to sketch out and schedule your day the night before? Do you think that it would help you stay focused and structured? Take your business to the next level of success by ordering and organizing your work day! Learn more about this valuable practice from Scott’s seasoned perspective by listening to this episode of The Amazing Seller! Avoid distractions like the plague! What do you do to handle the distractions around you on a daily basis? Have you considered setting up boundaries and practices that will minimize the distractions you face at home or in your office? According to Scott, removing the distractions in your life is the only way to focus in on what matters in your business. A good place to start removing your distractions is to eliminate social media from your phone or computer during work hours; there are a ton of helpful ways to accomplish this, what are you waiting for? To get a full breakdown on how to remove common distractions from your daily routine, make sure to listen to this eye-opening episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:10] A moment of gratitude from Scott. [6:15] Use a monthly journal or notebook. [8:20] Create time blocks for working on your business. [11:00] Plan the next day’s “Big thing.” [14:00] Scott walks through his structured morning routine. [17:45] Avoid distractions and stay on task! [22:20] Scott recaps all five steps and provides tips for seeing each step through. [29:00] How to avoid getting overwhelmed. [32:00] Closing thoughts from Scott.
TRANSCRIPT TAS 615 TAS 615: 5 Steps to Get 10x More Done in 24 Hours (Productivity Tips) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 615 and today well, we're going to be talking about how to...
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Is your ecommerce business set up for long-term success or are you just one Amazon policy change away from collapse? That might sound dramatic, but the truth is, it happens to sellers like you all the time! If you are the New Years resolution setting type person then consider making 2019 the year that you future-proof your business! On this episode of The Amazing Seller, you’ll hear from Scott as he runs through his ten-step process for future proofing your business. Make sure to have pen and paper ready for this episode; you are going to need it! Where are you focused? It’s gut check time and what a perfect point to do it, just as 2018 comes to a close. As you look ahead, what are you focused on for the coming year? Do you plan on making small changes or are you going for big ones? As Scott looks back on the progress he has made with TAS and his new brand, he’s convinced now, more than ever that the key to success in business is showing up. Are you committed to your business? Will you work toward it even if you run into roadblocks and challenges? If you are in it for the long haul, stick around, Scott has some valuable tips and insights for leaders like you! Get to know your market. The primary reason that many ecommerce brands fail is a lack of proper knowledge about their market. Too often a well-intentioned seller chooses a market and rushes in full steam ahead without conducting thorough market research. Don’t let that happen to you! Put in the time you need to know what your market needs and how to deliver it in a way that excites and engages your audience. If you find yourself struggling to come up with a strategy for researching your market, you’ve come to the right place! Listen to this episode as Scott provides several ways that sellers like you can get started, you don’t want to miss it! Create a home base for your brand. As your ecommerce business builds momentum, what is your vision for your brand? Do you expect to build it completely dependent on Amazon or do you dream of taking your brand away from Amazon once it reaches a certain point of profitability? According to Scott, it is not too early to start building your home base, a central location for your brand. Don’t assume that you have to have a fully fleshed out home base in mind; you can start small. For some helpful ideas on what this looks like, make sure to listen to this episode of The Amazing Seller! Build your email list! If you’ve been around the TAS community for very long, you know that Scott is passionate about getting ecommerce sellers like you to build an email list. How is that going for you? Have you started building your list yet? An email list is one of the best assets that a seller can have in his rapidly changing ecommerce marketplace. If you own your list, you can weather any storm that might come your way. Future-proof your business by investing your time and energy into building a solid email list. Discover more about this important topic by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [3:15] The key in any business is showing up. [5:00] Make sure to check out Brand Accelerator Live! [8:00] You need to build assets for your business. [10:00] Niche down and know your market! [12:30] Conduct your product research. [16:00] Content research. What is your niche market consuming right now? [19:30] Build your brand’s home base. [21:30] Establish a social media presence. [24:45] Chose three to five products to potentially source. [26:40] Build your email list. [30:00] Publish content on a regular basis. [31:20] Expand your brand using each step covered. [34:00] Closing thoughts from Scott.
TRANSCRIPT TAS 614 TAS 614: 10 Steps to Building YOUR Future Proof Business for 2019 and Beyond [INTRODUCTION]
[00:00:03] Scott: Well hey,
Is 2019 going to be the year that you take your ecommerce business to the next level of growth? What is currently holding your business back? Is it time to start investing in your development as a leader? If you are ready to do the hard work necessary, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over how you can attend Brand Accelerator Live in 2019, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! Brand Accelerator Live! As you look back at 2018, can you honestly say that you have invested in your personal growth as a leader? Have you read any books or attended any events that really challenge your thinking and help you step outside of the box? If you’d like 2019 to be the year where you turn things around for your business, you’ve got to take advantage of Brand Accelerator Live! To find out how this event will set your brand up for success, make sure to listen to this episode of The Amazing Seller! Think about long-term success. Have you ever felt like your business often takes two steps forward and one step backward? What will it take to get out of the constant short-term successes and really tackle those larger goals in life and business? According to Scott, your success is directly tied to your long-term strategy for your business. When was the last time you evaluated your strategy? If you are ready to up your game for 2019, this is an episode you don’t want to miss. Listen to this episode of The Amazing Seller as Scott dives deep into this critical topic for ecommerce sellers like you! How to make sure your PPC efforts are working on Amazon. Have you ever had an issue with your PPC efforts on Amazon? What was your solution? Have you made adjustments to your approach? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a question from a TAS follower like you who is having some hiccups with their PPC usage. Here are a few helpful places to start, according to Scott.
Look at the category your product is listed in. It could be a mismatch. Is the category relevant to your keyword selection? Reach out to Amazon to get an answer.
If you are having issues with your PPC strategy, you aren’t alone! To get a full breakdown of solutions you can try to get to the bottom of this issue, make sure to listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [3:30] Scott’s thought of the week, think long-term. [8:00] Question: Why won’t Amazon spend money on PPC for my new product? [16:00] Closing thoughts from Scott.
TRANSCRIPT TAS 613 TAS 613: Ask Scott #191 - Why Won’t AMAZON Spend Money on PPC for My NEW Product? [INTRODUCTION]
[00:00:03] Scott: Hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 613 and session number 191 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today. And today's question is...
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...all about why won't Amazon spend my money on pay-per-click or sponsored product ads for my new product? And we’re going to dive into that topic. I have a couple of reasons why they might not be taking your money. If you've ever had this happen and you've gotten frustrated, well there could be a solution.
So stay tuned for that. Before we jump into that, I wanted to remind you that you can ask your own question by heading over to theamazingseller.com/ask. And you can do that there or you can head over to theamazingsellertv.com and you can ask a question on my YouTube channel. And I'll do my best to either answer in the comments over there or ...
Do you have a good plan in place for your business as 2019 looms over the horizon? Are your goals and plans achievable or are they too lofty? Are they challenging enough or too easy to obtain? On this episode of The Amazing Seller, you’ll hear from Scott as he explains his approach to creating a business plan, why it's important to take action ASAP, and so much more. If you are ready to up your game and get the most of your efforts for the coming year, this is the episode for you! Have pen and paper ready; you are going to need it! Successful leaders make a plan. Have you ever found yourself wondering how certain business leaders get to the level of fame and fortune they enjoy? Did they inherit money? Were they lucky? Did they pull themselves up by their bootstraps? Each successful leader is going to have a different aspect of their story, but all leaders who continue to succeed do so because they’ve got a plan in place. Do you have your plan figured out? Have you written it out yet? Why not place it on the refrigerator door? If you have any hope of making it big with your ecommerce business, you’ve got to make sure your plan is front and center! Learn more about the value of planning from Scott on this episode of The Amazing Seller; you don’t want to miss it! Scott’s five step plan. Even if you have a plan in place, it is always helpful to review that plan and see if there are ways you can adjust it, so it fits in that sweet spot between challenging and attainable. To give you a good reference point, Scott has laid out his five steps for creating a business plan.
Identify your target for the year. What is your net profit goal? Work the numbers backward to come up with what you need to bring in each day. Come up with a plan. What can you do to get it done? Find 3 to 5 products with $10 profit margins. Launch three products in six months and three more products by the eight-month mark.
This five-step plan from Scott is only a starting point. Make it your own, play with it, just get started! Don’t put it off or hope to get it done at some point, do it today! What do you have to lose? To hear more from Scott about this critical topic, make sure to listen to this episode of The Amazing Seller! Don’t miss Brand Accelerator Live! Do you have your tickets for Brand Accelerator Live yet? What are you waiting for? This is the one ecommerce event that you’ve got to make time to attend in 2019! Don’t let excuses get in your way; you need to invest in your growth as a leader. Connecting with Scott’s content and the fantastic TAS community could be just the thing your brand needs to move past the competition. If you get on the ball and sign up right now, you’ll be able to catch the early bird pricing! Get more information in the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [2:45] Why you need to check out Brand Accelerator Live. [4:20] Scott launches into his 5 steps to creating your business plan. [14:30] What is your plan for 2019? [18:30] Closing thoughts from Scott.
TRANSCRIPT TAS 612 TAS 612: 5 Steps to Creating Your Business Plan to ACHIEVE Your Goals [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 612 and today we're going to be talking about...
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...five steps to creating your business plan to achieve your goals and yes we're doing this the day after Christmas if you're listening to this on the day that airs and if you're listening to this in June or July, well this is still going to help you. You know how we always get these great ideas as far as like the first of the year, it's a clean slate. We get to start over.
Wouldn’t it be nice if there was a way to sidestep your competition and build a profitable ecommerce business? Good news, you can do just that! On this episode of The Amazing Seller, you’ll hear from Scott as he provides his take on building an ecommerce business with a niche market in mind. Don’t leave it all up to trial and error or guesswork, learn from the seasoned perspective that Scott provides! Make sure you have pen and paper ready, you are going to need it! Make sure to attend Brand Accelerator Live! Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? Don’t be shy about investing in your growth as a business leader. This special TAS event is one you don’t want to miss out on! Scott and his team have worked hard to make this event worthwhile and valuable. If you want to grow as a business leader and innovator in 2019, this is the event you’ve got to attend. To hear more about Brand Accelerator Live and how to sign up, listen to this episode of The Amazing Seller! A tried and tested approach. Let’s face it, gone are the days where you could find a random product on Amazon, source it yourself and then turn a massive profit. Does this signal the end of private label business viability? Not according to Scott! He remains convinced that there are plenty of opportunities available for the ecommerce seller who is willing to put in the work. Are you ready to take Scott’s seasoned advice? Are you willing to follow his tired and tested approach? Learn more about how to get your ecommerce business started the right way by listening to this episode of The Amazing Seller! Four steps for niching down your target market. Where can start if you are ready to drill down in your target market? Is there a clear cut method you can follow to help you as you start this process? Yes! Scott has developed a four-step process you can follow that will get you well on your way to niching down in your target market.
Use autofill on Amazon to give you suggests. Look at the frequently bought together suggestions. Conduct research using Jungle Scout. Analyze the sales that the products are bringing in.
To get your ecommerce business started with the most targeted and niched down brand possible, make sure to listen to this episode of The Amazing Seller for all key info you need! Niche down, then go even further! Do you think you’ve gone as far as you can with niching down your target market? Not so fast, think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [2:30] Why you should check out Brand Accelerator Live. [7:30] How Scott has niched down in his target market. [9:20] Even if you’ve niched down, go further! [14:10] Scott walks through how you’d niche down your market. [24:00] Scott’s 4 steps for niching down your target market. [28:15] Closing thoughts from Scott.
TRANSCRIPT TAS 611 TAS 611: How to Niche Down in Your Market and AVOID Competition in 2019 [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 611 and...
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...today well if you're listening to this on the day it airs it is Monday and it is Christmas Eve. And no I am not recording this on Christmas Eve, I've already recorded this in advance. But if you are listening to this on Christmas Eve...
It’s crazy to think but the New Year is just around the corner! Are you ready for 2019? More importantly, is your ecommerce business ready for what 2019 has in store? If you need a little burst of momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he provides one of his signature thoughts of the week, goes over an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode! Take time to create YOUR plan! As the New Year draws closer, it is a great time to stop and consider what your plan is for the new year. Do you have a plan? What are the big goals? What are the small goals that will help you achieve those larger ones? If you don’t sit down and make a plan, you can’t expect anything in your life or business to change! On this episode of The Amazing Seller, you’ll hear from Scott as he explains the value of sitting down with pen and paper to map out your plan for success. If you are ready to take your future seriously, make sure to listen to this episode featuring Scott’s valuable insights! Tools to help you succeed. Is your head spinning from all the options out there on the marketplace when it comes to setting up your ecommerce business? From picking the right email service to figuring out domain names and hosting sights, do you feel out of your element? If your answer is yes, you aren’t alone! There are tons of budding ecommerce business owners out there who need a little guidance to get their business off the ground and headed in the right direction. Listen to this episode of The Amazing Seller as Scott runs through a good list of his favorite resources, you can also find the links in the resource section at the end of this post! Take action! At the end of the day, all the planning and list of resources don’t mean anything if you fail to take action! Make a resolution today, or wait a few days until January 1st if you need to! Resolve to take action and get your business in the place you want it to be this time next year. If you sit around waiting for momentum to materialize or someone to come along and hold your hand every step of the way, you’ll be waiting forever! Let this episode of The Amazing Seller serve as your wake up call to get out there and take action! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott’s thought of the week, take time to create YOUR plan. [6:05] Question: What brand building tools are needed to grow my business? [18:30] Closing thoughts from Scott.
TRANSCRIPT TAS 610 TAS 610: Ask Scott #190 - What Brand Building Tools are Needed to Grow My Business? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 610 and session number 190 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today and I am fired up to jump into today's question because...
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...it's all about brand building once again. But also more importantly how to build a business and what kind of a tools are needed to grow the business. And that's what we're going to talk about here today. Now before we do jump into that question I wanted to quickly remind you that if you have a question that you want me to answer on one of these Ask Scott sessions all you have to do is head over to theamazingseller.com/ask and you can do that.
Just ask a question there, you can leave a voicemail, you can leave a comment whatever. It's there for you to ask that question. Now the other way you can do it is head over to my YouTube channel which can be found at theamazingsellertv.
Is there a magic formula for success in the ecommerce sector? Can you just find the right product to sell and then sit back and enjoy overnight success? Not so fast, things are changing! While you might be able to score some short-term success by selling a water filter on Amazon, you need a more robust strategy for long-term success. On this episode of The Amazing Seller, you’ll hear from Scott as Chris as they break down their formula for building an ecommerce brand that can go the distance. Make sure you have pen and paper ready for this informative episode, you don’t want to miss it! How to find the right niche market. Have you found your niche market yet? Are you ready to go out there and build a business based on your passion? Now is the time to act! There are so many tools and methods that ecommerce sellers like you can use to get your business off the ground and build your niche audience. Scott and Chris encourage sellers to take the time and drill down to locate that specific niche market that you can use to build your brand. If you are struggling with finding your niche, this is the episode for you! Listen as the guys explain how sellers like you can get started on the right foot! Product discovery. Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? What knowledge, skills, or expertise do you have that can be turned into a product? There is some aspect of your background that gives you a leg up on the competition because you already know the market and need. Listen to this episode of The Amazing Seller as Scott and Chris explain how sellers like you can discover the right products to sell on Amazon! Make sure to build your home base! Once you’ve figured out your target audience and you’ve picked the right product to get your brand started, it’s time to start thinking long-term. While Amazon is a great place to get your ecommerce business off of the ground, you need to have a plan in place to expand beyond Amazon. A great way to get started while you wait for your product to arrive is to begin building your home base. Don’t overthink this step! You can start small and grow your home base from a small blog to a thriving ecommerce store, the key is to start somewhere. To get more helpful information on this important step, make sure to listen to this episode of The Amazing Seller! Three ways to launch your product on Amazon. Did you know that there are three ways you can launch your ecommerce product on Amazon? Which way is the best? It depends! Scott and Chris are here to take you through each way to launch your product on Amazon.
Turn on PPC (Pay Per Click) and start your keyword strategy. Leverage the email list you’ve built. Utilize your connection with social media influencers to push your product.
How do you determine which way is the best way for you? What if you want to use more than one method? To get the full explanation of each approach to launch your product, make sure to catch this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [6:20] Short-term wins and long-term wins. [12:00] Why it’s important to identify a market right from the start. [13:30] The guys run through market validation. [20:00] Product discovery and the 10x10x1 formula. [24:00] Sourcing tips you can use. [28:30] Don’t forget to build your home base! [36:45] Three ways to launch your product on Amazon. [42:00] Why constant content creation is important for your brand. [48:00] Closing thoughts from Scott and Chris.
TRANSCRIPT TAS 609 TAS 609: (Old Way vs New Way) Following The Ecom Business Formula for Succes [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone!
Have you ever had a moment when you got amazing news and then a few minutes later you find out that the news wasn’t as great as you thought it was? Unfortunately, a similar situation has cropped up in ecommerce circles with the new tax law. Here to help bring clarity to the subject is Josh Bauerle. In his conversation with Scott, Josh explains the confusion surrounding the tax law, how it will affect ecommerce sellers like you, steps you can take to make sure you are working off of the right information, and much more. Don’t miss a minute of this informative episode of The Amazing Seller! Wait, what happened? Like most ecommerce sellers you were probably pumped to hear about the new change in the tax policy that allows businesses to write off inventory whether they sell it or not. This news was hailed as a game changer as it would save small business owners a ton of costs when it comes to taxes. Sometimes that old saying holds, “If something sounds too good to be true, it probably is.” Josh Bauerle and Scott took their time and did their due diligence tracking down all the info they thought they’d need to bring this new change to the TAS community. As it turns out, the tax policy is not as clear as they thought it would be on this change. The debate continues as different CPA’s have different takes on how business owners should interpret the new tax law. Why you need a CPA. This issue serves as a prime example to show ecommerce sellers why they need to have established a relationship with a CPA that they can trust. The benefit of having a relationship with a CPA who knows your specific business is that they can take a look at this new tax policy and give you their professional opinion on how you should adjust your business practices accordingly. If you only take your financial advice from what you hear or read online, pause! You need a CPA in your corner helping you through all the ins and outs. Don’t try to game the system. If you’ve been around the TAS community for very long, you know that Scott works hard to make sure that the advice he gives toes the ethical line. He doesn’t want to walk right up to it or mess around with shady business practices, and neither should you! Some voices in the ecommerce community are sharing ways you can manipulate your business and game the system to work in your advantage. You should see blaring red lights when this happens! While it may take more work and cause you to take the long route to success, keeping your business practices ethical will allow you to build something you can be proud of. To hear more about this tax policy news and more from Josh and Scott, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [1:50] Scott welcomes Josh Bauerle to the podcast. [3:15] The guys talk about the confusion around the new tax policy. [8:00] Where is the line? [17:30] Closing thoughts from Scott.
TRANSCRIPT TAS 608 TAS 608: UPDATE: NEW Inventory TAX Law DEBATE for Ecommerce Sellers [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 608 and today I've got a pretty important update for you. And it actually has to do with...
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...the new inventory tax law. A little bit of a debate going on here since the episode aired that I mentioned this huge tax news for Amazon sellers but really just e-commerce sellers in general and we've learned a little bit.
And what I've decided to do is have Josh Bauerle come ac on who is a CPA but let me just say first even before I even go into anything here today as always, this is just information that we are collecting that we are finding and we are trying to find the correct answer and kind of just se...
It’s that time of the week again, another session of Ask Scott here on The Amazing Seller! This is the place to get that extra push, so ecommerce sellers like you can go out there and build the business of your dreams! On this episode, you’ll hear from Scott and Chris as they explain how sellers can list a product on Amazon successfully without an email list. While they don’t recommend this as the best strategy, it’s helpful info for those of you who are ready to jump in. Don’t miss a minute of this informative episode from Scott and Chris! Make sure to catch the TAS Breakthrough U deal! What have you done lately to invest in your growth as a business leader? Have you been reading books on running a small business? Have you been investing in your personal growth and mindset? If you want to have an advantage over your competition, you’ve got to take the time to invest in your personal growth. One great way to do this is by taking advantage of the TAS Breakthrough U training deal. This special package of courses and resources is only available at a discounted rate until December 20th. What are you waiting for? Check out the link to this exclusive offer located in the resources section at the end of this post. Launching with PPC only. Can you launch a product on Amazon only using PPC? Yes, you can! Remember, if you are taking this route, you’ve got to have your margins dialed in. Don’t think you can jump in with razor thin margins and make a successful run. At the end of the day, Scott and Chris are not huge fans of this PPC only option. They’d rather see sellers like you diversify your methods in the event that one method fails, you have a backup plan in place. To hear the guys explain how you can make a PPC only campaign work, make sure to listen to this helpful episode of The Amazing Seller! Be patient, these things take time. Let’s face it; we live in a fast-paced society where everyone is trained to get what they want when they want it, which is usually right away. Is it fair to bring those same expectations to your ecommmerce business? According to Scott and Chris, the answer is no! As an ecommerce business owner, you’ve got to fight that impulse to move on from something when you don’t see immediate results. You are going to need a good helping of patience if you have any hope to see the strategy for your brand play out successfully. Learn more about this vital topic from Scott and Chris by listening to this episode of The Amazing Seller; you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [2:15] Why you need to check out the TAS Breakthrough U offer. [4:30] Can you launch a product on Amazon using PPC only? [7:45] Tips for successfully launching a product with just PPC. [13:15] How to set up your PPC campaign budget. [16:00] Using the right keywords. [21:30] Give your campaign time to succeed!
TRANSCRIPT TAS 607 TAS 607: Ask Scott #189 - How to Launch Products Using PPC ONLY! [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This episode is 607 and session number 189 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week. I'm going to do it again here today. I've actually invited...
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...on a good friend of mine, out of our TAS power team and that is Mr. Chris Shaffer is with us. So Chris, what's going on man?
[00:00:28] Chris: Not a whole a lot man. And by that I mean a whole heck of a lot because as we're recording this we're in the middle of Q4 and just trying to keep everything sane feeling here until Christmas. As we're recording this we're watching our stuff fly off the shelves which is good. But then you always have that little nagging voice in the b...
What if you decided to take action on that business idea that has been circling in your head? Would it even pan out? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Jesse Wilson. In his conversation with Scott, Jesse opens up about his successful YouTube channel, how the channel went from idea to reality, what steps he has taken to monetize the channel, plans he has for the future, and much more. Scott also shares some helpful tips for Jesse to get even more potential out of this thriving channel. Have pen and paper ready; you don't’ want to miss a minute of this engaging episode! Just start! There are a ton of reasons why you shouldn’t step out and start an ecommerce business. You could fall flat on your face, or you could end up looking like a fool. Will you let that stop you? The only difference between you and a successful business leader like Jesse Wilson is a moment of action! Jesse stepped out of what was safe and comfortable and he risked a lot by starting his YouTube channel. That could be you! Dig deep and summon the courage to take a leap and accomplish your goals. You’ve got tools and insights from the TAS community right here at your fingertips, what are you waiting for? The power of setting goals. What goals do you hope to accomplish both personally and professionally by this time next year? Will you find yourself in the same situation you are in today or will things have changed for the better? If you have any hope for change, you’ve got to start setting goals and knocking them out! Take a look at some of the most successful business leaders, and you’ll find people who set goals and accomplish them. You don’t have to start big, you make a little list of three goals, knock those out and then make a new list. Learn how Jesse Wilson reached his goals by listening to this powerful episode of The Amazing Seller, you don’t want to miss it! Creating partnerships. A great way to build momentum with your ecommerce business is to create a partnership with other brands and social media influencers. Take a look at some of the high performing channels on YouTube; chances are they promote a product or service. You can put your business in the best position for success by creating a partnership. Jesse Wilson saw the benefit of cross-promotion and brand partnership with his YouTube channel and encourages sellers like you to do the same. Learn more from Jesse’s perspective by listening to this informative episode of The Amazing Seller! Don’t be afraid to learn along the way! Let’s face it; there is something in your business that you are afraid to try. You don’t know how the whole thing will work out and scares you. Are you going to let that fear hold you back? Why should you? You don’t have to have all the answers or the perfect plan that will succeed without any problems; you can learn as you go. Get out there and make it happen, entrepreneurship is not for the timid. Learn what you can from the stories of gutsy leaders like Scott and Jesse and then go out there and write your own! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [5:45] Scott welcomes his guest, Jesse Wilson. [9:30] Jesse talks about why he started his YouTube channel. [14:30] What are Jesse’s goals for his channel? [18:00] What is Patreon? Why did Jesse start using it? [22:30] Scott and Jesse talk about competition on YouTube. [25:20] Ways that Jesse can improve his channel and up his game. [33:20] Jesse talks about getting subscribers for his channel. [39:30] Creating new methods for monetizing the channel. [43:00] Scott recaps how Jesse went from idea to implementation. [46:45] Can people really go out there and just start creating content? [50:00] Closing thoughts from Scott.
TRANSCRIPT TAS 606 TAS 606: How Side Hustle Turned into Passive Income and Potential BIG Private Label BRAN...
Do you ever find yourself struggling to move forward in your business goals? Have you had that feeling of taking two steps forward and one step back every time you gain even a little momentum? What is the solution? How do you break out of the cycle and streamline your efforts? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, James Clear. In his conversation with Scott, James opens up about his experience learning from the habits of successful business leaders, what it takes to overcome barriers in your way, and much more. Don’t miss a minute of this powerful episode! Atomic Habits. What would lead someone to write a book about habits? James Clear, one of the world’s leading experts on habit formation. He is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning. His website receives millions of visitors each month, and hundreds of thousands subscribe to his popular email newsletter. He is a regular speaker at Fortune 500 companies, and his work is used by teams in the NFL, NBA, and MLB. Make sure to check out the link to his book, “Atomic Habits” located in the resources section at the end of this post! Relative success is hard work. How do people become successful? Does it all come down to luck or can you muster up enough hard work to be successful? According to James Clear, luck can and does play a factor in the success of many individuals. Ultimately, we can’t all sit around waiting for luck to strike! James says that “Absolute success is luck, relative success is hard work.” This statement means that all things being equal, your success is determined not by luck but by hard work. That’s great news! You have control of your desiney. What are you going to do with it? Learn more from James about this critical topic by listening to this episode of The Amazing Seller! What it takes to break through barriers. Every business leader has faced a barrier or roadblock at some point on their journey to success. What is your plan for overcoming the challenges that are waiting for you? Is your plan to cross that bridge when you come to it or do you have a plan in place ahead of time? James Clear says that one of the best ways to prepare for challenges and roadblock is to stay flexible. If you have a fixed plan in place that can’t handle any adaptation or changes, you’ve set yourself up for failure. Don’t let that happen to you! Give yourself permission to change and learn along the way. Make sure to listen to this episode of The Amazing Seller as James and Scott expand on this valuable subject! Lessons learned from the habits of successful people. What are some helpful takeaways and lessons you can learn from the habits of successful people? Which ones will you take and adapt as your own so you can move your business forward? On this episode of The Amazing Seller, James Clear provides several helpful lessons he has learned from observing the habits of successful business leaders.
Make sure you get enough sleep each night. Exercise consistently, even if it's taking a walk every day. Keep a healthy diet. Take a break from your phone, try keeping it in another room for a few hours. Log out of your social media accounts to block out the noise. Never miss twice - if you mess up on a new habit, don’t let it keep you down! Try again!
These are just a few, brief glimpses into the wonderful insights and lessons that James has collected through his research. Listen to this episode as James and Scott dive deeper into the role habits play and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Don’t miss the great TAS Breakthrough U deal. [4:30] Scott welcomes his guest, James Clear. [11:00] Absolute success is luck,
You made it to the end of the week, congratulations! Now it’s time for another great session of Ask Scott here on The Amazing Seller. Dive right into your weekend energized and ready to tackle your goals and put your ecommerce business in the right position for success. On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on TAS resources, provides an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode! Have you signed up for TAS Breakthrough U? As the holidays approach and you position your brand to take advantage of this great shopping season, why not consider investing in your business? One of the best ways to get your business headed in the right direction from the start is to get reliable and time-tested tools that you can use. Scott has prepared a great package full of training, classes, groups, and much more. Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th! Don’t be so quick to give up! Let’s face it, too often people are more than ready to give up on something that doesn’t respond the way they think it should. Do you find yourself getting frustrated when little things like your internet connection taking too long? Our society has conditioned us to give up and throw in the towel the moment things get delayed. Don’t fall for that mindset! If you have any hope for your ecommerce business to get off of the ground and running, you’ve got to have a deep well of patience. Buckle up, it’s going to be a bumpy journey, but it will be worth it. To hear Scott expand on this valuable insight and much more, make sure to listen to this episode of The Amazing Seller! Is your product listing optimized? One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [1:15] Make sure to check out the TAS Breakthrough U resource. [2:40] Scott’s thought of the week. [6:00] Question: Why aren’t my PPC Keywords converting to sales? [10:45] Closing thoughts from Scott.
TRANSCRIPT TAS 604 TAS 604: Ask Scott #188 - What If My PPC Keywords Are Not Converting to Sales? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #604 and Session #188 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I’m going to do it again here this week and today we’re going to be talking about what if my pay-per-click keywords are not converting to sales? What do I do? And this could be during a launch. This could be during a relaunch. This could just be any time that you're trying to sell more of your products. So, that's what we’re going to be talking about in today's Ask Scott session. Now, if you have a question that you want me to answer in an upcoming Ask Scott session, all you have to do is head over to TheAmazingSeller.com/Ask and you can do it there. You can leave a comment or a voicemail. The other way you can do it is by heading over to my YouTube channel over at TheAmazingSellerTV.com, leave a comment there, questions there,
How do you build an ecommerce business that will generate the revenue you need to fulfil your goals? What if there was a clear and easy to follow system you could implement as you build the foundations of your business? On this episode of The Amazing Seller, you’ll hear from Scott as explains how the new TAS Breakthrough U offer works, why you need to build an email list for your ecommerce brand, how to connect with your audience, what it takes to create engaging content, and much more! Don’t miss a minute of his detailed and helpful episode featuring Scott’s experienced perspective! Why you need an email list for your brand. If you’ve been around the TAS community for very long, you know that Scott is serious about getting sellers like you to utilize an email list. Why is Scott so convinced that an email list is vital to building an ecommerce brand? Simply put, it’s the best way to keep in contact with your audience and drive traffic to your product listing. What are you waiting for? What is preventing you from starting your email list today? To hear more about his critical tool for building your ecommerce brand, make sure to listen to this episode of The Amazing Seller! Make sure your brand has a social media presence. Let’s face it, an email list alone won’t get your brand the traction it needs to compete in the ecommerce marketplace. You’ve got to think outside of the box and use additional channels to draw in your ideal audience and keep them engaged as you build up your brand. According to Scott, creating a Facebook page and a Facebook group is a great way to build depth for your brand cost-effectively. Scott isn’t just spitballing with this Facebook angle, he’s done it with his ecommerce brand, and he’s seen it work. Learn more from Scott’s valuable insights by listening to this episode of The Amazing Seller! Deliver value to your audience. Have ever signed up for a newsletter or an email list only to find that the content is worthless? If you’ve had that experience, why would you want to put someone else through it? Make your brand stand out from all the noise that your followers get in their inboxes and newsfeeds by delivering value! If you’ve done your research, you know your audience’s interests and concerns. Get out there and deliver the goods! For more ideas on where to start with content creation, make sure to listen to this episode of The Amazing Seller! Optimize your content for search purposes. No matter how good your content is, it will all be worthless if you don’t make it easy for people to find you! There are little things you can do to get your brand in a position for success by optimizing your content for search purposes. From grabbing attention with an accurate and appealing title to including images and videos, there are a lot of simple ways to show search engines like Google that you are worth that higher search rank. Make sure to listen to this episode of The Amazing Seller as Scott reveals his tips for search optimization and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] How you can access an exclusive TAS Breakthrough U offer. [4:00] Why it’s so important to build an email list. [7:45] Your brand needs to be on Facebook! [9:00] Don’t build a list just to launch a product, there is so much more you can do. [10:30] What should you offer people to signup for your email list? [12:00] How to create content for your audience. [21:15] Scott recaps a helpful checklist to build external traffic for your brand. [23:00] How to optimize for the best search engine results. [32:30] Closing thoughts from Scott.
TRANSCRIPT TAS 603 TAS 603: How To Build Your External Traffic and Add More Revenue to Your Business [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast.
What would successful business leaders do if they had to start all over again with just $5,000 to build a business and get a quick return on their investment? This is the question that Scott posed to his group of friends, Steve Chou, Mike Jackness, and Greg Mercer. On this episode of The Amazing Seller, you’ll hear the guys give each of their answers, why they are convinced that building an audience is such a great way to grow a business, and much more. Don’t miss a minute of this fascinating and valuable episode! Unite your passion with your work! Let’s face it; there are too many people out there working jobs that they hate. If you had the opportunity, wouldn’t you like to combine what you love to do with your career? When it comes to building an ecommerce brand, you get the freedom to do just that! If you enjoy cooking, niche down and build a brand around an aspect of cooking if you are more of an outdoors type of person, niche down and build something around that. Don’t fall for the line that you just have to suck it up and be miserable at work for the rest of your life, write your own story! Hear more from Scott and the guys as they expand on topic! The value of building an audience. If you had to launch a new product tomorrow, wouldn’t it be helpful to have an engaged audience that you could use to drive sales? Of course, it would be useful! So why aren’t more sellers taking this approach? The truth is, building an audience is a slow process that takes careful planning and patience. Most people aren’t willing to put in the time needed to build something of that scale. That’s good news! It means there aren’t a tone of people taking this practical approach. To hear more about how to build an audience, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! There are no shortcuts, you need to put in the work. When you ask highly successful business leaders how they’d build a business from the ground up, some people might expect to hear a quick and easy path to success. The truth is, there is no easy get rich quick scheme. If you want to build a business that lasts, you’ve got to be willing to put in hard work over a long period. Don’t let the ads and gimmicks fool you! Do your research and invest in tools and programs that will give you the skills you need for sustained success. Hear more from Scott and his friends as they discuss this important topic on this episode of The Amazing Seller. Don’t miss the great TAS Breakthrough U opportunity! One of the best ways to get your business headed in the right direction from the start is to get reliable and time-tested tools that you can use. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you succeed. In that spirit, he’s created a set of tools you can use to get an edge over the competition. He has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [2:00] Why you need to check out TAS Breakthrough U. [4:00] Steve Chou, Mike Jackness and Greg Mercer join the podcast. [6:00] Mike talks about how he would start a business from scratch. [8:00] Greg jumps in with his take on building a business from scratch. [11:00] How Steve would start a business from scratch. [13:00] Scott jumps in with his answer. [18:30] There are no shortcuts, don’t expect to get rich quick! [21:00] Building an audience makes all the difference. [25:45] Closing thoughts from Scott.
TRANSCRIPT TAS 602 TAS 602: Starting a NEW Business from Scratch TODAY (Round Table with...
How are you progressing through the fourth quarter? Were your Black Friday and Cyber Monday efforts a hit? If you need a little boost of encouragement and motivation as the weekend approaches, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares how sellers like you can benefit from TAS Breakthrough U, his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this engaging episode! Make sure to check out Breakthrough U! What tools have you used recently to make sure your brand is in the best position to succeed? Time is running out on a fantastic collection of tools and resources that sellers like you can use to take your game to the next level. Scott has rolled out a package full of training, classes, groups, and much more. If you’ve been looking for an excellent way to invest in your education as a business leader, this is it! Learn more about TAS Breakthrough U by checking out the link in the resources section at the end of this post. Hurry, this deal ends December 20th! Your brand needs to diversify. Do you find yourself worrying about every little change and update from Amazon? Why are you putting yourself through all that stress? The best solution isn’t to walk away from Amazon completely; rather, you should diversify your brand! You need to learn how to create alternative methods that you can use if your business needs to make a pivot. The truth is, you either need to adapt to the changing marketplace or your business will die. Go deeper with this important topic and find out how to future-proof your ecommerce business by listening to this helpful episode of The Amazing Seller! A launch strategy that works.
If you’ve been around the TAS community for very long, you know that Scott is passionate about getting sellers like you to build an email list and using that to launch a product. What do you do if you want to launch a product, but you don’t have that email list built yet? According to Scott, one of the best strategies is to reach out to social media influencers and leverage their audience to spike traffic and sales of your newly launched product. While this isn’t the ideal launch strategy, it can work if you play your cards right. To hear more about how to do just that, make sure to listen to this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:10] Why you need to check out TAS Breakthrough U. [5:50] Scott’s thought of the week. [9:30] Question: What is the best launch strategy for getting by brand started? [16:45] Closing thoughts from Scott.
TRANSCRIPT TAS 601 TAS 601: Ask Scott #187 - What's The BEST Way to Launch My Product on Amazon TODAY? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 601 and session number 187 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single week. And we're going to do it again here today. And I'm excited because well we're going to talk today we're going to answer this question about what is the best way today, right now, the time that we're in to launch my product on Amazon And then also how do I do it if don't have an email list or an audience? How do I do it? It's a great question. We're going to address that here today.
I think it's really important that we understand this because times are changing. The landscape is changing and we have to do things a little bit differently and we have this asset it will allow us to really launch products a lot easier. But if you don't have a list what can we do in the meantime...
How would you celebrate a milestone like reaching 600 podcast episodes? While Scott is proud of this fantastic achievement, he’s focused now, more than ever on delivering helpful lessons and insights to TAS followers like you. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his four-step process to build a million dollar brand, why you should use a touch list, the long-lasting impact of building a brand, and so much more. Don’t miss a minute of this engaging and informative episode! Find your market. Do you know who your market is? Remember that you are selling to people, not some faceless and nameless blob. How have you built your strategy around reaching your target audience and connecting with them? If you want to create a brand that will go the distance, you’ve got to find out who your audience is before you pick a product! One good starting place is to utilize the touch list method that Scott has championed. You can find that tool in the resources section at the end of this post. Dive more in-depth with this critical step by listening to this great episode of The Amazing Seller! Grab attention for your brand. What will grab your target audience’s attention? Will they be drawn in with an Ipad giveaway? Or are they more likely to gravitate toward a free audiobook on the topic you are building your brand around? Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience, but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Learn how to create relevant content by listening to this helpful episode! Build a relationship with your followers. Do you have an idea of which market you want to target? Do you have a sense of which product that market would be interested in? Great! If you genuinely want to build a brand that goes beyond just providing a product, you’ll need to share your story. Get out there and get real with people! Talk to them about your successes and challenges, let them see your personality so they will connect with your brand. You’ve seen this work with Scott; he does a great job of allowing the TAS community get to know who he is and what he is all about. Go deeper with this important aspect of brand building by listening to this valuable episode! Monetize your brand. What does it take to monetize the brand that you’ve built so you can start reaping the benefits from all of your hard work? Do you need a killer product or is there a way you can monetize your brand using an array of methods? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his checklist for monetizing an ecommerce brand.
Get three to five products listed on Amazon in the first twelve to eighteen months. Feature advertisements on your brand’s blog or website. Engage your email list! Create an ebook about your niche market.
To hear Scott expand on each of these essential aspects of monetizing your brand, make sure to listen to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott’s thank you to TAS followers. [7:00] Step #1: Find your market. [9:50] Make sure you use a touch list! [14:30] Step #2: Get attention for your brand. [19:30] Step #3: Create a relationship. [25:45] Step #4: Monetization. [31:30] Don’t forget to expand your brand with new products and ebooks. [33:00] Scott recaps all four steps. [34:30] Brand building is the future of ecommerce success. [36:00] Closing thoughts from Scott.
TRANSCRIPT TAS 600 TAS 600: The Simple 4 Step Process to Building a Million Dollar Brand! [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast.
It’s not often that you get the chance to learn from a room full of talented and thoughtful ecommerce leaders. This is your opportunity! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friends, Greg Mercer, Steve Chou, and Michael Jackness to the podcast. In their conversation, the guys talk about their experience with the 5 Minute Pitch project, why they love helping ecommerce sellers, the value of launching your brand on Amazon, and much more. You don’t want to miss a minute of this fun and exciting episode! Yes, there is still a chance for success. Time and time again, Scott gets asked if there is any room for success in the ecommerce sector. While the challenges and hurdles constantly evolve, Scott and other ecommerce leaders remained convinced that if you put in the time and effort, you’ll see a good ROI. Don’t buy the negative hype! Make your plan to build a brand and carve out a niche. If you want more details about how you can get your business started, make sure to listen to this helpful episode of The Amazing Seller! Why you should launch your brand on Amazon. As prospective ecommerce sellers get ready to start their own small business, they often wonder if Amazon is the best channel to pour their time and energy into or if they should build their brand's website first. On this episode of The Amazing Seller, Scott and his guests explain why starting on Amazon is the best way to get things off the ground. One of the huge reasons to begin with Amazon is because it is so much easier than creating and drawing traffic to your website. You can also gage the marketplace on Amazon more effectively to validate which products you should start selling. Make sure to listen to this episode as the guys expand on this critical topic and much more! Make sure you execute on your great idea! Too often you hear the line that the right idea will lead to instant success. That couldn’t be further from the truth! Tons of businesses fail each day not because their idea wasn’t good but because their execution was lacking. If you want your business to stand the test of time, you’ve got to be focused on the right principles. Right out of the gate, it’s a good idea to have your plan laid out so you can track your progress and stay on task. Learn from Scott’s expert perspective and why it’s helpful to focus on follow through by listening to this engaging episode of The Amazing Seller! It is not about the money. Have you ever had that moment when you finally realized what you want to commit the rest of your life to accomplish? How did that moment feel for you? Are you working toward that goal right now? On this episode of The Amazing Seller, you’ll hear from Scott and his friends as they explain why they love helping ecommerce leaders like you. For these guys, it’s not all about the money and the fame; they enjoy showing others what it takes to build a business they can rely on for the future. To hear more about their passion for helping others, make sure to listen to this intriguing episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [3:20] Greg Mercer, Steve Chou, and Michael Jackness join the podcast. [5:00] Is it still possible to bootstrap a business successfully? [12:00] Why are entrepreneurs so confident? [17:30] An idea is worthless without execution. [19:15] Why it’s helpful to start your brand on Amazon. [26:00] Is it better to double down or diversify your brand? [33:00] Making an impact in the lives of others. [40:45] The guys share their takeaways from participating in the 5 Minute Pitch. [47:20] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
5 Minute Pitch Sellers Summit Adthrive www.tasinnercircle.com Support[at]theamazingseller.com
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Wouldn’t it be great to have some key insights and strategies that you could use to get your ecommerce brand an advantage over the competition during the fourth quarter? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his top advice for getting more sales and taking advantage of the fourth quarter atmosphere. Don’t leave it all up to guesswork, take in Scott’s seasoned advice and get your business in the best position for long-term success. Make sure to have pen and paper ready for this informative episode! Is it too late to launch your product? Time and time again, Scott get this question from ecommerce leaders, “Is it too late to launch a product in the middle of the fourth quarter?” That answer is, no! If you decide on waiting to launch your product under the perfect conditions, you’ll never get your brand off the ground. While you might not ever launch in ideal conditions, there are steps you can take along the way to set your brand up for success. To hear more about getting the most sales possible, make sure to listen to this helpful episode of The Amazing Seller! Don’t let your email list go cold! It may sound like a funny thing to ask but, is your email list hot or is it cold? What that question is getting to is, are you keeping your email list engaged with your ecommerce brand or are you letting that list go cold with non-engagement? If you’ve taken the time to build your email list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller! Let your personality shine. Whether you know it or not, you have a story to tell! Be honest; you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. Telling your story is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott shares how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling effectively. Listen to this episode to hear how Scott has done it; you don't’ want to miss it! Don’t put all of your eggs in one basket! If you’ve been around the TAS community for very long, you know that Scott often preaches about making sure that your brand is not dependent on any one channel for success. The old saying holds, don’t put all of your eggs in one basket! Scott has seen too many businesses go under because they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this; you can start right now by brainstorming different channels to expand your brand too. To hear more about this vital topic, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [3:00] Make sure you take advantage of the TAS resources. [4:45] Should you launch a product in 4th quarter or wait? Build list now or wait? [8:40] Scott goes over helpful ways you can use to get more sales in the 4th quarter. [12:10] Plan out your promotions. Don’t let your email list go cold! [16:00] Let your personality shine and deliver value to your audience. [18:30] The value of connecting with influencers and social media groups. [21:30] Scott recaps his advice for getting more sales in the 4th quarter. [28:00] Don’t build an Amazon dependent business. [31:00] Closing thoughts from Scott.
TRANSCRIPT TAS 598 TAS 598: SPECIAL 4th Quarter KICK OFF Episode (How to GET MORE SALES) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone!
What are your plans to get your ecommerce brand competing at the highest level in your product category? Are you cultivating a significant brand presence on social media? Have you built an email list to engage your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need an email list for your brand, how to use that list effectively, tips for running a giveaway contest, and much more. Make sure to have pen and paper ready; you don’t want to miss a minute of Scott’s valuable advice!
Isn't email dead? Is it worth your time and resources to invest in building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode!
Why you should consider partnering with influencers. One of the most popular methods of growing an ecommerce brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach, and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller!
Remember, you are connecting with people. In the ecommerce sector, you can find yourself losing sight of the human element because much of your work is done remotely. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott opens up about the importance of connecting with people in a way that communicates you care. If you want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode!
Make sure to check out TAS Breakthrough U! Are you taking advantage of all the resources you need to succeed? If you fail to continue to educate yourself as your business get’s off of the ground, you are setting yourself up for failure! Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to equip sellers so they can take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for a great value of $99 a month. To get all the details on this valuable resource at a great price, make sure to check out the link in the resources section!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [2:00] Is it still effective to use an email list to reach people? [7:00] How do avoid attracting people just looking for something for free? [10:00] Scott gives an example of how to target the right people for a giveaway. [18:00] Who are some influencers you can reach out to? [21:00] Give away the right prize! [23:20] How to build a giveaway landing page from scratch. [27:45] Why you should check out TAS Breakthrough U. [29:45] Closing thoughts from Scott.
TRANSCRIPT TAS 597 TAS 597: Why NOW is The Best Time to Build Your Email List + Steps to Follow [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone!
Do you have your strategy for getting your product in front of as many people as possible locked down? Could you use some helpful tips to make sure you are going in the right direction? If so, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on the 5 Minute Pitch, goes through his five-step process for ranking a product quickly, and much more. You don’t want to miss a minute of this helpful and engaging episode!
5 Minute Pitch Update. Exciting news! Scott recently finished up filming of the “5 Minute Pitch” with Greg Mercer, Steve Chou, and Michael Jackness. From the sound of it, the whole process was an excellent experience for all involved, and they are even considering creating a second season. If you haven’t heard about this exciting side project, make sure to check out the link in the resources section below. To hear more about Scott’s time in San Deigo with the guys, listen to this episode of The Amazing Seller! Find low competition products. Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give in to the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a significant factor to explore. While you might be tempted to go for a product with more sales per day, Scott explains that the least competitive products are the ones you should focus on. To get the full breakdown, make sure to listen to this informative episode!
Optimize your listing. One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode! Discount your product to drive sales! Let’s face it; everyone wants to get a good deal when they go shopping, especially during this holiday season! What steps can you take as an ecommerce seller to make the most of this environment? Are you gun shy when it comes to offering deals on your product? Don’t be! Scott encourages sellers like you to press your advantage and drive sales by discounting your product. To hear how this strategy has worked out well for him and his business, make sure to listen to this exciting episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:20] Scott gives an update about his recent trip to San Diego. [7:40] Step #1: Find low competition products. [13:00] Step #2: Optimize your listing. [16:30] Step #3: Chose five to ten keywords to target. [18:40] Step #4: Run PPC (Pay Per Click) targeting your keywords. [21:45] Step #5: Give discounts on your product to drive sales. [23:30] Scott recaps all five steps to get your product listing to rank fast.
TRANSCRIPT TAS 596 TAS 596: How To Rank Amazon FBA Products Fast in 4th Quarter (5 Steps) [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #596 and today I’m going to be talking all about how to...
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...rank your products faster in Amazon in fourth quarter and if you are listening to this after fourth quarter, these principles, this process will still apply.
How are your fourth quarter efforts shaping up? Have you solidified your Black Friday and Cyber Monday strategies? If you need some positive momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this valuable and informative episode! What was old is new again. Did you know that blogging is making a comeback? It’s true! There was a time when blogging was king of the internet then much of the focus shifted to social media channels. Now, as is the case with many things in life, what was old is new again! Building a blog one of the best ways to create content for your brand and engage with your target audience. Have you developed a blog for your brand? What are you waiting for? To hear more about the value of blogging to your brand, make sure to listen to this episode of The Amazing Seller! Traffic is king. Did you know that when it comes to building your ecommerce brand, traffic is king? The more you create content that your audience finds valuable, the more your traffic will grow. This thriving traffic will alert Google, Facebook, and other internet platforms to the benefit of sending people to your brand. Don’t expect to throw up some random content to get the ball rolling, make sure you have done your homework and you know what your audience wants to hear! Discover how you can make the most out of your content creation efforts by listening to this episode of The Amazing Seller! Using giveaways effectively. There are many ecommerce sellers out there who are nervous about spending their time and resources on giveaways. Have you tried a giveaway contest to build an email list for your brand? If you are worried about people, who will sign up for your giveaway and will never end up buying your product, stop worrying, it will happen! That shouldn’t prevent you from reaching out to your target audience with a giveaway to build up your email list. Make sure to listen to this episode of The Amazing Seller as Scott expands on this critical topic and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [2:20] Scott’s thought of the week, what’s old is new again. [12:00] Question: What are the pros & cons of using giveaways to build a list? [17:00] Closing thoughts from Scott.
TRANSCRIPT TAS 595 TAS 595: Ask Scott #186 - What Are Pros and Cons of Using Giveaways to Build Email List to Sell Products? [INTRODUCTION]
[00:00:02] Scott: Hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #595 and Session #186 of Ask Scott. This is where I answer your questions here on the podcast and we’re going to do it again here today and I’m fired up because...
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...well, because I’m fired up. That's why. I don’t know. I’m just ready to conquer this fourth quarter stuff and everything else that we’re doing in the world of business and just life in general. Yeah, I’m pretty fired up so, hopefully, you're going to give a little bit of this energy, this little bit of feedback today that will help you get a little bit more energy if you're feeling like things just aren’t working or you’re feeling like you're in the grind. It’s all right. It’s part of the process. We just got to embrace it and keep moving. So, hopefully, I can help you with that here today. So, here's what we’re going to be doing today. I'm going to be talking about sharing my response to this question which is, what are the pros and cons of using giveaways to build an email list to sell products?
And it's one of the common questions that we get when...
Did you know that you can create and market a book that will help your ecommerce business gain depth and grow? While writing a book may sound intimidating, it doesn’t have to be! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Bryan Cohen. In his conversation with Scott, Bryan opens up about his background in writing, what it takes to write a book, tips for grabbing your audience’s attention, how to get the most mileage out of your content, and so much more. Don’t miss a minute of this helpful episode featuring Bryan’s excellent insights! Learn from the best! While you don’t need to go out and hire a publicist or editor if you want to write a book, it's a good idea to learn from an expert. Bryan Cohen is an experienced copywriter and a bestselling author. Bryan launched his blog, Best Page Forward in June 2015 and found himself immediately inundated with orders for book descriptions. He’s written over 200 descriptions for authors to date, and he’s in the process of coaching authors to learn the craft of copywriting themselves. You don’t have to break the bank to get your content out there serving your brand. Learn more about this topic by listening to this episode! You can write a book. Scratch whatever you’ve thought about writing a book from your mind. Let’s face it; most people are too intimidated even to entertain the thought of putting pen to paper. The truth is, writing a book doesn’t have to be some excruciating and painful process. If you’ve ever created content for your brand, you are already several steps closer to writing a book than you might have thought! To find out what it takes to get your content into a book format, make sure to listen to this episode of The Amazing Seller featuring copywriter extraordinaire, Bryan Cohen! How to get the most out of your content. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you create content that connects with your audience. While your content might be substantial, the fact remains that you are likely missing a lot of people due to the limitations of your channel. If you only put your content out on Facebook Live, you are missing all the folks who only hangout over on Instagram. If you are only sending your content via an email newsletter, you are missing the folks over on YouTube. Bryan Cohen says that the best way to reach across all content channels is to repurpose your content for each medium. Learn more about getting the most mileage out of your content by listening to this valuable episode! Start small if you have to. If you want to grow your ecommerce business into a powerhouse of productivity and profit, you’ve got to do everything you can to put it in the best position to succeed. It’s great to have goals and objectives, but they mean nothing if you fail to start. What is your action step in light of Bryan’s amazing lessons and insights? Will you start expanding your content channels? Are you ready to make steps toward writing a book? Don’t be ashamed of making small steps; you’ve got to start somewhere! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:35] Scott’s introduction to this episode of the podcast! [1:40] The value of belonging to a mastermind. [5:00] Scott welcomes Bryan Cohen to the podcast. [10:30] Bryan opens up about his background. [20:20] Streamlining and simplifying your time. [24:00] Bryan talks about his copywriting work. [29:15] How to write a book for your brand. [38:30] Tips for grabbing your audience’s attention. [46:45] How to get more mileage out of your content. [50:30] Just start, even if it is a small start! [52:40] Closing thoughts from Scott.
TRANSCRIPT TAS 594 TAS 594: How To Use Books on Amazon To Grow Your Brand and Make Some EXTRA CASH [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone?
Have you heard that Amazon has made some changes with feedback and reviews? How will it impact your business? Are you prepared to adapt to the new changes? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his friend and guest, Chris Guthrie. In his conversation with Scott, Chris explains how this new Amazon change will impact sellers like you, why you should check out Salesbacker, the value of learning from customer feedback, and so much more. Don’t miss a minute of this informative and engaging episode! Amazon’s new email policy. What exactly is happening with Amazon’s recent change regarding follow up emails and reviews? Amazon came out saying that sellers are allowed to send one email per order to request a customer review. What you need to know about this is, if you have automated emails that follow up with your buyers, you need to make sure that no more than one of those emails is requesting a review. It doesn’t say that you are limited to just one email per order, just one email regarding a review per order. To get the full break down on this new change and how you can adjust your approach accordingly, make sure to listen to this episode of The Amazing Seller! Why you should check out, Salesbacker. Let’s face it, as your ecommerce business continues to grow, manually following up with your customers is going to increase from a small chore to a part-time job! What if there was a way to automate your follow up process so you could free up your time to focus on other areas of your business? That’s where Chris Gutherie and his team at Salesbacker come in! Salesbacker is designed to help ecommerce sellers get more product reviews and seller feedback ratings. To hear exactly how you can benefit from using a service like Salesbacker, listen to this episode of The Amazing Seller featuring Salesbacker co-founder, Chris Guthrie! Learn from customer feedback! When was the last time you took a customer’s feedback to heart? It can be a challenging thing to do! If you take a look at some of the most successful business leaders in the last twenty-five years, you’ll find that most of them relished the opportunity to learn from critical feedback. What will your approach be, will you embrace the critique or will you ignore it? Don’t fall for the easy way out! Press into the feedback you receive and use it as fuel to make a better product and win more loyal customers! Listen to this episode of The Amazing Seller as Scott expands on this important topic and much more! Lead with high-quality customer service. Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to elicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component of a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s perspective and find out what to do and what not to do when it comes to taking care of your customers! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [0:40] Scott welcomes his guest, Chris Guthrie. [2:30] Chris talks about a recent update to Amazon’s TOS regarding emailing customers. [10:00] Why you should check out Salesbacker. [12:15] The value of learning from buyer feedback. [15:00] How to create the best follow up method. [17:30] Why it’s important to customize follow up emails. [21:30] Embrace the change, don’t be afraid of it! [24:30] Closing thoughts from Scott.
TRANSCRIPT TAS 593 TAS 593: AMAZON Feedback and Review Changes (Follow Up Emails)
[INTERVIEW]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast.
Are you fired up and ready to go? Is your ecommerce business operating at peak performance? If you need a little extra push, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares one of his signature rants, provides a helpful answer to a question from a TAS follower like you, and so much more! Don’t miss a minute of this informative and engaging episode to start your weekend off right! Crap happens, don’t let it knock you down! In life and business, you have to be prepared for that inevitable moment when the crap hits the fan. What have you done in moments of crisis in the past that helped you find a way forward? For Scott, it all comes down to staying in the fight and refusing to give up. On this episode, Scott explains a small set back he experienced lately with the podcast that came out of left field. He could have let that moment lead to discouragement and frustration, but he chose to pick himself up and continue on the path forward. To hear the full breakdown of what happened and why Scott is so determined to stay in the fight, make sure to listen to this fascinating episode! Make sure you plan ahead. What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. The last thing you need is to have all of your resources committed to one channel. Heed Scott’s advice and learn how to create alternative methods that you can use if your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller! You don’t have to be an expert. How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? At the end of the day, you don’t have to be an expert to educate and inform others about what you’ve learned! Think of it this way, if you found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! To hear more about this critical topic, make sure to listen to this exciting episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott’s thought of the week, crap happens! [13:20] Question: How do I choose & sell products to my audience? [17:00] Closing thoughts from Scott.
TRANSCRIPT TAS 592 TAS 592: Ask Scott #185 - How To Choose and Sell Products To Your Audience Without Being an Expert? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 592 and session number 185 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single week. And I'm going to do it again here today. And I've been answering these over on YouTube as well. So if you're not hanging with me over on YouTube you can find me over at theamazingsellertv.com and you can ask questions over there. You can ask them over at theamazingseller.com/ask. There's a bunch of different ways that you can ask a question.
And we can hang out and you guys know I like to treat these as if we're sitting around a coffee table or a table in general and just having a cup of coffee or tea or whatever your beverage of choice is. And just having this conversation to help you really grow and scale your business. That's really what I want to do here on all of these episodes. So, as long as you keep asking questions,
DISCLAIMER:
Scott Voelker is not a CPA, Accountant or Legal Advisor, so please contact your TAX professional and have them see if this new TAX Law will be applied to your business.
Aren’t you ready for some good news to hit the ecommerce sector? If you could pick one area that you’d like to hear good news about when it comes to your business, what would it be? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Josh Bauerle. In his conversation with Scott, Josh breaks the amazing ecommerce news, what the new Trump tax policy means for your bottom line, which business entity you should form, and so much more. Don’t miss a minute of this exciting and informative episode with Josh! The BIG News! Here it is, the big news that will help ecommerce sellers like you save money and take your ecommerce business to the next level. You can now deduct one hundred percent of the inventory that you purchase in a given year. This is huge news! You no longer have to worry about that inventory that you bought that failed to sell, you get to write that off. Goodbye, “Inventory tax!” To hear the full break down of this exciting news and what it means for you, make sure to listen to this episode of The Amazing Seller! Which business entity should you form? As you get your ecommerce business off of the ground, you might be wondering which business entity you need to create. Here to help navigate the complexity that comes with that question is, Josh Bauerle. According to Josh, there are three different entities you could create for your ecommerce business,
Sole proprietor / general partnership Limited Liability Corporation (LLC) S-corporation
Find out how each entity operates differently and which one is the best fit for your ecommerce business by listening to this helpful episode of The Amazing Seller! Don’t try to game the system. Let’s face it, the pressures of building an ecommerce business from the ground up are significant. There is no need to compound your stress by trying to game the system. There have been some substantial changes to the federal tax code that makes it easier for sellers like you to build a successful business the right way. Don’t be tempted to take a shortcut! To hear more about his vital topic from Scott and Josh, make sure to catch this engaging episode of The Amazing Seller! Changes in your favor. Are you ready to get your ecommerce business out there and making a profit? The great news is that the government is actually passing policy that will make your life easier! Not only do ecommerce sellers like you get to write off inventory that you purchase, but you also get a twenty percent tax break on your profit! This is wonderful news! Now you can use these funds to expand your business as you look to the future or put that money back into your pocket. For further info on this important development, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [0:30] Josh Bauerle joins the podcast. [2:15] BIG TAX NEWS! [11:00] What does the new tax policy really mean for your bottom line? [16:00] Which business entity should you form? [22:30] Don’t try to game the system! [25:45] How to connect with Josh. [29:00] Closing thoughts from Scott.
TRANSCRIPT TAS 591 TAS 591: HUGE TAX NEWS for AMAZON SELLERS (Game Changer) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 591 and today we got some big breaking news and I've invited...
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Click Here to Download Transcript << ...on a good friend of mine, Josh Bauerle. What is going on here with this inventory stuff?
[00:00:23] Josh: I feel like you email me all the time like, ‘Hey,
One of the best ways to put your ecommerce business in the best position for success is by utilizing an effective keyword strategy. Do you have a good strategy that is getting you the results you need? If not, you’ve come the right place! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some valuable insights regarding keyword usage. If you need a great strategy or if your existing strategy could use some tweaks, make sure to have pen and paper ready for this one! Why go after longtail keywords? How can you deploy a practical approach when it comes to using longtail keywords? According to Scott, the reason you need to be using longtail keywords comes down to securing a good conversion rate. The more specific a longtail keyword is to your product and how people are searching for that product will determine your conversion rate. Don’t leave it all up to guesswork! To hear Scott run through some helpful data and examples of longtail keyword usage, make sure to listen to this helpful episode of The Amazing Seller! The six-step process for finding profit keywords. What is the secret solution to making keywords work for you and your ecommerce brand? How do you cut through all the complexity and find the right streat3gy for success? Here is Scott’s six-step process for finding profit keywords.
Search on the Jungle Scout web application using the Keyword Scout. Look at only the exact match traffic. Find the results that are directly related to your product that get 50 searches or more. Create an exact match Pay Per Click campaign. Start with $1.50 cost per click. Run it for seven days and then tweak if necessary.
To hear Scott expand on each step in this process so you can get the best results for your Amazon product listing, make sure to listen to this episode of The Amazing Seller!
Don’t give up, try new things! As a business leader, you know that the struggle to grow a profitable business is a tough one to navigate. You want to make sure you are following the right advice and taking the right risks. One of the worst things you could do as small business owner is to fail to try something new! Don’t let that happen to you, commit to continually learn about how to improve your processes each step along the way. Make sure to catch this episode of The Amazing Seller to find out how to put your brand in the best position for long-term success! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:50] Why it’s important to go after longtail keywords. [9:30] Scott goes over some keyword data. [16:00] The six-step process for finding profit keywords. [21:00] Closing thoughts from Scott, keep trying new things!
TRANSCRIPT TAS 590 TAS 590: How To Find Profit Keywords Using Exact Match Strategy (Case Study + Results) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 590 and today I'm excited because I'm going to share with you a recent case study....
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...that I just wrapped up and I’m going to give you the results and this is how I found profitable keywords, profit keywords I call them, using this exact match strategy. So I want you to imagine here for a minute that someone types in 'long handle stainless steel garlic press'. And then they find your listing and you just happen to sell one of those. There's a better chance or a much better chance of them buying that than if they were searching for a lemon press.
Or even just garlic press in general because there's different kinds. There's rubber handle, there's long handle, there's six-inch handle. There's all of these different kinds, now if yours isn’t that type and they find you,
Do you have everything you need to keep your ecommerce brand moving in the right direction? Wouldn’t it be nice to get a little advice that you can use keep an edge over your competition? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, a brief update on some TAS tools you can use, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this helpful episode! Make your own luck! Have you ever had someone chalk up your success to just being lucky? Doesn’t that drive you crazy? It’s not about some random smile from fate that’s brought you this far, its all about hard work! Scott is convinced that more small business owners need to junk this idea that they happened to get “Lucky” at the right time. Don’t buy that lie! Get out there and work your butt off and make your own luck. To hear more about this relevant topic from Scott’s seasoned perspective, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Is your email list warm? It may sound like a funny thing to ask but, is your email list warm? What that question is really getting to is, are you keeping your email list engaged with your ecommerce brand? Or are you letting that list go cold with non-engagement? If you’ve taken the time to build that list, make sure they stay engaged and active as an asset for your business! Learn more about keeping your email list engaged from the expert himself by listening to this powerful episode of The Amazing Seller! PPC is your friend! Are you trying to ramp up sales and reviews for your new Amazon product listing? Are you struggling with that product launch? What’s the solution? According to Scott, what you need to do is to focus on your PPC efforts. Add fuel to that fire and get your new product off to a great start! If you want more details on how to do this, make sure to check out the amazing resources that Scott has put together including the PACE method! Get more great insights that will get your business the type of success you are looking for by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week. [7:30] Question: What is the best way to launch products using an email list? [12:45] Make sure to use PPC! [14:15] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.theamazingsellertv.com www.theamazingseller.com/ask www.theamazingseller.com/training www.theamazingseller.com/pace
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Is your ecommerce brand in the best position to compete as the 4th quarter ramps up? Could you be missing out on some simple adjustments that could really open things up for your business? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over tips you can use to get your business in the best position. In their conversation, the guys explain why it’s important to dial in your PPC efforts, how too many adjustments can mess you up, the best way to leverage promotions and giveaways, and much more! Don’t miss a minute of this valuable episode! Make adjustments to your PPC strategy. One of the common mistakes that ecommerce sellers make as they head into the 4th quarter is easing up on the PPC spending. Don’t fall for that same mistake! Scott encourages sellers like you to ramp up your PPC spending and take a hard look at the keywords you are honing in on at this critical time. Chris also jumps in and explains that it’s helpful to keep in mind that what you do in the 4th quarter is a little different from what you do the rest of the year. To get the full breakdown from the guys on how to fine-tune your PPC approach, make sure to listen to this episode of The Amazing Seller! Pick one or two things to change. Given the special nature of the 4th quarter and all the tweaks you can make to best position your ecomerce brand for success, there is a word of caution you should heed. Don’t change too many things! If you go on a spree changing your PPC usage drastically and then cutting your prices and then running a special promotion, you can end up spread too thin. Use caution and pick one or two things you want to make adjustments for and see how they play out. Get more helpful insights on this important topic from Scott and Chris by listening to this episode of The Amazing Seller! Why you should use promotions to drive sales. What is your plan to take advantage of days like Black Friday and Cyber Monday? Do you have a plan in place to ramp up excitement for your brand during the holiday season? Scott and Chris encourage sellers like you to specifically leverage Black Friday and Cyber Monday as focus points for your 4th quarter strategy. You can even create promotions like, “The Twelve Days of Christmas.” Learn more about how to highlight your brand from Scott and Chris’ expert perspective on this informative episode of The Amazing Seller! Don’t forget to engage your email list and social media fans! Did you know that the 4th quarter is the best time to use your email list and social media following to drive sales? What better time to utilize this amazing asset that you've been building up, right? What are you waiting for? If you haven’t built up an email list yet, the reason you need one is for moments like this one! If your product listing had a spike in traffic and sales in the middle of the 4th quarter wouldn’t that be useful? To hear more from Scott and Chris on how to leverage your email list and social media following, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Dial in your PPC efforts. [10:00] Don’t make too many changes in 4th quarter. [13:00] Leveraging promotions to drive sales and traffic. [25:45] Using Facebook Ads and videos to engage with your audience. [33:30] Growing your email list with a giveaway contest. [36:30] Scott talks about using AdThrive and Mediavine. [40:45] Chris recaps a good 4th quarter marketing strategy. [42:00] Closing thoughts from Scott.
TRANSCRIPT TAS 588 TAS 588: 4th Quarter Marketing Strategy and Plan for Boosting Sales [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 588 and today I’ve got Chris Schaffer back on once again becaus...
What will it take for your ecommerce brand to reach the next level of growth? Do you need to find the right book to read or mastermind to join? What if you had a curated list of some of the best resources available? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their top ecommerce tools and resources. Don’t miss this great opportunity to hear from the guys as they explain how sellers like you can get an edge over the competition by utilizing these time-saving tools! Have pen and paper ready for this helpful episode! Tools you can trust. If you’ve been around the TAS community for very long you know that Scott takes it very seriously when he puts his name behind something or someone. Scott and Chris don’t give endorsements to just any tool or resource that pops up in ecommerce circles. They take their time and get to know the creators and then use the tool first hand so they can communicate its value to sellers like you. To get the full rundown on which tools Scott and Chris promote and why, make sure to listen to this valuable episode of The Amazing Seller! Automate your tasks to free up time. Let’s face it, if you want to succeed in the ecommerce field, you’ve got to be willing to outwork your competition. Does that mean that you have to work yourself into the ground or is there a better way? According to Scott and Chris, the answer is to work smarter, not harder! Too often sellers think that they need to have their finger on the pulse of everything in their business. The truth is if you have a good process in place you can place many tasks in an automated system. From following up with your customers to checking your sales data, you can take advantage of tools on the market that will free up your time and energy. Find out which tools get Scott and Chris’ stamp of approval by listening to this episode! You don’t have to be an accounting expert. Many small business owners feel like they need to be an expert in accounting. Is that really the case? Could there be some solution out there to help business owners outsource this specialty to focus on what they do best? Scott and Chris enthusiastically endorse two tools that can help sellers like you move much of the accounting piece off of your plate! Both TaxJar and Fetcher have been designed to automate and streamline your accounting needs. Listen to this episode of The Amazing Seller as the guys explain why you should take the time to investigate these amazing resources! Utilizing freelancers when the time is right. Did you know that behind every successful brand is not just a smart leader but a thriving team? It’s true! Take a look at Amazon, Apple, and Microsoft just to name a few, they achieved the success they have because of a team, not just one individual. How will your brand expand in the future? Does it all rest on your shoulders or are you willing to grow a team and put your brand in a place where it can succeed in the long-term? Listen to this episode of The Amazing Seller as Scott and Chris explain how important it is to connect with freelancers to build your team when the time is right! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] The challenges of endorsing a tool. [6:30] Scott and Chris talk about why they love using Jungle Scout. [13:30] The guys share their experience using Ignite. [19:30] Why Clickfunnels & Giveaway Boost is so helpful. [23:40] How ConvertKit can help sellers like you. [27:45] Make sure to check out this free tool, Google Drive! [31:00] Let Fetcher take care of your accounting needs. [36:00] Scott shares the benefit of using TaxJar. [39:45] How to accelerate growth with freelance services. [44:45] Scott recaps his top seven tools and closing thoughts.
LINKS MENTIONED IN THIS EPISODE
Salesbacker PACE Training Jungle Scout ClickFunnels
Are you fired up and ready to attack another week here in the 4th quarter? If you could use a little boost to get you over the finish line, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives an update on TAS training resources, shares his thought of the week, an answer to a question from a TAS follower like you, and much more! You don’t want to miss a minute of this valuable episode! New access to TAS resources. Wouldn’t it be nice to have streamlined access to valuable and relevant resources? Over the years, Scott has created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to further equip sellers to take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for an amazing value of $99 a month. Doesn’t that sound like a great deal? To get all the details on this wonderful resource at a great price, make sure to listen to this episode of The Amazing Seller! Make sure to niche down, and then niche down again! Did you know that one of the smartest ways get your business off to a great start is to niche down as much as possible? It’s true! Over his career, Scott has had the opportunity to speak with high achieving ecommerce sellers and one of the primary regrets that they share is that they didn’t niche down at the beginning. Don’t fall for that same mistake! If you think you’ve niched down enough in your target market, try niching down even further! To hear why this step is so important, listen to this episode of The Amazing Seller for Scott’s valuable insight! The best way to leverage your email list. Many ecommerce sellers look at email list building as an effective tool to launch new products, but is that the best way to utilize an email list? According to Scott, the answer is, “No!” If you’ve been around the TAS community for very long, you know that Scott is all about building a long-lasting ecommerce brand. If you want to do that, building an email list is the smart move! If you are more focused on launching a successful product, Scott encourages you to connect with an influencer in that space and leverage their audience. To hear Scott expand on this topic and much more, make sure to listen to this engaging episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:20] Why you should check out the TAS Breakthrough U. [5:15] Scott’s thought of the week, niche down! [9:45] Question: Can I use my email list to launch competitive products on Amazon? [13:30] Remember it’s a process! [15:00] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.theamazingseller.com/pace www.theamazingsellertv.com www.theamazingseller.com/ask www.theamazingseller.com/training www.theamazingseller.com/584
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As an ecommerce business leader, you’ll take every bit of help you can to get your brand firing on all cylinders, right? What steps have you taken lately to keep up with the competition? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his five-step strategy. Don’t assume you’ve got all of your bases covered, it takes humility to learn new concepts and unlock the key to growth. Listen to this episode to learn from Scott’s expert advice and put your brand in the best position for success! The Five-Step Strategy. If you’ve been around the TAS community for very long, you know that Scott has a great way of communicating his insights and tips. Adding to that long list of helpful tools, Scott has developed his 5 Step Content Trifecta Strategy.
Find content ideas. Create a video. Start a YouTube Channel. Feature your content on your “Homebase.” Use your email list!
If you are ready to put in the work to develop your brand so it can compete at a high level, make sure to listen to this episode as Scott expands on each of these five steps! Creating content that is relevant. Does content creation intimidate you? If it does don’t worry, you aren’t alone! Tons of ecommerce sellers worry about how to find the right content that will appeal to their target audience but you don’t have to! On this episode of The Amazing Seller, Scott reveals how sellers like you can use simple methods to find relevant content and get it in front of your customers. Don’t leave it all up to guesswork! Learn how to create relevant content by listening to this helpful episode! Why you need an email list. If you’ve heard it once, you’ve heard it a thousand times from Scott, you need to build an email list! The reason behind Scott’s constant encouragement for sellers like you to build an email list is because it connects you directly to your audience without depending on outside sources. At the end of the day, you don’t want some policy change or something outside of your control to drastically impact your relationship with your customers. You can strengthen your brand and keep yourself in a competitive position when you engage in a thriving email list strategy. Learn more about the positive impact of using an email list by listening to this powerful episode of The Amazing Seller! You need a long-term view of success! If you want to build a business that can go the distance and provide sustainable, long-term profit you’ve got to adopt a long-term view of success. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:15] The three components of Scott’s strategy. [8:30] Step #1: Find content ideas. [10:20] Step #2: Create a video. [15:00] Step #3: Start a YouTube Channel. [19:00] Step #4: Have a “Homebase.” [23:15] Step #5: You need an email list! [25:30] The value of utilizing a YouTube playlist. [29:40] How all five steps work together. [32:00] Think longterm success!
TRANSCRIPT TAS 585 TAS 585: (TRAINING) The 5 Step Content Trifecta Strategy for More Traffic and SALES [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 585 and today I'm going to share with you what I'm going to call...
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Click Here to Download Transcript <<
...the content trifactor strategy for more traffic and sales and th...
What does it take to monetize a blog and get an ecommerce business off the ground and running? Do you have to be a jack of all trades or do you just need to niche down and go from there? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his friend, Cassidy Tuttle. In her conversation with Scott, Cassidy opens up about how she started her blog, what led her to write her ebook, how she expanded her brand, lessons she learned along the way, and much more! Don’t miss this engaging episode featuring Cassidy! Succulents and Sunshine! Can you really build a robust brand off of a hobby? What should you do if you need to make a pivot? For Cassidy Tuttle, the answer to these questions can quick as she got her brand, Succulents and Sunshine up and running. Cassidy started her brand primarily focusing on her photography but soon she found that her side hobby with succulents was attracting a lot of traffic. Making the pivot from a focus on photography to succulents was a slam dunk decision and Cassidy has never looked back! To hear more about her fascinating story, make sure to listen to this episode of The Amazing Seller! Going deeper. Once you build your ecommerce business and tackle the basics, what is the next step? Do you move on and build a new brand or do you drill down and go deeper with the brand you just built? Looking at Cassidy Tuttle’s story you can see how she expanded her brand beyond a monetized blog to include an ebook, courses, and more. If you are ready to take your ecommerce brand to the next level, make sure to check out this episode of The Amazing Seller and Cassidy’s helpful story! Make sure to niche down. Is it a better idea to go wide and then niche down or start with a hyper-focus and expand from there? Too often ecommcerce business leaders start too broad and struggle to find a niche market and audience to connect with. Don’t let your early chances for success get off to a rough start! Take the time and really drill down with your prospective market, once you’ve done that, go further! What do you have to lose? Learn from Cassidy’s experience and make sure your brand is set up for long-term success! Don’t be afraid, try something new! Isn’t it time that you kicked your ecommerce business into high gear? What are you waiting for? Do you expect someone to come and take you by the hand and lead you every step of the way? Don’t count on it! If you really want to build something that will go the distance, you’ve got to commit to putting Scott’s tried and tested methods into practice! If you want something that you’ve never had, you’ve got to do something you’ve never done! Embrace the challenge and put yourself out there. If you stumble along the way, learn from it. Get a great dose of encouragement from Scott and his guest, Cassidy on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:20] Scott welcomes his guest, Cassidy Tuttle. [5:40] Cassidy talks about how she got started in ecommerce. [11:30] How did Cassidy begin to monetize her blog? [13:30] Why did Cassidy write an ebook? [17:00] Branching out and expanding the brand. [19:30] The value of starting with a hyper-focused niche. [24:00] How to improve search rankings. [37:00] What is the best way to get a blog started? [45:00] Cassidy talks about her experience with AdThrive. [52:00] Don’t be afraid to try something new! [54:30] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.tasinnercircle.com Cassidy's website - Succulents & Sunshine Smart Passive Income E-junkie AdThrive Mediavine
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It’s time for a gut check, how is your ecomerce business doing at this point? Are you hitting all of your goals or do need a little push to keep the momentum going? Scott’s back at it again with another session of Ask Scott here on The Amazing Seller! On this episode, he shares some exciting news, his thought of the week, some helpful tips on content creation, and so much more! Don’t leave the growth of your business up to chance! Get the helpful insights you need to keep pressing forward by listening to this episode! Special announcement! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce sellers sharpen their abilities. Over the years he’s created specialized resources like the Private Label Classroom and Product Discovery Bootcamp to further equip sellers to take their game to the next level. Now, Scott is combining those two resources and giving the TAS community access for an amazing value of $99 a month. To get all the details on this wonderful resource at a great price, make sure to listen to this episode of The Amazing Seller! Why you need to simplify and focus. Let’s face it, our world today is filled with so many distractions and side ventures that you can really end up getting pulled in a thousand different directions. What is the solution? How to do you know which way to go and which appointees to pursue? For each individual, it's going to look different but the fact of the matter is, you’ve got to commit to simplifying your life and business so you can focus on what is most important. Make sure to listen to this episode of The Amazing Seller as Scott explains how this valuable insight has made all the difference in his life, you don’t want to miss it! How to get content ideas for your brand. Did you know that you can leverage your audience to create content for your brand? It’s true! Take a look at how Scott engages the TAS community, he uses the engagement aspect of the brand as a way to find out what sellers like you want to know about. You can use that same type of strategy in your brand to build content through your email list, blog, YouTube channel, or Facebook fan page. The possibles are endless! Learn more about this vital aspect of growing your brand by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:10] Scott’s special announcement! [8:30] Scott’s thought of the week, simplify and focus. [10:00] Question: What is the best way to get content ideas and attract customers? [15:45] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.theamazingsellertv.com www.theamazingseller.com/ask www.theamazingseller.com/training
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What does it take to get media attention for your ecommerce brand? Do you need to do something crazy and outside of the box to get your 15 minutes of fame? On this episode of The Amazing Seller, you’ll hear from special guest, Christina Nicholson. In her conversation with Scott, Christina opens up about how she got her start in media, what led to her career change, how she started her own media firm, what sellers like you can do to get noticed by the media, and so much more! If you want a clear roadmap to getting your business some positive publicity, you’ve come to the right place! From media career to business owner. What is the best way to prepare your business for positive media exposure? By getting expert insight from someone who has had a career in media and built a business helping sellers like you! Christina Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. Because of her experience in the communications industry, she’s networked with the best in the business to build a team of professionals who can handle almost any and every marketing needs a business or brand has. To hear more about Christina’s fascinating story and how she can help sellers like you, make sure to listen to this episode! Why you need a compelling story. Sure, getting featured in the media sounds great, but where do you start? Don’t you have to be an established brand with a solid reputation first? According to Christina Nicholson, that’s not necessarily true! What you need more than a brand that is pulling in 6 or 7 figures is a compelling story. Seriously! You could be selling a sexy and innovative product that had the potential to fly off the shelves but if your story falls flat, you are going nowhere! To find out how to craft a compelling story so your brand stands out from the competition and grabs media attention, make sure to listen to this powerful episode of The Amazing Seller! The best ways to connect with a media outlet. Let’s face it if you want to stand out from the crowd of business leaders looking for positive media coverage you’ve got to do what no one else is doing! It all starts with simply following up with your media contact. Too often business leaders fail to circle back and make sure that they’ve done their due diligence by following up with a media outlet that they’ve contacted. Send an email once a week for a month to show that you are engaged and diligent in getting your brand in the spotlight. After a month has passed and you haven't’ made any progress, consider changing your angle! To get the full breakdown from Christina on how to best approach media outlets, make sure to listen to this helpful episode of The Amazing Seller! Make sure to build a local presence! If you want to make a national or global impact with your ecommerce brand, you’ve got to think locally first! In the ecommerce world, this line of thinking probably sounds pretty backward, right? But when it comes to building a media reputation and even giving back in a charitable way, the key is to start where you are! Too many business leaders want to jump in with a splashy commitment with their giving to make waves but according to Christina, if you want to be taken seriously, you’ve got to have a solid, local reputation. Get more helpful insights from Christina’s expert perspective by listening to this engaging episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:40] Scott welcomes his guest, Christina Nicholson. [5:30] Christina opens up about her background in media. [11:20] What led Christina to make a change in her career? [14:00] How did Christina get her business off the ground? [16:15] What does Christina’s agency do? [19:30] Christina talks about her approach to promoting bra...
Are you up on all the changes that are happening with Amazon? Are you aware of the growing number of Amazon sellers in China and their tactics to get an edge over their competition? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes David Bryant to the podcast. In his conversation with Scott, David opens up about why he moved to China, what he’s learned in this time there, how Chinese sellers approach their Amazon business, what corrupt Amazon employees are doing to take advantage of their positions, and so much more! Don’t miss a minute of this eye-opening episode featuring David’s expert insights! Getting a “Boots on the ground” perspective. How can a seller like you really understand what is going on in booming ecommerce industries in countries like China? Does the average ecommerce seller have the resources and time to take a flight over there? No! Thankfully, the TAS community gets access through to a “Boots on the ground” perspective from ecommerce expert, David Bryant. David took his family to China for about a year to deep dive into the exploding ecommerce scene there and to learn all of the ins and outs. To hear all about David's experience and how sellers like you can learn from his observations, make sure to listen to this valuable episode of The Amazing Seller! Watch out for shady tactics. If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you get an ecommerce business up and running the right way. There are way too many “Get rich quick” schemes out there who sell “Blackhat” tactics, few are willing to show the ethical way to success. On this episode, you’ll hear from special guest, David Bryant as he explains how some sellers in China are gaming the system by using shady tactics. The goal is to help sellers like you understand what you are up against when it comes to the competition and to explore some ways to safeguard your business. You don’t want to miss this helpful episode! Amazon is still the best starting place. Scott often gets the question, “Is it a good idea to build my ecommerce brand on Amazon?” Time and time again, Scott goes back to his answer, yes! In almost every case, Amazon is the best location to get your brand off the ground and gaining momentum. Why is Amazon the best platform? It has everything you need, already baked into the platform! Once you’ve built up that brand and you get to the point where things are running smoothly, then comes the next phase, building a channel outside of Amazon. To hear how Scott has seen this whole process play out successfully, make sure to listen to this episode of The Amazing Seller! Don’t rely on Amazon alone to build your brand! One of the primary takeaways from David’s helpful insights about his time in China is this, make sure to expand your business off of Amazon! While it’s still the best place to start, you can’t expect things to stay the same forever, you’ve got to diversify. Scott has seen too many businesses go under due to the fact that they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this, you can start right now by brainstorming different channels to expand your brand too. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:10] David Bryant joins the podcast. [7:00] What led David to move to China with his family? [9:40] How are Chinese Amazon sellers approaching their business? [12:00] Buying fake reviews and other, “Blackhat” tactics that are popular in China. [18:00] How corrupt Amazon employees are abusing their power. [23:40] Why people can still “Game” the Amazon system? [26:00] Yes, it is still a good idea to start your business on Amazon.
How is your progress coming as you build your ecommerce business? Are things going according to plan as 4th quarter starts to ramp up for the holidays? If you are looking for that extra jolt of motivation, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares an update on what he’s been up to, one of his classic thoughts of the week, an answer to a question from a seller like you, and much more! You don’t want to miss a minute of this engaging and helpful episode! If you need a boost, get with like-minded people! As an entrepreneur, you are likely used to going it alone and figuring out problems without anyone's help, right? What if you’ve been going about it the wrong way? Did you know that you can actually go further and faster when you connect with like-minded people? It’s true! According to Scott, spending time with other entrepreneurs have had a huge positive impact on his mindset and the trajectory of his business. To hear Scott expand on the importance connecting with other leaders, make sure to listen to this episode of The Amazing Seller! Just get started! We live in a society that is constantly sending distractions our way. From advertisements to and family commitments, to work and political campaigns, it feels like someone somewhere is always asking for your attention. For this reason, many men and women who plan on starting something on their own, fail to do so! They are pulled in too many different directions! If you want your business and your plans for the future to succeed, you’ve got to find a way to cut through all the noise and get started. Don’t let excuses drag you down! Listen to this episode as Scott gives some helpful tips to stay on target! Setting your brand up for success. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a brand that can go the distance. Where are you in that process? Have you built a solid community for your brand to grow around? If you have any hope for long-term success, you’ve got to do some work around content creation and customer engagement! Don’t miss this episode of The Amazing Seller as Scott explains how sellers like you can build a community around your brand that will end up providing a significant ROI! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:35] Scott gives an update on what he’s been up to. [7:10] You need to get around like-minded people to propel you forward. [10:00] Scott’s thought of the week, get started! [12:15] Question: What is the best way to build a community around my brand? [19:30] Closing thoughts from Scott.
TRANSCRIPT TAS 580 TAS 580: Ask Scott #181 - How to Build a Community Around Your Brand and Should I? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 580 and session number 181 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again here today and I am...
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...fired up if you couldn’t tell but today we’re going to be talking about how to build a community around your brand and also should I? And that's a great question and I'm to give you my thoughts on this because I think there is some huge advantages to doing this, or how you can also capitalize on other people's communities in a cool way without being a jerk. So, I'm going to give you my thoughts and that.
Now, before I do, I want to remind you, if you have a question that you want to ask and maybe have it appear here on an upcoming Ask Scott session, all you need to do is head over to TheAmazingSeller.com/Ask and you can do that.
Are you looking for that one action step that will help you take your ecommerce business to the next level? Have you considered utilizing a blog to build content around your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he shares five advantages that bloggers have as they enter the ecommerce space, why you need to get started on content creation ASAP, how to build a brand that isn’t dependent on Amazon, and so much more! Don’t let your brand get left behind, find out what it takes to stay competitive by listening to this episode! 5 advantages that bloggers have as they enter the ecommerce space. The time has come for bloggers and avid content creators to start moving into the ecommerce space, in fact, many already have! These folks have already built a following and they are taking the next step of evolution by further monetizing what they’ve built. Here are five advantages that many bloggers have as they step into the ecommerce arena.
Bloggers have traffic. Bloggers have earned trust. Bloggers have affiliate sales. Bloggers can get feedback from their audience. Bloggers can boost sales by leveraging their audience.
To hear Scott run through each of these advantages and how a blogger knows has utilized them, make sure to listen to this helpful episode of The Amazing Seller! Why you need to find a market to build content around. Let’s face it, one of the all-time reigning truths on the internet is, content is king. Everything revolves around content! What are you doing to put out solid and reliable content that your audience finds useful? Scott highly encourages sellers like you to hone in on this important aspect of brand building. It may sound intimidating but it doesn’t have to be. If you’ve identified a niche market that you have an interest in or that you have knowledge about, then start making that content. Put it in a blog form or start shooting video, just start making it and begin engaging with your audience! Listen to this episode of The Amazing Seller as Scott expands on this important topic! Don’t put all of your eggs in one basket! What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. You’ve heard the phrase, don’t place all of your eggs in one basket, right? The same is true when it comes to ecommerce channels too! Heed Scott’s advice and learn how to create alternative methods that you can use in the event that your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] 5 advantages that bloggers have in the ecommerce marketplace. [12:20] You need to find a market you can create content around! [14:00] How content builds steady sales. [16:20] Targeting your Facebook followers and leveraging your email list. [20:00] Don’t be an Amazon only brand! [23:00] Scott shares how this strategy has played out in his brand. [27:45] Closing thoughts from Scott.
TRANSCRIPT TAS 579 TAS 579: How Blogger Made $16k in 24 Hours Selling A Private Label Product [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what's up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 579 and today I want to share with you how a blogger made $16,000 in 24 hours selling…
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...a private label product. I’m going to give you all of the details because I was recently at a business retreat for myself to actually learn and surround myself with like-minded people that were out there building businesses and brands,
What is the key to success? Is there some magic formula that will get you the results you want to see in life and business? While it is not quite magic, Scott is convinced that the steps he’s developed over his career can help business leaders like you find the success you’ve been looking for. On this episode, you’ll hear from Scott as he explains why having the right mindset is so important, the five steps you can use to get results, how to avoid failure, what you can do to seize “Take action” moments, and so much more! Don’t miss a minute of this powerful episode of The Amazing Seller! How’s your mindset? Did you know that your mindset can have a huge impact on the success of your business? Think about it, if you are hopeful and positive about the steps you are taking in building your ecommerce business, it will act as fuel to the fire that drives you. On this episode of The Amazing Seller, Scott opens up about the power of maintaining a positive mindset and the benefits it can have in life and business. If you are looking for that missing piece that can help you stay focused and passionate about the work you are putting in, make sure to listen to this engaging episode! Scott’s five-step process. When it comes to launching a successful small business, the key ingredient is the person you see looking back at you in the mirror. It’s true! If you don’t start there, no amount of tips or advice will get you going in the right direction. With that important aspect in mind, Scott has five steps that he has used to help him achieve his level of success.
Know your target. Map out your plan. Make a commitment. Stay focused! Take action!
How can you implement each of these steps so your business is in the best position to succeed? Where can you start today? Get more details on each step and how they apply to life and business by listening to this episode of The Amazing Seller! You can never fail if you refuse to give up! As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller! Don’t be afraid to experiment. Let’s face it, no one is born an expert at anything! So why do so many people get frustrated because they don’t have instant success? Our culture has convinced us that we should be able to go out there and succeed with minimal effort, that’s a huge lie! The truth is, you need to get out there and try something even if it means that you’ll mess up. Put yourself out there and experiment, that’s the only way you will learn what works and what doesn’t! To hear more about the important role of experimentation, make sure to listen to this helpful episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:45] Why it’s so important to have the right mindset. [5:20] Scott runs through the five-step process. [12:20] Step #1: Know your target. [16:10] Do you really want it? [22:30] Step #2: Map out your plan. [24:20] Step #3: Make a commitment. [27:50] Step #4: Stay focused! [29:40] Step #5: Take action! [32:00] You can’t fail if you don’t give up. Experiment and play! [34:30] Scott recaps all five steps and his “Take action” moments in his career. [42:30] Closing thoughts from Scott.
TRANSCRIPT TAS 578 TAS 578: How To Get EVERYTHING You WANT in LIFE and BUSINESS TOO! (The 5 Step Process) [EPISODE]
How is your ecommerce business stacking up against the competition? Are you hitting all the goals and benchmarks you’d hope to reach? Do you need a little push in the right direction? If so, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he gives his thought of the week on knowing your target audience and as he answers a question from a seller like you. Don’t miss a minute of this engaging and helpful episode! Make sure you know your target audience! Do you understand who your target audience is? Really? One of the worst things you can do as an ecommerce seller is to start creating content and marketing that content to the wrong audience for your product! Scott has developed a few questions that sellers like you can ask to make sure that you are connecting with the right audience.
Who is your target market? What do they struggle with? What do they want? What gets their attention? What are they searching for online?
All of these questions will help you form a picture of who your audience is and what they are concerned about. To hear Scott expand on this topic and more, make sure to listen to this episode of The Amazing Seller! Are you ready for Brand Accelerator Live? If you are looking for a way to jump-start your ecommerce business, you need to consider attending the Brand Accelerator Live event next fall. This is the event for all your strategy and ecommerce planning needs. Scott and his team have worked hard to make sure that this event will be well worth your time to attend. They’ve prepared great guests and helpful tools that will empower sellers like you to take your brand to the next level. To hear more about this awesome event, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Getting your video to rank on YouTube. As an ecommerce seller, you’ve probably heard that video is a huge aspect of online branding these days. So what can seller like you do to utilize this popular tool to grow your business? Unfortunately, you can’t just create a good video, publish it on YouTube, and then expect the traffic to follow, it doesn't quite work that way. If you want your video to gain traction, you’ve got to prime it by sending people from your email list or Facebook group to the video and engage with it. To hear Scott explain all the ins and outs of getting your video the right amount of attention, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week, know your target market. [8:15] Question: How do I rank product videos on YouTube and get traffic? [15:30] Closing thoughts from Scott.
TRANSCRIPT TAS 577 TAS 577: Ask Scott #180 - How To RANK Product Videos on Youtube and Get Traffic? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 577 and session number 180 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday and we’re going to do it again here today. And today is a good one. And for some of you, you might be thinking, well I'm...
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...not really sure if this is going to pertain to me. Well, listen up, it will be if you're building a brand and the question is how do I rank product videos on YouTube and get traffic? But before we do that, I've got some things I want to cover here before we jump into that question because if you don't have this first stuff right then it’s really not going to matter on what I talk about in my response to that question. Now, before we do jump into that question,
What does it really take to find that right market to build your ecommerce brand around? Do you have to search high and low? Do you have to turn over every rock to find the perfect product? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Louie, an ecommerce seller like you! In their conversation, Louie opens up about how he found his niche market, what the process was like getting his business off the ground, how he’s been able to engage his audience, plus helpful tips from Scott and much more! Don’t miss a minute of this fascinating episode highlighting Louie’s story! Finding a brand you are passionate about. Everyone wants to get paid to do what they love but few get to! Are you among the few? What can you do to bring your work and your passion into alignment? Louie was wondering the same thing when inspiration struck and he decided to take his love of bass fishing and see if he could build an ecommerce business around it. Everything got started when Louie’s friend, Bill told he wanted to find a way to market and sell his handmade fishing lures. With a background in IT, Louie knew that he could make this dream a reality! Together, Louie and Bill have built a solid ecommerce business around one of their biggest passions, bass fishing. To hear more about their story, make sure to catch this engaging episode of The Amazing Seller! Make sure you are engaging your audience regularly! Did you know that one of the primary areas that ecommerce sellers often neglect is engaging with their audience? It’s true! At first, a lot of time and energy goes into building a list and driving traffic but before long, many sellers taper off their audience engagement efforts. Don’t let this happen to your ecommerce business! Remember, your audience is a valuable asset that you need to keep hot! It really doesn’t take much effort to do this and the benefits are well worth it. Think of all the ways you can re-engage with people you’ve already sold a product to, you could sell them the same product again as a gift for one someone in their family or you could sell them products that support what you've already sold them. Learn more from Scott about audience engagement by listening to this episode of The Amazing Seller! Look for ways to expand your reach & diversify your revenue. How many ways can you think to build out your brand and expand your business revenue? Does it all come down to the product you have listed on Amazon or do you have multiple methods engaged? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers understand the value of diversifying your channels and income opportunities. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through several options for Louie and sellers like you who want to put your business in the best position for long-term success. If you are ready to put in the work, this episode is for you! Don’t miss it! Find your next step and work it! Let’s face it, it’s really easy to get knocked off course and get distracted. There are so many things you could be doing with your ecommerce business that you can quickly become overwhelmed and get nothing done! Here’s what you need to do, focus on one thing, one step in the process and knock it out of the park. From there you can move on to the next aspect and so on. Make a roadmap if you need to but stay focused on just one step so you don’t get pulled in a thousand different directions! To hear more insights from Scott about staying on target, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Louie joins the podcast to talk about his ecommerce business. [6:10] How did Louie get involved with bass fishing and making his own lures? [9:20] Taking the business online. [15:00] How has Louie engaged his audience?
How do you know you are on the right track with your ecommerce business? What will it take to get outside of your own head and see things from a different perspective? On this episode of The Amazing Seller, you’ll hear from Scott, Joel, and Angel as they sit down to give a quick update on the recent TAS Inner Circle meeting. In their conversation, they all discuss their takeaways, why it’s important to know what you want out of your business, the value of securing repeat customers, why it’s important to keep your organization as efficient as possible, and so much more! Don’t miss a minute of this engaging episode! Don’t make things more complicated than they need to be! Let’s face it, people tend to make things more complicated than they need to, yes, even ecommerce sellers! Don’t fall into that same trap with your business. Instead of making things more complicated for your business, focus on simplification. Just because you can launch product after product doesn’t mean that you should. After all, what good does it do you have a hundred product listings when Amazon rolls out a new requirement that forces you to spend time and energy updating all those listings? Hear more from Scott on this important topic by listening to this episode of The Amazing Seller! You need a brand people will return to. What if you could build a brand that didn’t depend on getting new customers to buy your product at critical points in the year? Imagine developing a brand so cohesive that you have a whole suite of products that fit together. You should also be considering how you can retarget customers who purchased from you to buy the product again, this time as a gift! There are so many ways that you can develop and deepen your brand without spinning your wheels by getting new buyers. To hear more about this important aspect of your brand building strategy, make sure to listen to this episode of The Amazing Seller! Clarity, focus, and accountability. How do you plan on growing and developing as a leader and learner? Do you have a network of business leaders you can connect with and bounce ideas off of? What will help you improve personally and professionally this year over last year? The truth is, you need a group however big or small to help keep you accountable and focused on what really matters in your business. If you don’t have that community around you, consider making one! Make sure to listen to this episode of The Amazing Seller as Scott and his team expand on the value of community, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:45] Joel’s takeaways from spending time with the TAS Inner Circle group. [7:20] The value of getting clear on what you want out of your business. [9:10] How complexity can put your business at risk. [18:00] Why it’s important to build a brand that people return to. [22:00] Angel shares her takeaways from the TAS Inner Circle group. [24:00] You need clarity, focus, and accountability! [26:20] Closing thoughts from Joel and Scott.
TRANSCRIPT TAS 575 TAS 575: BIG TAKEAWAYS from Inner Circle Meeting (Tips for GROWING) [EPISODE]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 575 and today we are...
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...going to be talking with Mr. Joel Bower.
[00:00:16] Joel: That’s true.
[00:00:18] Scott: And today we’re going to be talking all about the power of masterminds once but also we’re going to give a little bit of our feedback and really what we've taken away from this past inner circle meeting that we’ve had some lessons that we want to really allow you guys to kind of listen in on because I think these are valuable for all businesses and sometimes you think that a business is ...
Are you fired up and ready to attack the 4th quarter? What areas of your ecommerce business do you need to focus on right now to finish the year strong? If you are looking for that one piece of advice or insight that can put you over the top, you’ve come to the right place! It’s time for another session of Ask Scott, here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares an update on how the recent hurricane impacted his area, his thought of the week, an answer to a question from a TAS listener, and much more! Don’t miss a minute of this engaging episode! Are you ready for Brand Accelerator Live? Have you factored in the TAS Brand Accelerator Live event into your plans for next year? What are you waiting for?! This is going to be the event that you need to attend for all your strategy and ecommerce planning needs. Scott and his team have worked hard to make sure that this event will be well worth your time to attend. They’ve prepared great guests and helpful tools that will empower sellers like you to take your brand to the next level. To hear more about this awesome event, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! You need clarity in order to succeed! Did you know that one of the biggest enemies for a business leader is getting pulled in a thousand different directions? Look at all the plans and objectives you have to get to, it can be understandably overwhelming! According to Scott, the antidote is to cut through all of that noise and focus on clarity. What is the number one, most important thing that you need to tackle? Focus on that like a laser beam and get to work! To hear Scott expand on this important topic and other ways you can stay on an upward trajectory, make sure to listen to this episode of The Amazing Seller! Researching a good product in the 4th quarter. What should you do if you are in the product research phase for a new product during the 4th quarter? Should you just wait it out until the prices change and you can get a more accurate view? Scott says that you don’t have to do that! Rather, you can take advantage of some of the amazing ecommerce tools on the marketplace and comb through the data. To understand all the complexity and get to the heart of what will set you up for success, listen to this episode of The Amazing Seller featuring Scott’s seasoned advice! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:20] Scott gives an update about the hurricane that came through North Carolina. [6:00] One year out from Brand Accelerator Live! [7:20] Scott’s thought of the week. [13:45] Question: How to research products in 4th quarter. [18:30] Closing thoughts from Scott.
TRANSCRIPT TAS 574 TAS 574: Ask Scott #179 - How To Research Products in 4th Quarter without Being FOOLED! [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 574 and session number 179 of Ask Scott. This is where I answer your questions here on the podcast and we’re going to do it again here today and I am...
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...pumped up and this question is probably something that a lot of you have thought of or might be thinking about as you're doing your product research or developing a new product in the fourth quarter. And the reason why this is important is because some people that are researching products in fourth quarter either aren't aware or are aware and want to know how do I research products in fourth quarter without being full. It’s a great question and that is going to be the question I'm going to be diving into. That question came in from YouTube and I am going to answer it on a YouTube response, but I’m going to give you guys the audio version here during...
Have you heard the news? Amazon has hit 1 Trillion in market value! Can you even imagine what 1 trillion looks like? What does this news mean for ecommerce sellers like you? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over this recent Amazon news. In their conversation, the guys explain why it’s important to partner with Amazon, where the future of ecommerce is headed, why you don’t need to be afraid of new changes as they roll out, and so much more! Don’t miss a minute of this helpful episode! Partner with Amazon, don’t become dependent on it! If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you diversify your ecommerce business. The reason is, Scott has seen way too many businesses go under because they were dependent on one product in their brand or one platform to sell on. Don’t fall for that same mistake! Get your business off the ground and running using Amazon as a well-resourced partner then quickly look for ways to grow your brand independent of Amazon. To hear more about this vital strategy, make sure to listen to this engaging episode of The Amazing Seller! What does the future of ecommerce look like? As Amazon continues its march toward world domination, what will the future of the ecommerce industry evolve into? Will we see Amazon gobble up more retail chains as they did with Whole Foods? Will Walmart and others start to give Amazon some serious competition? According to Chris, you should expect to see more categories like groceries continue to open up as Amazon challenges the way we’ve always thought about what nicely “Fits” into the box of ecommerce. Make sure to listen to this episode of The Amazing Seller as Scott and Chris expand on this topic and much more! Don’t be afraid of change! Let’s face it, we’ve been conditioned to reflexively fear change whenever it rears its ugly head. Is that the best approach when Amazon rolls out a new policy change or an update to their TOS? While it can be helpful to be skeptical of changes that come down the road, it’s a good idea to remain open and ready to adapt. The changes that Amazon has rolled out over the years have, for the most part, been changes that have forced sellers to become more engaged with their business and that’s a positive! To hear more about the best way to view change in the ecommerce sector and much more, make sure to listen to this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Why it’s important to partner with Amazon but not depend on it. [6:00] Think of using Amazon as a launching pad for your brand! [14:00] Chris talks about how he sees the future of ecommerce evolving. [19:00] Why you don’t have to be afraid of changes that get rolled out.
[20:45] Make sure to check out the PACE method.
TRANSCRIPT TAS 573 TAS 573: Amazon Hits 1 TRILLION and What This Means For Private Label Sellers (Good or BAD?) [EPISODE]
[00:00:02] Scott: Hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 573 and today we are going to be talking about some breaking news...
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...here in TAS headquarters here in a hotel room while we’re getting ready to hang out with some of our high-level Inner Circle members. But we just wrapped up an episode about fourth quarter and I said, “Chris, we need to mention this trillion-dollar breaking news thing that's been headlines in the news about Amazon,” and I decided to fire up the recorder here again and I just wanted to kind of get your thoughts on it, Chris, but I also wanted people to understand what this means, at least to me and to you. And moving forward in e-commerce,
The time is upon us, are you ready for the 4th quarter? Is your ecommerce business prepared to take advantage of this great opportunity to make a substantial profit? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over what you need to succeed. The guys share some helpful 4th quarter practices, why it's helpful to raise your prices, how to keep your email list from going cold, why you should focus on digital marketing, and so much more! Don’t miss a minute of this helpful and engaging episode! Raise your prices! As we move into the 4th quarter and you start to eye your end of the year profits totals, why not consider raising your prices now? You don’t have to go all in, you could just start with an experiment, what do you have to lose? Scott and Chris have tried this tactic and they’ve seen it’s success! Don’t miss an opportunity that you can’t get back. To hear more about raising your prices during the 4th quarter in a smart way, make sure to listen to this episode of The Amazing Seller! Build your email list and don’t let it go cold. If you’ve been around the TAS community for very long, you know how passionate Scott is about getting sellers to invest in an email list for their audience. Where are you in the process? Have you built your email list yet? Are you using it regularly? Too often ecommerce sellers get a list prepared as their brand launches and then they let it go cold. Don’t let that happen to you! Make sure you are keeping your list hot, you can do this by sending them valuable content and occasionally selling to them. Make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how to keep your list hot especially during the 4th quarter! A helpful 4th quarter checklist. Don’t let the 4th quarter intimidate and overwhelm you! Scott and Chris are here to equip sellers like you with the resources you need to succeed. One of the best ways you can set yourself up for success is to run through their quick checklist so you can know where you are and where you need to be!
Start planning your inventory situation. Know your numbers! Costs, fees, customs, shipping, etc. Double check your PPC campaigns and make sure they are dialed in. Cultivate your email list and make sure it’s HOT!
To get the full rundown of each aspect of this checklist, make sure to listen to this informative episode of The Amazing Seller! Why you need to know digital marketing inside and out! What skill sets will set you up for long-term success as an ecommerce business owner? Do you need to know your niche market inside and out? That will help, but most importantly, you need to become an expert at digital marketing. If you can learn how to market your product to the right people in compelling and consistent ways, you’ll be set up for success! Find out how you can make the most of the TAS resources from Scott and Chris on this helpful episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] What has Chris been up to lately? [8:00] Getting ready for 4th quarter. [13:30] Why it’s OK to up your product’s price during 4th quarter. [20:15] Start driving outside traffic to your listing right now! [22:30] Don’t let your email list go cold, build and cultivate your list. [33:40] Scott and Chris run through their 4th quarter checklist. [37:00] Become a digital marketing expert and your brand will thrive! [39:00] Why you should check out Brand Accelerator Live & TAS Inner Circle.
LINKS MENTIONED IN THIS EPISODE
Brand Accelerator Live TAS Inner Circle Splitly Build List Workshop The PACE Method Gary Vaynerchuk
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What is the state of your ecommerce business? Is everything humming along and ready for 4th quarter or do you need a little shot in the arm to get you where you need to be? It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, an update on his TAS Inner Circle, why it’s so important to maintain a healthy mindset, an answer to a question from a TAS follower like you, and much more! Don’t miss a minute of this informative and engaging episode! View failure as a learning opportunity! Did you know that failure can be one of your greatest instructors? It’s true! Too often our society teaches us that we have to avoid failure and that we should be ashamed of failure but in many ways, failure is inevitable. You have to decide if you’ll let failure defeat you or if you’ll learn from it and move forward to become a stronger and more resilient individual. Sellers like you should take the time to examine your attitude toward failure, it could make all the difference. To hear more about this important subject, make sure to listen to this episode of The Amazing Seller! Zero in on that one thing that's holding you back. How’s your mindset these days? Are you growing as a leader and as a business owner or are you stalling? Have you built healthy habits into your daily routine that support and encourage your trajectory or do you find yourself struggling through the day like everyone else? The truth is, you won’t get where you’ve never been if you continue to do what you’ve always done! Invest in your mindset and remove any roadblocks or obstacles that are holding you back! Learn more from Scott about this vital topic by listening to this episode of The Amazing Seller, you don’t want to miss it! How to sell products in a competitive market. What should you do if you really want to get an ecommerce brand up and running in a competitive market? Is it even worth the risk? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his helpful thoughts on this subject. According to Scott, one of the best strategies is to focus on a related niche market that helps you build an audience. Once you’ve done this, you can then start to pivot toward the market you really want to get engaged in after you’ve established yourself. Competitive markets are accessible once you’ve done the work to build your brand’s foundation! Learn more from Scott on this exciting episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] An update about the TAS Inner Circle project. [4:30] Scott’s thought of the week, there is no such thing as a failure if you learn from it! [9:30] What is the one thing holding you back? How’s your mindset? [12:50] Question: How can I sell products in a competitive market? [22:10] Closing thoughts from Scott.
TRANSCRIPT TAS 571 TAS 571: Ask Scott #178 - How Can I Sell Products in Competitive Markets? [INTRODUCTION]
Rant
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 571 and session number 178 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week and I’m going to do it again here today. And today’s question is...
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...a good one, and it is how can I sell products in competitive markets? It’s a great question, right? Well, I'm going to go ahead and answer it for you here, and I received that question, I believe, through YouTube, and if you guys have not submitted a question, you can do so by heading over to TheAmazingSeller.com/Ask or you can go over to my YouTube channel at TheAmazingSellerTV.com and do so over there. And I'm really excited to kind of share this with you becau...
Have you ever wanted to know how other ecommerce sellers are doing in this economy? Are you curious if some of the challenges you face are similar to what your peers are experiencing? On this episode of The Amazing Seller, you’ll hear from ecommerce business leader and entrepreneur, Andrew Youderian. In his conversation with Scott, Andrew opens up about how he got started in ecommerce, the results of his 2018 State of the Merchant eCommerce Report, common challenges that sellers like you are facing, and much more! Don’t miss a minute of this informative episode featuring Andrew! Amazon, foe or friend? Many ecommerce sellers wrestle with the issue of Amazon, is it good for business or is it bad for business in the long term? This question comes from a place of uncertainty for many sellers, they don’t know if their business is safe for the long term relying solely on Amazon. What’s the answer, is Amazon a foe or a friend? According to Scott and Andrew, it depends! While Amazon remains a wonderful platform to get your brand up and running, it is dangerous to place all of your eggs in one basket! Hear more from Scott and Andrew about this important topic by listening to this episode of The Amazing Seller! What is a brand? How would you define an ecommerce brand? Is a product that you are selling online or is it something else? What separates a brand from a line of products? Is there a distinction? On this episode of The Amazing Seller, you’ll hear from Andrew Youderian as he provides his definition of an ecommerce brand. According to Andrew, an ecommerce brand is a proprietary product or service, something that you can offer that other people can’t. An ecommerce brand can even include a white-labeled product that is differentiated from what’s available on the marketplace. Get more helpful information from Andrew’s valuable perspective by listening to this episode! Why digital products are a no-brainer. What if there was a product that you could sell with very little overhead costs and a huge ROI? Does that sound too good to be true? It doesn’t have to be! While the number of ecommerce sellers featuring digital products has dipped in the last year, it doesn’t mean that the effort isn’t worth the investment! In fact, if you can produce a digital product like an ebook or a small report that provides value to your customer base, you’d be crazy not to give it a shot. Both Andrew and Scott are huge fans of leveraging digital products to support your brand, hear more about their perspective on this subject by listening to this episode of The Amazing Seller! The state of the ecommerce industry. Scott often gets asked the question, “Is there still an opportunity to build an ecommerce business or am I too late?” At the heart of this question is another question, “What is the state of the ecommerce industry?” While Scott has his own thoughts and answers to this question, Andrew Youderian has gone through the trouble to create an in-depth report. Covering facets like fastest and slowest growing ecommerce categories, common challenges for sellers, and more, you don’t want to miss this opportunity to learn from Andrew’s valuable report. Check out Andrew’s report located in the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott runs through the background of his guest, Andrew Youderian. [4:00] Andrew talks about how he got started selling online. [6:15] What’s the status of the ecommerce industry? [8:30] The attitude toward Amazon among many ecommerce entrepreneurs. [11:15] How are most sellers driving traffic? [14:20] Scott & Andrew talk about the fastest & slowest growing ecommerce categories. [18:20] Andrew shares some surprising findings from his ecommerce report. [21:45] Is the public comfortable buying off of Amazon? [23:15] What is a brand according to Andrew?
Could you be leaving money on the table each month with your ecommerce business? Have you taken your account through a thorough audit recently? What if there are small things that are adding up and draining your profits? On this episode of The Amazing Seller, you’ll hear from special guest, Greg Mercer. In his conversation with Scott, Greg opens up about simple ways sellers like you can save on costs, how Amazon fees work, the benefit of using a tool like Fetcher, what to expect with refund rates, and much more! Don’t miss a minute of this valuable episode with Greg! Don’t let the drip, drip, drip drown you! When a storm hits your house, you usually don’t think too much of a little leak that drips a few drops of water, but if you ignore that drip for too long, you’ll have a problem! The same is true when it comes to your financial situation as an ecommerce seller. You don’t think too much about a few fees here and a few fees there but soon they add up! Make sure your house is in order and stop the leaks before they drown you. Take the opportunity to learn from an industry expert and save money today! Find out more from Greg Mercer on this valuable episode of The Amazing Seller! Where to start cutting costs. Are you ready to take a deep dive into your seller account? Now is the perfect time to give it a closer look and cut unnecessary expenses! On this episode of The Amazing Seller, you’ll hear from Greg Mercer as he provides his top three areas for sellers like you to start reducing costs.
Storage Fees. Refunds and returns. PPC strategy.
Do you have any additions to this list? Have you addressed some of these costly expenditures? To get the full breakdown on each of these areas, make sure to listen to this episode featuring Greg’s expert advice! Why you should check out Fetcher. Let’s face it, many ecommerce business owners don’t have the time and energy to pour over their accounts and comb through every detail. What if there was a way to get an overview of your accounts in a user-friendly interface? Good news, there is! Fetcher is a profit analytics tool for Amazon businesses. They fetch, calculate, and display your seller data from Amazon so you can see product profitability and many other key metrics. Don’t get unnecessarily bogged down in the weeds of your business if you don’t have to! Learn more about how Fetcher can help sellers like you by listening to this episode featuring Fetcher creator, Greg Mercer! Work smarter, not harder! As you build your ecommerce business, one of the most important lessons that you should take to heart is the advice to work smarter, not harder. Too often business leaders get so focused on the end goal that they work themselves down to the bone! Does that sound like something you are struggling with? There are helpful tools and resources that sellers like you can use to streamline your process and save money in the process. Find out what your business needs to do eliminate wasteful expenditures by listening to this informative episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:45] Scott welcomes Greg Mercer to the podcast. [6:30] Greg and Amazon talk about Amazon fees and how to save. [10:00] Breaking down Amazon seller account costs. [15:30] Where you can start to cut costs. [22:00] Why you should check out Fetcher. [28:15] Understanding reasonable refund rates. [34:00] Closing thoughts from Scott.
TRANSCRIPT TAS 569 TAS 569: SIMPLE Ways to Increase PROFITS (How to Audit Your Business) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 569 and today we're going to go over some simple ways to...
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What is the status of your ecommerce business? Are you exactly where you had on being at this point or are you looking for a way to jump-start your efforts? Either way, you’ll find value on this episode of The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, gives an update on TAS tools and resources, an answer to a question from a TAS follower like you, and much more! If you are ready to put in the work and apply these lesson then this episode is for you! 1st Impressions matter! Did you know that in business, one of the most important things to get right from the start is a first impression? It’s true! Just think about the last time that you had terrible customer service when you were visiting a business for the first time. Would you ever go back? Chances are, you answer is, “No!” Why should you give your patronage to a business that is unwilling to put time and energy into making a positive first impression? You shouldn’t, and that’s the point! If that’s how you wouldn’t like to be treated, don’t treat your customers that way. To hear more about the important role of first impressions, make sure to listen to this helpful episode of The Amazing Seller! Don’t leave easy money on the table. Let’s face it, building a successful ecommerce business from the ground up is not an easy task! Don’t make it harder on yourself by leaving easy money on the table. If you get a product or a line of products humming along and making you money, don’t up and abandon it just because you want to go in a new direction. Use that success and build off of it, let that project bankroll your ideal project! Make sure to listen to this episode of The Amazing Seller as Scott breaks down how sellers like you can make the most out of your less appealing products! What are you waiting for? Isn’t it time that you kicked your ecommerce business into high gear? What are you waiting for? Do you expect someone to come and take you by the hand and lead you every step of the way? Don’t count on it! If you really want to build something that will go the distance, you’ve got to commit to putting Scott’s tried and tested methods into practice! For you, the next step might be to review the PACE method or attend the Brand Accelerator Live event. Whatever your next step, don’t delay - take action today! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:20] Scott’s thought of the week, first impressions are everything! [8:20] Question: Should I relaunch an old product or start with something new? [15:00] Closing thoughts from Scott.
TRANSCRIPT TAS 568 TAS 568: Ask Scott #177 - Should I Relaunch an Old Product or Start with NEW? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 568 and session number 177 of Ask Scott. This is...
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...where I answer your questions here and I do it every single Friday and I'm still doing it after 177 episodes. So this is fun. I always enjoy hanging out with you guys and keep the questions coming. I'm loving them. So if you want to submit your own question and possibly have me answer it on an upcoming Ask Scott Session all you need to do is head over to theamazingseller.com/ask.
And you can do that. The other place you can ask a question is head over to my YouTube channel, theamazingsellertv.com. It will take you right there. You can watch videos there. I'm doing a whole series on brand building and all that stuff as far as how to figure out this whole PACE thing that I've been talking about. And really illustrating it and walking you through that entire process and a whole bunch of other cool things that I'm doing over there at the YouTube channel.
Did you know that one of the best ways to learn what you need to know in business is by learning what not to do? It’s true! You can learn a lot from some of the common mistakes made by others in your field. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his insights on building your brand’s presence on Facebook. If you are ready to up your game and really connect with the audience you need to take your ecommerce brand to the next level, make sure to listen to this helpful episode! What not to do. Remember all those times growing up when you learned what not to do by learning the hard way? You touch a hot stove once as a child and you won’t do it again! While there are many lessons in life that you can only learn the hard way, effectively reaching your audience on Facebook isn’t one of them! You don’t have to make the same mistakes, you have the opportunity to learn from someone who’s at the cutting edge, learning all the tips and insights you need to get your business off the ground. Make sure to listen to this episode of The Amazing Seller as Scott goes over some common mistakes that sellers like you can avoid when it comes to audience engagement! Engage in a way that works! As a small business owner, you want to get the most bang for your buck, right? Stop wasting time and resources on the old way of engagement by getting people to like your page on Facebook! Rather, target your niche audience with curated content that appeals to them through a tip or addressing a pain point. If you can deliver value in this way and keep your message short and engaging, you are on the right path! To hear more about crafting a compelling message on Facebook, make sure to listen to this episode of The Amazing Seller! How to deliver valuable content. Are you struggling to come up with content that will connect with your target audience? What have you tried so far? Do you think it’s time for a change in strategy? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach to delivering valuable content to his audience. According to Scott, it all comes down to crafting a relatable approach and delivering value. The last thing you want to do is to waste your audiences’ time! When you connect with your audience using a message crafted for them then you are well on your way, the next step is retargeting them. Get more details from Scott on how to retarget the right people for your brand by listening to this episode! Make sure to check out PACE! If you’ve been around the TAS community for very long then you’ve heard about the PACE method that Scott and his team have developed. If you want to build a solid ecommerce business then you need to take a look at PACE and start mapping your roadmap to success. On this episode, you’ll hear from Scott as he goes over some strategies that you can use to effectively engage with your audience on Facebook. This process falls under the attention and cultivation pillars of the PACE methodology. To get the full breakdown of PACE, make sure to check out the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:45] The old way of building a Facebook presence. [10:45] The better way to engage with people on Facebook. [20:20] How to make the best content for your audience. [24:30] Scott runs through what it takes to engage a Facebook audience. [28:00] Why you need to check out the PACE method. [30:00] Closing thoughts from Scott.
TRANSCRIPT TAS 567 TAS 567: The WRONG Way and NEW Way To USE Facebook to Grow Your Brand [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 567 and today we’re going to be talking about the wrong way and the new way to...
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How in the world do you build your ecommerce business by leveraging a tool like an email list? Isn’t the use of email as a marketing platform dead? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his email list engagement strategy, what to avoid when contacting your list, how to make an offer to your list without turning them off, why it’s important to retarget followers who didn’t open your email and other helpful tips! If you are ready to take your customer engagement strategy to the next level, then this episode is for you! Don’t look for the quick sale! Let’s face it, many ecommerce sellers are looking for a quick ROI for many of the tools and strategies that they deploy. Don’t be so quick to adopt this outlook! Time and time again, you’ve heard from Scott that success takes a long-term approach in the ecommerce sector. If you are looking for instant success and overnight results, you are in the wrong line of work! Take the time to learn from Scott’s seasoned approach to building an ecommerce business that will go the distance by listening to this helpful episode of The Amazing Seller! The formula for engaging your email list effectively. What does it take to get your followers engaged with your brand? How do you turn followers into fans? According to Scott, it all comes down to consistency and value. If you start off by shoving pitch after pitch in their face, you won’t have much of a following! Instead, focus on delivering at least one email a week that provides something of value. Don’t sell in every email! Place some trust deposits by sending them tips and stories about your niche topic and then make an ask. To hear more about this successful formula from Scott, make sure to listen to this episode of The Amazing Seller, you don't’ want to miss it! Make sure to retarget followers who didn’t open your email. Did you know that you are in danger of leaving money on the table each time you send out an email to your list? It’s true! Too often ecommerce businesses will send out an email to their list and never follow up and retarget the subscribers who didn’t open their email. Don’t fall for that same trap! Taking that extra step to follow up and retarget those unread emails within 24 hours could be the difference between a few sales and a large number! Find out how to retarget your email list effectively by listening to Scott’s expert advice on this episode of The Amazing Seller! The PACE method won’t let you down! If you’ve been around the TAS community for very long then you’ve heard about the PACE method that Scott and his team have developed. Have you used the PACE method? If you want to build a solid ecommerce business then you need to take a look at PACE and start mapping your roadmap to success. On this episode, you’ll hear from Scott as he goes over some strategies that you can use to effectively engage with your email list subscribers. This process falls under the cultivation pillar of the PACE methodology. To get the full breakdown of PACE, make sure to check out the resources section at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Isn’t email list building dead? [7:45] The wrong way and the right way to market and contact your email list. [13:00] The formula for engaging your list effectively. [19:45] Scott goes over his Memorial Day sale strategy. [25:30] Key takeaways from Scott’s strategy. [27:00] Why its important to retarget your unopened email list subscribers. [30:30] Closing thoughts from Scott.
LINKS MENTIONED IN THIS EPISODE
www.theamazingseller.com/pace www.theamazingseller.com/live www.theamazingseller.com/ConvertKit
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What steps are you taking right now to move your ecommerce business forward? Are you in need of a little push in the right direction? Good news, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares why he is so fired up about the Brand Accelerator Live event, his thought of the week, why it’s so important to diversify your business, and of course - the answer to a question from a TAS follower like you! Don’t miss a minute of this helpful and engaging episode! Why you should sign up for Brand Accelerator Live. Let’s face it, running an ecommerce business and leading it to success is no small task. How do you plan to take your brand to the next level of growth? Why not consider investing in your future by attending the Brand Accelerator Live event next September? Brand Accelerator Live is the very first large-scale TAS event designed to help sellers like you break out from the rest of the competition and stand out! Don’t let the what every other competitor is doing set the pace for you and your business! Find out how you can reserve your spot for this special event by checking out the link in the resource section at the end of this post, you don't’ want to miss it! Don’t put all of your eggs in one basket! What would happen to your ecommerce business if Amazon decided to lock you out tomorrow? Do you have the means to make adjustments and keep going in an upward direction? If not, it might be time to consider diversifying your channels and your strategy. You’ve heard the phrase, don’t place all of your eggs in one basket, right? The same is true when it comes to ecommerce channels too! Heed Scott’s advice and learn how to create alternative methods that you can use in the event that your business needs to make a pivot. Learn more from Scott’s seasoned perspective by listening to this episode of The Amazing Seller! What you need to do to identify your niche market. Have you identified your niche market yet? Have you honed in on that one product or approach that will set you apart from all the other ecommerce sellers in your target market? What are you waiting for? If you want to succeed, you’ve got be willing to put in the work and outsmart your competitors! One great way to get a leg up on your competition is by researching their reviews and find out how their customers are using the product and what they don’t like about the product. With that information, you can go to work making a superior product! Hear more about this important subject by listening to this exciting episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:50] Why Scott is so fired up about the Brand Accelerator Live event. [4:30] Scott’s thought of the week. Are you putting all your eggs in one basket? [15:30] Marketing is a skill set that will serve you well as you build your brand! [17:00] Question: How do I identify my target market and my niche? [23:00] Closing thoughts from Scott.
TRANSCRIPT TAS 565 TAS 565: Ask Scott #176 - How Do I Find MY Target Market and My Niche? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey what's up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 565 and session number 176 of Ask Scott. This is where I answer your questions here and we get to hang out and it is fun and, yeah, I’m going to do it again and this is pretty exciting...
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...here. Number one, we’re going to jump into a really important topic and I'll give you that one right now just to see kind of know what we’re going to be talking about. How do I find my target market or my niche or “neesh”? However, you want to pronounce that but that's what we’re going to be talking about.
Can you really build a business around your passion? Is it a realistic goal to have a brand that operates anchored around a topic or subject matter that you are engaged and knowledgeable about? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with a TAS follower like you who is building his ecommerce business. In their conversation, Jeff opens up about how he got started with ecommerce, how he’s built up his business, what he’s trying to accomplish, and much more. You don’t want to miss a minute of this valuable episode as Scott gives Jeff a good push in the right direction! Find your niche. Have you found your niche market yet? Are you ready to go out there and build a business based on your passion? Now is the time to act! There are so many tools and methods that ecommerce sellers like you can use to get your business off the ground and build your niche audience. Scott encourages sellers to take the time and really drill down to locate that specific niche market that you can use to build your brand. If you are struggling with finding your niche, this is the episode for you! Listen as Scott coaches a seller like you through the process of locating a niche and building a solid brand from there! Why you should use video to reach your audience. Did you know that video is grabbing more and more of the market share? It’s true, just take a look at your Facebook or Twitter feed! What can you do to take advantage of this trend? According to Scott, sellers like you need to get your face or the face of your brand’s spokesperson on video and exposed to the public. Think about it, you are more likely to trust and engage with a brand that takes the time to engage with you. Don’t overthink or over complicate this step, learn more about using video to engage your audience by listening to this episode of The Amazing Seller! Use autofill to your advantage! What would it be like to have access to the top keywords and often searched for phrases that relate to your brand? Sellers like you can use the autofill feature in the search box on Google, YouTube, Amazon, and other sites to find out what people are searching in relation to your niche product. What are you waiting for? Take advantage of this easily accessed tool that can give you the info you need to make your brand competitive! Learn more about this tool and others by listening to this helpful episode of The Amazing Seller! Tried and tested methods that work. Starting any small business can be scary, let alone one that deals with suppliers overseas and customers that you’ll likely never meet face to face. How do you know that your ecommerce business is on the right track? How can you be sure that you are using the right strategy and methodology? Scott can really talk a good game, but its not just talk, Scott has the experience and the success to back it up! Don’t fall for the flashy and gimmicky methods, look for the leaders who are willing to shoot you straight and give you the unvarnished truth. Make sure to check out the resources section below to go further with Scott’s methods like PACE! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Jeff Lukups joins the podcast. [5:30] Jeff opens up about his background how he got started in ecommerce. [10:00] Why it’s helpful to choose a niche market you can stay engaged in. [15:30] Jeff talks about his brand and the current product that he is selling online. [19:10] How does Jeff plan on engaging his target audience? [24:30] Use autofill on Amazon and Google to your advantage! [30:20] Scott gives an example of how to run ads effectively to your audience. [34:00] Why video connects with people more than an ad. [41:00] Scott runs through why and how he started the TAS podcast. [48:00] Find pain points and other angles to build your audience. [52:45] Make sure to check out the PACE method!...
Is there ever a good time to make a pivot in your business? If so, how do you know it’s the right time? What steps should you take to make the pivot successfully? On this episode of The Amazing Seller, you’ll hear from guest expert, Jaime Masters. In her conversation with Scott, Jamie opens up about when to pivot in business, what to do when your heart isn’t in your work, why she developed the Owner Box platform, and much more! Make sure you have all the tools you need for the day when you may need to pivot by listening to this helpful episode featuring Jaime! When is the right time to pivot? How do you know that it is the right time to make a pivot in your business? Are there warning signs that you need to be looking for? According to Scott and Jaime, it all comes down to sticking to your end goal, you why. What is your why? If you know your why and you stick to it, you can make changes and pivots along the way that help you deliver on accomplishing your why. One thing that you want to have on your radar is to avoid chasing the green grass that always looks greener on the other side of the fence. Just because you aren’t getting massive traction or results in one area, it doesn’t mean that you should jump ship and start something new right away, give it time. To hear more from Scott and Jamie on this important subject, make sure to listen to this episode! What to do when your heart isn’t in your business. Have you ever felt like you were just going through the motions? What does it take to break out of that funk and get back to living life in a way that is energizing? Many business leaders are faced with this tough scenario when they reach the point in her business where they no longer feel passionate about the work they are involved in. What the solution? One option is to start giving away responsibilities and roles that you occupy so you can redirection your attention and focus on what you want to pursue. Another option is to sell your business and move on completely to a new project altogether. Learn from Jaime and Scott’s helpful conversation on this topic by listening to this episode of The Amazing Seller! Don’t let redundancies ruin your flow! What if there was a way to save your business tons of revenue simply by updating your systems and workflow? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Jaime Masters as she explains how her program, Owner Box can help leaders like you streamline your organization for maximum efficiency. Through her work consulting with business owners over the years, Jaime has developed a systemized approach can cut through redundancies and help leaders like you get your team to focus on what really matters. Check out the link to Jaime’s tools located in the resources section at the end of this post! Do what it takes to succeed! Let’s face it, building an ecommerce business and running a startup isn’t the easiest road you could have chosen to travel down. You picked this journey for a reason, you are tired of the status quo and you want to go out there and build something that you can be proud of. That’s great, but are you willing to do what it will require in order to succeed? Are you really willing to hold out and say no to short-term success so you can build something that will last? If so, you are in good company! Learn from Scott and the insights he has to share, don’t take this resource for granted! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:10] Jaime Masters joins the podcast. [5:00] When you should consider making a pivot in business. [16:00] What to do when your heart isn’t in your business anymore. [28:00] Jaime talks about her project, Owner Box. [32:30] How to streamline the workflow in your business. [39:30] How to connect with Jaime. [41:45] Closing thoughts from Scott.
TRANSCRIPT TAS 563
It’s that time of the week again! This is where ecommerce sellers like you get to bring your tough questions to a guy who’s seen just about every scenario you could think of, it’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over why you should take advantage of the new TAS event - Brand Acceleration Live, his thought of the week, and of course - the answer to a question from a TAS follower like you! Don't’ miss a minute of this helpful and engaging episode! Make sure to grab your ticket to Brand Accelerator Live! Do you have your ticket for Brand Accelerator Live yet? What are you waiting for? This is your opportunity to be a part of TAS history! Brand Accelerator Live is the very first large-scale TAS event and Scott wants you to do what you can show up. If you sign up for the event right now, you can secure access to the Early Bird discount. This event will we well worth the price, Scott has worked hard to make sure that it’s packed full of useful and actionable contest for sellers like you. Get more info on this event by checking out the link in the resources section below! Don’t procrastinate, plan ahead. Have you ever struggled with planning ahead? What about sticking to a schedule or a set of goals? One of the worst times to fall victim to procrastination for the ecommerce seller is right now! According to Scott, right now is the time when sellers like you should be preparing and laying the groundwork for a successful 4th quarter. Are you ready? Do you have a strategy to put your brand in the best position to succeed when 4th quarter rolls around? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can avoid disaster! How to connect with your email list, effectively. If you’ve been around the TAS community for very long you know that Scott is passionate about helping ecommerce sellers understand why building an email list is so important. Once you’ve built that email list, what do you do? What is the best strategy for communicating with and marketing to your email list? Scott says that sellers need to focus on keeping the list warm by offering helpful tips and tools that show the audience that the brand is interested in providing value as much as making a sale. To hear Scott expand on this and other ways to keep your email list engaged with your brand, make sure to listen to this informative episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Make sure to check out Brand Accelerator LIVE! [5:15] Scott’s thought of the week, plan ahead! [8:40] Question: What's the best way to send emails to my list? [15:45] Closing thoughts from Scott.
TRANSCRIPT TAS 562 TAS 562: Ask Scott #175 - What's The Best Way To Send Emails To MY LIST? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 562 and session number 175 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today and I am fired up to share...
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...with you this question and then my answer and it has to do with emails again. You guys are going to get tired of hearing about this but you have to hear about this because it's really, really important. And this question came in about what is the best way to send emails to my list? And some might be saying well, is there any other way to send an email? And there actually is.
So I'm going to go ahead and talk about that here today. Now I did want to remind you, if you did want to ask your own question and have it aired on an upcoming Ask Scott session all you have to do is head over to theamazingseller.com/ask.
As an ecommerce business leader, you want to do everything you can to protect the platform and business you are building. Are you prepared in the event of hijackers selling your product on Amazon? What about patent issues? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Steve Weigler. In their conversation, Steve and Scott discuss how to deal with hijackers, the best way to utilize Amazon’s brand registry program, if it’s worth it to fill a patent, the details about Amazon’s new “Transparency” program, and much more! Make sure to have pen and paper ready for this informative episode! What are you waiting for? Register your brand! Did you know that one of the best ways to protect your brand is by registering it through Amazon’s Brand Registry program? Have you taken your brand through that process yet? According to Steve Weigler’s expert perspective, if you take your ecommerce business through Amazon’s process, you’ll be better protected if a hijacker comes along. Don’t leave your brand susceptible to hijacking! To get the full breakdown of how Brand Registry can set your business up for success, make sure to listen to this helpful episode of The Amazing Seller! Is it a good idea to get a patent? Have you heard how getting a patent could help protect your brand from knockoffs and hijackers? Is it really worth it to go through the lengthy process of securing a patent? If you are considering getting a patent, you may want to heed Steve Weigler’s advice. While getting a patent might be a good idea if you have a ton of resources or a really innovative idea that needs that type of protection chances are, your brand doesn’t. Think through your strategy and make sure you have a proper understanding of how to best deploy your resources! Listen to this episode of The Amazing Seller as Scott and Steve expand on this topic and much more! What is, “Transparency?” There is a new program through Amazon that ecommerce sellers like you need to be aware of! Amazon’s new program is called, “Transparency” and it’s specifically designed to help sellers like you secure your product and enjoy a crystal clear certainty on when it sells and ships from Amazon. When you participate in this program, Amazon sells you a sticker with a unique code that goes on the outside of each of your products. For more details on the Transparency program and how you can use it to your advantage, make sure to listen to this engaging episode of The Amazing Seller! Copyright your logo and packaging! Do you have a plan to copyright your brand’s logo and packaging? Are your logo and packaging unique and creative? On this episode of The Amazing Seller, you’ll hear from Scott and Steve as they explain why sellers like you need to invest in packaging and logos that stand out! Steve explains that the more you can create layers of complexity and detail to your product and your packaging, the more protected you are from hijackers. The copywriting process doesn’t have to be as complicated as it often sounds! To hear how Steve and his team and help sellers like you navigate the process, listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:50] Scott welcomes his guest, Steve Weigler. [7:00] How to deal with hijackers & navigating Amazon’s brand registry program. [12:00] Steve walks through his brand development process. [17:00] Is there a way to gate your brand so people can’t sell it on Amazon? [20:00] Is it worth it to file for a patent? [23:30] Steve talks about Amazon’s new program called, “Transparency.” [32:00] Make sure to copyright your logo and packaging! [36:15] How to connect with Steve and his services. [39:00] Closing thoughts from Scott.
TRANSCRIPT TAS 561 TAS 561: Protecting Your BRAND with Trademarks and NEW Transparency Program [INTRODUCTION]
[00:00:03] Scott: Well hey,
What is the direction you are taking your business in? Are you confident in your strategy and approach or do you need to look at things from a different perspective? On this episode of The Amazing Seller, you’ll hear from Scott as he gives a peek behind the curtain of one of his strategy calls. In his recap of the strategy call, Scott explains how it can be helpful to leverage your passion to build your business, why you need to understand your weaknesses and limitations, how your brand can get an edge over the competition, and so much more! Don’t miss this great opportunity to learn from Scott’s coaching! Build your brand off of your passion! One of the best ways to build a business you can be proud of is by building it around your passion! Does that sound too good to be true? It doesn’t have to! While it may be difficult, depending on your passion, this is the best way to build a business that can go the distance! Let’s face it, people can see right through a superficial and uninspired approach. Make sure your business doesn’t disappear into the crowd of competitors, let it stand out! Learn more about leveraging your passion to build your business by listening to this engaging episode of The Amazing Seller! It’s OK to get an outside perspective. It can be kind of uncomfortable letting a stranger poke through your business plans and strategies, but it can be one of the smartest things you could ever do! While it’s not ideal, businesspeople have learned that getting an outside perspective can make all the difference. Is it time to let a trusted mentor or an accomplished professional take a look at your business model? What do you have to lose? Scott is so confident in the value of this approach that he's built a whole subsection of TAS around it! Hear more about Scott’s work with the TAS Inner Circle and why it may be a good next step for your business by listening to this episode! Don’t fall for shortcuts! Remember when you were a kid and you always looked for a shortcut so you could get back to what you really wanted to do? That type of thinking left once you became an adult, right? It’s so hard to resist the appeal of taking the shortcut in life but the truth is, most of the time, it’s worth taking the long route! If you want to build a long lasting ecommerce business that will continue to provide income and profits for you years from now, you’ve to get be willing to leave the shortcuts behind. Make sure you listen to this episode of The Amazing Seller as Scott stresses the value of putting in the work necessary for success and kicking shortcuts to the curb, don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Sometimes you have a successful brand that bankrolls your passion project. [10:00] Why it’s important to know your limitations and shore them up! [13:00] An outside perspective can help you identify your blind spots. [15:30] Does your brand have the right angle on your niche market? [18:00] Scott talks about how he builds a robust brand. [22:00] Don’t fall for shortcuts! [24:30] Closing thoughts from Scott.
TRANSCRIPT TAS 560 TAS 560: TAS (Strategy Call Recap) $500k Per Month Business Owner and MY Advice to Grow 2X [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 560 and today here's what I'm going to do. I'm going to...
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...go ahead and recap a recent conversation that I had with now one of my private clients, someone that I work with individually inside of our Inner Circle and I'm going to explain to you how this whole thing unfolded but I'm also going to tell you and kind of share with you the advice that I gave him.
Now just to let you guys know this guy is doing really well and I thi...
Have you ever been a part of an elaborate surprise party or had to keep a big secret? The anticipation and excitement can be excruciating! Finally, Scott is able to reveal his BIG NEWS! Working with his friend, Kevin Sanderson, Scott is ready to announce his new event, Brand Accelerator LIVE. This is going to be a special larger scale TAS event where sellers like you can come to get actionable content that you can use to expand your brand. Scott is pumped about this new phase for TAS. To get all the details, make sure to listen to this exciting episode of The Amazing Seller! Making the right connection. Isn’t it great when the timing works out and you meet the right person at the right time? Maybe for you, that person was a business connection or your spouse. Looking back at his professional career, Scott has had some amazing connections that occurred because he happened to be in the right room. His meeting with Kevin Sanderson was no exception. Kevin has been a TAS fan for a few years now and had the opportunity to meet Scott at some TAS meetups and other ecommerce events. Everything changed for Scott and Kevin when Kevin worked up the courage to propose a large scale TAS event that he could help Scott create. Learn more about how Scott and Kevin connected and how the whole idea for Brand Accelerator LIVE played out by listening to this episode! An event built around actionable content. Don’t you hate it when you fork over your hard earned money to attend these workshops, masterminds, or networking events only to walk away empty handed and no better off? What if there was a way to build an event from the ground up that existed solely to provide attendees with a solid action plan to execute the information learned? This idea won’t be a pipe dream any longer! Scott and Kevin are committed to providing their attendees with a thorough action plan that will empower them rather than drain them as they return home and to the day to day of their business. Listen to this episode as Scott and Kevin expand on their plans and much more! Get the Early Bird Special! If this exciting idea of attending an innovative and useful live event appeals to you, what’s your next step? Do you wait for an email from Scott or do you take the initiative? No! You’ve got to be proactive and sign you up for early access and get the Early Bird special pricing. As soon as there is a locked in date and location ready for the Brand Accelerator LIVE event, you’ll be the first to know! Don’t let this opportunity pass you by! Get all the details on Early Bird pricing by checking out the link located at the end of this post.
TRANSCRIPT TAS 559 TAS 559: (BIG ANNOUNCEMENT) Brand Accelerator LIVE is OFFICIAL [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 559 and today we are not going to do an Ask Scott session and there’s a good reason why and it’s a pretty big...
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Click Here to Download Transcript << ...major announcement that I’m going to be doing here today on this show and I’ve invited on a good friend of mine now, Kevin Sanderson, to talk about what exactly made me want to do this but also he’s part of the reason I am doing it and it’s something that I was not really sure if I would ever do. And I want to kind of talk to you guys about what we decided to put into place here for 2019 and, well, I’ll just let the cat out of the bag, Kevin. It’s our first live event, bigger event. I say bigger, bigger than some of the ones we’ve done in the past which was about 25 to 30 people in the room. This is going to be upwards of 250 to 300 people and we’re calling it Brand Accelerator LIVE and it is official now because I’ve said it.
[INTERVIEW]
[00:01:05] Scott: So, Kevin Sanderson, thank you for being here for the moral support but also for the exciting announcement and le...
Are there methods and connections out there on the marketplace that can enable ecommerce sellers to move away from gatekeepers like Alibaba? What is the best way to make those connections? On this episode of The Amazing Seller, you’ll hear from special guest and product sourcing expert Nathan Resnick. In his conversation with Scott, Nathan opens up about his background in the ecommerce industry, how ended up in China, what channels are available to sellers like you, why he created his company, Sourcify, and much more! Don’t miss a minute of this engaging episode featuring Nathan! How a white guy ended up in China. Nathan Resnick had no idea that a year-long visit to China while in high school would set him on the path to becoming a product sourcing expert in the ecommerce industry. Pulling the thread of curiosity, Nathan went from an average student in America to full cultural immersion on the streets of Beijing, China. Visiting the markets there and discovering the type of craftsmanship when into the products ignited a spark in Nathan that he fanned into the flame of entrepreneurship. To hear more about Nathan’s story and what he learned from his experiences in China, make sure to check out this fascinating episode, you don't’ want to miss it! Don’t be afraid to shop around! If you are at the stage of building your ecommerce business where you are looking for ways to save on your production costs, consider looking for a new supplier! You might not want to rock the boat once you’ve found a solid supplier and that’s understandable, but you need to know that there are some amazing options out there. Why not explore the options and diversify your supply chain? If you’ve heard it once from Scott, you’ve heard it a thousand times - make sure your business isn’t dependent on one channel, product, or supplier for your success! To hear more about shopping your product around to reputable suppliers, make sure to listen to this episode of The Amazing Seller! The 3 pillars of a valuable supply chain. Did you know that a valuable supply chain can be broken up into three aspects? It’s true! On this episode of The Amazing Seller, you’ll hear from Nathan Resnick as he shares the three pillars of Sourcify’s successful supply chain. Here are the three pillars of a valuable supply chain;
Price Lead time Quality
While it’s extremely difficult to piece together a supply chain that hits all three pillars, it’s not impossible! Find out how Nathan and his team can help sellers like you hone in on a supply process that can take your business to the next level of growth! Why you should check out Sourcify. Are you ready to take your ecommerce brand to the next level? What will you do to get your brand in the best position for growth? One of the best resources in the marketplace right now for ecommerce entrepreneurs is Sourcify. Nathan and his team at Sourcify are hard at work to make life easier for sellers like you in a multitude of ways. From clear cut timelines to a streamlined production process, the factories that work with Sourcify are vetted and ready to take whatever you can throw their way! Hear more about the story of Sourcify and why you should check them out by listening to this informative episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:15] Nathan Resnick joins the podcast and shares his ecommerce background. [8:15] How did Nathan end up in China? [13:00] Nathan talks about sourcing products outside of Alibaba. [26:00] The three factors of product production. [28:00] Why ecommerce leaders need to think about factory capacity. [31:00] Is it worth it to investigate cheaper production options? [33:15] What is the Sourcify process of getting a product rolled out? [35:00] Who should work with Sourcify? [39:00] What you need to know about Chinese tariffs.
If you’ve been around the TAS community for very long you’ve probably heard about the PACE method (if you haven’t, check out the links below this post). The very last pillar of PACE is called expansion, this is where a business reaches the point where they are ready to expand and take the operation to the next level of growth. One of the best ways to position your business for growth is by automating your processes and connecting with outside help to free up your capacity. Make sure to listen to this episode of The Amazing Seller as Scott welcomes back Nathan Hirsch to discuss the topic of hiring the right people to scale your business! When is the right time to get outside help? As a business leader, you are often looking at the bottom line and find yourself asking the question, “Can we afford it?” While that’s a great question to ask, sometimes you need to ask a similar question, “Can we afford to NOT do it?” Can you really afford not hiring outside help? Just think of all the freed up time and mental space that outsourcing even a few simple tasks can provide. If you want a way to up your game, consider taking some minor tasks off your plate! To hear how outsourcing tasks have helped Scott in the past, make sure to listen to this helpful episode of The Amazing Seller! Find out how to get the help you need! If you are ready to admit that you need help in your business, the question remains, where do you start? How do you know what tasks to outsource and where to look for those freelancers? That’s where Nathan Hirsch and his team at FreeeUp want to step in! If you are ready to take that next step, go ahead and start the process with the FreeeUp team and they’ll help you identify what areas and tasks their freelancers can help you with. What do you have to lose? Consider it a worthwhile investment in your business! Hear more from Nathan on this episode of The Amazing Seller! 3 levels of hiring. Did you know that there are three distinct levels at which business leaders choose to hire outside help? If you are wondering whether you are at the point of needing outside help in the form of a freelance worker, check out these three levels from FreeeUp Founder and CEO, Nathan Hirsch.
Basic level - Workers who come in and follow your systems and processes. Mid level - Workers who don’t need direction, they are doers who can complete a task. Experts - Workers who can help you create processes and systems in your business.
Learn more about hiring freelance workers at each of these three levels by listening to this informative episode of The Amazing Seller featuring Nathan Hirsch! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [6:00] Scott welcomes Nathan Hirsch back to the podcast. [9:30] Focusing on low risk / high reward. [13:45] How a consultation can help your business find what you need. [14:45] Nathan goes over 3 levels of hiring. [19:00] Know your numbers and where you can start giving away responsibilities. [23:00] Is there anything that FreeeUp doesn’t offer? Why you should use FreeeUp. [28:00] When you should start thinking about connecting with freelancers. [29:30] Closing thoughts from Scott.
TRANSCRIPT TAS 557 TAS 557: How To HIRE The Right People to BUILD and SCALE Your Business [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 557 and today we’re going to be talking all about how to hire the right people to...
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Click Here to Download Transcript << ...build and scale your business and I’ve invited on an expert who can help us in this area, actually helped me, because I’m actually going through some of this right now and I’ve invited them on to take us through this process. Now,
What is the status of your business, right now? Is it still a pipe dream or have you been working on it for a while now? Either way, this episode is for you! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as shares his thought of the week on customer service and as he addresses a two-part question from a TAS follower like you! Get the hyped-up excitement you need to go out there and grow your business by listening to this helpful episode! Why you should over deliver on customer service. Think back, when was the last time you experienced out of this world customer service? It’s rare these days but a good experience stood out, didn’t it? The truth is, everyone wants to be valued and served with a high level of care and detail. Are you giving that type of experience to your customers? Would they agree with your assessment? According to Scott, by providing high-quality customer service, your business can stand out from the crowd in a positive way! To hear more about why you should over deliver on customer service, make sure to listen to this engaging episode of The Amazing Seller! Is email marketing dead? Is it really worth your time and resources to invest into building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode! Expanding options including Facebook Messenger. As ecommerce leaders like you continue to push the envelope when it comes to innovation, when will customer engagement strategies catch up? Apparently, they already are catching up at a breakneck pace! More and more businesses are utilizing Facebook Messenger to communicate with their customers and even draw in new members of their audience. What are you waiting for? Are you willing to test out Facebook Messenger engagement? Scott thinks that there is real potential when it comes to utilizing Facebook Messenger but that leaders like you should’ t use it as a replacement for tried and tested channels like email marketing. Learn more from Scott perspective on leveraging Facebook Messenger by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] PACE isn’t going away, make sure you know the method! [5:45] Scott’s thought of the week; over deliver on good customer service. [11:00] Q: Is email marketing dead? Should I focus on Facebook Messenger instead? [17:20] Closing thoughts from Scott.
TRANSCRIPT TAS 556 TAS 556: Ask Scott #174 - Is Email Marketing DEAD and Should I Still Build a LIST?
[INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 556 and session number 174 of Ask Scott. This is where I...
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...answer your questions here on the podcast as we sit around having a cup of coffee, at least I am. Maybe you are. Maybe you’re not but if you are, let’s have some coffee together. What do you say? So, today I am fired up because we are going to be talking once again about email marketing and the question that I received was, and it’s a good one. A lot of people wonder this, “Scott, isn’t email marketing dead and should I still build a list?
How can ecommerce leaders like you take your brand to the next level? What do you need to do to boost your sales and drive traffic to your products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares five ways to get increased sales in your business. These tried and tested methods can work for you and your business but remember, you have to put in the time and you have to take action! Get the full breakdown of all five methods by listening to this engaging episode, you don't’ want to miss it! Start a YouTube channel. What is the fastest growing medium on the internet? Video! Just take a stroll through your Facebook or Instagram feed and you’ll see how prolific videos are. What are you doing to take advantage of this trend? How can your brand catch the wave and leverage this influx of traffic? According to Scott, one of the best ways to do this is by creating a YouTube channel. As you build your channel you can start by posting product reviews or how to videos that are related to your niche market. Learn more about leveraging the power of video by listening to this helpful episode of The Amazing Seller! What are you waiting for, build an email list! If you’ve been around the TAS community for very long, you know that Scott is passionate about convincing sellers like you build an email list. Where are you in that step? Have you built an email list? If not, what are you waiting for? Creating an email list of individuals who’ve expressed interest in your brand can serve as a powerful asset as you get your business off the ground. You can use your email list to drive traffic to your product listing, get feedback about product ideas, and much more! Learn more about email list building by checking out the link to Scott’s workshop located in the resource section! Why you should use Facebook Ads. Did you know that one of the hottest tools in the ecommerce industry right now is Facebook Ads? Have you started working with this important tool? On this episode of The Amazing Seller, Scott explains why he loves to use Facebook Ads and how sellers like you can make the most of this awesome tool! Using Facebook Ads is so much more than just paying to get a sale - while you can use it for that purpose, you can also use it to expand your reach and grow your list of interested customers. Find out why Scott is so fired up about Facebook Ads by listening to this episode! Connect with social media influencers! One of the most popular methods of growing a brand is by connecting social media personalities and influencers who have taken the time to build a unique following. If you want to expand your brand’s reach, why not consider partnering with an influencer in your niche market? Scott has dabbled with this approach and he’s had some great experiences. Find out how your brand can benefit from tapping into the audience of social media personalities by listening to this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:15] Take a look at your listings! [10:00] Why you should build an email list. [16:30] How building a YouTube channel and support your brand. [20:00] Use Facebook Ads! [23:40] Why you should connect with social media influencers. [27:50] Scott recaps 5 ways to get more sales.
TRANSCRIPT TAS 555 TAS 555: 5 Ways To Get More Sales in Your Business (#4 is my NEW Favorite) [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 555 and today we’re going to be talking about five ways to...
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Click Here to Download Transcript << ...get more sales in your business and, actually, number four is one of my new favorites and I’m going to share with you how we’re kind of testing that right now and we’re playin...
Do you have what it takes to pitch your brand in a compelling way that will connect with guys like Scott, Steve Chu, Mike Jackness, and Greg Mercer? What would you do with $50,000? How would that infusion of cash help you take your brand to the next level of growth? On this episode of The Amazing Seller, you’ll hear from Scott, Steve, Mike, and Greg as they unveil their latest joint venture, “The 5 Minute Pitch.” Get all the details about this fun new contents that you have a shot at winning by listening to this exciting episode, you don't’ want to miss it! What are the criteria? If you want to participate in the 5 Minute Pitch, here is what you need to know. The contest is a Shark Tank style competition where you start off with a five-minute pitch. If you are chosen to move on to the next round, you’ll proceed to a tiered system until one winner is given the $50,000. Who should apply? Any startup business that needs a fresh infusion of cash - software companies, membership sites, physical products, anyone who is bootstrapping their business. If you are interested, make sure to check out the link to get started, located in the resources section at the end of this post! How to increase your chances of winning. What is the secret to increasing your chances of being selected and eventually winning the 5 Minute Pitch? Is there a magic formula? On this episode of The Amazing Seller, you’ll hear from the guys as they let you in on some of the keep aspects they are looking for when it comes to awarding the $50,000 prize. At the end of the day, it all comes down to personality, story, and presentation. If you can nail all three of these aspects, you’ve got a great chance for success! Want to hear more about what that looks like? Hear more details from the guys by listening to this episode! Tell your story! Let’s face it, no one connects to a boring story. If you don’t have something engaging and exciting to share, don’t bother applying! You don’t have to make something up, just look for ways to reframe and share your story in a compelling way. Do yourself a favor and take a look at a few episodes of The Profit and Shark Tank before you sit down to start working on your 5-minute pitch. Don’t miss this awesome opportunity to hone your pitch skills and win a $50,000 prize! Make sure to check out the resources section at the end of this post and listen to this episode for more details that will help you craft a compelling pitch! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:15] How did the guys come up with the “5 Minute Pitch?” [3:00] Who should submit their 5 Minute Pitch? [5:45] What will the guys look for in a successful 5 Minute Pitch? [8:00] How important are the people behind the brand? [12:00] Steve talks about how the whole process will work. [14:00] Story stands out! [17:15] Tips for a pitch that will win. [19:45] Let your personality shine & practice your pitch!
TRANSCRIPT TAS 554 TAS 554: (SPECIAL ANNOUNCEMENT) The 5 Minute Pitch and $50,000 Prize Details [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 554 and today I’m pretty pumped up because...
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...I got four guys, well, three guys. Including me, I guess that's four guys. I've got four of us on this podcast and a bunch of my friends here that we have something really, really exciting to talk about to announce here and it’s something we’re calling the 5 Minute Pitch and we’re about prepared to give away $50,000 in a prize to one business and, yeah, this is exciting stuff. We got Steve Chu, we’ve got Greg Mercer, we got Mike Jackness. What is up, fellas? You guys excited or what?
[00:00:45] Mike: Hey, hey, hey.
Are you looking for tools and tips that will help you push your ecommerce brand to the next level of growth? Do you have that one nagging question that you wish someone could answer? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares some helpful tools you can use to improve your business and he answers a question submitted by a TAS follower like you! You don’t want to miss this helpful and engaging episode! Is your brand on PACE? Have you heard Scott’s break down of the PACE method? What are you waiting for? If you are ready to put in the work and grow your business, the PACE method is the tool you need to use! Here is a quick rundown of what PACE stands for:
P - preparation A - attention C - cultivation E - expansion
To get the full and in-depth explanation of how the PACE method plays out and what you can do to start implementing these pillars in your business, make sure to check out the link in the resources section at the end of this post! What is the TAS Inner Circle? Do you have what it takes to join the TAS Inner Circle? What does the Inner Circle have to offer? Are you at the point in your business where it would be helpful? On this episode of The Amazing Seller, you’ll hear from Scott as he shares some brief information about the TAS Inner Circle. While the Inner Circle isn’t for everyone, it could be just what your business needs to unlock growth and expansion. Scott and his team are very select with this process and only want to accept the leaders that they are confident they can help. If your business is bringing in over $500,000 each year and you are ready to take it up a notch, make sure to check out the link located in the resources section! Amazon is still the best place to get your business off the ground. Scott often gets the question, “Is it a good idea to build my ecommerce brand on Amazon?” Time and time again, Scott goes back to his answer, yes! In almost every case, Amazon is the best location to get your brand off the ground and gaining momentum. Why is Amazon the best platform? It has everything you need, already baked into the platform! Once you’ve built up that brand and you get to the point where things are running smoothly, then comes the next phase, building a channel outside of Amazon. To hear how Scott has seen this whole process play out successfully, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:20] Make sure to check out the PACE method. [4:45] What is the TAS Inner Circle? [8:15] Question: Where should I send people to buy my product? Amazon or website? [15:00] Closing thoughts from Scott.
TRANSCRIPT TAS 553 TAS 553: Ask Scott #173 - Where Should I Send People to Buy My Product? Amazon or Website? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 553 and session number 173 of Ask Scott. This is where I...
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...answer your questions here on the podcast and guess what? I’m going to do it again today and I’m fired up to share with you this question, my answer, and I just love hanging out with you guys. I mean, bottom line is I just love hanging out and you guys have heard me say that in the past. I want to imagine that we’re sitting in a coffee shop and we’re just having a conversation about your business or about your life, about what your wants and needs are. I just love talking to people about this business but also about the freedom lifestyle and about creating the path to our own freedom and that’s really what I want to do here each and every week. And I also want to inject a little bit of my en...
As an ambitious ecommerce business leader, you are constantly on the lookout for ways to get an edge over the competition, right? What if you could avoid some of the most common mistakes that many Amazon sellers make? Imagine how avoiding these mistakes would position your business for unprecedented success! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals the top three mistakes he has observed Amazon sellers making. Don’t miss this great opportunity to learn from Scott unique and seasoned perspective! Have pen and paper ready, you are going to need it! Depending too much on one channel. If you’ve been around the TAS community for very long, you know that Scott preaches often about making sure that your brand is not dependent on any one channel for success. The old saying holds true, don’t put all of your eggs in one basket! Scott has seen too many businesses go under due to the fact that they failed to seek out additional channels that would have allowed them to put their brand in a position for long-term success. You can do this, you can start right now by brainstorming different channels to expand your brand too. To hear more about this important topic, make sure to listen to this episode of The Amazing Seller! Relying too much on one product. In a similar vein as the issue of depending on just one channel for brand growth, many ecommerce sellers are making the all too common mistake of relying on just one product to do all the heavy lifting. Don’t fall for this same trap! Make sure your business can go the distance by creating a whole suite of products that brings depth and appeal to your brand. Protect yourself from the worse case scenario and keep your brand competitive! You’ll hear more about why it’s so important to expand your brand’s product line when you listen to this informative episode of The Amazing Seller! Why you need to research marketing. If Scott could wave his magic wand and make all ecommerce sellers do one thing to improve their business, at the top of that list would be to brush up and become an expert on marketing. Seriously! As the ecommerce industry continues to shift and evolve, the wise and astute business leader will take the initiative to find out how to get their product and their brand in front of as many people as possible. There are so many great ways that sellers like you can use to get begin your education on marketings. Make sure to listen to this episode and check out the resources section at the end of this post! Start somewhere! Do you feel overwhelmed and paralyzed with inaction? Do you feel like there are so many things you need to do to get your business going but you can’t decide on which action to take? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks it all down so you can move forward with an actionable step! Let’s face it, moving forward without a clear direction is next to impossible! You know deep down, at least which direction your brand should start heading in. That’s all you need! Write it out and break it down into smaller, more manageable actions steps! To hear more about this process of breaking things down, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:50] Mistake #1: Channel dependence. [10:30] You need multiple channels! [15:10] Mistake #2: Product dependence. [19:20] Mistake #3: Lack of marketing knowledge and efforts. [21:30] Get out there and create content. Start with a blog and use social media! [25:00] The advantage of using Facebook Ads and other tools to target customers. [34:15] Why you should check out and implement the PACE method. [36:30] What is the TAS Inner Circle? [39:00] Scott recaps the 3 BIG mistakes that successful Amazon sellers make. [41:00] Closing thoughts from Scott.
TRANSCRIPT TAS 552
What is going on with the TAS crew behind the scenes? What do Scott and his team have cooked up for the future of TAS? How can you get involved or benefit from the amazing projects that are coming down the line? On this episode of The Amazing Seller, you’ll hear from Scott and company as they go over their inner circle plans. Over the course of their conversation, they touch on why they created a TAS mastermind, the value of accountability, what it takes to put great ideas into action, and so much more! Don’t miss a minute of this engaging episode! The value of accountability. Let’s face it, accountability is not a sexy topic. The truth is, accountability has everything to do with long-term success! A lack of accountability breeds an atmosphere of poor decision making. Does that sound like a healthy business environment? No! Too often, business leaders don’t have a good place to turn even if they wanted to be held accountable. One of the many reasons why Scott and his team have developed the TAS mastermind group is to help leaders connect with peers who can hold their feet to the fire! Learn more about the mastermind and why it’s so helpful by listening to this episode of The Amazing Seller! Simplify your process! If you’ve been around the TAS community for very long, you know that Scott is passionate about streamlining processes and looking for ways to build momentum. What is the status of your process right now? Are things running smoothly or do you need to make some adjustments? While it may sound basic, simplifying your process can be one of the hardest things to do! Don’t confuse complexity with success. To find out how you can embrace a more simplified approach to your business, listen to this useful episode! Helping others grow and find success. When was the last time you had outside eyes on your business? Where do you go to get an objective and helpful perspective when you are stuck? For most business leaders, the answers to these questions are often never and nowhere. Scott and his team are doing their best to equip leaders like you to get outside of your own thought patterns and embrace new points of view. Even if you can’t be part of the select TAS mastermind, you can benefit from its innovation! Scott and his team will be rolling out tips and insights you can use that directly come from this breeding ground of ideas! Learn more about mastermind and Scott’s motivations for starting it by listening to this episode of The Amazing Seller! Turn ideas into action! You’ve been there, you attended a conference or you just finished listening to a great audiobook or podcast and you are filled with good ideas that end up going nowhere! Aren’t you sick of that?! On this episode of The Amazing Seller, you’ll hear from Scott and his team as they explain how they are working to get rid of this frustrating experience. From TAS events to content and podcast episodes, you’ll see more ways that you can take action with the concepts and ideas that Scott and his team put out. Hear more about their passion for solving this issue by listening to this exciting episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:15] Why Scott and his team created a TAS mastermind. [2:30] Is your brand on PACE for growth and long term success? [6:00] The value of accountability and learning from the success of others. [8:30] Why do successful business leaders need to be part of a mastermind? [12:00] Angel shares her perspective on the value of participating in a mastermind. [17:00] Pushing others toward growth. [22:00] How the TAS mastermind will benefit the TAS community. [26:00] Don’t overcomplicate your processes! [32:00] Why it’s helpful to focus on one strategy at a time. [38:30] Putting great ideas into action.
TRANSCRIPT TAS 551 TAS 551: Behind The Scenes of TAS INNER CIRCLE (Lessons Learned) [INTRODUCTION]
How is your progress coming in your ecommerce business? Are you hitting your stride and looking for ways to take it up a notch or are you struggling? Wherever you are on your journey, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares why you need to check out the PACE miniseries, his thought of the week, and as always - his answer to a question submitted by a TAS follower like you! Don’t miss a minute of this engaging episode! Get back to the basics. Where are you struggling or stalling in life or business? Have you identified the problem area? What steps are you going to take to get back on track to accomplish your goals and your vision for success? On this episode of The Amazing Seller, Scott shares his thought of the week and how it can help you find your way back to the level of growth you’ve always wanted. According to Scott, it all comes down to getting back to the basics. Seriously, it can be that simple! Think back to what led you to progress this far and consider revisiting those same building blocks. Hear how this helpful advice has played out in Scott’s life by listening to this episode! Don’t despair, there is still a ton opportunity out there! Scott often gets the question if there is still an opportunity left in the ecommerce space and Private Labeling, in particular, to go out there and carve out a profitable brand. His answer is that there is still a ton of opportunities out there if you know where to look and how to build your business! Using the time-tested TAS method, sellers like you can go out there and find a market that will support not only one product but a whole suite of products! To learn more about the TAS approach that Scott and his team have developed, make sure to check out the resources section at the end of this post! How you can use a “Touch List.” What is a “Touch List” and how can it help you develop a great list of categories to start researching? A touch list is a list of the products and markets in your life that you interact with on a regular basis. Take a notepad and start writing out which products you use day in and day out. This will give you a great starting point when it comes to beginning your product research process. Find out more about using a touch list and what it takes to find a product and marked that will make your brand profitable by listing to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Why you should check out the PACE miniseries. [4:45] Scott’s thought of the week; back to basics. [10:00] Question: Are there any Private Label products left to sell on Amazon FBA? [11:30] What is the “Touch List?” [15:30] Look for a market first! [17:00] Closing thoughts from Scott.
TRANSCRIPT TAS 550 TAS 550: Ask Scott #172 - Are There Any Private Label Products Left to Sell on Amazon FBA? Where do I Find Them? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 550 and session number 172 of Ask Scott. This is where I...
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Click Here to Download Transcript << ...answer your questions here on the podcast and I do it every single week and I'm going to do it again here today so I'm so glad that you're here. I know that you guys choose to turn this on, so I definitely want to make this worth your while and you guys know on Fridays I’m usually pretty fired up not just because it’s Friday because I feel like every day could be Friday if we want it to be. if you want to choose your own lifestyle or your own path as far as to freedom, you can do it. I do believe that. I believe we all have that choice and that opportunity and, heck,
This is it, the final installment of the PACE method! With this final pillar, you’ll have a solid foundation that you can use to build out your brand and plan for the future. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into the final pillar of PACE, expansion. In their conversation, the guys explain why diversification is so important, how automation can help your business, the difference between hot and cold traffic, and so much more! Don’t miss a minute of this helpful episode! Diversify as soon as possible! If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a solid brand that can thrive outside of Amazon. While the guys often teach that Amazon is a great starting point, especially for sellers who don’t have a lot of resources right out of the gate, the goal is always to move from dependence to independence. The last thing you want for your brand is to wake up one day to hear that for some reason or another, you’ve been shut out of Amazon. Do what you can to start working toward diversification as soon as possible. Learn more about his important topic by listening to this episode of The Amazing Seller! How automation can set you up for long-term success. Did you know that there is a way to set up systems and processes that will replace your role in your business? It’s true! Gone are the days where small business owners have to wear every hat in the office. Now sellers like you can utilize a vast array of tools that will free up your time and allow you focus on big-picture steps for your business. To find out how you can get out your own way and unlock the potential your brand has for growth, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain how they’ve done it! Don’t just pick and choose, use the whole PACE method! While it may be tempting to go through the PACE method and cherry pick which pillars you want to use and which ones you don’t, that may set you up for failure. Scott and Chris carefully went through each step identifying how they all support and build off of each other. On this episode of The Amazing Seller, you’ll hear from the guys as they finish painting the picture and reveal how each step of PACE works. Make sure you have all the tools you need for success by walking through PACE and understanding how it can apply to your business. For a more in-depth exploration of each pillar of PACE make sure to check out the links in the resources section at the end of this post! PACE is a tool you can keep coming back to. Are you aware that most successful businesses use the PACE method? While they may not call it PACE, this process has been compiled because of its real-world viability. In fact, looking back at his construction business with his dad, Scott can clearly see how the PACE method could have worked and allowed them to keep the business growing. Don’t assume that you’ve gone too far to utilize PACE, it’s a tool that successful leaders will keep coming back to! To learn more about PACE and how it can help your brand grow, listen to this engaging episode of The Amazing Seller!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Introducing the final pillar of the PACE method; Expansion. [7:00] Why you’ve got to expand and diversify your brand. [15:30] Automation can set your business up for long term success. [20:30] Work on your business not in your business! [28:00] Scott recaps the four of the five aspects of the expansion pillar. [32:30] What is the difference between hot and cold traffic? [34:00] How the whole PACE method works together. [38:00] Any successful business uses the PACE method, if they know it or not! [44:00] Scott talks about how PACE could have helped his construction business.
As you’ve worked your way through the PACE method, it’s time for the crucial pillar; cultivation. This is the step where you begin to build and establish a connection with your target audience. On this episode of The Amazing Seller, Scott and Chris walk through all the facets of the cultivation pillar. In their conversation, the guys explain how to introduce people to your brand, what it takes to craft a compelling email for your audience, how to build a robust and valuable community, and much more! Don’t miss a minute of this helpful episode! Introducing people to your brand. Sometimes the best approach is the most obvious one! Seriously! Too often people can overcomplicate easy steps like introducing your audience to your brand. If they’ve connected with you through a lead magnet method, take the next step and reach out to them and tell them about your brand, it’s that easy. Don’t stress out about getting the wording just right, approach them like you’d like to be approached about subject matter that you are passionate about! To hear more about how to make this initial step of introduction, make sure to listen to this episode of The Amazing Seller! Trust is your currency, use it well! As you build your brand and connect with your audience, what is your number one asset? Trust! How do you build it? How do you make sure you don’t violate it? On this episode of The Amazing Seller, Scott and Chris go through their strategy of building trust with your target audience. While it may be tempting to cash in on your newly created email list, the guys caution moving too fast too early. Remember, as you build your brand you are creating goodwill, value, and ultimately trust with your audience. Learn more about walking the fine line of building trust and then using your connection to further your brand by listening to this informative episode! Why a strong community that supports your brand is important. How will people connect with your brand and see the long-lasting value of staying connected to it? Why should someone keep coming back and become further invested in what you’ve built? According to Scott and Chris, it all comes down to the community you are able to create with your brand. If you take the time to invest in and foster a thriving community alongside your brand it will increase your chances of success. To find out what it takes to start building this enticing and valuable community, make sure to listen to this episode of The Amazing Seller! You don’t have to be an expert! How do you start creating content that will draw your audience in? What role will you take on as you connect with your audience and invite them into your brand? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their approach to content creation. At the end of the day, you don’t have to be an expert to educate and inform others of what you’ve learned! Think of it this way, if found a great tool or tip that your friends could use to make their hobby more enjoyable, how would you share it? Try using that same approach to connecting your audience to your brand! Learn more from Scott and Chris’ seasoned perspective by listening to this episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] The 3rd pillar of PACE, Cultivation. [6:30] How do you connect and introduce people to you and your brand? [15:15] Tips for creating a compelling email to your ideal customer. [20:30] How do you teach people if you aren’t an expert? [28:15] Build a strong community that supports your brand! [34:00] How you can leverage your email list to build your community. [39:30] Why it’s important to establish trust before you push offers to your community. [44:00] Cultivation is all about nurturing your relationship with your target audience. [46:30] Chris recaps all the aspects of the cultivation pilar.
Are you ready to keep pushing on with your ecommerce business? Do you have all the resources you need to take your brand to the next level of growth? If you need that extra little push, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over why you should check out the PACE method, his thought of the week, and as always - the answer to a question from a TAS follower like you! Come ready with pen and paper, you are going to need it for this engaging episode! Is your business on PACE? If you’ve been around the TAS community for very long, you know that Scott and Chris have been working through a great series that explores the PACE method. Have you jumped in to hear what it’s all about? If not, in a nutshell, PACE is built on the following pillars;
Prepare. Attention. Cultivate. Expansion.
By exploring each of these pillars of PACE, you’ll have the tools necessary to expand your brand and get in on the right track for success. Make sure to check out the resources section at the end of this post to get more info on PACE! Life is short, make the most of it! When you are young, you tend to live life under the assumption that anything is possible. While that’s great, as you get older, you realize that life is short and you need to do everything you can to make the most of it. Are you heeding that wisdom or are you wasting some of the best years of your life in a job or a situation that makes you miserable? If that’s the case, do something about it! You don’t get any awards at the end of life for suffering through situations you could have changed! To hear more about making the most of life, make sure to listen to this episode as Scott expands on this topic and more! Considering multiple brands? Slow down! So you’ve built your first brand, great work! Building a brand that can go the distance is no small feat. Now, what do you do? Should you expand your brand? Retool your brand? Or launch a new brand? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on this crucial topic! According to Scott, it may be wise to slow down and consider if it really is in your best interest to spread your time, energy, and resources to start a second brand. Speaking from personal experience, Scott suggests building out and expanding your successful brand to its fullest capacity before you ever consider starting a second one. Learn more from Scott’s expert take on this subject by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:25] Make sure to check out the PACE method! [3:30] Scott’s thought of the week; life is short! [8:00] Question: How do I get someone to be the face of my brand? [13:00] Why you should be cautious about starting multiple brands. [14:30] Closing thoughts from Scott.
TRANSCRIPT TAS 547 TAS 547: Ask Scott #171 - How To Create a Face to My Brand if It's Not ME? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 547 and session number 171 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again here today and...
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Click Here to Download Transcript << ...the question I’ll give it to you right now is how to create a face to my brand if it’s not me and how do I create content? So, that is the question we’re going to be answering. It’s a good question. It actually is also about creating a second brand and not wanting to be the face of the brand, so I’ve got some thoughts there on that and I think you’re going to enjoy that. So, I’m going to play that for you here shortly. Now before we do jump into that question,
Let’s face it, all of your preparation work to build a rock solid brand won’t do you any good if you can’t grab the attention of your target audience! What is the answer? How do you plan to connect with your prospective customer? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down “Attention,” the second pillar of the PACE method. Make sure your brand is on PACE for success by listening to this whole series starting with an overview of PACE and the episode exploring the first pillar, “Preparation” located in the resources section at the end of this post! How do you identify your target audience? Who is in your target audience? Are you trying to connect with busy professionals, stay at home mothers, people under 30? Does your strategy match your audience? Don’t expect to go to Instagram to connect with rural hunters! A huge part of setting your brand up for success is not only figuring out your niche market but actually spending time in the digital spaces where your audience hangs out! Make sure to listen to this episode of The Amazing Seller as Scott and Chris expand on this topic and reveal how sellers like you can connect with your audience in a meaningful way. Attracting your ideal customer. Don’t waste your ideal customer’s time! Seriously! Too often ecommerce leaders will put in a tone of time and effort to find a niche market and identify their target audience only to blow their chance to get them connected to their brand! You can avoid that common mistake by making taking your ideal customer seriously by putting something cool and valuable in front of them. According to Scott and Chris, one of the best ways to do this is by running a giveaway on the social media platform that they hang out on and that appeals to the niche market you are targeting. Get more details on how to effectively put this strategy into practice by checking out the listing building workshop located in the resources section at the end of this post! 5 lead magnets you can use to build your email list. As you continue to hone your strategy and find ways to get good offers in front of your ideal customer, consider using Scott’s tried and tested lead magnet approach. On this episode of The Amazing Seller, you’ll hear from Scott as he briefly runs through five lead magnets you can use to get your audience to raise their hand, submit their email address, and in some cases - put their credit card on file.
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Find out how these five lead magnets can fit into your overall approach by listening to this helpful episode, you don't’ want to miss it! You don’t have to be an expert to get started! How are you feeling about your chances to get your ecommerce business on PACE to succeed? Do you feel intimidated and overwhelmed? That’s to be expected! While the prospect of getting this dream of yours off the ground can be scary, it doesn’t have to be. Scott and Chris want to encourage and equip leaders like you with as many tools necessary for you to succeed. The truth is, you don't’ have to understand each and every step to get started. Scott frequent advice to chunk it down really does work! Find an action step you can work on today and work toward that one, don’t let fear paralyze you with inaction! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:15] Don’t forget to take the time to PREPARE! [2:45] How do you identify your target market? [12:00] What does it take to attract your ideal customer? [20:45] Start exploring and getting to know your market right now! [24:00] Scott touches on the five aspects of the Preparation pillar. [27:30] Learn and adjust along the way! [29:00] Scott shares 5 lead magnets you can use to build your email list. [35:00] How you can deliver value in order to build credibility.
What will it take to get your business on PACE? How can you take practical steps right now make sure your brand is poised for profitability and long-term growth? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down the first pillar of their PACE method. In their conversation, the guys go over how to start building a solid foundation for your business, what it takes to niche down and locate a long-term market, why you should make sure to tell your story and your brand’s story, how to create a roadmap for success, and much more! Don’t miss a minute of this helpful episode with Scott and Chris! Laying the foundation. If you think of building your business like you would a building, it makes sense to spend a lot of time making sure that you get the foundation right. In a similar fashion to building a brick and mortar store, if you mess up the foundation of your business, it’s really hard to go back and fix that damage. What steps have you taken to make sure your foundation is solid? Do you have a good plan in place? Make sure to listen to this episode of The Amazing Seller to hear from Scott and Chris as they explain what it takes to set up a solid foundation that will last! How to locate a long-term niche market. As tempting as it may be to build a business by capitalizing on a trend or new fad, there is a good reason for caution! On this episode of The Amazing Seller, Scott and Chris talk about what it takes to locate a long-term niche market to build your brand around. One of the best points that the guys make is going to social media to investigate whether your prospective niche market has presence and community around it. Don’t come up with a great product idea and then go looking for the community - that’s a backward approach! To hear more about building your brand the right way, make sure to listen to this helpful episode! Tell your story! Whether you know it or not, you have a story to tell! Be honest, you aren’t starting your own business up and out of the blue. Dig deep, find, refine, and tell your story. This is one of the best ways to connect with your target audience and build a brand that people can relate to. On this episode of The Amazing Seller, Scott and Chris share how sellers like you can craft and shape your personal and brand narrative in a compelling way. You don’t have to lie or make up a story to sound interesting, trust that people will connect with your story if you work on telling in an effective way. Listen to this episode to hear how Scott has done it, you don't’ want to miss it! Why you need to create a roadmap. When have you ever gone from point A to point B without making a plan to get there? Sure it can happen by accident or luck but if you want steady and predictable results, you’ve got to make a plan! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they discuss how to make a road map from where you are to where you want to be with your business. It can be really helpful to come up with a macro (large scale) plan and a micro (small scale) plan. As you identify your macro objectives, the micro-objectives exist to help you tackle each step along the way. While it may sound intimidating, as Scott often stays, when you chunk it down, your goals become a lot more attainable. Learn more from Scott and Chris about this important topic by listening to this episode! Watch The Video Explaining Everything:
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Make sure to get the PACE overview! [3:30] Looking at the foundation of the “Preparation” pillar of PACE. [6:00] How to identify a long term and sustainable market. [13:30] The product you launch needs to lead back to your niche market. [21:30] Knowing your “Why” matters. [29:00] Tell your story! [34:00] You’ve got to have a road map if you want to succeed.
Welcome back to another session of Ask Scott here on The Amazing Seller! This is where motivated and driven people like you can come and get that extra shot in the arm you need to push forward with your brand building and ecommerce dreams. On this episode, you’ll hear from Scott as he gives an update on what he’s been up to with the TAS brand, what he has planned for the future and an answer to a question submitted by a TAS follower like you! Don’t miss a minute of this exciting and helpful episode! Get to know Scott by listening to his story! Whether you’ve been part of the TAS community for a long time or if you’ve just joined, you’ve got to make sure you check out Scott’s story. From family struggles, personal hang-ups, and an unlikely starting point, Scott has been able to push past all the junk and create a more hopeful future for himself and his family. Part of the reason why Scott went out on a limb to tell his story was to help sellers like you who have doubted if you could really make a difference and make a name for yourself like he has. The truth is, you can! Make sure to check out the link to episode number 543 in the resources section to hear the full story! Is your business on PACE? You may have noticed that Scott has been shifting his focus recently to include more resources to help leaders like you build a thriving brand. In the process, Scott and his team have developed what they call the PACE method. The PACE method is built on the following pillars;
Prepare Attention Cultivate Expansion
Stay connected to the TAS community over the coming weeks as Scott has plans to drill deeper into each of these pillars and how leaders like you can use them get your brand headed in the right direction. In the meantime, check out the link in the resources section to episode 542 where Scott and Chris introduced his new method! How can I get my digital content into the hands of my buyers? According to Scott, one of the best ways to connect with your target audience and especially your customers is by providing them with value. A great way to do this is by creating content like ebooks and PDFs that will help your customers use your product effectively. Is this acceptable with Amazon’s Terms of Service? Scott says, in his opinion, that it is a great idea to offer a resource like an ebook or PDF as long as you don’t drive your buyer to purchase away from Amazon and that you are stipulating that you are including this resource with their purchase. To hear Scott go into greater detail with this important subject, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:10] Why you should check out the PACE method. [7:45] Question: Can I use Ebooks & Digital Downloads and not violate Amazon's TOS? [13:00] Closing thoughts from Scott.
TRANSCRIPT TAS 544 TAS 544: Ask Scott #170 - How to Use Ebooks and Digital Downloads and Not Violate Amazon's TOS? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 544 and session number 170 of Ask Scott. This is where I answer your questions here on the Podcast and we're going to do it again here today and I am fired up that you're here because if you're listening to this on a Friday, well it's Friday. So...
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Click Here to Download Transcript << ...shouldn't you get excited because it's a Friday? Well, I think you should be excited if it's Monday. But that's just me. But a lot of people they get excited it's Friday, the end of the week. I get excited because well, on the weekend I get to hang out with family but I get to hang out with family during the week too.
But Fridays are just Fridays. Everyone kind of likes to think of Friday as like kickoff to the weekend. Well, that's cool. Go ahead.
Let’s face it, everyone has their own story filled with the highs and lows that life brings along. Some people have more tragedy and pain in their life than others but at the end of the day, it all comes down to how you choose to move forward. Will you stay stuck and defeated by your pain or will you move forward and rise above it? The choices you make today can have the power to shape your life for years to come! Make sure to listen to this episode of The Amazing Seller as Scott sits down with Joel Bower and opens up about his childhood, the pain his mother struggled with, how that’s impacted him today, and more. Why it’s helpful to understand how the past shapes us. Did you know that there is one on earth who is a self-made individual? It’s true! While the term often refers to someone who’s worked hard to build their wealth or fame with their talent and hard work it can be misleading. People are a product of their surroundings, for good and for bad. The more you buy the lie that your past doesn’t matter, the more you cut yourself off from growth. What lessons can you learn from looking back at your past? What healing could occur? Learn from Scott’s story and how he’s been able to embrace and come to terms with his past to plot a more hopeful future by listening to this episode of The Amazing Seller. Pain is part of the story, you choose what power it holds. Hearing Scott open up about the pain that filled his childhood from the tension in his parent's relationship to financial struggles, alcoholism, and an eventual divorce seems like too much for any one person to bear. While it would have been understandable for Scott to succumb too much of the pain in his life, he chose a different path. He didn’t want his story to be dominated by the pain in his past, he wanted to use it as fuel for a brighter future. You can do that too! You don’t have to let the narratives of past hurt or failure to define your future. Hear more about Scott’s journey by listening to this powerful episode of The Amazing Seller. If the pain is too much to bear, please get help. One of the toughest aspects of Scott’s story is hearing the long-term impact of substance abuse and isolation. As she struggled with the pain of her own past, Scott’s mother sought relief by depending on alcohol and prescription drugs to relieve the pain. Thankfully, he was able to witness his mother find freedom through sobriety before her death. During a particularly difficult time in his life, Scott had mentioned taking the route of committing suicide. Looking back, he doesn’t think he really would have followed through with the threat, he was just trying to elicit a response from his mother. Both of these aspects of Scott story serve as a reminder that life can pull you in directions you would never have imagined if it gets to be too much to bear, get help. Don’t struggle and suffer alone, a healthy and fulfilling life is worth fighting for! Believe in yourself and pursue what makes you happy! At the end of the day, Scott wants his story to serve as an example that you can rise above your pain and pursue a life of joy and happiness. While it is not helpful to ignore your pain, the key is to find a way to focus on what you can do with your life in the here and now. Embrace a future where you can pursue what makes you happy. Believe in yourself and your ability to go out there a succeed. If you need encouragement and motivation, look to what Scott has done. No, he’s not perfect but he wants his story to help leaders like you who are wondering if they have anything to offer the world - you do! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott welcomes Joel to the podcast. [5:00] You can use your pain as fuel to move forward. [7:15] A preface to Scott’s story. [8:45] Scott starts to share his story. [15:15] What it was like growing up in a tumultuous household.
What are the building blocks for a successful and long-lasting brand? How can you start putting together your plan to get your brand on track and growing? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they reveal their PACE method for building an engaging and successful brand. PACE is built on the following pillars;
Prepare. Attention. Cultivate. Expansion.
Make sure to listen to this episode as the guys walk through each pillar and explain how business leaders like you can use them to build a thriving brand. Have pen and paper ready, you don’t want to miss it! Put in the time and prepare your brand for success! Too often people want the results without the hard work. Wouldn’t that be nice? The truth is, anything worth having takes time to build and acquire. Nothing comes easy in life! On this episode of The Amazing Seller, Scott and Chris talk about the important pillar of preparation. In many ways, you can think of this step as pouring the concrete foundation of a building. It’s not sexy but it is important! Take your time, do your research - this is a vital phase in building your brand for long-lasting success. Learn more about this pillar by listening to this episode! Grab the attention of the right people for your brand. One of the worst things you can do as a business leader is waste time and resources on people who will never connect with your brand. Businesses do this all the time by placing ads in markets that are not relevant to their audience. Don’t make the same mistake! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain why it’s so important to grab the attention of the right people for your brand. An important part of this pillar is knowing who your target audience is and how they behave. Don’t go spending money Facebook ads if your audience is spending all their time over on Instagram! Find out more about how this pillar fits into the PACE method by listening to this engaging episode! Cultivate a connection with your audience. Why would your ideal customer choose your brand over your competition? What will happen if your competitor slashes their prices, will you see your target audience flock to them for the better price or will they stay with you? You’ve got to start thinking of ways to connect with your audience if you have any hope for a long-lasting brand. A great way to cultivate a connection with your audience is by telling stories and letting them in on who you are and what you are all about. If you are a single guy to loves to travel and explore, use that! If you are a married woman with kids who love to do crafts and fun projects, use that! The key is to build that personal connection. To hear more about cultivating a connection with your audience, make sure to listen to this episode of The Amazing Seller! Take your brand to the next level by focusing on expansion. The business world is filled with stories of organizations that make all the right moves only to see their growth plateau. How can you put a plan in place so that doesn’t happen to your brand? According to Scott and Chris, it all comes down to the last pillar of the PACE method, expansion. Once you’ve fine-tuned your brands approach to connecting with and cultivating your target audience, you’ve to start thinking about long-term success. In what ways can you start diversifying your sales channels? How can you begin to work smarter, not harder? What roles and tasks can you start automating or outsourcing? To hear the full breakdown of this final pillar in the PACE method, listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Building brands that last using the P.A.C.E method. [4:00] Pillar #1: Prepare. [8:00] You’ve got to have passion or knowledge of your niche market to succeed. [14:00] An example of a brand the took the time to prepa...
Are you fired up and ready to go out there an build your ecommerce business? What’s holding you up? What’s slowing you down? Do you have some challenges that you need some outside perspective on? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over how you can participate in a new TAS contest, his thought of the week, and an answer to a question about driving traffic to your product listing. Make sure to have pen and paper ready for this exciting episode! Make sure to check out the new TAS contest! As an ecommerce seller, you are looking for every way possible to get an edge over your competition. One of the best advantages that you can get your hands on is connecting, personally with Scott and getting the opportunity to learn from him. Don’t let your chance to get private coaching sessions with Scott and a whole load of TAS classes and content pass by! Check out the resources section below for a link to enter the new TAS contest. Hear more about the contest by listening to this episode of The Amazing Seller, you don’t want to miss it! Original content matters. Let’s face it, the internet is packed full of copycats. Too often people take advantage of that copy and paste tool to grab content that others work hard creating to pass it off as their own. Make sure you don’t follow that same mistake! It’s worth your time to sit down and plan out and think through creative content to engage your audience. Build something you can be proud of and something your followers will be proud to share. Hear more about this topic and other helpful tips from Scott by listening to this informative episode of The Amazing Seller! Customizing links and driving outside traffic. What is the best way to drive traffic to your Amazon product listing? Should you just provide the direct Amazon link to your brand’s product listing? On this episode of The Amazing Seller, Scott explains his take on this important topic! Do not post the direct Amazon link to your product listing for outside traffic! There are some helpful tools that you can use to customize your own link for your audience. The main reason you want to do this is to maintain the control of that “asset.” Now it may seem odd to think of a link as an asset - but think about it this way, if you have these customized links out there that drive traffic to your product listing on Amazon, when you want to make the shift to your own ecommerce store, you can start by updating your link. To get the full breakdown from Scott on why this is so important, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Make sure to check out the TAS contest. [6:00] Scott’s thought of the week; create useful content! [9:00] Question: What is the best way to send traffic to my Amazon product listing? [14:00] Closing thoughts from Scott.
TRANSCRIPT TAS 541 TAS 541: Ask Scott #169 -What's Best Way To Send Traffic to my Amazon Products and Listings Using Content? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 541 and session number 169 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week and I’m going to do it again here today. And I am fired up that you are here with me because...
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Click Here to Download Transcript << ..., well, I’ve got some cool things I want to share with you, not to mention I’ve got a great question that I want to share with you that one of you submitted. I should probably let you guys know what that this right now. You probably already know by reading the title, but I’ll say it again. The question is going to be what’s the best way to...
One of the most important aspects of building your ecommerce business is making sure that you are honing your efforts to target the right audience. Too often many ecommerce leaders waste time and energy on things like keywords that won’t get them any return on their investment. Is that happening to you? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach to using longtail keywords to accurately target his audience. If you are ready to step up your keyword strategy, this is the episode for you - don't’ miss it! Why longtail keywords are so important. As an entrepreneur, you are always looking for ways to improve yourself and your business. What if you could take your ecommerce business to the next level of growth by spending some extra time and energy on an area you are already working on? It’s true! According to Scott, if sellers like you could take a little extra time to niche down on your longtail keywords, that could be just the thing that pushes your brand over the top. To hear why longtail keywords are so important and what you can do to take full advantage of this important aspect of your business, make sure to listen to this helpful episode of The Amazing Seller! How to conduct keyword research. What does it look like to go through the whole keyword research process in the most effective way for your ecommerce business? Are there any shortcuts and tips that you need to know? On this episode of The Amazing Seller, Scott goes over his process by giving concrete examples that will help sellers like you get a grasp on the process. Don’t over complicate it! Take the time to learn from Scott’s helpful advice and learn what he’s done, you don’t have to reinvent the wheel. As always, if you have any questions or if you need some additional detail, make sure to connect with the TAS community and reach out to Scott! A helpful tool you can use with keyword research. Have you ever had a moment where you wished someone would develop a tool that would help you improve some of the more laborious processes associated with building your ecommerce business? You are in luck! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Jungle Scout has worked hard to develop a tool that can help sellers like you improve your keyword process. Make sure to check out the link to the Jungle Scout tool that will help you cut through the more clunky aspects of keyword research by checking out the link in the resources section below! Don’t be afraid to go deep! The life of an entrepreneur can be a risky one and no one would blame you for playing it safe, but where has playing it safe taken you? If you want to see results, you’ve got to be willing to try things you’ve never done before! One of those important steps you can take is to challenge yourself to go deeper and work to hone in on more specific longtail keywords. It may seem challenging but it’s worth it! What are you waiting for? Listen to this episode of The Amazing Seller to get all the insights and tips you need to move your ecommerce business forward, don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Why longtail keywords are so important. [5:00] A great tool you can use for keyword research. [6:00] How to conduct keyword research. [10:00] Scott breaks down how to find keywords and a goes through a helpful example. [15:00] What should be your goal when it comes to keywords? [22:00] Scott talks about his test budget for this keyword experiment. [25:00] Go deeper and be specific!
TRANSCRIPT TAS 540 TAS 540: How to Find Longtail Keywords to Rank on Amazon (Missed Opportunity) [EPISODE]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 540 and today we’re going to be talking about how to find...
What does it take to get your message out there and build an audience? How do robust and successful brands get built? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from brand-building expert, Annabel Mendez. In her conversation with Scott, Annabel explains brand building, where to start in the process, how to make your brand stand out from all the rest, why customer service is so important, how to create compelling content, and so much more! If you are ready to get to work building up your brand, this is a great place to start! What is brand building? What is brand building? Why should sellers like you spend your valuable time and energy on this particular aspect of your business? Branding is telling the story of your brand. It’s also the way that your customers interact with every aspect of your business from packaging to logos. What is the status of your branding? Does it need a fresh take? If you want to build your reputation and expand your reach, you’ve got to make sure your branding is on point! To hear more about brand building and what it takes to get your business to the next level, make sure to listen to this episode of The Amazing Seller. Customer service is EVERYTHING! When was the last time you gave your business to a company that you knew had terrible customer service? More likely than not, you wouldn’t! At the end of the day, everyone judges a brand based on how they’ve been treated. How would your customers describe your brand? Would they say that you have great customer service or would they say that it’s just average? A great way for you to make sure your brand stands out in a good way is by giving it all you’ve got when it comes to customer service. Make sure to listen to this episode of The Amazing Seller to hear Annabel Mendez and Scott talk about why customer service is so important! Why content creation is so important. Think about the last brand you explored on the internet, chances are they have a YouTube channel, a Twitter presence, a Facebook fan page, a blog, or all the above! Why do successful brands go through all the trouble to create content for their customers to engage with? It makes you feel more connected to the brand! When you find resources that are entertaining and educational, you’ll find yourself going back to that resource time and time again. As a business owner, you want people to have that reaction to your brand and the best way to do that is by creating worthwhile content. To find out how to create that type of content, make sure to listen to branding expert, Annabel Mendez on this episode of The Amazing Seller! Don’t get overwhelmed! All these great ideas and brand building tips and be a little overwhelming. If you want to succeed, you’ve got to fight through the draw to be overwhelmed and focus like a laser beam on one or two action steps that you can take today. As Scott is fond of saying, you need to “Chunk it down” into bite-size pieces so you can set yourself up for long-term success. What will be your action step for the next week? The next month? What is your plan to get started and take action? Don’t assume that it’ll happen, it won’t! Plan it out and hold yourself accountable. Enjoy more helpful tips and insights about staying on target by listening to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] Scott welcomes his guest, Annabel Mendez. [6:15] What is brand building? [11:00] Where to start with the brand building process. [18:30] How can you make your brand stand out from all the rest? [23:00] Consider how your branding will impact your customers. [28:30] Customer service is EVERYTHING! [33:00] Draw your customer in, show them that you care. [36:30] Why content creation matters. [43:30] Tips you can use to get your brand out there.
This is it, it’s time for another session of Ask Scott here on The Amazing Seller podcast! Are you ready for your weekly dose of excitement and enthusiasm? What are you waiting for?! On this episode, you’ll hear from Scott as he shares some exciting news about a new TAS contest, what he’s been thinking about lately with his thought of the week, and the answer to a question from a TAS follower like you! Jump in for this short but powerful episode, you don’t want to miss a minute! A new TAS contest, get the details! Don’t miss it!! There is another TAS contest that you can enter and possibly win access $3,000 of valuable TAS content. What are the details? If you win, you’ll get a scholarship to the Private Label Classroom, Product Discovery Bootcamp, and TAS Breakthrough U which includes a monthly coaching call with Scott and Chris. Scott has also included some valuable runner-up prizes that will be well worth it as well! How do you sign up? Easy! Just go to the contest link included in the resources section at the end of this post! Look for the good! Let’s face it, our culture has conditioned us to only focus almost exclusively on the negative aspects of our situations. That can lead to a depressing and demoralizing outlook on life! What’s the solution? How can you go against the grain and find a way to not only survive but thrive!? According to Scott, it all comes down to changing your perspective, commit to finding the good in whatever situation you find yourself in, it’s that easy! Don’t give in to the negative aspects whatever has happened, choose to find the good. To hear how Scott has let this wisdom play out in his own life, make sure to listen to this encouraging episode of The Amazing Seller! What to do when your inventory starts to run low. What should you do when you see your product inventory start to run low? What steps can you take to preserve your keyword ranking? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways you can prepare for this likely scenario. First off, Scott stresses how important it is to avoid running out of inventory as much as possible, you don't’ want to slow that momentum! If you do run out of inventory, Scott suggests going out with a BANG! Keep up your sales and make sure Amazon knows that you can serve their audience effectively. When you get your product back in stock, Scott suggests aggressively ramping up your PPC efforts and spiking your sales by driving your email list to the product listing. To hear Scott expand on these tips and more, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] A special TAS contest announcement. [6:30] Scott’s thought of the week. [10:45] Question: I'm running out of stock, how do I keep my keyword rankings? [16:15] Closing thoughts from Scott.
TRANSCRIPT TAS 538 TAS 538: Ask Scott #168 - I'm Running Out of Stock (How to KEEP My Keyword Rankings? + Winning in LIFE and Business [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 538 and session number 168 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again today and if you were listening to the last episode or last Ask Scott episode that is, you heard me talk about how I’m going to...
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Click Here to Download Transcript << ...do this a little bit differently now. I am going to be answering one specific question on the podcast. I’m also answering that question on YouTube and these questions that I’m going to be answering right now where pulled directly from The Amazing Seller blog where you could type in your answer. Now, I will be still answering the recorded ones in the future. So,
Are you ready to take your brand to the next level of growth and reach? Have you come to the point where you need to build your audience and establish a following? You’ve come to the right place! On this episode of The Amazing Seller, you’ll hear part two of Scott’s conversation with video marketing expert, Sean Cannell. In his conversation with Scott, Sean explains why it’s important to build credibility, how to lead with storytelling, some practical video creation tips, what it takes to get your YouTube channel launched, and much more! Don’t miss a minute of this valuable episode with Sean! Why it’s important to build credibility. Let’s face it, the last thing your viewers want to do is watch someone they can’t relate to. What do you do? How do you build credibility and connect with your audience? On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain why building credibility is so important. According to the guys, one of the best ways to build credibility is by sharing aspects of your personal life. You don’t have to give all the details in a way that feels like your whole life is on display for the internet to see, but there are ways to subtly show who you are and what you are passionate about to your following. Hear practical examples of this strategy by listening to Scott and Sean on this helpful episode! Lead with storytelling! At the end of the day, as humans, we are drawn to stories. Big stories and small stories draw you in and help you feel connected to the person who is speaking. Think back to the last time you were bored out of your mind by a public speaker, chances are they failed to share a compelling story! If you have any hope of launching and sustaining a successful YouTube channel, you’ve got to work on telling good stories. Learn more about the power of storytelling as it related to YouTube and building your brand by listening to this episode of The Amazing Seller! Practical tips for creating great videos. Let’s get down to it, what are some helpful tips that sellers like you can use to create great videos for your YouTube channel? Here is a glimpse at a few methods you can use from Sean;
The average time you should shoot for is between 7 and 16 minutes. Sean says that it’s important to keep your videos as long as they need to be but try to keep them as short as possible. The first 10 seconds of your video is critical. Make sure you lead with a hook! Tell your audience what you will deliver and tease it out. Use YouTube tools to drive your audience to the next video they need to see. Create bingeable content that serves your audience.
Make sure to listen to this episode of The Amazing Seller to hear Sean go deeper with these tips and more! Just start putting content out there. Too often you can get overwhelmed by so many options that you are paralyzed by inaction. Don’t let that happen to you! You shouldn’t buy the lie that you need to become an expert at video creation before you put your first video out there. The truth is, your first handful of videos are going to be your worst videos, that’s OK! As you put one foot in front of the other and keep producing content, you’ll learn along the way. You’ve already come so far by connecting with Scott and Sean to hear how to put your best foot forward, so do it! Go out there and start creating content, there is no better time to do it than now! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:40] Scott and Sean Cannell continue their conversation. [5:15] Two styles of videos you can create. [8:00] Why it’s important to build credibility. [12:00] Start with “Why!” [16:00] Telling your story is powerful. [19:30] Sean shares some helpful video tips. [29:00] The best way to launch your YouTube channel. [33:45] Why it’s important to create evergreen content.
How can sellers like you get the most out of your efforts to build your brand and reach more people using video? How can you leverage your YouTube channel to expand your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with video specialist, Sean Cannell. In his conversation with Scott, Sean opens up about how he got started with video, the difference between branding and sales, what to do if you don’t want to be the “Face” of your brand, why delivering valuable content is so important, where to start with content creation, and so much more! You don’t want to miss a minute of this engaging episode featuring Sean! Put in the work and hone your craft! How do you expect to become great at something worthwhile? Do you think that talent and skill will just fall into your lap? No way! If you want to become an expert or a professional, you’ve got to put in the time and effort to hone your skills. On this episode of The Amazing Seller, you’ll hear how Sean Cannell fell in love with video work and how he honed his abilities over time. What started out as a way to serve in his local church, Sean ended up finding a skill and a pursuit that he was passionate about. Sean then took this passion and continued to hone his skill set over the years becoming the go-to expert for many ecommerce entrepreneurs. To hear more of Sean’s story and how his expertise can help you get started with online videos, make sure to listen to this episode! Are you the “Face” of your brand? How will your target audience connect with your brand? Do you plan on being the “Face” of your brand or do you have something else in mind? According to Sean Cannell, you can have a successful “Face” or “Voice” of your brand without that being you! Sean has seen many brand leaders just use their voice when they narrate their videos and that’s seen great results. You can also connect with other social media “Voices” out there and explore a partnership and have them serve as the spokesperson for your brand. Learn more about all the options available to you by listening to Sean’s expert advice on this episode! Focus on value first! Let’s face it, no one is going to keep coming back to your brand if you don’t provide value! Whether the value is educational information on your niche subject matter or if the value is in a good product at a great price, you have to deliver if you have any hope for sustained momentum. On this episode of The Amazing Seller, you’ll hear from Scott and Sean as they explain how sellers like you can keep your audience engaged. Sean suggests that before you make an offer to your audience that you focus on delivering solid and helpful content for a couple of months. Using this strategy, you’ll earn credibility and trust with your target audience. Hear more from Scott and Sean as they expand on this topic by listening to this helpful episode! How to start creating engaging content. What do you do to start creating engaging content for your target audience? What is the low hanging fruit that sellers like you can pick to begin growing your brand’s reach? On this episode of The Amazing Seller, Sean Cannell goes over several options that you can use to begin creating engaging videos. Sean says that one of the best ways to find good content subject matter is to use the predictive text in the search bar on YouTube, Amazon, and Google. This is a free tool that you can use to find out what people are looking for in relation to your subject matter. Learn more about why it’s important to create weekly content and back your content up with solid research by listening to this exciting episode with Sean! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:20] Scott welcomes his guest, Sean Cannell. Sean talks about his video background. [9:00] The difference between branding and sales. [13:00] What should you do if you don’t want to be the “Fac...
Are you fired up and ready to go? What’s holding you back from reaching your fullest potential as an ecommerce business owner? Are you missing that one piece of insight that will help take your business to the next level? Look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode you’ll hear from Scott as he shares his thought of the week, gives an update on what to expect from future Ask Scott sessions, answers a question from a TAS follower like you, and much more! Don’t miss a minute of this engaging episode! New changes to Ask Scott If you’ve been around the TAS community for very long, you know that Scott has been branching out to expand his brand to YouTube and beyond. Due to this new focus on YouTube, Scott has been answering questions from TAS followers like you over on that channel. Check out the resources section on this post for the link! What you need to know is that the Ask Scott sessions here on the podcast will look a little different going forward. Scott is going to keep these sessions short by including his “Rant” or “Thought of the week” at the beginning but then end up only addressing one question which will be the audio of a question he answered from the YouTube channel. To hear Scott explain these changes in greater detail, make sure to listen to this episode! Build assets! One of the best ways to expand your ecommerce business so it’ll have a sustainable and long-lasting future is to start building assets! If you are unfamiliar with the term assets, these are simply tools and resources that add value to your business. Assets can be physical products like your inventory or they can be digital products like email lists. Don’t assume that you can just roll the dice and expect your business to grow! You’ve got to be willing to put in the time and resources necessary for long-term expansion. What assets do you need to start focusing on and begin building? Get a more detailed explanation of assets and how to start building them by listing to Scott expert perspective on this episode of The Amazing Seller! How to leverage a small email list to grow your brand. What does it take to leverage even small-scale assets like a low volume email list? How can you deepen your connection with your Facebook audience? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to use even small assets to grow your ecommerce business. Even if you have a small email list, you can leverage it to gain a larger following. The key is to connect with your audience and engage them, once you do this, search algorithms will increase your traffic and exposure. To get the full rundown from Scott, make sure to listen to this helpful and informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] A big change for Ask Scott. [7:30] Scott’s thought of the week, build assets! [10:30] Question: How do I profit with a small email list & Facebook fan page to promote my brand? [15:30] Closing thoughts from Scott.
TRANSCRIPT TAS 535 TAS 535: Ask Scott #167 - How Do I Profit With a Small Email List & Facebook Fan Page to Promote MY Brand? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 535 and session number 167 of Ask Scott. This is where I answer your questions here on the podcast and I’ve been doing it now for over 167 weeks so it’s pretty awesome and I’m pretty excited...
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Click Here to Download Transcript << ...to be back again here today. Now, there is going to be a little bit of a change, little bit of a test here, and I’ll explain exactly what I’m going to be talking about within this test. But what we’re going to be covering here today in this question is how do I profit with a small e...
What does it take to create lead magnet offers that appeal to your target audience? How do you build off of that offer and use an email list to grow your ecommerce brand? Where do you even start? On this episode of The Amazing Seller, you’ll hear from Scott as he provides five lead magnet offers that sellers like you can use to start your email list and attract the right buyers you need for your brand. You don’t have to leave it all up to guesswork! Find out how you can create compelling lead magnet offers by listening to this helpful episode, you don't’ want to miss it! Why build an email list? Is building an email list really worth all the trouble? Can it really serve as a valuable asset as you build your ecommerce business? On this episode of The Amazing Seller, Scott breaks down why email list building is so important and why sellers like you shouldn’t skip this important step. The primary reason why Scott is such a huge fan of email list building is due to the fact that he’s seen it work! In multiple test runs and in his own brand, Scott has seen the impact a well-constructed email list can have for an ecommerce brand. If you are ready to take the dive and find out how you can start building an email list today, make sure to catch this episode! Launch a giveaway contest. You’ve heard the old saying, “You catch more flies with honey than with vinegar,” right? The same goes for people too! If you want to connect with your target audience, a great way to do that is by offering them a sweet deal. On this episode of The Amazing Seller, Scott explains how you can craft a giveaway contest that appeals to your target audience. A great tip that Scott provides on creating a great contest is making sure that your prize is something that is valuable to your audience. It would do you no good to offer a $200 sewing machine in a contest for bass fishermen! Learn more from Scott’s expert perspective on list building and giveaway contests by listening to this episode! Feature an ebook or PFD guide. Let’s face it, just about everyone knows what they aren’t an expert in! That’s why we often seek out the wisdom and advice of people who have been where we want to go. This same logic applies to your target audience! If you want to connect with your audience and provide them with something that is valuable, an ebook or a PDF guide is a great way to draw them in. If you are targeting the bass fisherman market, a great way to appeal to that audience is to offer an ebook that explains how to improve your form and get better results. There are so many great applications for this strategy! Learn more from Scott and how you can use this option and many others to connect with your target audience by listening to this episode! Take action! Too often highly motivated and energetic business people get overwhelmed by the large variety of options that are available. Has that ever happened to you? What is the solution? How do you cut through the noise and find a clear-cut path toward where you need to go? One way to silence all the noise and get moving is to just pick an option and start moving in that direction. If things don’t work out, it’s not failure, it’s a useful lesson! The last thing you want to do is look back a year from now and see no movement. Follow Scott’s wise words and pick a direction to start moving, take action today! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:45] Why should you build an email list? [11:30] Create a contest to connect with your audience. [16:00] Feature a PDF guide or an Ebook. [19:00] Offer a video series on your niche category. [21:20] Make a checklist for your audience and create a free plus shipping offer. [24:40] Scott recaps all 5 lead magnet offers. [28:00] Action steps you can take today!
TRANSCRIPT TAS 534 TAS 534: 5 Lead Magnet Offers to Build Your Email List and Attract BUYERS
What does it take to get great brand and business ideas from the retail space and into the digital space? What will it take to leverage sales funnels and other great tools to get the traffic flowing? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Keith Snow. In his conversation with Scott, Keith gives an update on his business, how its changed over the years, what he’s working on right now, steps he's taking to bring his brand to the next level of success, and much more! You don’t want to miss a minute of this engaging episode featuring Keith! Small adjustments can make a huge difference. Why do so many leaders in the business world spend so much time and money to attend conferences? Sure networking with other like-minded individuals is helpful but more often than not, it's for that one nugget of insight that has the power to transform their business. Both Scott and his guest, Keith have experienced this reality. If you are wondering if conferences, events, or even podcasts are worth your time, Keith is here to share that they are! You never know when you’ll come across that one idea that will take your business to the next level of growth. Don’t miss this opportunity to learn from Keith’s story and Scott’s helpful insights on this episode of The Amazing Seller! Why it’s so important to leverage your passion. If you’ve been around the TAS community for very long, you know that Scott often drives home the point that sellers like you need to leverage the things you are passionate about to build your brand. Keith Snow’s story is a prime example of what Scott teaches! Keith is a chef who is passionate about helping people enjoy high-quality food and flavors. Leveraging his passion, Keith has been able to build a thriving ecommerce business around his how-to videos and his custom blended spices. Learn more about Keith’s story and how sellers like you can learn from his success by listening to this informative episode! How legitimate scarcity can help you drive business. One of the best ways to drive business and interest in your products is to inform your customer base about the limited availability of your products. While some may manufacture this “Scarcity” mindset, there are some legitimate ways to inform your customers of this type of shortage without manipulating them. On this episode of The Amazing Seller, you’ll hear from Scott as he explains how Keith Snow can utilize his limited resources to build up his buyers' desire for his products. In their conversation, Keith shares how he often runs out of certain spice blends and that it can take time to get those orders refilled. Scott then explains that Keith can invite his customers in on that process and let them know how and when they can sign up and stay up to date with Keith’s great products. To hear more about an ethical way to leverage the scarcity angle of product availability, make sure to listen to this episode! Find a way to keep your customers coming back! What can you do to keep your customers coming back for more products? Is there a way that you can create content that keeps them coming back? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Keith Snow to explore the ways that Keith can bring his customers in through a reoccurring or subscription service. Keith is passionate about his spices but he is also passionate about creating recipes that people can use to enjoy the spices to their fullest potential. Scott encourages Keith to consider making future recipes only available through a subscription service in order to grow and expand his business. Hear all about Scott’s thinking behind this option and why more sellers should be taking this angel by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:45] Scott welcomes returning guest, Keith Snow.
How is your journey going as an ecommerce seller? Are you hitting your stride or are you just getting started? Wherever you are along the process, you’ll need some tips and encouragement along the way. That’s where these Ask Scott sessions come in! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and addresses questions from sellers like you. If you are ready to enter the weekend fired up and ready to move forward with your business, this is the episode for you! Make sure you have pen and paper ready so you don’t miss a thing! Customer service matters! When was the last time you were seriously impressed by the customer service of a brand? It seems like good customer service is increasingly rare these days. That’s exactly why sellers like you need to take Scott’s lesson to heart! On this episode, you’ll hear from Scott as he shares a recent example that his wife had with great customer service from a brand they use. While going the extra mile to fix an error or make your customer happy might cost your profit margin in the short term, it can end up paying huge dividends down the road. To hear more about the significance of good customer service, make sure to listen to this helpful episode! Getting a brand off the ground and running. What does it take to get a brand off of the ground and running? According to Scott, it all comes down to a good product and the right approach. On this episode of The Amazing Seller, you’ll hear from Scott as he runs through several ways a seller like you can take your product to market in a way that will connect with customers. While there is no “Guarantee” that any approach will lead to success, Scott explains that the reason he is so passionate about his strategy is that he's seen its merits. He wants to see sellers like you succeed! Find out how Scott encourages sellers to get started with their brand by listening to this episode! Why you need to build an email list. Do you want to know a sure fire way to jump-start your brand’s growth? Build an email list! While you might think that this step is more complicated than you are ready for, don’t write it off so quickly! Taking the time to build an email list early in the life of your ecommerce business could end up making a significant difference down the line. Get Scott’s take on why you should build an email list ASAP and the resources you need to get started by listening to this episode of The Amazing Seller, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:50] Scott shares his thought of the week. [7:15] Question: How can I market my homemade product? [14:00] Why it’s important to build an email list. [16:10] Closing thoughts from Scott.
TRANSCRIPT TAS 532 TAS 532 - Ask Scott #166 - How to Build a Brand Around One Product? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 532 and session number 166 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again here today but with that being said, I am going to be changing...
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Click Here to Download Transcript <<
...things a little bit. What I mean by that is instead of answering three questions, I’m going to stick to one question per week and the reason why I’m doing that is because, number one, when I set out for these Ask Scott sessions to begin, I was thinking, "You know what, maybe we’ll do just like one question,” and then I started listening to two and then to three and then before you know it, we’ve got another 30 or 40-minute episode and I want to make this bite-size pieces for the Ask Scott session. So, it’s going to be a little challenging for me because I do like to give you my thoughts and all that stuff and I still will gi...
How do you take a business idea like scrapbooking and turn it into a successful and thriving brand? Can you really apply the same principles and lessons from ecommerce business to just about any business idea? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down for a coaching call with a TAS follower like you! In her conversation with Scott, Danielle opens up about her passion project, learns how to create content around her passion, what it takes to get a brand up and running, and much more! Don’t miss a minute of this helpful episode! What is your passion project? Did you know that you can turn your passion project into a robust brand? It’s true! Scott’s on a mission to help men and women like you to realize your full potential and leverage your passion and strengths to build a brand that supports and sustains you for years to come. Take a good look at the things in your life that you get excited and passionate about, why not take the time to deep dive and discover a way to build a brand around that? If you are willing to branch out and move past your comfort zone, listen to this episode and find out what it takes to move forward. You don’t want to miss this power episode of The Amazing Seller! Pay attention to your competition! An easy way for business leaders like you to jump into a niche market and leverage your passion for success is by analyzing the completion. If you go to YouTube right now and start searching for content about your niche market, you are very likely to find little competition. Even if you do have competition in that niche market, learn from them! Find out what they are doing and swoop in there and do it better! Learn what it will take to make your brand stand out and win an audience by listening to this engaging episode of The Amazing Seller! Why you should start creating “How to…” content. Imagine what it would be like to go to YouTube and find your brand’s video at the top of your niche category. It might be easier than it sounds! Too often people get intimidated by the thought of creating a brand complete with a blog and a YouTube channel. While it isn’t without its challenges, you can put into place a few helpful tips that will put you on the path to brand building success. Find out what you need to do to create the right type of content for your audience by listening to Scott’s expert perspective on this can’t miss episode of The Amazing Seller! Are you in it for the long run? If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a business that can go the distance and provide sustainable, long-term profit. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:45] Why you need to check out Whiteboard Wednesdays. [4:20] Scott welcomes Danielle to the podcast and she shares her passion project. [11:20] How content creation can help build your brand. [15:00] Leveraging search traffic. [21:00] Researching and creating “How to…” content. [26:50] Scott gives some helpful video creation tips. [32:00] Analysing the competition. [37:30] Why it’s important to build up a social media presence. [41:00] Practical ways to get the ball rolling. [48:30] If a good product opportunity comes along, go for it! [51:15] How you can use tools like Clickbank. [59:45] Closing thoughts from Scott.
TRANSCRIPT TAS 531 TAS 531: How to Take a Business Idea and Turn into a BRAND (Coaching C...
How can you use the “Flywheel Effect” to build up and expand your ecommerce business? What practical steps can you take today to get started? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they continue on their road trip, this time returning from the Resonate event. In their conversation, the guys explain what the Flywheel Effect is, how you can use it to your advantage, what it takes to use headline search ads, how FUD can derail your success, and so much more! If you are ready to take your ecommerce business to the next level of growth, don’t miss a minute of this episode! What is a Flywheel? What is a “Flywheel?” How can it help sellers like you succeed? According to Scott and Chris, the flywheel is simply a concept about momentum in your brand and business. While it takes quite a bit of effort to get up and running, a flywheel keeps chugging along once you’ve put in the hard work to get it started. Grab your pen and paper as the guys go over how sellers like you can get your “Amazon flywheel” moving so you can experience the right amount of moment! Stop accepting the status quo and take it up a notch! Learn more about the successful flywheel effect by listening to this episode of The Amazing Seller! Amazon wants brands to succeed. Believe it or not, Amazon wants sellers like you to succeed! While it may seem like Amazon only wants to line its own pockets for profit, they are actually taking some helpful steps to help ecommerce brands like yours to build up a business and sustain it. Make sure you are fully up to date on Amazon’s approach and how it affects your business! When you provide a quality product and a great experience for their customers, Amazon is going to help nudge more customers in your direction. Get the full scoop on Amazon’s approach from Scott and Chris on this episode of The Amazing Seller, you don’t want to miss it! What the FUD? If you are worried about taking the next step with your ecommerce business rest assured, that’s normal! As you grow as a leader and become willing to take more and more risks, you’ll learn how to live with the world of FUD. On this episode of The Amazing Seller, you’ll hear from the guys as they explain what FUD is all about and how you can take steps to mitigate its effect on your business.
Fear Uncertainty Doubt
Acknowledge your fears, uncertainties, and doubts so they don’t run your life and business! To hear more about what it takes to get a grip on FUD, make sure to check out this helpful episode with Scott and Chris! Use every tool you can to make your brand competitive! Too often many ecommerce sellers get their brand up and running but then fail to identify and utilize all the tools around them. Don’t let that happen to you! On this episode of The Amazing Seller, Scott and Chris go over several tools that you can use to get your brand greater exposure. If you don’t know how sponsored product ads work or how to use headline search ads to best position your brand, this is the episode for you! Make sure you aren’t leaving money on the table by listening to Scott and Chris on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:20] What is a Flywheel? [3:00] Brands are the future and Amazon wants brands to be successful. [6:20] Why sponsored product ads are helpful. [11:30] Grease the wheel to get momentum! [13:00] How you can use headline search ads to your advantage. [18:30] What Amazon looks at when ranking and displaying your product. [25:00] What is bid plus? [31:00] What the FUD? [37:45] Chris shares an example from the Navy Seals. [44:00] Closing thoughts from Scott and Chris.
TRANSCRIPT TAS 530 TAS 530: The Flywheel Effect to Grow Your Business (Resonate Event Recap) [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone?
What is the status of your ecommerce business? Are you firing on all cylinders or do you need an extra push in the right direction to regain momentum? If that’s the case, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week, tips for Amazon’s upcoming Prime Day, answers to questions from sellers like you, and much more! Grab pen and paper, you don’t want to miss a minute of this helpful episode! Stick to the plan! As an entrepreneur, you are used to your mind going a million miles a minute. In fact, you might really relate to that well-known fact about how sharks can’t stop swimming or they’ll die! As much as you love the idea of starting new things and jumping to that new shiny object, it’s vital to your success to slow down and stick to a well thought out plan. Fight back that urge to do this and that - zero in on what will make your business grow and get in the best position for long-term success. To hear more about his important topic, make sure to listen to this informative episode of The Amazing Seller! Tips for making the most of Prime Day. As an Amazon seller, you are likely gearing up for Prime Day. What steps are you taking to make sure your business is best prepared for that day? Are you getting anxious? Could you use some helpful tips that will get you headed in the right direction? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he shares a few tips that can help sellers like you.
Check your inventory! Look at your pricing - do you need to make adjustments? Consider lightning deals. Connect with your email list and offer them a discount to drive traffic.
Hear from Scott as he expands on these tips and much more by listening to this episode! Is it practical to compete with Chinese sellers? As you head into Prime Day and continue to build up your ecommerce business, you may be wondering, “Is it worth it to compete with Chinese sellers?” On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on competing with these sellers. While it might be frustrating to have a seller come in and start cutting into your business, you’ve got to think smarter! Scott encourages sellers like you to refrain from panicking and instead of lowering your price to compete, increase your PPC budget. If you’ve done as Scott has taught, more traffic to your listing will increase your sales over your competition. Make sure to listen to this episode as Scott goes deeper with this topic to help you succeed! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:20] Scott’s thought of the week; stick to the plan. [6:20] Plant seeds today so you can harvest them tomorrow. [8:20] Tips for preparing for Prime Day. [14:50] Question #1: How do I compete with Chinese sellers? [25:20] Question #2: Is it a good idea to create a second account and change my name on my account? [33:30] Closing thoughts from Scott.
TRANSCRIPT TAS 529 TAS 529: ASK Scott #165 - Prep for Prime Day 2018 - Chinese Sellers - Adding Seller Accounts and Business Names [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 529 and session number 165 of Ask Scott. This is where I answer your questions here on the podcast. I’m going to do it here again today and, yeah, I’m excited because...
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...we’re already in the middle of June. Can you imagine? Like the middle of June like we’re getting nice weather. We’re able to hang outside more. I don’t know about you, guys, but I generally get in a better mood when the sun’s out and when we’re able to do a little swim in...
How do you create engaging content that will connect with your target audience and allow you to position yourself as an authority in your niche market? Where do you even start? Good news, you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can get started making interesting content that your audience will love. In their conversation, the guys provide three types of content that you can create in a simple plan that’s easy to execute. If you are ready to take this next step with your ecommerce business, this is the episode for you! Address FAQs and questions your audience should ask. One of the best ways to start developing content on a blog or on a platform like YouTube is by addressing some common and frequently asked questions about your niche market. By taking this approach, you can position yourself as an educator and knowledgeable resource that your target audience can trust. You should also consider addressing the top questions about your niche market that interested customers should be asking. This also shows that you are anticipating and being proactive about the concerns of your target audience. To hear more about this first type of content you can use to get your brand greater exposure, make sure to listen to this helpful episode of The Amazing Seller! Create “How to…” content. What does it take to create content that will appeal to those beyond just entry level type curiosity for your niche market? How can you connect with that next tier of consumers who are looking to improve or go deeper with your type of content? According to Scott and Chris, you need to start focusing on “How to…” type content. This is content that many consumers look for on Google or YouTube by typing the phrase, “How to…” and your targeted keywords. If you want to capture that type of customer, you’ve got to start addressing the “How to…” questions and create engaging content that will show your customers that you know what you are talking about. Go deeper with this subject and more helpful tips from Scott and Chris on this episode of The Amazing Seller! Prepare product reviews and comparisons. If you’ve paid any level of attention to trending videos and blog posts, you’ll know that product reviews and product comparisons are a huge hit. If you are ready to take your content creation to the next level, you should consider moving in this direction. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how to start creating this type of engaging content. You can start producing this type of content by creating a product review of your product or a comparison of your product to a competitor's product. Chris also touches on why it could be helpful for you to create reviews of other products in your niche market to further your reputation as a knowledgeable expert. Learn more about creating product reviews and comparisons by listening to this fascinating episode! Tips for making a compelling video. You might be thinking that creating a video sounds like a better option for you instead of writing a blog, but where do you start? How do you create an engaging video that connects with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they provide some helpful tips on how to create an appealing video.
Provide the value of the content up front. Tell them what you are going to teach them. Deliver on your promise and provide exactly what you said you would. Make sure to include a call to action (ex. Subscribe to this channel, comment below, etc.)
Hear more helpful tips on content creation from the guys by listening to this informative episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Why create content for your audience? How do you do it?
What are sales funnels? How can ecommerce sellers use them to grow their business and connect with their target audience? Is it as complicated as it seems or is there an easier way to get started with sales funnels? On this episode of The Amazing Seller, you’ll join Scott and Chris as they continue their road trip to Georgia. In their conversation, the guys explain how to use sales funnels, what you should expect when starting out, tools you can use, and so much more! Grab pen and paper, you don’t miss a minute of this engaging and helpful episode! What is a sales funnel? Did you know that you’ve been through a sales funnel before? It’s true! If you’ve ever been through a buying process that brings you in for one thing but you end up leaving with more than just the thing you went in with, you’ve been through a sales funnel! To put it another way, a sales funnel is a sales process that walks the buyer through multiple options that will further connect them to the brand. As you can see, this is a helpful tool that ecommerce sellers like you can use to build up and expand the reach of your brand. To hear more about sales funnels and how you can use them in your brand, make sure to check out this informative episode of The Amazing Seller! The ultimate goal. What should be your goal when you start using a sales funnel? Is it realistic to expect massive profits from this tool right away? On this episode, you’ll hear from Scott and Chris as they explain what sellers like you should expect when using sales funnels. As much as you’d like to make an instant profit from sales funnels quickly, that’s simply not a realistic expectation. According to Chris, a better expectation would be to break even or possibly lose a little bit of money. At the end of the day, you’ve got to adopt a long-term approach and realize what you are receiving for the price you are paying with your sales funnel. Get more helpful insights into how sales funnels work and what you should expect by listening to this helpful episode! Why you should use a sales funnel. Is there a specific reason why ecommerce sellers should start using sales funnels? Yes! Sales funnels help you gather an audience and walk your customers through a sales experience that you’ve thought through and crafted from beginning to end. One of the reasons why many sellers hesitate to start using a sales funnel is because the whole process sound intimidating. It doesn’t have to be! Take the time to listen to this episode as Scott and Chris breakdown the whole sales funnel process and how sellers like you can start using it today! Hear more by listening to this episode of The Amazing Seller! When you should use a sales funnel. Getting a better idea of what a sales funnel is and what to expect when using it, you might wonder when would be the best time to use a sales funnel. According to Scott and Chris, the best time to start using a sales funnel is when you have a lease three products in your brand. From there, you can start a simple and basic sales funnel to connect with and appeal to your target audience. Learn more about when to start using sales funnels to build up and expand your ecommerce brand by listening to Scott and Chris on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Where to start your ecommerce journey. [3:30] What is a sales funnel? How is it used? [10:00] What should you expect with using sales funnels? What’s the goal? [15:00] The guys share how their brand’s sales funnel has worked. [22:00] Chris runs through a free plus shipping offer. [29:00] How offering a bundled product can help. [31:00] Tools you can use to start building your sales funnel. [33:00] Why using sales funnels makes sense. [40:00] How the data plays out from using sales funnels. [47:00] Retargeting customers who didn’t check out.
Are you fired up and ready to advance your ecommerce business to the next level of growth? Could you use a little bump of encouragement and motivation to keep you headed toward your goal? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear Scott share his thought of the week and then launch into a couple of answers to questions submitted by TAS followers like you. You don’t want to miss this informative and helpful episode! Why you should be willing to fail. As an entrepreneur, you have to be automatically inclined to take some measure of risk or else you’d be content working a 9 to 5 without any problem. The issue is, many people might be willing to take one scary step toward starting a business but then they suddenly get scared to keep progressing and taking risks to grow their business. Don’t fall into that same trap! On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you should be willing to fail if you have any hope of building a thriving ecommerce business. Difficulty and challenges will come, will you rise to the occasion? What is your attitude toward setbacks and challenges? Do you see them as signs from the universe that you are headed down the wrong path? Or do you see them as temporary and expected speed bumps on your journey? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why failure only occurs when you give up. This simple mindset shift can make all the difference. Don’t throw up your hands in despair when you make a mistake or struggle through a hard time, use it as a moment to learn from! Make sure to listen to this episode as Scott explains how this approach has played out in his own journey. Is it better to sell a product others are selling or create your own? What is the best way to get started with an ecommerce business? Should you get started with a hot product that lots of sellers are bringing to market with the hope that you’ll be able to market it better? Or should you focus on creating a product from scratch and build a brand and audience around that product? On this episode of The Amazing Seller, you’ll hear from Scott as he gives his take on the best way to get started. While it seems like the harder path to go down, Scott stresses the value of building a product and brand from scratch. This way you won’t have to worry about a ton of competition out of nowhere and end up with products that you can’t sell. To hear more about Scott’s take on this important topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott’s thought of the week; be willing to fail. [6:00] An example of when Scott took a risk and put himself out there. [12:20] Question #1: Should I buy a store on Shopify? [20:30] Question #2: Create a product from scratch or sell an existing one? [28:00] Closing thoughts from Scott.
TRANSCRIPT TAS 526 TAS 526: Ask Scott 164 - Buying Businesses - Selling HOT (Trendy) Products [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 526, session number 164 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single Friday coming back at you again today. Super excited that you’re here and that you’re tuning in once again. So, today what we’re going to be talking about two different things. We’re going to be talking about buying businesses and then selling hot trendy products. Should I? Shouldn’t I? What are the pros, what are the cons? All of that stuff so we’re going to be diving into those. I do want to invite you to ask your own question if you have a question...
Can you imagine what it would be like to have your brand absolutely crushing it in your niche market? While most entrepreneurs can imagine what success and fortune would look like, getting there is the hard part. On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three pillars to building your brand. Scott doesn’t just talk the talk, he’s been there at the very beginning and has the battle scars to prove it. Take this opportunity to learn from Scott’s expert perspective and find out what it will take to get your ecommerce brand to the next level of growth! What does it mean to build a brand? Is brand building just slapping a logo on your products and selling them? How difficult can that be? Or is there more to brand building? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the ins and outs of brand building and what sellers like you can do to build a brand that will go the distance. At the end of the day, Scott’s version of brand building comes down to establishing yourself as an authority in your niche market and building an audience. While it’s not an easy path, Scott stresses that this brand building process will lead you toward sustained profitability and growth. Hear more from Scott on this important topic by listening to this episode! Have you built your home base yet? If you have any hope of building a thriving ecommerce brand, you’ve got to get to work on creating a “Home base” for your brand. While the term may sound intimidating and complex, it doesn't have to be. All you have to do to get started is go to Wordpress or any other hosting site and start building a website with a blog. From there you can add components like an ecommerce store and landing pages. Don’t delay on this vital step! Get Scott’s helpful tips on getting a home base up and running by listening to this informative episode, you don’t want to miss it! Build an email list and use it! Have you been convinced that you should build an email list for your brand yet? What are you waiting for? Building an email list is a sure-fire way to connect with your audience and create an asset that you can use with any platform or channel. If you are intimidated by the email list building process, let Scott guide the way! On this episode of The Amazing Seller, you’ll hear why email list building is so important, how you can use it effectively, and what it takes to get started. Make sure to check out the resources section of this post for a link to the email list building workshop that Scott put together for TAS followers like you! External channels can help you build your brand’s presence. One of the best ways to connect with your audience and build your brand’s presence on the web is by investing time and resources into external channels like YouTube, Facebook, Instagram, and others. What does building up those external channels look like? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through an example that sellers like you can use to get the ball rolling on your external channels. Don’t overcomplicate it! Find out what it takes to get your brand off of the ground and connecting with your target audience by listening to this engaging episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] What does it mean to build a brand? [5:30] Why Scott is creating content on YouTube. [7:00] Every business needs a “Home base.” [13:30] Build an email list! [17:30] Create external channels for your audience. [21:30] Why you need a Facebook fan page. [25:00] Scott gives an example of how to utilize a channel like YouTube. [29:30] Scott recaps all three pillars of building your brand.
TRANSCRIPT TAS 417 TAS 525: The 3 Pillars of Building Your Brand to Dominate Your Niche [EPISODE]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone?
What if you could leverage that one thing that you are super passionate about and build a brand around it? Sounds too good to be true? It’s not! There is a way for high performing men and women like you to go out there and build something that you can be proud of! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lori to the podcast for a special coaching call. In their conversation, Scott explains how Lori can use her passion for the Keto diet to build her brand and reach a niche audience. If you’ve been wondering how to start a brand and where to start building it, this is the episode for you, don’t miss it! What is your story? Tell it! Everyone has a unique story to tell. Your story might revolve around a particular sport like baseball or competitive running. Or it may center on a hobby like bass fishing or off-roading in your Jeep! Wherever your story leads, you should consider using it build a brand and start a business. Don’t overcomplicate it, just find a way to identify and tell your story! To hear more from Scott about telling your story in an effective way that helps you build a brand, make sure to listen to this informative episode of The Amazing Seller! Capture your audience with an engaging video. Did you know that one of the most effective tools in the marketplace right now is the use of video? It’s true! Just think of how many videos you’ve stopped to watch either on YouTube, Twitter, Facebook, or Instagram in the last 24hrs. What would it take for sellers like you to harness the power of video to connect with your target audience? On this episode of The Amazing Seller, Scott breaks down how to get started with an engaging video. Scott’s tips range from bringing all of the excitement and energy you can muster to the video to making sure you mention an action step and a hook. Get all the details that you need to make a successful video for your brand by listening to this episode! Why you should build up your email list. If you’ve been around the TAS community for very long you know that Scott is passionate about getting sellers like you moving toward building up your email list. The fact of the matter is, an email list is a tool that you own and you can use at your own discretion to drive traffic and communicate with your audience. Where are you at with your brand? Have you built an email list yet? What are you waiting for? Find out how an email list can help you build up a blog, Facebook fan page, YouTube channel, and more by listening to this episode of The Amazing Seller, you don’t want to miss it! If you put in the time, you’ll see results! Too often people are looking for the quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. On this episode of The Amazing Seller, you’ll hear from Scott as he coaches Lori through the brand building process and how it can lead to great results. Scott stresses that this is not a quick and easy way but that it takes time and effort. If you are ready to do the work, you’ll see that Scott’s method really works. Make sure to grab your pen and paper as you listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Lori joins the podcast and shares a little bit about her story. [10:00] Starting with a blog and connecting with an audience. [15:00] Identifying a niche audience. [17:30] Creating an appealing video. [26:00] Building up an email list and offering a product. [32:00] Utilizing a Facebook fan page. [34:00] Scott shares how this approach has worked with his brand! [38:00] Closing thoughts from Scott.
TRANSCRIPT TAS 524 TAS 524: How to Build a Business and Brand Around Your Passion (Coaching Call) [INTRODUCTION]
Do you think it’s time to take your ecommerce business to the next level? Are you ready to explore growth options outside of Amazon so you can increase your profit margins? What is the roadmap to get there? Where do you even start? You’ve come to the right place! On this episode of The Amazing Seller, you’ll join Scott and Chris on the road as they travel to Georgia en route to an upcoming event and bring you along for the ride. In their conversation, the guys explain what Phase two entails, options you should start considering to diversify the channels your brand is featured on, and much more! You don’t want to miss a minute of this engaging episode! What is Phase 2? If you are ready to “Graduate” from Phase 1 of building an ecommerce brand and you are ready to move forward with what Scott and Chris are calling Phase 2, buckle up! On this episode of The Amazing Seller, the guys explain what you should expect from Phase 2 and how you can get started with it today. What is Phase 2? It's going deeper with much of the content that Scott has already introduced to the TAS community but with an eye of moving away from Amazon. This also includes what Scott has been covering lately under the phrase, digital marketing. To hear more about Phase 2 and how you can get started, make sure to listen to this episode! Don’t become channel dependent! Did you know that any business that is dependent on any one thing for too long is destined to fail? It’s true! If for whatever reason, Amazon decided to blacklist your account right now, would your ecommerce business survive? Chances are, your answer is no. What’s the solution? According to Chris and Scott, you’ve got to work hard at diversifying your channels so you are prepared when the curveball comes your way. Don’t leave it all up to chance! Learn from Scott and Chris’ years of experience in building ecommerce businesses on and off of Amazon so you can have a thriving business! The difference between an ecommerce site and a sales funnel. What is the difference between driving traffic to your ecommerce site and driving traffic to your sales funnel? Which place is the best landing spot for your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the difference between each landing location and why it matters which one you choose. The main difference between the two options is that a sales funnel is a more narrow and focused experience for your customer. When you drive your customer to your sales funnel, they won’t hear all about your brand and all the other distractions that a full site might feature. Which one should you send your customers to? It depends on where you are at in your brand development. Listen to Scott and Chris explain which option might be best for you by listening to this helpful episode! Three ways to grow your business separate from Amazon. As Scott and Chris expand on what Phase 2 is all about, you might be wondering where you should jump in to get the ball rolling. According to the guys, there are three great starting points for you to move from Phase 1 and start working toward Phase 2 of your ecommerce business.
Start looking at other marketplaces to take your brand. Learn how to use sales funnels to drive traffic. Begin building your ecommerce site.
Which option is the best one for you? Hear more from the guys as they expand on each of these ways to grow your business off of Amazon by listening to this informative episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] What is Phase 2? [5:30] Why you shouldn’t be channel dependent. [10:30] Going internationally on Amazon is great but you still need to diversity! [16:00] The difference between an ecommerce store and a sales funnel. [22:30] The value of driving traffic to your educational content.
What’s the deal with advertising on Facebook these days? Is it still a good platform to market your business on in light of all the privacy concerns? Is Messenger really the best channel to connect with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes returning guest, Rick Mulready. In his conversation with Scott, Rick covers why Facebook is still a good platform for marketing, what it takes to build a custom audience on Facebook, the ins and outs of using Messenger in an effective way, what’s working in the Facebook ad space, and so much more! You don’t want to miss a minute of this engaging episode with Rick! Is Facebook still a good platform to market your brand? With all the recent news about Facebook and privacy concerns, is it still a good platform for ecommerce businesses to market their brand? On this episode of The Amazing Seller, Scott sits down with Facebook expert, Rick Mulready. Rick explains that in spite of all the concerns about Facebook, it is still a massively profitable and efficient tool for ecommerce businesses. Don’t run for the hills! Facebook is making good changes to its privacy policies and they are coming up with new ways for sellers like you to engage your audience. To hear more from Rick’s expert perspective, make sure to listen to this informative episode! How to build a custom audience on Facebook. If you’ve done your homework and you’ve got a list of people who have purchased from you, how can you use that information to start building an audience on Facebook? Is that the best way to start building your custom audience or is there a better way? According to Rick Mulready, that is exactly what Facebook wants you to do! Once you’ve uploaded that information, then you can start building what's called a “Lookalike” audience list that you can use to start broadening your reach. While “Cold traffic targeting” is still a good approach to use, Rick is convinced that this approach is the best way to get your brand started on Facebook. Learn more from Rick on this important subject by listening to this episode! Using Messenger to connect with your audience effectively. In the ecommerce world, many leaders are going crazy over the huge open and click rates that they are seeing when they use Facebook Messenger to connect with their audience. Should you start using Messenger to connect with and broaden your audience? What is the best way to use Messenger? On this episode of The Amazing Seller, you’ll hear from Facebook marketing expert, Rick Mulready. From Rick’s perspective, the best way to use Messenger is by leading with “Permission based content.” Permission based content is content that asks for a type of response or engagement from the customer. You can even think of your strategy with Messenger this way, engage in a way that you would like to be engaged. What else can you learn from Rick’s approach? Find out on this exciting episode! Don’t get discouraged, roll with the changes! What is your response to change? Do you embrace it and move on or do you shrink back and hide until it’s passed? If you hope to be in the ecommerce industry for any length of time, you’d be wise to adapt to the many changes that will come your way. It’s so easy to get discouraged and frustrated, don’t let that happen to you! You are in control of how you respond to any change that Facebook, Amazon, YouTube or any others roll out. Keep up to date with any an all changes that affect the ecommerce community by staying connected to The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Rick Mulready joins the podcast to talk about how to effectively use Facebook. [5:30] Facebook is not going away! [10:00] Building a custom audience on Facebook. [15:00] Rick talks about using Messenger as a tool to connect with your audience.
How do you build and develop an audience for your ecommerce business? What does it take to reach your target demographic group? Should you focus on multiple channels or just one at a time? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over five ways that sellers like you can get started with building your audience. Don’t leave all of your audience-building efforts to chance! Learn from Scott expert advice and walk away with clear action steps by listening to this engaging episode, you don't’ want to miss it! You’ve got to be ready to play the long game! Let's face it, building a thriving and successful ecommerce business is going to take time. Don’t think that you can listen to a few podcasts and read a few blogs and then expect to have booming business overnight! The old saying is true, nothing worth having comes easy. On this episode of The Amazing Seller, you’ll hear from Scott as he explains what it means to play the long game and build your business step by step. If you are ready to put in the time, you’ve come to the right place. Get all the info you need to start your ecommerce business by listening to this valuable episode! No experience necessary, learn as you go. Have you ever heard of the phrase analysis paralysis? It simply means that you can study and research something so much that you can’t find a simple place to start. Don’t let that happen to you! The truth is, you don’t have to be an expert at building an ecommerce business to get started. Sure, you should have important resources that you rely upon to help you navigate issues as they come up but you don’t have to know everything to get started! Learn from Scott’s story and just pick your first step so you can get moving today. Learn more by listening to this helpful episode! 5 ways you can build an audience. If you’ve come to the stage in your process of building your ecommerce business where you are ready to start growing an audience, Scott’s developed five ways to help you begin. You don’t have to go it alone! Here are the five ways you can start building an audience for your ecommerce business;
Build a blog. Create and start using a YouTube channel. Create an Instagram account for your brand. Create a Facebook fan page for your brand. Build an email list to connect with your audience. (Bonus) Start a podcast around your brand.
To hear Scott expand on each of these six ways to build an audience for your ecommerce brand, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! 3 action steps you should consider starting today! Too often business leader and entrepreneur have all these great ideas but lack a clear way to move forward and execute them. Have you struggled with this issue in the past? How can you break the cycle of inaction and move forward with clear action steps? On this episode of The Amazing Seller, you’ll hear from Scott as he provides three action steps you can utilize that will help you move forward with your business.
Choose a platform to focus on. Where is your market right now? Search “How to…” for keywords on YouTube. Be consistent and create a schedule.
Whichever step is the right one of you to take today, choose one! Don’t let this awesome opportunity to get started pass by. To hear Scott go further with these steps and more, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] You’ve got to play the long game! [4:45] Some TAS news you need to hear. [8:30] You don’t have to be an expert to get started. [10:00] Real life brand and audience building examples. [18:00] YOU are The Amazing Seller! [21:00] How you can be the top resource in your market. [25:30] 5 ways to increase your influence and authority. #1 Build a blog presence. [28:30] Make sure to utilize a YouTube channel.
Are you ready to dive into another session of Ask Scott here on The Amazing Seller? This is the place for sellers like you who are trying to build momentum on their journey to build a thriving ecommerce business. On this episode, you’ll hear from Scott as he shares some exciting news about new TAS projects he’s working on, why it’s so important to find a source of excitement and inspiration to tap into, answers to questions from TAS followers, and much more! You don’t want to miss this great opportunity to learn helpful insights and tips that could take your brand to the next level! Find a source of excitement and inspiration and use it! Let’s face it, this mission to build a sustainable business can wear you down! So what’s the answer? Do you just grind it out until you burn out? Well, there will be seasons where you will have to grind it out but what if you could find a tribe of people who help to re-energize you? Imagine how much further you could go if you had a way to fan those flames! Listen to this episode of The Amazing Seller as Scott explains how sellers like you can tap into the right voices and build a community that builds you up so you can go the distance! Why you should always drive traffic to your email list. Is it a good investment of time and resources to build up your following on channels like Instagram and Facebook or should you focus your efforts on building up an email list? On this episode of The Amazing Seller, Scott explains his thought process when it comes to building up your following. You might be surprised to hear that Scott encourages sellers to build up channels like Instagram but he says to do this in addition to building up an email list, not in place of that strategy. To get more of Scott’s insights on building up a following for your brand how to best utilize that following, make sure to listen to this episode! Is an opportunity to sell your product on Walmart worth it? While Amazon continues its dominance in the ecommerce industry, the likes of Walmart and others are trying to provide some much needed competition. The question is, should sellers take Walmart up on its offer to use their platform for sales? On this episode of The Amazing Seller, Scott shares his thoughts on this important topic. At the end of the day, Scott says that if you are invited to sell your product on Walmart and the process won’t distract or slow down any other plans for expansion like taking your brand international, you should go for it! Make sure to listen to this episode as Scott expands on this subject and much more, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Plans for some awesome TAS content that you need to know about. [7:00] Stay fired up! [10:30] Question #1: Would it be a good idea to drive my followers to Instagram? [18:00] Question #2: Should I list my color variations as separate listings? [21:30] Question #3: What do you think about selling on Walmart.com?
TRANSCRIPT TAS 520 TAS 520: Ask Scott #162 - Instagram vs Email List - Variations - Selling on Walmart [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 520 and session number 162 of Ask Scott. This is where I get to answer your questions here on the podcast and I'm going to do it again here today because you guys have submitted some questions so I'm going to answer them. And I really want to mention…
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...one more time here and I've said this before, I really enjoy doing these and after I get back from an event, which I just did it makes it even better because I talk about having that cup of coffee or that drink with whomever and we're kind of sitting around at a table and just hanging out,
What if there was a way for you to create a new income stream and validate new product ideas? Sounds too good to be true, right? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can leverage a blog to feature products that appear on Amazon. This is by no means, a get rich quick scheme. If you want to make this opportunity work, you’ve got to put in the hard work and follow Scott’s helpful five-step process. To find out what it takes to get started with this venture, make sure to catch this helpful episode! Become an affiliate for Amazon & Clickbank! A great way to earn revenue on your blog is to feature products from Amazon and digital product from Clickbank that line up with the general theme or focus of your brand and blog. In order for this to succeed, you’ve got to be able to create engaging content that your target audience will connect with. Don’t miss this simple way to create an additional revenue stream by linking to traditional and digital products! Learn more about this whole process from Scott by listening to this engaging episode of The Amazing Seller, you don’t want to miss it! Optimize your blog post content! If you are ready to start putting time and energy into building up a blog so that you can receive income from affiliate links, you’ve got to start working on optimizing your blog and its contents. How will people find you? What keywords will you use? How can you connect with other blogs and come up with a partnership? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can start optimizing your blog so the right people can find it and engage with your content. Don’t leave it all up to guesswork and chance! Learn more by listening to this exciting episode! Leverage your email list to drive traffic. If you’ve been around the TAS community for very long, you know that Scott is BIG on sellers creating their own email list to connect with their target audience. Have you built your email list yet? What’s holding you back? On this episode of The Amazing Seller, Scott goes over a great use for your email list and how it can help you make money without a product to sell! Scott explains that you can utilize your email list to drive traffic and hopefully affiliate sales through your blog post. Again, it’s helpful to make sure that the content you are driving your followers to provides value and connects with your brand. Learn more about this important topic from Scott by listening to this episode! Use the sales data to validate product ideas! Wouldn’t you love to make money while you used the market to validate product ideas for your brand? Of course, you do! Is that amazing scenario even possible? What does it look like? On this episode of The Amazing Seller, Scott shares how he and his team have used this strategy of analyzing the sales from their blog to drill down into niche product ideas. You can use this same strategy to see which products your target audience is attracted too and then go to work on your next product idea! It doesn’t have to be more complicated than that! Get more helpful tips and insights like this one from Scott by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] How signing up for Amazon Associates works. [7:00] Scott launches into the 5 steps you can use today! [10:00] How to feature links to digital products on your blog. [13:00] Driving traffic to your blog. [15:00] Using your email list to drive traffic to your blog. [18:30] Look at the data you’ve created with your posts. [20:00] Scott recaps all 5 steps. [22:30] Buying a site or blog that aligns with your brand. [27:00] Closing thoughts from Scott.
TRANSCRIPT TAS 519 TAS 519: 5 Steps to Earning Extra Revenue with NO NEW Products ($3k Example) [INTRODUCTION]
What does it take to overcome self-doubt and move forward to build a business in the ecommerce sector? How do you create an environment where you can thrive and grow as a business leader? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to discuss the topic of self-doubt. In his conversation with Scott, Joel explains how to identify what is holding you back, why it’s important to surround yourself with the right people, how money amplifies your character, the steps to overcome self-doubt, and so much more! You don’t want to miss a minute of this engaging episode with Joel! How to identify what’s holding you back. Imagine what it would be like to hone in on that one thing that is holding you back in life and business. Are you looking for a way to identify and remove that obstacle that you can’t quite seem to conquer? You’ve come to the right place! On this episode of The Amazing Seller, Scott sits down with Joel Bower and together they reveal a helpful approach that sellers like you can use to find out what’s holding you back. To help you get started with identifying the thing that’s holding you back, Joel suggests taking pen to paper and writing down why you are fearful of moving forward with your business. Make sure to listen to this episode as Joel and Scott expand on this topic and more! You’ve got to find the right voices to listen to! One of the major causes of stunted growth and development in leaders comes down to the people they surround themselves with. Who are the voices that you allow to influence you and hold sway in your life? Do you need to make some changes? On this episode of The Amazing Seller, you’ll hear from Scott and Joel as they go over why it’s so important to make sure you are listening to the right voices in your life. Joel goes even further and encourages sellers like you to work hard and gathering a diverse chorus of voices and personalities that you surround yourself with. Learn more about this topic from Scott and Joel by listening to this helpful episode! How money and success reveal who you really are. Did you know that the quickest way to get to the heart of a person is to give them loads of money and success? It’s true! The truth is, money is neutral, wealth alone doesn’t have the ability to change your character, it only reveals what was already there. On this episode of The Amazing Seller, Scott and Joel dive into the topic of success and money to analyze how it reveals what lies beneath the surface of business leaders. Don’t get caught up in the lie that money and profit are evil, they aren't! Find out how you can learn from this important observation and set yourself up for success early in your career by listening to this episode! Steps you can take to overcome self-doubt. When it comes down to it, what are some steps that you can take today to start moving away from self-doubt and toward a brighter future? On this episode of The Amazing Seller, Scott and Joel cover key steps that you can begin working on right now!
What does success mean for you? Write it down! Where are you right now? What’s holding you back? Write it down! Start building the bridge between what you want and where you are. Begin with small steps, break it down.
If you are ready to take action and start the hard work of walking through these steps to break free of the hold that self-doubt has over you, make sure to listen to this episode as the guys expand on these helpful steps! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [6:30] Identifying what’s holding you back. [10:30] Surrounding yourself with the right people. [12:30] The power of understanding your own story. [22:00] Serving a market and understanding how you can help others. [26:00] Money is neither good or bad, it reveals who you are. [31:00] Steps to overcome self-doubt.
Are you fired up and ready to go? How are you progressing in building your ecommerce business? Could you use some helpful tips and insights to get your brand in a better position to compete? You’ve come to the right place! It's time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he reflects on his recent trip to Sellers Summit, explains the direction he’s headed with TAS, and answers to questions submitted by TAS followers like you! Don’t miss this great opportunity to get tap into Scott’s excitement and energy! What decision will you make? It may sound crazy but did you know that the difference between success and failure comes down to a decision that you choose to make? When you boil it all down, you really only have two options in life and business. Do something or do nothing. Which will you choose? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how making the decision to take action and do something can lead you down the path toward growth and opportunity. Are you guaranteed success if you take action? No! But once you get the ball rolling and experience failure and setbacks, you can learn from them and move forward. You won’t get anywhere by standing still! Hear more from Scott as he expands on this topic by listening to this episode! How to use product inserts properly. How can you effectively connect with your customers and fans? Is there a way to communicate with them through your packaging? Yes, there is! You can include something called, “Product inserts” to give more information to your customer on how they can use the product they purchased more effectively. The key here is, Amazon doesn’t want sellers like you to drive their customers away from their platform. This can be a fine line to walk. Find out how to use product inserts as effectively as possible by listening to this episode of The Amazing Seller, you don’t want to miss it! Can you get rich quick using Scott’s ecommerce approach? Let’s face it, the drive in many ecommerce and entrepreneurial spaces today is to get rich quick. If you’ve been around the TAS community for very long, you know that’s not what Scott is all about. He wants to help sellers like you build a business and become successful but that’ll take hard work and determination. On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he doesn’t endorse the get rich quick approach. You can tell that this is an important topic for Scott, he gets pretty passionate and fired up about it and for good reason! Learn more about Scott’s mindset and what it’ll take to build a thriving ecommerce business by listening to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott shares some takeaways from Sellers Summit. [6:30] You have two decisions in life, which one will you choose? [17:00] YOU are The Amazing Seller! [21:00] Question #1: Do you have any updated thoughts on product inserts? [27:30] Question #2: I have a 6 figure job, should I leave it to start an ecommerce biz?
TRANSCRIPT TAS 517 TAS 517: Ask Scott #161 - Advanced SELLERS Digital Marketing - Product Inserts in 2018 - TRUTH about This Business [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 517 and session number 161 of Ask Scott. This is where I answer your questions here on the podcast and I’m going to do it again today and today I am really excited to be back on the mic because...
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...I just got back from Sellers Summit in Fort Lauderdale. Now, you may notice, you may not, I feel it, is my voice is still coming back and the reason is because I did a lot of talking. I spoke, yes,
Let’s face it, building a brand that’s successful isn’t an easy task. If you are anything like most prudent business leaders, you'll take any help that you can get. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they unpack some insights they recently shared at a mastermind event. In their conversation, the guys touch on how to use external traffic, why you shouldn't delay in building an email list, how to connect with social media influencers, what it takes to craft compelling offers for your target audience, and much more! You don’t want to miss a minute of this engaging episode! How to harness the power of external traffic. Remember that old line “If you build it, they will come” from the Kevin Costner movie, “The Field of Dreams?” While that may apply to spirits coming to a mystical baseball diamond, it doesn’t apply driving traffic to your product listing. If you build everything just right, you still have to find your audience and drive them to your product listing, an email list, or a landing page of some type. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how sellers like you can take full advantage of external traffic to your brand is in the best position to succeed, don’t miss it! Is it really necessary to build an email list? Yes! If you’ve heard it here once, you’ve heard a thousand times, build an email list! Seriously! What are you waiting for? Don’t you want an effective tool that you can use at your own discretion to communicate with your target audience? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain all the benefits of creating an email list and how it can help sellers like you get an edge over the competition. This is a tool you can use to validate new product variations, get helpful feedback on the direction of your brand, drive traffic to your listing, and so much more! If you haven’t been convinced of the necessity of building an email yet, you need to listen to this episode! Connecting with social media influencers is easier than you might think. Taking that first step to connect with a social media influencer may sound really intimidating but it doesn’t have to be! Stop putting stock in your own excuses and go for it! On this episode of The Amazing Seller, Scott and Chris break down how easy it is to reach out to an influencer and begin the process of partnering with them. It’s as easy as pulling out your smartphone and recording a video to send to an influencer in your niche market. What do you have to lose? Don’t make it more complicated than it has to be! Hear more from the guys as they expand on this subject and more on this helpful episode! What it takes to create a compelling offer for your target audience. Have you taken the time to create an offer to entice and engage your target audience yet? What worked for you, what didn’t work? Do you plan on creating another offer in the future? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share their tips on creating a compelling offer for your target audience. One of the most important tips that the guys share is to make sure that the offer you making to your target audience is valuable! You aren’t going to get anyone interested in something that is either junk or inexpensive. Get more tips from Scott and Chris by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Chris joins the podcast and shares his impression of the mastermind he attended. [6:00] Scott launches into the 5 key elements of scaling a business to $1 million. [15:30] Why it’s important to understand how to use external traffic. [28:00] Don’t avoid building an email list! [38:30] What it takes to connect with social media influencers. [50:30] How to craft compelling offers for your target audience.
What’s it really like growing up as the child of an entrepreneur? Does that knack for innovation and experimentation really get picked up by children from their parents? On this episode of The Amazing Seller, you’ll get the special opportunity to learn from Scott’s oldest daughter, Alexis. Over the course of their conversation, Scott and Alexis discuss their home life, what Alexis observed from an early age, how the entrepreneurial mindset has influenced her as an adult, what she’s currently working on, how she plans on using the skills Scott taught her, and so much more! You don’t want to miss this fascinating insight from Alexis! Watch out! Children are more perceptive than you may think! Due to the fact that children are young and small, we adults tend to discount or underestimate how perceptive they really are. Case in point, Scott’s daughter, Alexis. She had the opportunity to observe Scott make bold moves with his career in business over the course of her childhood. From those observations and through conversations she’s had with Scott, Alexis has adopted an entrepreneurial mindset. This mindset has allowed her to view the world through the lens of opportunities rather than obstacles. To hear more about Alexis’ story and what she was able to observe from Scott’s career, make sure to listen to this engaging episode! Looking for ways to serve people. One of the best ways to stand out in the marketplace no matter your niche is to focus on serving people with the very best intentions. Listening to Scott’s daughter, Alexis, you can really see how that message was passed down from Scott to her. On this episode, you’ll hear from Alexis as she shares how the emphasis on service that she received from her parents came with her when she left their house. From her work as a hairstylist to her work with teens in a local youth group, Alexis has focused on ways she can make a difference to the people she works with. You don’t want to miss this great opportunity to learn from Alexis’ example and the inspiring way she sees the world! How to get started in any market. If you had to jump into a random market right now, would you know where to start? What would be your first step? What if there was a way you could learn an approach that had universal application to any market you found yourself in? On this episode of The Amazing Seller, you’ll hear from Scott and his daughter, Alexis as they share their approach to getting started in any market.
Figure out who your target audience is. Observe and study your competition. What works for them? What doesn’t? How can you improve on your competition's approach? Go deep with your product/service and how it helps your customer.
These four steps are just the tip of the iceberg! Learn more from Scott and Alexis as they expand on these steps and share additional insights on this exciting episode, you don’t want to miss it! The influence and impact that parents can have on their children. Can a parent’s occupation end up influencing their children? Did your parent’s occupation have any impact on your life as an adult? Have you thought about the legacy you are leaving for your children or the people who matter the most in your life with your business decisions? On this episode of The Amazing Seller, Scott’s daughter, Alexis shares how her parent’s decision to live life on their terms and embrace the entrepreneurial lifestyle has influenced and impacted her as an adult. While she may not end up following exactly in her parent’s footsteps, there is no denying that Scott’s decision to work for himself has trickled down to his children like Alexis. Hear more from Alexis’ perspective and the great rapport she shares with Scott by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott welcomes his oldest daughter, Alexis to the podcast.
How’s your progress toward building your ecommerce business going? Could you use a little push in the right direction to get back on track? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares some helpful insight from a recent conversation he had with his oldest daughter. He also covers answers to questions submitted by sellers like you! Don’t miss this exciting episode that delivers the tips and information you need to succeed! Making money isn’t taboo! While it may be popular to “Hate” on businesses that make a lot of profit and successful people who live extravagantly, there’s reason for caution. At the end of the day, money is neutral, it’s what people do with it that makes all the difference. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a recent conversation he had with his oldest daughter about money. What he ultimately wanted to get across to his daughter was the lesson that you can have a positive impact on the world with the money you earn and that earning money isn’t some taboo to be ashamed about. To hear more about Scott’s perspective on this topic, make sure to catch this episode! UPC changes and maintaining momentum. What options are available if you are running into challenges when it comes to your product’s UPC? Can you get a new UPC and maintain your product’s status on Amazon? On this episode of The Amazing Seller, Scott tackles a question from a TAS follower like you who is facing this very scenario. While it may not be ideal, if you are out of compliance with Amazon’s terms of service you’ll need to start over with an authorized UPC. To get all the details about UPC’s and how to find ones that are above board, make sure to listen to this helpful episode, you don’t want to miss it! Creating a streamlined brand and securing trademarks. Are you ready to take your ecommerce brand to the next level? Have you been trying to figure out if this whole ecommerce thing is right for you and have reached the point where you are ready to go all in? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how to streamline your brand and get started on brand registry. While all the steps and terms may sound confusing, Scott takes his time to break down the whole process so sellers like you can jump right in without missing a beat. To hear more about his subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott shares a conversation he recently had with his oldest daughter about money. [13:30] Question #1: How do I change my product’s UPC without starting all over? [17:50] Question #2: What is the best way to go about securing a trademark? [22:30] Question #3: How do run the best PPC strategy?
TRANSCRIPT TAS 514 TAS 514: Ask Scott #160 - Changing Current BRAND - Trademark and Multiple Products - Scaling Sponsored Product Ads [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 514 and session number 160 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single week and this is our time to sit down at the table, have a cup of coffee and just talk about business, talk about life and this is one of my highlights of the week so I love it that you're here and you're spending this 20/25/30 minutes, whatever this episode ends up being with me and hopefully we can get you through some of those sticking points. Or even just switch a little bit of that mindset of yours and really keep you on the road to success.
So today what we're going to be talking about just to throw it ou...
How can ecommerce business leaders like you take your brand to the next level of growth? Is there anything you are missing that a seasoned ecommerce expert could help you see? On this episode of The Amazing Seller, Scott sits down for part two of his conversation with Allison and Tim. In their conversation with Scott, Allison and Tim learn about the importance of building your own assets away from YouTube and Amazon, they discuss how their brand is uniquely positioned in the marketplace, they find out why they need to start developing a Facebook presence, and so much more! Discover what lessons you can come away with from their coaching call with Scott by listening to this informative episode! You’ve got to start building your own assets! If you were to take an inventory of your business right now, what assets do you have at your disposal? As an ecommerce business leader, you probably don’t have much starting out, but what are you working toward? What are you building? Have you considered building an email list as a way to ensure your brand can outlast any significant market changes from Amazon, YouTube, Instagram, etc.? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why sellers like you need to think long-term about the assets you can create to set your business up for success. Don’t miss this helpful episode! Recognize and leverage your unique position in the marketplace. Do you know what unique advantage that you and your brand bring to the marketplace? Seriously! Every person has a unique story to tell and personality to display, how can you use yours to advance your business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares what he sees in Allison and Tim’s brand and how they can use their story to their advantage. While you may not feel like you have a story to tell or you don't’ feel like putting your story on display, find someone who can represent your brand. People connect with people! Learn more about this important topic by listening to this episode! Why you need to start building a Facebook presence for your brand. If you have any hope for your brand to grow its social media presence, you need to be on Facebook. It may sound crazy but it’s true! Facebook is the most likely place where your target audience spends their time and interacts with their social network. Don’t you want to take advantage of that as a business leader? On this episode of The Amazing Seller, Scott convinces Allison and Tim to change their perspective on utilizing Facebook for their brand. If you only view Facebook as a platform to share your content on a newsfeed, you are missing out! Learn from Scott all about Facebook videos, Facebook Ads, fan pages, how to market your product on the platform and so much more! You don’t want to miss a minute of this useful episode! Give yourself permission to learn along the way. Has your journey as an ecommerce business leader been smooth and easygoing? If it’s been like most ecommerce leaders, the answer is likely, no. What lessons have you learned along the way? Have you given yourself permission to fail as much as you’ve encouraged yourself to succeed? The path of an entrepreneur is a bumpy one and you’ve got to be prepared to pivot and make adjustments along the way. Learn from Scott’s experience and his helpful advice as a seasoned ecommerce business leader by listening to this fascinating episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:45] Scott launches into part two of his coaching call with Allison and Tim. [7:00] Why it’s important to start building your own assets. [12:00] How Allison and Tim are uniquely positioned on the marketplace. [15:30] Why building a Facebook presence is so important. [17:30] Don’t forget to add a call to action and leverage Facebook for your brand.
What does it take to get a six-figure business unstuck and back on the road to prosperity? How do you make sure you aren’t missing significant opportunities to expand your brand build a sustainable business model? On this episode of The Amazing Seller, you’ll hear from Scott as he speaks with Alison and Tim on a coaching call. In their conversation with Scott, Alison and Tim go over their business, consider how to leverage their growing YouTube channel, learn why it’s important to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Alison and Tim! How to leverage a growing YouTube channel. What can you do to take full advantage of a successful YouTube channel as it relates to building an ecommerce brand? Is there a way to ensure that your followers can stay connected to your content outside of YouTube or whichever social media channel they find you on? On this episode of The Amazing Seller, Scott explains why sellers like you should create opportunities for your followers to join an email list. Don’t assume that you will always have access to your YouTube channel or Facebook group! Things can change quickly and you want your business to be prepared for the worst-case scenarios. Listen to this episode as Scott explains how to leverage a YouTube channel for the best results and much more! What it takes to connect with social media influencers. How can you expand your reach and find new ways to connect with your target demographic? What does it take to get connected with social media influencers that align with your brand’s niche focus? On this episode of The Amazing Seller, you’ll hear from Scott as he helps Alison and Tim understand how to connect with social media influencers in a way that makes the most sense for their business. Scott also explains why it’s important to create bundles that entice your target audience and why you should drive them to a landing page so you can capture their info and keep them apprised of your brand’s offerings. Learn more from Scott on this exciting episode! Use your passion and share your story! What is one of the best ways to grow your brand and build long-term success? Connect with your target audience by sharing your passion and your story! Seriously! If you can find a way to share your love for cooking or bass fishing in a genuine and authentic way, you’ll find a following in no time! While it may be a simple approach, it’s not without its unique challenges but this method is a proven way to build a following that will help your business grow. To hear more about this effective strategy and how Scott encourages sellers like Alison and Tim to use it, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Why it’s important to pick one area of focus. Do you ever struggle with honing in on one area of focus in life or business? You aren’t alone! Many business leaders find it difficult to limit their time and attention to one area but this is often to their detriment. On this episode of The Amazing Seller, Scott explains why it’s important for sellers like you to do your best at picking one channel or direction with your business and sticking with it for a sustained amount of time. As a business leader, you are likely a driven and energetic person but all that drive and energy gets wasted when it’s scattered in multiple directions! Listen to this episode as Scott talks with Alison and Tim, ecommerce sellers like you who find themselves in the midst of this struggle. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott kicks off the coaching call with Allison and Tim. [8:00] How to leverage a growing YouTube channel. [15:00] Connecting with influencers for giveaways. [20:00] How “Pretty Links” can help you promote your brand. [24:00] Struggling to pick a singular direction.
Are you fired up and ready to tackle another weekend reaching for your goals and laying the foundation for your future? Could you use some encouragement and insight as you build your ecommerce business? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he goes over answers to questions from TAS followers like you. Topics in this episode include launching variations, PPC challenges, resources for starting Facebook Ads, and much more! You don’t want to miss a minute of this engaging episode! Do you have the right mindset? One of the things that will make or break your chances for success in building a thriving ecommerce business is the state of your mindset. Seriously! If you are stuck in an unhealthy and constantly negative or limiting mindset, you won’t go far. On this episode of The Amazing Seller, you’ll hear from Scott as he shares a conversation that he recently had with his oldest daughter about money and preparing for the future. Find out what you can learn about your own mindset by listening to Scott’s story, you don’t want to miss it! The best launch approach when it comes to variations. What is your strategy when it comes to launching your first product in your ecommerce brand? Are you starting with just one product, one product with variations, or are you launching with multiple products? On this episode of The Amazing Seller, you’ll hear from Scott as he provides his perspective on launching your first product and putting it in the best position for success. According to Scott, it’s best to start out with only two or three variations with at least 50 units in stock. Scott also stresses the importance of focusing on just one variation and pouring all of your time and resources into it. To hear more about this important subject, make sure to listen to this episode! How to start using Facebook Ads the right way. If you are ready to start expanding your brand’s reach into social media channels, you are going to need to know how to set up effective ads. What’s the best approach to setting up ads on Facebook? Where do you even start? On this episode of The Amazing Seller, Scott shares an important resource that will help sellers like you get started with Facebook ads the right way. Thankfully, Scott has formed a helpful partnership with Rick Mulready and together they’ve provided a resource for sellers to utilize that goes over all the info they need to know when approaching Facebook ads for the first time. Hear more about Scott’s work with Rick and the link to their resource at the end of this post! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott shares a story from an experiment with his new brand. [6:30] An update about Scott’s new dog. [8:30] Scott’s thought of the week. [14:00] Question #1: Should I launch several different products at once or add them as variations? [21:30] Question #2: I'm not indexing for any of the long tail keywords, what should I do? [30:30] Question #3: How can I make sure that I’m doing Facebook Ads the right way?
TRANSCRIPT TAS 511 TAS 511- Ask Scott #159 - Launching Variations - PPC Challenges - Resources for Starting FB Ads [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 511 and session number 159 of Ask Scott. This is where I answer your questions here on the podcast and I'm...
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...going to do it today again and I am pretty fired up because it's another Friday. Hopefully you guys are having an amazing day or maybe end of your week hopefully. Or maybe you're listening to this on Monday and you're having an Amazing Monday.
Have you reached the point in developing your ecommerce brand that you are ready to start creating videos that will help you grow your reach and expand social media presence? Are you looking for tips and insights that can help you put out solid content that will connect with your audience? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he reveals his three-step formula to create Facebook videos that will get traffic and boost your sales. Don’t leave it all up to guesswork! You can count on Scott’s years of wisdom and experience in this important area. Listen to this episode to get the entire three-step formula and more! Don’t delay, set up a Facebook fan page today! What is your strategy for connecting with your target audience on social media? Have you already started the process of building a social media presence or have you avoided that aspect of expanding your brand’s influence? According to Scott, the best place to start with social media engagement is by creating a Facebook fan page. You don’t have to have everything ready to take this step and it doesn’t cost you anything! You’ll need this asset started when you are ready to begin creating and posting videos for your brand. To learn from about this important first step from Scott, make sure to listen to this episode of The Amazing Seller! Questions you should ask yourself before you create a video. As you sit down to start thinking through your ecommerce brand’s first video that you’ll post on social media, there are a few important questions that you should ask yourself. These questions will help you narrow your focus and clarify the purpose of your video.
Why are you creating the video? What do you want your viewer to do? Where are you sending your viewers?
Asking yourself these questions and really thinking through your answers will put you and your brand in the best position for success as you move into video and content creation. To hear more about this topic from Scott, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! Why you need several “Calls to action.” Can you think of the last time when you watched a video or a pitch about a product and found yourself wondering what the point was? Don’t let that be the takeaway that your viewers get when they finish your video! On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of providing several “Calls to action” in your Facebook video. While it may not feel natural at first, using a call to action at the beginning of your video and at the end of your video will help guide your audience toward their next step with your content. To hear great examples of how to naturally and seamlessly include your calls to action, make sure to listen to Scott’s expert advice on this episode! Educate and engage your audience! If you think back to the last video that really pulled you in, what was it that kept you engaged? Will you go back to that source for more videos? Was the video entertainment focused or educational? On this episode of The Amazing Seller, Scott explains why it’s vital to educate and engage your audience when you create your Facebook videos. If you want to build a following you’ve got to deliver good content that educates your audience on a topic they are interested in. To keep your target audience coming back for more content, it’s important to engage them with questions and encourage them to comment on the video. To hear more helpful tips from Scott on this subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] How the 3 step formula has helped Scott’s new brand. [8:30] Why you should create a Facebook fan page right now. [14:00] Questions you should answer before you create a video. [20:00] Scott launches into his 3 step formula.
How do you get an ecommerce business off of the ground? Where do you even start? Which voices should you be listening to? Should you go with an “Authority site” approach, “Amazon” approach, or a hybrid approach? On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lynn and Rich to the podcast as he walks them through a coaching call. Lynn and Rich have enjoyed business success but have found that their heart isn’t in their work anymore. Now they want to move toward building an ecommerce business as their passion project. To hear Scott help them unpack their plans and help them understand what it will take to put their ideas into action, make sure to listen to this episode! Start with what you know! Are you looking for the best route to follow when building your ecommerce business? Why not start with what you know? Seriously! Don’t overcomplicate it if you don’t have to! Make a list of the topics and subjects that you are passionate about or have experience with. From there, start making a list of products that you can speak about or build a brand about with credibility. If you could make a profit by selling something you are passionate about, your “work” will be effortless! To hear more about this approach from Scott, make sure to listen to this informative episode of The Amazing Seller, you don’t want to miss it! Don’t be too quickly scared away by competition. Have you been scared away from pursuing an ecommerce business in a product category that is competitive? Don’t be so quick to write it off! There are multiple ways you can get your business started in even the most competitive arenas. On this episode of The Amazing Seller, you’ll hear from Scott as he explains his approach to Lynn and Rich. While Lynn and Rich are passionate about helping people their age address their hair appearance needs, they’ve been warned about getting involved with such a competitive category. Find out why Scott encourages them to rethink that caution if they are passionate about the subject and much more on this informative episode! How Amazon can help you get started. If you were to start an ecommerce business right now, what platform would you use to build it? Would you launch exclusively on Amazon or would you focus your efforts on building an “Authority site” to gain credibility and launch your brand from there? What about a hybrid approach? On this episode of The Amazing Seller, Scott explains why Amazon is such a helpful tool to get your ecommerce business up and running. If you’ve been around the TAS community for very long, you know that Scott encourages sellers like you to think beyond Amazon for sustained business success. To get Scott’s full take on these approaches and which one he suggests to Lynn and Rich, make sure to listen to this episode! Don’t succumb to analysis paralysis, take action! What is your plan of action for your ecommerce business? Do you have a clear plan for getting it launched? Do you have a roadmap of what your first year’s goals and benchmarks are? What are you doing right now to build momentum and more importantly, take action? On this episode of The Amazing Seller, Scott stresses the need for sellers like you to do your research and due diligence but then to pick a direction and take action! Don’t succumb to analysis paralysis, learn from Scott’s years of hard-fought wisdom and move forward on your journey today! Hear more from Scott and his eye-opening conversation with Lynn and Rich on this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [6:30] Scott welcomes Lynn and Rich. [10:00] Rich talks about his business background. [13:00] Find something you're comfortable with and go from there! [20:30] Why using Amazon is a great place to start. [23:00] Using the “Authority site” and “Amazon” approach works so well. [30:00] Is it a good idea to go after a competitive product ca...
What progress have you made on your ecommerce business journey so far? Are you hitting all of the benchmarks you had hoped you would be at this point? What steps are you taking to stay focused and headed in the right direction? On this episode of The Amazing Seller, you’ll enjoy another session of Ask Scott! As usual, Scott provides some helpful insights with his thought of the week and then he launches into answers to questions from TAS followers like you! Make sure to catch this informative and helpful episode, you don’t want to miss it! Never say “Never!” When was the last time you did something that you never thought you’d do? What made you change your mind? How can this lesson apply to your work building your ecommerce business? On this episode of The Amazing Seller, you’ll hear from Scott as he shares a helpful lesson from his life about learning to never say “Never.” While you may be convinced that you’ll never go in a certain direction in life or business, don’t rule it out completely! Remaining flexible and open to change can end up paying huge dividends. To hear more about how this concept played out in Scott’s life, make sure to listen to this episode! Marketing an original product. If you are part of the TAS community, you are likely a driven business-minded individual who is looking for a way to make a sustainable living. One of the best ways to do this is by creating a unique product that addresses a common market need or pain point and goes to work building a brand around that product. If you choose to go this route, don’t neglect a larger strategy of building a suite of products that will make up a whole suite of products that will draw in your target audience. To hear more tips on marketing an original product and building a thriving brand, make sure to listen to this episode of The Amazing Seller! Product categories. As an ecommerce business leader, should you be concerned about product categories and how they are used in Amazon searches? Can changing product categories really help increase your chances of success and growth? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on product categories and their role in setting your product listing up for success. According to Scott, your product category can make an impact on how your customer finds your listing but it shouldn’t be too much of a concern that you consider changing product categories. Go further with this important concept with Scott by listening to this engaging episode, you don't’ want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott’s thought of the week, “Never say never!” [16:00] Question #1: What are your tips for marketing an original product? [22:30] Question #2: Would changing my product category affect my sales? [28:00] Question #3: The products that are suggested to buy with my product are in gated categories, what should I do? [35:00] Closing thoughts from Scott.
TRANSCRIPT TAS 508 TAS 508 - Ask Scott #158 - Marketing Unique Products - Changing Categories or Not? - Adding Gated Products to Your Brand [INTRODUCTION]
[00:00:02] Scott: Check. Check. Testing. One, two. One, two, three. Check. Check. All right. I’m just checking to make sure that you guys are ready to rock and roll. You ready? Let’s do this. Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 508 and session number 158 of Ask Scott. This is where I answer your...
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...questions here on the podcast and I do it every single week and we’re going to do it again today and I am fired up that you guys are here with me because I got a lot to share with you on this episode and some things that I never thought that I would be saying are going...
What does it take to build a thriving and expanding ecommerce business in today’s marketplace? Is it still possible for entrepreneurs to find that fabled success that they’ve been dreaming of? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his journey and the lesson on display that enabled him to reach success and build off of it! Scott’s not here to convince everyone how easy the road to success is, in fact, he stresses how hard it can be. But it’s not impossible! If you are willing to put in the work and follow Scott’s time-tested approach, you have a high likelihood of finding your own level of profitability. Make sure to listen to this episode to hear more about Scott’s story and his approach! Learning, growing, and adapting. When was the last time something that was worth having, came easily to you? Seriously! If you want to enjoy sustained success, you’ve got to be willing to work hard and earn your way! On this episode of The Amazing Seller, Scott explains how he has been able to enjoy various seasons of success in his business career. While it hasn’t always been easy, Scott attributes much of his success to his commitment to learning from his mistakes, taking risks to grow his businesses, and adapting to create new opportunities. To hear more about his unique and worthwhile approach, make sure to listen to this engaging episode! Find a unique selling point and highlight it! How do you make your business stand out from the competition? Do you find innovative ways to market it to your target audience? Why should your customer consider you over your rivals? On this episode of The Amazing Seller, Scott shares why sellers like you need to focus on providing a unique selling point that makes you stand out from the crowd. It can be hard to really make your product or service jump out among all the others out there clamoring for your prospective customer's business. In Scott’s experience, it all comes down to bringing your customer value in a way that no one else can. To hear more about bringing value and standing out, make sure to listen to this episode, you don’t want to miss it! Don’t take on everything at once, break it down. Too often, many business leaders will work really hard for a short period of time and then experience burn out. Don’t let that be the story of your brand and business! On this episode of The Amazing Seller, Scott provides some helpful insights that will allow your business to go further and make it to your long-term goals. It may sound simple but Scott has found that breaking down your short term and long term goals into manageable chunks can help you focus on your high priority tasks in a way that sets you up for success. Don’t let the overwhelming prospect of getting everything done at once dominate your time! Learn more about this important topic on this episode! Leverage your passion! Did you know that customers can spot someone who is passionate about their business from a mile away? It’s true! They may not be able to articulate it in direct terms but they will often pick it up on a subconscious level. Set your brand up for early success by leveraging your passion and allowing your target customers to tap into your excitement! The best way to build a positive reputation for your business is to let your passion shine through in your work. To hear examples of this practice from Scott and how he’s seen it work in his own business ventures, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] How you can learn from Scott’s story. [6:00] Why you should check out Product Discovery Bootcamp. [8:00] Scott shares his story and how he has built businesses. [16:00] The early need for an email list. [18:00] Why providing value can make an impact in your business.
What? A special announcement from Scott? What is going on with TAS and this new direction Scott is headed in? How will this continue to benefit ecommerce sellers? Find out the answer to all these questions and more on this exciting episode! As Scott reveals his new direction, he also touches on what has contributed to his success so far and why he's hopeful for the future. You are going to love the new direction that Scott is headed in, and it makes sense! Hear all about it by listening to this engaging episode, you don't’ want to miss it! Helping business leaders create digital products. What comes to mind when you think about digital products? Do you think they have the potential to deepen a brand’s presence and impression upon consumers? How can digital product help business leaders achieve a competitive edge? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why he is pouring his signature dedication and standard of excellence into an avenue that is focused on helping leaders like you take advantage of tools like digital products. To hear more about Scott’s new focus and how you can connect with what he has to offer, make sure to listen to this episode! The only person holding you back is you! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping ecommerce business leaders like you get into the right mindset in order to succeed in life and business. How would you grade your mindset right now? Are you in a healthy place or do you need some inspiration and challenge in that area? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you start by taking a look in the mirror! While it may be a tough truth to face, the fact is more often than not, the primary person holding you back from moving forward is the person you see looking back at you in the mirror. Learn more from Scott on this important topic by listening to this episode! Don’t worry, Amazon isn’t going away anytime soon. If all of this talk about moving in a new direction has you concerned that Scott is no longer confident in the stability and future of Amazon, you couldn’t be further from the truth. Scott is simply taking an opportunity to practice what he preaches day in and day out, diversification! If Amazon were to suddenly collapse overnight, would your business survive? It should be every ecommerce business owner’s goal to answer that question with a resounding, “Yes!” Hear more about Scott’s continued confidence in working with Amazon and why you should start considering a hybrid business approach by listening to this episode of The Amazing Seller! Leaving a meaningful legacy. When was the last time you really took a minute to consider the legacy you are leaving behind both personally and professionally? Seriously! While this may be a topic that is far off in the future for many young business leaders, it’s a vital one to consider. On this episode of The Amazing Seller, Scott takes a moment to explain why the thought of leaving behind a meaningful legacy led him to start moving in a new direction with his time and energy in business. Find out more about Scott’s plans and how they can inspire you to consider your legacy by listening to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] The new direction Scott is heading in with TAS. [10:30] Why every brand can provide a digital product. [13:00] How to connect with Scott to work toward creating digital products. [14:30] The only person holding you back is you! [16:00] Encouraging messages from TAS followers like you. [20:30] Amazon isn’t going away! [22:00] How the Product Discovery Bootcamp is an example of Scott’s new direction. [26:00] Why Scott is fired up about this new direction. [27:30] Leaving a legacy.
Are you fired up and ready for another weekend working toward your ecommerce business goals? Do you need a little push to get you moving in the right direction? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares some helpful tips that will expand your thinking. He’ll also cover answers to questions from TAS followers like you! Grab your pen and paper, you don’t want to miss a minute of this informative and engaging episode! Time, Focus, and Energy When was the last time you got some really good advice that helped you in the long run? How would you implement advice or insight that you find valuable? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about some great insight and wisdom that recently received from a mastermind session. At the mastermind, Scott heard three topics mentioned frequently; time, focus, and energy. To hear Scott break down the lessons he learned around each topic, make sure to listen to this episode. You just might find the key insight that will take you to the next level! Connecting with your buyers. What is the most effective way to connect with buyers who are interested in your product category? What can you do to cultivate that connection and build an audience with a robust network of fans and followers? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how building an email list can help you make the most of your efforts to connect with potential buyers. While it may not always be easy, Scott is convinced that building a brand through an email list is the best strategy right now for most ecommerce businesses hoping to get their brand off of the ground. To hear more about this important subject, make sure to listen to this episode! You don’t need to have a fully developed brand site right away. While it may sound scary to start building a web presence without all the pieces in place, it’s not as risky as you may think. Don’t let the idea of having everything perfect get in your way of taking action and getting your brand rolling! On this episode of The Amazing Seller, you’ll hear from Scott as he explains why you need to start building your email list and gathering your audience. If you wait for the perfect timing and for all the stars to align, you are going to be waiting around forever! Make your goals and benchmarks but go ahead and start putting your brand out there on the market. Hear more from Scott as he explains why you don’t have to have a brand website set up to get rolling right now! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:50] Why you should check out the Product Discovery Bootcamp. [4:30] Time, focus, and energy. [12:00] Question #1: What is the best way to connect with buyers with a giveaway? [21:40] Question #2: Does it really matter if my brand website is developed? [28:00] Question #3: What should I do if my product doesn’t show up in Amazon searches like I think it should? [34:00] Closing thoughts from Scott.
TRANSCRIPT TAS 505 TAS 505: Ask Scott #157 - Email List Building and Websites - Ranking Mystery and Keywords [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 505 and session number 157 of Ask Scott. This is where I...
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...answer your questions here on the podcast. And I've been doing it now for 157 weeks. What? That seems crazy. But it's true. We're going to do it again today and I am extremely fired up today for a lot of different reasons and I'm going to dig through those reasons in a second and hopefully you guys are going to be fired up as well, which I think you will be.
When was the last time you were in a room with people who were so successful and advanced in their careers that it made you feel extremely average? What did you learn from that experience? Would you do it again? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their recent mastermind experience. In their conversation, the guys explain why it’s so important to learn from successful business leaders, the importance of cultivating a healthy mindset, how to set stretch goals, why you shouldn't do what everyone else is doing when you should consider making a pivot, and so much more! You don’t want to miss a minute of this valuable episode! Make sure you take the time to learn from others! What do you do to invest in your education? Seriously! Do you take the time to go to seminars, read books, research business strategies, and learn from mentors? You don’t have to let your life be consumed by all these educational avenues, but it is important to pick one and learn! If you have any hope of building a thriving business, you’ve got to learn from others who have gone before. Listen to this episode of The Amazing Seller to hear from Scott and Chris as they describe how formative their mastermind experience has been and why they’ve committed to staying lifelong learners! The only thing holding you back is you. What is the state of your mindset right now? Do you feel confident in your abilities and the direction of your ecommerce business, do you feel overwhelmed and hopeless or somewhere in between? On this episode of The Amazing Seller, Scott and Chris share their take on mindset and why it’s an important factor in your personal and professional development. Too often, leaders don’t reach their benchmarks because they’ve either burdened themselves too much or they haven’t challenged themselves enough. Don’t let that be your narrative! The only one who can get yourself out of the way is the person you see in the mirror. Learn more about mindset and setting yourself up for success by listening to this important episode! Why you need stretch goals. When was the last time you really pushed yourself to achieve something you’ve never tried before? What is the status of your goals? Do they all seem easy and attainable or do they require you to stretch and push past the comfortable? Don’t allow yourself to be satisfied with average goals! It’s been said that “If you want something you've never had you must be willing to do something you've never done.” What are you willing to do that you’ve never done before? How will you stretch yourself and your business over the next twelve months? Discover the supreme importance of stretch goals from Scott and Chris on this episode of The Amazing Seller, you don't’ want to miss it! Don’t give up! As tempting as it may sound, you can’t give up. Take charge of your story! Many business leaders fail because they throw in the towel. Here’s a tip, you’ll never fail if you refuse to give up! Sure, setbacks and challenges will come, that’s the nature of life and business but you don’t have to let them take you out of the game. Commit to yourself and your business to see it through to the end, no matter what, that’s the mindset that’ll lead to success. To hear more about this topic and additional insights from Scott and Chris, make sure to listen to this engaging episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Why you should get in on the Product Discovery Bootcamp! [6:00] Scott and Chris talk about learning from successful business leaders. [10:00] Scott talks about going to his first training program. [12:30] The only thing holding you back is you! [15:00] Growth isn’t linear, it’s leaps and jumps. [18:30] Why you need a stretch goal. [21:30] Don’t do what everyone else is doing! [26:30] Yes,
Are you still trying to figure out how you can make this whole ecommerce thing work for you? Wouldn’t it be great to get some tips and insights from someone who was in your shoes just a few short years ago and has experienced impressive results since? You are in luck! On this episode of The Amazing Seller, you’ll hear from guest Kevin Sanderson as he shares his story and what he’s learned from his ecommerce journey. Don’t leave it all up to guesswork! Learn from Kevin’s unique perspective and take in his sincere advice on this informative episode! Taking full advantage of the international marketplace. Can you imagine achieving the level of success it’d require to bring your ecommerce brand to the international marketplace? Does it feel like an unreachable dream? Ask yourself why it seems so impossible because it’s not! On this episode of The Amazing Seller, join Scott as he sits down with someone who has made it happen with their ecommerce brand. While it wasn’t easy, Kevin Sanderson says that sellers like you should not be so afraid of taking your brand international. Sure, it has its ups and downs but it has been a profitable and educational experience for Kevin and his business so far. Learn more about Kevin’s story on this exciting episode! Don’t get too far ahead of yourself! One of the worst things you can do when you start a long distance race is to start off sprinting. When it comes to long-distance running, the key to success is to pace yourself. The same principle is true when it comes to getting a successful ecommerce business off of the ground. Kevin Sanderson says that too often he’s seen ecommerce business owners get way too far out ahead of themselves before they needed too. He encourages business leaders to take their time and go step by step through the process of building and then expanding their ecommerce business. Get more helpful tips from Kevin on this episode of The Amazing Seller, you don’t want to miss it! Whatever gets measured, gets managed. How do you make the right steps and get your ecommerce business off of the ground? How do you get started when you have a family and you are trying to holding down a full-time job, is it even possible? On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Kevin Sanderson. Kevin explains that the road to getting your business off of the ground can be challenging but anything worth doing will provide its own set of challenges. His advice is to start by taking a look at how you spend your time on a daily and weekly basis and then evaluate where you can start shifting things around to make time for your budding business. Listen to this episode to get additional insights from Kevin! Is it too late to ride the ecommerce wave? One of the common questions that Scott gets from TAS followers is, “Is it too late to catch the wave of building an ecommerce business?” The answer that Scott provides time and time again is a resounding, “NO!” The truth is, it’s not too late to get started and even if it is too late, so what? Be that person who breaks barriers and challenges the status quo. If you feel compelled to reach for something beyond what you currently have, you are going to have to take risks! Get Scott and Kevin’s full take on the state of the ecommerce industry by listening to this informative episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:15] How did Kevin get started with ecommerce? [5:30] Kevin gives an update on his business success and why he went international. [10:00] Succeeding in life and business. [12:00] Go one step at a time, don’t get ahead of yourself! [16:30] Learning along the way. [21:00] Whatever gets measured, gets managed. [27:00] Kevin talks about mindset and how he responded to losing his job. [34:00] Tips for budding leaders and ecommerce entrepreneurs.
Are you fired up and ready to advance your ecommerce business? What are some of the issues that are holding you back from reaching your full potential? Chances are you’ll hear something on this session of Ask Scott that will help you get headed in the right direction. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and provides answers to questions from TAS followers like you. You’ll also hear how you can participate in a recent TAS contest and get an update about the new Product Discovery Bootcamp. Don’t miss this engaging episode! Good customer service can make all the difference. When was the last time you received really good customer service? What made it stand out to you? How much more likely are you to give that company your business in light of your experience? On this episode of The Amazing Seller, you’ll hear from Scott as he shares one his weekly thoughts on customer service. While you may never get a chance to meet your customers face to face, that doesn’t mean you can’t make a positive impact on them. Consider personalizing you're follow up emails and making them less formal. Go out of your way to make a connection and show that you care. Learn more about this important topic from Scott on this episode! Why your brand needs a spokesperson. Are you more or less likely to buy from a brand that makes an effort to engage with you? Seriously! Sure, some brands can be over the top and cheesy but the ones that get it make an effort to support their customer community. On this episode of The Amazing Seller, Scott shares why he is convinced that brands have a greater chance to succeed when they have a spokesperson. You may not feel like you could pull off being the spokesperson for your brand, that’s fine! But you would be wise to take the time and connect with a social media influencer or someone you know who would be willing to partner with you and serve in that capacity. Hear more about this subject by listening to this episode! Compensation for product reviews. With all the recent changes at Amazon regarding reviews and how they are solicited, is it wise to provide compensation for product reviews? Is there a better way to boost your chances for reviews? On this episode of The Amazing Seller, Scott provides his opinion on giving reviewers compensation for their product reviews. Now that Amazon has cracked down on how reviews work and who posts reviews, Scott says that it’s best to avoid any forms of compensation in exchange for reviews of your product. If you want to share a group code in a group, that’s fine as long as the group isn’t said to be a review group. Get more info on reviews and the best way to get them for your product by listening to this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] How to enter to win a TAS contest. [5:00] The power of personality customer service. [11:30] Why building your own email list is so important. [15:30] Scott gives an update on the Product Discover Bootcamp. [17:50] Question #1: What does it take to find a face for your brand? [25:00] Question #2: Can I compensate someone for a review? [30:15] Question #3: Is it a good idea to move from FBA to FBM? [37:00] Closing thoughts from Scott.
TRANSCRIPT TAS 502 TAS 502: Ask Scott #156 - Finding Face of Brand - Incentivized Reviews - Issues Using FBM vs FBA [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 502 and session number 156 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single week, every single Friday and today we are going to do it again and I am just fired up to be here with you guys today and I really ...
Did you know that little bumps of encouragement and positivity can go a long way? It’s true! Surrounding yourself with the right message day in and day out can have a profound impact on your mindset and your actions. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share a story from a TAS follower like you. From that story, you’ll learn about the importance of refusing to give up, why there is great potential for success in the ecommerce industry, why it’s important to pay attention to your competition, how making a plan can set you up for long-term success, and so much more! Don’t miss this great opportunity to learn from Scott and Chris on this engaging episode! Get into the right mindset! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you embrace a healthy mindset. You might not put a lot of stock into the concept of your mindset but you know that there are things that will influence you positively or negatively. Dwelling on positive and constructive ideas and surrounding yourself with sources that provide you those ideas is what having the right mindset is all about. Learn more about the significance of having the right mindset and how it can help you on your journey toward success by listening to this episode of The Amazing Seller with Scott and Chris! You can avoid failure by refusing to give up. As a business leader, you want to avoid the dreadful experience of failing. What if there was a way to avoid failure altogether? According to Scott, the best way to avoid failure is by refusing to give up! Does this mean that you won’t have setbacks and challenges along the way? Of course not! But it is up to you to decide if those setbacks and challenges will knock you out of the game. If you want to succeed, you’ve got to cultivate a thick skin and a relentless commitment to staying the course. To hear more insights and lessons from Scott, make sure to listen to this episode of The Amazing Seller! Pay attention to your competition and learn from them! Did you know that one of the best ways to create an unstoppable brand is by researching your opposition? Seriously! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how studying your competition and the feedback they receive can help you improve your brand. With Amazon, you have a significant advantage at your fingertips! Check out your competition and discover their customer’s complaints and the things they love, then use that data to improve your product. Hear more from the guys on how you can best position your brand for maximum profitability on this episode! Embrace a long-term expectation for success. If you have any hope for significant growth and profitability in the ecommerce industry, you’ve got adopt a long-term expectation of success. Your brand will fail if you bank all of your hopes on getting rich quick or finding some overnight success. The road to long-term and sustained success comes down to planning, losing some money, and making the right adjustments along the way. Listen to this episode of The Amazing Seller as Scott and Chris expand on adopting a long-term view of success and so much more! You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:40] Scott welcomes Chris to the podcast. [5:00] Hope for the best but plan for the worst. [7:30] Scott and Chris share a lesson they learned about failure. [9:00] The potential for ecommerce success is great! [12:00] Why you need to get the right mindset. [15:00] There is no failure until you give up. [16:30] Why it’s important to pay attention to your competition and consumer reviews. [20:00] Scott talks about some experiments they are doing with their new brand. [24:30] You’ve got to have a plan. [27:30] Be prepared for the long haul,
Can you believe it? FIVE HUNDRED episodes of The Amazing Seller!!! That is quite the milestone! Week in and week out, Scott delivers on the goods with all the helpful content that he’s put together from his own experiences and his connections with other leaders in the ecommerce industry. While Scott is excited about this awesome milestone, he’s also aware that he couldn’t have reached this point without passionate and engaged followers like YOU! Because of your commitment to the podcast and the TAS community, Scott’s been able to reach more people with constantly improving content. This is your moment to celebrate too! Sit back and enjoy this special edition of The Amazing Seller! Don’t underestimate the role of your mindset! While it may sound kind of “Out there,” mindset really is a critical factor in a business leader’s chances for success. What are you doing to address your mindset? How has your mindset changed over the years? On this episode of The Amazing Seller, Scott looks back on his journey and reflects on the significant role his mindset has played on his journey toward success. Don’t assume you’ve got it all figured out! Taking the time to analyze and consider what lens you view your life and business through could be key to unlocking your future potential. Learn more about this important topic by listening to this episode! Why brand building is the way to go. If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you understand that brand building is the best investment for long-term success. Can you make a quick buck by putting out a trending or attractive product? Sure! But if you are looking for a way to make sustainable profits and develop an asset that you can sell to someone else, later on, you’ve got to take brand building seriously. Get more of Scott’s take on brand building and why it truly is the best course of action for ecommerce sellers by listening to this episode of The Amazing Seller! Stay focused on what matters! Do you ever have a difficult time staying focused? You aren’t alone! Many business leaders find it challenging to zero in on the most important aspects of their life and business. As you become more successful, the challenges and distractions will increase. On this episode of The Amazing Seller, Scott shares his story and why learning to focus on what matters has made a significant impact on his journey. Don’t follow the shiny objects and the tempting promises to get rich quick! If you want to build something that will last, it’s going to take time and effort. Don’t lose sight of your end goal! Hear more of Scott perspective on staying focused by listening to this engaging episode, you don't’ want to miss it! Use your story to build your brand. Just as you have been moved by Scott’s story and the TAS brand, you have that same potential for success by leveraging your story! While you may not feel as comfortable or as confident as Scott often appears, you have it in you tell your story or connect with someone who can be that face of the brand. Don’t sell yourself short! Put in the time to tell a story with your brand that will resonate with people and make a difference. If you think of all the brands you are loyal to or feel a connection to, you’ll realize that someone took the time to think out and execute that narrative. To hear more about what it takes to use your story to build your brand and platform, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Kayla and Scott’s introduction to this episode of the podcast! [5:00] Scott quizzes Kayla on her TAS knowledge. [12:00] Scott’s big takeaways from his journey with TAS. [14:00] The important role of mindset. [17:00] Brand building is the way to go! [19:30] Plan and spend on promoting your products. [21:30] Go wide, not deep! [23:30] Make sure to stay focused.
How are your efforts toward building your ecommerce business going? Do you find yourself in need of some encouragement while you plow ahead? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles some answers to questions from TAS followers like you. Have pen and paper ready as Scott covers feedback hacks, using credit cards to bankroll products, how to form a business partnership and more. You don’t want to miss a minute of this engaging episode! One thing leads to another, so TAKE ACTION! While getting started with your ecommerce business may sound scary and daunting, it doesn’t have to be. As Scott often says, chuck it down. The truth of the matter is, one thing will lead to another which will lead to another, and before too long, you’ll have success piled up. But if you remain constantly intimidated by the big idea of starting your business, you’ll never get started. Pick one thing that you can do today and TAKE ACTION! To hear more about this pivotal step, make sure to listen to Scott’s words of wisdom on this episode of The Amazing Seller! Don’t fall for gimmicks and hacks. What is the best way to reach out to your customers and increase your chances for positive feedback? Is it a good idea to include graphics and other tools to “Spice” up your email so it’ll encourage buyers to respond? On this episode of The Amazing Seller, Scott provides his perspective on this important topic. According to Scott, including graphics of any kind in your email to customers is a bad idea. One reason Scott offers is that of the formatting of images and graphics, your email is likely to end up flagged as spam or as a promotion. He also touches on the fact that it most likely would be against Amazon’s terms of service. If you’d like to hear more of Scott’s take on this topic, make sure to listen to this episode. Why it’s important to cautiously enter into a business partnership. Is it a good idea to enter into a business partnership as you look to build your ecommerce business? Are there any tips for making this happen successfully? What are some things to look out for? On this episode of The Amazing Seller, you’ll hear from Scott as he gives his take on business partnerships. Scott says that a business partnership can be a really good idea and increase the chances for a brand to become profitable because you’ll have two people with vested interest in making sure the business succeeds. However, he cautions that like all relations, you’ve got to make sure that the person you are partnering with is the right fit for your personality. Learn more about business partnerships on this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott’s thought of the week. [10:20] Question #1: How can I add graphics in my emails to customers for feedback? [15:30] Question #2: Is it a good idea to bankroll a product via credit card? [19:30] Question #3: What is your advice for bringing on a business partner? [26:20] A funny story from a TAS listener.
TRANSCRIPT TAS 499 TAS 499: Ask Scott #155 - Is This Feedback Hack Legal? - Any Benefits for Low Margin Products? - How to Form Partnership? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 499 and session number 155 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week, every single Friday, and today we’re going to do it again. And wait a minute...
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...I got to stop here. I got to call a timeout. Kevin, if you’re listening, I know a referee guy named Kevin. Kevin, if you’re listening,
Do you find yourself slipping into the hole of looking for that next big product that is going to go viral and make you rich? In a lot of ways, it’s like the old gold rush days. Come strike it rich before it’s too late! But there has to be a better way, a more sustainable business model than hoping that you’ll find the next fidget spinner before anyone else. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over several ways you can locate solid products to sell and build a long-term brand in the process. If you want sustained success, you’ve come to the right place! Hear more on this exciting episode! Yes, Amazon is still incredibly relevant for ecommerce sellers. With the constantly evolving state of the ecommerce marketplace, many sellers wonder if Amazon is still the best bet to get their business off the ground and running. According to Scott, Amazon is absolutely the best place to be right now. Given its size and reach, Amazon is still the right place to test products, build your brand, and maximize your profitability. To hear more from Scott on why he still uses Amazon and why you should as well, make sure to listen to this episode of The Amazing Seller! You don’t want to miss it! Don’t overlook Ebay! Once a commanding force in the ecommerce marketplace, Ebay has taken a backseat in recent years as Amazon has dominated the headlines. Is Ebay still a good place for ecommerce leaders to sell and test their products? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his perspective on Ebay and how sellers like you can use it to your advantage. Scott points out that Ebay is a great location to conduct product research and to find out what other products people are looking at when they purchase the product you are considering selling. Get more information on this important subject by listening to this episode! Google can help you get a finger on the pulse of the market. Did you know that you can use Google to help you understand the demand for products in the marketplace? It’s true! When you search for the keyword of a product you are interested in through the Google search bar, you can see what product come up for sale using the “Shopping” tab. This is a great way to get a larger view of what people are searching for and buying using the keyword you are interested in going forward with. To hear more from Scott about how to use Google to conduct your product research, make sure to listen to this episode! Why having a suite of products can make you more profitable. What is your end goal in building an ecommerce business? Seriously? Are you trying to make some quick cash or are you trying to build a long-term, sustainable business that you can be proud of? On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building a robust brand that can go the distance. Don’t settle for short-term success! The tools are right at your fingertips to build a brand using a proven model. With a little hard work, you can find a great product and build a whole suite of products that work together to form a brand. Learn more about this innovative and successful approach from Scott on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott gives an example of how to build a brand. [7:00] Why it’s important to use Amazon to build your business. [9:45] Don’t pass so quickly on Ebay! [14:00] How Google can help you understand market interest and demand. [17:30] Cross promoting products. [19:00] Why having a suite of products can help you succeed. [21:30] Scott recaps the info covered. [23:00] Closing thoughts from Scott.
TRANSCRIPT TAS 498 TAS 498: 3 Ways to Find More Products to Sell Your Customers [INTRODUCTION] [00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing S...
It’s time for another exciting Hot Seat Session with Scott and Chris! This is where you get to hear the guys break down the data and product listing from one of their Private Label Classroom students who is looking for input to get their business to the next level of growth. If you find yourself stuck and struggling to find the right piece to make your brand take off, this is an episode you want to pay attention to. What are you waiting for? Have pen and paper ready for this informative episode of The Amazing Seller! Product research is a vital step! If you’ve been around the TAS community for very long, you know that Scott stresses the importance of taking your time in the product research phase. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how the product research step impacts your brand. It may sound complex but the guys do a great job unpacking and explaining product validation. Don’t make mistakes you can easily avoid! Take the time to learn from Scott and Chris’ expert advice including the 10x10x1 strategy so you can get your ecommerce brand up and running. Get in the right mindset for success. If you have any hope for long-term profitability for your ecommerce business, you’ve got to be willing to take a few hits along the way. Don’t expect to start raking in profits right of the batt, be prepared to weather the storm of getting a brand up and running. You’ll have a great chance for success if you adopt the mindset of seeing this a multistage process. To a good grasp what you should expect, listen to this episode of The Amazing Seller as Scott and Chris take their time to educate sellers like you on long-term brand success. You don’t want to miss it! Why it’s important to pay attention to the competition. Do you have a good idea of what your biggest competitor’s business looks like? Have you poured over their numbers and sketched out a map of their apparent strategy in the marketplace? How would you rank your product and product listing compared to theirs? Would you buy your product over theirs? On this episode of The Amazing Seller, Scott and Chris share why it’s so important to understand your competition in the product space you are hoping to make an impact in. If you’ve missed this important step, it’s not too late! Listen to this episode and get the information you need get headed in the right direction. How product variations can make your product stand out. As an ecommerce business leader, you want to do everything you can to make your product stand out and succeed. From featuring sharp, high-quality pictures to cleaning up the content of your product listing, chances are you’ve done a lot to attract buyers and get them to purchase your product. But have you taken it one step further by offering attractive product variations? On this episode of The Amazing Seller, Scott and Chris explain how offering the right product variations can make your product more appealing than the competitions and give you insight into what the market demands are for your product. Hear more about this important topic on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott and Chris jump into another Hot Seat Session. [5:00] Why it’s important to be thorough during the product research phase. [6:30] Red flags that Scott sees for this particular product listing. [9:00] Make sure you are in the right mindset for your product to succeed. [11:00] The guys break down the numbers for the product listing. [13:30] Taking a look at the competition. [18:00] Why depth in the product market is something to pay attention to. [22:00] Variations can make or break a product. [24:00] Chris shares his advice for the seller. [26:30] Scott talks about product discovery and his advice for the seller. [29:00] Why the product has good potential but not the best option for...
Are you fired up and ready to attack your weekend with passion and energy for your ecommerce business? Do you need a little push to get you going? You’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares another helpful “Thought of the week,” then he launches into his answers to questions submitted by TAS followers like you. Don’t miss this great opportunity to get helpful information and a jolt of excitement and energy injected into your day! You have permission to dream! Do you ever find yourself doubting your abilities or chances to be successful in life and business? What drives those doubts? What limits your ability to dream and strive to accomplish your dreams? On this episode of The Amazing Seller, Scott provides encouragement for sellers like you who are doing their best to grow their business and achieve their dreams. You’ve got to let go of those limiting believes you have about yourself and the negative narratives that others tell you. You have permission to dream! Go out there, dream big, and take action! Why you reviews shouldn't be your #1 concern. As an ecommerce business leader, you know that customer reviews of your product on Amazon is important, but don’t make it your #1 priority! Seriously! Before you get too concerned about reviews, you need to make sure you have the right amount of traffic flowing to your listing and that the traffic is converting to sales, the reviews will come. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his take on reviews and discount codes. If you are ready to take your brand to the next level of growth, make sure to listen to this engaging episode! Don’t let competition scare you. What do you do when faced with a significant challenge? Do you embrace it or tiptoe away? That’s the question that many ecommerce sellers have to ask themselves in the product research phase. While it may require more work, don’t let competition scare you away from a product that you believe you could succeed with. Instead, focus on what you can do to stand out, build a following, and make your customer experience better than anyone else's! To hear more about this important topic with Scott’s expert take, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week; You have permission to dream! [13:30] Question #1: I have access to several products, should I test them all on the market? What is the best option? [21:45] Question #2: My question is with regard to discounted reviews. Is it still worth it? [30:50] Question #3: My competitor is selling through like an online retailer, sort of like Dicks Sporting Goods, should I still compete against them?
TRANSCRIPT TAS 496 TAS 496: Ask Scott #154 - Unique Product Buying Opportunities - Reviews and Discounts - Dealing with Competitors [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 496 and session number 154 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single week, every single Friday and...
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...I'm coming back at you today with a little bit energy. I'm a little bit fired up today, little more than usual and I don't know why. I just I'm. So hopefully you guys are as fired up as I am. Now today what we're going to be talking about, just to kind of let you guys know the questions we're going to be addressing; unique product buying opportunities.
Sometimes things come up or maybe after you contact the supplier opportunities happen by taking action and you're going to hear this one situation that on...
You’ve heard the phrase, “Knowing is half the battle,” right? It’s true! If you can learn to understand what it is that causes most people and even business leaders to fail, you are well on your way to avoid making those same mistakes. On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Joel Bower to the podcast. In their conversation, they discuss the importance of knowing your “Why,” getting rid of common excuses, the value of learning from failure, pushing past the comfortable, and so much more! Don’t miss this great opportunity to really understand why most people fail to succeed so you don’t go down the same path! Is your “Why” big enough? What would you do to accomplish your “Why?” Seriously! Would you move heaven and earth so you could enjoy your “Why” being fulfilled? If the answer is no, your “Why” isn’t big enough to get anything done! The truth of the matter is, no one accidentally falls into success. You have to go out there and fight, tooth and nail for it. The only reason you’ll do that is if you have a huge motivating goal that you want to accomplish. To hear more about the critical role your “Why” plays in your chances of success, make sure to listen to this helpful episode of The Amazing Seller! Don’t listen to your excuses, crush them! What are some common excuses you’ve heard from your inner voice or from others when it comes to change in your life or business? A common excuse is, “There’s not enough time.” Do you find yourself believing that excuse? On this episode of The Amazing Seller, Scott and Joel discuss some common excuses like this one and explain how to crush them. At the end of the day, you have to decide if your goals are worth the extra effort. Do you value your dream more than you want an extra hour or two of sleep? You have to crush your excuses, no one can do that for you! Learn more about this important topic from Scott and Joel on this engaging episode! Learn from failure and never give up. Too often, business leaders or aspiring business leaders will run into adversity or defeat and thrown in the towel. Don’t let that be your story! Did you know that you can repurpose failure and use it to fuel your drive for success? It’s true! Learn from those defeats and display them proudly and battle scars that you've survived on your journey toward success. Join Scott and Joel on this episode of The Amazing Seller as Scott tells a fascinating story that illustrates this lesson of learning from failure and refusing to give up. You don’t want to miss it! If you want to succeed, you have to push past your comfort zone! What does it take to have a robust and thriving ecommerce business in the marketplace today? The short answer is, hard work! Not many people respond well to that message but it’s true. If you are looking for a get rich quick scheme, building an ecommerce business is not it. It takes hard work and dedication to build a brand that can weather the storms of life and provide long-term sustainability. Are you ready to put in the work and push past your comfort zone? It’s been said, "If you want something you have never had, you must be willing to do something you have never done." Do the hard thing, go out there and put the tools and lessons that Scott has taught into practice, you won’t regret it! Get more helpful input from Scott on this exciting episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Your WHY is so important! [10:30] Not having enough time is a terrible excuse. [17:00] Everyone has to start somewhere! [20:00] Most people fail because they give up. [29:30] Don’t let yourself get comfortable! [38:00] Joel recaps the insights he and Scott covered. [40:00] Closing thoughts from Scott and Joel.
TRANSCRIPT TAS 495 TAS 495: RANT: Why People Fail and How YOU Can Avoid This and SUCCEED! [INTRODUCTION]
What will it take to implement a solid strategy that will set your ecommerce business up for success? How can you get started while keeping an eye on the next steps for your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out a simple process that you can use to make sure your business is in the right position for maximum profitability. Don’t just leave it all up to guesswork along the way! Have pen and paper ready as Scott shares from his years of ecommerce experience, you don’t want to miss it! How an email list can make your brand valuable. As a business leader, you know that assets are an important aspect of building a profitable business. What are you doing right now that adds value and equity in your ecommerce business? On this episode of The Amazing Seller, Scott shows how building an email list can add immediate value and serve as a long-term asset to your business. Don’t assume that Amazon will always be the best stream of revenue for your ecommerce business. Building an email list is easier and more important to your business that you may think. Hear more about list building on this informative episode! Social media can give your brand depth and reach, use it! Did you know that building a robust social media presence can help your brand earn significant consumer trust? It’s true! You can also use social media to grow your email list and educate your target audience. The truth is, social media is a tool that many ecommerce leaders don’t use to its fullest potential. What can you do to make sure your brand is using social media in the best possible way? Make sure to listen to this episode of The Amazing Seller as Scott explains how sellers like you can begin social media engagement in a way that makes your brand stand out! Make sure you are creating a pleasant customer experience! Have you ever had a terrible customer experience? How likely are you to give that brand or business another shot? What can you do to make sure your customers have a positive experience and keep coming back to your brand? On this episode of The Amazing Seller, Scott explains why it’s vital to the success of your business to carefully consider how your customers experience with your brand and products. From your product listing to email communications, you have the ability to leave your customers with a positive or negative experience. Learn more about this important topic from Scott expert perspective on this episode! Why you should find three products that work together. One of the best ways to set your brand up for long-term success is by researching a product that can easily be bundled or grouped with several different products. Don’t think of your product as existing in isolation, think of it as part of your larger, brand-focused approach. While this process may sound intimidating, Scott clearly and simply maps it all out so sellers like you can clearly see why it makes sense. To hear more about this process, make sure to listen to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [6:00] Scott launches into the 6 components necessary to build a real business. [9:00] Why you need to niche down into a sub-market and drive traffic to your brand. [12:00] How building an email list will help your brand succeed. [15:00] Using social media channels can support your brand. [18:00] Think through your customer experience strategy. [20:00] Why it’s important to focus on three products that go together. Map it out! [23:00] Scott recaps all 6 components. [26:00] Mapping out the simplified process and the 10x10x1 strategy. [31:00] Closing thoughts from Scott.
TRANSCRIPT TAS 494 TAS 494: 12 Months to $100k Profit Selling 3 Products (Simplified Process) [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone?
Are you ready to go out there and take the tools you’ve learned to build your ecommerce business? Do you need a little extra burst of motivation to help you along the way? Look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he shares a story about attending a Yankees preseason game with his daughter and some lessons learned from that experience and as usual, he’ll cover answers to questions from TAS followers like you. If you are ready to take your efforts with your ecommerce business up a notch, this is the episode for you! Don’t give up! As the leader of a startup business, you are well aware of the highs and lows of the whole process. So what do you do to stay motivated and pressing toward your goals? How do you keep discouragement and frustration at bay? On this episode of The Amazing Seller, Scott opens up about a lesson he came away with from a trip with his daughter. On a recent trip to Florida to see a Yankees preseason game with his daughter, Scott became aware of the significance of persevering toward the goal. In his story, he explains that his daughter missed out on an autograph from her favorite player despite all her planning, excitement, and anticipation. Instead of letting her stay disappointed, Scott encouraged her to focus on the positive (She got a fist bump from that player) and to make a plan to get the autograph next time or follow up with the player with a letter in the mail. To hear more about Scott’s inspiring story and his takeaways, make sure to listen to this episode! Why it’s not too late to start building your email list. How can you set your newly selected product up for success even though you haven't built an email list to drive early sales and traffic? Is there a good strategy to roll out while the product is en route? On this episode of The Amazing Seller, Scott explains why it’s never too late to start building your email list. While Scott stresses that it’s never too late or too early to start building your email list if your product is about to launch, a good strategy is to start an aggressive PPC campaign. To hear more about this topic and how you can create the best circumstances for your brand to succeed, make sure to listen to this informative episode! How do you stay focused amidst all the distractions? Let’s face it, we live in the digital age where distractions and shiny objects abound! What should a business leader do to minimize those distractions and stay on target toward their objectives? On this episode of The Amazing Seller, Scott goes over some helpful tips that sellers like you can use to tune out the noise and concentrate on what really matters. One of the best ways to zero in on your tasks and avoid distractions is to break them down into “chunks,” as Scott likes to say. There are also a number of tools online that will help you eliminate distracting websites like Facebook, YouTube, Twitter, and others. Learn more about this important topic from Scott by listening to this episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott shares a baseball story. Lesson learned: Don’t give up! [11:20] Question #1: How can I launch my product successfully without an email list? [17:40] Question #2: What is the best way to get started? Bundle my products or launch two products at the same time? [23:30] Question #3: How do you stay focused?
TRANSCRIPT TAS 493 TAS 493: Ask Scott #153 - Different Launch Strategies - Product 1 or 2 or Bundle? - Tips to Stay Focused with so much NOISE! [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 493 and session number 153 of Ask Scott. This is where I...
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How can ecommerce business leaders like you build your brand and reach your target audience? What does it take to build an ecommerce business away from Amazon? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Ryan Lee. Ryan returns to TAS to give an update on his career, what his new brand is all about, why it’s important to take a long view approach, how messaging matters, and so much more! Learn what you need to grow your business and take your brand to the next level. You don’t want to miss a minute of this fascinating and engaging episode featuring Ryan. Why problem-solving products work. How can you take the steps to set your product up for early success? Find a problem people are having with a topic or current product and solve it with your product! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he explains why addressing a common problem can lead to brand success. Consumers will fork out a lot of money on the marketplace for solutions to some of the most irritating issues. To build off of this concept, take Scott’s approach and find a problem you can solve in a niche passion/hobby industry. According to Scott, that’s the perfect brand recipe. To hear more on this important topic, make sure to listen to this episode! You need a face for your brand! One of the most important concepts for entrepreneurs and business leaders to understand is how important consumer trust is to the growth of your brand. Don’t take it for granted, you have to work hard to earn the trust of your target audience because they won’t trust you right off the bat. On this episode of The Amazing Seller, Scott lays out what it will take to build the trust of your customers. While building customer trust is not easy, Scott is convinced that the effort is worth it. A good way to start building that trust is by posting videos and sharing your face or that of your spokesperson who will serve as the face of the brand. Find out why this so crucial for your brand’s profitability on this episode! Don’t be afraid to take a risk. If you are going into the ecommerce business sector to play it safe, you might not be in the right market. Come to grips with it now, if you want to have success you have to be willing to take a risk! On this episode of The Amazing Seller, you’ll hear from Ryan Lee as he stresses the importance of taking a risk to get the ball rolling. What are you waiting for? What is holding you back? Do your research, that’s is an important step but sooner or later, you’ve got to take action! Learn more about taking risks and moving toward action on this informative episode featuring Ryan, you don’t want to miss it! Building a successful brand is a marathon, not a sprint! What are your long-term goals for your ecommerce business? Do you want to build it in order to sell it a few years down the road? Are you hoping that it will end up providing your long-term profitability? Or are you looking to get quick success and cash? On this episode of The Amazing Seller, Scott, and his guest, Ryan Lee explain why you need to remember that ecommerce brand building is a marathon, not a sprint! Both of the guys have seen too many leaders get started with their ecommerce business only to wash out in a few months. Don’t let that happen to you! Adopt the long-term view of success and learn from Scott and Ryan’s example. Find out more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Ryan Lee joins the podcast. [4:30] Ryan explains how he got started with his new brand. [9:00] Why it’s vital to solve a problem with your brand. [13:00] How Ryan plans to make his brand stand out from all the rest. [19:00] What will Ryan do to get his brand to hit the ground running? [23:00] Why Ryan will serve as the face of his brand. [28:00] If you don’t risk something,
How can ecommerce sellers like you understand and take advantage of the right market for your budding brand? Is the market identification process as complicated and involved as it sounds? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three types of markets and how sellers like you can take advantage of them. If you are looking for the best way to build and expand your brand while maximizing your efforts, this is the episode for you! Make sure to have pen and paper ready as Scott lays it all out on this informative episode! What are the three types of markets? What are the three types of markets you can choose to build your brand around? How do you know which one is the best option for you? On this episode of The Amazing Seller, Scott explains all three market types so you have a clear direction on which one is the best fit for you.
Problem Solving. Examples include: car repair, plumbing, home repair, pest control, etc. Passions and Hobbies. Examples include: playing guitar (or other instruments), fishing, photography, etc. A hybrid of problem solving and passions/hobbies. Examples occur where the two categories overlap.
To hear Scott expand on these markets and each of their pros and cons, make sure to listen to this engaging episode! Why the hybrid market is Scott’s top pick. While each market has its strong advantages and disadvantages, Scott is convinced that the best market to take advantage of is the hybrid market. In this market, you can capitalize on both problems and pain points and build a brand addressing passions. It’s the best of both worlds! To get more ideas on how you can move into this market and get your brand in a position for the most success, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it! How content creation can help you stand out. Have you ever come across an offer that you couldn’t pass up? Of course, you have! How can you, as a business owner, create that same experience for your potential customers? What offer or content could you provide that would make them stop and provide you with their email address? On this episode of The Amazing Seller, Scott explains how crafting the right offer and providing the right educational content can set you apart from your competition. Don’t be satisfied with looking like and sounding like all the other brands out there, stand out! Find out more about this vital topic on this episode with Scott! There are great products all around you, pay attention! Did you know that there are great products all around you that could be your next big product for your ecommerce brand? It’s true! If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you see that everyday items are just waiting to be used in an ecommerce brand. Find out what steps you can take to start noticing those products by listening to this exciting episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott launches into the 3 types of markets. [6:00] Why is the hybrid market Scott’s favorite market to work in? [7:30] Pros and cons for the problem market. [17:00] Breaking down why the passion and hobby market works well. [26:30] How to start thinking about the hybrid market. [28:00] Scott recaps the three markets and how you can get started.
TRANSCRIPT TAS 491 TAS 491: 3 Types of Markets That BUY Products (Why #3 Is My Favorite) [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of the Amazing Seller Podcast. This is episode number 491 and today we're going to be talking about...
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...three types of markets that buy products.
Are you fired up and ready to push yourself and your business to the next level of growth? You should be! This is the place where you will get loads of motivation and information so you can go out there and develop your ecommerce brand. Welcome to another Ask Scott session here on The Amazing Seller! On this episode, Scott shares his always helpful thought of the week and dives into questions from TAS followers like you! He tackles topics including landing pages, product variations, creating an LLC, and so much more! You don’t want to miss a minute of this informative and engaging episode. Don’t take the easy way out! Remember back in school when the teacher would announce a big test? Were you ever tempted to take a shortcut and cheat on that test? Even just a little bit? It can be so difficult to resist the temptation to take the easy way out, this fact is true in life and business! On this episode of The Amazing Seller, Scott shares his thoughts on why it’s important to resist the tempting and eye-catching offers like, “How to grow and expand your business overnight.” If you want to build something sustainable that will last, you have to do it right and that often means taking the long way to get there, but don’t worry, it will be worth it! To hear more about this important topic, make sure to listen to this episode! Why it’s important to eliminate distractions. Do you ever find yourself spiraling down a vortex of options? Are you ever immobilized by all the possibilities at your fingertips? If that resonates with you at all, you need to know that you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on how sellers like you can stay focused on what matters most in your business. According to Scott, it all comes down to eliminating distractions from your life. Do you spend too much time researching over and over again? Are you to easily distracted by the likes of Facebook or YouTube? Limit your access or time with those distractions! Make sure to listen to this episode as Scott expands on this subject and much more! Do you need a business license to get started? As you start putting all the pieces together so you can finally launch a product and begin building your brand, you may be wondering if you need a business license. If so, what type do you need? How do you get it? On this episode of The Amazing Seller, Scott shares how TAS followers like you can get started on the right foot. As you know, Scott can’t provide legal answers so you are going to want to consult with someone local who knows your laws but the fact of the matter is, you don’t need a business license to get the ball rolling with Amazon. However, it is a good idea to go ahead and get registered as an LLC as it helps to protect you as a business owner. To hear Scott provide some additional details about this topic, make sure to listen to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott’s thought of the week. [9:50] Question #1: How do I create an effective landing page for my Facebook Ads? [18:30] Question #2: I have a question about product variations and titles. [26:15] Question #3: Do I need an LLC business license?
RESOURCES MENTIONED IN THIS EPISODE
www.theamazingseller.com/ask www.theamazingseller.com/orlando Giveaway Boost Leadpages
TRANSCRIPT TAS 490 TAS 490: Ask Scott #151 - Facebook Landing Pages - Variations and Titles - Business LLC Stuff + Baby Rant [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 490 and session number 151 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single Friday.
Have you heard of the recent updates that Amazon is starting to roll out for its sellers? What are the implications of these new changes? How can you make the most of the updates so your brand and grow and thrive? On this episode of The Amazing Seller, Scott and Chris break everything down so you have a clear understanding of what this means for your ecommerce business. Don’t take this update for granted! There are some really helpful changes that could transform the way you track information and drive traffic to your listings. Make sure to listen to this episode to get all the information you need! What is the “Social Media Promo Code?” One of the cool and really exciting new updates that Amazon is rolling out to its sellers is a “Social Media Promo Code.” With this promo code, sellers like you have far more control over how you offer discounts and promotions to your followers for your products. This change also brings with it a new Amazon powered, landing page. You can now drive traffic to this landing page without worrying if that traffic will convert to a sale. To get the complete breakdown of what these new options and tools mean for you and your ecommerce business, make sure to listen to this episode of The Amazing Seller as Scott and Chris explain it all! Using unique URLs. Did you know that you can now create unique URLs to be used by social media influencers so you can track your traffic more effectively? It’s true! You can do this by utilizing what Amazon calls a “Promotions Report.” On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over how you can use this Promotions Report and the unique URLs to your advantage. Scott and Chris have been testing this tool and the Social Media Code in small portions in their new brand. To hear their results and what you can do to get started with these new features, make sure to listen to this episode! Why you should create an Amazon Storefront page. Have you created an Amazon Storefront page for your ecommerce brand yet? If you have, what has been your experience using it? What can you do to optimize your use of this Amazon feature? On this episode of The Amazing Seller, Scott and Chris share how sellers like you can start making the most out of your Amazon Storefront page. Amazon has recently added a new feature to the Storefront page called “Sources.” This tool enables you to create links that will help you tag and identify traffic that comes to your Storefront. There are some amazing uses for this new feature, to hear them all, don’t miss this exciting episode! Don’t get overwhelmed, pace yourself! With all these new changes and the fast pace nature of building a business in a competitive space, it can be really easy to get overwhelmed. Remember Scott’s advice, you don’t have to do everything at once! Make a list, plot out milestones where you can start looking at new options as your business gets off the ground. It all comes down to taking it one step at a time. To hear more from Scott and Chris and how you can set your ecommerce business up for success, make sure to listen to this informative episode of The Amazing Seller! You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [0:45] Chris joins the podcast to give an update on Amazon’s recent changes. [3:30] Chris explains the Amazon update, the “Social Media Promo Code.” [8:30] Why Amazon’s permission to use a “Marketing Page” is so important. [14:00] Chris talks about using the Promotions Report. [16:00] How did the “Marketing Page” perform in Scott and Chris’ brand? [19:00] What is the advantage of using Amazon’s new tool? [25:30] Chris dives into Amazon storefronts and a new way to track traffic. [38:00] How this new Amazon tool will help you track traffic. [42:00] Chris recaps why these updates are important.
How can you make sure your brand is in the best position to succeed in today’s marketplace? Are there common mistakes that many sellers are making that you could easily avoid? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they host another Hot Seat session where they break down the numbers and listings of a TAS seller like you! Join the guys as they discuss important topics like why presentation matters, the necessity of knowing your market, how to set your giveaway contest up for success, why it’s important to reach out to social media influencers, and much more! You don’t want to miss a minute of this informative episode! What is your end goal, building a brand or selling a product? If you’ve been around the TAS community for very long, you know that Scott and Chris are passionate about helping sellers like you build a robust and sustainable ecommerce brand. What you’ve got to figure out for yourself is if you want to take the long-term approach and build a brand or opt for the short term success of selling a product. On this episode of The Amazing Seller, you’ll hear from the guys as they explain the difference between these two approaches. The reason why it’s important to make this distinction is so that you clearly know how to best use your time and resources to achieve your end goal. To hear more about this important decision, make sure to listen to this helpful episode! How social media influencers can help you stand out! As you continue to hone your approach and implement the lessons and insights that Scott and Chris have to share, don’t forget about the wisdom of reaching out to social media influencers! As the saying goes, work smarter, not harder! On this episode of The Amazing Seller, the guys explain how sellers like you can reach out and connect with social media influencers to educate your target audience and set your brand apart from the rest! What are you waiting for? Take your brand to the next level, learn how on this episode! Why it's important to build your brand in a market you know. Don’t you hate it when someone starts chiming in on a conversation topic that they have no knowledge of? It makes the individual look silly and it makes everyone else uncomfortable, don’t be that person! If you want your brand to succeed, make sure you pick a niche market that you are knowledgeable in or have a passion for. Another option is to create a partnership with someone who eats, sleeps, and breathes that market and make them the spokesperson. Learn more about this important topic and why it’s vital to a thriving and growing brand on this episode of The Amazing Seller! Make sure to model after, not copy your competition. How do you expect to vie for the audience your competitors are going after if your product listing isn’t up to the same standards or better? The truth is, you can’t! If you want to stay competitive with your Amazon product listing, you can’t have a substandard listing! On this episode of The Amazing Seller, Scott and Chris go over ways that sellers like you can imitate, not copy your competition so your product listing doesn’t get overlooked. Don’t leave it all up to guesswork, find out what it takes to stay competitive and make sure your listing has the best possible chance for success. Learn more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:00] Scott welcomes Chris to the podcast. [3:30] Chris goes over an email from a TAS follower. [7:00] The guys dive into the Hot Seat. [10:00] Presentation matters! [13:30] Why it’s important to know your market. [16:00] Are you trying to sell a product or build a brand? [22:30] Why traffic and organic sales are so important. [26:00] The guys breakdown the seller’s flash giveaway contest. [33:30] Chris talks about how social media influencers could help this brand.
When was the last time that you were fired up and ready to tackle your goals as you build your ecommerce business? How do you sustain that passion and energy? If you are in need of a little boost, look no further! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear Scott’s encouraging and helping thought of the week, then he launches into tackling questions submitted by sellers like you. Topics covered include excess inventory problems, how to leverage YouTube channels, dealing with suspended product listings, and much more. You don’t want to miss a minute of this exciting episode! Stand out and embrace your unique qualities! So many messages in our culture tell people to go with the flow and just fit in. Standing out is not a quality that is often celebrated in our society. How does that logic apply to the business world? It doesn’t! As an entrepreneur, you need to stand out and embrace your unique qualities if you want to gain any traction. Why should your target audience give your brand a chance? Do you have a good answer for that? On this episode of The Amazing Seller, Scott shares one of his “Thoughts of the week” that came from a TED Talk. The heart of the message that stuck with Scott is the importance of understanding and communicating the unique reason why your business exists in the marketplace. To hear more about this topic, make sure to listen to this episode! How to deal with excess inventory. Have you ever been in a place where you get so excited about a project that you get a little too far ahead of yourself? If that resonates with you, you aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can deal with excess inventory and take steps that will prevent that from happening in the first place. If you’ve found yourself in this position, make sure to hear Scott’s expert opinion on this topic, it could end up saving you a lot of money in the long run. Don’t miss this helpful episode! How you can leverage your social media presence to grow your brand. Are you considering making a move to build up your brand on social media platforms? Have you been thinking about creating your very own YouTube channel to build a following? On this episode of The Amazing Seller, Scott goes over some helpful insights about leveraging social media to build your brand. According to Scott, it all comes down to serving your audience. Are you ready to put out content that will appeal to the group you are targeting? Have you considered how you can provide value to that audience? If you are ready to start monetizing a social media platform like YouTube, consider taking baby steps by becoming an Amazon affiliate to test your influence over the following you’ve built. To hear more insights and lessons from Scott on this topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott’s thought of the week. [7:30] Two examples from Scott’s local community. [12:30] Question #1: What should I do with excess inventory? [18:50] Question #2: How can I leverage my growing YouTube channel? My company wants to start selling on Amazon but I don’t think it will fit the 10x10x1 strategy, what do you suggest? [28:30] Question #3: What do I do now that my product has been suspended?
TRANSCRIPT TAS 417 TAS 487: (Ask Scott #150) - Excess Inventory Problem - YouTuber and Products - Return Rate and Suspension [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 487 and session number 150 of Ask Scott. This is where I...
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...answer your questions here on the podcast and, yes,
A few episodes back, Scott issued the Product Discovery 24 Hour Challenge. Did you take him up on the challenge? If you haven’t, it’s not too late! Take a look at the links in the resources section below to learn all about it. On this episode of The Amazing Seller, Scott shares some update from TAS followers like you who took the challenge and came back with some awesome results. Scott also has some great insights that you can use to take your ecommerce brand to the next level. Don’t miss a minute of this engaging episode! What is the Product Discovery Checklist? How can you build a brand in a niche market that will set your ecommerce business up for long-term success? How do you find the right market to invest your time and energy into? On this episode of The Amazing Seller, Scott explains how you can use the Product Discovery Checklist to find products that you interact with on a daily basis that could lead to your next successful product launch. If you are unfamiliar with what the Product Discovery Checklist is, here is a quick recap:
Did you find a market? Are there people in social media groups for that market posting content? Are there 3 to 4 products currently selling to the market? Can you build an email list in this market? Are people consuming “How to” content on YouTube or Facebook? Can you find social media influencers in this market? Is this a trend that has a short life? Is this seasonal?
If you are ready to take the plunge with this Product Discovery 24 Hour Challenge, make sure to listen to this episode as Scott expands on this checklist and much more! Guess what? It actually works! Are you one of those people who likes to sit back and wait to see if an experiment or experience is worth your time? That’s great! But sooner or later you have to move from observation to participation! On this episode of The Amazing Seller, Scott shares some stories from TAS followers like you who took the plunge and went through the Product Discovery 24 Hour Challenge. While it wasn’t a walk in the park for everyone, it did end up providing some solid leads and helped to get the creative juices flowing. So what are you waiting for? Listen to this episode and find out what you’ve been missing! Always be aware of what’s around you! As a business leader, you are likely a curious and inquisitive person. How have you used that innate curiosity to help you as you conduct product research and look for ways to build your business? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over the ways that staying attentive to his environment and even his conversations have served him well. Don’t leave it all up to guesswork, you can learn the skill sets necessary to make your ecommerce brand competitive. Learn more from Scott’s strategy and get the tools you need to succeed on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] What is the Product Discovery 24 Hour Challenge? [8:00] Scott runs through the Product Discovery Checklist. [9:30] A stories from TAS followers who took the challenge. [17:30] Always be aware of what’s around you! [19:30] Scott recaps the checklist and offers some closing thoughts.
TRANSCRIPT TAS 486 TAS 486: Update: Product Discovery 24 Hour Challenge (It Worked!) [EPISODE]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 486 and today I’ve got...
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...an update for you. I’m going to actually go through, well, this update with some results from our Product Discovery 24-Hour Challenge and if you guys have missed that, well that’ll be my first thing to say is you should probably go over and check out that podcast episode which was episode 473....
As an ecommerce business owner, you want to do everything you can to make sure your brand is growing and thriving. What steps can you take to build out your brand and develop a presence on social media sites like Facebook, Instagram, YouTube, and others? On this episode of The Amazing Seller, you’ll hear from Scott as he lays out his time-tested strategy in five easy steps so sellers like you can get started. What are you waiting for? Grab pen and paper so you don’t miss a minute of the valuable information that Scott has to share! Get started by building a Facebook fan page. If you are looking to expand your ecommerce brand’s presence, it’s a great idea to start by creating a Facebook fan page. This is where you can start gathering a following, pushing content, and testing your product. Don’t stress out about this page needing to be perfect from day one, it doesn’t! Every brand’s social media presence has to start somewhere. To hear how Scott and his team got their social media start by building a Facebook fan page, make sure to listen to this informative episode of The Amazing Seller. You don't’ want to miss it! Don’t forget to include a call to action! One of the common mistakes that business leaders make when publishing videos and engaging with their audience is failing to provide a call to action. Are you passing up an easy opportunity to help your audience take the next step? On this episode of The Amazing Seller, Scott explains the best way to use a call to action that doesn’t come off as heavy-handed and obnoxious. The call to action is a simple and easy to understand request that you make of your audience. It can be to simply like or share your content, sign up for a contest, or ask a question. To hear more about how Scott and his brand have effectively used this strategy, make sure to listen to this episode! How Facebook Ads can help you build your brand. What is the best way to approach Facebook ads and ads in general on social media for your brand? Should you focus on diving likes to your fan page by using ads? What is a successful strategy for using ads on social media? On this episode of The Amazing Seller, Scott goes over his strategy and the best way to use ads most effectively. Scott says that it is not a good idea to use ads simply to drive likes to your fan page. Rather, Scott’s strategy focuses on website conversions where your targeted audience leaves Facebook and goes to your website and hopefully provides their email address. Hear Scott expand on this approach and more on this episode! The end goal, a social media presence and an email list! At the end of the day, all of your social media efforts comes down to building a brand presence and building an email list that will serve a valuable asset for your ecommerce business. On this episode of The Amazing Seller, Scott explains why an email list is so important to your brand and how you can leverage your email list effectively. Don’t leave it all up to guesswork and stumbling around without a concrete strategy in place. Learn how an email list can help you get the edge over your completion by listening to Scott’s proven approach on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Setting up a Facebook fan page for your brand. [6:00] Start creating content that entertains and educates. Use Facebook Live! [9:30] Make sure to include a call to action. [14:30] How to use Facebook Ads wisely. [21:30] Building and leveraging an email list. [29:00] Why Scott loves this approach. [31:00] Scott recaps the five steps.
TRANSCRIPT TAS 485 TAS 485: 5 Steps To Use Facebook for MORE Sales (Results from 6 Figure Amazon FBA Business) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 485 and today's episode I'm going to be sha...
What will it take for you to get your ecommerce business to the next level of growth? Are you ready to do whatever it takes? This is your opportunity to learn from Scott’s answers to questions from sellers like you! Welcome to another Ask Scott Session here on The Amazing Seller! On this episode, Scott shares his thought of the week about persisting to get what you want and of course, he tackles answers to questions on topics like which ecommerce shop platform you should use to expand your business, how to handle seller feedback, what drives a product listing, and much more! You don’t want to miss a minute of this informative and helpful episode! Do you really want success bad enough? Let’s face it, sometimes this journey of building an ecommerce business can get you down in the dumps. What do you do when that happens? How do you recover from losing steam? On this episode of The Amazing Seller, Scott opens up about an example from his week that made him remember why he’s on this journey for the long haul. Scott shares that his new brand ran into some hurdles this week and it really kind of sunk his attitude until he realized, when interacting with his daughter, that the key to succeeding is to keep persisting toward your goal. Does that resonate with you? Listen to this episode to hear the full story and more helpful insights from Scott! Expanding your business and using different ecommerce platforms. What is the best way to expand your ecommerce business beyond your Amazon product listing? Are you really ready to take that next step or are you just trying to do something different than Amazon? On this episode of The Amazing Seller, Scott shares his thoughts on using ecommerce platforms like Shopify to expand your brand reach. While Scott doesn’t come right out and say that this is a bad idea, he encourages sellers like you to focus on leveraging Amazon as much as possible before you decide to expand your business to other platforms. Much of Scott’s thinking comes from the fact that Amazon has everything built in so you don’t have to divide your time and energy among several different fronts. To hear more about this topic from Scott, make sure to listen to this episode! The best way to handle feedback on your seller account. As many of you know, you will sometimes run into negative comments and reviews of your product on your Amazon product listing. But what do you do when you see that type of feedback show up on your seller account? On this episode of The Amazing Seller, Scott explains how to respond when you run into this issue. While the easiest solution is to report it to Amazon, who will then remove the feedback if it has to do with the product, you might want to consider reaching out to the person who left it in the first place. To hear more about this important topic from Scott, make sure to listen to this engaging episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott’s thought of the week. [13:00] Question #1: I want to expand my business, which shopping cart platform is the best? [20:00] Question #2: How do I handle seller feedback that a buyer left about a product? [27:30] Question #3: What drives a listing? Is it the UPC?
TRANSCRIPT TAS 484 TAS 484: (ASK Scott #149) - Website Type for Sales - Negative Feedback - Deleting Product Listings [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 484 and session number 149 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single week. And I am fired up again to do it once again. So we're going to do it again today. We're going to have that cup of coffee together and we're going to talk about business and...
Welcome to part two of this LIVE Hot Seat Session with Scott and Chris! You can find a link to part one of this Hot Seat Session down in the resources section below. On this episode of The Amazing Seller, you’ll hear from the guys as they continue their deep dive into one of their student’s businesses. They particularly focus on keywords, how to get your product listing to rank, why it’s important to study the competition, how tools like Scope can help you get a competitive advantage, when it’s the right time to ramp up your PPC spending, and so much more! You don’t want to miss a minute of this informative and valuable episode! Make sure to use tools like Scope! As an ecommerce business leader, you want to maximize your efforts and eliminate as much inefficiency as possible. What is the best way to get the most out of your resources? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how using tools like Scope can help sellers like you succeed utilize automation. Don’t get stuck taking the long way when you don’t have to! The benefit of starting your business in the ecommerce sector is all the amazing tools that are being developed to help you succeed and get more done. Hear all about the tools that Scott and Chris use and recommend on this engaging episode! Why studying the competition can help you stay ahead. When was the last time you took a look at the numbers of your closest competitors? Seriously! If you aren’t checking in on your competition on a regular basis, your chances of losing out to them increase significantly! On this episode of The Amazing Seller, Scott and Chris go over the numbers of their student’s competition and explain why this exercise is so helpful. You don’t have to leave it all up to guesswork, take the time to investigate and stay ahead of the competition. If their numbers look better than yours do, turn it into a challenge and investigate why that’s the case. To hear more about this important topic, make sure to listen to this episode! Don’t forget to have a focused PPC strategy! What is your approach to your product listing and using PPC to drive traffic and get sales rolling? Have you thought that far ahead with your PPC strategy? What results have you seen using an aggressive PPC approach? On this episode of The Amazing Seller, Scott and Chris explain why it’s vital to spend big on PPC and drive traffic to your optimized product listing. While it may seem risky, remember, this is part of a larger strategy to get the ball rolling and start bringing in sales. To hear how you can roll out an effective PPC approach including what works and what doesn’t, make sure to listen to this helpful hot seat session with Scott and Chris! You don’t want to miss it! Remember, it’s a marathon, not a sprint! One of the worst things you can do as an ecommerce business leader is to buy into the lie that you can have instant success overnight. If you’ve been around the TAS community for very long, you know that Scott is passionate about communicating this critical mindset shift. Building a successful ecommerce business is a marathon, not a sprint! If you want to succeed, you have to be willing to put in the investment and realize that you won’t see huge profit margins right away. To get a complete understanding of this mindset and what it takes to grow a thriving ecommerce business, make sure to listen to Scott and Chris’ advise on this valuable episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott and Chris jump into keywords on part 2 of this Hot Seat Session. [8:30] Why it’s important to consolidate your listings. [12:00] The guys discuss what it takes to rank for certain keywords. [14:00] Scott takes a look at the competition [20:00] How a tool like Scope can help you in your keyword strategy.
This is a great opportunity to learn from a LIVE Hot Seat Session here on The Amazing Seller! You’ll hear Scott and Chris go over the product data of one of their Private Label Classroom students as they analyze and give their input on how the student can improve their business and get the most out of their efforts. Be patient as the guys peel back the layers and really dissect the info to get to the heart of difficulties this seller is experiencing. This is part one of a two-part episode, make sure to have pen and paper ready so you can make note of all the info that is applicable for you and the process you are currently in on your journey. Don’t miss it! Create bundles that make sense! When you are building your ecommerce brand, don’t forget to take the time to create product bundles that make sense to the consumer! Too often, sellers will bundle products that don’t make any sense and often confuse the buyer, don’t let that happen to you! On this episode of The Amazing Seller, Scott and Chris explain how you can set your brand up for success by delivering product bundles that provide value for your customer. Keep your brand consistent and on message by following the lessons that Scott and Chris have to share! Don’t miss this engaging episode! Why it’s important to have a narrow focus for your product. You’ve heard the old saying, “Jack of all trades and master of none” don’t let that saying be true of your brand or your products! While your product may have several applications, make sure that it is beneficial and not detrimental to list all those uses on your product listing! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they evaluate a listing that may be guilty of violating this important tenet. Find out how your product can stand out from the rest on this informative episode! Traffic is vital to growing a viable ecommerce business. While having a great product is really important, one of the critical factors of building a growing ecommerce business is getting enough traffic to your product listing. You could have a stellar product but if the traffic is missing, you’ll fail! On this episode of The Amazing Seller, Scott goes over why it’s so important to make sure your product listing is getting enough traffic. Don’t think that you can get by with subpar traffic numbers! Find out from Scott and Chris what you need to do to make sure your product is in the best position to succeed! Make sure to listen to this episode to hear more about this important topic! Take a step back and be honest with yourself. The last thing you want as a business leader is to sink tons of time and resources into a product that isn't’ going anywhere. How do you avoid making that mistake? What can you do to ensure that you have the clarity to see when it’s time to reevaluate? On this episode of The Amazing Seller, Scott explains how sellers like you can take a step back and be honest with yourself about the state of your business. While it may be difficult, it’s absolutely critical for successful business leaders to evaluate and learn from the highs and lows of starting their business. Where are you currently at in the process? What decisions do you need to make? Learn more on this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:30] Scott and Chris jump into a Hot Seat Session. [7:30] Scott start’s to unpack several points to consider. [11:30] Chris goes over the multiple listings. [15:00] Why it’s important to have a singular focus for your product. [17:00] Create bundles that make sense. [19:30] Is your product getting enough traffic to be profitable? [25:00] Don’t forget to make sure your conversion rate is at a good number. [27:30] Closing thoughts from Scott.
TRANSCRIPT TAS 482 TAS 482: (LIVE Hot Seat) Is My Business and Products worth Saving? - Part 1
What have you been struggling with lately as you continue on your journey to build your ecommerce business? What milestones have you been celebrating along the way? What lessons and advice have helped you take your business to the next level? This is a place where you can share all the highs and lows with your fellow TAS followers, welcome to another Ask Scott Session! On this episode, you’ll hear from Scott as he shares some of his recent thoughts about business and life and he’ll cover some important questions from business owners like you! Make sure you have pen and paper ready for all the great info and insights you’ll learn! Building momentum is critical to success! Have you found yourself stalling in your energy and efforts when it comes to getting your ecommerce business off the ground and running? Maybe you are in the throws of it and just can’t quite find the missing piece to take you to that next level of growth. For many sellers, it comes down to a lack of momentum! Did you know that momentum is absolutely critical for sustained success? It’s true! On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about the significance of building and maintaining a good level of momentum both personally and professionally if you want to succeed. Don’t miss out on Scott’s helpful perspective, make sure to listen to this episode! Is it better to ship by air or sea when starting out? As you get ready to place that first order for the product you’ve selected from your supplier, you’ll face the decision of having it sent by sea or by air. Which one should you choose? What are the big differences? On this episode of The Amazing Seller, Scott shares his thoughts on which option is the best choice for new sellers. The best route, according to Scott is to have a small order shipped to you by air when you are first starting out. He encourages this option because it will get your product to you faster and it will give you a worst case scenario on what to expect for the shipping costs. To hear Scott expand on this topic and more helpful tips on shipping, listen to this episode! How to connect and partner with Social Media Influencers. Have you reached the point in building your business where you are looking into making connections with social media influencers to grow your brand exposure? What is your plan? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his approach to connecting with social media influencers on platforms like Facebook, Instagram, and YouTube. Scott encourages sellers like you to approach multiple influencers to get an idea of what the average rate they charge is, he also says to check their recent posts. Take the time to do your due diligence before you give anyone a single dollar! To get more tips on how to approach influencers and how that should factor into your list building strategy, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Building momentum is key to see results. [12:00] Question #1: Should I start off having my product shipped by air or sea? [18:00] Question #2: What is the best process for approaching Social Media Influencers? [24:00] Question #3: What is a good way to connect with copywriting services?
TRANSCRIPT TAS 481 TAS 481: Ask Scott Session #148 - Best Shipping Method - List Building with Influencers - HELP with Creating Listing [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 481 and session number 148 of Ask Scott. This is where I answer your questions here on the podcast every single week and we're going to do it once again here today and hopefully, you guys are listening to this when this airs on a Friday and if you are, happy Friday! And guess what...
As an ecommerce business owner, you want to do everything you can to set your brand up for success. One of the best ways to do that is by learning from the example of other successful business leaders. On this episode of The Amazing Seller, Scott welcomes Bernie Thompson, founder of Plugable Technologies and Efficient Era. Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Efficient Era takes the software that Bernie and his team developed that helped Plugable become one of the larger private label electronics sellers on Amazon to the masses. Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "Flywheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers." Don’t miss this wonderful opportunity to learn from Bernie's wealth of wisdom and insight! Sometimes it's better to go wide rather than deep! While it may seem like an obvious decision, sometimes it’s best to take your ecommerce business in the direction of going wide rather than deep. On this episode of The Amazing Seller, you’ll hear from Bernie Thompson as he opens up about the start of his business, Plugable Technologies and why he decided to go against the advice of a friend and opt for a wide approach. As Bernie looks back at this moment in the early days of his business, he notes that it was a critical episode that had a huge impact on his business for years to come. Find out all about why Bernie opted for this route and how it can help inform decisions you may have to make down the line. Don’t miss this exciting episode! Why brand building is so important. If you’ve been around the TAS community for very long, chances are you’ve heard Scott say how much he’s noticing Amazon move toward favoring brands. What have you done to adjust your plans and build your ecommerce business accordingly? On this episode of The Amazing Seller, Scott welcomes Bernie Thompson to the podcast as he shares some of his thoughts on branding and Amazon’s approach. Listening to Bernie, you can tell that he clearly agrees with Scott’s assessment of where Amazon is trending with brands. Find out how you can make sure your business is on track and ready to succeed as Amazon continues down this path by listening to this episode! The reason why launching new products on Amazon is the best route. It’s the goal for many ecommerce businesses to eventually expand and move their business model beyond relying on Amazon to push sales. But the truth of the matter is, many successful private label businesses making upwards of eight figures are still using Amazon as their primary channel for launching and driving new products. On this episode of The Amazing Seller, Bernie Thompson explains why he and his team remain convinced that Amazon is the best platform for ecommerce businesses to use in the marketplace today. Of course, Bernie has his own thoughts about expanding and using multiple sales channels, hear all about it on this episode of The Amazing Seller! How automation can help you succeed. If you’ve been building your ecommerce business for very long, you know that automation is a huge timesaver. When was the last time you took a look at what tools are available in the marketplace that can help you streamline and make your processes more efficient? On this episode of The Amazing Seller, Scott sits down with Bernie Thompson to discuss the amazing tools that he and his team at Efficient Era have developed for sellers like you! Bernie and his team are working hard to help ecommerce businesses get the most out of their efforts and really reach the heights of success they’ve been aiming for. Learn more about Bernie’s story and the tools he has to offer on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott welcomes Bernie Thompson to the podcast.
How much do you know about freight forwarding? Are you at the point in your ecommerce businesses growth where you need all the information on that topic in one easily accessible place? Look no further! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes special Michael Gallardo to the podcast to give you all the info you need on freight forwarding. In their conversation, Michael and Scott cover when you should start using a freight forwarder, how to deal with common issues with customs, the difference between air and sea shipping costs, products that first time sellers should think twice about, and much more! You don’t to miss a minute of this informative and fascinating episode! When should sellers consider using a freight forwarder? When is it the right time to start using a freight forwarder? The last thing you want is to start the process too early or too late! On this episode of The Amazing Seller, Scott welcomes Michael Gallardo to the podcast to unpack freight forwarding for the TAS audience. Michael starts off by encouraging any sellers who are using sea shipping to connect with a freight forwarder they can trust. This will help sellers eliminate a lot of the legwork they would have to do themselves and really makes the process a lot more streamlined and efficient. When it comes to air shipping, Michael says that a good rule of thumb to use is if you are shipping more than 250 kilograms (about 550 lbs.), you need to consider connecting with a freight forwarder. To hear Michael expand on this topic and more, make sure to listen to this episode! It’s time to connect with a freight forwarder, what should you expect? Now that the time has come where you can no longer rely on the simple shipping methods that work early on, you need to connect with a freight forwarder. What should you expect when starting that process? On this episode of The Amazing Seller, Scott and his guest Michael Gallardo go over what you need to know and have ready to provide when you connect with your chosen freight forwarder. The process may sound intense and intimidating but it doesn’t have to be! Most of the info you have to provide up-front will be kept on file and the process will get easier with time. To hear all the ins and outs of this process from Michael, make sure to listen to this episode! How FlexPort can help sellers. As you ecommerce business grows and you really have orders moving quickly, you are going to need to reach out to a logistics expert or organization that can help make your life easier. That is exactly what Michael Gallardo and his team at FlexPort want to do for sellers like you! On this episode, you’ll hear from Michael as he opens up about FlexPort and all the ways they can partner with you to streamline and simplify your shipping process. They work hard to equip and empower their clients with all the info they need to make the decisions that work best for their unique situations. If you are ready to take your business to the next level with a freight forwarder like FlexPort, make sure to listen to this episode! Nothing replaces action! If you’ve been around the TAS community for very long you know that Scott loves to preach about why it’s so important to take action now, and often! On this episode of The Amazing Seller, you’ll hear that same message from another voice, Michael Gallardo. Michael joins Scott on this episode to give you all the info you need about freight forwarding, but he also shares pieces of his story and why the message of taking action is so vital for success. Find out why this important message of staying faithful to the process and taking action will really lead to results on this inspiring episode, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott welcomes Michael Gallardo to the podcast. [5:00] How did Michael get started with freight forwarding?...
What have you done lately to move the needle in your efforts to build your ecommerce businesses? How do you stay motivated when the going gets tough? For many TAS followers, it’s all about the Ask Scott Sessions. These special episodes help sellers like you find the energy and passion they need to keep their business on track. On this episode, Scott shares some of his thoughts of the week about staying focused, goes over whether you should spend your time designing a product from scratch, If affiliate review sites are a worthwhile investment, and much more! You don’t want to miss a minute of this exciting episode! Make sure to check out the link in the resources section to find out how you can Ask Scott a question! Put your head down, focus, and take action! What has been one critical piece of advice that has helped you on your journey to build a business? What made that advice stick so well for you? On this episode of The Amazing Seller, Scott shares some thoughts that have been rumbling around in his head lately that you might find helpful. At the end of the day, you will run into challenges and difficulties as you set up your business, what you need to do is decide right now that those roadblocks won’t disrupt your focus. Scott wants to see sellers like you succeed, he encourages you to not sweat the small stuff, keep your head down, and take action! To hear more on this topic, make sure to listen to this episode! Why you need to stop comparing yourself to others. Did you know that one of the biggest enemies of success is getting stuck in the comparison game? It’s true! The more you look at those who are skyrocketing in their success and compare what they are doing to what you are doing, you’ll start to sink. Don't’ buy the hype that the grass is greener on the other side of the street, take care of your own grass! On this episode of The Amazing Seller, Scott gives some helpful encouragement to sellers like you who might be struggling at this phase in your business development. You can make it if you can block out the noise and focus on what matters. Listen to this episode as Scott further explains why you need to stop comparing your business to others, don’t miss it! How do you build a product from scratch? Do you have a great idea that you know will do well in the marketplace? Are you struggling to find a supplier who can produce the product you imagine at a reasonable price? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over some important steps that sellers like you can take to build a brand featuring a product built from scratch. Scott also explains that if this process is difficult, that’s a good sign, it means that your competitors will have to struggle through the same process and will likely give up. Don’t miss this episode as Scott give helpful advice that you can use today to save your time and energy and build your business effectively! How do you find suppliers that will negotiate their prices? Have you reached the point in your product research and development phase where you are looking for a good supplier to work with? What if that supplier won’t produce your product at a reasonable cost? On this episode of The Amazing Seller, Scott shares how sellers like you can locate the right supplier and negotiate in a way that leaves both sides satisfied. Don’t get stuck using a supplier that isn’t the right fit for you! Make sure to listen to this episode to get all the tips and insights you need to succeed! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Put your head down, focus, and take action! [9:30] Stop comparing yourself to others. [12:00] Question #1: What design software do you reccomend? Is this overkill? [20:00] Question #2: Is it a good idea to invest in building an affiliate site kind of like a product review site? You talked about this in the past, is it worth it?
How can sellers like you build your brand from the ground up by finding the right markets to start in? What does a brand focus approach look like compared to the open brand approach? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his preference for the brand focus approach. This episode is perfect sellers who are just getting started or are ready to begin building their brand in a competitive and aggressive way. Learn from all of Scott’s tips and insights so you don’t miss a beat as you wrestle through your brand building process, make sure to listen to this episode! What is the difference between an open brand and brand focus? You might be wondering as you start to lay the groundwork for your ecommerce business, “What is the difference between an open brand and a brand focus approach?” Which is the best option to build a thriving and productive brand? On this episode of The Amazing Seller, Scott shares several reasons why he prefers the brand focus approach. The primary difference between the open brand and brand focus approach is that the open brand is much broader in its offerings, think of it like a hardware store, there might be a theme but it is still very broad. To hear Scott’s five reasons why he prefers to use the brand focus approach, listen to this informative episode! Start by locating a big market. If you are ready to start building your ecommerce brand, you’ve got to start by identifying a market. One of the best ways to start identifying markets is to use a touch list or explore categories and markets that you are passionate about. On this episode of The Amazing Seller, Scott explains how sellers like you can quickly identify a good market to get started with and begin to niche down that market so you don’t have such a broad approach. Make sure to check out the resources section at the end of this post for great ways to get started with your touch list and the Product Discovery Bootcamp that Scott and his team have created! How you can leverage related products to build your brand. We’ve all been there, you are shopping for a product on Amazon and you see that frequently bought together option. Did you know that you can use that strategy to market your brand and build a suite of products that will keep your buyers coming back for more? On this episode of The Amazing Seller, you’ll hear from Scott as he describes his strategy that sellers like you can use to get buyers to trust your brand. It all comes down to delivering quality and value to your customer, if you can serve them well by packaging product together, it’s a win, win situation! To hear more about this important subject, make sure to listen to this episode! The brand focus approach is tried and tested, trust it! Do you find yourself wondering if the brand focus approach is right for you? Does it seem easier and less complicated to go for the open brand model? Wait, don’t throw in the towel! On this episode of The Amazing Seller, Scott breaks down the brand focus approach in a way that makes sense and leads to sustained success. Hear Scott share the story of two successful brands that used this method to build widely recognized brand names. Both Bulletproof Coffee and Deathwish Coffee used the brand focus approach. Don’t miss this engaging episode and a clear path you can use to get started! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Why you should check out the 24 hour product discovery challenge. [4:00] Open brand vs. brand focus. [8:30] Why Scott prefers the brand focus approach. [12:30] Find a big market. [22:30] Go to Google and search for your market, look under the “Product” tab. [36:30] Scott goes over 5 action steps you and get started with. [38:30] You’ve got to get in the right mindset! [41:30] Two brand examples that used the brand focus approach.
TRANSCRIPT TAS 477
So many TAS followers love the chance to get Scott and Chris’ take on some of the issues and challenges they are running into as they build their ecommerce business. This is your chance to learn as the guys jump into another Hot Seat session. On this episode, they cover the 10x10x1 strategy, if it’s ok to launch a product with less than ten sales a day, how product variations factor into your product listing strategy, why it’s important to keep seasonal trends in mind, and so much more! If you are ready to step up your game and take your ecommerce brand to the next level, make sure to catch this helpful episode of The Amazing Seller! What is the 10x10x1 Strategy? How can you put your ecommerce business and your new product listing in the best possible position to succeed? Believe it or not, it starts from the beginning with using the right product selection criteria. On this episode of The Amazing Seller, Scott and Chris go over why the 10x10x1 strategy is a helpful starting place for sellers getting their brand up and running. The 10x10x1 strategy is finding a product that moves ten units a day for at least ten dollars. Don’t miss this episode as the guys expand on the best way to use these criteria and much more! Why variations can save you from running out of inventory. As you build your ecommerce business, it’s important to consider ways in which you can keep as many people as possible interested in your product. One way to do this is to add variations of your product that would appeal to your buyers. On this episode of The Amazing Seller, Scott and Chris talk about the many benefits of and some of the drawbacks of using variations in your product listing. A helpful point that Scott makes is that if you do include variations on your product, it may end up saving you from completely running out of stock of your products prematurely. To hear more on this subject from Scott and Chris, make sure to listen to this episode! Make sure to consider seasonal trends! How do you ensure that you don’t run into a massive drop off in sales for your product? While there are many factors that can occur that you can’t foresee, one factor you can prepare for is seasonal trends. Don’t get fooled into thinking that just because the product you want to sell is moving ten units a day right now that it will continue that number six months from now. Do your research and make sure that you don't’ overlook seasonal trends. Listen to this episode of The Amazing Seller as Scott and Chris discuss this important topic at length. Take a long-term and multifaceted approach to building your brand. What is your plan for growing your ecommerce business? Are you looking to make quick cash or do you want to grow something that will end up providing you profit for years to come? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up about the lessons they’ve learned and why it’s important to take a long-term approach to building your businesses. They guys explain how sellers like you can take a product that seems like someone would only buy once and leverage it to introduce that buyer to your brand that they can keep returning to. If you want to build a sustainable business, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] What is the 10x10x1 Strategy? [5:00] Is it ok to launch products that will have less than 10 sales a day? [9:30] How variations can help your product listing strategy. [17:30] Remember to look at seasonal trends in product sales. [20:30] Broadening your net and creating a brand that keeps buyers coming back. [31:30] Takeaways from this Hot Seat Session.
TRANSCRIPT TAS 476 TAS 476: (HOT SEAT) MY Product Doesn't Meet Criteria of 10x10x1 - What Should I Do? [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up everyone?
Welcome to an exciting episode of The Amazing Seller podcast! This episode marks the three year anniversary since Scott started podcasting. He is so excited and fired up to celebrate and mark this special occasion with followers who have been with him since the start, those who’ve just started following along, and everyone in between. On this episode, you’ll hear Scott reflect on the last three years, share how he almost didn’t start TAS, the power of pushing through your doubts, why Scott got started selling on Amazon, business partnerships, takeaways, and much more! You don’t want to miss a minute of this fun and extraordinary episode! Push through your doubts, it’s worth it! Did you know that The Amazing Seller podcast almost didn’t happen? It’s true! As Scott was preparing to launch this crazy new experiment teaching people who were interested in starting their own ecommerce business, the doubts started to creep in. On this episode of The Amazing Seller, Scott reveals some aspects of his story and how TAS started that he’s never shared before. Having been burned by an unsuccessful stint hosting a fitness podcast, Scott wondered if anyone would really be interested in what he had to say about ecommerce. Thankfully, Scott’s wife provided him with the perfect advice at just the right time. To hear Scott share this story in detail, make sure to listen to this episode! Lessons learned from positive and negative business partnerships. What has been your experience with business partnerships? Have you been burned before or have you had a harmonious relationship that led to great results? Are you considering entering into a business partnership in the future? On this episode of The Amazing Seller, Scott shares some lessons he has learned over the years with both positive and negative experiences with business partnerships. While one of his partnerships didn’t turn out as profitable as he would have liked, Scott press forward and now enjoys a great business partnership with his new brand. Don’t miss this great opportunity to learn from Scott’s hard-earned wisdom! Check out this episode to hear more! Key takeaways from three years running The Amazing Seller How can sellers like you get an advantage over your competition? You are already headed toward a good start by following The Amazing Seller! Being part of this community and learning from Scott’s years of experience will get you one step closer and thinking smarter about how to build your ecommerce brand. On this episode, Scott shares some really important takeaways that you can use today to get your business on strong footing.
Don’t go after products that are selling 50 units a day. Use the 10x10x1 Strategy! If the product is all over Alibaba when you searching for it, don’t do it. You need more SKU’s, consider using variations. Amazon is trending toward favoring brands, build yours! Don’t rely on tools to do all the work for you. Remember that Amazon is a sales channel. Don’t build your entire business there!
If you’d like to hear Scott expand on these tips and more, make sure to check out this informative episode! You don’t want to miss it! The future of The Amazing Seller After reaching an important milestone like three years of running a podcast and robust community, it’s helpful to take a step back and consider the future. Don’t panic, Scott isn’t going anywhere anytime soon! On this episode of The Amazing Seller, Scott gives TAS followers like you a peek into what he sees as the future of the TAS community and ecommerce in general. Take this moment to celebrate with Scott and your fellow TAS folks and get excited about what's coming down the pike! Hear Scott exciting plans and other helpful insights on this can’t miss episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [0:30] The Amazing Seller’s 3 Year Anniversary!
Do you find it difficult to get started on your journey to build an ecommerce business? What seems to constantly hold you back? Fear of failure? Not knowing where to start? All of the above? On this episode of The Amazing Seller, Scott welcomes a TAS follower like you, Aman, to the podcast to tell his story. Aman has struggled with many of the same hangups that you’ve faced on your journey and he’s here to give sellers like you hope! You don’t have to be an expert before you get started! Learn from Aman's story and tap into the inspiration and motivation you need to move forward! What is your “Why?” If you’ve been around the TAS community for very long, you know that Scott is big on helping leaders like you find your “Why.” Have you found yours yet? How do you keep it in front of you? On this episode of The Amazing Seller, you’ll hear from special guest, Aman as he opens up about his “Why” and how it helped him get moving toward building his brand. Aman's “Why” is helping to provide financial relief for his parents. Listening to Aman's story, you get the sense that family is very important to him. His story is a great example for sellers like you who are trying to find that motivation to push you forward. To hear more about Aman's story, make sure to listen to this episode! What do you need to do next? A huge struggle that many ecommerce leaders run into is figuring out what to do next. Have you struggled with that difficulty? What have you done to get unstuck and move forward toward your next objective? On this episode of The Amazing Seller, Scott and Aman talk about why it’s critical to zero in on your next action step and work from there. Don’t let the enormity of building your business sidetrack you from taking action on the next thing you need to accomplish. Learn more about this important topic from Scott and Aman by listening to this episode, you don’t want to miss it! Don’t underestimate the power of having the right mindset! One of the most important aspects of getting a successful ecommerce business off the ground is having the right mindset. You can have all the right tools and step by step guides on how to start a successful brand but if you don’t take the time to get your mindset in the right place and pay attention to personal development, your success will be fleeting. On this episode of The Amazing Seller, you’ll hear from Scott and his guest Aman as they discuss the significance of getting into the right mindset. Aman admits that at the start of his journey, his mindset wasn’t in the right place, it was all about getting money. Now he sees the larger picture! Hear about Aman's story and find out what you can learn from it on this engaging episode! Thinking about the long-term is critical for success. Where do you see your business a year from now? What about three years from now? Do you have your eye on the long-term growth and sustainability of your ecommerce business or are you only focused on the here and now? To build a growing and thriving business, you’ve got to get a vision for the long-term trajectory of your business. While it might be more satisfying to cash in on the profits and successes of your latest product, in the long run, it’ll hurt your chances for sustained growth and expansion. At the end of the day, you’ve got to take a long hard look in the mirror and decide if you want to build something that will continue to grow and generate profit or if you are only looking for that quick fix. Hear more about this important topic by listening to this episode of The Amazing Seller featuring Scott’s conversation with his guest, Aman. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [0:45] Scott shares a Facebook post from a TAS follower, Aman. [5:00] Aman joins the podcast and shares his story, the cliff notes version. [14:30] Aman talks about his mindset when he started out.
Do you ever find yourself in a lull wishing an opportunity would come by jumpstart something in your life to get you working toward your goals? On this episode of The Amazing Seller, Scott shares a helpful challenge he’s put together to help sellers like you find that spark to get things moving. Use this opportunity to put away any lingering excuses and reach toward that dream of building a successful and thriving ecommerce business. If you are ready to put in the work and take the next step on your journey, make sure to listen to this episode and follow through with Scott’s challenge, you won’t regret it! Do you want to sell a product or start a business? What is your goal with selling on ecommerce platforms like Amazon? Do you want to make some side income and bring in a good chunk of change here and there or do you want to build a growing and thriving ecommerce brand that can bring you massive profits? On this episode of The Amazing Seller, Scott challenges sellers like you to really take a moment to consider what your goals are and to evaluate if your approach is helping you reach your goals. This 24-hour challenge could be just what you need to take your efforts to the next level. Make sure to listen to this engaging episode! Start your touch list! Where do you even start to get an idea for the products that will succeed on ecommerce platforms like Amazon? Is it a good idea to just start searching online to see what sells in high volumes? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his approach and how you can get a good grasp on a solid product list today! Scott teaches the concept of the “Touch list,” this is an exercise where you grab a pen and paper and write down all the products that you are touching or have within arms reach, right now. Once you’ve completed that exercise, you’ll have a good place to start your product research. To hear more about the touch list and additional ways to build a good list of products that will succeed, make sure to listen to this episode! Explore and validate niche markets. How do you find a submarket that will support and embrace the product you’ve chosen to move forward with? Do you just hope one will materialize or do you make market validation part of the discover mode? On this episode of The Amazing Seller, Scott reveals how sellers like you can drill down and research niche markets. By taking this extra step to validate niche markets through social media sites like Facebook and YouTube, you’ll put your new product and brand in the best position to succeed. To hear more on this critical step, make sure to listen to this episode! Get in the right mindset to succeed. The bad news is that it is getting harder to launch an ecommerce brand, but the good news is that if you cultivate the right mindset, you’ll find success! On this episode of The Amazing Seller, Scott takes the time to go over why he believes it’s vital for sellers like you to shift your mindset and adopt a new perspective. If you can embrace what Scott has taught through this 24-hour challenge, you’ll have all the tools you need to explore and validate products left and right. Don’t miss a minute of this informative and eye-opening episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Do you want to sell a product or start a business? [8:30] Action Step #1: Discovery Mode. [13:00] Action Step #2: Find broad markets represented in your product list. [19:00] Action Step #3: Validation drill down, choose one or two markets to explore. [26:00] Helpful questions to ask yourself as you build your brand. [31:00] Getting into the right mindset to succeed. [33:30] Do this challenge, you won’t regret it! [34:30] Special TAS announcement. [37:30] Scott recaps all three action steps.
TRANSCRIPT TAS 473 TAS 473: NEW Product Discovery 24 Hour Challenge (3...
What do you do to stay on track and motivated as you build your ecommerce business? Have you joined the TAS community to connect with your peers to problem solve and find encouragement? This is the place, every Friday where Scott answers your questions and helps give you that extra push as you tackle the ins and outs of starting your business. On this episode of The Amazing Seller, Scott shares his thought of the week, tackles why your product listing might not be ranking as high as you’d like, what you need to do to use PPC effectively, and much more! You don’t want to miss a minute of this informative and engaging episode! What do you do with FEAR? What power are you letting fear have in your life? Is it holding you back or are you using it to move forward? How can you tap into the strength and energy you need to succeed as you build your ecommerce business? On this episode of The Amazing Seller, Scott shares his helpful thought of the week that was inspired by a note his wife left him. In that note, Scott’s wife included a quote from Zig Ziglar that says, “Fear has two meanings, forget everything and run or face everything and rise.” How does that quote land with you? Which meaning of fear is winning in your life today? How can you make sure to stay focused on the positive and what you can do without being dragged down by the negative and what you can’t do? Learn more from Scott’s helpful perspective on this episode! Why your product listing might not be raking high enough. How is your business faring as you get started? Is everything running smoothly or have you encountered some hiccups along the way? What can you do when you run into challenges like seeing your product listing rank lower than you had expected? On this episode of The Amazing Seller, Scott goes over why a product listing might be raking lower than it should. If you find yourself in a similar situation, Scott says that it is important that you take the time to go back and look at your competitors in that category and find out what keywords they are using and how your strategy stacks up. Scott goes into further detail on this scenario in this episode and encourages sellers like you to check out the resources he has put together on keywords. Those can be found in the resources section at the end of this post. Is it a good idea to use a freight forwarder? Wouldn’t it be nice if you have your product go straight from your supplier to Amazon? What are the pros and cons of setting up that process? On this episode of The Amazing Seller, Scott explains some of the complicated aspects of this option and whether its really worth it in the end. Scott starts off explaining why it’s so important for sellers to get connected with an inspector or some sort of service so you know that your product meets your quality standards before it leaves the manufacturer. He then goes on to share why he’s a huge fan of using freight forwarding services, like Flex Port. To hear more about this important topic, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott’s thought of the week. [9:00] Question #1: Why is my product listing not ranking higher? [17:30] Question #2: How do I use PPC effectively for all my listings and variations? [24:30] Question #3: Should I use a freight forwarder or can my supplier hand it off directly to freight carrier?
TRANSCRIPT TAS 472 TAS 472: (Ask Scott #146) Ranked BUT Slow Sales? - PPC and Variations - Shipping and Potential Snags [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 472 and session number 146 of Ask Scott. This is where I answer your questions here on the podcast that I do it every single Friday and...
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What does it take to track down and use the very best keywords for your Amazon product listing? What are the insider tips and tricks when it comes to finding the right keywords that will help your product succeed? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down three helpful tips that will give sellers like you an inside look on what it takes to build your product listing using the best keywords. Don’t go into the process of choosing keywords blindly! Make sure you sit down with pen and paper to listen to this helpful and informative episode! Make Amazon’s search algorithms work for you! Did you know that you can make Amazon’s search algorithms work for you? Seriously! Go right now to Amazon’s search bar and type the primary keyword of your product, then press space. You’ll see open up before you a whole list of information that will help you understand how Amazon ranks and drives traffic to products like yours! What is the best way to utilize this information? How can it help you and your brand position your products for success? Find out on this episode of The Amazing Seller as Scott expands on this helpful tip and so much more! You don’t want to miss it! Don’t forget to optimize your listing for keywords! One of the most important things that you have to do from the start is to optimize your product listing for keywords. This includes your title and your bullet points. If you are selling a garlic press, you need to make sure you have that keyword phrase in the title of your product listing. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of optimizing your product listing for keywords and how that effort will help you as you seek to rank for keywords on Amazon. If you want to make sure your product is in the best position to succeed, you don’t want to miss this critical episode! Take advantage of the awesome tools designed to help ecommerce sellers. You’ve heard the phrase, “Work smarter, not harder.” How are you applying that truth as you build your ecommerce business? Are you really working smarter or are you trying to make up for your lack of knowledge by putting in more hours than you need to? On this episode of The Amazing Seller, Scott provides his expert take on tools that sellers like you can use that will help you become more efficient in your efforts to grow your brand. There are two tools in particular that Scott emphasizes on this episode, Scope from Seller Labs and Keyword.io. To hear how these tools can help you successfully utilize keywords, make sure to catch this episode! Provide relevant deals, information, and value to your following! Don’t you hate it when you get emails or junk mail that targets your for promotions and deals that are completely irrelevant to you? Everyone does! So why not take that same mindset with you when you consider building an email list? On this episode of The Amazing Seller, Scott goes over how sellers like you can use tools like Keyword.io to accurately target your niche audience and send them deals and content that they will appreciate. Don’t leave it all up to guesswork! Find out how you can create a following that will keep up with your brand on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [0:30] Amazon is a search engine for buyers. [5:00] A behind the scenes look at how keywords work. [9:30] Before you can rank for keywords, you have to optimize for keywords. [13:30] Tip #1: Use Amazon’s autofill to find top keywords! [20:00] Tip #2: Keyword.io - a great way to use seed keywords. [24:30] Tip #3: Scope - a tool to reverse scrape keywords. [31:00] Scott recaps his 3 keyword tips. [32:30] Additional suggested tools. [34:30] Why you’ve got to build an email list. [38:30] Closing bonus tips from Scott.
TRANSCRIPT TAS 471
It's the question that weighs on the minds of many small business owners, “When do I draw a salary or profit?” If you aren’t asking yourself this question, it's only a matter of time before you do. What’s the answer? What is a good rule of thumb to go by so you don’t hurt your business prematurely? On this episode of The Amazing Seller, Scott goes of his mindset and what he suggests for new ecommerce sellers as they consider this question. Don’t wrestle with this question without getting an expert perspective! Scott has been a small business owner and an ecommerce seller in particular for many years and only wants to help sellers like you succeed. Don’t miss this helpful and valuable episode! Don’t neglect the importance of bookkeeping! It’s that unsexy topic that no one really enjoys talking about (except for maybe accountants), bookkeeping. As boring and complicated as this topic can be, it is supremely important for small business owners to take it seriously and keep things in order from day one. On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of good bookkeeping habits and helpful tools you can use to stay on top of it. Make sure you don’t cut corners on this vital aspect of your business! Learn what you need to get started and keep your new ecommerce business on solid footing by listening to this episode! You’ve got to have the right mindset if you want to succeed. As eager as you may be to pull a profit from your business when things start rolling, you need to have a patient mindset. Before you even start, it's a good idea to commit to waiting to draw a profit for at least six months. On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down his reasoning for why sellers like you need to embrace the mindset of waiting for six months. The thought process behind this mindset is that instead of drawing a profit, you take that money and reinvest it into your ecommerce business. You can reinvest into your business by starting new sub-brands, launching new products, hiring virtual assistants, and much more. To hear more about this important topic, listen to this episode! If you don’t put yourself as a line item, you will never get paid! While many small business owners need to fight the temptation to draw a salary when they see their first bit of profit coming in, others who will be so focused on the businesses success that they never draw a salary for themselves. On this episode of The Amazing Seller, Scott shares a resource that has been helpful to him as he has navigated the question of when to start drawing a salary for himself. That resource is the book, “Profit First” by Mike Michalowicz, you can find a link to the book in the resources section at the end of this post. Don’t worry about drawing a full salary at first, you can ease yourself into the equation, the point is, you’ve got to determine when to start putting yourself on the books. Make sure to listen to this episode as Scott expands on this important lesson. Why you need to create a plan and goal for launching new products. One of the most important lessons that you need to put in place, as an ecommerce business owner is setting a goal for growth. Do you have a goal and a plan in place for launching new products? Does your goal push and stretch you? On this episode of The Amazing Seller, Scott explains why it’s important to have an ambitious plan in place to grow your business by launching new products. If you don’t have a plan in place and line item in the budget to launch new products, you’ll never do it! Don’t let your business become complacent, find out how to pursue growth in a smart and aggressive way on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:30] Don’t dismiss the importance of bookkeeping. [10:00] You’ve got to have the right mindset.
It’s that time of the week again, welcome to another exciting, informative, and motivating session of Ask Scott. This is the place to get your weekly dose of Scott’s helpful tips on staying motivated and where you can get your questions about building your ecommerce business answered. On this episode of The Amazing Seller, you’ll hear an encouraging message from Scott, when to create product bundles, how to keep track of your inventory, the best way to deal with product variations, and so much more! You don’t want to miss a minute of this engaging episode! Don’t Give Up! If you’ve been working on your ecommerce business for very long, you know that the temptation can be great to throw in the towel. Many business owners constantly struggle with self-doubt and find themselves wondering if all their work is worth the struggle. If that sounds like something you are going through, you aren’t alone! On this episode of The Amazing Seller, Scott takes a few minutes to encourage sellers like you who might be struggling with the idea of giving up. Don’t give in, keep fighting for that dream that got you started in the first place. Do yourself a favor and make a commitment right now to see the process through, you’ll be glad that you did! Hear more from Scott about this important topic on this episode! When is it a good idea to bundle products? How do you know that it is a good idea to bundle two well researched and well-performing products? How do you know that the bundle will work? On this episode of The Amazing Seller, Scott breaks down his approach to creating product bundles. The primary point that Scott drives home is that it is vital that the two products are related and complement each other. No one will buy gardening gloves paired with a baseball hat! Think through how the bundle complements and works under the brand you are developing. To hear more about this subject, make sure to listen to this episode! Is it a good idea to list different product variations under the same listing? As a business leader, you hate to waste your time and energy, so naturally, you look for ways to drive traffic to your product listing as effectively as possible. One way that many sellers do this is by featuring multiple variations under one product listing. But is this always the best strategy? Scott says that this plan will work well if all the products are the same only differing in options like size and color. If the product has different characteristics than color or size from the primary product, it’s best to bundle or create a separate listing. Get all the details on this topic from Scott by listening to this episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Don’t give up! Stay committed to the process. [10:00] Question #1: How do you know there is demand for a bundle? [19:30] Question #2: I have a question about tracking packages. [24:30] Question #3: Should I have multiple product variations under one listing?
TRANSCRIPT TAS 469 TAS 469 - Ask Scott #145 - Creating Bundles with Demand - Tracking Inventory to Amazon - Variations and Listing Options [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 469 and session number 145 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday and here we are again with...
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...another Friday session of Ask Scott. And I am fired up to dig into these questions today. And let me just give you a little idea of what we’re going to be talking about today, the questions that came in, and we’re going to be talking about creating bundles with demand. We’re going to be talking about tracking your ...
What would a clear and easy to understand breakdown of how to start a new ecommerce brand look like? Wouldn’t you like to know a proven method that shows how to get a brand up and running that generates $100,000 in 31 days? Does that sound too good to be true? It’s not! On this episode of The Amazing Seller, you’ll hear from Scott as he shares 7 steps you can start working on today that helped him and his new brand reach the success they’ve enjoyed. The work isn’t easy but if you can follow the steps, you will be in a good position to succeed. Have pen and paper ready, you are going to need it! Don’t expect to get rich overnight! It can be tempting to get overly excited and ambitions when you see numbers like $100,000 in 31 days. Fight that impulse to believe that you are going to strike it rich overnight. What Scott has developed here is the groundwork that will help sellers like you get into the best position for success. On this episode of The Amazing Seller, you’ll hear Scott explain his process and exactly what steps he and his team used to build up their new brand. Remember, slow and steady wins the race! Create milestones and goalposts that you want to achieve but make sure to have long view approach. Learn more from Scott’s seasoned perspective on this episode! Find a market that has a following. Before you even pick a product, it’s important that you find a thriving and vibrant market where you can start building your brand. Don’t assume that you can pick the product first and then find a following, it doesn’t often work like that! On this episode of The Amazing Seller, Scott goes over the best way to identify a large market, how to niche down in that market, and find social media channels that will help you grow your brand presence. This is a vital step to pay close attention to, especially if you follow these steps and plan on building an email list! To hear Scott expand on this subject and more, make sure to catch this episode! Build an email list, it’s your best asset! If you’ve been around the TAS community for very long, you know that Scott is convinced that building an email list is vital if you want to have a successful brand in 2018. On this episode of The Amazing Seller, Scott shares why building an email list is so important and how it can serve as your best asset as you build your brand. With so many changes coming down from Amazon and potential changes coming from Facebook, it’s wise for sellers like you to take the time and invest in an asset that you control. Listen to this episode as Scott provides further insights into this important topic! Make sure your product listing is optimized. If you want to have the most successful experience as you build your ecommerce brand, you’ve got to start by selling on Amazon. While the hope for many ecommerce sellers is to eventually move or expand their business to multiple channels, Amazon remains the best one to use for sellers getting started. On this episode of The Amazing Seller, Scott explains why Amazon is the best platform to build your ecommerce brand on and how you can make sure your listing is optimized before the first viewer finds your product. Make sure you have all the tools you need to set your product and your brand up for success right out of the gate! Don’t miss this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [9:30] Don’t expect to get rich overnight! [11:30] The 10 x 10 x 1 strategy. [14:00] #1: Find a large market using the touch list method. [15:00] #2: Niche down in that market. [16:00] #3: Find social media channels that validate your market. [18:30] #4: Build an email list. [23:00] #5: Find low competitive products is key! [25:30] #6: Optimize your product listing. [30:00] #7: Continue spending on PPC even after the organic sales are there. [33:00] Why brand building is so important for success in 2018...
Wouldn’t it be great if you could get the right people in place to scale and expand your ecommerce business? For some TAS followers, this may be a little too much “cart before the horse” type thinking but many of you are ready for expansion now and need help. If that’s not you, bookmark this episode of The Amazing Seller podcast featuring outsourcing expert, Nathan Hirsch! Nathan goes over his background with selling on Amazon, when you should start outsourcing tasks, why you should treat hiring a team member as an investment, setting the right expectations, the importance of good communication, and so much more! You don’t want to miss a minute of this valuable episode with Nathan! Start with a list! Where do you even start in identifying which tasks you need to outsource to free up your time and grow your business? Is there a simple way to hone in on the right tasks to outsource as you take this first step in building a team? On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch. The best way to begin this process, according to Nathan, is to make a list of all the tasks you do for your business on a daily, weekly, and monthly basis. Once you’ve made that list, circle the three easiest tasks and the three tasks that you hate to do the most. Nathan says, that from there, you have a good start on what tasks you need to get off of your plate. To hear more from Nathan’s insights, make sure to listen to this episode! Why it’s important to interview team members to find the best fit. Once you’ve identified which tasks you are ready to hand off and outsource to new team members, you’ve got to find the person who will be the right fit for your team! What should you look for when you go to hire someone? Is it just about the skillset or are there other factors you should look for? On this episode of The Amazing Seller, Nathan Hirsch breaks down three areas he’s identified as the most important to look for when you interview a new team member.
Skill Attitude Communication
Nathan is convinced that you have to have all three factors engaged if you want to find a good fit for your team. If you just look for someone with the right skill set but they don’t have a good attitude or if their communication is lacking, you are going to have a negative experience. Make sure to listen to this episode as Nathan expands on this subject and much more! Treat your new hires as an investment. As much as you’d like to hit it out of the park every time when it comes to adding new team members, you’ve got to remember to treat the process as an investment. Some team members will work out really well while others won’t. You’ve got to learn to roll with the punches and keep moving forward. On this episode of The Amazing Seller, Scott talks to outsourcing expert, Nathan Hirsch about how to get started when building your team and put people in the best situations to succeed. You’ll walk away from this episode with clear action steps that you can use today or down the road so you can take your business to the next level of growth. Don’t miss this helpful episode! Don’t underestimate the necessity of setting the right expectations! One of the worst things to happen to a relationship either personal or professional is to have mismatched expectations. How do you set the right expectations so you and your team stay on the same page from day one? On this episode of The Amazing Seller, Scott and his guest, Nathan Hirsch go over the role of expectations. As the leader of your business, you set the tone. Make sure to put your expectations in black and white, even consider creating a document that your new hires can refer back to so they know and you know what the appropriate expectations are. Make sure to listen to this episode as Scott and Nathan further discuss this important topic! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast!
Do you find yourself hitting a slump at the end of the week? Are you finding it stressful getting an ecommerce business off the ground? You aren’t alone! Let another session of Ask Scott give you the energy and motivation you need to keep pushing to reach your goals. On this episode of The Amazing Seller, you’ll hear Scott tackles questions from sellers like you. He covers his thought of the week, if retail sellers should list their product on Amazon, how to find the best packaging for your products, connecting with agents in China, and much more! You don’t want to miss this exciting episode! Set yourself up for success! One of the most challenging aspects of owning your own business is staying motivated and productive. A great way to stay focused and on target as a business owner is to make sure you have a positive environment around you. You can’t be surprised if things are disorganized in your business if your workspace and schedule are all askew! On this episode of The Amazing Seller, Scott gives listeners like you a peek into the environment he has created and how it keeps him focused and ready to take on any challenges that come his way. What can you learn from Scott’s tips for productivity? Find out on this episode! Watch the video of Scott's Office Tour
Is it a good idea to sell your retail product on Amazon? As more and more people hear about and get their start with selling on Amazon, some might wonder if it is a good idea to sell their retail products on the Amazon marketplace. You might even be considering approaching local retail shops who don’t sell their products online to propose a partnership. On this episode of The Amazing Seller, Scott goes over why he thinks this is a great idea and a wonderful way to get started as a new seller. Hear more about why Scott thinks this is such a great opportunity by listening to this informative episode, you don't’ want to miss it! Connecting with the right people can help you go far! How can you take your ecommerce business to the next level? What would it mean for your brand if you could establish the right connections with agents in China? Imagine the advantage you could have when starting relationships with suppliers! On this episode of The Amazing Seller, you’ll hear from Scott as he shares how sellers like you can start building relationships and vetting potential partners and agents in China. This could be the factor that puts your brand in front of the competition. Hear all about Scott’s tips for making the most out of this opportunity by listening to this important episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott’s thought of the week. [12:30] Question #1: Should I try selling my retail product on Amazon? [17:30] Question #2: What is the best way to get packaging created? [22:30] Question #3: How do I connect with an agent in China?
TRANSCRIPT TAS 466 TAS 466: (Ask Scott #144) Should I Launch This Product? - Packaging Issues - Finding Agents in China + Tips for Productivity [INTRODUCTION]
[00:00:03] Scott: Well, hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 466 and session number 144 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday and I’m coming back at you again today with another episode with your questions and I’m...
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...going to do my best to answer them. And I’ve like I’ve said in the past, I love answering these questions, but I love imagining that we’re sitting around the table at the coffee shop or wherever we are and we’re having these conversations. So, I just want to say thank you so much for submitting these questions. I feel as though we are more connected when I get to hear your voice, your name,
Welcome to part two of this episode of The Amazing Seller podcast featuring Scott’s conversation with ecommerce seller Mike Jackness! On this episode, you’ll hear Scott and Mike talk about setting the right price point, how to sell a product you’ve already given away, why there is still room for sellers like you on Amazon, product research tips, and much more! If you are looking for expert advice from ecommerce sellers who have built the type of brand you are hoping to create, you’ve come to the right place. Don’t miss a minute of this fascinating episode featuring Mike! How do you find the right price point for your products? As you build up your ecommerce business, you might be wondering how to find the right price point that will give you the profit margin you need and entice buyers at the same time. On this episode of The Amazing Seller, Scott sits down with ecommerce business owner Mike Jackness. Mike opens up about his process and how different tiers of price points appeal to buyers in various ways. Don’t get stuck underselling or overselling your product! Do the hard work and find out how to price your product correctly. Learn more about setting the right price point for your products on this informative episode with Mike, you don’t want to miss it! Is there still room to start a business selling on Amazon? Time and time again, Scott get this question, “Is it too late to start an ecommerce business and sell on Amazon?” So on this episode of The Amazing Seller, Scott turned that question to his guest, Mike Jackness. Mike shares his perspective and why he thinks there is still plenty of opportunity for sellers like you to jump in and grab your piece of the Amazon pie. While he acknowledges that the days of seeing instant or overnight success selling on Amazon have gone, Mike stresses the fact that if you are willing to put in the time and energy, there is still potential to grow a thriving business selling on Amazon. Hear more from Mike on this episode! Setting ambitious goals can lead to increased profit! What is your goal with getting your business off the ground and running? Do you have a short term and long term plan in place? How will you stretch yourself to reach ambitious goals? On this episode of The Amazing Seller, Mike Jackness joins Scott and describes how he got his start in business and why his unquenchable ambition has led him to the level of success he currently enjoys. Mike is convinced that the ecommerce sector is the perfect space to invest in and build a brand. Find out what lessons and insights you can learn from Mike’s story of success on this engaging episode! Brand building sets you up for long-term success! If you’d like to find short-term success, you can make a good amount of profit selling the odd product here or there and even using retail arbitrage. But what does it take to find long-term and sustainable success as an ecommerce business owner? On this episode of The Amazing Seller, you’ll hear from Mike Jackness as he describes how he’s built his ecommerce brand and how sellers like you can do the same. Find out how he and his team keep pushing out products to more and more customers who are ready and willing to follow their brand. Don’t miss this opportunity to learn from Mike’s unique perspective, listen to this episode to hear more!
Here's the Uber ride Scot talked about. Warning: It's a Crazy RIDE!
https://www.facebook.com/scott.voelker.9/videos/1796472390380519/ OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Mike talks about “Dripping out sales.” [10:00] Finding the right price point. [14:00] How to sell a product that you’ve already given away. [20:30] Is there still room for new sellers to get started on Amazon? [27:00] Why it’s important to look for depth when researching products. [31:00] Mike talks about setting ambitious goals. [38:30] Closing thoughts from Mike.
As a business leader, you want to use every tool that’s available and learn from as many sources you can. On this episode of The Amazing Seller, Scott welcomes Mike Jackness to the podcast. You’ll hear Mike share about his own journey as an ecommerce business leader, the importance of brand building, identifying a target audience, leveraging email lists, and so much more! Find out what lessons and insights you can learn from Mike’s story. This is a great opportunity to learn from a leader who has experienced the level of success you are striving for, don’t miss it! Brand building works! Have you struggled with getting your private label business off the ground? Are you still trying to figure out if creating and marketing a brand is the right move for you and your business? On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Mike Jackness. Mike breaks down why brand building works and how positioning products that work well together can make a huge difference in the profitability of your business. If you are ready to take your brand to the next level, make sure to catch this episode and learn as much as you can from Mike’s unique perspective! Finding your ideal customer. It won’t matter if you have the best product on the market if you haven’t put in the work and identified and targeted the right audience. How do you do that? Where do you even start? On this episode of The Amazing Seller, Scott sits down with successful ecommerce seller Mike Jackness. Mike explains how he’s developed and built his brand to target specific audiences by creating a customer avatar so he knows what his audience needs. If you want to reach the right audience with the right product and message, make sure to listen to Mike’s story and the helpful advice he has to share with sellers like you! Building an email list is the best way to connect with your audience! Are you still trying to figure out how to grow your customer base and reach more people for your brand? Have you considered using email lists in the past but have never pulled the trigger? What are you waiting for? On this episode of The Amazing Seller, Scott and his guest, Mike Jackness go over the success they’ve both experienced by using email lists. Find out how they strategically use their email lists to drive sales, test new products, and grow their following. You don’t want to miss this fascinating episode that could change the way you build your business! Why offers to your email list are better than Facebook Ads. When you get to the point where you are ready to launch a product, you might be wondering if you should drive sales by sending promotions to your email list, running ads through Facebook, or both. On this episode of The Amazing Seller, you’ll hear from ecommerce seller Mike Jackness as he shares why he starts with sending promotions to his email list to drive sales on a newly launched product. Mike doesn’t discourage sellers from running ads on Facebook to drive sales but he explains why sending offers to your email list is more effective especially when you try to drive sales in a given time period. Learn more about this topic from Mike on this informative episode!
Here's the Uber ride Scot talked about. Warning: It's a Crazy RIDE!
https://www.facebook.com/scott.voelker.9/videos/1796472390380519/ OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott welcomes Mike Jackness to the podcast. [5:00] Mike talks about the “Uber Game.” [8:00] Mike gives a run down of where his business is at right now. [11:30] Why brand building is so important. [15:00] What is Mike’s brand development strategy? [19:00] Finding a niche audience that works for you. [21:00] Creating a customer avatar and understanding your audience. [24:00] Mike talks about the formula he sticks by when launching a brand. [31:00] How to provide enticing offers to your li...
Are you excited about the direction of your business? Do you feel like you have all the tools and lessons you need to go out there and build a thriving ecommerce brand? If you need that extra push to keep going and continue firing on cylinders, you’ve come to the right place. It’s time for another session of Ask Scott here on The Amazing Seller podcast! On this episode, you’ll hear from Scott as he shares his thought of the week and tackles questions from listeners like you. Make sure to listen to as Scott touches on topics including the timing of your product launch, what to do when it looks like your supplier is ripping you off, and much more! Prepping for the future! You might be really focused and honed in on your business right now, and that’s great! But what about the next step? Are there things you can be doing right now to prepare for the future? On this episode of The Amazing Seller, Scott gives his helpful thought of the week that centers on preparing for the next step on your journey. Scott wants all of his followers to hold on to this important truth that he finds crucial, “Build today, for tomorrow’s success and results.” That’s some fantastic advice! Make sure to listen to this episode as Scott expands on this wisdom and much more! Go ahead, start your PPC campaign before you have reviews. As you finish up your product research and the other steps necessary to launch your first product, you might be wondering about how and when to launch your PPC campaign. On this episode of The Amazing Seller, Scott goes through how his thoughts have changed on this topic and why you should consider starting your PPC campaign even if you don’t have many reviews. Scott use to be of the opinion that you need as many reviews as possible before you start running PPC on your new product listing, he has since changed that view and encourages sellers like you to start using PPC right away. To hear more about running PPC at the launch of your product and other helpful subjects, make sure to listen to this episode! How to respond when you find your product listed by a supplier. It is a seller’s worst nightmare, you find your product listed by your supplier. What do you do? Are there steps you can take to prevent this scenario from happening to you and your brand? On this episode of The Amazing Seller, Scott shares that this situation happened to him so he has very relevant and helpful info to share that can help you prevent this from happening to you! Scott encourages sellers to reach out and contact the supplier and tell them that they can’t utilize the product because it belongs to them. Depending on what steps they’ve taken regarding patent pending status, they should include that information when they reach out. To hear more about safeguarding your brand from this important issue, listen to this episode to hear Scott expand on this subject! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Build today for tomorrow’s success and results. [4:30] Question #1: Should I start PPC before I have reviews? [12:00] Question #2: My supplier might be ripping off my product, what should I do? [20:30] Question #3: Should I start a separate Amazon account for my Private Label businesses?
TRANSCRIPT TAS 463 TAS 463: (Ask Scott #143) Timing Product Launches - Alibaba Ripping Me OFF - Using Old Account for NEW Brand [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 463 and session number 143 of Ask Scott. This is...
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...where I answer your questions here on the podcast and I do it every single Friday. This is 143 times that I'm going to be doing it back with you guys this Friday or depending on when you're listening to this.
Get ready for the very first Hot Seat session of 2018 with Scott and Chris on this episode of The Amazing Seller podcast! As always, the guys will break down an email from a TAS follower like you and then go through step by step what they see what's going well and what might need improvement. This is your chance to learn how the guys go through product listings and how they evaluate ways to refine their approach. Grab a pen and some paper and learn something new that could take your brand to the next level on this informative episode! Offers and giveaways work! Once you’ve built up a solid email list, you want to make sure that you provide valuable offers and giveaways that will drive traffic to your product listing and in turn, result in sales. On this episode of The Amazing Seller, Scott and Chris go over a listing that has succeeded in driving traffic and sales from their initial offer and giveaways which shows that this method works! Unfortunately, this seller saw a steep decline in sales after the promotional price and period came to an end. The guys go over some possible reasons for this decline and provide their suggestions for ramping sales back up. Don’t miss it! Make sure you take your time in the product research phase. One of the worst things that you can do as you build your private label brand is to neglect a careful and studious approach in the product research phase. On this episode of The Amazing Seller, Scott and Chris look over one example of a seller who may have missed some important steps along the way that came back to bite them later on. Don’t let yourself fall into a similar bind! Listen to this episode to find out what the guys caught and how sellers like you can avoid similar mistakes! You don’t want to miss this helpful episode! Introduce buyers to your brand through entry-level products. If you want to start selling a product in a specific product category that has lots of competition, it’s wise to introduce your brand to those buyers through easy, entry-level products. On this episode of The Amazing Seller, Scott and Chris share their thoughts on why the seller in this Hot Seat session has been unable to gain traction in sales after their initial launch. Part of the reason why this seller has lackluster results is due to the fact that they are selling a high priced product in a very competitive niche. While the guys don’t suggest that this product is a bust, they do explain how it could have eased into the marketplace with better results. To hear the guys go into further detail, make sure to catch this episode! Don’t forget to clean up your listing before you send buyers there. An easy way to set your product listing and ultimately your brand up for success is by double and triple checking that you’ve gone over everything you can to optimize your product listing. If you’ve been around the TAS community for very long you know that this is an issue that Scott and Chris hammer home time and time again. On this Hot Seat session, they again emphasize why it’s important to run through your checklists to make sure you haven’t left any stone unturned. Learn more from Scott and Chris’ perspective on this fascinating episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Chris goes over an email from a TAS follower like you. [5:00] Scott kicks off the Hot Seat with his initial thoughts. [8:30] Competing with top brands selling the same product. [14:00] How would Chris relaunch this product? [17:30] Why isn’t this product selling? [19:30] The reason why product research is so important. [24:00] How do you drive traffic from your email list without losing credibility? [32:00] Using lower priced items to lead people into your brand. [36:00] Scott goes over some helpful action steps. [39:30] Closing thoughts from Chris.
TRANSCRIPT TAS 462
What is it like to appear on Shark Tank? What lessons from that experience can leaders like you come away with? Is it a good idea to expect an immediate return on your investment when you are building up a brand from scratch? You’ll hear all about these topics and more on this special episode of The Amazing Seller! On this episode, Scott welcomes business leader and entrepreneur Andy Humphrey to share his experience of appearing on Shark Tank and how he’s building a thriving Private Label brand on Amazon. You don’t want to miss a minute of this engaging episode! An appearance on Shark Tank and lessons learned. Can you imagine getting selected to appear on Shark Tank? How cool would that experience be? What kind of offer would you get? What effect would the appearance have on your brand? Andy Humphrey was fortunate enough to get the opportunity to appear on Shark Tank and was more than willing to open up about the experience in his conversation with Scott on this episode. You’ll hear how Andy was selected, what the pitch was like, how he responded after he wasn’t selected for investment, and more! Make sure to catch this episode of The Amazing Seller as Andy goes into further detail with his experience and what sellers like you can learn from it.
Proof that Scott’s Launch Strategy works! What does it take to have a successful and profitable product launch? How do you capitalize on a successful launch to grow and build your brand? If you’ve been around the TAS community for very long, you know that Scott has developed a helpful launch strategy and approach that he’s tested and tried. But it’s a whole different story when you get to hear from an outside perspective of someone who knows business and has taken Scott’s strategy to heart. On this episode of The Amazing Seller, you’ll hear from Andy Humphrey as he shares his experience of launching products using Scott’s methods and how that turned out for him. Don’t miss a minute of this episode featuring Andy! Don’t underestimate the power of social media! What if there was a free tool that business leaders like you could utilize that would help spread the reach of your brand? Imagine how amazing that would be, that’s the power of social media! On this episode of The Amazing Seller, you’ll hear from Scott and his guest, Andy Humphrey as he shares his experience of leveraging social media to expand his brand’s presence. Specifically, Andy utilized Facebook Live sessions as he connected with potential customers and fans of his brand. Hear all about Andy’s experience and how sellers like you can take a similar path on this exciting episode! Just get started! As you take the time to listen to the perspectives of leaders like Andy to see what lessons and insights you can gather, make sure you don’t slip into complacency. Use all these great stories of success and learning from failure to take your next step. What are you waiting for? Get out there and take a risk! Money lost pursuing your dream and learning how your business works is not money wasted if you use it to grow in your understanding. Hear more from Andy’s story and discover the motivation and inspiration to get out there and take action on this helpful episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott welcomes Andy Humphrey to the podcast. [6:00] Andy shares how he got started with ecommerce. [12:00] The stress of buying seasonal inventory. [14:00] Andy talks about branching out to the lawn and garden category. [18:00] How did Andy get started with getting on Shark Tank? [23:00] Andy shares the experience of being on Shark Tank. [30:30] Where is Andy’s business now? What is he working on? [36:00] Andy talks about how he’s applied lessons he’s learned from a recent TAS event. [39:00] Embracing risk as a business strategy.
Are you ready to jump into the very first Ask Scott Session of 2018? Kick off the New Year on the right foot with all the motivation and inspiration you need to push ahead as you build your thriving ecommerce business! On this episode of The Amazing Seller, you’ll hear Scott share his thoughts on the need to focus and commit this new year to Take Action! He also gives a shout out to a TAS follower like you, and of course, answers the many questions you have about various ecommerce topics. Don’t miss a minute of this exciting and informative episode! Why focus and action will help you succeed! What are some helpful concepts that will help you start off the year fired up and ready to go? According to Scott, sellers like you need to hone in on two things, staying focused and taking action. They sound simple but if you are able to make these two ideas your motto for 2018, you’ll go far. Listen to this episode of The Amazing Seller as Scott expands on these concepts and much more! Also, don’t forget to check out episode #458 where Scott lays out a helpful guide that will set you up for success in 2018, the link to that episode is in the resources section below this post. What is the best way to respond to damaged products? As you build up your ecommerce business, you’ve got to be prepared to deal with the inevitable, damaged products. Do you have a plan in place of how you will respond when you hear from a customer that their product arrived damaged? On this episode of The Amazing Seller, Scott goes over the best way to respond that can turn a bad situation into a great opportunity to expand your brand's positive reputation. It may sound counterintuitive, but Scott recommends responding to that customer with a replacement item and a full refund. When you take this extra step, you communicate to your customer that you care about their experience and their satisfaction. To hear Scott go further with how you should respond to this type of situation, make sure to catch this episode! Is it a good idea to wholesale someone else’s products? As you’ve heard Scott say before, a great way to get started selling on Amazon is to partner with another business or individual who has a product that they don’t sell online yet. However, is it a good idea to put all of your eggs in that basket? On this episode of The Amazing Seller, Scott encourages a seller like you to proceed with a similar business partnership but to quickly start building up their own brand. The reason for this advice is because you never know how long that partnership will last. Don’t assume that a good business arrangement will last forever! Hear more from Scott on this topic and others on this fascinating episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Why you need to focus and TAKE ACTION in 2018! [3:30] Scott’s shout out to a TAS follower like you. [8:00] Question #1: What should I do when my product arrives damaged? [15:30] Question #2: I’m using FBM instead of FBA, is that a good idea? [20:00] Question #3: Should I open a new seller account or keep my current one? [27:30] Question #4: Is it a good idea to help a company wholesale a product? What are the downsides or concerns?
TRANSCRIPT TAS 460 TAS 460: (ASK Scott #142) $500k Listener Story - Damaged Products - Advantages of Old Amazon Account - Partner Deal with Existing Company (Thoughts) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 460 and session number 142 of Ask Scott. This is where...
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...I answer your questions here on the podcast. I do it every single Friday and guess what, I'm doing it again in 2018 because this is officially the first Ask Scott session of 2018.
Have you ever wanted to get the real scoop on which tools will help you succeed the most as you build your ecommerce business? How do you pick which ones to buy and when? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down which tools are the most helpful for the early stages of your brand building process. Don’t get duped by the hype and excitement of every tool that comes out on the marketplace. Take the hard-won wisdom that Scott has collected over the years and learn from his perspective. Don’t miss a minute of this helpful episode! Why should you use ecommerce tools? As you grow into your role as a business leader, you are going to have to make tough decisions like when to hire staff or virtual assistants. Before you even get to that step, you should really consider utilizing the wide range of ecommerce tools that are available in the marketplace today. Why should you use ecommerce tools to help you build your business? Simply put, an automated and streamlined system will save you time and money in the long run. To hear Scott’s take on why successful ecommerce business leaders use tools, make sure to listen to this episode of The Amazing Seller! What is Give Away Boost? You’ve heard Scott talk about building a launch list but did you know that there is a tool that he’s developed with his friend, Chris Guthrie that will help sellers like you get your list started? The tool is called Give Away Boost and it was built from the ground up specifically for ecommerce sellers. Scott has put this tool into action with his new brand which has been able to put together a list of about 20,000. Find out how you can get similar results using this plugin tool as Scott expands on this and more helpful tools on this episode of The Amazing Seller! Why you should use Convert Kit. One of the biggest questions out there when it comes to utilizing a launch list is what to do once you’ve built the list. The last thing you want is to stress out about when to send out your content and how to remind your followers of the great deals and contests that your brand is pushing. The ecommerce tool, Convert Kit will help you as you navigate the next step of pushing content to your assembled email list. Scott is confident that Convert Kit will help you push content and emails to your email list better than most of the other options in the marketplace today. Hear more about Convert Kit and other helpful ecommerce tools from Scott on this episode of The Amazing Seller! How Fetcher can help you make sense of all your accounting needs. Let’s face it, most business leaders aren’t equipped to handle all the accounting attention and details that are needed for a business to run smoothly. Most leaders suffer through the ins and outs of accounting for way too long and end up driving themselves crazy. If you can’t afford an employee to take care of the accounting piece for you, consider using an easy to understand accounting tool like Fetcher. Learn about all the cool aspects and advantages that Fetcher brings to the table on this episode of The Amazing Seller! Don’t miss this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Why should you use ecommerce tools? [10:00] How Scope can help sellers like you. [12:30] What is “Give Away Boost?” [16:00] Scott talks about how you can use the tool, Convert Kit. [18:00] What is the benefit of using Salesbacker? [21:00] How the tool, Fetcher can help your business. [26:00] What is Ignite and how can it help? [31:00] More tools and tips to help you succeed. [34:00] How split testing is made easier with Splitly. [37:00] What is Clickfunnels and how can it help you?
TRANSCRIPT TAS 459 TAS 459: (STOP Buying Every NEW TOOL) My TOP 5 FBA TOOLS I Use to Run MY Businesses in 2018 [INTRODUCTION]
[00:00:03] Scott: Well hey,
Are you ready to start off 2018 on the right foot? What steps can you start making right now that will set you up for success in the new year? On this episode of The Amazing Seller, Scott jump right into the New Year spirit with a bang! He covers long term and short term goals, the importance of identifying your “Why,” how to create a roadmap to achieve your goals, and so much more! Make sure to have pen and paper ready, you don’t want to miss a minute of this helpful and inspiring special episode! Three categories to work toward growth in 2018. As you move into the New Year, have you identified areas in your life where you want to see change? On this episode of The Amazing Seller, Scott breaks down three crucial areas that leaders like you should consider when setting out your goals and objectives for 2018.
Physical health Relational health Financial health
Don’t let what you’ve accomplished in 2017 stay the same! Reach for more improvement and further advancement! No one is going to take these steps toward health for you. Listen to this episode as Scott expands on what you can do to make solid progress toward your goals in 2018! What is your “Why?” If you’ve been around the TAS community for very long, you know that Scott is passionate about people finding their “Why” in order to sustain their efforts toward success. Have you found your “Why” yet? On this episode of The Amazing Seller, Scott explains the concept of your “Why” and how identifying it can make all the difference. Your “Why” is that one thing that will keep you going through good times and difficult times as you build your ecommerce business. Is it financial independence, more time with your family, a lifestyle with nice possessions? Learn more about the importance of finding your “Why” on this episode! Don’t let shiny objects distract you! If you could do one thing to set yourself up for success in 2018, what do you think that would be? According to Scott, it all comes down to clearing all the noise from your life and focusing on what really matters. So what are the voices, emails, and even people in your life who are causing you to lose focus? What steps can you take today, to start quieting those distractions in your life to zero in on what really matters? Listen to this episode of The Amazing Seller as Scott expands on this concept and much more! Create your daily schedule and stick to it! Some of the most successful business leaders in the world have a daily and weekly schedule that helps them succeed? Does following a daily and disciplined schedule come easy for you or do you find it a struggle? On this episode of The Amazing Seller, Scott breaks down his personal goals and the steps he is taking to achieve them. What can you learn from Scott’s approach? Listen to this episode to tap into Scott’s passion, focus, and drive as he heads into 2018 to make the most out of life! Don’t miss a minute of this episode so you can get Scott’s tips and insights! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] What you need to get started for Scott’s exercise. [6:30] What do you want to accomplish in 2018? [11:30] Yearly goals and 90 day goals; write them down! [13:30] Scott talks about his personal goals for 2018. [28:30] You need to get clarity on your “Why.” [34:00] Creating a roadmap to reach your goals. [43:00] How to make $30,000 profit in 12 months. [45:00] Stop being drawn to the shiny objects! [47:00] Create a daily and a weekly schedule. Track what you do! [49:00] Bonus tip: Set yourself up to be productive with energy!
TRANSCRIPT TAS 458 TAS 458: Your Goals for 2018 - How to create your roadmap (Step by Step) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 458 and today we're going to be talk...
Get ready to ring in the new year with another session of Ask Scott here on The Amazing Seller podcast! This is the place where you’ll find the energy, passion, and motivation you need to go out there and continue to reach your goals and build your ecommerce business. On this episode, Scott shares his thought of the week, goes over daily tasks for sellers, how to know if your listing has been hijacked, what to do when Amazon won’t let you use promo codes, and much more! You don’t want to miss a minute of this fascinating and valuable episode! Exercise your brain, not just your body! As the new year approaches, many well-intentioned people will make New Year’s resolutions and most of them will break them. What are your plans to make changes in 2018 and stick to them? Do you want to lose weight? Change your diet? Exercise more? Spend time with friends and family? On this episode of The Amazing Seller, Scott encourages business leaders like you to make sure that you include a goal to stretch your mind in addition to any plans you have to get your body in shape. As a business leader, this is especially important! To hear more on this topic from Scott, make sure to catch this episode! Daily tasks that will get you on the right track. What does it take to succeed as an ecommerce business leader? What daily habits and schedules empower and support a successful leader? On this episode of The Amazing Seller, Scott opens up and shares his insights on what it takes to lead a productive daily schedule. Scott says that it’s important to come up with a set of things you can do daily that will help you maintain your current business level and things you can do to stretch and grow your business. To get ideas on what to include in both those lists, make sure to check out the resources section that Scott has put together! How do you know that your listing has been hijacked? How do you know when your Amazon product listing has been hijacked? What can you do once that unfortunate event has occurred? On this episode of The Amazing Seller, Scott goes over what to look for, how to respond to a hijacked listing, and most importantly, how to prevent a hijacking from occurring in the first place. According to Scott, most hijacking occurs when you give the product away at a discount. To respond once a hijacking has occurred, Scott says to follow the Amazon procedure to contest the seller who is taking advantage of your listing. You can protect yourself from future hijackings by making sure you are brand registered and you have solid branding on your products with pictures of your branding in your product listing. To hear more on this topic, make sure to listen to this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott’s thought of the week; exercise your brain, not just your body! [10:00] Question #1: What action steps do you take daily to get started? [16:30] Question #2: How do you know your product listing is getting hijacked? [22:00] Question #3: I can’t use the promo code option in the Canada market, what should I do?
TRANSCRIPT TAS 457 TAS 457: ASK Scott Session #141 - Daily Business Tasks - Hijackers - Launch List and Coupon Codes [INTRODUCTION]
[00:00:02] Scott: Hey. Hey. What’s up, everyone? Welcome back to another episode of The Amazing Seller podcast. This is episode number 457 and session number 141 of Ask Scott. This is where I answer your questions here on the podcast. Yes, I do it every Friday. We’re going to do it again just after the holidays...
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...If you guys missed my holiday edition you probably want to go back and check that one out. That one will be episode 455, which was my Merry Christmas. I also gave you a gift to help you succeed. Everything I’m doing right now, guys,
Its that topic that few people like to talk about, taxes! But with tax season fast approaching, business owners like you need to know the most important information to stay productive. On this episode of The Amazing Seller, Scott invites Josh Bauerle back on the podcast to talk about all the relevant info sellers like you need to be aware of for the upcoming tax season. Together they cover why bookkeeping is so important, when to outsource a bookkeeper, what you can deduct as a business owner, what to do will inventory that won’t sell, what type of business entities to create and when, and so much more! You don’t want to miss a minute of this helpful episode! Why good bookkeeping is so important. Any good builder knows that if you want to have a solid end product, you’ve got to have a quality foundation. That same truth applies to building a business, if you want to succeed, don’t skimp on the basics! On this episode of The Amazing Seller, you’ll hear from CPA Josh Bauerle as he shares the importance of good bookkeeping. According to Josh, part of the process of keeping organized books is having separate accounts for your business. You need to have a bank account that is specifically set aside for your business, not a mixture of business and personal use. That same principle needs to be applied to your use of credit cards too. Get more helpful advice regarding bookkeeping and much more from Josh on this episode! How deductions can help you save BIG! Did you know, as a business owner, that you have a wide range of options at your disposal for deducting costs associated with your business? As a business owner who is likely running a large part of your business out of your home, there is a list of ways you can use deductions on everyday categories. For instance, you can deduct up to ten percent of your mortgage payments if you work out of a home office. You can also deduct utilities such as internet service and even travel costs! Learn more about tax deductions on this episode of The Amazing Seller with guest CPA, Josh Bauerle! What you can do with inventory that won’t sell. Have you ever been told that you should buy up lots of inventory before the end of the year to use it as a tax write off? Is that sound advice? What should you do with inventory that you can’t seem to sell no matter what you do? On this episode of The Amazing Seller, Scott and his guest, CPA Josh Bauerle go over some helpful options to both scenarios for sellers like you to consider. For the first scenario, Josh says that you can not use the purchase of new inventory as a write off until that inventory has been sold. For the second scenario, Josh says that it is a good idea to consider inventory you can’t sell as “Scrapped Inventory,” this allows you to write off the cost of acquiring that product as long as you document that you’ve disposed of it. To hear the guys expand on both of these topics and much more, make sure to listen to this fascinating episode! Four different types of business entities you should consider creating. As you start building your ecommerce business, you might be left with the question of which business entity you should create. Which option is the best one to select at the stage you find yourself in? On this episode of The Amazing Seller, Josh Bauerle breaks down the four options of business entities you can create and roughly when is the most appropriate time to set them up for your business. The four entities you can create are;
Sole Proprietorship or if you have a partner, a General Partnership. Limited Liability Company also known as an LLC. S Corporation. C Corporation.
To hear Josh break down each option and when it would be best to consider creating the entity that is the best fit for you, listen to this episode to find out! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Why bookkeeping is so important for business success.
Merry Christmas! Join Scott for this special TAS episode as he expresses his gratitude for a wonderful year with The Amazing Seller podcast. He also goes over some helpful steps that will empower listeners like you go out there and TAKE ACTION! Stick around for the second half of the episode as Scott shares a few stories from his career where he tried various business ventures and learned from those experiences. If you’d like to have a peek into Scott’s backstory and walk away with some great advice that you can put into action today, you’ve come to the right place! Prepare for the New Year, declutter! What is one thing that you could do today to prepare for success as the new year rolls in? Don’t you want to start the new year off on a great note? On this episode of The Amazing Seller, Scott challenges you to take this first step and set yourself up for success in 2018. Scott wants you to choose, right now to start decluttering some aspect of your life. You can start with your email inbox, that junk drawer in your house, or even that room where everything just gets tossed. The point is to start cleaning up and organizing some aspect of your life. If you can do this, you’ll find that you have energy and room in your life to tackle the larger things in life. So what are you waiting for? Go to the START resources and get started! Where are you on your journey of starting your ecommerce business? Have you already started? Great! What’s your next plan to grow your business? If you haven’t started, what are you waiting for? On this episode of The Amazing Seller, Scott encourages sellers like you to take advantage of the resources he has put together so you can go out there take action right now! Listen to this episode as Scott directs you to the “Five Step Private Label Roadmap.” You can also find a link to the resource page that he’s put together at the end of this post in the Resources section. Make sure to listen to this episode to get more helpful insights from Scott! Failure is part of the process, learn from it! How do you view failure or setbacks? Do you hate them and consider it a complete waste of your time and resources? Or do you see these setbacks, challenges, failures, or whatever you want to call them, as lessons to learn from? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you to take failure not as a curse but as an opportunity to learn. Scott also goes over several examples from his own journey where he was able to collect lessons and insights from business plans that didn’t “Succeed” as he would have hoped. Find out what you can learn from Scott’s examples and more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Enjoy your day! [5:00] Scott’s gift to you, 3 Steps. Step #1 Prep for 2018, declutter. [9:30] Step #2 Start, go to the Start Resource. [11:30] Step #3 Focus on one step at a time! [13:00] Just in time learning! [14:30] Failure is part of the process! [15:30] Scott shares some personal stories of how he’s learned from failures. [32:00] Closing thoughts from Scott.
TRANSCRIPT TAS 455 TAS 455: Merry Christmas + My Gift To Help YOU Succeed! All right. That was not that great but I did want to wish you guys a happy holiday whether you celebrate Christmas or not. Today is Christmas if you’re listening to this on December 25th 2017. Normally I would have probably just said, “Let’s just skip that episode because, well, it’s a holiday.” You know what? You guys are probably going to listen to this after the fact as well. Actually, I know you are. We have a lot of you that are listeners out there, and I’m going to talk about that here in a second. I want to thank every single one of you….
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[INTRODUCTION]
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Are you fired up and ready for another awesome session of Ask Scott here on The Amazing Seller podcast? This is your place to get the motivation, energy, and excitement you need to push through the tough parts of getting started in the ecommerce arena. On this episode, you’ll hear from Scott as he announces the winners of the Private Label Classroom scholarship giveaways and of course, as always, he’ll answer questions from sellers like you! What are you waiting for? Make sure to listen to this episode and use it as fuel to TAKE ACTION! Just do something! Where are you in the process of running your own ecommerce business? Seriously? What steps have you taken to get closer to your goal? Some people will take HUGE steps to accomplish their objectives while others need to take small steps along the way. Which one is the right fit for you? On this episode of The Amazing Seller, you’ll hear from Scott as he encourages sellers like you to stop listening to your internal excuse and decide to just start! Sometimes you need that strong and forceful voice that compels you to take action! That’s what Scott is here to do. Listen to this episode to get the inspiration you need to get started today! Is China the best place for product sourcing? What about the US and India? Are you at the point in your process where you are looking for sourcing for your product? Have you done your research and looked at the typical options in China? What about sourcing your product from the United State or India? Are these good alternatives to using manufacturers in China? On this episode of The Amazing Seller, Scott shares his thoughts on this subject. Scott says that if you can find a manufacturer in those countries and still make a decent profit, then go for it! He also touches on a trend he has seen with sellers who get a mold made in China then have it sent to the US or elsewhere for the actual production. To hear more about this topic, make sure to catch this episode! Could the use of 3D printing be a game changer? With the rise of 3D technology and other amazing innovations, how will this affect the ecommerce marketplace? Is it a good idea to start experimenting with 3D technology and start making products from home in that manner? On this episode of The Amazing Seller, Scott opens up about 3D printing and if sellers like you should look into it. Scott encourages sellers to go for it and experiment with creating 3D printed products. Why not? If it’s a resource you have access to and you have a good idea to test, then go for it! To hear more insights from Scott on subjects like this one, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Shoutout to PLC winners! [7:30] Question #1: Is it a good idea to source products from India or the US? [11:00] Question #2: What are your thoughts about 3D printing products? [15:30] Question #3: I’m trying to modify a patented product, is it worth it?
TRANSCRIPT TAS 454 TAS 454: Ask Scott Session #140 - Sourcing Outside China - 3D Printing Products - Utility Patents [INTRODUCTION]
[00:00:02] Scott: Well, hey, hey, what’s up everyone. Welcome back to another episode of The Amazing Seller Podcast. This is episode number 454 and session number 140 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday. And guess what? We’re going to do it again and I am pumped for you guys to be here and today what we’re going to be talking about...
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...is sourcing outside China. I get that question a lot. We’re going to address that today on the show. We’re also going to talk about 3D printing as far as products go, what it is maybe even if you don’t know what it is, and then utility patents. We’re going to discuss that a little bit also and just ...
Have you ever wondered what it would take to start consulting for businesses and help them list their products on Amazon? How would you even start that kind of consulting business? What would you charge? How would you grow a team around that business model? On this episode of The Amazing Seller, you’ll hear from special guest, Kathleen Kobel. Kathleen takes the time to answer all these aspects of starting a consulting business and helping businesses get started on Amazon. If you want to know what it's like or steps you can take toward helping businesses in your area list on Amazon, make sure to listen to this episode! This could be a perfect first step for someone like you to get started! Taking the leap to get started on a new project. What is it that gives people the confidence and boldness to put themselves and their services out there in the marketplace? Are some people born with it and others not? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kathleen Kobel to discuss how she got started consulting for businesses looking to expand to the ecommerce realm. Kathleen was able to approach businesses with confidence after she took the small step that was given to her in her 9 to 5 job. From Kathleen’s story, sellers like you can come away with the lesson that it takes little steps along the way to build up your confidence. So what’s that one step that you can take today that will move you closer to your goal? Get more helpful lessons from Kathleen’s story on this episode! Honesty and integrity go a long way! What are the values that you deem important when working with a team member or contractor? Do you want them to produce high-quality work more than anything or are there other aspects that are important to you? On this episode of The Amazing Seller, Kathleen Kobel talks about her consulting business and why she sometimes turns down prospective clients. You can get the sense when listening to Kathleen talk about her business that she really values honesty and integrity. Because of these values that Kathleen holds, she will let a prospective client know if she thinks that their product won’t be successful on Amazon’s platform. To hear more about Kathleen’s story and how she operates her business, make sure to catch this episode! Where to start connecting with local businesses. If you’d like to ease your way into running an ecommerce business by first approaching brick and mortar businesses to see if they’d let you list their products on Amazon, you might wonder where to start making those connections. On this episode of The Amazing Seller, Scott and Kathleen talk about some helpful places to start connecting with local businesses. Scott mentions the local chamber of commerce get-togethers as a good starting place and even hosting a meetup for local businesses to teach them about the benefits of selling on Amazon. If you are considering making consulting the first step in your journey as an ecommerce seller, then you don’t want to miss this valuable episode! Helping others get started on Amazon can make you hungry for success! What fires you up and keeps you reaching for success? Is it a goal you have in mind? Is it a certain level of wealth you’d like to live with? On this episode of The Amazing Seller, Kathleen Kobel shares her story and how helping others get started on Amazon made her hungry for her own shot at ecommerce success. Whether it’s Kathleen’s taste of building a successful brand on Amazon or your goals of making enough to cover your mortgage payment, whatever it is, you’ve got to identify your “Why” that one thing that keeps you motivated. Get more helpful insights and lessons from Kathleen’s story on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] Scott welcomes Kathleen to the podcast. [6:00] Kathleen shares her story and how she got started selling on Amazon.
What does it take for leaders like you to build a robust brand in a very niche market? Where do you start? What tools and tactics do you use to attract traffic and build a following? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they sit down with a TAS follower like you! Aaron and his wife started their own beekeeping business where they make skincare products and honey-based products and teach about bees. They started selling on Amazon in January and they reached out to Scott to see if he could help them figure out how to build out their brand. You don’t want to miss this fascinating episode featuring Aaron! Do you have a comprehensive keyword strategy? What is your keyword strategy? Do you have a solid idea of what keywords and phrases your customer base is searching for? What related terms and phrases could help you to connect with a larger audience that would find your product relevant? On this episode of The Amazing Seller, Scott and Chris go over keywords and how sellers like you can use them effectively. Chris makes the great point about using keywords that have to do with the product use and how that aspect of a keyword strategy can come into play. To hear more about this topic and other helpful tips, make sure to listen to this episode! Create helpful and valuable content to build a following! What is the difference between a good brand and a great brand? Content! If you have a product that you use that is part of your lifestyle, wouldn’t it be helpful to have a brand that provided you with free content to help you and educate you? On this episode of The Amazing Seller, Scott and Chris explain how you can elevate your brand to the next level by creating content that benefits your customer base. What is great about having Aaron on the podcast and open to sharing his product and brand is that sellers like you get real-world tangible examples of what this process looks like. Don’t miss this awesome opportunity, make sure to catch this episode! What it takes to build a following on YouTube. Have you ever found yourself wondering what it takes to build a successful and thriving following on YouTube? How do so many brand personalities churn out content that keeps people interested and coming back for more? On this episode of The Amazing Seller, Scott walks through key elements that make up an engaging and valuable YouTube channel. Imagine how a YouTube channel could impact your brand. Make sure to listen to this episode to learn what you need to know to get started and add this important aspect to your larger brand strategy! Don’t wait, start where you are! One of the hardest things to do is to start something new. Many people get really excited about an idea and find themselves going down the rabbit hole of research and gathering a lot of information about a certain subject or business idea only to never take action. Don’t let that be your story! Don’t let all the possibilities out there keep you from moving toward one idea in particular and seeing it through! Listen to this episode of The Amazing Seller and hear from Aaron as he shares his story and how he got his business off the ground. You don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Jump into the Hot Seat with Scott and his guest! [6:30] Aaron shares his story and how he got started with ecommerce. [11:30] What is the one thing that Aaron is struggling with? [14:00] Aaron talks about his first product. [16:30] Chris and Scott talk about Aaron’s keyword strategy. [26:30] Scott touches on why Aaron should build an email list and create content. [30:30] What will it take for Aaron to build out and expand his brand? [34:30] Scott walks through how Aaron can start a YouTube channel to build a following. [39:00] Chris and Scott talk about creating value and education in content creation.
Are you ready for that extra dose of inspiration to move you across the finish line this week? You’ve come to the right place! It’s time for another session of Ask Scott. On this episode of The Amazing Seller, Scott shares his thought of the week, how to respond when your sales drop to ZERO, what it takes to rank your product in a competitive niche, why building an email list isn’t needed for every product, and so much more! Grab pen and paper, you don’t miss a minute of this informative and helpful episode! Someone is watching you! Look back to those influential people in your life, what was it about them that made such a large impression on you? Was it your dad’s work ethic? Your mom’s ambition? Or your older brother’s innovation? Somewhere along the line, someone made an impact on you and right now, you are having that same effect on someone in your social sphere. On this episode of The Amazing Seller, Scott encourages leaders like you to think about the people in your life who are watching your actions, especially if you have kids. To hear Scott break down the responsibility of setting an example, make sure to catch this episode! What should you do if your sales suddenly drop to ZERO? Imagine that you are getting your ecommerce business off the ground and you have steady sales, then suddenly, almost out of nowhere your sales drop to zero. How would you respond? What steps can you take to correct the situation? On this episode of The Amazing Seller, Scott addresses this situation that a fellow TAS follower like you encountered. Scott says that one way to figure out how to start fixing the situation is to increase your PPC spending. This will tell you if you can get more views on your listing if those views translate to sales. If they don’t then there are a few other options you can start addressing. Listen to this episode as Scott expands on this subject and more! Is it always the best move to build an email list? If you’ve been around the TAS community you’ve heard from Scott about the importance of building an email list. If you haven’t, make sure to search the resources for more information on that subject. But the truth is, there will be some products and some brands where building an email list isn’t the best use of your resources. Make sure to listen to this episode of The Amazing Seller as Scott explains the few exceptions to this rule. You’ll also hear about how to compete in a niche market and so much more! Don’t miss this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] Scott’s thought of the week; you are being watched! [10:00] Question #1: My sales dropped to ZERO! What should I do? [18:00] Question #2: How do I rank my products in such a competitive niche? [27:30] Question #3: Does it make sense to build an email list for every brand/product?
TRANSCRIPT TAS 451 TAS 451: ASK Scott Session #139 - Sales Vanished - Help to Narrow Market - One Product and Email List? [00:00:03] Scott: Hey. Hey. What’s up, everyone? Welcome back to another episode of The Amazing Seller podcast. This is episode number 451 and session number 139 of Ask Scott. This is where I...
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...answer your questions here on the podcast. I do it every single Friday and I’m back to do it again. Man, let me just say I am really excited today. A little bit more than usual, if that can even happen. We’re in the holiday season. I always get a little bit more happy during the holiday seasons. It’s just a fun time. My father just visited for about two weeks so I got to spend some really good quality time with him. If you guys missed that video that I shot with my father talking about what it was like to raise me and really how it’s been raising an entrepreneur. He didn’t really realize it but that’s kind of what he was doing.
What does it take to build a successful and thriving ecommerce brand? Is it possible for the average person to start an ecommerce business from the ground up or do you have to have prior experience in order to succeed? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share the backstory of the new brand and where it stands today. The guys also go over their month by month numbers, how they recovered from going out of stock, takeaways from new sellers like you, and much more! If you are ready to get started with your own ecommerce business, you don’t want to miss this detailed and helpful episode! Look around you, there is likely a successful product nearby How do successful ecommerce brands find their products that perform so well? Is there a secret tool they use to find out if a product will be successful? How can an average person hope to find a good product to sell online? On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can find a product and build a profitable brand. The guys go back to the tool they’ve touted time and time again, the touch list. Take a look around you, chances are you’ve got a successful product within reach. To hear them explain how this concept works and much more, make sure to listen to this episode! Why you should use email lists and social media channels Why do so many ecommerce brands take off while others seem to never gain steam? What is a good way for an ecommerce brand to put its best foot forward? On this episode of The Amazing Seller, Scott and Chris stress the importance of utilizing email lists and social media channels to gain a following for new ecommerce brands. If you’ve been hesitant to follow Scott’s advice to build an email list and connect with social media avenues to grow your brand, think again. The guys explain how using those tools to connect with a prospective customer base and drive sales. Don’t miss this helpful episode! Don’t be afraid to start with multiple product variations! As you get started building your ecommerce business, how many products should you start with? Should you only focus on one product or should you consider multiple products or variations of one product? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they give their opinion of how many products you should start off with. Scott encourages new sellers to go with a product that can have multiple variations if at all possible. He also goes on to explain why it's best to launch more than one product for your brand. To hear Scott expand on this topic and provide more helpful insights, listen to this episode! Plans for future brand expansion What should be the long-term goal of an ecommerce business owner selling on Amazon? Should they continue to grow their reach on the platform or consider expanding to other ecommerce platforms like Walmart? On this episode of The Amazing Seller, Scott and Chris share their plans for the expansion of their brand. While the guys explain that Amazon is the best place to get started and test new products, they also share why it’s important to have an eye on the future and the possibility of taking your brand to your own platform. Listen to this episode as the guys go deeper into this topic and much more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott and Chris share the backstory of their brand. [13:00] Scott runs through early numbers for their brand. [15:00] Chris talks about running out of inventory and using preorders. [18:00] Getting back in stock and moving into the 4th quarter. [21:00] 3 takeaways from Scott. #1 investigate the market. [31:30] #2 email lists and social channels. [35:30] #3 add multiple skus and multiple products. [42:30] Scott talks about their plans to grow the brand to 7 figures. [46:30] Closing thoughts on brand growth from Chris.
There are so many advantages in life when you get the opportunity to learn from someone who has been where you intend to go. Would you take the time to learn from ecommerce sellers who started out and went on to success? On this episode of The Amazing Seller, Scott presents lessons and insights from eight of his students from the Private Label Classroom. This is your opportunity take in the lessons and perspectives of regular people just like you who have started their own ecommerce business. Make sure you have pen and paper nearby, you are going to need it! Why you shouldn’t take income too early. If you are like most ecommerce sellers, you’ve probably started this journey to draw an income and quit your day job. What if you draw an income too early and end up damaging your business? On this episode of The Amazing Seller, you’ll hear from one of Scott’s Private Label Classroom students as he cautions against the impulse to draw an income early on. John explains that one of the best ways to grow and expand your business as you get it off the ground is to reinvest your profit back into the brand and put off drawing a personal salary. To hear more helpful insights from John and other students, make sure to listen to this episode! Make sure you have a clear roadmap before you get started! What is your roadmap for getting started and launching your first product or your next product? How do you plan to drive sales and expand your brand? On this episode of The Amazing Seller, you’ll hear about why it’s so important to create a clear and direct roadmap as you get started with building your business. Don’t allow yourself to get two steps down the road without having the next steps outlined! Avoid confusion and discouragement by taking the time to develop your strategy. Learn more from Scott and the stories of his students on this episode! Don’t forget to build an email list! Imagine how helpful it would be to your brand to have a way to connect with your customer base. What would it mean for your sales strategy if you could push discounts and deals directly to a large collection of customers? On this episode of The Amazing Seller, one of Scott’s Private Label Classroom students, Rich, shares why he wishes he had started building an email list early on in his business. If you are still wondering why you should invest in building an email list, listen to this episode! You’ll get to hear from people who were just like you when they got started! Learn from their mistakes and their advice! Hear more on this helpful episode! Get the help you need to get started and avoid getting overwhelmed. There is no reason for sellers like you to feel like you are all alone in your journey to build an ecommerce business! Take the time to get connected to the TAS community via Facebook and consider joining a Private Label Classroom! Through these resources, you get to connect with people who are struggling to get started and can help you as you research products and troubleshoot issues that come up in your brand. At the end of the day, it’s all about taking that first step and getting started, maybe the first step for you is to connect with the TAS community. Hear more about how to get started on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] John shares his perspective as a new seller. [8:00] Jared opens up about lessons he has learned from getting started. [10:30] Why a clear roadmap can make all the difference. [11:30] Bill talks about what he’s learned along the way. [13:00] Rich shares about his struggles with product selection and building an email list. [16:00] Jonathan goes over lessons he has learned from starting his business. [21:00] Bob talks about failure, recovery, and driving toward success. [23:00] Nick shares about the struggle of selling a seasonal product.
What does it take to have a successful Black Friday or Cyber Monday for your ecommerce business? How can you extend that success to the rest of 4th quarter? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his new brand’s recent Black Friday and Cyber Monday sales numbers. If you’ve been around the TAS community for very long, you know that Scott’s not bragging when he shares these numbers. He wants to motivate sellers like you and give you the tools you need to experience the success that he enjoys. Make sure to listen to this episode as Scott reveals six takeaways from his recent successful sales numbers. Build an email list What is an effective way to test new product ideas? What will it take to drive sales and strategically spike your sales at any given point in time? Imagine what it would mean to have a constant connection and your finger on the pulse of your customer base. On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building an email list. Many long-time TAS followers know that Scott is passionate about getting all his listeners on board with building their own email list. For good reason! Scott and his team have seen the power and effectiveness of an email list and how it can help launch a brand into sustained success. To hear Scott expand on this topic and much more, make sure to listen to this episode! Make sure you have real expectations One of the most frustrating things in life is to go into an endeavor expecting one thing only to get a completely underwhelming and disappointing result. Have you had one of those experiences lately? Don’t let that be the case for your venture into building an ecommerce business! If you follow the advice and insights that Scott and his team share, you won’t hear any “Get rich quick” concepts or “Overnight success” stories. Scott wants to help sellers like you succeed but he’s not willing to talk the talk without having walked the walk. Listen to this episode of The Amazing Seller as Scott explains how he runs the TAS community and why it’s important to tune out the voices who make big promises with little effort! Lay the groundwork before you can experience success As Scott teaches, if you want to succeed, you’ve got to put in the work. He often gets asked, “Is it too late to get an ecommerce business up and running even in the throws of the 4th quarter?” Scott always responds by saying that it is never too late to start but it’s important to know you probably won’t see results for a while. In his experience, it all comes down to laying the right groundwork before you can expect to see the results you hope for. To hear more about Scott’s story and what it takes to build a successful ecommerce business, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] The new brand’s success on Black Friday and Cyber Monday. [9:00] Scott breaks down his recent Facebook post. [13:30] The advantage of laying the groundwork. [15:00] Scott’s 6 takeaways from Black Friday/Cyber Monday success: #1 Just Start! [16:30] #2 Launch multiple products. [20:30] #3 Be patient. [22:00] #4 Build an email list. [25:30] #5 Real expectations. [28:00] #6 Never give up. [30:00] Scott recaps all 6 takeaways.
TRANSCRIPT TAS 448 TAS 448 - The Story of The $6,810.91 Day (Ask Scott Session #137) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 448 and session number 137 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single Friday. Well, actually I take that back. I missed a couple and the reason is because well the most recent one was I had something important that I wanted...
Don’t you wish that you had a personal coach or a mentor who would come along and help you develop a roadmap and action plan so you could reach your goals? Do you have an idea of what a solid action plan would look like? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they share some helpful insights and ways you can get started today to move toward your goals. Don’t hesitate! Take this opportunity and follow through on the exercise and steps that Scott teaches on this valuable episode. Grab pen and paper so you don’t miss a minute of it! Why you need to establish a real and tangible goal. If you have any hope of moving from where you are to where you want to be, you’ve got to have a compelling and desirable goal to reach for. What is that goal for you? Do you want to go on more trips with your family? Do you want to make enough money to cover your mortgage each month? Whatever that one thing is that will move you and motivate you to embrace change and keep pushing when things get tough, you’ve got to identify it and write it down. If your goal stays in your head, you’ll never reach it. Listen to this episode of The Amazing Seller as Scott and his team discuss the significance of creating a tangible goal and working toward it. You don’t want to miss this powerful episode! Sit down and make an action plan. Once you’ve identified your target goal, you need to start making a plan to achieve your goal. But where do you even start? Imagine if you had a whole community of people who were trying to reach their goals too. What if that community also had a whole toolbox full of resources to help you tackle even the toughest parts of your journey to succeed as an ecommerce seller? That is exactly what the TAS team and community are here for! Listen to this episode of The Amazing Seller as Scott and his team explain how you can make an action plan and get started on your goals today! Work your way backwards from your goal. Make sure you aren’t overcomplicating your roadmap to success. You don’t have to have every single detail spelled out right away. Just get started, take the first couple of steps and learn as you progress. On this episode of The Amazing Seller, Scott explains how you can work your way back from your target goal to develop your action plan. Don’t get stressed out. Commit to making the changes you want to see and dedicate yourself to asking questions and learning along the way. To hear more about how to get started, make sure to listen to this informative and inspiring episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott’s RANT. [6:00] What is your “Why?” [9:00] Get real with your finances! [13:00] What is your plan? Scott goes over action steps.
TRANSCRIPT TAS 447 TAS 447 - How to Make Enough Money to Leave YOUR JOB (Action Steps + RANT) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 447 and today what I want to do is share with you how to...
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...make enough money to leave your job if that's what you're after. And I know, it sounds kind of hypey but it's the truth. I want to give you action steps plus I want to share with you a rant that I recently did in Dallas. I was attending FinCon. I also had a TAS meet up there. I also met with a couple of people on my team. You guys know them, Chris Shaffer and Joel Bower and we sat down and we recorded some segments for some video that we were doing.
One of them I thought we needed to air here on the podcast. It's what I call snackable content in a sense. I'm going to give you the action steps to go out there and make it happen It's going to be a mind shift thing. It's to also give you things that you can look at in your own p...
Have you ever wondered what is going on behind the scenes of The Amazing Seller? What is the team cooking up for 2018? How do they plan to expand their reach and help sellers get their ecommerce business off the ground? On this episode, you’ll get a special peek behind the scenes with Scott and his team as they talk about plans for 2018 and beyond. You don’t want to miss out on this unique and fun look at what the team has cooked up. Make sure to listen to this special episode! Why Amazon? As the ecommerce industry continues its upward trajectory, many business leaders wonder if it is still the best option to start and build a business on Amazon’s platform. Is it still worth it to start your ecommerce business on Amazon or are there better options out there to explore? On this episode of The Amazing Seller, you’ll hear from Scott and his team as they explain why Amazon is still the best platform for sellers like you to get started on. While the guys admit that there are good options out there for expanding your ecommerce business away from Amazon, it is still the go-to platform for getting your business off the ground. To hear the TAS team dive deeper into this topic, make sure to listen to this episode! What is success? What is your definition of success for your business, especially starting out? Do you expect to get rich quick or become an overnight success story? What if you just break even in your first quarter of profits? On this episode of The Amazing Seller, Scott and his team talk about keeping a healthy perspective on success as you start your ecommerce business. Don’t expect to go out there and have your brand hit it out of the park right off the bat. Learn from the guys at TAS and get a good view on what to expect as you build your business. Hear more from Scott and his team on this episode! Helping others and delivering value. How do you know that Scott and his team are dedicated to helping sellers like you make the most out of your ecommerce business? They continue to deliver value and quality content week after week aimed at helping you learn from their successes and their mistakes. So what are you waiting for? Take them up on their advice and get started with your ecommerce business today! Find out what steps you need to take to join the TAS community and get the ball rolling. Learn more on this episode and check out the resources section located at the end of this post! Challenge Yourself! Do you really want to build an ecommerce business? Seriously? How bad do you want it? Is it just a good idea that you find interesting or are you willing to really put your money where your mouth is? Are you ready to go out there and risk failure in order to find success? On this episode of The Amazing Seller, Scott and his team talk about digging deep and finding the motivation you need to fuel your journey toward success. If you want to succeed, you’ve got to know your “Why” and really go after it, sacrifice put in the hard work, and see what all of your efforts will get you. Get more helpful tips and insights on what it takes to grow your business and more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott and his team jump into the conversation. [5:30] TAS plans moving into 2018. [12:30] Why the TAS team encourages people to start their business on Amazon. [23:30] What is success? What are you benchmarks? [29:00] Plans to help TAS followers get started in 2018. [41:00] Helping others and finding success in the process. [47:00] Scott shares the stories from two TAS followers about getting started. [54:00] Challenge yourself! There are no excuses! [57:00] Closing thoughts from Scott.
TRANSCRIPT TAS 446 TAS 446: TAS Behind the Scenes and Vision for 2018 and Beyond! (Recorded Meeting) [INTRODUCTION]
[00:00:03] Scott: Well hey guys. Yes you're in the right place.
It’s that time again! After last week off, another session of Ask Scott is back! Scott took last week off from the Ask Scott Sessions to continue his five-part series that spelled out a Private Label Roadmap. If you want to check out the roadmap, check out the “Start” link in the resources section at the end of this post. On this episode of The Amazing Seller, Scott provides his usual thought of the week and then he tackles topics including product reviews, getting started without a mailing list, product variations, and more! You don’t want to miss this informative episode! Is it too late to start in the 4th Quarter? As many ecommerce sellers are in the throws of 4th quarter and the holiday shopping season, Scott often gets asked if it’s too late for new sellers to get started. His answer is a resounding NO! On this episode of The Amazing Seller, Scott explains why, even now, is a great time to list your product and get started selling. Don’t buy the lie that there is a perfect time to start. You can get started right now and begin building momentum for your brand. Listen to this episode as Scott breaks down why sellers like you should get started even in the middle of 4th quarter, you don’t want to miss it! Stop Making Excuses! Is it easy to launch your own ecommerce business? No, of course, it’s not easy. But it doesn’t have to be as daunting and intimidating as so many make it out to be! On this episode of The Amazing Seller, Scott explains how sellers like you can take steps to getting started with your businesses today. The biggest thing you have to decide is to refuse to accept any excuses. Don’t accept excuses from others and especially don't’ accept excuses from yourself. Now it the time! Jump in and put your first plan into place. If you need a good roadmap, make sure to check out the resources that Scott has put together in the resources section at the end of this post. Don’t make any more excuses! Hear more from Scott on this episode. Should You Have Friends and Family leave reviews? As you launch your product and are eager to drive sales and get your brand off the ground, you might be wondering if you should call on friends and family members to review your product. Is that still a good idea? How do you send them the product if you are giving it away to them? On this episode of The Amazing Seller, you’ll hear from Scott as he gives an update on this topic. Scott encourages sellers to stay away from using this strategy to get reviews started for their product. Instead, Scott says it's best to focus on getting clicks and sales, then the reviews will follow. To hear him expand on this topic and much more, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Is it too late to start in 4th quarter? [5:30] Stop making excuses! [14:30] Question #1: How can I get my products to friends and family to test? [23:30] Question #2: What do you recommend to launch a new product in a new category without a mailing list? [28:30] Question #3: How do I decide which variations to promote for my product?
TRANSCRIPT TAS 445 TAS 445: Ask Scott Session #137 - PL Roadmap Recap - Launching Products for Sales and Reviews - Variations Strategy [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 445 and session number 137 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single Friday except for last Friday. And there's a good reason I took last Friday off from the Ask Scott Sessions. Now you may or may not have been following along but what I ended up doing was a five part series. It's what we're calling our private label roadmap. Now, some of you know I do a workshop where I break down ...
After you’ve gone through all the steps to research, source, and list your product, now it’s time to launch it and start driving sales. What is your launch strategy? How can you put your brand in the best position to succeed once you’ve gone live? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over this final part of a successful launch strategy. The guys touch on how to discount your product accurately, getting your product to rank, how many reviews you need, the difference between feedback and reviews, and so much more! If you are ready to take your brand to the next level, make sure to listen to this informative episode! Discounting your product As you launch your product, you want to make sure you do everything you can to put it in a position to succeed. One of the best ways to accomplish this goal is to drive sales to your listing right out of the gate. On this episode of The Amazing Seller, Scott and Chris share how sellers like you can drive sales by offering a limited time discount on your product. The guys have adapted their approach over time but the goal remains the same, discount your product in a way that brings value to your customers and drives sales. You shouldn’t be focused on making a profit at this point, a good rule of thumb is to try to at least break even. To hear the guys explain this process even further, make sure to listen to this episode! How many reviews do you need to get started? For a long time, the common wisdom for ecommerce sellers launching their product was to make sure that you have a ton of reviews for your product as soon as possible. Because of this common wisdom, review groups and all other ways of eliciting reviews became prevalent. Is this still the case? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up about reviews and why they don’t put a ton of stock into this line of thinking. Rather, the guys suggest that sellers like you focus on driving sales, then organic reviews will follow! There are also steps you can take to encourage your buyers to leave reviews without violating Amazon’s terms of service. Make sure to listen to this episode to hear more about this subject! Quick Start Strategy As you product listing gets off the ground, you want to help it along by using either PPC or sponsored ads. What is the best way to use these helpful tools for ecommerce sellers? On this episode of The Amazing Seller, Scott and Chris provide a quick start guide that will give you what you need to jump in with these tools.
Find the top 10-20 keywords. Create a manual campaign with a daily ad budget of $25 a day or less. Let your campaign run for 7-14 days. Then download the search term report. Use the data from the search term report to find what keywords your buyers are using. Spend more on winners and cut the losers.
To hear the guys break down the quickstart guide in detail, listen to this episode to hear more! You don’t want to miss it! Focus on where you are! As an emerging business leader, it can be easy to get overwhelmed quickly. It’s understandable that you want to make sure that all the pieces are in place so all of your hard work pays off. But make sure you pace yourself! The last thing you need to get bogged down by the pressure to hurry up and move on to the next phase before you are ready. On this episode of The Amazing Seller, Chris provides some helpful insight that could make a huge difference to sellers like you. His advice is simple yet important, focus on where you are. Chris and Scott have lots of helpful advice to pass on, listen to this episode to hear more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [6:00] Scott recaps the 10x10x1 strategy. [8:00] Chris talks about discounting your product to drive sales. [10:00] What does it take to get you listing to rank?
What are the components of a successful product launch? What does it look like step by step to set up a product listing and position it for the best possible results? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive deep into what sellers like you need to focus on so your first product listing goes off without a hitch! The guys cover optimizing your listing, how to use the right keywords in your title, writing an effective product description, why you should create an email list, and much more! You don’t want to miss this critical episode! Optimize Your Listing! When you first create your product listing, you want to set it up for success and follow the best advice so it's poised for the best results. But don’t get so focused in on this step that you become paralyzed in the process! Do your best, your product listing doesn’t have to be perfect at this point in the pre-launch process. You can always go back and tweak things here or there to make your listing as competitive as it can be. To find out what it takes to get started on the best foot, listen to this episode of The Amazing Seller as Scott and Chris give you all the info you need to submit your listing and get the ball rolling! Using the right keywords in your title Do you know how to use keywords effectively in your product listing title? Where do you even start when it comes to using the right keywords? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through what keywords are and how sellers like you can make the most of your product listing. The guys say that the best place to start with keywords is to take a look at your competitor's listings and which keywords they use. They also suggest thinking through how most buyers will describe the product you are listing, that way, you can predict what keywords they will use when searching for your product. To hear Scott and Chris expand on this topic, make sure to catch this episode! The best way to use bullet points When you put together your product listing, make sure you think through how you will use your bullet points. Don’t assume that this part of the process is something that is a throwaway or unimportant, this is an area where you can use the keywords that you wanted to use in the title but ran out of space for their use. On this episode of The Amazing Seller, Scott and Chris go over the best way to use the bullet points section of your product listing. Scott sees the bullet point section as an easy and scannable list of benefits and features of your product. Find out how you can take advantage of the bullet point section and the product description section of your product listing by listening to this episode! Why you should create an email list Once you’ve landed on a product and you’ve done the hard work of getting your listing ready, you need to start thinking about your bigger picture strategy. How will you build your brand and set yourself up for success? On this episode of The Amazing Seller, Scott and Chris open up about the significance of building your own email list and how to use it to drive sales. What are you waiting for? The list building strategy is proven and provides a multitude of ways for sellers like you to leverage your list to improve your brand. To hear more about building an email list and how you get started, listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Why is the pre-launch phase so important? [6:00] You’ve got to have an optimized product listing. [10:30] Creating a product listing. [13:00] Understanding and using the right keywords in your listing title. [22:30] The best way to use bullet points. [26:30] Writing an effective product description. [35:00] Creating an email list. [41:00] Pick a strategy. [46:00] Scott recaps this episode and what to expect for the next...
Once you’ve validated and tested the products you want to feature as you start your ecommerce business, you have to take the next step, finding suppliers. Where do you even start to locate and develop a relationship with suppliers? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over what you need to know as you move into the next phase of your business. Don’t go into this next step blindly! Take full advantage of the wisdom and insights that Scott and Chris have from years of experience in the ecommerce industry. You don’t want to miss this valuable episode! Where to start connecting with Suppliers How can sellers like you connect with trustworthy suppliers for your first ecommerce product? Should you connect with multiple suppliers or go with the first one you find? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share what you need to do to start connecting with overseas suppliers. The guys go over resources like Alibaba and Aliexpress and how you can leverage those platforms to build a list of suppliers to connect with. Make sure to listen to this episode to get all the tips and tools you need to make sure your first interaction with a supplier is a positive one! Don’t miss this episode! Filtering through Potential Suppliers If you connect with a good list of potential suppliers for your first product, how do you filter through them and decide which one is the best fit for you? Is it all chance and a roll of the dice or is there a way to filter through your options efficiently? On this episode of The Amazing Seller, Scott, and Chris provide some helpful advice and a great tool you can use to help you through this difficult process. The guys suggest that you start by sending an email template they’ve developed with key questions for suppliers to answer so you can find the one supplier that will produce the best product for you. Don’t miss this episode as the guys break down the email template you can use! Make sure to order samples! As you prepare to launch your first product and you connect with the right suppliers, don’t forget to ask your supplier for samples! The last thing you want to do is to order a lot of products based on only a picture. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they describe how you can request and pay for samples from your chosen supplier. The guys suggest that you order at least two samples, pay for them, and have them sent to you by air. To get all the information you need regarding samples and other variables surrounding suppliers, make sure to listen to this episode! Do you have to go to China? Many new ecommerce sellers find themselves wondering if they can get their business off the ground without going to China. Is a trip to China necessary or is there a better option? On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can build relationships with inspectors and other third-party agents in China so you don’t have to travel overseas. Hear how Scott and his brand were able to make a great connection with an individual that ended up saving them a lot of money in the long run. You don’t want to miss this fascinating episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:30] Where do you start to source your product? [9:00] The difference between Aliexpress and Alibaba. [15:30] How to filter through potential suppliers. [24:30] Chris goes over an email template to send potential suppliers. [29:00] Why it’s important to order samples. [33:00] Scott recaps the sourcing process. [35:00] How many samples should you order and how do you pay for them? [38:30] How do you get changes or modifications of the product from the supplier? [40:30] Where to find suppliers in specific countries. [42:30] Do you need to have a separate email address?
How do you know what products to start selling as you get started with your ecommerce business? What criteria should you use to help you sort through the many product options in the marketplace? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they open up and share how sellers like you can learn their process and avoid much of the trial and error that other sellers face. Don’t think of it as a shortcut or a guarantee of success, think of this process as the collected experience and advice of ecommerce sellers who have been in your shoes and genuinely want to help others get their business started in the best way possible. You don’t want to miss this informative episode! Product Discovery The best way to get started on your journey of finding a product that will successfully sell in the marketplace is NOT to run to the latest tool! Instead, Scott and Chris encourage sellers like you to take the time to write out a “Touch List.” You may be tempted to skip this part of the process, don’t! On this episode of The Amazing Seller, the guys break down why it's vital to take the time and write out a touch list. They also explain how you can use Ebay and Amazon to get a sense of which products are trending. If you’d like to get further details on how to use the touch list, Amazon, Ebay, and other helpful tools, make sure to listen to this episode! Product Criteria Once you’ve come up with a list of products you want to look into, you’ve got to dive even deeper to make sure it will perform well on the market. What’s the next step? How do you make sure a product will perform in the way you need it to? On this episode of The Amazing Seller, Scott and Chris walk through what it takes to run a product idea through well thought out criteria. Here is a brief glimpse of Scott’s product criteria.
A product that serves a market. A product that retails for $19 - $45 or more. A product that is lightweight and less than 2lbs. A product that has less than 200-300 reviews. A product that sells at least 10 units a day.
If you are ready to really dive deep and run your product ideas through Scott’s criteria, make sure to listen to this episode as Scott expands on this list and so much more! How to validate a potential product. Before you pull the trigger and run with a product, it’s important to make sure you’ve validated it to the best of your abilities. Don’t give into the impulse to just wing it! On this episode of The Amazing Seller, Scott explains what sellers like you need to look for as you prepare to move forward with a potential product. The depth of a product is a really important factor to explore. Scott describes product depth as searching for your product on Amazon and coming up with results showing at least eight different sellers moving ten units a day or more. Don’t miss additional information on product validation, listen to this episode with Scott and Chris to hear more! The 999 Trick Don’t you want to get an idea of how a product is performing in the ecommerce marketplace before diving in head first? Wouldn’t it be great to find out how many products on average sellers in your product category are selling? On this episode of The Amazing Seller, Scott and Chris reveal the “999 trick.” What is the 999 trick? The 999 trick is where you go to a competitor's Amazon listing and you place 999 units of their product in your cart. When you take this step, you will likely get a message telling you that 999 units are not available but it will reveal how many units are available at that time. You should then repeat this exercise over the course of seven days, compile the data, and then create the average of how many units are being sold over the course of a week for that seller. To hear Scott expand on this exercise and why it’s important to the product validation process, listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
What does it take to get a Private Label business up and running on Amazon? How do you know the best practices that will lead to success and where to even start? On this episode of The Amazing Seller, you’ll hear from Scott as he starts the first of a five-part series on how TAS followers like you can get your start as a Private Label Seller. You don’t want to miss a minute of this episode where Scott and Chris talk about how to start a “Touch list,” how to pick a product category that you’ll succeed in, why starting on Amazon is the best option, and so much more! Make sure to have pen and paper ready! How to use a “Touch List” With so many options out there in the marketplace, where do you even start to pick a product you should start selling in your Private Label business? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how starting a “Touch list” can help you come up with a starting point toward finding your first product. The guys describe the touch list as creating a list of items around you right now that you are touching and then branch out to the items around you within reach. This simple exercise will help you pay attention to an easy beginning point of everyday products that you could start selling in your ecommerce business. To hear the guys expand on this touch list and much more, make sure to listen to this helpful episode! Why Amazon is your best bet As prospective ecommerce sellers get ready to start their own small business, they often wonder if Amazon is the best channel to pour their time and energy into or if they should start selling on their own website first. On this episode of The Amazing Seller, Scott and Chris explain why they remain convinced that starting on Amazon is the best way to get things off the ground. According to Chris, Amazon is the best option because it is so much easier than creating and drawing traffic to your own website. You can also gage the marketplace on Amazon more effectively to validate which products you should start selling. Make sure to listen to this episode as Scott and Chris expand on the reasons why you should get started selling on Amazon! Just Get Started! What is holding you back from getting started on your journey toward owning a Private Label ecommerce business? Are you worried about getting all the details just right and removing all room for failure? If that’s the case, you’ll never start! Don’t let the prospect of failure keep you from ever getting started! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they do their best to motivate and encourage sellers like you who are just getting started. It’s not an easy path to take but both Scott and Chris will tell you, it’s totally worth it. To hear more from the guys about what it takes to get started, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott talks about the success of his new brand. [4:30] The first step to get started, create a touch list. [9:00] Chris talks about a story of finding an untapped product category. [13:30] Why should you start your ecommerce business utilizing Amazon? [23:30] Just get started!
TRANSCRIPT TAS 417 TAS 440: PL Part 1 - The 5 Step Roadmap Series to Launch Private Label Products on Amazon (Overview) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 440 and today I am excited because we are going to be kicking off...
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...this 'Five step roadmap series to launch private label products on Amazon' and I’m going to explain exactly what this all means. I have Chris Shaffer on who is also going to be here during this series and we are going to really walk through t...
Are you ready for the inspiration and motivation you need to get your ecommerce business firing on all cylinders? Prepare for another awesome session of Ask Scott where your biggest questions about products, keywords, suppliers, and so much more get addressed right here every Friday! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over some exciting new episodes coming up for the TAS crowd and how you can win a free scholarship to the Private Label Classroom. If you are ready to learn and improve your business practices, make sure to listen to this episode! Monday’s Suck! If you’ve been in the workforce for very long, you know the one almost seemingly universal truth that Monday’s suck! But do they have to suck? Is it just a fact of life that you have to accept as a working adult? On this episode of The Amazing Seller, Scott dives into one of his weekly thoughts to help business leaders like you stay focused and motivated throughout the week. According to Scott, the one person who has control over that dreaded “Monday feeling” is the person you see in the mirror every morning, YOU! Don’t hold yourself back, take charge of your attitude and your future. To hear Scott expand on this topic and much more, make sure to catch this episode! Brand Registry Ever since Amazon revamped their brand registry process there have been a lot of questions from business leaders like you. How do you know what to expect with the new process in place? On this episode of The Amazing Seller, Scott explains how the process works and what sellers like you should be prepared to experience. The new process involves getting a trademark registered which can add a whole new layer that many sellers aren’t prepared for. Scott encourages sellers out there who are holding off from starting their business until they are brand registered to just get started and worry about brand registry later in the process. Find out why this is the best approach when you listen to this episode! Starting with a Product that has Variations If you are just getting started as an ecommerce seller, you may be wondering what is the best way to get started with your first product. Should you start simple or should you jump in with a product that has multiple variations? On this episode of The Amazing Seller, you’ll hear from Scott as he shares what new sellers should do to make sure they are best positioned for success right out of the gate. Scott’s advice is to go with whatever seems to be selling the most in the category you want to start selling in. If it's a product with no variations, start there, if it has multiple variations, that’s where you want to start. Go where the sales are. To hear Scott expand on this topic and other helpful insights, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [8:30] Scott’s weekly thought; Monday’s suck! [15:00] Question #1: A question about seed keywords. [28:00] Question #2: How do I deal with the delay of brand registry? [33:00] Question #3: Is it a good idea to start off with my first product with variations?
TRANSCRIPT TAS 417 TAS 439: ASK Scott Session #136 - PPC Seed Keywords - Brand Registry 2.0 - Starting with Product Variations [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 439 and session number 136 of Ask Scott. This is where...
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...I answer your questions here on the podcast and today we are going to do just that and I haven’t said this in a while but I like to imagine that we are all sitting around in a coffee shop or maybe a restaurant, wherever and we are just having this conversation together.
And it’s funny I get a lot of people that email me and say,
Don’t you hate it when you know someone is just trying to make a buck off of you? Of course, you do! Then why do so many business leaders out there in the marketplace today continue to use sleazy tactics? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they share helpful tips that will empower you to sell your brand to eager customers without coming off as being sleazy. Do business the right way with honesty and integrity! To hear how you can get your business started on the right foot, make sure to catch this informative episode! Connecting with people One of the most difficult aspects of building a business online is losing sight of the human element. Whether it’s dealing with contractors, suppliers, or your clients, it’s vital to remember to treat the individual like a person who is worth your kindness and respect. On this episode of The Amazing Seller, Scott and Chris open up about the importance of connecting with people in a way that communicates you care. If you really want to stand out from the competition, taking your time to be considerate, kind, patient, and helpful goes a long way in the ecommerce business community. To hear more about this subject, make sure to listen to this episode! Jab, Jab, Jab, Right Hook If you want to create raving fans of your brand, you’ve got to provide them with value! It’s not just about the value you create in providing a good quality product, you’ve also got to provide them with good resources and information so they learn to trust you as an authority. On this episode of The Amazing Seller, Scott and Chris explain how sellers like you can build off of valuable content and earn credibility with your fans. Don’t overthink the process! Find out how you can make an impact move toward solid business growth by listening to this episode! Tell Stories! An easy way to tell that someone just wants to sell something to you is if they have a lack of personality to their approach. You’ve been there, haven’t you? When a salesperson shares all the stats and figures but they never tell a story or try to connect with you on a personal level. On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain the value of telling stories and letting your personality shine through. You don’t have to be perfect, in fact, people will connect better if you embrace your quirkiness. Don’t be afraid to let your guard down and show who you are to your audience. To hear more about how to tell stories and make a personal connection with your customers, make sure to listen to this episode! How to craft a compelling “Hook” What does it take to really bring in your audience and make them interested in the content you provide via your email list? Do you have to go the super sleazy route in order to succeed? On this episode of The Amazing Seller, Scott and Chris breakdown how sellers like you can craft a compelling “Hook” to draw your customers to your content. When you are connecting with your customers via email, you’ve got to make your message stand out. One of the best ways to do that is to ask a question or make a bold statement. You can also provide interesting content like DIY (Do it yourself) projects. To hear more helpful tips from the guys on how to make your content stand out, listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Scott and Chris go over the numbers they’ve acquired from building a list. [4:30] Remember, you are connecting with people. [9:00] The struggle with delivering non-monetary value. [14:00] Why stories are so effective and how to connect with your emails. [19:30] Send out weekly content to your email list. [23:30] Crafting a “Hook” to draw your audience in. [30:00] Sell the open and the click. [36:30] Applying email writing lessons to social media posts.
Have you been waiting eagerly to hear what Scott’s big announcement will be? The wait is over! On this episode of The Amazing Seller, you’ll hear Scott’s big announcement about how TAS followers like you can enter to win a scholarship to the TAS private label classroom. On top of this exciting announcement and the details of how to enter, Scott also goes over an email from a TAS follower that brings up the topic of how to get more reviews. Make sure to catch this episode to get Scott’s five steps that’ll lead to increased product reviews, don’t miss it! Find a Product with Low Reviews If you want to set yourself up for success as an e-commerce seller on Amazon, what will it take? Do you need to have an amazing product? Do you have to have the perfect business plan? On this episode of The Amazing Seller, Scott explains what you need to get started on the right foot and move your business toward success early. One of the very first ways sellers like you can start off poised for success is to identify a product that has at least ten units being sold each day and has a low amount of reviews. This formula, according to Scott is perfect for sellers just getting started or moving toward their next product. To hear more about this topic, make sure to catch this episode! Don’t Neglect a Solid follow up process! Do you have a follow-up strategy in place for connecting with your Amazon buyers? When was the last time that you evaluated your process for follow up? On this episode of The Amazing Seller, Scott shares some helpful steps and tools that sellers like you can use to make sure you aren’t missing any opportunities to connect with your buyers. The last thing you want is to leave an easy process like follow up neglected, even if your efforts bring in a handful of followers, wouldn’t it be worth it? To hear more about this subject and more, listen to this episode! Build a Good List If you’ve been around the TAS community for very long, you know how much Scott likes to encourage followers like you to make sure to build a good email list and a good social media following. How is your list building going? What steps have you taken to build and grow your list lately? On this episode of The Amazing Seller, Scott once again explains why you need a good email list and social media following to succeed as an ecommerce seller. Don’t delay, find out why this step is so important! Listen to this episode to hear more. Don’t forget to engage with your followers! Don’t you hate it when you find that someone has invited you to an event and it feels like a total waste of your time? Don’t make that same mistake by delivering low-quality content and follow up with your email list and social media subscribers! On this episode of The Amazing Seller, Scott shares why and how you can deliver worthwhile content and offers to your followers that will make they glad they choose to follow you and your brand. Get more helpful tips and insights like this one from Scott on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Scott’s BIG ANNOUNCEMENT. [5:00] An email from a TAS follower regarding reviews. [9:00] Scott’s five steps regarding reviews. [12:00] Make sure to build a good list! [18:30] Engage with your followers. [20:00] Scott recaps his five steps. [24:30] Scott gives an update about the status of his brand with Chris.
TRANSCRIPT TAS 437 TAS 437: Review Strategies That WORK NOW and the FUTURE! [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 437 and today we are going to be talking about...
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...review strategies that work now and in the future. I’m going to be going through five steps that we use in all of the ...
Are you ready for another week to tackle your goals and move one step closer to successful ecommerce business you’ve always dreamed of? You’ve come to the right place to get fired up and ready to go! On this episode of The Amazing Seller, you’ll hear from Scott as he shares some helpful takeaways from a recent TAS meetup, why your excuses are no good, and of course, he answers questions from TAS followers like you! Don’t miss this helpful episode, it could be just what you need to fan those embers into a full-fledged fire! Meetups are HUGE! Did you know that being part of a group or community can help you stay on track? This is why people join groups like Weight Watchers, being part of a larger community with a similar goal keeps you motivated. On this episode of The Amazing Seller, you’ll hear from Scott as he shares the power and impact that local TAS meetups have had on leaders like you! What is your plan to stay on track? Do you have a local group of fellow business leaders you could connect with so you can stay focused? Hear more from Scott on this topic and much more by listening to this episode! Partnering With Local Businesses Are you looking for a low-risk way to start your journey as an ecommerce seller? Have you considered connecting with local businesses to see if you could list their products online and form some sort of partnership? On this episode of The Amazing Seller, Scott shares how he heard from TAS follower like you at a recent meetup about how they’ve connected with local businesses to start their foray into ecommerce selling. If you’ve been looking for a way to get started but you are unsure of the overseas dealings and product testing, you might want to consider this option. Make sure to listen to this episode as Scott share more helpful insights like this one! Don’t Buy Your Own Excuses! What is holding you back from getting started on your own ecommerce business today? Is it a lack of money, time, additional resources, or all of the above? Don’t let those excuses hold you back! On this episode of The Amazing Seller, you’ll hear from Scott as he shares why all the excuses you could muster to delay starting your journey toward running your own ecommerce business today are useless. Is it difficult? Yes! But if you really want it, and you are willing to struggle toward a worthy goal, you can do it! Hear more from Scott as he tries to motivate and inspire business leaders like you to get started on this episode. Take Advantage of Resources Around You! Do you or someone you know have the skills to create marketable items from home? Have you considered leveraging those products and testing them in the ecommerce marketplace? What are you waiting for? On this episode of The Amazing Seller, Scott encourages TAS followers like you to take advantage of resources around you to get started or branch out on your next product. This one piece of advice could be a huge gamechanger for sellers like you! Make sure to listen to this episode as Scott expands on this subject and so much more, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott’s takeaways from a recent TAS meetup. [11:00] Question #1: Is my cost per email for running giveaways is too high? [20:00] Question #2: I have a custom textile product a friend makes, is it a good product to start with? [24:30] Question #3: Is brand registry worth the effort?
TRANSCRIPT TAS 436 TAS 436: Ask Scott Session #135 - List Building Numbers - High Priced Products - Trademarking Pros and Cons [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 436 and session number 135 of Ask Scott. This is where I...
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...
How do you know that the supplier you’ve picked is trustworthy? Are you nervous about doing with overseas suppliers? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down steps you can take to make sure you are on the right track and not placing your business and money at risk. Scott also shares a helpful story from his own experience that will help you understand the lessons and steps he goes over. Make sure you have pen and paper ready, you don’t want to miss this vital and relevant episode! Take the Time to Build Relationships As a species, we are relational beings. But did you know that building and cultivating relationships can help you in business in addition to your personal life? On this episode of The Amazing Seller, Scott explains the impact you can have by taking the time to build and develop meaningful relationships. The goal isn’t to have just a one-sided relationship, a healthy and mutually beneficial relationship provides a net positive to both parties. What steps can you take today to start building thriving and strategic business relationships? Make sure to listen to this episode to find out! Don’t Skimp on Having Your Suppliers Inspected! One way to ease your concern when conducting business from overseas is to hire an independent inspector to visit your supplier in person and go through their facility and production process. But where do you start? How do you connect and build a relationship with an independent inspection agent? On this episode of The Amazing Seller, Scott explains how he went through the process himself and how sellers like you can do the same! Don’t be too intimidated by this whole process, take your time, do your research and trust people like Scott who have been there and what to help business owners like you make the right decisions. Make sure to check out the resources links at the end of this post! Your Relationship with Your Overseas Contact could be a Gamechanger! You might think that all this talk about building a relationship with an overseas contact is too good to be true. It’s not, it can also save you a large amount of money in the long run. On this episode of The Amazing Seller, you’ll hear from Scott as he walks through how his contact in China took the initiative and saved his over $5,000 in potentially unusable products. From there, Scott and his business partner were able to further connect with and make an offer to this contact to work directly for them as an independent contractor and inspector. Imagine what a connection like that could do for your brand! To hear more about Scott’s story, make sure to listen to this informative episode! Four Steps You Can’t SKIP Wouldn’t it be helpful to have a set of guidelines or steps that could clearly mark out how sellers that are new to dealing with overseas suppliers should proceed? Good news, there is! On this episode of The Amazing Seller, Scott shares four steps that can help sellers like you as you proceed with building relationships and establishing business connections overseas.
Always get inspections by an agent or a third party that you can trust. If you can help it, don’t ship to Amazon directly for your first product. Request a small order to test the quality of the product yourself. Get pictures along the way.
If you’d like to hear more about these helpful steps that Scott has provided, make sure to listen to this episode as he expands on these steps and more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Connections and relationships are HUGE! [6:00] Scott tells his story of building a relationship that saved him money. [12:30] You really need to have your suppliers inspected. [17:30] Why you need to build relationships with your overseas contacts. [33:00] 4 Steps you need to follow.
TRANSCRIPT TAS 435 TAS 435: China Agent Speaks OUT and Saved us $5k on Bad Prod...
What do you do when you are trying to build an email list with a giveaway but you don’t get the numbers you’d expect? Should you just accept that situation or can you make changes to your approach to improve the numbers? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they go over an email from a TAS follower like you and explain what they would do to improve signups for their giveaway. The guys also cover the difference between running ads on Facebook and Instagram, how to adjust ads to connect with the target audience, why it’s important to be specific, and much more! You don’t want to miss this helpful episode! Facebook Ads vs. Instagram Ads When you are getting started with building an email list and you are considering running ads on Facebook, Instagram, and other social media sites, how do you decide which one will provide the best results? Do you have to suffer through trial and error or can you learn from others who have already been down this road? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they explain their experiences running ads on both Facebook and Instagram. While the guys don’t steer people away from running an ad on Instagram, they’ve found that running an ad on Facebook yields more consistent results. To hear more about running ads on social media sites and more, make sure to listen to this episode! Why You Should be Specific What is your strategy when crafting a compelling giveaway? Do you advertise an expensive and popular item that is trending in the marketplace at the time? Or do you offer an item that will appeal to your specific target audience? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they break down why sellers like you need to be specific in your giveaways and avoid the generic offers. While you might get a lot of interest if you give away an Xbox or an Amazon Fire Stick, it won’t get you very far if those items don’t connect to your specific category and the type of buyers you are trying to attract to your list. Consider using an item that is popular among your niche audience so you get people who will be genuinely interested in what your brand has to offer. Get more helpful tips like this one in this episode! The Cause of Low Opt-In Numbers Do you know the common reasons why an offer that you run might not perform very well? What steps can you take to identify and correct those issues that come up when running a giveaway? On this episode of The Amazing Seller, Chris and Scott go over a helpful rundown of what may cause your giveaway to bring in poor results. One area that the guys touch on is making sure your offer is attractive enough to your target audience. If you don’t put a decent monetary value on the item that you are giving away, why would people pause and consider following through on your giveaway? They wouldn’t! To hear additional reasons that lead to poor giveaway results and what you can do to avoid them, listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Chris reads an email from a TAS follower. [6:00] The difference between running ads on Facebook vs. Instagram. [11:00] Chris and Scott talk about how they would tweak the ad. [17:30] Be specific and avoid the generic. [21:00] Why you might be having a low opt-in rate when running offers. [23:00] Chris runs through a helpful checklist.
TRANSCRIPT TAS 417 TAS 434: (Troubleshooting Session) WHY List building isn't performing Good and is Expensive [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 434 and today I've got...
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...my good friend Chris Shaffer back on and it actually has to do with episode 43...
Are you fired up and ready to go? What is that one thing that drives you and keeps you striving for success? Is it a goal that you keep working toward? Have you taken the time to vocalize it and write it down? Maybe put it next to your computer or on the refrigerator? It’s for another Ask Scott Session where you can get your weekly dose of energy, excitement and drive to help you to keep moving forward. On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thought of the week and covers questions from TAS followers like you! Don’t miss a moment of this energizing episode! Keeping a Positive Mindset Did you know that your mindset can have a huge impact on the success of your business? Think about it, if you are hopeful and positive about the steps you are taking in building your ecommerce business, it will act as fuel to the fire that drives you. On this episode of The Amazing Seller, Scott opens up about the power of a maintaining a positive mindset and the benefits it can have in life and business. If you are looking for that missing piece that can help you stay focused and passionate about the work you are putting in, make sure to check out this episode and helpful insights that Scott has to share! Acquiring More Product Reviews What can you do to get more product reviews for your Amazon product? What steps have you already taken to try and increase the number of reviews? On this episode of The Amazing Seller, Scott explains how sellers like you can start taking steps that will increase the chances of getting more reviews on your product listing. Scott encourages sellers to focus on bringing a high-quality product to market and to make sure that the product you are listing isn’t dependent on high reviews to drive sales. If you’d like to hear Scott expand on this topic and more, make sure to listen to this episode! Payment Methods for Suppliers Let’s face it, getting started with your ecommerce business can be intimidating and even scary. Especially when you are faced with the decision to send money overseas to your supplier. What is the best course of action for taking this first, big step? On this episode of The Amazing Seller, Scott shares his thoughts on how to take this step wisely. Don’t get fooled! When preparing to pay your supplier, Scott encourages sellers like you to make sure you do your homework on the supplier you are considering to use. Scott also suggests using platforms like PayPal and escrow services to help safeguard your money as you wait to receive the product you ordered. Get more helpful insights into this subject by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Thought of the week. [14:00] Question #1: Why is my product ad showing up on other web pages? [21:00] Question #2: How can I get more reviews for my product? [28:00] Question #3: What is the best payment method to use with suppliers?
TRANSCRIPT TAS 433 TAS 433: Ask Scott Session #134 - Mindset TIP - Amazon Re-targeting Sales - More Reviews - Payment Options for Products [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 433 and session number 134 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single Friday and yes we are going to do it again and I've got a few good questions that I want to answer. I want to give my opinion, my advice and just give you a little bit of direction. What we are going to be talking about today is Amazon retargeting sales for you and then we are also going to be talking about more reviews and we are also going to be talking about payment options for products that you are looking to source.
Are you ready to get started down the path to launch your very first product? Are you considering taking the steps to launch your next product? Either way, this is an episode you don’t want to miss! On this episode of The Amazing Seller, Scott and Chris break down the components for a holistic and healthy pre-launch strategy. They cover the use of keywords, email launch lists, if it’s a good idea to use a review group, product listing optimization, and much more! You don’t want to miss this informative and helpful episode! Utilizing Keywords Do you have a good handle on how to utilize keywords in your product listing? When was the last time you evaluated your approach? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down all the info you need regarding keywords and how to use them effectively. According to Scott, the best place to put your researched keywords is in your title, that is where Amazon is placing a lot of their attention and focus. He goes on to explain that after you’ve optimized your keywords in the title, the next place to include those keywords is in the bullet points and in the listing’s back end. To hear Scott and Chris expand on this topic and more, make sure to listen to this episode! Why You Need an Email Launch List Is taking the time to build an email launch list really worth the investment? Are there other ways to accomplish what an email list can do for ecommerce sellers? On this episode of The Amazing Seller, Scott and Chris go over why they remain convinced that building an email launch list should be at the top of your priority list. The guys explain that building an email list will help you not only drive sales for the product you are launching, it will help you expand your brand presence and position you for future product launches. If you feel intimidated by the whole email list topic, make sure to check out the workshop that Scott and Chris put together located in the resources section at the end of this post. Should You Use a Review Group? Is it a good idea, give the recent Amazon changes regarding reviews to utilize a review group? Are there other, more effective methods out there to elicit reviews? On this episode of The Amazing Seller, Scott and Chris share their thoughts on review groups and if they are still worth your time. While the guys don’t completely disavow the use of review groups, they do encourage sellers like you to allocate your resources toward building your own email list which will encourage buyers to leave reviews. They also touch on the option of connecting with social media influencers to leverage their followers to drive sales to your listing which will, in turn, increase your chance for building up reviews. To hear more on this topic from Scott and Chris, make sure to listen to this episode! Don’t Forget to Optimize Your Listing! Do you have a good system in place to optimize and review your product listing? When was the last time you evaluated your checklist? On this episode of The Amazing Seller, Scott and Chris cover essential steps they cover when running through a new product listing for their brand. If you’ve covered your keyword use, you have a good PPC strategy, and you’ve built a solid email list, the next step may be to take a look at the photos you are using for your product listing. This sounds like a basic and simple step but you’d be surprised at how many sellers miss this crucial aspect. Don’t skimp on product photos! Spend the money to get high-quality photos of your product, you won’t regret it. Learn more about this subject by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Chris goes over an email from a TAS follower. [6:30] How do you use your keywords in your product listing? [9:30] Where to start with identifying your keywords. [13:30] Getting started with an email launch list.
What does it take to secure and build off of a loyal customer base? How can sellers like you gain traction and develop a solid positive reputation? On this episode of The Amazing Seller, you’ll hear from Scott as he shares several stories that will help you gain a good perspective on what it looks like to deliver top level customer service. Scott also explains what some of the companies that he interacted with did wrong and how you can avoid their mistakes as you connect with customers. If you are ready to take your ecommerce business to the next level, make sure to catch this informative episode! Attitude Matters! Do you love your job? Seriously? Do you enjoy starting your own ecommerce business? What part of the endeavor lights you up and excites you? Can you tap into that excitement in a way where it translates to your interactions with customers? On this episode of The Amazing Seller, Scott explains why attitude is a crucial factor that can have huge implications for your business. If you don’t love to interact with and settle customer service inquiries, it might be best to contact that aspect out to someone who can do it well. If you hate interacting with customers or you find it bothersome, it will show up in how you serve them! Learn more helpful insights from Scott on this episode! Communication is Key Don’t you hate it when you expect to hear from someone and all you get is silence? That’s the worst! You feel like you’ve been taken for granted or just simply ignored. That’s the last thing you want your customers to feel, as a business owner. On this episode of The Amazing Seller, you’ll hear from Scott as he describes why communication is vital to the healthy growth of your brand. When a customer has a problem or if their purchase will be delayed, make sure you communicate with them right away! If you communicate and go the extra mile for your clients, your reputation will be better for it in the long run. Hear more about this topic from Scott on this episode! Impress the Customers You Already Have Think back to the last time you were impressed as a customer, either by the product or by the service that was provided. How did that experience make you feel a consumer? What can you do as a seller to illicit that response from your customers? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down why customer service is an important component to a thriving and growing brand. You don’t want to neglect or take this aspect of business ownership for granted! Learn from Scott’s stories and find out what to do and what not to do when it comes to taking care of your customers! Guard Your Reputation In the marketplace today, few things are a valuable as your reputation. If you make a wrong move, your brand might be blasted on Twitter and it might end up going viral! That’s the last thing that you want to have happen. So how do you ensure your reputation stays solid? Put the customer experience at the center of your business model. Have a clear idea of what the customer will experience from beginning to end as they engage with your brand. For more practical action steps regarding this topic, make sure to catch this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] Scott’s pool story. [9:30] Attitude matters! [11:30] Don’t forget to communicate with your customers. [23:00] Take care of the customers you have. [25:30] Scott’s story about getting medical care for his dog. [36:00] Showing that you care for your customers can make a huge impact. [39:00] Having the wrong people in key positions can damage your reputation. [40:30] Guard your reputation on Social Media. [42:00] Scott’s story visiting a local bar. [44:00] Scott recaps a couple takeaways.
TRANSCRIPT TAS 431 TAS 431: The Proven Plan to WIN Customers for LIFE and Help Grow Your B...
Sometimes you really need that extra push to get you toward the finish line. Think of these weekly Ask Scott Sessions as your push or jolt of motivation to keep you moving and pressing forward! On this episode of The Amazing Seller, you’ll hear from Scott as he delivers a helpful rant on the way you should treat people as a business leader. He also goes on to answer questions from TAS followers like you tackling subjects like selling two products in the same category, relying on Instagram traffic, what ecommerce angle to focus on, and more! You don’t want to miss this fascinating episode! Don’t Be a Fake Friend! Don’t you hate it when someone is trying to sell you something aggressively? You’ve been there, haven’t you? Think of what it can be like when you are interacting with the stereotypical used car salesman. You walk away feeling used, it’s generally not a positive or pleasant experience. On this episode of The Amazing Seller, Scott launches into a helpful rant encouraging sellers like you to really consider how you treat other people. People are not simply a means to an end, people matter and the way we treat them matters. Make sure to listen to this episode as Scott expands on this topic and more! Two Products in the Same Category As an ecommerce seller, you want to have a couple irons in the fire. Following Scott’s advice, you should focus on starting off with that first product performing strongly before you have too many products vying for your attention. But, what about two products in the same category, is that a good idea? On this episode of The Amazing Seller, Scott shares his perspective on this important topic. At the end of the day, Scott says that listing two products in the same category isn’t a problem as it all comes down to the level of competition in that particular category. To hear more about this subject, make sure to listen to this episode! Focusing On Instagram Traffic What should you do if you discover that your target audience digitally “hangs out” on Instagram? Go there, of course! Don’t expect your audience to follow you, you have to go to them and market your product to them in the spaces where they spend their time. On this episode of The Amazing Seller, you’ll hear from Scott as he explains why it’s important to focus on this digital spaces in addition to building your email lists. While some sellers may be tempted to just focus on a Facebook group or an Instagram channel, Scott advises sellers to still connect via an email list primarily. The last thing you’d want to see is your investment in a social media venue gets hacked or shut down, you don’t have to worry about that happening with an email list. If you’d like to hear Scott continue to expand on this issue, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Another helpful “Rant” from Scott. [14:50] Question #1: Is it possible to list two products in the same category? [18:30] Question #2: A question about getting started in ecommerce. [25:50] Question #3: Would it be a good idea to drive traffic to my Instagram account?
TRANSCRIPT TAS 417 TAS 417: UPDATE - Product Listing Strategies to BOOST Sales and Rank Higher in Amazon with Karen Thackston
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 430 and session number 133 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single Friday as long as you keep submitting them and you are and I apologize if it's been awhile since you submitted it and if I haven't answered it quite yet, I will try to get to it as soon as possible. I try to answer three to four different questions on the Ask S...
Do you ever find yourself looking over product research data, convinced that what you are seeing it too good to be true? Have you returned to that same product data a day or two later to find that it has changed significantly? You aren’t alone! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they breakdown data provided by a TAS follower like you! The guys go over the data, explain what they see, discuss reasons why the data may have changed, why the product is still a good investment, and so much more! You don’t want to miss out on this informative and helpful episode! Why You Might See Conflicting Product Sales Numbers When you are conducting your product research and looking at the sale numbers, you might see different results between searches. What is the cause of these different results? On this episode of The Amazing Seller, Scott and Chris go for a deep dive and examine all of the angles. The ensuing results may be caused by one seller opting for a more aggressive PPC campaign. Other variables include updates in the algorithm by the search engine. If you’d like to hear further explanations for these differences, make sure to listen to this episode as the guys expand on these ideas and more! Don’t Forget to Double Check Your Numbers If you come across product sales data that seems like an untapped gold mine, use caution and a healthy dose of skepticism! Ask yourself a few questions and consider doing the search again to make sure you are seeing the data correctly. On this episode of The Amazing Seller, Scott and Chris go over data supplied by a TAS follower like you. The guys go on to explain why it's important to not get your hopes up over a few pieces of data. Take the time to listen to the totality of this episode as both Scott and Chris take their time and walk through how to interpret search results. You don’t want to miss it! Use the Same Keyword Search Phrase Every Time As you build up your brand and expand in the ecommerce business realm, you no doubt, have come across helpful tips that have saved you valuable time and resources. Don’t brush past topics and steps you think you’ve covered before, take the time to slow down and pay attention to new tips that could make all the difference. On this episode of The Amazing Seller, Scott and Chris carefully go over product research data and give helpful tips that have the potential to save you time and money. The guys explain why using accurate search terms when conducting product research is vital to predictable results. Don’t miss this episode as they expand on these insights and much more!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Scott and Chris dive into product data. [8:30] Why is there a discrepancy with the sales numbers? [11:00] If the data is too good to be true, make sure to double check. [16:00] Make sure you use the same phrase every time you search for data! [19:00] Scott gives a recap of what they’ve covered.
TRANSCRIPT TAS 429 TAS 429: How to Use Product Research Data to Confirm Good Product Selection (Coaching Call) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 429 and today we're going to be talking about how to use...
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....product research data and confirming good product selection. I'm really excited about this episode because I'm going to be sharing with you an actual conversation that I have with Chris Shaffer and myself and we took one of our students and we took their question which was really about Jungle Scout's data. They actually pulled data on a product, probably around two weeks before they ran it again and then they seen a huge difference. So they asked us,
Are you racking your brain trying to figure out how you are going to expand your brand and build an email list? What steps have you tried already? Do you feel too intimidated to start using tools like Facebook Live? On this episode of The Amazing Seller, you’ll hear from Scott as he reveals five steps for sellers like you to utilize Facebook Live and video as part of your brand development strategy. Don’t get left behind! Learn all the tips and tools you need to get started and begin producing content for your brand via video today! You don’t want miss this essential episode! Where to get Ideas for Content One of the hardest parts about getting started with producing videos for your brand is coming up with popular and engaging content? Where would you start? On this episode of The Amazing Seller, Scott shares some helpful tips on where sellers like you can get good ideas for your video content. The first place that Scott suggests going for content ideas is the competition. Go to leading sellers or brands that you are trying to compete with and see what videos and blog article they are posting. Don’t expect to get all your ideas from your competition but this is a great place to get started. Make sure to listen to this episode to get additional tips from Scott! Start With a Fan Page Before you even get started with your videos, you have to have a vehicle for posting and sharing the great content that you will create. The first step is to create and build up a Facebook fan page for your brand. If you don’t know what that fan page should look like, check out the TAS fan page or brand specific fan pages to get further ideas on how to get started. On this episode of The Amazing Seller, Scott goes through why it’s important to build a solid fan page on Facebook and how that uniquely positions your brand for further expansion. If you are truly ready to take your brand to the next level, you’ve got to listen to this episode! Develop an Outline Have you ever come across a presentation or a video that, by the time you finish watching it, you feel like your time was wasted? Sure! Everyone has had that experience at some point. How do you avoid your video having that same effect on your audience? What makes a video pop and stand out as valuable to the audience member? On this episode of The Amazing Seller, Scott walks through why it’s helpful to develop an outline of what you plan to cover on your Facebook Live videos. He goes on to explain why it’s helpful to have action steps and additional resources to connect your audience too. Listen to this episode as Scott expands on this topic and much more! Engage with Your Audience! What will make your Facebook Live video stand out among a crowded field? Is it even possible to be a unique voice? On this episode of The Amazing Seller, Scott shares how sellers like you can connect with your audience in a meaningful way. It goes beyond providing good content, you have to be willing to engage with your audience. Put yourself out there, be willing to come off as goofy. People will respond to someone who is genuine and authentic. Make sure to listen to this detailed episode so you’ll have the tools and steps you need to help your brand succeed. Don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Why use Facebook Live and Facebook video? [10:30] What type of content should you be creating? [14:30] You can boost the reach of your videos after you’ve broadcasted them. [16:00] What do you need to get started with using video? A Facebook fan page! [19:00] Prepare an outline for your video script. [23:00] Go Live! [25:30] Comment and interact with your audience. [27:00] Scott recaps all 5 steps.
TRANSCRIPT TAS 428 TAS 428: 5 Steps to Use FB Live and Video to Drive Product Sales and Build Your Brand
[INTRODUCTION]
[00:00:03] Scott: Well hey,
What keeps you motivated as you struggle and strive to build up your ecommerce brand? Do you have a goal or objective that keeps you focused? Do you read books that inspire you? Whatever it is, making these weekly Ask Scott Sessions part of your routine will keep fired up and ready to keep going out there each week to find the success you’ve been looking for. On this episode of The Amazing Seller, you’ll hear from Scott as he delivers his thought of the week, goes over a helpful keyword tip and explains how email follow up works with your Amazon customers. Don’t miss out on this informative episode! Is Success Still Possible? Is it too late to get involved in starting your own ecommerce business? TIme and time again, people ask Scott this question. His answer is a resounding “No!” It’s not easy to get an ecommerce brand up and running but if you put into practice a well thought out strategy there still remains significant potential for success. On this episode of The Amazing Seller, Scott explains how business leaders can still jump into the ecommerce industry and make an impact. You don’t want to miss Scott’s helpful take on this topic! Utilizing Facebook Live Have you developed a strategy to drive external traffic to your product listing? What about brand development? If you want to succeed in today’s marketplace, you’ve got to be focused on building out your brand presence. On this episode of The Amazing Seller, you’ll hear from Scott as he jumps in and explains how sellers like you can stand out from the crowd and utilize tools like Facebook Live. Another helpful tip that Scott shares is to reach out to social media influencers to promote your brand and connect with a relevant demographic. Learn more from Scott on this vital subject by listening to this episode! Email Follow Up How do you connect with your customers? What is allowed when it comes to communicating via email with your Amazon customers? How can you build a reliable email list of your customers while remaining within Amazon’s terms of service? On this episode of The Amazing Seller, Scott goes through how sellers like you can build your email list without bombarding your customers or breaching your agreement with Amazon as a seller. He also explains why providing quality customer service and product information can boost your standing in the eyes of buyers. You don’t want to miss this critical episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Thought of the week. [11:45] Question #1: How can I start pushing my brand via Facebook Live? [24:00] A keyword tip. [28:30] Question #2: How do I follow up with my Amazon customers without violating the TOS?
TRANSCRIPT TAS 427 TAS 427: Ask Scott Session 132 - Brand Building - BIG Keyword Tip - Email Follow Up [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 427 and Session number 132 of Ask Scott. This is where I answer your questions here on the podcast. We do it every single Friday, I'm going to do it here again today. Today I...
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...actually do have a nice cup of coffee sitting in front of me because I wanted to, well, I wanted to get into that mood of where we hang out, like I always talk about at the local coffee shop and we just talk about this business or just life in general.
Today I’ve got three really great questions. Actually, I’ve got two questions and one big keyword tip that one of our listeners had phoned in and I’m going to share that with you. I’m going to give you my thoughts on that as well. We’re also going to be talking about brand building and we’re going to be also talking about email follow up as far as Amazon goes. That’s what we’re going to be talking about here....
It’s that time of year again, 4th quarter! Are you positioned in the best possible way for your brand to get the exposure and results you need? What will it take for this year to end well for your bottom line? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they help prepare sellers like you as the fourth quarter of 2017 kicks into full swing. The guys discuss their planned PPC strategy, when to use PPC and when not to in the 4th quarter, how to use Bid Plus, when to use headline search ads, and much more! You don’t want to miss this crucial episode! Increasing PPC Usage Have you thought of or developed a plan for using PPC during the 4th quarter? How do you think your usage will change during this time of year? Should it change? On this episode of The Amazing Seller, Scott and Chris jump right into how they plan on using PPC this final quarter of 2017. One aspect that the guys touch on is regarding sudden increases versus a steady increase in PPC spending. At the end of the day, both Scott and Chris encourage sellers to lean more toward a steady increase over a sudden increase. If you’d like to hear them expand on this topic and more, make sure to catch this episode! Black Friday and Cyber Monday PPC Effectiveness Are you prepared for Black Friday and Cyber Monday? What lessons will you integrate from your experience last year? How do you plan to document your experience this year in order to make changes for next season? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain their approach when it comes to using PPC during Black Friday and Cyber Monday. Both Scott and Chris agree that if your product is performing well up to those days, there is no strong reason to change your PPC spending. To hear the guys dive deeper into this subject, listen to this episode! Headline Search Ads Is it a good idea to take advantage of headline search ads during the 4th quarter? Have you considered using headline search ads before? Not every seller has access to this feature, but for those of you that do, this is an important question to consider. On this episode of The Amazing Seller, Chris shares his thoughts on this important feature. If you have multiple products listed for your brand, Chris encourages you to take advantage of this helpful tool. Don’t expect to use this tool and see explosive or massive results, make sure you use it as part of a larger 4th quarter strategy. Don’t miss this episode to hear further thoughts on headline search ads and more! Using PPC with Lightning Deals Have you been able to utilize Amazon’s Lightning Deals feature yet? What has been your experience using that promotion? Do you plan on using PPC in addition to Lightning Deals? On this episode of The Amazing Seller, Scott and Chris give their take using PPC while running your product through Amazon’s Lightning Deals promotion. The guys conclude that it’s not the best idea to continue using PPC while you have a product featured in the Lightning Deals program. Make sure to listen to this episode as they elaborate on their reasoning and share additional helpful insights - don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Chris opens up about PPC use in the 4th Quarter. [9:00] The wisdom of slowly increasing your PPC usage. [15:00] Making PPC adjustments and increasing spending for 4th Qtr. [20:00] Is it worth running PPC on Black Friday and Cyber Monday? [23:30] What is Bid Plus? [28:30] Should you use headline search ads? [34:00] Is it a good idea to have PPC on in addition to Lightening Deals? [36:30] Chris recaps his strategy for 4th Qtr.
TRANSCRIPT TAS 426 TAS 426: PPC Strategies for 4th Quarter We Are Using to Triple Sales
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Sell...
Getting a business, let alone a brand off of the ground can be a difficult feat. That’s why Scott is passionate about providing resources that will help sellers like you succeed! But it’s not all about the right resources, sometimes it can be extremely helpful to hear someone’s story. On this episode of The Amazing Seller, you’ll hear from Jason Quillian as he opens up about his journey and how he’s been able to grow a thriving brand using the concepts and principles that Scott teaches here to the TAS community. If you are looking for that one piece of advice or key insight that could help push your brand to the next level, then you’ve come to the right place! Grab a pen and some paper, you’ll want to take notes for this powerful episode! Product Research What has been your process for product research? Do you follow all of the steps that Scott has laid out or have you adapted your own approach? Which part of the process have you found to the most important? On this episode of The Amazing Seller, you’ll hear from a fellow TAS follower like you, Jason Quillian. Jason has succeeded in building a growing brand due in large part to the lessons he has learned from listening to Scott and interacting with the TAS community. Jason and Scott discuss the product research process and how making the right decisions during this crucial phase can make all the difference. Hear more about Jason’s story on this fascinating episode! Building a Brand What part of the journey do you find yourself on? Are you just starting out and testing your first product or are you in the throes of building and strategizing about your brand concept and identity? On this episode of The Amazing Seller, Scott sits down with Jason Quillian to discuss his process and how he went from testing a product to building a successful brand. Jason doesn’t paint his journey as an easy or carefree one but he has been able to utilize important lessons from Scott’s content as well as draw from his experience in the ecommerce marketplace. Find out what other factors contributed to Jason’s success on this helpful episode! Running out of Inventory Running out of inventory has to be one of the most worrisome aspects of being an ecommerce seller, wouldn’t you agree? But is it really worth all of that stress and worry? Is running out of inventory as catastrophic as your fears would have you believe? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses this topic with a TAS follower like you, Jason Quillian. Jason explains how he ran out of stock for one of his successful products and how the situation was a setback but by no means was it a critical blow that set his brand back. Find out what lessons you can take away from Jason’s experience and more, don’t miss this informative episode! Don’t Change things Too Often As a business leader, you have a certain entrepreneurial spirit that drives you to innovate and disrupt the status quo. But if you aren’t careful, that innovative spirit can lead you to become impatient and even self-defeating. On this episode of The Amazing Seller, Jason Quillian joins Scott to explain how important it is to let certain processes play out in your brand over time. Don’t follow the impulse to adapt or change something you’ve put into place just because you haven’t seen immediate results. Listen to this episode as Jason goes deeper into his story and draws out helpful lessons for sellers like you! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Jason Quillian joins the podcast. [5:00] Jason tells his story, the cliff notes version. [11:00] What caused Jason to jump into starting his own ecommerce business? [17:00] What is Jason’s product research strategy? [24:30] Dealing with returns and pivoting to variations. [30:00] Jason talks about his launch. [33:30] How did Jason use PPC?
Are you running low on motivation and ideas to keep pushing your brand forward? You are in luck! It’s time for another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear from Scott as he shares his thought of the week, addresses questions from sellers like you, and more! Don’t let the weekend come until you’ve received the dose of inspiration and motivation you need so you can put these great lessons into practice. You don’t want to miss this helpful episode! Don’t get stuck in the Comparison Trap! What keeps you motivated on your journey? Are you looking to reach a certain income level? Do you want to be able to afford those nice toys or luxurious vacations you’ve always dreamed of? Or do you find yourself constantly comparing yourself to all the other big shot ecommerce sellers? On this episode of The Amazing Seller, Scott breaks down why it’s so dangerous for sellers like you to fall into the trap of comparing yourself to others in the industry. Scott is not against setting goals and pushing yourself, but he highlights why it’s a slippery slope when you start comparing yourself to others. Learn more on this topic from Scott on this episode! Seasonal Products Are you considering listing a seasonal product to capitalize on a surge of interest from consumers? What is your strategy? Is it a good idea to proceed with a product that you know won’t be profitable beyond a certain calendar date? On this episode of The Amazing Seller, Scott jumps in and gives his opinion on whether marketing and listing a seasonal product is really worth it. Another option that Scott gives is to consider augmenting your existing product to catch onto a seasonal surge by adding something as simple as snowflakes or an image of Santa if it would be appropriate for your product. Hear more about this subject from Scott on this episode! Selling on Walmart As retailers try to catch up and press Amazon for its share of the ecommerce marketplace, many sellers like you are considering listing their products on Walmart’s platform when given the opportunity. Is listing on Walmart worth the effort? Does it have the potential to rival Amazon? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his assessment of Walmart's efforts to compete with Amazon in this ecommerce space. You don’t want to miss out on Scott’s valuable insight on this crucial topic. Get Scott’s take and other helpful responses to questions from other TAS followers on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] Thought of the week! [16:00] Question #1: Should I be concerned about launching a seasonal product? [22:00] Question #2: Is selling on Walmart worth it? [28:00] Question #3: How can I protect my listing from hijackers?
TRANSCRIPT TAS 424 TAS 424: Ask Scott Session #131 - Seasonal Product - When to Sell on Walmart - Avoiding Hijackers [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 424 and session number 131 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday every single week. This is our way of sitting down and having that cup of coffee at the coffee shop and we’re just talking about business or life...
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...That’s what I’m going to be doing here today and you guys know that are long time listeners I really, really enjoy doing this. I like doing this in person not just like this here but this is the closest thing that we can do. This is virtual and being able to hear you guys all over the world submit your questions is pretty awesome. I’ll let you guys know in a second here how we can actually maybe meet in person here this month actual...
When it comes to building your brand, are you using the best tools available? How do you make sure that you are on the cutting edge and beating out your competition? On this episode of The Amazing Seller, you’ll hear from guest expert Joel Bower. Joel is part of the TAS team and is passionate about helping sellers like you build lasting brands. Scott and Joel go over five helpful questions that you can ask yourself that will cause you to hone in on how your brand is performing and what you need to do in order for it to thrive. You don’t want out on the vital information that Joel shares on this episode! Who Is Buying Your Product? One of the most important aspects of building your brand is making sure that you have an accurate idea of who your target audience for your products is. Do you have a good idea of who your target audience is? On this episode of The Amazing Seller, you’ll hear from Joel Bower as he dives head first into this topic. Joel has several excellent suggestions for sellers like you to get a grasp on who your target audience is. In addition to this episode, make sure to click the link in the resources section below to an episode where Joel goes even further with this topic! Why Are Customers Buying Your Product? It may sound obvious but it’s important to understand why your customers are purchasing your products. Don’t just assume that it is for the obvious reasons! You could be missing out on vital information that will help you serve your customers better and expand your brand. On this episode of The Amazing Seller, Joel Bower breaks down why it’s so important to drill down and make sure you understand how customers are using your products. This is a vital piece to customer engagement and building your brand. If you are ready to take your brand to the next level, you don’t want to miss this helpful episode! Who Is Your Competition? As you develop a profile of who your customer base is and how they use your products, it’s vital for sellers like you to find out who your competition is. Are you going up against big retailers like Walmart or Bestbuy or are you competing with other private label sellers online? Why should your customers choose you over the competition? On this episode of The Amazing Seller, Joel Bower walks through why it's so important to understand who you are competing against and how you can adapt your product and your marketing to get the edge on them. You are going to need pen and paper handy for this fascinating episode - don’t miss it! Don’t Stop Asking! As a business leader, you are used to pushing through difficult situations in order to succeed. It will be helpful for you to bring that same attitude when it comes to answering Joel’s five questions. On this episode of The Amazing Seller, you’ll hear Joel stress how crucial it is for sellers like you to keep pushing even when an answer to one of the questions doesn’t come easily. He’s convinced that if you can follow through and remain persistent when seeking an answer to these questions, you and your brand will be in a better position to succeed in the long run. To hear Joel expand on this topic and more, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Joel kicks off the 5 Questions, #1 “Who is buying your product right now?” [6:30] Using giveaways and identifying your audience. [11:00] Question #2: “Why are customers buying your product?” [17:30] Question #3: “Who needs your product?” [21:00] Question #4: “Who else sells your product?” [33:00] Question #5: “Where can you talk to your customers now?” [43:30] Joel gives a quick recap.
TRANSCRIPT TAS 423 TAS 423: The 5 Questions You Must Ask to Find an Audience That Will Knock Down Your Door to Buy Everything You Sell
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone!
What do you need to succeed? Seriously! Have you asked yourself that question lately? What level of success would be just enough for you? Is it a dollar number? Is it working yourself out of a job? If you don’t have an idea of where you want to be, how do you expect to get there? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a helpful perspective for sellers like you to adopt. Scott also covers the 10 x 10 x 1 strategy, the success he’s accomplished in his new brand, why you need to count yourself as a business cost, key takeaways, and much more! You don’t want to miss this powerful episode! Begin With the End in Mind It’s been said that one of the best ways to figure out something you can’t quite comprehend, you should begin with the end in mind. Find out what your target is and work backward from there. The same is true when you are trying to succeed as an ecommerce seller! On this episode of The Amazing Seller, Scott explains why this simple mindset shift can set you up for success in the long run. Don’t get stuck and bogged down, listen to this episode so you can get the tools you need to move forward! The 10 x 10 x 1 Strategy What is a good way to evaluate whether you are on the right path of building your brand with products that can perform for you? Is there a simple tool or formula to help you make sure you are on the right track? On this episode of The Amazing Seller, Scott shares his 10 x 10 x 1 formula and how sellers like you can use it to keep your brand competitive. What is the 10 x 10 x 1 formula? It’s the strategy of making sure you are selling ten units at ten dollars profit for each product you have listed each day. To hear Scott expand on the formula and how it can work for you, make sure to listen to this episode! It’s Not Just Theory, it WORKS! Day in and day out you are inundated with headline after headline of how so and so got rich quick. Don’t listen to all the hype out there! At the end of the day, it takes patience, determination, and the right tools to succeed. The lessons that Scott shares here on The Amazing Seller aren’t just theories that he thinks will work, he KNOWS they can work for sellers like you. How? Scott and his team are actively putting these principles into place with their own brand and as they find what works and what doesn’t work. Scott then reports back to the TAS community so you can learn and adapt your approach. Find out what lessons you can learn on today’s episode! You Need to Get Paid Too often, business leaders start their small business and pour so much time and resources into that they delay adding their own salary as an expense. Don’t let that happen to you! Of course, you may need to reinvest the profit that you acquire for a while but you need to make sure that you have a plan in place to draw an income or it will never happen. On this episode of The Amazing Seller, Scott expands on this idea and how sellers like you can learn from it. You don’t want to miss this fascinating and informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Start with the end in mind. [6:30] The 10 X 10 X 1 Strategy. [17:00] Scott talks about the success he’s had with his brand. [22:00] Don’t forget to include yourself as a business cost! [26:00] Five takeaways from Scott.
TRANSCRIPT TAS 422 TAS 422: The 12 Month Plan to Build a $100k to $300k per year Business (Profit) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 422 and today we’re going to talk about the 12 month plan to build $100,000 to a $300,000 per year business and that is profit. We’re not talking revenue, we’re talking...
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...profit in the bank.
What do you need to push your brand forward? Often times, it’s the simplest things that can cause a huge impact on how you look at the world or make a decision. The spark you need to ignite your next bold move can be found right here! It’s time for another session of Ask Scott on this episode of The Amazing Seller. You’ll hear Scott share his thought of the week, how to connect with groups and trends before you pick a product, whether using Google Adwords is a good or not, and a lot more! You don’t want to miss out on this fascinating and informative episode! Finding Value in What You’ve Learned You got into ecommerce selling to find financial success and freedom, right? In light of the focus on financial success and monetary profit, you can lose sight of the valuable lessons you learn along the way that doesn't have a dollar value attached to them. On this episode of The Amazing Seller, Scott opens up about the lessons he has learned on his journey toward success. Scott’s lessons haven’t always been positive but he has been able to come away with valuable insights that have led him to the level of success he enjoys today. What lessons can you learn from? Discover more on this topic from Scott on this episode! Research Before Product Selection Don’t you want your next product to be the one that catches on and really helps you build a solid brand? What can you do right now to start moving in that direction? On this episode of The Amazing Seller, Scott explains how sellers like you can leverage several resources to get an idea of where to focus your energy in hopes of hitting a home run with a new product. The first place Scott encourages sellers to start is on Amazon, take a look at what categories are the most popular, which ones have the most reviews? When you identify these areas, you have a good place to start your product research. Find out what other helpful resources are out there for sellers like you to get started - listen to this episode to find out! Google Adwords, is it worth it? As a business leader, you want to take every step to put your business in the best position. How have you kept your advertising strategy competitive? Have you pushed the envelope and looked at all of your options? On this episode of The Amazing Seller, Scott provides his throughs on utilizing resources like Google Adwords. At this point, Scott encourages sellers like you to avoid using Google Adwords. If you follow Scott’s advice, he points you to using Facebook Ads or connecting with a Social Media influencer to start getting the word out and to grow the reach of your brand. To hear Scott expand on this topic and much more, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott’s Thought of the Week. [8:00] Question #1: How do you research trends that you can capitalize on? [20:00] Question #2: How can I use Google Adwords to promote my brand? [26:30] Question #3: When is the inventory placement program beneficial to use?
TRANSCRIPT TAS 421 TAS 421: Ask Scott Session #130 - Testing Products FAST - Google Adwords Traffic - Inventory Placement [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 421 and session number 130 of Ask Scott. This is where we are going to answer your questions here on the podcast and I do it every single Friday and you guys know that that are coming back, that are long time listeners and if you’re a brand new listener...
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...I want to welcome you.
I want shake your hand virtually here and say welcome. This is what we do on Friday’s. I actually listen to questions, generally three to four questions and then I go ahead and I give my opinions, my advice, my thoughts.
How can you apply the concepts and teachings you hear from Scott to real-world scenarios? That’s where TAS Hot Seat session comes in! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down an example provided by a TAS follower like you. The guys look into why this seller received a recent drop-off in sales, what factor ratings play into the equation when to start adjusting the price of the product, and other helpful action steps. If you are looking for tangible examples of how these lessons play out in the marketplace, make sure to listen to this episode! Looking into a Drop off of Sales Have you run into the situation where your product is performing so well that you run out of stock and then you have a difficult time recovering that same sales momentum? What was your response? What will you do if this ends up happening to you? On this episode of The Amazing Seller, Scott and Chris dive in and help to uncover why this seller that contacted them is having a hard time regaining the sales rate they had before. In typical style, Scott and Chris cover all the bases and really provide helpful tips on how to conduct your own investigation should this scenario happen to your ecommerce business. To hear the guys go further with this topic, make sure to catch this episode! Adjusting Your Product Price to Increase Sales A good solution that many ecommerce turn to when they experience a significant dip in their sales velocity. What have you done to help remedy low sales velocity? Is adjusting the product price a good decision? On this episode of The Amazing Seller, Scott and Chris explain why they believe it is a good strategy to adjust your product price in order to spike sales. They also caution that this shouldn’t be counted on alone to accomplish your intended results, there may be other factors to consider. If you want a good picture of what to look for and what to address when facing a drop-off in product sales, make sure to listen to this informative episode! Learning from Mistakes and Failures As a business leader, don't you hate coming face to face with failure? That word alone can bring up feelings of insecurity and shame. That doesn’t have to be the case! For leaders like you to succeed as small business owners, it is vital to have a shift in mindset regarding mistakes and failures. Don’t allow these unfortunate instances to define you. Take the opportunity to learn from them and use the lessons learned as fuel for you as you push forward on your journey toward success. Hear more about this important topic on this episode of The Amazing Seller! Reaching Out To Social Media Influencers You don’t want to leave money on the table, do you? Of course not! Do you have a plan in place to reach out to social media influencers in order to expand your brand and drive sales? On this episode of The Amazing Seller, Scott and Chris emphasize the significant advantage that sellers like you can enjoy if you are bold enough to reach out to social media influencers. While this may not be the best strategy for every seller, you’d be wise to take the time and do the research to see if it could help you expand your brand. Hear more about this topic from Scott and Chris on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:45] Scott reads an email from a TAS follower like you. [5:30] Is the drop off in sales due to the product being “seasonal?” [10:00] Do the product reviews factor into the reason for the sales drop off? [19:00] Adjusting the price to increase sales. [26:00] Loosing sales to competitors and reaching out to SM influencers. [29:00] Are you married to the market? Scott recaps some action steps. [33:00] Moving forward with lessons learned.
TRANSCRIPT TAS 420 TAS 420: (HOT SEAT) Sales Dropped after Back in Stock - Should I KILL this Product? [INTRODUCTION]
What does it look like to build a successful brand? How do you promote it and cultivate a raving fanbase? How do you recover from low supply and high demand for your product? On this episode of The Amazing Seller, you’ll hear from special guest Mike Brown. Mike opens up about his experience building and expanding his product and brand, Death Wish Coffee. He explains how the idea started, the challenges that arose as they experienced rapid success and exposure, how they’ve continued to evolve the brand over time and much more! You don’t want to miss this fascinating and exciting episode! Grappling with Rapid Success It’s a small business owner’s dream, your product caught on and now it’s going viral! How do you even begin tackling such rapid and unexpected success? Do you have a plan in place if this were to happen to your ecommerce business? On this episode of The Amazing Seller, you’ll hear how Mike Brown and his team at Death Wish Coffee responded to TWO episodes that shot their product into the public consciousness. Mike describes each occurrence and how his team responded in very different ways. You will want to have pen and paper ready for this helpful insight and how leaders like you can learn from the process! Storytelling is KEY Have you ever been moved by a well-told story? How about a movie that was done so well that it transported you to another time and place? It has been said that all marketing is, is telling a good story about your product. Have you done that with your brand? On this episode of The Amazing Seller, Mike Brown describes how storytelling has had a huge impact on the way they market and promote his brand, Death Wish Coffee. Mike and his team really go all out, from their logo to a podcast, they’ve nailed this concept of storytelling as a way to push and promote a brand. Discover more tips and insights from Mike’s story on this helpful episode! Expanding the Product Line How can you take a growing and thriving brand and expand the product line successfully? Is it even worth the risk to fiddle with something that’s already working so well? On this episode of The Amazing Seller, Mike Brown explains how he and his team decided to expand their product line from one highly successful product to a second one. They didn’t go through this process quickly, they took their time and planned the expansion carefully. As it turns out they were able to connect with someone who already had a sizeable following and they were able to build off of that fanbase as well as tap into their own. There are so many great lessons to learn from Mike’s story, make sure to catch this episode to hear more! Take Advantage of Opportunities! Do you ever feel like you’ve missed the boat when it comes to building a successful and thriving ecommerce business? Are you wrestling with doubts? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Mike Brown. Mike wants ecommerce sellers like you to know that there is still massive potential out there for you to succeed. Don’t throw in the towel just yet! Learn from Mike’s story and tap into the inspiration and motivation you need to keep grinding away! Make sure to listen to this episode and even bookmark it for future reference, you’ll be glad that you did. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Mike Brown joins the podcast. [5:30] Mike shares his story, the cliff notes version. [13:00] How did Mike come up with the name, “Death Wish Coffee?” [19:00] Mike talks about his product taking off like crazy. [23:00] The role of storytelling in marketing. [28:30] How did Mike and his team expand their product line? [34:00] Mike talks about how his company got selected for a free Super Bowl ad. [44:00] Team growth and outsourcing. [46:00] How involved does Mike remain in the business? [48:00] A podcast about coffee?
What is that next tip or idea that will take your brand to the next level? It could be just around the corner! It’s time for another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear Scott share his thought of the week and address questions submitted by listeners like you. Scott covers topics including tips on how to connect with a Social Media influencer, securing a test order for your product, dealing with products on Amazon’s prohibited list and much more. You don’t want to miss out on this helpful episode! Don’t Give Up As you are putting in all this time and effort to build up your ecommerce business, do you ever feel like you are about to give up? Does your goal feel like it’s getting further and further each day instead of closer? On this episode of The Amazing Seller, Scott delivers some motivation and inspiration that could be just what you need to keep going. Scott came across a helpful saying that has really resonated with him, “The moment you are ready to quit is usually the moment right before a miracle happens, don’t give up!” Doesn’t that hit home for you? Make sure you check out this episode to get more helpful insights like this one from Scott! How to Approach a Social Media Influencer Do you have a great product that you know just needs the right person to promote it? It might be time for you to reach out to an influential personality on Instagram or YouTube. But you might be thinking, “Where do I even start to approach a personality like that?” You are in luck! On this episode of The Amazing Seller, Scott goes over a helpful strategy and approach that removes the unknowns and helps you get started. If you think the time is right for your brand, don’t delay! Listen to this episode and get the info you need to push forward so you can see the growth you’ve been looking for! Is a Prohibited Product worth the Risk? It can be really difficult to find the perfect product to start selling on Amazon. It’s not impossible but when you find a product that has a lot of potential, you don't’ want to pass it up too easily. So what do you do when you find out that a perfect product you found is actually on Amazon’s prohibited list? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his advice for dealing with products listed on Amazon’s prohibited list. You don’t want to deal with one of those products without getting the input from someone like Scott. Make sure to grab a pen and paper for this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] Scott shares his thought of the week. [8:00] Sometimes you need to take a break and have fun! [12:00] Question #1: How do I start with my first product without placing a huge order? [17:00] Question #2: Is there a standard way and time to approach an influencer? [26:30] Question #3: Should I proceed with a product that is on Amazon’s prohibited list? [34:00] Take one step at a time!
TRANSCRIPT TAS 418 TAS 418: Ask Scott Session #129 - Test Order and Your LOGO - Influencer Marketing Tips - Prohibitive Product Confusion
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 418 and session number 129 of Ask Scott. This is where I answer your questions here on the podcast. I do it every single Friday and we’re going to do it again today and I’m super...
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...pumped that you’re here once again.
We’re going to go ahead and sit around that coffee table together and or maybe out on the deck today. I don’t know I’ve got my new coffee mug and I talked about this the other day. My wife got me a coffee mug that I’ve been eyeing for a few weeks now. I was going into Starbucks and I’d seen this nice cer...
One of the most important aspects of running a small business is to never get caught being complacent. Many entrepreneurs can find themselves losing sight of the energy and drive that pushed them to start their own business. Don’t fall into that trap! Make sure you are on top of your game and look for new ways to challenge your thinking and your predetermined strategies. On this episode of The Amazing Seller, Scott welcomes back guest expert Karon Thackston. Karen goes over key listing strategies, why you should stay patient in the process, the importance of focusing on relevant keywords, and much more! You don't’ want to miss this helpful episode! Navigating Trademark Issues What is the best approach when you are trying to get into a product category that so specific and niche that it serves as an accessory to a trademark named product? Is it even worth it to take the risk and use the trademarked name as one of the keywords that you rank for? On this episode of The Amazing Seller, Scott sits down with keyword expert Karon Thackston. As usual, when it comes to legal advice, they suggest that sellers like you reach out to an attorney. Having said that, they do advise caution when using a trademarked name in your product listing. If you’d like to hear more about this topic and other great insights from Karen and Scott, make sure to listen to this episode! Utilizing Bullet Points in Your Product Listing One of the best ways to optimize your product listing is to focus in on your bullet points. Too often sellers neglect this aspect of their product listing or they go overboard! On this episode of The Amazing Seller, you’ll hear from Karon Thackston as she breaks down a helpful approach that sellers like you can use when it comes to utilizing bullet points to the fullest extent. Karon emphasizes that it’s worth your time to make sure you go over your bullet points and make sure they make sense from a customer's perspective, not just from a keyword optimized perspective. Learn more about this topic on this helpful episode! Focus on Relevance Do you have the most effective keyword strategy possible? When was the last time you took the time to evaluate your approach? Are you just using any keyword possible that will get people to click on your product listing? On this episode of The Amazing Seller, Karon Thackston goes over the best keyword strategy and how sellers like you can optimize your approach for the best results. The main point that Karon drives home is how important it is for sellers to make sure that they aren’t just stuffing attractive keywords into their product listing but that they are using relevant keywords. Are you using keywords that are relevant to your product? If you’d like to hear more on this topic, make sure to listen to this episode! Stay Patient! As a small business owner, you like to get things done and see results, right? One of the most frustrating things about building an ecommerce business is letting strategies and processes take their course. On this episode of The Amazing Seller, you’ll hear from guest expert Karon Thackston as she and Scott highlight the importance of submitting to the process and letting things you’ve put into motion play out. No one said it would be easy but it is the most effective way to accomplish your goals and see your product thrive. Make sure to listen to this episode to hear more helpful insight from Scott and Karen! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Karon joins the podcast. [4:30] Karon gives her take on Amazon’s keyword policy change. [14:30] The most important aspects of a product listing. [22:00] Scott and Karon break down a product example. [29:00] Using trademarked names in your product listing. [31:00] How to utilize the bullets on your product listing. [41:00] Be patient when making changes to your product listing.
How can you push your brand to exceed expectations and thrive in the marketplace? What will it take to build a reputation that creates raving fans and loyal customers? On this episode of The Amazing Seller, you’ll hear from Lucas Walker as he opens up about lessons he has learned from creating and growing a successful ecommerce brand. What lessons can you learn from Lucas’ story? Make sure you have pen and paper ready as Lucas shares key insights that could make all the difference for ecommerce sellers like you - don’t miss it! Social Media Promotion Let’s face it, it is very difficult for a brand to gain momentum and financial success without having a social media presence. What Social Media strategy do you have in place to expand your brand’s public profile and engage with customers in a memorable way? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Lucas Walker. Lucas has been able to grow a thriving and expanding business largely due to his savvy Social Media presence. Make sure to listen to this episode as he explains his approach and how leaders like you can follow suit. Build An Email List If you had a sure fire way to communicate with your customer base, roll out new promotions to spike your sales, and a test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and his guest, Lucas Walker make the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott and Lucas by listening to this episode! Customer Engagement When you sell your product in a digital space, what does it look like to go the extra mile and connect with your customer in a meaningful way? Is customer service a practical goal when it comes to the ecommerce space? On this episode of The Amazing Seller, you’ll hear from business leader and innovator Lucas Walker. Lucas breaks down his approach to connect with new customers and following up with them in a way that elicits engagement in a unique way. Lucas’ customer engagement strategy is brilliant - make sure to listen to this episode to hear more! Be Patient and Consistent! What qualities are necessary for a business leader to find the success they are looking for? Intellect? The perfect product? Luck? While all three of those would be nice to have, according to Lucas Walker the key ingredients are patience and consistency. Lucas is convinced that in order for sellers like you to get anywhere with building your brand, you’ve got to exercise both of these qualities. At the end of the day, it comes down to keeping an eye on the big picture and remaining consistent in your approach to building a brand that will last. To hear Lucas expand on these ideas and much more, listen to this helpful episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] Lucas Walker joins the podcast. [6:00] Lucas tells his story about getting involved with ecommerce. [11:30] How did Lucas connect with his first customers? [14:00] Figuring out packaging and pricing. [16:00] Promoting your brand via Social Media. [22:30] Utilizing contests and other ways to engage with customers. [28:00] Email follow up with new contacts. [32:00] Advertizing to customers and encouraging return buyers. [38:30] Lucas talks about his plans for the future. [40:00] Parting advice from Lucas.
TRANSCRIPT TAS 416 TAS 416: Strategies for Building a BRAND Using Social Media that Competes in a Highly Competitive Niche (Product and Market Revealed)
[INTRODUCTION]
[00:00:03] Scott: Well hey,
Are you fired up and ready to go out there and push your brand forward? What’s holding you back? Take this moment as an opportunity to get motivated and inspired with another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear Scott address questions from sellers like you so you can have the resources and help you need to get the success you've been looking for. Scott covers topics like protecting your product ideas, how to choose keywords wisely, when to hire help, and much more! You don’t want to miss this helpful episode! Learning and Knowing is Not Enough! What is your next action step? Seriously! Do you have a well thought out and planned out set of action items that will move you along? At the end of the day, leaders like you need to know that gathering information is not enough! Yes, research is helpful and will inform your actions, as long as you do the hard work of taking action. What steps can you move toward today? Make sure to write it down and listen to this episode of The Amazing Seller as Scott expands on this topic and much more! Avoiding Risk What can you do to protect your great product idea from getting hijacked and stolen by your supplier or other sellers? Are there steps you can take to mitigate the risk involved with this phase of building your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the options available to protect your product and why you shouldn’t let fear hold you back! It’s not an easy step but you have to take that risk and move forward with your dream to succeed. Make sure you have pen and paper ready as you listen to this helpful episode! When to get help and Avoid getting Overwhelmed At what point along your journey do you admit that you can’t do it all and end up hiring people to help you? Do you wait until you are drowning or is it a better to ask for help before things get out of hand? On this episode, Scott opens up about his own journey and how he was able to recognize the signs that he needed help so he could free up his time to grow his brand. If you are ready to take your brand to the next level and you think it’s time to get some help, this episode will help you in many ways! Make sure to check it out! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:45] Scott’s thought of the week: Learning and knowing are not enough! [7:00] Question #1: How do I pick a supplier without risking my product idea? [16:00] Question #2: How should I use keywords effectively? [24:30] Question #3: Do you have any tips on getting help like Virtual Assistants? How can I make the most of a partnership with a Social Media personality?
TRANSCRIPT TAS 415 TAS 415: Ask Scott Session #128 - Protecting My Product Ideas - Choosing Keywords - Hiring Help and Battling Overwhelm [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 415 and session number 128 of Ask Scott. This is where I answer your questions here on the podcast every single Friday and I'm going to do it here again today. Today I do actually have that cup of coffee, sitting in front of me that I talked about because I always...
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...say I want these sessions these Ask Scott sessions to be like you and me sitting down at the local coffee shop and just discussing business and life and just having that great conversation.
That’s what I want to do here today and I do have that cup of coffee. I’ll prove it to you, you want to hear it for a second here? I don’t know, could you hear that? That nice delicate sip of the coffee, can you hear that? It’s out of ceramic mug today. I know that was kind of weird.
Here’s what we are going to be talking about today. I always like to give you guys those questions that we are going to be talk...
What will it take to get your ecommerce business to catch fire and get off to a strong start? How do you know that the strategies and concepts that Scott teaches are worth it to implement? On this episode of The Amazing Seller, you’ll hear Scott give a helpful update on his brand, how they were able to recover from running out of stock, lessons learned from that experience and much more! Listen to this episode ready for inspiration and motivation to strike! You are going to need pen and paper ready for this one! Never Link Directly to Your Product Listing! It’s important that once you’ve built up your brand and created social media channels to connect with your following that you refrain from just driving buyers directly to your product listing. This may seem like its counterproductive, after all, don’t you want to drive buyers to purchase your product? On this episode of The Amazing Seller, Scott explains why it’s vital to redirect buyers to a separate landing page where you can further connect with them and build your brand. Often this is best used as a place to sign them up for your email list and provide them with a special offer. To hear Scott dive deeper with this concept and much more, make sure to listen to this episode! The 10 X 10 X 1 Strategy What is a helpful rule of thumb that sellers like you can use to evaluate if a product will be worth the time and resources to get a decent return on investment? Is there a magic formula out there to help guide the way? No! But there is a helpful tool that will guide you when selecting a potentially profitable product. On this episode of The Amazing Seller, Scott briefly touches on the 10 X 10 X 1 rule that he uses to validate a potential product. It breaks down like this, you want a product that will sell ten units a day providing ten dollars of profit for each unit sold. Make sure to listen to this episode as Scott provides more helpful tools like this one! Lessons Learned From Going Out of Stock How can you make the most out of a bad situation? Learn from it! Don’t let circumstances get the best of you. There is always something to learn from in even the most difficult of situations. On this episode of The Amazing Seller, Scott shares several lessons he learned when his brand ran out of inventory for their high performing product. He had to remind himself and his business partner, that stressing out and worrying about the situation won’t improve it. Scott also learned that it is an important step in the process to investigate and likely utilize an independent freight forwarder rather than utilizing the one suggested by your manufacturer right off the bat. This episode is packed with additional insights and lessons that you don’t want to miss - make sure to listen! Relaunching and a Surprise! It’s important that once you’ve run out of inventory that you put a plan in place to fix the issue so you don’t run into that issue in the future and you know how you are going to re-launch your product. On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his re-launch strategy and how a welcome surprise messed that all up in a good way! Scott and his team started sharing the news that their product would be back in stock soon, then one of their social media followers jumped on the news and started to promote the link utilizing their influence as a popular blogger. This was unexpected but it spiked sales and worked out wonderfully! Listen to this episode to hear Scott explain the scenario in greater detail and the lessons he learned from it. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott gives some background about his brand. [6:30] The 10 X 10 X 1 Strategy. [8:00] Why you should never link directly to your Product Listing on SM posts. [14:00] Recovering from running out of inventory and getting back in stock.
What will it take to get your ecommerce business off the ground and expanding to an international market? Do you have a plan to get your business into an international marketplace once you’ve found success in your native marketplace? On this episode of The Amazing Seller, you’ll hear from guest expert Lucy Marshall as she goes through the steps sellers like you need can take to get your brand into a global market. Lucy covers topics like how to get started in a new market, adapting your listing to a market with a different language and culture, how to deal with your money conversions and other financial concerns, and much more! You don’t want to miss this helpful episode! Getting Started in an International Market Have you thought about taking your brand to the next level of growth? What does that look like for you? Do you expand to multiple products to grow your brand or do you move your successful products to a growing international marketplace? On this episode of The Amazing Seller, you’ll hear from guest expert Lucy Marshall. Lucy explains how sellers like you can begin to take steps to move your brand into a new market like the UK for example. Expanding to the UK can provide a lot of benefits for US based sellers who are looking to take their brand to the next level of growth. Make sure to listen to this episode with Lucy to get more details on how to get started in a new market! Optimize Your Product Listing for Language Differences There are a lot of factors to consider when you look to move your brand from a familiar market to an international market. It is vital for sellers who are starting to make their move into a new market to do the proper research needed to make that move a success. On this episode of The Amazing Seller, Lucy Marshall touches on the subject of language and cultural barriers that could hinder a seller's success in a new marketplace. The example that Lucy gives is how people in the UK refer to pants as trousers, even though it is the same language as the US, there are cultural barriers that still exist. To hear more helpful insights like this one from Lucy, make sure to listen to this episode! Be Aware of Restricted Products There are a lot of issues that can come up with expanding your brand to a new country. One of the often overlooked issues is making sure that you are aware of that country's particular set of restrictions. On this episode of The Amazing Seller, guest expert Lucy Marshall opens up about how to stay within compliance and make sure you aren’t violating the restrictions of the country you are expanding your brand to. If you are moving your brand toward this direction, you want to make sure you don’t miss this helpful and informative episode! Navigating Monetary Conversions and Payment Issues What are some primary obstacles that are standing in your way to expanding your brand into an international market? Are you concerned about the logistics? The profitability of the marketplace? What about converting your earnings into your currency? On this episode of The Amazing Seller, Lucy Marshall addresses all those concerns and more! The company Lucy works for, World First, offers professional and efficient solutions for sellers like you who are concerned about monetary and payment issues when it comes to expanding your brand in a new market. Learn about what Lucy and her team at World First can do to help you take that next big step on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott introduces this episode of the podcast! [4:00] Lucy Marshall joins the podcast. [10:00] Lucy explains how an ecommerce seller can start in a new international marketplace. [15:00] Make sure to do your research and know your fulfillment options. [20:00] Optimize your listing based on language and culture. [22:00] Be aware of restricted products. [24:30] Dealing with monetary conversions and payments.
Are you fired up for another session of Ask Scott? If you don’t have the energy and excitement to get going on your own, let Scott give you a big jump start with this episode! On this episode of The Amazing Seller, you’ll hear from Scott as he goes over questions from TAS followers like you. Scott covers topics like what to do when you run out of stock, providing deep product discounts in exchange for reviews, variation restrictions, and much more! You don’t want to miss this helpful and exciting episode! Keep Your Foot On The Gas! How do you approach the situation when your inventory starts to dwindle? Do ease off your Pay Per Click spending? Or do you double down and continue your efforts in full force? What is the most effective way to approach this situation? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how he would handle a similar situation as he has in the past. Scott’s advice when it comes down to it is to double down and really keep your foot on the gas. He doesn’t think easing up on your PPC approach is the way to go, he has found that pushing all the way until you are out of stock will show Amazon that you mean business. Hear Scott go further with this topic and more on this episode! Deep Discounts for Reviews What is your strategy to getting reviews for your products? Have you built a robust email list like Scott has advised? Do you give your products away at a steep discount to encourage people or groups to review your product? What is the most effective way to accomplish this goal? On this episode of The Amazing Seller, Scott gives his advice and how he suggests sellers like you procure reviews. Scott stresses that he doesn’t think giving a product away at a steep discount is the best way to go. He explains that the best way forward with this goal in mind is to connect buyers with your email list. To get even more information on this subject, don’t miss this episode! Dealing with Variation Restrictions What do you do when you hit a snag in the road when you are building your ecommerce business? Do just throw your hands up and surrender or do you push through and find a solution? On this episode of The Amazing Seller, Scott tackles an issue that might cause more inexperienced sellers to give up. It comes down to dealing with restrictions on your seller account that won’t allow you to add variations to your product. What would you do? Scott suggests reaching out to Amazon to have them convert your account to allow variations if you are in a category that normally would allow for variations. Get more great insight like this from Scott by listening to this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode! [4:30] Scott shares an email from a TAS follower like you. [8:30] Question #1: What should I do as my stock dwindles? [16:30] Question #2: Can buyers leave a review of my product if I give them a huge discount? Will Amazon allow that? [22:30] Question #3: How do sellers list with variations in categories that don’t allow it?
TRANSCRIPT TAS 412 TAS 412: Ask Scott Session #127 - Running Out of Stock - Deep Product Discount - Variation Restrictions [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 412 and session number 127 of Ask Scott. This is where I answer your questions here on the podcast every single Friday and I'm pumped...
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...to be here today to do it again. We're getting ready for fourth quarter and it's pretty exciting, could be a little nerve racking at times but it's pretty exciting, to say the least. I was talking to one of my buddies the other day and we were talking about business in general. We were just talking business and it's funny, every time I generally talk about things it always relates back to business.
What will it take to get your ecommerce business ahead of the competition especially as you approach the fourth quarter? Is there a process you can follow that will guide you on a trajectory of growth? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through seven key steps you can go through to position your business for fourth quarter success. Scott covers topics including when to launch a new product, why you should optimize your listing, why you should build an email list, placing your focus on sales and your customers, and much more! You don’t want to miss this detailed and comprehensive episode! Map Out Your Plan Do you have a well thought out and mapped out plan for each stage of growth for your ecommerce business? Have you written this plan out? When was the last time you evaluated it based on new trends or new information? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why it’s so important to not only have a plan but to write it out and have it accessible. Scott keys in on the helpful notion that when you write things out, like your goals, you are more likely to follow that action out to completion. Go deeper with this topic and so much more on this episode! Build an Email List If you’ve been around the TAS community for very long you know how passionate Scott is about getting sellers like you convinced that they need to build an email list. So where are you on that piece of your growth strategy? Have you built one yet? Have started engaging that list to help drive your sales? On this episode of The Amazing Seller, Scott walks through the reasons why you need to build an email list and how you can communicate with that list to grow your business in the most effective way. Make sure you have pen and paper ready for this helpful episode! Focus On Sales and Customers What will it take to launch your business into the next level of growth? Do you need to have the perfect product in order to succeed? NO! On this episode of The Amazing Seller, Scott shares how ecommerce sellers like you can grow your business by honing in on two specific areas; sales and customer service. Scott says that when you focus on these two areas and strive to do them well, you’ll come out on the other end with a thriving business. Get more helpful tips and insights like this one from Scott by listening to this episode! Optimize Your Product Listing Did you know that you could be one step away from your brand reaching the success and profits you’ve been striving for? This is why it is so important to have a plan in place and a process written down so you don’t miss any step along the way! On this episode of The Amazing Seller, Scott explains why it is so vital for ecommerce sellers like you to take the time and go back through your product listing. This step is called optimizing your product listing and too many sellers skip this step or think they’ve done all they need to do. Don’t let that be you! Make sure to follow Scott’s advice, learn more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Where are you in the process? [7:00] Should you go all in on your current products? Do you have history from last year? [10:30] What’s your plan? Map it out! [12:00] When to launch new products. [16:00] Optimize your listing. [19:30] Build an email list! [22:30] Communicate with your email list. [27:00] Focus on sales and customers.
TRANSCRIPT TAS 411 TAS 411: How to BLOW UP your 4th Quarter Sales on Amazon + Future Growth [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 411 and today I want to talk about how to blow up...
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....
What does it take to make your brand stand out among the rest? How can you best position your brand so that it can reach the level of success you have always wanted? On this episode of The Amazing Seller, you’ll hear Scott go over his seven tips that will help you and your brand stay competitive. Scott’s main emphasis is on packaging, logos, and how to specifically brand your products so they look and feel professional. If you are ready to take your brand to the next level and really push your standards - make sure to catch this episode for all the pieces you need. You don’t want to miss it! Don’t Overcomplicate it! How do you know what type of packaging and what type of materials included will impress your customers? Where do you even start to improve this area of your business? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can get started improving your packaging and product inserts. Scott says that one of the best places to start is by looking at packaging and material that has impressed you as a buyer, take notes and use those observations as a place to start building your approach. Listen to this episode to hear Scott dive deeper into this topic! Include Helpful Information What will it take to elevate your products in the eyes of your buyers? Yes, it’s important to turn out high quality products and up your packaging game, but what else can you do to take your presentation to the next level? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through why you should take a second look at the materials you provide with your shipped product. You might not think that the materials included are that big of a deal, you’d be wrong! This is a HUGE way to communicate to your buyer and let them know that they’ve made a good decision to purchase your product. To find out how to make the most of the materials you include in your shipped product, make sure to listen to this episode! Double Check Your Presentation You know that your product needs to have quality control checks, but what about your materials included with your product? Do you have a quality control process in place for your materials and packaging? On this episode of The Amazing Seller, Scott describes how important it is for sellers like you install a process so you don’t move forward with materials that have errors. When you look for a quality product you expect the communication and branding to be flawless, is that the case for your brand? Don’t neglect this important step! Double and triple check the spelling and other aspects of the materials you produce. Get more helpful insights like this one from Scott on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Scott launches into his 7 tips to sell more units using product packaging. [6:30] Find inspiration from packaging that has impressed you. [11:00] Don’t forget to include insert cards and/or user information. [14:00] Always triple check spelling before you pull the trigger! [18:00] Scott recaps the 7 tips.
TRANSCRIPT TAS 410 TAS 410: 7 Tips To Help SELL More Units using Professional Product Packaging and Branding (Example Case Study) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 410 and today I'm going to share with you...
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...seven tips to help sell more units using professional product packaging and branding. I'm going to refer back to a past guest that I had on. His name is Brian Jones and he's the one that really brought the attention to this because he actually built an Amazon business that generated $182,000 profit. That's net in pocket and then he went on to sell the actual FBA business.
Are you looking for that extra push to help you get through the week and ignite that fire to keep working hard at building your ecommerce business? You’ve come to the right place! Get ready for another helpful session of Ask Scott on this episode of The Amazing Seller. Scott will go over his thought of the week, keyword ranking issues, setting the right product price at launch, and a lot more! Make sure you have pen and paper ready to jot down these helpful tools and tips you’ll need on your journey to success! Stop Making Excuses! What is it going to take to get you to where you want to be? What is holding you back from reaching your goals and enjoying the financial independence you’ve been looking for? More often than not, the biggest problem for the average entrepreneur is the person that stares back at them in the mirror! On this episode of The Amazing Seller, Scott encourages sellers like you to stop making excuses that keep you from getting started and moving your business forward. It’s not easy to face the fact that you could be holding yourself back, that’s why Scott is here to encourage you and challenge you to push forward. Get more helpful insights like this one from Scott on this episode! Keyword Ranking Frustration Do you know what to do if the product you want to start selling on Amazon isn’t showing up in the first couple of pages of Amazon search results? How can you better position your product listing to take advantage of this reality? Is this product even worth pursuing? On this episode of The Amazing Seller, Scott explains why some products don’t show up in the first couple of pages when searched for on Amazon and how you can use that to your advantage. It turns out that the reason why this is happening could be due to the fact that you aren’t being specific enough with your search term. Learn more about this topic from Scott by listening to this episode! Competing Against Other Brands Is it worth it to go up against an already established brand in the product category that you are targeting? Will building up your own brand in that space prove to be effective or a waste of time and resources? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through the reasons why you should take the risk if your product validation process has deemed it worth your efforts. Don’t be scared by competition, trust in your ability to build a robust and competitive brand that could supplant the other brand in that space! Find out what it will take to build that competitive brand and how you can further optimize your product listing and much more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:05] Scott’s thought of the week - stop making excuses! [9:15] Question #1: What do I do when the product I want to sell isn’t showing up in Amazon’s search results? [16:00] Question #2: How should I set my product price heading into a launch? [20:00] Question #3: Should I compete against an already established brand?
TRANSCRIPT TAS 409 TAS 409: Ask Scott Session #126 - Keyword Ranking Frustration - Pricing During Launch - Advantages of Brand Awareness [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 409 and session number 126 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday. We are going to be doing it again today. I'm super excited….
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….actually to be here today. I don't know why. I just am because I get to hang out with you and answer some of these questions and there are some good questions coming today as well. Actually one of the question is kind of related to a question we talked about on the last episode which was episode 408 th...
How can busy ecommerce leaders like you stay on top of what’s going on with every new update and change from Amazon? How do even interpret the new changes and know if they are a big deal or something that you shouldn't pay too much attention too? Luckily, you have a great resource like The Amazing Seller Podcast! On this episode, you’ll hear from Scott and Chris as they dive into the details of the recent Amazon update regarding keywords. The guys also go over how to properly position your brand and its products for top ranking and increased sales. You don’t want to miss this helpful episode! The New Amazon Update You may have heard some of the news around the recent Amazon update regarding keywords. What exactly is the update all about? How does it affect ecommerce sellers like you? The update is that Amazon reduced the limit on your back end keywords which for some people refer to as search term. Amazon refers to it as the generic keywords attribute so it's where you actually are typing in the keywords on the back end of your listing. For a while it was either 1,000 characters per line, 5,000 characters total depending on who you asked or 5,000 characters on one line if you were in certain different categories. Make sure to listen to this episode of The Amazing Seller to hear Scott and Chris dive into the details of this update! Optimize Your Product Listing How can you get the most out of your efforts as an ecommerce seller? Are you confident that your product listing has everything it needs to bring in the return on investment you expect? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain what sellers like you need to do to optimize your product listing in light of the new keyword update from Amazon. Don’t take this step for granted! Make sure you know what your product listing needs to get the level of traffic required to succeed. Hear more from Scott and Chris on this topic by listening to this episode! Alternate Ways to Describe Your Product Are you using the best keywords in your Amazon product listing? What other methods can you use to connect with the right buyers so your brand will take off? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down how to use keywords effectively, including how to use keywords in a way you may not have considered before. This tip from the guys focuses on using alternate words to describe your product. Find out how you can use this method to add more depth to your keyword strategy and attract more buyers. Don’t miss this helpful episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Chris shares the new update from Amazon about keywords. [10:00] Using alternate ways to describe your product using keywords. [16:30] Scott and Chris talk about optimizing your listing. [22:00] How do you rank for your keywords? [29:00] Chris recaps the new info.
TRANSCRIPT TAS 408 TAS 408: NEW Amazon Update: Keyword and Ranking Best Practices for Increased Sales [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 408 and today we are going to be talking about...
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...Amazon keyword update ranking and all that stuff and what the heck does this mean now? Chris Shaffer is on with me. Chris, what's happening my friend? Are you excited to talk about more updates and changes, about keywords in Amazon?
[00:00:30] Chris: Bytes and bits and characters and oh man...
[00:00:33] Scott: Commas. All kinds of stuff.
[00:00:35] Chris: I have to tell you this is the sexy side of Amazon right now man. We're talking about characters and just all kinds of stuff and numbers and limits and it's one of those things and I know peop...
What does it take to get a growing and thriving ecommerce business off the ground and running? How do you know which products to pursue and where to drive your traffic? On this episode of The Amazing Seller, you’ll hear from Justin Wang as he joins Scott to discuss his success in building a business that produces upwards of $400,000 in product sales. Justin opens up about how he validates products, how he’s prepared to expand his business outside of Amazon sales, the importance of mindset, and so much more! You don’t want to miss out on this fascinating and helpful episode - don’t miss it! Getting Started How do you get started and build a successful ecommerce business? What is the first step? What do you need to have figured out and decided that will help the business grow? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Justin Wang as he shares how he started his ecommerce business. On of the key lessons that Justin wants to pass on to sellers like you is to make sure that you are prepared for the long haul. Don’t expect to strike it rich overnight, it takes time and patience to see a product take off and deliver the type of return that you need to make a profit. Learn more from Justin’s story by listening to this episode! The 80/20 Rule Do you know what the 80/20 rule is? How can that rule apply to your business and the efforts you are putting forth to find success? On this episode of The Amazing Seller, you’ll hear from business leader Justin Wang as he describes how he has the helpful truth of the 80/20 rule. The 80/20 rule basically states that twenty percent of your efforts will end up being really fruitful and if you plan your strategy in the right way, the eighty percent that didn’t have the high return on investment, won’t matter as much. It all comes down to understanding how your efforts will break and what to expect. If you’d like to hear more about the impact of the 80/20 rule and other helpful insights from Justin, make sure to catch this episode! Driving Sales Exclusively Through Amazon Is it wise to drive all of your ecommerce business sales through Amazon? How would you even begin to transition to a more diversified approach? Is it worth it to go outside of Amazon to expand your brand? On this episode of The Amazing Seller, you’ll hear from Justin as he opens up about why it’s important to expand your brand to other platforms. Justin is convinced that in order to maintain success and to see growth in your ecommerce business in the future, it is vital that you build a location for external traffic so you can sell your brand’s products without full depending on Amazon. Get more information on why you should start taking steps in this direction by listening to this episode! Mindset Matters Does the state of your mindset really matter when it comes to enjoying business and personal success in life? How do you cultivate and develop a healthy and winning mindset that will help you grow your business? On this episode of The Amazing Seller, you’ll hear from Scott and Justin as they go over why developing a healthy mindset is the KEY to success. The guys explain how they’ve developed a thriving mindset and why they believe sellers like you need to make sure you have a correct mindset if you expect to see growth. Don’t discount the impact of a healthy mindset - learn more on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:35] Scott reads an email from a TAS listener like you. [3:30] Justin Wang joins the podcast. [5:20] Justin tells his story, the cliff notes version. [17:00] How did Justin get started with his first product? [20:30] Scott and Justin talk about product validation. [32:00] How many products did it take to get things off the ground? [37:00] Should you drive all your business through Amazon? [48:00] How does Justin launch and drive sales...
It’s time to jump into another exciting session of Ask Scott here on The Amazing Seller Podcast! This is the place to get motivation and insight that you need to fuel you on your journey to building your own ecommerce business. On this episode, you’ll hear from Scott as he opens up with one of his helpful “thoughts of the week” he then launches into answer questions from TAS followers like you. The topics that Scott covers include open brand registry, competing against yourself, finding the right shipping solutions, and much more! Make sure to sit down and listen to this episode with pen and paper ready, you are going to need it! Don’t Take Customer Service for Granted! What lessons can you learn from your experience as a consumer in the marketplace? Seriously! Go out to eat or go shopping for a new high priced item and pay attention to how salespeople treat you. On this episode of The Amazing Seller, Scott shares a lesson he learned from working with a company he had contracted to do work at his home. The big take away that Scott shares is that the process was frustrating because the company he was working with failed to communicate effectively to address concerns he and his wife had. What can ecommerce sellers like you learn from this story? Be responsive to your customers! It goes a long way to create a positive reputation for your business. Learn more great lessons like this one from Scott by listening to this episode! Brand Registry What does it take to start building your brand and even build sub-brands connected to the open brand? Which brand do you register with Amazon at the brand registry? Which brand will the product need to have attached to it? On this episode of The Amazing Seller, Scott walks through the brand registry process. He explains how sellers like you can create an open brand and then proceed to create niche brands under that large brand. To hear Scott break it all down in a way that makes a lot of sense - make sure to sit down and listen to this helpful episode! Competing Against Yourself Is it a wise strategy to create a second listing and try to compete against yourself to drive your ranking? What would it take to make this plan work? Is it even worth it or would it cause more harm than good? On this episode of The Amazing Seller, you’ll hear from Scott as he explains his take on this idea drawing from his years of experience as an ecommerce seller. Scott’s basic take on this is that it’s probably not worth all the work and hassle that it would take to really have this idea work. Having said that, Scott said that if you’d like to test it out, it would be best to run a product that is just slightly different than the main one you are trying to promote. To hear Scott explain his thoughts even further, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] Scott shares his thought of the week. [7:30] Question #1: How do I brand register for sub-brands? [12:00] Question #2: Should I compete with myself to increase my ranking? [17:30] Question #3: How do I choose the right shipping method? [24:00] Shout out from a TAS listener like you!
TRANSCRIPT TAS 406 TAS 406: Ask Scott Session #125 - Open Brand Questions - Be My Competitor - Shipping Costs HIGH [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 406 and session number 125 of Ask Scott. This is where I...
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...answer your questions here on the Podcast and I do it every single Friday, every single week and it's always awesome to hang out with you guys. I'm sitting here today on a beautiful day in South Carolina, nice cup of coffee actually as I talk about these questions or I talk to you guys and we get...
Do you ever get those random thoughts about improving a product or providing a solution that you are sure someone has already come up with? Sure you do! But do you take it one step further and investigate the potential profitability of those ideas? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through a cool idea he had and then proceeded to research to help business leaders like you see what it takes to innovate a simple idea. This is an episode packed full of helpful information you don’t want to miss. Grab a pen and some paper and jump in! Leveraging Social Media Do you have a social media strategy when it comes to promoting and driving sales for your brand? How do you engage with your customer base where they spend time online? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about how leveraging social media spaces like Instagram, YouTube, Facebook, and more can have a huge impact on your brand development. As Scott often says, it comes down to connecting with your audience where they are and what they like - if you can lock down both of those avenues you’ll find success. Hear more on this topic from Scott by listening to this episode! 10 x 10 x 1 Criteria Have you ever wondered what Scott looks for when he sets out to build a healthy and thriving brand? What steps does he take to validate and plan ahead to ensure that his efforts provide a solid return on his investment? On this episode of The Amazing Seller, you’ll hear Scott talk about the 10 x 10 x 1 criteria. Scott’s aim when starting a new brand it to find a product that will provide him with $10 in profit selling ten items a day which will bring him $100 in daily profits. He takes that a step further when building most of his brands and looks for three products that can do that for him so he can have the product complement each other and even work well as bundles. Get more helpful tips and insights from Scott on how to build a brand by listening to this episode! Don’t forget - Build An Email List Time and time again you’ve heard it here from Scott - you have to build an email list. It is so vital to building and maintaining a growing brand! What steps are you taking to build your email list and plan out how you will interact with your subscribers? On this episode of The Amazing Seller, Scott gives a brief snapshot of why you should be building an email list and he explains how you can build it and start leveraging those connections to drive sales and move your brand forward. To hear Scott dive deeper into this subject and so much more - make sure to listen to this episode! Keep Your Eyes Open! Do you know that you could be one good idea away from breakthrough success? No, it’s not a get quick rich scheme! Some of the best ideas come from people who see a gap or underserved segment in the marketplace. On this episode of The Amazing Seller, Scott stresses how important it is for business leaders and entrepreneurs like you to pay attention to the little things around you - you never know what idea could lead you down the path to a thriving business. Learn more from Scott’s experience and insight on this helpful episode - don’t miss it!
Tools Used for Research:
Jungle Scout Extension (Receive $10 OFF by using my affiliate link) OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:30] How Scott discovered an untapped market. [15:00] Locating an audience on social media. [20:00] How Scott would build this brand in 8 steps. [32:00] Be aware of opportunities around you!
TRANSCRIPT TAS 405 TAS 405: Weird Way I Found a NEW Market and Potential Products - Plus LIVE Research Video [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 405 and today I'm excited because I'm going to share something that h...
What is your plan for brand development and growth? Do you have a clear roadmap to where you want your ecommerce business to be in the next six months to a year? On this episode of The Amazing Seller, Scott welcomes business leader and entrepreneur Tim Johnson to share from his experience. Tim covers topics like running a brick and mortar store alongside his ecommerce business, how to set appropriate expectations, the power of encouragement on your journey to success, and so much more! Tim has a lot to offer leaders like you, make sure you take advantage of his wisdom and insight on this informative episode! Wide Range Brand Strategy Could your brick and mortar store compliment your ecommerce business? Or should you consider expanding to a brick and mortar store as part of your ecommerce business strategy? What would it mean for your brand to run products in both of these spaces? On this episode of The Amazing Seller, you’ll hear from Tim Johnson as he opens up about his experience running his brand with both an ecommerce business and a traditional brick and mortar store. Tim’s helpful insight could be just the information you need to take your brand to the next level of growth - make sure to listen! Email List Strategy Do you have a solid email list strategy? What is your plan to communicate with your customer base to drive sales and introduce new products? How will you keep your list fresh with a steady influx of new customers and people who are interested in your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses the importance of developing and implementing a quality email list strategy with Tim Johnson. Don’t take this essential ecommerce business tool for granted! Learn more on this episode - don’t miss it! Expectations Can Make or Break You! Few things can bring your momentum and drive down stronger than unmet expectations. So how are your expectations for your ecommerce business? Are they high in the sky or are they grounded in reality? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur, Tim Johnson. Tim has learned that setting the right expectations can have a huge impact on your mindset as a business leader. The key is doing the research and allowing yourself room to grow at an appropriate rate. You can’t go into the ecommerce industry thinking you are going to strike it rich overnight! Learn more from Tim’s story on this helpful episode! The Power of Encouragement Discouragement and negativity can greatly impact your attitude and mindset, but so can the opposite - encouragement! Don’t minimize the role that encouragement can play on your journey toward success! On this episode of The Amazing Seller, you’ll hear from Tim Johnson as he explains how being a part of the TAS community has impacted his mindset. From tools and tips to commiserating over the same struggles, Tim has found the TAS community to be vital on his entrepreneurial journey. Learn from Tim’s experience, but more importantly - get connected to the TAS community and find out how helpful it can be firsthand! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:45] Tim Johnson joins the podcast. [5:45] Tim tells his story, the cliff notes version. [10:00] Starting a brick and mortar business, lessons learned. [19:00] Set the right expectations. [26:00] What is Tim’s current level of growth? [29:00] Using an email list strategically. [34:00] Don’t skimp on product quality. [36:30] Encouragement along the way.
TRANSCRIPT TAS 404 TAS 404: How Tim Created Unique Products and Generated $6k in 30 days (Market Validation) [INTRODUCTION]
[00:00:02] Scott: Well hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 404 and today I am excited because I'm going to be...
It’s time for another session of Ask Scott on this episode of The Amazing Seller Podcast! This is your one stop location to get the motivation and information you need make the most of your efforts. The topics on this episode range from setting the right expectations when starting an ecommerce business, how to bundle products to increase sales, where to start listening to TAS episodes, how inventory levels affect your ranking, and so much more! The topics covered on this episode could be the missing piece you’ve been looking for to help launch your business to the next level of growth. Don’t miss this helpful episode! Setting the Right Expectations One of the quickest ways to derail your business efforts is to set unrealistic expectations. So, how would you describe your expectations? Are they high enough to stretch you but not too high to exasperate you? Are they too low that you don’t feel that pinch to move forward and strive for success? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the importance of setting the correct expectations and how to go about doing that. If you don’t think you need to evaluate your expectations when it comes to starting and running your ecommerce business, you just might want to think again and listen to this episode! Bundling Products Is it worth it to bundle two products together too after one has taken off in order to get the other one some momentum? Have you considered expanding to start bundling products? On this episode of The Amazing Seller, Scott explains when you should consider bundling your products, the best method to do this, and what to look out for when starting this process. Don’t go into the whole bundling process blind! Find out if this next step is right for you and what you can do to make sure you start off on the right foot! Make sure to catch this episode! Establishing Business Partnerships Is it a good idea to go into an ecommerce business with a partner? What if it's your very first ecommerce business, should you start with a partner or wait until you are more experienced with what the business entails? On this episode of The Amazing Seller, Scott goes over some important points when it comes to starting partnerships in an ecommerce business. Scott speaks from personal experience and wants leaders like you to learn from the highs and lows that he has run into when it comes to partnerships. To hear more from Scott on this subject, make sure to listen to this episode! Finding the Right Resources Do you have all the tools you need to get your ecommerce business off the ground? Do you have solid checklists, next step plans, and inspiration and motivation to spur you on? On top of all that, is there a community that can help you troubleshoot issues that you run across on your journey? On this episode of The Amazing Seller, Scott shares that he will be compiling resources that will help new TAS followers navigate all the resources provided to access exactly what they need in the stage of business growth they find themselves in. Get more information on this subject by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:00] What are your expectations? [9:20] Question #1: How do variants work? [16:20] Question #2: Should I listen to your more recent episodes or should I go back to the beginning? Is working with a partner at the beginning a good idea? [29:30] Question #3: Should have more inventory in FBA to increase my ranking?
TRANSCRIPT TAS 403 TAS 403: Ask Scott Session #124 - Should I Bundle to Increase Sales - Partnerships and Outdated Resources - Does Inventory Levels Help Rank
[INTRODUCTION]
[00:00:05] Scott: Well hey, hey what's up everyone. Welcome back to another episode of The Amazing Seller Podcast. This is episode number 403 and session number 124 of Ask Scott.
It’s time for another Hot Seat session here on The Amazing Seller Podcast! Join Scott and Chris as they go over a product listing from a TAS listener like you! You’ll hear them go over topics like minimizing PPC costs and maximizing organic sales, selling products that cater to your social media following, product listing optimization, keyword strategies, and so much more! There are so many valuable lessons that ecommerce sellers can learn from this in depth episode - what the guys cover on this episode could be the one piece of insight you need to take your business to the next level - don’t miss it! Minimize Your PPC Costs It’s the goal of every ecommerce seller on Amazon to eventually get to the point where they are able to minimize their PPC costs and see a rise in their organic sales. Are your products performing at the level that you had hoped to see at this point in the process? What can you do to move toward more organic sales growth? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over a listing from a TAS listener like you. The guys walk through what it takes to enhance your PPC strategy and work toward organic sales. To hear more on this subject, make sure to catch this episode! Product Listing Optimization Is your product listing in the best shape to go toe to toe against your competitors? Do you have a solid checklist that can help you evaluate your product listing to make sure you have its position for maximum profitability? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through what they look for in a fully competitive and optimized product listing. Take it from these guys, they know what to look for and how you can make subtle tweaks that will put your product above the rest. Learn more by listening to this helpful episode! Keyword Strategy How is your keyword strategy performing for you? Would it be helpful for you to get some insights and tips on how to improve it for optimal results? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they dive into the best strategies for making keywords work for you! Don’t let something like a faulty keyword strategy trip you up. Even if you think you’ve got it all figured out, take the time to hear what Scott and Chris have to say - it could end up saving you lots of trouble down the road! Don’t Let Fear Hold You Back! One of the biggest enemies of success is fear. Are your fears dictating your plans? Are you reacting to your fears or are you putting them in their place? An old proverb says, “If you want what you’ve never had, you’ve got to do what you’ve never done.” Fear wants to hold you back but success and growth call you push past that fear! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain how adopting the mindset of pushing past your fears can lead you to untapped growth and success. If you’d like to hear more about this subject, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [6:00] Chris reads an email from a TAS follower like you. [12:00] Minimizing PPC and maximizing organic sales. [17:30] Creating a product that resonates with your audience. [21:00] Product listing optimization. [27:00] Choosing the right keywords to use. [32:00] Don’t be afraid to test changes.
TRANSCRIPT TAS 402 TAS 402: (Hot Seat) How to Get Steady Sales in Competitive Category and Improve Rank? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 402 and today I'm excited because I've got...
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...my good friend Chris Shaffer back on and we're going to do another hot seat.
Planning your next phase of growth for your ecommerce business? Wouldn’t it be helpful to hear from ecommerce business leaders who have been where you are trying to go? What have they found to be the most helpful in growing their business and attracting new customers? On this episode of The Amazing Seller, Scott welcomes back Jason Bear to give an update on his seven figure ecommerce business and the strategies he’s used to increase profits. Make sure you take the time to sit down and listen to this episode with pen and paper ready, you are going to need it! Are Lightning Deals Worth it? You’ve heard about Amazon’s Lightning Deals - but the question remains, are they worth it to you as a seller? On the one hand, they provide great exposure for your product listing and brand but on the other, it may not be the best time for your business given the phase of growth you are in. How do you navigate the best route? On this episode of The Amazing Seller, you’ll hear from Jason Bear as he opens up about his experience with Lightning Deals. If you haven’t considered Lightning Deals yet, this is an episode you want to listen to and even come back to as a helpful resource! Product Liquidation Do you have an endgame in mind if your product does not prove to be as profitable as you had hoped? You’ve got to have a way to cut your losses and recoup some of your funds. On this episode of The Amazing Seller, you’ll hear from Jason Bear as he goes over how he was able to liquidate products that didn’t sell as successful as he had hoped. Don’t miss out on Jason’s helpful insights - it could be just the information you need to take your business to the next level. Find out more from Jason on this episode! Getting the most out of your Email List If you’ve been around the TAS community for very long then you’ve heard all about the many reasons why you should have an email list for your brand. But how do you make sure you are getting the most out of your email list? On this episode of The Amazing Seller, Jason Bear explains how leaders like you can leverage your email list not only for product sales but to also plan ahead for future campaigns. Jason’s strategy is a great example of thinking outside of the box and using common tools in new ways. Don’t miss this fascinating episode full of helpful lessons from Jason, Scott, and Chris! Are you using Facebook Live? What if you had access to a free tool that could help promote and build your brand exponentially? Can you imagine what that would do for your business and its growth potential? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he walks through how he has been able to leverage Facebook Live videos to promote his brand and create a following. Learn how you can use this helpful tool to make your brand stand out from your competitors! Don’t miss this valuable episode to hear more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Jason Bear and Chris join the podcast. [4:30] Jason gives an update on how his brand performed on Prime Day and after. [6:00] Are lightning deals worth it? [9:30] Jason talks about how he’s dealt with product liquidation. [13:30] Post Prime Day sales growth. [16:00] Ramping up sales after running out of stock. [18:00] Crafting effective emails to your client base. [20:00] Utilizing Facebook Ads. [24:00] Jason talks about building an email list for future campaigns. [33:30] How to use Facebook Live. [47:30] Dealing with hijackers and other issues while liquidating products. [55:00] Lessons to take away from Jason’s story. [59:30] Creating a quality team with clear goals.
TRANSCRIPT TAS 401 TAS 401: Update: 7 Figure Brand Growth Strategies - Driving Sales and Ranking New Products [INTRODUCTION]
[00:00:01] Scott: Well hey, hey what’s up everyone.
Can you believe it? 400 episodes!!! What an amazing journey so far with Scott and the awesome TAS crew. To celebrate such a special and important milestone, Scott has a very fun and unique episode in store. On this episode of The Amazing Seller, you’ll hear Scott share nine takeaways from his journey in business and podcasting so far. He also goes over why you should check out a specific selection from his 400 episodes that will help equip you with the tools and motivation you need to continue striving for success. Make sure you sit down and take the time to enjoy this special episode! Just Start What is holding you back from getting started today? Seriously!? Is it fear that holds you back? Too much risk involved? Do you need more research and more tools? What is that one thing that continues to hold you back? What if you decided right here, today to let it go? Imagine what that would do for you! On this episode of The Amazing Seller, Scott explains how the simple but profound truth of just getting started can make a HUGE difference in your life. Don’t let another day go by - today is a perfect day to just start. Hear more from Scott on this topic by listening to this episode! Realistic Expectations Do you have realistic expectations when it comes to your journey of success? Are your expectations measured and grounded in reality? Don’t let them get away from you! One of the biggest causes of failure in business is unmet expectations. Don’t buy the lie that you can get rich quick - it’s going to be a long road and it can be very difficult. Be prepared to put in the work and you will have the right outlook. On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about how having the right expectations has allowed him to weather the difficult times and really appreciate the good times. Learn more from Scott’s story on this episode! Know When To Move On Do have a solid idea of what level of success you need a product to display for you to continue to invest in it? How do you know that a product has run it course and it’s time to cut your losses? On this episode of The Amazing Seller, you’ll hear from Scott as he explains why this line in the sand is an important one to know if you want to succeed. Don’t let pride or stubbornness win the day, have a plan in place before you launch a product. It can be so easy to keep pouring time and resources into a lost cause. Learn more from Scott on this topic by listening to this helpful episode! Resources that Can Help You Succeed Wow, 400 episodes is a lot! Especially if you are new to the TAS community. How will you know which episodes you need to get to ASAP? One easy way is to connect with the TAS community on Facebook and ask other people there what they advise. Another option is to listen to this episode of The Amazing Seller where Scott runs down a list of a handful of select episodes he recommends for you to check out. Don’t miss out on some great insights and lessons in this episode and in the ones that Scott lists - it could be the one thing you need to take you to that next level of success you’ve been looking for! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:20] 9 Takeaways of what it takes to be successful. [7:00] #1 Just Start! [9:30] #2 You’ve got to have realistic expectations! [12:00] #3 Just in time learning. [15:00] #4 You’ve got to launch a product. [17:00] #5 No Excuses! [19:30] #6 Know when to move on! [22:00] #7 Launch more niche products. [24:00] #8 Build an open brand. [28:00] #9 Build an email list and a social following. [32:00] Key TAS episodes you should check out… [42:30] Clips from TAS followers like you!
TRANSCRIPT TAS 400 TAS 400: 9 Takeaways of What it Takes to Be Successful (Lessons Learned from 400 Episodes + Listener Contest) [INTRODUCTION]
[00:00:01] Hey, hey,
What does it take to find personal and professional success? How can you embrace healthy patterns and behaviors in your life that will encourage growth? On this episode of The Amazing Seller, you’ll hear from successful podcaster and business leader, JB Glossinger. JB opens up about the power of consistency, understanding your “Why,” clearing the clutter in your life, and so much more! He brings his years of experience through both success and failure to help leaders like you experience the transformation and change you need to take your business to the next level of success. Don’t miss this powerful episode! The Power of Consistency What routines and practices fill up your day? Are they healthy habits and routines, unhealthy habits and routines, or a mixture of both? What steps can you take today to move you toward healthy patterns in your life? On this episode of The Amazing Seller, you’ll hear from JB Glossinger as he shares his story and how building consistent and dependable patterns into his day have fueled his journey toward success. What can you learn from JB’s story? What patterns will you change in your life in light of JB’s lessons? Find out on this inspiring episode! What is your “Why?” What pushes you forward each day as you build your business and dream of the future? What is that one thing that motivates and animates you? How do you keep that motivation in front of you and visible? On this episode of The Amazing Seller, you’ll hear from podcaster and business leader, JB Glossinger. JB has experienced his fair share of highs and lows on his journey to success. The one thing that kept him going each and every day was knowing that his podcast was making a difference in people’s lives - that was JB’s “Why.” What’s yours? To hear more about JB’s story, make sure to catch this episode! Getting Out of a “Funk” Everyone’s been in a “Funk” before. But how do you find your way out of one? Sometimes it can seem like they just fade away or you just wake up one morning and it has dissipated - but how can you intentionally start to move out of a funk either professionally or personally? On this episode of The Amazing Seller, you’ll hear from business leader and podcaster JB Glossinger as he opens up about how he navigates his way out of funks in his life. JB’s advice is to get into a health kick - he’s seen that simple change make a significant difference in his attitude and outlook on life. To hear more lessons from JB on how to get out of the funk, make sure to listen to this episode! Get into a Positive Mindset It’s gut check time! Where is your mindset these days? Are you focused on the negative and the difficult aspects of life and business? What keeps you drawn to a negative mindset? Is it the people around you? What steps can you take to move toward a more positive mindset? On this episode of The Amazing Seller, you’ll hear from JB Glossinger as he explains the impact of maintaining a positive mindset. JB teaches that it all comes down to your actions and your beliefs, do they support a positive or negative mindset? Answer that tough question for yourself and listen to this episode to get helpful steps to move forward! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] JB Glossinger joins the podcast. [7:00] JB tells his story, the cliff notes version. [19:30] The power of consistency. [23:30] Understanding your “Why.” [27:30] Clearing the clutter and saying “No.” [30:00] Trust your training. [33:30] Dealing with people in your life who don’t support you. [39:00] Getting out of a funk. [45:30] What has JB fired up? [49:00] Closing thoughts from JB.
TRANSCRIPT TAS 399 TAS 399: How to Create a Successful Mindset that Allows You to WIN with My Morning Coach JB Glossinger [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone!
You’ve heard Scott talk to some amazing business leaders about the success of their ecommerce businesses recently. Today’s guest has a similar story to share. Brian Jones joins Scott on this episode of The Amazing Seller to explain how he started his ecommerce business, built it up, and eventually sold it. This is an episode that will leave you inspired, motivated, and encouraged to get out there and work for the success you’ve been dreaming about. Don’t let another day go by, take action today! Learn more about Brian’s story on this fascinating episode! Don’t Underestimate Good Packaging! You’ve heard the old saying, “Don’t sweat the small stuff,” right? Well, that might not be the best advice to follow when it comes to competing and building a successful ecommerce small business. On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Brian Jones. Brian speaks to the significance of looking for those small areas like packaging and messaging to get the advantage over your competitors. Listen to Brian’s story as he describes how he was able to hone in on packaging and how providing quality packaging set him apart from his competitors. You’ve got to hear Brian's story, there are so many great lessons like this one for you to learn from! Getting Started Have you been listening to success stories and found yourself wondering when or if you will get to experience that same level of success with your efforts? What are you waiting for? Do you have it built up in your mind that you need some vast amount of money to get your ecommerce business off the ground? On this episode of The Amazing Seller, you’ll hear from Brian Jones as he explains how he was able to get his business up and running with $6,000. To some that number seems really low, to others it seems really high. Listen to Brian’s story as he explains how he made it work and how you too. Don’t forget helpful resources Scott has put together like the 1K Fast Track group that can help you raise the funds you need to get started today! Build it, Sell it Are you really good at starting new projects and implementing new ideas? Do you find the thought of running a business on a daily basis dull and uninspiring? If that’s you, you might want to pay attention to what entrepreneur and business leader Brian Jones has to say. Brian was able to start his ecommerce business, make it profitable, and then sell it for a profit that will help fuel his next project. There are business leaders out there who dream of opportunities like Brian’s to build something of value and worth and then hand it off to someone else to maintain so they can pursue the next dream. Learn more about the process of selling an ecommerce business on this episode of The Amazing Seller! Plan for the Future What are you doing today to move toward your goals for the future? Seriously! You don’t want to get too focused on your plans for the future that you fail to take action on the things that need to be accomplished today but it is helpful to have that goal in mind. So what’s yours? On this episode of The Amazing Seller, you’ll hear from business leader Brian Jones as he opens up about how he has started putting into motion his plans for the future. He talks about how, now that he’s tasted success and he knows what it takes to get there, he has his eyes set on an even bigger goal. Don’t miss more of Brian’s inspiring story on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Brian Jones joins the podcast. [4:30] Brian tells his story, the cliff notes version. [13:30] Securing sourcing and dealing with samples. [15:30] Focusing on packaging, and listing optimization. [18:00] Brian talks about his strategy launching a product on today’s marketplace. [23:30] Building a business with $6,000 and following the process. [30:00] Product price points.
Are you ready to jump in with another Friday session of Ask Scott? Get the insights, tips, and lessons you need to move your ecommerce business forward and experience the success you are looking for. On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a fun story from his daughter, why you should avoid short cuts, PPC tips, and of course - answers to questions from sellers like YOU! This episode is PACKED with lots of helpful tools and resources that you can dig into today, don’t miss it! Don’t Fall For Shortcuts Do you find yourself eating up every lesson, hack, and tip mentioned by business leaders like Scott? Good! If you want to succeed, you need to be a constant learner. Push yourself and NEVER deceive yourself by thinking that you’ve “arrived.” You also need to make sure you don’t fall for “shortcuts” that promise easy success and a way to “get rich quick.” It might be hard to tell sometimes but you KNOW there is a difference between what guys like Scott bring to the table and those who just want to sell you bill of goods. Take the time to know the difference. Listen to this episode to hear Scott explain how the TAS community is different - you don’t want to miss it! Building a Solid Email List It’s gut check time! What have you done to start building your email list? If you’ve been around the TAS community for very long, you know this is a big tool that Scott is passionate about. If you still aren’t convinced that you should be busy building an email list to promote your brand and keep your customer base connected to what you are doing, then pay attention to this episode. On this episode of The Amazing Seller, Scott walks through what it takes to build the list and create appealing offers that customers will respond to. If you are ready to take the next step and give your ecommerce business the shot in the arm it needs, make sure to catch this episode! What does it take to get started? Have you ever wondered what it takes to start a community like TAS? How was Scott able to build this awesome community and get started growing a thriving hub of resources to benefit ecommerce sellers like you? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how he went to work building this podcast community and his desire to give back to others so they can experience the freedom and success he’s enjoyed. If you are inspired by Scott’s story and have it in your mind to start something that will help others, make sure to catch this episode to hear more! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] A story about Scott’s daughter and her lemonade stand. [5:30] Shortcuts, are they worth it? [9:00] A Pay Per Click tip. [11:30] Question #1: Can you touch on the list building process? [19:30] Question #2: How do I get traction with my FBM account? [25:00] Question #3: What steps did you take to get started with the podcast?
TRANSCRIPT TAS 397 TAS 397: Ask Scott Session #123 - PPC Tip - Audience Building - Low Margins and List Building - FBM vs FBA Sales [INTRODUCTION]
[00:00:02] Scott: Well hey, hey, what's up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 397 and session number 123 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday, we're going to do it again today guys this is going to be a lot of fun. I got a bunch of things...
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...that I want to talk about including the questions that we're going to be talking about today. I've got a short story about a young entrepreneur, my daughter, my young, young daughter. My nine year old and how she set up a lemonade stand and we talked business and I'm going to talk a little bit about that because I think it's funny and...
What does it take to get started as an ecommerce seller? How do you navigate all the ins and outs of launching your first product, making adjustments along the way, and begin planning for the next phase? On this episode of The Amazing Seller, you’ll hear from Scott’s guest, Toni. Toni opens up about her journey from starting her own consignment shop to launching her first private label product on Amazon. Find out how she was able to get started, learn from her successes and failures, and much more! This is a fascinating and inspiring episode that you don’t want to miss! Be Resourceful! What type of motivation and determination are necessary to launch a small business? Do you have to have a business background or can you learn the process along the way? Many ecommerce business owners have made their way using both routes. Some come from a business background, and others learn along the way. It’s helpful to hear from both experiences to see what it was that helped them succeed. On this episode of The Amazing Seller, you’ll hear from Toni. Toni grew up watching her mother operate her own small business, a consignment store. That experience gave Toni the courage to branch out on her own and start a consignment store and later an ecommerce business. One of the fascinating aspects of Toni’s journey is how resourceful she was when she started her consignment shop. To hear more of Toni’s story and to find out what you can learn from her, make sure to catch this episode! Don’t Forget to Ask Questions Admitting you need help and asking questions can be a really hard thing for a lot of business leaders to do. But if you fail to pause and seek some outside input from others at critical points in your journey, you could end up regretting it! Don’t let that be your story. On this episode of The Amazing Seller, you’ll hear Toni, even in the midst of her success, pause and ask Scott for some important advice. This goes to show you that successful business leaders humble themselves and take advantage of the wisdom of others. Find out what other helpful lessons you can learn from Toni’s story on this episode! Looking Ahead When you are in the middle of getting your ecommerce business off the ground, you don’t have a lot of time to look ahead and plan for the next step down the line. As busy as things get, it’s always important to take the time to step away and plot out how you plan to capitalize on your success or course correct from your failure. On this episode of The Amazing Seller, you’ll hear Scott and Toni talk about her next steps as she looks back on how successful her product has been and what she plans to do to build upon this growth. Make sure you sit down with pen and paper to learn from this helpful episode! Just Go For It! You’ve heard the old saying, “You miss 100% of the shots you don’t take.” That wisdom applies to taking that step into the unknown and starting your own ecommerce business too! Don’t let fear and hesitation rule over you, take a leap and find out what you are made of! On this episode of The Amazing Seller, you’ll hear Toni’s story and how she was able to silence the voices of fear and doubt to start her journey toward success. What are you waiting for? Listen to this episode for the insight and motivation to move forward! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Toni joins the podcast. [6:00] Toni tells her story, the cliff notes version. [10:00] How Toni started her consignment business. [16:00] Tomi talks about making the shift to start her ecommerce business. [30:00] How Toni launched her first product. [36:00] Scott and Toni talk about her keyword strategy. [42:00] How did Prime Day impact Toni’s sales? [47:30] What are Toni’s plans for the future? [51:00] What were the numbers Toni was looking for with her first product? [56:00] Parting thoughts from Toni.
Don’t you hate it when you waste your time going down the rabbit hole researching a product? How do you know what products would be the best to move forward with? Do you have a process in place? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down nine products submitted via screenshots by TAS listeners like YOU! As they break down each product example they explain why they would continue or pass on that particular product. This is a great opportunity to sit and learn how these guys make their evaluations. Make sure to listen with pen and paper ready, you are going to need it! Pay Attention to Price Points One area that really trips up new Amazon sellers is failing to pay attention to the prospective product’s price point. You’ve really got to figure out if it will be worth it for you to proceed with a product. Ask yourself, can I improve the product or drive sales enough to make this worth it? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they walk through several examples of products where they would proceed or decline to proceed because of the way they see the price point playing out. Don’t go through this process blind! Take the time to hear from Scott and Chris and hear how they approach this product research phase, you won’t regret it! Low Reviews Can Be Helpful As you proceed through your first phase of product research, make sure to note the number of reviews and also the quality of the reviews. If the product is getting a lot of sales and they have had a lot of average to below average quality reviews, that might be the right product to continue your research on. On this episode of The Amazing Seller, Scott and Chris explain how you can use a product that has poor quality reviews to swoop in, address the concerns raised in those reviews and end up with a product that takes off. Keep in mind that every product that you research that looks like this scenario isn’t going to be a “lock,” don’t get your hopes up, make sure to follow the advice and the process that Scott and Chris lay out. To hear more about the product validation phase, make sure to catch this episode! Use the TAS Community! Watching a training like this one with Scott and Chris can have a HUGE impact on how you proceed with your product research phase. But don’t forget that being a part of the TAS community opens you up to a vast network of people who are ready to help you tackle some of the difficult aspects of product validation. On this episode of The Amazing Seller, Scott and Chris go over how sellers like you can use the TAS community to bounce ideas, get encouragement, learn from each other's mistakes, and much more! So what are you waiting for? Don’t just sit on the sidelines, jump in! You could be missing out on some awesome insight that could make a significant impact on how you build your ecommerce business! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Jump into the Private Label Classroom with Scott and Chris. [6:00] Scott and Chris take a look at screenshots and go over product numbers. [16:30] Example #2. [21:00] Example #3. [25:30] Example #4. [30:00] Example #5. [35:30] Example #6. [38:30] Example #7. [40:30] Example #8. [44:00] Example #9. [48:00] Closing thoughts from Scott and Chris.
TRANSCRIPT TAS 395 TAS 395: (Behind The Scenes) 9 LIVE Product Research Examples and Workflow
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 395. And today well, we're going to dive in some more...
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...live product research and we're going to give you some examples, we're going to go through nine products that were submitted by our cla...
It’s time for another session of Ask Scott on this episode of The Amazing Seller! This is the place for sellers like YOU to ask your questions and get the motivation and insight you need to get out there and make your business thrive. On this episode, you’ll hear Scott go over a mindset rant, how to set up Facebook Ads, what to do with white products on a white background, how to compete in a small market, and so much more! Take the time out of your day to sit down with pen and paper to get the motivation and tools you need to succeed. Don’t miss this episode! Mindset Rant Are you one of those people who totally overlook and discount the significance of having a healthy or focused mindset? Do you think that having the right mindset is overrated? Wait - don’t get stuck with that kind of thinking. Listen to Scott on this episode of The Amazing Seller as he opens up about the power of having the right mindset and how he has seen it affect sellers positively. Holding on to skepticism can be really helpful in most cases, but consider adopting Scott’s outlook when it comes to mindset and business success. To hear Scott go deeper with this subject, make sure to catch this episode! Facebook Ads - Step by Step Do you want to know how to set up Facebook ads to build your email list? Wouldn’t it be great to have a step by step explanation of how the process works and how you can get started? On this episode of The Amazing Seller, you’ll hear from Scott as he explains how sellers like you can access the resources he has put together for this very purpose! Don’t forget, it’s also about the offer you assemble as well, Scott explains how you can access the tools he's assembled for putting together quality offers as well. Make sure you take the time to sit down and listen to all the resources mentioned in this episode! Finding success in a small marketplace What does it take to find success in a small marketplace like Amazon UK? What do sellers like you need to do to stand out and make your product the best among the competition? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his perceptions of smaller marketplaces like Amazon UK. He goes over how you can adjust and adapt your product so it's different and compelling enough to make buyers choose you over the competition. You’ll also learn how important it is to consider branching out into larger marketplaces if you don’t want to take the time to build up a presence in a smaller market. To hear more on this subject, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] A weekly thought from Scott - Mindset Rant. [12:00] Question #1: Can you make a step by step video on setting up Facebook Ads? [17:00] Question #2: What is the best way to go about posting a product that is white on a white background? [21:30] Question #3: How do I succeed as a seller in a small marketplace like the UK?
TRANSCRIPT TAS 394 TAS 394: Ask Scott Session #122 - Mindset Rant - Facebook Ads - Product Images - Competition in Small markets [INTRODUCTION]
[00:00:08] Scott: Hey, hey what's up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 394 and session number 122 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday and guess what, we are going to do it again. I am pumped that you're here. Want to hear something funny...
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Click Here to Download Transcript << ...I'm sitting here, I'm talking, hanging out with you guys and every week I do this I think to myself, "I need to take my Fitbit off because my hands are going like crazy because I get so excited and I talk really with my hands a lot." I don't know.
It's all that energy I've got. It's all just stored up inside of myself here. I always say to myself,
What does it take to build a successful email list? How do you find your target audience? If you are having a difficult time navigating these difficult subjects, don’t worry - you’ve come to the right place! On this episode of The Amazing Seller, you’ll hear from guest expert Rick Mulready on how to locate your target audience, drive traffic to your ads, provide compelling offers, and much more! Rick breaks things down in easy to understand terms that will help you cut through all of the technical talk and find out what you need to know to make your business thrive. Carve out some time with pen and paper to listen to this powerful episode! What is your Strategy? You know that old saying, “The road to hell is paved with good intentions?” The same could be said of launching an ecommerce business. You might have all the good intentions and desires and motivations you need, but those things alone won’t get you over the finish line. You’ve got to have a solid strategy in place if you want to succeed. On this episode of The Amazing Seller, you’ll hear Rick and Scott start from scratch and explain how sellers like you can take a thoughtful and calculated approach to building your business and more specifically how to build an email list. Make sure to catch this helpful episode! Finding Your Target Audience Do you know for certain who your target audience is? Do you know where they spend their time online? Do you know what other products they are interested in that could provide you with crossover appeal? On this episode of The Amazing Seller, you’ll hear from Scott and Rick as they go over how to locate and effectively market to your ideal target audience. If you have all your product research completed and you are ready to launch, make sure you pause or come back to this episode - it has all the tips and insight you need to start building a robust and effective email list that will help you launch your product successfully, don’t miss it! Does Your Offer Connect? Find your target audience and doing all the legwork to get your ads in the right place at the right time means nothing if your offer isn’t compelling! Does your offer make sense to your audience? Is it providing a really good value to them? On this episode of The Amazing Seller, Scott and Rick talk about how to provide compelling offers that connect with your audience. Scott also gives a brief rundown on the different types of offers you can use but to get all the info on that subject, make sure to catch last week's episode in the link section below this post! Don’t Be Afraid to Start Small Everyone has to start somewhere, don’t be afraid to start small! This is advice you should take with you when it comes to starting your journey toward opening your own ecommerce business but also when it comes to branching out from there. It can be really easy to get overwhelmed with all of the possibilities out there, don’t let that distract you. Focus on one thing you can do today. On this episode of The Amazing Seller, you’ll hear from Rick Mulready as he opens up about how he’s seen leaders like you find success when they take risks. Don’t think that your risks have to be huge - for you, that risk might be taking out your first Facebook Ad. Whatever is your next step, don’t let fear get in the way! Hear more from Scott and Rick on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:30] Rick Mulready joins the podcast. [8:00] You’ve got to start with strategy! [11:00] How do you get people to opt into your email list? [14:30] Starting from scratch - how do you target the right people? [28:30] What is the best way to test an offer? [34:00] Don’t be afraid to start small. [40:30] Closing thoughts from Rick.
TRANSCRIPT TAS 393 TAS 393: Facebook Ads Training - How to Find and Drive Traffic Using Facebook Ads and Increase Sales with Rick Mulready
Does it seem like you are spinning your wheels when it comes to getting your ecommerce business off the ground and running? What steps can you take to give it the shot in the arm it needs to get see the success you’ve been looking for? On this episode of The Amazing Seller, Scott walks through several components that could make a HUGE difference in the way you run your business. He covers how to build a thriving sales funnel, why you should NOT drive external traffic to your Amazon product listing, which offers you should send to your email list, and so much more! You don’t want to miss this valuable episode! 4 Components of Successful Sales Funnel Are you happy with how your sales funnel is running? Would you like to see it operate a bit more smoothly? On this episode of The Amazing Seller, you’ll hear Scott go over the four components that he has zeroed in on that will help sellers like YOU optimize your sales funnel. To build effective sales funnel like an email list, you need the following components.
Offer Traffic Follow Up Launch
To hear Scott explain each step and how you can optimize your approach to receive the best results, grab a pen and some paper and make sure you listen to this episode! Crafting the Best Offer The traffic you receive to your listing means NOTHING if your offer sucks! Do you have an enticing offer for your buyers? Will it make them come back for more? Is it so good that they’ll want to share it with friends? On this episode of The Amazing Seller, Scott runs through three types of offers that will help you figure out which one fits best for your context.
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To get more details on how each of these offers works, make sure to sit down and listen to this episode as Scott carefully explains how you can utilize each one for maximum results. Set Yourself Up For Success You can have all the right components in place and still fail to execute everything properly. So what does it take? What do motivated and driven sellers like you need to get ahead and drive toward growth and profitability? On this episode, you’ll hear Scott break down what it takes to make sure your special offers to your buyers connect and cause your customers to come back EVERY TIME. Are your offers providing value? Would a potential buyer look at your offer and think that it’s a great deal? If not, you need to reevaluate the offer you are providing. Make sure you listen to this episode to hear Scott dive deeper into specific tips and lessons that could help you get the edge on your competition TODAY! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [6:00] The 4 components of a successful sales funnel. [10:00] Do NOT drive traffic to your Amazon product listing. [13:30] Scott goes over three different offers you can send to your email list. [16:30] How to make your offer WORK. [24:30] TAS followers like you who were successful with a GREAT offer!
TRANSCRIPT TAS 392 TAS 392: Top 3 Offers to Build Your Email List and Boost Sales for Your Products [00:00:00] Scott: Well hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 392 and today I want to go over three...
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...offers that are going to help you build your email list and get sales. Now you guys have probably heard me talk about this well quite a bit lately, it's about building an email list or a subscriber list, a way for you to contact people that are in your market.
Now you guys have heard me say as well, that we've been using this in our new brand and it's been working really, really well and one thing I want to do here and this is something that we did in North Carolina when we had our TAS workshop is we talked about the different things,
Do you need a shot in the arm to keep you going and pressing into your goals? Are you stuck and looking for answers? Then you’ve come to the right place! It’s time for another session of Ask Scott on this episode of The Amazing Seller! On this episode, you’ll hear Scott cover a lot of ground. He goes over knowing your “Why,” a shout out to a TAS follower like YOU, dealing with difficult suppliers, PPC strategy, hijacking, and much more! So what are you waiting for? Make sure to grab a pen and some paper for this PACKED episode! What is your WHY? Do you know, deep down, what you're “Why” is? Seriously? Do you have it written out and on the refrigerator or on your computer monitor? Why not? On this episode of The Amazing Seller, Scott opens up about his “Why” and how it has kept him focused and fired up so he can reach his goals. Speaking of goals, Scott is able to focus on spending time with his family for his daughter’s wedding BECAUSE of his goals and keeping his “Why” in front of him. To hear Scott dive deeper into this topic, make sure to listen to this episode! Join the TAS Community! One of the best ways to stay focused on your goals and objectives is to join a community of like minded individuals who are also pursuing a better future for themselves. That is exactly why Scott and his crew created the TAS community. If you aren’t part of the community yet, what are you waiting for? It's such a great place to bounce ideas around, share best practices, and to stay encouraged by the success and common difficulties faced by others. If you jump in and participate in the TAS community, you won’t regret it. To hear Scott further explain the benefits of the TAS community, don’t miss this episode of The Amazing Seller! Dealing with Difficult Suppliers Don’t let suppliers take advantage of you! If you are just starting out, you might be a perfect target for a supplier who will take advantage of inexperienced sellers. Make sure you do your research and find out how to protect yourself when dealing with suppliers and manufacturers. On this episode of The Amazing Seller, you’ll hear Scott explain how dealing with suppliers typically works and what you should expect. He also provides resources that will help you better prepare for interactions with suppliers. Find out what you need to know about this topic on this episode! Hijackers! Help! Do you have a plan in place for that dreadful moment when you realize that someone has hijacked your product listing? Don’t put it off! There are so many resources that can help you prepare for when that day comes. Don’t think that it won’t happen to you, if you operate an ecommerce business for long, you will face this issue in big ways or small. On this episode of The Amazing Seller, you’ll hear Scott go over how you can prepare for this roadblock and what options are available to you. Don’t get caught unprepared - make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] You’ve got to figure out your WHY! [6:30] A shout out to a TAS follower. [10:00] Question #1: What should I do if I keep hearing from my supplier that they are out of stock? [14:30] Question #2: I’m seeing lots of new competitors, should I be worried? [19:30] Question #3: Am I using PPC correctly? How can I maximize my efforts? [25:30] Question #4: How should I handle someone hijacking my product?
TRANSCRIPT TAS 391 TAS 391: Ask Scott Session #121 - Suppliers BS - Saturated Product after Launch - PPC Reports - Hijackers [INTRODUCTION]
[00:00:07] Scott: Well hey, hey, what's up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 391 and session number 121 of Ask Scott. This is where I...
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Are you a constant learner? Do you take advantage of EVERY opportunity to learn from others who have gone down the path you are headed down? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Jeff Rodgers. Jeff is a TAS follower like you who was able to take the lessons and teachings from Scott and put them into practice! He discusses how he went from starting in retail arbitrage to starting his own private label business, how he dealt with disappointment and failure, why he chose to work with a business partner, and much more! You don’t want to miss this informative episode! From Retail Arbitrage to Private Label What does it take to get started with your own private label business? Some people jump right in with both feet, others find it helpful to ease into the ecommerce marketplace by getting involved with retail arbitrage. On this episode of The Amazing Seller, you’ll hear from Jeff Rodgers. Jeff made the jump from retail arbitrage to starting his private label business. Through ups and downs along the way he has been able to put together a solid brand that has a bright future. To hear how Jeff got his start and eventually made that transition, make sure to listen to this episode! Dealing with Disappointment How do you handle disappointment? Do you let it defeat you and send you into a downward spiral? OR do you use it as fuel for your journey toward eventual success? On this episode of The Amazing Seller, Jeff Rodgers shares how he was able to get started as an ecommerce seller but then witnessed his product lose traction. Even though this disappointing turn of events, Jeff was able to stay focused on his goal of creating a thriving business that would provide the income he needed. To hear more about Jeff’s inspiring story - don’t miss this episode! Working with a Business Partner What if you had someone who was a dedicated to seeing your private label business succeed as much as you are? Can you imagine how encouraging that would be? On this episode of The Amazing Seller, Jeff Rodgers opens up about how he decided to connect with a friend of his and bring him on as a business partner. Jeff says that having someone who is as dedicated to seeing his brand succeed as much as he does makes a HUGE difference. To hear Jeff discuss this subject further, make sure to catch this episode! The RIGHT Mindset Do you have the right mindset to experience success? That may sound like a dumb question but the right mindset is a VERY important place to start. If you want to see your business take off you’ve got to manage your expectations and decide NOW how you are going to respond when things get difficult. On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Jeff Rodgers. One of the things that sets Jeff apart from a lot of people out there who dabble with private label and other ecommerce options is his mindset. Jeff is committed to following through and really seeing his business take off. If you want to hear more about Jeff’s story and how YOU can draw inspiration from it, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Jeff Rodgers joins the podcast. [6:30] Jeff shares his story, the cliff notes version. [10:00] From retail arbitrage to private label. [15:00] Reacting to declining sales velocity. [19:00] Jeff talks about starting his own brand and ordering his first product. [24:30] Recovering from failure and starting again. [34:00] How the second product launch turned out for Jeff. [48:00] Was the effort including bringing in a business partner, worth it? [51:30] What’s next for Jeff? [55:30] Closing thoughts from Jeff. [1:00:00] Getting in the right mindset.
TRANSCRIPT TAS 390 TAS 390: The Path to $750k in 12 Months and Failures Along The Way (Big Lessons Learned) [INTRODUCTION]
Are you ready to get started with your private label business? Do you find yourself searching for that extra push or spark of motivation? What if you heard the story about someone just like you? On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he opens up about his journey from taking his earnings as a high school football referee to use that to fuel his ecommerce business. Kevin is a down to earth guy who finally reached the point where he was ready for a change in his life. Are you ready for change? Listen to Kevin’s story and discover the inspiration that helped get him started - don’t miss it! Set reasonable expectations Don’t let unrealistic expectations lead you down the road to disappointment! Make sure you understand what it takes to get started building a private label business, it takes hard work but you can do it! On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he explains the mindset he was able to adopt that led him to keep reasonable expectations as his business got off the ground. Everyone would like to start out with an instant return on their efforts, but that can set you up for failure. You need to understand that this is a process that takes patience and time to build. To hear Kevin and Scott dive deeper into this topic, make sure to catch this episode! Expanding into International Markets Can you imagine getting the hang of the private label business model so well that you were considering moving your efforts into an international marketplace? What would that look like? What steps would you need to take to get started? Is it even viable for small business leaders to make that leap into the international marketplace? On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he walks through his decision to expand his business by offering his products in Canada and now the UK. Kevin doesn’t approach this expansion as an expert, he just knows the right questions to ask and how to connect to the best resources. To hear Kevin explain his process in further detail, don’t miss this episode! Little Successes Add Up What is your business strategy for growth? Are you looking for a KNOCKOUT punch or a HOME RUN that will send your profits sailing? Or are you considering taking a more below the radar approach? On this episode of The Amazing Seller, you’ll hear from Kevin Sanderson as he goes through why he looks for the small successes he can bundle together over time instead of the BIG home runs. Don’t be so quick to dismiss Kevin’s strategy. It may not sound as sexy as the superstar product but he is experiencing real consistent growth that is allowing him to expand his operation. To find out more about Kevin’s mindset and how he is able to find and build upon small successes over time, make sure to listen to this episode! Believe in the process and GET STARTED! Where are you on your journey toward success? Have you started yet? Are you ready to take your business to the next level? What is your plan for getting from HERE to THERE? On this episode of The Amazing Seller, Kevin Sanderson shares the insight and wisdom on building a successful and thriving ecommerce business. It wasn’t all smooth sailing for Kevin, he admits that he probably took too long to get started and he doesn’t want sellers like YOU to make that same mistake! Kevin’s advice is to believe in the process and to get started TODAY. Don’t wait for tomorrow, identify a step you can take today that will move you closer toward your goal! Hear more about Kevin’s story and his valuable insight on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:30] Kevin joins the podcast and tells his story, the cliff notes version. [12:00] What was it like for Kevin to find that first product? [14:30] What caused Kevin to make the leap to selling products?
Don’t underestimate the power of GREAT customer service! There is a reason why places like REI, Nordstrom, Amazon, and many others are KNOWN for their great customer service - it’s part of their brand! What if you could build yourself a brand with that kind of reputation? On this episode of The Amazing Seller, Scott kicks this session of Ask Scott off with a rant on providing great customer service. Don’t sell yourself short, there are little things you can do now as you are building your brand that will impress your customers. To hear Scott dive deeper into this topic, make sure to catch this episode! Bundling Products Is it a good idea for you to bundle your products? YES - if it makes sense. Don’t try to bundle products that have no relationship to each other. But you’ve got to keep in mind that it benefits you to have each item listed individually and then offer a bundled option if it makes sense. On this episode of The Amazing Seller, you’ll hear Scott explain how bundling works and how it can benefit you and your customer. Don’t leave money on the table! This is a great way to expand your product options and even start building a niche brand. Make sure you don’t miss this episode! Providing Premium Packaging Packaging matters. You want to make sure that your product is showing up in the right package that communicates to your customers that you care about the item you are selling them. Usually, your manufacturer will have a good connection with a local (to them) packaging company that will take care of your needs. But that’s not always the case! If you want to hear what options are available to you as an Amazon seller, make sure to listen to this episode of The Amazing Seller to hear more valuable information on this subject! Using Jungle Scout How do you keep up with what products are trending on the Amazon market? What can you do to stay on top of your competition? When you use tools like Jungle Scout, you get access to all the relevant and up to date info, you need to make the right decisions when investigating products and adjusting your product listing. On this episode of The Amazing Seller, Scott explains why sellers like you should keep tools like Jungle Scout in mind when trying to maximize your efforts. Is it VITAL that you use Jungle Scout when you are first starting off? No. But every advantage helps. To hear Scott explain this topic further, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] A takeaway from Scott’s recent Starbucks visit. [9:00] Scott’s shout out to a TAS listener. [11:00] Question #1: A question about bundling and shipping multiple products. [16:00] Question #2: How do I secure premium packaging? [23:00] Question #3: Which should I use, Jungle Scout or Amazon Scout?
TRANSCRIPT TAS 388 TAS 388: Ask Scott Session #120 - Bundling Products - Premium Packaging - Research Tools [INTRODUCTION]
[00:00:02] Scott: Well hey, hey, what's up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 388 and session number 120 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday, and I’m going to do it again today and I am super excited to dive into today’s questions, which is going to be about...
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...bundling products, another pretty popular question and we talked about it before but a little different take on it in this one. Premium packaging, that’s another great question that we get asked and this is again another little take on it.
So I’m going to talk about that and we’re also going to talk a little bit about research tools. Which ones do we need? Do we need any at all? And it was actually a question that came in to compare the two tools.
What does it take to construct a solid and well performing Pay Per Click (PPC) campaign? How can you avoid typical pitfalls and common mistakes that many sellers make? On this episode of The Amazing Seller, Scott sits down with Jeff Cohen from Seller Labs to go over KEY elements that make up a successful PPC campaign. You’ll hear them discuss the role of sponsored ads, keywords, the “Halo Effect” and much more! This is an in depth and detailed episode that you don’t want to miss! Make sure you have pen and paper near by - there are several tips that you’ll want to check out later. Increasing your PPC bid You might be tempted to think as many other Amazon sellers do that to maximize your ACOS you’ll need to decrease your PPC bid. Don’t be so quick with that response. You might want to slow down and consider INCREASING your PPC bid to have that effect. On this episode of The Amazing Seller, Jeff Cohen explains why this method works and why you need to take a good look and possibly an audit of how you are proceeding with your PPC strategy. Are you really ready to take your ecommerce business to the next level? Make sure to catch this episode so you have all the tools you need to get there! Common issues with Keywords Do you struggle with finding the right way to use keywords and search terms? Are you wondering if there is something you can do to maximize your efforts so you are wasting resources? Look no further! On this episode of The Amazing Seller, you’ll hear from entrepreneur and business leader Jeff Cohen as he goes over common mistakes he has seen Amazon sellers make when it comes to keyword optimization. If you are ready to really hone in and make the most of your keyword efforts, sit down and take your time with this episode! How to Start a Paid Ad Campaign What does it look like to start a successful paid ad campaign? How do some of the top sellers on Amazon start their campaigns? On this episode of The Amazing Seller, you’ll hear from Jeff Cohen as he describes how he starts his ad campaigns. Make sure you take the time to really listen to what Jeff has to share, you might even consider pulling up your ad campaign and see if what you are doing matches up with what Jeff talks about. If you haven’t started an ad campaign, this is the episode that you want to earmark and come back to - don’t miss it! How Seller Labs Can Help YOU! What can you do to get the most out of ecommerce tools like the ones offered by Jeff Cohen and his team at Seller Labs? Do companies like Seller Labs even care about the average Amazon seller and their experience with their products like Ignite? On this episode, you’ll hear from Jeff Cohen as he explains how his team at Seller Labs works with sellers like you to improve upon their tools. If you’ve been wondering how support platforms like Seller Labs work, make sure you catch this episode to get the inside track from Jeff - you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Jeff Cohen joins the podcast. [6:30] Setting up the correct PPC campaign structure. [16:00] Does raising your PPC bid maximize your ACOS? [22:30] Using sponsored ads to target your competitor. [28:00] Does Amazon pay attention to the sellers who spend the most money? [33:00] What is the Halo effect? [38:00] Common complaints around Keywords. [58:00] How Jeff starts a new sponsored ad campaign. [1:01:30] Jeff talks about why he created Ignite. [1:08:00] Parting thoughts from Jeff.
TRANSCRIPT TAS 387 TAS 387: Sponsored Product PPC Ads - Keyword Ranking and Mistakes to Avoid with Jeff Cohen [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 387 and today we are going to talk about one of the hottest topics out there...
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Did you know that it is becoming so lucrative to sell on Amazon that traditional businesses are finding that selling their products there are increasing their profit margins? What does that mean for the future of brick and mortar stores? How do those businesses adapt to the ecommerce wave? On this episode you’ll hear from business leader, Jason Bear has he dives into his company’s move to start selling and really leveraging their presence on Amazon. Jason also has a ton of great tips and insights that will benefit ecommerce sellers like YOU - don’t miss it! The Lowest Price Point Doesn’t ALWAYS Win Many Amazon sellers seem to be under the impression that the lower the price the higher the volume of sales. Is that really the best way to run your ecommerce business? What about quality and building a brand? On this episode of The Amazing Seller, you’ll hear from Jason Bear as he explains how he has seen product quality and brand dependability beat out low prices. Jason isn’t just your average ecommerce seller, he has a fully staffed and thriving business with multiple products with a great reputation. Learn from Jason and his knowledge of selling and marketing quality products on this episode! Optimize Your Product Listing You’ve heard Scott talk about this topic at length but it bears repeating - you’ve got to make sure you optimize your product listing! Don’t skip this step! Seriously, go back and take a look at your product listing and really scrutinize it. Does it live up to the standards you have learned from Scott by listening to his teachings? On this episode of The Amazing Seller, you’ll hear Jason Bear goes over how he has optimized his company’s product listings and how ensuring that this step is done with a high level of focus and attention to detail has led to increased traffic and sales. If you are looking for that one lesson or piece of insight that could make the difference for your business, this might just be it. Make sure you listen to this episode! Build Your Email List How do you communicate with your customer base? What method do you use to test and determine if a new product will be successful for your brand? What if you had a tool that would help you get KEY input from people who have purchased from your brand before? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he shares how his company has leveraged the use of their email list to drive traffic, test products, and more! You’ve heard Scott’s rants on why you should use an email list - take a moment to hear from Jason’s perspective and how he has seen it make a HUGE difference in how his brand engages with customers. To hear Jason, Scott, and Chris dive deeper into this topic listen to this episode! Know Your Audience! Don’t you hate it when a brand totally gets you wrong? You get a piece of marketing that doesn't’ apply to you or you get that email that is totally out of left field - it’s annoying and irritating. What would it look like for a brand to “get you?” What would it take for you to understand your audience? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he shares how his company has honed in on their efforts to effectively communicate with their audience in a way that matters. Jason goes over key steps they have taken to bring value and worth to their customers where they are in the digital space if that’s Facebook, Instagram, YouTube or other spaces. To hear more from Jason on this topic, make sure you catch this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Jason Bear and Chris join the podcast. [3:30] Jason gives a bit about his background as a business leader. [6:00] The decision to expand and sell products on Amazon. [12:00] Jason talks about how he set up is first batch of products for success. [17:30] It’s not about the lowest price point.
Sometimes leaders can get so focused and “in the zone” that they forget to pause and be present with people who matter the most. Does that sound familiar? Do you struggle with turning your drive “off” so you can just be with people close to you? On this episode of The Amazing Seller, Scott kicks off another session of Ask Scott with a simple reflection on what it means to “take it all in.” Scott’s reflection is as much for himself as it is for business leaders like you who are striving and working hard for success. To hear more of Scott thoughts on this subject and to hear answers to questions from TAS listeners like YOU, make sure to catch this episode! Buying an FBA Business Does a turnkey Fulfilled By Amazon (FBA) business appeal to you? Whether you are looking to expand your reach or if you want to get started selling on the ecommerce marketplace by purchasing a business, there are a few things you need to consider. On this episode of The Amazing Seller, Scott addresses a scenario from a TAS listener who is in the process of buying an FBA business. The key issue from that listener's question revolves around the seller not willing to hand over the Amazon seller account, they just want to give all rights to the best-selling product to the buyer. This raises several issues for Scott that he addresses along with some other things to consider when embarking on this endeavor. Don’t miss this episode! Dealing with Negative Reviews Negative reviews are at the top of some of the worst things that can happen to an Amazon seller. So what recourse do you have? Should you respond to the negative reviews? Abandon the listing and start a new one? On this episode of The Amazing Seller, Scott walks through several ways sellers like you can deal with negative reviews left on your product listing. One thought that Scott shares is to consider offering a new and improved product that resolves the reviewer's issues free of charge as a response to the review that they left. To get more insight from Scott on what to do in situations like this one, make sure to catch this episode! Increase Your Insert Card Conversion Rate! If you have tried to follow some of Scott’s lessons on building a list and connecting with your customers, you might run into the issue of low conversion rates when it comes to insert cards. What can you do to improve those numbers? How can you make an offer that is SO appealing to your customers that they sign up for your email list? On this episode of The Amazing Seller, you’ll hear from Scott as he gives several simple steps sellers like you can take that will improve your conversation rates for insert cards. You might consider offering a premium item in a giveaway or giving them a steep discount to sign up for your list. To hear more ideas that will get the ball rolling, listen to this episode! Get in the RIGHT Mindset! One of the quickest ways to lose momentum and shoot yourself in the foot is to fall into the WRONG mindset. So what does a good and focused mindset look like when it comes to running a thriving ecommerce business? On this episode of The Amazing Seller, you’ll hear from a TAS listener like YOU who “gets it.” Scott explains why this listener is in the right mindset needed to succeed and push through the difficulties that WILL come when starting and running your own small business. To hear more on this topic, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] Pause for a minute to “take it in.” [3:30] Simplify the process. [6:30] Question #1: A question about buying an FBA business. [13:30] Question #2: How should I respond to negative product reviews? [18:30] Question #3: How do I get better responses to my insert cards? [27:30] An encouraging message from a TAS listener like YOU!
TRANSCRIPT TAS 385 TAS 385: Ask Scott Session #119 - Buying FBA Businesses - I...
Do you ever find your head spinning when trying to figure out all the in’s and out’s of your ecommerce business’s taxes? Don’t you wish there was someone who could cut through all the clutter and give you clear answers to some of your top questions regarding taxes? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he addresses common questions and issues ecommerce sellers like you run into. He covers topics like bookkeeping, keeping separate bank accounts, quarterly taxes, and more! Make sure you have your pen and paper ready for this helpful episode! How Important is Bookkeeping? It's probably one of the least sexiest yet MOST important subjects when running an ecommerce business… bookkeeping. What do you need to do to protect yourself and make sure you are operating within the confines of the law? How do you start small and scale your approach as your business gets off the ground? On this episode of The Amazing Seller, Josh Bauerle breaks down why you should focus on keeping your business account separate from your personal account. He also provides helpful tips on which tools you can use that will ensure that you have a clear accounting of all your business details. To hear Josh go further with this topic, make sure you catch this episode! How Should You Pay Your Taxes? So you have your business up and running and your product launch ready, but you still have to figure out details like how to pay your business taxes. What do you do? What is the best way to pay for your taxes, quarterly or annually? On this episode of The Amazing Seller, Josh Bauerle explains why paying your taxes quarterly is the best solution. He also provides a helpful tip for estimating how much you should pay each quarter so you aren’t left with a huge difference or even a penalty at the end of the year. Josh’s insights might be just the thing you need to make sure you have all your ducks in a row, don’t miss it! Why You Should Set Up An LLC Did you know that if you don’t set up an LLC you are personally vulnerable to any lawsuits brought against your company? Is setting up an LLC the best option for you and your ecommerce business or are there other routes to take? On this episode of The Amazing Seller, you’ll hear from Josh Bauerle as he goes over the benefits of setting up an LLC and how other business entities work. Josh explains how an LLC can provide an extra wall of protection for business owners like you should your company become the subject of a lawsuit. In addition, he goes over how virtual assistants and contractors fit into the tax equation. Don’t miss this helpful episode! Navigating Sales Taxes One of the most complicated areas of running an ecommerce small business is dealing with sales taxes. The reason this can be so complicated is due to the fact that there isn’t a unified explanation from the government on how to respond to this issue. It's complicated by the fact that your location, your product’s location, and where you customer buys the product can all be in different states which increases the difficulty of assessing what sales tax level you need to pay. To help you make some sense of this issue, Josh Bauerle joins Scott on this episode of The Amazing Seller. Josh doesn’t have all the answers on this topic because it's such a complicated and difficult one, but he does have a place for ecommerce seller like you to start. Make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Josh Bauerle joins the podcast. [4:30] Josh talks about the necessity of good bookkeeping. [11:00] Why you need to have a separate bank account for your business. [17:00] Can you use product inventory as a tax deduction? [20:30] Why should you pay quarterly taxes? [22:00] A great tip for projecting your quarterly taxes cost. [28:30] How do business entities work?
If you didn’t get the chance to attend the recent TAS LIVE event in North Carolina, today is your lucky day! You get a little sneak peek into the behind scenes conversations and takeaways from that event. You’ll hear from Scott, Chris, Angel, and Joel as they talk about KEY lessons and takeaways that could help ecommerce sellers like you make a change in your business today. You don’t want to miss a minute - make sure you have pen and paper handy for this episode of The Amazing Seller! Don’t Overcomplicate it! Do you feel bogged down by all the things you COULD be doing? Don’t let that slow you down. Focus on one step at a time. For example, take the time to go to social media sites like Facebook, YouTube, and Instagram to find influencers that align with your product. Sit down and make a list, then contact these social media influencers. It can be that easy! Don’t let excuses get in the way. On this episode of The Amazing Seller, you’ll hear Scott and the TAS crew break down how you can get started TODAY - don’t miss it! Experience Matters Don’t overlook the POWER of a good customer experience! Do you have good customer service experiences that come to mind? What about negative ones? The negative ones usually stick out more but that shouldn't stop business leaders like you from doing everything you can to ensure that your customer has a positive experience with your product. On this episode of The Amazing Seller, you’ll hear from Scott as he describes a recent Uber experience he had with the TAS crew as they were visiting North Carolina. The example that Scott shares goes to drive home the point that customer experience matters! To hear Scott share the story, make sure to catch this episode! Understanding Your Audience Have you ever received a piece of advertising in the mail that didn’t make any sense for you? Everyone at some point has been on the receiving end of poor marketing. Don’t make that mistake as an ecommerce seller! There are steps you can take that will help you identify and get into the mindset of your target audience. On this episode of The Amazing Seller, Scott and the TAS crew walk through what it looks like to understand and then effectively communicate to your niche audience. Make sure you listen to this episode to get all the tips and insights on this subject! THE ONE QUESTION You’ve heard the TAS motto from Scott at the end of every episode you listen to, TAKE ACTION. Scott's rallying cry is SO good and really effective! To complement those two helpful words, consider taking it one step further with this simple question that will help you move forward and take action effectively.
“What skill, ability, or resource do you have right now that will move your business forward?”
This simple question, when answered with intention and detail can make all the difference as you move forward toward building your ecommerce business. If you’d like to hear more from the TAS crew on how you can move forward TODAY, make sure you listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:50] Chris gives a recap of the recent TAS event. [5:00] Angel talks about her role with TAS and observations from the event. [8:30] Taking the next step. What should you do next? [12:00] Joel talks about his role with TAS. [16:00] Scott and the crew talk about their recent Uber experience. [19:00] Creating a valuable experience for customers. [22:30] Joel talks about understanding and marketing to your audience. [28:30] Angel shares some of her takeaways. [32:30] The ONE QUESTION you need to ask yourself.
TRANSCRIPT TAS 383 TAS 383: (Hotel Cast) The BIG Lessons and Takeaways Learned from TAS LIVE North Carolina and Action Steps [INTRODUCTION]
[00:00:03] Scott: Well hey, hey, what’s up everyone? Welcome back to another episode of The Amazing Seller Podcast.
It’s time to get fired up for another exciting session of Ask Scott on The Amazing Seller! This is the place where TAS followers like YOU get to ask your questions to tough issues you’ve run into while trying to build your ecommerce business. On this episode, Scott covers transitioning from an open brand to a more niche brand, how to recover from a failed product launch, and how to determine the next step after a successful product launch. This your stop for all the tips and insights that you need to push your business over the top - don’t miss this episode! Transitioning from an Open Brand What will it take to move from an open brand approach to more of the niche brand approach that Scott, Chris, and Dom often talk about? Is it even realistic to do so if you’ve started as an open brand? On this episode of The Amazing Seller, Scott walks through what it will take for sellers like you to start moving in the direction of an open brand concept. Scott addresses two different approaches to this question and how you can make the right decision based on the direction you want to go with your business. To hear Scott dive deep into this topic, make sure to catch this episode! Recovering from a Failed Product Launch Is there any hope for a seller who failed from their very first product launch? What does the recovery process look like? Is there any way to recoup value for the products manufactured? On this episode of The Amazing Seller, Scott walks through how to respond when a product launch isn’t going as planned. According to Scott, one the most important steps in the process of recovering from a failed product launch is to examine the reasons why the launch failed. If you are able to place a finger on the reason why the launch failed that will help better position your next product launch for success. Learn more about recovering from a failed launch on this episode! Navigating PPC and Keywords Is your product listing on Amazon in the best position it can be in to lead you toward growth and success? Have you really optimized your listing to the fullest extent? What about PPC and Keyword research? On this episode of The Amazing Seller, Scott breaks down what you can expect from evaluating search term reports. He also goes into how Amazon uses keywords and how you can get the most out of this helpful tool. If you’d like to hear more from Scott on this topic make sure to listen to this episode! Also - check out the PPC training link located in the resources section below! Next Steps How do you figure out where to expand your business once you’ve launched a successful product? If this is a question that is really relevant to you or if you can only dream of one day asking this question yourself, it’s best to have an answer sooner than later. On this episode of The Amazing Seller, Scott goes through a few options for sellers like YOU to consider once you’ve reached this point of success. Before you go too far down that line of thinking, it is good to pause and CELEBRATE! Small victories and hitting benchmarks like this are VITAL for sustained success, in the long run - don’t neglect this step. To hear all of Scott’s suggestions for next steps - make sure to listen to this episode. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:30] Question #1: How do I go from from an Open Brand to a more niche brand? [12:00] Question #2: How do I recover from a failed product launch? [15:30] Question #3: How do I get the most out of my search term reports? [21:30] Question #4: I’ve got a successful product, what should be my next step?
TRANSCRIPT TAS 382 TAS 382: Ask Scott Session #118 - Open Brand to One Brand Steps - Failed Launch Tips - Product Success…Now What? [00:00:08] Scott: Well hey, hey, what's up everyone? Welcome back to another episode of The Amazing Seller Podcast. This is episode number 382 and session number 118 of Ask Scott....
Not sure if you have what it takes to build a successful and thriving ecommerce business? Are you intimidated by guys like Scott who seem to find success because they’ve been in the industry for years? This episode of The Amazing Seller will help change your perspective! You’ll hear from a fellow TAS follower like YOU who have been able to put the principles the Scott teaches into practice in a relatively short time to experience exponential growth. Learn from Matej as he shares his story and how he has reached the point of success he currently enjoys and his plans for the future - don’t miss it! Preparing for Success Be honest, are you ready for success? If all of a sudden, your product took off in sales, would you be able to handle that increased demand? Do you have the systems and processes in place? On this episode of The Amazing Seller, you’ll hear from Matej as he shares what steps he took early on before he even launched his product that helped to set him up for success. Learn how he approached product research, his keyword strategy, listing optimization, and much more! If you are ready to take the next step toward growth, make sure you learn from Matej on this episode! Build a Launch List! If you’ve been around the TAS community for very long, you’ve heard Scott talk about the necessity of building an email launch list. Scott is VERY passionate about this subject and is convinced that it’s the one unique tool every seller should use that help them get an edge over the competition. On this episode of The Amazing Seller, Matej shares his story and how pivotal the use of an email launch list was to the early success he experienced with his product launch. To hear more of Matej ’s story and get another angle on why you should start focusing your resources on building an email list, don’t miss this episode! Planning the Next Big Step Can you imagine what it must be like to have your ecommerce business running so smoothly that you are ready to start planning the next phase of growth? What would it take for your small business to get to that level? What do you think your next step would be? On this episode of The Amazing Seller, Scott sits down with TAS follower and business owner, Matej as he shares his story and asks Scott for input on where to take his next step. Matej’s question boils down to whether he should launch a second product in the US Amazon market or if he should expand his reach to the European Amazon market. To hear more of Matej’s story and the awesome advice that Scott gave him, make sure to listen to this episode! TAKE ACTION! Everyone wants to know the secret formula to success. What easy to use hacks will grant overnight success? The truth of the matter is, every situation is unique. There are so many factors at play that determine how a product will trend and other decisions that the seller makes that could have a HUGE impact on the chance for financial success. In light of all these moving parts, Scott continuously encourages TAS followers like you each and every week to TAKE ACTION! Echoing that call is Matej, Scott’s guest for this episode. Matej also shares this piece of encouragement - stay with it, keep test, keep refining, don’t quit! If you’d like to hear Matej’s story and how he has been able to push through the ups and downs of running a small business - don’t miss this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] Matej joins the podcast and shares his story, the cliff notes version. [8:30] Matej talks about his background in software development and how he created his first product. [12:00] How did Matej get to where he is now with his ecommerce business? [15:00] What did Matej do behind the scenes before he launched his product? [25:00] Connecting with a YouTube personality for product promotion. [33:00] Why you should consider advertising on your own product listings.
What is it like to have the insight and wisdom of ecommerce industry leaders just a click away? You don’t have to wonder! Join Scott, Chris, and Dom on another special edition of The Amazing Seller for a TAS Power Hour. On this episode you’ll hear the guys address an aggressive PPC launch strategy, how to rank for keywords, and so much more! If you are ready to dive in and learn some great information that will help you zoom past the competition, make sure you take the time to catch this episode! PPC Strategy How will you position your Amazon product listing for maximum exposure and ensure it’s on the right path toward robust sales? One of the best methods to achieve this goal is to make sure you have a solid Pay Per Click (PPC) strategy in place. On this episode of The Amazing Seller, you’ll hear from ecommerce expert Dom as he breaks down an aggressive PPC strategy you can implement TODAY that will help you get the results you are looking for. Don’t fumble around in the dark! Learn from guys like Dom who have been around for awhile and have the battle scars to show for it! Consider it an Investment Do you consider your efforts to build a thriving ecommerce business selling on Amazon as a get rich quick endeavor or do you see it as a long-term investment plan? If you are looking for quick cash and an easy no hassle way to get it, you might be looking in the wrong place! On this episode of The Amazing Seller, Scott, Chris, and Dom explain why selling on Amazon should be considered with a long view in mind. What are you willing to pay to get this business up and running? You need to make sure you have the right mindset, you will “lose” money in the beginning - but don’t think of it as a loss, consider it an investment. To hear the guys explain this concept even further, make sure to listen to this episode! Begin with the End in Mind Wouldn’t it be great to have the personal rundown and launch list of one of the leading ecommerce industry thinkers? Imagine how you could adjust your approach and rely on the wisdom of someone who has been successful and knows the way to get there. On this episode of The Amazing Seller, Dom generously shares how he approaches product research, product launch, and promoting his product listing. If you’ve been waiting for that one KEY insight or lesson that will help you get an edge on your competition, make sure you listen to this episode! Best Seller Ranking One of the best ways to make sure your business if off to a great start is to double check your product listing. There are steps you can take to ensure that you have fully optimized your product listing so there is nothing in the listing itself that is causing you to show up at a lower ranking when buyers search for products in your category. On this episode of The Amazing Seller, Scott, Chris, and Dom explain how you can optimize your product listing and make sure you are doing everything you need to show up with a strong Best Seller Ranking (BSR). Don’t leave any stone unturned! Make sure you catch this episode to stay on top of your game! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [5:30] Jump into this TAS Power Hour session. [8:00] The guys talks about a good PPC strategy. [14:30] What does it take to get a high ranking on search terms? [29:00] You will lose money in the beginning - consider it an investment! [39:00] Dom talks about his ideal launch strategy. [45:00] Be patient with your PPC strategy and how to budget for it. [1:01:00] The guys talk about sales and BSR for one of their listings.
TRANSCRIPT TAS 380 TAS 380: The Aggressive PPC Launch Strategy + Ranking for Keywords and Random Stuff (Round Table Discussion) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 380 and today we are going to talk about...
Sometimes the simplest phrases can be the most helpful. What phrases or sayings have helped you stay focused and on target toward your goal of success and business growth? On this episode of The Amazing Seller, Scott shares some helpful insight from a fellow TAS follower like you! His phrase is simple but helpful - Research,Take Action, and Refine. This clear and constructive advice can help you cut through the complexity and focus on what really matters! To hear Scott go further with this topic and also address questions from TAS listeners like you, make sure you catch this episode! Dealing with Negative Product Reviews What do you do when a negative review starts gaining traction and people keep upvoting it on your product listing? Is there any way to combat this difficult situation or do you just have to suffer through it? On this episode of The Amazing Seller, Scott explains what options you have at your disposal to react to this negative turn in product reviews. He also breaks down why you should be cautions moving into more highly competitive categories that tend to attract more of these negative assaults on your product reviews. Make sure to catch this episode to hear Scott go even deeper with this topic! Search Terms Amazon Buyers Use You know the search terms that your buyers use when you get them in via Pay Per Click (PPC), but what about the organic sales, what search terms are those buyers using? Imagine the benefit that would be to your efforts if you knew what search there those buyers were using! On this episode of The Amazing Seller, Scott breaks down how you can start to build a picture of what words and phrases those buyers are using to arrive at your product listing. Take note that this tool isn’t perfect and it can be difficult to figure out exactly what search terms those buyers were using but this should give you a good place to start. Find out more from Scott by listening to this episode! Competing with Products that have a Patent Pending If you are in your product research phase and you find a great product that you KNOW will position you for huge profits but realize that you competitor has a patent pending on their product, what do you do? Do you give up? Do you move forward? Is it even worth the headache? On this episode of The Amazing Seller, Scott goes over options you should consider if you find yourself in a similar situation. You’ve got to figure out if the benefits outweigh the risks when it comes to a product like the one described. If you’d like to learn more, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Research.Take Action.Refine [5:00] Question #1: How do I combat negative reviews of my product that get upvoted? [14:00] Question #2: How do I figure out what search terms my buyers are using? [25:30] Question #3: Should I still pursue a product that sellers have a patent pending for?
TRANSCRIPT TAS 379 TAS 379: Ask Scott Session #117 - Negative Reviews Hurting Sales - Understanding PPC Search Terms - Patent Pending Products [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 379 and session number 117 of Ask Scott. This is where I answer your...
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...questions here on the podcast and I do it every single Friday and we're going to do it again today. I am super, super excited as usual on Friday, not just because it's the weekend or depending on when you're listening to this, it might be Monday morning and if it's Monday morning let's celebrate Monday morning. It doesn't have to just be the weekend even though we were kind of trained as kids as we were growing up, where a lot of us that Fridays were, "Hey, let's go, weekend.
Have you noticed Amazon’s recent roll out of their new early incentivized review program? If you didn’t notice it, you aren’t alone! Amazon kind of quietly rolled out this new program that could make a huge impact for non-brand registered Amazon sellers. On this episode of The Amazing Seller, Scott and Chris break down what the new program does, how impacts sellers like you, how you should respond, and they also go over some key information regarding brand registry. If you want to make sure you are up to date on all the latest Amazon news and how it impacts your business, don’t miss this episode! What is Amazon’s New Review Program? The first thing that you need to know when getting all the details on Amazon’s new incentivized review program is that for right now, it is only available to brand registered sellers. On this episode of The Amazing Seller, Scott and Chris go through a rundown of all the known details of this new Amazon review program. If you want to get started with this program you just have to pay a one-time fee of $60 per SKU and they will do all the legwork of tracking down your products buyers and incentivise them toward leaving a review on your product listing as long as it has fewer than five reviews. This incentive is anywhere between a $1 and $3 Amazon credits paid to the reviewer by Amazon. To get more details on this program, make sure to listen to this episode! How does this affect your email list strategy? An important factor to consider when looking into whether you should participate in the new Amazon review program is how it will impact your email list strategy. Will you still be able to offer discounts and promotions via codes and still utilize this new Amazon program? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they cover how your current email list methodology will be impacted by this new program. This is an important factor to consider as you build momentum with your product launch, it may even cause you to hold off on launching your product with the timeline you currently have put together. Scott also makes the point that this could impact your PPC strategy as well. To hear Scott and Chris dive deeper into this topic, don’t miss this episode! Does it help to FREAK OUT?? One thing that never changes about Amazon is that it never stops changing. You might have to read that a second time… The point is, Amazon is constantly changing and evolving for buyers and sellers. Is this new review program kind of startling and frustrating in light of their recent crack down on paid reviews? Of course, it is! But is it productive to get upset and bothered by it? NO! Don’t let this change or bump in the road knock you off course. Stay focused on what matters and how you can make the most out of this situation to grow and improve your business. To help you gain a better perspective on this new Amazon review program, make sure you listen to what Scott and Chris have to say on this episode of The Amazing Seller! Amazon’s Brand Registry Did you know that as of this writing, Amazon has reopened applications for its brand registry program? One of the big changes since the last time they were accepting applications is that this time around, you have to have a registered trademark for your product. This route is more for the individuals who are ready take their products and build a brand for the long term. If you are still in that phase where you just want to launch and test some products, this is not the best option for you to spend your time and resources on. To hear more about how Amazon’s brand registry program works and to find out if it’s a good fit for you to pursue, make sure to catch Scott and Chris on this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Chris breaks down Amazon’s new Incentivized Review Review Program.
How can you learn from another Hot Seat session with Chris and Scott on this episode of The Amazing Seller? This Hot Seat session could include the one crucial piece that you need that will help push you and your brand over the top on your journey toward success. On this episode, Chris and Scott talk about cost evaluations, how to increase sales, how to improve your ranking, the consistency of demand, PPC impressions, and so much more! As always, Chris and Scott bring their combined knowledge and experience to pressing issues and topics that sellers like you are considered about. Don’t miss this informative episode! Counting the Cost Where are you in your product research phase? Have you taken the time and properly evaluated all the costs that are involved with creating, shipping, and listing your potential product? Don’t get blindsided by unexpected costs down the road! Make sure you take the time and go through the steps that Scott has highlighted for the TAS community. There is nothing worse than getting your product listing up and running and THEN realizing that you have underestimated the costs involved. To make sure this doesn't happen to you, make sure to catch this episode of The Amazing Seller! Racking Up Sales Do you know what it will take to get your ecommerce business up and running? Are you aware that you won’t break even right away? Have you prepared your mindset for a long term outlook? On this episode of The Amazing Seller, Scott and Chris stress how important it is to NOT expect instant success in the sale of your product. Don’t lose money unnecessarily but understand that it will cost money for your product to get started and gain momentum. To make sure you are headed in the right direction when it comes to costs and expectations, don’t miss this helpful episode! What is YOUR PPC Strategy? When it comes to using the Amazon tool “Pay Per Click,” do you have an effective strategy? Do you have an appropriate expectation of the data rate you should be getting from PPC? How do you know when you should adjust your approach? On this episode of The Amazing Seller, Scott and Chris breakdown their approach to using PPC in the most effective way possible. Don’t waste your resource and don’t pull your efforts prematurely! Listen to what Scott and Chris have to say and what they’ve experienced as the best approach to using this tool so you can maximize your efforts as you grow your business. To find out more about PPC, make sure to listen to this episode! Test Your Price Point Do you have you Amazon product listed at the right price point? How do you know? Have you spent time and resources testing your product’s price point? Is NOW the right time for you consider testing your price point? On this episode of The Amazing Seller, Scott and Chris go over their approach to testing and evaluating the right price point for selling a product on Amazon. If you are evaluating your approach and want to make sure you are leaving every stone turned over, you might want to consider testing your product’s price point. Find out how you can test it effectively on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] Chris reads the email for this Hot Seat session. [7:00] Make sure you understand your costs! [15:00] How to get SALES and get ranked. [24:00] The consistency of demand. [27:00] PPC impressions. [31:00] Scott talks about a successful keyword strategy. [36:00] Testing the price point.
TRANSCRIPT TAS 377 TAS 377: (Hot Seat) Can I Make My Product Successful on Amazon or Should I Quit? (Know Your Numbers) [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 377. And today we're going to do another hot seat. I know you guys love the hot seat you guys love to...
If it’s Friday, that means another EXCITING session of Ask Scott here on The Amazing Seller Podcast! Are you fired up and ready to TAKE ACTION? Scott comes ready with his usual fire to deliver some helpful insights and answer questions from TAS followers like you! On this episode, he starts with a helpful lesson, just take one bite at a time. Don’t get ahead of yourself! Make sure you go at a pace that is enough for you to handle. Don’t get overwhelmed or distracted by the concepts that Scott covers for TASers who are a few steps ahead of you. Remember, you can always go back to previous episodes, ASK questions, check out the TAS resources section, and engage the TAS Facebook community! Promotional Offers and Discounts You know that one of the best ways to drive traffic to your listing and to increase product sales is to lower your product’s price. But what is the best way to advertise that price reduction? How can you effectively communicate to your customers that you have a limited time promotion or discount? On this episode of The Amazing Seller, Scott explains why sellers like you should avoid listing discounts or promotions in the bullet section for your product listing. He also gives great alternatives that will help you figure out where in your product listing to advertise those special deals for your customers. Make sure to catch this episode! What is the time commitment with Selling on Amazon? If you are working a regular 9 to 5 JOB, your time is a precious commodity. You might be getting started with selling on Amazon to make that awesome decision to become your own boss. As you get ready to start selling your first product you might be wondering, “Do I have enough time in my week to manage my product successful?” On this episode of The Amazing Seller, Scott explains what to expect when it comes to carving out time commitments and what it takes to manage your first couple of products effectively. If you are just getting started as an Amazon seller, you don’t want to miss this helpful episode! Dealing with UPC’s What’s the deal with Amazon’s UPC policy? Do you need to have a UPC from a particular source? Is it a requirement to have the FNSKU barcode printed on the outside packaging of your product? On this episode of The Amazing Seller, Scott cuts through what seems like a complicated topic and gives sellers like you the vital information that you need so you stay within Amazon’s terms of service. Don’t let all the confusing terms processes get in your way on your journey toward success! Let Scott and the TAS community help you along the way, get started by listening to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:30] Take one bite at a time! [4:30] Shout out to TASer, Greg! [6:30] Question #1: Can I put a discount or promotional offer in the bullets for my product listing? [10:30] Question #2: What level of time commitment should I expect for each product that I sell on Amazon? [18:20] Question #3: What are Amazon’s UPC preferences?
TRANSCRIPT TAS 376 TAS 376: Ask Scott Session #116 - Promotion Placements - Managing Your Amazon Business - UPC and FNSKU Codes
[INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 376 and session number 116 of Ask Scott. This is where I...
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...answer your questions here on the podcast and I do it every single Friday and I am pumped to be here with you once again. I’ve got a few questions I’m going to answer today and those are really about… I’ll just give you guys a little heads up promotional placement. We are going to talk about that, we are going to talk about managing your Amazon business and we are also going to talk again about UPCs, FNSQs,
What can you learn from other ecommerce sellers who are struggling through on their journey to success? You might be surprised by the level of insight and the key lessons you could learn just by hearing Scott and Chris review a coaching call they had with a seller like you! On this episode of The Amazing Seller, Scott and Chris go over product variations, learning through the process, pivoting to an open brand concept, keeping the right mindset, and much more! Make sure you have pen and paper ready as the guys dive deep into a coaching session they had with a TAS follower like you! How many product variations are too many? If you see that your competitor has twenty different variations on their product, do you really need to match what they are doing and offer the same amount of variations? How many variations are too many variations? On this episode of The Amazing Seller, Scott and Chris go over Reese’s product listing and the number of variations he has available for his product. They break down what your approach to having multiple variations should be and why you shouldn't just automatically offer as many variations as your top competitors offer. To hear more about product variation strategy, make sure to listen to this episode! Learn Through the Process How do you react when you are faced with difficulty or a crisis? Do you rage against it or do your try to learn something from it? Which approach do you think reaps a better result? On this episode of The Amazing Seller, Scott and Chris breakdown why you should err on the side of patience amid adversity and difficulty to learn from the process. Scott and Chris have both been in the industry for a while and they’ve seen their fair share of success and failure, they want sellers like you to learn from what they’ve experienced. Don’t give in to bitterness and discouragement, get better - learn from difficulty. Find out how on this episode! Pivoting to an Open Brand concept Have you found that you’ve become frustrated by choosing to focus on one particular niche? Do you see some openings in the marketplace but don’t see how you can expand your niche brand concept? What if you could pivot and broaden your focus to more of an open brand concept? On this episode of The Amazing Seller, you’ll hear Scott and Chris talk about how sellers like you can make that shift from the main brand concept to more of an open brand approach. You don't’ have to be stuck on the route you’ve chosen, you can make a change! Go deeper with this subject on this episode! The Right Mindset is KEY What would you do if you discovered that your product wasn’t performing the way you had anticipated? Do you ride it out, panic and shut down your operation, or is there a better way? On this episode of The Amazing Seller, Chris and Scott highlight why having the right mindset when approaching your product and brand is KEY. Both Scott and Chris strongly encourage sellers like you to avoid getting “Married” to your product. They want to help you see that the best mindset is one that is driven by data not feeling or emotions. If you are ready to adopt the right mindset and move forward on the path toward success, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:20] Scott and Chris talk about their connection with Reese. [6:00] How many variations are too many? [10:00] Initial reactions to the viability of Reese’s product. [15:00] Shifting to an open brand from a main brand. [26:00] Learning through the process. [27:30] Closing thoughts from Chris.
TRANSCRIPT TAS 375 TAS 375: (Coaching Call Recap) I May Have Picked and Launched the Wrong Product…Now What? [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 375 and today we are going to be talking about w...
What does it take to see rapid growth and success selling on Amazon? How can someone like you get started and hit the ground running? On this episode of The Amazing Seller, you’ll hear from a TAS follower like YOU who was able to get started and see quick results. Hear Scott’s conversation with Josh as he walks through how he got started and his current level of success. If you’d like an inside look into what it takes to get started, push through difficulty, and plan for the future, make sure to catch this episode! You’ve Got To Optimize Your Product Listing! One of the best ways to position your product listing for success and growth in sales is to optimize your product listing. This entails, walking through your listing with fresh eyes and going through a checklist that will help you identify what you need to fix to make your product listing the best it can be. On this episode of The Amazing Seller, Scott and his guest Josh, discuss steps you can take to make sure you have an optimized product listing. Don’t miss this episode full of helpful tips and insights to help leaders like you succeed! Why You Should Secure a Provisional Patent Have you considered obtaining a provisional patent for your product? What if you could get your products manufactured and listed secure in the knowledge that you have a tool to help you fight individuals who try to hijack your listing? On this episode of The Amazing Seller, Scott talks with Josh who walks through his experience obtaining a provisional patent application. This process essentially allows the seller a one year headstart to establish a foothold with a particular design model. If you’d like to know more about how you can use a provisional patent application to help your brand succeed on Amazon, make sure to listen to this episode! Connecting with Social Media Influencers What would it mean for your brand if you could connect with social media influencers? Imagine the spike in sales and the raised awareness that you could get if a YouTube personality to highlight your product? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a social media engagement strategy with his guest, Josh. This is a great episode to catch if you are looking for that missing piece that could help take your brand to the next level of success. If you’d like to hear more on this topic, make sure to listen to this episode - don’t forget to jot down some notes! How is your PPC Strategy? What does your Pay Per Click (PPC) strategy look like? Have you taken the time to really think out and plan how to best use your resources for PPC? What would it mean for you if you had the tips and tools to help you get the most out of your efforts with PPC? On this episode of The Amazing Seller, Scott and his guest, Josh address several questions and issues that sellers like you have in regards to using PPC. If you’d like to hear more about PPC optimization, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:00] Josh joins the podcast. [7:00] How Josh got started with selling on Amazon. [12:30] Josh shares his current status of growth. [20:00] Why you should optimize your listing. [22:00] Josh talks about securing a provisional patent. [26:30] Brand registry with Amazon. [31:00] Josh talks about having his manufacturer make design changes. [43:00] Facebook Ads, Email lists, and connecting with Social Media influencers. [49:30] Goals for the future and sizing up the competition. [52:00] Josh talks about his PPC strategy. [1:01:00] How to connect with Josh and parting advice.
TRANSCRIPT TAS 374 TAS 374: How Josh Turned a Side Hustle into $5k in 40 days and Created a BRAND from Scratch [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast.
That’s right, it’s time for another round of Ask Scott on this Friday edition of The Amazing Seller! Are you fired up and ready to go? You know that Scott is ready to jump in and deliver some helpful insights and lessons on how to help you go further in growing your ecommerce business. On this episode, you’ll hear Scott walk through the value of good customer service, how to leverage social media connections, why you need a freight forwarder, how to use Clickfunnels, and so much more! This is an episode where you will want to have pen and paper nearby, don’t miss it! The Value of Good Customer Service Don’t you hate it when you experience poor customer service? In fact, you can probably think of a time or two where you had a terrible customer service experience. What about all the good ones you’ve had? Those seem to stick out less, right? Just because you are an ecommerce seller, don’t think that you don’t have to worry about providing quality customer service. On this episode of The Amazing Seller, Scott walks through a recent customer service experience he had that reminded him the value of good customer service. Make sure to catch this episode to hear Scott expand on this topic and much more! Leveraging Social Media Connections Have you ever lost an hour (or more!) clicking through videos on YouTube? Sure, most people have done that before. Did you notice that some videos are put together by a specific channel or personality? What if you could connect with that individual to highlight your product or brand? On this episode of The Amazing Seller, you’ll hear from Scott as he describes how sellers like you can leverage existing connections you have on Social Media and establish new ones! If you are ready to take your sales and business growth to the next level with Social Media engagement, make sure to listen to this episode! Why You Need a Freight Forwarder If you are an ecommerce seller, you are a driven and focused individual. One of the worst things that can happen to someone who is focused and driven is to have mundane details and tasks slow them down. Don’t let that happen to you! Make sure you know about all the tools and resources available to ecommerce sellers to make their lives easier. On this episode of The Amazing Seller, Scott shares why he is convinced that sellers like you should use a freight forwarder to free up your precious time and energy to pour back into growing your business and increasing product sales. If you are still trying to decide if using a freight forwarder is right for you, don’t miss this episode! The best way to use Clickfunnels Have you started using Clickfunnels as a part of your strategy to build your ecommerce business? Are you still unsure what they are or what role they can play in helping you grow your brand? On this episode of The Amazing Seller, Scott shares what Clickfunnels do, how to use them, and why they can make all the difference with how you engage your customers. Take the time to sit down and think through your approach so you don’t get caught guessing when your business growth hits a plateau. This info on how to utilize Clickfunnels could be the tool that helps set you apart from the competition. To learn more on this topic, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:20] Thought of the week: Customer Service is KEY! [5:00] Question #1: How do I integrate my brand with a YouTube channel? [15:00] Question #2: Would you recommend a freight forwarder? [20:30] Question #3: Can I use one Click Funnels account for all my brands?
TRANSCRIPT TAS 373 TAS 373: Ask Scott Session #115 - Partnering with Youtubers - Using Freight Forwarders - Creating Clickfunnels Accounts for Multiple Brands [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast.
What does it take to get started as an Amazon seller? What steps can you take today to get your business moving and off the ground? On this episode of The Amazing Seller, you’ll hear from Scott’s special guest, Brandon, who he met at the recent Sellers Summit event. Brandon is a huge fan of TAS and attributes aspects of his success to following Scott and learning from the advice and tips he has shared over the years. In this episode, Brandon and Scott go over how to connect with social media influencers, why it’s important to build and email list, making time to pay it forward, and much more! Brandon’s story is an inspiring one that you don’t want to miss! Connecting with Social Media Influencers What would it mean for your brand to connect with a YouTube, Instagram, or Facebook personality? You’ve likely heard Scott mention how helpful it can be to connect with a Social Media personality to endorse or promote your product but what does that really look like? On this episode of The Amazing Seller, you’ll hear from Scott’s guest, Brandon who has seen considerable success for his brand by following through with this strategy. Brandon has connected with both Instagram and YouTube influencers to promote his products to great success. If you’d like to hear more about this strategy, don’t miss this episode! SUCCESS with Email Lists! If you’ve been around the TAS community very long, chances are you’ve heard Scott’s passionate plea for sellers like you to pour time and energy into building an email list. If you’ve been skeptical about the value of building an email list, this episode of The Amazing Seller should change your mind! On this episode you’ll hear from Brandon has he shares how he has successfully built his brand with the valuable help of his email list. Scott also gives Brandon some helpful insights on how to maximize his use of the email list to drive sales and increase growth. If you’d like to hear more about Brandon’s story and how he followed Scott’s advice to build an email list, make sure to catch this episode! Paying It Forward There are business leaders out there who are so driven and focused that they don’t make the time to engage budding young leaders who are looking for advice. No judgment, some have more time and availability than others. But it can create a HUGE impact on someone who is looking for a mentor. That is exactly what happened with Brandon has he helped out a young man from his church who wanted to learn about the business success Brandon had been experiencing. Brandon eventually helped this young man and coached him as he started his own efforts with selling on Amazon. If you’d like to hear more about Brandon’s inspiring story and how he was able to pay it forward to someone else, don't’ miss this episode of The Amazing Seller! You Need a Growth Mindset What does it take to experience long-term success as an Amazon seller? Is there a secret formula? How can leaders like you take advantage from lessons learned by guys like Brandon? On this episode of The Amazing Seller, you hear from Brandon as he shares what he believes is the main contributor to his success story. It wasn’t a secret hack that has allowed Brandon to succeed, it has been adopting a growth mindset. This has allowed Brandon to take the failures and setbacks in stride because he has his eye on long-term growth. If you’d like to hear more about Brandon’s mindset and how he has been able to keep a longer view on his road to success, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [4:30] Scott welcomes Brandon to the podcast. Brandon tells his story. [8:00] What was the turning point that led to success for Brandon? [11:00] Going ALL IN. [13:00] Brandon’s PPC and Email List Strategy. [19:30] The fear to sell and make the ASK. [23:00] What made Brandon’s hit product a hit? [26:00] Where does Brandon spend most of his t...
It’s time for another TAS Power Hour! That’s right, you’ve got Dom, Chris, and Scott all fired up and ready to deliver some awesome content that will give you the insights you need to get out there and TAKE ACTION! On this episode of The Amazing Seller, the guys discuss what it takes to succeed as an Amazon seller, mindset, PPC data use, Amazon Lightning Deals, and much more! This is another one of those episodes you that you don’t want to miss as the guys banter in their usual style and deliver some great insights and lessons along the way - don’t miss it! You’ve got to put in the work! One of Scott’s pet peeves are people who constantly look for or spout tricks, tips, and secret strategies for success. He wants business leaders like you to know that the best way to get your business off the ground and find success is to put in the hours of hard work. On this episode of The Amazing Seller, you’ll hear a bit of Scott’s rant on why you need to pay attention to lessons and strategies but also be willing to log the hours it takes to see the growth you are looking for. If you want to find out what it takes to really succeed in the ecommerce space from some of the top industry leaders, make sure to catch this episode! Mindset Matters! There are a lot of young leaders and others out there who are looking for the path that will get them the most success with the least amount of risk. That’s a pretty natural thing to do, we don’t often like risk. But there is no easy or quick way to success, that’s the wrong mindset! You’ve got to wrap your mind around the fact that it is going to take time, effort, and it will end up costing you money to get your business started. On this episode of The Amazing Seller, you’ll hear as Dom, Chris, and Scott talk about how they’ve struggled through ups and downs along the way to find the success they enjoy today. They will be the first to tell you that you’ve got to be willing to take a risk if you want to see any amount of success. Learn more from the guys on this episode! PPC Data Pay Per Click (PPC) is a helpful resource that you’d be wise to utilize and pay attention to as an Amazon seller. There is a lot of misinformation and confusion on how to use it to it’s fullest capacity. One thing that you have to realize when dealing with PPC is that the longer you have the campaigns run and allow it to collect data, the better. On this episode of The Amazing Seller, you’ll hear from Scott, Chris, and Dom as they discuss their PPC strategies and how it has led them to successful product sales and growth. Make sure you are utilizing this resources wisely! Find out more on this episode! Amazon Lightning Deals What has been your experience with Amazon Lightning Deals? You’ve seen the program on Amazon what is it like to go through the process as a seller? Is it something that is worth your time participating in? On this episode of The Amazing Seller, you’ll hear from Scott as he describes his experience as a seller with Lightning Deals. Find out if Scott recommends you take Amazon up on the program or if you should avoid it. As always, it’s a lively discussion with Dom, Chris, and Scott on this special TAS Power Hour episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [3:00] TAS Power Hour! Dom gives an update. [12:00] What is an open brand? [16:00] Scott’s Rant on hacks, secrets, etc. [22:30] Learning from failure. [25:30] You’ve got to put in the WORK. [28:00] Get the right mindset! [31:30] The value of collecting PPC data. [39:00] Lightening Deals.
TRANSCRIPT TAS 371 TAS 371: (TAS Power Hour) Trend Products and Bundles - Accessory Product Challenges and Ranking - Open Brand Pros and Cons - Launch Costs and Gambling Talk [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast.
Are you ready for another round of Ask Scott? As usual, Scott is fired up and ready to deliver another awesome episode! In an effort to provide even more value to the wonderful TAS community Scott likes to start these episodes with a thought of the week. On this episode of The Amazing Seller, he shares an inspirational quote from legendary NFL coach, Vince Lombardi, “Winners never quit and quitters never win.” Scott uses this quote to encourage sellers like you to stay in the game, don’t give up! If you want to reach that level of success that you dream of, you can’t get there if you quit. So stay at it and push through. You have all the resources of the TAS community here at your disposal to help you succeed, use it! Hear more insights from Scott on this episode! Getting started as your own manufacturer - good idea? Wouldn’t it make sense to cut out the middleman and act as your own manufacturer? Are there many private label type sellers out there who have adopted this approach? What risks and pitfalls are present when considering stepping out as your own manufacturer and supplier? On this episode of The Amazing Seller, Scott explains why he is cautious toward this idea and even leans toward encouraging sellers to stay away from this risky approach. If you want to know more about the risks involved and why you should think twice before you venture down this path, be sure to listen to this episode! Open Brand vs. Full Brand approach As you start out selling on Amazon you might be considering to start with an open brand concept or a full brand concept. Which one is the best when starting out? What are the benefits of each approach? On this episode of The Amazing Seller, you’ll hear Scott explain why he encourages new sellers to start off with an open brand approach. He also goes through the reasons why it is good to consider branching out to a full brand concept later on as you grow and expand your business. If you want to hear more about how open brand and full brand concepts work, make sure to listen to this episode! What Metrics to look for in the product research phase Are you ready to get started as a private label seller on Amazon? Have you been doing your research and think you are prepared for the next step? Before you jump in with both feet, make sure you have all the metrics and expectations in mind that will help set you up for success. On this episode of The Amazing Seller, Scott walks through his process in the product research and validation phase. You’ll get all the details he looks for as he considers which products to further pursue in order to maximize his profits. This is an episode you don’t want to miss! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [1:30] If you quit, you can’t WIN! [3:50] Question #1: I want to act as my own manufacturer, what advice do you have? [9:30] Question #2: Is it better to start as an open brand or a full brand? Also should I expand to other platforms like Shopify? [17:00] Question #3: Do you have a resource that walks through the product research and product validation phase?
TRANSCRIPT TAS 370 TAS 370: Ask Scott Session #114 Product Approval - Open Brand vs Full Brand - Mixing Platforms - Product Selection Checklist [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 370 and session number 114 of Ask Scott. This is where I...
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...answer your questions here on the podcast and you guys know that are long time listeners it's one of my favorite days of the week because I get to listen to your questions and answer them for you, and also connect with you. So if you guys have a question, and you have not submitted it yet, you could always head over to theamazingseller.
Are you looking for an easy way to success and business growth? Good luck! Even the best tips, tricks, insights, and best practices have to be paired with hard work and determination. If you think there is a magic formula out there, you won’t find it here. Instead, you’ll find a supportive environment for leaders and business owners who are ready to learn and challenge each other toward success and growth. On this episode of The Amazing Seller, Scott lays out why he puts so much effort into the TAS community and how sellers like YOU can get the most out of it. Don’t come looking for an easy to use plan, come ready to work and learn! Find out more on this episode! The Power of Focused Mindset Are you ready to give your shot at success EVERYTHING you’ve got? Are you dedicated to making this journey toward success work no matter what? Great! Find out what it takes to nurture and develop a focused mindset that will put you on the path toward growth! On this episode of The Amazing Seller, Scott shares a little bit about his story and how he got started as his own boss. You can tell that Scott is passionate about this subject and wants to help men and women find the freedom and empowerment that he found years ago. To find out what it takes to succeed in the long term, make sure to listen to this episode! 6 Takeaways from Sellers Summit What are the qualities and characteristics of successful business leaders? Are they circumstantial or are there certain KEY qualities and practices that help an individual find success in life and business? On this episode of The Amazing Seller, Scott shares six takeaways that he left with from his recent trip to Sellers Summit. There he got the chance to rub shoulders with and pick the brains of industry leaders and he wants to share those insights with TAS followers like YOU! If you’d like to get a peek into the mindset of business leaders who are making an impact, then make sure you listen to this episode! The 9 Step Formula If you want to get a glimpse of what it will take to grow your business then look no further! On this episode of The Amazing Seller, you’ll hear as Scott walks through his nine step formula to help sellers like you succeed in the ecommerce space. Scott will be the first to tell you that putting these steps into practice won’t be easy - there is no easy way to success! But if you are willing to put in the work and follow the steps that Scott has outlined, you will find yourself closer to understanding what it takes to grow a successful and thriving ecommerce business. If you are ready to jump in with BOTH feet - make sure you catch this episode! Raise the BAR! You might be just starting out in growing your small business or you might be right in the middle of trying to grow your sales. One thing you need to remember is to keep raising the bar! Don’t give ground one bit - push through difficulty and press toward success. On this episode of The Amazing Seller, you’ll hear from Scott as he shares what it will take for you to grow your business in the ecommerce space. Even with all the best advice and tips, Scott is convinced that leaders like you won’t have the chance to succeed if you don’t commit to having a high bar for your own personal goals. Find out more on this inspiring episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
[0:03] Scott’s introduction to this episode of the podcast! [2:00] The problem with hacks, tips, and secrets to success. [8:00] Scott talks about how started working as his own boss. [14:00] Getting into the right mindset. What’s holding you back? [19:30] Scott’s 6 takeaways from Seller’s Summit. [31:30] The 9 Step Formula. [39:00] RAISE THE BAR!
TRANSCRIPT TAS 369 TAS 369: (My Rant) Truth about Mind Set and The 9 Step Secret Formula to Success [INTRODUCTION]
[00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast.