Marketing x Analytics: Recent Episodes
Alexander Sofronas
Learn from marketing professionals about the latest developments in marketing analytics, including stories, techniques, interviews, and career development.
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Host Alex and Adverity's Alexander Buttler reunite for a season five follow-up on AI in marketing analytics. They dig into why data readiness is the real barrier to AI success, how agentic automation is replacing generative AI as the key framework for marketers, and what it takes to govern LLMs in production. Plus: a hilarious story about a Claude-powered vending machine that ordered a tungsten cube.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Charlie Grinnell, co-founder and CEO of RightMetric. Grinnell discusses the importance of harnessing external digital data for consumer brands, sharing his own experiences from his time at big brands like Red Bull and Aritzia. He explains the methodologies his company uses to clean and synthesize data from over 30 vendors to provide actionable insights. The conversation also delves into content analysis, particularly video, to enhance marketing effectiveness. Grinnell emphasizes the significance of organic social media and audience engagement strategies.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews David J. Ebner, founder and president of Content Workshop. David shares insights into the fundamentals of brand storytelling, the transferability of artistic writing skills to commercial content, and the evolution of content marketing over the past decade. The conversation delves into the impact of AI on content creation, the importance of maintaining high-quality output, the role of medium and interactivity in engaging audiences, and effective strategies for optimizing SEO and GEO performance.
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On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Joshua Lauer, CEO of Lauer Creations, about marketing intelligence consulting. Joshua discusses consolidating various marketing data sources into a data warehouse, automating reporting with tools like Google Analytics, BigQuery, and Looker Data Studio, and ensuring accurate tracking. He also covers metrics that businesses should focus on, potential pitfalls in marketing data and attribution, and the benefits of both internal and external data management resources. He concludes by offering a deep dive audit for interested listeners.
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On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mark Donnigan, a virtual CMO specializing in video streaming technology marketing. Mark discusses his unique approach to marketing, combining sales experience with deep industry knowledge to understand customers and craft targeted messages. They explore the importance of qualitative data, long-term vs. short-term campaigns, and the evolving role of generative search engine optimization. Mark emphasizes the necessity of aligning marketing efforts with actual customer needs and behavior to achieve impactful results.
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This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Gemini. Future-proof your SEO strategy. Sign up now for free!
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Carlos Corredor, a veteran in marketing analytics and founder of the digital marketing agency, Condor. Carlos discusses the nuances of B2B marketing, emphasizing the importance of CRM management, the evolving landscape of generative engine optimization (GEO), and the strategic leveraging of paid and organic content. The conversation also explores targeting personas, competitive advertising, and the impact of AI on marketing strategies.
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This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free!
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Nader Safinya, founder of Blackribbit, about the concept of culture branding. Nader discusses the disconnect between what companies say and do, the effects of the Great Resignation, and how culture branding aligns internal and external company experiences. He emphasizes the significance of treating employees well and the benefits of human-centered design. The discussion also touches on the importance of introspection for leaders and the comprehensive data analysis tools used to measure employee engagement and wellbeing for better organizational outcomes.
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This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free!
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Trevor Levine of Marketing Experts. Trevor shares his extensive experience in improving conversion rates since 1999, including founding and scaling a company. He emphasizes common mistakes in copywriting, the importance of focusing on results and benefits, effective use of testimonials, creating urgency, and optimizing checkout processes. Trevor also discusses AI's role and limitations in marketing content creation. The episode concludes with Trevor offering free critiques for listeners at www.marketingexperts.com.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mitch McGinley of Boutique Fitness Broker. Mitch shares his journey from owning a neighborhood yoga studio to founding a company that helps others buy and sell fitness businesses. They discuss key valuation components, the importance of community-centric marketing, the influence of AI tools, and the benefits of purchasing existing businesses. Mitch emphasizes adding value and the advantages of being an entrepreneur, and provides insights on finding and evaluating businesses to buy.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews George Swetlitz about his diverse career and current work with RightResponse AI. George explains how RightResponse AI handles review sentiment analysis and personalized responses at scale, improving business reputations and customer conversions. He also discusses the AI-driven processes behind the product, the importance of genuine review engagement, and future developments such as AI Integration for social media and personalized review requests.
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Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashidi, co-founder of data enablement company SeedX. They discuss SeedX's approach to addressing business development issues, focusing on understanding KPIs, causal impact analysis, multi-touch attribution, and marketing mix modeling. Justin elaborates on running various statistical analyses, including click-based tracking, holdout tests, and LTV modeling. The conversation also explores optimizing ad spend and forecasting, emphasizing the importance of data-driven decision-making and the challenges of aligning metrics with business goals.
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This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial!
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Justin Abrams, CEO and founder of Aryo Consulting Group, a Boston-based consultancy. Justin discusses Aryo's approach to integrating strategy, marketing, and technology to help small businesses grow, comparing his firm to a 'McKinsey for small business.' They also delve into the challenges with Return on Ad Spend (ROAS), the impact of AI on various industries, and the future of software development and digital marketing, highlighting opportunities for entrepreneurs and local communities.
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In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com and Data-Driven U, focusing on the shift towards AI-first business models and the future of marketing measurement. They also delve into the challenges of measuring top-of-funnel campaigns and the impact of privacy regulations on tracking and analytics.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, and eventually creating Search Bloom to maintain integrity in digital marketing practices. They discuss strategies for optimizing SEO for search engines and LLMs, the importance of analytics, and navigating changes in PPC campaigns. Cody also shares impactful client success stories and future developments in the field.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to traditional approaches. They explore various research types, the impact of AI, and the importance of hybrid research combining customer and market insights. Latham also shares his career journey and insights into transitioning from large corporations to smaller, agile companies.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects of their platform, and the benefits for both large enterprises and smaller businesses.
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Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance!
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Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted marketing. The conversation covers the evolution and future of personalized marketing and challenges in today’s data privacy landscape.
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Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on research-driven copywriting, differentiating your brand, optimizing website messaging, and leveraging AI in the writing process. Whether you’re a marketer, founder, or copywriter, this episode is packed with practical advice to help you find your message-market fit and turn more prospects into customers.
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In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares valuable lessons on customer focus, product development, and navigating startup challenges.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impact on personalization and advertising strategies. They also explore the future of AI in marketing, the complexities of tracking return on ad spend (ROAS), and the challenge of understanding word-of-mouth influence in a privacy-aware digital landscape.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing.
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On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital and OTT platforms, their content creation processes, and the significant role of brand partnerships. Dave also shares insights on a major trademark dispute and mentions Ion's varied revenue streams, such as advertising, e-commerce, and licensing.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their skills and the importance of personal branding. They also explore strategies for businesses using influencers in B2B marketing, measuring influencer campaign effectiveness, and the significance of balancing direct advertising with brand-building activities.
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In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotlight', discusses the strategic value of podcasting as an untapped market for increasing brand visibility. She recommends that business executives either host their own podcasts or guest on others, focusing on where their target audience is most likely to be. Heidi emphasizes the importance of networking, offering calls to action during guest appearances, and strategic guest selection for effective lead generation. The conversation also covers the benefits of attending networking events and speaking engagements for brand building, as well as the role of social media in a comprehensive marketing strategy.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing on user behavior specific to different channels. They discuss the importance of creative and user feedback through reviews, the role of offers in driving conversions, and the balance between broad targeting and personalized experiences. Additionally, Ali touches on using dynamic landing pages, the impacts of device mix on conversions, and the evolving role of ad automation in marketing. The episode also covers performance testing, the significance of setting clear KPIs, and leveraging data storytelling to inform marketing strategies.
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In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation. Doug shares his unique career journey from the .com revolution to mobile marketing, social media, and content marketing. He discusses the future of mobile interfaces, the metrics that matter most in evaluating engagement, and the evolving roles of marketing and communications. Doug emphasizes the importance of brand storytelling, the hero's journey framework, and adapting to AI and bot-generated content. He also highlights the impact of communication strategies on brand health and navigating the challenges posed by rapid technological advancements.
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In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur. Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from corporate jobs to building his personal brand on LinkedIn, where he has posted daily for 700 days. Key topics include the importance of consistency, balancing multiple projects, and overcoming age-related skepticism. Maxim also shares his future vision for his agency and offers advice on personal branding and content management.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the critical importance of product-market fit for exponential company growth, sharing his experiences with companies like Vivint and Traeger. They discuss various strategies, including the evolution from strong go-to-market teams to focusing deeply on customer needs for a complete end-to-end experience. Chad also highlights the significance of listening to market signals and customer feedback to identify new verticals and improve existing products. The conversation covers key metrics for marketing efficiency, the shifting focus towards brand and awareness in recent years, and the nuanced roles of AI in marketing and sales. Chad shares his insights on effective content creation, the changing landscape of B2B and B2C marketing, and the potential for AI to improve productivity. He concludes by discussing the types of companies and technologies likely to succeed in the near future, emphasizing the enduring importance of human connections in business.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé discusses the evolution of B2B go-to-market strategies, highlighting how B2B companies often lag behind B2C in leveraging technology and data. He points out the increasing importance of AI and automation in modernizing data infrastructure and reducing the need for large sales teams. The conversation touches on key hiring traits for sales roles, the use of AI agents in sales, and the critical role of intent data and personalized outreach in effective sales strategies. Labbé also provides insights into hiring pitfalls, the benefits of PLG (Product-Led Growth) motions, and the impact of building strong community engagement and brand presence. He concludes by discussing the importance of efficient investment strategies and the future landscape of AI in sales.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of marketing due to AI advancements. Jim discusses his extensive experience from the early days of selling Apple products to his work on machine learning and generative AI. He explains his research process and talks about his latest book on the future of customer relationships with generative AI. The conversation covers various aspects of how AI is transforming marketing and sales, the potential for AI-driven personal agents, the importance of branding, and the interplay between art and science in marketing. Jim also shares insights into the challenges and future improvements in AI, including its ability to handle hallucinations, enhance customer service, and transform website interactions.
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In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, especially the shift from guest blogging to targeted podcast interviews. Schwab emphasizes the importance of generating human-created, collaborative content in an AI-dominated world and highlights best practices for successful podcast guesting. The conversation further delves into the significance of analytics, effective content strategies, and the value of measuring the impact of podcast appearances on business outcomes. Additionally, Schwab shares future trends in podcast marketing and analytics, emphasizing the need for focusing on results over activity.
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In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing products as healthier and tastier. She also uncovers the power of emojis in increasing tips and explores the dark yet fascinating concept of schadenfreude, showcasing its potential to boost nonprofit donations. Laura's groundbreaking experiments further examine the influence of scent on consumption and the subtle art of menu design in driving consumer behavior. This episode is a deep dive into the hidden mechanics behind everyday decisions, from the foods we crave to the tips we give.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the foundations of personal branding. He explains how his company evolved from video marketing to personal brand development for tech founders and nonprofit leaders. Christian discusses the essence of authentic personal branding, overcoming psychological barriers, and packaging your unique value. He highlights the importance of authenticity and societal needs in brand building, offers strategies for navigating setbacks, and underscores the value of coaching. The episode concludes with powerful insights on achieving long-term success through a holistic approach.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles. Kashyap, who originally trained as an engineer, discusses his transition into marketing, highlighting the analytical nature of paid media. He shares insights from his diverse career, including managing chaotic workloads at a small agency, growing a paid media program to $200 million in ARR for a software company that went public, and his return to independent consulting. The conversation delves into managing client expectations, optimizing for Return on Ad Spend (ROAS), and the evolving focus on profitability in tighter economic conditions. Kashyap emphasizes segmenting digital and event marketing efforts, building effective attribution models, and creating impactful mid-funnel ad content informed by sales team insights. He also discusses the challenges and strategies in retargeting and branding in the current advertising landscape.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx. Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include documenting processes, building a high-performance culture, and understanding customer pain points. Ned emphasizes the importance of goal-setting and detailed forecasting, understanding campaign metrics, and how best to navigate the complexities of customer acquisition costs. He also shares insights on leveraging AI in inbound and outbound strategies, with a focus on AI's potential in improving sales coaching, pre-call preparation, and automating repetitive tasks. Additionally, they explore the significance of offers and discounts in sales and the impact of effective discovery processes on providing value to customers.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from media buying to marketing analytics and his current role at Adverity. They explore how Adverity helps businesses manage and aggregate data, and the challenges large and small companies face in terms of data infrastructure. Buttler details the importance of data standardization and the potential future of marketing analytics, likening it to the progression seen in the automotive industry toward more advanced, autonomous systems. The conversation also delves into how AI could revolutionize the marketing sector by acting as a conductor for various marketing technologies, potentially enabling autonomous marketing analytics in the future.
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In this episode, I sat down with Dan Chuparkoff, a seasoned technology leader and keynote speaker, to discuss the evolving role of AI in the workplace. We explore Dan's career path from technology to public speaking, his vision for the future of AI as an assistant rather than a replacement, and the potential and limitations of AI in decision-making. Dan shares valuable insights on how AI can improve efficiency and productivity, particularly in communication and robotics.
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In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper data management and strategies for leveraging data effectively.
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In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits.
The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic.
They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth.
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In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.
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The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation delves into the potential of AI in content creation, efficiency improvements for securing media spots, and the future implications of AI on various industries. Key highlights include the development and functionality of these tools, competition analysis, future expansion plans involving podcast content monetization, and the evolving landscape of AI-driven media.
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In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.
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This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It explores various facets of his career, including property investment, running a printing business, and his agency's approach to client relationship growth through strategic funnels and ads. The script also covers operational strategies such as market-focused offerings, employee selection aligned with core company values like extreme ownership, and leveraging industry experience for niche specialization. Terence provides practical advice on profit-sharing models, the importance of scalability, and avoiding non-profitable niches.
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This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky, about the transformative role of AI in personalized advertising. Hikari discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implications of AI's exponential growth in the advertising industry. The conversation also delves into the challenges of data security, intellectual property, and brand safety, shedding light on how enterprises can leverage AI while navigating these complexities.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative nature of the role with various teams, and the importance of data-driven decision-making. Michael also shares practical advice on developing a career in product marketing, addressing challenges like interdepartmental contention, and the evolving impact of AI in the industry.
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In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitment to gender equity. She shares insights into her career progression from electrical engineering to senior marketing roles, effective marketing strategies, and the importance of consumer-focused initiatives in both B2B and B2C contexts.
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In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agency relationships and the evolving role of AI in marketing. The discussion also delves into traits of successful marketing leaders, the importance of understanding business goals, and the balance between strategic thinking and execution.
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Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, predictive analytics, and personalization. They also explore ethical considerations in marketing, the evolving role of automation, and augmented reality in future marketing technologies.
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In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-time CMOs, challenges faced by early-stage startups, and effective marketing tactics. Payal also offers advice on measuring success, hiring a fractional CMO, and strategies for marketing in new markets. Tune in to learn more about navigating the ever-evolving landscape of marketing and the critical role of leadership and creative thinking.
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In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed.
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In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix. Jehanzaib shares his career trajectory, starting with his formal education in marketing and evolving into various roles such as social media manager, digital marketing manager, and head of marketing before becoming CMO at Progatix. He discusses his strategies for success in marketing, the importance of adapting to new technologies like AI, and the evolving landscape of content consumption and marketing tactics. The conversation also touches upon the role of AI in marketing, customization challenges, and the increasing opportunities for entrepreneurship enabled by the internet.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print-based organization into the digital age.
Discover how AI is revolutionizing marketing operations, from lead scoring to campaign integration. Ryan also provides insights into the evolving relationship between marketing and sales and the future of marketing tech.
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Join Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the field. Be sure not to miss valuable advice for aspiring analysts and real-world examples of impactful analytics projects.
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In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting tourism for the state of Utah to positioning biotech firms for growth, this conversation explores how data analytics and creative marketing converge to redefine brand engagement and success.
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In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in M&A activity, risks in transactions, deal structures, and company valuation strategies.
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This episode is sponsored by Adverity. Visit Adverity.com to book a demo! Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and personalization. Melanie also gives career advice to young marketers, stressing the importance of understanding marketing strategy and the evolving landscape of marketing channels.Watch this episode on YouTube! Follow Marketing x Analytics on social media!
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This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions.
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In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeking impactful brand partnerships.
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In this episode, host Alex Sofronas talks with Christian Farioli, a World-class Digital Marketing Strategist, Book Author, CEO, and Professor about his journey in digital marketing, starting from his early days at Oracle to running his own agency. Professor Farioli shares insights from his work across diverse industries, emphasizing the value of understanding customer needs, the importance of keeping up with changes in the marketing field, and how to effectively reach and engage your target audience. Key discussions include building trust with clients, creating content that truly serves the audience's interests, and a thoughtful take on navigating privacy laws like GDPR. Through a straightforward dialogue, Professor Farioli offers practical advice for marketers looking to navigate the complexities of the digital landscape.
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In this episode, Alex Sofronas sits down with Jake Baadsgaard, Founder and CEO at Disruptive Advertising, to delve into the intersection of marketing and personal development. Jake shares his philosophy on seeing the potential in others, the role of vulnerabilities in building relationships, and his unique approach to leadership at Disruptive Advertising. A thought-provoking conversation that challenges conventional notions of success.
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Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics.
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.
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In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions.
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In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need for a balance of technology and humanity, and how we could maximize AI while avoiding potential pitfalls.
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In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and content trends on platforms like TikTok and Instagram. Discover insightful strategies for product differentiation in saturated markets with a deep dive into the world of selling olive oil online. Listen in as Alex and Christian discuss the prospect of an AI-driven marketing engine that customizes content for individual leads across the web. Whether you're an established marketer or stepping into the digital marketing arena, this episode is packed with practical advice, personal experiences, and forward-thinking concepts not to be missed.
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This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing.
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Dive into a philosophical discussion about the future of humanity, and the related user experience implications, in this week's edition of the Marketing x Analytics Podcast, with Nathan Silver, a UX Researcher/Designer. We discuss user experience issues in everyday life, and how user experience relates to the world of AI.
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In this exciting episode, I sat down with Trevor Ferree, Social Media Virality Forecaster and Co-founder @ TSV Analytics. We discuss how his company integrated generative AI technology to not only provide social insights to companies but take the next step and make content recommendations. We also discuss the future of AI 'deepfake' technology, how automation will revolutionize work, and more.
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In this episode, I sat down with Yaroslav Averyanov, a PhD Data Scientist who has worked in analytics and measurement at Xandr, Microsoft, and more. We discuss the advertising ecosystem, how data science and AI can improve marketing processes, and future developments in marketing.
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In this exciting episode I sat down with Ayushi Agarwal who works in Marketing Strategy and Analytics at Salesforce. We discuss the future of AI and its impact on the advertising ecosystem, how the signal to noise ratio in advertising will improve over time, how AI will impact consumer decision making, how second brains work and how data modeling can impact the second brain concept, and more.
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In this exciting episode, I sat down with Connor Skelly, a Certified Hubspot Consultant, to discuss business process optimization, the advertising industry as a whole, future changes in media placements, legal implications of advertising innovations, and more. Connor was also featured as the first guest on this podcast.
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In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's largest companies, and more.
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In our latest episode of "Marketing x Analytics", we chat with Aliza Goldgewert, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people make when looking for a job, and the importance of showcasing your skills. Whether you're looking for a job or looking to hire, this episode provides clear, straightforward advice to help you succeed.
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Tune in to this week’s riveting episode of Marketing x Analytics, featuring the digital marketing maestro Tifany Mazza. With over a decade in the industry, Tifany has built an impressive portfolio of clients such as Royal Caribbean, Sony, and Nestlé. But she’s not just an expert, she's also an entrepreneur and educator with a Google Partner Certified agency to her name.
In this episode, we unpack:
- 🚀 Entrepreneurial Journey: How Tifany transitioned from employee to business owner, including starting her own Vegan goods eCommerce site, https://nottodiefor.us/
- 👥 Team-Building: Tifany’s foolproof strategies for hiring top-tier talent.
- 📈 Analytics & Data: How her agency sets up robust analytics and data storage systems for measurable success.
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Dive into the world of direct marketing with industry stalwart, John Miglautsch, in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cabella's, and Adobe, his knowledge is unparalleled. From mastering database strategies to enhancing your marketing campaigns, this episode promises a goldmine of information. 📈
Don't miss this direct marketing masterclass!
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Join us on the Marketing x Analytics Podcast as we sit down with Sina Aghaie, a remarkable marketing expert with a background in engineering. 🎙️
In this podcast episode, we delve into a fascinating discussion about the future of marketing education. From training the next generation of marketing analysts to uncovering the foundational definitions of marketing and analytics, we explore the dynamic balance between teaching soft and hard skills in the college curriculum.
But that's not all! Sina takes us on a journey into the realm of AI and ChatGPT, revealing how these cutting-edge technologies are poised to transform the landscape of marketing analytics education.
Drawing from his experience as an educator at Wichita State University and the University of South Carolina, Sina provides practical insights that bridge the gap between theory and practice.
Don't miss out on this enriching episode where we unravel the intricate threads of marketing, analytics, and the future of education. Tune in to gain expert insights that will empower your journey in the world of marketing. 📈🔍🎓
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In this exciting episode, I sat down with Steven Silverman, Director of Product Marketing at Advata, where we discuss consumer behavior, what a brand really is, how to differentiate your brand, the recent Bud Light controversy, and more.
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In this episode I sat down with Christian Mercado, Digital Marketing Manager at LEVEL8 and CEO of Timeless Mercado (Instagram: @Wifi.Mercado). We discuss influencer marketing in the current world and how it may evolve in the future, using TrendHERO and other services to evaluate influencer effectiveness, social media, digital marketing, and email best practices, and more.
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In this episode I discuss consumer behavior, social media, and censorship with Justin T Huang, Assistant Professor of Marketing at University of Michigan Ross School of Business. We dive into the impact that censorship online has on consumer behavior, the activity surrounding #StopAsianHate, and conducting unbiased research.
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In this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more.
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In this episode I sat down with Matt Farnsworth, CEO of Rev8lation Media, filmmaker and Digital Experience Director at Transamerica. We talk about creativity, marketing, AI, and more.
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In this episode I sat down with Greyson Scudder, a Senior Media Buying Specialist at Barkley, to discuss how media buying works, how AI will disrupt media buying, data privacy, and more.
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In this episode I sat down with Trevor Ferree, Co-founder of TSV Analytics. We discuss Trevor's entrepreneurial journey, how AI will change business, social media analytics, management and emotional intelligence, and more.
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In this episode I sat down with Mickie Kennedy, Founder or eReleases.com. We discuss the value of public relations to a business, how to write a great press release, how the public relations process works, and more.
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In this episode I sat down with Aron Clymer, Founder & CEO of DataClymer. We discuss Aron's journey building his company from scratch, scaling a small business, how to approach automation and AI to evolve business offerings and operations, and more.
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In this episode I sat down with Dave Cameron, a Strategic Leader in Marketing and Data Science, and adjunct professor at University of Chicago, Aurora University, and Lake Forest Graduate School of Management. We explore what it takes to master marketing and analytics, how AI will change the landscape of marketing, the value of curiosity in business, and more.
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In this episode I sat down with Scott C. Konopasek, CEO of Mint Measure. We discuss entrepreneurship and leaving a traditional job, finding a cofounder, how to improve performance in marketing with targeting and creative, balancing investment in sales, marketing, finance, and other roles at a startup, how culture is influenced in an organization, work-from-home versus hybrid work culture, and more.
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In this episode I sat down with Sid Khaitan, Senior Go-to-Market Manager at Chili Piper. We discuss GTM strategy, Sid's career story and insights, creating scrappy marketing analytics at a startup, how to utilize Salesforce for data entry and sales insights, when to move from scrappy analytics to a full analytics suite as a growing business, revenue driven marketing success metrics, why you shouldn't trust data sometimes, and more.
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In this episode I sat down with Katharine Howie PhD, Assistant Professor at the University of Southern Mississippi. We discuss the psychological motivations behind cancel culture, how brands and individuals can navigate and survive cancellation, including practical recent examples with U.S. politicians and celebrities.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
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In this episode I sat down with Connor Skelly, a Certified HubSpot Consultant, CEO of Fission, and Writer of the Catch-All newsletter. We discuss CRM in its current and future form, how to leverage social media in marketing, sales tips and other business mentorship, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
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In this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software. We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
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In this episode I sat down with Aarooshi Rai Kumar, a Marketing Manager at AbbVie. We discuss healthcare marketing strategy, project management, leadership lessons, moving to the U.S. for work, analytics strategies and advice, the value of an MBA in an analytics and marketing career, and more.
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In this episode I sat down with Jennifer Agbobli, Program Manager for Internship and Early Career Professionals at Kyndryl. We discuss how to hire a strong workforce with diversity of thought, using personality and technical tests during interview processes, finding a mentor in a remote work environment, regulating your energy with a fulfilling role, how we recharge our batteries, book recommendations, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
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In this episode we dive into the value of analytics, with Ryan Carlson, Senior Director of CRM & Analytics at Fan Interactive Marketing. We discuss how analytics plays a vital role in business strategy, how email marketing and SEO tactics operate, how Zapier can improve your marketing data operations, navigating an analytics career path, the value of education in your career, and more.
Looking for a job? Buy my book 'HIRED' here!
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In this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham. We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs should hire their first employee, AI in marketing, and more.
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In this episode I sat down with Jeff Greenfield, CEO of Provalytics. We discuss leadership lessons, the importance of diversity and inclusion in business, when to use a startup accelerator, entrepreneurship advice for B2B startups, and more! Learn more about Jeff's company here!
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In this episode I sat down with Ellza Malok, Founder and CEO of Blue Monarch Group. We discuss Ellza's experience founding and leading a marketing agency, tips for managing your work schedule, how to use AI for good, succeeding in a corporate role with a liberal arts background, which skills to build to succeed in analytics, and more.
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In this episode I sat down with David Horesh, Director of Marketing at 4M Analytics. We discuss David's experience in the Business to Government (B2G) space, his experience as an entrepreneur, leadership advice, achieving product-market fit, marketing at a startup, and more.
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In this episode I sat down with Milin Desai, Manager of Advanced Analytics at Mindshare. We discuss Milin's journey from India to the US, advice on how to break into the US job market, the value analytics brings to a business, the ideal stage for a business to gain a marketing science function, future breakthroughs in marketing and data, how game theory plays a part in marketing, and more.
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In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more.
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In this episode I sat down with Jieun Kang, a Marketing Scientist at AT&T, and an Author. Click here to buy her latest book, Big Data Analytics for Creative Marketers. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more.
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In this episode I sat down with Sarah Harenberg, Digital Marketing Analytics Manager at Hopin. We discuss how to build a time series forecast, how COVID-19 affected data collection and the data landscape, fighting for the correct attribution of business functions, data privacy regulations, MQL quality assurance, and more.
Buy my book 'HIRED' here!
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In this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is Flourish.studio.
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In this episode I sat down with Jason Thomas, Global Marketing Insights & Analytics Manager at Hollister Incorporated. We discuss the job responsibilities of a market research analyst, how business forecasting works, how business opportunity mapping works, making decisions without all the data, how to create a great powerpoint presentation, and more.
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In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.
Here are links to the events and technology that were mentioned in this episode:
Marketing Growth Hackathon
MAICON (CATHY100 saves $100, contact Cathy for group rates!)
Blog post about Descript
Blog post about Marketing and AI
LinkedIn post about saving time with Copy.AI
Paul and Mike’s new book
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In this episode I sat down with Martina Matei, Marketing Analytics Manager at IBM. We discuss her experience working as a marketing analytics manager in Bucharest, ad copy localization, leadership lessons, navigating the attribution battle between marketing and sales, various analytics tools, VR/AR marketing applications, and more.
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In this episode I sat down with William Rosen, Chairman & CEO of Axial1 Performance Science. We discuss how Axial1 brings value to the marketing world, using data to understand what motivates customer decisions, marketing analytics innovations, analyzing creative content, experimental design, entrepreneurial advice, business strategy, and more.
William's Ted Talk: https://www.ted.com/talks/william_rosen_the_power_of_perspective
William's Book (The Activation Imperative): https://www.amazon.com/Activation-Imperative-Brands-Business-Inspiring/dp/1442257040/ref=sr_1_1?ie=UTF8&qid=1484597095&sr=8-1&keywords=activation+imperative
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In this episode, I sat down with Curtis Thompson, Chief Revenue & Analytics Officer at Feltsburg to discuss analytics at the executive level, the usefulness of data in driving decision making, the day to day of an analytics executive, audience-first strategy, driving positive cultural change from the top of an organization, managing your priorities, and more.
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In this episode I sat down with Joe Sheahan, Co-founder and CEO at TappedIn. We discuss how restaurants use marketing analytics, the future of analytics, how to use first party data for marketing, how to hire great people, red flags to watch out for while interviewing innovative people, the role of higher education in entrepreneurship and business, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
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In this episode I sat down with Dave Cameron, Strategic Leader and Faculty: Analytics and Data Science. We begin by understanding Dave's career in marketing analytics and his growth toward a professor of MBA-level courses. We discuss how to build a great team, how to understand your own professional strengths, the value of education in a marketing or analytics career path, the future of marketing and analytics, ideal personality types for different roles in marketing and analytics, and more.
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In this episode I sat down with Josh Ellinger, Founder/CTO of Exemplar Technologies, and Peter Courtney, Data Scientist at Exemplar Technologies. They are experts in statistical measurement, and speak to various examples of how to set up different kinds of tests to measure marketing performance. In this deeply technical episode, we discuss the value of incremental measurement to a marketing organization, different ways to measure incremental impact of marketing activity, challenges when implementing incremental measurement in a business, and more.
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In this episode I sat down with Jay Hakim, VP of Data and Business Intelligence at Beyond Finance. Jay has been in the data world for decades and has a lot of stories to tell. We discuss potential future disruptions in data, cloud computing current and future business models, paid search and marketing attribution, how recommendation models work, and more.
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In this episode I sit down with Scott Shaffer, Growth Analytics Lead at HOVER. We discuss Scott’s marketing experience at a large versus smaller company, the value of being able to zoom in and zoom out of different sized business problems, using powerpoint effectively, defining the problem versus 'solutioning', and more. Visit HOVER's website to learn more.
Listen to my first episode with Scott here!
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In this episode, I sat down with Ahmed Elsamadisi, Founder of Narrator.ai, Forbes 30 under 30. We had a deep analytical discussion that covers the cookie-less future, how Ahmed’s company, Narrator AI, is reinventing customer-centric datasets to answer marketing questions faster, how advertising platforms can be misleading about returns on ad spend, the value of negative information in measuring branding success, when to acquire customers at a greater cost than their LTV, the value of analytics and marketing, and more.
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In this episode I sat down with Benjamin Kepner, CEO of Global Social Media Marketing. We discuss marketing using first party data, the importance of attribution models in marketing, paid versus organic marketing analytics, full funnel metrics, A/B testing, growth hacks for marketers and sales professionals, limits to marketing automation, social media marketing, and more. Learn more about Global Social Media Marketing here.
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In this episode I sat down with Aron Kaufman, Specialist in Data Analytics and Insights at Gartner, to discuss the analytics career path, the realities of a role in data analysis, skills to build to succeed in an analytics role in the next decade, future marketing analytics industry predictions, and more. Aron and I have similar careers, and I enjoyed reflecting on the similarities in this episode. Enjoy!
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In this episode I sat down with Zach Schaefer, CEO of Brainwash LLC to discuss entrepreneurship, analytics, how to decide between different business ideas, how to lead an organization, how to reconcile mistakes made as a leader, and more. Download the Brainwash app to learn more!
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In this episode, I sat down with Amber Armstrong, CMO of LivePerson, a global leader in Conversational AI.
Watch this video podcast on Youtube!
We discuss the launch of Curiously Human, LivePerson's latest AI tool for marketers, as well as the overall role of artificial intelligence in marketing, the future of data integration, marketing at large versus medium-sized companies, setting moonshot goals and how to stay accountable to them, account-based marketing tools, building a sustainable tech stack, web design that increases engagement, and more.
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In this exciting episode, I sat down with Don Smith, Strategy & Chief Analytics Officer at Brierley & Partners. We discussed brand health measurement, lifetime value scoring, encouraging emotional as well as rational reasoning for customer loyalty, how to build a useful Sankey diagram, calculating ROI on marketing programs, best practices in direct mail, how to survive the death of the cookie using first party data, aligning your values with a diverse customer base, and more.
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In this awesome group podcast episode, I sat down with Melissa Harris, CEO of M Harris & Co., and Juan Alfonzo, The Social Media Jedi.
We discuss demand testing when launching a new product, how executive communications have changed since COVID, custom analytics vs out of the box analytics, the importance of a product market fit, and why Billie Eilish’s book release flopped - along with great anecdotes from our own lives as consumers.
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In this exciting and scientific episode, I sat down with Daniel Lederman, Senior Performance Analytics Lead at Roku. We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more.
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In this exciting and strategy-focused episode, I sat down with Christian Mercado, Chief Executive Officer at Mercado Ventures and Digital Marketing Manager at Level 8. We discuss how to build an e-commerce site, drop shipping strategies, marketing tactics with a heavy focus on utilizing Facebook Interest and Lookalike campaigns, and how to analyze data to improve website sales performance.
Some listeners may be interested in the instagram face tracking we discussed in this episode. You can find more information about that here: https://www.cbinsights.com/research/facebook-emotion-patents-analysis/
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In this episode I sat down with John Busby, CMO and Managing Director at Centerfield. We discuss the basics of paid search, but also dive deep into real life challenges when implementing paid search for a business. We also discuss how to measure paid search success, execution strategies, differences between branded and unbranded search campaigns, and more.
Also, I mis-quoted Goodhart's Law in this episode. Here is the correct quote: “When a measure becomes a target, it ceases to be a good measure.” In other words, when we set one specific goal, people will tend to optimize for that objective regardless of the consequences.
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"Manage technology, don't let it manage you."
In this episode, I sat down with Alex Buttler, Account Manager at Adverity. We discuss how to manage technology responsibly in a business and in our personal lives, how Adverity can help with marketing measurement and reporting, and Alex's favorite marketing tools.
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In this exciting episode, I chat with Brad Tenenholtz, CEO of Corporate Esports Association (CEA). We discuss the positive impact that CEA makes in team communication, and how Brad grew a community of tens of thousands of gamers across industries.
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In this episode I sat down with Jesse Morrison, Chief Analytics Officer at Enjoin, to discuss analytics and marketing strategies in the healthcare industry, entrepreneurship, psychological marketing principles reflected in religious outreach, and the marketing genius behind products like beanie babies.
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In this episode I sat down with Patrick Buffum, Product Manager of Optimization at ConsumerTrack, to discuss A/B testing, business success measurement, and navigating the first few years in the professional world.
PROMO: Get 15% off Linq here!
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John Lamb is the Chief Marketing Officer at Elo. In this episode we discuss what it takes to lead a marketing organization, how to hire a great team, skills to build within marketing analytics, and how advanced analytics can improve the customer experience.
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In this exciting episode, I sat down with Archit Shorey, a lead analyst at Merkle. We discuss Archit's journey as a marketing analyst, and how to grow and succeed in an analytics career.
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Alexandra Srp is an experience researcher at Ogilvy. In our discussion we cover real-life examples of user experience design, the value UX research brings to an organization, and advice for starting your career in user experience and design.
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In this episode I sat down with a very talented business leader, Steve Kietz. Steve is the Chief Executive Officer of Reliant Funding, a leading small business lender out of San Diego. We discuss Steve's career path to become a CEO, the metrics to use when calculating a return on marketing investment, and the evolution of marketing analytics as a business function.
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This is the season 2 finale of the Marketing x Analytics podcast. I sat down with Trevor Ferree, a talented marketer at IBM whose fresh perspective is sure to energize you about the future of marketing.
Trevor is also the Co-Founder and CEO of his own startup. TSV Analytics (Topic, Sentiment, and Virality Analytics) provides tailored social media analytics using multiple artificial intelligence and machine learning techniques. Their approach focuses on key terms relevant to each business’ specific areas of interest, and utilizes user topic selection to fine-tune results and produce future virality forecasts.
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This week I spoke with Jen Agbobli, Talent and Culture Lead at Kyndryl. We discuss how and why Jen founded the Diversity & Inclusion team at IBM in the performance marketing team, and how a strong culture can boost workplace productivity.
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In this episode I sit down with Sid Khaitan, Director of Content Strategy at Intouch Group. We discuss the value of writing for different stages in the customer funnel, how to get better at writing, and using pathos, ethos, and logos in your content to connect better with customers.
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In this episode I sat down with Ayushi Agarwal, a Data Analyst at Salesforce (MuleSoft). We discuss how to tell an effective story through data, education paths to a career in data and analytics, and applying Machine Learning to real world problems.
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In this conversation I sit down with Nate Christian, Senior Director of Marketing Analytics at Vimeo. We discuss the impact of data privacy regulations on analytics, the value of diversity and inclusion in analytics, and the growing community of marketing analytics professionals.
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All views expressed in this podcast are our own.
In this week's episode I sat down with Peter Nicolardi, a performance and programmatic marketing manager at T-Mobile. We discussed his background at an ad agency, whether marketing analytics today is anything like Mad Men, and the pros and cons of a career in marketing.
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In this episode, I sit down with Valerie Lemieux, a talented marketing leader. Valerie led a team in the Performance Marketing group at IBM, and recently joined CVS as Director of Performance Marketing.
We discuss Valerie's career path as one of the youngest Fortune 500 directors, lessons she learned as a young leader, performance marketing strategies between IBM and CVS, and examples of innovative marketing.
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This episode features a discussion on influencer marketing, audience segmentation, and brand relevance in our rapidly changing world. Laide Ayodeji is an account strategist at Google, focusing on multi-channel and consumer goods. With over 8 years of experience in marketing, Laide has seen the evolving marketing ecosystem and shares several examples of influencer marketing in the digital age.
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In this episode we are joined by Mike Audi, founder of TIKI, to talk about the data economy, how TIKI works, and the impact of increasing demand for consumer privacy on paid marketing. You will love Mike's clarity as he explains graph databases, the types of data in highest demand, and his customer-centric company's purpose to disrupt the way our data is accessed and used.
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In this episode, I sat down with Jim Sterne, an author, speaker, and consultant for over 25 years. He has written a dozen books on advertising, marketing, customer service, email marketing and web analytics. He is the founder of the Marketing Analytics Summit (eMetrics Summit), co-founder of the Digital Analytics Association, and creator of the Analytics Cohorts mutual mentorship program.
We discuss Jim's story, how customers' interactions with businesses has changed after the internet became a thing, and different ways to get involved in the marketing world (along with some great stories).
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In this episode, I sit down with Sebastian Huynh, senior designer for account-based industries marketing at IBM. We discuss color, careers in the arts, analytics, artificial intelligence, and the connection points between design and analytics teams.
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Dr. Samar Deen is a brilliant data scientist working in marketing analytics at IBM. In this episode, we discuss the challenges of implementing data science solutions, data-driven vs. model-driven organizations, career paths to data science, and the impact of COVID 19 on data science models.
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Tanner Skenderian is a talented analytics professional who I had the pleasure of sitting down with in this week's episode. We discuss her background, interesting work experiences, and the wisdom we've been able to gain thus far.
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In this special kick-off episode for Season 2 of 'Marketing x Analytics', I sat down with Ari Sheinkin, Vice President of Performance Marketing & Analytics at IBM.
In this enlightening conversation we explore 100 years into the future of Marketing Analytics. We look into the past, recognizing greats like Ron Popeil, known for appearing in famous infomercials. We discuss the skills future marketing professionals need to develop, and what skills sit at the core of a successful analytics professional.
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In this episode I spoke with Ainul Huda, Vice President of Audience Development, Analytics and Social at Condé Nast, a global media company that is home to some of the world's leading brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD), Condé Nast Traveler and La Cucina Italiana. We discuss the pros and cons of a career in marketing, vanity metrics, career paths with a marketing skillset, and dive into the value that marketing and analytics bring to an organization.
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Want to know the truth when it comes to marketing analytics as your career? In this episode I sat down with Ethan Adams, Director of Marketing at Anguleris Technologies, a Chicago-based software company focused on building materials marketing, to discuss everything from the value of marketing to career opportunities with an analytics skill set.
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Let’s talk about school. In this episode I speak with Anastasiia Toropova, who received her Master’s degree in Marketing Science from Colombia Business School in 2019 and currently works as a Senior Analyst at Schindler Elevator Corporation. In this episode we discuss the latest trends in marketing analytics, what you’ll learn in school about it, and what analytics really looks like in the professional world.
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Learn how your podcast host Alex got started in Marketing Analytics, and how Sid Khaitan got started in Market Research and Strategy. Remember, it is never a straightforward path, so enjoy yours!
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All views expressed in this podcast are our own.
In this episode we review a metaphor for paid search marketing: fishing. I outline the basics elements of paid search, some of the metrics tracked, and the strategies around running paid search for different groups of customers.
This lesson is for those who are new to paid search marketing, or have no background on paid search marketing.
Part 2 with James Ramsey, following Part 1: ‘What’s Broken in your Marketing Machine?’ Focused on hiring talented and passionate people to proactively fix any potential issues in the marketing machine.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
In this episode we sit down with James Ramsey, a marketing analytics superstar. We discuss strategic mistakes that can be devastating for a marketing organization, or ‘machine,’ and how to make sure you’re avoiding these mistakes.
Part 1 of 2.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
In this episode we discuss what it takes to be the perfect data analyst. You’re going to hear it from two marketing analytics professionals, myself and Scott Shaffer, Growth Analytics Lead at Hover. We recorded this episode when Scott was still my manager at IBM.
We explore the soft and hard skills needed to perfect analyst-level work with real life examples, and discuss how those skills can help a young analyst develop into a seasoned executive.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
In this episode I sat down with David Mays, a long time friend and data professional, to discuss the power of analytics in a business. We discuss Lifetime Value, how to balance analytics and executive direction, and why understanding customer behavior is one of the key components of successful marketing analytics.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
In this episode I sit down with Sid Khaitan who is currently the director of content strategy at Intouch group. At the time of recording he was the Strategic Insights Lead for Growth and Revenue Strategy at GoHealth. He is also a very talented marketer I worked with when we were at University together.
We discuss the importance of paid and organic strategies, and the conditions under which a business would use each strategy given their goals and position in the maturity curve. Tune in to learn about the intricacies between these two marketing tactics!
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
I sat down with Connor Skelly, Marketing Director at Brightfield Group, who help CBD and Cannabis brands succeed with comprehensive data and strategic insights. Connor shares his story about how he quickly became one of the youngest executives at his company, and how marketing analytics plays an integral role in his success.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.