PROFIT With A Plan: Recent Episodes

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Let AI Take More Off Your Plate🎯 Episode SummaryWhen calls, follow-up, scheduling, customer communication, content, and everyday decisions keep landing on you, the business becomes harder to grow and harder to enjoy.

Andrea Palacio learned this after buying a landscaping company that began falling apart within days of closing. She shares how she rebuilt the operation with stronger processes and AI automation, and how business owners can start removing repetitive work without chasing every new tool or trying to automate everything at once.

Podcast: Profit With A Plan
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®
Guest: Andrea Palacio, AI Automation Strategist
Episode: 356
Release Date: August 4, 2026

🎥 What You’ll Learn• Why AI cannot repair a process that is already broken

• How to choose the first business task to automate

• Why one well-used AI tool can be enough to begin

• How to train AI like a new employee

• What separates basic AI use from advanced automation

• How AI can free your team for higher-value work

⏱️ Timestamp Highlights[00:00] When too much of the business depends on you

[03:36] Building an e-commerce business from a sailboat

[04:56] The acquisition began falling apart within five days

[08:23] Taking responsibility and rebuilding the operation

[11:55] The first automation that reduced customer complaints

[15:16] Why broken processes should not be automated

[18:08] How to train AI for better business results

[21:10] The five levels of AI in business

[24:39] Where overwhelmed business owners should begin

[29:32] How AI changes employee productivity

[32:16] Andrea’s personalized AI business guide

🔗 Resources & LinksAndrea’s Personalized 90-Day Game Plan

https://andreapalacio.ai/personalized-90-day-game-plan

Andrea Palacio

https://andreapalacio.ai

Infinite Profit

https://Infinite-Profit.com

Profit Booster® Growth Map

https://ProfitBooster.biz

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Your Business Is Profitable, But Is It Built to Last?🎯 Episode SummaryYour business may look profitable on paper, but would it still work if your most capable employee took two weeks off?

In this episode of Profit With A Plan, Marcia Riner sits down with Levi Lawrence, Managing Partner at Iron House Pro, to talk about the hidden operational debt that quietly puts founder-led companies at risk. Levi shares how undocumented knowledge, overworked key people, weak systems, and delayed infrastructure can make a business look healthier than it really is.

Podcast: Profit With A Plan
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®
Guest: Levi Lawrence, Managing Partner at Iron House Pro
Episode: EP355
Release Date: July 21, 2026

🎥 What You’ll Learn• How hidden operational debt weakens profitable businesses
• Why key-person knowledge creates serious business risk
• How owner dependence reduces freedom and company value
• What to document before scaling, selling, or using AI
• Why quarterly business reviews protect your future growth
• How to right-size systems without overbuilding too early

⏱️ Timestamp Highlights[00:00] Can your business work without your best person?
[03:47] Levi’s hard lesson from losing his company
[09:50] Why business foundations matter before growth
[14:21] The boring risk most owners still ignore
[15:00] Why undocumented knowledge creates fragility
[18:22] Is the company selling, or are you?
[20:34] When owners must manage systems, not work
[24:05] Why quarterly reviews keep growth intentional
[26:24] Business 101 advice most owners miss
[28:36] Levi’s free foundations assessment for owners

🔗 Resources & LinksIron House Pro
https://ironhousepro.com

Levi Lawrence
https://levilawrence.ca

Org Foundations Assessment
https://foundations.ironhousepro.com

Infinite Profit
https://Infinite-Profit.com

Free Profit Booster® Growth Map
https://ProfitBooster.biz

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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The 30-Minute CEO Meeting That Clears Business Decisions🎯 Episode SummaryWhen every decision feels urgent, business owners can slip into overthinking, second-guessing, or pushing harder without getting clearer. Eugene Berezin shares how a simple executive meeting with yourself can help you slow down, listen to the different parts of your mind, and make more grounded decisions.

This conversation blends mental health, business strategy, hypnotherapy, and practical self-leadership into a tool business owners can actually use. You’ll learn how to create quiet decision-making space, use parts journaling, and stop letting fear, doubt, or mental noise run the show.

Podcast: Profit With A Plan
Host: Marcia Riner, business growth strategist and CEO of Infinite Profit®
Guest: Eugene Berezin, Psychotherapist, Hypnotherapist, and Founder of LifePath Transformational Coaching
Episode: 354
Release Date: July 14, 2026

🎥 What You’ll Learn• Why busy work can hide unclear decision-making
• How to hold an executive meeting with yourself
• Why your mind has different parts influencing choices
• How journaling can stop mental spirals faster
• Why ADHD brains benefit from 3 to 4 action items
• When to seek support instead of overthinking alone

⏱️ Timestamp Highlights[00:00] Why better decisions start with quiet
[03:47] Eugene’s path into psychotherapy and hypnotherapy
[06:00] Why slowing down is underrated for owners
[09:31] How to create an executive meeting with yourself
[14:54] Using parts work for business decisions
[20:04] Why journaling helps stop mental spirals
[22:16] How often to hold executive meetings
[26:38] ADHD-friendly productivity and action planning
[28:59] How to respond when your mind spirals
[32:27] Eugene’s self-regulation tool and resources

🔗 Resources & LinksEugene’s Self-Regulation Tool
https://www.lifepathtc.com/self-regulation

LifePath Transformational Coaching
https://www.lifepathtc.com

Infinite Profit
https://Infinite-Profit.com

Profit Booster® Growth Map
https://ProfitBooster.biz

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map
Find the gaps slowing down your revenue, profit, and growth.
Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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How to Find the Clients Driving Your Most Profitable Growth🎯 Episode SummaryMore leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your business grow.

Christine Day joins Marcia Riner to explain how businesses can identify their High Value Clients using objective data, customer profitability, cost to serve, and business-aligned metrics. You will learn how to stop relying on assumptions, focus sales and marketing on the right buyer personas, and make smarter decisions about the clients who deserve more of your team’s attention.

Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Christine Day, Founder of Results 2Day and Author of 80/20 Growth Strategy
Episode: 353
Release Date: July 7, 2027

🎥 What You’ll Learn• Why your highest-revenue clients may not be your most profitable.

• How cost to serve changes the value of a customer.

• Why average customer data can hide major business risk.

• How to identify High Value Clients using business-aligned metrics.

• What to do with clients outside your highest-value segment.

• How to turn client data into stronger buyer personas.

⏱️ Timestamp Highlights[00:00] Why more clients do not always mean better growth

[05:50] The client loss that changed Christine’s growth strategy

[10:18] Using business goals to identify High Value Clients

[16:41] Why cost to serve matters more than revenue

[18:57] The hidden risk inside average customer data

[20:56] What to do with your lower-value 80%

[29:17] How the software scores and ranks every client

[31:03] Turning high-value clients into better buyer personas

🔗 Resources & Linkshttps://resultstoday.com.au

https://resultstoday.com.au/sample

https://profitbooster.biz

https://infinite-profit.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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How to Buy a Profitable Business Without Starting From Scratch🎯 Episode SummaryStarting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for entrepreneurs who want cash flow, customers, employees, and systems already in place.

You will hear how first-time buyers can define the right acquisition target, use SBA financing responsibly, evaluate cash flow, and avoid buying a business that looks good on paper but creates problems after closing.

Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Corey Parchman, President of CorePar Development and Business Acquisition Advisor
Episode: 352
Release Date: June 30, 2026

🎥 What You’ll Learn• Why buying an established business can reduce startup risk

• How to create a buy box before looking at deals

• What SBA financing can make possible for first-time buyers

• Why cash flow matters more than a business’s asking price

• How seller involvement can protect employees and customer relationships

• What to evaluate before acquiring a trade or licensed business

⏱️ Timestamp Highlights[00:00] Why buying an existing business can be a smarter path

[03:21] From NFL career to building a business Plan B

[04:40] How to find businesses owners may be ready to sell

[07:43] What to consider before buying a licensed trade business

[11:11] The buy box framework for finding the right acquisition

[12:31] SBA financing, down payments, and reserve planning

[17:33] How seller transition support protects your first year

[24:12] Cash flow, customer concentration, and deal discipline

🔗 Resources & Linkshttps://coreyparchman.com

https://www.linkedin.com/in/corey-parchman-2a8a2790

https://Infinite-Profit.com

https://ProfitBooster.biz

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

View Details

Use AI to Save Sales Time Before You Hire Your First Rep🎯 Episode SummarySales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare for better sales conversations, and build a more repeatable sales process.

You will also hear how to know when it is time to hire your first salesperson, why generic outreach is losing ground, and how AI can support stronger sales habits without replacing the human connection buyers still expect.

Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Greg Grand, Founder of The AI Sales Leader
Episode: 351
Release Date: June 26, 2026

🎥 What You’ll Learn• Use AI to prepare for sales calls in minutes, not hours
• Build prospect research that leads to stronger discovery questions
• Create multi-channel outreach without sounding like every other salesperson
• Know when your business is truly ready for its first sales hire
• Build sales systems your team can repeat and improve
• Keep trust and human connection at the center of AI-assisted selling

⏱️ Timestamp Highlights[00:00] How AI gives solo CEOs more sales time
[03:06] Why Greg built an AI sales system
[06:02] Stop chasing tools and solve sales problems
[07:04] Build prospect research in five minutes
[10:06] Use AI for better sales discovery questions
[17:05] Multi-threaded prospecting that builds familiarity
[23:25] Build custom AI prompts for your sales process
[28:17] Why human connection still closes the sale

🔗 Resources & Linkshttps://theaisalesleader.com
https://profitbooster.biz
https://infinite-profit.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map
Find the gaps slowing down your revenue, profit, and growth.
Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

View Details

Why Profitable Businesses Still Feel Under Pressure🎯 Episode SummaryYour business may be making money, but that does not always mean it feels stable, clear, or easy to run. Many owners are profitable on paper while still dealing with cash flow surprises, scattered decisions, and plans that never make it into daily action.

In this episode of Profit With A Plan, Marcia Riner talks with Paul Sweeney about why profitable businesses can still feel under pressure and how owners can use clarity, quick wins, and simple weekly planning to make better decisions. Paul shares practical steps to improve cash flow, prioritize what matters, and stop letting big plans collect dust.

Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Paul Sweeney, Chartered Accountant and Business Advisor
Episode: 350
Release Date: June 16, 2026

🎥 What You’ll Learn• Why profitable businesses can still feel financially tight
• How business clarity improves daily decision-making
• Why one-page planning can sharpen weekly priorities
• How quick wins create cash flow and momentum
• What to check every Monday before chasing new ideas
• Why monthly reports may be too late for cash flow problems

⏱️ Timestamp Highlights[00:00] Why profitable businesses still feel pressure
[03:24] Why traditional business planning turns owners off
[06:20] How one-page planning creates weekly clarity
[11:52] The Monday cash flow check-in
[16:15] A 30-minute invoice fix that improved collections
[28:21] Why clarity reduces scattered decisions

🔗 Resources & LinksPaul Sweeney’s Business Planning Course
https://courses.paulsweeneyaccountant.au/business-planning-course

Profit Booster® Growth Map
https://profitbooster.biz

Infinite Profit
https://InfiniteProfitConsulting.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com

com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map
Find the gaps slowing down your revenue, profit, and growth.
Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

View Details

Why Great Employees Leave Even When You Pay Well🎯 Episode SummaryYour best employees may not be leaving because of pay, perks, or culture. They may be leaving because they see a stronger future somewhere else.

In this episode, Marcia talks with talent retention expert David Alemian about why traditional retention strategies often fall short, how turnover quietly drains profit, and what business owners can do to keep the skilled people who drive growth, customer loyalty, and company value.

Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: David Alemian, Creator of The Alemian Retention System™
Episode: 349
Release Date: June 9, 2026

🎥 What You’ll Learn• Why pay raises alone do not create long-term employee loyalty
• How skilled labor shortages impact every industry
• Why turnover is one of business’s biggest hidden costs
• How key employees affect customer experience and brand trust
• Why retention can improve business value before a sale
• How to calculate the true dollar cost of turnover

⏱️ Timestamp Highlights[00:00] Why great employees may really leave
[04:38] How David discovered the skilled labor shortage
[06:41] Why high pay can become leverage elsewhere
[13:29] Why people stay where their future is strongest
[18:53] How retention plans protect key employees
[27:53] Why retention impacts business sale value
[30:05] The hidden dollar cost of turnover
[36:07] David’s free Turnover Cost Calculator

🔗 Resources & Links

TalentRetentionPlans.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map
Find the gaps slowing down your revenue, profit, and growth.
Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

View Details

Is Your Business an Asset or Just a Stressful Job?🎯 Episode SummaryYour business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team question, and operational fire still runs through you, the business may be too dependent on the owner to scale or sell well.

In this episode of Profit With A Plan, Marcia Riner talks with Thomas Rechtien, known as “the fixer,” about how owner-led businesses can move from operational chaos to structured, scalable growth. Thomas shares how to reduce owner dependency, create accountability, install a weekly execution rhythm, and build a business that can eventually run beyond the owner.

Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Thomas Rechtien, Founder and CEO of Rechtien Consult LLC
Episode: 348
Release Date: June 2, 2026

🎥 What You’ll Learn• Why owner dependency lowers business value
• How to know if you are building an asset
• Why clarity must become action, not theory
• How weekly meetings can create real accountability
• Why buyers want systems, not gut instinct
• How to start stepping into the owner’s box

⏱️ Timestamp Highlights[00:45] Is Your Business Becoming More Valuable?
[04:20] Thomas’s Story and Why He Became “The Fixer”
[07:39] Why Owners Wait Too Long to Build Exit Value
[10:30] The Owner Dependency Problem
[13:57] Clarity, Numbers, and the Right People
[18:46] The Weekly Execution Meeting That Creates Accountability
[25:02] Why Repeating Problems Usually Need Outside Perspective
[30:59] Building a Business You Want to Sell, Not Have to Sell

🔗 Resources & LinksThomas Rechtien on LinkedIn
https://www.linkedin.com/in/thomas-rechtien

Rechtien Consult LLC
https://rechtienconsult.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map
Find the gaps slowing down your revenue, profit, and growth.
Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

View Details

Stop Undercharging: Price for Profit, Not Just Your Time🎯 Episode SummaryAre you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful results.

Audrey shares why hourly pricing can quietly cap profitability, how close rates can reveal pricing problems, and why confidence plays a bigger role in your sales conversations than most business owners realize.

Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Audrey Faust, MBA, The Manifesting CFO™
Release Date: May 19, 2026

🎥 What You’ll Learn• Why hourly pricing can punish your experience
• How close rates reveal pricing problems
• Why clients feel your pricing hesitation
• How to stop deciding what clients can afford
• Why confidence belongs in your pricing strategy
• How profit reveals whether your business is working

⏱️ Timestamp Highlights[00:00] Are you pricing for time or transformation?
[03:51] Why high earners can still undercharge
[05:33] The hidden cost of hourly pricing
[11:31] Pricing for results and client value
[17:01] What your close rate says about pricing
[20:36] How pricing confidence affects sales calls
[31:02] Why mindset work comes before numbers
[36:33] Audrey’s free pricing resource

🔗 Resources & LinksAudrey Faust Consulting
https://www.audreyfaustconsulting.com/Pricing

Instagram/Facebook
@TheManifestingCFO

LinkedIn
Audrey Faust

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map
Find the gaps slowing down your revenue, profit, and growth.
Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

View Details

How Smart Businesses Use SMS & RCS to Drive More Revenue🎯 Episode SummaryEmail inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket.

In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SMS and the new world of RCS messaging to create stronger customer engagement, improve communication, and drive measurable revenue growth.

From compliance and customer trust to interactive rich messaging experiences, Amanda explains how small businesses can start using text messaging strategically without needing a large technical team.

Podcast: Profit With A PlanHost: Marcia Riner, CEO of Infinite Profit®
Guest: Amanda McGuckin Hager, CMO & CRO of TrueDialog
Episode: EP346
Episode Topic: SMS & RCS Strategies for Today’s Small Businesses
Release Date: May 12, 2026

🎥 What You’ll Learn• Why customers respond faster to texts than email or phone calls
• How SMS marketing improves customer engagement and conversions
• The difference between SMS, MMS, and RCS messaging
• Why RCS creates interactive customer experiences inside messaging
• Common text messaging mistakes businesses should avoid
• How small businesses can start using texting strategically

⏱️ Timestamp Highlights[00:00] Why text messaging is becoming a business growth opportunity
[04:24] Why email and phone calls are losing effectiveness
[09:10] Real companies driving revenue through text messaging
[15:24] Text messaging mistakes that can damage your business
[23:35] What RCS messaging is and why it matters now
[33:05] Amanda’s best advice for getting started with texting

🔗 Guest Resources & Linkshttps://truedialog.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.tcom

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map
Find the gaps slowing down your revenue, profit, and growth.
Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Why Your Sales Problem Is Really a Clarity Problem🎯 Episode SummaryIf your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech.

Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine in 120 days. Mark shares why most companies leak opportunities before the sales conversation even starts, how to simplify your message, and why your website must tell ideal buyers “this is for me” in the first three seconds.

Host: Marcia Riner, CEO of Infinite Profit®
Guest: Mark Gordon, Founder of Integrated Go-To-Market Solutions
Episode: EP345 Profit With A Plan Podcast
Release Date: May 5, 2026

🎥 What You’ll Learn* Why sales issues often start with unclear messaging * How to make your website convert faster * Why your ideal customer must shape your strategy * How disconnected systems create hidden revenue leaks * What it really means to become sales-led * How AI is changing your public go-to-market presence

⏱️ Timestamp Highlights[00:00] Why sales problems often start with clarity

[03:56] Mark’s path from mortgage growth to go-to-market strategy

[05:30] The rowboat analogy for sales and marketing alignment

[07:02] How Mark builds revenue machines in 120 days

[13:51] Why companies lose focus by chasing every customer

[17:20] Where your message must show up consistently

[20:05] How poor fit leads destroy sales and operations

[24:25] Why your homepage must work like a landing page

[28:26] The mistake of putting logos before buyer clarity

[32:42] Why websites still matter in an AI-driven market

[34:02] How buyers judge your public go-to-market presence

🔗 Resources & LinksMark Gordon’s Website
https://IGTMS.com

Connect with Mark Gordon on LinkedIn
Search: Mark D. Gordon

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

View Details

🎙 Turn YouTube Into a Lead Generation System in 90 Minutes a WeekEP344 of Profit With A Plan Podcast

Released May 6, 2025

Guest: Jerry Potter: YouTube Lead Generation Strategist

Host: Marcia Riner, CEO of Infinite Profit, business growth strategist

🎯 Episode SummaryMost business owners get YouTube wrong because they're following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead generation results.

In this episode, Jerry Potter, YouTube lead generation strategist and creator of the YT90 system, reveals why YouTube is the most underutilized lead generation tool right now and exactly how to make it work in just 90 minutes a week. If you've been thinking YouTube is too time-consuming or requires fancy equipment, this conversation will change your mind.

🎥 What You'll Learn- Why YouTube is promoting smaller channels more than ever before

• How ChatGPT and AI tools are driving thousands of monthly views to YouTube

• The difference between content for views versus content for leads

• How to create YouTube content in 90 minutes a week

• Why plain backgrounds and basic setups outperform high-production studios

• The 6-month commitment strategy that makes YouTube sustainable

• Common mistakes that waste your time without generating leads

⏱️ Timestamp Highlights[00:00] Why most business owners burn out on YouTube before seeing results

[02:13] Introduction to Jerry Potter and the YT90 system

[04:25] Three reasons why YouTube is THE opportunity right now

[05:14] How YouTube attracts bottom-of-funnel prospects ready to invest

[06:13] Why YouTube builds trust better than short-form content

[08:30] The 90-minute framework for consistent YouTube content

[12:45] Stop chasing viral content and serve your ideal client instead

[16:20] Content strategy: Answer the exact questions prospects search for

[19:55] SEO optimization without keyword stuffing

[23:40] The thumbnail myth: You don't need fancy graphics

[27:15] Equipment reality: Plain backgrounds outperform production studios

[31:30] Consistency over perfection in YouTube success

[36:19] Real examples: 600K+ subscriber channels with basic setups

[37:05] Why authenticity wins in the age of AI

[38:11] YouTube's lasting value compared to disappearing social posts

[39:24] Google + YouTube integration as your search engine partner

[40:26] Get the YT90 Roadmap and assessment

🔗 Resources & LinksJerry Potter

https://yt90roadmap.com

YT90 Roadmap (Free Resource)

https://yt90roadmap.com

Includes assessment to determine if YouTube will work as a lead generator for your business

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

🚀 Profit-Driven ResourcesGet your free Profit Booster Growth Map and discover where to bring in more qualified clients and stop profit leaks: https://profitbooster.biz

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🎙 How to Get People to Say Yes: The Science of Ethical PersuasionEP343 of Profit With A Plan Podcast

Released April 21, 2026

Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist.

Host: Marcia Riner, CEO of infinite Profit, business growth strategist

🎯 Episode SummaryGetting people to say yes isn't about pressure or manipulation. It's about understanding how the human brain actually makes decisions. In this episode, Patrick van der Burght, business partner of Dr. Robert Cialdini and founding member of the Cialdini Institute, reveals the science-backed principles that drive trust, influence, and ethical persuasion in sales, leadership, and client conversations. If you want better results without resorting to pushy tactics, this conversation will change how you communicate.

🎥 What You'll Learn- How the human brain really makes decisions and why most people get it wrong

• The 7 Universal Principles of Persuasion and why they work

• Why ethics matter in persuasion and how it builds stronger relationships

• Simple strategies you can use immediately in sales and leadership

• How a single headline change increased sales by 45 percent

• The difference between System 1 and System 2 thinking in decision making

⏱️ Timestamp Highlights[00:00] Why pressure fails and what actually gets people to say yes

[03:05] How Patrick discovered Dr. Cialdini's work and became a licensed trainer

[13:17] The two systems your brain uses to make every decision

[17:27] The 7 Universal Principles of Persuasion explained

[34:53] How changing one headline increased Bose sales by 45 percent

[36:29] Where to learn more and start practicing these principles

🔗 Resources & LinksPatrick van der Burght

https://ethicalpersuasion.com.au

Complimentary Lessons and Tools

https://ethicalpersuasion.com.au/complimentary-podcast-audiences/

Book: How to Hear Yes More Often

https://ethicalpersuasion.com.au

Ethical Persuasion Unlocked Podcast

https://ethicalpersuasion.com.au

LinkedIn

https://www.linkedin.com/in/patrick-van-der-burght/

Profit Booster Growth Map

https://profitbooster.biz

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

🚀 Profit-Driven ResourcesProfit Booster Growth Map

https://profitbooster.biz

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Operational Leverage: The New Growth Engine for Founders🎯 Episode SummaryGrowth should create freedom, not more chaos.

In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks the right operating system.

Damon shares how operational leverage has become the true growth engine for modern businesses, helping founders move from firefighting and founder dependency to predictable execution, stronger teams, and sustainable scale.

🎥 What You’ll Learn• Why founder-led businesses hit a growth ceiling
• What operational leverage really means in practice
• Why more AI tools won’t fix broken systems
• How to move from heroic effort to team execution
• The shift from operator to CEO leadership
• Why your inner game drives outer business growth

⏱️ Timestamp Highlights00:00 Why growth starts creating chaos
03:35 The founder bottleneck problem
07:50 What operational leverage really means
12:40 Why AI fails without the right foundation
17:20 Moving from firefighting to leadership
22:45 Building predictable execution at scale
27:10 The inner game behind sustainable growth

🔗 Resources & LinksModern Operators
https://modernoperators.com

Profit Booster® Growth Map
https://profitbooster.biz

Infinite Profit®
https://infinite-profit.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Growth Map
Helping business owners turn strategy into action that drives profitable growth.
👉 Get your free Growth Map at https://ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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The Hidden Revenue System After the First Yes🎯 Episode SummaryMost business owners assume slow growth means they need more leads, more traffic, or more marketing. But what if the real profit gap starts after the client says yes?

In this episode, Marcia sits down with Bradley Rausch to unpack what really drives profit after the sale. From the first 72 hours of onboarding to referrals and earned ascension offers, this conversation reveals how to make every client relationship more valuable without increasing ad spend.

🎥 What You’ll Learn• How to tell if you truly have a lead problem
• The Four Sales framework for backend profitability
• What must happen in the first 72 hours
• How to reduce quiet churn and buyer regret
• A referral system that creates consistent word-of-mouth
• How to offer the next step without feeling pushy

⏱️ Timestamp Highlights00:00 Why more leads may not be the real answer
03:15 The Four Sales every business needs
08:40 What happens in the first 72 hours matters most
14:20 How poor onboarding hurts profit
20:05 Turning client wins into referrals
26:30 What earned ascension really looks like
32:10 How to increase client lifetime value

🔗 Resources & Linkshttps://bradleyrausch.com

https://profitbooster.biz/growthmap

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

🚀 Profit-Driven Resources 💰 Profit Booster® Growth Map
Helping business owners turn strategy into action that drives profitable growth.
👉 Get your free Growth Map at https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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When Something Feels Off: How to Fix a Business Before It BreaksEP340 Profit With A Plan Podcast

Released 3/24/26

Guest: Jay David, Founder of Do Business Better

Host: Marcia Riner CEO of Infinite Profit®, business growth strategist

🎯 Episode SummarySometimes your business looks fine on the surface, but underneath, something isn’t working. Margins are tight, problems keep repeating, and growth feels heavier than it should.

This conversation breaks down how to recognize those signals early, uncover what’s really causing the issues, and fix the root problems before they turn into bigger setbacks.

🎥 What You’ll Learn* The early warning signs your business needs a turnaround * Why recurring problems matter more than one-time issues * How to identify root causes behind cash flow and performance issues * The role of leadership, communication, and team feedback in fixing problems * How pricing, capacity, and cost structure impact profitability * Why most businesses misread their numbers and make poor decisions

⏱️ Timestamp Highlights[00:00] When your business feels off but you can’t explain why
[06:00] The real signals that a turnaround is needed
[08:30] How to uncover root problems inside your team and operations
[10:00] Why quick wins help reset momentum in a struggling business
[18:00] Pricing mistakes that quietly kill revenue opportunities
[30:00] Using break-even analysis to make smarter business decisions

🔗 Resources & Linkshttps://dobusinessbetter.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Profit Booster Growth Map
See the 3 moves to grow revenue and plug profit leaks fast.
👉https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Growth by Subtraction: The Strategy Most Business Owners MissReleased March 17, 2026

🎯 Episode SummaryIn this episode of Profit With A Plan, Marcia Riner sits down with entrepreneur, investor, and mentor Yarin Gaon to unpack a common growth mistake many business owners make: assuming that scaling means adding more. More offers, more clients, more services, and more complexity. But once a business has traction, that approach can actually reduce profitability and create operational drag.

Yarin explains why profitable growth often comes from subtraction, not addition. Instead of chasing every opportunity, business owners need to pause, evaluate what is truly producing profit, and double down on the parts of the business that create the most value.

For growth-minded business owners, this episode is a practical reminder that focus creates momentum, clarity improves decisions, and profitable growth requires strategy before tactics.

🎥 What You’ll Learn• Why the hustle mindset helps in the early stages but can hold a business back later

• The difference between growth by addition and growth by subtraction

• Why revenue alone is not the best measure for making growth decisions

• How hidden overhead and delivery costs can quietly reduce true profitability

• Why financial clarity and strategic focus are essential before scaling further

⏱️ Timestamp Highlights[00:10] Marcia opens with the idea that stalled growth is often a strategy issue, not an effort issue

[00:31] Introduction to the concept of growth by subtraction instead of growth by addition

[02:15] Marcia introduces Yarin Gaon and his background in entrepreneurship and investing

[03:46] Yarin explains why planning becomes a high-leverage activity as companies grow

[04:18] Discussion on why founders avoid planning and stay in hustle mode

[05:25] Yarin explains how doing more can dilute effort and create mediocrity

[07:07] Founders often try to solve strategy problems with systems and operations

[08:24] Fear of missing out causes business owners to chase hype instead of their strengths

[09:17] Why business owners need to look at decisions through a profit lens, not just a revenue lens

[10:47] Yarin breaks down growth by addition versus growth by subtraction

[12:12] Why scaling from $5M to $20M requires focus, not more complexity

[14:19] Why many small businesses expand too early in their lifecycle

[15:42] Signs a business is ready to move from trial and error to focused growth

[17:58] Yarin urges founders to pause before they scale inefficiency

[21:05] How a financial clarity canvas helps founders see where profit is really coming from

[25:29] Hidden overhead costs can dramatically change how profitable a product or service really is

[29:00] Why profitable growth depends on identifying what truly creates value

[31:05] A practical tip for pausing: tie reflection to a hiring decision, loan, or expansion move

[32:21] Yarin shares his free private equity playbook and how founders can use it

🔗 Resources & LinksGuest Resource

https://playbook.fractional.partners

Profit Booster Growth Map

http://ProfitBooster.biz/GrowthMap

Infinite Profit

https://Infinite-Profit.com

🎤 About Our GuestYarin Gaon is an entrepreneur, investor, mentor, and CEO of Fractional Partners. He launched his first business at age 14 and built it into Israel’s largest e-commerce platform for military goods before successfully exiting. After relocating to the U.S., he served as an entrepreneur in residence at a venture capital firm, helping distressed startups stabilize and grow.

Today, he works with growth-stage companies to help founders simplify complexity, improve profitability, and build stronger cash-flowing businesses using strategic frameworks inspired by private equity.

Website

https://playbook.fractional.partners

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

🚀 Profit-Driven Resources Guest Resource

Yarin’s free private equity playbook walks business owners through financial clarity, strategic clarity, and operational clarity so they can make better decisions and grow more profitably.

https://playbook.fractional.partners

Profit Booster Growth Map

See the 3 moves to grow revenue and plug profit leaks fast.

https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite podcast platform.

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Founder Dependency: Build a Business That Runs Without YouEP338 Profit With A Plan podcast

Release date March 3, 2026

Guest: Paloma Goggins is a business attorney, M&A consultant, and transition coach. Ans the founder of Nocturnal Legal

Host: Marcia Riner, Business growth strategist and CEO of Infinite Profit®

🎯 Episode SummaryIf your business stopped tomorrow, could it run without you, or would everything stall? Marcia sits down with Paloma Goggins, business attorney, M&A consultant, and founder of Nocturnal Legal, to break down what actually makes a company valuable to a buyer. You’ll learn how founder dependency, missing contracts, and messy documentation quietly kill leverage, and what to do now so you have options later.

🎥 What You’ll Learn* How founder dependency lowers value and turns a business into a “glorified job” * Why “certainty on paper” changes how buyers price risk * The due diligence gaps that stall deals and chip away at valuation * How contracts protect revenue now and reduce earn-outs later * A simple way to identify what only you should do, and what to offload

⏱️ Timestamp Highlights[00:04] The core question: can the business run without you?
[00:03] Why exit planning should start on day one
[00:04] Due diligence explained: buyers “dig around” for risk
[00:05] Buyer wants, seller needs: how leverage gets chipped away
[00:06] Optionality matters: selling because you have to costs you
[00:10] The “paper story” your financials and records tell buyers
[00:11] Three buckets of founder tasks: keep, offload, systemize
[00:14] The delegation fallacy that keeps you stuck doing everything
[00:15] The buyer’s top turnoff: buying your job
[00:18] Handshake deals, revenue risk, and why buyers push earn-outs
[00:21] Key employees: the risk of “not on paper” relationships
[00:22] A real deal story: why key employee agreements matter early
[00:28] The real payoff: making the business enjoyable to run now
[00:30] Paloma’s founder dependency quiz and next steps

🔗 Resources & Linkshttps://nocturnalegal.com
https://www.instagram.com/nocturnalegal

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

🚀 Profit-Driven Resources
Profit Booster Growth Map
See the 3 moves to grow revenue and plug profit leaks fast.
https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Brand Clarity Beats Polished Marketing EP337 of Profit With A Plan Podcast
Released February 17, 2026

Guest: Rob Genovesi, brand strategist and founder of Build Strong Brands
Host: Marcia Riner, CEO Infinite Profit® and business growth strategist

🎯 Episode Summary If your marketing looks professional but still isn’t bringing in the right clients, your brand may be invisible for reasons you can’t see. Brand strategist Rob Genovesi breaks down why jargon, vague messaging, and trying to sound “bigger” push buyers into indecision. This conversation will help you get clear on who you serve, what makes you different, and how to become the name people remember when they finally decide to buy.

🎥 What You’ll Learn* Why “polished” marketing can repel the clients you actually want * How fear and ego quietly sabotage clear, magnetic brand messaging * The real definition of a brand (and why it’s not your logo) * When brand strategy matters, and when you need sales first * How niching reduces buyer indecision and increases conversion * Why branding is the long game that makes marketing work faster

⏱️ Timestamp Highlights[00:05] Polished marketing, invisible brand: what’s really going wrong
[03:24] Rob’s shift from corporate design to strategy-first branding
[05:40] Brand strategy explained: market, problem, solution, differentiation
[07:06] When you do not need branding yet (and what you need first)
[12:54] Brand as a decision lens: clarity, speed, and lower marketing spend
[14:06] Attraction and repulsion: why great brands pick a side
[16:17] Your real competition is inaction, not “the other guy”
[18:27] Words first, design last: why you can have a brand without a logo
[29:07] The 10pm moment: how brands get remembered when buyers decide
[31:26] Rob’s free book gift and where to connect

🔗 Resources & LinksRob’s free digital book:
https://buildstrongbrands.com/freebook

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
https://ProfitBoosterPod.com

📈 Profit Booster Growth Map
Get your free Growth Map and see the top moves to increase revenue and plug profit leaks.
https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

View Details

Make It Easy to Buy: Fix the Friction Killing Your RevenueEP336 Profit With A Plan Podcast

Released, February 10, 2026

Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm.

Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist

🎯 Episode Summary If your marketing sounds right but sales feel harder than they should, there’s a good chance friction is sneaking into your buying process. In this episode, Marcia talks with Kristin Zhivago about why branding is a promise, and how your revenue rises or falls based on whether customers feel that promise is kept. You’ll hear why customer interviews beat assumptions every time, and how a small handful of conversations can reveal the real reasons people buy.

🎥 What You’ll Learn• Why branding is the promise marketing makes on your company’s behalf
• How buyer mindset shapes the messages and channels that actually work
• Where “sales stoppers” show up right when buyers are ready to say yes
• Why surveys often confirm assumptions instead of revealing truth
• How 5–7 customer interviews can uncover patterns you can act on
• How scrutiny level changes the buying journey and your marketing approach

⏱️ Timestamp Highlights[00:07] Marketing is a promise, and your brand keeps or breaks it
[03:04] What “sales stoppers” are and how they slow down buyers
[04:28] The weight-loss paradox: everyone knows, few actually do it
[06:11] Branding defined: promises made vs. promises kept
[08:34] Buyer mindset framework: desires, concerns, questions
[13:23] Why surveys fail: assumptions turned into questions
[14:00] Why AI can’t replace real customer interviews yet
[16:28] Why founders should not interview their own customers
[17:37] How long interviews take and why 30 minutes works
[19:11] How to anonymize feedback and spot bankable trends
[22:17] What to do if you don’t have customers yet
[26:06] The 4 scrutiny levels that change how people buy
[31:01] The real job: make it easier for customers to buy
[33:06] “Amazon expectations” and what buyers now demand

🔗 Resources & Linkshttps://ZhivagoPartners.com
https://ZhivagoPartners.com/mindsetguide

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
https://ProfitBoosterPod.com

📈 Profit Booster Growth Map
Get your next 3 moves to drive profitable growth.
https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Stop Posting More: Fix Your LinkedIn Network Strategy InsteadEP335 of Profit With A Plan Podcast
Released February 3, 2026

Guest: Daniel Alfon, LinkedIn Strategiest
Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist

🎯 Episode SummaryIf LinkedIn feels noisy, overwhelming, or underperforming, the issue is rarely the algorithm or how often you post. It is almost always your connection strategy. In this episode, Marcia Riner sits down with Daniel Alfon to break down why trying to be both the most connected and the best connected leads to diluted networks, weak referrals, and wasted time, and what intentional LinkedIn connections actually look like.

🎥 What You’ll Learn* Why posting more does not fix LinkedIn performance * The difference between most connected and best connected networks * How poor connection strategy hurts referrals and ROI * What kind of LinkedIn content works without selling or pitching * Why profile views matter more than feed visibility * How to move relationships off LinkedIn at the right time

⏱️ Timestamp Highlights[00:00] Why LinkedIn “isn’t working” for most business owners
[05:08] Why LinkedIn is where business decisions actually happen
[06:04] Most connected vs best connected and why choosing both fails
[08:05] The referral example that proves connection quality matters
[11:54] What content works on LinkedIn without posting constantly
[15:10] Why perfection repels and relatability builds trust
[18:15] The most common action on LinkedIn: profile visits
[19:32] How posting too often creates content blindness
[23:45] The real secret: when to leave LinkedIn to deepen relationships
[28:05] Why 10 intentional minutes beats nonstop activity

🔗 Resources & Linkshttps://DanielAlfon.com
https://LinkedIn.com/in/DanielAlfon

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

🚀 Profit-Driven Resources 📈 Profit Booster Growth Map
Get a clear plan to bring in more qualified leads and plug profit leaks fast.
https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Stop Guessing- Use Benchmarks to Fund Profitable GrowthEP334 Profit With A Plan Podcast
Released January 27, 2026

Guest: Jon Morris, CEO of Fiscal Advocate
Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist

🎯 Episode SummaryIf you’re spending on growth but your revenue is not moving, your budget might be the real problem. In this episode, we break down how agencies and professional service firms can intentionally fund sales, marketing, and R&D instead of relying on referrals and hope. You’ll hear how to use benchmarks to spot what’s off, track whether your investments are working, and make decisions that lead to real profit and a lot more peace of mind.

🎥 What You’ll Learn• Why underfunding sales, marketing, and R&D causes growth to stall
• How your income statement tells the real story of your priorities
• The key benchmarks agencies can use to stop guessing
• How to judge marketing ROI using break-even timing
• Why budgets should stay steady while tactics keep evolving
• How fractional CFO support creates urgency and clarity fast

⏱️ Timestamp Highlights[00:06] Spending on growth but not growing, here’s why results stall
[06:32] The 8% sales and marketing benchmark for agencies
[09:03] Why most firms invest 0% in R&D and what that costs
[12:31] Break-even analysis: how fast should marketing pay back
[15:26] The patience problem: giving marketing enough runway
[21:44] Reverse-engineering revenue goals into monthly client wins
[28:16] Structuring financials so answers are instant
[30:19] Financial stewardship and urgency when cuts are required
[32:26] Payroll benchmark reality check for service firms
[35:32] Profit is emotional: how clarity helps you sleep at night

🔗 Resources & LinksFiscalAdvocate.com
Jon Morris on LinkedIn
jon@fiscaladvocate.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Profit Booster Growth Map
Find the 3 moves to bring in better clients and plug profit leaks fast.
👉 Get yours in right now at ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy
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Hiring Isn’t a Gut Call. It’s a Numbers Call.EP333 of Profit With A Plan Podcast

Released January 13, 2026

Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping
Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist

🎯 Episode Summary

Ever think, “If I could just clone myself, everything would run smoother”? Same.

But hiring is not a vibes decision. It’s a cash flow, capacity, and strategy decision. In this episode, Marcia sits down with Jen Fizer, CEO of MKB CFO & Bookkeeping, to talk about the real signals that tell you it’s time to hire, what role to hire first, and how to bring on help without punching your cash flow in the face.

You’ll hear practical ways to “listen to your numbers” so hiring becomes a smart, planned move instead of a stressed-out reaction.

🎥 What You’ll Learn

• How to tell if you’re ready to hire, or just tired
• The financial signs you should check before adding payroll
• Why hiring the “obvious” role first can backfire
• How to prioritize hires that buy back time and create capacity
• A simple way to test if you can afford a hire before you make it
• Why ramp-up time matters (and how to plan for it)
• How to avoid hiring chaos, job creep, and bad onboarding

⏱️ Timestamp Highlights

00:00–01:49 The “clone myself” moment and the real question behind hiring
02:00–03:11 What Profit With A Plan is all about
02:42–03:11 Sponsor mention: Profit Booster Growth Map (profitbooster.biz/growthmap)
03:12–03:53 Introducing Jen Fizer and her practical CFO approach
04:03–06:09 Why Jen’s background in recruiting + operations changes how she advises hiring
06:45–08:10 “You can do anything, you can’t do everything” and why order matters
08:33–11:16 The hiring sequence story: why the salesperson hire would have failed
11:28–13:34 Cash flow reality: plan the buffer and respect ramp-up time
15:56–19:42 Hiring mindset traps: micromanaging vs dumping work
20:40–23:14 The first financial question: can you pay yourself yet?
23:15–25:22 What to hire first: the simple “good at it / like it” framework
27:03–28:38 Why outsourcing and fractional support can be smarter early on
29:01–31:02 Org chart truth: start lower before you hire expensive “titles”
31:28–32:23 Where to find Jen + her free cash flow template
33:29–34:14 Wrap-up + Profit Booster Growth Map reminder

🔗 Resources & Links

MKB CFO & Bookkeeping website
mkbcfo.com

Free cash flow template (13-week projection)
mkbcfo.com/cashflow

Email Jen
jen@mkbcfo.com

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist and the Profit Booster behind Infinite Profit®. Through Profit With A Plan, she helps business owners scale smarter, increase profitability, and build a business that holds value, whether they keep it or sell it.

🚀 Profit-Driven Resources

Grab your free Profit Booster Growth Map
profitbooster.biz/growthmap

It helps you spot profit leaks and identify your top revenue moves fast.

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🎙 Stop Posting More: Build a Visibility Strategy That Actually ConvertsEP332 of Profit With A Plan Podcast
Released January 6, 2026

Guest: Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert

Host: Marcia Riner, CEO of Infinite Profit and a Business Growth Strategist

🎯 Episode Summary
If your business isn’t growing, it might not be your offer. It might be that not enough of the right people truly see you, and even fewer remember you. In this episode, Marcia sits down with visibility strategist Tori Barker to break down what visibility actually means, why it is not a “look at me” game, and how to build a simple structure that turns attention into real leads and clients. You’ll walk away with a clear framework you can use to get known without exhausting yourself.

🎥 What You’ll Learn

• Why visibility is strategy, not vanity, and why it drives growth
• How to stop random posting and start building a purposeful presence
• The two layers of visibility: internal alignment and external attention
• Why “cookie-cutter marketing plans” miss the mark for most entrepreneurs
• The 4C Visibility Framework: Clarity, Confidence, Consistency, Conversion
• How to do less, stay consistent, and still create momentum that converts

⏱️ Timestamp Highlights
[00:00] The real reason your business isn’t growing
[01:52] Profit Booster Growth Map and why it matters for 2026 planning
[04:02] How Tori shifted from corporate marketing to visibility strategy
[09:04] Visibility does not mean video, and it is not about being “loud”
[11:15] Internal vs external visibility and why alignment comes first
[14:12] The danger of false marketing promises and chasing vanity numbers
[17:46] Why your unique perspective is your competitive advantage
[21:18] Visibility that keeps the spotlight on the customer, not you
[24:00] The power of testimonials and borrowed trust for visibility
[25:07] The 4C Visibility Framework explained
[26:10] Why consistency beats doing “all the things”
[28:02] Conversion and the visibility flywheel that brings business to you
[31:16] Quick wins vs long plays: choosing the right strategy for your reality
[32:13] Tori’s Visibility Quiz and where to find her

🔗 Resources & Links
Tori Barker Visibility Quiz
CreativeMarketingConsulting.com

💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources
Free Profit Booster Growth Map
http://profitbooster.com/growth-map

💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
https://ProfitBoosterPod.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Why Physical Touchpoints Are Beating Funnels at Customer RetentionEP331 of Profit With A Plan Podcast

Released Date: December 16, 2025

Guest: Mark Stern, founder and CEO of Custom Box Agency
Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

🎯 Episode Summary

Most businesses pour money into funnels, ads, and automation, yet retention keeps slipping. This episode reveals why physical experiences are quietly outperforming digital-only strategies when it comes to engagement, loyalty, and lifetime value. If your offers are solid but customers are not sticking, this conversation will change how you design your entire customer journey.

🎥 What You’ll Learn

• Why physical experiences outperform email and social for engagement
• How to design customer journeys that guide real outcomes
• Where physical touchpoints fit across acquisition, onboarding, and retention
• How to turn frameworks into tangible customer momentum
• Why better onboarding directly reduces churn and refunds

⏱️ Timestamp Highlights

[00:00] Why physical touchpoints outperform digital engagement
[04:45] Why most onboarding systems quietly fail customers
[08:00] Turning frameworks into physical momentum tools
[13:00] Using physical products for customer acquisition
[18:00] Designing retention through milestones and recognition
[29:00] How intentional journeys increase lifetime value

🔗 Resources & Links

CustomBoxAgency.com
57Hats.com
InfiniteProfitConsulting.com

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources

💰 Profit Booster® Growth Map
See the fastest path to more revenue and fewer profit leaks.
http://profitbooster.com/growth-map

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Stop Guessing: Use Your Numbers To Actually Grow Your BusinessEP330 Profit With A Plan Podcast
Releases December 9, 2025

Guest: Sonny Grappone, Founder of Precision Accounting cConsulting
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®

🎯 Episode SummaryMost business owners make decisions in the dark, relying on gut feelings, half-read P&Ls, and whatever their bookkeeper emails at tax time. In this episode, we break down how proactive accounting, clean financial systems, and smarter job costing give you real control over cash flow, hiring, pricing, and growth. You will hear how one shift in job costing improved margins by 30 percent, why “I can make payroll” is a dangerous metric, and how to use tax planning and incentives to fund growth instead of starving it. If you want your numbers to support bigger decisions, not surprise you later, this conversation will change how you look at your books.

🎥 What You’ll Learn* Why “I can make payroll” is a terrible way to judge success * The simple mindset shift from bookkeeping reports to decision-ready data * How job costing fixes bad bids and protects thin construction margins * Where hidden costs like insurance and payroll quietly destroy profit * How software and automation cut errors, save time, and improve accuracy * Ways smart tax planning and wellness credits can fund hiring and growth

⏱️ Timestamp Highlights[00:00] Why most owners make decisions in the dark with money
[03:30] Sonny’s path from hustling entrepreneur to strategic accountant
[10:50] The danger of ignoring financials and trusting only bookkeepers
[13:10] Fixing job costing, bids, and margins for construction companies
[21:10] Hidden expenses like insurance that quietly put owners out of business
[27:40] Tax planning, wellness credits, and saving enough to hire smarter

🔗 Resources & LinksPrecision Accounting & Consulting (PAC)
https://precisionaccountingconsulting.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit:
https://infiniteprofitconsulting.com

🚀 Profit-Driven Resources (CTAs)Profit Booster Growth Map
Get a clear, customized view of where revenue is leaking and where profit is hiding so you can plan your next growth moves with confidence.
https://profitboosterpod.com

Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Pricing Mistakes That Are Costing You MillionsEP329 Profit With A Plan Podcast
Released December 2, 2025

Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility
Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®

🎯 Episode SummaryMost SaaS companies are unknowingly giving away revenue. In this episode, Marcia sits down with Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility, to unpack why pricing is rarely a math problem and almost always a strategy problem. You will learn how to monetize AI features, frame pricing decisions with confidence, and avoid the revenue leaks that quietly erode growth. If you are a SaaS founder, product leader, or anyone making pricing decisions, this conversation will reshape how you think about value.

🎥 What You Will Learn• Why SaaS pricing fails and how to fix it fast
• How to monetize AI features without confusing buyers
• The strategy behind good, better, best pricing
• Pricing mistakes that drain revenue in B2B SaaS
• How positioning drives packaging and price
• Why talking to customers early improves pricing accuracy

⏱️ Timestamp Highlights[00:00] Why most SaaS companies leave money on the table
[02:10] Pricing is a strategy problem, not a math problem
[06:40] The art and science behind SaaS pricing
[10:15] Price positioning and avoiding the race to the bottom
[13:20] Good, better, best models and customer choice
[17:50] How founders should test pricing and validate value
[25:00] Why discounts can destroy margins and buyer behavior
[34:40] How to rethink promotions in B2B
[36:55] Where to start if pricing needs a refresh

🔗 Resources and LinksProductTranquility.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies that help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can put to work today.

🚀 Profit-Driven ResourcesProfit Booster Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work.
Learn more at ProfitBoosterPod.com

Free Growth Map with 3 Actionable Ideas
Want to find your fastest path to higher profit and better pricing decisions? Grab your free Profit Booster Growth Map at ProfitBooster.com/growth-map.

Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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How to Tell Stories That Actually Convert Your Audience Into ClientsEP328 of Profit With A Plan Podcast
Released Date 11.25.25

Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coach
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode SummaryMost presentations lose people in the first few minutes because they focus on information instead of connection. In this episode, Dr. Danny Brassell breaks down how to use intentional storytelling to grab attention fast and guide people toward action.

You’ll learn the 5 C’s of a well-crafted story, how to connect emotionally without feeling pushy, and simple techniques that make your message memorable, relatable, and conversion-ready. Whether you speak on stage, lead a team, or pitch clients, this episode shows how the right story can move people and move business forward.

🎥 What You’ll Learn• Why connection, not confidence, drives audience engagement
• The 5 C’s of a WellCrafted Story that inspire action
• How to open any presentation so people lean in instantly
• Why vulnerability builds trust faster than credentials
• A simple exercise to uncover hundreds of stories people remember
• How to use stories ethically to motivate and convert your audience

⏱️ Timestamp Highlights[00:00] Why some speakers hook attention instantly and others lose the room
[02:30] The real reason emotion moves people more than information
[06:00] What separates a good presentation from one that converts
[08:45] The 5 C’s framework for crafting stories that land
[13:20] How to connect with your audience in the first five minutes
[17:40] Using everyday moments to create stories people remember
[25:00] Why one clear call to action beats multiple choices
[30:50] How to end with impact without relying on sad stories
[34:45] The mindset shift that keeps your audience engaged and inspired
[36:00] Where to get your free WellCrafted Story blueprint

🔗 Resources & LinksFreeStoryGuide.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven ResourcesProfit Booster Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com

Free Growth and Marketing Audit
Grab your free Profit Booster Growth Map at ProfitBooster.biz to identify three clear moves that grow revenue and stop profit leaks fast.

Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Influence Beats Authority - The Leadership Skill That Changes EverythingEP327 of Profit With A Plan Podcast
Released November 18, 2025

Guest: Tami Reiss, Leadership Trainer and the CEO of Leader Within
Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®

🎯 Episode Summary
Most leaders lean on authority and wonder why their team doesn’t follow through. Influence-driven leadership flips the script. In this episode, Tami Reiss breaks down how to get genuine buy-in, why personalized pitches matter, and how asking smarter questions leads to better collaboration, stronger culture, and faster results. You’ll also learn her simple MAP framework for making your message land and motivating people at every level.

🎥 What You’ll Learn
• Why authority alone fails to create lasting buy-in
• How to motivate teams using influence-driven leadership
• The MAP framework for getting people aligned and excited
• How to personalize your pitch so others instantly care
• The role trust plays in influence and decision-making
• Simple language shifts that strengthen credibility

⏱️ Timestamp Highlights
[00:02] Authority fails because influence drives real action
[00:05] How influence creates ownership and better performance
[00:09] Why leaders must stop “babysitting” and build collaboration
[00:12] MAP explained: Manifest, Assess, Promote
[00:18] Personalizing your pitch for each individual
[00:23] How trust increases influence and impact

🔗 Resources & Links
TamiReiss.com
TamiReiss.com/influence

💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)

💰 Profit Booster Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
Learn more at ProfitBoosterPod.com

📈 Free Business Growth Map
Your leads should be converting. Let’s find out what’s missing.
Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Stop Using Personal Credit to Fund Your Business🎯 Episode Summary:
Still using your personal credit to keep your business running? That’s a profit killer. In this episode of Profit With A Plan, Marcia Riner and guest expert Sue Schuster reveal how to build corporate credit that protects your personal assets and fuels sustainable business growth. Learn how to separate your finances, establish real credibility with lenders, and access funding without personal guarantees.

🎥 What You’ll Learn:
• Why using personal credit for your business puts everything you own at risk
• The difference between personal and corporate credit—and how to build both
• Step-by-step ways to legitimize your business before applying for credit
• How to make sure your vendors and lenders actually report your credit activity
• Why banks don’t tell you about EIN-based credit—and how to use it anyway
• How corporate credit protects your “corporate veil” and keeps you financially safe

⏱️ Timestamp Highlights:
[00:00] Why using personal credit is a profit killer
[03:00] What corporate credit really means for business owners
[05:00] The three key credit bureaus every business must register with
[10:00] How to build credibility before applying for funding
[17:00] Address, phone, and email details that make or break your approval
[21:00] The secret to getting trade lines and vendor accounts to report
[26:00] How corporate credit strengthens your business and protects your assets
[30:00] The truth about banks, bots, and business lending
[33:00] Why you shouldn’t go it alone—and how to get expert help

🔗 Resources & Links:
Sue Schuster on LinkedIn
suzanne@profituring.ai
Bizfi.io

💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)
💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth Map
Generate 3 great profit boosting ideas quickly
👉 Book yours now at ProfitBoosterBiz.com/growthmap

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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From Audience to Income: How Paid Communities Create Real FreedomEP325 Profit With A Plan Podcast
Released November 4, 2025

Guest: Carol Tice, Journalist and Founder of the Community Growth Academy
Host: Marcia Riner, Business Growth Strategist | Infinite Profit

🎯 Episode Summary
Most business owners focus on growing an audience—but an audience listens, while a community buys, stays, and grows with you. In this episode, Marcia sits down with Carol Tice, the journalist-turned-entrepreneur who transformed her blog readers into a thriving paid community that generated over $6 million before she sold it. Carol shares how to turn your expertise into recurring revenue, why your gut beats the gurus, and how building a community can fund the life you actually want.

🎥 What You’ll Learn
• The difference between an audience and a true community that drives profit
• How Carol turned her blog readers into a $6M paid membership model
• Simple ways to validate and launch your own community in 2025
• Why low-ticket memberships can outperform high-ticket offers
• How to design a flexible, freedom-based business model you love

⏱️ Timestamp Highlights
[00:00] The real difference between audience and community
[05:00] From journalism to building a six-figure freelance business
[08:00] The launch of Freelance Writers Den and early community growth
[11:00] The power of closing the doors to increase demand
[16:00] How modern tools like Skool make paid communities easy
[20:00] Why engagement beats content for lasting member retention
[27:00] Building in public: how to let your members shape your offer
[33:00] Creating scalable, sellable, and lifestyle-friendly businesses

🔗 Resources & Links
Carol Tice – Community Growth Academy
https://www.skool.com/community-growth-academy

Free Case Study: How I Built and Sold Freelance Writers Den
https://www.skool.com/community-growth-academy/about

💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)

💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

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Your leads should be converting. Let’s find out what’s missing.
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Plug Your Profit Leaks - Build a Lean Company That Grows Faster

EP324 Profit With A plan Podcast
Released October 28,v 2025

Guest: Duane Deason, CPA, CFO, Founder and President | Efficacy Group
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary
Revenue is up—but profit isn’t. This episode exposes the hidden operational bloat that quietly drains cash, slows innovation, and makes growth feel heavy. Duane Deason, founder of The Efficacy Group and author of Operationally Svelte, shares how to spot profit leaks early, build an internal cost management rhythm, and create a company that’s lean, agile, and built to last.

🎥 What You’ll Learn

• The silent costs that stall profit and slow innovation
• Why “operationally svelte” companies outpace, out-innovate, and outlast
• Founder habits that create bloat—and how to replace them
• How to build a cost management center from day one
• When to fund, fix, or kill projects using clear milestones
• Where to cut, renegotiate, or rebalance without starving growth

⏱️ Timestamp Highlights
[00:00] Why revenue grows but profit stalls
[02:32] Duane’s turnaround story and “Operationally Svelte” mindset
[06:27] What bloat really is—and how it kills innovation
[10:45] Stop “appeasement budgeting” and set accountable milestones
[24:08] Build an internal cost management center that lasts
[29:20] Hiring the right talent to own costs across departments

🔗 Resources & Links
Guest website: https://efficacygroup.com
InfiniteProfitConsulting.com
ProfitBooster.biz

💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)
💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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🎙 Episode TitleYour Story Is Your Growth Strategy: Turning Purpose Into Profit
Released October 21, 2025

Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educator
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode SummaryMost entrepreneurs treat their story like background fluff—but it’s actually their most powerful growth tool. Pulitzer Prize–winning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose.

Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an “About” page.

🎥 What You’ll Learn* Why your founder story drives more sales than any marketing tactic * How to become the “Jedi” in your client’s hero journey * The 3 steps of story-driven growth: Define, Deploy, Ignite * How to build a brand that attracts both clients and top talent * The missing link between authenticity, AI, and storytelling * How to create a business that’s purpose-driven, not just profit-driven

⏱️ Timestamp Highlights[00:00] Why your story is your biggest growth asset
[03:00] Dan’s journalism roots and early storytelling lessons
[08:00] Reinventing as a business storyteller and starting BizHack Academy
[12:00] Turning strangers into buyers through trust and story
[16:00] From “Me Too” businesses to story-driven brands
[20:00] The 3-step Story-Driven Growth framework explained
[25:00] Using AI to define and document your founder story
[28:00] How story aligns culture, hiring, and marketing
[31:00] Real-world examples: The Greater Need and Textamol
[36:00] Dan’s challenge to every listener—start your Why Chain today

🔗 Resources & LinksDan Grech’s free 30-minute business story consultation
https://thestorydrivenbusiness.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work.
👉 Learn more at https://ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at https://ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing Everything
EP322 Profit With A Plan Podcast
Release date: October 6, 2025

Guest: Raj Singh, VP of Product at Mozilla
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary
AI isn’t just a buzzword—it’s rewriting the rules of growth. In this episode, Raj Singh, VP of Product at Mozilla and a serial founder with multiple exits, joins Marcia Riner to reveal how GenAI is transforming growth, product management, and visibility for SMBs. They explore the rise of “vibe coding,” GEO over SEO, and how to become a “Super IC” using AI to multiply productivity.

🎥 What You’ll Learn

• Why “vibe coding” is the next wave of AI-driven creation
• How one person can now do the work of an entire growth team
• The surprising platforms AI trusts most for visibility (hint: not Forbes)
• The rise of the “Super IC” and how to work smarter with AI
• What GEO and programmatic TikTok mean for modern growth
• How Mozilla is building AI tools to help solopreneurs grow faster

⏱️ Timestamp Highlights
[00:03] Raj Singh’s journey from startup founder to VP at Mozilla
[07:50] How GenAI changes the growth equation for SMBs
[10:08] What “vibe coding” means and why it matters
[13:10] The rise of the “Super IC” and new productivity models
[17:44] Cultural shifts: AI replacing conversation, not connection
[28:09] SEO vs. GEO: how AI ranks your brand differently
[33:05] Real-world tools and takeaways for business owners

🔗 Resources & Links
Solo AI Website Builder – www.soloist.ai

💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources
💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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When to Move Beyond QuickBooks -CFO Insights for Growing BusinessesEP321 of Profit With A Plan Podcast
Released September 30, 2025

Guest: Laresa McIntyre - Founder and Fractional CFO | Rockbridge CFO
Host: Marcia Riner- Business Growth Strategist | Infinite Profit®

🎯 Episode SummaryQuickBooks works well in the beginning—but eventually, it can hold you back. If you’re finding it harder to get clear financial insights, it may be a sign you’ve outgrown it. In this episode, fractional CFO Laresa McIntyre shares how to recognize the signals, what options exist beyond QuickBooks, and how the right system can help you scale smarter.

🎥 What You’ll Learn* Clear signals you’ve outgrown QuickBooks as your business scales * Why financial systems must evolve with your growth goals * Affordable mid-level solutions beyond QuickBooks and spreadsheets * How better data leads to faster, more confident decisions * Why fractional CFO support can save cash while driving growth

⏱️ Timestamp Highlights[00:02] Why QuickBooks eventually holds businesses back
[00:10] The difference between accountants and CFOs
[00:21] When financial systems become your pain point
[00:33] Mid-level solutions like Business Central and NetSuite
[00:45] How smarter systems improve cash flow and forecasting
[00:53] What investors really want from your financial story

🔗 Resources & LinksGuest website: https://rockbridgecfo.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://infiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at https://ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at https://ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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🎙 Episode Title
Hiring Friends: The Surprising Leadership Advantage

EP320 Profit With A Plan Podcast
Release Date: September 23, 2025

Guest: Marcylle Combs, MS, RN is an Entrepreneur, Leadership Expert, Speaker, Author, and Podcast Host
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary
What if the advice to never mix business with friendship is holding your company back? In this episode, leadership expert Marcylle Combs shares why building teams around people you trust—and even enjoy—can transform company culture, increase retention, and improve your bottom line. Discover how honesty, humility, and respect create workplaces where people thrive.

🎥 What You’ll Learn

• Why hiring friends can lead to stronger, more profitable workplaces
• How honesty and humility attract top talent and drive retention
• Why culture is the hidden factor in company valuation and exits
• The ripple effect of respect across employees, customers, and profits
• Practical hiring insights for building high-performing, trustworthy teams

⏱️ Timestamp Highlights
[00:04] Why “never hire friends” might be the wrong advice
[07:00] How gossip destroys trust and corrodes company culture
[10:51] Why culture and morale impact company valuation
[15:46] Hiring mistakes and how to test real problem-solving skills
[20:09] The importance of becoming the employer of choice
[25:59] Why respect must be earned, not demanded

🔗 Resources & Links
MarcylleCombs.com
Amazon Books: Never Hire Your Friends

💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources

💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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🎙 Episode Title
Membership Models That Drive Recurring Revenue
EP319 of Profit With A Plan Podcast
Released: September 16, 2025

Guest: Nathalie Dorémieux is a Membership Maven and tech strategist
Host: Marcia Riner, Business Growth Strategist | CEO of infinite Profit®

🎯 Episode SummaryWhat if your expertise could generate consistent, recurring revenue without you being tied to it every day? Nathalie Dorémieux joins me to share how business owners can create high-retention memberships that align with their vision, attract loyal clients, and build real business assets. You’ll discover how to validate your idea, different membership models that work across industries, and why this could be the smartest way to grow your business.

🎥 What You’ll Learn* The signs you’re ready to launch a membership program * How to validate your membership idea without heavy investment * Different membership models for coaches, consultants, and brick-and-mortar businesses * Why community is the key to member success and retention * How memberships build loyalty and predictable recurring revenue * The hidden asset value memberships add to your business

⏱️ Timestamp Highlights[00:05] Turning expertise into recurring revenue with memberships
[06:48] Why memberships beat online courses for client success
[10:59] The power of community in keeping members engaged
[16:40] Different types of membership models that work
[22:00] Mindset shifts before launching a membership program
[29:50] Adding memberships to existing programs or alumni communities
[33:02] Using recurring revenue as a saleable business asset

🔗 Resources & LinksNathalie Dorémieux – themembershiplab.com
themembershiplab.com/mrr-calculator

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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🎙 Episode Title
Build to Sell, Build to Scale: Exit Strategy SecretsEP 318 of Profit With A Plan Podcast
Released 9.9.25Guest: Vince Perri - Certified Exit Planning Advisor (CEPA) and experienced business broker
Host: Marcia Riner - Business Growth Strategist | Infinite Profit®

🎯 Episode Summary

Most business owners wait too long to think about selling—but the truth is, the same strategies that make your business attractive to buyers also make it stronger, more profitable, and easier to run right now. In this episode of Profit With A Plan, Marcia talks with exit planning advisor and business broker Vince Perri about how to design your company as a sellable asset—whether you ever sell or not.

🎥 What You’ll Learn

• Why building to sell naturally forces smarter systems and stronger teams
• How recurring revenue, niche focus, and owner independence drive value
• Why de-risking your company is step one to increasing its worth
• How culture and leadership impact valuation and buyer interest
• The mindset shifts every entrepreneur needs to scale with confidence

⏱️ Timestamp Highlights
[00:05] Selling as a reward, not the goal of business ownership
[03:00] Vince’s journey from entrepreneur to business broker
[06:30] De-risking your business to make it attractive to buyers
[12:00] Empowering employees and building leadership into your team
[18:00] How culture and intangible capital increase valuation multiples
[22:00] Why value over revenue is the key mindset for long-term success
[29:00] Breaking limiting beliefs around scaling, wealth, and growth

🔗 Resources & Links
VincePerri.com
YouTube: Vince Perri Official
Instagram: @VincePerriOfficial

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources
💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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🎙 Episode Title
Stop Guessing: How to Know Exactly What Your Buyer Wants
Released: September 2, 2025GUEST: Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System
HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®

🎯 Episode SummaryYou may think you're customer-focused—but if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.

🎥 What You’ll Learn* Why most buyer personas fail in today’s fast-changing market * The real reason your product or offer isn’t converting * What AI buyer twins are and how to use them * How to test marketing assets before spending a dollar * Why direct customer feedback is often misleading * How to adapt to the rise of the omniscient buyer

⏱️ Timestamp Highlights[00:00] Are you truly buyer-centric—or building backwards?
[06:40] Why most personas fail and what to use instead
[11:50] Creating and using AI-powered customer twins
[17:10] Using BuyerTwin to test offers before launch
[22:35] How to pivot when your market shifts
[27:15] Innovating to match buyer needs in real time

🔗 Resources & Linkshttps://andyhalko.com
https://insivia.com
https://buyertwin.com

💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112
https://InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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🎙 Episode TitleHow to Turn Video Views Into Clients (Not Just Clicks)
with Josh Troche, Founder of Pedal Stomper Productions

Hosted by Marcia Riner, Business Growth Strategist of Infinite Profit®

🎯 Episode SummaryYour videos aren’t converting? It’s not the algorithm—it’s your approach.

In this episode of Profit With A Plan, Marcia Riner talks with video strategist Josh Troche about what makes video marketing actually generate revenue—not just clicks. From choosing the right type of content for your sales funnel to avoiding vanity metrics and building a loyal, niche audience, this conversation is your blueprint for making video work smarter in your business.

Whether you're podcasting, posting reels, or building a YouTube channel, you’ll learn how to use your camera as a client-generating tool—not just a visibility play.

🎥 What You’ll Learn* Why smaller, targeted audiences are more profitable than viral reach * How to speak to one person—and still grow a massive following * The power of niche + controversy in going viral * What types of videos work at each stage of your sales funnel * How to build trust and visibility without being fake or overproduced

⏱️ Timestamp Highlights[00:05] Think video is just hitting record? Think again
[06:30] Attention spans vs. content options: what actually changed
[08:50] How to speak to one viewer and let the algorithm work for you
[12:00] The viral truck video that built a niche audience
[17:00] 10K followers vs. 100 customers—what do you really want?
[24:00] Video types that align with the sales funnel
[30:00] What makes a business video “good”? Start here

🔗 Resources & LinksPedalStomperProductions.com
InfiniteProfitConsulting.com

💼 About This ShowProfit With A Plan is hosted by Marcia Riner, business growth strategist and CEO of Infinite Profit®. Marcia helps entrepreneurs scale smarter, increase profitability, and build a business that’s worth more—whether they plan to keep it or sell it.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.
👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit
Your leads should be converting. Let’s find out what’s missing.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

👤 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

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Why Your SEO Isn’t Working Anymore (And What to Do in 2025)EP315 Profit With A Plan Podcast
Release date: August 12, 2025

Guest: Steven Schneider, CEO of TrioSEO, an agency specializing in content writing services
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

📌 Podcast NotesSEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent.

In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT.

If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call.

🔥 Episode PromiseSteven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search.

✅ Key Takeaways Why most SEO advice online is dangerously outdated * What authority signals Google looks for—and how to build them * The E-E-A-T framework that determines your ranking potential * How to create content that ranks and* converts (not just traffic bait) * Why blog strategy is more about search demand than brainstorming * How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape

⏱️ Timestamped Highlights00:00 – 01:00
Intro: Why SEO isn’t working the way it used to (and what’s changed)

04:00 – 06:30
Steven’s origin story: Scaling a content portfolio to 7-figures without ads

07:00 – 09:45
The two real levers of SEO today: Content & authority

10:00 – 13:30
How Google evaluates authority and why backlinks still matter

14:00 – 17:00
E-E-A-T explained: Expertise, Experience, Authority, Trust

18:00 – 21:30
Blogging strategy that works: Forget brainstorming—follow search intent

24:00 – 28:00
Why writing for humans (not algorithms) improves ranking and retention

30:00 – 33:00
The role of engagement, hooks, and bounce rates in modern SEO

34:00 – 36:00
How Google and AI platforms crawl your site—and how to stay relevant

🎯 Connect with Steven:Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit ProfitBoosterPod.com

🚀 Free Growth & Marketing Audit
If your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter.
👉 Book yours now at ProfitBoosterBiz.com

🎧 Subscribe & Stay Ahead
Never miss a profit-driving strategy. Find Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform—and be first to hear next week’s episode.👤 About Marcia Riner
Marcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

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Mid-Funnel Mastery: How Strategic Video Creates a Ripple EffectEP314 Profit With A Plan Podcast
Released August 5, 2025

Guest: Tim Bradley, Co-Founder of Pennant Video
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎙️Episode Summary:
In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results.

🔑 Key Takeaways:* How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions * The ripple effect of video across your entire digital footprint * Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling * The importance of aligning your video library with your sales team’s needs * How to build trust through production value—without breaking the bank

⏱️ Timestamps & SEO Topics:00:05 – 00:52
🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™
Keywords: B2B video marketing, mid-funnel engagement, marketing framework

01:17 – 02:56
🎯 What is Profit With A Plan?
Keywords: business profitability, scaling strategy, business valuation, Marcia Riner

03:15 – 03:41
🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy
Keywords: creative leadership, B2B tech brands, Pennant Video

04:15 – 05:01
🎯 From Childhood Storytelling to Brand Strategy
Keywords: creative origin story, video production journey, storytelling in business

06:00 – 07:28
🎯 Why Video Needs to Be a Priority in B2B Marketing
Keywords: video-first mindset, digital content strategy, ripple effect of video

07:29 – 08:33
🎯 Video Builds Brand Trust & Sales Enablement Simultaneously
Keywords: sales enablement tools, brand trust, professional video vs DIY

09:33 – 11:05
🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most
Keywords: buyer journey, digital touchpoints, mid-funnel strategy

11:52 – 13:14
🎯 Keeping Engagement After the Click: The “Messy Middle”
Keywords: customer journey, attention to action, funnel strategy

13:14 – 15:18
🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement
Keywords: brand anthem video, explainer video strategy, customer testimonial videos

15:18 – 16:41
🎯 How to Produce High-Quality, Authentic Testimonials That Convert
Keywords: video testimonials, customer proof, production value, trust-building content

17:00 – 20:51
🎯 Why Explainer Videos Are the Workhorses of B2B Sales
Keywords: explainer videos, sales video library, personalized buyer experiences

23:44 – 26:17
🎯 The Power of Anthem Videos for Emotional Connection
Keywords: brand mission video, emotional marketing, values-based messaging

26:34 – 28:06
🎯 Why Every Small Business Needs a Strategic Video Plan
Keywords: small business marketing, B2B storytelling, brand positioning for startups

28:06 – 31:57
🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™
Keywords: startup video marketing, affordable brand video, scalable content strategy

32:25 – 33:59
🎯 The Ripple Effect: Maximize ROI From a Single Video Asset
Keywords: content repurposing, digital brand strategy, video ROI, scalable content

34:00 – 36:00
🎯 Final Thoughts: Your Video Library is a Business Asset
Keywords: content library, B2B lead nurturing, evergreen marketing

36:02 – 37:35
🎯 Where to Learn More from Tim Bradley & Pennant Video
Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn

🔗 Resources Mentioned:* Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com * Follow Tim on LinkedIn: Tim Bradley | Pennant Video

🔎 SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy

💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Profits in the Numbers: Bookkeeping, Tax Smarts & Clarity
EP313 Profit With A Plan Podcast
Released: July 29, 2025

Guest: Tanya Akimenko, Tax and Accounting Expert | Golden Apple Agency
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🔍 Episode SummaryMost business owners don’t fail from lack of hustle—they fail because they’re making decisions in the dark.

In this episode of PROFIT With A Plan, Marcia Riner sits down with Tanya Akimenko, founder of Golden Apple Agency, who has spent over 20 years helping entrepreneurs simplify their finances, master their cash flow, and finally feel confident in their decisions.

If you’ve been avoiding your numbers, unsure how to read your reports, or relying on your bank balance to guide your spending—this is the wake-up call your business needs.

⏱️ Timestamps & Key Takeaways [05:03] How Tanya fell into finance in a remote town in Alaska—and why it was the best thing for her entrepreneurial journey * [07:55] The real reason bookkeeping is non-negotiable (and how bad data kills profit) * [10:08] What AI gets wrong with bookkeeping—and why clean input matters more than ever * [12:21] The hidden cost of messy credit cards and mixed expenses (and what to do instead) * [16:01] Tanya’s habit-forming tip for reviewing your numbers—even if you’re not a “finance person” * [19:00] How to analyze your financial reports without* doing your own books * [21:00] Why understanding your break-even point is the foundation for real growth * [24:00] The biggest tax strategy mistake most entrepreneurs make—and the fix that could save you six figures * [28:00] Tanya’s “John Smith” strategy for treating your business like a real financial entity * [32:00] Why financial clarity is the difference between surviving and scaling

🔗 Grab Tanya’s free resource:
ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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The Sales Engine That Scales – With Alan VersteegGuest: Alan Versteeg, Co-Founder of Growth Matters
Host: Marcia Riner | Profit Booster®
Podcast: PROFIT With A Plan
Topic: Building a Sales Engine for Entrepreneurial Scale
Released: July 22, 2025

🔍 Episode SummaryWhat happens when an engineer applies the law of cause and effect to sales?

Alan Versteeg—former engineer, global sales leadership strategist, and co-founder of Growth Matters—joins Marcia Riner to reveal why most entrepreneurs fear sales, how to overcome “sales ick,” and what truly drives growth: not more sales reps, but better sales management.

This episode is packed with value for business owners, founders, and service-based entrepreneurs looking to scale smart, lead with conviction, and grow teams that sell—without the sleaze.

⏱️ Timestamps & Key Takeaways[00:00] The Sales Engine Every Entrepreneur Needs
Marcia opens the episode with the concept of building a team that sells without you in the room—what Alan calls the real sales engine for scale.

[02:53] Alan Versteeg’s Unlikely Path From Engineer to Sales Expert
Alan shares how leaving engineering, getting fired from his first four sales jobs, and finally treating sales as a profession changed everything.

[05:47] Why Motivation Alone Doesn’t Work
Alan explains how being “the world’s most motivated talking brochure” failed—and how cause and effect became his north star for success.

[09:00] Selling vs. Helping: The Real Mindset Shift
✨ “Selling won’t help—but helping will sell.”
Alan breaks down the psychology behind ethical sales and how intent, not personality, is what persuades.

[11:00] Conviction, Not Charisma, Drives Sales
Marcia and Alan explore why you don’t need to be extroverted to be successful in sales. What you need is conviction and a service-oriented mindset.

[13:00] Avoiding the “Ick” Factor in Sales Conversations
Sales becomes authentic when entrepreneurs stop talking about their product features and start speaking about the problems they solve.

[16:00] The Clear Line Between Confidence and Arrogance
Alan explains why the difference is tact, not tone—and how to persuade without damaging relationships.

[20:40] Objection Prevention vs. Objection Handling
Instead of responding defensively, Alan teaches entrepreneurs to preemptively name their buyer’s hesitation and build trust faster.

[24:00] Scaling the Sales Function Through Standards
"You can’t scale yourself—you can only scale your standards.”
Alan shares how setting cultural and performance standards enables companies to scale through people, not pressure.

[27:05] What Actually Makes a Great Salesperson
It’s not knowledge or charisma—it’s the ability to connect, listen, and sell with values that match the brand. Hire managers who grow people, not just sales.

[29:13] Final Advice: Give Yourself Agency to Sell with Purpose
Alan closes by urging entrepreneurs to “look in the mirror” and realize they’ve created a solution worth sharing. Let go of the imposter voice—and sell with purpose.

🔑 SEO Keywordssales engine for entrepreneurs, scaling your business, sales management tips, ethical sales strategies, sales leadership, how to overcome sales fear, building a sales team, persuasion vs manipulation, conviction in selling, hiring sales managers, sales psychology, objection prevention, sales training for entrepreneurs

📢 Call to ActionWant to develop a sales team that scales without you?
👉 Learn more about Alan Versteeg and his sales manager development programs at www.salesgrowthmatters.com

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Building a Sales Team That Sells: Hiring Right and Messaging Smart

EP311 - Profit With A Plan Podcast

Released Date: July 15, 2025

Guest: Walter Crosby, CEO of Helix Sales Development
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Episode OverviewThink hiring your first salesperson is as easy as picking someone with a great résumé? Think again.

On this episode of PROFIT With A Plan, Marcia Riner sits down with sales development expert Walter Crosby to bust hiring myths and reveal how most CEOs hire salespeople all wrong. Walter shares why industry experience can backfire, how to create congruent sales messaging, and what it really takes to build a high-performance sales team with repeatable revenue results.

Whether you're about to make your first sales hire or you're ready to restructure a team that's not performing—this episode is your playbook.

⏱️ Key Takeaways & Timestamps[00:03:20] Meet Walter Crosby
Get to know Walter's backstory, why he launched Helix Sales Development, and how he's helping founders scale their sales organizations the right way.

[00:04:43] Falling Into Sales: The Accidental Career Path
Walter shares how most top salespeople don’t start in sales—and why the hunger to perform outweighs fancy credentials.

[00:08:00] Why Needing to Be Liked Kills Sales Performance
Discover why a salesperson’s need for approval gets in the way of asking tough, deal-closing questions.

[00:10:00] The Traits of a Top Sales Rep
The four must-have characteristics of a great salesperson: curiosity, skepticism, active listening, and empathy.

[00:14:05] Are You Solving the Wrong Problem?
Walter explains how to challenge client assumptions and uncover the real issues behind poor close rates.

[00:15:45] The #1 Mistake in Sales Hiring
Stop hiring salespeople like every other employee. Walter reveals how to rethink your interview process.

[00:17:00] Skill Set vs. Mindset: Hire for What Matters
Why sales success isn’t about product knowledge—but knowing how to reach, navigate, and speak to the buyer.

[00:21:10] Why Industry Experience is Overrated
Walter explains why hiring from inside your industry might actually hurt you—and what to look for instead.

[00:23:00] Stop Selling the Job During the Interview
Learn how to evaluate a candidate before pitching your company culture and compensation package.

[00:26:00] Why Your Salesperson Shouldn’t Be Your Marketer
Understand the different roles required in lead generation vs. closing—and why expecting one person to do it all is a recipe for failure.

[00:29:00] Aligning Sales & Marketing Messaging
Discover how to hand your sales team the right message—so they’re not winging it with buyers.

[00:32:00] The Infrastructure of a Winning Sales Org
Why you need sales processes, messaging, management, and training before you expect consistent performance.

[00:33:45] Never Promote Your Top Salesperson to Manager
Walter shares the leadership trap most CEOs fall into—and what to do instead.

[00:36:01] Resource: Walter’s Sales Velocity Email Series
Get real stories from the trenches and lessons learned from 40+ years of sales leadership. Sign up at
🔗 https://magnet.helixsalesdevelopment.com/sales-velocity

🔧 Resources & Mentions* Helix Sales Development * Sales Velocity Free Email Series * Connect with Walter on LinkedIn

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Scaling Smart: Private Equity, Profit & PurposeGuest: John Brooks, CEO of Warehouse on Wheels
Host: Marcia Riner, Profit Booster® | PROFIT With A Plan Podcast
Episode Runtime: 33 mins
Tags: private equity, business growth strategy, business exit, scaling operations, stakeholder ROI, team ownership, trailer rentals

🚀 Episode OverviewWhat does it take to grow from 4,000 to over 37,000 assets, expand across North America, and create private equity returns as high as 9x?

In this powerful episode, Marcia is joined by John Brooks, the CEO of Warehouse on Wheels (WOW) — a seasoned financial and operational executive with deep experience in building PE-backed businesses for profitable exits. Since 2018, John has led WOW from a modest startup to one of North America’s fastest-growing trailer rental companies with 35+ offices and 37,000+ trailers.

You’ll hear what it really takes to scale sustainably, work with investors (not for them), and create legacy wealth — not just for founders, but entire teams.

⏱️ Key Takeaways & Timestamps[00:03:00] How John Got Into Private Equity
John shares his 7 “tours of duty” in PE-backed roles and the aha moment that led him to build WOW by acquiring a competitor.

[00:05:35] Vetting Your Private Equity Partner
Not all capital is created equal. John explains why business owners must interview PE firms, check cultural fit, and align expectations up front.

[00:07:00] Why PE is Rocket Fuel for Growth
"You’ve built the rocket and mapped the flight path — now you need fuel." Private equity accelerates momentum if you’ve got a clear vision.

[00:09:45] Structuring Smart Partnerships
Avoid getting pushed aside: run your business like a business, not a lifestyle. Clean books, defined roles, and early clarity on ownership percentages are key.

[00:12:00] Staying In the Business After a Deal
Exiting isn’t required. Many firms want leaders to stay and reinvest. WOW itself has transitioned from one PE sponsor to another — with John and his team intact.

[00:14:00] Sharing Wealth with Your Team
WOW’s employee reward model gives every team member a financial stake in the next sale — creating loyalty and life-changing impact.

[00:16:00] PE as a Culture and Leadership Amplifier
PE isn’t just financial capital — it can bring senior leadership support, L&D investments, and help build organizations that scale.

[00:18:00] What to Expect in the Exit Process
Selling to PE? Expect 6–12 months of due diligence, data rooms, advisors, and distraction. Prep early with experienced legal and banking support.

[00:21:00] Why PE Relationships Fail
Surprises kill trust. Misalignment, lack of transparency, and poor communication are the fastest paths to breakdowns with investors.

[00:23:00] Shifting from Entrepreneur to Executive
Owners must decide: stay and adapt to accountability, or exit and let others carry the vision. Either way, clarity from Day 1 matters.

[00:26:00] Alternative Capital Options
You don’t always need to give up equity. John shares insights into permanent non-control equity, private debt capital, and creative funding vehicles.

[00:28:00] 100% of $100 vs. 49% of $1M
Sometimes less is more. Giving up a slice of ownership can dramatically grow what you actually keep — if it comes with the right partners.

📚 Resources & Mentions* Warehouse on Wheels: www.wowtrailers.com
“Ritz-Carlton service at Hampton Inn prices.” * John Brooks on LinkedIn: Connect with John
For behind-the-scenes lessons from a PE-fluent CEO * Free 30-Day Trial – Profit Booster® Marketing Hub
Smarter automations, better leads, more sales — no tech headaches.

💡 Final ThoughtsPrivate equity isn’t the villain it’s often made out to be. In fact, it may be the very thing that takes your business from where it is to where it could be — with capital, leadership support, and culture-enhancing investments that build lasting value.

As John puts it, the key isn’t if you raise capital — it’s who you raise it from and how prepared you are when the time comes.

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Building Capacity & Using Positive Stress to Drive Business GrowthPodcast: Profit With A Plan - Episode 309
Release date: July 1, 2025

Guest: Steve Perry, Founder of The Well Recruiting Solutions & Author of The Capacity Model
Host: Marcia Riner, Business Growth Strategist at Infinite Profit®

Episode SummaryIs stress holding you back—or pushing you forward? In this game-changing episode, Steve Perry breaks down how positive stress can expand your leadership capacity, grow your business, and create teams that thrive. Discover how to shift from breakdown to breakthrough, empower your team, and build a business that scales without burning out.

Whether you’re hiring your first employee or leading a large organization, this episode is packed with insights on capacity-building, mindset, team empowerment, and stress as a growth signal.

🔑 Key Takeaways How stress can be a gift and a trigger for growth * The 3 stages of breakdown—and how to avoid them * Steve's Capacity Model* pillars: Education, Habits, Relationships * Leading through change without losing your team * Why you must "fire yourself from the day-to-day" to scale

🕒 Timestamps for Key Points* 00:00:08 – Can stress actually supercharge your business growth? * 00:02:19 – Guest intro: Steve Perry’s journey from teen entrepreneur to Fortune 100 exec * 00:05:50 – Building a business from necessity and grit: Steve’s entrepreneurial start * 00:07:00 – “Begin with the end in mind”: Goal-setting as a stress reframer * 00:09:00 – The Capacity Model: Stress is a gift * 00:10:00 – The 3 stages of breakdown: disappointment → disillusionment → greener pastures * 00:12:27 – The breakthrough alternative: how to actually grow your capacity * 00:13:15 – 3 pillars of capacity: education, habits, and relationships * 00:14:13 – How to shift your mindset in the middle of disappointment * 00:15:12 – External inputs: mentors, coaches, and capacity lifters * 00:17:00 – Applying this model across marriage, parenting, and personal life * 00:18:30 – Frequency of hitting capacity ceilings—daily or monthly? * 00:20:04 – Leading through a business pivot: Steve’s firsthand experience * 00:22:41 – Why team alignment and transparency are key to embracing change * 00:23:18 – Using stress to spark skill development and new opportunities * 00:25:07 – The 4 truths of capacity-building

1. Personal and professional stress are intertwined
2. “Whether you think you can or can’t—you’re right”
3. Life is hard—or life is hard
4. Doing more ≠ working more hours

• 00:30:11 – Maximizing impact with the same 168 hours: the 1% that creates 50% of your results
• 00:32:12 – Where to find Steve and his free resource: HireTheWell.com
• 00:34:06 – Marcia’s takeaway: using stress to break through growth ceilings

🔗 Resources & Mentions 🎯 Download Steve’s 10 Must-Ask Interview Questions: HireTheWell.com * 📘 The Capacity Model* by Steve Perry * 📲 Follow Steve Perry on LinkedIn: Steve Perry

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Targeted Time: Work Smarter by Aligning Tasks to Your Peak Productivity
EP308 Profit With A Plan Podcast

Released: June 24, 2025

🎙 Guest: Daphne Valcin, MCC | Executive Coach & Productivity Strategist

Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🔍 Episode Summary:If you’re working long hours and still not seeing meaningful results, the problem may not be your effort—it may be your timing. In this powerful episode, Marcia Riner sits down with Master Certified Coach Daphne Valcin to unpack how to manage your time according to your natural productivity rhythms using her proven Targeted Time Method. Learn how to stop spinning your wheels, increase your performance, and drive business results without burnout.

🕒 Timestamped Highlights:[00:02:06] Introduction to guest Daphne Valcin and her coaching work with Fortune 500 leaders.
[00:04:00] Daphne shares how her career shifted from PR to coaching through purpose-driven decision-making.
[00:07:00] Why traditional time management doesn't work for everyone—and how natural energy rhythms change everything.
[00:08:34] The first step in managing time effectively: discovering your peak energy window.
[00:09:35] The myth of the 4 a.m. entrepreneur: how lifestyle and context shape your workday.
[00:10:57] How to build a business around your creativity and energy instead of a 9–5 mindset.
[00:12:26] Daphne introduces her Targeted Time framework:

• Primary Time: Most focused and alert
• Secondary Time: Good, but not optimal
• Tertiary Time: Low-energy, minimal focus tasks

[00:14:52] How to schedule meetings and tasks according to your energy tier.
[00:17:01] Why sales tasks must be done during peak performance hours—and what happens when they aren’t.
[00:18:45] The concept of Golden Hours and why they should be protected at all costs.
[00:21:00] Real-life example of a missed opportunity from procrastinating during golden hours.
[00:22:00] Avoiding “busy work” and using high-energy windows for strategy, not admin.
[00:23:00] Leading with heart and boundaries: how to manage open-door policies without sacrificing performance.
[00:24:50] The 10-minute interruption rule: why multitasking is a hidden productivity killer.
[00:26:00] Boundaries with clients: how Daphne burned out from overgiving early in her business.
[00:28:55] Transformational case study: client goes from $3K/month to $52K/month by managing her time better and shortening the sales cycle.
[00:30:00] Delegation, scheduling, and respecting your energy as growth tools.
[00:31:00] Using the Pomodoro Method for solopreneurs: 30/5-minute work/rest cycles.
[00:32:10] The worksheet behind the magic: Daphne’s Targeted Time Planning Tool.
[00:35:00] Final thoughts: how using your natural rhythm boosts profit, peace, and performance.
[00:36:30] Where to find Daphne and how to grab her free Targeted Time Method Worksheet.

💡 Key Takeaways:* Understand your primary, secondary, and tertiary energy zones and align tasks accordingly. * Schedule profit-driving activities like sales, proposals, and strategic planning during your peak time. * Use Golden Hours to protect deep focus work—no meetings or distractions allowed. * Establish boundaries with your team and clients to protect productivity and prevent burnout. * Even minor tweaks like using timers or batch planning can produce exponential revenue growth.

📌 Resources & Links:* Free Worksheet: daphnevalcin.com/targetedtime * Learn more about Daphne: valsonstrategicsolutions.com * Connect on LinkedIn: Daphne Valcin

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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EP307 – Stop the Stupid: Build a Culture of Proactive Problem Solving with Doug HallPodcast: PROFIT With A Plan
Host: Marcia Riner
Guest: Doug Hall, Inventor & Author of “Proactive Problem Solving”

Is your business wasting time, talent, and money on preventable problems? This episode is your wake-up call.

Doug Hall—renowned inventor, innovation researcher, and founder of Eureka! Ranch—joins Marcia to expose the root cause of wasted resources in growing companies: broken systems and disengaged employees. Discover how to create a culture of proactive problem solving across every level of your organization—from the frontlines to leadership—and finally stop the stupid.

🔑 Key Takeaways:* How to engage employees in solving real problems (and not just complaining) * The 3.5-hour productivity killer affecting every manager’s day * Why front-line workers are your most untapped innovation engine * How to implement a proactive system without overwhelming your team * How proactive problem solving supports scaling, profitability, and exit readiness

⏱️ TIMESTAMPS & HIGHLIGHTS:00:01:05 – The silent killers of productivity: inefficiencies, disengagement, and outdated thinking
00:03:00 – Doug Hall’s background: From inventor at age 12 to innovating for global brands like Nike, P&G, and Walt Disney
00:06:00 – Lessons from scaling a whiskey brand from startup to 100k+ cases/year
00:07:30 – The aha moment: innovation wasn’t enough—execution systems were breaking
00:09:00 – Building a culture of proactive problem solvers to stop being the bottleneck
00:10:55 – Case study: bottling line fixed by a non-engineer frontline worker
00:11:50 – Why employees already know what’s broken (and how to fix it)
00:13:40 – From solopreneur to scalable business: how to empower your team
00:15:00 – How one company went from $5M to $50M in pipeline using Doug’s framework
00:16:40 – The key to solving marketing & operational breakdowns: systems, not just effort
00:18:00 – Why leadership must define the what and the why to spark action
00:20:00 – Motivating your team through small, meaningful wins
00:22:10 – Stop change resistance by involving employees in co-creating the solution
00:24:00 – Why managers and leadership need their own proactive training
00:25:50 – Continuous improvement isn’t optional—it’s your competitive edge
00:26:50 – The hidden cost: managers waste 3.5+ hours/day on workarounds and errors
00:30:50 – The surprising value of staying a lifelong learner (even after 40 years in business)
00:34:00 – Empowered employees = higher morale, longer retention, and more profit
00:36:00 – How to get started: Doug’s book, workshops, and one-day in-person sessions
00:37:20 – Marcia’s free growth and marketing audit for business owners ready for change

🔎 SEO Keywords:employee engagement strategies, proactive problem solving, business inefficiencies, how to improve workplace systems, team accountability, culture of innovation, Doug Hall, Eureka Ranch, scaling operations, improving productivity, stop the stupid, business bottlenecks, profit growth strategies, operational excellence, leadership training, front-line empowerment, business optimization framework

🎯 Resources Mentioned: Doug’s site: https://DougHall.com * Book: Proactive Problem Solving* * Offer: 50% off Doug’s one-day company workshop for podcast listeners

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Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Episode Title: Is Your Business Trapped in Your Head? How to Build Systems That Set You Free with Eric WilliamsReleased: June 10, 2025
Guest: Eric Williams, Founder & Chief Business Transformation Officer at Willity
Host: Marcia Riner, Business Growth Strategist at Infinite Profit®

🎯 Episode OverviewToo many business owners build a successful company—then get trapped inside it. In this high-impact episode, Marcia Riner talks with systems expert Eric Williams about the real reason founders can't step away from their business: it's all in their head.

Eric shares his proven framework to help overwhelmed entrepreneurs, executives, and small business owners eliminate chaos, document critical processes, and delegate confidently. Discover how to create operational systems, automate your workload, and become a strategic leader—not the doer.

🧠 Key Takeaways & Timestamps00:02:56 – Meet Eric Williams
Founder of Willity, Eric has helped over 300 entrepreneurs and managed 1,000+ employees. His mission? Free leaders from owner-dependency through systems, scheduling, and self-awareness.

00:04:03 – Why Process Building Matters
Eric explains how he discovered his superpower in building operational frameworks that empower teams—not just as cogs in a machine, but as high-impact contributors.

00:06:00 – Repeatable Tasks = Scalable Growth
Marcia breaks down why 90% of your business should be repeatable—and why skipping process creation early will hurt your ability to grow and hire effectively.

00:07:38 – Don’t Overbuild Too Early
Eric shares a cautionary tale about planning for 100 employees when you only have 2. Systematize in layers as you grow to avoid wasting time and resources.

00:09:05 – The First Red Flag You’re the Bottleneck
Hitting 50+ hour work weeks consistently? That’s your signal. Eric explains how overworking should trigger system creation, not more hustle.

00:10:49 – Escaping the “Busy Week” Trap
When every week feels like a one-off fire drill, you're in a productivity death spiral. Eric offers a mindset shift for recognizing patterns before burnout takes hold.

00:13:13 – Document What’s in Your Head
Why “intuition” is really just an undocumented framework—and how to turn it into SOPs, video walkthroughs, or AI-optimized procedures.

00:15:00 – Delegation Starts with Communication
Learn how to define decision boundaries: where your team has flexibility, and where precision matters. This is the core of sustainable delegation.

00:17:00 – Frameworks vs. Instructions
Marcia and Eric break down the difference between over-documenting and creating effective systems with room for creativity.

00:18:13 – Custom Work is Still Systematizable
Even in personalized service industries, 80–90% of delivery is repeatable. Eric explains how to systemize without losing your personal touch.

00:21:01 – Narrow Your Focus to Scale Smarter
Too many offers? Serving too many markets? Eric and Marcia discuss why simplifying your offerings is the first step to building lean, repeatable operations.

00:23:18 – Build Systems in Growth Increments
Revisit your systems every 6–12 months. You need breathing room to reorganize, delegate, and shift from reactive to proactive leadership.

00:24:52 – From Doer to Delegator
The dream business runs without you. Eric shares how to set up rules, roles, and reliable handoffs that allow you to finally take that vacation—without your phone.

00:26:00 – How to Troubleshoot Processes
Instead of scrapping an entire workflow, learn how to isolate and fix the one step that’s breaking down. It’s faster, more efficient, and more empowering for your team.

00:27:40 – Employees Can Help Build Better Processes
Engage your team in improving workflows. Their feedback can lead to time-saving changes and fosters ownership in the execution.

00:29:09 – Systems = Business Value
Thinking of selling your business? Buyers want processes, not just profits. A documented, repeatable operation is what makes a company attractive—and transferable.

💡 Featured Tools & Frameworks* Mental Download Framework – Extract your expertise into step-by-step guides others can follow. * Delegation Readiness Checklist – Identify what can be handed off with clear metrics and controls. * Process Liberation Method – Escape owner-dependency by documenting, automating, and optimizing.

🎯 Final ThoughtsWhether you're just starting out or managing a large team, your business will only rise to the level of your systems. If you're tired of being the bottleneck and ready to create more freedom, structure, and profitability, start with Eric’s free masterclass:

👉 Watch now at willity.com/watch

Want to Turn Your Podcast into Profit?Visit https://ProfitBoosterPod.com to learn how to turn your podcast episodes into lead-gen machines and sales funnels with our Podcast Monetization Hub.

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

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🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Built to Scale: Strategic Leadership That Frees You from the Day-to-Day
EP305 Profit With A Plan Podcast
Released June 3, 2025

Guest: Liz Weber, Global Leadership Guru
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Episode Summary:In this episode of PROFIT With A Plan, Marcia Riner sits down with Liz Weber, a 2025 Top 30 Global Leadership Guru, leadership advisor, keynote speaker, and strategic consultant to boards and C-suite teams. Liz unpacks why most small business owners become the bottleneck in their companies—and what it takes to step into true strategic leadership.

If you’re tired of doing everything yourself, stuck managing every little detail, or worried that your business can't function without you—this episode is your blueprint for sustainable growth and succession-ready leadership.

Discover how to build systems, develop leaders, and scale without burnout. This is the episode founders, CEOs, and visionary entrepreneurs can’t afford to skip.

SEO Keywords:leadership advisor for small business, strategic leadership for entrepreneurs, scalable business systems, how to delegate effectively, off-loading founder knowledge, business succession planning, developing leadership teams, simple systems to grow business, sustainable business growth, C-suite leadership strategies

🔑 Timestamps & Key Takeaways:[00:02:05] – Why Founders Get Stuck
Liz breaks down the #1 reason small businesses stall out: founders who don’t let go. Learn why wearing all the hats is not leadership—and what to do instead.

[00:07:32] – Off-loading Knowledge for Sustainability
Discover how documenting and transferring your processes is the first step toward creating a business that runs without you.

[00:12:18] – Building Simple Systems That Add Value
Forget complicated workflows. Liz explains how simple, replicable systems are key to increasing both performance and business valuation.

[00:18:44] – Developing Leaders Inside Your Business
If you’re the smartest person in every meeting, your growth is capped. Learn how to identify, develop, and empower leaders who can take the reins.

[00:24:59] – What’s REALLY Hard for Founders to Do
Spoiler: It’s not about marketing or money. Liz reveals the emotional hurdle most founders face—and how to overcome it with confidence.

[00:29:15] – Real-World Client Success Story
Hear how one of Liz’s clients went from stuck in the weeds to scaling with ease by applying her leadership frameworks.

[00:36:48] – Creating a Succession-Ready Business
Why succession planning starts NOW—not when you’re ready to exit. Learn the signs your business is on the right track for legacy growth.

Connect with Liz Weber:🔗 LizWeber.com
📘 Author | 🎤 Speaker | 🧠 Strategic Consultant

Want to Turn Your Podcast into Profit?Visit https://ProfitBoosterPod.com to learn how to turn your podcast episodes into lead-gen machines and sales funnels with our Podcast Monetization Hub.

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Create Raving Fans: How Small Businesses Win Big with Memorable Experiences
EP304 Profit With A Plan Podcast
Released May 27, 2025

Guest: Vance Morris, Customer Retention Expert, founder of Chesapeake Service Solutions
Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®

Podcast Notes:In this unforgettable episode of Profit With A Plan, Marcia Riner sits down with Vance Morris—Disney veteran, customer retention expert, and founder of Chesapeake Service Solutions. Vance reveals how small business owners can stop chasing new customers and start creating raving fans who return again and again—and bring their friends with them.

If you're tired of transactional relationships and want to build a business that thrives through loyalty, storytelling, and unforgettable experiences, this episode is your roadmap.

⏱️ Timestamps + Key Moments:00:02:15 – Meet Vance Morris: From Disney leadership to customer experience strategist
00:04:02 – What Disney taught Vance about loyalty and brand affinity
00:05:38 – Why Chick-fil-A trains better employees than most companies
00:07:00 – The real reason small businesses can’t blame the labor pool
00:08:50 – Cultivating brand evangelists like Apple, Harley-Davidson & Disney
00:10:04 – Why creating emotional connection beats flashy branding every time
00:12:00 – How Vance used his kids in marketing to create unforgettable bonds with clients
00:13:58 – The simple 3-part system to keep clients for life
00:15:50 – Why paper newsletters still outperform digital marketing
00:17:40 – How even B2B firms can use customer experience to grow loyalty
00:20:55 – Real-world example: Turning an oil change shop into the "Disney of service stations"
00:26:53 – The ROI of experience: higher prices, lower churn, and brand buzz
00:29:11 – Branding an insurance agency as “the agency that rocks”
00:31:05 – Why being memorable is better than being the cheapest
00:32:11 – Little things, big impact: how a university security guard wowed Vance’s family
00:36:03 – Vance’s free gift: 52 Ways to Wow Your Customers Without Breaking the Bank

💡 Top Takeaways:* Experience drives loyalty: Customers stay—and refer—when their journey is emotionally engaging. * Surprise & delight work: The smallest unexpected gestures can create lifetime value. * Memorable > Cheap: Competing on price is a race to the bottom. Stand out by being unforgettable. * Simple systems win: A printed newsletter, a timely postcard, and a story-rich email can transform retention. * Your brand is how they feel: Consistency, personality, and intentional details define your brand far more than a logo.

🎁 Vance’s Free Gift:Download “52 Ways to Wow Your Customers Without Breaking the Bank” – practical weekly ideas to delight clients and stand out.
👉 wow52ways.com

Vance Morris: deliverservicenow.com

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Simplify & Scale: The Power of a Clear Business Promise 🎙️ Guest:Pete Mohr – Certified Exit Planning Associate, Kolbe Certified Consultant, Host of Business Owner Breakthrough

Host: Marcia Riner - Business Growth Strategist, Infinite Profit®

🔎 Episode Summary:If you’re stuck in the daily grind, it’s time to shift from Operator to Owner. In this episode, business strategist Marcia Riner sits down with systems expert Pete Mohr to uncover the most powerful piece of his 6 P’s framework—your business Promise. Learn how to clarify your message, align your team, and optimize your operations for lasting profit and value.

Pete breaks down how simplifying your business model around a single, aligned Promise leads to greater profitability, scalable operations, and a company that can eventually run (and sell) without you.

⏱️ Timestamps & Key Takeaways:00:03 – Introduction to Pete Mohr: From 30+ years in entrepreneurship to simplifying business ownership for stressed-out founders.

00:57 – What is the 6 P’s Framework?
Pete introduces the core components:

1. Promise
2. Product
3. Process
4. People
5. Promotion
6. Profit

04:10 – Using the Kolbe Assessment to Build Aligned Teams
Discover how Pete uses Kolbe to assess how team members make decisions, improving hiring and team dynamics for operational efficiency.

08:50 – Why the Promise Comes First
Your Promise defines what problem you solve and how you lead your customer to a better life. It's the foundation of everything—from your marketing to your product delivery.

10:00 – Aligning the 5 P’s to Deliver on the Promise

• Product must solve the defined problem
• Process must deliver efficiently
• People must be capable of delivering
• Promotion must reflect the promise
• Profit is the result of proper alignment

13:10 – The “Look Great, Feel Fantastic” Tagline Example
Pete shares a brilliant customer experience framework from his shoe business: clarity of promise that drives both buyer emotion and loyalty.

16:40 – Your Business Should Support Your Life
Pete emphasizes the mindset shift from "propping up your business" to having your business support your desired lifestyle.

19:10 – How to Re-Evaluate an Old Promise
Outdated offerings or assumptions can stall growth. Pete walks through how to use data and customer feedback to realign your brand promise.

22:20 – Using the 6 P's in Team Meetings and Planning
The 6 P’s aren't just theoretical—they're used to structure weekly, monthly, and annual planning conversations.

25:00 – From Overwhelm to Action: Where to Start
Pete shares the Love It or Leave It exercise to help business owners identify tasks they should delegate.

27:10 – Creating Visual Accountability Through Org Charts
Use accountability charts to ensure everyone on your team knows their role in fulfilling the business promise.

29:00 – Final Advice: Don’t Wait
You can’t build an exit-ready, profitable business overnight—but you can take the first step today.

📥 Resources Mentioned: Love It or Leave It Exercise
https://pete-mohr.com
Podcast: Business Owner Breakthrough*
LinkedIn: Pete Mohr

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Simplify, Document, Scale: The 3-Step System for Process Excellence

EP302 Profit Withe a Plan Podcast
Released May 13, 2025

Guest: Errol Allen, Process Expert, Founder of Errol Allen Consulting
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®

📋 Episode Description:If your business is stuck in chaos, inconsistent execution, or employee confusion, the root issue might be your undocumented processes. In this episode of PROFIT With A Plan, host Marcia Riner is joined by Errol Allen, operations expert and founder of Errol Allen Consulting, to break down the three critical steps of process documentation every business needs to scale smoothly.

Errol shares how business owners can drive productivity, increase team morale, and improve collaboration—just by documenting what’s already being done. Whether you're growing fast or just tired of putting out fires, this episode gives you a practical roadmap to operational clarity.

Plus, don’t miss Errol’s exclusive bonus offer for listeners below 👇

⏱️ Key Timestamps & Takeaways:00:00 – Introduction
Marcia Riner tees up the conversation around the business case for process documentation and introduces Errol Allen.

00:44 – The #1 Reason Businesses Need Process Documentation
Discover why undocumented processes lead to confusion, rework, and inconsistency—and how documenting them provides a foundation for scalable success.

01:47 – The First Step: Discovery & Engagement
Errol explains the importance of interviewing your team to understand what’s actually happening on the ground floor.

03:15 – Collaboration Boosts Morale
Documenting processes isn’t a solo project—it’s a team sport. Errol shares how collaboration builds buy-in and increases engagement across departments.

04:39 – The Team-Oriented Flowcharting Methodology
Visualizing your processes with team involvement creates clarity. Errol reveals how flowcharts can uncover redundancies and inefficiencies in real time.

06:28 – Don’t Skip to SOPs Too Soon
Most businesses rush to write SOPs (Standard Operating Procedures) without fully understanding the workflow. Errol breaks down why SOPs are the final step—not the first.

08:11 – Who Owns the Process Documentation Journey?
The answer might surprise you. Errol explains the leadership mindset required to drive documentation forward with full commitment.

09:40 – The Overlooked Component: Process Reviews
It’s not a “set it and forget it” process. Learn how often you should revisit your documentation to keep operations fresh and effective.

🎯 What You'll Learn:* Why process documentation is essential for sustainable growth * How team engagement leads to better outcomes * Why visual flowcharts are the key to operational clarity * How to avoid common mistakes when creating SOPs * The secret to getting team buy-in and execution consistency

🎁 Listener Bonus:Errol is offering a FREE 1-hour process flowcharting session to the first listener who contacts him.
📧 Email: www.documentyourprocesses.com

🔑 Keywords:Process documentation, standard operating procedures, business systems, operations consulting, team collaboration, process flowcharting, Errol Allen, operational excellence, SOPs, business scalability, workflow optimization, business efficiency, process improvement, employee morale, business growth systems

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free 30 Day Trial of The Profit Booster Marketing HubIf you're ready to simplify your marketing and start getting better results, grab your free 30-day trial of the Profit Booster® Marketing Hub.

No credit card. No tech headaches. Just smart, streamlined marketing that works.

👉 Head over to ProfitBooster.biz and get started today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Curiosity-Driven Leadership: The Operational Edge
EP301 Profit With A Plan Podcast
Released May 6, 2025

Guest: Jon Bassford, Operations Expert, founder of Lateral Solutions
Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

🎧 Episode Summary:In this thought-provoking episode, Marcia Riner talks with Jon Bassford—TEDx speaker, bestselling author, and operations strategist—about how curiosity can be your company’s most overlooked competitive advantage. Jon unpacks how a curious mindset can fuel innovation, streamline systems, and help leaders build resilient, scalable organizations. If you're a business owner or leader looking to improve operations without burning out your team or yourself, this episode is packed with strategies you don’t want to miss.

🔑 Key Takeaways:* Why curiosity is a superpower in leadership and operations * How to cultivate a “curious culture” in your organization * The connection between psychological safety and performance * Avoiding the most common operational roadblocks that kill growth * The role of experimentation and questioning in long-term success

⏱️ Timestamps & Highlights:00:00 – Introduction
Marcia introduces the episode theme: scaling smarter through curiosity.

01:45 – What is Curious Leadership?
Jon explains how curiosity became the foundation of his leadership style and operational success.

05:12 – From Law to Leadership
Hear Jon’s unconventional journey from law school to startup operations.

08:30 – What Is Operational Excellence?
Jon defines operational excellence and its impact on growth, scale, and team alignment.

13:15 – Curiosity in Culture
Creating a workplace that encourages questions, experimentation, and team buy-in.

17:00 – Psychological Safety in Teams
Why leaders must create environments where teams feel safe enough to challenge, ask, and improve.

21:45 – Common Pitfalls in Operations
Jon outlines the biggest mistakes he sees leaders make—and how curiosity can solve them.

27:10 – A Case Study in Change
Jon shares a real-world story where a curiosity-first approach reshaped a company’s operations and outcomes.

33:40 – Rapid-Fire with Marcia
Lightning-round insights on systems, curiosity, and how to step into operational greatness.

36:00 – Final Advice for Entrepreneurs
Jon’s closing thoughts on being a curious leader and building sustainable success.

🔗 Connect with Jon Bassford:📧 ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Stop Selling, Start Dating - How to Build Loyal ClientsEP300 PROFIT With A Plan Podcast
Released April 29, 2025

Guest: Mark Young, CEO, Entrepreneur, & Author of Date Your Clients
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

📋 Podcast Notes:

Episode Overview: What if the key to scaling your business wasn't more leads, but deeper client relationships? In this episode of Profit with a Plan, host Marcia Riner sits down with Mark Young—CEO, entrepreneur, and author of Date Your Clients—to talk about the radical shift from transactional selling to relational client-building.

Drawing from decades of experience in business, advertising, and psychology, Mark shares how applying lessons from our personal lives—yes, even the painful ones—can transform the way we connect with clients and build loyalty that lasts.

From the importance of tailored, consistent communication to the surprising business wisdom found in the "Walk of Shame," this episode is packed with insights that will change the way you grow your company

🔥 Topics Covered:

• How to shift from selling to building relationships
• Why emotional intelligence matters in client retention
• The true ROI of long-term relationship-building
• How personal failures can fuel professional success
• Practical ways to improve client communication and loyalty

🎯 Perfect for Entrepreneurs Who Want To:

• Increase client retention and referrals
• Improve their sales process with a relationship-driven approach
• Build a business that's profitable, scalable, and sale-ready

⏰ Key Timestamps:

00:00 — Introduction: Why client relationships are your real profit driver
01:30 — Meet Mark Young: Entrepreneur, CEO, and author of Date Your Clients
03:00 — Why viewing clients as people, not transactions transforms your business
06:15 — Tailored communication: How to create client engagement that sticks
09:45 — Investing in long-term relationships for greater profitability
12:30 — The story behind the “Walk of Shame” chapter—and its business lesson
15:10 — How personal experiences shape professional success
18:20 — Final tips: Building loyalty, trust, and lifetime value with your clients

📢 Connect with Mark Young:

Learn more about Mark’s approach at 👉 DateYourClients.com

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers
Podcast: Profit With A Plan

Guest: Deirdre Tshien | CEO of Capsho
Host: Marcia Riner | Business Growth Strategist | CEO of Infinite Profit®

📌 Episode Summary:
What if you could grow your list, increase your engagement, and attract high-quality leads—by posting just three times a week? In this episode, Marcia sits down with Deirdre Tshien, CEO of Capsho, to break down the three Facebook post types that are transforming social media from a time-waster into a lead-generation machine. Whether you're a coach, content creator, podcaster, or service provider, this episode shows you how to turn content into clients—without burnout.

🕒 Timestamps & Key Takeaways:

[00:01:10] Meet Deirdre Tshien & Capsho
– How Capsho helps entrepreneurs repurpose podcasts, vlogs, and livestreams into client-generating content
– The role of AI in making content marketing faster and easier

[00:04:25] Why Most Content Isn’t Converting
– The difference between content visibility and content conversion
– Why engagement doesn’t always equal leads—and how to change that

[00:07:50] The Power of the “Honey Trap Method”
– Using intentional storytelling to emotionally resonate with your audience
– How to create magnetic content that makes followers take action

[00:11:30] Post Type #1: The Problem-Aware Story
– Share a relatable pain point and how you’ve experienced or solved it
– Designed to drive comments and connection

[00:15:05] Post Type #2: The Engagement Catalyst
– Ask questions that feel fun and low-risk but are strategically aligned
– Boosts visibility with the algorithm and warms up your audience

[00:18:40] Post Type #3: The Lead Invitation Post
– Provide an actionable, valuable freebie or next step
– Subtly moves your audience from scrolling to subscribing or booking

[00:22:00] Weekly Posting Blueprint
– How to cycle these three posts weekly without overwhelm
– Why consistency (not volume) is the secret to ROI

[00:26:30] Audience Q&A & Real-World Results
– How this strategy has worked across multiple niches
– Tips for customizing your posts to your ideal client

[00:31:15] Capsho’s Role in Scaling Content
– How to use Capsho to repurpose one piece of content into an entire week’s worth
– What’s coming next in AI-driven content creation

🎁 BONUS from Deirdre:
Want to get your hands on the exact 3 Facebook Post Templates that Deirdre teaches in this episode?
👉 Grab your Super Discount at https://app.capsho.com and start turning your content into clients—this week!

🧠 Conclusion:
If you've been feeling overwhelmed by content creation and underwhelmed by your results, this episode offers a simple, effective framework that brings strategy back to social media. With Deirdre’s method, just three focused posts each week can drive massive engagement, build your list, and grow your business—without burnout.

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Break Through Resistance & Build a More Valuable Business with Justin Goodbread

📌 Guest: Justin Goodbread – Bestselling Author, Keynote Speaker & Business Value Expert
🎧 Host: Marcia Riner | Profit Booster® | Infinite Profit®
🎯 Topic: Business Growth, Scaling, and Creating Exit-Ready Companies

SummaryIn this powerful episode of Profit With A Plan, Marcia Riner sits down with international bestselling author and business growth strategist Justin Goodbread to uncover the real reason most business owners feel stuck—and what to do about it.

With over 30 years of experience and multiple 8-figure exits, Justin shares a proven framework to help entrepreneurs overcome resistance, shift from burnout to breakthrough, and build a company that is not only profitable now but also highly valuable for a future sale.

You’ll learn:

• Why most owners unknowingly create jobs instead of businesses
• The dangers of chasing revenue without building structure
• How to increase your business valuation without working harder
• Two of the most powerful levers out of 256 that can multiply your company’s value
• Why timing—not hustle—is the ultimate key to a successful exit

Key Points
00:00 – Intro to the Episode
Marcia introduces the topic of entrepreneurial resistance and her guest, Justin Goodbread—who scaled his financial firm to 8-figures in just 49 months. Get ready to hear a powerful framework for breaking through resistance and increasing your business’s value.

02:15 – Meet Justin Goodbread
Justin shares his 30-year entrepreneurial journey, including multiple successful exits across different industries. He reveals how his passion shifted to helping other business owners scale and sell profitably.

06:10 – Why Only 18% of Business Owners Ever Exit Profitably
Justin drops a powerful stat: only 18-20% of small business owners ever exit with value. The reason? Most have created a job, not a business. Learn why owner dependency is a major roadblock to profitable exits.

08:00 – Planning for the Exit Before It’s Too Late
Marcia and Justin dive into why exit planning shouldn’t wait until burnout or emergencies hit. Justin shares his own experience building a business that thrived even during his wife’s health crisis—thanks to systems and processes focused on value creation.

10:45 – The Power of Defining Your “Why” and Desired Outcome
Hear Justin’s story of a life-changing Zig Ziglar conference and how setting clear life goals at 18 helped shape every business decision. He reminds us that business should serve your life, not the other way around.

13:45 – The Mountaintop Wake-Up Call
Justin recalls a heartbreaking moment with a longtime business owner who felt “broke” despite visible success. This powerful story reveals the truth about hidden value gaps and why working harder isn’t always the answer.

16:00 – The Garden Hose Analogy: Stop Flooding Your Business with More Sales
Justin explains why increasing revenue without increasing internal capacity can destroy your business. Instead, he teaches how to “widen the hose” by improving systems, processes, and valuation metrics—without burning out.

19:30 – What’s Your Business Worth Today—And What Could It Be Worth?
Discover how most owners undervalue their businesses by ignoring the multiple. Justin shares how simple changes can dramatically increase business valuation—even without growing revenue.

22:00 – 2 Quick Wins to Increase Your Business’s Value
Justin gives two of his top value-driving levers out of the 256 they teach:

1. Owner Dependence – Reduce it to scale and sell.
2. Recurring Revenue – Create stability and enhance valuation.

24:00 – Control Freaks Need to Control Their Exit Too
Justin argues that business owners, who control everything else, often leave their exit up to chance. He makes the case for intentional, value-based planning.

27:00 – What Would You Do with Unlimited Time and Resources?
A powerful reflection question from Justin’s business coach helped him realize he had already surpassed his goals—and it might be time to exit. This is where timing becomes everything.

29:00 – Connect with Justin Goodbread
👉 Visit JustinGoodbread.com for over 600 educational episodes, free tools, and to book a free strategy call to identify your next best move.
👉 Direct link to free call: justingoodbread.com/free-call

31:00 – Closing Thoughts
Marcia wraps with a reminder: You’re putting everything into this business—why not build it for income and an exit payday?

Top Keywordsbusiness value, scaling your company, business exit strategy, owner dependence, recurring revenue, increasing business valuation, business growth coaching, entrepreneurial resistance, profit multiplier, business planning

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Fix the Friction: How to Align Teams for Better Performance
EP297 of Profit With A Plan PodcastRelease date: April 8, 2025

Guest: Vikki Kempker, Workplace Strengths Strategist and founder of TeamAlign Method™
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®

Episode Summary:Hiring talented people is only half the battle—aligning them in the right roles is the real key to performance. In this episode of Profit with a Plan, Marcia Riner welcomes Vikki Kempker, Workplace Strengths Strategist and creator of the TeamAlign Method™, to discuss how hidden misalignments can quietly derail your team’s success.

Using the Kolbe Index and her proprietary L.E.A.D. Framework, Vikki helps leaders pinpoint how team members naturally take action and solve problems—and then build roles and collaboration around those innate strengths. The result? Less burnout, fewer bottlenecks, and more consistent execution.

🔑 Key Takeaways with Timestamps:[00:02:36] – Why Good Hires Fail: Vikki shares her story of being promoted into a role that was out of alignment with her strengths—and how it sparked her passion for helping others avoid the same trap.

[00:06:49] – The Real Reason Your Team Feels Stuck: Learn how teams can be full of talent but still underperform due to natural working style mismatches.

[00:07:58] – Misalignment in the Hiring Process: Discover how candidates who interview well may still be the wrong fit for the job—and how Kolbe can help fix that.

[00:10:55] – Frustration is a Signal: How minor misunderstandings and missed expectations can lead to turnover if strengths aren't aligned.

[00:12:11] – Why Strengths Don’t Change: Vikki explains how Kolbe captures instinctive behaviors that stay consistent throughout life—and why that’s powerful in business planning.

[00:16:38] – It's Not Too Late: Whether you're building your team now or managing a long-standing crew, you can still implement strengths-based alignment and see results.

[00:21:17] – Tools for Better Team Communication: Learn how comparing two Kolbe profiles can instantly improve collaboration and reduce tension.

[00:24:00] – The Hiring Advantage: How to use Kolbe assessments during the hiring process to predict whether a candidate will thrive in the role.

[00:25:36] – Vikki’s L.E.A.D. Framework™:

• Learn team strengths
• Expose misalignments
• Align people with roles and each other
• Drive productivity through better collaboration

[00:27:18] – Scaling Through Culture: Why integrating alignment into your company culture can supercharge growth and make leadership easier.

[00:29:00] – Disengagement and Burnout: The hidden costs of poor alignment and why so many employees are quietly quitting.

👤 Connect with Guest Vikki Kempker:* Website: www.vikkikempker.com * Email: align@vikkikempker.com

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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EP296 Building Empowered Teams That Drive Growth with Eden Lovejoy

Release date: April 1, 2025

Guest: Eden Lovejoy, Founder of Virtual GM Matrix

Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

🔑 Episode Summary:
Are you buried in daily operations, struggling to delegate without losing control? This episode is a must-listen. Business strategist Eden Lovejoy introduces her revolutionary Virtual GM Matrix, a system that empowers small business teams to take ownership, boost productivity, and drive growth—without hiring a traditional manager.

Eden shares the exact steps to move from burnout to balanced leadership, build high-performing teams, and create systems that support both profit and freedom. If you’re a growth-minded entrepreneur ready to step into your CEO role and scale with less stress, this is your roadmap.

⏱️ Key Takeaways & Timestamps:00:01:55 – Meet Eden Lovejoy & the Virtual GM Matrix
Learn how Eden’s model replaces the need for a full-time manager by turning your team into empowered leaders who own their roles.

00:06:34 – The Third Option in Management
Forget the choice between doing it all yourself or hiring an expensive GM. Eden breaks down “door number 3”—a team-led model that fuels growth from within.

00:07:09 – Why Accountability Builds Culture
Discover how peer-to-peer accountability inspires higher team engagement and creates a self-sustaining management loop.

00:09:11 – Work With Your Business, Not Just On It
The classic advice is outdated. Eden explains why today’s workforce needs collaborative leadership and how to shift your mindset and systems accordingly.

00:11:00 – The Secret to Delegating Without Micromanaging
Learn how to instill trust, set clear guardrails, and still feel in control. Eden shares her 3-part delegation framework: culture clarity, scope of authority, and feedback loops.

00:13:20 – Stop Writing Your Own SOPs
Eden explains why your team should create procedures—and how that builds ownership, resilience, and succession-readiness.

00:17:45 – Empowering Innovation from the Ground Up
Giving up control isn’t weakness—it’s leverage. Eden and Marcia explore how innovation and profit skyrocket when your team owns their work.

00:20:06 – Why Culture Drives Performance
Discover how culture-first systems create profitable, efficient, and energizing workplaces—where people stay, contribute, and thrive.

00:24:36 – How to Transition into Empowered Leadership
The first step? Define your mission and values. Eden outlines the foundational pieces that make a business scalable, sellable, and joyful to run.

00:27:35 – Mapping Your Org Chart for Growth
Marcia and Eden discuss the power of a clear org chart that highlights gaps, avoids burnout, and ensures each role has both accountability and authority.

00:30:13 – The Profit Potential of Team Structure
Want more freedom and higher profits? Learn how intentional roles, structure, and communication loops drive ROI—and raise your business’s value.

00:33:22 – Get the Book: Activate Your Virtual GM
Eden shares where to access her free book packed with action plans: FreeBusinessBook.com

🔍 Keywords:business systems, delegation strategies, operational management, high-performing teams, employee accountability, leadership development, small business structure, business growth, management framework, organizational clarity, profitable business, scalable business, mission and values, culture-first leadership, Virtual GM Matrix

🎁 Resources Mentioned:

• Free Resource: Get Eden’s book Activate Your Virtual GM at FreeBusinessBook.com

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Is your business built for long-term value or just survival?Guest: Saul Cohen, Accountant and Acquisitions Expert - The Expert Eye

Host: Marcia Riner, Business Growth Strategist - Infinite Profit®

In this episode of Profit With A Plan, Saul Cohen, seasoned accountant and acquisitions expert, reveals how to structure your business for a profitable exit while maximizing cash flow and reducing risk. With experience across 100+ successful acquisitions and a background working with PwC, JP Morgan, EasyJet, and Tesco, Saul shares insider strategies that business owners can use to position themselves for the best valuation when it’s time to sell.

🔹 Key Topics Discussed:
✔️ The critical decision: Lifestyle business vs. scalable exit-focused company (09:30)
✔️ How business buyers determine value—what really matters (17:10)
✔️ The two core factors that drive business valuation: cash flow & risk reduction (19:40)
✔️ Why now is the best time to buy a business—our generational opportunity (25:50)
✔️ How entrepreneurs can leverage AI to increase efficiency and business value (30:20)
✔️ The hidden value of culture in business sales and how it impacts deal success (40:50)
✔️ The ‘wrapper’ effect: How intangible factors can boost valuation by up to 30% (47:20)
✔️ Why waiting too long to plan your exit can cost you millions (53:15)

🎧 Tune in to get practical insights on increasing your business’s value, structuring a strategic exit, and why now is a prime time to invest in acquisitions.

🔗 Resources & Links:
📖 Join the waitlist for Saul Cohen’s upcoming book on business exits & valuation strategies! https://theexperteye.co.uk/waitlist
🌎 Learn more about Saul’s firm, The Expert Eye, and his work in acquisitions & exit planning. https://theexperteye.co.uk/

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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How to Spot & Keep A-Players in Your Business with Dr. Axa YoxGUEST: Dr Axa Yox, PhD, award winner, inventor and author
HOST: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®Episode SummaryHiring the right people is one of the biggest challenges for business owners. How do you spot top candidates, protect your A-players, and fix toxic workplace culture? In this episode, Dr. Axa Yox, an expert in neuroscience and business strategy, shares powerful insights on building a high-performing team.

With a deep background in science, a PhD in microbiology, and a passion for leadership, Dr. Yox reveals how to attract, retain, and leverage A-players to drive business success. If you’re serious about scaling your business with the right talent, this episode is packed with actionable strategies you don’t want to miss!

Key Takeaways✅ How to identify top talent – Spot the best candidates who will drive your business forward.
✅ How to protect your A-players – Keep your best employees engaged, motivated, and thriving.
✅ How to fix toxic workplace culture – Recognize and eliminate the behaviors that are holding your business back.

Timestamps & Key Insights📌 [00:00] Introduction – Why hiring the right people is crucial for business success.

📌 [00:05] The power of A-players – How one top performer can increase team productivity by 30%.

📌 [03:49] Lessons from failure – Dr. Yox’s journey from scientist to entrepreneur and what she learned.

📌 [05:32] The #1 mistake entrepreneurs make – Why ignoring expert advice can cost your business.

📌 [07:39] Are you too attached to your product? – The risk of falling in love with your own ideas instead of listening to customers.

📌 [10:49] Spotting A-players vs. toxic employees – How to tell the difference and make the right hiring decisions.

📌 [14:02] Leadership vs. management – Why true A-players elevate others instead of just excelling individually.

📌 [18:21] Should you always hire A-players? – Understanding when an A-player is the right fit for your company culture.

📌 [22:00] The fear of hiring top talent – Why business owners hesitate to bring on A-players and how to overcome it.

📌 [26:47] Compensation vs. motivation – What really keeps high performers engaged beyond just money.

📌 [30:34] Productivity hack: The best day to run payroll – How shifting payday can boost your team’s performance.

📌 [32:56] Final takeaways – How to apply these hiring and leadership strategies in your business today.

Key SEO Keywords & Phrases:* How to hire top talent * Building a high-performance team * Spotting A-players in business * Fixing toxic workplace culture * Employee retention strategies * How A-players increase team productivity * Best hiring practices for small businesses * How to create a strong workplace culture * Leadership vs. management in business * How to structure compensation to retain top employees

Resources & Links📖 Dr. Axa Yox’s Book: Stop Calling It Comfort Zone: Be Uncomfortable to Be Comfortable to Succeed – Available on Amazon

🔗 Connect with Dr. Axa Yox:

• LinkedIn: Dr. Axa Yox

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Hidden Government Resources to Grow Your Business for Free

Guest: Matthew Lesko – Bestselling Author, Government Grants Expert, and Founder of Lesko Help

Host: Marcia Riner | Profit Booster® | Infinite Profit Consulting

Episode SummaryIn this eye-opening episode of Profit With a Plan, we dive into the world of free government money with the legendary Matthew Lesko. Known for his unforgettable question mark suits and decades of expertise, Matthew has helped millions of Americans unlock hidden government grants, loans, and resources to grow their businesses and personal wealth.

At 81 years young, Matthew is still on a mission to help entrepreneurs find funding through his community, Lesko Help. Whether you’re a startup, small business, or established company, this episode will teach you how to access free money without getting lost in bureaucracy.

🔹 Discover why big companies get more funding—and how you can claim your share
🔹 Find the top websites for grant applications and government-backed business support
🔹 Learn how to approach agencies the right way to maximize your chances of receiving funding

Key Takeaways & Timestamps[00:01:04] Introduction to Matthew Lesko

• Iconic figure known for his TV infomercials and bestselling books.
• Over 4 million books sold, revealing ways to access hidden financial resources.
• Passionate advocate for entrepreneurs looking for government-backed funding.

[00:05:40] The Government’s Best-Kept Secret: Free Money for Business Growth

• 40% of the economy operates in a non-commercial, free-money system.
• Grants, loans, and resources exist to support small businesses—but most owners don’t know where to look.

[00:09:50] Why Google Is the Wrong Place to Look for Grants

• Government funding is available, but Google prioritizes paid services over real opportunities.
• Instead, use official government databases for legitimate opportunities.

[00:12:00] Top Government Websites for Business Grants & Assistance
✅ SBA.gov/local-assistance – Connect with free business mentors to help with grant applications.
✅ EDA.gov – Find economic development programs that offer funding for expansion.
✅ Apex Accelerators (Formerly PTAC) – Get government contracts and funding to support your business growth.
✅ FindHelp.org – Locate financial assistance for business and personal needs.

[00:17:30] The #1 Mistake People Make When Applying for Grants

• Most business owners apply without knowing the right way to approach agencies.
• Pro tip: Instead of asking for money, ask for guidance on available resources.

[00:21:30] How to Qualify for Government Contracts (Even as a Small Business)

• Government contracts can be more valuable than grants.
• The U.S. Government is the biggest buyer of goods and services—find out how to land a contract.

[00:26:00] Real-Life Examples of Entrepreneurs Who Got Free Money

• Business owners are securing funding for equipment, hiring, marketing, and operations.
• A business in Michigan received $10,000 for starting a home-based business—no strings attached!

[00:30:00] Join the Lesko Help Community & Get Personalized Assistance

• Matthew’s Lesko Help program supports over 12,000 members in securing funding.
• Live trainings, community support, and even monthly grants for members!

🔹 Join Lesko Help: LeskoHelp.com

Final Thoughts & Action StepsDon’t let big businesses be the only ones taking advantage of free government funding! There are billions of dollars available to entrepreneurs just like you—you just need to know where to look.

✅ Visit the websites shared in this episode to start your funding search.
✅ Book an appointment with a free government mentor at SBA.gov/local-assistance.
✅ Join the Lesko Help Community for insider tips and direct guidance.

Here are some of the important keywords for this episode:
Government grants for small businesses, Free government money for businesses, How to apply for business grants, Hidden funding opportunities for entrepreneurs, Small business funding programs, Lesko Help grants and resources, Free money to grow your business, SBA small business assistance programs, Government contracts for entrepreneurs, Best grants for startups and businesses

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Crafting Marketing that Connects with Emily AbornHost: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®Guest: Emily Aborn, Copywriter, Content Marketing Consultant, and Podcast HostIntroductionWhat if your words could do more than just fill space on a webpage? What if they could attract the right clients, build stronger relationships, and drive real business growth?

In this episode of Profit With a Plan, I sit down with Emily Aborn, an expert in content marketing, copywriting, and brand messaging. With over a decade of experience and collaborations in 113+ industries, Emily knows how to turn words into powerful business tools.

We’re diving deep into:
✔ How to craft marketing that feels authentic and engaging
✔ The balance between pain points and benefits in messaging
✔ Why cohesive branding matters across all platforms
✔ The power of specificity and clarity in your content

Whether you’re a business owner struggling to connect with your audience or just looking to refine your brand voice, this episode is packed with actionable insights to help you turn marketing into a growth engine for your business.

Let’s jump in!

Episode Highlights & Key Takeaways[00:00:07] Introduction: The Power of Words in Marketing* Marcia introduces the episode and the role of effective copywriting and branding in business success * Guest Emily Aborn has worked with businesses in more than 113 industries, helping them create impactful messaging

[00:02:26] Meet Emily Aborn: From Outdoor Gear to Copywriting* Emily shares her journey from writing about outdoor sports gear to becoming a top content marketing strategist * The importance of storytelling in making marketing more relatable and effective

[00:06:49] Discovering What You Truly Love in Business* How Emily identified her strengths in marketing, writing, and strategy * The importance of aligning your business with your natural talents for long-term success

[00:08:56] The Power of Specialization Without Losing Opportunities* Many business owners fear niching down, but Emily reframes it as recognizing patterns in ideal clients * Why specialization can actually attract higher-quality clients

[00:10:59] Crafting a Clear, Authentic Message for Your Brand* Avoid trying to be everything to everyone—clarity builds trust and connection * Consistency in tone and language reinforces your brand identity * Using recordings of natural conversations to refine messaging

[00:13:40] Pain Points vs. Benefits: Finding the Right Balance* Many marketing strategies focus only on pain points, but is that always the best approach? * Why excitement and aspiration can be just as powerful as urgency and fear * Instead of just fixing a problem, market the vision of a better future

[00:15:47] Selling Without Manipulation* Not every customer wants a quick fix—some prefer a strategic, long-term approach * The difference between marketing to emergency buyers vs. aspirational buyers * Why attracting aligned customers leads to better long-term relationships

[00:20:29] Making Copywriting More Conversational and Engaging* Find your natural speaking style and let it translate into your writing * Avoid robotic or overly polished copy—people connect with authenticity * Using voice memos to refine messaging before writing

[00:23:28] Using Specificity to Make Your Message More Relatable A vague message won’t connect with the right audience * Example: Saying “Imagine biting into a slightly tart Granny Smith apple” is more engaging than just saying "apple.”* * Being specific makes content feel more personal and engaging

[00:27:43] Targeting the Right Audience Without Being Too Narrow Instead of just selling wrinkle treatments, focus on the desired outcome * Example: “Want to look effortlessly radiant, like you just applied the perfect makeup—but without wearing any?”* * Speaking to a specific outcome attracts the right audience without alienating potential customers

[00:28:43] The One-Person Rule: Speaking Directly to Your Ideal Customer* Content marketing should speak to one specific audience per post * Trying to appeal to everyone at once makes messaging unclear and ineffective * Instead of writing one long, general post, create separate targeted messages for different audience segments

[00:30:42] Creating a Cohesive Marketing Strategy* Marketing starts with a great conversation that builds trust and leads to sales * Effective copywriting connects with the audience and makes it easy for them to take action * Your words should reflect your brand personality so potential clients feel they already know you

Conclusion: Your Words Can Build Your BusinessGreat marketing isn’t about tricks or gimmicks—it’s about using the right words to connect, engage, and convert.

Emily shared invaluable insights on balancing authenticity, specificity, and strategy to create messaging that truly resonates with your audience.

So, what’s your next step?

💡 Refine your brand messaging
🎯 Speak directly to your ideal audience
📢 Create content that sounds like YOU

Want to go deeper? Download Emily’s free Bio Builder to craft a compelling bio for your website, LinkedIn, and marketing materials.

🔗 Grab your copy here: EmilyAborn.com/bio

💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Selling Your Business in 2025? What Buyers Want with Chris Cantwell🎙️ Host: Marcia Riner | Profit Booster®
🎙️ Guest: Chris Cantwell, Co-Founder & Owner-Partner, Transworld Business Advisors

📢 Episode Overview:
Thinking about selling your business in 2025? The market is shifting, and not every business sells. Buyers are looking for specific factors that make a company attractive, valuable, and ready for acquisition. In this episode, business broker Chris Cantwell breaks down what buyers want, how to price your business, and the biggest mistakes that kill deals.

🚀 Key Takeaways:
✔️ What makes a business attractive to buyers in 2025
✔️ How to price your business for a strong sale
✔️ Why more buyers are in the market than sellers
✔️ The biggest mistakes sellers make that ruin deals
✔️ How to prepare for a profitable business exit

⏳ Episode Timestamps & Key Points[00:00 - 02:00] Introduction: Why This Episode Matters* Why not all businesses sell in today’s market * The importance of positioning your business for buyers * Meet Chris Cantwell – expert in business sales and acquisitions

[02:01 - 07:00] Market Trends: Why 2025 is a Unique Time to Sell* The surge of buyers in the market—Why now is the right time to sell * The impact of baby boomer business owners retiring * Why many businesses have been on "cruise control" for years * How younger buyers are scaling businesses quickly

[07:01 - 12:00] What Buyers Want in 2025* The types of businesses buyers are looking for * Why most buyers want hands-on, owner-operated businesses * The misconception of passive business ownership * How buyers assess risk before making a purchase

[12:01 - 17:00] The Most Attractive Business Models for Buyers* Industries that are selling fast in today’s market * What businesses make the most money in resale * The difference between franchise resales and independent businesses * Why buyers are willing to pay more for "fixer-upper" businesses

[17:01 - 22:00] How to Value Your Business & Set the Right Price* Understanding business valuation: Cash flow, revenue, and multiples * The role of EBITDA and Seller Discretionary Earnings (SDE) * How multiples determine the final sale price * Why sellers often overestimate their business’s worth

[22:01 - 28:00] The Biggest Mistakes That Kill Deals* ❌ Telling employees about the sale too soon * ❌ Letting the business decline during the sale process * ❌ Overpricing your business and scaring off buyers * ❌ Not keeping finances clean and organized * ❌ Assuming buyers "need" to buy your business

[28:01 - 33:00] Why You Need a Business Broker* How a broker manages negotiations and protects confidentiality * Why buyers and sellers need a trusted third party * The importance of structuring the deal correctly

[33:01 - 38:00] Final Advice for Business Owners Considering an Exit* The best time to start planning your exit strategy * Why businesses with strong financials sell faster and for more money * How business brokers help you find the right buyer at the right price

ConclusionSelling a business is one of the most important financial decisions an entrepreneur can make, and getting it right means understanding what buyers want, how to price it correctly, and avoiding costly mistakes that can kill a deal. Chris Cantwell has given us insider insights into today’s market, what makes a business attractive, and how to navigate the sales process with confidence.

If you're considering selling your business—whether now or in the future—start preparing early, keeping your finances clean, and ensuring your business is positioned for maximum value.

📌 Connect with Chris Cantwell:
🌎 Website: CCSalesBiz.biz
📍 Transworld Business Advisors – Business Brokerage Services in Nevada, Colorado & Texas

📌 Key SEO Keywords & Phrases:✅ Selling a business in 2025
✅ How to sell a business for maximum value
✅ Business valuation and pricing
✅ How to prepare a business for sale
✅ Business exit strategy
✅ What buyers want in a business
✅ Common mistakes when selling a business
✅ Business brokers and M&A advisors
✅ How to increase business value before selling
✅ Best businesses to buy in 2025

💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Bootstrapping for Growth: How to Scale Smart Without Outside Investors

Released February 18, 2025

Guest: Manny Skevofilax CEO of Portal CFO Consultants

Host: Marcia Riner, Business Growth Strategist, Infinite Profit®

Is chasing rapid growth putting your profits at risk? 🚀 In this episode of Profit With a Plan, I sit down with Manny Skevofilax, a seasoned business consultant, speaker, and author, to discuss why bootstrapping might be the smartest way to scale your business—without taking on debt or giving away equity.

Manny shares game-changing insights on:
✅ How to grow without sacrificing profits
✅ Why bootstrapping beats outside investors
✅ The key to sustainably controlling your pace of growth

If you want to scale smarter, keep more cash in your business, and build long-term success, this episode is packed with profit-maximizing strategies you don’t want to miss!

🔍 Key Takeaways & Timestamps[00:00:08] – Introduction

• The importance of sustainable growth over reckless expansion
• How bootstrapping keeps control in the hands of the business owner

[00:02:26] – Meet Manny Skevofilax

• CEO of Portal CFO Consulting
• 20+ years of experience in strategic planning, financial analysis, and business operations
• Former Vice President at Comerica Bank turned business consultant

[00:05:02] – The Truth About Business Debt

• Why too much debt isn’t the problem—it’s the inability to repay it
• The hidden risks of financing growth
• Common mistakes business owners make when taking on loans

[00:10:44] – What is Bootstrapping?

• The power of reinvesting profits instead of borrowing
• How profitable businesses fuel their own growth
• Why simplicity and profitability beat rapid expansion

[00:13:17] – Maximizing Profit Before Scaling

• The #1 overlooked expense draining business profits
• How to audit your P&L statement for unnecessary costs
• The “checkables” strategy for low-hanging profit opportunities

[00:15:09] – When to Hire (and When to Wait!)

• The financial trap of hiring too soon
• Why cash reserves give businesses hiring flexibility
• How to time your next hire without straining resources

[00:19:50] – Creating a Growth Reserve Fund

• The importance of setting aside cash for growth
• Why reserves reduce financial stress and increase flexibility
• The “Marcia Reserve Account” strategy for long-term stability

[00:24:10] – The Smart Way to Scale Your Business

• Difference between growth vs. scaling
• Why small, steady growth beats big jumps
• How to increase revenue without increasing stress

[00:30:18] – Avoiding the Illusion of Wealth

• Why easy access to credit creates false financial security
• The difference between real growth and artificial success
• Lessons from billion-dollar businesses on keeping operations simple

[00:35:38] – Final Takeaways

• Why businesses that prioritize profitability last longer
• The key to sustainable, controlled, and profitable growth
• Why business owners should focus on longevity—not quick wins

🎯 ConclusionBootstrapping isn’t about limiting growth—it’s about growing smarter, keeping control, and maximizing profits without relying on outside investors or unnecessary debt. As Manny Skevofilax shared, sustainable success comes from strategic financial decisions, reinvesting profits, and scaling at a steady, controlled pace.

📚 Learn More from Manny Skevofilax📖 The Ultimate Profit Management – Available on Amazon
🌎 Visit MannySkevofilax.com for expert resources on profitability & growth

🔑 Keywords for this Episode Bootstrapping for Growth, Business Growth Strategies, Scaling a Business, Sustainable Business Growth, Profitability Strategies, Growing a Business Without Debt, Business Cash Flow Management, Smart Financial Decisions for Entrepreneurs, Small Business Success, Business Expansion Strategies Without Loans

💰This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

🚀 Free Growth & Marketing AuditStruggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!

Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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The Hidden Drain on Your Ad Budget - Fighting Ad Fraud

Guest: Rich Kahn - Co-Founder & CEO of Anura
Host: Marcia Riner - Business Growth Strategist of Infinite Profit®

💸 Are bots and fraudsters stealing your ad budget? In this eye-opening episode of Profit with a Plan, I sit down with Rich Kahn, Co-Founder & CEO of Anura, to expose the massive financial impact of ad fraud and how businesses are unknowingly losing up to 25% of their ad spend to fraudulent clicks, bots, and bad actors.

📈 If you're running digital ads, you can't afford to miss this conversation. Learn how false positives in fraud detection can be just as damaging as fraud itself and why clean data is the key to marketing success.

🔑 Key Takeaways✅ The True Cost of Ad Fraud – Businesses are losing up to $140 billion annually to fraudulent clicks and traffic. Are you part of that statistic?

✅ False Positives Can Be Costly – Mistakenly flagging real users as fraud could be hurting your ROI just as much as fraud itself.

✅ Real Data = Real Results – The only way to scale successfully is to ensure your marketing decisions are based on actual customer engagement, not fake clicks.

⏱️ Time Stamps[00:00:05] 🎧 Introduction – Are you wasting money on fake clicks? How ad fraud is draining marketing budgets.

[00:03:10] 🚀 Meet Rich Kahn – Serial entrepreneur, Co-Founder & CEO of Anura, and expert in ad fraud prevention.

[00:04:38] 💡 How Rich Discovered Ad Fraud – From running an ad network to realizing the shocking scale of click fraud.

[00:06:50] 🔥 The Scale of the Problem – Up to 25% of ad budgets are lost to fraud. Are you tracking it?

[00:10:28] ❗ Organized Crime & Ad Fraud – How fraudsters manipulate digital ad platforms to steal your budget.

[00:14:50] ⚠️ False Positives: The Hidden Threat – How misidentifying fraud can cost just as much as real fraud.

[00:16:30] 💸 Who's Profiting from Ad Fraud? – Even Google and Facebook benefit when bots burn your ad spend.

[00:21:06] 🔎 How to Protect Your Business – Why not all fraud detection tools are equal & how to pick the right one.

[00:25:50] 🛑 Agencies and Fraud Protection – Does your marketing agency use certified fraud prevention tools?

[00:29:20] 📊 Real Data = Better ROI – How filtering fraud boosts ROI by 20-25%.

[00:33:10] 📢 Action Steps for Business Owners – The #1 question to ask your marketing agency before signing a contract.

[00:36:58] 🆓 Free Resource Alert! – Download Anura’s 70-page comprehensive guide on ad fraud for free.

🔗 Resources & Links🔍 Learn More About Ad Fraud & Prevention: Anura.io

📘 Free Guide on Ad Fraud: Download the first comprehensive ad fraud guide from Anura.

📢 Connect with Rich Kahn on LinkedIn: Rich Kahn’s LinkedIn Profile

🎯 ConclusionAd fraud isn’t just an industry buzzword—it’s a real financial drain on businesses, stealing billions of dollars in marketing spend every year. As Rich Kahn revealed, the key to maximizing your ad ROI is ensuring your decisions are based on real, verifiable data—not fraudulent clicks.

💡 The takeaway? If you're running digital ads, protect your investment by using a certified fraud detection solution and asking the right questions to your marketing agency. Don't let fraudsters profit from your hard-earned dollars.

🚀 Make your marketing smarter. Make your plans. And profit with them!

Keywords for SEO OptimizationAd fraud, Click fraud, Digital advertising fraud, Marketing fraud prevention, Ad fraud detection, Bot traffic detection, Pay-per-click fraud, PPC fraud, Google Ads fraud, Facebook ad fraud, How to detect and prevent ad fraud in 2025

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!

About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Work Less, Earn More: Smart Systems & Time Investment for Business Growth

EP288 of PROFIT With A Plan Podcast
February 4, 2025

Guest: Jordan Tait, founder of The Intentional Business
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®

Episode Summary:Is your business running you instead of the other way around? In this episode of Profit with a Plan, host Marcia Riner sits down with Jordan Tait, founder of The Intentional Business, to discuss how 6 and 7-figure entrepreneurs can design a business that supports their ideal lifestyle without working more hours.

Jordan shares his journey from corporate burnout to building a business that prioritizes profit, efficiency, and freedom. Discover how smart time investment, systemization, and strategic delegation can transform your business into a tool that works for you—not against you.

🔑 Key Takeaways from This Episode:
✔️ How to structure a business around your ideal lifestyle instead of sacrificing your time.
✔️ The essential systems that free up your schedule while increasing profits.
✔️ A powerful mindset shift that maximizes results with less effort.
✔️ Why focusing on the right tasks (not just working harder) is the key to scaling your business.
✔️ How to eliminate bottlenecks and delegate effectively without losing control.

If you're tired of working crazy hours just to keep up, this episode will show you a proven path to work less, earn more, and reclaim your time.

🎧 Tune in now and start working smarter, not harder!

Episode Breakdown with Timestamps:⏱ 00:33 – What You’ll Learn in This Episode

• How to build a business that works for you.
• The role of systems and automation in freeing up time and increasing profits.
• Why time investment is the key to business freedom.

⏱ 01:00 – Welcome to Profit with a Plan

• Marcia shares how this podcast helps business owners scale profitably and prepare for a successful exit.

⏱ 02:15 – Jordan’s Story: From Corporate Burnout to Entrepreneurial Freedom

• The turning point that led Jordan to leave his high-stress corporate job.
• Why lifestyle design became the foundation of his business model.

⏱ 06:40 – The Power of Non-Negotiables in Business & Life

• How Jordan identified his business non-negotiables to avoid burnout.
• The importance of setting clear time and income boundaries.

⏱ 11:20 – Why Most Entrepreneurs Get Stuck in Overwork

• The common mistake: trading a 9-5 for a 24/7 job.
• How working more hours can actually stunt business growth.

⏱ 16:05 – Breaking Free from the Bottleneck in Your Business

• Why doing everything yourself keeps you stuck—and how to start delegating effectively.
• The first tasks you should outsource to free up 10-20 hours per week.

⏱ 21:30 – The 40-Hour Workweek Challenge

• How to maximize high-impact work in a 40-hour week.
• Identifying and eliminating low-priority tasks that drain time.

⏱ 26:45 – Why Most Business Owners Overcomplicate Growth

• The dangers of shiny object syndrome and how to stay focused.
• How a one-page business plan can replace complexity with clarity.

⏱ 31:10 – Productivity is NOT About Working More Hours

• Why focus beats effort when it comes to real business growth.
• The power of setting three high-priority tasks per day.

🔥 Ready to Build a Business That Gives You More Freedom?* Free resources: TheIntentionalBusiness.ca * Jordan’s free course: 7 Strategies to Grow Without Working More Hours * Connect with Jordan on LinkedIn for expert insights & strategies.

Conclusion:What if the success and freedom you’ve been chasing were already within reach—just waiting for you to shift your focus? Today’s conversation with Jordan Tait has been a powerful reminder that growing your business doesn’t have to mean working more hours. Instead, by making smart time investments, leveraging systems, and focusing on what truly moves the needle, you can create a business that supports your lifestyle rather than consumes it.

Now, it’s time to take action. What are the top three things you can prioritize this week that will bring you closer to the life and business you want? Start there, and then look at what you can delegate, simplify, or eliminate to free up even more time.

Keywords for SEO OptimizationBusiness growth strategies, Work less, earn more, Smart business systems, Time investment for entrepreneurs, Scaling a business efficiently, Entrepreneurial freedom, Productivity for business owners, Delegation and automation, CEO mindset shift, Simplifying business growth

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!

About Marcia RinerMarcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Stress-Free Hiring: How to Find the Perfect Fit for Your Team with Dr. Mike Neal
PROFIT With A Plan Podcast, EP 287
January 28, 2025

Guest: Dr Mike Neal, a practicing Optometrist and CEO of Build My Team
Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®

Episode Summary:
Tired of wasting time and money on the wrong hires? Dr. Mike Neal, CEO of Build My Team and practicing optometrist, joins the podcast to share his revolutionary approach to hiring. In this episode, you'll discover why traditional methods like resumes are outdated, how to find hidden A-player talent, and why hiring quickly and proactively can transform your business. Learn how Dr. Neal’s assessment-based hiring process can save time, cut costs, and bring the right people into your team with confidence.

🔑 Key Takeaways:

• Why resumes don't tell the full story and what to use instead.
• The critical role speed and proactivity play in hiring success.
• How Build My Team helps you find undiscovered talent tailored to your business needs.

CTA: Ready to take the stress out of hiring? Schedule a free consultation with Build My Team at buildmyteam.com.

Time-Stamps for Key Points* [00:00:07] Introduction: Overview of the episode and key topics covered. * [00:00:51] Meet Dr. Mike Neal: Optometrist, entrepreneur, and CEO of Build My Team. * [00:02:28] The Hiring Struggle: Dr. Neal’s personal experience with hiring challenges. * [00:03:40] Why Resumes Don’t Work: Outdated hiring practices and false information. * [00:05:14] The Power of A-Players: How top talent drives growth and avoids babysitting. * [00:08:33] Hiring Hidden Talent: Matching strengths and talents with job roles. * [00:12:32] Time-Saving Solutions: The Build My Team process that requires only an hour of your time. * [00:18:53] Why Speed Matters: The need for immediate follow-ups with candidates. * [00:22:29] The Assessment Process: How Build My Team identifies the best fit for your business. * [00:27:03] Shifting Mindsets: The owner’s role in delegating and empowering a great team. * [00:30:14] Cost-Effective Hiring: Why this process is affordable and efficient for small businesses. * [00:32:30] Final CTA: How to connect with Build My Team and transform your hiring strategy.

Hiring the right team members doesn’t have to be a painful process. With Dr. Mike Neal’s Build My Team system, you can save time, reduce stress, and bring in team members who align perfectly with your needs and goals. Don’t waste another day sifting through resumes—take action now and transform the way you hire.

Visit buildmyteam.com to schedule your free consultation and discover how this innovative approach can drive growth in your business.

Keywords for SEO OptimizationAssessment-based hiring, A-player employees, Small business hiring, Streamlined hiring process, Employee screening, Build My Team system, Proactive hiring strategies, Hiring for small businesses, Talent acquisition for medical practices, Cost-effective hiring solutions

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Aligning Teams with Customer-Centric OKRs with Josh Seiden
EP286 of PROFIT With A Plan Podcast

Guest: Josh Seiden, co-author of Who Does What By How Much? A Practical Guide to Customer-Centric OKRs
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Episode Length: ~35 minutes

Episode SummaryIn this episode of Profit with a Plan, Marcia speaks with Josh Seiden, a leader in customer-centric strategy, about leveraging Objectives and Key Results (OKRs) to align team efforts with customer needs. Josh shares how OKRs create clarity, empower teams to prioritize effectively, and ensure measurable customer impact.

If you’ve ever felt your team is working hard but on the wrong things, this episode will provide actionable insights and strategies to refocus your organization on what truly matters.

Key Discussion Points with Timestamps[00:00] Introduction to the Episode

• Marcia introduces Josh Seiden and his expertise in strategy, customer-centricity, and evidence-based decision-making.
• The focus: Aligning team efforts with OKRs to deliver measurable customer value.

[00:05] What Are OKRs?

• Josh explains OKRs: Objectives are clear goals, and Key Results measure progress towards those goals.
• Example: Cleveland Clinic’s goal to be "the best place in the world to receive health care" and the measurable steps to achieve it.

[00:18] The Problem with Top-Down Leadership

• Discussing how leadership’s disconnected goals can lead to wasted effort.
• OKRs bridge the gap between leadership vision and team execution.

[00:30] How OKRs Align Teams

• OKRs empower teams by providing a framework that clarifies the “why” behind tasks.
• Encouraging creativity and problem-solving among employees by focusing on outcomes rather than tasks.

[00:45] Applying OKRs in Small and Large Organizations

• Josh highlights examples of OKRs in startups, nonprofits, and enterprises.
• OKRs can focus on big goals like revenue growth or smaller initiatives like employee engagement.

[01:05] Building Customer-Centric OKRs

• The importance of understanding customer behavior to set meaningful objectives.
• Josh shares how to align internal and external goals with customer needs for maximum impact.

[01:18] Measuring Success with Key Results

• Outcomes must reflect a change in customer behavior that creates value for both the organization and the customer.
• Example: Increasing average shopping cart size as a key result for premium brand positioning.

[01:30] Implementing and Adjusting OKRs

• Setting a regular rhythm of OKR check-ins (weekly, monthly, quarterly) to assess progress and recalibrate strategies.
• Josh emphasizes the experimental nature of OKRs, encouraging teams to test and iterate.

[01:45] Overcoming Common OKR Challenges

• Why OKRs fail when they lack clarity or buy-in from teams.
• Josh introduces the OKR Repair Kit, a free resource to troubleshoot and improve implementation.

[02:00] Resources for Getting Started

• Josh’s book, Who Does What By How Much?, offers a practical guide to customer-centric OKRs.
• Visit OKR-Book.com for free tools like the OKR Repair Kit.

[02:20] Final Takeaways

• Marcia and Josh wrap up with actionable insights on aligning teams, empowering employees, and creating measurable impact.
• Key quote: “Every organization wants to get better, but OKRs help define what ‘better’ means.”

Josh Seiden has shared some incredible strategies for using OKRs to bridge the gap between leadership goals and actionable team efforts. Remember, it’s not just about working harder—it’s about working on the right things that create measurable value for your customers and your company.

If you’re ready to dive deeper into this transformative framework, check out Josh’s book, Who Does What By How Much?, and take advantage of the free OKR Repair Kit at OKR-Book.com.

Key Keywords for SEO OptimizationObjectives and Key Results (OKRs), Customer-centric strategy, Team alignment framework, Measuring organizational success, Business growth tools, Evidence-based decision-making, Boosting employee engagement, OKR implementation strategies, Practical OKR guide, OKR Repair Kit, Profit With A Plan, Business Podcast

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Fix Profit Leaks and Build a Sales Powerhouse with Nicholas Loise

Are you ready to plug the biggest profit leaks in your business and build a sales engine that drives consistent growth? In this episode of Profit with a Plan, host Marcia Riner is joined by Nicholas Loise, founder of Sales Performance Team and a seasoned sales leader. Nick shares the secrets to transforming your sales process into a powerhouse of profitability while creating systems that boost your business's value when it’s time to sell. If you’re ready to turn your sales team into a profit-generating machine, this episode is a must-listen!

Key Topics Covered:

• [00:00:06] The #1 Profit Leak in Businesses
  Nick dives into why most businesses bleed profits through lost sales and how focusing on conversion rates can reverse the trend.
• [00:08:00] Building a Foolproof Sales Playbook
  Learn how to design a replicable sales system and playbook that sets up your sales team for success.
• [00:14:15] The Key to Sustainable Sales Growth: The 5 Ps
  Nick outlines the essential components: People, Processes, Playbook, Production, and Pipeline, to create a high-performing sales team.
• [00:20:00] The High Cost of Missed Sales
  Explore how lost sales impact your bottom line and actionable strategies to address them.
• [00:28:30] The Sales Process as an Asset
  Discover how having a proven, repeatable sales process can significantly enhance your business’s enterprise value when selling.
• [00:33:50] Coaching for Sales Excellence
  Nick emphasizes the importance of coaching salespeople, analyzing calls, and refining their approach to increase conversions.
• [00:38:20] Common Sales Mistakes to Avoid
  Avoid the pitfalls of targeting the wrong audience, poor messaging, and ignoring follow-ups that hinder sales success.

Top Takeaways:

1. Plugging Profit Leaks: The hidden cost of lost sales is the largest profit killer in most businesses. Focusing on improving conversion rates and identifying why sales are lost can recover substantial revenue.
2. Creating a Sales Playbook: A detailed, repeatable sales process is essential for scaling your business and preparing it for a future sale.
3. Maximizing Enterprise Value: Systems, processes, and a capable sales team significantly boost your business’s valuation and make it a desirable acquisition.

Timestamps for Actionable Insights:

• [00:06:30] Why most businesses lose profits on sales
• [00:14:45] Developing a sales playbook that works
• [00:20:50] The importance of regularly auditing your sales process
• [00:28:00] Coaching techniques to refine sales teams’ skills
• [00:36:10] Common pipeline mistakes and how to clean them up
• [00:40:20] How small tweaks in your sales process can lead to exponential growth

Call-to-Action:
Don’t miss out on Nick’s free Sales Pack, including the top 88 strategies for a high-performing sales team. Visit https://www.salesperformanceteam.com to download now.

Subscribe and Share:

Make sure to subscribe to Profit with a Plan on your favorite podcast platform and share this episode with other entrepreneurs exploring exit strategies. Your business legacy starts here!

Keywords: Profit leaks, Sales process, Sales playbook, Sales management, Small business growth, Sustainable sales systems, Sales team development,Revenue generation, Sales strategy optimization

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Building Legacy and Profit: Exploring ESOPs with Kelly Finnell

If you’ve ever wondered how to sell your business while preserving its legacy and empowering your team, this episode is for you. Kelly Finnell shares decades of expertise to help you understand ESOPs and their role in ownership succession planning. Whether you’re planning an exit or looking to create long-term value, this episode will give you the tools to make informed decisions.

Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Kelly Finnell, ESOP Consultant - Executive Financial Services, Inc.

Episode Summary:
In this episode of Profit with a Plan, host Marcia Riner dives into the transformative power of Employee Stock Ownership Plans (ESOPs) with Kelly Finnell, one of the nation’s premier ESOP consultants and the author of The ESOP Coach. Kelly shares the benefits of ESOPs as an exit strategy, a management transition tool, and a wealth-building opportunity for employees—all while preserving your business legacy. Whether you’re exploring liquidity options or considering how to secure your company’s future, this episode offers actionable insights to help you make informed decisions.

Episode Highlights:

[00:01:10] What is an ESOP?
Kelly defines ESOPs as Employee Stock Ownership Plans, explaining their dual purpose as an exit strategy for business owners and a retirement plan for employees. Learn how ESOPs differ from traditional 401(k) plans and why they’re a unique option in ownership succession planning.

[00:06:30] The Key Benefits of ESOPs
Kelly breaks down three key features that set ESOPs apart:

1. Borrowing capability for financing transactions.
2. Stock purchase transactions with the business owner.
3. Exclusive focus on the sponsoring company’s stock.

[00:12:45] How ESOPs Create Win-Win Scenarios
Discover how ESOPs align employee efforts with company profitability, creating a sweat-equity-based retirement plan that motivates employees and drives growth.

[00:18:30] Timing Your Transition
Kelly advises business owners on when to implement an ESOP, emphasizing the importance of starting at least five years before a planned exit. Learn how an ESOP serves as a glide path for ownership transitions and leadership development.

[00:22:50] ESOP Suitability for Small and Mid-Sized Companies
Kelly outlines the ideal candidate for an ESOP, focusing on businesses with $1M+ in adjusted EBITDA and at least 30 employees. Hear real-world examples of successful ESOPs, including companies like Publix Supermarket and BDO.

[00:29:15] Tax Benefits of ESOPs
Explore how ESOPs allow companies to operate tax-free, offering significant advantages at both the corporate and shareholder levels. Kelly shares how Congress incentivizes wealth-sharing through ESOPs and why this strategy appeals across political lines.

[00:35:00] Dispelling Common ESOP Myths
Kelly addresses misconceptions, such as fears of employee-run committees and the complexities of transitioning to an ESOP structure. Gain clarity on how ESOPs maintain effective leadership and governance.

[00:40:20] Steps to Get Started with an ESOP
Kelly shares actionable advice for business owners considering ESOPs:

• Evaluate if your company meets the criteria.
• Build a leadership team to guide the transition.
• Leverage resources like his book, The ESOP Coach, and ExecFin.com for deeper learning.

Call-to-Action:
Ready to explore how an ESOP could work for your business? Visit Kelly Finnell’s website, ExecFin.com, for more resources, videos, and articles. Check out his book, The ESOP Coach, on Amazon for an in-depth guide.

Subscribe and Share:

Make sure to subscribe to Profit with a Plan on your favorite podcast platform and share this episode with other entrepreneurs exploring exit strategies. Your business legacy starts here!

Keywords: ESOPs (Employee Stock Ownership Plans), Ownership succession planning, Exit strategy for business owners, Employee ownership, Business legacy, ESOP benefits, ESOP tax advantages, Small and mid-sized businesses, Retirement planning for employees, ESOP transactions, Selling to employees, Liquidity strategies for businesses, Business succession planning options.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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The Hidden Key to Growth: How the 80/20 Rule Can Transform Your Business with Perry Marshall

Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Perry Marshall, Business Strategist, Best-selling Author, and Expert in digital advertising.

Episode Description:
What if 80% of your success comes from just 20% of your actions? This week, Marcia Riner sits down with Perry Marshall, business strategist, best-selling author of 80/20 Sales and Marketing, and a pioneer in exponential business growth. Perry shares how the 80/20 principle—and its recursive power—can help you uncover hidden profits, focus on high-impact opportunities, and stop wasting time and money on the wrong people, customers, and tasks.

If you're ready to stop spinning your wheels and start working smarter for massive ROI, this episode is a game-changer.

Key Takeaways:

1. Identify the Vital Few: Focus on the 20% of tasks, customers, and resources driving 80% of your results.
2. The Recursive 80/20 Rule: Dig deeper—the top 20% of the 20% generates 64% of outcomes.
3. Eliminate Waste: Avoid the low-impact 80% draining your resources, including unprofitable customers and efforts.
4. High-Value Offers: Create ultra-premium solutions for hyper-responsive customers willing to pay top dollar.
5. Smarter Targeting: Use data to identify and duplicate your best customers for exponential returns.

Timestamps for Key Points:

00:00 – 01:02
Introduction: What if 80% of your success is hidden in 20% of your efforts?

01:17 – 02:58
Guest Introduction: Perry Marshall’s expertise in leveraging the 80/20 rule to unlock untapped business growth.

03:15 – 06:11
The Story of “Racking the Shotgun”: Why finding the right people matters more than convincing the wrong ones.

06:35 – 09:50
The Real Power of the 80/20 Rule: The top 4% of customers or actions drive 64% of results—stop focusing on the bottom.

10:30 – 14:13
The $2,700 Espresso Machine: Why high-value customers will always pay exponentially more.

14:45 – 18:00
Duplicating Your Best Customers: How to target and attract hyper-responsive buyers using data-driven strategies.

18:45 – 24:01
Real-World 80/20: How Perry helped businesses reduce ad costs, eliminate waste, and increase profits with precision targeting.

24:10 – 29:00
Why You Should Fire 10% of Your Customers: Removing resource-draining clients to maximize profitability.

29:30 – 36:00
Posture Shift: Why sales is a disqualification process—focus only on the customers who are a perfect fit.

36:50 – 39:00
The Shortcut to Smarter Marketing: Upload your top customers to platforms like Facebook for targeted, high-value lead generation.

39:10 – 42:00
Never Develop a Product Until They Pay: Validate demand first to save time, money, and resources.

42:30 – 46:00
Final Takeaway: Work smarter, not harder, by focusing on the cream of the crop customers driving your business.

CTA for Listeners:
Ready to turn the 80/20 principle into real profits? Visit PerryMarshall.com/Podcast to grab Perry’s book 80/20 Sales and Marketing for just $7 (including shipping).

Listen Now:
Subscribe to Profit With a Plan on all major podcast platforms and never miss an episode!

Keywords: 80/20 rule, exponential business growth, Perry Marshall, high-value customers, business strategy, hyper-responsive buyers, smarter marketing, eliminating waste, digital advertising, profit maximization.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Marketing Ecosystems: Simplify Your Strategy and Amplify Growth with Angela Frank

Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Angela Frank, Fractional CMO - The Growth Directive

What if your marketing could do more by doing less? Imagine ditching the overwhelming clutter of tactics and instead focusing on a cohesive, streamlined strategy that actually works. That’s exactly what Angela Frank, fractional CMO and founder of The Growth Directive, is here to share with us today.

Angela has helped businesses generate over $50 million in revenue with her innovative Marketing Ecosystem approach—a game-changing strategy that connects every piece of your marketing to drive sustainable growth. In this episode, she reveals:

• Why your marketing ecosystem is the missing link to scaling your business.
• The key metrics that show if your marketing is paying off or wasting money.
• Insider tips for staying ahead of marketing trends in 2025 and beyond.

If you’ve ever felt like marketing is a money pit with no payoff, Angela’s insights will shift your mindset and your results. Buckle up, because this episode will show you how to simplify your marketing, amplify your impact, and position your business for long-term profitability.

🎧 Let’s dive in!

Key Points & Timestamps[00:00:04] – Introduction to Marketing Ecosystems

• What does it mean to market less but sell more?
• Angela Frank introduces the concept of a marketing ecosystem and how it integrates every aspect of your business.

[00:03:41] – The Origin of the Marketing Ecosystem

• Angela explains how her generalist background helped her identify the power of interconnected marketing strategies.
• "Think synergy: when all parts of your marketing work together, you save money and achieve better results."

[00:05:24] – Why Marketing Ecosystems Drive Business Growth

• A holistic approach fosters flexibility and experimentation.
• Business owners can avoid frustration by focusing on strategies unique to their brand.

[00:10:36] – How to Know If Your Marketing is Working

• Use tools like Google Looker or Agency Analytics to monitor performance.
• Angela advises starting with clear metrics: lead sources, conversion rates, and lifetime customer value.

[00:12:16] – The Role of Social Media in Marketing Ecosystems

• Social media may serve as an educational tool rather than a direct conversion channel.
• Angela shares the value of asking new customers, “How did you hear about us?” to understand attribution better.

[00:18:14] – Why You Need an Expert’s Help

• Avoid costly mistakes by hiring professionals to set up your marketing ecosystem.
• Angela discusses the dangers of relying solely on interns or in-house teams without strategic oversight.

[00:27:00] – Marketing Trends for 2025

1. The rise of AI snippets in organic search and how to diversify content strategies.
2. Founder-led thought leadership for brand growth.

Angela’s Actionable Tips for Entrepreneurs1. Start Small: Pick one organic channel and one paid channel to begin your marketing efforts. 2. Test Strategically: Focus on testing one element at a time—copy, visuals, or call-to-action—to gather meaningful insights. 3. Track Data: Use tools like UTM codes to pinpoint which channels are truly driving results. 4. Consider Fractional Support: A fractional CMO provides strategic oversight, saving you time, money, and effort.

Resources & Freebies🎁 Free Digital Copy of Angela’s Book: Your Marketing Ecosystem: How Brands Can Market Less and Sell More
👉Download your free copy here: https://www.yourbrandevolved.com/freebook

Connect with Angela Frank Website: The Growth Directive * Podcast: The Growth Pod* * LinkedIn: Angela Frank

Subscribe & Stay ConnectedDon’t miss out on future episodes of Profit with a Plan!
📅 New episodes drop every Tuesday on your favorite podcast platforms.

Until next week, make your plans and profit with them! 🚀

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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AI SEO & Voice Search: The New Frontier for Small Business Success

Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®

Guest: Robert Downey, co-founder of Simply Be Found

Google as we know it is dead.” Bold claim, right? But today’s guest, Robert Downey, isn’t here to sugarcoat the future. AI and voice search are rewriting the rules of how customers find businesses, and small business owners must adapt—or risk disappearing from the conversation altogether.

In this episode, Robert reveals how tools like AI SEO, voice search, and dynamic strategies are reshaping the digital landscape. If you’ve ever wondered how to stay relevant and visible as search evolves, this is the episode you can’t afford to miss.

Key Timestamps

• [00:00:06] Introduction to the Episode
  Marcia introduces Robert Downey and the provocative topic: “Google as we know it is dead.”
• [00:01:09] The Rise of Voice Search
  Discover how voice assistants like Alexa, Siri, and Google Assistant are redefining how customers search for businesses.
• [00:04:35] The Importance of Being Found
  Robert explains why small businesses must move beyond traditional SEO and adapt to AI and voice search technologies.
• [00:09:10] The 3 SEO Pillars for AI
  Robert outlines the essential components for AI optimization: Content, Authority, and Trust, and how they impact your discoverability.
• [00:12:50] Blogging for AI Success
  Learn why smaller, consistent content updates can outperform traditional long-form blogging in the age of AI.
• [00:16:30] The AI SEO Pixel Explained
  Robert introduces the AI SEO Pixel, a game-changing tool for dynamic website optimization without backend access.
• [00:20:40] Organic Search in the AI Era
  How AI search levels the playing field by prioritizing trust and relevance over paid placements.
• [00:25:50] Actionable AI Strategies for Small Businesses
  Robert shares practical ways to leverage AI, voice search, and local SEO to dominate in your market.
• [00:30:15] The Future of Search & Staying Ahead
  A warning for businesses: adapt now or risk being left behind in a rapidly evolving search landscape.

Conclusion
This episode underscores a crucial point: the way we search is changing, and businesses must evolve to stay competitive. AI and voice search are no longer optional; they’re essential. Robert Downey’s insights and tools like the AI SEO Pixel provide actionable strategies to help small businesses thrive in this new era.

Ready to future-proof your business? Visit Simply Be Found to learn more about Robert’s innovative platform.

Subscribe to Profit with a Plan on your favorite podcast platform to catch more actionable insights in future episodes. See you next week!

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Marketing + Sales = Revenue: The Formula for Business Growth with Kyle MealyIntroductionAre your marketing and sales teams working against each other instead of together? In this episode, Marcia Riner sits down with Kyle Mealy, a Fractional Chief Revenue Officer, to uncover how businesses can dissolve the silos between marketing and sales to drive growth. Kyle shares his proven framework for aligning teams, tracking metrics, and focusing on revenue to unlock untapped potential.

Host: Marcia Riner, Business Growth Strategist - Infinite Profit®

Guest: Kyle Mealy, Fractional Chief Revenue Officer - Ready For The Next Level

What You’ll Learn in This Episode* How to Align Marketing and Sales: Turn two competing teams into one cohesive revenue-driven force. * The Marketing Funnel & Sales Pipeline "MRI": A powerful tool to diagnose leaks in your revenue system. * Making Better ROI Decisions: Simplify analytics to measure efficiency and make smarter marketing and sales investments.

Episode Highlights[00:05:51] Kyle’s Unique Journey to CRO SuccessKyle’s career path has been anything but traditional, moving from lab management to running a karate school to leading a digital marketing agency. Each step taught him valuable lessons about process, data, and leadership, which now fuel his innovative revenue strategies.

[00:15:36] The "Shared Fate" ApproachKyle introduces the concept of merging marketing and sales into a unified department focused solely on revenue. This alignment eliminates inefficiencies, reduces finger-pointing, and helps teams work together toward common goals.

[00:23:40] Introducing ROAS: A New Way to Measure ROIROAS, or Return on All Sales and Marketing Spend, is a game-changer for businesses. Kyle explains how combining marketing and sales budgets into one metric helps businesses measure efficiency and identify opportunities for growth.

[00:33:00] The Revenue Cascade FrameworkKyle explains the Revenue Cascade, a simple but effective process that tracks your customer journey:

1. Awareness: How many people are learning about your brand?
2. Interest: How many are engaging with your content?
3. Action: How many take the next step, like scheduling a call or requesting more information?
4. Conversion: How many become paying customers?

By analyzing these stages, businesses can identify where they’re losing potential customers and develop strategies to fix those leaks.

[00:41:10] Real-Life Applications of Kyle’s StrategiesKyle shares success stories of businesses applying these strategies, including how one client cut unnecessary spending on events while increasing engagement with targeted campaigns.

SEO-Rich Long-Tail Keywords* Aligning marketing and sales for higher revenue * Data-driven business growth strategies * Measuring ROI in small to mid-sized businesses * Marketing funnel sales pipeline integration * Fractional Chief Revenue Officer benefits * Collaborative marketing and sales solutions * Revenue-focused decision-making for entrepreneurs

ConclusionIn this episode, Kyle Mealy showed us how aligning marketing and sales can transform your business into a revenue-driven machine. From his "Marketing Funnel & Sales Pipeline MRI" to the Revenue Cascade framework, Kyle shared actionable strategies to simplify processes, optimize resources, and drive measurable growth.

If you’re ready to take your marketing and sales to the next level, Learn more about Kyle's Revenue Cascade framework at ReadyForTheNextLevel.com

Thank you for listening to Profit with a Plan. Subscribe now so you never miss an episode. Until next week, make your plans and profit with them!

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:

Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Position Your Brand to Dominate: Stand Out, Scale Up, and Achieve Your Goals

Are you tired of blending in while your competitors steal the spotlight? It’s time to take your brand from ordinary to extraordinary. In this episode of Profit With a Plan, I sit down with Trey Robinson, a powerhouse marketing executive who has mastered the art of positioning brands for unstoppable growth. Trey shares his strategies for creating a standout brand, leveraging organic search to surpass even the biggest players in your industry, and aligning your marketing strategy with your boldest business goals. This episode is packed with actionable insights to help you position your business for success. Don’t miss it!

Host: Marcia Riner, Business Growth Strategist - Infinite Profit®

Guest: Trey Robinson, Digital Marketer - Story Amplify

Key Talking Points & Timestamps:

[00:00:05] – The Importance of Standing Out
Marcia introduces Trey Robinson and sets the stage for a conversation on brand differentiation, growth strategies, and creating a marketing foundation that drives success.

[00:04:00] – Sales and Marketing: A Dynamic Duo
Trey shares his journey from high school sales to becoming a marketing leader, highlighting the interplay between sales and marketing in building successful businesses.

[00:10:10] – Branding Beyond Logos
Trey discusses the misconception that branding is just about logos and colors. A brand is about the experience you create and the promises you deliver.

[00:15:45] – Defining Your Unique Value Proposition (UVP)
The key to differentiation: Trey explains how identifying your unique value and sharpening your niche can drive exponential growth.

[00:22:10] – The Riches in the Niches
Trey emphasizes the power of niching down and serving a specific audience exceptionally well, with examples from his own work.

[00:27:50] – Crafting a Content Strategy for Growth
How Trey used organic search and a content-first approach to help Realized Holdings grow from $5M to $15M. He explains the value of creating helpful, targeted content that meets your audience’s needs.

[00:33:15] – Building a Foundation for Long-Term Success
Trey and Marcia dive into why your brand and marketing strategy should evolve with market trends and customer needs while remaining true to your core.

[00:40:05] – Digital Audits: A Powerful Starting Point
Trey introduces Story Amplify’s free digital audit, a tool to evaluate your online presence, from social media to website performance, and actionable tips for improvement.

[00:47:20] – Final Insights and Actionable Advice
Marcia and Trey share why now is the perfect time to revisit your brand, refine your messaging, and prepare for growth in the year ahead.

Conclusion
This episode reminds us that great branding is about much more than a logo—it’s about creating an experience that resonates with your audience and drives results. Now is the time to revisit your unique value proposition and ensure your brand is positioned for success.

Don’t forget to subscribe to Profit With a Plan on your favorite podcast player so you never miss an episode filled with actionable insights to grow your business. Until next time, make your plans and profit with them!

These notes are optimized for keywords such as, Brand Positioning, Unique Value Proposition (UVP), Marketing Strategy, Organic Search Optimization, and Business Growth.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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The Riches Are in the Niches: Master Vertical Markets for Profits and Freedom

Is your business stuck in chaos, with unpredictable clients and overwhelming demands? In this episode of Profit with a Plan, Corey Quinn reveals how Deep Specialization can streamline your operations, boost profits, and free you from founder-led sales. Discover how mastering a vertical market can transform your business into a scalable, high-value company that clients love and investors want.

Host: Marcia Riner, Business Growth Strategist - Infinite Profit

Guest: Corey Quinn, Author of bestselling "Anyone, Not Everyone"

Key Points with Timestamps:* [00:02:19] - Corey’s Journey to Specialization:
Corey shares his early start in marketing, his time at Scorpion, and how he grew their revenue by 8x in six years. * [00:03:02] - What is Deep Specialization?
Corey explains how focusing on a vertical market creates better results for clients, builds employee expertise, and allows you to charge premium prices. * [00:09:08] - The Common Mistakes of Generalist Businesses:
Hear the story of Alex, a business owner who learned the hard way that catering to too many markets leads to chaos and frustration. * [00:15:56] - The Numbers Behind Specialization:
Corey crunches the numbers to show how just 1% of a vertical market can create a multimillion-dollar business. * [00:20:50] - Choosing the Right Vertical Market:
Learn the criteria for picking a vertical market, focusing on problems you solve well and markets you enjoy working with. * [00:23:32] - Building Authority in Your Vertical:
Corey outlines three strategies: inbound marketing, outbound marketing with thoughtful gifts, and relationship-based networking. * [00:28:40] - The Power of Referrals in Vertical Markets:
How to leverage “Mavens” and niche communities to create word-of-mouth momentum. * [00:33:20] - Overcoming the Fear of Missing Out:
Corey addresses the emotional and practical challenges of saying no to broad markets and why focusing is the real key to growth.

Conclusion:Corey Quinn’s insights on Deep Specialization provide a clear roadmap for breaking free from founder-led sales and creating a scalable, profitable business. By choosing a vertical market, systematizing your processes, and leveraging strategic marketing, you can serve clients better, reduce chaos, and even increase your pricing power.

If you’re ready to take the leap and transform your business, visit anyonenoteveryone.com to access Corey’s audiobook and resources.

Don’t forget to subscribe to Profit with a Plan for more actionable strategies to grow your business. Make your plans—and profit with them!

Subscribe & Learn More:Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform

These notes are optimized for keywords such as Specialization, Vertical Markets, Founder-Led Sales, Scaling, Profitability, Business podcast

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Is It Time To Upgrade Your Tax Team? Forward Thinking Tax Strategies

Ready to unlock the tax secrets that could save you thousands and accelerate your business growth? Join Marcia Riner and tax expert David Snider, CEO of Harness Wealth, as they dive into tax strategies that go beyond mere compliance. Think your current tax team has your back? Think again. From choosing the right business structure to discovering little-known tax incentives, David sheds light on ways your tax strategy might be holding your business back. Whether you're planning to expand, acquire, or even sell, this episode will open your eyes to how proactive tax planning can be a powerful growth engine. It's time to think forward and ask: Do you have the right tax team to get you there?

Key Talking Points & Timestamps[00:02:05] Meet David Snider

• David’s impressive journey from Bain Capital to founding Harness Wealth. How his experiences drive his mission to make tax and financial guidance accessible.

[00:03:30] Business Structuring for Tax Optimization

• Understanding the impact of business structure on taxes, from QSBS benefits to choosing the right entity.

[00:06:40] Differences Between Tax Planning & Compliance

• David outlines the proactive nature of tax planning vs. typical compliance, emphasizing the value of ongoing advisory.

[00:09:15] Real-Time Tax Strategy

• How “safe harbor” rules, estimated taxes, and cash flow timing can protect your business from unexpected liabilities.

[00:12:40] Entity Choice & Tax Advantages

• Post-2017 Tax Cuts implications and benefits of alternative structures like multi-member LLCs and S-Corps for reducing state taxes.

[00:16:55] Proactive Tax Advisory for Business Growth

• The importance of having a tax advisor who’s actively monitoring your business goals, potential industry changes, and tax policy shifts.

[00:22:25] Leveraging Tax Advisors as Strategic Growth Partners

• From R&D credits to location-based incentives, David discusses the tax tools that can significantly lower operational costs for growth.

[00:25:30] Specialized Advisory for Niche Markets

• Why niche-focused tax advisors, who understand the unique needs of your industry, can boost growth faster than a generalized approach.

[00:27:40] Outsourced CFO Services

• When and how businesses can benefit from outsourced CFO support as part of their tax advisory for financial forecasting and strategic cash flow management.

Conclusion:If you’re still wondering whether your current tax team has what it takes to drive your business forward, this episode is your wake-up call! David Snider reveals the possibilities that come with having a proactive, forward-thinking tax advisor in your corner—someone who can help you navigate tax policies, optimize cash flow, and fuel your company's growth goals. With the right tax team, you’re not just saving money—you’re setting your business up for lasting success.

Take advantage of David’s exclusive offer and get a complimentary consultation at https://harnesswealth.com/Marcia. Remember, the best investment you can make is in a tax strategy that aligns with your vision for growth!

Subscribe & Learn More:Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform

These notes are optimized for keywords such as Forward-thinking tax strategies, Business tax planning, Outsourced CFO for small business growth, Optimize taxes for business growth and Tax team for business sale planning.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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From Stalled to Thriving: Transform Your Business Finances In this insightful episode, Marcia Riner sits down with Stewart Ervin, founder of Bracket Management and a Fractional CFO with over 25 years of experience. Stewart shares his expert insights on business turnarounds, offering practical steps to regain control over finances, enhance operational efficiency, and boost overall business value. Get ready to learn proven strategies that can transform your business and set it on the path to profitability and growth.

Key Highlights:[00:00:05] - Episode Introduction

• Marcia introduces the topic of financial turnaround and introduces Stewart Ervin as a trusted Fractional CFO with years of experience in guiding businesses to profitability and efficiency.

[00:00:43] - Welcome to Profit with a Plan

• Marcia sets the stage for the episode, explaining the Profit with a Plan mission to help entrepreneurs boost profitability and prepare for sustainable growth.

[00:01:20] - Special Offer: Profit Booster Playbook

• Marcia offers a free resource: the Profit Booster Playbook, available at boostingprofit.com to help entrepreneurs tackle growth plateaus and profit plateaus.

[00:02:05] - Meet Stewart Ervin and Bracket Management

• Stewart shares his journey from finance to Fractional CFO work, detailing how his expertise in operational and financial strategy has helped businesses transform their financial health.

[00:04:49] - The Importance of Recognizing Financial Signals for Turnaround

• Stewart explains key indicators of a business in need of a turnaround, such as flat revenue, declining profits, and delivery issues, encouraging proactive measures for business health.

[00:07:20] - Setting Clear Goals and Avoiding Plateaus

• Stewart shares insights on why consistent growth is essential, warning against complacency and the risks of stagnant business operations.

[00:09:50] - Assessing Financials for Business Turnaround

• Stewart outlines his process of examining a business's 3-year financial overview without initial owner input to identify unbiased issues and patterns in cash flow, profits, and expenses.

[00:11:30] - Key Value Drivers in Turnarounds

• Stewart emphasizes three critical areas for improving a business's value: effective pricing strategies, cost control, and steady business growth, with a breakdown of Lean Six Sigma techniques.

[00:17:00] - How a Fractional CFO Transforms Businesses

• Stewart and Marcia discuss the strategic advantage of bringing in a Fractional CFO who aligns financial stability with operational strategy, showing why it’s a cost-effective and impactful option for businesses under $50M in revenue.

[00:19:00] - Why Incremental Change Drives Success

• Stewart explains that a disciplined approach of 3% improvements in pricing, cost reduction, and growth can create sustainable 8-10% year-over-year profit increases.

[00:24:00] - Realistic Turnaround Timelines

• Stewart shares that most turnarounds show stabilization within three months, giving business owners a roadmap to profitability without lengthy waiting periods.

[00:29:20] - The Value of a Big-Picture Perspective

• Stewart explains that successful businesses require a cohesive strategy where all departments move toward shared goals, reducing costly, reactionary fixes.

[00:30:00] - Free Business Health Assessment

• Stewart introduces Bracket Management’s assessment tool at bracketmgmt.com/assessment, a 35-question diagnostic that evaluates a business’s financial, strategic, and operational health.

[00:31:40] - Final Thoughts on Proactive Financial Management

• Stewart emphasizes the importance of engaging a financial strategist before crisis hits, highlighting the need for early intervention and consistent growth.

ConclusionIf you’re tired of seeing stagnant results and ready for real financial transformation, Stewart’s insights are the blueprint to start that journey. From stabilizing your finances to building sustainable growth, Stewart shows that with the right focus, any business can shift from plateaued to profitable. Remember, a turnaround doesn’t mean you’re at the end; it means you're ready to scale to the next level. Keep these insights in mind, subscribe to Profit with a Plan, and start making your business the success story you know it can be.

Special Offer:take Bracket Management’s free Business Health Assessment. This assessment includes 35 questions covering key areas like financial stability, operational efficiency, and strategic planning. The assessment provides a personalized report to help business owners identify strengths and areas for improvement in their business operations.

Link: bracketmgmt.com/assessment

Stewart emphasizes that the assessment is data-driven, giving an objective snapshot of where a business stands, making it a valuable tool for any owner looking to enhance business performance or begin a turnaround.

Subscribe & Learn More:Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform

These notes are optimized for keywords such as business credit, boost business credit, no personal guarantee, EIN credit, cash flow management, and business funding.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Master Business Credit: Fund Your Growth Without Personal Guarantees

Many business owners struggle to secure funding without risking their personal assets. Relying on personal guarantees leaves them vulnerable, and it can feel impossible to get the credit they need to grow.

Imagine trying to scale your business while constantly worried that one misstep could put your personal finances—and even your home—on the line. It doesn’t have to be this way. Most entrepreneurs aren’t aware of the hidden strategies that the big corporations use to access credit without the personal risk.

In this episode of Profit with a Plan, business credit expert Murray Beaulieu reveals how you can build strong business credit, avoid personal guarantees, and tap into new opportunities for funding. Learn the insider tips to protect your assets, manage cash flow, and set your business up for long-term financial success.

Key Takeaways:1. Boosting Your Business Credit

* Timestamp [00:00:07]: Marcia introduces the topic of how to build business credit without risking personal assets.
* Murray emphasizes that most businesses under $100 million lack the resources to leverage business credit properly.

1. Using Business Credit Without a Personal Guarantee

   • Timestamp [00:13:05]: Discover why it's essential to avoid personal guarantees and keep your business liability separate.
   • Murray shares how to build credit under your EIN, reducing personal risk and protecting personal assets.

   • Transferring Business Credit When Selling Your Company

   • Timestamp [00:16:36]: Marcia and Murray discuss how building a strong business credit profile can increase your company’s value when selling. Learn how to transfer business credit with the sale, making your exit strategy smoother.

   • Floating Accounts Payable & Receivable

   • Timestamp [00:21:11]: Murray touches on managing cash flow with business credit, using lines of credit, and loans against accounts receivable or inventory to maintain flexibility.

Other Highlights:* The Difference Between Personal and Business Credit

+ Timestamp [00:09:00]: Business credit isn't automatic like personal credit. You must be intentional and proactive to build it.
+ The importance of consistency in business data (addresses, phone numbers, etc.) across all platforms to avoid credit rejection.

• The Power of Leveraging Business Credit

  • Timestamp [00:14:30]: Business credit opens doors to better terms, lower insurance premiums, and credibility in the marketplace. Murray shares how a small business used business credit to outbid a larger competitor for a government contract.

  • Tips for Building Business Credit

  • Timestamp [00:25:01]: Murray shares actionable steps to ensure your business looks credible to credit bureaus, including maintaining consistent addresses and registering with business credit agencies like Dun & Bradstreet.

Actionable Advice:* Transition personal expenses used for business (like phones, utilities, etc.) into your business name to start building credit. * Regularly check your business credit report and ensure all information is up to date and consistent. * Avoid using personal guarantees whenever possible by building credit through your EIN.

Call to Action:Want to learn more about how to build your business credit? Connect with Murray Beaulieu on LinkedIn and get a free business credit report evaluation as a special offer for podcast listeners! Mention you heard about him on Profit with a Plan.

Subscribe & Learn More:Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform

These notes are optimized for keywords such as business credit, boost business credit, no personal guarantee, EIN credit, cash flow management, and business funding.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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How to Grow Your Business Using LinkedIn with Colin Hirdman

Introduction: In this episode of Profit with a Plan, Marcia Riner is joined by Colin Hirdman, co-founder of Rainmaker, a company that helps business owners, coaches, and sales teams expand their LinkedIn networks and generate sales using little-known LinkedIn features. Colin shares insider tips on how to turn LinkedIn into a powerful business tool.

Key Takeaways:

1. Philosophy for LinkedIn Success:

   • Be authentic: Show up genuinely and communicate in your own voice.
   • Educational mindset: Focus on teaching, not selling.
   • Experiment: Be willing to test different strategies and improve over time.

   • Audience Building:

   • Use LinkedIn Sales Navigator to build specific, targeted audiences.

   • Leverage LinkedIn events and thought leaders to connect with potential clients who are actively interested in relevant topics.

   • Connection Strategies:

   • Reach out to 25 potential connections daily, aiming for around 500 connections per month.

   • Prioritize connecting with those who have mutual connections, as this increases the likelihood of engagement.
   • Avoid using sales messages in connection requests—keep it simple and genuine.

   • Follow-Up Messaging:

   • After connecting, send a message that authentically thanks them—no hard sells.

   • Follow up a week later with added value, such as helpful resources, insightful questions, or relevant content.

   • LinkedIn Live Streams:

   • Host weekly LinkedIn live streams to engage your network. Use the same content deck but target different audiences.

   • Follow up with attendees after the stream, providing value and a link to your calendar for a potential strategy call.

   • Maintaining Relationships:

   • Avoid the hard sell; instead, build a relationship over time. Show value and expertise before asking for business.

   • Use LinkedIn's natural tools to nurture relationships, and consider moving conversations off-platform when appropriate.

Closing Remarks: Colin emphasizes the power of using LinkedIn as a revenue driver while maintaining authenticity. By focusing on creating meaningful connections, providing education, and taking a thoughtful approach to growth, entrepreneurs can turn LinkedIn into a profitable tool.

Connect with Colin Hirdman:

• Website: rainmakergrows.com
• LinkedIn: The only Colin Hirdman on LinkedIn!

Call to Action: If you’re looking to grow your business through LinkedIn, visit Colin’s site for a free consultation or connect with him directly on LinkedIn. And don’t forget to grab Marcia’s Profit Booster Playbook at boostingprofit.com to help you streamline your business and boost your bottom line!

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins

Introduction:In this episode, we explore how to harness the power of Google Business Profiles to enhance your local search visibility and attract more qualified customers. Our guest, Marilyn Jenkins, a digital marketing expert with over two decades of experience, shares strategies to align your online presence with search intent and use innovative tools like “Caller-ID” technology on your website. Whether you’re a local business, law firm, or service provider, these insights can help you drive growth and achieve a greater ROI.

Key Talking Points:* [00:03:12] What Is a Google Business Profile and Why It Matters: Marilyn breaks down the essentials of Google Business Profiles and how they play a critical role in increasing local search visibility. Discover why a fully optimized profile can be the key to standing out in local search results and on Google Maps. * [00:08:45] Optimizing Your Google Business Profile for Local Search Dominance: Learn actionable strategies for improving your profile, from integrating target keywords to managing reviews and keeping your information accurate. Marilyn shares how these tactics can elevate your profile's ranking and attract more traffic to your business. * [00:14:30] Understanding Search Intent and How It Impacts Your Business: Discover the importance of search intent and how it can shape your content strategy. Marilyn discusses aligning your content with what your potential customers are searching for, helping you attract more ready-to-buy leads. * [00:20:15] How “Caller-ID” Technology on Websites Can Boost Conversions: Marilyn introduces the concept of “Caller-ID” for websites, a tool that allows businesses to capture visitor data and improve follow-up with potential customers. Learn how this technology can identify high-value leads and increase your website’s conversion rates. * [00:27:50] SEO Best Practices for Google Business Profiles: Marilyn shares advanced SEO tips specific to Google Business Profiles, including crafting keyword-rich descriptions, using high-quality images, and leveraging Google Posts. These practical steps can give your business a competitive edge in local search. * [00:35:22] The Role of Reviews in Local SEO Success: Learn how customer reviews directly impact your local search ranking. Marilyn discusses strategies for encouraging positive reviews, managing negative feedback, and building a strong reputation online to attract new clients. * [00:42:10] Real-Life Success Stories with Google Business Profiles: Hear success stories from businesses that have seen substantial growth by optimizing their Google Business Profiles. Marilyn shares how these strategies led to improved visibility and increased revenue for her clients, and how you can implement similar approaches.

Guest’s Offer:Marilyn Jenkins is offering a special guide, The Google Business Profile Training Guide, which dives into the intricacies of local search and how to maximize your Google Business Profile to attract more qualified customers. Visit maximizeyourgbp.com to access this comprehensive guide and take control of your business’s online presence today.

Connect with Marilyn Jenkins:
Visit Marilyn’s website for more resources: maximizeyourgbp.com
Follow her on LinkedIn for more digital marketing tips and strategies.

Conclusion:If you’re ready to boost your local search visibility and drive more customers to your business, this episode with Marilyn Jenkins is packed with the actionable insights you need. Don’t miss the chance to transform your Google Business Profile into a powerful tool for growth.

Ready to take your business to the next level and finish the year strong? Join the Executive Edge Boardroom, where business owners come together for expert guidance, actionable strategies, and a clear path to rapid growth. Secure your spot and start building a stronger, more profitable business today! Learn more and apply here.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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How to Boost Productivity and Overcome Overwhelm with Mark Struczewski, aka Mister Productivity

Welcome to another episode of Profit with a Plan! In this episode, Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® tackles productivity with guest, Mark Struczewski, a Houston-based productivity coach and host of The Mister Productivity™ Podcast, who has recorded over 1,300 episodes. Mark shares his expert insights on eliminating overwhelm, boosting productivity, and maintaining focus. Whether you're a solopreneur or leading a team, this episode is packed with actionable tips to help you get more done without burning out.

Key Talking Points:[00:02:01] Introduction to Mark Struczewski
Marcia introduces Mark and his productivity journey, emphasizing his practical, actionable approach to managing time and eliminating distractions.

[00:04:34] The Power of Quick Wins
Mark discusses how focusing on a single, small task can help overcome feelings of overwhelm. He advises against trying to tackle everything at once, which only leads to frustration. Instead, find one quick win to build momentum.

[00:12:15] Micro Breaks for Maximum Focus
Mark highlights the importance of taking 3-5 minute micro breaks without technology to recharge your mind and body. He explains how stepping outside, grounding yourself, and taking in nature can refresh your energy and improve productivity.

[00:17:10] Scheduling vs. To-Do Lists
Mark explains why scheduling tasks on your calendar is more effective than relying on to-do lists. He shares his tip of blocking time for small, 5-15 minute tasks to avoid feeling overwhelmed by long lists.

[00:21:11] Personalizing Your Prime Time
Mark emphasizes the importance of understanding your personal prime time for productivity. Whether you're an early riser or a night owl, schedule your most critical tasks during your peak performance hours.

[00:26:40] Setting Clear Goals and Vision
Mark explains how to align your daily activities with your long-term goals. He stresses the need to start with a clear vision, then work backward to create actionable goals that feed into your plan.

[00:35:00] The Importance of Movement
Mark talks about how regular movement—whether through standing desks, rebounders, or micro breaks—can significantly enhance productivity. He shares research from the blue zones, where active lifestyles lead to longer, healthier lives.

[00:40:20] Multitasking Myth
Mark debunks the myth of multitasking, explaining that most people are simply switching rapidly between tasks, which reduces overall efficiency. Focus on one task, bring it to completion, then move on to the next.

Actionable Tips:1. Micro Breaks: Take 3-5 minute technology-free breaks throughout the day to reset your focus. 2. Plan, Don’t List: Put your most important tasks on your calendar, not on a to-do list. 3. Prioritize Your Prime Time: Identify when you're most productive and schedule your biggest tasks during that window. 4. Get Moving: Incorporate physical movement throughout the day to stay energized and productive. 5. Say No to Multitasking: Focus on one task at a time to improve efficiency and reduce stress.

Learn More About Mark Struczewski
Visit MisterProductivity.com to explore Mark’s podcast, coaching services, and productivity resources. Whether you’re looking for coaching or more productivity tips, you’ll find everything you need on his site.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Crafting Revenue-Boosting Copy: The Power of Clear Messaging with Andrea Driessen

Episode Overview: In this episode of Profit with a Plan, Marcia Riner sits down with TEDx speaker and award-winning message strategist Andrea Driessen to discuss how mastering your message can lead to increased revenue and business growth. Whether you’re a business owner whose promotional materials fail to capture the value of your offerings, a thought leader struggling to distill your expertise into a compelling hook, or someone overwhelmed by AI-generated content, this episode is for you. Andrea shares her insights on why effective messaging is crucial and how to refine your copy to connect deeply with your audience.

Key Takeaways:[00:00:10] – Introduction to the Episode:

• Marcia introduces Andrea Driessen and highlights the importance of communicating the true value of your offerings through clear and effective messaging.

[00:01:14] – Why Your Promo Materials Shouldn’t Be About You:

• Andrea emphasizes that your promotional content should focus on the audience's needs, not just your business's achievements. She explains how to shift your messaging to reflect the benefits your audience will receive.

[00:02:54] – The ‘So What?’ Test:

• Andrea introduces the simple yet powerful ‘So What?’ test, which helps business owners ensure that their messaging is audience-focused. This tool guides you to continuously ask, "So what?" to dig deeper into what truly matters to your audience.

[00:06:57] – Crafting Messaging in the Age of AI:

• Andrea discusses how AI can assist with generating content but lacks the human touch necessary to create emotional connections. She highlights the importance of using human intelligence (actual intelligence) to craft compelling, cohesive copy that resonates with readers.

[00:11:30] – The Importance of Clarity in Your Messaging:

• With attention spans shrinking, Andrea explains how crucial it is to make your messaging clear, concise, and engaging from the start. If your words don’t immediately connect with your audience, they’ll move on.

[00:13:30] – Practical Tips for Crafting Audience-Centric Copy:

• Andrea shares actionable tips for creating effective copy, such as replacing jargon with simple language and focusing on the audience's needs and pain points.

[00:14:50] – The Human Touch in Copywriting:

• Andrea explains why human copywriters are still crucial, even with AI’s rise. She discusses how human insight is necessary to write copy that builds trust, engages emotionally, and captures the essence of a brand’s voice.

[00:16:40] – Real-World Application of the 'So What?' Test:

• Andrea provides examples of the 'So What?' test in action, showing how this approach can refine and sharpen your messaging to better engage your audience.

[00:21:00] – Actual Intelligence Beats Artificial Intelligence:

• Andrea breaks down the limitations of AI in copywriting and why human intelligence is irreplaceable when it comes to crafting engaging, high-converting copy.

[00:25:00] – The Value of Professional Copywriters in Lead Generation:

• Marcia and Andrea discuss how working with a professional copywriter can shorten the sales cycle, cut through the noise, and help businesses generate leads more effectively.

Andrea’s Copywriting Secrets:* Clarity and Conciseness: (00:11:30) Clear and concise messaging is key in an age of short attention spans. Your words should instantly convey value and resonate with your target audience. * Consistency Across Platforms: (00:12:50) Andrea explains the importance of maintaining consistent tone and content across all marketing channels to build a cohesive brand. * Emotional Connection: (00:06:57) AI can’t replace the human touch. Andrea shares how human copywriters tap into emotional intelligence to make copy feel more genuine and relatable.

About Andrea Driessen:Andrea Driessen is a results-driven message strategist with a TEDx talk that has garnered nearly 2 million views. Her expertise in copywriting and marketing has helped hundreds of entrepreneurs and business leaders increase revenue by refining their messaging. Andrea is also the author of a 3x award-winning business book and a frequent contributor to LinkedIn.

Connect with Andrea:

• Website: AndreaDriessen.com
• AI vs. Actual Intelligence Insights: AndreaDriessen.com/ai
• LinkedIn: Follow Andrea for her "World-Changing Words" series where she shares actionable copywriting tips.

Sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Boosting People, Performance, and Productivity with Conor CunneenEpisode Summary:
Join Marcia Riner and Conor Cunneen in this lively and insightful episode of Profit with a Plan. Conor, an Irishman happily exiled in Chicago, brings his unique blend of humor and business wisdom to the podcast. Known for his engaging style, Conor shares his powerful 'Gift of GAB' methodology—a practical framework to improve people, performance, and productivity. Learn how this simple yet effective strategy can enhance employee engagement, foster a positive work culture, and drive team performance.

Key Points with Timestamps:

• [00:00:06] Introduction to Conor Cunneen:
  Marcia introduces Conor, known for his humor-infused business wisdom, and sets the stage for a lively discussion on people, performance, and productivity.
• [00:01:14] The Gift of GAB Framework:
  Conor introduces his 'Gift of GAB' concept (Goals, Attitude, Behavior) and how it can transform workplace dynamics by enhancing engagement and productivity.
• [00:04:30] Conor's Background and Journey:
  Conor shares his journey from the corporate world to becoming a speaker and consultant, focusing on helping people and organizations thrive.
• [00:07:40] Improving Employee Engagement:
  They discuss the importance of employee retention and creating a work environment where individuals feel valued and appreciated. Conor explains how to become a leader who inspires self-worth and motivates employees to be brand ambassadors.
• [00:11:00] Creating a Positive Work Environment:
  Conor dives into the 'Gift of GAB' methodology and the impact of positive reinforcement in fostering a supportive and productive culture.
• [00:15:30] The Power of Being Intentional:
  Marcia and Conor talk about the significance of intentional actions in daily interactions, and how this approach can drive team morale and collaboration.
• [00:18:45] Practical Tips for Leaders:
  Conor shares simple yet effective techniques for leaders, including using positive language, addressing people by their names, and recognizing contributions to build a motivated and engaged team.
• [00:22:10] The Impact of Compliments and Recognition:
  Conor emphasizes the power of genuine compliments and how they can create a win-win situation for both the giver and the receiver.
• [00:30:05] Applying GAB in Various Areas of Life:
  Marcia and Conor discuss how the 'Gift of GAB' framework can be applied not just in business but also in personal life, enhancing relationships and interactions.

Highlights:

• Conor’s humorous take on corporate life and how humor can be a tool for reinforcing key business messages.
• The importance of creating an intentional and positive work environment to boost employee morale and productivity.
• Insights into how leaders can use simple techniques to improve team dynamics and achieve business goals.

Actionable Takeaways:

• Implement the 'Gift of GAB' framework in your leadership style to enhance employee engagement and retention.
• Start using the CHAPS acronym—Compliment, Hear the words "Thank you," Address people with their names, Positive language, and Smile—to create a positive atmosphere in the workplace.
• Be intentional about your interactions and use positivity as a tool to motivate and engage your team.

Connect with Conor Cunneen:

• Website: irishmanspeaks.com
• Social Media:
  • Twitter (X): @IrishmanSpeaks
  • Instagram: @IrishmanSpeaks
  • TikTok: @IrishmanSpeaks
  • LinkedIn: Conor Cunneen

Download the Profit Booster Playbook: Boost your business profitability with Marcia Riner's new Profit Booster Playbook, packed with three essential strategies and actionable steps. Get your free copy at boostingprofit.com.

Engage with Us: What part of Conor's CHAPS framework resonated with you the most? Drop your thoughts in the comments and start implementing these strategies today. Subscribe to Profit with a Plan on your favorite podcast platform for more insights on growing your business profitably.

Today's episode is sponsored by Infinite Profit® — the go-to solution for business owners ready to boost their cash flow and profitability fast. Infinite Profit® uses a proven, results-driven approach to help companies achieve lasting financial growth. At Infinite Profit®, we don't just talk profit — we deliver it!

Visit infiniteprofitconsulting.com and take the first step towards increasing your bottom line today.

Special Offer from Marcia Riner: Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created the Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its designed to give you the strategies and steps you need to elevate your profits and business with ease.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Episode Title: Fit for Success: How Fitness Can Drive Business Growth with Anthony Camacho

Host: Marcia Riner, CEO & Business Growth Strategist of Infinite Profit®Guest: Anthony Camacho, International Fitness and Sales Performance Coach

Episode Description:
In this episode of Profit with a Plan, Marcia Riner is joined by Anthony Camacho, an expert in both fitness and sales performance, to discuss the unique ways that focusing on physical well-being can directly impact business growth. As a seven-time pro qualifier in the IFBB and a certified sales coach, Anthony has worked with entrepreneurs and businesses ranging from startups to multimillion-dollar enterprises, helping them understand how improving their fitness can elevate their sales, increase profitability, and enhance leadership.

Throughout the episode, Anthony shares actionable insights on how fitness not only boosts personal health but also plays a pivotal role in strengthening business performance. If you're looking to improve your business success while optimizing your physical health, this episode provides the strategies you need to excel in both areas.

Key Highlights:

• [00:03:00] The Fitness-Credibility Connection: Anthony explains how improving your physical fitness enhances your credibility in the business world, making you more attractive to clients and opening new opportunities for revenue growth.
• [00:06:45] Fit for Success: Learn the three key elements that blend fitness with business strategies to boost both your personal and professional success. Anthony discusses how maintaining your physical health drives higher sales performance and helps business owners stand out.
• [00:10:55] Uncovering the Overlooked Factor in Business: Discover the number one factor many entrepreneurs overlook in their business, and how focusing on fitness can be the game-changer that helps break through plateaus and accelerate business growth.
• [00:26:40] Building Mental Grit: Anthony shares how the discipline and mental toughness developed through fitness can directly translate into pushing through obstacles in business, helping you achieve higher levels of profitability.
• [00:31:30] The Importance of Daily Accountability: Learn why daily accountability in both your fitness routine and business efforts can significantly impact your long-term success. Anthony emphasizes how regularly tracking progress keeps you on course for consistent growth.

About Anthony Camacho:
Anthony Camacho is an International Fitness and Sales Performance Coach, a fitness model, and a seven-time pro qualifier in the International Fitness and Bodybuilding Federation (IFBB). He has worked with businesses ranging from startups to companies worth up to $40 million, helping them improve their sales performance by focusing on physical and mental well-being. Anthony is also a bestselling author and founder of Top Producer Factory, where he coaches business owners on how to elevate their sales through improved fitness and leadership skills.

Special Offer from Anthony Camacho:
Anthony is offering a limited-time opportunity for a free one-on-one session for those ready to become “Fit for Success.” This session is designed to help you unlock new levels of sales performance by integrating fitness into your routine. To apply, complete the application on Anthony’s website and show why you’re committed to making this transformation.

Connect with Anthony Camacho:

• Instagram: @AnthonyCamacho_Hitman
• TikTok: @AnthonyCamacho_Hitman
• Facebook: Anthony Camacho
• YouTube: Top Producer Fitness

Today's episode is sponsored by Infinite Profit® — the go-to solution for business owners ready to boost their cash flow and profitability fast. Infinite Profit® uses a proven, results-driven approach to help companies achieve lasting financial growth. At Infinite Profit®, we don't just talk profit — we deliver it!

Visit infiniteprofitconsulting.com and take the first step towards increasing your bottom line today.

Special Offer from Marcia Riner: Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created the Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its designed to give you the strategies and steps you need to elevate your profits and business with ease.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Breaking the Growth Ceiling: How to Scale Your Business Without Working Harder "What if you could reclaim 50% of your time and still grow your business? It’s not about working harder; it's about working smarter and more intentionally." – Brandon Gano Are you feeling trapped by the growth ceiling in your business, no matter how much effort you put in? What if the answer isn't working harder but working smarter? In this episode of Profit with a Plan, Marcia Riner sits down with visionary entrepreneur Brandon Gano, who shares his game-changing insights on breaking through business roadblocks. Learn how to identify the hidden issues that are holding your business back and discover strategies to scale your company without sacrificing your sanity or adding more hours to your workweek. If you're ready to take your business to the next level, this episode is a must-listen! Host: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit®Guest: Brandon Gano, Co-Founder of WhadIf Key Topics Discussed:

1. Where Growing Businesses Get Stuck:
   Many business owners hit a growth ceiling that feels impossible to break through. Brandon discusses the common pitfalls that businesses face and how these barriers can often be self-imposed. Instead of working harder, identifying and addressing hidden obstacles within the business can lead to breakthroughs.
2. Pinpointing the Root Causes of Business Issues:
   Rather than assuming the solution lies in more leads or additional marketing spend, Brandon emphasizes the importance of diagnosing the real problems. He compares this approach to a doctor's diagnosis—asking the right questions and analyzing symptoms to find the true cause of issues, rather than jumping to drastic solutions.
3. Scaling Beyond Current Limits Without Adding More Hours:
   The episode dives deep into how business owners can scale their operations without working themselves into the ground. Brandon introduces the concept of intentional business model design, which involves aligning all parts of the business to function seamlessly as a cohesive unit. By doing so, entrepreneurs can achieve growth without the burnout that typically accompanies expansion.

Highlights:

• Diagnostic Tools: Brandon talks about a free diagnostic tool available on the What If website. This tool asks critical questions that help identify where business pain points and roadblocks are, offering a clearer path to resolution.
• Historical Business Insights: Brandon provides an interesting look into how the evolution of business structures since the Industrial Revolution has led to the common departmental silos and competition for resources that exist today. He explains how this historical context affects even small businesses and why a new approach is necessary.
• Practical Steps for Business Owners: The conversation offers practical advice, like conducting time studies to understand how business owners are spending their time. This self-awareness is a crucial first step in reallocating tasks and focusing on strategic growth activities.

Takeaways for Business Owners:

• Evaluate Your Business Structure: Look at your business as a whole and identify areas where you may be acting as the bottleneck. Start considering ways to delegate tasks and build systems that allow your business to operate efficiently without your constant involvement.
• Adopt a Holistic Approach: Avoid seeing different functions (like marketing, sales, and finance) as separate entities. Integrate them to work towards a unified business goal.
• Plan for Serenity: Aim to build a business environment where serenity is part of the culture. Constant firefighting and crisis management are unsustainable. Focus on systems and training that empower your team to handle issues independently.

Resources Mentioned:

• Free 3-Part Audio Series: Learn how to reclaim 50% of your time and set up your business for scalable growth by visiting whatif.com/clarity.

Call to Action:

• Join the Conversation: Share your biggest business roadblock in the comments. Brandon and Marcia might offer some insights to help you overcome them!
• Subscribe and Stay Updated: Don’t miss out on future episodes of Profit with a Plan. Available on all major podcast platforms.

Connect with Brandon Gano:
While not on social media, you can explore more about Brandon's approach to business growth and his partnership with Sean Delaney by visiting What If.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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The Profitability of Peace: How Letting Go Leads to Greater Success

What if the very emotions you’re ignoring—like guilt, judgment, and an insatiable drive for more—are the ones silently sabotaging your business success? In today’s episode, I’m joined by happiness expert Matt O’Neill, who’s here to challenge the idea that grinding harder leads to greater profits. Instead, he’ll reveal how prioritizing peace, generosity, and clearing out those bad moods might just be the key to unlocking the abundance and profit you’ve been chasing. Ready to discover a more joyful path to success? Let’s dive in.

Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit

Guest: Matt O'Neill, Happiness Expert, Host of the "Good Mood Revolution" Podcast, and Author of the "Good Mood Revolution" Book

Key Talking Points:

1. The Cost of Guilt and Judgment:

   • How the emotions of guilt and the wound of judgment hold back your abundance and profit.
   • Matt’s personal experience with judgment and its impact on his business and personal life.

   • Prioritizing Peace Over Insatiable Desire:

   • The pivotal moment in an entrepreneur's journey when they can choose peace over relentless ambition.

   • How recognizing and healing from feelings of inadequacy can lead to lasting success.

   • The Power of Generosity:

   • Why being generous in spirit with employees and clients is the most profitable strategy in the long run.

   • How a positive company culture starts with the leader’s happiness and its ripple effect on business outcomes.

   • The Importance of Clearing Bad Moods:

   • Introduction to the 8 bad moods that can sabotage your happiness and success.

   • Why addressing these moods is more crucial than focusing solely on profit growth.

Memorable Quotes:

• "Happiness is not just a feeling; it's the most profitable strategy you can implement in your business."
• "The relentless pursuit of more can often be the very thing that holds us back from true abundance."
• "If you don't like the way you're going, it's never too late to change direction and prioritize what truly matters."

Call to Action:

• Take the Free Assessment: Discover your "Bad Mood Saboteur" and your "Good Mood Superpower" by visiting Matt O'Neill's website at MattONeill.com. Understand what's holding you back and what can propel you forward.

Listener Engagement:

• Share Your Insights: After taking Matt’s quiz, share your superpower and bad mood saboteur in the comments. Let’s see what trends emerge among fellow entrepreneurs.
• Subscribe and Stay Tuned: Don’t miss out on more powerful insights. Subscribe to "Profit with a Plan" on your favorite podcast platform and tune in next week for more tips on growing your business profitably.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Maximizing ROI from Your PR: Secrets to Turning Media Exposure into Profit

Ever wondered how to turn your media exposure into cold, hard profit? In this episode, we're diving deep with PR expert Mitch Carson, who’s mentored top CEOs, speakers, and authors on how to maximize their PR efforts for real financial returns. Whether you're looking to boost your credibility or get your business featured on major networks, Mitch shares the strategies that can transform your PR into a profit-generating powerhouse. Tune in and discover how to make your media presence truly pay off!

Key Takeaways:

1. Leveraging PR for Profit: Mitch shares how to use PR not just for exposure but for creating real financial returns. He explains the importance of having a strong media presence, including network TV interviews, and how these can position you as a credible expert in your industry.
2. The Power of Newsjacking: Learn how to piggyback on current events and trends to gain media coverage that resonates with your audience. Mitch recounts his own experience during the 9/11 tragedy, where he successfully used PR to market a product that supported a good cause, garnering global attention.
3. Why Credibility Matters: Mitch emphasizes the role of credibility in PR. He discusses how being featured in respected publications like Forbes or Entrepreneur can significantly boost your trustworthiness in the eyes of potential clients.
4. PR for the Everyday Business: Not just for big names, PR can be a game-changer for local businesses too. Mitch outlines practical steps for small business owners to gain media attention, from writing columns in local publications to getting involved in community-driven initiatives.
5. The Importance of a Unique Selling Proposition (USP): Mitch highlights the need for a compelling USP to stand out in media pitches. He shares examples of how even the most mundane businesses, like plumbing, can become media darlings with the right PR strategy.

Why This Matters: In a crowded marketplace, being the best-kept secret won’t cut it. This episode teaches you how to get seen, build credibility, and ultimately drive more profit through strategic PR efforts.

Call to Action: Ready to see how PR can transform your business? Mitch is offering a free consultation to help you assess your current PR strategy and identify opportunities for growth. Visit https://GetInterviewedGuaranteed.com/MeetWithMitch to schedule your session.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Safeguarding Your Business in the Age of AI with Myra Roldan

Are you feeling the pressure of keeping up with AI advancements while protecting your business data? The rapid pace of technology is overwhelming, and the stakes are high. One wrong move can lead to a catastrophic data breach.

But fear not! In this episode of Profit with a Plan, Marcia Riner sits down with Myra Roldan, a powerhouse in AI and data protection. Myra is the founder of Undesto and a LinkedIn Top AI Voice, and she’s here to demystify AI and share cutting-edge strategies to help you navigate this complex landscape safely. Tune in and discover how to leverage AI without compromising your data security.

Key Discussion Points:

1. Understanding AI and Data Protection:

   • The rapid advancements in AI and the accompanying data protection challenges.
   • Myra explains how AI developments present both opportunities and risks for businesses.

   • AI Policy and Strategy:

   • Importance of having an AI policy and strategy in place.

   • How to socialize and enforce AI policies within your organization.

   • Conducting Risk Assessments:

   • Steps to perform a risk assessment to identify vulnerabilities in your systems.

   • The significance of data classification and understanding what information can and cannot be shared.

   • Employee Education:

   • The necessity of educating employees about AI and data protection.

   • How informed employees can prevent potential data breaches.

   • Implementing Security Measures:

   • Practical steps to secure your network and manage the use of generative AI tools.

   • How to use third-party tools like Zapier for safe data processing.

   • Maximizing AI While Ensuring Security:

   • Balancing the use of AI to enhance productivity without compromising data security.

   • Real-life use cases and success stories of AI implementation.

   • Data Privacy and Consent:

   • The importance of having a data privacy policy and obtaining customer consent.

   • How to manage data storage and sharing in compliance with regulatory requirements.

   • Proactive Measures for Small Businesses:

   • Simple yet effective steps for small and medium businesses to protect their data.

   • How to prioritize AI initiatives and measure return on investment.

Conclusion: Marcia and Myra wrap up the discussion with actionable insights and practical advice for entrepreneurs looking to navigate the AI landscape safely. Myra also shares a special offer for listeners: a free report on safeguarding business data in the age of generative AI, available on her website, Undesto.ai.

Call to Action: Download Marcia’s new Profit Booster Playbook at BoostingProfit.com to discover three essential strategies to make this your most profitable year ever. Don’t forget to subscribe to Profit with a Plan on your favorite podcast platform and join the conversation by sharing your AI strategy in the comments.

Connect with Myra Roldan:

• Website: Undesto.ai
• LinkedIn: Myra Roldan
• TikTok: Learn with Myra

Subscribe and Stay Updated: Catch new episodes of Profit with a Plan every Tuesday for more profitable insights and strategies. Make your plans and profit with them!

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Episode Title: The Hidden Benefits of Preparing Your Business for Sale

Host: Marcia Riner | Business Growth Strategist, Infinite Profit®

Guest: Marty M. Fahncke | Acquisitions Advisor, Westbound Road

Episode Summary:In this insightful episode, Marcia Riner and Marty Fahncke delve into why every business owner should prepare their business for sale, even if they never plan to sell it. Marty, who has helped hundreds of small businesses scale to over $1 Billion in revenue and facilitated $450 million in acquisitions, shares his expert insights on how proper preparation can significantly increase a business's value and readiness for unforeseen circumstances.

Key Talking Points:

1. Marty's Journey and Expertise: Marty shares his extensive background in business growth and acquisitions, emphasizing the lessons he learned along the way. His experience highlights the critical importance of always being ready to sell.
2. Why Every Business Should Prepare for Sale: Marty discusses the often-overlooked reasons for preparing your business for sale, including the "Four D's and a B" (Divorce, Debt, Disagreements, Disease, and Burnout). These factors can unexpectedly force a business sale, and being prepared can prevent financial loss and ensure smooth transitions.

3. Steps to Maximize Business Value:

   • Get Your Financials in Order: Accurate, up-to-date financials are crucial. Marty emphasizes the need for professional bookkeeping and accounting to ensure your financial health is transparent and appealing to potential buyers.
   • Implement an Operating System: Establishing a comprehensive business operating system enhances efficiency and streamlines operations, making the business more attractive and easier to transition.
   • Owner Exit Plan: Reducing the owner's involvement in daily operations increases the business's appeal to buyers, as it demonstrates that the business can run independently.
   • Identify Your Buyer: Building your business with a potential buyer in mind helps ensure it meets the criteria that make it attractive to future owners.
   • Understand Your Valuation Target: Knowing your business's true value and what it takes to reach your financial goals is essential for long-term planning and eventual sale.
   • Focus on Profit, Not Tax Mitigation: Prioritizing profit over minimizing taxes increases your business’s valuation, making it more appealing to buyers.
   • Prepare for the Long Term: Maintaining clean and profitable financials and operations for at least three years before a sale can significantly enhance your business's value and appeal.

Key Quotes:

• "Even if you never plan to sell your business, things can happen that might force you into it."
• "Preparing your business for sale, even if you never plan to sell it, is a wonderful thing no matter what."
• "A business that revolves around you is very difficult to sell because I can't sell you."

Special Offer: Marty offers a free copy of his upcoming book, "Boomer Sells the Business: A Step-by-Step Guide to Cashing Out and Living Large," along with a workbook. Listeners can email book@boomersellsthebusiness.com with the subject line "Profit with a Plan" to get on the list.

Actionable Advice:

• Download Marcia's Profit Booster Playbook: Packed with three profit strategies and actionable steps to make this your most profitable year. Available for free at boostingprofit.com.
• Engage with the Podcast: Share your comments and questions in the thread. Let Marcia and Marty know which strategies you're implementing in your business.

Connect with Marty:

• Website: http://westboundroad.com
• LinkedIn: Marty M. Fahncke
• Email for Book: book@boomersellsthebusiness.com

Final Thoughts: Marcia and Marty emphasize the importance of planning for the future and the significant benefits of preparing your business for sale. Whether you're looking to grow, optimize, or sell, the insights shared in this episode are invaluable for every entrepreneur.

Next Episode Teaser: Stay tuned for more great profitable information on next week’s show. Subscribe to Profit with a Plan on your favorite podcast player to catch new episodes every Tuesday.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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One Conversation Away: Transforming Marketing with Tom Schwab

Host: Marcia Riner | Profit Booster®, Business Growth Strategist, CEO Infinite Profit®

Guest: Tom Schwab, Founder of Interview Valet, Author of Podcast Guest Profits

Overview: Join Marcia Riner and Tom Schwab as they enter into the evolving landscape of marketing. Tom, known as the godfather of podcast interview marketing, shares his revolutionary insights on how one powerful conversation can change your marketing strategy forever.

Key Talking Points:

1. NearBound Marketing:

   • Tom introduces the concept of NearBound Marketing, explaining why the future of marketing isn't just outbound or inbound but a combination that leverages existing relationships to generate new business opportunities.

   • Big Fish Don’t Swim Through Funnels & Whales Don’t Click:

   • Discover why high-value clients aren't engaging with traditional funnels and how you can reach them more effectively through personalized conversations.

   • OBSCURITY: Every Business’s Biggest Problem:

   • Understand how obscurity is the biggest challenge for businesses today and learn strategies to overcome it through targeted podcast guesting.

Show Highlights:

• Efficiency vs. Effectiveness in Marketing: Marcia and Tom discuss the frustration of marketing efforts becoming more efficient but less effective. They explore how traditional strategies are failing small and medium-sized businesses.
• The Power of Conversations: Tom explains how a single, well-placed conversation can be more impactful than any funnel, emphasizing the importance of podcast interviews in building genuine connections and trust.
• Building Authority and Trust: Learn how podcast interviews can establish you as an authority in your field, helping you reach your ideal clients and grow your business.
• Evergreen Content: Tom highlights the longevity of podcast content compared to other marketing methods. A podcast interview can remain relevant and searchable for years, providing ongoing value and exposure.
• Actionable Tips for Podcast Guesting: Tom provides practical advice on how to get started with podcast guesting, including preparing for interviews, choosing the right podcasts, and effectively engaging with the audience.

Guest Resources:

• Interview Valet: Visit Interview Valet to learn more about Tom Schwab's services and how podcast interview marketing can grow your business.
• Podcast Guest Profits Book: Get Tom’s book, Podcast Guest Profits: How to Grow Your Business With A Targeted Interview Strategy, for free at https://interviewvalet.com/profitwithaplan/. Internationals requests will get an ebook.

Call to Action:

• Have questions or want to share your podcast experiences? Comment below, and Marcia and Tom will respond. Let them know what types of podcasts you’re interested in or share your own guesting experiences.
• Subscribe to Profit with a Plan on your favorite podcast platform and never miss an episode filled with valuable insights and strategies to make your business more profitable.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Turning a Customer Service Cost Center into a Profit CenterHost: Marcia Riner, CEO & CFP of Infinite Profit

Guest: James O'Brien, Co-Founder and CEO of Ducky

Introduction: In this episode of "Profit with a Plan," Marcia Riner dives into the transformative power of turning your customer service department from a cost center into a profit center. Joining her is James O'Brien, co-founder and CEO of Ducky, an AI customer support company. James shares his insights on leveraging customer interactions to drive revenue and create loyal advocates for your brand.

Key Topics Covered:

1. The Problem with Traditional Customer Service:

2. Many businesses view customer service as a necessary expense.

3. The frustration of investing resources into a service that doesn’t seem to pay off.

4. How customer service can become a roadblock to growth.

5. Transforming Customer Service:

6. James O'Brien shares game-changing strategies to shift the perspective from cost center to profit center.

7. Leveraging customer interactions to drive revenue.

8. Creating loyal advocates for your brand.

9. The Role of AI in Customer Service:

10. Introduction to Ducky, an AI customer support company.

11. How AI can augment human capacity rather than replace it.

12. Specific examples of how Ducky integrates with existing systems like Zendesk.

13. Practical Steps to Improve Customer Service:

14. The importance of asking customers for feedback on their preferred interaction methods.

15. Automating repetitive tasks to free up time for more strategic activities.

16. Using AI to improve the efficiency and effectiveness of customer service representatives.

17. Enhancing Customer Retention:

18. The value of retaining customers over acquiring new ones.

19. The role of customer service in building long-term customer relationships.

20. Strategies for upselling and cross-selling to existing customers.

21. Implementing AI Solutions:

22. The simplicity of integrating AI tools like Ducky with minimal technical work.

23. The process of onboarding and fine-tuning the system to fit specific business needs.
24. Overcoming the initial resistance to new technology by demonstrating ease of use and value.

Call to Action: Listeners are encouraged to explore how AI can enhance their customer service and drive profitability. Visit Ducky's website for a demo and see how it can transform your customer interactions. Additionally, download Marcia’s new Profit Booster Playbook at boostingprofit.com to discover essential strategies for making this your most profitable year ever.

Conclusion: Marcia and James highlight the importance of customer experience in driving business growth. They emphasize that with the right tools and strategies, customer service can become a powerful profit engine. Listeners are invited to reach out with their questions and challenges, ensuring they get the most out of their customer service departments.

Subscribe: Don't miss out on more great episodes of "Profit with a Plan." Subscribe to the podcast and tune in every Tuesday for actionable insights to boost your profitability.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Accelerate Your Business Growth through Acquisition with Jeff Villwock

Introduction: In this episode of Profit With A Plan, Marcia Riner dives into the powerful strategy of business acquisition. Discover how acquiring existing businesses can be a shortcut to expansion, financial stability, and long-term success. Joining her is Jeff Villwock, an expert with over 40 years in the investment banking industry and CEO of Rittenhouse Book Distributors LLC.

Key Topics Covered:

1. Introduction to Business Acquisition:

   • Benefits of acquiring existing businesses.
   • Shortcuts to expansion and financial stability.
   • Real-world examples of successful acquisitions.

   • Jeff Villwock's Expertise:

   • Jeff's background and career highlights in investment banking and healthcare services.

   • His experience with over $2.5 billion in transactions.
   • The transition from investment analyst to forming his own investment banking firm.

   • Understanding the Acquisition Process:

   • Navigating M&A transactions.

   • Raising capital for acquisitions.
   • Identifying the right opportunities and evaluating businesses for purchase.

   • Finding the Right Business to Acquire:

   • Strategies to locate underperforming but valuable businesses.

   • Utilizing platforms like LinkedIn to identify potential targets.
   • Building relationships with potential sellers and understanding their motivations.

   • Overcoming Common Obstacles:

   • Addressing concerns like funding and integration.

   • The role of SBA programs and asset-based lending in financing acquisitions.
   • Importance of thorough due diligence and having an expert advisor.

   • Real-World Success Stories:

   • Jeff’s involvement in significant acquisitions, such as Iasis Healthcare and Surgis LLC.

   • Recent examples of successful client acquisitions facilitated by Jeff.

   • Post-Acquisition Integration:

   • Ensuring smooth transitions and maximizing the value of the acquired business.

   • Strategies for trimming costs and enhancing profitability.

   • Long-Term Growth and Wealth Creation:

   • How business acquisition can significantly boost your net worth.

   • The importance of focusing on long-term growth and exit strategies.

Call to Action: Listeners are encouraged to explore acquisition opportunities to grow their businesses. Jeff Villwock offers his expertise through his platform, the Acquisitions Professor. Find out more about how Jeff can assist with your acquisition needs at JeffVillwock.com or AcquisitionsProfessor.com.

Subscribe and Follow: Don’t miss out on future episodes of Profit With A Plan! Subscribe on your favorite podcast platform to stay updated with the latest insights on boosting your business profitability.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Visual Data Analytics: Transforming Business Insights with Peter O'Sullivan

Do you find it difficult to make sense of endless data? Overwhelmed by complex reports that don't seem to drive actionable insights? In this episode, we're joined by Peter O'Sullivan, a master in visual data analytics, who will transform how you view and utilize your business data.

Learn how visual tools can simplify complex data, reveal hidden opportunities, and drive smarter decisions. Don't miss out on unlocking the true potential of your data—tune in now and revolutionize your business insights!

Host: Marcia Riner, The Profit Booster

Guest: Peter O'Sullivan, Founder of HighBeam Analytics

Key Discussion Points:

1. Introduction to Data Analytics:

   • Understanding the basics of data analytics and its importance for businesses.
   • Differences between having data and effectively utilizing it.

   • Why an Additional Application?

   • The necessity of tools like InsightQ™ for comprehensive data analysis.

   • Benefits of customized solutions for distributors.

   • Creating InsightQ™:

   • Peter’s journey from large corporations to founding HighBeam Analytics.

   • The inspiration and process behind developing InsightQ™.

   • Customization for Distributors:

   • Why InsightQ™ is tailored specifically for distributors.

   • The advantages of using a specialized BI application.

   • Enhancing Data Capabilities:

   • Key elements for businesses to improve their data analytics.

   • Essential skills and roles needed in a data-driven organization.

   • Leveraging AI:

   • Insights into the use of AI and machine learning in business operations.

   • Practical tips for managers to adopt AI technologies effectively.

   • Visual Analytics:

   • The power of visual analytics in simplifying complex data.

   • How visual tools can provide intuitive insights for better decision-making.

   • Building Your Own Data Analytics:

   • Steps to start with data analytics using tools like Power BI.

   • Importance of having a fundamental understanding of your business data.

   • AI and Generative AI:

   • Distinguishing between AI and generative AI.

   • How generative AI can enhance business operations.

   • Advice for Small Businesses:

   • Incremental changes to boost profitability.

   • Importance of external consultants and domain experts.

Key Takeaways:

• The importance of data analytics in gaining competitive advantages.
• How tailored solutions like InsightQ™ can transform business operations.
• Practical advice for small businesses to start their data analytics journey.
• The role of AI in future-proofing business strategies.

Resources Mentioned:

Visit HighBeam Analytics to discover how to optimize your sales and operations with data analytics. Download the Boosting Profit Playbook for actionable strategies to enhance your business profitability.

• https://www.highbeamanalytics.com

Engage with Us:

• Share your thoughts and questions in the comments.
• Subscribe to Profit with a Plan for more insights and strategies.
• Join us next Tuesday for another episode filled with valuable business tips.

Tune in to learn how to turn your business data into a powerful tool for growth and efficiency.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Amplify Your Business with Organic Social Media

Episode Overview:

In this episode of "Profit with a Plan," Marcia Riner chats with Molly Mahoney, The Prepared Performer, about leveraging organic social media, AI, and chat automation to skyrocket sales. Molly shares her viral "Go Live And Monetize" method and insights on creating authentic, engaging content.

Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit

Guest: Molly Mahoney, Social Media & AI Expert, CEO of The Prepared Performer

Key Talking Points:

1. The Power of Organic Social Media:

   • Learn how Molly's "Go Live And Monetize" method reached millions organically.
   • Discover strategies to create authentic, engaging content that resonates with your audience.

   • Building Deeper Connections:

   • Leveraging AI and chat automation to build deeper connections and relationships with your audience.

   • The importance of consistent content and showing up authentically to nurture your audience.

   • Visibility and Credibility:

   • How consistent, valuable content boosts your visibility and credibility online.

   • The significance of having a strong online presence for when potential clients research you.

   • Engaging Your Audience:

   • Tips on using polarizing questions and fun, human content to increase engagement.

   • Examples of effective engagement tactics, like asking simple yes or no questions.

   • AI in Content Creation:

   • How AI can streamline content creation and marketing efforts.

   • Real-world examples of using AI for market research, organizing data, and automating content.

   • Case Studies and Success Stories:

   • Molly shares stories of clients who successfully used these strategies to connect with their audience and boost sales.

   • Insights into the importance of follow-up and nurturing relationships for long-term success.

   • Overcoming Challenges:

   • Addressing common hurdles in social media marketing and providing practical solutions.

   • Emphasizing the need for systems and consistency to avoid overwhelm and maximize results.

   • Fun and Human Connection:

   • The value of incorporating personal interests and fun elements into your content.

   • Building relationships based on shared interests and authenticity.

Resources and Links:

• • Molly Mahoney's Free 2-Week Trial of Content Club: Molly.live/profit

Engage with Us:

• Share your polarizing questions (e.g., "Brussel sprouts: yes or no?") in the comments to boost engagement.
• Subscribe to "Profit with a Plan" on your favorite podcast platform for more insightful episodes.

Next Week's Episode: Don't miss the next episode, where we continue to bring you actionable strategies to make your business more profitable. Tune in every Tuesday for more great content and expert advice.

Closing Thoughts: Marcia and Molly encourage listeners to implement the strategies discussed and to engage with them online. Building authentic connections and providing value through consistent content is key to growing your business organically.

Connect with Molly Mahoney:

• Facebook & LinkedIn: Molly Mahoney
• Instagram: The Prepared Performer
• New Podcast: Authentically Awesome (launching soon)

Stay tuned for more episodes of "Profit with a Plan" and make your plans to profit!

Engage with UsWe’d love to hear your questions and comments! When was the last time you reviewed your payment processing? Drop us a message, and we’ll get back to you with personalized advice.

Don’t forget to subscribe to Profit with a Plan on your favorite podcast platform and stay tuned for more insightful episodes every Tuesday.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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Streamline Your Business with Cutting-Edge B2B Payment Solutions

IntroductionIs cash flow a constant headache for your B2B or B2G business? Are inefficiencies draining your resources and profits? You’re not alone, and we have just the solution. In this episode, we're diving deep into B2B payment solutions, exploring strategies to streamline operations, save money, and enhance payment security.

Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®

Guest: David Ademola, B2B Payment Expert at PayNation™️

Key Talking Points1. Removing Manual Processes

* Automation in payment systems reduces errors and saves time.
* Integrating accounting software like QuickBooks or Zoho can streamline data entry and processing.
* Open API integrations simplify connections between existing platforms.

1. Accelerating Cash Flow

   • Using tailored payment solutions to cut down on delays and improve cash flow.
   • Understanding and utilizing Level 2 and Level 3 optimization to reduce processing fees significantly.
   • Automating recurring billing for consistent cash flow.

   • Increasing Payment Acceptance Security

   • Leveraging advanced data entry requirements for more secure transactions.

   • Using virtual cards to control and monitor spending.
   • Implementing robust fraud prevention measures to protect financial data.

   • Improving Efficiency and Reducing Costs

   • Multi-platform integrations (QuickBooks, Zoho, CRMs, and ERPs) to enhance operational efficiency.

   • Reducing steps in payment processing from multiple entries to one or two steps.
   • Enhancing inventory management through integrated systems to avoid overstocking and understocking.

   • Exploring Payment Options

   • Beyond traditional credit card payments: ACH, e-checks, and virtual cards.

   • Offering flexible payment terms for B2G clients, such as 30, 60, or even 90-day terms.
   • Managing subscriptions and memberships efficiently with updated payment systems.

   • Navigating Fees and Margins

   • Strategies for incorporating transaction fees into product pricing.

   • Educating on the difference between surcharges and cash discounts.
   • Understanding the impact of transaction fees on the bottom line and how to mitigate them.

ConclusionStreamlining your payment processes can revolutionize your business operations and improve your financial health. Tune in to this episode to learn actionable strategies from David Ademola, a seasoned Fintech expert, and take your business to the next level.

Connect with David AdemolaFor more information on tailored B2B payment solutions and a free analysis of your payment processing systems, visit longustreferralpaynation.com and reach out for a free consultation to optimize your payment processes.

Engage with UsWe’d love to hear your questions and comments! When was the last time you reviewed your payment processing? Drop us a message, and we’ll get back to you with personalized advice.

Don’t forget to subscribe to Profit with a Plan on your favorite podcast platform and stay tuned for more insightful episodes every Tuesday.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

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From Founder to Leader: Six Powers of Balanced Leadership with Sharon Seivert

Introduction: In this episode of Profit with a Plan, we delve into the transformative journey from founder to leader. Marcia Riner discusses with Sharon Seivert of Core Consulting the six innate powers that can reshape your leadership approach, enhance your business growth, and foster a healthy organizational culture. Whether you’re feeling overwhelmed in your entrepreneurial path or eager to unlock new leadership potentials, this episode offers practical insights and strategies to elevate your business.

Key Talking Points:

1. Overcoming Entrepreneurial Overwhelm:

   • Marcia opens the discussion by addressing the common feeling of isolation and overwhelm among entrepreneurs.
   • The conversation sets the stage for discovering how shifting from founder to leader can unlock innate powers and build a thriving business.

   • The Six Powers of Balanced Leadership:

   • Sharon introduces her six powers of balanced leadership and how these can transform both leadership and organizational culture.

   • These powers include core values, vision, focus, interactions, structure, and synergy.

   • Core Values and Vision:

   • Sharon emphasizes the importance of defining core values and a clear vision.

   • She explains how these elements serve as the gravitational center for the business, guiding all decisions and actions.

   • Focus and Execution:

   • The discussion moves to the importance of focus and targeted execution.

   • Sharon shares strategies for drilling down on key opportunities and avoiding the common pitfall of spreading resources too thin.

   • Building a Cohesive Team:

   • Sharon discusses the role of interactions in modeling the right behaviors for the team.

   • She stresses the importance of hiring individuals who align with the company’s core values and vision.

   • Creating Effective Structures:

   • The conversation highlights the need for structures that support the business’s goals.

   • Sharon provides examples of how structures can be adapted to meet evolving needs and ensure sustainable growth.

   • Achieving Synergy:

   • Sharon describes how the alignment of core values, vision, focus, interactions, and structure leads to organizational synergy.

   • This synergy results in more ease, increased profitability, and a stronger, more resilient business.

   • Practical Steps for Implementation:

   • Sharon shares practical steps for entrepreneurs to implement the six powers of balanced leadership.

   • She emphasizes the importance of ongoing evaluation and adjustment to maintain alignment and achieve desired outcomes.

Resources and Next Steps:

• Sharon Seivert’s Offerings:

  • Visit http://corecoachingconsulting.com to download the free report, “What’s In It for Me?”
  • Explore additional resources, join the Core Community events, and access educational content on their YouTube channel and blog.
  • Consider reading Sharon’s book, “The Superpower of Balanced Leadership in Unbalanced Times” for a detailed roadmap.

Closing Thoughts: Marcia and Sharon encourage listeners to reflect on their core values and align their business strategies accordingly. By embracing the six powers of balanced leadership, entrepreneurs can create a harmonious and profitable business environment. Subscribe to Profit with a Plan on your favorite podcast player for more insights and actionable strategies.

Call to Action:

• Share your core values and why you’re in business in the comments section.
• Engage with the community and join the conversation about effective leadership and business growth.

By integrating these insights and strategies, listeners can move from being overwhelmed founders to empowered leaders, ready to take their businesses to new heights.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia & her team at (949) 229-2112 ♾️

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Expert Strategies for Securing Business Capital with Matthew Meehan and Luigi Rosabianca

In this episode of Profit with a Plan, host Marcia Riner sits down with financial experts Matthew Meehan and Luigi Rosabianca to explore effective strategies for securing the capital your business needs. Whether you're struggling to obtain funding or looking to enhance your financial foundations, this episode offers valuable insights and practical tips from industry veterans. Tune in to learn how to propel your business to the next level with the right financing solutions.

Key Takeaways:* Business Financing Challenges: Many business owners feel stuck and frustrated by the daunting process of securing funding. Our experts break down the common hurdles and how to overcome them. * Guest Introductions: + Matthew Meehan: With over two decades on Wall Street, Matthew has helped countless businesses secure the capital they need through strategic sales initiatives and financing solutions. + Luigi Rosabianca: Known as "The Professor," Luigi brings a diverse background in architecture, law, and political science to his strategic approach in analyzing and improving business operations. * Common Financing Myths: Dispelling the myth that money solves all business problems. Our guests discuss why throwing money at a problem isn’t always the solution. * Three Cs of Financing: Understanding the importance of cash flow, credit, and collateral in securing business financing. Learn how having even one of these elements can open doors for funding. * Building Strong Foundations: The critical role of setting up proper business entities, banking relationships, and maintaining accurate financial records to attract investors and lenders. * Collateral Options: From accounts receivable to yellow steel, discover various forms of collateral that can be leveraged for financing. * Equity vs. Debt Financing: When and how to consider exchanging equity for capital, and the benefits of profit-sharing arrangements. * Strategic Partnerships: The power of merging with complementary businesses in highly fractured industries to achieve sustainable growth and higher exit multiples. * Tips for Business Owners: Practical advice on building business credit, maintaining personal credit, and preparing your business for future financing needs.

Special Offers:* Free Guide: Download the Small Business Insiders Guide to Financing, offering six ways to get funding even with no collateral or credit issues. Available at shieldadvisorygroup.com.

Resources Mentioned:* Podcast: The Liquid Lunch Project – Available on all major podcast platforms. * Website: shieldadvisorygroup.com for more information and resources.

Engagement:We’d love to hear your questions and feedback! What kind of financing are you looking for? Share your thoughts in the comments, and let’s keep the conversation going.

Subscribe to Profit with a Plan to never miss an episode filled with valuable insights and strategies for making your business more profitable. Tune in every Tuesday on your favorite podcast platform.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia & her team at (949) 229-2112 ♾️

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The Art of Sustainable Growth with Heather UdoIntroductionAre you feeling the relentless pressure to grow your business, but unsure of the best path forward? Many business owners share this struggle, seeking the right strategies to scale successfully without risking burnout or financial strain. On this episode of "Profit with a Plan," Marcia Riner, CEO of Infinite Profit Consulting, sits down with Heather Udo, the visionary founder of Shoppable. Together, they explore the secrets of sustainable growth, offering you insights to navigate today's challenging business landscape with confidence and clarity. Tune in and discover how to build a thriving, profitable business that stands the test of time.

Key Takeaways* Growth without strategy can lead to severe challenges. * This episode focuses on scaling businesses smartly and avoiding common pitfalls.

Profitability InsightsMarcia shares her expertise as the "Profit Booster," helping business owners increase profitability and plan for future exits. She emphasizes the value of building a profitable and sale-ready business.

Guest IntroductionHeather Udo's impressive background:

• Founder and CEO of Shoppable, a successful SaaS and technology business.
• Developed technology licensed to numerous Fortune 500 companies.
• Holder of four U.S. patents.
• Award-winning entrepreneur with accolades including the 2013 Women of the Digital Awards and recognition as one of Manhattan's top 10 most powerful millennials.

Heather's JourneyHeather shares her early career experiences, learning invaluable lessons in entry-level jobs. She emphasizes the importance of gaining hands-on experience and not skipping foundational roles. Heather discusses her journey from joining a startup to becoming an integral part of its success.

Handling Business ChallengesHeather recounts a challenging experience with fraudulent leads and how it was resolved. She highlights the importance of calm problem-solving and maintaining good client relationships.

Building the Right TeamHeather offers tips on hiring effectively:

• Conduct a thorough audit of tasks before creating job positions.
• Ensure clarity in job roles to avoid misalignment and underperformance.

Leveraging Your NetworkHeather suggests using your network to find potential clients or referrals. Personalized, authentic messages to connections can lead to high response rates and valuable leads.

Avoiding Unnecessary DistractionsHeather advises focusing on core business functions and avoiding the temptation to reinvent the wheel. Utilizing existing tools and services can save resources and maintain focus on growth.

Closing ThoughtsMarcia and Heather summarize the key points discussed, emphasizing the importance of foundational business strategies for sustainable growth. Heather offers a $300 discount on her coaching services for listeners who DM her on Instagram with the code "profitpod."

Connect with Heather Udo* Shoppable: shoppable.com * Instagram: @heather_udo

Stay Connected* Subscribe to "Profit with a Plan" on your favorite podcast player. * Join the conversation and share your key takeaways in the comments or chat. Marcia and Heather look forward to your feedback and questions.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

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On this episode of "Profit with a Plan," Marcia Riner sits down with Ted Lau, the dynamic Owner and CEO of Ballistic Arts. Ted shares his expertise on transforming marketing skepticism into tangible success, especially for B2B businesses.

Discover actionable strategies for achieving remarkable ROI, the importance of understanding your target audience, and the critical role of foundational marketing tactics. Whether you're a seasoned entrepreneur or new to the marketing game, this episode is packed with insights to elevate your business growth.

Episode Highlights* Host: Marcia Riner, CEO of Infinite Profit®, business growth strategist. * Guest: Ted Lau, Owner and CEO of Ballistic Arts, an award-winning digital marketing agency.

Key Takeaways

1. Effective Marketing ROI:

   • Ted emphasizes the importance of generating tangible returns from marketing investments.
   • Many businesses have unrealistic expectations or become jaded by ineffective marketing strategies. Ted aims to turn that skepticism around by demonstrating clear, measurable results.

   • Difference Between B2B and B2C Marketing:

   • B2B marketing requires a different approach compared to B2C.

   • B2B focuses more on direct relationships, trade shows, and precise lead conversion rather than just brand awareness.

   • Foundational Marketing Strategies:

   • Importance of creating a comprehensive plan before executing marketing strategies.

   • Reverse engineering revenue goals to determine the number of leads needed.

   • Targeting and Personas:

   • Identifying and understanding the target audience deeply, including their preferences and pain points.

   • Using industry-specific jargon to attract the right audience and increase ad relevancy.

   • Holistic Marketing Approach:

   • Combining creative content with data-driven strategies for lead generation.

   • Continuous monitoring and adjusting based on competitive analysis and market feedback.

   • Challenges in Marketing:

   • Educating clients about the importance of follow-ups and the right methods to convert leads.

   • Overcoming skepticism and building trust through consistent and proven results.

Success Stories and Practical Tips

• Ted shares examples of transforming clients' skepticism into trust by delivering quantifiable lead generation and revenue.
• Importance of content marketing in establishing clients as industry leaders.
• Practical advice on budgeting for marketing as an essential part of business growth, akin to investing in employees.

Resources and Links

• Ted Lau’s YouTube Channel: "You Know Ted Lau" for quick-hit videos on business and marketing basics.
• Ballistic Arts Website: BallisticArts.com for in-depth marketing services and strategies.

Conclusion

• Marketing is crucial for business growth and should be treated as a vital investment.
• Focus on foundational strategies and targeted marketing to see significant returns.
• Engage with experts like Ted Lau to navigate the complexities of effective marketing.

Call to Action

• Subscribe to "Profit with a Plan": Don’t miss out on future episodes packed with valuable business insights.
• Engage with Us: Share your thoughts, questions, and experiences in the comments. Marcia and Ted are ready to provide feedback and insights.

Stay tuned for more actionable strategies on the next episode of "Profit with a Plan"!

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

Marcia Riner is the go-to guru for all things business growth and greater profitability. With over 25 years of experience under her belt, she's the brains behind Infinite Profit®, where she's the CEO and business growth strategist. Her Profit Booster® methodology is the secret weapon for entrepreneurs hungry for more profit, growth, and a killer exit strategy that helps businesses outperform in today's challenging market. More information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Cash is King: Mastering Cash Flow Management with Peter Kingma

Introduction: In this episode, we sit down with Peter Kingma, the author of Cash is King, to delve into the crucial role of cash flow management for businesses of all sizes. Peter's deep expertise in financial strategy and his practical approach to cash flow make this conversation essential listening for any business owner seeking financial resilience and growth. Host Marcia Riner provides insightful prompts that encourage Peter to share valuable strategies and anecdotes from his book, giving listeners a roadmap to better manage their own cash flow.

Key Takeaways:

1. Cash Flow Prioritization: Peter underscores the importance of viewing cash flow as a strategic priority, explaining how it enables better decision-making and provides a buffer during economic uncertainty.
2. Early Detection: Identifying cash flow problems early on can save businesses from significant financial distress. Peter shares signs to watch out for and practical methods to stay ahead.
3. Proactive Financial Planning: By proactively managing cash flow with rolling forecasts and disciplined budgeting, businesses can achieve greater predictability and agility.
4. Managing Working Capital: He shares tactics for optimizing working capital, such as tightening accounts receivable and strategically managing inventory.
5. Cash Flow Improvement Strategies: Peter discusses various strategies from his book that businesses can implement quickly to see immediate improvements in their cash flow health.
6. The Power of Financial Tools: Using financial tools like dynamic dashboards and KPIs, business owners can gain real-time insights to monitor and adjust their cash flow strategies.
7. Mindset Shifts: Changing the mindset around cash management from reactive to strategic allows for longer-term growth and sustainability.

Conclusion: Peter Kingma's approach to cash flow management is pragmatic and actionable. This conversation provides listeners with foundational and advanced strategies to transform their cash flow from a point of stress into a competitive advantage. Tune in to gain insights that will help you and your business harness the power of cash flow management for greater profitability and financial health.

You can download a copy of Peter's book here https://app.box.com/s/opb7gplqygn92vrlhrbg5zvn36xslbg3

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Steering Through Storms: Growth and Crisis Management

Introduction to the Episode:

• Host: Marcia Riner, Business Growth Strategist - Infinite Profit
• Guest: Dave Oates, Crisis PR Expert - PR Security Services

Explore effective strategies for maintaining business momentum during expansion phases and handling unexpected challenges that could derail your progress. Whether you're experiencing a growth spurt or facing potential setbacks, this episode is packed with actionable insights to keep your business on a successful trajectory. Join us as we discuss how to turn crisis into opportunity and ensure your business remains resilient and profitable.

• Focus: Strategies for managing rapid business growth and effectively handling crises that could impact your business trajectory.

Key Chapters and Highlights:

1. Rapid Growth: Opportunities and Pitfalls (00:00:38 - 00:01:10)

   • Marcia discusses the exhilarating yet perilous phase of rapid business growth.
   • Highlights the importance of effective communication to avoid damaging future growth.

   • Effective Communication in Crisis (00:01:10 - 00:01:22)

   • Introduction to learning how to handle common business crises with guest expert Dave Oates.

   • Boosting Profit and Preparing for Future Sales (00:01:24 - 00:02:09)

   • Marcia shares her expertise in driving profitability and preparing businesses for successful future sales.

   • Insight into the tools and strategies that help sustain growth and profitability.

   • Crisis Management Deep Dive with Dave Oates (00:02:14 - 00:03:59)

   • Dave Oates shares his extensive experience in handling PR crises across various sectors.

   • Discusses the importance of empathy and prompt action in crisis situations to mitigate potential damage.

   • Real-world Crisis Handling: A Case Study (00:03:59 - 00:09:20)

   • Examination of a specific crisis scenario involving product shortages and public communication strategies.

   • Discussion on maintaining quality and customer trust during unexpected shortages.

   • Strategic Internal Communications (00:09:20 - 00:12:20)

   • The critical role of internal communications in crisis management.

   • Prioritizing communication with employees, clients, and business partners to ensure consistency and clarity.

   • Preventive Measures and Proactive Planning (00:12:20 - 00:17:10)

   • Dave emphasizes the importance of preventive planning to handle potential crises.

   • Provides practical tips for small and mid-sized businesses to prepare and respond effectively.

   • Engaging with Negative Feedback Online (00:17:10 - 00:20:00)

   • Techniques for addressing negative feedback on platforms like Yelp and social media.

   • The significance of presenting a positive and responsive brand image online.

   • Closing Thoughts: Empowerment Through Preparation (00:20:00 - 00:23:06)

   • Marcia and Dave wrap up the discussion by reinforcing the need for preparedness and proactive management.

   • Encourages listeners to utilize the resources and strategies discussed to safeguard their business's future.

Crisis Survey: Try Dave's PR Survey to ensure that you're in the best position to survive a crisis. https://www.surveymonkey.com/r/daveoatescrisispr

Conclusion:

• Marcia and Dave encourage listeners to subscribe for more insights and remind them that preparation is key to turning potential crises into opportunities for growth and reinforcement of brand strength.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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CEO Rescue: The Power of Fractional LeadershipEpisode Overview:In this transformative episode we explore the dynamic role of a fractional Chief Operating Officer (COO) in rescuing overburdened CEOs. If you're a business owner struggling with the day-to-day operations and dreaming of strategic growth, this discussion offers essential insights into how fractional leadership can be your lifeline.

Host: Marcia Riner: Business Growth Strategist and CEO of Infinite Profit

Guest: Ryan Johnson: Fractional COO and CEO of 3Sparrows Executive Services

Key Chapters:1. The Challenge of the Overwhelmed CEO

• Marcia introduces the common plight of CEOs who juggle multiple roles and outlines the promise of fractional COOs in alleviating these pressures.

• Fractional Leadership Explained

• Ryan Johnson, a seasoned business coach and fractional COO, details how part-time executive support can transform businesses without the commitment of a full-time executive, focusing on the unique benefits and real-world applications of fractional leadership.

• Strategic Operational Support

• The conversation delves into specific operational challenges and how fractional COOs tailor their approach to meet these needs, significantly boosting business efficiency and team performance.

• Building a Sustainable Business

• Ryan shares his strategies for embedding resilience and adaptability into business operations, ensuring long-term success and readiness for growth or sale.

• Preparing for Scale and Exit

• Discussing the critical steps for scaling operations and preparing for a potential business sale, this segment highlights the pivotal role of a fractional COO in maximizing business valuation and facilitating smooth transitions.

Episode Highlights:* Marcia Riner's Engaging Introduction: Sets up the episode with compelling questions that resonate with many business owners. * Expert Insights from Ryan Johnson: Delivers actionable advice and practical strategies for enhancing business operations through fractional leadership. * Valuable Takeaways: Offers listeners a clear roadmap for implementing changes that lead to significant improvements in business operations and strategic growth.

Call to Action:Listeners are invited to download Ryan Johnson’s resource, "3 Steps to Scale Your Business," at https://3sparrowses.com/framework and engage directly with the hosts to discuss their specific operational challenges and successes.

Tune in to this episode of "Profit with the Plan" for an in-depth exploration on discovering how you can liberate yourself from operational overwhelm and refocus on strategic growth.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Franchising Opportunities: Beyond Burgers and FriesHost: Marcia Riner, CEO of Infinite Profit® and Business Growth Strategist

Guest: Jon Ostenson, CEO of Fran Bridge Consulting and Expert Franchise Consultant

Episode Summary: Join Marcia Riner in a riveting discussion with Jon Ostenson, a trailblazer in the franchising industry, on this episode of "Profit with the Plan." They dive into the often-overlooked realm of non-food franchising, revealing how it opens up a world of entrepreneurial opportunities. Whether you’re a seasoned business owner or new to the entrepreneurial scene, this episode unpacks how franchising could be your next big move.

What You’ll Learn:

1. Expanding Horizons:

   • Discover the vast potential beyond traditional food franchising, with a focus on sectors like property services and wellness.
   • Why non-food franchising might be the smart choice for your business ambitions.

   • Franchising Demystified:

   • Jon Ostenson breaks down the franchising model, sharing success stories and insights on navigating the industry.

   • Practical advice on evaluating franchise opportunities and the crucial factors that drive success.

   • Insider Tips:

   • Strategies from a top franchise consultant on choosing the right franchise that aligns with your goals.

   • Common challenges in franchising and how to overcome them to build a profitable business.

   • Exclusive Resources:

   • Access to Jon’s expert insights through his book, which is offered free to listeners. Just provide your email and Jon will send you a copy at: https://franbridgeconsulting.com/

Why Listen: Engage with expert strategies and personal success stories that illuminate the path to business ownership through franchising. This episode is packed with actionable advice that can help you make informed decisions and potentially accelerate your journey to business success.

Tune in to this episode of "Profit with the Plan" for an in-depth exploration of franchising opportunities that could redefine your business trajectory.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Episode 249: The Art of Winning Collaborations with Tanya FoxEpisode Summary:In this enlightening episode of "Profit with a Plan," Marcia Riner, the Profit Booster™, dives into the intricate world of business collaborations with the esteemed Tanya Fox, a seasoned Collaboration Coach and Author. Tanya brings her wealth of experience to the table, sharing insights on how entrepreneurs can forge win-win partnerships, rekindle their love for business, and amplify growth through effective collaboration strategies. With over 222 episodes of her own podcast, "Fox Talks Business," Tanya exemplifies the power of teamwork in business success.

What You'll Learn:* The Essence of Collaboration: Discover how to move beyond mere transactions to create collaborations that offer mutual benefits and shared success. * Avoiding Common Pitfalls: Learn strategies to prevent one-sided efforts and ensure both parties are equally invested and benefiting from the partnership. * Tanya's 5-Step Framework: A deep dive into Tanya's proven framework for reigniting passion in your business through strategic collaborations. * Real-Life Collaboration Successes: Tanya shares her personal journey in entrepreneurship and how collaborations have been pivotal in her businesses' growth and diversification. * Actionable Tips for Successful Partnerships: From setting clear expectations to keeping engagement high, get actionable steps to ensure your collaborations are fruitful and aligned with your business goals.

Episode Highlights:* Marcia and Tanya discuss the transformative potential of collaborations, not just for profit but for innovation and overcoming entrepreneurial solitude. * Tanya's journey from running service, retail, and franchise businesses to helping others thrive through strategic partnerships. * The crucial role of clear communication, setting expectations, and the importance of a mutual investment in the collaboration's outcome. * Real-world examples of collaborations done right, and how they can lead to shared success, growth, and a deeper connection to your business.

Exclusive Offer for Listeners:Tanya Fox has generously offered a special download for "Profit with a Plan" listeners. Visit www.foxtalksbusiness.com/free for a guide packed with insights on thinking outside the box in collaborations, including fun exercises and a brainstorming sheet to kickstart your collaborative efforts.

Tune In:Don't miss this opportunity to explore the power of collaboration with Tanya Fox. Subscribe to "Profit with a Plan" on your favorite podcast platform to stay updated on the latest strategies to boost your business's profitability through thoughtful partnerships.

Remember, the key to business growth lies not just in the strength of your idea but in the power of the alliances you forge along the way. Join Marcia and Tanya as they unravel the secrets to successful collaborations that could set your business on a path to unprecedented growth.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Ever wondered what dog training could possibly teach us about leading a successful business? Join Marcia Riner as she sits down with Brady Foulk, a mastermind who merges the worlds of canine companionship and corporate leadership. They'll unravel the surprising parallels between guiding a team and training a dog, offering you transformative insights into communication, growth, and strategy that could reshape your approach to business. Get ready to unleash your company's potential in ways you never imagined – all inspired by the wisdom of our four-legged friends. Tune in to 'Leading the Pack: Business Wisdom from the Dog Training World with Brady Foulk' and discover the leadership lessons hidden in plain sight.

Episode Highlights:

• Deep Listening for Deeper Impact: Unpack how Brady's dog training techniques can enhance communication within your team and with clients, ensuring clarity and alignment in your business goals.
• Strategies for Success: Marcia shares invaluable insights on increasing profitability and preparing your business for a prosperous future. This discussion is a goldmine of strategies for business efficiency and readiness for growth.
• Leadership Lessons from Dog Training: Brady takes us on his personal journey, illustrating how the methodologies used in dog training provide unexpected yet profound lessons in improving leadership skills and creating a positive workplace culture.
• Actionable Insights: Whether you're passionate about pets, serious about scaling your business, or both, this episode delivers practical advice to refine your communication skills, enhance motivation, and foster engagement.
• Special Resources: Listeners gain exclusive access to Marcia's Profit Booster Playbook, filled with strategies to enhance profitability swiftly. Brady also invites the audience to join his unique community, bridging the gap between dog training and leadership excellence.

Why This Episode Is a Must-Listen:

Brady Foulk's innovative approach to combining leadership with lessons from dog training offers a refreshing take on business growth and team management. Marcia Riner skillfully extracts actionable wisdom, making this episode a treasure trove of strategies for entrepreneurs eager to refine their leadership approach and business operations.

Elevate Your Business and Leadership Journey Today

This episode is more than just a conversation; it's an essential guide for anyone looking to boost their business's growth and personal development. If you're searching for groundbreaking ways to connect with your team, enhance customer relationships, or find inspiration in unexpected places, you've come to the right episode.

Subscribe to the Profit with a Plan Podcast now to dive into episodes that could spark your next breakthrough. Join us on this adventure of discovery and success!

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Harnessing the Natural Order of Email Marketing

Marcia Riner and Matt Treacey dive into the fascinating world where ecology meets email marketing, offering listeners insights into building resilient and profitable email marketing strategies.

Episode Highlights:

• The Ecological Perspective: Matt shares his journey from ecological science to digital marketing, illustrating how natural systems' principles can revolutionize email marketing strategies. By understanding ecological concepts like niches and carrying capacities, businesses can cultivate a thriving email ecosystem, driving growth and engagement.
• Battling Platform Risk: In a digital age where platform risks loom large, Matt emphasizes the importance of owning your audience. He provides practical advice on avoiding over-reliance on volatile platforms by nurturing a robust email list, offering a safety net against the unpredictable nature of social media and search engine algorithms.
• Email Marketing Myths Debunked: Despite rumors of its demise, email marketing remains a powerful tool. Matt debunks the myth of email's death, presenting compelling statistics to prove its vitality and effectiveness in reaching and engaging with audiences directly.
• Engagement Over Bombardment: The conversation shifts to strategies for increasing email engagement. Matt advocates for value-driven communication, advising against overwhelming audiences with high-frequency, low-value messages. Instead, he suggests focusing on delivering content that resonates, educates, and entertains, thereby fostering a healthy, engaged subscriber base.
• Segmentation and Personalization: Delving deeper into advanced strategies, Matt highlights the importance of segmentation and personalization. He explains how understanding your audience's stage in the buyer's journey allows for more targeted and effective communication, significantly enhancing the chances of conversion.
• The Power of Ownership: Marcia and Matt discuss the unparalleled advantage of email marketing in the digital marketing ecosystem. Unlike social media, where content can quickly fade into oblivion, emails remain accessible, providing a durable link between businesses and their audience. This durability ensures that messages have a lasting impact, reinforcing the importance of email as a cornerstone of any digital marketing strategy.

Key Takeaways:

• Simplicity and Evolution: Start simple and evolve your email marketing strategies based on feedback and performance. Embrace the ecological approach of gradual growth and adaptation to ensure the sustainability and effectiveness of your email campaigns.
• Ownership and Control: In an ever-changing digital landscape, owning your audience through a well-maintained email list is crucial. This not only mitigates platform risk but also provides a direct line to your audience, allowing for more personalized and impactful communication.
• Value and Engagement: The essence of successful email marketing lies in providing value. By engaging your audience with relevant, interesting, and helpful content, you build trust and loyalty, paving the way for a profitable relationship.

Listeners are encouraged to download the first three chapters of Matt's book for free at NaturalOrdersBook.com, offering a deeper dive into the ecological approach to email marketing. For more insights and actionable strategies, subscribe to the "Profit With A Plan" podcast on your favorite podcast player

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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How Saying 'No' Can Grow Your Business

In this compelling episode of Profit with a Plan, host Marcia Riner, sits down with boundary-setting expert Sheryl Green to explore the transformative power of saying 'No'. As business owners, the quest for growth often leads us to overcommit, diluting our focus and hindering our path to success. Sheryl, with her profound insights into human psychology and her journey from people-pleaser to boundary-setting guru, unveils strategies to reclaim control over our time, priorities, and ultimately, our business's profitability.

Episode Highlights:* The Catalyst for Change (Starts at 00:02:23.270): Sheryl shares her personal journey of transformation, triggered by a moment of crisis due to overcommitment. This segment is a powerful testimony to the importance of recognizing and setting boundaries. * Recognizing Boundary Crossings (Starts at 00:10:13.540): Dive into the subtle signs that indicate your boundaries are being crossed and how this realization can be the first step towards reclaiming your agency and improving your business and personal life. * Practical Steps for Setting Boundaries (Starts at 00:12:25.300): Learn the actionable steps you can take to establish healthy boundaries. This advice is invaluable for anyone struggling to balance the demands of business ownership with personal well-being. * Mastering the Art of Saying 'No' (Starts at 00:15:07.970): Sheryl offers practical advice on how to gracefully decline requests that do not align with your priorities or capacities. This skill is crucial for maintaining focus on your business goals and personal health.

Why You Can't Miss This Episode:Marcia and Sheryl dive deep into the psychological underpinnings of why we often find it hard to say 'No' and provide listeners with a toolkit for doing so in a manner that is both effective and respectful. By the end of this episode, you'll have a clearer understanding of how setting boundaries is not just a personal preference but a strategic business move that can lead to increased profitability and growth.

Whether you're a seasoned business owner or just starting out, this episode is a must-listen for anyone looking to boost their business's bottom line while also ensuring their own well-being.

Join us for an episode that not only challenges the status quo but provides the insights and tools you need to make saying 'No' a powerful strategy for your business's growth and sustainability.

Sheryl has a put together a powerful gift for you:

Learn How to Say “NO'. Saying “no” is perfectly acceptable!

She's put together a cheat sheet so you can buy yourself some time to think, and then respond with an appropriate (and kind) answer. www.youhadmeatno.com

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Breaking Through The Competitive Noise

Episode Summary:
In this eye-opening episode of "Profit with a Plan," Marcia Reiner sits down with marketing maven Daniel Den, co-creator of the X Factor Effect methodology. Dive deep into the conversation as they explore the power of differentiation in business, revealing strategies that help you stand out in a crowded market. Learn how Daniel's journey from an eBay seller to a marketing guru led to the development of a framework that has revolutionized the way businesses approach marketing and sales.

Host: Marcia Riner, CEO Infinite Profit

Guest: Daniel Den, Co-Creator of the X Factor Effect

Key Takeaways:

• The Essence of Differentiation: Daniel Den shares his insight on why being different is not just better but necessary in today's business world. Understand the nine pillars for setting your business apart and becoming a market leader or category king.
• Customer Experience as a Differentiator: Discover how focusing on creating unparalleled customer experiences can elevate your business and make your offers irresistible.
• The Journey from EBook Sales to Marketing Success: Daniel shares his personal journey, highlighting the lessons learned from selling eBooks on eBay to helping over 20,000 students and clients grow their businesses with the X Factor Effect methodology.
• Strategies for Standing Out: Learn actionable strategies that you can apply to your business to cut through the noise, attract your ideal customers, and significantly boost your profitability.
• A Sneak Peek into "Ideas that Influence": Daniel gives us a preview of his book, "Ideas that Influence," and shares how it can help business owners discover and implement wildly successful marketing ideas.

Featured Resource Special Offer:
Listeners are invited to download Daniel Den's "Ideas that Influence" at bigideasbox.com, offering a unique experience that extends beyond the book through interactive envelopes and gifts designed to enhance your marketing strategies.

Closing Thoughts:
Marcia and Daniel wrap up the episode by emphasizing the importance of differentiation and customer experience in achieving business success. They encourage listeners to take actionable steps towards implementing the strategies discussed in the episode to see real, bottom-line results.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Unraveling Payroll Complexities with Scott Riley

In today's episode of "Profit with a Plan," we're delving into the complexities of payroll management and how it can be a catalyst for business growth. With guest expert Scott Riley by our side, we unpack the nuances of payroll pitfalls and share strategies for enhancing your company's profitability.

Host: Marcia Riner, CEO of Infinite Profit®

Guest: Scott Riley, COO, A&A Employer Services

Introduction (00:00:02.560) Marcia Riner kicks off the podcast with a warm introduction, stressing the vital role of payroll in every business's operations. Scott Riley is introduced as the day's expert, setting the stage for a deep dive into payroll management's potential issues and strategies.

The Core of Payroll in Business Growth (00:00:24.930) Marcia emphasizes the significance of payroll in driving a business's profitability and growth, framing the conversation around how a thoughtful approach to payroll can have a profound effect on a company's financial health.

Marcia Riner's Expertise Highlighted (00:00:42.290) Marcia shares her background in boosting business profitability and preparing companies for future success. Her dedication to offering growth strategies provides listeners with valuable insights into improving their bottom lines.

Exclusive Offer for Listeners (00:01:12.590) A special offer is presented to the podcast audience - a comprehensive profit booster playbook designed to eliminate operational headaches and propel growth, underscoring the actionable steps businesses can take toward increased profitability.

Introducing Scott Riley (00:01:52.540) Scott Riley's extensive experience in payroll and HR solutions is discussed, highlighting his commitment to assisting businesses in streamlining their payroll operations, an essential factor for the episode's focus.

From Grunt Work to Passion for Payroll (00:03:04.210) Scott narrates his journey from doing menial tasks in his family's business to finding a passion for aiding small businesses through efficient payroll management, illustrating the transformative power of finding one's niche.

Addressing Payroll Challenges (00:05:45.150) The conversation shifts to uncovering the less obvious challenges of payroll, emphasizing the critical role of expert guidance and strategic planning in avoiding potential pitfalls.

The Crucial Aspect of Hiring (00:06:16.600) Scott delves into the complexities of hiring, from understanding the true cost of an employee to navigating the intricacies of payroll taxes and employment laws, a crucial discussion for business owners.

Streamlining Payroll for Compliance and Efficiency (00:08:24.200) The dialogue explores the importance of maintaining compliance and the advantages of having an efficient payroll process to conserve resources and foster business growth.

The Contractor vs. Employee Dilemma (00:18:02.600) Scott addresses the widespread misconceptions about hiring contractors versus employees and the potential legal and financial repercussions of misclassification, a critical consideration for all businesses.

Expanding on Payroll Essentials (00:18:37.680 to 00:37:18.960) The discussion further unfolds to explore vital payroll considerations, including the importance of accurate tax payments, understanding employee benefits, and the advantages of using technology to simplify payroll processes. The dialogue emphasizes the importance of being well-informed about payroll regulations to avoid costly errors and ensure smooth business operations.

Wrapping Up with Resources and Advice (00:37:38.200) Marcia concludes the episode by highlighting the critical nature of adept payroll management in achieving business success. She encourages listeners to engage with the podcast for more strategies to optimize their businesses.

Scott has a helpful document "The 5 questions you need to ask your payroll company before you give them another cent". Go to www.aaemployer.com to download it for free.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Navigating the Complex World of Sales Tax with Expert Dena OberstHost: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit
Guest: Dena Oberst, Founder and CEO of Gable Tax Group

Dena brings unparalleled insights into avoiding common pitfalls and enhancing profitability through diligent sales tax compliance. Whether you're a seasoned entrepreneur or just starting out, understanding the nuances of sales tax is essential for safeguarding your business's bottom line. Join us as Dena demystifies sales tax regulations and shares expert strategies for staying compliant and profitable in today's dynamic business landscape.

Introduction* [00:00:03] Welcome to a deep dive into the complexities of sales tax and its impact on businesses, with insights from sales tax expert Dena Oberst.

Key Highlights & TimestampsDena Oberst's Journey into Sales Tax* [00:02:07] Discover how Dena became a leading expert in sales tax, turning an accidental career path into a passion for helping businesses navigate sales tax complexities.

Understanding State and Local Taxes* [00:05:40] Dena breaks down the basics of state and local taxes, emphasizing the importance of understanding transaction taxes for business owners.

The E-Commerce Impact* [00:09:41] Discussion on how e-commerce has transformed sales tax obligations and the importance of staying compliant in a digital sales environment.

Economic Nexus & Sales Tax Obligations* [00:13:01] Learn about the economic nexus post-South Dakota v. Wayfair case and what it means for businesses operating across state lines.

Strategies for Compliance* [00:19:46] Practical advice for businesses to manage sales tax compliance effectively, avoid penalties, and protect their bottom line.

The Role of Technology in Compliance* [00:23:57] Insights into how platforms like Shopify assist with sales tax but also the complexities they introduce.

Final Thoughts & Resources* [00:32:37] Dena offers a free nexus analysis for listeners and emphasizes proactive sales tax compliance as a key to business profitability.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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In this dynamic episode of "Profit with the Plan," we dive deep with Brandon Steiner, a legend in the sports memorabilia world and a master of business innovation. Marcia Riner engages Brandon in a fascinating discussion about his journey from a modest start to becoming a leader in the memorabilia industry, his ventures into Collectible Exchange and the Steiner Agency, and his unique strategies for success.

HOST: Marcia Riner, CEO - Infinite Profit®

GUEST: Brandon Steiner, CEO - Collectable Xchange

This episode is more than just a success story; it's filled insights on growth, gratitude, and the importance of relationships in business. Whether you're an entrepreneur seeking inspiration or a business owner aiming for growth, Brandon's experiences and advice are invaluable. Get ready to be inspired and learn how to push your business to new heights

1. Introduction of Brandon Steiner: Highlighting his reputation as the King of Memorabilia and his ability to build relationships with sports superstars.
2. Marcia Riner's Insights on Profitability: Discussing the importance of continuously seeking growth and profitability in business, emphasizing strategic planning and preparation for future business transitions.
3. Brandon Steiner's Journey: From starting Steiner Sports in a one-room office to becoming a leader in the sports memorabilia industry, emphasizing the role of a fearless mindset in achieving success.
4. Core Business Strategies: Brandon shares his secrets to business growth, including differentiation, relationship building, team motivation, and anticipating customer needs.
5. Introduction to Collectible Exchange: Brandon talks about his new ventures, Collectible Exchange and the Steiner Agency, focusing on leveraging athletes and celebrities to grow businesses and providing a marketplace for collectibles.
6. The Importance of Growth and Gratitude: Brandon and Marcia discuss the pivotal role of continuous growth, the significance of gratitude in business, and strategies to enhance employee satisfaction and customer retention.
7. Building Valuable Relationships: Techniques for connecting with influential people and creating value in business relationships, with examples from Brandon's experience with sports figures and organizations.
8. Innovative Business Ideas: Brandon shares his unique approach to the memorabilia business, including selling dirt and other unconventional items, showcasing the power of creative thinking in entrepreneurship.
9. Empathy and Customer Understanding: Brandon emphasizes the importance of empathy and understanding customer needs as foundational to successful sales and business growth.
10. Legacy and Continuous Innovation: Reflecting on the impact of one's work and the importance of always seeking new ways to innovate and serve the market effectively.

Brandon is an author, speaker and notable sports collector. Learn more from Brandon and his books at www.CollectableXchange.com or www.BrandonSteiner.com

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Welcome back to the Profit with Plan Podcast, where today's episode, "Beyond the Clicks: Turning Insights into Impact with Website Analytics," takes you inside the world of data-driven website optimization. We're joined by digital analytics expert, Philippa Games, who will share her wealth of knowledge on harnessing the power of website data to drive business growth and profitability.

Get ready to uncover the potential of your website through analytics, learn how to navigate the complexities of Google Analytics 4, and apply actionable insights to enhance your online presence. This episode is a must-listen for any business owner eager to leverage their website as a tool for real, measurable success. Let's dive in and transform those insights into impactful results together.

Host: Marcia Riner, CEO: Infinite Profit

Guest: Philippa Gamse, Owner: Actionable insights for digital marketing and analytics

Key Points:

1. Unlocking Website Potential with Data: Discover how data analytics can be your roadmap to enhancing your website's performance. Learn why it's essential to move beyond aesthetic appeal and dive deep into what your visitors are actually doing on your site.
2. From Visitors to Value: Philippa shares her journey into the realm of website analytics, emphasizing the pivotal role of data in shifting from shooting in the dark to making informed strategic decisions. Understand why knowing your website's performance is not just about numbers but about understanding visitor behavior and preferences.
3. Navigating Google Analytics' Evolution: Gain insights into the transition from Universal Analytics to Google Analytics 4. Despite its challenges and learning curve, GA4 offers unparalleled depth and customization for tracking and enhancing your website's impact. Learn how to adapt and harness its power for your business.
4. Strategic Analytics Implementation: Explore the concept of "analytics with purpose." Dive into how setting clear objectives for each page or section of your website can guide your analytics efforts, leading to more meaningful and actionable insights.
5. Decoding Data for Decisions: Philippa and Marcia delve into specific data points that matter - from visitor acquisition sources to engagement metrics. Discover how analyzing these aspects can illuminate pathways to growth, customer satisfaction, and ultimately, profitability.
6. The Human Element in Analytics: Understand that behind every data point is a human interaction. Learn how to interpret analytics not just through the lens of technology but as a reflection of visitor behavior and needs, ensuring your website serves both your business goals and your audience's expectations.
7. Empowering Decisions with Expert Insights: Realize the value of expert guidance in navigating the vast sea of data analytics. Philippa underscores the importance of not just collecting data but making it work for you through strategic analysis and interpretation.

Takeaways:

• Data as a Strategic Tool: Your website is more than a digital brochure; it's a dynamic tool for engagement and growth. Data analytics unlocks its potential.
• Custom Analytics for Custom Solutions: Tailoring your analytics approach to your specific business goals can reveal hidden opportunities and areas for optimization.
• Expert Guidance for Maximum Impact: Leveraging the expertise of analytics professionals like Philippa can transform raw data into strategic action, propelling your business forward.

Action Steps:

• Assess Your Analytics Approach: Evaluate how you currently use data analytics in your website strategy. Are you scratching the surface, or diving deep into actionable insights?
• Set Clear Objectives: Define what success looks like for each part of your website. What actions do you want visitors to take, and how can data guide these outcomes?
• Seek Expert Insights: Consider consulting with an analytics expert to uncover the full potential of your website data. A fresh, experienced perspective can be a game-changer.

Connect with Philippa: Discover more about Philippa's work and access valuable resources like her free ebook on leveraging website analytics for business growth at www.websitesthatwin.com.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Welcome to today's episode. It promises an extraordinary peek into the world of franchising mastery. Join us as John Hewitt, the legendary founder of Jackson Hewitt and Liberty Tax, unveils the secrets behind his franchise empire. Whether you're eyeing franchise ownership or seeking inspiration from a true entrepreneurial giant, this session is packed with invaluable insights. Get ready for a masterclass in business growth and success. Don't miss out on this powerful episode that could redefine your approach to building your own empire.

Host: Marcia Riner - CEO of Infinite Profit

Guest: John Hewitt- CEO of Loyalty Brands

Key Points Discussed:1. Introduction to John Hewitt:

* John Hewitt is highlighted as a significant figure in the franchising world, especially in the tax preparation industry. His role in founding two of the largest tax preparation companies in the US, Jackson Hewitt and Liberty Tax, is emphasized.

1. Entrepreneurship and Profitability:

   • The podcast focuses on strategies for small business owners to increase profitability and growth. Marcia Riner, the host, introduces herself as a business growth strategist, aiming to guide businesses toward higher profitability and a successful exit strategy.

   • Franchising as a Business Model:

   • John Hewitt's journey into the tax preparation industry began with his interest and subsequent work in tax preparation as a young adult. His venture into franchising is discussed as a strategic move that propelled his companies to significant growth.

   • Success Through Franchising:

   • Hewitt’s approach to franchising, his emphasis on creating a system that guarantees success for franchisees, and his personal experiences and strategies that led to the exponential growth of his franchises are discussed. The resilience of the tax preparation industry, even during economic downturns, is also highlighted.

   • Innovations in Tax Preparation:

   • Hewitt shares his experience with developing tax preparation software and how technology has played a role in the evolution of tax services. The conversation also touches on the importance of software in enhancing service quality and efficiency.

   • Building and Selling Franchise Businesses:

   • The podcast delves into Hewitt's experience with building Jackson Hewitt and Liberty Tax into successful franchises and eventually selling these businesses. The discussion provides insights into the challenges and successes of growing a franchise model.

   • Advice for Entrepreneurs and Franchisees:

   • John Hewitt offers advice on what makes a franchise successful, emphasizing the importance of having happy, successful franchisees. He shares insights into the common pitfalls of franchising and how to overcome them.

   • Looking Forward:

   • The episode concludes with information on how listeners can access resources like the Profit Booster Playbook and engage further with the topics discussed through the podcast platform.

John is offering a free copy of his book: ICompete Just email him @ john@loyaltybrands.com

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Today's episode of "Profit with a Plan" features an engaging conversation with Chris Hood, a renowned expert in customer-centric strategies and digital innovation.

Join us as we delve into the secrets of truly understanding your customers, balancing technology with the human touch, and leveraging feedback for exponential growth. Plus, get exclusive insights on our Profit Booster Playbook to supercharge your business in 2024. EP

Prepare to be inspired and equipped with actionable strategies to elevate your customer engagement and drive profitability!

HOST: Marcia Riner, Business Growth Strategist -CEO of Infinite Profit

GUEST: Chris Hood, speaker, author, & CEO of Synsible AI.

1. Unlocking Customer Engagement Secrets: Join Marcia Riner in exploring innovative strategies for creating unforgettable customer experiences that keep them returning for more.
2. Special Guest Spotlight: Discover insights from Chris Hood, a visionary in customer-centric cultures and innovation, on the latest episode of "Profit with a Plan" with Marcia Riner.
3. Profit Boosting Strategies Revealed: Marcia Riner, the renowned Profit Booster, shares her expertise in driving business growth and preparing for profitable exits.
4. Exclusive Resource for Listeners: Learn about a unique Profit Booster Playbook, offering practical strategies and action steps to enhance your business profits in 2024.
5. Chris Hood's Diverse Expertise: Uncover Chris Hood's extensive experience in digital business strategy with giants like Google, his storytelling prowess at Fox Broadcasting and Disney, and his current focus on leveraging AI for business growth.
6. The Human Touch in Business: Engage in a critical discussion about the limitations of AI and the irreplaceable value of human empathy and connection in customer relationships.
7. Feedback is Gold: Dive into the importance of direct customer feedback and understand why it's crucial for your business's success.
8. Beyond Technology - Understanding Your Customer: Explore the conversation on the significance of truly understanding customer needs beyond just technological solutions.
9. The Full Customer Journey: Marcia and Chris emphasize looking at the entire customer journey, highlighting the opportunities many businesses miss.
10. Adapting to Consumer Evolution: Learn why it's essential for businesses to continuously evolve and adapt to changing customer expectations and market trends.
11. Connecting with Chris Hood: Discover where to find more about Chris Hood’s work, including his books and insightful resources on customer transformation.
12. Closing Thoughts: Marcia Riner wraps up with key takeaways on understanding and catering to customer needs for sustainable business profitability.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Navigating Business Stages: A Guide for Founders

Guest: Scott Ritzheimer, CEO of Scale Architects

Host: Marcia Riner, CEO of Infinite Profit Consulting

Episode Overview: Marcia Riner, alongside guest expert Scott Ritzheimer, delves into the vital stages that founders experience in their business journey. This episode provides a roadmap for business owners to identify their current stage, embrace it, and effectively transition to the next phase for sustained growth and profitability.

Key Topics:

1. Understanding Business Stages:

   • Scott shares insights on the different stages of business growth, emphasizing the importance of recognizing and adapting to each stage for optimal development and success.

   • Founder's Journey:

   • A deep dive into the founder's mindset and challenges at various stages, from the initial startup phase to becoming an effective CEO.

   • Effective Management and Leadership:

   • Strategies for transitioning from a hands-on entrepreneur to a strategic leader, including tips for delegating, building a competent team, and focusing on visionary goals.

   • Maximizing Each Stage:

   • Practical advice on how to derive the most value and satisfaction from each stage, ensuring a fulfilling and profitable business journey.

   • Guest's Personal Insights:

   • Scott shares personal anecdotes and experiences, relating them to the broader context of business growth and management.

   • Resources and Tools:

   • Discussion on available resources, including Scott's book, which offers guidance and actionable strategies for founders at different stages of their business.

Closing Remarks: Marcia wraps up the episode by encouraging listeners to reflect on their current stage in business and to utilize the discussed strategies for growth and profitability.

Grab Scott's FULL book: The Founder's Evolution for free @ https://www.scalearchitects.com/founders

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Title: Amplifying Your Lead Generation Through Podcasting

Guest: Neal DiPentino, President of Titan Media Worx, Inc.

Summary: In this informative episode of "Profit With A Plan," Marcia Riner hosts Neal DiPentino, a seasoned professional in sales and marketing with over four decades of experience. They dive into the world of podcasting as a powerful tool for lead generation and brand building.

Highlights:

1. Introduction to the Power of Podcasting: Marcia Riner introduces the episode, emphasizing how podcasting can transform you into an expert, comfortably from your home, attracting a significant number of leads.
2. The Versatility of Podcasting for Entrepreneurs: Marcia highlights the crucial role of podcasting in growing revenue and enhancing business growth strategies.
3. Neal DiPentino's Journey: Neal shares his extensive background in sales and marketing, transitioning from radio to sales and eventually leading to podcasting, bringing a wealth of experience to the table.
4. The Evolution of Podcasting in Business: Neal discusses how podcasting has become an effective lead generation tool and shares his journey in making podcasting a substantial part of his business.
5. Building Connections Through Podcasting: The conversation shifts to how podcasting facilitates making genuine connections and sharing expertise, leading to tangible business opportunities.
6. Expanding Reach with Podcasting: Neal elaborates on using various platforms like Spotify, iTunes, YouTube, and his network, Small Business Delivered, to maximize the podcast's reach.
7. Utilizing Podcasts for Brand Building: Marcia and Neal discuss the repurposing of podcast content for enhancing brand visibility and credibility.
8. Converting Listeners to Clients: They explore strategies to engage podcast listeners and convert them into potential clients, emphasizing the importance of genuine connection over traditional lead magnets.
9. Podcasting as a Tool for All Businesses: Marcia concludes by asserting the universal applicability of podcasting for various business types and encourages listeners to reach out to Neal for further insights.

Key Takeaways:

• Podcasting is an invaluable tool for establishing expertise and generating leads.
• Authentic connections with guests and listeners are pivotal for successful podcasting.
• Podcast content can be repurposed across various platforms to maximize reach and impact.
• Businesses of all types can leverage podcasting to enhance their brand and attract potential clients.

Contact Information:

• Neal DiPentino: President, Titan Media Worx, Inc.

  • Website: TitanMediaWorx.com
  • Email: neal@titanmediaworx.com
  • Get a FREE Consultation to leverage podcasting for more leads

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Financial Foresight: Building Strong Business Credit with Karl Baker

This episode isn't just about numbers; it's about strategically positioning your business for future success. Join us as Karl Baker, a seasoned CPA and finance expert, unveils crucial insights into building and maintaining effective business credit. Whether you're planning your next big move or laying the groundwork for future growth, understanding the nuances of business credit can be a game changer.

• Gain valuable insights into effective financial strategies for your business.
• Understand the importance of forward-looking financial planning.
• Learn practical tips for managing and improving your business credit score.
• Access valuable resources tailored for business owners seeking financial growth and stability.

Host: Marcia Riner, CEO & CFP, Profit Booster™️

Guest: Karl Baker, CPA and Business Financing Expert

Key Points Discussed:

1. Karl Baker’s Professional Journey and Services

   • Extensive experience in various financial services like commercial loan advisory, interim CFO roles, merger analysis, and more.
   • Host of the podcast "Infinite Returns," focusing on commercial real estate investing.

   • The Importance of Forward-Looking Finance

   • Karl Baker discusses his transition from traditional accounting to a more forward-looking financial approach, emphasizing the significance of planning for the future rather than just analyzing past financial data.

   • Building Business Credit

   • Essential strategies for establishing and maintaining business credit.

   • Discussion on the foundational steps and the significance of having access to more financing than immediately needed.

   • Types of Business Financing

   • Overview of various financing options: personal savings, equity partners, formal term loans, and unsecured lines of credit.

   • Importance of understanding the source of financing and its impact on business operations.

   • Credit Scores and Business Financing

   • Insights into business credit scores like Experian’s Intelliscore and Dun & Bradstreet's PAYDEX.

   • Strategies to improve business credit scores and the importance of building credit before it's needed.

   • Practical Tips for Business Credit Management

   • Karl Baker shares practical advice on managing business credit effectively, including understanding the lending process and the importance of credit relationships.

   • Wrap-Up and Resources

   • Karl has some great 4 amazing white papers at: https://www.InfinityCommCapital.com

   • 16 Best Business Financing Options for Your Small Business (Plus One Bonus Idea)
   • Six Benefits of Borrowing the Right Way
   • The Silent Credit Killer – The 4 Biggest Credit Mistakes Small Business Owners are Making (and How to Fix Them)
   • The Truth About Credit Card Financing

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster Playbook just for you. You’ll uncover 5 essential strategies and the quick way to take action on them. This is not just a single page report, its 25 profitable pages with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make 2024 your best year ever. Download this free playbook at www.BoostingProfit.com

Please subscribe & ring the bell for reminders about next week's show

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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EP235: Mastering The Art Of Profitable Hiring

Host: Marcia Riner, Profit Booster™️

Guest: Jamie Van Cuyk, owner and lead consultant at Grow Your Team

Key Listening Points:

1. The Significance of Effective Hiring:

   • Marcia Riner emphasizes the importance of hiring in small businesses and its impact on profitability.
   • Jamie Van Cuyk, with 15+ years of leadership experience, focuses on empowering women entrepreneurs in mastering hiring processes.

   • Challenges in Hiring and Solutions:

   • Small business owners often struggle with hiring, particularly their first hires.

   • A bespoke hiring framework is crucial for finding the right employees who fit into the company's culture and meet specific needs.

   • Jamie Van Cuyk’s Background and Expertise:

   • Transitioned from corporate leadership in an international marketing company to owning a business.

   • Discovered a passion for consulting and recognized hiring as a primary issue in small businesses.

   • The Process of Identifying Ideal Candidates:

   • The key is to understand specific needs and who can fit into the company culture.

   • It's important to define what certain qualities (like being a team player) actually mean in the context of the business.

   • Onboarding and Training:

   • Onboarding is an integral part of the hiring process and shouldn't be rushed.

   • The aim is to integrate employees into the company culture and align them with business processes and expectations.

   • Ongoing Training and Employee Retention:

   • Continuous training and development are essential for adapting to business growth and changes.

   • Employee interpretation and adaptation to roles can vary, necessitating regular feedback and training.

   • Handling Employee Departures:

   • Positive and supportive approaches to employees leaving can benefit both parties.

   • Understanding and respecting employees’ career goals and personal reasons for leaving is important.

   • Jamie’s Offerings and Contact Information:

   • Jamie offers a webinar on hiring employees worth their paycheck.
     Get it for free at https://growingyourteam.com/worththeirpaycheck

   • Listeners can learn more at growingyourteam.com and listen to the Growing Your Team podcast.

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Want a 45% boost to your net profit? Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

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Please subscribe & ring the bell for reminders about next week's show

___________________

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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In this episode of "Profit with a Plan," join host Marcia Riner and seasoned affiliate marketing expert Frederic Jean-Bart as they delve into the world of affiliate marketing and its potential to skyrocket your business profits. Discover the cost-effective strategies, the power of quality partnerships, and effective payment methods that can boost your revenue. Whether you're a small business owner or an aspiring entrepreneur, learn how to harness the benefits of affiliate marketing and take your business to new heights.

1. Introduction of Guest:

   • Marcia introduces Frederic Jean-Bart, an affiliate marketing expert with 15 years of experience.
   • Mention Frederic's role as CEO and co-founder of Performance Partners.

   • Affiliate Marketing Basics:

   • Discuss the definition and importance of affiliate marketing.

   • Highlight how it can help businesses grow without extensive efforts.

   • Frederic's Journey into Affiliate Marketing:

   • Share Frederic's personal journey, starting in 2008 during the recession.

   • Explain Frederic's role as a connector between affiliates and businesses.

   • Types of Affiliates:

   • Define different types of affiliates, including influencers, content creators, and performance marketers.

   • Emphasize that affiliate marketing is performance-based.

   • Affiliate Marketing Potential:

   • Discuss how affiliate marketing can complement existing sales strategies.

   • Explain how affiliates can reach new customer segments.

   • Quality Over Quantity in Affiliate Partnerships:

   • Highlight the importance of building strong partnerships with a select few affiliates.

   • Emphasize the need for partners whose audience resonates with the brand.

   • Affiliate Marketing Applicability:

   • Discuss the suitability of affiliate marketing for various products and services.

   • Emphasize the importance of partners aligning with the business's content.

   • Affiliate Marketing Payment Strategies:

   • Explain the importance of tracking sales and attributing them correctly.

   • Discuss payment methods for affiliates and potential fee negotiations.

   • Determining Affiliate Payments:

   • Highlight the importance of deciding payment based on the first purchase or lifetime customer value.

   • Discuss the idea of offering competitive financial incentives to attract quality affiliates.

   • Affiliate Marketing for Business Growth:

   • Discuss the benefits of using affiliate marketing in a business's marketing strategy.

   • Emphasize the advantages of diversifying marketing channels and tracking budgets

Fred recommends connecting with him on LinkedIn for further information and strategy advice @ Fredric Jean-Bart

_____________________________________

Want a 45% boost to your net profit? Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com Got questions?

Text Marcia @ (949) 229-2112 ♾️

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Join Marcia Riner, CEO of Infinite Profit Consulting, in a riveting conversation with Rich Edwards, the visionary CEO of Mindspan Systems. 🚀 In this podcast, they unravel the fascinating realm of AI in business, exploring both its risks and game-changing benefits.

🌐 Evolution of AI and Data Management: Rich takes us on a journey through AI's evolution, tracing it back to the 1960s and revealing how advancements in cloud computing, powerful hardware, and transformative methodologies have made AI a powerhouse in today's technology landscape.

🤖 AI's Potential and Data Protection: Marcia and Rich delve into the capabilities of AI, celebrating its role in problem-solving and data processing. Yet, they don't shy away from addressing concerns about data protection. Discover the delicate balance between AI's potential and safeguarding proprietary data.

🔐 Securing the Future: Data Security in AI Technology: The duo emphasizes the critical importance of data security and privacy in the age of AI. Uncover insights on data leakage, why some organizations avoid AI, and the transformative impact AI is predicted to have on business models and society.

💡 Advantages of AI in Business: Rich and Marcia highlight the myriad advantages AI brings to businesses, from cost-effectiveness to personalized services and enhanced customer insights. Get ready to embrace the future as they discuss AI's potential to streamline processes and revolutionize customer interactions.

🤝 Personalizing Customer Interactions for Success: Discover the secrets to business success as Rich and Marcia stress the importance of personalizing customer interactions. Learn how understanding the customer's history, tone, and context can transform relationships and drive innovation.

🔄 Enhancing Employee Skills Through Clear Instructions: Marcia and Rich explore the potential of clear instructions in boosting employee skills. Uncover the valuable insights employees can gain, analogous to summer interns, and how it contributes to delivering exceptional customer experiences.

🤖 AI in Customer Service and the Profit Booster Training: In a grand finale, Rich and Marcia discuss the game-changing benefits of incorporating AI into customer service. Get a sneak peek into Mindspan Systems' AI solutions for the banking and financial sector. Plus, don't miss out on Marcia's exclusive promotion of the 30-Day Profit Booster training program, promising increased profitability without additional marketing or staff costs.

Rich has some great resources on his site: www.MindSpan.com

______________________________________

Want a 45% boost to your net profit? Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com Got questions?

Text Marcia @ (949) 229-2112 ♾️

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🚀 Profit With a Plan Podcast Summary: Navigating the New Market Frontier

Join Marcia, your go-to business growth strategist, on the Profit with a Plan podcast – your secret weapon for skyrocketing small business profitability! 🌟

🎙️ Episode Highlights:

1️⃣ The Profit Booster™ Unveiling: Marcia spills the beans on a game-changing 30-day Profit Booster training, promising a jaw-dropping 45% net profitability boost, no extra marketing, no additional staff costs. It's like a magic wand for your bottom line!

2️⃣ Innovation & Explosive Insights: Dive deep with guest Bruno, an international innovation guru, as they chat about blowing up tanks and tearing things apart since childhood. Learn why quick and cost-effective learning is the key to innovation success. Spoiler alert: it's not about blowing up tanks in business!

3️⃣ Market Mastery: Bruno drops knowledge bombs on understanding market needs, education levels, and why entering a new market is like a strategic chess move. Get the lowdown on customer education costs and the smart way to secure customers who already know they need you.

4️⃣ Customer Journey Revolution: Bruno's golden nugget – innovation isn't just about new products. Tweak your customer interactions, communication, delivery, and pricing for rapid and cost-efficient growth. The plumbing business example is pure genius!

5️⃣ Strategic Planning 101: Marcia and Bruno unravel the secrets of strategic planning and the dangers of over-hiring. Learn how to set success criteria before diving into a new market and navigate the choppy waters with small, incremental changes.

6️⃣ Reassess & Succeed: Discover the art of reassessing strategic directions, setting success criteria, and acknowledging mistakes for improvement. Bruno's advice: take a week off, reconsider, and another week to decide your next move. Smart and savvy!

7️⃣ Innovation Mastery: Bruno and Marcia spill the beans on innovation secrets for market success. Grab your notebook, take notes, and learn the ropes of successful market entry. It's not rocket science; it's business brilliance!

🔗 Connect with Marcia and Bruno: Got burning questions or need more wisdom? Marcia and Bruno share their contact info – reach out and elevate your business game!

🚀 Ready to elevate your profits? Tune in to Profit With a Plan – where small businesses become unstoppable forces of success! 🚀

Bruno has a wealth of growth, innovation, & team strategies available on his website at https://www.pesec.no

______________________________________

Want a 45% boost to your net profit?. Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com Got questions?

Text Marcia @ (949) 229-2112 ♾️

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Marcia talks with Scherrie L Prince on Profit With A Plan Podcast about Asset Protection and Entrepreneurship

Personal and Business Asset Protection:

Highlighted Sherrie Prince's personal experience with the impact of a lack of will. Emphasized the need for a comprehensive plan for safeguarding personal and business assets.

Introduced the 30-day Profit Booster training by Marcia Riner focused on increasing net profit. Entrepreneurial Journey Insights:

Sherrie Prince shared her entrepreneurial journey, starting with challenges in a partnership at age 21. Discussed ongoing challenges related to personal finance and investing. Emphasized the importance of recognizing life's signals toward entrepreneurship.

Asset Management and Supportive Networks: Stressed the importance of identifying, inventorying, and classifying personal and business assets. Highlighted the value of a supportive network ("village") including an insurance agent, banker, financial advisor, and attorney. Marcia's emphasis is on seeking legal advice early to prevent issues.

Business Exit Strategies: Importance and Planning: Discussed the importance of planning for business exits from the outset. Emphasized considering different exit strategies such as selling the business, bankruptcy, or dissolution of the partnership. Shared personal experiences illustrating the financial and emotional hardships of not having an exit plan.

Legal Protection Strategies for Businesses: Outlined a three-entity structure for legal protection, including a personal entity, holding company, and operating company. Acknowledged potential benefits despite cost and complexity concerns. Highlighted equity stripping as a strategy for shielding assets, with consideration of costs and time. Stressed the importance of legal protection for businesses of all sizes.

Insurance Coverage and Business Dynamics: Discussed the importance of adequate insurance coverage without overinsuring. Suggested saving money on premiums through a legal structure offering comparable or greater protection. Emphasized the significance of team dynamics and tailored business plans. Explored the potential use of AI, including Chat GPT, in simplifying business planning processes. Business

Operations and Advisors: Focused on tailoring business plans based on specific needs. Discussed the role of business entities, filings, and the need for multiple entities for risk management and protection.

Highlighted the potential use of AI, such as Chat GPT, in business operations. Concluded by stressing the need for the right team of advisors and the importance of protecting business assets.

Listeners can find Scherrie's monthly webinar "Asset Protection Blueprint" at https://www.scherrieprince.com/ap-blueprint.

_____________________________________

Want a 45% boost to your net profit? Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Marcia introduced Whitney Stowell as a guest on her podcast, 'Profit with a Plan,' where they were to discuss standing out in a crowded room.

Whitney Stowell, Founder of Cribworks

Marcia then welcomed Whitney Stowell, CEO and founder of Cribworks, a sales and business development consulting firm. Whitney shared her journey into business growth, starting with a defense contractor and later moving to Phillips, a healthcare conglomerate, before starting her own business. She emphasized the importance of understanding different business environments and customer needs to drive growth.

Standing Out in a Crowded Market

Marcia and Whitney explored the challenges of standing out in a crowded market. They emphasized the importance of understanding the "why" behind a business owner's choices and identifying unique selling points. Whitney advised businesses to focus on their value proposition and customer service, while Marcia highlighted the significance of data-driven differentiators. The discussion acknowledged the difficulty in differentiating oneself among a multitude of competitors, but also presented strategies for doing so.

Customer-Centric Marketing Strategies

Marcia and Whitney discussed the importance of focusing on the customer's needs and interests in marketing and sales. Whitney emphasized the value of understanding the customer's "hot buttons" and catering to their specific project requirements. Marcia agreed, acknowledging the need to highlight the company's differentiators in a way that appeals to the customer. They also recognized the gap in effectively communicating these points and decided to address this issue in their future communication strategies.

Differentiation and Branding Strategies

Marcia and Whitney discussed the importance of looking inward to differentiate a business from its competitors. They emphasized the value of understanding a business's core values and beliefs and how they inform its operations and customer interactions. Whitney advised businesses to ask their current clients why they chose to work with them and to use this information to build a strong brand. The conversation ended with Marcia asking Whitney about his methods for communicating a business's differentiators to its audience.

Differentiation and Client Understanding

Whitney and Marcia discussed the importance of differentiating their company from competitors and understanding client needs. Whitney emphasized the need for a systematic approach, including sales journey and CRM, to identify potential gaps and needs that the competition might be overlooking. Marcia highlighted the value of building a relationship with the customer and providing reasons for them to choose their company over others. They agreed that standing out in the crowded market required understanding the customer's perspective and offering unique solutions that meet their needs.

Tailoring Services to Clients

Whitney and Marcia discussed the importance of understanding the client's needs and tailoring services to them, rather than simply performing tasks. Whitney emphasized building quality relationships with clients to establish a trusted adviser status, where price is not an issue. Marcia agreed and suggested that listeners could find more information about Whitney and his company on his website, under the services tab. Marcia also encouraged listeners to regularly reevaluate their business and competition to stay responsive to client needs.

Profitability and Differentiation Strategies

Marcia and Whitney discussed ways to improve business profitability and differentiate oneself in a crowded market. They also encouraged listeners to share what makes their businesses unique. In the end, Marcia and Whitney agreed on the importance of regularly reevaluating business strategies in light of changing competition and customer needs. Whitney is giving away his sales strategies in his downloadable book: https://cribworks.co/services/sales-accelerator/

______________________________________

Want a 45% boost to your net profit?.Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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🎙️ Podcast Leadership Unveiled: Navigating Growth, Accountability, and Team Dynamics with Jason Pearl Embark on a journey into the heart of business leadership as Marcia Riner introduces Jason Pearl, the dynamic force behind Nacre Consulting, in this episode of "Navigating Leadership, Accountability, and Team Dynamics." Brace yourself for a riveting exploration into entrepreneurship, corporate challenges, and the transformative power of effective leadership.

🔍 Key Points of Interest: Entrepreneurial Odyssey: Join Jason and Marcia as they dissect Jason's entrepreneurial journey, navigating challenges within corporate settings. Uncover the inspiration behind the name "Nacre Consulting" and Jason's vision for crafting a boutique firm with a unique approach.

Leadership in the Entrepreneurial Space: Delve into the nuances of leadership in the entrepreneurial realm. Marcia and Jason underscore the need for productive and encouraging leadership, particularly in the era of remote work. Discover the secrets to unlocking the full potential of employees through personal connections and effective communication.

Accountability Chronicles: Explore the critical role of accountability in business success. Jason emphasizes the importance of accountability in all directions, while Marcia advocates for clear expectations and consistent leadership styles. Learn how leaders can navigate hard conversations and take ownership of both failures and successes.

Team Synergy Secrets: Uncover the magic of team mentality and effective leadership. Jason highlights the significance of respect, clear expectations, and fairness, while Marcia and Jason discuss the importance of preparation for hard conversations. Gain insights into creating a common ground for better team understanding.

Communication Mastery and Employee Value: Marcia and Jason unravel the art of clear and kind conversations within a team. Discover the impact of constructive feedback on team growth and the importance of valuing employees. Jason shares his approach to the interview process and the consequences of false representation.

Onboarding Excellence: Join the discussion on solid onboarding, training, and team management processes. Marcia and Jason stress the importance of continuous education, regular meetings, and a shared organizational mission. Learn how these practices, aimed at instilling learned behaviors, contribute to organizational goals.

Leadership Qualities and Teamwork Triumphs: Marcia and Jason explore the qualities of a stellar leader, emphasizing adaptability, quick decision-making, and empowering team members. Discover the significance of teamwork in business growth and the necessity of learning leadership skills. Jason concludes with valuable resources at www.NacreConsulting.com/leadership

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Want a 45% boost to your net profit?.Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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🌟 Ahoy, fellow entrepreneurs and business enthusiasts! 🌟. (I had a lot of fun with this description.let. me know if you like it)

Join us on this captivating episode of "Profit with a Plan" as Marcia Riner, the captain of Infinite Profit Consulting, welcomes a true customer service maestro, Paul Rutter. But this isn't your ordinary chat; it's a deep dive into the world of luxury cruise management and the secrets to exceeding customer expectations.

🚢 Cruise Industry: More Than Transportation 🚢

Discover why the cruise industry isn't just about moving people from point A to B; it's about creating unforgettable memories. Paul and Marcia unveil the unique challenges of serving customers 24/7, and why "perfect" is merely the beginning of excellence. 🛳️ Competing Beyond Price Tags 🛳️ In today's competitive market, price alone won't cut it. Paul and Marcia decode the winning formula: personalized experiences, knowing your customers by name, and exceptional service. It's not about being just another business; it's about becoming a community favorite.

💌 Personalized Service Strategy: It's a Game Changer! 💌

Marcia and Paul spill the beans on personalization secrets that set you apart in a commoditized market. Think personalized notes, heartfelt phone calls, and yes, even strategic emails.

💍 Wedding Hosting on the High Seas 💍

Paul reveals the challenges of hosting weddings on cruise ships, especially during hurricane season. Learn how empathy, quick problem-solving, and making things right, even when it's not your fault, can save the day.

🌟 Exceeding Expectations: The Golden Rule 🌟

Perfect is good, but exceeding expectations is even better. Hear Paul and Marcia's golden advice on delivering more, showing empathy, and leaving lasting impressions that lead to loyalty.

🔮 Anticipating Needs: A Proactive Approach 🔮

Discover why being proactive and prepared is your secret weapon for customer satisfaction. From extra hoses in an auto repair shop to ample food supplies on a cruise ship, it's all about staying ahead.

💪 Customer Service Empowerment 💪

Empower your employees to take charge of customer issues. Learn how to provide immediate solutions, create a positive experience, and enjoy the benefits of repeat business and referrals.

🚀 Business Strategies and Themed Cruises 🚀

Paul shares insights from his book, "You Can't Make This Ship Up," and invites you to connect with him on LinkedIn. Plus, dive into the world of themed cruises and their fantastic potential for bonding and marketing.

Check out https://www.PaulRutterSpeaks.com for his books and other valuable information ⚓🌊 ______________________________________

Want a 45% boost to your net profit?.Join Marcia's new training, "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Marcia and her guest, Darryl Bates-Brownsword, share expert insights and strategies for boosting your business's value and long-term success

🎙️ Business Value Protection Discussion Marcia and Darryl dive into protecting and maximizing business value for growth-minded business owners. They clarify that the target audience is focused on improving their businesses for future sale, not an immediate sale. Technical issues with microphones are resolved to ensure clear audio. The episode aims for a half-hour discussion.

🎙️ Expertise in Simplifying Business Problems Darryl Bates-Brownsword, with over 20 years of experience as a business consultant and coach, joins the discussion. Darryl shares his journey from being a mechanical engineer to becoming a business consultant.

🎙️ Business Valuation and Exit Preparation The focus shifts to understanding business valuation and preparing for a future exit. Darryl emphasizes the need to shift the focus from profit and revenue growth to business valuation. The risks of a business dependent on one person are discussed. Darryl introduces the Succession Plus system, which has 21 steps over 5 stages for exit preparation.

🎙️ Exit-Readiness: Understanding Business Value Perceptions The importance of understanding the value of a business from an outsider's perspective is stressed. Aligning potential business valuation with the owner's perception is crucial. Protecting the value of the business for unplanned exits is discussed. Shifting the mindset of business owners regarding asset protection is a common challenge.

🎙️ Shareholders' Agreement: Protecting Business Interests The importance of having a shareholders' agreement in place to protect all stakeholders is emphasized. The potential issues of not having such an agreement are discussed. The need for early implementation of a shareholders' agreement is highlighted.

🎙️ Maximizing Business Valuation Strategies to maximize business valuation, including de-risking the business and improving revenue streams, are explored. The significance of systems and processes is emphasized. Proprietary products and multiple routes to market are discussed. Preparing the business for exit is vital.

🎙️ Maximizing Business Value Discussion The process of maximizing business value is detailed. Building a strong brand, addressing risk factors, and creating a scalable business model are key steps. The enjoyment of running a structured and organized business is highlighted. Preparing the business for exit by ensuring processes and documentation are in order is discussed.

🎙️ Strategic Accounting Practices for Business Owners The importance of strategic accounting practices in presenting financial data is stressed. Early planning with accountants to match financials with what's told to buyers is crucial. Clear financials make due diligence easier.

🎙️ Future-Focused Business Strategies Business owners are encouraged to plan for the future. A 21-step process is proposed to maximize business value. These strategies can be beneficial early in a business, regardless of the exit timeline.

Darryl has a free copy of his book that outline's all of his 21 strategies:

https://succession.plus/uk/ebook-uk/it-all-begins-with-insights/

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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Unlock the secrets to skyrocketing your small business's profitability and achieving rapid growth in this captivating podcast episode. Join Marcia, acclaimed as the 'Profit Booster,' and Ross, a seasoned growth strategist, as they divulge invaluable insights into systematization, harnessing the power of social proof, mastering review strategies, and the impact of authentic video testimonials. This episode is a treasure trove of wisdom, real-life experiences, and practical tips to elevate your online presence, engage customers, and supercharge your business's success. Tune in to access the knowledge that can help your business thrive and prosper!

Key Points:

-Ross's experience helping local businesses grow through "Fence Post" and "The Local Growth Formula"

-The importance of systems and processes for small businesses

-The significance of social proof in business success, particularly through online reviews, -Tips on requesting and responding to customer reviews

-The role of online reviews in boosting business strategy, search ranking, and marketing Incorporating social proof in sales, with a focus on video testimonials -Using video marketing for authenticity and engagement

-The value of referrals and reviews in driving business growth

-Responding to reviews with integrity and learning from negative feedback

Ross and his company, Fence Post, have a great free assessment to help you get better reviews at https://www.fencepost.co/assessment

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-Day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit-boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist who helps business owners double and triple their revenue, profit, and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

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In a this podcast episode of "Profit with a Plan," host Marcia engaged in a thought-provoking conversation with Dr. St. John, known as the Father of Affirmations, on strategies to boost profitability in small businesses. Dr. St. John shared insights from his extensive body of work, including his new book, "The Seven-Figure Expert," and discussed his method for accelerating success within 12 weeks.

A portion of the podcast was dedicated to Dr. Noah, who shared his compelling life story, tracing his journey from growing up in a less privileged environment within an affluent community to finding his purpose through self-help literature and spirituality. His first book, "Permission to Succeed," published in 1999, played a pivotal role in his transformative journey.

One of the key themes that emerged in the conversation was the concept of "Unconscious Success Strategies." Dr. St. John discussed how highly successful individuals often unconsciously employ strategies that are challenging to teach. This phenomenon was illustrated using the analogy of learning to drive a car, which goes through stages of competency. Marcia acknowledged this gap in conventional success teaching, highlighting the need to understand and incorporate the missing piece.

The conversation also delved into overcoming income barriers. Dr. Noah shared his experiences and techniques from his coaching, particularly his 12 Week Breakthrough program, which has facilitated significant growth for numerous clients. Marcia expressed her own challenges in feeling stuck and received guidance on breaking through this barrier through Dr. Noah's "power habit system."

The importance of belief in oneself was another core topic. Dr. Noah emphasized the significance of not only believing in oneself but also having a method to cultivate this belief. An example was shared of a client raising $185,000 in private funds after applying Dr. Noah's system. Marcia expressed an interest in understanding systems for progression and was recommended Dr. Noah's book, "The 7 Figure Expert," which outlines his success system.

Simplicity in complex situations was highlighted by Dr. Noah, who stressed the need for a balance between the "inner game" (unseen aspects affecting actions) and the "outer game" (visible elements like offers and traffic) as a recipe for success.

Dr. Noah's Inner Game Mastery was exemplified with the story of a CEO, Adam, who achieved a 600% increase in sales after coaching from Dr. Noah, attributed to mastering his inner game.

The conversation also explored breaking subconscious barriers to success by recognizing self-imposed limitations and bringing them to the conscious mind, allowing individuals to make informed decisions.

The importance of implementing the right systems for success, as opposed to the constant "hustle," was emphasized. Dr. Noah shared examples of clients reaping significant returns on investment by focusing on the system.

Dr. Noah's coaching and content strategies were discussed, including different service levels (done for you, done with you, and do it yourself), and the benefits of incorporating simple systems into business operations for profitability. The conversation concluded with plans for further distribution of

Dr. Noah's content across various platforms, upcoming book releases, and the ambitious goal of authoring 30 more books. You can grab Dr. Noah's book at https://www.7FigureExpertBook.com

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours.

Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Got questions? Text Marcia @ (949) 229-2112 ♾️

View Details

Join host Marcia, a seasoned business growth strategist, and her guest Kyle Stout, founder of Elevate and Scale, an email marketing agency, in this illuminating episode of the Profit With A Plan Podcast.

Discover the pivotal role email marketing plays in business success and unravel the power of leveraging AI for content scaling and retention marketing. Kyle shares his journey from freelance copywriter to the founder of Elevate and Scale, emphasizing the common oversight of email marketing in businesses.

Dive deep into the benefits and challenges of email marketing, and gain insights into crafting compelling email content that resonates with prospective buyers. Explore customer engagement strategies that keep your audience enthralled, and learn the art of segmentation to tailor your emails effectively.

Discover the magic of automation in simplifying business processes, enhancing efficiency, and driving higher returns. Whether you're a seasoned marketer or just starting your email marketing journey, this episode provides a treasure trove of strategies and insights. Tune in and transform your email marketing game today!

Kyle has a great template to help you @ www.winbeforeyousend.com

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Questions? Feel free to text her 949-229-2112

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Marcia talks with Donna Dube about how busy CEOs can boost their productivity and profitability.

Love for Data:

A Key to Success Donna shared her transition from a project manager in the online space to operations, emphasizing her love for data analysis. She highlighted the importance of using data to make informed decisions for a business, noting that numbers don't lie. Marcia agreed, expressing that many CEOs often overlook this aspect. The conversation suggested that understanding data and metrics can greatly improve productivity, time management, and overall business growth. C

EO Power Hour for Strategic Reflection

Donna and Marcia discussed the importance of time management and strategic thinking for CEOs. Donna emphasized the need to prioritize and focus on the essential aspects of the business, recommending a weekly "CEO power hour" for reflection and decision-making. She also stressed the importance of self-care and delegation. Marcia agreed, highlighting the benefits of regular, consistent reviews of the business's direction and performance. Both agreed on the value of this approach for both visionary CEOs and those heavily involved in day-to-day operations.

Automating Maintenance for Growth

Donna and Marcia discussed the division of tasks in a business between maintenance and growth. Donna suggested that many maintenance tasks, such as website changes and social media posts, can be automated or delegated to save the CEO time for more important growth tasks like partnerships, webinars, and high-level sales calls. Marcia agreed, adding that these tasks could be handled by contractors or virtual assistants. The aim is to free up the CEO's time and reduce costs.

Time Management for Business Owners

Donna and Marcia discussed efficient time management strategies for business owners. Donna suggested delegating tasks to create more time and using a CEO score to track time spent on maintenance versus growth tasks. They agreed that scheduling personal time and blocking off important hours for business were effective ways to maintain a healthy work-life balance. They emphasized the need to prioritize tasks, focus on essential tasks, and set specific work hours that work for the individual to increase productivity and efficiency.

Focusing on Tasks: Distraction Management

Marcia and Donna discussed the importance of focusing on tasks and avoiding distractions. They suggested implementing a 'focus time' method, where one works on a single task until its completion. They noted how constant interruptions, such as phone notifications, can hinder productivity. They also emphasized the psychological benefits of completing tasks, such as increased motivation and confidence. Donna suggested using digital tools and reaching out to colleagues or friends for accountability.

Task Management Strategies With Eisenhower Matrix

Donna shared tips on managing a task list using the Eisenhower matrix, which involves categorizing tasks based on their importance and urgency. Marcia expressed appreciation for the strategies, particularly the concept of scheduling time for important tasks and focusing on growth activities. Donna also emphasized the need for regular review and planning to adjust expectations and prepare for success. The discussion ended with Marcia summarizing the key points for listeners.

Maximizing CEO Time: Effective Strategies

Marcia and Donna discussed tools and strategies for effective time management in business. Donna emphasized the importance of maximizing the CEO's time and shared her PDF, "CEO Amplify," which outlines a method for achieving this. Marcia highly recommended Donna's strategies, encouraging listeners to download the PDF and subscribe to the podcast for more profitable information. Get Donna's CEO Powerhour PDF at https://ceoamplify.ca/powerhour

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show About

Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia and Nate discussed LinkedIn's profit potential! Optimize profiles, build real connections, and play the long game for business growth. Linkedin: A Platform for Business ConnectionsNate shared his experience of moving from the brick-and-mortar space to the online world, specifically in the automotive industry. He noted a gap in the buyer's journey in the online world and expressed interest in exploring how to use Linkedin to create the kind of relationships they were looking for. Nate and Marcia discussed the advantages of using Linkedin for business connections compared to other social media platforms. Nate highlighted Linkedin's targeting capabilities and the ability to explain intentions in connection requests. Marcia agreed and emphasized that Linkedin is a platform designed for business. They also discussed the importance of profile optimization on LinkedIn. Optimizing Visibility and Engagement StrategiesStrategies to improve visibility and engagement with their target audience. Nate emphasized the importance of understanding and catering to the needs of the ideal client throughout their journey. He suggested providing valuable content and engagement opportunities at each stage, rather than waiting until the end. They also touched on the importance of profile optimization, with Nate recommending a hook that calls out the ideal audience and utilizing the bio and experience sections to improve visibility on platforms like LinkedIn. Linkedin Profile Optimization StrategiesStrategies for optimizing Linkedin profiles. Nate highlighted that Linkedin, despite not being owned by Google, still holds significant domain authority, making it an ideal platform for SEO purposes. Marcia emphasized the importance of creating a professional profile, including a voice introduction and a non-generic background image. They also touched on the issue of aggressive sales tactics on the platform, advocating for building relationships before making a sale. LinkedIn Strategy: Building Relationships, Understanding CustomersMarcia and Nate discussed strategies for building relationships and moving into opportunities on LinkedIn. Nate emphasized the importance of understanding the customer's perspective before making an offer, using LinkedIn to identify psychographic markers and engage in conversation. Marcia agreed, cautioning against simply emailing an offer without first building relationships. They also discussed the value of using LinkedIn as a search engine, with Nate advising to be selective with search results and not to rely solely on what is provided. Engaging Clients: Strategies, Networking, and Long-Term MindsetStrategies for engaging with potential clients, emphasizing the value of understanding a person's professional journey through platforms like Linkedin. They agreed that a person's past roles, length of service, and transitions can provide valuable insights. They also touched on the use of introductions as a method of engagement but acknowledged it can often feel inorganic or forced. The importance of effective networking and relationship building was discussed, emphasizing the value of offering helpful resources and starting conversations with the intention of providing value rather than making a sale. They suggested an "infinite game" mindset for a longer-term perspective and less attachment to immediate results. Both agreed that a successful conversation can lead to various opportunities, including referrals, educational opportunities, and introductions to new contacts. LinkedIn Strategies for Business GrowthMarcia and Nate discussed the concept of the buyer's journey and how companies can use platforms like LinkedIn to facilitate this process. Nate shared his unique understanding of the journey and how it could help businesses meet their clients' needs more efficiently. • Listeners should check out Nate's special page at https://www.natemorse.com/gift for free resources to help with their business journey. Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information Please subscribe & ring the bell for reminders about next week's show About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com Curious or have question. Text her at 949-229-2112. ♾️

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Are you tired of cold calls and expensive marketing campaigns that yield low conversion rates for your business?

It's frustrating when traditional sales and marketing methods don't deliver the results you need. But what if there's a proven, cost-effective solution to boost your business's profitability?

Discover the power of referrals with Joanne Black and Marcia Riner in this podcast. Learn how to build trust-based relationships, ask for referrals effectively, and enjoy conversion rates of up to 70% or more. Don't miss out on this game-changing strategy for business growth. Listen or watch the podcast now!

Unlocking the Power of Referrals In this podcast, Joanne Black and Marcia Riner discuss the significance of referrals as a powerful tool for business growth. They explore various aspects of referrals, emphasizing specific strategies and insights to make the most of this invaluable resource.

Here are the key takeaways:

1. The Referral Process: Joanne Black emphasizes the importance of building relationships and engaging in meaningful conversations with clients, ultimately leading to referrals. She highlights that referrals are based on trust and personal connections.

2. Asking for Referrals: The podcast underscores the need to ask for referrals confidently and offers practical advice on how to do it effectively. Joanne advises on the art of asking for referrals by framing questions in a way that fosters meaningful introductions.

3. Client Relationship Building: Joanne and Marcia discuss the significance of nurturing client relationships beyond the transaction. They emphasize that referrals stem from strong, trust-based relationships and suggest strategies to maintain client connections.

4. Specific Referral Requests: Being specific about the type of client or contact you're seeking when asking for referrals is crucial. Joanne recommends providing clear and detailed information about the kind of person you're looking for, making it easier for others to make introductions.

5. Reputation Matters: Your reputation is on the line when you ask for referrals, so it's essential to be precise in your requests. People are more likely to make introductions when they know exactly who you're looking for.

6. High Conversion Rate: The podcast highlights the remarkable conversion rate of referrals compared to other lead generation methods, with referrals having the potential to convert as high as 70% or even 90%.

7. Acknowledging Referrals: Joanne stresses the importance of promptly acknowledging referrals and suggests sending handwritten thank-you notes to express appreciation. Charitable donations in the name of the referrer are also recommended as a gesture of gratitude.

8. No Cost to Referrals: Referrals are a cost-effective way to grow a business, with no direct financial cost associated with them.

9. Staying Informed: Joanne invites listeners to visit her website, https://www.NoMoreColdCalling.com, to access valuable insights on referrals, take the referral IQ quiz, and sign up for her newsletter. In summary, this podcast provides valuable insights into building strong referral relationships, asking for referrals effectively, and leveraging referrals as a potent business growth strategy. Specificity, gratitude, and trust are at the core of successful referral generation

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information Please subscribe & ring the bell for reminders about next week's show .

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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Are you an author, coach or expert with a book? Audio books represent the fastest group segment of publishing and listeners are growing exponentially each year. Your audience wants to hear your book in your own voice!

Marcia talks with Vaughn Fahie, The Voice Brander, about how your voice has a unique sound to it that is attractive to your audience. He also shares staggering statistic about today's book market that you don't want to miss.

Vaughn has an unique skill that will help you get more book sales and grow your expertise by making your book an audio book too.

He has resources on his website https://www.TheVoiceBrander.com and a copy of his book @ https://www.MakeMyAudioBook.fun

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show .

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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

View Details

Marcia talks with Quantum Coach, Malvina Messler about the neuro science of change. Malvina shares her ideas that have helped business owners break through their blockages so that they can evolve their business. Malvina has a great workbook to help business leaders to tap into their IQ as well as their EQ to lead better.

Malvina has a helpful Get Unstuck Guide on her site @ https://www.MalvinaMessler.com

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show.

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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

View Details

Marcia talks with communications expert and founder of Visceral Communications, Talia Jacqueline about how to attract your ideal customer my being passionate about what you believe it. Even more about what really pisses you off! Talia shares that when you share your values and beliefs about the problems that you and your customers face, it polarizes the audience while attracting or deflecting the right people. She doesn't want us to act on anger, but to funnel the passion into our messages.

Talia was featured on a great Ted Talk where she shares her passion. You can watch it at https://www.TaliaJacqueline.com or grab additional information at her business site at https://www.Visceral.co

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show .

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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

View Details

Marcia talks with CPA, CFO, & Financial Expert, Jeff Rudner with Proseer, an accounting, tax and finance firm, about how small businesses can easily integrate software and automated processes into their business. The benefits are numerous from cutting costs to quick and accurate financial projections Jeff also shares that understanding your company's data is important for every decision and it should be easy to obtain across every department. Once set up, many types of software can cross communicate to make sure that the data is timely and on point.

Jeff is happy to offer a free consultation and share ideas that can help any business. Check out his company and book a call @ https://www.Proseer.co/contact

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information Please subscribe & ring the bell for reminders about next week's show.

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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

View Details

Marcia talks with fellow business strategist, Ann Carden about how today's business experts can build another income with coaching and consulting. They have experience, knowledge, and needed skills that business owners are looking for to short cut their own growth. Whether its paid mentoring, coaching, consulting, or advising, subject matter experts are in high need. This type of work can be done as project based, a side job or a new career.

Ann has lots of resources available on her site. https://www.AnnLCarden.com

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show .

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with an Australian email marketing expert, Jules Dan about how he is able to book calls from leads using email marketing & AI. Jules shares strategies about the list building, email frequency, engaging prospects that have proven to produce big profit. Jules wants to share his 3 concepts that turn leads into booked calls @ https://julesdan.com/gptgift

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out https://www.30dayprofitbooster.com for this free training and valuable information

Please subscribe & ring the bell for reminders about next week's show .

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at https://www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with the Growth Architect, Beate Chelette about creating and using a plan for entrepreneurial freedom. Beate has been helping business owners build the plan so that they can drive the growth they want. Never leaving it to chance but creating action-ready strategies. Beate is generously offering an Uncovery Session @ www.uncoverysession.com and her growth blocker quiz @ www.growthblockerquiz.com   =================   Marcia and 3 other experts are hosting a business growth panel on Saturday, July 29th from 9 am-11 am PT / noon-2pm ET where they will be sharing 12 strategies to help you avoid the costly mistakes slowing your businesses growth. Register at www.JoinAccelerateNow.com for your free ticket. It only takes 1 strategy to change your business and we're giving you 12 to choose from. Register now and get the bonus material.   Please subscribe & ring the bell for reminders about next week's show . =================   About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.   Marcia is the CEO of Infinite Profit Consulting and can be found at www.InfiniteProfitConsulting.com   Curious or have question. Text her at 949-229-2112. ♾️  

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Marcia talks with David McBee about how to get a clear ROI from your ad spend. Marketing is absolutely necessary to your business. So many business owners don't have any idea what their marketing efforts actually produce. Dave explains that there are many tracking opportunities to know if your ad spend is really paying for itself. He also shares several ideas to attract new customers. He has even created a calculator that will show you your ROI on your ad spend. Now you just place good ads and you can track the result.

Dave is offering tons of value on his site including the ROI calculator. Grab it at www.DavidMcBee.com

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information .

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Please subscribe & ring the bell for reminders about next week's show .

=================

About Marcia: She is a business growth strategist helps business owners to exponentially boost their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with Scrum Master and Agile trainer, Angela Johnson about the benefits of using Scrum and Agile processes to get your team to be self-sufficient. Scrum is a method that creates project-based teams to complete tasks. There is task driven accountability and team leads that ensure that the project is completed on time. Today's team members desire the ability to figure it out and many thrive in this environment which leads to better production, satisfied team, and even more profit.

Angela is a certified Scrum trainer and has created a PDF that show 3 easy ways to add Scrum to your business. Get it at www.ScrumFiles.com

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information .

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Please subscribe & ring the bell for reminders about next week's show .=================

About Marcia: She is a business growth strategist helps business owners to exponentially boost their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com Curious or have question.

Text her at 949-229-2112. ♾️

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Marcia talks with CEO, prospecting expert, & software designer, Chris Beall of Connect and Sell as he explains that prospecting can be easy when you have the tools. Christ says he's got a sure-fire way to build trust in as little as 7 seconds. Once you have the trust, moving your lead into a prospect, and then to a customer is nothing more than having a conversation with another human. His company works with sales teams to make it as easy as pushing a button with a couple of perfect crafted sentences to get it all started. Chris's company is offering a free test-drive of his push-button software at www.connectandsell.com . He also has a training program called flight school where he teaches his 7 seconds to trust.

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Marcia and 3 other experts are hosting a business growth panel on Saturday, July 29th from 9 am-11 am PT / noon-2pm ET where they will be sharing 12 strategies to help you avoid the costly mistakes slowing your businesses growth. Register at www.JoinAccelerateNow.com & use the 75% off discount code "Super" for your $27 ticket. It only takes 1 strategy to change your business and we're giving you 12 to choose from. Register now for bonus material.

Please subscribe & ring the bell for reminders about next week's show .

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with marketer and ally, Craig Andrews of Allie 4 Me about the easiest way to get someone to earn the know, like and trust you. He says by offering a low-ticket, impulse-buy offer that allows your ideal customer to experience your service as the first offer. Craig has proves this method can be used by any business beyond the traditional product sellers as an entry level offer.

Craig has 2 gifts that he is sharing with the audience, a powerful guide on how to create a first time offer and 23 days access to his self-paced course. Get them at www.Allies4Me.com/profitwithaplan

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

=================

Please subscribe & ring the bell for reminders about next week's show

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with media consultant, journalist, and podcast host, Khudania Ajay aka "KAJ of KAJ Masterclass Live about how to maximize podcasting exposure for free PR and marketing. KAJ knows the value that podcasting brings the guest star. He shares how to use it on every social platform and online sources for a lifetime of exposure. KAJ can be found on his regular youtube channel @kajmasterclass as well as Linkedin at KAJ Masterclass. If you want to boost your exposure, reach out to him and he can help promote you internationally.

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information

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Please subscribe & ring the bell for reminders about next week's show

.=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with the testimonial guy, influencer, and fellow podcasting host, Mischa Zvegintzov about how he and his community are building influence together as The Influence Army. He explains the value of a community of heart-centered Entrepreneurs can lift everyone up. Mischa has been in the marketing and sales space for years building success in the billions but he said it all starts with telling connective stories and using testimonials to get your customers to sell for you. Mischa's private "The Influence Army" is available to our audience through connecting with Mischa and sending a DM with "Profit" through his site: www.TheInfluenceArmy.com

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Marcia and 3 other experts are hosting a business growth panel on new date Saturday, July 15th from 9 am-11 am PT / noon-2pm ET where they will be sharing 12 strategies to help you avoid the costly mistakes slowing your businesses growth. Register at www.JoinAccelerateNow.com & use the 75% off discount code "Profit" for your $27 ticket. It only takes 1 strategy to change your business and we're giving you 12 to choose from. Register now for bonus material.

Please subscribe & ring the bell for reminders about next week's show .

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with marketing expert, investor, & CEO of Nuclear Networking, Tyler Horsley about the foundational structure that is required for a successful marketing campaign. Tyler knows what it takes to grow a company and it starts with the scroll stopping marketing. Tyler explains that the first step is to bring out the "why" for your company. This creates avoids the price shopping and builds a connection with your audience. Tyler also explains that marketing requires a plan and there is more than just SEO involved.

Tyler would love to connect to businesses at any stage and he wants to share value and helpful ideas that can help you grow your company. Reach out to him through email; Tyler@NuclearNetworking.com

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Marcia and 3 other experts are hosting a business growth panel on Saturday, July 15th from 9 am-11 am PT / noon-2pm ET where they will be sharing 12 strategies to help you avoid the costly mistakes slowing your businesses growth. Register at www.JoinAccelerateNow.com & use the 75% off discount code "Super" for your $27 ticket. It only takes 1 strategy to change your business and we're giving you 12 to choose from. Register now for bonus material.

Please subscribe & ring the bell for reminders about next week's show .

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Special edition podcast with growth experts: Crista Grasso, Darrell Evans, Annie P. Ruggles, and Marcia Riner. During this panel shares, each expert shares what is getting in the way of business owner's growth and how to turn that around quickly.

Crista Grasso, CEO of Lean Out Method shares how having a clear vision can accelerate growth. Next, Darrell Evans, CEO of Yokel Local discusses his $1/day lead generation strategy. Then, Annie P. Ruggles, CEO of Quick Works Consulting explains the lost art of the sales discovery call. Finally, Marcia Riner, CEO of Infinite Profit Consulting shows how with all of the distracting noise a business owner faces today, they just need to make incremental changes in their focus to boost profit.

The expert panel is a pre-show event for the upcoming live Accelerate Now watch party on Saturday, June 17th @ 9 am - 11 am PT (noon ET) where they will be sharing the 12 mistakes that are getting in the way of your growth and how to overcome them. Register @ www.JoinAcclerateNow.com and use code "Super" for a 75% discount (only $27)

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Please subscribe & ring the bell for reminders about next week's show.

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About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with multi best selling author, publisher, & host of the Author Factor podcast, Mike Capuzzi. Since 2008, Mike has helped business owners become published authors. In 2019 he launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (shooksTM) for business owners, entrepreneurs and CEOs. Mike explains how powerful these short helpful books can be a boost in credibility for ANY business owner. You can find more about Mike's short helpful books at www.bitesizedbooks.com or grab a few of his best sellers for free at www.MikeCapuzzi.com/magic

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Marcia and 3 other experts are hosting a business growth panel on Saturday, June 17th from 9 am-11 am PT / noon-2pm ET where they will be sharing 12 strategies to help you avoid the costly mistakes slowing your businesses growth. Register at www.JoinAccelerateNow.com & use the 75% off discount code "Super" for your $27 ticket. It only takes 1 strategy to change your business and we're giving you 12 to choose from. Register now for bonus material.

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Please subscribe & ring the bell for reminders about next week's show .

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at www.InfiniteProfitConsulting.com

Curious or have questions. Text her at 949-229-2112. ♾️

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Marcia talks with attorney, podcast host, speaker, and author of The Art of Preventing Stupid, Matthew Davis. Matt is the founder of Davis law which has expanded to 7 locations growing over 1000% in a short time. He shares how he has built a culture that attracts and keeps top team members. He encourages the team to run their job out and gives them the framework and support to live up to their full potential. Matt's law firm helps business owners manage the risks of business so that they can focus on the opportunities in front of them.

He encourages listener to visit his site www.DavisBusinessLaw.com and visit is resources page for helpful business tools.

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

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Please subscribe & ring the bell for reminders about next week's show .

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with personal branding and digital expert, Mary Henderson of Mary Henderson Coaching about how people buy from people. Your business has a powerful connection to you and your employees. If everyone in your company can be authentic to their personalities, the connection to your customers will be stronger. Individuality is memorable and can be attractive to customers and separate you from your competition. Stand up in your own personal brand. Mary Henderson is offering a 45 minute strategy call to help you align your personal brand with your business. www.MaryHendersonCoaching.com/apply

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

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Please subscribe & ring the bell for reminders about next week's show .

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting and can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with fractional financial expert, CPA, & CVA, Chris Hervochon from A Better Way CPA about the better way to use financial statements to grow your business. Chris, who helps business owners with a lot of their financial details, & reporting, shares how by using a properly created cash flow statement, balance sheet, & P&L can lead the discussion on business decisions. He shares the importance and what to look for to get the best information. Chris has some helpful resources on his website: www.BetterWayCPA.com and can provides services from coast-to-coast

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

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Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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SPECIAL 200TH PODCAST EDITION celebrates Marcia Riner and the release of her 3rd book Boosting Business Profit. Guest Host, Mischa Zvegintzov guides Marcia as she shares the real benefits of her PROFIT With A Plan Podcast, it's 4th year and 200th episode. Marcia highlights how her coaching business has helped business owners to build a business that is saleable as well as profitabile. Marcia also shares her books with the new release of her 3rd book.

Thank you to Mischa Z, the Testimonial Guy for guest hosting and keeping Marcia reeled in. Mischa helps to get your customers to sell for you with fantastic testimonials that hit all of the right points. Visit Mischa at www.TestimonialGuy.com

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

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Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia speaks with author and operations expert, Patti Mara of UpSolutions. She teaches business owners how to turn team members into heros and customers into raving fans by over delivering. Simply by doing a bit extra for each customer, you create the unexpected and powerful 'wow factor' for your customers. It doesn't go unnoticed either. It's brought to the attention of each customer that your business went above and beyond to make their experience better. It truly is the little details that make the big difference. Patti's methods train your team to over deliver which then allows your company to create raving fans that are willing to choose you, refer you, and ultimately pay more for your product and services. What a great position to be in.

Patti has made her book accessible along with some great resources on her website. Go to www.PattiMara.com/profitwithaplan to get them.

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112. ♾️

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Marcia talks with best selling author of Maximum Exit and owner of Website Closers, a business brokerage, Nate Lind as he shares how small businesses are being sold for more than you'd expect. Nate shares that there is a great marketplace with 1000s of businesses that are selling quickly for 2-10X multiples. Nate sells 100s of them every year! He shares that even a business with 500k or 1M in revenue are still marketable with a large number of buyers bidding on it. Nate says buyers want a business that has a cash flow and they are ready to pay for it.Grab Nate's book Maximum Exit @ www.NateLind.com/gift along with other helpful tools. If you have any questions, just reach out at Nate@WebsitecClosers.com ================ Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information. ================= Please subscribe & ring the bell for reminders about next week's show. ================= About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear ROI to working with here before hiring her firm. Through her proven strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com Curious or have questions. Text Marcia at 949-229-2112

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Marcia talks with AI Marketing Expert, Matt Swalley of Omneky about how the trend of AI is also being used in writing ads, copy, and marketing campaigns with great success. Even more success that many marketing professionals care to share. Matt explains that AI can describe your ideal customer and knows more about them than we ever thought. Now, AI tools can actually speed up the marketing creatives from stills to shorts to writing the copy that attracts them. Matt's company Omneky has an amazing software that helps business owners market in today's packed oversaturated space to produced serious results.

Matt is offering a free demo of his software at www.Omneky.com and don't forget to mention Profit With A Plan Podcast. He can also be reached on LinkedIn.com/in/MattSwalley.

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

=================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear ROI to working with here before hiring her firm. Through her proven strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112

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Marcia talks with VP of Growth for Jotform, Bulut Akisik about how no -ode platforms like Jotform are making business workflows so much easier. With any kind of repeatable process, a simple form can be used to automate the process. These no-code forms are easy with a drag and drop design and so many pre-built ideas that anyone can be up and running quickly. They also integrate with many of the data software that you already use, like quickbooks, google, and microsoft. Using no-code forms is a perfect way to make your workflows easier.

Bulut is offering a trial at Jotform.com and a fantastic educational series starting March 23, 2023. Just register @ www.jotform.com

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear ROI to working with here before hiring her firm. Through her proven strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112

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Marcia talks with Australian Course Builder Jono Petrohilos about how he has built quick and easy courses that have made a million each year. Jono says its super easy if you know you ideal client's number one problem. And of course you can solve it. He says to build a quick course that helps them solve it in a simple manner. No high tech, no high production. He used a word doc and some phone videos to teach it. No kidding! Instant success. Jono has a huge following on Facebook and his own podcast where he and is members share great ideas on course building. Join 'The Course Builders Community" FB group and podcast. There is tons of resources and even more support.

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Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear ROI to working with here before hiring her firm. Through her proven strategies, she gets results.

Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com

Curious or have question. Text her at 949-229-2112

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Marcia talks with leadership and motivational exper, Vanessa Judelman of Mosaic People Development about developing leaders in your organization. From yourself to the others within you company. Vanessa provides real world ideas that can create self thinkers that can support the growth of your company. She believes that business owners go through the leadership pipeline traveling from doer to leader and she shares the necessary growth that is needed at each level.Vanessa has some helpful resources and a quiz available on her site @ www.yourleadershipresources.com and her website www.MosaicPeopleDevelopement.com ================ Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information. ================= Please subscribe & ring the bell for reminders about next week's show. ================= About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear ROI to working with here before hiring her firm. Through her proven strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting & can be found at www.InfiniteProfitConsulting.com Curious or have question. Text her at 949-229-2112

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Marcia talks with Denver Attorney, Josh Fitch of Troxel Fitch Law about the ways to improve your legal position and lower risk. Having General Counsel or a business Attorney on your team can put your business in the best position with the many legal situations your company finds itself in. From contracts to disputes to opportunities and risks. It is always better to have an Attorney on your team before trouble occurs or to ensure that you are in a favorable position. Josh is a friendly and approachable legal counsel that is welcoming in a pay by the minute legal space. Josh is happy to discuss your business and ways he may be able to help.

Connect with him on LinkedIn.com/in/joshuafitch or at TroxelFitchLaw.com

================

Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious or have question. Text her at 949-229-2112

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Marcia talks with crafty marketing expert Sarah Noel Block of Tiny Marketing talks about getting big results through her tiny marketing concepts. Sarah shares has she guides her customers to work smarter not harder by batching. She shares that 1 piece of content can turn into 64 posts. Sarah seems to make marketing with a small or no team totally possible. Sarah has an on demand webinar and other goodies on her site www.SarahNoelBlock.com

================

Want a 45% boost to your net profit?.Join Marcia's new training the "30-day Profit Booster". Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out www.30dayprofitbooster.com for this free training and valuable information.

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Send us a text @ (949) 229-2112

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Marcia talks with CEO, Podcast Host, & Local Marketing Expert, Darrell Evans of Yokel Local about how to convert more prospects into your world. Most buyers are on a journey to learn more information before making a buying decision. Darrell suggests we get them to know, like & trust us by providing great value and knowledge so that when they are ready to buy, you're top of mind. He even shares a $1/day strategy to get more conversions.

Check out Darrell's podcast at www.TheMindshiftPodcast.com

or you can find a lot of resources at www.DarrellEvans.net

================

Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s currently available for Free. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with executive delegation expert and owner of Team Delegate, Tonya Thomas about how to best benefit by using an executive virtual assistant to help you with everyday tasks that will free up valuable time. Tonya explains that an executive assistant isn't going to build a webpage or create content, the EVA will confirm appointments, follow up on tasks, and do so many of the little activities that you actually gain hours back in your day. And they do it with very little guidance. Nothing like training a new employee, just doing the things that you need to get done.

Tonya has a great checklist on her site @ www.TeamDelegate.com ================

Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s currently available for Free. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing.

Pick your copy up at www.TrajectoryProfits.com/book-download =================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with sales and proposal writing expert, Joe Andeeser of Smart Pricing Table about how to close more sales by using a proposal. Joe explains that the closing rate increases when the buyer can see the exact breakdown for the services and a clear understanding of the services provided. This is only done by presenting a detailed proposal. But this doesn't have to be hard, with Joe's software, you can have prebuilt 'products' that are commonly used by just dragging and dropping them into your new proposal. This means you can have fully built-out proposals ready in minutes without errors or lost revenue.Joe is offering a free demo of his great & reasonable software so you can test-drive it to see the value it can bring to your sales process. Visit www.SmartPricingTable.com for your demo. ================= Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s currently available for Free. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download ================= Please subscribe & ring the bell for reminders about next week's show. ================= About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with Crista Grasso who is the go-to strategic planning and systems expert for online businesses when they want to scale. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and provide clarity on the core things that will make the biggest impact to scale a business simply and sustainably. She is the founder of the Lean Out Method, creator of the Lean Business Scaling System, and host of the Lean Out Your Business Podcast.

Download Crista's special report to help you find hidden time in your business at www.LeanOutMethod.com/waste

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Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s currently available for Free. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing.

Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with remote staffing specialist, Melissa Brown who is the CEO of Concierge Elite, about finding a bigger pool of highly talented candidates by looking at remote staffing.  Melissa's firm specializes in remote front-office support and sees the trend with the success of remote teams.  She shares insights and hiring ideas to help today's increasingly difficult staffing challenges.  Melissa even shares her luck hiring offshore. 

Melissa has some great resources on her website: www.ConciergeElite.com

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Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s currently available for Free. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing.

Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with fellow strategist & author, Jim Gitney of Group50 about how every successful business runs from a Hierarchy of Needs that drives towards 1 important goal. Many businesses already do some of this without thinking but those that can gain alignment across all levels can show greater success. An idea alone is useless without the strategic implementation of that puts that idea into play.Jim is the author of 'Strategy Realized - Business Hierarchy of Needs' where he showcases his framework that helps companies gain alignment and strategic implementation of the most important goal.Get a copy of his book at www.StrategyRealized.com ================= Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s currently available for Free. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download ================= Please subscribe & ring the bell for reminders about next week's show. ================= About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with acquisition expert, Jonathan Jay about how to build cash flow and gain growth by acquiring other companies.  Jonathan teaches business owners the ins and outs of buying other companies from locating, negotiating, and even funding to close the deal.   Jonathan explains that cash flow is the king for all businesses and buying companies that have good cash flow is a great way to build your empire. 

Jonathan can be found on LinkedIn & Youtube @ Jonathan Jay or on his website www.Dealmakers.co.uk where he has a free workshop

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Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s currently available for Free. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing.

Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with the Rebranding Man - Jim Heininger of Rebranding Experts about refreshing your brand. Jim explains that branding is more than just a logo and color palette. Branding is how you differentiate yourself from your competitors and show your values. Your brand also represents how your customer feels about your company. Your branding needs refreshing from time to time. Whether it's a small improvement or a total overhaul, you need to update occasionally as your business or customer evolves.

Jim is a frequent contributor to Forbes.com on branding. Check out his articles and more on his website: www.RebrandingExperts.com

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Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s currently available for Free. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with author, professor, marketing, and branding expert, Ryan Foland about the power of influence. It's not the online personality. It's the way that you can persuade someone to believe or do something you want. This is the true art of marketing and sales. Ryan has found at least 11 ways that you can influence someone. He shares them here with us today.

Ryan has so much more to share from his teaching, mentoring & ted talks, you can find more of his great ideas at www.Ryan.online =================

Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is still interviewing. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with CEO, Author, & AI Expert, Seth Earley about how every business can add AI to their company.  Seth explains that AI can help companies with handling anything from repeatable processes to website interactions to data analysis.  AI can avoid human errors and improve SEO.  AI does not need to be a major investment, there is plenty of prebuilt solutions that can level the playing field between small business and big enterprises. 

Seth is offering his award-winning book "The AI-Powered Enterprise" on his website with a special code:  https://hubs.ly/Q01tm8QQ0 or visit www.Earley.com

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Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is still interviewing. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text her @ (949) 229-2112

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Marcia talks with forecaster, supply chains, and S&OP (sales & operations) expert, John Mink about how outliers play into successful forecasting. Forecasting is an essential activity for all businesses for staying on target & tracking for bigger profits.

John explains that all forecasting is off the mark but he teaches us ways to make sure it is 'less bad". John's book 'forecaster With Outlier is available on all major online booksellers and www.JohnMinkConsulting.com

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Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with capital investment expert, Melissa Widner about how to get funding for growth. Venture capitalists only fund about 1% of the asking businesses and banks often won't lend to growth-focused companies, so where do growing companies turn? Melissa created Lighter Captial to fill the void between VCs and short-term cash loans. Alternative capital looks at the revenue projections and provides the money without taking equity. This is very helpful for companies trying to add a new line, hire a new team or invest in their processes knowing that they can grow their company with the needed money.

Melissa's application process is a couple of minutes and super easy. She also has a great tool to help you find out the value of your company. Visit www.LighterCapital.com for more information

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Get Marcia's new book "The Profit Accelerator." She is looking for a few business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing.

Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with author & hiring expert, Andrea Hoffer about how to hire the perfect candidate. The funny thing is it starts with you! Andrea shares 6 steps you need to you through in order to hire the best person for the job. These 6 steps can really help you to create a successful hire and grow your company. Andrea's new book 'Hire Higher' has many more of her strategies and it can be found on Amazon or visit her site @ www.AhaRecruitingExperts.com. Andrea is happy to connect on LinkedIn @ Andrea Hoffer.

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Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with Josiah McCampbell about creating a new reality for your business and your life. It takes clarity and understanding of what is holding you back and what subconscious skills you need to become the person and business that you dream about. Josiah gives us the supportive reasons and the clear steps to get there.

He also shares amazing access to his program that will help you reach the goals you want. Register at www.realitycreationprocess.com and use PROFIT10 for a 10% discount on his already low price.

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Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing.

Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks to presentation trainer and messaging wizard, Debra Lindegren about how to create authentic calls to action throughout many stages of the relationship. Finding the correct offer, the correct timing, and the correct language of messaging so that your prospect is ready to buy. Building the tension and proving that you are the bridge between where they are and where they want to be.

Debra has some great resources on her site @ www.AuthenicallySpeaking.com

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Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with founding partner and lawyer, Scott Rahn of RMO LLP, a national probate litigation firm about how to build and expand your business based on a culture style inside and out. Building the right team that believes in the mission takes an exceptional vision and Scott has done just that. Just a note...Businesses need an estate plan to avoid problems in the future. Get prepared!

You can learn more about Scott and his firm @ www.RMOLawyers.com =================

Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing.

Pick your copy up at www.TrajectoryProfits.com/book-download =================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with the business broker and M&A advisor, Adrianna Smith about getting your business ready to sell. Adrianna knows what it takes to maximize the value of a company. Her years of experience help to avoid risks that lower the price buyers are willing to pay. Arianna shares how to navigate the sale process. This is the show to get you ready for whenever you plan to sell your business.

Arianna has a lot of great information on her site @ www.bizbrokerla.com

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Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with time and performance expert Khaly Esmeralda. She explains that times have changed post covid and it is time to reset who you are to be able to master what you are doing now. Khaly's insights on becoming the best you can be at home, work, & relationships start when you can open and close doors to be 100% present and master your performance.

Khaly's signature program can be found at: https://thetimeperformancemethod.com/wp/ or find her on most social platforms @ Khaly Esmeralda.

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Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase its revenue, profit, and value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with operations expert, Adam Liette of Smooth Operator about the operator in your business. Adam explains that the operator is the technician and the emotional team leader who takes the vision from the CEO and executes it. The operator is the complimentary partner to the visionary. It's not impossible that the CEO is the operator but the business is more effective when the CEO has an operator on the team.

Adam is offering a strategy call for listeners at www.AdamLiette.com/#two-step

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Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase their revenue, profit, and the value of their company without having to pay for additional advertising or marketing.

Pick your copy up at www.TrajectoryProfits.com/book-download =================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with HR & hiring expert Heenle Turner from The All In Company and how she helps companies create 5-star employees. When businesses have 5-star employees that match the culture, the business runs better and the company achieves it goals easier. Building a team with 5-star employees makes the company's environment happier. Heenle has a great questionnaire to rate your current & future employees at www.5staremployees.com/neversettle

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Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase their revenue, profit, and the value of their company without having to pay for additional advertising or marketing.

Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with young copywriting expert, Lucy Bedewi from My Write Hand Woman about how to use persuasive copywriting naturally using your own style and brand voice to get your prospects to follow you and buy from you. She talks about making sure that you have the 3 C's. Be Clear, Concise, and Creative in your copy. She also mentions how easy it is to stay authentic when using your own style. Lucy can be reached at lucy@mywritehandwomen.com Pick up her brand voice questionnaire at www.findmybrandvoice.com, Or @ www mywritehandwomen.com

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Get Marcia's new book "The Profit Accelerator." She is looking for a few industry leaders & business owners to interview about how her book’s 12 strategies would impact your industry. Please, download her book and let her know if you would like to be interviewed. It’s available for Free for the next few weeks while she is interviewing industry leaders. These strategies can help ANY business increase their revenue, profit, and the value of their company without having to pay for additional advertising or marketing. Pick your copy up at www.TrajectoryProfits.com/book-download

=================

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with author & scaling expert Hilmon Sorey from Cloze Loop about how to make scaling your business easy by putting the power of the 4S System: Strategy, Systems, Staff, & Skill. Scaling is necessary to create the business that you've always dreamed of. Scaling is just making stair steps toward having a business that can run on its own. It also makes for a business that can be sold later on. Making their business successful and the CEO is comfortable in their role.

Hilmon has an amazing course that teaches the 4S System and he's offering it for free to you! Sign up here: https://courses.clozeloopuniversity.com/courses/take/4-s-course/lessons/35901816-sa-165

Or connect with Hilmon at www.Clozeloop.com or LinkedIn.com/HilmonSorey

=================

Join Marcia on her FREE training "How To 10X Your Profit & the Value of your firm - Register @ www.10XYourFirm.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with the sales team and sales systems expert, Jim Padilla of Gain The Edge about how to develop systems so that you grow your business without worrying about being a salesperson. Jim makes it super comfortable to make sales happen.  And he proved it by helping to sell over 300M in sales.  He specializes in setting up in-house and virtual sales teams so that the owner can focus on growth.

Jim has a lot of resources available to help you become a better salesperson and/or be in a great position to hire a team to do it for you. Visit his omni-site @ www.JimP360.com

=================

Join Marcia on her FREE training "How To 10X Your Profit & the value of your firm - Register @ www.10XYourFirm.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with text expert and CEO of LeadFerno, Aaron Weiche how to communicate with your prospects and customers in the most convenient and natural method via text messaging. Aaron explains that many will read and respond to a text message on the phone in their hand yet rarely open or reply to an email. It's a way to communicate briefly and engage with your audience in a more convenient way.

Aaron has an amazing platform for streamlining business texting and he's offering listeners a free 14-day trial. Check out www.LeadFerno.com

=================

Join Marcia on her FREE training "How To 10X Your Profit & the value of your firm - Register @ www.10XYourFirm.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with author, podcaster, speaker & buy/sell expert David C Barnett about what to expect when selling your company also from the angle of the buyer's side.   David explains important factors that sellers need to have in place so that buyers don't look for discounts.  And buyers are always looking for ways to discount the price. You don't need to be thinking of selling soon to implement David's ideas.  Many of these strategies also help to make your business stronger and more profitable while you own it.

David has a lot of resources on getting financing, valuations, and selling and buying businesses on his site:  www.DavidCBarnett.com.  He also has a special report on the 12 mistakes sellers make.  Check it out without getting on his list.

=================

Join Marcia on her FREE training "How To 10X Your Profit & the value of your firm - Register @ www.10XYourFirm.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia brings contrarian financial planner, Barry S Rutten, back to continue the financial conversation for business owners.  Barry and I discuss ways that business owners can plan for retirement.  There are many strategies that are available to businesses beyond the traditional ideas that corporate employees are used to.   Business owners need more options to put away enough money to keep the lifestyle they are used to and to maximize the tax advantages.

Barry is offering business owners some great resources on his site @ www.wealthdefensegroup.com/bobs

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Join Marcia on her FREE training "How To 10X Your Profit & the value of your firm - Register @ www.10XYourFirm.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with business scaling stratologist, Dr. Theresa Ashby about how we must meet our customer's needs by having digital products that they can use. Whether it is an onboarding document that they can fill out before the appointment to courses, surveys, FAQs, how-to videos, and more. All businesses from plumbers to dentists should be adding digital products to their business. By doing so, it helps customers with the convenience that they are becoming very accustomed to. It also helps with your SEO & marketing to have digital products.

Dr. T has been helping companies to add digital products to their array and she is offering a free strategy session for listeners. Book a time here:

https://calendly.com/theresa25/strategic-advisement

=================

Join Marcia on her FREE training "How To 10X Your Profit & the value of your firm - Register @ www.10XYourFirm.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with partnership Attorney, Tamara Pow about ways to create successful partnerships and plan for a lasting business marriage. There are many ways that can sabotage a once great relationship and a few key ways to make it truly successful. Tamara has seen too many failures and helps her clients to build fair arrangements that grow with the firm.

Connect with Tamara on LinkedIn at Tamara Pow or her firm Strategy Law She has great information on her site @www.StrategyLaw.com =================

Join Marcia on her FREE training "How To 10X Your Profit & the value of your firm - Register @ www.10XYourFirm.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

View Details

Marcia talks with a creative business mind, Chelsey Roney of Proxi.co, a collaborative map-sharing program about how easy it is to share your favorite locations on a map. It's also a great way to get your business some additional exposure and SEO.

Chelsey's free collaborative map-sharing app is @ Proxi.co

=================

Join Marcia on her FREE training "How To 10X Your Profit & the value of your firm Register @ www.10XYourFirm.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

View Details

Marcia talks with public relations expert, Max Muir about how we can control the narrative that our prospective customers are viewing about us. We can showcase our best side and warm our viewers up before they even speak with us by getting published in major publications & sites. Max proves how it happened to his small firm and elevated them to expert status. Now Max & his team delivers the same leverage to everyday small businesses increasing their status and making them a household name.

Google EstablishPR just to see for yourself. You can reach Max & his team at www.EstablishPR.com or on Instagram @TheOnlyMaxMuir =================

Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious and have questions? Text me @ (949) 229-2112

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Marcia talks with a marketer, author, & WSJ cartoonist, Stu Heinecke about how finding a weed growing on the Santa Monica freeway lead to his idea to grow businesses by using the same determination, tenacity, & survival that weeds use. Stu shares great stories that we can use to grow our own businesses.

Stu is offering some great resources & the first 2 chapters of his book "How To Grow Your Business Like A WEED" at www.StuHeinecke.com =================

Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

View Details

Marcia talks with sales expert, Drew Williams about how to have more success by using a sales playbook. Sales are the most important part of every business, with a playbook, your sales metrics will improve. Drew explains that the entire process should be mapped out from lead to close and from delivery to follow-up. There are two primary reasons to build a playbook; one: to analyze for better results and two: to train others to duplicate the process.

Drew regularly provides education and information on using a playbook. Connect with him on www.Linkedin.com/DrewWilliams or his site www.salesplaybookbuilder.io

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

View Details

Marcia talks with Certified Financial Planner, Barry S. Rutten of Wealth Defense about the risks that most businesses face. In today's podcast, Barry brings to light the challenges that we may not have thought of in running our business. He also shares ways to avoid, offset, and transfer those risks in ways that could save thousands to millions of dollars.

Barry is offering a free & easy risk discovery survey at www.WealthDefenseGroup.com/BOB

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oin Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with business and life strategic coach Julie DeLucca-Collins about how to review the past 6 months and strengthen your plan for the remainder of the year. Julie gives several examples of how to go about it so that you can have a great year.

She has some checklists to assist your review and planning process on her website: www,goconfidentlycoaching.com =================

Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

View Details

Marcia talks with eCommerce expert & coach Matt Edmundson about why every business should have a digital option for their customers to buy & interact with us. He also shares some great ideas that can be added simply for deeper customer engagement and meeting them where & how they want to buy.

Connect with Matt @ www.MattEdmundson.com

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

View Details

Marcia talks with communications expert, Jacqueline Hawk about how to get better results when asking for what you want.  Whether it's more money, a request, a new client, or even in our personal lives, communicating your request with confidence is the way to get the yes you desire.   Jacqueline has gone from corporate to consultant and is helping top organizations to improve results.

Jacqueline has a great resource guide and tons of helpful tips on her website:  www.getpoweroftheask.com/guide-registration

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with CPA and tax credit expert, Yuko Tsuchida about how business owners can obtain a variety of tax credits and incentives to grow their business. She explains how to credits and incentives work. Yuko also explains how important it is to have someone who focuses on these types of tax programs on your side. She says tax planning should be done throughout the year and choosing a forward planning CPA to help to take advantage of all the opportunities.

Yuko has some great information on her website @ www.HitoLLC.com and she is offering a consultation call. =================

Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with small business scaling expert, Leslie Hassler about the differences and timing between growing vs scaling.  Leslie believes growth is constant and that you must prepare for it.  Growing may need resources and have a slower return on that investment.  Scaling is needed to support the growth and will often see faster rewards.   Both growing and scaling are part of any successful business.

Leslie has a special report: 21 ways to quickly find money your business already has to fund its growth.   www.yourbizrules.com/21ways

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with researching expert Sean Campbell about the importance of doing business research.  Sean shares ideas and ways to gather research.  There is so much data that can be gathered about our market, business, potential, and existing customers that increase the success of the business.  Gathering data improves marketing, retention, costs, and more.  Every business needs research and feedback.  It can be done by professionals for great results or even done by your team during the process. 

Sean has some great resources on his site  www.CascadeInsights.com and you can reach out to him directly at sean@cascadeinsights.com

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

View Details

Marcia talks with author, podcaster, speaker & referral expert Stacey Brown Randall about how businesses can grow using referrals. For many, asking for referrals is awkward for both parties. Stacey teaches you can create great relationships with referral partners and customers that make it simple to get them and to multiply them by the dozens. It's not a sprint but a well-positioned marathon that has your business reaping the rewards.

Stacey has great free resources on her website with programs to teach you how to get a lot of them. www.StaceyBrownRandall.com.

She suggests you start with her referral ninja quiz @ www.referralquiz.com

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with operations expert Anne Hill about how to grow businesses by leveraging systems and people. When the owner is too involved in the daily operations of the business, it becomes a bottleneck. She encourages self-sufficiency and trust in your team to make decisions without you. Whether it is the first hire or the 100th, setting expectations and guidelines allow the team to make great decisions that support the company's goals. Anne has some great tools and resources on her site @ www.HilltopConsulting.com

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

View Details

Marcia talks with SEO Optimizing Expert Brandon Leibowitz about how to get free advertising. He shares ways to reach more potential customers by using keywords to get Google and other search engines to find your site. Brandon also shares the dos & don'ts on creating backlinks for additional search ranking.

Brandon has a gift for listeners at https://www.seooptimizers.com/gift 

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with Author, Director, & Chairman Lewis Schiff about scaling companies. His programs Birthing of Giants and Moonshots & Moneymakers help businesses grow exponentially. They are using innovative ideas & technology to grow. Leveraging the big ideas for your small business to grow quickly.

Lewis has several great programs and lots of ways to learn. Visit his site www.BirthingofGiants.com

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with clarity coach Meredith Vaish about the value of taking a pause in your business in order to grow. Meredith explains the importance of taking time away to reset and re-engage. It's not always the mind that works through the problems but the energy and subconscious mind that needs the time to be creative.

Meredith has a lot of resources on her site www.PauseBoxCo.com. Check it out.

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.Scale2Sell.biz

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

View Details

Marcia talks with Metaverse expert Kate Hancock about doing business in the Metaverse. Kate suggests that we meet our customers in a place that they like to be. Stores and businesses are popping up everywhere and giving the customer a virtual reality experience like no other. This can really separate you from your competition. Virtual meeting spaces and 'land' are being developed, and businesses should consider staking their flag quickly. Kate has more information at www.KateHancock.com or MetaverseCollective.io

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Join Marcia on her FREE training "How To Make Your Business Sale-Ready....Even If You Aren’t Thinking of Selling It Yet. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with sales expert Steve Johnson about strategies to improve your sales process. Steve believes that sales is a process. The sale occurs when 3 items are in place; grab their attention, the value is greater than the cost, and they trust you. Also, take the time from the beginning and bring your client up to speed so they have the time and space to make their decision.

Steve has some great resources & a blog available on his site. www.ScalingSales.com. He is also on social @ SteveJohnson and encourages connections.

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with business transition sherpa & M&A advisor, Laurie Barkman about transition planning. There are many reasons to start planning as early as today. Laurie uses the Value Builder system to analyze gaps & improve the value of your company so that you can be better prepared for a transition as well as get the biggest price in return. Laurie has a lot of resources on her website: www.SmallDotBig.com & she is offering a complimentary assessment, register @ www.meetlauriebarken.com ================= Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com   Please subscribe & ring the bell for reminders about next week's show. ================= About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with author, innovator, & entrepreneur, Bob Berry of It's the User about our user's experience when working with us. So many businesses forget to test the usability of their site, products, or service losing potential customers as they fall through the cracks. These are costly losses that can easily be avoided.

Bob has some great resources available for free on his site @ https://ItsTheUser.com/bizgrowth

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with author, entrepreneur, & consultant, Philippe Bouissou about his new paradigm to grow any business, Aligning The Dots. He believes that for any business to truly grow they must have alignment with their customers in all 4 of its axes; pain, perception, purchase & gain. We must align with our customers or we will never achieve success.

Connect with Philippe on LinkedIn, grab his book at www.alignthedots.com or he is happy to talk with you, contact him at www.bluedotspartners.com

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with Author, Podcaster, & Marketing Expert, Nikki Nash about the science of a marketing plan. Nikki discusses ways to maximize your marketing efforts by sticking to a marketing plan. Consistency is the magic and she believes that by using science and testing, your marketing will succeed. BONUS Section at the end!!!

Nikki loves to connect on IG @ nikkinashofficial. or join her free workshop at www.getmoredreamclients.com =================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with CPA & Financial Strategist Melissa Houston about how following your key numbers can drive your profits. Running your business off of a detailed financial plan gives you the guidance you need to make decisions. This plan will allow you to drive towards the goals you desire. The results are in the numbers.

Melissa has a great 5 step financial roadmap and more great information on her site www.MelissaHoustonCPA.com. Connect with her on social too.

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com 

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com 

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Marcia talks with credit & debt Attorney Jen Lee about the traps & benefits of business credit. The traps can truly affect your profitability. The benefits cut costs & open the doors to many opportunities. She also shared the facts that almost everyone has or has had credit challenges & to stop hiding from it. Credit can be fixed easier if you ask for help early on. Wait too long and nothing but trouble arises. 

Jen is the host of a helpful podcast @ www.mydebttherapy.com. She also has great resources on her site www.JenLeeLaw.com. =================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with money & energy master, Susan Glusica about how we unknowingly limit our profits. We can master our money by turning up our energy awareness. Susan brings a lot of make sense ideas with just a little 'woo' to bring financial abundance into our life & business.

Susan has her theories, books, & training on her site @ www.SusanGlusica.com

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with peak performance coach, author, & CEO Colleen Biggs about simple ways to add more profits to your business. She shares several ways that ANY business use to provide additional passive income to their current business.

Colleen has books, training, & value plus a network of business ladies at Leadupforwomen.com and her site colleenbiggs.net =================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with the CEO of Sales Flare Jeroen Corthout on how the right CRM can simplify your sales follow-up. It's hard enough to get the lead, now with Sales Flare's automation and integration, leads will not fall through the cracks. Jeroen built the CRM out of necessity and we small business owners can use it too at a fraction of the costs of other robust CRMs.

Jeroen has offered a 30-day trial and has tons of beneficial videos to support you to close more sales. www.SalesFlare.com

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with Video Producer Joseph Walkins of Funny Sales Videos. Joseph is a 20-year video veteran who has turned his client's videos into multi-million dollar revenue generators by using comedy to attract watchers and get them to buy. Marketing with videos should be a top priority for any business and making a few of them funny is a scroll stopper.

Joseph is offering a free concept review and lots of ideas inside his 8 simple tips ebook that he briefly shared with us on today's podcast. Visit: www.FunnySalesVideos.com

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with proven business executive, entrepreneur, author, & speaker Cody Lowry about the lost art of relationship schmoozing. Cody's life changed by simply making great relationships with people. He's been able to do more things & make a great living through his connections. In today's zoom environments, it's even more important to be able to schmooze whenever you can.

Cody's book Schmooze: What They Should Teach at Harvard Business School has some great stories and skills that we should all have as business owners. www.MySchmooze.com =================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

View Details

Marcia talks with process expert Rhamy Alejeal of People Processes about how to grow your business by hiring the right people and engaging them to make decisions that lead the company on their own. We went deep on hiring the bottom of the org chart then working upwards. Truly a fresh conversation on the ways to leverage the people in your business. Rhamy has some great tools available at www.PeopleProcesses.com/profitwithaplan =================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

View Details

Marcia talks with long-time business growth coach Steve Smith about creating clout in your business. Clout is about influence in business, having connections, being of value to those who know you. It's differentiating in a noisy marketplace. Steve takes clout to a whole new level and you should too.

Steve has tons of valuable resources for you on his website @ www.growthsourcecoaching.com. Check it out!

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show.

=================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

View Details

Marcia talks with LinkedIn storyteller Donna Serdula about ways to use LinkedIn for marketing, networking, & content delivery to grow your connections like never before. LinkedIn is not just a resume machine but a powerful tool to find and connect with your ideal customer in a business-designed environment. She shares how to improve your profile and deliver content.

Donna teaches professionals ways to leverage LinkedIn and has great resources on her site www.LinekdIn-Makerover.com

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Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

View Details

Marcia talks with author, health expert, & network marketing businesswoman, JoJo Bennington about how after years of being shackled to her 3 salons, she broke free & became a leader within her firm because she found a product she loved and turned it into a business that she loves. JoJo is shares her business model and helps others break free & do something they love @ www.JoJoBennington.com

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with business exit expert, author, & podcast host Marvin Storm about the stories he's learned about successful & difficult business exits. When the business owner has time to plan, they have a smoother transfer and they make more money on the sale.

Marvin shares more of his stories on his podcast found on your favorite player @ Business Exit Stories and he has a special report at www.businessexitstories.com

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with Publicity Expert, Jill Lublin about how to get publicity for your business and how it can elevate your business. Publicity isn't something you should avoid but you should grab hold and embrace it. Jill shows us just how easy it is.

Jill has a free publicity guide at www.JillLublin.com/publicity & join her kindness movement @ jilllublin.com/profitofkindness

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with Customer Success Expert Majid Abai about how to improve your customer retention and their lifetime spending with you by focusing on creating experiences of value that make them refer you and purchase again.

Majid has tools to improve your customer service on his website @ www.ConceptsRise.com and he is offering a consultation call to support you. =================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with Maverick Pharmacist & Functional Medicine Health Coach, Kristy Russ about how constantly living with stress in our business is hurting our health. Our bodies weren't meant to live in the type of physical & emotional stress we bring upon ourselves as business owners. It can be easily resolved by taking care of our body and eating by the "JERF" model. As a business owner, your family, employees, & community depend on you to stay healthy. It's time we take care of ourselves before it's too late. Kristy has provided us a free masterclass available on her website @ www.KristyRussHealthCoaching.com

=================

Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com Curious?

Book a complimentary call. (949) 229-2112 Want to connect?

Go to www.HeyMarcia.com

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Marcia talks with business performance expert Josh Fonger of Work The System Method. Josh explains that business owners need to step out of their business and look at it as a machine of systems. He explains the need for documented & implementation of systems that can allow exponential growth. We discussed the 4 types of systems and how to get them set up.

Josh has tons of valuable insights on his site. www.WorkTheSystem.com as well as a free download of Sam Carpender's book. He also supports coaches in sharing the work the system method.

=================

Join Marcia on her FREE webclass "How toHow To Make Your Business Sale-Worthy ...Even If You Aren’t Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.

Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with leadership coaches Lou Everett & Sherri McManus about how you show up in business and drive relationships stems from your passion, your purpose, and your why. The leadership role of your company requires that you lead yourself first. This is what makes you attractive to your customers, your team, and it also drives your personal growth. Creating the success necessary to take your business to the next level.

Lou & Sherri offered a FREE Action Guide to help identify your Passion, Purpose, Why 👉 https://bit.ly/3zolzAg

They can also be reached at www.LouEverettGroup.com

=================

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

View Details

Marcia talks with money mindset expert Dr. Amanda Barrientez of NFA Money about how to move past the blocks that are stopping us from the financial wealth that we deserve. She shares that we live mostly in our subconscious mind on repeat and we should shift to living consciously by changing our beliefs. This is not woo-woo stuff! It's the serious missing piece to how we can grow our wealth! Dr. Amanda has provided a free quiz & training at https://www.MoneyBlockProfile.com. And she can be reached at MFAMoney.com

=================

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with CPA, Ronica Brown of RBA Tax Advisors about alternative ways to reduce the taxes that businesses pay. Tax planning should be done throughout the year to take advantage of all that the tax code offers. Ronica thinks outside the box & looks forward with ideas that can not just cut taxes but improve the companies financials, unlike the typical backward-focused tax ideas that most use. Ronica has a free tax savings guide for you at https://taxsavingsguide.rbataxadvisors.com ================= Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. ================= About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with master storyteller Hasani X about branding your business with stories. Stories that attract, connect, & convert your ideal customers. X shares the 3 main stories we should have in our collection and the smooth, natural way we tell them. Stories are great marketing tools that share your brand.

X has shared a free 6 video class at www.LaunchMyStory.com or join his text community to hear about upcoming trainings. Text him at 800-425-2095

=================

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment.

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with organizational systems expert Aristotel Dascal of 1-Day CEO about the many systems businesses need in place to scale. From marketing to customer experience to financials. Everything can be audited by its numbers. Systems are an essential part of business growth and should be implemented as soon as you can.

Aristotel has a FB group where other CEOs can share ideas at www.1DayCEO.com/FBGroup and also a quiz to help you determine where systems should be built at www.1DayCEO.com/Quiz

=================

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. =================

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with supplier diversity expert Heather Cox about the advantages of working with diversity-based companies. She explains how almost any company can become diversity-based & the importance of becoming certified. Heather also shared how diversity-based companies can create differentiation from the pack.

Heather has a wealth of education on her website www.CertifyMyCompany.com and she is all over social @ CertifyMyCo

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. **

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

Want to connect? Go to www.HeyMarcia.com

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Marcia talks with SEO expert Eric Seropyan about the importance of having SEO aligned with your business.  How will your customers find you if your search information doesn't match what they are typing?  Eric shares some of the strategies he uses to get ranked on Google.

Eric is offering a complimentary review at www.ThisIsMySouthBay.com

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. **

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

Want to connect?  Go to www.HeyMarcia.com

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Marcia talks with businessman, author, coach, & ironman, Robert Clinkenbeard of The Radix Group who has created & sold businesses. He created a business that would allow him to take 20 hours off each week to train for Ironman races. That required that he has a team that would be able to successfully run the business while he was out. The team you have around you is the most valuable asset your business has. Elevating & supporting them is key to having an Ironman Business.

Robert can be found at www.TheRadixGroupLLC.com & on LinkedIn, @RobertClinkenbeard

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. **

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with Coach & Podcaster Evans Putman who teaches small business owners how to build & grow their list using podcasts. Then he shares an interesting way to get them to join your list so that the conversation can continue. Notice no hard sells here? It's all about providing great value that leads to small wins so that they begin to know, like, and trust you.

Evans is happy to connect on Facebook @EvansPutman or grab his 5 Steps to Turn Your Podcast Into a High-Ticket Sales Machine @ www.DreamClientsForLife.com/guide

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show.

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with Fractional CFO & Profit First expert Rocky Lalvani about how to maximize profits. He implements Mike Michalowicz's Profit First System which helps business owners reduce spending & pull the profit out of their business. Rocky explains the method & shows us the benefits of taking the profit off the top.

Rocky can be found at www.ProfitComesFirst.com where he has some useful information and he also has a podcast called Profit Answer Man, check it out!

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show.

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with Business Banker Pete Black of California Bank & Trust about the benefits of building a relationship with a banker. It's best to do it before you need to ask for financing. Bankers like Pete are there to help you grow your business, provide cash flow opportunities, & help finance projects or properties. They are an important partner to have on your side. You can reach Pete at. Peter.Black@CalBT.com

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. **

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

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Marcia speaks with time navigation expert Tom Hobbs of Hobbs Solutions about how to leverage your time to make the most impact on your business & personal life. Tom explains his theory of time vacuums & shares his tools for getting more done every day.

Tom has a 21 Day Challenge called 9Sixty to improve your time management or navigation through time. Register @ www.HobbSolution.com

Pick up Marcia's 5 Ways To Turn Your Business Into One Worth Selling @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. **

About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with B2B Business Growth Specialist Michael Haynes about how to innovate and grow your B2B business.  He explains how the B2B space requires a different approach to getting in front of multiple decision-makers.

Michael has a free copy of his ultimate CEO checklist @ https://listeninnovategrow.com/sme-playbook/

Pick up Marcia's 6 Tips To Improve Profits Fast @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. ** About Marcia:  She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with influencer Kaid Collins of Synergy Collaborations about publishing the journey you & your business are taking. It can be a challenge to create content that is interesting & important to your audience. So many are trying to be authentic but it seems to be curated. Kaid suggests that you simply share what you are learning, what you are doing, and things that interest you. By doing this, you attract an audience that likes you & your message. And no, not #CuratedAuthenticity but true authentic information. Kaid has a free worksheet that can help you @ www.SynergyCollab.com/worksheet Follow @ KaidCollins or Kaid.tv

Pick up Marcia's 6 Tips To Improve Profits Fast @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. **

About Marcia: She is a profit & business strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment. Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with Sales Strategist, Dr. Nadia Brown, about building a sales team that focuses on the strengths of the different roles inside the sales team.

Dr Nadia has a free calendar to help you improve your sales team's success at www.WhenSalesFlatline.com or www.TheDoyenneAgency.com

Pick up Marcia's 6 Tips To Improve Profits Fast @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. **

About Marcia She is a profit & business strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment. Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with Business Growth Strategist, WendyAnn Hornak of Far From Basic about how using a committed social media strategy can grow your business. Finding just 3 things that you can be consistent with posting, such as family, hobbies, and business can attract customers you didn't even know were watching. The important part is to be consistent. WendyAnn runs free masterclasses in her Facebook community @ The M.O.R.E. Community and she can be found at www.FarFromBasic.com

Pick up Marcia's 6 Tips To Improve Profits Fast @ www.TrajectoryBiz.com

Please subscribe & ring the bell for reminders about next week's show. **

About Marcia:  She is a profit & business strategist helping service-based professionals to grow their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their investment.

Curious? Book a complimentary call. (949) 229-2112

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Marcia talks with author & business expert, Richard Walsh about how to give the owner freedom and create an exit strategy. He shares how owner dependency can kill a business.

Richard can be found at www.EscapeTheOwnerPrison.com along with his book, his coaching, & his popular podcast.

Marcia can be found at www.TrajectoryBiz and grab her 6 Tips to Improve Profits Fast

Please subscribe & ring the bell for reminders about next week's show

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Marcia talks with Fractional CFO Kathy Svetina of New Castle Finance about the importance of using your financial reports to make better business decisions. She shares that using the 'Three Musketeers", the P&L, Balance, & Cash Flow statements as well as the manager reports improving the company's profits.

Kathy can be reached @ www.NewCastleFinance.us and pick up her special report @https://newcastle.finance/house or LinkedIn @KathySvetina

Marcia has 6 Tips to Improve Profits Now @ www.TrajectoryBiz.com

Please subscribe & ring the bell to get reminders for future shows.

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Marcia talks with coach Sarah Michael about the balance of feminine & masculine behaviors while selling. She explains that the feminine connection through questions can eliminate the pushy sales experience. Once connected with your buyer, the masculine offer part of the sale is welcomed.

Sarah is offering her 7 Essential Money Making Conversations for free at www.SparklingResultsCoaching.com/FlowChart

Marcia is offering her 6 Tips to Increased Profits Fast at www.TrajectryBiz.com

Please subscribe & ring the bell to get notified for next week's show.

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Marcia talks with Book Coach, Richelle Wiseman about how becoming a published author can raise your expert status. She shares valuable ideas to keep you on track and how to tell a story that creates know, like & trust for your business.

Richelle is giving listeners "How to write a book to grow your business" as a download at www.RichelleWiseman.com/VIP-Gift

Marcia has 6 Tips to improve your profits fast on her website at www.TrajectoryBiz.com

Please subscribe for more great profitable information on next week's show.

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Marcia interviews Business Accelerator, April Shprintz about her movement called The Generosity Culture. April experienced at an early age that when someone is genuinely interested in you, you do better. She coaches businesses on how to improve by caring.

April has some great tools that business owners can use at www.DrivenOutcomes.com

Marcia has 6 Tips To Improve Profits Fast at www.TrajectoryBiz.com

Please subscribe today & ring the bell for reminders of future shows

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Marcia talks with Certified Bookkeeper & Grant Expert Stephanie Hastings of A+ Professional Services about how every kind of small business can get grants to help them thrive.  These grants are designed to help you grow your business, hire, buy equipment because small businesses support the economy.  Stephanie knows where to look and how to win them.  

Stephanie can be reached by sending "Grant" to Stephanie@TaxDayBaby.com

Marcia is offering 6 Tips to help improve your profit @www.TrajectoryBiz.com

Please subscribe & ring the bell to get notified of upcoming shows.

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Marcia talks with CPA, Author, Money Expert & Comedian Bob Wheeler about how people deal with their money. He explains that many people need training on how to stop sabotaging their success with money. Overspending & not realizing how history repeats itself. In Bob's book The Money Nerve, he encourages people to be curious about their relationship with money so that it can be a positive change.

Bob can be found at www.TheMoneyNerve.com  where he has his book, quizzes, a course & his podcast.

Marcia can be found at www.TrajectoryBiz.com  where she has 6 Tips to help increase your profits fast.

**Please subscribe & ring the bell to get reminders about our weekly shows.

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Marcia talks with Dr. Michael Sanders & Sean Fields, LEAN experts and authors of Quantum LEAN about how business owners can simplify the time their product or service sits in production including pre & post-production to reduce time waste. Their methods can be used by all businesses to improve profitability. Both Michaell & Sean are part of a multinational support group for business www.BeehiveFund.org .They can be reached for support at Michael@BeehiveFund.org or S.Fields@BeehiveFund.org

Marcia can be reached at www.TrajectoryBiz.com  Visit her site for a special report on 6 Tips For Thriving Profit.

Please subscribe & ring the bell to get a reminder for future shows.

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Marcia talks with Realtor & Coach Steven Ross about the benefits that came from door knocking. Steven learned that giving value without expectations created relationships that prove successful when they are ready to sell. Also staying consistent in follow up kept him in the mind of his prospects.

Steven can be reached at www.DoosOpenWhenYouKnock.com

Marcia can be reached at www.TrajectoryBuiz.com

She has a free webinar where she shares her 3 strategies that can increase your profit & eventually have a business you can sell. Register at www.ThrivingProfit.com

Please subscribe to get reminders for next week's show.

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Special Anniversary Episode 100! Guest host Andrew Lopez interviews Marcia Riner of Trajectory Consulting. Marcia is usually in the hosting seat but today she gets a chance to share why strategic planning has helped her clients grow their business & their profit. Marcia can be found at www.TrajectoryBiz.com  She is offering her a free webinar where she shares 3 strategies to thriving profit @ www.ThrivingProfit.com 

Andrew can be reached on LinkedIn at Andrew Lopez/Elevated Shorts. Andrew has been instrumental in creating a short video platform that showcases people in business on LinkedIn.

Please subscribe to the podcast!

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Marcia talks with sales expert Alison Proffit of Proffit Coach about how to have soulful sales connections that lead to lower stress & anxiety on both sides of the table. They also lead to higher closing sales ratios because the buyer feels comfortable and so will you. Alison can be reached at www.proffitcoach.com  & she is offering a connection call. https://calendly.com/alison-proffit-coach/60min  **

Marcia can be reached at www.TrajectoryBiz.com

Learn Marcia's 3 strategies on her free webinar. Register @ www.ThrivingProfit.com

Please subscribe to get more great profitable information on next week's show.

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Marcia talks with a business accelerator, Brian Olson of One Broken Cog about how taking the time to properly identify the real problem can fix broken cogs that are preventing growth and holding them back from achieving their objectives.

Brian can be reached at www.OneBrokenCog.com  or Results@OneBrokenCog.com

Marcia can be reached at www.TrajectoryBiz.com  & get her 6 Tips to Survive & Thrive at www.FAILProofBiz.com

Please subscribe & ring the bell to be notified when next week's show is released.

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EP97. Marcia speaks with Performance Expert Julian Hayes II of The Art of Fitness & Life about the importance of taking care of ourselves so that we can have peak performance within our business. Just like an athlete trains, so should we for the marathon of our business life. Julian works with business owners to improve their lives so that they can be the best in their business.

Julian can be found at www.TheArtofFitnessandLife.com

Marcia can be found at www.TrajectoryBiz.com  & join her for her 3 thriving profit strategies at www.ThrivingProfit.com

Please subscribe & ring the bell to be notified each Tuesday when the next show airs.

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EP96 Marcia talks with growth expert Mal McCallion of Growtion about the 3 key areas that are needed to grow any business.  His Growtion Formula may look like a periodic table but it's really about the building blocks to any business Product, Marketing, & Sales.

Mal can be reached at www.Growtion.co & he has a scorecard to help small business at www.Growtion.com/scorecard

Marcia can be reached at www.TrajectoryBiz.com & she is hosting an a Free webinar where she'll share her 3 strategies to Thriving Profit.  Register at www.ThrivingProfit.com

If you enjoyed the podcast, please subscribe for more great profitable information on next week's show!

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Marcia talks with Productivity Expert Valerie Recore of Home Most Simple about how to create a work-life balance while gaining more productivity even in challenging times.

Valerie can be reached at www.HomeMostSimple.com & she has a great way to avoid procrastination with her tips at https://bit.ly/39yZp2h

Marcia can be reached at www.TrajectoryBiz.com & she has 6 tips to survive & thrive in any environment at www.FAILProofBiz.com

Please subscribe to the show & ring the bell to be notified when the next one comes out.

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Have you ever been upset because someone didn't live up to your expectations? Sure you have!

Marcia talks with Expectations Expert Ben Winter.  He has created an entire business about learning the skills to manage them so that you no longer get upset. By learning how you respond can help you improve relationships both personal & business.

Ben has a great infographic that helps you navigate your response that should be posted everywhere: www.HavingExpectations.com ***

Marcia has 6 great tips to help you survive & thrive in any environment at www.FAILProofBiz.com

Please subscribe for future shows.

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Marcia talks with marketing expert Monique Idemudia of Dragon Digital Marketing about why your buyer's persona is the foundation of any successful marketing campaign.

Monique has a Free Buyer's Persona Worksheet to help you dial-in yours. www.Dragon-Digital-Marketing.com

Marcia has 6 tips to survive & thrive in any environment @ www.FAILProofBiz.com 

Please subscribe to get more profitable information on future shows.

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Marcia talks with Profit Master Ruth King about how to look at your profitability by the numbers and not percentages.  Also, how to use your financial statements to read the health of your business. Ruth has 5 books and a special report on how to read your business quickly. https://aa4c8p1a.pages.infusionsoft.net/ 

Get Marcia's 6 Tips on how to survive & thrive at www.FAILProofBiz.com & www.TrajectoryBiz.com 

Please subscribe!

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Marcia talks with Email Deliverability expert Ed Forteau about sending emails successfully. Just because you hit send does NOT mean they get it. Learn the hidden reasons your emails are not making it to your recipient. Email communications & marketing are vital to your profit. Set yourself up for success. Ed can be reached at EmailOpenRateOptimization.com Grab Ed's Free 27 pt checklist @ EmailOpenRateOptimization.com/Marcia

Marcia can be reached at www.TrajectoryBiz.com Grab Marcia's 6 Tips to Survive & Thrive @ www.FAILProofBiz.com

Like what you heard? Please subscribe here & give us a rating at https://podcasts.apple.com/us/podcast/profit-with-a-plan/id1448557991

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Marcia talks with Angel Investor Sydney Wong of VenturX about how to raise capital to grow your business.  She explains the types of funding and how to prepare for improved chances of success.  Sydney has been helping small businesses to secure funding internationally for years.

You can find Sydney @ www.VenturX.ca or find her @Sydney.Wong on LinkedIn.  She has given us her application workbook for free at  https://venturx-team.medium.com/what-to-include-in-an-investment-package-b6287630183f

You can find Marcia @ www.TrajectoryBiz.com or @MarciaRiner on social.  She has her 6 Tips to Survive & Thrive at www.FAILProofBiz.com 

PLEASE Download us & give us a rating at https://podcasts.apple.com/us/podcast/profit-with-a-plan/id1448557991

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Marcia talks with executive leadership coach, Bing Oliver of Peake Coaching about his strategy that creates more time for us overworked business owners. It sounds totally crazy, but Bing says if you take time off, you'll be more productive in your business life as well as your personal life.

Check out Bing's weekly reflection worksheet at www.PeakeCoaching.com

Marcia has 6 tips that will help you not just survive but thrive. Pick them up at www.FAILProofBiz.com. Marcia's website is www.TrajectoryBiz.com.  Please subscribe & don't forget to comment below!

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Marcia talks with goal setting expert Ryan Bennett of The Intentional Day about how only 8% of our goals succeed because we don't train our mind to intentionally do what is necessary. Ryan's work has given us some easy tools to do daily that will help us reach our goals every time.

Ryan can be reached at https://www.theintentionalday.com  or on his IG @Ryan.Intentionalday ***

Marcia can be reached at https://www.TrajectoryBiz.com  or pick up her 6 Tips to help you survive & thrive in any environment @ https://www.FAILProofbiz.com 

If you like this podcast, please subscribe!

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EP87. Marcia talks with an amazon expert Stephen Somers of Marketplace SuperHeros. Through his success as an Amazon superseller and then as a sales coach, he learned the scaling skills to move his business beyond 8 figures by creating an ecosystem that solved his customer's biggest needs. Stephen's Amazon coaching can be reached at https://www.MarketplaceSuperHeros.com  and he is sharing his scaling ideas at https://www.StephenSomers.com

Marcia has 6 Tips that will help your business thrive in any environment. Get them at https://www.FAILProofBiz.com .

She can be found at https://www.TrajectoryBiz.com 

If you like the podcast, please give us a rating on Apple Podcasts. https://podcasts.apple.com/us/podcast/profit-with-a-plan/id1448557991 

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EP86. Marcia talks with mortgage note investing expert, buyer & coach, Scott Carson. Scott discusses the alternatives to the stock market where people & businesses can buy notes just like the banks. There are many outcome routes, from monthly income to short-term profits to creating another business of investments. No skills necessary and a huge network of supporting professionals. A note can be used to purchase business assets and provide tax advantages. A profitable business can utilize a passive income with passive efforts too. Want to learn more about note investing? Scott & his network & courses can be found at https://www.WeCloseNotes.com . A lot of free content available. Use the code 'Marcia" for a 50% disc on courses.

Marcia has a special report: 6 Tips to help you Thrive in any environment. https://www.FAILProofBiz.com.  She can be found at https://www.TrajectoryBiz.com

*Don't forget to subscribe to the podcast!***

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EP85 Marcia talks with copywriting expert Daniel Lona from FIT Copywriting about the secrets to powerful sales pages. Daniel shares how to get to know your audience's emotional problem. He also shares his 4 building blocks that must be included in every sales page. Daniel can be reached at https://www.FIT-Copywriting.com  and he is sharing free training on how to use these tools in your sales page at www.FIT-Copywriting.com/SalesPageSurge

Now more than ever it's important to have your profit plan. Get Marcia's 6 Tips to Survive & Thrive in Any Environment at https://www.FAILProofBiz.com

She can be reached at https://www.TrajectoryBiz.com

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EP84. Marcia talks with Certified Exit Planner, Ashley Micciche of True North Retirement Advisors about creating an Exit Continuity Plan, ways to increase the value of your business, and 3 keys to exiting on your own terms.

Ashley is offering listeners a way to find out what the value of their business is for free at https://www.TrueNorthRA.com/valuemybusiness.

And she is happy to schedule a call to discuss ways to help you. **** Marcia suggests you grab her 6 Tips to Survive & Thrive at https://FAILProofBiz.com She can be found at https://www.TrajectoryBiz.com

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Marcia speaks with Brenden Kumarasamy founder of MasterTalk about how we communicate from client to stage. Because we never properly were supported in our presentation skills, he gives us a few simple tips to turn fear into success.

You can find more about Brenden on his YouTube channel 'MasterTalk'

Marcia can be reached at https://www.TrajectoryBiz.com  and you should pick up her 6 Tips to Survive & Thrive in any environment at https://www.FailProofBiz.com 

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Marcia talks with LEAN Expert Andrea Uvanni with The Moirae Group about ways business owners can update their processes to improve efficiency which can lead to higher profits. Time is money! Andrea can be reached at https://www.TheMoiraeG.com

She has some great free downloads on her site. She can also be reached at Andrea@TheMoiraeG.com

Marcia can be reached at https://www.TrajectoryBiz.com

Get her FREE 6 Tips to Survive & Thrive in any environment at https://www.FAILProofBiz.com

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Marcia talks with international speaker, author, coach & creator of The BUCKETLIST Guy, Trav Bell. Trav has scaled his 2nd business to big success with over 22 licensed coaches internationally sharing his brand. Trav's mission is to change the stigma associated with Life Coaching to give them a tangible product to drive your life plan to include your business plan. Trav's fun outlook on business is just what all entrepreneurs need to hear.

Trav can be reached at https://www.TheBucketListGuy.com or https://www.TheBucketListCoach.com

Marcia is on a mission to help entrepreneurs to grow their profits & drive their growth using strategic planning. Marcia can be reached at https://www.TrajectoryBiz.com

Pick up her 6 Tips to Survive & Thrive at https://www.FAILProofBiz.com

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Marcia talks with Chief Storyteller & Marketing Expert Kyle Porter of GuidePost Marketing about how to talk with prospects about your business. So many business owners suck at this! Owners carry-on about how great they are while missing out on the customer's favorite channel WIIFM. Kyle shares so really good tips that the business owner should follow to perk the ears of their ideal customers.

Kyle can be reached at Kyle@GuidePostMarketing.com & visitors can get some great downloads at www.GuidePostMarketing.com

Marcia & her company Trajectory Consulting can be reached at www.TrajectoryBiz.com.  Marcia has a new 6-Day Action-Packed Planning Workshop www.BIGProfitSprint.com where you'll get a brand new look at your business so that 2020 can be profitable & you'll kick start 2021 with a great new outlook.

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Marcia talks with strategic operations analyst Roy Barker about how to retain good employees especially in a time. Roy explains that there are many ways beyond money to motivate & appreciate your employees. Roy can be found at www.RoyBarker.com

Marcia can be found at www.TrajectoryBiz.com

She explains that now more than ever small business owners need to update their plans to create bigger profits & thrive coming out of this crazy 2020 year. She has a 6-Days Fast Action BIG Profit Strategy Sprint. Register at www.BIGProfitSprint.com 

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Marcia talks with marketing expert Elizabeth Pampalone about how to make a year's worth of marketing in just 5 days.

Elizabeth explains that you must update your branding first.  By updating she means that you need to do the hard work of figuring out your message, your ideal customer etc.  Once this is done the rest falls in place.  She's talking your website, email campaigns, your social media & blogging in just 5 days!  You just set a deadline & get it done!

Elizabeth can be reached at www.GetAbsoluteMarketing.com while your their join her community.

Marcia can be reached at www.TrajectoryBiz.com

Join her 6-Day BIG Profit Strategy Sprint at  www.BIGProfitSprint.com   She'll show you how you can be making more money in your business fast!

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Marcia has been talking to profit building experts for a while . Now she has pulled together 20 experts to share their best strategy to help make 2020 profitable & kick start 2021. Experts talking about strategies to help your:

Financials, Organization, Product, Marketing & Growth

There will also be a bunch of profit building downloads to help you put these ideas in place tomorrow!

Join her virtually on October 19-21, 2020 for the BIG Profit Strategy Summit! FREE Register at   https://www.BIGProfitSummit.com

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Marcia talks with coach & speaker Jason Osborn about how to Re-Think your business. Jason explains that too many businesses are not differentiating themselves in a highly commoditized business environment. Jason who is a coach at Re-Think Academy thinks we have to describe ourselves to our ideal & enjoyable client using the 3 steps: Who we work with, what is the tangible outcome they'll receive & the method we use. This will bring self-selected customers rushing our doors. Jason is giving us the first 4 chapters of RE-Think Social Media book @ https://www.RethinkGift.com . Jason can be reached on LinkedIn @ Jason A Osborn ****

Marcia is hosting the BIG Profit Strategy Summit on October 19-21, 2020 with 20 Profit-Building Experts sharing their best strategy to help make 2020 profitable. Get your FREE Tickets at https://www.BIGProfitSummit.com   Marcia can be reached socially @MarciaRiner

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Marcia talks with Coach, Author & Speaker Caterina Rando about ways to create insta-clients. Caterina says the best way to create insta-clients is to have regular or monthly events where you are showcasing information about what you do & how they can work with you. No more casual coffee dates or 1:1 meetings, you are inviting your ideal client to a small event with you where you are talking to many at the same time. If they can't make or miss this month, there is always another they can attend. This is a sure fire way to fill your pipeline! Caterina can be found on Social @ Caterina Rando or Attend her https://www.SHEROSummitLive.com  Where she'll teach you how to speak more often. ***

Join her FREE PROFIT-BUILDING SUMMIT with 20 Speakers! https://www.BIGProfitSummit.com

Marcia can be reached at https://www.TrajectoryBiz.com

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Marcia talks with International Coaching Expert Dr Agustin Rosa Marin about how coaching has improved so many small businesses. Dr Agustin can be reached on social @ DrAgustin Rosa & @ Agustin-Coach. or at his website https://www.MiCoach.com

Pick up Marcia's 6 Tips to Survive & Thrive @ https://www.FAILProofBiz.com or https://www.TrajectoryBiz.com

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Marcia talks with training & communications expert Viki Johnston of Exelorate about how to have impactful communications. Viki shares 5 amazing tips 1) Listen to understand 2) Don't be judgemental 3) Beware of info overload 4) Put yourself in their shoes 5) Ques to watch Better communications can solve many issues & improve relationships.

Viki can be reached on any of her social accounts @Viki Johnston or https://www.Exelorate.com

Marcia is a business strategist on a mission to help Entrepreneurs to increase profits & drive their growth. She can be reached on any of her social accounts @Marcia Riner or at https://www.TrajectoryBiz.com.

Get Marcia's FREE 6 Tips On How Your Business Can Survive & Thrive at https://www.FAILProofBiz.com

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Marcia talks with follow up expert Wanda Allen about increasing sales through the follow up.  Wanda had been in the corporate world for years and found that many sales people don't stick it out long enough to close the deal.  Follow up is an art that needs to be done via phone as a priority. Many hide behind the computer & don't even spell out the words.  Wanda believes that it takes more 8-12 calls before they buy.  

You can find Wanda at https://www.FollowUpSalesStrategies.com & pick up here 7 Follow Up Strategies To Close More Sales for FREE.  Wanda is also offering a FREE Strategy Call.  Don't let these great tips slip away.

Marcia Riner is on a mission to help Entrepreneurs to grow profits & drive growth through strategic planning. Pick up her 6 TIPS TO SURVIVE & THRIVE at https://FAILProofBiz.com or you can check her out at https://www.TrajectoryBiz.com

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Marcia talks with business valuation & sales expert Matt Manavi about how to value your business & what makes it worth more.

Matt is a certified business broker & business intermediary with TransWorld Advisors. He's come with years of experience of running teams & developing multi million dollar products to market. Matt knows how to get your business sold for the highest value.

You can reach Matt at MManavi@tworld.com or go to https://www.YourOrangeBusinessBroker.com

Marcia Riner is a business strategist on a mission to help entrepreneurs to grow their profits and drive their sales through strategic planning. Get her 6 Tips on How To Survive & Thrive @ https://www.FAILProofBiz.com or visit her website at https://www.TrajectoryBiz.com

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EP70 Marcia talks with 'Hitman' Anthony Camacho about power selling skills, follow up, mental marketshare, & the 12 points of contact. Anthony is an expert salesman & coach that lives what he teaches.

Anthony Camacho has 6 best-selling books in his library on Amazon. 'The Amazing Itty Bitty Black Book Of Sales'. If you buy any one of his books (most are only $2.99) and leave a comment on amazon, he will give you a FREE, personalized sales strategy session.

https://www.amazon.com/dp/1931191646/ref=cm_sw_r_cp_api_i_bC8EDbGAZ8EAP

Anthony can be reached at Hitman@CamachoCoaching.com or any of his social sites @AnthonyCamacho

Marcia Riner is a business strategist on a mission to help Entrepreneurs to grow their profits & drive their growth. She is giving away her 6 Tips to Survive & Thrive at: https://www.FAILProofBiz.com. She also has a new 6-Day BIG Profit Strategy Sprint starting soon.

Marcia can be reached at https://www.TrajectoryBiz.com or any of her social sites. @MarciaRiner @TrajectoryBizConsulting or @ProfitWithAPlan

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Marcia talks with mediation expert & attorney, Brendan Ford about the value of business mediation.  Some of the benefits are costs & time savings as well as control over the outcome.  Mediation is always the best choice over court to solve your disputes.

Brendan has provided us with a free report, “10 Keys to a Successful Mediation,” go to his LinkedIn page (https://www.linkedin.com/in/brendan-ford-5147a14/) and message him “Mediation Report”.

You can find Marcia's 6 Tips to Survive & Thrive as well as sign up for her 6-Day Sprint at https://www.FAILProofBiz.com  or at Trajectory Consulting https://www.TrajectoryBiz.com 

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Marcia talks with guest & sales expert Celeste Giordano about how through her 36 years in direct sales & as a franchise owner has gained great success by using the old school style of sales & building relationships.  She says it is important to meet face-to-face & get to know your prospect to build the relationships that makes sales easier.  Back away from the texting, emailing, & ads.  Go visit the businesses in your market!  Also to track your success, how can you know if your successful, if you don't know your sales numbers. 

Celeste has been coaching business owners & sales teams for the last 7 years.  She wants to start a conversation with you.  Visit https://www.CelesteGiordano.com 

Marcia is offering her 6 Tips to Survive & Thrive in Business at https://www.FAILProofBiz.com 

Marcia can be reached at https://www.TrajectoryBiz.com

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Marcia talks with Matt Clark of The Virtual Edge about using LinkedIn as a virtual & successful door knocking strategy to bring in 2-5 high value leads every day with no paid ads.  

Matt has had 7-figure success with his door knocking lead generation and now focuses on virtual lead generation with higher success going directly to the ideal client after they've been pre-qualified.  Brilliant model!

Matt is offering listeners a Free 20 minute profile makeover & 37 minute training at https://www.TheVirtualEdge.com  & asks that we connect together at  https://www.LinkedIn.com/MattClarkSA  

Pick up Marcia's 6 Tips that help business owners survive & thrive in challenging times.

https://www.FAILProofBiz.com

Connect with Marcia at https://www.TrajectoryBiz.com & https://www.LinkedIn.com/MarciaRiner 

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Marcia talks with Mastermind Facilitator, Paul Wirth about the benefits of masterminding.  Since 2008 Paul has be leading CEOs and business leaders of all industries with organized groups supporting each other on business as well as personal challenges to orvercome and become stronger.  Masterminding has been a part of many businesses as far back as our founding fathers.

Paul can be reached at www.CEOAxxess.com  or PWirth@CEOAxxess.com 

Get Marcia’s 6 Tips to help Small Businesses not only survive but THRIVE https://www.FAILProofBiz.com

Marcia's company has been rebranded to Trajectory Consulting & can be found soon at www.TrajectoryBiz.com

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Marcia speaks with Sales & Networking Expert Diana Sabatino of ExSell Performance about how to use your community to not only attract customers but to make long-term customers.  Diana says that you need to give value first so that your customer gets to experience you.  Your community and network are the same way.  Building important relationships will lead to more sales.

You can reach Diana @. Diana@ExSellPerformance.com

You can build your community at https://www.eWomenNetwork.com. Check out the Orange County Chapter.

* Please Subscribe * Please Comment***

Get Marcia's 6 Tips to help Small Businesses not only survive but THRIVE https://www.FAILProofBiz.com 

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

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Marcia talks with Shevelle McPherson Esq about her 5 pillars to legally protect your business & intellectual property.  

• Shield your personal assets from risk of loss while attracting high caliber clients
• Memorialize the terms of all business deals to create sound client relationships and clear rules of engagement
• Protect your content, brand and programs from copy cats and thieves
• Transfer common business risks to prevent huge economic losses
• Minimize the risk of  being sued so your business consistently runs like a well oiled machine

Get Shevelle's free guide - Avoid Legal Landmines

www.legalizemybiz.com/guide

Reach out at ShevelleMcPherson.com

Grab Marcia's 6 Tips to help Small Businesses not only survive but THRIVE @ www.FAILProofBiz.com 

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  bit.ly/BigProfitSecrets 

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Marcia talks with Ann Bennett of Renegade Branding about how we can separate ourselves from the crowd by using our own values & being unapologetically YOU!  Ann talks about her 4 archetypes that define how you can brand not only for yourself but those that will follow you.

Ann is giving away a workbook with this information and more https://bit.ly/clientgettingbrand

Get my 6 Tips to help Small Businesses not only survive but THRIVE www.FAILProofBiz.com 

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall .   Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

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Marcia's guest is Russell Brunson Co-Founder of Click Funnels.  He is sharing one of his chapters in his new book Traffic Secrets.  His topic is Instragram and how to build your traffic to your business.

Russell's book Traffic Secrets can be picked up here for FREE+shipping.https://trafficsecrets.com

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall.  Marcia will help you to move forward with a plan.

Get my 6 Tips to help Small Businesses not only survive but THRIVE www.FAILProofBiz.com 

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Marcia speaks with Talmar Anderson of Boss Actions on the importance of building the right team.  She shares her amazing insights that will help your business scale & will surely lead to bigger profits.  She also shares her Hiring Myths for Small Business.

Talmar Anderson can be reached at www.BossActions.com  or get her FREE Guide “ 4 Questions to a High Functioning Team”  @ http://zoomwithtalmar.com/

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall .   Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

Get my 6 Tips to help Small Businesses not only survive but THRIVE www.FAILProofBiz.com 

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Marcia speaks with Joe Lawrence of Business Credit Workshop about how to easily build business credit & find financing for your business.

Download your Free Report that Reveals How to Obtain $100,000 in Business Credit in 30 Days! https://www.businesscreditworkshop.net/

Joe can be reached at Joe@businesscreditworkshop.net

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall  Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

Marcia's has 6 tips that can help your business not only survive but THRIVE. Get your FREE report at www.FAILProofBiz.com 

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Marcia speaks with Automation Expert, Lisa Kempton of Sage-Peak about how automation can save you hours each day so that you can focus on the money making activities.  Lisa says that #1 place to automate is with your customer engagement.  

You can find Lisa at www.Sage-Peak.com And book a FREE strategy call at Hello@sage-peak.com Lisa is also the host of Business Under Pressure Podcast

___________________________

Don't want to go at it alone? (and you shouldn't) Book a business planning call. http://bit.ly/BellaCall    Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

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Marcia talks with Jenny about how she helps business owners and their staff reprogram their minds for ultimate success.

Jenny gives us the actual 10 minute exercise to reprogram our mind to change the way we respond.

You can find out more about Jenny, her programs & get your FREE Gifts at:

Text MoneyFreedom to 555-888 for:

Free 30-minute call with Jenny

Free PDF copy of Jenny’s best selling book

FREE month of the Transformation Factor™ (group mind reprogramming online for ultimate success with Jenny)

Or get these goodies at www.BalancedYou.org

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here: http://bit.ly/BigProfitSecrets

Looking for Marcia's BIG Profit Strategy Workshop. https://www.BIGProfitStrategy.com

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Marcia talk with fellow strategist Angelo Ponzi about putting together a Marketing Strategy (ie: the plan) before you can build out the tactics such as website or collateral.  

Angelo is a 25+ year experienced Fractional Chief Marketing Officer for small businesses. He's also the host of Business Growth Cafe Podcast where he focuses on small business growth.

You can reach Angelo at https://www.linkedin.com/in/angeloponzi/ 

Don't want to go at it alone? (and you shouldn't) Book a business planning call. http://bit.ly/BellaCall.   Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

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EP55 Marcia talks with Master Offer Creator & Marketing Expert Steve Larsen about making offers that bring in the money.  Steve has coached over 100 people to the Two Comma Club inside of Clickfunnels and now teaches the magic to creating irresistible offers.

You can reach Steve at www.Offermind.com 

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall .   Marcia will help you to move forward with a solid business plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

Please subscribe!  You don't want to miss any great profitable information on next week show.

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Marcia talks with John about how valuable people that have a common interest with you can be an incredible business network.  Business can easily be referred to those you know, LIKE & trust.  What better way to get to know someone when you have a common interest.

John has a Cigar Night Business Mixer group.  Check it out at https://www.facebook.com/groups/131949570265821/ 

His Book is Is Your Networking Net Working? can be found at  amzn.to/2kCu2hz

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall    Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

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EP53. Marcia talks with SEO Expert John Limbocker about how to market our business on the internet.  This is powerful tool is how we get found by the search engines.  Before the SEO brings tons of leads your way, you need to go back to basics to with your sales skills in order convert the leads.  John's 25 years experience has given him the knowledge to get the sweet "0" spot.

John has a special class coming up on how to get others to help bring traffic to you.  Check out www.InternetDomination.com/IAW for details.  He also offers a free 15 minute strategy session to all listeners.

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall.   Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets

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EP52 Marcia talks with Jennifer Roach of Organization Fabulous or OrgFab about how to make your space more productive and profitable.  Your work space at work or at home needs to be organized.  Jennifer shares 5 great tips on how to get it done.

To request Jennifer's report Jennifer@orgfab.com

Instagram: @organization_fabulous           Facebook: @orgfab Youtube: Organization Fabulous                 Linkedin: Jennifer Roach

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall.   Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets

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EP51. Marcia talks with Psychologist & Business Consultant LoriAnne Reeves about the 5 Fears Signatures we all face during challenging times & how to control them.  LoriAnne also discusses to 2 business moves we can make to improve results. She says that most of us are in Crisis or Survival modes of the business cycle and how we can prepare for the coming Recovery & Growth cycles.

LoriAnne can be reached at LoriAnneReeves.com She is gifting us the 5 Fear Signatures & how to use them at FearSignatures.com

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall   Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets

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EP50. Marcia talks about what you can do to make your business profitable during challenging times.  She suggests that it is the perfect time to work ON your business so that you are ready when times get better.  Listen to find out 20 things to do now that will help to increase your profits.  Take control over what you can & work ON making your business. leaner, meaner, faster & stronger.

Don't want to go at it alone? (you shouldn't) Book a business planning call. http://bit.ly/BellaCall.  Marcia will help you to move forward with a plan.

Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

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EP49. Marcia talks with Attorney Lee Goldberg about the employee laws that tighten definition of an employee.  Many businesses use 1099 contractors when they should be listed as employees.   Learn the 3 keys to defining the rules. 

Want to review your business with Attorney Lee Goldberg?   949-305-6870

Want to talk with Marcia?  Book a business planning call. http://bit.ly/BellaCall

Want Marcia's new book:  BIG Profit Secrets-Exposed http://bit.ly/BigProfitSecrets

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EP48.  Marcia talks with Business Attorney Saji Gunawardane of US Business Counsel about being proactive with today's business laws.  He is an experienced business owner as well as a business attorney. 

Discrimination and family leave laws are just the tip of the new 870 laws that were published just this year that will affect your business.

It's better to be proactive with a general counsel on your advisory team

Saji can be reached at saji@usbusinesscounsel.com

Book a business planning strategy call with Marcia http://bit.ly/BellaCall

Get Marcia's new book BIG Profit Secrets at http://bit.ly/BigProfitSecrets

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Marcia & Bruce discuss the differences of your financial statements.  

The Good:  Financial Statements show your company in the best light

The Bad: Tax Returns show your company with all of the deductions to reduce taxes

The Ugly:  General Ledger is everything that goes on financially in your company

These 3 sets of financials should be created by different experts by following different rules

Are you curious to learn more?  Book a call with Marcia at http://bit.ly/BellaCall.

Get Marcia's new book BIG Profit Secrets-Exposed at http://bit.ly/BigProfitSecrets

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EP47. Sex & Money.  Yes there is a correlation between the two. The more often you have sex = the more money you make.  There is nothing dirty about it either.  It makes your body feel good and it also builds your confidence, which leads to more money. 

Tiffany is the Founder and Chief Sexinista® of Entice Me® and Sexy Survivors.  She can be found at http://Enticeme.com.  

She also has a great retreat coming up in April 2020 to Aruba that can help you Get Your Sexy Back.  http://Enticeme.com

Marcia offers a Free Business Planning Call, book it here:  http://bit.ly/BellaCall 

Get Marcia's new book. BIG Profit Secrets- Exposed at http://bit.ly/BigProfitSecrets

Comments & ideas for the show?  Marcia@BellaFinancialGroup.com

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EP 46  Marcia & Erin discuss the important of your brand reputation. 

When our customers have many choices, why not make sure that you have high customer feedback?  Literally, your sales will go up 9% if you have just 1 more star listed on Google.  Erin has found an easy way to get your customers to give you a thumbs up & improve your online reputation.

Erin is offering a FREE SEO Audit here https://pulpoc.com/local-seo-services-2/

Marcia is offering a FREE Business Planning Strategy session at http://bit.ly/BellaCall

Marcia's book BIG Profit Secrets-Exposed is available on Amazon http://bit.ly/BigProfitSecrets

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EP45   Marcia talks with Dr Shawn Powers who is an International Speaker, Author, & Chiropractor who teaches health care professionals powerful strategies that help create the success and freedom to live the life they really want.

Dr Shawn discusses how to reduce the stress in our hectic business life.

She can be reached at www.DrShawnPowers.com

If you are curious about any of the strategies discussed on today's show, schedule a free business planning call with Marcia at http://bit.ly/BellaCall

Want Marcia's new book BIG Profit Secrets-Exposed?  Get it from Amazon here: http://bit.ly/BigProfitSecrets

If you want a copy of Dr Shawn's 5 pillars.  Send me a message at Marcia@BellaFinancialGroup.com

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EP44 Marcia & Bruce discuss part 2 of 10 (6-10) things you MUST watch in your business to be profitable. This is part 2 of 2 episodes.

Curious about how these strategies might help your business?  Book a FREE business planning calcall http://bit.ly/BellaCall

Want Marcia's new book BIG Profit Secrets-Exposed?  Get it here: http://bit.ly/BigProfitSecrets  

Want to reach Bruce?  (714) 804-5669

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Marcia & Bruce talk about the top 5 things that you MUST watch in your business.  This is part 1 of 2 episodes.  Watching your business's money is so important and each of these things can make a significant shift in your business profits.

Want to see how these ideas can help your business become more profitable?  Book a FREE business planning call with Marcia at http://bit.ly/BellaCall

Want Marcia's book BIG Profit Secrets-Exposed?  http://bit.ly/BigProfitSecrets

You can reach Bruce at (714) 8040-5659 

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PROFIT With A Plan EP42.

Marcia talks with Arin Halicki about creating clarity about what you are doing and the value of feedback to know if your on the right track.

Book a free strategy session with Arin at  https://calendly.com/arinhalicki/strategy-call

Book a free strategy session with Marcia at http://bit.ly/BellaCall

Get Marcia's new book BIG Profit Secrets-Exposed at http://bit.ly/BigProfitSecrets

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Marcia talks with Andrew about the value of communicating your WHY with video. When you can articulate the reasons you are in business,these stories to add connecting value to your client.

Andrew's helps small business owners with their video marketing with his company Elevated Shorts and he can be reached at andrew@3x10Partners.com

Please subscribe and share your comments here.  If you do we'll send you our 3 secrets to hidden cash flow now.

You can always reach Marcia at:  www.BellaFinancialGroup.com

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Marcia welcomes "Mobile-Mary" Barnett of Another Brilliant Idea to discuss how to simplify social media marketing.  Mary talks about how to take Social Connections into Conversations into Conversions.   She helps established businesses with social and text-based marketing.

Mary can be reached at www.anotherbrilliantidea.com

To get her special Text with Success! 10 Tips & Tricks for Business Texting Success . Send me your email and we'll send you this report as well as 3 secrets to find hidden cash flow right now.  

If you're curious about creating more profits in your business, schedule a NO SALES call with Marcia at

https://go.oncehub.com/MarciaRiner

Find out more at www.BellaFinancialGroup.com

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EP36 Marcia discusses Business Planning.

November is the perfect time to build the business plan so that you hit the ground running come January.

Build out a full business plan now then you can update the mini plans later.  

When you have a solid business plan, you know the next steps you need to take to reach your goals.

Curious about help building your own business plan?  Schedule a brief call with Marcia at https://go.oncehub.com/MarciaRiner

SUBSCRIBE & get 3 Secrets to Hidden Cash Flow

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Marcia talks with Barbara Cunningham of Loyalty Processing about credit cards processing.  Almost every business takes credit cards these days.  Learn the ins & outs on how to make taking a credit card easy for both you and your buyer.  

Barbara is offering listeners a special report: 5 surefire signs that your processor is ripping you off.  Get it at:  www.loyaltyprocessing.com .  She'll also offering a free review to see she can save you at least 8% on your processing fees.  That will definitely increase your profits!

Subscribe here and we'll send you our special report 3 secrets to hidden cash flow 

If you want to BIGGER PROFITS schedule a call with Marcia to see how she can help you.https://go.oncehub.com/MarciaRiner      www.BellaFinancialGroup.com

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Marcia shares some ideas for year-end planning. 

• Look towards your corporate structure for tax breaks
• Re-run your budget and financial statements
• Start your business plan

If you subscribe here, I'll send you my report 3 secrets to hidden cash flow.

Are you curious if we can increase your profits?  Let's chat, book a 30 minute call.  https://go.oncehub.com/MarciaRiner 

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EP33: Marcia speaks with JuliAnn Stitick who is the CEO of Your Success Style & a brand & positioning strategist for small business owners.  She talks about a unique approach to marketing that flies in the face of digital marketing.  Live networking, done right is a perfect way to get face-to-face with your next client.  Listen to JuliAnn give us some smart tips that we can use immediately to grow our profits. 

JuliAnn has given listeners a FREE Book that is a must read!  Pick it up at: www.getyourpowerbook.com .   She can be reached at clientcare@juliannstitick.com 

Marcia is a Financial Business Strategist, Certified Financial Planner & Fractional CFO helping small businesses grow bigger profits with her unique strategies taken from the investment world.  She can be reached at www.BellaFinancialGroup.com .  

SUBSCRIBE to this podcast & she send you her powerful white paper on:  

3 Secrets to Find Hidden Cash Flow Right Now.

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Marcia counts down 10 EZ income strategies that you can implement into your business to grow your profits fast.

Marcia uses her profit equation; Income-Expenses=Profits to help her clients grow their business profits.  This is just a sample of how she consults & coaches her clients to bigger profits.

Her new book is coming out in October 2019, subscribe to here to get a free copy.

This show is sponsored by:  Bella Financial Group . http://www.BellaFinancialGroup.com

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Want to increase your audience?  Start speaking to many instead of speaking just to one.  Public speaking is a great way to grow your clients and they perceive you as the expert.  You don't have to speak to thousands but you can speak locally to organizations full of your ideal client. 

Leisa shares some great tips to get speaking gigs now. http://www.getspeakinggigsnow.com for a free report

I'm about to release my new book in October 2019 .  BIG Profit Secrets - Exposed.  Subscribe here and you'll get a free copy when it comes out.

Check out our sponsor: http://www.bellafinancialgroup.com

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EP29 Profit Equation is simple:  Income - Expenses = Profits 

If you increase your income without killing yourself AND you spend strategically, you WILL have BIG PROFITS.

If you want to learn how to implement these ideas into your business, set up a call with Marcia at calendly.com/marcia-16

Subscribe and you'll be the 1st to get Marcia's new book BIG PROFIT SECRETS when released soon. 

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You have a money mind type that affects the way you think about money.  This also affects the way you grow and profit from your business.  

Marcia shares the money mind types and how they affect your financial life.  She also shows you how to incorporate a little of the other types so that you can increase your profits.

If you subscribe the podcast, you'll be one of the first to get her new book BIG Profit Secrets Exposed when it is published next month.  Check out www.BIGProfitSecrets.com 

Want to talk with Marcia about increasing your profits?  Sign up for a brief call at www.BellaFinancialGroup.com

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In EP 27, Marcia talks about building business credit.  How it can legitimize your business and set you up for growth.

She gives some great ideas to build it quicker than the traditional method and how to keep your score high. 

If you'd like some help with your business & growing your profits.  Jump on a quick call with Marcia .    www.calendly.com/marcia-16

Sponsored by Bella Financial Group .  www.BellaFinancialGroup.com

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EP26 with my special guest Rosie Aiello. 

She has created a national day with her daughter, Sunny on July 27th called Love Is Kind Day.  She shares her incredible journey of abuse & escape.  Rosie explains that we should all be involved in the financials of our life as well as our business.  Abuse can occur anywhere and affect so many. Planning and attention is the key to avoiding it and getting free.

Check out Rosie's site www.LoveIsKindNetwork.com

As a gift for subscribing to this podcast, you'll get my 3 secrets to hidden cash flow FAST    www.BellaFinancialGroup.com/3secrets .  

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EP25 Branding With Wendy Barr of BARRCODE Branding. 

Wendy discusses the importance of branding for every business.  She says it's more than just a logo but that it goes all the way through your message too.  She provides us a few tips that you can implement right now.

As a listener she has provided you a FREE profit booster session . Go to her website:    www.barrcodebranding.com/profitbooster to help you get on the right track with your brand.

When you subscribe and follow this podcast, I'll send you my FREE report:  3 secrets to find hidden cash flow right now.

Check out www.BellaFinancialGroup.com for more information on Marcia's Financial Business Strategies

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EP24 Marcia talks about running your small business with an island mindset.

• What does it mean the island mindset
• Why it's important not to be on an island
• How to get off the island
• What's your plan to stay off that island

Everyone needs help to see their blindspots with what is going on in and around the business.  Even the greatest business successes always say thanks to someone who helped them to be successful.

Want to set up a free call to see if I can help support you?  Book a Jump Start call @ www.Calendly.com/marcia-16  or  www.BellaFinancialGroup.com

Click Get the NEW Special Report 3 Easy Ways To Find Hidden Cash Flow In Your Business

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EP 23 Money Analytics.

Gain clarity with your money!  It will give you confidence to make great decisions and forecast the future.  Going into the details can help you grow your profits.

Need help?  Book a call and let's see how you can grow your profits.

www.calendly.com/marcia-16 .  Or www.BellaFinancialGroup.com

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EP22 Internet Marketing with Laurie Conrod.  

Laurie has helped many business' grow by using FB and Direct Response Marketing.  She says there is immediate indicators of success and quick to shift when it's not working which controls the costs and increases the results. 

Laurie offers DIY or D4Y offers and some free classes too.  Check her out at www.LaurieConrod.com . She'll give you a Free Session if you subscribe here.

To learn more about Marcia check out her programs at www.BellaFinancialGroup.com    She offers a FREE Strategy Session to subscribers where you'll walk away with 2 great strategies to increase your profits fast.   www.calendly.com/marcia-16

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Practice Management is when the finance & administration is managed. This method should be used in every business to make you more profitable. As a business owner, it's usually you, along with everything else. 

What's your plan?  Let's chat!  www.calendly.com/marcia-16

www.BellaFinancialGroup.com

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Money Stress can affect you personally, your employees, & your family.  Even your clients can feel the stress and repel.  

Find skills & tools to reduce money stress.

Subscribe to the podcast and get a free Jump Start Call with Marcia.  Schedule at www.calendly.com/marcia-16

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Cappi Pidwell has been successfully helping business owners to reprogram their thoughts around money for over 25 years.  She believes that we are trying to add new programs to an outdated server.  Time for your upgrade!

Cappi has generously offered our listeners a $200 disc on her Money Mastery At Home Program which includes a 30 min call.  She has 6 therapy sessions designed to change your blocks with money and open up more abundance, which will lead to MORE PROFITS.

Check her out at CappiPidwell.com.  Send her an email to Cappi@CappiPidwell.com  to get her discount. 

And always, if you subscribe I will give you a Free Discovery Call with me.  Book at www.Calendly.com/Marcia-16

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Clients connect with you when they know you.  Be authentic and vulnerable while you tell your story in your marketing and networking.  

Burcu Onaranel of Joyy Marketing & Coaching shows us how to connect through your story and grow your profits.

She is offering a free 30 minute strategy call to all listeners.  Reach out to her at https://calendly.com/burcuonaranel

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You have leaks in your money!  Seriously, money is leaking out of your business that is killing your profits.  

Little expenses that add up to a lot.  You can make some changes that will stop the bleeding and grow your business.

Subscribe and get a FREE Jump Start Session to help you stop the leaks.

www.BellaFinancialGroup.com 

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EP16:  Maximizing your sales

Sales is just a conversation where you are asking the right questions to take your suspect to prospect to client to raving fan.

Learn the S.A.L.E.S. method to ensure that your sales increase.

Diana Sabatino has experienced leading corporations, teams, small business, & organizations to success with the sales skills.  She shows us her way to increase sales.

Facebook.com/DianaSabatino .   Subscribe here to learn on how profit more!

Sign up for an introductory call at BellaFinancialGroup.com

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EP15  Why would you want to take on more debt?

• It use other peoples money to make money
• To buy assets that create income
• Create multiple streams of income
• The IRS rewards you with deductions & depreciation

What's your plan for creating more profits in your business?  Let's chat!  

Subscribe and I'll send you my Get Financially Organized workbook for free.  It's the first step in any financial plan.

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EP14 The Money Plan

A financial plan is all in the details.  It not only the financial details either.

Money Plan is an acronym that helps you dig deep on a plan.

Got a plan?  Let's chat

If you SUBSCRIBE I'll send you my Get Financially Organized Workbook to get you started on your own financial plan.

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EP13 Knowing where you're going will help you make more money NOW & LATER.

• It's never too late to start with the end in mind
• Don't make the business about you
• Create systems & processes that are repeatable
• Build happy customers & employees

Having a plan now will align everything you do it.  What's your plan?

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Control what you can.  Control is power & safety. Stop worrying about what you can't control.

• Mindset shift
• Manage the risk
• Follow a mentor
• Create a plan - back up, diversify, & risk

You're a business owner!  Accept some risk in exchange for the potential.

What's your plan?  Let's chat.

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Get repeatable processes that increase your profits.  Wash, rinse, & repeat!

• Automation
• Time Management
• Create Mini-You-s
• Money Strategies
• SOPs
• Marketing

Create an amazing business that anyone would PAY TOP $$ for.

What's your plan?  Let's chat!

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MARKETING for profits - Who are you speaking to... What are you saying? Your message is everything to create a successful marketing plan and increase profits. Let's chat!  BellaFinancialGroup.com

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EP 9:  The advantages of being the early bird are

• Get more done
• Innovate & get ahead of the crowd
• Become the expert
• Start early and sell your business for more $$
• Early and frequent planning leads to success

Follow me and get my Get Financially Organized Workbook Free

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EP8: Leadership In Your Business

What's your leadership style?  Use it to motivate your employees & yourself!  Use it to motivate your clients to take action.  Become the expert in your field by using leadership to impact your brand.

What's your plan?  Let's chat! 

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EP 7 Love What You Do & It Will Love You Back.

Do you LOVE your business?  Do you LOVE your clients?  How to maximize your business to create raving fans & more referrals.

Do you have a plan?  Let's chat.  www.Calendly.com/marcia-16 schedule a call here.

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EP 6 .  How Spending impacts your financial plan

• What type of spender are you?
• Control what you can.
• 3 tweaks that you can do TODAY.

Follow Marcia Riner, BellaFinancial & Profit With A Plan on Social Media

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EP 5 Where's Your Income From?

• Portfolio income is income from multiple sources.
• Create income for now & later but it has to grow.
• How are you paying it out to yourself & others matters
• What do you do with it when you get it

Planning your income will help you create a solid financial plan.  Do you want to know more?  Reach out to me for a free strategy session.  BellaFinancialGroup.com

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EP 4- What gets you going - Motivation

Motivation is an essential player in your financial plan!

To increase your profits, you must understand:

1. What is the reason behind what you are planning for
2. How do use that motivation to help you reach your goals
3. What to do when you fall off track

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Ep 3 Breaking down your goals is essential to increase your profits!

What is the purpose of goals Why are goals important  How to use goals How to tackle your goals

Follow as Marcia gives tips on adding goal planning into your business.  It's a sure way to increase your profits quickly.  

Reach out to Marcia @ BellaFinancialGroup.com

Listen on: Podbean, ITunes, GooglePlay, IHeart, & Stitches 

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Ep 2 What's Your Plan:

Marcia Riner explains what's a financial plan?  Why is a plan important?  How do you create one? What to do with it once it's created?

As a thanks for listening, Marcia Riner has offered a 30 minute strategy session so that you can walk away with some individualized steps that you can take today.  Hit her up on any of her social media links or www.BellaFinancialGroup.com

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Ep1:  It's Only Money.

Why is money so important? What is a money relationship? How to improve that relationship?

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