Profit Without Worry: Recent Episodes
Michelle L Evans
The Profit Without Worry Podcast is for online business owners, experts and coaches who are ready to get real about what it takes to create a profitable online business. We’ll discover why 24/7 hustle + random acts of marketing will NEVER lead to our success.
So how do we attract a steady flow of buyers and sales without all the hustle?
Join your host Michelle Evans each week for shortcuts, expert guidance, strategy, insights and occasional interviews to quickly grow your business online. Stop worrying about where your next sale is coming from and start creating Profit Without Worry.
Well, my friends, this is it! After 150 episodes I’m wrapping up — at least for the foreseeable future. On this episode of Profit Without Worry, I’m chatting about what taking an indefinite hiatus means and what’s to come!
Masterminds that are $30,000. Training certification programs that are $20,000. Having private time with a celebrity business owner for $10,000 per six-hour day. It seems like this business thing is a pay-to-play game and without big bucks you’re going to be left out. On this episode of Profit Without Worry, I’m talking about how big names, big promises and an even bigger price tag don’t mean ANYTHING — especially not business success.
Training and certifications are a massive cash cow for unethical business owners where they’re selling a fake certificate program. On this episode of Profit Without Worry, I’m breaking down how to decide if it’ll help you or just drain profit from your business BEFORE you decide to invest in a certification program.
The number of followers someone has doesn’t matter if those followers aren’t engaged. On this episode of Profit Without Worry, I’m talking about why you’re better off building a smaller, loyal following who want to engage and buy from you versus trying to simply gain more followers.
Email marketing can be a component of your marketing strategy, but having a big list doesn’t automatically translate into making sales. On this episode of Profit Without Worry, we’re discussing everything you need to know about list size, conversion rates and more.
Most marketing formulas come with BIG promises but simply don’t deliver Sometimes, using these formulas can even make things worse! In this episode of Profit Without Worry, we’re deconstructing some popular formulas and point out why a cookie cutter approach isn’t the answer.
The rise of influencers and video marketing has turned many people into ‘stars’ but as a business is that even realistic? More importantly, if you sink in a ton of time and effort, will your potential customers even watch? On this episode of Profit Without Worry, I’m talking about whether you can really make it big on TikTok, Facebook or Instagram.
Facebook and Instagram ads can be a great marketing tool, but is NOW the right time? Reputational risks are a real issue to consider in 2020, and that means we need to be careful whose marketing advice we listen to. On this episode of Profit Without Worry, I’m busting the marketing myth that Facebook Ads are some kind of magic bullet for your business.
Ever look around at the marketing for your business and wonder why you’re working so hard with so little to show for it? On this episode of Profit Without Worry we’re talking about why your marketing might be a hot mess, and what to do about it.
Proof is important online today because there are so many people who make big promises but don’t deliver the goods, so people want to know you’re the real deal before they invest with you.
On this episode of Profit Without Worry, I’m sharing the six types of social proof, and how you can start gathering this information TODAY.
Content marketing tests are the BEST way to find your audience, clarify your message and learn how to attract people with your own voice. But how do you know what will resonate? On this episode of Profit Without Worry, I’m sharing three things you need to know to make your content experiments successful.
Have you ever seen a successful business owner and considered copying what they do because it looks like they’ve already got it all figured out? It’s tempting, but rarely works out the way we think it will. On this episode of Profit Without Worry, I’m sharing three things I learned to help keep me grounded in my quest for business success and ensure the voice I use is mine alone.
There’s a lot that happens on the journey to being a successful business owner, and we all have plenty of missteps along the way. On this episode of Profit Without Worry, I’m talking about what it takes to go from a shaky business owner to a stable business owner — which is exactly when Profit Without Worry happens.
We’re all familiar with the “big name celebrities” running masterminds in the world of online marketing, but have you ever wondered what REALLY goes on behind closed doors? On this episode of Profit Without Worry, I’m talking about why these high level masterminds are dangerous and disingenuous, perpetuating people buying bad programs that don’t work to cheat their way into our wallets.
Trust is a cornerstone of any great relationship — both personal and professional. On this episode of Profit Without Worry I’m sharing five ways to build trust with your audience and become a business that attracts people through transparent, honest value versus trying to sound polished and put together.
The rise of social media has created a world where marketers can be whoever they want to be — even if it’s all completely fake. On this episode of Profit Without Worry, I’m talking about the state of marketing in 2020 and unpacking exactly how we got here.
There’s more than one way to build a successful business, and it doesn’t have to involve being shady with your marketing. On this episode of Profit Without Worry, I’m talking about the paths to success, and why sacrificing your integrity isn’t how you build a thriving business.
The online business world is bursting at the seams with influencers and big names making big promises of business success, all with an even bigger price tag attached. But do all these programs and courses actually get results? Not usually. On this episode of Profit Without Worry, I’m talking about predatory marketing and how to avoid it.
Have you ever bought a program or course and thought it was going to be the magic key to unlocking profit in your business, only to discover that it was a big old waste of time and money? I certainly have. On this episode of Profit Without Worry, we’re talking about the REAL cost of all those proven marketing formulas.
I made a massive mistake back in 2015 when I joined a mastermind with a coach who was an online celebrity business influencer who trafficked in big promises but had little follow-through.
On this episode of Profit Without Worry, I’m sharing three lessons I learned from a mastermind experience so that you don’t make those same expensive and business-slowing mistakes.
Phony, fake, formula-driven stories have haunted the online marketing world forever. How many times have you heard the old rags-to-riches story so that now you just roll your eyes? On this episode of Profit Without Worry, we’re talking about starting a new chapter and marketing with authentic stories.
You may have noticed there’s a bad moon rising — and it’s all about unethical marketing that’s preying on our current fears while we navigate the uncertainty of a global pandemic. On this episode of Profit Without Worry we’re talking about why ethical marketing matters now more than ever.
Now more than ever measuring and growing the profitable things in our business matters. But what are the right things to measure? On this episode of Profit Without Worry, we’re talking about ditching vanity metrics and running a more profitable business by measuring the right things.
When the business landscape is changing from one week to the next, knowing when to pivot is critical. On this episode of Profit Without Worry, I sat down with TEDx speaker, writer and comedian Terri Trespicio to talk about how she quickly pivoted her event-based speaking business to serve her clients in a new way once the business landscape completely changed in March 2020.
When times get tough in your business, it’s always wise to call in some support. On this episode of Profit Without Worry I sit down with Small Business Boss and Agency Business Mentor Maggie Patterson to talk about lessons she’s learned about building a thriving agency or freelance business even during turbulent business times.
Trying to keep your business running when it feels like the world is at a standstill can feel like a huge challenge. On this episode of Profit Without Worry, rebel speaker, author and coach Dr. Michelle Mazur is here to talk about marketing, messaging and selling during a global pandemic.
When things are getting weird and you don’t know what to do, it’s always great to turn to a trusted source for some guidance. On today’s episode of Profit Without Worry, I’m talking to seasoned entrepreneur Mary Baird Wilcock, CEO of The Simplifiers. Mary’s sharing her thoughts on keeping your sanity intact while trying to juggle it all, and some practical tips for keeping your business and life on track.
We’re navigating uncharted waters right now and everyone is feeling a little off balance. On this episode of Profit Without Worry, I’m sharing practical tips based on how I’m keeping my ship afloat during these uncertain times in my personal and professional life.
Social media can be an excellent tool to leverage for marketing your business, but posting whatever, whenever isn’t going to get results. On this episode of Profit Without Worry, I’m sharing my three biggest social media mistakes to avoid, and what you can do instead.
Do you ever feel like social media isn’t working to grow your business and instead is a big old time suck? On this episode of Profit Without Worry, we’re talking about why social media marketing isn’t a quick fix and what you can do to ensure your social media makes an impact.
Trying to piggyback on someone else’s idea instead of carving out your own niche isn’t the way to build a business. On this episode of Profit Without Worry, I’m talking about all things related to funnel hacking — what it is, why it doesn’t work and what you should do instead.
Most business owners can’t wait to outsource marketing as fast as possible. Unfortunately, sometimes in our rush to outsource marketing, we put ourselves at risk of making a few big mistakes. On this episode of Profit Without Worry, we’re diving into the dos and don’ts of outsourcing your marketing.
Have you ever spent big bucks on a course with a “proven” formula or a particular tech that was supposed to magically transform your business? On this episode of Profit Without Worry I’m sharing some real talk about why spending money on quick fixes isn’t going to do anything and why you should focus on investing in the foundational elements of your business instead.
So much of creating business success depends on finding great people to collaborate with, and that’s exactly what I got when I partnered with Lauren Thorsen of Edit Your Brand on a big client project. In this episode of Profit Without Worry, I’m talking about what it’s like to collaborate with a PR professional and how good PR is just one aspect of building a great foundation for marketing.
One question that comes up from my clients over and over again is whether or not Facebook ads are actually worth it. On this episode of Profit Without Worry, I’m sharing how you can determine if Facebook ads are right for your business, and three trends to consider if you’re ready to invest in ads.
We’ve all heard people shouting from the rooftops about their launch numbers and sharing social media posts with BIG numbers that look super impressive. But what’s really going on behind the scenes? On this episode of Profit Without Worry, I’m taking you behind the scenes so that you can see there’s way more to the story.
Have you ever wondered what are the best ways to spend your time and money attracting new clients into your business? On this episode of Profit Without Worry, I’m breaking down some examples to help you figure out your return on investments for your marketing.
There’s this crazy thing in the entrepreneur world where we tend to equate making money with having to struggle. But is all the struggle really necessary to get the results we want? On this episode of the podcast, I’m talking about what Profit Without Worry really means to me.
If you’re struggling with what I like to call the big three - overwhelm, fear and doubt - you’re most certainly NOT alone. On this episode of Profit Without Worry, I’m breaking down what I do to handle business overwhelm.
Facebook ads seem to be talked about more than ever as a way to make money in your business. What the “experts” fail to mention is what they preach just isn’t true. If you’re looking for a magical ad that will cure your business woes, you’ll be sorely disappointed. On this episode of Profit Without Worry, I give you my take on three trends from Facebook experts so that you can make them work for you.
Just because you’re not a content marketing strategy junky doesn’t mean you can’t put one in place and then hit out of the park. There are definitely wrong and right ways to do this for small businesses (We’re not playing in the Big Boy’s Arena!). In this episode of Profit Without Worry, I show you what you need to do to get your message across to your perfect audience.
You can sell without being the type of salesman that makes you cringe. When you’re authentic, your message speaks volumes — you just have to make sure the right people hear you. On this episode of Profit Without Worry, I’m sharing my five tips on how to sell your services without feeling like you’re selling your soul.
You want to get your visitors from your ad to your landing page. Then you want them to do something — but what? Creating a landing page doesn’t have to be complicated, but there are key things you need to do to make your landing pages a success. On this episode of Profit Without Worry, I’m sharing five tips that I use when I’m trying to get a landing page to work better.
When you really want to get inside your audience’s mind about your offer and make sure it’s ready to go to market, nothing is better than rolling out a mini offer. On this episode of Profit Without Worry, we’re talking about how to put out a mini offer that will help you decide if your want to go forward with your big launch, make some tweaks to it, or scrap it all together.
Have you ever seen an amazing sales page and wondered how exactly they made it so awesome? On this episode of Profit Without Worry, we’re talking about the secrets of an effective sales page — and they’re not what you think. Learn why, when you get this right, creating sales pages for your buyers will be a lot easier.
Sometimes when we’re busy with the day-to-day efforts of running a business, things can fall to the wayside — things like regularly staying in touch with your email list. On this episode of Profit Without Worry, we’re talking about three ways you can warm up your email list after it’s gone cold.
Having a lead magnet that gets tons of people on your email list is great and all, but do those leads actually convert? On today’s episode of Profit Without Worry, we’re talking about the goals of a great lead magnet and how you can create one that does exactly what you want it to.
Have you ever sat down to write an email series for your business but then find yourself staring at a blank page, not able to think of anything to write about? On today’s episode of Profit Without Worry, we’re talking about the six steps to get around that, so you write emails that your audience loves to read and take action on.
Do you ever feel like you put great content out there, but you’re not excited about doing more because it’s just not getting any traction? Does it seem like no one is really paying attention? If that sounds familiar, I totally get it because I’ve had to deal with this too. On this episode of Profit Without Worry, we’re talking about how a great marketing funnel can build your audience.
Creating Profit Without Worry in your business means that you need to have a system to attract the right people and then invite those people to become paying clients. On today’s episode, we’re talking about the five components of creating your Profit Without Worry marketing funnel.
Have you ever launched a new marketing idea to your audience and…. crickets? Welcome to the club! I’ve done that too — which is why I now always TEST my marketing before fully building it out. On this episode of Profit Without Worry, I’m sharing three simple ways you can test out your marketing funnel BEFORE you launch, and save yourself a whole bunch of time (and possibly money, too!).
There are lots of different ways to create profit for your business, and leveraging automated strategies like marketing funnels is a BIG one. On this episode of Profit Without Worry, we’re talking about the basics you need to have nailed down when creating a marketing funnel for your business.
When you think of marketing automation, what comes to mind? Many people think it means pushy and salesy, but that certainly doesn’t have to be the case. On today’s episode of Profit Without Worry, we’re talking about how to use automation to create a high-touch, authentic experience for your audience.
When it comes to building an audience for your business, there are a few things that are pretty important — starting with how your audience feels about you. On this episode of Profit Without Worry, we’re talking about three easy ways to build your know, like, and trust factor without being sleazy. These aren’t tricks or crazy things you need to do but foundational pieces that are mission-critical for every business.
Have you ever wondered how exactly you can serve your potential clients from day one — even BEFORE they’ve bought from you? On this episode of Profit Without Worry, we’re talking about an important part of Profit Without Worry that is often overlooked and is really important because it can make or break your business long term.
While making a sale is what most business owners are shooting to do with their marketing, it shouldn’t be the only goal. In this episode of Profit Without Worry, we’re talking about an important part of marketing, selling, and growing a business that is often overlooked — the customer journey — which can make or break your marketing.
If you’ve ever created anything — a product, a service or a program with a launch that didn’t go quite as planned — today’s interview with Build Your Funnel Bootcamp student Marissa Rodriguez is for you. In this episode of Profit Without Worry, we’re diving into what Marissa did that got her marketing to a place that felt really good.
Over the past few years, a TON of new funnel software has hit the market, and it seems like everyone has gone crazy for the word FUNNEL. On this episode of Profit Without Worry, I’m breaking down the five things the big names do NOT want you to know about funnels — and what to do instead.
If you’ve spent any time learning about online marketing, you’ve likely heard the term marketing funnel, sales funnel, or just plain old funnel. On this episode of Profit Without Worry, we’re digging into what funnels are and how they can help your business.
When you think about business processes, it doesn’t sound all that exciting — UNLESS those processes are making you money! On this episode of Profit Without Worry, we’re talking about three processes you need to grow your profit — and these probably aren’t what you’re thinking.
If you want to build and grow a business that’s sustainable, you need to start with a great foundation. On this episode of Profit Without Worry, we’re talking about the ONE big question you need to answer to build the foundation for your business to be profitable.
Did you know that marketing can feel really good — for both you and your audience? Well, it can! On this episode of Profit Without Worry, we’re talking about five practical ideas for you to kickstart feel good Profit Without Worry style marketing today.
Ever wonder where the heck your audience is hiding out? Or how to more consistently attract more of them? On this episode of Profit Without Worry, we’re talking about three highly valuable tools — all with a FREE option — that you can use to figure out where your audience is hiding out so that you can go straight over to them instead of cruising around all day hoping to find them.
Sometimes, the words we use for the things we do can take on a meaning that was never really intended. That’s why I think it’s high time we reclaimed the F-word — you know, FUNNELS. That includes marketing funnels, sales funnels, or just plain old funnels. On this episode of Profit Without Worry, I’m talking about why it’s time to take back the word funnel and what it REALLY stands for.
Are you building a movement with your marketing or maybe wondering what exactly that means? On this episode of Profit Without Worry, we’re talking about what it means to build a movement and why it’s so powerful for your business.
Did you know there are OODLES of people out there right now who need what your business offers? On this episode of Profit Without Worry, we’re talking about two key ways you can go about connecting with them.
When you run a business, generating a consistent profit is always a top priority, and we all know that more profit often equals waaaaaay less stress and more free time for you. On this episode of Profit Without Worry, we’re diving into the three big do’s and don’ts of generating Profit Without Worry for YOUR business.
When you run your own business, there are plenty of things to worry about. In this episode of Profit Without Worry, we’re talking about the top five worries I hear from clients, students, and you — my listeners — about marketing and growing your business, including the biggest question of all: How the heck do I have consistent Profit Without Worry?
Looking for the Marketing Funnel Show? You’re in the right place — we’ve got a new show name but plenty more of the same awesome content! On this inaugural episode of Profit Without Worry, we’re talking about how marketing funnels and the concept of Profit Without Worry go hand-in-hand AND why you’re going to want to stick around as we’re just getting started in ways YOU can create Profit Without Worry for your business.
If you’ve ever felt like marketing is a big ‘ole mystery and wondered if non-marketing people can actually make a marketing funnel work, this show is for you. On this episode of the Marketing Funnel Show, I talk to my client Baz, a computer programming whiz turned entrepreneur who started up ClientRobot.com. Baz is sharing his journey into creating marketing funnels for his business, including some of the all-important mindset shifts that are needed to make your marketing work.
How do you create an engaging and meaningful marketing funnel that serves your audience AND attracts clients? On today’s episode of the Marketing Funnel Show, I’m talking to Chrissie Carl and Tiffany Green, the fabulous founders of She Leads Academy, to answer that exact question and so much more.
Have you ever heard someone say they don’t think a service business is a “real” business? On this episode, I’m talking to Maggie Patterson who runs not one — but two — very successful services business. After a decade and a half in business, she’s got a lot to say about service businesses, offering courses, and so-called “passive income.” We’re sharing some behind-the-scenes real talk about services businesses and why they’re one of the fastest paths to making money.
Starting, growing, and running a business is NO JOKE. It takes a lot of determination, perseverance, and a growth mindset. On this episode of the Marketing Funnel Show, we’re talking about what happens when your marketing isn’t working, or you’re in the “trying to figure it out” stage, and how you can shift yourself into a growth mindset.
Do you ever feel like you’re pouring your heart, soul, and brain cells into amazing content that seems to be lost in some dark, dusty corner of the interwebs? You’re not alone. On this episode of the Marketing Funnel Show, we dive into the 3 Rs of content marketing — reuse, recycle and re-purpose — so that you can spend less time creating content AND get better results.
Have you ever seen a celebrity or leader’s audience following and wondered how they get all those people to trust, follow, and believe them? On this episode of the Marketing Funnel Show, we’re talking about the principle of unity and how you can use it to build a dedicated audience following in your own business.
Ever wondered how you get people you want to buy from you to move from a tepid “I’ll think about it” to an enthusiastic “Heck, yes!”? It all starts with a gentle nudge in the right direction, and that can be accomplished through the principle of scarcity. In this episode of the Marketing Funnel Show, we’re talking about how to use the principle of scarcity in your marketing to get people to buy NOW instead of just thinking about it.
Have you ever bought something based on the recommendation of someone else — even if you didn’t actually know that person? That is the powerful persuasion pillar of LIKING in action! On today’s episode of the Marketing Funnel Show, we’re breaking down how you can incorporate the principle of likeability in your business.
You’ve probably heard people talking about social proof online and you may even realize how valuable it is. But have you been wondering HOW you actually get social proof for your business? If so, this show is for you. In this episode of the Marketing Funnel Show, we’re talking about social proof — what it is, why you need it, and how to get it.
Do you identify strongly with a brand, person, or message? Do you have a favorite shoe company or coffee brand? Are you an avid sports team super fan or do you have a business that you’ll buy all their stuff without thinking about it? In this episode of the Marketing Funnel Show, we’re diving into how YOU can build an audience for your business that’s both super engaged and loyal.
Businesses need one thing to stay open, to grow, and to thrive — sales. Yet, so many of us make it really, really complicated even when it doesn’t need to be. On this episode of the Marketing Funnel Show, sales expert Jessica Lorimer is here to talk about making sales with integrity AND ease.
As an online business owner, you’re in a super unique position to start a movement. Do work that matters. Make an impact. Even change the world. On today’s episode of the Marketing Funnel Show, I’m talking to CEO and author Michelle Mazur, and we’re diving into your 3 Word Rebellion.
Mini offers are a great way to give an idea a test run without committing to full launch. In this episode of the Marketing Funnel Show, I’m talking all about itty-bitty mini offers — how they work, how to get started today and so much more.
When you run a business and life gets crazy, our first instinct is often to slap on a happy face and pretend everything is just peachy keen. In this episode of the Marketing Funnel Show, I’m pulling back the curtain and letting you in on some of the ugly behind-the-scenes that happened this past year. Hold on, friend, because we’re about to get REAL.
Have you ever been curious about marketing funnels BUT have a major block over the terminology and idea of a funnel? On this episode of the Marketing Funnel Show, I’m diving in with my student, Business Alignment Coach Hélène, to talk about understanding funnels, how they can help your business, and why ditching the random acts of marketing can be a game changer for your business.
If you’ve ever wondered whether or not creating content is worth your time, you’re not alone. In this episode of the Marketing Funnel Show, we’re talking about content creation and how it can help your business grow.
What if someone gets to the end of your marketing funnel and feels like what you had to offer was interesting, but for whatever reason, RIGHT NOW isn’t the time to buy? Truth is, there’s actually an opportunity with these folks that when you treat them right, they may go ahead and make the purchase later on. In this episode of the Marketing Funnel Show, we’re talking about what the heck you do with people who go through your marketing funnel but don’t buy.
Do you want to make a bigger impact and get your message out to more people this year? In this episode of the Marketing Funnel Show, I’ve got podcasting expert Matt Johnson, CEO of Pursuing Results and host and co-host of niche business shows, such as The YouX Podcast and Real Estate Uncensored, here to talk about how to quickly and easily get started as a podcast guest.
Have you ever wondered how to unlock what your buyers REALLY want from you? Be it content or a paid offer, it’s INSANELY difficult to build a business when you have to guess at what people are thinking. In this episode of the Marketing Funnel Show, we’re talking about how to unlock what your customers really desire AND how you can start to use that knowledge to better help them while also growing your business profitably.
What happens at the end of your discovery calls when it’s time to ask for the sale? Do you freeze up and step all over your words? Or do you have a smooth and simple transition that feels natural and comfortable? In this episode of the Marketing Funnel Show, we’re talking about how to make the sales process feel natural and non-icky so we don’t dread asking for the sale.
On this episode of the Marketing Funnel Show, we’re continuing our conversation about discovery calls. We diving into the power of using the RIGHT stories will have on your ability to connect, engage and convert your audience into eager buyers.
Do you know the five steps to discovery calls that sell? On this episode of the Marketing Funnel Show, we’re continuing our discussion on Discovery Calls, and I’m revealing how asking the RIGHT types of questions will help you connect, engage, and easily convert your audience — without ever being pushy or salesy.
If you’re like most business owners, you need to sell something to your audience by getting on a discovery sales call. On this episode of the Marketing Funnel Show, I’m giving you five tips to ensure your discovery calls are both simple and effective.
With all the marketing tips you have available at your fingertips, it’s sometimes all too easy to get sucked into certain sneaky marketing beliefs that do nothing to further your business. In this episode of the Marketing Funnel Show, I’m talking about 3 sneaky marketing beliefs you need to banish and what to do instead to tune out the noise, and build the profitable business you’re seeking.
Building an email list is one of the best ways to turn your leads from cold to hot, but just because someone signs up, that doesn’t automatically mean they’re going to buy. In this episode of the Marketing Funnel Show, I'm looking at three costly mistakes when building your email list and how you can avoid them.
If you want to join the ranks of successful entrepreneurs, you’ve got to figure out one big thing: how to attract a steady flow of buyers into your business. In this episode of the Marketing Funnel Show, I'm busting through three common marketing myths and showing you what to do instead so that you consistently have a parade of profitable buyers streaming into your business.
If you’ve always wanted to run Facebook ads to get more people into your funnel and business, but you don’t know if it’s the right time to get started, this is a must listen. In this episode of the Marketing Funnel Show, I’m interviewing Tricia Brouk who took her passion for storytelling and used it to reach a bigger audience with Facebook Ads.
If you’re trying to market and grow your business, chances are there are ‘things’ standing in your way. Most of us think if we can just figure out that magical marketing tactic, we’ll be successful. On this episode of the Marketing Funnel Show, we’re diving into the mind of a billionaire to see what she thinks about this whole concept.
In celebration of our 50th episode of the Marketing Funnel Show, I invited a few of my students to come on and get coaching on a specific area they’re either stuck on, questioning or wanting to dive deeper into in their own marketing funnel. This is part two of my celebration episode, and these are all real conversations about real marketing funnel questions so you can take away some insights away that may help your marketing funnel.
This episode of the Marketing Funnel Show sees us hitting a SUPER exciting milestone — episode #50! To celebrate, I’ve invited a few of my students to join me and get some coaching on a specific area they’re either stuck on, questioning, or wanting to dive deeper into in their own marketing funnel. These are all real conversations about real marketing funnel questions so you can take away some insights that may help your marketing funnel.
If you’ve ever poured your heart, soul, sweat, and tears into creating content for your audience only to have people end up not buying from you, confused about what you offer, or not even really paying attention to what you created, you’re not alone. In this episode of the Marketing Funnel Show, we’re talking about how to create marketing funnel content your audience can’t wait to get.
In this episode of the Marketing Funnel Show, I’ve got Chef Shelley from Chef in the Burbs here with me to talk about the triumphs and frustrations in launching her first marketing funnel for her business and sharing how she turned a passion for cooking into a truly incredible business.
Mini offers are incredibly easy to put together and insanely valuable for your business in a few specific ways. In this episode of the Marketing Funnel Show, we’re talking about creating mini offers and how you can use them to build a marketing funnel for your business with confidence.
The decision to buy from you actually starts WAAAAYYY before anyone hits your sales page, attends your webinar, comes to your event, or talks with you one-on-one. In part three of my four-part series on simplifying your marketing, we’re talking about the key secret to creating a predictably profitable marketing funnel.
There are three keys to creating a predictably profitable business in today’s world, and I can assure you they have nothing to do with some hot marketing trend. In this episode of the Marketing Funnel Show, we’re exploring the second topic in my 4-part series about going back to basics and simplifying your marketing to create a predictably profitable online business.
If you’ve ever said that marketing is hard or confusing or just not in your wheelhouse, you are NOT alone. In this episode of the Marketing Funnel Show, we’re kicking off a four-part series to simplify marketing and help you see that you CAN create stellar marketing for your business once you get your arms around a few marketing building blocks.
Ever feel like you’re just not ready to move forward with your business only to get frustrated with yourself that you’re NOT moving forward? What the heck is up with that? The truth is, this is such a common situation for entrepreneurs, and it can hold you back from getting your marketing funnel done AND really block growth in your business. In this episode, I’m exploring the things that hold us back (like imposter syndrome) and how to move past them to reach your goals.
Have you ever wondered why you even need a marketing funnel? If so, you’re not alone as this is a question I get asked all the time. There’s a LOT of confusion about what a marketing funnel actually is and how a well-designed one can have a big impact on your business. Check out this episode of the Marketing Funnel Show where I’m breaking down everything you need to know.
Have you ever decided to go all in on marketing and growing your business? If you have, then you know what it’s like to put in a ton of time, money, and effort hoping that this is THE THING that will tip your business into success. But what happens if things don’t go quite as planned? Check out this episode where I share what to do when things aren’t going according to plan — along with some big successes and failures in my business.
When nothing you’re doing seems to be panning out, you need to start asking yourself the hard questions — like WHY isn’t this working? In this episode, I dive into the topic of figuring out your WHY with author and coach, Kay Richardson, . Kay spent the first several years in business chasing this very question and is now an expert who helps others find their Yes Factor.
If you’ve ever wondered why you have all these customers who seem to just LOVE you but aren’t actually buying, this show is for you. I interviewed the incredible Annette Bond, owner of Definitive Style, who had this exact issue, and in this episode, Annette shares how creating her first funnel made all the difference.
When you’re working on your marketing, does it always feel like you have to ‘make’ yourself do the work? Sometimes that resistance is a clue that perhaps the marketing funnel you’re trying to create isn’t totally in line with YOU. In this episode, we’re talking about how to diagnose the issue and fix it so your marketing funnel flows and feels like an extension of you.
If you ever feel like you’re putting it ALL out there with tons of valuable free stuff, but no one seems to pay attention, this show is just for you. The truth is, you’re probably making a mistake in not knowing how hot (or not!) your audience is. Check out this episode where we’re diving into some good insights to help you figure out how hot your audience is and how to use curiosity to get their attention.
Do you have an audience? Maybe it’s a FB group, email list, video viewers, or social media connections who gobble up your free content but when it’s time to buy...it’s total crickets? In this episode, I’m diving into why this happens and how to get that cash register to ring when you make your next offer.
We’ve all heard about how important it is to find your niche, but even if you’ve found it...has it found YOU? Knowing who to attract is the first step, but how you do it is a completely different story. Check out this episode where I’m talking about what do if you’ve ever struggled with standing out — and more important — how to get noticed by your target audience.
For every 100 people who visit your website or opt in page… how many give you their email address? 1? 5? 10? 50? 90? Whatever that number is makes a HUGE difference in how fast & easy or slow and expensive it’s going to be to build your business. So let’s talk about how to create a lead magnet your customers can’t ignore AND why it matters for your business…
Most online marketers talk a TON about all the upfront work it takes to get someone into your marketing funnel. But we DON’T talk a lot about the last couple of inches in our marketing funnels. You know - RIGHT before someone decides to buy. Let’s break that down today...
Ever wonder if the marketing things you do every day are the right things you SHOULD be doing… especially when it seems like no one cares? That’s what the question for today’s show is all about - and we’re diving in to talk about how YOU can figure this out fast.
Got some people on your email list who NEVER open your emails? Well, today I’m sharing 3 ways to bring them back onto your email good side that go WAY beyond the boring old standard ‘do you still want my email’ type emails that other people tell you to send… because just in case you didn’t know… those emails don’t really work. Let’s talk about what does work a whole lot better…
Social media can be your marketing funnel’s secret traffic weapon bringing amazing people into your business constantly…
… or a giant time suck that causes overwhelm, confusion and frustration.
Today on the pod, I’ve invited social media expert and long-time entrepreneur Mary Baird-Wilcock to share her super smart, streamlined and simple tips to wrangle social media into a client attracting platform that works.
We’re sharing it all on today’s episode of The Marketing Funnel Show. Listen below...
Links mentioned in this episode:
- App: Moment
- Facebook live giveaway:https://www.facebook.com/thesimplifiers/videos/10156277292323832/
- Facebook Forbes article post: https://www.forbes.com/sites/alisoncoleman/2018/04/15/the-leap-of-faith-from-startup-founder-to-ceo/#3395767954fb
- The Simplifiers podcast: https://thesimplifierspodcast.com/
- Simplify My Social Course:
- Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Marketing funnels are a system for your marketing. Today’s special guest, Marina Darlow is a systems' expert, and a productivity geek.Our discussion is all about how to take that same marketing funnel approach into other areas of your business so that you can become more productive, get paid faster and work a whole lot less.
Biggest Show Takeaways:
- Sometimes the things that come easiest are the things that will explode business growth
- Getting started with this business
- Story: how a simple system helped one business get a handle on their cash flow and discover where their money REALLY was coming from
- Finding custom systems that work for your business to save money, save headaches, etc…
- The key steps to implementing any system in your business (it’s probably NOT what you think)
- When (and how) to switch to a better system: HINT don’t do it when you’re in a crisis mode
- Story: Michelle using Dubsado for Facebook ad clients
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
- Marina’s website: http://www.vision-framework.com/
- Facebook: https://www.facebook.com/VisionFramework/
- Twitter: https://www.twitter.com/VisionFramework/
- LinkedIn: https://www.linkedin.com/in/marinadarlow/
- Dubsado www.dubsado.com
- Access Marina’s free mini training course here -> Which Systems To Tackle First?
- Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Today, I’m interviewing my Facebook ad client Annalicia Lynn about EVERYTHING it took to get ready to run a full scale ad campaign that supports her marketing funnel and launch her program while being smart about her budget and attracting the right people. Let’s dive into this in depth behind-the-scenes interview now…
Biggest Show Takeaways:
- Background on Annalicia
- Annalicia describes her experience with Facebook ads in the past (spoiler: she knows how to run them herself… and yet still wanted support)
- Describe the process to get ready to run ads (from scratch) - this was a BRAND NEW offer so there was a lot of pre-work that had to be done including:
- Identifying audience pains
- Planning warm up content
- Planning invite them in content
- Planning your bottom of funnel content
- Making sure ad content worked WITH Annalicia’s funnel
- Reviewing all the marketing funnel emails so that they worked with the Facebook ads we planned
- Reviewing your sales pages so that all the Facebook ads would work WITH the full marketing funnel and get her audience ready to buy
- Auditing your marketing funnel pages to ensure your facebook ad pixel was installed correctly and working so we could target correctly her audience (this is KEY to making your ads work)
- Talking about the RIGHT audience to target and following the 3-step ad process
- BUDGET talk - how much, and why
- Want to know if Facebook ads are right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know if you’re ready to dive into the world of Facebook ads.
Links mentioned in this episode:
Exercise180 --- www.Exercise180.com
Build Your Funnel Bootcamp: www.MichelleLEvans.com/join
Facebook Ads Quiz: http://www.michellelevans.com/facebook-ads-quiz/
Episode 25: From Confused to Clear With Her First Marketing Funnel (Annalicia’s first episode about Exercise180)
Facebook ad episodes where I explain the strategies we used with Annalicia’s Facebook ads:
Episode 16: 3 Step Facebook Ad Hack Funnel Stack Strategy
Episode 17: Facebook Ad Stack Funnel Hack Part I: The Warm UP
Episode 18: Facebook Ad Stack Funnel Hack Part 2: Invite Them In
Episode 19: Facebook Ad Marketing Funnel Strategy Part 3: Offer More
Have you EVER heard someone drop a cool quick money-making idea in a Facebook group, then try it out only to have it backfire on your own business? Why does it work so well for one business but not for yours? We’re diving into one listener’s question today AND how you can fix it so this problem doesn’t happen to you…
Biggest Show Takeaways:
- Compare: Churn & Burn marketing approach vs. Marketing Funnel approach
- Examples of differences between the 2 styles so YOU can choose the right style for you
- Give ‘em some (free) love
- Give ‘em all the feels
- Hook ‘em
- Review episodes 16, 17, 18 and 19 to get more insight into warm up content
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
- https://www.groupon.com/
- https://www.zulily.com/
- https://www.gilt.com/
- Episode 16: The Facebook Ad Funnel Stack
- Episode 17: Warm ‘Em Up
- Episode 18: Invite ‘Em In
Episode 19: Offer More
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Have you ever poured your blood, sweat and brain cells into a fabulous lead magnet… then jumped for joy when people started opting in… only to scratch your head wondering why the heck they didn’t actually download it? What gives? Well, that’s what we’re talking about today on The Marketing Funnel Show.
Biggest Show Takeaways:
- Listener question: Why do people opt in and NOT download my freebie?
- 3 missing pieces of the puzzle
-
Puzzle piece #1: Framing Your Freebie
-
Puzzle piece #2: Curiosity Killed The Cat (but not your open rates)
-
Puzzle piece #3: Craft Their Journey
-
FREE CHALLENGE: 4 DAYS TO FUEL YOUR SOLD OUT BUSINESS
-
Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Bushra Azhar’s website The Persuasion Revolution
Sign up for the Free Lead Magnet Challenge: 4 Days To Fuel Your Sold Out Business
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Today on the pod we’ve got Annalicia Lynn, an incredible writer, speaker, coach, podcast and health & fitness expert. Annalicia has always has a tough time marketing her radically different approach to fitness and self-care. She has managed to build a fiercely loyal tribe, but Annalicia has always known there was a lot more available to her if only she could get her message right… so let’s dive into her story today.
Biggest Show Takeaways:
- Learn about the journey Annalicia took in researching her competitors and why that was so different than in the past
- Why a marketing funnel was so important for Annalicia’s business
- Challenges Annalicia faced while deciding on her funnel and researching
- How using the Funnel Persuasion Playbook was different than other approaches in other courses
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
- Annalicia Lynn’s new program, Exercise180: https://annalicialynn.clickfunnels.com/optin19617466
- Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
I’ve got a confession… I hate customer avatar worksheets. Early in my business, I’d panic and just make crap up because I felt like I couldn’t move forward until I finished that stupid exercise. But not anymore. Now, I toss customer avatar worksheets out the window because they’re not helpful at all when I’m trying to create something new. On today’s show, I’m going to share a couple of game-changing exercises I do instead that helped me get unstuck and figure out how to actually move forward…
Biggest Show Takeaways:
- Don’t fall for the trap of Customer Avatar Sheets ESPECIALLY when you’re first starting out your business OR you’re trying to come up with a new product
- Instead of trying to make up answers to fill out your customer avatar sheet HOPING that some magical human exists like what you’ve dreamed up on your sheet… I’ll take you through 2 key exercises today
- Instead of a Customer Avatar Worksheet, I have created something call the Funnel Persuasion Playbook which is meant to help me and my students find out what people ACTUALLY want to buy
- Exercise 1: Let google give you clues
- Exercise 2: follow the money
Links mentioned in this episode:
- www.google.com
- www.skillshare.com
- www.udemy.com
- www.creativelive.com
James Ranson is a student of Build Your Funnel Bootcamp and he during the course, he created a quiz quiz funnel. As you’ll hear during this interview he wasn’t totally convinced that a quiz was the way to go at first… he’ll talk about the journey he had to go through to figure out how to make this funnel really work for his own business.
Biggest Show Takeaways:
- Building your first marketing funnel isn’t just about getting steps 1, 2, 3… you’ve got to be clear on who you are and who you want to attract
- Resistance towards marketing isn’t bad - it’s about understanding the true reason behind that resistance and then figuring out how to make it work for you
- Knowing your marketing funnel outcome - what it is you want people ready to do - is very important for any type of funnel, but especially with a quiz funnel so that you can create a path that sets your audience up for the right conversation with you
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Take James Ranson’s quiz here: https://jamesranson.com/your-author-type/
Find out more about James Ranson’s work here: https://jamesranson.com/
I’ve got to admit to a major bias towards quizzes… I LOVE them. Yep, I’m the sucker that’ll take a quiz to find out which Harry Potter character I am… my ideal brand archetype… which vacation spot I am… whatever. There is something so enticing and irresistible about a quiz… and I’m not alone. There is some major psychology behind this and when you do your quiz right, it can be a powerful way to attract and engage your audience...
Biggest Show Takeaways:
- Let’s talk different types of quizzes
- What is the psychology behind quizzes?
- Why are quizzes so irresistible?
- Theory of Narrative Psychology - cliffs notes breakdown so we can use it in our own marketing
- 3 questions people want to answer when they take a quiz
- Quiz platforms you can check out
-
- LeadQuizzes (this is the platform I use, and that’s my affiliate link because I love it so much… but there are 2 great options for you to check out below too!)
- Interact
- Thrive Quiz Builder
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
- Marketing Personality Quiz: https://quiz.leadquizzes.com/q/Ovb2Fs
- LeadQuizzes (this is the platform I use, and that’s my affiliate link because I love it so much… but there are 2 great options for you to check out below too!)
- Interact
- Thrive Quiz Builder
Today on the pod, i’m excited to introduce you to Jenn Murray. Jenn joined my signature program, Build Your Funnel Bootcamp when she only had an idea for a business… but no actual business yet.
So if you’ve ever wondered if funnels can work for YOUR business - this is a GREAT interview to listen to because Jenn is going to help you understand that going from LESS than zero --- seriously - she had NO list. NO business. NO website. NO offer. NO contacts. Nothing but a desire to create her first ‘thing’ online. Oh, and a good idea too.
But I’m going to let Jenn tell you about that… let’s jump into Jenn’s story now…
Biggest Show Takeaways:
- The Cash Infusion List Building Funnel is PERFECT for anyone who wants to grow their list WITHOUT creating a tribe of freebie hunters or bankrupting themselves
- Find out what Jenn’s biggest concern was about building her first marketing funnel and how she overcame that concern
- Learn about the journey Jenn took in diving into a funnel for her business
- Find out more about the Cash Infusion List Building Funnel in episode #20 here
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
- Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
- ClickFunnels www.michellelevans.com/clickfunnels
- Jenn’s main website:http://jennmurray.com/
- Jenn’s first funnel:https://relateescape.click/optin18188903
- Jenn’s additional services: www.RelateEscape.com
Once upon a time in 2013 I wrote a guest blog post that went crazy and I got THOUSANDS of opt ins within a couple weeks. But don’t think that was a happy ending… it wasn’t. I actually created a list of people who grabbed my freebie and promptly forgot all about who I was. Don’t make that same mistake - it’s painful and expensive. Instead, today, I’m giving you a better way. And bonus… you can do this ALMOST for free.
Biggest Show Takeaways:
- The Cash Infusion List Building Funnel is PERFECT for anyone who wants to grow their list WITHOUT creating a tribe of freebie hunters or bankrupting themselves
- Discover why my guest blog post that attracted thousands actually WASN’T a good thing for my business (hint: I did NOT have a cash infusion funnel…)
- Find out how easy it is to get one of these up and running in your own business, including the steps.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
- Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
- ClickFunnels www.michellelevans.com/clickfunnels
- Link to post on Brazen Careerist https://www.brazen.com/blog/archive/smart-hacks/4-headline-hacks-to-create-an-irresistible-linkedin-profile/
- Example of this funnel --- www.michellelevans.com/podcast opt in for the pitch sheet and you’ll see the funnel in action
I see people online all the time promising CRAZY things like 10xing your Facebook ROI with new headline or video technique…
… but it’s all BS. They’re measuring the 10x by reducing your ad cost for the most part. But who cares if you get cheap clicks…
… what you REALLY care about is are you achieving your conversion goals.
Are people opting in?
Are the people who opt in ACTUALLY opening the email and paying attention to the thing they opted in for?
Are they showing up for your webinar? Or just signing up and forgetting?
Are they watching that video series that you spent forever creating? Or again, are they just signing up and forgetting?
I’m breaking it down for you today on the Marketing Funnel Show. http://www.themarketingfunnelshow.com/19
Biggest Show Takeaways:
- Discover the 9 kinds of Facebook ads that support your sales efforts. No more just creating an ad to your sales page - you need multiple types of ads for many different psychological reasons to help the sales process along.
- Revisit the efforts that need to happen BEFORE your Facebook sales ads will EVER be effective… skip these and you might as well skip Facebook ads (but when you use these strategies, your Facebook ads will work better than you’ve ever imagined)
- Discover the reasons your ads will bomb and flame out fast.
- Uncover how to fill your Facebook ad pipeline with people who WANT to see these ads.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
- Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.
Links mentioned in this episode:
Free Download: Facebook Ad Stack Funnel Hack Part 3: Offer More http://www.themarketingfunnelshow.com/content-upgrade-episode-19/>
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/
Curiosity may have killed the cat, but when you use it correctly, it will intrigue and engage your audience at the ‘Invite Them In’ point in your Facebook ad marketing funnel.
Of course, that’s assuming you haven’t skipped over the CRITICAL warm up piece we discussed last week. Because without the warm up, this step will be difficult.
But, once you’ve spent a tiny bit of time warming up your audience, it’s time to dive into the ‘Invite Them In’ stage.
And the best way to do that is with something called open loops.
What’s an open loop, you ask?
Well, open loops are your secret recipe to attract, hook and engage your audience. Listen to the Marketing Funnel Show today as I break it all down for you. Listen here.
Biggest Show Takeaways:
- Download the strategy guide for this episode: Facebook Ad Stack Funnel Hack Part 2: Invite Them In here
- Curiosity may have killed the cat… but it will intrigue and engage your audience.
- Open loops and why they’re critical
- Your new favorite copywriting formula to attract, hook and engage your audience PASOP - and why it’s so important for your Facebook ad and marketing funnel together.
- The 6 phrases you ABSOLUTELY need your audience saying to themselves as they go through this phase of your Facebook ad funnel.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
- Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.
Links mentioned in this episode:
Download: Facebook Ad Stack Funnel Hack Part 2: Invite Them In
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/
Last week I shared with you the Facebook Ad Stack Funnel Hack. And so many of you wanted more, more, more!
Well, you’re in luck because today and the next 2 weeks we will go even deeper into how you can make this powerful (yet simple) Facebook ad strategy work in your business. Right now.
Here’s the deal. Most people who talk about Facebook ads only focus on the conversion aspect. They leave out the valuable insights I’m sharing in today’s episode…
… and yes, conversion is important. But without the WARM UP your conversion will fall FLAT.
This is the missing piece that so many people skip over when they brag about Facebook ads...
… but honestly, without the warm up, you will NEVER have a sustainable Facebook ad strategy.
I know, because I’ve tried to do my own ads without it. And I could get people to sign up for my webinars… or my lead magnets. But the rest of my conversion would fall flat. Until I started adding in the warm up.
This isn’t a new concept. It’s actually an old direct marketing approach to advertising. But it works like gangbusters on Facebook. Because the psychology behind it is the same.
Grab your strategy guide here
I’m breaking it all down on today’s episode of The Marketing Funnel Show. Listen here.
Biggest Show Takeaways:
- Download the free strategy guide that goes with today’s episode: Facebook Ad Stack Funnel Hack Part 1: The Warm Up. Click here.
- Review of the 3-part system from episode #16
- Goal of Warm Up content - and why it is CRITICAL to the health of your marketing funnel and the performance of your Facebook ads
- Examples of companies who use warm up ads all the time
- Types of warm up content you can easily create
- Emotions you want to evoke with your warm up content and why those emotions are so important
- How To Fascinate - a great way to find your unique style to do warm up content
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
- Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.
Links mentioned in this episode:
Opt In: Facebook Ad Stack Funnel Hack Part 1: The Warm Up: http://www.themarketingfunnelshow.com/episode-17/
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Sally Hogshead How To Fascinate www.howtofascinate.com
Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/
Did you know that there are 3 stages to attracting, engaging and converting your audience with Facebook ads… but most people are only focused on one (maybe 2)?
Without all 3 stages, your ads will NEVER work well. They’ll kinda work… sometimes.
You’ll be left scratching your head thinking…
… is there something wrong with me? With my offer? With my creative? With my headline?
And you’ll test… and test… and test…
… but you’ll never get those crazy, sexy, impressive results that you know are possible.
Today, I’m breaking down the 3 Step Facebook Ad Hack Funnel Stack Strategy so you NEVER have to wonder why your Facebook ads aren’t working... EVER again.
I’m breaking it all down on today’s episode of The Marketing Funnel Show.
Biggest Show Takeaways:
- Download your free copy of the 3 Step Facebook Ad Hack Funnel Stack Strategy
- Uncover the 3 critical stages to Facebook ads that are critical to know (even though most people only talk about one or two). THIS IS WHY your Facebook ads just aren’t working like you KNOW they should… most people skip over stage one which is CRITICAL to engage your audience FIRST.
- Most people make a HUGE mistake with Facebook ads thinking they should ONLY be leading directly to something. I’m breaking down why this will hurt your results and what you can do instead.
- Learn why I’m not impressed when someone shows me their sexy Facebook ad results… and the big questions YOU should be asking too so you understand the FULL picture of what went into those ad results.
- Discover why the 3-part holistic approach to Facebook ads is so critical to your ultimate sales results - and why going slower in the beginning will actually result in more sales.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
- Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.
Links mentioned in this episode:
- Download your Facebook Ad Strategy PDF Download here.
- Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
- Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/
You know what makes me absolutely CRAZY?
People running around talking about marketing funnels like they’re the be-all, end-all answer to everything in business.
I’m the first to say… they’re not.
Yep, i’m sold on the power of marketing funnels BUT
(And it’s a big ‘ole BUT…)
Funnels will NOT magically work. They take testing… and tweaking… and patience… and more testing...
And it can be REALLY frustrating - especially for first time funnel builders.
So today, we’re going to dive into 5 really common reasons that funnels flounder, flail and flop…
... AND how you can quickly fix the flops so your funnel starts to work like a charm.
(*cue major sigh of relief)
Let’s dive in to these 5 simple reasons. Listen now --->
Biggest Show Takeaways:
- Funnels will NOT magically work. They take testing… and tweaking… and patience… and more testing...
- I’ve never seen ANY funnels that work perfectly the moment they’re launched
- Every funnel has room for improvement -- and a lot of times, you won’t even know what improvements need to be made until you’ve launched the darn thing
- Sometimes, you’ve just got to launch your funnel to get that feedback so you can start working on v2 and making it work really well for you.
- Today let’s dive into 5 really common reasons that funnels flop AND how you can quickly fix the flops so your funnel starts to work like a charm.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Download 5 Reasons Funnels Flop Free Checklist here [https://michelle135.clickfunnels.com/optinnq3y57ch]
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
ClickFunnels www.michellelevans.com/clickfunnels
Technology is by FAR the biggest hesitation people have when they ask me about funnels.
But that’s not the REAL issue.
I’m also sharing 3 shortcuts to get your marketing funnel up and running quickly (and tech headache free too).
- Shortcut #1 will let you get a funnel up and running with just 3 clicks - it’s super simple and tech headache free.
- Shortcut #2 will let give you an unlimited amount of inspiration if you want to plan out your own funnel.
- Shortcut #3 is a tool you can use to find even hidden marketing funnel pages as you’re diving into planning your funnel.
Biggest Show Takeaways:
- Technology is by FAR the biggest hesitation people have when they ask me about funnels. Today I’m sharing 3 shortcuts to get your marketing funnel set up quickly.
- People often think it’s about the tech because it’s easy to look at marketing funnels and only see the tech pieces.
- People often think that marketing funnels need gorgeous design and spend tons of time, money and effort creating the most beautiful pages and opt-ins you’ve ever seen… but they just don’t convert. I’ll share with you WHY THAT IS on today’s episode...
- Shortcut #1 will let you get a funnel up and running with just 3 clicks - it’s so simple and tech headache free.
- Shortcut #2 will let give you an unlimited amount of inspiration.
- Shortcut #3 is a tool you can use to find even hidden marketing funnel pages.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
ClickFunnels https://clickfunnels.com?cf_affiliate_id=525966&affiliate_id=525966&aff_sub=&aff_sub2=&nopopup=true&noautoplay=true&cookiepreview=false
Kissmetrics Blog: 8 A/B Split Tests That Made Shocking Discoveries https://blog.kissmetrics.com/ab-tests-shocking-discoveries/
Have you ever googled marketing funnel, only to have your eyeballs glaze over when you find super complicated flowcharts that you need a master’s degree in computer science to understand… fear not.
Those are NOT the marketing funnels you’re looking for (because they don’t work)…
...unless you’re a giant corporation with oodles of products, programs and services to sell (and even then it’s a pretty tough game to win).
The truth is your funnel needs to build 3 key beliefs in people:
Belief #1 - your audience needs to truly believe this one thing before they even pay attention to what you have to offer.
Belief #2 - next, your funnel needs to work on building this specific desire before they’re ready to think about potentially taking action. This is when you run into the last hurdle in your funnel…
Belief #3 - and finally, the last and oftentimes hardest hurdle to overcome is this belief which is critical to keep your audience moving forward in your funnel AND buying from you.
I’m breaking it all down on today’s episode of The Marketing Funnel Show. Listen here --->
Biggest Show Takeaways:
Marketing funnels don’t have to make your eyeballs glaze over with super complicated flowcharts that you need a master’s degree in computer science to understand.
Truth is your funnel needs to build 3 key beliefs in people:
Belief #1 - your audience needs to truly believe this one thing before they even pay attention to what you have to offer.
Belief #2 - next, your funnel needs to work on building this specific desire before they’re ready to think about potentially taking action. This is when you run into the last hurdle in your funnel…
Belief #3 - and finally, the last and oftentimes hardest hurdle to overcome is this belief which is critical to keep your audience moving forward in your funnel AND buying from you.
Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
ClickFunnels https://clickfunnels.com?cf_affiliate_id=525966&affiliate_id=525966&aff_sub=&aff_sub2=&nopopup=true&noautoplay=true&cookiepreview=false
Biggest Show Takeaways:
- Have you ever thought, If I use marketing automation, I won't be able to truly get to know my audience? Today we’ll talk about how automation makes it easier to REALLY get to know your tribe.
- There are 4 very simple (and free) ways that you can use automation to really get to know your audience, which I’ll break down today.
- There is one big key to creating marketing funnels in a way that seems really personalized and relevant which I’ll share with you on today’s episode.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
ClickFunnels https://clickfunnels.com?cf_affiliate_id=525966&affiliate_id=525966&aff_sub=&aff_sub2=&nopopup=true&noautoplay=true&cookiepreview=false
LeadQuizzes - http://www.leadquizzes.com/?tap_a=18719-9f748e&tap_s=108356-1cfe16
Google Forms www.forms.google.com
Thrive Quiz Builder https://thrivethemes.com/quizbuilder/
Biggest Show Takeaways:
- Many people worry that to have a successful marketing funnel they need to be super salesy. Not so and I’ll give you a couple great examples today’s show.
- No one - or no one in their right mind - wants to be a total cheeseball ‘buy my stuff now’ pusher
- I’m breaking down 3 different funnels I’ve recently been through so you can see how each one is different (and one is TERRIBLE)
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Biggest Show Takeaways:
- From low cost products that you sell in volume to lots of people to high ticket coaching, marketing funnels come in a lot of shapes and sizes… and you don’t need to wait for a perfect audience size before launching yours.
- Let’s talk about finding the perfect marketing funnel ‘recipe’ for your business… the one that brings in the RIGHT amount of clients without stress.
- Story about a client of mine who went from an email list of less than 100 people to an email list of over 2,000 in 8 weeks AND how her marketing funnel helped her sell out of her high ticket program
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Biggest Show Takeaways: 1. Are you a coach, consultant, creative, expert or online business owner wondering why (or even if) you need a marketing funnel? By the end of today’s episode you’ll know EXACTLY why focusing on 3 phases of your funnel is the key to your businesses success. 2. There are 3 key phases to any funnel - yet most businesses skip over the first 1 - 2 and then wonder why their marketing doesn’t work. 3. We dive into the 3 phases of the marketing funnel 4. Phase 1 - critical to establishing yourself as an authority yet most people skip this 5. Phase 2 - is simple to do when you’ve done phase 1. It’s a lot harder (and more expensive) when you skip phase 1 6. Phase 3 - this becomes a lot more fun if you’ve done phases 1 and 2… but without that pre-work, this can be the phase that convinces people that their business just won’t work. 7. Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode: Marketing Funnel Quiz
Biggest Show Takeaways:
- We’re diving into if your business is ready for Marketing Funnels today.
- Are you a coach, consultant, creative, expert or online business owner selling a service? I’m talking about how marketing funnels can set YOU up for success.
- Are you a speaker? I’m sharing how marketing funnels can set YOU up for success.
- Do you have a mastermind? I’m sharing how a funnel can set YOU up for success?
- Have a product, course or program you’re selling? I’m sharing how a funnel can set YOU up for success.
- I’ll talk about the 3 key things a marketing funnel does for your business (and it’s not what you think)
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz
Biggest Show Takeaways:
- You can do funnels EVEN IF you don’t consider yourself a ‘techy person’
- There are only 3 tools you need for your funnel. We’re talking about those tools - including free and paid options - on today’s episode
- Even if you hate tech, there are some great shortcuts out there to help you get started which I’ll cover today.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz
www.unsplash.com
www.picmonkey.com
www.canva.com
www.leadpages.com
Clickfunnels
www.upwork.com
Biggest Show Takeaways:
- According to the US Small Business Administrations and Forbes magazine there is only ONE reason businesses fail…
- Care to take a guess what the #1 reason is? (it’s probably NOT what you think)
- COUNTLESS businesses have done ‘all the right things’ - building email lists, doing tons of marketing, buying ads, etc… but they’re still not seeing the sustainable growth they need even though they’re working really hard.
- So what’s the answer? That’s what we’re covering today… ESPECIALLY if you don’t feel comfortable just picking up the phone and selling to people
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
- Marketing Funnel Quiz
- Clickfunnels
Biggest Show Takeaways:
- Want to know which marketing funnel is perfect for your business? On today’s episode we’re breaking it down for you into a bite sized sample.
- When you answer the ONE simple question I discuss on today’s episode, you’ll know EXACTLY where to focus your marketing funnel.
- What does a marketing funnel and Costco have in common? A lot more than you might think… and I’ll talk about that on today’s episode.
- What’s the secret to having a great marketing funnel? I’m sharing that with you today too.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
- Marketing Funnel Quiz
- clickfunnels
Biggest Show Takeaways:
- Don’t be fooled by crazy hype out there… a marketing funnel is NOT any of these 3 things we’re talking about today…
- Most business owners fall into the trap of believing a (magical) marketing activity will be the ‘thing’ to explode their business growth. Instead of looking for the thing to do, we’ll talk about what will actually make a big impact on your business.
- Thing #1 is VITAL to understand because if you approach marketing your business with this big mistake… it’ll hold you back for a long time
- Thing #2 is a reason I hear all the time for not diving into marketing funnels BUT I’m giving you shortcuts and hacks to make this excuse vanish into thin air
- Thing #3 is important to understand because there are some super shady people out there trying to peddle this as ‘the way’ to sell (which is why so many of us think selling is icky)... and I’ll share what to do instead.
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
- Clickfunnels
- Deadline funnels
Biggest Show Takeaways:
- In the past year, I’ve had over 200 people apply to have a call with me --- and I’m sharing the top 5 challenges I heard from those 200 people
- Then we dive into why those top 5 aren’t really the issue… and what the issue REALLY is
- Why marketing online is a bit like online dating… and how to avoid being a business booty call
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Biggest Show Takeaways:
- You hear this ‘truth’ all the time online… ‘the money is in your list’ BUT that’s not 100% true…
- Instead, today I break down WHERE the money really is
- Why you don’t even have to be good at sales to make money in your online business IF you have this one key thing
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
Biggest Show Takeaways:
- Successful online business owners know a little secret about running an online business and it has NOTHING to do with spending all your money on ads, high priced coaches or crazy expensive sponsorships (it’s a lot simpler and more available than that)
- I share a painful trip down memory lane… before funnels
- How being terrible at sales led me to figure out a better, easier and faster way to sell my services, products and programs… without being ‘salesy’
- I share the only need 3 things to find success with your business online
- Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
Links mentioned in this episode:
Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/