Shoppernomics: Recent Episodes
Phil McGee
Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.
Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability
Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them
Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy
Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points
Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab
Phil and Carolyn discuss Carolyn's 2019 Neuromarketing World Forum presentation on Academic-Industry partnerships and Neuroforecasting
Phil and Ryan discuss Ryan's paper, "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making"
Paul and Phil discuss Paul's recent paper, "What is Engagement and How Do We Measure It? Toward a Domain Independent Definition and Scale"
Phil and Carol discuss her recent paper, "Impulse Buying: Design Practices and Consumer Needs"
Phil and Mike discuss Mike's ShopperBrain Presentation: Understanding & Affecting the Flow of the Customer Journey.
Phil and Richard discuss Richard's new book, The Choice Factory: 25 Behavioural Biases That Influence What We Buy
Phil and Norbert discuss Norbert's paper, "Asking Questions About Behavior: Cognition, Communication and Questionnaire Construction"
How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
On The Multiple Effects Of Packaging Colour On Consumer Behaviour And Product Experience In The ‘Food And Beverage’ And ‘Home And Personal Care’ Categories