Content Marketing Mastery: Recent Episodes
Ceyhun Yakup Özkardes-Cheung
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content#contentmarketing#impact#business#entrepreneur#coach#consultant#contentlegacy#legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
content #contentmarketing #impact #business #entrepreneur #coach #consultant #contentlegacy #legacy
👉 Be constantly uncomfortable. That's when you know, you're in the right place
👉 I'm constantly questioning, am I in the right room?
👉 Jim Rohn said you are the average of five persons that you're hanging around; hang around people who are hungry and have more experience than you
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mastermind #masterclass #masterminds #jayabraham #thesuccessfinder #success #coaches #consultants
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-10x-your-life-and-business-with-a-mastermind--Interview-with-Brandon-Straza-e109bvl
You can find more about The Success Finder here: https://linktr.ee/thesuccessfinder
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 You have to apply as a coach or consultant with your mastermind
👉 You have to fill out a form and give information about your mastermind
👉 You can do live streaming or use tools like Zoom in order to build your own tribe and communicate them on one platform
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mastermind #masterclass #masterminds #jayabraham #thesuccessfinder #success #coaches #consultants
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-10x-your-life-and-business-with-a-mastermind--Interview-with-Brandon-Straza-e109bvl
You can find more about The Success Finder here: https://linktr.ee/thesuccessfinder
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 The Success Finder is a knowledge-based center where people can come together to find the result leaders and the action takers
👉 You can download The Success Finder and use it - it’s for free!
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mastermind #masterclass #masterminds #jayabraham #thesuccessfinder #success #coaches #consultants
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-10x-your-life-and-business-with-a-mastermind--Interview-with-Brandon-Straza-e109bvl
You can find more about The Success Finder here: https://linktr.ee/thesuccessfinder
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Always be a student and be interested than interesting
👉 Don’t be a motivational speaker; give them actionable ideas
👉 Be an activator, not a motivator
👉 Who am I going to surround myself with? Because I can't do a mastermind just by myself
👉 If you promise deliverables for your mastermind then also execute what you promised
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mastermind #masterclass #masterminds #jayabraham #thesuccessfinder #success #coaches #consultants
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-10x-your-life-and-business-with-a-mastermind--Interview-with-Brandon-Straza-e109bvl
You can find more about The Success Finder here: https://linktr.ee/thesuccessfinder
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Picking from different industries
👉 Rearrange different strategies and tactics
👉 Thinking it in a different way
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mastermind #masterclass #masterminds #jayabraham #thesuccessfinder #success #coaches #consultants
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-10x-your-life-and-business-with-a-mastermind--Interview-with-Brandon-Straza-e109bvl
You can find more about The Success Finder here: https://linktr.ee/thesuccessfinder
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 There are different definitions:
👉 Masterclass: Pre-recorded training material where you teach about your expertise
👉 Mastermind: You meet a couple of individuals on a regular basis and you support and help each other
Some examples of famous masterminds:
👉 Napoleon Hill, author of Think and grow rich used the power of masterminds
👉 One of the first masterminds in history was probably the apostles
👉 Benjamin Franklin created the Junto club, also known as the Leather Apron Club
There is one important aspect within this: You have people from different industries so that you learn also from best-practices of other industries!
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
mastermind #masterclass #masterminds #jayabraham #thesuccessfinder #success #coaches #consultants
🎧🎧 You can listen to the whole interview here:https://anchor.fm/contentking/episodes/How-to-10x-your-life-and-business-with-a-mastermind--Interview-with-Brandon-Straza-e109bvl
You can find more about The Success Finder here: https://linktr.ee/thesuccessfinder
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 The ROI on yourself is the biggest investment that you can make
👉 It is the best investment above the housing and above the stock market
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mastermind #masterclass #masterminds #jayabraham #thesuccessfinder #success #coaches #consultants
🎧🎧 You can listen to the whole interview here:https://anchor.fm/contentking/episodes/How-to-10x-your-life-and-business-with-a-mastermind--Interview-with-Brandon-Straza-e109bvl
You can find more about The Success Finder here: https://linktr.ee/thesuccessfinder
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Brandon wants to shorten the gap and matching the right coaches with the fitting members that want to solve a problem
👉 Wants to become the TripAdvisor of self-education
👉 Just wants to make sure to bring the result leaders with the right people together
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mastermind #masterclass #masterminds #jayabraham #thesuccessfinder #success #coaches #consultants
🎧🎧 You can listen to the whole interview here:https://anchor.fm/contentking/episodes/How-to-10x-your-life-and-business-with-a-mastermind--Interview-with-Brandon-Straza-e109bvl
You can find more about The Success Finder here: https://linktr.ee/thesuccessfinder
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
Brandon Straza is the founder of The Success Finder and podcast host of The Mastermind Effect. We spoke about the mastermind and masterclass as a business model and how you can increase your digital portfolio with them!
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 How the idea of The Success Finder was born
👉 This is the best investment that you can make in yourself
👉 What is a mastermind/ masterclass?
👉 How Jay Abraham is using the power of different industries
👉 Mistakes that people make when they create their mastermind
👉 What is The Success Finder?
👉 How to use The Success Finder as a coach or consultant?
👉 Why comfort kills us!
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mastermind #masterclass #masterminds #jayabraham #thesuccessfinder #success #coaches #consultants
🎧🎧 You can listen to the whole interview here:
You can find more about The Success Finder here: https://linktr.ee/thesuccessfinder
Do you need support with your content marketing? Come into my content mentorship in order to create content that generates you clients: http://www.contentmentorship.com/ or book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Use a booking tool for your business AND family events
👉 Create discipline not only for your business but also for your family life
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-become-an-asset-for-Elon-Musk--Interview-with-Steve-Sims-eudc97
You can find more information about Steve on his website: https://www.stevedsims.com/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Always try to find out who the person is!
👉 The best way to find out who this person is to ask why:
👉 Why are doing things?
👉 Why is it important?
👉 What do you want it to impact?
👉 Why did you start doing it?
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-become-an-asset-for-Elon-Musk--Interview-with-Steve-Sims-eudc97
You can find more information about Steve on his website: https://www.stevedsims.com/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 I don't care if you like me. I care that it works for you. If it works for you, you're going to come back. If it works for you, you're going to listen to me.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-become-an-asset-for-Elon-Musk--Interview-with-Steve-Sims-eudc97
You can find more information about Steve on his website: https://www.stevedsims.com/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Feel uncomfortable and be outside of your comfort zone
👉 Do we intend to win all the time? No. Do we grow from every interaction? Yes!
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-become-an-asset-for-Elon-Musk--Interview-with-Steve-Sims-eudc97
You can find more information about Steve on his website: https://www.stevedsims.com/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Start showing up for their benefit, not yours, for theirs. And if you start doing that, that builds up the attention!
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-become-an-asset-for-Elon-Musk--Interview-with-Steve-Sims-eudc97
You can find more information about Steve on his website: https://www.stevedsims.com/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 I'm not going to shout loud, but I'm going to shout directly. I'm not going to tell you how to do things!
👉 What I'm trying to get is a conversation. I'm trying to get a community. I'm trying to get a group!
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-become-an-asset-for-Elon-Musk--Interview-with-Steve-Sims-eudc97
You can find more information about Steve on his website: https://www.stevedsims.com/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 You've always got to turn up as a solution
👉 Turn up to these people going: Hey, have you looked to doing this for your social content? It would help you, have you thought of changing the tagline on your company brochure? So this, because you'll get more visibility. Have you thought of doing this?
👉 Think of how you can help them, then you go from being a selfish person to becoming a solution. And when your solution, you are an asset.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-become-an-asset-for-Elon-Musk--Interview-with-Steve-Sims-eudc97
You can find more information about Steve on his website: https://www.stevedsims.com/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Make sure that you stay constantly out of your comfort zone in order to grow!
👉 Do things that nobody else is doing! Steve organizes Speakeasy events and went into prison, they’ve gone to Tesla and the rooftop of Louis Vuitton and had an incredible time together!
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-become-an-asset-for-Elon-Musk--Interview-with-Steve-Sims-eudc97
You can find more information about Steve on his website: https://www.stevedsims.com/
and his Speakeasy event in San Diego: https://www.stevedsims.com/simsspeakeasy/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Fear is the only thing, the controls and dictates our moods and actions!
👉 A lot of the time when we're scared of something, we stop. And when we stop just in life, you die!
👉 So you have to make sure to react to fear proactively!
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-become-an-asset-for-Elon-Musk--Interview-with-Steve-Sims-eudc97
You can find more information about Steve on his website: https://www.stevedsims.com/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
Do you know anyone that’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? Steve Sims did all these things!
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 How to remove fear?
👉 How to stretch yourself as an entrepreneur?
👉 How to become an asset for Elon Musk?
👉 How to build a strong personal brand?
👉 How to raise your credibility?
👉 How to become better at what you do?
👉 If you need a friend, buy a dog!
👉 Steve Sims and Jay Abraham
👉 How to balance business and private life
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#mindset #tesla #entrepreneur #onlineskill #stretchyourself #asset #credibility #bluefishing #richardbranson #jayabraham #eltonjohn #andreabocelli
🎧🎧 You can listen to the whole interview here:
You can find more information about Steve on his website: https://www.stevedsims.com/
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://calendly.com/oezkardes-cheung/30-min
👉 Do split testing and test different prices
👉 Always test high instead of low prices
👉 Change the headline on your sales page
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#selling #skill #mindset #onlineskill #onlineselling #unselling #system #offers #listening
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-skyrocket-your-sales-performance--Interview-with-Tiji-Thomas-esij93
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tiji on his website: https://unsellingsystem.com/
👉 Make sure that you can get people to kind of experience you almost like being in front of you. The way to do this is through asking questions!
👉 Ask questions like:
So tell me a little bit about your business! Where is your business now, where you want it to be?
Tell me a little bit about what, what you're doing it for?
How is your life going to change when changes are done?
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#selling #skill #mindset #onlineskill #onlineselling #unselling #system #offers #listening
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-skyrocket-your-sales-performance--Interview-with-Tiji-Thomas-esij93
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tiji on his website: https://unsellingsystem.com/
👉 Everything starts with you! You’re the key to your own success so don’t undervalue yourself;
👉 If you believe in yourself truly, then you're doing a disservice by not being in that potential client's life.
👉 Work on figuring out the value that you are going to bring to people's lives
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#selling #skill #mindset #onlineskill #onlineselling #unselling #system #offers #listening #blocks
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-skyrocket-your-sales-performance--Interview-with-Tiji-Thomas-esij93
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tiji on his website: https://unsellingsystem.com/
👉 There's really no such thing as work-life balance!
👉 Be very structured with what you do!
👉 Schedule the business and also family events in your google calendar
👉 Block time for RPA: Revenue Producing Activity like creating and shooting videos, creating an email for an autoresponder;
📚 Book recommendation: One Thing by Gary Keller
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#selling #skill #mindset #onlineskill #onlineselling #unselling #system #offers #listening #worklifebalance
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-skyrocket-your-sales-performance--Interview-with-Tiji-Thomas-esij93
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tiji on his website: https://unsellingsystem.com/
👉 Always care about the people that you talk to and work with. Take the time and listen to their story!
👉 Ask questions like:
Can you tell me a little bit more about your work?
How does it make you feel when ...?
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#selling #skill #mindset #onlineskill #onlineselling #unselling #system #offers #listening #relationships
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-skyrocket-your-sales-performance--Interview-with-Tiji-Thomas-esij93
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tiji on his website: https://unsellingsystem.com/
👉 Everyone is always selling. If you're married, you sold the person you're married to that you're worthy to be married, right?
👉 If you get a mortgage, you're selling the mortgage company that you're going to pay back the loan.
👉 Carefully listen and ask questions like:
What are some of the challenges you're facing?
What do you really want to achieve?
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#selling #skill #mindset #onlineskill #onlineselling #unselling #system #offers
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-skyrocket-your-sales-performance--Interview-with-Tiji-Thomas-esij93
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tiji on his website: https://unsellingsystem.com/
👉 People may care about one thing: What's in it for me?
👉 So start listing very carefully!
👉 Focus on mutually beneficial outcomes!
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#selling #skill #mindset #onlineskill #onlineselling #unselling #system #offers #listening
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-skyrocket-your-sales-performance--Interview-with-Tiji-Thomas-esij93
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tiji on his website: https://unsellingsystem.com/
Tiji Thomas is a serial entrepreneur and founder of Unselling System™ that helps you to serve more people and get clients like clockwork.
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 Why selling means listening!
👉 Everybody is always selling
👉 How to build strong relationships
👉 There is really no such a thing called work-life balance
👉 Major blocks that prevent you from selling
👉 How to sell better in a digital world
👉 How to sell high-ticket offers?
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#selling #skill #mindset #onlineskill #onlineselling #unselling #system #offers
🎧🎧 You can listen to the whole interview here:
Go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tiji on his website: https://unsellingsystem.com/
- Mindset
2.Energy
- Technical set-up
4.One shoots
- Routines
videos #videomarketing #videocontent #content #onlinemarketing #marketing
Testimonials are very important for your online business!
-
Tools to use: Videoask.com
-
LinkedIn skill endorsement
-
LinkedIn endorsement
recommendation #videotestimonial #videos #linkedin #skills
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community! You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization #content #contentmarketing #onlinemarketing #marketing
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community! You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization #content #contentmarketing #onlinemarketing #marketing
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community! You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
content #contentmarketing #onlinemarketing #marketing
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community! You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization #trust #content #contentmarketing #onlinemarketing #marketing
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community! You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization #content #contentmarketing #onlinemarketing #marketing
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community! You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
content #contentmarketing #onlinemarketing #marketing
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community! You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization #LinkedIn #content #contentmarketing #onlinemarketing #marketing
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community! You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization #content #contentmarketing #onlinemarketing #marketing
In this episode, I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow) Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community!
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
content #contentmarketing #onlinemarketing #marketing
In this episode I was invited to Pablo Gonzalez Chief Executive Connector Podcast! Pablo is a content genius and is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:
- He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow)
- Integrates Q&A from the community and answers questions with his business partner
If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community!
You can find more about Pablo here: https://connectwithpablo.com/
content #contentmarketing #onlinemarketing #marketing
-
Mindset is the baseline: If you want to network then listen more and be a good friend
-
Start your own podcast
3.Comment, share and like other people's content
-
Write article about other people
-
Organize live sessions on LinkedIn
content #contentmarketing #online #networking
How to find content ideas?
- Answerthepublic.com
-Google Trends
-Consuming the Feed and what other people are posting
content #contentmarketing #contentideas #topics #socialmedia #research
In this LinkedIn Live I introduce you to Canva and also Pablo/Buffer. Great tools in order to create more content for your social media strategy!
content #contentmarketing #online #onlinemarketing
There are many tools on the market and I'm always testing new tools in order to show you the best ways to create amazing content!
contentmarketing #contentcreation #content
The best way in order to create more content is to use digital tools like descript or clipscribe!
content #contentmarketing #onlinemarketing #tools #digitaltools
Michael is a real expert as a content strategist and helps to tell stories in a human way. He had been a Marketing Executive for over 15 years who developed marketing strategies, led international teams, managed budgets, ran successful lead generation campaigns, executed multi-national research projects, coordinated external vendors and implemented a global content marketing strategy across 3 continents.
You can find more information about Michael Kirsten on his LinkedIn page: https://www.linkedin.com/in/michaelkirsten/
contentstrategy #contentmarketing #content #video #strategy
Michael is a real expert as a content strategist and helps to tell stories in a human way. He had been a Marketing Executive for over 15 years who developed marketing strategies, led international teams, managed budgets, ran successful lead generation campaigns, executed multi-national research projects, coordinated external vendors, and implemented a global content marketing strategy across 3 continents.
You can find more information about Michael Kirsten on his LinkedIn page: https://www.linkedin.com/in/michaelkirsten/
contentstrategy #contentmarketing #content #video #strategy
Michael is a real expert as a content strategist and helps to tell stories in a human way. He had been a Marketing Executive for over 15 years who developed marketing strategies, led international teams, managed budgets, ran successful lead generation campaigns, executed multi-national research projects, coordinated external vendors and implemented a global content marketing strategy across 3 continents.
You can find more information about Michael Kirsten on his LinkedIn page: https://www.linkedin.com/in/michaelkirsten/
contentstrategy #contentmarketing #content #video #strategy
Michael Kirsten - The gratitude for freedom
Michael is a real expert as a content strategist and helps to tell stories in a human way. He had been a Marketing Executive for over 15 years who developed marketing strategies, led international teams, managed budgets, ran successful lead generation campaigns, executed multi-national research projects, coordinated external vendors and implemented a global content marketing strategy across 3 continents.
You can find more information about Michael Kirsten on his LinkedIn page: https://www.linkedin.com/in/michaelkirsten/
contentstrategy #contentmarketing #content #video #strategy
You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-tell-stories-in-a-human-way--Interview-with-Michael-Kirsten-eqj698
Michael is a real expert as a content strategist and helps to tell stories in a human way. He had been a Marketing Executive for over 15 years who developed marketing strategies, led international teams, managed budgets, ran successful lead generation campaigns, executed multi-national research projects, coordinated external vendors and implemented a global content marketing strategy across 3 continents.
You can find more information about Michael Kirsten on his LinkedIn page: https://www.linkedin.com/in/michaelkirsten/
contentstrategy #contentmarketing #content #video #strategy
The most important tools that I used:
-
Building a strong relationship through my podcast
-
Follow up through my CRM
Your CRM is the most powerful tool in your online business! Use it carefully!
customer #international #crm
👉 Be the stage and offer it to other people;
👉 Don’t be a king; be a kingmaker
👉 Focus on service when you produce content and get in touch with people!
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
🎧🎧 You can listen to the whole interview here:
Transcript:
If you if most people today whether or not they buy into content or not if they really take inventory of how much how they are nurturing most of their relationships, how they're making friends, they're going to realize that in their personal life, online makes up a big chunk, you know, it makes up a pretty big chunk.
And then if you look at your business, you know, and then think about it. Do you think in ten years that's gonna be more or less right?
Probably more. And then if you look at your business and you think about how much of a chunk of that you're driving relationships via digital mediums, it's not gonna, you know, does it? Does it match your personal life?
And do you think that do you think in ten years it's gonna become more like right? And are you gonna be in business in ten years? Do you know what I'm saying? Like I think that what it is is this break this like cognitive business and culture, our personal culture is very digital. Our business culture is like, Nah, that's for kids, right? So there's a big gray area right now, like you say, it's too late, man. I mean, it might.
I don't think it's too late at all. Like I think it's just starting, man. Like I just think the sooner you get all this thing the better, right? Like and the more and the key is, what is the key to everything?
It's don't don't try to be the star of the stage, be the stage yourself. Don't try to be a king. Be a kingmaker, right? Like the key is serving people.
So if you take the attitude of service when you're growing relationships and when you're helping people out, you're going to do well. If you take the attitude of service when you're making content, you're gonna do well, right? So and it's not too late to do that, man.
👉 Everybody is switching into the digital world
👉 Create connections online is more important than ever
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
🎧🎧 You can listen to the whole interview here:
Transcript:
Yeah, covid-19 is a good topic. So I mean, 2020 was the covid year. How affected you or your business? Did you change a couple of things? I mean, everybody is going online.
Everybody is using zoom. Everybody is in the digital world. How did this whole thing affect your business and your your way of creating content or producing content?
It has completely unlocked everything, right? Like we at first when we first started, we started in January and we're like, well, we're gonna have people in the office, we're gonna produce this show. When covid hit we were like, well, we're just gonna assume calls.
And now we don't have to fly in a guest. Now we can talk to somebody in San Francisco and it's no big deal, right? So covid, I believe that outside of the obvious tragedies of people getting sick and dying outside of the tragedies of people in the hospitality industry and people in the travel industry and everything in just about every other scenario, covid has simply accelerated a bunch of trends that were coming down the pipeline anyway, right? Like the fact that you don't have to live in new york to work in an investment bank because you can really do it virtually from anywhere that was already happening.
Now it's obvious the fact that you know, you know universities in the united states are way too expensive, and they spend a bunch of stupid money on big buildings. When really you could just learn online and not charge you $40,000 a year. That was already happening.
But now it's obvious. For us the fact that you can create relationships with people via content via zoom calls. And maybe it's not 100% of the same. Propinquity is the word I'm thinking of here. Like maybe it's not the same level of connection, but is it 85% the same level of connection, and does that 85% allow you to do it 500 times more, and therefore it's worth it? Yeah, it is right. So so I am fortunate that my business and I had, you know, I tell people that I've been working on this problem before covid. I've been working on how do I scale human relationships for about five years now.
👉 You can use a different format: it doesn’t have to be a video!
👉 You can use a blog, a newsletter and produce content and interview other people
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
🎧🎧 You can listen to the whole interview here:
Transcript:
So I mean, I am convinced. So I I believe in your strategy, and I but I know when people listen to this, they think well this Pablo. He's so he's speaking and he's so energy driven.
Although yakup is also energy driven. But I can't do this. I'm an introvert. I can't go to the people. And what would you say to this kind of people who say, well, other people can do it, but I can't do this?
First of all, introverts are some of the most valuable people in the room, right? Like me an as an extrovert, I am always missing s because I'm so I'm, like, always expending energy.*
So I find I find introverts to see to be some of the most observant people in the room. And if you're not comfortable on stage, speaking to a bunch of people you're blog can be your stage.
Your email list can be your stage, you know? So use that superpower of observation to create, you know, a stream of observations that could help people, and the way that you use it as a stage is some of the stuff you're writing about you. Some of the stuff you're writing about somebody else.
It's the same one to one strategy. You just don't have to be in front of a camera, right? Like there's plenty of blog-driven communities, man, you know, so so as an introvert.
By the way, the other fallacy is that introverts don't like people. Introverts like people. They just don't like them they just get drained when they're around a lot of people, right? So I do believe that I've everybody that's like, I'm an introvert. But once I start talking in a conversation, I love it, right. So, you know, if it doesn't mean that you gotta be like height man like I am right? Like, this does come very natural to me, but you can reach out to someone and be like, hey, I got this blog.
👉 Who is the audience that you serve?
👉 Find your own voice!
👉 Define the core values that you have
👉 What do they care about? Give it to them!
👉 The stage is the crucial thing!
👉 Promote and give them marketing material
👉 Ritual and stages are the basis for communities
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
🎧🎧 You can listen to the whole interview here:
Transcript:
When it comes to community. How would you define community or yeah, first of all, this question and then the second question would be when you want to create your own tribe, your own community, what are steps to start?
I mean, we're already so much high. And when people are starting out, they need some baby steps. Yeah, I would focus on serving as many people as you can around the topic that you care about, right? Like and what that looks like is exactly how I started with jwb. Who are you trying to serve, like? What's the cause that you're passionate about? Right they were passionate about rental properties. I'm passionate about building relationships. So everything that I talk about in content is just like giving every piece of advice that I have on how to make people like you more.
Right. And once you figure that out, right, like once you, first of all, find your voice, right? Like, understand what you're speaking about.
What you believe define, define what it is. What are your core values, right? Like if you wanna build a community, you need to build it around something, and the minimum viable thing that you build it around is values.
Right, so so get really clear on that. First. Once you're clear on that, right, like and I'm assuming that the person that's thinking I want to create a community is already clear on that figure out who you're trying to serve with, those that have those values what they care about.
You know, like, what else do they care about? What you have to say is one thing that they care about, what else do they care about?
And then once you can figure out what else they care about, try to give it to them, right? So that's why to me, the stage is the crucial thing, right? Because if you can, if you can then be like, okay, so then my stage is gonna be my Facebook group or my Facebook account, right? And let's say I care about yoyos and all I have is a Facebook account. Nothing else.
People ask themselves the following questions:
👉 Is this interesting?
👉 Can I trust this person?
👉 Do I get a solution?
👉 Take inventory and ask yourself what is interesting for your audience? Bring them interesting topics!
👉 Bring the audience into the content in Q&A sessions
👉 Make sure to bring more and more people into the content live stream so that you build a relationship
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
🎧🎧 You can listen to the whole interview here:
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
🎧🎧 You can listen to the whole interview here:
👉 The brains consider you as an expert when you’re on a stage and speak about a topic
👉 Creating a stage for other people and connecting them with each other
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
🎧🎧 You can listen to the whole interview here:
Transcript:
The brain justifies what it sees. So if you're in the audience and someone's on stage, the brain is telling you this person must have added value that I don't have. They've got something special here and that's why they're there. And I'm here, right? Same reason people tell you don't believe everything you see on tv because your brain is doing that at all times, right? So and then on top of that, I'm like, on top of that, because I shared the stage with people of a certain ilk.
I got this, like, guilty by association buoyancy of this like expertise value. And at that moment, I thought to myself, how can I use this trick to serve other people, right? Like, because at this time I'm like, I know value. I know giving people values to move. So instead of thinking, how can I get on more stages? I thought, how can I provide stages for others to get what I want?
And what I wanted was to become more important in my company. So I reached out to this developer that was building this high rise on top of the metro rail station from the University of Miami, you know, in like a rich neighborhood of Miami called coral gables. And the residents didn't want it there because they don't want high rises in their backyard.
But because he was building it on top of the metro rail station, I knew he was incentivizing public transportation. It's called transit-oriented development. And that's important for Miami.
So I reached out to him. I'm like, listen, man, I've been working with charities for the last 15 years. I've got these, like, three different young professional groups that I'm a leader of.
I wanna have an event about the importance of public transportation in Miami. I want to talk about your project and how that fits in. I'm gonna bring another politician on the board of one of my charities that cares about public transportation and land you an attorney that I started one of these groups with, we're gonna talk about transit-oriented development, this developer with this hotly contested project that wouldn't have taken my call if I'm saying, hey, I want to give you a bid is like, sure I'm in when right, so shows up, do this little event.
👉 Community is the machine of your business
👉 Businesses want an own community in order to create buzz for their products and services
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
🎧🎧 You can listen to the whole interview here:
Transcript:
And then I was like, wait a minute. The church's business model is community like that's a business model. And then once I started seeing as a business model, I started the reticular activator hit, and I started seeing it everywhere. I started realizing that somebody that buys a harley davidson all of a sudden can't go by a japanese, bike two years later, because they lose all their friends, right? So I started.
I started seeing how businesses implement community, and so I started getting obsessed with this idea of how do you turn community as the machine that builds your business?
And then the other thing that happened was as people started reaching out to me about my brother, one person after another would tell me, your brother, you know, i'd walk into a room if your brother was in the room. I knew it was a good room.
He was always bringing people together. He was always making sure everybody was comfortable. And I don't know if you have older brothers, man, but you know, there's just like weird dynamic having a brother that's that much older than you. I always called him like my my my example in my north star because I would always look it and be like, well, if bert did this and that didn't go well, then I don't want to do it.
But I never, ever thought well, bert did this. And that's good. And I do want to do that right?
So all of a sudden i'm like, getting all this feedback from people that they see my brother the way that i've always wanted to be seen. And I never saw that right.
And the idea that somebody who is the best man at my wedding and you know, I was the best man at his wedding very, very close, that I could miss this extraordinary value who had to everybody around them.
I started thinking, who else am I missing their value, right? Like who? What other person have I not forgiven? Or do I judge before I extract that value from them that can add to my life and I can add to other people's lives?
So I just became obsessed with this concept. I became obsessed with the concept that everybody has value and that if I could get really good at understanding someone's value and sharing it with other people, I could be creating community
👉 The idea that you can source content from every piece of information and dialogue that you have
👉 Content moments and bits of information and lesson
👉 Add to the world your knowledge
👉 People undervalue what they know and experience
👉 Unlearn the things that you know in order to explain them to people
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
🎧🎧 You can listen to the whole interview here:
Pablo Gonzalez is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts.
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 The Content Lifestyle
👉 Why community is a business model
👉 How to build authority with a stage?
👉 How to build a community for your business
👉 First steps to start your own community
👉 How introverts can produce content
👉 How Covid-19 affected the business world
👉 How to make friends and business partners online?
You can find more about Pablo here: https://connectwithpablo.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? My name is Yakup Özkardes-Cheung and I’m a Content Manager and help you to get booked through content. You can book a free consultation here: https://www.contentmentoring.com/book-online
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #businessmodels #community #communitybuilding #relationships #monetization
👉 Embed marketing into a matrix organization and work across different teams
👉 Marketing as an organization becomes more involved in the product development, research, and engineer team
Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback #apple
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
So this is one question that I wanted to ask you. So is that do you have a topic that you never spoke about in a podcast or an interview and you would love to speak about or just maybe it's a statement or something that you truly want to share with the world.
Is there something? Oh, that's a tough one, because yeah, I'm trying just come through, like all of the conversations I've had when it comes to marketing and thinking about where that comes to be. And I would say that the biggest I would say something that I haven't shared a lot is thinking about marketing.
Especially from a startup context is that marketing can't just live in our own bubble of just creating content. Marketing needs to be embedded in a cross-functional way.
Your typical marketing person now can't just be a nontechnical person that just writes content. But sometimes, especially in my world, where it's in a technology company, you have to be able to interact with engineers, product designers, and you also have to be able to interact.
👉 Building community becomes more and more important
👉 Having real writers; authentic voices from the CEO
👉 Journalists are becoming “influencer” and hosting their own newsletter
Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback #apple
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
So you as head of marketing. You're also looking for trends and I'm sure checking all-new tools and things. Do you have a structure or no other questions?
What trends do you see when it comes to marketing to digital marketing? Yes, I think when it comes to digital marketing, this might be a little more like away from, like your traditional like SEO, sem and digital display. But I think there's a huge emphasis around two things. One is building community, but also two is, having real writers your CEO writing something or someone that is actually writing content. It's not just from a content marketing person, right?
It's really important. Authentic voices. I've been noticing that if you one trend that I've noticed in like pr and marketing is that there's a lot of journalists who have been in the traditional newsroom, they have now left those jobs to start their own newsletter now.
👉 Make it more a habit and ritual
Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback #apple
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
So I mean, this is a big thing. So I mean, feedback has this connotation. It is not that positive, but changing this connotation or this way of how people feel about it is in my opinion a big thing. So how do you market?
How do you think strategically about the marketing process? So and and also the execution, I mean I mean, this is a big task.
It is. It is. And we can't change it overnight. We can only change it through conceded efforts of concerted efforts of helping people to normalize that feedback isn't something that when you hear about like sometimes, you know, you have a cold sweat hearing that you got feedback, right or you're about to be pulling for a call. How do we change that culture?
And I think one of the biggest way that we're gonna be focused in 2021 is really making it more of a habit and a ritual where if you constantly always get feedback both positive and constructive, you're going to start believing that.
So when I get feedback is like a gift. I'm actually delighted to see it. And for us, is really about creating content that speak to our users. So one of the things that our team is still fairly scrappy and small where team of 13 so the marketing team is myself and two other people, right? So it's still a very small team. And we don't have the multi million dollar budget that we would have, you know, at apple, right? And so we have to think about what are ways we could bring people into our door. And a lot of that is through, like, seo, building out amazing content that people might be googling for something.
👉 Good feedback helps us to grow! The sad thing is we don’t know how to do it in the right way
👉 Establish a feedback Friday day where you the whole team gives feedback
👉 Make giving and receiving feedback a habit within your company
Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback #apple
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
So you are also head of marketing on matter. So you described matter. I'm not sure if I really got it. So do you. I mean, giving feedback on a professional way.
But are these things, digital products or do you go to these companies and help them with the professional feedback? Can you explain it in a more detailed way?
Yeah. So we are a saas solution, which is software as a service and a digital platform. You have your team. Your peers is 360 degree feedback.
Right? Feedback isn't just top down, but also bottom off as well, right. If you are an employee, you can ask feedback among your peers, right. Your co-workers.
But you also can ask feedback to your manager. But even if you're a manager, you should also be asking feedback from your team as well, right? It's not just, top down where manager only gets feedback from their manager. Right for us, we want to build a an environment where people can thrive when they see that they got feedback, right? I think for me, I always see that feedback is a gift because throughout my career.
It's always easier to give someone positive feedback. But it's very hard to give someone constructive feedback, primarily because we either are a little bit scared to confront someone with, like feedback. That might not be too positive.
👉 Find your unique spin
👉 What do you care about? What is important for you?
👉 They bring contributors, not in order to be journalists
👉 They want you to have an opinion;
👉 They want a polarizing spectrum
👉 They want people who have practitioner experience in a field who gives own opinions and insights from it;
Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback #apple
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
When it comes to Forbes article. So how do you find how do you identify the topics or how do you have specific methods about the research and do you have a specific structure when it comes to the article?
So it just to have a feeling how are you and what are the steps that you are going? What are the workflows that you do when you create pieces for Forbes?
So when it comes to Forbes, I would say that you have to pick, your unique spin to what you want to write about. Like when it comes to my personal writing, you have to write something that you care about and you lived like.
If you are writing about a certain product like an industry, then you probably need to love that industry because that means that you not only write about it, but you also follow people in that industry.
Right for me is you gotta find where that is. Is that on Instagram, Twitter, LinkedIn, Facebook, TikTok.
👉 Earned Media: you have to earn the respect of earned media: Journalists, Podcasts, Bloggers, Vloggers
👉 It is based on relationships with the gatekeeper
👉 Create your own content because people will check out your name;
👉 Good content introduces you before you even get a call;
Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
Yeah, so absolutely. There's no guarantee when it comes to like when it comes to earned media, just like the word earned means you have to earn their respect and trust. Right?
You may if you have a big budget, work with a very established pr agency, then a lot of that stuff is going to be established on your behave, right? That's why that you do work with an agency because they have those prior relationship right when it comes to earning media is that it is gonna be based on those relationship, but I think it's, of course, like if you're a bigger brand, you will have that cachet in the budget to find those press releases that you need but say that you're an entrepreneur is one of the best things you mentioned already Yakup is to create your own content because when you message someone, they don't just take your words that you who you are, right. They kind of probe around your LinkedIn on your website on your blog and see like they'll check out, like, see, like, who is this person that I don't know yet, right? And is this someone I want? To give a chance to is if someone I even wanna talk to write and your content marketing is kind of like I would say, it's like your portfolio that never sleeps.
👉 Start with publishing where you are: Medium.com, LinkedIn, TikTok
👉 Build your audience
👉 Ask yourself: What is your big next step?
👉 Start reading, commenting, and connecting with Forbes contributor
Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
And you're also a Forbes contributor. And this is also I read also many of your articles when we first chatted before we first chatted. So can you for anybody who thinks well, I can't be a Forbes contributor or something like this.
But can you describe how this happened so that you became a Forbes contributor and okay, so this is the 1st question? Yeah, this happened. Yeah, so I've been a big fan of Forbes. I mean, Forbes is an international brand. We all heard about Forbes. Whether is through the Midas list or the world's richest list are also the Forbes 30 under 30 list, right? And been always, you know, really love the content that's written by their editors, but also their large network of contributors who cover a variety of topics in the industry. Right? And I got I would say, I've always wanted to be a Forbes writer, probably way back in, maybe 2011 when I was still in school. But I never thought about ever writing for them. When I see Forbes, I think about the magazine like this is like a legitimate I can see the paper.
I can see the magazine. Like, how would I ever right on their website? And I think, but, you know, over time, as I write more I was more into marketing and doing social media. I'm like, oh, you know what? Like, I have a voice I want to start sharing, but I never thought about hey, I'm gonna go share on Forbes. Com. I start writing where I had access to, right? I think that's the most important step is, if you're interested in writing for a major publication, you're gonna have to start from somewhere, right? You're not gonna your day zero is not gonna be writing on Forbes.Com your day zero might be I'm gonna start posting on medium. Com, on LinkedIn publishing or Tumblr. Or maybe if you're you know, if your, up with the trends start TikTok stories, right?
👉 Attention to details
👉 Slow and process driven
👉 Don’t try to emulate the bigger companies and brands! Focus on being like a start-up
👉 How to build good content which takes some risks?
Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
You said something very interesting. You said you work for these big companies like apple. So milion, millions of budget and also the startups for starting from scratch or solopreneurs.
So what lessons did you learn from working or seeing both sides? Are their typical lessons that you learned or things that you say well, this worked for them.
But this could also work for the solopreneur or the startup. Are there some lessons that you can share? Yeah, absolutely. I mean, I enjoy my experience at apple very dearly. I mean, you build products, you tell stories and it's heard by millions of people across.
Yeah, it does that feel like that. And I think that's what we've been taught during our new employee orientation, obviously. But at the end of the day, it does have that impact across the world and the care. The attention through every single piece of copy or even a tweet has many people looking at it right. And also, you have a lot of people behind.
A lot of these accounts, right? And I think for me when it comes to about when I look back at my days at Apple. It was always about, the attention to detail the care for every single letter syllables, punctuation in a sentence, right? And it's very slow and methodic, very process-driven, right? And looking back, you know, when I first, you know, left apple. I always felt that we were we had too many processes and things moved too slow, right?
But you know what? I think that's what it takes when you run a big company like that with tens of 1000 decentralized employees across the world, and you're really trying to sell a product message or product. A lot of that requires a lot of discipline. And how do you say consistency when you have 10 people writing about the same thing, right?
👉 Setting goals for yourself
👉 Measuring ourselves and not comparing with other people
👉 Taking baby steps
👉 Being resilient when you face challenges
Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h
Transcript:
Yeah, that's cool. That's also what you're doing with close the gap, right? Absolutely. Yeah. A lot of our work is to find low-income students before they fall through the cracks. And I think that our goal is not to just come in and teach someone to be a software engineer or marketer, but really helping them find role models in their life to help instill them with confidence, lifelong relationship, and confidence that can carry them through whatever they want to dream of becoming. We don't tell people to come into our program saying that, hey, you have to be this or that.
It's more about, you know, you have a lifetime to discover what you will become. We're just here for this part of the journey to help you have the confidence to figure out what you want to do, right? And I think for us, that's the biggest importance is that you can teach someone to be in an occupation, but that's gonna be fleeting. But if you teach someone to be confident, they're gonna be able to pursue whatever they want in their life, and our goal is to really instill them in that growth mindset to know that you know your dream might change. But as long as you have that confidence, that growth mindset, you can pursue whatever you want, no matter how old, how young you are. And no matter what stage you are in your life, I'm just curious. So when it comes to a growth mindset, how are you doing this? So I mean, do you have strategies? Do you have projects that you implement or how are you doing this?
Yes. So when it comes to a growth mindset, I would say that I like to set goals for myself, but at the same time, it's, you know, it's 2020.
Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 How to become more confident?
👉 Marketing lessons from Apple
👉 How to become a Forbes contributor?
👉 Your content is your portfolio that never sleeps
👉 How to find your niche for Forbes?
👉 Why we need a new feedback culture!
👉 How to change the culture of feedback?
👉 Trends in digital marketing
👉 The big shift in marketing
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
You can find more about Tai on these websites:
Close the gap foundation: https://www.closethegapfoundation.org/about
Matter: https://matterapp.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback
The BEST way to generate your dream clients:
-
Start your own podcast
-
Interview your dream clients
-
Analyze during the conversation what they need
-
Pitch them
-
Start again with a new interview
content #contentmarketing #podcast #earnedmedia
🧑🤝🧑 The relationship flywheel 🧑🤝🧑
🧑🤝🧑 Pablo Gonzales is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more information about Pablo on his website: http://connectwithpablo.com/
💬 💬 In the first chat, we spoke about content, networking, and the relationship flywheel! Check it out! 💬 💬
🎧 🎧 Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #networking
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
Transcript:
That's it. That's it. We're done. You that is everything that you and I are doing.
And it works so well, I call it my relationship flywheel, right. Like to me. So by the way, that's my service.
I'm executing that for myself. I'm about to start executing it the way that I executed for clients. Right. But like, I've been doing this right, one person to person and, like, get, you know, I'm a fanatical networker. So it's like I got to know you. Oh, I introduce you to this person, right? Like now, for the last, like, two years i've been doing it on zoom, recording it, chopping it up, and then, you know, same exact thing, man. What?
Like when I would be at a networking event, pre covid and i'd be in a conversation, somebody say something smart, step step to the side of me, and i'd be like, so i'm over here with this person, and you just said cyber hygiene. What does that mean?
You know, and they say, and then I just post that two minute clip on linkedin like I just met this person they're awesome, like yeah, right. That's that's the thing.
Yeah. Yeah. So, like, so now i've designed a whole methodology to execute this as a service that I have been, you know, implementing very deliberately for this $160 million real estate investing fund that's been on the front page of the wall street journal a couple of times.
And, you know, see, this is the core concept, right? But you take inventory of you know who they're trying to serve and who their clientele is. And, like, what else does their clients will want to know about, right? Like, what else do they care about?
Apart from investing in real estate, right? Maybe maybe taxes. How to yeah. Yeah, yeah, yeah. So correct. We've had a tax strategist on.
Yeah, we've had a bunch of clients come on to talk about why, you know, like, they're investing philosophy, but not talk about us, right? Like not like, hey, you know, like, what do you think about us?
🧑🤝🧑 Pablo Gonzales is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more information about Pablo on his website: http://connectwithpablo.com/
💬 💬 In the first chat, we spoke about content, networking, and the relationship flywheel! Check it out! 💬 💬
🎧 🎧 Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #networking
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
Transcript:
I just came up with this wording for it on Friday. But, you know, on that whole theme of you can bond through shared vulnerability.
There was. Did you go away to another city for your university? Or did you stay in the same city? Another city and I also went to another country to china.
Okay, so yeah, kind of far. So you know, never in your life do you ever repeat the feeling of the first couple of weeks of the first year of college.
Because you're you're never again in this situation where everybody, it's new, everything is new to everybody at the same time and you have a blank slate.
Covid is the first month of freshman year of college. Like everybody got, everybody got rocked. So like every everybody got put on. Like, how do I do this now that the chamber of commerce just now so I you know, like everybody had the same feeling it leveled everybody?
And because of that, this has been the best year ever to create a relationship right to like to reinvent yourself to, to go out there and and and level up or get to know something a little bit better. Like I just I really think that man yes. And the podcast is a fantastic way to do this because I have one question that I always ask my interview partners. And this is who do you recommend for my podcast?
And this is so powerful because it I'm getting into the network of geniuses. That's really what it is. Because I would never meet these people when I don't ask this question. So it is a very important question.
And I mean, this is the reason why we're speaking now. Yeah. Yeah. And also interviewing these people who are geniuses in there.
It's like interviewing the avenger's team. Really! Because I mean you have. Yeah. I mean, when you have one hour with iron man, what would you ask him?
Yeah, I mean, it doesn't it's also important what you ask him. But you will get some power from him. You will.
You will learn new skills or the way you think will change. And this already helps you to grow
🧑🤝🧑 Pablo Gonzales is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more information about Pablo on his website: http://connectwithpablo.com/
💬 💬 In the first chat we spoke about content, networking, and the relationship flywheel! Check it out! 💬 💬
🎧 🎧 Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #networking
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
Transcript:
100% I could not agree more, I think another thing will probably agree with is that doing it through content makes it really, really scalable.
Right? Like that. You know, I came to content just because I’ve always wanted to be best friends with everybody I could meet. And I just want friends.
So so to me, to me, you know, like using content to scale my ability to be likable, to make a relationship with someone, or introduce somebody to somebody else.
Is why you know, it's you know why I’ve made it, you know, core part of my life, right? Like its relationship.
It's like building trust through the content that you create and this the value. This is the currency that we need to need to need to give in order to deliver our message and our products also and our service. Yeah, I like that.
I'm gonna cut that out. Little micro piece of content. Its's content is the currency. Say it again. Well, this is just a one-shot. That's okay. Okay, okay, okay. I'll break it down.
You know, the currency that you have to acquire relationships is the value that you can create for others, and if you could make it into content, those pieces of content become the currency.
This is a short interview where Adam Araujo interviewed me about content marketing. Questions that he asked me:
- Number one reason why you need to produce content as a business owner
- How to monetize your knowledge?
- How to create extra revenue?
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
Transcript:
What are some different ways just of the top of your head that you think someone could monetize it and give, like, I guess, examples on that?
So one great way is a subscription model. So if you're a thought leader like I’m following a lot of Brendon Burchard, and he, for example, has this what's called high-performance high performance monthly live session or something.
So, like a group, yeah, like a group. But you have you you pay a monthly fee like you're going to the gym or like or it's also called it a little bit also like Netflix.
So you're paying for something and you can consume as much as you want. And you have one session each month where he's teaching 90 minutes or 60 minutes and I think 60 minutes, and he's giving value. And also, although answering questions and giving away also presents in his life sessions and things like that, yeah, very interactive and people, they also get the recording. But if you attempt life, you can get more things.
So this is one way how thought leaders, can very fast, I think can also create extra revenue.
This is a short interview where Adam Araujo interviewed me about content marketing. Questions that he asked me:
- Number one reason why you need to produce content as a business owner
- How to monetize your knowledge?
- How to create extra revenue?
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
Transcript:
You touched on monetizing like what do you mean by that? What do you mean by tell me a little bit more about what you mean by monetizing the content? Yeah.
So there are different business models for how you can earn money online. So there's, for example, the freemium model.
Okay, that's a combination of free and premium. This is basically the from software companies. So you have a free version of something that you offer in order to get the attention of your customer.
So for example, skype, skype. There's the free version where you use skype. And there's also skype business.
So you have the software industry. This is very common. So many use this. You have a baseline where you offer your service for free. And then if you want more, more minutes per call or something or you want to record the call, then you need skype business. Where you pay something.
Sure, but you can think about this also, about your own business doesn't matter what kind of business you are. You can offer something, but this can be a free consultation.
30 minutes, 30-minute call where you give just advice or strategic lessons and or a free webinar. And at the end, you you're selling some products or, something a coaching session or something like this.
So this is one business model that you create can create. Yeah. That's a great idea. Yeah. The whole coaching session strategy session. I like that.
Yeah.
This is a short interview where Adam Araujo interviewed me about content marketing. Questions that he asked me:
- Number one reason why you need to produce content as a business owner
- How to monetize your knowledge?
- How to create extra revenue?
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
Transcript:
What is the number one reason why companies should invest their time and money in putting content? I mean, I know we kind of touched on it a little bit, but, um, I feel this is a bigger topic than then. Just a little bit of what we touched on.
So if a company wants to, create digital revenue so it doesn't matter if you create physical products or not, or just have a consulting business, you can monetize in my opinion everything you want.
So it's important that you create content and think about a business model. So that's the number one thing that you have to focus on because otherwise, you will be out of business.
That's very sad. But that's today the reality because many companies or many at c-level they still think, well, digital business models. That's not our thing. We just have physical products.
I am not sure if this is really long term and really healthy to think about this.
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.
👉 Testing things in more powerful than waiting for the perfect strategy
👉 Be ok being messy at the beginning; nobody is perfect!
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
Transcript:
The strategy is overrated. And action is underrated these days. So I would I mean, yes, we need some guidance, but just trying, trying it and doing yourself is the most important thing I think.
And this is just what I wanted to add to what you said just a minute before. Yeah, sure, sure, yeah. Perfect. Yeah. You got to try it and experiment as well because it's not I'm not gonna go viral in the first episode.
Just put something out there. I tell this story, actually, a lot on my podcast is like I used to do stand up comedy.
And, I was really impressed with one of my shows, like my third show or something. I was like, yeah, that was really good.
And the mc comes up to me in the green room, and he's like, yeah, dude, that was good. But like, don't just forget all of these ones that you like, forget all these shows because you're gonna be s*** for 50 shows like you have to after the 50th one then you can start, like, getting good. But he said, do 50 shows and then we'll talk.
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.
👉 It is not only about quantity; it is all about quantity AND quality!
👉 Gary is constantly liking sharing, and commenting on comments! That’s the reason why people love him so much
👉 He created a valuable PDF about how to create 64 pieces of content a day; you can find the link in the comment section;
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq
Here is the link to this amazing PDF from Gary Vee:
https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/
Transcript:
Yeah, I absolutely agree with that. And I think in terms of content as well, I said this on another podcast. You know, if you're creating one piece of content, whether it's a video or whatever, every week, then you have at the end of the year, 52 videos and you had some practice. It's great.
But if you create, you know, three videos a week, you know, or try to do a thing where you do it once every day.
Not, only are you building your skill. You know, you're doing three times more. You're getting three times more pieces of content. You're building your skill.
And you know, if you're posting every day on any platform, it's gonna love you. You know your algorithms are gonna love you. You're gonna get tons of traction, followers, clients, whatever you are looking for.
A lot of times, the more you post, the more successful you are on different platforms like Gary Vee says to post, like 40 or 50 times a day, sometimes on different platforms.
I don't know if I agree with that. That feels excessive to me. What do you think? So Gary has, I mean he polarizes people that's for sure.
But I like him and I also respect him within the industry because he's a, in my opinion, one of the big, big guys.
And I also read this pdf that you mean where he explains how to create? I think 64 pieces of content each day. Yeah, so I think, well, I mean, when you're starting and somebody gives you this you will be overwhelmed.
So I think when you like people like us, it's I think we have to check it and challenge this. And in my opinion, there are many parts which I think are very, very good.
For example, he doesn't say that only quantity is the most important thing. But he posts and then he watches what is happening?
So this is something that many people miss. They just push. They push their content but they don't they don't like when people are commenting on their posts.
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.
👉 Create video content that shows you and your interview partner adding value to your community
👉 Many people are forced to stay home and go online! So, they have to decide if they trust you or not based on videos, audios, and articles that you published.
👉 Make sure that you solve the problems of your target audience
👉 Go watch some of Brian Bogert’s videos on his channel! He creates amazing videos!
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq
Transcript:
And do you think there's like in terms of finding that balance to build trust online? Is there a like process that you use to help people decide what they should do, like what type of content they should produce?
It comes down to your target audience. That's always the thing. But I recommend video. I mean these days. I mean, through corona.
Many people are forced to stay at home, so they are surfing online and many more businesses going online, and many people are not sure. Can I trust this person?
Who is this person? Can I trust him or her? And I trust somebody when I see him or her. So I would recommend starting with video and video is for many people.
Many people are scared to stay in front of a camera and to speak. But I think in the long term if you can, if you can train your video skills in front of a camera, this is the best thing that you can do in my opinion.
And that's also what I always recommend. But some do it some don't, which is fine. I feel a little bit strange when I say video is a trend because I already started 10 years ago.
So my first job in a tv station, it was 2009 and I realized there already. Okay, I must be good in front of a camera. This was a must for me, and since then, I’m practicing it.
It's not perfect, but I’m becoming better. And that's the most important lesson. Also for the people who are watching this. You become better when you do it.
That's the most important thing to remember. Yeah, there are so many times in, like, different situations in life where we're looking at doing something and we're thinking about it and we're waiting and you can't really?
Most of the time you can't get good at something unless you actually do it. No matter how many books you read about making videos or how many TikTok videos you watch or whatever like until you practice and you put something out there, that's when you start to like things have to start.
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.
👉 Don’t overcomplicate the process. It’s very simple.
👉 Choose a topic. Start recording videos about your topic. Get some feedback. Start again!
👉 You don’t have to know all the details about content creation in order to start producing something valuable!
👉 It is better to start instead of being perfect!
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq
Transcript:
What else do you think they struggle with? I know. My clients, my clients struggle with, like, thinking that they're posting too often or worrying that their content isn't perfect. Do you have other issues that you have encountered?
They think after one month, producing two podcasts, it has they have to find a sponsor, for example. It has... Yeah, or they're posting one.
They're posting one video, and they're thinking, this is not going viral. Why? It looks like that. So I think you have to be.
It's like a skill. That, and you have to. And the weird thing is, when it comes to digital skills, everybody thinks it's like in the matrix that you put a stick USB stick and then you have all the knowledge, all the experience.
But you have to train people. You have to train yourself. Also for these digital skills. That's the important thing. And many don't realize this, but it takes effort and it takes time.
Yeah, it takes time. It takes effort. It takes failing. You know people, people wanna look good online. You know, everyone's posting their yachts and Lambos and stuff like that or, you know, they're perfect family or whatever it is. And everybody wants to look good and to look, I think sometimes do you know, like, you know, when people go the opposite direction, you know, everybody looks really good. Usually. And then some people, they're like, oh, I have to look vulnerable.
And I have to look like people should trust me and love me and like, you feel closer to me. So I’m going to share something. But then they go, like, too far, like overshare another direction. And it's like, oh, god, that was way too much information.
Yeah. I feel like people need to find a balance in the middle, not showing off some fake stuff, not over-sharing.
You need to find something in the middle. Yes, absolutely. I think it's a yin and yang. So you have to find the balance between both. Think of it as a diary.
You don't have to share 100% of the things that you are writing down in your diary. So maybe 80% is enough. Keep some secrets.
Yeah, keep it. Yeah,
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.
👉 Think about the struggles that you and your target audience share
👉 Include the story of your struggle and how you overcome it into your content
👉 Showing yourself vulnerable is a strength
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq
Transcript:
And like, when I know exactly what you mean, right? Like telling, clients, for example.
Okay, well, yeah, you have this great offer, but stop with this crappy content that's all about you and start making it about the clients, do you have any difficulty trying to get your clients to see things from that point of view?
Yes, of course, all the time. So at the beginning is always like tension. So you have to convince them almost that they have to create content that has nothing to do with them.
So forget all about this hero marketing, so I am the best. I'm the biggest. I'm the strongest. So, tell stories that are related to your target audience that makes maybe you also vulnerable so that you show weakness. That's also fine.
If it's included in your content strategy, this is totally fine. But many struggles with this.
Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.
👉 In my opinion, a podcast is a great way to earn trust in your marketplace!
👉 Interview guests and learn more about their wishes and goals so that you create perfect offers for them!
👉 Record the interview with zoom so that you can use video and audio for your own social media channels;
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq
Transcript:
Awesome so for people who are starting out with their content. Or maybe they're just they've been in business a long time, but they haven't really. They know they should be doing more content.
What are your tips for them if they're feeling like, oh, holy crap? There's just so much to do. So if they didn't start yet right?
If they're starting out with content, okay, yeah, I would start with a podcast, so this would be the easiest. So if you if you're starting out because the podcast, it's the easiest to produce because you can record like this zoom call.
You can take the audio and you can publish it on your podcast host. And you already have one episode. So this is a very good starting point podcast because you get you, you get in connection with like-minded people.
You speak with them, you interview them and maybe they'll become your clients because, I mean, you're spending one hour very close asking questions and then recording this and publishing it.
So maybe they also become your dream clients. You never know. So this would be my advice that you start your own podcast related to your business. So if you, for example, if you I mean my podcast is content marketing mastery. So I’m focusing on the area of content marketing because that's my area. But you can focus on your area and start your own podcast.
That's a great thing. Yeah, and for people I know in those types of groups where people say, I’m thinking about starting a podcast and then there waiting, like, six months, you know? And they want to get their podcast art and they wanna hire, audio editor.
And they need to find out. You know how sponsorship works and which platform they should host on. There's a lot. I mean, listen, there's a lot of questions when you're starting out.
And you and I can go, we could start a podcast in one minute. You know, it's, really easy to do. You just get grab an app, record yourself.
Push published. But some people want to overthink that do you have any advice for them? Yeah, just do it. I mean, just instead of listening to this episode start your own podcast would be my advice.
☝️☝️ Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. ☝️☝️ Really thank you Beck for this great opportunity!!
Questions and topics that we spoke about:
👉 Do you know this new way to build trust online?
👉 The truth about showing yourself vulnerable
👉 Ever struggled to create content? Watch this!
👉 The BEST way to generate trust in a digital world
👉 Why Gary Vee is so successful!
👉 A powerful way to generate constant new clients
👉 Why action is more powerful than strategy
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!
Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!
You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring
#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #garyvee #trust
👉 The good and the bad things
👉 Shift mentality from a victim to ownership
👉 We can all be our own savior
👉 Do I blame other people or situations?
👉 Ask yourself: Am I my own savior? If not, how do you become your own savior?
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
It's this idea of, and I've said this for a long time, the terminology is now changing. I think everything begins and ends with you, right?
And so when we realize that we realize that the good things that happened to us and the bad things that happened to us begin and end with us as well. So it's this concept of shifting from the victim mentality to the ownership and accountability mentality.
Right? And so many people have been like, how did you move through what you've done? I talked about it like I learned not to get stuck by what happened to me, but instead get moved by what I could do with it.
And so the reality of it is like this. This concept that I'm playing with is that we all have the ability to be our own savior. Right?
We don't need to rely on somebody else to pick us up. We don't need to rely on somebody else to pull us along. Like if we actually center and really connect with the fact that we are our own saviors, we can and will be our own saviors.
Then we are the ones who are gonna be responsible for the outcomes in our life. Good, bad, or indifferent. And so I would just ask anybody who's listening today to really take tall on your life. And look at. Hey, am I in a victim mentality? Do I place blame on other people for where I'm at? What's happening? Do I feel like life is fate and it's just happening to me?
Or do I feel like I can influence control that? And once you have the answer to that question, then you apply the lens of okay, what if I was my own savior?
What if I was my own savior? What would I be able to do if I could fix these problems? If I could put myself in the best position to succeed? That's what I wanna leave people with.
👉 “I am “ statements (I am strong, capable, strong …)
👉 Growth mindsets
👉 Focus more on the process instead of the outcome
👉 Reward the work they give effort
👉 We get in life what we put into it
👉 Book recommendation: Mindset by Carol Dweck
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
And I asked. I asked myself. Okay. Is he teaching some entrepreneur skills to his children? And if yes, how? So because I also have a little son. So that would be interesting. Also for me. So I wouldn't call it entrepreneur skills. I would call it life skills. But we're super intentional about it, right. So and I think that those things apply holistically.
And that's just, like, generally our philosophy. So, yes. You know, both of my kids have been doing "I am" statements from the time they could talk, and I am statement is an answer to who are you question.
Right. So I could ask: Yakup who are you? And you could answer that question based on who you are today and the things you've already done or based on who you want to become. The things you want to accomplish.
Both are equally powerful. And so literally. Since the time my kids have been talking, we've been doing I am statements like I am strong.
I am worthy of. I am brave. I am. I am capable of. Right? And we've got certain statements that we say every morning before we go to school and you know, it was pretty cool because my son, when he was in preschool, we picked him up from preschool, and that was one of the exercises that they did in his class. And his teacher came up to me as I was picking him up and said, you won't believe what happened today. I was like, what? She said. We always ask people to just complete the statement I am.
And she said, four and five-year-olds completely struggled with this and she said, but not your son. Your son rattled off.
I am strong. I am brave. I am kind. I am unlimited. I am the manifestation of my thoughts. I'm like he literally rattled off like six, and she was like, blowing away.
👉 See your videos like a one-shot; like a keynote
👉 We make mistakes; that’s ok and makes you authentic
👉 Trains your video skills on camera
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
So one thing is very interesting. One-shots. So this is also something that I learned from Brendon Burchard. That you shoot the video like when you deliver a keynote, you don't have chances to get back and say something in a different way.
You deliver your message, and if there's a moment where you're not focused, that's it. You don't have a second chance. And why don't you figure out the exact same way on camera so that you produce one-shots, that you just have this one bullet, nothing else! And when you produce videos with this mindset, it becomes much better in the long term.
And then and then it translates to your life skills as well. I couldn't agree with that more. I think that's exactly the case. And, you know, if you even watch some of my last ten videos, there's a couple of them where I make a mistake and I, like, call it out in the post-editing right. I mispronounced a word or something, and I didn't even realize it until my editor went and started working on it, you know, and it's like and we just make a joke about it because we're human.
Right on stage. I make mistakes like we make mistakes, roll with it, don't get caught up in it, and just, you know, it's not that big of a deal.
And I think you're exactly right. Like, that's part of the reason I do one take now on Bogert's bullets. It is what it is. I don't even re-watch them anymore.
Like I used to watch him, pick him critic him, edit him. Now, I'm at the point where my content guy, literally, I send it off.
👉 Think about different content formats: Video, audio, written content
👉 Writing articles: where is my place of expertise? Where did I or my clients overcome struggles? Longer form version with action steps. Repurpose the article into videos, keynotes, or other formats
👉 Audio/ Video: longer-form content within online courses; giving actionable tools (10-20 minute videos)
👉 Short-form videos: 100% Freestyle
👉 Borgert’s bullets: Topic, good quote,
👉 Think about your relevance or credibility for your audience
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
Okay. You already mentioned it several times when it comes to content creation. So the interaction with the audience is very important, but also the topics. So how do you come up with ideas?
Because this is something that many people struggle with. I don't know the topics. I don't know what to write about or to shoot my video about.
So do you have a strategy or how do you come up with content ideas? Yes. So and I look at content in multiple different mediums because we have video content, audio content. We've got written content and I think I look at those through slightly different lenses.
No pun intended there. But it's one of those things where, you know, for articles, in particular, I look at articles and the ones that we write, the ones we've been published that have been published in Forbes and other things have been really around a structure on, like, where is an area of expertise that I have either working with clients, overcoming something myself, something with study and human behavior performance.
And how can we create, like, a longer-form piece of content that can actually give actionable tools that somebody can read and consume in a different way, right? People read and consume differently than how they watch and consume or hear and consume.
And so you know, we'll write the content I work with. I work with a copyrighting team to be able to help, like take my thoughts and put them into some sort of a structure. They're still my words. My, my, my, my thoughts, my lessons.
👉 Life is all about how to show up
👉 Background: 67 feet behind him
👉 Camera: 7 feet in front of him
👉 See people on a 50-inch television, which is 6-7 feet in front of him
👉 It looks like the partner is sitting on the other side of the table; like on the crosstable having a conversation;
👉 It is all about engagement!
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
So you mentioned something. You're also giving virtual keynotes at the moment because of covid-19, okay. And are there any changes that you recognize and that you or lessons that you learned in the last couple of months through covid-19? So presenting virtually I mean the connection, you don't have an audience in front of you. It's different. You look into a camera.
So do you have some lessons from this process from virtual events? Yeah, absolutely. So first and foremost. I mean, you commented on my studio and my nice set up that was one of the first things I did after covid hit was shifted the way I did things. And it's been through a couple of different evolution, so I'll talk about that first and then I'll talk about some of the lessons that I've kind of extracted because it's partially technology, partially like the application as well.
So when I first started doing it, all I did was the camera, and I was still working on a 27-inch iMac, and I had a different background and I was just kind of the backdrop of my room.
It wasn't an actual, like a studio set up. And so then I started to evolve from there, and I was like, you know, I need to get a backdrop. I need to make sure that I've got things set up appropriately.
You know, that's a real shelf. When you and I last talked, you asked me that I went back and pick the book up off of the shelf, right. I didn't want a virtual background.
I wanted my technology to help differentiate me because I look at life. It's like life is all about how you show up, right? The first thing is that you show up.
The second thing is, how do you show up, like how present, how active, how engaged are you?
👉 What is the context?
👉 Have a 2-3-sentence version of your story
👉 3-minute version of your story for an f.e. a podcast
👉 Keynote: Longer form. Tell the story in 3rd person. Makes it more reliable for people and takes a stronger connection in the reveal moment
👉 Book recommendation: Resonate Nancy Duarte
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
When you create your content, for example, you're creating, you have this beautiful video background and how intentionally do you tell your story as a part of yourself? So is it something that you always tell? And there is a shorter version, and when it comes to a keynote, it is. It is the long version. So how do you choose this for yourself?
Yeah, I think it's all about context and, like, what's the audience? And what's the purpose, right? So I think there will be times that I'll embed my story as like a literally, almost a sentence where it's like: I was run over by a truck. My arm was ripped off, right? There's a slightly more robust version than that.
There's a version that I just told, which is often a similar platform that I tell on these types of venues, right, like podcasts and different types of audiences, where we can compress it in three minutes or less so that it's more of a soundbite and people can capture the whole story, but they get enough context to understand it.
And then yes, to your point, when I give a keynote whether it's live or virtual, I often tell that story in a much longer form. And I give different elements to the story than what we heard today because you have to imagine with as crazy as this story is the three-minute version that I told today or roughly, however long it was, right? There's a lot of details missing, right, and there's a lot of details that actually our formative and meaningful as it relates to like stories and movement in that story.
And so I tell it completely differently from the stage. What's interesting, too, is when I tell it from the stage and again, I'm gonna call that virtual or live. That's the one place that I tell the story. Third-person.
👉 Mental and emotional shift: What we went through is what made us unique!
👉 Be aware of your own story and accomplishments
👉 What are the stories in your life that you went through? The struggle moments in your life?
👉 Once you have a list of stories. Look at the events! How did I grow through the event?
👉 Become intentionally and structure the story that people get teaching lessons
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
So when you reverse engineer this process, what steps would you give other people other entrepreneurs so that they can come back to this kind of story for themselves?
What advice would you give? Yeah, so, by the way, I also think it's interesting. I'm gonna make one comment before I'm gonna answer the question.
There was a long time I didn't think my story mattered. There was a long time. I didn't think I could use my story to help other people. And I've been on stage since I was seven years old, and I don't say that to impress. I say that to impress upon the point like I was literally on stage because my story was unique and I was from a very young age and there was still a lot of times where I felt like my story wasn't that important or it wasn't that big of a deal.
And so often I never led with my story so often, people, I would have friends for 5,6,7 years who would never know about my accident, my injury, my arm at all, because it wasn't something that was like talked about a whole lot. It just was something that was a part of me. And so the reason I say that is I have a crazy, unique story that I obviously have learned how to tell in a way that can have a true impact. But I want to just say for anybody who thinks their story isn't that important, that big of a deal. Mine is one of the most unique I've ever heard.
And again, I don't say that to impress, I say to impress upon the point and I still didn't think it was working. So there's a mental and emotional shift that we've got to move through. That's the first place we have.
👉 Your story matters! Have this mindset no matter what people say to you
👉 There will be people on the planet who resonate and learn from your story
👉 What is the lesson to learn from your story?
👉 Stories are the best teachers that give lessons
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast
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#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3
Transcript:
There are many people out there, I think, who have a story, but they think, well, it's not like this story, so it is not that big and that emotional it is much smaller.
And what advice would you give to these people when they're when they don't want to share it with other people, you know? And so I'm going to say if people don't want to share it, that's on them. I'm gonna give that piece. But I think there's a lot of people who think that their stories don't matter.
I think that's the root of what I really want to address. If that's okay, I think there's a lot of people who are like oh, my story is not that important it's not that big. It's just something that happened to me. It's not as profound, you know, and here's the reality, and that's why I say that exact statement when I talk about my story, mine is very big.
It is extremely unique. But whether you are suffering from a divorce, financial loss, it doesn't have to be a physical trauma. It doesn't even have to be trauma.
It could literally be a struggle and a story and ways that you overcame. The reality of it is, is we can all learn from our collective stories, and there will, no matter what, be people on this planet that will be able to identify or relate to your story in some way.
Now there's not. A lot of people can relate to getting a limb completely ripped off. But what I've learned from it and the other pieces on a journey or what people connect to not the actual story, right, because that's what's important is one of the lessons that we can become aware of from our stories.
And then how do we become intentional? How do we put them into our lives? And the reality of it is, I think, that stories are some of the best teachers we have.
Brian Bogert has spent more than a decade learning the connections of human behavior and high performance and has coached hundreds of professionals in industries from business to athletics to reach their peak potential. I had the chance to interview him in my podcast and get some insights about his inspiring thoughts and concepts!
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 Why our own stories are the best teachers that we have
👉 How to identify your own story
👉 How to integrate your story into content
👉 How to create a video set-up for virtual keynotes
👉 How to come up with content ideas and formats?
👉 Why you should create one-shot videos
👉 How to teach life skills to your kids
👉 Why everything begins and ends with you
You can find more information about Brian on his website: https://brianbogert.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity
👉 Selling on social is still a baby
👉 It is not about likes, it is about selling
👉 Instagram and Facebook are going to take away the like button
👉 Build your tribe and attract the right customers
👉 Privacy is a new trend; People want personalized content
👉 Speak to one person!
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
Transcript:
So when it comes to social selling? What trends do you see? You know, social and selling on social. Believe it or not, it's still in its infancy.
Okay, it's still a baby. There's a lot of opportunities, and usually, you're coming to the market with something that's very unique. So it's wide open.
There is a new disruptor coming. I don't who that's gonna be, but there is going to be something towards facebook. I feel like it's coming.
Tiktok. Possible. Possible I don't know if TikTok has actually proven that it can sell. Sell, sell like Facebook. I mean, Facebook. Sell, sell, sell, right, Instagram.
And don't get it twisted when we talk about Facebook. We're talking about Facebook and Instagram together, right? So, I mean, that thing just sells like crazy TikTok.
Fantastic. I haven't started building there, but I think you were talking about your building right? You think people build their so I mean you could build audiences.
Let me just put this upfront of you guys. Let me just tell you my book right here. You can't see it, but it says it's not about like it's about sales.
I don't care how many people like your damn TikTok media if you ain't selling nothing, I'm not interested, you know, that's just not me.
You know, I don't care that you've got a home. I got 30,000 people in the group. I don't give a s. Are they buying?*
Who cares, right. That's when it comes to sales. So think about that. Instagram and Facebook are going to remove the likes soon.
👉 There are NO highly successful people who didn’t fail at one point
👉 See as a step to grow and don’t see yourself as a failure
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
Transcript:
This is another thing, guys. It's like i'm starting to my nephew and he wants to do t shirts. So he went out and bought a t shirt press. Until I introduced him to print on demand and he went out and got his own part you know, I was talking to his mother. I'm like, you know what?
It is so good that he's out there doing it. She's like, well, what if he failed and lose all that money? I'm like, that's even better, right? Because now you get over it. I don't i've never met a successful, highly successful entrepreneur that didn't fail it. Some failure is part of the game. Yeah, what I meant is failing is fine.
But seeing myself as a failure, it's not a right approach. I think that yeah, yeah, don't take that as a label. That's a fine difference. But a important one.
No, it's huge. That's yes. That's huge, man.
👉 You can’t scale up an organic campaign
👉 If you have a working ad this can increase your business
👉 If you have a working organic post use it also as an ad
👉 You have to spend money to get results
👉 Each platform needs different creators
👉 If you have exhausted one platform than move to another
👉 If you don’t make dollars, it doesn’t make sense
👉 For every dollar you spend you should get at least a dollar;
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
👉 Build context so that you reach your people at the right moment
👉 Make them understand what they feel
👉 Make sure that people understand that you understand their needs
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
👉 Stop being everywhere!
👉 Go deep instead of wide!
👉 Who are you speaking to? Create your avatar!
👉 If you make something for everybody, nobody cares!
👉 We live in times where customer want personalized solutions
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
👉 Everything has changed through Covid-19
👉 People are way more used to do virtually purchase
👉 Remember: The biggest companies started in tough times
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
👉 Knew that there will be a positive shift into the digital world
👉 See at as a relief to do projects that were in the pipeline
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
👉 Think about digital business models
👉 Most public speakers don’t know how to package their knowledge
👉 Use public speaking for testing your offer
👉 Create teaching and training courses
👉 Coache people through a zoom call
👉 Create Membership sites (normally lower priced as a training course)
👉 Organize group coachings (interacting with each other; giving educational content)
👉 Organize online Live Events
👉 Organize challenges; extracting something from your training material
👉 Write a book
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
👉 Choose one format first: Blog articles, videos, podcasts
👉 Repurpose your content;
👉 Use screen share so that people hear only your voice if you don’t want to be in front of camera
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
👉 Trust is the holy grail in social; never break the trust that you have;
👉 Segment your list; communicate to people who purchased from you different than people who are new in your list
👉 Build upsells and cross-sells
👉 Build trust and authority with content
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here:https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
Transcript:
So what are some of the mistakes that entrepreneurs make when it comes to the topic of social selling? So what are the mistakes that they make? Often times that you see.
Okay, so the biggest mistake you can make socially. All right, we're talking about social here. The sale part will figure we'll touch.
But the biggest thing you can screw up is the trust back. If people are already trusting you, you don't want to jeopardize their trust. Trust and social selling is the holy grail. That's the one thing. Once you establish the trust, never break it.
Okay. And sometimes you could destroy the trust by just making a bad offer right? Just like I bought something from you. I trusted you.
And then all of a sudden, you threw something into the mix that wasn't even related to our relationship. And suddenly I don't trust you. People do that emails all the time.
They'll they'll, you know, instead of segmenting their list, they just send everything out to everybody. And they end up breaking the trust of people that have already purchased from you. You should talk to people that have already purchased from you completely different than somebody that is brand new that you're trying to make aware of a product.
Yes. Definitely. Yeah. Cool. And when? When it comes to trust building, is that something that you I mean?
Yes. It's obviously to do it through content that you create. But do you have a special structure or when you think about trust in social? Do you have do you have a strategy?
I got a strategy for that goes all the way through that selling and trust is a part of that. All right. I mean, you think about the old school sales funnel right.
So at the top, you have awareness the next level is interest, consideration, preference.
Why selling means helping people
👉 Be more scared about being broke
👉 Learn to skill! What is the source of your fear?
👉 Create an offer in order to help them!
👉 Selling means helping other people
👉 Most of the time we are afraid that people don’t buy
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
Transcript:
I have many conversations where people are very scared from selling. So what? What do you what do you suggest to entrepreneurs who think of selling not as a good thing? Maybe there scared. What lessons do you give these people?
Well, if you're scared of selling, you should be more scared of going hungry and being broke. Okay, so that will help you get over selling first.
You know, because if you are broke and destitute and have no food, I guarantee you're gonna sell something, or you're gonna beg for something, right? So you wanna you wanna avoid that?
So learn to sell, because the first thing you have to think about is what's the source of your field? Why why? Why do you feel selling? Not saying you when I say that.
Listen, you know, figure out what the source of that is and figure out how to deal with it. Then keep your perspective okay, because I had a problem getting on stage and asking for money, right? I had that problem.
Then, you know, I had this paradigm shift because it was, like would get off stage and didn't make a offer right.
And then people would ask me, follow me like, oh, john, you know, that was great.
You know? How can I how can you help me? How can I need this? This is this is so good. And I was like, okay, well, you know, i'm leaving people hanging by not having an offer, you know, it's like all of a sudden, I couldn't help those people because I didn't make sure that I had an offer to help the people.
And that's when you're talking about, you know, just regular, you know, when you're selling information or what you know, so that's one way.
But I mean, even if you've got a product that can save someone's life, that could make them look better, make them feel better about themselves.
Why won't you help those people? See, that's a paradigm shift. I have to tell you about my product. I'm not helping you. So it's not selling.
What is social selling?
👉 Social is just the platform to use
👉 Selling is just selling! Social selling is a technology switch on an old school topic
👉 Sales are always social interactions
👉 Social selling is leveraging technology for generating transactions
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6
Transcript:
So when it comes to this topic of social selling. So there are many definitions. What what is your? What is your definition of social selling?
Well, see, here's the thing. People get three words or forwards, kind of. They think they're all the same thing.
So you've got social media, social networking, social marketing, right and social selling or social commerce, which I like to call it right.
But the thing is, they use those words interchanges, and they're not. If you take off the thing that's common on all of them, you just take off social.
Then you get left with the media, networking, marketing, and selling. And those things are completely different things. Social is just the platform that we use. Selling is just selling right.
So social selling is a technology twist on an old school thing, right? Sales have always been social. I don't know anywhere. Well, maybe if you walk up to a machine when you buy a coke out of the machine, that's about the only time I think it's not social.
Anytime somebody's on the other end of that transaction, it's a social interaction, so social selling is all about, you know, leveraging your social interaction for the transaction.
Like that, absolutely so because we're not. Because, quote on quote, I don't have a business, or I don't know how to make business.
Business means just interaction between two people because people are making business with people. That's basically what is the most important thing about selling.
John Lawson is the “go to” authority when it comes to online selling success in the Digital Age. He is the bestselling author of “Kickass Social Commerce for Epreneurs” and I had the chance to ask him specific questions about social selling!
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 What is social selling?
👉 Why selling means helping people
👉 The holy grail in social
👉 How to start with content?
👉 How to monetize your knowledge?
👉 The biggest lessons from Covid-19!
👉 A huge transformation in the business world
👉 If you make something for everybody, nobody cares
👉 Why context is key for your success
👉 Why you need ads to scale your business!
👉 Why failures are part of the game
👉 Trends in social selling
You can find more information about John on his website: JohnLawson.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads
👉 What is it that you want to say?
👉 Why do want to say it?
👉 What is that people get from your content?
👉 Start with the end in mind!
👉 Ask yourself: How to make things even better?
You can find more information about Gina Gardiner on these websites:
https://genuinely-you.com
https://enlightenedleadership.co
https://ginagardiner.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #onlinemarketing #mindset #onlinemindset #coaching #authenticcontent #contentmarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-genuinely-you-and-create-authentic-content--Interview-with-Gina-Gardiner-envcrj
Twitter (link): https://twitter.com/Genuinely_You
YOU TUBE: https://www.youtube.com/channel/UCSUvrwWOKQb6SrfYeXRZyHg Really love to increase subscribers and traffic to my You Tube Channel
Facebook (link): https://www.facebook.com/genuinelyyouprograms/
Linked In (link): https://www.linkedin.com/in/ginagardinerassociates/
Tumblr: https://www.tumblr.com/blog/enlightened-leader-success-vault
Apple: https://podcasts.apple.com/us/podcast/thriving-not-surviving-with-gina-gardiner/id1344885957
👉 Think about selling like helping people
👉 Rather than seeing it as selling; let people know that you have something that people help to achieve their goals
👉 Instead of push something just offer help;
You can find more information about Gina Gardiner on these websites:
https://genuinely-you.com
https://enlightenedleadership.co
https://ginagardiner.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #onlinemarketing #mindset #onlinemindset #coaching #authenticcontent #contentmarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-genuinely-you-and-create-authentic-content--Interview-with-Gina-Gardiner-envcrj
Twitter (link): https://twitter.com/Genuinely_You
YOU TUBE: https://www.youtube.com/channel/UCSUvrwWOKQb6SrfYeXRZyHg Really love to increase subscribers and traffic to my You Tube Channel
Facebook (link): https://www.facebook.com/genuinelyyouprograms/
Linked In (link): https://www.linkedin.com/in/ginagardinerassociates/
Tumblr: https://www.tumblr.com/blog/enlightened-leader-success-vault
Apple: https://podcasts.apple.com/us/podcast/thriving-not-surviving-with-gina-gardiner/id1344885957
👉 Always remember your expertise is necessary
👉 Talk to people who are starting out
👉 Remember that beginners have another pace
👉 Speak in the language of people who are starting out
You can find more information about Gina Gardiner on these websites:
https://genuinely-you.com
https://enlightenedleadership.co
https://ginagardiner.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #onlinemarketing #mindset #onlinemindset #coaching #authenticcontent #contentmarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-genuinely-you-and-create-authentic-content--Interview-with-Gina-Gardiner-envcrj
Twitter (link): https://twitter.com/Genuinely_You
YOU TUBE: https://www.youtube.com/channel/UCSUvrwWOKQb6SrfYeXRZyHg Really love to increase subscribers and traffic to my You Tube Channel
Facebook (link): https://www.facebook.com/genuinelyyouprograms/
Linked In (link): https://www.linkedin.com/in/ginagardinerassociates/
Tumblr: https://www.tumblr.com/blog/enlightened-leader-success-vault
Apple: https://podcasts.apple.com/us/podcast/thriving-not-surviving-with-gina-gardiner/id1344885957
👉 Failure to learn when things go wrong
👉 Failure to give it a try in the first place
👉 The only way to get better is through practice
You can find more information about Gina Gardiner on these websites:
https://genuinely-you.com
https://enlightenedleadership.co
https://ginagardiner.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #onlinemarketing #mindset #onlinemindset #coaching #authenticcontent #contentmarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-genuinely-you-and-create-authentic-content--Interview-with-Gina-Gardiner-envcrj
Twitter (link): https://twitter.com/Genuinely_You
YOU TUBE: https://www.youtube.com/channel/UCSUvrwWOKQb6SrfYeXRZyHg Really love to increase subscribers and traffic to my You Tube Channel
Facebook (link): https://www.facebook.com/genuinelyyouprograms/
Linked In (link): https://www.linkedin.com/in/ginagardinerassociates/
Tumblr: https://www.tumblr.com/blog/enlightened-leader-success-vault
Apple: https://podcasts.apple.com/us/podcast/thriving-not-surviving-with-gina-gardiner/id1344885957
Gina Gardiner is the founder of Genuinely You and helps people to find their true potential! In my podcast, we spoke about how to succeed in the digital world and how to create authentic content.
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 How to create authentic content?
👉 Two types of failure in life
👉 How to keep up with technology
👉 How to sell more effectively
You can find more information about Gina Gardiner on these websites:
https://genuinely-you.com
https://enlightenedleadership.co
https://ginagardiner.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #onlinemarketing #mindset #onlinemindset #coaching #authenticcontent #contentmarketing
👉 Technology: As much as things change, they stay the same
👉 Channels change and shifts
👉 But the fundamentals don’t change: You need great content and great marketing
👉 Technology becomes easier and easier
👉 Focus on great relationships and marketing
You can find more information about Ben Hirons on his website: due-north.co/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#seo #marketing #digitalmarketing #business #sales #entrepreneur #contentmarketing #google #googlemybusiness #seotrends
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Why-we-all-should-kill-SEO-in-2021--Interview-with-Ben-Hirons-enll4n
👉 The entrepreneurs who invest now in their marketing will rise up to the top
👉 Build the right assets now
👉 Many people make the shift into the digital world
👉 You have to proof with your marketing how good you and your product are
You can find more information about Ben Hirons on his website: due-north.co/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#seo #marketing #digitalmarketing #business #sales #entrepreneur #contentmarketing #google #googlemybusiness #seotrends
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Why-we-all-should-kill-SEO-in-2021--Interview-with-Ben-Hirons-enll4n
👉 Ask your clients for reviews
👉 Produce content and publish
👉 Answer also bad reviews
👉 Make sure your information is aligned with your website
You can find more information about Ben Hirons on his website: due-north.co/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#seo #marketing #digitalmarketing #business #sales #entrepreneur #contentmarketing #google #googlemybusiness #seotrends
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Why-we-all-should-kill-SEO-in-2021--Interview-with-Ben-Hirons-enll4n
👉 Define your area of influence
👉 Be clear about your expertise
👉 Own that space of your expertise
👉 What are you going to fights against?
You can find more information about Ben Hirons on his website: due-north.co/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#seo #marketing #digitalmarketing #business #sales #entrepreneur #contentmarketing #google #googlemybusiness #seotrends
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Why-we-all-should-kill-SEO-in-2021--Interview-with-Ben-Hirons-enll4n
👉 Don’t just do things for the algorithms or google
👉 Focus on your target audience and their needs
You can find more information about Ben Hirons on his website: due-north.co/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#seo #marketing #digitalmarketing #business #sales #entrepreneur #contentmarketing #google #googlemybusiness #seotrends
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Why-we-all-should-kill-SEO-in-2021--Interview-with-Ben-Hirons-enll4n
👉 Onsite SEO: build a great website with a good user journey, good content that answers your customer’s questions
👉 Backlinks: All the links that you get from other people’s website
👉 Be on main directories like yell or yelp
You can find more information about Ben Hirons on his website: due-north.co/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#seo #marketing #digitalmarketing #business #sales #entrepreneur #contentmarketing #google #googlemybusiness #seotrends
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Why-we-all-should-kill-SEO-in-2021--Interview-with-Ben-Hirons-enll4n
👉 Many entrepreneurs overcomplicate SEO and don’t understand the topic
👉 Googles job: Indexing, classifying information
👉 Creating good content is hard work
👉 Do the hard thing: Create great marketing campaigns instead of hiring an SEO expert
You can find more information about Ben Hirons on his website: due-north.co/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#seo #marketing #digitalmarketing #business #sales #entrepreneur #contentmarketing #google #googlemybusiness #seotrends
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Why-we-all-should-kill-SEO-in-2021--Interview-with-Ben-Hirons-enll4n
Ben Hirons is the founder of Due North and helps small and medium-sized enterprises to build sustainable growth. In my podcast, he explained to me why everybody should kill SEO in 2021!
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 Why we all should kill SEO
👉 Check these SEO core components
👉 Don’t do it for google; do it for your customer
👉 How entrepreneurs should start their journey
👉 How important is Google My Business?
👉 Lessons from the year 2020
👉 Trends for the future
You can find more information about Ben Hirons on his website: due-north.co/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#seo #marketing #digitalmarketing #business #sales #entrepreneur #contentmarketing #google #googlemybusiness #seotrends
👉 Use the external motivation that people have
👉 3 different segments:
- 1. To help people pass exams or interviews
- 2. Hobbies
- 3. Unique and specific outcome with a special method
You can find more information about Tom Lipelt on these websites:
Smart Brand Marketing - (Marketing/Traffic/Conversions Services)
SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)
We Market Online Courses - (Upgrade your sales process & get more students)
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo
🎧🎧 You can listen to the whole interview here:
👉 Figure out the outcome; figure out the value of your outcome and divide it by then (10% of the outcome is an easy sell)
👉 How good are you at selling? Everything under 300 Dollar is easy to sell; 300-900 good offer and good positioning; everything beyond 900 Dollar you need more skills;
👉 What kind of shoppers do you want? Wallmart shoppers or luxury shoppers?
You can find more information about Tom Lipelt on these websites:
Smart Brand Marketing - (Marketing/Traffic/Conversions Services)
SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)
We Market Online Courses - (Upgrade your sales process & get more students)
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo
🎧🎧 You can listen to the whole interview here:
👉 It is much easier to engage with people
👉 They are asking for products or services
👉 Use the data and create an evergreen system
👉 Building your audience is much easier
You can find more information about Tom Lipelt on these websites:
Smart Brand Marketing - (Marketing/Traffic/Conversions Services)
SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)
We Market Online Courses - (Upgrade your sales process & get more students)
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo
🎧🎧 You can listen to the whole interview here:
👉 What is the outcome that you want to give?
👉 The starting point of your target audience
👉 How to reverse engineer the outcome that people want?
👉 Make sure that you bring people from A to B (Define A and B)
👉 Use fiverr.com and outsource most of the work!
You can find more information about Tom Lipelt on these websites:
Smart Brand Marketing - (Marketing/Traffic/Conversions Services)
SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)
We Market Online Courses - (Upgrade your sales process & get more students)
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo
🎧🎧 You can listen to the whole interview here:
👉 Check out Facebook groups and the excitement of the people
👉 Ask yourself: Are people engagement
👉 Benchmarks: How many people are looking for your topic?
👉 Check Adwords for the costs for ads
You can find more information about Tom Lipelt on these websites:
Smart Brand Marketing - (Marketing/Traffic/Conversions Services)
SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)
We Market Online Courses - (Upgrade your sales process & get more students)
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo
🎧🎧 You can listen to the whole interview here:
👉 Main benefit: Productizing your knowledge
👉 You put out an online course and sell it again and again
👉 Perfect business model
👉 Collect questions from the client; Create something that people asking for
👉 Give them what they want
👉 People don’t buy information; they either buy transformation or outcome;
You can find more information about Tom Lipelt on these websites:
Smart Brand Marketing - (Marketing/Traffic/Conversions Services)
SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)
We Market Online Courses - (Upgrade your sales process & get more students)
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo
🎧🎧 You can listen to the whole interview here:
Tom Lipelt is the founder of several businesses and helps entrepreneurs to create and market their video online course.
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 Why is it important to create online courses?
👉 How to find information about your niche?
👉 How to create content for my online course?
👉 Why your mail list is your most important asset
👉 How to identify the correct price for your online course?
👉 What niches work best?
You can find more information about Tom Lipelt on these websites:
Smart Brand Marketing - (Marketing/Traffic/Conversions Services)
SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)
We Market Online Courses - (Upgrade your sales process & get more students)
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo
👉 You need to be PR ready
👉 You have to have a PR structure on your website
👉 Is your website converting?
👉 Do you have a powerful Call-to-Action?
👉 Do you have a follow up sequence after people optin?
21 Day PR Action Guide: https://bit.ly/PRActionGuide
Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule
Online Press Kit Database: www.SearchPressKits.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7
👉 Really clearly formulate the value that you provide
👉 Ask yourself: What value can you bring?
👉 Ask yourself: What is your message and why is it unique?
21 Day PR Action Guide: https://bit.ly/PRActionGuide
Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule
Online Press Kit Database: www.SearchPressKits.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7
👉 The job of the media is not to promote your service; their job is to deliver value for their audiences
👉 Ask yourself: How can you bring value to their audience?
👉 Ask yourself: How can I add value with my personal story; which tips, techniques, lessons can I give their audience?
21 Day PR Action Guide: https://bit.ly/PRActionGuide
Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule
Online Press Kit Database: www.SearchPressKits.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7
👉 Give them everything they need
👉 Make their job easier
👉 Use Searchpresskits.com
👉 Create a welcome page for journalists on your website with news and stories about yourself and your business
👉 Add a Q&A section on your website
👉 Add pictures they can use
👉 Add all the ways how journalists can contact you
👉 Create a one-pager which journalists can print and take it to meetings
21 Day PR Action Guide: https://bit.ly/PRActionGuide
Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule
Online Press Kit Database: www.SearchPressKits.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7
👉 Budgets are shrinking
👉 What are the most economical ways to get attention?
👉 The media is like having an influencer who speak about your product or company
👉 If you want to build a business then PR is not essential, but if you want to build a brand PR is critical!
21 Day PR Action Guide: https://bit.ly/PRActionGuide
Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule
Online Press Kit Database: www.SearchPressKits.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7
Drew Gerber is CEO of Wasabi Publicity Inc www.WasabiPublicity.com and helps clients to be featured in traditional media like Dr. Phil, Oprah, Wall Street Journal or Inc.
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 Why is it important to think about PR?
👉 Why you need a presskit for your pr strategy
👉 Biggest PR mistake that entrepreneurs make
👉 How to land your message on Dr. Phil, Oprah or Wall Street Journal?
👉 How to build your PR foundation
21 Day PR Action Guide: https://bit.ly/PRActionGuide
Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule
Online Press Kit Database: www.SearchPressKits.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing
👉 Hunger
👉 Curiosity
👉 Feedback loops
👉 Passion in your niche
👉 Direct marketing knowledge
👉 Humility
👉 Show your work with pride
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
👉 Build deep relationships with the people you work
👉 Take a zoom call and speak with them;
👉 Start a conversation proactively
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
👉 Assess your assets and contents
👉 Check your list: personal friends, Instagram follower, Facebook follower
👉 Go to people and ask for feedback
👉 Who is in the market in your niche with a big following? Where you’re not directly competitive but can bring value
👉 Do an affiliate or email swap with somebody
👉 Cheap marketing: spending a few hundred dollars on Facebook ads
👉 Going on a podcast and public speaking
👉 Attend online events as a speaker
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
👉 Treat your email list like family members
👉 Utilize
👉 Enhance
👉 Appreciate
👉 Refer
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
👉 Use the RFM model
👉 Segmenting your list is based on transactions
👉 How they buy and how much they spend?
👉 Recency: If somebody bought more recently then this buyer is worth more to than a buyer who not bought recently
👉 Frequency: A multi-buyer who bought more than once is also more valuable
👉 Money: How much did they spend?
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
👉 It is all about quality building
👉 The numbers are not important
👉 On the ground list building
👉 Use your list as a tool to build a connection with your audience
👉 Do email swaps with other entrepreneurs
👉 You really want people who are really interested in your topic
👉 Be congruent and consistent with sending mails
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
👉 Copy other peoples copy
👉 Write the copy out
👉 It really trains you to become a better copywriter
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
👉 Look for role models
👉 You don’t have to invent everything new
👉 Say it in your unique way and story
👉 Bring something to light with a special angle
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
👉 Marketing by walking around (meet and interact with people)
👉 Go and walk around
👉 Watch your target audience
👉 Block out time for content production
👉 Save ideas for content (notes, digital)
👉 Fill up your head with ideas
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
👉 Every piece that you use have a direct ROI
👉 Email is a direct mail tool
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn
Brian Kurtz is a direct marketer, founder of Titan Marketing and author of the marketing book: Overdeliver!
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 Difference between direct marketing and marketing
👉 How to come up with content ideas?
👉 How to create content that builds relationships for a lifetime
👉 How to become a great copywriter
👉 What is important about list building?
👉 How to segment your email list
👉 See your email list a s your online family
👉 How to start as an entrepreneur with direct marketing
👉 How to create great bonus material for your products
👉 7 characteristics of the world best copywriter
You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver
👉 As the leader of your company you have to speak about the purpose all the time
👉 Hire people who fit your purpose
👉 Monday stand up: Every Monday one of the team members does a presentation on one of the values and what it means to him/her
👉 It needs to be behavior on a daily basis
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#purpose #entrepreneur #passion #faith #goals #success #mindset #business #elonmusk #tesla
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-create-purpose-driven-content-and-grow-your-business--Interview-with-Ross-Drakes-em9b3m
👉 Imagine a car charging once a month
👉 It feels like magic when he sells the dream
👉 What is the feeling the one thing that you want to transform into the minds of your audience?
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#purpose #entrepreneur #passion #faith #goals #success #mindset #business #elonmusk #tesla
🎧🎧 You can listen to the whole interview here:
https://anchor.fm/contentking/episodes/How-to-create-purpose-driven-content-and-grow-your-business--Interview-with-Ross-Drakes-em9b3m
👉 Encourage others to be a better version of them
👉 Communicate you’re why and your passion
👉 Tackle a bigger topic
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#purpose #entrepreneur #passion #faith #goals #success #mindset #business #elonmusk #tesla
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-create-purpose-driven-content-and-grow-your-business--Interview-with-Ross-Drakes-em9b3m
👉 Better positioning your business
👉 Stop talking about what! And more about your why
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#purpose #entrepreneur #passion #faith #goals #success #mindset #business #elonmusk #tesla
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-create-purpose-driven-content-and-grow-your-business--Interview-with-Ross-Drakes-em9b3m
👉 Speak about the difference that you make in the lives of people
👉 Each one of your reasons to believe can become your content plan
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#purpose #entrepreneur #passion #faith #goals #success #mindset #business #elonmusk #tesla
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-create-purpose-driven-content-and-grow-your-business--Interview-with-Ross-Drakes-em9b3m
👉 Instead of thinking in terms of target audience think about really changing the lives of your audience in a positive way
👉 When you communicate your purpose and the difference that it makes
👉 Honestly help people they will speak more often about it
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#purpose #entrepreneur #passion #faith #goals #success #mindset #business #elonmusk #tesla
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-create-purpose-driven-content-and-grow-your-business--Interview-with-Ross-Drakes-em9b3m
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
Why is a purpose-driven business relevant for entrepreneurs?
👉 Why purpose creates momentum and sustainable growth for your business
👉 How finding your purpose can change your business
👉 How to integrate purpose into my content strategy?
👉 How Elon Musk uses purpose
👉 How to create content with purpose?
👉 What advice would you give entrepreneurs to find their purpose?
👉 How to integrate purpose into your company
👉 Purpose as an advantage for smaller companies
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#purpose #entrepreneur #passion #faith #goals #success #mindset #business #elonmusk #tesla
👉 See your story as an asset
👉 Write down all major steps in your life
👉 How did you grow up? In the city or the countryside?
👉 What were the major career steps in your life?
👉 Why did you change companies?
👉 Why did you choose your professional career?
You find more information about Anja on her website: https://www.personal-brand-story.de/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#personalbrand #storyline #storytelling #elonmusk #tesla #contentmarketing #contentcreation #heromarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-storytelling-for-your-business--Interview-with-storytelling-expert-Anja-Kuhn-elv35f
👉 Even bigger corporations can use a personal brand
👉 Powerful brands are based on good stories
You find more information about Anja on her website: https://www.personal-brand-story.de/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#personalbrand #storyline #storytelling #elonmusk #tesla #contentmarketing #contentcreation #heromarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-storytelling-for-your-business--Interview-with-storytelling-expert-Anja-Kuhn-elv35f
👉 Being authentic in each channel
👉 Decide which side of your story is better to tell in pictures, text, audios, or videos
You find more information about Anja on her website: https://www.personal-brand-story.de/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#personalbrand #storyline #storytelling #elonmusk #tesla #contentmarketing #contentcreation #heromarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-storytelling-for-your-business--Interview-with-storytelling-expert-Anja-Kuhn-elv35f
👉 Talk less about yourself
👉 Create pictures in their mind so that your customers know how you help them
👉 Show also that you can deal with problems and struggle that happened
You find more information about Anja on her website: https://www.personal-brand-story.de/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
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#personalbrand #storyline #storytelling #elonmusk #tesla #contentmarketing #contentcreation #heromarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-storytelling-for-your-business--Interview-with-storytelling-expert-Anja-Kuhn-elv35f
👉 Show your customer!
👉 Help your customer feel like a hero
👉 Find ways how to make your customer the hero in your story
👉 Which problems did you solve for your customer?
You find more information about Anja on her website: https://www.personal-brand-story.de/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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#personalbrand #storyline #storytelling #elonmusk #tesla #contentmarketing #contentcreation #heromarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-storytelling-for-your-business--Interview-with-storytelling-expert-Anja-Kuhn-elv35f
👉 Speaking in pictures creates images in the head
👉 Customer want to know the faces behind companies and products
👉 Customer remember stories better than facts
👉 A story touches us emotionally
👉 Stories captivate us
You find more information about Anja on her website: https://www.personal-brand-story.de/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#personalbrand #storyline #storytelling #elonmusk #tesla #contentmarketing #contentcreation #heromarketing
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-storytelling-for-your-business--Interview-with-storytelling-expert-Anja-Kuhn-elv35f
✍️ Anja Kuhn is a storytelling expert and helps entrepreneurs and business owners to build their own story.
👉 What is storytelling and why do I need it?
👉 What is hero marketing?
👉 What are the mistakes that companies make when it comes to storytelling?
👉 How to integrate your storyline into your content strategy
👉 How Elon Musk is using a personal brand
👉 Advice for all entrepreneurs how to create their own storyline
You find more information about Anja on her website: https://www.personal-brand-story.de/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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personalbrand #storyline #storytelling #elonmusk #tesla #contentmarketing #contentcreation #heromarketing
👉 Unpacking the foundations: Where are you? What are the specific things you need? You need processes and systems to continue to grow with your business!
👉 Business Model: A lot of people make it hard to earn money! Revenue subscription-based model VS a project-based model!
👉 Sales Focus: Create a sales machine, because revenue and turnover is everything!
👉 High Performing Team: You can tap to people all around the world and reach out to them
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 Even if you’re smart and capable of doing lots of things doesn’t mean that you should do a lot of things
👉 Create a list of things that you don’t do and give it to a VA; focus on your core strengths
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 Possible themes: Personal story, tips & hacks
👉 Format: Text, Text + Document, Photo, Video
👉 Post Content: Make sure to have a question;
👉 Use the comment section: Welcome your last ten new contacts
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 The high volume of posts on LinkedIn
👉 More relationship, more conversational language
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 Profile: The first impression that people get; Your profile on LinkedIn is your first landing page that people see
👉 Postings: To sales-focused, boring and lazy posts; Don’t try to start a conversation; ask a question and focus to get comments;
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 Ideal Client template
👉 Write a post to one particular person
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 Share relationships
👉 High organic reach
👉 Good for finding your clients
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 10 components of an effective sales system
👉 It is all about closing the gap
👉 Visit www.buildlivegive.com/quiz for more insights
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 Focusing on people who are about to go through what I’ve already gone through
👉 Main Focus: Creating a sales system that does not rely on you
👉 Building team systems that support your organization even when people leave your team
👉 Pick your niche and your ideal client
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 Celebrate once a week the wins of the team with https://www.voxer.com/
👉 Key summary of each of the team members who contributed for the week
👉 As a high performer, you also have to look back to your successes
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview is below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
You have clients around the world. How do you organize your day because it looks hard to handle internationally because of the big time difference!
👉 Get up very early 5:30 - Covers north America
👉 middle of the day: Biking, meditation, cold showering, and transition to the second part of the day
👉 Twice a week 9-10 pm; working also on Saturday morning
👉 The good with on this digital age: you can work with everybody you need
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 People focus too much on download numbers
👉 Focus on different kind of guests and see your podcast as a strategic tool:
- Icon
- Brand Builder
- Bank Builder
- Expert
👉 Spotlight on the guest: Focus on getting value from the interview guest
👉 Set-Up: Giving the question upfront in order to build a connection
👉 Also, create solo shows and speak about your expertise
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
👉 Most entrepreneurs become the bottleneck of their own business (they do all the sales)
👉 Doing the sales all themselves on a 1-on-1 basis
👉 Bringing on an internal team and hiring people
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #LinkedIn #Sales #salesmachine
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-grow-your-business-and-crush-it-on-LinkedIn--Interview-with-Paul-Higgins-el5uv5
Paul Higgins is a high-performance mentor and helps service-based business owners to remove themselves as the main bottleneck to building a profitable and sustainable business.
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 What are the key struggles that entrepreneurs have?
👉 You created more than 200 podcast episodes. What are the key learnings from these interviews and solo shows?
👉 You have clients around the world. How do you organize your day because it looks hard to handle internationally because of the big time difference!
👉 How to manage a virtual team?
👉 How to become more effective with your sales
👉 What is a sales system?
👉 How to find the right client on LinkedIn?
👉 Major mistakes that entrepreneur make on LinkedIn
👉 What trends do you see on LinkedIn?
👉 How to structure LinkedIn posts?
👉 Why every entrepreneur need a virtual assistant
👉 4 rapid growth drivers for your business
You can download a free chapter from Paul’s book here:
https://buildlivegive.com/book
Do you need Mentoring in the area of LinkedIn? Visit this site:
https://paulhigginsmentoring.com/
This is Paul’s website with a lot of valuable lessons for your LinkedIn profile: https://buildlivegive.com
You can also get in touch with Paul through LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/
🎯 Search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
podcast #value #content #interviews #LinkedIn #Sales #salesmachine
👉 Richard uses this idea of planting a seed in the mind of his audience. He says things like: “The audience may not need that information right now, but if I’ve done my job well, one day, in the right situation, that idea I planted will jump out just when you need it”. Strangely enough, people really remember this and write emails about how exactly this happened. It is like creating an idea as a sleeper in the mind of your audience, which wakes up a couple of months later.
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 Have downstream offerings that are realigned with your business
👉 Build an email list
👉 Create a short course/ program/ workshop
👉 Mention that you have a full day workshop within your speech and give one or two ideas from this workshop
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 Give your audience permission to engage
👉 In the past your audience was passive; nowadays they are active participants
👉 Ask where they are from!
👉 Start an online poll
👉 Give them permission to give feedback through thumbs and comments in the chat during your speech
👉 Through giving permission to react to your speech your audience feels more connected with you
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 If I leave the stage, if they didn’t do X, I failed. What is X for you? Ask this question before you present it!
👉 Make sure that you give your audience something that leads them to their goals
👉 What do they need to know and what will them help to make an easier transition
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 Getting booked to speak is one way
👉 You can speak for free, but because you speak and tell something that your business is doing you create extra business opportunities
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 Recap your main points at the end! “Remember these three things …”
👉 Build pace, start moving, speed up with your voice
👉 Focus on the peroration part of your speech: This is the concluding part of a speech, typically intended to inspire enthusiasm in the audience
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 The assumption that you have the audience's attention is wrong!
👉 Assume that you lost the attention and try to win it back! Find ways to bring them back.
👉 The champion is in the chair! So, focus 100% on your audience!
👉 It is not about your story! It is about their story and how your story can help them write a better version of theirs
👉 Assume that one person in the audience hired you to tell a story to make them better
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 Focus on the goal that you want to achieve and ask yourself: what is a small step that your audience can do to get to this goal?
👉 Always commit your audience to do one small step further down the journey!
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 After your speech, you have a goal! Turn their audience, into your audience
👉 Focus on growing your list! Your list is the number 1 asset library that you have
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 There will always be people who want to get in touch with you AFTER your talk!
👉 Position yourself and create a need! Don’t sell the ambulance, sell the accident!
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 Be clear about your niche and communicate it also!
👉 Stop having opinions about other topics expect your expertise
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
👉 Through Covid-19 the number of online events increased drastically
👉 There were no more stages available than ever before
Please tag two people who would benefit from reading this. 🙇♀️
You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the full interview is below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm
Richard Mulholland is a public speaker and trains people around the world how to create engaging speeches on events but also online! He is the founder of MISSING LINK: PRESENTATION POWERHOUSE and I really appreciate his time for this interview! We had a lot of fun together and I’m sure you will hear it in this episode! ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 What advice would you give in times of Corona to people who want to become a public speaker? Should they switch and become an online speaker? 👉 How can speakers build authority and get booked by organizations and businesses? 👉This is the number 1# mistake that public speaker do 👉 Why public speaking is the best way to generate leads 👉What are the key mistakes that people make when they create their presentations online? 👉 How speakers can earn revenue online 🙋 What advice would you give entrepreneurs who are starting their journey as public speakers? Please tag two people who would benefit from reading this. 🙇♀️ You can get more insights about Richard on his website: https://get.msnglnk.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Got value, please 👍 🧑🤝🧑 Let's connect to see more content like this 😁
podcast #value #content #interviews #formats #publicspeaking #publicspeaker #entrepreneur
👉 Push yourself to create something unique
👉 There are literally one million interview shows
👉 Not only think about what you say but also the way you make the show
👉 If I expect people that they give me their time, which is everybody’s most valuable resource than I better invest a lot of my time first.
👉 How to consistently provide value to the audience so that they come back!
Jason Feifer is the editor-in-chief of Entrepreneur magazine and the host of three podcasts: The Problem Solver, Pessimist Archive, and Hush Money. I had 15 minutes to speak with him about how to bring the podcast to the next level and create formats for your own business.
🙋 What advice would you give entrepreneurs who are starting with their Podcasts?
Please tag two people who would benefit from reading this. 🙇♀️
You can listen to Jasons Podcasts here:
The Problem Solver: https://www.entrepreneur.com/listen/problem-solvers
Pessimist Archive: https://pessimists.co/
Hush Money: https://www.jasonfeifer.com/hush-money
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #podcastformat #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-unique-with-your-podcast--Interview-with-Jason-Feifer-ek7chp
👉 Selling ads into the podcast
👉 The pessimist archive is a monthly show. See the podcast as an IP factory. Establishing as an expert in a specific niche. Deep dive historic research. Gave me a lot of material for using them on speaking engagements and also for a new book.
👉 Really important to focus on the long-term and not what to get from each episode!
Jason Feifer is the editor-in-chief of Entrepreneur magazine and the host of three podcasts: The Problem Solver, Pessimist Archive, and Hush Money. I had 15 minutes to speak with him about how to bring the podcast to the next level and create formats for your own business.
🙋 What advice would you give entrepreneurs who are starting with their Podcasts?
Please tag two people who would benefit from reading this. 🙇♀️
You can listen to Jasons Podcasts here:
The Problem Solver: https://www.entrepreneur.com/listen/problem-solvers
Pessimist Archive: https://pessimists.co/
Hush Money: https://www.jasonfeifer.com/hush-money
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #podcastformat #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-unique-with-your-podcast--Interview-with-Jason-Feifer-ek7chp
👉 Garage band for the recording: https://www.apple.com/mac/garageband/
👉 Descript for AI transcripts and audio/text editing: https://www.descript.com/
Jason Feifer is the editor-in-chief of Entrepreneur magazine and the host of three podcasts: The Problem Solver, Pessimist Archive, and Hush Money. I had 15 minutes to speak with him about how to bring the podcast to the next level and create formats for your own business.
🙋 What advice would you give entrepreneurs who are starting with their Podcasts?
Please tag two people who would benefit from reading this. 🙇♀️
You can listen to Jasons Podcasts here:
The Problem Solver: https://www.entrepreneur.com/listen/problem-solvers
Pessimist Archive: https://pessimists.co/
Hush Money: https://www.jasonfeifer.com/hush-money
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #podcastformat #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-unique-with-your-podcast--Interview-with-Jason-Feifer-ek7chp
👉 Big believer: Everything you’re doing should feel organic within the medium that you’re in
👉 1. Problem Solver Podcast Production 2. Use the script and rewrite it into a 600-word magazine article (language is totally different) 3. Create some story slides for Instagram
👉 Also sometimes reusing the material to LinkedIn or using the research for speeches
Jason Feifer is the editor-in-chief of Entrepreneur magazine and the host of three podcasts: The Problem Solver, Pessimist Archive, and Hush Money. I had 15 minutes to speak with him about how to bring the podcast to the next level and create formats for your own business.
🙋 What advice would you give entrepreneurs who are starting with their Podcasts?
Please tag two people who would benefit from reading this. 🙇♀️
You can listen to Jasons Podcasts here:
The Problem Solver: https://www.entrepreneur.com/listen/problem-solvers
Pessimist Archive: https://pessimists.co/
Hush Money: https://www.jasonfeifer.com/hush-money
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #podcastformat #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-unique-with-your-podcast--Interview-with-Jason-Feifer-ek7chp
👉 Problem Solver is a weekly show that runs for 15 minutes; almost like a radio show and I’m walking
👉 Own philosophy: Entrepreneurs ultimately solve problems and Jason wanted to create a show that is representing this thinking
👉 What are the resources that are available? Create a concept that is easy to repeat but also quite well defined. Every episode is about one specific problem, really direct and laser-focused. Tell the story in chronological order so that the structure already is defined
👉 Tool for AI description and edit the audio and text: https://www.descript.com/
Jason Feifer is the editor-in-chief of Entrepreneur magazine and the host of three podcasts: The Problem Solver, Pessimist Archive, and Hush Money. I had 15 minutes to speak with him about how to bring the podcast to the next level and create formats for your own business.
🙋 What advice would you give entrepreneurs who are starting with their Podcasts?
Please tag two people who would benefit from reading this. 🙇♀️
You can listen to Jasons Podcasts here:
The Problem Solver: https://www.entrepreneur.com/listen/problem-solvers
Pessimist Archive: https://pessimists.co/
Hush Money: https://www.jasonfeifer.com/hush-money
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #podcastformat #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-unique-with-your-podcast--Interview-with-Jason-Feifer-ek7chp
👉 Who is your audience? How can you best serve your audience?
👉 Be obsessed with your audience and understand their core needs
👉 You have to know: What is somebody going to say through their story or expertise and how is this going to create value for your audience?
Jason Feifer is the editor-in-chief of Entrepreneur magazine and the host of three podcasts: The Problem Solver, Pessimist Archive, and Hush Money. I had 15 minutes to speak with him about how to bring the podcast to the next level and create formats for your own business.
🙋 What advice would you give entrepreneurs who are starting with their Podcasts?
Please tag two people who would benefit from reading this. 🙇♀️
You can listen to Jasons Podcasts here:
The Problem Solver: https://www.entrepreneur.com/listen/problem-solvers
Pessimist Archive: https://pessimists.co/
Hush Money: https://www.jasonfeifer.com/hush-money
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #podcastformat #entrepreneur
🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-unique-with-your-podcast--Interview-with-Jason-Feifer-ek7chp
Jason Feifer is the editor-in-chief of Entrepreneur magazine and the host of three podcasts: The Problem Solver, Pessimist Archive, and Hush Money. I had 15 minutes to speak with him about how to bring the podcast to the next level and create formats for your own business.
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
👉 How do you plan your content? You have different podcasts: Problem Solver, Pessimist Archive, Hush Money. How do you choose f.e. the topic and the interview partner?
👉How do you create formats like Problem Solver? What are the steps for businesses that want also create great podcast episodes but don’t know how to create formats?
👉How do you recycle content? Do you reuse the material always for the Entrepreneur magazine?
👉What kind of automation tools/ software are you using?
👉What kind of monetization model/ business model are you using for your podcasts or could you recommend for podcasters who are starting?
👉What advice would you give entrepreneurs to bring their podcast to the next level?
You can listen to Jasons Podcasts here:
The Problem Solver: https://www.entrepreneur.com/listen/problem-solvers
Pessimist Archive: https://pessimists.co/
Hush Money: https://www.jasonfeifer.com/hush-money
🎯 If you need support with your content strategy then visit my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#podcast #value #content #interviews #formats #podcastformat #entrepreneur
👉 Use Trello for communication with each other
👉 It is an investment in people!
👉 What do you want to learn? What are your goals? And then I look at my schedule and ask myself: what task is a good fit so that this person can grow?
🙋 What advice would you give entrepreneurs who want to create a powerful mastermind?
Please tag two people who would benefit from reading this. 🙇♀️
You can get in touch with Haris through Instagram: https://www.instagram.com/haris_reis
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#businessowners #credibility #bookpublishing #entepreneurs #mindset #business #leverage
🎧🎧 You can listen to the whole podcast here:
👉 Produce a video where you teach for a couple of minutes about your expertise
👉 Use the audio file of your video and publish it as a podcast
👉 Create short video snippets from your previous video for social media
🙋 What advice would you give entrepreneurs who want to create a powerful mastermind?
Please tag two people who would benefit from reading this. 🙇♀️
You can get in touch with Haris through Instagram: https://www.instagram.com/haris_reis
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#businessowners #credibility #bookpublishing #entepreneurs #mindset #business #leverage
🎧🎧 You can listen to the whole podcast here:
👉 Try to support others and work with other people
👉 Ask other people to support you with your mindset
👉 Live with abundance and not limited mindset
👉 You have to be coachable
🙋 What advice would you give entrepreneurs who want to create a powerful mastermind?
Please tag two people who would benefit from reading this. 🙇♀️
You can get in touch with Haris through Instagram: https://www.instagram.com/haris_reis
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#businessowners #credibility #bookpublishing #entepreneurs #mindset #business #leverage
🎧🎧 You can listen to the whole podcast here:
👉 Asking somebodies time is never the right approach
👉 Serving others is really the key to leverage!
👉 Ask yourself: How can I serve them?
👉 Ask yourself: Can I bring value to them?
👉 Ask yourself: Who can I introduce them to?
🙋 What advice would you give entrepreneurs who want to increase their credibility?
Please tag two people who would benefit from reading this. 🙇♀️
You can get in touch with Haris through Instagram: https://www.instagram.com/haris_reis
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#businessowners #credibility #bookpublishing #entepreneurs #mindset #business #leverage
🎧🎧 You can listen to the whole podcast here:
👉 Publish a book and implement your personal story that correlates to your target audience
👉 Talk into your iPhone, send your memo to an editor from Fiverr who creates a transcript, send the transcript to another editor and then publish your book
🙋 What advice would you give entrepreneurs who want to increase their credibility?
Please tag two people who would benefit from reading this. 🙇♀️
You can get in touch with Haris through Instagram: https://www.instagram.com/haris_reis
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#businessowners #credibility #bookpublishing #entepreneurs #mindset #business
🎧🎧 You can listen to the whole podcast here: LINK
Haris Reis is a best-selling author and founder of several online businesses. He worked for Vaynermedia and is co-founder of Gamechangersmovement.com, one of the world’s best masterminds on the planet.
☝️☝️ In my interview with Haris, we spoke about these topics and questions ☝️☝️
👉 This is the number one credibility builder for your business!
👉 How to get the attention of high-level entrepreneurs?
👉 How to create premium Masterminds?
👉 A formula of how entrepreneurs and business owners can produce a lot of content
👉 How to find the right team members?
👉 How would you start from zero?
🙋 What advice would you give entrepreneurs who want to increase their impact?
Please tag two people who would benefit from reading this. 🙇♀️
You can get in touch with Haris through Instagram: https://www.instagram.com/haris_reis
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
- Your invited in TV shows, podcasts and interviewed in articles which increases your overall brand
🙋 What are the lessons that you learned as a business owner?
Please tag two people who would benefit from reading this. 🙇♀️
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Here you can get a copy of Justin Breen’s book: https://brepicbusiness.com/
You can get in touch with Justin on LinkedIn: https://www.linkedin.com/in/justinbreen1/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
You can listen to the whole interview with Justin here: https://bit.ly/3hPgoPV
#PR #businessowner #entrepreneur #journalism #pressrelease
- Newspack: Why is it a newsworthy story? Identify the real reason: A book launch? Starting a new company?
- Something new, inspirational, your original story
🙋 What are the lessons that you learned as a business owner?
Please tag two people who would benefit from reading this. 🙇♀️
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Here you can get a copy of Justin Breen’s book: https://brepicbusiness.com/
You can get in touch with Justin on LinkedIn: https://www.linkedin.com/in/justinbreen1/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
You can listen to the whole interview with Justin here: https://bit.ly/3hPgoPV
#PR #businessowner #entrepreneur #journalism #pressrelease
- Investing in your business means investing in contacts who help you accelerate!
🙋 What are the lessons that you learned as a business owner?
Please tag two people who would benefit from reading this. 🙇♀️
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Here you can get a copy of Justin Breen’s book: https://brepicbusiness.com/
You can get in touch with Justin on LinkedIn: https://www.linkedin.com/in/justinbreen1/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
You can listen to the whole interview with Justin here: https://bit.ly/3hPgoPV
#PR #businessowner #entrepreneur #journalism #pressrelease
- Often times your first gut ideas are the best one! Follow your intuition!
🙋 What are the lessons that you learned as a business owner?
Please tag two people who would benefit from reading this. 🙇♀️
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Here you can get a copy of Justin Breen’s book: https://brepicbusiness.com/
You can get in touch with Justin on LinkedIn: https://www.linkedin.com/in/justinbreen1/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
You can listen to the whole interview with Justin here: https://bit.ly/3hPgoPV
#PR #businessowner #entrepreneur #journalism #pressrelease
Justin Breen has two superpowers: he helps business owners and entrepreneurs to be mentioned in traditional media! He worked for more than 20 years as a journalist and started his own PR agency and is THE best when it comes to helping businesses with their PR. His second superpower is networking people on a global level with each other! During our first conversation, he connected me with several other entrepreneurs :)
I talked with Justin and we spoke about these questions and topics:
👉 Why is it important to think as a business owner about PR?
👉 Why partnerships are an investment and not a cost!
👉 What mistakes are entrepreneurs making when it comes to PR?
👉 What are the ingredients for a good story in your opinion?
👉 This is how PR can accelerate your business ...
Please tag two people who would benefit from reading this. 🙇♀️
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or visit my website: https://www.contentmentoring.com/
Here you can get a copy of Justin Breen’s book: https://brepicbusiness.com/
You can get in touch with Justin on LinkedIn: https://www.linkedin.com/in/justinbreen1/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#PR #businessowner #entrepreneur #journalism #pressrelease
👉 Write down your core values
👉 Collaboration is better than competition
👉 Build relationships that matter
👉 Build your ideal client avatar
Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists.
🙋 What advice would you give entrepreneurs who are starting with their PR strategy?
Please tag two people who would benefit from reading this. 🙇♀️
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
You can get in touch with Divya Parekh on her website: https://www.divyaparekh.com/ or through LinkedIn: https://www.linkedin.com/in/divyaparekh/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#publicrelations #publicrelationskills #publicrelationstips #journalism #journalists
🎧🎧 You can listen to the whole interview here: https://bit.ly/33xp9Zw
👉 Focus on how you’re showing up
👉 Read Divyas book “Expert to influencer”
👉 Everything begins with your beliefs!
👉 How are you going to impact other people and add value?
Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists.
🙋 What advice would you give entrepreneurs who are starting with their PR strategy?
Please tag two people who would benefit from reading this. 🙇♀️
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
You can get in touch with Divya Parekh on her website: https://www.divyaparekh.com/ or through LinkedIn: https://www.linkedin.com/in/divyaparekh/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#publicrelations #publicrelationskills #publicrelationstips #journalism #journalists
🎧🎧 You can listen to the whole interview here: https://bit.ly/33xp9Zw
👉 Give, give, give
👉 Comment articles
👉 Build relationships
👉 Do your research: Is this person promotion or not?
👉 Always combine your topic with relevant topics that are going on
👉 Are they promoting other people’s posts, products, launches and services?
👉 Ask yourself: How can you help the other person? Provide value first!
Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists.
🙋 What advice would you give entrepreneurs who are starting with their PR strategy?
Please tag two people who would benefit from reading this. 🙇♀️
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
You can get in touch with Divya Parekh on her website: https://www.divyaparekh.com/ or through LinkedIn: https://www.linkedin.com/in/divyaparekh/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#publicrelations #publicrelationskills #publicrelationstips #journalism #journalists
🎧🎧 You can listen to the whole interview here: https://bit.ly/33xp9Zw
⛔ Don’t offer money
⛔ Don’t know what topics are relevant for the medium
⛔ Don’t know the Contributor Guidelines
⛔ People reach out to the wrong contributor who doesn’t write about the topic
👉 The key is to build a relationship with journalists and contributors
Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists.
🙋 What advice would you give entrepreneurs who are starting with their PR strategy?
Please tag two people who would benefit from reading this. 🙇♀️
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
You can get in touch with Divya Parekh on her website: https://www.divyaparekh.com/ or through LinkedIn: https://www.linkedin.com/in/divyaparekh/
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
🎧🎧 You can listen to the whole interview here: https://bit.ly/33xp9Zw
publicrelations #publicrelationskills #publicrelationstips #journalism #journalists
Divya Parekh is a business growth strategist and author ✍️ at entrepreneur.com and many other publications. I had the chance to interview her and ask some questions about how entrepreneurs and business owners can contact journalists.
☝️☝️ Questions that I asked Divya ☝️☝️
👉 What mistakes do you see when people pitch you?
👉 What advice would you give entrepreneurs and business owners when approaching journalists?
👉 How to position yourself for meaningful impact.
👉 What rituals or habits should I include in my day for creating more impact in my life?
#publicrelations #publicrelationskills #publicrelationstips #journalism #journalists
👉 Use a formula
👉 Add more value to the marketplace
🎧🎧 You can listen to the whole podcast here: https://bit.ly/331NGWF
You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/
Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/
#businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #revenue #double
👉 Get momentum and offer a beta version with a lower price
👉 Within weeks or months position yourself and add more value and also charge a premium price
🎧🎧 You can listen to the whole podcast here: https://bit.ly/331NGWF
You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/
Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/
#businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #pricing #products #service
👉 No clear call to action
👉 Target audience size too small
🎧🎧 You can listen to the whole podcast here: https://bit.ly/331NGWF
You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/
Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/
#businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #Facebookads #misstakes
👉 Use Facebook Ads for testing your offer
👉 Use the AIDA method to create your ad:
- A: Attention
- I: Interest
- D: Desire
- A: Action
🎧🎧 You can listen to the whole podcast here: https://bit.ly/331NGWF
You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/
Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/
#businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #AIDA #method
Use the psychology of selling: Cialdini’s seven principles
- Reciprocity
- Commitment and consistency
- Liking
- Authority
- Social proof
- Scarcity
- Unity
You can listen to the whole podcast here: https://bit.ly/331NGWF
You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/
Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/
#businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #offer
- Tell your personal story and/ or the story of your brand
- People don’t buy from websites, they buy from other people
You can listen to the whole podcast here: https://bit.ly/331NGWF
You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/
Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/
#businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #marketplace
- Check bestselling books on Amazon and use the phrases from the reviews
- 1+1=100 Try to bundle different products and services that you already have
You can listen to the whole podcast here: https://bit.ly/331NGWF
You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/
Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/
#businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #margins
This was a great interview with Justin Lofton, who is founder of Business Accelerator and helps business owners to double their sales.
Questions that I asked Justin are:
- How to increase your margins as a business owner?
- How to be different and unique as an entrepreneur in the marketplace?
- How can I create an irresistible offer?
- If I’m a business owner how can I test my offer if it is really working or not?
- What are the common mistakes that entrepreneurs make when it comes to the offer and Facebook ads?
- How to create good Facebook ads?
- How do I measure the perfect price for my product or service?
- How to double and triple the revenues of my business?
You can get more business advice from Justin in his very valuable Facebook group: https://www.facebook.com/groups/223912282253708/
Do you need support with Content Marketing or your podcast? I can support and help you. Get more information on my website: https://www.contentmentoring.com/
#businessacceleration #entrepreneurs #businessadvice #businesslessons #value #contentmarketing #margins
Der wichtige Unterschied zwischen Strategie und Taktik für dein Online Business
- Strategie beantwortet die Frage: Was genau du brauchst, um erfolgreich zu werden
- Taktik beantwortet die Frage: Wie genau ich erfolgreich werde (also welche konkreten Schritte notwendig sind)
Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business?
Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT
Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter:
https://bit.ly/2QnptnK
Mehr Informationen zum Content Marketing und PR findest du auf meiner Website: https://www.contentmentoring.com/
onlinebusiness #traumkunden #positionierung #verkaufstipps #contentmarketing #mehrwertliefern #mehrwert #strategie #taktik
Was ist der Unterschied zwischen bezahlter und kostenloser Werbung?
- Bezahlte Werbung: Anzeigen auf Facebook oder anderen Social Media Kanälen
- Kostenlose Werbung: Organische Werbung auf Social Media, die ich in Gruppen poste
Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business?
Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT
Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter:
https://bit.ly/2QnptnK
Mehr Informationen zum Content Marketing und PR findest du auf meiner Website: https://www.contentmentoring.com/
onlinebusiness #traumkunden #positionierung #verkaufstipps #contentmarketing #mehrwertliefern #mehrwert #advertisement
Verlass deine Komfortzone und du wirst wunderbare Dinge erleben
- Cold Calls sind nicht mehr notwendig
- Mein Angebot muss sichtbar sein in der digitalen Welt
- Es wird immer Hater geben, die dich und/oder dein Produkt kritisieren
Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business?
Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT
Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter:
https://bit.ly/2QnptnK
Mehr Informationen zum Content Marketing und PR findest du auf meiner Website: https://www.contentmentoring.com/
onlinebusiness #traumkunden #positionierung #verkaufstipps #contentmarketing #mehrwertliefern #mehrwert #komfortzone
5 Schritte um deinen Wunschkunden zu gewinnen
- Finden
- Ansprechen
- Einladen
- Gespräch
- Lösung anbieten
Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business?
Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT
Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter:
https://bit.ly/2QnptnK
Mehr Informationen zum Content Marketing und PR findest du auf meiner Website: https://www.contentmentoring.com/
onlinebusiness #traumkunden #positionierung #verkaufstipps #contentmarketing #mehrwertliefern #mehrwert #wunschkunden
Was sind Schritte um Kunden zu gewinnen ohne dabei wie ein “Makler” rüberzukommen?
- Der Fokus sollte auch Mehrwert liegen und anderen Menschen zu helfen. Löse dich vom Gedanken etwas verkaufen zu “müssen”
Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business?
Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT
Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter:
https://bit.ly/2QnptnK
Mehr Informationen zum Content Marketing und PR findest du auf meiner Website: https://www.contentmentoring.com/
onlinebusiness #traumkunden #positionierung #verkaufstipps #contentmarketing #mehrwertliefern #mehrwert #verkauf #verkaufstraining
Wie entdecke ich was meine Zielgruppe beschäftigt?
- Facebook und LinkedIn Gruppen
- Google Recherche: Google Trends Keyword Analyse
Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business?
Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT
Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter:
https://bit.ly/2QnptnK
Mehr Informationen zum Content Marketing und PR findest du auf meiner Website: https://www.contentmentoring.com/
onlinebusiness #traumkunden #positionierung #verkaufstipps #contentmarketing #mehrwertliefern #mehrwert #googletrends #keywords
4 Fehler von Online Unternehmern
- Fokus auf Get-rich-quick Modellen
- Schwammige Positionierung
- Fehlender Fokus auf das Endergebnis
- Zu viel Konsum von Online Kursen
Peter und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business?
Die komplette Podcastfolge findet ihr unter: https://bit.ly/2GbDOBT
Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter:
https://bit.ly/2QnptnK
Mehr Informationen zum Content Marketing und PR findest du auf meiner Website: https://www.contentmentoring.com/
onlinebusiness #traumkunden #positionierung #verkaufstipps #contentmarketing #mehrwertliefern #mehrwert
Peter Martini und ich haben eine gemeinsame Podcastfolge in meinem Podcast Content Marketing Mastery aufgezeichnet. Das Thema: Wie finde ich meinen idealen Wunschkunden für mein eigenes Online Business? Es hat sehr viel Spaß gemacht mit Peter zu sprechen. Fragen, die ich im gestellt habe:
- Was sind Fehler von Online Unternehmern?
- Wie entdecke ich was meine Zielgruppe beschäftigt?
- Was sind Schritte um Kunden zu gewinnen ohne dabei wie ein “Makler” rüberzukommen?
- Was sind die konkreten Schritte um meinen Wunschkunden zu gewinnen?
- Was ist der Unterschied zwischen bezahlter und kostenloser Werbung?
- Was ist der wichtige Unterschied zwischen Strategie und Taktik für dein Online Business?
Peter hat auch ein eigenes Produkt erstellt, wo er Kunden zeigt, wie sie in fünf Schritten ihren idealen Wunschkunden finden. Mehr Details findest du unter:
https://bit.ly/2QnptnK
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Mehr Informationen findest du auf meiner Website: https://www.contentmentoring.com/
#onlinebusiness #traumkunden #positionierung #verkaufstipps #contentmarketing #mehrwertliefern #mehrwert
- Start a subscription model and start collecting monthly revenue
- Sell digital products and recycle your digital assets
You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo
Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation
podcast #contentmarketing #content #onlinemarketing #digitalmarketing #techcompanies #techy #monetization
- They don’t create content
- They don’t have a content goal
- They don’t follow a business model
You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo
Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation
podcast #contentmarketing #content #onlinemarketing #digitalmarketing #techcompanies #techy #monetization
- Hit the record button and start producing content!
- Block content creation time every day. One hour a day to create content on a daily basis!
You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo
Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation
podcast #contentmarketing #content #onlinemarketing #digitalmarketing #techcompanies #techy #monetization
- Think about business models and how to create digital revenue
- Create an offer and test it to your audience
- Use the Freemium model and create something for free that people can consume
You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo
Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation
podcast #contentmarketing #content #onlinemarketing #digitalmarketing #techcompanies #techy #monetization
- Digital Revenue: If you really want to create additional revenue than you have to create content and start thinking about a digital business model!
You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo
Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation
podcast #contentmarketing #content #onlinemarketing #digitalmarketing #techcompanies #techy #monetization
- Think in business models: There are different ways to earn money with content. The important thing is to learn business skills and think like an entrepreneur
You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo
Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation
podcast #contentmarketing #content #onlinemarketing #digitalmarketing #techcompanies #techy #monetization
- Covid-19 showed us that you need a digital business model in order to survive
- Doesn’t matter in which business you’re in you can create content and sell digital products
You can listen to the whole podcast here: https://anchor.fm/contentking/episodes/Why-tech-companies-should-create-more-content-ei1tlo
Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation
podcast #contentmarketing #content #onlinemarketing #digitalmarketing #techcompanies #techy #monetization
Adam Araujo interviewed me in his No Decaf Podcast and we talked about Content Marketing and why companies have to create more content than before Covid-19. I answered the following questions in this podcast episode:
- Why is it important for tech companies to create more content?
- What is the number one benefit that companies have when they create content?
- How can you monetize your content and your knowledge?
- How to get started with content marketing?
- What are some mistakes that companies make related to content marketing?
- How to create extra revenue with content?
#podcast #contentmarketing #content #onlinemarketing #digitalmarketing #techcompanies #techy #monetization
Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information:https://oezkardescheung.clickfunnels.com/consultation
Minhaz Arefin is Angel Investor and supports start-ups financially based on different criteria. In our conversation, he told me why he also looks at the marketing activities of start-ups and what is important for him. In our podcast show we talked about the following topics:
What is an Angel Investor?
How did you become an Angel Investor?
How do you choose startups that are worth funded? What are your criteria when you choose a company?
If somebody also wants to become an Angel Investor what advice would you give?
Do you need support with your content strategy? You can book a free consultation session with me: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Do you want more sales and better copy? I help you to increase your sales. Just follow this link for more information: https://oezkardescheung.clickfunnels.com/consultation
Do you want to get in touch with Minhaz Arefin? Then go to his LinkedIn profile https://www.linkedin.com/in/iminhazarefin/
- Was für einen Glaubenssatz besitzt du im Zusammenhang mit Geld? Sieh Geld als den Rohstoff für dein Unternehmen
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Dann schau dir meinen neuen Coaching Kurs an: https://oezkardescheung.clickfunnels.com/content
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- Digitalisierung und Mensch-sein ist kein Widerspruch. Je mehr wir digitalisieren, desto mehr Freiheiten schaffen wir uns als Menschen und haben Zeit für die wirklich wichtigen Dinge im Leben!
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- Durch Corona hat sich das Kaufverhalten verändert. User sind zurückhaltender und warten mehr ab. Deshalb müssen wir mehr Content produzieren und positive Erlebnisse schaffen.
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- Marken sind wie wir Menschen. Sie leben und wachsen, deshalb ist eine Marke auch niemals fertig, sondern entwickelt sich ständig
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Brauchst du Hilfe bei der Content Produktion? Dann ist mein Coaching Kurs interessant für dich. Hier erfährst du mehr Details: https://oezkardescheung.clickfunnels.com/content
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- Wie reagieren Menschen auf deine Ziele?: “Hm … interessant” VS “Bist du wahnsinnig?”
- Ziele zu den Sternen und du erreichst den Mond
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- Corona zeigt uns eins sehr deutlich: Unternehmen die digital gut aufgestellt werden reagieren besser auf die Krise, die die Digitalisierung vernachlässigt haben
- Unternehmen, die jetzt immer noch kein digitales Geschäftsmodell besitzen ist es fast schon zu spät!
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- Welche Glaubenssätze stecken in dir und halten dich vom Erfolg ab?
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- Wichtigste Ressource: Die eigenen Mitarbeiter
- Befähige ich meine Mitarbeiter?
- Du musst über digitale Geschäftsmodelle nachdenken
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- 100% digital agierende Unternehmensberatung
- Digitales Netzwerk aus Experten
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- Wir fangen alle klein an, aber wichtig ist nur anzufangen!
- Produziere regelmäßig Inhalte
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
- Mindset: Setz deinen Fokus auf Premium Produkte
- Wert für den Markt beginnt bei Selbstwert
- Content produzieren und Mehrwert liefern
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
In this episode, I answer some questions about Content Marketing in the Nodecaf Podcast.
If you own your own business you should create more content than ever!
- Möchtest du von deinem zukünftigen Arbeitgeber gefunden werden? Dann brauchst du Personal Branding!
- Interesse daran die perfekte Facharbeiter in dein Unternehmen zu holen? Dann benötigst du ebenfalls Personal Branding!
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance. Hier geht es zur kompletten Folge: shorturl.at/lmvFT
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
In dieser Episode spreche ich mit Norman Müller, Unternehmer und Gründer des Markenrebell Podcasts. Norman kenne ich schon seit einiger Zeit und wir haben bereits zusammen einige Podcast Folgen produziert. Jetzt sprachen wir über sein neues, spannendes Projekt Genius Alliance.
Themen über die wir gesprochen haben:
- Was ist Personal Branding und warum brauche ich das?
- Was sind erste Schritte für meine Personal Branding Strategie?
- Warum Podcast und auch Videoproduktion manchen so schwer fällt!
- Was ist Genius Alliance?
- Was ist Digital Leadership und wie kann ich das umsetzen ?
- Warum du Ideen manchmal über Bord werfen musst!
- Warum Unternehmen, die nicht digitalisieren bald verschwinden werden
- Warum wir unverschämte Ziele im Leben brauchen
- Warum Marken viel mit Organismen zu tun haben
- Warum du jetzt 17 Touchpoints bedienen musst um deine Kunden zu überzeugen
- Je mehr wir digitalisieren, desto mehr brauchen wir den Menschen!
- Warum du Geld als Rohstoff für dein Unternehmen sehen solltest!
Mehr Infos zu Genius Alliance:
https://www.markenrebell.de/genius-alliance/#.XyunjBMzaL4
Mehr Infos zur Master Mind von Norman:
https://www.markenrebell.de/mastermind-2021/#.XyvbQxMzaL4
Brauchst du Hilfe bei deiner Content Strategie? Buche ein kostenloses Vorgespräch mit mir und lass uns besprechen, wie ich dir helfen kann: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
#mastermind #digitalisierung #geniusalliance #markenrebell #marken #kommunikation #bigpicture #content #contentmarketing #onlinemarketing #digitalmarketing
Content Distribution, also die Verteilung der Inhalte, ist ein großes Thema. Wenn Sie ein lokales Unternehmen besitzen, dann machen Kooperationen mit Tageszeitungen Sinn. Aber denken Sie immer groß und skalieren Ihre Bemühungen um weiter zu wachsen.
Haben Sie eine Frage zu PR oder Content Marketing? Schreiben Sie mir gerne eine E-Mail an: oezkardes.cheung@gmail.com
Vielleicht mache ich aus Ihrer Frage ja eine neue Podcast Folge!
Interesse an einer Zusammenarbeit? Buchen Sie ein kostenloses Gespräch mit mir: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Ein große Frage für viele Unternehmen. Meine Antwort darauf: Lernen Sie das Handwerkszeug und outsourcen Sie es erst danach! Eine gute Plattform um Freelancer zu engagieren ist fiverr.com
Haben Sie eine Frage zu PR oder Content Marketing? Schreiben Sie mir gerne eine E-Mail an: oezkardes.cheung@gmail.com
Vielleicht mache ich aus Ihrer Frage ja eine neue Podcast Folge!
Buchen Sie ein kostenloses Gespräch mit mir: https://calendly.com/oezkardes-cheung/30-min?month=2020-08
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Das lernen Sie in diesem Kurs:
- Produzieren Sie Content passend zu Ihrer Zielgruppe
- Entwicklung eigener Formate und digitaler Geschäftsmodelle
- Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie
- 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet)
Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt
BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro
BONUS: Interviewführung - So gelingen Ihnen Interviews auch in schwierigen Situationen und unter Zeitdruck. Tipps zur Vor- und Nachbereitung von Interviews im Wert von 100,00 Euro
BONUS: Tech und Content Hacks - Tech Insights für Ihre erfolgreiche Content Marketing Strategie. Präsentation über Tools und Content Hacks für Ihre Content Strategie im Wert von 100,00 Euro
1. Woche (6. August) - Basics und Zielsetzung
-Definition Ihrer Content Ziele: Was wollen Sie erreichen?
-Definition von KPIs (Key Performance Indicator)
2. Woche (13. August) - Recherche & Content Erstellung
-Effiziente Recherche und Erarbeitung von Themen
-Entwicklung eigener Content Formate
3. Woche (20. August)- Digitale Geschäftsmodelle
-Digitale Geschäftsmodelle - Wie Sie aus Ihren Inhalten neue Einnahmen generieren
4. Woche (27. August) - Content Distribution
-Distribution Ihrer Inhalte
- So erreichen Sie Ihre Zielgruppe
-Erfolgreiche Pressearbeit
-So kommen Sie in Kontakt mit Journalisten
Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Das lernen Sie in diesem Kurs:
- Produzieren Sie Content passend zu Ihrer Zielgruppe
- Entwicklung eigener Formate und digitaler Geschäftsmodelle
- Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie
- 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet)
Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt
BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro
BONUS: Interviewführung - So gelingen Ihnen Interviews auch in schwierigen Situationen und unter Zeitdruck. Tipps zur Vor- und Nachbereitung von Interviews im Wert von 100,00 Euro
BONUS: Tech und Content Hacks - Tech Insights für Ihre erfolgreiche Content Marketing Strategie. Präsentation über Tools und Content Hacks für Ihre Content Strategie im Wert von 100,00 Euro
1. Woche (6. August) - Basics und Zielsetzung
-Definition Ihrer Content Ziele: Was wollen Sie erreichen?
-Definition von KPIs (Key Performance Indicator)
2. Woche (13. August) - Recherche & Content Erstellung
-Effiziente Recherche und Erarbeitung von Themen
-Entwicklung eigener Content Formate
3. Woche (20. August)- Digitale Geschäftsmodelle
-Digitale Geschäftsmodelle - Wie Sie aus Ihren Inhalten neue Einnahmen generieren
4. Woche (27. August) - Content Distribution
-Distribution Ihrer Inhalte
- So erreichen Sie Ihre Zielgruppe
-Erfolgreiche Pressearbeit
-So kommen Sie in Kontakt mit Journalisten
Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Das einzige Tool, dass Sie für Ihren Podcast brauchen: https://zencastr.com/
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Das lernen Sie in diesem Kurs:
Produzieren Sie Content passend zu Ihrer Zielgruppe
Entwicklung eigener Formate und digitaler Geschäftsmodelle
Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie
4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet)
Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt
BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro
BONUS: Interviewführung - So gelingen Ihnen Interviews auch in schwierigen Situationen und unter Zeitdruck. Tipps zur Vor- und Nachbereitung von Interviews im Wert von 100,00 Euro
BONUS: Tech und Content Hacks - Tech Insights für Ihre erfolgreiche Content Marketing Strategie. Präsentation über Tools und Content Hacks für Ihre Content Strategie im Wert von 100,00 Euro
1. Woche (6. August) - Basics und Zielsetzung
-Definition Ihrer Content Ziele: Was wollen Sie erreichen?
-Definition von KPIs (Key Performance Indicator)
2. Woche (13. August) - Recherche & Content Erstellung
-Effiziente Recherche und Erarbeitung von Themen
-Entwicklung eigener Content Formate
3. Woche (20. August)- Digitale Geschäftsmodelle
-Digitale Geschäftsmodelle - Wie Sie aus Ihren Inhalten neue Einnahmen generieren
4. Woche (27. August) - Content Distribution
-Distribution Ihrer Inhalte
- So erreichen Sie Ihre Zielgruppe
-Erfolgreiche Pressearbeit
-So kommen Sie in Kontakt mit Journalisten
Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Das lernen Sie in diesem Kurs:
Produzieren Sie Content passend zu Ihrer Zielgruppe
Entwicklung eigener Formate und digitaler Geschäftsmodelle
Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie
4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet)
Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt
BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro
BONUS: Interviewführung - So gelingen Ihnen Interviews auch in schwierigen Situationen und unter Zeitdruck. Tipps zur Vor- und Nachbereitung von Interviews im Wert von 100,00 Euro
BONUS: Tech und Content Hacks - Tech Insights für Ihre erfolgreiche Content Marketing Strategie. Präsentation über Tools und Content Hacks für Ihre Content Strategie im Wert von 100,00 Euro
1. Woche (6. August) - Basics und Zielsetzung
-Definition Ihrer Content Ziele: Was wollen Sie erreichen?
-Definition von KPIs (Key Performance Indicator)
2. Woche (13. August) - Recherche & Content Erstellung
-Effiziente Recherche und Erarbeitung von Themen
-Entwicklung eigener Content Formate
3. Woche (20. August)- Digitale Geschäftsmodelle
-Digitale Geschäftsmodelle - Wie Sie aus Ihren Inhalten neue Einnahmen generieren
4. Woche (27. August) - Content Distribution
-Distribution Ihrer Inhalte
- So erreichen Sie Ihre Zielgruppe
-Erfolgreiche Pressearbeit
-So kommen Sie in Kontakt mit Journalisten
Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Das lernen Sie in diesem Kurs:
- Produzieren Sie Content passend zu Ihrer Zielgruppe
- Entwicklung eigener Formate und digitaler Geschäftsmodelle
- Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie
- 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet)
- Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt
- BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro
- BONUS: Interviewführung - So gelingen Ihnen Interviews auch in schwierigen Situationen und unter Zeitdruck. Tipps zur Vor- und Nachbereitung von Interviews im Wert von 100,00 Euro
- BONUS: Tech und Content Hacks - Tech Insights für Ihre erfolgreiche Content Marketing Strategie. Präsentation über Tools und Content Hacks für Ihre Content Strategie im Wert von 100,00 Euro
1. Woche (6. August) - Basics und Zielsetzung
-Definition Ihrer Content Ziele: Was wollen Sie erreichen?
-Definition von KPIs (Key Performance Indicator)
2. Woche (13. August) - Recherche & Content Erstellung
-Effiziente Recherche und Erarbeitung von Themen
-Entwicklung eigener Content Formate
3. Woche (20. August)- Digitale Geschäftsmodelle
-Digitale Geschäftsmodelle - Wie Sie aus Ihren Inhalten neue Einnahmen generieren
4. Woche (27. August) - Content Distribution
-Distribution Ihrer Inhalte
- So erreichen Sie Ihre Zielgruppe
-Erfolgreiche Pressearbeit
-So kommen Sie in Kontakt mit Journalisten
Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Das lernen Sie in diesem Kurs:
- Produzieren Sie Content passend zu Ihrer Zielgruppe
- Entwicklung eigener Formate und digitaler Geschäftsmodelle
- Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie
- 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet)
- Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt
- BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro
- BONUS: Interviewführung - So gelingen Ihnen Interviews auch in schwierigen Situationen und unter Zeitdruck. Tipps zur Vor- und Nachbereitung von Interviews im Wert von 100,00 Euro
- BONUS: Tech und Content Hacks - Tech Insights für Ihre erfolgreiche Content Marketing Strategie. Präsentation über Tools und Content Hacks für Ihre Content Strategie im Wert von 100,00 Euro
1. Woche (6. August) - Basics und Zielsetzung
-Definition Ihrer Content Ziele: Was wollen Sie erreichen?
-Definition von KPIs (Key Performance Indicator)
2. Woche (13. August) - Recherche & Content Erstellung
-Effiziente Recherche und Erarbeitung von Themen
-Entwicklung eigener Content Formate
3. Woche (20. August)- Digitale Geschäftsmodelle
-Digitale Geschäftsmodelle - Wie Sie aus Ihren Inhalten neue Einnahmen generieren
4. Woche (27. August) - Content Distribution
-Distribution Ihrer Inhalte
- So erreichen Sie Ihre Zielgruppe
-Erfolgreiche Pressearbeit
-So kommen Sie in Kontakt mit Journalisten
Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen: https://oezkardescheung.clickfunnels.com/content
Das lernen Sie in diesem Kurs:
- Produzieren Sie Content passend zu Ihrer Zielgruppe
- Entwicklung eigener Formate und digitaler Geschäftsmodelle
- Kontaktaufnahme mit Journalisten und erste Schritte für Ihre PR Strategie
- 4 Wochen Coaching Kurs mit einem Call pro Woche (Calls werden alle aufgezeichnet)
- Die Calls finden immer am Donnerstag von 13:00-14:30 Uhr statt
- BONUS: Content Marketing Basics - Video Online Kurs im Wert von 50,00 Euro
- BONUS: Interviewführung - So gelingen Ihnen Interviews auch in schwierigen Situationen und unter Zeitdruck. Tipps zur Vor- und Nachbereitung von Interviews im Wert von 100,00 Euro
- BONUS: Tech und Content Hacks - Tech Insights für Ihre erfolgreiche Content Marketing Strategie. Präsentation über Tools und Content Hacks für Ihre Content Strategie im Wert von 100,00 Euro
1. Woche (6. August) - Basics und Zielsetzung
-Definition Ihrer Content Ziele: Was wollen Sie erreichen?
-Definition von KPIs (Key Performance Indicator)
2. Woche (13. August) - Recherche & Content Erstellung
-Effiziente Recherche und Erarbeitung von Themen
-Entwicklung eigener Content Formate
3. Woche (20. August)- Digitale Geschäftsmodelle
-Digitale Geschäftsmodelle - Wie Sie aus Ihren Inhalten neue Einnahmen generieren
4. Woche (27. August) - Content Distribution
-Distribution Ihrer Inhalte
- So erreichen Sie Ihre Zielgruppe
-Erfolgreiche Pressearbeit
-So kommen Sie in Kontakt mit Journalisten
Dieses Angebot gilt bis 31.7 um 18 Uhr. Hier der Link zu mehr Informationen und zur Anmeldung: https://oezkardescheung.clickfunnels.com/content
Lesson number 1: Practice and create block times! Block your time on a weekly basis for creating videos!
Lesson number 2: Train your voice! Speak up and use your voice as a weapon for your videos and podcast!
I learned so much from Roger Love and if you're a speaker or coach you should definitely listen to this session with him:
On-Camera Confidence Tips Your Competition Doesn't Want You To Know; Taught By Celebrity Voice Coach Roger Love
Here is the link:
https://bit.ly/30mU21q
There is no easy way to create authentic videos. You have to do it often - at least once a week.
- Block your time once a week where you produce videos
- The only thing that matters is the number of minutes that you record in front of a video - increase this number constantly!
Do you want:
- More sales of digital products?
- More booked consulting spots?
If yes then book now a private session with me on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation
You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.
Interviews are a great way to create content for your website. How to make sure that the interview is going to be great?
- Make good research: Read everything you can find about your topic or about the person that you’re going to interview.
- Plan the interview: Write down all the questions that you have and cluster your questions. Simulate the interview and speak with somebody as if he/she is the interview partner. So can you lead the conversation and get the most out of the talk.
Do you want:
- More sales of digital products?
- More booked consulting spots?
If yes then book now a private session with me on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation
You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.
The headline is the first thing that people read. Make sure it grabs the attention of your audience.
- Mention the target audience: 10 steps to help small enterprises in their marketing
- Offer a solution to a problem: How to find content ideas for your audience and make more sales
Do you want:
- More sales of digital products?
- More booked consulting spots?
If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation
You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.
- First of all, produce it yourself and don’t outsource it to an extern agency. You’re the expert so therefor you have to become a content machine and tell people about your product and your service. This is very important!
- Recycle content. Produce a video, reuse this video for your podcast, and then use it also as a baseline for your blog post.
Do you want:
- More sales of digital products?
- More booked consulting spots?
If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation
You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.
The short answer is: you have to create content! That is maybe not that satisfying so, therefore, one more piece of advice. How to structure your video and your podcast:
- Introduce yourself
- Teach some lessons about your topic
- In the end, you’re offering your help and saying something like: “ Hope this serves if you need additional help you can book a free call with me where we can speak about your current situation and how to improve your sales.”
Do you want:
- More sales of digital products?
- More booked consulting spots?
If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation
You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.
Basically there are three ways how to reach your target audience with content:
- Earned media: Reviews that customer write, press releases;
- Paid media: Online Advertisement;
- Owned media: Corporate Blog, Social Media Accounts;
It is important that you have strategies for all three of them and work on them at the same time. My wish for you is to be everywhere so that you win new lifetime clients with the content that you produce.
Do you want:
- More sales of digital products?
- More booked consulting spots?
If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation
You can register until July 17th, 6:00 p.m. After that, I will take out this opportunity.
First of all, try to solve problems or answer specific questions. How do you find problems and questions about your audience?
- https://trends.google.com/trends/ Check your keywords and find out what people are searching
- https://Answerthepublic.com is a great tool to identify specific questions that people are asking
- https://www.quora.com/ is a great platform to find specific questions and also come in contact with a big community
Do you want:
- More sales of digital products?
- More booked consulting spots?
If yes then book now a private session with me and I will improve your content. The private session will be on July 20th from 12 until 1:30 p.m. (Berlin time). You can find more information here: https://oezkardescheung.clickfunnels.com/consultation
Content Distribution besteht aus drei Bereichen: Earned, paid und owned media. Die Distribution beschäftigt sich mit der Frage, wie erreichen meine Inhalte die Zielgruppe. Dabei gibt es unterschiedlichste Kanäle, die Unternehmen nutzen können.
Earned Media: Kundenrezensionen, Pressearbeit;
Paid Media: Werbebanner, Social Media Anzeigen;
Owned Media: Unternehmenswebsite, Social Media Kanäle;
Brauchen Sie Content der funktioniert und Ihre Verkaufszahlen erhöht? In meinem neuen Coaching Kurs behandeln wir genau dieses Thema. Am Ende dieser vier Wochen werden Sie in der Lage sein immer wieder Content zu produzieren und ein eigenes digitales Geschäftsmodell zu etablieren. Mehr Infos zum Coaching Kurs finden Sie unter: https://oezkardescheung.clickfunnels.com/content
Eine spannende Frage: Wie verdient man eigentlich Geld im Internet? Das hängt immer davon ab, welches digitale Geschäftsmodell man nutzt. In diesem kurzen Ausschnitt in der Peter Martini Show von Peter Martini beantworte ich genau diese Frage.
Zwei digitale Geschäftsmodelle sind:
- Freemium Modell
- Abo Modell
Brauchen Sie Content der funktioniert und Ihre Verkaufszahlen erhöht? In meinem neuen Coaching Kurs behandeln wir genau dieses Thema. Am Ende dieser vier Wochen werden Sie in der Lage sein immer wieder Content zu produzieren und ein eigenes digitales Geschäftsmodell zu etablieren. Mehr Infos zum Coaching Kurs finden Sie unter: https://oezkardescheung.clickfunnels.com/content
Ein Gesprächsausschnitt mit Norman Müller in seinem Markenrebell Podcast. Vielen Dank für die Einladung zum Markenrebell Podcast!
Unternehmen die keinen Content produzieren werden mittel- bis langfristig aus dem Markt gedrängt. Egal ob Sie ein mittelständisches Unternehmen oder ein großer Konzern sind - Sie müssen zu einer Content Maschine werden und digitale Inhalte produzieren. Die Kunden von heute haben mit einem Klick Information über alle Produkte. Sie können nur überleben indem Sie gute Geschichten erzählen und guten Mehrwert für die Kunden produzieren.
Brauchen Sie Content der funktioniert und Ihre Verkaufszahlen erhöht? In meinem neuen Coaching Kurs behandeln wir genau dieses Thema. Am Ende dieser vier Wochen werden Sie in der Lage sein immer wieder Content zu produzieren und ein eigenes digitales Geschäftsmodell zu etablieren. Mehr Infos zum Coaching Kurs finden Sie unter: https://oezkardescheung.clickfunnels.com/content
What should I say in my videos or podcasts?
- Introduce yourself
- Use this formula: I help X, to get Y results
Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF: https://mailchi.mp/a9eed918c4af/contentstrategy
3 Things You Need to Sell Online:
- Order Page
- Accept payments
- Digital product
Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF: https://mailchi.mp/a9eed918c4af/contentstrategy
How can you monetize what you know?
- Create digital products
- Start your own personal brand
- Start with consulting
Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF:
https://mailchi.mp/a9eed918c4af/contentstrategy
Why people don’t create content:
- Don’t believe in themselves
- Afraid for criticism
- Perfectionism
Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF:
https://mailchi.mp/a9eed918c4af/contentstrategy
Why everybody should create digital products
- Monetize your knowledge and help other people
- Internet works 24/7
Need help with your content strategy? My name is Ceyhun Yakup Özkardes-Cheung, just call me Yakup, and I'm working as a content manager in Hamburg, Germany. I have experience as a digital editor, author, and published several publications on Amazon. If you need support with your content plan download my FREE PDF:https://mailchi.mp/a9eed918c4af/contentstrategy
In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts and strategies about marketing in the modern world. In this two-part series I will share 29 lessons from these marketers. This episode is part two.
This is also the article that I published about the lessons I learned from the book:
https://www.linkedin.com/pulse/29-lessons-from-worlds-best-marketers-part-2-%C3%B6zkardes-cheung/
Im Marketing wird viel über Zielgruppen geredet und das ist auch wichtig. Denn um bestimmte Produkte und Dienstleistungen zu vermarkten ist es wichtig zu wissen, an wen genau diese gerichtet sind. Es gibt verschiedene Personas und Möglichkeiten die Zielgruppe zu ermitteln, doch man sollte es bei dem Thema nicht übertreiben. Letztendlich sind es reale Personen, die wir erreichen möchten und diese haben Gefühle und bestimmte Interessen. Versuchen Sie diese immer mit zu berücksichtigen.
Mehr Infos zu meinem Coaching Programm: https://oezkardescheung.clickfunnels.com/content
- Are there any Ads? Check Google and Facebook ads if there are any ads
- Check online courses on udemy.com:Are there any courses sold in your niche?
- Check Google Trends. How big is the search volume for your niche and is it constant over a longer period?
Youtube ist eine Suchmaschine, die auf Videos spezialisiert ist und ein riesiges Angebot an Themen zur Verfügung stellt. Jeder User kann einen eigenen Youtube Channel starten und heute sind die Startbedingungen für den eigenen Vlog (Video Blog) sehr einfach, denn ein Smartphone mit einer guten Kamera reicht bereits. Niemals vergessen: die Apollo 11 und das Team von Neil Armstrong hatten weniger Rechenleistung, um zum Mond zu kommen, als ein modernes Smartphone: https://theconversation.com/would-your-mobile-phone-be-powerful-enough-to-get-you-to-the-moon-115933
Mehr Infos über Content Marketing finden Sie in meinem Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Xing ist ähnlich wie LinkedIn eine Business Plattform für den DACH Raum und bietet vielfältige möglichen Content auszuspielen. Zwei davon sind zum einen Sponsored Articles und Mailings. Beim Sponsored Article wird der produzierte Inhalt der Zielgruppe vorgesetzt und erscheint wie ein redaktioneller Beitrag. Beim Sponsored Mailing handelt es sich um eine personalisierte Nachricht an die relevante Zielgruppe. Mehr Infos zu meinem Coaching Programm: https://oezkardescheung.clickfunnels.com/content
In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world. In this two-part series, I will share 29 lessons from these marketers.
I also published two articles with the lessons on my LinkedIn Account
Part 1:
https://www.linkedin.com/pulse/29-lessons-from-worlds-best-marketers-ceyhun-yakup-%C3%B6zkardes-cheung/
Part 2:
https://www.linkedin.com/pulse/29-lessons-from-worlds-best-marketers-part-2-%C3%B6zkardes-cheung/
Two reasons why you should create a lot of Content: 1. Building authority 2. Networking
Ein Whitepaper oder auch Weißbuch ist ein Dokument ( in der Regel ein PDF) dass ein bestimmtes Problem löst. Whitepaper sind sehr beliebt, da man sie einfach runterladen und schnell konsumieren kann. In der Regel sind Whitepaper zwischen zwei bis maximal 20 Seiten lang und bieten sachlich einen konkreten Mehrwert für Leser. Online Marketer nutzen Whitepaper zur Lead Generierung und zum Erwerb von Kontaktdaten im Austausch für den Download. Mehr Infos über Content Marketing in meinem Coaching Kurs unter: https://oezkardescheung.clickfunnels.com/content
Video oder Bewegtbild gehört zu der anspruchsvollsten Disziplin im Bereich Content Marketing. Jeder der bereits ein eigenes Video erstellt hat merkt schnell wie schwierig und anstrengend das sein kann. Genau wie jede andere Disziplin gehört Übung auch bei Videos dazu.
1. Einfach machen
Wichtig ist die Routine und die regelmäßige Erstellung von Videos. Wenn Sie wirklich besser werden möchten, dann brauchen Sie mindestens die wöchentliche Routine! Machen wir uns nichts vor: Viele Videos werden erstmal gar nicht benutzt werden, sondern werden Sie löschen - was auch normal ist. Je öfter Sie vor der Kamera stehen, desto besser werden Sie!
2. Stichpunkte im Kopf haben
Authentisch zu bleiben ist sehr wichtig! Lernen Sie nicht ein Skript auswendig sondern merken Sie sich einige Stichpunkte und reden Sie frei in die Kamera. Das wirkt natürlicher als einen Text auswendig zu lernen.
Mehr Infos zu meinem Content Coaching Programm finden Sie unter:
https://oezkardescheung.clickfunnels.com/content
Online Umfragen sind ein effizientes Tool, um die Bedürfnisse und Probleme der eigenen Zielgruppe zu identifizieren. Mit simplen Fragen kann ich meine Zielgruppe schnell erreichen und viele Insights über sie erfahren. Mehr Infos zu meinem Content Coaching Programm finden Sie unter:
https://oezkardescheung.clickfunnels.com/content
TikTok ist eines der am schnellsten wachsenden Social Media Kanäle. TikTok hat eine unglaublich dynamische Community und sehr viele Junge User. TikTok als App zu nutzen ist wie ein eigenes Videostudio im eigenen Smartphone zu besitzen. Die Besonderheit bei TikTok im Gegensatz zu Facebook und Instagram ist die volle Bildschirmfläche, die bei TikTok genutzt wird.Mehr Infos zu meinem Content Coaching Programm finden Sie unter: https://oezkardescheung.clickfunnels.com/content
Geschichten faszinieren uns Menschen und bleiben im Gedächtnis. Das merkt man bei Kindern. Daten und Fakten interessieren Kinder nicht, sondern spannende Geschichten. Deshalb nutzen auch Unternehmen Storytelling als Marketing Tool, um im Gedächtnis ihrer Kunden zu bleiben. Mehr Infos zu meinem Coaching Programm: https://oezkardescheung.clickfunnels.com/content
ROI (Return on investment) ist bei Content Marketing ein großes Thema, denn viele Unternehmen scheuen davor zurück Content zu produzieren, da Sie unsicher sind was Ihnen das genau bringt. Das ist allerdings mittel- und langfristig zu kurz gedacht. Denn viele verstehen nicht, dass Sie Inhalte und Mehrwert kostenlos zur Verfügung stellen müssen, um langfristig neue Kunden zu gewinnen. Ein großes Problem, dass Unternehmen am Anfang haben ist ein konkretes Ziel. Es fehlt eine konkrete Content Marketing Strategie und dadurch sind die Ausgaben nicht wirklich gedeckt. Deshalb ist es am Anfang so wichtig die eigenen Content Ziele zu definieren und eine Strategie zu ermitteln. Mehr Infos zu meinem Coaching Programm finden Sie unter: https://oezkardescheung.clickfunnels.com/content
Quote Cards oder auch Zitate Karten sind ein beliebtes Tool für Social Media. Die Grundidee: Starke Zitate werden auf einem zum Thema passenden Hintergrund platziert und bei Social Media und/oder bei Blogbeiträgen veröffentlicht. Mehr Infos über Content Marketing finden Sie in meinem Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Podcast sind ein beliebtes Content Format und wachsen sehr stark. Im Grunde ist es eine Audiodatei die aufgezeichnet wird und in dem ein bestimmtes Thema behandelt wird. Das ist vereinfacht gesprochen was ein Podcast ist. Inzwischen gibt es sehr einfache Möglichkeiten und technischen Bedingungen sind sehr einfach geworden. Ein nützlicher Tipp von meiner Seite: Wiederverwerten Sie die Inhalte die Sie produzieren. Also wenn Sie ein Video produziert habe, dann nehmen Sie das Video und speichern die Audiospur separat ab. Diese Audiospur können Sie dann als Podcast veröffentlichen. Mehr Infos zu Content Marketing finden Sie in meinem Coaching Kurs unter:
https://oezkardescheung.clickfunnels.com/content
Ich hatte in der Vergangenheit sehr viele Online Kurse konsumiert und auch bereits einige hergestellt. Es ist ein tolles Tool, um sich weiterzubilden, da ich als User in meinem eigenen Tempo die Inhalte konsumieren kann und von überall in der Welt das machen kann (solange ich eine stabile Internetverbindung und einen Laptop habe). Egal in welcher Branche Sie tätig sind lohnt es sich mit dem Thema Online Kurs zu beschäftigen. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Newsletter Marketing ist effektiv und auch sehr beliebt bei Usern. Typischerweise nutzen viele Unternehmen Newsletter um Coupons oder zeitlich befristete Angebote bei Ihrer Kundschaft zu pushen. Es gibt unterschiedliche Tools, um E-Mail Marketing zu nutzen. Hier sind drei Tools, die ich selber auch genutzt habe und die ich weiterempfehlen kann. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Wer Content produziert braucht eine Form der Organisation der Inhalte - oder anders ausgedrückt Sie brauchen ein Content Management System. Der Grund dafür ist simpel: Wenn mehrere Personen an der Umsetzung beteiligt sind, müssen diese organisiert werden, damit sie auch zu einem späteren Zeitpunkt wiederverwertet werden können. Genau das macht ein CMS, mit dessen Hilfe Sie Inhalte erstellen, bearbeiten und organisieren können. Egal ob es sich um Texte, Bilder, Videos oder Multimedia-Dokumente handelt.
Neben einem Content Management haben Sie im Idealfall auch einen Content Manager, also eine Person, die Ihre Inhalte organisiert und aufbereitet, sodass Ihre Inhalte wie im Autopilot laufen und ständig Nachschub an Inhalten produziert und ausgespielt wird. Denken Sie über Content als eine langfristige Investition. Sie erstellen Inhalte nicht um Sie einmalig zu benutzen, sondern immer wieder zu nutzen. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Ein Lead ist eine Begriff aus dem Vertrieb bzw. aus dem Marketing und beschreibt eine Kontaktanbahnung oder die Angabe von Kontaktinformationen durch einen potenziellen Interessenten. Dabei wird zwischen MQL (Marketing Qualified Lead) und SQL (Sales Qualified Lead) unterschieden. MQLs sind Kontakte, die z.B. ein Whitepaper heruntergeladen haben, dagegen sind SQLs bereits informierte und am Kauf eines konkreten Produkts oder einer Dienstleistung interessierte User. Leads können je nach Unternehmensziele und KPIs unterschiedliche Ausprägungen haben: E-Mail Adressen, Telefonnummer, Positionstitel und weitere Unternehmensdaten. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
KPI (Key Performance Indicator) ist eine konkrete Zieldefinition eines Unternehmens zur Erfolgsmessung der eigenen Kampagnen. KPIs unterscheiden sich stark von Unternehmen zu Unternehmen und teilweise sogar innerhalb einzelner Abteilungen. Mögliche KPIs: Anzahl der registrierten Besucher für ein Webinar in Monat, Newsletter Anmeldungen, Impressions bei Social Media Posts oder auch die Google Sichtbarkeit der eigenen Website sind mögliche KPIs. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Die Headline oder auch Titel ist oftmals das erste was User lesen, deshalb muss Sie griffig und interessant sein. Sie sollte Neugier wecken und spannend sein! Wie schreibt man also gute Headlines? Generelle Faustregel sollte lauten, dass wenn man nur die Headline liest auch versteht für wen und was damit erreicht werden kann. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Joe Pulizzi ist ein Content Experte, Mitgründer des Content Marketing Institutes und mehrfacher erfolgreicher Buchautor und Podcaster. Jeder der sich mit Content beschäftigt sollte zumindest seinen Namen kennen, denn er liefert großen Mehrwert auf seiner Website und seinem Podcast. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Infografiken sind visualisierte Daten in Form von Grafiken. Sinn und Zweck davon ist es mithilfe einer Grafiken Daten zu transportieren und einfach und verständlich zu vermitteln. Infografiken sind sehr beliebt, da Sie komplexe Sachverhalte auf spielerische Art näher bringen. Sie sind einfach zu konsumieren und besonders gut für Social Media geeignet.
Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Graphics Interchange Format ist ein Grafikformat, ähnlich wie ein JPG. Ein GIF ist also eine Bilddatei mit der Dateiendung GIF. Während JPG-Dateien starre Bilder sind, ist eine GIF-Datei häufig animiert und wiederholt sich meistens nach wenigen Sekunden. GIFs sind einfach zu konsumieren, witzig und eine Mittelformat zwischen Bildern und Videos. Sie können GIFs auch selber produzieren: Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Content Formate sind die konkrete Erstellung und das was User am Ende des Tages auf Ihrer Website oder auf Ihren Social Media Kanälen sehen. Dabei gibt es als grobe Formate: Text-, Video-, Bild- und Audioformate. Wie genau die einzelne Ausspielung aussieht hängt von der eigenen Zielgruppe ab. Es gibt ganz unterschiedliche Content Formate: Social Media Posts , Podcasts, Video Blog, Newsletter, Infografiken und viele mehr. Die Frage, welches Format Sie nutzen sollten, hängt auch immer von der eigenen Zielgruppe ab. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
E wie Editorial Calendar
Editorial Calendar oder auch Redaktionskalender ist ein wichtiges Organisationstool, um die zukünftigen Inhalte für Ihre Website und Ihre Social Media Kanäle zu planen. Planung ist nämlich sehr wichtig für den Erfolg Ihrer Content Marketing Strategie. Viele Redaktionen nutzen eine simple Excel Datei mit den verschiedenen Spalten der Social Media Kanäle. Als Anregung für die Themen empfehlen sich Aktionstage, Feiertage oder auch große Sportevents. Mehr Infos finden Sie in meinen neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
D wie Digital Marketing oder auch Online Marketing ist eine Unterkategorie des Marketing, dass sich in erster Linie auf online Aktionen konzentriert. Dabei ist die Bandbreite an Themen sehr groß: Angefangen von Online Pressearbeit, Suchmaschinenoptimierung bis hin zur Erstellung von Landing Pages. Mehr Infos über das Thema Content Marketing finden Sie in meinem neuen Coaching Kurs: https://oezkardescheung.clickfunnels.com/content
Was ist Content?
Content ist der Oberbegriff für Inhalte und ist sehr vielschichtig. Content beinhaltet u.a. folgende Dinge: e-books, Whitepaper, Social Media Posts, Newsletter Inhalte, Bilder, Illustrationen, Grafiken, GIFS, Videos, Audios, Podcasts, Blogs und vieles mehr.
Links auf denen Sie hilfreiche Tipps und Marketing Beispiele finden:
Content Marketing Institute:
https://contentmarketinginstitute.com/what-is-content-marketing/
Neil Patel:
https://neilpatel.com/de/
Marketing Examples:
https://marketingexamples.com
Für mehr Tipps über Content Marketing: https://www.facebook.com/ContentMarketingMastery/
Brauchen Sie Hilfe bei Ihrer Content Strategie? Hier der Link zu meinem Content PDF: https://mailchi.mp/77c4edd555ff/contentstrategie
Bei Interesse zu einer Zusammenarbeit vereinbaren Sie ein kostenloses Vorgespräch:https://calendly.com/oezkardes-cheung/15min?month=2020-05
B - Blog
Blogs sind sozusagen die Baseline für Ihren Content. Egal ob Sie Texte, Videos oder Audios produzieren, irgendwo müssen Sie die Inhalte ausspielen. Das passiert in der Regel auf Ihrem Blog. Dabei gibt es eine große Bandbreite an Dienstleistern von denen Sie auswählen können. Hier sind drei Links:
Wordpress: https://wordpress.com
Wix: https://www.wix.com/
Weebly: https://www.weebly.com/de
Vergessen Sie dabei nicht die Impressumspflicht! Ansonsten kann es zu Abmahnungen kommen. Hier ein hilfreicher Link zur Erstellung eines kostenloses Impressums:
https://www.e-recht24.de/impressum-generator.html
Für mehr Tipps über Content Marketing: https://www.facebook.com/ContentMarketingMastery/
Brauchen Sie Hilfe bei Ihrer Content Strategie? Hier der Link zu meinem Content PDF: https://mailchi.mp/77c4edd555ff/contentstrategie
Bei Interesse zu einer Zusammenarbeit vereinbaren Sie ein kostenloses Vorgespräch:https://calendly.com/oezkardes-cheung/15min?month=2020-05
Content Marketing ist ein weites Feld, deshalb erkläre ich in meinem Content ABC die Standard Begriffe. Heute geht es um die Analyse.
Inhalte werden im Content Marketing nicht nur produziert, sondern auch analysiert. Das ist ein großer Vorteil zu offline Kampagnen. Es gibt viele Tools und Software die Inhalte analysieren kann.
Analyse Tools zur Auswertung von Themen und Inhalten:
Google Trends: https://trends.google.com/trends/?geo=US
Google Trends ist sehr gut um herauszufinden welche Keywords Ihre potenzielle Zielgruppe nutzt. Dabei ist es möglich Keywords und Nutzerverhalten geografisch einzuschränken und z.B. Keyword Recherche in Deutschland zu analysieren. Das Tool ist übrigens kostenlos!
Google Analytics: https://marketingplatform.google.com/about/analytics/
Google Analytics ist dann eher für fortgeschrittene Marketer, die bestimmte Kampagnen tracken möchten. Man kann eine Website tracken und nachvollziehen woher Klicks kommen (von Social Media oder von geschalteten Anzeigen).
Für mehr Tipps über Content Marketing: https://www.facebook.com/ContentMarketingMastery/
Bei Interesse zu einer Zusammenarbeit einfach ein paar Fragen ausfüllen und danach vereinbaren wir ein kostenloses Vorgespräch: https://www.surveymonkey.de/r/MZDRSTG
Diese vier Tools helfen dir beim Content Marketing: buffer (Social Media Automatisierung), Pablo (Fotodatenbank), Mailchimp (Email Marketing System) und Surveymonkey (zur Erstellung von Umfragen).
Egal ob Influencer oder Unternehmer. Jeder sollte gute Pressearbeit machen und Content produzieren.