The Unified Brand - Branding Podcast: Recent Episodes
Elements Brand Management
The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight.
Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance.
Jim shares compelling stories, including the journey of creating a spiked aguas frescas product for Mexican-American consumers and the challenges of launching innovative products.
Learn why traditional market research often falls short and how immersing yourself in the lives of your consumers can unlock powerful insights that drive brand success.
Tune in to explore the future of branding and how to forge lasting emotional connections with your audience.
Jim's Linkedin - https://www.linkedin.com/in/jim-pietruszynski-4a30836/
Soulsight - https://soulsight.com
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Dive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh.
Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment.
In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and extract invaluable lessons you can apply to make your brand iconic.
Whether you're a founder, marketer, or business professional, learn how to brand smarter, not harder, and build a brand that stands out from the competition. Tune in for weekly insights to transform your brand strategy and visual identity.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
In this engaging episode of The Unified Brand Podcast, we dive deep into the evolving landscape of marketing with Mitch Duckler, an expert in brand strategy and technology. Mitch, who has authored a thought-provoking book on contemporary marketing trends, shares his insights on how transparency, purpose, and emerging technologies like blockchain and augmented reality are transforming the industry.
Key Highlights from the Conversation:
- The Shift Towards Transparency and Authenticity: Mitch emphasizes the importance of transparency and authenticity in building trust with consumers, particularly among Gen Z. He discusses how modern brands are using these principles to forge stronger connections with their audience, moving beyond traditional marketing tactics.
- The Role of Blockchain and Web3: Mitch explains how blockchain technology and Web3 are redefining data privacy and security, allowing brands to create more secure and trustworthy relationships with their customers. He highlights the crucial role these technologies play in fostering a more open and voluntary engagement between brands and their audiences.
- Case Studies of Innovative Brands: We explore practical examples from leading brands. Mitch discusses how Accenture is leveraging its purpose to align with business strategy, and how Sephora is using AI and augmented reality to personalize customer experiences in unprecedented ways. These case studies illustrate the real-world application of the concepts Mitch discusses in his book.
- Navigating the Future of Marketing: Mitch provides a forward-looking perspective on how societal trends and technological advancements are shaping the future of marketing. He reflects on the ongoing evolution of marketing strategies and the importance of staying ahead in a rapidly changing landscape.
About Mitch Duckler: Mitch Duckler is a seasoned marketing professional and the author of 'The Future Ready Brand'. With extensive experience in brand strategy and a keen understanding of technological trends, Mitch offers valuable insights into how brands can adapt and thrive in the digital age.
Where to Find More: Learn more about Mitch Duckler, his book, and his firm at fullsurge.com. The book is available at major online retailers including Amazon and Barnes & Noble.
Join the Conversation: We hope you enjoy this enlightening episode with Mitch Duckler. Be sure to listen, subscribe, and leave a review to let us know your thoughts!
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Are you tired of attracting the wrong clients?
It's time to redefine your brand. In this episode, we dive deep into the art and science of brand positioning.
Discover the 5 essential steps to create a magnetic brand that attracts your ideal customers and sets you apart from the competition. From market research to crafting a compelling brand personality, we've got you covered.
Learn how to identify your unique selling proposition, develop a captivating visual identity, and build a brand that leaves a lasting impression. Ready to elevate your business?
Let's unlock the secrets to brand positioning together!
branding #marketing #business #businessgrowth
Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand?
Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brands have HUGE power to shape culture. In this episode of The Unified Brand Podcast, we dive deep with award-winning author & cultural theorist Anastasia Kārkliņa Gabriel to explore Cultural Intelligence for Marketers.
Discover how understanding cultural trends can:
- Boost Brand Success
- Drive Social Impact
- Craft Powerful Narratives
Marketers, don't miss this! Learn how to leverage cultural knowledge to create winning campaigns that resonate with diverse audiences.
Listen & Subscribe for More!
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Tired of bland marketing?
Sound can be your brand's superpower! We unlock the secrets of sonic branding in this episode.
Visuals get all the love, but what about sound? Unmute Your Brand dives into the fascinating world of sonic branding and how it can transform your marketing strategy.
Learn how strategic sound design can:
- Boost brand recognition by 86%
- Create emotional connections with your audience
- Make you stand out from the crowd
We'll explore real-world examples and actionable tips to craft a powerful soundscape for YOUR brand. Ready to turn up the volume on your marketing?
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is your logo enough to make your brand stand out?
In today's fast-paced world, attention spans are shorter than ever. That means you need to grab people's attention in SECONDS. ⚡
Jiri Boudal, founder of Behavio, joins The Unified Brand Podcast to discuss the power of building distinctive brand assets that go beyond just a logo. These assets can be the key to unlocking explosive brand growth!
Listen to the full episode and learn how to create a brand identity that gets noticed and remembered!
Jiri's Links
Behavio - https://behaviolabs.com
Jiri's Linkedin - https://www.linkedin.com/in/jiriboudal/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Feeling like your brand is invisible?
Don't blend in with the competition! This episode of the Unified Brand Podcast dives into 5 key signs it's time for a rebrand.
We'll help you identify if your brand is outdated, struggling to stand out, or simply doesn't reflect your current business goals.
Learn when a rebrand can help you recapture your audience and propel your business forward.
Listen now and get ready to Unify Your Brand!
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Struggling to craft brand messaging that converts?
This episode of The Unified Brand Podcast is your secret weapon!
We dive deep with Kate Dileo, Founder of Accidental Brand Strategist and author of the #1 international bestseller,"Muting the Megaphone."
Kate unveils her powerful Brand Trifecta framework, a three-step formula for crafting concise, audience-centric messaging that resonates with your ideal customer.
Learn how to ditch the jargon, focus on benefits, and leverage storytelling to create a brand message that drives sales and builds loyalty.
This episode is for you if:
- You're tired of generic marketing messages that fall flat.
- You want to understand your target audience better.
- You're looking for a clear, actionable framework to craft compelling brand messaging.
Tune in and discover the messaging magic that will unlock your brand's full potential!
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Craft Your Brand's Unforgettable Voice!
In this episode of The Unified Brand Podcast we dive deep into the world of sonic branding,showing you how to leverage sound to build emotional connections and boost brand awareness.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is your brand ready to be acquired?
The Unified Brand Podcast welcomes Chris Shipferling, Co-Founder of GW Partners, for a deep dive into the hidden dangers that can derail your acquisition dreams.
Chris, with over 20 years in consumer products, unveils how to keep your brand relevant, avoid alienating customers, and become the strategic acquisition target every company desires.
Tune in for actionable insights and discover how to unify your brand for maximum impact!
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is a rebrand the answer to your brand woes?
Don't jump in just yet! The Unified Brand Podcast helps you navigate the rebranding process with confidence.
In this episode, we break down 5 crucial questions EVERY business needs to consider before a brand makeover.
Learn how to identify the right rebranding approach and ensure your brand refresh is a recipe for success, not disaster.
Hit subscribe to unlock the secrets to a thriving and unified brand!
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Struggling to break down silos and achieve brand consistency across departments?
In this episode of The Unified Brand Podcast, we chat with Hugo Timm, Senior Creative at Frontify and former Design Director at WeTransfer and BBC Creative.
Hugo shares his fascinating journey through the world of branding, from navigating the complexities of cultural branding to fostering a collaborative design environment.
Tune in to learn how Hugo is revolutionizing the way brand work is valued and integrated across organizations, and gain valuable insights on building strong brands in today's dynamic digital landscape.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brand strategy workshops, the 4 reasons you should workshop you brand.
This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Is Price Really All That Matters?
Think about it - how often do you buy something solely based on the price tag?
The truth is, there's a whole lot more going on behind the scenes that influences your decision. Our guest, Melina Palmer, CEO of The Brainy Business, dives deep into the psychology of pricing and how it impacts businesses in surprising ways on the latest episode of The Unified Brand Podcast.
Melina breaks down why focusing solely on price might be hurting your sales, and unveils the hidden factors that truly drive value.
Want to unlock the secrets of strategic pricing and take your business to the next level?
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00
Support the show
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brand Alignment Strategy - How to unify your brand across 4 important brand layers
When you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand.
In this episode I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Jacob Baadsgaard founder and CEO of Disruptive Advertising.
An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey.
Jacob's Links
Jacob's Linkedin - https://www.linkedin.com/in/jakebaadsgaard/
Disruptive Advertising - https://disruptiveadvertising.com/
Disruptive Advertising Facebook - https://www.facebook.com/disruptiveads/
Disruptive Advertising Instagram - https://www.instagram.com/disruptiveads/
Disruptive Advertising Linkedin - https://www.linkedin.com/company/disruptive-advertising/
BRAND POWER SCORE
Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.
www.brandpowerscore.co.uk
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
With so much choice, that human value will separate your brand from the competition.
Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship.
Here are 5 iconic brands that express their humanity…
Eliciting Joy
Disney | “The Happiest Place on Earth”
A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and joy as Disney?
Enabling Connection
Harley Davidson | “Screw it, let’s ride”
Building communities since the 80’s, the brand created the Harley Owners group. The home for loyal fans the world over to connect, ride and rally. For some, the brand is so part of their DNA, they have tattooed the logo on their body…
Inspiring Exploration
The North Face | “Never Stop Exploring”
As The North Face put it, “Exploration is our oxygen”. Since 1966, the brand has pushed the limits of human potential and laid the path for discovery. The brand also created 'The Exploration Fund'. The aim? To conserve, encourage diversity and removed barriers to outdoor learning or creation.
Evoking Pride
Fenty Beauty | “Beauty for all”
Created in 2017 by Rihanna, Fenty beauty is about creative self-expression and celebrating the power of unique beauty... Regardless of gender or ethnicity. The brand is so inclusive; they have 50 shades foundation and concealer across all skin types. In their first month, the brand completely changed the beauty landscape. Sales were valued at $72m and the UK the line became Harvey Nichol's biggest beauty launch ever. Today Fenty is worth $2.8 billion.
Impacting Society
Toms Shoes | “Buy a Pair, Give a Pair”
For the LA-based shoe brand, every purchase has a purpose. Using a simple one-for-one model, Toms has donated over 95 million shoes to children in need. The brand also release a yearly report. Showing their impact across its three P’s; Purpose, planet and people.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Your brand doesn’t have to be the best to win fans…
It just needs to be DIFFERENT.
If you’ve ever been tempted to sing the same tune as iconic brands or your biggest competitor, you’re stopping your brand from connecting with the people who matter.
Your audience.
So, how can you build a loyal audience of superfans both on the inside your brand and the outside?
Well, you can start by putting on your headphones to listen to a little sweet sounding advice from Barry LaBov. The founder and CEO of LABOV and two-time Ernst & Young Entrepreneur of the Year recipient.
Having worked with the likes of Harley Davidson, Macallan Scotch, Audi and Mercedes-Benz. Barry will teach you how to get your team and your audience singing sweet music about your unique brand.
Now, are you ready to grow an audience of diehard fans?
You can listen and learn with Barry on The Unified Brand Podcast via our bio.
Barry's Links
Barry Linkedin - https://www.linkedin.com/in/barry-labov-6965241/
Labov Agency - https://www.labov.com/
Labov Linkedin - https://www.linkedin.com/company/labov-&-beyond/
BRAND POWER SCORE
Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.
www.brandpowerscore.co.uk
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Brand awareness strategy to supercharge your brand development and build a memorable brand.
The truth about brand awareness is that it’s all about habituation.
The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone.
So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be.
That state of relaxation? It’s a happy place, both for your brand and your audience.
Cognitive ease is the shortcut to help your audience remember and like your brand.
In this video are FOUR secrets to getting your audience into a state of cognitive ease and improving the memorability of your brand.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
You don’t have to be perfect and neither does your brand.
It’s easy to think that for people to love your brand, everything you do has to be flawless…
Yet, as human beings we don’t trust things that are perfect.
In fact, if you’re honest about your brand’s flaws it creates room for empathy and understanding.
Which, doesn’t just make your brand likable, it can make it lovable.
So, how can your brand find strength in vulnerability without undermining your business.
Well, Freddie Ost can help you with that.
As the founder and creative director of the kickass branding agency Snask. He’s worked with the likes of H&M, Microsoft, Schuh, Universal and Samsung to name a few.
Yet, even Freddie isn’t immune to imposter syndrome.
Now, who would be better to learn how to build a kickass and empathetic brand from… even when it feels like your ass is getting handed to you?
So, are you ready to grow a human brand?
Freddie's Links
Snask - https://snask.com/
Snask Facebook - https://www.facebook.com/SNASKSthlm
Snask Behance - https://www.behance.net/snask
Snask Vimeo - https://vimeo.com/snask
Snask Instagram - https://www.instagram.com/snasksthlm/
Freddie Ost Linkedin -
BRAND POWER SCORE
Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.
www.brandpowerscore.co.uk
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website -
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
7 Steps to build an iconic brand
Here’s a deep dive into the seven-step process we use when we work on a business’s brand:
-
Know your audience
Understanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action. -
Know your purpose
Defining your purpose drives everything you do as a brand. It solidifies who you are in the minds of your audience. In fact, it's actually your brand's superpower. -
Be consistent
Don’t be New Coke. Inconsistency creates mental barriers that stop your audience from remembering your brand. What’s worse? It can even turn your loyal audience off your brand.
Consistency comes from a unified brand strategy across your marketing, design and culture.
-
Be different
Iconic brands swim in the opposite direction to their competition. Doubling down on what makes them distinct. Nike is the classic example of a brand that dared to be different from the start. -
Solve your audience's problem
Use everything you've learnt about your audience in step one. Then create content, a product or service that solves your audience’s problem. -
Be a storyteller
Iconic brands know how to turn their audience’s problems into engaging stories. So how can your brand turn that core emotional conflict into gold? Make your audience the hero of your brand's storytelling by taking them on a journey. -
Have personality
Your audience won’t care about your brand if it doesn’t have personality. Whether your brand is nurturing or funny, show your personality any chance you get.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Brad Sugars bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+companies and is the owner of the multi-million-dollar franchise ActionCOACH®
Brad's Links
Website - https://bradsugars.com/
Instagram - https://www.instagram.com/bradleysugars/
Facebook - https://www.facebook.com/BradleySugars
Linkedin - https://www.linkedin.com/in/bradsugars/
Twitter - https://twitter.com/BradSugars
YouTube - https://www.youtube.com/user/actioncoach1
90 Days To Revolutionise Your Life - https://bradsugars.com/products/90x-90-days-to-revolutionize-your-life/
ActionCoach - https://www.actioncoach.com/
Brad's Books
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
5 Brand messaging tips to help you bridge the gap and resonate with your audience.
Is your brand’s message failing to resonate with your audience?
Your brand knows it's "why", has a great offering and years of knowledge. So why does it feel like you're speaking the wrong language?
You know too much…
The curse of knowledge is a very real thing and it can be hard to rid yourself of this knowledge in order to communicate with your audience.
The difference between your knowledge about your industry and your audiences is as wide as a canyon.
The only way to effectively bridge the gap is by talking to them about the problems they face and meeting them where they are.
Here are 5 things you can do to be a more empathic brand, remove the curse of knowledge and resonate with your audience.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Melina Palmer globally celebrated keynote speaker and CEO of the brainy business helping great brands and the people within them do greater things by leveraging the power of behavioural economics.
She is also the host of the podcast ‘The brainy business: understanding the psychology of why people buy’, which has been downloaded in over 170 countries worldwide and you also have a book called 'what your employees need and can’t tell you’.
Melina's Links
LinkedIn (Melina) - https://www.linkedin.com/in/melina-palmer-36ab8712/
LinkedIn (The Brainy Business) - https://www.linkedin.com/company/the-brainy-business/
Twitter - https://twitter.com/thebrainybiz
YouTube - https://www.youtube.com/c/thebrainybusiness
Instagram https://www.instagram.com/thebrainybiz/
Facebook https://www.facebook.com/thebrainybiz/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition
As humans, we’re hardwired to notice any break from the norm. It’s one of the big reasons why some brands have staying power over others. So, here are five iconic brands that carved out an identity that's distinct in their industry:
Netflix
Netflix was so disruptive they killed off their biggest competitor, Blockbusters. Netflix also created the blueprint for on-demand entertainment. Even today Netflix are still the driving force behind innovations in entertainment.
Nike
From the offset, Nike built their brand to be different from Adidas and to inspire movement. At the time, every sporting brand under the sun was copying their biggest competitor. The Result? A simple, timeless brand inspired by "Nike" the greek goddess of victory.
Dollar Shave Club
It’s not hard to see how DSC stood out from their lacklustre competition. Refreshing in their disarming, yet witty personality and subscription-based business model. DSC was so successful that Unilever bought the brand for £1 billion after only 5 years of trading.
Zappos
Synonymous with amazing service, their customers are the heart of everything Zappos does. To ensure the right fit, everyone in their team starts off in customer service. The self-confessed customer-obsessed brand even has a 365-day return policy.
Disney
There is a very good reason why we know Disney as “The Happiest Place on Earth”... Creating a brand experience so magical, the love for Disney transcends generations. It’s hard to find another brand that has been able to build such a loyal and ever-growing fan base.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Ariadna Navarro Chief Growth Officer at VSA Partners, she helps brands like Google, Nike, and IBM to unlock growth potential by connecting business strategy to brand and experience strategy.
Ariadna's Links
VSA Partners Website - https://www.vsapartners.com/
Ariadna's Linkedin - https://www.linkedin.com/in/ariadna-navarro-4426b54/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Brand Culture Examples.
It’s now a year and a half since brands the world-over brought their workplace into the home. The influence we have on the health of the people inside our brands is more acute than it has ever been.
As brands, we have the power to protect and cultivate a healthy, enduring atmosphere. Yet, even well-intentioned brands can get so tied up in red tape, they forget the impact they have one their team.
But, a progressive brand culture isn't built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits.
Brands that work from the core? The devotion that will come from that kind of authenticity has real staying power. Get it right, it will be so contagious your customers can feel and experience the ripple-effect of it.
So what does your brand actually care about? Are your brand values empty, meaningless promises? Or is your brand's culture living and breathing your values in everything it does?
In this episode, I go over six case studies of happy brands that have built a bright company culture and the key takeaway from each.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Sebastian Koellner Chief MindSetter at Money Freedom Mindset. Helping other coaches and solopreneurs. Eliminate the blocks that get in their way of taking consistent action… so they can give themselves permission to create a business on THEIR terms!
Sebastian's Links
Linkedin - www.linkedin.com/in/chiefmindsetter
Newsletter - MindSet to grow yourself and your business every Monday AM
https://chiefmindsetter.com/joinmfmnewsletter
FREE Guide - 3 Secrets to Taking Empowered Action - Even When You Don't Feel Like It - https://chiefmindsetter.com/secrets_to_empowered_action
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Support the showFree Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
What is company culture?
Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company.
Over time and through living this brand culture additional symbols, messaging, beliefs, habits, traditions and rituals are developed.
This plays directly into the brand experience your customers receive when interacting with your brand.
In this episode, I look at why company culture is important for your brand.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Developing a Strong Brand Identity Using an Archetype Blends With Richard Gillingwater Founder of RADNB
Today we are joined by Richard Gillingwater Founder of RADNB, a competitive brand mapping tool and database that helps marketers, designers and brand strategists tune into, identify and express 60 archetypal feeling tones within a brand's communication.
Richard's Links
RADNB Platform - https://www.radnb.com
Richard's Linkedin - https://www.linkedin.com/in/rgillingwater/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them.
There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.
In this episode, I go over some of the highest profile rebranding failures, what went wrong, why they didn't work and the key takeaways you can learn from them to not replicate.
Successful Rebranding Examples - 6 of the best recent rebrands and what makes them work - https://youtu.be/rWng6KhgJoE
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Chris Wallace Co-Founder and President of InnerView, helping organisations translate their customer strategies into implementable plans for frontline teams to execute - recently relaunched their infant platform which is a frontline insights engine
Chris Links
Website - https://innerviewgroup.com/infront/
Linkedin - https://www.linkedin.com/company/innerview-group/
YouTube - https://www.youtube.com/channel/UCPc2FF1Y3W2_BJhwlmHMqWw/featured
Do Feel like your brand could use improvement but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Have you been thinking about rebranding your business, but are unsure on the process to take?
Well in this episode, I break down the rebranding process and give you a successful roadmap with 6 crucial steps to successfully rebrand your business.
When it comes to rebranding your business, it should be strategic, considered, and follow a clear process to give you the best results.
Follow this process to make sure your rebrand goes smoothly this is the exact process that we use with our clients at Elements Brand Management. If you would like any help with your rebrand book a discovery call below.
We have a previous video that discusses the different types of rebrand. And you can watch that here - https://youtu.be/FwTt3XdR6OI
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Your brand is on the tipping point as we move into a new era.
Yet, even in this time of world-shifting change… one thing will always be important.
⚡ Building your brand one memorable experience at a time.
Now, while AI feels like a world-shifting superpower you’ve only recently discovered…
⚡ The superpower you actually need to unlock is how to turn your audience into superfans. Customers, who create even more customers.
So, how do you do that? 👇
Step in, Brittany Hodak. Having worked with the likes of Walmart, Unilever, Amazon, Katy Perry and even Dolly Parton. Brittany is no stranger to helping brand’s build legions of superfans.
So, what’s her secret to turning customers into lifelong superfans? 🤔
🎧 Well, if you want to learn Brittany’s secret you can listen to this episode of he The Unified Brand Podcast.
Brittany's Links
Buy the audiobook - Creating Superfans - Buy Now
Website - https://brittanyhodak.com
Linkedin - https://www.linkedin.com/in/brittanyhodak/
Instagram - https://www.instagram.com/brittanyhodak/
Facebook - https://www.facebook.com/BrittanyHodak/
Twitter - https://twitter.com/brittanyhodak
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand?
Well, in this episode, I go over great tagline, examples that you can use as inspiration when creating your tagline.
So what is a tagline? Well, there's a great quote from Alina Wheeler and she says 'a tagline is a short phrase that captures a company's brand essence personality and positioning and distinguishes the company from its competitors'.
One thing to remember is a tagline is not a slogan. A lot of people think that these are the same thing, but they're actually not a tagline applies to your whole brand and a slogan applies to a particular product campaign or range that you're producing. So if you think of your tagline as the top level of a communication strategy, that relates to your brand, rarely changes if ever a slogan is something that is less fixed and actually can change a bit more frequently.
We have a previous episode that discusses how you can create a great tagline for your business. And you can watch that here - https://youtu.be/FI3JehOl8vg
In this video, we're going to go over eight. Great examples of taglines on what makes them work
Links
Storify Agency - https://www.storifyagency.com/unified
Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/
Seth's Linkedin https://www.linkedin.com/in/setherickson/
Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Seth Erickson Chief Mischief Maker / Partner & Best-Selling Author at Storify Agency. Helping Startups clearly communicate their value to the marketplace through storytelling.
Links
Storify Agency - https://www.storifyagency.com/unified
Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/
Seth's Linkedin https://www.linkedin.com/in/setherickson/
Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Rebranding your business isn't something you should rush into or take lightly. In this episode I go over the 4 biggest mistakes brands make when they rebrand.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Andy Cunningham Founder and President at Cunningham Collective, Best Selling Author of Get to Aha! and part of the first Apple Macintosh launch team alongside Steve jobs.
She is a specialist in brand positioning and helping firms to position themselves to attract high-quality talent.
Andy's Links
Linkedin — https://www.linkedin.com/in/andreacunningham/
Website - https://www.cunninghamcollective.com
YouTube - https://www.youtube.com/channel/UC7OHXXtb2uXoN3MEfjK3_fQ
Twitter - https://twitter.com/get2aha
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
5 Brand positioning principles to help you carve out a space in your audiences mind.
Effectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis.
From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer.
The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to categorise your brand more effectively.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Jim Heininger founder of the Rebranding Experts and brand strategist with 30 years of experience working with companies like P&G, Mcdonald’s, Anheuser-Busch and others.
Jim's Links
Linkedin — https://www.linkedin.com/in/jimheininger/
Facebook - https://www.facebook.com/rebrandingexperts/
Twitter - https://twitter.com/rebrandexperts
https://www.rebrandingexperts.com
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
How to Create a Great Tagline for Your Brand 4 Important Steps
Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience's mind. Great taglines like Nike's 'Just Do It', Apple's 'Think Different and BMW's 'The Ultimate Driving Machine' all use a framework and 4 important steps to develop their tagline.
In this episode, I go over how to create a great tagline for your brand in 4 important steps.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Steven Houraghan brand strategist, (agency owner), podcast host and founder of Brand Master Academy.
In this episode, Stephen talks about the importance of building a human brand and how that can increase connection with your audience, build revving fans and grow your business.
Check out Stephen's links below.
Stephen's Links
Brand Master Academy Course - https://brandmasteracademy.com/brand-master-secrets/
Facebook - https://www.facebook.com/brandmasteracademy/
Website - https://brandmasteracademy.com/
Linkedin - https://www.linkedin.com/in/stephen-houraghan/
Instagram - https://www.instagram.com/stephenhouraghan/
YouTube - https://www.youtube.com/c/brandmasteracademy
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
5 Examples of brand vision statements and what makes them great.
Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions.
In this video I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Tim Parkin a Consultant, advisor, speaker and Global Marketing Advisor who has helped Marketing Teams Generate Over $100 Million.
In this episode, Tim talks about the one thing your brand needs to skyrocket your marketing results in 2023 - Test Driven Marketing
Tim's Links
Website - https://www.timparkin.com
Linkedin - https://www.linkedin.com/in/marketing-consultant-tim-parkin/
Twitter - https://twitter.com/parkintr
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Does your brand feel invisible?
Unless your brand is new on the scene, it all falls down to not having a unified brand strategy to fall back on.
So, how do you fix it?
Well, in today’s podcast, Chris will guide you through the FIVE stages of brand recognition. Teaching you the formula, we use to make our clients visible.
Now, are you ready to build a brand your audience can’t ignore?
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Laura Tejada co-director of sky bounders and coach of the fuel programme for Exceptional Leadership, well-being and performance, helping companies create high-performing happy cultures.
OFFER FOR PODCAST LISTENERS FROM SKYBOUNDERS
Fuel Ultimate Performance: https://www.canva.com/design/DAFKCnFBBts/nbBjoD_wuzKSTWGCX5c3oQ/view?utm_content=DAFKCnFBBts&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink
£599 special offer - Use code SKYPOD500
https://www.canva.com/design/DAFX7H-LyYU/2XtIIf4EPSYq_2pyD4As0g/view?utm_content=DAFX7H-LyYU&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink
£3900 special offer - Use code SKYPOD500
Laura's Links
Skybounders - https://skybounders.com/leadership-coaching-and-training-packages/
Linkedin - https://www.linkedin.com/in/lauratejada/
Laura's Email - laura@skybounders.com
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Brand Storytelling Tips To Skyrocket Your Audience Engagement
To build an iconic, magnetic, and memorable brand you need to create an impact with your audience.
You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience.
There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is a huge misconception.
Think of telling your brand story as though it is a play or film and you’ll need characters, props, a stage, music, and a 360 approach.
Create theatre as a brand with your target audience as the lead character.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Mark Drager brand strategist and founder of Phanta Media and Host of the podcast We do hard things.
In this episode, Mark talks about the things your brand needs to not just survive but thrive in 2023.
Mark's Links
Phanta Media - https://www.phanta.com/mark-drager-host-mc-brand-strategist
Linkedin - https://www.linkedin.com/in/markdrager/
Instagram - https://www.instagram.com/mark.drager/
YouTube - https://www.youtube.com/c/markdragerYT
We do hard things podcast - https://www.markdrager.com/we-do-hard-things-podcast
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?
Well, it could be that you have neglected one or more of these four c's in your brand's strategy:
-
Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up.
-
Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or innovation.
• So ask yourself these three questions. What does this mean for the brand? • Does this make sense with your brand’s vision?
• Does this feel authentic for your brand?⠀
3, Clarity - Be as simple, authentic and focused as possible with everything you do. Nothing will turn off your audience faster than jargon, over-complicated messaging and confusion.⠀
- Confidence - Belief in your brand, what you offer and your ability to serve your audience. Tap into the reason why you started your brand in the first place. Double down on what makes you unique and tell people what you’re passionate about.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
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Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business.
Gabriella's Links
Linkedin - www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
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Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Brand Positioning Examples - Define Your Brand Enemy
FREE Brand Alignment Report
Find out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSj
Ask yourself… why would your audience care about your brand, if you don’t know what you’re fighting for?
Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in your brand’s strategy.
-
Start with your brand’s purpose
Get to the root of why you started your brand. It’s the easiest way to build the foundation for a cause your brand’s audience can rally behind. -
Position your brand against a competitor with contrasting values
This is how you send the message your brand is different from your competitors. So, if you think your brand’s competition is bad to the bone, shout it from the rooftops! -
Pick a problem your audience is experiencing and run with it.
At the end of it all, the focus should be on the wants of your brand’s audience. These types of brand enemies have huge potential to build a loyal audience. Who will be grateful you rescued them when they needed your brand the most. -
Shape your brand’s values around your audience
Double points if you also know the audience that you brand doesn’t want to attract. Like Apple, you’ll be using our innate need to want to belong and to play ‘us vs them’.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
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Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Is your brand getting KO'd by the competition?
Want to learn how to create a knockout personality and annihilate your competition
Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.
Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.
Ernie's links:Website- https://ernburn.com/
Your brand sucks - book - https://ernburn.com/your-brand-sucks
Facebook - https://www.facebook.com/ernburnbrands/
Instagram - https://www.instagram.com/ernieharker/?hl=en
Linkedin - https://www.linkedin.com/in/ernie-harker-a56b7624/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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Other Social Channels
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Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Brand Alignment Strategy - How to unify your brand across 4 important brand layers
When you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand.
In this video I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
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Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
One of the most important elements to building a successful brand today is through building trust in your audience.
In today’s episode we are joined by Phillip Holmes higher education VP and Nonprofit marketing consultant and he explains the importance of trust, authenticity and staying aligned on your mission when developing your brand.
If you are interested in finding out more about Phillip see links below.
Phillip Holmes - Linkedin
Phillip Holmes - Instagram
Phillip Holmes - Twitter
Phillip Holmes - Facebook
Highest Good Media - Linkedin
Highest Good Media - Facebook
Highest Good Media - Website
Make It Plain - Podcast
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
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Twitter - https://twitter.com/ElementsBrand
Website -
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
With so much choice, that human value will separate your brand from the competition.
Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship.
Here are 5 iconic brands that express their humanity…
Eliciting Joy
Disney | “The Happiest Place on Earth”
A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and joy as Disney?
Enabling Connection
Harley Davidson | “Screw it, let’s ride”
Building communities since the 80’s, the brand created the Harley Owners group. The home for loyal fans the world over to connect, ride and rally. For some, the brand is so part of their DNA, they have tattooed the logo on their body…
Inspiring Exploration
The North Face | “Never Stop Exploring”
As The North Face put it, “Exploration is our oxygen”. Since 1966, the brand has pushed the limits of human potential and laid the path for discovery. The brand also created 'The Exploration Fund'. The aim? To conserve, encourage diversity and removed barriers to outdoor learning or creation.
Evoking Pride
Fenty Beauty | “Beauty for all”
Created in 2017 by Rihanna, Fenty beauty is about creative self-expression and celebrating the power of unique beauty... Regardless of gender or ethnicity. The brand is so inclusive; they have 50 shades foundation and concealer across all skin types. In their first month, the brand completely changed the beauty landscape. Sales were valued at $72m and the UK the line became Harvey Nichol's biggest beauty launch ever. Today Fenty is worth $2.8 billion.
Impacting Society
Toms Shoes | “Buy a Pair, Give a Pair”
For the LA-based shoe brand, every purchase has a purpose. Using a simple one-for-one model, Toms has donated over 95 million shoes to children in need. The brand also release a yearly report. Showing their impact across its three P’s; Purpose, planet and people.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
How to Create Brand Names That Stick With Alexandra Watkins
In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’
Alexandra's links
Personal
Alexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/
Book - Hello, My Name Is Awesome Book
Brand Name Evaluation Test - SMILE & SCRATCH Name Evaluation Test
Free Brand Name Masterclass - Free Brand Names Mini Masterclass
Brand Name Online course - How To Create Super Sticky Brand Names Online Course
Eat my words
Website - https://eatmywords.com
Twitter - https://twitter.com/eatmywords
Facebook - https://www.facebook.com/EatMyWordsNames
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
Brand awareness strategy to supercharge your brand development and build a memorable brand.
The truth about brand awareness is that it’s all about habituation.
The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone.
So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be.
That state of relaxation? It’s a happy place, both for your brand and your audience.
Cognitive ease is the shortcut to help your audience remember and like your brand.
In this episode are FOUR secrets to getting your audience into a state of cognitive ease and improving the memorability of your brand.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
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Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversion to using storytelling in business and how can we harness this powerful tool to create a magnetic brand?
**Today we are joined by Gabrielle Dolan founder of ‘Jargon free Fridays’, best selling author of several books including ‘Real Communication: How To Be You and Lead True’ and ‘The Essential Guide to business storytelling’ and brand storytelling expert and consultant.
She shares why story matters in business and how you can use it to build a magnetic brand from the inside out.
Gabrielle links:
Website - https://gabrielledolan.com/**
Free storytelling starter kit - https://gabrielledolan.com/starterkit/
Books - https://gabrielledolan.com/books/
LinkedIn - https://www.linkedin.com/in/gabrielledolan/
Instagram - https://www.instagram.com/gabrielledolan.1/
Twitter - https://twitter.com/GabrielleDolan1
Facebook - https://www.facebook.com/gabrielledolanconsulting/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos
7 Steps to build an iconic brand
Here’s a deep dive into the seven-step process we use when we work on a business’s brand:
- Know your audience
Understanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action.
Don’t know your brand’s target market? Look at the analytics of your social and google accounts. Engaging with your followers also gives insight into who they are and what they want from your brand.
-
Know your purpose
Defining your purpose drives everything you do as a brand. It solidifies who you are in the minds of your audience. In fact, it's actually your brand's superpower. -
Be consistent
Don’t be New Coke. Inconsistency creates mental barriers that stop your audience from remembering your brand. What’s worse? It can even turn your loyal audience off your brand.
Consistency comes from a unified brand strategy across your marketing, design and culture.
-
Be different
Iconic brands swim in the opposite direction to their competition. Doubling down on what makes them distinct. Nike is the classic example of a brand that dared to be different from the start. -
Solve your audience's problem
Use everything you've learnt about your audience in step one. Then create content, a product or service that solves your audience’s problem. -
Be a storyteller
Iconic brands know how to turn their audience’s problems into engaging stories. So how can your brand turn that core emotional conflict into gold? Make your audience the hero of your brand's storytelling by taking them on a journey. -
Have personality
Your audience won’t care about your brand if it doesn’t have personality. Whether your brand is nurturing or funny, show your personality any chance you get.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
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Instagram - https://www.instagram.com/elementsbrandmanagement/
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Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Today we are joined by Anthony Tasgal a storytelling expert, trainer and brand strategist and author of the storytelling book, the inspiritorium, incitations and his new work the storytelling workbook.
Athony's Links
The Storytelling Workbook:https://amzn.to/3GG5uIr
The Storytelling Book: http://amzn.to/1KA4MOQ
Inspiratorium: https://amzn.to/2KTRKNA
InCitations https://amzn.to/34QZwDw
LinkedIn: https://www.linkedin.com/in/tastasgal/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
6 Ways to create a memorable brand experience
In this video, I go over 6 things you can do to improve your brand experience strategy to help your brand resonate with your audience, create raving fans and improve memorability.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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You have the depth of knowledge and the expertise to lead your brand into a bright future…
Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one.
If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders.
Do you want to learn the secrets to shaping minds through brand storytelling?
Well, you’re in luck because Chris' guest this week is the creator of the ‘Story Habit' Methodology, Jamie Dixon. As a storytelling coach', Jamie's helped leaders of over 160 multinational companies master the skill of influence.
Jamie's Links
Jamie's Linkedin - https://www.linkedin.com/in/mrjamiedixon/
Shaping Paths - https://www.shapingpaths.com
The Story Habit Book - https://www.amazon.com/dp/B0B6BG7J92
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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5 Brand messaging tips to help you bridge the gap and resonate with your audience.
Is your brand’s message failing to resonate with your audience?
Your brand knows it's "why", has a great offering and years of knowledge. So why does it feel like you're speaking the wrong language?
You know too much…
The curse of knowledge is a very real thing and it can be hard to rid yourself of this knowledge in order to communicate with your audience.
The difference between your knowledge about your industry and your audiences is as wide as a canyon.
The only way to effectively bridge the gap is by talking to them about the problems they face and meeting them where they are.
Here are 5 things you can do to be a more empathic brand, remove the curse of knowledge and resonate with your audience.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Today we are joined by Ulli Applebaum an award winning marketing and brand-strategy consultant with more than 20 years of experience, founder of brand strategy firm First the trousers then the shoes and author of the brand positioning workbook.
Ulli's Links
Ulli's Linkedin - https://www.linkedin.com/in/ulliappelbaum
First the Trousers Then the Shoes - https://first-the-trousers.com
The Brand Positioning Workbook - https://www.amazon.com/dp/B09RM46WFB/ref=tsm_1_fb_lk
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
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Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition
As humans, we’re hardwired to notice any break from the norm. It’s one of the big reasons why some brands have staying power over others. So, here are five iconic brands that carved out an identity that's distinct in their industry:
Netflix
Netflix was so disruptive they killed off their biggest competitor, Blockbusters. Netflix also created the blueprint for on-demand entertainment. Even today Netflix are still the driving force behind innovations in entertainment.
Nike
From the offset, Nike built their brand to be different from Adidas and to inspire movement. At the time, every sporting brand under the sun was copying their biggest competitor. The Result? A simple, timeless brand inspired by "Nike" the greek goddess of victory.
Dollar Shave Club
It’s not hard to see how DSC stood out from their lacklustre competition. Refreshing in their disarming, yet witty personality and subscription-based business model. DSC was so successful that Unilever bought the brand for £1 billion after only 5 years of trading.
Zappos
Synonymous with amazing service, their customers are the heart of everything Zappos does. To ensure the right fit, everyone in their team starts off in customer service. The self-confessed customer-obsessed brand even has a 365-day return policy.
Disney
There is a very good reason why we know Disney as “The Happiest Place on Earth”... Creating a brand experience so magical, the love for Disney transcends generations. It’s hard to find another brand that has been able to build such a loyal and ever-growing fan base.
branddifferentiation #branding #marketing #business
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
You have the depth of knowledge and the expertise to lead your brand into a bright future…
Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one.
If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders.
Do you want to learn the secrets to shaping minds through brand storytelling?
Well, you’re in luck because Chris' guest this week is the creator of the ‘Story Habit' Methodology, Jamie Dixon. As a storytelling coach', Jamie's helped leaders of over 160 multinational companies master the skill of influence.
Jamie's Links
Jamie's Linkedin - https://www.linkedin.com/in/mrjamiedixon/
Shaping Paths - https://www.shapingpaths.com
The Story Habit Book - https://www.amazon.com/dp/B0B6BG7J92
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Apple Brand Strategy | Branding Case Study [Part 2] - Watch the video version - https://youtu.be/UMAkJ1lG0K0
In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market.
Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.
In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of the biggest in the world.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Apple Brand Strategy | Branding Case Study [Part 1] - Watch the video version - https://youtu.be/3u-Dm--FXHo
In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market.
Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.
In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of the biggest in the world.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Does your brand’s packaging lack shelf appeal?
No one brand is the same... and there is no other aspect of your brand that can show off your unique brand quite like its packaging.
Packaging design is a real, tangible and a sensory way for your audience to experience your brand.
So how can your brand’s packaging stop your audience in their tracks and draw them closer to you?
Well, talking to Chris this week is the founder and creative partner of ROOK/NYC, Mark Christou. An independent full-service creative agency that specialises in branding, creative production and packaging. Rook invests both time and capital as a partner to disruptive brands.
So, do you want learn how to create stand out from the competition packaging for your brand?
Listen to the episode to find out how to do just that.
Mark's Links
ROOK/NYC - http://rooknyc.com
Mark's Linkedin - https://www.linkedin.com/in/themarkchristou/
ROOK/NYC Instagram - https://www.instagram.com/rooknyc/?hl=en
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Do you want to know the foundation of building a strong brand?
Your company’s culture.
That said, a strong brand culture isn’t built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits.
It’s why the six brand featured in our latest episode of The Unified Brand Podcast have flourished.
So, are you frustrated your brand’s culture is somewhere on the downward spiral of non-existent to downright toxic? If yes, you can listen to part two of the brand culture series
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
How to Turn Your Brand Purpose into Startup Fuel With Chris Manderino Lyfefuel Founder
Today we are joined by Chris Manderino a Purpose-Driven Entrepreneur who is Co-Founder & CEO at LYFE Fuel a plant-based nutrition company designed to put back what is missing from food and Former NFL Fullback.
He discusses how to grow a purpose-driven startup and the roadblocks he experienced along the way.
Chris's links
Chris's Linkedin - https://www.linkedin.com/in/chrismanderino/
Lyfefuel Links
Lyfefuel Website - https://lyfefuel.com
Lyfefuel Instagram - https://www.instagram.com/lyfefuel/
Lyfefuel YouTube - https://www.youtube.com/channel/UCT6Dw7fE98nLqpSflBgPfPw
Lyfefuel Facebook - https://www.facebook.com/liveyourfullesteveryday/
Lyfefuel linkedin - https://www.linkedin.com/company/lyfefuel/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Is your brand culture weak at heart?
You could have a great product, service or visual identity. But, if your brand's culture is bad, you’ll not only undermine your external branding efforts... you could lose your business.
Your brand’s culture is the heart of your business and it’s lifeblood. Brands like Netflix thrive because they've built their brands from the inside-out. The heart of which is a healthy, unified team that shares a vision of what their brand stands for.
If your brand’s heart is weak there four stages it will go through before your business flat lines…
Stage one | Non-existent Culture
You don’t know who you are.
Stage Two | Confused Culture
Only the CEO or founder understands what the brand stands for.
Stage Three | Misaligned Culture
Your core doesn’t match the other layers of your brand.
Stage Four | Toxic Culture
Your team is fighting amongst themselves and the brand feels rotten at heart.
Do you recognise one of these signs? You can start the healing process by listening to part one of our series on how to create a healthy brand culture.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
In today's episode we are joined by Bant Breen Global Marketer, entrepreneur, AAF Advertising hall of fame achievement inductee and Founder & Chairman at Qnary an Award-Winning Executive Reputation Management and Talent Branding Solution.
So grab a coffee, sit back and listen how to build your personal brand using professional reputation management and AI.
Bant's links
Bant’s website - https://www.bantbreen.com
Bant Linkedin - https://www.linkedin.com/in/bantbreen/
Qnary Links
Qnary Website - https://www.qnary.com
Qnary Instagram - https://www.instagram.com/qnary/
Qnary Twitter - https://twitter.com/qnary/
Qnary Facebook - https://www.facebook.com/Qnary/
Qnary linkedin - https://www.linkedin.com/company/qnary/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them.
There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.
In this episode, I go over some of the highest profile rebranding failures, what went wrong, why they didn't work and the key takeaways you can learn from them to not replicate.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you afraid to make yourself the face of your brand?
Elon Musk, Jeff Bezos and Steve Jobs...
They're shining beacons of personal brands as big business. For better or for worse, as the CEO your name’s intimately tied to your business’ brand. Your presence seeps into the fabric of your company’s very being. From the team you build, to the values your brand holds. In the age of social media, the lines between professional and personal are very blurred.
So, why not take advantage?
Step in visibility expert and president of 'Fame and Fortune' brand management, Allie Martin. She’s helped the likes of Amazon and General Electric grow their brands, using a mix of social media strategy and content creation.
So, would you like to learn how to supercharge your business and bring in the power of your personal brand?
Allie's links
Linkedin - https://www.linkedin.com/in/thealliemartin/
Facebook - https://www.facebook.com/thealliemartin
Instagram - https://www.instagram.com/thealliemartin/
TikTok - https://www.tiktok.com/@thealliemartin
YouTube - https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune Brand Management
Website - https://www.iwantfamefortune.com
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Have you ever wanted to take a stand as a brand, but ended up sitting out, mouth shut on the sidelines instead?
It can feel like a huge (and potentially even disastrous) risk standing up for a cause. So much so, you might ask if your brand...
“Is my brand speaking at the wrong time?”
“Is my brand sending the right message”
“Does this make our brand look fake?"
Or even,
“Is my brand standing up for the wrong thing?
So if it’s such a big risk... why do so many brands take part in brand activism? Well, we’ve talked in the past about what your brand values and the kind of ripples you want to make. Taking a stand on an issue that ties directly to your values does three things:
1. It gives your brand a deeper meaning
2. It unleashes your employees intrapreneurial spirit
3. Doing the right thing matters to your audience
**So, how can your brand take that brave first step into brand activism?
Well, Chris will teach you how Mastercard got it right and the four key takeaways you can steal and use in your brand.**
Tom's links
Linkedin - https://www.linkedin.com/in/tgeary/
School of thought Links
Twitter - twitter.com/schoolothought
Instagram - instagram.com/schoolofthought/
Facebook - facebook.com/schoolofthoughtsf
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Is your brand feeling invisible?
Well, it's that time of the week again...
Today you're going to learn how to turn your brand from invisible to irresistible.
So, who's your teacher?
Say hello to the master craftsman of attention-grabbing brand communications, Tom Geary. The founder and creative director of School of Thought.
Having worked with iconic brands including Microsoft, Redbull and eBay. It’s fair to say that he knows more than a thing or two about what it takes to make your brand seen and heard.
So what are you waiting for? Now is the time to take your brand from invisible to invincible....
Tom's links
Linkedin - https://www.linkedin.com/in/tgeary/
School of thought Links
Twitter - twitter.com/schoolothought
Instagram - instagram.com/schoolofthought/
Facebook - facebook.com/schoolofthoughtsf
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you thinking about rebranding your business, but you don’t know what steps you need to take?
So what do you need to think about when it comes to rebranding your business? Your brand needs to be strategic and intentional. Following a clear roadmap to give your brand the best chance of success.
Well, we have the roadmap part of your solution covered…
In today’s episode, Chris will teach you the exact six-step process we use to help brands like yours unlock their potential.
So, would you like access to the ultimate guide to rebranding your business?
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you worried your brand vulnerable to the competition, but you’re unsure how you can protect it?
If you're looking to trademark your brand you probably feel like you're trying to move your way through a literal minefield...
Thankfully, today’s guest Sanjay Raphael will help you get your brand down under lock and key. As the head of UK Trademarks at one of the world's largest firms, Pulse Law, Sanjay specialises in helping businesses protect their brands.
He will teach you the steps you need to take to protect your brand from the competition.
Sanjay's links
Linkedin - https://www.linkedin.com/in/sanjay-raphael-0a4b811b/
Pulse.law Links
Website - https://www.pulse.law
Instagram - https://www.instagram.com/pulse.law/
Linkedin - https://www.linkedin.com/company/pulselaw/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Does everyone who interacts with your customers know how to tell best tell your brand's story to create a consistent customer experience?
Today we are joined by Christopher Wallace Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams.
Chris links
Chris Linkedin - https://www.linkedin.com/in/christopherewallace/
Inner view Linkedin - https://www.linkedin.com/company/innerview-group/
inner view website - https://innerviewgroup.com
Brand transfer study - https://www.youtube.com/watch?v=fkS8UrL1nCs
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Do you want to inspire your audience and make it easier for them to remember your brand?
In today’s episode, Chris will teach you the four secrets to creating a tagline that will help you stand out from your brand's competition.
So what makes a tagline different from a slogan?
Unlike a slogan, which only applies to a product, campaign or range. Your tagline sits at top-level of your brand's communication strategy. In short?
Your brand's tagline is your brand's unchanging brand essence and differentiator.
Your brand's slogan is flexible and open to change.
So, do you want to learn the secrets to creating a stand out tagline? If you said yes, put your headphones and give the episode a listen.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
It's frustrating when you feel like only you understand your vision for your business.
So if your team and audience don’t understand what your brand does, what's the cause?
A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones...
Thankfully, it's that time of the week again.
In today’s episode of The Unified Brand Podcast. Business transformation guru Gavin McMahon will teach you how to shake your brand out of its confused state. As the founding Partner of Fassforward, Gavin and his team grow businesses. How do they help these ailing businesses? By using a blend of storytelling, visual communication, strategy and leadership.
So kick back in your chair and start making notes on your business manifesto. You're about to learn the secrets to building a compelling world for your brand.---------------------------------------------------------------
Gavin's links
Gavin's Linkedin - https://www.linkedin.com/in/gmcmahon/
Fassforward
Website - https://www.fassforward.com
Linkedin - https://www.linkedin.com/company/fassforward/
Twitter - https://twitter.com/fassforward
Instagram - https://www.instagram.com/fassforward/
Facebook - https://www.facebook.com/fassforward/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Rebranding your business isn't something you should rush into or take lightly. In this video I go over the 4 biggest mistakes brands make when they rebrand.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
How to Create Brand Names That Stick With Alexandra Watkins
In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’
Alexandra's links
Personal
Alexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/
Book - Hello, My Name Is Awesome Book
Brand Name Evaluation Test - SMILE & SCRATCH Name Evaluation Test
Free Brand Name Masterclass - Free Brand Names Mini Masterclass
Brand Name Online course - How To Create Super Sticky Brand Names Online Course
Eat my words
Website - https://eatmywords.com
Twitter - https://twitter.com/eatmywords
Facebook - https://www.facebook.com/EatMyWordsNames
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Brand storytelling example - How Dollar Shave Club Grew Their Brand
Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 years. They did this by utilising brand storytelling and created a viral launch video that got 12000 product subscription and 2million views in the first 48 hours. This video does such a good job of showcasing the power of brand storytelling and how you can use it to communicate the core of what your brand is, how it helps your audience and what it stands for.
In this episode, I go over the Dollar shave Club history, explain how they utilised brand storytelling and what you can take away from it to use for your business.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Has your brand lost the plot?
In today's episode we are joined by Today we are joined by Madeline Pratt founder and CEO of Fearless Foundry a creative consultancy focused on advancing ambitious humans from around the globe.
She is going to explain how to amplify your brand's impact and how to create a fearless brand story.
Madeline's links
Personal
Linkedin - https://www.linkedin.com/in/madelinepratt/
Fearless foundry
Website - https://www.fearlessfoundry.com
Instagram - https://www.instagram.com/fearlessfoundry/
Twitter - https://twitter.com/FearlessFoundry
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Effectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer.
The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to categorise your brand more effectively.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Feel like no one's listening?
In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helping influential women and leaders amplify their ability to be heard, cultivate the grace to influence and become recognised as an impactful leader.
She is going to explain how to amplify your unique voice and cultivate influence for your personal brand.
Emma's links
If you want a free strategy call to really improve your ability to deliver a cohesive, compelling brand presentation that will win the hearts and minds of your clients you can book that here: https://calendly.com/speakingatwork/get-visible-callWebsite - https://speakingatwork.co.uk
Linkedin - https://www.linkedin.com/in/emma-wainer-42259b182/
Instagram - https://www.instagram.com/emmalwainer3/
YouTube - https://www.youtube.com/channel/UCjuTawA39gmrFEaiS-LULoA/featured?view_as=public
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
**Ever felt as if your audience doesn’t get what your brand is about?
Well it could be that your tagline is more than a little underwhelming.
So how do you go about fixing your brand's tagline?
Well it's time to get your headphones and a notepad. In this week's episiode, you'll learn the secrets to creating a captivating tagline.**------------------------
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Is your brand getting KO'd by the competition?
Want to learn how to create a knockout personality and annihilate your competition
Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.
Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.
Ernie's links:Website- https://ernburn.com/
Your brand sucks - book - https://ernburn.com/your-brand-sucks
Facebook - https://www.facebook.com/ernburnbrands/
Instagram - https://www.instagram.com/ernieharker/?hl=en
Linkedin - https://www.linkedin.com/in/ernie-harker-a56b7624/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions.
In this episode I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Have you ever worried about standing out from the crowd? If the answer’s yes and you’re a product-based brand, then you’re also likely thinking about your brand’s shelf appeal…
Step in Michael Keplinger, partner at SmashBrand. An agile brand strategy agency specialising in helping businesses optimise their packaged goods.
Michael will teach you how user testing helps you to create attention-grabbing packaging.
Michael's links:Website- www.smashbrand.com
Facebook - https://www.facebook.com/SmashBrand
Twitter - https://twitter.com/smashbrand
Instagram - https://www.instagram.com/smashbrand_agency/?hl=en
Linkedin - https://www.linkedin.com/in/michaelkeplinger/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Create a compelling brand vision like Tesla that will empower you and your team and give your audience something to buy into and be part of.
Creating a compelling and strategic brand vision has multiple benefits from aligning the company towards one common aim, allow you to focus on the things that matter, avoid distractions and align your brand.
In this episode I go over how Tesla came to be, why Tesla's vision is so compelling for staff, customers and the world and how you can use this blueprint for your brand.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversion to using storytelling in business and how can we harness this powerful tool to create a magnetic brand?
**Today we are joined by Gabrielle Dolan founder of ‘Jargon free Fridays’, best selling author of several books including ‘Real Communication: How To Be You and Lead True’ and ‘The Essential Guide to business storytelling’ and brand storytelling expert and consultant.
She shares why story matters in business and how you can use it to build a magnetic brand from the inside out.
Gabrielle links:
Website - https://gabrielledolan.com/**
Free storytelling starter kit - https://gabrielledolan.com/starterkit/
Books - https://gabrielledolan.com/books/
LinkedIn - https://www.linkedin.com/in/gabrielledolan/
Instagram - https://www.instagram.com/gabrielledolan.1/
Twitter - https://twitter.com/GabrielleDolan1
Facebook - https://www.facebook.com/gabrielledolanconsulting/
Business Storytelling
26th October - https://www.eventbrite.com.au/e/business-storytelling-virtual-webcast-with-gabrielle-dolan-tickets-169555786923
23rd November - https://www.eventbrite.com.au/e/business-storytelling-virtual-webcast-with-gabrielle-dolan-tickets-169572137829
Presenting with Impact
8th November https://www.eventbrite.com.au/e/presenting-with-impact-virtual-webcast-with-gabrielle-dolan-tickets-169573576131
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
What are the 5 stages of brand recognition and how can you use these to build your brand?
In this episode, I look at the 5 important stages of brand recognition, from non-recognition all the way to advocacy and ho you can help your audience progress on their brand recognition journey and what you can take away from this to use with your business.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Do you want to steal a big secret from iconic brands and influence your audience's view of your business?
Tell a good story.
We have passed this art down over generations and cultures for thousands of years. Stories are boundless. It doesn't matter if they're drawn on cave walls, told in song, or written in iconic works of literature... Nothing else comes close to provoking such profound emotion as a well-crafted story.
**In this episode, Chloé Dutschke will teach you the secrets of telling a compelling brand story. As the head of brand at Incfile, Chloé will help you to marry your brand’s values to what motivates your audience.
Chloe links:
Website -** https://www.chlo.money/
Instagram - https://www.instagram.com/chloedutschke/
LinkedIn - https://www.linkedin.com/in/chloedutschke/
Twitter - https://twitter.com/chloedutschke
Incfile links:Website: https://www.incfile.com/
Facebook: https://www.facebook.com/incfile
YouTube: https://www.youtube.com/channel/UC-hfd-zO8SSMpOgLNYwLAXA
Instagram: https://www.instagram.com/incfile/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace?
In this episode, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
If you are looking to build your business, become a better leader and develop an authentic brand culture then you are going to need hard skills, strategies and tactics.
But in order to make that business and brand thrive you also need to consider soft skills, developing yourself and becoming a conscious leader.
In today’s episode I’m joined by Kelly Campbell a co-founder of Consciousness Leaders and a Leadership Coach working with creative and technology leaders, helping them to transform both their life and agency.
If you are interested in finding out more about Kelly see links below.
Kelly Campbell - Linkedin
Kelly Campbell - Website
Agency Scaler - Instagram
Agency Scaler - Twitter
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
What can you learn from Wandavision about branding, marketing and tapping into popular culture?
Disney + Marvel's Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era's.
In this episode, I go over how Wandavision successfully taps into popular culture to resonate with the audience, create familiarity and set up the show, how some other brands have used popular culture in their branding and what you can take away from it to use for your business.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Personal branding is something that i becoming more relevant than ever before, the increase in social platforms and the transparent world we live in today has increased the need to understand who you want to be and where you want to go.
In this episode i'm joined by Rob Levinson a Corporate Brand Strategist and Personal Brand Coach whose expertise is in helping clients to develop powerful brand narratives that get them noticed, remembered, and delivers results and Emily Rubin a Certified Professional Life Coach and she has her Master's degree in social work. She's been a coach since 2014 and focuses on working with women in their 40s and beyond who are struggling with challenging transitions in their lives.We discuss the importance of and role of personal branding and life coaching for your ongoing personal and business success.
If you are interested in finding out more about Rob and Emily see links below.
Rob Levinson - Linkedin
Rob Levinson - Brand You Better (Personal Brand Coaching)
Rob Levinson - Let's Leverage (Business Brand Development)
Rob Levinson - Instagram
Rob Levinson - YouTube
Emily Rubin - Life Coaching
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
The Nike swoosh is one of the most iconic logo designs of all time, recently voted 9th most recognisable logo on the planet, it is worn by some of the sporting world's most notable players and champions. You'd think it was created by a global brand design agency - but it wasn't, keep watching to find out about the real brand story behind the Nike Swoosh.
In this episode, I go over the Nike logo history, explain what makes the logo so iconic and what you can take away from it to use for your business.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
One of the most important elements to building a successful brand today is through building trust in your audience.
In today’s episode we are joined by Phillip Holmes higher education VP and Nonprofit marketing consultant and he explains the importance of trust, authenticity and staying aligned on your mission when developing your brand.
If you are interested in finding out more about Phillip see links below.
Phillip Holmes - Linkedin
Phillip Holmes - Instagram
Phillip Holmes - Twitter
Phillip Holmes - Facebook
Highest Good Media - Linkedin
Highest Good Media - Facebook
Highest Good Media - Website
Make It Plain - Podcast
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Rebranding Examples Series - Twitter rebrand 2021.
Twitter's recent rebrand might not appeal to everyone but it has effectively defined who they are as a brand and their role in the social landscape. The rebrand was based on the idea of the 'global conversation' and they used some interesting techniques to pull together this layered, textured rebrand.
In this episode, I go over the Twitter rebrand case study and explain what you can take away from it to use for your business.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Most of us are familiar with the phrase 'trust your gut' but have you ever stopped to think what that means or why more often than not that gut feeling turns out to be the right decision for your business?
Today we're joined by Tracy Yates a leading voice in the integration of Intuitive intuition and she explains how trusting your gut can help to build a more worthwhile, authentic and successful business.
To find out more about Tracy, Mindway and Concious Leaders see below
Mindway Website - https://wearemindway.com
Mindway Instagram - https://www.instagram.com/wearemindway/
Conciouness Leadership - https://consciousnessleaders.com
Conciouness Leadership Instagram - https://www.instagram.com/leadusforward/
Tracy Yates LinkedIn - https://www.linkedin.com/in/tracy-yates-boostexperiential/
3 of the best co-branding examples from recent times.
Are you looking to reach a wider audience, gain more market share or extend your brand into a new space? Then co-branding can be an effective way to do this and in this video, I look at 3 recent co-branding partnership and explain what co-branding is, what impact it can have and how you can use the same idea for your business.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Building a personal brand is something that can be confusing and frustrating especially if you don't use storytelling.
In today’s episode we are joined by Greg Monaco personal branding expert and story coach of Monaco branding and he explains how to harness your personal story to build a captivating personal brand.
If you are interested in finding out more about Greg see links below.
Greg Monaco - Linkedin
Monaco Branding and Creative
Greg Monaco - Twitter
Greg Monaco - Instagram
Fearless Brands - FREE 1 Month Personal Branding Community membership led by Greg Monaco
Do you want to be fearless - Join the community and get actionable tips to develop your story
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
What can Lady Gaga and Oreo teach you about co-branding?
Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed musician and her most recent album Chromatica. In this video, I look at this partnership and explain why it is a co-branding masterclass, what co-branding is, what impact it can have, go over some other famous co-branding examples and how you can use the same idea for your business.
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
As a business owner today your brand is probably something you've put time into and thought about, but have you also considered the importance of developing a personal brand?
In today’s episode we are joined by personal branding expert Ash Borland and he dispels some myths, give some tips and explains how to develop your personal brand.
If you are interested in finding out more about Ash see links below.
Ash Borland - Website
Ash Borland - Instagram
Ash Borland - Linkedin
Ash Borland - YouTube
Listen to Ash's PodcastPersonal Branding Podcast
FREE Personal Branding Masterclass with Ash
Ash's FREE Personal Branding Masterclass
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you confused about the direction your business should take and feeling overwhelmed with the amount of things demanding your attention?
In today’s episode we are joined by Alex Sanfillippo a specialist in helping entrepreneurs Develop and Clarify Their Strategy to Accelerate Their Success and host of Creating a Brand.
If you are interested in finding out more about Alex and Creating a Brand see links below.
Alex Sanfilipo - Linkedin
Creating a brand - Instagram
Creating a brand - Twitter
Creating a brand - Facebook
Creating a brand - Linkedin
Creating a brand - YouTube
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you feeling disillusioned with your brand or disconnected from the reason you started it in the first place?
Do you want to make a positive impact and connect meaningfully with your audience?
Well in today's episode of The Unified Brand Podcast I'm joined by Emily Soccorsy and Justin Foster of Root + River a branding practice that helps leaders uncover the truth of their brand, articulate it and share it with the world.
If you are interested in finding out more about Emily, Justin and Root + River check out the links below.
Root + River Website
Root + River Facebook
Root + River Twitter
Root + River Linkedin
Root + River Instagram
Root + River YouTube
Emily Facebook
Emily Linkedin
Emily Twitter
Justin Facebook
Justin Twitter
Justin Linkedin
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
How to Start a Brand and Build Your Business in 2021 [Part 2]. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode (part 2 of the series) will help you to take the foundation we built in part 1 (link below) and develop your external brand from that platform.
This video explains the 4 crucial parts to developing your external brand.
Part 1 can be found here - https://www.elementsbrandmanagement.co.uk/how-to-build-your-brand-part-1-define-your-brand/
Brand Building Course
If you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you struggling to keep up with everything you need to get done in your business? Do you find yourself wearing multiple hats? Or failing to improve productivity?
Well, In today's episode we are joined by Laura Woodward-Drake, chair of Exmouth chamber and owner of Boost business assistance - changing the way small businesses think about work, to bring that Friday feeling to ever day by using empowering systems to help eliminate, simplify, automate or delegate overloaded or unwanted tasks, so they can focus on the fun bits.
If you are interested in finding out more about Boost Business Assistance and connecting with Laura check out the links below.
- Boost Business Assistance Facebook
- Boost Business Assistance Linkedin
- Laura Woodward-Drake Linkedin
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
How to build your brand. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode will help you to make a good start by building a solid foundation for your brand to grow from.
This episode explains the 4 crucial parts to developing your internal brand and Part 2 of this series will go over how you can take that internal brand platform and turn it into your external brand.
Videos mentioned in this video
Brand Goals and objectives for 2021 - https://youtu.be/EOXjDcyNr9Q
What is a brand? - https://youtu.be/pLMq_kX_fMc
Define your brand's target audience - https://youtu.be/fDKE-iPKHYE
Brand differentiation strategies - https://youtu.be/AZpTVBrAigA
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
With the shift to more online communication your brand’s voice and the way you talk to your audience has never been more important.
Well, In today's episode we are joined by Danielle Meadows-Stinnett, owner of Octane Designs 10 year old minority owned and led digital branding agency helping launch over 150 small businesses across America, 2/3 in Kentucky and host of the MTG: More than Graphics Podcast. She explains how to develop a brand that resonates with your audience.
If you are interested in finding out more and connecting with Danielle check out the links below.
- lexoctane.com
- mtgthepodcast.com
- instagram.com/octanedesigns
- facebook.com/octanedesigns
- twitter.com/octanedesigns
- pinterest.com/octanedesigns
- linkedin.com/in/daniellemeadows
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
With the rise in smart speakers and wearables have you considered your brand's presence in this space?
Well in this episode I go over (with expert advice from Chip Edwards of create my voice) how you can build your verbal brand.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
With 2020 being the year that it was are you struggling to improve your digital marketing to gain more leads?
Well, In today's episode we are joined by Steve Mills, an author, professional speaker, founder of the RPM business system and business and marketing consultant helping businesses to make millions working with over 10,000 clients worldwide. He explains how to focus your digital marketing efforts to cut through the noise, get more leads and grow your brand.
If you are interested in finding out more and connecting with Steve check out the links below.
Website: https://steve-mills.com
LinkedIn: https://www.linkedin.com/company/steve-mills-marketing/
https://www.linkedin.com/in/marketingadvice/
YT channel - https://www.youtube.com/channel/UC6U1XU5YuFRk8TECjWBLUNA/videos
Facebook: https://www.facebook.com/SteveMillsMarketing
Twitter: https://twitter.com/_SteveMills
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you unsure on the best route to take when it comes to rebranding your business? Or maybe you're confused about the extent that you need to rebrand?
Well, in this episode, I'm going to go over the different types of rebrand. So you can decide which one is best for you. I breakdown 4 rebranding strategies to help you decide which type of rebrand is best for your business.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you trying to build a brand that stands the test of time, that creates a positive impact in the world?
Well, In today's episode we are joined by Rachel Cross, globally-accomplished marketer, career strategist, writer, speaker, and the Chief Business Sherpa of Rachel K Group, she explains how to build your brand by developing your internal culture with a combination of authenticity and purpose that builds trust in your audience.
Rachel is aglobally-accomplished marketer, career strategist, writer, speaker, and the Chief Business Sherpa of Rachel K Group, a boutique marketing consulting firm specializing in launching brands, developing world-class marketing communications, and helping creative professionals start the solopreneur business they’ve always dreamed of.
If you are interested in finding out more and connecting with Rachel check out the links below.
Website: https://www.rachelkgroup.com/
LinkedIn: https://www.linkedin.com/in/rachelkcross/
Facebook: https://www.facebook.com/rachelkumarcross
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you starting to build out some video content and audio content for your business and are looking for some inspiration to help build out your audio brand?
Then this is the episode is for you. I breakdown 6 of the best examples of sonic branding from brands like, Intel, Apple, Netflix and more and showcase what makes these brands stand out for their sonic branding.
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
With 2020 being the year it was generating new leads and sales has been difficult. What if you could get better at finding those ideal customers and turning those precious leads into sales? Well, In today's episode we are joined by Rob Austin, the Sales Mechanic and founder of commission with permission he explains the importance of selling the right way and how that impacts your brands growth.
If you are interested in honing your sales skills and seeing where you are being held back from turning leads into customers jump on a FREE Sales MOT with Rob Austin Below and make 2021 the year you closed more of your ideal customers.
Get a FREE Sales MOT with Rob here - https://commissionwithpermission.com/contact-us/
You can find out more about Rob and Commission with Permission:
https://www.commissionwithpermission.com/
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Are you looking to build your business using Instagram? I breakdown 5 ways you can use Instagram stories to build your brand, increase brand awareness and grow your business.
Instagram stories are a great way to build your brand and you can leverage them in lots of different ways to engage and reach your audience, In this episode I focus on 5 of these ways and explain how you can use them to build your brand.
How to define your brand - PDF DOWNLOAD MENTIONED IN THE VIDEO -https://bit.ly/2z8GhtN
In order to make sure your rebrand is a success you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook that will help you go through this process.
How to define your brand - Worksheet Download - https://bit.ly/2z8GhtN
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
With the fast paced adaptive business environment we find ourselves in today. Have you considered using creativity for your individual development and business growth? Well, In today's episode we are joined by Nir Bashan, author of the creator mindset and he explains how to become more creative in order to grow your brand.
You can find out more about Nir and The Creator Mindset below:
The Creator Mindset Book - https://www.amazon.co.uk/Creator-Mindset-Secrets-Innovation-Sustainability/
Nir Bashan
-http://www.nirbashan.com | Website
-http://www.thecreatormindset.com | Creator Mindset Book Website
-https://www.nirbashan.com/thecreatormindset | Online Community
-https://www.linkedin.com/in/nirbashan/ | linkedin
-https://instagram.com/nirbashan | Insta
-https://twitter.com/Nir_Bashan | Twitter
-facebook.com/nirbashan1 | Facebook
-https://www.youtube.com/channel/UCOiXZjhjjVQ2jTpI2iukBAg | Youtube
-nb@nirbashan.com | Email
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
5 Indicators that it is time to think about rebranding your business. This episode explains the 5 most common stages businesses consider rebranding and why rebranding often happens at these points. Rebranding is something that takes time, effort, money and thought but the alternative often costs more in the long run.
In order to make sure your rebrand is a success you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook that will help you go through this process.
How to define your brand - Worksheet Download - https://bit.ly/2z8GhtN
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Being able to streamline your business implement strategies to do this is more important than ever before. In this episode, I talk to Super Joe Pardo business optimization specialist, about how you can streamline your business and harness that entrepreneurial spark to grow your brand.
You can find out more about Joe, The Super Joe Pardo Show and the Independent Podcast Conference below:
Joe Pardo
Website - https://superjoepardo.com
Podcast - https://superjoepardo.com/super-joe-pardo-show/
YouTube - https://youtube.com/superjoepardo
Instagram - https://instagram.com/superjoepardo
Facebook - facebook.com/superjoepardo
The Independent Podcast Conference + University
Website - https://indiepodcasters.com
Facebook - facebook.com/indiepodcon
Twitter - https://twitter.com/indiepodcon
YouTube - https://indiepodcasters.com/tube
Instagram - instagram.com/indiepodcon
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
What is sonic branding? Why it is crucial for your brand and how to get started. This episode explains what sonic branding is, gives examples of how it has been used effectively and how you can get started with sonic branding. With more and more businesses producing videos, podcasts and video ads the rise in sonic branding has been increasing so it is important now more than ever to get your audio brand handled.
If you need help with a your sonic branding or any part of your brand you can schedule a call here - https://www.elementsbrandmanagement.co.uk/schedule-a-call
n order to make sure your rebrand is a success you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook that will help you go through this process.
How to define your brand - Worksheet Download - https://bit.ly/2z8GhtN
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Scaling your business and finding the right source of funding to build your brand can seem like a daunting task, especially with no strategy in place. In this episode, we are joined by Krishna Mohan a business coach and specialist in scaling six to eight figure businesses. And he explains how you can put a plan in place to scale your brand.
**Krishna has offered all listeners of The Unified Brand Podcast 90 days access to business coaching through their genius online Academy just email krishna@geniusvisionaryinc.com quote this podcast name and you'll get access.
He is also giving away a FREE copy of his book how to find 10K in any business in 45min so please get in touch with Krishna.**
You can find out more about Genius Visionary and Krishna using the links below
Krishna Mohan - https://www.linkedin.com/in/krishna-mohan-mmm-mba-ms-7065666/
Facebook:
Genius Visionary Inc - https://www.facebook.com/Genius-Visionary-Inc-104897597961203/
Genius Visionary Online Academy - https://www.facebook.com/Genius-Online-Academy-100630881727197
Genius Visionary Business Credit - https://www.facebook.com/Genius-Business-Credit-106803107768268
Genius Visionary Business Coaching - https://www.facebook.com/Genius-Business-Coach-100384921769715
Linkedin:
Genius Visionary Business Coaching -https://www.linkedin.com/company/geniusbusinesscoach/
Genius Visionary Online Academy - https://www.linkedin.com/company/geniusonlineacademy/
Genius Visionary Business Credit - https://www.linkedin.com/company/geniusbusinesscredit/
Genius Visionary Inc - https://www.linkedin.com/company/geniusvisionary/
visit geniusvisionaryinc.com to find out more
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - http
Rebranding Your Business - 5 Things to think about before getting started. This episode explains 5 key things you need to ask yourself before rebranding your business. Rebranding is something that you shouldn't take lightly and you want to make sure you answer the 5 questions in this episode before starting the rebranding process.
These questions are the ones we use at Elements Brand Management when someone comes to us for a rebrand. If you need help with a rebranding project you can schedule a call here - https://www.elementsbrandmanagement.co.uk/schedule-a-call
In order to make sure your rebrand is a success you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook that will help you go through this process.
How to define your brand - Worksheet Download - https://bit.ly/2z8GhtN
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
With the current shifting retail landscape. Have you considered loyalty begins the moment after purchase? Well, In today's episode we are joined by Tomas Diaz, co-founder and CEO of Flex Engage and he explains how to use post purchase marketing to build trust with your customers and grow your brand.
You can find out more about Flex Engage and Tomas using the links below
Facebook: https://www.facebook.com/flexengage
Twitter: https://twitter.com/flexengage
LinkedIn: https://www.linkedin.com/company/2499321/
As retail continues to mold itself to the new “normal” established by Covid-19, many retailers are finding themselves piecing together makeshift solutions to meet their customer’s needs. While this tactic may work in the short-term, customers have had their logistics expectations exceeded by powerhouses like Amazon, often leaving retailers struggling to close the gap.
Now more than ever, retailers need an all-encompassing solution in their corner to overcome the uncertainty of today’s retail landscape. From click to collect, flexEngage empowers retailers to own their post-purchase experience through the most frequently checked channel, post-purchase communications. Stemming from our extensive experience in digital receipts and order tracking, we recognized a unique opportunity to further assist retailers in communicating with their customers through the implementation of our robust curbside solution.
Curbside offers retailers a unique opportunity to continue communications after the sale, through the use of personalized messaging to meet the unique needs of each customer, offering the opportunity to drive additional revenue and loyalty directly from the communication. Our unique differentiator lies in our ability to both offer customers the Amazon-level experience they expect while providing insightful analytics in an easy to navigate dashboard. This offers the chance to see metrics at a store level, enabling retailers to continuously improve their processes and effectively plan for the future.
visit flexengage.com to find out more
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
With the rise in voice assistant platforms, smart speakers and wearables. Have you thought about your brand's presence in this space? Well, In today's episode we are joined by Chip Edwards, a Partner at Create My Voice. He is a voice branding expert that helps brand owners (businesses and influencers) create their verbal brand on Voice Assistant platforms like Smart Speakers, smartphones, and wearables and he explains how to leverage these mediums and verbal branding to help build your brand.
You can find Chip Edwards on
Personal Social Media:
Linkedin - https://linkedin.com/in/cedwards
Facebook Personal - https://facebook.com/CMV.Chip.Edwards
Twitter Personal - https://twitter.com/ChipEdwards4
Create My Voice
Website - https://CreateMyVoice.com
Instagram - https://instagram.com/CreateMyVoice
Facebook - https://facebook.com/CreateMyVoice
Twitter - https://twitter.com/CreateMyVoice
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Brand strategy workshop and the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.
This process is what we use in our Brand Workshop and strategy sessions at Elements Brand Management if you need help defining yours schedule a call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
In order to start defining and creating your brand strategy you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook that will help you go through this process.
How to define your brand - Worksheet Download - https://bit.ly/2z8GhtN
Link to our previous Youtube Videos
What is brand strategy? - https://youtu.be/Tndj2aEBBqc
How To Build A Brand Strategy - 8 Step Process To Define Yours - https://youtu.be/-EbCsPkTqpU
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
8 Important steps to build a brand strategy and grow your brand. This episode explains how to develop a cohesive brand strategy to help you stand out from the competition and grow your brand. in order to create an affective brand strategy these 8 steps take you through the process from internal brand or core brand to your brand marketing.
In order to start defining and creating your brand strategy you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook that will help you go through this process.
How to define your brand - Worksheet Download - https://bit.ly/2z8GhtN
In order to create an effective brand strategy you need to know the ideal customer you are trying to reach if you need help in defining this ideal customer check out the two videos from our YouTube channel below.
Defining your target audience to give your brand the edge - https://youtu.be/fDKE-iPKHYE
How to create buyer personas for your brand - https://youtu.be/FKzkcAoMVvc
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success.
In order to start defining and creating your brand strategy you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook that will help you go through this process.
How to define your brand - Worksheet Download - https://bit.ly/2z8GhtN
In order to create an effective brand strategy you need to know the ideal customer you are trying to reach if you need help in defining this ideal customer check out the two videos from our YouTube channel below.
Defining your target audience to give your brand the edge - https://youtu.be/fDKE-iPKHYE
How to create buyer personas for your brand - https://youtu.be/FKzkcAoMVvc
Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
3 step messaging framework to position your customer as the hero. This episode goes over a recent client meeting whereby they were reverting back to old messaging and marketing tactics and habits by positioning the brand as the hero and not the audience.
For more information on the Storybrand book and framework from Donald Miller (HIGHLY RECOMMENDED) you can get the book on Amazon here - https://amzn.to/3icgulu
If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
How to create a successful brand that your audience loves - 7 key traits. This episode explains the seven key traits of successful brands and how you can use them to create a brand your audience loves.
If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Branding vs Marketing, what's the difference and how do they grow your business. This episode explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business.
If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Why a strong brand is important for your business success. This episode explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand.
If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Brand differentiation strategies to stand out from the competition. This episode explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.
If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg
branddifferentiation #brandstrategy #howtodifferentiateyourbrand
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
What is a brand audit and how to uncover the issues costing your brand. This episode explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand.
If you need any additional help you can schedule a free consultation call with Elements Brand Management - SCHEDULE A CALL - https://bit.ly/3dYAhCg
Videos mentioned in this podcast
4 Branding Elements - https://youtu.be/-UgyEnBJz4g
Defining your target audience - https://youtu.be/fDKE-iPKHYE
How to create buyer personas for your brand - https://youtu.be/FKzkcAoMVvc
whatisabrandaudit #brandaudit #brandauditreport
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
This episode explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned.
If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg
brandalignment #brandalignmentprocess #alignedbrands
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis.
If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg
brandingelements #brandelements #howtobuildagreatbrand
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
How to increase brand awareness for your brand. This episode explains how improve your brand awareness by helping your audience to recall and recognise your brand. We outline 6 ways you can raise your brand's awareness, what brand awareness does for your brand and how it helps to build trust and loyalty.
If you need any additional help there is a free checklist available below to help you raise your brand awareness.
Increase your brand awareness checklist - DOWNLOAD HERE - https://bit.ly/3i0VbUs
howtoincreasebrandawareness #branding #brandawareness
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
How to create buyer personas for your brand. This episode explains how to define your brand buyer personas so you can use them in your content marketing, marketing campaigns and when building brand awareness.
I give you a step by step process of how you can define your brand buyer personas and use these to accelerate your marketing efforts.
If you need any additional help there is a free downloadable buyer persona template you can use to create your customer personas.
How to define your brand's buyer personas and target audience - DOWNLOAD HERE - https://bit.ly/2UtP2pp
howtocreatebuyerpersonas #buyerpersonas #brandpersonas #brandtips
SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif
Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
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Defining your target audience to give your brand the edge. This episode explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns.
In this episode, I explain how you can get clear on your target audience and define key audience segments around your main target audience. The video gives you 3 tips on how to define your target audience to give your brand the edge.
If you want to learn more about defining your brand's target audience we outline a step by step process in the free guide below and how to build out your audience segments for different levels of customer.
How to define your brand's target audience - Worksheet Download -
https://bit.ly/2UtP2pp
definingyourtargetaudience #howtodefineyourtargetaudience #targetaudience #brandtips
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Are you confused about your brand messaging or maybe your campaigns don't seem to be resonating with your audience?
In this episode, I explain why a lot of businesses struggle with their brand messaging and the problem isn't what you think. The episode gives you 3 tips on how you can tighten up and focus your brand messaging strategy to get you results.
If you want some help defining your brand messaging a good place to start is by defining your brand you can download a free pdf that takes you through the process in more detail below.
How to define your brand - Worksheet Download - https://bit.ly/2z8GhtN
brandmessaging #brandmessagingstrategy #brandtips #elementsbrandmanagement
For more information about building a unified brand visit Elements Brand Management - https://bit.ly/36BQX00
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Have you ever wondered why your brand hasn't been amassing a tribe of dedicated loyal followers? In this episode, I'll explain why your brand values are key to solving this problem and how you can define yours.
What are brand values and how can you define yours? This episode explains what brand values are and why they help to grow internal brand culture and external audience connection. The episode gives you 4 tips to use when defining your own core brand values.
If you are looking to understand what brand values are and how to outline yours this episode gives you a few tips to do this but if you need any more help you can download a free resource that takes you through the process in more detail below.
How to define your brand values - Worksheet Download - https://bit.ly/2B5oO5P
brandvalues #brandcorevalues #businessvalues #branding #brandtips #brandingtips #definebrandvalues #brandbuilding #elementsbrandmanagement
For more information about building a unified brand visit Elements Brand Management - https://bit.ly/36BQX00
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Are you unsure on what brand actually is, or maybe you just want to make sure that your brand is defined properly? Well in this podcast, I will go over what a brand is and how you can define yours.
What is a brand why is it important for your business growth?
This episode explains what a brand is and isn't, the role a brand plays in business growth through effective differentiation and memorability and gives you some tips to help you begin to define your brand.
If you are looking to understand what a brand is and how to begin to define yours this podcast episode gives you a starting point for that exploration and you can download a free pdf that takes you through the process in more detail below.
How to define your brand - Worksheet Download - https://bit.ly/2z8GhtN
branding #whatisabrand #brandtips #brandingtips #defineyourbrand #brandbuilding #elementsbrandmanagement
For more information about building a unified brand visit Elements Brand Management - https://bit.ly/36BQX00
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The Unified Brand, brand building and strategy podcast helps directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact.
Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers.
The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision.
Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.
For more information about building a unified brand visit Elements Brand Management - https://bit.ly/36BQX00
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Do you feel your brand doesn't resonate as well as it could do with your audience? Sometimes do you feel lost as to what your brand stands for or why it even exist as brand?
In this episode we'll go over why this might be and what you can do about it.
"People don't buy what you do they buy why you do it" - Simon Sinek
What is brand purpose and why it's your brand's superpower?
This episode will explain the first step you need to take to unlock your brand's potential by defining your brand purpose which sits at the core of your brand and filters through everything you do.
If you are looking to understand what brand purpose is and how to define it this podcast gives you the first step to defining it and you can download a free pdf that takes you through the process more fully in more detail below.
The Essential Guide to Defining Your Brand’s Purpose - https://bit.ly/2Akf4EI
brandpurpose #whatisbrandpurpose #defineyourbrandpurpose #brandpurposetips #brandingtips #brandbuilding #elementsbrandmanagement
For more information about building a unified brand visit Elements Brand Management - https://bit.ly/36BQX00
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Have you been feeling stuck or confused about how to maintain your brand during the Covid-19 crisis? Well in today’s episode i have 8 tips to help you get unstuck and feeling confident about how you can maintain your brand during uncertain times.
8 tips to help you maintain your brand through uncertain times and manage your brand communications.
- Empathy and compassion
- Support and expertise
- Take time to focus on your brand
- Foster connection
- Remain visible
- be consistent and reliable
- Resource and build confidence
For more information about building a unified brand visit Elements Brand Management - https://bit.ly/36BQX00
Let's Connect
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Are you failing to resonate and connect with your audience? Then you might be suffering from the biggest mistake we see most brands making. In this episode I'll give you some tips on how to handle this.
This episode will show you the biggest mistake most brands make right from the start of their brand-building journey and that they continue to make daily and we'll also give you some tips to make sure you don't do the same.
If you are looking to make sure you are approaching branding in the right way whether you are a new brand or an established brand and want to avoid the main mistake your competition is making then this episode will be of use to you.
For more information about building a unified brand visit Elements Brand Management - https://bit.ly/36BQX00
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YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
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Website - https://bit.ly/36BQX00