The Ms. CEO Show with Felicia Joy: Recent Episodes
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The Ms. CEO Show with Felicia Joy, the # 1 National Talk Radio Show for women entrepreneurs, provides business women with insights, ideas and inspiration to accelerate their growth and achieve more success, faster.
Listen in as Felicia Joy learns how Bobbi Hampton has created 7 successful businesses, and generated all of her paid business projects for the past 12 months via social media. Bobbi joins Felicia on The Ms. CEO Radio Show to talk about smart, low-cost marketing for small businesses. Bobbi Hampton, owner of The Hampton Agency, has been an entrepreneur for more than 12 years. She has started 5 for-profit businesses and 2 non-profits. She currently operates The Hampton Agency, a full-service marketing and advertising company that creates, develops and grows the brands of small to mid-size businesses.
In many ways, women continue to be perceived as outsiders in the world of business. Studies show that minority women entrepreneurs are even further regarded as outsiders. Through fascinating research, detailed in her new book, Dr. Mary Godwyn, a professor at Babson College — the leading university for entrepreneurship in America — shares the stories of many women entrepreneurs who defy standard business expectations in favor of their own values and beliefs. As a result, many of them have created unique and profitable business models in ways that would typically be looked down up on. Some of them pay significantly higher salaries and offer better working conditions and policies for their employees in locales where they could do far less because labor laws are not as protective of workers. Even with these concessions, some of them make millions. Listen in as Dr. Mary Godwyn explains what she learned about unconventional success from these courageous, “outsider” women who have made it big in business on their own terms.
Rochelle Behrens created The Shirt and had been doing a good job growing her business. Steady and consistently she improved sales. But then, fate stepped in and a chance encounter at a dinner party connected her to a big break. Her wham moment? "The Shirt" --- her shirt --- landed on Oprah. The rest is history. Some would say this was a lucky break but there are several very specific actions Rochelle took that prepared her for a big break and that have enabled her to capitalize on the Oprah Effect and ride the wave of momentum. Listen in and learn from Rochelle what you need to do to prepare for your big break in business.
It's the daily task--and sometimes, challenge--for entrepreneurs and business owners: How to market less expensively, but more effectively. We address this issue as often as possible and from every angle possible on The Ms. CEO Radio Show because fine-tuning marketing means really building your business! On this episode, Felicia Joy chats with Alicia Ingram, marketing expert, owner of ANI Creative (a strategic marketing firm) and author of the new e-course and e-book, "Market Your Business in 8 Minutes a Day". Alicia talks in simple terms about what marketing is--what it is not--and how to take a little time every day to get better at it, which ultimately means having more fun and making more money in your business. Listen in for Alicia's nuggets of wisdom and check out www.ani-creative.com to get the e-course.
It's the oldest kind of marketing there is: Word-of-mouth; and still the most powerful. How do you get positive, strong and repeated word-of-mouth going for your business? Do you advertise to get people talking, put up a Facebook page, start tweeting, or what? How do you tie all the marketing pieces together to make people talk about you and what your company is doing? Felicia Joy chats with Ted Wright of Fizz Word of Mouth Marketing to get the answers to these questions. Ted and his firm have used word of mouth marketing to take underperforming brands from 0 to hero. How did they do it? How can you? Listen and find out!
If you've been in business for more than two seconds or are researching the best ways to market a business before you launch, then you've run across the advice to "get some publicity" or "PR" for your business. Well, what exactly is PR, why do you need, what can it do for you, how do you do it for yourself, should you do it for yourself, and what should you expect when you hire a PR firm to help you? These questions, and more, are answered on this edition of The Ms. CEO Radio Show as Felicia Joy chats with Nicole Garner, founder and president of The Garner Circle (www.thegarnercircle.com), a booming PR, marketing and events production company that launches unknown brands and Fortune 100 brands to the next level. Felicia also gets some inside secrets from Betty Yarmon, a long-time media professional and socialite on the New York business and philanthropy circuit who runs partylinepublishing.com, an exclusive PR leads newsletter. Listen in and get ready to see the spotlight on your business!
Is it time to sell your business? Or are you seeking to sell part of your business, or create a joint venture partnership, to expand? Like everything, there is an art to selling your business. What you do to prepare your business and how you present your offer makes a difference in how much you can sell it for so listen in as Felicia Joy chats with Vicki Donlan, a leading business broker (www.vickidonlan.com and www.vrbaystate.com), who knows first hand how to make lucrative deals. She managed the sell of her own business and has done it for countless others. Vicki serves up priceless advice that can make a big difference! What's your exit strategy? Listen to this interview to establish one or sharpen the one you have!
Some successful business women say they don't have a great dating life because men are intimidated. Some men say a lot of successful women don't know how to leave their bossy ways at the office. Who's right? Is this a small issue or a growing epidemic? If it is a growing problem, what are the new rules and dynamics of dating for women entrepreneurs? Felicia Joy chats with expert psychologists and dating experts to uncover the truth about this touchy issue!
Small businesses grow by getting more customers, increasing revenue and hiring people. And each of those--getting more customers, increasing revenues and hiring people--are linked. Who you hire, how you hire and how your business develops people can increase or decrease your company's potential. How much revenue do you need before you start thinking about hiring? How should you hire? Who should you hire? Should you hire employees or contractors? What's the upside and downside of each option? If a human resource agency helps you with hiring, how much should you be paying them? There are tons of questions when it comes to smart hiring for every stage of business and Felicia Joy has your answers! In this episode of The Ms. CEO Radio Show, Felicia Joy is chatting with Roberta Chinsky Matuson, a globally renowned small business human resources strategist. Roberta shares which hiring best practices you should employ in your business and which are a waste of time.