If you want your business to survive & thrive, you have to think long-term. The Long Game Marketing Podcast discusses everything and anything to do with digital marketing and how it'll sustain your business for long-term growth.
Whilst video and imagery are powerful tools for marketing, it would appear that blogs, despite how long they have been around for, are often an underutilized and underrated form of marketing.
From a general look, they are merely words on a screen. However, their effectiveness runs much deeper than that as they are a fantastic tool to create visibility around your brand on other platforms such as social media and Google.
In our latest episode of the Long Game Marketing Podcast, we again had the opportunity to chat with Rowan Smith and special guest Sara Freeland of Freeland Hiking Co about all things marketing but specifically about blogs and what they can do for a business.
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I was fortunate enough to be invited back to The Round Table Discussion to chat with Rowan Smith about various aspects of marketing and how it might help some of the other members within the Facebook group.
Not only did I get to chat with Rowan but we were also joined by Erika Jacobson from Edgewalkers out of Western Australia. We spoke about a number of different topics but something that really stood out in this conversation was building your brand without using third party booking platforms such as AirBnB Experiences or Eventbrite.
I genuinely hope you get something out of this episode as I truly believe that a brand can succeed in the long-term without having to use one of these platforms.
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I recently had the fortunate opportunity of chatting all things brand with Rowan Smith from Summit Strength Australia. Rowan has taken it upon himself to start a Facebook group for hiking professionals during this time of crisis to create a collaborative environment amongst the many participants within the group.
We chat about what a strong brand might look like, what brands can to survive this crisis we now find ourselves in and much more.
I genuinely hope you find some value out of it.