Electrify Your Message: Recent Episodes
Kerauno
Text messaging is a powerful tool as it is a laser shot communication to a personal device. The average text message is read in less than 3 minutes and open rates exceed 98%. With such a powerful tool - you need a strategy! There is so much more to creating a message that delivers an outcome...it's important to understand that "IT ALL MATTERS" What you say, how you say it, when you say it, why you say it, and where you say it. Expertise around messaging is what we do. WE NOT ONLY UNDERSTAND IT - WE BUILD AND MANAGE IT! Our teams build experiential strategies that deliver measured outcomes. It's not just a text, it's a laser shot message, and it all matters!
Dive into the latest episode of The Electrify Your Messaging Podcast! We're exploring the transformative role of Conversational AI in the pet industry. Discover how AI is revolutionizing communication and customer service for pet owners and businesses alike. Tune in now!
In today’s episode, we’re joined by Kevin Lyons who serves as the Chief Strategy Officer for BlueSky Commerce, discussing to how Conversational AI and E-commerce are revolutionizing food banks.
In episode 33, we dive into how coversational AI, chatbots, and messaging are empowering foodbanks across the United States. There are numerous challenges in continuing to operate at scale and keeping up with the ever increasing demands for these organizations and we have solved many of these challenges.
In episode 32, we cover the trends with experiential mobile messaging, chatbots and conversational AI as we project into 2023. There have been so many advancements in technology that are propelling companies into the future and economically businesses are facing challenges in staffing, scalability, and overall operational cost reduction pressures. Regardless of the size of the business, adoption of these technologies will be critical for your business to stay competitive in the new year.
Brian Henry owner of Motor Vault and helps run Indianapolis Cars and Coffee meetup group talks with Joe Melillo about how both of businesses use Text messaging to engage with their followers.
Berkshire Hathaway agent Troy Ramey uses his text channel to do something that's hard for the industry, stay top of mind. With text Troy is able to send important updates and new listings to his potential clients, keeping him top of mind for when they are ready to buy a home. Text KLaunch to 55433 to learn more.
Experience Franklin County Indiana offers so much to its visitors but now way to stay in constant contact with them. People who sign up for their email campaigns don't reply or participate in their annual activities. K Launch has set up texting channel so the tourism group can communicate events with it's "Super Fans". From Brookville Lake to Fishing to camping there are lots of things to do and now their visitors have a chance to learn about them all in one channel.
Director of Marketing for SLATT Capital James Molgaard joins the podcast and speaks to Joe about why they sponsored the California Mortgage Bankers Association's event texting. SLATT Capital's name was associated with every text for the conference leading to prospects reaching out to them.
Dustin Hobbs runs the California Mortgage Bankers Association's 3 annual conferences. With more than 1500 people attending both virtually and in-person it was important for the CMBA to communicate before, during and after the conferences.
For the first time, potential sponsors were asking to sponsor texting for 2022 which means texting was effective and is the best way to create NEW Sponsorship dollars for organizations.
Owner of the Indianapolis Salt Cave Stefanie Patterson thought text could be a good addition to her business, and she was right. The Salt Cave sends a text if they are unable to pick up the phone. It's a perfect way to use technology to enhance the ability for staff to respond to customers and for customers to schedule the service they need. Look for the Indianapolis Salt Cave to grow the reach of texting this year with KLaunch.
Indianapolis Colts Vice President of Data Strategy and Analytics Charlie Shin joins Joe on the EYM podcast to talk about how the team is using text to learn more about fans. With better understanding comes better communication and fan satisfaction. Charlie also lends his experience to to give advice about how small business owners can utilize data on a small scale to change their customer relationship.
Imagine if you could connect with your favorite artist during the show! What a thrill when that artist reads your name. WOW. Well Country music singer Levi Riggs joins the podcast to tell Joe how KLaunch has helped him capture his audience live and in the moment just like that. Using that information he is able involve his audience so they feel part of the show.
Joe joins Stress Free You podcast with Rich Taylor to talk about how KLaunch makes mobile message marketing stress free. Joe covers how texting can help business owners talk to customers and grow their business. Text Klaunch to 55433 to learn more
Kathryn du Pree, Executive Director for Benhaven Autism Services out of Connecticut joins Joe to speak about how KLaunch has helped raise more than $7500 in donations. KLaunch is also helping Benhaven communicate with volunteers and employees at a moments notice. Texting solution provided has been effective and revolutionary for this small but mighty organization.
Owner of Indy Massage Company, Alli Padrick, started working with KLaunch in February 2021. Already the organization has seen a 3:1 ROI on their investment. They are using text in a unique way to drive revenue including $13K in 3 days during Mothers Day Week.
The mortgage industry is rapidly changing the way they communicate with their customers. K Launch and text can help change the landscape and fast-forward the interactions with managed text solutions. K Launch partner Support Link 3 leadership joins the podcast to discuss what the leaders in the mortgage industry need to know about mobile messaging.
Joe was asked to speak about K Launch's experiential text messaging services on the Lykken on Lending Podcast. David Lykken is the host and is known in the mortgage industry as someone who is has the latest and greatest ways to help lender and services across the country.
Owner and founder of Top Gard, Bob Cameron is using texting to reach a previously very difficult group to get in front of. Selling bollards and the caps that go on top of bollards isn't the most exciting thing to sell but Bob explains how K Launch found a way to generate 70% increase in sales Year over Year!
Chad Nowlin from NRG Physio talks about How text message optimization for his day-to-day operations is helping him scale his business. Letting customer use text to sign-up for services themselves is saving Chad time and energy all around.
Taylor Gardner and his brother are working to change the batting tee industry, and their business came with a unique set of problems. K Launch's team of experts were able to help Taylor and Backspin Enterprises use Experiential Mobile Messaging to create a new channel to speak to customers.
Adam Allen has been working with the KLaunch team for about 1 Month and already has seen an ROI using texting for his T-Shirt printing business. Joe talks to Adam about his journey as a business owner and where he sees' text fitting into his goals.
Canadian Psychotherapist, Stress Specialist, Professor, and Professional Speaker Sajel Bellon teaches people to put their pain into context so they can see the possibilities of what’s next. She is an expert in the "Science of Words" and explains why what you say to whom matters. It's important to realize this applies to all levels of communication including B2C interactions.
Bot Technology is a huge part of our business and is being used in every part of technology. What is a bot? How do they work? How does KLaunch utilize the Technology to automate and optimize for business? Josh and Joe discuss this at length!
How do you make sure your advertising is hitting the right people? What about how to track interaction? Text can do all of that an amplify how a brand or company is represented in front of customers.
Text for business is here, but where do you start? There are so many options but not all of them are the same. At Klaunch we manage everything from Setup to Sale! Hear Josh and Joe give details about the industry as it stands at the beginning of 2021.
KLaunch works directly with non-profits like Gleaners food bank and Indiana Children's Wish Fund. The effect this new channel of marketing has on organizations like these can be really impactful. Josh and Joe discuss what a non-profit can do to use text to their advantage and keep sponsors happy and grow donations!
One word can mean everything. That's the power of 'What You say and when you say it'. Josh Ross and Joe Melillo discuss the Power of words and the impact it can have on a person.
Owner, CEO and Founder of Stinger Sports Brandon Eaton joins Joe Melillo to talk about how increase customer communication during the order fulfillment process provided by KLaunch has helped his company. A quick turnaround, Brandon shares the story about how Black Friday 2020 was VERY different compared to Black Friday 2019. TEXT 'Klaunch' to 55433 to learn more.
Josh Ross and Joe Melillo speak with Ben Botti about how poor communication can ruin your business ad spend. Messaging needs to be clear and concise and if you miss that mark it can negatively impact your business.
YES! It is a perfect tool for any industry you work in. When it comes to staying out in front of the latest tools to help your business grow, texting is next in line. Josh and Joe cover the Common misconceptions why text is not appropriate for business and specific examples on Various ways text can be used.
Gleaners was founded in 1980 by a group of concerned citizens who felt strongly that no one should go hungry. They are still working towards the mission of fighting hunger today. Joe Slater the current Gleaners COO and CFO sits down with Kerauno's Joe Melillo to talk about how KLaunch revolutionized the way they help the community.
You probably have experienced what we call "Bad Texting" or in other words SPAM! Josh and Joe go over how to use mobile messaging in the right way and what people are saying about this new industry!
Black Friday/Cyber Monday is the one weekend a year where the script is flipped and consumers are eating up brand and marketing content. Most business focus on digital channels like google search or social, which means there is a ton of competition in those areas over that weekend. High Competition = high cost. Getting unconventional and also leveraging the data that you already have can help stand out from the crowd. SMS is a way to do that especially because not every business is doing it. Using existing data to personalize the content vs blasting out messages help it stand out from the rest of the black Friday /cyber Monday noise
What we say and who is listening is one of the most important parts of human interaction. Sometimes empathy can get lost in translation when using technology. This episode Josh and Joe discuss why Kerauno based its business on authentic and empathetic messaging and why all of that matters in business growth.
The first of many, Founder and CEO of Kerauno Josh Ross sit's down with Host Joe Melillo to talk about how this podcast can help you and your message. Being able to connect with people seems more difficult than ever, but what Josh has learned over the decades of experience in the communication field will be shared on this podcast! Go to KLaunch.io to learn more about the new age technologies being implemented today!