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One of the biggest challenges for many solopreneurs and online entrepreneurs is setting the prices for their products and services. It’s during the pricing process that your lizard brain can really step things up a notch - telling you that you’re not good enough to command the rates you want. It’s when we begin to doubt ourselves, our skills, and the value of our experience. And because of this, we tend to err on the side of caution, giving in to fear and uncertainty by setting our prices low and undercharging for our services.

Today, I discuss my mantra: Client for Every Price and why it’s important for online entrepreneurs to remember that regardless of what you set as your price - there are always clients that are happy to pay it. I explain why female entrepreneurs often struggle with setting fair prices for their products and services and the importance of changing your mindset around your prices. I explain why it’s crucial for female entrepreneurs to dive deep into who their ideal client is when determining the prices for their offers. I also share an example of why pricing is irrelevant when you identify and understand your ideal client.

“There’s a client for every price.” - Sigrun

In This Episode of The Sigrun Show:

• Why many female entrepreneurs struggle to set their prices
• How your prices help you attract the right clients
• How Dyson built trust with the consumers interested in their ‘expensive’ curling iron product
• Why you should set your prices based on the value you deliver
• Why female entrepreneurs need to understand who their ideal client is when setting their prices

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Are you on the fence about starting your online business? Even if you know you need to?

Online is here to stay - we all know it. Having an online business is more important than ever in times when everything is uncertain and another lockdown could happen at any moment.

I hear many women who want to go online, yet they feel overwhelmed and come up with excuses. Starting and scaling an online business can seem scary. But if you have the right process and are willing to take action, you’ve already gone half the way.

My business has grown over 30% compared to the same period last year, and in this episode of the Sigrun Show, I will break down how easy it is to get started and scale your online business without getting overwhelmed.

If you know that online is the way to go but you’re stuck, overthinking or are scared of taking the next step, this episode is for you.

“People don’t really take action on their own.”- Sigrun

What you will get out of this episode:

• My frustration about people who don’t take action (2:40)
• Only giving tiny bits of information (5:35)
• How I came up with a new challenge to help people get unstuck (7:13)
• Creating accountability and commitment (9:53)
• Eliminating doubts and trusting the process (13:21)
• Why it’s important to celebrate success (14:05)

Want to dive deeper? If you're just getting started, find out if you can start a business without a business idea or how to stop overthinking and start doing today.

Start and Scale Your Online Business: Finding the Right Process

We will not go back to the way things were before. Online is here to stay - and having an online business has become more important than ever before.

Most business owners understand the importance of being able to go 100% online. What if a second wave hits us? What if there is another lockdown? But what is the easiest way to get started and scale your online business without getting stuck, procrastinating, overcoming perfectionism?

Over the years I have come up with a process I apply in my 8 and 10 week challenges that helps my clients get out of their overwhelm and makes them take action. Here, I’m revealing the key components of this process to you:

1. Tiny bits of information

When people see all the possibilities, when they start to worry about freebies, landing pages, email lists, websites, their social media presence, launches - they quickly give up because it overwhelms them. Of course these are things you need to do when creating and scaling your online business, but you don’t necessarily have to do them today, or tomorrow, or even this week. For my challenge, I came up with 26 tiny steps to follow, and suddenly, everyone could do it, even the ones who were the most scared. The overwhelm was gone.

1. Accountability

I encourage my clients to fill out a form on a regular basis throughout the program. That’s how I get them to commit to the process. It also creates a sense of responsibility. A lot of people buy courses and never finish them. By filling out forms, they are committing to do the work. And when someone has doubts, people in the community surround them with inspiration and motivation, and the positive group pressure keeps them going.

1. Trust the process

When you decide to start and scale your online business, you have to find a process and stick with it. When you start to doubt this process, you won’t keep up and get stuck, and eventually give up. That’s why everyday, I tell my clients to just trust the process.

1. Celebrate success

It’s so important to celebrate success. After 10 weeks, I do a celebration call where I highlight all the wins of my clients, and they can share what went well for them and what they want to improve. Celebrating success makes them see their progress and inspires them to go even further.

With this process, I’ve helped hundreds of women get unstuck. They stopped being overwhelmed, using excuses and got their work done.

If you want to start your online business, I encourage you to find a way to be a part of such a process. Because even though I’m very self-motivated myself, I wish I had found a process like this to guide me when I was starting out in my business.

Are you ready to start and scale your own online business? Let me know if this episode inspired you to take action. You can follow and connect with me on Facebook, Twitter, and Instagram.

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

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My clients call me the launch queen. I love launching, and I love teaching my clients how to launch.

In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I’ve done in the past seven years, which have made me over $8M in revenue.

“A small plane needs a short runway, a big plane a long runway – if you want your launches to grow and become bigger, you need to have a longer runway.” - Sigrun

If you’re more of a reader, scroll down to read my 12 launch lessons from a 7 figure launch.

In this Episode of The Sigrun Show:

• Launching: A mix between art and science (2:22)
• My first launches (4:00)
• The 7 figure launch that didn’t happen (9:40)
• Having a long launch runway (11:59)
• Having a VIP notification list (13:42)
• Creating a desire for another program (15:11)
• Social selling (16:44)
• Mixing free and paid offers (19:17)
• Getting your leads in early (20:42)
• Getting people to sign up twice (22:19)
• The importance of FB ads (23:29)
• Sending lots of emails (25:07)
• Using Facebook groups (26:26)
• Offering sales calls (28:26)
• Working with affiliate partners (30:06)

12 Launch Lessons from a 7 Figure Launch

#1 A long launch runway

A small plane needs a short runway, a big plane a long runway. If you want your launches to grow and become bigger, you need to have a longer runway. This means having more time with your ideal client and creating multiple touchpoints. These can be free content (podcast episodes, blog posts), free training where you might not sell anything or sell something different, or paid training. Having people sign up with you again and again or click through to valuable content creates a bigger connection to you.

During your runway, you’ll be talking about your program, but you’re not selling it – you’re seeding it, creating a desire for it, so that when you open cart, your ideal clients are ready and want to buy it.

#2 Having a VIP notification list

Instead of calling your waitlist “waitlist”, give it an exciting name. I called it “VIP notification list”. “Waitlist” sounds like you’re waiting for something and then you have to buy it. People aren’t very eager to sign up for it. But if you call it a VIP list and tell them that by signing up they’ll be the first to know when you open up the program, plus they’ll get a bonus, it’s much more exciting for them.

#3 Selling multiple offers during your launch runway

You can sell multiple offers during your launch runway – as long as you’re not selling the offer you eventually want to sell during open cart. When someone isn’t interested in the program you’re launching, they might be interested in another program you’re offering.

#4 Social selling

Social selling is building a 1-1 relationship and being a valued partner when the doors open to your program. A lot of people have experienced a sleazy way of social selling – a friend request on Facebook or LinkedIn perhaps, that is immediately followed by a message with a link to sign up or buy something. That’s not what you should do. I’m talking about asking the participants in your launch training to send you a message. If they do that, they have essentially opened up the door and you can start to have a conversation. If people no longer respond to your messages, you just stop. It’s about creating back-and-forth interaction.

# 5 Mixing free and paid offers

By offering free and paid training, you create more opportunities for your ideal client to experience how it is to work with you, and to express their interest in what you can offer. You will get closer to your ideal client, and they can get ready to buy once you open up the door to your program.

# 6 Get your leads in early

You typically grow your leads during your launch runway and you’ll have most of your email addresses at the end, relatively close to your open cart. But remember: The more time you have with people, the higher your conversion, the bigger your launch. If you’ve been launching and getting your leads very late, consider flipping it around and getting your leads way ahead of time. It will give you more time with your ideal client.

#7 Get people to sign up twice

A lot of people focus only on getting people to sign up for their launch training. If you have enough time, offer something else first. Create a freebie that is connected to your launch training but is still separate. This could be a PDF, an ebook, a checklist, or webinar. Then have a live webinar for the actual open cart. Having people sign up twice makes them more likely to buy.

#8 Facebook Ads

Facebook ads are still the best way to get a lot of leads in little time. They’re not easy to handle and get more and more challenging. You need to understand them and once you do, you can have an ads team running them. If you’re looking to make a multiple six figure or seven figure launch, you should definitely have a FB ads expert on your side.

#9 Send a lot of emails

Emails are still the winner when it comes to selling in a launch. Be willing to send a lot of them. With over 12’000 people on my launch list and sending lots of emails (5 alone on closed-cart day), I only received one complaint. People typically just unsubscribe, and if they do, that’s great. These are people who didn’t want to buy from you anyways. If they’re interested in something else, they’ll follow you on social media. The emails are for people who are interested in your product.

#10 Use a Facebook group for your launches

Most of the people who end up buying my programs have been in my launch Facebook group. I use the same free group and it’s mostly active during launches. That’s why I warm it up well before a launch, offering something that they can sign up for during the launch runway, about one month before the actual launch training. Then I invite them into the Facebook group and make sure there’s activity there.

#11 Offer sales calls

In the past, I made the mistake of offering sales calls too early. A lot of people who didn’t need a call ended up booking one just to chat. They had already decided to buy the program, but wanted the call just because it was offered. Now, I started offering sales calls only during the last two days of open cart. Basically, it’s offering a call to the fence-sitters and helping them evaluate if the program is a fit for them or not.

#12 Work with affiliates

Affiliate partners are typically current or previous students and it’s through their success stories that people are inclined to sign up for a launch training and eventually buy a program. But because I mainly work with students, they usually don’t have big email lists yet and therefore I can’t expect too many sales from each partner. That’s why it’s important to have more partners, but again also not to many, because running an affiliate program is a big task and you need to have time for it. For this launch, I used direct messaging to each individual partner, and the affiliate who made the most sales won a retreat with me. Having exciting prices for your partners can make them do a lot more and have more sales than you would think is possible.

What was your key take-away from this episode? Send me a DM on Instagram. I’d love to hear from you!

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

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Only 2% of all female led businesses achieve a 7-figure annual revenue. 90% don’t even make 6 figures. Why?

I’ve worked with over 3500 women in the last 7 years and made almost $10M in total revenue. During this time, I got a deep insight into why women don’t make more money.

In this episode, I share the main reasons why women tend to play it small, and what we can do to bring change.

“Those who take a break in the summer don’t just lose the three months they take that break — they lose a lot more.” - Sigrun

In this Episode of The Sigrun Show:

• Some shocking facts and figures (1:50)
• Treating a business as a hobby (3:13)
• Not investing enough in personal growth (4:50)
• Being risk averse (6:55)
• Using family as an excuse (7:55)
• Stopping the business growth (10:25)
• Taking a break in the summer (13:42)
• My solution (19:40)

6 Reasons Why Women Don’t Make More Money

Almost 90% of all women-owned businesses generate less than $100K yearly, and out of all women-led companies, only 2% generate more than $1M. I constantly ask myself, why?

Accelerating gender equality is the driving force behind what I do. But we’ll never achieve gender equality if women keep playing it small.

I’ve worked with thousands of women over the past 7 years, and got a deep insight into why women don’t make more money.

Here are the 6 main reasons why women tend to play it small, and what we can do to bring change.

1. Too many women treat their business as a hobby

It makes my hair stand up, but too many women don’t take their business seriously. I haven’t met a man who doesn’t take his business seriously. So what is really going on here?

My guess is that these women are wannapreneurs. A wannapreneur is someone who likes to call themselves an entrepreneur but isn't willing to do the work. Maybe they have a rich spouse and therefore don’t see a need to take their business seriously, or they aren’t driven to be financially independent. Maybe they just like to have a hobby business so they can call themselves a business owner. My take: If you want to be an entrepreneur, take your business seriously. Otherwise, don’t do it at all.

1. Women don’t invest enough in their personal and business growth

Nobody is born a CEO or entrepreneur. We all have to learn the skill of running a company and scaling it to six and seven figures. If I hadn’t invested in myself, I would probably still be stuck making less than six figures a year.

I continuously invest in personal and business growth. I see that people who do invest in themselves skyrocket their business within a few years. Those who don’t get stuck.

You should always invest forward if you want to grow. Not investing is having a scarcity mindset or a fixed mindset. Someone who has a growth mindset knows they can grow and change and therefore they are willing to invest. With a scarcity or a fixed mindset you cannot grow.

1. Women tend to be more risk averse than men

Investing forward is risky because you need to bet on yourself or on what you are investing in. I’ve seen a lot of women shy away from investing into paid advertising. That kind of thinking keeps you stuck. Investing forward is actually not risky — not investing is! But you aren’t going to have that insight unless you actually invest and see a return.

1. Women use family as an excuse

Women often use their children and/or spouse as an excuse for not being able to build their business, while men use their family as a reason. While this is slowly changing, I still hear way too many women use their children as an excuse.

It’s 2021, and we shouldn’t still be discussing this. Many of my most successful clients have very young children and some were even pregnant while doing my programs. Having children actually fueled their growth.

Not working on your business because of your family sends the wrong message to your children, to your spouse and to future mothers. On the other hand, working on your business inspires others to do the same — and that’s when we can accelerate gender equality.

1. Women stop their business growth

I’ve noticed that a lot of women feel more comfortable with a lower revenue number. They might have replaced their prior income and are even making more than they did before, and because they feel comfortable, they don’t push themselves to grow more. They stay in their comfort zone. Why is this a problem?

A typical 6 figure business has no employees. It doesn’t fuel economic growth and provide jobs. You’re probably paying yourself a bit of salary, but you aren’t creating wealth. Financial freedom isn’t around the corner.

If you truly want to have an impact, you won’t just be making a profit for yourself, but provide jobs and fuel the economy with your business, so that everybody is better off. A women-owned business making less than 6 figures is not helping women achieve more equality.

1. Women take a break in the summer

This one makes me really frustrated. If I ask women in April or May when they’re going to do their next marketing campaign or promotions, many will say in September. They are taking a break from their business over summer, not making any money at all. I have yet to meet a man who takes three months off in his own business because it’s summer. No wonder women make less money than men.

Seriously, women, what is this?

12 Day of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

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This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I’m the one being interviewed.

My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to.

My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we’re going over a lot I’ve never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here’s my path to 8 figures.

In this Episode of The Sigrun Show:

• How not everyone is born a natural entrepreneur (2:36)
• My starting fears (3:40)
• My very first business idea (5:05)
• How I pivoted to the business I have now (9:04)
• The throwing-spaghetti-against-the-wall-phase(11:27)
• The strategy behind my webinars (14:05)
• How my business changed once I started working with a coach (16:03)
• My thoughts on starting an online business today (18:01)
• The top 2 things that brought my business to where it is today (21:01)
• How my ascension model works (23:12)
• My high-level mastermind to bring my clients to 7 figures (28:49)
• Why I’m no longer scared to raise my rates (31:50)
• How I handle people who aren’t a fit for my programs (34:58)
• The qualities of my most successful clients (38:34)
• How I structure my team (41:21)
• What I do to recharge my energy (44:36)
• My biggest wish (46:51)
• The moment I decided to never let a man stop me from achieving my dreams and how that affected my relationships (48:56)
• My relationship advice for strong, independent women (58:38)
• My final message for YOU (1:04:46)

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

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Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn’t go your way.

You might have launched successfully before, or maybe you’re just starting out. But that launch you carefully prepared and planned? It’s just not taking off.

I’ve been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch.

Whether you’re in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode is for you.

In this Episode of The Sigrun Show:

• My first real launch – and what I did to turn it around (1:54)
• Creating a hot list and how to reach out to people (7:04)
• Shifting your messaging in the middle of a launch (13:28)
• Typical reasons for people not to buy and how to tackle them (16:12)
• Sharing success stories (18:59)
• Interview and tag people who already bought (23:20)
• Introduce bonuses (25:53)
• Offering discovery calls (31:40)
• The key points to saving your launch, and how to make it better next time (35:40)

[Recording with image]

[Link to transcript]

[Link to Apple podcast / stitcher / Google Play]

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5 Ways to Save Your Launch

Are you in the middle of a launch and it’s just not going as planned? Don’t panic — there are ways you can save your launch. Trust me, I’ve done it. Having launched for several years, I’ve learned many valuable lessons, and here, I’m sharing 5 selected strategies on how you can turn around your launch (and improve your next one!).

If you want to dive deeper and hear ALL my tips and strategies on saving your launch, listen to the podcast episode here.

Talk to people

This is something you ideally do before you go into a launch: Ask people what they want. Survey your audience. What is their biggest challenge? Once you know, you understand how to speak to them and which products to create.

If you’re in a launch and you don’t know what’s going on in your ideal client’s head, figure it out as soon as possible. Reach out and talk to them — via email, Instagram, Messenger, whatever fits you and your audience. Your number one priority should be to understand what’s holding them back.

Let your bonuses answer objections

Get clear on the objections of your ideal client and then introduce bonuses in the middle of your launch that address these objections. Objections are opportunities for you to create bonuses that offer your audience help with what keeps them from joining your program.

Let past and current clients share their success stories

Ideally, have a database ready with success stories of your clients you can share during the launch. Make sure to include stories of people with different backgrounds. They will resonate with a broader spectrum of people.

You can also ask your existing clients to share their experience live in your launch Facebook group. Past or existing clients can be really helpful in your launch — when they share their experience, people who are interested in buying your program see what’s possible for them, too.

Ask people who just joined to share why they joined

If a lot of people haven’t made up their mind yet and they don’t see any action in your group, they might assume no one is buying. Do live interviews with people who just joined your program and ask them why they joined. If you let people share why they bought and what made them sign up, it helps others make the decision.

Celebrate new clients by tagging them on a welcome post. Showing that people are joining your program boosts conversion.

Offer discovery calls

Discovery calls aren’t free breakthrough sessions. They’re for people who are still on the fence and need confirmation that this is the right program for them. It’s not about pressuring them, it’s about assessing if they’re a good fit. Introduce these calls towards the end of open cart to give people who are interested a chance to ask their questions and answer their doubts.

There are many ways you can save a launch that isn’t going your way. For more tips, listen to the episode below.

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Leave a Review

I love sharing my business experience with you, and give you actionable tips you can immediately implement in your online business. If you appreciate my content, let me know by taking a minute and leaving your review on Apple Podcasts.

If you don’t know how, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

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We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses.

If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business.

In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life.

In this Episode of The Sigrun Show:

• What is a primary question and how to figure out yours (2:00)
• The question I like and why it’s a great question to ask yourself (6:06)
• How this question led to my buying my dream penthouse apartment (6:24)
• Another question to ask yourself to improve your life and business (14:25)
• The life-changing phone call I made when I asked myself this question (15:27)
• The empowering question that led to my getting an MBA in London (18:15)
• The question that helped me get to the million dollar mark (22:30)
• The question to ask when you’re stuck or overwhelmed, not sure what to do next (25:47)
• My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18)
• What question to ask when you want to do something new you haven’t done before and possibly been procrastinating (28:28)
• The project I’m most embarrassed about not doing and what I did to finally get started (29:20)
• Who do you want to be? The vision I created (31:28)
• The story of my TEDx Talk (32:18)
• Other examples of questions you can ask yourself (34:46)

12 Days of MasterClasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

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It’s going to be very hard for you to find a job. These were the words of my advisor when I went to the unemployment office after having been fired twice in a short period of time. I kept applying for positions I thought were a perfect fit but never got a reply. My hopes were down. I was also still feeling the pain from my chronic illness, and the thought of working a full-time job scared me.

When I read that the unemployment office helps people start their own business, I saw it as my chance. I quickly created a business plan for selling Icelandic design online and did a three week start up course where I learned all the basics of setting up a business in Switzerland. But when I ended the course, I started doubting my own idea.

Seven years have passed since then, and (spoiler!) I haven’t gone on to build an Icelandic design trading empire. I have done something better: I found my passion, entered my zone of genius and become a top female business coach.

In this episode of the Sigrun Show, I share how I finally found my calling and started scaling my business to multiple seven figures, and the roadblocks and successes I experienced along the way. This is my story of how I went from unemployed to a selfmade millionaire.

With this episode, I want to inspire you to think bigger and take action. Make your dream come true.

“The beginning years are the most important ones: that’s where a business is born.”- Sigrun

What you will get out of this episode:

• How I got sick in 2010 and lost my job (3:49)
• My wake up call (13:37)
• Picking a business idea (18:16)
• Finding the right direction (27:17)
• How webinars became my thing (33:28)
• My money mindset issue (39:06)
• From my first sale to 6 figures in 12 months (41:48)
• Taking the next step: scaling my business (42:18)
• How the idea of SOMBA was born (48:32)
• My first live event (52:04)
• Big decisions: Working with a female coach and planning my own conference (55:37)
• Hiring my team (58:45)
• The next normal (1:03:37)

Do you want more inspiration for building your online business? Find out how I got from zero to six figures in 12 months and avoid making any mistakes by reading the top 10 reasons why most online businesses fail.

How to Build an Online Business (and Scale It the Right Way) I was making a good living doing one on one coaching, but I always knew that if I wanted to take my online business to the next level, I had to start scaling it. From my times as a CEO, I remembered that the only way to grow a business was to hire more people. I swore to myself that if I ever started my own business, I wouldn’t want its growth to be dependent on the number of employees. I wanted the business itself to be scalable.

At the time, I had no idea that my own business would make multiple 7 figures one day. My goal had been to get to 6 figures and in March 2015, I reached that goal, exactly 12 months after my first sale. It was a huge milestone, but I knew that I had to take the next step. Constantly raising my prices or taking on more clients wasn’t going to be sustainable. What I had to do is scale, and here is how I did it:

1. Creating a Group Coaching Program

I had been thinking about group coaching for a while and got this idea that I wanted to prove that I can sell in July, in the middle of the summer, when most coaches feel it’s not a good time to sell. I came up with an idea for a coaching program, created a sales page, did some seeding in my free Facebook group and ended up selling 6 spots, two times. It opened my eyes: I was able to scale!

1. Selling Multiple Group Coaching Programs

I started selling multiple group coaching programs and made them longer, first 8 weeks and then 3 months, and called them masterminds. There was no need to create tons of content, because the groups were about helping people with whatever was going on in their business at the time. I focused on coaching in the moment.

1. Make Groups Larger

I realised that I could have more than 6 people in my groups and launched a 9 month mastermind group with 10 people. But I wanted to go further. I thought about how much time I really spend per person and decided that I could launch a new group with 18 people and still offer the same value to them. These same people went on to stay with me for years.

At this point, my group programs were generating more revenue than my one on one coaching and I decided to only keep on a few selected people as my one on one clients.

1. Introduce Levels

I started gearing up for a massive launch of my group coaching programs. My idea was to do multiple groups of 18 people on different levels, depending on where they were at in their businesses. The further along people were, the less people would be in the group so I could assure them enough time with me.

1. Create a Signature Program

When I sold out 4 group coaching programs, I told my business coach very proudly that I just had my biggest launch ever. This is what he said to me: And you have nothing else to sell now? His words were a turning point for me, because they made me come up with the idea for SOMBA - Sigrun’s Online MBA, a new one year program where I would teach women (and a few men) everything they need to know about online business. I’ve been running SOMBA for 3 years now, increased the price from $1000 to $3000 and my launches have grown from $50k to $575k.

My coach’s comment was crucial for me. I thought I was scaling my business with group programs, but to really reach the next level, you have to have an online course or program where you can have as many people as you want in it, without having to spend extra resources. In 2017, I finally created that course which is now my signature program, and it’s a fantastic feeling.

Are you inspired to grow and scale your own online business? If my story sparked any ideas or dreams in you, I would love to hear about it. You can follow and connect with me on Facebook, Twitter, and Instagram.

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches?

In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches.

“You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun

If you’re more of a reader, scroll down to read my 9 promotion strategies that sell.

In this Episode of The Sigrun Show:

• Why you need to launch in the first place (1:45)
• Having a program that people can buy anytime (5:07)
• The P.S. promo (7:30)
• The video promo (9:18)
• Social selling (10:33)
• The 9 word email (13:14)
• Mini launch (15:31)
• Affiliate marketing (18:05)
• Offer on your freebie thank you page (19:46)
• Automated webinar funnel (21:50)
• Pocket product funnel (23:01)

9 Promotion Strategies That Sell Between Launches

• The P.S. Promo

For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid.

Here’s an example from a “P.S” I use in my emails:

P.S. When you’re ready to grow your online business, here are two ways I can help you…

• Follow me on Instagram and DM me your biggest business challenge and I’ll give you a tip on what to do – Click here.
• Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here.

It doesn’t cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring.

• The Video Promo

Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer.

Here’s an example for a video promo:

I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn’t come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts.

The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo.

• Social Selling

Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching.

Here’s an example for social selling:

I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me. Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post.

• The 9 word email

The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line displaying the recipient’s name only, and a body with a one-line (originally 9-word) question is all you need to engage.

Here’s an example of a 9-word email:

Email subject line: SigrunEmail body: Are you still looking to grow your online business?

Be cautious when applying this strategy. It’s meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you’re talking about

• Mini Launch

Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion has all the elements of a launch, but it’s much shorter and easier to do.

Here’s an example of a mini-launch:

In March and May 2020, we held the weekend workshop Create Your Recession Proof Offer for $97. Only those who joined the workshop received an offer for the Online Turnaround/SOMBA Accelerator program. The cart was open for 7 days but can also be shorter in a mini launch

• Affiliate Marketing

One of the best ways to sell between launches is to be an affiliate and either do a small promotion or a proper launch. Even if you decide to go with a full launch, the effort will still be smaller compared to when you do your own launch, because you’re concentrating on the marketing and not on all the other aspects of a launch.

Here’s an example of being an affiliate:

I’m an affiliate for Selena Soo and her PR & Media program Impacting Millions. The first time I participated it was more work because my team and I had to create all our assets, but now that they’ve been created and can be reused it’s less work. The launch plan comes from Selena’s team, so we can pick and choose what we want to do to achieve our goals.

• Offer on your freebie thank you page

If you have an amazing freebie people are signing up for, add an offer to your thank you page for a free discovery call.

Here’s an example of an offer on your thank you page:

Apply now for a free ”90 Day Profit Planning Session”

Thank you so much for requesting my Profit Planning Checklist! You’ll be receiving an email in the next 5 to 10 minutes that has a link to download your checklist.

While you’re waiting, I have something very special to share with you: Book your complimentary call now, available for a limited time.

• Automated webinar funnel

If you have an online course that you have launched successfully multiple times, you can automate it with a webinar funnel. To hit a sweet spot, your online course should ideally be around $1000. It needs to be evergreen – people need to be able to join anytime. In Momentum, we help our clients set up such automated funnels.

• Pocket Product Funnel

Instead of a freebie or a free webinar, you first sell a small product for $37 or $47. In your follow up email sequence, you move on to selling another program. The second program can be anything from an automated online course to a high end group coaching program.

The tiny offer strategy is very popular at the moment and I recently did an interview with Allie Bjerk, who is an expert in setting up tiny offers.

Which strategy are you going to try? Send me a DM on Instagram with the code word “promotion” and the strategy that intrigues you most so we can chat about it. I’m looking forward to hearing from you!

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

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Have you hit an income level in your business you don’t seem able to surpass? Are all your launches at the same level and you’re stuck growing them?

I’ve been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn’t notice it was there until my head hit the glass ceiling.

In his book The Big Leap, Gay Hendricks calls this internal ceiling an upper limit.

It doesn’t matter how successful you are, everyone has an upper limit problem. If you don’t think you have it, you might just haven’t hit yours yet. And if you’ve hit a ceiling and gone through it, another ceiling will be waiting for you as you go on.

In the last 7 years I’ve made over $8M and in January 2021 alone, I made another million in revenue. Growing my revenue year after year has made me crush one internal ceiling after the other.

In this episode, I share the strategies I’ve used to crush my own internal glass ceilings, and what you can do to crush yours.

“If your mind can create glass ceilings, it means your mind can remove them, too.” - Sigrun

Are you more of a reader? Scroll down to read about how you can crush your own internal glass ceilings!

In this Episode of The Sigrun Show:

• Glass ceilings and how they limit you (1:45)
• The glass ceilings I encountered along the way and how I crushed them (4:09)
• My biggest glass ceiling so far - and what I learned from it (12:16)
• Crushing the million dollar launch glass ceiling (29:54)
• What I did to to grow in the last months (32:33)
• The big effect of the big upgrade (40:13)
• The four barriers in your upper limit (46:52)

Want to dive deeper? Find out how you can detect and work through your upper limit.

Identifying and Crushing Your Internal Glass Ceiling

Many of my high end clients come to me when they get stuck at a certain income level or aren’t able to grow their launches. What holds them back is their internal glass ceiling.

In The Big Leap, Gay Hendricks explains that everyone of us has an internal thermostat for how much success, wealth, happiness, and love we let ourselves experience. It’s our internal glass ceiling - or upper limit setting - and we tend to set this thermostat low early on in our lives.

Later, as we dream about big goals and move above our old thermostat setting, we bump against the artificial lid that was placed on our success through unconscious childhood decisions.

Unless we solve the upper limit problem, we’ll keep finding ways to bring ourselves back down when we’ve blown past our old setting. In other words, the invisible glass ceiling is stopping us from achieving our dreams.

Gay Hendricks identified four barriers within the upper limit:

1. The belief that we are fundamentally flawed

If we carry this feeling within us, we sabotage our success because we think we’re essentially bad. If something good happens, we must mess up to offset it, because good things can’t happen to bad people.

1. The belief that by succeeding, we are being disloyal to and leaving behind people

If we harbor this feeling, we sabotage our success because we think it’s disloyal to our roots to soar too far into the stratosphere.

1. The belief that we are a burden in the world

If we carry this feeling inside us, we sabotage our success so that we won’t be a bigger burden.

1. The belief that we must dim the bright lights of our brilliance so that we won’t outshine others

If we hold this feeling inside us, we tend to hold ourselves back from expressing the full potential of our innate genius.

Since these are all limiting beliefs your mind has created, it’s your mind that can change them, too. Here’s how you crush your upper limit:

1. Acknowledge the upper limit (I even say Hi to it and make fun of it)
2. Breath when you feel fear. Fear can be transformed into excitement by breathing.
3. Turn worry into a positive idea. Shift your focus away from the worrying and instead think of the positive new thing that is coming into being.
4. Expand positive feelings. Think of the good things in your life and give them your full attention. Let yourself enjoy them as long as you possibly can.

Growing my revenue year after year has made me crush one internal ceiling after the other, but that’s the thing with glass ceilings: As soon as you’ve gone through one, another will be waiting for you as you go on.

I expect my next big glass ceiling to be a 8 figure year but that is still a few years away and until then I will keep working on the smaller glass ceilings that pop up now and then.

What is your internal glass ceiling, and how do you intend to crush it? Send me a DM and let me know!

12 Days of Masterclasses for FREE!

Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

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81% of podcast listeners investigate the host’s products or recommendations with intent to purchase. That’s more influential than any other medium has ever been!

On top of that, podcasting is still an untapped arena. There aren’t as many people podcasting as there are on other channels. Which means there is less much competition. Right now, there are 2.5 million live podcasts worldwide. And, only around 800,000 of those are consistently contributed to and are of good quality. This in comparison with the 37 million YouTube channels is HUGE!

In this episode of The Sigrun Show podcast queen Anna Parker-Naples and I talk about all things podcasting. She shares her tips and tricks to help you increase your impact, get visible within your niche, amplify your message, and generate more quality leads.

Anna also tells us her inspirational story of how she picked herself up from rock bottom and made the conscious choice to be successful.

In this Episode of The Sigrun Show:

• The TWO women in red (2:19)
• Anna’s story (4:56)
• Her introduction to audio work (8:47)
• How to podcast properly (11:00)
• Changing your thoughts can change your life (13:00)
• Paralympic superheroes as Anna’s inspiration (18:00)
• How YOU can amplify your impact through podcasting (20:00)
• Why is a podcast more powerful than any other medium? (22:00)
• Podcasts help to build trust with your audience (25:00)
• Tips and tricks for amplifying your podcast (30:00)
• Find Anna on her podcast: Entrepreneurs get Visible! (35:39)

Listen to Anna’s podcast:

• Entrepreneurs Get Visible

Do you want to work with me?

I’m looking for action-taking entrepreneurs who are serious about making sales in 2021.

This opportunity is not for everyone. I’m looking for people who are coachable, ready to take action and committed to achieving their revenue goals.

If this is you then go to the show notes at sigrun.com/livegroup to apply to the LIVE group coaching program.

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Is being told “you’re killing it” really a good thing? Should women carry on being celebrated for over-functioning and working themselves into a state of overwhelm?

Success coach and business mentor Sarah Walton thinks not. In this episode of The Sigrun Show, Sarah and I talk about how it's up to women to do the internal work and recognize the value they’re putting out into the world. And, how this value should not be defined by how much they are doing, or who they are doing it for.

Sarah also talks about how women are the shock absorbers in society, when something goes wrong - they soak up the blow. She explains that in order for women to switch up this trajectory they need to start supporting each other by normalizing saying “no” more often.

We also discuss how the Myers Briggs test can help you determine if you’re more likely to be a people pleaser and put the needs of others before your own. Here is a link to the test.

In this Episode of The Sigrun Show:

• Sarah’s background as a corporate executive (2:52)
• How being the person that people went to for advice encouraged her to start her coaching business (4:00)
• Combining a woman's talent, experience, and expertise in a way that they can actually sell it (6:40)
• It’s up to women to do the internal work and recognise the value they’re putting out into the world (8:47)
• The physiological reason why women are more inclined to feel overwhelmed (9:19)
• The epidemic of over-functioning or high-functioning co-dependence among women
• Is being told “you’re killing it” really a good thing? (13:00)
• A women’s desire to feel needed feeds into their overwhelm (14:36)
• Women are the shock absorbers, when something goes wrong - they soak up the blow (15:40)
• Women supporting women is the key to putting a stop to the overwhelm epidemic (16:00)
• Being busy for the sake of being busy (21:30)
• Sarah’s free worksheet, understanding control and how it affects your life (23:24)

Connect with Sarah Walton

• www. SarahWalton.com

Do you want to discover a powerful method that helps you sell without more marketing?

I see so many entrepreneurs struggle because they’re putting all their time and money into marketing, but they don’t make the sales they hoped for. If this is you, I can help.

Sign up for my free live masterclass on September 28th now.

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Is Pinterest the search engine you are overlooking? Are you missing out on clients by not implementing a Pinterest strategy? Yes. Having a successful Pinterest strategy can work wonders for any business. Even those that aren’t selling something visual.

Whether your product is an online course or a physical product, Pinterest can help drive traffic to your website. You just need to know how to leverage the platform and attract the attention of the right people.

In this episode, Pinterest Guru Jennifer Priest, shares her top tips on how to develop a Pinterest strategy that converts. She tells us why she decided to focus her marketing efforts on Pinterest. And, how and why you should do it too.

Jennifer also shares where to start on Pinterest if you're a complete newbie. How to avoid posting multiple times a day. And, the importance of knowing what to pin.

In this Episode of The Sigrun Show:

• Why Pinterest? (1:38)
• Get them in the door by being know for 1 thing (6:38)
• Tips for a Pinterest newbie (14:20)
• How Pinterest is like good wine (19:37)
• The importance of researching before pinning (21:23)
• Do you need to pinning multiple times a day? (21:35)
• Avoid inventing pins (25:23)
• What counts as a good amount of traffic for Pinterest? (30:00)

Connect with Jennifer Priest

• SmartCreativeSocial.com

Are you tired of working too much and making too little?

If you’re a freelancer or coach with as many clients as you can handle but you can’t seem to get out of this overworked trap, I can help.

I invite you to apply to receive a personalised assessment from one of my expert coaches where they’ll help you figure out the steps to take to get out of the trap.

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We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses.

If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business.

In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life.

In this Episode of The Sigrun Show:

• What is a primary question and how to figure out yours (2:00)
• The question I like and why it’s a great question to ask yourself (6:06)
• How this question led to my buying my dream penthouse apartment (6:24)
• Another question to ask yourself to improve your life and business (14:25)
• The life-changing phone call I made when I asked myself this question (15:27)
• The empowering question that led to my getting an MBA in London (18:15)
• The question that helped me get to the million dollar mark (22:30)
• The question to ask when you’re stuck or overwhelmed, not sure what to do next (25:47)
• My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18)
• What question to ask when you want to do something new you haven’t done before and possibly been procrastinating (28:28)
• The project I’m most embarrassed about not doing and what I did to finally get started (29:20)
• Who do you want to be? The vision I created (31:28)
• The story of my TEDx Talk (32:18)
• Other examples of questions you can ask yourself (34:46)

Want a lighter business that feels more you and makes you more money? Then I invite you to apply to receive a personalised assessment from one of my expert coaches.

Go to sigrun.com/scale to apply.

Let’s ask better questions to create a better life and business.

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Jill McAbe is a bestselling author, teacher and coach in the fields of business success, finding one's purpose, and the science of high performance and change. Her best-selling book, It’s Go Time: Build the Business and Life You Really Want, helps people build expertise-based businesses doing what they love.

In this episode, Jill shares how she became interested in goals and what we need to do to reach them. She explains what hot goals are and how neuroscience helps us to understand these subconscious goals.

Jill is particularly interested in how people in their 50s and 60s can reprogram their brains to have more meaningful lives and live with purpose. We talk about the relatively easy things that we can do to make this happen.

We also discuss what she included in her book - It’s Go Time: Build the Business and Life You Really Want - to help entrepreneurs succeed and reach goals they may have felt were previously unachievable.

In this Episode of The Sigrun Show:

• How Jill got interested in goals (2:55)
• Her ability to help organizations set goals but realizing she wasn’t achieving her own goals (3:58)
• How her search for credibility led her to working with one of the top neuroscientists (6:00)
• What hot goals are and how the amygdala has been misunderstood (6:58)
• How the amygdala is the action centre of the brain (7:18)
• Jill’s ‘stop the bus’ moment when it comes to the subconscious (7:50)
• How the conscious and subconscious parts of our brain have two different languages and how to get them working together (9:02)
• What she love about working with people in their 50s and 60s (10:20)
• How being jealous of someone else’s business success could be keeping you from reaching your goals and what to do instead (19:09)
• Why emotional experiences are more acute when we’re younger and how we may have internalized hot goals from our childhood (22:22)
• How to use repetition of things you see and feel to speak to the brain in as many ways as possible (27:27)
• The approaches in Jill’s book that help people develop scalable businesses based on their expertise (31:35)

Connect with Jill McAbe

• JillMcAbe.com

Are you tired of working too much and making too little? I can help.

If you’re a freelancer or coach with as many clients as you can handle but you can’t seem to get out of this overworked trap, I can help.

I invite you to apply to receive a personal assessment from one of my expert coaches where they’ll help you figure out the steps to take to get out of the trap.

Go to sigrun.com/scale to apply.

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When I was first starting out, the thought of selling VIP days was very scary to me. Now I laugh about it because it’s not that hard. But it’s not something that comes easy to people.

Nikki Rausch is the CEO of Sales Maven, an organization dedicated to authentic selling. She joins me to talk about her story, how she works with entrepreneurs to help them get better at sales conversations, and how to offer, deliver and price a premium VIP Day.

Nikki explains that selling is not something you do to somebody but with somebody. You are not trying to convince them that what you have is the right solution for them. Rather, you’re having a conversation to find out whether what you offer is right for their particular problem and needs.

For the last half of the episode, we talked about how to create and structure a VIP day to best suit your ideal client. Nikki shared how she structures her VIP Days, what you should keep in mind and how to approach pricing and how to close your discovery call with prospective clients.

This was a great conversation and Nikki’s approach is very much aligned with how we do things on Team Sigrun.

In this Episode of The Sigrun Show:

• How Nikki came to start Sales Maven and working with entrepreneurs (3:12)
• How she sees sales (7:05)
• Why sales calls are important to your prospective clients ( 11:54)
• How not to end your sales conversations and how to end them instead (12:48)
• What to say and do when someone says “I need to time to think about it” (13:40)
• How to structure a VIP Day and what to consider including as content (14:53)
• How Nikki does her own VIP Days and leaves the structure flexible (17:54)
• What she does to make VIP days a premium experience (20:53)
• How to close off the VIP day and how to keep your VIPs working with you (22:46)
• Laying out your offer in your VIP Day discovery call (28:00)
• How to price your VIP Day (31:16)
• Sigrun’s first VIP Days (34:34)

Connect with Nikki Rausch

• Free ebook: Closing the Sale

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You’re an expert in your field. You know your stuff. But when it comes to speaking up, you suddenly doubt yourself. You constantly wonder: Am I good enough?

According to Laura Penn, the founder of The Leadership Speaking School, a lot of women struggle with this when they’re about to do something bold or courageous.

Laura specialises in transforming leaders, entrepreneurs and changemakers into speakers who are authentic, accessible, and memorable, and in this episode of The Sigrun Show, she shares why women tend to not speak up and how these doubts form in our heads.

Do you want to discover how you can find the courage to speak your truth? Then don’t miss out on Laura’s valuable tips and insight.

In this Episode of The Sigrun Show:

• How Laura ended up helping entrepreneurs and leaders to speak in front of audiences (2:54)
• What made Laura start her own academy (6:00)
• Why women tend to not speak up (9:40)
• How to find the courage to speak your truth (12:08)
• The opportunities you can create for yourself (13:43)
• How to love yourself despite your flaws (15:09)
• How long it takes to develop your courage (18:13)
• Laura’s programs and how she works with her clients (22:10)

Connect with Laura Penn

• www.theleadershipspeakingschool.com

Sign up for my brand new, FREE Masterclass

Did you know that you don’t need more clients or more marketing to increase your sales?

So many entrepreneurs struggle because they’re putting all their time and money into complicated, expensive marketing strategies, but they don’t make the profit they hoped for.

I want to show you how you can avoid this in my brand new, free Masterclass. Learn what it takes to have your clients continue joining your programs for years, how to plan for the second and third sale before you even make the first sale, and much more. Join the FREE Masterclass here.

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If you’re at a certain point in your online business, networking and being in the room with like-minded people becomes one of the most important things to grow.

I’m fascinated by masterminds, but my dear friend Anke Beeren went a step further. She founded Joint Forces, a club with a totally new concept to give 6- and 7-figure female online entrepreneurs a space to network strategically and accelerate innovative thinking.

In this episode of The Sigrun Show, we talk about the difference between a network and a mastermind, how women network differently than men, and what you can do to start networking strategically.

In this Episode of The Sigrun Show:

• Why networking has become Anke’s passion project (2:08)
• How she created something brand new (5:36)
• The difference between a network and a mastermind (8:47)
• Why women network differently than men (11:50)
• The framework Anke has created for her club (19:51)
• How women should go about networking (23:02)
• How to keep up your network (25:04)
• What you can do to start networking on your own (26:34)

Connect with Anke Beeren

• Anke’s club Joint Forces
• Anke on Facebook

Have you left a review for The Sigrun Show yet?

Reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.

A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode.

So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

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Recently, I aired an episode on The Sigrun Show on how to be an amazing podcast guest, and learned so much from it myself.

This week, I dive deeper into the podcasting world and speak to Margy Feldhuhn, a podcast host and the co-owner and CEO of Interview Connections.

I met Margy and her business partner Jessica Rhodes through Ali Brown’s Premier mastermind, and their journey is truly amazing.

They created the first and leading podcast booking agency, have an in-house staff of over 25 full time employees, and successfully scaled Interview Connections to multiple 7 figures.

In this episode, we talk about everything you need to know on how to make money as a podcast guest.

In this Episode of The Sigrun Show:

• How Margy and Jessica became partners (2:35)
• What people are doing wrong with podcast guesting (8:21)
• The two monetization pieces podcast guests miss (10:07)
• The role of a podcast guest (12:42)
• How to make money as a podcast guest (15:08)
• How to pick the right CTA (21:17)
• The evolution Interview Connections has gone through and the services Margy and Jessica offer (22:56)
• What you need to know about the Monetize the Mic conference (24:48)

If you’re serious about making money as a podcast guest, Monetize the Mic is for you!

Monetize the Mic is a virtual conference taking place on August 10th and 11th. During two days, Margy and Jessica share their very best content on tactical strategies, mindset, and on how you can step into the spotlight and monetize your appearances. Click here to sign up for Monetize the Mic through my special affiliate link.

Connect with Margy and Jessica

• Interviewconnections.com
• Margy and Jessica on Facebook
• Margy and Jessica on Instagram

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As online entrepreneurs, we often sit in front of our computer all day and don’t move a lot. I ended up gaining 10 kilos after starting my online business.

It’s important for our physical and mental health to stay active, especially when working from home. Trust me, I learned this the hard way. Yet still I had difficulties motivating myself to work out. That’s why I hired Jeff McMahon.

Jeff works with well-known online entrepreneurs all over the world and has been my virtual trainer for over two years. He’s the reason I work out three times a week.

In this episode, he shares his top tips on how to get fit as an online entrepreneur. (Last year, I won my family’s plank competition thanks to him. You don’t want to miss this.)

In this Episode of The Sigrun Show:

• The two reasons why Jeff became a personal trainer (2:16)
• How he started out his career as a virtual trainer (3:30)
• Why more and more well-known online entrepreneurs signed up with him (4:58)
• How Jeff structures his work (6:06)
• Why online entrepreneurs go for virtual sessions (myself included!) (8:00)
• Jeff’s top tips to get fit as an online entrepreneur (11:47)
• How to get the motivation to go on walks (17:38)
• What Jeff focuses on in his work with online entrepreneurs (21:56)
• Jeff’s suggestions to improve your posture (24:10)
• The ideal exercise combination for someone sitting at a desk all day (26:44)
• Jeff’s new online community to live a healthier life (29:24)

Discover Jeff’s new online community

Do you want to get fit as an online entrepreneur? Try out Jeff’s new virtual membership for FREE for 7 days.

Connect with Jeff

• Find out more about Jeff here
• Jeff on Facebook
• Jeff on Instagram

Have you left a review for The Sigrun Show yet?

Reviews are what keep podcast going and help other people find The Sigrun Show. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.

Go here to find out how you can leave a review on Apple Podcasts and receive a thank you gift from us.

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Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn’t go your way.

You might have launched successfully before, or maybe you’re just starting out. But that launch you carefully prepared and planned? It’s just not taking off.

I’ve been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch.

Whether you’re in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode is for you.

In this Episode of The Sigrun Show:

• My first real launch – and what I did to turn it around
• Creating a hot list and how to reach out to people
• Shifting your messaging in the middle of a launch
• Typical reasons for people not to buy and how to tackle them
• Interview and tag people who already bought
• Introduce bonuses
• Offering discovery calls
• The key points to saving your launch, and how to make it better next time

Leave a Review

I love sharing my business experience with you, and give you actionable tips you can immediately implement in your online business. If you appreciate my content, let me know by taking a minute and leaving your review on Apple Podcasts.

If you don’t know how, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

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Have you ever thought about starting your own podcast? Having a successful podcast can be amazing for your business, but producing it means hundreds of hours of work, unyielding consistency, and having a loyal listenership. Trust me, I know.

Christine McAlister, my guest this week on The Sigrun Show, has a different approach. She helps high-achieving coaches create more impact and income and attract their next clients — not by starting their own podcast, but by being amazing podcast guests.

She generated over 6 figures as a podcast guest, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wilde. She has been featured on over 100 podcasts, including twice on Entrepreneurs on Fire.

In this episode of The Sigrun Show, we talk about why you should NOT start your own podcast, and Christine shares her best tips on how you can be an unforgettable podcast guest.

In this Episode of The Sigrun Show:

• The tragedy that turned Christine's life upside down and how it affected her (3:37)
• How it really feels to step into your zone of genius and niche down (10:10)
• Why you should NOT start your own podcast (12:20)
• How to be an amazing, unforgettable podcast guest (20:40)
• How Christine set up her business and teaches her clients (32:12)
• Christine’s free podcast guest check-list (34:27)

How to Be an Amazing Podcast Guest

Having your own podcast can be amazing for your business, but a lot of work and time goes into producing a successful show.

In my recent chat with Christine McAlister, she pointed out that when you focus on being a guest on someone else’s podcast, you have the privilege of speaking to an existing, warm audience instead of having to create that audience first yourself.

Christine has been featured on over 100 podcasts, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wildeand. She regards a podcast interview as creating a relationship rather than a transaction, and I couldn’t agree more.

Christine ended up turning her passion for interviewing and being interviewed into a business, helping high-achieving coaches create more impact and income and attract their next clients by being amazing podcast guests. She shared her best tips with me, and here, I’m sharing them with you:

1. Don’t choose a podcast just because you want to get in front of the host’s audience. Choose it because you actually want to be friends with the host and get to know him or her. The host should ideally be someone you would want to spend time with, who talks to the kind of people you would like to hang out with, and who has a similar energy and approach. Make sure you like them as a person.
2. Check out the podcast and the host and do some research. Are they accepting guests? Are they still producing shows?
3. Listen to at least one episode and get a feel for the vibe of the podcast and the host. Find things that you have in common.
4. When you decide to pitch a show, don’t just copy and paste your pitch, but personalise it. Be human and authentic, and most of all, let the host know how you can serve their audience.

If you really put an effort into your pitch, the host will feel it and will be excited to talk to you. You get to have a real, engaging conversation, which will draw in the audience and make you more attractive to them. Keep in mind that the relationship you’re creating could also open doors in the future.

What is your experience as a podcast guest? I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.

Connect with Christine

• Christine’s free podcast guesting checklist
• Christine on Instagram
• Christine on Facebook
• www.lifewithpassion.com

Speaking about podcasting…

...reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.

A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode.

So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

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Have you ever looked at the achievements of others and thought: If only I could do that, too?

Here’s a simple truth: Successful people aren’t naturally excellent at what they do — they work to be that way. Excellence is a way of life.

This week, I had a very interesting chat with Juliet Ehimuan about excellence.

Juliet leads Google’s business strategy in West Africa, is an Executive Leadership Coach and member of the Forbes Coaches Council. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”. She has received numerous awards for her outstanding contribution to the digital landscape in Africa.

In short, Juliet truly knows how to reach for excellence, and in this episode of The Sigrun Show, she’s going to tell you how you can become the best version of yourself and reach for excellence, too.

In this Episode of The Sigrun Show:

• Juliet’s journey after she graduated from London Business School (2:52)
• How becoming a director at Google had an impact on gender equality and diversity (4:37)
• What Juliet is most proud of after 10 years at Google (6:40)
• How her passion project started (9:14)
• How Juliet manages her time (11:31)
• Juliet’s book 30 Days of Excellence and her tips on how you can become the best version of yourself (13:02)
• Why your vision changes as you grow (20:01)
• Juliet’s prediction on the future of online business (20:58)
• Excellence in the digital space (24:02)

How to Reach for Excellence

Have you ever wished that you could earn more money, make more friends, have better health, reach a higher level of success? Achieve excellence at whatever you do?

Here’s a simple truth: Successful people aren’t naturally excellent at what they do — they work to be that way.

In a very inspiring chat with Juliet Ehimuan, we spoke about how to reach for excellence. Juliet leads Google’s business strategy in West Africa, is a member of the Forbes Coaches Council, and has received numerous awards for her outstanding contribution to the digital landscape in Africa. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”.

In other words, Juliet knows how to reach for excellence. According to her, excellence is a way of being. You decide to make it your north star.

She shared her top 5 tips on how you can become the best version of yourself with me:

#1 Clarity of purpose

Juliet says that the best way to influence the future is to create it. Life isn’t a series of random events. It’s important to be deliberate and to know where you’re going. If you’re not clear on what your destination is, you’re not going to go very far. Being clear on your purpose energises and fuels you.

#2 Clarity of vision

There’s more to life than your job, and your purpose might go beyond your work. Think of the areas in your life that matter the most. Create a picture of what is most important to you. What are your aspirations, your desires? Juliet says to never let yourself be limited by the HOW, because it stops you from dreaming. Focus on the WHAT. What is the thing that calls and inspires you?

#3 Robust plan of execution

A vision without a plan is wishful thinking. Think about what is strategic and tangible. Create a concrete plan and structure that moves you from where you are to where you want to be.

#4 Mobilisation

The key to mobilise yourself lies in your belief-system. Limiting beliefs keep you back, while empowering beliefs lift you up. Be aware that there are facts, and there are the stories around the facts that you tell yourself. That’s where your beliefs come from. If a limiting belief holds you back, question the story you created around it, and create a new, empowering belief.

#5 Time

Everyone’s day is 24 hours long. You can’t change that. But you can prioritise. Spend your time on things that move you closer to your vision. When you’re very clear about your vision, it makes it easier for you to decide what’s important and what isn’t. Start spending your energy in a way that serves you.

Did these tips inspire you to reach for excellence? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.

Connect with Juliet

• Register free for Juliet's 30 Day Excellence Series
• Check out Juliet's book
• Juliet on Instagram
• www.julietehimuan.com

Have you subscribed to The Sigrun Show yet?

I have some amazing guests coming up you don’t want to miss out on! If you subscribe to the show, you’ll be the first to know when a new episode comes out. Here’s how you subscribe. If you want to support The Sigrun Show, you'll also find instructions on how to leave your review.

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If you’re running an online business, putting yourself out there is necessary to get the visibility, credibility and clients that will make your business grow.

However, what immediately comes to mind when thinking about PR is the daunting number of press-releases that get sent out each day and are never read.

Marike Frick, my guest this week on The Sigrun Show, teaches her clients how to get press coverage without writing a single press release. She is a trained journalist and started her own online business 5 years ago after people started asking for her advice on how to get in touch with journalists.

In this episode, Marike shares her top tips on how to grab a journalist’s attention, how to find the right journalist for your story, and once you’ve scored your interview, how to display your media coverage for maximum effect.

In this Episode of The Sigrun Show:

• The story behind Marike’s online business (3:53)
• How long she’s been running her online business and how it developed (6:40)
• Marike’s tips on how to grab the attention of journalists (9:00)
• Where and how to contact a journalist (11:44)
• How to find the right journalist for your story (22:10)
• Once you scored an interview — what follows? (22:55)
• Where and how to display your media coverage (26:50)

Connect with Marike

• www.wasjournalistenwollen.de
• Marike on YouTube
• Marike on Facebook

Reviews are what keep The Sigrun Show going and growing

Reviews allow us to keep creating free quality content on a regular basis and invite high-profile guests.

A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode.

So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

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When Merilyn joined Momentum in January 2019 she was frustrated and burned out from all the conflicting advice out there about online business. One month after she joined, she’d earned back her investment.

In this episode, she shares how she went on to quintupled her online revenue during her first year in Momentum, and doubled it again the following year, reaching multiple six figures.

In this Episode of The Sigrun Show:

• What happened when Merilyn joined Momentum and participated in SOMBA Kickstart (0:45)
• How Merilyn got over her shame and grew her confidence in online business (4:42)
• Why Merilyn became a coach in Momentum herself (9:10)
• What Merilyn thinks other women struggle with the most when building their business (10:25)
• How Merilyn used Kickstart and the course she created for her business (14:24)
• How you spend the same amount of energy on having faith vs. having fear (17:06)

Do you want to have the same success in online business like Merilyn?

Then my group coaching program Momentum is for you.

You get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.

Does that sound like something your online business needs? Then participate in the Momentum Information call tonight.

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Judith used to be a typical trade-her-hours-for-money copywriter until she had her first breakthrough during SOMBA Kickstart in 2018, when she realised that she could scale her business.

In this episode, she shares the highlights of her online business journey, how her life has changed once she went online, and how she scaled her business, achieving a 6-figure launch at the beginning of the year.

In this Episode of The Sigrun Show:

• What Judith did before she started her online business (2:19)
• The moment Judith signed up for SOMBA (3:38)
• Judith’s first online course and how she built up her business from there (5:29)
• The highlights of Judith’s online journey (9:44)
• Judith’s latest launch and what she has planned for her business (12:23)
• How Judith’s life has changed since she started her online business (14:46)
• Being a role model for her daughter (19:22)
• Judith’s advice for everyone who thinks about going on the online business journey (21:30)

Are you ready to grow your business and scale to consistent $10K - $20K months?

In my 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.

Curious to find out more about Momentum? Then participate in the Momentum Information call on July 5th.

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Iris has worked as an architect for over 30 years when she decided to start an online business on the side. When she took part in SOMBA Kickstart, she created her first online course, immediately had over 200 participants and made her first sales.

In this episode, she shares how she said goodbye to her corporate job, turned her side-business into her full-time business, and went her own way. 

In this Episode of The Sigrun Show:

• How Iris started her online business (2:05)
• The course Iris came up with in Kickstart (8:12)
• What Iris offered as an upsell (9:26)
• How Monika turned her side-business to her full-time business (11:50)
• Why summer is the best time to focus on your online business (19:18)

The doors to SOMBA Kickstart are open until tomorrow

If you want to fast-track your online business by following a proven process that has helped over 1000 entrepreneurs create and sell online courses, Kickstart is for you. 

If Iris can do it, you can too. Go here for more information on SOMBA Kickstart. 

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Monika Stolina was going through a period of struggle after suffering tragedies in her private and professional life. She was looking for a new way to live her life and do business, and in September 2019, she decided to take a leap and participated in SOMBA Kickstart.

In this episode, she shares how she found her life’s purpose while participating in Kickstart. Now, she has consistent 5-figure launches and has built a business she loves and can live off.

In this Episode of The Sigrun Show:

• What Monika’s life and business was like before joining Kickstart (2:30)
• Monika’s experience in Kickstart (8:23)
• How much money Monika made with her online course (11:53)
• Monika’s advice to other women (13:54)

The doors for SOMBA Kickstart are open for a limited amount of time!

SOMBA Kickstart is the only program you need to eliminate procrastination and overwhelm and fast-track your online business. In just 10 weeks, you'll create your first or next online course, attract your ideal client, and build your list with my proven step-by-step process that has helped over 1000 entrepreneurs sell highly successful online programs.

I truly wish this program existed when I started out.

Do you wish someone could just tell you exactly what to do to get results in your online business? Then SOMBA Kickstart is for you. FInd out more here.

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Hannah Mang’s copywriting business was going well, but she felt as if she was trading time for money and never got around to do what she really wanted. She decided to sign up for SOMBA Kickstart in 2020, and even though she wasn’t new to online business, she started over with building her email list and client base, and created a whole new online course.

In this episode, she shares how by following the SOMBA Kickstart process, she reached the 6 figures much faster than she could ever have done on her own.

In this Episode of The Sigrun Show:

• How Hannah benefitted from SOMBA Kickstart even though she had an established business (3:07)
• Hannah’s lifestyle and how her online business allows her to travel (7:03)
• How Hannah created a new online course in Kickstart and the results it brought her (8:50)
• Reaching the 6 figures quicker because of Kickstart (10:55)
• The importance of being held accountable and being part of a community (12:33)
• What’s next for Hannah and her business (14:20)
• Why Hannah is repeating Kickstart (15:42)

Doors to SOMBA Kickstart Open Today!

I’m starting another round of SOMBA Kickstart on July 5th, and the doors to sign up open today.

With SOMBA Kickstart, you'll create your first or next online course to attract your ideal clients and build your list with the proven step-by-step process, all in just 10 weeks.

Do you want to eliminate procrastination and fast track your online business this summer? Find out all about SOMBA Kickstart here.

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Maria Bonilha used to be a freelancer trying to make ends meet. When she joined SOMBA Accelerator in the spring of 2020, she had a list with only 20 names on it and zero 1-1 clients. Today, she runs a 6 figure business, has built a team and created an ascension model with several successful programs.

In this episode of the 6 Figure Breakthrough Series, Maria shares how she successfully launched her first mastermind program and signature academy, scaling her business to 6 figures in 12 months.

In this Episode of The Sigrun Show:

• Why Maria joined SOMBA Kickstart (2:51)
• Why SOMBA Kickstart is also for people who are further along in their business (4:04)
• How Maria started out and her transformation (5:35)
• What Maria was earning as a freelancer vs. what she’s earning today (8:45)
• How Maria’s life has changed since she started her online business (11:01)
• Why Maria’s business doesn’t feel like “work” (12:54)
• Maria’s goal (14:25)

If Maria can do it, so can you!

This week I’m running a FREE 5-day training, and there’s still time for you to catch up and get on board. I’m offering this training to get you to take action so you can succeed with your online business this summer and beyond.

Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — all for FREE.

To watch the replays and participate in the next live training, sign up here.

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Successful career vs. being a mother? It doesn’t have to be either one or the other. My client Agnieszka Gaczkowska is amazingly successful at doing both.

Agnieszka created her first online course with SOMBA in 2017. Today, she’s a serial entrepreneur, author, and a role model for mothers who want more.

In this special episode of the 6-Figure Breakthrough series, Agnieszka shares how she grew her business while raising three children, and gradually hit the 6-figure mark.

In this Episode of The Sigrun Show:

• Why Agnieszka was motivated to take action (3:43)
• What Agnieszka did in SOMBA Kickstart (5:12)
• Why Agnieszka repeated Kickstart (7:00)
• Working vs. being a mother (10:51)
• Why women tend to take such long summer breaks and the effect it has on their business (16:19)
• How Agnieszka diversified her business (19:23)
• Agnieszka’s new book (24:24)

If Agnieszka can do it, so can you!

My FREE 5 day training starts today, and there’s still time for you to sign up. I’m offering this training to get you to take action so you can succeed with your online business this summer and beyond.

Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — all for FREE.

It’s all happening this week. Secure your free spot now.

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Ingrid Dach used to trade time for money as a freelancer, making barely $2K a month while spending very little time with her family. She signed up for SOMBA Kickstart in January 2020, created her first online course, and within 18 months, completely changed her life and business.

In this special episode of the 6-Figure Breakthrough series, Ingrid shares how Kickstart helped her go from earning $20K a year to $150K in a single launch.

In this Episode of The Sigrun Show:

• Ingrid’s situation before she joined SOMBA Kickstart (2:56)
• Investing vs going on holiday (4:38)
• What happened when Ingrid did Kickstart (6:29)
• How Ingrid got over her shyness (8:30)
• Why Ingrid joined Kickstart a second time and her amazing results (9:13)
• Ingrid’s first 6 figure launch (12:02)
• How Ingrid’s life has changed (12:55)

If Ingrid can do it, so can you!

Before I start another round of SOMBA Kickstart on July 5th, I have something very special planned, and if you want to get ahead with your business, listen carefully:

I’m offering a FREE 5 day training designed to get you to take action so you can succeed with your online business this summer and beyond.

Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — for FREE!

It’s all happening June 21 – 25. Secure your free spot now.

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This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I’m the one being interviewed.

My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to.

My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we’re going over a lot I’ve never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here’s my path to 8 figures.

In this Episode of The Sigrun Show:

• How not everyone is born a natural entrepreneur (2:36)
• My starting fears (3:40)
• My very first business idea (5:05)
• How I pivoted to the business I have now (9:04)
• The throwing-spaghetti-against-the-wall-phase(11:27)
• The strategy behind my webinars (14:05)
• How my business changed once I started working with a coach (16:03)
• My thoughts on starting an online business today (18:01)
• The top 2 things that brought my business to where it is today (21:01)
• How my ascension model works (23:12)
• My high-level mastermind to bring my clients to 7 figures (28:49)
• Why I’m no longer scared to raise my rates (31:50)
• How I handle people who aren’t a fit for my programs (34:58)
• The qualities of my most successful clients (38:34)
• How I structure my team (41:21)
• What I do to recharge my energy (44:36)
• My biggest wish (46:51)
• The moment I decided to never let a man stop me from achieving my dreams and how that affected my relationships (48:56)
• My relationship advice for strong, independent women (58:38)
• My final message for YOU (1:04:46)

Are you ready for real progress in your online business?

Then my upcoming FREE 5-Day Course: Your Ultimate Business Success Path — 5 Milestones in 5 Days is perfect for you!

If you want to take action and get traction in your online business this summer, join me for 5 days where you’ll learn the specific steps to take in your online business to get the clients, income and impact you want — and achieve your goals without wasting your time on “busy work”.

Claim your FREE spot here.

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When Hildur Jónsdóttir participated in SOMBA Kickstart in 2018, she had no online experience and didn’t feel she was equipped for the online world at all. But she took a leap and created her first ever online course. Today she doesn't only have one, but two multiple six-figure online businesses.

In this special episode of the 6-Figure Breakthrough series, Hildur shares how SOMBA Kickstart gave her the formula she needed to lead two businesses to success.

In this Episode of The Sigrun Show:

• How Hildur’s online journey began (3:18)
• Why Hildur knew she was on the right track (5:10)
• What Hildur did with the course she created in SOMBA Kickstart (6:32)
• How Hildur continued to build her business (8:06)
• How Hildur and her husband built up two 6-figure businesses using the Kickstart formula (9:19)

Like Hildur, you can make massive progress in your online business

On July 5th, I’m starting another round of SOMBA Kickstart.

Kickstart is perfect for you if you want to create your first or next online course, attract your ideal clients and build your email list using my proven step-by-step process — all in just 10 weeks!

Get on the Insider List now for early notifications and special bonuses. The bonuses we have this time for our insiders are the best ever. You don’t want to miss them.

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In today’s special episode of the 6-Figure Breakthrough series, Jane von Klee shares how her business took a shift when she decided to change her course topic.

Jane signed up for SOMBA Kickstart two years ago, thinking she wanted to offer a copy writing course. But after surveying her clients, she found out that they were much more interested in SEO.

In this episode, Jane shares how she got over her limiting belief of not being expert enough, how she structured her business with two complimenting courses and now has regular 5-figure launches, and why she participated in Kickstart twice.

In this Episode of The Sigrun Show:

• How Jane started out with her online business (2:22)
• Why Jane signed up for SOMBA Kickstart (3:08)
• How Jane changed her course idea and the direction of her business (5:17)
• Jane’s experience in Kickstart and why she joined the program twice (12:12)
• How Jane is running her business with two courses today (14:18)

Like Jane, you can make massive progress in your online business…

… with Online Business Summer School!

It's the best and biggest FREE program I’ve ever done, and there’s still time for you to sign up.

Sign up for Online Business Summer School now.

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In this special episode of the 6-Figure Breakthrough series, I’m talking to Nicole Wehn, who is in my Momentum program and has participated in SOMBA Kickstart in January 2020.

Nicole was successful as an online marketing strategist, but she wanted to stop trading time for money and find new clients. She decided to get serious about her online business, and within 10 months, reached her 6-figure goal.

In this episode, she talks about her experience in SOMBA Kickstart, what set her on track for the 6 figures, and how her business model looks like today.

In this Episode of The Sigrun Show:

• Nicole’s business before she joined SOMBA Kickstart (2:10)
• The moment Nicole decided to get serious about her online business (3:14)
• Nicole’s experience during Kickstart (4:24)
• The results Nicole had at the end of Kickstart (7:39)
• How Nicole’s business model looks like today (12:41)
• How an online business isn’t all about offering an online course (15:54)

Do you want to make massive progress like Nicole?

Then I have just the thing for you!

Online Business Summer School started last week, but there’s still time to join. It's the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer.

This week, we’re going to be working on how to teach your way to growth — or how to make money doing what you love.

Sign up for Online Business Summer School now.

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Have you ever heard a story and been inspired by it so much, it made you stop procrastinating and take action?

Stories are a powerful way to generate inspiration. That’s why I decided to start a special series called 6-Figure Breakthrough Series, where my clients share how they reached 6 figures in their online business, and how you can, too.

In this episode, I talk to Claudia Nichterl. She participated in SOMBA Summer School in June 2018 and since then has gradually scaled her business. Now, she just had her first multiple 6 figure launch.

Claudia shares her story and what you need to do to achieve this, too.

In this Episode of The Sigrun Show:

• How Claudia feels about her recent 300K launch
• How Claudia got into online business and joined SOMBA Summer School
• Claudia’s first online course and how she sold 85 spots in her upsell
• Taking the step to charge more
• The importance of a community and a big vision
• What it took for Claudia to start thinking big
• Why Claudia’s biggest launch was easier than her previous launches
• Why Claudia recommends SOMBA Kickstart

Are you a high achiever like Claudia?

If you want to make this summer YOUR time for business success, Online Business Summer School is just what you need.

It's the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer.

Last week, we worked on creating a powerful and compelling vision, and so many summer schoolers have shared incredible breakthroughs. It’s not too late for you to join, too!

Sign up for Online Business Summer School now.

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A big vision and a small vision take exactly the same amount of time, effort and energy — so why not think big?

Don Hobbs, my guest this week on The Sigrun Show, really inspired me with these words.

Don began a successful sales and leadership career when he was just 18 years old, working with personal development legend Jim Rohn. He built and owned several companies and is a speaker, influencer, and president of Success magazine.

His ultimate vision is to inspire people to change their lives and businesses and in this episode, we talk about how you can think bigger, act bigger, and really show up — because the world has never been changed by anyone who’s played small.

In this Episode of The Sigrun Show:

• How Don grew up in the personal development world (2:45)
• What women can do to show up bigger (11:40)
• How you can overcome your fear of showing up (14:15)
• What commitment means and why it’s so powerful (18:32)
• Why opportunity comes with responsibility (21:30)

Don’s most inspirational thoughts from this episode

A big vision and a small vision take exactly the same amount of time, effort and energy. But if you think small, no one wants to join or follow you. If you think big, everyone wants to join you and be inspired. The only difference between these two results is how big you think, the vision you have.

Quoting Cherie Carter-Scott. Commitment is what turns dreams into reality. Your choice is what you want, and your commitment is what allows you to have it. It doesn’t matter what you commit to, what matters is the relationship you develop with yourself by committing to what you want. When you commit, you know you can be counted on to do what you say you will do. For people who have a strong investment in not getting what they want, commitment is extremely uncomfortable and sometimes painful. The painful part is letting go of the attachment to not getting what you want. Commitment means getting out there and making it happen. When you have committed to someone or something, there is no more confusion or doubt. You have direction, focus and purpose. Commitment gives you freedom and great power. Commitment means that you back yourself and that you stand behind your choices. Commitment means giving yourself all the power in your life. It means being committed to you.

Quoting Marianne Williamson. Our deepest fear is not that we’re inadequate. Our deepest fear is that we are powerful beyond measure. It’s our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be? Your playing small doesn’t serve the world. There’s nothing enlightening about shrinking so that other people won’t feel insecure around you. As we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our fears, our presence automatically liberates others.

Playing small doesn’t serve anybody. The world has never been changed by somebody who played small. The world has been changed by people who said: It’s not ok that it’s like this. People deserve more. If you’re inspired and have a vision for doing something, make it a big vision. Let’s not live as an example of what not to do, but what to do. Knowing that you are enough is the core of it.

Are you ready to think big?

Showing up, thinking big and putting yourself out there starts with one simple thing: Taking action.

I invite you to take action this summer. I’m currently running Online Business Summer School, the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer.

We’re one week in and already worked on creating a powerful and compelling vision. So many summer schoolers have already shared amazing breakthroughs! And…

… it’s not too late for you to catch up! If you’re serious about your online business, join us and make massive progress this summer.

Sign up for Online Business Summer School now.

Connect with Don

don@success.com

Don on Instagram

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Do you have a compelling vision for your online business?

Having a vision doesn’t only give your business purpose and direction, it also helps you define your goals. A powerful vision plays a big role in leading your business to success.

Last summer, Blanca Vergara participated in my 10-week program SOMBA Kickstart. She started the program thinking she wanted to be a business coach, but during the 10 weeks, she underwent a big transformation and found her true calling.

In this episode, she shares how she discovered what she was truly meant to do in this world and how she created a compelling vision for her new business. We also talk about the importance of giving yourself permission to move forward, and what you can do if you’re struggling to nail down your vision.

“What Sigrun has done for me is put a big mirror in front of me and tell me I can do it.” - Blanca Vergara

In this Episode of The Sigrun Show:

• How Blanca found her true strengths in Kickstart (2:16)
• Blanca’s epiphany (8:21)
• How Blanca’s vision crystallized (11:16)
• Giving yourself permission (13:27)
• Blanca’s upcoming book (15:38)
• How you can find your passion (17:48)

Jump into June by joining Online Business Summer School!

If creating a compelling vision is something you struggle with, I have just the thing for you:

I’m currently running Online Business Summer School, a FREE program for anyone who wants to build their business during the summer, put themselves out there and grow their audience and revenue.

This week, we’re working on creating a powerful and compelling vision, and it’s not too late for you to sign up. If you’re serious about your online business, join us and make massive progress this summer.

Sign up for Online Business Summer School now.

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Only 2% of all female led businesses achieve a 7-figure annual revenue. 90% don’t even make 6 figures. Why?

I’ve worked with over 3500 women in the last 7 years and made almost $10M in total revenue. During this time, I got a deep insight into why women don’t make more money.

In this episode, I share the main reasons why women tend to play it small, and what we can do to change it.

“Those who take a break in the summer don’t just lose the three months they take that break — they lose a lot more.” - Sigrun

In this Episode of The Sigrun Show:

• Some shocking facts and figures (1:23)
• Treating a business as a hobby (2:42)
• Not investing enough in personal growth (4:20)
• Being risk averse (6:22)
• Using family as an excuse (7:20)
• Stopping the business growth (9:45)
• Taking a break in the summer (13:05)
• My solution (18:57)

6 Reasons Why Women Don’t Make More Money

Almost 90% of all women-owned businesses generate less than $100,000 yearly, and out of all women-led companies, only 2% generate more than $1 million. I constantly ask myself, why?

Accelerating gender equality is the driving force behind what I do. But we’ll never achieve gender equality if women keep playing it small.

I’ve worked with thousands of women over the past 7 years, and got a deep insight into why women don’t make more money.

Here are the 6 main reasons why women tend to play it small, and what we can do to change it.

1. Too many women treat their business as a hobby

It makes my hair stand up, but too many women don’t take their business seriously. I haven’t met a man who doesn’t take his business seriously. So what is really going on here?

My guess is that these women are wannapreneurs. A wannapreneur is someone who likes to call themselves an entrepreneur but isn't willing to do the work. Maybe they have a rich spouse and therefore don’t see a need to take their business seriously, or they aren’t driven to be financially independent. Maybe they just like to have a hobby business so they can call themselves a business owner. My take: If you want to be an entrepreneur, take your business seriously. Otherwise, don’t do it all.

1. Women don’t invest enough in their personal and business growth

Nobody is born a CEO or entrepreneur. We all have to learn the skill of running a company and scaling it to six and seven figures. If I hadn’t invested in myself, I would probably still be stuck making less than six figures a year.

I continuously invest in personal and business growth. I see that people who do invest in themselves skyrocket their business within a few years. Those who don’t get stuck.

You should always invest forward if you want to grow. Not investing is having a scarcity mindset or a fixed mindset. Someone who has a growth mindset knows they can grow and change and therefore they are willing to invest. With a scarcity or a fixed mindset you cannot grow.

1. Women tend to be more risk averse than men

Investing forward is risky because you need to bet on yourself or on what you are investing in. I’ve seen a lot of women shy away from investing into paid advertising. That kind of thinking keeps you stuck. Investing forward is actually not risky — not investing is! But you aren’t going to have that insight unless you actually invest and see a return.

1. Women use family as an excuse

Women often use their children and/or spouse as an excuse for not being able to build their business, while men use their family as a reason. While this is slowly changing, I still hear way too many women use their children as an excuse.

It’s 2021, and we shouldn’t still be discussing this. Many of my most successful clients have very young children and some were even pregnant while doing my programs. Having children actually fueled their growth.

Not working on your business because of your family sends the wrong message to your children, to your spouse and to future mothers. On the other hand, working on your business inspires others to do the same — and that’s when we can accelerate gender equality.

1. Women stop their business growth

I’ve noticed that a lot of women feel more comfortable with a lower revenue number. They might have replaced their prior income and are even making more than they did before, and because they feel comfortable, they don’t push themselves to grow more. They stay in their comfort zone. Why is this a problem?

A typical 6 figure business has no employees. It doesn’t fuel economic growth and provide jobs. You’re probably paying yourself a bit of salary, but you aren’t creating wealth. Financial freedom isn’t around the corner.

If you truly want to have an impact, you won’t just be making a profit for yourself, but provide jobs and fuel the economy with your business, so that everybody is better off. A women-owned business making less than 6 figures is not helping women achieve more equality.

1. Women take a break in the summer

This one makes me really frustrated. If I ask women in April or May when they’re going to do their next marketing campaign or promotions, many will say in September. They are taking a break from their business over summer, not making any money at all. I have yet to meet a man who takes three months off in his own business because it’s summer. No wonder women make less money than men.

Seriously, women, what is this?

I recently read a book by Malcom Gladwell where he talks about why some people have more success than others. He was talking about reading skills and mentioned studies about children who read during the summer months where there was no school. Unsurprisingly, these children became significantly better at reading.

And the children who didn’t read over summer? They experienced a learning loss. They actually lost some of their skills!

How does this relate to online business? Some entrepreneurs build their business in the summer. Many do not. Those who take a long break inevitably miss out. Those who keep up the momentum have a massive benefit over those who take a long summer break every year.

I had been running my business for over 4 years when I noticed this trend and I got so frustrated. But out of frustration, my best ideas are born. I created SOMBA Summer School — a 10 week intensive that helps my clients build their online business. Since then, I’ve been running the program twice a year and renamed it SOMBA Kickstart.

Kickstart will run again this summer, but I’ve prepared something very special this time. I’m offering a FREE preparation course called Online Business Summer School in advance.

During the month of June I want to help you work ON your business instead of IN your business and make sure that you keep the momentum going this summer.

If you’re serious about growing your business, secure your free spot in Online Business Summer School here.

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Did you know that fear and overwhelm are the two most common reasons why people don’t make their dreams come true?

In this episode, I’ll share with you how you can instantly get rid of fear and overwhelm and go after your dreams.

“A long to-do list is actually what kills your dream.” - Sigrun

In this Episode of The Sigrun Show:

• Þetta reddast — it will work out (2:58)
• The Peloton story (8:45)
• Booking a venue without planning (15:00)
• How I got my clients to take action (19:40)

I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.

Do you want to get a headstart with your online business this summer?

I prepared something big for you: Online Business Summer School, one month of FREE training to build your online business, put yourself out there and grow your audience and your revenue.

I’ve had amazing success with clients building their business over summer, and now I’m inviting you to join Online Business Summer School, where we’ll get rid of fear and overwhelm and build your business.

We start June 1st with the first training and over 4 weeks you’ll be building your online business together with other amazing online entrepreneurs.

Following Online Business Summer School we’ll be kicking off SOMBA Summer School on July 5th. To find out more about Online Business Summer School and SOMBA Kickstart get on the insider list for early notifications and extra bonuses.

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Why are some people successful in online business and some aren’t?

Nada Lena, my guest this week on The Sigrun Show, says it’s all about confidence. Building an online business isn’t rocket science – all the information, tools and strategies are out there. According to Nada, there’s another reason why most people aren’t running million dollar online businesses: Something stands between them and taking action in a way that’s going to make a difference in their business.

In this episode, she talks about the difference between micro- and macro-confidence, where her own confidence came from and how you can build yours.

“It’s OK to let fear get in the car, but don’t let that sucker take the wheel.” - Nada Lena

In this Episode of The Sigrun Show:

• Nada’s journey from performer to entrepreneur (2:50)
• Where Nada’s confidence came from (7:04)
• How to build your confidence when you grow your business (9:42)
• Micro-confidence vs. macro-confidence (18:34)
• What Nada’s book is about (20:59)
• How to shift your confidence (23:27)

How to Build Your Confidence when Growing Your Business

Having confidence as an online entrepreneur can be crucial to your success. Confidence can make you more motivated and ambitious, but more importantly, it can help you overcome fear and anxiety so you can take action.

This week, I spoke to Nada Lena, founder and CEO of Rise Up For You, about how you can build your confidence so it doesn’t stand in the way of you growing your business.

Nada proposed three steps that can help you boost your confidence.

Self-Awareness

Understand your own resistance. Are you taking the actions needed to reach your goal, and if not, why?

Many online entrepreneurs spend lots of time coming up with strategies and ideas, but never implement them. Whether you’re not using video, not investing in yourself, or aren’t following up with your sales – get to the core of why you’re not taking action.

Nada says that our thoughts and feelings drive our behaviour. Understanding them is the first step in order to change our behaviour from being passive to taking action.

Self-Compassion

When online entrepreneurs start putting themselves out there, fear of failure is often right around the corner. Many of us struggle with perfectionist mindsets – we are scared of making a mistake. This fear can be paralysing and lead us to simply stop doing things.

The reality is: Everyone fails at some point. It’s part of being successful and building a business. What you should be doing is recognise and remember that you’re a human being, not a robot. Jump in, and if you make a mistake, it doesn’t matter. You’re human. You’ll learn from it. And then you can get up and try again.

Self-Management

Every person on the planet has negative thoughts at some point. The key is how you decide to manage these thoughts. As Nada puts it: It’s ok to let fear into the car, but don’t let that sucker take the wheel. Because the second it does, it will drive you into a wall or go off in a direction you don’t want. Take control over what you know is right, and the action you should be taking.

Nada says that most of the beliefs and thoughts in our mind don’t actually belong to us. They belong to other people who have projected them onto us. As human beings, we accept them, and can end up behaving according to these beliefs that aren’t even ours. That’s why when you want to be successful, it’s so important to be aware of what is stopping you, be compassionate with yourself when you make a mistake, and understand how to manage negative thoughts.

What do you do to boost your confidence? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.

Sign Up for the SOMBA VIP Notification List

SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you’ll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process.

By signing up for the VIP notification list now, you’ll get access to exclusive early bird offers!

Connect with Nada Lena:

Rise Up for You

Nada on Facebook

Nada’s free Confidence Kit

Nada’s book

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Produce content. Be consistent. Post every day. Marketing experts have told us over and over again that this is the only way to market our business successfully.

Yes, consistency is key. But Ellen Yin, my guest this week on The Sigrun Show, believes that adopting strategies without stopping to think whether they apply to your business and the way you want to grow isn’t actually beneficial.

Ellen is fascinated by the idea of being intentional with what you choose to do in your business from a marketing standpoint. In this episode, she shares what minimalist marketing is and how you can apply it in your business. We also talk about what to look out for when you create evergreen content, and why everything comes down to really understanding the objections of your ideal client.

“Consistent connection is more important than consistent content.” - Ellen Yin

If you’re more of a reader, scroll down to read about Ellen’s minimalist marketing tips you can apply for your own business.

In this Episode of The Sigrun Show:

• How Ellen accidentally stumbled into entrepreneurship (2:19)
• Why Ellen started focusing on courses and memberships (5:40)
• How you can apply minimalist marketing (11:40)
• What to look out for when you create evergreen content (18:15)
• Really understanding your ideal clients’ objections (21:25)

Minimalist Marketing and How to Use It in Your Business

Marketing experts have been telling us over and over again that consistency is key – that creating consistent content is the only way to get out there and be successful. However, Ellen Yin, entrepreneur and host of the Cubicle to CEO podcast, thinks we are applying consistency to the wrong area.

She is fascinated by minimalist marketing, or in other words: Being intentional with what you choose to do in your business from a marketing point of view. Here are her top three tips on applying a minimalist marketing strategy for your business:

Picking the right strategy

A lot of people try to adapt strategies from blogs, podcasts, and different courses without stopping to think: Does the strategy apply to the business model that I am scaling, and has the person who is teaching the strategy scaled their business the way I want to grow my business?

For example, a strategy that is designed to grow your course doesn’t necessarily help you when you’re working one-on-one. Before you try out a new marketing strategy, make sure it is the right one to grow your business.

Driving traffic to your content

Don’t post on your social media every day just to tick off a box. Ellen likes to imagine Instagram as a road, and followers as cars driving by. Everytime you post, it’s like putting up a billboard on the side of the road. If three cars drive by every day, it doesn’t matter whether you have 1000 or five billboards. The effect will be the same.

Ellen says people get caught up on the content hamster wheel, but forget that creating content is just the first step. It’s about driving the right traffic to the content. If you only post two quality posts and focus the rest of your effort on driving your ideal client to your content, you can get 1000 cars to drive down your road, with only two billboards. It will have more impact on your business instead of putting one post after the other out there for the sake of quantity.

Evergreen content and connecting with your audience

When creating content, Ellen advises to focus on evergreen content that educates your audience, crushes their objections, and has the power to pre-sell them. Consistently connecting with your audience is more important than consistently putting out content. If you connect with people every day, they will see your quality evergreen content, and it’s this kind of content that will prompt them to eventually turn into a lead.

Do Ellen’s minimalist marketing tips resonate with you? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.

Sign Up for the SOMBA VIP Notification List

SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you’ll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process.

By signing up for the VIP notification list now, you’ll get access to exclusive early bird offers!

Connect with Ellen Yin:

Instagram

Cubicle to CEO

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Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches?

In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches.

“You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun

If you’re more of a reader, scroll down to read my 9 promotion strategies that sell.

In this Episode of The Sigrun Show:

• Why you need to launch in the first place (1:45)
• Having a program that people can buy anytime (5:07)
• The P.S. promo (7:30)
• The video promo (9:18)
• Social selling (10:33)
• The 9 word email (13:14)
• Mini launch (15:31)
• Affiliate marketing (18:05)
• Offer on your freebie thank you page (19:46)
• Automated webinar funnel (21:50)
• Pocket product funnel (23:01)

9 Promotion Strategies That Sell Between Launches

• The P.S. Promo

For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid.

Here’s an example from a “P.S” I use in my emails:

P.S. When you’re ready to grow your online business, here are two ways I can help you…

• Follow me on Instagram and DM me your biggest business challenge and I’ll give you a tip on what to do – Click here.
• Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here.

It doesn’t cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring.

• The Video Promo

Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer.

Here’s an example for a video promo:

I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn’t come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts.

The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo.

• Social Selling

Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching.

Here’s an example for social selling:

I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me.

Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post.

• The 9 word email

The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line displaying the recipient’s name only, and a body with a one-line (originally 9-word) question is all you need to engage.

Here’s an example of a 9-word email:

Email subject line: Sigrun
Email body: Are you still looking to grow your online business?

Be cautious when applying this strategy. It’s meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you’re talking about

• Mini Launch

Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion has all the elements of a launch, but it’s much shorter and easier to do.

Here’s an example of a mini-launch:

In March and May 2020, we held the weekend workshop Create Your Recession Proof Offer for $97. Only those who joined the workshop received an offer for the Online Turnaround/SOMBA Accelerator program. The cart was open for 7 days but can also be shorter in a mini launch

• Affiliate Marketing

One of the best ways to sell between launches is to be an affiliate and either do a small promotion or a proper launch. Even if you decide to go with a full launch, the effort will still be smaller compared to when you do your own launch, because you’re concentrating on the marketing and not on all the other aspects of a launch.

Here’s an example of being an affiliate:

I’m an affiliate for Selena Soo and her PR & Media program Impacting Millions. The first time I participated it was more work because my team and I had to create all our assets, but now that they’ve been created and can be reused it’s less work. The launch plan comes from Selena’s team, so we can pick and choose what we want to do to achieve our goals.

• Offer on your freebie thank you page

If you have an amazing freebie people are signing up for, add an offer to your thank you page for a free discovery call.

Here’s an example of an offer on your thank you page:

Apply now for a free ”90 Day Profit Planning Session”

Thank you so much for requesting my Profit Planning Checklist! You’ll be receiving an email in the next 5 to 10 minutes that has a link to download your checklist.

While you’re waiting, I have something very special to share with you: Book your complimentary call now, available for a limited time.

• Automated webinar funnel

If you have an online course that you have launched successfully multiple times, you can automate it with a webinar funnel. To hit a sweet spot, your online course should ideally be around $1000. It needs to be evergreen – people need to be able to join anytime. In Momentum, we help our clients set up such automated funnels.

• Pocket Product Funnel

Instead of a freebie or a free webinar, you first sell a small product for $37 or $47. In your follow up email sequence, you move on to selling another program. The second program can be anything from an automated online course to a high end group coaching program.

The tiny offer strategy is very popular at the moment and I recently did an interview with Allie Bjerk, who is an expert in setting up tiny offers.

Which strategy are you going to try? Send me a DM on Instagram with the code word “promotion” and the strategy that intrigues you most so we can chat about it. I’m looking forward to hearing from you!

Do you want to learn to launch and also learn to sell between launches?

In my 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and also how to sell between launches.

For more information on Momentum, go here.

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One day, my friend Natalie Sisson stood in a park, rain pouring down on her, and cried. She had been feeling down for weeks. What was the matter with her? While she was feeling sorry for herself, a loud, internal voice suddenly told her: Suck it up, princess. She laughed at her own rudeness. Had she really just said that to herself? Then she realised it had been exactly what she needed. Later that day, she decided to make it the title of her new book.

Like Natalie, we all have moments when we feel down, pity ourselves, or are negative about pretty much everything that surrounds us. The key to overcoming such a state is to know how to get out of it.

In this episode, Natalie speaks about her book Suck It Up, Princess – and how you can get over yourself so you’re ready to achieve your goals.

“There’s something empowering about being direct with yourself and taking control and responsibility for how you’re feeling.” - Natalie Sisson

If you’re more of a reader, scroll down to read about what you can do to suck it up and get over what’s keeping you from achieving your goals.

In this Episode of The Sigrun Show:

• How Suck It Up, Princess is different from Natalie’s first books and how she developed as an author (2:51)
• Why Natalie’s new book is more personal (4:47)
• How Natalie went from being the suitcase entrepreneur to settling down (6:52)
• What the title of Natalie’s book is all about (11:03)
• Natalie’s tips on what to do when you need to suck it up and get over yourself (14:29)
• How Natalie’s passion for sports has shaped her (19:33)

How to Get Over Yourself and Achieve Your Goals

We all have moments of anxiety and frustration, but did you ever notice that the dominant element in these situations is you and your thoughts?

While there are definitely times for self-compassion and going easy on yourself, Natalie says there’s also something empowering about being direct with yourself and taking control and responsibility for how you are feeling. Here’s how:

Take one actionable step

Interrupting your pattern and taking one simple step towards what you want can work wonders. Taking action and getting out of your head gives you a moment to disengage from negative thoughts.

Maybe it only needs writing one email, doing one call, or spending five minutes in a yoga class. Being in a state of taking action and making a positive step is something that gets you out of almost anything.

Put your situation into perspective

Can it be that we have become a bit soft, entitled even? Natalie believes so, that’s why she included Princess in the title of her book. No matter what’s going on with you – it’s very possible that it pales in comparison to someone else’s problems. Put your situation into perspective and at the same time, be your own motivator. Developing resilience and inner strength, as well as an understanding that your situation might not be as bad as you believe can help get you out of your frustration and closer to your goals.

What do you do to get over yourself and navigate out of a low? I’d love to hear from you! You can follow, connect and share with me on Facebook, LinkedIn, and Instagram.

Do you want to get your hands on a copy of Suck It Up, Princess?

All you have to do is leave a review for this episode on Apple Podcasts, send us a screenshot of your review and your address to info@sigrun.com, and we’ll send over a copy!

Connect with Natalie Sisson

• Natalie Sisson

Natalie’s new book Suck It Up, Princess

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My clients call me the launch queen. I love launching, and I love teaching my clients how to launch.

In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I’ve done in the past seven years, which have made me over $8M in revenue.

“A small plane needs a short runway, a big plane a long runway – if you want your launches to grow and become bigger, you need to have a longer runway.” - Sigrun

If you’re more of a reader, scroll down to read my 12 launch lessons from a 7 figure launch.

In this Episode of The Sigrun Show:

• Launching: A mix between art and science (2:22)
• My first launches (4:00)
• The 7 figure launch that didn’t happen (9:40)
• Having a long launch runway (11:59)
• Having a VIP notification list (13:42)
• Creating a desire for another program (15:11)
• Social selling (16:44)
• Mixing free and paid offers (19:17)
• Getting your leads in early (20:42)
• Getting people to sign up twice (22:19)
• The importance of FB ads (23:29)
• Sending lots of emails (25:07)
• Using Facebook groups (26:26)
• Offering sales calls (28:26)
• Working with affiliate partners (30:06)

12 Launch Lessons from a 7 Figure Launch

#1 A long launch runway

A small plane needs a short runway, a big plane a long runway. If you want your launches to grow and become bigger, you need to have a longer runway. This means having more time with your ideal client and creating multiple touchpoints. These can be free content (podcast episodes, blog posts), free training where you might not sell anything or sell something different, or paid training. Having people sign up with you again and again or click through to valuable content creates a bigger connection to you.

During your runway, you’ll be talking about your program, but you’re not selling it – you’re seeding it, creating a desire for it, so that when you open cart, your ideal clients are ready and want to buy it.

#2 Having a VIP notification list

Instead of calling your waitlist “waitlist”, give it an exciting name. I called it “VIP notification list”. “Waitlist” sounds like you’re waiting for something and then you have to buy it. People aren’t very eager to sign up for it. But if you call it a VIP list and tell them that by signing up they’ll be the first to know when you open up the program, plus they’ll get a bonus, it’s much more exciting for them.

#3 Selling multiple offers during your launch runway

You can sell multiple offers during your launch runway – as long as you’re not selling the offer you eventually want to sell during open cart. When someone isn’t interested in the program you’re launching, they might be interested in another program you’re offering.

#4 Social selling

Social selling is building a 1-1 relationship and being a valued partner when the doors open to your program. A lot of people have experienced a sleazy way of social selling – a friend request on Facebook or LinkedIn perhaps, that is immediately followed by a message with a link to sign up or buy something. That’s not what you should do. I’m talking about asking the participants in your launch training to send you a message. If they do that, they have essentially opened up the door and you can start to have a conversation. If people no longer respond to your messages, you just stop. It’s about creating back-and-forth interaction.

# 5 Mixing free and paid offers

By offering free and paid training, you create more opportunities for your ideal client to experience how it is to work with you, and to express their interest in what you can offer. You will get closer to your ideal client, and they can get ready to buy once you open up the door to your program.

# 6 Get your leads in early

You typically grow your leads during your launch runway and you’ll have most of your email addresses at the end, relatively close to your open cart. But remember: The more time you have with people, the higher your conversion, the bigger your launch. If you’ve been launching and getting your leads very late, consider flipping it around and getting your leads way ahead of time. It will give you more time with your ideal client.

#7 Get people to sign up twice

A lot of people focus only on getting people to sign up for their launch training. If you have enough time, offer something else first. Create a freebie that is connected to your launch training but is still separate. This could be a PDF, an ebook, a checklist, or webinar. Then have a live webinar for the actual open cart. Having people sign up twice makes them more likely to buy.

#8 Facebook Ads

Facebook ads are still the best way to get a lot of leads in little time. They’re not easy to handle and get more and more challenging. You need to understand them and once you do, you can have an ads team running them. If you’re looking to make a multiple six figure or seven figure launch, you should definitely have a FB ads expert on your side.

#9 Send a lot of emails

Emails are still the winner when it comes to selling in a launch. Be willing to send a lot of them. With over 12’000 people on my launch list and sending lots of emails (5 alone on closed-cart day), I only received one complaint. People typically just unsubscribe, and if they do, that’s great. These are people who didn’t want to buy from you anyways. If they’re interested in something else, they’ll follow you on social media. The emails are for people who are interested in your product.

#10 Use a Facebook group for your launches

Most of the people who end up buying my programs have been in my launch Facebook group. I use the same free group and it’s mostly active during launches. That’s why I warm it up well before a launch, offering something that they can sign up for during the launch runway, about one month before the actual launch training. Then I invite them into the Facebook group and make sure there’s activity there.

#11 Offer sales calls

In the past, I made the mistake of offering sales calls too early. A lot of people who didn’t need a call ended up booking one just to chat. They had already decided to buy the program, but wanted the call just because it was offered. Now, I started offering sales calls only during the last two days of open cart. Basically, it’s offering a call to the fence-sitters and helping them evaluate if the program is a fit for them or not.

#12 Work with affiliates

Affiliate partners are typically current or previous students and it’s through their success stories that people are inclined to sign up for a launch training and eventually buy a program. But because I mainly work with students, they usually don’t have big email lists yet and therefore I can’t expect too many sales from each partner. That’s why it’s important to have more partners, but again also not to many, because running an affiliate program is a big task and you need to have time for it. For this launch, I used direct messaging to each individual partner, and the affiliate who made the most sales won a retreat with me. Having exciting prices for your partners can make them do a lot more and have more sales than you would think is possible.

What was your key take-away from this episode? Send me a DM on Instagram. I’d love to hear from you!

Would you like to learn how to launch?

I have different programs depending on your launch experience.

If you’ve never launched before – or have never had a successful launch – then I have a special launch program called SOMBA Accelerator. We take you step by step in 10 weeks through a launch experience where you actually launch during the program. For more information, click here.

If you’ve launched successfully before, then you’re ready for my group coaching program Momentum. There, you get the support and accountability you need to launch again and again. It’s where you increase your launches and go from five figure, multiple five figure and eventually to a six figure launch. For more information, click here.

If you’re already at multiple six figures in your business and have extensive launch experience, then you’re ready for my high-end mastermind, Red Circle. It’s currently closed, but will open up for applications later this year. For more information, write us on info@sigrun.com.

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Have you ever been too sick to work over a long period of time?

I’ve been sick for over five weeks and I haven’t fully recovered yet. Being unable to work has been difficult for me. When I used to be an employee, being sick didn’t have the same effect on me as it does now. As entrepreneurs, our business depends on us to be there for our clients and our team.

Being sick the whole of March 2021 and still feeling weak in the first week of April has taught me some great life lessons I want to share with you in this episode.

“Getting sick is something you can’t control – the only thing you can do is focus on getting healthy.” - Sigrun

If you’re more of a reader, scroll down to read the lessons I’ve learned from being sick and unable to work for five weeks.

In this Episode of The Sigrun Show:

• How my sickness started (1:15)
• Diagnosis: RS virus (3:38)
• Second diagnosis: Pneumonia (8:30)
• Reading six books in one week (13:42)
• The life lessons I learned during my sickness (20:11)

10 Life Lessons I Learned From Being Sick

• You can’t control everything
  Sometimes things are out of your control. Getting sick is one of them and when you do, the only thing you can do is focus on getting healthy. Often that means doing absolutely nothing. For two weeks the only thing I was capable of doing was watching Netflix. I couldn’t read or sleep, but I could watch Netflix, so that is what I did.

• Your health is your number one priority
  It’s easy to say that health comes first but actually making it your number one priority is another thing. Despite having a chronic illness – or maybe because of it – I haven’t put my health first. But getting sick for five weeks is definitely a wakeup call. I don’t want it to happen again. If there is anything I can do to prevent it, I will.

• You’re not as indispensable as you think
  We sometimes think we’re the only ones who can do certain things – until we can’t, and someone else has to do them for us. Being as sick as I was, I couldn’t do any coaching calls, no podcast recordings or any internal meetings with my team. I couldn’t even send a voice message because my voice was on the verge of going away. And still everything continued without me. The world didn’t fall apart. My team took over and ran the business without me! No coaching call got cancelled, a podcast episode went out every week and overall my clients were very well taken care of.

• You can prepare for this
  Even though I didn’t plan on getting sick and I don’t wish this on anybody, it’s actually interesting how well my team and I were prepared. First of all, having a team is super important. Second, making sure that there is a backup for everything is crucial. Last year we started to practice our backup strategy. If anyone went on holiday, there was a person on the team who could take over.

With my sickness we have been forced to figure out a backup for everything I do. I had batch recorded 5 podcast episodes and my podcast manager recorded the intros for me. My marketing director who has been with me for over 6 years stepped in and did my coaching calls. I had just hired an integrator who was supposed to take over a lot of my tasks and she had to jump into the deep end and only got instructions over Slack from me. And it all worked out! My team stepped up and I could work on getting healthy. I am so grateful for my team.

• You can be sick and still be there
  If I hadn’t shared on social media that I was sick nobody would have known. When I was the sickest and could barely breath I could still comment and reply on social media. When people heard I was sick they told me to relax, sleep and get off social media. But actually social media was my connection to the world. I loved being able to see what people were doing and comment and reply on posts from friends, family and clients. Being sick doesn’t mean that you are too sick to be there for others.

• Allow yourself some slack
  While I was the sickest I would allow myself all the things I don’t normally eat or drink. To be honest I felt sorry for myself and I think that is just Ok. Of course I made sure to eat healthy but I also allowed myself all kinds of treats that made me feel better about being alone home and sick.

• You can ask for help
  Being in isolation at home alone was tough but it was made easier because of all the help I got. My sister checked on me twice a day and my mother too. My sister went shopping for me a few times. And my mother brought me cooked food every second day. Friends of mine also sent me messages and asked if they could help but I already had enough help. And then my husband flew in to take care of me which was of course the best.

• What doesn’t kill you makes you stronger
  It sounds cliche but this experience - which isn’t over yet - has made me mentally stronger, even though the physical strength isn’t there yet. I’ve realised that I am capable of more, that my team is capable of more and that my clients are capable of more. There are things that I have not made a priority which will now be a priority for me in my personal life and in business. It is like having a reset - I can set new rules now - and follow them.

• What you’ve putting off becomes more important

There are a few things I want to do in my personal life and in business that I’ve been putting off for too long. Now these things have become top priority for me. I’ve rearranged my calendar and as soon as I get healthy I am dedicating my mornings to my priority projects. For now my mornings are dedicated to sleep - as getting healthy is my top priority.

• Enjoying non productive things that make you happy
  I used to be an avid reader, as a teenager I would read 5 books a week. Then I read less and less over the years and sometimes only 1-2 books a year. In 2007 I set myself a goal to read 26 books in one year and I did but since then it slipped again. I joined a business book club a year ago to read more again but even that hadn’t done it for me. Becoming sick renewed my love for reading, especially non-fiction murder mysteries. I had focused so much on business books - on being productive - that I almost forgot how joyful it can be to read a good mystery and just enjoy it without feeling the need to be productive.

Did you ever have a similar experience of being sick and unable to work? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Sign up for the 3-day workshop Create A Scalable Offer That Sells

Are you tired of trading your time for money and having a limit on how much you can make? Are you ready to exponentially grow your business without having to “work more to earn more”?

Then my upcoming 3-day workshop is perfect for you!

In just 3 interactive days together, you’ll get super clear on who you serve and identify the best offer for your clients by understanding what they really need. You’ll learn how to turn your ideas and passions into an actual offer that you can start to sell right away.

Go here for more information and to sign up for the workshop.

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Are you wondering how you can get more media coverage and visibility for your business? Even get featured in publications like Forbes?

My friend Selena Soo is a PR expert and the go-to person when it comes to landing publicity for your business. She helped me get featured in Forbes last year, which has really boosted my visibility and brand awareness.

In this interview, Selena is sharing some of her best strategies to get you and your business press coverage. We talk about how to approach the media, the elements of a great story idea, and how you can get featured in Forbes in 2021.

If you want to start being seen as an expert, gain more visibility and understand how to catch the media’s interest, don’t miss out on this conversation!

“To find the perfect media opportunity, ask yourself: Who is the Oprah of your industry?” - Selena Soo

If you’re more of a reader, scroll down to read about the key elements to get featured in Forbes in 2021.

In this Episode of The Sigrun Show:

• Finding the Oprah of your industry (3:06)
• The first steps to get featured in Forbes (3:57)
• The three elements of a great story idea (6:59)
• Who and how to pitch (11:25)
• The right time for making your pitch (19:11)
• How the publication process works (21:45)
• What to do once your article is published (22:50)

Key Elements to Get Featured in Forbes in 2021

By preparing your story idea and overall pitch well, you can increase your chances of getting featured in Forbes – or any other big publication. Here are Selena’s key elements to preparing your best pitch yet:

• First, get clear on the general topic you want to pitch on. As an entrepreneur, there are topics you want to be seen as an expert in. Identify what your topic is.

• Move on to your story idea. Consider these three elements when brainstorming your idea:

• Propose a timely story. There are a million stories out there. Why would the media choose to tell yours right now?

• Give value to other people. How is your story going to make someone’s life better?
• Consider an emotional charge. Has your story the potential to surprise or shock?

For your story idea to be successful, aim to include at least one of these elements.

• Once you have decided on your expert topic and story idea, you can go ahead and create your pitch.

• Go to the website of the publication you want to pitch to. Click on the articles that are related to your expertise and find out who wrote them. These are the contributors you want to pitch to.

• Start your pitch on a warm and friendly note. Mention that you understand what the publication is about and that you enjoyed a particular article. With a bit of effort, you can give your pitch an unique approach that doesn’t feel like a copy/paste outreach.
• Explain who you are in two to three sentences and highlight your credibility by pointing out the results of your clients or if you’ve already been in the media. Show that you truly are the expert you claim to be.
• Propose your story ideas. Share a headline and a brief description of what you would cover in your story.
• Show flexibility and mention that you’re open to suggest other ideas around your topics of expertise.

In most cases the contributor ends up writing the article, but the more meat you can provide and the easier you make it for someone to pick your story idea, the better are your chances to get featured in publications like Forbes.

Did these steps help you to prepare your pitch? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.

The doors to Selena’s program Impacting Millions are open now…

…but only until April 6th!

If you want to start being seen as an expert, gain more visibility and understand how to catch the media’s interest, this program helps you get there.

When you sign up for Impacting Millions using my link, you’ll also get my own amazing bonuses worth over $5000!

Go to the special bonus package I’ve prepared for you, plus the link to sign up for Selena’s program.

Connect with Selena Soo

• Selena Soo
• Selena on Instagram

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A clear message can be the difference between attracting and confusing a potential client. That’s why it’s so important to clarify your message early on.

But this is easier said than done. Where do you start when it comes to clarifying your message and making a lasting impression? How do you know if your message resonates with your ideal client?

Dolores Hirschmann, my guest this week on The Sigrun Show, is an expert in helping others clarify their message and design communication strategies to take their messages to a larger audience.

I met Dolores at Ali Brown’s Iconic and I’m delighted for her to share her expertise so you can spring right into action and get clear on the message that will move your business forward!

“The best copy is the one that comes from the mouth of your ideal client.” - Dolores Hirschmann

If you’re more of a reader, scroll down to read about how you can clarify your message.

In this Episode of The Sigrun Show:

• How Dolores found her business idea (3:18)
• How to clarify your message (11:09)
• What you want vs. what you need (19:08)
• Making a lasting first impression (21:26)
• How you know if your message works (23:25)
• Examples of clear messages (25:54)
• Why clarifying your message is a fluid process (28:57)

How to Clarify Your Message

People don’t necessarily buy the best products, but the products they understand. That's why businesses with a clear message thrive.

If you feel your message could be clearer or resonate more with your ideal client, here are Dolores’ three steps on how to clarify your message:

1. Imagine what it’s like to be your ideal client and you haven’t found the solution to your problem yet. What conversation would go on in your head? What vocabulary would you use? Understand how your ideal client feels right now, and not when they’re successful after they worked with you. What is it they want? Pay attention to how they say what they want, and not how you imagine it.
2. In the content you release, lead with the outcome. Your ideal client will pay attention to any piece of information that starts with the outcome they’re after. Until they get to know and trust you, they don’t care about your methodology or process, but whether you can give them the outcome they’re looking for.
3. Don’t overthink your language. There’s a balance between the clarity and crispness of a message. Go into FB groups of your ideal clients, ask questions and listen to their answers. The best copy is the one we don’t write, but that comes directly from the mouth of our clients.

When you clarify your message, keep in mind: Sexy is good, but clarity is better. There’s a lot of noise online and people are looking for clear, simple, straight-forward solutions. Keep it focused and to the point.

A clear message isn’t only a bridge between your offer and your ideal client – it also gives you clarity on where your business is headed.

Did these steps help you clarify your message? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.

The Common Path to Uncommon Success is available now!

My friend John Lee Dumas’ book The Common Path to Uncommon Success officially came out yesterday and is available for you to buy now.

John is the host of the award-winning podcast Entrepreneurs on Fire where he’s had over 100,000,000 listens and 3,000 5-star reviews since its launch in 2012.

He has spent thousands of hours interviewing over 3,000 of the world’s most successful entrepreneurs.

His brand new book distills what he’s learned from these conversations into a 17-step roadmap to help YOU achieve your dream of freedom and fulfillment. The book is designed to help you overcome doubts, fears, and confusion, and create your own version of uncommon success!

Do you want to discover the 17 steps that will guide you to financial freedom and fulfillment?

Get your copy of the book here!

Connect with Dolores Hirschmann:

• Masters in Clarity
• Dolores on Facebook
• Dolores on Instagram

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Nobody is born with limitless self-confidence. It’s something you have to work on and build up over years.

As entrepreneurs, self-confidence is key to achieving our goals and objectives, yet there are many challenges that can deflate our self-confidence – a negative review, a request for a refund, rejection of any kind.

Alda Karen, this week’s guest on The Sigrun Show, has achieved more at 28 than many people dream of achieving in their life. At 19, she became VP of sales of Iceland’s biggest film production company. By 23, she had started and sold her first company. Now, she is an international speaker, runs two businesses and has published her first book.

How come she had the self-confidence to achieve so much at such a young age?

In our interview, Alda and I speak about her journey, what pushed her to become an entrepreneur, and how she developed her self-confidence (and you can, too!).

Ready to be inspired and learn from a truly amazing young entrepreneur? Then tune right in!

“Every wall is a door. You just need to find the right key.” - Alda Karen

If you’re more of a reader, scroll down to read about Alda’s life keys and how they can help you with your self-confidence.

In this Episode of The Sigrun Show:

• How Alda became the VP of sales and marketing of Iceland’s biggest production company at 19 years old (3:32)
• How Alda used autobiographies of women to educate herself (7:18)
• What pushed Alda to become an entrepreneur (13:21)
• What happened after Alda sold her first business (15:07)
• How Alda deals with push-backs (16:12)
• Alda’s inspiration to start a second company (19:55)
• Alda’s life keys (22:18)

Alda’s Life Keys to Help You Boost Your Self-Confidence

Whenever you think you can’t do something or hit a wall, it’s really just a door that will open if you find the right key – this is the thought on which Alda based her book, The Life Bible (currently available in Icelandic).

Alda had many doors she had to open during her journey as a young entrepreneur. She believed she wasn’t smart enough, cute enough, and couldn’t speak well enough in public. Finding the keys to open her doors and overcome fears and limiting beliefs made her what she is today: An international speaker, head of two companies, and author of a book – all at the age of 28.

Opening her doors was all about knowing they were there and developing the self-confidence to walk through them.

Here are two of Alda’s most popular life keys to open doors that might be holding you back:

You are not your thoughts or your emotions

When you hit a wall, it’s usually your brain telling you all kinds of reasons why to not do something. The brain is programmed to survive. It doesn’t want to get out of its comfort zone. If your goal is to live to the fullest, to be happy and grow, but your brain wants to play it safe, you and your brain clash and you hit a wall.

To pass through it, Alda thinks of her brain as her room-mate. Whenever she feels scared or unable to do something, she establishes that these thoughts come from her brain, not herself. Then she maps out the best and worst case scenarios. She journals or does visualizations to create a practical approach, and to reason with the fears her brain creates.

You are enough

For nine years, Alda has been telling herself she’s enough. Every single day.

Reminding herself constantly that she can show up as herself and do her best, but that she’s enough as she is has given her the strong foundation on which she builds her self-confidence. Alda sees life as a gift, and knowing that she’s enough makes everything she does during the day become a bonus in her life, because she chooses to do it.

If you feel blocked or lack confidence, remember this: You can’t open doors you don’t know about. If you hit a wall, sit down, identify what holds you back, have a conversation with your brain, and find the key that gets you through the door.

How do you overcome your fears and boost your confidence? I’d love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Free Video Training Series on How to Get Featured in the Media

Do you dream of landing media coverage but aren’t sure which outlets to pitch to? My friend Selena Soo is an expert in all things publicity and has just released a FREE, brand new 3-part video training series on how to get featured in the media.

The first video is available for you now.

If you’re ready to seriously grow your business and get in front of more of your ideal clients and customers, head over to Selena’s video. It’s not just great value – you also get the chance to win a trip to Puerto Rico!

Connect with Alda Karen:

• Alda’s book in Icelandic
• Alda on Facebook
• Alda on Instagram

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Many entrepreneurs want to write a book – I know I do. It’s been on my to-do list for some time. Yet it can feel overwhelming. Where do you start, what do you write about, and how do you get people to read your book?

Laura Gale, my guest this week on The Sigrun Show, helps entrepreneurs write, publish and market books that transform their businesses and leave a legacy they’re proud of. She says that a legacy book is one of the most effective ways to build a long-lasting connection with your audience.

We spoke about the purpose of a legacy book, how you can get started, and why marketing a book is just as important as writing it.

If you plan on writing your book, don’t miss out on Laura’s different approach on how you can leave a legacy with your book.

“So many amazing books have gone completely unnoticed because the author didn’t know that it’s not just going to sell itself.” - Laura Gale

Are you more of a reader? Scroll down to read about how you can get started on writing your legacy book.

In this Episode of The Sigrun Show:

• How Laura became a (ghost-) writer (2:45)
• Why you don’t have to wait until the end of your life to leave a legacy (3:57)
• The purpose of a legacy book (5:39)
• How you attract people to buy your legacy book (8:00)
• When to write your legacy book (and when not) (12:39)
• Building Momentum before launching your book (15:21)
• How to get started on your legacy book (22:33)
• Writing yourself vs hiring a ghostwriter (24:06)

How to Get Started with Your Legacy Book

If you’re an entrepreneur, publishing a book helps you establish credibility and connect with your audience. People get a sense of who you are and what you’re about, and when they decide to get involved with you, you’ve already established a certain level of trust.

What sets Laura’s approach apart is that the books she helps her clients write aren’t just about their subject matter. She includes their how and why, their worldview and perspectives. Laura says the aim is to show the reader the personality of the author, and why the reader is better off with them instead of someone else. It’s how an entrepreneur’s book can transform their businesses and leave a legacy.

Whether you plan on writing your book yourself or hire a ghostwriter to write it for you, the steps to get started are the same:

Understand the intent of your book

What is the strategic purpose of your book? How will it fit into your already existing marketing?

Get clear on your ideal reader

Be clear on who your ideal reader is and create a detailed avatar. Establish what you want your readers to take away from your book and where you want to lead them.

Work backwards

If you’re clear on what the outcome for your readers should be, think about what information and which stories you need to include in your book that lead towards this outcome. Create an outline of the material so that when you start writing, you’re not staring at a blank page.

Setting up your book is similar to planning a marketing campaign. If you’re clear on who you’re trying to reach, what you want to leave them with, and have a sense of the content you want to share, you’re off to a great start to getting your legacy book written.

Are you planning on publishing a book? I’d love to hear how you’re going about it. You can follow, connect and share with me on Facebook, Twitter, and Instagram.

I want to hear from you!

To keep creating free quality content on a regular basis, invite high-profile guests, and keep the show going and growing, I need your review.

A minute’s work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. It would also make us smile and warm our hearts.

Because this means so much to me, I’m giving away some great prizes.

When you leave a review, you have a chance to win: A 1-on-1 coaching session with me (I usually only do this with my high-level Red Circle clients) or one of three packages of my top 5 business books

Here’s how to enter: * Leave a review for The Sigrun Show on sigrun.com/apple * Send me a DM with the screenshot of your review * Tag at least three people on this post

If you already posted a review in the past, you can still participate by sending me a DM with a screenshot of your review.

We will announce the winners on Sunday, March 14th.

Connect with Laura Gale:

• Laura Gale

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Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don’t attract your ideal clients, it often comes down to the wrong messaging.

Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3 Word Rebellion, a concept that not only helps entrepreneurs capture their powerful, intriguing message, but also become thought leaders.

We spoke about what messaging is, how you can find and define your message, and Michelle’s 3 Word Rebellion and how it can work for your business.

Are you wondering how you can make your message more captivating and intriguing? Then dive right in!

“Anybody can have red or blue hair – but when you have your own three word rebellion, that is your unique mark on the world.” - Michelle Mazur

Are you more of a reader? Scroll down to read about the 3 Word Rebellion and how it can make your messaging more powerful!

In this Episode of The Sigrun Show:

• Michelle’s background (4:11)
• The 3 world rebellion (9:25)
• Why your messaging goes beyond your tagline (10:54)
• What messaging is (13:13)
• Why you need to start with your message before you create your brand (15:51)
• How to find your message (17:11)
• How you can apply the three word rebellion yourself (20:47)

How to Make Your Messaging More Powerful

Messaging is a foundational piece of your business. It’s where your copy, your marketing and PR efforts, and ultimately your sales come from. Figuring out how you communicate your offer is key to reaching people and get them into your orbit.

But what is the key to powerful messaging?

Michelle says it starts with your audience. Understand who they are, what their challenges are, and why they’re hesitant about going all in on the change you could create for them with your business. Truly emphasize with their needs, fears and objections.

Client journey

Audience growth comes from people who are still unaware of you. If you’re not speaking to them and reaching where they are, think how you can capture their attention, make an offer that’s compelling, figur eout what your lead magnet should be to get them into your community.

The 3 Word Rebellion

With the 3 Word Rebellion, Michelle came up with a concept to position entrepreneurs as thought leaders, create a message that is spreadable because it’s not about you, it creates intrigue and captures attention. It’s job is to capture people’s attention, garner curiosity and make them think.

Get people’s attention, make them lean forward and wonder what it means. The next step is to make them think about what it means for themselves and their business.

Once you have their attention, how do you keep it with the content and conversations you’re providing?

It’s gabbing that first attention that doesn’t mean you have to have a crazy haircolour or do funny dances on tick-tock. It’s a powerful way to own your space in your industry. It’s powerful. The challenge is how do you make what you do your own and then offer that up in your industry? That’s how you create a category of one.

Connect with Michelle Mazur:

• Michelle Mazur
• Michelle’s book 3 Word Rebellion

Do you want to learn how to launch?

In Sigrun’s 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.

Find out more about Momentum here.

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In this week’s episode I speak with John Lee Dumas, the founder and host of the award-winning podcast Entrepreneurs on Fire. His podcast reaches over 1M listeners per month and he’s interviewed more than 3000 amazing entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, and Tim Ferriss.

Today, he switched seats to talk to me about his book The Common Path to Uncommon Success and how it helps entrepreneurs replace procrastination with common sense. He also shares the biggest mistake entrepreneurs make, and why it’s never too late to start your own thing and be successful – if you respect one rule.

“If you can identify a real problem that you can create the best solution towards and then produce content around it, you’re going to win.” - John Lee Dumas

Are you more of a reader? Scroll down to read JLD’s most inspirational insights from this interview.

In this Episode of The Sigrun Show:

• How I got to know JLD (1:45)
• Jimmy, the perfect listener (2:48)
• Who JLD’s book The Common Path to Uncommon Success is for (6:20)
• JLD’s opinion on time (8:00)
• How JLD made time to write his book (9:55)
• Replacing procrastination with the common sense approach (13:36)
• Why JLD shares his numbers openly (16:45)
• How JLD’s business model works (19:40)
• The biggest mistake entrepreneurs make according to JLD (22:05)
• Why it’s not too late to launch your podcast (23:50)

The Common Sense Approach to Success – JLD’s Most Inspirational Insights

On time:

“All we have is time in this world. So many people spend their time doing OPP – other people’s problems. Other people’s questions. Other people’s desires. Listen, you have to spend some of your time doing those things, but I’m so specific about how I spend my time. I spend my time doing what my business needs. Producing the content that my podcast needs. I make sure that everything that is on my calendar needs to be there and is going to move my business forward. That’s how I win.”

On meetings:

“I only do 15 minute meetings because there’s no time to waste. When you have 15 minutes, you get it done in 15 minutes. I’m a big believer in setting time constraints. Parkinson’s law clearly states: Tasks will expand to the time allotted. If we allot 30 minutes to a task, it will take 30 minutes. If we allot 15 minutes, it will take 15 minutes.”

On making writing his book a priority:

“I made writing my book a priority. The first two hours of every single day were blocked off in my calendar to write. For 8 months, I wrote for 480 hours, but never more than 2 hours a day. Those are my two best hours of the day – I’m most fresh and clear.”

On the goal of his book:

“Common sense isn’t common practice. People try to complicate things. They go overboard, overthink, stress, second guess themselves. I wanted to take all of that away. I wanted to gift them a 17-step roadmap they can follow to get to their version of financial freedom and fulfilment. This is what my book is about.”

On an entrepreneur’s biggest mistake:

“The biggest mistake entrepreneurs make is they see someone doing something successful, and they launch a pale, weak imitation and end up not being successful. They’re not living in their zone of fire. As an entrepreneur, you need to identify your big idea. You need to be living in your zone of fire. Once you identify and live in it, you’re going to win at a high level.”

On starting a podcast:

“It’s too late to launch a pale, weak imitation of other successful podcasts you see out there. It will never be too late to do the following: Identify a void in the marketplace, become the best solution to this problem, and launch it – as a podcast, a coaching course, a YouTube channel. If you can identify a real problem that you can create the best solution towards and then produce content around it, you’re going to win. But if you just jump into the fray doing what everybody else is doing you’re going to get lost in the crowd.”

JLD’s book The Common Path to Uncommon Success is available for pre-order now. Are you planning to pre-order it? Take a screenshot of your book-order and tag me and JLD on Instagram!

Connect with John Lee Dumas:

• John Lee Dumas
• Entrepreneurs on Fire podcast
• Pre-order JLD’s book The Common Path to Uncommon Success

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How inclusive is the business you’re building?

This is a question every entrepreneur should ask themselves – in today’s world more than ever. Diversity, anti-racism and equality are ethical issues that affect how we do business every day.

The guiding principle on which I built my business is gender equality, and I was so excited to speak to Trudi Lebron, a diversity, equity and inclusion coach, whose work I truly admire.

Trudi is bi-racial and has been interested in topics like inclusion, equality and belonging all her life. When she started to explore the online coaching industry, she realised how very white that world was and decided to do something about it. Today, she teaches entrepreneurs how to embrace anti-racism and achieve diversity with their business.

In this episode, Trudi explains why your values should never be separated from your business, what entrepreneurs in Europe can do to achieve diversity and participate in the anti-racism discussion, and how the events of last year changed her business

Inclusive change and prioritizing impact is coming to entrepreneurship. If you want to know what you can do to support equality and diversity with your business, don’t miss out on Trudi’s helpful and valuable advice.

“Our businesses have to be a reflection of the world we want to build.” - Trudi Lebron

Are you more of a reader? Scroll down to discover what you can do to embrace anti-racism and diversity in your business.

In this Episode of The Sigrun Show:

• How Trudi became a diversity and equity coach and made anti-racism her topic (3:50)
• How last year changed Trudi’s business (10:20)
• Why your values should never be separated from your business (14:01)
• How entrepreneurs in Europe can achieve diversity with their business (21:18)
• How to bring forward the anti-racism discussion in entrepreneurship (25:05)
• The shift the coaching world has gone through in regards to equity (32:17)
• Black History Month - what you can do (35:05)

For more inspiration, discover my take on speaking up vs. staying silent when it comes to Black Lives Matter, or why you should speak your mind even if your voice shakes.

How You Can Support Anti-Racism, Diversity and Equality with Your Business

Just like sustainability, diversity, anti-racism and equality are ethical issues that have become priorities for many businesses over the last years.

Having people of colour on your team or as your clients is great, but it’s not the only way to achieve diversity. Diversity is about much more: Age, language, background, and diverse perspectives, among others. It’s about how people are included and their experience when they come into your space.

If you feel a pull towards wanting to support anti-racism, equality and diversity with your business, Trudi recommends starting with a personal journey.

• Think about what you know of racism, discrimination, and all the ways people have been oppressed over time. Get clear on why we have the conditions we do in the world.
• Understand your own identity and where specific biases towards other identities come from. What groups of people are immigrants in your country, and why did they come there? What is their experience like? Get a local context of how racism manifests where you come from.
• Come to a conclusion around what your values are and what you’re committed to, and how you can tie these values to your business.
• Look at your own behaviour in business. Do you only have white clients? Do you only listen to white mentors? Do you only subscribe to podcasts of white people? Seek to diversify and listen to people who come from a variety of backgrounds.

You don’t have to be a hard-core, full-time activist to do your part in making things better. But if you care, if you want to be in better relationships with humans, if you want your business to be inclusive and impactful, choose to participate in this conversation.

Are you taking a stand with your business on ethical issues like racism, equality and diversity? If yes, I’d love to hear how! You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Have you signed up for my masterclass: Lessons from a 7 Figure Launch yet?

After launching my signature program SOMBA Kickstart in January and making over $1M, I want to share with you exactly how I did it.

I’ll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches.

Sign up for the masterclass here.

Connect with Trudi Lebron:

• Trudi Lebron
• Trudi’s Mastermind

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There are so many attractive, talented, ambitious women out there who all have one thing in common: They simply can’t find love.

While success and independence can scare a man off, Lucy Shahjahan, my guest this week on The Sigrun Show, says there is another reason why successful women struggle to find the right partner: They have lost the connection to themselves.

Lucy knows how this feels. Until she was 31 years old, the relationships she had lacked true intimacy and connection. She often felt numb and when a man would tell her he loved her, the first thing she thought was: Why?

When she saw a picture of herself, all dressed up but with a dead expression in her eyes, she didn’t recognise who she had become. It was her wakeup call. She decided to heal herself, to quit her job, and to say yes to her deeper calling.

In this episode, Lucy shares how she became a love coach, why highly ambitious women need to shift their attitude to find love, and how finding the right partner is connected to finding yourself.

Lucy’s insights are incredibly valuable if you’re struggling to find the One, or want to know how you can reconnect with your true self.

“If you’re not enjoying the journey and aren’t truly experiencing the relationships with yourself and the people around you, what is it all for?” - Lucy Shahjahan

Are you more of a reader? Scroll down to read about finding the right partner and connecting to your true self.

In this Episode of The Sigrun Show:

• How Lucy became a love coach (4:05)
• The point Lucy took action (10:12)
• Why highly ambitious women need to shift their attitudes to find love (17:08)
• Why you need to put yourself first and shift from the masculine to the feminine (25:32)
• What Lucy’s book I’m Done is about (31:18)

Want to dive deeper? Find out how to be successful in love and business at the same time or how I found love at a Tony Robbins event.

Finding the Right Partner and Connecting with Your True Self

In her work as a love coach, Lucy found that often, highly achieving women approach their search for a partner the wrong way. They show up with their CEO hat on, seek to tick off boxes or act disconnected from their feelings.

The belief that they need to work really hard to get something, or that their career needs to be on track first keeps them from finding love successfully.

If this sounds familiar to you, here’s Lucy’s advice on finding the right partner, and in the process, finding yourself:

Look at where your driving ambition is coming from

Go back to your childhood and understand what gave you your strong ambition. Could it be that you’ve always had to fight for recognition? Do you seek people’s approval when it’s really you who needs to approve of yourself? Do you constantly feel like it’s never enough?

Women often get let down in love because they don’t make themselves the priority. They’re over-working and over-delivering instead of prioritising self-love and self-care. The first step is to shift this attitude.

Start putting yourself first

The way you treat and speak to yourself is the way others will, too. After all, you attract who you are. If you’re not giving yourself what you need, how are you supposed to accept it from someone else?

Make sure what you do - in business and in your private life - aligns with who you are. Open up to your feminine side and start trusting yourself, your instincts and your feelings.

Create the space

If you keep putting everything else before and treat finding a partner as an afterthought, you’re going to miss out. You need to consciously create the space in your mind to receive your soulmate. Be certain that now is the time. Make it non-negotiable and don’t let excuses get in the way.

Are you struggling to find the right partner, or connect to your true self? I’d love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Sign up for the Lessons from a 7 Figure Launch Masterclass

I just did a 7 figure launch for my signature program SOMBA Kickstart and now, I want to share with you exactly how I did it.

In my masterclass: Lessons from a 7 figure launch, I’ll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches!

Sign up for the masterclass here.

Connect with Lucy Shahjahan:

• Lucy Shahjahan
• Lucy’s book I’m Done

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Have you hit an income level in your business you don’t seem able to surpass? Are all your launches at the same level and you’re stuck growing them?

I’ve been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn’t notice it was there until my head hit the glass ceiling.

In his book The Big Leap, Gay Hendricks calls this internal ceiling an upper limit.

It doesn’t matter how successful you are, everyone has an upper limit problem. If you don’t think you have it, you might just haven’t hit yours yet. And if you’ve hit a ceiling and gone through it, another ceiling will be waiting for you as you go on.

In the last 7 years I’ve made over $8M and in January 2021 alone, I made another million in revenue. Growing my revenue year after year has made me crush one internal ceiling after the other.

In this episode, I share the strategies I’ve used to crush my own internal glass ceilings, and what you can do to crush yours.

“If your mind can create glass ceilings, it means your mind can remove them, too.” - Sigrun

Are you more of a reader? Scroll down to read about how you can crush your own internal glass ceilings!

In this Episode of The Sigrun Show:

• Glass ceilings and how they limit you (1:45)
• The glass ceilings I encountered along the way and how I crushed them (4:09)
• My biggest glass ceiling so far - and what I learned from it (12:16)
• How COVID-19 became my turning point (29:54)
• Crushing the million dollar launch glass ceiling (32:33)
• What I did to to grow in the last months (32:33)
• The big effect of the big upgrade (40:13)
• The four barriers in your upper limit (46:52)

Want to dive deeper? Find out how you can detect and work through your upper limit.

Identifying and Crushing Your Internal Glass Ceiling

Many of my high end clients come to me when they get stuck at a certain income level or aren’t able to grow their launches. What holds them back is their internal glass ceiling.

In The Big Leap, Gay Hendricks explains that everyone of us has an internal thermostat for how much success, wealth, happiness, and love we let ourselves experience. It’s our internal glass ceiling - or upper limit setting - and we tend to set this thermostat low early on in our lives.

Later, as we dream about big goals and move above our old thermostat setting, we bump against the artificial lid that was placed on our success through unconscious childhood decisions.

Unless we solve the upper limit problem, we’ll keep finding ways to bring ourselves back down when we’ve blown past our old setting. In other words, the invisible glass ceiling is stopping us from achieving our dreams.

Gay Hendricks identified four barriers within the upper limit:

1. The belief that we are fundamentally flawed

If we carry this feeling within us, we sabotage our success because we think we’re essentially bad. If something good happens, we must mess up to offset it, because good things can’t happen to bad people.

1. The belief that by succeeding, we are being disloyal to and leaving behind people

If we harbor this feeling, we sabotage our success because we think it’s disloyal to our roots to soar too far into the stratosphere.

1. The belief that we are a burden in the world

If we carry this feeling inside us, we sabotage our success so that we won’t be a bigger burden.

1. The belief that we must dim the bright lights of our brilliance so that we won’t outshine others

If we hold this feeling inside us, we tend to hold ourselves back from expressing the full potential of our innate genius.

Since these are all limiting beliefs your mind has created, it’s your mind that can change them, too. Here’s how you crush your upper limit:

1. Acknowledge the upper limit (I even say Hi to it and make fun of it)
2. Breath when you feel fear. Fear can be transformed into excitement by breathing.
3. Turn worry into a positive idea. Shift your focus away from the worrying and instead think of the positive new thing that is coming into being.
4. Expand positive feelings. Think of the good things in your life and give them your full attention. Let yourself enjoy them as long as you possibly can.

Growing my revenue year after year has made me crush one internal ceiling after the other, but that’s the thing with glass ceilings: As soon as you’ve gone through one, another will be waiting for you as you go on.

I expect my next big glass ceiling to be a 8 figure year but that is still a few years away and until then I will keep working on the smaller glass ceilings that pop up now and then.

What is your internal glass ceiling, and how do you intend to crush it? Send me a DM and let me know!

Are you following me on Instagram?

I’m starting a weekly Instagram live on Mondays at 6pm CET where I’ll be continuing the discussion from my podcast and taking people on the hot seat.

Follow me and don’t miss out on the chance to come on the next hot seat!

You can also follow me on Facebook and Twitter.

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Many of us are battling with this situation: We invest precious time in creating and advertising our freebie, only to end up having an email list full of freebie hunters instead of future buyers.

But if not a freebie, what else will attract the right people to our email list?

Allie Bjerk has figured it out. Feeling miserable about her corporate job after her son was born, she came up with an escape plan: Become an entrepreneur and help her own clients manage social media.

At first she was amazed at how easy it was. Her client rooster was full, and she constantly updated her knowledge on Facebook ads and sales funnels to offer the best service she could. But her workload was unpredictable. She was living client to client, and when a payment didn’t come through, she found herself with her back against the wall: She either had to launch her own product, or close her business.

She didn’t have the email list size or the audience to sell a high ticket offer, so she came up with a new strategy and created a tiny offer instead, hoping to gain visibility and grow her business.

Over the course of the next eight months, she made $300K.

In this episode, Allie shares the strategy behind the tiny offer, how you can gain visibility by applying it and what you need to consider when putting your own tiny offer out there.

If you’re tired of putting freebies out there that attract the wrong audience, this is just what you need.

“People are starting to lead with a tiny product instead of a freebie because it attracts a different audience who’s ready to actually do the work.” - Allie Bjerk

Are you more of a reader? Scroll down to read about how you can create your own tiny offer!

In this Episode of The Sigrun Show:

• How Allie’s priority shifted rapidly when her son was born (2:57)
• What led Allie to come up with her tiny offer idea (6:25)
• How long it took Allie to create her first tiny offer (10:27)
• The profit Allie makes with her tiny offers (12:25)
• Figuring out the pain points of your clients and creating multiple offers (13:40)
• How Allie ended up creating a coaching program (16:39)
• Allie’s vision (19:08)
• How you can create your own tiny offer (20:45)
• The system Allie uses (24:11)
• How the tiny offer trend will develop (27:15)

Want to learn about other strategies besides the tiny offer that help build your list? Find out how Jadah Sellner attracted 1M Email subscribers with a 30 day challenge.

How to Create Your Tiny Offer

Even though Allie is making profit with her tiny offer, it’s really about attracting the right clients and building your email list.

Much like with a freebie, people get a taste of your teaching style, but by paying a small price for it, the offer becomes more intimate and you attract people who are invested and actually want to do the work, instead of freebie-hunters who will never turn into buyers.

Here’s what you need to think about when putting your tiny offer out there:

Define your ultimate goal

If you could have any dream business, what would it be? Is it a coaching program, a course? Clarity on your end goal is key in understanding what your tiny offer needs to be about.

Understand who to target

Work your way backwards to understand which people you need to attract to create the business you want. What are their pain points? How does their journey look like if they’re starting at point A and what do they need to get to point C (which is the ultimate result you provide)?

Identify their pain point

Identify the one thing these people are struggling with. How can you solve their problem? Build a product around it that provides a quick fix.

Once you’ve solved their problem and they’ve gone with you through this journey, connect with them on an emotional level. Help them see what your upsell can do for them after they’ve purchased the initial tiny offer.

Do you think tiny offers are a good alternative to freebies? I’d love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Curious About Momentum?

Are you already earning money with your online business but aren’t making $20K per month yet? If you want to learn how to scale your business, Momentum might just be the right program for you.

In this 12-month group coaching program, you get the personalised support, accountability and proven process you need to take your business to six figures and beyond.

Click here for more information.

Connect with Allie Bjerk:

• Allie Bjerk

Did you like this episode?

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Before I officially started my online business, I wasted 18 months overthinking my business idea.

I created freebie after freebie, tried tool after tool, signed up for one free training after the other - but my business didn’t take off. After nine months I admitted to myself that I needed help. I was scared of the $5K investment, but I knew that doing it on my own wasn’t going to work either.

And then the magic happened: I learned to launch, started to make sales, and shifted my mindset. As a result I achieved my first $10K month. It took me 27 months to get there.

Today, I’m running a multiple seven-figure business. I’ve come up with SOMBA Kickstart, a step-by-step process where you can skip all the mistakes I’ve made and create your success in 10 weeks - and not waste months, like I did.

SOMBA Kickstart helps you get clear on your ideal client, figure out your message, create and promote your online course, build your email list, and offer your upsell.

Do you want to start your online business and are wondering if SOMBA Kickstart is for you?

In this episode, I’m sharing what SOMBA Kickstart is all about, how it works, and how it can help you kickstart your way to success.

If procrastination, doubts, or limiting beliefs are keeping you from taking action, this is just what you need.

“Start before you’re ready.” - Sigrun

Are you more of a reader? Scroll down to read about what Kickstart can do for you and how the program works!

In this Episode of The Sigrun Show:

• How I wasted 18 months overthinking my business idea
• Admitting to myself I need help
• Launching my signature program SOMBA and understanding something is missing
• Introducing SOMBA Summer School
• Perfecting SOMBA Kickstart
• What you’ll learn in SOMBA Kickstart
• How many people are successful with SOMBA Kickstart

Want to dive deeper? Check out how to get inspired enough to take action on your big dream.

SOMBA Kickstart Gives You Everything You Need to Take Your Business Online

SOMBA Kickstart helps you figure out the steps you need to take, when to take them and in what order so you can finally have the successful online business you want. Here’s what you’ll learn and implement in 10 weeks:

Getting clear on your ideal client

It’s not enough to have a website, create your course and simply start marketing it. The reason why so many people are not making sales is because they don’t know who their ideal client is. In SOMBA Kickstart, this is what we start with. You’ll learn how to figure out who your ideal client is, where you can find them and how you can reach them with your message. After two weeks you know exactly who your ideal client is and what kind of course you need to create to attract them.

Creating a free course

During SOMBA Kickstart, you create a free 4-week course based on the needs of your ideal client and run it at the same time. The reason you’re offering this course for free is that you can test it, attract more people to sign up and grow your email list, and gain valuable insights and powerful testimonials that later help with your sales. After SOMBA Kickstart, this will become a course you can sell again and again.

Promoting your course

In SOMBA Kickstart, we create a sales page with all the courses our participants offer to help promote your course. We also give you a list with 40+ ideas on how you can promote your course so that you get as many participants as possible.

Creating your upsell

After your free 4-week course, your participants will be excited to work with you and that’s when you offer them your upsell. In Kickstart, you’ll learn how to use the feedback of your ideal clients to create this upsell and make sales.

After 10 weeks in SOMBA Kickstart, you

• know who your ideal client is
• you figured out your message
• you started building your email list
• you’ve learned how to promote your course
• you created and ran a course you can sell again and again
• you learned how to create an upsell and make sales

It took me 27 months to figure all of this out because I thought I could do it on my own. With SOMBA Kickstart, you can figure this out in 10 weeks.

Doors for SOMBA Kickstart close tomorrow, Thursday 21st January 2021!

If you’re ready to fast track your business success, create your online course, and attract excited buyers in just 10 weeks, don’t waste any more time and sign up here.

Are you ready to kickstart your online business? You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Did you like this episode?

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I’m very proud of my Mastermind and SOMBA members who have achieved many breakthroughs in 2020. I asked them to share their ‘Year in Review’ posts within our community and in turn, I want to share their greatest moments with you. 

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There comes a time in your business when you’re able to choose who you work with. Maybe you’ve already identified who your dream client is. But what can you do when that dream client seems far beyond your reach? How do you convince someone who’s more known than you to trust in your services?

Prerna and Mayank Malik, my guests this week on the Sigrun Show, have been offering their copywriting services to their dream clients for years and have managed to work with some of the biggest names in the industry.

I met Prerna in 2013. Back then, she was offering social media management and digital media services for small business owners together with her husband Mayank. English isn’t their first language, but already back then they were working with clients in the US, Canada and Australia.

When more and more clients asked them to write their sales copy for landing pages and emails, Prerna joined copywriting courses and a mastermind to be able to offer their clients this service.

Today, they pivoted entirely from social media management to offering conversion copywriting and launch strategies for online course creators, and their business is thriving.

In this episode, Prerna and Malik share how they used warm email pitches to get clients, how you can land clients from all over the world, and how you can get out of the 1-1 hamster wheel.

Are you ready to go after your dream clients? Then tune in for some helpful strategies and advice!

“Warm email pitches were our number one marketing strategy and helped us get our first clients.” - Prerna Malik

In this Episode of The Sigrun Show:

• How Prerna and Mayank started their copywriting business
• The difference between cold and warm outreach
• How ‘prepared pitches’ work best and can lead to referrals
• What turned Prerna and Mayank’s business around
• How to land clients from all over the world
• Joining a potential client’s community
• Working together as husband and wife
• The Content Bistro’s products
• How to get out of the 1-1 hamster wheel

Want to dive deeper? Learn how to connect with your dream client through storytelling or how to get clear on your ideal client.

How to Land Dream Clients

Sometimes your dream clients seem far out of reach - especially if you have an international business and want to enter the market of other countries. While building their copywriting business, Prerna and Mayank came up with strategies on how they could reach their dream clients and start working with people all around the world. Here’s what worked for them:

Step 1

Start with prepared pitches. Learn about the business of the person you’re reaching out to. How can you bring value to it? Invest your time in understanding what goes on in your dream client’s business. In your pitch, come up with a specific way your service can help. Don’t fear to reach out and don’t be insulted if there’s no reply.

Step 2

The best in the industry more often than not want to work with the best in the industry, so you need to be good at what you do. This means continuously investing in your skills so that you can bring more value to the table. The confidence this gives you will become visible to your dream client.

Step 3

The connection you forge with your dream clients should be genuine and built over time. Don’t just connect and immediately pitch your service. Respect them for what they do and the skills they have. Maybe even join their network - it gives them a chance to get interested in what you’re doing and see your success. As soon as you feel you can add value to their business, pitch your services.

How do you connect with your dream clients? I’d love to know! You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Free 5-Day Online Course

Have you already signed up for my free 5-day online course?

If you’re not sure which steps to take to build and grow your online business, this is for you.

Whether you’re just starting out or are ready to scale, this free course will give you the clarity, inspiration and motivation you need to make 2021 your best year yet.

From January 11th to 15th, I’ll teach you how to get clear on an offer your clients actually want to buy, how to craft unique content and how to build and grow a loyal audience - and much more!

If you’re ready to take bold action, secure your free spot now.

Connect with Prerna and Mayank Malik

• Content Bistro

Did you like this episode?

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2020 is a year for the history books. For some it was the worst year of their lives, for others it was their best year yet. How was 2020 for you?

For me, it was my best year ever, both professionally and personally - despite not being able to do a lot of things I love.

In this episode, I’m sharing my year in review with you with all the highlights of the past 12 months. I’ll be talking about the importance of leadership and values, how my new program SOMBA Accelerator was born, how I organised my 8-figure team and - yes! - my curling iron.

2020 showed the value of having an online business, and I believe 2021 will see the biggest online business boom so far. Will you be part of the adventure?

“When there is a crisis, you can't think about it for a week or two or three and then speak up - it will be too late.” - Sigrun

In this Episode of The Sigrun Show:

• A quick snapshot of 2020 (3:12)
• 2020: Why it was all about leadership (4:41)
• The importance of values (14:35)
• Postponing the Selfmade Summit (21:39)
• My new YouTube show (24:10)
• Seeing an opportunity to help: The birth of SOMBA Accelerator (25:11)
• My biggest launch yet (32:46)
• Hiring my 8-figure team (34:43)
• My daily curling iron (41:25)
• Quality time with my family (44:25)
• My new apartment (48:22)
• What’s next in 2021 (58:32)

Want to know the whole story of my online business success? Discover how I changed my life in 10 years.

You can follow and connect with me on Facebook, Twitter, and Instagram.

Secure your free ticket for the Boost Your Business Framework Course

From January 11th to 15th, you can join my free 5-day course where I will cover the three most important things you need to do in your online business to succeed in the new year.

Learn the exact steps to get the most impact in your business in 2021!

If you’re ready to take bold action, secure your free spot now.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Do you find it difficult to increase your prices? To charge what you’re worth?

I’ve met countless women with money mindset issues. I myself had to change the way I think about money in order to be successful. But this week on the Sigrun Show, my guest’s story goes far beyond that.

Ali Katz achieved everything she could have possibly imagined. She graduated at the top of her class from law school and worked at the best law firm in the US. She started her own law practice, then a second business, then she wrote a best-selling book and appeared on TV.

But upon joining a new mastermind, all she could do was cry. She couldn’t pinpoint exactly what was wrong, but she knew that something was off, and it had to do with her motivation.

She stopped seeing the value of what she was doing. She doubted her business and herself. She constantly compared herself to others. And she was wondering: Were the people in her life only there because she was paying them money?

Ali started to indulge in fantasies, and two very different escape routes manifested in her head: One was to have $40M on her bank account and earn 5% interest per year. She believed this would make her free from any pressure she felt to make money with her businesses. The other was to walk away from everything and live on a farm.

She picked the farm.

In this episode, Ali shares how she went from having it all to bankruptcy, how she learned to feel financially liberated and you can, too, and where her path has led her today.

Ali’s is a truly inspiring story and if you ever felt your relationship with money is off, you know the feeling of being at war with yourself, or just want to hear about a woman who went from one extreme to the other and bounced back again, then I’m sure you will relate to this episode.

“Money is infinitely renewable - when you know how to earn and use it wisely .” - Ali Katz

In this Episode of The Sigrun Show:

• Ali’s journey and how she suffered from money dysmorphia
• Making eyes-wide-shut decisions
• Two contradicting escape fantasies
• The 100M dollar man
• Why Ali went bankrupt
• Feeling financially liberated - now what?
• Ali’s big lightbulb-moment
• How to cure money dysmorphia
• The effect changing her lifestyle had on Ali
• The story with the dress
• How Ali feels today making $5M with her company

Want to dive deeper? Learn how your money mindset affects your revenue potential or how you can achieve your dream number with the right mindset.

Have you made your own experiences with money dysmorphia? You can follow, connect and share with me on Facebook, Twitter, and Instagram.

12 Days of Masterclasses

Over 2700 people have signed up for the 12 days of masterclasses and will profit from 12 times 60 minutes of powerful training for their online business - for free!

You didn’t sign up yet? There’s still time!

If you want to learn about list building, how to get more 1-1 clients or how to create and sell your high-end offer, these masterclasses are for you.

Click here to see all the topics of the masterclasses and sign up for free.

Connect with Ali Katz

• Ali Katz
• If you want to find out more about Ali’s lawyer business, click here.

Did you like this episode?

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Do you use Instagram for your business? Instagram has turned into a serious content marketing, networking and audience building tool, yet it can be tricky to figure out how to attract followers and grow your account.

Zach Benson, my guest this week on the Sigrun Show, has cracked the code and grows Instagram accounts for a living. After an injury to his back that marked the end of his dance career, he spent his last money on buying 10% of a 400K Instagram account and started advertising on it. He promoted other accounts and products and today, works with top brands like The Ritz Carlton and has a network of 220M followers on Instagram.

But Zach’s life wasn’t always so glamorous. He was adopted when he was five months old and brought up in the countryside in Iowa, looking different from the average white American and suffering from a speech impediment.

In this episode, he tells the story of how he found his birth mother and learned Korean, how he hit rock bottom and had to start over, and how you can use the latest Instagram growth hacks to build your own following on Instagram.

Are you frustrated about not being able to grow your Instagram account? Then this episode is just what you need!

“The only way to grow your Instagram account nowadays is through shoutouts.” - Zach Benson

In this Episode of The Sigrun Show:

• Zach’s story (3:52)
• The moment Zach started looking for his birth mother (7:44)
• What the average Instagram user can do to grow his account (15:03)
• How to do a shout out (17:45)
• The latest Instagram growth hacks (20:58)
• How to work with Zach (33:00)

Want to know more about Instagram growth and using Instagram for your business? Learn how to convert Instagram followers to customers or get more tips on how to grow a massive following on Instagram.

3 Instagram Growth Hacks You Should Try Out When Growing Your Account

Growing an Instagram account nowadays is much harder than it once was. So what can average users still do to grow their accounts?

Zach says that there still are some organic ways to boost your Instagram growth, and they all have to do with creating win-win relationships and synergies with Influencers or accounts that are bigger than yours.

Here are the three Instagram growth hacks he recommends to users with small accounts to grow their following.

Shoutouts

A shoutout works like this: Someone who’s in the same industry as you takes one of your graphics (an image or video), reposts it on their account, and tells his or her followers to follow you for a specific reason.

Sometimes shoutouts include screenshots of the person’s profile or are tied to contests or giveaways. If you want someone to do a shoutout and our content doesn’t fit this person’s feed, you can also do a caption shoutout where your account would be mentioned in the caption of a picture that fits their feed better.

Shoutouts can be paid or organic. If you don’t have a big following yet or aren’t able to invest money into a shoutout, think about something you’re good at and do an exchange of services. If your product or service is good and delivers results, you can give it to an influencer in exchange for a shoutout and as a result get free exposure on their page. There are a lot of things you could offer in exchange for a shoutout: Your own product, help with SEO or list building, getting them onto a podcast, and so on.

Hashtags

By using hashtags you make your content searchable. What a lot of users do wrong is that they apply hashtags to their posts that are too generic. Some hashtags have millions of posts on them and if your account is relatively small, you never hit the top nine posts of these hashtags because other people who have bigger accounts use these hashtags and your content won't be seen.

In order to get exposure, apply the big hashtags and then have a look at the related hashtags with less posts Instagram will propose to you. Ideally you should use hashtags that have under 1M posts on them to get a bigger chance at exposure.

Engagement Groups

In your Instagram messages, you can create an engagement group. Reach out to a number of other people in your industry and set up a group that likes and comments on each other’s posts. When you get enough likes and comments over a period of time it hits the algorithm and boosts you onto the homepage everyone is consuming content on, giving your content the opportunity to go viral.

When you get likes from other people, your content will be seen on their account and by their audience, which increases your chances of gaining followers.

Are you going to try out one of these Instagram growth hacks, or have you already had success with one of them? I’d love to hear about it! You can follow and connect with me on Facebook, Twitter, and Instagram.

12 Days of Masterclasses

I love the time around Christmas, and I love making gifts. That’s why I decided to not only give you one, but 12 gifts this month.

I’m giving you access to 12 of my most popular masterclasses for free! That’s 12x60 minutes of valuable content you can immediately implement in your online business.

Don’t want to miss out on this exclusive content? Then sign up here and get access to all 12 masterclasses!

Connect with Zach Benson

• Assistagram
• Zach on Instagram

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

pple Podcasts for your chance to win a special thank you gift!

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How do you feel about Facebook ads?

Facebook offers a unique opportunity for online businesses to gain visibility, make sales and get new leads. But when you set up your Facebook ads, there’s a lot of boxes that need to be checked. With both your money and time on the line, there’s not much room for mistakes.

Rei Baumeister, my guest this week on the Sigrun Show, has figured out a method how to make $100K a month with Facebook ads - without having to launch.

He’s been in online business for over 20 years, has done online marketing for Amazon and Cosmopolitan, and has tried out every strategy there is when it comes to Facebook ads.

Five years ago, he ventured out on his own and started to run Facebook ads for entrepreneurs. Today, he coaches them on how they can set up their Facebook ads effectively themselves.

In this episode, Rei shares how he came to be a Facebook ads expert, what to look out for when using Facebook ads in the future, and of course, his method of making $100K a month with Facebook ads - without launching.

Are you open to rethinking your own Facebook ads strategy? Then this episode is a must!

“People will like your ads if you think from a Facebook-user prospective.” - Rei Baumeister

In this Episode of The Sigrun Show:

• How Rei got into Facebook Ads
• Teaching entrepreneurs how to use Facebook ads
• How Rei operates his business
• Rei’s method to make $100K a month with Facebook ads, without launching
• The benefits of a simple funnel
• How to know if you nailed your webinar
• Combining Rei’s method with launching
• The tiny product strategy
• What to look out for when it comes to Facebook ads

Want to learn more about Facebook ads? Understand why your Facebook ads are not working or how to maximise your impact through Facebook video ads.

Rei’s Method of Making $100K a Month Using Facebook Ads

Rei’s Facebook ad strategy boils down to one thing: simplicity. After having tried out various ads to warm up his audience before a launch, he came to the conclusion that the more steps he added to his funnel, the less people made it to the end.

Advertising freebies or posting launch runway ads wasn’t efficient when he looked at his ads budget.

He also got frustrated when during the short period of a launch an ad would pick up in the last few days, and then got shut down because the launch was over.

That’s why two years ago, he switched to a method that didn’t involve launching at all. His goal was to reduce the stress he experienced during a launch, and spend money on ads in a more consistent way.

He decided to create an evergreen webinar he drives Facebook ads to during the whole year. At the end of the webinar, he makes his pitch: either a strategy session or a free call. During the call, he sells his offer. And that’s all there is to it - no seeding, no warming up, no nurturing.

Analysing how his webinar went weekly, he tweaks and optimises it whenever he sees potential for improvement. If there were a lot of drop-offs during a specific part of the webinar, he switches out that part.

Obviously drop-offs happen, especially with a cold audience. But Rei argues that having fewer steps in his funnel gives his audience fewer occasions to drop out. He fits the people who do drop-off into one of these three scenarios:

1. They didn’t show up for the webinar at all
2. They didn’t attend the webinar until the end
3. They attended until the end but didn’t book a call

For each scenario, Rei has an email campaign ready in order to follow up with them. If he notices that certain emails have lower opening rates, he optimises them just like he does with the webinar.

The benefits of Rei’s method are that you only have to set this up once and it works throughout the year - however, you might miss out on the excitement and energy a launch can bring.

Rei says that by constantly optimising his webinar, his conversion rate reaches up to 20%.

Are you going to try out Rei’s Facebook ads strategy? Let me know what you think about advertising an evergreen funnel versus launching. You can follow and connect with me on Facebook, Twitter, and Instagram.

Plan your business success for 2021

There’s still time to sign up for the live 1-day planning workshop tomorrow taking place tomorrow, December 10th. Join me for a day of results-driven planning using the exact framework I’ve used to build my multiple 7-figure business.

I created a way to make planning fun, insightful and effective. After this interactive live workshop, you’ll walk away with a comprehensive budget and business and launch plans for 2021 to get you executing on the right tasks for your success.

Plan your business success and save your spot for the LIVE planning workshop here.

Connect with Rei Baumeister

• Rei Baumeister
• Rei’s Podcast

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Is it possible to be successful in love and business at the same time?

High achieving women know exactly how to get what they want when it comes to business, but sometimes struggle to have the same success with their romantic relationships.

When Sami Wunder was finishing her master’s degree in Germany 10 years ago, she knew what she wanted from life: A successful career and a family with children. However, when she started looking for a serious partner, she soon found her dating life to be a disaster. No matter how many times she tried, things would never move forward with the right man. After a few months in she would realise it wasn’t the right match, or would end up heartbroken herself.

She decided to understand what was making it so hard for an intelligent, attractive, sensitive woman to find love and studied the differences between men and women. She learned what attraction really means and how important it is to embrace her feminine side.

9 months after shifting her mind, she met her future husband. Now, they’re happily married for seven years and have two children.

Finding herself in a foreign country after her husband accepted a job in France, Sami decided to start her own business helping successful women with what she had mastered herself: Finding their happily-ever-after.

Her business was born in 2016 and today, has grown into a multiple 7-figure business. So far, she has successfully helped 192 women find their right match.

In this episode, Sami shares the reasons why successful women struggle with their romantic relationships and the limiting beliefs they experience. She talks about how to attract the right match and how to deal with being more successful than your partner.

Are you wondering how high achieving women can be successful in love AND business? Then this episode is a must!

“Our relationships can only go as deep as the love we have for ourselves.” - Sami Wunder

In this Episode of The Sigrun Show:

• How love became Sami’s topic
• Building a successful business helping women with their relationships
• How to attract the right match as a successful business woman
• Where to meet the right person
• How to deal with being more successful than your partner

Want to hear how I found love? Hint: It was at a Tony Robbins event.

How to Attract the Right Match as a Successful Business Woman

Attracting the right partner starts with your own beliefs. When a woman who is successful, driven and ambitious experiences repeated failure and rejection when dating, her mindset starts to get negative around men and what’s possible for her.

Sami says that many of her clients experience the same limiting belief: Success pushes potential partners away. If you’ve ever experienced this belief, here are two ways to get over it:

1. Embrace a different belief

Believing that your success scares away romantic partners would lead to the conclusion that you have to give up on your dreams and dial down your own success in order to find love. That’s not the right approach. Instead, embrace the belief that it’s absolutely possible to have amazing business success and amazing love at the same time. Sami has it. I have it. And you can have it, too.

1. Build a connection through showing your vulnerability

When women become successful, they tend to identify a lot with that success. Unintentionally, they become ego-led in their interactions with a potential partner. They show off how amazing they are - and even though this doesn't necessarily put off the other person, it doesn’t establish a connection with them either. The right partner won’t care about your success, but a real connection. That’s why you have to stop identifying so much with what you’ve achieved and show up as the true person you really are.

It doesn’t mean you have to dumb down or pretend to be something you’re not. It simply means showing vulnerability. Instead of presenting the high-achieving, action-taking boss you are in your business, show your vulnerable, soft, and feminine side.

Were these tips helpful for you? You can follow and connect with me on Facebook, Twitter, and Instagram.

Plan your business success for 2021

Are you ready to set your goals and map out your vision for 2021? On December 10th, you can join me for a day of results-driven planning using the exact framework I’ve used to build my multiple 7-figure business.

I created a way to make planning fun, insightful and effective. After this interactive live workshop, you’ll walk away with a comprehensive budget and business and launch plans for 2021 to get you executing on the right tasks for your success.

Plan your business success and join me on Thursday, December 10th to make 2021 your best year yet!

Save your spot for the LIVE planning workshop here

Connect with Sami Wunder

• Sami Wunder
• Wunder Divas
• Sami on Instagram

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Have you ever struggled with your own productivity?

Penny Zenker, my guest this week on The Sigrun Show, is a business strategy coach who helps her clients focus on the most important areas to grow their business, be more productive and make more profit.

When Penny’s father passed away unexpectedly when she was 19 years old, she learned how to get clear on what was truly important to her. She shifted to only doing what brought her joy and gave her a sense that her time was well invested.

Creating solutions that would improve processes soon became her passion and she went on to build a multi-million technology business. But she felt herself burning out and thought about the 80/20 rule: Was she really focusing on those 20% that would get her 80% of the results?

To be able to make her family her main priority and spend more time with her children, Penny decided to do things differently and started a coaching business. Today, she helps her clients to think and act more strategically and be more productive.

In this episode, Penny talks about how you can focus on growing your business and making a profit at the same time, and how you can improve your productivity every day. She also reveals the 8 profit levers you can apply to increase the profit in your business.

If you want to be more productive and increase the profit you make with your business at the same time, this episode is for you.

“One of the key things that helps us be more productive is structure.” - Penny Zenker

In this Episode of The Sigrun Show:

• How losing her father made Penny see what is important in life
• What led Penny into coaching
• How Penny found her niche
• Focusing on profit
• Growing and making profit at the same time
• Penny’s 8 profit levers
• How to start increasing your productivity every day
• Penny’s new book “The Productivity Zone”
• Perfectionism for women vs men
• What productivity has to do with confidence

Want to know about more ways you can be productive and focus on profit? Find out how to be productive during this crisis or how journaling makes you more productive.

8 Profit Levers That Help You Become More Productive by Being Profit Focused

Creating a thriving business is not all about growth. If you think you’ll only make a profit by creating more leads and putting more ads out there, Penny’s here to prove you wrong.

While the common business model is to build your following and hold off from making a profit for a period of time until your leads turn into profitable customers, Penny says it’s possible to make profit while you grow - by implementing profit levers that focus on your existing clients.

Here, she shares the 8 profit levers that help you be profit focused in your business.

New lead development

Every business needs growth, but it’s important that it’s positive growth. While the rest of Penny’s profit levers focus on your existing customers, this first one goes towards creating new leads and attracting potential, profitable customers.

Raise your average purchase price

Your existing customer has an average purchase price. Think about what you can do to increase it. Maybe it’s time to raise your prices, bundle your services into a package or partner with someone and get an affiliate commission?

Increase frequency

Think about how you can increase the frequency by which your customers buy from you. If they’re on a monthly program and already interested in what you do, maybe they’re open to something more frequent that they receive on a weekly basis.

Automation

Where could you automate your business so that the system will be able to do it without you? By automating something you can reduce the cost that goes into it, as well as save time.

Extending customer lifetime value

If a customer typically works with you for one year, how can you create something that keeps them in your world for longer? Find additional value that you can deliver to them.

Enhancing customer loyalty

People tend to leave you when they think you don’t care. Build a relationship and create more interaction. Your goal should be to turn your customers into raving fans.

Boosting referrals

Even though this generates new leads, it’s doing it with our existing customers. Referrals are four times more likely to buy because they’ve been referred by someone who they know and trust, so you’re getting a credibility factor from the existing customers you have.

Sales conversion

You already have a lead flow that comes in, but instead of investing the money in the conversion process, invest the money in the new acquisition. This is an optimisation strategy where you focus on closing more of what you have coming in and only then ramp up to get more leads.

Step back and see which one of these profit levers has the greatest value for you right now and start implementing it to make your business more profitable.

Which profit lever are you going to try out? I’m curious to know! You can follow and connect with me on Facebook, Twitter, and Instagram.

Have you signed up for the Live Bootcamp yet?

This is your last chance to sign up for the Live Bootcamp happening this weekend.

If you want to create an offer that is unique, profitable and a good fit for the current times, this is for you. After 48 hours, you will walk away with a solid offer that is ready to sell and your clients actually want to buy.

Sign up here for the Live Bootcamp

Connect with Penny Zenker

• Penny Zenker
• Penny’s book The Productivity Zone

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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When I started my online business, I had no idea I was going to have a multiple 7-figure business 7 years later, or that I would achieve one million in revenue in 4 years.

I remember not even having these aspirations. I didn’t see myself as someone who could achieve that. I saw other people doing it, but me? I hadn’t even started my online business yet. I was throwing spaghetti at the wall, hoping that something would stick.

I started creating freebies and held webinars in order to grow my list, but I forgot the most important thing of all: Having an offer ready that I could sell.

On my journey, I went from 1:1 clients to group coaching, creating my first online course to coming up with my signature course SOMBA, and after four years in business, I hit the $1M mark.

In this episode, I share my path to a million dollar online business, complete with the ups and downs I experienced. I also share the case studies of two special women, Ingrid and Claudia, who are both clients of mine and are on the path to creating a million dollar online business.

With this episode, I want to encourage you. Like me when I started out, you might be someone who can’t imagine ever achieving $1M with your business. But I did it. Ingrid and Claudia are on their way to doing it. And if we can do it, you can do it too. You just need to know the path to get there.

“The reason I reached $1M in revenue is because I had a scalable online course that allowed me to work less and earn more.” - Sigrun

In this Episode of The Sigrun Show:

• The first months in business
• Learning how to launch
• Moving over to group coaching
• Designing my signature program SOMBA
• Working with affiliates
• The year I made $1M
• The new structure of my programs
• Ingrid’s success story
• CLaudia’s success story

Want to dive deeper? Find out how you can start and scale your online business without overwhelm and excuses or how to grow your first million.

Curious to learn more about the path to a million dollar business? You can follow and connect with me on Facebook, Twitter, and Instagram.

Have you signed up for the Live Bootcamp yet?

After two successful rounds in spring, I’m bringing back my Live Bootcamp where you will create your recession-proof offer in a weekend.

If you want to create an offer that is unique, profitable and a good fit for the current times, this is for you. After 48 hours, you will walk away with a solid offer that is ready to sell and your clients actually want to buy.

Sign up here for the Live Bootcamp

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Are you a person who is scared of sales? Many entrepreneurs have brilliant business ideas, but when it comes to selling their services, they are overcome with doubt. They are worried about being too pushy, or charging too much, or being perceived as sleazy.

Melissa Pharr, my guest this week on the Sigrun Show, has made it her mission to help women overcome these doubts and attract clients online.

Like most entrepreneurs, Melissa tried out many different things until she landed where she is today. She was working as a personal trainer, a health coach and life coach, and at one point, people started asking her how she was actually making money and attracting clients.

That’s when she dived into online marketing strategy and started the business she’s running today. Her dream had always been to work remotely, and she was tired of turning over every cent twice.

Starting her business was an uphill battle. After the first few months, she was $42K in debt and had just one sales call a month. Melissa knew she was smart, but she started having the belief that she was just not smart enough for what it actually takes - until she finally embraced her individuality, committed to being herself and focused on attracting the right clients for her business.

By the end of the year, she managed to pay off all her debt and made $311K in revenue, turning her business around completely.

In this episode, Melissa talks about the 5 things she focused on to get clients, why women are often scared of making sales and what they can do about it.

If you wonder how to attract more clients or are blocked by the belief that sales are sleazy, this episode is for you.

“When you actually sit down and work through a struggle, you get the deepest sense of self-respect you will never have if you’re not willing to face your demons.” - Melissa Pharr

In This Episode of The Sigrun Show:

• Melissa’s uphill battle
• How Melissa got interested in online business
• How Melissa’s own struggles helped her figure out her mission and business idea
• The 5 things Melissa did to actually get clients
• Why Melissa’s business hit 7 figures
• Why women are often scared of sales
• What to do to get over your belief that sales are sleazy

Curious to know more about attracting clients? Find out how you can acquire clients from Facebook groups or how you can niche your services down to attract your ideal clients.

Client Attracting Activities: The 5 Step Plan

When Melissa hit rock bottom, she had to figure out what to do to turn her business around. She knew she had to learn how to manage herself, as well as have the right strategy. She thought about what she actually had to do to attract more clients and came up with the following 5 key areas she needed to put her focus on:

1. Clarity on your offer

Be clear on your offer and who it’s for, make it irresistible and know how to present it.

1. Attract an audience

If no one is paying attention to your offer, it doesn’t matter how good it is. Build your audience and your email list and get people’s attention.

1. Nurture your audience

If you have an audience that doesn’t trust you and doesn’t see you as an expert, they’re not going to buy your service or product. Build up a relationship with your audience and establish trust.

1. Make invitations

Have a strategy to start hearing Yes. Whether people say yes to something that’s for free to get on your list or whether it’s yes to something that’s paid.

1. Inspire your audience to say yes

Find a way to make the sale and be good at your sales process.

Melissa stuck to these 5 things and focused on them every day. She implemented this process for two years and hit 7 figures.

Did this episode help you understand how you can attract more clients? You can follow and connect with me on Facebook, Twitter, and Instagram.

Have you signed up for the Live Bootcamp yet?

After two successful rounds in spring, I’m bringing back my Live Bootcamp where you will create your recession-proof offer in a weekend.

If you want to create an offer that is unique, profitable and a good fit for the current times, this is for you. After 48 hours, you will walk away with a solid offer that is ready to sell and your clients actually want to buy.

Sign up here for the Live Bootcamp.

Connect with Melissa Pharr

• Melissa Pharr
• Melissa on Instagram

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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I’m so excited to speak with this week’s guest on The Sigrun Show, Eleanor Beaton. Eleanor and I met in Ali Brown’s premier program over a year ago. She stood up and spoke so elegantly in front of everyone that I thought she looked and sounded like a queen, and I just had to invite her on my podcast.

Eleanor is a business coach helping women entrepreneurs unleash the power of their voices. Her mission is to double the number of female entrepreneurs who scale past 7 figures in revenue, and she believes finding their voice is a huge part of that.

Eleanor has a background in communications, having advised politicians, CEOs and organisations on effective communication and helping them change public policy, influence political decisions or have a powerful voice in the boardroom.

During her work, she increasingly started to engage with women leaders and saw an opportunity and need to coach women. At the same time, Eleanor realised that she was hiding her own voice by acting behind the scenes as an advisor. Going online was the perfect opportunity to get her message out to the world, and so she founded her coaching business in 2014.

Today, we talk about leadership and why people struggle to find their voice. Eleanor shares how you can differentiate yourself from others and be category of one.

Don’t miss out on this episode to find out which steps you can take to become a true leader who stands out.

“If you don’t understand how to evolve as a leader, it can compromise your business growth.” - Eleanor Beaton

In This Episode of The Sigrun Show:

• Eleanor’s background
• What opened Eleanor’s eyes and made her take the leap to start her business
• Hollow influence and stepping up when it really matters
• Leadership and category of one
• Why people struggle to find their voice in a crisis
• How to be category of one
• What multi-passionate people should focus on
• How long it takes to be in a category of one
• The next normal for Eleanor

Need more inspiration on leadership and standing out with your business? Understand why you should speak your mind even if your voice shakes, or how you can step up as a true leader in times of crisis.

3 Key Areas to Focus on if You Want to Be in a Category of One

If you want to stand out from the crowd, become a leader and be in a category of one, Eleanor says there are three key areas you should focus on: niche, leadership voice and positioning.

Niche

Niching is the act of focusing your offer on a specific group of people. Think about who it is you specifically want to help and target your offer towards them. If you think about how much stimulus the average person receives on a day to day basis, it’s important that you are memorable and that your target group is clear about what you do and how you help them. Being category of one begins with niching, and it’s something you can start right away.

Leadership Voice

If you don’t have your own voice, you’re going to default and sound like everyone else. Without a voice you can never be a category leader, but instead are a category follower. If your website and images look exactly the same as everyone else’s, or if you use the same language and expressions other people use, you will never be memorable. That’s why right after niching, you need to find your leadership voice and distinct yourself from others. Socialise, educate and inform people about your niche. Understand how to be a spokesperson for your company. This takes more time than niching, but it’s a skill you can practice and get better at over a period of time.

Positioning

The third area you need to focus on is positioning. Solidify your position by attracting the right audience and position yourself at the high-end. It becomes about what you don’t do, about who you’re associated and aligned with. Be intentional about showing up as a premium brand.

You don’t become category of one overnight. It takes at least a year until the market begins to see that you are sticking out. But the good thing is: You can start doing it right away.

Are you inspired to be category of one? I’m curious to know what you’re doing to stand out in your area of expertise. You can follow and connect with me on Facebook, Twitter, and Instagram.

Information Call

On Wednesday, November 11th, I’m doing an information call where I will be talking about my Red Circle and Momentum group coaching programs.

Whether it’s your goal to achieve consistent $10-$20K months or your business is already more advanced and you want to go for the 7 figures, be sure to join me for this call on November 11th. You will find out exactly how you can work with me, plus you will get access to special offers.

To participate in the call, sign up here.

Live Bootcamp

If you are ready to take action now, free up your calendar for November 21st and 22nd. After two successful rounds last spring, I’m bringing back my Live Bootcamp where you will create your recession proof offer in 48 hours!

You will walk away with a solid offer your clients actually want to buy during these challenging times and you will be ready to sell it after only two days.

Sign up here for the Live Bootcamp.

Connect with Eleanor Beaton

• Eleanor Beaton
• Eleanor’s podcast

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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I’m in the middle of transforming my team, and there couldn’t have been a better moment for Kris Plachy to come on to the Sigrun Show.

Kris is an expert for entrepreneurial management and her work revolves around guiding leaders in learning how to lead their own team.

Having worked in a corporate start-up environment, she quickly made a name for herself for building up teams that not only win, but stick together.

At the same time, Kris became interested in coaching. It was back in the 90s when there weren’t many coaches around, but she learned as much as she could about it and eventually became a certified coach herself, developing her own practices. Then she realised that she could combine her coaching experience with her work experience.

She started running a performance coaching team, coaching and developing 4000 leaders along the way.

However, it wasn’t until she was invited to be the content developer for the annual women’s leadership program run by her COO that she fell in love with working with female entrepreneurs. The fast action and implementation of female leaders was right down her alley, and she has worked with women who run their own companies and have big goals ever since.

This week on the Sigrun Show, Kris shares the steps to design the team that will help you reach your goals and what role your values and expectations play when hiring a team member. She also talks about the importance of measuring performance and how you can identify when it’s time to make a big hire.

No matter how many figures you’re making, don’t miss out on this episode if you want to learn the most important lessons on designing and leading a team.

“Don’t hire employees to employ them. Hire them to deliver results.” - Kris Plachy

In This Episode of The Sigrun Show:

• How Kris became an expert in leadership and management
• What makes Kris’ approach different
• Why women need to take back leadership
• The steps to design the team that will help you reach your goal
• The importance of your values
• How to know who needs to be on your team
• How to identify the next big need in your business and fill this role
• Getting clear on your expectations
• How to measure performance

Want to learn more about building a team? Find out how to build a winning team or a dream team for your online business.

How to Create the Team That Will Help You Reach Your Business Goal

You know that now is the time to create the business you want to have, and that in order to reach your goals, you need to have the right team. But how do you go about designing that team? Here, Kris shares five great steps to help you understand the mechanics of building your team.

Define the game you want to play

Your vision defines the landscape you’re going to create in the world. It’s also the defining anchor for all of the people you will bring into your company. Hire people who are equally excited about your vision. If you have people on your team just because they want a job, that’s not going to benefit your vision.

Understand which players you need

Think about the players you need to achieve your objective. What structure and roles will you need in your team? The important thing is that you don’t build a role for someone who might already be on your team, but define your roles independently. As your business is evolving, sometimes the people who you started with aren’t compatible anymore with where your business is heading and change is needed. Write job descriptions for the roles you need to achieve your goal, and only then go and look for people who could fill them.

Identify your values

Having your values clearly defined helps you in hiring, but also firing people who aren’t right for your team. Your values influence your decision, so it’s important that your future team members are aligned with them. If you’re not clear on what your values are, think about the best person who has ever worked for you and look at the shared values you had with this person. You can also do the reverse and look at the worst person you ever worked with, and identify where the conflicts were. Sometimes we don’t know our values until they are made visible in contrast to someone.

Get clear on your own expectations

Whenever you’re not getting the results you want, the first person you look at is you. Think about whether you were really clear about what you expected from this person. Be more thoughtful about how you give direction and how you follow up with the results.

Measure performance

Introduce measures for every role which help your employees (and yourself) know they’re on target. Every role has key measures, and they create a foundation for accountability. The biggest frustration of most employees is not knowing how to be successful in their role. They don’t know if they’re on the right track, and this kind of confusion isn’t the right strategy if you want to reach your goal.

Did these steps help you understand how you can design a team that helps you reach your goals? You can follow and connect with me on Facebook, Twitter, and Instagram.

Information Call

On Wednesday, November 11th, I’m doing an information call where I will be talking about my Red Circle and Momentum group coaching programs.

Whether it’s your goal to achieve consistent $10-$20K months or your business is already more advanced and you want to go for the 7 figures, be sure to join me for this call on November 11th. You will find out exactly how you can work with me, plus you will get access to special offers.

To participate in the call, sign up here.

Connect with Kris Plachy

• Kris Plachy
• How to CEO
• Kris on Instagram
• Kris on LinkedIn
• Lead Your Team Podcast

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Tobi Fairley, my guest this week on the Sigrun Show, has a lot in common with me. We have both made it our mission to empower women and get them to step up and be successful with their business. But while I mainly focus on service-based entrepreneurship, Tobi is concentrating on helping creative people make money online.

Tobi isn’t just a creative herself - she is a left-brain and right-brain person and has a degree in interior design as well as accounting. This is somewhat unique in the creative industry, and it has served her well in order to build up her business successfully.

She’s worked as an interior designer for 20 years, was in magazines and created product lines for companies. She did all the things in the designing industry she dreamed of, but what she liked most was working together with other creatives.

As she saw the interior design business slow down back in 2008, she reflected on what else she could give to her audience. She realised that what people wanted from her was to look over her shoulders and see how she created her brand and ran her business.

She started a weekend design camp where people could attend seminars and sessions and eventually grew it into the successful consulting business she runs today. Her goal is to empower especially creative women to step into their personal power, believe in their ideas and charge their worth.

Today, Tobi shares how she was able to reach such success, how to overcome the starving artist syndrome and why it’s more important than ever that artists take charge of the business side of their craft.

If you’ve been brought up in the belief that you can’t make money as an artist, this episode will turn your world upside down.

“We are the only people holding back our pricing, our value and the success of our business.” - Tobi Fairley

In This Episode of The Sigrun Show:

• How Tobi came to work with creatives
• How Tobi explains her own success
• The starving artist syndrome and how to overcome it
• Why artists need to take charge of the business side
• The steps to become visible as an artist
• How to overcome the pricing problem
• Ideal clients and adapting your offers
• What changes when you sell products vs. services

Want to dive deeper? Find out how your money mindset affects your revenue potential or how to become known in 30 months or less.

Starving Artist Syndrome: 3 Tips to Overcome it and Start Making Money

Whether you’re a graphic designer, a painter, an interior designer or a sculptor - how can you actually overcome the starving artist syndrome, be visible for potential clients and make money online?

In Tobi’s experience, artists tend to think about possible steps of action, map them out and put them on their schedule, but when the time comes to pull through, they believe they can only do it when their creativity strikes. Or they think that if their work is good enough, one day they will just “be found”.

But if you want to make money and have success as a creative, you need to actively put yourself out there and attract clients. Here are Tobi’s top 3 tips on overcoming the starving artist syndrome:

1. Make a plan that involves social media and digital marketing. You need an email list, lead magnets, a good website - all the things that keep you from being hidden. But more than that, you need to consistently show up and follow the plan, especially when you don’t feel like it. Go and put yourself out there. What’s on the plan is in some way less important than showing up and following through.
2. Pricing is a reflection of your self-worth. What most artists do is they look at other people’s prices and they’re judging themselves against these people. They’re trying to find the “going rate”. Yet they have no idea if the people they’re looking at are actually making any money, or if they have the same expenses. It’s a shot in the dark and wrong to settle on a price just because somebody else has picked it, and that makes you think it must be what people are willing to pay. Reflect on what you need and want to make. Then make sure that the product you’re selling is worth that price. Don’t wait for the world to raise the value of what they believe an artist to be worth. You have to set your price, and then meet that price with your deliverance.
3. A lot of creatives put everybody that approaches them into the same pot of clients and they let the ones who aren’t their ideal client make them believe that their prices are too high. It’s normal that only a small number of people will be interested in your high-end, most valuable service or product. Most people will be interested in you and what you offer, but aren’t willing to pay high rates. That’s why you should figure out what other scalable, lower rate services you could offer that cater to their needs. Create other revenue streams that sustain your business and fill in the gap while you can patiently wait for the right client to fit your high-end product.

Did these tips inspire you to get your creative business going? You can follow and connect with me on Facebook, Twitter, and Instagram.

Sigrun LIVE

This is your last chance to sign up for the Sigrun Live!

For the first time, I’m opening up my yearly live event to anyone who is not in SOMBA, Momentum or one of my masterminds. Due to the Corona virus the event will take place online this week on Friday and Saturday, October 23rd and 24th.

Don’t miss out on making new and deep connections, masterminding with like-minded entrepreneurs and getting the inspiration to take action on your big plans.

We also have amazing speakers lined up for you to make this the most inspiring and unforgettable online business event of the year.

For those who are not in SOMBA, Momentum or one of my masterminds, find out all about Sigrun LIVE and how you can join here.

SOMBAs and Masterminders, reserve your spot here.

Connect with Tobi Fairley:

• Tobi Fairley on Instagram
• Tobi Fairley

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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I want you to be honest - have you ever NOT done something because you felt you’re not good enough or because you were doubting your abilities?

So many people, especially women, get stuck because they lack the self-confidence to go after their dreams.

Lisa Hyde, my guest this week on the Sigrun Show, has made it her mission to help such women get unstuck.

Lisa grew up in LA. Half her family was in the entertainment business and she soon realised that she loved helping people develop their talents. She became a talent agent and worked together with unknown actors, writers and comedians to turn them into household names. One of her clients was Jimmy Fallon. The chaos, the craziness - she loved everything about the world she was working in, until her mother fell ill.

Lisa gave up her career and became her caretaker. She went on a journey to re-evaluate her life and understand what truly makes her happy. But as she was starting to get back up again, she lost her grandmother. Along with the two most important people in her life, she felt as if she had lost her passion and vision.

When a random person on LinkedIn contacted her and invited her to join a network marketing business, she was very sceptical but decided to give it a shot. The business was about skin care products and Lisa quickly learned everything about it. But while she was focusing on growing her business, she also wondered why she could always get back up and keep going while other people remained blocked.

She started doing research and realised that there is a common denominator why people tend to get stuck: They lack confidence.

Today, Lisa is the host of The Confidence Crown Podcast, published a guide to self-confidence, works with Tony Robbins and coaches women all over the world to get unstuck. Her vision has become very clear: Empower women and help build their businesses and confidence.

This week on The Sigrun Show, Lisa shares her inspiring story and talks about confidence and the part it plays in realising your dreams.

Are you ready for a confidence-boost? Then don’t miss out on this episode!

“There’s not a single success story without failures.” - Lisa Hyde

In This Episode of The Sigrun Show:

• From Hollywood talent coach to caretaker
• Lisa’s turning point
• Why especially women lack confidence
• The importance of role models
• What to do when you feel stuck
• Confidence and the part it plays in realising your dream
• Working with Tony Robbins
• Lisa’s new project

Confidence plays a big role when you’re an entrepreneur. Find out how you can raise your prices with confidence or how to achieve business success by daring to take imperfect action.

5 Ways to Get Unstuck and Build Your Confidence

If you’re feeling stuck and lacking confidence, there are exercises and ways you can rewire your brain that can help you get out of this state. Building your confidence needs time and practice. Here are some of Lisa’s tips on how you can get started:

1. First, acknowledge what’s happening and try to figure out where you’re feeling stuck. What feelings are bubbling up when you want to try something new and you feel resistance?
2. Think about the things that bring you joy and excitement. What did you want to do when you were a child? Why did you stop pursuing your dream? Often, there is a pivotal moment in which someone important in your life told you that you can’t do something because it wouldn’t pay the bills, or because it isn’t the right path.

But to get unstuck and achieve your dreams, you need to remember what made you get up in the morning and be excited. You need to remind yourself that you can do anything you set your mind to.

1. Start journaling and write down what you’re grateful for. There are things you’re capable of doing every single day that are successes, no matter how small.
2. Plan your day in advance before you look at your phone or answer an email. Pick three items you want to accomplish each day. Write them down the night before or the moment you wake up. Once those three things are done, you can be interrupted by other things, but by accomplishing the items you set out to do, you’re already winning the day.
3. Give yourself some grace. Pat yourself on the back for getting it done. Look after yourself, exercise and get enough sleep.

What do you do when you feel stuck or are doubting yourself? You can follow and connect with me on Facebook, Twitter, and Instagram.

Sigrun LIVE

Have you secured your spot for this year’s Sigrun Live yet?

Due to the Coronavirus, I’m holding my yearly live event online and it will take place on October 23rd and 24th. Usually this event is reserved for my students, but this year for the first time, anyone who is not in SOMBA, Momentum or one of my masterminds can join the event. And it’s worth it!

Apart from getting clarity and new ideas, making meaningful connections and masterminding with other entrepreneurs, we have the following amazing speakers lined up for you.

• Mark Schaefer is a globally recognised author, speaker, podcaster and consultant who writes for one of the top 5 marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 8 best-selling books.
• Dr. Natalia Wiechowski is a personal branding strategist and is known as the LinkedIn marketing unicorn. She is an expert in using LinkedIn as a marketing platform to generate leads.
• Andrew and Pete are award winning keynote speakers, authors and YouTubers who help small business owners scale their business so they can stop swapping time for money.

For those who are not in SOMBA, Momentum or one of my masterminds, find out all about Sigrun LIVE and how you can join here.

SOMBAs and Masterminders, reserve your spot here.

Connect with Lisa Hyde:

• The Confidence Crown
• Lisa Hyde FB
• Wonderwomen mastery FB

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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If you’re a writer, you can’t make a living - this was the belief Kira Hug grew up with, so rather than pursuing a writing career, she became an artist.

By 2015, Kira had tried out many ideas, even started a business in the wedding industry, but nothing quite fit. It wasn’t until a friend told her that she could actually make money writing copy for other people that she decided to go down this road.

She put a transition plan into place, joined a mastermind group, surrounded herself with other copywriters and learned as much as she could, all the while building up her business and creating her own brand. Now, she specialises in writing conversion copy and helps small businesses to define their brand personality.

Kira and I worked together two years ago and I loved the process we went through. She surveyed and interviewed my clients in order to create emails and sales pages that really spoke to my audience. Everytime I want to write a sales page I think back to the process she used, which I’m still benefiting from today.

This week on The Sigrun Show, Kira talks about how she invested in herself from the very beginning and how she started focusing on branding. She also shares her brand living room framework and how you can use it to define your own brand personality.

If you ever wanted to get clear on your branding, don’t miss out on this episode!

“To write copy, you need to understand your messaging, your voice, your tone and your audience.” - Kira Hug

In This Episode of The Sigrun Show:

• What Kira did before she was a copywriter
• How Kira pursued her passion
• Investing at the beginning: How Kira knew it would work out
• How Kira’s business started to grow
• How Kira shifted from copywriting to branding
• Kira’s brand living room framework
• How often Kira suggests to do her brand exercise
• Understanding the level of awareness of your audience
• How Kira uses her exercise with her clients

Do you want to learn more about branding? Find out how to create a standout brand and website or how to build your personal brand on LinkedIn.

Creating Your Brand Personality: The Brand Living Room Framework

To create brand personality, Kira came up with a framework where she tells her clients to envision a figurative living room and slowly fill it with things that represent them. To envision your own brand living room and create your brand personality, follow the following steps:

Step 1: You

Imagine yourself in your brand living room. You are the face of your brand. How are you showing up? What is your energy and what are you wearing?

Some people are very clear on what they would have in their living room, down to their signature colour and tiny details. If you don’t have a clear mental picture of your living room and yourself in it, think about who you are and how you want to come across to others. Are you more casual or elegant? Loud or mellow? Then think of details you could add that represent you. What’s your favourite animal?

To finish off step one, imagine you have to give a toast. What would you say? What do you care about most? This will uncover your core values, which you then will incorporate in your messaging.

Step 2: Your guests

Imagine you have guests in your living room. They represent your audience, and you need to figure out what their level of awareness is. How well do they know you and what you’re offering? Try to determine your proximity to your guests by understanding into which of the following categories they fit in:

Category 1: These are the people who are most aware of you. They are the ones who buy all your products, constantly talk about you and refer you to others.

Category 2: These are the people who are product-aware, meaning they know about you and your offer but they haven’t bought it yet. They are the people who aren’t sure yet if you are the best solution for them, and you’re trying to convert them. Think about what kind of questions these people might ask you.

Category 3: These are people who know that there are solutions to their problems out there, but they may not know about your solution yet. They know somebody can help them, but they haven’t heard of you yet.

Category 4: These are the people who are problem-aware, meaning somebody told them that they can show up with their problems and you can fix them.

Category 5: These are people who are completely unaware. They don’t know they have a problem and are not looking for a solution. In order to get them into your living room, you would have to stand on your porch and shout at them to get their attention.

It’s important to determine into which categories your audience fits, because it will affect the way you will talk to them.

Step 3: Nailing your setting

What you’re offering and who you are needs to be of relevance to your audience, that’s why you need to understand what is happening outside of your living room. What are your guests thinking about when they walk into your living room? What stresses them, what moves them? What’s on TV, what’s on the news? Having a deep understanding of what is going on outside before you start writing your copy helps you to speak in a human way to your audience.

Step 4: Your advantage

Imagine your living room and the guests (your audience) sitting in it. What are you teaching them that makes you different from everybody else? When are people leaning in and listening to you? Figuring out what you do differently will set you apart from others and give you an advantage.

Step 5: Standing out in your marketplace

And finally, evaluate how well your audience is paying attention to you. How crowded is your marketspace? Do your competitors use the same words you do and make the same claim? While at times it’s great to ignore your competitors, there’s also a point where you need to pay attention to what they are doing. Analyse them and understand their message, their offers, their mechanisms and how they deliver - not to copy them, but to understand what you need to do to pivot your own message.

Did this exercise help you with your brand personality? I would love to hear what you came up with. You can follow and connect with me on Facebook, Twitter, and Instagram.

Sigrun LIVE

Every year in October, I host a live event in Zurich, Switzerland, where my SOMBA students and Mastermind members meet in person to mastermind, get new ideas, catch up with like-minded people, get inspired by guest speakers and leave feeling ready to take action on their dreams.

Due to the Coronavirus, this year I’m holding the event online and it will take place from October 23rd to 24th. But there is more: For the first time, anyone who is not in SOMBA, Momentum or one of my mastermind programs can join the event!

To find out all about Sigrun LIVE and how you can join, click here.

Connect with Kira Hug:

• Kira Hug
• Kira’s Podcast

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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I’m so excited to air the 400th episode of the Sigrun Show!

I started The Sigrun Show on August 2nd, 2017, with 100 episodes in 100 days. Then I went over to three episodes a week and eventually to two, and for a long time now, I’ve been doing one episode a week.

This is the 400th episode and for this special occasion, I’ve decided to switch seats. For once, I’m not going to be the interviewer, but the interviewee. This is an ask-me-anything episode and I’m super excited to answer your questions.

Tune in to hear about the one thing that enabled me to reach my level of success, how I handle not living in the same country as my parents, and the one tip I would give my younger self.

If you ever wondered why I’m wearing red, this is your chance to find out.

“The one thing that has helped me achieve my success is that I believe in myself.” - Sigrun

In This Episode of The Sigrun Show:

• How long my day is (2:22)
• How my week looks like (4:06)
• My morning routine (7:18)
• How I continued with my webinars even when I didn’t see results yet (9:05)
• Why you shouldn’t worry about having a scalable business too early on (11:33)
• The one thing that enabled me to achieve my level of success (14:01)
• How I deal with not having my parents close to me (16:32)
• How I keep myself focused (22:28)
• My tip for my younger self (24:37)
• The best and most difficult moment in my business (26:21)
• The most important thing in my life (29:25)
• Achieving gender equality (30:38)
• Being afraid of rejection (32:05)
• My elevator pitch (34:04)
• Why I wear red (35:47)

Do you want to hear more about my story? Discover how doing 100 webinars in 1100 days transformed my business and life or how a chronic illness inspired me to become an online entrepreneur.

Did you enjoy this anniversary episode? You can follow and connect with me on Facebook, Twitter, and Instagram.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Adding passive income streams to your business is a great way to stop trading time for money. But how do you create leveraged income?

When Lisa Johnson was tired of working hours and hours without seeing the results she wanted, she discovered passive income streams and has now become an expert in creating leveraged income.

It all started when Lisa got pregnant with twins. She quit her corporate job and became a PA in order to have more time with her family. However, she quickly got bored and was earning a lot less than before. Lisa decided to take a leap and started a wedding planner business. This was six years ago, and Lisa didn’t know anything about running her own business.

She hired a business coach, learned everything there was to know and within 5 months, she completely turned her business around to be the most well known UK urban wedding planner company.

People started asking how she had done it and Lisa realised that business coaching might be just the thing for her. Three years ago, she started a business coaching company and it took off quickly, but she still wasn’t very happy. She had traded in a 9-5 job to work from 6 o’clock in the morning to 11 o’clock at night.

That’s when she realised she needed a completely different business model, and discovered passive income streams. Now, she's earning over $1M a year from passive income.

Lisa joins me today to reveal the myth about passive income and talk about the system she developed to create leveraged income. She also shares how she incorporates her membership in her business and what other income streams her business has.

If you ever wondered how to create leveraged income for your business, this episode is a must-listen.

“If you’re doing passive income, you need to ensure that you are remarketing over and over again. It’s about having happy clients, not just having clients who are there once and then disappear.” - Lisa Johnson

In This Episode of The Sigrun Show:

• Why Lisa started her own business and how she became a business coach
• How Lisa discovered passive income streams
• How to build passive income using Lisa’s CASSH system
• Why a passive income stream can’t be totally passive
• Why Lisa is a fan of product launching and semi-passive business models
• Lisa’s membership
• Lisa’s other income streams
• What’s next for Lisa

Do you want to learn more about creating different revenue streams? Find out how to diversify your income or discover revenue streams for lifestyle entrepreneurs.

Creating Leveraged Income with Lisa’s CASSH system

There are a lot of different kinds of passive income streams and for each one of them, Lisa found that she needed to do the same thing in the same order to set it up successfully. That’s how she developed her own system called CASSH to help her clients create leveraged income themselves. Here’s how it works:

C - Client

Know who you want to serve - even before you think of having a membership or creating a course. Who do you want to help with your offer? This is the very first thing you need to know.

A - Audience

Once you know who you want to serve, start building an audience of exactly these people. Use any way that helps growing an audience - whether it’s a sales funnel, speaking engagements or Facebook ads. Once your audience starts to grow, you need to nurture it with regular content.

S - Structures and Systems

Now think about how you are going to deliver the membership, online course or product that will create your passive income stream. What platform are you going to use and what programs do you need?

S - Selling

The selling part is all about launching properly. Lisa says that her launches take up to 12 weeks. During the launch phase, there need to be challenges, bootcamps, masterclasses - in short, everything that will get people’s eyes on you.

H - Happy

If you’re going for passive or semi-passive income, you need to market your offer over and over again and make sure that you retain the people who have already signed up. The best and simplest way to do that is by actually getting them the results you promised. It’s about having happy clients, not just having clients who are there once and then disappear.

Are you thinking of setting up passive income streams? I would love to hear about your ideas, experiences and strategies. You can follow and connect with me on Facebook, Twitter, and Instagram.

The 400th episode of the SIgrun Show will be airing next week!

To celebrate this special anniversary episode, I want to turn things around: Instead of asking questions, I will answer them. If there is anything you’ve ever wanted to ask me, now is your chance.

Go to https://www.sigrun.com/podcast-recording/ and press the button at the end of the page to record your question. Please state your name at the beginning of the recording and keep your question short and to the point.

This really is an ask-me-anything episode, so anything goes. It doesn’t matter whether it’s business related or not.

I’m looking forward to answering your questions!

Connect with Lisa Johnson:

• Lisa Johnson Coaching
• Lisa Johnson on Facebook
• Lisa Johnson on Instagram
• The Fabulous Five Percent

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Alexandra has been teaching nutrition and traditional Chinese medicine for years. As a doctor for holistic medicine, she was working offline in her practice in Vienna. Her newest project was developing an app for nutrition recommendations, but she had no idea how to market and sell it.

Then the Coronavirus hit, and Alexandra had to close her practice. In the four weeks she had to stay at home, she thought about what she could do to know more about marketing strategies in the online sector. A friend recommended SOMBA Accelerator to her and she signed up.

Alexandra started to learn all about online business, but when she talked about wanting to sell her app, I told her there was a better solution.

In this episode of the Sigrun Show, Alexandra shares how she had no idea what a launch was, made her first steps in the online world and ended up having a $25K launch with her brand new program.

Alexandra’s story is amazing for everyone who wants to be inspired to take their business online!

“For the first time, I have the confidence to create my business in the online sector.”- Alexandra Knauer

What you will get out of this episode:

• What was going on in Alexandra’s life before she joined SOMBA Accelerator
• Why I told Alexandra to not sell her app and what she sold instead
• How Alexandra learned how to launch
• What’s next for Alexandra

Do you want to hear more about amazing women who took their business online? Find out how Elisabeth Engel quadrupled her prices within a year, or how Selen Graf took her passion for alternative medicine and animals online.

Did Alexandra’s story inspire you? I would love to hear about your take-aways from this episode and your plans to go online. You can follow and connect with me on Facebook, Twitter, and Instagram.

Doors for SOMBA Accelerator are open!

The doors for SOMBA Accelerator are open once again. If you want to get your online offer out into the world and make sales in just 10 weeks, this program is for you.

You will receive in-depth support and the accountability you need to successfully market and sell your services online.

Learn more

Connect with Alexandra Knauer

• Alexandra Knauer

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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When the Corona crisis hit Italy in March, Claudia Witticke wasn’t allowed to do her sewing classes anymore. She thought it would just be a short holiday, but then she had to close her fabric shop as well and couldn’t produce anything anymore. From one day to the next, she wasn’t earning a cent.

This didn’t only affect her livelihood - Claudia also felt a responsibility towards her employee and decided to do something about the situation. She sensed that a lot of people would want to learn and improve their skills during the time they had to spend locked up at home, and even though it seemed scary at first, decided to take her services online.

She joined SOMBA Accelerator (former Online Turnaround) and started to create her short-term offer, put it on her website and promoted it through her email list and on social media. Within three days, she sold 10 spots and made the money she invested into SOMBA Accelerator back. But that was only the start.

In this episode of the Sigrun Show, Claudia shares how she prepared for a proper launch, how she thought her webinar was a disaster, and how she pushed through and had a $15K launch in the end.

Claudia’s story is inspiring and relevant for everyone whose business has been affected by the Corona crisis. Be sure to listen in!

“I decided that if I went ahead and did something, there would be a way - I didn’t know how or what, but I was sure I was going to figure it out.”- Claudia Witticke

What you will get out of this episode:

• How it felt when Claudia wasn’t able to do her sewing classes anymore
• Claudia’s positive attitude
• How Claudia made her money back three days after joining SOMBA Accelerator
• Learning how to do a proper launch
• Claudia’s webinar debacle
• How things turned around and Claudia made over $15K
• Claudia’s next goal

Do you want to read more inspiring stories? Find out how Therese Bloom achieved a 35% conversion rate on her upsell or how Merilyn found the right support to reach 6 figures.

Did you resonate with Claudia’s story? I would love to hear about your experiences, difficulties and successes. You can follow and connect with me on Facebook, Twitter, and Instagram.

Sign up is still open to the free 5-day online course: How to Succeed in the Next Normal in Online Business

Secure your FREE ticket and join us LIVE for 5 days of training, implementation and bold action so you can succeed in your business in any economy.

This FREE LIVE 5-DAY COURSE is happening September 7 - 11, 2020.

Sign up now at www.sigrun.com/freecourse

Connect with Claudia Witticke

• Claudia Witticke

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This week I want to share Claudia Nichterl’s story with you. Claudia and I have been working together for a while, and this is the second year she is in my VIP mastermind.

She is a nutritionist working in Vienna and looks back on 18 years of experience in her field. At first, her business was offline. She was doing one on one consultancies, had her own cooking studio and wrote over 20 books. The workload started to overwhelm her and she felt burned out.

When Claudia turned 50 years old, she decided to go online. She wanted to be able to scale her work and developed a course for teaching health professionals, moving from serving private clients to professionals. Now, this course is the heart piece of her business.

However, when she was about to sell this course for the first time, she suddenly got scared. Would people really pay 4500 Euro for it?

Claudia procrastinated for weeks and had to work a great deal on her mindset, but then she took the step. Within five minutes of sending out her offer, she got a first reply. Somebody was interested in her offer.

After four weeks, she sold 29 spots, and it was her first 6-figure launch.

In this episode of the Sigrun Show, Claudia shares how selling her course for the first time felt, what she did to follow up on her sales and what her goal is for her next launch.

This episode is full of inspiration for everybody who plans to launch or is already in launch mode. Be sure to listen in!

“When I sold the first spot, I knew a six figure launch was possible. When I sold 10 spots, I was convinced it was going to happen.”- Claudia Nichterl

What you will get out of this episode:

• How and why Claudia took her business online
• Selling her course for the first time
• What Claudia did on her discovery calls
• Claudia’s big mission
• The moment Claudia knew a six figure launch is possible
• Claudia’s goal for her next launch

Ready for more inspiring stories? Discover how Merilyn had a 23K launch two months after joining SOMBA Momentum, or how Anke went from zero to her first 5-figure month in only 2 months.

Are you launching yourself? I would love to hear about your experiences, difficulties and successes. You can follow and connect with me on Facebook, Twitter, and Instagram.

Sign up is still open to the free 5-day online course: How to Succeed in the Next Normal in Online Business

Secure your FREE ticket and join us LIVE for 5 days of training, implementation and bold action so you can succeed in your business in any economy.

This FREE LIVE 5-DAY COURSE is happening September 7 - 11, 2020.

Sign up now at www.sigrun.com/freecourse

Connect with Claudia Nichterl

• Claudia Nichterl

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Vanessa is a psychologist who has worked as a consultant for corporate clients since 20 years. Her business was very successful offline, and even though she didn’t have a large number of clients, the client base she had was loyal to her.

However, when COVID19 hit the businesses of these clients, Vanessa’s own business came to a grinding halt. Unable to afford her services anymore, they cancelled their appointments with Vanessa.

Back in March, she was actually happy to have some time off to spend with her daughter. She enjoyed not having to follow up with all the obligations she usually had. But after a few weeks, Vanessa realised that this wasn’t just a short vacation - she wasn’t able to go back to her normal at all.

2020 was supposed to be her biggest year financially, but that goal seemed impossible to reach now the Corona crisis was here. The shock of it made her feel depressed and fall into self-pity.

But Vanessa remembered an experiment she did when she was a psychologist student at university, involving a rat and a maze that reflected the complexity of everyday life for a human being. The result was that the rat became motivated to keep looking for food, even when the maze changed and it didn’t find the food at its usual place.

Vanessa realised that much like the rat, she wasn’t supposed to expect her business to take off again where she left it, but had to explore new ways. That’s when she signed up for SOMBA Accelerator and took her offline business online.

In this episode of the Sigrun Show, Vanessa talks about her experience joining SOMBA Accelerator and what she learned taking her first steps online. She shares how her very first 20K launch made her feel, and what’s next for her business.

If you're thinking about taking your business online, are scared of your first launch or just want to be inspired by an amazing success story, this episode is a must-listen!

“I can’t wait to learn more and launch more.”- Vanessa Laszlo

What you will get out of this episode:

• What happened to Vanessa’s business when Europe went into lockdown
• What made Vanessa join SOMBA Accelerator
• How Vanessa tested the waters online
• What Vanessa thought of her very first 20K launch
• What’s next for Vanessa and her business

Want to hear more amazing stories from women who decided to take their business online? Discover how Lena Kussner went from zero subscribers to over $10K in online business revenue in 8 weeks, or what Lilli Koisser did to go from freelancer to owning her own online business.

Did this episode inspire you? I would love to hear about your first launch experiences. You can follow and connect with me on Facebook, Twitter, and Instagram.

Free 5-Day Online Course NEXT NORMAL

The free 5-day online course How to Succeed in the NEXT NORMAL is taking place for the second time from September 7th to 11th. If you’re ready to set your business up for the next normal and long term business success, this is for you. Over 5 days, you’ll learn how to craft unique content for your audience, decide what you should be selling right now, how to build and grow a loyal audience and much more.

If you’re ready to take bold action, join us and secure your free spot now.

Sign up here.

Connect with Vanessa Laszlo

• Vanessa Laszlo

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Have you ever been in awe of people who have six figure launches and wonder what secret super power they possess to reach such results?

When I started my online business, I deeply admired these online entrepreneurs. Never in a million years did I think that one day I would become one of them.

The first 9 months in online business I didn’t have a clue what I was doing. I didn’t have a strategy and just did what I saw other people doing. I knew about freebies, landing pages, webinars and Facebook groups but I still didn’t grasp the idea of launching or just generally how to sell online.

My biggest issue was this: I didn’t know how to go from helping for free to asking for the sale, strategically and mindset-wise.

I had my first sale and was building my list with weekly webinars, but I was getting increasingly frustrated with myself for not knowing how to launch. I knew I needed help, both for my mindset and for the right strategy, so I hired a business coach who specialised in launching.

My first launch was the mindset shift I needed to understand how to market and sell online. Since then I have done over 20 multiple 5- and multiple 6-figure launches, plus I have done dozens of promotions that I don’t count as launches but have generated a lot of revenue.

In the last 3 years all my launches have been multiple six figures, ranging from 100K to over 500K and conversion rates from 2% to 5%. But my latest launch was the biggest and most profitable launch I’ve done so far with $665K in revenue and 82% launch profit.

In this episode of the Sigrun Show, I want to share with you the lessons I learned from this biggest and best launch I just did.

Don’t miss out on this episode if you want to know how you can improve your own launch!

“If there’s one lesson to be learnt from this launch, it’s creating a runway.”- Sigrun

What you will get out of this episode:

• The numbers of my latest launch review (8:37)
• My launch timeline (17:29)
• The most important lessons (33:35)
• Renewals and upsells (36:16)
• Why this launch felt so light (38:00)

Want to learn more about launching? Discover how to learn from your launch and do it better next time or listen to some more launch lessons from a $450k launch.

Main Take-Aways from a $650K Launch

You don’t typically have a multiple six figure launch just out of the gate. For most of us, It’s a gradual process. Here are the main take-aways from my latest $650K launch, which was my biggest launch yet.

Brand

Having a brand people are talking about is important if you aim for a six figure launch. Create content in the form of a podcast or blog posts to keep people engaged and talking about what it is you do. If you don’t have already, start collecting success stories and use them as testimonials on your sales page. They will give you credibility and strengthen your brand.

Runway

The longer your launch runway is, the bigger your launch could potentially be. A launch runway is a launch activity that prepares your ideal client for your launch without them knowing that you are already launching. The goal is to give your ideal client content that makes them want to buy your program once you launch it.

You don’t have to talk about your program all the time or constantly try to sell during this time, but it’s a great opportunity for seeding.

Offer

Having an offer that makes sense price-wise is essential. I’ve sold SOMBA multiple times for $2997, but this time, I’ve decided it’s the last time I would sell it for this price. SOMBA started out as a 12 month program but now, I’ve created two 10-week programs out of it to tailor to my client’s needs. It doesn’t make sense to sell SOMBA as a 12 month program anymore. The fact that I will increase the price from now on might have added to the conversion rate of this particular launch.

Upsell

Five days after closing cart and people starting with SOMBA, I did an information call for my Momentum group coaching program and several people ended up joining that program. At the same time, a few people renewed their SOMBA access for another year. In total, the upsells and renewals made out 25% of my launch revenue.

Doing renewals and upsells at the same time you’re launching is a great way to show your current clients or clients who want to go further and get more support what other possibilities they have working with you.

Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.

Launch Workshop Tomorrow, August 20th

Have you signed up for my launch workshop tomorrow, August 20th?

In this live workshop, I will teach you my launch method so that you can have your best launch yet.

Then sign up here.

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Does launching sound scary to you? You might lack launching experience, are worried about sign ups or don’t know how to reach a good conversion rate, but remember: Everyone starts from zero and the more you launch (and are willing to learn from mistakes), the better your launches will get.

When Hildur Jonsdottir joined SOMBA, she had no idea how to launch. As a health counsellor who works with people who have autoimmune diseases or chronic illnesses, she already had a lot of experience with one-on-one clients and was preparing to sell her services through online courses.

Two years later, she has launched almost every 2-3 months and has had very successful launches with conversion rates ranging from 10-18%. In her latest launch, she was able to double the number of sign ups and made $35K.

In this episode of the Sigrun Show, she shares the launch method she discovered works for her business, how she manages her webinars, what she does in her Facebook group to keep her audience’s attention, and what she plans on doing to increase her conversion rates even more.

If you're in launch modus yourself or are looking for some inspiration around launching, this episode is a must-listen!

“I’m so spoilt with my high conversion rates, I never needed to change my launch method - yet.”- Hildur Jonsdottir

What you will get out of this episode:

• Hildur’s favourite launch method (7:15)
• What Hildur did to get media attention (9:30)
• The sign-ups and show up rates Hildur gets for her webinars (14:00)
• What makes people to sign up for Hildur’s webinars (19:15)
• How Hildur manages her webinars (23:30)
• How Hildur’s sales are distributed over her open cart period (24:55)
• What Hildur does in her Facebook group during a launch (27:30)
• How Hildur explains her conversion rates (31:30)
• The revenue of Hildur’s latest launch (38:55)
• How Hildur plans to improve her launches (00:00)

Want to know more about launching? Discover Kelly Roach’s Live Launch Revolution or learn some important launch lessons from a $450k launch.

Activities to Keep Your Audience’s Attention Up During Your Launch

Sending out regular emails and reminders is essential to keeping the attention of your audience during your launch. However, being active in your Facebook group is another good way to make sure your message reaches people who are already interested in what you’re offering.

Here is a list with activities you can post into your Facebook group during your launch:

• Testimonials from previous clients (these can either be quotes or screenshots from comments you have received)
• Interviews with (former) clients, speaking about their achievements and experiences they had working with you
• Snippets of individual success stories
• A Q&A where you answer all burning questions in regards to your offer
• Encourage people to join your Facebook group and share their stories
• Allow members to share their own stories through a Facebook live directly into the group

Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.

Upcoming Launch Workshop

Have you signed up for my upcoming launch workshop yet? I have tried all the possible launch methods in the book to achieve the launches I have today, and have consistently had 6-figure launches over the past three years. I’ve been teaching my launch method to my clients, and it’s the reason why they are so successful in their online business.

Do you want to learn the most powerful way you can launch online?

Then sign up here.

Connect with Hildur Jonsdottir

• Hildur Jonsdottir

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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To build your business and brand, you need to launch. Launching is the foundation of my multiple 7-figure business, and I wouldn’t be where I am today if I hadn’t learned how to launch.

Because launching is such an important part of any online business, I invited Marisa Schmid as my guest on the Sigrun Show today. Marisa is in my VIP Mastermind program and recently did her first proper launch - with spectacular results!

564 people signed up to her launch webinar and she thought that about a third would actually show up. She was quite happy with that number, but when the day of her webinar came, 484 people showed up for it. It came as a complete surprise to her. Average show up rates to a webinar are between 20-30%. Marisa had a show up rate of 80%.

When she did her sales presentation towards the end of her webinar, she still had about 95% of the people listening to her. Then, so many people wanted to buy her offer that her site crashed.

Marisa ended up having a conversion rate of 40% and made €43K - in the middle of April, while the pandemic was peaking in Europe.

In this episode of the Sigrun Show, Marisa shares her launch story and talks about what she did to keep her audience engaged until the end of her webinar and how presenting her offer didn’t feel like selling at all. We also reflect on what she can do differently the next time she launches.

If you’re planning on launching yourself, don’t miss this conversation with Marisa. It contains so much valuable information about launching and might help you with your own launch.

“I’m so sure about what I’m offering that I don’t think I’m actually selling, but I’m sharing something great.”- Marisa Schmid

What you will get out of this episode:

• Marisa’s first proper launch (7:15)
• How Marisa used YouTube ads to promote her webinar (9:30)
• The unusual show-up rate for Marisa’s webinar (14:00)
• What happened when Marisa offered her course at the end of the webinar (19:15)
• What Marisa did to keep her audience excited until the end (23:30) (timestamp clip)
• How presenting her offer didn’t feel like selling (24:55)
• Maria’s incentive to buy fast (27:30)
• The importance of reminders (31:30)
• Why Marisa thinks that now is the perfect time to offer online courses (38:55)
• What Marisa will do differently in her next launch (40:50)

Do you want to know more about launching? Learn how to launch in challenging times or how to learn from your last launch and do it better next time.

Using YouTube Ads in Your Launch

The number of sign ups Marisa got for her webinar and especially the amount of people who showed up for it is extraordinary.

Marisa had announced her webinar to her email list, on her Facebook page and through her YouTube channel, but she didn’t stop there. She also ran ads, both on Facebook and YouTube.

Especially her ad on YouTube led to many sign ups. As she was preparing for her webinar, she thought about the short ads that always run before the start of her own videos. If there were ads in front of her videos, wouldn’t she be able to place her own ads in front of other people’s videos, too?

After some research, Marisa found out that she could do just that, and more: She could choose the specific channels she wanted her ads to appear on. She started researching channels of people who were in the same niche as her and set up her ad - an authentic, 45 second video she recorded in her own garden. By selecting the right channels, she was able to immediately target people who were already interested in what she was talking about and had to offer. As a result, her sign-ups went through the roof.

Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.

Upcoming Launch Workshop

Speaking of launching, I’m doing a one day live workshop on launching where I teach exactly what you should and what you shouldn’t do to have a successful launch. Are you prepared to have your best launch yet?

Then sign up here.

Connect with Marisa Schmid:

• Marisa on YouTube
• Marisa on Facebook
• seelenschimmer.ch
• Marisa’s book

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Haile Thomas is the youngest person to ever appear on the Sigrun Show, and she has an inspiring story to tell.

At only 19 years old, she is an international speaker, activist and CEO of her own non-profit HAPPY, which she founded when she was 12. She has been featured on TV and highlighted in publications like O Magazine and Teen Vogue.

Her journey started when she was a very young child and her parents welcomed her to joining conversations they had with other adults instead of sending her away to play. It made her very secure at an early age.

When Haile’s father was diagnosed with diabetes and the medications he had to take caused severe side effects, her family started looking for alternative treatments. Haile was fully involved in the process of healing her dad and in the process learned about the power of healthy nutrition and coming together as a community for a cause. In the end, her family was able to reverse the condition of her father without the use of medication.

Haile felt so inspired, but was also increasingly shocked that children aren’t learning more about leading a healthy life. She made it her mission to motivate and empower young people to prioritize self-care and pursue healthy and purpose filled lives, impacting thousands in the process.

“When you follow that intention and purpose behind what you’re doing, all else that you need follows suit.”- Haile Thomas

Speaker at the Selfmade Summit

I came across Haile when I was planning the Selfmade Summit in Iceland. It would have been this year, but because of the ongoing pandemic I postponed it to June 2021. I had most of my speakers lined up, but I wanted to also have someone speak on stage who was younger. Haile was recommended to me by other entrepreneurs, and when I checked out her website, I knew she was the one.

In this episode of the Sigrun Show, she talks about the moment she became an activist, the time she worked with Michelle Obama and how this year has affected her work so far. She also introduces her new book Living Lively.

If you want to be inspired by a young woman who has achieved incredible things at a very young age, lean back and hit play.

What you will get out of this episode:

• How Haile has achieved so much in such little time (7:15)
• The role models who have shaped Haile (9:30)
• The moment that made Haile become an activist (10:46)
• How the media found Haile (13:50)
• What led Haile to go into education and become one of the world’s youngest nutrition coaches (17:30)
• The time Haile worked with Michelle Obama (24:34)
• How Haile decided to write her book Living Lively (26:14)
• How Haile makes money (30:40)
• How this year has affected Haile and what it means for her work in the future (33:00)

Do you want to know more about speaking up and making yourself heard? Learn how to speak your mind even if your voice shakes.

The Incredible Journey of Haile Thomas

When Haile was a child, her father was diagnosed with diabetes. The medication he had to take caused severe side effects, and the family thought of alternative ways to treat him, including a healthier nutrition. They were able to reverse his condition, and Haile felt so inspired that she wanted to do more to promote wellbeing and healthy living.

She joined the youth advisory board for the Alliance for a Healthier Generation, a non-profit in the US. It was the first step in what would become an unique journey.

Haile underwent extensive training, was taught what was going on in the world and what she could do to help her community. The organisation saw her potential for public speaking, and at the age of 10, Haile had her first speaking engagement at a big health conference in Washington D.C.

She was speaking in front of corporate leaders, people from the health and wellness industry, chefs she had always admired on TV, and former First Lady Michelle Obama.

After the event, Haile was approached by representatives of hotels who liked the idea of children being involved in their own wellbeing so much that they wanted her to revise their kid’s menu which was being served across the country and in the Caribbean.

It was this partnership that got the media’s attention. Haile spoke on national TV, was invited to podcasts and interviewed by local news stations. She attended big events and met high-profile people, but she started to realise that she was losing the ability to really make an impact in the way she originally intended to.

Book release of Living Lively and Keynote Speaker at the Selfmade Summit

Together with her mother, she started brainstorming about how she could be more community centred and came up with the idea to create a non-profit where she could talk to children and educate her peers.

Even though she had a lot of knowledge, she felt she needed to get an external certification in order to validate her before others. However, what really drove her was the desire to learn as much as she possibly could in the field. She attended the Institute for Integrative Nutrition and was the youngest to graduate as a nutrition health coach. She was 16 years old at the time.

More confident with her education and ability to speak, Haile was able to infuse her expertise into her non-profit HAPPY. Her work today includes talking about nutrition and cooking, but also mental health and self-care.

Her most recent step is the release of her book Living Lively. She was collecting ideas for years, and has now combined the topics of self-growth and wellness with nutrition. “It feels like a human 101 guide from the perspective of a young person - that’s exactly what Living Lively is.”

We can doubtlessly expect many more great things from Haile, and I’m proud she will be attending the Selfmade Summit in Iceland next year as a keynote speaker.

Did this episode inspire you? I would love to hear your thoughts! You can follow and connect with me on Facebook, Twitter, and Instagram.

LIVE Workshop: How to Launch in the Next Normal

Secure your spot for the brand new live workshop: How to Launch in the Next Normal. Launching is the foundation of my 7 figure business, and I want to teach you how you can launch your own products or services to be successful in the next normal.

Do you want to discover the tested and proven launch method that works in any economy, even during a recession? In this live workshop, I am going to show you what you should and should not do to have your best launch yet. The workshop will take place on August 7th.

Sign up here.

Connect with Haile Thomas:

• Find out about Haile’s work and her book here
• You can find all the information on Haile’s non-profit here
• Do you want to hear Haile speak? Get your ticket to the Selfmade Summit here

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Ten years ago, Merel was an opera singer, performing on big stages across Europe. However, the little pay she received left her frustrated and together with her husband, who was a singer like her, they decided to quit and generate their income in another way.

Merel wanted to do something that would educate her as well as support her family, and chose to set up a business as a copywriter. This allowed her and her husband to live wherever they wanted, and they took over her husband’s parents' 180 acre farm in the Canadian countryside, while both working on Merel’s copywriting business.

But then, Merel helped a couple of her clients with their launches and they didn’t convert. She didn’t doubt her copy writing skills, but she realised that there was so much more involved in marketing and selling an offer than just copy.

It drove her to look deeper into offer-creation, pricing sweet-spots, mindset and high-ticket lead-generation. As it turned out, she was great at it, and as she applied her knowledge, her clients were increasingly experiencing success. Today, helping women have this breakthrough and giving them the courage to charge what they are worth has become her speciality.

In this episode of the Sigrun Show, Merel talks about what defines a high-end offer, what you should consider when putting your offer out there and how you can shift your clients when you start charging more.

This episode is for you if you want to start attracting high-end clients or if you already have a high-end offer but are not sure how to find your ideal clients.

“If you’re in your zone of genius, clients will flock to you if you’re putting yourself out there.”- Merel Kriegsman

What you will get out of this episode:

• Merel’s love story and how it brought her from Europe to Canada
• The reason why Merel quit her singing career
• How Merel got into copywriting
• The point in which Merel realised she was destined for more
• Merel’s definition of a high-end offer
• Examples of high-end offers
• Merel’s advice on how to create a high-end coaching program
• How to shift your clients when you put out a high-end offer

Are you looking for more information around high-end offers? Find out how to use a challenge to sell you high-end program.

Selling Your High-End Offer to the Right Client

If you consider running a high-end program, the key is to add a lot of personal attention into it. People won’t pay a high-end price if the entire program is pre-recorded. What attracts high-end clients is an individual, customised experience where they get direct value from your expertise. Introducing hot-seats, discussions and Q&A’s helps provide a unique experience, as well as getting to know the people in your program, check in on them and focus on being there for them.

But once people have designed their high-end offer, they often get stuck with selling it. Merel has created a checklist, 40+ ways to call in your high ticket clients and make them buy from you, which contains great advice on how you should enter into the selling process.

The key is: You don’t find your high-end clients, they find you. You don’t make them buy, they want to buy.

Shifting, Niching and Positioning

It’s about shifting your messaging, niching and positioning - these are the three core things you should be thinking about before you create the content with which you want to attract high-end clients.

“A mistake many people make is that they want to serve too many different people. You can’t do that when you’re offering a high-end program,” Merel points out. People paying a high price want a very specific expertise. That’s why you have to do research on what the profitable niches are, and then be very specific about your offer and niche it down.

High-end clients won’t be attracted with the same message that speaks to low-end people. It’s important you know exactly who your ideal clients are in order to provide an intimate connection and a customised experience. Specific target groups have specific traits, and in order to personalise your offer, you need to go the extra mile to figure out what the things are that your ideal client really wants and needs. If your messaging is off, it will attract the wrong people to your offer.

For more great tips on attracting high-end clients, check out Merel’s checklist.

Did this episode help you get clearer on how to attract high-end clients? I would love to hear what high-end offer you are planning to put out there. You can follow and connect with me on Facebook, Twitter, and Instagram.

Choose from 240 Free Online Courses

This summer I'm running SOMBA Kickstart again and my students have prepared 240 free online courses you can participate in. Courses are in different languages and disciplines. This summer we have courses in English, German, Icelandic, Polish, Spanish, Italian, and Czech, among others, tackling marketing, business, life coaching, parenting, mindset, movement and many more disciplines. All the courses are free, have a duration of 4 weeks, and start on July 27th.

Check out all the courses here.

Connect with Merel Kriegsman:

• Merel’s checklist on calling in your high ticket clients
• Merels’ Facebook Group Create Your Money Vortex

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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What is wrong with me?

This question has haunted Valerie since she was a little girl. Whether it was being too loud, too smart, wearing the wrong clothes or eating the wrong things, something around her behaviour always seemed to be wrong. Her life’s journey ended up being guided by this question, and it brought her into the field of psychology.

Two graduate degrees later, she thought she was living her dream life. She had a thriving private practice, a family and home she adored, until one day she was on the phone with a client and realised that she was only smiling with the right side of her face. The left side of her mouth was hanging down, and so was her left arm. She ended up in the ER with symptoms of a stroke. Her diagnosis: Stress. It mystified her, because she didn’t feel stressed at all.

That’s when Valerie realised that the question of what was wrong with her was still there - it didn’t go away with everything she had accomplished. It was just numbed. And while she thought she had done everything she could to be happy and fulfilled, that’s not how she felt.

She started wondering why, and looked at what she did to help her own clients shift away from their numbness, and whether she could apply that to herself too.

Even though none of them had big traumatic experiences, she used trauma resolution tools in her therapy because she saw symptoms of trauma in all of them. They were somehow disconnected from parts of themselves, their dreams and desires. That’s when it hit her: Could it be that there was some trauma she was overlooking, a trauma that affects people as a collective, herself included?

In this episode of the Sigrun Show, Valerie talks about how she discovered Patriarchy Stress Disorder (PSD) and how it affects women and men alike. She shares how PSD is responsible for many limiting beliefs women experience, and why now is the perfect time to heal yourself from this trauma.

Have you ever felt disconnected to your own feelings and ideas? Do you sometimes feel something is wrong with you, but you can’t pin-point exactly what it is? Then this episode is a must-listen.

“Ask yourself this question: How much of what you’re feeling is yours, and how much is collective?”- Dr. Valerie Rein

28:08-28:34

What you will get out of this episode:

• What is wrong with me? The question that has accompanied Valerie all her life (3:34)
• How Valerie discovered PSD (6:47)
• How PSD shows up (9:42)
• The healing tools for PSD (11:58)
• How PSD connects to the upper limit problem (15:09)
• The 5 stage system to healing (16:15)
• Why now is the best time to heal your trauma (22:31)
• Valerie’s morning exercise (30:36)
• Anticipating the next trauma (34:58)

Want to dive deeper? Understand if you’re sabotaging your own success or how to detect and work through your upper limit.

Morning Ritual to Counter Negative Feelings Brought by Hidden Trauma

If you feel stressed, experience anxiety or aren’t sleeping well, there might be an underlying reason for these feelings that isn’t immediately obvious to you. Dr. Valerie Rein uses trauma resolution tools to help her clients connect to themselves, because even though none of them had big traumatic experiences, she recognised trauma symptoms in all of them. To counter negative feelings brought forth by hidden trauma, she recommends the following exercise she does every morning.

Breathe

Every morning when you wake up, get in touch with your body and check in how you feel. Ask yourself the question: How much of what you feel is yours, and how much of it is something that affects people as a collective?

Take a deep breath, squeeze your muscles, then breathe out, letting it all drop. Repeat a few times.

Shake

Shake out your feelings. Animals shake themselves to release stress. Shake your head and your feet, and if some emotion is present, add an expression. You might feel sadness, anger or fear. Let the emotion come to your voice and face. It doesn’t have to be for long, the lifespan of an emotion is 90 seconds if you allow it to express fully. Shake it all out, then tap your shoulders and legs and breathe until you feel your system settle down.

Soothe

Move over to the soothing phase and caress your arms and hands. This brings the nervous system to a deep level of relaxation and safety. You will notice the shift already as during this phase your body is producing oxytocin, which makes us feel good and helps us connect with our community.

Did this episode help you do something for your own wellbeing? I would love to hear from you. You can follow and connect with me on Facebook, Twitter, and Instagram.

Have you subscribed to my YouTube channel yet?

I’m going live on YouTube every week on Wednesday at 6pm CET to interview 6-7 figure entrepreneurs on how they navigated the Corona crisis and what they are doing to ensure that their businesses thrive now and in the future.

Subscribe to my channel here to not miss out on the next interview.

Connect with Dr. Valerie Rein:

• drvalerierein.com
• Read the first chapter of Valerie’s book for free here

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Have you ever felt you’re living your life according to what other people expect of you?

Celinne da Costa felt exactly like this when she was working a corporate job around the clock for a big agency in New York. When she was a child, she immigrated to the US from Italy and felt she had to work extra hard to achieve the American dream.

She had big expectations about who she needed to become, but when she started feeling miserable and without purpose, she realised that all this time she had worked to become a version of who others wanted her to be. She had been living other people’s dreams.

Then she fell into a low. Her grandfather died, her boyfriend broke up with her on her birthday, she didn’t get the promotion she expected and her rent went up by 30%. That’s when she knew things had to change. Nine months later, she was on a one-way flight to Europe.

Celinne embarked on a social experiment. She challenged herself to travel the world through couch surfing, never going to a hotel but sleeping in the homes of strangers. She ended up staying with 100 people in 20 countries. The experience has brought her to where she is today.

In this episode of the Sigrun Show, Celinne talks about how interviewing all the people she met around the world made her discover that every single person has a story to tell. She shares how she took this insight to start her own business, helping others find out who they are and who they want to become, and creating a powerful brand story around them. Celinne also talks about how she shifted her content to align with the changing times we live in.

This episode is for you if you want to find out what the essence of a good story is, and if you want some tips on how you can pivot your content in the age of COVID.

“Every single day, my goal was to share a story.”- Celinne da Costa

12:36-13:04

What you will get out of this episode:

• Not the American Dream: How Celinne discovered a corporate job wasn’t for her (4:20)
• The moment Celinne had her epiphany (8:32)
• How Celinne helps people tell their stories (11:09)
• The essence of a good story (12:23)
• What kind of content you should be putting out right now (13:45)
• How Celinne shifted her content (20:56)
• How Celinne built her Instagram following with storytelling (23:40)
• What Celinne does to write every day (25:29)
• Celinne’s system of keeping her stories organised (27:32)

Ready to pivot your content or discover your own story? Learn to tell your story or check out how you can connect with your dream client through storytelling.

How to Pivot Your Content Right Now

Since the outbreak of the Coronavirus, Celinne observed that people are mostly reactive with their content, posting and publishing it without thinking how it relates to their business and the people they’re trying to serve. “It was as if everyone was running towards something, climbing on top of each other, creating a mess.”

With the changing situation, it’s become clear that your content needs to change to be able to speak to the needs of your audience. The best way to do that is by being proactive and showing up as a leader in your niche. Here, Celinne shares tips how you can shift your content in the age of COVID.

Come back to your bigger “why”

This is the key to creating your content. Ask yourself why your business exists, why you get out of bed in the morning, what your bigger purpose is. Dig deep within and reconnect with your vision and mission.

The needs of your audience

Once you have your “why” clear in front of you, think about what kind of content would serve your audience right now. It should be content that is still relating to your why, but also isn’t blind to the events that are happening. Say focused on the bigger message you want to share and how that can benefit your audience. Stories about 100k months or going on travelling adventures were inspirational when people believed that it was possible for them, too. But right now, these big stories feel untouchable for people who are in survival mode. Make your content shift and speak to the problems people have right now.

Vulnerability

Share your challenges and struggles with your audience. Tell them you understand what they are going through because it’s affecting you, too. Make them see how you’re showing up during these times, and how they can deal with the situation.

Short-term comfort

A lot of entrepreneurs are thriving right now because they’re offering short-term solutions. What people need right now are quick wins, so it’s not the best time to offer year long programs or processes where they won’t see results early on. Give your audience something they can implement and see results right away.

Brand building

Not everyone has the resources to invest in you right now. But you should still think about creating connections and inspiration by sharing your vision and giving people value. You can do this through a freebie, a masterclass or even your higher end content. Because when the crisis passes and people have the resources again to invest, they are going to remember the brands that gave them inspiration and guidance during this difficult time, and turn to them.

Did this episode help you get ideas on how to pivot your content? Let me know if you made any shifts with your content. You can follow and connect with me on Facebook, Twitter, and Instagram.

Momentum

This week, I’m starting a new sprint inside my Momentum group coaching and accountability program. Most online entrepreneurs plan and prepare their launches too late or just a couple of weeks before they want to launch. With this new 60 day sprint, our Momentum members will create a runway so their launches can take off in the fall. I always have a runway in my launches and this is the first time I break down exactly what you need to do to have a multiple 6 or 7 figure launch.

I’m so excited to see everyone in Momentum take off with a great runway. If you’re making money in your online business but not yet at $20K/month then Momentum might be something for you.

Click here for more information.

Connect with Celinne da Costa:

• celinnedacosta.com
• Celinne on Instagram
• Celinne on Facebook

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Have you ever envisioned something that then came true?

Everything I achieved so far, I have envisioned first. I truly believe in the method of envisioning where I want to be to then be able to get there.

Rachel Luna, my guest on the Sigrun Show this week, has specialised in designing her future by envisioning it first, and she does so through journaling.

Rachel had to go through tremendous struggles to get to where she is today. Both of her parents died of AIDS, she battled eating disorders when she was in her teens and in 2006, she was overweight, $40k in debt, and had just found out that her boyfriend of three years was happily married to another woman.

The rug was pulled out from under her feet and she hit rock bottom. But not for the first time in her life, she had an awakening moment and knew she couldn’t go on like this. She hired a life coach who told her that with her story, she could help other people and become a life coach herself.

Her faith had always been a pillar for Rachel, but she knew it wasn’t enough. She needed to take action and discovered journaling. Within 18 months of writing and drawing how she wanted her life to be like, she met and married her husband, had her first daughter and was financially secure.

In this episode, Rachel shares her personal story, the process she uses to manifest her goals and dreams in her journals, and what she does when things don’t work out.

If you’re in need of some true inspiration, this episode is right down your alley.

“Life is uncertain from the day we are born and if we accept that truth, everything that we are going through has a different lens.”- Rachel Luna

22:48-23:23

What you will get out of this episode:

• When Rachel hit rock bottom (10:40)
• How one therapist made Rachel understand that she was in control (21:20)
• Rachel’s two journals (25:00)
• The 3 step process to envision your goals in a journal (30:00)
• Rachel’s journaling routine and what she does when things don’t work out (36:20)
• Adding physical movement to your journaling (39:00)
• What you can do besides journaling to not get stuck with negative thoughts (42:00)

[Recording with image]

[Link to transcript]

[Link to Apple podcast / stitcher / Google Play]

Ready to go after your big goals? Check out how to set and achieve big, hairy audacious goals or how to stop using excuses and achieve anything in life.

The 3 Step Process to Envision Your Goals Through Journaling

There’s a difference between keeping a diary to emote your feelings and journaling to manifest your goals. Rachel Luna’s advice is to keep moving forward as if what you’ve asked for has already been granted, and this is how she writes and draws in her journal. She has successfully tested her method on hundreds of her students and here, reveals the three steps on how to use your journal to eventually design your future.

Write

Get a journal and start writing. Write anything, even if you think journaling is a waste of time, you don’t know where to begin, or you think you’re too busy. The key is to allow journaling to have its moment, give it attention and keep at it.

Shift

Shift from writing your thoughts to adding gratitude into your practice. You have to be grateful for what you have right now if you want to have anything more than what you’ve already got.

It’s ok to want more, but you still have to acknowledge that you have more than most. Begin this step by making a shift statement:

1. a) I’m so grateful and excited now that …
2. b) Even though all of this has happened, I’m so grateful because now, …

This helps your subconscious brain get into agreement with the fact that you recognise that some of what you’re about to write isn’t your reality yet, but you’re excited and hopeful.

Script

Script your vision and goals as if they already happened. Why? Because when you start writing like this, your ego doesn’t want to be proven wrong. The subconscious is always looking for evidence to bring to life the things that you desire. Once you write it down, it will prompt you into action.

Are you going to start journaling yourself? Let me know if this episode inspired you to go after your goals. You can follow and connect with me on Facebook, Twitter, and Instagram.

Join me on Telegram

Do you want to stay up to date? If you subscribe to my Telegram channel, you’ll immediately see when I release a new podcast episode, go live on YouTube or announce any events I’m planning, plus I share interesting polls and insights into my life as a multiple seven-figure entrepreneur.

Click here to sign up.

Connect with Rachel Luna:

• Grab the first chapter of Rachel’s book on girlconfident.com
• rachelluna.biz
• Rachel Luna on Instagram
• Listen to Rachel’s podcast Real Talk

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Have you ever felt stuck? I certainly have, and in my 7 years of business I learned that in most cases, it’s because something that is going on in your head is holding you back.

Feeling stuck can take on many forms. You might not be able to grow your revenue year after year, or you feel that the work you do doesn’t represent you, or a negative comment on social media nags at you for weeks, slowing you down and killing your momentum.

Lisa Fabrega is an expert in helping her clients identify what limits their capacities. She started her business as a health coach in 2010, but soon realised that she wasn’t really talking to her clients about their food habits, but rather what caused these habits. She attracted entrepreneurs and business owners who came to her because of the inner work she was doing, and soon her waitlists became endless.

In 2015, she started to feel burned out and believed she had to change her business model in order to deal with the stress she experienced. Instead of continuing to only cater to her high end clients, she created a $97 program that was for everyone, thinking this would solve her problem of feeling overwhelmed. Instead, she ended up creating a $100’000 business debt.

In this episode of the Sigrun Show, Lisa shares how she thought that pursuing a different strategy would guarantee her business success, and how she realised that she should have listened to her intuition instead. She talks about how she started working on her capacities and recovered her business, and how now she focuses on helping her clients expand their capacity to get over their own mental roadblocks.

If you ever felt something is holding you back from moving forward and achieving your goals and you can’t really place what it is, you might get enlightened by listening to this episode.

“When I would get a negative comment, it used to slay me for weeks. Now I don’t really care anymore, because I’ve built my capacity to be able to handle it.”- Lisa Fabrega

What you will get out of this episode:

• How Lisa became a leadership expert (5:43)
• The different types of capacity (10:04)
• How to expand your container of capacity (12:50)
• How to assess your capacity areas and identify problems (15:20)
• How capacity can help you navigate calmly in a crisis (21:30)
• The nr. 1 capacity most people have problems with and why women struggle more (25:30)
• The female Gary V’s (28:00)

Want to dive deeper on issues related to mindset? Read how I found my money mindset story and created a new one, or learn about self-sabotage and when you are sabotaging your own success.

What Is Holding You Back? How to Identify Your Capacity Issue

When something is holding you back, it’s sometimes hard to understand what exactly the cause is. Lisa Fabrega says that the start of solving a problem is diagnosing it correctly. She advises everyone who feels they have a capacity issue to be very honest with themselves and try to identify what the real problem is and where you’re struggling in the following six areas:

Money capacity

Has your revenue stayed the same year after year? Are you constantly hitting a plateau? Or maybe you hired somebody who costs too much money and drains your resources, even though you could have hired someone who is a better fit? If the answer to such questions is yes, that’s a red flag for a money capacity issue.

Visibility capacity

Are there parts of you that you are hiding in your work because you fear people might not like you or people will unsubscribe from your newsletter or list? Understanding and showing who you are is a big part of finding your ideal client. When your branding doesn’t represent who you really are, your clients will get confused. Remember that the parts you are hiding are often the ones that make you the most money in your business.

Purpose capacity

There is one simple question that helps you discover if you have a purpose capacity issue: Do you really think that what you’re meant to do on this earth with your work is fully reflected by the work you are doing right now? Don’t keep on doing work you don’t feel aligned with.

Embodiment capacity

How emotionally affected are you by difficult clients, nasty comments, push backs, or disagreements? Emotions can affect the growth in our business. When you feel hurt or embarrassed or ashamed, it will slow you down, not make you take action and hurt your revenue.

Structural capacity

Do you have the foundations and structures (in other words, your team or virtual assistant) in place right now that you will need in five years? Allow other people to do things that are pulling your time away from growing. Only like this will you get to where you want to be.

Boundary capacity

This isn’t about whether the boundaries you have right now are working for you or not. Think five years ahead, and envision the woman you are going to be with the boundaries you have in place right now. If you are going to become this woman, you need to have the boundaries she will have in the future.

Did you identify with one of the capacity areas above? Let me know if this episode helped you nail down what limits your own capacities. You can follow and connect with me on Facebook, Twitter, and Instagram.

Doors to SOMBA Are Open!

You know that now is the time to take your business online, but you don’t know where to start?

SOMBA is the only comprehensive 12 month program providing the support you need to build and scale your online business. You get a whole year of support and training that shows you step-by-step how to generate results in your service-based online business. Doors are open now for a limited amount of time.

Click here to learn more.

Connect with Lisa Fabrega:

• lisafabrega.com
• Lisa Fabrega on Facebook
• Lisa Fabrega on Instagram

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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This week I should have been in Iceland to host the Selfmade Summit. Instead, I hosted the 5-day online course “How to Succeed in the Next Normal in Online Business”.

Over a whole week, the speakers from the Selfmade Summit and some special guests joined me to share how the last three months have changed their lives and businesses and what the NEXT NORMAL means to them.

Are you ready to hear some mind-blowing insights?

Then tune in and listen to Denise Duffield-Thomas, Lisa Larter, Suzy Ashworth, Elena Herdieckerhoff, Claudia Chan, Joanne Sweeney, Lorraine Dallmeier, Dr. Natalia Wiechowski, Gwen Lane, Molly Pittman, Nnenna Kalu Makanjuola, Caitlin Bacher, Ashley Crouch, Kirsten Stendevad, and Ann Wilson.

Connect with the Speakers of the Selfmade Summit

Elena Herdieckerhoff Elena is an award-winning serial entrepreneur and successful TEDx Speaker with nearly 3 million views on YouTube. In her TEDx talk, she explains why we need to change the prevalent cultural narrative around highly sensitive people.

As a Highly Sensitive Person (HSP) and acclaimed Intuitive Coach and Business Mentor since 2014, she empowers other HSP’s around the world to turn their sensitivity into their greatest asset in life and business. Her big mission is to create a “love revolution” led by caring souls to effect global change and raise human consciousness to the next level.

Watch her TEDx talk here.

Elena is a dear friend and mastermind buddy since 6 years. She has spoken twice at SIGRUN LIVE and received raving testimonials from my audience.

Claudia Chan Claudia is the founder of an award-winning leadership conference, S.H.E. Summit, that has made advancing women, diversity and inclusion both accessible and actionable since 2012. She is also the author of the bestselling business book, THIS IS HOW WE RISE: Reach Your Highest Potential, Empower Women, Lead Change in the World.

In her book, she coined the term, “Whole-life leadership,” as a more accessible, whole-life integrated approach and gender-traits-balanced definition. Her book was celebrated as a “2018 must-read for any woman and for many men” by CNBC, featured in The New York Times and listed in the top six on 800-CEO-Read. She was also named one of eight UN Women Champions for Innovation.

Claudia has been one of my advisors for the Selfmade Summit conference and movement.

Check out her book.

Joanne Sweeney Joanne is a two-time author, founder of Public Sector Marketing Pros and host of Ireland’s only Public Sector Digital Marketing Summit. Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named best new PR Book of 2020 by Book Authority and is a finalist in the British Book Awards for Best International Business Book. She has also developed her own online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states.

Last month she had an international ocean research conference trend on Twitter in Brussels.

Joanne is also a podcaster and vlogger and author of the national study The State of Social Media in the Public Sector, an analysis of Ireland's public sector social media footprint.

Joanne was my VIP Mastermind client in 2018 and I helped her identify her niche and now she is an authority in her niche. She is my go-to person when I want to talk about crisis communication.

Watch our recent chat on my YouTube channel

https://www.youtube.com/watch?v=kEwZQqHidTo

Lorraine Dallmeier Lorraine Dallmeier is the CEO of Formula Botanica, the award-winning online organic cosmetic science school, which has trained thousands of organic cosmetic formulators to start or grow their own indie beauty brand in 160+ countries around the world.

Lorraine won the Digital Achiever of the Year award for the beauty industry at the 2018 CEW Achiever Awards, judged by Google, and has been voted into the top influencers list in the natural beauty industry for 5 years running.

Lorraine is a dear friend and mastermind buddy since 6 years and has been a frequent guest on the Sigrun Show and a special speaker at my mastermind retreats.

Suzy Ashworth Suzy Ashworth is a renowned Hay House author, serial entrepreneur, a business growth strategist specializing in mindset and messaging and a mum of 3, who helps female entrepreneurs increase their intention, impact and income with grace and ease.

With work that has been featured in Forbes, The Guardian and on the BBC she helps her global client base create powerful messaging that converts browsers into buyers and builds a tribe of superfans for their businesses. Over the last four years, Suzy has supported almost 1,500 female entrepreneurs through online and in-person mentoring.

She runs a number of retreats and events including Limitless Live, an annual one-day event which connects, inspires and motivates women into taking themselves and their businesses to the next level of success.

Suzy was my 1-1 client in 2016 when she got offered to be a Hay House author and was starting her second business in marketing and mindset after being a calm birth educator.

Dr. Natalia Wiechowski Before Natalia became a LinkedIn strategist and personal branding expert, she was a doctor of philosophy and worked as a library manager in the United Arab Emirates, but soon moved into marketing.

By the time she was 29, she realized that she was living an illusion. “I always thought I’ll be happy in my next job, without understanding what happiness really means to me.” She felt miserable, quit her job, went on a 9-month sabbatical and finally found her dream lifestyle and career.

She has been featured in Forbes, Inc. Entrepreneur Middle East, Khaleej Times, Cosmopolitan Middle East and more!

Natalia recently published her first book in English and German called Personal Branding mit LinkedIn: Die Think Natalia-Methode https://amzn.to/3dZR9sW

Gwen Lane Gwen Lane is a travel and lifestyle influencer from Los Angeles, CA who founded The LA Girl, a community for millennial women in 2014. She’s worked with Fortune500 brands like Disney, Facebook, Google, Starbucks, American Airlines and more.

She is now a business coach for influencers who want to grow their following and monetize through brand sponsorships and digital offers.

Her mission is to help people increase their influence, income and impact.

Gwen and I became friends some years ago when we met a conference in California. She and her husband got married in Switzerland and did their honeymoon in Iceland. And she was one of the first to apply to speak at the Selfmade Summit.

Molly Pittman Molly Pittman is a leading digital marketing strategist, educator and entrepreneur and has trained more than 20,000 people across the globe. Molly specialises in paid traffic and especially Facebook Ads, and recently became CEO of SmartMarketer.

By the age of 24, she had risen from being an intern to a VP at an 8-figure digital marketing company. Now running her own business, she offers her students marketing resources, training and support at TrainMyTrafficPerson.com & TeamTraffic.com.

Molly recently published her first book called Click Happy, about her journey in life and business. Learn about it here https://amzn.to/2UKbhaV

Nnenna Kalu Makanjuola Nnenna is the founder and editor-in-chief of Radiant Health Magazine. Her lifelong commitment to improving health outcomes for Africans began with her work as a pharmacist. Wanting to make a larger impact, she transitioned to the public health sector starting as an intern at the World Health Organization (WHO) Geneva where she helped to develop data for the WHO Global Infobase, a country-level database of non-communicable disease risk factors.

Nnenna has been featured in How We Made It in Africa, Voice of America, YNaija’s Leading Ladies Africa, She Leads Africa and was recently named one of 41 Nigerian Women Entrepreneurs Putting the Country on the Global Business Map by Lionesses of Africa. She was also a media panel speaker at the 24th Annual Wharton Africa Business Forum at The Wharton School.

Nnenna worked with me 1-1 in 2016 to launch her magazine as an app. Now her magazine Radiant Health Magazine is available in stores around the United States.

Lisa Larter Lisa Larter is a Business Strategist, Digital Marketing Expert, Author and Speaker. Lisa is a master at integrating modern marketing with effective business strategy to capture leads and revenue growth opportunities.

The Lisa Larter Group helps their clients to formulate marketing strategies that support their business goals and objectives. Lisa provides consulting & advisory services, and implementation services including: social media & content management, book marketing, and website design.

Lisa and I met online in December 2014 and she was my client for a whole year and then I decided to work with her in 2016. Since then we’ve been friends and from time to time we mastermind together. She recently spoke at my VIP & RED Circle Mastermind Retreat and my clients loved it.

Caitlin Bacher Caitlin Bacher is a mom, wife, and CEO of a multi-million dollar business that helps online course creators generate consistent, scalable revenue without launching.

As a busy mom and course creator, Caitlin did not have time for stressful, expensive launches. She ignored the advice of all the “popular launch gurus” and carved out her own path, determined to create a million dollar course without launching.

Now she has helped hundreds of course creators do the same inside her signature program.

Caitlin and I met in January 2017 when we both joined a new mastermind group. She had just made $250K the year before and I $340K and both of us were able to scale our businesses to $1M that same year.

Ashley Crouch Ashley Crouch is an international speaker on leadership, publicity strategy, and entrepreneurship. She has presented to audiences at Princeton University, University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, Author Advantage LIVE, Women Empowerment Expo, and Lady Project National Summit.

She is the author of the #1 International Bestselling Book, Unknown To Unforgettable: How To Stop Playing Small, Land National Media Attention, And Position Yourself As A Power Player and host of the podcast, Prowess: Stories of Leaders Who Have An Edge. She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship and lives in Malibu, CA.

Ashley's writing appears in Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and she has trained over 2000 people worldwide on visibility and publicity strategy.

Denise Duffield-Thomas Denise Duffield-Thomas is the Money Mindset Mentor or the new wave of entrepreneurs.

Her books Lucky Bitch, Get Rich, Lucky Bitch and the newly published, Chillpreneur (Hay House) give a fresh and funny road-map to create an outrageously successful life and business. Denise helps women create wealth through her mindset courses and practical wisdom on releasing money blocks.

Denise’s event in London in February 2015 was the first business event I attended as an online entrepreneur. It was exactly at the right time for me because I had just had a very successful quarter and was dealing with money mindset issues for the first time in my business. Since that event and by reading her books I was able to overcome many of my money mindset issues.

Kirsten Stendevad Kirsten Stendevad is a visionary leader specialized in 21st Century leadership, feminine leadership and leadership based on the feminine model.

She is the (co-)author of 7 trendsetting books which she has lectured about at Harvard Business School, MIT, McKinsey & Company and more.

Kirsten is the transformational mentor of ambitious female entrepreneurs and change makers and train formal and informal leaders in “Feminine Century” leadership.

She has an MA from University of Copenhagen and New School for Social Research and is a Certified Kundalini-Yoga Instructor and Evolutionary Coach.

She has spent half of her life in international environments, including 12 years in Brussels and 10 years in New York City.

She currently serves a global audience out of Copenhagen, Denmark and is the mother of three, whereof two on Earth and one in Heaven.

Ann Wilson Ann Wilson is a best-selling author of The Wealth Chef, Wealth Expert on the hit Channel 4 TV series “Save Well – Spend Better”.

She is a trainer, speaker, entrepreneur and financial empowerment activist – that helps people master this vital life ingredient called money and use it to create freedom of choice, so they can live the life they really want.

Ann’s first career was as a civil engineer during which she worked all over the world on mega transport infrastructure projects. - Achieving all she wanted to in the engineering world and having created her own financial freedom by learning how to invest and create assets – Ann decided to leave the infrastructure world and instead focus on helping thousands break free from debt, financial restriction and anxiety by teaching people how to manage money better and learn how to create real wealth generating assets.

In the process she became a bestselling author, TV star, an internationally renowned speaker and created a million US$ online training business through which she is also helping people master their money stuff, so they can get out and live their greatest lives with money supporting rather than enslaving them.

She has been featured in The Sunday Times, The Sunday Express, Psychologies, Glamour, Cosmopolitan, Woman’s Health, The Huffington Post among others and is regularly interviewed on radio and TV around the world.

Doors to SOMBA Are Open!

You know that now is the time to take your business online, but you don’t know where to start?

SOMBA is the only comprehensive 12 month program providing the support you need to build and scale your online business. You get a whole year of support and training that shows you step-by-step how to generate results in your service-based online business. Doors are open now for a limited amount of time.

Click here to learn more.

Selfmade Summit 2021 in Reykjavik, Iceland

Yes, the Selfmade Summit is happening! We just had to postpone it by a year. It will take place on June 22nd to 23rd, 2021.

Join me at the premier international conference for women entrepreneurs and experience 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking to propel your business forward.

Have these amazing insights from our speakers inspired you? Get your ticket for the Selfmade Summit now and don’t miss out on hearing them speak live on stage.

Get my ticket for the Selfmade Summit 2021

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Are you on the fence about starting your online business? Even if you know you need to?

Online is here to stay - we all know it. Having an online business is more important than ever in times when everything is uncertain and another lockdown could happen at any moment.

I hear many women who want to go online, yet they feel overwhelmed and come up with excuses. Starting and scaling an online business can seem scary. But if you have the right process and are willing to take action, you’ve already gone half the way.

My business has grown over 30% compared to the same period last year, and in this episode of the Sigrun Show, I will break down how easy it is to get started and scale your online business without getting overwhelmed.

If you know that online is the way to go but you’re stuck, overthinking or are scared of taking the next step, this episode is for you.

“People don’t really take action on their own.”- Sigrun

What you will get out of this episode:

• My frustration about people who don’t take action (2:40)
• Only giving tiny bits of information (5:35)
• How I came up with a new challenge to help people get unstuck (7:13)
• Creating accountability and commitment (9:53)
• Eliminating doubts and trusting the process (13:21)
• Why it’s important to celebrate success (14:05)

Want to dive deeper? If you're just getting started, find out if you can start a business without a business idea or how to stop overthinking and start doing today.

Start and Scale Your Online Business: Finding the Right Process

We will not go back to the way things were before. Online is here to stay - and having an online business has become more important than ever before.

Most business owners understand the importance of being able to go 100% online. What if a second wave hits us? What if there is another lockdown? But what is the easiest way to get started and scale your online business without getting stuck, procrastinating, overcoming perfectionism?

Over the years I have come up with a process I apply in my 8 and 10 week challenges that helps my clients get out of their overwhelm and makes them take action. Here, I’m revealing the key components of this process to you:

1. Tiny bits of information

When people see all the possibilities, when they start to worry about freebies, landing pages, email lists, websites, their social media presence, launches - they quickly give up because it overwhelms them. Of course these are things you need to do when creating and scaling your online business, but you don’t necessarily have to do them today, or tomorrow, or even this week. For my challenge, I came up with 26 tiny steps to follow, and suddenly, everyone could do it, even the ones who were the most scared. The overwhelm was gone.

1. Accountability

I encourage my clients to fill out a form on a regular basis throughout the program. That’s how I get them to commit to the process. It also creates a sense of responsibility. A lot of people buy courses and never finish them. By filling out forms, they are committing to do the work. And when someone has doubts, people in the community surround them with inspiration and motivation, and the positive group pressure keeps them going.

1. Trust the process

When you decide to start and scale your online business, you have to find a process and stick with it. When you start to doubt this process, you won’t keep up and get stuck, and eventually give up. That’s why everyday, I tell my clients to just trust the process.

1. Celebrate success

It’s so important to celebrate success. After 10 weeks, I do a celebration call where I highlight all the wins of my clients, and they can share what went well for them and what they want to improve. Celebrating success makes them see their progress and inspires them to go even further.

With this process, I’ve helped hundreds of women get unstuck. They stopped being overwhelmed, using excuses and got their work done.

If you want to start your online business, I encourage you to find a way to be a part of such a process. Because even though I’m very self-motivated myself, I wish I had found a process like this to guide me when I was starting out in my business.

Are you ready to start and scale your own online business? Let me know if this episode inspired you to take action. You can follow and connect with me on Facebook, Twitter, and Instagram.

NEXT NORMAL free 5-day course - it’s not too late to sign up!

This week, we kicked off the live 5-day course: How to Succeed in the Next Normal in Online Business. We already had great implementation workshops, mastermind sessions and hot seats - and of course our daily insight chats with 6-7 figure female entrepreneurs. If you haven’t joined yet, it’s not too late to join right now.

Don’t miss out on this actionable course full of inspiration, implementation and opportunities, and the chance to hear amazing women speak about what they are doing to succeed in the NEXT NORMAL - all for free!

Click here to sign up for the free 5-day course.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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We’ve all been there: You just published your blog post or put live your latest podcast episode and sent out an email to your whole list, letting them know about the amazing content you’ve prepared. The response? Crickets.

Bobby Klinck knows that kind of deafening silence all too well. He graduated from Harvard law school, worked in prestigious law firms and for the government. He suited up, but soon realised it wasn’t for him. That’s when he decided to pivot and build up his own online business.

At first he struggled. He made the classic entrepreneurial mistake of thinking he knew exactly what his audience needed. “It was a total flop,” he remembers his first launch, for he only made one sale, and the person who bought asked for a refund the day before the end of his course.

But he didn’t give up. Bobby took the time to get to know other online entrepreneurs and understand what their fears and needs are. When the GDPR law was introduced, Amy Porterfield interviewed him on her podcast as an expert, and things started rolling.

He was giving free advice on legal issues and selling legal templates when people started asking him how he managed to get all these raving fans. At the time, Bobby had switched to only doing email launches, and had discovered something very important: People didn’t want a weekly summary of his legal content. They wanted to read his stories.

In this episode of the Sigrun Show, Bobby shares how he uses storytelling in his email marketing to connect with his audience and turn cold leads into raving fans.

Are you wondering what will make your audience read your weekly emails? If you’re frustrated about your low opening rates, this episode is a must-listen!

“Every single week, I send my email list a story of my life.”- Bobby Klinck

What you will get out of this episode:

• From lawyer to online entrepreneur: Bobby’s success story (6:22)
• How Bobby started doing email launches (18:04)
• What Bobby discovered about email that changed everything (20:22)
• Pictures with random women: Bobby’s strategy of storytelling (22:20)
• How personal Bobby gets when telling his stories (26:50)
• How Bobby balances business content and storytelling (32:30)
• What you can do if you think you’re not a good storyteller (34:30)

Want to know more about storytelling and creating epic content? Read the story behind my biggest email mistake or learn how to make your content stand out in a crowded marketplace.

How to Boost Your Email Marketing with Storytelling

Don’t think you’re a good storyteller? I never thought of myself as a good copywriter. I started to write newsletters and did what I saw everybody else doing. The result? I got no responses to my emails. Even I started to think that my newsletters were boring. I decided to start telling stories instead, and that’s when everything changed.

A story doesn’t have to be grand or epic. Most stories can be something that happened to you in 15 seconds but you still learned a lesson from. It’s about the small things that happen to you throughout the day. There’s nothing like storytelling to create a connection with your audience and boost your email marketing. To help you write great stories, here are some tips:

1. Keep a story journal

Everything that happens to you is a potential story - special and weird moments, but also when you make a mistake. Start collecting these story ideas in a journal or on a spreadsheet so you can use them for future newsletters. You don’t have to write up the whole story, just write down the topic and what the story is about so it will jog your memory. Put down some bullet points with lessons or themes you could take out of that story that are related to your business. The key here is: Share your story when you feel ready to share the lesson you’ve learned from it.

1. Write as if you’re talking to a friend

When you’re telling stories, tell them as if you’re talking to a friend, not to an email list of people you might not know. Be yourself, authentic, real and vulnerable. However: Be sure the point of your story comes across. If it doesn’t have a clear message, it’s like telling a joke without revealing its ending. The joke won’t work.

1. Grab your audience’s attention immediately

It’s important that you start and finish your story strong. Start with a sentence that immediately grabs the attention of your readers, and only then explain the circumstances around it. Choose an exciting subject line to make sure the people on your list want to know more.

Are you inspired to start telling your stories and use them for your email marketing? Let me know if this episode was helpful to you. You can follow and connect with me on Facebook, Twitter, and Instagram.

Free 5-day Course

If you’re ready to set your business up for the next normal and long term business success, this free live 5-day course is for you. Over 5 days, you’ll learn how to craft unique content for your audience, decide what you should be selling right now, how to build and grow a loyal audience and much more.

This is not just another of these virtual summits that are popping up like mushrooms everywhere - it’s an actionable 5-day live course full of inspiration, implementation and opportunities. If you’re ready to take bold action, join us and secure your free spot now.

Click here to sign up for the free 5-day course.

Connect with Bobby Klinck:

• Bobbyklinck.com
• Bobby’s privacy policy freebie

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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As a white woman from Iceland, I will never understand what it means to be black. Living in Europe my whole life, I’ve also not been exposed to racism the same way as someone living in the United States. But I choose to speak up nonetheless.

In this episode, I want to talk about speaking up versus staying silent when it comes to black lives matter, and why this concerns you, too.

“Racism is like a virus: It can be invisible until somebody gets killed.”- Sigrun

What you will get out of this episode:

• What is Black Lives Matter (6:22)
• My message to those who say it isn’t their problem (18:04)
• My message to those who don’t want to mix business with politics (20:22)
• My message to those who want to speak up but are scared to say the wrong thing (22:20)

Black Lives Matter: Why You Should Speak Up

The level of systematic racism that exists in the United States is incomprehensible. Every citizen should be able to trust the government and the police, but in the United States, black people can trust neither.

The first step to solving any problem is to acknowledge that there is one. The United States has a serious problem with racism, but other countries aren’t innocent either. The question is, do you speak up, or do you stay silent?

Yesterday I spoke to my group coaching and mastermind clients and some said they didn’t want to mix business with politics. Some said that this is not their problem, and others said that it was affecting them deeply.

To those who say that this isn’t their problem

I want you to imagine that this is World War II, and you knew that Jews are being killed in Germany. You live in the US and whatever you say or won’t say wouldn’t do any harm to you. Would you speak up or would you stay silent, knowing that Jews are being killed?

Listening to black people, you’re either a racist or anti-racist. Which one are you?

To those who say they don’t want to mix business and politics

It helps me to think of racism in the context of sexism. I get furious when I think about the discrimination women had to endure over centuries and are still experiencing. I decided at the age of 16 to make gender equality my mission, and therefore equality is one of my company values.

Your business isn’t separate from you. Your values are your company values. When COVID-19 started, we saw some business owners step up and lead while others were quiet and pretended that it was business as usual.

Ask yourself this question: Do you respect someone who takes the lead, or someone who takes the backseat? Who are you going to buy from when all of this is over? The business owner who gave you extra resources and helped during the virus, or the entrepreneur who pretended everything is the same as before, and ignored your fears and worries?

By becoming a business owner, you’ve decided to lead, whether you like it or not. By building an online business you’ve decided to be visible. People see what you do, and what you don’t do. Saying that you do everything behind the scenes is not visible for those who need to see it. It means you’re not publicly taking a stand.

In an earlier episode, I interviewed Jenny Fanig, a coach with strong values like myself. This is her quote:

As coaches, we have the responsibility to use the platforms we have been given. We have a responsibility to speak about things that are wrong with this world. If you aren’t willing to use your platform to take a stand, you don’t deserve a platform.

To those who want to speak up but are scared to say the wrong thing:

You have a voice for a reason. Use it. Saying something is better than nothing. People will criticize you anyway so rather be criticized for speaking your truth. Be humble and willing to listen and learn. A simple recipe goes like this:

I hear you. I see you. I feel you. I’m with you. And I will do better.

What’s happening right now has been a wake up call for so many, including myself. I realised that I can do more, and will do more. I can speak up. I can educate myself. I can listen and learn. And I can influence change. All of us can do something and something is better than nothing. Wherever you are in the world, whatever you do, just do your part. You can be a part of the problem or the solution. It’s your choice.

I’m choosing to speak up, because silence is violence.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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It’s going to be very hard for you to find a job. These were the words of my advisor when I went to the unemployment office after having been fired twice in a short period of time. I kept applying for positions I thought were a perfect fit but never got a reply. My hopes were down. I was also still feeling the pain from my chronic illness, and the thought of working a full-time job scared me.

When I read that the unemployment office helps people start their own business, I saw it as my chance. I quickly created a business plan for selling Icelandic design online and did a three week start up course where I learned all the basics of setting up a business in Switzerland. But when I ended the course, I started doubting my own idea.

Seven years have passed since then, and (spoiler!) I haven’t gone on to build an Icelandic design trading empire. I have done something better: I found my passion, entered my zone of genius and become a top female business coach.

In this episode of the Sigrun Show, I share how I finally found my calling and started scaling my business to multiple seven figures, and the roadblocks and successes I experienced along the way. This is my story of how I went from unemployed to a selfmade millionaire.

With this episode, I want to inspire you to think bigger and take action. Make your dream come true.

“The beginning years are the most important ones: that’s where a business is born.”- Sigrun

What you will get out of this episode:

• How I got sick in 2010 and lost my job (3:49)
• My wake up call (13:37)
• Picking a business idea (18:16)
• Finding the right direction (27:17)
• How webinars became my thing (33:28)
• My money mindset issue (39:06)
• From my first sale to 6 figures in 12 months (41:48)
• Taking the next step: scaling my business (42:18)
• How the idea of SOMBA was born (48:32)
• My first live event (52:04)
• Big decisions: Working with a female coach and planning my own conference (55:37)
• Hiring my team (58:45)
• The next normal (1:03:37)

[Recording with image]

[Link to transcript]

[Link to Apple podcast / stitcher / Google Play]

Do you want more inspiration for building your online business? Find out how I got from zero to six figures in 12 months and avoid making any mistakes by reading the top 10 reasons why most online businesses fail.

How to Build an Online Business (and Scale It the Right Way) I was making a good living doing one on one coaching, but I always knew that if I wanted to take my online business to the next level, I had to start scaling it. From my times as a CEO, I remembered that the only way to grow a business was to hire more people. I swore to myself that if I ever started my own business, I wouldn’t want its growth to be dependent on the number of employees. I wanted the business itself to be scalable.

At the time, I had no idea that my own business would make multiple 7 figures one day. My goal had been to get to 6 figures and in March 2015, I reached that goal, exactly 12 months after my first sale. It was a huge milestone, but I knew that I had to take the next step. Constantly raising my prices or taking on more clients wasn’t going to be sustainable. What I had to do is scale, and here is how I did it:

1. Creating a Group Coaching Program

I had been thinking about group coaching for a while and got this idea that I wanted to prove that I can sell in July, in the middle of the summer, when most coaches feel it’s not a good time to sell. I came up with an idea for a coaching program, created a sales page, did some seeding in my free Facebook group and ended up selling 6 spots, two times. It opened my eyes: I was able to scale!

1. Selling Multiple Group Coaching Programs

I started selling multiple group coaching programs and made them longer, first 8 weeks and then 3 months, and called them masterminds. There was no need to create tons of content, because the groups were about helping people with whatever was going on in their business at the time. I focused on coaching in the moment.

1. Make Groups Larger

I realised that I could have more than 6 people in my groups and launched a 9 month mastermind group with 10 people. But I wanted to go further. I thought about how much time I really spend per person and decided that I could launch a new group with 18 people and still offer the same value to them. These same people went on to stay with me for years.

At this point, my group programs were generating more revenue than my one on one coaching and I decided to only keep on a few selected people as my one on one clients.

1. Introduce Levels

I started gearing up for a massive launch of my group coaching programs. My idea was to do multiple groups of 18 people on different levels, depending on where they were at in their businesses. The further along people were, the less people would be in the group so I could assure them enough time with me.

1. Create a Signature Program

When I sold out 4 group coaching programs, I told my business coach very proudly that I just had my biggest launch ever. This is what he said to me: And you have nothing else to sell now? His words were a turning point for me, because they made me come up with the idea for SOMBA - Sigrun’s Online MBA, a new one year program where I would teach women (and a few men) everything they need to know about online business. I’ve been running SOMBA for 3 years now, increased the price from $1000 to $3000 and my launches have grown from $50k to $575k.

My coach’s comment was crucial for me. I thought I was scaling my business with group programs, but to really reach the next level, you have to have an online course or program where you can have as many people as you want in it, without having to spend extra resources. In 2017, I finally created that course which is now my signature program, and it’s a fantastic feeling.

Are you inspired to grow and scale your own online business? If my story sparked any ideas or dreams in you, I would love to hear about it. You can follow and connect with me on Facebook, Twitter, and Instagram.

Free Live 5-Day Course: How to Succeed in the Next Normal in Online Business On March 9, 2020 I decided to postpone my conference, the Selfmade Summit 2020, which was supposed to take place in Reykjavik, Iceland June 18-19, 2020. To make it up to ticket holders I decided to do a virtual summit this year plus add a mastermind day with the speakers to the Selfmade Summit in 2021. In the past 2 months we've all been flooded with virtual summits and the idea of doing yet another virtual summit sounded less and less appealing. Instead I want to do something much better - a 5 day course for FREE!

Over 5 days you'll learn and implement strategies to succeed in the NEXT NORMAL in online business. We'll also have all the speakers join us to share what they are doing to succeed during the crisis.

Sign up for the free live 5-day course here.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Launching is the beating heart of an online business and my absolute favourite thing. There is one person who loves launching just as much as me and has made a name for himself as a launch-expert: Ron Reich. When my friend Selena Soo connected us last year, I immediately knew that I had to bring Ron on the show to talk about our big shared passion.

Graduating from law school, Ron quickly knew that he didn’t want to be a lawyer, got involved in online marketing and launched 50 of his own products, mainly in the relationship and dog training niches. In 2015, best-selling author Ryan Levesque asked him to be his Marketing Director, and he started to manage numerous multi million dollar marketing campaigns.

Ron had arrived in his zone of genius: He became known as the behind-the-scenes launch person for Selena Soo and Denise Duffield-Thomas. Ron eventually wanted to help everybody, not only the A-players, to have great launches and has been teaching everything about launching ever since.

In this episode of the Sigrun Show, Ron shares how he became a launch specialist, the mistakes he made and learned from, and what you have to look out for when you’re launching during these challenging times.

Are you about to launch? This episode is full of valuable tips and advice on why launches fail and what you can do to really make a difference in your own launch.

“If you’re just relying on automation, you’re not going to be relevant.”- Ron Reich

What you will get out of this episode:

• What brought Ron to launching (3:52)
• How Ron learned by doing (6:04)
• Ron’s favourite launch method (11:11)
• What has changed with launching during these challenging times (16:36)
• The importance of staying relevant (00:00)
• The 3 main reasons why launches fail (18:41)
• The 2 things that really make a difference in launching (20:50)

[Recording with image]

[Link to transcript]

[Link to Apple podcast / stitcher / Google Play]

Can’t get enough of launching? Learn how to launch without launching or how to keep momentum while launching.

3 Reasons Why Launches Fail (Plus 2 Tips on What Really Makes the Needle Spin)

Even though we are going through a recession, many businesses are still selling and it might even be a great opportunity for you to launch now. To prepare you for the pitfalls of launching, Ron reveals the 3 main reasons why launches fail:

• People feel no desire to buy your product

This doesn’t mean that the product you’re selling is something people don’t want. It might just need to be repackaged to fit their needs better - especially in a time like now. While the market has become more price sensitive, people are still buying if the offer is a no-brainer. It’s about making an offer your audience can’t resist, even if that means that you might have to sell your offer for a lower price than you usually would. Set out for your product to be relevant and in the moment.

• What you’re selling doesn’t come across as new or different

Ron has watched people launch the exact same product year after year, and seen their launches getting progressively worse. It wasn’t because there were suddenly less people in the market. “It was because they got bored. People like shiny objects, they believe that what they don’t have is better than what they do have,” Ron says. That’s why you have to focus on being different. You can sell the same product each year, but in order to increase your launches, you need to make it come across as being different from the previous version: update it, give it a new message, or change its name.

• You don’t have a big enough audience to hit your revenue goals

It’s a numbers game. Ron says that converting 2-5% of your audience to buy is considered a good result for every launch. If your conversion rate is above that? Great! However, the mistake people often make is setting a goal for their launch that is too high for the number of people in their audience. They achieve a conversion rate between 2-5% but are disappointed that their launch revenue isn’t as high as they had hoped for, forgetting that if they’re aiming to have a bigger launch, their audience needs to be bigger, too.

While the launch process in its essence remains the same, Ron says that marketing has become more amplified with the crisis. “What that means for you as an entrepreneur is that your marketing just has to be that much better.”

But how?

Firstly, be willing to make sales calls. “If you’re willing to get on those calls yourself, that makes all the difference. Your conversions will go through the roof,” Ron advises.

And secondly, add any kind of personal touches that you can think of. If someone has been opening your emails or visited your sales page multiple times throughout your launch, reach out. Send a personalized video or message. This is the highest level of attention you could possibly give someone who is on the fence, and the more you do it, the more often you will convert.

Now, I would love to hear from you. Did this interview with Ron help you with your launch planning, or do you have any launch stories you would like to share? I’m curious to hear them! You can follow and connect with me on Facebook, Twitter, and Instagram.

Selfmade Fund

I’m taking this opportunity to remind you of the Selfmade Fund. We created our own fund in March to support selfmade entrepreneurs in need who can’t cover rent and food during these difficult times. We started the fund with our own $10k contribution and are adding 10% of our revenue over 90 days. So far, over $47k have been donated to the fund and we’ve paid out a total of $4915. The money has gone to help 13 women including a single mother who is giving online sewing classes to make ends meet and a physical therapist who decided to stop working to keep her clients safe from exposure. Are you an online entrepreneur in need of support, or would you like to contribute to the Selfmade Fund?

Click here to apply or contribute to the Selfmade Fund

Connect with Ron Reich:

• ronreich.com
• Ron on Facebook
• Ron’s Facebook group Heroic Profits for Mission Driven Entrepreneurs

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Do you think your business has to be in English because the market in your native language is too small? Because you want your business to be international or travel and work from anywhere?

This is what Ines Festini thought when she set up her health coaching business in English instead of her native German. Over the next 5 years, she built up a successful business. But there was always a little voice in her head, doubting if this was the right path for her, and she wondered why she had never dived into the German market.

In 2019, she finally made two big changes. She shifted her business to mindset mentoring and decided to do it all in German. “It was the right move,” she says today, even though she had to step away from her initial business. “I wasn’t going to be as successful as I envisioned myself to be in this area and I wasn’t excited about it anymore. That was a sign for me that I had to change.”

In this episode of the Sigrun Show, Ines shares how she managed to change the industry her business was in as well as the language successfully, what the biggest challenges were she encountered and the compromises she had to make.

If you are struggling to decide whether to set your business up in English or your native language, this episode can give you great insight.

“Looking back, I would definitely tell myself to start in German. It’s easier to be successful in this way than trying to fish in the big sea.” - Ines Festini

What you will get out of this episode:

• Why and how Ines focused on building her business in English (4:11)
• Two big decisions that brought Ines’ business on a new course (7:43)
• What Ines did with her social media accounts to make them fit her new business (10:19)
• The challenge of saying goodbye to her old email list (12:20)
• Looking back, Ines would start her business in German instead of English (13:47)
• From Bali to Vienna and back again (14:19)
• Should you start your business in two languages? Ines advises against it (16:45)

Are you unsure which language you want your business to be in or is your business already in two languages? Tell me about your challenges and successes. You can follow and connect with me on Facebook, Twitter, and Instagram.

YouTube Channel

Have you subscribed to my YouTube channel yet? I have started a new LIVE show every Wednesday at 6pm CET, Sigrun Show LIVE, where I interview 6-7 figure female entrepreneurs on how they are navigating the current climate and thriving in a global recession with their online businesses.

Click here to go to my YouTube Channel.

Connect with Ines Festini:

• inesfestini.com
• Ines on Instagram
• Ines on Facebook

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Does trading in the stock market sound scary to you?

In difficult times diversifying your income can be very useful, and trading is the option Teri chose nine years ago.

She had been working in the education industry for 10 years, helping to train teachers, working behind the scenes and hiring people who would become trainers themselves, until she ended up being the assistant principal of an elementary school.

Because she was never satisfied with the low salary she received, she would always have side hustles doing things she enjoyed. That’s when she decided to start investing in the stock market.

At first, Teri saw it as a way to supplement her income. But then, she realized that working as an assistant principal wasn’t for her. She looked around for an exit strategy and decided to start trading full time.

“When you’re starting to trade, it takes you 8 weeks to learn. But it takes a year to get consistent,” Teri says, and that is exactly what she did. She became so successful that she could travel to wherever she wanted. Today, she teaches her investment strategies to people around the globe through online classes, while continuing to trade herself.

In this episode of the Sigrun Show, Teri shares her story and explains how she transformed her side hustle into her main source of income. She talks about the strategies she uses when choosing which companies to invest in, why now is the right time to start out and why women are more reluctant to go into trading.

If you are looking to diversify your income or were always curious about making money with the stock market yourself, this episode is a must.

“I started investing in the stock market to supplement my income. Then it became a bigger job with a bigger income, and I made it my full-time thing.” - Teri Ijeoma

What you will get out of this episode:

• How Teri started to have more than one source of income
• How Teri created extra income from commissions
• What Teri did to get started and invest in the stock market
• How long it took Teri to get a consistent income through trading
• The strategy Teri uses when she invests
• What Teri does to diversify her income
• How Teri started travelling and do online trading classes
• Why now is the right time to invest
• Teri’s advice on how to choose what companies to invest in
• How Teri had her first six figure day
• When Teri decides to take out money vs investing money
• The difference between women and men when they invest
• The reason why women are reluctant to start investing

Did this interview inspire you to invest in the stock market yourself, or are you diversifying your income in a different way? I would love for you to share your story. You can follow and connect with me on Facebook, Twitter, and Instagram.

Turnaround Resources

My team and I are here to help during these challenging times and have put together a number of free resources to support you and your business.

Click here to view all the resources.

Connect with Teri Ijeoma:

• Investwithteri.com
• Teri’s free webinar on How to Make $1000 in a Day with the Stock Market
• Teri on Instagram
• Teri on LinkedIn

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Do you see yourself as a leader?

We have definitely seen leaders emerge lately. Some heads of state are handling this crisis in a remarkable way, showing their human side. Others run around like headless chickens. What can you do as an entrepreneur to step up as a leader?

Kirsten Stendevad will tell you. I met her shortly before one of my SOMBA launches when one of my team members introduced us, and true to my nature of creating projects fast and messy, she became one of my affiliates just days before the launch.

Kirsten has spent half her life outside her native Denmark, reporting to Scandinavian media how to create businesses and lives that don’t require the hard price a lot of people are paying. When she came back to Denmark, she started writing books and looked for role models for feminine power.

She was at the height of her career and about to launch her feminine leadership training internationally when she was hit by a tragedy.

She discovered that her six year old son had a tumor. The cancer turned out to be highly aggressive and not curable, and she lost her son.

Kirsten didn’t give up because she wanted her other children to believe that there are happy endings. She decided to go up instead of down and looking back, says: “I had to continue - I’m an entrepreneur.” She published her book “The Future is Feminine”, which will come out in English in January 2021, and started specializing in 21st century leadership.

Today, Kirsten is a popular speaker and has published seven books. In this episode of the Sigrun Show, she shares what true leadership means and how going through a personal crisis has helped her prepare for the challenges that lie ahead.

If you want to know what you can do to align your business with your purpose and become a true leader, this episode is for you.

“We live in a transparent world. If you don’t do what you say it will be very obvious. Eat your own medicine. That’s how you become a lighthouse.” - Kirsten Stendevad

What you will get out of this episode:

• Why Kirsten decided to focus on feminine leadership
• Kirsten’s tragic experience losing a child
• How Kirsten decided to go up instead of down
• How Kirsten’s book gave her a rope to hold on to
• What leadership means to Kirsten
• How going through a personal crisis has helped Kirsten to prepare for what is going on now
• What entrepreneurs can do to align their business with their purpose and be leaders
• Why leadership means being proactive and take responsibility
• Kirsten’s mantras for leadership
• What Kirsten hopes people will learn from this crisis
• Why the future is becoming more feminine

How are you being a leader during these challenging times? I would love for you to share your story. You can follow and connect with me on Facebook, Twitter, and Instagram.

Live Bootcamp

During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours.

Sign up at sigrun.com/bootcamp

Connect with Kisten Stendevad:

• thecrisiswindow.com
• Kirsten on Facebook
• Kirsten on Instagram
• Kirsten on LinkedIn

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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I’ve watched disaster movies, read about the Spanish flu and the Black Death, but never in a million years did I expect to experience a pandemic myself. Do you feel the same way?

It hit me on February 27th when I arrived in the US. I read about the first confirmed death in the United States and the first confirmed case in Iceland. It became clear to me: We are having a worldwide pandemic and everyone is going to be affected in one way or another.

My first reaction was to go to CVS and buy a small hand sanitizer bottle. Two days later I wanted to buy more bottles but hand sanitizer was sold out all over the United States. That’s how fast the world changed - in just 2 days.

In this episode of the Sigrun Show, I share how I’m adjusting to the new normal, what decisions I took for my business in the last 7 weeks and how challenging times like these always bring new opportunities with them.

I also talk about how Iceland became the best case study for how to respond to a pandemic and how service-based online business is booming right now. Are you wondering what opportunities are out there for you during this crisis? Then this episode is for you.

“Sometimes not having a choice is the best choice.” - Sigrun

What you will get out of this episode:

• When it hit me that we are having a worldwide pandemic (2:36)
• Why I started to feel uneasy about attending events (3:22)
• How my business and private plans changed overnight (7:05)
• Iceland’s response to the Corona crisis (7:40)
• Why there was no need for a full shut down in Iceland (8:42)
• Why conspiracy theories can cause harm (9:54)
• Why we have to get used to a new normal (11:11)
• The global home office experiment (13:52)
• How industries are forced to digitalise (14:47)
• How service-based online businesses are booming right now (17:07)
• My brand new program (18:19)
• The decisions I have taken in my business in the last 7 weeks (23:18)

What are you doing with your business during these challenging times? I would love to hear about your struggles, your ideas and your motivation during the Corona crisis. You can follow and connect with me on Facebook, Twitter, and Instagram.

Live Bootcamp

During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours.

Sign up at sigrun.com/bootcamp

Turnaround Resources

My team and I have put together resources to support you during these challenging times. This page will continuously be updated with new resources.

You can find all the resources here: sigrun.com/resources

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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When Amanda Tress created her virtual online bootcamp, she was one of the few people who went online without having had an offline fitness business first. Today, she teaches thousands of clients how to burn fat and live a healthier lifestyle online.

I met Amanda in Ali Brown’s premier group and invited her as my guest this week because I was always inspired by her energy, her confidence and the way she was growing her business.

Even though she was working in digital marketing, Amanda says she always had a passion for fitness and nutrition and was working at the gym during her lunch breaks, on evenings and weekends when she wasn’t in the office. When her oldest child was two years old, she was working 80 hours a week and started to feel guilty.

Amanda decided that she wanted to spend more time with her family and quit her marketing job. She also wanted to focus on her passion and realized that she could use her career expertise to create an online course combining nutrition and workouts. She convinced 11 clients to sign up and by the end of the program, they all thrived. “We were on to something and we needed to get the word out there,” Amanda remembers. She turned her 11 clients into her affiliates and that’s where her success began.

Today, Amanda is known for her program FASTer Way to Fat Loss. In the past 24 months, she went from making $1 million to $50 million in revenue.

In this episode of the Sigrun Show, she speaks about her mission to help women in the wellness business scale their businesses and explains her business model. If you ever wondered how you can set up a membership for your own business, this interview with Amanda is for you.

We discuss how Amanda cracked the code to be successful in the online world and looking back, what she would do differently today.

Whether you want to understand how you can grow your business through an affiliate network or simply need a good portion of confidence, this episode will help you.

“I’m going to eradicate poverty for women in wellness. I can’t just sit around and watch colleagues scrape by.” - Amanda Tress

What you will get out of this episode:

• Amanda’s first job in digital marketing and why she quit (3:10)
• How she shifted towards her dream business and created her mission (4:34)
• Amanda’s affiliate network and how it allows her to grow (8:36)
• How Amanda’s membership works (10:08)
• What Amanda charges for her program and why she hasn’t increased her price (12:42)
• How Amanda’s book explains the why behind what she does (13:24)
• Amanda’s eating schedule and why everyone should implement it (16:00)
• What Amanda would do differently in regards to building her team (18:44)
• How Amanda shifted her mindset by looking at data and setting goals (20:31)
• Why Amanda has notoriously high expectations (23:14)
• Amanda’s goals and how she got her confidence (24:43)

Are you inspired by Amanda’s confidence? I would love to hear what your biggest takeaway from this episode was. You can follow and connect with me on Facebook, Twitter, and Instagram.

Live Bootcamp

During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours.

Sign up at sigrun.com/bootcamp

Connect with Amanda Tress:

• fasterwaytofatloss.com
• Amanda on Facebook
• Amanda on LinkedIn
• Amanda on Instagram

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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We are all either locked-up in our homes, need to pivot in order to keep our businesses going or cannot see our families and loved ones due to the Coronavirus. What was unthinkable only a month ago has become reality.

I invited Susie Moore as my guest on this week’s episode because by overcoming obstacles when she was growing up, she now looks at that time as a gift and a training for resilience and being able to handle whatever comes up next - even a crisis like the one we are dealing with now.

Susie grew up surrounded by a dysfunctional family, her father suffered from an addiction and they lived off welfare. She left the UK and moved to New York where she started a career in advertising. But by the time she was 30, she felt this wasn’t her life’s work.

Susie says that the most important thing you can give to a reader or a viewer is your value and your message. Following her own advice, she started working in media without having any qualifications and ended up contributing to publications like Marie Claire and eventually Oprah magazine. Today, she works as a life coach and advice columnist.

On this episode of the Sigrun Show, she shares tips and methods that got her through difficult times and gave her confidence and a sense of steadiness. She talks about the current situation, how it affects people differently and what they can do, plus shares her personal story of how she made it in the media world.

If you want some great advice on what you can do to be productive or how you can contribute during this crisis, this interview with Susie is for you.

We also discuss her recently released book “Stop Checking Your Likes” in which she tells personal stories intended to give confidence to people with similar experiences, and writes about how the most powerful thing we have control of is having a self-directed mind.

Whether you want to learn what you can do to not just let this time pass by, or always wanted to stop worrying about what other people might think of you, this episode will help you.

“There will always be pain and effort, but if you can create a self-insured place within you that isn’t shakeable, where you find your steadiness, you’re going to be better prepared.” - Susie Moore

What you will get out of this episode:

• Susie’s video about productivity (3:12)
• The challenges Susie faced when she was growing up (4:20)
• How Susie found her career path without having a qualification (6:21)
• The idea behind Susie’s book (8:35)
• The importance of Likes in our society (10:44)
• Why Susie is so confident (11:08)
• How the current situation affects people differently (14:22)
• What you can do to be productive during this time (15:29)
• Susie’s advice on writing down your tasks (22:07)
• How to avoid having too high expectations (25:18)
• The deeper purpose behind writing a book (26:39)

How are you handling staying at home? I would love to hear what you are doing to keep productive during this time. You can follow and connect with me on Facebook, Twitter, and Instagram.

Live Bootcamp

During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours.

Sign up at sigrun.com/bootcamp

Connect with Susie Moore:

• susie-moore.com
• Susie’s new book Stop Checking Your Likes
• Susie on LinkedIn
• Susie on Instagram

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Have you ever received one of those connection requests on LinkedIn from a person who obviously has no idea what your business is about?

I have, many times.

Growing your connections on LinkedIn can really pay off, but your success lies in how you go about doing it. And Natalia Wiechowski, LinkedIn strategist, knows exactly how to avoid making mistakes.

I came across Natalia when I was scrolling through the podcast charts looking for an interesting guest, and her name popped up. I immediately knew she has valuable information to share with you.

Before Natalia became a LinkedIn strategist and personal branding expert, she was a doctor of philosophy and worked as a library manager in the United Arab Emirates, but soon moved into marketing. By the time she was 29, she realized that she was living an illusion. “I always thought I’ll be happy in my next job, without understanding what happiness really means to me.” She felt miserable, quit her job, went on a 9-month sabbatical and finally found her dream lifestyle and career.

When Natalia was looking for a professional platform through which she could bring traffic to her blog, she discovered LinkedIn. Today, she is known as the LinkedIn marketing unicorn, was invited by Forbes to join their coaches council and has become a LinkedIn learning author, creating online courses for LinkedIn.

So if you want to grow your audience on LinkedIn but don’t know how, this interview with Natalia is for you.

On this episode of the Sigrun Show, she reveals the strategy behind growing your connections and the 5 steps to increase your following on LinkedIn, plus she talks about how she manages to run her business in two languages.

If you want to learn how to approach a person you want to connect with on LinkedIn using the right message, this episode will help you.

“I needed a platform where people have a brain, where they want to learn and listen to me, not only look at pictures. LinkedIn was it.” - Natalia Wiechowski

What you will get out of this episode:

• Natalia’s journey before she became a LinkedIn strategist and personal branding coach (6:14)
• What attracts Natalia about the United Arab Emirates (7:58)
• How Natalia discovered LinkedIn for herself (10:32)
• Why Natalia started focusing on personal branding (12:13)
• The 5 steps to grow your LinkedIn following (15:31)
• The difference between having a personal page and a company page on LinkedIn (19:40)
• How posting content consistently is key on LinkedIn (21:25)
• The strategy behind growing your connections (23:28)
• How to send out the right message when reaching out (26:08)
• How Natalia makes her business work in two languages (28:25)

Are you inspired to grow your following on LinkedIn? Let me know what strategy you are using and if Natalia’s advice was helpful for you. You can follow and connect with me on Facebook, Twitter, and Instagram.

Connect with Natalia Wiechowski:

• thinknatalia.com
• Think Natalia Podcast
• Natalia’s new book Personal Branding mit LinkedIn
• Natalia on Linkedin
• Natalia on Instagram

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Be honest. Doesn’t adding an extra revenue stream to your business sound nice, especially in times like these?

Jessica Lorimer can help with that.

She had a successful corporate career, being one of the industry’s highest performing sales people, until she was diagnosed with a chronic illness. Her doctor told her she either had to dial back on her working hours or be in a wheelchair by the time she turned 35.

Jessica took this as an opportunity to create her own business, and today is responsible for the huge success of entrepreneurs selling their services to corporate organisations across the globe, adding corporate revenue to their businesses. As Jessica says, “If you want to generate the cash flow to help your online business take off, get a corporate revenue stream. The average UK corporate sale is worth £10K, the average B2C sale is worth £1’500. You can work less hard to generate 5 times the amount.”

If you feel more than ever that your business could use an extra revenue stream, then this episode with Jessica is a must-listen.

But adding a corporate revenue stream to your business isn’t only about making extra money - it also increases your credibility. Jessica says that even though books have become a huge credibility factor, nowadays everyone can write them. It’s different having a corporate revenue stream: “Only qualified people can add a corporate revenue stream because corporations are not going to buy from anybody they don’t believe in.”

On this episode of the Sigrun Show, you will hear all about how to create your own corporate revenue stream, plus an incredible story about one of Jessica’s clients who used to sell one-to-one services to women going through menopause and ended up selling to corporate clients instead.

I hugely resonate with Jessica’s mission to make female business owners generate big impact and income, and appreciate her straightforwardness.

So whether you want to generate more revenue, gain credibility or try out something that might be outside your comfort zone, this episode will help you.

“If you want to generate the cash flow to help your online business take off, get a corporate revenue stream.”

What you will get out of this episode:

• Why Jessica had to leave her corporate career and created her own business (4:42)
• How she pivoted her business and finally found her calling (6:50)
• Why online businesses should sell to corporate organisations at an early stage (9:59)
• What having a corporate revenue stream can do for you (10:40)
• What you can sell to corporates (12:19)
• The three steps to create your own corporate revenue stream (13:34)
• How one of Jessica’s clients wasn’t happy with doing B2C, pivoted and had her first corporate client within six weeks and is now fully booked (21:15)
• Why corporates don’t care about your social media presence, and what they really care about (27:05)
• How corporates use LinkedIn as a professional networking platform, and you can, too (31:47)

Ready to create your own corporate revenue stream? I would love to hear how you plan to implement Jessica’s advice in your own business. You can follow and connect with me on Facebook, Twitter, and Instagram.

Connect with Jessica Lorimer:

• Selling to Corporates Podcast
• SmartLeadersSell.com
• Jessica Lorimer on Facebook
• Jessica Lorimer on Linkedin
• Jessica Lorimer on Twitter

Online Turnaround Program

The Online Turnaround Program is an intensive group coaching program where you will get the guidance and exact strategies you need to have a thriving online business - in just 10 weeks. When you join, you get the in-depth support you need to market and sell your new recession proof offer and set your business up for long-term success. If you want to start making sales and create cash flow fast, no matter if you need to take your offline business online or you want to grow and secure your existing online business, this program is for you.

Click here to learn more

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Elaine Pofeldt is an independent journalist, online editorial consultant, and speaker specializing in topics related to small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a book that takes a deep dive into how entrepreneurs are achieving seven-figures in revenue without hiring employees. She is also a ghostwriter and senior editor at FORTUNE Small Business. Her work has been featured in multiple media publications, including Fortune Magazine and Forbes. Elaine has also appeared as an expert guest on several leading podcasts and talk radio stations, including the Bob Schmidt Show, Entrepreneur Network Podcast, and MoneyForLunch.

Elaine joins me today to discuss why your business plan is critical for achieving your financial goals and the lessons we can learn from million-dollar entrepreneurs to continue to grow our businesses through an economic crisis. We discuss how many million-dollar business owners are pivoting their business models and doubling down on their marketing, despite the coronavirus pandemic and current economy and why it’s critical to double down and continue your networking and marketing efforts. We also discuss the importance of your mindset during times of uncertainty, documenting your processes to increase efficiency, and why it’s crucial to keep your customers’ needs at the forefront of your marketing efforts.

“There’s something all of us can do in these situations if we think creatively and keep panic at bay.” - Elaine Pofeldt

In This Episode of The Sigrun Show:

• The importance of creating a solid business plan and how it impacts your success
• The value of integrating automation and hiring contractors
• The common mindset among many seven-figure entrepreneurs
• Why many seven-figure entrepreneurs practice meditation and focus on improving their mindset
• How many million-dollar entrepreneurs are shifting their business models due to the COVID-19 pandemic and global economic crisis
• The importance of doubling down on your marketing efforts, despite the novel coronavirus pandemic
• Developing a payment plan with the companies and contractors you work with
• The importance of keeping your customer’s needs in mind when selling and marketing your services
• The importance of documenting your processes and creating Standard Operating Procedures to increase efficiency
• Why it’s crucial to take time to reflect and focus on what’s important to you

Resources Mentioned:

• Bench

Connect with Elaine Pofeldt:

• Elaine Pofeldt website

• The Million-Dollar, One-Person Business book

• Tiny Business, Big Money book - coming soon!

• Elaine Pofeldt on LinkedIn

• Elaine Pofeldt on Twitter
• Elaine Pofeldt on Facebook

Turnaround resources

Here’s the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.

It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.

But the impact will be smaller the more you prepare and do now.

That’s why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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The Coronavirus has taken the world by storm, affecting millions of families and businesses. In these shaky economic times, many business owners have fears and uncertainty about what the future holds for their business, and are faced with making difficult decisions. How can we, as business owners, continue to thrive in an economic recession? What changes can we make to ensure our success and future-proof our business?

In today’s episode, I share the steps I’m taking to pivot my business and the lessons you can learn from my experience with turnarounds. I share how I prepared my team for the changes I plan to make in my business and the steps we took to give my clients, community, and our team the confidence that we are here for them. I also discuss how to identify where you can save money and cut costs and the importance of evaluating your financial goals. I also share how pivoting your message or offerings can help you recession-proof your business.

“You have to be willing to make decisions without having all the information, because if you make the decision too late - you have lost too much.”

In This Episode of The Sigrun Show:

• The similarities between a recession and a company turnaround
• Why I made the bold decision to cancel the Self-Made Summit
• The importance of being decisive - even when you don’t have all the information
• Preparing your team for company changes during a recession
• Determining where to save money and cut costs to weather a recession
• Evaluating and setting realistic financial goals through a recession
• How to determine where you need to scale back
• Overcoming your fears of firing people within your team
• What it means to ‘cut so deep that it bleeds’ and why it’s critical for entrepreneurs to follow this mantra during an economic crisis
• The importance of asking for a loan or overdraft - before you need it
• Pivoting your offers and reframing your message to ensure they are the perfect fit for your ideal client
• Overcoming your fear of selling your services during a recession

Turnaround resources

Here’s the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.

It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.

But the impact will be smaller the more you prepare and do now.

That’s why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Gisli Olafsson is a disaster expert, speaker, and advisor on innovation and digital transformation in the social good sector. He is the Chief Technology Officer of One Acre Fund, an African based NGO that is helping small-holder farmers out of extreme poverty. Over the last 25 years, Gisli has responded to disasters across the world, from the earthquake that hit Haiti to the Ebola virus that spread in West Africa, and has worked with organisations like the UN and the World Health Organisation.

Gisli and I talk about the spread of the Coronavirus and leadership in times of crisis. He shares his experiences as a disaster expert and explains how we can use what we learned from the Ebola epidemic to help us get through the COVID-19 pandemic. Gisli says that many countries weren’t prepared well enough for the Coronavirus outbreak and explains how we can respond to the situation and be leaders in this time of crisis.

“You can always be a leader. It’s about asking how you can help people in need.” - Gisli Olafsson

In This Episode of The Sigrun Show:

• Gisli’s background and experience in handling disasters and crises
• How behavior change helped to stop the Ebola outbreak in West Africa and how it can also help stop the COVID-19 outbreak
• Why countries didn’t prepare better for the Coronavirus
• Why the Coronavirus spread so quickly
• How leaders should respond to this situation and what makes a good leader in times of crisis
• Why we shouldn’t give up and look at opportunities
• Gisli’s book on crisis leadership and response

Connect with Gisli Olafsson:

• GisliO.com
• Gisli Olafsson on Twitter
• Gisli Olafsson on Linkedin
• The Crisis Leader on Facebook
• The Crisis Leader: The Art of Leadership in Times of Crisis

Turnaround resources

Here’s the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.

It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.

But the impact will be smaller the more you prepare and do now.

That’s why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.

PR Challenge with Selena Soo With everything that is going on you may think that PR is not important right now. But it is actually one of the best things you can work on right now. I am reviewing my PR strategy right now and doubling down on everything in terms of PR. Knowing how to use free PR in a crisis is actually your best bet of becoming known and winning the war for attention. At the end of the day you’ll want to become the go-to-expert that everyone remembers. And that’s what you can learn in the PR Challenge.

Join the Free PR Challenge

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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For the past 23 years, Anne Arvizu has been an expert in the pharmaceutical industry. She has done six years of research in the development of infectious diseases and oversees medical affairs in the biotech and pharmaceutical industry. Anne calls herself “part of the police force” of the pharmaceutical industry, gathering, reporting and researching data to train doctors and health care professionals.

In this episode, Anne explains what the Coronavirus is and highlights the top 2 symptoms you need to look out for. She talks about the impact the Coronavirus has on a global level and how it differs from the regular flu, answering questions like why masks don’t fully protect you and why the spread of the virus is so different from country to country. Anne says that contrary to what many believe, the virus does affect younger people too, but that now is no time for fear - fear actually makes you more vulnerable. We discuss why as entrepreneurs, we have to be in a place of power and not let the situation consume our lives, and what being creative, positive and kind can do for you and your business.

“We are in a state of chaos, but we need to choose to be in a place of power and make a new normal, especially as entrepreneurs.” - Anne Arvizu

In This Episode of The Sigrun Show:

• The Coronavirus explained and the symptoms you need to look out for
• The difference between social distancing and self-isolation
• The impact the Coronavirus has on a global level
• The difference between the regular flu and COVID-19
• The controversy around wearing masks
• How the spread of the virus depends on the action different governments take
• How the virus doesn’t only affect the elderly
• Why fear makes us more vulnerable
• Why it’s the perfect time to be an entrepreneur
• How Anne pivoted her coaching program
• How entrepreneurs can take care of themselves in such times

Resources Mentioned:

• Our World in Data
• World Health Organization
• Centers for Disease Control and Prevention
• Florida Health
• Iceland:
• • covid.is/tolulegar-upplysingar
  • who.int/countries/isl/en/
• Switzerland:
• • who.int/countries/che/en/
  • who.int/emergencies/diseases/novel-coronavirus-2019

Connect with Anne Arvizu

• RxER Communications
• Anne Arvizu website - While you’re there… grab your free download - “The 10 Step Corporate to Freedom Checklist: How to Transition to an Entrepreneurial Mindset” plus free upcoming live streams and podcasts on staying centered, open, resilient and energized during times of crisis
• Anne Arvizu on Twitter
• Anne Arvizu on Instagram
• Anne Arvizu on LinkedIn

Join us for the Turnaround Summit

I’m running a free virtual summit this Friday, March 20th, on how to deal with the Coronavirus and the recession in your life and business, drawing on my experience as a turnaround CEO and speaking to expert guests who are world leaders in crisis management. Walk away from this event feeling hopeful, energised, and ready to take action.
This is a free no-pitch event open to everybody.

Sign up at sigrun.com/turnaround

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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The coronavirus outbreak, the falling stock market, and the looming recession - all these events are filling the news recently. You might be worried about how they can impact you and your online business. The viral outbreak can indeed have economic consequences, but as a business turnaround expert and eternal optimist, I think this downturn opens up a lot of doors for entrepreneurs. As a business owner, how should you handle a downturn? What business opportunities can we expect during this time?

In this episode, I share details about the coronavirus’ spread in Iceland. I explain how the outbreak can impact the economy and industries, particularly, airline, hotel, restaurant, and event companies. I describe how everyone can help slow down the spread of the virus, and illustrate how COVID-19 can affect supply chains and consumer electronics. I also highlight how the looming recession and the viral outbreak can open up opportunities for entrepreneurs, especially for business consultants.

“A recession is a time of opportunity if you choose to see it that way. It gives you a chance to be proactive; the key is to make a decision before it’s too late.” - Sigrun

In This Episode of The Sigrun Show:

• Why I believe recessions can create opportunities for entrepreneurship
• The number of coronavirus cases in Iceland and how the virus entered the country
• What we know about the coronavirus spread in Iceland
• Why slowing down the virus is paramount and how to help prevent the spread of the coronavirus
• The impact of the coronavirus outbreak on the economy
• How CEOs and business owners should handle an economic crisis
• The coronavirus’ effect on recession and supply chain
• Entrepreneurial opportunities during a downturn
• Why the coronavirus spread may be a good opportunity for business consultants

Grab your free Impacting Millions Publicity Checklist: 7 Must-Haves to Get Featured on Top Podcasts, Websites, TV, and More. Download it now!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Selena Soo is a marketing strategist, publicity coach, and CEO & Founder of Impacting Millions. While going through a challenging time in her life, Selena discovered her gift of seeing the potential relationships between people and making connections happen. Over the last few years, Selena has translated this gift into a 7-figure business that helps visionaries, experts, and authors connect with millions of people. Selena has worked with over 2,000 students and clients, helping entrepreneurs cultivate relationships with influencers, thought leaders, and their audiences.

Selena explains how to establish yourself as an expert through publicity and marketing. She defines what publicity is and how it’s different from advertising. We talk about how she became passionate about publicity and helping people share their work and the different steps and approaches to publicity. Selena also shares what the right kind of publicity is for entrepreneurs selling online courses.

“Every entrepreneur can get publicity. If you have an important message or an idea, you want to reach people.” - Selena Soo

In This Episode of The Sigrun Show:

• What ignited Selena’s passion for publicity and how she started her marketing business
• The importance of a multi-pronged approach to publicity
• How Facebook ads are different from publicity
• The difference between a mass approach vs a niche approach to publicity
• The right kind of publicity for online courses and businesses
• Why you need to get clear on what your expert topics are
• How to overcome the fear of grabbing business opportunities
• How to do a pitch and get on a podcast as an expert guest

Resources mentioned:

• Get your free Impacting Millions Publicity Checklist: 7 Must-Haves to Get Featured on Top Podcasts, Websites, TV, and More.Download it now!

Connect with Selena Soo:

• Impacting Millions
• Selena Soo
• Selena Soo on Twitter
• Selena Soo on Instagram
• Selena Soo on Facebook
• Selena Soo on YouTube
• Selena Soo on LinkedIn

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Kelly Roach is a motivational speaker, former NFL cheerleader, and Unstoppable Entrepreneur. Through training, coaching, and consulting, Kelly helps online entrepreneurs elevate and scale their businesses. She shares her wisdom on business strategy through the podcast, Unstoppable Success Radio, and the book, Unstoppable: 9 Principles for Unlimited Success in Business and Life. Having experienced financial challenges in her childhood, Kelly vowed to make a difference in the world and started the Human Family Foundation to raise funds and help crises around the world.

Kelly joins me today to share her ideas on live launching a program. She defines what the live launch method is and illustrates how it can benefit an online entrepreneur. She explains how to live launch on Facebook and describes how to ensure a sale after launching. She highlights how a live launch can build a community and relationships around a brand and the different launch models an entrepreneur can use. She also explains why business owners need to do a live launch several times in a row and how long it takes to finally master the live launch method.

“The live launch model allows entrepreneurs to use their intuition to create rapport, relationships, and community.” - Kelly Roach

In This Episode of The Sigrun Show:

• How Kelly fell in love with business strategy and pivoted to running her own business
• The reason Kelly changed her business model to use the live launch method
• How to use Facebook groups to launch a program and why Kelly recommends live launching with no less than 300 people
• Why many entrepreneurs aren’t successful with their live launch attempts
• The different launching models and the four pillars that you need to teach
• How a live launch can turn audiences into brand ambassadors for your business
• The benefits of live launching a program
• How to sell a course or program after a live launch
• How long it takes to master the live launch method
• Why Kelly recommends doing a live launch eight times in a row

Connect with Kelly Roach:

• Kelly Roach Coaching
• Unstoppable Success Radio with Kelly Roach
• Tribe of Unstoppables on Facebook
• Kelly Roach on Instagram
• Kelly Roach on Twitter
• Kelly Roach on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Denise Duffield-Thomas is an author, entrepreneur, and the Money Mindset Mentor for the new wave of female online entrepreneurs. Denise is passionate about changing the world by creating safe spaces for women where they can overcome their money fears and blocks. Her books, Chillpreneur, Lucky Bitch, and Get Rich, Lucky Bitch, reflect this mission to empower women and help them create wealth. Denise’s Money Bootcamp course and community has helped over 6,000 students discover and claim their abundance.

Denise and I talk about how avoiding shiny object syndrome to focus on one thing can help you grow your business and how your first “practice businesses” can be a tool to develop your skills as an entrepreneur. She shares her beginnings as an entrepreneur and how she wasn’t good at following through on her business ideas. She describes how her business model has changed over the years and how she simplifies her business to avoid stress and burnout. She also highlights the importance of knowing your personality and how it can help you with running your business.

“Be very decisive about your decisions - and unapologetic about it.” - Denise Duffield-Thomas

In This Episode of The Sigrun Show:

• How “practice businesses” can help develop your skills as an entrepreneur
• How Denise became a business coach and found her niche as a money mindset coach
• How to grow your business without taking out credit cards or business loans
• What motivates Denise to do business
• Changes in Denise’s business model over the years and how she reduces business stress and burnout
• Why you need to know your personality when running a business
• How being decisive has helped Denise grow her business
• Avoiding business boredom in your business
• Why Denise does evergreen and launch-based products
• Denise’s thoughts on podcasting for business

Connect with Denise Duffield-Thomas:

• LuckyBitch.com
• DeniseDT.com
• Denise Duffield-Thomas on Twitter
• Denise Duffield-Thomas on Instagram
• Denise Duffield-Thomas on Facebook
• Denise Duffield-Thomas on YouTube
• Denise Duffield-Thomas on Link In Profile
• Denise Duffield-Thomas on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Born and raised in Bulgaria, Katya Varbanova went to the UK to study law, but after learning how little lawyers make and how much they worked, Katya decided to pivot into retail banking. She became fascinated with Periscope and went live on the social media platform to share her life as a banker. Three weeks later, her followers went from zero to 1,300. Today, as the founder and CEO of 20K Nation—an exclusive community of entrepreneurs and creators—Katya helps her clients become influencers by growing their social media following through viral content.

In this episode, Katya reveals the secrets of going viral on social media. She explains how she was able to grow her followers quickly when she started using Periscope. We talk about the power of collaborating with other content creators and Katya explains how she struggled with impostor syndrome. She also shares tips and advice on how to grow a following on Instagram and Facebook and highlights the importance of creating an “interest-based” account instead of a personal brand.

“To go viral you have to think beyond your ideal customer.” - Katya Varbanova

In This Episode of The Sigrun Show:

• How Katya catapulted from working in Retail Banking to going viral on Periscope
• The secret to going viral on social media
• The power of collaboration between content creators
• Why she decided to monetize her Periscope group
• The lazy entrepreneur mindset
• Why she recommends that new content creators focus on social media platforms
• How to grow your Instagram followers using an interest-based account
• The reason followers share social media content
• Why she doesn’t put a lot of effort in creating TikTok videos

Connect with Katya Varbanova:

• 20kNation.com
• LiveStreamIncome.com
• The Untold Confessions of Network Marketing Gurupreneurs
• Viral Content Templates Bundle
• Katya Varbanova on Instagram
• Katya Varbanova on Facebook
• Katya Varbanova on Twitter
• Katya Varbanova on YouTube
• Katya Varbanova on Pinterest
• Katya Varbanova on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Elena Herdieckerhoff is an award-winning serial entrepreneur and acclaimed Consciousness Coach. She began her life in entrepreneurship with a career coaching business. Later, after selling a skincare company she founded, Elena found her calling as a business mentor for entrepreneurs with the HSP—or highly sensitive person—personality trait. Her TEDx Talk, ‘The Gentle Power of Highly Sensitive People,’ has garnered over 2 million views on YouTube and inspired Elena to establish Red Dot Stage, a TEDx Speaker Coaching services for entrepreneurs and thought leaders.

Elena joins me to discuss running and shifting your business direction through “love-consciousness”. We talk about her experience with starting her first company and how she transitioned into selling skincare products. She also reveals how love-consciousness impacts our society and underscores how self-love can impact our business and clientele.

In this episode, Elena shared about an upcoming webinar where you can learn how to use love consciousness to build a better business that is more in alignment with you.

This is a brand new training that Elena hasn’t shared anywhere else before so don’t miss this chance to join her live and learn how you can use love consciousness in life and business.

Sign up for the free webinar: Align Your Business With Love

“If you filter business through the lens of love, you are on your way to shifting things.” - Elena Herdieckerhoff

In This Episode of The Sigrun Show:

• How Elena left her career as a ‘headhunter’ in HR to start a coaching business
• The difference between running a service-based and product-based business
• Why she decided to sell her skincare company
• How her TEDx Talk, ‘The Gentle Power of Highly Sensitive People’ pivoted her career to a new direction
• Why some people use being a Highly Sensitive Person as an excuse
• How Elena used simple methods to market her new business
• The definition of love-consciousness and how it impacts society
• How self-love affects the way we run our businesses and the clients we attract
• How to market using love-consciousness and intuition

Connect with Elena Herdieckerhoff:

• Align Your Business With Love - Free Webinar
• Red Dot Stage
• Elena Herdieckerhoff
• Elena Herdieckerhoff on Twitter
• Elena Herdieckerhoff on Facebook
• Elena Herdieckerhoff on Instagram
• Elena Herdieckerhoff on LinkedIn

Resources Mentioned:

• The Gentle Power of Highly Sensitive People
• How to Get 1 Million Views on Your TEDx Talk
• Align Your Business With Love Webinar

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

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As an entrepreneur, attending conferences is a great way to expand your network and learn new skills. In fact, they can literally change your life and business. When I started my business, the first conference I attended was Denise Duffield-Thomas’ Money Bootcamp. This event completely transformed my life and business as well as my mindset and perspective around money. Since then, I have attended dozens of conferences, seminars, and workshops around the world and I highly encourage you to attend multiple events each year to expand your network and invest in yourself and your skills.

Today, I explain the benefits of attending conferences and events and how attending multiple events each year has impacted my business. I explain how attending live events and conferences can help you gain inspiration and motivation to start your next big project. I also share 17 of the best business conferences for female entrepreneurs that are taking place around the world this year, including my inaugural Self-Made Summit as well as the SIGRUN LIVE event.

“When you see a conference that speaks to you, then make it a priority to go there.” - Sigrun

In This Episode of The Sigrun Show:

• The benefits of attending conferences, workshops, and seminars
• How Nathalie Lussier’s Off the Charts conference inspired me to start hosting live events for my business
• Why you should consider attending the Social Media Marketing World conference this year
• How the Alt Summit helps influencers and female entrepreneurs start and grow their communities
• How Andrew’s & Pete’s conference, Atomicon can help you improve your content creation and content marketing strategy
• How attending the Unfair Advantage conference can help you get clear on your message and learn more about PR and media
• What you can expect when attending the Selfmade Summit
• What you will learn from attending Podcast Movement in August
• What to expect from the inaugural Impacting Millions Live event
• My experiences with attending the Nordic Business Forum conference
• Who should attend the next SIGRUN LIVE event and how to claim your tickets
• Why you should consider attending Amy Porterfield’s Entrepreneur Experience conference and what you can expect to learn
• Why I highly recommend new entrepreneurs to attend the YouPreneur Summit by Chris Ducker

Resources Mentioned:

• Social Media Marketing World 2020 - March 1-3, 2020
• Alt Summit - March 1-6, 2020
• Traffic & Conversions Summit - March 31 - April 2, 2020
• Atomicon - April 20, 2020
• 196 - How to Make Your Content Stand Out in a Crowded Marketplace with Andrew & Pete
• Unfair Advantage Live - May 12-14, 2020
• Selfmade Summit - June 18-19, 2020 (Inaugural year!)
• World Domination Summit 2020 - June 23-29, 2020 (Final year!)
• Podcast Movement - August 5-8, 2020
• Archangel Summit 2020 - September 19, 2020
• Impacting Millions Live Event 2020 with Selena Soo - September 18-20, 2020 (Inaugural year!)
• Nordic Business Forum - September 23-24, 2020
• SIGRUN LIVE - October 8-10, 2020 (Exclusively for SOMBA students and Mastermind members)
• A-Fest by Mindvalley - October 15-18, 2020
• Entrepreneur Experience by Amy Porterfield - October 2020
• YouPreneur Summit by Chris Ducker - November 2020
• Women’s Entrepreneurship Day - November 29, 2020
• FunnelHacking 2021 - January 29 - February 1, 2021

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Dr. Janna Scharfenberg is a practicing holistic doctor who is on a mission to teach health experts the ancient tradition of holistic medicine and how they can be applied to modern health practices. She is passionate about making the world a better, healthier place by empowering the healthcare community with holistic tools, techniques, and strategies that will provide better health care and happier, healthier patients. Janna is a bestselling author of two holistic health books, including Ayurveda for Life, a comprehensive guide on the millennia-old science and art of Ayurveda.

Janna joins me today to share her passion for creating a healthier world by educating others on the benefits of holistic practices like Ayurveda. She explains the concept of the health revolution and her mission to help health experts and coaches teach and implement holistic health practices in their lives as well as their patients’. She explains why she believes improving your health starts with evaluating your mindset and how shifting your mindset around your personal health can impact your results. She also shares her thoughts on today’s health ‘gadgets’ and apps that are designed to help you improve your health as well as why she believes it’s critical to provide more education around health and prevention to children at an earlier age.

“When it comes to really changing something, you need that mind-shift for yourself.” - Janna Scharfenberg

In This Episode of The Sigrun Show:

• Janna’s journey into practicing holistic medicine and how her career evolved over the years
• Her mission to help health experts understand the health revolution concept
• Why getting healthy is more than simply choosing between diet and exercise routines
• The process Janna uses to help her clients create lasting, sustainable health results
• Why she believes the first step to improving your health is to evaluate your mindset
• The type of clients that benefit the most from her online health program
• The three key criteria involved in Janna’s online health program
• What Janna wishes - and predicts - for the future of the health revolution
• Why she believes it’s critical to provide more health education and prevention to children at a younger age
• Her opinion on the health ‘gadgets’ and technology currently available in today’s digital society
• Using daily walks as a tool for meditation and recharging your energy
• Her vision for her business and the health revolution for the next five years

Connect with Dr. Janna Scharfenberg:

• Website
• Facebook
• Instagram
• YouTube

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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When he’s not binge-watching reality TV shows or buying everything in Target’s Dollar Spot, Tyler J. McCall is busy teaching online entrepreneurs how to grow their businesses through Instagram. He is an Instagram and social media marketer, strategist, and Real Housewives fan. He draws from his marketing experience of over ten years - in both businesses and non-profit organizations such as the YMCA - to teach his students how to grow and cultivate an Instagram community through genuine connections and intentional conversations.

In this episode, Tyler shares his ideas on connecting with Instagram followers to convert them into customers. He explains how his experiences of working with nonprofits helped him understand how to use Instagram genuinely and intentionally. He reveals the reason he always recommends his clients approach their Instagram audience with a “people-always” mentality. He also illustrates how to use your Instagram Stories and feed to build a connection.

“You need to connect with your followers that goes beyond monetizing that relationship.” - Tyler J. McCall

In This Episode of The Sigrun Show:

• What working at YMCA taught Tyler about using Instagram for business
• Why Tyler’s connection with his Instagram followers makes him a better marketing affiliate
• How to get your Instagram followers to buy your products
• Approaching your Instagram audience with a “people-always” mentality
• Get clear on who you want to follow you on Instagram
• How consistency can grow your business on Instagram
• Leveraging Instagram Stories
• How to get more people to follow you on Instagram through proactive follower growth
• Why you should avoid sending cold direct messages
• Ways to leverage other Instagram users’ audience to build your own
• Why you should create Instagram content that isn’t just about your product or service
• How to spark and sustain conversations on Instagram

Connect with Tyler J. McCall:

• Follower to Fan Society
• TylerJMcCall.com
• Tyler J. McCall on Instagram
• Tyler J. McCall on Twitter
• Tyler J. McCall on Facebook
• Tyler J. McCall on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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I’m very proud of my Mastermind and SOMBA members who have achieved many breakthroughs in 2019. I asked them to share their ‘Year in Review’ posts within our community and in turn, I want to share these with you. Below you will find a roundup of their inspiring achievements this past year.

Lifestyle coach Michaela Schächner created an online course during SOMBA Kickstart and with her upsell, made back the money she invested after only three months, becoming one of three women who got awarded for their success. Read her full review in German.

Personal stylist Ingrid Angehrn Dewulf decided to invest in herself and signed up for SOMBA. After having worked with her clients one-on-one, she developed her first online course. SOMBA gave her the community she needed to exchange ideas, advice and support. She ended up working with 1030 women in 2019. Read her full review in zGerman.

Life coach Daniela Persike moved back to Germany after six years in Barcelona, learned how to deal with stress, worked on her mindset and drew strength from the SOMBA community. Read her full review in German.

Michelle Petit decided that 2019 was going to be the year in which she put herself out there and started her online business in interior design. SOMBA helped her overcome her negative beliefs and follow a new dream: Quitting her corporate job and fully living of her online business. Read her full review in English.

During SOMBA Summer School, content coach Judith Peters made her online course about sending out the best newsletters and had 200 sign ups. It was such a success that she went on to use the course to complete her signature program. Read her full review in German.

2019 was a year of masterminding for hypnotherapist and art life coach Jenne Ragazzo-Chase. She learned to become more visible, to invest in herself and even became a SOMBA mentor! Read her full review in English.

Personal brand specialist Anne Retter became a SOMBA mentor, ran her first VIP group coaching program and created a new program that combines masterminding and coworking. She came second out of 400 participants for an award celebrating self-employment and small businesses. Read her full review in German.

First official SOMBA coach Anke Beeren doubled her revenue as mastermind mentor in 2019, took part in three SOMBA launches as affiliate and sold out three of her own group programs. Read her full review in German.

Lucy Eckley, personal brand story expert, announced in front of 450 people that she will start her own podcast by March 2020. She ran her first group workshop and online course with over 20 active participants. Read her full review in English.

Transformation coach Viola Heller ran two online courses, wrote her first blog post and learned how to come out of her comfort zone. She found a new home and took up her old passion: dancing. Read her full review in German.

Style coach Elke Puls helped 25 women find their ideal colours, had 200 participants in her online course, recorded 33 episodes of her podcast and grew her team to four people. Read her full review in German.

In 2019, clarity coach Dolores Andrew-Gavin was searching for her own clarity. SOMBA Summer School helped her to focus and create her best ever online course. Read her full review in English.

Janna Scharfenberg travelled through Europe with her husband and daughter for six months while growing her online business around healthy living. She published her first book in May, ranking on two bestseller lists of Amazon and tripled her revenue – all while expecting her second child. Read her full review in German.

Artist Heather Matthew travelled to Iceland to undertake an artist residency and created her first online course. She got clear on her mission to take creativity to a larger audience and overcame her insecurities. Read her full review in English.

Lena Busch reached six figures helping mothers realize their businesses, retired her husband and recorded 20 episodes for her new podcast. Read her full review in German.

“Mama – be wild!” is Julia Mack-Amanatidis motto, by which she fully lived in 2019. She became a mother for the fourth time, learned all about setting up a newsletter and using social media to promote her mother coaching business in SOMBA Summer School and created her own online course with 78 participants. Read her full review in German.

Content coach Ina Mewes launched her podcast and did a makeover of her website. One of her blog posts ranked on first position on Google. She decided to invest in herself and learn how to say no. Read her full review in German.

Want 2020 to be your year of breakthroughs? Then join SOMBA. The deadline to join is Thursday 10 pm CET.

Music coach Maria Busqué learned how to get more visibility through social media and sold out her three-day retreat for musicians. Read her full review in German.

Business coach Jo Bendle signed up for a 12 month mastermind for the first time and went through a big mind shift. She spoke on two international stages, hosted workshops and VIP days around the world and ran a retreat herself. Read her full review in English.

Eva Peters helps her clients take their business ideas online. She turned her online workshop into a group program and is running it for the 10th time this January. She launched her podcast, started a Facebook group and gave 13 webinars. Read her full review in German.

Dance professor Gudrun Mahlberg made an effort to gain visibility through social media and was found by clients through Instagram and YouTube, got her first VIP client and performed on stage for the first time after 12 years. Read her full review in English.

2019 was all about public speaking for coach and mediator Leyla Okhai. She was a podcast guest on two key podcasts which inspired her to create her own podcast. She also got invited as a guest speaker for ASOS and keynote speaker for the University College London and won two awards. Read her full review in English.

Communication coach Manuela Festl created her first online course and because of the positive feedback, went on to offer a group program. Read her full review in German.

Life coach Gudrun Otten created her first online course with 21 subscribers, became a grandmother to a second grandchild and figured out the perfect name for her podcast and launched it with 17 episodes. Read her full review in German.

Jane Schmidt created an online course, went live on Facebook, held a webinar and got great feedback from her 70 course participants. August became the first month in which she could fully live off her online business as content and SEO coach. Read her full review in German.

Martin Meitza ran his online coaching business while being on a road trip from Dubai to Germany and planning his family’s move back to Germany. He grew his email list from 0 to over 600 and created four online courses with over 100 video tutorials. Read her full review in English.

SOMBA Summer School Winner Lena Küssner went from 0 subscribers to over $10K in revenue in only 8 weeks. She started selling her coaching packages helping people to brand their business, was able to quit her job and got invited as a speaker for an online summit. Read her full review in German.

Martina Fuchs wrote a pocket guide on expert branding, found inspiration for her passion project and decided to take her business to an international level in 2020. Read her full review in German.

Marketing project leader Angelique Dujic decided to build up her own online coaching business around teambuilding from zero, created her first online course and started blogging. Read her full review in German.

Empowerment coach Olga Homering joined a speaker workshop, overcame her fear of public speaking and spoke to 1000 people from a stage. She contributed chapters to two different books and will publish her own in 2020. Read her full review in German.

Carola Epple decided to take her start-up business online and started offering behavioral therapists virtual reality videos to treat their patients. She launched her first online course during SOMBA Kickstart, held a webinar and got 15 clients. Read her full review in German.

Sunray Dollase helps her clients clean up and organize their lives, developed an online course and helped 94 subscribers to manage their time differently. She published her own bestselling ebook and created a brand new sales page. Read her full review in German.

Web design expert Daniela Retzl launched her ebook, overcame her fear of live videos and got invited as a guest in a podcast. She developed a brand new online course with 90 participants. Read her full review in German.

Tanja Francisco was working as a teacher but didn’t feel fulfilled. Through SOMBA Summer School, she started her own online business, created her first online course with 19 participants and realized her lifelong dream of buying a motorcycle. Read her full review in German.

Birgit Nora Schäfer quit her job and suffered the loss of her mother, but kept believing in her dream of accompanying people affected by a heart attack on a psychological level. She found great support in the SOMBA community and turned her online course into 1-1 coaching. Read her full review in German.

Nutritionist Claudia Nichterl opened up the doors to her own online academy for nutrition and health and immediately sold out her main program, a 12-month course. Today, she says she has finally arrived where she always wanted to be. Read her full review in German.

Journalist and communications coach Christina Teuthorn-Mohr decided to help women realize their dreams online. She found her first one-on-one clients and is planning her first online conference. Read her full review in German.

Iris Seng helps women find their story and use storytelling for their business. She switched from just providing content in her Facebook Lives to doing interviews, had five launches and made five times more revenue compared to the previous year. Read her full review in German.

Agnieszka Gaczkowska learned that taking off with her online crocheting business and having time to spend with her family was due to one important skill she learned in 2019: delegate tasks. She also became a mother for the third time. Read her full review in Polish.

Want 2020 to be your year of breakthroughs? Then join SOMBA. The deadline to join is Thursday 10 pm CET.

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A decade in review is supposed to start with the year 2010 but in order to fully explain the changes in my life in the last decade we need to start with the year 2008.

In 2008 I had moved to London from Iceland to finish my Executive MBA at London Business School. There I attended a life-changing seminar with Tony Robbins called Unleash The Power Within. I sat down on the second day of the seminar next to a man, called Martin, who first became a friend but after meeting again at another Tony Robbins seminar we became more than friends. Instead of becoming the CEO of Nissan in Sweden I took a leap of faith and moved with one suitcase to Switzerland to live with a man that I barely knew. It was not an easy decision and the first months together were difficult as we were getting to know each other. But the more time we spent together the more we fell in love and I started to think, maybe this is the love of my life.

In 2009 after looking for a job for six months in Switzerland where I now lived, I finally found a job and became a managing director at a medical technology company. Everything was new to me, I was still getting used to being in a relationship, living in a little village and now a new job in a field that I knew nothing about. I also had become a stepmother of two little boys, age 3 and 4, and this was a role I never expected to have as I wasn’t planning to have children of my own. Turns out that I am a good stepmom, enjoyed the role, and have over the years given my boys guidance on many things that will help them become good grownups. Martin and I loved spending time together, playing golf and traveling.

In 2010 I started to get sick. Pain was not unfamiliar to me, I had sometimes had back pain and headaches, but this was different. I started to get a strong pain in my shoulder. I felt it most strongly after driving for an hour so my conclusion was to drive less. But after a while I also got the pain without driving. The pain started to pop up in my neck, a pinching ear pain and very strong headaches. I started to wonder if this had something to do with my job. My employer got me a special chair but then my table was even higher and I had to hold my hand up to be able to work on the computer. I took a 3-week summer vacation and decided not to touch a computer in the hope the pain would go away. When I got back the pain was even stronger and by November it was so bad that I couldn’t work anymore and went on medical leave.

In 2011 I continued being sick and in total my medical leave was 7 months. My employer at the medical technology company fired me for being sick but as luck will have it, I was offered a job the day before I got fired. I was excited about the new job but had to wait to start until I recovered which wasn’t until the summer. I became the country manager of an Icelandic software company and my boss was only an hour away, also living in Switzerland. The best thing about the job was that I could work from home, the worst part was that many of my clients were an hour-drive away. The pinching pain in my shoulder always came back after every drive. I enjoyed my new job in many ways as it was a startup but acquiring clients through cold-calling was not my cup of tea. I also started to wonder if it was really worth having a country manager in Switzerland.

In 2012 Martin and I got married after being together for 4 years. The relationship was now tried and tested and I had almost fully recovered from the repetitive strain injury. We invited friends and family from Switzerland, Germany, UK and Iceland and 80 people came to our wedding. It was a beautiful ceremony in an Icelandic independent church with a red-haired priest who said “you may now kiss the groom” followed by celebrations in downtown Reykjavik, Iceland. I had wanted a June wedding because then the sun doesn’t go down. A month after the wedding we traveled to Greenland for our honeymoon. It was an unforgettable 5-day experience where we saw beautiful arctic sunset every night, lots of icebergs and wildlife. Just before the honeymoon I had lost my job so I was unemployed again, the second time in two years. I saw this as a clear sign that I should now start my own business.

In 2013 I was looking for the perfect business idea. I did a couple of online courses but they were only a few weeks long and then the support was gone and I was lost. I had hoped by doing these courses I would figure out my business idea but I didn’t. I had all kinds of ideas, writing travel books, becoming a professional photographer, setting up an online shop with Icelandic design. None of the ideas sounded great so I was running in circles and overthinking every step. In the end I got so frustrated with my lack of progress that I set myself a deadline of getting my website up and running in 2 days. I did and I published my first blog post “Why ‘Start before you are ready’ is the only way”. What followed were a series of blog posts on how to find your passion and a profitable business idea. By the end of the year I still didn’t have a clear business idea but I could feel that it was just around the corner.

In 2014 I finally started my business. It was like in the Alchemist, the business idea had always been there, right in front of me but I just hadn’t seen it. Of course I was supposed to be a business coach, after being a successful CEO for 10 years and having an MBA from one of the best business schools in the world. And I wanted to help women overcome their doubts, start to believe in themselves and turn their passion into profits. I put a button on my website for one hour business coaching and on March 26th, 2014, the first person bought. That’s when I knew that this would work out although I wasn’t sure yet how. In the middle of the year I started with weekly webinars and by the fall I had over 1500 email addresses on my list. I bit the bullet and hired a business coach to get over my fear of selling. And even before we started to work together I had the first breakthrough and sold a six week coaching package. I learned to launch and by the end of the year I had made $72K, there of $55K in the last three months of the year.

In 2015 I started attending conferences and events. My first event was Money Bootcamp with Denise Duffield-Thomas in London where I met a lot of women who I only knew from the internet. Suddenly the world was so small and everything felt so doable, and many of them knew me from my weekly webinars, I was starting to become known. - As a side note, Denise Duffield-Thomas is a keynote speaker at the Selfmade Summit in Reykjavik, Iceland in June this year! - My second event was a big conference in San Diego called Social Media Marketing World and even without knowing anyone there, I had a great time and made an effort to get to know some of the speakers. - As a side note, the event organiser of Social Media Marketing World Phil Merson is one of my advisors for the Selfmade Summit. In spring I attended Off The Charts by Nathalie Lussier and it was there that a light bulb went off. I was in a room with 300 female online entrepreneurs and I realised that I wanted to create something like this in Europe, a conference and community. In May 2015 I gave my TEDx talk after months of preparations and still today I am proud of my talk and the message. In October I got my first international speaking engagement when I spoke at Lisa Larter’s One Day event Money Mindset and Marketing. There another seed was planted, I wanted to do more speaking and definitely have my own event sooner than later. By the end of the year I had doubled my revenue to $164K.

In 2016 I joined my first mastermind that included 3 in-person retreats in US and Canada and I went on my first cruise, an Abraham Hicks cruise in Alaska. I was traveling a lot and mostly alone but I got great support and encouragement from Martin, my husband, super fan and biggest critique. He even started to suggest that I could retire him since I was doing so well in my business. I thought he was joking but he wasn’t. The signs were there that his job was not as secure as we thought it was and after 10 years with the same company he lost his job in the fall of 2016. This gave me an extra boost to ramp up the business and have my biggest launch so far, $230K. By the end of the year I had again doubled my revenue, now to $340K.

In 2017 I created SOMBA, Sigrun’s Online MBA, a 12-month program for women who want to build a profitable online business based on their passion. I was no longer offering 1-1 coaching, I had replaced all my income with group coaching since two years. Martin joined the business as a COO and this allowed us to spend a lot more time together. We joined a mastermind in California with 4 in-person retreats and even brought the boys with us to one of the retreats. My dad was diagnosed with bone cancer in May 2017 and that was a huge shock to me and my family. I changed my travel plans and managed to stay 50% of the year in Iceland, including 5 weeks summer holiday with the boys, like we do every year. By the end of the year I had tripled my revenue and finally crossed the magical million dollar mark.

In 2018 I also spent 50% of the year in Iceland, mostly alone, so I could see my parents. After the fast growth of the year before I was struggling with growing pains. I knew I needed to expand my team but I somehow wasn’t ready yet. Martin and I were still in the California Mastermind and for the second year in a row we took the boys with us to one of the retreats, this time in San Diego. My dad was feeling a bit better which was a relief, although we know it is a temporary condition. I was running 4 mastermind groups and building out SOMBA while I also started to create a new group coaching program called Momentum. I got the courage to book the venue for my upcoming conference The Selfmade Summit and started to see how my vision of a worldwide impact was coming to life. In November I attended Iconic with Ali Brown and decided on the spot that she would be my next business coach. By the end of the year I had made $1.5M in revenue.

In 2019 I took advantage of the fact that my dad was feeling a lot better and spent only 3 months in Iceland and ramped up my travel. Overall I was 165 days on the road and mostly business trips to the USA, Canada and other European countries. Martin traveled with me on many of the trips but he also always made sure to go regularly back to Switzerland to take care of the boys. I was in two masterminds in 2019. That wasn’t the original plan but when my previous business coach offered a special 7 Figure Mastermind I couldn’t resist. This was the year where I finally got over my resistance and expanded my team which now counts 10 people in my core team and 20 people in my expanded team. In November, Martin and I, went on an 18-day cruise over the Atlantic ocean as preparation for our dream cruise which will be on our 10 year anniversary. Then we plan to go to Antarctica. By the end of the year I had made $2.2M in revenue.

This was a 10 or actually a 12 year review. It is truly amazing what is possible in 10-12 years. In 2008 I wasn’t planning to have my own business or change the world but a seed was planted at a Tony Robbins event. There I wrote down a vision of having my own business and making a million dollars plus achieving gender equality.

Today I have my own business, I am making multiple million dollars and I am accelerating gender equality through my work. By helping women start and scale their businesses to six and seven figures I am ensuring that women will become financially independent and create their own wealth. And that’s how we truly will achieve gender equality.

“We tend to overestimate what we can do in a week or a month.
But we underestimate what can be achieved in a year or a decade.” - Sigrun

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Jen Lehner is an extraordinary woman who founded the Front Row Mastermind - a group that has been labeled as one of the Top 10 Facebook Groups to Join Before Quitting Your Day Job by Fast Company. Her expertise includes digital marketing and systems strategy. She also spends her days as an adjunct professor of Digital Marketing at Cleveland State University. Jen lived in many different places as a child, from North Carolina, Georgia, Texas, Boston, and South Carolina to the Philippines and Africa - and currently enjoys life in Ohio with her husband and three children.

Jen shares how she helps solopreneurs and entrepreneurs avoid the overwhelm of running a business by hiring virtual assistants (VAs) from the Philippines that are a perfect match for their clients. She discusses the hiring system she created when vetting virtual assistants and how to offer more value to your VAs in addition to pay, so they can grow with you and your business. Jen also shares how the front-row mindset impacts your business and the way you lead your team.

“If your VA has a sense of ownership in your business, then you have something so much more than a contractor.” - Jen Lehner

In This Episode of The Sigrun Show:

• What “Front Row” means to Jen and why she chose it as the name for her business and podcast
• The different mindsets of people who sit in the front row versus the back row
• What persuaded her to start a local consulting job and how it led her to create online courses for entrepreneurs
• The problems and apprehensions most entrepreneurs have with hiring a virtual assistant
• One of Jen’s favorite parts in the hiring process
• A crucial value to instill in your VA and how you can achieve this goal
• The minimum hourly rate to offer a Filipino VA and why you shouldn’t go lower
• How she determines whether to hire locally or overseas
• What a “Wish List” means to Jen’s business
• How to determine the status of your VA’s employment

Resources Mentioned:

• Jen's Flowchart
• Onlinejobs.ph
• Loom
• Google Sheets
• Skype

Connect with Jen Lehner:

• JenLehner.com
• TheFrontRowCEO.com
• Jen Lehner on YouTube
• Jen Lehner on Instagram
• Jen Lehner on Facebook

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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2019 A Year in Review My word for 2019 was BOLD and it has definitely been a BOLD year, although completely different from what I anticipated. I expected myself to be more BOLD on the outside - externally and visibly - but instead this year has been more about catching up with the fast growth of the previous two years and having a BOLDER mindset. It all makes sense in hindsight but there were definitely times where I felt as if I was not living up to my word for the year. As I am writing this review, I feel immensely grateful for everything that has happened this year and I can absolutely see how it is helping me to become ready for a new and BOLD decade.

Quick snapshot of 2019 $2.2M in revenue
12 team members
158 travel days
1 new eye

Big Travel Year 2019 was a big travel year and I loved every minute of it! I spent 122 days at home in Switzerland, 83 days at my second home in Iceland and 158 days on the road. What may sound exhausting to some, is exciting to me. I love traveling and it is one of the reasons I wanted to build an online business. I don’t want to have a local team or a local office. I want to be able to work whenever and wherever and that’s what I am doing - and I love it.

Below is my travel schedule for the year, month by month.

January:
5 days Reykjavik → 20 days Zurich → 4 days Toronto → 3 days Phoenix

February:
→ 4 days Laguna Beach → 7 days Reykjavik→ 3 days Zurich → 7 days Nendaz (Switzerland) → 6 days Zurich

March:
→ 3 days Amsterdam → 4 days Zurich → 10 days Reykjavik → 4 days Phoenix → 2 days San Diego → 3 days London → 4 days Reykjavik → 1 day Zurich

April:
2 days Zurich → 12 days Dubai → 2 days Zurich → 1 day Amsterdam → 5 days Alicante → 4 days Zurich → 2 days Ascona → 1 day Zurich → 1 days Phoenix

May:
2 days Phoenix → 13 days Zurich → 4 days Valencia → 6 days Reykjavik → 6 days Brand (Austria)

June:
→ 3 days Chicago → 4 days Zurich → 7 days Nendaz (Switzerland) → 12 days Zurich → 4 days Brand (Austria)

July:
→ 6 days Zurich → 25 days Reykjavik

August:
13 days Reykjavik → 9 days Zurich → 3 days Reykjavik → 6 days South of Iceland → 1 day Reykjavik

September:
1 day Reykjavik → 3 days Phoenix → 25 days New York → 1 day Phoenix

October:
→ 46 days New York → 26 days Zurich

November:
→ 4 days San Diego → 3 days Phoenix → 9 days Los Angeles → 4 days Zurich → 10 days Transatlantic Cruise(Genova, Marseille, Barcelona, Malaga)

December:
8 days Transatlantic cruise (Barbados, Antigua, St. Maarten, Martinique, Guadeloupe) → 5 days Zurich → 2 days Stuttgart → 4 days Zurich → 4 days Alicante → 8 days Reykjavik

The biggest traveling highlight of the year was going on a transatlantic cruise. I had been on a cruise once before when I went on an Abraham Hicks cruise to Alaska in 2016 but Martin, my husband, had never been on a cruise before. Since we are planning to go on a 3-week Antarctica cruise in 2022 to celebrate our 10 year wedding anniversary, Martin wanted to go on a cruise once before to see if he liked it. Turns out that we both loved it, especially the days at sea. On my previous cruise there were 2 separate days at sea but on this transatlantic cruise there were 5 consecutive days at sea.

There was something magical about crossing the Atlantic, the soft movement of the ship and the endless sea with not a single ship in sight. Martin and I were both able to completely relax and recharge which was so needed after a busy year. We are now even more excited about our dream cruise in 2022 to Antarctica where I’ll make my dream of seeing penguins in their natural habitat a reality.

Growing Pains Let’s rewind back to the end of 2018. I was feeling tired. In August 2018 I started a brand new group coaching and accountability program called SOMBA Momentum and I was also running 4 mastermind groups; 2 Momentum Masterminds, 1 Accelerator Mastermind and 1 VIP Mastermind. The plan was to retire the 2 Momentum Masterminds in favour of the new SOMBA Momentum program but for 4 months I was running 5 group programs instead of ideally only 3. I was running too many programs and I was running out of energy and I realised it. The year was coming to an end so I knew I could pull through but I began to wonder about 2019.

In October 2018, I started to think about merging two of my higher level masterminds, Accelerator and VIP, into one. I wanted to have more space and time in my calendar to be creative, create more content and finally write a book. Instead of taking a swift decision I went back and forth on whether I should merge Accelerator and VIP into one program or wait and see how many signups I got. To say that I agonized over this is an understatement. Since I was so indecisive on what to do, I also didn’t do my best at marketing both programs. And suddenly it was almost Christmas and I realised that I had to make a decision.

On December 23, after one more sleepless night over this decision, I finally sent an email to those who had signed up for these two programs and announced to them that I was merging the two programs and upgrading all of those who had signed up for Accelerator to VIP. Of course Accelerator members were ecstatic about the change but I didn’t feel so good for those who had already signed up for VIP so I gave them an extra bonus too. I felt relieved after the decision like I do after every big decision I make in my business. And then I thought to myself, why didn’t I make this decision right away in October?

Besides merging two programs, I also had to take a hard look and see if there was anything that I could stop doing or at least pause for a while. Already in October I had stopped recording new episodes for Sigrun Sparks which is a 90 sec daily audio experience. Still today my team is running the 100 episodes that I created from May to September 2018. In my mind I have just paused the production of new episodes and when the time is right I will start again.

At the end of December 2018 I didn’t have the energy to record any new episodes for my podcast The Sigrun Show so we re-ran older episodes that I felt were good but hadn’t received the downloads they deserved - and this turned out to be a good idea. I didn’t have to record 10 new episodes and these episodes got a new life.

The decisions to stop something, merge something or pause something are not easy but through this experience I believe I am much more willing to make a decision like that and make that decision faster than I was before.

I had more growing pains to go through in 2019. It had been clear since I tripled my revenue from $340K to $1M in 2017 that I needed to grow my team but still hadn’t.

There was something holding me back and I couldn’t pinpoint what it was. Was I worried about the investment? Not really but maybe a tiny bit. Was I worried about not finding the right people? Partly yes as I had hired and fired a lot of contractors over the years. Was I worried about the time it takes to train them? A little bit. Was I worried about changing the team dynamic? Somewhat I guess. But overall I didn’t have a clear answer on why I wasn’t growing my team when we so obviously needed more help to achieve all the goals that I wanted to achieve.

As I stood in front of my mastermind group in February 2019 explaining to them my vision and listing all my goals for 2019, I realised that the biggest thing holding me back was my resistance to growing my team.

My mastermind buddies were amazed how far I have grown my business with such a small team but it was crystal clear to everyone in the room that the only way I was going to achieve my goals was to build a bigger team. Then one of my mastermind buddies, who rarely speaks up unless she has something important to say, said: “Sigrun, I think the reason you are not growing your team, is that you want to prove to the world, to women, that you, as a woman, can do it all on your own.” Boom! That hit me.

Yes, I want to prove to myself and prove to other women that they can do it. And my mastermind buddy continued: “Sigrun, you’ve proven that you can do it, you’ve already built a million dollar business”. Boom! Yes, I have. “Now build a dream team to achieve your vision”. She hit the nail on the head and I felt something being released, the resistance was less.

The day before that memorable hot seat I had written and published three job descriptions. We took our time with the hiring, the ad was up for over a month, we got over 300 applications and then my team interviewed potential candidates and we gave them tests to complete. We ended up hiring 4 employees instead of 3, although a few months later we had to let one of them go.

Overall I added 5 members to my team in 2019, plus I hired an event manager as a contractor and 4 new coaches for my programs. Today I feel no resistance to growing the team, actually I feel the opposite, I am constantly thinking about what role I want to hire next and if I know someone I could hire. I am really enjoying building a dream team.

Living in New York In February I said to my husband:
“I would love to live in New York for a month.”
“Let‘s do it”, he said.

A few hours later we found the perfect studio apartment in the middle of Manhattan.

The dream of living somewhere else for a month was no longer a dream.

It was going to happen and it happened in September 2019.

We moved to New York for a month without big plans. Interestingly, I got several invitations to events even if I didn‘t tell anyone that I was going to be in New York. Somehow the Universe sent me people and/or events that happened exactly during the time I was in New York. And of course I took advantage of that.

The first thing we did was to set up our office space. As luck would have it, there were two tables in our studio and two monitors! We had to get a few things, like a stand for my microphone and keyboards as we had not thought everything through when we packed for the trip. Martin didn’t mind going shopping because all the things we needed were in our favourite shop in New York - B&H. I think Martin went there at least 4 times during our stay if not more often.

We quickly established a routine in our new home-for-a-month. Martin would go to Starbucks in the morning and get a Latte Macchiato for himself and a Chai Tea Latte with almond milk for me. We would work in the morning from 9am to 12pm and then go to lunch at one of the many restaurants around our area.

We would then work in the afternoon from 1pm to 6pm and then go out for dinner. Our studio apartment had a decent kitchen but neither of us like to cook and New York just has so many great restaurants.

The view from the apartment was amazing so I took a picture every morning and every evening. I also used the opportunity to have a photoshoot in New York, right after I arrived. We did one inside the apartment and another one outdoors just before we left New York.

September turned out to be a great month to go to events and meet people. The first event I went to was Marie Forleo’s book launch in New York were I met a few fellow B-Schoolers (I did B-School in 2013) and fans.

I met up with Jon Briggs who does trailers for people like Mark Schaefer and Gary Vee and he introduced me Steve Cohen, the most connected man in the world and producer for the Altucher Show. Steve then invited me to attend two events with James Altucher, one was were he did stand-up comedy and the second one was with Ryan Holiday where they were discussing his new book. At that event I met Derek Halpern, who sat down at my table.

And then I was invited to Selena Soo’s VIP Networking Dinner with 30 other entrepreneurs and media people. You may or may not know the people I have mentioned. My point isn’t the name dropping but the fact that you can meet so many people in New York is amazing. No wonder a lot of entrepreneurs live in New York!

New eye 2019 was the year that I finally had an eye operation. Since 6 years I’ve known that I have a cataract in my right eye. I didn’t see it coming, it happened gradually. I was having all kinds of issues in the right side of my body which were not all explainable so I thought about going to the eye doctor. The eye doctor didn’t see anything wrong with my right eye, so I asked him to look again. And then he shouted: You have a cataract! I was in shock. Isn’t that something that 70-80 year old people get?

Obviously there are exceptions and I am one of them. The eye doctor wanted to operate right away but I didn’t trust him. I believed him when he said I had a cataract but I didn’t think operating so fast was a good idea and also not by a local eye doctor that rarely does eye operations. I got a second and a third opinion, both eye doctors agreed with me to wait. This was six years ago.

What nobody told me back then is that you shouldn’t wait too long. Earlier this year I had lost all sight on my right. I see a bit of colour but that’s it. It is like looking through a white paper bag. Check what you see, it’s not much I can tell you. My husband noticed that my right eye had started to wander off and didn’t look straight. We even started to see this in pictures of me. It was time to have that eye operation. There were two reasons why I waited so long, one was that the more experienced eye doctors recommended it and second, I wanted the latest and best technology. I had done my research and found out that there is a multifocal lens you can get as a replacement when they move your own lens. And I decided that was what I wanted. I wanted to be able to walk around and use my computer and read a book without glasses.

In July I had an appointment at an eye clinic in Zurich. They did all kinds of test on my right eye but it was very hard to measure anything because my right eye is like a white paper bag where I don’t even see what I am supposed to be looking at. The results were devastating, even more shocking than having the cataract in the first place. You cannot have the multifocal lens, the eye doctor said. I was in shock ... and cried when I got outside the eye clinic. I had waited too long…

But I had been waiting too long to get the right treatment and was not willing to take no for an answer so I asked for a second appointment with the head doctor of the clinic. An appointment was set up for August and I flew especially from Iceland to Switzerland. At the clinic I was first sent to a different doctor who told me all about a test that we had to do to simulate the eye operation. I asked again to see the head doctor and after a bit of back and forth I could finally see her - and she agreed to the multifocal lens that I originally wanted. ⠀⠀⠀⠀⠀⠀⠀

A date for the eye surgery was set - Tuesday October 8, 2019. According to the eye doctors all went well but it took me a few days to recover. Within 2 days I could see 100% with my right eye and it was amazing to be able to read a book and sit at computer without needing glasses.

A few days later though, my eye sight dropped to 60%, I noticed as we were driving that I couldn’t read the motorway signs anymore. The eye doctors had warned me that because my cataract was so strong, that I would most definitely have to have a post-cataract eye laser operation about 3 months after the first operation.

Instead of waiting 3 months the eye doctors decided to do the second operation only 3 weeks after the first operation to improve my eyesight. The date for the 2nd operation was November 18, 2019. I felt an immediate improvement and in the eye test that I did right afterwards I guessed that my eyesight was at 80%.

Just before Christmas 2019 I was invited for a final check and my eyesight had improved even more. Now I have 100% eyesight in my right eye! What a relief after everything. I just need to have the left eye operated at some point but probably not until 2021.

Finances When I read other people’s year in review blog posts, I am naturally always curious about their numbers because I am a business coach and I help women make money. It would be weird if I wasn’t interested in numbers. This is why I’m including this detailed section with my revenue and costs because I know you’re curious, too.

Total Revenue in 2019 was $2M The 2019 results are a $500K revenue increase from 2018 which is over 30% growth. I started the year aiming to double the revenue from $1.5M in 2018 to $3M in 2019 but already by the end of January I adjusted the projection to $2.5M, so I am pretty happy with our results, especially considering all the issues we had with Facebook ads in all of our launches. The revenue for SOMBA in 2019 was similar to our SOMBA revenue in 2018 and the key growth area was my new group coaching and accountability program, SOMBA Momentum.

SOMBA revenue was $1.1M in 2019

Although it wasn’t our original plan, my team and I did three SOMBA launches in 2019.

The original plan was to do two launches, like in 2018, but in January and June, instead of January and September. Our reasoning was that it would be good to have people start just before we run a 60-day summer challenge inside SOMBA called SOMBA Summer School. But our June launch didn’t work out the way we wanted, partly due to Facebook ads and partly due to the heat wave that went over Europe in the week of our launch. That’s why we added a September launch and were able to close off with over a $1M in SOMBA revenue.

Our Facebook ad troubles started already in September 2018 when we hit an invisible daily ad spending limit and couldn’t spend our ad budget. Despite talking to three Facebook ad experts, none of them could figure out what was happening.

It was actually Martin, my husband, who knows nothing about Facebook ads that figured out that there was a limit on our daily ad spend. Our Facebook ad manager was sceptical that this was the reason but after checking with Facebook, turns out that Martin was right and Facebook was willing to increase our invisible daily ad spend limit. Unfortunately this was already on our open cart day so it was too late.

In the three launches in 2019 our Facebook ads issues were around ad disapprovals. We’ve had to completely change the language of our ad copy and also our landing pages and sales pages to get through the eagle eye of Facebook. Getting a lot of ads disapproved increased costs so overall lead cost went up in all three launches.

A lot of time was also spent on writing ad copy, much more than in previous years, which is something we have to factor in now. In our latest launch we feel we have finally got the hang of getting our ads approved and currently our Facebook ads are running smoothly - fingers crossed!

Mastermind groups revenue was $1M

In 2019 we ran two group programs; SOMBA Momentum, a group coaching and accountability program, and VIP Mastermind, a true mastermind program. Both are 12 month programs but the sales process is very different. VIP Mastermind starts once a year, in January, Momentum on the other hand starts at any time. Most of our Mastermind group clients come from SOMBA and therefore we don’t need to run any ads or launch these two programs. In January 2020 starts a new program, RED CIRCLE, which is for women who are already making $500K or more.

Other revenue streams were over $100K

Under other revenue streams falls the Selfmade Summit, my biggest and boldest project to date, happening in June 2020 in Reykjavik, Iceland. We soft-launched our super early bird tickets during SIGRUN LIVE in October and they sold out in 48 hrs.

Net Profit was 10% or $220K

When most online entrepreneurs talk about profit, they actually mean salary, they sometimes even call it take-home-profit. They run their businesses as sole proprietorships and any profit they make is actually their salary.

I’ve always run my business as a limited liability company and therefore any profit my company makes is not my salary but a profit that belongs to the company. In some countries it makes sense to pay yourself dividends from your company profit but in Switzerland that doesn’t make sense because the tax dividends double. First you pay tax on your company profit before you can pay yourself dividends and then you pay income tax on the dividends. The best way to pay myself is through a salary.

When I talk about profit, I mean company profit, after salary, company taxes, depreciation of company assets and currency losses or gains. And that’s a very different profit than the one most online entrepreneurs talk about. I actually don’t want a lot of profit in my business, a 5% profit is more than enough for a business that I never plan to sell.

Instead I want to invest any potential profit into the growth of my business before the end of the year. This investment can be in the form of a new project like a venue for a conference, larger ad budget, expanding my team, creating an investment fund etc.

Next time you hear someone talk about profit, ask them what kind of profit they are talking about.

If I would calculate profit like most online entrepreneurs do I could easily have a 50% profit in my business but that would not be smart business- and tax-wise and that’s why I don’t do it.

Total costs were $1.9M Employees & contractors $700K
The biggest expense in my business is paying people. This includes me and my husband, all employees, all contractors, and all outsourced tasks. My team now consists of 4 full-time employees, 8 part-time employees/contractors, a 2-people podcasting team, 3 external coaches, and I regularly work with photographers and videographers. In addition we have several tasks that we outsource e.g. transcription services. It gives me great joy to be able to employ people and now that I have gotten over my resistance of growing my team, I love building a dream team and paying good salaries.

I pay myself a six figure salary since 2017. For the first three years of my business I didn’t pay myself any salary so I am making up for that now.

Live Event Cost $120K

Once a year my team and I hold a live event in Zurich, Switzerland called SIGRUN LIVE for our SOMBA students and Mastermind members. This year I invested over six figures to fly in my team for a whole week and create an amazing 2-day event for our community. In 2020, Sigrun Live will be an even bigger investment as we are making it a 3-day event, 2 days for SOMBAs and 1 Mastermind day for Mastermind members. My team is already excited and I hope you are excited, too - get on the waitlist for SOMBA if you are not already a student.

Facebook Ads $200K

When my clients ask me which amount they should invest into Facebook ads, I tell them that investing 10% of the revenue you want to have in your launch is pretty normal. If you want to have a million dollar launch, you need to be willing to invest $100K into paid ads. In 2019 we spent 10% of our total revenue on Facebook ads and that was too much. The reason why we spent so much was that we had a lot of issues with ads in 2019.

Affiliates $200K

We work with affiliates to sell our SOMBA program. All our affiliates are former and current SOMBA students or Mastermind members and know the SOMBA program in and out. Their success stories are the best proof of the effectiveness of the program. Affiliates get a 40% commission for every SOMBA sale.

Coaching $90K

I believe in investing forward. I invest a lot of money in masterminds and coaches every year. In 2019, I invested in two masterminds, one was $40K and the other one $50K. If you want to add $500K to your revenue then you need to be willing to invest $50K in coaching. Besides masterminds I also invest in coaching and consulting when the need arrives.

Travel $150K

Travel is a big part of my life and business. This is one of the reasons I started my business in the first place. I wanted to be able to live in two countries and travel the world. 90% of my travel is for business and therefore my travel costs are probably higher than in most online businesses.

Both of my masterminds in 2019 were in the US so I did 6 trips there to attend retreats and other events. A part of the travel costs is travel that my team has taken. I have always had a virtual team but 2019 was the first year where I brought my team together and more than once. In February I flew to Toronto to work with my launch manager and in June I flew my launch manager and my new executive assistant to Zurich. Then for my live event in October I flew in team members to Switzerland from the US, Canada, Italy, and the UK. Under travel costs falls also accommodations and meals.

Selfmade Summit I cannot end a year in review without speaking about the Selfmade Summit.

The seeds had been set for a while. I knew that one day I would do a conference but I didn’t know when or what it would be about.

October 2018 I started to feel ready. My VIP Mastermind clients were in Iceland with me and I decided to show them Harpa, the Icelandic concert hall. If you haven’t heard of Harpa, imagine the Sydney Opera house and then a more modern version with a glass facade at the harbour of Reykjavik. That’s Harpa.

Harpa was built between 2007 and 2011. I originally studied architecture and was fascinated by Harpa from day one. I love how the outer structure of a glass facade changes with the seasons, sunlight and artificial light. It is a building that has been praised in magazines around the world, not just for its looks but also because of its sound.

Harpa was designed as a concert center but equally works as a conference center. It has many multifunctional event spaces plus the main concert hall called Eldborg which translates to fire city.

When I saw Eldborg for the first time, I had to catch my breath, it was so beautiful and fiercely red. I instantly knew it: this was my event space. So when my VIP Mastermind clients came to Iceland last October I decided to show them my dream event space. I booked us a tour of the building and then we came into the red room called Eldborg. They fell in love just like me and then asked me: Sigrun, when are you going to book it?

“Now,” I said. I opened up my laptop and booked the venue.

I put a date on my dream, the rest is just logistics.

The last 12 months have been quite a journey. It’s been scary, frustrating, annoying but also so exciting which makes up for everything else.

I came up with the concept of the conference, decided on a name, worked with three different event consultants to plan the best conference experience, hired an event planner after offers and negotiations from 5 different event agencies, booked speakers and sold out super early bird tickets….

My team and I have been busy creating a one-of-a-kind conference.

And I cannot wait to see you in Iceland June 18-19, 2020.

Tickets are on sale now for The Selfmade Summit in Reykjavik, Iceland.

I wish you a Happy New Year and all the best for 2020.

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Jenny Shih is a strong-willed business coach who loves helping service-based female online entrepreneurs build the business and the lives they want by working 30 hours a week or less. With her training under Martha Beck and Byron Katie partnered with her corporate and project management skills as a virtual assistant, Jenny found her sweet spot and has impacted the lives of over 35,000 women with her expertise in business, strategizing, and management. Even while she recovers from a chronic illness, Jenny has been the household breadwinner for years and has earned multiple six figures while working only a few hours a day.

Today, Jenny shares how she runs a successful online business as the breadwinner of her family despite being chronically sick. She discusses how she left her six-figure corporate job to pursue a highly profitable business that makes her feel excited, alive, and grateful each day. Jenny also shares why she chooses not to share what was going on behind the scenes during her health struggle and what allowed her to continue making creative, awesome things to happen despite her battle with Lyme Disease.

“What is the next thing that feels exciting? What is the next thing that lights me up? Where do I feel a little bit of fire and passion? Follow that thread.” - Jenny Shih

In This Episode of The Sigrun Show:

• Why she believes it was easier to get into online business in 2009 than today
• Why she quit her career coaching business
• Why she stopped building her online presence when she was recovering from her illness
• How she copes with getting better and still keeps the momentum of her business going
• The non-negotiables that she prioritized to stay on top of her business
• What to do to hit your top goals and priorities
• How she keeps a constant six-month waiting list
• The ripple effect that her business creates and the people who benefit from this effect

Connect with Jenny Shih:

• Jenny Shih Website
• Make It Work Online Workshop
• Jenny Shih on Instagram
• Jenny Shih on Facebook

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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It took me 6 years to grow a business that makes over $2M in annual revenue. Today I want to share with you my 8 key lessons on how to grow a multiple million dollar business.

Lesson 1

Stop thinking and start doing.

This is lesson is true, no matter if you are just starting out or already making a million dollars. Overthinking can kill any business and we women are prone to overthinking. I see overthinking as a form of procrastination and self-sabotage.

I wasted about 18 months overthinking my business idea before I was ready to put myself out there and tell people what I do. Of course you need to think things through in life and business and make a plan but then you get to work and take action. I spend 2 days a year planning my multiple million dollar business, that’s all it takes.

Still today, I sometimes go into overthinking mode but I don’t stay there for long because I realise that I am doing it and I quickly snap myself out of it again. And if I cannot do it alone, I ask for help. And if I feel I am starting to get stuck, I ask for even more help. Key is stop thinking and start doing, at every level.

Lesson 2

Invest forward.

This lesson applies at any stage of your business. If you want to grow then you need to invest. If your business is not growing, it is dying. Investing forward is a sign to your subconscious that you are serious about growing your business.

I doubted the need to invest in myself. I had already bought 2 online courses in my first year of business and I thought to myself that I first needed to see a return on those courses before I invested more. But I struggled to figure out how to grow my business without more help. I had been a CEO for 10 years and had an MBA and I had to admit to myself that I needed more help.

My first year in business I invested $5K into a business coach who taught me how to launch. I was a good student and made $55K in 3 months. 10x return in only 90 days! Overall I made $74K in my first year of business.

My second year in business I did not work with a coach or join a mastermind but I had a client who was already making $600K and by being her business coach I learned a lot. Overall I doubled my business and made $164K in my second year of business.

My third year in business I decided to hire my client, the one who was already making $600K. I joined her mastermind for $20K and by the end of the year I had added another $200K to my revenue, a 10x return! Overall I doubled my business and made $340K in my third year of business.

My fourth year in business I was aiming for my first million and decided to join another mastermind. The investment was $25K and by the end of the year I had added $660K to my revenue, a 26x return! Overall I tripled my business and made exactly $1M in my fourth year of business.

My fifth year in business I wanted to double my revenue and continued in the same mastermind. The investment was $30K and by the end of the year I had added $500K to my revenue, a 16x return. I did not double or triple my business as I had a lot of catching up to do from the fast growth from the previous year. Overall I made $1.5M in my fifth year of business.

My sixth year in business I wanted to work with a new coach but then my previous coach surprised me with a new 7 figure mastermind so I ended up joining two masterminds which is not something I recommend you do (unless they are very different). Instead of investing $50K I ended up investing $90K into the two masterminds and by the end of the year (now) I’ve added over $500K to my revenue, a 5.5x return. If I had only been in one mastermind the return would have been over 10x. Overall I will make $2.2M in my sixth year of business.

Return on investment is a concept you need to take into account when you invest into yourself and your business. When I look back at my six years in business there were times where I had a bigger return because I could execute faster and there are times where I had a lower return because I had some catching up to do in my business. Overall I always had a good return on my investments also after the year was over.

So here’s my rule of thumb for investing:

Invest 10% of whatever number you are aiming to achieve.

If you want to add $500K to your revenue you need to invest $50K.

That’s why RED CIRCLE is a $50K investment.

RED CIRCLE is a brand new program I am offering in 2020.

RED CIRCLE is for women who are already making $500K or more in revenue and wand to cross the million dollar mark in 2020, and add another $500K or more to their revenue next year.

RED CIRCLE is more than a mastermind where you make a million, it’s for women on a mission who want to create a movement.

Book a call with my team about RED CIRCLE.

Lesson 3

Have a mission

This lesson is more important once you make multiple six figures. When you start your business it is about achieving a certain lifestyle, whether it is being able to work from home and take care of your family or to live in two countries. But once you can cover your lifestyle, you need a mission. Building a business just to make more and more money is not a mission.

In my first 2 business years my biggest goal was to replace my previous income. Once I achieved that my husband suggested that he could retire, since I was on the fast track to replace his income too. I thought he was joking but he wasn’t.

In my third business year the Universe provided and my husband lost his job. I got extremely motivated to replace both our incomes and have a freedom lifestyle together where we could live in two countries and travel together. I started to set a goal of making a million dollars.

In my fourth business year as I was aiming for the million, I realised I had already achieved all our lifestyle goals and this million wasn’t about me. It was about my why. I had been clear on my why from the start but I hadn’t tied to a money goal until in year 4. I wanted to show women what is possible. I wanted to be a role model for women who want more in life.

In my fifth business year I got even clearer about my mission. I realised that my mission was so big that I couldn’t achieve it with online business alone. I needed to create a movement and start with an international conference for female online entrepreneurs who are all self made. The idea for the Selfmade Summit was born.

In my sixth business year I shared my mission with the world and found a much larger resonance that I would have ever expected. Talking about my upcoming conference in Reykjavik, Iceland has opened up doors to more publicity than my business story ever would. People care more when you have a big mission - and it has a positive impact on your business too.

But with a big mission you need the next lesson.

Book a call with my team about VIP.

Lesson 4

Grow a team

This lesson is for any stage of business, even if you feel you are not ready to hire and grow a team.

I hired my first virtual assistant long before I felt I was ready. I was in my first year of business and didn’t have consistent income yet. Still, I knew that I had to hire help so that I wouldn’t have to do all the repetitive tasks that had emerged in my business.

In year 2 to 4 I had many virtual assistants come and go but one person stayed on my team the whole time and is still with me today. I wasn’t really thinking of building a team but just thinking of outsourcing all the different tasks that needed to get done.

Outsourcing and hiring a team are two different things. It isn’t until you really commit to building a dream team that you can start to feel the true power of having help in your business. This started to happen end of year 5 for me but really became true this year, in year 6 of my business. The earlier you focus on building your dream team the better, I waited almost too long to build my dream team because I thought I could or should do it all on my own. Start today if you haven’t already.

Lesson 5

Create a process

This lesson is for any stage of business, even if you are not making any money yet. It’s all about taking something you do in your business more than once and create a process for it. When you do something for the first time it is a project, when you do it for the second time it should be a process.

When I did my first webinar in 2014 I had to do a lot of different tasks. The second time I did a webinar I started to write down all the tasks and the order in which they had to be done. By the time I did the third webinar I had a process of 60 steps! My process included everything from coming up with the topic of the webinar to sending out the replay. Today, webinars are easier to do but still I have a process with all the steps.

Creating a process can only be done after you do it once as a project - and successfully. Ideally you do it the first time yourself so that you know all the steps but then you can outsource it to someone else or if possible, automate it. Once you have a process you are going to be faster, you are going to make less mistakes, and you can eventually hire almost anyone to execute your process.

Do give you a few examples of what is a process in my business, here’s a short list for you:

• Hiring and firing
• Launching
• Live events
• Podcasting
• Retreats
• Masterminds

Instead of trying to create processes for everything in your business, look at the key areas of your business; your marketing, your sales, your operation, your team and content creation and start with 5 key processes that help you grow your business every single day.

Lesson 6

Network

This lesson is for any stage of business, the networks will change but not the need for networking. Online business is great but nothing replaces meeting people face to face. Networking is the fastest way to more clients and partnerships.

I was a year into my business when I went to my first live event in London where I met over 200 like-minded women. I was immediately hooked and the same year I went to two more live events in the USA. It was a big investment in terms of time and money but still today I benefit from connecting with the people I met 5 years ago!

Attending live events I have built relationships with people who have become my clients, others became mastermind buddies and yet others have been guests on my podcast. Without meeting those people face to face I would not have built these relationships.

As you and your business grow you want to evaluate what type of networking events you go to, whether they are conferences, seminars or workshops. Today I don’t go to the same events that I went to a few years ago as they don’t serve me in the same way anymore.

The Selfmade Summit is for women who want to make good money and change the world at the same time. It’s a conference for self made women who want to take their life and business to the next level. The speakers are all self made women who are bold and have done brilliant things - and will share exactly how they did it so that you can do it too.

Tickets for Selfmade Summit go up on January 1, 2020. If you haven’t secured your ticket, then get your Early Bird Ticket now.

Lesson 7

Vision

This lesson is for any stage of business. Creating a vision is the first thing any entrepreneur should do for their life and business. Without a vision, you have no idea where you will end up. With a vision, you know what you need to do - and more importantly who you need to become.

I’ve created visions since a was a child. My preferred way to create a vision is to physically be in the place that I want to be once the vision becomes true - if that is at all possible. Then I visualize myself being the person that has already achieved all the things I want to achieve.

Already 11 years old I decided to become an architect, I visualized studying in Germany by actually being in Germany. For the next 9 years all my decisions where focused around this vision. And despite being discouraged by family and boyfriend I made it happen. In my mind I was already there and it was done, I just needed to execute it.

The same goes for the Selfmade Summit. I decided to become the person who holds a conference for 1000 women in Iceland. I decided it as I stood inside the concert hall where the conference will take place. I put a date on my dream, the rest is just logistics.

Have you put a date on your dream?

Lesson 8

Focus

This lesson is for any stage of business. It’s so easy to get distracted when you are building an online business but the key to success is to become a focused entrepreneur.

I was all over the place in my first year of business. It wasn’t until after I had worked with a coach for 6 weeks that I got clarity and started to focus on one thing. And within weeks I was fully booked with 1-1 clients. Over the years I have added new programs and stopped other ones.

When you are in the first years of your business and don’t yet have a strong team to keep you focused then you definitely need outside accountability that helps you stay on track.

That’s what we do in the Momentum group coaching program.

Momentum is for women who have started their online business, have an online program and are making some money but are not at six figures yet. This is where many entrepreneurs are prone to get distracted, create too many programs and making too few sales. Momentum solves that.

Book a call with my team about Momentum.

These were my 8 key lessons:

1. Stop thinking and start doing
2. Invest forward
3. Have a mission
4. Grow a team
5. Create a process
6. Network
7. Vision
8. Focus

What is your biggest takeaway from my 8 key lesson of building a business that makes $2M in annual revenue?

Let me know by tagging me in your Instastory or Instagram post, using my handle @sigruncom and the hashtag #sigrunshow.

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Jenny Fenig is on a mission to help ambitious women cash in on their calling and do less while making more by reclaiming their time, energy, and magic. She is a spiritual business coach for fiercely ambitious women entrepreneurs as well as the author of Get Gutsy and the host of the Get Gutsy podcast. She is passionate about encouraging women to use their platform to take a stand and voice their opinion on issues they are passionate about, from business and entrepreneurship to social injustice and politics.

Jenny joins me to discuss why women entrepreneurs need to voice their opinion on issues they believe need to be talked about and how your opinions help you stand out and connect with your audience and ideal clients. She also explains why it’s important to lean into your tribe and overcome your fear of sharing your opinion, speaking your mind, and taking a stand as well as how to cope with the backlash you may receive from voicing your opinion.

“When we have our own thing, we can be real about the message that we feel called to deliver.” - Jenny Fenig

In This Episode of The Sigrun Show:

• Jenny’s career journey and how trusting her inner voice led her entrepreneurial career
• How the world of business coaching has evolved
• Why she believes it’s important for coaches to follow their calling and create a community around that calling
• The importance of having a mission beyond merely building a business
• Getting comfortable with “ruffling feathers” when taking a stand with your business
• Jenny’s perspective on mixing business and politics
• Coping with backlash when speaking your opinion and taking a stand
• Overcoming your fear of taking a stand
• The importance of building your inner circle
• Identifying the kind of leader you are and the kind you want to be

Connect with Jenny Fenig:

• JennyFenig.com

• Free Gift: Reclaim Your Time Template

• Jenny on Facebook

• Jenny on Instagram
• Jenny on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…in one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the leading international conference for women entrepreneurs - The Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Liz Melville is a highly regarded Facebook Ads Specialist who works with industry giants, managing multiple six-figure Facebook advertising budgets every month. Liz also teaches online entrepreneurs - course creators and personal brands - how to effectively create Facebook ad campaigns that will impact their business growth in a way that they get to spend less time working in front of their computers and more time living the life they want.

Liz joins me today to share how she realized the power of Facebook ads and why entrepreneurs still need Facebook advertising despite the many different ways to attract an audience. She discusses the challenges of learning and developing a Facebook ad campaign and how investing in Facebook ads can impact your business and your personal life. Liz also shares the best place to start for those who have never tried using Facebook ads and the best and fastest way to get people engaging with your page.

“There is no more targeted network than Facebook.” - Liz Melville

In This Episode of The Sigrun Show:

• The biggest learning curve for Liz when she started learning about Facebook ads.
• Why your audience may not be engaging with your content
• Where businesses should start showing their content so they can come up with more effective content
• When to start an awareness campaign for a launch and the kind of content to create
• The difference between entrepreneurs who have massive launches and those who are struggling to launch
• The stage your business should be in to start outsourcing the management of your Facebook ads
• Why entrepreneurs should learn the basics of Facebook ads, even if they don’t like numbers
• What to do to get your ads approved by Facebook
• What is word-smithing and why it is relevant when creating your Facebook ads
• How to stay ahead of the game

Connect with Liz Melville:

• Liz Melville Website
• Ads That Convert Podcast
• Liz Melville on Facebook
• Liz Melville on Instagram

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Tom and Ariana Sylvester founded Lifestyle Builders out of their desire to help entrepreneurs grow and support their businesses while living their ideal lifestyles. As the couple’s family grew, they also grew as entrepreneurs running three different businesses. From their business journey, Tom and Ariana have decoded the key to having a thriving business while spending time with the people who matter. They created a system that made it possible to be financially free and live the lifestyle you want, even before hitting retirement age.

Tom and Ariana share how to achieve financial freedom by 35 and their insights and realizations - the things they learned and how they grew - as they dive into their entrepreneurial journey. They discuss how they ended up working together on their current business as their relationship bloomed and they became more than just business partners. Tom and Ariana also share why money comes in easier when you choose to focus not on money but on helping others.

“The goal is never about money. The goal is what can you do when you don’t have to work for a company.” - Tom Sylvester

In This Episode of The Sigrun Show:

• Why the book writing process was a learning experience for Tom and Ariana
• The big wake up call that saved their marriage and life together
• How their entrepreneurial mindset changed from their first business to their third
• Defining what a ‘freedom number’ is
• The two major lifestyle changes they made to reach financial freedom sooner
• How to determine which business model is right for you
• What being retired really means to the couple
• Why focusing on money or your freedom number does not imply that it’s all about the money

Resources Mentioned:

• The Automatic Millionaire by David Bach

• Rich Dad, Poor Dad by Robert Kiyosaki

Connect with Tom and Ariana Sylvester:

• WeAreLifestyleBuilders.com

• Lifestyle Builders Book

• Tom and Ariana on Facebook
• Tom and Ariana on Twitter
• Tom and Ariana on YouTube
• Tom and Ariana on Instagram

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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As the co-founder of Creative Mind Media along with her husband, Debra Maldonado has helped thousands of people around the world discover themselves through their coaching system. Debra is the author of Let Love In: Open Your Heart to Attract Your Ideal Partner and is on a mission to encourage and embolden women to overcome their limitations to find love and live the life they want. She has been featured on ABC News, FOX News, and in Cosmopolitan, and Huffington Post.

In this episode, Debra and I talk about what your shadow is and how you can achieve success in life, including in love and business, if you choose to face and accept your shadow. Debra explains the Creative Mind Method she uses in her coaching programs and how it applies Carl Jung’s theory in her coaching model to help people move forward. She also shares how to unlock your triggers and reprogram the emotion that triggers you through a quick yet fantastic exercise to identify and deal with the events that trigger you.

”The shadow of success is identifying the hidden drivers that are affecting your results in your business.” - Debra Maldonado

In This Episode of The Sigrun Show:

• How Debra’s story came full circle
• How her online course Engaged in a Year helped women discover the “love” of their life
• The difference between the Freudian and Jungiang concepts in psychology
• What a person’s mask and persona are and how they affect their life
• How women end up sabotaging their success because of their need to please others
• The characteristics of people who are most likely to trigger you
• What it takes to be effective women leaders
• Why people tend to mess up their businesses
• What happens if people refuse to deal with their shadow
• What the ‘perfect mirror’ is and the role that it plays in your growth
• The importance of being aware of your shadow to prevent it from directing your life

Resources Mentioned:

• Carl Jung: Wounded Healer of the Soul by Claire Dunne

Connect with Debra Maldonado:

• Creative Mind Method

• Let Love In: Open Your Heart and Mind to Attract Your Ideal Partner

• Creative Mind Method on Facebook
• Creative Mind Method on Instagram
• Creative Mind Method on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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As founder of The Author Incubator™, Dr. Angela Lauria has helped nearly 1,000 authors to write, publish, and promote their books. She has written five exceptional books about how to write a book and have your voice heard, as well as business-related topics such as the Make ‘Em Beg Series. Angela and her team of 45 people continue to help aspiring authors realize their dreams assisting them through the writing process as well as promotion of their published book.

Angela shares the method she developed to write a book the fastest way possible - in about 40 hours or less. We talk about the writing journey that led her to create her company and the ten steps she’s identified on how to write a book that matters, how she developed this framework, and how it has impacted her success as a coach.

“Everything that’s been given to you - the good stuff, the bad stuff - you can use it right now for transformation.” - Angela Lauria

In This Episode of The Sigrun Show:

• Angela’s special recipe in her business
• Why she had to learn how to write books quickly
• The different specialized roles that make for an effective team
• How the team came up with their mantra “Sane, Simple, and Systemized”
• How Angela gets the best employees in the world
• The framework that made her an instant and more efficient coach
• The questions authors need to answer before writing their book
• How to defeat writer’s block
• What made her a genius at frameworks and other people’s frameworks

Connect with Angela Lauria:

• TheAuthorIncubator.com

• Free Downloads! The Author Incubator Library

• Page Up! Podcast
• The Author Incubator on Facebook
• The Author Incubator on Twitter
• The Author Incubator on Instagram
• The Author Incubator on LinkedIn

Come to Iceland in 2020 for the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020!

Buy your tickets at www.sigrun.com/selfmadesummit today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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One of the biggest challenges for many solopreneurs and online entrepreneurs is setting the prices for their products and services. It’s during the pricing process that your lizard brain can really step things up a notch - telling you that you’re not good enough to command the rates you want. It’s when we begin to doubt ourselves, our skills, and the value of our experience. And because of this, we tend to err on the side of caution, giving in to fear and uncertainty by setting our prices low and undercharging for our services.

Today, I discuss my mantra: Client for Every Price and why it’s important for online entrepreneurs to remember that regardless of what you set as your price - there are always clients that are happy to pay it. I explain why female entrepreneurs often struggle with setting fair prices for their products and services and the importance of changing your mindset around your prices. I explain why it’s crucial for female entrepreneurs to dive deep into who their ideal client is when determining the prices for their offers. I also share an example of why pricing is irrelevant when you identify and understand your ideal client.

“There’s a client for every price.” - Sigrun

In This Episode of The Sigrun Show:

• Why many female entrepreneurs struggle to set their prices
• How your prices help you attract the right clients
• How Dyson built trust with the consumers interested in their ‘expensive’ curling iron product
• Why you should set your prices based on the value you deliver
• Why female entrepreneurs need to understand who their ideal client is when setting their prices

Join the 2020 Mastermind Groups Waitlist

Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Paula Rizzo spent almost 20 years as a senior television producer in New York working on local news and national news, and another ten as a senior health producer on Fox News Channel. Using her background and experience in the fast-paced life behind the scenes, Paula has written best-selling books that provide tips and tools on how to be a more productive entrepreneur. With the online courses and virtual workshops she developed, Paula helps experts and entrepreneurs create powerful videos that allow them to be heard and stand out from the crowd.

Paula shares how to avoid burnout and overwhelm while staying productive at work and at home. She redefines what self-care is and how to do it without waiting for your big break as well as how to set realistic daily goals to accomplish the bigger ones on your milestone list. Paula also shares what her new book is about and how it’s going to help entrepreneurs avoid exhaustion and overwhelm.

“It’s very much about picking what those boundaries are - what do you say ‘yes’ to, what do you say ‘no’ to.” - Paula Rizzo

In This Episode of The Sigrun Show:

• Where Paula got the inspiration for the two arms of her business
• How she realized that being efficient is better than being perfect
• How Paula’s work experience in the news helped her mentality in her new role as an entrepreneur
• What makes it easy for her to filter the decisions she needs to make so she can be her most productive self
• Examples of filters she used when deciding which stories to approve for Fox News Channel
• The dramatic turn in her life that made her realize how much pressure she put on herself
• How she reframed her mindset from abundance to scarcity
• What to do if you think you have too much on your plate and on the brink of burnout
• How she makes sure she gets things done
• How to care for yourself without leaving your desk
• Where to start with scheduling your tasks for maximum productivity
• A glimpse of her Self-Care Day and how she manages her week
• How to refuse your instinct to say “yes” to everything
• Why women have more difficulty saying “no” to requests
• How she applies Marie Kondo’s “joy” principle to her decision-making
• How to identify the source of your stress

Connect with Paula Rizzo:

• PaulaRizzo.com

• Listful Living

• Listful Thinking

• Paula Rizzo on Twitter
• Paula Rizzo on Facebook

Join the 2020 Mastermind Groups Waitlist

Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Keri Murphy helps entrepreneurs make a difference in the world by bringing out their natural gifts and ignite the power of their brand. With over 30 years of on-camera experience and 20 years of entrepreneurial experience, Keri empowers others through speaking, coaching, mentorship, and training programs. Her training program, “IT” Factor, has been featured on CNN, ABC, and FOX. Keri's daughter serves as a constant inspiration to continue to inspire and helps others shine brightly, wherever they are in the world.

Keri shares how to overcome your fears of video marketing. She discusses the different types of videos that greatly impact client branding and business revenue and how she retrains her clients' mindset to prepare for their on-camera experience. Keri also shares an outline that helps her clients prepare their video content as well as tips on how to effectively connect with your audience.

“Feel the fear - but get really connected and excited about your purpose, about your passion.” - Keri Murphy

In This Episode of The Sigrun Show:

• Her first national hosting job with the Golf Channel.
• What to do when you press the record button.
• Why connecting with your audience works better through video marketing.
• The different impact a video and a podcast can make to your audience.
• The kind of connections people and potential clients are looking for today.
• Why Oprah is the perfect example of overcoming fears.
• The best way to start your video and hook your audience.
• How much time you have to capture and keep your viewer.
• Two vital questions your audience asks as they watch the first few seconds of your video
• How to be relatable in your videos.
• The easiest way to start practicing and getting on camera.
• What a positioning video is and why it results in a 75% conversion of your business.
• How a personality video drives your brand.
• Examples of product videos and how often you should have these.
• How often you should do Facebook Live.
• How often your audience needs to see you before they buy from you.

Connect with Keri Murphy:

• Inspired Living Website

• Ignite Your “IT” Factor Training

• Keri Murphy on LinkedIn

• Keri Murphy on Facebook
• Inspired Living TV on Instagram

Join me at the Selfmade Summit 2020

Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

Early bird tickets are now available for the largest international conference for women entrepreneurs - Selfmade Summit 2020! Buy your tickets at www.sigrun.com/selfmadesummit today!

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Team Facebook group!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Do you ever wonder why some entrepreneurs are more successful than others? Aside from pursuing further learning and improving service or product offerings, another way to reach success is by joining a mastermind group. Being part of a mastermind group that is right for you and engaging with like-minded entrepreneurs who desire the same things you want are a surefire way to achieve the things you desire -- both personal and professional growth and success.

Today, I dive into how to choose the right mastermind group in 2020. I share relevant decision-making factors such as the right time to join a group, considerations when choosing a coach, and when you should change coaches if you feel like transferring groups. I also share the new mastermind group that will be available to entrepreneurs who want to take their careers and businesses to a whole new level.

“Being a part of a mastermind group can not just help you grow your business, but also dramatically improve your life.” - Sigrun

In This Episode of The Sigrun Show:

• Why most entrepreneurs join mastermind groups today.
• Factors to consider before joining a particular mastermind group.
• How much you should be earning before you join a mastermind group.
• The difference between a mastermind and a group coaching program and how to determine which one is right for you.
• How to pick the right mastermind group for you.
• What to do if you’re considering joining more than one mastermind group.
• Why mastermind members are discouraged from guru-hopping.
• The difference between my VIP Mastermind group and the new Red Circle.
• Why the most significant personal and professional breakthroughs happen at live retreats.

Resources Mentioned:

• Think and Grow Rich Book by Napoleon Hill

• Iconic 2019 by Ali Brown

Join the 2020 Mastermind Groups Waitlist

Are you ready to take your business to the next level? Sign up for the waitlist for my 2020 Mastermind programs. VIP Mastermind is already 50% sold out to existing clients so if you want to join us in 2020 be sure to get on the notification list. Sign up at sigrun.com/masterminds.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Jen Casey is an NLP Certified Master Coach and business strategist who has a passion for helping online coaches and network marketers experience success by shifting the way they perceive themselves, their circumstances, and their business. She created her signature program to equip others to show up and be the bold and effective business leaders they long to be. Jen hosts the Inner Boss Podcast, where she interviews guests who experience great financial rewards doing the things they love.

Jen joins me today to share how she uses NLP in setting boundaries for herself and her clients as she paves the way for client breakthroughs. She dives into the significance of shifting people's beliefs and how she does it to get positive and impactful results for her clients. Jen also shares how to save yourself and your team from a lot of frustration during a group coaching and shares a personal, life-changing story she experienced during one of the masterclass programs she attended in the past.

“Whatever you believe to be true and possible for yourself is the outcome that you’re going to get.” - Jen Casey

In This Episode of The Sigrun Show:

• Jen’s journey from musical theater to network marketing to business coaching.
• Identifying the right time to transition careers.
• How successful people have the zest and courage to take crazy amounts of action for the work they do.
• What inspired her to get NLP certified and how NLP helped her coach her clients better.
• How your language and the picture in your mind affect the results you get.
• Looking at entrepreneurs’ “overwhelm” problems from a different perspective to make the issue solvable.
• How to create different meanings to your physiological responses.
• Why people don’t succeed in what they do.
• How she helps her clients differentiate facts from their beliefs.
• Distinguishing your responsibility as a coach.
• How to better serve your clients by creating boundaries and teaching them how to do it.
• What to do if you feel uncomfortable about setting boundaries for yourself.

Connect with Jen Casey:

• Hey Jen Casey Website

• The Inner Boss Podcast

• Free Masterclass! The 3 Part Customer-Attraction Formula for a Profitable Coaching Business
• Hey Jen Casey on Instagram
• Hey Jen Casey on Facebook

Let’s Make 2019 Your Best Year Yet!

Are you ready to take your business to the next level? We’re now accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis.

Don’t put your success on the back burner! Apply today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Therese Blom is a Swedish massage therapist who found a way to be an online entrepreneur while pursuing her passion for healing. In addition to having an online shop where she sells healing items, Therese’s client demands paved the way for her to expand her business online even more, which led to the creation of her first courses in 2012. Today, Therese continues to help her clients by offering meditation and intuition classes in the Swedish language and looks forward to developing online courses in English.

Therese joins me today to share how she grew her email list by 400% in half a year and how she converted 35% of her audience into paying clients. She dives into how her health condition enabled her to reassess her business and consider other ways of growing it. She also shares how she found a way to convert her offline business, which seemed impossible to do virtually, online.

“Think about what you want and follow your heart.” - Therese Blom

In This Episode of The Sigrun Show:

• Therese’s journey from being a massage therapist to becoming an online entrepreneur.
• How her paying clients grew in only three months.
• Why she did not profit from the online courses she created in 2012.
• How she planned and prepared for her newly launched online courses.
• How Therese converted 35% of her curious audience into paying clients.
• How she hit two birds with one stone when she created her Enhancing Intuition course.
• Why she did not sell her signature program right away.

Build a Wildly Successful Online Business - Join SOMBA!

Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.

If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Juliane Davidshofer is a thriving female entrepreneur who empowers women through holistic coaching and mentoring. In her mission to equip women to experience happier and empowered lives, Juliane organizes retreats, runs transformation centers, and created the Wonder Woman program. She is a successful network marketer and nutritional coach who has been self-employed for three decades and has inspired thousands of women across the globe.

Juliane joins me today to share how she pursued financial and lifestyle freedom when she decided to be a woman entrepreneur. She explains how she discovered her bigger calling and how this has encouraged her to take the necessary steps to impact more women in different parts of the world. Juliane also shares how she trusted the mastermind group process she was in to maximize her impact and how it led to receiving 137 sign-ups for her brand new online course.

“Even if it’s just like a one-woman show, you can duplicate your impact.” - Juliane Davidshofer

In This Episode of The Sigrun Show:

• How Juliane’s entrepreneurial journey began and how she knew that she wanted to work independently
• The people who influenced her to pursue working independently
• What changed her view about online entrepreneurship
• Why working online felt like an “escape from prison” for her
• A significant step she took before launching her online business
• Juliane’s life-changing realizations about planning, creating and running her first online course
• How she turned complete strangers to superfans
• How she gained 137 sign-ups for her first online course
• How her mindset shifted when she experienced the results of trusting SOMBA mastermind the process
• How launching her online course inspired her to offer 1-to-1 coaching programs
• What many women entrepreneurs lack that affects their growth and stability as business owners

Build a Wildly Successful Online Business - Join SOMBA!

Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.

If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Lilli Koisser is a former freelance copywriter turned successful online entrepreneur, coaching business owners and freelancers alike on how to attract their target audience through her unique method: Magnetic Marketing and her online course, "Your Website As A Client Magnet." Lilli educates and equips others on how to draw their dream clients in through search engine optimized web copy.

Lilli joins me today to share how she transformed from being a paid-by-the-hour freelancer to a thriving online entrepreneur. She dives into how she discovered the direction for her business and where she found the courage to take the leap in merging her businesses. Lilli also shares the significance of investing in yourself as well as how her current mentor inspired her to be more and do more.

“There is no figuring it out yourself anymore.” - Lilli Koisser

In This Episode of The Sigrun Show:

• The factors that urged Lilli to consider building an online business
• The first significant investment she made for herself
• How she got ‘sucked into’ the online marketing world
• The turning point that led her to realize that she didn’t want to carry on as a freelancer
• How she realized she had something special to offer freelancers and business owners
• Why Lilli stopped offering free advice, even when she really wanted to help others
• The moment she had a breakthrough with her online business
• Why she feels like she can provide more value to more people now
• How she replaced her copywriting income and how much her income has grown as she runs her own business
• What her new monthly financial goals are as an entrepreneur
• How the stages of the SOMBA program inspired her to become a coach
• How the SOMBA program helped her create her own mastermind group

2X Your Online Business Results in 90 Days!

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Claudia Jainz is a professional organizer who helps people create order, declutter, and organize spaces in their homes. Aside from her in-demand online course, Claudia also teaches her clients how to arrange their possessions to make room for what they need in life. While pursuing her passion and helping others, Claudia still works as a digital marketer and looks forward to being a full-time entrepreneur soon.

Claudia joins me today to share how her first online course resulted in more one-to-one coaching clients, both online and offline. She shares what prevented her from starting an online business despite having everything set up. Claudia also shares why you owe it to yourself to overcome your fears and limiting beliefs to try to find the courage to put yourself out there.

“Try to forget your fears. Try to forget just for a second that you might not do it right or that you might fail.” - Claudia Jainz

In This Episode of The Sigrun Show:

• What led Claudia to start her first online business.
• The limiting beliefs and apprehensions that stopped her from kickstarting her online business.
• How joining SOMBA Summer School helped her put direction to her business.
• The number of people she had on her email list before she promoted her course this summer.
• The encouraging feedback she got from her clients regarding the best part of her online course.
• The unexpected response of her clients to the packages offered after the online course.
• Where clarity in business comes from.

2X Your Online Business Results in 90 Days!

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Lena Küssner has been in the advertising industry for more than 15 years. After years of working in the corporate world, Lena realized that her passion is to help solopreneurs develop their personal brands. Her educational background in Business Psychology helps in the success of her clients as she creates successful attention-grabbing brands.

Lena joins me today to share how she started her online business journey from having zero email subscribers to earning over $10k in revenue within her first 8 weeks and the marketing tools she used to achieve it. She explains the significance of having a few good mentors as role models as you become a role model yourself. She discusses why it’s not possible to determine your capability as an entrepreneur if you’re still working in a corporate setting or if you’re dealings are B2B. She also shares how she transitioned from being a hobbyist or a “good friend who does the job” into a serious and bold online entrepreneur.

“When you have the right tools and the right community and the right mindset, so much is possible.” - Lena Küssner

In This Episode of The Sigrun Show:

• When Lena decided to become a solopreneur.
• How her working schedule has changed since she switched to a part-time corporate job in July 2019(reduced to 3 working days instead of five)
• What she craved in business that she didn’t find while working full time in the corporate world
• How she discovered what her calling is in business
• How she got clients for her business
• What encouraged her to keep going as an entrepreneur
• The online marketing tools she used when she started her business
• How she built her email list from zero to 100 in ten days
• Where her boldness to offer a higher price range for her first online course came from
• What a good conversion rate is for online business

2X Your Online Business Results in 90 Days!

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Merilyn Wilson Beretta mentors self-made executives and has served as a brand architect and strategic director to several award-winning brands. With over 25 years of business experience, she helps entrepreneurs grow their business by building their brand using foolproof strategies. Currently living in Australia with her teenage son, she is enjoying life as a businesswoman and inspirational mentor.

Merilyn joins me today to share why the systems she experienced in the past with different online teachers and programs didn’t work for her. She dives into the steps she took to make her first six figures this year and the support she received from the SOMBA community. She explains why she prefers giving personal live support over automation and how she launched her newest program. Merilyn also shares how her mastermind community helped maximize her potential as a natural facilitator and people developer.

“I needed to follow someone who had a personal brand; who was building, and probably had a similar background, to me.” - Merilyn

In This Episode of The Sigrun Show:

• How Merilyn’s business has evolved over the last six months.
• Characteristics of the mentor she was looking for.
• The pressing reason why she needed support from a professional community she can relate with.
• Why she likes the structure of the SOMBA program.
• How the SOMBA structure helped and supported her to go straight to launch.
• How she launched her new program.
• How she plans to scale her business model.
• The thing that gives her great joy in her work.
• The kind of energy that is crucial in your success as an entrepreneur.

2X Your Online Business Results in 90 Days!

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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New entrepreneurs often ask: “Where should I start?” More seasoned ones think, “How do I scale my business and my team?” Wherever you are in your business journey, there will always be something more significant for you to reach. Whichever goal you decide to pursue, your planning process greatly determines the potential outcome of your business goals.

In this episode, I share how online entrepreneurs can 2x their business results in only three months by creating a plan to achieve their goals. I share my planning process and how it helped me retire my husband and achieve my $1M revenue goal in 2017. I explain the importance of reviewing and evaluating your plan to measure your progress. I also explain why you should regularly review your ‘why,’ your marketing, and your services to ensure you’re on track for achieving your annual goals.

“Plans are worthless. But the planning process is key. You need to go through the planning process to make it possible.” - Sigrun

In This Episode of The Sigrun Show:

• How I planned my business to achieve $1M and retire my husband
• The importance of believing you can achieve your big goals
• How frequently evaluating your goals and progress can help you stay on track and identify areas that need to be improved
• Why you should review your ‘why’ on a yearly basis
• Getting clear on how you communicate your ‘why’
• The difference between your strategy and your mission
• Getting clear on your marketing, your services, and your long-term mission
• Measuring and monitoring your success
• How to double your revenue in 90 days

2x Your Online Business Results in 90 Days!

Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2x Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.

So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2x Your Results free live training.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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The roles of women in society have evolved so much. From someone treated as lowly as a slave to being an esteemed billion-dollar entrepreneur, women have unquestionably come a long way to elevate their status and pursue equality between genders. Despite this change, many women still feel inferior, doubtful, and insecure about their ability, capability, and power to make a difference in their corner of the world.

Today, I share the recipe for gender equality. I recall stories from my youth that influenced the way I see women in society and that led me to pursue equality between genders through entrepreneurship. I also share the kind of role models we need today if we want a positive change in gender equality to happen in our society.

“Role models are what we really need.” - Sigrun

In This Episode of The Sigrun Show:

• The steps I take to pursue my mission to accelerate gender equality
• Why young girls don’t believe they do things that boys do
• The root cause of the limiting beliefs in women and how to deal with them
• The voice that tells young girls and women alike that they can’t make their dreams come true
• Who my biggest role model is and why I admire her
• Why Iceland ranks first in gender equality and what other nations can learn from our country
• How entrepreneurship can change the face of gender equality concerning women

Free 5-Day Online Business Course Do you want to grow a successful online business for years to come? I’m giving free access to FIVE of my best masterclasses. In 5 short days, you'll learn what you can do to grow your online business - from getting more clients to creating an online program and promoting it with a webinar and Facebook ads.

So…what are you waiting for? Get exclusive access to my FREE 5-Day Online Business Course today!

Join me at the Selfmade Summit 2020

Be the first to grab your tickets to the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Join our wait list to receive super early-bird offers, news, and announcements leading up to the Selfmade Summit 2020 inaugural conference that will change your business - and life - forever.

To join the Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Team Facebook group!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Andee Love redefines business coaching to success by impacting the lives of female entrepreneurs as a spiritual success coach. Helping people has been one of her natural traits and has guided her to the path she took today. Together with her husband, Andee serves others globally as she continues to focus on the impact she creates over the income she makes.

Today, Andee explains the approach she uses to coach her clients - by teaching them the meaning of living in alignment. She discusses how her self-discovery path turned into her passion and how to work on getting rid of the limiting beliefs that push your vision away. Andee also shares how she helps others understand the language of their body to impact their thinking and improve their alignment and the results they produce in the business they love.

“Resistance will never bring us what we want. Ever.” - Andee Love

In This Episode of The Sigrun Show:

• How Andee created a lucrative business in three years
• How passion drove her to keep going until she saw the financial results she wanted
• The recipe for resistance and the results of not dealing with it in your professional and personal life
• The process of reprogramming and unlearning things to change your alignment
• How to get out of the fight or flight energy and into the proactive energy of what to do
• How to push away the negative emotions and get back to the driver’s seat of your life
• Why some goals seem so far away and how to make them attainable for you
• The energy every person should cultivate that drives you to take action
• When the sales funnel starts for Andee and the energy she brings to her audience
• The elements that comprise the foundation of her business
• Why she chooses to focus on impacting the life of one person versus the many in her business
• What makes her relatable to her audience in times of vulnerability

Connect with Andee Love:

• Andee Love Website

• Andee Love on Instagram

• Free Success Formula

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Tarzan Kay is a copywriter and launch strategist specializing in helping freelancers and service providers create fun-to-read course launch copy. She is recognized as the Empress of Email and has taught thousands of entrepreneurs how to “package up their magic” and turn it into a profitable launch. Tarzan holds two Bachelor’s degrees and is currently living in Niagara.

Tarzan joins me today to share how she became known as the Empress of Email and why she believes many solopreneurs and entrepreneurs feel uncomfortable about emailing their list. She discusses why your overarching strategy is critically important to your success with email marketing and why email is the best marketing tool for launching new products and services. She also shares what entrepreneurs should - and shouldn’t - consider when measuring your email metrics, the advantages of having a small subscriber list, and how scrubbing your list impacts your open rate.

“Doing well with email is so much more than just writing great email. That’s only one part of it.” - Tarzan Kay

In This Episode of The Sigrun Show:

• How Tarzan got started with writing email copy for clients
• Why your overarching strategy and goals for your emails are critically important to your success
• Why email marketing often makes entrepreneurs feel uncomfortable
• Why it’s okay for people to unsubscribe from your list
• The advantages of having a small subscriber list
• Why it’s critical to scrub your email list and how often you should do it
• Choosing the right email marketing tool for your business
• What to consider when measuring your email metrics
• How your self-worth impacts your decision to send emails regularly
• Adding fun, authenticity, and personal stories to your email marketing strategy
• How often you should email your newsletter subscribers
• Why you should send an email to your list - even if you’re not promoting a new piece of content
• The type of emails you should send before and during a launch
• Why it’s important to send multiple emails in different formats when launching a product or service
• The importance of developing your own written voice before hiring a copywriter
• How to increase engagement and get feedback from your email subscribers

Resources Mentioned:

• Bonjoro App
• Co-Schedule Email Subject Line Tester

Connect with Tarzan Kay:

• Tarzan Kay website
• Grab your FREE Email Promo Sequence Swipe File

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Deberah Bringelson is a world-renowned Business Growth and Empowerment Expert who helps C-Level executives and business leaders take their lives and businesses to the next level. Deberah has been studying quantum physics for 30 years. She is a global authority in producing massive profit and educates others on how to use quantum physics to positively and tremendously impact their personal, professional, and financial freedom.

Deberah and I talk about how her secret sauce, a.k.a. Quantum Physics, performs wonders in the amazing turn-around experience of businesses that were ready to throw in the towel. She shares the Power of 3 Formula that transforms “dying” companies into seven- and eight-figure businesses. Deberah also goes through a sample exercise you can use to help shift your message to change the outcome of your business and your life.

“When you start moving that energy at a quantum level, things open up so much faster.” - Deberah Bringelson

In This Episode of The Sigrun Show:

• Deberah’s entrepreneurial journey, from politics to turn-around expert
• The Power of 3 Formula and why she believes the third piece is the most significant
• What the Point of Power is
• Why you get results that you don’t want
• The first step to changing the outcome in your business and your life
• How to make the shift to allow positivity in your life
• How crucial your role and mindset is as a business leader
• Why companies have Deberah hire people for them
• The relevance of asking “feel” questions
• A daily practice that helps set the outcome of her day

Connect with Deberah Bringelson:

• DeberahBringelson.com

• Grab your free 7-Step Business Transformation Blueprint

Join me at Selfmade Summit 2020

Be the first to grab your tickets to the largest international conference for women entrepreneurs - Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to Selfmade Summit 2020, the inaugural conference that will change your business - and life - forever.

To join Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch group!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

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The venue, audio,video, speaker gifts, hair and makeup - these are only a few of the many items to add to your budget list when putting together a live event. Many dread the responsibilities of planning a live event, believing the rewards will not balance the cost or thinking it could end up a failure.

In this episode, I talk about the factors you need to think about when budgeting for live events of different sizes. I share the fears I've had about doing live events as well as how I got the courage and confidence to overcome my fears. And I explain the key things I learned from managing live events and identify the different event elements according to price range.

“Start small and build up the confidence and courage for bigger events.” - Sigrun

In This Episode of The Sigrun Show:

• How I developed the confidence to put together a five-day event
• Three crucial questions to ask yourself before budgeting for your event
• How to budget for hotel room charges, food, and beverages
• How I’m advertising my upcoming conference in Iceland
• The benefits of a special ticketing system
• The vital element to look for with event venue administration
• Why hiring a photographer for your event is worth the investment
• How to capture testimonials during your event
• Why it’s important to work with a professional event agency
• How to benefit financially even if your event is free
• My goal for Selfmade Summit 2020

Resources Mentioned:

• Eventbrite

Join me at Selfmade Summit 2020

Be the first to grab your tickets to the largest international conference for women entrepreneurs - Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to Selfmade Summit 2020, the inaugural conference that will change your business - and life - forever.

To join Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch group!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Terra Bohlmann is passionate about serving and helping women entrepreneurs with their signature offer. After working for a Top 5 consulting company, she kickstarted her entrepreneurial journey by creating the Business Map Method. Terra ran the Houston department for eWomen network, the largest women’s networking organization in North America , she’s a former Forbes Magazine Coaches Council Member and has been featured in The Huffington Post and Ladies Home Journal.

Terra joins me today to share the structure of her discovery calls and the lessons she’s learnt from the thousands of calls she has made throughout her entrepreneurial journey. We talk about the elements of a sales call and which parts of the process you can automate to streamline your process. Terra and I also discuss the different sales personalities of women entrepreneurs and explains how to change your mindset so you can get over the fear of rejection.

“For an idea to become a business, you have to have a plan. For that business to become profitable, you have to take consistent action.” - Terra Bohlmann

In This Episode of The Sigrun Show:

• The one thing Terra loved to do more than anything when she was a consultant
• What led her to business coaching
• How Terra found her niche
• How long it took Terra to reach a six-figure business and design a scalable business model
• What makes Terra’s course different to others
• What women entrepreneurs do that causes paralysis during discovery calls
• How Terra prepares for sales calls and what her goal is for each call
• What a Trigger Question is and how Terra uses this to maximize the conversation with the client
• How long you should wait before following-up on your lead
• Three things that will happen after your discovery call
• The primary ways Terra gets clients and why she gives referral gifts

Resources Mentioned:

• Rocket Fuel by Gino Wickman and Mark C. Winters

• Acuity Scheduling

• Dubsado

Connect with Terra Bohlmann:

• Website

• Take the Quiz! What's Your Sales Personality Quiz

Introducing the Selfmade Summit 2020 in Reykjavik, Iceland

Be the first to grab your tickets for the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to the Selfmade Summit inaugural conference that will change your business - and life - forever.

To join the Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Group!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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I was a child when I knew that I was meant to stand on stage and inspire others. Throughout my entrepreneurial journey, I have stood in front of hundreds of people - and even gave a TEDx talk - in the hopes of pursuing my childhood dream. Now, this dream led me to go to places I have never been and meet interesting people that have touched my life one way or another. This same dream will bring me in front of thousands of people as I prepare for the largest conference for female online entrepreneurs - the Selfmade Summit 2020.

Today, I share why I’m hosting this much-anticipated conference. I dive into the journey that led me to choose the venue, event concept, and even the historical significance of our chosen conference dates. I also share when the registration is officially opening as well as how you can support and be part of this momentous event.

“This event had to be about equality and entrepreneurship.” - Sigrun

In This Episode of The Sigrun Show:

• The turning point that led me to follow my passion for inspiring others
• The journey of choosing the conference venue
• Magical experiences and national holidays waiting for conference participants
• Why I changed the event name from Women Entrepreneurship Forum to Selfmade Summit
• Who the event is for and activities to expect at the conference
• Additional teams and workforce we had to hire to help with the event preparation and operation

Resources Mentioned:

• TEDx Talk: Be Inspired. Think Big. Take Action.
• Join the Selfmade Summit Launch Team Group

Join me at the Selfmade Summit 2020

Be the first to grab your tickets to the largest international conference for women entrepreneurs - The Selfmade Summit 2020! Join our waitlist to receive super early-bird offers, news, and announcements leading up to the Selfmade Summit 2020 inaugural conference that will change your business - and life - forever.

To join the Selfmade Summit 2020 waitlist, visit www.sigrun.com/selfmadesummit today!

Want to support and be part of the launch of the largest international conference for women entrepreneurs? Join the Selfmade Summit 2020 Launch Team Facebook group!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Amy Woods is a public speaker, podcast host, and the owner of a creative agency that specializes in repurposed content. Amy works with podcasters, bloggers, and vloggers as well as busy business owners and entrepreneurs who don't have the time to reuse the 'treasures' they already have, which is their existing content. When she is not busy doing wonders for her clients, Amy appreciates life by traveling, skiing, eating, and enjoying life with her two young boys.

Amy joins me today to share how to multiply your content to maximize its value. We discuss the different ways to reuse existing content according to each social media platform and why you should post the original material on your website. Amy also shares with me why repurposing content is more than copy-pasting it from one platform to another, and the most important thing to keep in mind when repurposing your material.

“Create content with repurposing in mind.” - Amy Woods

In This Episode of The Sigrun Show:

• What caused Amy to actualize her dream of being an online entrepreneur
• The starting point of repurposing content
• Why live video is the ultimate form of content among the rest
• The right way of repurposing a video
• Why it’s not advisable to post your Facebook Live
• What your audience doesn’t want to see on your video
• When the content-repurposing planning starts
• How to increase your ability to get found by search engines
• The ultimate goal of repurposing content

Resources Mentioned:

• Slideshare

• YouTube

• Pinterest

Connect with Amy Woods:

• Content 10x

• LinkedIn

• Facebook

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Procrastination and lack of time is an all too common excuse for many entrepreneurs who can’t seem to meet their goals and get the work done. We all have 24 hours in our day - no more, no less. So, what do you truly think is the biggest problem with creating online courses, and how do we solve it?

In this episode I share how I (and others) have made time not only to create online courses but also to finish them. I share one of the best ways to overcome procrastination and give yourself the energy to tackle the forever-pending tasks on your to-do list. I also explain what to do the next time you want to use time as an excuse when you’re not willing to do the work necessary to finish the job.

“It’s never about time. It’s about being willing to do the work that’s needed to get you what you want.”- Sigrun

In This Episode of The Sigrun Show:

• How we tackled two big projects in our home before the day hit 3PM
• The crucial factor for getting things done in a shorter amount of time
• How I encouraged my SOMBA community to come up with a new and free online course in a week
• How we doubled the participation of SOMBA members in this year’s online course challenge
• The strategies SOMBA members used to make time for the online course challenge

Choose the Right Course for You - FREE!

Our SOMBA Summer School participants have been hard at work this summer creating The Ultimate List of Free 4-Week Summer Online Courses. Choose as many of the 260 FREE courses as you like as long as you promise to provide feedback. Languages and topics vary from business, health, music, mindset, and more. All courses start on July 15th.

So, what are you waiting for? Check out The Ultimate List of Free 4-Week Summer Online Courses and sign up now!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Patricia Lohan is a successful entrepreneur, speaker and Feng Shui expert who has helped thousands achieve great things and live their dreams through the power of their outer world - their environment, especially their homes. She is the author of the book The Happy Home, where she talks about the connection between your living space and your happiness, health, and wealth.

Patricia joins me today to share how the way you arrange your office space makes you successful in business. We talk about why you should be mindful of the things you put in your living spaces, as well as how Feng Shui works like a magnet in your life. Patricia also shares with me the top five mistakes people make when designing their working environment and how setting up your space the right way can help you achieve maximum positive impact in your life and your business.

“Make your home a vision for your future.” - Patricia Lohan

In This Episode of The Sigrun Show:

• How Patricia was introduced to Feng Shui
• How applying her Feng Shui knowledge impacted her family and her parents’ business
• What Patricia did to fast-track her brick and mortar business
• Patricia’s biggest drivers for her success
• Where to position your desk and your back in the office
• How the visual cues in your office determine the direction of your life and business
• How to create clear boundaries between work and leisure using your space

Connect with Patricia Lohan:

• Patricia Lohan Website

• Facebook

• Twitter
• Instagram
• YouTube

My Challenge for You:

Share your biggest Feng Shui takeaway from Patricia Lohan and what you can improve in your space to set it up for success.

1. Follow me on Instagram at @sigruncom.
2. Create a post or an Insta Story sharing your biggest takeaway from the Feng Shui tips Patricia discussed in this episode.
3. Tag me in your Instagram feed or Insta Story.

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Mark Schaefer is a world-renowned speaker and educator of graduate marketing subjects at Rutgers University. His clients include global brands such as Dell, Adidas, and the US Air Force to name a few. He has also made guest appearances on national media channels such as CNN, CBS News, and The New York Times. He is also a best-selling author of seven books, which he wrote in the last ten years, that has been translated into 12 different languages and used as study materials in over 50 universities. Mark recently launched his book Marketing Rebellion, which ranks as number one in the Marketing and Advertising categories on Amazon.

Mark joins me today to share the basic principles discussed in his new book, Marketing Rebellion, where he identifies the lies and secrets in the marketing industry. He explains the crucial mindset change that today’s marketers and advertisers need to make as well as what to do as business leaders about adjusting to the changes in marketing trends. Mark also shares the root of what businesses should be doing in marketing and what’s missing in today’s marketing according to the Father of Marketing himself, Philip Kotler.

“Psychology, sociology, anthropology - marketing is all things human.” - Mark Schaefer

In This Episode of The Sigrun Show:

• Why writing a book is a huge family commitment
• The tipping point that drove Mark to write his new book
• What the marketing industry says about the statement “Loyalty is dead”
• The new, current, and effective Marketing Department of businesses today
• Why people don’t believe businesses and ads anymore
• The three phases of marketing and advertising
• The only demographic that’s making time to view the ads on Facebook
• Why small businesses have a big advantage over big companies in the current marketing rebellion
• What makes it hard for gigantic companies to make the shifts to humanized marketing
• What businesses should have to connect with today’s consumers
• The problems Mark addressed in his previous books

Resources Mentioned:

• Episode #5: How to Become Known in 30 Months or Less with Mark Schaefer

Connect with Mark Schaefer:

• Businesses Grow Website

• Marketing Rebellion: The Most Human Company Wins Book

• Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age Book
• The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business Book
• Facebook
• LinkedIn

Build a WIldly Successful Online Business - Join SOMBA Today!

Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.

If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Merilyn Wilson Beretta is a business advisor and mentor for self-made entrepreneurs and CEOs. For over 25 years, she has helped business leaders develop their leadership skills, implement change management strategies, and increase their personal and professional effectiveness. Today, she focuses on helping female entrepreneurs transform into powerhouse female leaders in their industry through her group coaching program.

Merilyn joins me on today’s client success story episode to share how she achieved 23K in revenue within two months of joining SOMBA Momentum. We talk about why she decided to join SOMBA and the aspects she found most enjoyable and helpful for her business. Merilyn shares with me how she structured the launch of her group coaching program, why she offered free strategy call sessions during her launch, and how those sessions impacted her conversion rates for her launch.

“You can’t do it alone. You do need like-minded people around you - and people at different levels of their journeys.” - Merilyn Wilson Beretta

In This Episode of The Sigrun Show:

• How Merilyn turned her offline business into an online business
• Why she decided to join SOMBA
• What Merilyn loved the most about the SOMBA Momentum program
• How she earned 23K in revenue in two short months after joining SOMBA Momentum
• The strategy Merilyn used to launch her group coaching program
• Why she offered free strategy sessions during her launch
• How offering free strategy calls impacted the conversion rate of launching Merilyn’sgroup coaching program
• Her upcoming mini-launch
• Her goal for achieving 6-figures by the end of the year
• Why Merilyn decided to do more live group coaching sessions and how she plans to scale it

Build a WIldly Successful Online Business - Join SOMBA Today!

Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.

If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs.

Please share, subscribe and review on Apple Podcasts

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Iris Seng is an 80% architect and 20% sidepreneur from Germany who helps entrepreneurs create brand stories. Her experience as an architect and team leader for more than two and a half decades play significant roles in her desire to empower women to show up and make an impact by telling stories.

Iris joins me today to share how she transformed her business from free membership to paid group coaching. We dives into how the SOMBA program helped Iris unlock the key to growing her business while on summer holiday, as well as how Iris found the action-takers she was looking for as a mentor and entrepreneur. We also talk about how Iris picked her excellent business idea, that enables her to have a sustainable business on top of her full-time job.

“The self-esteem that I got as a mentor and as a sidepreneur - that’s a benefit for my role as a leader in the company as well.” - Iris Seng

In This Episode of The Sigrun Show:

• The turning point that led Iris to give up the membership group she built five years ago
• What inspired her to start mentoring other women
• How Iris discovered her zone of genius
• The strategy she used to launch and grow her online course
• How applying what she learnt in SOMBA impacted her business
• What led her to take time from her summer holiday to create a course

Resources Mentioned:

• 61: Build an Online Business on the Side as a Teacher with Gyda Gudjonsdottir

Build a WIldly Successful Online Business - Join SOMBA Today!

Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.

If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Kasia Krasucka is a Polish expat currently living in Copenhagen and has been an English teacher for 17 years and counting. When she moved from England to Denmark in 2015, she worked as an interpreter after becoming proficient in the Danish language in only a year. Launching her one-to-one Danish classes to Polish speakers a year later, Kasia aims not only to educate her students about a new and different language but also to empower them to live their lives more authentically, by becoming aware of and shedding their self-limiting beliefs.

Kasia joins me today to share how her first webinar in her newly launched business had a phenomenal 80% show-up rate and almost 8% conversion. WeShe discusses why she decided to get help through the SOMBA program, when she could have built her business on her own, as well as the surprising support she received from the SOMBA community. With zero knowledge on many things, including how an online business works, Kasia also shares how this naivety made her less prone to perfectionism and, instead, more susceptible to learning.

“Do not reach for being perfect, but just focus on those little steps every day and look at how you move forward.” - Kasia Krasucka

In This Episode of The Sigrun Show:

• What Kasia’s business looked like six months ago
• The freebie she came up with and why she promoted it on Facebook instead of through her email list
• Why she chose to promote to a cold audience
• How she built her email list from nothing to over 1000 people in 30 days
• How her mindset changed from being a perfectionist to a humble learner
• What made her decide to do a webinar to launch her business
• The factors she considered while she determined the pricing of her new course
• How she psyched herself up while preparing for her webinar
• The approach she used to offer more value to those who attended her webinar
• The valuable support she never thought she would have in the SOMBA program

Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success

Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.

So if you’re ready to scale your online business to new heights, click here to sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Juliane Banner helps alternative medicine practitioners create a sustainable business by teaching them how to find patients through online marketing. Her desire to help and mentor others is fired up by her passion for alternative medicine partnered with a decade of experience in marketing and business administration. Juliane is an online entrepreneur who loves the freedom and control that entrepreneurship provides.

In today’s client success story episode, Juliane shares how investing in herself has helped her business and her clients get better results. She shares how she discovered SOMBA and what inspired her to join the program. She shares how her joining SOMBA has provided the ideal environment she was looking and the significance of having an available and accessible coach, as well as a supportive community, that offers valuable guidance. She also shares how joining SOMBA and investing in herself has impacted her online business.

“Now I feel that I have even more to give to my clients. Thanks to the fact that I invested in myself and I grew, my clients can grow more, as well.” - Juliane Banner

In This Episode of The Sigrun Show:

• How Juliane’s entrepreneurial journey got started after getting fired from her job
• What she did to prepare herself to become an entrepreneur
• What made the SOMBA program different from other mastermind groups
• What changed for Julianne after joining SOMBA
• Why she’s not frightened to make personal investments anymore
• Why investing in yourself is the best investment you can make
• The main changes she made in her business model after she joined SOMBA
• Her business plans and investments in the upcoming months

Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success

Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.

So if you’re ready to scale your online business to new heights, click here to sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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If you desire to help others succeed faster through your personal brand, there are many ways that you can do so while gaining financial rewards. Whether it’s one-to-one, one-to-few, or one-to-many, there is a perfect revenue model for you and your services. You just need to look at what’s in your hands right now - your community, your capacity, and especially your offerings - to determine which revenue stream is right for you at the moment.

Today, I share 14 common ways that most service-based online entrepreneurs use to make money online. I dive into how each revenue stream works and when it is time to move to the next one. I also share why having high-priced programs is better and share a list of add-on revenue streams that you can include with your main programs.

“Never stop something if you haven’t replaced your income in another stream.” - Sigrun

In This Episode of The Sigrun Show:

• The most obvious way to make money online
• What to do if you don’t have a big community or email list
• How to bundle your sessions for an easy ‘yes’ from the client
• A method that helps clients finish their online course
• The difference between a membership site and a signature online course
• Why people join membership sites and how to build an ascension model using this approach
• Defining a mastermind group and the right time to offer one
• The difference between a mastermind and a group coaching program
• What to offer when you want to work with your best clients on a deeper level
• A revenue stream that makes the bond of your online community stronger
• The present-day ‘business card’ that can also serve as a great way to distinguish yourself from others in your industry
• When to start charging for speaking engagements
• Two ways to implement licensing and certification
• Supplemental revenue streams that you shouldn’t ignore

Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success

Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.

So if you’re ready to scale your online business to new heights, click here to sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Stacey Mendelson is a veterinarian turned certified life coach in Toronto, Canada where she focuses on helping divorced men and women navigate the stressful waters of divorce, family court, and custody cases, while fiercely advocating children’s rights in family court. As a 50-year-old single mother, she uses her experience of the hardship and stress involved in divorce and custody cases, to help her clients move toward their personal goals and show up as the best parent and litigant possible.

In this client success story, Stacey and I talk about how she is building her online coaching business. We discuss why she changed her career from working as a veterinarian to becoming a life coach and how she found her first beta client. We also talk about how joining SOMBA and using our buddy system helped her turn her passion into an online business.

“I have become the most courageous version of myself in my business.” - Stacey Mendelson

In This Episode of The Sigrun Show:

• Stacey’s strategy for gaining referral clients from local family lawyers
• How connecting with other coaches that offer similar services has impacted Stacey’s business
• The important shift she made from a competitive mindset to a mindset of abundance
• Lessons she has learned since joining SOMBA
• The value she receives from the SOMBA buddy system
• What Stacey’s goals are for transitioning from 1-to-1 coaching to starting group sessions
• How the skills she used as a veterinarian have helped her as an online coach
• How joining SOMBA has impacted her entrepreneurial journey

Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success

Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.

So if you’re ready to scale your online business to new heights, sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Claudia Chan is a leadership and culture expert, author, and the creator of S.H.E. Summit, an award-winning leadership conference that has helped over 100 organizations accelerate diversity and inclusion in their workplace while transforming their company culture as well as their community. She has helped thousands of women advance their careers and reach their highest potential. Claudia was recently named as one of 8 UN Women Champions for Innovation. Additionally, she has been recognized as the “Richard Brandson of women’s empowerment” by Fast Company.

Claudia and I discuss her story behind the development of S.H.E. Summit and how women can achieve their highest potential. We dive into her definition of the term “leadership” and why it’s much more than leading your team, your company, and your revenue. Claudia shares why she believes we need to redefine leadership, why it’s crucial for startups and entrepreneurs to develop their leadership skills, and why women need to think and dream big. We also talk about why she believes your potential is limitless and how your confidence, courage, and community impact your ability to achieve your potential.

“Your schedule is less about what you get done and more about who you want to become.” - Claudia Chan

In This Episode of The Sigrun Show:

• How society’s perception of gender equality, diversity, and inclusion have evolved
• How Claudia transformed her career from working in women’s entertainment to women’s empowerment
• The true meaning of “leadership” and why she believes we need to redefine it
• How women give up power when they don’t consider themselves leaders
• What it means to reach your highest potential
• The connection between your impact and your ability to reach your highest potential
• Why it’s crucial for entrepreneurs to develop their leadership skills, regardless of the size of their business.
• Identifying your legacy, your impact, and what you want to represent
• The importance of envisioning your success
• How your confidence, courage, and community impact your ability to rise to your highest potential

Connect with Claudia Chan:

• S.H.E. GLOBL
• S.H.E. Summit

• How We Rise Leadership Course

• Claudia’s book This Is How We Rise: Reach Your Highest Potential, Empower Women, Lead Change in the World

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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How do you create a million-dollar online course? That’s a million-dollar question for many female entrepreneurs. Creating an online course is not a project that can (or should) be completed overnight. Growing your course to become a high revenue generator for your online business takes equal amounts of time, patience, persistence, and clarity.

In this episode, I give you the strategies I used to create my signature online course and explain how I grew it into a million-dollar online program in less than 2 years. I let you in on the challenges I faced while developing my course idea and how it has evolved over time. Find out what the difference is between an online course and a signature online course and why I believe every signature online course has the potential to become a million-dollar revenue generator. And I explain why it’s important to give yourself adequate time to develop your course idea, plan your content, and get clear on your ideal client before launching your course to your community.

“All signature online courses have the potential to be a million-dollar online course.” - Sigrun

In This Episode of The Sigrun Show:

• Why the first step in building an online business is not launching acourse
• The challenges I faced launching my first online course
• The difference between gated and non-gated content and and why it’s important to have both
• How to repurpose your webinar content to increase your revenue
• The true definition of a signature online course
• Why it’s important to give yourself time to get clear on your ideal client and what your signature course should be about
• The steps I took to create my signature course
• How to price your signature course
• The evolution of your marketing strategy after launching your signature online course
• Why it’s important to identify how your signature online course will be different from others

Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success

Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.

So if you’re ready to scale your online business to new heights, sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Alex Scheach is a bold single mom who specializes in software engineering and programming. She helps other single mom entrepreneurs by providing them with top-quality plug-and-play websites for an affordable rate. With her offerings, Alex gets to empower these brave and wonderful women who take the necessary steps to achieve financial independence.

In this client success story episode Alex and I talk about how she got her business started after joining SOMBA to get the direction she needed to create a sustainable business. We also discuss how she got sucked into and overcame the shiny object syndrome and the life-changing insights Alex learned from her SOMBA peers about how to tame online noise.

“Stay away from the shiny objects. Don’t get sucked into all the glittery stuff of new software and new challenges.” - Sigrun

In This Episode of The Sigrun Show:

• The turning point that led Alex to seek help and direction for her business
• The circumstances that led her to choose between getting help or going back to the corporate world
• The insights Alex uncovered about membership sites
• The most crucial lesson she learned about membership programs
• How her business has improved since she joined SOMBA
• The factors that make it easier to reach a six-figure business

Build a Thriving Online Business - That LASTS!

Do you want to grow a successful online business for years to come? I’m giving free access to FIVE of my best masterclasses. Starting June 3, over 5 days, you’ll receive one free masterclass each day - teaching you everything from creating a compelling offer to podcasting to creating Facebook ads and webinars. With this short yet comprehensive business course, you’ll learn everything you need to know to turn your passion into a thriving online business.

So...what are you waiting for? Click here to get exclusive access to my FREE 5-Day Online Business Course today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Part of building a successful online business is designing a system that allows you to work effectively and efficiently as your business grows. And to build a highly effective system, you need to leverage a variety of tools. But, with literally hundreds of thousands of tools available, many entrepreneurs feel overwhelmed and procrastinate on finding the right tools to add to their business arsenal.

This is what I call the Tools, Tactics & Template Phase of entrepreneurship - and staying in this phase can have a dramatic, negative impact on the growth and success of your business.

In this episode, I explain why you shouldn’t get stuck in the Tools, Tactics & Template Phase of online business and how this form of procrastination and analysis paralysis can hinder your ability to turn your passion into a profitable online business. I share the tools I use and how they have helped me grow my business to 7 figures. I explain how each of these tools work, what you can expect to invest, and the features available in the free and paid plans. I also share how my team and I use these tools to collaborate and streamline operations to help keep my business running smoothly year after year.

“When you’re stuck in that phase of wondering what tools to use and you’re not moving forward in your business - that is not a good place to be.” - Sigrun

In This Episode of The Sigrun Show:

• Tools I use to collaborate with my team on documents, images, and audio files
• The value of using a project management tool
• How to choose the right email automation software for your online business
• The features you should consider when choosing the right accounting software for your business
• Choosing the right scheduling tool to schedule calls with your clients
• Using automation tools to streamline your processes and connect multiple tools together
• Tools that can help you create beautiful landing pages
• Where to host your online courses and other paid content
• Creating beautiful images and graphics - even without graphic design experience
• Tools you can use to record, edit and host video content
• What to use to record and edit audio content
• How social media scheduling tools can help you save time
• The benefits of using helpdesk software
• Affordable survey software
• Why you need to invest in an electronic signature software tool
• Tools for building, hosting, and tracking analytics for your website
• Investing in backup software
• Using multiple payment processing tools for your online business

Resources Mentioned:

• Grab the full list of 30 Essential Online Tools for Business Success

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Dr. med. Janna Scharfenberg is an Ayurveda expert who wants more than to help her patients get well - she teaches them to live a healthy life. She is a medical practitioner, a certified yoga teacher, and the author of the bestselling book Ayurveda for Life. Janna teaches her clients, including other health professionals, about the Ayurveda way and how to run a health and wellness business through training, coaching, and workshops.

Janna joins me to share what inspired her to use and apply Ayurveda—a traditional method applied to the wellness of a whole person’s system—in today’s modern living. She discusses the biggest myths she’s had to dispel as well as how to do Ayurveda even without the original Indian oils and spices. She also discusses the pivot she made in her business model and her exciting plans ahead as a result of her business transition.

“Ayurveda is a whole system which is looking at every little part of your life.” - Janna Scharfenberg

In This Episode of The Sigrun Show:

• What Ayurveda is and why Janna teaches it to her clients
• The difference between commercial medicine and traditional medicine
• What Ayurveda is known for in the western world and the popular misconceptions about it
• The parts of your life where you can use Ayurveda
• The different types of Ayurveda
• Examples of small habits you can change to apply the Ayurveda way in your life
• What Ayurveda dosha is and its types
• What to do next if you want to pursue the Ayurveda method after reading her book

Resource Mentioned:

• Episode 14: [On-Air Coaching] How to Scale My Signature Program Without Losing Quality

Connect with Janna Scharfenberg:

• Dr. Janna Scharfenberg.com

• Ayurveda for Life

• Facebook

• Instagram

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Natalie Jill is a high-performance coach and fat-loss expert who leveraged the Internet to create a following of 2.5 million on social media. She helps hundreds of thousands of people transform into their best version ever. She is also a licensed Master Sports Nutritionist, a functional fitness trainer, and the author of the bestselling book Aging in Reverse. For the past few years, Natalie has also been one of the top influencers in the health and fitness industry as recognized by Forbes and Greatist.

Natalie joins me to share what led her to the drastic transformation she experienced in her life -- physically and mentally. She explains what False Assumed Truths (F.A.T.s) are, how they impact your ability to achieve your goals in life and in your business, and the steps needed to reverse your mindset to achieve your goals. Natalie also shares the power of the mind body connection and how this power can transform not only the way you think but also the way you live.

“It’s a change of state - it’s your mindset - before you can plan your plate, which is the nutrition, and then ultimately your weight.” - Sigrun

In This Episode of The Sigrun Show:

• How Natalie kills F.A.T.s (False Assumed Truths) for a living
• How to apply F.A.T.-killing to your life and business
• The three steps to transformation
• Why her book is entitled Aging in Reverse
• Things you should take ownership of before you can start making real change
• The process behind the decisions you make
• Why you need to be open-minded with what you can do regarding your nutrition, movement, and health
• How to start new life patterns - even at age 50 or more
• The same method she uses every time she experiences a rough spot
• The secret ingredient in her program that allows her followers to achieve lifetime results

Connect with Natalie Jill:

• NatalieJill.com

• Aging in Reverse

• Leveling Up – Creating EVERYTHING From Nothing Podcast
• Facebook
• Instagram

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Most entrepreneurs, if not all, want to have the right people on their team. The person with the right skills who accepts the challenge and matches your values - that would be the perfect match! While it is good to set expectations for your team and your

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Theresa Loe is a serial entrepreneur and business coach who founded her business as a result of the first two businesses she started simultaneously. She is the host of the award-winning Living Homegrown podcast where she talks about food and organic gardening. For nine years, Theresa was the co-executive TV producer of Growing A Greener World, a popular gardening series in the US on the PBS network.

Theresa joins me to discuss her entrepreneurial journey as she pivots from one business to another. She explains why having a team is important for the growth of your business and how to hire a team when the right time comes. Theresa also shares what an integrator is and the significant role this person plays in the success of your business as well as the signs to look for to assure that you and your potential integrator are headed in the right direction.

“We are not handing out tasks. We are handing out the responsibilities. You don’t want to be managing. You want to be the visionary.” - Theresa Loe

In This Episode of The Sigrun Show:

• How other influencers noticed Theresa and how this affected her career trajectory
• How she transformed from nothing to the authority figure her audience is looking for
• Why her group coaching services immediately took off
• The purpose of bringing people on your team and how this step affects your business growth
• What an integrator is and the personality tests that potential integrators can take to assess their fit
• The three different types of leaders necessary in the online space
• Why Theresa uses the word “leader” instead of member to refer to each person in her team
• How having an “impact goal” affects your business and team success
• Why it’s crucial to share your vision with your first team member on the first day
• How to build trust in the decisions that your team is making
• How knowing your personality helps you as an entrepreneur
• Why it’s crucial for everyone on your team to match your core values

Resources Mentioned:

• Rocket Fuel by Gino Wickman and Mark C. Winters

Connect with Theresa Loe:

• LivingHomegrown.com

• Living Homegrown Podcast

• Get Your Free Assessment! TeamUpRoadMap.com

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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I recently flew to Amsterdam for one night to meet with over 20 SOMBA participants. One of the stops on Michelle Obama’s tour for her book Becoming was being held there in the Ziggo Dome with over 15,000 fans, and I simply could not pass up the opportunity to see the former US First Lady in person.

In this episode, I share 8 lessons from attending Michelle Obama’s book tour. I discuss how my values and beliefs on raising children align with Michelle Obama’s and why entrepreneurs need to focus on their health and wellness. As well as sharing how Michelle has inspired me to let go of perfectionism and ask for help. I also share the mantra Michelle used as First Lady when faced with political attacks and why I’ve decided to adopt this mantra when reacting to comments and feedback online.

“You can have it all. But you need to ask for help - or hire help.” - Sigrun

In This Episode of The Sigrun Show:

• How Michelle Obama raised her children on the concept of “raising adults” vs “raising children”
• Michelle’s values for maintaining a stable lifestyle for her children despite frequent travel
• Why Michelle worked so hard to get accepted into Princeton University and why she emphasises the importance of education
• Michelle’s morning fitness routine and why she believes health and fitness is important
• The importance of asking for help
• How Michelle’s mantra helps her manage negative criticism as a powerful female leader
• The “soft power” Michelle used as First Lady to scale her impact on the country and the world
• The importance of sharing your story

Resources Mentioned:

• Episode #295: Book Review: Becoming by Michelle Obama

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Gwen Lane is a lifestyle entrepreneur with a background in digital marketing who coaches other influencers - as well as aspiring influencers - in ways to expand their reach and maximize their revenue as well as their impact. Her advertising experience has led her to work in the entertainment and e-commerce industries such as Disney, Nike, Nordstrom, and Facebook.

Gwen joins me to discuss influencer marketing and define what an influencer is, what they do, and how you can become one. She talks about the strategies she used to achieve her influencer status as well as the different ways you can monetize your influence on top of brand sponsorship. She also shares a powerful tool that will help you market yourself as a digital influencer to brands and companies as well as the right approach to take when you are a beginner influencer.

“If you do it with good intentions, to help your audience, then the right brands and the right people will partner with you.” - Gwen Lane

In This Episode of The Sigrun Show:

• How Gwen’s business accelerated because of her corporate background
• When she started her blog, The LA Girl
• The criteria for being an influencer
• The different kinds of influencers, based on their follower numbers
• Why there’s a big advantage for companies and brands to work with influencers
• Can coaches also be influencers?
• How to make an Influencer Portfolio
• The going rate for influencer marketing
• How small brands can take advantage of influencer marketing for their products
• The right way to approach influencers if you want to work with them
• Why choose to be an influencer when there are so many already

Connect with Gwen Lane:

• TheLAGirl.com

• The Spark Society

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Countless entrepreneurs use social media as part of their primary marketing strategy. Millions - if not billions - of people are on social media, and we may want to reach as many of them as possible. But with this large number of people comes overwhelming challenges that every online business owner needs to overcome.

I share the social media challenges that prevent online entrepreneurs from moving forward. As well as discussing how these challenges affect how your audience behaves and the direction of your social media marketing. I also discuss the opportunities that come up despite facing these hurdles as well as some tips on the emerging social media trends to take advantage of.

“Where there are challenges, there are opportunities.” - Sigrun

In This Episode of The Sigrun Show:

• The reasons businesses use social media for marketing
• How the Cambridge Analytica scandal caused some serious privacy concerns and doubts on data protection methods
• Why it’s challenging to build Facebook trust
• How passive consumption plays a role in the high rate of loneliness and depression among social media users
• How the cost of social media ads affect businesses
• Why Amazon has the potential to be the next social media giant
• The current marketing trend that gets your Facebook post more attention
• The similarities between Facebook and YouTube
• The proposed solution for overwhelming the Facebook feed problem
• What the Facebook Ad Funnel is and how it works
• How to lower your Facebook ad cost
• Where you should focus your content strategy
• What to do before asking your audience for the sale
• Social media channels aside from Facebook that people are looking into

Grab Your FREE Plan Your Profits Success Guide

Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Christina Jandali is a business growth strategist who helps boost her clients’ profits through the power of Facebook. She’s passionate about helping those who want to do more and be more outside of their 9-to-5 jobs. She also helps entrepreneurs get seen and make their business stand out in today’s busy market.

Christina joins me to share how to create an engaged Facebook community ready to buy your offerings. She explains why seemingly popular Facebook groups sometimes close down, the importance of paying attention to the kind of content you share in your Facebook community and the metrics you should - and should not - pay attention to as a Facebook group owner. She also shares how Facebook groups benefit new business owners as well as multiple six-figure entrepreneurs, and how your Facebook members can become ambassadors of your group.

“Business is about creating relationships with your audience and your community and creating connection.” - Christina Jandali

In This Episode of The Sigrun Show:

• How Christina figured out what she was meant to do
• How she created her first program
• What drove her to create her Facebook community
• How community engagement comes naturally
• How to find the purpose for your posts
• The difference between vanity metrics and purposeful engagement
• How to sell on Facebook Groups without sounding salesy
• How to filter the right people into your group
• The benefits of having a Facebook page versus a Facebook group
• When to hire a community manager to help manage your Facebook group

Connect with Christina Jandali:

• DeliverYourGenius.com

• How to Get Your First 1000 Facebook Group Members

• Grow Your Facebook Group - 5 Day Challenge

• Leading A Kickass Facebook Group

Get a chance to win 1-1 coaching with me!

As I celebrate my fifth anniversary in online business, I’m giving away FIVE 30-minute coaching sessions - each one valued at $500!
Follow the instructions below to be entered to win. The winners will be announced on Instagram on my birthday, April 5.

1. Subscribe to The Sigrun Show with your favourite podcast app. I use Apple Podcasts on my phone but there are many others to choose from including Spotify.
2. Leave a 5-star review on Apple Podcasts. If you don’t know how to leave a review? Click here for a video with instructions for you.
3. Follow me on Instagram, my username is @sigruncom.
4. Take a picture of yourself listening to the show or a screenshot of your podcast player playing the show and tag me (my username is @sigruncom) using the hashtag #sigrunshow in your Instagram story or Instagram post.
5. Send me an email with your review and your iTunes username (otherwise we won't know who is behind the iTunes review).
6. Your name will be added to our pot and we’ll announce the winner on Instagram on April 5th 2019.

If you’ve already left us a review, you can still participate. Follow the instructions mentioned above and use the review you have already left us.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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It’s been five years since I had my first sale in my online business. Over the years I’ve been building my business, I’ve met remarkable people who’ve influenced me, impacted the direction of my business, and contributed to the growth of both my company and my role as a leader and entrepreneur. I’ve learned a lot along the way and look forward to the ways my business will impact and better the lives of others in the exciting years to come.

In this 5-Year anniversary episode, I share ten valuable lessons that helped me build my business from zero to multi-million dollars in only five years. I share relevant tools and experiences that helped me build my online business, and increase my efficiency and following.

“It’s your willingness to invest that’s going to determine how successful you’ll become as an entrepreneur." - Sigrun

In This Episode of The Sigrun Show:

• The common mistake aspiring entrepreneurs make
• How helping others without actively selling benefits your business
• The healthy mindset that will help you thrive in networking events
• The people who can help you build your business
• How I created highly valuable free content that impacted my following
• What to do if you want a faster return on investment
• How to make people trust you faster
• The different ways you can invest in your business
• The definition of “refocus” and how to implement it in your business
• How to start building your dream team
• Slowing down to speed up your success
• What it means if you’re not growing as a leader and entrepreneur

Resources Mentioned:

• MailChimp
• Ontraport
• Infusionsoft
• Good to Great by James C. Collins

My Challenge for You:

As I celebrate my fifth anniversary in online business, I’m giving away FIVE 30-minute coaching sessions - each one valued at $500!
Follow the instructions below to be entered to win. The winners will be announced on Instagram on my birthday, April 5.

1. Subscribe to The Sigrun Show with your favourite podcast app. I use Apple Podcasts on my phone but there are many others to choose from including Spotify.
2. Leave a 5-star review on Apple Podcasts. If you don’t know how to leave a review? Click here for a video with instructions for you.
3. Follow me on Instagram, my username is @sigruncom.
4. Take a picture of yourself listening to the show or a screenshot of your podcast player playing the show and tag me (my username is @sigruncom) using the hashtag #sigrunshow in your Instagram story or Instagram post.
5. Send me an email with your review and your iTunes username (otherwise we won't know who is behind the iTunes review).
6. Your name will be added to our pot and we’ll announce the winner on Instagram on April 5th 2019.

If you’ve already left us a review, you can still participate. Follow the instructions mentioned above and use the review you have already left us.

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Colin Boyd is a Certified Professional Speaker (CSP) and qualified Performance Coach with the International Coaching Federation who helps others pitch their stories powerfully. He equips business owners with the skills they need to communicate their story persuasively on stage or online. With an Executive Coaching diploma and EDISC Behavioral certification, Colin helps his clients offer their products with clarity and boldness as they develop the confidence they need to present their ideas effectively.

Colin joins me today to explain the relationship between communication, public speaking, and selling. He discusses the different parts of a presentation and the different levels of the Speak and Sell Journey that allows you to shift your mindset on the focus of your presentation. He also shares the most significant revelations he’s had about the importance of masterminds, the transformation of business owners from speakers to sellers, and the different powerful ways to influence people.

“Speaking isn’t about education. It’s not about entertainment. But speaking is selling.”- Colin Boyd

In This Episode of The Sigrun Show:

• One of the reasons masterminds are so powerful
• The difference between presenting to your audience and conversing with them
• The role that your audience’s beliefs play in your speech and sale
• The true purpose of telling a story
• Three parts of any presentation
• The biggest problem your audience have when listening to you speak
• How to know what to teach and how much content to give
• Sample frameworks and structures of a persuasive speech
• What happens if you give your audience too much “How To’s”
• How to build and design your presentation
• The level of the Speak and Sell Journey that allows you to tap your audience’s conviction
• Where your real influence kicks in

Resources Mentioned:

• Episode 57: How to Sell in an Engaging Way on Stage with Colin Boyd

Connect with Colin Boyd:

• Colin Boyd Website

• Instagram

• Facebook
• Freebie for you! Sell with Story Guide

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Marsha Shandur is a Storytelling Coach who helps big organizations, solopreneurs, and keynote speakers craft their stories in a way that creates instant connections with their ideal clients. Raised in a Russian household, Marsha lived and breathed storytelling growing up so much that she incorporated it into her previous jobs as a radio DJ and a networking mentor. Today, Marsha’s approach has been so impactful that she was featured in Forbes, BBC, and Mashable.

Marsha joins me on this episode to share how you as a business owner can immediately connect with your dream clients by using storytelling in your branding, sales pages, and your speech. She explains what ‘action scenes’ are and how they help you craft your story and explains the most important part of any story. She also shares why her organization is split into two as she caters to organizations and individuals as well as the reasons why she doesn’t turn away someone who wants to learn how to tell their stories.

“Every time you think that something could be a story or could be an action scene, write it down.” - Marsha Shandur

In This Episode of The Sigrun Show:

• The journey that led Marsha to be a storytelling coach
• How she ended up with her domain name
• How to create a good story that connects with your potential clients
• As well as how to make people feel like they know you better
• Debunking the myth about natural storytellers
• How to use the “Freaky Friday” body-swap approach when telling your story
• Different ways to say your emotions
• Telling a story on stage versus trying to teach or telling a story online
• What matters when you’re collecting stories
• How a stranger led her to her first coach
• What it means to face yourself every day as an entrepreneur

Connect with Marsha Shandur:

• YesYesMarsha.com
• Yes Yes Marsha on Facebook
• Free resources for you! How to Tell Captivating Stories and The Baby Walk Story Sessions Audio Series

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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As business owners, it is important to celebrate our accomplishments and the milestones we have achieved in our entrepreneurial journey. That’s why each time I reach a new milestone in my business, I like to celebrate and share my achievements - including the milestones we reach with my podcast.

Since August 2017 when I released my first episode of The Sigrun Show, I have truly enjoyed my podcasting journey. One of the biggest benefits my podcast has given to me and my business is the ability to deeply connect with you - my listeners. So, upon reaching my 300th episode, I certainly wanted to celebrate this accomplishment with you.

To celebrate, I asked my listeners to share their favorite podcast episodes from The Sigrun Show, why these episodes made it to the top of their favorites list, and what keeps them tuning in to the show each week. They also share some of the biggest takeaways from their favorite episodes as well as how the show keeps them motivated, inspired, and reenergized to keep pushing forward in their online business.

“Sigrun is a breath of fresh air in a really noisy online world.”

In This Episode of The Sigrun Show:

• How my episode with Ali Brown inspired listeners to be bold, confident, and iconic.
• Why one listener calls The Sigrun Show “the most inspiring podcast for entrepreneurs.”
• How sharing my personal business journey inspires and motivates podcast listeners.
• How the show helps listeners feel reenergized and inspired to keep moving forward.
• Why listeners loved the On-Air Coaching episodes and the value they received from each episode.
• How the show gives listeners a motivation ‘kick in the butt” when they need it most.
• How the show inspires online entrepreneurs to think big, take action, and believe anything is possible.
• Why our listeners enjoy watching The Sigrun Show grow, evolve, and continue to develop as much as I do.
• Why the number one reason listeners say they love the show is because of the diverse topics and stories shared in each episode.
• How being raw and authentic helps listeners feel more connected and related to me and my guests.
• How the show helps online entrepreneurs “break boxes” in their life and business.

Resources Mentioned:

• Episode 47: How Your Money Mindset Affects Your Revenue Potential
• Episode 56: How Your Mind Influences Your Business with James Wedmore
• Episode 250: How to Detect and Work Through Your Upper Limit Problem
• Episode 271: How to Step Into Your Zone of Genius and Become Iconic with Ali Brown
• Episode 297: Find Your Why and Your Business Will Thrive

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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One of the goals of being an entrepreneur is to earn money. While setbacks and challenges are inevitable, it is important to know your money mindset because you may be impacting your business and sabotaging your own success because of limiting beliefs that have been ingrained in your mind.

In this episode, I share how your money mindset plays a vital role in the success of your business. I explain how I discovered the story behind my beliefs about money and why your beliefs are important and how they affect your business. I also discuss how you can change your mindset to prevent it from holding you back and from interfering with the growth of your business.

“We all have some kind of limiting beliefs. The key is to uncover them. ” - Sigrun

In This Episode of The Sigrun Show:

• How my money mindset affected my revenue
• Realizing my limiting beliefs and money mindset
• Figuring out why I believed that rich people are bad and how it influenced the success of my business
• Comparing wealthy and unhelpful paternal grandparents versus poor and helpful maternal grandparents
• How I changed my money mindset and created new beliefs

Key Takeaways:

• Discover your limiting beliefs and create a new, empowering story.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get instant access to my free Money Mindset Guide: 5 Steps To Fix Your Money Mindset

It doesn’t matter whether you are earning $1000, $10K or $1M. Money mindset is real and it can hold you back if you don’t work on it. This is why I have put together a free guide for you with all the tools that I use.

Sign up now to start to work on your money mindset today!

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Holly Signorelli is a certified public accountant (CPA), financial adviser, and wealth strategist for seven- and eight-figure professionals such as doctors, lawyers, and real estate investors. She is the author of multiple books including Do You Know Where Your Money Is® and The Secret to Wealth: How to Change Your Money Story. In addition to managing her business, she also currently works as an Investment Advisor Representative of Cabana LLC.

Holly joins me to share how your money story can attract wealth and abundance in your life. She discusses the background that influenced her to have a positive mindset about money, the different types of clients and how they differ from one another, and why she uses the boutique firm approach in her business. She also shares the relationship between the law of attraction and your brain as well as the concept of frequency illusion and why this concept is crucial with money.

“If you are not in a symbiotic relationship with your money, then you are not going to get the money that you want because your brain is constantly making choices for you. ” - Holly Signorelli

In This Episode of The Sigrun Show:

• Why Holly decided to be a certified public accountant (CPA) and a financial adviser
• How she maintained her CPA clients when she transitioned as a financial adviser
• The turning point that led her to sell her bigger company and take a break
• What a boutique firm is and why she applies this strategy in her business
• Describing the different archetypes of clients and how different they are from one another
• Why she reached out to and collaborated with a neuroscientist as she wrote her book
• What symbiotic resonance is and how it applies to your money mindset
• How the Law of Attraction impacts your brain
• The inspiration behind her book The Secret to Wealth: How To Change Your Money Story
• What Holly includes in the money story for it to work
• What frequency illusion is and why this concept is vital with money
• How to deal with mental resistance that manifests in your body

Resource Mentioned:

• Feel the Fear and Do It Anyway by Susan Jeffers Ph.D.

Connect with Holly Signorelli:

• HollySignorelli.com

• Holly Signorelli on Facebook

• Holly Signorelli on LinkedIn

• Do You Know Where Your Money Is?

• The Secret to Wealth: How To Change Your Money Story

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

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Throughout my journey as an online entrepreneur, I have discovered and met hundreds of inspiring, motivating entrepreneurs. Since launching The Sigrun Show in August 2017, I have had the opportunity and pleasure of meeting even more high-achieving entrepreneurs who are truly making a difference and impact in their industries.

These entrepreneurs are people like you and me - people that are out there following their dreams, taking action, and achieving great success.

So, to celebrate our 300th episode milestone, I invited 13 amazing guests I’ve had on the show before to share their best business advice for aspiring online business owners.

Here’s what they said…

Invest in Yourself

Jasmine Star dropped out of law school to follow her passion for photography and has never looked back. She has built a successful online business based on her passion. I first met Jasmine 10 years ago on Creative Live where she was teaching others how to take beautiful, professional wedding photos.

Last year, I interviewed Jasmine as a special guest on The Sigrun Show to share her strategy for attracting raving fans on social media - particularly on Instagram.

In this episode, she shares why online entrepreneurs need to double down on what they know, who they are, and truly believe that they are enough to make an impact in the world. She also shares why investing in yourself is one of the most valuable - and important - decisions you can make as a budding entrepreneur.

Jasmine Star’s Best Business Advice for Online Entrepreneurs: “Double down on what you know. Double down on who you are. Double down on where you need to go.”

Follow Your Gut Instincts

When I first met Tamiko Kelly at BBD Live in California, I instantly found her story and business fascinating. When I launched my podcast, I knew her story would inspire many aspiring female entrepreneurs. Tamiko joined me on episode 274 where she shared how she built a thriving online business as a baby sleep trainer.

In this episode, she shares why your opinion is the only one that truly matters as an entrepreneur and the importance of following your gut instincts as you build your online empire.

Tamiko Kelly’s Best Business Advice for Online Entrepreneurs: “The only opinion that matters is yours. It’s your business. You have the freedom to run it however you want.”

Envision Yourself as Successful

Nicole Holland is the founder of Interviews That Convert and the host of the Business Building Rockstars Show. I was first introduced to Nicole by a friend who suggested I listen to her show. Shortly after, her podcast agency reached out to request that I interview Nicole on my show, where she shared how to be a great podcast guest and run a top-notch show - and we quickly became friends.

To celebrate episode 300, Nicole shares why it’s important for entrepreneurs to view themselves as successful - even before they’ve achieved the success they desire. She also explains why it’s critical to hold onto your vision of success - no matter what.

Nicole Holland’s Best Business Advice for Online Entrepreneurs: “As long as you are holding that vision of yourself as a success and taking aligned actions to move directly toward that success - you will be successful.”

Create a Simple Plan - and Stick to It

Caroline Balinska is the creator of eCommerce Marketing Lab. She is a serial entrepreneur who has built several online businesses and has learned many valuable lessons along the way. She joined me on episode 245 to share tips for creating a successful ecommerce strategy.

In this episode, she shares why she believes the key to building a successful online business is through intentional planning and avoiding shiny object syndrome.

Caroline Balinska’s Best Business Advice for Online Entrepreneurs: “Create a simple plan. Work backwards from where your goal is.”

Make Your Physical & Emotional Wellbeing Top Priority

I’ve known Lisa Carpenter online for several years through various Facebook groups. She is an author, speaker, educator, and coach that teaches high-achieving entrepreneurs how to unleash their inner power and establish personal and professional boundaries that will catapult their businesses - and their lives - into the success they desire.

Lisa joined me on episode 247 where she discussed why entrepreneurs need to stop pushing their way to success - and how to do it - so it’s no surprise that her top tip for achieving success as an online entrepreneur is to make your health as well as your physical and emotional wellbeing your top priority.

Lisa Carpenter’s Best Business Advice for Online Entrepreneurs: “If you want to create massive impact and massive influence, you must show up as your best self everyday. This means making rest a non-negotiable part of your business strategy. You can’t have a thriving business if you are falling apart.”

Add a Personal Touch to Your Business

I first met Rachael Cook through a mutual friend. In 2015, we were also part of a mastermind group together and have watched each other’s businesses sour over the years. She is an award-winning business strategist focused on helping small business owners, entrepreneurs, startups, and executive leaders design their business and careers in a way that works for them.

I recently interviewed Rachael on episode 273 where she shared her powerful strategy for planning your best year yet as a CEO and online entrepreneur.

Today, she shares why doing the things that don’t scale and adding a personal touch to your online business are the keys to standing out among your competitors.

Rachael Cook’s Best Business Advice for Online Entrepreneurs: “Those little personal touches matter. That’s what helps you truly stand out.”

Short-Term Action Creates Long-Term Impact

Jason Brown is the founder and Senior Coach at The Brown Report and is one of a few guests I’ve had the pleasure of interviewing multiple times on the show. Jason made his first appearance on The Sigrun Show on episode 182 where he shared tips on how to successfully start investing in the stock market. He came back on episode 199 to share his strategy for automating his sales funnel with YouTube.

Today, Jason shares why his top piece of advice for budding online entrepreneurs is to understand that even though the actions and steps you take today may not reap immediate rewards - the long-term returns on your investment can be so much sweeter.

Jason Brown’s Best Business Advice for Online Entrepreneurs: “The results you’re getting today are in direct relationship to the things you did 6 to 12 months ago.”

Take Imperfect Action

Lisa Corduff is the creator of Keepin’ Food Real and Small Steps to Wholefoods. I first met Lisa two years ago at a mastermind group we attended together and we quickly became friends. Lisa joined me on episode 77 where she explained why being authentic is critical for building a thriving, successful online business.

Today, Lisa shares why taking imperfect action, letting go of the idea of perfection, and avoiding comparing yourself to others is the key to succeeding in online business.