SEO with Mrs Ghost: Recent Episodes
Alina Ghost
Search Engine Optimisation for bloggers and small site owners. Learn about the 200+ factors that Google uses to rank sites on their results pages to help you get the visibility your hard work deserves. SEO tips and tricks will be discussed with bloggers and industry experts.
Core Web Vitals will be a ranking factor from Spring 2021. Here's how to prepare and what you can do now on your website to get better UX. Izzi Smith from Ryte (featured snippets queen) joins me on the show to cover the three areas:
- Largest Contentful Paint
- First Input Delay
- Cumulative Layout Shift
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Google My Business (GMB) and local SEO is heavily intertwined! Claire Carlile, a pro in the field with this particular interest, joins me on the show as we discuss top tips and unmissable advice for SMEs who offer a local service or have a brick and morter.
Don't miss this if you want to rank and be visible on Google for 'near me' searches!
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Content creation is so much more than just researching keywords. This episode discusses sub topics and intent in greater depth, specifically covering entity search. Dan Taylor joins me as guest on this episode and he has plenty of examples to share as well as good metaphors.
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EAT; expertise, authority, trust. How to grow your visibility by proving to Google that you’re a credible site with an authority in your field. A deepdive into the myths of Google’s recent algorithm updates and tips to growing your traffic with known methods of SEO. A huge welcome to expert, Lily Ray who, after many mentions on previous episodes, finally comes on as a guest!
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There isn’t much info on image search, especially when it comes to that image tab. Here’s a discussion with Roxana Stingu, SEO at Alamy, a mammoth photo website, encouraging you to experiment and making use of the potential that’s out there for extra traffic.
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This episode covers entity content creation that’s automated and how to use ‘query deserves freshness’ for better rankings. Simon (ex- Zoopla and Mail Online) also shares an SEO tactic he calls moating; where your site is the castle and other sites that help you take up the SERP share is the water (moat) around your castle.
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This episode covers two topics with expert Hannah Butcher. Firstly we have an open chat about stress factors in SEO and discuss the common themes found via her research. Then, she shares core counselling skills that are helpful to use in order to create great relationships for successful Digital PR and SEO outreach. A fab episode that’s worth paying attention to for improving your general well-being!
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One of my favourite topics is creating great content that ranks well on Google. This episode discusses how you can create valuable content that gains links and rankings, and ultimately traffic, via step by step. Find out what tools you can use and hear an expert content creator, Richard Garvey share his knowledge.
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Since the pandemic, there are clear changes in user behaviour and therefore implications on the search engine optimisation SEO industry. I’m joined by senior SEO strategist at Cancer Research UK, JC Connington, to discuss COVID19 effects on the industry and priorities as well as the charity sector specifically.
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This episode covers data myths and I’m joined by Arnout Hellemans, King of data. We discuss the absurdity of how one company got rid of their email marketing team because email wasn’t bringing traffic. When in fact their Google Analytics was incorrectly tracking it. Listen to this episode to find out how to troubleshoot your data points in Google Analytics or Search Console and how to start making smart data-led decisions.
“You need proper tracking in place to make data led decisions.“ - Arnout Hellemans
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What's the difference between optimising for a big brand than it is for a smaller site?
Join myself and Juliette, ex-eBay and gambling industry, as we discuss SEO for different sizes of websites. From technical considerations to focuses dependant on the brand size, we cover plenty that will give you food for thought no matter what type of site you have.
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Although a career move is the last thing on your mind right now because of the Coronavirus update, it shouldn’t be. NOW is the time to act and take steps to building your case for why you’re the best candidate for your dream SEO job.
I’m joined by Head of SEO at AutoTrader, Adam Whittles, (also former SEO at Apple) who has great tips and advice on what you can be doing to get a mid to senior SEO job role. From tips to make you stand out to the qualities you need to build up to lead the strategy in any given business, Adam’s experiences will be sure to help you get the job you deserve.
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I'm joined by pro SEO and content creator Carolyn Lyden who has herself started a business. Find out what the fundamentals of a website are and how to get the best chance of showing up on Google for your services or products.
We cover all things content, technical and even most common mistakes that startups make. Listen to grow your audience online today.
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Richard Keenan-Heard, Head of SEO at Trainline, knows more than a thing or two about structured data and getting into that ‘position 0’ and featured snippets. In this episode we chat about how to implement it, what tools to use and how to troubleshoot it.
Great examples by him and his team and get lots of extra resources and people to follow if you’d like to start using it for yourself. Stats show that it’s currently an untapped tactic so why not make the BEST use of structured data to gain more traffic?
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In this episode, I’m joined by Aleyda Solis, the international superstar SEO consultant to talk about her research and experimentations with video optimisation for her channel called Crawling Mondays.
From tools to help you create better (searched for!) video content to what factors actually affect your visibility, both on YouTube and on Google’s results pages. Join us to get ahead of the growing video market.
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A great episode on link building from the coolest guy in SEO, Kris Reid. From content creation and relevancy to guest posting when you’re just starting out, this episode is a great one if you’re looking to build contextual, relevant and authoritative links to your site.
We go through what, if any, links are still worthy and actually move your rankings so make sure to listen in if you’re interested!
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Google for Jobs is the topic for this episode. Learn all about what you need to do to start appearing on Google’s top page and featured ‘listings’. Top tips alongside stats show that there’s loads of potential if you’re in the recruiting industry. Marco Bonomo joins me, someone who had first-hand experience as a recruiter too, which helps!
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Starting with what changes we have already seen recently in SEO, we quickly jump into discussing upcoming changes and what to expect in 2020. Listen to the episode if you’re interested in knowing where to focus your time on and why certain elements are becoming more prominent. From local SEO and Google My Business, to structured data and machine learning. This episode is a meaty one and is definitely worth a listen!
Massive thanks to Ric Rodriguez from Yext for joining me on the show.
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We’re not here to glamorise failure but want everyone to be less scared of it.
Like birds, you sometimes need that push off a cliff and you’ll learn how to fly. Failure is only failure if you don't learn anything from it so in this episode Arianne and I chat about what you can do to build your confidence and understanding what triggers your negative thoughts.
“It’s OK to need help and to fail. We need the confidence to talk about it and admit we’re not perfect.” - Arianne Donoghue
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With brand becoming more of a ‘ranking factor’ I delve into BRAND alongside educator Aiden Carroll. We discuss what questions you should be asking to find your brand core values again as well as why you should even bother. It’s hard to measure the success of a brand awareness campaign so we discuss some options during the podcast too. Join us if you’d like to maintain a customer base and create more meaningful interactions with your consumer.
It can’t just be social media mentions or clicks to your site; it’s about what the user finds meaningful. - Aiden
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Stay up to date with your digital marketing knowledge with awesome resources and tips that we share on the show.
David Bain, author and podcaster, joins me to help you learn more about other digital marketing channels or areas in SEO. We speak about a variety of ways to consume information, from audio (sharing favourite podcasts) to blogs and even suggest who to follow on Twitter.
Engage your brain, get motivated and kick ass in your career!
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I’ve brought in a career coach onto the show to help you grow in, or change, professions, and to understand the challenges most common in digital marketing. Anais Poulain is a career and profession coach sharing her top tips and questions. It’s about exploring what you want to achieve and how to get there.
Most importantly, I hope that from this episode you’ll be able to realise what isn’t working for you right now or to get motivated again in your job. Interestingly, we even cover my current situation where I’m soon to go on maternity leave, so if it’s relevant to you too, tune in!
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I’m joined by Zoopla’s own Technical SEO, Areej AbuAli. She has also founded Women in Tech SEO meetups and conference (2020) so it’s great to get her experience on the show. We chat about working better with website development / technical teams, especially if you’re client side. There’s lots of valuable information for agencies too because that’s where Areej started her SEO career.
Listen to the episode if you’re interested in building up a business case to get your technical changes through. It’s about what to include and what not to as well as forecasting.
“Web development teams have no opportunity to read a long audit, so a google sheet (one-pager) with recommendations works better.” - Areej AbuAli
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An episode on eCommerce faux pas and CRO tips. From expert suggestions on eCommerce common problems and how to overcome them to conversion rate optimisation for small budgets.
“Fix things that directly get in between the purchase and the customers.” - Luke Carthy
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Google posted last week that understand searches better by using a new Natural Language Understanding AI called BERT (Bidirectional Encoder Representations from Transformers.) Expert SEO and lecturer Dawn Anderson joins me on the show to discuss what this is and how you can frame your content to appear better in the SERPs.
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If you’re breaking out into new international markets then there’s a method of how to go about it via SEO. Guest speaker, Cat Goulbourne specialises in creating new pages, products and content even though she doesn’t speak the language. She takes me through her two-step approach and shares the tools that she uses. Go international with your business without speaking 20 languages!
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Trainer of Digital PR course at Brighton SEO for 6 years, Laura Crimmons join the show. From tracking performance, to 101 link building tips like creating the right content, knowing your audience and personalisation tips, we chat through what YOU can be doing to have the best chance of good quality link building.
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I personally selected Amy's topic for you to listen to. She's speaking at Brighton SEO about mental health in the digital marketing industry, from her personal experiences (depression & car crash) to some really alarming facts about mental health and women in tech. It's a completely different to usual so I hope you enjoy the episode, find it valuable and are as grateful as I am to Amy for coming on the show!
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It’s finally time I gave back to the conference in which I’ve learnt so much and where I met so many amazing people in SEO. This episodes chats about what the conference can give you and who you should go and see. Let me know if you end up going!
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Fancy learning about Google Tag Manager? Gerry White, who has 20 years of digital marketing knowledge, from Analytics to SEO, shares his tips and examples of how to use GTM for your projects.
Learn how to inject JavaScript that’ll help with schema & rich snippets as well as how to segment your customers further so that you can start personalising your site. Listen in today.
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I speak more than usual in this episode as Ross sparks a discussion around the value of links. Defining it has always been tricky but Ross thinks he’s figured it out with a couple of new tools on the horizon.
Also, how has digital PR changed? Well, “Outreach is outreach” he says, “no matter who you’re pitching too.” So the industry figured out we should aim for the top players; the journalists rather than bloggers.
Want to find out how his agency creates content for link gain and then values those links? Listen to the episode.
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Tom Capper, team lead at Distilled, tested and validated a theory that page 1 ranking factors are different to your traditional SEO strategies. Looking at 'head terms' - keywords with high search volume - Tom tests his theory and finds some astounding results!
“You expect to see a descending order of domain authority or see some order that makes sense” says Tom “I wasn’t seeing this, especially for..."
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In this episode we talk about why it is important for a brand to have a full funnel approach.
How do you approach digital marketing? David Schulhof, CEO at Red Hot Penny, raises the different challenges of different ends of the spectrum and shares experience of brands that have a predetermined view of how to be more efficient or drive growth. We share some GREAT examples.
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Fancy getting the in's and out's of Goolgle's algorithm? This episode covers ranking factors in a simplified version, helping you understand the things that matter. Jason Barnard, host of the SEOisAEO series, joins me to discuss the top ranking factors:
- Topicality
- Quality
- Speed
- Entity
- RankBrain
- Freshness
We also discuss how it's the same and different to the parallel ranking algorithm for instant answers. Make your featured snippets awesome by understanding the basic values of the different factors and weightings.
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Fancy a refreshing take on SEO? Have a listen to guest speaker, Alex Royle, Head of Audience Development for the commercial areas of the BBC, such as BBC Good Food, Top Gear etc. He optimises websites from a publisher's perspective and there's a lot that you can learn!
Read the show notes for tools, more articles/episodes with further info and full transcript of the audio.
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Do you know that changing your site navigation affects your internal linking and so, if done well, can improve your SEO?
I invited Linda Hogenes to talk about the site navigation and internal linking and so there are plenty of testing ideas you can try out for yourself and start understanding the technical side of your website.
Really insightful resources and articles you can read suggested via this episode too.
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If you're reading this then you're more than likely have had a Google Penalty. If not then you're a curious little kitten, I like you.
You're in the right place though because this episode is kick-ass for anyone who wants to get back onto the SERPs. Kaspar, ex-Googler and consultant at Search Brothers shares his experiences, tips and what you can go and do now to help your situation. Good luck.
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We cover the role of generalists in this episode. What do they actually do and why do businesses need them? From strategy to business goals, a generalist can add plenty of skills to a growing business, but what does the SEO industry think?
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The link building landscape has changed dramatically in the past few years. It's all about give and take. You can get natural coverage by giving valuable additions to a conversation - specifically when we're talking about those big press links!
Rob Hilborn from Hotel Chocolat joins me to chat about Digital PR and we offer up 5 top tips that you can go away and use right now. What are you waiting for? Go and listen now :)
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If you're interested in technical SEO then this episode is for you. Fili Wiese has a down-to-earth way to explain things about how a website functions that even I can understand. He's an ex-Googler and a consultant at Search Brothers so he is a pro at what he does.
There's a lot of website development talk to be prepared to listen about JavaScript, Site Speed, Log file analysis and even Intelligent Architecture/navigation of a site. It's a meaty episode so be sure to catch it.
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Arnout Hellemans says "There is no one way to do it but think about the data that you can have and leverage it to make a positive impact."
In this episode we talk about mainly leverage PPC data for SEO purposes and what tests you can do to improve your CTR and make actions based on 'real' information. Arnout also teaches me about link building using display advertising and Dynamic search Ads tips for search. I've definitely learnt a few things during the episode and we hope you do too.
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Filter pages on ecommerce sites specifically can cause a lot of issues if not handled correctly. The technical side of how filters/facets are created and showcased to search engines can make or break your crawl budget, content and more.
Sean Butcher, Head of SEO at Blue Array, shares plenty of examples of two ends of the scale (both bad) and hope you can overcome these yourself or grasp the opportunity where it arises. Trust me, if you have a site and you sell products on it then this episode is worth a listen.
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If you're interested in what ecommerce looks like in 2019, especially when it comes to good SEO, then this episode is for you.
I catch up with ex-SEO manager of Made to chat about the interiors industry site and his partner in new venture - This is Novos, a digital marketing consultancy. We cover what is a headless CMS and why it's growing, top tips for 2019 as well as JavaScript and SEO.
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This episode is all about future-proofing your brand or client for the voice search 'epidemic'.
Find out ways to identify and track voice queries, how voice search is affecting the in-store experience as well as Bing optimisation techniques to ensure you're top of the search results (which helps voice search too by the way.)
Join me and John Brasington from Pi Datametrics who tests voice devices and undertakes experiments that reveal VERY interesting stuff. Listen now or read show notes via the link.
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Can you guarantee SEO results?
There's a lot of chatter on Twitter about SEO return on investment and offering a forecast that's definitely never going to change 6 months (even 6 weeks) down the line... in an industry that's highly volatile is it foolish to guarantee results?
My guest speaker, Rory Truesdale, and I talk about this and also algorithm update changes and how you should be reacting (or not) when your site is affected.
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In April 2018 I spoke at Search London but two months prior I attended it, and only because of an invite from the sponsor. Why? Networking. Founder of the event SEO Jo Blogs and I chat about events in 2018 (that are not just in London) networking and working from home. Join the conversation, listen in today.
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Here's a content expert, Dan Shure, sharing examples, tips and bloody good suggestions for an awesome content strategy. We chat about content in 2019 after EAT (expertise, authority, trust) or rather the August algorithm update. We also cover what to do with old content and how to prepare for the voice market with accessibility (and how!)... and much more. Listen and read the show notes for more.
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Listen in to how MVF Global editorial team create content for online with SEO in mind. Lucy, Deputy Editor, shares her processes, tools and planning tips to ensure the reader intent is always fulfilled and hence rankings are high.
The episode covers a lot of great content examples to help you do the same for your client, company or personal site.
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Tech SEO isn't something you do once and forget about it. It's constantly in need of you to create signposts for Google so that it's easier for their bots to go onto your site and understand the pages you deem important.
The biggest downfall is when a company knows the basics but forgets to do them!
We cover the fundamentals of crawling and indexing and more whilst chatting about tools, common issues, recent updates and even funny tweets. Join our conversation today.
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Simon Cox, a website developer for 25 years enjoys technical SEO. He also spotted an error in Google's search results, which is when sites block UK visitors because of GDPR. We talk about this and more, discussing our bugbears with Google.
The episode covers technical areas so it's ideal for SEO consultants and website developers.
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"Don't be awesome, just be alright at everything" says Zak Edwards from Prezzybox.
After founding the company in 2000 Zak learnt digital marketing on-the-go. We chat about all digital marketing, key learnings and the company's current SEO setup.
Listen to this episode if you'd like to know more about how SEO fits into an ecommerce business as well as how to put together a content strategy that works for you and your brand.
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Pinterest is an established platform, some call it social media but Jen Stanbrook and I agree that it's a search engine with an algorithm you can optimise for.
This episode will help anyone who is looking for another way to get traffic to their website and to gain relevant customers that will buy their product. Jen is a Pinterest coach and guru and we chat about where to start to rank on Pinterest, how often to Pin and what kind of things to share to grow.
Grab plenty of tips to create a Pinterest strategy and learn how to develop your boards as well as your images using Google Analytics or Pinterest analytics. Discover also about hashtags, engagement and linking from source... sound like gibberish? Listen to episode 19 to find out more!
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Get set up on Search Console with these basic steps.
Learn how to make the most of the data that Google provides you with. You can react to the keywords people use to find your site or make use of the opportunities that are laid out before you.
We cover the basics foremost, such as search terms and clicks, then we look at how you can make marginal changes for a big difference. Grow your organic traffic using this tool that's means something to your business.
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Create content that brings you traffic as well as links.
"There's no point of creating an asset if it doesn't sit with your brand" says Marie Turner, a speaker at Brighton SEO, "find that something special to get noticed and thus, brings you links."
Covering how to build good campaigns by good planning, department buy-in and getting feedback, the episode teaches you how to create on-brand linkable assets. We also cover good and bad link building tactics as well as managing internal relationships as well as those with influencers.
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Wonder how to justify your SEO work? Deepak and I share our secrets to success and walk you through a multitude of recommendations, from quick wins and tracking tips to trust-building and split testing.
Towards the end, I also share my awesome calculation that has never failed me.
Return on investment can make or break a project so it's super important to get this right, manage expectations no matter who you're working for or with - be it a client, a boss or other departments. Understand the metrics that are important to the business and start there... or with us on this episode ;)
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I'm an SEO and a blogger so I know exactly what you need to know as someone who creates content online.
Here are my go-to SEO basics, from things that I have covered in previous episodes such as keyword research and site speed to common blogger issues that you might not even know is an issue like categorisation and pagination.
Did you ever wonder how often you should post as a blogger and whether it affects your visibility online? Well wonder no more, because the answer is yes it does affect your SEO. Find out more by listening to the episode.
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Although voice search is getting a bad rep in the industry due to the 'hype' it's definitely not something to ignore.
Nick Wilsdon, with 18 years experience and working for Vodafone, goes through numerous ways to make the most of the voice opportunities, from Amazon Skills and Google Actions to customer service, searching using voice and big data.
Forget about 50% of people using voice search by 2020 and realise that by next year 30% of businesses will be using voice devices, skills and actions to compliment their user journey.
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The internet is how most people determine a reality, a truth, an answer and a direction, whether that's metaphysical or physically getting somewhere, says Lexi Mills.
We discuss the implications of this and what it means to a search engine opimisation professional.
From the bubble effect that the user finds themselves in to wearable technology, virtual reality and predicting illnesses, Lexi and I cover almost everything.
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Digital PR is successful link building but where did it all start, who was penalised and why do we do what we do now?
Dave Clough, ex-Argos SEO manager and currently an SEO consultant, and I talk about how link building evolved into bringing the best of both worlds together, merging SEO with PR to make campaigns that naturally and effectively bring you those authoritative links as well as brand awareness.
After a brief 'naughty list' of link building, find out how to do good Digital PR. Download and listen!
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Working in an industry that's constantly changing can be hard. Daniel Rowles, a lecturer, teacher and published author, educates me about how to step back from using search in isolation and looking at the whole user journey.
A fantastic episode that will help any aspiring digital marketeer or site owner with plenty of recommendations for tools and inspiring key learnings that Daniel himself has tested.
We discuss branding, content, social media, instant answers, voice search and much more.
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Chris Green from StrategiQ and I discuss their new hourly ranking tool and how it's able to identify traffic drops due to ranking fluctuations.
It's clear that some industries are affected more than others, such as news and finance. However, from experimenting with the tool it has already been found that page 1 remains somewhat stable whilst page 2+ sees high volatility.
Google is constantly testing so how far can we trust these if we take into account personalisation and new search results features. We talk about the intent of the searcher and how rankings are affected by the time of day, let alone the previous browsing history of the searcher.
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Slow as a snail and low rankings? It's simply site speed.
This episode offers a handful of suggestions that will help make your website faster, from using an easy plugin to getting more technical with your code. There's things that you can be doing right now so have a listen and start making those crucial pages.
Google is using site speed as a ranking factor so you better be listening carefully.
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Kevin's theory is that we may not even need websites in 10-15 years time. What does this mean for search? We discuss virtual reality, apps, voice search, featured snippets, AI and more.
Kevin Gibbons from BlueGlass agency joins me in this episode to discuss how SEO is no longer about optimising websites for desktop use but about promoting products and services via search, no matter what medium it's done on.
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Future-proof your brand or client by knowing more about what to expect from Google.
Gabriella Galluccio, SEO & Content manager at Robert Dyas, and I talk about how artificial intelligence is changing the Search industry. What does machine learning mean for SEOs and how does personalisation affect site visibility.
Topics include:
- Voice Search
- Machine learning (RankBrain)
- Personalisation (Netflix)
- Pitching to robots (Reuters)
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Image optimisation is a simple tactic that improves your site authority, site speed and therefore visibility online. By optimising imagery before you upload it onto your site you will be able to create files that are easy to show to those visiting your site, making your content easy to see to readers and quicker to understand, which is really important for search engine bots as well.
Doing this increases traffic to your pages so listen to how you should do this with a simple step by step process with your podcast host, Alina Ghost.
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This episode is all about content cannibalisation. Jon Earnshaw joins me in the conversation around creating content so that there is no internal conflict within your site so that you're visible in the search results. There are key takeaways for not creating content in isolation with a three step process that's easy to implement - just by simply keeping them in mind and organising your current content.
Jon and I then discuss RankBrain and voice search to help you create content for the future. Listen in to discover more.
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Learn the very basics of meta data. Optimise the titles and meta descriptions primarily to increase your page click through rate. The more traffic you have, the more likely you're to rank in a good position on Google.
Anthony Kelly from Penguins Events joins me on this chat about what works and what doesn't to help you try things out for yourself to gain more organic traffic via SEO.
I share new updates to the meta data and mention other tags that I'll be covering at later episodes in more detail.
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In this episode we're discussing the types of links, what these mean if you're a blogger or a brand and where social media fits into all of this as well. I am joined by Jen Thorne, blogger at A Beauty Junkie in London and social media consultant.
If you're blogger collaborating with brands, or vice versa, then this episode is for you. This episode is about nofollow links; what these are and when you should use them. They look exactly the same as 'normal' hyperlinks so why do we have them? Listen to the episode to find out.
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Louise and I speak about keyword research. Why is it important to you and what tools you can use and methods, in order to create great content for your readers and customers. Free tools and paid tools are both discussed and areas to focus on due to Google algorithm updates.
Keyword research is super important so that you find your customers when they're looking for and around your topic. Join us and download the episode to listen!
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Find out more about me, Alina Ghost, host of SEO with Mrs Ghost. I worked for brands such as Tesco, Debenhams and Carpetright. Currently I work for a luxury interiors brand called Amara and lead the SEO team.
I go through the very basics of search engine optimisation, what it is and why it's important if you're a blogger or site owner. I provide you with key tasks to take away immediately; from great SEO plugins to tips around domains and meta data which is key to your visibility online. With over 200 ranking factors, I'm here to help you make a start and get ahead of competitors.
***UPDATE: Trust me, the audio gets better so keep listening to the podcast ;) I also have awesome guests join me!
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TEASER:
So you want your site to be visible on Google? Subscribe to my new podcast, SEO with Mrs Ghost, to find out about the 200+ factors that Google uses to rank websites.
Perfect for blogs and small site owners.
***UPDATE: Trust me, the audio gets better so keep listening to the podcast ;)
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