All Things Retail: The Store WPP: Recent Episodes
The Store WPP
The Store WPP is WPP’s global retail practice. With offices in London and Chicago, we share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports our client initiatives.
Our mission is to help grow the retail expertise across the Group in an increasingly dynamic landscape and extend WPP’s extraordinary leadership in retail. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands, technology and Shopper Marketing. The Store interprets learnings and insights to a broad audience inside and outside of WPP in the form of conferences, articles, webinars, guest lectures at universities, and digital content.
As shoppers place more value on "doing things" and connecting socially, bricks-and-mortar retail could learn a lot from the growth of the music festival scene. Think Coachella curating a shopping mall.
Women approaching digital focus on understanding the feelings behind the data. How do customers want to feel when the interact with brands--not just WHAT do they want.
Bryan Gildenberg, Kantar Research, shares view of current and future trends in global retail.
Bob Thacker and Eric Erickson discuss the reinvention of Target through, event, product and PR innovation: the road from discount to retail discovery.
Bob Thacker explains how AdoptAClassroom.org gives teachers a hand by providing needed classroom materials so that students can succeed. It is estimated that more than 15 million children don’t have the resources they need to succeed in school.
Tim Greenhalgh discusses how branded experiences are crafted and why they are necessary for retail success.
Michael Stich, Rockfish's head of innovation, speaks on digital, mobile commerce, shopper marketing, experiential retail, omnichannel, purchase path,
Miguel Flores discusses why and how American Eagle entered the Mexican market. Topics include omni-channel marketing, consumer trends in Mexico and how American brands can be translated into other cultures.
Anneliza Humlen talks about the role of retail in augmenting Corporate Social Responsibility (CSR) programs by empowering and engaging consumers through a business's retail experience.
Gwen Morrison leads a panel discussion on how content, commerce and technology have commingled in the retail environment that not just blurs but destroys traditional channels.
Marcelo Castelo presents a case study of a partnership between Brazilian ecommerce player NetShoes and Brazilian telecoms to provide free mobile data access to it's website.
Joe Lampertius takes a tour of what the future of retail looks like sitting in Amazon's chair.
Hermann Behrens: At times when the world is increasingly disjointed and disrupted, how do retailers respond to the core emotions of their consumers and create experiences that are meaningful, memorable and generous?
Tim Greenhalgh discusses how a world of connected things expands the scope of designing shopper experiences.
Bryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.
Marketers are redefining how to weave brand stories into social media and other digital platforms of influence. Hear how technology and retail media leaders are delivering content experiences that are “contextually relevant” and activate purchases.
As smart-phone based algorithms become smarter and "know" their owner better, brands are beginning to market to bots and algorithms rather than humans. The pivot from human buyers to bot buyers.
Gwen Morrison introduces the bot as your new customer. Forget about bricks and mortar. Forget about flesh and blood. Your new customer is a bot that's learned your customer's preferences.
A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping. These shoppers aren't defined by traditional demographics but by a mental and emotional connection to their brands.
How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.