It’s time for a change.
Since I started my handmade business, Epheriell, in 2008, the world has changed so much.
I have changed so much.
In 2008 I was a 27 year old tuition centre manager, living with my English boyfriend in the Brisbane suburbs, and I started making jewellery in my spare time to fulfil a creative urge I had neglected for years.
When I started Epheriell as a hobby business, I had zero idea that I would be here, talking to you, almost 18 years later, after having built a number of different businesses – all in the realm of the handmade sphere – and having turned over almost two million dollars from those businesses in those years.
Wow. I’ve never pulled that number up before! It’s a bit overwhelming to think I managed to create products with my own two hands and one brain, and have been able to make a living from them for all this time.
But.
The world has changed. I have changed. And it’s time for me to move on.
So, as of June 2026, I’ll be retiring from handmade business education, and I’ll be putting Epheriell on indefinite sabbatical.
What will I do next?
I don’t actually know yet.
But we’ve finally reached a point where we are in the financial position to allow me to take a sabbatical where I will have the space to rest, reflect, get the dosage of my MHT right (😆), and decide what’s next for me.
I’ve officially reached middle age this year – I keep joking about the fact that I got my first reading glasses and my MHT prescription in the same week!
I turn 45 in 2026, and like the elder millennial that I am, I have been obsessed with the internet since I first dove into the world of message boards, IRC, fandom, Geocities, Altavista and Ask Jeeves when I was a fresh-faced 15-year-old in 1996.
Did you know, I made my very first website (on Geocities, of course) back in 1996 or 97 – and it was an X-Files fan site? It was pretty popular too! Though of course, the internet was a much, much smaller place back then.
Since then, I’ve launched various blogs, started various businesses, worked for other people’s online businesses, been an affiliate, run a podcast, various YouTube channels, sold jewellery under 2 different brands, sold ads on my own site, launched a membership, sold ebooks and ecourses… I’ve tried all sorts of things and made money online in myriad ways since making that very first website (which, of course, made me zero dollars, but my nerdy friends thought it was cool, so…).
Suffice it to say, I’ve been here for a long time.
30 years!
I always dreamt of making a living from the internet, and it took me about 12 years to finally crack how to do it properly – which started when I stumbled on Etsy back in 2008 and opened that first shop.
It has been an amazing journey, and I have loved so much about it.
It has enabled me and Nick to live a life we love.
To live in a place we adore.
To have so much freedom of time, to travel regularly to visit friends and family overseas, and to live a low-stress life.
But I’m ready to move on.
I’m also ready to take a break from the internet.
I have slowly faded away from most social media over the last few years.
I have no interest in instagram any more.
I pretty much only use Facebook to find events to attend IRL.
Threads I have been enjoying, because it felt like a breath of fresh air to actually talk WITH people again, but even that is growing thin for me right now.
Don’t even get me started on TikTok (ugh).
I have been putting myself and my face and my life out there on the internet since my early 20s.
But as I get older, and the changes in the online world loom, I feel the need to take a step back and just be again, without sharing things publicly with the world.
It’s time for retreat, recalibration, and reflection.
To decide what I want to do with this next phase of my life.
And to do that, I’m stepping away for a time.
Does that mean I’ll never come back online?
Not at all!
I might decide to start up my YouTube again. Or to launch something totally new.
And it doesn’t mean I’m disappearing today.
But I am aiming to be on sabbatical by the winter solstice here in Australia, which is June 21st, 2026.
Why am I telling you so early?
Because I’m going to offer a bunch of things for the last time, and it felt disingenuous to do so without being upfront about it.
I’ve always tried my best to be honest and keep firm grip on my integrity in a space where that seems to be increasingly rare.
I want you to know what’s happening, and why, so you can prepare and be aware – and if you so choose, to take advantage of my offers with full knowledge.
If you are in my community, or are one of my students, Thriver Circle members, or Epheriell customers, here’s the timeline of exactly what’s happening.
TimelineDecember 2025
Thriver Circle final launch – December 29th till January 7th.
If you join at this time, I will unlock the full Your Year to Thrive course, so you will have just under 6 months to work through it at your own pace during this time (which does mean doing 2 lessons a week instead of 1 should you want to). You will have full access to all other courses and workshops, and I will still be running 2 live calls each month until the end of May, and I’ll be active in the FB group community.
February 2026
Set Up Shop runs for the final time – February 9th till March 10th.
April 2026
I will offer shop critiques until April 6th, then they will no longer be available.
May 2026
I will offer the Wholesale Know-How course until May 4th, after which it will no longer be available.
June 2026
The Thriver Circle will close forever on June 8th, 2026.
Members will no longer have access to any aspect of the Circle, including the FB group, courses, workshops, podcasts. All memberships will be cancelled and all payments will be stopped by this date at the latest. I encourage members to cancel their membership when their May payment is deducted, as you will then stay an active member until the shut-down should you so wish.
I will archiving all my social media – bar YouTube (I’m leaving all my free videos up) in June.
Epheriell will be placed on sabbatical on June 8th, 2026.
This will give us time to process any final orders by the time I take sabbatical.
(I’m not ruling out opening Epheriell again in the future, but it will be a long while – probably at least 18 months – until I do so – unless Nick decides he wants to run it without my input, but he’s gotten himself a good permanent part-time government job so that will probably keep him busy enough!).
On June 21st I will hopefully be done with all the work to wrap up the businesses, and will be stepping away from all social media for at least 6 months and taking a sabbatical from work and the online world.
I’m not going to lie, I am simultaneously elated and terrified to take this step.
I’ve been feeling the urge to move on for a while now, but the circumstances were not in alignment until now, and I know that if I don’t take advantage of this opportunity, I will regret it immensely.
I’m excited to take my first real break from paid work since I was 16, and I’m so thankful to Nick for joyfully supporting me in this choice.
I want to take a moment to thank him, publicly, for all the work he has put in since this all began back in 2008.
Not only in the business – of which he has been an employee for over a decade now (and let’s be honest, an unpaid helper before that) – but in our life together.
He has been unfailing in his support – both emotional and practical – from day 1.
He has been the main home manager – taking care of the fundamentals of life like cooking, cleaning, shopping, mowing, repairs… all of those ‘mundane’ things that most women have bear the mental load of, even when they are working as well.
He’s freed me up to manage and run the businesses – and we have assisted each other in our respective spheres all this time.
It’s going to be quite the dynamic shift as he goes ‘to work’ (even though he’ll still be mostly working from home, thankfully!) and I take on more of the domestic load for the first time in our relationship.
I couldn’t have a more supportive partner in business and life, and I am so grateful every day that we chose to travel through life together.
Thank you so much, Nick, for all that you are and all that you do. I love you, and I couldn’t have done this without you.
So – I’m not going anywhere just yet, but I wanted you all to know what 2026 has in store.
I will still be here, enthusiastically running my businesses and helping you for the first half of 2026, and I will treasure the chance to work in this space – and with you – for these last few months.
It’s been an amazing career, and it wouldn’t exist without you.
I want to say thank you to YOU.
To the 6,000+ people who’ve bought a piece of Epheriell jewellery.
Thank you for trusting us to make a treasured piece of jewellery. Particularly those of you for whom we’ve made wedding rings. Every one has been special and we’ve been honoured to make it for you.
To every person who’s read my blog posts, my emails, listened to my podcast, or watched a YouTube video – I hope something I said has helped you!
I have put so much free content out there over the years that honestly, you could have built your whole business using just that (and I know people who have, because they’ve told me!).
But, most deeply, I want to say thank you to the thousands of past and present students who have paid me actual money to teach and help you grow your businesses: all I can hope for is that I haven’t let you down.
I hope what I shared made a difference, I hope it was valuable, and I hope that you continue to chase your dreams, whatever they may be.
I have always loved the handmade community – there are still so many genuine, creative, wonderful people making things with their hands and hearts.
And in this ever-more-digital and fast-everything world we live in, I think handmade has more value than ever.
May you all continue to add your unique beauty to the world.
Now I’m going to sign off before I make myself cry.
Keep Thriving,
Jess
The Thriver Circle is open now, for the last time.
Join NowThen and NowNick and I in 2008, at the housewarming for our first rental together. This is where I started Epheriell. I made the seaglass necklace I’m wearing – some of my early jewellery incorporated seaglass found at my local beach.
Thinking about selling your handmade products via wholesale?In this video and podcast episode, I’ll guide you through 8 steps to follow in order to get your handmade creations stocked in brick & mortar retail shops and boutiques!
If you need more help, and you’re ready to dive into the world of wholesale, don’t miss our Wholesale Know-How course!
AND, if you just want to dip your toe in the water to check if you’re ready to sell via wholesale, download the FREE mini-guide ’10 Steps to Wholesale Readiness’ right here.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
“Choose Your Hard.”I love this quote to live by shared by our guest on the show today – Laurel Taylor.
Laurel and I have a wide-ranging discussion in this episode, where she shares her journey from learning to knit as an aid to focus, to starting and growing her business – Alabaster Purl – through many twists and turns – including moving from Alaska to Oregon to Texas!
Laurel specializes in handmade knitwear and selling at in person shows, and she also has published a handful of knitting patterns.
She has a lot of wisdom to share on how to maintain a handmade business long-term, and we have a lot of fun in this episode, too!
I hope you enjoy it.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
‘…Things have never really taken off for me on Etsy for my finished items, but they do super well at in person shows. That’s my passion now, selling at markets.’ {Laurel}
‘…Define success for your family, for you, for your business, before you even get started. Because if you jump into it and define success for you as you’re going, you could let yourself down and think that you’re failing when you’re not. You might have defined success incorrectly for yourself.’ {Laurel}
This has been a tough year for handmade business owners. I’ve seen so many people closing up their shops – even people who’ve been in business for well over a decade.
With the economic crisis; the rise of platforms like Shein, Temu, Amazon; the increased cost of postage and materials; and the downfall of Etsy – is it game over for handmade business – especially online?
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
So you’ve got one Etsy shop… but you want to sell something that doesn’t quite fit there.You’ve been thinking about opening a second shop, but aren’t sure if it’s a good idea.
In this video/podcast, I’m going to outline the pros and cons of having more than one Etsy shop so you can go into it with your eyes wide open and make the decision that’s right for you!
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
There is so, so much that goes into having a successful online craft business.Truly, the path is long, and can be hard, and has so very many steps.
However, I’ve been in the handmade business for a long time now, and over the last decade+ I’ve built up my businesses to the point where they support our family.
Some days, I can’t quite believe that I’ve reached this point. When I started, it seemed like a pretty unattainable dream.But here we are. I am lucky enough to be making a living making beautiful things – doing something I love.
I don’t say this to brag or toot my own horn, I say it to give you hope.
Not a false hope. Not a hollow – you will succeed if you just do what you love.
No.
But if you’ve dreamed of doing what I do – making a living from selling your craft, I’m here to tell you that it IS possible.
No, it’s not easy.
No, it’s not a quick process.
No, there’s no ACTUAL ‘secret formula’ to success (those what I’m going to share will REALLY help).
But it can be done. I, and many other artisans, are living proof.
Today, I thought I would dig deep into those years (and YEARS) of trial and error to share with you 10 things that I believe are absolutely crucial to the success or failure of your online handmade business.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
So you want to sell your handmade crafts online… but you’re not sure if you should use Etsy or Shopify?Today I’m going to help you answer this question: should you use Etsy, Shopify… or both?
I’ll take you through the pros and cons of each platform, before comparing them to see which one is better across a range of criteria.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Sick of relying on Instagram and it’s increasingly worsening algorithm to drive traffic to your handmade businesses?Ready to tap into one of the fastest-growing marketing platforms on the internet instead?
I’m talking Pinterest – and I believe it is one of THE best potential drivers of traffic to your handmade business.
Those of you who’ve been in the Thriver Circle for over a year may remember the Pinterest Challenge from previous years.
The Pinterest Challenge helped many of you grow your Pinterest accounts – and therefore, your website traffic.
Pinterest is one of the top drivers of traffic to my own businesses, and if you’re not already using it – or not using it to its full potential – this challenge aims to help you up your Pinterest game, and drive more people to your online store.
🔥This challenge will run for 2 weeks, from June 3rd, 2024!
If you find Pinterest overwhelming; you don’t know where to start; or you’ve fallen off the wagon (i.e. out of the habit of using Pinterest regularly) then this challenge will help you!
🔥What is the Pinterest Challenge?
Basically – it’s a chance to grow your Pinterest account (and therefore traffic to your website!) via a two-week-long challenge in a group setting.
The basic gist is that you will spend a minimum of 10 minutes every day working on your Pinterest account.
And – bonus! – I will also be sharing one Pinterest tip or hack with you each day inside the Thriver Circle forum on Facebook.
I’ve got lots of juicy Pinterest suggestions for you!
🔥Ready? Sign up here.
If you’re not sure how Pinterest will help you grow your business, check out this week’s podcast, where I share 8 reasons why it might be the right choice for you!
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Today’s interview is with Michelle Danielson of Grandma Skills and Make Your Mark Labs. Michelle Danielson is a veteran creative who is an expert on selling handmade goods at markets.
She opened her handmade product business Grandma Skills® in 2013. After many years of continued success and growth she knew she had something worth sharing.
In 2021 she started the education side of her business Make Your Mark Labs which focuses on teaching handmade business owners how to successfully sell at in person markets.
Today Michelle shares the progress of her business since 2013 – and how it has evolved and remains a successful business alongside her part-time healthcare job and raising her son – especially in the face of some serious health challenges that led her to re-structure and learn how to delegate aspects of her business.
She also shares her top tips for selling in person at markets and shows, including some pitfalls to avoid and clever hacks to make it easier to engage potential customers!
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Get access to my Selling at Markets 101 Online Workshop!Ever thought about selling your work at markets and shows, but don’t know how to get started?
In this workshop I’ll take you through the basics you need to think about – things like choosing a market, taking payments, making stock, creating a stall design, and how to sell on the day!
Thriver Circle members can attend live (May 30, 2024) or watch the workshop recording on demand.
Get The WorkshopWatch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
‘…I would keep working on the things that made me, me, were profitable, and the things that were uniquely my skill.’ {Michelle}
‘It think it’s nice to have that flexibility, and I think it’s important too for wherever you’re at in the season of life, to honour that season, and be realistic in the time that you have and the goals that you have.’ {Michelle}
‘This also comes down to branding and how you are showing your business to the world… It takes time to develop a brand and a following, and I find that part of that can be where you sell’ {Jess}
Laurie Caffery grew up in Boone, North Carolina, a small town surrounded by the peaks and valleys of the Blue Ridge Mountains.Encouraged by her creative parents – a painter mom and a custom home designer and builder dad, Laurie spent her childhood enthusiastically exploring different mediums, primarily painting and drawing.
Laurie received her Bachelor of Fine Arts Degree in Studio Art with an emphasis in ceramics in 2014.
Her artwork is exhibited and collected nationally and internationally.
Currently, Laurie continues to create her narrative-driven, decorative ceramics from her home studio in Asheville, North Carolina alongside her husband, son and dogs.
In this episode we talk about her creative education & journey – and how illustrating on clay happened by accident!
We discuss how she’s grown a successful independent business – and how that’s enabled her to charge what her work is worth, and grow a following of people who love to collect her work.
Laurie is launching her latest collection the day after this goes live, check out her work right here – lauriecaffery.com
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
‘Part of the draw with functional ceramics was that I could figure out how to do it
myself… from creating the piece, to marketing, to selling the piece on my own without
relying on galleries.’ {Laurie}
● Laurie started out selling at craft fairs, and moved to 40% online, 60% consignment, wholesale, etc. When the pandemic happened, craft markets and galleries were shut down so Laurie switched to selling only online, though recently she has taken on some
wholesale work with a gallery.
● Marketing was discussed. Laurie uses Instagram for 95% of her marketing, and DMs (Direct Messages) have made a huge difference in this process.
‘It has been so wonderful to truly build authentic relationships with my customers… we have become friends and they have become my cheerleaders.’ {Laurie}
● While Laurie has a modest follower count, this is not that important; it’s more important to have organic growth and have authentic relationships with her customers.
● Email lists have also proved successful for Laurie’s business as a way to directly reach out to her client base.
● As a ceramicist, Laurie has the benefit of a client base of collectors, and therefore
markets her work differently to someone who relies on single sales. Laurie needs clients who value her work, who know who she is as a person, and who know the quality and time taken to create her work so that they will pay fairly for her products. This is because ceramics are generally deemed to have low value. Laurie originally sold through Etsy and this was a great platform to start off with, however Etsy retains customer email addresses which isn’t ideal if you are wanting to contact customers directly.
● Instagram was discussed as this is a constantly changing platform and requires regular posting of a range of different formats, e.g. Carousels, reels, etc.
● Laurie has four releases per year, and her designs change depending on the season.
She currently doesn’t have capacity to sell all year round due to her studio size.
● Work life balance was raised as Laurie has always struggled with workaholism, but since having her son, she has had to reevaluate how she works to allow time for her family. Laurie’s husband is a huge part of the success of Laurie’s business, helping to construct her studio, taking on childcare duties, etc.
● The creative process was discussed. Laurie has a list of themes that she wishes to explore and whittles this down to the theme of the new release.
● Laurie spoke about a spreadsheet she uses to track sales, income, expenses, and
individual items. The constraints of this spreadsheet and list is important to Laurie as it helps her focus on the creative process and make it more fun.
● The biggest challenge for Laurie has been motherhood; while it has been wonderful it
has also been difficult adjusting the business.
● The biggest highlight has been her online store as this has met exactly with her goals
and grown to be a sustainable business.
● The future for Laurie’s business was discussed. She has achieved what she wanted with her online sales, however would like to have more ease and stability, and take more regular weekends off with her family without worrying about the business.
● Jess noted that it’s good for other makers to see that it’s ok to stay a small business; you don’t need to grow beyond where you feel comfortable and fulfilled.
● Advice from Laurie to other makers is don’t underestimate marketing. There is a fine balance between marketing your products whilst also focusing on good craftsmanship at the same time.
● Quote: Choose discomfort over resentment, Brené Brown. For Laurie, this means saying no to things that you don’t want to do, rather than agreeing and being resentful. This is important to Laurie at this stage in her business as it protects her peace and her time.
You can find Laurie on Instagram, lauriecaffery.clay and on her website,
lauriecaffery.com
Rebecca Haas has been an independent jeweller for over 20 years.She has a small jewelry design studio based in idyllic Southern Vermont.
Each unique piece is handcrafted with skill and care by Rebecca in her hilltop studio from ethically sourced metals.
Rebecca makes simple, nature inspired jewelry with bold yet delicate lines.
Her work is designed to fit seamlessly into your life, and skillfully crafted with the strength to be worn and enjoyed every day.
Her aesthetic is understated yet refined, creating a look that is elegant and timeless.
In today’s episode she shares how her business has grown and evolved over the years, and how/where she sells and markets her work – without Etsy.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
‘… I knew if I stopped, it would be really hard to start (the business) again. So, what can I do? I’m just going to say yes to everything, this is going to be my year of yes.’ {Rebecca}
‘I like things to have a little bit of wonkiness to them which allows every piece to be a little bit different…this makes it feel a little bit more personal… I try and find a balance between minimalism and natural elements… little mountainscapes and things that are very Vermont-y.’ {Rebecca}
‘If it was your hobby and now it’s becoming your business, it changes your relationship with the craft… you’re not just making purely for your own enjoyment or purely for fun anymore, there’s another layer on top of that. For some people that enhances it and for some people that destroys it.’ {Jess}
What happens when your business evolves?This is a central theme of my interview with Chereen – formerly of Smeeny Beanie Knits, now Smeeny Made Wild.
We discuss her beginnings – from making a few beanies to sell at a local store – to now having a full-time business with multiple sales channels, product categories, and marketing strategies.
Chereen sells on Etsy, her own website, in shops and at markets – and her product line and offerings have diversified over time.
She got her start selling online with the Set Up Shop course (starting Feb 5th, 2024!) – and she has this to say about her experience of the course:
“I loved the way the course flowed, and Jess’s teaching style is so effective.
Each lesson is thoughtfully curated and is a carefully placed stepping stone to the lessons that follow. I especially LOVED the branding and marketing aspects of the course, and have become obsessed with both since!
By the end of the course, I was confidently able to open my shop and have since built and launched my own website with Jess’s teachings in mind.
If any part of you is interested in taking this course, don’t hesitate…sign up now!“
If you’d like to set up or overhaul your online shop, check the course out right here.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
‘Just because you want to go full time with your handmade business, that doesn’t mean
that you have to give up other things… like a job that you actually enjoy.’ {Jess}
● If you are a creative person, you probably enjoy multiple creative outlets, and having
these different income streams can also help prevent burn out and bring stability.
● The first product Chereen sold on Etsy was a knitting pattern, and she only sold physical
items at a local shop on consignment. She sold 12 items for the first season, as well as
selling to friends, but the store soon sold out and asked for more of her knitwear.
● The original brand was Smeeny Beanie Knits, using Chereen’s nickname of Smeeny
Beanie, but this led to her hats being called Smeeny Beanies by locals.
● Chereen attributes so much of her success to her hometown and the surrounding
community. The area is only small, but it has a large ski and tourist population during the
snow season, and store sales have led to further online brand recognition.
● After establishing the Etsy shop as also selling physical products, Chereen slowly built
up her website, and now sells only knitting patterns on Etsy and physical products on her
website. This meant that she no longer had to fulfil orders on multiple streams.
● Chereen noted that during the pandemic it became important (particularly in the US) for
online businesses (using Etsy and Instagram etc.) to outline what their social values
were, and Chereen leaned into this with her strong values on environmental justice by
donating back to not-for-profit organisations. Chereen now donates 1% of her revenue to
vetted environmental not-for-profits.
‘My lifestyle has become very much my brand. It slowly evolved from just a business
selling handmade knitwear to a lifestyle brand… I became somewhat of a small micro-
influencer and brands reached out to do affiliate partnerships and things like that.’
{Chereen}
● This led to a change to the brand name, now being Smeeny Made Wild, so that the
brand name matches who Chereen is.
● Jess noted that changing of the brand name away from ‘Knits’ also prevents being
pigeonholed into only feeling like you can sell knitwear, and nothing else.
‘A lot of people think if I shut this down, or try something new, or pivot… that they have
failed in some way… You’re never actually failing; you’re more driving yourself in a
direction or towards a direction that is feeding you.’ {Chereen}
● It was discussed that some people are afraid to make the leap to full time with their
handmade business, with many people believing that having a regular job is safe due to
a wage, health benefits etc. However, Jess and Chereen discussed the benefits of
having a handmade business such as fewer related costs like commuting, workwear etc.
and having more freedom to take holidays, and spend time with family.
● New products / income streams for Chereen include merchandise. For example,
Chereen has designed stickers and collaborated with other artists on these. Other items
include trucker hats, tote bags, and items from other makers such as national park
notebooks.
● 75% of Chereen’s income comes from knits, 25% from knitting patterns, and a sprinkling
from the merchandise items.
● Chereen continues to make all the knitted items herself, though she now has an
assistant who helps with tasks like winding yarn, working on a loom, etc.
● Chereen has started a YouTube channel VLOG to show behind the scenes of her
business, though this may become an income stream in future.
● Marketing was discussed. Chereen is using Instagram to nurture her current audience
and build a community in this space. She is also utilising email lists more regularly, as
well as getting customers from her small YouTube channel, Pinterest, and her website.
● Jess has also found email lists to be useful and is making this a focus for this year, using
it to post updates, giveaways, etc.
● Chereen noted that a good way to develop content for the email lists is by subscribing to
certain influencers and modelling her emails on weekly newsletters, whilst also including
the sale of a particular product from her range.
● Jess noted that many sellers who set up during Covid had a skewed view of what online
sales should be, given that many more people were shopping online during lockdowns.
This, and the difficult economic climate, has had a big impact during 2023.
● Competition has increased significantly. For example, Etsy went from 2M sellers in early
2020 to 9M sellers by the end of 2021.
● New sellers need to understand that it is tough, but if you invest the time, you can make
a success of it.
● Chereen noted that, while makers are not large companies with money to spend on
marketing, they are the maker of the product so you should sell this to your customers.
Customers also appreciate the connection with you as the maker of the product, and as
a human being.
● Jess spoke about the individual, well-crafted extra email that she (and Chereen) sends
out to each of her customers to make that personal connection with them, whilst also
giving them all the details about their order.
‘If you just follow your creative passions and lean into what fulfils you, you will succeed.
Just stick with it, remain consistent and really listen to yourself and your heart because that shows through, and people can tell that you really care about what you’re doing.’ {Chereen}
● The importance of having boundaries and balance in your life was discussed. You don’t
have to share everything about yourself online just because you use Instagram, it’s ok to
have privacy.
● You can find Chereen on her ‘Smeeny in the Wild’ YouTube channel VLOG, which is
mostly studio videos about the business, but sometimes Chereen goes on adventures
and shares them on this platform.
● Smeenymadewild.com is Chereen’s website and has lots of information, as well as her
shop.
If you’re moving from employment to self-employment, there are some essential money management practices that you need to be aware of right from the get-go.Today I’m going to share a few crucial steps you need to take to ensure you’re setting yourself up for long-term financial success and security as a creative business owner.
I’ve been 100% self-employed since 2010, and have followed these practices myself to ensure I meet all my financial obligations – and so I’m saving for retirement, as well!
For a more in-depth look at how I actually manage my money day-to-day, please check out this video after watching the video below.
And, if you need some guidance getting started with keeping your books, I have a whole workshop on this inside the Thriver Circle.
I will also be doing a more in-depth workshop on this topic inside the Circle very soon, so make sure to sign up now so you don’t miss that!
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Welcome to 2024! If you’re ready to have your best year in business yet, you might like to join me for the Handmade Business Boot Camp – starting January 8th!
In the Boot Camp, you’ll find clarity, focus, and a make rock-solid plan that will move your business forward!
Find out more or sign up now here.
In this video & podcast, I’m getting you ready for a new year by reflecting on the past.
Taking the time at the turn of a brand-new year to look back over the year just gone, we can find amazing clarity that will illuminate the path to start our journey into the new year with strength and confidence.
You can grab your FREE download of the 10 Questions here!
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
There are 2 types of handmade products you can sell. Reproducible and one-of-a-kind (OOAK). Reproducible products are where you make a prototype, and then basically copy it over and over again (this is what I do in my jewellery shop, Epheriell.com).
OOAK products are actually unique – you only ever make one that looks like it does, and it can’t be reproduced.
I generally encourage my students to sell reproducible products if their focus is online selling – and I outline exactly why that is in today’s video.
I’ll also cover all the challenges of selling OOAK items online, and discuss how you can make it more profitable.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
You may be wondering if you should start or continue your business on Etsy in 2024. Today I’m outlining pros and cons when it comes to selling handmade items on Etsy, and I’ll give you my thoughts on whether it’s worth it in 2024.
Download your FREE Etsy Quick-Start Guide here.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
✨ Get 30 Reel Ideas for Makers! FREE Download.Makers – do you struggle to come up with ideas for Instagram Reels?
Reels are one of the best ways to grow and get seen on Instagram, but it can be exhausting to come up with new ideas for Reels.
This week I’m going to share 7 ideas specifically for handmade business owners – all of which you can use without showing your face if you don’t want to be on camera!
If you want more ideas, grab the FREE download – 30 Reel Ideas for Makers – right here.
Also! If you want help to kick-start (or re-start) your marketing with Reels, don’t miss the Reels Challenge inside the Thriver Circle – starts November 20th!
The Challenge is a fun way to learn about and practice making Instagram Reels alongside other handmade business owners.
Find out more here.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Starting and running a handmade business can be challenging – there is so much to learn and so many balls you have to keep in the air in order to grow your business. Today I’m sharing some common mistakes I’ve seen people make with their handmade businesses in the hope that you can avoid them!
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Oh boy, when I started on Etsy, I had NO idea what I was doing.So I made aaaaaalllll the mistakes.
Terrible photos.
Short, useless titles.
Underpricing.
And so much more.
Today, I want to share the main mistakes I made when I started to help you avoid doing the same things with your shop!
And, if you’re ready to sell your handmade goods online, but you need help getting started, I hope you join me on April 24th for Set Up Shop.
It’s my 30-day intensive course that will teach you a fool-proof system to set up an online shop for your handmade goods, and get it right – first time.
Over 1,400 makers have used the Set Up Shop system to open their online handmade shops – on Etsy and other platforms!
You can find out more and register for the course right here.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
You may have heard people say things like…“Etsy is oversaturated, I’ll never get seen.”
“Etsy is full of resellers now, I can’t compete.”
“Etsy doesn’t care about its sellers.”
“Etsy is horrible for reasons a, b, c, d…”
And so on.
Basically – there’s a lot of chatter about whether Etsy is still worth trying in 2023.
If you’ve thought about starting a handmade business, you’ve probably asked yourself ‘should I sell on Etsy’ (or, perhaps – should I KEEP selling on Etsy)?
Today, I’m going to answer that question – or, more accurately, I’m going to help YOU answer this question for yourself.
If you’re ready to sell your handmade goods online, but you need help getting started, I hope you join me on April 24th for Set Up Shop.
It’s my 30-day intensive course that will teach you a fool-proof system to set up an online shop for your handmade goods, and get it right – first time.
Over 1,400 makers have used the Set Up Shop system to open their online handmade shops – on Etsy and other platforms!
You can find out more and register for the course right here.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
If you’re not 100% clear about the future of your business, don’t miss today’s episode!My guest is Katie Hunt, and she’s going to share how you can take the temperature of your business by focussing on 4 key areas:
Katie is the founder of Proof to Product, a podcast host, business strategist and community builder for product-based business owners.
Since 2011, Katie has helped thousands of brands get their products on the shelves of retail stores big & small. Her alumni’s products are sold in Target, Nordstrom, Container Store, Starbucks as well as independent boutiques around the world.
Katie brings experience, education and a love of learning into her programs. She earned a dual MBA in marketing & finance from Loyola Marymount University and she has over 20 years experience teaching innovative business development and marketing strategies.
Her strengths lie in connecting people and bringing ideas to life – brainstorming, making a plan and executing.
Katie’s Facebook & Instagram.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Listen NowHighlights and quotes from this episode: Katie worked a corporate job for over 20 years until she decided to create her own handmade stationery for her wedding. Soon after, friends and family began requesting stationery and the business, Kelp Designs, grew from there.
Katie not only wanted to sell custom made products, but also pre-made items that could be sold wholesale.
Not planning is the biggest mistake, and can be as simple as a piece of paper and a calendar. You don’t need fancy software.
There is a great free course available at prooftoproduct.com/resources for those people considering if wholesale is suitable for them.
Today is an in-depth interview with my friend Jessica Rose of Jeweller’s Academy.She’s just released a wonderful book – ‘Start & Grow a Profitable Jewellery Business‘ – and today, she’s sharing her top 5 tips for INCREASING your profit margin in your jewellery biz!
Even if you have a handmade business in another niche, most of what we share today will be invaluable to you, so don’t miss this one.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
I have been selling on Etsy on 2008 (here’s my shop) – but if I was starting a new shop TODAY, this is the exact system I would follow.I have an 8-step system for you to follow to start an Etsy shop from scratch and ensure you set yourself up to GROW your shop this year!
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
I started my handmade business in 2008, and have been fully self-employed since 2010.Today I’m sharing 10 truths about what it takes to run a handmade business.
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
If you want to start a business on Etsy, there are 6 fundamental things you need to get right in order to succeed.💡 MENTIONED IN THIS EPISODE
👉 Your Year to Thrive Course
👉 Thriver Circle workshops
👉 Etsy U Branding Workshop
👉 How to Take Better Product Photos with your Phone
👉 ETSY SEO SECRETS – Search Explained
👉 A Basic Pricing Formula for Etsy & Handmade Business
👉 10 Steps to Calculate Perfect Shipping Fees for Online Product-Based Businesses
👉 ETSY SELLERS: How to Set Different Domestic & International Prices!
You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
There are some quick and easy things you can do to increase your chances of making amazing, viral Instagram Reels.In this podcast and video, I share 6 tips (PLUS one bonus marketing idea you’ve probably never thought of before!).
ALSO!
If you’re a member of the Thriver Circle – we’re having a Reels Challenge in the Circle starting December 5th!
For 7 days, we’re going to commit to posting Reels to our Insta feeds – and every day during the challenge I’m going to be giving you tips and advice on how to make better Reels inside the Circle community.
Find our more right here if you want to join us.
Get your FREE Etsy Resources🌟Etsy Keyword Planner
🌟Etsy Quick-Start Guide
🌟Etsy SEO Cheat Sheet
You can listen to this podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
This is a podcast prompted by a recent email from a Thriver, who wondered whether someone they knew was breaking the rules by reselling on Etsy.Turns out – the person probably wasn’t, and I explain why today.
Get your FREE Etsy Resources🌟Etsy Keyword Planner
🌟Etsy Quick-Start Guide
🌟Etsy SEO Cheat Sheet
You can listen to this podcast below, or on your fave podcast app – or you can watch it on YouTube!
Watch on YouTube…Support the showYou can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
Over the years I’ve developed a system of capturing and organising ideas, information and appointments/tasks that works for me, a fully-self-employed woman who runs 2 businesses (and is part of a third).
The key? Stuff needs to be written down, and everything needs a specific home, so nothing gets lost or forgotten.
In today's podcast/video, I'm going to share the exact system and tools (apps, etc.) that I use to stay organised, on-task, and keep everything running smoothly.
Is it possible? Short answer – yes, absolutely!
This video/podcast is my longer answer 😉
Today, I’m going to share 9 ways to have a successful handmade business WITHOUT having to use or rely on social media to market your biz.
Combining some or all of the strategies I mention will help – the more ways you can get your work out there, the better.
Imagine starting a business because you just wanted to make yourself the perfect wallet... and then looking back 6 years later to discover that you've got 12 employees, 2 children, and over a million dollars in revenue? That's the position that my guest today - Ryan Popov - finds himself in - and as he stated himself in the podcast, he never dreamt he'd be where he is today when he was perfecting that wallet for himself 6 years ago.
His business has been incredibly successful in a relatively short timeframe, and in this episode he shares:
how (and why) his business has grown so quickly; how he and his wife (who is equal partner) balance work and family; the differences between selling on Etsy and on his own website; how he and his wife took the leap from being employed to full-time self-employment; the marketing strategies that have worked for him, and much more. I had so much fun chatting to Ryan for this episode - he's clearly passionate about his craft, and about his business, and I hope you enjoy listening to his story as much as I did!
It's the silly season! And that means that you're going to be busy - real busy - both in your business and in your life. So how do you make sure to stay on top of everything while maintaining your sanity?
That's what today's podcast is aaaaaall about. I've got 16(!) strategies that will help you stay sane and survive the silly sales season when you're running an online business.
Have you ever thought about running your own Instagram challenge? Maybe you want to grow your followers and your community.
Maybe there’s a cause you want to promote, or something you want to celebrate.
Whatever the reason, Instagram challenges can be a lot of fun, and a great way to engage your followers… but they are also a LOT of work.
In this episode I chat to my friend Amanda Adams about her experience running her successful IG challenge #bpsewvember over 5 consecutive years.
Have you ever had that moment where you thought 'I just don't want to do this any more'? This happens to most of us eventually - especially those of us who have been in business for a long time.
How do you know if or when it's time to quit?
In this episode I give you some food for thought, and outline a few key questions to ask yourself in order to decide if it really is time to throw in the towel, or if you're jut having a bad day.
Today is the fourth and final week of the course, and in it, I talk about all things business management.
I’m going to cover managing a whole range of things – your focus, your energy, your expectations, your business systems, your time, and your schedule. Some of those might seem like somewhat of a surprise, but I promise you – managing all of them well is the only way to ensure everything flows smoothly in your business.
Today is the third week of the course, and in it, I talk about all things marketing.
What exactly IS marketing? Why does it matter? What is your Brand Story and how should you tell it? What is visual marketing? What is SEO and why does it matter? I’ll also discuss how to use social media, a mailing list, and more.
Welcome to the Making It Podcourse! It’s back! Those of you who are long-time listeners to the show may remember the original Making It Podcourse I ran in July 2018.
Well, I’ve re-organised the lessons, and am bringing this free course to you again in September 2019 – but this time, in weekly chunks.
Each episode will be approximately an hour long, packed full of lessons.
Today is the second week of the course, and in it, I take you on a money journey – helping you figure out your money story, clarifying what you can expect out of your business in the early days, addressing the ‘what should I charge’ question, clarifying profit, and much more.
In September I’ll be releasing an episode once per week, via the Create & Thrive Podcast – on the topics of mindset, money, marketing, and business management.
Welcome to the Making It Podcourse! It's back! Those of you who are long-time listeners to the show may remember the original Making It Podcourse I ran in July 2018.
Well, I've re-organised the lessons, and am bringing this free course to you again in September 2019 - but this time, in weekly chunks.
Each episode will be approximately an hour long, packed full of lessons.
Today is the first week of the course, and in it, I tell you what to expect, as well as sharing a little bit of my own story for those of you who don’t know me.
Over the next four weeks, I’ll be releasing an episode once per week, via the Create & Thrive Podcast – on the topics of mindset, money, marketing, and business management.
I’ve created this FREE course specifically for makers – those who create handmade goods to sell. To create this course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 6 years of teaching other makers about handmade business right here at Create & Thrive.
I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at: and that would allow you to dig deep into 4 key aspects of the crafty biz journey.
I hope it helps your handmade business to thrive!
If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.
You can find out more about the oodles of benefits of membership right here. Membership will open on September 16th, 2019.
You’ve heard you should be using email to market your handmade business – but how do you get people to open – and act on – your emails? My guest on this episode – Katie Salmon – is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel.
But Katie knows that not all businesses are ready to outsource their marketing, so this year, she co-founded Shop Pop, a one-stop resource center with marketing education and templates. Through Shop Pop, Katie hopes to help shop owners get the skills and confidence they need to do better their marketing in less time.
You know I'm all about no-nonsense advice about growing a creative business - and my guest today is aaaaall about that. Heidi Luerra is the founder and force behind RAW artist showcases, which she founded in LA 10 years ago.
She's also the author of the upcoming book The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs.
In this interview, she describes how RAW came to be (and her background as a fashion designer); how she's grown it into a global organisation; and she shares some tips from her book on how you can be more successful as a creative entrepreneur.
Have you ever wanted to hear the other side of the story? What’s it like to be the partner of a creative entrepreneur?
What’s it like working full-time with your spouse in your business?
Who does the washing? (Spoiler: not Jess.)
We answer all these questions and more in this special, 200th episode of the Create & Thrive Podcast, where I interview my husband and right-hand-man, Nick Bianchi, on the show!
I did a call-out for questions… and boy, did you all deliver! So I asked, he answered, and we bantered about our experience working together and sharing all aspects of our lives over the last decade – since before Epheriell even began.
We had a lot of fun recording this, so I hope you enjoy listening to Nick’s experiences, and this glimpse ‘behind the curtain’ of a self-employed couple.
So you want to get your handmade products into shops, galleries, or boutiques… BUT – how do you find the right ones to approach? There are a ton of ways to do this – many of which we teach in my newly available course – Wholesale Know-How – but in this episode, I’m outlining just 5 of the strategies you can use to track down potential new stockists who would be a perfect fit for your product.
It’s important to get this step right, so you don’t waste time approaching the wrong type of stores. Of course, not every store you approach will say yes (even if you are a perfect fit!) but you vastly increase the likelihood of a store buying from you if you do the research and hard yards beforehand to make sure they’re a great fit.
Do you struggle to set boundaries in your handmade biz?
Maybe you feel like you have to respond to every email or message RIGHT NOW.
Perhaps you feel like you should ALWAYS be working.
Maybe you struggle to focus when there are chores catching your eye around the house.
Or do you find it hard to say ‘no’ to family and friends when they want your attention during what should be work time?
In this episode, I go into detail about all the different sorts of boundaries you need to set in your handmade business – around your time, your privacy, and much more.
I share a few challenges I’ve faced over the years to set boundaries (and why I took Facebook off my phone…), and share many tips about why boundaries matter, and how you can set and enforce them.
Do you have big ideas… but struggle to make them happen? I can’t count the number of projects I’ve never started, or not done properly, or been up at all hours trying to finish by a deadline!
Why does this happen?!
Because we don’t project manage properly, that’s why.
Today’s guest is here to save us from all of that! Kate Hutcheson of the Efficient/Creative has turned her years of project management experience to helping creatives like you and me work out how to get big things done.
She outlines a super-simple method for you to follow in order to plan and execute your next project… properly!
Can you be ‘successful’ in handmade business AND have a day job? The question of ‘should I quit my job?’ is not an uncommon one.
Answering this question is a tad tricky as there are variables, and the answer will be different for different people.
However, there are three points that are key to remember as you ponder this.
One, there is no rush! Don’t just quit rashly and end up regretting it. Two, you can hold a day job and run a successful business. Tnd three, perhaps most important, do not compare yourself to anyone else! You can be a successful handmade business owner AND hold down a day job – the two are not mutually exclusive. In this episode I cover a number of key points that you need to consider before you chuck in the day job.
I’m thankful to be able to share this story with you today – the story of how craft – specifically, jewellery-making and metalsmithing – helped SuzAnne Taylor to find new purpose in her life. SuzAnne was a combat medic in the US Army, and after a tour in the Middle East, returned home with a severe case of PTSD.
I’ve known SuzAnne online for a few years now, but when I finally learnt the details of her story, I knew I wanted to bring her on the show to talk about her experience, and how finding a craft literally saved her life.
This is an incredibly moving episode – SuzAnne is an open book and we dive deep into her experiences over the years since her tour of duty.
I want to thank SuzAnne for sharing her experience with us – and sharing her journey towards healing.
In 2016, Catie Miller started listening to the Create & Thrive Podcast. Fast-forward to 2019, and she now has a full-time, growing ceramics business! She listened to the show from the start, and used it as a ‘roadmap to success’.
I was so excited to chat to someone like Catie who has actually used this podcast to find success in her handmade business – and she has a fabulous story to share!
Not only has she managed to grow a thriving business – she’s done it all while having babies, building a house, moving studios… not to mention dealing with a broken kiln right when she had a big order to produce!
Catie is a trained artist who chose to focus on ceramics as her canvas – though she’s done other artwork, too – including a large public piece in her hometown of Fargo.
You’ll love this interview with Catie – she’s super down-to-earth, open and honest about the struggles of crafting a handmade business… don’t miss this one!
Do you have an intentional brand for your handmade business that draws in your ideal customer – and actually repels those who aren’t? People make a split-second decision about your business the moment they see your branding – whether that’s your website, instagram feed, business card, market stall… any touchpoint they have with your business.
Are you sending the right message?
Are you engaging and enticing your ideal customers with your branding? Or are you making one of many branding blunders that will turn them away?
In this episode, I talk to my friend and branding expert Julie Gibbons about all things branding. We discuss:
why branding is more about emotion than logic how you might be fading into the noise through haphazard branding the most important first step you need to take in order to craft a compelling brand and much more!
Are you ready to harness the Power of Pinterest? The #PinterestChallenge is happening again in June (more info below if you're new to this) so I have recorded a podcast episode to help you get set up for success!
If you are new to Pinterest, this episode will help you set up all the important elements of your account. If you're not new, it will be a great refresher!
Jill from For Strange Women works with natural ingredients to make perfumes. Which she sells – with wild success – on the internet. Jill started on Etsy in 2009, and today, she not only sells online, she also has her own store in downtown Kansas City. With over 35,000 sales in her Etsy shop alone, Jill’s business is incredibly successful – and all based on selling something – scent – that people can’t even smell until they’ve bought the product. Jill formulates all her perfumes, and even today, it’s just her and one assistant running the whole business.
So – how has she grown such a successful business? I believe it’s been via the power of her branding and storytelling – and the fact that she’s remained true to herself, even when she was surrounded with doubters.
In this episode, we discuss the importance of being true to you in your business, and the way Jill’s business has naturally grown to where it is today.
If you would like to hear a beautiful and peaceful approach to running a handmade business, don’t miss this one.
What is it really like to own a brick & mortar retail boutique in the current economic climate? My guest today – Meg Sutton of Belle & Union – has an interesting business trajectory.
She was working full-time, doing wedding invitations on the side… and then decided she wanted to launch her own business.
Instead of just opening an online shop, she worked for a full year behind the scenes, then launched her business at a major trade show in the USA.
It was a big success, and her business grew from there – to moving from strictly wholesale to also selling online – to now, where she has been running her own brick & mortar shop in San Antonio, Texas.
In this episode, we discuss her journey, and the realities of owning a b&m business – the ups and the downs.
If you’ve ever dreamt of opening your own shop (and let’s be honest – who hasn’t?!) don’t miss this episode.
One of the most common laments I hear from my students is that 'I'm not where I thought I'd be by now'. There are oodles of reasons this may be. Life happens.
But one of the most common reasons is a lack of commitment and focus.
If you don't commit to carving out the time to do your work - and then actually doing it - you simply won't move forward.
Obligation, procrastination, lack of confidence - all of these things can get in the way of us actually doing the work. Goodness knows I've been there myself too many times to count.
But the people who succeed... they're the ones that show up, consistently - for years - and just do the work.
Over, and over, and over again.
To celebrate the 4th anniversary of the start of The Create & Thrive Podcast, I'm answering YOUR handmade business questions in this episode. I got a ton of great, meaty questions - and I answered a number of them in this episode. If I didn't answer yours, never fear! I do plan on doing a follow-up episode answering more questions in a future episode.
I answer questions like:
"Should I have a business, or just a self-sustaining hobby?"; "What do I do when I feel I'm at the crossroads of continuing my business of getting a 'real' job"; "How can I get my motivation back?" "How do I overcome the fear of not being good enough?" "I've only got a small number of products - should I open my shop now or wait until I have more?" Huge thanks to everyone who sent in a question - I loved this opportunity to help you out directly.
Do you want to teach your craft? Do you dream of running in-person, live workshops to pass on your knowledge? Or – maybe you already teach handmade workshops, but want to make them even better? My guest in this episode – Dr. Rie Natalenko – is a teacher, writer and textile artist. She’s an expert in the art and science of teaching creative workshops to adults.
She has penned a book titled Share Your Skills – An Ultimate Guide to Running an Art or Craft Workshop.
If you need the confidence to start teaching creative workshops or you would like to enhance your existing skills, then this episode is for you!
This is one from the archives – I first published it a few years ago – but given that I plan on publishing an episode in the near future about how to teach craft workshops online, I thought this would be a great primer for that – because the ‘teaching’ part is the same.
A lot of potential issues with your handmade business customers can be side-stepped through the judicious use of policies. A well-planned policy preempts a lot of issues, and makes sure everything is spelled out clearly to your customer prior to purchase.
It also keeps everything fair and transparent, and makes sure you can’t be accused of making up one set of rules for one customer, and another for others.
It’s as much about your protection and peace of mind as it is about informing and protecting your customers.
In this episode, I discuss the ins and outs of policies – what you NEED to have in there (no matter what platform you use), and give you some Etsy-specific guidance, as well.
As per popular demand in the Thriver Circle (my membership community for makers) – this premium episode is all about stats. I cover the what, why, when & how of tracking stats in your handmade business – and I’ve got a downloadable spreadsheet you can use right now to get started!
Selling your craft online via etsy, another venue, or your own website has so many benefits. Having an online presence is one of the most important things you can do for your handmade business.
If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!
I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.
I also share the 5 things you need to get a handle on before you can start successfully selling your work online.
I see it over and over again in facebook groups – people posting, asking ‘should I put my etsy shop in holiday mode?’ They’re asking because they’ve heard horror stories – where people have put their shops in holiday mode, then re-opened to crickets. It drives me nuts to see so much misinformation and scare mongering, so I wanted to address this always-contentious topic.
Today, I’m going to share my own experience of putting my Etsy shop in holiday mode (for up to 3 months at a time!) many, many times over the last 10 years.
And, you guessed it – my business is still going strong!
That said – putting your Etsy shop in vacation mode DOES have an impact on your SEO (Etsy search rankings) – and I discuss exactly how and why this happens – as well as giving you concrete strategies to overcome the lag when you re-open.
Can you successfully transition from selling at markets and in shops to selling online… when you make one-of-a-kind designs? This is a very special episode of the show – in which I take you inside my membership community – the Thriver Circle – and share one of our Business Intensives.
Welcome to the Create & Thrive Podcast Summer Series, where I replay the highlights from the show in 2018. If [...]
Welcome to the Create & Thrive Podcast Summer Series, where I replay the highlights from the show in 2018. If [...]
Welcome to the Create & Thrive Podcast Summer Series, where I replay the highlights from the show in 2018. If [...]
Welcome to the Create & Thrive Podcast Summer Series, where I replay the highlights from the show in 2018. If [...]
Welcome to the Create & Thrive Podcast Summer Series, where I replay the highlights from the show in 2018. [...]
So, I’ve been working on a secret project… you may have seen me mention it on social. The time [...]
My friend Megan Auman has been running her eponymous jewellery line for over 12 years. She also, like me, [...]
This month marks my 10-year business anniversary! I wanted to celebrate the milestone by sharing 10 of the many, [...]
To offer free shipping or to not offer free shipping – that is the question. More and more handmade sellers [...]
Do you wish you could see your handmade creations in your fave magazine? Or maybe get a feature on [...]
I have seen so many handmade business owners flounder and give up, and there is one thing so many [...]
Do you ever feel frustrated and overwhelmed because you don’t feel like you’re moving forward with your handmade business? [...]
Do you struggle with putting boundaries around your work – especially if you work from home? Maybe you have [...]
Want to get featured in a big magazine or online publication? Making sure your Etsy shop is top-notch is [...]
In this members-only episode, I outline why you need to work out the marketing strategy that suits you, and your [...]
Does your marketing copy sometimes just feel a bit… blah? Like – you’re not quite sure what to say to [...]
And so we reach the end of our journey – the final episode of the #MakingItPodcourse! In this wrap-up I [...]
Welcome to the final lesson of the #MakingItPodcourse! Tomorrow I’ll have a wrap-up and reflection episode for you – but [...]
Is your schedule under your control… or a bit of a mess? In today’s #MakingItPodcourse lesson, I talk schedule [...]
Today on the #MakingItPodcourse I’m talking systems and workflow. I share a couple of my own systems, and discuss why [...]
Today on the #MakingItPodcourse we’re talking about time – and how to manage it. I’ll discuss how setting goals [...]
Management of time, focus, systems and more are all well and good… but nothing works (including you!) when you don’t [...]
We live in a world of distractions. Our technology, our family… even our own brain can distract us constantly from [...]
Welcome to the final week of the #MakingItPodcourse! This week is all about business – and life – management. [...]
How do you successfully market your business? In lesson 21 of the #MakingItPodcourse I summarise what we’ve learnt this [...]
This is a big one – how to effectively use social media as part of your handmade business marketing. [...]
Social media is the lifeblood of many handmade businesses. But what happens if IG shuts down tomorrow? You don’t OWN [...]
If you want to make sure your products get found, this is a crucial lesson! On the #MakingItPodcourse today, we’re [...]
Today’s #MakingItPodcourse lesson is all about visuals. In an ever-more visually-saturated world, we need to have stellar imagery to stand [...]
Yesterday we answered the question ‘what is marketing?’. Today’s #MakingItPodcourse lesson is focussed on honing in on a vital [...]
This week on the #MakingItPodcourse is about all things marketing! But what exactly IS marketing? Why does it matter? [...]
Today we summarise and wrap up our week of Money on the #MakingItPodcourse. What do you need to change? [...]
Do you want to make ALL your income from your handmade business? Why, or why not? Are you less [...]
In this lesson in the #MakingItPodcourse, I discuss profit. What is profit? How do you create more of it? [...]
If you’re not managing your money, you’re not managing your business. Proper bookkeeping and regular financial check-ins are the [...]
Did you know that it’s perfectly normal to NOT make any profit in the first year of business? So [...]
Undercharging is a HUGE problem in the handmade business community. In this episode, I outline why this not only [...]
Welcome to Week 2 of the #MakingItPodcourse! This week is all about money. We’re kicking off with a lesson [...]
As we reach the end of a week of #MakingItPodcourse lessons on Mindset – what have we uncovered? Mindset [...]
How often do you find yourself procrastinating? It’s something we all do – but why? Is procrastination getting in [...]
Overwhelm – that feeling that everything is just too much. That we are swamped, snowed under… and we can’t [...]
Do you feel confident when it comes to running your handmade business? Or do you constantly suffer from self-doubt? [...]
In Lesson 3 of the #MakingItPodcourse I discuss the pitfalls of perfectionism. I call myself a ‘recovering perfectionist’ – because [...]
In Lesson 2 of the #MakingItPodcourse, I discuss the cognitive dissonance and negative feelings that can arise when we [...]
In lesson 1 of the #MakingItPodcourse, I talk about fear. The fears we all face, the fact you’re not [...]
Welcome to the Making It Podcourse! Today is the first episode of the course, and in it, I tell [...]
So many business come about because the creator sees a problem, and can’t find a solution… so they create [...]
So – Etsy are putting their fees up for the first time in 13 years. And a lot of people [...]
This month’s member-exclusive episode was inspired by a question asked on our last Thriver Circle monthly call. “How do I [...]
Or, listen below: Want help with starting (or sticking to) a simple bookkeeping system? My bookkeeping basics [...]
Have you heard of the Being Boss podcast? If so, you’ll know my guest today – one half of [...]
To celebrate hitting the 150 episodes milestone, I’ve put together a roundup of 10 unmissable episodes from the last [...]
Today I’ve got a suite of awesome digital tools and apps that will help you more effectively and efficiently [...]
This week, I am away on my own digital sabbatical. I’ve booked 5 nights in a hotel at the [...]
Hey Thriver, Welcome to this month’s member-exclusive episode. In it, I’m getting a little philosophical with you. I want [...]
I’ve got an epic interview for you this week! My guest – Marina Darlow – is a systems expert [...]
My guest today is the inspirational Erin Dollar. Erin is a textile and surface pattern designer who specialises in minimalist [...]
This month, to fit in with the Thriver Circle project (#PinterestChallenge), I’ve done an episode on the power of [...]
Today’s story is of a woman who has come full circle. Priyanka hails from a family of jewellers in [...]
In this month’s success story, I’m sharing the story of David Wright of Bare Hands Bracelets. David is an [...]
In this episode I talk with the master of the Side Hustle – my friend Chris Guillebeau. Chris has [...]
Handmade Biz Tip #10. Do you ever feel stressed because you’re never done? Like your to-do list is ever-expanding. [...]
In this member-exclusive podcast episode, I outline a whole bunch of do’s and don’ts for goal setting. I hope [...]
“Grandma” and “Kitsch” are NOT the words you would use to describe Jody’s beautiful cross-stitch patterns from her online [...]
Do you have a mailing list for your handmade business? Even if you haven’t started your business yet, you [...]
We’ve all felt it. That stab of guilt when you put a price on your work. Even worse – [...]
Handmade Biz Tip #5 – The Customer Isn’t Always Right Episode referenced in this show: Episode 3 – [...]
Handmade Biz Tip #4 – Why you should claim your name… everywhere! Love the show? You can show [...]
Hey Thriver! This little episode is more of an introduction and invitation than anything else. I’m going to [...]
Handmade Biz Tip #3 – Why you Need to Find Your Micro-Niche Love the show? You can show [...]
When it’s time to unfollow your competition. http://createandthrive.com/wp-content/uploads/2018/01/HB2_Unfollow_the_Competition.mp3 Love the show? You can show your support by: Leaving a review on the [...]
Have you ever thought about outsourcing the production of your handmade goods? Maybe you want to grow beyond what one [...]
It’s a marathon, not a sprint. Love the show? You can show your support by: Leaving a review on [...]
Do you ever feel like you get ‘stuck’ in the day-to-day of your business? Do you find time has [...]
Welcome to a new year of the Create & Thrive Podcast! In this episode, I outline a series [...]
Welcome to the Create & Thrive Podcast: Summer Series ’17 During the Summer Series I’ll be re-playing the best episodes [...]
Welcome to the Create & Thrive Podcast: Summer Series ’17 During the Summer Series I’ll be re-playing the best episodes [...]
Welcome to the Create & Thrive Podcast: Summer Series ’17 During the Summer Series I’ll be re-playing the best [...]
Welcome to the Create & Thrive Podcast: Summer Series ’17 During the Summer Series I’ll be re-playing the best [...]
Welcome to the Create & Thrive Podcast: Summer Series ’17 During the Summer Series I’ll be re-playing the best episodes [...]
Welcome to the Create & Thrive Podcast: Summer Series ’17 During the Summer Series I’ll be re-playing the best episodes [...]
You want to turn your handmade hobby into a business… but, should you? Is turning your hobby into a business [...]
In one of the last episodes of the year, I want you to take stock of the good – and [...]
There are so many different fears that we face when starting and growing a business. You may think you [...]
Do you ever struggle with the fact that the buck stops with YOU in your business? Sometimes, especially if we’re [...]
Listen to Part 1 Here. In part 2 of my interview with lawyer Christina Scalera, we talk copycatting and [...]
Have you ever wondered about the legalities around your handmade business? Things like trademarks, copyright, insurance… Can you buy Star [...]
We all face challenges when starting a business – or even further along the track when we are attempting [...]
Do you ever feel like you’re not a ‘real entrepreneur’? Yeah, me too. And so does my guest this week, [...]
How can we embrace change when change is either scary, or not happening fast enough? Changes might be imposed upon [...]
Can you make a living selling OOAK handmade items online? This is a question I’ve been asked many times [...]
Do you feel ‘left behind’ when you look at other handmade businesses? Do you worry that you aren’t doing [...]
This week, I’m bringing you something special! When I was in England recently, I had a Thriver meetup – [...]
Did you grow up before the Internet existed? I did. And boy, how has the world changed in the [...]
Sometimes, we just need to share our thoughts with someone else. It gets us out of those endless loops inside [...]
Do you ever feel like you will never make any money from your art/craft… or, even worse, that you [...]
How important is freedom to you? For me, it’s essential. Freedom is one of my most core values. I [...]
Have you used Facebook Live to market your handmade business yet? If so – how did it go (share [...]
Today I’m drawing aside the curtain and taking you behind the scenes to share with you one aspect of [...]
Do you ever wonder what digital tools and software other people use to run their businesses? I do – [...]
Do you feel overwhelmed by the process of growing your business? Do you feel like you have to be [...]
I was lucky enough to join some wonderful creative business colleagues at this year’s Artful Business Conference! That, of course, [...]
Have you ever felt like you have missed the boat in your creative career? Ever thought you were ‘too [...]
Have you ever wondered if you should start a second shop? Maybe you’ve started a new craft. Maybe you’ve [...]
In the first years of your business it can sometimes feel like you are yet to find your signature [...]
When was the last time you just stopped and did… nothing? As our lives become increasingly busy and connected, [...]
As a creative person your mind is probably buzzing with ideas day in and day out. It can sometimes [...]
Businesses don’t grow via a nice smooth curve. In fact, businesses often go through periods of massive upheaval [...]
Welcome to Episode 100 of the Create & Thrive Podcast! And it’s double celebrations, because it’s not only the [...]
Do you ever get frustrated, stressed, and simply wish that you could be done with your work? Do you [...]
The thought of actively pitching yourself and your handmade business to the big wide world can be downright terrifying [...]
Most of us have no idea where our business will take us or where it can take us. Will [...]
It can be very daunting having to rely on only one income, especially if it is from your handmade [...]
There are so many selling platforms available to us that it can be daunting to figure out which ones to [...]
Offering a subscription club or box can sound really exciting, but also appear a little daunting with our already [...]
I can’t remember how I first stumbled across Annie Everingham – but when I saw her work, and read her [...]
Have you ever thought of being part of a collective space for makers? In this episode I chat with Christina [...]
SEO can seem so daunting that we can easily pop it straight into the ‘too hard basket’. However, search engine [...]
Running a creative business can be tough at times: so it is important to take care of ourselves and [...]
Have you got a mailing list for your business? If you don’t – you should! A mailing list is the most [...]
Membership to the Thriver Circle has just opened. And guess what… the Thriver Circle turns 2 years old this [...]
Happy New Year! I thought it would be useful for you if we kicked off the New Year with a [...]
It’s time to say goodbye until 2017… As we move forward into 2017 it is time to say goodbye to [...]
So many of us are focussed on how we feel about our biz, and on doing the best job we [...]
Do you struggle when it comes to growing your Instagram following? Do you wonder how people gain a ton of [...]
It can feel like the worst thing in the world to have an unhappy customer. And I get it, I’ve [...]
Running a creative business brings with it many ups and downs in your level of creative inspiration – I call [...]
I started the Create & Thrive Podcast in April 2015, and I have loved creating a new episode (almost!) every [...]
While we are all in the midst of the busiest time of year – selling, making, shipping and promoting our [...]
In this episode, I take you behind the scenes of my own handmade business – Epheriell – and share the [...]
This episode is all about the do’s and don’ts of an effective business partnership. In this episode I chat with Delilah and Nicole from Dear [...]
Packaging can often be an afterthought – after all, your customer has purchased your handmade item not a box or [...]
If you haven’t taken the time to review your website lately, now is a great time! Jump in and spring [...]
I know it’s only September, BUT – for those of us in handmade business, the time to start thinking about [...]
Do you find yourself focusing on the ‘number of sales’ you (or others!) are making as your main metric of [...]
In this episode, I share a helpful little analogy that will guide you through your interactions in the world of social [...]
In this episode, I chat with Christina Lowry about how to organise a professional photo shoot for your handmade business. Christina is [...]
In this episode, I outline how to run an effective giveaway. Giveaways pop up all the time on social [...]
In this Episode I discuss all things SEO, website creation, and online marketplaces with Jonathan Peacock of Zibbet. In the beginning, Jonathan [...]
In this Episode I discuss finding your creative spark with Katy McCullough, who runs a business helping others find their creativity. Katy realised there [...]
This episode is all about facing the reality of the expectations – both conscious and unconscious – that you may be harbouring about [...]
In this Episode I chat all things podcasting with Katie Wyatt, who not only runs her own successful podcast, but also [...]
In this Episode I chat with Clare Collyer, the designer and maker behind the Australian handmade brand Zillpa. Like many [...]
Hey Thriver, It’s time to get the support and guidance you’ve been waiting for… I’ve opened the doors [...]
This episode is all about defining what ‘success’ means to you – in life and business. We are all so [...]
This episode takes a look at some key steps in the process of making the transition from hobbyist to business [...]
This episode (and last week’s!) are aimed at handmade business owners who’ve been around for a while – because [...]
This episode (and next week’s!) are aimed at handmade business owners who’ve been around for a while – because [...]
It is not healthy to strive for perfection. If we think everything has to be ‘perfect’ for us to start, [...]
Running a creative business requires you to be available to your customers and alert to opportunities. Used correctly online resources [...]
We all know the path we choose is not always the easiest but it is what we are passionate about. [...]
When we start a business by ourselves we are limited. We only know what we know. As you grow, other [...]
You could be eating away at your profits without even realising it. However, there are lots of ways you can [...]
Your micro-niche is your super-speciality. It is the one product (or product line) that defines your business – and the [...]
Heidi Fahrenbacher is a ceramicist. She has faced some huge challenges in her business following a fall on some ice [...]
Anna and Gareth began their business – Able and Game – after both realising they needed change from their existing projects. They [...]
Welcome to the 50th episode of the Create & Thrive Podcast! This week I’m chatting with my friend – [...]
This week I’m in conversation with Laura C George, who is a business consultant for artists. After studying a degree [...]
Having a mailing list for your handmade business is non-negotiable. All other marketing avenues are great, absolutely. Social media is [...]