The Marketing Minute with Chris Jensen: Recent Episodes
Audio Concepts
When every business seems to be the same...marketing makes the difference.
This podcast series is dedicated exclusively to marketing. In it, we showcase ideas that transcend industries to help your business stand out from the crowd.
Listen as we interview successful entrepreneurs and marketing professionals from advertising, social media, profit & nonprofits enterprises. We explore the subjects of digital and traditional media, and how each contribute to marketing success.
In a world where every business seems to be the same, find out what it takes to avoid the commodity trap.
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Do You Own Your Web Presence?
While recording this podcast, I was surprised to hear that in 2018, nearly half of all businesses do not have a website. Those that don't have websites rely exclusively on social media platforms for their online presence. But Facebook, Google, Twitter, Instagram and others can easily change how your business is categorized and even worse shut down all together without warning as we saw last year with Google +.
On this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Chris Celek, owner of Celek Media. Chris is an advertising industry professional who I have had the pleasure to work with for over 10 years. In this podcast, we revisit and update the information we shared in a previous podcast when social media first became a viable option for business. In this podcast Chris explains the importance of having your own web domain and the dangers of relying exclusively on social media.
How important is music to your brand image and what makes one track a hit and another a miss?
Jingles and Musical Logos. We hear them everyday. In this episode of the Marketing Minute I conclude my conversation with Scott Ross, jingle composer, voice talent and educator. Whether you refer to them as a jingle or a musical logo, hear how music supports your brand and creates a powerful and unique tool when it comes to communicating your message and enhances your brand on air and online.
Pop Rock, Hip Hop, Rap, Alternative, Dance, R & B, Soul
In this edition of the Marketing Minute I begin a conversation about the creative process of jingle production with composer, voice talent and educator Scott Ross. Scott and I have worked together for over 20 years and have developed a successful process that helps us narrow the genre the client is looking to produce. We also discuss the positives of original production vs using popular tracks from established artists. As with any commercial message, what we aim to create is a production that speaks to the client’s target audience.
In this edition of the Marketing Minute with Chris Jensen, I conclude my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly and I talk about the creative process and the power of collaboration. When we record in the studio we foster an environment that promotes the freedom to create which leads to engaging and inspiring productions.
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains her media strategy and media. We talk about the change in media usage by their customers and how they reach them using traditional media, print & radio as well as social and digital.
How do you market a public entity?
In this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains the role Metro's marketing strategy plays in communicating to the public. We talk about how they reach their core customers, but also how as an organization supported by the public, much of their marketing efforts are designed to create awareness. Metro RTA uses broadcast, print, digital and social media to communicate with their constituency throughout the Summit County.
Its a strategy successful retailers, service and entrepreneurial businesses use effectively: Guerrilla Marketing. In this episode of The Marketing Minute with Chris Jensen, I continue my interview with Mike McDermott of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio.
Mike explains how guerrilla marketing works and shares some of his clients’ success stories. Finally, we conclude our conversation with a discussion about how you can do to profit from the internet. As Mike says, if you look to duplicate what others are doing, you will only find marginal success; however, if you innovate, you will can stand out from the crowd.
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo. Mike explains the concept of inbound marketing, how it's different from traditional advertising and the benefits your businesses can derive from utilizing it.
Entrepreneurs,retailers and services businesses can all use inbound marketing to engage with their current and potential customers. The businesses that successfully use inbound marketing build relationships by providing the expertise that leads to sales. Content can be a white paper, blog post, video and podcast.
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio.
Mike and I discuss the challenges facing entrepreneurs, local retailers and services business that rely exclusively on social media platforms for their web presence the minimum actions they should take in order to rank on Google search.
This is a timely discussion since Facebook recently changed the look and sometimes the classification of many business Facebook pages.
In this latest edition of the Marketing Minute with Chris Jensen, I begin a series of episodes with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio.
Mike and I discuss how how entrepreneurs, local retailers and services business can successfully compete against the store that sells everything, Amazon.
We also discuss the disruption philosophy Jeff Bezo has used to grow Amazon into a trillion dollar enterprise and lessons every business can incorporate to innovate and create new opportunities for growth.
In the latest episode of the Marketing Minute with Chris Jensen, we conclude our interview with media consultant Tim Davission, as we explore the concept of how to Advertise without Advertising.
Using digital and social media, entrepreneurs, local retailers and service businesses of all sizes can can engage and attract new customers by differentiating themselves from the competition and what makes them unique with carefully targeted content...some fun and informational with the occasional promotional message. Listen as Tim explains how this has been an effective tool for many of his clients.
In this episode of the Marketing Minute with Chris Jensen, Chris interviews media consultant Tim Davission, comparing traditional media with digital and social media. Each can be used effectively for marketing your business; but each must also be targeted not only for the audience but also the media in which they are receiving your content.
In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us again to discuss the advantages and challenges of implementing digital into a multi media campaign. The marketing campaign utilized radio, outdoor and digital display advertising to increase awareness and encourage customers to sign up for customer alerts.
In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us to discuss the application of digital and traditional media into an integrated marketing campaign. Digital was used because the call to action required signups, traditional media created greater awareness to the campaign.
In this edition of the Marketing Minute with Chris Jensen, Chris interviews nationally known voice over artist Mark Cardnella about marketing his voiceover business and his unique direct mail campaign that brought him to our attention at Audio Concepts. Since receiving that piece, Mark has become one of our regular voices displaying his talents on many client productions.
On this edition of the Marketing Minute with Chris Jensen, Chris is joined by Paul Tapie', Ian Marty and Anthony Zart of Airport Mini in Cleveland. Paul is a voice talent, writer and director of the ad campaign for Airport Mini. With only a short time before the Grand Opening of the Collection Auto Group's new Mini dealership in Cleveland, we catch up with creative team behind the new "Mini Movies" radio and digital campaign. See all the Mini Movies at www.minicleveland.com
In this edition of the Marketing Minute with Chris Jensen, we begin a conversation with the creative team behind the " Mini Movies " campaign promoting the opening of the new Mini Cleveland dealership...using radio to drive traffic to their digital content. Visit MiniCleveland.com to see the latest movie.
In this podcast of the Marketing Minute with Chris Jensen, Chris continues his interview with social media consultant Tim Davisson. In this edition, we discuss what works and what doesn't work when using social media as part of your marketing plan.
In this podcast of the Marketing Minute with Chris Jensen, Chris interviews media consultant Tim Davisson. Join us for this episode as we look at growth of social media and how people are using social media. A thorough understanding of both is critical when designing and implementing a successful social media campaign.
In this podcast of the Marketing Minute with Chris Jensen, Chris is joined by media consultant Tim Davisson. Together in this episode they discuss the advantages and challenges of today's media: broadcast or traditional media, online digital media and the explosion of social media. We also examine media strategies and how they work differently depending on whether your business is national, regional or local. Tradition, Digital or Social: Each has a place in your marketing strategy; when it is done right.
Chris Jensen's interview with Joe Cipriano concludes as we examine how he transitioned from radio to voice-over. Joe is heard nightly on Fox Television & CBS; is also the voice for The Grammy's television broadcast and many other programs.
Our Interview with Joe Cipriano, promo voice for Fox Television and CBS continues. Joe says " You have to think like its a business, because this is a business." And while his comments speak specifically about the voice over industry, what he has to say translates to every business, large or small.
Don LaFontaine once said voiceovers have nothing to do with the voice. Joe Cipriano joins for Part 2 of the Marketing Minute Chris Jensen from Audio Concepts is joined by Fox Television & CBS comedy promo voice over artist, Joe Cipriano. In this edition, we discuss how marketing keeps Joe one of the premiere voices working today
Chris Jensen from Audio Concepts is joined by Fox Television & CBS comedy promo voice-over artist, Joe Cipriano. In this edition, we discuss how Joe maintains a successful voiceover business and how marketing keeps Joe one of the premiere voices working today