Digital Majeed: Recent Episodes
Majeed Khan
Welcome to another episode of Digital Majeed Show. Today I will be talking about how you can grow your Instagram really quickly in 2020. Guys before you go any further let me break the suspense for you, there is no formula or strategy. Instagram is highly populated with content creators. If you still want to grow, then you have to be consistent with your content and give your some time to grow. If you are in the niche of Digital Marketing and want to establish your personal brand like that of Digital Pratik or Sorav Jain, do not compare them with yourself now. Comparison at first is not a good practice but even if you want to, then compare it to the initial days of Sorav Jains journey or Digital Pratiks struggle.
Shantanu`s Instagram handle- https://www.instagram.com/shantanu.shrivastava/
For any other query feel free to write to me at hello@majeedkhan.in
My Website - http://majeedkhan.in/
My Twitter- https://twitter.com/digitalmajeedk
My Instagram- https://www.instagram.com/digitalmajeedk/
My Podcast- https://open.spotify.com/show/40ekT2bjGmOmQwkL0UoQzn
Stop complaining about your equipment. Technology is improving every single day, there is a better mic, better camera, better phone coming out almost every single day. So stop complaining about your equipment and start creating content.
"I rather hustle for myself 24x7 than slave 9 to 5!" Well, I started my entrepreneurship journey almost 5 years back when I was still pursuing my graduation. To be honest, it has been a rollercoaster ride since then. When I started the journey the only skill I had was website development. But once I started running the show more professionally, I realized the various problems an entrepreneur faces like sales, hiring the right resource, billing, managing the team, etc. Slowly but steadily I started to acquire new skills to cope up with the difficulties that my company was facing. As a bootstrapped start-up I didn't really have the financial resource to “buy“ my way out. I had to hustle for every single thing by myself. Be it staffing or generating more revenue. I have been lucky to have my family and my friends by my side who helped me in every way possible. Today when I look back, I feel failure is important in life to teach you life lessons.No mistake is an actual mistake if you learn from it. My mistakes have made me a better entrepreneur and boy, I have made many mistakes. In my journey of 5 years, I have worked with over 100 brands helping them with their website or digital marketing. Its been a great journey and I am grateful to God to bless with this life. #mondaymotivation
In today`s time of digitalization, every business owner should make the most of Google tools and the best part, Google is offering it for free. 1. Google Keyword Planner: Identify the keywords that are trending on the search engine with regard to your business. Identifying these keywords is very important and this research will help you to plan your strategy with your digital marketing plan. 2. Google My Business: Every business should be present on Google My Business. This platform gives you exposure on google search engines, google maps to people who are searching for the services you are offering. As my business owner, you can plug the keywords which are trending related to your product or your service. This will give your business to generate more leads from google. 3. Google My Business Site: If your business is still operating without a website and don't wish to spend any money to get one, then this is the best solution currently in the market. You can design your business website from the templates available on the platform. There are a few more tools available by google but I feel those businesses who are just getting started digitally should focus on these 3 tools and they will start seeing the difference in terms of lead generation and sales.
If you are a hotelier or if you are a part of the sales team of any hotel and struggling to increase your direct bookings, then this article is for you.
I have worked with many hotels in order to increase direct bookings.Goibibo,MakeMyTrip and other OTAs charge you heavy commission per booking.So as a hotelier how do you fight or compete with such booking giants?You cannot, you do not have to.Please remember most of these booking giants are heavily funded.But there are few tactics you should implement to increase your direct bookings.
- Give added benefits to your customers who have booked you directly from your website like a 100% refund on any cancellation.
2. Once you receive a booking from OTAs,feed the customer details in your CRM.Once this customer checks out of your property keep hitting him with your promotional messages and give him customize deals on his birthday or his anniversary.
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Create awareness about your hotel digitally.You cannot just rely on offline channels to get your business.It is 2020 and the world is digital now.
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Depending on your hotel`s location decide your niche of influencers,corporate influencers/travel vloggers
Share this article with the sales team of any hotel and give your feedback in the comment section,write to me at amk@weboholic.in
It is very important to have mentors in your professional world no matter which niche you work. Today I`ll be sharing my mentors in my niche, Digital Marketing.
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Neil Patel: He is the first person I started following when I started my professional journey. The best part about Neil is the fact that he provides 100% value in his content. I started watching him on YouTube and from there I started listening to his podcast. Eventually, I subscribed for his newsletters and from there reading his blogs became a part of my routine. I have still not met a better teacher of SEO and the best part is, he is offering it all for free! Shoutout to Neil Patel great work mentor!
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Gary Vaynerchuk: I have not seen a content creator like him. Be it audio or video Gary is nailing on all the social platforms with his content. What stands out for me is the fact that this man is not just producing quality content but he is even nailing it with quantity. I believe if you follow him on all his social media handles, he is creating about 64 pieces of content every single day. I have learned the majority of my entrepreneurship lessons from him. Cheers Gary and thank you for all the value you have added to my life.
Let me know your mentors in the comment section.
digitalmarketing #neilpatel #garyvee
Mivi is a fine example of a company that has benefitted from Influencer marketing. Many can compare Boat and Mivi. I believe both of them touched the Indian market almost at the same time. Producing great headsets is not just the only similarity between the 2 brands but both the brands rely heavily on Influencer Marketing. When we study Mivi with regards to digital marketing, Mivi has invested a good chunk of their money to get their products promoted by the stars of Digital India. Be it Bhuvan Bam or Mumbiker Nikhil, they have all the major digital content creators of India on their panel of Influencers. The list also includes likes of Nikunj Lotia, Prajakta Koli and Shanice Shrestha. As my research suggests, collectively Mivi has a reach of over 20 million on digital platforms such as Youtube. When they run campaigns with such digital stars, they run campaigns with particular coupon codes. Like for example when they run a campaign with Nikhil Sharma they use the coupon code “MNSQUAD”.Now the reason behind these customize coupon codes is that Mivi gets to understand which influencer is giving them better results in terms of the sale. If you have ever used a Mivi product just try thinking how did you get to know about the brand?
digitalmarketing#marketing #influencermarketing
Are you planning to start an affiliate marketing website/ blog in 2020? There will be a lot of questions in your head, lets clear a few of them.
Is 2020 a good year to start your affiliate marketing website?
Absolutely yes. Affiliate marketing is still an emerging stream in India when compared to Europe or the west where affiliate marketing is very much established.
How do you get started?
Before even buying yourself a domain, think about your niche. Which niche do you actually enjoy reading and writing about? You need to love the niche because this is a long term game and you are bound to write shit loads of content about your niche.
What next after you have chosen your niche?
Start your research and producing relevant content for your blog/website. If you have chosen the niche of gadgets, then start reviewing upcoming or latest gadgets.
How to drive traffic for your new blog?
Well, that depends on your strength. It could be from social media or google ads. You could even put seo to use depends completely on your strength and the time you can put into your affiliate website.
How can you earn from your affiliate site?
All the major e-commerce portals in India have affiliate programs in place. According to your niche choose a website and register yourself as an affiliate.
Now coming to the business owner`s point of view. Makes no difference if you are running a new, small e-commerce shop or you are the largest e-commerce website in your segment, you need to have an affiliate marketing program running for your website. You could be a real estate aggregator or even a tour guide taking bookings online, start an affiliate program.
How can you start your affiliate marketing program?
If you are running your store or your business on WordPress or woocommerce then you just need to configure a couple of plugins. I feel that is applicable for most cms. But if you are running your website is hard-coded then you need to get in touch with a developer.
What should be your affiliate marketing commission?
That is totally your decision to make and I will just suggest you to be competitive with commission. Give your affiliates benefits keep giving them something extra and you`ll see them working extra for your website.
That`s a wrap to this episode lets catch up tomorrow on the next episode. If you want to connect with me or give me a feedback for this episode feel free to connect with me at amk@weboholic.in
Email marketing is one of the most lethal tools if used correctly by a brand. Today after working with over 80 clients in India,I feel brands are not able to utilize email marketing. It is very common to see a brand buying some random database and shotting them emailers for a month or two and conclude that email marketing is not working for them. So what is it that brands today are doing wrong with email marketing. First and foremost stop buying a random database. This will never work for you. You need to create your mailing list. The next question arises how do you create your emailing list? Ill like to answer with an example. Let us assume you are running a real-estate aggregator website. Once you have a visitor on your website offer him a free e-book in return take his mail id. The second question is how to create an e-book? Write a book answering the common questions a buyer faces in todays time. You can title the book as 'A guide to your dream home.' The book can address parameters a buyer should consider while buying like what his budget should be, like how accessible the property is, etc. So this way you can create an e-book addressing such points and offer it for free and collect the website visitors name and email address. This emailing will give you better results.
If you have been wondering how to put the internet to use then this article is for you. Its 2020 already there are so many ways to make the most of the net today. Before jumping to read the article I would suggest you understand where your strength lies. Today there are almost 4.5 billion active users on the net across the globe. So it is very obvious to understand the power of the digital streams. To capitalize on any of the streams first you need to introspect yourself. Are you good at writing or recording videos? Or you are more comfortable with just recording audios? You need to have a finite answer to the above question. If you are good at writing then start with your own blog. If you are good with recording just audio then go ahead with your own podcast show. Don't worry about how will you monetize these platforms. Just keep pushing you the valuable original content for your audience. If you do this consistently then in a matter of time youll notice a lot of people consuming your content. This will not take much time but just for your understanding keep the time frame of a year. For a year do not look anywhere else but at pushing valuable content. How do you monetize once you have an audience? Well, that depends totally on the platform you choose. Brand Endorsements surely is one option. But there are many more. Like Adsense, affiliate marketing, influencer marketing, sponsored posts, sponsored ads, etc. The key here is consistency and passion. Nothing happens overnight. So Ill suggest you choose a platform where your strength and passion lies and then just get on with it.
What are the free resources at your disposal?
1.Youtube Channel (For video content)
2.Blogspot (For written content )
3.Wordpress (For written content)
4.Tiktok (For video content)
5.LinkedIn (For written content)
6.Instagram (For image and video content)
7.Anchor (For audio content.)
Tag someone who needs to read this article. Please feel free to provide me with your valuable feedback in the comment section. If you want to reach out to me drop me an email on amk@weboholic.in
I have noticed alot of people crying about the sudden dip in the organic reach of social media platforms specially #facebook, #Instagram and #twitter Please try to understand it is not costing you any goddam thing to post on social media platforms. Posting content is absolutely FREE! And when there is something being offered to you for free then what makes you cry about it? Compare it with other forms of #marketing be it the old school ways or the new ones. You get visibility not by printing leaflets (which also costs you some bucks btw) but by distributing them to your audience! Distribution is again shit expensive! So stop cribbing about the dip and start focusing on creating good valuable content!
organicreach #digitalmarketing #contentmarketing #socialmediaplatforms
Hi everyone I'm Majeed Khan. I'm an Indian digital marketer with over 3 years experience. This episode is all about generating more revenue from your E-commerce website. These 5 ways will help you to make a better income from your E-commerce website. If you need help with anything feel free to contact me at amk@weboholic.in
If you are looking to increase your Instagram followers, then this podcast is meant for you. Follow this 10 tricks to get your first 1000 followers on Instagram without spending a single penny. If you are interested in the e-book then drop me a mail on amk@weboholic.in