Thrive In Five: Recent Episodes
Tom Adams
This video will break down your goals to help you see where problems might be occurring. So check it out and maybe you can get some better results!
The words “cheap” and “free” may sound appealing at first, but may end up costing you more in the long run. We take a look at the underlying costs of things to show you the real cost of cheap or free.
Bottlenecks can put a big strain on your business. In this episode, we take a look at some of the warning signs of bottlenecks and how to avoid them so breakthroughs can happen.
Life doesn’t always go the way we plan. We can either let it knock us down or rise above it! On this episode, Tom teaches you how to respond when the unexpected happens.
We examine the words of Don Miguel Ruiz in order to bring more success to your life. Here are four simple steps you can take to be the very best you can be.
Correlation and causation are commonly confused, but we clear things up on this episode. We take a look at what causes incorrect conclusions and how to avoid them.
Sometimes motivation and drive aren’t enough to make big changes in your life, so we take a look at some ways to ensure that change will happen by evaluating some thoughts from Perry Marshall.
Working on a farm may seem unrelated to anything in your life, but there are some great lessons to be learned if you take the time to look.
In order to get a better outcome, we need to change our perspective. We take a look at how to become more effective in life with a simple metaphor.
There are three important things to consider when making a persuasive offer. We break them down and take a look at the importance of each one.
There are many reasons why people don’t implement. So on this episode of Thrive in 5, we take a look at a few to help get you to make things happen. Once we find the problem, we can find the solution.
Emotions can be a powerful thing, and if we learn to recognize and control them, they can be of great benefit to us. We take a brief look at Emotional Quotient (EQ) and get a better understanding of emotional intelligence.
People all have individual situations that they deal with in their lives. If you can find out how to market to their situation, then you will have a much better chance at acquiring their business. We take a look at how to market in four simple steps.
Considering how many decisions we make in a day, sometimes it’s hard to determine the best actions in a given situation. With the help of Alan Weiss, we have created a useful graph in order to help you to determine the best actions.
Questions can be much more important than answers. We take an in-depth look at what kind of questions are important and how they can be used to your benefit.
Time is a precious thing, so it should not be wasted. In this episode, we look at the different ways to perceive time and how to make it work better for you.
Making good decisions may not be as simple as some people think. In this episode we take a look at what it takes to make good decisions.
Fear is one major factor that may keep you from achieving your goals. On this episode, we take a look at what it takes to ensure forward progress.
Thinking can be hard work, but it is worth the effort. We take a look at the steps that need to be taken in order to create a better way of thinking.
Worrying alone can have negative effects on your life. In this episode we help you through the steps to worry less.
The words that you choose are the genesis of the actions that you take and the life you lead.
“Someday” is a way of thinking that insinuates that things will just happen for you. In reality, you need to make them happen instead of waiting around. In this episode, we explore the correct way of thinking.
In this episode of Thrive in 5, Tom takes a look at the negative effects of comparing yourself to another.
In this episode, Tom takes a look at how keeping secrets can affect your physical and mental health.
Jim Rohn once said that you will become like the 5 people you spend the most time with. In this episode we take a deeper look into this concept.
In this episode Tom takes a look at how you can use your past failures to make a better future for yourself.
Systems in your business make you more efficient, allow work to be done through others, and make room for growth to happen. But they need to constantly evolve and improve. In this video, Tom explains ways he’s learned to make this happen.
Success is a goal for many. But a major secret in the pursuit of success is not to seek it. In this Thrive in 5 video, Tom explains an important principle that very few understand. Without it, success is difficult to achieve.
You have major things you need to accomplish this year. In this Thrive in 5 video, Tom outlines a way to think about accomplishment, specifically how to move from where you are to where you want to be.
In this week’s Thrive in 5, Tom explains the six critical principles of persuasion and influence based on Robert Cialdini’s book, Influence. Learn some ways to get people to say yes with this helpful explanation.
We all have obligations. It’s part of life and work. But if you are not aware of the dark side of obligations and what happens with them, you have problems. In this Thrive in 5, Tom helps you to discover the bright side of your obligations and how to ensure a better result.
There are reasons we get stuck. There are things that keep us stuck. But there are also actions you can take to get you unstuck. In this week’s Thrive in 5 episode, Tom explores this stickiness and offers some ways to remove yourself from it.
It's been said that "one is the loneliest number." But in marketing, one has its place. There is also a caution about it. In this Thrive in 5 video, Tom Adams shares a few principles about "one" in marketing that will be helpful to you.
When you meet a successful person or company, how do you react? Most people get stuck in reactions that do not help them. In today's video, Tom Adams outlines how many people react to success in others and an alternative response that would be worth considering.
The way to get more out of life is to ask for it. But often, we don’t ask because we’re afraid of the answer we’ll get. The funny thing is, the secret to obtaining more “yes” in your life is completely counter-intuitive. It means looking for the opposite. Tom Adams explains more in this Thrive in 5.
Mastery is not magical. If you want to get away from your current state of frustration and struggle around a skill or capability you need, then there is a path you must take. On this Thrive in 5, Tom Adams outlines the things you need to do to get to an optimal state of competence, expertise and mastery.
If you ever find yourself immobilized in your attempts to accomplish something, fear might be what is keeping you from moving forward. In this Thrive in 5 episode, Tom Adams offers you some ways to understand and overcome the fears you face so you can expand your achievements and outcomes.
Accomplishment in your professional and personal life is often sabotaged, not from lack of desire, but from something much more insidious. In order to get into the results zone, you have to get out of this zone that is keeping you from getting what you want. Tom Adams explains what this zone is and how to get out of it in this Thrive in 5 episode.
Explanations are often the way most people try to sell their products or services. But the most effective sales and marketing people and companies know that the best way to sell something is to allow their prospect to experience that which they are considering buying. In today’s Thrive in 5, Tom Adams discusses the differences between these two approaches and then outlines how to be more “show me” focused in your selling.
Which type of business are you? Are you in a demand business or a supply business? One of them is significantly more appealing than the other. On this week’s Thrive in 5, Tom Adams shows you how to identify the difference between the two alternatives and then explains how you can build a more demand-style business.
Assumption and expectation can lead to frustration as it relates to the relationships you are involved in, whether they be staff, colleagues or family. There is a better way to get the results you want and need in almost all situations: ensure agreement. In today’s video, Tom Adams will outline the differences between assumption/expectation and agreement to provide you a simple way to achieve a better outcome through agreement.
Mice are often used in studies of human behavior. The reason? Mouse and human brains are driven by a basic instinct to avoid pain at all costs and seek pleasure. In today’s Thrive in 5 video, Tom helps you to see how your approach to your prospects can trigger the “whiskers”, or avoidance response, or “attraction”, the cheese response. A mouse has two instincts… avoid the cat or get the cheese. The question for you is this: Are you the whiskers or the cheese to your prospect?
To be productive, it helps to have a simple and effective way to structure your life. As you face the inevitable opportunities that every day provides, you need a system to help you avoid the chaos. In today’s Thrive in 5 video, Tom outlines his own secret formula which helps him to get more done in his life.
Decisions, big and small, are required on an ongoing basis. Without an effective way to make a decision, you can get stuck very easily–or even worse–make bad decisions. In this Thrive in 5 video, Tom shows you great ways to think through a decision-making process.
This video will help you get solid placement in the maps that show up in a search engine.
The most important part of a Google AdWords campaign is discussed. The ad is what gets the action! Be sure to watch the previous Pay Per Click episodes so you can get the most out of this.
This is the continuation of Pay Per Click 101, so be sure to check that video out first. This video will help you to improve your Google ad words with a few simple tips.
This episode is specific to Google and it is here to help you understand pay per click and to get more traffic on your website. This will help you to understand the different components of Google ads and how to use them to your advantage.
Digging a littler deeper into the organic search engine methodology in order to get better results. Learn about Google’s intent for web pages and get the key for the best search engine results.
There are a lot of misunderstandings when it comes to search engines. This video gives an in depth look at how a google results page works. Gain the knowledge on the individual pieces of a result page and what they mean.
Build a business on making great offers. Get the how, what, and why on irresistible offers in this essential episode.
Your prospective clients are less rational than you might think. There are emotional drivers at play in them that are important to be aware of and speak to in your communications and interactions with them. Learn more on today’s Thrive in 5 video.
Take your campaign to the next level by improving your response rates. These strategies have been tested by numerous direct response agencies. See what subtle details you may have looked over with these 10 easy steps.
There are times when people wonder why certain marketing campaigns or initiatives do not work. When I assess the situation, one of the things I uncover is that there is a lack of congruency in the campaign. In order to succeed, you must have marketing congruency. Check out this weeks Thrive in 5 to learn more.
It is a common mistake for companies not to think strategically when doing direct mail marketing. Take this opportunity to learn from others’ mistakes! This episode of Thrive in 5 will introduce the four major factors and requirements you need to consider when doing direct mail.
Ever wondered how mailing lists work? Need help on your mailing list campaign? Then tune into this week’s Thrive in 5 to get all these questions answered and more! Find out the differences between compiled lists and response lists in addition to many other key factors to better help your mailing campaign.
It’s easy to get wrapped up in strategy and planning. After all, it’s hard to get somewhere if you don’t know where you are going or how you plan to get there. But, the reality is, you have to start walking or driving to get to where you want to go. It’s all about execution. Learn more about it in this Thrive in 5 video.
If you grew your business by a factor of 10, what would break? This simple question will begin an exercise to uncover the break points, then fix them so that your business could withstand that kind of growth. Ultimately, it will facilitate it. On this Thrive in 5 episode, learn how to build a stable base for your business that allows you to grow.
Your clients are looking for a way to distinguish you from your competitors in the marketplace. If they can’t create a meaningful distinction in their minds about what makes you different, they can only make comparisons based on price. Your job is to create meaningful differentiation. Its the difference between being a commodity and a monopoly. Check out my video to learn more.
Systems are the real secret to accomplishing things consistently and with ongoing quality. You can avoid the growth barriers outlined in the last video,The X10 Test. On this Thrive in 5 video, I outline a simple way to ensure you get things done right.
The problem with professional is that it forces you to be too careful and keeps you from exploring. In this episode we explore what our mind perceives as “professional” and how to market yourself the best.
In your marketing you can choose to be fuzzy about your numbers or you can build a rock-solid understanding of the most important numbers in your business. In this video, I describe two of the most important, foundational numbers you need to know in order to effectively spend in your marketing.
While many companies can assess the costs of their marketing in an accounting style approach, few companies are very clear on some of the most critical marketing cost metrics. You need to know these costs over time to effectively assess the effectiveness of your marketing campaigns and strategies.
It is amazing how easy it is to improve your conversion rates from web based leads. Based on extensive research, a couple of things can be leveraged in your world to make a huge difference to your results. Check out the video to learn more.
Use the power of the force multiplier in your marketing to show up like no one else. If you understand this marketing principle and apply it, your presence and impact on a market is very noticeable.
If you want to grow your business, there are only three ways to do so. When you understand the value of this and you begin to make incremental improvements in each of these three ways, you can create exponential results.
Within a client acquisition process, you need a way to move someone from being a prospect to being a lead. We are exposedto these on a regular basis, but we fail to use them in our own marketing. They are Lead Magnets and they can help you self identify as a more qualified lead. On today’s video I explain them more fully.
In your marketing and sales system you need a process that allows you to determine where potential clients are relative to becoming a client. In today’s Thrive in 5 lesson, I outline the initial phases and how you need to think about them.
If you observe some of the most successful companies over the years, you’ll discover they had a monopolistic type of dominance on their unique industry. In today’s Thrive in 5 video, we talk about the indications and proof of a monopoly and the implications to you in your business.
Marketing momentum is required to build a significant lead generation pipeline. Learn how to build marketing momentum for yourself.
In this edition of “Thrive In 5″ we talk about marketing structure. Without marketing structure you tend to be highly reactionary when it comes to your marketing actions. To avoid the “Shiny Object” marketing syndrome, you need a solid structure.