The High Value Customer Podcast: Recent Episodes
LexisClick
Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.
This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.
Learn from your peers • How they understand their ideal customer • How they communicate their value proposition • What they have learnt along the way that they wish they knew • What works and what doesn’t
This week’s guest is Andrei Pirvulescu, Cofounder of QTeam Software Solutions, based in Bucharest, Romania. QTeam Solutions helps companies and start-ups develop bespoke software solutions through state of the art technologies such as Machine Learning and AI.
This weeks guest is Ramesh from Vizru, based in San Jose, California otherwise known as Silicon Valley. Vizru help large enterprise in finance, automotive and insurance to build and automate their processes within weeks. They provide a zero code development platform to build full stack systems. They also provide their own devops manager to deploy and manage the software on any cloud.
This week's guest is Sarah from VerriBerri based in Essex, UK. VerriBerri helps brands that want to increase their visibility, protect their reputation and increase their income. They help their clients get their brand in front of their ideal customers using cost effective and innovative methods with guaranteed results.
Key chapters:
00:25 - How do you guarantee results for a PR company
02:50 - From redundancy to business owner
04:05 - Why communication with the director is essential
06:55 - Trying to please people who couldn't be pleased
09:15 - Just say no
11:55 - The future of PR post COVID-19
15:09 - Marketing vs PR - the return on ROI
21:00 - The broad coverage of PR
23:30 - Don't be so anxious about starting a business
26:30 - Remove yourself as the business bottleneck
30:15 - The challenges of executing a 5 year plan
36:48 - Why business's should own their office
39:25 - Quick fire questions
Want to get your business pipeline flowing again? Take the "pipe-line score" test on our website to see where it's blocked: https://www.lexisclick.com/
Tom Ross from Foresolutions helps business operations professionals in the construction, transportation, aviation and retail sectors by delivering IT strategy, asset management software and business communications - building a business case for digital compliance which saves his customers time and money whilst increasing performance.
Key points discussed:
-
Be a human being, not a human doing
-
Internally living and breathing the company values and ethos
-
Double your costs and half your returns
This weeks guest is Annika Monari from Artos Systems based in London. Artos Systems helps companies across the commodities supply chain achieve lower back office costs and greater process traceability by leveraging their block chain enabled technology solutions.
In this podcast, Annika and Chris discuss:
- How & why blockchain is due to become widely adopted very soon
- Defining "soft qualities" of ideal customers that never change
- Go deep on a niche before expanding broader
Richard Dale is on a mission to help companies increase their productivity. His company Flowlens helps businesses to automate their business processes, both pre and post production, focusing on integrating all aspects: culture, customers, business processes and more, to create a more enjoyable, productive and profitable company.
In this podcast, Richard and Chris discuss:
- Innovating the post-production experience for manufacturers
- Why productivity is misunderstood
- Lessons from productising a service
Terry Finerty helps newly appointed CEO’s of fast growing tech companies to create an environment where success is inevitable by building a concrete strategy and an organisation inspired to deliver it. In this podcast episode, he shares some insights that he a lot of CEO’s would happily pay him for – this episode is a real eye opener.
In this podcast, Terry and Chris discuss:
- Creating an environment for success
- Why CEO's need to be accountable
- Risk assess your assumptions, or atleast keep track of them
Key time stamps: * 0.35 - How to make consulting more exciting & impactful * 3:00 – Why my clients LOVE working with me * 6:30 – Creating a no bullsh*t business environment * 11:40 - Closing a CEO that thinks “consultants are a waste of time” * 14:25 – Why calling out CEO’s drives success * 18:28 – When using zoom just isn’t enough * 25:23 – Risk assessing your assumptions * 30:33 – How do you consult a consultant? * 32:43 – Don’t be afraid of making tough decisions * 37:16 – Sensing workplace tension using AI software * 41:04 – Investing in knowledge generates the best return * 43:15 – “An everyone culture” * 43:55 – The aim of this establishment is to create an environment where champions are inevitable * 45:55 – “When you guys make promises here, is it real, or BS?”
Jim Goldfinger has been helping businesses leverage the power of customer relationship managers (CRM’s) for over 30 years. The company he works at, the Customertimes, specialises in integrating business and technology to overcome business problems, with a specific focus on CRM systems. In this podcast episode, Jim shares some of the knowledge he has gained over his 30 year duration in the technology industry and also provides some insights into how technology adoption has and will continue to change post COVID-19.
Arindom Basu is the founder and MD of Digilytics - his company utilises AI to speed up the money lending process for customers whilst saving mortgage lenders time and money. He's now shifting from a service based model to a product led business model to serve a larger customer base.
In this podcast, Arindom and Chris discuss:
- The future of AI for customers and their money
- Transitioning to a product led business model
- The challenges of scaling a business
Alpesh Doshi is a tech entrepreneur, who helps businesses transform their company with the latest emerging technology. Alpesh is CEO of Finitricity who are recommended by Gartner as a global top 20 blockchain consulting firm. They help companies to utilise artificial intelligence and blockchain to help his customers get an upper hand over their competition.
In this podcast, Alpesh and Chris discuss how the top 10 companies in the world have been able to claim that position, how COVID-19 is accelerating the adoption of e-commerce for customers and what he would do differently if he could travel back in time 20 years and start again.
Show notes for this interview https://www.lexisclick.com/2
TOPICS DISCUSSED
0:00 Intro
04:46 How his business has changed over the last 20 years
08:12 Why you need to leverage data to transform your business
01:52 Why he loves working with people who are passionate about technology
06:45 Why the challenge isn't tech it is the adoption of tech
09:57 What happens if you do not digitally transform your own business
10:18 Growth in platforms and ecosystem business models
18:30 How to paint a company vision to your team
20:55 Why Facebook would not have grown as fast without Sheryl Sandburg
25:35 Why he thinks hiring the right team is the biggest lesson he has learnt
29:57 His plan to scale his business by creating products and raise funding
34:15 Why the most import thing to invest into is removing bottlenecks in marketing, sales and development
34:49 Quickfire questions
GUEST LINKS
https://www.fintricity.com/
https://twitter.com/fintricity
https://www.linkedin.com/in/alpeshdoshi
https://twitter.com/alpeshdosh
HOST LINKS
https://www.linkedin.com/in/chrisheffer
https://twitter.com/theotherhef
https://www.lexisclick.com/
LEARN HOW TO ATTRACT MORE OF YOUR IDEAL CUSTOMERS
Subscribe on YouTube - https://bit.ly/2Bzb2ZW
Sign up to our customer-obsessed Monday email - https://bit.ly/3eXtYjp
LinkedIn - https://www.linkedin.com/company/lexisclick-growth-consultancy
Facebook: https://www.facebook.com/lexisclickdotcom/
Twitter: https://twitter.com/LexisClick
Instagram: https://www.instagram.com/lexisclick/
SHOW DESCRIPTION
Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.
This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.
Learn from your peers
• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t
Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.
Stephen Bavister is the founder and MD of LexisClick Growth Consultancy. LexisClick help companies with high-value customers with recurring revenue to attract their ideal customers with less risk by becoming their outsourced sales and marketing team on a revenue share basis.
In this podcast Steve and Chris discuss, why you need to productise your service if you want to scale your business, why it important to focus your people on high value activities and automate the rest and why he loves customer obsession!
Show notes for this interview https://www.lexisclick.com/1
TOPICS DISCUSSED
0:00 Intro
01:38 Who is his ideal customer
2:02 Why a revenue share partner is a great way to grow your business
2:35 Why he returned to his roots while running the business
4:44 Productizing your services to simplifying the way sell and deliver services
5.44 Get your people to focus on high value activities and automate the low value activities
6:47 Why customer will prefer automation
9:15 Building systems and building pipeline of new business
11:55 Build your business value by creating value for your ideal customers
12:54 The importance of a strong vision and mission to attract ideal customers and employees
15:27 How he reduces the risk of investing in sales and marketing
18:54 Why he wished he had believed in himself when he started the business
21:52 His customer obsession business model
25:25 How COVID-19 has accelerated business evolution by 20 years
27:36 Great ideas he would execute with a cash injection to the business
28:46 Quick fire questions
GUEST LINKS
https://www.lexisclick.com/
https://twitter.com/lexisclick
https://www.linkedin.com/in/stephenbavister
https://twitter.com/digitalbav
HOST LINKS
https://www.linkedin.com/in/chrisheffer
https://twitter.com/theotherhef
https://www.lexisclick.com/
LEARN HOW TO ATTRACT MORE OF YOUR IDEAL CUSTOMERS
Subscribe on YouTube - https://bit.ly/2Bzb2ZW
Sign up to our customer-obsessed Monday email - https://bit.ly/3eXtYjp
LinkedIn - https://www.linkedin.com/company/lexisclick-growth-consultancy
Facebook: https://www.facebook.com/lexisclickdotcom/
Twitter: https://twitter.com/LexisClick
Instagram: https://www.instagram.com/lexisclick/
SHOW DESCRIPTION
Marketing and selling high-value retainer services is tough. If you get it right, attracting and retaining your ideal customer is a win-win for you and your ideal customer.
This is the show for you if you run a business that sells 4 or 5 figure per month retainer services and have responsibility for some or all the marketing and sales.
Learn from your peers
• How they understand their ideal customer
• How they communicate their value proposition
• What they have learnt along the way that they wish they knew
• What works and what doesn’t
Each episode Chris Heffer interviews a successful business leader whose business serve high-value customers. He asks them about how they attract and retain high-value customers. Learn from your peers how to win new customers and keep them customers happy.