The Dirt: Recent Episodes

Fresh Tilled Soil

Pugilistic UX at its best.

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Pluralsight is looking to change the way the world learns, and they are using data and human-centered design to do it. That may sound like a big goal, because it is, but I wouldn’t count them out. James Aylward is the…

The post Data-Driven Design with James Aylward of Pluralsight appeared first on Fresh Tilled Soil.

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Who should talk to users? The answer is EVERYONE should talk to users. That means designers, product managers, sales, marketing, and yes, engineers. Without user research, how will you know you are building products that people will want? But on small, cross-functional…

The post Better, Faster User Research Using AI and Machine Learning appeared first on Fresh Tilled Soil.

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Did you know that the $700M GPS sports watch business was started by a fifth grader who created a lawnmower out of a coffee can, a fan, and a crutch? Well, sort of. Claudette Stevenson was on the forefront of the GPS-enabled…

The post An Interview with GPS Sports Watch Pioneer Claudette Stevenson appeared first on Fresh Tilled Soil.

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What does Peter Drucker have to do with your product team hiring strategy? Turns out not much really, but in this episode of The Dirt we attempt to make that clumsy connection. Fresh Tilled Soil CEO Richard Banfield sits down with Heath Umbach…

The post The Dirt: Overcoming Hiring Challenges on Your Product Team appeared first on Fresh Tilled Soil.