Chaos Makes Sense: Recent Episodes
Matt Frary
If you're interested in increasing your affiliate revenue you'll want to invest 20 minutes each week to listen to this edition of the Chaos Makes Sense podcast where your host Kimberly Henry interviews Matt Frary, CEO of the leading outsourced affiliate agency SmarterChaos.com about the changes in affiliate marketing and what you can do to turn flat sales into significant revenue growth. SmarterChaos work for Advertisers and with Affiliate Networks to make the online performance marketing industry cleaner and more profitable. SmarterChaos is an outsourced affiliate agency that serves major branded advertisers by providing affiliate programs and Cost Per Action (CPA) channel management. Some call us at Chaos Agent because there are hundreds of affiliate networks out there, and choosing the right ones and managing the relationship with each can be overwhelming-even for a major brand advertiser. Too many false steps and they will quickly waste a lot of time and money. Online performance marketing is all we do. We create order from chaosâ¦listen in and we WILL help drive your sales.
Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined self-employed, single mother, Desiree Shank to talk about building grassroots awareness for your startup. Desiree will share her first hand experience of coming up
Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined self-employed, single mother, Desiree Shank to talk about building grassroots awareness for your startup. Desiree will share her first hand experience of coming up
Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined self-employed, single mother, Desiree Shank to talk about building grassroots awareness for your startup. Desiree will share her first hand experience of coming up with a great idea, starting small and ending up on national television.
She Got Her Gifts and She Got Her Future
It started innocently enough at a childâs birthday party. Twenty-five guests had been invited. Twenty-five guests. Twenty-five presents. But does a four-year-old really need 25 presents? Desireeâs daughter had been born on Christmas Eve. That meant that the child would be receiving even more presents the next day. Desiree wondered if there might not be a way to make giving and receiving gifts more meaningful.
As a self-employed single mom with two young children, Desiree wanted to give her children the world, but was limited by her budget. College was her biggest worry. How could she give her kids a college education without going into debt?
Desiree decided to use her web building skills to start Future College Fund, a website that uses crowd funding to finance a childâs education. Loved ones can fund their childâs future with the money they would normally spend on birthday and holiday presents. This allows friends and family to give children the gift of education â something more meaningful than just toys or clothes they would grow out of in a year or two. The following year, Desireeâs daughter received $433 towards her education and five gifts. Five was enough. Her daughter got her gifts and her future too.
West Texas Investors Club
She had the idea and she had the skills. But Desiree had to really commit to getting herself, and therefore her business, out there. One day she found a spare half hour and used it to fill out an application to be on Shark Tank. They liked her idea, but the timing didnât work out for having her on the show. But a year later Desiree found herself drinking beer and making her case before a group of slightly rough around the edges Texas millionaires.
The show was new at the time (Desiree was on the second episode of the first season) so she had no idea of what to expect. There was something of a cultural gap that needed to be bridged, but Desiree eventually triumphed and now her appearance on CNBC is part of her legacy and her personal brand.
Hereâs What Youâll Hear
She had the idea and she had the skills, but Desiree still had to work hard to make her dream a reality. Listen now as she and Matt explain:
- How taking better care of yourself can make you a better business person
- How a frustrated single mom leveraged her skills into a successful startup
- How to a âno excusesâ attitude will help you get your business out there
- How to use Facebook to build grassroots awareness of your business
- Desireeâs adventure meeting with the West Texas Investors Club
- What you can and canât expect after making a television appearance
Where to Find Matt and Desiree
If youâre interested in hearing more about building grassroots awareness of your new business, or if youâd like to start a Future College Fund, hereâs how you can reach out to Matt or Desiree:
Mattâs website - www.smarterchaos.com
Mattâs Twitter handle - @chiefofchaos
SmarterChaos on Twitter - @smarterchaos
SmarterChaos on Facebook facebook.com/smarterchaos
Future College Fund- https://futurecollegefund.com
Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined by Beth Lazar, CEO of the Pollen-8 Influencer Network to discuss the seven secrets of successful influencer marketing campaigns. From One Stud to Anotherâ¦
Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined by Beth Lazar, CEO of the Pollen-8 Influencer Network to discuss the seven secrets of successful influencer marketing campaigns. From One Stud to Anotherâ¦
Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined by Beth Lazar, CEO of the Pollen-8 Influencer Network to discuss the seven secrets of successful influencer marketing campaigns.
From One Stud to Anotherâ¦
Matt has just returned from a trip to Kentucky where he met with a true influencer of the equine variety, American Pharoah. While visiting the stud farm where the Triple Crown winner âsows his royal oatsâ so to speak, Matt took the opportunity to jump in, grab the horse around the neck and snap a selfie. Now thereâs something for your social media!
Beth doesnât have time for that kind of horsing around. Sheâs the CEO of the Pollen-8 Influencer Network, as well as CTO and Chief of Strategy at SmarterChaos. Beth brings an MS in Information Systems, twenty-some years of experience in technology, sales and software development and most importantly, a passion for technology to her work. Whether she is helping her favorite charity (Colorado Animal Welfare League) or helping a business increase its revenue, Beth is always looking for ways to use technology to simplify and streamline processes.
However, Beth is a little distracted at the moment trying to track down her kid whoâs trying to track down Pokemon. As a glued-to-her-screen techie, she was thrilled to discover that her glued-to-his-screen techie son had headed out at 8 o'clock in the morning to go for walk! Ever the analyst, Matt is looking forward to doing case study of the Pokemon GO phenomenon.
Successful influencer marketing campaignsâ¦not your fatherâs digital marketing
Thereâs been a power shift in the past couple of years. Gone are the days of simply offering a coupon code and expecting an influencer to post about your product. Major influencers, like the YouTubers who have over a million subscribers, arenât going to give away their time or endorsements for nothing. Beth will describe how influencer marketing differs from pay for performance marketing and what influencers expect if theyâre to become your product placement stars. Even big companies with huge digital strategy marketing teams like Nestle, are looking at influencers and how they can drive their brands.
However, even though Beth is an advocate of using influencer marketing, especially given the fact that, according to Reuters, about 47% of online users are using ad-blocking technology, she thinks advertiser should use multiple strategies to reach their customers. Influencer campaigns can be combined with affiliate marketing programs, social media to and other marketing channels. Use influencers to add credibility and to get people talking about your products.
Hereâs What Youâll Hear
Along with stories of how a YouTuber can hold a 20-minute unboxing event that will drive a $10,000 sales spikes, Matt and Beth will discuss the seven secrets (secret no longer) to successful influencer marketing campaigns. Listen now as Beth explains:
- How much advertisers should budget for an influencer post or video
- How much time youâll need to invest to build successful influencer marketing campaigns
- What things (like review products) you should provide your influencers
- How knowing your audience will help you optimize your influencer campaign
- How influencers help you build your brand
- How to integrate influencer marketing campaign with your affiliate programs, social media platforms and overall digital marketing strategy
- Why you need to start your influencer campaign now
Where to Find Matt and Beth
If youâre interested in creating an influencer network or making sense of the chaos of online marketing, hereâs how you can reach out to Matt or Beth or any the team at SmarterChaos:
Mattâs website - www.smarterchaos.com
Mattâs Twitter handle - @chiefofchaos
SmarterChaos on Twitter - @smarterchaos
SmarterChaos on Facebook - www.facebook.com/smarterchaos
Bethâs website - www.pollen-8.com
Bethâs Twitter handle - @pollen8er
Bethâs email â contactus@pollen-8.com