Scottish Football Marketing Podcast: Recent Episodes
Scottish FA
Together with Sports Marketing Scotland (http://sportsmarketingscotland.co.uk/) 's Chris Samson, the Scottish FA's Scottish Football Marketing Podcast is designed to help give clubs practical advice on a number of marketing, PR and commercial topics.
Hosted by Michael Bochel (Digital Manager at the Scottish FA) and Chris, we explore a different topic each week speaking to someone from within Scottish Football or an expert in the field with sole of aim of helping Scottish clubs with their own activity.
If you have a topic you would like us to cover please get in touch:
@MichaelBochel (www.twitter.com/michaelbochel) @SportsMarketingSco (www.twitter.com/sportsmarketingsco)
Michael and Chris chatted to George Fraser about the Lowland League, how it works behind the scenes, the search for a sponsor and George's hopes for the league in years to come. We avoided any chat on the current ongoing play-off situation so don't get your hopes up for any juicy soundbites on that I am afraid. We also spoke a bit about BSC Glasgow before Michael and Chris had a look back at their favourite past episodes.
A man of many roles and arguably one of the busiest men in Scottish Football, Derek White joined Michael and Chris to chat about life at Livingston.
In our unofficial series of discussions with Chief Executives; Steven Ferguson at Ross County joined Michael and Chris to talk about life in the Highlands for the Premiership club and how he has adapted to life as Chief Exec from previously being manager.
On the latest episode we were joined by Chris Cairns from Facebook.
Chris took us through the latest on Facebook and Instagram and what the opportunities for clubs are.
Montrose Chairman John Crawford and Montrose Community Trust Chief Executive Peter Davidson joined Michael and Chris on the Scottish Football Marketing Podcast for a chat about life at Links Park and all the great work the club do.
Topics covered include Montrose's role in the community, fundraising, the impact of COVID-19 and future hopes for the club.
Hosted by Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland)
The Scottish Football Marketing Podcast is back with a chat with Hearts Chief Executive Andrew McKinlay.
Michael and Chris found out more about what goes on at the Edinburgh club, Andrew's approach to his role in his first six months and a look at what life could be like post-Covid.
In a special one-off episode of the Scottish Football Marketing Podcast, Chris spoke to Michael about all that went on behind the scenes from a digital and social perspective on the night Scotland qualified for UEFA EURO 2020.
Chris and Michael were joined by Robert Wilson from SWF to discuss about marketing in Scottish Women's Football including the challenges and opportunities as well as getting a greater insight into life behind the scenes at SWF.
This podcast was originally recorded for the Pure Fitbaw Podcast.
Chris and Michael were given a special brief on how they would market Club X and were invited onto the Pure Fitbaw Podcast to discuss how they would tackle the brief. The boys covered a number of different areas from setting a vision and identity for Club X to fan experience, strengthening their position in the community and various other ways of increasing revenue.
Thank you to Gavin at Pure Fitbaw for allowing us to publish the audio too.
Ian Fitzpatrick from Clyde FC joined Michael and Chris to discuss the various fan initiatives going on at the club including club ownership, digital season cards and rewards schemes.
Caledonian Braves are not your typical Scottish non-league club. Their aim to give our fans a voice and a vote and they have recently launched their new app, released a documentary and are on the hunt for Non-Executive Directors to join the club.
We hear from the Brave's founder Chris Ewing about the journey so far from Edusport Academy to OurFootballClub.com and now the Braves, the tough lessons he has had to learn and what the plans are for the future.
Bohemians in Ireland have been on one hell of journey over the past decade. From nearly going out to business the member owned club have seen a complete transformation off the pitch despite not winning any trophies in that time.
We got Daniel Lambert, Commercial and Marketing Director at Bohemian FC to give us some insight into the work that has been going at the club and what Scottish football clubs could learn from their journey.
Hosted by Michael Bochel (Scottish FA) & Chris Samson (Sports Marketing Scotland)
Farhan Ahmed from Twitch joined the podcast alongside host Michael Bochel to talk about what Twitch is, the opportunities for clubs on the platform and why Twitch is not solely about gaming.
He has worked at two World Cup Finals, Scottish Cup Finals, eWorld Cups and now in a sports agency in Madrid doing social so we thought who better to come and speak to us about the wonderful world of football social media.
In part two of our special Power of Football Podcast with Gordon Waddell, Danny Bisland discusses with him why football and sport is so important and its ability to connect with so many people.
In part one of our special Power of Football Podcast with Gordon Waddell, Danny Bisland discusses with him why football and sport is so important and its ability to connect with so many people.
Niall Russell, Media Officer at Raith Rovers gives us insight into life at the Kirkcaldy club as we discuss fundraising, volunteers, Raith TV, their matchday apps plus more.
Widely regarded as one of, if not the best club media teams in the country we thought it was about time we got Grant Russell onto the podcast to discuss how it all comes together behind the scenes at Fir Park.
On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. On this podcast, Emma Iball, Secretary/School Liaison Officer for Buckley Town FC and Aled Lewis, Football Development Manager at the FAW join Danny Bisland to discuss all the great work being done by Buckley Town.
On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. In this podcast, Stephen Crowley (Everton AFC) and Vincent Foley, Club Education and Support Officer at the FAI joins Danny Bisland to discuss Cork based Everton AFC.
On a special three episodes of our Power of Football series, we speak to three different football associations to find out about the work clubs are doing in their respective countries and the lessons clubs in Scotland can learn. In this podcast, Marc Gamble, Head of Youth Development at Greenisland Football Club and Gavin Nelson, Club and Community Development Officer join Danny Bisland to discuss.
Next up on the Power of Football series we welcome Jamie Swinney, CEO of Stenhousemuir FC. In this episode we talk about the creation of the clubs community arm and their involvement with the Tryst community sports club. We also talk about their incredible ‘Community Help Initiative’ which has led to the club being recognised by the Scottish Government as community anchor organisation. Attracting new shareholder and supporters and the impact and exposure they’ve managed to attract from across the world. Throughout the episode we talk about the importance and value of volunteers to the game and beyond!
Alan Granger, Senior Marketing Manager at Sports Interactive joined Chris Samson and Michael Bochel to chat about Football Manager and the work that goes on behind the scenes. There are many similarities between Football Manager fans and club fans and we found out more how Alan and the rest of the team manage their dedicated community, what they do around content and their general approach to marketing and finding the balance between the core fans and attracting new players.
In our spin-off series of Podcasts, we look at the Power of Football and the impact the game we all love can have on communities and people. Next up is Professor Grant Jarvie who is the current Chair and Director of the Academy of Sport at the University of Edinburgh. Recent successes have included helping the University of Edinburgh secure significant partnerships with the University of Toronto and FC Barcelona while working with the 53 countries of the Commonwealth to advance education around governance, safeguarding and equalities. His review of the Scottish sporting landscape is about to be published by the Scottish Government. Grant is vastly experienced and knowledgeable about the game of football across Scotland having sat on the Sportscotland board and the Scottish FA Equality & Diversity Advisory Board.
Studio Something co-founders Ian Greenhill and Jordan Laird joined us to chat about the creative process, executing ideas and popular BBC Scottish football TV show A View From The Terrace.
Oli Shawyer, Growth Marketing Manager at the AFL in Melbourne caught up with Michael and Chris to take them through the work he does to grow the Australian Football League. There is so much to takeaway from this podcast. Oli talks about the club set-up, marketing activity and talks a lot about the importance of strategy and how he goes about it.
It has been a tough couple of years for Berwick Rangers but things are looking a lot more positive again for the team from just over the border. Associate Director Nathan Thompson joined us on the podcast to discuss what the club have been doing behind the scenes to get the club back on the right track.
In our spin-off series of Podcasts, we look at the Power of Football and the impact the game we all love can have on communities and people. Up first is COO of Aberdeen Football Club Community Trust, Steven Sweeney who takes us through how the community trust works and the work they have been doing particularly during lockdown.
US Sport is constantly referenced on the podcast so we thought we would go ask someone who works at a US club what they are up to. Joshua Mason, VP of Marketing and Strategy at Indy Eleven was that person and he gave us insight to what they are trying to achieve and how they are going about it.
Sean Davenport (Queen's Park), Roy Campbell (Caledonian Braves) & David Brockett (Clydebank) joined Michael Bochel & Chris Samson to discuss social media and creating content at part-time clubs.
In part two of our Live Streaming special, Jack McGill who runs QTV talks to us about the production aspect of live streaming, the story of QTV and his advice for clubs going forward.
In a special two-part podcast, David Fowler from MyCujoo joins Michael Bochel and Chris Samson in part one to discuss live streaming and the MyCujoo streaming platform.
Michael Bochel & Chris Samson were joined by the Scottish FA's Club Services Manager Danny Bisland as they looked at what clubs had been up to during the Coronavirus lockdown. Danny covered what clubs have been doing in the community, Chris revenue generation and Michael social media content.
Ryan Murrant, formerly of Motherwell and Brentford joined Michael and Chris to discuss his experiences of working on the front line in fan engagement.
Ryan provided plenty of examples of the work he has done, the challenges he faced and his advice for clubs looking to do more.
Hosted by Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland)
Former Celtic & R&A Marketing Manager joined Michael & Chris to chat about his time at Celtic and what we can learn from golf's approach to marketing and events.
Motherwell Chief Executive Alan Burrows joined Michael and Chris to take the guys through life behind the scenes at Fir Park. Alan talks about the philosophy at the club, the work being done and how they got to be one of the best content teams in the country.
Darryl Broadfoot from Frame PR joined Michael Bochel & Chris Samson to talk about public relations, content and crisis management in Scottish Football.
Tommy Young, Media Manager at Dundee joined usual hosts Michael Bochel & Chris Samson to give insight into life behind the scenes at Dundee FC.
Michael Bochel & Chris Samson sat down with Hamilton Academical's Marcus Nash to find out about what goes on behind the scenes at the South Lanarkshire club.
Hibernian's Kenny Millar and Peter Burt joined Chris Samson and Michael Bochel to chat about how the club approaches social media, branding and they took us through their season ticket and kit launch campaigns.
SPFL Digital Content Manager Graeme Thewliss joined Michael and Chris to discuss what the SPFL do online and take a look ahead to the SPFL season.
Check out our other shows here: https://www.scottishfa.co.uk/football-development/clubs/developing-my-club/scottish-football-marketing-podcast/
Elizabeth Stranges from Twitter joined Chris Samson and Michael Bochel to discuss Twitter as a social media channel and the opportunities for clubs on the platform.
The discussions focused around a number of areas including best practice, ads, media studio with plenty of examples thrown in.
Esports, the buzzword in sports marketing at the moment in time. What is it and should you be getting involved?
Hosts Michael Bochel and Chris Samson do something slightly different this show with three separate interviews with some interesting people involved in the industry; Trevor Keane (Sportsego), James Hood (esports Scotland) and Adam Ryan (FIFA Player).
What more can you do to get marketing support from your fan base? We spoke to Craig Hughes from the Well Society and Andy Ross from the MFC Podcast who gave us insight into the different roles they have in working with the club and what more can be done across Scotland.
Motherwell are in a slightly unique position in that they are fan owned but there are plenty of ideas to be taken away from this podcast including further developing a subscription model and how to work more closely with fan media.
The prospect of building a new club website can be quite a daunting prospect. There are so many different options available and that is even before the design and build. With this in my Chris Samson and Michael Bochel are joined by Paul Daly and Marc Love from web agency Made By Crunch.
Discussions focused around the options to clubs, things to consider and general tips on website development.
Throughout Scotland there is an abundance of clubs doing some amazing work in their local communities. The purpose of this podcast was to highlight as much as possible to help other clubs at all levels get inspiration as to what they can do in their community.
Danny Bisland and Paul McNeill both work with clubs on a dailly basis and joined Michael and Chris to give more detail on what is happening across the country.
Supporters Direct Scotland Chief Executive Alan Russell joined Chris Samson and Michael Bochel to discuss the results from the latest Scottish Football Supporters Survey.
We covered the key themes, the learnings for clubs and the support available via SDS. As always we tried to provide some practical advice throughout.
Advertising and media buying sounds expensive to any club with a limited or next to no budget but it doesn't have to be the case.
Kenneth McFarlane from Republic of Media joins Michael and Chris to talk about all the options available to a club when it comes to advertising touching on a number of different channels.
Fiona Green from Winners FDD joined us on the Scottish Football Marketing Podcast to discuss data collection and email marketing.
Email Marketing can be a very important channel for communication with your audience. Collecting data is the first step to being more effective in this area and Fiona takes us through a number of things to help clubs make the most of this channel. We touch on GDPR, data collection methods and what makes a good email campaign.
Show recorded in January 2019.
We were joined by Kilmarnock Head of Communications Scott McClymont to chat about creating in-house content.
There are some great examples of in-house content being created throughout Scottish Football and we asked Scott how he goes about creating content at Kilmarnock.
Hosted by Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland)
Scott Gormal, Marketing Manager at Aberdeen joined hosts Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland) to chat about Season Tickets and Memberships.
A lot of clubs rely on the revenue from season tickets every year and Scott talked us through some of the things that happen at Aberdeen. He also took us through their membership offering and we discussed what clubs at all levels could do should they be looking at their own membership proposition.
Hosts Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland) were joined by Steven Dow from Football Nation and Six Yard Box and Steven Romeo, Head of Retail at the Scottish FA to discuss club retail options.
Both guests have years and years of football retail experience with Steven Dow's Football Nation supplying plenty of clubs across Scotland with team wear. On the podcast we discussed the different options available to clubs with a focus on helping increase revenues. Both Stevens made it clear throughout the podcast that they were very approachable to discuss options and get advice.
Lawrence Broadie from Electrify PR joined hosts Michael and Chris to chat about working with sponsors. Lawrence has plenty of experience club side and sponsorship activation. In this podcast we hear from Lawrence on how to help attract sponsors and how to maximise the relationship as much as possible.
Michael Park from BSC Glasgow and the Geosonic Lowland League joined hosts Michael Bochel and Chris Samson to discuss all things social media in the lower and non-leagues as well as from a league perspective.
Michael takes us through a typical day and week as well as telling us about the many challenges he faces on a regular basis. Many of which we are sure that resonates with some of our listeners. There are also plenty of practical tips and advice for clubs at all levels.
Ahead of the First Round of the 2018-19 William Hill Scottish Cup season, the Scottish FA's Jack Evans joined regular hosts Michael Bochel and Chris Samson to discuss what goes on behind the scenes of the Scottish Cup from a brand and marketing point of view.
Jack with a little input from Michael told us about the thought process behind the current campaign, what the plans are from a social and content point of view and what support is out their for clubs.
Michael & Chris were joined by Mark Bradley from the Fan Experience Company to discuss all things fan experience. There was lots to discuss with Mark providing plenty of ideas and insight to what clubs can be doing particularly on a budget.
Robin Richmond (8 Million Stories) joined Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland) to discuss online paid advertising options for clubs.
This podcast covers a number of different advertising platforms with more detailed discussion on Facebook and Google. The guys talk about quick wins and common mistakes while also considering budgets and creative.
Show recorded August 2018.
For show three, the Scottish FA's Scottish Football Marketing Podcast covered PR and Media with George Francis, Communications and Media Manager at Partick Thistle.
This is a bumper show, as George covered in great detail building relationships with the media, working with players, Kingsley, being a community club and much much more.
Show recorded July 2018.
For show two of the Scottish Football Marketing Podcast from the Scottish FA we were joined by Colin Millar from Hibernian. We discussed all things volunteering at Hibs including how the core team of volunteers help the club on matchdays. We also learned a lot about Colin's role at the club and what happens behind the scenes at Easter Road.
For our first ever Scottish FA Scottish Football Marketing Podcast we sat down with Nicky Taylor from research and insights company, Taylor McKenzie to discuss working with research and insights in Scottish football.
Nicky discusses a number of different things clubs could potentially look at doing and let us know what he has been doing with the Scottish FA and SPFL clubs.
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