Digital marketing: Recent Episodes
aishani laghari
Content is king in digital marketing. Things don’t move without content. You cannot rank in SEO on Google if you do not have relevant content on your website. You must make sure you have good content on home page and services pages. You should have at least 100-150 words content on these pages. Include keywords and their variations on these pages.
If possible, use H1 related to primary keywords. Use formatting tags also. Link to other internal pages through your content. It is possible to shrink content using Javascript. Make sure you use the right script. This is necessary if you want the content to rank on Google.
The last thing, particularly for e-commerce websites, is that they may display the products on the top. If you want to add content on these pages which you want Google to see but not the users, add it just above the footer. This way user experience is not hampered but the SEO purpose is also served.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/
We would like an overview of different types of keywords. Long tail keywords contain 4-5 words. The search volume and competition is low. These are relatively easy to rank. Short tail keywords have 2-3 words, competition is high and ranking is difficult.
Apart from this, there are brand keywords like Amazon shopping or Flipkart shopping which are restricted to a particular brand. Apart from this, there are generic keywords like online shopping or e-commerce shopping.
You also have brand generic keywords that combine the above two types. Apart from that, there are money and conversion-oriented keywords. These are specific keywords and they get your enquiries related to the business. Any digital marketing strategy will be focussed on money keywords as they are conversion oriented.
Generic keywords are high competition keywords and so you need to take more efforts to make them rank. You don’t need to take an effort to search for a brand keyword as these are shown by Google. You need to take more effort for long-tail keywords.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/
The educational institutes and the courses they run is a seasonal kind of business. There is an admission season that lasts for 1.5 to 2 months. You may need to spend a little more in the admission season as the competition is very high
The target for these institutes is very local. If the college is in Navi Mumbai, the target will be Navi Mumbai. Localized targeting. Parents, as well as students, are targets.
Who are the primary targets depend on the courses that you offer?
If you offer school courses, parents are decision makers. For MBA courses, the students themselves decide and thus they are the targets. You need to strategize your digital marketing methods based on the primary targets.
When you utilize this channel, you need to use most of the digital marketing platforms available for lead generation.
You can make effective use of Google ads, online Branding and YouTube Channels for this purpose.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com & Visit - https://www.supramind.com/
Secondary factors are factors which are not so important. These are factors that may be skipped but when coupled primary factors give amazing results related to SEO. This includes all your formatting tags. These include bulleting tags and other HTML tags that are used for formatting purpose.
The next is surely internal links. When I link one page of my website to another, it is called an internal link. It also contributes slightly to ranking. Having a concrete internal linking strategy helps to rank higher. You can add more links by increasing pages on the website.
Heading tags is one of the on-page secondary factors. H1 is very important. Try to include the main keywords in H1. You can use secondary and tertiary keywords in secondary or H2 tags. These are simple suggestions among secondary on-page factors. To get the best results, a website owner must combine the primary and secondary on-page factors together.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/
Bounce rate, long click, and short click, session duration, etc are major factors considered. The user visits one of the top-ranking websites and then return quickly. This is the bounce rate. If the session duration of a viewer is less, it is bad too. The number of pages a user checks out also impacts the ranking.
You can use Google Analytics free tool to get statistics related to individual pages. The other tool you can use is the kissmetrics which is a paid tool but a one-month free trial is also available. It will tell you how a user behaves on a page. It helps to understand user behavior and optimize accordingly.
Try to use a video on the landing page. The session duration will also increase. Improve the look and feel of the website. You should have a responsive and mobile-friendly website. You can also have recommended products on e-commerce websites.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/