Brands On Brands | Personal Branding & Business Coaching: Recent Episodes
Brandon Birkmeyer
Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts.
Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com
Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators.
Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares his experience preparing a prerecorded virtual keynote speech for a large international conference. He discusses the challenges and lessons learned from experimenting with different presentation setups and overcoming obstacles in recording and editing. Brandon emphasizes the importance of experimenting with various formats, the role of continuous iteration in refining ideas, and how these practices contribute to better communication and creativity. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat 00:00 Introduction and Keynote Experience 01:30 Setting Up for Success: Experimenting with Recording 03:28 Overcoming Technical Challenges 05:18 Editing and Enhancing the Presentation 07:10 Lessons Learned and Future Applications 08:12 The Power of Iteration 09:56 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
Building a Memorable Personal Brand with Lauren Davis. In this episode of Brands On Brands, we talk with Lauren Davis, founder of Lauren Davis Creative, about the essentials of personal branding and how to be more memorable.
We delve into the importance of personal branding, its impact on engagement, and turning visibility into lifelong client relationships. Lauren shares insights from her extensive experience working with speakers, giving actionable tips on being memorable online, during networking events, and from the stage.
Learn more about Lauren Davis at: https://laurendaviscreative.com
00:00 Introduction to Personal Branding with Lauren Davis
03:19 The Essence of Personal Branding
09:01 Visibility and Online Presence
15:40 Building Trust and Memorable Connections
27:01 Crafting Engaging Presentations
31:06 Analyzing and Improving Presentations
38:27 Tailoring Messages for Different Audiences
41:27 Networking and Personal Branding Tips
49:24 Final Thoughts and Encouragement
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
In this episode of Brands On Brands, Brandon Birkmeyer discusses how he integrated ChatGPT and AI tools to create a unique and engaging newsletter. He explores the differences between his podcast content and the newsletter, explaining how he generates topics, curates content, and infuses his personal voice into the AI-generated framework.
Brandon also highlights the benefits of using LinkedIn to share newsletter content and the time-saving process he follows.
Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat
00:00 Introduction
00:53 Building a Unique Newsletter with AI
02:16 Leveraging LinkedIn for Newsletter Distribution
05:00 Creating Engaging Content with AI Assistance
08:55 Exploring Various Newsletter Topics
10:51 Encouragement and Final Thoughts
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change.
Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging.
Learn more about Tamsen at: https://tamsenwebster.com
00:00 Introduction to Today's Guest: Tamsen Webster
00:20 Tamsen Webster's New Book
06:11 The Importance of Internally Motivated Change
12:30 Understanding Capability and Intent in Persuasion
22:12 The Role of Words in Effective Communication
26:00 The Power of Storytelling in Marketing
29:04 Historical Perspectives on Belief Systems
35:10 Effective Change Communication Strategies
42:25 Final Thoughts and Resources
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
The Art of Storytelling for Personal Branding. In this episode, we discuss the importance of storytelling as a crucial skill for personal branding. We talk about the impact of engaging stories in public speaking, book writing, and personal interactions and dive into insights on techniques like using dialogue and building suspense to captivate the audience.
00:00 Introduction and Personal Journey
00:55 The Power of Storytelling
01:26 Learning from the Experts
02:34 Crafting Your Story
03:40 Engaging Your Audience
05:13 Practical Applications of Storytelling
06:19 Conclusion and Call to Action
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
In this episode, we speak with Eric Girard, CEO of Gerard Training Solutions and author of the bestselling book, 'Lead Like A Pro.' (www.girardtrainingsolutions.com)
With over 30 years of experience in learning and development, Eric discusses his focus on new managers, the importance of empathy in leadership, and the role of trust in team dynamics. Eric shares insights from his book and offers actionable advice on how to build and improve management skills.
Get the first two chapters of Eric's book for FREE! Just email Eric at: eric@girardtrainingsolutions.com
00:00 Introduction and Guest Overview
00:19 Eric Girard's Background and Expertise
02:04 Diving into Leadership and Empathy
12:45 The Importance of Trust in Leadership
21:27 Eric's Journey to Writing 'Lead Like A Pro'
23:40 Transitioning to Entrepreneurship
35:18 Final Thoughts and Future Plans
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
Harnessing Self Awareness for Personal Branding Success. In this episode of Brands On Brands, host Brandon Birkmeyer discusses the importance of self-awareness in personal branding. He reflects on his own experiences of discovering his extroverted nature and adapting his approach to connect better with people.
Listen in for valuable tips on using self-awareness to enhance your personal brand and improve your communication skills.
00:00 Introduction and Storytelling Insight
02:31 Understanding Self-Awareness
03:11 Leveraging Strengths and Adaptability
05:31 Balancing Communication Styles
08:14 Practical Tips for Self-Awareness
09:24 Conclusion and Final Thoughts
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content.
Katie Brinkley, author of The Social Shift, has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients.
Learn more about Katie at: www.katiebrinkley.com
00:00 Introduction and Guest Welcome
00:40 The Importance of Community Building
05:04 Challenges of Social Media Burnout
09:27 Katie's Four-Post Strategy
16:54 Balancing Local and National Presence
19:18 The Power of Personal Branding
21:57 Podcasting and Networking
29:52 Writing 'The Social Shift'
35:05 Looking Forward in Social Media
36:51 Conclusion and Resources
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
In this episode we explore the concept of elevator pitches, highlighting common pitfalls and offering insights on how to craft a more authentic and engaging self-introduction. Get practical tips and strategies for making your elevator pitch clear, concise, and relatable, ensuring better connections in both personal and professional settings. The episode aims to redefine the traditional elevator pitch, making it more tailored to real-life conversations.
00:00 Introduction to Elevator Pitches
00:48 The Problem with Traditional Elevator Pitches
02:22 Key Elements of a Compelling Elevator Pitch
04:32 Practical Examples and Scenarios
05:26 Engaging in Real Conversations
06:28 Conclusion and Final Tips
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of SOLD OUT Coach Club and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". (www.sellyoursmarts.co)
They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products.
He introduces the concept of the '10x Promise' and explains the three core products for a thriving online education business: gateway products, membership products, and premium programs.
John also emphasizes the importance of partnerships in reaching new clients and shares personal anecdotes from his journey in the industry.
Gain actionable insights on how to monetize your expertise and build a sustainable business model.
00:00 Introduction and Guest Overview
04:37 Building a Personal Brand Business
11:58 The Core Business Model for Online Education
19:00 Creating and Selling Premium Programs
23:55 Crafting a Compelling Promise
25:23 Targeting Your Audience
28:37 Effective Marketing Strategies
33:14 Building a Thriving Business
36:37 Overcoming Sales Challenges
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away.
Five things to think about:
- Inconsistent messaging across platforms
- Lacking a strong online presence
- Focusing too much on selling rather than building relationships
- Neglecting your unique value proposition
- Ignoring feedback and trends in your niche
Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry.
00:00 Introduction to Personal Branding Mistakes
1:17 Mistake #1: Inconsistent Messaging
03:50 Mistake #2: Weak Online Presence
05:19 Mistake #3: Focusing on Selling Over Relationships
06:48 Mistake #4: Neglecting Your Unique Value Proposition
08:20 Mistake #5: Ignoring Feedback and Trends
10:31 Conclusion and Recap
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
Chris Do on Personal Branding, Creator Business, and Authenticity. In this episode of Brands On Brands, host Brandon Birkmeyer interviews Chris Doe, an Emmy Award-winning designer, CEO, and founder of The Futur, an online education platform for creatives.
Chris shares insights on the importance of personal branding, the journey of starting a YouTube channel, and the challenges of transitioning from teaching at art schools to creating online content. They discuss the essence of branding, overcoming fears of public critique, and making meaningful content.
Chris also touches on the balance between personal and professional life, growing a podcast and an online school, and driving forward with authentic, impactful work.
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
How to Make Your Personal Brand Memorable in Seconds. In this episode, learn the crucial element that makes your brand memorable in just seconds—clarity.
Brandon discusses his journey into keynote speaking and the advice from his mentor to write a book, which helped him gain clarity on his personal branding frameworks. Also, get practical tips such as creating a catchy tagline or jingle.
Tune in for actionable insights to make your personal brand unforgettable.
00:00 Introduction and Welcome
00:43 The Importance of Being Memorable
01:22 The Role of Clarity in Branding
03:21 Creating a Memorable Tagline
04:47 Examples and Final Thoughts
05:50 Conclusion and Call to Action
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
This week we discuss the significance of building a personal brand by making impactful one-on-one connections. While many aim to scale rapidly, success often lies in forming individual relationships. Learn actionable strategies such as engaging genuinely on platforms like LinkedIn and Instagram, following up with personal invitations, and maintaining consistent communication. Plus we talk about the importance of intentionality in nurturing both new and existing connections to solidify one's personal brand.
00:00 Introduction to Personal Branding
01:03 The Power of One-on-One Communication
02:39 Effective Follow-Up Strategies
03:59 Building Genuine Connections
05:41 Maintaining Relationships Over Time
07:52 Tools and Techniques for Personal Branding
09:17 Conclusion and Final Thoughts
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
How to Build Personal Brand Recognition at Events. In this episode, get insightful tips on how to create a memorable personal brand, especially when attending events where no one knows you.
We discuss the importance of being bold, using unique fashion statements, and initiating conversations to stand out. Learn strategies such as networking before the event, curating group lunches, and even volunteering or speaking at the event to increase recognition.
Tune in to learn actionable steps for establishing a strong personal brand presence.
00:00 Introduction to Personal Brand Recognition
01:10 Understanding Brand Recognition
02:01 Making Yourself Memorable
03:06 Practical Tips for Standing Out
06:33 Engaging with Others
07:52 Pre-Event Strategies
08:54 Involvement and Volunteering
09:55 Conclusion and Final Thoughts
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
Is Your Personal Brand Helping or Hurting Your Career? In this episode, we dive into the importance of personal branding and its impact on your career. We discuss how to assess whether you have a personal brand, the significance of expressing your ideas, managing relationships, and adding value to your organization.
Tune in to learn how to build a positive personal brand that can propel your career forward.
00:00 Introduction and Overview
01:22 The Importance of Personal Branding
02:49 Expressing Your Ideas Effectively
04:57 Building and Managing Relationships
08:42 Adding Value Beyond Your Job
10:56 Conclusion and Final Thoughts
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions.
Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident.
00:00 Introduction and Overview
00:49 Understanding the Imposter Syndrome
02:04 Secret #1: Embrace Authenticity Over Perfection
03:53 Secret #2: Share Your Knowledge Generously
07:05 Secret #3: Build Credibility Through Consistent Action
08:13 Conclusion and Final Thoughts
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
This week, learn the importance of making a better first impression than everyone else. We discuss how preparation and practice play crucial roles in standing out. And we'll share valuable insights on making memorable impressions at conferences, networking events, and meetups.
00:00 Introduction: Making a Better First Impression
01:10 The Importance of First Impressions
02:25 Preparation and Research
03:15 Analyzing Past Presentations
04:45 Energy and Introduction Techniques
09:25 Practicing Your Presentation
11:31 Conclusion and Final Thoughts
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
This week we discuss the challenges of starting a personal brand and how to overcome them. Get practical tips for expressing yourself and creating content. Learn how to break through the initial hurdles and strategically grow your personal brand.
00:00 Introduction and Overview
00:09 Challenges of Personal Branding
01:04 Finding Content Inspiration
02:13 Real-Life Examples and Stories
05:37 Practical Tips for Getting Started
07:24 Consistency and Commitment
09:04 Conclusion and Next Steps
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
Personal branding creates the next you. Let's call it "You 2.0". But how do you get there? Today, we'll discuss the importance of continuous improvement and evolving your personal brand as well as practical tips on how to enhance your processes, content, and engagement. Find out how you can take your personal brand to the next level. 00:00 Introduction and Welcome 00:21 Exploring the Concept of 2.0 01:06 Newsletter and Content Strategy 01:44 Applying 2.0 to Personal Projects 02:41 The Book and Its Future 05:28 Podcast Evolution 07:17 Encouragement and Call to Action 08:37 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
This week we walk through a new list of 100 personal branding activities designed to boost your brand in 2025. We cover content creation, social media engagement, networking, public speaking, thought leadership, collaboration ideas, learning and development, personal branding basics, content distribution, and community building.
Brandon shares his favorite tips and strategies, emphasizing the importance of investing in yourself and consistently working on your personal brand.
Get the full list at www.brandsonbrands.com/refresh
01:27 Content Creation Strategies
02:40 Engaging on Social Media
04:02 Networking for Personal Branding
05:55 Mastering Public Speaking
07:19 Becoming a Thought Leader
08:09 Collaborative Branding Efforts
12:25 Effective Content Distribution
13:24 Building a Strong Community
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
In this episode of Brands on Brands, Brandon Birkmeyer shares his in-depth journey of becoming a personal branding coach. He discusses transitioning from the ad agency world to coaching small business owners, evolving his focus from local marketing to content marketing, and eventually delving into personal branding through podcasting.
Brandon highlights his experiences in building courses, speaking publicly, and writing a book, all while honing his coaching skills to develop a signature framework for personal branding.
00:00 Introduction to My Personal Branding Journey
01:16 Behind the Scenes of My Early Coaching Days
04:32 Shifting Focus from Local Marketing to Content Marketing
06:28 Diving Deep into Podcasting
09:45 Expanding Horizons with Courses and Public Speaking
11:38 Current Focus and Future Plans
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
In this episode, we explore the fundamental question of what business you are truly in. This introspection is crucial for individuals striving to earn a living through their personal brand and knowledge, particularly within the creator economy.
What business are you in? Are you a...
- Coach
- Consultant
- Content Creator
- Course Creator
- Keynote Speaker
- Freelancer
- ... or something else?
Learn more on today's show!
And don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
https://www.brandsonbrands.com/newsletter
In this episode, we discuss the benefits of creating solo content versus conducting interviews.
Solo content allows for quicker production and personal connection with the audience, offering diverse storytelling and teaching opportunities. In contrast, interview shows highlight the guest's expertise, providing social proof and enhancing the host's network, but may not position the host as an expert as effectively as solo segments.
We also talk about the importance of balancing both formats to build a strong personal brand and delivering varied, valuable content to listeners.
Get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Today we are talking about creating an environment for creating content for your personal brand. Don't get stuck in a content rut. Check out our tips for keeping your content flowing today!
Also, get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
This week we are talking about getting stuck on your personal branding journey and then getting unstuck. We compare the hurdles and solutions at the beginning and middle of the process and offer ways to get through it faster.
Also, get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips.
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too!
We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it.
Here's a quick overview:
- What is Front & Center Leadership?
- How to overcome the Middle of the Pack Mentality
- The nine steps of The Personal Branding Framework with activity guides for each step
- The actions that matter to Escape the Sea of Sameness
- How to get past what's stopping you - The Paradox of Routine
- The Four Laws of Front & Center Leadership
- How to make it through the Confidence Crisis
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
In this episode, we talk about my new book coming out on July 31st, 2024 called...
Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement. This book leads you step-by-step through the personal branding process. In this book you will learn:
- How to overcome the Middle of the Pack Mentality
- The nine steps of The Personal Branding Framework with activity guides for each step
- How to leverage Creating Content to build your authority
- The secrets to Building Community and influence through networking, partnering, and public speaking
- How to start Making an Impact that creates value for the people around you
- The actions that matter to Escape the Sea of Sameness
- How to get past what's stopping you - The Paradox of Routine
This book also shares The Four Laws of Front & Center Leadership which show you what work to prioritize, how to take action every day, and how to keep moving forward.
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience.
Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc.
He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand.
Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022.
Find out more about Park Howell at https://businessofstory.com/
Or get 30% off your ABTs of Agile Communications™ online course at: https://businessofstory.com/bbpodcast/
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Learn how to get people to subscribe to your newsletter and how to develop that into a paid membership. Today we are discussing email marketing, subscriptions, memberships, and personal branding with Liz Wilcox, the Fresh Princess of Email.
Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relationships and make money with emails. She's best known for selling a blog, turning a nine-dollar offer into multiple six figures without ads, and her fantastic email templates.
One more fun fact about Liz Wilcox... She is now also a TV personality as a cast member on Season 46 of Survivor! Let's go Liz!
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Today we talk to Elle Petrillo from Brand Builders Group about the inner workings of how you build a personal brand. We'll discuss the step-by-step process, the different paths forward, what to do, and how to prioritize on your personal brand journey.
Elle Petrillo is an acclaimed sales and personal branding expert who has committed her career to mastering both digital and offline sales. As a founding member of Brand Builders Group (created by AJ and Rory Vaden), she assumes the role of a trusted advisor, harnessing her passion and expertise to catapult the personal brands of esteemed New York Times bestselling authors, influential podcasters, renowned speakers, political leaders, reality stars, and high profile entrepreneurs.
With over 1,000 in-office sales presentations and a pivotal role in scaling two eight-figure companies, Elle's extensive experience and no-nonsense approach have earned her a reputation as a sought-after strategist and speaker. Her insights have been featured on Today in Nashville, Thrive Chicago, Authority Magazine, and Boss Babe, where she continues to make a significant impact in the industry.
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Learn how to become a thought leader within your organization and how to think about your career inside and outside of your corporate job. Today we are talking to Shawn Kanungo (https://shawnkanungo.com/). Shawn is the author of a new book called The Bold Ones, and previously spent 12 years at Deloitte working closely with leaders to better plan for disruptive innovation. He's a globally recognized innovation strategist and best-selling author. His content on innovation has garnered millions of views online.
He's been recognized as Edify's Top 40 Under 40. In 2021, he was named by Forbes as the best virtual keynote speaker they've ever seen. In August of 2023, he released a documentary film on Apple TV+ and Amazon Prime that focuses on his book launch, how to become bolder, how to push in your career, and how to move companies forward.
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founder of the Content Entrepreneur Expo.
Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World Conference.
He successfully exited the Content Marketing Institute in 2016 and has two weekly podcasts. One is the Content, Inc. Podcast. The other is the award-winning content news and analysis show called This Old Marketing with Robert Rose.
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe released a book in 2021 called "Thursday Is The New Friday", which examines a four-day workweek and its benefits.
He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the #1 podcast for counselors called the Practice Of The Practice Podcast.
HIGHLIGHTS:
- Understand why the 40-hour workweek was important at the time
- Learn how Joe used the 4-day work week for his own time management
- Be inspired to evolve beyond the status quo!
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021.
The Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
In this episode, Brandon shares his insights and experience building online courses and mini courses. He speaks about his journey of creating an extensive podcast branding academy course and the challenges he had faced. Brandon also explains how mini courses are a viable solution for packaging knowledge in a concise and focused manner, creating quick and impactful learning experiences.
He shares his own process of developing mini courses and provides examples of the different types of mini courses he has created. The episode also covers the possible business models to be explored in the course space and sheds light on how smaller courses can easily be created, tweaked, and tested according to the audience's responses.
Join the Minicouse Creator Workshop waitlist at:
https://www.brandsonbrands.com/hotlinks
00:00 Introduction to Online Courses and Mini Courses 00:49 The Journey of Building an Online Course 03:41 The Power of Mini Courses 07:26 Creating a Portfolio of Mini Courses 10:20 The Process of Building a Mini Course 12:39 Join the Mini Course Creator Workshop 14:19 Conclusion: The Impact of Mini Courses
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
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THE PODCAST WALKTHROUGH & WORKSHEETS
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https://www.brandsonbrands.com/the-podcast-walkthrough
This week we’re talking about 5 templates to help you introduce yourself online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into.
I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people.
HIGHLIGHTS:
- Discover my 5 perfect templates for introducing yourself
- Find out exactly how much detail you should give in each situation
- Figure out the best wording to present yourself to future clients
- Be confident knowing that you have the perfect way to introduce your brand
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
What personal branding lessons can you learn from the most popular video game character in history? Today we look at the character Mario from the Super Mario Brothers video game series. We discuss Super Mario's history, the character's evolution as a brand, and the lessons that can be learned from this brand journey, including patience, adaptability, and vision.
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
This is our personal branding profile on actor Adam Driver, discussing his achievements, career, and personal branding lessons that led to his success. This week we explore the themes of focus, self-doubt, and having a mission in chasing creative pursuits and building a personal brand.
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
One of the most underused strategies for building a personal brand is to step up as a role player. Today we talk about the power of becoming known for a specialized skill, how to lean into your reputation, and leveraging influential relationships as a role player.
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
What personal brand lessons can you learn from a Ken doll? Everyone knows about Barbie dolls and the blockbuster Barbie movie. For me, the standout character in that movie was Ken. We'll dive into the lessons you can learn from Ken, his relationship with Barbie, and how to develop a personal brand leveraging your relationships and the popularity of people you know.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Today we're talking about finding Personal Brand Clarity. Learn how to talk about who you are, what your ideas are, and how to be clear with your content.
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
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THE PODCAST WALKTHROUGH & WORKSHEETS
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https://www.brandsonbrands.com/the-podcast-walkthrough
Today we are talking all about LinkedIn, LinkedIn messaging, how to be more authentic, and how to get more out of your LinkedIn marketing. Our expert guest today is Mandy McEwen.
Mandy is the founder and CEO of Mod Girl Marketing and Luminetics. She has been named a top 24 B2B marketer by LinkedIn. She's listed in Search Engine Journal as a top 12 SEO expert and was named a top 20 female marketer by G2. She regularly collaborates with the LinkedIn team and spoke at LinkedIn's inaugural studio week.
She's a renowned marketing and business mentor with eight plus marketing courses and an integrated Facebook group. And Mandy regularly speaks at virtual marketing summit much across the globe.
Connect with Mandy at www.modgirlmarketing.com
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
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JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
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THE PODCAST WALKTHROUGH & WORKSHEETS
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https://www.brandsonbrands.com/the-podcast-walkthrough
Learn what matters on YouTube and video content creators, how to get started, the mindset, the skills, and how to work as a creator.
Roberto Blake, he's been listed in Forbes as one of the "20 Must Watch YouTube Channels that will Change Your Business". He's a creative entrepreneur, keynote speaker, and podcaster, while hosting a YouTube channel that has over 500,000 subscribers and 35 million views.
He's considered one of today's leading experts on the creator economy and is the founder of Awesome Creator Academy, which coaches other creators to help them build a full-time income. He's published over 1500 videos on his main YouTube channel and has helped thousands of content creators go full-time. He has also participated in over 2000 live streams in the last eight years across multiple platforms and responds to hundreds of questions each week publicly on Twitter from content creators and online business owners.
Learn more at https://robertoblake.com
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
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https://www.podcastbrandingacademy.com
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
https://www.brandsonbrands.com/the-podcast-walkthrough
Personal branding demands personal development. Upskilling is a huge step in personal development. But how do you systematize your own personal growth? Today we talk about how to create processes for developing and mastering new skills like networking, public speaking, presentations, writing, and content creation.
This is the Brands On Brands Podcast with Brandon Birkmeyer.
https://www.brandsonbrands.com/podcast
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We're talking to Grant Baldwin, founder of the Speaker Lab. Learn how he built his professional speaking business, coaching programs, and the Speaker Lab community.
Despite starting his speaking career with no audience, no following, and no network, Grant earned over 2 million dollars from 500+ paid engagements all over the world. He's done everything from workshops to keynotes in front of 13, 000+ people. And he did all of that without using traditional booking agents or speaker bureaus.
In 2015, he founded The Speaker Lab (www.thespeakerlab.com) to give people the resources he wished he had when he began his speaker journey. He helps aspiring speakers get consistently booked and paid to speak through his speak framework. He's also the author of the book, The Successful Speaker. And he has a podcast called The Speaker Lab.
This is the Brands On Brands Podcast with Brandon Birkmeyer.
https://www.brandsonbrands.com/podcast
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Personal Branding requires you to get good at upskilling. Today we're talking about putting in the work to improve your public speaking, presenting, creating content, networking, marketing, and more. It takes practice, practice, practice to grow as a personal brand.
This is the Brands On Brands Podcast with Brandon Birkmeyer.
https://www.brandsonbrands.com/podcast
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Learn the business of public speaking and book writing. Today we are talking to Stan Phelps, a Forbes contributor, TEDx speaker, IBM futurist, and certified speaking professional.
He's the bestselling author of the popular Goldfish business book series (https://stanphelps.com/) including his first book, Purple Goldfish: 12 Ways to Win Customers & Influence Word of Mouth, which is all about delivering extraordinary customer experiences.
We go behind the scenes today with Stan to talk about how he launched his speaking career, and how we got started writing books and developing his business and influence.
This is the Brands On Brands Podcast with Brandon Birkmeyer.
https://www.brandsonbrands.com/podcast
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Have a big idea? How do you translate one big platform idea into different formats such as a keynote presentation, a training program, a book, a podcast, or even a digital course? Today, learn how to write your keynote speech versus how to write your book, and more!
This is the Brands On Brands Podcast with Brandon Birkmeyer.
https://www.brandsonbrands.com/podcast
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Today we talk about short-form videos and how to leverage short-form videos to build a following across TikTok, Instagram, Facebook, and YouTube. We also cover my 5 useful websites for content creators.
Our guest today is Austin Armstrong.
He is a lifelong digital marketer, public speaker, and host of the TikTok Podcast called Business Tok (www.businesstokpodcast.com). He's also the CEO of Socialty Pro (www.socialtypro.com), an organic SEO and Vertical Video Marketing Agency, and the CEO of Syllaby (www.syllaby.io), which is a brand new marketing tool that helps business owners create a social media content strategy in minutes.
Austin has posted over 2,500 videos on TikTok, tripling his own business' revenue, and thousands more across his client's accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform. He has almost 750,000 followers on TikTok, over 579,000 subscribers on YouTube, and over 764,000 followers on Instagram.
This is the Brands On Brands Podcast with Brandon Birkmeyer.
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Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant.
Our guest today is Neen James, executive strategist, author, and keynote speaker (https://neenjames.com/). Neen has been a trusted advisor to CEOs for legacy and luxury brands across a variety of industries for over 20 years now.
Neen's helped design strategic plans for Fortune 500 companies, she's facilitated retreats, and worked with executives and their teams on insight and strategy. She's been named as one of the top 30 leadership speakers by Global Guru several years in a row because of her work with companies like Viacom, Comcast, and Virtuoso Travel amongst others.
This is the Brands On Brands Podcast with Brandon Birkmeyer.
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Learn how Andrea Vahl built her personal brand as a Facebook Marketing expert and keynote speaker. We discuss how she built her ad agency, became a keynote speaker, and co-authored the book Facebook Marketing All-in-One for Dummies.
We also dive into how to run Facebook ads for personal branding with real examples of how she's actually running them today, now that she is launching a second brand and pivoting to expand her business.
This is the Brands On Brands Podcast with Brandon Birkmeyer.
https://www.brandsonbrands.com/podcast
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Learn all things personal branding design as we chat with a former creative director turned YouTuber, with over 270,000 subscribers on his channel which teaches graphic design, brand strategy, and personal branding.
Our guest is Philip VanDusen, a creative entrepreneur and principal of his agency and global brand consultancy, Verhaal Brand Design (https://www.philipvandusen.com). Philip is the host of the Brand Design Masters podcast and a recognized industry thought leader who shares his experience in marketing, design, and entrepreneurship.
Philip has over 25 years of experience in brand strategy, graphic design, and creative leadership for some of the world's most successful global retailers and strategic branding agencies. For example, he was VP Head of Design for Global Snacks at PepsiCo, where he was responsible for the growth of multi-billion dollar brands across the global Frito-Lay portfolio.
Get Philip's personal branding clarity assessment at: https://www.philipvandusen.com/pbw
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Kat Norton made $100K in a day on TikTok. Learn how she gets people to watch her videos on TikTok, how she turned that into high-selling digital courses, and then coaching programs and training and speaking. This is the creator economy at its finest.
Our guest today, Kat Norton, is also known as Miss Excel because on TikTok she teaches you how to use Microsoft Excel. And now all the other Microsoft suite of products and more, and she does it while being very, VERY entertaining. See more at https://www.miss-excel.com.
Since June of 2020, she's grown her community to over a million people on both TikTok and Instagram. She's gone viral with her Excel trick videos that have been infused with creativity, music, and dance.
Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the Excel influencer space. She was also named one of the top influencers of 2021 by Forbes.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Learn the benefits of working with an agency to develop your personal brand. Today we dive into personal brand identity, social media strategy, and specific LinkedIn tactics to grow your reputation. For any entrepreneur, executive, aspiring thought leader, or anyone whose reputation is part of their business, today's show covers your best path forward toward influence.
Our guest today is Nicole Williamson. She's the chief branding officer at Zilker Media, one of Austin's fastest-growing PR and branding firms. (https://zilkermedia.com/)
Zilker Media is an award-winning boutique agency, providing end-to-end brand building for some of the world's top executives, thought leaders, and companies. They're the agency of record for Chicken Soup for the Soul, the fastest-growing regional bank in Texas, Keystone Bank, and many of the world's most well-known thought leaders.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Learn about storytelling, big ideas, and messaging today with our guest, Tampson Webster.
Tamsen Webster is a former TEDx executive producer and current idea strategist. She also was most recently named to the Thinkers50 Radar "Thinkers to Watch Class of 2022", and she's the author of a book that came out in May 2021 called Find Your Red Thread: Make Your Big Ideas Irresistible.
We dive into the topics in the book today. All about how to come up with great ideas and how to use storytelling to get those ideas across to your audience, to your customers, and to your clients.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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We are talking about self-publishing. Learn how to write a book, promote a book, and publish a book as a self-published author.
Our guest Julie Broad is the founder of a self-publishing services firm called, Book Launchers (https://www.booklaunchers.com). Her popular YouTube channel, Book Launchers TV, and author of a book called More Than Cash Flow, which topped Amazon, and another book called The New Brand You. Her latest book from 2021 is called Self-Publish and Succeed, and has now won 13 different Indie publishing awards.
She is an expert on writing a book with marketing in mind and teaches those approaches on how to get results, make an impact, and ultimately make more money.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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We are diving into storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand.
Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his own agency called Park and Co for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedsjpot named the number one Business Storytelling podcast for 2022.
Find out more about Park Howell at https://businessofstory.com/
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Learn about personal brand building and real implementation, social media, and branding yourself. Today we dive into the real tools and approaches being used to build personal brand businesses.
Our guest today is Nicky Saunders, host of the Nicky and Moose Podcast. She was a strategist behind the growth of motivational speaker Eric Thomas's online community, and she helped increase his Facebook and Instagram accounts from 300,000 followers to 2 million followers in a year and a half.
Today she runs an online community, courses, a digital agency, and her own personal brand with 119K followers on Instagram as well as a large podcast and youtube following.
Check everything she's got going on at https://www.deeperthanthebrand.com and go to https://www.nickyandmoose.com to check out the show.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Learn what matters on YouTube and video content creators, how to get started, the mindset, the skills, and how to work as a creator.
Roberto Blake, he's been listed in Forbes as one of the "20 Must Watch YouTube Channels that will Change Your Business". He's a creative entrepreneur, keynote speaker, and podcaster, while hosting a YouTube channel that has over 500,000 subscribers and 35 million views.
He's considered one of today's leading experts on the creator economy and is the founder of Awesome Creator Academy, which coaches other creators to help them build a full-time income. He's published over 1500 videos on his main YouTube channel and has helped thousands of content creators go full-time. He has also participated in over 2000 live streams in the last eight years across multiple platforms and responds to hundreds of questions each week publicly on Twitter from content creators and online business owners.
Learn more at https://robertoblake.com
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Learn the concepts of visual branding, visual storytelling, and the strategies to help you get there. Today we are talking with Sandra Chau. She's a stylist and creative director, and she's known and respected for her minimalist design aesthetic. She founded the School of Visual Branding in 2018 and specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy.
More from our guest at https://www.sandrachau.com or on Instagram @SandraChauDesign
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Learn what it takes to become a speaker, how to truly connect with an audience from the stage, and how to create those magic moments at events and in your daily life. Our guest today is Ronny Leber (https://www.ronnyleber.com/en/), a keynote speaker and event host for corporate and sports events.
Ronny has reached more than 5 million people on 5 continents at award-winning events live on stage and has spent over 1,500 hours on live television. Also, he's one of the few trainers that has worked for Tony Robbins.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Today we are talking to Jonathan Fodera, who has been in business financing for 14 years and has helped thousands of entrepreneurs get over 500 million in funds for their businesses. He's the founder of Integrated Business Financing (https://www.integratedbusinessfinancing.com/), which is a small business lending marketplace that specializes in getting businesses into the best financing programs they qualify for.
Learn all about business financing, how to get money for your business, when you should get financing, where to start, and how to grow. Should you get a loan? Should you get a line of credit? When should you do that? When should you avoid that? All those steps and more.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Today we interview Brandon Leibowitz, founder of SEO Optimizers (https://www.seooptimizers.com). We discuss search engine optimization, backlinks, rankings, conversion rate optimization, and so much more. Also, learn what you should be doing right now to make sure your homepage is effective at driving clients to you.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
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Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience.
Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc.
He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach.
Our interview guest today is the one and only Annie Franceschi. Annie is a branding expert, six-figure founder, two times bestselling author, and a former Disney storyteller. Her book is called Establish Yourself - Brand, Streamline and Grow Your Greatest Business and it debuted at number one on Amazon in seven categories, including women, business, and consulting. Annie helps coaches and consultants clearly and confidently grow their greatest businesses without burning out on marketing.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Today is all about how to build a better website, better website design and usability, and better websites for search engine discoverability.
Our guest today is an expert in the industry, Jeff Fulkerson, the owner and founder of Fro Bro Web Technologies at Frobro.com.
They solve the headaches of low-quality underperforming websites for local businesses. He's on a mission to rid the world of terrible websites.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Todays guest David Carlin is an expert in payments processing, residual income, and passive income.
David is the founder of ResidualPayments.com. David and his wife, Patricia have processed billions of dollars in payments, worked with every major brand in the eCommerce industry, and have made tens of millions in commissions. And now they teach exactly what it takes to become a million-dollar payments agent.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021.
The Brands On Brands Podcast with Brandon Birkmeyer
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Today we are talking all about LinkedIn, LinkedIn messaging, how to be more authentic, and how to get more out of your LinkedIn marketing. Our expert guest today is Mandy McEwen.
Mandy is the founder and CEO of Mod Girl Marketing and Luminetics. She has been named a top 24 B2B marketer by LinkedIn. She's listed in Search Engine Journal as a top 12 SEO expert and was named a top 20 female marketer by G2. She regularly collaborates with the LinkedIn team and spoke at LinkedIn's inaugural studio week.
She's a renowned marketing and business mentor with eight plus marketing courses and an integrated Facebook group. And Mandy regularly speaks at virtual marketing summit much across the globe.
Connect with Mandy at www.modgirlmarketing.com
The Brands On Brands Podcast with Brandon Birkmeyer
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GetAudiogram.com - Marketing Tools Review
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Today we're talking about the podcast listener journey. Learn how audiences find podcasts and how to lead them to your show.
The Brands On Brands Podcast with Brandon Birkmeyer
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Maverick Top Gun - Personal Branding Case Study The Brands On Brands Podcast with Brandon Birkmeyer GET THE WEEKLY NEWSLETTER
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Today we're reviewing the book, The Tipping Point by Malcolm Gladwell. Listen now! GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.
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Today we're talking about how to find clarity for your personal brand communication.
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Suze Orman - Personal Branding Case Study
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Grammarly - Marketing Tools Review
The Brands On Brands Podcast with Brandon Birkmeyer
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Today we're talking about how to put personal branding into action. Learn the steps to take after you've identified what your personal brand is.
The Brands On Brands Podcast with Brandon Birkmeyer
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Daymond John - Personal Brand Case Study
The Brands On Brands Podcast with Brandon Birkmeyer
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Today we're reviewing the book, Atomic Habits by James Clear. Listen now!
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This week we're talking about packaging your personal brand. Usually, you talk about packaging for a product. However, a personal brand has packaging too.
The Brands On Brands Podcast with Brandon Birkmeyer
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Neil Patel - Personal Brand Case Study
The Brands On Brands Podcast with Brandon Birkmeyer
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TubeBuddy - Marketing Tools Review
The Brands On Brands Podcast with Brandon Birkmeyer
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This week, we're talking about how to determine the value of a personal brand. We're looking at the nine value signals of personal brands. The Brands On Brands Podcast with Brandon Birkmeyer
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Inventing Anna - Personal Branding Case Study
The Brands On Brands Podcast with Brandon Birkmeyer
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Today we're reviewing the book, Crushing It! by Gary Vaynerchuk. Listen now!
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Link Tree - Marketing Tools Review
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Get Featured on More Stages - Tip of the Week
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This week we're going to talk about social proof for your personal brand. What are you doing so that when people look for you online, they find things that tip them off that you are credible?
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The Tinder Swindler - Personal Branding Case Study
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Today we're reviewing the book, Great Leads by Michael Masterson and John Forde. Listen now!
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ConvertKit - Marketing Tools Review
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Refresh Your Online Brand - Tip of the Week
JOIN THE PODCAST BRANDING ACADEMY
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
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How do you leverage momentum for your personal brand? This week we dive into the topic of momentum and how to leverage your past to set up your future.
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
https://www.brandsonbrands.com/toolkit
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Watch each week as we interview the top minds in marketing and share tips to build brands that matter.
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How do you pivot your career into bigger opportunities? The answer is momentum. Today we look at Will Smith and how we successfully grew from music to tv and film.
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
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Today we're reviewing the book, Marketing Rebellion by Mark Schaefer. Listen now!
JOIN THE PODCAST BRANDING ACADEMY
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
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Answer the Public - Marketing Tools Review
https://www.answerthepublic.com
JOIN THE PODCAST BRANDING ACADEMY
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
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Study the Tools of Your Trade - Tip of the Week
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
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How do you become an expert in your industry? Curiosity is the answer. Curiosity creates expertise. Learn more in today's episode.
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
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How do you become an expert in your industry? The answer is curiosity. Today we look at the Neil Degrasse Tyson story to understand how curiosity helped him discover his passion. JOIN THE PODCAST BRANDING ACADEMY
Get your free podcasting 101 starter kit and more!
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
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Today we're reviewing the book, Building a Story Brand by Donald Miller. Listen now!
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Get your free podcasting 101 starter kit and more!
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
https://www.brandsonbrands.com/toolkit
GET THE WEEKLY NEWSLETTER
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Watch each week as we interview the top minds in marketing and share tips to build brands that matter.
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Canva - Marketing Tools Review
JOIN THE PODCAST BRANDING ACADEMY
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
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The tip of the week is all about self-expression. Listen now for some quick action next steps! JOIN THE PODCAST BRANDING ACADEMY
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
https://www.brandsonbrands.com/toolkit
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How do you develop brand identity? The answer is self-expression. Today we look at the Bruce Lee story to understand how self-expression helped him create his brand identity in the martial arts industry and beyond.
JOIN THE PODCAST BRANDING ACADEMY
Get your free podcasting 101 starter kit and more!
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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT
Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
https://www.brandsonbrands.com/toolkit
GET THE WEEKLY NEWSLETTER
This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.
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SUBSCRIBE TO MY CHANNEL
Watch each week as we interview the top minds in marketing and share tips to build brands that matter.
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This week we're talking about self-expression. Expressing yourself, finding your voice, getting those ideas out of your head and into the world is our topic for today. HIGHLIGHTS: * Discover the importance of self-expression * Explore pros and cons * Be challenged to take the first step for your own self-expression
QUOTES:
"Sharing with other people is what makes it interesting. Otherwise, it is just self-reflection, not self-expression."
"You draw people to you that are like-minded and you repel people that have dissenting points of view or whatever it might be. Finding the people that you connect with in this world is important."
"That back and forth exchange of ideas creates usually new and better ideas or better perspective and understanding on both sides of things that you had not thought about but the other people introduce into the conversation."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your personal brand, check out the podcast branding academy at:
www.podcastbrandingacademy.com
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents.
In this episode, Goldie recalls the resistance she faced when she decided to make video content on LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you’re best suited for.
The Finer Details of This Episode:
- Goldie discusses her “LinkedIn-first” streaming platform and some of the other content creators she’s involved with.
- The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had?
- How she dealt with other people’s concerns that going exclusive with LinkedIn was a bad idea.
- Why the idea of “social media with purpose” fuels much of Goldie’s work.
- What Goldie does to keep her work fun and what she believes is the great irony of content creation.
- The reason innovation motivates Goldie more effectively than simply desiring success.
- Why how you played around as a kid can give you a good indication of what type of content creation you’re best suited for.
- One memorable moment on the job that brought self-described introvert Goldie out of her shell.
Quotes:
“It was just such a fun time to be an early creator on a platform.”
“You can create really thoughtful, meaningful, helpful content on LinkedIn.”
“I think the most fun thing to do is to help people understand better their brand, or the brand that they’re part of and trying to build.”
“I really wanted new creators to feel welcome.”
“I am still trying to understand fully how the last two years have radically changed my life.”
Guest Links:
Goldie’s website - https://www.goldiechan.com/
Goldie on LinkedIn - https://www.linkedin.com/in/goldie/
Goldie on Twitter - https://twitter.com/GoldieChan
Goldie on Instagram - https://www.instagram.com/goldiecylon
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Ross Brand is a former radio broadcaster and a “pioneer” in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production. Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool.
In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it.
The Finer Details of This Episode:
- What it was like going live the first time for Ross and how he gradually became less camera-shy over time.
- Ross’ advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones.
- The differences between condenser and dynamic microphones and what each means for your recording setup.
-
- Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB
- How Ross got into broadcasting to begin with and why he views it as a way to build new relationships.
- Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode.
- What you can do to engender relationships and networking via livestreaming.
- Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think.
- The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling.
Quotes:
“The heart of the content is really in the conversation.”
“It’s not as important how many people show up as can it help you convert more leads.”
“There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren’t using it yet.”
Guest Links:
Livestream Universe - http://livestreamuniverse.com/
Livestream Deals - https://livestreamdeals.com/
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul!
How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today.
HIGHLIGHTS FROM THE EPISODE:
- Why building a Facebook group is effective
- The challenges of groups and community
- How to set intentions for the community
- Steps to create your Facebook group
- Best practices for opt-ins
QUOTES:
"It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community."
"A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive."
"There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?"
"I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now."
GUEST LINKS
Dana's website: boss-mom.com
Facebook group: BossMomDana
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today's guest is someone I have really wanted to talk to for a while, and we’re going to be talking about fandom together. His name is David Meerman Scott, and he's got a book that recently came out called Fanocracy.
David is internationally acclaimed marketing and sales strategist, author, and keynote speaker. Now he's here talking about how fandoms can be built into the community, into the fabric of your business so that you can figure out how to connect better with your customers, build your stronger brands and businesses, and move them forward.
HIGHLIGHTS:
- Discover why people want to connect with your brand
- Learn how to create a human connection
- Find out how your passions support your fans
QUOTES:
"I believe that the pendulum has swung too far in the direction of superficial online communications at a time when we're just so eager for true human connection."
"We all have ways that we relate to the things that we're a fan of. As fans, we feel ownership over the things that we're a fan of."
"The idea of breaking down barriers is how can you let people into your inner sanctum? How can you give them a peek at something that they're not normally able to see?"
CONNECT WITH DAVID www.davidmeermanscott.com
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
Today I get to talk with Chris Krimitsos about event marketing and how to build great communities. Chris holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His best-selling book, Start Ugly, is the go-to guide for those who are beginning their creative journey.
When the experts need to understand how the on-demand audio space will continue to evolve, they contact Chris.
HIGHLIGHTS:
- Find out how to start building a great community
- Learn how to find speakers for your events
- Discover how Chris build a network from scratch
QUOTES:
"Excitement is probably the number one ingredient outside of all the fundamentals."
"You can't just create a group and say, 'Show up to see how great I am.'"
"The mark of a great presentation is that people don't leave right away."
CONNECT WITH CHRIS
chriskrimitsos.com
Podfest
Start Ugly
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
Today we talk about ROI with Andrew Cordle and about how he built his personal brand, the power of perception and brand experiences, and the value of investing in yourself.
Andrew is a great teacher and speaker and is an accomplished entrepreneur and investor. His company, Money Is, dedicates itself to bringing financial and investing literacy to everyone.
He invested so much into his personal brand and shares with us today about where he started seeing his ROI.
HIGHLIGHTS:
- Find out how to see ROI for personal branding
- Understand the importance of creating a feeling
- Learn Andrew's secret to his success
QUOTES:
"What they can never understand is it wasn't what I was saying. It was the emotional feeling that I had created in my rooms."
"I was spending my money on my brand. They were building this massive company. What they didn't have was a brand and they needed it. They needed that piece. They didn't understand it. I was able to partner with a billion-dollar empire with no money in my pocket because I had invested in a brand."
"As an entrepreneur understanding the long play, invest in the brand. That has always paid off for me."
CONNECT WITH ANDREW
andrewcordle.com
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
Today I talk with Vincent Pugliese about lifestyle freedom. Vincent has been a professional photographer for more than twenty-three years and an international award-winning sports and documentary photographer.
When he’s not with his family or shooting, Vincent also coaches freelancers on how to live a life of financial, time, and life freedom. He teaches those looking for time and money freedom through mastermind groups, The Freelance Tribe membership community, and through one-on-one coaching.
HIGHLIGHTS:
- Discover Vincent's personal journey
- Understand the importance of lifestyle freedom
- Find out some secrets to generosity
QUOTES:
"What are you interested in? And what do people ask you about? You hear this a lot, what is something you would do for free?"
"If there's anything that I would have wished I would have learned earlier, it would have been if I can develop and maintain and cultivate a network of people around me, doors open up from that."
"The best advice I've ever gotten was tough, generous advice."
CONNECT WITH VINCENT
totallifefreedom.com
Podcast
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
This week we're talking about your personal branding trends for 2022, the year of remote work. What should you expect in the personal branding space? What I'd like to say is we should expect more people. Let's welcome more people into this personal branding universe. I'm calling it the year of remote work.
Why is that? Given our past trajectory in the past two years, what we are seeing is more and more people working remotely.
HIGHLIGHTS:
- Discover why remote work has continued to expand
- Find out how this trend affects your lifestyle
- Understand the importance of personal branding and remote work
QUOTES:
"There are more people now that have realized that remote work will unlock the opportunity for more mobility."
"You've seen companies that are having more and more trouble finding the staff they need to complete their work. What they have to do is be more flexible. They have to give people opportunities to work remotely."
"People are still looking for connection, but they're finding it virtually."
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
Today I’m excited to welcome our guest Gloria Chou to the show. We get to talk about getting started with PR, how to reach out and get noticed, and we’ll dive into personal branding as well.
Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized by earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them.
HIGHLIGHTS:
- Find out why PR is important for your personal brand
- Discover the best method for cold calls or emails
- Learn why follow-up is so critical for success
QUOTES:
"In the saturated market, we need more than just eyeballs."
"I think for us as consumers, we're more discerning than ever. We don't just buy something because of its value proposition. We want to know about the founder's story. We want to know if we're aligned in our mission and values."
"Throughout years of cold calling and cold emailing, I started to pick up on patterns on when the pitch would be actually opened or actually responded to."
CONNECT WITH GLORIA
www.gloriachoupr.com
Gloria's Free Resource
Podcast: Small Business PR
Instagram: @gloriachoupr
www.gloriachoupr.com/masterclass
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
In this week's episode, I get to talk about creative independence with Jay Clouse.
Jay is the creator of Freelancing School, which provides the training and community to help people make a living freelancing. With three courses, coaching, and community support, Freelancing School has the tools to help creatives thrive as business owners. He is also the founder of Unreal Collective, a community for founders, freelancers, and creators.
HIGHLIGHTS:
- Understand the difference between creative and financial independence
- Learn why Jay is so consistent with deadlines
- Find out how to avoid frustration in your progress
QUOTES:
"It's easy for us to conclude some of the things that we need to do to get there. While it seems intuitive, it can also feel overwhelming. Where I see a lot of people struggle is they just don't get started."
"If you tell yourself or other people that you're going to do a thing, and then you don't do it, you begin to build distrust with yourself, like your word doesn't mean anything to you."
"Having these routines and rituals...removes so much existential questioning of, 'What should I do?' "
CONNECT WITH JAY
www.jayclouse.com
https://freelancing.school/
www.Tweet100.com
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe just released a new book in October called "Thursday Is The New Friday", which examines a four-day workweek and its benefits.
His podcast is one of the top 50 podcasts worldwide. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the Practice Of The Practice Podcast.
HIGHLIGHTS:
- Understand why the 40-hour workweek was important at the time
- Learn how Joe used the 4-day work week for his own time management
- Be inspired to evolve beyond the status quo!
QUOTES:
- "We have an opening right now for a handful of years to say, 'How do we want to reinvent society? How do we help ourselves to be the most creative, the most productive to address these future challenges?'"
- "The average person thinks that the more they work, the more they're going to get done. Unfortunately, the research just doesn't support that. There's a diminishing return at a certain point."
- "Why would we spend that extra time at work instead of investing in our communities, investing in our children, doing fun things, and having a higher economic return for all of that?"
CONNECT WITH JOE
joesanok.com
practiceofthepractice.com
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
Today I'm excited to talk to Lindsay Doztlaf about how to build a coaching reputation. She is the owner and founder of the Coaching Masters mastermind, the host of the podcast, Mastering Coaching, which is how I found her, and she is a coach of coaches.
Lindsay is here to discuss everything from how she built her personal brand, how she thinks about getting out there, and how she found her first few clients, as well as her thoughts on building your reputation, identity, and your message.
HIGHLIGHTS:
- Why Lindsay thinks relationships are critical for reputation
- How she finds places to network
- What pitfalls to avoid when starting your coaching business
QUOTES:
- "It's like the very first step for me was identifying as a life coach and just being able to tell people that that's what I did."
- "I didn't look specifically for entrepreneur groups or marketing groups, things like that. I was just going to meet other business people to talk about my business."
- "What I teach is, “But don't forget to also be a really good coach” because that helps with all of it. If you know, “My clients get results. I am really good at what I do,” it's going to affect everything. "
CONNECT WITH LINDSAY
Website
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
This week, we're talking about the three mistakes to avoid when growing your podcast.
I have taken a look at what the best brands in the world do when creating content, what YouTubers are doing when they are growing their shows, what Bloggers are doing when they are growing their blogs, and all content creators out there.
These are lessons that they've been implementing in their businesses and in their content that podcasters could learn from now.
HIGHLIGHTS:
- Learn how using the wrong words is keeping you from getting discovered.
- Understand why planned content ideas are better than random content.
- Hear why focusing on just one channel is holding you back.
QUOTES:
- "This all works together as an ecosystem. The podcast is not your one marketing channel, it is your creation hub."
- "You have to find your niche in terms of keywords and try to show up in the search for those things."
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
And don’t forget to leave a rating and review on Apple Podcasts.
Talk soon!
This week we're talking about getting your podcast discovered. I know most of us want a bigger audience. We are creating this great content and we are hoping the right people can find it.
The way I see it, podcasters are artists. Unfortunately, getting discovered as a podcaster is not easy, just like musicians, artists, and actors. A lot of artists have realized that if they truly want to make it in this business, they've got to create that path themselves. I'd give you that same advice as a podcaster.
HIGHLIGHTS:
-
Discover specific ways others have created their path
-
Find out what skills you need to develop
-
Know that you can succeed and be discovered
QUOTES:
"The way I see it, podcasters (like a lot of other people that are out there building something from scratch) are artists."
"As an artist, you can't just be a creator. You also have to be someone who studies media, who studies marketing, and who studies branding."
"Not everyone blew up overnight in either of these spaces. A lot of them had to keep on putting in the time and trying different things, getting better and better, and building an audience over time."
RESOURCES
Podcast Branding Academy
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
-
What Business to Start with John Lee Dumas
-
Personal Branding Masterclass with Chris Ducker
-
Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we're talking about your personal brand style guideline. Learn about the elements that go into your personal brand style guide, and how to create one. Brand guidelines are the very beginning branding elements of your business.
There are five personal branding elements that are going to go into your personal branding guidelines. We'll talk about each of them today: your logo, your typography, your color palette, professional photos, and your brand voice.
HIGHLIGHTS:
-
Find out what your brand style guidelines are
-
Know exactly where to start
-
Discover two atypical guidelines that are vital to your brand
QUOTES:
"If you're a personal brand, as I've suggested in other lessons, I think a signature is great. You can design that however you want. Beyond your logo, the typography or the font you use is a choice you have to make."
"If you're a personal brand, what's different from you and a business is that you are the brand and you need to be the face of it."
"When you are having other people that work with you to edit your content (in terms of what you're writing and what you're saying,) what you want is some do's and don'ts."
RESOURCES
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
-
What Business to Start with John Lee Dumas
-
Personal Branding Masterclass with Chris Ducker
-
Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week, we're talking about keyword research for your brand if you're a consultant or a coach. How do you build your brand for your coaching business and for your consulting business? The first place that we're going to start is talking about keywords. Keywords are critical, especially for new coaches and consultants out there.
Keywords are critical for identifying your niche in the market, for identifying what you want to do to own your space, and to be found as a coach in your market.
HIGHLIGHTS:
-
Understand the importance of correct keywords
-
Learn about unbranded vs branded keywords
-
Discover the best tools for keyword research
QUOTES:
"Keywords are critical for identifying your niche in the market."
"People are trying to figure out and learn something within some specific category. It's not some kind of variety show you're going on or that you're creating."
"You'll usually have some type of primary keyword, and then you'll have break-offs that have additional words with them."
RESOURCES
Free Guide: Convert 1 Hour into 1 Month of Content
Finding Your Identity For Your Brand | Ep. 176
How To Introduce Your Personal Brand | Ep. 177
Making Offers as a Personal Brand | Ep. 178
How To Build Your Brand Voice and Image | Ep. 179
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
-
What Business to Start with John Lee Dumas
-
Personal Branding Masterclass with Chris Ducker
-
Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we're talking about your brand positioning statement. How do you write one for your business? Why is this important?
Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different. What is special about your company? The reason your customers need to know why your business is special is that they need to know how to choose what's for them.
HIGHLIGHTS:
- Learn why you need a brand positioning statement
- Discover how to showcase your differences
- Utilize the question template to create your statement
QUOTES:
"Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different."
"For the coaches out there and the people who are building personal brand businesses, what's great is that the biggest differentiator in your company is you."
"Think about what do you do well and what do other people do well. Why would you want to go with you versus someone else?"
RESOURCES
Free Guide: Convert 1 Hour into 1 Month of Content
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we're talking about how to find your podcast niche. Learn how to figure out what your podcast should be about, how to niche it down in a way that really makes your show stand out.
There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you. I have frameworks, some questions you can ask yourself to help you get there to really feel confident about the topic you pick.
HIGHLIGHTS:
- Ask the questions that help you discover your niche
- Find out how to draw your own line in the sand
- Discover exactly how to pick the topics for your show
QUOTES:
"There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you."
"In your mind, come up with one real person in your life you know that you would be speaking to and that this show would be for."
"Pick a category, stick to it. You can pepper in some other topics that you're interested in when you're in the content, but that's not how you brand your show."
"Your approach to teaching the topic, your approach to asking guests questions is all going to be related to why you started this show in the first place."
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we're talking about how to make money with your podcast. Learn the top myths of podcast monetization as well as how to get started.
All of this is a know-like-and-trust journey. None of this happens unless the people really know that you're there for them and that you are providing enough knowledge and support that they are benefiting from your system.
HIGHLIGHTS:
- Learn about some myths about podcasting and money
- Discover ways you can actually make money
- Find out how to avoid difficulties with selling strategy
- Uncover the power of the Value Ladder
QUOTES:
"The fastest way for any content creator and podcaster to make money is providing one-on-one time where you are serving your listeners in some way, using your zone of genius."
"The goal here is that you map out the steps. A lot of people want to get somewhere, but they don't know the steps to get there."
"Most of those products or programs or even events will pay you for referrals. They will pay you some kind of affiliate fees to send people, and you can get paid on a commission basis."
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
What's up everyone, we're talking about your personal branding journey this week, going from who you were to who you want to be next.
How do we get from who we used to be to where we want to go with our personal brand? We're going to answer a few questions today. I know that when I was getting into my journey as a personal brand, figuring out how I wanted to tell my story to the world, get my name out there, and build my reputation, it was definitely a journey.
HIGHLIGHTS:
- Learn how to integrate your past with your present
- Be inspired to create your new future
- Learn what steps to take to become the brand you want to be
QUOTES:
"Who you used to be is an integral part of your identity and who you plan to be."
"I think to pick a niche, you have to look at who you are becoming."
"You might need to get out there and develop some new skills or learn how to apply your old skills to your new role, your new identity."
"What you don't want to do when you're becoming something is just to be a duplicate copy of someone else who you see as that future vision of what you want to be, a carbon copy of someone else."
Listen to Episode 176 here!
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we're talking about logo designs for personal brands. What makes a great logo design for a personal brand? It may be different for a personal brand than for a corporate brand. It may be different for any business brand that is not centered around a person.
What's different is being a personal brand means that your reputation and everything about your brand identity is connected to who you are, not to a faceless company.
HIGHLIGHTS:
- Discover 3 best logos for personal brands
- Be inspired to design your own
- Learn what pitfalls to avoid when creating a signature
QUOTES:
"You want your logo to be easily identifiable and personal, and the key to all this is to keep it simple."
"You can even type in icons for your industry. Google search and see what pops up and then create one based on what you've seen is more common so that you have a simple symbol."
"What I like about all these is it is a simple way to create a logo without wasting a lot of your time. It is true to being a personal brand. It represents you like not many other things can. It gets the job done."
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we're talking about the brand of you. What does that mean, and how can it work to your advantage? If I had to describe to people personal branding, the brand of you, and branding yourself, what does that mean? Why is that important?
If you are replaceable, you are a commodity. The key is how do you make yourself into something that people want that is irreplaceable? That's when this idea of a brand came about for me.
HIGHLIGHTS:
- Discover the 3 key reasons for becoming a personal brand
- Recognize why you need a reputation more than a resume
- Find out what it takes to succeed with branding
QUOTES:
"I thought to myself, well, what matters is reputation. A resume is great, but reputation is what matters. All I was was a resume. I had no reputation. That was a scary thought."
"What is it that people find when people Google search you? How do you change those results, and how do you become more findable with what you want them to find?"
"When you start on the journey of creating the brand of you, you have to recognize that it is a journey."
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we're talking about rebranding yourself. Where do you get started? What do you do? What are the things that are going to get you there?
For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand.
HIGHLIGHTS:
- Be reassured that rebranding is a natural process
- Learn the 3 steps to successful rebranding
- Become inspired to be true to your authentic self
QUOTES:
"For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand."
"If you really want to get to know yourself in terms of helping rebrand yourself, one of the first things that you get out there and have to do is speak your truth."
"Having to actually get out there and describe to other people who we are and what we do in multiple environments helps us actually refine our own ideas and perceptions about who we are."
"One of the best ways to get to know yourself is by actually getting out there and doing work with people."
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we're talking about what to do before you start a personal brand. There are three things that I think you can start doing today that will prepare you down the road of getting this personal brand built.
Before you start to position yourself in your business, in your area of expertise, and in your industry, before you start taking that plunge, there are three things you can start doing today that are less intimidating.
Those three things are very simple. They are Listen, Speak, and Meet.
HIGHLIGHTS:
- Discover how to find experts for inspiration
- Learn about the benefits of creating secret content
- Find out why you should be meeting people in person
QUOTES:
"Listen to the things that are interesting to you."
"Become someone who is immersed in their category. Right now you're at the learning phase. You want to understand what is being said, what is being taught, and be a sponge for all that content."
"I want you to be seeing how other people formulate perspectives, and then you can come up with how you agree or disagree with that and create your own."
"Think of three things you want to say about that idea. Then start talking about that. Get your perspective out of your head."
"The bonus of that is you being in person starts to grow your relationships with people who then could come onto your show and be part of the conversation."
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we’re talking about 5 templates to help you introduce yourself, both online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into.
I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people.
HIGHLIGHTS:
- Discover my 5 perfect templates for introducing yourself
- Find out exactly how much detail you should give in each situation
- Figure out the best wording to present yourself to future clients
- Be confident knowing that you have the perfect way to introduce your brand
QUOTES:
"Sometimes you can be too brief and someone can't tell if you're for them because it's too vague, or you can be way too descriptive."
"Start more simple because sometimes people are genuinely just not ready to hear your full story, especially if it's your first time meeting them."
"Leaning into being an asker and someone who's curious about them and what they do is always going to be your best bet."
"The truth is, you meet lots of different types of people. Sometimes different people are your customer and you would speak to them differently."
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we're talking about how to build your brand voice and your brand image. Learn how to expand your attention to lots and lots of people.
This is the last part of the four stages of personal branding. This is how you go from zero to one hundred in terms of building your brand. I wanted to make sure you had a roadmap. You had somewhere to start from zero and knew what to do all the way through the end, or at least have a vision of that.
HIGHLIGHTS:
- Remember that building your brand is a journey
- Learn to illustrate your expertise
- Find out how everything leads back to pillar content
- Accelerate your brand by creating your own platform
QUOTES:
"Personal branding is not a one-and-done thing. It is actually a continual journey over time."
"What's beautiful is as you start to really get clarity around what you want your identity to be, then you have some acceleration that can happen towards your goals."
"The way we think about this is when you're actually out there building blogs or building content, do you have something that demonstrates (in the deepest way possible) how to solve that problem?"
"Having everything you create filter towards this one topic is helpful."
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we're talking about making offers to help people. This is how to build your personal brand and the making offers phase.
This is when you go from being the friend or acquaintance of the client or the person you just met to the thought leader, the person who can help them. You're transitioning your positioning.
HIGHLIGHTS:
- Understand the difference between offers and selling
- Learn about what all you can offer
- Discover how to scale the attention for your message
QUOTES:
"Selling anything is a tricky subject. That's why we don't call it selling."
"Once you understand what your most basic offer is and how you really want to help people, you can get into the design part of this."
"As you make that offer, you are bringing them into your world because generally when you offer that free thing, they have to give you an email of some sort to receive it."
MORE ADVICE AND INTERVIEWS
Need A Podcast Coach? CLICK HERE to schedule a chat.
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview?
- Click here to sign up for free tips each week directly to your inbox!
And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we're talking about how to introduce your brand, your business, and yourself to other people.
We are diving into the four stages of personal branding, how to go from zero to branded. This is stage number two. We're going to be focusing on that critical piece after you find your brand identity.
Whether it's in-person, online, one-on-one, and beyond, we're going to talk about that. We're framing everything under “your message” and “the attention you get for that message.”
HIGHLIGHTS:
- Understand the importance of the words you use for yourself
- Learn how to avoid being sales-y
- Find out where best to introduce yourself
QUOTES:
"The words you use to explain who you are and what you do have an impact. They may make the difference between whether you get a client or don't get a client."
"The importance of today’s episode not only has to do with you being confident in how you explain what you do to others. It also has to do with the other people being able to understand what you do in a way that they’d want to take advantage of it."
"When you're only worried about the sale, in-person it feels very sales-y and you don't get the trust along the way. What I want you to worry about is in your introduction and be able to build a very brief intro."
"Networking is the best One-to-One way to build attention when you're getting started when you're in this space of introducing yourself and your personal brand to people."
MORE ADVICE AND INTERVIEWS
Brandsonbrands.com/convertkit
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we're talking about the four stages of personal branding, and today we’re specifically talking about finding your identity. This will be part 1 of 4. We are diving into the stages of personal branding, how to get from zero to a hundred in four simple steps.
With each of these, we'll be talking about how you build your message, the things you say at each of these stages for in-person and offline interactions, and how you get attention for your personal brand and your business at each stage.
HIGHLIGHTS:
- Find out the exact first step for your personal brand journey
- Learn about the importance of identity and long term goals
- Understand the different levels of messaging
- Discover the 2 things you need to create first
QUOTES:
"If you do not know who you are, who you serve, why you serve them, and what the value of that is, then you don't have anything to sell."
"What is your mission, understanding what you want to accomplish long-term not just short-term? Understanding what your long-term goals are versus short-term is important."
"When someone finally is suddenly curious about the thing you told them about, they need to go somewhere to learn more and your website is going to be step one."
"What I would recommend is that you invest in a simple email marketing system."
MORE ADVICE AND INTERVIEWS
Brandsonbrands.com/convertkit
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino.
In this episode, Brian reveals what opened his eyes to video's potential, explains why he stresses authenticity in every avenue of your work.
HIGHLIGHTS:
- Why "Press the damn button" became Brian's rallying cry for his brand and how it reflects his skepticism toward perfectionism.
- How live streaming pushed Brian to embrace the medium of video for his work.
- Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible.
- The short- and long-term importance of authenticity in every possible interaction and presentation you're a part of.
- Brian's advice for listeners who are committed to a niche, and also why you shouldn't be afraid to keep your options open.
- Why Brian doesn't think social media is the real cause of many ills in modern society.
Quotes:
"I like connecting great people with great people to do great things."
"I believe every person has a story to tell."
"We have to stop thinking as a marketer and start thinking as a storyteller."
"I can't say that I was passionate about every job that I've ever had, but I found a way to be passionate about the work I was doing."
"If you aren't real with who you are at your core, I truly don't believe building a community is possible."
"If we want the world to be more empathetic, we have to do it ourselves."
Mentions:
Fiverr
Guest Links:
iSocialFanz - https://www.isocialfanz.com/
FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/
Just Try This Podcast - https://anchor.fm/just-try-this
MORE ADVICE AND INTERVIEWS
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Kelly Roach is a professional coach known throughout the industry as “The Business Catalyst.” Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Entrepreneur Show podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media.
In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation.
HIGHLIGHTS:
- How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services.
- Kelly’s advice for those looking to make a significant shift in their career and overcoming the fear that holds them back.
- The difference between productive and non-productive tasks and understanding the “80/20 rule” that will get you ahead.
- What business owners need to understand about using social media effectively.
- Kelly’s path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs.
- The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals.
- Why consistent service was essential to Kelly building her brand and reputation as a coach.
- How to successfully scale up your business by building and curating a healthy community around it.
QUOTES:
“If you’re stuck at a certain plateau in your business for any period of time, there’s something you’re not seeing.”
“I never had anything handed to me and I think that’s the best thing that ever happened to me.”
“You were given the dreams that you were given because you were intended to achieve them.”
Guest Links:
Kelly’s homepage - https://kellyroachcoaching.com/
The Unstoppable Entrepreneur Show podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/
The Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/
MORE ADVICE AND INTERVIEWS
If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer.
Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about.
HIGHLIGHTS:
- Learn how to repurpose and recycle your previously published content
- What kind of attitude you should have toward video content and how to feel natural when recording them
- Discover various pages and tools for repurposing your videos
- Who is in Molly's team and their work roles
- How to announce a video, reach people and repurpose it
QUOTES:
"One video can turn into fifteen different types of content."
"People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire."
"Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow."
"A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content."
Guest Links:
Molly's website: www.thepreparedperformer.com
Molly's "Map to Millions Starter Kit": molly.live/brandon
Facebook Page: The Prepared Performer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, teaching you how to create a visually engaging online presence through video content.
In this episode, XayLi discusses what it takes to make videos from start to finish. We also chat about making a genuine impact in the digital space, and how to develop a personal brand.
HIGHLIGHTS:
- How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions.
- Why she started teaching courses about creating video content.
- What the value is of creating video content.
- How to use live video to nurture your audience.
- What got XayLi started on teaching course creation.
- Some core lessons on getting started with creating video content.
QUOTES:
"I just didn't want to leave my baseline in the hands of someone else."
"If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you."
"Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward."
"I want to help more people. That kept me going."
Guest Links:
For XayLi's video lessons - www.startshootgrow.com
For XayLi's content - www.xaylibarclay.com
For XayLi's free course - www.camfidence.com
CONNECT WITH BRANDON
BrandsonBrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we are diving deep on how to develop a personal branding mindset. Find the motivation you need to get moving on that big dream.
HIGHLIGHTS:
- Find motivation to take action
- Learn to re-order the steps to success
- Embrace momentum in your business
QUOTES:
"There are times where action, having a push to make a decision, and moving in a direction are going to be the best course for an individual."
"It was really getting my thoughts out of my head and onto a podcast, onto a blog, or onto a video that helped me start to really understand what my perspectives were, what the things were that I like to talk about, coach, and mentor on."
CONNECT WITH BRANDON
BrandsonBrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we're talking about how to build a personal brand. These are my steps straight to you. This is our ultimate guide to personal branding. That's what we're talking about today, how to start a personal brand.
For me, personal branding is really all about reputation. Your reputation defines how people see you, approach you, and eventually want to do business with you. Your personal brand is how you represent yourself to the world.
HIGHLIGHTS:
- Discover where to start your personal brand journey
- Define what it takes for you to create an impact
- Learn the importance of community, and what it actually is
- Find out the perfect time to start creating content
QUOTES:
"You're going to want to make sure that you are positioned in the market. In other words, that people know what you do, how you do it, and if you're good at it or not."
"If nothing else, seek out people that have the energy of connecting you to other people."
"Design your content to serve in reality-based instead of fictional content."
CONNECT WITH BRANDON
Free Resource: BrandsonBrands.com/resources
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
We're talking about podcasting trends for 2021 and how to set yourself up for a great year of podcasting. For all my podcasters out there, content creators, and anyone thinking about starting a podcast, this is the show for you. Pay attention to what's happening in the world around you.
The best way to judge a trend is to see what is happening right now in the world. That is what you can expect to continue happening and to grow at scale. We get into the three things I predict will do just that.
HIGHLIGHTS:
- Video podcasting, why it's here to stay.
- How important repurposing your content is.
- The tactics to become a branded podcast.
QUOTES:
"When you can add video to your show, you now open yourself up to getting a little more creative with the types of content you're creating."
"Google search and YouTube search are the number one ways you could be found. Video is going to help you get there."
"Repurposing I'd say is the secret skill that everyone can be developing."
Part 1: Why Video Podcasting
Part 2: Video Podcasting Setup
Part 3: Video Podcasting Best Practices
CONNECT WITH BRANDON
BrandsonBrands.com/toolkit
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we are talking about video podcasting best practices. What are the best practices for podcasters out there who are trying to start including video with their show?
This is part three of our three-part series, and it is all about video podcasting best practices. We talked about the equipment you need to get set up. We talked about why you should be using video podcasting to begin with.
HIGHLIGHTS:
- Learn how to move from preparing to completing video
- Navigate away from boring content
- Find out how to increase video content output
- Discover a key step to ranking on YouTube
QUOTES:
"It is my belief that anyone podcasting should have a camera running at the same time. You should have those assets being created that you can use to grow your show in the future."
"I think the first thing we've all got to commit to is creating content that makes sense for the channel."
"I don't think any of you should be your own editors, especially if you're trying to do this consistently."
"What you're going to want to do is figure out the keywords that represent your brand, that you want to be known for, that people type in when looking for something like you or looking for content like yours."
CONNECT WITH BRANDON
Part 1: Why You Should Have a Video Podcast
Part 2: Video Podcasting Setup
BrandsonBrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today, we're talking about video podcasting. This is part two of three, specifically how to actually set up video podcasting, the things you need to convert it from a podcast to an actual video podcast.
I hope with today's lesson, how to get set up, you realize how easy it can be for every podcaster to be recording their show. Not to become a YouTuber tomorrow, but at least to have the assets for you to use in the future for when you are ready. There's no better time like the present to start.
HIGHLIGHTS:
- Find out the best starter camera
- Discover what tool dramatically increases your video quality
- Get encouraged to start and motivated to build on your foundation
- Find out how to work your personality into your videos
QUOTES:
"The cameras that we're talking about here don't have to be fancy. I know a lot of people have DSLRs and things they set up. That's advanced."
"Get the camera that works for you, hopefully a webcam that's USB-based that has HD 1080P."
"What people don't realize is a simple webcam can create very crisp footage, especially if it's 1080P. The difference between a good-looking video and a bad-looking video (most of the time) is the lighting, not the camera."
"I don't want you to have to set everything up again, take it out of the closet, and put it where it needs to be. That's going to slow you down."
CONNECT WITH BRANDON
Part 1: Why You Should Have a Video Podcast
BrandsonBrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we're talking about video podcasting specifically and why you should incorporate video into your podcasting strategy. We don't talk about video enough in the podcast space, so I actually have a three-part series. This is part one.
Today is going to be about why we should be using video in podcasting, and why video podcasting is important.
HIGHLIGHTS:
- Learn the "Why" behind video in podcasting
- Find out what things you might have to change
- Understand how to compare video with audio
- Discover the secret to having endless content
QUOTES:
"The reason this is close to my heart is that for a lot of us, video could be the goal. It could be the final destination, but many of us didn't start there because it's intimidating."
"I don't mean that you should be switching to be a YouTuber. I mean that you should always have a camera right in front of you turned on ready to go."
"If you have a place in your house where you can get comfortable consistently, you might want to start figuring out where can you place the camera that's a little further back."
CONNECT WITH BRANDON
BrandsonBrands.com/resources
BrandsonBrands.com/150
BrandsonBrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we talk about why you should start a podcast. This whole season, I've been talking about podcasting and all the different ways to get your podcast going. Today I'm going to answer the question of why you should actually even be considering starting one if you haven't already.
For my podcaster friends, you might need this too if you're wondering why you should keep going with a podcast and if you're not seeing the success you're looking for.
HIGHLIGHTS:
- Learn the difference between a reputation and a resume
- Discover how podcasting can help you grow personally
- Find out the benefits and challenges of podcasting
- Overcome the fear of starting
QUOTES:
"It does sound fun to a podcast, but you have to understand the real benefits of podcasting if you want to commit to this long-term."
"A reputation lets people know what your perspective is and why you are good at something beyond the execution part of it."
"By using our voice, talking about the things that we have learned, what we're feeling, and expressing the ideas that we have with communication, we develop as humans."
"A podcast could be the easiest way for you to create a massive amount of content. It is an engine for content creation. That engine can be used for you to establish your brand footprint."
CONNECT WITH BRANDON
BrandsonBrands.com/resources
BrandsonBrands.com/150
BrandsonBrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we're talking about how to get amazing podcast guests to come on your show. How do you find those great guests that are going to bring your show to the next level? Your podcast guests tell people what kind of information you're going to be talking about. They let people know what kind of network you have.
The three things we're going to dive into today are how to build your Dream 100 Guest List, how to perform guests research, and then how to do guest outreach.
HIGHLIGHTS:
- Learn about the importance of having guests on your show
- Challenge yourself to dream big for your Dream Guest List
- Discover the secrets to get on people's radar
- Find out how to successfully reach out to your dream guests
QUOTES:
"Write every name down. You have to set those goals upfront. This list is so important because most of us don't challenge ourselves to really get great guests on the show."
"Building that ideal guestlist actually allows you to map out those goals and set up a plan to reach those goals."
"If you're only doing this research online and you're never going out of your way offline, you are slowing yourself down."
CONNECT WITH BRANDON
BrandsonBrands.com/resources
BrandsonBrands.com/150
BrandsonBrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we get to dive deep again into video content for personal brands. This isn’t a new topic for a lot of people, but so many are still afraid of video. So today I am joined by YouTube expert, Sean Cannell, to chat about how to overcome that fear and find success on this platform.
Sean is a best-selling author of YouTube Secrets, a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video.
HIGHLIGHTS:
- Learn about the power of YouTube for your business
- Be encouraged to start, even before you feel "ready"
- Discover some of Sean's recommendations for editing
- Find out best practices for releasing content
- Understand different business models for YouTube
QUOTES:
"If you just commit to pressing record, punching perfectionism in the face, and getting started, then you just start uploading those videos."
"Stop with all the negative self-talk, man. Here's the deal. You have got to use your season in obscurity to prepare you for popularity."
"I found the shortest path to revenue. Step one is to define what is the shortest path to revenue for you. What is best for your niche or your industry?"
GUEST LINKS:
Websites:
www.seancannell.com
www.thinkmedia.video
Sean's Book:
YouTube Secrets
Instagram: @seancannell
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode.
Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important.
HIGHLIGHTS:
- Learn how to use keywords for your show notes
- Discover the perfect format to use
- Understand what details to include in a summary paragraph
- Find out what not to do for your blog
QUOTES:
"I think a lot of us understand keywords at a basic level, but we don't really think about them all the time for every episode we create."
"The way you write those notes will start to translate into how your show gets found, not just in the podcast players."
"Your goal is to get them to listen. At this point, they're just scanning. You want to go from being a scanner to being a listener."
CONNECT WITH BRANDON
BrandsonBrands.com/resources
10 Podcasting Ideas for Beginners!
BrandsonBrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley.
We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas.
Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results.
HIGHLIGHTS:
- Discover what true content marketing is
- Figure out what platform works best for you
- Allow yourself to be comfortable with your content
- Understand what it means to own your content
QUOTES:
"I don't even think about content as being separate from marketing necessarily."
"The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content."
"I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?"
"I think the important thing is to launch something that you own and not on a social channel."
GUEST LINKS
Websites:
www.marketingprofs.com
www.annhandley.com
Instagram: @annhandley
Twitter: @annhandley
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
We're talking about your podcasting equipment, especially for beginners. What are the things you need to record and to get going with your first podcast? There is a lot of content on the web, lists that already tell you what podcast equipment you can buy, what you need to buy, et cetera...
However, I'm going to break down for you today what you need to start versus what you need as you grow and move forward.
HIGHLIGHTS:
- Discover the 4 essential pieces of equipment you actually need
- Find out what the best software is for podcasters
- Learn what you'll need as you grow
QUOTES:
"You need a dynamic microphone so that you are only picking up the sound that is four inches from the microphone."
"If you're doing interviews, record everything in video. Whether you use it or not at the beginning doesn't matter."
"Sometimes your software is just as interesting to know about when you're moving into this field."
brandsonbrands.com/blog
brandsonbrands.com/resources
10 Podcasting Ideas For Beginners
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we talk with Jasmine Star, a business strategist and photographer, who helps entrepreneurs grow their social platforms and personal brands, especially on Instagram. She teaches others how to use social media to connect and engage with followers.
HIGHLIGHTS:
- Listen to Jasmine's best tips for finding your passion
- Learn what to watch out for as a creative person
- Discover important Social Media growth tips
- Give yourself permission to be real and authentic
QUOTES:
"When people are excited about a business, they will buy when they want. When people are excited about a person, they will buy to support and support is endless."
"An experience is simply what somebody will say about you when you walk out of the room."
"If people think, 'I don't know what I'm passionate about,' my advice is to make a list of what you like to do, truly, and then start doing."
"Consistency is the only path to growth. I don't care if you have all of the hacks and all of the secrets. I don't care if you have a massive ad budget. True growth, organic growth, conscientious growth, engaging growth, comes on the back of consistency all day, every day, no matter what digital marketing hack there is out there."
GUEST LINKS
Personal Website: jasminestar.com
Social Curator: socialcurator.com
Instagram: @jasminestar
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week we talk about the cover art for your podcast. We're talking about your podcast artwork, how to make it, what to think about when designing it, and all the things you need to know to make the one that is going to be best for your show.
Your podcast cover art is the first thing your potential audience will see when choosing your show. This is how they go about deciding between your show and someone else's show.
HIGHLIGHTS:
- Discover why you need great cover art
- Find out the importance of a professional vs. amateur look
- Learn what to include in your cover art
- Understand the best practices for branding your show
"Make sure you have clarity of message in the images you use as well as the words you use in your title. It is important. You have to be able to convey what your show is about."
"Though the content might be applicable to everybody, the people that you're hoping to have as customers know that you are specifically talking to them."
"Anytime someone searches for a show, you're going to be compared to other people and to other shows."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
We have a fast-paced interview today with none other than Owen Video from Video Marketing School. Owen provides high-level YouTube channel strategies for brands & industry thought-leaders.
His techniques are proprietary, proven, and highly effective for raising brand awareness & driving online sales.
Owen has a unique process for creating and scaling success on YouTube with videos that leverage the YouTube algorithm to get hundreds of thousands of minutes of watch-time from targeted audiences.
HIGHLIGHTS:
- Learn why video is great content to repurpose
- Discover the 4 points of the Video Pro System
- Understand the differences between Biztubers and YouTubers
- Find out how to leverage video for your personal brand
QUOTES:
"You have to have a name for your channel and a value statement for your channel."
"If you can just crank out video while all of your competitors are in la-la-land, then you're going to find yourself the number one person in your field, and it will be apparent in your revenue."
"I think in today's business, there's really no difference between your company brand and your personal brand."
GUEST LINKS
Website: TheVideoMarketingSchool.com
YouTube: Simple Business Video
Instagram: @owenvideo
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
The secret to marketing has always been messaging and attention. This combination is how you share the truth that's inside of you, and how you get in front of all those people.
This week we're talking about why you should create less and repurpose more, the secrets of content marketing. I'll be listing my top ten reasons why content marketing should include repurposing content and why it's probably more important than the content creation itself.
HIGHLIGHTS:
- Discover statistics behind content discovery
- Choose your comfort zone for the creation process and then use repurposing to get your content where others find it
- Find out how to amplify your message
- Learn to have the algorithm work for you
QUOTES:
"Creating content for your brand is one of the best ways to help people discover you, get them to like you, and ultimately convince them to purchase from you."
"Today's the day to start creating content to help you find your voice, develop your message and speak to your customers through your content. There are so many choices today for content creators. There are no excuses anymore."
"Most of the content creators I've met (or see what they put out there) are doing a great job creating, but are not fully amplifying their message."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we talk about productivity for entrepreneurs and how to find more efficiency within your business.
My guest today is Kate Erickson. She is the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal is to help entrepreneurs ditch busy and achieve financial and lifestyle freedom.
This podcast will inspire, encourage, and teach you how to start embracing time management in a way that makes you feel free.
HIGHLIGHTS:
- Understand what it means to be productive, not busy
- Learn how to "take inventory" of your tasks
- Find out what commitments are important to you
- Start focusing on tasks you love
QUOTES:
"If you think about it from an ROI perspective, (return on investment) think of the investment as your time. Usually, people talk about ROI in terms of, “Okay, I spent this much money. How much should I get back?”
"Taking inventory is just having a sheet of paper or online note-taking system and recording every single thing that you work on, that you spend your time on in a given week."
"As entrepreneurs, as brand creators, we're constantly coming up with ideas. We might think, oh, that sounds awesome. Brain dump it, put it on a list. You won't forget it."
GUEST LINKS
Website: ditchbusy.com and eofire.com
Instagram: @katelerickson
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we're talking about how to format your podcast. There are a lot of questions that people ask when they're getting started. I have the top nine questions all categorized for you today and answered so that you can get moving and start building your show.
These choices give your show the structure it needs to deliver a consistent experience for your audience. You have to give your show an identity that people understand when they are searching for you.
HIGHLIGHTS:
- Understand the importance of having a structured format for your podcast
- Determine the parameters of your episodes
- Learn different hosting and writing styles
- Discover different production methods
QUOTES:
"The reason that most people ask these questions is that they think, 'Well, I've seen so many different examples of what shows are out there. I don't know which one to pick and what would be the best one that would suit me.' "
"I love weekly shows. If you can do it daily, good for you. The more frequency you have, the better your show is going to do. However, most people can't keep up with that pace."
"People are looking for consistency and will be looking for you every week to drop new content. If it takes you a month to have a new show, they're going to forget about you. It's just the way people think and work."
"I encourage you to do visuals whenever you can. It doesn't mean you have to publish it as that, but you have those assets in the future in case you want to turn them into a YouTube show or something like that."
CONNECT WITH BRANDON
Blog: www.brandsonbrands.com/154
Episode Mentioned: www.brandsonbrands.com/150
Repurposing Content: www.brandsonbrands.com/resources
Coaching Call: www.brandsonbrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
My guest today is Jessika Phillips, a social media strategist known for her dedication to relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relationships every day.
She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell.
Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media midwest conferences, Social Media Week Lima. Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does.
HIGHLIGHTS:
- Learn how to nurture relationships for your business
- Get people hyped about you and your products or services
- Hear Jessika's C.A.R.E. methodology for building and growing relationships
QUOTES:
"I say relationships are the currency of business today, honestly, because they are powerful."
"I think people get too caught up in the tools and not the technique, how they're showing up."
"I tell our clients to out care the competition, seriously. Truly care. It has to start from the inside out."
GUEST LINKS
Personal website: jessikaphillips.com
NOW Marketing Group: nowmarketinggroup.com
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly.
Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them.
HIGHLIGHTS:
- Discover the importance of categories and keywords
- Learn how to make your podcast searchable
- Figure out what your 'line in the sand' is
- Understand the importance of including your audience
QUOTES:
"Most of our shows can be put into multiple buckets, but when someone is actually looking for your content, if they were going to go on a category search, where would they start? Think about that and pick something."
"Think about what you believe in. That determines how you will own your corner, your niche."
"The questions you ask and the guests you bring on will all start to flow from this core premise, this line in the sand you've drawn."
"When I'm going into naming my podcast, I want to figure out what is it that my audience is looking for?"
CONNECT WITH BRANDON
Blog: www.brandsonbrands.com/152
Repurposing Content: www.brandsonbrands.com/resources
Coaching Call: www.brandsonbrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important.
We also discuss why podcasting is the easiest, fastest, most powerful way to build your personal brand, especially when you are just starting out.
HIGHLIGHTS:
- Learn why branding with podcasting works
- Find direction for your personal brand
- Discover different personal branding business models
- Create opportunities for yourself
QUOTES:
"My personal brand has been able to help me get in a lot of doors, get a lot of opportunities, and build some amazing relationships because people knew more about who I was before we even shook hands."
"I will tell you this, I've been in entrepreneurship my entire life, but I started podcasting and that's what helped me build my personal brand."
"I would say if you're podcasting, the best thing you can do is connect with other experts in your industry. This is why I think everybody who takes their personal brand seriously has a podcast."
"If you're trying to level up your personal brand in a specific market where you're unknown, do interviews."
GUEST LINKS
Chris's website: thecoachchris.com
Podcast: The Personal Branding Playbook
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with.
Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started.
HIGHLIGHTS:
- Get 10 podcasting ideas you can start today
- Learn how you can use your experiences to create content
- Find out who to interview
- Understand the important questions to ask before you begin
QUOTES:
"Remember, building your brand is a journey. Take your time with it, tackle the little items each day, and move forward. Keep moving forward."
"Tap into those topics that you literally could talk about, based on your personal experience, on and on and on, because what's going to take your podcast to the next level is a level of experience."
"Podcasting is one of the easiest ways, bar none, to build your personal brand."
CONNECT WITH BRANDON
Blog: www.brandsonbrands.com/150
Repurposing Content: www.brandsonbrands.com/resources
Coaching Call: www.brandsonbrands.com/coach
Instagram: @brandonbirkmeyer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve.
Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem.
Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand.
Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book.
HIGHLIGHTS: * Why is it so important to find your purpose * How to develop your skill set in order to help people * How constant practice and personal growth leads to a sustainable business * How to find your one word to help you find your purpose in all that you do
QUOTES: "Serving others, helping others hits the same part in your brain as having food and having sex."
"I’m trying to find different ways and different angles to help people believe more in themselves because I think it’s the world’s biggest problem."
"It’s not about me, it’s about the mission."
GUEST LINKS Website: EvanCarmichael.com
Book: Built to Serve
Instagram: EvanCarmichael
YouTube: Modeling The Masters
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming.
He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more!
Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you.
HIGHLIGHTS:
- Why personal branding is so important
- What holds people back from building a brand
- How to start your own brand and stand out from the competition
- What role your personal reputation plays in branding you
- Some advice on using your voice to attract the audience around your brand
QUOTES:
"The big issue is not fear, it’s change."
"Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business."
"We are here to solve people’s problems, that’s it."
GUEST LINKS
Episode Links:
Chris’s personal site: https://www.chrisducker.com/
Chris’s business site: https://youpreneur.com/
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts.
In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web.
HIGHLIGHTS:
- How Brooke sought out and went about collaborating with Mark Schaefer.
- What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business.
- When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product.
- Why templates are key to streamlining your work as a marketer and getting the most bang for your buck.
- Some of the tools and content management systems Brooke uses in her marketing work.
- What factors you should consider when seeking out a branding specialist for your own company.
- Who is Brooke and B Squared Media’s ideal client?
- Why Brooke and her colleagues offer “customer care” as opposed to “customer service.”
- The reason Brooke went from thinking selling was more important than branding to the other way around.
QUOTES:
“You want to work smarter, not harder with your content.”
“As an entrepreneur, anytime you can save time and save money, that’s a golden ticket for a win.”
“You need to be the Goldilocks of social media tools… go find out which is just right for you.”
“No one can be your brand the way you can.”
“How are you going to tie those efforts to actual business outcomes?”
“Really smart branding also sells without selling.”
Guest Links:
B Squared Media - https://bsquared.media/
Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/
Brooke on Twitter - https://twitter.com/BrookeSellas
Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.
In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand.
HIGHLIGHTS
- What's the value of good content and good storytelling and how it helps you connect with your audience
- How to develop your creativity and do things more efficiently
- Some ideas on how to create content more consistently
- How to strategically repurpose your content
- Some new approaches to connect with your audience through storytelling
- Advice on how to make more engaging content
QUOTES
"Content is a tool for building a relationship."
"Putting our audience's needs at the center, I think is absolutely key."
"I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier."
"You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works."
Guest Links:
Melanie's site: https://www.storyfuel.co/
Get Melanie's book at: http://iwantmelaniesbook.com/
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business.
When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today’s episode, I brought in an expert to help us navigate the ins and outs of writing for your business. Blogging can become second nature!
HIGHLIGHTS:
- How the 360 Marketing Squad got together and what Mike in particular contributes to it.
- Mike explains why blogging is such a valuable asset to building your brand, as well as where his "Blogging Brute" moniker came from.
- His technique for getting people who are normally averse to writing to more easily express themselves through blog posts.
- What benefits do blog posts have over Twitter, Facebook and other social media posts?
- Should you consider a contributor model for your blog?
- The subjects Mike is most interested in blogging about these days.
- How Mike was able to optimize the amount of traffic coming to his site.
- Mike's tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base.
- Publishing more content earlier on so you can publish fewer but higher-quality pieces in the long run.
QUOTES:
"If we want to make money, that content has to drive people to a website, and once they're on the website people need to read—they HAVE to read."
"I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site."
"Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day."
"You've got a lot of information in your head and that's what I want you to pour out in your blog posts."
"There are no shortcuts to any aspect of marketing."
GUEST LINKS: The Social Media Hat - https://www.thesocialmediahat.com/
Agorapulse - https://www.agorapulse.com/
Blogging Brute - https://bloggingbrute.com/
360 Marketing Squad - https://360marketingsquad.com/
Mike on Facebook - https://www.facebook.com/allton
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends.
So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start.
I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obviously, there was a lot of change happening. All of that drives the trends of the future.
HIGHLIGHTS:
- When there is so much change, you need to learn where to prioritize your time.
- Figure out why it is important to jump on the virtual bandwagon.
- Discover the best tools for virtual connection.
- Understand the difference between in-person introductions and virtual connections.
QUOTES:
"The best way to predict upcoming personal branding trends is to look at what's happening now. The year 2020 sets the stage for 2021, and obviously, a lot happened in 2020."
"In the world of personal branding, 2021 will be the year of virtual connection top to bottom."
"When you can't figure out how to connect to people in real life, you connect with them virtually. They are seeking out these opportunities."
"The places we were already going aren’t going to sound new, but they are now of larger importance than they've ever been. So, if you haven't done it already, figure out how you can step into these spaces."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales. She helps businesses and audiences shine on LinkedIn.
When you think about a social platform, your thoughts probably don’t automatically jump to LinkedIn. But you might need to reconsider how important it can be for you.
Highlights:
- Discover how to use LinkedIn for business
- Learn how this platform has evolved
- Be inspired to create on LinkedIn
- Find ways for your profile to stand out
Quotes:
"I like to think of LinkedIn as the world's largest networking. It has almost 700 million users."
"I do hope that there are more people that feel the courage to get out there and create. The business world is lacking so many perspectives."
"Number one, the reality is that we buy from people that we know, like, and trust. We know that, right? We are all emotional buyers. We cannot make decisions without emotions involved in it."
"For us, everything has changed. We're not competing with one or two other people. We're competing with a stack of resumes. Who does that strategy work for? It works for the people that are potentially hiring us."
"What I'm noticing is that community is not dead. It just looks a little bit different than it used to."
WHERE TO FIND MICHAELA
Website: mickalexis.com
LinkedIn: michaelaalexis
Twitter: mickalexis
Instagram: mickalexis
Email: michaela@michaelalinked.in
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Welcome to part three of our series on using media for content discovery. Today we're talking about paid media. If you've hit a plateau with your organic content, it's time to pay for ads and exposure to your audiences.
You can use different types of media to drive content discovery. This is something a lot of us forget about, but it's important because once you go through the trouble of creating it, you want people to listen to it.
HIGHLIGHTS:
- Discover exactly what paid media is
- Learn when you should invest in it
- Understand how paid exposure will work for you
- Find out the first steps you should take
QUOTES:
"At some point, you will hit a plateau in what you can do organically. At that point, the only way to reach more people quickly is to pay for it: to pay for ads and pay for exposure to those audiences."
"The hardest thing is to finally have something that works and to wait for people to show up. What you need is to put as many people in front of you as possible."
"More exposure might mean more people, but it might also mean more frequency of message."
"Fast growth isn’t going to happen organically, because organic growth by definition has to happen in a natural way over time. The only way to speed up that process is to invest."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
We're diving again into Facebook ads, paid traffic, and online marketing with one of the best in the business. His name is Rick Mulready.
The lifeblood, the lifeline of your business is customers. You need to build systems to bring those customers to you, to nurture them, and to convert them.
I couldn't think of a better person to talk about it than Rick. Rick shares his knowledge with tons of content, whether it's free or his resources and courses. He brings incredible value to our discussion today.
Highlights:
- Online marketing is critical to generate leads
- Entrepreneurs are needed as thought leaders especially in challenging times
- Learn about different obstacles to online marketing
- Setting specific objects helps with targeting
- Discover the differences between lead ads and conversion ads
Quotes:
"Leads in sales are the lifeblood of your business. If you're not creating revenue, you don't have a business. You've got to get a consistent flow of new leads coming in."
"The beauty of using platforms like Facebook and Instagram is targeting. You can get super specific with your targeting now."
"I say lean in and serve your target audience right now more than ever because they're looking for help. They're looking for support. They're looking for ideas. They're looking for inspiration."
"That's what I'm talking about from a mindset perspective. You've got to be patient. You have to do the upfront work and the upfront work is not necessarily fun. It's going to take you a while to do that, frankly, if you do it right."
WHERE TO FIND RICK Website: rickmulready.com
Podcast
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
We’re jumping into part two of our three-part series, Paid, Owned, and Earned Media. We already talked about owned media on Episode 138. Today’s topic is all about earned media: what it is and how it can help you.
A lot of content creators out there are still asking how they can get people to find what they are creating. Earned media is a critical step in getting your message to the audience you are trying to reach.
HIGHLIGHTS:
- Learn what earned media is
- Discover why it is critical for your business
- Understand how your audience can help you
- Find out ways to gain earned media
QUOTES:
"Your job is not to convince your audience to consume media. Your job is to expose them to your content and your message."
"The best way to think of earned media is as word-of-mouth and exposure on other people's channels. These are the things other people say about you."
"Earned media builds trust through association."
"Instead of you having to find audiences that have never heard of you, which we call cold audiences, someone else has warmed up the audience for you."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we learn how to go deep into audience targeting with Facebook. Discover how to get the most out of an ad campaign, drive your costs down, and drive your conversions up. Understanding these campaigns will give you a marketing flywheel that will continue to drive revenue into your business.
We learn from an expert in this field, Paul Ramondo. He spent the last decade of his life executing digital and social marketing strategies for national and global brands that operate within Australia.
HIGHLIGHTS:
- Figure out how to determine your ad campaign type
- Discover how to layer your interests when targeting
- Learn how to use research for targeting
- Understand the way to test your ads
- Know the balance between organic vs paid traffic
QUOTES:
"There are so many variables that go into a successful Facebook ad campaign."
"On the other side of all that overwhelm and all of that stuff that you need to learn are some incredible results."
"The first thing you need to do is give yourself permission to take the time to really sit down and figure out who your target audience is."
"The data is going to point you in the right direction."
GUEST LINKS:
Websites:
Ramondo Media
paulramondo.com
Social Media:
Twitter
Instagram
Facebook
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
A lot of you are out there making content, and you’re wondering, “How can I get people to find what I create?” Because if no one finds what you’re making, that's obviously a huge waste of time.
When you're putting all this work into your content, you want people to listen to it. It's your job to figure out how to help people find the content you've created and to do that, you need to understand how media channels can help create content discovery.
Highlights:
- Learn what owned media is
- Understand how owned media helps lead to discovery
- Master how to optimize your content
- Find out different tactics for discovery
Quotes:
"Your content discovery plan really should be built on the foundation of owned media, so that’s why I wanted to start with this."
"The most ownable medium is your website because you actually pay for the hosting of that. You build it, you control it, and it features the content you create."
"Why is that owned media important? Because it tells your story. It shares your message and positions you as the authority or as a prominent player in your industry."
"It's great to create things, but what you want is a place where you can take what you've created and connect it to the people who are going to listen to it."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Some of the biggest lead generators for your business are ads on social media platforms like Facebook and Instagram. But the steps to create ads that reach your audience and make the impact you want can be challenging.
This week is an interview with Tony Christensen, a.k.a. Tony Does Ads. He's created optimized advertising campaigns for keynote speakers, for conferences, and for eCommerce businesses around the world with budgets as high as millions a month in advertising. He's here to share some tips!
Highlights:
- Learn why Facebook is still a vital part of advertising
- Find out when you're ready to create ads
- Understand what to do with data from your audience surveys
- Discover a critical piece of setup for your ad setup
- Figure out your goals
Quotes:
"Facebook, compared to other advertising platforms, has so much data."
"Why are you doing business? Who are you actually trying to help? How are you going to help them? You're taking a lot of steps back and trying to figure out how can you actually be of service to people and help people out, providing whatever solutions you might provide."
"Just start to talk to who you think your ideal customer is and ask them the questions."
"You can start to dive into these pain points and give feedback to a creative team to create videos based on that."
Guest Links:
Tony's Website: tonydoesads.com
Twitter: @tonydoesads
Instagram: @tonydoesads
Youtube: Tony Does Ads
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
A content distribution process might not be something you've ever thought about. As a solo content creator, you need systems, tools, and sometimes other people, to help you put your content out there in more places. How nice would it be to save some time and money?
The only way to make it work is to build the infrastructure to handle that work.
Today we're talking about three important tips to create your successful distribution process.
Highlights:
- Learn how to create systems for your business
- Discover new resources
- Find out when you need to bring in help
- Figure out what your strategic operating procedures are
- Optimize your processes
- Understand that there are different tools for different seasons
Quotes:
"Think about what things you're doing over and over and over again, and write them down. A lot of people call these SOPs, or strategic operating procedures. All the big businesses have them."
"You, as a content creator, can design those as well. And when you design something like that, you can pass those rules on to other people to execute."
"You can start to optimize your process to get better and better at doing it. Then, as you introduce other people into the system, they can add their thoughts and feedback to continue to make your processes better."
"Tools help us get work done. They make us faster, better, stronger, smarter, whatever that thing is. More efficient. "
"Instead of being intimidated by something, talk to the people who know how to do it, so you can figure out where to start and how to make it work for your business. Don't just sit there on Google all day. Find the people who have done it, and learn from them."
Show Links:
ClickUp
GetAudiogram
Canva
Episode 128
Episode 135
Outsource School
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
When building our business, how do we start outsourcing those things that are not part of our core expertise? One solution is to hire a virtual assistant. Start outsourcing that work to someone that can do it at a fee that makes sense for your business and will do it better than you can.
Today we talk all through the processes of how you build outsourcing into your business, how to get through those initial barriers, and why outsourcing certain tasks is so important.
Highlights:
- Learn all the ways your business will benefit
- Understand the three different outsourcing levels
- Find out what to look for when hiring
- Become familiar with common outsourcing pitfalls and how to avoid them
- Get tips for business growth
Quotes:
"A lot of people don't realize how powerful that is when you can focus your time on what you're really good at, the high-level parts of your business. You can quickly delegate a lot of the smaller stuff or the things that are outside your core competency."
"I try to encourage people to not focus on things you can't control. Focus on the things you can control, which is your system for interviewing, onboarding, training, and managing virtual assistants or hires in general."
"Understanding what different levels you need is the first step of hiring. Then you can get creative on exactly what you want to
"We didn't just wake up one day and hire thirty-five VAs, cross our fingers, and hope it worked out. We had real systems, real processes that we put into place. Everything from bonuses and raises to how we ran meetings, how we reduce turnover, to how we fired someone if it didn't work out."
Guest Links:
Website: outsourceschool.com
Social Media: @realnathanhirsch
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
The one thing most great companies have in common is a strong content distribution model. If you want a successful personal brand, you need a smart distribution model to ensure your content ends up in all the right places to reach your potential audience.
That's right. I’m saying you need a distribution plan and a distribution model for your content. If you are a content hub, you have got to be thinking about these things.
Highlights:
- Create infrastructure for your distribution plan
- Become the best content supplier for yourself
- Develop strategic assets
- Seek out partnerships
Quotes:
"What I learned working on the business for so long was that the secret to Coca-Cola’s success as a brand is actually their distribution. They have an amazing distribution model."
"Now, from a media standpoint, from a personal brand standpoint, you are your No. 1 supplier. You're the one who's creating all this content. You're the one creating all this knowledge and perspective, so your skills and your experiences are going to be the input to you being a good supplier."
"All it takes is one good influencer to get you to be known to a lot more people."
"Strategic assets are things you can call your own that you can point to. It's something that continues to support you over time."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Today we talk about why it's important to build content marketing into your business, how to create it consistently, and how to build it the right way.
Our guest is Tyler Basu. He helps facilitate the creation, repurposing, and promotion of content. He’s also built his own company called Influence & Scale where they offer lots of free resources, as well as marketing training and other resources. He also has a podcast called Influence And Scale where you can find a free content strategy assessment.
Highlights:
- Learn about the importance of a content strategy
- Understand that it is okay to not be perfect
- Discover content marketing principles
- Strategize ways to convert your audience into customers
- Find out how to market your podcast
Quotes:
"I just think you have to accept that creating progress for your business and for your marketing or for your life, in general, is more important to you than getting it perfect. Just accept from the beginning, give yourself permission to be imperfect."
"The biggest mistake is not defining the types of content that it's going to take for you to guide somebody all the way through."
"Rather than tell somebody, “This is the type of funnel that's working right now,” I would rather help people think through what type of funnel makes sense for them."
"It's helpful to give people education, but if you're not tapping into why they should even give you their attention in the first place, then they won't stick around long enough to learn the how-to advice that you're giving."
Guest Links:
Website: influenceandscale.com
Podcast: influenceandscale.com/podcast
Social Media: @tyler.basu
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
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Your brand identity didn’t just materialize overnight. You had to hone your craft, find your voice, learn from the experts, create content, find a place to house it, and all the rest, right?
It’s a lot of work, so you don’t want to miss out on opportunities to be found and to convert the people who find you. Today we're going to talk about how to create a brand that shines because you've set up the identities in the right places and in the right ways to let people know what you're all about.
Highlights:
- Set up first impressions with great profiles and cover art
- Make sure your content matches your brand
- Learn what makes a great headline
- Discover what works for a thumbnail
- Understand keywords, tags and categories
- Figure out what platform works best for you
Quotes:
"So, how do you create a brand identity that shines? You build it in a way that follows the guidelines of the channels you're using. That helps you stand out and position yourself, so when people look for you, they find something that really reflects who you are and what you're all about."
"Your first impression for most of your social channels and content will be your biography, your profile, or your cover. That's what's going to define who you are."
"What you want them to see is who you are, who you can help and how you help them. You want that to be apparent right off the bat. A lot of us figure that out in terms of how to introduce ourselves, maybe at a networking event, but we don't follow through by defining that in our online profiles."
LINKS MENTIONED:
Canva
Getaudiogram
Fusebox
Streamyard
Tubebuddy
Yoast
Bluehost
Grammarly
Convertkit
Designrr
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul!
How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today.
HIGHLIGHTS FROM THE EPISODE:
- Why building a Facebook group is effective
- The challenges of groups and community
- How to set intentions for the community
- Steps to create your Facebook group
- Best practices for opt-ins
QUOTES:
"It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community."
"A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive."
"There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?"
"I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now."
GUEST LINKS
Dana's website: boss-mom.com
Facebook group: BossMomDana
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
This week, we're talking about super easy ways to fill your content calendar all year.
If you're anything like me, you’re always looking for new ways to keep the ideas coming. Creating content is not easy. In fact, creating content can be really hard. One of the hardest things is coming up with ideas. It's easy to lose motivation when you don't have a consistent flow of ideas.
But your audience is counting on you to be consistent. The reason they tune in each week is that they expect you to deliver more new content, so you need to create great habits to keep that content flowing.
Highlights:
- What habits you should develop
- How to dive deeper into previous content
- Find out what people are asking about
- Zoom in on your niche
- Repost your best content
Quotes:
"Your audience is counting on you to be consistent. The reason they tune in each week is because they expect you to deliver more new content, so you need to create great habits to keep that content flowing."
"Looking backward is a great way to create things forward."
"Niche content is about depth instead of breadth."
"Don't make your audience find the diamond in the rough. Share your diamonds with them right from the start."
"What do your listeners get from a mashup? They get several industry leaders’ opinions on one topic all in one place. And they didn't even have to listen to all those episodes to figure it out. You brought it to them. That's the power of a mashup."
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
TikTok is the place to be if you're looking for organic growth. There are more watchers than creators on the platform right now, which means your content can be seen by more people.
Collin was able to quickly jump from zero to over 4 million views and over 350,000 followers. If you want to hear how he did that, keep listening because there are nuances to this. It isn't just getting lucky. You actually have to figure out what the strategy is going to be that you can apply to your business.
Highlights from the episode:
- Why you should consider TikTok
- What to create
- TikTok strategy tips
- Collin's personal TikTok journey
- How to test what works for you
- How to repurpose TikTok content
- How to establish your authority on the platform
Quotes:
"Number one, I would definitely find out what you would enjoy posting about every single day. What do you want to be known for? If one of your videos went viral, would you be able to do it again?"
"You need to catch attention because if you don't catch attention, people are scrolling so fast and they want the dopamine hit so much that if you don't get their attention fast enough, they're just going to scroll."
"If you're new, I would post three to five times a day. One a day is fine because if we set huge goals and we don't meet them, we usually just give up. So make sure that you're actually meeting what you want to do."
"For anyone listening, this gives you a reason to get started right now. Your life can change. You can get 10,000 followers in a week if you really push and found something that works."
"It's not like any other platform where you really have to build something up. It takes one video for you to be very successful in the platform and blow up."
"You have to test until you find what is gaining traction for you. Don't give up because one content strategy didn't work."
Guest Links:
Collin's Instagram, TikTok, and Twitter
TikTok Blueprint
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
You’ve got to create content for your business, but why settle for that when you could absolutely crush content with the best content marketing tools around?
This week, we’re looking at marketing tools specifically for content creators who are producing podcasts, videos for YouTube, and blogs. These are the tools you'll need to turn that piece of content you create into hundreds of other pieces of content in a way that doesn't drown you and become more than you can handle.
Highlights from the episode:
- Find highlight moments in your content.
- Systemize the process of creating those moments.
- Extract and create them.
Quotes:
"When you deliver an idea in a concise way, it resonates with your audience because it's focused, because it's clear, because they can understand it."
"You're going to get out there, you're going to create, you're going to record something. Then you're going to have to go back and find that golden nugget of information. So the first step in that is figuring out what does an amazing piece of content, in terms of a highlight, what does that mean?"
"The point I want you to take away from this is that you have to look for the easiest, fastest way that you can skim through this content."
"Figuring out where you are and your process is important, but these things are all there for you to help not only extract your highlights, but also to format them in a way that really makes them pop on the media platforms."
"If you can put the effort into those steps, then you have more of a chance of taking this thing that you put all this effort into creating and having people find it, having people actually listen to it and subscribe to it."
MARKETING TOOL LINKS
Rev
Descript
Quicc
Repurpose
Headliner
Getaudiogram
WrapR
Lumen5
Upwork
Freeup
Acadium
CoSchedule
Semrush
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer.
Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine with. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about.
Highlights from the episode:
- Learn how to repurpose and recycle your previously published content
- What kind of attitude you should have toward video content and how to feel natural when recording them
- Discover various pages and tools for repurposing your videos
- Who is in Molly's team and their work roles
- How to announce a video, reach people and repurpose it
Quotes:
"One video can turn into fifteen different types of content."
"People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire."
"Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow."
"A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content."
Guest Links:
Molly's website: www.thepreparedperformer.com
Molly's "Map to Millions Starter Kit": molly.live/brandon
Facebook Page: The Prepared Performer
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.
Talk soon!
Having pillar content is critical to every content creator. Essentially, it's long-form content that can live in a blog, podcast, or YouTube video. It's your big ideas and the cornerstone piece of everything you want to create.
In this episode, we look at how you can develop pillar content that you can break down over time into smaller pieces of content.
We also deep dive into the roles of various digital platforms and the different kinds of content you can produce for your brand.
Highlights from the episode:
- Going in-depth into topics that matter to your audience
- Creating a repurposing foundation
- Building authority in your niche
- Growing your audience with long-form content
- The different digital platforms and their roles
Quotes:
"You need something that you can just create once and use 40 times."
"The power of being able to create that quickly is the power of podcasting."
"Make the content move freely from one platform to the next."
★ RECOMMENDED EPISODES FOR YOU ★
- What is Content Marketing Strategy - Ep. 121
- Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110
- Personal Branding Masterclass with Chris Ducker - Ep. 112
- Built to Serve with Evan Carmichael - Ep. 114
★ GET THE CONTENT MARKETING STARTER GUIDE ★
A powerful downloadable tutorial on how to leverage content for your brand and business.
https://www.brandsonbrands.com/121
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Learn how to create instant Instagram influence and start to grow your personal brand with today’s expert interview with Zach Benson. Also, learn how Zach uses Instagram to travel the world for free.
Our guest is Zach Benson, a full-time entrepreneur, keynote speaker, world traveler, dancer, personal brand expert, and owner of Assistagram, an Instagram marketing agency.
I am excited because Zach Benson is a personal friend of mine. Someone I know who’s been in the game, and who has done amazing things with his business.
Zach handles the accounts of some amazing influencers and top internet marketers in the world, such as Russell Brunson and Robert Kiyosaki. He’s been featured on Forbes, Inc. Magazine, and Entrepreneur because of what he’s been able to accomplish using his personal brand and these tools.
Highlights from the episode:
- How Zach became one of the best dance instructors
- How to make your way through the competition
- Why you don't have to be the best to succeed
- Link with other influencers and grow your page
- Why are connections important
- How to get everything for free
- Art of making deals that help everybody
Quotes:
"When you have a personal brand... you can do anything. It's just going to 100x your business."
"You don’t have to be world-class to work with world-class clients and people. It’s just really about the personal brand and reputation."
"It’s amazing when you can just simply 1) give freely, but then 2) think of a strategic way for all sides to win and benefit rather than just simply paying for something."
EPISODE LINKS:
Zach's Website: www.Assistagram.com
Zach's Instagram: @ZachVacay
★ RECOMMENDED EPISODES FOR YOU ★
• What is Content Marketing Strategy - Ep. 121
• Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110
• Personal Branding Masterclass with Chris Ducker - Ep. 112
• Built to Serve with Evan Carmichael - Ep. 114
★ GET THE CONTENT MARKETING STARTER GUIDE★
A powerful downloadable tutorial on how to leverage content for your brand and business.
https://www.brandsonbrands.com/121
✉ JOIN MY BTEAM NEWSLETTER ✉
This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam
⚑ SUBSCRIBE TO MY CHANNEL ⚑
Listen each week as we interview the top minds in marketing and share tips to build brands that matter.
https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344
Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too:
• Instagram: https://www.instagram.com/brandonbirkmeyer
• Twitter: https://twitter.com/bbirkmeyer
• Facebook: https://www.facebook.com/bbirkmeyer
• Website: https://www.brandsonbrands.com/
Learn how you can create eye-catching social media graphics and quotes from your pillar content.
We look at how to find snackable moments within your content and how to design them from the start. And we talk about leveraging content highlights or moments in connecting with your audience and driving curiosity.
Highlights from the episode:
- How to build moments into content
- Leveraging stories to create highlights
- Creating quick wins for your audience
- How to come up with a quotable for every piece of content
Quotes:
“Moments are important because most of the time we don't remember every piece of something we hear, learn, or see.”
"There are moments that stand out to you because they were something that you needed at that point in time."
“Don't just create content that they can consume, create breadcrumbs. ”
★ RECOMMENDED EPISODES FOR YOU ★
- What is Content Marketing Strategy - Ep. 121
- Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110
- Personal Branding Masterclass with Chris Ducker - Ep. 112
- Built to Serve with Evan Carmichael - Ep. 114
★ GET THE CONTENT MARKETING STARTER GUIDE ★
A powerful downloadable tutorial on how to leverage content for your brand and business.
https://www.brandsonbrands.com/121
✉ JOIN MY BTEAM NEWSLETTER ✉
This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam
⚑ SUBSCRIBE TO MY CHANNEL ⚑
Listen each week as we interview the top minds in marketing and share tips to build brands that matter.
https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344
Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too:
- Instagram: https://www.instagram.com/brandonbirkmeyer
- Twitter: https://twitter.com/bbirkmeyer
- Facebook: https://www.facebook.com/bbirkmeyer
- Website: https://www.brandsonbrands.com/
Learn how to build better stories with your content from beginning to end.
We discuss how to set up and then deliver a good story to your audience. This is both for interview type shows and for solo shows. For the content creators out there that like to be funny, or that like to be serious. We have something for everyone in the show today.
Highlights from the episode:
- How to set up the flow of your show
- Establishing a rhythm within your story
- How your show format affects your story
- The storytelling formula for building a strong beginning, middle, and end to every show.
Quotes:
“The way you frame every conversation should directly derive from the type of format that you choose.”
“Giving opinions is fine, but if you don't support them, then no one has any context for why you believe those things.”
“At the end of your content is a huge opportunity for you to move your listeners to action”
★ RECOMMENDED EPISODES FOR YOU ★
• What is Content Marketing Strategy - Ep. 121
• Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110
• Personal Branding Masterclass with Chris Ducker - Ep. 112
• Built to Serve with Evan Carmichael - Ep. 114
★ GET THE CONTENT MARKETING STARTER GUIDE★
A powerful downloadable tutorial on how to leverage content for your brand and business.
https://www.brandsonbrands.com/121
JOIN MY BTEAM NEWSLETTER ✉
This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam
⚑ SUBSCRIBE TO MY CHANNEL ⚑
Listen each week as we interview the top minds in marketing and share tips to build brands that matter.
https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344
Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too:
• Instagram: https://www.instagram.com/brandonbirkmeyer
• Twitter: https://twitter.com/bbirkmeyer
• Facebook: https://www.facebook.com/bbirkmeyer
• Website: https://www.brandsonbrands.com/
Learn why you need a content master plan to grow your audience and boost your engagement. Also the top 3 steps to building a master plan for any type content creator.
Coming up with new ideas every week and creating content on a daily basis day on out can be daunting and exhausting. One of the issues in trying to come up with new ideas every week without a master plan is that your content ends up being random.
We’ll be discussing how a “masterplan” can help you to come up with new ideas that fit into your story every time.
Highlights from the episode:
- What is a content masterplan
- The three steps of a masterplan are: 1) creating connective tissue, 2) building a content map, and 3) setting up binge triggers
- Why and how to categorize and organize your content
- Top tactics for building attention with content
- How to use calls-to-action effectively
Quotes:
“What is that common thread that’s going to connect one piece of content to the next so that they are organized and they make sense as one body of work?”
“Attention is the name of the game”
“As you build show-by-show, where are the shows going, are they leading somewhere?”
“You need to have a content map. You need to know where it’s going and where it’s leading.”
★ RECOMMENDED EPISODES FOR YOU ★
• What is Content Marketing Strategy - Ep. 121
• Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110
• Personal Branding Masterclass with Chris Ducker - Ep. 112
• Built to Serve with Evan Carmichael - Ep. 114
★ GET THE CONTENT MARKETING STARTER GUIDE★
A powerful downloadable tutorial on how to leverage content for your brand and business.
https://www.brandsonbrands.com/121
JOIN MY BTEAM NEWSLETTER ✉
This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam
⚑ SUBSCRIBE TO MY CHANNEL ⚑
Listen each week as we interview the top minds in marketing and share tips to build brands that matter.
https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344
Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too:
• Instagram: https://www.instagram.com/brandonbirkmeyer
• Twitter: https://twitter.com/bbirkmeyer
• Facebook: https://www.facebook.com/bbirkmeyer
• Website: https://www.brandsonbrands.com/
What is content marketing strategy? Find out how to build a better plan for creating content that reaches more people and has more impact.
In this episode, we define content marketing strategy and lay out the four key ingredients to finding more success with content. Those four ingredients include Design, Development, Distribution, and Discovery.
The Finer Details of This Episode:
- What is content marketing strategy
- How to design your content to be more repurposeable
- What types of content you can develop at scale
- Where to distribute your content
- How to get your content discovered
To download the full show notes for this episode go to www.brandonbrands.com/notes
If you liked this episode, you should also check out my three-pronged approach to personal branding...
Click these links to learn more about each step including how to 1) Find your voice, 2) Build your community, and 3) Create impact in the lives of your customers. And listen to the original framework explained in Episode 74!
Enjoy!
Brandon
Travis Chappell is the host of Build Your Network, one of the top 50 business podcasts. Travis also runs Cool People Cool Places, a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing business.
In this episode, Travis discusses how he leveraged his network to launch a successful coaching business and explains why his personal brand was so instrumental to getting the word out.
Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast!
The Finer Details of This Episode:
- How a network developed into Travis’ business rather than the other way around.
- The epiphany that inspired Travis to give up door-to-door sales and go into personal development.
- The indirect route Travis took to launching his own podcast and how he shifted focus along the way.
- How he struggled to turn his podcast into a success.
- Discussing how massively important branding has been to the arc of Travis’ career.
- What building a personal brand really means to you and your work.
- Core tenets of relationship-building and networking that entrepreneurs should lean into.
- How you should be prioritizing branding vs. selling when getting your business off the ground.
- The important relationship Travis has with his very first customer, Mark.
Quotes:
“I always had something bigger that I was trying to head toward, and it didn’t make sense for me to not use my time and money and energy to after those things.”
“If you’re truly committed to something you have actual freedom, because there’s no second-guessing.”
“With no personal brand, you have no positioning.”
“You have to learn how to give without the expectation of receiving anything in return.”
“Always be giving at least 51% of the value in every relationship that you have.”
“If you brand well enough your sales become so much easier.”
Guest Links:
Website: www.travischappell.com
Podcast: The Build Your Network Podcast
Instagram: @TravisChappell
Brandon's Links:
Visit Brandon’s website at www.brandonbrands.com
Join the Brand Growth Community on Facebook at https://www.brandonbrands.com/fb
And please leave a rating and review on iTunes!
On today's show, Brandon brings on entrepreneur and podcast host John Lee Dumas. His show, Entrepreneurs On Fire, airs every weekday and is one of the most highly rated entrepreneurial podcasts on the charts right now. In addition, he launched the Podcasters’ Paradise community to help other aspiring hosts get their own shows off the ground.
In this episode, John explains his tips for making a mark in the podcasting world, reveals what he thinks is the weakest aspect of most podcasts, and discusses why being the best may not be as important as being the first.
Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast!
The Finer Details of This Episode:
- Looking at how John was able to construct his own kind of Internet empire and earn over $100,000 in a month!
- John discusses his scale-independent, solutions-based approach to developing his podcasting community.
- How John saw a void in the podcast market and used his show to take advantage of it.
- Why podcast hosts shouldn’t be afraid to disagree with the guests they have on.
Quotes:
“At the end of the day, you’ve got to find your own, special, unique niche.”
“What can you be the best, the worst, the only at, from day one? That’s your thing.”
“The world is a collision of ideas. The world is a collision of opportunity. The world is a collision of people.”
Guest Links:
Entrepreneurs On Fire - https://www.eofire.com/
Podcasters’ Paradise - https://podcastersparadise.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance.
In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity.
Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast!
The Finer Details of This Episode:
- The value Mike finds in developing a personal brand.
- Why Mike sees personal brands becoming mainstream in the next few years.
- Mike defines the three “V’s” he uses to determine a brand’s effectiveness.
- Making sure your image, your messaging and your product are in proper alignment with one another.
- How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage.
- Why Mike believes Vince McMahon of WWE excels at personal branding.
- People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible.
- How Mike structured his content mastery strategy.
- The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands.
- Why Mike is saddened by the “fish tank” that is mainstream employment.
- How adult and professional life strip people of the abundance of guidance they’ve received up until that point.
- Who Mike thinks is currently killing it in the personal branding space.
Quotes:
“The value of building a personal brand is that you have control.”
“Social media’s only just gonna become more prevalent and the workplace is only gonna become more decentralized.”
“You can either be Louis Vitton or you can be Walmart.”
“You’ve just gotta use what you’ve been given.”
“By the time opportunity knocks it’s too late to prepare.”
“I believe true fulfillment starts with the courage to be yourself no matter the context.”
Guest Links:
Mike’s homepage - https://mikekim.com/
Brand You Podcast - https://mikekim.com/brandyoupodcast/
Mike on Instagram - https://www.instagram.com/mikekimtv/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up.
In this episode, Stephanie discusses how she cobbled her live video service together, explores some methods for engaging viewers, and reveals which ’90s band is her favorite karaoke choice.
Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast!
The Finer Details of This Episode:
- Stephanie recounts the first time she went live on Facebook and how she managed to stand out.
- Why she’s had more success with a Facebook audience vs. a YouTube one.
- Stephanie describes what it was like moving from a corporate environment to one that was purely entrepreneurial.
- Stephanie’s key social media lessons for aspiring entrepreneurs.
- What equipment you can use to get your livestreaming off the ground.
- Some key ways to grab people’s attention and engage your viewership.
- Where Stephanie sits on the branding vs. selling debate.
- Figuring out the best social media platform to launch your brand from.
- Which brands and other live video artists Stephanie admires.
- How Stephanie’s own personality has played such a prominent role in her success.
Quotes:
“Social media is your opportunity to test out what works.”
“Every social media platform is kind of like its own country.”
“If you can’t captivate a room, you aren’t winning that pitch.”
“You gotta be playful. You can’t take yourself too damn seriously.”
“Success is always going to leave clues.”
Guest Links:
Lights, Camera, Live: https://www.lightscameralive.com/
360 Marketing Squad: https://360marketingsquad.com/
Instagram: https://www.instagram.com/heystephanieliu/
Brandon's Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast.
In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes.
Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast!
The Finer Details of This Episode:
- What inspired Brittany to help others spread their influence across LinkedIn?
- The biggest lessons about personal branding that Brittany took away from working with Gary Vaynerchuk aka Gary Vee.
- Why Brittany thinks of personal branding as an “insurance policy.”
- How clarity becomes a foundational pillar in all successful personal brands.
- What you need to know about effectively niching down and drawing the crowd you want.
- Brittany debunks some persistent myths about personal branding and explains why it’s not selfish like some people think.
- The reason Brittany thinks the relationship between branding and selling is a symbiotic one.
- What other personal brands does Brittany look up to?
Quotes:
“If you have a job and you work for a living, you’re monetizing your personal brand.”
“Own your name before somebody goes and does it for you.”
“The more you actually niche down and get specific, the easier it is to grow.”
“It’s not selfish if what you’re putting out is of service to somebody.”
“The more you speak up and use your voice, the more confident you get.”
“Selling is the art of mixing branding and sales.”
Mentions:
Gary Vaynerchuk
Guest Links:
Brittany’s homepage - https://www.brittanykrystle.com/
Beyond Influential Podcast - https://www.brittanykrystle.com/category/podcast/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
The #1 way to create a transformation for your coaching clients is to create a value exchange. In this episode we talk about the concept of value exchange, how to create it, and using it to make an impact in other people’s lives.
This is the third topic in my in my three part series on creating impact with your coaching business. If you want to learn more about my personal branding framework, check out episode 94 to listen today!
There are three steps in creating a value exchange:
- Make a difference – Define your goal when coaching someone and how you can help them achieve it.
- Value commitment – Figure out the way to make people stay committed to your practice so that they follow through until the end.
- Measurable return – Track the results to see if you reached the goals which you set at the beginning of your program.
We dive much deeper in today's episode. Take a listen!
Subscribe: Apple | Google | Spotify | Stitcher | iHeart
If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.
And you can join the insider mailing list to get updates each week on show releases and exclusive offers at:
www.brandonbrands.com/bteam
If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.
Thanks for listening.
On episode 114 of the Brands On Brands On Brands podcast, we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve.
Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem.
Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand.
Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book.
BTW... if you like this episode, you'll probably also love our interview with Chris Ducker on the topic of personal branding. (click here to listen)
Subscribe: Apple | Google | Spotify | Stitcher | iHeart
Highlights from the episode: * Why is it so important to find your purpose * How to develop your skill set in order to help people * How constant practice and personal growth leads to a sustainable business * How to find your one word to help you find your purpose in all that you do
Quotes: "Serving others, helping others hits the same part in your brain as having food and having sex."
"I’m trying to find different ways and different angles to help people believe more in themselves because I think it’s the world’s biggest problem."
"It’s not about me, it’s about the mission."
Episode Links: Evan’s site: EvanCarmichael.com
Pre-order Evan’s new book: https://www.amazon.com/gp/product/1642934917/ref=dbs_a_def_rwt_bibl_vppi_i2
If you enjoyed the show, screenshot it and share it with your friends!
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe or fill out the form below!
Today we talk about creating an expert coaching toolkit. Every coach and consultant should develop their list of tools and resources to better serve their clients.
This is the second topic in my three part series on creating impact within your coaching business. If you want to learn more about my personal branding framework, check out episode 94 to listen today!
Here are some tips for developing your own tools and resources in your coaching business:
- Your favorites – Share the tools that you've personally tested and know work.
- Your templates – Find processes that can be made easier with a step-by-step form that your clients can use as well.
- Your skill builders – Create space where people can practice the things which they haven’t done before.
We dive much deeper in today's episode. Take a listen!
If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.
And you can join the insider mailing list to get updates each week on show releases and exclusive offers at:
www.brandonbrands.com/bteam
If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.
Thanks for listening.
Chris Ducker is internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming.
He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entepreneur magazine, Forbes, Success, Inc., and more!
Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you.
Highlights from the episode:
- Why is personal branding so important
- What holds people back from building a brand
- How to start your own brand and stand out from the competition
- What role your personal reputation plays in branding you
- Some advice on using your voice to attract the audience around your brand
Quotes:
"The big issue is not fear, it’s change."
"Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business."
"We are here to solve people’s problems, that’s it."
Episode Links:
Chris’s personal site: https://www.chrisducker.com/
Chris’s business site: https://youpreneur.com/
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.
If you enjoyed the show, screenshot it and share it with your friends!
Today we talk about creating a coaching framework and making an impact on other people’s lives.
This is the first topic in my three part series on creating impact through coaching, which was covered in episode 97, "Make an Impact".
There are three steps on creating a coaching framework:
- Find Your Special Way – Build a model for your way of doing things which you can teach other people
- Test and optimize it – Figure out what works and what can be improved
- Find repeatable success – Your model needs to deliver consistent results across multiple clients
We dive much deeper in today's episode. Take a listen!
If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.
and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:
www.brandonbrands.com/bteam
If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.
Thanks for listening.
Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.
In this episode, we talk about the power of storytelling, content creation, and strategies which you should implement in building a better brand.
Highlights from the episode:
- What’s the value of good content and good storytelling and how it helps you connect with your audience
- How to develop your creativity and do things more efficiently
- Some ideas on how to create content more consistently
- How to strategically repurpose your content
- Some new approaches to connect with your audience through storytelling
- Advice on how to make more engaging content
Quotes:
"Content is a tool for building a relationship."
"Putting our audience’s needs at the center, I think is absolutely key."
"I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier."
"You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works."
Episode Links:
Melanie’s site: https://www.storyfuel.co/
Get Melanie’s book at: http://iwantmelaniesbook.com/
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.
If you enjoyed the show, screenshot it and share it with your friends!
Today we talk about the purpose and benefits of creating a terrible lead magnet, how growing your email list leads to a stronger and more profitable business.
This is the third topic in my three part series on building a community, topic which was covered in episode 96, ’’Build Your Community’’.
These are the three steps on developing a lead magnet and growing your list:
- Create a valuable resource - Build content which will get people’s attention and make them want to come to your community
- Nurture your leads - Make sure to keep sharing content consistently with your audience, continue adding value, and try and connect with them more directly through a call or event.
- Create brand advocates - After you've helped your customers, ask them to share your story across their network.
We dive much deeper in today's episode. Take a listen!
If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.
and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:
www.brandonbrands.com/bteam
If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.
Thanks for listening.
Pauline Brown is a longtime leader in luxury goods and former Chairman of LVMH North America, renowned for acquiring, building, and leading some of the world’s most influential brands.
Today we talk about her new book "Aesthetic Intelligence", the idea behind it and how to use it to help deliver your brand to your customers.
Highlights from the episode:
- What aesthetic intelligence is about
- Why is it relevant today for businesses and marketers
- How to get started telling your story using aesthetics
- How senses can improve customer experience and create a stronger connection with them
- Four steps to develop your aesthetic intelligence
- What are the good and the bad examples of it
Quotes:
"Perfection is not interesting"
"One of the most powerful ways to connect with people is through their senses."
"Why don’t we double down on what we do so well and bring those values and the sensibilities to our work lives in a way that feels good and I think gets results."
Episode Links:
Pauline’s site: https://www.aestheticintelligence.com/
Pauline’s Instagram profile: https://www.instagram.com/tastemakerpauline/
Get Pauline’s book at: https://www.amazon.com/Aesthetic-Intelligence-Boost-Business-Beyond/dp/0062883305
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.
If you enjoyed the show, screenshot it and share it with your friends!
Today we talk about brand discovery, helping people find your community to get to know your brand, and sharing the things that you stand for.
This is the second topic in my three part series on building a community, topic which was covered in the episode 96, "Build Your Community".
These are the three steps on growing the audience around your brand community:
- Introduction – Figure out the right way to tell your story and the things that you stand for
- Networking – Interact and build relationships with people that you want to be in your community
- Promotion – Create content which will catch people’s attention and advertise it at the places where they are
We dive much deeper in today's episode. Take a listen!
If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.
and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:
www.brandonbrands.com/bteam
If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.
Thanks for listening.
Phillip Stutts is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 41 national awards for marketing and creative content.
He is the author of the best selling book Fire Them Now: The 7 Lies Digital Marketers Sell. And he is one of the masterminds behind the curtain of political marketing with more than 20 years of political and marketing experience.
Today we talk about the marketing strategies which you should implement to your business and how to avoid being exploited by your marketing partners.
There are five steps to a successful marketing program:
- Research the data – Figure out what the customers care about the most
- Set up the marketing plan – Devise a program plan based on the data to provide the best possible service to your customers
- Build a brand – Set up a platform where you want to share your message
- Test the product – Find out what works and what doesn’t work for your brand
- Launch the marketing campaign – Run it where your audience is
Quotes:
"I win when the client wins."
"If you’re not giving more than you are taking then you’re going to be out of business."
"I’ve put their interest ahead of mine and now they have complete trust because it’s not me guessing, it’s what the data says."
"The business owners should say: No, I’m in charge."
Episode Links:
Phillip’s site: https://www.phillipstutts.com/
Phillip’s company site: https://www.winbigmedia.com/
Get Phillip’s book on Amazon by clicking here.
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.
If you enjoyed the show, screenshot it and share it with your friends!
Today we talk about the role and importance of making yourself an authority within your community, giving people a reason to listen to you, and how helping other people benefits your business.
This is the first topic in my three part series on building a community, which was covered in the episode 96.
These are the three steps on how to build authority within your business:
- Research your core topic - Constantly keep learning and expanding your knowledge about your business so that people can always learn something from you.
- Curate the best of – Provide the resources and tools that help people save time and solve their problems.
- Provide quick wins – Creating value and making an impact on people’s lives helps you establish authority in your community and grow your business.
We dive much deeper in today's episode. Take a listen!
If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.
And you can join the insider mailing list to get updates each week on show releases and exclusive offers at:
www.brandonbrands.com/bteam
If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.
Thanks for listening.
Today we talk about the ways on how to build a brand strategy that overcomes a brand monotony in their industry, transforming them from indistinguishable to indispensable.
Our guest today, Mitch Duckler, is a marketing keynote speaker, workshop facilitator and a founding partner of FullSurge, a brand strategy consultancy which helps clients achieve enduring, profitable growth through building world-class brands.
He is the author of the best selling book "The Indispensable Brand: Move from Invisible to Invaluable". He writes articles on branding and marketing strategy and his work has appeared in Brandweek, Marketing News, Marketing Management, etc.
Highlights from the episode:
- Why is it so difficult to be indispensable
- Mistakes that people make without a brand strategy
- How to differentiate and position yourself in the market
- What makes people actually care about a brand
- How does branding interconnect with content and community
Quotes:
"Information is more attainable than ever before so it’s harder to establish a competitive advantage through just access to information."
"It’s not what you do but how you deliver it."
"Brand is an important component but it’s not everything."
"What sort of experience do customers want and expect from your brand based on what makes it different?"
Episode Links:
Contact Mitch at: mduckler@fullsurge.com
Mitch’s firm site: https://www.fullsurge.com/
Get Mitch’s book at: https://www.amazon.com/Indispensable-Brand-Move-Invisible-Invaluable/dp/154450134X
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.
If you enjoyed the show, screenshot it and share it with your friends!
Do you want to become an authority in your market?
If so, today we talk about the concept of social proof, which helps you validate your message and grow your audience faster.
These are the three steps on how to create social proof for your brand:
- Demonstrate your expertise – Create expert content with examples of work that support your message so that people believe in what you have to say.
- Create an association – Build relationships with valued people and businesses in your industry.
- Get featured on other platforms – Figure out the right way to deliver your message and grow your audience faster.
We dive much deeper in today's episode. Take a listen!
If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.
and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:
www.brandonbrands.com/bteam
If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.
Thanks for listening.
Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead, has worked in marketing with a broad spectrum of consumer and corporate industries.
Allen is the co-founder of a consultancy called Metaforce, and has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal Advertising Age, USA Today, the Washington Post, and Forbes.
Today, we dive into brand relevance, how to build a brand through story telling, and the importance of knowing what makes you different.
Highlights from the episode:
-
Why your brand story is so important
-
How to stand out and be different in a crowded market
-
Why it's so hard for a business to keep up with change
-
The role of content in your brand strategy
-
How any business can get noticed
-
Why to not be fixated on your competitor
-
Some storytelling tips for personal brands
Quotes:
"If you are telling a story, you have to keep it simple."
"Pretend you are telling your story to one person who you think is most likely to like it."
"Most businesses are struggling with the speed of change."
"Success is not just copying what everyone else is doing."
"Brands, when they are working great, are shortcuts."
Episode links:
Allen's Consultancy site: https://www.metaforce.co/
Get Allen's book at: https://www.shiftaheadbook.com/
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.
If you enjoyed the show, screenshot it and share it with your friends!
www.brandsonbrandsonbrands.com
Do you have a message to share with the world?
If you have a message, or you are in the process of finding your voice, you need a platform on which to build, grow, and tell your full story.
Today we talk about how to build your brand platform to share your message and become a one man/woman media company. A brand platform puts you in control of the story, and gives you an archive of your perspective to share with the world.
There are three stages to building your brand platform.
- Pick your format - Chose the type of content (video, audio, or written) that suits your personal style and skill.
- Make it searchable - All of your content should be easy to find within your catalog using the right episode titles and tags.
- Be patient - When you start your platform, it will grow slowly at first. But as you spend more time creating, you will bring in an audience of subscribers that will compound over time.
We dive much deeper in today's episode. Take a listen!
If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.
and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:
www.brandonbrands.com/bteam
If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.
Thanks for listening.
Jaime Cohen is a speaker, communications coach, and consults with people to help them figure out their messaging and branding. Jaime received more than one million post views on less than 50 LinkedIn posts. She was selected one of The Top 75 Influential Voices on LinkedIn. She's the host of a Linked Live show called "The Right Words".
We dive into how to choose your words wisely, the intent, how to be a good listener, and how to figure out your communications style and skills. And we give you ways to communicate that will help you level up your success.
Highlights from the episode:
- Why it's so important to have strong communication skills.
- The one thing that's left out of most of our communication training.
- The trick that makes it easy for you to connect with people when you listen.
- What typically trips us up when communicating.
- Some tips to help you remember names better and be a more active listener.
- The better question to ask people you meet for the first time.
- How to tell better stories and achieve success.
Quotes:
"Everything in life that brings us success comes from us having strong relationships."
"There is so much of what a person says that is between the lines of the words that they are using."
"Having the right words isn't about having the perfect words."
"When you are telling a story, though you are the one that experienced it, the audience is the hero of the story."
Episode Links:
Jaime's Linkedin is http://LinkedIn.com/in/jaime-cohen
Jaime's course, "Connecting with Your Audience Using Video", can be found at www.brandonbrands.com/jaimecohen.
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.
If you enjoyed the show, screenshot it and share it with your friends!
Do you truly stand out from the competition? It's pretty easy to start to sound like everyone else if you have not positioned your brand in a unique and ownable space.
Today we talk about the three steps to create a well positioned personal brand. They are:
- Know yourself - Understanding what you do best and what you do different.
- Know who you serve - Understanding your audience and what they need from you.
- Be great - Understanding how to create value and experiences for your clients and customers.
We dive much deeper in today's episode. Take a listen!
If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.
And you can join the insider mailing list to get updates each week on show releases and exclusive offers at:
www.brandonbrands.com/bteam
If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.
Thanks for listening!
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.
He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.
Today we talk about his new book, Fanocracy - Turning Fans Into Customers and Customers Into Fans. He coauthored this book with his daughter Reiko Scott, and they talk about taking this idea of fandom and making it a prescription for your business.
Highlights from the episode:
- After you create a product/service, you need to let go of your creations. Let people share their fandom in the way that they want.
- Consumers don't want to be told how to engage with a brand.
- Make your customers "insiders" by giving them a peek inside the business.
- When you share the fandoms of your personal life in your professional life, you can create an organization that draws people in that are fans of you in the same way you are a fan of those things.
Quotes:
"I believe we are entering a new phase, a phase around humanity"
"When you are physically in the presence of people at a company... the human emotional bond is much stronger."
"The relationships we build with our customers are more important than the products and services we sell to them."
"When people are passionate about something, that passion shows."
Episode Links:
Get the book now at www.fanocracy.com
Learn more about David at www.davidmeermanscott.com
To follow David on social, his handles are @DMScott
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.
If you enjoyed the show, screenshot it and share it with your friends!
Today we talk about making an impact with your customers for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.
The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.
The three topics covered in the series are:
1) Finding your voice and message
2) Building a community
3) Creating impact
Today we dive in to creating impact. The three components of creating impact are: 1) frameworks, 2) tools/skills, and 3) value exchange.
Here are the highlights from the episode:
- When you build a community you have the opportunity to learn the challenges of your people and to help them solve problems.
- The first thing you need to help solve people's problems is a framework. This allows you to be consistent with how you people without having to reinvent the wheel every time. It also is something that can be ownable and uniquely yours which sets you apart from the competition.
- Also, when you have a framework it means you are able to repeat success from client to client and you can find where you can make your process better over time.
- The second thing you need to make an impact are tools and skills to share with your clients. As you find tools that you've seen results with, you can recommend them and save people time as a trusted adviser. You also have tactical skills that you've developed that you can pass on and save people the time it takes to learn through trial and error.
- The final thing you need is a value exchange. You need to create something that actually helps people, makes their lives easier, or creates some kind of change for them. They need to leave ahead of where they started.
- Also, that value needs to be exchanged. People only value what they pay for and it holds them accountable to the work they need to do on their end to succeed. Your goal is to prove that the value extracted was far greater than the initial investment.
Also this connects beautifully within the circle of the personal branding framework. If you are missing any one of the three you'll find it difficult to succeed and grow.
Episode Links:
Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together.
To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb
To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam
If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends!
www.brandsonbrandsonbrands.com
Today we talk about building your brand community for coaches, consultants, and experts. This is the second topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.
The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.
The three topics covered in the series are:
1) Finding your voice and message
2) Building a community
3) Creating impact
Today we dive in to building a community. The three components of building a community are: 1) authority, 2) discovery, and 3) list building.
Here are the highlights from the episode:
- You have to be known for something and have authority and expertise for people to want to listen to what you have to say. People need a reason to go somewhere, so you need to let them know they can look to you for guidance.
- When you establish authority, you get to curate the experience and bring together like-minded individuals. When you do that, it encourages engagement through common interest.
- The second component of community building is discovery. A community gives you somewhere to send people after they meet you or come across your content. It turns a one time encounter into a potential long term relationship.
- As you build a community, you have the opportunity to ask for their information which puts you in control of your future communication with those people.
- People in your community have a better chance of receiving your content across social media and within your own channels which builds your following.
- A community also gives you the opportunity to ask people about the challenges they have that you can help with.
- The third component in community building is list building. You need to thoughtfully create a valuable resource to give away in exchange for contact information.
- As you build your list, you can promote your content, you can tell your story, you can turn cold leads into warm leads, and you can sell. More importantly, you can ask them what it is that they need, and then build it for them as a product.
If you take these steps you will be well on your way to building your community. As you build your community and ask them what their challenges are, you will be better prepared to take the next step in your personal branding journey which is providing solutions and making an impact. We'll talk about that on the next show!
Episode Links:
Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together.
To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb
To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam
If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends!
www.brandsonbrandsonbrands.com
Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.
The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.
The three topics covered in the series are:
1) Finding your voice and message
2) Building a community
3) Creating impact
Today we dive in to finding your voice and message. The three components of finding your voice are: 1) positioning, 2) platform, and 3) social proof.
Here are the highlights from the episode:
- Creating content is the best way to find your voice. As you create you will see themes develop which you will become known for.
- Positioning is the first step as it helps you know why people should choose you vs the competition. If you don't own what makes you unique, you are missing a huge opportunity. Once you have a position, you then need to carefully tell your story to highlight your position.
- The second step in finding your voice is to build a platform. Most people just post on social media channels, but you need to people people from social media into your world through content platforms such as your blog, your podcast, or your Youtube channel. These are the key channels where you can create a catalog of your ideas and content that is searchable. Now you have a place to point people that enter your world.
- The third step is to create social proof. This is about leveraging your content to demonstrate authority through both your ideas, and through association with the guests that you interview or co-create with. Outside of content on your own platforms, you have to find a way to share your knowledge with other people's channels. Get featured in known publications in your industry or be active in your industry circles and let people know about your content.
If you take these three steps you will be well on your way to finding your voice and honing your message. As you find your voice, you will be better prepared to take the next step in your personal branding journey which is building your community. We'll talk about that on the next show!
Episode Links:
Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together.
To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb
To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam
If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends!
www.brandsonbrandsonbrands.com
Welcome to Season 2 everyone! Today we talk about how to change your brand forever and what to expect this season on the show.
Brands On Brands On Brands is a top 100 marketing podcast on iTunes and we are excited to continue to grow in 2020.
Make sure to go to www.brandsonbrandsonbrands.com to subscribe to the show.
This season will be talking to keynote speakers from the top marketing conferences in the country, authors who have written the best selling marketing books from the past 2 years, and entrepreneurs who are building businesses from the ground up.
On Monday, January 13th, 2020, we'll be dropping our first interview episode of Season 2. It's an interview with David Meerman Scott
And here are some highlights from this episode:
-
The top way to change your approach to marketing and branding is to change the way you set priorities. You need to take the time to set a strategy that focuses on driving the most attention at the best price.
-
The #1 mistake entrepreneurs are making in marketing today is investing in an agency to manage their social media posts. Those posts are better managed in-house, and that money is better spent on traffic driving Facebook ads.
-
A top priority on your to do list should be to develop your message, find your voice, and understand how you differentiate yourself.
-
The best reason to create content is to find your voice. Most people think creating content is about gaining subscribers. That's true in the long run, but short term your goal is to develop your voice so you can understand what you want to be "known" for.
-
The three prong approach to personal branding is 1) Focus your message, 2) Build your community, and 3) Create impact in the lives of your customers. (This will be explained further in the next three episodes... stay tuned!)
Episode Links:
Sign up for our insider's group to receive email updates on our content and offers each week at www.brandonbrands.com/bteam
Want to work on your personal brand or launch your podcast? Go to www.brandonbrands.com/apply to set up a call with Brandon.
Join my online community at www.brandonbrands.com/fb
Please remember to subscribe to the podcast, leave a review and rating and tell your friends!
If you found value in this episode, please screenshot the episode and post it to Instagram and tag me @brandonbirkmeyer
Brands On Brands On Brands
Jenn Herman is an author, speaker, blogger and “Instagram expert.” As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn’s Trends to examine how the web’s biggest brands make themselves household names.
In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody’s discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint.
The Finer Details of This Episode:
- How Jenn went from just casually browsing Instagram to mastering it.
- What exactly are Instagram “pods,” and how do they negatively impact the underlying algorithms?
- Breaking down how Instagram’s central content recommendation algorithm works.
- Jenn’s “quality over quantity” approach to accumulating Instagram followers.
- Why Instagram can be so valuable to an entrepreneur.
- How you can get your brand going on Instagram and why you should switch over to a business profile.
- The reason you need to attach a singular, identifiable job title to your Instagram profile.
- What is a user going to get out of engaging with your profile?
- The do’s and don’ts of attaching a name, face and logo to your profile.
- What it means to post “thumb-stopping” content.
- Why you’re better off putting your money into ads rather than a photoshoot.
- At what point should you consider outsourcing content creation?
- Why establishing a brand should always come before getting your sales numbers up.
- What Jenn has planned in the near future and what her ideal customer testimonial would be.
Quotes:
“I fell into this niche of being an Instagram expert because it was just something I loved and I genuinely put the time and effort into it.”
“This is all organic, targeted growth versus just saying ‘Here’s a bunch of people that like me’.”
“I’d rather have ten thousand followers and like a ten percent conversion rate versus a hundred thousand followers and like a half a percent conversion rate.”
“For me Instagram, as a community-building tool, is unmatched.”
“Most people that read your bio are only ever gonna read it the first time they come to your profile.”
“People tend to connect with humans more than they connect with logos.”
“Nobody can talk to your brand better than you.”
“In the long run, the branding gets you more sales, but the branding is what gets you there.”
Guest Links:
Jenn’s Trends - https://www.jennstrends.com/
Jenn on Instagram - https://www.instagram.com/jenns_trends/
Jenn on Twitter - https://twitter.com/jenns_trends
Jenn’s Facebook group - https://www.facebook.com/jennstrendsonline
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it’s not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love.
In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improve your marketing strategy. If you want to really polish your image on Instagram, sign up at 6 Minute Grams on Brandon’s site to view an exclusive video session where he’ll coach you through the essentials of making your IG brand pop and draw attention.
The Finer Details of This Episode:
- What does it really mean to build a brand, and why should you try thinking of a brand as a person.
- How having a strong customer community can actually build a brand for you.
- Looking for the sensitive points in your current marketing strategy that will allow you to amplify your image and convey a certain message.
Quotes:
“What are you trying to accomplish and what’s that mission?”
“It could be that you have a story to tell but you’re not telling it everywhere you’re looking.”
Links:
6 Minute Grams - https://www.brandonbrands.com/6minutegrams
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.brandonbrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).
In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality.
The Finer Details of This Episode:
- Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it.
- How do you influence customers in an era where no one really wants to be sold to anymore?
- Oren breaks down the key piece of advice at the heart of Pitch Anything.
- Oren’s method for planting the seed of an idea
- What are “pre-wired ideas” and how do they work?
- Why every industry and line of business needs its own “Winter is coming” to innovate and survive.
- Oren discusses the different layers of your persona that make you compelling.
Quotes:
“Salespeople don’t know how to sell because today buyers don’t want to be sold.”
“People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.”
“The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.”
“Your value system that cannot be altered by a sales meeting is what makes you compelling.”
“Business, to me, is about relationships.”
Guest Links:
Oren’s homepage - https://orenklaff.com/
Pitch Anything - https://pitchanything.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusses how to hire the right coach for you, and suggests how you can avoid some of the basic mistakes beginners make.
The Finer Details of This Episode:
- You don’t have to start from scratch; other colleagues in your industry can provide you with tried and true jumping-off points.
- Don’t let the independent entrepreneur mindset isolate you from advice and support!
- The industry is full of resources—some premium, some completely free. Use them!
- Avoid making big mistakes by speaking to the industry veterans who’ve made those very mistakes themselves on their way up.
- Don’t be afraid to hire a coach! Brandon has tips for vetting the right one.
Quotes:
“You can benefit from finding people in your industry that are doing the same thing you’re doing.”
“Stop wasting time and start today!”
“Don’t be shy about asking for help. Just get out there and do it!”
Brandon's Links:
Visit Brandon’s website at www.brandonbrands.com
For coaching with Brandon go to www.brandonbrands.com/apply
And please leave a rating and review on iTunes!
Welcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve.
Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark is a marketing strategy consultant, keynote speaker, and author of Marketing Rebellion: The Most Human Company Wins. You can read about his thoughts on the profession on the blog {Grow}, or even hear about them on the podcast he hosts, The Marketing Companion.
In this episode, Mark explains how you can make your brand more human and engaging, discusses what you should be doing to forge connections with your customers, and speculates on how we’ll need to adapt branding for the next generation.
The Finer Details of This Episode:
- What inspired Mark to write his newest book and how all of his writing fits into a singular overarching narrative.
- Why he’s concerned marketing agencies haven’t evolved enough with the times.
- How Mark’s grandfather inspired him to forge a career in marketing.
- The benefits of working to find a groove with customers rather vs. trying to change them.
- A few lessons that marketers and entrepreneurs can take away from Mark’s book right this instant.
- Is branding or selling more important for a business in the long term?
- Why Mark respects Glossier founder Emily Weiss and what he thinks other marketers can learn from her.
Quotes:
“With this power shift, the whole world of marketing has now moved over to our customers.”
“Our company cultures have not kept up with the pulse of popular culture and our consumers.”
“I think the best storytelling will make the customer the hero.”
“I’ve built a platform where people believe in me, they trust me and they listen to me. That’s a great opportunity to create some good in the world.”
Guest Links:
Website: www.businessesgrow.com
Book: Marketing Rebellion: The Most Human Business Wins
Podcast: The Marketing Companion
Blog: {Grow}
Twitter: @MarkWSchaefer
Facebook: www.facebook.com/mark.schaefer3
Brandon's Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
It's my year end wrap up! This is a behind the scenes look at what I've learned across my first 88 episodes. We'll be taking a small break in December and then launching Season 2 in January!
Thanks to everyone that's been a part of the journey with me this year. Your support is hugely appreciated. Big shout out to all the amazing guests we've had this year. Together, we've made this show a top 100 marketing podcast.
It's been a huge year for me in terms of investing in personal growth and development. I've attended more events, taken more classes, invested in more coaching, and met more people than I have at any other point in my life. And I couldn't be happier with the results.
I've heard it say that it's not enough to want to be great. You actually have to do something great. And while I don't think I've done that yet, I know I've set myself up to start to serve others and have impact in their lives and businesses. I've developed the skills, the platform, and the community that I will need to create opportunities to be great. This was the year of finding my voice, building community, and finding clarity in my business.
Next year will be the year of nurturing what I've built to get better at coaching and helping people. And then it's all about scaling the business and sharing my message with as many people as possible. I'll be seeking out more speaking opportunities and PR to share my message and grow my community. And I'll continue to focus where I invest my time in terms of the next level of personal development and growth.
What a crazy year. It's been exciting and stressful, encouraging and crushing, rewarding and demanding, and I've had plenty of wins and losses. The biggest thing I'm working on is patience. I know how much work it's going to take to get to the next level of my business, but I'm determined to focus on what's in front of me and to just take the next step forward.
I appreciate everyone listening and following along on this journey.
To connect with me and access more of my content and resources, go to:
www.brandonbrands.com
LinkedIn is a powerful tool to accelerate your business if you know how to use it the right way. Our guest today, Judi Fox, is a LinkedIn expert and coach, a speaker, a content strategist, and podcaster.
In 2018, Judi grew her LinkedIn from 2,000 to 23,000 followers, had over 3 million views of her content, and averaged 600 likes and comments per post. She's now reverse engineered that process and sharing it with others in her content and in her course called "The LinkedIn Business Accelerator" at www.judifox.com
Today we cover tips on how to start today growing your LinkedIn engagement and following, how to consistently create content, and what to think about when updating your LinkedIn profile.
The Finer Details of This Episode:
- How to start growing on LinkedIn with focused engagement of 10-20 people in your industry.
- Why Judi started teaching courses about creating video content.
- Transitioning from corporate work into entrepreneurship.
- How to create more content by leveraging what comes naturally to you.
- How to choose the right words to use in your content.
- The #1 update you can make to your LinkedIn profile today.
Quotes:
“What you like and comment on does need to be high quality because people are watching that on LinkedIn."
"Because we have so much information coming at us, the words we use matter. The words I use can make people gain trust or lose trust."
"We can still reach mass numbers but do it in a more humanized way."
"Treat your cover image like it's a business card."
Guest Links:
Get more 🦊 at www.judifox.com
FOLLOW #FoxRocks
LISTEN 🎙 The Judi Fox Show Podcast
Follow www.instagram.com/judifoxrocks
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
If you’re aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/.
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
It's list building season! This week we talk about how to set the priorities that drive your marketing to do list. Everyone has plenty of work keeping them busy, but how do you know if it's just busy work or work that's actually helping your bottom line.
You can easily wastes thousands of dollars and hundreds of hours on marketing activities that don't actually move the needle in your business. The problem is that we mix up our priorities.
Your marketing approach can work just like a well run farm. You need to think of your marketing cycle in seasons and each season you need to do some planting, nurturing, and harvesting.
The first seeds you plant should be profit driving activities connected to your brand positioning and messaging as well as setting up your marketing infrastructure such as emails, crm, and list building activities.
Then you can move on to nurturing your campaign. This includes listening, learning, revising and executing. You're main focus in this step is to make your offering stronger, update your messaging, and collect testimonials and referrals.
And finally you can jump into harvesting where you roll out your updated offering to a wider audience. Continue to improve on what's working and then start all over again adding new marketing layers one at a time.
The goal in all of this is to keep a sharp focus on profit driving activity, while building repeatable processes and learning that can grow your business.
Enjoy the episode! Listen now at www.brandsonbrandsonbrands.com
XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, which teaches you how to create a visually engaging online presence through video content. And you can find more of her blogs and video content at XayLiBarclay.com.
In this episode, XayLi discusses what it takes to make videos from start to finish, the value of having clarity of purpose and mindset, how to make a genuine impact in the digital space, and how to develop a personal brand.
The Finer Details of This Episode:
- How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions.
- Why she started teaching courses about creating video content.
- What the value is of creating video content.
- How to use live video to nurture your audience.
- What got XayLi started on teaching course creation.
- Some core lessons on getting started with creating video content.
Quotes:
"I just didn't want to leave my baseline in the hands of someone else."
"If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you."
"Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward."
"I want to help more people. That kept me going."
Guest Links:
For XayLi's video lessons - www.startshootgrow.com
For XayLi's content - www.xaylibarclay.com
For XayLi's free course - www.camfidence.com
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
If you’re aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/.
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Happy Thanksgiving! Just taking a little time this episode to express my gratitude for your support this past year. We're celebrating as the Brands On Brands On Brands podcast hit #61 on the iTunes charts for marketing this week. This is driven 100% by the support of my great community and the awesome guests that have blessed the show.
We also dive into the top 5 interviews that are on my "dream board" for the future.
1) Michael Jordan - about how he redefined what it means to be a personal brand and about building a cult following around basketball and shoes.
2) Kris Jenner - about orchestrating attention across traditional and new media channels and about starting the next generation of reality celebrity entertainment.
3) Tony Robbins - about building impact through community building and live events.
4) Lady Gaga - about creating intrigue and excitement by standing out and pushing social norms
5) Oprah Winfrey - about how she turned her daytime talk show into a massive media company. And because she's Oprah.
More details in the episode. Listen up and have a great holiday!
www.brandsonbrandsonbrands.com
Brian Schulman is the founder of Voice Your Vibe: part consulting firm for those looking to livestream on LinkedIn, part livestream itself. Dubbed the “godfather of LinkedIn video,” Brian was one of the first people to go live with video on LinkedIn. He actually took up previous guest Goldie Chan’s (episode 075) challenge to go live, and now he’s a top voice and top video creator on LinkedIn—not to mention one of Forbes’ featured entrepreneurs.
In this episode, Brian discusses LinkedIn’s advantages as a streaming platform, reveals his personal challenges growing up, and explains how LinkedIn users can network with each other in person.
The Finer Details of This Episode:
- The reason Brian sees the relatively small number of people streaming from LinkedIn as an advantage.
- What about LinkedIn stood out to Brian compared to so many other streaming platforms?
- The one thing Brian says people need to understand before bringing their material to LinkedIn.
- What initially held him back from taking on Goldie Chan’s challenge—and how he pushed through in the end.
- What it was like growing up and how he found strength in self-knowledge.
- What people fundamentally misunderstand about building relationships through LinkedIn.
- An overview of just some of the courses Brian offers through LinkedIn.
- How does Brian make himself comfortable in front of the camera?
- What is a LinkedIn Local and why you should consider going to the nearest one.
Quotes:
“It is the most organic opportunity to take advantage of.”
“I didn’t come to LinkedIn to do business—I came to LinkedIn to achieve my Why.”
“I want to tell a good story because everyone loves a good story.”
“It’s supposed to be terrible: it’s your first video!”
“It’s not rocket science; it’s being human first.”
“I’ve spent thousands of hours learning how to just get comfortable being uncomfortable.”
“I found a voice I never knew I had.”
Guest Links:THIS… Is LinkedIn Video - https://www.linkedin.com/pulse/linkedin-video-brian-schulman/
Voice Your Vibe - https://linkedinmasterclass.thinkific.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
If you're aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/.
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
This week I dive deeper into how to land a guest spot on a top 100 podcast. We had so many amazing ideas shared with us in the previous episode, that I wanted to highlight a couple and add some more perspective.
Now don't be surprised that we talk a lot about mindset. If you want to get on to a top 100 podcast as a guest, you need the right mindset to succeed. We talk about patience, human connection, adding value, gratitude, intention and much more. These concepts make the difference between succeeded and failing.
However, there are plenty of actionable steps you can implement as well, after you have the right mindset. Those more tactical ideas you can access in Nicole Holland's FREE course called "Get That Yes".
If interested go to:
www.brandonbrands.com/nicoleholland
Podcast guesting is a great way to get your name out there, build your influence, grow your audience, and become known. If you want to do it well, without making the easy mistakes along the way, learn from someone who know's what they are talking about.
Have a great week!
If you are interested in working with Brandon to build and launch your own podcast, apply at:
www.brandonbrands.com/apply
As always you can tune in for more episodes of the podcast at:
www.brandsonbrandsonbrands.com
Nicole Holland is a business owner, coach, and a top-rated podcaster on her own self-titled show, where she dispenses vital business strategy tips to her listeners. After years of working on her own show and with other podcasters, she knows the right and wrong ways to leverage the PR potential of this growing medium.
In this episode, Nicole breaks down how you can make the best case for yourself as a podcast guest, reveals her biggest pet peeve when it comes to spreading awareness of your brand, and explains why it’s okay to start small.
The Finer Details of This Episode:
- How going on other people’s podcasts taught Nicole that being a guest is an incredibly effective method for building your brand.
- Some of the barriers you should prepare for if you aim to guest on other shows.
- Nicole gives us the lowdown on her upcoming ebook that will help readers tailor the best possible pitch for their podcasts.
- Figuring out what other hosts want so you know what kind of value you can provide by guesting.
- Why you need to stop “cold-pitching” podcasts to other hosts.
- The reason you should start off guesting on smaller shows than go for a big one on your first try.
- Nicole helps you figure out which of her programs is best for your goals.
- Her parting advice for what you should and should NOT do when looking to grow your podcast influence.
Quotes:
“When you wow and impress and do good by somebody, they are gonna hand-deliver you to other people who can help you too.”
“Just because you want to be on a show, doesn’t mean it’s gonna be easy—but it can be done.”
“Pay attention to how the host is already demonstrating that they want to receive a potential ‘great fit’ guest.”
“Downloads are only one aspect.”
“If we’re not getting you an ROI, I don’t want your money.”
“If you aren’t getting the ‘yes’ from the host, then something’s wrong.”
“Prove your process, prove your thesis, then come back and take the course.”
Guest Links:Nicole’s homepage - https://thenicoleholland.com/
Enrol in Nicole’s FREE Get That Yes program - http://brandonbrands.com/nicoleholland
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
It's our 80th episode and this week we talk about surviving entrepreneurship. There are a lot of challenges when you go out on your own and try to build your own business. This dives into some of the keys to getting through all the mental hurdles you have to jump in your first year of business.
We highlight some of thoughts from Travis Chappell from a previous show (episode #005) about keeping the promises we make to ourselves, trusting the process, investing in your ideas, and pushing through the hard times, even when you are the only one who cares about your idea.
There's true freedom in commitment. Only when you release yourself to the process and push through the hard times, can you reap the rewards of your hard work.
www.brandsonbrandsonbrands.com
Marking a milestone, this episode of Brands on Brands on Brands is the first to be recorded from a Facebook livestream! Our guest for this special occasion is Paddy McGill, head of partner and affiliate marketing at Thinkific, a software platform that makes it easy for entrepreneurs and small business owners to design and distribute online courses. Paddy’s years in online marketing have taught him there’s really no limit to what kind of course you can put out into the world—the secret is finding your niche and catering to its needs.
In this episode, Paddy discusses the essential ingredients of a successful video course, explains the vital relationship between courses and their communities, and breaks down the balancing act of submitting tactical instructional videos.
The Finer Details of This Episode:
- How Paddy thinks the spread of online courses will have an impact on the future of college and university programs.
- What’s the difference between the online courses Paddy specializes in and the ones offered by colleges?
- Paddy lays out his ingredients for a successful online course.
- Do courses grow out of communities or vice versa?
- How to optimize your courses to ensure people are getting the results they need.
- Really figure out who you’re trying to reach with these courses and cater to them—don’t be afraid to seek a niche!
- How Paddy and his colleagues go about determining if a course has value or not.
- On the benefits of testing the waters before you actually launch your course.
- What are the most offbeat and unique courses Paddy has seen in his time?
Quotes:
“It’s been just a whirlwind of learning.”
“The end game, always, is to deliver a transformation for that user.”
“Competition is actually a really good sign that there is market demand for what you do.”
“Your story is an important part of your course.”
“The course marketplace is a great way to generate leads for your premium product.”
Guest Links:
Thinkific - https://www.thinkific.com/
Check out the free 1-month trial of Thinkific Pro & Growth at https://learn.thinkific.com/try30/
Paddy on LinkedIn - https://www.linkedin.com/in/partnerpreneur/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Building an engaged email list is the difference between having a business and having a following.
In this episode, we talk about list building and the role it plays in your marketing and branding.
Everyone is excited about social media these days. And they should be excited because it's a great discovery platform. But the step that often gets missed is converting the people who are following you on social media into email subscribers.
It's important because an email list is an owned point of contact that you control. Once you have someone's contact information, you can use that as you see fit to tell your story, build trust with your audience, and sell your products and services.
The problem with social media is that you are not in control. You can post to your million followers, but the platform controls how many of those followers are shown the content. That content you are spending time creating, may only be shown to 2-3% of your following.
Oh and they can change the algorithm and drive that lower whenever they feel like it. Not to mention that they can delete your account with zero explanation or recourse.
The best way to protect against that happening is to provide value to that audience on social media in exchange for their contact information. The best way to control the future of your business to control your list.
It's a simple but often overlooked concept. And if this inspires you to take action and refocus your efforts, I've done my job!
www.brandsonbrandsonbrands.com
Rick Steele is the founder and chief marketing officer of Select Blinds, an online retailer specializing in the very best in window fashion. His company was one of the very first blinds retailers to go totally cordless in their designs, and within 10 years of launching they were able to grow revenue to over $65 million. Rick is also an expert on Internet traffic and conversion rates and believes that it’s essential to face adversity if you want true personal and professional growth.
In this episode, Rick discusses how he went from selling Beanie Babies to selling blinds, elaborates on his decision to take a risk and invest in cordless blinds, and explains why he believes nothing good ever comes from being comfortable.
The Finer Details of This Episode:
- What are some elements of ecommerce that we take for granted today that were much harder to pull off when Rick was starting out?
- The reason Rick chose to specialize in blinds rather than other retail products.
- Why Rick decided to sell his products and only his products through his website early on.
- The series of events that led to Rick appearing on Extreme Home Makeovers.
- The vital reason Select Blinds invested so much time and effort into creating cordless products and why Rick is okay with the growth it cost them.
- How Select Blinds got creative when it came down to competing with Amazon.
- Rick relates Select Blinds’ misadventures in outsourcing and what lessons he took away from that experience.
- Why Rick has an entire series of marathons lined up for the coming year.
Quotes:
“Everything kinda originated out of my one-bedroom house, and we’re now sixteen years into this game selling blinds.”
“You have to create your own social proof.”
“Truly it’s about the social proof it creates, and as marketers it’s up to us to create that.”
“That’s all business is, that’s all marketing is: it’s solving a problem.”
“Only outsource to automation and products that you know will make your life better.”
“Everything that’s happened to me in my life has come through adversity.”
Guest Links:
Select Blinds homepage - https://www.selectblinds.com/
#GoCordless - https://www.selectblinds.com/gocordless.html
Rick’s email - rick@selectblinds.com
Rick on Instagram - https://www.instagram.com/ricksteeleofficial/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
The key to growing your brand awareness and your business leads is your ability to leverage paid and organic media. Today we talk about the difference between the two, when to use each of them, and the advantages of each approach.
For organic media, it takes a longer time to build traction. But overtime, there are massive benefits to having an owned media footprint that you control. The key to organic media is to be early to adopt fast growing new channels, to focus on engagement with your audience, and to commit to a long-term consistent presence.
For paid media, it's a more cluttered environment and takes more work to stand out from the crowd. But when you invest strategically against your core audience, you can build an audience much faster than you can with organic media. The key to paid media is to be smart about how you execute and measure your performance and to focus on ROI and converting new leads into long-term customers.
We dive into these topics and more in this weeks episode.
If you are interested in podcast coaching you can go to www.brandonbrands.com/apply
Or you can participate in the free 30 DIY Podcast challenge at www.podlifechallenge.com
www.brandsonbrandsonbrands.com
Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents.
In this episode, Goldie recalls the resistance she faced when she decided to make video content LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you’re best suited for.
The Finer Details of This Episode:
- Goldie discusses her “LinkedIn-first” streaming platform and some of the other content creators she’s involved with.
- The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had?
- How she dealt with other people’s concerns that going exclusive with LinkedIn was a bad idea.
- Why the idea of “social media with purpose” fuels much of Goldie’s work.
- What Goldie does to keep her work fun and what she believes is the great irony of content creation.
- The reason innovation motivates Goldie more effectively than simply desiring success.
- Why how you played around as a kid can give you a good indication of what type of content creation you’re best suited for.
- One memorable moment on the job that brought self-described introvert Goldie out of her shell.
Quotes:
“It was just such a fun time to be an early creator on a platform.”
“You can create really thoughtful, meaningful, helpful content on LinkedIn.”
“I think the most fun thing to do is to help people understand better their brand, or the brand that they’re part of and trying to build.”
“I really wanted new creators to feel welcome.”
“I am still trying to understand fully how the last two years have radically changed my life.”
Guest Links:
Goldie’s website - https://www.goldiechan.com/
Goldie on LinkedIn - https://www.linkedin.com/in/goldie/
Goldie on Twitter - https://twitter.com/GoldieChan
Goldie on Instagram - https://www.instagram.com/goldiecylon
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
What are the core ingredients in building a personal brand? Where do you start? How about with content, community, and impact.
Today we talk about why those three steps are so important in developing a personal brand. We also talk about how each of these steps are interconnected and feed into each other.
We also cover 3 important rules:
-
Content needs a platform
-
Community needs communication
-
Impact needs to come from solving the challenges of your community
For those of you interested in the 30 day podcast challenge mentioned in the episode, go to www.podlifechallenge.com to sign up.
www.brandsonbrandsonbrands.com
Ai Addyson-Zhang, Ph.D. is the creator of Classroom Without Walls, which provides entrepreneurs and digital marketers with the tools and strategies they need to get a foothold in the rapidly growing online marketplace. A former associate professor of communications studies at Stockton University, Ai realized that she could reach and educate people beyond the confines of academia. Her desire to reinvent traditional classroom teaching led to Classroom Without Walls, which she livestreams every Wednesday at 2PM PST.
In this episode, Ai discusses what pushed her to trade her physical classroom for a virtual one, reveals what surprised her about modern social media usage, and has you really consider what you want out of livestreaming.
The Finer Details of This Episode:
- Ai lays out the many ways people are utilizing livestreaming in their brands or businesses today and explains what it was like for her to go live for the first time.
- Why it’s worth taking the time and effort to assemble a clean and reliable streaming setup.
- What spurred Ai to leave her conventional teaching career and embrace a livestreaming platform?
- Ai explains what really surprised her about her former students’ relationship with social media.
- Ai’s tips for expanding your livestreaming audience and drawing guests to your show.
- The reason you should figure out methods of repurposing your own content.
Quotes:
“If I want to teach this, I cannot just be a teacher. I have to be a practitioner.”
“I really think… our educational system doesn’t really encourage our teachers to become practitioners.”
“Taking action gives us clarity, momentum and confidence.”
“Quality is a lot, lot, lot more important than quantity.”
“Treat every single person as a VIP.”
Guest Links:
Classroom Without Walls - https://www.classroomwithoutwalls.ai/
Ai on Twitter - https://twitter.com/aiaddysonzhang
Ai on LinkedIn - https://www.linkedin.com/in/aiaddysonzhang/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
What sets you apart in your industry? If you haven't started to figure that out, this is the episode for you.
Today we dive into how to get started building authority and influence. Specifically, we cover the idea of finding your voice and sharing your perspective. It can be daunting if you don't know what steps to take. But you'll never have it all figured out. So the first step is... to take the first step!
We talk about how to take your first step creating content in the formats that work for you to get you moving towards your goals.
For those of you interested in the 30 day podcast challenge mentioned in the episode, go to www.podlifechallenge.com to sign up.
www.brandsonbrandsonbrands.com
Ross Brand is a former radio broadcaster and a “pioneer” in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production. Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool.
In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it.
The Finer Details of This Episode:
- What it was like going live the first time for Ross and how he gradually became less camera-shy over time.
- Ross’ advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones.
- The differences between condenser and dynamic microphones and what each means for your recording setup.
-
- Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB
- How Ross got into broadcasting to begin with and why he views it as a way to build new relationships.
- Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode.
- What you can do to engender relationships and networking via livestreaming.
- Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think.
- The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling.
Quotes:
“The heart of the content is really in the conversation.”
“It’s not as important how many people show up as can it help you convert more leads.”
“There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren’t using it yet.”
Guest Links:
Livestream Universe - http://livestreamuniverse.com/
Livestream Deals - https://livestreamdeals.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/fb
And please leave a rating and review on iTunes!
"If you want it bad enough, and if you are not afraid of sucking at first, podcasting is for you."
"If you have a personal brand, you have to be speaking to who you were yesterday."
These are the messages that stood out from my conversation in episode #069 with Zachary Babcock. We dive into what mentality you need to have to be successful at podcasting and the value of investing in your own growth.
If you want to join one-on-one coaching with Brandon to launch your first podcast, go to www.brandonbrands.com/apply
If you want to join the #PODLIFECHALLENGE and get tips to start your podcast yourself, go to www.podlifechallenge.com and I'll send you my DIY step-by-step guidance.
www.BrandsOnBrandsOnBrands.com
After turning his life around following a stint in prison, Zachary Babcock launched Underdog Empowerment, a resource for other entrepreneurs looking to build a personal brand and earn passive income. Zachary is also the host of Underdog Empowerment, a top 200-rated podcast on iTunes where he chats with other advertising and marketing professionals—as well as celebrities and athletes—about how you can stand out as an entrepreneur in a competitive and super-saturated market.
In this episode, Zachary discusses the twists and turns his life had to take to get to where he is now, distinguishes being nice from being helpful, and emphasizes the importance of being vulnerable if you’re going to get ahead.
The Finer Details of This Episode:
- How Zachary turned his frustration into the Underdog Empowerment Movement and helps entrepreneurs who work with him.
- Why Zach walked away from his network marketing and life coaching jobs.
- The defining moment that made Zach reconsider his situation and want to turn his life around.
- How pain became a primary motivating factor on Zach’s road to success, and why he thinks emotional intelligence is key to turning things around.
- Why Zach believes getting yourself a mentor is an irreplaceable asset on the road to successful entrepreneurship.
- How one of the toughest decisions Zach ever made turned out to be one of the best in the long run.
- Why becoming a successful podcaster means getting over your fears of failing and imperfection.
- Zach’s philosophy for attracting your ideal, high-paying customer.
- The reason Zach views outsourcing as essential to establishing a successful business.
- What’s the difference between making someone happy and doing something good for them?
- Why being vulnerable is vital to making your mark as a personal brand.
Quotes:
“I knew my reasons why I had to make it happen, and ever since that moment I’ve been moving in a completely different direction.”
“My failure and success is all on me.”
“If you’re afraid of sucking at first, then podcasting is not for you.”
“After you get clear on who it is who you serve, then the offers become easy because you know what they want and you know how to talk to them.”
“As soon as you start bringing on help it becomes addicting because you get so much more time and freedom back.”
“If you share those flaws and rip your own self apart, what can somebody else do to you at that point?”
Guest Links:
Underdog Empowerment homepage - https://underdogempowerment.com/
Underdog Empowerment Podcast - https://underdogempowerment.com/podcasts/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
"Tenacity in sales and marketing is the number one thing that keeps entrepreneurs from achieving their financial and business goals."
This is the message that stood out from our conversation in episode #067 with Kelly Roach. We dive into this concept and what actions we can take to be more tenacious in our businesses.
www.brandsonbrandsonbrands.com
Kelly Roach is a professional coach known throughout the industry as “The Business Catalyst.” Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Success Radio podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media.
In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation.
The Finer Details of This Episode:
- How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services.
- Kelly’s advice for those looking to make a significant shift in their career and overcoming the fear that holds them back.
- The difference between productive and non-productive tasks and understanding the “80/20 rule” that will get you ahead.
- What business owners need to understand about using social media effectively.
- Kelly’s path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs.
- The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals.
- Why consistent service was essential to Kelly building her brand and reputation as a coach.
- How to successfully scale up your business by building and curating a healthy community around it.
Quotes:
“If you’re stuck at a certain plateau in your business for any period of time, there’s something you’re not seeing.”
“There’s no time for scrolling if you actually want that to convert into a viable income stream for you.”
“I never had anything handed to me and I think that’s the best thing that ever happened to me.”
“You were given the dreams that you were given because you were intended to achieve them.”
“If you show up for people, they’ll show up for you.”
Guest Links:
Kelly’s homepage - https://kellyroachcoaching.com/
Unstoppable Success Radio podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/
Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Talking about the tools out there like Email marketing and CRM that help us grow our business. Specifically, we dive into one big take away from my conversation with Jon Ferrara, founder of Nimble, and the godfather of CRM tools.
How do you decide what you are going to say to your customers once you have a great CRM system set up? We dive into how to tackle that question head on leveraging the power of spam. How to use spam as a benchmark to determine best practices.
www.brandonbrands.com
Jon Ferrara is the of founder Nimble, the hit customer relationship management (CRM) software company. Jon helped to pioneer CRM systems and learned early on that the tools we use to keep track of customer information and records are essential to building strong relationships with the people we sell to and help us stick out from the competition in their minds.
In this episode, Jon discusses the ins, outs, ups and downs of CRM, explains what Nimble in particular brings to the marketplace, and describes his chance encounter with a famous musician that shaped how he thinks about his work.
The Finer Details of This Episode:
- Jon breaks down the particulars of CRM and what those systems have meant to his career.
- What are some of the issues modern CRMs run into, and how does Nimble address them?
- Jon’s process for establishing your brand as the first and foremost option in the minds of potential customers.
- Some of the bad habits that sale people listening to this episode should try to avoid when pitching to prospective clients.
- Exploring the “Dunbar limit” and what it means for networking with customers.
- What prompted Jon to turn Nimble from an idea into an actual program that has changed how salespeople interact with customers?
- What about Jon’s line of work really makes his day, and what one of his doctor’s celebrity patients made him realize.
- Why having a central brand network is key to your company’s success.
- The reason “shut up and listen” might be the most important decision you make when engaging with potential customers.
Quotes:
“Your job on this planet is to grow by helping other people grow.”
“People don’t buy great products, they buy better versions of themselves.”
“I think we’re going through a renaissance in relationships through the evolution and revolution of social media.”
“People need to see your eyes and your face because that’s how they connect to you.”
“If you add value to others at scale, you can get anything that you want in life.”
Guest Links:
Nimble homepage (use the code JON40 to get 40% off your first three months of Nimble) - https://www.nimble.com/
Jon’s email - jon@nimble.com
Jon on Twitter - https://twitter.com/Jon_Ferrara
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
In this episode, we talk more about the importance of having systems and processes in your business. We also dive into the value of investing in yourself, finding your voice, and building a personal brand.
We also talk about the Human Worth Project. We're on a mission to help dreamers realize their ambitions. Through mentorship, resources, education, and tools, we hope to empower people to take their first steps towards building their personal brand.
A personal brand is the #1 thing you can do to position yourself, build your reputation, and grow your influence. And a great way to get started on your personal branding journey is with podcasting. To find out why, give the show a listen!
To join connect with Brandon, join the Brand Growth Community on Facebook by going to www.brandonbrands.com/fb
For access to all of Brandon's free tools and resources, you can now go to www.brandonbrands.com/resources to download today!
If you are liking the show, please remember to subscribe, rate, review, and share!
This week, we have more systems, more processes, and more tools for podcasters to use to grow their audience and the business behind their podcast.
One of the tactics I'm a huge fan of is building your list of customers. Today we talk about how you can start figuring out how to leverage tools and systems to build awesome content that you can offer to your customers in exchange for their contact information.
That's what this whole thing is about. You need their contact information. And the way to get that is by providing some sort of value upfront.
If you want my tips to accomplish that, listen to the episode and download the step-by-step guide at:
www.brandonbrands.com/podguide
Thanks for listening. Remember to subscribe to the channel so you get the latest episodes each week downloaded straight into your listening app.
You are also welcome to connect with me directly by joining my Facebook group at:
www.brandonbrands.com/fb
Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. Brooke also co-hosts the podcast Marketing Companion with Mark Schaefer, which covers a wide and informative variety of topics in the marketing world.
In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as explains how to carve out your niche on the web.
The Finer Details of This Episode:
- How Brooke sought out and went about collaborating with Mark Schaefer.
- What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business.
- When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product.
- Why templates are key to streamlining your work as a marketer and getting the most bang for your buck.
- Some of the tools and content management systems Brooke uses in her marketing work.
- What factors you should consider when seeking out a branding specialist for your own company.
- Who is Brooke and B Squared Media’s ideal client?
- Why Brooke and her colleagues offer “customer care” as opposed to “customer service.”
- The reason Brooke went from thinking selling was more important than branding to the other way around.
Quotes:
“You wanna work smarter, not harder with your content.”
“As an entrepreneur, anytime you can save time and save money, that’s a golden ticket for a win.”
“You need to be the Goldilocks of social media tools… go find out which is just right for you.”
“No one can be your brand the way you can.”
“How are you going to tie those efforts to actual business outcomes?”
“Really smart branding also sells without selling.”
Guest Links:
B Squared Media - https://bsquared.media/
Get your free B Squared Media “swipe file” - https://bsquared.media/swipefile/
Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/
Brooke on Twitter - https://twitter.com/BrookeSellas
Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Five years ago was the best time to start a podcast. The next best time is now. Rocket your reputation, your network, your authority, your experience, your confidence, your community, and your leads all with podcasting.
Now I'm not going to tell you it's easy. It takes a lot of work to do it well and a lot of time to get it done. But the the rewards are worth the investment.
Today I'm excited to talk about what's been going on with my podcast, how I plan to help other's get their podcast started, and my goal to save people time on production and editing so that they can focus on promoting their show and growing their list.
I have some simple steps that I've shared out to promote new podcast episodes, but this is just a teaser. You are welcome to download it at www.brandonbrands.com/podguide
But the real value is in joining the list of subscribers so that as I drop the full length tutorials, templates, guides, and other resources, you'll have the first round access.
I also will be working with a select group of podcasters in a beta training program to build out the promotional muscles of your podcast. You can email at brandon@brandonbrands.com if you are interested in coaching.
For more access to me and my community, join the Brand Growth Community on Facebook at www.brandonbrands.com/fb
Please remember to subscribe, rate, and review the podcast if you find it valuable. Thanks!
In this episode, we talk about how to create a personal brand that supports your business, builds credibility, and generates leads. We dive into the specifics on creating content and building out your brand platform, and discuss the differences between social media and ownable media channels.
To learn more about personal branding and connect with Brandon directly, join the Brand Growth Community on Facebook. Go to www.brandonbrands.com/fb to find the group.
If you want to get started today, you can download Your Personal Branding Toolkit at www.brandonbrands.com/blogkit
Thanks for tuning in each week and don't forget to subscribe, rate, and review the show to show your support!
Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast.
In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes.
The Finer Details of This Episode:
- What inspired Brittany to help others spread their influence across LinkedIn?
- The biggest lessons about personal branding that Brittany took away from working with Gary Vaynerchuk.
- Why Brittany thinks of personal branding as an “insurance policy.”
- How clarity becomes a foundational pillar in all successful personal brands.
- What you need to know about effectively niching down and drawing the crowd you want.
- Brittany debunks some persistent myths about personal branding and explains why it’s not selfish like some people think.
- The reason Brittany thinks the relationship between branding and selling is a symbiotic one.
- What other personal brands does Brittany look up to?
Quotes:
“If you have a job and you work for a living, you’re monetizing your personal brand.”
“Own your name before somebody goes and does it for you.”
“The more you actually niche down and get specific, the easier it is to grow.”
“It’s not selfish if what you’re putting out is of service to somebody.”
“The more you speak up and use your voice, the more confident you get.”
“Selling is the art of mixing branding and sales.”
Mentions:
Gary Vaynerchuk
Guest Links:
Brittany’s homepage - https://www.brittanykrystle.com/
Beyond Influential Podcast - https://www.brittanykrystle.com/category/podcast/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Have you found your niche? Should you have a niche? Is it possible to niche down too far? In today's episode, we discuss how you can leverage your community to discover what products you should build and how to niche down.
We also cover the balance between creating a niche product vs creating a niche personal brand. Sometimes you can find a way to keep your branding and content broader, while providing solutions to your community that solve problems at a more niche level.
If you are just getting started on your personal brand, you can download Brandon's Personal Branding Toolkit at www.brandonbrands.com/blogkit
To connect with Brandon directly, join his Facebook group, the Brand Growth Community, at www.brandonbrands.com/fb
As always remember to subscribe to the podcast, leave a rating and a written review, and tell your friends if you like what you are hearing!
www.brandsonbrandsonbrands.com
Creating content is hard! Creating content that moves your business forward is even harder, but it can be done! In this weeks episode of Brands On Brands On Brands, we discuss four steps to create killer content that converts.
The four steps we dive into on the show are:
-
Choosing the right content formats
-
Creating consistency that you can count on
-
Content plan creation
-
Setting goals for your content
And if you like these tips and want to dive deeper into how to create content that drives leads, I'll be teaching a lesson this month live within my Facebook group, the Brand Growth Community. You can join today at www.brandonbrands.com/fb
If you'd are just getting started with creating content and want some tools to help get you started you can download my Personal Branding Toolkit at www.brandonbrands.com/blogkit
As always, thanks for listening and don't forget to subscribe to the podcast, leave a rating and review, and share it with your friends!
www.brandsonbrandsonbrands.com
Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He’s also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. Brian believes that social media is fair game for everyone and that you don’t need to be an expert or thought leader to succeed online.
In this episode, Brian reveals what opened his eyes to video’s potential, explains why he stresses authenticity in every avenue of your work, and discusses why we can’t just blame technology for the world’s problems.
The Finer Details of This Episode:
- Why “Press the damn button” became Brian’s rallying cry for his brand and how it reflects his skepticism toward perfectionism.
- How livestreaming pushed Brian to embrace the medium of video for his work.
- Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible.
- The reason why focusing on a desired audience, rather than where you feel comfortable, leads so many storytellers astray.
- The short- and long-term importance of authenticity in every possible interaction and presentation you’re a part of.
- How Brian earned the title of “Pager-Wearing Millennial” and why he’s proud of it.
- Brian’s advice for listeners who are committed to a niche, and also why you shouldn’t be afraid to keep your options open.
- Brian explains why consistency is key to online success right now.
- Why he doesn’t think social media is the real cause of many ills in modern society.
Quotes:
“I like connecting great people with great people to do great things.”
“I believe every person has a story to tell.”
“We have to stop thinking as a marketer and start thinking as a storyteller.”
“I can’t say that I was passionate about every job that I’ve ever had, but I found a way to be passionate about the work I was doing.”
“If you aren’t real with who you are at your core, I truly don’t believe building a community is possible.”
“If we want the world to be more empathetic, we have to do it ourselves.”
Mentions:
Fiverr
Guest Links:
iSocialFanz - https://www.isocialfanz.com/
FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/
Just Try This Podcast - https://anchor.fm/just-try-this
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
This week we've been talking a lot about productivity and efficiency within our businesses. Brandon dives into some of the things he's doing right now to continue to make his business more efficient.
In trying to make better use of his time, Brandon has spent this week grounding himself in the priority projects that need to move forward to help grow the business.
Every Friday, continue to go behind-the-scenes with Brandon on his journey to build his brand.
To connect with Brandon and his community of entrepreneurs, marketers, and creators, go to www.brandonbrands.com/fb to join the Brand Growth Community on Facebook.
Please remember to subscribe, leave a rating and review, and share this show with your friends!
In this episode, we discuss the easy ways anyone can get started today building their personal brand. Brandon shares the tips and tricks that helped him build his brand so that you can skip ahead and do the same thing much faster.
The theme this week was business productivity and efficiency. And the key to unlocking your efficiency is by starting today and leveraging the tools that can help you get started.
If you'd like to get Brandon's list of recommended tools, go to www.brandonbrands.com/blogkit and fill out the 2-second form to get your free download.
At that link you will also find the link to brandon's blog post that tell's his full story on how he got started.
As always, if you'd like to connect with Brandon as well as his community of entrepreneurs, you can join the Brand Growth Community on Facebook by going to this link:
www.brandonbrands.com/fb
Thanks for tuning in each week. Don't forget to subscribe to the podcast to get new episodes each week and leave a star rating and review.
www.BrandsOnBrandsOnBrands.com
Yvonne Heimann is CEO of Pacific Crest Media, which helps its clients develop a recognizable online presence, as well as the owner of and mentor at Ask Yvi, her own efficiency consulting firm. Yvi helps entrepreneurs determine the most effective ways to make their businesses work for them rather than the other way around, and is on a mission to help with “bulletproofing” your business—essentially making sure your business can run in your absence in case of emergency or another priority.
In this episode, Yvonne discusses the very personal loss that shaped her path in life, explains how experimentation factors into nearly every part of her day, and emphasizes the importance of establishing trust with your customers over nearly everything else.
The Finer Details of This Episode:
- Yvonne explains how she helps her clients out by effectively becoming a project manager for their businesses.
- The family tragedy that made Yvonne realize how her business wasn’t secure in the event of an emergency.
- How efficiency and experimentation are as much a part of Yvonne’s life as they are part of her work with clients.
- Yvonne describes the origin and underlying ethos of her Bulletproof Business Planner.
- Boundaries and the right tool: the secrets to Yvonne’s success communicating with others.
- The highs and lows Yvonne encountered launching and building up her business, as well as how her successful Facebook community developed.
- Why regardless of how technology evolves, you will always need to network effectively in order to succeed.
- Whether Yvonne thinks branding or selling is more important, and why it isn’t a necessity to stay “relevant.”
- Why knowing a customer trusts her is the best testimony Yvonne could possibly receive.
Quotes:
“As long as you’re interested in a person you’re always gonna come up with a couple questions.”
“The right tool is the one you actually use.”
“From funny topics to disgusting topics, I’ve always been an open book. If you ask me you’re always gonna get an answer.”
“I don’t want you to put it off ’til tomorrow because we don’t know if tomorrow is gonna be there.”
“You can make it happen but you can’t do it alone.”
Mentions:
Asus, Canon, Keurig, Ikea, Google
Guest Links:
Ask Yvi - https://askyvi.com/
Ask Yvi on Instagram - https://www.instagram.com/askyvi/
Ask Yvi Facebook page - https://www.facebook.com/askyvi
Ask Yvi YouTube profile - https://askyvi.tips/aytsubscribe
Bulletproof Business Planner - https://shop.askyvi.com/
Pacific Quest Media - https://pcm.cc/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Brands on Brands on Brands marked its 50th episode earlier this week—see Brandon’s interview with Oren Klaff. In light of this milestone, Brandon is taking a step back to put into perspective just how far he’s come with the show, how he’s branched out, and what are the most valuable lessons he’s taken away from it so far. He also discusses how having your own podcast just might be the most powerful networking tool in your possession.
In this episode, Brandon impresses why you should give his Brand Growth Community a look if you want to become more involved online, reminds you that you don’t need to be an expert to be a good podcast host, and discusses the lessons he’s internalized after hosting his own live show.
The Finer Details of This Episode:
- Brandon’s reminder that you should join his Brand Growth Community on Facebook at https://www.facebook.com/groups/BrandGrowthNow/.
- Remember that your podcast doesn’t have to come from an area of expertise—your interest is enough to propel conversation if you find the right guests and topics.
- What Brandon’s been learning and gaining from his recent weekly live shows (Wednesdays @ 1PM PST at BrandGrowthLive.com).
- Brandon lays out the “secret sauce” to building your reputation and authority online.
Quotes:
“I think everyone out there should have a podcast.”
“It’s mind boggling how much I've grown simply because I got out there and started asking questions to people that wanted to answer them.”
“The opportunity’s right there. It’s not the hardest thing to do.”
Links:
Brand Growth Live - http://www.brandgrowthlive.com
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
In his interview with Brandon earlier this week (episode #050), sales expert Oren Klaff laid out why every entrepreneur and salesman needs their own “Winter is Coming”—Game of Thrones fans may know what he’s talking about. Essentially, you need to impress to your customer that a certain scenario or problem is inevitable, and that your product or service is the solution they need for when the time comes. But on that note, what solution do you have yourself when the winds of work change?
In this episode, Brandon takes an honest look at the shifting nature of modern work, discusses his old fears of irrelevancy, and explains how pursuing his own brand has afforded him a degree of independence.
The Finer Details of This Episode:
- Why big corporations might not be as well-prepared to deal with sudden changes and paradigm shifts as you might think.
- How the Internet and modern technology is changing the rules regarding standardization, specialization, and how rare or common your skillset is.
- The “journey of small steps” Brandon took to become less dependent on the corporate world and more viable as an entity on his own.
- If you have your own worries about adapting to the changing tides of business, or if you’ve actually successfully dealt with that turbulence, let Brandon know at brandon@brandonbrands.com!
Quotes:
“I needed to find a way to put myself out there in a way where I am no longer a resume—I am now a brand.”
“Think about how to start building your own personal brands before you have that decision made for you.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Live Facebook FAQ every Wednesday @ 1PM PST https://www.brandgrowthlive.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).
In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality.
The Finer Details of This Episode:
- Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it.
- How do you influence customers in an era where no one really wants to be sold to anymore?
- Oren breaks down the key piece of advice at the heart of Pitch Anything.
- Oren’s method for planting the seed of an idea
- What are “pre-wired ideas” and how do they work?
- Why every industry and line of business needs its own “Winter is coming” to innovate and survive.
- Oren discusses the different layers of your persona that make you compelling.
Quotes:
“Salespeople don’t know how to sell because today buyers don’t want to be sold.”
“People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.”
“The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.”
“Your value system that cannot be altered by a sales meeting is what makes you compelling.”
“Business, to me, is about relationships.”
Guest Links:
Oren’s homepage - https://orenklaff.com/
Pitch Anything - https://pitchanything.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Once you have the topical and technical aspects of your podcast taken care of, how do you get the word out? How do you make both your show and yourself known quantities? If you want people to listen to your show, it absolutely helps for people to know who you are and what you can speak confidently about. Thankfully networking, Apple Podcasts categorization and simply being a guest can go a long way to making your personal podcast brand stick out.
In this episode, Brandon considers a few ultimate podcast formats that may draw in different kinds of listeners, asks for your help in defining this podcast’s community, and explains how you can be an engaging and sought-out podcast guest.
The Finer Details of This Episode:
- Brandon’s exciting announcement about Brands on Brands on Brands’ latest ranking—and the best thing you can do to support the show.
- Taking a closer look at how Apple Podcasts categories have changed and what that means for this show and your own.
- Email Brandon at brandon@brandonbrands.com if you have any ideas for what he should call the Brands on Brands on Brands community of listeners!
- How going on other people’s podcasts can help you become a “person of interest” others want to seek out.
- Figure out which topics you can speak authoritatively on and make that your hook as a guest.
- Some alternate episodes Brandon is considering to bring more value to you listeners.
Quotes:
“Continue to engage and I’ll continue to bring everything I can to help you guys move forward.”
“It’s hard to be found if you’re not actually putting yourself out there to new places to be discovered.”
“You have to actually put yourself where the opportunity happens.”
Links:
Brand Growth Live - http://www.brandonbrands.com/live/
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Live Facebook FAQ every Wednesday @ 1PM PST https://www.facebook.com/brandonbrandsinc
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Brandon’s at a podcast conference this week—Podcast Movement in Orlando—to exchange tips with other podcasters, network with them and arrange interviews. It’s in these moments that he’s especially grateful for the value podcasting has brought to his life. Even if it’s just a side-hustle, podcasting can give you something outside of your usual job and help get you out of any rut you may be in. Moreover, helming your own podcast is a reliable way of making solid connections and expanding your own knowledge base, as well as that of your listeners.
In this episode, Brandon explains why it’s better to start with a subject you DON’T know rather than one you know inside out and reveals how a single podcast interview can provide even greater opportunities than a conference meet-and-greet.
The Finer Details of This Episode:
- Brandon breaks down what percentage of people listens to podcasts—and what that means for your own show.
- Start small, and instead of going with a subject you know top to bottom, go with a topic that you’re generally curious about and wish to learn more of.
- The trick to getting the first few guests onto your podcast.
- Let Brandon know if you start up your own podcast and how it’s going for you by sending a message to brandon@brandonbrands.com!
Quotes:
“Suddenly your network is working for you in a way that it never did in real life.”
“You getting on other people’s podcasts means that you now have credibility as the person presenting the content.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Live Facebook Q&A every Wednesday @ 1PM PST https://www.brandgrowthlive.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Mondays are when Brandon brings on accomplished and inspiring guests, and to start this week off with a bang he’s invited entrepreneur and podcast host John Lee Dumas. His show, Entrepreneurs On Fire, airs every weekday and is one of the most highly rated entrepreneurial podcasts on the charts right now. In addition, he launched the Podcasters’ Paradise community to help other aspiring hosts get their own shows off the ground.
In this episode, John explains his tips for making a mark in the podcasting world, reveals what he thinks is the weakest aspect of most podcasts, and discusses why being the best may not be as important as being the first.
The Finer Details of This Episode:
- Looking at how John was able to construct his own kind of Internet empire and earn over $100,000 in a month!
- John discusses his scale-independent, solutions-based approach to developing his podcasting community.
- How John saw a void in the podcast market and used his show to take advantage of it.
- Why podcast hosts shouldn’t be afraid to disagree with the guests they have on.
Quotes:
“At the end of the day, you’ve got to find your own, special, unique niche.”
“What can you be the best, the worst, the only at, from day one? That’s your thing.”
“The world is a collision of ideas. The world is a collision of opportunity. The world is a collision of people.”
Guest Links:
Entrepreneurs On Fire - https://www.eofire.com/
Podcasters’ Paradise - https://podcastersparadise.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Brandon found himself coming up short on ideas this week—ironic, considering his interview with Mike Allton about blogging and minisode about writing released just a few days ago. Thankfully, he made the most of this little mental drought by dedicating this week’s Freestyle Friday to sharing the process he uses to get out of a creative slump.
In this episode, Brandon reveals his most tried and true methods for kindly showing writer’s block the exit and invites you to send in your own solutions for stalled creativity.
The Finer Details of This Episode:
- Brandon walks us through the steps he used to get over his own bout of writer’s block this week and highlights which tactics helped him the most.
- How Brandon finds creative inspiration through both his successes and the obstacles he faces.
- Remembering that consistency is key to long-term success and just as important—if not more so—than putting out the highest quality content possible.
- Don’t wait for the last minute for your best ideas to percolate—take note of the little ideas that spring into your head every day.
- When in doubt, change up your setting.
- Email your own techniques for getting over writer’s block to brandon@brandonbrands.com (subject line: Ideas)!
Quotes:
“The simple solution to getting through [writer’s block] is talking about the struggle you’re having in the moment.”
“If you’re committed to being someone who creates content, doing it consistently every week is the work.”
“Look for little inspirations throughout your week, every week.”
Links:
Brand Growth Live - http://www.brandonbrands.com/live/
The Online Branding Checklist - http://www.brandonbrands.com/checklist/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Whether your business is big, small, or very personal, good writing is an essential skill for success. It’s possible to develop smooth, confident spoken delivery through time and practice, but writing is the perfect method for organizing and fine-tuning your thoughts.
In this episode, Brandon explains the benefits that writing blog posts have in creating long term credibility. In addition, Brandon is now hosting a live FAQ every Wednesday at 1PM PST on the Brand Growth Live Facebook page (https://www.brandonbrands.com/live)!
The Finer Details of This Episode:
- The advantages writing has in developing your brand voice over other forms like podcasts, videos, etc.
- Getting over the mental obstacle of wanting your writing to be perfect on the first go.
- Writing is an opportunity to solve your customers’ problems—tutorials, FAQs and blog posts are easy ways to answer the questions on their minds.
- How you can use your writing, regardless of form, to generate valuable leads as well as catalyze content.
Quotes:
“Start finding your voice and perspective and putting it into practice through writing.”
“You can have pieces of valuable information you can be handing out as people meet you.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.brandonbrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Mike Allton is the founder of award-winning blog and agency The Social Media Hat and a brand evangelist for Agorapulse, a social media management tool that helps people organize their content across multiple platforms. Known as “the Blogging Brute”—also the name of his own blog—Mike is part of 360 Marketing Squad alongside former Brands On Brands On Brands Guests Stephanie Liu (episode #008) and Jenn Herman (episode #020), specifically focusing on content marketing.
In this episode, Mike explains how to more effectively and efficiently produce content for your brand, reveals how you can use blogs to your advantage, and gives you tips for developing your own voice as a writer, even if it doesn’t come naturally to you.
The Finer Details of This Episode:
- How the 360 Marketing Squad got together and what Mike in particular contributes to it.
- Mike explains why blogging is such a valuable asset to building your brand, as well as where his “Blogging Brute” moniker came from.
- His technique for getting people who are normally averse to writing to more easily express themselves through blog posts.
- What benefits do blog posts have over Twitter, Facebook and other social media posts?
- Should you consider a contributor model for your blog?
- The subjects Mike is most interested in blogging about these days.
- How Mike was able to optimize the amount of traffic coming to his site.
- Mike’s tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base.
- Publishing more content earlier on so you can publish fewer but higher quality pieces in the long run.
Quotes:
“If we want to make money, that content has to drive people to a website, and once they’re on the website people need to read—they HAVE to read.”
“I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site.”
“Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day.”
“You’ve got a lot of information in your head and that’s what I want you to pour out in your blog posts.”
“There are no shortcuts to any aspect of marketing.”
Guest Links:
The Social Media Hat - https://www.thesocialmediahat.com/
Agorapulse - https://www.agorapulse.com/
Blogging Brute - https://bloggingbrute.com/
360 Marketing Squad - https://360marketingsquad.com/
Mike on Facebook - https://www.facebook.com/allton
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
It’s the end of the week once more and for this edition of Freestyle Friday, Brandon is following up on his interview with Dorothy Illson this past Monday (check out episode 42) and focusing on Facebook: how to advertise on it, what kind of content works best for it, and why you shouldn’t miss out on this valuable platform.
In this episode, Brandon discusses the impact each guest has on his show, reveals what he enjoys chatting about the most with his guests, and dives into some 2019 Facebook fun facts.
The Finer Details of This Episode:
- Brandon explains how a single guest can provide a wealth of information and opportunities.
- A closer look at Brandon’s new Brand Growth Live show on Facebook and YouTube and what you can get out of it.
- If you’re interested in going on the show, submit your application at www.brandonbrands.com/liveguest
- 10 Need to Know Facebook Marketing Stats for 2019
Quotes:
“You’re gonna have to find a way to drive people to see what you’re actually posting—otherwise, posting is a waste of time.”
“Make sure that when you’re building something and you’re posting something that you’re making it optimized for someone on their phone.”
“Take advantage of those things that help you perform a little bit better.”
Links:
10 Need to Know Facebook Marketing Stats for 2019 - https://www.socialmediatoday.com/news/10-need-to-know-facebook-marketing-stats-for-2019/547488/
Brand Growth Live - http://www.brandonbrands.com/live/
The Online Branding Checklist - http://www.brandonbrands.com/checklist/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Are you aiming to make yourself a million dollars in a year through your startup or small business? Then what you’re communicating to existing and potential customers is essential. Your brand’s message needs to do more than just list what your product or service is capable of—it has to demonstrate how it can change your customer’s life for the better. If you want to ensure that the message you’re putting out into the world resonates with your ideal audience and really moves the needle, you should absolutely listen to this episode.
In this episode, Brandon explains what it means to craft a “transformative” message, urges you to zero in on the product you know is selling, and breaks down how to adjust your prices according to your customer base.
As well, Brandon is now hosting a new Facebook Live Q&A show called Brand Growth Live every Wednesday at 1PM PST. (www.brandonbrands.com/Live)
The Finer Details of This Episode:
- Why having a well-defined message is so key to your product or service’s success.
- Looking at your brand message as if you’re introducing yourself to someone for the first time.
- Why a brand message should express a transformation rather than just list features.
- Picking a “hero product” of the ones you have available to build your message around.
- When to work on building up a larger customer base vs. when to scale down your product’s price.
- The reason selling a book early on in your brand’s life likely won’t net you your million dollar year.
- Remembering that the effectiveness of your message comes down to how you say it, not necessarily what you’re saying.
Quotes:
“If you don’t know what to say, you’re gonna have trouble building a relationship.”
“You have to be able to show them that you’re going from This to That.”
“Do you have what it takes to be able to serve forty people at once every month?”
“It might take you a hundred thousand people being aware of you to convert two thousand people to buy from you.”
“Don’t expect the book to be your business.”
“How do you stand out wherever you are? How do you do something different? How do you not look like the rest of the pack.”
“That message needs to speak to the people who are buying now!”
Links:
Visit Brandon’s website at www.brandonbrands.com
Sign up for coaching at www.brandonbrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Dorothy Illson is a speaker, entrepreneur, and founder of Needle’s Eye Media, an advertising management agency that helps customers get the most online visibility for their dollar. She also hosts Do Well & Do Good, a podcast where she asks other entrepreneurs how they’ve achieved professional and personal success while still contributing to the community. Dorothy believes financial growth is a vital ingredient to having a positive effect on the world at large.
In this episode, Dorothy explains how she found her calling in the world of ad management and explains how she was able to bring in clients when starting her business. She also dishes some important tips for making the most of your own Facebook ads.
The Finer Details of This Episode:
- How Dorothy’s agency helps its clients get on top of their ad game and optimize the traffic coming to their sites.
- What is “paid traffic” and what does it mean to a rising entrepreneur?
- Why Dorothy realized accounting wasn’t the career for her and what drew her to the world of ad management.
- The reason a good grasp of numbers can go a longer way than good copy in the advertising game.
- Dorothy’s secret for finding clients in the early days of her agency.
- Dorothy’s core lessons for entrepreneurs looking to implement Facebook ads into their marketing strategy.
- Why you never want to send paid traffic directly to your homepage.
- Building an avatar for your ideal customer to understand what they want and how you can best deliver it.
- Why big brands with big advertising budgets are surprisingly not as effective with regards to paid traffic.
- The reason Dorothy trusts personal brands more than the larger, more well-known ones.
Quotes:
“I was able to really get experience and taste a lot of different areas of marketing.”
“You really need to let your ego quiet down a little bit and just have the guts to ask for help.”
“The best way to build a business is by creating raving fans out of your clients and customers who are then gonna tell people about you.”
“It’s not just about getting clients, it’s about delivering to an extremely high level so that those clients are gonna keep coming and coming.”
“Give people what you promised them and make it so valuable that they are gonna start to build that Know, Like and Trust factor that’s gonna lead to a sale.”
“The brands that I trust the most are the brands built around people.”
Mentions:
Moink, AdSkills, Chris Harder, Gerard Adams
Guest Links:
Needle’s Eye Media - https://www.needleseyemedia.com/
Do Well & Do Good - http://dowellanddogood.co/
Dorothy on Instagram - https://www.instagram.com/dorothyillson/
Dorothy on Facebook - https://www.facebook.com/dorothyillson/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
This week’s Freestyle Friday focuses on a very hot topic right now, one brought about through the era of social media: personal branding. Thanks to the intimacy of platforms like Facebook and Instagram, it’s no longer necessary to structure your brand around a specific product name or even a product, but you yourself and what you have to offer, quirks and all.
In this episode, Brandon takes is through his journey building the foundations of his personal brand, explains what he did to spread the word, and reveals how he changed in order to make an even bigger mark.
The Finer Details of This Episode:
- Brandon walks us through the early days of establishing his personal brand and how he began building his presence on the Internet.
- The benefits curating a personal brand has over simply letting word of mouth spread.
- Check out http://www.brandonbrands.com/apply/ if you ever want to work with Brandon on a VIP Day or six-week workshop.
- Brandon lays out how he went about relaunching his brand and stood out from the rest of the crowd—even people with the same name.
- Why you shouldn’t hide your personality quirks when you put your brand out there.
Quotes:
“It’s not information that the random world put out there about me—it’s everything from me, in my voice, telling my story, in the way that I want to put it out there.”
“The big advantage of a personal brand is that you get to tell the story. You’re in control.”
Links:
The Online Branding Checklist - http://www.brandonbrands.com/checklist/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Lauren Davis is an entrepreneur, local business owner, a marketer, a graphic designer, and a “brand builder” who, through Lauren Davis Creative, helps local businesses strategically leverage social media to attract the customers they need to flourish. Lauren got her start co-founding the record and gift store Culture Shock in Rockford, IL, and has since launched her own conference, #SocialRockConf, which brings small business owners together.
In this episode, Lauren details how she went from running lemonade stands, to launching her own record store, explains why scheduling loads of content in advance means little if you don’t follow up on it, and gives you a crash course in lead magnets.
Get Lauren's Instagram Brainstorming Worksheet here: http://bit.ly/LDCTOT
The Finer Details of This Episode:
- What exactly Lauren does in her line of work and some of the projects she’s currently working on.
- Looking into what Lauren’s new Instagram course has to offer.
- How Lauren got a head start on entrepreneurship and what it was like to open her own record store.
- What Lauren did to get the word out about her business in the early days of social media.
- Why the most important thing Lauren has learned in her career is something that really can’t be taught.
- How Lauren guides her clients through the early stages of developing a brand and look.
- The reason Lauren doesn’t think stacking content in advance isn’t as cracked up to be as you might think.
- What are “hashtag communities” and how can you think more like your customer?”
- How Lauren went about establishing her own social media conference.
- Lauren breaks down what a lead magnet is and how you can design one to best appeal to people who sign up for your mailing list.
Quotes:
“When they are done with my course, I want them to just breathe a sigh of relief and say ‘Wow, I had no idea this could be that fun’.”
“Really, what taught me how to do what I do is the real life experience of building a brick-and-mortar store in a community.”
“I got to learn it as I went instead of having some idea of how it should go and then applying those principles.”
“When you are fundamentally clear on what your passion is behind your branding, no one can compete with you, because that passion is yours and yours alone.”
Mentions:
Noom, Lizzo, Choices Natural Market
Guest Links:
Lauren Davis Creative - https://laurendaviscreative.com/
Lauren on Instagram - https://www.instagram.com/ldaviscreative/
Culture Shock homepage - http://cultureshockshop.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance.
In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity.
The Finer Details of This Episode:
- The value Mike finds in developing a personal brand.
- Why Mike sees personal brands becoming mainstream in the next few years.
- Mike defines the three “V’s” he uses to determine a brand’s effectiveness.
- Making sure your image, your messaging and your product are in proper alignment with one another.
- How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage.
- Why Mike believes Vince McMahon of WWE excels at personal branding.
- People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible.
- How Mike structured his content mastery strategy.
- The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands.
- Why Mike is saddened by the “fish tank” that is mainstream employment.
- How adult and professional life strip people of the abundance of guidance they’ve received up until that point.
- Who Mike thinks is currently killing it in the personal branding space.
Quotes:
“The value of building a personal brand is that you have control.”
“Social media’s only just gonna become more prevalent and the workplace is only gonna become more decentralized.”
“You can either be Louis Vitton or you can be Walmart.”
“You’ve just gotta use what you’ve been given.”
“By the time opportunity knocks it’s too late to prepare.”
“Marketing isn’t about closing a sale. It’s about opening a relationship.”
“I believe true fulfillment starts with the courage to be yourself no matter the context.”
“If you build a relationship with people, the selling comes very, very naturally.”
Mentions:
Kajabi, ConvertKit, ATHLEAN-X, Apple, Theory, Burberry
Guest Links:
Mike’s homepage - https://mikekim.com/
Brand You Podcast - https://mikekim.com/brandyoupodcast/
Mike on Instagram - https://www.instagram.com/mikekimtv/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
This week’s Freestyle Friday focuses on how to work with others and make a good impression while you are maintaining your own personal brand. Running your own business takes a lot of time, and that time is already divvied up as you try to balance several plates at once—logistics, finance, communications and, of course, content. It’s by no means an easy balancing act, so it helps to have a go-to method for establishing rapport with customers to hear what they want and figure out how you can help them.
In this episode, Brandon discusses what he says and does to establish clear, healthy communication with his customers and explains how to push them toward a sale without necessarily giving your services away for free.
The Finer Details of This Episode:
- What do you charge for and what do you give away for free?
- How Brandon establishes a rapport with potential customers.
- What Brandon wants to convey in conversations with people he’s interested in working with.
- Brandon walks us through the process he uses to diagnose his customers’ issues.
- The three choices Brandon’s customers face at the end of the problem-solving process.
Quotes:
“You can learn the tactics of being more persuasive while still maintaining strong relationships with your customers.”
“The problem that they see in their business is a problem and it is one that is solvable, it’s not something they have to do alone.”
“When you’re giving away your free advice, when you’re giving away your tips or tricks, I do think you need to prove to people that you are the real deal.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
We’ve come to the third and final part of Brandon’s Brand Trilogy. After discussing how you can make your brand stick out from its competitors and effectively convey its message, we’re going to look at the big—and little—things you can do to really resonate with your customers and make them spread the word about what you have to offer.
In this episode, Brandon lays out five steps for going above and beyond to make the best possible impression on your customers, as well as some technical suggestions for how you can improve customer communication.
The Finer Details of This Episode:
- Why it’s necessary to go above and beyond when making a mark on your customers these days.
- Actions speak louder than words, so consider how little deeds make a bigger impact on your customer’s impression of you than any story or mission statement.
- How the Internet makes it easier for brands to spread word-of-mouth and stay relevant these days.
- Think about the massive, far-reaching improvements you can make to your product or service rather than incremental changes.
- What is your biggest strength? Figure out what that is and lean into it.
- Consider what you would really like a customer to say about you and your product, then what you could do to match or exceed their vision.
- Be sure to invest in a good CRM (customer relationship management) interface.
Quotes:
“Take action every day to provide value to your customers.”
“What you do matters much more than what you say or think.”
“What is the actual thing that matters to someone that you can change right now?”
“You have to have that mindset that there can be a big difference made in your business.”
“There are so many ways to be timely, relevant and engaging that your customers will notice.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Jeff Tippett, known as “Mr. Persuasion,” is an international speaker, podcast host, writer, and expert in persuasive communication. Jeff is the founder of the public affairs and communications firm Targeted Persuasion, and author of the book Unleashing Your Superpower: Why Persuasive Communication Is the Only Force You Will Ever Need.
In this episode, Jeff explains how persuasive communication played a vital role in adopting his daughter, breaks down his "Three C's" of communication, and discusses why persuasion is a powerful act for everyone involved.
The Finer Details of This Episode:
- How Jeff got an early start as an “entrepreneur.”
- The reason adopting his daughter played a major role in shaping Jeff’s attitude toward persuasive communication.
- What makes persuasion different from manipulation, and why Jeff sees the former as instilling a kind of leadership in people.
- How persuasive communication allows you to do more with less and convince people without them even realizing at first.
- Capture, Connect and Convince: Jeff’s “Three C's” for persuasive communication.
- Why Jeff puts his faith in mom & pop businesses and grassroots organizations over their bigger counterparts.
Quotes:
“Persuasion is seeing a better future, a better outcome for someone else and helping them to see it for themselves and bringing them along in this journey.”
“I wanna say something that doesn’t give them everything, but gives them enough.”
“I didn’t have to cause the emotion, I didn’t have to create it. I just had to connect with it and give them an outlet to change it.”
“How do I reframe this in a way that speaks to what they care about, not what I care about?”
“You’re already building your brand whether you realize it or not.”
“There’s so much peace when all of our work aligns with who we are internally and what matters to us.”
Mentions:
Chubbies
Guest Links:
Jeff’s homepage - https://jefftippett.com/
Targeted Persuasion - http://targetedpersuasion.com/
Unleashing Your Superpower - https://www.amazon.com/dp/173353380X/ref=cm_sw_r_tw_dp_U_x_zbKkDb473RRPB
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
A lot of entrepreneurs drive themselves mad fretting about not having enough content at the outset, but really they have it all backwards. Building a brand, at least in the early stages, really isn’t about creating content day after day. Rather it’s about listening for what prospective customers are looking for, reaching out to them for input and to gauge interest, and making the most of what you have while you build up recognition.
In this episode, Brandon explains how he was able to make his brand known before he had a ton of content, suggests ways you can optimize your own content in the early stages of brand-building, and reminds you not to let perfectionism overwhelm you.
The Finer Details of This Episode:
- Answer the questions people in your industry and prospective customers are asking so you can tailor your service to existing needs.
- Realize how a single piece of content, such as a video interview or podcast, can be a source for additional content.
- Don’t be so hard on yourself in the initial stages and try to be perfect. You’ll have time to improve.
- Stake your claim on the Internet by buying a domain, putting up your pictures, and fill in the rest later.
- Also put your name out there by interacting with people you admire and like-minded individuals, and even participating in hashtags.
- Taking a look at how Brandon shows up in a cursory web search.
Quotes:
“This is why you build a brand, so that people can find you.”
“Consistent content is the destination, not the journey.”
“Today you need to set the goal of making your content consistent in the future.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
For the next installment in Brandon’s “Brand Trilogy,” he shines a light on the image you craft for your brand to make it distinct and resonant. What tone are you setting for your potential customers? How are they discussing you? Is your brand image even reaching people to begin with? You need to know first how your brand comes off to people if you want to figure out what’s the best “look” for you.
In this episode, Brandon instructs you to seek out the people who are already talking about you, explain how to increase your brand image’s reach through relevancy, and reveals how you can do a lot of this for free!
The Finer Details of This Episode:
- Why all the finely crafted brand image in the world doesn’t matter if nobody can actually find you.
- The myriad of free ways you can build a brand persona for your company.
- Ask your customers how they found you in order to optimize the traffic coming into your site.
- You can hear what people are saying about you and your product by checking in on review sites like Yelp.
- Your brand won’t catch on unless it’s relevant to customers’ desires and feelings.
Quotes:
“If you’re not findable, then the [brand] image doesn’t exist.”
“You can never lose if you’re listening to your customers.”
“You gotta find new ways to tell your story.”
“At the end of the day the brand image is decided by the customers.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
John D. Russell is a professional photographer and creative director based out of Manhattan Beach, CA. A good friend of Brandon’s for the last 15 years, John works with brands across the globe to help them create powerful content that effectively conveys what companies have to offer to their customers. He can count Toyota, Ford, Skechers, Habitat for Humanity among his clients and has photographed celebrities such as John Legend and Magic Johnson. To John, photography isn’t just a career but a passion that change the course of his life for the better.
In this episode, John explains how photography provided him with guidance during a very dark period in his life, suggest ways influencers can more effectively work with the photographers they hire, and reveals how one of his favorite brands has very little to do with brands at all.
The Finer Details of This Episode:
- How photography got John through a very turbulent period in his young life.
- The comment from a complete stranger that sent John down the path to professional photography.
- What pushed John to make his life-changing decision and kept him on the straight and narrow.
- John describes some of his more memorable experiences working as a photographer and what traits have kept him afloat and sought-after in his profession.
- Why John believes it’s essential for new business owners to focus on their value proposition.
- Why influencers should have very clear intent when working with a photographer.
- The reason John believes selling is more important than branding—and how we should think of selling from a different perspective.
- Which brands John likes, which ones he trusts, and why he believes Burning Man is doing something different and important.
- The one major thing John would do differently if he could start his career over from scratch.
Quotes:
“Photography became my outlet.”
“I made a pact to myself very early on in the midst of tremendous pain and suffering that I wouldn’t become a victim.”
“My network has given me opportunities to have these incredible experiences.”
“When you’re given an opportunity, you have to show up.”
“People don’t do business with brands; they do business with people.”
“I think creating value and helping people comes first.”
“Everything you ever wanted in your life is on the other side of fear.”
Mentions:
Burning Man, Facebook, Instagram, Uber, Airbnb, Delta Airlines, The Giving Spirit
Guest Links:
John’s homepage - https://www.johndrussell.com/
John’s professional Instagram - https://www.instagram.com/john.d.russell/
John’s personal Instagram - https://www.instagram.com/myeyescapture/
John on Facebook - https://www.facebook.com/johndrussellphoto/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
This week’s Freestyle Friday reminds you that leading a successful business means talking to your customers and really hearing out their wants and desires, rather than keeping them at arm’s length. If you fail to keep in touch with your customer base you can risk them moving away to a different product or service without warning. Don’t let yourself get locked out of the loop from the people who keep your business thriving!
In this episode, Brandon emphasizes why you should communicate with your customers to hear what they really want, explains how you can make it easier for them to contact you, and reminds you that it may be necessary to take it slow.
The Finer Details of This Episode:
- If you haven’t already, do leave a star rating and review on Apple Podcasts to keep Brands on Brands on Brands on the charts.
- Unless you’re regularly in contact with your customers and listening to what they have to say, you won’t be able to keep ahead of where they wish to spend their money.
- Make sure that your customers have an easy way to get a hold of you through your own website and through social media.
- Patience is essential because marketing is a long-term game that doesn’t always show immediate results.
- Don’t be discouraged by slow growth! Take the time to get to know what your customers really want.
Quotes:
“You have to be able to talk to your customers, hear what they need and answer those needs.”
“I value what you guys say and I’m building my business around your feedback and your comments.”
“The Google search algorithm is not gonna find you if you aren’t consistent and [don’t] have a lot of content.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
What brings value to your customer and makes them choose you instead of the competition? And before you say your product or service, remember that every company out there offers a product or service as a baseline. You need to find something around your product—your customer service, your message, your whole vibe—that will make you stand out in a sea of similar services. What’s unique about your company? What inspired you to start it in the first place?
In this episode, Brandon explains why having a “quality” product isn’t nearly enough in today’s market, lists the myriad of other ways you can stand out from your competitors, and breaks down how you can figure out your strongest selling point.
The Finer Details of This Episode:
- Saying you have a quality product or service doesn’t mean much in a market flooded with them; find something specific to say about your materials or awards.
- Being the most convenient option may attract customers more than a low price point can.
- Innovation can be tricky if you’ve been around for a while, but it can take many forms.
- Do an audit and figure out where you have an advantage over your competitors.
- What’s the emotional truth behind your business that resonates with your customers’ deeper desires?
Quotes:
“Don’t just say you’re high quality, come up with examples that explain why.”
“There might be ways to innovate in your space beyond your actual physical product.”
“You need to hone in and find out what sets you apart. That’s how you get to your brand truth.”
“There’s always little things you could be doing to take advantage of being a little bit more nimble than the big guys.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Dan Gingiss is a social media consultant, Forbes contributor and an acclaimed keynote speaker. He has spent the last two decades helping numerous companies—from McDonald’s to Discover—optimize the service experience they provide customers with and, more recently, their social media engagement. Dan is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and co-hosts the customer experience podcast Experience This! with Joey Coleman.
In this episode, Dan impresses the importance of social media engagement, describes how he went from corporate to entrepreneurial work, and discusses some of the best customer service experiences other brands have treated him to.
The Finer Details of This Episode:
- Why putting yourself in your customer’s shoes is essential for creating a good website experience.
- How effective social media interaction can turn complaining customers into big-time advocates for your brand.
- It doesn’t matter how big or small your company is, there are always ways to engage with your customers.
- The key areas business owners should work on to improve their customer relations right now.
- Why crafting the best possible customer service experience became one of Dan’s biggest passions.
- How Dan transitioned from full-time corporate work to his current social media consulting career.
- The reason customer relationships make branding more important than selling in the long run of your company’s success.
- Why Dan feels targeted advertising makes far better use of your time and money than mass reach.
- Dan relates two memorable times when brands went above and beyond to deliver the best possible customer experiences.
Quotes:
“What social [media] did to change the game is it gave the consumer a voice to say ‘No, I don’t want to hear that. Here’s what I want to hear instead’.”
“You can’t just have a megaphone in social media. You’ve got to make it a two-way conversation.”
“Put yourself in your customer’s shoes and deliver to them what they want.”
“Every time you’re asking your customer to click twice, figure out how to have them click once.”
“You don’t have to be everywhere. You only have to be where your customers are.”
“No other company has the human beings that you have who are creating that experience.”
“You can have a personal brand and a professional brand at the same time, and they can be related but not the same.
Mentions:
Chewy, Hyatt,
Guest Links:
Dan’s homepage - https://www.dangingiss.com/
Experience This! Podcast - https://www.dangingiss.com/podcast
Dan on Twitter - https://twitter.com/dgingiss
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
This week’s Freestyle Friday is focusing on the marketing tactics you should use to build up your word-of-mouth businesses. Focus not on the people who find your content passable or “meh,” but those who genuinely love it, since they often end up being your top referrers. Forge strong personal connections with these customers that makes them want to spread the word about what you have to offer.
In this episode, Brandon breaks down why direct referrals bring in a lot more customers, explains how you can reach out to and strengthen your relationships with top referrers, and asks you to consider the best kinds of customers who can bring in more business for you.
The Finer Details of This Episode:
- Why Brandon sees a silver lining his first three-star rating on Apple Podcasts.
- The “95:5” ratio that word-of-mouth referrals are capable of.
- The reason Brandon talks to his clients about referrals even before they get into logos or websites.
- Don’t be apprehensive about asking your most loyal customers how they heard of you, or who told them about you.
- Make a point of rewarding the customers who do bring you referrals—it incentivizes them to bring in more.
- Brandon’s challenge: this weekend, take a minute to write down a list of 10 types of people who would be effective at bringing in new business for you.
- Figuring out your niche is key to discerning who will bring you the best referrals.
- Do more than send your top referrers a thank you message; have a conversation with them.
Quotes:
“Your referrals are gonna drive your business.”
“The majority of your business will be because of happy customers.”
“Bring some value and some way back to the people that are pushing you to the customers that are coming in the doors.”
“You just gotta wrap your mind around what people would say about you when you’re not in the room.”
“I’m trying to help every single person I encounter in one way, shape or form.”
“What is that framework that you are telling people that makes them think of you?”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it’s not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love.
In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improve your marketing strategy. If you want to really polish your image on Instagram, sign up at 6 Minute Grams on Brandon’s site to view an exclusive video session where he’ll coach you through the essentials of making your IG brand pop and draw attention.
The Finer Details of This Episode:
- What does it really mean to build a brand, and why should you try thinking of a brand as a person.
- How having a strong customer community can actually build a brand for you.
- Looking for the sensitive points in your current marketing strategy that will allow you to amplify your image and convey a certain message.
Quotes:
“What are you trying to accomplish and what’s that mission?”
“It could be that you have a story to tell but you’re not telling it everywhere you’re looking.”
Links:
6 Minute Grams - https://www.brandonbrands.com/6minutegrams
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Chris DiVecchio is a fitness trainer, a lifestyle specialist, and a health and wellness expert. He founded Premier Mind & Body, a wellness and coaching company based out of Los Angeles, and is the author of 5x2 Method: Revealing the Power of Your Senses. Chris believes that the 23 hours a day we’re outside the gym are just as important to your health and fitness, if not more so, than the 1 hour we spend training.
In this episode, Chris discusses how he started a training business in his own backyard, explains how he dealt with the biggest curveball thrown his way, and reveals how he helped a client win a $1.2 million weight loss bet.
The Finer Details of This Episode:
- How Chris’ early life experiences influenced him to enter the world of bodybuilding .
- Why Chris moved away from the “grip it and rip it” method of weight training to one that emphasized the mind-body connection.
- What he did to transform his backyard startup into a booming business.
- When Chris realized that it’s the time we spend outside the gym that has the biggest impact on our health.
- Where does Chris think his entrepreneurial spirit comes from?
- Chris reveals the first customers that really put their faith in what he had to offer.
- What Chris is really excited about right now and what he has planned for the near future.
- Why he believes brand personality and identity are even more important to your company’s success than selling.
- What Chris hopes his customers will say about him when referring new clients.
- The biggest loss he’s dealt with in the course of creating his business and how he made the most of it.
- How Chris stands out from the crowd and stays relevant.
- Why he feels boundaries between him and clients are important and what he does to avoid self-indulgence.
- What Chris loves the most about his chosen career.
Quotes:
“I believe so much in my own philosophies and my own principles. It’s my own approach that I’ve applied to my own life.”
“80% of my clientele I work with right now are C-level executives who have spent the majority of their lives building their success and wealth at the expense of their health and wellness.”
“It’s not always about doing more; sometimes it’s about doing less.”
“If I can think it, it’s possible. Let’s do this, let’s find a way.”
“You can’t force transformation down somebody’s throat. People have to be ready for that.”
“I’ve turned what turned out to be one of the biggest losses into the biggest win.”
“The outside gets fixed when the inside gets fixed.”
Mentions:
Aesthetic Revolution, Gary Vaynerchuk, Jim Kwik, Nike
Guest Links:
Chris’ homepage - https://www.chrisdivecchio.com/
Emergency 7 - https://www.emergency7.com/product-launch-sales-page25207804
Chris on Instagram - https://www.instagram.com/chrisdivecchio/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
When Brandon left his corporate job to become an entrepreneur, he quickly realized he needed to start investing in himself to grow fast enough to succeed. He needed to learn from others that came before him. Networking is key to that, which is why for this Freestyle Friday Brandon’s diving into the fascinating world of Masterminds.
In this episode, Brandon recounts his experiences attending Masterminds, and networking events, and reveals what you’ll get out of his own upcoming Mastermind.
The Finer Details of This Episode:
- Why anyone looking to market their business should work with a marketing coach as a first step.
- Breaking down what Masterminds are and how they’ve benefitted Brandon over the course of his marketing career.
- How Masterminds is the ideal alternative to the styles of networking Brandon ordinarily dislikes.
- To sign up for Brandon’s own upcoming Mastermind, join our Brand Growth Now Facebook community or apply directly at http://www.BrandsOnBrandsOnBrands.com/apply.
Quotes:
“No matter how you got here I’m glad your path somehow led you to me.”
“It’s essential to have a tribe of people that you can trust and lean on.”
“I wanted to give back in a way that was similar to what I got.”
“Get out there, conquer your dreams, build your brands.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
What moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments and strategies that will make your brand pop just a little bit more than they did before because, if executed correctly, you’ll stand out more to the part of the crowd that will really like what you have to say. This means leaning into your strengths, attending to where you’re weakest, and ensuring you have a community to reach out to.
In this episode, Brandon discusses five key areas that will move the needle on your business if you put the right kind of focus into them, and explains why simply putting the word out about your business should be the last thing you prioritize.
The Finer Details of This Episode:
- Looking at the traditional “funnel” approach to marketing and how it’s limited when it comes to working with small businesses.
- Why advocacy is where Brandon always starts when he works with a new client.
- How over-delivering can be key to getting you and your customer off on the right foot.
- Figure out what you want to be known for and stand out from the crowd, then from there seek out the tools that will allow you to distinguish yourself.
- Find common ground between your customers and use that to build a community around your business.
- What are you best at right now? Whether it be events, videos or podcasting, lean into that talent for all it’s worth.
- Patch the “bottom of your bucket” by figuring out where your marketing is weakest and doing what you need to do so that it reaches people.
- Lastly, and of least priority, includes broader reach tactics to scale your business awareness
Quotes:
“A lot of times the things to focus on aren’t the first thing on the list.”
“You have to create the experience and the script for them to be able to share your story appropriately.”
“Treating your customers as a community is an important step.”
“How do you get as many people as possible for the lowest possible cost?”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Neal Schaffer is a global keynote speaker, university educator, consultant and owner of media agency PDCA Social. He works with brands to craft effective social media strategies that allow them to reach their audiences without intruding on their online experience. Neal is also the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, and his upcoming book The Age of Influence is set to release in February 2020.
In this episode, Neal describes how working in Asia shaped his approach to marketing, argues that “organic” social media ads aren’t as effective as we think they are, and explains what entrepreneurs can take away from influencers.
The Finer Details of This Episode:
- Neal describes when and how his interest in marketing really took off.
- How Neal’s experience in Asia gave him a very holistic perspective on business.
- Why Neal’s customers are where he finds inspiration for the content he writes.
- YouTube streamers and influencers: the Dot Com boom of today.
- The topics in Neal’s upcoming book he believes are most relevant to his readers’ success.
- Why mastering Facebook ads is kind of like Jon Snow learning to ride a dragon.
- Important lessons about influencers that entrepreneurs can take away from this episode.
- Neal’s favorite examples of companies working well in tandem with influencers.
- Looking for better ways to connect with customers without interrupting their social media experiences.
- Why Neal views branding as “eternal” and essential to your company’s long-term success.
Quotes:
“I like to add value. I like to help people. That’s sort of my core DNA.”
“Don’t ask me what I want to talk about. It’s all about what your customers want to hear.”
“Social media should be as much of a collaboration as it is about marketing.”
“Now it’s really about breaking down those barriers and making the audience part of your brand.”
Mentions:
Volkswagen, Origins, Amazon, Apple
Guest Links:
Neal’s homepage - https://nealschaffer.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Brandon’s discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you’re bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth.
In this episode, Brandon describes what separates a buyer from a social media follower and explains how you can build your reputation through each successful sale.
The Finer Details of This Episode:
- Thanking everybody who was kind enough to leave a review for Brands on Brands on Brands in the last week.
- Why you should approach social media in terms of accruing buyers rather than followers, and what differentiates the two.
- Building your reputation one person at a time so you eventually have a community of people willing to buy why you’re selling.
- What the major priorities should be for your business and where you can find the highest ROI.
Quotes:
“There’s so much information out there, but also there’s enough that you can drown in it and not know what to do first versus second.”
“A follower does not necessarily equal a buyer.”
“Instead of converting followers into customers you’re converting customers into followers.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
For the high six figure and seven figure businesses out there just getting started, $1K-$3K per month tends to be the advertising budget for anyone ready to grow their business with marketing. In the grand scheme of advertising resources, that’s not a lot, but with smart spending and the right expertise you’ll find that this limited budget can pay dividends. Thankfully, Brandon knows what to do to ensure you’re wasting neither your money nor your time.
In this episode, Brandon discusses five key ways you can optimize your monthly advertising resources so you can get the most bang for your buck and reach as many potential customers as possible. As well, Brandon has opened his coaching program up, so you can work one-on-one with him through either a VIP Strategy Day or a six-week course by signing up at www.BrandsOnBrandsOnBrands.com/apply!
The Finer Details of This Episode:
- Why creating a professional logo is so key to maintaining an edge in the early stages of your brand.
- If your website is already in place, have someone take a look at it to ensure it’s getting the traffic you desire and that it’s conveying the key information about your brand it needs to get across.
- Figure out what are the key pieces of content your website is providing to visitors.
- If you’re not a marketing expert, seek out a marketing consult who can review your strategy and determine if it’s reaching the audience you want to reach.
- Why Facebook ads are the cheapest yet most effective way to spread the word about your business.
- BONUS TIP: get someone to coach you on an optimized email strategy so you can manage your relationship with existing customers and bring in new ones.
Quotes:
“Have someone design the voice and look of your business.”
“Invest in that content first.”
“Bring people in to talk about the priorities in your business.”
“Investing in someone who knows what they’re talking about is way more important than just starting to execute tactically without any direction.”
“When you’ve been guided by market strategy and your website’s humming too, suddenly you start to see a return.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Jenn Herman is an author, speaker, blogger and “Instagram expert.” As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn’s Trends to examine how the web’s biggest brands make themselves household names.
In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody’s discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint.
The Finer Details of This Episode:
- How Jenn went from just casually browsing Instagram to mastering it.
- What exactly are Instagram “pods,” and how do they negatively impact the underlying algorithms?
- Breaking down how Instagram’s central content recommendation algorithm works.
- Jenn’s “quality over quantity” approach to accumulating Instagram followers.
- Why Instagram can be so valuable to an entrepreneur.
- How you can get your brand going on Instagram and why you should switch over to a business profile.
- The reason you need to attach a singular, identifiable job title to your Instagram profile.
- What is a user going to get out of engaging with your profile?
- The do’s and don’ts of attaching a name, face and logo to your profile.
- What it means to post “thumb-stopping” content.
- Why you’re better off putting your money into ads rather than a photoshoot.
- At what point should you consider outsourcing content creation?
- Why establishing a brand should always come before getting your sales numbers up.
- What Jenn has planned in the near future and what her ideal customer testimonial would be.
Quotes:
“I fell into this niche of being an Instagram expert because it was just something I loved and I genuinely put the time and effort into it.”
“This is all organic, targeted growth versus just saying ‘Here’s a bunch of people that like me’.”
“I’d rather have ten thousand followers and like a ten percent conversion rate versus a hundred thousand followers and like a half a percent conversion rate.”
“For me Instagram, as a community-building tool, is unmatched.”
“Most people that read your bio are only ever gonna read it the first time they come to your profile.”
“People tend to connect with humans more than they connect with logos.”
“Nobody can talk to your brand better than you.”
“In the long run, the branding gets you more sales, but the branding is what gets you there.”
Mentions:
Instagram, TSA, The Love Bomb Co., The Royal Family, Sam Edelman, Samsung, E! News
Guest Links:
Jenn’s Trends - https://www.jennstrends.com/
Jenn on Instagram - https://www.instagram.com/jenns_trends/
Jenn on Twitter - https://twitter.com/jenns_trends
Jenn’s Facebook group - https://www.facebook.com/jennstrendsonline
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
When Brandon was at the Thrive: Make Money Matter conference this past weekend, he heard some of the presenters speak on the subject of businesses that are neither for-profit nor nonprofit, rather “for-purpose,” managing both the financial growth of the former with the altruism in the latter. Traditional nonprofit organizations do very important work, but they’re ultimately limited by how many donations they receive. For-purpose businesses take the best of both worlds and create something even greater.
In this episode, Brandon discusses the how and the why of a for-purpose business, relates his recent encounters with a couple of listeners, and explains how he’s using this show as a means to bring a little extra good into the world.
The Finer Details of This Episode:
- What does it mean to build a “for-purpose” business?
- Brandon thanks those listeners who’ve left reviews and tracks Brands on Brands on Brands’ rise through the charts.
- Why you shouldn’t be ashamed of having low viewership so early in the game.
- Which two “mystery listeners” Brandon had the chance to chat about the show with.
- What you’re eligible for if you sign up for Brandon’s coaching before this Sunday (June 9).
- How you can use your business as a tool for good, and how Brandon specifically is giving back using his coaching.
- A couple of key pieces of advice that Brandon took back from Thrive.
Quotes:
“If you build a business—an engine that can generate money—you can use that money for good.”
“How are you gonna do something that touches people and is built around more than protecting your lifestyle and those few things that you want to accomplish in life?”
“This is long term for me. I’m investing in this and this will be here long after I’m gone.”
“What can you do to use your business as a tool to advocate for that cause that you already care deeply about.”
“I know what I have to offer, I know that I can help people, and I hope you guys see that and appreciate that.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Brandon turned 40 this January, which has made him contemplate what his goals are and how he’s going to accomplish them moving into the next 10 to 20 years of his life. While he knows that, statistically, many people in their middle age and beyond are capable of achieving a lot—thanks to experience—he’s still concerned that his path has been too safe. To create real success, and on a faster timeline, it will be necessary to break from routine and take what Robert Frost called the road less traveled.
In this episode, Brandon discusses the three “roads” available to you in the course of your professional career, outlines their upsides and downsides, and explains why the riskiest road might be the best choice for you.
The Finer Details of This Episode:
- Thinking of life in terms of the road you travel to get from point A to point B.
- The first road: the “routine road,” where everything is well lit and maintained, there are pit stops, and everybody’s cheering you on along the way. However it’s a safe loop and you end up back where you started.
- The second road: the “hero hill,” from which you’re able to see where you can pull off to make improvements such as a promotion, new job, or big idea. But it’s still a slower path where you may have to wait in line for opportunities. Big things feel beyond your control.
- The third road: “Stormy Mountain Highway.” It’s unlit, windy, rainy, animals are running across the road. Overall, it doesn’t look safe, but many people have been down this road before you and have left signs, care packages and overall just a wealth of information to guide you along your way.
- Ultimately, none of these paths are free from mistakes and missed opportunities, but the riskier path can get you to where you want to be sooner. Keep moving, get yourself out of your comfort zone, and embrace change.
Quotes:
“A lot of what I do and how fast I get there have to do with the roads I take.”
“For a lot of us I think growth is inherent with our happiness.”
“You weren’t the first person to ever take that stormy mountain highway.”
“There’s so much growth that can happen when you are challenged.”
“There’s gonna be mistakes on every road, and you’re gonna learn from those mistakes.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Dr. Mark T. Wade is the CEO of Virtual Summits, the host of the top-rated Virtual Summits podcast, and now helps entrepreneurs interface remotely yet directly with their customers. As well, his Hustle & Scale coaching service works with online business owners to turn their side-gigs into six and even seven figure ventures.
In this episode, Mark makes a case for why you should give virtual summits a go, relates some of the obstacles he’s come up against running his own, and explains why direct customer interaction is so essential for branding.
The Finer Details of This Episode:
- How Mark went about starting his own summits and making use of list-building.
- Why the summit approach worked better for him than email lead magnets.
- The reason you should focus on directly engaging with your customers, and why summits play such a big role in that.
- What compelled Mark to expand from his successful private posture practice.
- How Mark’s curiosity has led him to experiment and expand over the years.
- What entrepreneurs need to understand about summits and make the most of these events, and why summits are so important to entrepreneurs.
- The challenges Mark has had to grapple with when running summits and how he’s managed to forge relationships with his customers through thick and thin.
- Why he values branding so much over selling.
- Mark explains his “fire starter” approach to influence.
Quotes:
“Generating an engaged audience that you could have a conversation with and build a relationship was fundamental to any business.”
“Summits are the engine to conversation, collaboration and empowerment.”
“We all have a message that needs to get out to the world. A summit is a way to start that conversation.”
“The elephant in the room, really, is attention span. That’s what we’re all competing against.”
“We're literally changing people's lives by giving them access to people with the answers to their problems.”
“Magnetize, monetize, maximize and multiply.”
Mentions:
Apple, Dodge, Harley-Davidson, Scubapro, Amazon,
Guest Links:
Hustle & Scale - https://hustleandscale.com/
Virtual Summits Software - https://virtualsummits.com/
Virtual Summits Podcast - https://podcast.virtualsummits.com/
Hustle and Scale Instagram - https://www.instagram.com/hustleandscale/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Talking points are required for any business conversation. These points make a case for what you’re selling as quickly and clearly as possible. If you use these talking points correctly, and with the right strategy, you can develop the relationship you’ve already built with your community even further.
In this episode, Brandon relates the moment he realized he couldn’t simply ad lib the big choices and explains how you can steer the conversation through phone and email.
The Finer Details of This Episode:
- Brandon celebrates as Brands on Brands on Brands continues to rise in the charts and gives a shout out to everybody who’s reviewed the show!
- The anecdote from Brandon’s own past that emphasizes why you should have a plan in place for important life decisions.
- To understand what you want out of these important business conversations, you need to understand who your customers are and what they desire.
- Always make sure that you sound relatable and direct—individually tailoring emails is a good start!
- How to check in with your clients without coming off too sales-y.
Quotes:
“We don’t think enough about how we talk to people that are involved and engaged in our business.”
“In any conversation, your first step is figuring out what you need to know about the listener to determine the goal of the conversation.”
“You should have your intentions figured out so that you know what you’re trying to accomplish and it comes off clear in the call.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
If you hope to develop your skills and eventually make a name for yourself, you’re going to have to do more than the bare minimum training that your job provides you. That means getting involved when and where the average employee isn’t expected to get involved, reaching out to like-minded professionals, and coming up with content that you can pitch to an enthusiastic audience. You are your own most precious resource, and you should invest in yourself like you would any other important asset.
In this episode, Brandon explains why conferences are key for getting yourself out there, reveals just how helpful writing regularly can be, and helps you get over your apprehension toward networking.
The Finer Details of This Episode:
- How Brandon worked his way up the corporate ladder and what he realized he missed out on.
- Make a point of attending industry events that usually only managers and owners take part in—aim for 1 per quarter.
- After you’ve attended a few of these conferences, think of ways you can add value to them, either by pitching yourself as a speaker or inviting other speakers back to your company.
- Really take an interest in your industry’s news and literature. Read past headlines and check out the works of writers and speakers you find fascinating.
- Self-help: you might think it’s corny, but it can help you bring out your best strengths and mitigate your weaknesses.
- You might be averse to networking, but consider it an opportunity to help others rather than just have it create opportunities for yourself.
- Making writing a daily habit will help you develop your voice and identify your passions—this will build your online profile in the process.
Quotes:
“There’s a lot that’s happening out there in your industry that you aren’t connected to.”
“There’s nothing better than finding things you’re passionate about and investing time in it.”
“Once you contribute and invest in your own personal development, suddenly your job and your life becomes way more satisfying because you’re growing.”
“You’re not trying to meet people to get something out of them, you’re trying to meet people to develop relationships.”
“Don’t underestimate the power of having your own voice.”
“Don’t rely on a company to teach you everything you know to take that next level.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Marshal Gillen, aka Marshal LIVE, is an inspirational speaker, lifestyle entrepreneur and author based out of San Diego. Marshal shares how he turned his mess into his message and now inspires others to turn what they previously thought were unreachable goals into achievable realities.
In this episode, Marshal reveals how his emotionally troubled upbringing shaped him, discusses the chance encounter that set him on the path to motivational speaking, how he built his personal brand, and explains why he believes selling is “dead.”
The Finer Details of This Episode:
- The rocky but ultimately life-affirming path Marshal took to find his passion for motivational speaking.
- How Marshal turned his formerly annoying energy into a talent he was grateful for.
- Why he’s able to so effectively get to the core of what motivates his clients.
- Marshal’s honest, non-sugarcoated approach to coaching clients and even himself.
- Finding your “drill” rather than simply relying on a “screwdriver.”
- How Marshal “hacked the system” to create his own personal brand.
- How Marshal treats his social media platforms as digital storefronts, and why you need to be available in audio, video and written word.
- Figuring out what message you want to put out into the world.
- What Marshal did to jumpstart his speaking career, and how he’s currently trying to redesign his life.
Quotes:
“The only thing stopping me from having legitimately anything and everything that I want in life, is me.”
“Success is not final and failure is not fatal.”
“The reason I keep winning is because I'm not afraid to immediately ask for feedback and then take action.”
“What is your mission in life, and how can you go out and be evangelical about that mission because you don't anyone else to feel that pain that you used to feel?”
“The brand pre-sells your service or product.”
“I really want to help people tap into an energy and an understanding of themselves that they didn't even know is possible.”
Mentions:
Colgate, Apple, Nike, Bird, Charmin, Alkaline 88, Progressive
Guest Links:
Store Front - https://www.marshalgillen.com/home18390043
Marshal TV - https://www.youtube.com/channel/UCxGt7ASK6sbsRTUbQhm1JEw
Brandon's Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
For this Freestyle Friday, Brandon shares his own professional journey, reveals what he's passionate about, and lays out what he hopes his work can find a resolution for.
Brandon discusses future guest, Mike Kim from the Brand You podcast and runs through an exercise he learned from Mike's content, answering these questions:
- What pisses you off?
- What breaks your heart?
- What’s the big problem you’re trying to solve?
The Finer Details of This Episode:
- Please leave a review on iTunes! You’ll help give this show a boost and get the word out to people who need it. Plus Brandon will give you a shoutout on Freestyle Friday!
- Brandon explores which aspects of his career have been frustrating, what he cares about, and how that drives him.
- Debunking the notion that “anyone” can be a marketer—anyone can become one, but it is a difficult process.
- Why Brandon feels specialization is hurting us in the long run.
- The reason we need to make it easier for people to tell their stories.
- Give this process a shot and let Brandon know how things are working for you by joining the Facebook group.
Quotes:
“It pisses me off that you can work that hard in an industry and still become irrelevant simply because of your age.”
“I think it’s heartbreaking that you might be stuck doing something without any sense of how to invest in yourself and your personal growth.”
“If yesterday you didn’t do it, now is the time to start thinking about how to connect better with your passions.”
Links:
Brand You Podcast - https://mikekim.com/brandyoupodcast/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Some of the hottest marketing trends and useful tools to reach your customers authentically are livestreaming and pre-programmed messenger bots to breathe life into your marketing and make it accessible to any curious customer, even if you’re technically not there to answer their questions. So listen, take notes, and get on top of these things now so you aren’t playing catch up in a few years.
In this episode, Brandon explains how you can do more with less using a single live video, lays out how you can tag your way to success, and has some tips for how you can spice up boring old emails.
The Finer Details of This Episode:
- Live videos and bots allow us to interact directly with our customers and get instantaneous feedback.
- Why a simple Facebook live video, for example, can provide a wealth of engaging content from podcast audio to images to blog posts.
- More and consistent content gets the attention of not only your users/readers but the algorithms that push your brand to the top of search results.
- Chat/messenger bots on your site can instantly provide curious users with needed information and make them feel welcome even if you technically aren’t available.
- Smaller brands can excel at adopting these techniques—when they have the time—because they can pivot much more quickly than larger brands.
- Using live video to create appointment viewing.
- Instead of sending the same promotional email out to your entire base of followers, try to tailor different versions to specific demographics within that community.
- More tags and more keywords = more often your bots can provide specific answers to inquiries.
Quotes:
“Put out live content and use that to feed the machine of your media platforms.”
“You are using your communication as a way to better connect with customers and as a way to solve problems.”
“If you can focus on building community and listening to community, you are at such an advantage.”
“You need to figure out how this stuff’s used and play with it while you still have the permission to make mistakes.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Chris Strub is the CEO of I Am Here, LLC, a social media consultant agency, and an expert on how to get your brand noticed, discussed and promoted. He is also the author of 50 States, 100 Days - The Book and the first person to livestream in all 50 United States, both of which allowed him to promote youth-centric nonprofit organizations across the country. Through his extensive experience with social media over the last decade, Chris knows what will and what will not get people talking about you.
In this episode, Chris lays out how he and other experts have pioneered this era of social media branding, reveals how you can make a name for yourself on Twitter, and explains why everything boils down to getting people to talk about you.
The Finer Details of This Episode:
- Chris explains the 50 States, 100 Days challenge and the roadtrip that gave him the idea.
- The very personal reason Chris got into nonprofit work.
- How old media actually helped Chris develop his skills with new media.
- Explaining why this decade’s successful social media brands will be seen as pioneers by future generations.
- Chris makes his case for Twitter and how it’s an excellent tool for professional AND personal networking.
- Why he thinks Twitter is far from the dying platform some people have said it is.
- Chris’ biggest piece of advice for getting started: ignore your follower account.
- The one tweet that can help you set yourself up for success as an online destination.
- Having an excellent product does nothing unless people are talking about it.
- Why selling and branding won’t mean much unless you have a solid product or service to back it up.
- The sheer hard work and coordination it takes to turn your brand into something reputable.
- What Chris hopes his customers and the people he regularly engages with would say about him.
Quotes:
“I know now that even at a relatively young age I’ve left something that has made this world a better place.”
“It’s really a matter of having a good idea and executing upon it at all costs.”
“I’m trying to do things a little better today than I did them yesterday, and trying to do them a little bit better tomorrow than I’m doing them today.”
“If you don’t start something soon you’re gonna get lost in the wash.”
“When you’re on Twitter you’re basically establishing your voice.”
“Use social media as a mechanism to connect with real people in real life.”
Mentions:
Shonduras, Dan Gingiss, At Your Gate, Switcher Studio, American Airlines, Twitonomy, Publix, Uber, Mario Armstrong
Guest Links:
Chris on Twitter: https://twitter.com/ChrisStrub
Chris Strub - Social Media Education: https://www.teamstrub.com/
I am Here, LLC: https://twitter.com/iamherellc
50 States, 100 Days - The Book - https://www.amazon.com/50-States-100-Days-Book-ebook/dp/B019J7MA3Y
Brandon's Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
It’s the first edition—or official edition, at least—of Freestyle Friday, where Brandon follows up with listener questions, comments and reviews, and discusses what happens to be on his mind. Something that’s obviously on his mind this week is Brands on Brands on Brands’ recent launch, especially the work he had to do to step up the quality of the show, and also the feedback sent by you listeners and supporters.
In this episode, Brandon discusses the weekly format of this new show, how Brands on Brands on Brands’ launch went, and how he went from transforming his old show into this new one.
The Finer Details of This Episode:
- What listeners can expect from Brandon every Monday, Wednesday and Friday.
- Brandon thanks everybody who supported him through the launch and written reviews.
- Why reviews during launch are so important.
- What steps Brandon took to relaunch his show and who he consulted.
- The ways people in Brandon’s formative years shaped how he seeks out and makes use of knowledge for himself and others.
Quotes:
“This launch week is about you guys.”
“Your feedback is critical, so let me know what you’re liking the best.”
“If I’ve learned something along the way, I love to pass that back to the people coming up behind me.”
“I think that mentorship that I was missing I’ve always looked to give back.”
“I feel like I’ve grown more this year than in the past 10.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
The recent launch of LinkedIn’s live video service got Brandon thinking about what actually makes for engaging video content and how each person can tailor theirs to a specific audience and/or platform to get the most bang for their buck—that is to say, every dollar spent on video and broadcasting equipment. It takes more than a high quality camera and microphone to make videos people actually want to tune in.
In this episode, Brandon lays out his 7-step method for creating high quality and attention-grabbing video content.
The Finer Details of This Episode:
- Invitation: Let people know about your product or service and where/when they can see it.
- Context: Consider who you want to talk to and if the platform you’re using is appropriate for that audience.
- Relevancy: Does what you’re talking about matter to your audience?
- Engagement: Acknowledge your viewers and make them feel like they’re part of your production.
- Answer questions: Can you provide your audience with the information they’re seeking?
- Tell stories: Don’t just drop facts; use your presentation to craft a narrative that pulls people in.
- Energy: Find a pace that holds your audience’s attention while not wearing yourself out.
Quotes:
“There’s no point in slowing your feed down and your recordings down to incorporate people when there’s not gonna be people there.”
“The content should fit the context of the platform.”
“You are setting the pace for how your audience interacts with you.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up.
In this episode, Stephanie discusses how she cobbled her live video service together, explores some methods for engaging viewers, and reveals which ’90s band is her favorite karaoke choice.
The Finer Details of This Episode:
- Stephanie recounts the first time she went live on Facebook and how she managed to stand out.
- Why she’s had more success with a Facebook audience vs. a YouTube one.
- Stephanie describes what it was like moving from a corporate environment to one that was purely entrepreneurial.
- Stephanie’s key social media lessons for aspiring entrepreneurs.
- What equipment you can use to get your livestreaming off the ground.
- Some key ways to grab people’s attention and engage your viewership.
- Where Stephanie sits on the branding vs. selling debate.
- Figuring out the best social media platform to launch your brand from.
- Which brands and other live video artists Stephanie admires.
- How Stephanie’s own personality has played such a prominent role in her success.
Quotes:
“Social media is your opportunity to test out what works.”
“Every social media platform is kind of like its own country.”
“If you can’t captivate a room, you aren’t winning that pitch.”
“You gotta be playful. You can’t take yourself too damn seriously.”
“Success is always going to leave clues.”
Mentions:
Jenn Herman, Mike Alton, Amanda Robinson, 360 Marketing Squad, Social Media Marketing World, OBS Studio, Ecamm, Loom, Logitec c920, ATR2100, Sephora, Brit + Co, Temptu, Sean Cannell, Google Home
Guest Links:
Lights, Camera, Live: https://www.lightscameralive.com/
360 Marketing Squad: https://360marketingsquad.com/
Instagram: https://www.instagram.com/heystephanieliu/
Brandon's Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!
We could all use a little help with our business. As your personal marketing coach, I'm here to help you go from unknown to being a brand that matters.
This episode provides a little more background on the show. With 3 shows per week, you should get the advice you need to set the marketing strategy for your business. I interview marketing experts and game changing entrepreneurs who share their secrets on how to build better brands. Brands that are true to a purpose, brands that build real connection, and brands that matter to consumers.
You can connect with me directly by going to www.brandonbrands.com/community
Or if you just want any show notes or links from the episodes go to
www.BrandsOnBrandsOnBrands.com
Launching a branding business was a tricky process for Brandon because he didn’t really have any marketing connections from his former line of corporate work. Thankfully, he was able to seek out a few communities that made his next steps more confident and purposeful, and through coaching and free resources was able to grow his own brand to where it is today.
In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusses how to hire the right coach for you, and suggests how you can avoid some of the basic mistakes beginners make.
The Finer Details of This Episode:
- You don’t have to start from scratch; other colleagues in your industry can provide you with tried and true jumping-off points.
- Don’t let the independent entrepreneur mindset isolate you from advice and support!
- The industry is full of resources—some premium, some completely free. Use them!
- Avoid making big mistakes by speaking to the industry veterans who’ve made those very mistakes themselves on their way up.
- Don’t be afraid to hire a coach! Brandon has tips for vetting the right one.
Quotes:
“You can benefit from finding people in your industry that are doing the same thing you’re doing.”
“Stop wasting time and start today!”
“Don’t be shy about asking for help. Just get out there and do it!”
Brandon's Links:
Visit Brandon’s website at www.brandonbrands.com
Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow
And please leave a rating and review on iTunes!
Travis Chappell is the host of Build Your Network, one of the top 50 business podcasts. Travis also runs Cool People Cool Places, a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing business.
In this episode, Travis discusses how he leveraged his network to launch a successful coaching business and explains why his personal brand was so instrumental to getting the word out.
The Finer Details of This Episode:
- How a network developed into Travis’ business rather than the other way around.
- The epiphany that inspired Travis to give up door-to-door sales and go into personal development.
- The indirect route Travis took to launching his own podcast and how he shifted focus along the way.
- How he struggled to turn his podcast into a success.
- Discussing how massively important branding has been to the arc of Travis’ career.
- What building a personal brand really means to you and your work.
- Core tenets of relationship-building and networking that entrepreneurs should lean into.
- How you should be prioritizing branding vs. selling when getting your business off the ground.
- The important relationship Travis has with his very first customer, Mark.
Quotes:
“I always had something bigger that I was trying to head toward, and it didn’t make sense for me to not use my time and money and energy to after those things.”
“If you’re truly committed to something you have actual freedom, because there’s no second-guessing.”
“With no personal brand, you have no positioning.”
“You have to learn how to give without the expectation of receiving anything in return.”
“Always be giving at least 51% of the value in every relationship that you have.”
“If you brand well enough your sales become so much easier.”
Mentions:
Mentions: Grant Cardone, Ed Mylett, John Lee Dumas, Gary Vaynerchuk
Guest Shout-outs: Nike, Hurley, Toyota, Bose, Apple
Guest Links:
Website: www.travischappell.com
Podcast: The Build Your Network Podcast
Events: Cool People Cool Places
Instagram: @TravisChappell
Brandon's Links:
Visit Brandon’s website at www.brandonbrands.com
Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow
And please leave a rating and review on iTunes!
So much of success in business is being able to pull customers toward your product and service. Quite fittingly, there’s a six-step process called P.U.L.L. M.E. that’s essential for figuring out what exactly you need to do to accomplish that. To truly connect with customers and succeed, you need to actively engage with them at every step of the transaction process.
In this mini-episode (minisode, if you will), Brandon explains how you can bring your customers value on a daily basis and breaks down the PULL ME method.
The Finer Details of This Episode:
- Personalize: making each customer interaction bespoke and memorable rather than standardized and uniform.
- Unique: how does your company, firm or product stand out from the crowd? what story can you tell about what you’re putting out in the world?
- Lead: ensure that your intended audience can actually find you; know where to find them and how to entice them.
- Like: what are you doing to show your customers that you care about and empathize with them?
- Meaningful: forging trust and loyalty with customers through shared interests.
- Exceed: set a standard for what customers can expect from you, and then go above and beyond in delivering it.
Quotes:
“If you talk about branding, it’s more of a pull than a push.”
“Follow up in a way that personalizes the experience and let that customer know that they are important.”
“Meaning is going to come from you guys finding common ground or common shared values.”
Links:
Visit Brandon’s website at www.brandonbrands.com
Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow
And don't forget to leave a rating and review on iTunes! Thanks!
Steve Sims is the founder of personal concierge service Bluefish and a speaker who has worked with Richard Branson, Elon Musk and many other rich and influential figures. Forbes has called him “the real life Wizard of Oz,” acting as a kind of Make-a-Wish Foundation for the super rich and providing them with bespoke experiences beyond their wildest dreams. He is also the host of The Art of Making Things Happen podcast and author of Bluefishing: The Art of Making Things Happen.
In this episode, our host Brandon Birkmeyer speaks with Steve about some of the unique services Bluefish provides for its high profile clients. And Steve explains how he turned his little startup into an extremely well-connected business, and discusses which brands he has the greatest faith in.
The Finer Details of This Episode:
- What exactly Bluefish does on a daily basis and who its clients are.
- How does Steve get out the word about Bluefish and what he thinks the problem is with modern communication.
- Why networking and building relationships have been so essential to Bluefish’s success.
- The ups and downs Steve endured turning his little branding company into the massive concierge service it is today.
- Steve’s tips for maintaining relationships with influential people.
- Weighing the merits of branding vs. selling in the long term.
- The moments Steve thinks have been the biggest turning points in his career.
- Which brands Steve is currently obsessed with and which ones he really trusts.
- What Steve secretly wishes a customer would say about him in a testimonial.
Quotes:
“Never ask a question where someone can answer with a ‘yes’ or ‘no’.”
“I focused on my substance over my shine and that’s what built up my credibility.”
“I created by my own brand by my identity and my values.”
“If you don’t have a client, no matter how pretty your logo is you’re fucked.”
“I try to find growth in whatever I do.”
Mentions:
Richard Branson, Elton John, Andrea Bocelli, Journey, Ferrari,
Guest's Brand Shout-outs: Ducati, Suntory Whisky, McIntosh Laboratory, Apple, Starbucks, McDonalds
Brandon’s Brand Shout-outs: Skippy Peanut Butter
Guest Links:
Website: www.stevedsims.com
Mobile Text: Text “SIMS” to 345345 for videos, events, and Bluefishing playbook
Book: Bluefishing: The Art of Making Things Happen
Podcast: The Art of Making Things Happen
Instagram: @SteveDSims
Facebook: https://www.facebook.com/SteveDSims
Brandon's Links:
Visit Brandon’s website at brandonbrands.com
Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow
And please leave a rating and review on iTunes!
Advertising is great for getting the word out about your business, but you don’t simply want customers who come and go. Instead, thinking about what you can do to build and manage communities around your businesses and services. A strong community can make customers and users feel like they’re part of something bigger than simply using your products.
In this solo show, Brandon explains how you can use your existing connections to forge a strong community around your business.
The Finer Details of This Episode:
- Finding a way to leverage who you know into becoming your first customers.
- Why these existing connections can give you the most important feedback early on.
- Think about who you can help by expanding your business community.
- To build your community, check out the new Brand Growth Community Facebook group!
Quotes:
“Our first customers tend to be the people we know.”
“Having a community is what may make or break that path that you’re taking.”
Links:
Visit Brandon’s website at www.brandonbrands.com
Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow
And please leave a rating and review on iTunes!
Today we learn what it means to be a more human brand, make connections with customers one-to-one, and how the marketing rebellion has changed what it takes to be a brand to this next generation of customers.
Today our guest is an internationally acclaimed keynote speaker, Mark Schaefer.
Mark is an author and strategy consultant for marketing. I have read several of his books, including his most recent one, Marketing Rebellion: The Most Human Company Wins. He is a college educator and has been a leader in this industry for years.
I've respected and looked up to Mark for a long time and am excited to share our interview with you today.
What is the Marketing Rebellion? Brandon Birkmeyer: [00:02:24] I was hoping you could tell me a little bit more about how you find inspiration, and then how this idea of a marketing rebellion came to be.
Mark Schaefer: [00:02:49] You know, I was thinking today. I was out cutting my grass and I was thinking about how all my books sort of fit together. They provide this narrative that has sort of explored my thinking in terms of how marketing is changing. And I have been very fortunate in that it's sort of reflected how the world is changing as well.
My first real book was called Return On Influence. That came out in 2012. This was the first book on influence marketing. And back then, nobody was talking about that. It wasn't even a thing. But I recognize this idea that power was shifting from agencies, newspapers, and book publishers to people.
That was a very new idea back then. In fact, it was rejected by a lot of people. It was a very controversial idea. This idea that individual people could be counted on as influencers was a radical idea that caused a lot of fury when I was writing about it.
We have this opportunity to create our own power to influence. Well, how do you do that?
I wrote a book about creating content, about social media, and about blogging. Well then, all of a sudden, we have too much content because everybody's doing it now. So how do we stand out in this crazy world? How do we get our content to move through an audience? That was my book, The Content Code.
That works for businesses. Can it work for an individual? Can an individual become known that same way? So, then I wrote Known.
The problem that I solve with this new book, Marketing Rebellion, is that with this power shift, the whole world of marketing has now moved over to our customers. It has completed the cycle that I started talking about in 2012. Now, here we are today in 2019, and it is complete. It is not just shifting. It has shifted.
And in those seven years since that first book came out, marketers really haven't adapted to this idea. We have built our organizations to do something, but nobody's looking up to say, “Wait a minute, is everything still the same? Are things still working the way we thought they were?” We have had our heads down, trying to do content and social media without really reflecting on reality.
That is what the book is about. It is a reality check to see what's happening now. The customers are really in control of the sales funnel, of the customer journey, of the marketing process. It was not an easy book to write because it's such a profound and provocative idea. I was fearful that there could be a backlash on the book, but people have embraced it. They have seen this coming and it makes sense.
How Has Marketing Changed Brandon Birkmeyer: [00:06:19] Looking back to when you first got into marketing versus where it is now, how have you seen things change? You've talked about how it's changed for consumers but it's also interesting to see how the marketing professionals and how marketing as a profession has changed and how maybe we are behind.
Mark Schaefer: [00:06:58] Or has it changed? That's my biggest concern, really. One of my favorite quotes in the book is from Chris Savage, the CEO of Wistia. He says our culture is our marketing. And that is a big problem today. The culture has not kept up with the pulse of the world.
Our company cultures have not kept up with the pulse of popular culture and our consumers. It is a leadership issue. There is no such thing as a grassroots organizational change. That must come from the top.
So, my biggest concern is that they have not changed and there is organizational resistance built in.
I was blown away by an ad agency that really gets it. A company that I featured in the book, Giant Spoon. They are doing this experiential marketing. Their mantra is we're an advertising agency that aspires to never make an ad.
I really think that is poignant. We need to look at young people like the leaders of Giant Spoon to show us a new way. The world is not changing fast enough.
More of Mark's Back Story Brandon Birkmeyer: [00:10:45] This idea of customer experience and of a more human approach to marketing has been a theme for you and your content. Where does this passion come from to explore that? And how did you get into marketing. You seem to have found this thing that you are intensely curious about consistently.
Mark Schaefer: [00:11:30] Well, you know, I have reflected on that a little bit. I think part of my perspective comes from my blue-collar roots. My grandfather was a plumber. That's where I learned marketing. He never took out an ad in his whole life. It was all based on his reputation.
My grandfather knew the only thing he had was his reputation. And if he did everything he could to protect his reputation and serve his customers, people would tell stories about him that would lead to more business. When a customer could not pay my grandfather, he would do work for a chicken, or for sticks of wood.
He was a social person. Whenever he would finish a job, he'd sit down with the homeowner and have a beer with them. He was always building those relationships. He showed up and was active in his community. And that is where we are today.
I think I have an advantage because that is the world that I came from. I did not grow up in a penthouse in New York, looking down at everybody. I grew up in a two-bedroom house with one bathroom and eight people in it. So, I have a different view of the world. It's a humble view of the world that I think serves me well in where we are today.
A New Approach to Storytelling Brandon Birkmeyer: [00:15:21] One of the things you've talked about in some of your articles is that there's this idea of storytelling, which has been one of the larger pushes in our industry for a long time. A lot of marketers are looking to change people’s minds. What is your take on that?
Mark Schaefer: [00:16:11] There's still room to advertise and do PR. But I think we have to step back and respect people. In today's world, almost every consumer has the accumulated knowledge of the human race in the palm of their hand. And we do not have to change them.
They are very capable of making up their own mind. And if you look at where the best marketing is occurring today, you will find brands that are saying, “We believe in you and we want you to believe in us. We stand with you in this area. We are going to help you along in this area.” Instead of changing customers, they are walking alongside customers.
That is where marketing is going. The result might be the same. We still need to sell more stuff eventually, or our companies will die. But I think the trajectory, the mindset, and the tactics are going to be significantly different. It is already happening.
The view I present in Marketing Rebellion is, this is what marketing will be. And we have no choice. We just have no choice, but to respect the people where they are. Respect people, where they stand and help them.
Brandon Birkmeyer: [00:18:57] I like the idea that if you are telling a story, it needs some kind of emotional component to connect and to resonate and to move somebody. But maybe those stories start to come from the customer instead of something that's designed by a brand.
Mark Schaefer: [00:19:16] There is so much hype out there about the arc of our story, and starting with our why. People don't care. They really don't care. They care about getting by today. They care about the arc of their story.
They care about their why. And I think the best storytelling will make the customer the hero.
They will put the customer first. It used to be that our brand, our story, was what we were telling people. And now our brand, and our story, is what people are telling each other. That requires a different mindset.
Our customers are the marketers. They are making our product work or not work. The new mindset is, if the customer's in control, how do we help customers become the marketers? That is what a marketing department should be focused on today.
Becoming a More Personal Brand Brandon Birkmeyer: [00:20:21] For the entrepreneurs out there that might be marketing for the first time, are there some core lessons that they could take from this book or from this philosophy that they could start implementing right now?
Mark Schaefer: [00:20:44] I think small businesses and entrepreneurs have a huge advantage right now. It's back to what we talked about at the beginning, this idea of culture.
And that's why these big brands are dying. These legacy brands that I grew up with are dying and the advertising agencies are dying and laying people off because these legacy brands don't use them anymore. And we do not see ads like we used to. And I think instinctively what a lot of young people know today is that there's power in the personal brand and that the corporate brand today is really the personal brand today.
I believe that one of the reasons why Tesla has a higher market value than Ford motor company, that's been around more than a hundred years is because of Elon Musk. There is a vision. There is a personality. We can believe in him.
So increasingly the personal brand is the brand.
It is a lot easier for an entrepreneur to create that sort of personal brand with an emotional connection than some big retailer or automotive company.
Getting out and really knowing your customers, bringing people together, and creating events where they can see you. That's the difference between listening to a song and going to a live concert with your friends. You have this emotional bond with that event, and with that band that will never go away.
There are lots of opportunities where small businesses can implement better, faster, and more effectively than big companies.
RELATED: Build your personal brand with the Content Marketing Starter Guide.
Finding Your Alpha Audience Today Brandon Birkmeyer: [00:24:02] In your previous book, you talked about alpha buyers. What is the role of alpha buyers for this consumer that is taking ownership of the brand?
Mark Schaefer: [00:25:05] The power in digital marketing today comes from the transmission of content. There is no economic value in content or social media if people don't see it and share it.
We need a story. We need content. We need to build an audience on social media. But, that's a waste of money if nobody is seeing what we do. The people who actually share your content, they're advocates for you. That's the alpha audience.
In Marketing Rebellion, I talk about the decline of loyalty. Research shows across 80 different industries, on average, only 13% of our customers are loyal. 87% shop around and McKinsey found that in 90% of those industries they looked at, there's no loyalty at all.
So job number one is (if you're lucky enough to have an alpha audience) to have people who really love you, who are sharing your content, you've got to treat them like Kings and Queens.
You've got to find them and reward them. And that might mean getting your head out of a social media dashboard and looking at mentions and likes. You need to look at the individuals. What are people saying out there? Even for big companies, we're not talking about millions of people here. It's dozens or hundreds at the most that are really moving your content.
So don't be lazy marketers. Get out there and see. Finding out who is your alpha audience is job number one. Pick up the phone and call them.
Branding Vs. Selling Brandon Birkmeyer: [00:34:05] Do you believe that branding or selling is more important long-term for a business and why?
Mark Schaefer: [00:34:20] Oh, definitely branding. I think branding in this age is more important than ever. Before people buy, they have to be aware. And they don't want to be sold. They are tired of being sold to. They're tired of being advertised to.
That's one of the lessons we need to take from my book is that customers want to be left alone. They want you to be there when they need you, but they don't want to be pestered.
They don't want lead-nurturing in their life, or spam and robocalls. In this world of the shop-around customer, the most important thing is to stay in that consideration set.
And that doesn't necessarily come from selling. It comes from what does that brand mean to me? Why is this relevant? And why are my friends talking about it? Why do I seem to see this everywhere?
Long term, the branding is the selling.
Brandon Birkmeyer: [00:35:26] With spam and mass communication, is there a better way to connect in a more human way?
Mark Schaefer: [00:35:41] I think it's really easy. It just starts with realizing that you are a customer too. Everyone buys thousands of different products over the course of a year. And we know what we like, and we know what we do not like. We know when we're being annoyed and when people are jeopardizing our personal information.
The first thing to do is look at what you're doing in your company. And if you're doing things that people hate, stop it.
That is the first step toward human centered marketing. The second step is putting yourself in the shoes of the customers. Figure out what your customers really love. Where do you fit in that customer ecosystem? How do your values align with their values and how do you communicate that?
That is how we would connect to our friends. We would not show up uninvited or interrupt them. We would talk and help, and build relationships. That is what people want and that is what will be rewarded in the future.
Examples of Companies Doing Marketing Right Brandon Birkmeyer: [00:38:08] You mentioned a few brands today and also in the book that are doing it right. Do you want to tell a story about one of them that is doing marketing the right way in some aspects.
Mark Schaefer: [00:38:26] Well there are really so many.
And again, I sort of see a pattern that it is oftentimes the new people on the scene who are just creating their businesses in sort of an instinctive way, but it's the right way. And my favorite company right now is Glossier because it really encompasses every single thing of human centered marketing.
Glossier is a company that was started by a blogger named Emily Weiss. She was the brand. Before, any logo, slogan, or store, she created this company. She said, “I wanted to create a company that was your friend that just talked to you like a friend.” What is more human than that!
100% of her business occurs through word of mouth. She talks to her customers. She makes the customer the hero of her story. When you go on the Glossier website, the models and the pictures are her customers. I just 100% love what Emily is doing. There are lessons there from Glossier that every company should be studying because that's how you win today.
What’s Next for Mark Schaefer? Brandon Birkmeyer: [00:46:37] What's your next big audacious goal for the year.
Mark Schaefer: [00:46:42] I want to direct my life in a way where things are starting up, not winding down. One thing I feel good about is helping people. When people say I have impacted them in some way, or I've helped help them some way, that's the most important thing.
I don't really know what that looks like now, but I think it will involve bringing people together.
Website: www.businessesgrow.com
Book: Marketing Rebellion: The Most Human Business Wins
Twitter: @MarkWSchaefer
More Advice and Interviews If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
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