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Some time back, a young gentleman sent me a proposal. He wanted to help authors and speakers gain visibility on LinkedIn, TikTok, Instagram, Facebook and the rest. A solid pitch, honestly. He’d thought about content calendars, posting frequency, hashtag strategy, cross-platform promotion, the works. I read it and I was wowed. Then I sat with it a little longer, and something else came up for me.

Visibility is important. Every startup, every personal brand, every business needs it. You cannot build a following, sell a book, fill a workshop, or land a consulting client if nobody knows you exist. That part is not in question. But visibility to who? That’s the question the proposal didn’t quite answer, because it promised something large and vague. Get seen. Get followed. Get talked about. And large and vague can get you followers, it can get you a certain kind of pride, it can even get you invited to speak on panels about “growing your influence.” But it doesn’t automatically get you clients, and it doesn’t automatically get you sales.

I have told my team and the authors I work with the same thing many times since: you need visibility, yes, but it has to be aligned to the right audience, in the right markets. Large numbers help. Specific numbers in a niche market help more. I’ve built a good part of my own career on that belief — that a smaller, well-targeted network will do more for your brand than a sprawling one that doesn’t know why it’s following you.

Think about it this way. If you’re a corporate trainer working with executives in banking and insurance, would you rather have 50,000 followers made up of students, job seekers, and people who just enjoy motivational quotes, or 3,000 followers who are HR directors, CEOs, and L&D managers actively looking for someone to run their next leadership retreat? The second group is smaller on paper. In practice, it’s worth far more to your business. That’s the distinction the proposal missed, and it’s the distinction most people chasing visibility miss too.

The Numbers Don’t Lie

During one of my workshops, I pulled up data on Facebook and walked the room through it. Big beverage companies, household names, followers in the millions. Then I showed them what happens when those brands actually post — how few of those millions see the content at all.

That’s not a guess or something I made up to make a point. Recent industry data backs it up. Socialinsider’s 2025 benchmarks put average Instagram reach at around 3.5% of a brand’s followers, and Facebook lower still, at about 1.65%. That means for every 100 followers a page has, barely two of them are seeing a given post organically, unless money is spent to push it further. Sprout Social’s numbers tell a similar story on the Facebook side — organic reach for pages has been sliding for years, down from the 16% brands enjoyed back in 2012 to somewhere between 1% and 6% today, depending on the source you check.

Here’s the part that should really catch your attention. Smaller accounts, the ones with under 10,000 followers, tend to see reach rates of 8% to 15%. Compare that to accounts above 100,000 followers, which are often stuck at 3% to 7%. So the small page with the tighter, more engaged following is, in real terms, reaching a bigger share of the people who actually matter to it than the giant page with the impressive follower count.

This is thing. the large number gives you a big ratio to celebrate, sure, but the ratio of who actually sees, engages, and responds tells a very different story. A brand with a smaller but sharply targeted following, properly resourced with even a modest ad budget, can reach 70% to 80% of the people who genuinely matter to that brand. That’s a different kind of win than chasing likes and follower counts every single day.

I show this slide every time because people are always surprised. They assume that once a brand has crossed into the millions, its message is landing everywhere, all the time. The data says otherwise. A page with a million followers and 1.65% reach is putting content in front of roughly 16,500 people per post. A niche page with 8,000 followers and 15% reach is putting content in front of 1,200 people. On paper, the big brand wins. But if that big brand is selling a beverage to a general population and the small page is selling a coaching program to a tightly defined niche of entrepreneurs who’ve already shown interest, the smaller page is very likely converting more of those 1,200 into paying clients than the big brand converts from its 16,500.

That’s the part the vanity-metrics crowd never talks about. Reach without relevance is just noise. And these platforms are not designed to reward your brand for free forever. They are businesses. Facebook, Instagram, TikTok, LinkedIn all make their money by holding organic reach down and asking you to pay to unlock the rest. So before you spend another cedi or dollar chasing “growing your following,” ask yourself what you’re actually growing. Is it a number you can screenshot and feel good about, or is it a base of people who will pick up the phone when you call?

Value Over Vanity

Numbers alone don’t make a brand. What you bring to those numbers does. That’s the second question I always put to founders and creatives I coach: what value am I actually bringing to this audience, however large or small it is?

Visibility without value is vanity. It’s vain, it’s void, it doesn’t move the needle. You can be seen by thousands and still walk away with nothing, because seeing isn’t the same as caring, and caring isn’t the same as buying, referring, or trusting you with their next project.

I always tell people in my masterclasses: package your value so well that the moment someone engages with you, they feel the weight of your brand’s substance. That feeling is what turns a follower into a lead, and a lead into a client. It’s why I keep coming back to niche markets in my own consulting work — when you know exactly who you’re serving, you can shape your offer, your content, your product or service so precisely that people don’t just notice you, they need you.

This means going back to the basics some of us skip in the rush for visibility. Reposition your content. Repackage your offer. Re-examine your market. Ask if what you’re producing actually meets the needs of the people you say you’re serving, or if you’re just producing because everyone else is producing. There’s a difference between showing up because you have something worth saying and showing up because the calendar says it’s Tuesday and the algorithm rewards consistency.

I meet a lot of founders and creatives around who are proud of their posting streak but quiet when I ask what that streak has produced. How many inquiries came from last month’s content? How many people booked a call, bought a book, signed up for a workshop? Some go silent, not because they lack effort, they’ve clearly put in the work, but because nobody sat them down to ask whether that effort was pointed at the right target. Effort without direction is just motion.

The fix isn’t complicated, but it does take discipline. Get specific about who you serve. Not “entrepreneurs” but “early-stage founders raising their first round in West Africa.” Not “professionals” but “mid-career bankers preparing for their next promotion.” The narrower you go, the sharper your message becomes, and the sharper your message, the more it feels like you’re speaking directly to the one person reading it. That’s what value feels like from the other side. Not a broadcast. A conversation.

Find Your Voice

Beyond the numbers and beyond the value sits something harder to measure but just as important — the voice and culture of your brand. What do people feel when they interact with you, on social media or off it? What is the experience of being your customer, your client, your reader?

This is the part many founders forget because it doesn’t show up neatly in an analytics dashboard. But it’s the thing that makes a small, well-served audience stay loyal to you for years. It’s the aura, the tone, the consistent feeling that tells people what to expect from you before you’ve even said a word. That experiential layer of a brand is what separates a business people tolerate from one people talk about.

So when you’re building out your content strategy, don’t just ask whether you’re being consistent. Ask what kind of content you’re putting out and why. Is it there to build a loop that brings genuine leads into your business? Or is it there simply because you feel you have to post something today? Content for content’s sake fills a feed. Content built around lead generation, value, and a clear way for people to reach you builds a business.

I always encourage the people I coach to sit down and describe their brand the way they’d describe a person. Is your brand warm or formal? Does it speak plainly or with polish? Does it make people feel like they’re being taught, encouraged, challenged, or entertained? These aren’t small questions. They shape whether someone who lands on your page for the first time decides to stay, follow, and eventually buy, or scrolls past without a second thought. Two brands can say the exact same thing and get completely different responses, because one said it with a voice people trust and the other said it like a broadcast.

That cycle — visibility to the right people, real value delivered, and a brand voice people connect with — is what keeps a business growing steadily, rather than chasing spikes of attention that fade by the next scroll. It’s slower than going viral. It’s also far more durable. I’ve watched brands with modest followings outlast and outearn brands ten times their size, simply because they never lost sight of who they were actually trying to reach.

So as you think about your own brand or startup this season, resist the pull toward chasing likes and followers for their own sake. Get your visibility right — targeted, intentional, aligned with the markets that matter to you. Get your value right — packaged so well people feel it the moment they engage with you. And get your voice right — consistent enough that people know exactly who you are before you’ve said a word.

I still think about that young man’s proposal from time to time. It wasn’t a bad idea. Visibility work is real work, and there’s a place for it. But the lesson I took from it, and the one I keep handing back to founders and creatives across our markets, is that visibility is the doorway, not the destination. What happens once people walk through that door, whether they find value waiting for them or just more noise, is what decides whether your brand grows or simply gets noticed. Numbers open the conversation. Value and voice are what keep people in the room.

If you need branding resources, or you’re looking to bring me on as a coach or consultant, visit www.bkc.name, or search my name, Bernard Kelvin Clive, wherever books are sold. Get access to the books, share them, recommend them.

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The Brand Game Changer“The world is fast changing, and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion.” — Bernard Kelvin Clive

A few months ago, my team was racing against the clock to prepare for an event. The kind of preparation where everything that can wait, waits, and everything that can’t lands on your table at the same time. One of the things on that table was a flyer. We needed it fast, and we needed it good.

So we did what we’ve always done. We engaged an external designer, sent over the brief, and gave them roughly twenty-four hours to turn it around. Fair enough. Twenty-four hours for a professional flyer, with the event breathing down our necks, felt reasonable.

The designer came back with a sample. Our events team, the ones who live and breathe the small details, started going through it the way event people do. “I don’t like this here.” “Can we move that there?” “This colour isn’t speaking.” Normal back and forth. We sent the corrections across, and the designer told us to expect the update in a few hours, maybe the full twenty-four again.

While we were waiting, something happened that none of us saw coming.

The Unexpected Change

One of my team members, Maame Esi Yamoah, has zero background in graphic design. Not a single class, not a single late-night tutorial on Photoshop, nothing. What she does have is a habit of playing around with ChatGPT’s image generation, prompting it for fun, testing it out the way some people test out a new recipe on a slow weekend. She quietly opened the tool, typed in what she had in mind, and in two to five minutes, she had her own version of the flyer.

She dropped it in the group chat almost as an afterthought. No big introduction. No “look what I made.” Just, here, what do you think?

And the room shifted.

“Oh, this is getting better,” someone said. The design went up alongside the one the professional was still working on, and both were sent to the people in charge for a final decision.

Here’s the part that humbled me. Almost everyone pointed to the AI-generated flyer. Not the one a trained designer with years of experience had produced. The one a beginner with no design background had built in under five minutes, using a tool she’d only been practicing with for a few months.

The designer came back hours later with the revised version, exactly as promised. The team looked at it, looked at Maame’s version again, and still chose hers. When more corrections were needed on her design, those corrections took minutes to apply. Not hours. Minutes.

That flyer, the one built by someone with no formal design training, was the one that eventually went out. The one we used for the event.

I sat with that for a while.

It’s Not Really About AI

We keep having this conversation about whether AI will take our jobs, and at this point, I find it a slightly lazy conversation. Here’s what I think is closer to the truth: AI is not coming for your job because it’s AI. It’s coming for the job of anyone who has quietly stopped growing in their own field. A skill that isn’t being sharpened becomes a skill that gets replaced. That’s not AI’s fault. That’s just what happens to anything that stands still while everything around it keeps moving.

Think about what actually happened in that story. On one side, a designer with years, maybe two decades, of professional training and tools behind her work. On the other side, someone with zero design background and a few months of curious, consistent practice with a new tool. And curiosity won the vote in the boardroom. Not credentials. Not years of experience. Curiosity, practice, and a willingness to explore something new, against twenty years of mastery using the old way.

That should sit somewhere a little uncomfortable for all of us, myself included.

And it wasn’t only about technical execution either. What won the vote wasn’t just that Maame’s flyer was produced faster. It was that, somehow, it carried a feel the team responded to. The eye for what looks right, what we like to call “taste,” used to be something you built slowly, over years of training, critique, and exposure. Now a beginner with a sharp instinct and a good prompt can put that instinct on the table next to twenty years of formal craft, and the room doesn’t automatically choose the twenty years. That tells you taste itself is being democratized alongside speed, and that’s a much bigger shift than one flyer.

Speed Is Now Part of the Brand

Now let’s talk about speed, because that’s really the second half of this story, and I think it might be the more important half for your brand.

It was taking our designer roughly twenty-four hours to turn around one update. Every fresh correction added more hours to that clock. Meanwhile, the AI-generated design was being corrected and re-corrected inside five-minute windows. We weren’t just comparing quality at that point. We were comparing speed of service, and speed of service is no longer a nice-to-have sitting somewhere below quality on your list of priorities. It is fast becoming part of the brand experience itself.

Think about what that means for the way you serve your own clients and customers. The market is being trained, daily, to expect ideas to move from concept to something tangible almost instantly. Someone has an idea in the morning, and by afternoon they have a working draft, a mockup, a flyer, a landing page, a pitch deck, something they can react to and refine. That used to take days. Sometimes weeks. Now it can take an afternoon, sometimes less.

As a brand strategist, I have to take this seriously. Clients are not just comparing your finished work against another brand’s finished work anymore. They are comparing how long it took to get there. A client who has seen a flyer turned around in five minutes by their own staff will quietly start measuring your agency, your studio, your consultancy against that five minutes, whether they say it out loud or not. Turnaround time has quietly become part of your brand promise, alongside quality, price, and trust. Ignore that at your own risk.

And this isn’t only about design. The same thing is happening with copywriting, with prototyping, with idea development generally. The moment a concept drops in the mind of an entrepreneur or a business owner, a digital prototype can be built almost immediately, tested, even pre-promoted, long before it would have traditionally reached a designer’s or a developer’s desk. That cuts out days, sometimes weeks, of manually sourcing a designer, a copywriter, a developer, just to test whether an idea even has legs.

Let me give you a small example; I was working on a project that needed a fair amount of manual processing. I set up an AI agent, gave it the tools it needed, and left to drop my kids off at school. By the time I got back, the task was done. Not started. Done. Hours of work that would normally have had me sitting behind a screen, manually pushing through, were handled while I was doing something else entirely with my morning. Right prompt, right tools, right setup.

I share that not to make a case for any one tool, but to make a point about time. Time saved is value created. And in branding and business, value created eventually shows up as money earned, or money lost to someone who got there faster than you did.

What This Means For Your Brand

So here’s what I want you to sit with, if you’re an entrepreneur, a coach, a brand owner, or someone trying to build something that lasts.

I see versions of this story everywhere now. Young creatives without formal training are quietly outpacing established studios on speed and on output, simply because they treat these tools as part of their daily hustle rather than something to be cautious about. Established players who would never have considered themselves “behind” five years ago are starting to feel the ground shift under them. This is not a Silicon Valley story happening somewhere far away. It is happening in our markets, on our streets, inside our own teams, right now.

This is no longer a “wait and see” moment. It’s a “get in the pool or get left standing on the side” moment. Somewhere on your team, or on your competitor’s team, there’s a Maame Esi Yamoah quietly experimenting with a tool after hours, building a skill that doesn’t show up on a CV but absolutely shows up in the output. The only real question is whether that person is on your team, building your brand forward, or somewhere else, quietly doing the work you used to charge for.

I’ll be honest with you, not everything coming out of these tools right now is excellent. Go online, and you’ll find plenty of design work that’s sloppy, plenty of writing that reads as if nobody refined it. That’s true, and it’s worth saying out loud so we don’t pretend this is all polished already. But that’s not really the point. The point is the trajectory, not the current imperfection. A year ago, what Maame did in five minutes wasn’t possible the way it is today. A year from now, it will be even faster and even better. The tools are climbing. The only real question is whether you’re climbing with them.

Mastering these tools is no longer optional homework for “tech people,” while the rest of us focus on “the real work.” The tools have become part of the real work now, whatever field you’re in. Design, writing, coaching, consulting, sales, accounting, it doesn’t matter. The tools are already being mastered and used by someone in that field, right now, while you’re reading this. The earlier you put your ear to the ground, explore, adapt, and build the habit of working alongside these tools, the better positioned your brand will be. If you sit this one out, you won’t be sitting it out quietly. You’ll be sitting it out while someone else, possibly someone with far less experience than you, takes the work right out from under you.

What stays with me most about that whole flyer episode isn’t really about AI at all. It’s about Maame. She wasn’t trying to prove anything or replace anyone. She was simply curious, and she practiced that curiosity quietly, on her own time, with no pressure on her to perform. That curiosity, more than any design certificate, is what decided whose work ended up on the banner for our event.

That, to me, is the real lesson for your brand. The differentiator going forward will not always be who trained the longest or who has the most letters after their name. Increasingly, it will be who is practicing right now, today, with the tools already reshaping their field. Training tells you where someone started. Practice tells you where they’re headed. And in a market moving at this pace, where someone is headed matters a great deal more than where they started.

So get involved. Get moving with the tools and the technology already living inside your field, and let your brand build on top of that, not in spite of it. Everything is more possible now than it has ever been. Creatable, testable, workable, almost instantly. Just explore.

Think about this, as an entrepreneur, as a coach, as a brand: how are you going to move your business forward with what’s already sitting right in front of you?

The best is yours.

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Why Brand Names Matter More Than You ThinkLet me tell you something my kids taught me — completely by accident — that I haven’t been able to stop thinking about in terms of branding and business.

We have neighbours who keep rare, exotic chickens. A beautiful bird, a cross-breed you don’t see often around here. One day, one of those chickens somehow found its way over the fence and into our compound. We tried to coax it back. We tried guiding it toward the gate. The thing simply refused to move. It just walked around, pecking at the ground, completely unbothered, acting like it had been living with us all its life.

We didn’t stress too much about it. We figured we’d let the neighbour know and get it sorted. But then the kids came home from school.

That changed everything.

They spotted the chicken and immediately went into full excitement mode — chasing it gently, offering it water, watching it strut around. By the next morning, the chicken was still there. Day two, same thing. Day three, same. Our neighbour knew the bird had crossed over, but it seemed content to stay. And the kids? The kids had fully adopted it.

Then one evening, I overheard a conversation between my two children. One of them said something like, “Let’s go and see Arrey.” I stopped. I thought they were talking about going somewhere or seeing someone. I came out and asked what was happening, reminding them they weren’t going anywhere at that time of day. They laughed and said, “Dad, we’re not going anywhere. We’re going to see Arrey. The chicken.”

They had given the chicken a name.

Arrey. Not “the chicken.” Not “the bird from next door.” Not “that thing in the yard.” A proper name. A specific, chosen, deliberate name. And with that name came a whole new world. Suddenly the chicken had a personality in their conversations. It had a story. They could refer to it, remember it, talk about it to others, and feel a connection to it that no generic description could have created.

“Names don’t just label things — they give them life, identity, and a place in someone’s memory.”

How Children Understand What Brands Need to LearnHere is what struck me the most: our neighbour raised those chickens. He feeds them, tends to them, and has had them for years. But as far as I know, none of them had individual names. They were chickens — a category, not individuals.

My children, in three days, gave one of those chickens an identity that neither the owner nor the bird’s original environment had provided. And from that moment, it wasn’t just a chicken. It was Arrey.

Children do this instinctively. They name their toys, their stuffed animals, their imaginary friends, even their fears. They name things so they can hold them, remember them, and make meaning out of them. I noticed that almost every toy in our home has a name. They don’t refer to “the red car” or “the big bear.” Each one has its own name, and in the world of their play and imagination, those names carry weight.

As adults in business, we sometimes forget this instinct. We get so focused on product specs, service descriptions, and category labels that we neglect the one thing that transforms a product from a commodity into a brand — the name.

Think about it. What’s more powerful: “a search engine” or “Google”? “A streaming service” or “Netflix”? “A ride” or “an Uber”? The category explains what something is. The name gives it a world.

What a Name Actually Does for Your BrandA name is not decoration. It is not an afterthought. A name is the first act of brand identity — it is the anchor around which everything else is built.

Research in branding and consumer psychology consistently shows that brand recall — the ability of a customer to bring your name to mind without any prompting — is directly connected to purchasing decisions. When someone is asked to name a fast-food restaurant, a cola brand, or a courier service, the names that come up first win the sale. Not the ones with the most features. Not the ones with the lowest price. The ones that are remembered.

According to brand awareness studies, most consumers can only spontaneously recall between three and five brand names in any given product category. That is your competition for space in a customer’s memory. The name you choose, and how well you build around it, determines whether you make that short list.

A strong name does several things at once. It signals what you stand for. It triggers an emotional response. It simplifies the conversation a customer has to have when recommending you to someone else. And critically, it makes it easier for people to come back to you — because they can actually find you in their own memory.

Think about when you’ve referred a business to a friend. What did you say? “There’s this place — I can’t remember the name exactly, but they do…” versus “You have to try XYZ.” The first is a weak referral. The second sells. The name is what makes word-of-mouth work.

“The name you choose is not just what people call you. It is what they carry of you in their minds.”

The Emotional Weight of the Right NameThere is something else my children showed me that goes beyond memory. When they named that chicken Arrey, they started caring about it differently. They checked on it in the morning. They talked about it at the dinner table. They were upset when the neighbour finally found a way to lure it back home.

A name creates attachment. And attachment is what drives loyalty.

This is not just childhood psychology — it is human psychology. When something has a name, we relate to it differently. We invest in it emotionally. We feel a sense of familiarity and connection that a product description alone can never create.

In branding, this emotional dimension is everything. Apple doesn’t just sell computers — it sells a sense of identity. Coca-Cola doesn’t just sell a drink — it sells a feeling of happiness and togetherness. Nike doesn’t just sell shoes — it sells the story of what you could become. And every one of those experiences starts with a name — a name that over time has been loaded with meaning, memory, and emotion.

When you name your business or product well, you give your customers something to carry with them. A reference point. A feeling. A conversation starter. A name they reach for without thinking when they need what you offer.

And when you name it poorly — or not at all — you leave them with nothing to hold on to. You become “that company” or “you know, those people who do the thing.” You become forgettable, even if your product is excellent.

Naming Is a Business Decision, Not a Creative ExerciseI have spoken before about rules and principles in brand naming — including the rule of three that I have shared in previous pieces. Today I want to anchor on something even more foundational: the decision to take naming seriously in the first place.

Many businesses treat naming as an afterthought. They pick something available, something easy to spell, or something that just “sounds fine.” And then they spend years trying to build equity into a name that is working against them rather than for them.

A name that is hard to pronounce creates friction. A name that means something unintended in your customer’s language creates confusion. A name that is too generic fails to differentiate. A name that sounds too similar to a competitor creates legal and brand clarity problems.

But a name that is clear, memorable, emotionally resonant, and authentic to what you do? That name becomes an asset. It compounds over time. Every customer interaction, every marketing campaign, every referral adds value to it. You are not just building a product or a service — you are building something people will remember and return to.

Before you launch, before you print the business cards, before you build the website — ask yourself: what feeling do I want this name to trigger? What does it say about who I serve and how I serve them? Will my ideal customer be able to say it, remember it, and pass it on to someone else?

These questions are not trivial. They are strategic. And getting them right, especially early, saves you from an expensive rebrand down the road.

Lessons from ArreyThe chicken eventually went back home. Our neighbour secured the fence and Arrey — as my kids still call it — is no longer a resident of our compound. But the lessons? Those stayed.

My children, without any knowledge of branding or marketing, demonstrated something that the world’s most successful companies have invested millions to achieve. They took something ordinary — a wandering chicken — and gave it an identity. They made it memorable. They created attachment. They built a story around a name.

And that name made all the difference in how they related to it, talked about it, and remembered it.

As you think about your business, your product, your service — think about this: does it have a name that works as hard as you do? Does it give your customers something to hold? Does it make it easy for them to remember you, return to you, and refer you?

Names map things to memory. Names trigger emotion. Names give identity to the ordinary and turn the ordinary into something people care about.

My kids taught me that. Arrey taught me that.

Now — what have you named yours?

The best is yours!

Yes, and finally, if you found this valuable and want to explore more on branding, positioning, and strategic growth, you can find my books online by searching for Bernard Kelvin Clive. And if you’d like to engage me for speaking, coaching, or training, reach out through my official channels.

The best is yours.

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The Power of Repeat Business

Today, I want to talk about clients, customers, and the real value of repeat business.

Let me begin with an experience.

A while ago, I handled a digital publishing project for a client — a book writing and publishing assignment. We discussed the scope, agreed on the pricing, aligned on timelines, and within just a few days, the task was completed. The process was clean, structured, and efficient. No unnecessary back and forth. No tension. Just clarity and execution.

After delivery, he said something that stayed with me: “Wow, I like people like you.”

Now, that’s the kind of feedback any team would love to hear. My team was excited — not just because it was praise, but because it affirmed something deeper: we had delivered value in a way that made the experience enjoyable. He appreciated the speed. He appreciated the professionalism. He appreciated the clarity of communication. Everything worked.

But here’s where it became even more interesting.

Shortly after that project, he referred two of his friends to us. Same type of project. Same smooth engagement. Same decisive mindset. They didn’t negotiate endlessly. They didn’t delay payments. They respected the process. One of them even made full payment immediately after the invoice was sent and simply asked, “When will it be delivered, and what do you need from me?”

That’s when it struck me: this is what every business truly wants.

To hear a client say, directly or indirectly, “We like doing business with you — and we’ll do it again.”

That statement is more powerful than any marketing campaign.

The Real Value of Repeat Business

Many businesses spend most of their energy chasing new customers. But smart brands understand something deeper: repeat customers are the real asset.

Research consistently supports this. According to Harvard Business Review, increasing customer retention by just 5% can increase profits by 25% to 95%. Bain & Company reports that repeat customers tend to spend significantly more over time compared to first-time buyers. In fact, in many industries, acquiring a new customer can cost five to seven times more than retaining an existing one.

Think about that carefully.

The client who returns.
The client who pays without drama.
The client who refers others like themselves.

That client is more valuable than multiple one-off transactions that leave you exhausted.

Repeat business doesn’t just increase revenue — it stabilizes your business. It reduces marketing costs. It improves cash flow predictability. It builds brand credibility. And perhaps most importantly, it protects your energy.

Not All Clients Are Equal

If you’ve been in business long enough — whether as a consultant, freelancer, startup founder, SME owner, or creative — you already know this truth: not all clients are equal.

Some clients delay payments. Some argue over fees after agreements have been signed. Some ignore timelines and then expect miracles. Some micromanage every step while undervaluing the expertise they hired you for. There are moments when you even consider refunding just to protect your peace.

And then there are clients you genuinely enjoy working with. Clients who communicate clearly. Clients who respect value. Clients who understand that excellence costs something. With such people, you don’t just want to deliver — you want to overdeliver.

Why? Because business with them flows.

And here’s an observation I’ve made repeatedly over the years: like attracts like.

The first client who referred his friends? They were in the same circle — same mindset, same exposure, same financial capacity, same appreciation for value. When someone who values quality refers you, chances are high they refer people who also value quality. But when someone who struggles with pricing refers others, often they refer people within the same mindset bracket.

It becomes a pattern.

Very few times does that cycle break.

So, the deeper question for every brand becomes this: what kind of clients are you consistently attracting — and what does that say about your positioning?

Upgrading Your Brand to Attract Better Clients

Now that we’ve established that not all clients are equal — and that repeat, value-driven clients are the real asset — the next logical question is this:

How do you move from attracting struggling clients to attracting high-value ones?

Because let’s be honest, you don’t accidentally attract premium clients. You position for them.

In the early stages of business, many of us take whatever comes. We accept smaller budgets. We tolerate heavy negotiations. We bend over backwards just to close the deal. That season is understandable. It builds experience. It sharpens skill. It teaches resilience.

But you cannot remain in that survival zone forever.

If your brand positioning never evolves, you will continue attracting people who buy based on price alone. And price-based customers are rarely loyal. They are transactional. Today they are with you. Tomorrow someone offers them a slightly cheaper alternative, and they move.

Value-based clients behave differently. They don’t just ask, “How much?” They ask, “Is it worth it?” That difference changes everything.

So how do you position yourself for value-driven, repeat clients?

1. Excellence Must Be Visible — Not Assumed

One mistake many brands make is assuming their quality speaks for itself. It doesn’t.

Quality must be visible, structured, and experienced.

When clients engage you, they should see:

• Clear onboarding processes
• Defined timelines
• Documented workflows
• Professional communication
• Structured delivery cycles

Premium clients look for signals of order and competence. If your systems are chaotic, your emails are inconsistent, your pricing is unclear, and your timelines are vague, you unconsciously signal “small-time operation.”

And high-value clients are allergic to disorder.

McKinsey research on customer experience shows that consistency and reliability are among the strongest drivers of brand trust and long-term loyalty. People don’t just buy results — they buy confidence in your process.

That means your internal structure matters more than you think.

Who handles what?
What happens after payment?
What happens if revisions are needed?
How long does each stage take?

When these systems are clear, clients feel safe. And when clients feel safe, they pay confidently.

2. Your Pricing Filters Your Market

Let’s address something uncomfortable.

Your pricing is not just about money. It is about positioning.

If your rates are consistently low, you are signaling accessibility over exclusivity. That’s not wrong — but it determines the kind of audience you attract.

High-value clients do not automatically trust cheap services. In fact, behavioral pricing research shows that higher pricing often increases perceived value when supported by quality signals. It communicates confidence.

Now, this doesn’t mean you randomly inflate your fees. It means your price must reflect:

• Your expertise
• Your structure
• Your results
• Your positioning

When my first client paid the quoted price without negotiation, it wasn’t just about affordability. It was alignment. He understood the value. And because he understood it, he referred people who also understood it.

Your pricing acts as a filter. It screens out some audiences and attracts others.

The question is: are you filtering intentionally, or by default?

3. Systems Attract Stability

One reason repeat clients return is not just quality — it is predictability.

Businesses that operate on documented systems outperform those operating purely on hustle. According to a study by the Small Business Administration, companies with structured processes and documented workflows scale more sustainably and retain clients more effectively than those that operate informally.

When clients experience a structured brand, they trust that the next project will go just as smoothly as the first. That confidence encourages repeat engagement.

Without systems, every project feels like starting from scratch. And premium clients do not want to gamble.

This is why I always emphasize:

Document your delivery cycle.
Clarify your communication structure.
Define your internal roles.
Standardize your onboarding.

Excellence should not depend on your mood. It should depend on your system.

4. Upgrade Your Visibility to Upgrade Your Clients

Now here’s another truth many avoid: you cannot attract premium clients while only positioning yourself in low-visibility spaces.

Different client levels occupy different ecosystems.

If you want to attract decision-makers, consultants, executives, or well-funded entrepreneurs, you must show up where they are — physically or digitally.

This may require:

• Targeted advertising
• Strategic partnerships
• Industry events
• Professional communities
• Curated networking

Word-of-mouth works — but word-of-mouth within the wrong circle limits your growth.

In my book, The Silence Advantage, I talk about the power of intentional networking — positioning yourself within circles of influence and affluence so that your visibility aligns with your target market.

At certain stages of business, organic growth is enough. At other stages, you must deliberately invest in promotion to reposition your brand upward.

Visibility determines perception. Perception determines attraction.

The Two-Way Mirror: Be the Brand You Want to Attract

Now let’s flip this conversation.

We’ve talked about attracting better clients. But here’s the uncomfortable mirror question:

Are you the kind of brand that high-value clients want to work with?

Because attraction is not one-sided.

Many business owners say, “I want premium clients. I want decision-makers. I want serious people.” But premium clients are also asking, “Is this a serious brand? Is this structured? Is this stable? Is this worth my time?”

You cannot demand excellence from clients if your business model is built on inconsistency.

High-level clients look for:

• Clarity
• Speed
• Structure
• Professionalism
• Emotional maturity
• Problem-solving ability

If your communication is reactive instead of proactive, if your timelines constantly shift, if your branding looks confused, if your delivery lacks refinement — you will unconsciously repel the very audience you claim to desire.

This is why brand elevation is internal before it is external.

Work on yourself.
Work on your processes.
Work on your positioning.

When your brand matures, your client base matures with it.

Transactional Business vs Relational Equity

There’s another dimension many SMEs overlook: the difference between transactional revenue and relational equity.

Transactional revenue is one-off. It is survival-driven. It keeps you moving but doesn’t build long-term strength.

Relational equity, however, compounds.

When a client trusts you, returns to you, and refers others like them, you are building business equity that goes beyond money. You are building a network effect.

According to Nielsen’s Global Trust in Advertising Report, 88% of consumers trust recommendations from people they know more than any other form of marketing. That means one satisfied client in the right circle can outperform months of random advertising.

But here’s the key: referrals replicate quality of network.

When someone from a high-value ecosystem refers you, they replicate their circle. When someone from a struggling ecosystem refers you, they replicate that circle too.

So the question becomes strategic:

Which circle are you intentionally building inside?

Moving from Survival Clients to Strategic Clients

Let’s make this practical.

If you find yourself constantly dealing with:

• Late payments
• Endless negotiations
• Scope creep
• Disrespect for timelines
• Emotional exhaustion

It may not just be “bad luck.” It may be a positioning problem.

Here are some strategic shifts to consider:

1. Refine Your Brand Message
Make your communication reflect value, not desperation. Brands that constantly shout discounts attract discount seekers.

2. Clarify Your Ideal Client Profile
Who exactly do you want to work with? Be specific about income level, mindset, industry, exposure, and expectations.

3. Adjust Your Entry Points
Sometimes you need structured consultations, application forms, or minimum project thresholds to filter serious inquiries.

4. Raise Standards Gradually
Improve your presentation. Upgrade your portfolio. Enhance your onboarding experience. Small refinements shift perception.

5. Invest in the Right Rooms
If you want to work with leaders, position yourself in leadership environments. If you want funded entrepreneurs, show up where they gather.

At certain levels, word-of-mouth is enough. At other levels, you must deliberately reposition upward through visibility and association.

Your environment influences your clientele.

The Mindset Shift That Changes Everything

Here is the mindset shift every serious brand must embrace:

Stop chasing clients. Start building a brand that attracts aligned clients.

The client who paid without negotiation did so because he perceived value. The friends he referred behaved similarly because they shared similar exposure and mindset. It wasn’t magic. It was alignment.

Business becomes “sweet,” as I like to say, when alignment exists.

Alignment of value.
Alignment of expectations.
Alignment of professionalism.

So, I leave you with two reflective questions:

Are you the kind of client serious brands want to work with?

And are you building the kind of brand serious clients are looking for?

Because in business, you don’t just attract what you want.

You attract what you position for.

Be the right customer.
Be the right client.
Be the right brand.

And when that alignment happens, repeat business stops being luck — it becomes strategy.

Yes, and finally, if you found this valuable and want to explore more on branding, positioning, and strategic growth, you can find my books online by searching for Bernard Kelvin Clive. And if you’d like to engage me for speaking, coaching, or training, reach out through my official channels.

The best is yours.

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— Brand Loyalty Diversion

It is often said that customers cling to a particular brand or product for years because of loyalty. And yes, brand loyalty exists. However, I think that loyalty is not permanent. Desires change. Tastes evolve. Opinions shift. Consumers grow. And when the brand no longer aligns with the consumer’s current needs and expectations, loyalty begins to diffuse — or what I call brand loyalty diversion.

There must always be a consistent match between what your brand offers and what your customers currently need. The moment that the connection weakens, even slightly, switching begins. And remember something I keep saying: your competitor is just a click away. Today, if a customer tries reaching you two or three times and you are unavailable, slow to respond, or inconsistent in delivery, they move to the next available option. They will not announce their departure; they simply switch. Even when customers feel attached to your brand, certain practical factors must still hold them in place.

Let me explain with a simple story.

A couple of years ago, I used a particular detergent brand. It was a quality product with a good fragrance, available in liquid and powdered forms, and the pricing was reasonable. The packaging was appealing and overall, it served its purpose very well. I was comfortable with it and had grown used to it.

Then something happened. The product gradually became scarce. You go to one supermarket; it is not available. You try another shop, still not available. You move around the market — same issue. Now understand this: these are consumables. Fast-moving products. You cannot wait indefinitely. Clothes must be washed. Life continues. You cannot pause domestic needs because your preferred brand is missing.

So naturally, I tried an alternative. At first, there was hesitation. You compare mentally. You measure quality. But you still need something immediately. So, I picked another brand. Interestingly, the alternative turned out to be good. The pricing was slightly lower, the quality was comparable, and the packaging was attractive. Most importantly, it was available whenever I needed it.

Gradually, I adjusted. Today, I still use that new brand.

Now think about this carefully. If I was so loyal to the previous brand, why did I move? It was not because the product was bad. It was not because I suddenly disliked it. I switched because it was not available when I needed it. Availability outweighed history. Consistency defeated familiarity.

This is how brand loyalty diversion happens.

We sometimes assume that because customers have used our product for years, they will automatically remain. That assumption can be dangerous. Loyalty survives on continuous value delivery, not past performance. The moment you stop meeting immediate needs, the market does not wait for you. There are always alternatives, and once customers test those alternatives and find them satisfactory, their preferences begin to shift.

As brands and businesses, we must not relax and assume ownership of customers. No customer permanently belongs to you. They stay because you continually earn the right to serve them.

So, here are practical questions to reflect on as a business owner or brand builder: Are you consistently available where your customers expect you? Is your supply chain reliable? If someone searches for you today — physically or digitally — can they easily find you? Or are you unintentionally pushing them toward your competitors?

Truth is that, in fast-moving markets, especially with consumables and everyday services, loyalty is fragile. Unless you operate as a premium luxury brand where customers are willing to wait for exclusivity, most consumers will switch when urgency is involved. And today, urgency defines buying behavior.

The lesson from this detergent experience is straightforward: quality alone is not enough. Availability sustains loyalty. The moment you disappear from the shelf — whether physical or digital — someone else occupies that space. And once that space is taken and the alternative proves satisfactory, winning that customer back becomes much more difficult.

How Consumers Really Switch

We’ve all heard the notion that once a customer loves a brand, they’ll stick forever. But real-world behavior — backed by data — tells a different story: loyalty is conditional, not guaranteed.

Globally, about 69% of consumers said they remained loyal to specific brands in 2024 — but that still means 31% were open to switching when conditions change. And that number grows when price, quality, or availability fails them. (Amra and Elma LLC)

Let me bring this to life with what happened in my home just months ago.

A while back I went searching for a beloved beverage we’d enjoyed for years — a classic drink that every Ghanaian home seems to recognize. It had been part of our routine for so long that when we couldn’t find it in shops, markets, or even major supermarkets, it felt strange.

But our kids still wanted it.

Stockpiles at home had run out. So, we did what many would do: we went looking for an alternative.

Eventually, we found another drink — a product new to us but equally satisfying. It met our taste expectations, offered good quality and nutrition, and most importantly, it was available when we needed it.

Guess what? We didn’t go back.

Not because we disliked the original brand. Not because we suddenly developed some deep animosity toward it. But simply because it wasn’t there when we needed it. The new drink was. And over time, it became our go-to choice.

This reflects what research shows: consumers will try new brands when their preferred ones become difficult to access or purchase. Studies have found that when favorite products aren’t available, people quickly adjust their consumption to the readily available substitutes instead of waiting it out. (Phys.org)

In other words, availability greatly influences loyalty — not just emotional attachment. You can have a great product, but if people can’t find it, they’ll find another.

Milk on the Shelf — New and Popular

Another example happened with one of Ghana’s classic consumables — milk. A brand many of us grew up with became hard to find. Whether there was an actual supply issue or artificial scarcity created by distribution challenges, the result was the same: people struggled to find it.

Then something interesting happened.

A new milk — a brand that hardly ever appeared before — started showing up regularly in shops and markets. It became available, often at a reasonable price and acceptable quality.

Before long, many consumers — myself included — started buying it. Not because we’d planned to switch, but because that product was simply there. It met our immediate need — milk for breakfast, milk for tea, milk for kids. And once we got used to it, that familiarity built new preference. Over time, availability built new loyalty.

These behaviors are not isolated. Research shows that most consumers will switch brands due to cost, poor service, or availability issues. For example:

• About 60% of consumers switch because of pricing issues. (eCommerce Fastlane)
• 25% will abandon a brand due to availability challenges alone. (sellerscommerce.com)

And while 77% of people will choose familiar brands initially, a large portion — about 55% — admit their loyalty has changed in the past five years because something better, cheaper, or easier has shown up. (brandedagency.com)

What this tells you is simple: loyalty isn’t a static declaration — it’s a dynamic choice. It’s shaped by convenience, consistency, quality, and — most importantly — accessibility.

What this Means for Brands and Businesses

From the stories and the research above, here’s what you should take away:

1. Availability beats history: A loyal customer will switch if they can’t get what they need when they need it.
2. Consumers are pragmatic: Emotional connection helps, but practical needs like price, accessibility, and quality matter more in the moment.
3. Market dynamics are real: Just because you’ve had customers for years doesn’t mean they’re yours forever.

Brand loyalty today is fragile — not because people don’t care, but because in a world with endless choice and alternatives only a click away, needs evolve faster than ever.

When customers find something that meets their need now, and your product isn’t there, they simply adapt. That’s not betrayal. That’s consumer logic.

So, what then is the solution?

If loyalty can diffuse… if customers can switch… if competitors are just one click away… what should brands, personal brands, MSMEs, startups, and even established businesses do?

First, accept this truth: loyalty is maintained, not assumed. It must be earned continuously.

From the detergent. From the beverage. From the milk. The pattern is clear. When availability drops, loyalty weakens. When consistency breaks, switching begins. When visibility fades, competitors step in.

The market today is dynamic. Technology has accelerated comparison. Consumers have options. Information is instant. Delivery expectations are higher. Patience is lower.

If you call a company two or three times and they don’t respond, what do you do? You move on. If you request a quote and it delays unnecessarily, you look elsewhere. If a product isn’t on the shelf, you pick the next one beside it.

It’s not emotional. It’s practical.

So how do you protect and grow brand loyalty in this environment?

1. Stay Visible — Even When You Think You’re Established

Look at global brands like Coca-Cola. They have been in the market for over a century. Everyone knows them. Yet they still advertise consistently. They still push campaigns. They still innovate packaging. They still show up.

Why? Because visibility sustains relevance.

Some brands relax after gaining market share. They assume everyone already knows them. That assumption is costly. The moment you reduce visibility; you reduce mental availability. And when you are no longer top-of-mind, you are easily replaceable.

Whether you are a personal brand, consultant, MSME, or large enterprise, ask yourself: are you still visible where your customers spend attention? Online? Offline? In conversations? In communities? In digital search?

Silence creates space for competitors.

2. Be Consistent in Delivery

Quality must not fluctuate. Supply must not be unpredictable. Service must not depend on mood.

In all the stories I shared, the brands that lost loyalty did not necessarily lose because they were inferior. They lost because they were inconsistent or unavailable.

Consistency builds trust. Trust builds habit. Habit builds loyalty.

If customers can confidently say, “Anytime I need this product, I will find it,” you have already won half the battle. But if they must guess whether you will deliver or not, you are training them to experiment with alternatives.

And once they experiment successfully, you have competition inside their routine.

3. Keep Improving — Don’t Live on Past Glory

Markets evolve. Consumer tastes evolve. Packaging trends change. Pricing pressures shift. Digital behavior advances.

If your product or service looks the same as it did five years ago while the world has moved forward, customers notice. Improvement signals seriousness. Innovation signals leadership. Refinement signals care.

Ask yourself: have you repackaged recently? Have you refined your offer? Have you improved response time? Have you upgraded customer experience?

Loyalty is reinforced when customers feel they are growing with your brand.

4. Understand Urgency Is the New Standard

Today, speed matters. Ease matters. Accessibility matters.

Unless you are operating in a rare luxury category where customers deliberately wait for exclusivity, most products and services operate in competitive environments. In such markets, urgency drives decisions.

If you are not factoring speed, ease, and responsiveness into your business model, you may already be losing clients quietly.

Remember again: your competitor is just a click away.

In conclusion, brand loyalty only remains when needs and wants are consistently satisfied. The moment those needs are unmet — whether due to unavailability, inconsistency, poor visibility, or slow response — switching becomes easy.

So, rethink your positioning. Rethink your supply chain. Rethink your visibility. Rethink your customer experience.

Ask yourself honestly:

• Can customers find me easily?
• Can they rely on my delivery?
• Am I still top-of-mind in my space?
• Am I improving or just existing?

Loyalty is not a permanent title awarded to a brand. It is a continuous decision made by customers.

Stay visible. Stay consistent. Keep wowing your audience. Keep earning the right to serve them.

Because in today’s marketplace, loyalty does not disappear suddenly. It diffuses slowly — and then diverts completely.

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Today, I want us to reflect on three critical things I believe micro, small, and medium business owners, startups, and growing brands must intentionally embrace if they truly want to multiply impact, productivity, and profit. Not just grow gradually, but position themselves to scale strategically in a fast-changing era.

Let me begin with a simple story from my own work.

Recently, I’ve been developing several digital products. Over time, I’ve built systems and templates that make my workflow smoother. Because I’ve repeated similar processes again and again, I already know what goes in, what comes out, and what steps to follow. These templates helped me stay structured and consistent; they made the work easier and more predictable.

Then something interesting happened. I discovered a single tool that transformed the entire process. Suddenly, tasks that used to feel heavy became faster, more efficient, and far more effective. I paused and asked myself, what just happened to my time, my productivity, and even my profit margins? One simple discovery changed the way I executed my work.

Yes, there was a cost implication attached to using the tool, but the value it returned was undeniable. It saved me hours — even days — and elevated the quality of my output. What previously could take close to two weeks was now completed in about three days. That experience became a strong reminder that sometimes growth doesn’t come from working harder, but from working smarter.

And that is what inspired this conversation. You see, we are living in an age where attention is divided, information is everywhere, and time is no longer something most entrepreneurs have in abundance. Every day, brands compete not only for market share but also for relevance. The question is no longer “Are you working?” but rather, “Are you working effectively?”

From my observations and personal experiences, I have identified three critical areas that can significantly transform how your business operates and how your brand performs in this generation. These are practical elements that influence how you serve your audience, deliver value, and sustain growth.

Now, I will walk you through these three essentials, rooted in real experiences, practical examples, and lessons drawn from everyday business situations, to help you rethink how you position your brand for the future.

1. Tools — The Multiplier Most Brands Ignore

The first critical area I want us to pay attention to is tools. Every craft, every profession, and every thriving business is shaped by the quality of tools behind the work. No workman begins without tools. A carpenter needs a hammer and a saw; a writer needs a pen, paper, or a digital device. These are the entry-level essentials that make the work possible.

But growth begins when you move beyond the basic tools.

As I shared earlier, my own experience with building digital products reminded me that familiarity with a process does not always mean efficiency. I had systems. I had templates. I knew the workflow inside out. Yet one new tool shifted everything — not just by making the work easier, but by compressing time and improving output quality. That moment forced me to rethink how many entrepreneurs settle for tools that are merely sufficient instead of tools that truly multiply results.

In every field, there are levels.

At the foundational stage, you use what is available — the basic equipment that allows you to function. But as your brand evolves, the tools must evolve too. Remaining at the entry level while expecting advanced results creates frustration. Many small business owners invest heavily in visuals, logos, and outward branding — and yes, branding matters — but they sometimes overlook the internal tools that drive productivity and performance.

Let me share another simple example.

Not long ago, I engaged a carpenter for some work. One came with traditional methods — nails, hammer, and manual effort that stretched the task longer than expected. Another arrived later with advanced drilling machines and powered equipment. The difference was clear. The second craftsman completed similar work faster, with precision and less physical strain, because he had invested in better tools.

The lesson is simple: tools do not just support your work; they shape your capacity.

As a business owner or startup founder, it is important to ask yourself honest questions:

• Which tools are slowing me down?
• Which tools can improve the quality of my delivery?
• Which systems can help me repeat excellence consistently?

Sometimes the right tool may come with a financial cost, but consider the hidden cost of not upgrading — wasted hours, delayed delivery, burnout, or even lost opportunities. A well-chosen tool is not an expense; it is an investment into speed, structure, and sustainability.

However, this is not about chasing every shiny new platform or jumping onto trends simply because they look attractive. The focus should be on tools that solve real problems within your workflow. If you are an artisan whose finishing needs improvement, what tool can refine your output? If you are a coach, writer, or consultant, what system can help you manage content, communication, or delivery more effectively?

Tools should serve a purpose, not just appearance.

When you begin to think strategically about the tools you use, you shift from working harder to working smarter. You begin to see time saved, energy preserved, and results amplified. And when productivity improves, profit often follows naturally because you are able to serve more people with greater consistency.

So take a moment to evaluate your current operations. Look beyond what you have always used. Ask yourself: What tools can multiply my work? What tools can help me move from effort to excellence?

Because in this age, the brands that grow are not always the ones working the longest hours — they are often the ones working with the right tools.

2. Technology — The Bridge Between Effort and Expansion

The second critical element every business and brand must embrace in this generation is technology. Whether we like it or not, technology is no longer optional; it has become the bridge between effort and expansion. You cannot ignore it, postpone it, or assume it is only for large corporations. Wherever you find yourself as a brand — artisan, entrepreneur, creator, consultant, or startup founder — technology now shapes how fast you grow and how well you serve.

Many years ago, traditional methods were enough to keep a business running. Today, the landscape has changed. We are operating in a digital-first environment where speed, accessibility, and convenience influence how customers make decisions. The question is no longer “Should I use technology?” but rather, “Which technology should I plug into my workflow to become more effective?”

Technology goes beyond owning a device or having a social media page. It is about systems that enhance productivity, reduce repetition, and improve the overall experience you give your audience. When you begin to think this way, you start asking deeper questions:

• What technology can help me deliver faster?
• What platform can simplify my process?
• What digital system can help me manage my clients better?

Currently, there are countless AI-driven tools and digital solutions across nearly every field — from architecture to education, from design to data analysis. These tools are not meant to replace your creativity or your personal touch; they are meant to amplify it. The brands that understand this are positioning themselves to serve more people without exhausting themselves.

One of the biggest risks for small businesses is becoming too comfortable with familiar methods. You might feel you are doing well, and perhaps you are. But over time, customers gravitate toward businesses that make their lives easier. If your competitors begin to adopt smarter systems — automated communication, efficient delivery processes, or better digital experiences — they may attract the attention that once belonged to you.

Technology, when used wisely, becomes a silent team member working behind the scenes.

Think about your daily activities. What tasks do you repeat every week? What processes consume more time than necessary? Sometimes the solution is as simple as adopting a new platform, integrating automation, or using templates supported by digital tools. Even small upgrades can create a ripple effect across your operations.

However, the goal is not to chase every trend. Not every new technology is relevant to your business. The focus should be on alignment — tools and platforms that match your goals, your audience, and your delivery style. When technology aligns with your purpose, it enhances your efficiency without compromising your authenticity.

Another important truth is this: the more effectively you serve people, the more opportunities come your way. Technology enables you to reach wider audiences, maintain consistency, and deliver value at scale. It helps you stay present in a marketplace where attention shifts quickly.

So, I encourage you to conduct a simple audit of your workflow. Look at the areas where you feel stuck, delayed, or overwhelmed. Ask yourself, what technological solution exists that could make this easier? Sometimes one adjustment can change your entire rhythm of work — just like the single tool I discovered that transformed my own process.

Technology is not about replacing the human element of your brand; it is about strengthening it. When you combine intentional tools with the right technological systems, you position your business to move faster, serve better, and grow with confidence in an ever-evolving digital world.

3. Trust — The Currency That Sustains Every Brand

The third critical element — and perhaps the most powerful of all — is trust. Tools will enhance your work. Technology will accelerate your growth. But without trust, everything else collapses. I often say that trust is the true currency of this age. If people can trust you, you have business. If they cannot, no amount of strategy, speed, or sophistication will sustain your brand.

Today, customers have endless options. Your competitors are only a click away. This means trust is no longer built only through physical interactions; it is formed digitally, through consistency, delivery, and how you show up over time. Every promise you make — whether spoken, written, or implied — becomes part of your brand’s trust account.

And trust operates on multiple levels.

First, you must trust the tools and technologies you are adopting. Not every platform that looks impressive is reliable. Before integrating anything into your workflow, test it. Observe it. Make sure it delivers what it promises. A tool that fails repeatedly can damage your credibility with clients, especially when it affects timelines or quality. Trust begins with choosing systems that support excellence rather than create confusion.

Secondly, and more importantly, people must trust you.

You can work fast, you can use advanced technology, and you can produce impressive output — but if customers cannot rely on your word, they will eventually walk away. Trust is built in simple, everyday actions: delivering on time, communicating clearly, admitting mistakes, and correcting them when necessary. Sometimes it means retracting a product, apologizing when expectations are not met, or going the extra mile to ensure your client feels valued.

Many brands underestimate how powerful small promises can be. Each time you meet a deadline, respond professionally, or provide honest feedback, you strengthen your credibility. Over time, these small actions compound into a strong reputation.

Trust also connects deeply with time.

When clients know that you respect their time and honour your commitments, they become more confident in your services. In a fast-paced digital environment, reliability stands out more than noise or hype. People are not only looking for speed; they are looking for stability — brands that remain dependable even when trends shift.

Another dimension of trust is transparency. In an era where information spreads quickly, authenticity matters more than perfection. Customers understand that businesses are run by humans. What they look for is sincerity — the willingness to communicate openly and maintain integrity, even during challenges.

So as you invest in tools and embrace technology, remember that trust is the foundation holding everything together. Ask yourself:

• Can my audience rely on me consistently?
• Do my actions reflect my brand values?
• Am I building a reputation that attracts long-term relationships?

Because growth is not sustained by visibility alone; it is sustained by credibility. When people trust your brand, they recommend you, return to you, and remain loyal even when alternatives appear.

Tools may multiply your effort. Technology may expand your reach. But trust is what transforms transactions into lasting relationships — and that is where real business growth begins.

You see, in this era of business and branding, it becomes clear that growth is no longer determined only by effort or passion. Many entrepreneurs are working hard, yet the real question is whether the effort is aligned with the right systems. The difference between struggle and strategic progress often comes down to three interconnected elements: tools, technology, and trust.

Tools give structure to your work. They help you move from scattered effort to organized execution. When you intentionally invest in the right tools, you reduce friction in your process and create room for creativity and excellence. It is not always about doing more; sometimes it is about refining how you do what you already know.

Technology, on the other hand, expands your capacity. It enables you to reach beyond traditional limits, serve more people effectively, and remain relevant in a world where expectations are constantly evolving. The brands that thrive are not necessarily the biggest; they are often the most adaptable — those willing to rethink old methods and embrace systems that enhance efficiency without losing authenticity.

Yet, even with the best tools and the most advanced technology, the foundation remains trust. Trust is what transforms attention into loyalty. It is built through consistency, reliability, and integrity in both small and significant moments. Every fulfilled promise strengthens your brand’s credibility; every missed commitment weakens it. In a marketplace where customers can switch quickly, trust becomes your strongest differentiator.

When these three elements come together, something powerful happens. You begin to work with clarity instead of confusion. Your time becomes more intentional. Your output improves, not just in quantity but in quality. And most importantly, your brand evolves from simply offering services to creating meaningful impact.

So I encourage you to pause and reflect on your current journey. Evaluate the tools you are using. Examine the technologies shaping your workflow. And most importantly, assess the level of trust your audience experiences whenever they encounter your brand. Growth does not always require a complete overhaul; sometimes it begins with a single decision to improve one area at a time.

Are you willing and ready to make that decision?

Remember, I’m your brand and publishing consultant.

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When Your Greatest Strength Becomes Your Blind Spot

Today, I want to introduce a concept I call The Rhino’s Horn Effect, drawn from my book Gifted but Gated. It’s a powerful idea—simple on the surface, but deeply confronting once you begin to reflect on it.

At its core, the Rhino’s Horn Effect explains how something that once helped you survive, fight, win, and rise can, at another stage of your journey, quietly become a barrier, a blockade, or even a hindrance—if it is not properly managed.

Think about it this way.

The rhino is known for one dominant feature: its horn. That horn represents strength, courage, confidence, dominance, and the ability to charge forward and win battles. It is the rhino’s signature advantage. It’s how it defends itself. It’s how it asserts presence. It’s how it survives.

In the same way, every one of us carries a kind of horn—a unique strength, gift, talent, or ability that has given us an edge in life. For some, it’s communication. For others, it’s intelligence, speed, discipline, creativity, decisiveness, boldness, or whatever.

That strength helped you rise.
It helped you stand out.
It helped you build your brand.
It helped you win early battles.

You walk into environments and people notice it immediately. Your gifting is obvious. Your talent is visible. You are known for it. Opportunities come because of it. Just like the rhino’s horn, it is impossible to ignore.

And for a long time, that horn works beautifully.

But here’s the uncomfortable truth:
The same horn that gives the rhino power can also limit its vision.

Now imagine something unusual.

Picture a rhino trying to paint a picture.

Every time the rhino leans forward to see the full scene, its horn blocks part of the view. No matter how beautiful the landscape is, the horn keeps entering the frame. As a result, every painting the rhino creates contains traces of the horn—not because the horn is bad, but because it sits directly in front of the rhino’s eyes.

So, the rhino paints what it sees—but what it sees is partially obstructed.

That’s the Rhino’s Horn Effect.

It’s like trying to take a photo while one finger covers part of the camera lens. The image may still look good. The quality might still be impressive. But there’s always that shadow, that blur, that obstruction showing up in every frame.

In life, leadership, branding, and business, this happens more often than we admit.

Your strength begins to leave a footprint in everything you do.
Your dominant trait shapes every decision, every response, every perspective—even in situations where it may not be appropriate.

You are no longer just using your strength.
Your strength is now using you.

And this becomes especially dangerous as you grow.

Because growth introduces new environments—new rooms, new responsibilities, new levels, and new expectations. What worked perfectly in one season may quietly sabotage you in another.

The problem is not the horn.
The problem is unexamined strength.

Most people never pause long enough to ask:

• Is my greatest strength still serving me here?
• Or is it now limiting how I see, listen, and respond?

In the next part, I’ll share a real-life story that perfectly illustrates this effect—how a simple phone setting turned into a powerful metaphor for perspective, perception, and professional blind spots.

But before we move on, let’s pause with a few actions:

• Identify Your Horn
  Write down the one strength people consistently associate with you. What are you “known for”?
• Track Its Influence
  Observe how this strength shows up in your conversations, decisions, leadership style, and problem-solving.
• Ask the Hard Question
  In your current season, is this strength still helping—or is it quietly limiting your vision?

Don’t rush to change anything yet.
Awareness comes before adjustment.

Seeing Through the Wrong Lens

Let me make this even more practical by sharing a real-life experience—one that perfectly captures how the Rhino’s Horn Effect plays out in our everyday decisions, especially in business and branding.

Some time ago, I was in a meeting with a client. He had recently launched new products and needed high-quality images for promotion. To support him, I recommended a professional photographer—someone I trusted, someone whose work I knew was solid.

The photographer did his job well. He took the product shots, edited them professionally, and sent the final images digitally to the client.

A short while later, during another meeting, my client raised a concern.

He said, “The photographer you recommended is good, but these images are too bright. The colors don’t feel right. I think they may need to be retaken or re-edited.”

That caught my attention.

So I said, “Really? Can you show me the images?”

He pulled out his phone and scrolled through them. On his screen, the images did appear overly bright, with a strange color tone. He was already messaging the photographer back and forth, questioning the quality of the output.

I asked him to forward the images to me.

When I opened them on my phone, I paused.

They looked… fine. Clean. Balanced. Professional.

So I said, “Hold on. Let me check this properly.”

I asked the photographer to email the images to me, and I opened them on my laptop. Again, they looked excellent. The lighting was right. The colors were accurate. The images were exactly what you would expect from a professional shoot.

Now I was curious.

I turned back to my client and asked, “Do you have a laptop?”

He said yes.

I asked him to download the images and open them on his laptop as well.

And that was the moment everything changed.

On the laptop, the images suddenly looked perfect to him too—clean, bright, and properly balanced. No strange colors. No excessive brightness.

At that point, the confusion ended—but the lesson had just begun.

I paused and asked him a simple question:
“Have you checked your phone settings recently?”

He went into his settings, and that’s when we discovered the real issue.

Some time earlier—months back—he had adjusted his phone’s display settings to suit a particular need. Maybe it was for Instagram. Maybe for TikTok. Maybe for content creation. He had changed the color profile and brightness to achieve a certain effect that worked for him at the time.

And it did work—for that season.

The problem was, he never reset it.

So for months, every image, every photo, every visual he consumed was being filtered through that one adjusted setting. He had grown comfortable with that lens. It became normal to him. He trusted it.

But now, that same setting had become a distortion.

The photographer didn’t send bad images.
The problem wasn’t the work.
The problem was the lens.

That phone setting had become his rhino’s horn.

Something that once helped him became something that hindered him. Something that once enhanced his work now limited his perception. He wasn’t seeing reality—he was seeing everything through an outdated filter.

And this is exactly how many of us operate in life and business.

We carry mindsets, habits, strengths, and perspectives from one season into another—without reviewing whether they still fit. What worked when you were starting out may not work when you are scaling. What helped you survive may not help you lead. What made you stand out may now be holding you back.

Yet we cling to it because it once worked.

That’s the Rhino’s Horn Effect in action.

We are not wrong—we are just seeing through the wrong lens.

In leadership, this could be over-talking in rooms that require listening.
In branding, it could be over-emphasizing one message while missing the evolving needs of your audience.
In business, it could be insisting on old systems because they once brought success.

The danger is not having a horn.
The danger is refusing to adjust how you use it. Do this:

• Check Your Lens
  Ask yourself: What “settings” have I left unchanged simply because they once worked?
• Change the Viewing Platform
  Just like the images looked different on a laptop, seek alternative perspectives—mentors, data, feedback, or fresh environments.
• Separate Output from Perception
  Before criticizing results, ask: Is the problem the work—or the lens through which I’m viewing it?

Mastering Your Strength Without Letting It Master You

Now that we understand the Rhino’s Horn Effect, the next—and most important—question is this:

What do you do with your horn once you recognize it?

The answer may surprise you.

You don’t cut the horn.

The rhino does not become better by removing its horn. In fact, without it, the rhino becomes vulnerable. The horn is not the problem. The issue is positioning, control, and awareness.

The real work is learning how to wake the rhino—how to become conscious of your strength and intentionally manage how and when it shows up.

This is where maturity enters the conversation.

Many people think growth means adding more skills, more tools, more noise. But true growth often means restraint. It means knowing when not to deploy your strongest weapon.

Take communication, for example.

You may be gifted with words. You think fast. You speak well. You command rooms. That strength may have opened doors for you early in your journey. But as you grow into new environments—boardrooms, partnerships, leadership roles—talking all the time can quietly work against you.

Wisdom teaches you this:
Sometimes the most powerful communicator in the room is the one who listens first.

Your horn is still there. You haven’t lost it. You’ve simply learned when to lower your head—and when to lift it.

The same applies to analytical thinkers. You are sharp. You see flaws quickly. You can dismantle ideas with precision. But in some rooms, immediate analysis feels like criticism. So you observe first. You read the room. You choose the right moment.

This is not weakness.
This is mastery.

The Rhino’s Horn Effect becomes dangerous only when we carry one dominant strength into every environment unchanged, assuming it will always work the same way.

But seasons change.

Growth introduces complexity.

And leadership requires discernment.

At some point, the very thing that made you successful must be filtered, not flaunted.

That’s why self-awareness is one of the most underrated skills in branding and business. Brands don’t just fail because of lack of talent. They fail because leaders refuse to evolve how they deploy their strengths.

So ask yourself honestly:

• What strength has always defined me?
• Where has it served me well?
• And where might it now be limiting my growth?

Sometimes, the horn shows up as a mindset you developed in childhood.
Sometimes, it’s a coping mechanism that helped you survive.
Sometimes, it’s a skill that gave you relevance early on.

But growth demands review.

This is where many people get stuck—gifted, but gated.

Your gifting is intact, but your access to the next level is blocked by an unexamined strength.

To move forward, you don’t abandon who you are. You refine how you show up.

You learn to adjust your lens.
You learn to read the environment.
You learn to ask, “What does this moment require from me?”

When you do this, your horn stops being an obstruction and becomes an asset again—this time, used with precision. Do this:

• Name Your Horn Clearly
  Identify the strength that has consistently defined your journey—speaking, speed, boldness, discipline, faith, creativity, logic, or control.
• Audit Its Impact
  Ask trusted people how this strength shows up in different environments. Where does it help? Where does it overwhelm?
• Adjust, Don’t Abandon
  Your task is not to silence your strength, but to regulate it. Learn when to charge forward and when to pause.
• Change the Lens Intentionally
  Regularly review your mindset, habits, and assumptions. What worked in the last season may need recalibration now.
• Lead with Consciousness
  Mastery is not loud, it is intentional. The most effective leaders know how to carry power without displaying it at all times.

When you learn to work around your rhino’s horn, rather than letting it block your view, your strength becomes refined—not reduced.

And the effect changes.

Your Rhino’s Horn Effect becomes positive, not limiting.
Strategic, not obstructive.
Impactful, not blinding.

If this message resonated with you, you can explore more of my work by searching for my books—Gifted but Gated, The Selling Advantage, and others—on major online bookstores.

Remember, I am your Branding and Publishing Consultant.

Let me know how this insight has helped you reflect, reset, or reposition. The best is yours.

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“If the character is wrong, changing the font size won’t fix it” — Herman Zapf

Today, we are looking at ‘CHARACTER.

The character of great brands. This is something most people overlook in marketing or business strategies. But character is the hidden force behind every brand that lasts.

When I began writing children’s books, I noticed something immediately. Children don’t just like stories. They fall in love with the characters. A book could have the most exciting story, but if the characters are flat, it won’t connect. The moment a character comes alive, everything changes. Children remember them. They talk about them. They anticipate the next story because they connect with the character’s personality, values, and even flaws.

This is true beyond books. Think about hit movies or best-selling series. Spider-Man is more than a superhero. He is a character with traits people admire, relate to, or aspire to. Kweku Ananse in African folklore transcends all the stories; he represents wit, lessons, and values that resonate across generations. Even in movies, from Simba in The Lion King to characters in Nollywood, we always fall in love with the central character. That character becomes the heart of the story.

Brands work in the same way. Every successful brand has a character. Coca-Cola, for instance, is more than a drink. It carries an image, a feeling, a personality. Apple is not just technology. It carries creativity, design, and simplicity that people connect with emotionally. These traits are the character of the brand.

Character draws people in. It creates loyalty. It makes the audience say, “I understand this brand. I feel this brand. I want to be part of it.” And just like characters in stories, brands that have character become memorable. People talk about them. They advocate for them. They build a relationship with them.

Understanding this is the first step to building a brand that lasts. Character is the essence of your brand. It is what people remember when they think of you, when they see your product, or when they interact with your business.

Now let’s unpack what character means for your brand, how it attracts people, how it builds loyalty, and how it turns customers into a community.

Character as a Magnet of Emotion

You see, character is the magnet of emotion. In every story we love, there is always a key character at the center. That character has values, flaws, or a mix of both. And it is that mix that pulls us in. It makes us feel. It makes us care.

Think about Simba in The Lion King. He is brave, but he also makes mistakes. That combination makes him relatable. Or Spider-Man. He is heroic, yet he struggles with ordinary life challenges. People connect with that. We see a part of ourselves in the character, or we aspire to be like them. That emotional connection is the glue that keeps us engaged.

This isn’t limited to movies or books. It happens in folklore too. Kweku Ananse has lessons embedded in his character. His cleverness, his mistakes, and his personality make people remember him across generations. The same principle applies to brands. A brand without character is forgettable. It might sell once, but it will not inspire loyalty.

Every brand must ask itself: what is my character? Aside the brand identities or the product, what does my brand make people feel? What traits define it? Coca-Cola evokes joy, togetherness, and nostalgia. Apple evokes creativity, simplicity, and sophistication. These traits are the brand’s character. People are drawn to them. They become emotionally invested.

I see this all the time with children and animations. Kids connect with characters they recognize. It pulls people in, creates curiosity, and builds emotional bonds.

In simple terms, your brand must have a character people can relate to. Something they can connect with emotionally. It is that character that transforms a product from ordinary into something memorable. Something people will choose not just once, but repeatedly. The character becomes the heart of the brand, the point that people remember and care about.

Emotional connection is everything. When people feel something for your brand, they don’t just buy your product. They invest in the story, the experience, and the identity it represents. Character is the invisible thread that binds them to your brand.

People Follow Characters, Not Logos

The second thing is this: people follow characters, not logos.

Think about it. When a well-known personality moves from one company or platform to another, many followers move with them. They are not loyal to the organization or its logo. They are loyal to the character—the person behind it. Followers connect with personality, authenticity, and values. That is what drives engagement and loyalty.

I’ve seen this personally. People attend programs, shows, or events simply because of who is involved. They want to experience the character. I remember driving with my kids when they spotted characters on a billboard. At first, I didn’t see what they were talking about. Weeks later, we passed the same billboard again. This time, I looked closely. They were animated characters, not real people. Yet my kids were drawn to them. They recognized these characters from the animations they loved. They felt a connection.

That is how character works. People respond to personality. Companies and brands understand this, which is why they create personas around their products. Think about theme parks, merchandising, or even marketing campaigns. Behind every product is a character that people can relate to or admire.

For personal brands, this is even more important. What is the personality your audience can connect with? What traits make people care about you beyond the product or service you offer? If you can define this character clearly, people will follow you anywhere. They will engage with your ideas, share your message, and even advocate for your brand without being asked.

Influencers demonstrate this clearly. A celebrity endorsement works because people love the character behind the endorsement. Take someone like Nana Ama McBrown in Ghana. Her followers connect with her personality. When she endorses a product, people trust it because they already admire her character. The brand’s credibility grows through her character.

The is the point: people follow humans, characters, and personalities. They don’t follow logos or slogans. Your brand must have a character people can relate to, admire, and emotionally invest in. When they connect with that character, everything else—the products, the services, the campaigns—becomes easier to engage with.

The question for every brand is simple: what is your character? What personality, values, or traits make people want to follow you? That character is the key to building long-term loyalty and turning customers into advocates.

Products Built Around Characters

The third thing is this: products are built around characters.

Look at major industries, especially entertainment. From children’s books to movies, characters drive products. Think Harry Potter. Beyond the books and films, there are toys, souvenirs, and theme parks. The character becomes more than a story—it becomes a product that people want to own, experience, and engage with repeatedly.

This works intentionally. When children fall in love with a character, they want to interact with it. They want books, toys, games, and experiences. The emotional connection makes merchandising and product sales effortless. The character becomes the bridge between emotion and commerce.

Brands outside of entertainment can use this principle too. What character can your brand create? How can that character be part of your product experience, marketing, or extensions? The key is to make the character relatable, memorable, and emotionally engaging.

For brands, this means your product should not just sell utility—it should carry the essence of your character. Your brand’s traits, values, and personality should shine through the product or service. When people connect emotionally with your character, they are more likely to engage, buy, and advocate.

Products built around character also create opportunity for extensions. A simple service can become a series of experiences, merchandise, or campaigns. Fans who love the character become repeat customers. They share your brand story and attract more people.

The point is this: your character can transform a product from ordinary to something people care about. Your product becomes a vehicle for your brand’s personality, values, and story. That is how you turn attention into loyalty and connection into business growth.

Character as Reputation: Your Invisible Currency

The fourth thing to understand is this: character is your reputation.

It is the invisible currency that sells your brand. Beyond logos, slogans, or advertisements, character reflects the truth of your brand. It shows the quality, honesty, empathy, and consistency of everything you do. It builds a reputation that money cannot buy.

Marketing can attract attention. It can drive people to try your product once. But your character is what keeps them coming back. People stay because they trust the personality and values behind your brand. That trust creates loyalty, and loyalty sustains growth over time.

Think about major brands or personalities you admire. The reason people keep coming back is not just the product, it is the character behind it. Kids trust the consistency of a beloved animated character. Adults trust the reliability and honesty of a brand they connect with. That trust comes from character.

Your reputation is your most valuable asset. It is your real advertising budget. A strong character can scale your brand. A weak character can limit growth, no matter how much marketing you do. That is why consistency matters. Your audience notices the small things: the quality of service, the tone of communication, the way problems are handled. Every interaction builds or erodes your character.

Character also builds emotional security. People feel safe engaging with brands they trust. They know what to expect, and that predictability strengthens their connection. For personal brands, this means demonstrating values openly and consistently. For businesses, it means showing integrity in products, services, and communications.

Your character is the foundation of trust and loyalty. It is the invisible currency that influences decisions and builds lasting relationships. Without it, your brand is just a product. With it, your brand becomes a movement, a story people want to be part of, and an experience they will follow, share, and remember.

Character Creates Culture and Community

The fifth thing is this: character creates culture and community.

Think about the fans of a football player or children who love Frozen, or Spider-Man. They form groups. They share experiences. They feel they belong. Character builds that sense of identity, pride, and connection. It brings people together around shared values and passions.

Great brands do the same. Apple inspires a culture of creativity and innovation. Nike builds a culture of achievement and determination. Bollywood stars cultivate communities of fans who share a love for their work and the values they represent. Character is the center of these communities.

Your brand can do this too. Ask yourself: what community does my brand create? Who belongs here? How can people plug in, feel recognized, and identify with my brand? When people connect with a character, they become part of something bigger. They join a movement, a culture, a story.

Characters don’t stand alone. They create networks and systems of connection. Fans become advocates. Customers become loyal supporters. Followers become active participants. This is the power of character. It turns ordinary engagement into a committed community.

For personal brands, this is especially important. Your personality and values set the tone. People are attracted to those traits, and they gather around them. They share stories, recommend products, and participate in discussions. Your character becomes the glue that holds a community together.

Even in business, this principle works. Think about brands like Lego, Marvel, or Disney. They don’t just sell products. They sell experiences, belonging, and participation. They cultivate a sense of shared identity among their audience. The characters, their values, and their storylines create that culture.

Your brand’s character defines the culture it builds. It creates a sense of belonging, identity, and purpose for your audience. This culture transforms ordinary customers into loyal communities. It turns casual followers into passionate advocates.

When you build your brand, think beyond the product. Think about the character. Think about the culture it will create. Think about the community that will gather around it. That is how character multiplies value, impact, and loyalty.

In closing, remember that building on character is the foundation of lasting brand success. Think about it. What is the character of your brand? What will make people fall in love with it? What community will it create? What legacy will it leave?

Build on character. Make it your brand’s heartbeat.

The best is yours.

Remember, I’m your brand and publishing consultant.

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The Silent Brand Series

Today, when you turn everywhere, people are screaming, shouting, yelling, and selling. If you are not careful, you will feel that you are missing out as an entrepreneur.

You see, noise is often mistaken for progress. Everyone is talking, posting, shouting, and promoting, hoping to be seen, heard, and hired. Well, not all visibility translates into value. Some of the most successful professionals and brands today are not the loudest in the room; they are the most strategically silent.

Recently, I had a conversation with a colleague in the personal development space. Years ago, he was actively pushing his brand, running social media ads, posting flyers, hosting small seminars, and trying to get noticed by every possible audience. He got a few gigs here and there, but the returns were modest. In his own words, “the payout was coins.” The visibility was high, but the value wasn’t matching up.

Fast forward a few years, and his story completely changed. Today, he trains corporate directors and senior managers in major organizations. No flashy campaigns, no constant online noise, not even a physical office. Yet, his schedule is packed with high-paying engagements. What changed?

Was it luck? No, it was strategic positioning through silence.

Instead of chasing likes and shares, he invested in learning, upgraded his expertise, and joined professional networks that mattered. Within those intimate circles, HR associations, professional training cohorts, and corporate learning platforms, he began to share value quietly and consistently. And that small shift repositioned his entire brand.

Now, he operates almost invisibly to the public eye but remains visible where it truly counts, among decision-makers and industry gatekeepers. His name moves in rooms he’s not even in, and the results speak for themselves. His current annual earnings from a few well-placed referrals surpass what he made in years of “trying to be seen.”

The Myth of Loud Marketing

NB: ‘Sika mpe dede’ LOL. A number of startups and entrepreneurs believe that to grow their business, they must be everywhere. They must post daily, run ads, and show up at every event. The assumption is that more visibility means more business. But that’s not always true.

Noise without strategy only creates confusion. You may attract attention, but not the right kind. My colleague’s early efforts to be seen are a perfect example. He was visible but not valuable in the spaces that mattered. His audience was wide but not deep. He had followers but no real clients.

This is where many brands miss the mark. They chase likes instead of loyalty, followers instead of clients, and views instead of value. Visibility alone doesn’t build trust. People don’t buy from you because they see you often; they buy because they believe in the results you deliver.

The marketplace is already full of voices shouting for attention. What people now look for is clarity, credibility, and calm confidence. The brands that stand out today are not the noisiest but the most consistent in delivering results.

Being everywhere is not the goal. Being effective where it matters. True growth happens when your presence aligns with purpose, when your visibility connects to real value.

The Power of Strategic Positioning

The thing is that, brands need visibility, but not all visibility is equal. Growth happens when your presence is recognized by the right people, not just a large number of people. This is what my colleague discovered when he changed his environment and network.

After years of struggling to get noticed through public noise, he chose to upgrade his knowledge and enter professional circles that aligned with his new expertise. Within those smaller, focused groups, he found what he had been missing: access to decision-makers.

He was no longer competing for attention on social media timelines. Instead, he was engaging directly with professionals who valued his skills. These were people in charge of training budgets, people who could hire and recommend him for bigger projects.

From those quiet interactions came powerful results. Referrals started to flow naturally. Former students and trainees began mentioning his name in board meetings. Soon, his phone was ringing with new opportunities.

He didn’t need to shout to be noticed. His work spoke for him. His reputation grew through the people he had served well. That is the essence of strategic positioning—knowing where your presence produces the most value and nurturing relationships in that space.

The key to lasting growth is not wider exposure but deeper connections. When the right people trust your work, they become your marketers. They will talk about you in rooms where your brand can grow.

Building Silent Influence

Silent influence is not about hiding your brand. It is about positioning yourself so effectively that your work speaks louder than your words. The power of a silent brand lies in relationships, results, and reputation.

When people experience your value directly, they remember you. They talk about you to others. That is how influence spreads—quietly, consistently, and meaningfully. My colleague’s success didn’t come from advertising or self-promotion. It came from the small group of professionals who experienced his training, trusted his delivery, and began recommending him to others.

This is what every brand should aim for. Build a strong network of satisfied clients and partners. Nurture those relationships. Stay in touch. Offer support, updates, and new resources. These actions keep your name alive in the right circles.

Many entrepreneurs make the mistake of chasing new audiences while neglecting the ones they already have. Yet, the best growth often comes from repeat business and referrals. When your service is genuine and your delivery consistent, people remember. They return and bring others with them.

Silent influence is not passive. It requires intentional effort behind the scenes. You must follow up, maintain communication, and continue delivering value long after the first engagement. Over time, your quiet efforts will build a strong wave of recognition that carries your brand forward.

Niching Networks That Work

Your network is one of your greatest assets, no doubts. The right people can open doors that no advertisement ever will. For a silent brand, this is where the real work happens—behind the scenes, in small circles of trust and credibility.

When my colleague shifted his focus, he didn’t just change his field; he built relationships that mattered. His new connections were professionals who valued his contribution. They were the ones who made key recommendations and referred him for high-value projects. That is the strength of a working network.

A functional network is not about collecting contacts; it is about creating connections that count. Spend time knowing the people in your circle. Understand their goals and challenges. Find ways to add value to them. When you invest in people without expecting immediate returns, you plant seeds for future opportunities.

It is also important to keep your relationships alive. After every project, follow up. Thank your clients. Ask for feedback. Share useful resources that can help them grow. Small gestures like these strengthen your professional bond.

As your network grows stronger, your visibility increases naturally. People in trusted spaces will mention your name when opportunities arise. They will remember your professionalism, reliability, and impact. That is how a silent brand stays relevant—through the strength of relationships and the reputation of results.

The Discipline of Consistency

This consistency thing doesn’t come cheap. Consistency is the heartbeat of every strong brand, show up and shine. It is what keeps your name credible long after the noise fades. A silent brand thrives on quiet but steady delivery, doing what you promise and doing it well every time.

Many people start strong but lose momentum when results take time. They shift focus, change direction, or chase trends. Yet, those who stay true to their purpose and maintain quality eventually stand out. Consistency builds trust, and trust builds influence.

My colleague’s rise did not happen overnight. It came from years of showing up, teaching, learning, and improving. Each training session, each presentation, added a brick to his brand foundation. People began to associate his name with reliability and excellence.

That is the secret of sustainable success. When people know what to expect from you, they keep coming back. Your consistency becomes your silent advertisement. It tells your story when you are not in the room.

Every engagement is an opportunity to reinforce your brand promise. Deliver your best every time, even when no one seems to be watching. Silent brands are built in those quiet moments of dedication and discipline. Over time, your steady efforts will speak louder than any marketing campaign.

Visibility in the Right Spaces

Silence in branding does not mean invisibility. It means being seen by the right eyes, in the right places, and for the right reasons. Many people confuse noise for presence, but there is a clear difference. Noise attracts attention for a moment; presence earns trust for a lifetime.

My colleague’s new level of success came from a shift in visibility. He stopped trying to be everywhere and focused on being effective where it mattered. Instead of chasing followers, he served professionals who made real decisions. Instead of spending on promotions, he invested in relationships that multiplied his reach.

This kind of visibility is strategic. It is intentional. It ensures that your brand is positioned where value is recognized and rewarded. When you align your presence with your purpose, you save time, money, and energy.

Ask yourself, where do the people who need your solutions gather? What events, platforms, or groups do they belong to? Be there. Serve there. Contribute meaningfully. Your visibility in those focused spaces will carry more weight than years of shouting into the digital crowd.

A brand that knows where to show up earns quiet respect. People may not always tag or mention you online, but they will remember you when it counts—when contracts, collaborations, or referrals are on the table. That is what it means to be visible with purpose.

Sustaining Growth Through Relationships

In business, lasting growth is built on relationships, not reach. When people trust you, they return. When they are satisfied, they refer you. Relationships create the bridge between opportunity and continuity.

My colleague’s story continues to prove this truth. His business keeps expanding, not because of advertisements, but because of the relationships he has built and maintained. The people he trained years ago still call him for new projects. Some of them have moved to different organizations and take his name along. That is how strong connections sustain a brand.

Every satisfied client is a door to another. When you serve people well, you stay on their minds. They remember your professionalism, your reliability, and how you made their work easier. That memory becomes a recommendation in their next meeting or conversation.

To sustain this kind of growth, always nurture the connections that helped you rise. Stay in touch through simple gestures, check-ins, thank-you notes, helpful updates, or shared resources. It shows that you care beyond the transaction.

Silent brands grow on this foundation of trust and value. They don’t compete with trends or chase attention. They serve deeply and let their relationships carry their name forward.

In the end, people trust people, not platforms. When your brand focuses on genuine human connections, you build something that lasts beyond campaigns or seasons.

The Silent Brand Advantage

Silent brands operate differently. They focus on depth, not display. Their influence grows from value, not volume. While others chase trends and attention, they stay grounded in service, strategy, and substance.

The advantage of a silent brand lies in control and credibility. You are not driven by the pressure to constantly post, promote, or prove yourself online. Your energy is directed toward creating real impact where it matters. You move quietly but with purpose. You build results that speak louder than words.

A silent brand earns respect, not just recognition. People may not always see you, but they feel your presence through the difference you make. They trust your consistency, your delivery, and your authenticity.

This kind of positioning also protects your peace. You don’t need to compare your progress with others or measure success by social engagement. You measure it by the quality of relationships, the satisfaction of your clients, and the growth you continue to experience.

In a noisy digital world, the power of silence stands out. It signals confidence, mastery, and focus. It tells people that your worth is not in what you say, but in what you deliver.

That is the true advantage of a silent brand, it grows quietly, steadily, and sustainably, while others exhaust themselves trying to be seen.

Positioning Your Brand for Silent Power

Every brand must choose how it wants to be remembered. You can chase attention or build authority. You can make noise or make an impact. The quiet path may not give instant visibility, but it produces lasting influence.

Strategic silence is not inactivity. It is intelligent restraint. It is knowing when to speak, where to show up, and how to deliver value that moves people. When your brand is positioned with purpose, your silence carries power. People begin to speak for you, doors open naturally, and your name travels farther than your marketing ever could.

If you are building a business, a ministry, or a personal brand, take a closer look at where your energy goes. Are you spending it on promotion or positioning? Are you focused on being seen or being needed? The difference defines your long-term success.

Like my colleague’s journey, your breakthrough may come not from being louder, but from being wiser. Focus on quality, relationships, and consistency. Invest in the small circles that matter. Deliver excellence quietly, and let your results echo where your voice doesn’t reach.

Silence, when guided by strategy, becomes strength. It gives your brand space to grow, credibility to stand firm, and influence to expand naturally. That is the value of silence in business, the strength of a brand that doesn’t just speak, but is spoken about.

Remember, I’m your brand and publishing consultant.

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How Quiet Brands Dominate in a Noisy World

“Being a silent brand doesn’t mean rejecting marketing, technology, or AI—it’s about seeing opportunity where others aren’t looking, in the quiet corners and overlooked communities untouched by the noise.” — Bernard Kelvin Clive

Today, I’m continuing the series I began some time ago about the concept of the “silent brand,” a theme I explore in my book The UnGoogleable Brands. I want to introduce what I call the Silent Brands Manifesto. If you resonate with these ideas, you might just be part of a new movement in branding—one that believes the greatest brands being built today are what I call silent brands.

Rising of the Silent Brands

Let’s get into it. Based on my research, observations, and real-world experiences, it’s clear that while there are many loud brands out there, some are fading, while others, quieter, more understated brands are thriving. I call these the silent brands.

Let me take you back to a story from Kumasi. I noticed a local water brand with no billboards, no ads, just a simple label. Yet, in that community, it was thriving—outselling even the popular brands with flashy billboards in the same neighborhood. This water brand had no Instagram page, no radio ads, but still dominated about 60% of the local market. Customers kept buying, not because of hype, but because the product simply met their needs.

Fast forward to Accra, in the Agbogba area. There’s a place known for its “Pure Water.” Years ago, a water company started there, serving the community without any advertising. Today, 60-80% of locals still patronize that water, not because of marketing, but because it was the first and it serves them well.

This pattern repeats across Ghana. Whether it’s a bread seller with no label or a small business with no social media presence, these brands quietly dominate their local markets. They don’t need billboards or viral moments—they serve their communities exceptionally well.

The Noise Economy is Broken

We live in a world where the prevailing wisdom is: the louder you are, the more successful you’ll be. Visibility is equated with viability. Businesses are advised to create content calendars, capitalize on viral moments, establish personal brands, and maintain a consistent social media presence. This has fueled a multi-hundred billion-dollar advertising industry (estimated to be over $670 billion globally, according to the IMARC Group) that interrupts our daily lives, both online and offline, creating a constant buzz and, for many entrepreneurs, exhaustion.

The average person now sees about 5,000 marketing messages daily. Yet, amidst all this noise, some brands are quietly printing money—profitable, impactful, and almost invisible.

I believe the noise economy is broken. There’s a new path: the silent brand approach.

The Silent Brands Manifesto

Silent brands redefine what success means. They generate exceptional results through deliberate invisibility. They don’t chase trends, attention, or traction. Instead, they focus on what truly matters.

Here are five uncommon things silent brands do—and how you can apply them:

1. They Own Their Market, Not the Media

Silent brands don’t chase digital or social media fame. They own their small markets—whether it’s 50, 100, or 400 customers. They serve these customers so well that they become indispensable, even without a large online following.

In Kumasi, the water brand I mentioned didn’t need to be on Instagram or TikTok. It simply focused on serving its immediate community. The same is true for the bread seller whose only “advertising” is the quality of her bread and the consistency of her presence. These brands are not distracted by the pressure to be everywhere. They are laser-focused on their core market, and that’s where their power lies.

2. They Weaponize Word of Mouth

Word of mouth is their most powerful tool. By serving their customers exceptionally well, those customers become their sales reps. In every community, people know where to go for the best product or service—not because of ads, but because of recommendations.

This is not accidental. Silent brands intentionally create experiences worth talking about. They know that a satisfied customer is more valuable than a thousand likes on social media. In fact, word of mouth is often more sustainable and trustworthy than any paid campaign. When people in a community recommend a product, it carries weight. It’s personal, it’s trusted, and it’s effective.

3. They Choose Depth Over Reach

Silent brands focus on depth, not breadth. They don’t need 10,000 or 50,000 followers. Instead, they build deep, meaningful relationships with a smaller group of loyal customers who become their advocates and backbone.

This is a conscious choice. Instead of spreading themselves thin, silent brands go deep. They know their customers by name, understand their needs, and anticipate their desires. This depth creates loyalty that is hard to break. It’s not about being everywhere; it’s about being irreplaceable to the few who matter most.

4. They Profit from Invisibility

These brands don’t spend on ads or influencers. Every dollar is kept in the business. Their invisibility is their power, allowing them to maximize profits by serving the unseen and overlooked.

It’s like by avoiding the high costs of advertising and influencer partnerships, silent brands can reinvest in their products, their people, and their communities. They don’t need to chase the latest marketing trends. Instead, they focus on delivering consistent value, which leads to steady, reliable profits.

5. They Build Moats, Not Monuments

While other brands build flashy monuments, such as skyscrapers and viral campaigns, silent brands dig moats. They build deep customer relationships and strong community ties, making it hard for competitors to break in. Their strength is in their niche, their relationships, and their quiet power.

A moat is a protective barrier. For silent brands, this means creating such strong bonds with their customers that even if a bigger, louder competitor enters the market, it’s difficult to lure those customers away. The moat is built on trust, reliability, and a deep understanding of the community’s needs.

The Silent Brand Revolution

Let me be clear: being a silent brand isn’t about being anti-marketing, anti-technology, or anti-AI. It’s about recognizing that the greatest opportunities now lie where others aren’t looking—where the noise hasn’t reached, in the overlooked communities and niches.

The silent brand revolution is about serving your customers so well that they keep coming back, regardless of what others are doing on digital platforms.

Why Now?

The world is changing. Consumers are overwhelmed by choice and exhausted by constant advertising. Trust in traditional marketing is declining. People crave authenticity, reliability, and real value. Silent brands are perfectly positioned to meet these needs.

In many ways, the future belongs to those who can cut through the noise; not by being louder, but by being better. By focusing on what matters, silent brands are building businesses that last.

How to Build a Silent Brand

So, how do you build a silent brand? Here’s the path:

1. Do What Matters

Focus on meeting the real needs of your community or target market. What are their pain points? How can you serve them better than anyone else? This requires listening, observing, and being present. It’s about understanding your customers on a deeper level and delivering solutions that truly make a difference.

2. Resist the Visibility Trap

Have the courage to resist the urge to be everywhere. Be clear about what you’re selling, who you’re serving, and why they need you. It’s easy to get caught up in the race for likes, followers, and viral moments. But silent brands know that real value is built quietly, over time.

3. Master Your Craft

Ensure your product or service is so good that when people find you, they know your business is the real deal. Excellence speaks for itself. Invest in quality, consistency, and continuous improvement. When your work is exceptional, your customers will do the marketing for you.

4. Build Community

Create support groups, initiatives, and relationships that anchor your brand in your community. This could mean hosting local events, supporting community projects, or simply being present and accessible. The goal is to become an integral part of the community’s fabric.

5. Serve, Don’t Beg for Attention

The best businesses don’t beg for likes or attention—they serve their customers so well that attention comes naturally. Focus on delivering value, solving problems, and exceeding expectations. When you do this, your customers will become your advocates, spreading the word far and wide.

The Value Game vs. The Visibility Game

You can choose to play the visibility game or the value game. The visibility game is about being seen, being loud, and chasing attention. The value game is about delivering real, lasting value to your customers.

Silent brands choose the value game. They know that true success isn’t measured by how many people know your name, but by how many people trust you, rely on you, and come back to you again and again.

Let’s revisit some examples to drive this home.

– The Kumasi Water Brand: No billboards, no ads, just a simple label and a commitment to quality. Dominates 60% of the local market.

– Agbogba’s Pure Water: Became the go-to water brand in the community simply by being first and serving consistently. No need for radio or TV ads.

– The Bread Seller: No fancy packaging, no social media presence. Just great bread and a loyal customer base built through word of mouth.

These brands are everywhere if you look closely. They may not be household names, but in their communities, they are indispensable. And you can be that brand.

The Silent Brand Mindset

Building a silent brand requires a shift in mindset. It’s about embracing the power of quiet, consistent excellence. It’s about focusing on what matters most and letting go of the need for constant validation.

Here are some key principles to adopt:

– Deliberate Invisibility: Choose to be invisible where it doesn’t matter, so you can be indispensable where it does.

– Relentless Focus: Serve your core market better than anyone else.

– Authentic Relationships: Build real, lasting relationships with your customers.

– Sustainable Growth: Grow at your own pace, on your own terms.

– Community First: Put your community at the center of everything you do.

In closing, think about the silent brand approach. Consider the strategies and pillars I’ve shared. Do you want to build your business or startup using the silent brand route—maximizing your impact, reach, and value, while growing quietly but profitably?

The world doesn’t need more noise. It needs more value, more authenticity, and more brands that truly care. The silent brand revolution is here. Will you join it?

I’ll be back with part two of this series to help you build a thriving, impactful, and profitable brand—the silent way. The best is yet to come.

Now, it’s your turn to make it happen!

Remember, I’m your brand and publishing consultant.

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During one of my trips, I walked into a mall and noticed a beautifully arranged automobile showroom. Shiny Range Rovers were lined up, polished, and inviting. Out of curiosity, I thought, “Surely, they’ll let me test-drive one.”

As I got closer, I realized something interesting: next to the cars was a neatly arranged table with small pastries and chocolates. At first, it didn’t make sense. What do pastries have to do with luxury cars? But curiosity got the better of my kids and me, so we went over for a closer look.

The salesperson welcomed us warmly. “Please, have a taste,” they said, but before handing over the treats, they politely asked us to fill out a short form. That was the hook. As we tasted the chocolates — one vanilla, one caramel, one dark- the salesperson explained how each flavor represented a particular Range Rover model.

Brilliant. The sweetness and texture of each bite became an associative anchor for the car it represented. Later, whenever I saw one of those cars on the road, I could almost taste that chocolate again — a testament to the experience’s power.

The sampling didn’t just generate a smile; it pulled us in and made the brand memorable. My kids enjoyed the moment, and I enjoyed the lesson: sampling is storytelling in action.

Makola Market Knows This Too

You don’t have to walk into a fancy showroom to experience this. Take a stroll through Makola or Kaneshie Market. The perfume sellers there have mastered the art of free sampling long before marketing textbooks even existed.

They don’t wait for you to stop; they bring the product to you: a quick spray on your wrist, a friendly smile, and suddenly you’ve entered their sales funnel. You walk away smelling good, feeling good, and maybe, just maybe, thinking of coming back to buy.

Back in the day, some schoolboys would pass through the market just to get a “free spray.” They didn’t have the money to buy, but they carried the fragrance and the brand wherever they went. This is subtle marketing at its best.

The Psychology: Why Sampling Converts

Sampling isn’t about giving things away; it’s about inviting people to experience your story. There’s a psychology behind it:

1. Reciprocity: When someone gives you something, you naturally feel inclined to give back — even if that means buying their product.
2. Trust Building: People trust what they can experience firsthand.
3. Ownership Effect: Once someone experiences your product, they start to feel a sense of belonging — as if it’s already theirs.
4. Curiosity Trigger: Free samples attract attention. They create a “let me just try” mindset that often leads to conversion.

Sampling bridges the gap between awareness and action. It transforms a passerby into a participant, and often, a paying customer.

Tangible Returns: The Core Marketing Benefits

Sampling might look like a small act — giving someone a free bite, a quick spray, or a short test run — but its effects run deep. Whether it’s a perfume seller at Makola or a global car brand, the goal is the same: to create connection, trust, and memory.

Let’s break down the tangible marketing benefits.

1. It Boosts Sales Conversion

Sampling turns hesitation into action. When people try your product, the mental barrier to buying is reduced.

Consider the customers who buy perfume simply because they got a whiff of it while walking through the market. That one spray can change their mind.

It’s the same principle big brands use online with “free trials.” Whether it’s software or skincare, offering people a low-risk chance to experience your product first builds confidence — and confidence converts into sales.

A customer who has seen, tasted, or touched your product is more likely to say “yes” when it’s time to buy.

1. It Encourages Word-of-Mouth Marketing

People talk about what they’ve tried — especially when it’s a pleasant surprise.

Remember those young boys who got free perfume sprays? They became walking billboards, telling their friends, “Go there, they’ll spray you for free!”

That same energy spreads in every market. Sampling fuels conversations and curiosity. In a world where recommendations matter more than adverts, your sample becomes your story, and your customers become your ambassadors.

1. It Builds Trust and Brand Loyalty

Before anyone buys, they must first believe. Sampling helps bridge that trust gap. When people taste your bread, smell your perfume, or test your service, they see you as open, confident, and generous.

It communicates: “We have nothing to hide, our product speaks for itself.”

That honesty builds loyalty. A customer who first meets you through a sample often stays longer and buys more in the future.

1. It Increases Brand Visibility and Awareness

Every sample creates a ripple. People remember what they experience — not just what they see in an advert.

A small sachet, a free demo, or a test ride can stay longer in the customer’s mind than a billboard ever will.

Sampling gives your brand legs — it moves, travels, and tells your story wherever the experience goes.

Smart Sampling Strategies — How to Use Samples Effectively Without Losing Value

Now, it’s not just about giving things away; it’s about doing it strategically. Sampling done right can pull customers in. Done wrong, it can drain your resources without results. The difference lies in how you plan and execute it.

Here are a few smart strategies to make sampling work for your brand or business:

1. Link the Sample to the Story

Every sample should connect to your brand message. Remember the Range Rover showroom? The pastries weren’t random, they were part of a story. Each flavor represented a different car model, turning a simple treat into a memorable experience.

If you sell skincare, for example, don’t just give out cream. Tell people what makes it special — “This shea butter is hand-whipped from the Northern Region.” If you sell bread, say, “This is our new honey-infused loaf, made with local ingredients.”

People don’t just buy products; they buy stories.

1. Make It Experiential, Not Transactional

Sampling is not about freebies, it’s about creating an experience.

Let customers feel something, joy, curiosity, satisfaction. The perfume seller doesn’t just hand over a bottle; they invite you to smell and experience the confidence in a single spray. That emotion sells better than any poster.

So, as a business owner, think beyond the product. How can your sample make someone smile, remember, or connect emotionally?

1. Always Capture Leads or Feedback

Sampling without follow-up is like planting seeds and never watering them.

Use your sampling opportunity to build a connection, collect contacts, ask for feedback, or invite people to your page or shop.

Like the car showroom that requested a form before the tasting, smart marketers use sampling as a lead magnet. You’re not only giving out value; you’re gathering potential customers who can be nurtured later.

1. Offer Samples Where Your Ideal Customers Gather

Go where your people are.

If you’re a baker, offer samples at schools, churches, or community events. If you sell hair products, go to salons or women’s fairs. If your brand is digital, offer free trials or downloadable chapters.

Sampling works best when it meets people in their natural environment.

1. Keep It Limited and Intentional

A sample should tease, not satisfy. Give just enough to create curiosity and desire. When people enjoy a little taste, they’ll want the full experience.

It’s not about giving too much; it’s about giving meaningfully.

The Need to Embrace Sampling

— Why Every Entrepreneur Should Add It to Their Marketing Toolkit

Many entrepreneurs overlook sampling because they see it as a loss — “Why should I give away what I’m selling?” But here’s the truth: sampling is not a loss; it’s an investment. It’s a way of planting seeds that grow into loyal customers, repeat business, and brand advocates.

When done well, sampling pays for itself many times over.

1. Experience Builds Bridges Faster Than Advertising

People trust experience more than they trust words.

An advert can tell a thousand stories, but a single taste, smell, or test drive can convince faster than a billboard. Sampling bridges that gap between interest and ownership.

When someone interacts with your product — even briefly — they create a mental and emotional connection. That’s the bridge that every marketer needs to build.

So, instead of spending all your energy pushing flyers or shouting promotions, think of how to get your product into people’s hands. That’s where belief begins.

1. It Levels the Playing Field for Small Businesses

Sampling is one of the most affordable and effective marketing strategies for small and medium enterprises.

You may not have the budget for big adverts or celebrity endorsements, but you can let people experience your brand.

That small act can make a big difference. A tailor can offer a sample patchwork or a “first-time fitting” discount. A bakery can give out mini loaves. A digital creator can offer a free eBook chapter or a trial consultation.

You don’t need to be big to make a big impression, you just need to be thoughtful.

1. It Turns Curiosity into Commitment

People are naturally curious, but curiosity alone doesn’t guarantee commitment. Sampling is what converts curiosity into confidence.

It says: “Don’t just hear about us. Come, try us.”

Once a customer has felt the quality, tasted the flavor, or seen the results, they’re more likely to stay. Sampling moves people from thinking about you to trusting you.

1. It Fuels Long-Term Brand Growth

Sampling creates lasting impressions. Even if someone doesn’t buy immediately, they remember the experience — the smell, the taste, the friendliness, the feeling.

And memory has a way of bringing people back.

That’s why global brands keep doing it, and why our local sellers have done it for generations. Sampling is timeless marketing wisdom.

Turning Samples into Stories That Sell

At its core, sampling is not just about giving out free stuff, it’s about starting a conversation. It’s storytelling in action.

Each sample says, “Here, experience a piece of our brand. Taste what we stand for.”

Whether it’s a Makola perfume seller spraying your wrist, a baker offering you a slice of warm bread, or a software company giving you a 7-day trial, the message is the same: “We trust our product enough to let you experience it before you buy.”

And that’s powerful marketing.

From Samples to Stories

Sampling works best when it creates a story worth sharing. The moment someone says, “I tried this perfume at Makola, it smells so good!” Or “That new bakery at the corner gave me a piece to taste, and now I can’t stop thinking about it,” You’ve succeeded.

Stories spread faster than adverts. Every shared experience adds another layer to your brand’s story, one that feels personal and real.

That’s why every entrepreneur, big or small, should ask: “What story does my sample tell?”

If your sample delights, surprises, or connects emotionally, your customers will do the marketing for you.

Sampling as a Habit of Generosity

At the heart of great marketing is generosity, the willingness to give before you get.

When you offer a sample, you’re not just giving a piece of your product; you’re giving a piece of your trust. You’re saying, “Here’s who we are, taste.”

People remember generosity. And in a noisy world where everyone is trying to sell something, being generous sets you apart.

Your free sample might be the spark that builds a lifelong relationship.

From the busy stalls of Makola to the sleek showrooms of modern brands, one thing remains true: before people buy your story, they must first taste it.

So, as you build your brand, think beyond the flyers and hashtags. Think about the experience.

Ask yourself, what can I offer that lets people feel what I stand for?

Because in the end, marketing isn’t about shouting louder, it’s about letting people experience your brand in small, memorable, and meaningful ways.

That’s the true power of sampling.

Now, it’s your turn to make it happen!

Remember, I’m your brand and publishing consultant.

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Today, let’s talk about something that affects us all: your brand, your voice, your presence in this digital world.

We are living in a time when the marketplace has undergone significant shifts. The shop at the corner of your street isn’t just competing with the one across the road anymore. No, it’s competing with shops in London, Lagos, New York, and Johannesburg. The digital world has broken down walls, and in this new landscape, building a global online presence is no longer just a “nice idea.” It has become a necessity.

But here’s the good news: you don’t need a million dollars or a fancy office to build something meaningful online. What you need is clarity, consistency, and a strong foundation. And that’s what I want to share with you today: practical steps and mindsets that will help you not just survive but thrive as you build your global brand online.

1. Start With Your Why

Everything begins with one simple but powerful question: why?

Why do you want to build a global brand online? What exactly is pushing you to put yourself, your business, or your ideas out there for the world to see?

Now, not everyone must have a global footprint. For some, local dominance is enough. But if you’re here, then I suspect you have a dream that stretches beyond your immediate environment. You want to impact more lives, sell more products, touch more communities, or share your story with people you may never meet in person.

That desire is valid, but it must be anchored in clarity. Because when the storms come, and trust me, they will — the only thing that will keep you standing is the strength of your “why.”

So I always encourage people: write it down. Don’t just keep it in your head. Write your why the way a company writes its vision and mission statement. Let it spell out:

1. The purpose of your brand’s online presence.
2. What do you want to achieve through it?
3. The exact impact you hope to create.

This written “why” becomes your compass. When discouragement sets in, when algorithms change, when engagement drops — your why whispers back: this is why you started; keep going.

2. Position Yourself With Purpose

Clarity of why is the first step, but it’s not enough. The second step is positioning — deciding how you want to be seen online.

Let me say this: the internet is too big for you to try to be everything to everyone. If you chase everything, you end up with nothing. That’s why you need positioning.

So ask yourself: what’s my space?

1. Maybe you’re building a personal brand as a virtual assistant.
2. Maybe you sell affordable but quality shoes.
3. Maybe you run a social enterprise fighting for education or climate change.

Whatever it is, define your lane and stay true to it. Don’t just copy others because something looks trendy. The strongest brands are those that know their uniqueness and lean into it.

Positioning is what allows people to say, “When I think about this, I think about you.” And that is priceless.

3. Choosing the Right Platforms: Quality Over Quantity

Now, once you know who you are and how you want to be seen, the next step is to choose where you want to play.

Listen carefully: you don’t need to be everywhere. You don’t need to be on Instagram, LinkedIn, Facebook, TikTok, Pinterest, Twitter, and every new platform that launches tomorrow. No. What you need is to be where your audience is.

If your clients are professionals, LinkedIn may be your strongest ground. If you’re into visuals or fashion, Instagram could be your hub. If you’re targeting young, energetic crowds, maybe TikTok will work.

But here’s the caution I always give: don’t build permanent structures on rented land. These platforms are rented plots. They’re not yours. One policy change, one suspension, and everything you built could vanish.

Imagine waking up to find your Instagram or Facebook account gone. Years of posts, thousands of followers — wiped away. It happens. And when it does, what will you fall back on?

That’s why, while using these platforms is important, you must never make them your only anchor.

4. Own Your Digital Home

Your safest ground online is your own website. That’s your digital home. It’s the one space you fully control, the one place no algorithm can erase.

A website says to the world, “I am legitimate. I exist. You can trust me.” Whether it’s a simple landing page with your details or a full website with multiple features, having one is non-negotiable.

Aside from that, your website allows you to build a direct community. You can collect emails, send newsletters, and engage with your audience without depending on social media platforms. Think of it as having your own mailing list — a powerful tool that guarantees your voice is heard without being filtered by algorithms.

So while you grow your presence on social media, make sure your website remains the anchor of your digital identity.

5. Expand With Other Tools: Podcasts and Beyond

Now, beyond websites and social platforms, there are other ways to amplify your voice. One I’ve personally found powerful is podcasting.

A podcast creates intimacy. People may scroll past your posts, but when they listen to your voice week after week, they form a connection with you. They begin to trust you, understand your perspective, and stick with your brand.

It doesn’t have to be fancy. Even a short 10-minute weekly podcast can go a long way in building a loyal audience. Guess what, I have been doing this for the past 15 years. And when people are loyal, they spread the word about your brand.

6. Content Is King

At the heart of all this lies one thing: content – quality, timely, and relevant.

Your brand will only grow online if you keep creating content that matters to your audience. That content could be educational, entertaining, inspiring, or problem-solving — but it must always carry value.

Now, I know there’s a temptation to just chase trends. But let me warn you: trends fade. Real value lasts. If you only feed people what they want, you may entertain them, but you won’t grow them. Instead, mix what they want with what they need. That’s how you build a loyal community.

And remember: you don’t need millions of followers. You just need “10 true fans” — a small group of people who love your work so much that they talk about it, share it, and support it. Those 10 will multiply into hundreds and thousands if you keep giving value.

7. Tailoring Strategies to Your Context

During my training sessions, I get all kinds of questions. How does this work for a social enterprise? What about a grocery service? A footwear brand? A non-profit?

My answer is always: the principles remain the same, but you must adapt them to your context.

1. Social enterprises should focus on storytelling — showing the impact they’re making rather than just asking for donations.
2. Startups should plan and schedule content weeks in advance to stay consistent.
3. Service providers should balance the personal brand of the founder with the business identity to scale beyond their local region.

Whatever your field, the point is: apply the principles wisely to fit your industry.

8. Hiring for Digital Management

As your brand grows, you’ll soon realize you can’t do everything alone. At that point, you may consider hiring a digital manager or outsourcing to an agency.

If you hire, define the role clearly, check their portfolio, and set performance metrics like content produced, engagement rates, or website traffic growth.

If you outsource, choose an agency that understands your brand and communicates transparently. Either way, remember — delegation is not a weakness. It’s wisdom.

9. Pay to Play: The Reality of Digital Advertising

Now, let’s be honest: organic growth is beautiful, but the digital ecosystem has shifted. Most platforms prioritize paid content. That means if you want faster visibility, you must be willing to invest in ads.

But note this: ads without value are wasted money. People don’t just buy because you’re visible; they buy because you’re valuable. So, combine ads with authentic content. That’s how you win.

10. Summary and Action Steps

Let me tie this all together with a simple point you can remember:

1. Define Your Why.
2. Position Yourself Clearly.
3. Choose the Right Platforms.
4. Own Your Website.
5. Create Consistent Content.
6. Use Paid Ads Wisely.
7. Delegate When Necessary.
8. Build Loyal Relationships.

Now, here’s my challenge to you: write down three practical steps you’ll take this week to strengthen your brand online. Not next year, not next month — this week. Small steps, consistently taken, lead to global impact.

In all know that the digital world offers incredible opportunities, but it’s not magic. It requires clarity, patience, persistence, and a willingness to keep learning. Don’t be intimidated by the vastness of the internet and all that is happening with AI. Start small, do it well, and scale gradually.

Remember, your voice matters, your story matters, your brand matters. And if you build it with intention and strategy, the world will hear it.

Let’s go out there and build global brands that stand the test of time.

Remember, I’m your brand and publishing consultant.

     CEO BRANDING: The New Art of Personal Branding for Profit and Impact   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 54 Pages - 02/12/2019 (Publication Date)

  $3.99 Buy on Amazon Doing Work That Matters: Thriving in Your Place of Assignment * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Not long ago, I was on a long drive. My phone battery was running dangerously low, and I had forgotten my car charger. The previous night, I hadn’t charged the phone fully either, so I was running out of power fast. Along the way, I spotted a shop that looked promising, a bright, well-arranged phone accessories store. From outside, you could see neat displays of chargers, cables, headphones, and other gadgets. I pulled over, walked in, and asked for a charger.

The shopkeeper confidently presented a range of options. He assured me that all were “good quality,” and encouraged me to test one. As I looked around the shop more carefully, something caught my eye. Almost everything in that store was an imitation. Ninety-nine percent of the products carried names that looked familiar but were not quite right. A “NOKRI” instead of Nokia. “Samsong” instead of Samsung. A tiny tweak in spelling, logo, or packaging, but the clear intention was to imitate trusted brands.

The young man selling them believed in what he was offering. He insisted these were reliable and affordable alternatives. But to me, the reality was different. These were products built on deception, meant to confuse customers who weren’t paying close attention.

That visit left me reflecting. Why do some businesses rely so heavily on imitation? What makes a brand so attractive that others feel the need to copy it? And more importantly, how can original brands guard against this without losing focus on their core mission?

Every strong brand, at some point, faces imitation. It’s almost inevitable. The better your product, the more likely someone, somewhere, will try to replicate or counterfeit it. Books get pirated. Music gets duplicated. Software gets hacked. Shoes, phones, detergents, clothing, you name them. Once people see that a product is valuable, they will attempt to ride on its name.

But imitation carries two sides: it can be a compliment, and at the same time, a threat. I would like to explore both. I’ll share real-life stories, lessons from the market, and practical ways brands can protect themselves while still growing boldly and authentically.

Why Great Brands Get Imitated

One of the first truths to settle in your mind as a brand builder is this: imitation is often the tax you pay for excellence. People rarely copy what isn’t working. If your product or service is being imitated, it usually means you are doing something right.

Think about it, nobody bothers pirating a book that nobody is reading. No one wastes energy duplicating software that has no users. Nobody forges a brand that consumers don’t respect. Imitation is often the strongest signal that your brand has crossed a certain threshold of relevance.

When I stood in that phone accessories shop, staring at the “NOKRI” cables and “Samsong” chargers, it struck me: these big names had become so dominant that their identity was a magnet. Even a poor imitation of their names carried some weight in the marketplace. To the casual customer, seeing a name that looked familiar was enough to assume quality. That is the hidden advantage strong brands enjoy—the mere recognition of their names influences purchase decisions.

The same is true in publishing. For years, I have seen authors complain about piracy. But think about it: a pirated book is hardly ever a poorly selling one. It’s the bestsellers that get copied. If a book has no impact, no one takes the trouble to scan, print, or circulate it illegally. So, strangely, piracy is proof of value—though it’s still a threat that must be dealt with wisely.

We see this across industries:

1. Fashion: Designers in Milan or Paris showcase a new design, and within weeks, fast-fashion brands churn out look-alike versions.
2. Technology: Apple launches a new iPhone, and within months, cheap replicas hit markets from Accra to Bangkok.
3. Music & Film: Big hits are the ones duplicated on flash drives and streaming platforms.

The principle is simple: only the visible, valuable, and desirable get imitated.

Now, should brands take pride in being imitated? In a sense, yes, it’s a sign that your work carries weight. But that’s only one side of the coin. The other side is dangerous, because imitation can also dilute trust, confuse customers, and undercut genuine innovation. And that’s where the challenge lies.

The Dangers of Imitation

While imitation can signal that a brand has achieved recognition, it comes with a heavy cost. Imitation is never neutral; it creates ripples that affect three groups—the consumer, the original brand, and the imitator.

1. The Consumer’s Loss

The first victim of imitation is usually the unsuspecting customer. Picture someone walking into that same shop I did. They see a familiar name on a charger and assume it’s original. They buy it, only to discover after a few weeks that the charger burns out or damages their phone. Trust is broken, and the customer pays the price for what they thought was a smart purchase.

Poor-quality imitations often fail in performance and durability. They may even pose health and safety risks. Fake medicines, for example, have endangered lives across Africa and Asia. Counterfeit electrical appliances have caused fires in homes. When consumers can’t trust what they’re buying, the whole marketplace suffers.

2. The Original Brand’s Struggle

For genuine brands, imitation chips away at credibility. Imagine working tirelessly to build a name, only for someone else to ride on it cheaply. Customers who get burned by fakes may wrongly blame the original brand. Over time, this erodes loyalty. A consumer who buys a counterfeit, thinking it’s real, may walk away saying, “This brand has fallen in quality,” when in truth, they never owned the authentic product.

Imitation also drains resources. Original companies are forced to spend heavily on legal battles, tracking counterfeiters, and educating customers about how to spot genuine products. Instead of focusing purely on innovation and service, brands are distracted by fighting shadows in the market.

3. The Imitator’s Trap

At first glance, imitation looks like an easy way to profit. Why spend years building when you can tweak someone else’s logo and ride their popularity? But in the long run, imitation is a dead end.

First, imitators rarely gain long-term trust. The market may tolerate them for a while, but eventually, consumers catch on. Second, they lock themselves out of innovation. By depending on others’ ideas, imitators never truly discover their own creativity or identity. They survive only as long as someone else is leading the way.

And let’s not forget the legal risk. Brands that are serious about protection will pursue lawsuits, seize goods, and blacklist companies involved in counterfeiting. Many have been shut down overnight.

So, while imitation might look like a shortcut to profit, it’s actually a trap. It undermines consumers, damages originals, and cripples imitators.

Protecting Your Brand

Knowing that imitation is inevitable, the wise brand doesn’t fold its arms. Protection is not optional; it is a responsibility. If you believe in the quality of what you are building, then you must guard it like a treasure.

1. Intellectual Property (IP) Matters

The first step is legal. Every serious brand needs to secure its intellectual property—copyrights, trademarks, and patents. These are not just fancy certificates; they are shields. They give you the right to challenge anyone who attempts to duplicate your work.

If you have a unique name, register it as a trademark. If you’ve written a book, secure the copyright. If you’ve designed an invention, patent it. Many small businesses in Africa overlook this, thinking it’s for big corporations. But the truth is, the earlier you secure your rights, the stronger your position when disputes arise.

2. Stay Visible and Educate Your Market

Another layer of protection is visibility. Brands must constantly educate their customers on how to recognize authentic products. From holograms on medicine packs to serial numbers on electronics, small actions can make a big difference. When consumers know how to identify the original, fakes lose their power.

In fact, some global brands use imitation as a teaching moment. They create campaigns that say, “If it doesn’t look like this, it isn’t ours.” This keeps customers alert and loyal.

3. Quality is the Strongest Shield

At the end of the day, paperwork and campaigns are important, but the strongest protection is uncompromising quality. A fake will always fall short sooner or later. If you consistently deliver excellence, your real customers will stick with you, even when imitations flood the market.

I recall a detergent brand that entered the Ghanaian market years ago. At first, people assumed it was just another knock-off. But over time, the brand won customers by being consistently good. Even though cheaper imitations surfaced, they couldn’t match the performance. Today, that detergent competes shoulder-to-shoulder with global giants.

4. Choose Your Battles

Don’t sweat the small stuff. Not every imitation deserves a lawsuit. Some fakes are too insignificant to waste resources on. The key is discernment. Guard against those that pose real threats, but don’t be distracted by every shadow. Sometimes, letting the market expose poor imitations naturally is wiser than chasing them endlessly.

Protecting your brand is both legal and practical. It is about shielding what you’ve built, but also about keeping your promise to customers intact.

Building a Competing Brand Instead of Copying

When I stood in that accessories shop, another question struck me: If these imitation products are really “as good as the original,” why don’t their makers simply build their own brand? Why not give it a distinct name, a clear identity, and let it compete in the market?

Imitation feels like an easy road, but the truth is, there is room for everyone in the marketplace. You don’t have to pretend to be someone else to find customers.

A Lesson from the Detergent Aisle

Let me give you an example. Some years ago, a new detergent entered the Ghanaian market. At first, people were sceptical. They assumed it was just another copy of the major global names. But the company behind it did something bold: they positioned the product under its own brand identity. They focused on quality and consistency.

As time passed, customers discovered that this detergent was not only cheaper but also just as good as the big names. It didn’t need to hide behind an imitation logo or a misspelled name. It stood on its own merit. Today, that detergent is not merely surviving—it has carved out a substantial market share.

Why Copy When You Can Compete?

Here’s the point: if your product truly has quality, you don’t need imitation. You can step out boldly with your own colors, your own logo, your own tagline. Will it be easy? No. But the market rewards courage.

The global marketplace is huge, and every segment has room. Not everyone can afford premium brands. Not everyone wants the cheapest option either. That leaves a vast middle ground where authentic, well-built alternatives can thrive. Instead of confusing the market with look-alikes, why not fill that gap honestly?

Find Your Niche

The secret is to find your niche and serve it well. Maybe the big brands produce a product at a premium price. You could offer something with nearly the same quality but more affordable for everyday users. Or perhaps you can add a feature they’ve overlooked, something that matters to your local market.

When you serve a niche authentically, your customers will become your marketers. Word-of-mouth spreads quickly when people find a brand that truly meets their needs. That’s how movements start—not by imitation, but by originality and consistency.

The point is, if you believe in your product or service, my advice is simple: stop imitating, start competing.

Learning the Right Way from Big Brands

Now, let’s be clear: not all imitation is harmful. There is such a thing as good imitation—the kind that learns from best practices without copying blindly.

Big brands have lessons every small business can borrow:

1. Customer service: How do they treat their clients? What systems do they put in place to keep loyalty strong?
2. Consistency: Notice how their packaging, quality, and messaging remain steady over time. That consistency builds trust.
3. Innovation: Study how they respond to change. Most global brands didn’t become leaders by staying the same; they evolved.

The difference is this: don’t steal their name, their logo, or their colors. Instead, imitate their discipline, their culture, their attention to detail. Then add your own creativity on top. That’s how small brands grow into strong ones—by learning the principles, not stealing the labels.

In all, imitation will always exist. Every genuine brand has a fake version somewhere. Every bestselling book has a pirated copy. Every successful product has a cheap knock-off. That’s the reality of the marketplace.

But as brand builders, we must go beyond lamenting. The real question is: how do you respond? Do you waste all your energy chasing shadows, or do you double down on creating authentic value?

From my thoughts and experiences, here are some clear takeaways:

1. See imitation as a signal of relevance. If people are copying you, it means you are doing something right. Don’t panic—take it as proof that your brand is visible.
2. Protect what is yours. Secure copyrights, trademarks, and patents. Educate your customers on how to identify the real thing. Don’t leave your brand naked in the market.
3. Compete with courage, not imitation. If your product is good, give it a name, an identity, and let it stand. The market is wide enough to reward originality.
4. Deliver uncompromising quality. Fakes will always exist, but quality will outlive them. Stay consistent, and your true customers will remain loyal.
5. Learn principles, not packaging. Imitate discipline, innovation, and customer focus—not logos, names, or colors. That’s the healthy kind of imitation that leads to growth.

At the end of the day, the best protection for your brand is not fear, but excellence. Serve your customers well. Build trust. Stay true to your values. That way, even in a world full of counterfeits, your brand will continue to shine as the original.

Now. It’s your turn. What do you need to do about your current brand?

Remember, I’m your brand and publishing consultant.

     CEO BRANDING: The New Art of Personal Branding for Profit and Impact   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 54 Pages - 02/12/2019 (Publication Date)

  $3.99 Buy on Amazon Doing Work That Matters: Thriving in Your Place of Assignment * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

View Details

When we talk about brands, we often highlight logos, packaging, pricing, or advertising. But behind all these is something deeper—beliefs. A brand is not just what it sells; it is what people believe about it. These beliefs are built over years, sometimes decades, and they become so ingrained in the minds of consumers that they pass from one generation to the next.

Think about Apple. To many, Apple represents sleekness, innovation, and high-end technology. Consumers believe that when they buy an Apple product, they are buying something more than a device—they are buying into a culture of design, creativity, and prestige. Similarly, Coca-Cola has built the belief that its drink refreshes. No matter the competition, people associate the brand with a satisfying, uplifting feeling. Mercedes-Benz is seen as a mark of quality and prestige, while Toyota has become synonymous with reliability.

These are not coincidences. They are belief systems that companies have nurtured, communicated, and protected over time. And just like personal beliefs shape our decisions, brand beliefs shape the choices consumers make every day.

Beliefs Begin Early

To illustrate, let me share a personal story. Years ago, when my children were much younger, I often took them with me to the barber shop. It became a little routine—daddy gets a haircut, and they come along. Over time, they built a belief: men go to the barber to trim their hair, and women go to the salon to braid or style theirs.

One day, as we walked through town, they spotted a man with braided hair. Their reaction was immediate: “Daddy, men don’t braid their hair. Why is that man doing it?” To them, it seemed wrong because it contradicted the belief formed in their young minds. They had only seen men with clean cuts, never with braids.

What happened here is the same thing that happens with brands. Consumers build expectations based on repeated exposure and cultural norms. When a brand introduces something that goes against those beliefs, it can feel unusual or even unacceptable.

Cultural Norms and Brand Acceptance

In some cultures, colors carry specific meanings. A color that represents joy and celebration in one society might symbolize mourning in another. Imagine launching a product in a new market without understanding this—you might unknowingly offend or confuse potential customers.

For instance, in parts of Asia, white is linked with mourning, while in Western societies it often represents purity and celebration. If a wedding brand heavily marketed itself with white in Asia without cultural adaptation, it might struggle to gain acceptance.

This shows how critical it is for entrepreneurs, small business owners, and even multinational corporations to understand the cultural beliefs of the people they serve. It is not enough to have a quality product; the product must align with the beliefs and values of the consumer base.

The Power of Exposure

Back to my children. Another interesting belief they once held was about school drop-offs. Because I often took them to school in the mornings, they came to believe that “dads take children to school.” When they saw kids walking with their mothers, their assumption was not that the mother was accompanying them, but that the children were walking by themselves. In their minds, moms did not do school drop-offs—because they hadn’t seen it often.

This may sound amusing, but it reflects a powerful truth: our environment shapes our beliefs until we are exposed to new realities. Once they saw more diversity in school routines, their thinking adjusted.

The same happens with consumers. Exposure to new experiences can shift brand beliefs. A community may resist a new product at first, but with consistent communication, education, and cultural sensitivity, they can come to embrace it. That’s why global brands spend so much effort on localizing their campaigns. They know that breaking through entrenched beliefs takes time, patience, and respect for cultural values.

Lessons for Brands and Entrepreneurs

For entrepreneurs and brand owners, there are key takeaways here:

1. Understand the Cultural Context.

Before launching or promoting a product, research how people in that community perceive certain colors, symbols, or even product categories. What feels ordinary to you might carry deep meaning to them.

1. Respect Existing Beliefs.

Do not dismiss consumer beliefs as backward or irrelevant. They are the foundation of how people see the world. Work with them, not against them.

1. Educate and Reorient.

Sometimes, beliefs need gentle reorientation. Just as my children eventually accepted that men can also braid their hair, consumers can learn to accept new brand trends if guided properly. Use storytelling, marketing campaigns, and demonstrations to help shift perceptions.

1. Be Consistent.

Beliefs form through repetition. If your brand wants to be associated with reliability, consistency is key. Every touchpoint must reinforce that message until it becomes second nature to consumers.

1. Maximize Exposure.

Consumers must be exposed to your brand in meaningful ways. Sponsorships, community involvement, or simple word-of-mouth can help break down barriers and introduce new ideas.

Beliefs are powerful. They can make or break a brand. But when managed wisely, they become a brand’s strongest asset.

Why Beliefs Outlive Products

One striking thing about brand beliefs is that they often outlive the products themselves. Generations pass them down. A grandfather who drove a Toyota and trusted it for reliability may influence his children and grandchildren to buy Toyota cars—not because they have personally tested every brand, but because of the belief ingrained through family stories and lived experiences.

It shows that entrepreneurs cannot only think about the present; they must think about building a brand belief that survives beyond trends. When you create a brand that people associate with trust, quality, or satisfaction, that belief becomes your legacy.

The Usual Resistance to Change

But here’s the challenge: once beliefs are deeply set, they are hard to change. Consumers resist what feels unfamiliar. We see this in fashion, food, technology, and even social behavior.

For small fashion businesses. If you introduce a new dress style in a conservative community, you may initially face resistance—not because your design lacks quality, but because it challenges the cultural belief of what clothing should look like. Over time, however, consistent exposure and storytelling can help people reorient.

Using Storytelling for Reorientation

This is where storytelling becomes powerful. People rarely abandon beliefs just because of facts or statistics. They need stories, lived examples, and cultural references to help them see things differently.

When I explained to my kids that some men braid their hair as a form of style or cultural identity, I was telling them a story. Over time, they saw more examples and accepted the idea.

For brands, storytelling might mean showing how a product fits into daily life, how others have embraced it, or how it connects with cultural values. It could also mean drawing from local traditions and linking them with modern innovations. For example, a beverage brand can tell stories of how sharing a drink is part of communal culture, positioning itself as not just a product but a tradition.

Using Exposure in Breaking Barriers

Beliefs shift when people are exposed to new ways of living, either by traveling, reading, or interacting with others. A person who has never left their hometown may have fixed beliefs, but once they travel abroad, they realize that things can be done differently.

Brands can create this exposure deliberately. For instance, a local fashion brand can showcase its designs at international fairs, share content online, or collaborate with influencers from different cultures. These acts not only expand visibility but also challenge entrenched beliefs about what is acceptable or desirable.

Without exposure, innovation struggles. With exposure, innovation becomes an invitation to new possibilities.

Quick Guidelines for Entrepreneurs and MSMEs

For micro, small, and medium enterprises (MSMEs), especially in Africa, understanding the intersection of beliefs and branding is not optional—it’s survival. Here are practical guidelines:

1. Research Deeply Before Launching.

Learn about your target audience’s cultural values, traditions, and unspoken rules. What do certain colors, symbols, or designs mean to them? A product launch without this knowledge risks rejection.

1. Position Products as Extensions of Culture.

Instead of fighting cultural beliefs, integrate your brand into them. A food business, for example, could tie its product to a local festival, making it feel like part of the culture rather than an outsider.

1. Educate with Patience.

Do not expect immediate acceptance of new ideas. Use campaigns, community engagement, and customer education to slowly reorient thinking.

1. Tell Authentic Stories.

Let people see real examples of others using your product. Share testimonials, cultural connections, and stories that reflect shared values.

1. Stay Consistent Across Generations.

Build a legacy brand by ensuring that your core message remains consistent. Over time, consumers will pass down the belief that “this brand delivers.”

1. Listen and Adapt.

Brands that ignore consumer beliefs risk alienation. Always listen to feedback and adjust how you present your product without compromising its quality.

Examples of Cultural Adaptation

Global brands have learned this lesson the hard way. When Pepsi launched its “Come alive with the Pepsi Generation” campaign in certain Asian markets, particularly in China, the slogan was literally translated. This resulted in a culturally insensitive and unintentionally bizarre message: “Pepsi brings your ancestors back from the grave.”

This mistranslation was a significant cultural blunder, as it went against the deep reverence for ancestors in Chinese culture. The brand had to quickly change its messaging and strategy to regain consumer trust and acceptance in the market.

Why Beliefs Should Be Central to Your Branding Strategy.

At the end of the day, beliefs drive behavior. People do not only buy products, they buy what those products represent in their minds. A customer choosing between two equally good beverages might go with the one they “believe” makes them feel refreshed, even if blind tests show little difference.

That belief is not logical; it is emotional, cultural, and psychological. Which means that as an entrepreneur, your task is not only to make great products but to embed them in the belief systems of your consumers.

When you achieve this, your brand becomes more than a product. It becomes part of people’s lives, passed on from one generation to the next.

In conclusion, as entrepreneurs, business owners, and brand builders, we must pay close attention to the cultural and psychological beliefs of our audience. These beliefs influence buying decisions more than any advertisement or sales pitch.

Beliefs are powerful—they shape societies, families, and brands. If we respect them, align with them, and sometimes gently reorient them, we can build brands that last.

So the question for you is: what do consumers believe about your brand today, and what will they pass on to the next generation?

Now, it’s your turn.

     CEO BRANDING: The New Art of Personal Branding for Profit and Impact   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 54 Pages - 02/12/2019 (Publication Date)

  $3.99 Buy on Amazon Doing Work That Matters: Thriving in Your Place of Assignment * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

View Details

Every brand has a season, but not every brand outlives the season. If you want your personal brand to go beyond trends, hype, or social media noise, you need to focus on: Timeless Branding Assets. These are the things that don’t expire. They stand the test of time and keep your name and impact alive, even when the spotlight moves elsewhere.

Over the years—through writing more than sixty books, speaking, training, and working with brands—I’ve observed that certain assets continue to deliver value long after campaigns have ended and trends have shifted. They don’t fade; instead, they deepen your influence and multiply your reach across generations.

In this piece, I’ll share four of these critical assets that can help you grow a brand that endures:

1. Books
2. Podcasts
3. Websites
4. Reputation

If you build intentionally in these areas, you’ll leave a lasting mark, create generational impact, and secure a brand that remains relevant long after you.

1. Books – The First Timeless Asset

If there’s one branding asset that has outlived kings, presidents, and empires, it is the book. Long before social media platforms, podcasts, and websites, books were shaping cultures, preserving knowledge, and transferring wisdom from one generation to the next. As an author of over sixty published books, I’ve seen firsthand how a book can outlive the author, travel where the writer has never been, and influence people you may never meet.

The late Dr. Myles Munroe once said, “The world is ruled by dead men.” What he meant is simple: the philosophies, ideas, and principles that shape societies today are largely inherited from people who are no longer alive—yet their works remain with us because they documented them in books. Whether it is Plato, Shakespeare, Achebe, or Mandela, their voices still echo through the power of writing. This is why I call a book a timeless asset for anyone serious about building a personal brand.

A book does more than share your ideas. It positions you as a thought leader, a credible authority in your field. In a world where attention spans are short and trends come and go; a well-written book keeps you anchored. Years after your videos may stop trending or your social media account goes quiet, your book will still sit on shelves, in libraries, in digital stores—waiting to inspire the next reader.

But here’s the key: don’t just write a book; write a meaningful one. Write to solve a problem, answer a question, or share insights that will remain relevant years from now. A vanity book won’t stand the test of time, but a transformational one will.

Actions You Can Take:

1. Document your expertise: Whatever field you’re in, start compiling lessons, case studies, and personal experiences that can become a book.
2. Write with legacy in mind: Aim to create a resource your children, students, or clients can still reference twenty years from now.
3. Leverage the book as a tool: Use your book as an introduction to new audiences, as a training resource, or as a door-opener for speaking engagements.
4. Self-publish if you must: With today’s tools, you don’t need to wait for a publisher. You can take control and release your work globally.

When you have a book in your name, you’ve built more than content—you’ve built a legacy. Every serious entrepreneur, professional, or leader should aim to leave behind at least one book. It is one of the surest ways to keep your voice alive long after you’ve gone.

2. Podcasts – The Modern-Day Pulpit

Two decades ago, when Apple introduced the iPod, few imagined that the little device would spark a communication revolution. Out of it came the term “podcast”—an audio broadcast that could be downloaded and listened to anywhere. What started as a niche experiment has now grown into one of the most powerful tools for influence in the digital age.

Podcasts have become a modern-day pulpit. Whether you’re running your own show or appearing as a guest on someone else’s, podcasts allow you to share your voice, your story, and your expertise in ways that feel personal and timeless. Unlike the fleeting nature of tweets or Instagram posts, podcast episodes live on. A listener can stumble upon an episode you recorded five years ago, and it will still sound fresh and impactful.

Think about it: some of the most respected leaders and thinkers of our time—Barack Obama, Brené Brown, and Simon Sinek—have leveraged podcasts to spread their ideas to millions. Traditional media is valuable, but time slots and geography limit it. Podcasts, on the other hand, travel across borders, languages, and platforms with ease.

I’ve been podcasting for over 15 years, and I can confidently say it has been one of the strongest vehicles for growing my personal brand. Through podcasts, I’ve connected with audiences I may never have met physically. I’ve also seen how being a guest on other people’s shows can open doors to new communities, clients, and opportunities.

The beauty of podcasts is accessibility. You don’t need a million-dollar studio to begin. A simple microphone, a quiet room, and a message worth sharing are enough. What matters is consistency and authenticity.

Actions You Can Take:

1. Start your own podcast: Choose a theme around your expertise or passion. Commit to short, regular episodes that provide value.
2. Be a guest: Pitch yourself to existing podcast hosts whose audiences align with your message. One strong interview can introduce you to thousands of potential followers.
3. Repurpose content: Record webinars, interviews, or even parts of your speeches and release them as podcast episodes.
4. Engage your listeners: Encourage feedback, questions, and reviews to build a loyal community around your voice.

Podcasts are more than just a channel; they are a legacy tool. Each episode is a seed planted in the hearts of listeners—seeds that can grow into trust, influence, and long-term impact. If you want your brand to remain relevant and relatable in this generation and beyond, podcasting is an asset you cannot afford to ignore.

3. Websites – Your Digital Home

In today’s digital age, your website is your home address on the internet. Social media platforms are like rented apartments—you enjoy them as long as the landlord (the platform owner) allows. Policies can change overnight, accounts can be suspended, and algorithms can hide your content. But your website? That’s yours. It’s your permanent property online.

Over fifteen years ago, when I started building my brand, having a personal website set me apart. In fact, many TV and radio stations found me simply because I had a functional website. Back then, very few professionals in my field had invested in one, so my digital home became a powerful magnet for opportunities. To this day, that same site continues to draw inquiries, clients, and collaborations. That’s the power of owning your space online.

A website builds credibility. When people search your name or brand, finding a clean, well-structured website immediately increases their trust. It tells them you are serious about what you do. Beyond credibility, a website is also a control center. It’s where you can showcase your work, sell your products, share your ideas, collect leads, and connect directly with your audience—without gatekeepers.

Think about this: if Instagram or TikTok disappeared tomorrow, what would happen to all your followers and content? Without a website, they vanish with the platform. But if you’ve been directing people to your site—where you capture emails, share resources, and host your content—you remain in control.

Building a website doesn’t have to be complicated. With modern tools like WordPress, Squarespace, or Wix, you can create a professional-looking site without needing to be a tech wizard. The goal is not just to have a site, but to keep it active, updated, and useful.

Actions You Can Take:

1. Secure your domain name: If possible, register your name (e.g., www.bernardkelvinclive.com). It adds authority and makes you easy to find.
2. Showcase your best work: Use your website as a portfolio—books, articles, podcast episodes, videos, speaking engagements.
3. Build for connection: Include a blog, newsletter sign-up, or contact form to engage your audience directly.
4. Make the most of e-commerce: If you have products or services, let your website become a digital shop where transactions happen seamlessly.

Your website is more than a page on the internet; it is your digital headquarters. It’s where your brand story is told on your terms. If you want to future-proof your personal brand, don’t build solely on borrowed land—invest in your own home online.

4. Reputation – The Invisible Currency

Of all the branding assets you can build, your reputation is the most fragile and the most powerful. You can have books, podcasts, and a great website, but if people cannot trust you, your brand crumbles. Reputation is the invisible currency that determines whether people will buy from you, recommend you, or align with your vision. In today’s world, trust is wealth.

I’ve always said: if you can be trusted, you have a business; if you can’t, you don’t. It’s that simple. No amount of marketing or personal branding tactics can save a person with a broken reputation. The digital age makes this even more critical. A single careless tweet, a poorly handled customer complaint, or a scandal can go viral within minutes and undo years of hard work.

Reputation is not just about what you say about yourself; it’s about what others say when you’re not in the room. It is shaped by how you deliver on promises, how you treat people, how you respond under pressure, and how consistent your values are over time. The best brands—whether individuals like Nelson Mandela or companies like Toyota—built their influence on a reputation of reliability, integrity, and excellence.

But reputation is not a one-time achievement. It is something you guard daily. Like a garden, it requires regular weeding and watering. You must listen to what is being said about you, both online and offline, and take steps to correct misperceptions or mistakes. More importantly, you must live and work in a way that naturally sustains trust.

Actions You Can Take:

1. Keep your word: Don’t make promises you can’t keep. Integrity in small things builds long-term trust.
2. Monitor conversations: Use tools (Google Alerts, social listening apps) to know when and how your name or brand is mentioned.
3. Respond wisely: When criticism comes, don’t react emotionally. Address it with professionalism and humility.
4. Invest in values: Let your actions reflect honesty, excellence, and respect—both publicly and privately.
5. Build goodwill: Support others, give value freely, and serve with authenticity. Over time, goodwill compounds into a stronger reputation.

Reputation is hard to build and easy to lose. But when you protect it, it becomes the strongest, timeless asset you will ever own. Long after your book has been read, your podcast episode has been played, or your website has been updated, people will still remember how you made them feel and whether they could trust you. That is the true essence of an enduring brand.

Now, it is your turn. Begin with any of the above and share with me your progress. If you need help, just send me a email.

Remember, I’m your brand and publishing consultant.

     CEO BRANDING: The New Art of Personal Branding for Profit and Impact   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 54 Pages - 02/12/2019 (Publication Date)

  $3.99 Buy on Amazon Doing Work That Matters: Thriving in Your Place of Assignment * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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1. Africa Rise and Shine — Jim Ovia

The story of Zenith Bank’s founder, chronicling his journey from humble beginnings to building one of Africa’s leading banks.

2. Rebrand: The Ultimate Guide to Personal and Corporate Branding and Rebranding — Bernard Kelvin Clive

This book offers actionable steps for individuals and organizations seeking to reposition themselves for greater influence.

3. CEO BRANDING: The New Art of Personal Branding for Profit and Impact — Bernard Kelvin Clive

A fresh take on executive branding, showing leaders how to maximize impact and profit through personal positioning.

4. The Art of Personal Branding — Bernard Kelvin Clive

A practical guide to building an authentic personal brand in today’s competitive world.

5. Africa’s Business Revolution — Acha Leke, Mutsa Chironga & Georges Desvaux

An authoritative look at the opportunities and strategies driving Africa’s future growth.

6. How We Made It in Africa: 101 Success Stories of Entrepreneurship in Africa — Jaco Maritz

A collection of inspiring stories about entrepreneurs building businesses across the continent.

7. Africa’s Greatest Entrepreneurs — Moky Makura

Profiles of some of the continent’s most remarkable business leaders and their rise to prominence.

8. The Lion Awakes: Adventures in Africa’s Economic Miracle — Ashish J. Thakkar

Insights from the Mara Group founder on entrepreneurship and Africa’s economic opportunities.

9. Disrupting Africa: The Rise and Rise of African Innovation — Nnamdi Oranye

Explores the innovation ecosystem shaping Africa’s future.

10. Digital: The New Code of Wealth — J.J. Omojuwa

Examines how digital platforms are transforming influence, wealth, and opportunities in Africa.

11. Small Business, Big Money — Akin Alabi

Practical tips for running and growing small businesses in the Nigerian context.

12. How to Sell to Nigerians — Akin Alabi

A witty and insightful look at consumer psychology in Africa’s biggest market.

13. Vusi: Business & Life Lessons from a Black Dragon — Vusi Thembekwayo

One of Africa’s most dynamic entrepreneurs shares hard-hitting lessons from his journey.

14. Kasinomics — GG Alcock

A deep dive into the informal economy in South Africa and how it fuels growth.

15. Own Your Industry: How to Position Yourself as an Expert — Douglas Kruger

Shows professionals how to stand out and dominate their industries.

16. Personal Branding for Entrepreneurs — Donna Rachelson

Practical insights for entrepreneurs seeking to leverage personal branding for growth.

17. Africa Is Open for Business — Victor Kgomoeswana

Explores opportunities across Africa with real-world case studies.

18. Unlocking Africa’s Business Potential — Landry Signé

A roadmap for tapping into Africa’s trillion-dollar growth opportunities.

19. The Bold New Normal — Lucy Quist

Encourages Africans to take charge of shaping the continent’s future through innovation and leadership.

20. The Smart Money Woman — Arese Ugwu

A blend of storytelling and financial literacy that empowers African women to take charge of their finances.

21. The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty — Efosa Ojomo & Clayton Christensen

A powerful argument on how innovation can transform economies, with a strong focus on Africa.

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Today, I want us to look at how CEOs can leverage their personal brand to amplify their businesses. In my experience, one of the most overlooked assets of any company is the face behind it, the CEO. Beyond titles and corner offices, a CEO’s brand can either become a powerful driver of business growth or a silent barrier to progress.

To simplify this, I’ve identified what I call the four pillars, 4 key areas every CEO must pay attention to if they want to use their personal brand to lift their business and corporate brand. From my book ‘CEO Branding’, these are:

1. Brand Identity – Who are you as a CEO? How do people perceive you?

2. Brand Equity – What value do you carry in the marketplace? Does your voice move people and shape conversations?

3. Brand Reputation – Beyond the title, are you truly credible and trusted in your field?

4. Brand Positioning – How do you stand out among other CEOs? What makes you different and distinct in the public eye?

I’ll use both local and international examples to bring these points home, showing how CEOs can intentionally harness their identity, equity, reputation, and positioning to create a lasting impact—not just for themselves, but for the businesses they lead.

1. CEO’s Brand Identity – Who Are You?

Once you identify yourself as a CEO, you are being scanned. Every brand starts with identity. As a CEO, your identity goes beyond the role you occupy to include the perception people hold about you. When someone hears your name, what comes to mind? Leadership? Innovation? Integrity? Or do you remain just a faceless title hidden behind the company logo?

Your brand identity answers the question: Who are you, really, and how do people perceive you?

Take, for instance, Dr. Agyepong, CEO of The Jospong Group. In the Ghanaian space, his identity has been consistently tied to building enterprises that solve pressing local problems. That identity—the image of a visionary entrepreneur—is what allows his name to carry weight beyond his company. In another sphere, you may look at Dr. Yaw Perbi of The Hud Group, whose identity in the public eye is firmly rooted in personal development and leadership. When he appears in public, he is not just “a CEO.” He is known for representing growth, transformation, and leadership excellence. That identity directly rubs off on his company’s brand.

On the global stage, think about Jeff Bezos. Long before Amazon became the giant it is today, Bezos built a personal identity as a visionary risk-taker. His story of starting Amazon from a garage became part of his brand identity. This narrative not only humanized the company but also gave customers and investors a clear sense of who was behind the business.

What this shows us is simple: a CEO without a clear identity leaves their business without a human face. When people can’t attach meaning to who you are, it weakens the connection they feel toward your company.

     CEO BRANDING: The New Art of Personal Branding for Profit and Impact   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 54 Pages - 02/12/2019 (Publication Date)

  $3.99 Buy on Amazon So, how can you strengthen your CEO’s brand identity?

• Clarify your core: Be clear on what you stand for. Leadership? Innovation? Service? Pick your lane and let it reflect in your public image.

• Consistency: Appear the same way across platforms—your speeches, interviews, social media, and even your lifestyle should align with the image you want to project.
• Visibility: Identity grows stronger when it’s seen. Be intentional about the platforms you show up on and the conversations you participate in. NB: Not every platform.

As a CEO, your brand identity is not about being everywhere or doing everything. It’s about being recognized for something clear and consistent. The stronger and clearer your identity, the more it becomes a lever to build trust, attract opportunities, and extend the reach of your business.

2. CEO’s Brand Equity – The Weight You Carry

If brand identity is about who you are, brand equity is about what your name is worth. It’s the value, influence, and weight you carry in the marketplace as a CEO. The reality is, your personal brand equity can either add immense credibility to your business or leave it struggling to command respect.

When a CEO has strong brand equity, their voice is not just heard—it’s taken seriously. For instance, Dr. Perbi’s reputation as a thought leader in personal development means that when he comments on leadership, people pay attention. His articles, interviews, and insights carry weight, and that equity flows directly to his company. In the same way, Dr. Agyepong’s influence in Ghana’s business space means his presence alone opens doors, creates partnerships, and drives trust in the Jospong Group.

Look at international examples. Elon Musk, for instance, has built massive brand equity. Love him or hate him, when Musk speaks, markets shift. His tweets have moved billions in value. That is brand equity in action—the sheer influence of one CEO impacting not just a company but entire industries. Jeff Bezos also enjoyed similar equity: his personal word on innovation or e-commerce was enough to shape investor confidence in Amazon.

Now, let’s bring it closer home again. Daniel McKorley (McDan) has, over the past decade, built solid equity as a voice in entrepreneurship. His insights, public talks, and media appearances don’t just position him as a businessman—they add credibility to every venture under the McDan Group. When he shares his views, people listen because he has demonstrated value, expertise, and staying power.

Here’s the lesson: Brand equity is not automatic. It is earned. Titles don’t create equity; consistent value does. A CEO who hides behind the company name without demonstrating thought leadership, expertise, or consistent contribution will find themselves irrelevant in the marketplace.

So, how do you build brand equity as a CEO?

• Be valuable: Share insights, opinions, and expertise that matter in your field.
• Be visible: Use media, conferences, and digital platforms to showcase your knowledge.
• Be credible: Equity grows from trust. Deliver on your promises consistently.

The stronger your brand equity, the more weight your name carries. And when your name carries weight, it becomes easier to attract investors, clients, and talent to your company. In many cases, your equity as a CEO is the bridge that gives your business a head start in competitive markets.

3. CEO’s Brand Reputation – Credibility Beyond the Title

A CEO’s title alone does not guarantee respect or influence. What truly matters is reputation, the credibility people attach to your name. Reputation is the most valuable currency any leader can hold. Without it, the title “CEO” is reduced to a mere label.

What’s striking is that a strong personal reputation can even outlive a business. Take Prince Kofi Amoabeng, former CEO of the now-defunct UT Bank. Despite the bank’s collapse, his reputation as a disciplined, no-nonsense, ethical leader remains intact. In fact, many still speak highly of his personal brand because of how he carried himself over the years. His reputation was built on integrity, military-like discipline, and a consistent message about hard work and accountability. The failure of the institution did not erase the credibility of the man. That is the power of reputation—it transcends titles and circumstances.

Another example is Sir Sam Jonah. His name carries immense weight, not only in Ghana but across the continent. Jonah’s reputation was forged through decades of leadership in the mining sector and his consistent voice in business and national conversations. He is regarded as a statesman, a mentor, and a symbol of corporate integrity. When Sam Jonah speaks, leaders listen. His reputation has become one of the greatest assets to every board or institution he associates with.

Internationally, someone like Warren Buffett reflects the same truth. His reputation as an ethical, long-term thinker makes him a magnet for investors. People believe in Berkshire Hathaway because they believe in Buffett. In contrast, when a CEO’s reputation is tainted, through dishonesty, scandal, or arrogance, the damage spreads quickly to the company.

So, what can CEOs learn from these examples? Reputation is not about perfection. It is about consistency, credibility, and integrity over time. You protect your reputation when your words match your actions, when you deliver on promises, and when you stay authentic in public and private life.

Here are a few keys:

• Guard your credibility: One careless act can undo decades of work.
• Align words with action: Reputation thrives on consistency.
• Think long-term: Reputation is not built in a year; it’s a lifetime investment.

At the end of the day, reputation is the shield that protects both the CEO and the business. Build it, guard it, and let it speak for you, even when titles, positions, or companies fade away.

4. CEO’s Brand Positioning – Standing Out in a Crowded Space

If identity is who you are, equity is what you’re worth, and reputation is how trusted you are—then positioning is about where you stand in the public eye compared to others. It answers the question: What makes you different from the thousands of CEOs out there?

Now, CEOs are business leaders and often public figures. Some embrace the spotlight, while others prefer to stay behind the scenes. But whether you like it or not, people will position you in their minds. The key is to be intentional about it.

Let’s consider some local examples. Dr. Yaw Perbi of the Perbi Leadership Group and Global Director of The HuD Group has positioned himself as a thought leader in personal growth and leadership. Through his books, speaking engagements, and mentoring, he has created a unique lane that separates him from CEOs who remain low-profile. His positioning makes his name synonymous with leadership development, and that directly enhances the visibility and credibility of his organizations.

Similarly, young CEOs like Richard Nii Armah Quaye of Quick Credit and Investment Micro-Credit Group have positioned themselves in the media largely through philanthropy and charity. His consistent public appearances around giving back have created a strong association between his personal brand and generosity, which then attracts attention to his businesses.

On the global stage, Elon Musk has mastered positioning. He presents himself as a futurist, a bold innovator shaping humanity’s destiny. Jeff Bezos positioned himself as the relentless builder of the world’s most customer-centric company. Each of these positions is distinct, clear, and memorable—and that’s why their influence stretches far beyond their companies.

Here’s the truth: Positioning is about focus. You cannot be known for everything, but you can be remembered for something. When you try to be everywhere and do everything, you dilute your influence. But when you choose a clear position, whether it’s innovation, leadership, entrepreneurship, philanthropy, or another lane, you create a brand that sticks.

So, how can a CEO position themselves effectively?

• Find your lane and stay in it: Decide what you want to be known for, and lean into it.
• Be consistent with it: Let your public appearances, speeches, and digital footprint reflect that lane.
• Stay authentic: Positioning is effective only if it aligns with who you truly are.

The sharper your positioning, the more your company benefits. A well-positioned CEO naturally draws attention, partnerships, and opportunities—fueling both personal and business growth.

Now, it’s your turn as a top executive to build and leverage your brand. Can get a copy of my book, ‘CEO Branding,’ and contact me for coaching and consulting regarding your brand.

     CEO BRANDING: The New Art of Personal Branding for Profit and Impact   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 54 Pages - 02/12/2019 (Publication Date)

  $3.99 Buy on Amazon Doing Work That Matters: Thriving in Your Place of Assignment * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Today, I would like us to discuss brand legacy, but not in an abstract sense. I’m talking about how a personal brand can live long after your career peaks. And who better to illustrate this than Celine Dion?

You know her, 27 albums, over 250 million records sold, one of the highest-paid performers in history, and a voice that hits notes most people can only dream of. If you love music, you know the energy, the passion, the way she commands a stage. But here’s the thing: for the past four or five years, Celine has been mostly absent from public performance.

Why? In 2022, she was diagnosed with Stiff-Person Syndrome, a condition that severely affects her ability to sing and perform. Suddenly, the unstoppable force of her career hit a pause. And that’s where the lesson begins, for anyone building a brand, a business, or a personal legacy: seasons change. Life throws surprises at us, and sometimes, even the strongest, most disciplined careers can slow down or stop.

The question is: what do you do when that happens? What structures, systems, and values have you built to carry your brand forward when your energy or circumstances shift? That’s exactly what we’ll explore in this article—lessons from Celine’s career, her family, her team, and her discipline, all showing us how to create a personal brand that can outlast even the toughest seasons.

Seasons Change — Build for the Unplanned

Life happens! Brand legacy isn’t tested on your best day; it’s proven on your hardest. Celine Dion reminds us of that. In 2024, her raw, moving documentary I Am: Celine Dion pulled back the curtain on a superstar navigating a life-altering diagnosis. It wasn’t glitter—it was grit. And it forced a simple truth on all of us building brands: seasons change, often without notice.

Celine publicly revealed in 2022 that she lives with Stiff-Person Syndrome (SPS), a rare neurological disorder that causes painful muscle stiffness and spasms—conditions that make singing and touring unpredictable. She ultimately canceled all remaining dates of her Courage World Tour to focus on recovery. That decision wasn’t a weakness; it was wisdom. It showed a brand putting health and longevity ahead of hype.

So what’s the lesson for us? Plan for winter during summer. In your “up” seasons, when the phone is buzzing and the stage is bright, build assets that will outlive the spotlight: a strong body of work, repeatable systems, owned channels, and a community that believes in your values, not just your vibe. That way, if life throws a curveball, your voice can keep traveling even when you must stand still.

Here’s how to future-proof your brand through difficult seasons:

1. Document and diversify. Don’t rely on one stream (events, gigs, speaking). Package your knowledge—books, courses, catalogs, licensing, partnerships.
2. Systemize your excellence. Create playbooks for how you show up: your process, your standards, your cadence. Systems keep the brand steady when you can’t be everywhere.
3. Lead with values. When you’re transparent about your journey, people connect to your humanity, not only your highlights. That connection sustains you in quiet seasons.
4. Protect the asset. Your health is part of your brand strategy. Rest, rehab, and rhythms are not luxuries; they’re insurance.

Seasons will shift. Illness, loss, market shocks, something will come. Build a brand that can breathe through it.

Maximize Your Prime

Celine Dion’s career tells us something every brand-builder must hear: your prime doesn’t last forever, so you must maximize it while it’s here. Look at her catalog—27 albums, more than 250 million records sold worldwide, decades of sold-out tours. She didn’t wait to “get ready.” She worked, produced, and poured herself into her music at full throttle when her health and voice were at their peak.

That’s the call for you and me. When strength is on your side, don’t coast. When opportunities come, don’t procrastinate. Use your energy, your passion, and your skills to the fullest, because you don’t know how long that window will stay open. Celine is living proof, after years of commanding stages worldwide, today she can’t perform publicly due to her health. Yet her earlier dedication ensures she has a legacy to lean on, and her music continues to travel even when she can’t.

Let’s bring it closer home. Think of the late Daddy Lumba’s contemporary, Daddy Lumba himself—still singing, still recording, performing right until recent years. For decades, he has consistently released music that has become a cultural soundtrack in Ghana. During his prime, he didn’t slow down or hold back. He gave his best, year after year, and today his songs continue to shape generations.

So, what does this mean for your brand?

1. Work like time is limited. Don’t stretch out what you can do today for “someday.” Your prime isn’t endless.
2. Produce a body of work. Whether it’s books, products, innovations, or services—create something that remains when you can’t show up in person.
3. Stay consistent. Legacy isn’t built in one big moment, but in steady deposits of effort over time.
4. Measure impact, not applause. The goal isn’t to compete or compare, but to know you gave your all to the people and platforms entrusted to you.

When you maximize your prime, you build a reservoir of impact to draw from in quieter seasons. You won’t look back with regret; you’ll know you gave your best when the lights were brightest. And that’s the foundation of a lasting legacy.

The Power of Support Systems

Behind every enduring brand is a support system that keeps it grounded. For Celine Dion, that foundation has always been her family. Long before the sold-out arenas, it was her parents and siblings who introduced her to music, nurtured her gift, and stood by her side. Even at the height of her career, when global fame could have easily swallowed her, she prioritized her role as a mother and never lost sight of her family values. Today, as she faces the challenges of Stiff-Person Syndrome, it’s that same family support she leans on.

This is a clear reminder: no matter how talented, skilled, or ambitious you are, you cannot build a lasting brand alone. A strong support system—family, mentors, friends, or a trusted team—becomes the safety net when storms hit. They hold you accountable, lift you in low moments, and sometimes even carry the weight when you cannot.

For anyone building a personal or business brand, here are the lessons:

1. Invest in relationships early. Don’t wait until you’re in crisis to value people. The time you put into family, friendships, and partnerships today will be the same structures holding you tomorrow.
2. Anchor in values. Celine’s devotion to family shaped the way her brand was experienced. People admired not only her voice but also her humility and sacrifice. Your values become the invisible thread tying your brand together.
3. Share the stage. In the documentary, Celine asked her team to own their craft and love what they do. On stage, you could see every member—musicians, sound engineers, backing vocalists—fully alive in their role. That wasn’t by accident; it was culture. She built a brand where teamwork mattered as much as talent.

Teamwork multiplies impact. A brand may have one face, but it takes many hands to keep it standing. When you build a system where everyone understands their role and is empowered to give their best, your brand doesn’t collapse when you step aside—it continues because the people carry it forward.

The truth is this: a strong voice might make you known, but a strong support system will make you last.

Beyond the Core Gift – Adding the Extra

A great gift can open doors, but it is the extras you add that keep the doors open and the room full. Celine Dion understood this principle deeply. Yes, she had one of the most powerful voices in history, but she never relied on her raw talent alone. She treated her voice as the foundation, not the finish line. In her words, her performance was “bigger than the song.” That meant every show wasn’t just singing—it was storytelling, stagecraft, rehearsal, choreography, and emotional connection. That’s what turned concerts into unforgettable experiences.

For brands, the lesson is clear: your core skill will get you noticed, but the added layers of refinement and excellence will secure your legacy. Think of it this way:

1. A speaker may have powerful words, but it’s their delivery, timing, and audience engagement that make them unforgettable.
2. A business owner may have a solid product, but it’s customer service, packaging, and brand storytelling that build loyalty.
3. An artist may have raw creativity, but it’s discipline, consistency, and presentation that elevate them above the crowd.

Celine rehearsed endlessly. She respected the stage. Every performance was a crafted experience because she understood that talent alone doesn’t sustain; it must be sharpened, polished, and paired with skill.

So, what does this mean for you?

1. Invest in learning. Don’t settle with “I’m good at this.” Take courses, seek mentorship, and expose yourself to training that enhances your craft.
2. Build supporting skills. If you’re a writer, learn marketing. If you’re a leader, develop communication. If you’re a musician, study performance and production. These additions multiply the impact of your primary gift.
3. Aim for unforgettable, not just adequate. Don’t stop at doing what’s expected. Surprise your audience, exceed their expectations, and create moments worth remembering.

Your gift might get you in the room, but the extras will make people want to keep you there. Celine’s concerts remind us: legacy isn’t just about what you can do—it’s about the experience you leave behind. Add the extra, and you secure your brand’s place long after your season ends.

Thinking Impact Beyond Profits

Every lasting brand eventually comes to this crossroad: will you measure success by profits alone, or by the impact you leave behind? Celine Dion’s journey shows us that while fame and money may follow talent, what truly defines legacy is the lives touched and the influence that endures. Her concerts weren’t only about tickets sold—they were about connection. Her songs became anthems for weddings, funerals, victories, heartbreaks, and healing. They weren’t just hits on a chart; they were woven into people’s stories.

For anyone building a personal brand or business, this is a reality check. Chasing money alone creates shallow success; building for impact creates a legacy that outlives you. That’s why the most powerful brands think beyond their balance sheets. They ask: What story will people tell about me when the lights go out?

Here are some lessons to carry:

1. Shift the scorecard. Yes, profits matter—you need revenue to sustain growth. But also track how many people you’ve influenced, mentored, or inspired. That’s the metric of true relevance.
2. Create value that lasts. A product may fade, but an idea, a system, or a story can continue shaping lives for decades. Package your knowledge and contributions in ways that outlive your active years.
3. Give back intentionally. Legacy brands look for ways to pour into others—through philanthropy, mentorship, training, or simply showing up authentically.
4. Think succession early. Don’t let your impact die with you. Train people, document your methods, and build structures that allow your vision to live beyond your personal involvement.

Celine’s performances, her teamwork, her discipline, and even her vulnerability in the face of illness remind us that legacy isn’t measured only by what you gain, but also by what you give. The applause fades, the contracts expire, the seasons change—but the impact you make in people’s lives will echo long after.

As you build, ask yourself: when the profits stop rolling, will the impact keep flowing? That’s how you know you’ve built something bigger than yourself.

In all, from Celine’s rise as a prodigy to her decades at the top, through health challenges that grounded her stage presence, she demonstrates the pillars every brand must consider to outlast a season or even a lifetime.

First, seasons change. Life will throw unplanned challenges, but a well-built brand can weather storms if it has systems, documented work, and values that guide it when energy and circumstances shift. Second, maximize your prime. Your peak period is limited; pour your passion, skill, and energy into creating a body of work and experiences that will keep speaking for you long after the spotlight dims.

Third, support systems matter. No one sustains success alone. Family, mentors, and a capable team form the foundation that carries a brand through highs and lows. Fourth, go beyond the core gift. Raw talent opens doors, but refinement, rehearsal, and added skills make your work memorable, professional, and enduring. Finally, think beyond profits. Measure your impact by the lives you touch, the knowledge you share, and the influence you leave behind. True legacy is built on contribution, not just transactions.

Celine’s brand is enduring because she mastered all these elements. She combined talent with discipline, passion with preparation, and personal success with meaningful impact. Her story reminds us that legacy is intentional; it requires foresight, investment, and care. Every decision you make today, how you work, who you involve, and what you build determines how your brand will be remembered tomorrow.

As you reflect on your own journey, ask: Are you preparing your brand to breathe through seasons, peak moments, and unexpected challenges? Are you investing in people, skills, and values that will outlast your personal contribution? Your legacy is not a distant possibility; it’s the sum of what you do now, consistently, thoughtfully, and passionately. Build it well, and the best of your work will continue long after you’ve stepped off the stage.

The best is yours.

Remember, I’m your brand and publishing consultant.

     Doing Work That Matters: Thriving in Your Place of Assignment   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Why Drafting, Prototyping, and Preparation Matter in Your Work

Where are your sketches? Great things don’t come cheap!

Today, I’d like to take you back to a few personal stories that have shaped my perspective on the world of creativity, business, and execution. These stories carry a simple but powerful lesson: before you put out the product or service you’ve been dreaming of, you must go through a process of concept prototyping and preparation.

This goes beyond art. It’s about building anything worth building: a business, a book, a brand, or even a career.

Back to KNUST – My First Lessons in Preparation

During my time at the Kwame Nkrumah University of Science and Technology (KNUST), I studied Rural Art, which included coursework in sculpture, woodwork, and clay modeling. The rule in every creative project was clear: before you touch the clay, the wood, or the stone, you first needed to develop your idea on paper.

This meant going through conceptual sketches and idea development stages before creating the final piece. The lecturers didn’t just want to see your finished product — they wanted to know the thinking that led to it.

But here’s what happened.

A few of us, with minimal experience in sculpting or carving, would bypass the planning stage entirely. We’d grab a lump of clay and start molding whatever came to mind. Or pick up a piece of wood and start carving immediately. The only “plan” we had was in our heads.

When presentation time came, the lecturer would ask, “Where are your concept sketches? Where is your idea development stage?”

We would scramble. Some students would finish their sculpture first, then go back and hurriedly sketch something just to “prove” they had gone through the process. But in truth, the final work came first, and the so-called sketches were drawn after the fact.

It was a shortcut — and while it might have saved time in the moment, it robbed us of something bigger: the ability to think through, refine, and improve our ideas before execution.

The Danger of Skipping the Drafting Stage

That experience stayed with me, and over the years I’ve seen the same mistake play out in other fields.

In art, skipping the sketch stage means you might miss the chance to test, tweak, or even completely rethink your approach before committing valuable resources.

In writing, skipping the drafting stage leads to books or articles that could have been far better if the author had taken the time to explore different angles, remove weak sections, and strengthen the message.

I’ve written many books, and I’ve helped others write theirs. I’ve met people who are amazingspeakers, powerful preachers, eloquent orators — but when it comes to writing, their work feels flat. Why? Speaking often flows in the moment, while writing forces you to slow down, process, and refine your thoughts.

A draft allows you to:

1. See the gaps in your logic.
2. Add new analogies and examples.
3. Remove what doesn’t serve your main point.
4. Strengthen the structure and flow of your message.

In short, the drafting stage turns raw talent into polished work.

The Blueprint Principle

Think of your first draft, sketch, or prototype as your blueprint.

In architecture, nobody builds a house without a blueprint. You don’t buy the bricks and cement, then start laying them down in random shapes until it “feels right.” You plan the rooms, the dimensions, and the placement of doors and windows. You test different layouts on paper before the first brick is laid.

The same is true for product development, brand building, and even personal projects. When you take the time to map out your concept:

1. You open space for more creative ideas to emerge.
2. You spot flaws before they become costly mistakes.
3. You create a structure that keeps you focused when the real work begins.

The Power of Seeing it on Paper

Here’s something I’ve noticed: once you get an idea out of your head and onto paper (or a digital board), the possibilities multiply.

With a physical sketch, a draft manuscript, or a mockup in front of you, you can suddenly see opportunities you didn’t see before.

When I was working on a wood sculpture back in school, I remember sketching a figure on a block of wood. Looking at the sketch, I realized I could carve additional, smaller details into the design that weren’t in my original idea. That extra step gave the final piece more depth and meaning.

In the same way, when I draft a book, sometimes the best sections come from ideas I didn’t even have in mind at the start. They emerged because the process itself sparked new connections.

Prototyping gives you room to iterate. You can add, subtract, rearrange, or even create something entirely new from the same raw materials.

Giving Your Work Time to Breathe

One of the best ways to strengthen your ideas is to step away from them for a while.

When you write a draft, create a sketch, or build a prototype, don’t always rush to finish. Put it down for a day, a week, or even longer. Then come back to it with fresh eyes.

You’ll be surprised how much clearer you see things after some distance. That brilliant section you loved yesterday might suddenly feel unnecessary. Or you may notice gaps that need filling.

In art, stepping back lets you see the balance and proportion of your work more clearly. In writing, it gives you a new perspective on your arguments and flow. In business, it helps you see whether your product truly solves the problem you intended.

Adaptability – The Third Stage of Creativity

Even with the best planning, what you have on paper might not translate exactly to the real world.

When you start working with actual materials — whether wood, clay, metal, or digital tools — you may realize that adjustments are needed.

Sometimes it’s because the materials behave differently than expected. At other times, new possibilities emerge that you couldn’t have anticipated during the planning stage.

For example:

1. A planned sculpture might need a different type of wood for durability.
2. A book chapter might work better as a blog series first.
3. A business product might need a feature you hadn’t considered, but becomes obvious during early testing.

This is why the best creators are also adaptable innovators. They hold their vision loosely enough to let it evolve.

Instead of saying, “But this isn’t what I planned,” they ask, “What can I make with what I have now?”

Why This Matters for Every Field

Whether you’re an artist, a writer, a business owner, or a brand builder, the lesson is the same:

1. Start with a concept – get your ideas out of your head and into a form you can see and shape.
2. Prototype or draft – create a low-risk version to test and refine.
3. Adapt and innovate – let the real-world process shape and improve your vision.

Skipping these stages might feel faster, but it often leads to wasted resources, weak results, and missed opportunities.

Putting This Into Practice

Here’s a practical way to apply these principles:

1. For Creative Projects
   1. Always start with multiple sketches or idea outlines before settling on a final direction.
   2. Test different approaches and combinations.
2. For Writing
   1. Begin with a rough outline, then expand into a full draft.
   2. Be ruthless about cutting what doesn’t strengthen your message.
3. For Business or Product Development
   1. Build a minimum viable product (MVP) before launching.
   2. Use customer feedback to refine before scaling.
4. For Personal Growth
   1. Treat life goals like projects: plan, test, adapt.
   2. Don’t fear revising your approach when new information emerges.

In all, your masterpiece, whether it’s a product, a book, a brand, or an artwork, doesn’t just happen. It’s the result of intention, iteration, and adaptation.

The idea in your head is only the seed. The sketch, the draft, the prototype, that’s where you nurture it. And the willingness to adapt? That’s where it blossoms into something even greater than you imagined.

So, as you work on your next big thing, don’t skip the concept stage. Don’t rush past the draft. Give yourself the gift of preparation, and you’ll give your audience the gift of excellence.

The best is yours.

Remember, I’m your brand and publishing consultant.

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If Giants Advertise, Why Aren’t You?

Today, we are looking at marketing and the need for advertisement amidst all the digital stuff, social media, the bars, and all of that. I was having a conversation with a colleague and this subject or marketing and ads came up, so I decided to share some insights to help all of us.

Is there a need. Do I need to place ads as a small business owner or whatever business I’m running? Is it necessary? Can’t I use any other smart means and forget about paid ads? I’m going to share some data with you that will amaze you.

Then we’ll look at a few things that you need to do as a small business owner, whether you’re an enterprise or a brand, to increase sales and revenue and establish your name and brand.

If the Giants Are Doing It, Why Aren’t You?

Here’s the thing. When the top-performing companies in the world, the big names we all know and admire, are pouring billions into advertising, that should tell you something important.

Let’s talk data. According to recent reports from 2024 and 2025, Amazon, the global e-commerce giant, spent a staggering $31 billion on ads in a single year. Think about that. This is a company everyone already knows, yet they still invest heavily in making sure people don’t forget them. Why? Because they understand that visibility is a currency in today’s market. And it pays back, Amazon reportedly gets a 300–400% ROI on their ad spend. That’s massive.

And they’re not alone. Microsoft spent somewhere between $25 to $30 billion last year, focusing on enterprise marketing, cloud services, and especially pushing platforms like LinkedIn. Even a company like Google, the company that sells ads, spends billions on its ads. Why? Because even they need to stay visible.

The numbers don’t lie. Google’s parent company, Alphabet, invests heavily to keep its brand relevant across platforms. Their average return on ad spend is around 200%. It’s a cycle that works: visibility brings clicks, clicks bring conversions, and conversions bring revenue.

Let’s go to the beverage world; Coca-Cola reportedly spends $4 to $5 billion every year on advertising. And we all know how visible that brand is. They’re everywhere. From billboards to Instagram reels, Coca-Cola’s branding is hard to miss. They don’t stop because they know attention is short-lived; you have to keep earning it.

Even Apple, the tech minimalist’s dream brand, spent $2 to $3 billion on advertising in 2024. They could rely on word of mouth or loyal customers, but they chose not to. Why? Because they understand the principle: You can’t sell a secret. If people don’t know, they won’t buy.

So here’s the question I want you to honestly ask yourself:

“If these companies—who are already known, trusted, and highly profitable are consistently placing ads, what makes me think I can grow my business without it?”

Advertising isn’t optional. It’s essential. The moment you stop being seen is the moment you start becoming invisible. No matter how good your product or service is, if no one knows about it, it won’t sell.

Advertising isn’t just a smart strategy. It’s a survival tool in today’s competitive marketplace.

The 5% Who Win — A Lesson from Working with Authors

Over the past decade, I’ve worked with thousands of authors—coaching, guiding, and helping them publish and promote their books across platforms like Amazon. And here’s a sobering truth I’ve discovered:

95% of authors I’ve worked with never invest in advertising.

And guess what? They don’t sell.

They launch their book, post a few times on social media, expect their friends and family to share it, and then wait. Some even get discouraged after a few weeks when the sales don’t roll in. But the 5%—the rare few who strategically run ads—they win. They make consistent sales, build loyal tribes, hit bestseller charts, and get repeat readers.

What’s the difference? Investment. They see advertising as a seed, not an expense. And the harvest? Visibility, sales, credibility, and momentum.

You see, the people who are consistently in the top 10 or top 20 lists on Amazon are not always the best writers or most gifted storytellers. Often, they are simply the ones who market better. They don’t just depend on luck or hoping a post goes viral, they run ads, track performance, test strategies, and optimize for results.

Let me put it plainly: if you publish a book and don’t advertise it, it’s like printing flyers and leaving them in your drawer. Nobody will know, and nobody will care. But place a targeted ad, and suddenly your book is in front of interested readers, people ready to buy, read, and recommend.

This doesn’t just apply to authors. Whether you’re a speaker, coach, solopreneur, or running a local business, visibility is the oxygen of your brand. And the only way to keep getting seen in this noisy world is to pay for attention.

We live in a world where attention is monetized. Organic reach is shrinking. Algorithms are fickle. Friends won’t always repost. Likes don’t equal sales.

But ads? Ads give you access. Access to new audiences. Access to global markets. Access to people who don’t know you yet but need what you’re offering.

Let me say this with clarity: if you want your brand or business to grow, you must be willing to pay to be seen. Those who don’t advertise will keep wondering why their peers are winning. Those who do? They’ll keep winning.

So, if you’re an author, entrepreneur, or creative and you’re holding back on ads because of fear, cost, or uncertainty, let this be your wake-up call.

The difference between staying hidden and getting noticed is one decision: Will you invest in advertising or not?

Why You Should Advertise: Visibility, Mindshare & Revenue

Let’s break this down simply. Why should you run ads? What’s the real benefit?

1. Visibility & Brand Awareness

The more people see you, the more they remember you. The more they remember you, the more likely they are to buy from you.

Running ads, especially in today’s digital age, helps you stay visible in a world overloaded with content. The competition for attention is fierce. If you’re not actively showing up, you’re falling behind.

People need to see your brand multiple times before they take action.

Visibility builds familiarity. Familiarity breeds trust. Trust leads to conversions.

Look at how Temu came out of nowhere. In just a short time, they’ve flooded every corner of the internet with ads—YouTube, Facebook, mobile apps. And what happened? People started asking, “What is this Temu thing?” That curiosity turns into clicks. Clicks into purchases.

It’s a simple marketing truth:

What people see often, they tend to believe is valuable.

2. Top-of-Mind Awareness

Ads help your brand stay top of mind. That means when a potential customer is ready to buy something in your category, your brand is the first one they think of.

Think about Coca-Cola. Even if they’re not your favorite drink, you can’t deny that you think of them first. Why? They’ve mastered consistent advertising. Every campaign, every billboard, every sponsored post—they’re staying in your face. And that’s not by accident.

They understand that attention is seasonal. People forget quickly. So, they remind us constantly: “We’re still here. We’re still the choice.”

Your business is no different. Whether you’re selling books, fashion, food, or courses, if you’re not actively positioning yourself, someone else is filling that space.

Top-of-mind brands get the first call, the first sale, and the first referral.

3. Revenue and Returns

Now let’s talk money.

Advertising is not just a visibility tool—it’s a revenue strategy. Every successful company you admire is using ads to drive results. Their billions in ad spend aren’t charity; it’s business. Smart business.

As I mentioned earlier, the average return on ad spend (ROAS) for many top firms ranges between 200% and 400%. That means for every $1 they spend; they’re making $2 to $4 back.

Now scale that. Imagine spending just $100 and getting $200 or $400 worth of sales. That’s the kind of math that scales brands fast.

And yes, not every ad will be a hit. Some will flop. But the data is clear: consistent, optimized advertising leads to growth. The results compound over time.

So whether you’re a startup or seasoned entrepreneur, the message is the same:

If you want consistent revenue, you need consistent visibility.

If you want consistent visibility, you need to advertise.

Here’s the final section of your article, polished and aligned with your voice:

Advertising Is Not an Expense — It’s an investment

Let’s shift the mindset.

Too many small business owners, solopreneurs, and creatives still see advertising as a cost. Something to avoid. Something to postpone. Something to only “try” when there’s extra money.

But here’s the truth:

Advertisement is not an expense, it’s an investment.

It’s the bridge between where your brand is and where it can be.

The sooner you stop seeing ads as money lost and start seeing them as money planted, the sooner you’ll start reaping long-term returns.

Yes, the digital space has taken over. While traditional advertising still has its place, digital ads dominate—and for good reason. They’re cheaper, more targeted, trackable, and scalable. Platforms like Facebook, Google, Instagram, LinkedIn, and even TikTok allow you to reach your ideal audience based on interests, behavior, geography, and more.

And when you run ads well, even with a modest budget, the returns can be exponential.

Here’s the irony: when people see your ad, they subconsciously think,

“This must be valuable. They’re investing in it.”

They assume credibility. They assume quality.

Visibility creates perceived value, and perceived value drives sales.

Whether you’re selling online courses, a book, a fashion line, or handmade products, placing ads gives the impression that your brand matters. That it’s not some side hustle you’re toying with, but a serious business with serious solutions.

You want to change the game? Start showing up like you’re already a big deal.

And the beauty of digital ads is this: platforms like Google even help you promote once you start spending. Their algorithms work in your favor. They want your ad to succeed because when you win, they win.

So, here’s the bottom line:

1. If you’re just starting, start small, but start.
2. If you’ve plateaued, increase your investment strategically.
3. If you’re growing, scale your ads as your audience grows.

No more excuses. No more waiting. No more hoping friends will share your post enough times to spark a movement.

Pay the price to rise. The best is yours.

Marketing works when you work it.

Remember, I’m your brand and publishing consultant.

     Doing Work That Matters: Thriving in Your Place of Assignment   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Birthing Creativity Unusual Ways.

“Kids don’t wait for permission to be creative—they just get bored enough to try something new.” — Bernard Kelvin Clive.

Today, I’d like to discuss something I call “From Bored to Boardroom.”

Don’t we all get bored at times?

Well, it’s about how creativity is born—often not in the moments of pressure or hype, but in the quiet, sometimes repetitive spaces of life. The playgrounds. The routines. The places we often overlook.

Let me begin with a simple story, something I’ve been observing with my kids lately. Not just my kids, but others too. especially when I take them to the playground.

I’ve been watching how they play, how they interact. How do they explore? And the tools they use: the slides, swings, bicycles… You name it. And one thing keeps standing out to me.

The Playground Discovery

There was this one day at the park. The kids saw this new high slide. At first, they were cautious. Hesitant. They stood around it, quietly watching how others used it. No one wanted to be the first to try. It was tall. Intimidating. And unknown.

Eventually, someone gathered the courage to try it out. Then another. And another. My kids, too. Little by little, they gave it a shot. Climbing slowly and sliding down carefully. Sometimes falling, looking for help. You could tell—it was a mix of excitement and fear.

The same thing happens with bicycles. When they get a new bike, they’re excited—but unsure. They try pedalling. They fall. They need help. You support them, and they get up again. But soon… they get it. And the moment they do—oh, everything changes.

That’s when the real story begins.

The Birth of Boredom

Once they master the tool—whether it’s the bike, the swing, or the slide—they go all in. They enjoy it. They play. They laugh. But eventually… they get bored.

And that’s when the magic starts.

You’ll see them begin to improvise. They’ll try riding the bike with one hand. Then no hands. Then standing. Then, carrying a teddy bear while riding. They’ll try sliding backward instead of forward. Or climbing up the wrong end of the slide. Swinging while standing instead of sitting.

Why? Because they’ve mastered the basics, and now their brain is saying: “What else can I do with this?”

They’re not just playing anymore. They’re creating.

From Familiar to Fresh

The boredom pushes them to explore. The ordinary is no longer enough. The repetition becomes too predictable. So, they start pushing boundaries. Sometimes what they do is scary. Risky. Even dangerous. But that’s where innovation begins.

I watched my kids do things with those same old tools that I’d never even imagined. Not because I told them what to do, but because they had outgrown the basic use. And now their creativity had kicked in.

That’s when I paused and said, “This is it. This is what happens in business and branding, too.”

The Business Parallel

See, it’s the same for us. In business, we start like those kids. New idea. New space. New tools. We struggle at first. We copy what others are doing. We need support. Then we master it. We get comfortable. We can do it in our sleep.

But then what?

Boredom.

And if we don’t allow that boredom to speak—if we don’t pause and engage our minds at that moment—we’ll plateau. The cycle will repeat. We’ll coast. And eventually, the thing we once loved will feel flat.

But here’s the key: boredom is not the enemy. It’s a signal to greatness.

It’s your system telling you, “You’ve mastered this. Now, stretch it.”

This is where new ideas are born. This is the tipping point between running a business and building something revolutionary. Between brand maintenance and brand reinvention.

The Creativity Zone

There’s a zone where the routine becomes too easy, too automated. You can close your eyes and do what you do. That’s your sign. It means: you’ve entered the boredom zone.

Now here’s what the kids teach us: Don’t stay there. Break it. Flip it. Explore.

Use the same tools differently. Flip the slide. Ride the bike backward (metaphorically). Bring your teddy bear on board (collaborate, repackage, remix). Do something new with the same resources.

This is how fresh creativity is born—not always from newness, but from stretching the old in new directions.

Give Yourself Permission

One thing I’ve realized is this: kids permit themselves to fail. They don’t mind falling. They’re not embarrassed to try something wild. And that’s why they keep discovering.

But we adults? We’re so calculated. We’ve done this for years. We know how it’s “supposed to be done.” We fear looking silly. We fear breaking the flow.

But what if that’s exactly what we need?

To break it. To reimagine it. To do the “wrong” thing and discover something right.

Many times, I’ve seen kids shift from crayons to chalk, then to paintbrushes, to try new things. Not because they were told to—but because something in them said, “Let me see what happens if…”

That’s how talents are revealed. That’s how creativity is birthed. That’s how the next level is unlocked.

From Boredom to the Boardroom

The boardroom isn’t just a meeting place. It’s a mindset, a decision-making zone. And to truly get there with fresh, impactful ideas, you have to pass through the playground of experimentation.

Sometimes the slide is where it starts. But the boardroom is where it lands.

From the sandbox to strategy.

From play to purpose.

From repetition to reinvention.

This journey matters. And it only happens when you allow boredom to drive curiosity—not complacency.

So, here’s what I’m saying:

1. Master your craft, yes.
2. But when you feel the ease, the autopilot, the “I-can-do-this-in-my-sleep” moment… pause.
3. Ask, “What else can this become?”
4. Permit yourself to try. Permission to fail. Permission to explore.

Because just like those kids at the playground, your next big idea might not come from something new—it might come from doing the same thing differently.

Creativity is born when you’re bored enough to go beyond the basics.

So today, allow yourself to enter that creative zone.

Stretch what you know. Break the cycle. Flip the slide.

Try standing on the swing.

Think about it. The best is yours.

     Doing Work That Matters: Thriving in Your Place of Assignment   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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“If what you are building now won’t be sustainable or impactful after you are gone, you are not building a legacy.”

So, we are continuing the series on ‘Preparing your Brand and Business for the Next Generation’.

In this article, we will look at some Ghanaian brands that have been in business for over 30 years and are still thriving. I used the GRASS Legacy Framework to review them.

Here are some standout Ghanaian brands that have not only survived the decades but are still thriving today. We begin with one in the Printing and Publishing sector, then some schools that quietly changed the landscape of private education in Accra. I analyzed them using the BKC GRASS Framework from my book Beyond You.

1. Buck Press: A Legacy in Print and a Model of Structure

In the field of printing and publishing, Buck Press stands tall.

Buck Press Limited—founded by Mr. Eric Kofi Buckman in 1980 and operational since May 1, 1987—is a wholly Ghanaian-owned business licensed to provide security printing, general printing, publishing, and stationery. Over its 30+ years, it has become one of Ghana’s top five printing houses, specializing in a wide range of products, including ballot papers, passports, textbooks, and annual reports. Their robust investment in cutting-edge offset, digital, and security printing technology underscores their commitment to global standards.

Applying the GRASS Framework

1. G – Grooming
2. Buck Press maintains a structured leadership system. Backed by an experienced board led by Prof. Franklyn A. Manu, they also run mentorship and training programmes for talent development.
3. R – Records
4. Their archive spans decades of high-profile projects—biometric passports, financial statements, textbooks—which underscores their thorough data and project-tracking systems.
5. A – Ambition
6. Their stated vision is to be a “first-class printing, publishing, and packaging organization” across West Africa. Their publishing arm, launched more recently, focuses on educational and narrative books that aim to enrich Ghanaian literary culture.
7. S – Systems
8. Buck Press employs fully automated workflows, strict quality assurance, and a disciplined administrative backbone. Their production system is designed to run efficiently, regardless of direct founder input.
9. S – Succession
10. CEO Eric Kofi Buckman, a trained professional from the London College of Printing, remains involved at the strategy level. Day-to-day operations, however, are handled by the executive team—such as Dr. Francis Nyanin (Executive Director) and heads of various departments—demonstrating a resilient structure and effective succession culture.

Why Buck Press Matters as a Ghanaian Business Case

1. Legacy beyond the founder: The business thrives under a capable management team and board, not just its founder.
2. Data-driven growth: Over three decades, they’ve built an extensive project portfolio with meticulous operational data.
3. Values-led ambition: Their organizational values—Quality, Innovation, Integrity, Accountability, Stewardship, and Teamwork—are codified and reflected in mission statements.
4. Systems for continuity: Their standardized workflow systems and professional governance allow the company to scale reliably.
5. Succession-ready: With an active CEO and delegation to a strong executive team, they’re a textbook example of succession planning in action.

2. Great Lamptey-Mills Complex School

Established in 1963 by the late Rev. Abraham Samuel Lamptey-Mills, Great Lamptey-Mills Complex School began with just twelve pupils in Accra. Over the years, it’s grown into a renowned institution offering nursery, primary, junior high, and senior high school education.

What’s special isn’t just how long the school has existed, but how seamlessly the leadership has transitioned over the years — with the next generation taking over without a fuss or a fight. That’s legacy at work.

Let’s break this down through the G.R.A.S.S. lens:

G – Grooming

From the beginning, Rev. Lamptey-Mills was building more than a school — he was grooming a legacy. His children were involved, watching, learning, and being prepared. Today, leadership is in the hands of Mr. Enoch Lamptey-Mills, who has taken the vision and expanded it, especially at the senior high level.

This wasn’t an overnight handover. It was grooming in action — intentional mentoring and leadership exposure long before succession came into play.

R – Records

The school kept clear documentation — from teaching curricula to student records, staff development, and administrative processes. These records have helped maintain continuity, whether in daily operations or long-term planning.

It’s not just a chalk-and-talk institution. It’s an organized brand that knows what it stands for — and keeps that written down.

A – Ambition

Rev. Lamptey-Mills had a dream beyond academics. His vision was to raise God-fearing, disciplined, and nationally conscious students. That same ambition still echoes through the walls of the school today. It’s not just about passing BECE; it’s about shaping character.

And that’s why the school has produced some of Ghana’s most well-rounded graduates.

S – Systems

Systems are everywhere — from structured timetables to modular learning, performance monitoring, feeding programs, and even their renowned sports culture. These systems ensure that whether Mr. Tee is on campus or not, the school runs like clockwork.

That’s the power of systemization — and it’s a key reason the school still thrives decades later.

S – Succession

Here’s where it gets powerful. The transition from Rev. Lamptey-Mills to his son was not accidental. It was planned, intentional, and strategic. And because of that, the school didn’t lose its soul — it gained new strength.

This is what true succession looks like. Not a scramble, not a takeover — a smooth, value-based handoff.

From just twelve pupils to a multi-campus institution impacting thousands, Lamptey-Mills proves that legacy isn’t luck — it’s built. Groomed leaders. Recorded values. Ambitious vision. Systemized operations. Strategic succession.

Additionally, the school has won many awards over the years, and as a result of their growth and excellence, we greatly applaud them.

3. John Teye Memorial Institute

Before I grew up in Accra, there was a man, Rev. Lawrence John Teye, who started a small maths and piano club in Kotobabi in the early 1970s. By October 1973, that club had grown into a full-fledged school at Ofankor: the Rev. John Teye Memorial Institute. Fast forward five decades, and the school thrives, not just academically, but as a cultural institution with national recognition. Today, it is still run by the founders’ family, under the stewardship of Lawrence John Teye Jr., and it remains one of Ghana’s most respected private Christian schools.

This is another school that quietly proves success through structure—and how well the G.R.A.S.S. Legacy Framework works when institutions apply it faithfully. Here’s how they embody it:

G – Grooming

From its origin as a club to a full nursery, primary, and senior high school, the handover from Founder Lawrence John Teye to his son was not rushed. John Teye Jr. grew up within the brand, understanding its music, academics, and ethos. That continuous exposure—mentorship through involvement—ensured seamless leadership transition within the family.

R – Records

Rev. John Teye prioritized documentation early on—syllabi, student development policies, music programme structures, and even the library and cadet corps rules. Today, the school still relies on these foundational documents for guidance and planning. Clearly defined ethos (Diligence, Integrity, Selflessness)—also recorded in policy—guides every new generation of administrators.

A – Ambition

What began as a church-based tutoring club had a bigger purpose: to raise disciplined, musically gifted, morally upright young Ghanaians. This ambition still pulses in the school’s signature programmes—the John Teye School Band is nationally recognized, having performed at the first Ghana Jazz Festival, toured Europe in 2002, and released albums like “He Lives” and “Use Me in Thy Vineyard”

S – Systems

From a piano club to a full SHS that supports feeding, cadet corps, music, sports, and academic clubs—Rev. John Teye Institute built replicable systems for each department. The school even established a model fire-fighting cadet corps—the first of its kind in a second-cycle institution in Ghana—resulting in disciplined, safety-conscious students and a strong public reputation.

S – Succession

The transition to the second generation wasn’t a sudden takeover—it was a planned process. John Teye Jr. and the senior management rose through mentorship, institutional exposure, and values alignment. Today, leadership reflects continuity.

Rev. John Teye Memorial Institute began as a humble piano and maths club—but with a purpose. Grooming inside the family, recorded values, ambitious purpose in music and character, structured systems, and strategic succession handed it on.

The GRASS Framework is in full Implementation.

Now, it’s your turn. Whatever stage your brand and business are at now, we can all begin to position it for the next generation, learning from the success of others and leveraging the GRASS Framework for greater gains.

If you enjoyed this, I’d love to hear from you. Shoot me an email: bernardkelvinclive@gmail.com. And if you want more, grab any of my branding or business books on your favorite online platform.

The best is yours.

Remember, I’m your brand and publishing consultant.

     Doing Work That Matters: Thriving in Your Place of Assignment   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

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Building a Brand That Withstands the Storm

“Don’t underestimate the quiet ones watching you win. Your growth is someone’s inspiration.” — Bernard Kelvin Clive

Growing up in the 80s,90s, and even now, something was captivating about action-adventure movies. Whether it was a Jackie Chan classic or a larger-than-life Hollywood blockbuster, we kids would be glued to the screen. We admired the main character—the hero who would take hit after hit, fall from high places, survive bullet wounds, and still stand tall by the end of the movie.

Why? Because the script was written to protect the protagonist. The hero survives not because he avoids danger, but because he’s built to endure. The same blow that kills an extra barely slows him down. The same fall that breaks others only sharpens his resolve.

That’s how many of us saw ourselves. We wanted to be the main character—the strong one, the resilient one, the winner. Even in play, we fought for that lead role. Because in our minds, the main character doesn’t quit. He may be bruised, but he always bounces back.

Recently, I came across a meme that reminded me of this same truth: “You survived because you are the main character.” It hit home. Life throws its punches—betrayals, loss, setbacks, disappointments—but somehow, you’re still here. Why? Because you’re the main character of your own story. And if you’re building a personal brand or business, that reality is even more critical.

You are the leader. You are the innovator. You are the one driving the vision forward.

1. Keep the Vision Alive

To thrive as a brand, a business, or a movement, your vision must outlast the storms. It must remain alive even when the team grows silent, when support wanes, and when discouragement sneaks in.

You see, as the main character of your brand, you carry the clearest picture of where you’re headed. Others may only see fragments—or nothing at all. They may doubt, delay, or disengage. That’s okay. It was never their vision to begin with. It was yours.

Your job is not to convince everyone at every step. Your job is to stay focused. To see what others don’t. To believe even when results are slow.

Think of every great entrepreneur you admire— Dangote, Ibrahim Mahama, Elon Musk, or that person shaking things up in your community. What sets them apart isn’t just talent. It’s tenacity. They keep showing up. They keep the vision alive even when the storms rage hardest.

You are the first cheerleader of your brand. When the crowd is gone, the lights are dim, and the applause has faded, can you still hold on to what you saw in the beginning? That’s what separates brands that transcend the norm from those that fade with trends.

So, build the vision. Guard it. Let it motivate you. Let it fuel your mornings. Don’t expect everyone to understand it, but expect yourself to live it out fully.

Because again, you are the main character. And the main characters don’t quit. They overcome.

2. Build Mental Toughness

Let’s be real—storms will come. And they won’t always come from outside your business. Sometimes, the toughest storms are internal: fear, doubt, disappointment, betrayal, or burnout. As the main character of your brand, you must build mental toughness. Without it, you won’t last.

You’re not just the face of your brand—you’re the backbone. So when critics speak, when clients ghost you, when your product flops, when funding delays, you need a thick skin. You need the ability to stay grounded, clear-headed, and focused—even when your emotions say otherwise.

Take a cue from the action heroes we all admired. Jackie Chan, for instance—he doesn’t just fight. He endures. He gets knocked down, thrown through windows, takes a beating—but he bounces back. He’s not just strong physically; his mind is made up. That’s the real superpower: a made-up mind.

Champions are not champions because they never get hit. They’re champions because they refuse to stay down.

People will attack your motives. They’ll question your decisions. They’ll spread half-truths. Some will try to discredit your journey simply because they don’t understand your assignment. Others will envy your growth and try to poke holes in your confidence.

But your job is not to be understood by everyone. Your job is to stay standing. Mental toughness isn’t arrogance; it’s resilience. It’s the decision to keep showing up even when the cheers turn to silence, or worse, boos.

This means taking responsibility for your thoughts. You don’t entertain every doubt. You don’t nurture every fear. You learn to separate fact from feelings. You remember your “why.” You stay disciplined, even on the days you don’t feel motivated.

And let’s not forget: the enemy of your brand may not always be external. Sometimes, it’s procrastination. It’s comfort. It’s playing small. Building mental toughness also means choosing discomfort when you know it leads to growth. It means staying in the fight, even when shortcuts seem easier.

When you build this kind of inner strength, your brand gains stability. It gains longevity. Because your audience, your clients, your community—they’re not just watching what you produce. They’re watching what you endure.

So don’t just build the outer brand—build the inner one. That’s the one that keeps showing up when it’s hardest. That’s the one that makes champions. That’s the one that lasts.

3. Keep Others in Mind

Here’s something we often forget on the branding journey: it’s not all about you. Yes, you’re the main character. Yes, you’re carrying the vision. But even main characters don’t act alone—they fight for someone, they lead someone, they represent someone. Your brand, no matter how personal, exists to serve.

In the thick of challenges, it’s easy to forget the people quietly rooting for you. The clients who trust you. The child who looks up to you. The community is waiting for what you carry. You may not have millions of followers, but if even ten people are impacted by what you do, you matter. Your brand matters.

Sometimes, the people who believe in you won’t be loud. They may never leave a comment, may never clap publicly, but they are watching. They’re drawing strength from your resilience. They’re hoping you win, because your win reminds them that theirs is also possible.

So, when quitting seems tempting, remember them.

When discouragement creeps in, remember them.

When business is slow and no one seems to notice, remember them.

As much as some people want to see you fall, others are silently holding on to your story, drawing strength from your progress. For every hater, there’s a hidden helper. For every mocker, there’s someone who’s been moved by your mission.

You don’t need the applause of the masses to validate your brand. You just need clarity about who you’re serving—and a commitment to keep showing up for them. Whether it’s that single mother who depends on your coaching, the student who’s inspired by your posts, or the elderly person who lights up at your product, these people matter.

Your success is not just a personal reward; it’s a ripple. When your brand grows, lives are lifted. When your work expands, it creates opportunities for others. So never disconnect your growth from your impact.

The most powerful brands are not self-serving—they are people-centered. They stand strong because they are rooted in service, not just strategy. Champions don’t just fight for their dreams—they fight for others too.

So, when you’re tempted to pull back, remember the unseen faces that benefit from your consistency. Keep building. Keep creating. Keep showing up—not just for yourself, but for those whose hope is tied to your progress.

Because even champions have a crowd they’re fighting for. Never forget yours.

4. Serve to the End

There’s one final trait that separates real champions from those who had a good run: they serve until the end. They don’t just start with energy—they finish with integrity. They commit to the work, to the people, and to the purpose long after the hype fades.

When you launched your brand or business, there was a clear motivation—an idea, a need, a burden, a dream. That reason must remain the compass through every storm. Because the truth is, your motivation will be tested. Life will test it. People will test it. Delays will test it. Fatigue will test it.

But champions don’t forget why they started.

It’s easy to serve when there’s applause. It’s easy to be consistent when the money flows and the media features roll in. But can you still serve when no one claps? Can you keep showing up when you’re the only one left in the room?

That’s the character of champions. They serve beyond convenience. They stay committed when everything else says walk away.

There will be moments you’ll feel unappreciated. There’ll be clients who cancel, staff who leave, and expectations that fail. But even in the face of all that, true brand-builders hold the line. They return to their “why.” They renew their commitment to serve the community that believed in them from the start.

You see, the glory moment will eventually come—the open door, the recognition, the growth. But only for those who kept going. Only for those who kept serving with zeal, honor, and persistence when it made no logical sense to do so.

Build a legacy of great service.

Let people remember you for the way you stayed true. Let your audience recall how, through every wave, you kept your hand to the plow. Let your community feel the impact of your consistency, not just in product delivery, but in human connection.

Because service is not weakness—it’s your greatest strength. It keeps you humble; it keeps you connected, and it keeps your brand anchored in relevance. Champions never outgrow the need to serve. The moment you stop serving, your brand begins to fade.

So, serve with joy. Serve with honor. Serve with clarity. Even if it’s one client, one product, or one post at a time, do it with the same heart you had on day one.

In the end, the brands that stand the test of time are those built not just on strategy, but on service. Do it well. Do it long. Do it to the end.

And in the end, like every great lead, your strength isn’t measured by how well things start, but by how resiliently you keep going.

The storms will come. The critics will speak. The setbacks will knock. But what keeps you standing are the character traits you’ve built, not the logos you wear, the followers you gain, or the awards you receive.

Remember:

1. Keep the vision alive when others go silent.
2. Build mental toughness when the hits keep coming.
3. Keep others in mind even when no one seems to notice.
4. And serve to the end, because impact lasts longer than hype.

This is the character of champions. This is how you build a brand that grows, stands, and transcends.

Not because everything is perfect. But because you are prepared for the imperfect. You’ve chosen to rise. To lead. To stand. And to finish strong.

So, stay in the story. Keep turning the pages. And no matter what comes, be the main character.

Now, it’s your turn, go make great things happen!

Remember, I’m your brand and publishing consultant.

     Doing Work That Matters: Thriving in Your Place of Assignment   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Ways to Preserve Your Brand for the Next Generation

“Documentation is the oxygen your business needs to breathe beyond your lifetime.” — Bernard Kelvin Clive

We often speak of legacy like it’s a retirement plan—something to think about in our twilight years, after the work is done. But legacy isn’t built at the end; it’s shaped in every intentional decision we make along the way. In my journey as a writer, brand coach, and father, I’ve learned this truth repeatedly: what we fail to prepare for today can’t be preserved tomorrow. Whether it’s a business, a belief, or a brand, what truly lasts is what we start grooming early, not just in systems, but in people. This article is a call to action for builders, dreamers, and parents alike: pass it on, but start now.

I will share with you three key areas to work on. Here we go!

Start Grooming Early

Some time ago, I was working on a ghost-writing project for a retired police officer. He was over 80 years old—yes, eighty!—and as we got into the book, he casually mentioned that he was now going into real estate. My colleague and I laughed—not at him, but in wonder. At 80, most people are winding down, not starting up. But here he was, not only learning but doing. He had already begun a project with a team and even directed us to visit the site. I was stunned. Why real estate at this stage? His answer? “People still need good places to live. And maybe it could be something for my children.”

That hit me deeply. This man wasn’t just thinking about himself—he was thinking about legacy. Not a mere inheritance of assets, but of mindset, opportunity, and a working system. That’s the essence of passing it on.

Fast-forward to a youth event I spoke at, with teens who had just completed their Basic Education Certificate Exams (BECE). You could feel the fresh energy in the room—some buzzing with excitement, others laid-back and indifferent, like they had hit life’s peak already at age 14.

After the session, I couldn’t shake a thought: These are the ones we hope to pass the baton to… but are they even ready to receive it?

That’s the dilemma many brands and businesses face. You build something with heart and soul, but when it’s time to hand it over, those next in line aren’t prepared—mentally, emotionally, or practically. So what happens? The brand fades. The business collapses. The legacy is lost.

This is why grooming must begin early. We can’t wait till we’re ready to exit. We need to bring people along through the journey, not just at the end of it.

One of my friends, a photographer, noticed how curious his son was about his gear. Instead of shooing him away, he began to give him child-friendly tools to explore. From small shoots to helping out on real projects, his son is learning by doing. Another friend with a passion for cars introduced his son to auto mechanics early, not by force, but through exposure. That’s how passion transfers.

It’s not about forcing your dream down someone’s throat—it’s about giving them the environment to catch the fire for themselves.

Takeaway:

Start now. Whether you’re a parent, a brand builder, a business owner, or a mentor, bring someone along. Don’t wait till you’re retiring or fading out to find a successor. Begin the grooming journey early so they can grow through the tough times with you. That’s how sustainable brands are built.

Document the Process

A big challenge in Ghana—and many parts of Africa—is how much knowledge dies with one generation. Think of all the local herbalists, skilled craftsmen, or traders who pass without leaving a trace of how they did what they did. The knowledge, systems, and success die with them. Why? Because there’s no documentation.

When big brands in the food or pharmaceutical industries grow across borders, it’s not just because of the product—it’s the process. They document. They have formulas. They have manuals. So, whether it’s a McDonald’s in Accra or Tokyo, the product tastes the same. That’s legacy in action—documented systems that can outlive the founder.

Contrast that with a local herbalist who cures dozens of ailments but never writes down a single formula or records his methods. The minute he passes on, so does the medicine. That’s not just a personal loss—it’s a national one.

As we build our brands and businesses, we must be intentional about preserving knowledge. Write it. Record it. Teach it. Make it reproducible.

Documentation can be:

1. A manual or guide
2. Training videos or voice recordings
3. A well-written book (yes, I can help with that!)
4. Even simply mentoring someone directly through repetition

Whatever the medium, make sure it’s clear and transferable.

Takeaway:

Don’t just build—record how you’re building. Because that’s the only way others can continue from where you stop.

Adapt and Innovate

Let me circle back to the 80-year-old man again. What stood out was not just his age or ambition—it was his willingness to enter a new field. He could’ve held on to his past achievements and retired in comfort. But instead, he dared to learn something different for the benefit of others.

That’s what passing it on requires—not just giving people our old systems, but also preparing them for the future.

Too many people want to hand over their businesses to the next generation with no room for change. We pass down not just the business but also the outdated ways that no longer serve current realities. That’s a problem.

The next generation is curious. They come with questions, new tools, new approaches—and that’s not rebellion, it’s readiness. But if we stifle their creativity in the name of tradition, we risk losing both their interest and the business.

Brands that survive generations don’t just preserve values—they embrace innovation.

Think of companies that have grown for over 30 years: they didn’t stay stagnant. They added new ideas, adjusted their methods, embraced tech, and allowed the next leaders to bring fresh eyes. Legacy isn’t about freezing your brand in time. It’s about building a foundation strong enough for others to innovate on top of.

Takeaway:

Let the next generation innovate. Give them room to grow the brand in ways you may not have imagined. Guide them with your values, but don’t trap them in your systems.

Legacy doesn’t happen by accident. It’s a deliberate effort of grooming early, documenting clearly, and adapting wisely. What you build today should not die with you tomorrow. So, bring someone along. Let them learn your heart, not just your hustle. Let them innovate, not just imitate. Because when we start grooming early, we don’t just leave behind businesses—we leave behind blueprints for greatness that others can build upon. That’s how we truly pass it on.

Now, it’s your turn, go make it happen!

The best is yours.

Remember, I’m your brand and publishing consultant.

     Doing Work That Matters: Thriving in Your Place of Assignment   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 76 Pages - 06/25/2025 (Publication Date)

  $4.99 Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands * Amazon Kindle Edition * Kelvin Clive, Bernard (Author) * English (Publication Language) * 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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“A small shift in price can cause a big shift in perception — that’s smart marketing.”
— Bernard Kelvin Clive

Today, we are looking at simple marketing strategies you can use to sell your products and services — not just theories, but real stuff that works.

I want to share three key marketing and pricing strategies you can apply to your business or brand — whether you’re just starting or trying to scale. These are techniques that work, and I’ll walk you through each one using real, relatable stories.

1. The Decoy Effect – The Power of Strategic Pricing

One simple marketing strategy that continues to prove its worth is The Decoy Effect. Let me begin with a real-life example you can relate to.

There’s a woman I often buy from at a local market. While many sellers offer the same products at nearly the same prices, she consistently attracts more buyers. Her secret? She always prices her items slightly lower than everyone else — just by a little margin. That small tweak makes her stall more appealing, though the products are virtually identical to what others sell. And yes, her business thrives.

We see this principle in larger-scale businesses too. Take Star Oil, for example. If you’re in Ghana, you’ve likely noticed how their fuel pricing always beats the competition. Despite offering high-quality fuel, they consistently price their diesel and petrol just a few pesewas below others. It may seem minor, but drivers will go out of their way to fill up at Star Oil. It’s not just about the fuel — it’s the perception of getting the best value.

So, what’s happening here? It’s the strategic pricing psychology known as The Decoy Effect.

Here’s how it works: You introduce a third pricing option — not necessarily to sell it — but to shift attention and drive buyers toward your preferred choice.

For example, imagine you walk into a shop to buy bread. You see these options:

1. Small bread: GH₵5
2. Medium bread: GH₵8
3. Large bread: GH₵9

Now think about it. The medium loaf at GH₵8 suddenly seems unnecessary. For just one cedi more, you can get the large one. Most people will instinctively choose the large loaf. That’s the effect of a well-placed decoy — the medium bread.

This same strategy is used by global brands. One popular example comes from The Economist magazine:

1. Digital-only subscription: $59
2. Print-only subscription: $125
3. Print + Digital combo: $125

Notice anything? The print-only and the print + digital are the same price. It creates a sense of “added value” for the combo, making it feel like a no-brainer. Most people will choose the combo, even though the real goal was never to sell the print-only version. That middle option is just the bait — the decoy.

This strategy doesn’t require trickery or deception. It simply involves smart positioning of your product or service to influence decision-making.

As a business owner or personal brand, you can apply this method when presenting packages or pricing options. Create three tiers:

1. A basic, low-cost version,
2. A slightly overpriced middle option (your decoy),
3. And a premium option with better-perceived value.

You’re not necessarily trying to push all three. The decoy guides your audience toward the one you truly want them to choose — the one that benefits you most while still offering them great value.

In essence, people don’t always choose what’s cheapest — they choose what seems to offer the best value for money. That’s the power of the Decoy Effect.

When done right, it elevates your offer, simplifies decision-making for your buyers, and positions your brand as smart and value-driven.

2. The Von Restorff Effect – The Power of Standing Out

In today’s cluttered world, if your product or message doesn’t stand out, it gets ignored. That’s where the Von Restorff Effect (also known as the Isolation Effect) comes into play — a powerful psychological strategy for making your brand unforgettable.

Let me tell you a story about my friend Michael.

Michael owns a gym bag brand, and one day he had a batch of bags made with his brand name spelled wrong. Yes — wrong! At first, it seemed like a mistake, but guess what? That “error” got people talking. Everyone who knew him noticed the misspelling, and instead of ignoring the product, they paid even more attention to it.

“Ei, look at this! Isn’t this supposed to be ‘Michael Sports’? Why is it spelled ‘Mykel Spots’?”

That small oddity sparked conversation. It didn’t confuse his audience — it engaged them. People remembered the bag, shared it, and even wanted one just because it was different.

That, my friend, is the Von Restorff Effect in action.

The principle is simple: When something is noticeably different from its surroundings, it becomes more memorable. In branding and marketing, difference sells.

Let’s look at some well-known examples. Consider the artist Stonebwoy. Notice the spelling — it’s not “Stoneboy,” as you might expect. The “woy” makes it unique. It’s intentional. It breaks the norm just enough to create curiosity while still being recognizable.

Or take the brand Flickr — it doesn’t end in “-er” as you’d expect. That missing “e” is no accident. It makes the name distinct and digitally fresh. Think of Tumblr, Grindr, or even Kwik instead of “Quick.” These names stick because they stand out.

This strategy also works visually. Imagine a billboard that’s clean and professional, except for one odd detail — maybe the logo is slightly tilted, or there’s a deliberate smudge. That minor irregularity draws the eye. You pause. You wonder. You remember. That’s the power of controlled difference.

Now, how can you apply the Von Restorff Effect to your own brand or business?

Here are a few ways:

1. Name Play: Slightly tweak your name or your product’s name. Add a twist — an intentional misspelling, a swapped letter, or a symbol. Make it bold, but still pronounceable.
2. Design Disruption: Use color, shape, or layout that contrasts with competitors. If everyone uses blue logos, maybe you go with orange. If they’re formal, maybe you go quirky.
3. Unusual Offers or Headlines: Instead of the usual “50% Off,” try something like “Pay What You Want Friday” or “Missed Spelling Sale.” Unconventional offers grab attention.
4. Storytelling: Share the odd, imperfect parts of your journey. Imperfections are relatable. They stand out because most people try to be too polished.

But remember — the goal is not to confuse but to create contrast.

Think of it this way: If you’re in a room full of people wearing black suits and you walk in wearing a red jacket, everyone will notice you. The same goes for products and services. When your brand dares to be slightly different — not for gimmick’s sake, but for strategic differentiation — people take notice.

In a sea of sameness, standing out is what sells. The Von Restorff Effect is your reminder that attention is the first currency in marketing — and uniqueness earns it.

3. Status Signaling – Selling with Prestige

Let’s talk about something people rarely admit openly, but often chase secretly — status.

Whether it’s getting seats in a VIP section, driving a luxury car, or even using a premium version of a service, people love to feel special. They want to be seen as important, successful, or “ahead.” Smart brands and businesses tap into this through a strategy called status signaling — creating offerings that speak to people’s desire for prestige.

Let me break this down with a few relatable examples.

Recently, I attended an event where there were two ticket types: General Admission and VVIP. The VVIP ticket wasn’t just about watching the show; it came with a few small perks — like early entry, free coffee, a comfy seat, and a branded notebook. Nothing earth-shattering. But the moment people saw “VVIP,” their perception changed. They didn’t just want to attend the event — they wanted to be seen attending it in style.

And here’s the trick: The cost difference wasn’t that big, but the feeling it offered? Priceless.

That’s status signaling — giving people a sense of elevation without necessarily changing the core product.

Another brilliant example comes from the DVLA here in Ghana. When you go to renew your license, you now have two options: standard service or premium service. Both offer the same final result — a renewed license. But the premium route gives you a slightly more comfortable room, maybe a bottle of water or some biscuits, and most importantly, a faster, smoother experience. It’s not just about what you get — it’s about how you’re treated.

That feeling of exclusivity is worth paying for. And that’s why many people choose the premium path.

As a business owner or brand builder, how can you use this?

Here’s how:

1. Create Tiered Offers: Introduce levels — basic, pro, and elite. People love to have options, especially if one makes them feel elite. Even if the differences are minor, the perceived value increases when you give it a status-based label.
2. Use Labels Wisely: “Founders Circle,” “Insider Access,” “Legacy Clients,” or “Platinum Members” — these aren’t just fancy names. They activate a deep desire in people to belong to something exclusive.
3. Bundle Experiences: Don’t just sell products. Sell experiences. An online course, for example, can come with a “VIP Access” tier that includes a private Q&A, a welcome gift, or a certificate signed by the instructor.
4. Limit Access (Artificial Constraints): Make it clear that only a few can qualify for this offer. Even if everyone eventually can, the idea that it’s “by invite only” or “limited seats available” boosts demand. People want what others can’t easily get.

It’s not about being manipulative — it’s about understanding human psychology. When people feel they are getting a taste of luxury or elevated status, they’re more likely to buy in — and buy up.

You see, think of airlines. The core purpose is to get you from one place to another. But first class, business class, and lounge access? That’s status signaling in motion. People pay more not just to fly, but to feel different — to be treated as important.

So, here’s the bottom line: If your brand or service can offer even a small taste of exclusivity, recognition, or status, you can increase both interest and perceived value.

To recap, these three marketing and pricing strategies can transform how you sell:

1. The Decoy Effect helps guide customers to the option you want them to pick.
2. The Von Restorff Effect ensures your offer stands out by being a little different.
3. Status Signaling adds prestige, making customers feel valued and elevated.

When used right, these strategies don’t just sell — they connect. And in today’s competitive market, that’s what makes the difference.

If this was helpful and you’d like to book me for speaking, coaching, or consulting, simply email me at bernardkelvinclive@gmail.com. I’d love to hear how you’re applying these strategies in your business.

The best is yours.

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In An Evolving, Tech-Driven World

“Stay curious. What worked five years ago may no longer work today—keep refreshing your skills.” — Bernard Kelvin Clive.

We are in a world where things keep shifting—fast. Every day, something changes. A new technology. A new app. A new tool. AI technologies are everywhere. Businesses that existed five years ago have either changed completely or disappeared. New industries are emerging by the minute.

So, the question is: how do you stay relevant?

How do you keep your brand, your product, and your service from becoming obsolete?

Let’s talk about some key things I believe will help anyone—business owners, solopreneurs, brands—stay relevant in this fast-evolving world.

1. Build on Timeless Principles—Not Just Tools

First and most fundamental: You must be grounded in principles, not products.

Too many people build their brand on tools. On platforms. On trends. But tools come and go. What is hot today will be forgotten tomorrow. If your brand is built only on tools, when the next shiny thing comes along, you’ll be lost.

Build your brand on timeless principles. On values that do not change.

What do I mean? Principles like empathy. You’re not just selling products—you’re connecting with people. Your business is not just about exchanging goods for money. It’s about caring.

Principles like trust—don’t just polish things to look beautiful on the outside, but deliver real quality. Don’t just sell something that looks good but lacks substance.

Principles like kindness, love, empathy, integrity.

When you weave these values into your product or service, people will connect with your brand. They will trust you. They will love doing business with you.

Because here’s the truth: AI will change. Tools will change. Platforms will change. However, people will always crave genuine human connection.

Think of it this way: As an author, people don’t just want to read your book. They want to know the person behind the words. As a public speaker, it’s not just your message—it’s your tone, your energy, your voice that connects.

Even in a virtual space—podcasts, videos, online communities—people still want to feel that human presence.

A good friend of mine still sends handwritten notes to his clients. In a world of automated emails and AI bots, that little handwritten note stands out. It makes people feel seen, and valued.

Another Real Estate business owner I know, always adds a personal handwoven bracelet as a ‘Thank You’ gift —just to maintain that human touch. These are small things, but they matter. Robots can’t replace empathy. They can’t replace trust. They can’t replace human connection.

So, whatever you do—whether you’re selling products or services—bring in your human side. Build your business on principles, not tools. That will keep you relevant through every wave of technology.

2. Keep Learning, Keep Evolving

There’s a saying I love: “If you’re green, you grow. If you’re ripe, you rot.”

You must always keep learning. Always keep evolving. Stay humble.

Recently I read an article about Microsoft replacing some of their top coders with AI tools. These were people who had worked with the company for years, but suddenly a tool came along that could do the job faster, and cheaper.

Now, I’m not saying this to scare anyone. I’m saying it to make this point: If you stop learning, you risk becoming irrelevant.

What worked five years ago may no longer work today. The way you marketed your brand five years ago may not reach today’s audience. The tools you used three years ago may now be outdated.

You have to stay fresh. Stay updated.

Ask yourself:

1. What’s new in my field?
2. What are the new platforms?
3. What are the new technologies?
4. What new skills do I need to learn?

Enroll in new courses. Attend webinars, conferences, seminars. Read books. Talk to people in your industry.

If you’re in education—what are the new learning tools available today?

If you’re in music—what are the new styles, trends, and technologies?

Stay curious. Stay green. Keep growing. Because when you keep learning, you stay ahead of the curve. You won’t be caught off guard when your industry shifts.

3. Build Collaborative Ecosystems

Here’s another key: Stop trying to do it all alone. Shift from solo to collaborative.

In today’s world, collaboration is critical. Ecosystems are the future.

Yes, personal branding is great. But ask yourself:

1. Who can I partner with?
2. Who can I collaborate with?
3. What networks can I plug into?

As the Good Book says, “One can chase a thousand, but two can put ten thousand to flight.” That’s exponential growth.

Recently I visited a friend’s business. He was working on a new project—not because he needed more work, but because it gave him access to a great new network in that industry. That’s smart. That’s staying relevant.

You need the right partners. The right collaborators. The right team.

If you’re an author—you might need a great designer, a marketer, or a photographer.

If you’re a speaker—you might need an event planner, a PR partner, or a movie producer.

Don’t isolate yourself. The right partners can help you scale more quickly, reach new markets, and remain relevant.

Communities and ecosystems are the way forward. Find your tribe. Build your network. Plug into the right partnerships—and watch your business grow.

4. Own Your Unique Voice

One of the most powerful ways to stay relevant is to own your unique voice.

In today’s world, a lot of fields are becoming commoditized. Everyone is doing “the same thing.” AI can generate content. Tools can mass-produce products.

So how do you stand out? By bringing your unique story, your perspective, and your heart into your brand.

What is it about your chocolates that makes them different?

What is the story behind your art?

What is the passion behind your coaching or consulting?

People don’t just buy products. They buy stories. They buy hearts. They buy connections.

AI can’t create that. Only you can.

Show your behind-the-scenes. Share your journey. Bring your personality, your values, and your voice into everything you do.

That’s what will resonate with your audience. That’s what will keep them coming back—not just for the product, but for the person behind the product.

5. Stay Customer-Centered

At the heart of every business is one thing: customers.

No business survives without clients. No brand stays relevant without an audience.

It’s easier—and more profitable—to keep an existing client than to constantly chase new ones.

So:

1. Focus on your customers.
2. Listen to them.
3. Wow them.
4. Delight them and give them an unforgettable experience.

Give them more than they expect. Surprise them. Show them you care.

You can upsell, offer bonuses, run special promotions—but beyond all that, what people remember is how you made them feel.

When customers fall in love with your brand—when they feel valued, cared for, and connected—they will stay loyal. They will keep coming back.

And that loyalty will keep you relevant—no matter how much the world changes.

So, to put it all together simply, If you want to stay relevant in this fast-changing, tech-driven world, here’s what you need to do:

1. Build on timeless principles.
2. Keep learning, and keep evolving.
3. Collaborate—shift from solo to ecosystem.
4. Own your unique voice.
5. Stay customer-centered.

Do these things consistently—and your brand, your business, and your message will not only stay relevant but will thrive through every season of change. And don’t forget to try your own strategies and ideas to keep your brand and business afloat.

If you enjoyed this, I’d love to hear from you. Please shoot me an email: bernardkelvinclive@gmail.com. And if you want more, grab any of my branding or business books on your favorite online platform.

The best is yours.

Remember, I’m your brand and publishing consultant.

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“You don’t grow by showing up everywhere—you grow by going deep somewhere.”—Bernard Kelvin Clive

There’s an undeniable attraction to mastery. The world is drawn to excellence—whether it’s in art, music, business, or branding. People are drawn to the finished product, the seamless delivery, and the effortless appearance of work well done. But what’s often unseen, overlooked, and unappreciated is the silent discipline, years of failure and learning, and the persistence behind every moment of brilliance. This is what I call Mastering Your Art.

As an author of over 70 published books—and one who continuously writes, coaches, and helps others build their brands and publish—I’ve encountered a wide range of people: from aspiring writers to entrepreneurs, all eager to make their mark. Some are often stunned by the speed and precision with which I deliver results. They marvel at how quickly I write, and how decisively I guide them through branding or publishing. But the truth is, what looks easy is the product of years of unseen rehearsals.

The Illusion of Ease

Recently, I assisted a client in getting her book published on a digital platform—a task that had taken her weeks to complete with no progress despite seeking help elsewhere. She was referred to me, and within 30 minutes, I had everything sorted. Naturally, she thought it was easy. And when I quoted my price, she tried to bargain.

I smiled and said, “It’s not that easy.”

What she didn’t see were the years of late nights, failed attempts, learning curves, and endless hours of practice. What looked like a quick fix was the outcome of years spent mastering my systems, tools, and craft.

That experience reminded me why it’s important to talk about mastery—not just as a badge of honor but as a process of discipline, obscurity, and reinvention.

Here are six key stages that I believe everyone must pass through to master their art, build a brand with impact, and position themselves as leaders in their field.

1. Unseen Rehearsals: The Offstage Grind

Every great performance is preceded by days, months—even years—of unseen rehearsals. Before you see a dancer command the stage, a writer win awards, or a singer touch hearts, they’ve spent countless hours behind closed doors—failing, learning, and trying again.

This is what I call the “labor in obscurity” phase. It’s when you’re unknown, no one is clapping for you, and no results seem visible. But this is where the foundation is laid.

Too many people want to skip this. They rush to show up on social media and declare themselves “brands” without the necessary skillset or depth. But shortcuts to exposure without mastery will eventually reveal gaps you can’t hide.

Whether it’s writing, coaching, music, or art, you must invest the time. As Malcolm Gladwell popularized, the “10,000-hour rule” underscores the need to consistently practice your craft if you want to perform with excellence.

Your unseen rehearsals are not a waste of time—they are your most critical work. It’s where you polish your tools, develop your voice, and correct your weaknesses. Skipping this stage is like building a skyscraper without digging a solid foundation.

2. Moments of Stillness: Strategic Silence

At some point in your brand journey, you’ll need to embrace what I call “intentional invisibility”—a period of stillness and strategic silence.

This may sound counterintuitive in an age where everyone is being told to “show up” online daily. But silence isn’t inactivity—it’s reflection. It’s that space where growth becomes internal before external. It’s the “quiet between the notes that makes the music.”

In this season, you might stop posting for a while. You might turn down speaking engagements. You might sit back to evaluate what’s working and what isn’t. Stillness helps you recalibrate.

Without stillness, you risk burnout. You might keep producing content, but lose direction. You might stay active but lack clarity. Strategic silence allows you to reflect, restrategize, and come back stronger and sharper.

Your value doesn’t diminish in silence—it’s simply being refined if you are working on yourself.

3. Cultural Clarity & Brand Positioning

Mastering your art also means owning your identity. One of the most powerful ways to position your brand is by embracing your cultural background and infusing it into your work.

Look at Ghanaian singer Wiyaala. Her music and performances boldly carry her cultural identity—from her outfits to her lyrics. She doesn’t try to sound like everyone else. She sounds like herself—and that makes her unforgettable.

Think of Black Sherif (Blacko) and his ability to blend local language, unique vocal style, and soulful storytelling into his music. It resonates. It feels authentic.

Sarkodie, Ghana’s rap king, stuck to his fast-paced, Ghanaian-themed rap when everyone was shifting to foreign influences. His consistency built a loyal audience because people saw themselves in his art.

Your brand should do the same. From your colors and fonts to your messaging and product offerings, ensure they reflect the culture and audience you want to reach.

Cultural clarity is about identity. What do you stand for? Who do you serve? What makes you different?

The clearer you are on your identity and positioning, the easier it is for your audience to recognize, connect with, and trust you.

4. Create Systems, Not Just Passion

In the beginning, your brand grows on passion. You love what you do. You spend hours creating, experimenting, and serving. But eventually, passion must give way to structure.

Mastery requires systems and patterns that make your process repeatable, scalable, and sustainable.

For instance, as an author, I’ve developed templates and tools that help me write and publish faster. I’m not winging it every time—I follow proven systems I’ve built through experience.

Whether you’re an artist, coach, speaker, or entrepreneur, you need systems. These may include:

1. Writing or content templates
2. Publishing workflows
3. Client onboarding checklists
4. Financial structures
5. Marketing calendars
6. AI tools to automate tasks

Without systems, you will burn out. You’ll become the bottleneck of your success.

What starts as exciting will become exhausting unless you standardize and simplify your processes. And in today’s world, leveraging AI and automation is no longer optional—it’s essential for anyone serious about 10X growth.

5. Rejection Is Part of the Journey

At some point, you’ll experience what I call “brand rejection.” You’ll post something that gets no traction. You’ll release a product and hear crickets. You’ll offer your services, and people won’t respond.

This doesn’t mean your work lacks value. It simply means those weren’t your people.

Not everyone is your target. Not everyone will appreciate your voice or process. And that’s okay.

The key is not to shift your standards or compromise your values for temporary applause. Instead, stay grounded in your message and mission. Keep showing up for those who resonate with your brand. They are your tribe.

Rejection also sharpens you. It forces you to refine your message, reposition your value, and reconnect with your “why.”

Mastery involves growing thick skin. Chale, you’re not for everyone—and you shouldn’t be.

6. Stay Green: Keep Evolving

“If you are green, you grow. If you are ripe, you rot.”

That’s one of my favorite reminders in the journey of mastery.

No matter how successful you become, never stop learning. The moment you think you’ve “arrived” is the moment you begin to fall behind.

The world is evolving. Technologies are changing. Consumer behaviors are shifting. If you’re not upgrading, you’re downgrading.

So read new books. Learn new tools. Take new courses. Attend conferences. Subscribe to industry trends. Put your ear to the ground—and your heart to the sky.

As a brand leader, you must remain a lifelong learner. That’s how you stay fresh, relevant, and innovative.

In a nutshell: Mastering your art is not an overnight success story. It’s a lifetime commitment to growth, excellence, and purpose.

Let’s recap the six essential pillars of brand mastery:

1. Unseen Rehearsals – Invest in practice when no one is watching.

2. Strategic Silence – Embrace quiet moments for reflection and recalibration.

3. Cultural Clarity & Brand Positioning – Be rooted in your unique identity.

4. Build Systems – Create structures that scale your passion sustainably.

5. Embrace Rejection – Not everyone is your audience. Serve your tribe.

6. Stay Green – Keep learning, upgrading, and evolving.

I hope these pillars guide you in building a brand and life that speaks of mastery, depth, and impact. You don’t just want to be known—you want to be remembered.

If you’re ready to take your brand, book, or business to the next level—whether it’s coaching, speaking, or publishing—feel free to reach out. Please send me a message at bernardkelvinclive@gmail.com or find any of my 70+ books online by searching Bernard Kelvin Clive in your favorite bookstore.

The best is yours.

Remember, I’m your brand and publishing consultant.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

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Welcome to another episode of Your Personal Branding Podcast. Bernard Kelvin Clive here. Today, I have a special guest with me — Loren Nelson. Loren, welcome to the show!

Loren:
Thank you so much for having me. I really appreciate it.

BKC:
Let’s dive right in. We often talk about personal branding, digital marketing, and all things in between. From your perspective, what is personal branding really all about?

Loren:
For me, personal branding is tied to self-worth. It’s about knowing who you are — being self-aware enough to show up in the world as your authentic self. That’s where true authenticity lies: in self-knowledge and the courage to be seen clearly by others.

BKC:
I love that. Many people begin their personal branding journeys by jumping on digital platforms — LinkedIn, Instagram, TikTok — and putting out great profile pictures, fancy bios, and avatars. While that’s common, I often have issues with that approach. You mentioned something critical: self-awareness is the starting point.
So let’s go there — how does one begin building personal self-awareness as a foundation for branding? How do I get to know myself and then build a brand in the right direction?

Loren:
That’s such an important question. First, we need to understand that becoming self-aware is a process. It’s not instant. It often involves unlearning things we’ve been taught since childhood — beliefs, expectations, behaviors.

A lot of people think personal branding happens overnight: “By tomorrow, I’ll have this amazing brand.” But the truth is, it takes time and deep reflection. We need to look at how our experiences have shaped us — how certain situations formed our character and values.

One way I’ve developed my own personal brand is through journaling. I reflect on past experiences, how they’ve impacted my worldview, how I show up, and the kind of impact I want to create. Journaling has been a key tool for me — and I’d highly recommend it to anyone on this journey.

BKC:
Let’s talk more about journaling. Someone listening might say, “Loren, journaling sounds hard. I’m not trying to write a book or script my life!” They may also worry about oversharing. What would you say to someone who finds journaling intimidating? How can they start — and use it to grow while also bringing their audience along on their journey?

Loren:
I completely understand that concern. Personal branding isn’t about telling the world everything about you. It’s not about exposing yourself. It’s about clarity and relevance.

You start by getting clear on the industry or space you want to be known in. Then, ask yourself: What experiences or lessons have I learned that are relevant to this space?

Deep introspection is great for personal growth, but when sharing publicly, you only need to share what adds value and builds credibility within your niche.

Here’s how I approach it: Imagine you’re preparing for a job interview. You’d list the skills, experiences, and achievements that are relevant to the role. Do the same for your personal brand — list experiences that reflect your credibility and give you authority to speak in your space.

And yes, that includes moments of failure or hurt — those are powerful when framed as lessons. Write them down. Reflect on the stories behind them. Go deep.

Most people shy away from depth because it’s uncomfortable. And in a world of short attention spans, it feels easier to stay surface-level. But depth is where the real connection happens. If you want to build a strong personal brand, it’s absolutely worth the effort.

So, begin with your stories — the experiences, lessons, even losses — and shape them into valuable content for your audience. That’s how you build with purpose and authenticity.

BKC:
Let me add a little something to that. One thing I often recommend is starting with the FAQs — frequently asked questions — in your field.

Just list out the questions people regularly ask you in your area of expertise. These could be related to your career, business, or industry challenges. Start sharing insights and responses to those questions. It’s a practical and relatable starting point for content creation.

By doing this, you not only offer value to your audience but also begin to build confidence in yourself and your authority in that space. Over time, it helps you gain traction and credibility as you grow your personal brand.

Now, Loren, here’s something that comes up a lot:
Let’s say someone is transitioning from one career to another. For example, maybe they’re currently in HR but are developing a strong interest in AI technologies. How can they make that transition effectively — from one clearly defined field into another — in a way that helps their audience buy into their journey, trust their voice, and recognize their evolving relevance?

Loren:
That’s such a great question. Career transitions can be beautiful, and in many cases, necessary for our growth and evolution.

There’s this outdated idea that we need to pick one lane in life and stick with it forever — become an expert in just one thing. But the truth is, we’re multi-dimensional. We have the freedom to evolve, to explore, and to pivot. That’s something to celebrate, not suppress.

Now, when it comes to transitioning, one of the most powerful things you can do is bring people along for the ride.

Here’s what I mean: People love watching a journey unfold. They connect more deeply when they see someone start from somewhere familiar, go through the process, and grow into something new.

If you suddenly show up claiming to be an AI expert, but your audience only knows you as “the HR person,” there’s a disconnect. But if you say, “Hey, I’m currently in HR and I’ve recently developed a strong interest in AI. I’m starting this transition, and I want to share the journey,” people will relate to that. They’ll be curious, supportive, and more likely to engage with you.

They might ask, “Oh, what sparked your interest in AI?” or “How’s the transition going?” You create space for conversation, connection, and growth.

And as you go deeper, share the process:

• What courses are you taking?
• What books are you reading?
• Who are you connecting with in the AI space?
• What insights are you learning?

This is also a golden opportunity to network, seek mentors, and build new relationships. Showcasing the journey — not just the destination — is one of the most authentic and effective ways to rebrand during a career shift, especially on social media.

BKC:
Yes, exactly. To add a bit more to that — we are in what I often call the “Me Era.” Everyone wants to show up as an expert. But what really resonates today is vulnerability.

When you openly admit, “This is a new field for me — I’m not yet an expert. I was an expert in HR, but I’m now transitioning into AI,” that honesty draws people in.

You invite your audience to journey with you. You say, “Come along with me. I’ll share my successes, my failures, and my learnings.” That openness builds trust. People begin to say, “Wow, this person is genuine — I can relate to that.”

Personally, about 15 or 16 years ago, when I started writing and publishing books, I began teaching others how to do the same. And one of the first things I did “channeling” — was create a simple pathway. I gathered a core group and began offering value for free.

No charge. No paywall. Just impact.

I would host free virtual sessions to teach them how to write and publish. From there, I received lots of frequently asked questions — that helped me refine my content. Eventually, I introduced low-entry paid versions of those sessions.

But by that time, I had already built trust. These people had seen my growth, been part of my learning journey, and now believed in the process.

So what happened? They trusted me. Because they saw where I started and where I was going. I didn’t hide my flaws. I was vulnerable. But I also showed I was evolving. That’s what allows people to say, “Okay, this person can help me grow too.”

Loren:
Yes! And I’d love to share a bit of my own story to build on that — just so our listeners can appreciate the power of that growth process.

And you’re absolutely right, Bernard. Starting for free is so important. But I know, especially for people who are trying to position themselves as high-value, it can feel uncomfortable. Like, “Shouldn’t I be charging for this?”

But the key is understanding why you’re doing it. You’re building credibility, gaining experience, and creating opportunities.

Now, my story — whew! Where do I even begin? [laughs] I’ve done quite a few things, but let’s go back to the very beginning.

My first ever business was a haircare company called Levore. I started it when I was just 18. I had no experience — none — in haircare. But I was ambitious and willing to learn.

You see, my mom used to make homemade hair products for us. One day I thought, “Why not try branding this and turning it into something real?” So I began using my personal brand to talk about the products, showcase results with my own hair, and just put myself out there.

It was uncomfortable. But that discomfort was essential to my growth.

I started going door-to-door in Milwaukee where I was schooling — literally knocking on business doors, salons, and retail stores asking to speak to the manager. I’d say, “Hi, I’d like to place my products here. What’s the process?”

I had no idea what I was doing. I didn’t know I needed barcodes. I didn’t understand the logistics. But I was willing to try. And eventually, I got my products into four retail locations. That was a big deal for me back then.

That experience taught me the importance of confidence — and of showing up, even when you feel like you don’t have it all figured out.

Then came my next pivot. Through all of that, I discovered that I really loved marketing. I loved storytelling, inspiring others, and building campaigns. So I leaned into that. But again, I didn’t have formal experience in marketing yet.

So I started doing what I knew best: I gave value for free. I hosted free training sessions. When I moved to Atlanta, I started working with local Black-owned businesses — completely free of charge.

I handled their entire campaigns: photography, videography, strategy, execution — all of it. Most people would say, “I’m not doing all that for free!” But I knew I needed the experience. And I strongly believe in creating your own opportunities.

Why wait for someone to give you a chance, when you can create that chance for yourself?

Most of the entry-level jobs I saw would only give me access to one slice of the marketing pie. But I wanted the whole thing. So I made it happen.

Some of the campaigns I ran were highly successful — but sadly, I had to move shortly after, which meant I couldn’t fully commit long-term. That’s also around the time I began traveling more to Ghana.

Now fast forward: today, I’ve worked with major Christian hip-hop radio stations, record labels, and global brands. And I can honestly say that everything I’ve built in my business and career today started with doing the work — even when it meant doing it for free.

So if you’re listening: create your own opportunities. Don’t be limited by what’s in front of you. If you know where you want to go, don’t wait for a seat at the table — build the table.

From literally zero dollars — actually, negative dollars — I’ve come to a place where I can only thank God for how far I’ve come. And you can do the same.

BKC:
That’s amazing, regarding your growth and your brand journey. You know, one of the challenges many young people face today is this: they want to see the money, but they don’t want to put in the effort. They want to look like the big brands or operate like the major players, but without doing the hard work that got them there.

That’s why starting for free can be a powerful lever. As you rightly mentioned, you first need confidence in yourself. You need to test the waters with your skill, product, or service—and the easiest entry point is often doing it for free.

Now, that “free” isn’t just free—it’s you paying it forward. You’re preparing yourself and your offering ahead of time. It’s the entry price to becoming a strong brand. You gain feedback, experience, and momentum that you otherwise wouldn’t have if you just waited to get paid.

And you also pointed out something key—many expect instant success. But you’ll knock on some doors and get rejected. People will say, “Who is this girl? Where is he coming from?” They’ll compare you to existing brands. But if you keep showing up, learning, and improving, you’ll get to the point where people say, “Wow, we’ve seen them grow. This is impressive.”

If you use that free period to intentionally build your portfolio, that becomes your proof. Without that, you’re just doing things without substance. So, confidence, consistency, and building your body of work—that’s what it takes.

Loren:
Yes! And to add to that, when you’re doing free work or starting out, you must be intentional about the direction you’re heading in.

Let’s say you’re doing things for free but they aren’t aligned with your ultimate goal—you may wake up a year later and realize you’ve been busy, but not progressing toward your vision. So the free work should be strategic.

BKC:
Exactly. That’s why it’s important to create a roadmap. Know where you’re going from here—what you want to learn, what skills to acquire, and how you plan to move from free to fee.

And even while doing things for free, you can begin to position value. For example, you can say, “This service normally costs X, but because you’re my first client, I’m offering it at this price.” That way, you’re not totally devaluing yourself—you’re framing your growth.

We need to educate people about this balance. If you just give things away without setting expectations, it becomes hard to later charge what you’re worth. So even in your free phase, define your goals, your worth, and your exit strategy from that stage.

Loren:
What have been some major pitfalls or challenges you personally faced when starting, and what do you see young people dealing with now?

One of the biggest things is rejection—it’s real, and it hurts. But honestly, I’m thankful I faced it early. If you don’t learn how to handle rejection, you’ll give up quickly.

I see that a lot—young people get rejected once or twice and say, “Okay, this isn’t for me.” But rejection is part of the process. I learned that especially from going door-to-door, both with my own business and working in sales.

You start to realize: every “no” gets you closer to a “yes.” I actually got excited hearing “no,” because it meant progress.

So it’s all about reframing your mindset—don’t fear rejection. Learn to love it. It builds you.

The second thing is: trust the process.

We scroll online and only see people’s wins, highlight reels. It can lead to unhealthy comparison and make us undervalue where we are. But every part of the journey matters—even the nights you’re crying in bed, unsure if your idea is worth it.

I’ve been there—stressed about how to pay my bills. But I loved what I was doing. I was broke but passionate. And I knew I’d figure it out eventually.

If you’re doing something just for the money, those tough nights will break you. You won’t be able to endure the process of becoming an expert. But if you love what you do, you’ll push through.

So be okay with the process. Know that in the beginning, you might feel like you suck—and that’s okay! We all start somewhere. That early struggle is required.

And never let someone else’s success make you feel behind. You’re not behind. You’re exactly where you’re supposed to be.

BKC:
That’s amazing. You know, about growth and personal brands—one of the biggest challenges many young people face today is that they want the money – which is good, but they don’t want to put in the work. They want to showcase big-brand results – look successful, without committing to big-brand efforts.

That “start for free” phase is a huge lever for any business or personal brand. As you rightly mentioned, it first takes confidence—putting yourself out there and testing the waters with your skill level, your product, or your service. And the only way to do that sometimes is to start by offering your value for free.

But that “free” is really a way of paying it forward. You’re investing in yourself, building experience and credibility. That’s the real entry point for successful brands—getting feedback, learning in real-life scenarios, growing through the process.

Too often, people think success means launching and instantly booming. But there will be rejections. You’ll knock on doors and hear “no.” People will question who you are and what you’re doing. But if you stay consistent—keep showing up, keep learning—you’ll grow. People will take notice.

During the free period, you’re building something critical: your portfolio. Without that, you’re trying to prove value without proof. So, yes, confidence matters, but so does constancy—practicing regularly and building that body of work. That’s what gives substance to your brand.

Loren:
And to add to that, when you’re building your brand and you’re in that free phase, be intentional about your direction. If you’re doing free work that doesn’t align with your long-term goals, you’ll look back in a year and realize you’re no closer to where you want to be.

BKC:
Absolutely. It’s about having a clear roadmap: Where are you headed? What skills do you want to gain? How do you move from free to fee? Even during the free period, it helps to say, “This would usually cost X, but you’re getting it at no cost because you’re my first client.” That way, you’re not undervaluing your service—it’s strategic.

And we need to educate people about that. Because when you’re totally free without defining the free, it becomes hard to switch gears when it’s time to charge.

Loren:
Exactly. So Jenny, what are some of the major pitfalls you’ve personally faced? And what challenges do you see young people struggling with when building brands?

The biggest one is rejection. It’s painful. But I’m grateful I experienced it early. Because if you don’t learn how to grow through rejection, it’s easy to give up. A lot of young people today get rejected once or twice and then say, “Maybe this isn’t for me.”

For me, going door to door taught me that every “no” gets me closer to a “yes.” I’d get excited hearing “no,” because it meant I was closer to success.

You have to reframe rejection—love it. It’s a sign you’re moving.

Second, trust the process. We live in a world where we see everyone’s highlight reels on social media. It can make you feel like you’re behind. But even the nights when you’re crying in bed, wondering if the idea is worth it—it is.

You need to love what you do. I was okay being broke because I loved what I did. But if you’re doing it just for money, you won’t last. Success takes time, and you’ll feel like a failure for a while. But that’s okay. Everyone starts somewhere.

Don’t let someone else’s highlights make you think you’re not enough. You’re exactly where you’re supposed to be.

BKC:
Yes! Progress might be painful, but if it’s purposeful, you can push through it. That’s why loving what you do is so key. But you also need to find where what you love intersects with what the market needs. Because otherwise, you’re just obsessed with your passion alone.

You have to ask: How is what I love helping someone? Is it entertaining, solving a problem, or meeting a need? When you find that fit, it gives you the stamina to endure the tough nights—because you know your product is valuable.

That’s the magic zone: when love meets need. When your passion also serves others.

Loren:
That’s so true. Business is service. It’s about empathy—knowing what people need and why they need it. If you only focus on what you want to do, you miss the chance to bridge that gap.

The more you give, the more you get. That’s where the value and the money are. So yes, love your work—but love your audience too. Solve their problems. Give them transformation.

BKC:
So Loren, let me ask: what would be your billion-dollar advice to the world? Maybe three nuggets. What do people need to know from your experience?

Loren:
Wow, that’s a big question! But okay, here are my three:

1. Know Your Worth.
   How you show up matters. What you accept or reject reflects your self-value. For me, even as an African-American woman, I’ve had to know my value and how my voice impacts my community. Some companies could offer me a million dollars, and I’d still say no—because if it hurts the people I care about, it’s not worth it. So know who you are, where you come from, and let that guide your decisions.
2. Strive for Excellence.
   Excellence isn’t a one-time act—it’s a way of living. Whether it’s customer service, your processes, or your presence, excellence attracts people. When you operate with high standards, others recognize your value—and it helps you stand out.
3. Trust the Process.
   Yes, it’s cliché. But there are no shortcuts. Growth is hard. The farther you go, the more responsibility you’ll carry. So commit to doing hard things. If you’re not ready for that, it’s okay to stay where you are. But if you are ready—then embrace every part of the journey, even the uncomfortable parts. Because that’s what makes you a better leader, business owner, and human being.

BKC:
Incredible. So the billion-dollar nuggets from Loren:

1. Know your value.
2. Strive for excellence.
3. Trust the process.

These are timeless principles for anyone building something meaningful.

Loren:
I’m Loren Nelson — a personal brand and sales coach. I help entrepreneurs turn perfect strangers into paying customers online, using the power of their personal brand. I’m also the founder and CEO of LMM Africa, a digital marketing agency working with brands around the globe. We’re especially proud to support Christian hip-hop artists, radio stations, and other impact-driven brands.

Our mission is to shift narratives — how Africans see themselves, do business, and collaborate. We’re about elevating without tearing others down.

You can find me on Instagram — my favorite platform and where my community thrives — at @thelaurennelson. I’m also on LinkedIn at Loren Nelson.

BKC Final Thoughts:
Community is everything. And so is choosing the right platform. Loren thrives on Instagram. For you, it might be TikTok, LinkedIn, WhatsApp, or Facebook. The key? Choose your lane — and show up with consistency and authenticity.

Remember Loren’s three billion-dollar nuggets:

• Know your worth.
• Pursue excellence.
• Trust the process.

Give your best, serve your people, and stay committed to the journey. That’s how success happens.

Connect with Our Guests and Host:

Loren Nelson:

• Instagram: @thelaurennelson
• LinkedIn: Loren Nelson

Bernard Kelvin Clive:

• Instagram: @bernardkelvinclive
• X: @bernardkelvin
• Facebook: @bernardkelvin
• YouTube: @bernardkelvin

• Website: www.BKC.name

   UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition
  

  • Kelvin Clive, Bernard (Author)
  • English (Publication Language)
  • 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Building a Brand with Honesty, Heart, and Hard Work

“Passion alone is not enough. Your brand must meet a need, solve a problem, or serve someone.”

— Bernard Kelvin Clive

Let me tell you something many won’t admit: the brand you’re trying to build won’t come fully formed on day one. It won’t shine like those global names you’re admiring on Instagram. It won’t command five-figure deals or fill conference halls the moment you hit “post.”

The process often starts with uncertainty, a quiet idea, or a frustrated question like, “How do I even begin?”

That’s where I was over a decade ago—just a simple guy with a passion, a few books to my credit, and a desire to teach others what I was learning along the way. No fancy graphics – logos and all that stuff. No followers in the thousands. Just grit, generosity, and desire for growth.

What I discovered is this: branding, career, and passion only align when you permit yourself to be both a student and a guide. To show up flawed but faithful. To serve before you sell. To plant long before the harvest.to show up with love and lead, even uncharted paths.

This article isn’t a blueprint for overnight success. It’s my simple reminder that vulnerability, value, and vision can take you from “starting for free” to becoming a brand people trust—and pay for.

Career Growth and Transitions

We are in what I often call the “Me Era.” Everyone wants to show up as an expert. But what truly resonates today is vulnerability.

For example, instead of quickly transitioning into a new area and calling yourself an expert because you were in another field. Here is the right approach. When you openly admit, “This is a new field for you — and not yet an expert’. Let’s say you were an expert in HR, but I’m now transitioning into AI Technologies,” that honesty draws people in.

You invite your audience to journey with you. You say, “Come along with me. I’ll share my successes, my failures, and my learnings.” That openness builds trust. People begin to say, “Wow, this person is genuine — I can relate to that.”

Personally, about 16 years ago, when I started writing and publishing books, I began teaching others how to do the same. And one of the first things I did — “Layering,” as I call it — was create a simple pathway. I gathered a core group and began offering value for free.

No charge. No paywall. Just impact.

I would host free virtual sessions to teach them how to write and publish. From there, I received lots of frequently asked questions — which helped me refine my content. Eventually, I introduced low-entry paid versions of those sessions.

But by that time, I had already built trust. These people had seen my growth, been part of my learning journey, and now believed in the process.

So, what happened? They trusted me — because they saw where I started and where I was going. I didn’t hide my flaws. I was vulnerable. But I also showed that I was evolving. That’s what allows people to say, “Okay, this person can help me grow too.”

Free to Fee

Let’s talk about growth and your brand journey.

One of the challenges many young people face today is this: they want to see the money, but they don’t want to put in the effort. They want to look like the big brands or operate like the major players — but without doing the hard work that got them there.

That’s why starting for free can be a powerful lever. It first requires confidence in yourself. You need to test the waters with your skill, product, or service — and the easiest entry point is often offering it for free.

But that “free” isn’t just free — it’s you paying it forward. You’re preparing yourself and your offering ahead of time. It’s the entry price to becoming a strong brand. You gain feedback, experience, and momentum that you otherwise wouldn’t have if you just waited to get paid.

You also need to understand: that many expect instant success. But you’ll knock on some doors and get rejected. People will say, “Who is this girl? Where is he coming from?” They’ll compare you to existing brands. But if you keep showing up, learning, and improving, you’ll get to the point where people say, “Wow, we’ve seen them grow. This is impressive.”

If you use that free period to build your portfolio intentionally, that becomes your proof. Without that, you’re just doing things without substance. So yes, confidence matters — but so does consistency, and building your body of work. That’s what it takes.

Have a Clear Roadmap

It’s important to create a roadmap. Know where you’re going: what you want to learn, what skills to acquire, and how you plan to move from free to fee.

Even while offering things for free, you can begin to position value. For example, you can say, “This service normally costs X, but because you’re my first client, I’m offering it at this price.” That way, you’re not devaluing yourself — you’re framing your growth.

We need to educate people about this balance. If you just give things away without setting expectations, it becomes hard to later charge what you’re worth. So even in your free phase, define your goals, your worth, and your exit strategy from that stage.

Too often, people think success means launching and instantly booming. But there will be rejections. You’ll knock on doors and hear “no.” People will question who you are and what you’re doing. But if you stay consistent — keep showing up, keep learning — you’ll grow. People will take notice.

During that free period, you’re building something critical: your portfolio. Without that, you’re trying to prove value without proof.

Passion vs Market Needs

There is always the challenge of passions not paying and what the market needs. Let’s look at a simple framework that can help if you find yourself in that state.

Passion will be the fuel that will keep you through the low moments, to progress steadily until you reach the state of profitability. Progress might be painful, but if it’s purposeful, you can push through it. So, to begin with, it’s important to build a brand and career path around what you love to do.

That’s why loving what you do is so key. But you also need to find where what you love intersects with what the market needs. Because otherwise, you’re just obsessed with your passion alone.

You have to ask: How is what I love helping someone? Is it entertaining, solving a problem, or meeting a need? When you find that fit, it gives you the stamina to endure the tough nights, because you know your product is valuable.

That’s the money zone: when love meets a need. When your passion also serves others.

Actionable Steps for Moving From Free to Fee

Now that we’ve unpacked the layers, let’s bring it home. Building a meaningful brand, career, or creative path that lasts requires more than talent or good intentions—it involves motion. Here are five actionable steps to move from free to fee, without losing your essence:

1. Define Your Learning Phase with Purpose

Don’t just do free work—document it. Capture the lessons. Gather testimonials. Let your learning season have structure, timelines, and reflection points.

2. Clarify the Transition Point

Set a date or milestone when your offer will evolve. For example: “After my first 5 clients, I’ll introduce a starter pricing model.” Don’t stay in the free phase indefinitely.

3. Build a Visible Portfolio

Whether it’s a personal website, a pinned tweet, a LinkedIn carousel, or even a WhatsApp status — let the world see your work. Your brand needs a footprint.

4. Practice Value Framing

Even when offering something free, describe its real value. Say, “This service usually costs X, but you’re receiving it complimentary as part of my beta phase.” This sets expectations.

5. Align Passion with Market Relevance

Keep asking: Who does this help? What problem am I solving? A passion that doesn’t serve may feel fulfilling, but a passion that meets a need becomes sustainable.

Your brand is not your logo. It’s not your tagline. It’s the sum of your consistency, character, and contribution. Start with what you have. Give value. Learn loudly. Then grow intentionally.

And remember: it’s okay to begin with free—but never forget where you’re going.

From free to fee — that’s your journey. Walk it boldly.

Hey, and this blog and podcast were featured among the top 100 blogs and podcasts in 2025 by Feedspot

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Gifted but Gated: Doing the Work That Matters

“Don’t just package yourself to look good; position yourself to do good.”— Bernard Kelvin Clive

We’re continuing our series on Gifted but Gated—a deep dive into doing the work that truly matters and building a personal brand that cuts across borders, breaks barriers, and outlives businesses. Today, I want us to explore something personal, something practical.

Discovering the Gift

Years ago, while studying at the Kwame Nkrumah University of Science and Technology, I pursued a program at the College of Art, Rural Art. Among the many disciplines we studied, one stood out to me—Sculpture, specifically the course titled “Wood Work.” It was a fascinating class, though quite different from the kind of art I naturally gravitated toward.

I remember some of my classmates like Kwame Kyere Diabour and Preko George—these guys were extraordinary. They could pick up an ordinary log of wood, make a few chalk or pencil markings, and start carving. In no time, beautiful figures and forms would emerge from the wood. I often stood in awe. I would ask myself, “Where did they see that image?”

I tried. I did. I attempted to carve, I observed, and I even tried to understand the science or logic behind it, but it just didn’t click for me. While I had artistic skills in other areas, when it came to sculpture, I couldn’t see what they saw or feel what they felt. It was then I realized something critical—there are different kinds of gifts.

Understanding Your Zone of Genius

We all have a desire to do great things, to learn, to grow—but there is always that one area, that space, where you fit most naturally. There’s something you were uniquely wired to do—and when you do it, it flows. Others might try to learn the same thing, but they won’t quite execute it the way you do. That’s the difference between skill and giftedness.

Your gift is often the place where work stops feeling like work. It becomes a joy. A calling. A way of expressing the excellence and grace that was deposited in you from birth.

As Michelangelo once said, “I saw the angel in the marble and carved until I set him free.” That’s the essence of true gifting—seeing what others can’t and bringing it to life.

The Work That Matters

So, I ask you: What do you see in your craft, in your career, in your art?

Maybe, like me, you’re able to write and bring out creative content that others might not be able to conceptualize. Maybe you see systems where others see confusion. Maybe you inspire people with your voice or your ability to listen.

That’s your gift.

Find your space. Discover your voice. Lean into your gifting and build your career or business from that place. When you align your gift with your purpose, work transforms from duty into delight. You’re not just sacrificing your time—you’re pouring out your essence. And the world notices.

From Gift to Brand

This is where brand building begins—from the inside out. The foundation of an authentic personal brand is not a fancy logo, a curated social media page, or a string of buzzwords. No. It starts with the recognition and refinement of your gift.

You take that gift, add skill, and begin to polish it. You sharpen your craft through practice, learning, and feedback. That’s how mastery is built. When you speak, write, design, build, or consult—your expertise shows. It shines through in your delivery.

Branding that lasts is branding that is born from your gift.

Skill and Execution

Many people today fall into the trap of polishing without substance. You see it all over LinkedIn and social media—people packaging themselves to look polished online, but when hired, they fail to deliver. The execution doesn’t match the presentation. This is a major problem.

If you’re not rooted in gifting, if you haven’t put in the work to develop your skill, the results will expose you. And that isn’t just bad for your career—it’s a crack in the foundation of your brand.

Don’t build a brand just to look good. Build one that can stand up to scrutiny. Build on truth, talent, and tested expertise. It’s not about impressing people. It’s about impacting lives.

A Brand Aligned with Purpose

In this age of AI, where deepfakes and digital avatars can create any version of a person, authenticity has become more valuable than ever. People don’t just want aesthetics—they want truth. They want a heart. They want brands that reflect real people solving real problems with real solutions.

So let your brand be that—an extension of your true self. Let it reflect your voice, your vision, and your values. Let it serve your audience in a way that aligns your spirit, your soul, and your skill.

And in doing so, you’ll not only find fulfillment—you’ll also find income streams, partners, collaborators, and clients who value what you bring.

The Right Audience Matters

Let me go back to the carving analogy. A beautiful sculpture, no matter how brilliant, may not be appreciated by someone who has no taste for art. Your work, your brand, your brilliance—it needs the right audience.

Don’t waste time trying to convince the wrong people of your value. Instead, position your brand where your gift will be seen, appreciated, and paid for. Your success will not only be about how good you are but also how well you align with the right tribe—those who see your worth and are willing to pay for the value you bring.

Purpose, Peace, and Prosperity

When you align your gift with your work, your audience, and your brand—you begin to live in peace. You find joy in what you do. And yes, prosperity follows—not just material, but mental, emotional, and spiritual well-being.

That’s the kind of brand I want you to build—one from the inside out. A brand rooted in truth, refined by skill and aligned with purpose. A brand that transforms lives, solves problems and leaves the world better than it found it.

So, as we continue this journey of Gifted but Gated, I encourage you to do the work that matters. Find your gifting, refine your skill, serve your audience, and build a brand that represents your truest self.

The world is waiting for your brilliance. Don’t just package yourself—position yourself. Don’t just hustle—heal. Don’t just post—polish. Show up as your best self, always.

Reflect and Act on these things:

1. Discover and Own Your Core Gift

Take time this week to reflect on what comes naturally to you—what you do effortlessly that others struggle with. Write it down. This is the foundation of your authentic brand.

2. Align Your Career or Craft with Your Gift

Evaluate your current work or business. Does it allow your gift to shine? If not, begin making intentional steps to pivot—whether by learning a new skill, shifting focus, or repositioning yourself in a more fitting space.

3. Position Your Brand for the Right Audience

Don’t just create—connect. Define who truly needs your gift and seek out the platforms, communities, or clients who will see, value, and pay for what you offer. Purposeful visibility beats loud visibility.

And if you need help along the way—coaching, consulting, or speaking—I’m here.

Remember! The best is yours.

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“The lie of ‘at least you’re earning’ has stolen more dreams than failure ever did.” – Bernard Kelvin Clive

So, I remember some time back, I was speaking at a conference, and one of the participants asked a question that came up quite often. They said, “What if I’m talented—maybe I’m a musician or an artist—and I love what I do, but it doesn’t seem to pay? What should I do?”

And that question, especially in this part of the world, hits home. Our systems haven’t been solidified. There are gaps. Things don’t always work the way they should. So, the gifted get challenged. It’s not always about the lack of passion—it’s the lack of structure and support.

Before I get into that, I recently chanced on Benjamin Shine’s work. He creates incredible art using fabrics. Yes—fabrics. You should check out his page on Instagram. It’s just amazing. I mean, how can someone do that with something as ordinary as fabric?

And there are so many others out there—gifted people doing things that blow your mind. You see someone flip a canvas upside down and paint in reverse. Another throws colors on a canvas randomly, and boom! A masterpiece shows up in seconds. The level of creativity and innovation these days is wild.

And it got me thinking—these things don’t just come from the head. They come from within. There’s a deep well—of passion, of gifting, of purpose. It’s not just a thought; it’s something alive inside. And I ask myself, how can we all work with that level of heart and creativity in our own spaces?

Now, I get it. It doesn’t come cheap. It’s not always easy. But I do believe everyone is gifted. The issue is, that many haven’t taken time to dig deep and discover the area they’ve been wired for. Yours may not look like the next person’s—it might not be as flashy—but it’s still something you can pour your heart into. And if you stay with it long enough, you’ll find a way to live from it—or at least let it bring you joy.

So, here’s the bigger question: Can we be that creative, that intentional, in our various fields?

And if that creative spark has been buried—maybe by a rigid educational system or life’s own battles—can we find it again?

I believe we can. I believe we must. In our lives and in our businesses, we can rethink and reignite the passion and gift we carry. It’s still there. It just needs a little stirring.

So today, I want to begin speaking to that.

How can a gifted person—a creative, passionate person—make a living doing what they love? How do we move from just doing work to doing work that matters?

Let me start from here:

Sometimes, yes—you’ll need to take up work just to survive. That’s fine. It happens. But don’t pitch your tent there forever. That shouldn’t be the end of the story. Along the way, start finding ways to monetize your gifts, or use what you have to create new opportunities.

Eventually, you’ll reach a point where what you do won’t feel like a job. It’ll feel like joy. It’ll flow. And it’ll pay too.

So, let’s get started.

1. More Than Just Getting Gigs

Yes, we all need to survive. And sure, there are jobs we can do to get by. But I believe we weren’t created merely to “get by.” We were made to live from a higher place—a place of intention, purpose, and identity. There’s a unique design in your life that can’t be reduced to a paycheck or title. Your soul knows it. Your spirit longs for it.

When you start doing work that disconnects you from who you truly are, something within you starts to die. You lose sight of your fire. You become mechanical. Functional. Numb. And before you know it, you’re operating only from the surface—while your true self is hidden behind the noise, the bills, and the survival-mode routines.

2. When You Lose You

It’s easy to disappear in plain sight. Life will offer you every reason to take the safe path. To sit quietly in corners. To hide behind systems and settle for shadows. You can swing from one task to the next, putting out content, clocking in hours, yet feel completely out of sync—because none of it connects with your essence.

And here’s the dangerous part: when you keep doing things that disconnect your body from your soul, eventually your soul stops showing up. You become present in the body, absent in purpose. And that is not right. That is not how you were designed to live.

3. The Lie of “At Least You’re Earning”

You’ll hear people say, “At least you’re making some money.” And while money matters, it’s not everything. Some jobs feel like a slow death. You get more cash in your hands but less fire in your heart. And the world might clap for you because you look successful—but only you know that you’re starving inside.

Eventually, that emptiness catches up with you. That’s when burnout shows up. That’s when restlessness creeps in. That’s when you look around and ask, “What am I even doing with my life?”

So no, it’s not simply about earning. It’s about evolving—becoming who you were born to be.

4. Work That Honors

I believe there’s a kind of work that pleases both God and man. It’s the kind of work where your gift becomes a sacrifice. Where you don’t just show up to earn—but to pour out your best. You bring your full self to the table. You’re not just performing tasks; you’re telling a story. You’re building a legacy.

When we work with our whole hearts, we reflect our Creator. That kind of work becomes worship. And even if it doesn’t pay much initially, it feeds your soul. You feel alive. You feel aligned. You feel grounded in something bigger than you.

5. The Choice We Must Make

So here’s the question we all have to face: Will I just survive, or will I show up as my whole self? Will I take the safe path, or will I take the sacred path?

There’s nothing wrong with taking jobs that pay the bills. But don’t let them bury your calling. Don’t let them silence your voice. Even while doing “get-by” work, keep building what you believe in. Write your story. Sharpen your gift. Create what only you can create.

Because when the door finally opens, it’ll be too late to start preparing. You have to be ready—heart, mind, and skillset aligned.

6. You Weren’t Made to Be Just Another Machine

‘Thank God it’s Friday!’ Is this your mantra? This world doesn’t need more people working for the weekend. It needs people who show up with fire, truth, and purpose—people who care, build, sacrifice, serve, and become the best they could ever be in their chosen fields.

You weren’t made to be just another cog in the machine. You were made to reflect something divine. Something honest. Something powerful. You carry within you a piece of eternity. Don’t waste it trying to fit into a template that was never meant for you.

Let me say this to you, and to myself: don’t lose yourself in the hustle. Don’t silence your soul for the sake of success. The goal isn’t to get hired—it’s to get aligned. It’s not just to do more—but to become more.

So yes, do what you must. But never forget who you are. And never stop becoming who you were born to be.

Remember, I’m your brand and publishing consultant.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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“Your authentic personal brand begins the day you stop performing for public approval and applause and start becoming what you were meant to be and do.” — Bernard Kelvin Clive

I’ve been training, speaking, and writing on the subject of personal branding for well over a decade, long before it became the trendy buzzword it is today. These days, the concept is everywhere. Everyone’s doing their best to put themselves out there, posting and promoting nonstop.

But I’ve observed a few things that need to be addressed—especially if you want to build a brand that’s truly meaningful and impactful.

Yes, there are countless tools and strategies out there to help you craft your brand. But without the right foundation, all that effort can lead to confusion and misalignment.

So today, I want to speak to some of those foundational issues and set the tone right. Let us get into the details.

1. The Foundation of an Authentic Brand

Before you can build a powerful, celebrated personal brand, you must first ask: “Am I clear on my sense of purpose and direction?” Because the truth is, every lasting brand is built on a foundation of authenticity, ethics, and value. A brand that stands the test of time is not one that simply thrives on trends, social media traction, or digital visibility.

You can have all the links on Instagram, Facebook, and beyond. You might even receive the applause of the masses. But if your internal compass is off—if there’s no clarity or conviction behind what you’re building—there will always be a missing piece. That’s why I urge every one of us to step back and reflect: Are you truly on track?

2. Check the Motivation: Purpose or Popularity?

Here’s the uncomfortable truth: Many people are not building from the right place. They’re riding on trends, trying to meet the expectations of others, or following what’s popular. But here’s a question I always ask myself: Would I still be doing this if I weren’t getting paid? If I didn’t get the likes, the validation, the visibility—would I still show up?

If your answer is “Yes,” then your brand is built on something unshakable. But if you hesitate, it’s a cue to pause and realign. The most potent brands are born from within—crafted in purpose, rooted in identity, and anchored in impact.

Don’t build your brand on borrowed convictions. Don’t pursue visibility without clarity. Build from the inside out.

3. Are You the Center of Your Assignment?

This is personal. Sometimes, we get so caught up in building brands and platforms that we forget our original assignment—our why. You can have strategy, resources, and a strong digital presence, but if your brand is disconnected from your God-given assignment, it will feel hollow.

Ask yourself: Is this really about me, or the people I’ve been called to serve?

Don’t be afraid to take time to answer this honestly. It might take you a few days. It could take a week or even a month. But clarity is worth the wait. Once you know who you are and why you’ve been placed here, everything else—books, content, products, services—flows from that center.

4. Purpose Isn’t Always Loud—But It’s Always Present

Some people think purpose is a mystical thing. But often, it’s not. It’s already in you—subtle but persistent. Purpose shows up in what comes naturally to you, in what brings you joy, in what you’d do even if you weren’t paid.

Society tells us to pursue jobs that “make sense” or “pay the bills,” and we often sideline what makes our soul sing. For me, writing is at the core of it all. It comes quite easily. 😉

But over time, I found ways to monetize my passion. I built around it, not to force it, but to give it space to grow sustainably. And that’s what I encourage you to do: Identify your sweet spot. Build around it. Even if you’re multi-talented, start with one thing. Nurture it, grow it, and then layer in the rest.

5. Don’t Confuse a Good Idea with a God Assignment

Someone else’s success in a particular area does not automatically mean it’s the best fit for you, or that you will achieve similar results. This is a reality seen in places like Ghana, Nigeria, and perhaps across Africa. Often, when one person finds success, many others quickly follow the same path without a clear plan, simply believing they can also make money from it. Another pitfall is chasing every idea. Just because something is good doesn’t mean it’s yours. Some ideas are meant for others to execute. Not every idea is a divine assignment.

When you try to juggle too many things, you lose focus. So, discern: Is this my lane? Is this my assignment? Find that one thing you can ground yourself in, then let the other expressions build around it.

It’s not about limitation—it’s about direction.

6. Aligning Your Brand with Where You Work

Now let’s talk about personal branding within organizations. If you’re employed by a company, your values must align with theirs. If not, you’ll find yourself in conflict—either pretending or constantly compromising.

You can’t claim to stand for one thing while working for an institution that stands for the opposite. That’s where you lose authenticity. That’s when you start hiding parts of yourself just to “fit in” or “move up.”

So, here’s my advice: Before you accept a role or partner with an organization, ask yourself: Can I be myself here? Do our values align?

If not, it’s okay to take a “survival job” temporarily—but don’t build your life there. Don’t stay hidden in the corners of compromise just to get paid. That paycheck may cover your bills, but it won’t fulfill your soul(Your inner man).

7. The Real Reward: Purposeful Work that Pleases God and Impacts People

This is not just about branding—it’s about legacy and impact. If your work doesn’t, please God, it won’t satisfy you long-term. Build something you can pour your heart into—something you’re proud to leave behind.

Even if the money takes time to come in, let your motivation be bigger than profit. Let it be purpose.

Eventually, when you build from that centre(the heart), everything else will align—your impact, your influence, and yes, even your income.

So, to put it all together, I simply want to challenge you.

Take time to reassess. Don’t rush to build on shaky ground. Ask the hard questions:

• Am I really doing what I was called to do?
• Would I still be doing this without applause or income?
• Am I building for likes or lives?

Because in the end, your personal brand is not a performance—it’s a platform to serve. When built right, it becomes unshakable.

Remember, I’m your brand and publishing consultant.

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Hey! Don’t be late to the party… it has already begun!

Today, let’s discuss a timely and relevant topic: how African professionals can harness AI technologies to strengthen and heighten their brands. Digital intelligence is growing fast, and staying relevant means knowing how to tap into that growth strategically and authentically.

AI—especially generative AI—has been with us for a while now. What we’re seeing today is not just its continued improvement, but also a growing awareness among professionals that these tools are no longer optional. They’re essential. But how do we, as African professionals, make AI work for us and with us, without losing our essence? Let’s unpack that.

Why Every Professional Needs to Engage AI Now

For over four years, I’ve worked with various AI tools—from early versions of Jasper and Copy.ai to today’s advanced systems like ChatGPT and Claude. These tools are not just novelties; they are powerful co-creators. They’ve drastically improved my workflow, content output, and brand delivery.

So, if you’re still sitting on the sidelines, the hard truth is: you’re being left behind. It’s time to activate these tools not as threats but as assistants—collaborators that make your brand messaging clearer, faster, and more effective.

AI helps us produce more in less time. Think of it as your research assistant, your creative editor, your brainstorming buddy. Whether you’re an HR manager, brand coach, architect, or entrepreneur, ask yourself:

“How can AI make me more efficient and effective in my role?”

Once you’ve answered that, you’ll start discovering new ways to automate tasks, generate outlines, improve client presentations, and refine your communication strategy.

Make It Personal: Tailoring AI to Your Role

It’s not enough to use AI generally. You must personalize your engagement with it. If you’re a coach like me, you need to ask:

“How can I use AI to enhance my coaching voice while delivering premium value to clients?”

Personalization is key. AI must adapt to your brand’s style and voice, not the other way around. The tools are there to assist, not to erase who you are.

So, look closely at your workflows:

• What takes you the most time?
• What can be automated?
• What needs your human touch?

This kind of thinking ensures you’re not just “using AI” but optimizing it for your goals, values, and voice.

Protect Your Authentic Voice

Now here’s a caution: AI-generated content often sounds generic, especially when overused or unedited. If you’re familiar with the tools, you can easily spot repetitive phrases and robotic tones.

The biggest threat? Losing your authentic voice.

Most AI models are trained on global datasets, often lacking African context and nuance. If you copy-paste without editing or localization, you risk sounding like someone else—or worse, like no one. I have seen several brands repeating these mistakes. That’s brand dilution. It’s subtle but dangerous.

So, what should you do?

• Re-edit and rewrite your AI outputs.
• Inject your personality, tone, and local idioms.
• Infuse your cultural context and audience expectations.

Let me give you an example. One woman I admire for maintaining her authentic voice is Oheneyere Gifty Anti. Whether she’s speaking or writing, her “Ghanaianism” shines through. You can feel her presence. That’s what every African professional must strive for when using AI. Don’t disappear into your tools. Let them amplify, not drown, your voice.

Cultural Context Matters—Don’t Ignore It

Culture is currency. As Africans, we bring a unique worldview and expressive style to the global table. When you use AI tools that weren’t trained on our languages or norms, you risk unintentionally misrepresenting your brand.

AI-generated visuals, for instance, often depict foreign contexts—images that don’t reflect African realities. That’s not just inaccurate; it’s alienating to your audience. Your brand should look and feel like you, not a Silicon Valley startup.

So, what’s the remedy?

• Train your tools. Use prompt engineering to guide AI toward local relevance.
• Name places, use African scenarios, and speak in familiar terms.
• Reference Ghanaian, Nigerian, or African examples. That’s how you maintain authenticity in your visuals, videos, and written content.

And yes, watch out for cultural misalignment in language tone, etiquette, and representation. Remember: personal branding isn’t just global; it’s hyperlocal.

Ethical AI Use: Stay Original

Here’s another important angle —content ethics. AI pulls from vast datasets. If you’re not careful, your content may reflect plagiarized material or ideas not originally yours. That’s a serious blow to credibility.

So always ask:

“Is this truly my idea, my voice, my message?”

Edit AI outputs. Rewrite. Refine. Reframe. Make sure every sentence you publish reflects your thoughts, your ethics, and your standards.

There’s nothing wrong with AI assisting your process. But make sure it doesn’t replace the most powerful asset you have— your human insight.

Localization Is the Future

Some organizations are doing excellent work in this space. For instance, NLP Ghana is training AI tools in local dialects—Ewe, Twi, Dagbani, and Hausa. That’s how we retain our linguistic identity in a fast-changing tech world.

Ronald Tagoe of mNotify is doing great with AI chatbots for local businesses. And a host of others, that’s what I’m talking about, to use these technologies to solve local problems.

As professionals, we must advocate for more of this. We must localize our AI models, tools, and platforms—not just for communication, but also for storytelling, learning, customer service, and more.

It’s no longer enough to “be digital.” We must now be digitally African—infusing tech with culture, roots, and relevance.

Let the Human Shine Through.

AI is clean. Efficient. Fast. But don’t let it make you cold. Disconnected. Robotic.

Let’s not lose the human touch.

When people read your post, watch your video, or listen to your podcast, they should feel something. They should feel you, your story, your warmth, your presence.

Add real-life examples. Use your own words. Share your lessons. Laugh. Be vulnerable. That’s the soul of great branding.

Whether you’re creating content, facilitating workshops, or speaking on panels, let the human you shine through the tech.

Balance the Tool with the Truth

Let’s bring it all home:

1. Embrace AI – The tools are powerful. Use them.

2. Customize & Localize – Tailor outputs to reflect you and your audience.

3. Protect Your Voice – Edit, humanize, and personalize every piece of content.

4. Push for African AI–support platforms and projects to train local models. This won’t come cheap.

5. Stay Human – In everything, let your presence be felt.

AI is here to stay. But so are you. And when both meet—wisely, ethically, and creatively—your brand will not only thrive, it will lead.

This is Bernard Kelvin Clive reminding you: Be you. Maximize your tools. And make your brand unforgettable.

If you’d like to book me for speaking, coaching, or consulting, feel free to email me at bernardkelvinclive[at]gmail.com. I’d be happy to help you grow and refine your brand.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

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“Don’t trade your dignity for digital attention.” — Bernard Kelvin Clive

The phrase “in the name of content” is quickly becoming a pass for almost anything done online. From pranks and parodies to deeply personal revelations, creators across digital platforms are pushing boundaries daily—sometimes for impact, often for attention, and unfortunately, sometimes at great cost.

While driving past a busy roadside the other day, I saw a group of young people filming what looked like a skit. They were dressed in all kinds of odd costumes, clearly trying to shoot something humorous or viral. On closer observation, I realized they were staging a prank. It was loud, chaotic, and honestly, a bit dangerous considering the road and unsuspecting passersby.

Later, scrolling through social media, I noticed a pattern: similar videos flooding timelines. Most of them involved public stunts, prank scenarios, or comic sketches. And while they were amusing at times, they also raised a deeper concern within me—what are we truly doing in the name of content?

Entertainment vs. Ethics

Entertainment has always been part of human culture. Storytelling, drama, and humor are tools we use to connect. Today’s content creators have digitized that tradition. However, the speed and scope of digital media now mean that content spreads rapidly—and its impact, whether good or bad, multiplies in seconds.

There’s no doubt that people are monetizing content and building livelihoods around creativity. And that is commendable. But when we start sacrificing privacy, ethics, and safety just to entertain or gain followers, we cross a dangerous line.

It’s one thing to entertain; it’s another to endanger.

Whatever Happened to Privacy?

Growing up in the ’80s and ’90s, there were boundaries—lines people didn’t cross, especially in public. Family matters stayed in the family. Embarrassments weren’t recorded. Failures weren’t broadcast. Even celebrations had their limits. Today, almost nothing is off-limits. Social media has blurred the lines between public and private, turning everyday lives into digital soap operas.

Just because the tools to share everything exist doesn’t mean we must share everything. Oversharing in the name of content—revealing family secrets, internal conflicts, relationship problems, or even children’s private moments—comes with long-term consequences. You may gain momentary applause, but you might also lose dignity, trust, or future opportunities.

Yes, the internet never forgets. And many are beginning to learn that the hard way.

Content Creation with Caution

Let’s be clear: content creation isn’t bad. In fact, it’s one of the most powerful ways to educate, inspire, and influence. But like any power, it must be used responsibly. Before hitting “record” or “post,” every content creator should ask:

– What is the purpose of this content?

– Who is this meant for?

– What values does it promote?

– Does it align with my brand or beliefs?

– Could it hurt anyone—now or later?

In a bid to go viral, many forget these foundational questions. Instead, we chase trends and mimic whatever seems to be gaining likes and views. But trends are temporary. Your values, your name, your brand—these are long-term.

Trendy Doesn’t Always Mean Right

TikTok, Instagram, and YouTube—these platforms thrive on trend cycles. But not every trend is worth following. Some are outright dangerous, others deeply inappropriate. As individuals, especially those with platforms, we must be discerning.

Educational content, thought-provoking ideas, storytelling, and value-driven videos might not always go viral. But they build credibility, trust, and legacy. Think of the next generation. If all they see are dance videos, pranks, and staged chaos, what will they aspire to become? What models are we showing them?

Balance is the word. We need content that entertains, yes—but also content that educates, uplifts, and challenges. Not just laughs, but lessons.

Mentorship Through Media

As someone involved in coaching and mentorship, I see the impact of content on decision-making. Young people now model their lives after what they see online—whether it’s how they dress, what they believe, or how they interact with others. If all they consume is vanity, gimmicks, or glorified nonsense, that’s the path they’ll likely follow.

We need content creators who are also mentors—who think not just about their immediate gain, but about the long-term effect on those watching them. We need creators who remind people of values, integrity, growth, and responsibility.

Not everything should be sacrificed for likes.

Brand Culture in the Digital Age

For brands—whether personal or corporate—content strategy should not just revolve around trends. It should be driven by purpose, direction, and value.

Ask yourself:

– What culture is your brand cultivating online?

– Is your digital presence a reflection of your true mission?

– Are you chasing virality, or building value?

Every post, every campaign, every piece of content should reflect your ethos. Don’t post just because everyone else is. Don’t create just because others are getting noticed. Focus on strategy, impact, and sustainability.

Content should be guided by your vision, not just your vanity.

Digital Legacy and Social Capital

Many people chase “social capital”—that mix of fame, influence, and money earned from being popular online. And yes, content can deliver all that. But make sure the capital you build doesn’t cost you your character.

There’s a place for monetization. There’s a place for popularity. But do it with perspective. What you share today can come back in ten years to hurt—or to help—you. The internet archives everything. Your digital legacy is being written post by post.

Before you publish that skit, prank, or confession, pause and think:

– Is this helpful?

– Is this harmful?

– Will I be proud of this in 5 years?

Your Life, Their Lives—They Matter

Content creation is no longer a solo act. Whether you like it or not, your content affects other people—especially if you’re including your children, your spouse, your team, or strangers in public.

We’ve seen too many cases where kids grow up and resent their parents for making their childhood moments public. Or where relationships break because too much was shared online. Or where businesses collapse after a viral misstep.

Let’s return to conscious, ethical content creation. Let your digital presence be marked by wisdom, creativity, and responsibility.

Amid the Noise, Be a Voice

We are in a noisy world—everyone’s talking, sharing, posting. But not everyone is saying something worth listening to. Be a voice, not just an echo. Stand out by standing for something.

Create content that:

– Inspires and informs

– Uplifts and educates

– Balances fun with meaning

– Protects, not exploits

– Builds legacy, not just likes

Let your presence online be something your children can be proud of, your clients can trust, and your audience can learn from.

Revisit Your Strategy

Now is a good time to review your content strategy. As a creator, brand, or business owner, revisit your policies, audit your posts, ask hard questions, and rework your plan with clarity and purpose.

Let your content not just attract views, but add value.

In the name of content, thread cautiously.

Guess what? Our blog and podcast were listed among the top branding blogs and podcasts by Feedspot.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Career Levers – Gifted but Gated

To we will explore how to break through a career ceiling using your personal brand. Many people find themselves feeling stuck in certain careers or fields.

Previously, we discussed the factors that can cause individuals to stagnate or face limitations in their professional growth.

Today, we focus on how building a strong personal brand can help you overcome these challenges and break through career ceilings, regardless of your field. Developing your brand involves several key actions: enhancing your professional presence, positioning yourself for discovery and recognition, and ultimately, achieving success and celebration in your work. More importantly, it enables you to offer services that positively impact others while also being profitable.

I will guide you through this process using what I call the ‘Five C’s’—a framework designed to strengthen your career brand, overcome barriers, and excel in your chosen field.

The Five C’s for Breaking Career Barriers

1. Courage

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” ― Dale Carnegie

The first and most important thing you need is courage. You must build confidence in yourself and believe that you have what it takes to move ahead. This is the courage to say, “No, I am not staying in the same place—I am moving forward.”

Without courage, you may have plans and desires, but taking the first step—which might feel shaky, wobbly, and difficult—requires boldness.

That same courage is what allows scammers to carry out their schemes so boldly. Many scammers exhibit this quality, stepping out fearlessly even when they know they could be caught, jailed, or exposed.

So, if you have real substance—true expertise and value—you must build courage within yourself. You need the courage to take the first bold step in your career, to believe in your abilities, and to break free from limitations.

The first thing you need is the courage to do, the courage to be, and the courage to believe in yourself—building inner confidence to move from one phase of your career to the next. That is what you need. You must carry yourself forward with courage.

Now, courage will help you make decisions.

Once you build confidence, the next step is…

2. Credentials

One of the key factors that help build confidence and push your career forward is credentials.

In many professional fields, credentials are critical. In the medical field, for example, a doctor studies for seven to eight years to obtain their qualifications. Lawyers also study for a similar period. Credentials validate your expertise and position you for success.

One way to build credentials is through certifications. You might need to take certification courses to solidify your expertise in a field. You may already know, but formal credentials—such as licenses and certifications—add credibility to your skills and open doors.

For example, in accounting, ACCA certification provides recognition. In certain professions, you must renew your license periodically to prove that you’re still competent. Doctors, teachers, and other professionals must refresh their expertise to maintain their standing.

Credentials are very important in helping you move forward in your career. Even if you are talented, lacking formal recognition can hold you back.

However, credentials must be legitimate; while others may forge credentials to deceive people to land them the jobs they need, it never ends well for such. That’s why you must earn yours the right way—through the proper channels. No shortcuts, no fakes—just real, solid credentials that validate your expertise.

3. Credibility

The next important factor is credibility.

Credentials often help build credibility, but they are not enough on their own. A doctor may have the title, a lawyer may have the certificate, and a professor may have the academic qualifications, but credibility comes from proving you are trustworthy and reliable.

Some professionals have impressive titles yet lack integrity. You may find lawyers who manipulate the truth, professors who do not uphold ethical standards, or doctors who provide substandard care. Credibility is about being reliable, honest, and capable.

Even in licensed professions, failing to uphold credibility can lead to serious consequences. Some professionals lose their licenses or are placed on probation due to misconduct. You must prove your worth to maintain credibility.

So, ask yourself:

1. Are you trustworthy?
2. Do you deliver on your promises?
3. Can people rely on you?

Your credentials may open doors, but your credibility keeps them open.

4. Consistency

The fourth factor is consistency.

Having courage, credentials, and credibility gives you an advantage, but if you lack consistency, you will lose ground.

A lawyer who underperforms, a doctor who provides poor treatment, or an artist who delivers low-quality work will eventually lose trust and opportunities.

Consistency means:

1. Delivering high-quality work repeatedly
2. Showing up and proving your expertise over time
3. Upholding your standards regardless of challenges

Many professionals fail not because they lack talent, but because they lack consistency. If you constantly under-deliver or fail to meet expectations, you will lose credibility—even if you have the title.

While setbacks may happen, maintaining steady progress ensures long-term career growth. Consistency reinforces credibility.

Consistency instills belief in people—they trust you because you repeatedly prove yourself. It pushes you higher in your career.

This doesn’t mean you won’t have tough days or setbacks, but you must keep showing up, putting your best foot forward, and pushing through. Courage, credentials, credibility, and consistency must work together.

5. Connection

The final factor is connection—building networks and relationships.

Many people want to start here, but the connection is most effective when supported by the previous four C’s. Once you have built a strong personal brand, networking becomes easier because your work speaks for itself.

Some professional networks require specific credentials—for example, associations of lawyers, doctors, or HR professionals. Without these, you may struggle to enter certain circles.

A friend once shared a story of a well-known counselor who wanted to join a board of certified professionals but was rejected because they lacked formal accreditation. Though recognized by the public, they couldn’t gain recognition within expert circles. This proves that credentials and credibility matter before connections.

Connections amplify your growth, but they must be backed by substance.

Networking helps push you forward, but it is much easier when you have credibility, credentials, and consistency.

In conclusion, if you want to break career barriers and rise to the top, align yourself with these five key elements:

1. Courage – Take bold steps forward.
2. Credentials – Obtain the necessary qualifications.
3. Credibility – Build trust through integrity and expertise.
4. Consistency – Keep delivering high-quality work.
5. Connection – Leverage professional networks for opportunities.

These five factors create a cycle that drives career success. When they work together, they help you rise, impact lives, and make money in your field.

Keep the cycle running, and you will always remain among the top in your industry.

I wish you the best—may you rise and thrive in your career!

If you need any of my resources, I have tons of books on branding—available digitally. Just search for Bernard Kelvin Clive anywhere books are sold.

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“The next generation is watching—let your brand be the permission they need to rise.” — Bernard Kelvin Clive

So today we are looking at some personal branding mistakes that people often overlook in building their personal brand, particularly through the lens of cultural and religious settings—especially in Africa—and how brands can break through to succeed and impact the lives of those who matter to them most.

The need to build a personal brand—rising above the noise, social limitations, and cultural myths or biases—is critical to standing out. You know, long before now, some religious and cultural systems didn’t give women the opportunity to lead or take the front lines. I mean, to spearhead great initiatives or even engage in challenges like going to war—those were seen as men’s responsibilities.

Over the years, things have evolved, and now women are taking up major roles. However, the belief systems that shaped earlier generations still hold many women back. When they reflect on how society or their ancestors perceived them, they often shrink from who they’re meant to become. Though some women boldly step out and have a voice, fame, and platform, many are still hindered by social norms and expectations.

1. The Self-Belief Gap: Overcoming Cultural Limitations

The first challenge—and mistake—is the struggle with self-confidence and self-worth. Women, especially, need to examine their backgrounds and identify the cultural and religious beliefs that have limited their voices or discouraged self-promotion in business or leadership.

Once this awareness sets in, they can intentionally break out of those limitations. When you realize why you’ve been held back, you can more consciously challenge and change the narrative. So yes, now is the time to step out—as many women are already doing—to voice your opinions, share your message, advocate for others, and drive innovation and change.

This break in stereotypes becomes fuel for future generations. When young girls see women boldly and rightly positioning their brands, not just to be loud but with a clear sense of purpose and understanding, they are inspired to do the same.

This first mistake doesn’t just affect women—some men are also held back, especially in African societies where children are taught not to speak unless spoken to. You don’t ask questions, you don’t question leaders—be it in religion or governance. This stifles creative expression and personal growth.

If you want to build a strong brand, address the mindset and belief systems that limit your voice.

When that self-belief gap is bridged, younger people can step forward—not boastfully, but rightly—and confidently own their space. Personal branding isn’t self-promotion for fame; it’s about putting your best foot forward, adding value to others, and showing up in ways that help and inspire.

2. The Perfect Persona Trap: Don’t Fake Flawlessness

The second mistake I find rising brands making is positioning themselves as flawless—like the ideal, perfect brand. They step out with an “I’ve got it all together” attitude. You see them on TikTok or Facebook presenting a polished image that suggests they’re always on top, never making mistakes. That’s a big mistake.

We don’t build authentic brands that way. When you create a perfect image—flawless, untouchable—you eventually lose credibility. People stop relating to you because they can’t connect with someone who seems unreal.

Every human has flaws, weaknesses, or struggles they deal with behind the scenes. To build a truly authentic brand, let some of those struggles be known. Share the parts of your journey that others can learn from. When people know you’ve been where they are—or are still navigating challenges—they gain courage and connection. They know you’re real. Reveal the real behind the reels.

You don’t have to spill everything. Just enough vulnerability to show that you’re human. Let them see your growth stages. Let them appreciate who you’re becoming. If all they ever see is the celebrity, the milestone, or the filtered success, they may disconnect, thinking, “I can never get there.”

Your audience should know your path. When they see what you’ve overcome—or are overcoming—they find hope that they can rise too.

3. Only Sharing Success: Where’s the Story?

The third mistake personal brands make is constantly sharing their success without giving us a glimpse into the story behind it.

Yes, it’s good to share your wins. But when all we see is the highlight reel—without any behind-the-scenes context—your audience misses the most powerful connection: the journey.

I’m not asking you to share trade secrets. I’m talking about the pain behind the power. The struggles behind the shine. The story behind the status.

That’s where the power of storytelling comes in. Share your story. Your growth. Your process. The highs, the lows, the pivots, and the learning curves.

As an author, when I started writing, I kept things brief and straight to the point. Over time, I realized the power of storytelling—adding context, human emotions, struggles, and triumphs. That shift made my content more relatable and impactful.

Stories sell. Stories connect. Stories heal. People appreciate brands that tell honest, inspiring stories—not just those who talk about their wins. So share compelling narratives that your audience can relate to and draw strength from.

How do you want to be remembered? What’s the story behind your brand? Let it be known.

4. Ignoring In-Person Networking: Get Offline Too

The fourth common mistake is ignoring in-person networking.

We’re doing a lot of great things online—and that’s good—but don’t overlook the power of offline engagement. Whether it’s far or near, real-world connections are powerful.

There’s something about putting a face to a post, a handshake to a brand, or a shared moment at a gathering that builds lasting trust. Virtual is good, but it doesn’t completely replace in-person presence.

So yes, even if you’re introverted, it’s possible. Hang around the right people, go to relevant events, and just show up.

Over the years, offline networking has played a major role in building tribes, brands, and businesses. Whether it’s at conferences, community meetings, weddings, or even funerals—yes, sometimes those are the rare moments where old connections are rekindled—there’s value in being physically present.

Even showing up to support a follower or fan can build a deep bond. Don’t underestimate the power of showing up.

5. Ignoring Data: Don’t Guess, Track

Finally, the fifth mistake: ignoring data.

While building your brand on digital platforms, don’t just throw out content randomly. Be intentional about tracking results. Ask yourself: Is what I’m posting actually working? What do my analytics say? What are people really resonating with?

Your data will guide you. From SEO to social media insights, understanding the numbers helps you make smarter decisions about your brand content and platforms. It tells you what to double down on and what to refine.

Especially when you’re thinking of repositioning or rebranding, data is key. Don’t just follow trends blindly. Know your audience. Listen to what they’re saying and not saying. Know your best-performing platforms and content types.

With the rise of AI, data collection has become easier and more efficient. Use tools to analyze your brand performance, monitor engagement, and understand your audience behavior.

Data helps you grow. Use it.

In Conclusion

So those are five mistakes that rising or personal brands often make. These are areas you need to refine, maximize, and work on consistently to push your brand forward:

1. Breaking the self-belief barrier.
2. Avoiding the perfect persona trap.
3. Telling your real story, not just showing success.
4. Engaging in real-world networking.
5. Tracking your brand with the right data.

Keep building. Keep helping people. Stay true to your values.

If you need any of my resources, I have tons of books on branding—available digitally. Just search for Bernard Kelvin Clive anywhere books are sold.

If you’d like to book me for speaking, coaching, or consulting, feel free to email me at bernardkelvinclive@gmail.com. I’d be happy to help you grow and refine your brand.

The best is yours.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Today, we’re taking a fresh scoop into one intriguing aspect of the Silent Brand series. And yes—if you’re curious to dive deeper, grab a copy of my latest book UnGoogleable Brands, available on Amazon and all major digital platforms in audio, eBook, and print.

Now here’s the thing: not everyone wants the spotlight. Some prefer to build powerful, profitable brands from the shadows—business introverts, if you will. They lay low, speak less, but make moves that matter. They carve out careers that serve both their needs and those of others, all while staying impactful and relevant.

If that sounds like your vibe, then let’s dive in. Below are a few career paths for silent brand builders—roles you can explore, skill up for, get certified in, and pursue with purpose.

Some of the most powerful professionals work quietly, earning big while staying behind the scenes. If you prefer making an impact without the need for constant visibility, there are careers where your skills can shine—without being the face of a brand.

Now, I’m going to share eight high-paying careers where you can build a strong silent brand while working in the background. If you’ve got what it takes, these could be game-changers for your career.

So, buckle up, because we’re getting into it!

1. Ghostwriters

Let me start with something most people don’t realize: ghostwriters get paid very well. And yes, I know this first-hand! I’m one myself.

Globally, ghostwriters earn anywhere from $20,000 to $100,000 per project, with top-tier professionals securing six-figure or even million-dollar deals. For example, J.R. Moehringer, the ghostwriter for Prince Harry’s memoir Spare, was reportedly paid millions for his work.

What Do They Do?

Ghostwriters create books, speeches, articles, and other content for politicians, executives, celebrities, and influencers—but their names never appear on the final product.

If you love writing and don’t mind staying anonymous, this could be your dream job.

2. Voice Actors (Animation)

Who doesn’t love cartoons? Ever wondered who gives those characters their voices? That’s where voice actors come in.

Voice actors typically earn between $100 and $500 per hour, but established industry veterans, like Nancy Cartwright (Bart Simpson), command six to seven figures per season.

What Do They Do?

They bring animated characters to life in TV shows, movies, video games, and commercials. It’s not just about having a good voice—it’s about delivering personality, emotion, and authenticity.

If you have a great voice and love performing, this could be your way to make money while staying behind the scenes.

3. Stunt Performers

Ever watched an action movie and thought, “Wow, that was intense!” Chances are, the actor wasn’t doing those stunts—a stunt performer was.

Stunt performers typically earn $50,000 to $200,000 per year, but those working in big-budget films can make over $250,000 annually.

What Do They Do?

They execute car chases, fight sequences, explosions, and death-defying jumps to make movies and TV shows more exciting.

If you have athletic skills and love adrenaline, this could be your calling.

4. Crisis Management Experts

Imagine being the person companies call when everything goes wrong—a PR disaster, a corporate scandal, or a major crisis.

Crisis management experts earn $100,000 to $500,000 annually, but top-tier consultants working with Fortune 500 companies can charge millions in retainer fees.

What Do They Do?

They manage corporate image, legal crises, and media fallout, ensuring a brand’s reputation stays intact.

If you’re calm under pressure and great at solving problems, this could be the job for you.

5. Ethical Hackers

In a world where cybersecurity threats grow daily, ethical hackers are in hot demand.

Ethical hackers typically earn between $80,000 and $300,000, but those working for major tech firms and government agencies can earn up to $500,000 per year.

What Do They Do?

They test security systems to prevent cyberattacks, working for governments, banks, and Fortune 500 companies.

If you’re great with computers and love problem-solving, this career offers huge earning potential.

6. Political Strategists

Politics runs the world, but it’s not the candidates who make all the moves—it’s their strategists behind the scenes.

Political strategists earn $100,000 to over $1M, with top advisors in presidential campaigns making millions per election cycle.

What Do They Do?

They develop campaign strategies, craft political messages, analyze voter behavior, and manage election campaigns.

If you love strategy and politics, this career gives you influence—without the need for public exposure.

7. Intelligence Analysts

Have you ever wondered how governments and corporations make high-stakes decisions? Intelligence analysts are the ones pulling the strings behind the scenes.

They earn $70,000 to $200,000 in government roles, but private-sector intelligence analysts in corporate risk assessment can earn $250,000+ annually.

What Do They Do?

They collect and analyze classified information, security threats, and geopolitical risks to inform critical decisions.

If you’re good at research and analysis, this career lets you work discreetly in high-powered industries.

8. Crisis Negotiators

Picture this: You walk into a hostage situation, a corporate dispute, or an intense conflict where lives (or millions of dollars) are at stake. Crisis negotiators are the people who bring things back from the edge.

They earn $70,000 to $200,000, but top experts, like Chris Voss, now charge $25,000+ per session training executives in negotiation techniques.

What Do They Do?

They use psychology, communication, and conflict resolution skills to de-escalate dangerous or high-pressure situations.

If you have strong persuasion skills and can stay calm under pressure, this career is both thrilling and rewarding.

Why Choose a Silent Brand Career?

These careers aren’t for everyone. They require skill, strategy, and discretion. But if you want to make serious money without chasing the spotlight, these paths could be perfect for you.

Each of these professions allows you to build a powerful personal brand while remaining behind the scenes. You’ll deliver exceptional value, earn top dollar, and make a meaningful impact—without seeking fame.

Your Next Steps:

✅ Pick a career that fits your skills & interests.

✅Sharpen your expertise through training or self-learning.

✅Network strategically—silent success comes from the right connections.

These careers might be the perfect fit if you want to make an impact and get paid well—without chasing fame. Which one speaks to you?

So, pick one, explore, and go make it happen! Remember, I am your brand and publishing consultant; talk to me.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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“A business without customers is just a hobby with expenses.” – Bernard Kelvin Clive

Today, we continue our series on customer care, customer experience, and handling negative feedback. This is especially vital for small business owners and brands who want to build and sustain a cordial relationship with clients. Businesses thrive on clients—without them, there is no business. That’s why every single customer should be treated like gold.

There are many instances where businesses fall short, and these shortcomings must be addressed. In the previous article, I shared some personal experiences with vendors and clients, and how I handled them. That piece sparked a lot of conversation—others shared similar stories, especially from the entrepreneurship ecosystems in Ghana and Nigeria. So, let’s get into some of those insights and lessons.

The Customer Care Shift: From Humble to Haughty

Most small business owners start off strong with customer care. When they’re just launching, their focus is on gaining traction. By default, they treat their first clients well—polite, patient, and attentive.

“Please buy from me.”
“Try my product or service.”

These are common initial pleas. The tone is warm and welcoming. That behavior is often the reason they get their first few loyal customers.

But here’s the problem: once they begin gaining popularity—especially online with digital followers—their attitude shifts. The very people who helped elevate their brand suddenly start receiving less attention or, worse, are disregarded. I call this the celebrity stage. It’s the point where some brands think they’ve “arrived.”

When Complaints Are Met with Disdain

If a customer complains about a service or product that didn’t meet expectations, that feedback should be seen as an opportunity to grow. But what often happens? Customers are treated with disdain.

It’s worrying, especially when the very customers being disregarded are the ones who helped build the brand’s foundation. Businesses should never forget their “first love”—those early patrons who gave them a chance when nobody else did.

Create a category for such customers. Recognize them. Honour them. Treat them with intentional respect and benefits. They are your core tribe.

The Price Trap: When Growth Pushes Old Clients Away

Another issue arises when businesses start pricing their products or services higher after gaining some traction. Again, there’s nothing wrong with charging what you’re worth. However, a strategic pricing model should still exist—especially for your early supporters.

Offer loyalty bonuses or discounts. These clients held the fort for you. They shared your posts. They referred people. They were your marketing department before you had one.

If your pricing suddenly becomes exclusive and unreachable to your early adopters, you’re essentially pushing them out. That’s not how sustainable business is done.

Put customers in different categories and serve them accordingly. If growth is overwhelming, delegate. Employ systems or people to handle parts of your customer relationship management. Use tools to automate and streamline. Numbers can overwhelm, yes—but systems can balance the load.

The Cost of Disregard: Real Stories That Hurt

Let me share some real-life stories that reflect these challenges.

Worlanyo’s Disappointment: From Supporter to Ignored

Nanyi Wolanyo, a clinical psychologist and a member of a mentorship group I’m part of, shared how she supported startups and friends in business by buying from them and referring clients to them.

At some point, however, these businesses began ignoring her. She would place orders and get no responses or delivery. This really hurt her.

She said, “You were the same people who begged us to buy from you. Now you’re acting like you don’t need us.”

That is a trend that must be addressed. If you’re growing and cannot manage everything, communicate clearly. But never disregard those who held you down when you were nothing.

Richmond’s Story: A Broken Promise and Broken Trust

Richmond Asuah Nkansah, a public speaker, shared his painful experience with a photographer he hired for a funeral. He had paid part of the fee in advance and finalized all plans.

On the day of the event, the photographer called with an excuse—no vehicle to get to the venue. Richmond tried to offer alternatives, even helping him figure out a way to get there. But the photographer never showed up.

That failure disrupted a sacred event and deeply affected the trust and flow of the day. When you break promises to clients, you break the brand. A single act like this can cost years of goodwill.

Mary’s Case: Poor Treatment Over a Delayed Product

Mary Akosua Addai(Akosua Swagga) also shared her ordeal. She ordered a product from Nigeria to Ghana through a known transport service. Delivery was promised within a week. She even extended the grace period to two weeks. A month passed—still no product.

When she called the vendor to inquire, she was met with disrespect and shouting instead of apologizing. Eventually, when the product arrived, she visited the transport office to file a complaint. The owner dismissed her feedback entirely.

This is how businesses lose long-term customers. A simple apology and effort to fix the issue would have restored some trust. Instead, pride and poor communication cost them a loyal customer.

When Pride Enters, Customers Exit

What do all these stories have in common? Pride. Once businesses start gaining some attention, they forget where they came from. They stop seeing the individual behind the sale. But business is always personal.

If your systems are breaking down due to growth, fix your systems, not your attitude. Feedback—especially negative ones—should be seen as gold. They are the keys to improving, adapting, and evolving.

Practical Tips for Sustaining Growth Through Customer Care

Here are a few practical actions MSMEs and brands can take to ensure longevity through good customer care:

1. Categorize your clients – Segment them into early adopters, new leads, loyal repeat buyers, etc.
2. Maintain personalized pricing and rewards – Offer long-time clients discounts or early access.
3. Automate customer care – Use CRM systems or customer service platforms to manage queries and complaints.
4. Delegate communication – If you can’t do it all, assign someone who can speak for your brand with respect and empathy.
5. Always respond to feedback – Whether good or bad, show that you’re listening.
6. Apologize when you go wrong – A simple “we’re sorry” goes a long way.
7. Keep improving – Build on feedback to deliver better service continuously.

Hold the Customer in High Regard

The same way you treated clients when you had just two orders a month should be the same way—or even better—when you’re doing 200.

Never let pride, pressure, or popularity make you forget the human behind the invoice. Every customer matters. Every feedback counts. The clients paying small amounts today might be the ones recommending you to the big contracts tomorrow.

Let’s raise the bar on how we treat clients in our local business spaces. Let’s build systems and structures that preserve trust, not just increase profits.

Go back to the drawing board, check where you fell short, and do better. That’s how we build lasting brands.

Now, it’s your turn. What has been your experience, and how can you make things better?

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Handling Mistakes and Feedback

“You can’t advance if you can’t be advised.”— Bernard Kelvin Clive

Feedback is important, especially for entrepreneurs, solopreneurs, micro, small, and medium enterprises (MSMEs), and personal brands. Over the past decade, I have interacted with many entrepreneurs, business owners, solopreneurs, and freelancers in various ways. One of the challenges we often face is handling feedback effectively.

Firstly, accepting feedback and working with it are two different things. I’ll share a couple of stories to illustrate this point.

Learning from Mistakes: A Printing Incident

As a publishing consultant helping entrepreneurs, business owners, and freelancers write and publish books, my partner and I once worked on a book project. We got the book printed, only to realize later that there were errors—what we call the “printer’s devil.” These mistakes were not in the original manuscript we sent for printing. Somehow, they appeared in the final product. We had printed a thousand copies. Given the costs involved, what were our options? Could we simply tell the author it was a mistake and ask for understanding?

Instead, my partner quickly arranged for the exact copies to be reprinted. It was costly, but we had to get the job done.

A Printing Error for a Charity Project

In another instance, a client informed us that their printing project was for charity work, meaning there was no profit involved. Given this, my partner and I decided to offer the service at production cost as a sacrifice. It was a tough financial decision, but we believed in the cause.

We rushed the job due to the short turnaround time, and unfortunately, the client sent the wrong file for printing, because there had been a series of corrections made to the original content. When the client received the copies, it was too late to make corrections. The client was understandably upset, even though the mistake was minor.

Although the situation was frustrating, we had to take responsibility. The client demanded a reprint. We attempted to negotiate, offering a refund instead, but the client refused. Ultimately, we reprinted the entire batch, even though it was a costly mistake.

These incidents highlight that mistakes can happen in business, no matter how meticulous we are. What matters is how we handle them.

Handling Negative Feedback as a Business Owner

One of the biggest challenges entrepreneurs and business owners face is dealing with negative feedback. If you consistently operate at a high level, delivering excellent products and services, receiving a negative review can be shocking.

Many business owners feel personally attacked when they receive criticism. When most of your customers are praising your work, it can be difficult to accept that someone is dissatisfied. However, ignoring negative feedback can harm your brand in the long run.

A Case of Poor Customer Response

I once encountered a lady who made high-quality handmade footwear. Her products were beautiful and well-crafted. I had purchased from her before and was always satisfied. However, on one occasion, I ordered a pair that turned out to be substandard. The material seemed defective, possibly due to exposure to heat or poor-quality fabric.

When I brought this to her attention, she became defensive. Instead of acknowledging the issue, she flatly told me to return the product in a dismissive tone. I explained that I had been a loyal customer and had always recommended her work, but this time, the product was below standard. Still, she was unwilling to listen.

Because of her response, I decided to stop doing business with her. While I might still refer people to her if they asked, I no longer felt comfortable recommending her proactively. This is an example of how not to handle customer complaints.

The Right Way to Handle Feedback

As business owners, we must pay attention to every piece of feedback, whether positive or negative. Even if most clients praise our work, it only takes a few unresolved complaints to harm our reputation. If a long-time customer raises an issue, it is important to listen and act accordingly.

When you receive feedback, consider the following steps:

1. Assess the Validity of the Feedback – Is the complaint legitimate? If so, acknowledge it.
2. Determine Whether Immediate Action Is Needed – If it is something that requires urgent attention, fix it right away. If it is an issue that can be addressed later, note it for future improvements.
3. Evaluate the Impact on Your Business – Will implementing the suggestion improve your business model, products, or services? If yes, take steps to integrate the changes.
4. Communicate with the Customer – Thank them for their feedback and assure them that their concerns are being addressed.
5. Maintain Professionalism – Even if the complaint is frustrating, responding with professionalism preserves your business reputation.

Why Many Entrepreneurs Struggle with Negative Feedback

Many MSMEs, entrepreneurs, and freelancers struggle to accept negative feedback because they take it personally. Instead of seeing it as an opportunity for improvement, they feel attacked and become defensive. This mindset can be detrimental to business growth.

If you find yourself reacting negatively to criticism, take a step back. Remind yourself that customer feedback—both positive and negative—helps your business grow. Even when feedback is harsh, there may be valuable insights hidden within it.

Long-Term Benefits of Handling Feedback Well

Effectively managing feedback improves customer satisfaction and enhances your business reputation. When customers see that their concerns are taken seriously, they are more likely to remain loyal. A good feedback system also helps you refine your products and services over time.

Consider these benefits:

1. Increased Customer Loyalty – Customers appreciate businesses that listen and improve.
2. Stronger Brand Reputation – Handling feedback well shows professionalism.
3. Opportunities for Innovation – Some complaints reveal gaps in your service that, when addressed, can lead to new business opportunities.
4. Better Business Growth – Continuous improvement keeps your business competitive.

Business owners, entrepreneurs, and freelancers need to refine their approach to handling feedback, especially negative feedback. It is not enough to focus on the praise we receive—we must also listen to constructive criticism.

Think about how your business currently handles feedback. Are you open to suggestions, or do you dismiss negative reviews? How can you improve your response to ensure that customers feel valued and heard?

Take time to reflect on these questions and consider how you can strengthen your feedback mechanism. Doing so will not only protect your brand but also set you up for long-term success.

Lessons Learnt:

1. Feedback Helps You Grow – If you run a business, listen to feedback to keep improving. If you do this well, you will get better and your business will also get better.
2. Mistakes Will Happen, But Fixing Them Matters – Truth be told, no business is perfect. Admitting mistakes and correcting them earns customer trust.
3. Not Everyone Will Be Happy – No matter how good your product or service is, some people will complain. How you respond can keep or lose customers.
4. Getting Defensive Can Hurt Your Business – Arguing with customers or ignoring complaints can drive them away and harm your reputation.
5. Have a Plan for Handling Complaints – Look at complaints fairly, decide what to do, respond politely, and use feedback to improve.
6. Good Customer Service Keeps Customers – One bad experience can make a customer leave. Treating them well makes them stay.
7. Criticism Can Lead to Better Ideas – Negative feedback can show what needs fixing, helping your business grow.
8. Handling Feedback Well Builds a Good Name – Businesses that deal with complaints properly earn trust and keep customers loyal.

Now, it’s your turn, I’m sure you might have had similar encounters. What did you do about it, and how did you handle that?

Let’s keep improving and bettering our best!

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

View Details

In this article, we’re looking at trends and traditions—the dangers of following trends blindly and the risks of sticking to traditions when the signs are clear for a transition.

In it right?

In a small business management group, we discussed the content we share for an organization whose portal we manage. One of the interns suggested that we should run the captions in a particular way because they had seen several similar organizations using the same pattern. I paused for a moment and then told them that just because others are following a particular pattern doesn’t mean it’s the right fit for us.

Firstly, it doesn’t mean it’s right. What they are doing may be completely wrong. Just because they are screaming and shouting doesn’t mean we should also scream and shout to get the attention of our audience. We need to run our content through a set of filters to ensure that what we produce aligns with the brand we are working on. Blindly following trends is dangerous both for business owners and brands. The fact that something is trendy doesn’t mean we should all jump on it.

That said, there is a time for leveraging trends. However, for brands to stay on the right path and maximize exposure, they must always have standards and metrics to work with.

Brand Alignment: Does the Trend Fit Your Identity?

When something is trending and we want to follow it, the first check we need to run is what I call brand alignment. What is trending at the moment? For example, everyone is using voiceovers and dancing on TikTok. But is that something that aligns with our brand strategy, values, and signature?

Does it fit with the kind of audience we want to impact? If it doesn’t align in any way—regardless of its reach and impact—or if we can’t find a way to align it with what we stand for, then we must uncheck that trend.

Brand Values: Staying True to What You Stand For

The second filter to apply is brand values. Every brand, whether a solopreneur, MSME, or large corporation, has values. What are your brand values? Authenticity? Honesty? Integrity?

If a trend violates your core values, then it’s not something you should follow. Just because people are craving certain types of content doesn’t mean you should feed them with it. Staying true to your values ensures long-term trust and credibility.

I recall a conversation with a few friends about different types of brands. We observed some individuals skyrocketing in their industries by adopting certain methods. Someone asked why we weren’t trying those methods. We all laughed because we knew what we stood for. Our brand values were based on honesty and authenticity.

Yes, others were succeeding, but for us, it didn’t align. Just because people are making money from a certain trend doesn’t mean we should follow suit. There’s something within a person’s core that tells them when something doesn’t feel right. We can make millions, yes, but if it doesn’t sit well with our conscience, then it’s not worth it.

Ethics: Is It Right or Wrong?

The third filter is ethics. Some believe that to break through in business, you need to be ruthless and relentless—doing wild and crazy things to gain attention. But even amid that, you need to step back and ask yourself: Is this ethical?

Are you violating certain principles or values? Are you twisting arms, misleading people, or engaging in deceptive marketing just to sell products and services? If something is unethical, no matter how successful it appears, it is not worth the compromise.

Every business or industry has its code of conduct and ethics. Journalists, public speakers, PR professionals, and content creators all have ethical standards to uphold. Violating these ethics for the sake of trends can be damaging in the long run. Yes, others may disregard ethical standards to trend, but if you filter your decisions through these values and realize they don’t align, then it’s best to avoid them.

When to Leverage Trends

On the flip side, not all trends are bad. If after filtering a trend through brand alignment, values, and ethics, you find that it doesn’t violate your principles, then you can leverage it.

1. If it aligns with your brand, go for it.
2. If it upholds your values, embrace it.
3. If it adheres to ethical standards, make the most of it.

When all these criteria check out, you can confidently integrate a trend into your strategy. You can experiment with new ideas while ensuring they align with your long-term brand positioning.

The Dangers of Abandoning Traditions

While trends can be useful, abandoning traditions completely can also be risky. Brands that have grown to a certain level must maintain the standards and principles that have kept them successful.

Recently, I saw a top government institution engaging in the same content style as less reputable organizations—turning serious matters into memes and jokes. It was shocking. A government institution should maintain a level of decorum and authority. They shouldn’t dilute their brand just to trend.

Sometimes, the masses are moving in a certain direction, but that doesn’t mean they are always right. Just because something is popular doesn’t mean it is good for your brand. Evaluate it critically before making a move.

Striking a Balance: Merging Trends and Traditions

As brands and businesses seek to grow, it is crucial to avoid blindly following trends just because they are happening. At the same time, holding on to outdated traditions without recognizing necessary transitions can also be detrimental.

There must be a balance—a blend of the old and the new. We must learn to integrate new and effective strategies while staying true to our brand’s core principles. This is how businesses stay relevant without losing their identity.

Legacy: Building for the Future

Beyond trends and traditions, consider legacy. What kind of brand legacy are you building for the next generation? Are you creating something that will last, or are you merely chasing short-term fame and profit?

Legacy matters. Your service, products, and brand should not only serve people today but also impact generations to come. A strong brand does not chase trends aimlessly—it builds a reputation that lasts.

Final Thoughts

So, as you grow your business, go through this checklist:

1. Brand Alignment – Does this trend align with your brand’s vision and values?
2. Brand Values – Does it uphold your principles and integrity?
3. Ethics – Is it morally and professionally acceptable?
4. Legacy – Will this contribute to long-term success and impact?

If a trend checks all the boxes, you can leverage it alongside your traditions to push your business forward. If not, then it’s best to leave it behind.

The key is balance—knowing when to innovate and when to preserve traditions. I’m positive if these things are done right, you can scale your brand, remain authentic, and create a lasting impact. Let’s do things right, serve the community with integrity, and build something meaningful that future generations will be proud of.

Download copies of the recommended books below.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Today, I want to begin a series under the theme Gifted but Gated in the context of career growth. Some years back, I worked for a school, helping with technological advancements and supporting students. I did this for a number of years, but by my third year, I felt like this isn’t it. I needed to move on, to pursue something that was more aligned with my passions.

Well, sometime back, a colleague of mine, someone I went to university with, called me. During our conversation, we reflected on my career path and what I do now as a publishing consultant and author. etc. She was in the exact situation I was in years ago—working in a school, doing what she could, but feeling stuck. She felt it was time to move on, but she wasn’t sure what steps to take. She was eager to leave but didn’t know how to transition.

I shared a few strategies with her, and as we ended the call, I realized how common this situation is. So many people find themselves trapped in career paths that don’t align with their passions or full potential. I once saw a quote that said: If you don’t build your dreams, someone else will hire you to build theirs. Another version of this idea suggests that a job is the “opium” given to us to forget about our dreams. These words resonated deeply with me.

The Gate of Career Systems

Many of us are truly gifted, but we are gated—held back by systems. The first gate is the system itself, whether it’s an educational system or a career path that limits growth. The typical process for many is simple: complete university, do national service, look for a job, and then build from there. Because jobs are scarce, people tend to settle. The goal becomes job security rather than personal fulfilment.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon This is how people end up taking whatever job is available, just to get a salary. They accept it because it allows them to put food on the table, compete socially, and say, I have a job. But in the process, they forget to be intentional about career growth.

Some organizations are structured in a way that makes it difficult to rise. The work may not be challenging, but the salary is enough to survive. Over time, people realize their potential is far greater than what they are doing, yet they remain stuck. If you find yourself in such an environment, it’s important to have an exit strategy.

Otherwise, you might stay for decades, only to look back and realize the years have passed, your passion has faded, and you’re no longer growing. Some people start with excitement, but by their third or fourth year, they begin to question everything. Others stay in the same system for 10 years or more, only to regret it later.

Recognizing When You’re Stuck

If you feel stuck in your career, ask yourself:

• How did I get here?
• Did I choose this path, or did it just happen?
• Was this job once fulfilling, but now I’ve outgrown it?
• Have I developed skills that I’m not utilizing?
• Is my salary capped, with no potential for growth?

These questions help you identify whether it’s time to move on. Many people feel restless because they know they can do more. They’ve built their skills and developed wings to fly, but their job keeps them grounded.

If you don’t take action, you might end up settling because of job security. Some workplaces offer certain benefits that make it hard to leave. But you must ask yourself if these perks are worth sacrificing your true potential.

The Path to Breaking Free

If you recognize that you’re in a gated career situation, here’s how to break free:

1. Start Planning Early

Don’t quit on impulse. If you want to move to the next level, you need a solid plan. If you’re considering starting a business or pursuing a side hustle, build it up while you’re still employed. Make sure it’s generating enough income to sustain you before you make the leap.

2. Save for Transition

One of the things I did before leaving my job was saving enough money to survive for six months to a year without a salary. This gave me the financial cushion I needed to focus on my next move without unnecessary stress.

3. Grow Your Side Hustle

If you have a side hustle, invest more time into it. Moonlight—work extra hours to develop it. Push it to a level where it can sustain you before you quit your full-time job. Many of my friends have done this successfully, and I followed the same approach.

4. Analyze the Data

Pay attention to the numbers. If your side hustle is growing steadily and bringing in consistent income, that’s a good sign that it may be time to transition. If the numbers are promising, then you can start thinking about making it your main source of income.

5. Seek a Better Opportunity

If entrepreneurship is not your goal, consider looking for a better job that offers more room for growth. Work on your CV, upgrade your skills, and start applying for positions that align better with your strengths and passions.

6. Invest in Continuous Learning

Sometimes, the key to breaking free is acquiring new skills. Taking an extra certification or furthering your education could position you for a better role. If you want to move up in your career, invest in knowledge that will make you more valuable.

7. Find Mentors and Advisors

One thing that helped me was speaking to people who had already been through what I was experiencing. My colleague reached out to me because she knew I had been in the same situation. You need mentors, coaches, or career advisors who can help you navigate your transition.

The Cost of Staying Stuck

Staying in a job that limits your growth does more harm than good. If your workplace does not challenge or excite you anymore, and you find yourself dragging your feet every morning, it’s time to reevaluate. If you’re not careful, you’ll wake up one day realizing that you spent years doing something that never truly fulfilled you.

A job should not feel like a prison. If it does, then it’s time to make a move. Staying in a place that does not harness your full potential will only lead to frustration and wasted talent.

Make the Move

Are you gifted but gated? Are you stuck in a system that is holding you back? If the answer is yes, then it’s time to start planning your way out.

Don’t let comfort keep you trapped. Think about the strategies I’ve shared, apply them to your situation, and take action. Go for it!

Let me know if this has been helpful. I wish you success in your chosen field. Rise up, break free, and don’t let anything gate your potential!

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Entertainers Seek Likes. Entrepreneurs Seek Leads.

Have you ever posted something online and received thousands of likes but saw no real business growth?

In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, if you’re serious about building a brand or growing a business, you must focus on the right metrics.

The Fundamental Difference

Entertainers crave likes. Entrepreneurs crave leads.

Entertainers go after likes. Entrepreneurs go after leads.

This distinction is so critical for one’s success in the digital ecosystem. If you position yourself as someone who simply follows the trends, chasing followers and social media virality without a solid plan to monetize your efforts, you may miss the essence of doing business in this digital age.

Positioning Yourself for Growth

You need to decide: Are you merely entertaining people for likes, or are you strategically positioning yourself to generate leads? Having a post go viral with thousands of likes means little if it doesn’t translate into something tangible.

Consider this—some people have massive engagement on their posts, but it doesn’t lead to anything meaningful. It’s just entertainment. There’s no clear call to action, no structured pathway for conversion. On the other hand, entrepreneurs—real business-minded individuals—focus on monetization. They seek leads, not just visibility.

The Power of Leads Over Likes

Great entrepreneurs understand this concept. You may see their posts getting fewer likes, but behind the scenes, they are generating leads and converting them into paying customers. That’s the mindset small business owners, entrepreneurs, and personal brand builders must adopt.

Your goal should be to provide value, help, and impact lives. But at the backend, there should be a system that constantly generates leads, allowing you to monetize what you do and scale your business.

If you focus only on likes, you may end up with a massive following that doesn’t contribute to your financial growth. That’s why you must shift your focus.

The Business Behind the Content

If you’re an entertainer—creating funny videos, skits, or viral content—that’s great. But what’s the business behind it?

Do you have a long-term plan? Do you want to be a stand-up comedian? Do you intend to monetize your content through brand deals or advertisements? Without a structured strategy, you’ll simply be another content creator hoping for recognition instead of someone strategically building a business.

Thinking Like an Entrepreneur

Instead of just posting and hoping for likes, think like an entrepreneur:

• How can I generate leads from my audience?
• Do I have a landing page to collect emails?
• Do I have a lead magnet to attract potential customers?
• Do I have a team that helps me convert engagement into sales?
• Am I building a system that works beyond social media views?

When you start thinking this way, you’ll realize that every piece of content should have a backend strategy. It’s not just about putting content out there; it’s about building a system that converts engagement into income.

I’ll share three examples from Ghana to illustrate a key difference: entrepreneurs seek leads, while entertainers seek likes.

First, comedian Parrot Mouth, a Christian comedian, runs the Laugh It Off program two to three times a year. While he has a social media presence, he doesn’t rely on online clout to sell tickets. His visibility helps, but he has a solid system that ensures tickets are sold and venues are booked in advance. That’s the difference—a business strategy behind his online presence.

Having a social media following is great, but without a system to generate leads and convert them into sales, it’s just vanity. Your presence should work for you, not just make you visible.

Another example is Dr. Jeff Bassey, who runs ILS International Leadership and Strategy Institution. He has trained corporations, institutions, and multinationals for years. If you check his Facebook presence, he shares deep, insightful content, but his posts don’t always get high engagement. Yet behind the scenes, his business thrives because he has a system in place to secure clients. Many with massive online influence don’t achieve a fraction of his success.

This is the key: online presence is important, but without a business strategy, it’s just noise. You need a system that converts visibility into value. Otherwise, you’ll be seen but not impactful.

A third example is BigGodwin. He blends strong Facebook visibility with an actual business strategy. His large following isn’t just for show—it feeds into his brand and businesses. He’s not just sharing content; he’s using his presence to grow his enterprise and help others do the same.

The lesson? Don’t just chase likes—build a system that turns visibility into leads and sales. That’s how you grow a sustainable business beyond digital hype.

Building a Lead Generation System

Here’s how to position yourself:

1. Create a Lead Magnet: Offer something valuable in exchange for contact information (e.g., a free guide, webinar, checklist).
2. Use a Landing Page: Direct traffic to a page where visitors can sign up for more valuable content.
3. Automate Engagement: Have a system in place—such as email marketing or chatbots—to follow up with leads.
4. Monetize Beyond Social Media: Sell digital products, offer consultations, create online courses, or promote affiliate products.
5. Track and Measure Success: Monitor how many leads you generate daily, weekly, or monthly, and refine your strategy accordingly.

The Key to Sustainable Success

If you remain focused on chasing likes, you’ll become just another entertainer, hoping for a breakthrough. But if you shift your mindset to generating leads, you’ll start building a sustainable business.

Make it a goal:

• How many leads can I generate today?
• How can I convert my audience into clients or customers?
• What strategies can I implement to monetize my influence?

As a personal brand, solopreneur, or business owner, think beyond just engagement. Focus on strategy, impact, and monetization. Whether through affiliate marketing, selling products, or offering services, positioning yourself for financial growth should be a priority.

I hope this helps! Let me know your thoughts.

Want to turn your influence into income? Start with my branding books—search ‘Bernard Kelvin Clive’ on Amazon or Google.”

You can grab a copy of my latest book ‘Ungoogleable Brands: The Rise of the Silent Brands’

The best is yours.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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7 Toxic Customer Types You Need to Spot Before They Cost You

Running a business? You’ll meet all kinds of customers. Some are easy; others, not so much.

I’ve seen it all. Over time, I noticed some customers needed extra care. For example, those who always change their minds or expect everything for free. They can really test your patience.

Not every customer is the same. Some boost your business, while others just waste your time and energy. Spotting tricky customers early saves you stress and keeps your business safe. Imagine having to redo work because someone changed their mind at the last minute. Frustrating, right?

Knowing how to handle different types helps a lot. You learn to focus on the good ones—the ones who value your effort and pay on time. These are the customers that keep your business thriving.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon Here are seven types of customers (plus one) to be cautious about, along with tips on how to handle them effectively.

• The Know-It-All

These customers believe they are experts in everything. They walk into your office or store acting as if they know more than you—despite having little to no experience. They’ve read a few articles online or watched some YouTube videos and now think they can dictate how you should do your job.

I once had a client who wanted a digital service but insisted on controlling the entire process, even though he lacked technical expertise. When I recommended the right approach, he resisted—until he eventually realized he needed to trust the expert.

These customers can be frustrating, but the key is to stay patient and firm. Politely remind them why they sought professional help in the first place, and guide them toward trusting your expertise.

1. The Braggart

Closely related to the Know-It-All, the Braggart loves to talk big. They boast about their wealth, connections, and past experiences—often mentioning how they’ve used premium products or services elsewhere.

“Oh, when I was in London, I used something just like this.”

“I have no problem paying for quality; money isn’t an issue.”

But when it comes time to actually buy, they either hesitate, bargain endlessly, or disappear. They talk big but act small when it’s time to commit.

How to handle them? Don’t be swayed by their words—only action matters. If they are serious, they will pay. If not, don’t waste time entertaining their exaggerations.

1. The Sly Customer

These are the tricksters—the ones who always try to outsmart you. They might:

– Place an order but delay payment indefinitely.

– Pretend they didn’t receive the product or service as agreed.

– Request free extras disguised as “small favors.”

– Disappear when it’s time to settle their bills.

Some will even send fake inquiries just to gather information and later use it elsewhere.

To deal with them, set clear policies upfront. Request deposits before starting work, verify payments before delivery, and always keep records of transactions.

1. The Oliver Twist (Invoice Takers & Perpetual Bargainers)

This type of customer always wants more—more discounts, more invoices, more negotiations.

– The Invoice Takers: They frequently request invoices but never actually buy anything. They collect quotes from multiple businesses, comparing prices endlessly without any real intent to purchase.

– The Perpetual Bargainer: No matter how fair your pricing is, they always ask for a discount. They pressure you by comparing your prices with cheaper alternatives or insisting they deserve special treatment.

While occasional bargaining is normal, these customers make it a habit. They undervalue your work and try to get the lowest price possible, sometimes at the expense of quality.

How to handle them? Be firm about your pricing. Offer structured discounts only when necessary, but make it clear that your value comes at a price. If they continue to waste time, it’s best to move on.

1. The Indecisive Customer

These customers struggle to make decisions. They browse endlessly, ask countless questions, and still leave without buying. Even after purchasing, they second-guess themselves and might ask for changes, refunds, or replacements.

They might say:

“I think I want this… or maybe that one instead?”

“Let me sleep on it and get back to you.”

Dealing with them can be exhausting. The best approach is to limit their choices and guide them toward a decision. Offer recommendations instead of overwhelming them with too many options. If they still hesitate, set a deadline for their response.

1. The “Good Samaritan”

At first, these customers seem generous and easygoing. They are willing to spend—but only on extras, not on the main product or service you offer.

For example, if you sell software with premium features, they’ll happily pay for add-ons but refuse to buy the core product. If you run a training program, they’ll pay for the workbook but not the actual course.

They want to appear supportive, but in reality, they are not investing in what truly matters. To handle them, steer the conversation toward the essential product or service. Emphasize its value before introducing any extras.

1. The Lazy Daisy

These customers can frustrate you because they refuse to read instructions, labels, or product descriptions.

– The price is clearly displayed, but they still ask, “How much does this cost?”

– A step-by-step guide is provided, but they ask, “How do I use this?”

– A FAQ page answers their concerns, yet they call for explanations.

They need constant hand-holding, making interactions longer than necessary. To manage them, keep your responses short and direct them to the information they need. If they continue asking the same questions, remind them to refer to the provided materials.

1. The Last-Minute Rusher (The Gate-Crasher)

These customers always show up at the last possible moment, expecting special treatment.

– They demand urgent service but refuse to pay extra for the rush.

– They appear just after a promo has ended and insist they should still get the discount.

– They message you late at night or on weekends, expecting immediate responses.

“Oh, I didn’t know the promo ended! Can’t you make an exception for me?”

“I need this delivered by tomorrow. Can you make it happen? I’ll pay the same price.”

They assume their urgency should be your priority, regardless of how inconvenient it is for you.

To handle them, set clear deadlines and rush fees. Make it known that promotions have strict expiration dates and that urgent work comes at a premium. If they insist on bending the rules, politely stand your ground.

These 7+1 customer types—The Know-It-All, The Braggart, The Sly, The Oliver Twist, The Indecisive, The Good Samaritan, The Lazy Daisy, and The Last-Minute Rusher—can make business challenging. But with the right strategies, you can minimize stress and protect your time and resources.

Key Takeaways:

✔️ Set clear boundaries and policies.

✔️ Don’t be afraid to say no to time-wasters.

✔️ Focus on customers who truly value your products and services.

Not every customer is worth the effort. Choose wisely, and your business will thrive!

As you build your business, learn to identify these customer types quickly. Set clear policies, communicate expectations upfront, and don’t be afraid to walk away from a deal that feels unbalanced. The right customers will value your time and expertise, making your business journey smoother and more rewarding.

Now, grab a copy of these books.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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The ten times ten strategy: creating a silent brand army

“True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive

Today, I continue with the emergence of silent brands. Businesses and brands doing remarkably well but unseen in the digital sphere, devoid of clear signs or online presence.

We will use a strategy similar to how several multilevel marketing (MLM) functions.

Using the (MLM), approach in recruiting and building a team, their conventional wisdom such as “bring x number of people, and they will bring x number, in that order” is widely used.

Similarly, we will be using a methodical, scalable technique that will enable us to acquire a presence in the market even without great visibility, therefore strengthening a powerful, selling brand.

Digital Visibility: The Challenge

The concept of “1,000 true fans” and the difficulties of establishing a digital presence in a market growingly saturated are well-known ideas. Still, there are ways people and small businesses could flourish even without a significant online presence. I refer to one such strategy as the “Law of the 10x.” Solopreneurs, business owners, and young professionals ready to work silently but regularly behind the scenes will especially find this approach helpful.

The Law of the 10x Strategy

The Law of the 10x is a basic yet efficient strategy: assemble a ten-committed army. These are folks that understand your vision, are dedicated to your cause, and can assist spread your message. The trick is that each of these 10 people must also recruit their own 10, producing a ripple effect that will multiply your reach tenfold. If you have a strong group of 10, and each of them has their group of 10, you’re now dealing with 100 people. If each of those 100 individuals hires 10 more, you have 1,000. The arithmetic is simple, but the impact is immense.

Addressing Potential Challenges

While this paradigm has considerable potential, it is crucial to overcome a few challenges:

1. Defining Success Metrics

What does success look like for a Silent Brand Army? Growth in numbers alone is not enough. To quantify effectiveness, consider engagement levels, conversion rates, or customer retention. Defining these indicators from the start will assist track development.

1. Recognizing Growth is Not Always Linear

The technique predicts that each individual would recruit exactly 10 more, but in practice, development is typically unequal. Some may bring in fewer than 10, while others may bring in more. A contingency strategy should be in place to accommodate changes in recruiting and assure continued expansion.

1. Upholding Quality Over Quantity

A wider network is great, but quality counts. How do you ensure that recruits remain interested and committed? Clear expectations, constant training, and incentives will assist in sustaining excitement and consistency.

1. Keeping the Momentum Going

Once the Silent Brand Army is founded, how do you sustain it? Regular check-ins, progress tracking, and team incentives can help retain motivation. Without continual interaction, networks risk stagnation.

1. Selecting the Right Initial 10

Your foundation dictates your success. How do you choose the correct first 10 members? Look for individuals who align with your beliefs, have leadership potential, and are willing to actively engage in the success of the business.

Building and Empowering Your Core 10

To recruit your first 10, you may need to reach out to more than 10 people initially. It’s necessary to keep the core group small yet highly focused. The people you select should believe in your vision and be willing to help spread the message.

Once you have your solid 10, your next duty is to empower them. Equip them with the tools, resources, and information they need to market your brand or business. Make sure they thoroughly grasp your product or service, the objective you’re trying to fulfill, and the wider vision you’re working towards. They should be driven not only to perform their jobs but also to inspire others to join the cause.

A Biblical Perspective on Scaling Influence

If you’re familiar with the Bible, you’ll know that Jesus himself worked with 12 disciples. While not 10, the premise stays the same: he focused on a small, committed group who then went on to share his beliefs with others. This multiplying effect is vital to the success of any quiet or “silent” brand approach. The power lies in the numbers, but the foundation depends on the core staff that knows the objective and believes in the cause.

Applying This Strategy Beyond Digital Platforms

This technique doesn’t need to be digital. It can easily be applied offline. By hiring a committed staff of 10, you can begin advertising your brand, spreading word-of-mouth, and creating a customer base, all while keeping mostly under the radar. As your group of 10 brings in their own 10, and each following generation does the same, your reach will increase naturally and organically, without the need for flashy marketing or a big web presence.

The Path to a Strong Silent Brand

The most crucial part of this plan is to keep focused on empowering the first 10. These individuals will be your basis. They are the ones who will help you establish your quiet brand, which will eventually lead to visibility, influence, and growth. Once they grasp the purpose and are on board with your approach, they will be able to spread the word and attract other individuals to help.

The essential point is that you don’t need to go viral or get a tremendous digital presence overnight. Focus on developing a solid foundation of 10 motivated individuals who are passionate about your goal. As people share the message, your brand will develop naturally, and you’ll have built a strong, quiet army that works on your behalf.

Take Action

To wrap up, I encourage you to go out and raise your silent, leading brand. Start by developing that core group of 10. Empower them, equip them, and allow them to help you expand your brand. This method may not result in quick, widespread visibility, but over time, it can lead to great development, developing a brand that operates quietly but successfully in the background.

Now, it’s your turn, to put this strategy to a test and give me your feedback.

Let me hear from you regarding your branding and book publishing needs.

The best is yours.

     CEO BRANDING: The New Art of Personal Branding for Profit and Impact   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 54 Pages - 02/12/2019 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive.

In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example of how strategic attention management translates into massive impact and value.

Did you know that a 30-second Super Bowl ad costs approximately $8 million? According to a report by Forbes, when you factor in production costs, talent fees, and marketing expenses, the total investment can range between $10 to $20 million. Why such a high price? Because at that moment, millions of people are glued to their screens, providing brands with unparalleled exposure. The greater the audience, the higher the value of the attention being sold.

However, not all attention is equal. If you’re getting millions of viewers but not converting them into lasting engagement or revenue, then that attention may not be as valuable as you think. The key is to ensure that the attention you attract is worth the return on investment. Here are four key lessons from Super Bowl halftime performances that brands and individuals can apply:

1. Bring Quality Talent Together

Every successful halftime show features a lineup of high-caliber artists. In 2022, Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige delivered a legendary performance. In 2024, we saw Usher and the squad also taking it to another level. Similarly, in 2025, Kendrick Lamar headlined a show that brought together top-tier talents. These performances weren’t random—organizers carefully curated experts in their field to ensure excellence.

The same principle applies to building a brand. You must develop and refine your talent to offer premium-quality products or services. Subpar efforts do not command attention; quality does. Invest in skill-building and innovation to ensure that what you offer is irresistible to your audience.

Additionally, think about what makes you unique. What specific skill, product, or service do you bring that differentiates you from the competition? In today’s digital landscape, standing out is critical. If you’re just another brand or creator without a unique angle, it’s difficult to command attention at the level you desire. Quality is not just about skill; it’s about originality and innovation.

2. Collaboration and Teamwork

They don’t show up alone, halftime performances are never solo efforts. Even artists known for their individual brilliance collaborate with other musicians, dancers, and stage designers. The 2025 show featured a well-orchestrated fusion of music, choreography, and visuals, all executed by a highly skilled team.

Likewise, businesses and personal brands thrive when they build strong teams. A solopreneur may start alone, but success often requires assembling a team of experts—someone for media, another for marketing, and others for execution. Collaboration amplifies impact, ensuring that every aspect of your brand is polished and well-received.

Consider how major brands work with influencers, designers, and strategic partners to create a stronger presence. If you want to gain premium attention, you must surround yourself with people who enhance your strengths. Even global icons understand that teamwork is essential. The Super Bowl halftime shows prove that even the biggest names don’t work alone; they bring in support to ensure excellence.

3. Perfect the Craft: Practice and Rehearse

Top-tier performances do not happen by chance—they are rehearsed rigorously. The 2025 Super Bowl show was largely pre-recorded, with live elements seamlessly integrated for a flawless experience. Artists spent months perfecting every detail to ensure a world-class presentation.

For brands, the lesson is clear: continuous improvement is non-negotiable. Whether you’re an entrepreneur, a speaker, or a content creator, consistent practice sharpens your craft. Kendrick Lamar, for instance, delivered his rap portion live without backing vocals—an impressive feat made possible by relentless rehearsal and breath control mastery. If you want to deliver excellence under pressure, you must prepare extensively.

Rehearsing is not just about avoiding mistakes—it’s about mastering your delivery to the point where excellence becomes second nature. Successful brands, athletes, and entertainers don’t just practice when they have a big moment coming up; they practice daily so that every moment is their best moment.

Additionally, brands should constantly test and refine their strategies. Just as artists rehearse and adjust performances before going live, businesses should A/B test their marketing strategies, tweak their messaging, and refine their products before launching them to a massive audience.

4. Deliver Value Beyond the Event

The true impact of a Super Bowl performance extends beyond game day. What happens after the performance? Are audiences engaged? Are brands leveraging the moment? The best halftime shows increase sales, brand visibility, and lasting cultural impact.

Similarly, businesses must think beyond the initial sale or engagement. What value do you offer post-event? How do you sustain customer interest? High-quality products and services create long-term demand, making attention a renewable asset rather than a fleeting moment.

It’s also crucial to look at what happens after a major attention-grabbing moment. Many brands secure major advertisements or performances but fail to leverage the attention properly. The biggest winners are those who continue the conversation, keep their audience engaged, and create a sustainable model from their moment in the spotlight.

Monetizing Attention: What’s Next?

Getting attention is not the final goal—converting that attention into meaningful engagement and revenue is. Many businesses spend heavily on gaining visibility but fail to have a strategy for what comes next. What do you want your audience to do after noticing you? Buy your product? Subscribe to your content. Share your work?

Understanding how to monetize attention is crucial. Just as Super Bowl performers and advertisers have post-event strategies—album sales, merchandise, follow-up campaigns—your brand should have a plan for leveraging the attention you receive.

This is why data analytics plays an important role. Successful brands don’t just track views and likes; they analyze engagement, conversions, and customer behavior to refine their strategies. If you want to capture and retain attention, you must understand what your audience values and continuously provide that.

Pay Attention, and Attention Will Pay

I strongly believe that Attention is a prized asset in today’s economy. Despite that, one must handle it more strategically, to attract and sustain it with excellence, teamwork, practice, and awesome customer experience. Brands and individuals who understand this will thrive, while those who fail to deliver quality will struggle for relevance.

So, refine your craft, build strong collaborations, and always deliver value. Attention will follow—and when it does, it will pay dividends.

The market rewards those who prepare, rehearse, and execute at a high level. The concept is that simple, you see, if you want premium attention, you must offer premium quality. So it doesn’t matter if you are an entrepreneur, artist, or corporate brand, your ability to capture and retain attention will determine your long-term success in the field.

     CEO BRANDING: The New Art of Personal Branding for Profit and Impact   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 54 Pages - 02/12/2019 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon Let me hear from you regarding your branding and book publishing needs.

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The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries

Understanding Ungooglable BrandsThis week we continue our series on the ‘Rise of the Silent Brands.

This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes while remaining virtually unknown. I call them “ungooglable brands.” They don’t flood search engines, nor do they chase online fame, yet they hold the real power—making decisions that shape industries, politics, and businesses without the public even realizing it.

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon These individuals include quiet influencers, global shapers, and industry movers who operate under the radar. They may not have a social media presence, but they command significant influence in politics, business, and various industries. Their impact is felt, but their identities remain concealed from the public eye.

The Power of Invisible InfluenceA while ago, there was a local political contest in Ghana in one of the municipalities. Among the candidates, one was a well-known, capable, and likable figure in the community. The other was relatively unknown, yet he somehow managed to garner substantial support. During the campaigning period, both candidates actively engaged the electorate, but as the elections drew closer, an interesting dynamic unfolded.

While the popular candidate seemed to have a strong chance of winning, the real power resided in a group of unknown decision-makers. These were the silent influencers who could tilt the vote in favor of a particular candidate. The lesser-known candidate, despite his lack of widespread recognition, strategically sought the endorsement of these key figures. Eventually, he secured their support, won the election, and went on to make significant changes in the community. This example illustrates how unseen power structures shape outcomes, not just in politics but in business and other fields as well.

The Role of Silent Investors and Venture CapitalistsBeyond politics, there are also ungooglable individuals who wield financial power—silent investors, venture capitalists, and funders who operate outside the public eye. These are individuals with substantial wealth who choose to remain unknown. They do not seek public recognition but are accessible only through exclusive networks.

These investors provide funding for startups and major business ventures, but their names are rarely mentioned in mainstream media. To access their resources, one must be part of the right circles or offline networks. They prefer anonymity, not out of secrecy, but as a strategic choice to maintain privacy, control, and focus.

Why Do Some People Choose to Remain Ungooglable?1. Privacy and SecurityIf you are in the public domain, you are likely the public’s. You lose your privacy. But not everyone wants that. Are you part of such? A reason many people choose to stay ungooglable is to safeguard their privacy and security. In a world where every move is under surveillance, some individuals prefer to remain off the radar. Mark Zuckerberg, despite being at the helm of the biggest social media empire, has struggled with keeping his personal life private. Visibility attracts scrutiny, unwanted opinions, and sometimes, serious security threats. The truly powerful know this: staying unseen grants them the freedom to move, decide, and influence without unnecessary interference.

1. Focus and ClarityBeing in the public eye can be distracting. When the masses celebrate you, it’s easy to become swayed by external expectations rather than focusing on what truly matters. Many high achievers choose to operate behind the scenes to avoid the noise of social media and public scrutiny. This helps them remain sharp, dedicated, and undistracted in their pursuits.

2. Letting Work Speak for ItselfIt’s easier to sell quality and excellent work than something merely embellished to look good. Build something that speaks volumes—let your craft do more of the talking. Ungooglable brands don’t rely on personal branding gimmicks or social media hype; they let the undeniable quality of their work do the heavy lifting. Their reputation spreads through word-of-mouth, backed by consistent, exceptional value that speaks louder than any online presence ever could.

For example, there was once a skilled carpenter in a community who had no signage, no advertisements, and no online presence. Yet, he was widely regarded as the best in his field. His reputation spread solely through client recommendations. This principle applies to many successful businesses that choose to stay low-key while delivering high-quality services.

1. Exclusivity and Increased DemandScarcity creates value. By maintaining a low profile, certain individuals and businesses command higher demand and exclusivity. When something is not easily accessible, people naturally perceive it as more valuable.

A consultant or service provider who is not widely advertised but has a strong reputation often attracts premium clients willing to pay top dollar. Their unavailability creates an aura of exclusivity, positioning them as high-value experts in their niche.

1. Serving a Niche EffectivelySome ungooglable brands choose to remain silent to serve their niche market more effectively. There was a woman in one community who ran a grocery store with an unconventional business model—she sold products at near-wholesale prices to benefit the community. She never sought expansion or mass publicity but remained committed to serving her local clientele. As a result, she gained a loyal customer base that traveled far and wide just to patronize her store. Her business thrived, not because of aggressive marketing, but because of trust, value, and consistency.

How to Build a Silent, Ungooglable BrandFor those who wish to create influence without being in the limelight, here are some key strategies:

1. Master Your CraftThe foundation of a strong, ungooglable brand is expertise. Invest in refining your skills, knowledge, and services so that your work speaks for itself. High demand follows mastery, and those who consistently deliver exceptional results will always be sought after.

2. Build Private, Offline NetworksTo access the world of ungooglable influencers, you must cultivate solid relationships offline. Attend industry events, engage in private business circles, and establish meaningful connections with key players. Relationships built on trust and discretion often lead to opportunities that public networking cannot provide.

3. Be Selective About What You ShareNot everything needs to be publicized. Protect your privacy by keeping certain relationships and dealings confidential. Avoid unnecessary publicity that could expose you to unwanted scrutiny.

4. Offer Premium, Exclusive ServicesPosition yourself as a high-value individual by ensuring your work speaks volumes. Offer top-notch services and build a reputation that attracts premium clientele. Exclusivity breeds demand, and when people recognize the value you bring, they will seek you out without the need for excessive marketing.

5. Solve Real Problems and Create ImpactUltimately, your influence should be rooted in the value you provide. Identify a problem, create a solution, and focus on making a real impact. Whether in business, politics, or industry, those who deliver tangible results will always hold power—whether they are publicly recognized or not.

Final ThoughtsBranding is not visibility. The biggest myth in personal and business branding is that being seen equals being influential. But true influence isn’t about chasing the spotlight—it’s about being the force that moves things, even when no one sees you. The world of ungooglable brands is where real power thrives. These individuals don’t flood search engines or scream for attention, yet they control vast networks, fund major ventures, and shape entire industries without needing applause. Want to build a brand that commands respect, not just recognition? Let’s dive into the art of becoming ungooglable.

True power is not always in being seen—it’s in being indispensable.

Let me know how this perspective resonates with you. The best is yours!

     UnGoogleable Brands: The Rise of the Silent Brands   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 68 Pages - 03/01/2025 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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At the Career Launchpad 3.0, hosted by the dynamic Benjamin Larbi, Head of the Communications Unit at Regent University College, Ghana, I had the privilege of sharing insights on crafting a personal brand that truly resonates. In today’s competitive world, standing out is not just an advantage—it’s a necessity. Here are some powerful tips from my session to help you build an authentic and impactful personal brand that opens doors and leaves a lasting impression.

Understanding Personal Branding

Personal branding is the art of distinctively marketing your uniqueness. It is the combination of skills + talent and storytelling to create value for others. The truth is that the noise in the digital space will not be quieted anymore; it’s growing louder by the day. So it’s important to find the best ways to cut through the noise. And personal branding offers you that platform. Whether you are an entrepreneur, an artist, a business professional, or a student preparing to enter the workforce, your personal brand shapes how others perceive you.

The Four Stages of Building a Personal Brand

I shared a four-step approach to building a powerful personal brand:

1. Purpose: Identify your gifts and talents. Before crafting a brand, you must discover what makes you unique. Ask yourself: What do people naturally seek my help for?
   • Example: A poet who finds joy in writing can turn that passion into a professional brand by refining their craft.
2. Preparation: If you don’t prepare you will repair. Once you identify your talents, invest in training and development to polish them. This means acquiring the necessary education, skills, and experience to become one of the best in that field. Take time to prepare.
   • Example: A public speaker may take courses, practice consistently, and seek mentorship to refine their skills.
3. Positioning: Find a niche and target audience that aligns with your passion and expertise. You cannot be everything to everyone; instead, focus on where your strengths are needed.
   • Ask yourself: Who needs my expertise? How can I serve them best?
   • Example: A social entrepreneur interested in youth empowerment should position themselves as a thought leader in that space.
4. Publicity: Visibility is crucial. Having a strong brand means that the right people know about you. Make use of social media, speaking engagements, blogging, and networking opportunities to increase your presence.
   • One key takeaway: “Be everywhere you are needed.”

The Importance of Authenticity

Authenticity does not mean oversharing every aspect of your life; rather, it means being genuine in your interactions. Your audience should see you as an expert but also as a human being.

• Occasionally sharing personal moments—such as meals, hobbies, or casual thoughts—helps people relate to you.
• However, avoid oversharing personal issues that do not align with your brand. Know what aspects of your life are relevant to your audience.

Handling Feedback & Criticism

Feedback is inevitable when building a personal brand. Here’s how to handle it effectively:

• Evaluate the Source: Not all criticism is worth considering. If a long-time supporter gives constructive criticism, pay attention. However, random negativity from strangers should not derail your efforts.
• Focus on Strengths, Manage Weaknesses: Instead of dwelling on weaknesses, amplify your strengths. Work on improving areas of growth without letting negative feedback discourage you.
• Example: If a writer receives feedback that their work lacks clarity, they should refine their writing rather than change their style entirely to please everyone.

Monetizing a Niche

Building authority in a niche is a key factor in monetization. If people recognize you as an expert, they will be willing to pay for your knowledge or services. Here’s how:

1. Establish Authority: Before trying to make money, gain credibility. Offer valuable content, engage with your audience, and provide solutions.
2. Engagement Matters: Numbers do not always equal influence. A small but loyal audience is more valuable than a large but passive one.
3. Provide Data & Proof: Businesses or sponsors need to see clear proof of your impact before investing in you. Build a portfolio of testimonials, case studies, or engagement metrics.

Making Your Brand Stand Out

With countless professionals offering similar services, how do you differentiate yourself? Here’s what I recommend:

• Your Unique Perspective: Even in a crowded market, your personality and approach make the difference.
• Consistency & Trust: “Trust is the currency for riches in this digital age.” If people can trust you, they will invest in you.
• Differentiation Strategies: Create an engaging brand story, develop signature content, and offer value beyond just selling a product or service.

Final Takeaways

I wrapped up the session with this call to action:

• “We’ve had enough, we’ve seen enough—let’s go and make it happen.”
• Stop merely planning and start implementing your branding strategies.
• As a bonus, I provided a free digital book on enhancing digital presence to attendees.

Conclusion

Your digital presence plays a huge role in shaping your opportunities. By understanding your purpose, preparing diligently, positioning strategically, and publicizing effectively, you can create a brand that not only stands out but also serves others in meaningful ways.

The time to take control of your personal brand is now. Define it. Develop it. Dominate in your niche.

Next Steps:

• Download the free digital book I shared during the webinar.
• Apply the four P’s of branding to refine your online and offline presence.
• Continue networking and positioning yourself for greater career opportunities.
• Get my Personal Branding Books on all digital stores. https://amazon.com/author/bernardkelvin

If you need a speaker and trainer for your staff or event, just send me email/ call. bernardkelvinclive@gmail.com

The best is yours.

     CEO BRANDING: The New Art of Personal Branding for Profit and Impact   * Amazon Kindle Edition

• Kelvin Clive, Bernard (Author)
• English (Publication Language)

• 54 Pages - 02/12/2019 (Publication Date)

  $3.99 Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding * Amazon Kindle Edition * Clive, Bernard Kelvin (Author) * English (Publication Language) * 127 Pages - 07/16/2014 (Publication Date)

  $9.99 Buy on Amazon

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Setting goals is a common New Year’s resolution. However, many people find themselves struggling to keep their promises. Why is that? Often, it’s due to a lack of clarity, unrealistic expectations, and inconsistent effort.

Understanding Goal Setting

What is Goal Setting?

Goal setting is the process of identifying desired outcomes and outlining a plan to reach them. It’s essential for both personal and professional development. Clear goals give you direction, helping you focus your efforts effectively.

The Importance of a Clear Vision

A well-defined goal provides a roadmap. For example, saying “I want to lose weight” is vague. Instead, a clearer goal would be “I want to lose 10 pounds in three months by exercising three times a week and eating healthier.” This specificity makes it easier to track progress and stay motivated.

Realistic Goal Setting

It’s crucial to strike a balance between being ambitious and realistic. While setting lofty goals can be inspiring, remember that they should be achievable. Analyze your lifestyle and commitments to find this sweet spot. Aiming for goals that stretch you but are still attainable will keep you engaged.

Developing the Right Mindset

The Power of Mindset

Your mindset plays a crucial role in achieving goals. Adopting a growth mindset—believing abilities can be developed—leads to greater success. Research shows that people with a growth mindset tend to achieve more in their lives than those with a fixed mindset.

Ground Mindset vs. Growth Mindset

• Ground Mindset: Understanding your core motivations and why you want to achieve your goals.
• Growth Mindset: Emphasizing continuous improvement and learning from setbacks.

To develop a growth mindset, seek challenges and embrace feedback. This will help you adapt and excel.

Overcoming Limiting Beliefs

Many individuals hold limiting beliefs that hinder their progress. Identifying and challenging these beliefs is the first step. Replace negative thoughts with positive affirmations. Instead of thinking, “I’ll never finish this project,” say, “I can learn and improve with practice.”

Goal Setting Strategies

Effective Goal Setting Techniques

Several methodologies can help in goal setting:

• SMART Goals: Specific, Measurable, Achievable, Relevant, Time-bound.
• OKRs (Objectives and Key Results): Set ambitious goals and track outcomes.
• Vision Boards: Visual representation of goals to inspire you.

Each method has its pros and cons, but choosing one that resonates with you can significantly impact your success.

The Importance of Tracking Progress

Tracking your progress is vital for staying on course. You can use various methods, such as:

• Apps: Digital tools can remind you of daily tasks.
• Journals: Writing down achievements helps reflect on progress.
• Spreadsheets: Easily visualize your goals and milestones.

Implementing a tracking system keeps you accountable and motivated.

Accountability Partners and Mentors

Having someone to hold you accountable makes a difference. An accountability partner can encourage you to stay on track. Mentors, who have experience in your desired area, can provide valuable guidance. Seek out individuals who genuinely want to see you succeed.

Sustainability and Overcoming Challenges

Maintaining Momentum

It’s common to lose motivation over time. To maintain momentum, set small, achievable milestones. Celebrate even the tiniest wins. Remember your “why” to stay focused on the bigger picture.

Dealing with Setbacks

Setbacks will happen. Accepting that life can throw curveballs allows you to bounce back quickly. When something doesn’t go as planned, evaluate the situation, learn from it, and adjust your approach.

The Role of Spirituality

Your personal values and spiritual beliefs can guide you in achieving your goals. Reflect on what truly matters to you and how your values align with your objectives. This deeper connection can provide motivation during tough times.

Common Mistakes to Avoid

Setting Too Many Goals

Trying to accomplish too much at once can lead to burnout. Focus on a few key goals each year. This keeps your efforts concentrated and manageable.

Lack of Personal Relevance

Always choose goals that matter to you personally. Goals that align with your values will drive stronger motivation. Avoid following trends just because others are doing it.

Ignoring Accountability and Tracking

Neglecting to establish accountability measures or tracking can stall progress. Be proactive in keeping a record of your efforts and seeking support from others.

So basically, effective goal setting requires a clear vision, the right mindset, and practical strategies. You too can achieve your goals and unlock your potential. Start implementing these strategies today to witness positive changes in your life.

Ready to take the next step? Use the strategies discussed here and see what you can achieve this year. For further reading, explore books on goal setting and personal development to deepen your understanding.

Get my book Unfinished Chapter

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Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours.

The Silent Brand in Action

Sometime back, I was with my business consultant, John Armah, who specializes in helping MSMEs and businesses grow. During our discussion, a colleague of ours came up in conversation. Then, someone said, “It’s been a while since we saw his posts on social media. Where has this guy been?” The interesting thing is that this individual has built a solid offline presence that’s now globally connected—with very little social media presence.

Yes, this person found ways to position himself strategically, network with the right people put the right mechanisms in place, and pitch his expertise effectively to the right audience. I thought, That’s amazing! So today, we’re going to break down how you can achieve something similar.

The Misconception About Personal Brands

Many people believe personal branding is all about the loud noise you make on social media. While digital platforms are important, they’re just one piece of the puzzle. Other structural pillars are equally, if not more, critical.

How to Build a Silent Personal Brand

Using our friend as an example, here are the key steps to building a silent personal brand:

1. Know Yourself and Your Expertise

The first critical step is knowing yourself and your area of expertise. At this stage, you should already have a clear understanding of your field. Ask yourself:

– What is my expertise?

– Who do I want to serve?

– Who do I want to reach in terms of higher-level verticals and horizons?

For example:

– “I’m a publishing consultant. I can help people publish their books.”

– “I’m an MSME business consultant. I can help businesses grow.”

– “I’m an environmental activist. I can help people live healthier lives.”

– “I’m a fitness coach specializing in helping nursing mothers lose weight while loving their bodies.”

Once you know your niche, you can identify the key people you need to connect with.

2. Network Vertically and Strategically

After knowing your expertise, the next step is networking—specifically, networking vertically. Identify the people at the top who can help amplify your reach and connect you with key clients or opportunities. This could involve:

– Attending high-profile networking events (offline or online).

– Targeting specific programs or gatherings where key people are likely to be present.

– Positioning yourself in places like hotel lobbies or venues where you can meet influential individuals.

Always be prepared with a pitch deck and a clear, concise way to communicate your value in 30 seconds to one minute. Whether online or offline, your ability to respond to emails promptly and professionally is also crucial. Research the people you want to connect with, understand their interests, and tailor your approach to grab their attention.

3. Share Your Expertise Relentlessly

When you meet people, focus on sharing your expertise and adding value—not just making money. Ask yourself:

– How can I help this person?

– How can I become a part of their journey?

– How can I showcase my work and what I’m capable of?

Network your way to the top by consistently delivering quality work. Avoid broadcasting every deal or meeting. Instead, let your work speak for itself. Over time, your value will solidify, and your reputation will grow organically.

4. Leverage Word of Mouth

As you build your expertise and network, word of mouth will become your most powerful tool. People will start talking about you in rooms you’re not even in. For example, someone might recommend you for a high-profile speaking event because they’ve heard about your work from others. This kind of organic recognition is what solidifies a silent personal brand.

5. Know Your Worth and Charge Accordingly

Not everyone will appreciate your value, and that’s okay. If you’re constantly underpaid or undervalued, it’s time to reassess your market. For instance:

– If you’re a wedding photographer and people consistently undervalue your work, consider targeting a different niche or market.

– Don’t struggle to prove your worth to people who don’t appreciate it. Move on to clients who are willing to pay for your expertise.

Settling for less than your worth for too long can diminish your value in the eyes of others. Position yourself as someone who deserves to be paid a premium for their skills and expertise.

6. Pay Attention to Your Appearance

Your appearance plays a significant role in how you’re perceived. When you enter a room, your appearance should communicate confidence and professionalism. This includes:

– Dressing appropriately for the occasion (e.g., suits, ties, African prints, or kaftans).

– Maintaining good grooming (e.g., well-trimmed hair, polished shoes).

– Wearing a mild, pleasant fragrance.

A friend once shared a story about how he entered a bank just before closing time. He was dressed in a suit and tie and walked confidently, and the security guard immediately opened the door for him. His appearance and demeanor communicated that he was someone important—even though he had no prior connection to the bank.

Confidence, posture, and body language are equally important. How you carry yourself can open doors and create opportunities.

7. Be Responsive and Open-Minded

Finally, always be responsive to calls, emails, and messages. You never know where your next opportunity might come from. If someone calls you, be polite and accommodating. Even if you can’t answer immediately, call back or send a text. You have no idea who might be trying to reach you or where your name has been mentioned.

Building a silent personal brand is about knowing your expertise, networking strategically, delivering quality work, and letting your value speak for itself. It’s not about making noise on social media but about creating a solid, impactful presence that opens doors for you—even when you’re not in the room.

These key pillars—your expertise, networking, appearance, and responsiveness—can help build a silent personal brand that stands the test of time.

Now it’s your turn. Make the best of this and let me know how I can help you.

Remember to grab a copy of my latest book ‘Unfinished Chapters’. It’s available in all formats, Paperback, Ebook and Audio.

Let me hear from you regarding your branding and book publishing needs.

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Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable.

A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small neighborhood shop, they handed me an unfamiliar brand. Initially, I was hesitant and decided to look elsewhere. I visited a larger store in the municipal market, but the same unfamiliar brand was all they stocked. Surprised, I had no choice but to buy it.

The following day, I went out again, taking a different route, hoping to find the brand I preferred. To my surprise, every shop along that path also sold the same water. It became evident that this was the dominant brand in the community. Despite the noise on radio and TV about other popular brands, this quiet brand reigned supreme in that area.

This experience got me thinking about the power of silent brands. These brands don’t rely on flashy advertisements or billboards. They succeed by understanding their market, meeting specific needs, and building loyalty. Here are the key pillars that define these silent yet powerful brands:

1. Understanding Market Dynamics

Silent brands excel because they understand their market’s needs and pain points. Many gain an advantage by being the first to enter a market. When a brand is first, it often secures a lasting place in customers’ minds. However, staying there requires consistently meeting expectations.

In many communities, loyalty to these brands persists despite competitors’ advertising efforts. People stick with what works for them, and silent brands thrive by providing exactly what their market needs without unnecessary noise.

2. Focusing on Quality

Silent brands prioritize quality over quantity. Instead of targeting broad audiences, they cater to a specific niche. By identifying gaps in the market or unmet needs, they deliver exceptional products and services that resonate with their audience.

For example, in the case of apparel, a brand might discover a market’s preference for a particular design. By focusing on crafting high-quality products tailored to that preference, the brand builds a loyal customer base. This commitment to quality often sets them apart.

3. Delivering Exceptional Customer Experience

Customer experience is a cornerstone for silent brands. How customers feel when interacting with a brand significantly impacts their loyalty. Many silent brands operate offline, making face-to-face interactions vital.

Whether it’s through timely delivery, friendly service, or addressing customer concerns, these brands prioritize creating an emotional connection. Positive experiences encourage repeat purchases and foster long-term relationships.

4. Staying Authentic

Authenticity is key to a silent brand’s success. These brands don’t imitate competitors; they carve out their unique identity. From packaging to service delivery, every element reflects originality.

For instance, a brand might use biodegradable materials for packaging, aligning with sustainability values. Such authenticity not only appeals to environmentally conscious consumers but also sets the brand apart from imitators. Customers value genuineness and are quick to recognize and reject imitations.

5. Leveraging Word of Mouth

Word of mouth is the lifeblood of silent brands. When a brand delivers quality and exceptional service, satisfied customers become its ambassadors. In close-knit communities, recommendations carry significant weight. People trust feedback from friends and family more than advertisements.

This organic form of marketing helps silent brands grow steadily. For instance, in the community where I stayed, the water brand’s popularity was largely due to word of mouth. Its reputation for reliability made it the preferred choice, even without loud advertising campaigns.

Applying the Lessons of Silent Brands

As you build your brand, consider adopting the strategies of these silent powerhouses. Identify a niche and focus on meeting its specific needs. Prioritize quality, authenticity, and customer experience. Most importantly, let your work speak for itself. Positive word of mouth will follow naturally.

Silent brands can be found across industries — from technology and fashion to beverages and content creation. They dominate their niches by understanding their markets deeply and delivering what matters most.

You, too, can stand out by finding your unique space and serving it well. Let your brand’s quality and authenticity shine, and watch as it becomes quietly impactful and successful.

Key Actionable Steps for Building a Silent Brand

If you’re inspired to launch your own silent company, here are some practical ways to get started:

1. Identify your niche. Study your target market to identify unique demands or gaps. Concentrate on a niche where you can have a significant impact.

2. Prioritize Quality: Create high-quality products or services based on audience preferences. High excellence creates trust and loyalty.

3. Understand Your Market: Learn about your audience’s behaviors, preferences, and pain concerns. This understanding will assist you in developing effective solutions.

4. Create exceptional experiences for customers, both online and offline. Create an emotional connection by providing individualized service, timely support, and attention to detail.

5. Stand out by being authentic. Whether through ecological packaging or unique branding, be sure that every aspect of your product exhibits originality.

6. Generate positive word-of-mouth by providing exceptional value and motivating people to endorse your company. Positive encounters automatically result in organic referrals.

7. Be Consistent: Establish trust by continuously meeting or surpassing expectations. Over time, this consistency builds trust and strengthens your brand’s reputation.

8. Utilize Local Networks: Connect with your neighborhood to build strong ties and a devoted customer base. Community support might be a quiet brand’s most valuable asset.

Now it’s your turn. make the bet of this and let me know how I can be of help to you.

Let me hear from you regarding your branding and book publishing needs.

Recommended Books

Unfinished Chapters (Audiobook)

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Today, we are looking at the idea that two can play the game—a story about partnership and how it can enhance your brand and business as you move forward.

Guess what, this blog was named among the top 100 Branding Blogs by Feedspot

Let me share this story with you. A couple of weeks ago, as a dad, I was observing my kids play. Young kids play a lot, and most time, I’m there watching them. Sometimes they play on their own, picking up toys or creating their games. But on this particular occasion, I noticed something interesting. My older daughter was calling her younger sister to play with her. She was so insistent, almost crying, that she needed her sister to join her.

I wondered why it was so important, so I asked her. She explained that the game they were playing required two people. One needed to act as a teacher and the other as a student. Sure, she could have used her imagination to create a figure to play with, but this time, she wanted her sister to sit in the “class” so she could teach her directly and have her repeat the words after her.

This got me thinking. It sent a signal about partnership and building a community. Yes, there are things we can do on our own. As freelancers or solopreneurs, we can go far and accomplish much. But there are certain levels—certain thresholds—that we cannot break through alone. Like my daughters, there are games we can play solo, but some require others to join us. These bring synergy, excitement, and bonding.

In life and business, it’s the same. Some levels you need to reach on your own, but there are other stages where partnership is crucial to go further. Without it, you may never achieve those heights.

Lessons from Global Brands

Let’s look at some examples of partnerships that have shaped the world:

1. Steve Jobs and Steve Wozniak
   The story of Apple is a classic example. Jobs had the vision and business strategy, while Wozniak brought the engineering expertise. Together, they created Apple Inc., a brand that continues to impact the world long after Jobs’ passing.
2. Larry Page and Sergey Brin
   The Google founders partnered to build a platform that revolutionized how we access information. Their combined skills and vision brought about one of the most influential companies in history.
3. Oprah Winfrey and Mindy Grossman
   When Oprah transitioned from her show to a wellness-focused brand, she partnered with Grossman. This collaboration helped her expand her influence and take her brand to new heights.

The Question to Ask Yourself

Who do you need on board to take your business to the next level? Who do you need in your boat to cross over to the next height you desire? These are critical questions we should ask ourselves. Look at the strengths and weaknesses of potential partners. Consider what each of you can bring to the table to enhance your business and brand.

It’s great that you’ve come this far on your own, but moving forward, who are the critical people you need to shortlist? Who can help you break barriers and move to the next stage? These are the people you need to identify and work with.

Lessons from Failed Partnerships

While partnerships can propel you forward, not all collaborations work. Let’s consider some examples of failed partnerships:

1. P-Square
   The Nigerian musical duo was a sensation in their prime. However, their partnership broke down, and as solo artists, they’ve struggled to achieve the same level of success.
2. Microsoft and Nokia
   In 2013, Microsoft acquired Nokia to enter the smartphone market. Unfortunately, the partnership didn’t deliver as expected. Misaligned goals and strategies resulted in significant losses for both parties.

Key Considerations for Partnerships

Before entering into a partnership, there are critical things to consider:

1. Evaluate Compatibility
   Assess the strengths, weaknesses, and values of potential partners. Ensure that your goals align and that your skills complement each other.
2. Define Roles and Responsibilities
   Be clear about what each party will contribute. Ambiguity can lead to misunderstandings and conflict.
3. Establish Legal Agreements
   Draft contracts that outline the terms, expectations, and exit strategies. This clarity protects everyone involved.
4. Communicate Effectively
   Regular and open communication is essential. It helps address issues early and keeps the partnership on track.

The Power of Two

Going back to my daughters, there are games that only two can play. Similarly, in business, there are certain goals you can only achieve with the right partner. The Bible beautifully says, “One can chase a thousand, but two can put ten thousand to flight.” The synergy and motivation from the partnership can break barriers and exceed expectations.

Moving Forward

This year, take time to identify the key partnerships you need. Whether it’s scaling your business, launching a new product, or expanding your influence, the right partners can make all the difference. Be strategic and intentional in building these relationships.

Just like my daughters’ game, some goals can only be achieved together. I hope you find the partners who will help you reach new heights in your business and brand this year.

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A little Story of Patience and Brand Recognition in this episode The power of a well-developed brand can’t be overstated. Over time, focusing on a specific niche and consistently delivering value establishes you as a trusted expert. So let me share a story that exemplifies this principle. This happened just today Years ago, as a young speaker, I aspired to invite a renowned speaker to an event. The challenge? His high-profile status made him expensive, especially for an unknown organizer like myself. Plus so many gatekeepers that prevented me from getting access to him. Ultimately, we couldn’t secure him. Sad but we moved on. Fast Forward! A decade later, I received an unexpected call. It was from the very same speaker I’d tried to invite a decade earlier! My consistent work and expertise in digital publishing had preceded me. They’d found me through an online search, impressed by my brand and books on Amazon. My brand opened the door. 😉He needed some digital branding and publishing services from me. You see the importance of building your brand over time. Consistent effort in a specific niche allows your work to speak for itself.You gain leverage, access to valuable opportunities, and increased value perception, thereby translating into higher potential earnings. Chale it takes time to build a solid brand, let’s begin today! So, what brand are you building? Don’t underestimate its power. Be consistent, patience, and focus on building credibility. When the time comes to showcase your expertise, people will recognize your value and be willing to pay your worth. I’m Bernard Kelvin Cliveyour personal branding coach Recommend Books on Amazon 5 Minutes Habits (Audiobook) Retreat: Reflections for Busy Businessmen (Audiobook)

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Have you ever noticed that many people who have diligently climbed the corporate ladder for years reach retirement feeling a strange emptiness? They wonder, “What do I do now?” after spending decades engrossed in a job that never truly sparked their passion. The truth is, it doesn’t have to be this way. Financial security and fulfillment aren’t reserved for the post-work years. We can cultivate both throughout our careers by taking a proactive approach and reevaluating our skill sets. Today we will explore how to repurpose your expertise to create a fulfilling and financially secure career path, regardless of your age or current experience. Unearthing Your Passions and Making Them Profitable The first step is to identify what truly ignites your fire. Is there a hobby you’ve always cherished but never considered pursuing professionally? Maybe you have a hidden talent or a cause you’re deeply passionate about. The key is to bridge the gap between your passions and potential income streams. Don’t be discouraged if turning your passion into profit doesn’t happen overnight. Almost any skill can be made marketable with a little creativity. For instance, a love for photography can translate into freelance work, online courses, or even workshops. Here are some ways to identify the financial potential of your passions: ·Research existing business models: Mostly the difficult part, a reason many ignore and do anything easy. Explore how others in your field are monetizing their skills. Are there online platforms where you can offer your services? Could you create and sell instructional materials? ·Network with like-minded individuals: Connect with people who share your interests and see how they’ve turned their passions into professions. ·Consider freelance opportunities: Freelancing allows you to test the waters and see if your passion can translate into a viable income source before taking a full leap. Remember, the key is to be creative and persistent. There’s almost always a way to bridge the gap between your passions and financial gain. Lifelong Learning: Staying Relevant in a Changing World The world of work is constantly evolving, and the skillsets that were once in high demand may quickly become obsolete. To stay relevant and marketable, lifelong learning is fundamental. Here are some strategies to continuously upgrade your skillset: ·Online courses: There’s a wealth of knowledge available online, with platforms offering courses on virtually any topic imaginable. Many of these courses are affordable and self-paced, allowing you to learn at your convenience. ·Industry publications and conferences: Stay up-to-date on the latest trends and developments in your field by subscribing to industry publications and attending relevant conferences. ·Mentorship programs: Seek guidance from experienced professionals in your field. A mentor can provide valuable insights and help you navigate the ever-changing job market. Utilizing the Rise of AI and Automation: Friend or Foe? The rise of artificial intelligence (AI) and automation may seem like threats to your expertise. However, they can also be powerful tools. Accept and embrace AI as a way to streamline repetitive tasks and free up your time to focus on higher-level strategic thinking and creative problem-solving. Invest in learning basic AI concepts and how they might be applied to your field. Building Your Brand: Standing Out from the Crowd In today’s digitally saturated world, a strong and authentic online presence is essential for career success. Develop a website or online portfolio showcasing your expertise and experience. Actively participate in industry forums and social media groups to establish yourself as a thought leader and connect with potential clients or collaborators. However, building your brand goes beyond the digital realm. Networking in person remains equally important. Attend industry events, volunteer your skills, and connect with people at your current workplace. Building strong relationships can open doors to new opportunities you might not have otherwise discovered. Repurposing Your Expertise: A Continuous Process The key takeaway is to be proactive. Don’t wait until retirement to figure out what’s next. The secret is in continuously developing your skills, exploring new opportunities, and repurposing your expertise, you can create a fulfilling and financially secure career path that keeps you engaged and passionate throughout your working life. The ever-evolving world of work requires constant adaptation, just like the shift from typewriters to web processing applications. Those who resist change and cling to outdated skill sets are at risk of being left behind. The good news is, regardless of your age or current experience level, there’s always an opportunity to learn, grow, and reinvent yourself. Here are a few strategies to help you construct your impressive career: Celebrate each milestone: Every new skill you acquire or meaningful connection you make in your field is akin to discovering an exceptional, great haven. These achievements, however seemingly minor, propel you closer to your ultimate career goal. Get your support team: Constructing a fort, much like building a career, is more enjoyable and effective with companionship. Surround yourself with individuals—be it family, friends, educators, or online communities—who support your career aspirations and celebrate your successes along the way. Savor the journey: The process of building your career, much like your fort, is integral to the experience. Relish the hurdles you overcome, the knowledge you gain, and the sense of fulfillment that comes as your abilities—and your career—flourish and expand. The Final Takeaway: Don’t let your expertise go to waste after retirement. Use it to create a positive ripple effect, empower others, and leave a lasting legacy that benefits generations to come. Remember, the value of your expertise extends far beyond profit; it can be a powerful tool for positive social change. Ready to Take Action? Consider attending workshops or webinars focused on personal branding and marketing your skillset. These resources can equip you with the tools and strategies necessary to thrive in today’s competitive job market. Remember, a fulfilling and financially secure career path is within your reach. So do take a proactive approach and make learning a lifelong habit, to help you design a work life filled with purpose and passion. A Gift for you […]

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Today we’re diving headfirst into the power of exceptional customer experience.  I will share with you why prioritizing your clients, especially in the realm of small and medium-sized businesses (SMEs), is the secret weapon you’ve been overlooking. “Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a person(YOU)” – Bernard Kelvin Clive Let’s face it, customer service in some parts of the world can be, well, let’s just say lacking. And for many SMEs, the focus often lands on simply getting the job done. But what if I told you that by shifting your mindset and truly prioritizing the customer experience, you could unlock exponential growth for your business? Intrigued? Then buckle up, because we’re about to explore real-world examples and practical strategies to make exceptional service your competitive edge. Here’s the first Story Two Designers and the Power of Going the Extra Mile Let me illustrate this concept with a recent experience I had. A few weeks back, I needed some new signage created for one of my clients. Knowing the importance of a visually appealing and functional design, I contacted two graphic designers specializing in sign-making and posters. Both were familiar faces, having worked with me on previous projects. To ensure a well-informed decision, I briefed them on the project’s specifics and requested they visit the location to assess the space and gather inspiration. Both designers readily agreed and promptly scheduled site visits. Up to this point, everything seemed on par. However, the story takes a fascinating turn when we look at their follow-up approaches. The first designer, let’s call him David, returned with a straightforward email containing an invoice outlining the estimated cost for the project. It was a clear and concise message, but it lacked something crucial—a spark of initiative. David had completed the bare minimum; he’d assessed the space, formulated a price, and presented it without further engagement. Now, don’t get me wrong, a clear estimate is important. But in this competitive landscape, it just wasn’t enough to stand out. The Art of Exceeding Expectations The second designer, Sarah, took a distinctly different approach. Following her site visit, Sarah not only sent a detailed quote, but she also went above and beyond by creating three unique design samples for the signage. These weren’t just generic mockups; each sample showcased a distinct visual style and layout, catering to different aesthetic preferences. This thoughtful gesture demonstrated not just her design skills, but also her understanding of the importance of client input and collaboration. The impact was undeniable. When I presented both options to my client, their reaction was clear: Sarah’s effort to personalize the experience by providing design choices instilled a sense of confidence and partnership. They felt valued and understood, not simply handed a price tag. In contrast, David’s impersonal approach, while competent, failed to capture their imagination or create an emotional connection with the project. How Going the Extra Mile Benefits Everyone Now, Sarah’s proactive approach wasn’t just about winning this specific project. It’s about understanding the ripple effect exceptional service can create. Think about it this way: The Value Proposition of Exceptional Service Some might argue that exceptional service comes at a cost, but hey what doesn’t cost? Yes, and that might be true in terms of time and effort. However, the intangible value it creates far outweighs the initial investment. Here’s why: Here is the Second Story A month or two ago, I needed to take my kids somewhere via Uber. The first driver arrived, and as I was helping my children into the car, he launched into a series of complaints. He questioned whether I was alone (despite clearly seeing my kids) and expressed frustration about the potential trip duration. Now, I understand drivers have quotas to meet and time constraints to consider. However, his tone and approach were completely off-putting. I reassured him I understood the fare structure and would pay based on the meter, regardless of any delays caused by settling my kids comfortably. Despite my attempts to de-escalate the situation, his negativity continued. Chale, I was getting furious but had to let this slide calmly. Ultimately, I decided to end the trip and find another driver. Not only did his behavior affect my experience, but it also meant he lost out on a potential fare and wasted time driving to my location. How Positive Interactions Create Lasting Impressions Fortunately, my wait for the next Uber was short. The second driver’s approach couldn’t have been more different. He greeted us warmly, offered assistance with getting the kids settled, and reassured me not to worry about taking time. His calm and accommodating demeanor instantly transformed the atmosphere. It was clear that he understood his role as a service provider, prioritizing my comfort and satisfaction. This positive interaction not only made the trip more enjoyable for myself and my children, but it also prompted me to leave him an additional tip in recognition of his exceptional service. Every Lead Matters: Building Relationships for Future Opportunities These contrasting experiences highlight an important point for all business owners, personal brands, especially those in the SME space: every lead matters. It’s easy to get caught up in the pursuit of immediate sales, but neglecting the potential value of every interaction can be a costly mistake. The client who doesn’t buy today might become a loyal customer tomorrow, or they might recommend your services to someone else in their network. Building Trust and Rapport: The Seeds of Long-Term Success The key lies in building trust and rapport with each interaction. Treat every lead with respect, offer them your time and assistance, and genuinely demonstrate your commitment to their needs. Even if they don’t make a purchase right away, these positive experiences keep your brand top-of-mind. When they or someone they know eventually needs your services, your exceptional service will have left a lasting impression, making them more likely to choose you […]

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Encounter with a Vulcanizer: Branding Lessons for MSMEs Every business has its ups and downs, but learning how to maximize each moment can help the business thrive and grow. You see, the ability to adapt and embrace new technologies is not just an advantage—it’s essential for survival and growth. This realization came to me vividly during a seemingly mundane visit to a local vulcanizer because of a car tire issue. The vulcanizer, an expert in his field, impressed me with his knowledge and skill. I had learned that he has been doing this for the past decade and he is the go-to guy in the hood. However, despite his expertise, I noticed his reliance on outdated technology and traditional methods in his operations.  A critical lesson for small business owners can be learned from this experience: investing in modern tools and technology will enhance efficiency, effectiveness, and ultimately, business success. The vulcanizer, with nearly a decade of experience, was proficient in his work. His business was thriving, with a steady stream of customers benefiting from his expertise. Yet, his reliance on old systems and methods, such as a gas system for tire repair, reflected a broader issue many small businesses face. Despite having access to modern car tires and understanding current market needs, his equipment remained traditional, mirroring what many Ghanaian artisans use.  Considering this situation, I wonder why he hadn’t invested in modern equipment such as hydraulic jacks or other advanced gadgets that could have created further revenue opportunities. This reluctance to embrace new technology is not unique to him but is a common trait among many small business owners who become complacent with their current success and expertise. Many fail to realize how technology can streamline traditional processes, increasing efficiency and competitiveness. In today’s digital age, where advancements like artificial intelligence are revolutionizing various sectors, failing to keep up with technological trends can leave businesses at a significant disadvantage. The truth is that investing in new technologies and tools is more than just an upgrade; it’s a strategic move that can dramatically enhance a business’s operational efficiency and customer satisfaction. Modern equipment can speed up service delivery, improve the quality of work, and attract a broader customer base looking for quicker, more reliable services. The thing is that adopting modern vulcanizing tools can significantly transform the vulcanizer’s business by making tire repairs and changes faster and more efficient. Hydraulic jacks, for instance, speed up the process of lifting vehicles, allowing for quicker service, while impact wrenches make removing and tightening lug nuts much faster than manual methods.  This efficiency means a vulcanizer can serve more customers in a day, increasing business turnover. You see their tons of them, tools like modern tire changers and wheel balancers ensure that tires are fitted and balanced with precision, enhancing the quality of service. Such efficiency and accuracy not only boost customer satisfaction but also reduce the likelihood of errors, making the service more reliable. Here again, the use of advanced equipment like high-quality air compressors for inflating tires to the correct pressure and vulcanizing machines for effective puncture repairs ensures that the job is done right the first time. This level of professionalism and quality attracts customers who value their time and vehicle safety, potentially allowing the vulcanizer to charge a premium for superior service. Safety is another critical benefit, as modern tools are designed to protect both the worker and the vehicle during repairs, minimizing the risk of accidents and damage.  Just by delving a little bit deeper one can find so many ways of stepping up their business in ways to be more efficient and profitable. However, the challenge for many small business owners lies in recognizing the need for such investments and overcoming the inertia of satisfaction with the status quo. It’s crucial to understand that expertise and traditional methods, while valuable, need to be complemented with innovation and technology to stay relevant and competitive. This is where the importance of continuous learning and networking comes into play. Joining industry associations, attending workshops, and participating in networking groups can provide small business owners with insights into new technologies and trends in their field. These platforms offer opportunities for learning, sharing experiences, and getting advice from peers and experts who have successfully integrated new tools and methods into their operations. Such engagement can inspire and motivate owners to explore and adopt technologies that can transform their business models. Moreover, business owners need to surround themselves with advisors, mentors, and colleagues who are knowledgeable about technological advancements and can provide guidance on strategic investments. These relationships can help identify which technologies will be most beneficial for their specific operations and how to implement them effectively. Reflecting on the future, small business owners must ask themselves: What tools and technologies have I overlooked in the past few years that could enhance my business? And what investments are necessary to take my business to the next level? Whether it’s upgrading equipment, adopting new software, or leveraging digital marketing strategies, the key is to identify and invest in technologies that will drive growth and sustainability. As the business landscape continues to change, documenting processes and regularly reviewing business strategies become imperative. This practice helps in identifying areas where technology can make a significant impact, streamline operations, and create new avenues for revenue. It’s about rethinking how things have been done and being open to changing them for the better. In essence, this is a call for small business owners to up their game. And not only rely on their expertise and traditional methods but actively seek and embrace technological advancements that can propel their businesses forward. It is my belief that small businesses can succeed in today’s dynamic market if they invest in the right tools and create a culture of continuous learning and innovation. As we move forward, let’s embrace technology not as an option but as an integral part of our growth strategy. So, thinking through the vulcanizer and the […]

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“Where you plant your feet determines your feats.” — Bernard Kelvin Clive Let me share this with you.  One morning, while I was cleaning my car, I noticed something interesting. I had worked hard to make the car’s body look shiny and clean, even though there was a lot of dust around because of the Harmattan season. But when I stepped back to look at my work, I saw that the tires were still dirty. This made the whole car not look as nice as I thought. This situation reminded me of a lesson from my childhood. When we were kids, my uncles would tell us to make sure we washed the tires of the car really well, not just the body. They said that a car doesn’t look completely clean if its tires are dirty, even if the rest of it is spotless. They kept reminding us that this was important, showing us that we often focused on the parts that were easy to see and forgot about the rest. This lesson is not just about cars; it’s also about life. A car needs good, clean tires to move properly, just like we need to take care of all parts of our lives to succeed. It doesn’t matter how good something looks on the outside; if the parts that really matter, like the tires on a car and the engine, aren’t in good shape, then it won’t work well. So, washing my car and seeing the difference after cleaning the tires made me think about how important it is to pay attention to everything, not just what people see first. Just like the car, we need to make sure we’re taking care of the important parts of our lives, not just the ones that look good to others. This teaches us to be thorough and to remember that every part, no matter how small or hidden, counts in making something complete and ready to go. Just like people spend a lot of money on nice rims for their car tires to make their cars look great, we should also take care of our feet because they carry us around. This is kind of like saying that in life, our feet are super important because they help us stand and move. If you’re into bodybuilding, you know that every part of your body needs to be strong to carry yourself, especially your feet/legs. It’s the same with our feet in real life. Our feet are like the base or foundation of everything we do. When we’re doing anything in life, having strong feet (or a strong foundation) means we can handle tough times, carry heavy loads, and go to amazing places. So, it’s really important to think about how we take care of our feet and what we’re asking them to do. It’s like asking, “Have I made myself strong enough to take on new challenges in my work, my personal goals, or whatever I’m trying to build?” Think about what you wear on your feet and what kind of load you’re expecting them to carry. Building a strong foundation, or making sure our feet are ready, is super important. It helps us be ready for the next step in whatever we’re doing, like moving up in our jobs, growing a business, or making our brand better. Investing time and effort into making our foundation strong means we’re ready to take on what we dream of doing. So, it’s all about making sure we’re ready and strong from the ground up. Just like a car with fancy rims stands out, making sure our foundation (our feet) is strong can help us stand out and succeed in what we’re aiming for. Our feet play a central role in how we present ourselves, both as individuals and as brands. When people see us, one of the first things they notice is our feet. This makes our feet a key part of our foundation, something that supports and holds us up. It’s really important to wear good shoes, as they say a lot about our appearance.  You might be dressed really nicely, but if your shoes don’t look good or don’t match your outfit, it can mess up how you look overall. This is even more true during the Harmattan season. You can dress up as nicely as you want, but when you walk on dusty roads, your shoes get dirty. If your shoes are dirty, it doesn’t matter how nice the rest of your outfit is; it won’t make you look your best. So, we should really focus on our feet, which are like the foundation, stronghold, and pillars of our life. We need to think about our foundation – what supports us, what we are holding onto, and where we are going in life. By looking at our feet and making sure they’re well taken care of, we can find the strength, favor, and energy we need to reach the next level of success in our careers and as a brand. Taking care of our feet and what we wear on them is more than just about looking good. It’s about making sure we have a strong base to stand on as we move forward in life. Let’s pay attention to our feet, and our foundation, and make sure they’re ready to take us where we want to go. In conclusion, just as the cleanliness and condition of a car’s tires can significantly affect its overall appearance and functionality, our personal foundations—symbolized by our feet—hold the key to how we navigate the challenges and opportunities life presents. Our feet, both literally and metaphorically, represent our base, our point of contact with the ground that supports and propels us forward. The attention we give to our feet, through the shoes we choose and the care we take, reflects our respect for the journey itself and the paths we choose to tread. This concept extends beyond mere aesthetics; it’s about acknowledging the […]

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It’s to take your brand to the next level. Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year. 1. Raise the bar on yourself All is about having a growth mindset to demand yourself to go higher and do better. Let me draw your attention to this simple observation: I know quite a number of brands in my circle that offer the same services and products of high quality and standard, yet they are underpaid by their clients. Why? Well, my survey revealed one major setback: lack of confidence in their expertise. They lack the boldness to price their products and services as they deserve. Let me break it down this way. The Psychology of Pricing with Confidence: Listen, if you don’t place a premium price on yourself, others will treat you like a commodity. Truth be told, you are powerful, gifted, talented, and skilled. Yes, you, you have to believe that. It all begins with self-belief and confidence in one’s abilities. Perhaps, you have settled for crumbs for your brand and business. No! Yours is the gold, gear up and go for it. Until you raise the bar on yourself and work toward becoming a better version of yourself, you will only have the leftovers of those who dare and do mightier things. Building confidence in yourself is building confidence in your brand. If you’ve been doing well, great! It’s time to step up your game, go up the notch. Stretch for a higher and greater opportunity. In the coming weeks, months, and years, lift your game, pursue excellence, and master your craft. 2. Invest in a professional coach One of the secret ingredients to success is spending money on a skilled coach. One common thread throughout successful people’s routines is that they know the benefits of coaching as a tool for personal and professional development. If you want to take your brand to the next level, hiring a coach is a must. Some individuals fail to take this into account since they naively think they can handle all the challenges that come with running a business and building their brand on their own. It’s vital to understand that there are fields where knowledge reigns supreme, and aiming to be a jack-of-all-trades may limit your brand’s potential. The necessity for professional advice becomes more obvious at various points along the path to creating a successful and lucrative brand. To achieve one’s goals, one needs a strategic partner, and that’s exactly what a coach is. By sharing their extensive knowledge and expertise, they will help you avoid common mistakes and face obstacles head-on. Asking for a coach’s assistance is seen by successful people as a sign of strength, not weakness. A coach functions as a catalyst for progress, pushing you beyond your comfort zone and unlocking your entire potential. In a world where average performance is just not enough to stand out, having a coach motivates you towards excellence. They provide tailored assistance that is designed to address your specific goals and obstacles. Whether you are a young entrepreneur or an established business owner looking to expand, a coach delivers the specialized guidance needed to accelerate your brand’s trajectory. The potential return on investment in a coach for your brand is priceless. 3. Build partnership There’s strength in numbers and unity of purpose. In building and growing your brand, forming strong alliances offer you great leverage you can’t have doing things all on your own. There are times you need to partner with other successful and big brands to grow your business. Therefore, I advise you to seek mutually beneficial connections. In partnering, consider what you can offer your partners and vice versa, what they will be bringing to the table. Once all is set, always remember to have a partnership agreement signed before you go on with any task. If possible, seek legal advice. Effective partnerships grow Brands. Make it a major goal to build a partnership in the coming weeks, months, and years. 4. Scale – enlarge your territories Too often many people settle too soon when they attain what they may seem successful in their own eyes. The temptation to settle could be so high when praises come from all corners. Yes, you may be doing well. It is good to celebrate but even greater to make the most of the situation at hand – repeat that which worked and scale your brand. When the season to grow comes don’t rest on your past fruits, there are more lands to conquer. Grow your brand beyond your current comfort zone. You may be doing well considerably in your niche. Sometimes your niche may become your comfort zone when you fail to recognize the season to expand. Take a well prepared and calculated giant step with your brand in the coming weeks, months, and years. The world is your oyster. 5. Work on your feedback As I always say “feedbacks are ways brands can look back”. I know of brands that have failed and have dimmed out because they took lightly the feedbacks of their clients and customers. Perhaps, you’ve lost a fortune over the years because of your indifference, but in moving forward you can do better to restore that which you lost. It’s time to review and evaluate your brand, where you flipped and flopped. The good, bad, and ugly. Every great brand and leader takes reviews and feedback seriously. These are important data to help make better decisions, products, and services, you discard and disregard it at your peril. 6. Develop a working brand guide and strategy Knowing exactly what you want and desire would help you achieve your goals faster. Sometimes, you may have a plan for your brand but if it’s not well documented, you wouldn’t be able to reach your brand goals. One way to make this […]

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How to Grow Your Personal Brand in 2024 It’s to take your brand to the next level. Whether you’re a new brand or an established one, you need to achieve at least one of these milestones/goals in the upcoming year to remain relevant and competitive. 1. Raise the bar on yourself It is all about having a growth mindset to place a demand on yourself to go higher and do better. Let me draw your attention to this simple observation: I know several brands in my circle that offer the same services and products of high quality and standard, yet they are underpaid by their clients. Why? Well, my survey revealed one major setback: a lack of confidence in their expertise. They lack the boldness to price their products and services as they deserve. Let me break it down this way. The Psychology of Pricing with Confidence: Listen, if you don’t place a premium price on yourself, others will treat you like a commodity. Truth be told, you are powerful, gifted, talented, and skilled. Yes, you, you have to believe that. It all begins with self-belief and confidence in one’s abilities. Perhaps, you have settled for crumbs for your brand and business. No! Yours is the gold, gear up and go for it. Until you raise the bar on yourself and work toward becoming a better version of yourself, you will only have the leftovers of those who dare and do mightier things. Building confidence in yourself is building confidence in your brand. If you’ve been doing well, great! It’s time to step up your game and go up the notch. Stretch for a higher and greater opportunity. You can do more. In the coming weeks, months, and years, lift your game, pursue excellence, and master your craft. 2. Build Capacity for Growth Any brand that does not grow fades away. The competition is fierce, and the noise out there is loud. If you don’t build yourself up and create significant capacity for growth and expansion, you will fade out faster than you think. This demands consistent improvement, exploration, charting new terrains, and pursuing bigger goals. Over the past year, many interesting things happened, and some went viral on social media – from Nigeria’s Hilda Baci breaking the Guinness World Record for the longest cooking time to Afua Asantewaa Aduonum of Ghana attempting to break the Guinness World Record for the longest singing marathon by an individual. A few things stand out. Firstly, the desire to break a record – that audacious attempt is worth commending. The second thing is that these records were way beyond their capacity, but they had to build the capacity to get it done. It stretches them, it challenges them, and it also gives reason for others to attempt breaking other records, be it in public or private. It gave enough people a reason to pursue larger goals and bigger dreams. My question for you is this: What bigger goals, dreams, and aspirations would you attempt in the coming year? Go for your big wins! The best is yours! Recommend Books 5 Minutes Habits (Audiobook) Retreat: Reflections for Busy Businessmen (Audiobook)

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How can you enhance your content creation and branding with these five productivity tools? Enhancing Productivity in Content Creation and Branding In today’s podcast, I discuss five productivity tools that can significantly enhance content creation and branding. So, I’ll share some insights from that episode, focusing on the importance of finding the right tools to boost productivity and maintain your unique voice while creating content and building your personal brand. 1 The Power of Audio-to-Text Tools The first tool I discussed was Swellai.com, a powerful tool for recording and transcribing audio. What sets Swell Icon apart is its ability to generate titles, summaries, article formats, and even social media shareable content based on the audio message. This feature is particularly useful for podcasters, as it allows us to maintain our unique voice while using AI content-generating tools. 2 Proofreading and Editing with Grammarly Next, I delved into the world of proofreading and editing with Grammarly. This tool quickly spots grammatical errors and provides corrections, making it an invaluable asset for content creators. Other tools like Quillbot and ChatGPT can also be used for proofreading, but Grammarly stands out for its ease of use and accuracy. 3 Simplified.com: A One-Stop Content Creation Platform I also discussed Simplified.com, a platform that offers various features like graphic designing, image generation, video editing, and social media content creation. It’s a one-stop platform for generating extra content in different formats and also allows for sharing and promotion on social media. 4 The Versatility of Canva Canva, a popular platform for creating graphics and text, was another tool I highlighted. Canva is an AI-integrated tool that allows users to create various types of content, such as infographics, social media posts, and document formats. The free version of Canva is highly versatile and can be used for writing content, designing book covers, and creating social media posts. Canva provides a wide range of templates to assist users in their content creation process, saving them time and energy. 5 Selling Digital Products with Gumroad Finally, I discussed Gumroad, a platform that helps users market and sell their digital products. After going through the content creation process, users may have something they want to sell, such as a digital product or a recording. Gumroad provides an easy-to-use platform for selling various types of products, including courses. The Importance of AI-Powered Tools In today’s digital age, using AI-powered tools to work faster and more efficiently is crucial. By combining these tools effectively and positioning oneself in the market, users can achieve significant productivity gains. Whether you’re a podcaster, a blogger, or a digital marketer, these tools can help you streamline your content creation process and build a stronger personal brand. The right tools can significantly enhance your productivity and help you maintain your unique voice while creating content and building your personal brand. Whether it’s Swell Icon, Grammarly, Simplified.com, Canva, or Gumroad, each tool offers unique features that can help you work faster and more efficiently. So why not give them a try and see how they can transform your content creation and branding process? Recommended Reading Market-in-g!: Conversation with a Marketing Guru – Seth Godin Books by Bernard Kelvin Clive

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In this episode, Bernard Kelvin Clive, a personal branding consultant and host of the Personal Branding podcast, shares valuable insights on why personal branding is essential in today’s marketplace. Don’t miss out on his expert advice! #Branding #Podcast Personal branding for profit and impact. Personal branding has become increasingly important in today’s digital age. With the rise of social media and online platforms, individuals have the opportunity to showcase themselves and their expertise to a global audience. Personal branding is the process of creating and maintaining a unique and consistent image that represents who we are and what we stand for. It involves carefully curating our online presence, including our social media profiles, website, and professional portfolio, to convey a specific message and attract the right audience. One aspect of personal branding that often gets overlooked is appearance. As humans, we are naturally drawn to visually appealing things. Our brains are wired to process and respond to visual stimuli more effectively than any other form of communication. Therefore, how we present ourselves visually plays a significant role in how others perceive us and our personal brand. In the podcast, the conversation revolves around the cover of a book titled “On Becoming an Authority” by Bernard Kelvin Clive. The host expresses admiration for the cover and acknowledges that it immediately signifies that the book must be authored by Bernard Kelvin Clive. This example highlights the power of visual branding in creating a recognizable and memorable personal brand. The cover of a book, like any other visual representation, serves as a first impression and can influence whether someone decides to engage with the content or not. In this case, the host’s familiarity with Benad Kelvin Clive’s personal brand influences their perception of the book and their interest in it. This demonstrates the impact that personal branding can have on attracting the right audience and generating interest in one’s work. However, it is important to note that personal branding goes beyond just appearance. It is not about creating a superficial image or trying to fit into a specific mold. Instead, it is about authentically representing oneself and aligning one’s personal brand with their values, goals, and expertise. Personal branding should be a reflection of who we are and what we have to offer, rather than a facade or a means to manipulate others. Building a strong personal brand requires consistency, authenticity, and a clear message. It involves identifying our unique strengths, passions, and values and communicating them effectively to our target audience. This can be done through various channels, such as social media, blogging, public speaking, and networking. By consistently sharing valuable content, engaging with our audience, and demonstrating our expertise, we can establish ourselves as authorities in our respective fields. Personal branding is not just about self-promotion. It is about creating a positive impact and leaving a lasting impression on others. When done effectively, personal branding can inspire and influence others, build trust and loyalty, and open doors to new opportunities. It is about using our personal brand as a platform to make a difference and create meaningful change in the world. The truth is that personal branding is a powerful tool for individuals to differentiate themselves, build trust and loyalty among their audience, and establish themselves as leaders in their respective fields. Appearance plays a crucial role in personal branding, as it is the visual representation of who we are and what we represent. However, it is important to strike a balance and present ourselves in a way that is authentic and aligned with our values and goals. By doing so, we can build a strong personal brand that attracts the right audience, generates interest in our work, and creates a positive impact in the world.

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Building your brand in challenging times Growing in times Like These! The acronym for GROWTH is a great tool for personal and professional growth. Each letter represents an important trait or action that can help you navigate the different stages of growth. Let’s go through each one: G- Grits & Guts: Grit is a combination of perseverance and passion for long-term goals. It means having the determination to see something through to the end, even when things get difficult. Guts, on the other hand, is the courage to take risks and try new things, even if you’re not sure you’ll succeed. Together, grits and guts can help you take on new challenges and overcome obstacles in your path to growth. R- Reason & Research: Reasoning and research are essential for making informed decisions and setting realistic goals. By being logical and analytical, you can evaluate different options and choose the best course of action. Researching and gathering information also allows you to have a more well-rounded understanding of the situation and can help you to make more well-informed decisions. O- Objectivity and Oscillating: Objectivity is the ability to look at things objectively and to see them for what they are, rather than getting bogged down by emotions or biases. Oscillating, or being flexible and adaptable, means being able to adjust to change and to see things from different perspectives. Together, objectivity and oscillating can help you to be adaptable and make the most of new opportunities. W- Work: Of course, no growth can happen without putting in the work. Consistent and deliberate effort is key to achieving any goal and making progress. T- Tenacity: As previously discussed, Tenacity is the ability to persist in the face of adversity and keep going despite obstacles. It is the willingness to keep pushing forward even when things get tough, and the determination to not let setbacks and failures defeat you. It is this persistence and determination that allows people to achieve great things, even in the face of seemingly insurmountable challenges. H- Humility: As previously discussed, humility is an important trait for growth because it allows you to acknowledge your limitations and areas for improvement, and to learn from others. When you approach new challenges and experiences with humility, you’re more open to learning, feedback, and critique, which can help you grow and develop in new ways. Recommended Reading Market-in-g!: Conversation with a Marketing Guru – Seth Godin Books by Bernard Kelvin Clive

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13 years ago, I had the privilege of meeting Kobby Blay, a driven and passionate young nurse. It was at the peak of my first book launch and blog and I was doing multiple radio and TV interviews. We all felt passionately committed to driving positive change in our society through our gifts and passions. Kobby was on a mission to fill the gap in health information through his blog and medical photography. His unwavering passion led to the creation of the highly successful Ghana Health Nest, which has become a trusted source of health information. Kobby’s passion project has taken him on a journey around the world, and it can happen to you too! I have seen firsthand how several of my friends have transformed their passions into profitable ventures. Today, I am thrilled to share my knowledge and offer tips and strategies to help you kickstart your own passion-driven business. It all starts with taking that first step and starting today! Are you tired of working in a job that doesn’t fulfill you or align with your passions? Are you ready to turn your passions into a profitable business? If so, you’re not alone. Many young professionals dream of turning their passions into a successful career, but often struggle with knowing how to get started. That’s where this guide comes in. Turning your passions into a profitable business is not only a way to make a living doing what you love, but it’s also a way to live a more fulfilling life. By pursuing your passions, you can bring your unique talents and skills to the world, and make a positive impact in the process. So, how do you turn your passions into profits? Here are some key steps to get you started: Let’s quickly look at some cost-effective ways for establishing a system and effective processes: To provide excellent customer service, here are some tips to follow: In a nutshell, monetizing your passions and skills requires a combination of identifying what you are good at, packaging your skills and passions into a product or service, getting it to market, establishing systems and processes, and providing excellent customer service. It is my hope that by following these simple steps and taking action, you will be able to turn your passions and skills into a profitable business. Get started and let me know how it’s going for you; I wish you the best! Recommended Reading Market-in-g!: Conversation with a Marketing Guru – Seth Godin

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The Top 5 Myths about Goal Setting – And How to Ditch Them for Good Are you trying to make changes in your life but feeling stymied by goal-setting myths? Do you ever wonder if setting goals is worthwhile? You are not alone if this sounds familiar. Goal setting is a popular topic, especially during this time of the year, but it can be fraught with misconceptions. In this article, I will debunk the top five goal-setting myths and offer practical advice on how to get rid of them for good. Continue reading to learn how setting goals can help you achieve your dreams and realize your full potential. 1. Your Goals must be in writing! Not entirely true, you can have unwritten goals. You know what? When I wrote the last book – Bruwaa, which I published last year, I didn’t have a goal of writing it, but once I thought about it, I wrote it and published it! You should have a goal, but your goal doesn’t have to be in writing. For achieving goals, there is no one-size-fits-all approach. You can still make your goal, even if it isn’t written down. 2. Goals Have to Be Big to Be Worthwhile One of the biggest myths about goal setting is that you need to have big, lofty goals for them to be worthwhile. This couldn’t be further from the truth. Hey, smaller goals can often be just as effective and sometimes more achievable. Big goals can seem intimidating and overwhelming, which can prevent us from even starting. Breaking down our goals into smaller, more manageable steps can help us stay on track and make progress. Plus, achieving those smaller goals can give us the confidence boost we need to keep going. Rather than setting an ambitious goal like “start a business” or “get a promotion”, set smaller goals that are related. For example, if your ultimate goal is to start a business, your smaller goals could include researching potential business ideas, writing a business plan, or finding a mentor who has experience in the field. Each of these tasks should have a specific time frame attached to them so you can track your progress. By breaking down your goals into smaller steps, you’ll still be working towards the same end goal but without feeling overwhelmed. 3. You Need to Know Exactly What You Want Setting goals can often seem intimidating because you feel like you have to know exactly what you want before you even start. But that’s not the case at all! You don’t have to have a perfect plan for achieving your goals in order to start the journey. Truth is, it’s perfectly normal (and recommended) to start with a general idea of what you want and then build from there. When you don’t have all the answers, don’t let that stop you from getting started. You can always adjust and refine as you go. Start by writing down the outcome that you want. What do you ultimately want to achieve? Once you’ve identified that, ask yourself some questions: What resources or skills do I need to reach my goal? What steps do I need to take to get there? Who can help me? These questions will help you develop a clearer picture of what you need and how to get there. As you answer each question, jot down any ideas or insights that come up. You don’t have to have all the answers right away. This is just an opportunity to gather more information so that you can move forward. Your goal doesn’t have to be perfectly defined when you start. As long as you have a clear idea of the outcome that you want, that’s all you need. The rest will come together as you go. 4. You Need to Set a Deadline. Goals Must be Time-Bound! One of the most common myths about goal-setting is that you need to set a deadline for achieving them. Many people think that setting a goal without a deadline just isn’t enough and that there needs to be a specific time frame within which you must reach your goal. However, this is not necessarily true. It’s important to understand that deadlines are just one part of the process of goal setting, and they are not always necessary. Having a rigid timeline can actually hinder your progress in some cases. When setting goals, it’s important to take into consideration the time and effort it will take you to achieve them. If you have an unrealistic timeline, then you are more likely to become discouraged if you don’t reach your goal as quickly as you had hoped. Furthermore, if your timeline is too restrictive, it could also lead to burnout or even frustration as you try to cram too much into too little time. On the other hand, having a loose timeline can be beneficial. Having an idea of when you’d like to achieve a goal gives you something to work towards, but it also allows you to adjust your plan if something unexpected comes up or if you realize that the timeline needs to change for any reason. At the end of the day, it’s important to remember that deadlines should not be a source of pressure when it comes to goal setting. Rather, deadlines should be seen as a helpful tool for keeping you motivated and on track. Whether or not you decide to set a deadline for yourself depends on what works best for you and your situation. 5. Once You Set a Goal, You Can’t Change It What has become of your childhood dreams and High school goals? One of the most common misconceptions about goal setting is that once they are set, they cannot be changed. This may appear to be logical, but it is simply not true. Goals are intended to be fluid and should be revised as needed. Life does not always go as planned, and goals are no exception. Your […]

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Building your Personal Brand as a Student Here are a few quick tips to help! “Personal Branding is the combination of one’s SKILLS and TALENT to produce VALUE for others, that creates an IMPRESSION, PERCEPTION, and REPUTATION…” – Bernard Kelvin Clive 1. Start with a clear vision for who you want to become and what your goals are. (Find yourself) 2. Be innovative and think outside the box when it comes to marketing your brand. (Find your power, Get Skilled!) 3. Develop an effective social media strategy that will help you connect with your target audience. (Find your place) 4 . Think about ways in which you can monetize your brand, and make sure all of your strategies are legal and ethical. (Find a need) 5 . Stay true to yourself, and don’t be afraid to experiment – this is how you’ll find out what works best for you and YOUR brand! 6 . Keep track of trends so that you know where the industry is going, and adjust accordingly! 7 . Make use of technology resources available online to amplify the reach of your brand. (Pay to Play) 8. Stay humble – no one succeeds alone! Collaborate with others in order not only build a better yourself but also strengthen relationships across different industries/disciplines/geographies…etc 9. Don’t forget networking events; these opportunities provide excellent opportunities to network with potential customers as well as professionals within related fields. (Network) 10 Always remember: be your best self and live your commitments in line with what you believe. Your brand is as important as the value you consistently bring to the marketplace, don’t lose your worth! Bernard Kelvin Clive Recommended Books Q.EST. Building a Reputable Presence Online On Becoming An Authority

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And How to Overcome It Social media has become a huge part of our lives—and it’s also created some problems we need to address. Social media addiction is increasingly common, and it affects more than just younger generations. If you feel as though you’re spending too much time on social media or that it causes problems in your life, this episode will help you understand the issue and give you ways to overcome your social media addiction. What is Social Media Addiction Social media addiction is the idea that one’s use of social media is negatively impacting their life. Research has shown that social media addiction can result in a feeling of time wasted. Although your online connections may have close and casual relationships with each other, most likely there will be more time spent with friends in person. With this lack of proper communication and interactions, comes a society that is being swallowed by its devices. Are You Addicted? Signs of Social Media Addiction One of the most common signs that someone is addicted to social media is when they feel like their life would be better if they spent more time online. This may mean the person is living vicariously through other people’s photos or doesn’t know how to spend time outside. Others have found themselves neglecting relationships with friends and family because they are so consumed by their social media life. One study even says that social media users are at higher risk for depression than those who don’t use it. Although most think these issues only exist among teens, as social media usage has been steadily increasing in adults over 50 years old, addiction rates in this age group are on the rise as well. The Signs of Social Media Addiction are Social media is the first you check when you wake up and the last before bed, then you are addicted or geting addicted. If tou can’t spend a day wothout checking your social media pages and apps. If you feel you are spending too much time on social media, and you are worried about how it may be affecting your life, it’s important to get support. Try talking with a close friend or family member first. They can help you determine whether your use is problematic, and if so can help you decide on steps to change your habits. Talking with a therapist or counselor can also help overcome social media addiction, as they can teach useful coping strategies for building better habits when using social media. What Are the Risks? Social media addiction may seem harmless but there are many risks involved. One is that people could develop anxiety or social anxiety as a result. If someone spends their entire day scrolling through their phone, they don’t have the chance to be a part of reality and interact with other people. Another risk is that it makes someone too self-conscious, almost in an obsessive way. They will constantly compare themselves to others on social media and become overly critical of their appearance and life achievements. In other words, many times what you see on social media isn’t real, but it can make you feel like your life is worthless and that nobody likes you or cares about you. How to Overcome Social Media Addiction Social media addiction is a very real phenomenon that has been studied extensively in recent years. Many people log onto their favorite social media sites in the morning and don’t even realize how much time they’ve spent until they look at the clock. The addiction goes beyond just browsing and can lead people to become preoccupied with their timeline, often neglecting other tasks like work or personal responsibilities. Social media addiction can also cause feelings of stress, anxiety, and depression. Luckily, there are ways to overcome this condition. One study found that spending more time away from screens can increase physical health benefits and reduce mental fatigue ̶, especially for teens who spend as many as nine hours a day online on any given day! Stay Away From These Sites/Apps Most importantly, avoid using social media when you’re feeling low. They’ll only make you feel worse, and they will hinder your recovery. If you’re serious about overcoming your addiction, there are many great programs out there that can help! To get started, start by restricting the time you spend on these sites each day, and don’t engage with them first thing in the morning or before bedtime. If temptation gets too high and you need some extra help, add an app like Break Free from Any App or App Detox for extra support. It’s important not to compare yourself to others on social media and stay off these sites whenever possible because they just show us what we want to see—most of which is unrepresentative of reality. Dealing With Friends’ Posts As we scroll through our feed, posts from friends that have gone on exciting vacations or had a baby start to blur together with sponsored posts. Suddenly, scrolling through our feed seems like a never-ending competition. Have you liked enough friends’ statuses? Are your photos as good as theirs? This can lead us down a dangerous path of addiction if we do not take the time to assess what is important in life and what should not be concerning. More importantly, we must develop an attitude that social media isn’t everything and that it cannot define who we are in reality. We must be selective about what is worthy of our attention to combat social media addiction. Here are five helpful tips for how you can cope with this growing issue: Get Out Of ‘Fomo’ If you are reading this, then you are not just experiencing FOMO. But by acknowledging the reality, you can start taking steps to overcome it. Here’s a six-step process that will help: 1. Identify your triggers 2. Figure out when and where you engage with social media the most 3. Designate specific […]

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Why do authors lie to themselves?  It’s because they think that telling them these lies will help them write, edit, publish, and sell their book.  Unfortunately, the opposite usually happens – some authors waste days of their lives with lies and empty promises. Every author writes to fulfill their dream of seeing their work in print, but many get swept up in the day-to-day business of publishing and forget why they started writing in the first place. The result? Author burnout, writer’s block, and more unfinished manuscripts than published books.  Today, I will share with you three lies that authors tell themselves and explain how to avoid these self-destructive mistakes. #1 My Book Will Become a Bestseller One of the many lies authors tells themselves is that their book will become a bestseller. Especially if the book is published on Amazon. In reality, only a few books become bestsellers – Yes! There is a science and strategy to it. We’ll save that for another time. The problem is that many authors and books do not become best-sellers, regardless of how well-written or interesting their content is. I’ll go over strategies for becoming a bestseller later, but let me say that factors that can influence whether a book becomes a bestseller include competition from other similar titles by authors, the timing of the release, and marketing effort. I advise authors not to make becoming a best-selling author a major goal in their publishing journey, as this can potentially derail their writing. I’ve met several authors who were disappointed because their books didn’t sell even ten copies or become a bestseller as they had hoped. #2 My Content is Just Perfect One of the most common lies that authors tell themselves is that their work is flawless. This lie is mostly believed by religious people, who are so glued to their ideologies and interpretations of their faith. From the title of the book to the cover design, they would never give in to opposing opinions. This belief may cause them to avoid making any changes or adjustments to their manuscript, even if it isn’t working well. It may also prevent them from seeking feedback from others, which would aid in the improvement of their work. This can stifle your creative writing and render you unsuitable for professional criticism. Constructive criticism is necessary for the development of a good piece of writing. Receiving feedback on your work will help you identify areas for improvement and how to implement those changes to ensure that the final product meets all expectations. Relying solely on self-evaluation can result in stagnation and decrease writing quality over time. #3 I can do this alone it’s Easy Another lie authors tell themselves is “I can do this alone, without any help.” If you think that you can do everything by yourself, then you need some help.  Getting your work published through self-publishing is often portrayed as an easy and quick process, but it isn’t always that simple. As a result of the tremendous amount of work necessary to publish a book, self-publishing may be harder than going through traditional publishing houses. To turn a manuscript into a paperback or hardcover book, you need an editor, beta readers, proofreaders, designers, and printers. Setting up your website can be difficult enough without having to deal with all of the logistics of actually publishing a book. It’s not an easy task, and it takes a dedicated team of experts to pull it off successfully. The author may sometimes want to be the writer, editor, and expert, but this is not always the case. In my experience, most writers and authors who act in that manner produce crappy content that doesn’t deliver on their promises.  To publish your book successfully, you need experts in a variety of fields to assist you. Even if you want to self-publish, you won’t be able to do it all by yourself. You simply need to concentrate on what you do best: writing. To make significant progress and achieve success in the publishing industry, you must hire people whose skills complement yours. This will allow you to complete the task faster and better than if you attempted to do it alone. Let me mention that several local authors do not want to pay experts to assist them in the publishing process, so guess what happens? Yes, I believe you are correct. There’s nothing to write home about! In conclusion: Writing and publishing are two separate businesses. Until authors understand this and play by the rules of the game, they will forever live in deception and be consumed by their lies. For authors who seek to make money from their books, here are two things to note: Build a solid system that can help you scale and sell more books. Look at other avenues of making money than just your book, example could be events, courses, souvenirs, etc. As a self-published author, you need to think like an author who writes quality content that people want and need as well as an entrepreneur to establish a marketing system that aggressively markets your books to succeed.  Bernard Kelvin Clive Recommended Books Q.EST. Building a Reputable Presence Online On Becoming An Authority

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Do brands last a lifetime? What makes some brands survive while others fail?Think about this question as it relates to your own life. What brands and products do you remember from your childhood? Are those brands still existing?If so, what could their main secrets be? If they are no longer around, what could have led to their extension? So, perhaps you already know the answers to these questions. My favorite childhood car brand was the French-built Peugeot. The Peugeot company was founded in 1810 by Jean-Pierre Peugeot, who began making coffee mills and bicycles.Despite not having seen my grandfather’s functional Peugeot 504 (Peugeot’s first Saloon Car), I did see the spoilt immovable car kept in the garage. The car’s round headlights and sunroof caught my attention at the time. On occasion, he gathers his young children and tells them stories of his car-related antics. From Ho to Hohoe and Aflao to Accra, he traveled.It was the most adored vehicle in the 1970s and 1980s. I used to only consider traveling by the Peugeot. All this time I was hoping for a meaningful experience that I would be able to talk about with my grandfather. Was his account of the car similar to my personal experience, in other words? Brand’s perception vs customer experience.Admirably the Peugeot still exists today with different models made, and the company has evolved. Today, I will share with you three key secrets among the many that help brands thrive over generations. There are several ways brands can survive and thrive. The key to success lies in understanding these strategies and applying them to your business. Let’s get started… Customer-focused: if your goal is for your customers to feel satisfied and you put your all into it to achieve that result, your customers will come back to serve you in many ways. Some may become your unofficial brand ambassadors. Brands that attain iconic status are people-minded. They take pride in their work and they go the extra step to ensure that their clients and customers are satisfied. Brands that last know that they’re in business because of people. They realize that these people will be spreading the good word and image about the brand, which will bring in more clients and more money. Brands that last put a premium on their customer acquisition and retention processes and don’t let it happen by chance. are the ones that succeed over the long term. The key to creating enduring customer value is to figure out how to build sustainable competitive advantage, not just for individual companies but for entire industries. Be value-driven! Communication: Brands that last keep their communication channels open all the time. Lasting brands use both new and old media to promote your business. Social media is used to engage with people, listen to them, provide feedback, and promote products and services. Listening helps provide avenues for bettering your products and services and strengthening your brand’s presence Lasting brands have a strong digital presence and constantly improve their digital presence to stay top of mind for their target audience.These actions help to strengthen the bond between the brand and its customers Consistency: Consistency is key. Nothing remarkable can be achieved without consistency. It’s the value, the voice, and the brand that drives home the message. Brands that last are always improving, always innovating, and always marketing their products and services Follow Coca-Cola’s lead. They’ve improved, even their formula, packaging, and messages, and constantly market themselves.Returning to the Peugeot brand, one of their success secrets has been their ongoing commitment to innovation and improvement. They never gave up, and today it’s one of the most sought-after cars in Europe by tourists.In addition to nine other Car of the Year wins in Spain, they have won five Car of the Year awards in Italy. I will summarize it all by ending with the words of James C. Collins from His Book, ‘Built to Last: Successful Habits of Visionary Companies, “The good news is that one of the key elements of being a visionary company is strikingly simple: Good old-fashioned hard work, dedication to improvement, and continually building for the future will take you a long way… The bad news is that creating a visionary company requires huge quantities of good old-fashioned hard work, dedication to improvement, and continually building for the future. There are no shortcuts. There are no magic potions. There are no workarounds. To build a visionary company, you’ve got to be ready for the long, hard pull. Success is never final” To remain relevant, brands must continuously reinvent themselves to attract new customers or retain existing ones. This requires constant innovation and adaptation. In conclusion, note that lasting brands are not built on autopilot, when it comes to building lasting brands, it’s important to understand what makes your brand different from others, and then find ways to leverage those differences to create lasting value for your customers. Bernard Kelvin Clive Recommended books visit https://www.amazon.com/author/bernardkelvin

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The Power of Video Content for Marketing Your Business Image source As a business owner, you’re always looking for ways to reach more customers and grow your bottom line. One of the best ways to accomplish this is to use video content. Video is one of the most effective marketing methods available and it’s only getting more popular. In fact, Cisco predicts that by 2022, 82% of all internet traffic will be video-related. If you’re not already making use of video content in your marketing strategy, now is the time to start. So, what makes video such a powerful marketing tool? Here are some benefits it can offer your business: 1. Increased Engagement Video is an incredibly engaging medium. In fact, humans are hardwired for visual information. Our brains process visuals 60,000 times faster than text and we’re able to retain 95% of a message when we watch it in a video, compared to just 10% when reading it in text form. This means that video content is much more likely to capture and hold your audience’s attention. Whether you’re displaying an explainer video on your website or sharing a branded video on social media, people are much more likely to watch the entire thing and absorb the message than if you were only communicating with them through text. 2. Greater Brand Awareness Video content can also be a fantastic way to build your brand, helping to put your business front and center in your audience’s minds. When creating video content like explainer videos or tutorials, it’s important to ensure that they feature your brand prominently throughout. Whether this means using your logo at the start of the video or simply mentioning your business name a few times, the video can help increase brand awareness and make your business more recognizable. 3. More Social Shares Another great benefit of video content is that it’s highly shareable. In fact, social videos are 12 times more likely to be shared than text and images combined. This means that when you create video content, your audience is much more likely to share it with their own followers and help spread the word about your business. As a business owner, you know how important word-of-mouth marketing can be. Video content is one of the most effective ways to generate buzz and encourage people to talk about your brand to their friends and family. 4. Improved SEO Video content is also a great way to improve your search engine rankings and drive more traffic to your website. Google, in particular, puts a lot of weight on video when it comes to determining where sites should rank in the search results. This means that by including videos on your site, you can help boost your SEO and improve the visibility of your website. 5. More Time Spent on Your Site Another benefit of improved SEO is that it can lead to people spending more time on your site. As a result, people who find your site through a search engine are more likely to stay and explore if they see that you have relevant and interesting video content themes. This means that they’re more likely to take the next steps in your funnel and become a customer, rather than just leaving after quickly scanning over some text. 6. Reduced Bounce Rate In addition to increasing the amount of time people spend on your site, video content can also help reduce your bounce rate. This is the percentage of people who leave after only viewing one page on your site. A high bounce rate indicates that people aren’t finding what they’re looking for on your site and are quickly leaving. Video content can help reduce your bounce rate because it gives people a specific reason to stick around and keep exploring your site. They are much more likely to watch a video if it is interesting to them. They’re also much more likely to continue looking through the rest of your site rather than just bouncing back to the search engine results page. 7. More Leads and Sales Of course, video content is also great because it can help increase the number of leads and sales you generate. Whether people simply click to watch a video on your site or they end up subscribing to your channel, utilizing video in your marketing strategy will give you more opportunities to connect with potential customers and drive them further down the funnel. Ending Note By this time, it should be abundantly clear that video content is a powerful marketing tool that you can’t afford to ignore. If you’re not already using video to market your business, make sure to start incorporating it into your strategy as soon as possible. And if you are using video, be sure to keep these benefits in mind and focus on creating high-quality content that will help you achieve your business goals. Let us all learn to love, nurture and utilize the power of video content for marketing your business. Recommended Books www.amazon.com/author/bernardkelvin on becoming an Authority

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Tips for Building a Reputable Online Presence Tips for Building a Reputable Online Presence “We must be careful not to let our current appetites steal away any chance we might have for a future feast.” ~ Jim Rohn Let’s look at some factors to consider while developing a great online presence: 1. Branding Branding is the first step towards building your online personal brand. You will be perceived based on how you present yourself, so make your brand worth every glance. Make use of both visual and verbal content. Your content is your digital currency, and the value you provide determines how much it appreciates and depreciates over time. You need to decide what type of content you want to create around your niche. Do you want to focus on creating videos? Or maybe you are more interested in writing articles? Once you know what kind of content you want to produce, then you can start thinking about how you can make this content better than anyone else out there. 2. Social Media Social media is another great way to connect with people who share your same interests. This is a great place to get started if you are looking to build your own online personal brand. If you have never created any social media profiles before, then you might want to consider starting with Facebook. You should always use a platform that makes you feel comfortable and happy. Don’t stress too much about trying to figure everything out right now. Just start somewhere! Don’t create an account only to leave it idle; instead, be consistent with your content and provide value to your audience. That’s how you get your message out while also keeping your brand at the forefront of people’s minds. 3. Email Marketing Most essential, use your content to develop a list and then grow your business from there. Your email is your powerful connector for establishing rapport with your audience and even sell your services. Email marketing is something that you can do from anywhere at any time. All you need is a computer and an internet connection. So, don’t wait to sign up for an email list. Start sending out emails today to help you build your own online personal branding. Above all stay trustworthy! Recommended Books www.amazon.com/author/bernardkelvin on becoming an Authority Above all stay trustworthy!

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The Rise of the Gig Guys, Are you in? “You have no idea how many people may require your services if only you could muster the confidence to put your skills to use” – Bernard Kelvin Clive I’d been up all night trying to memorize a slew of notes for a mid-semester exam. My eyes were heavy with sleep at 3 a.m., and my head couldn’t take it any longer. As I contemplated whether to go to bed or go for a walk to get some fresh air, the door flung wide open with a boom! He was hot and sweaty, and his clothes were dirty with clay from his ceramic work at the Art Shed. KKD, my roommate, rushed in and yelled, “chale, we have to go to town; Asafo Market, Kumasi, this morning at six o’clock and back for early morning classes at seven o’clock.” “Huh!?, I am tired!”, I replied. “Believe me, it’s a good deal!” he retorted! When he announced the news, sleep fled my eyes and my energy was quickly restored… The concept of side gigs and freelancing was extremely popular among students at KNUST’s College of Art & Social Science. Particularly in the Rural Art Department(IRAI). The course’s innovative and robust nature not only provides individuals with academic information to earn diplomas and certificates but also prepares them for the world of work. The course was challenging and rigorous, requiring students to study six main art disciplines in addition to other necessary semester courses. Other extracurricular activities would be difficult to fit in. Perhaps this is why I graduated ‘4 – 0’ no ‘intɛ’ (girlfriend).LOL. As difficult as the course was, so was the delight and satisfaction that came with the side gigs where students get to sell the products they created. We dubbed it ‘comɛ’, after the word “commercial.” ‘Man must survive,’ is a common slogan we chant during the gigs. Several of my classmates were ‘comɛ’ experts. Sandy Gyimah, often known as Toa, bursted with enthusiasm and versatility. Toa could sell anything, including the jute ropes used to make Macrame goods. (Toa is a serial entrepreneur at the moment.) George Preko was a brilliant carver and designer; I still have one of his sculptures at home (he now operates a creative advertising agency). Saka was a natural entrepreneur who saw money practically everywhere. (Saka, now a real estate mogul of Saka Homes). My roommate Kwame Kyere Diabour(KKD) was multitalented and creative; just give him an idea and he’ll make it a reality, be it wood, clay, or whatever. (Dr. KKD, now a senior lecturer at the University of Education, Winneba (UCEW)). These individuals had the potential to generate money right on campus. I recall KKD landing a big gig back then, manufacturing citation plaques for one of the municipal assemblies. That’s why he dragged me to town that morning to obtain some supplies for the work. We had a feast that weekend when we delivered the completed work. Chale, the feeling was gooood! Later, using my leatherworking skills, I began making stunning backpacks out of ‘tye&dye’ leathers. (The first of its sort on campus.) I remember making one of these backpacks for my Massdrama colleague, Michael, aka ‘Pocho’ (now CEO of Team1000words). Instead of the inscription ‘pocho,’ the words turned out to be ‘poche,’ a story for another day. The point is, in all of these situations, I noticed a common success factor running across with these guys: their ‘comɛ’, side-gigs were in areas where they were talented and had some degree of competence. [What are your present skills?] The lesson here is that there is always something extra to do, whether it is a side gig, freelancing, or running a full-fledged business. The catch is to rely on your natural abilities and things you are proficient at or can potentially develop, this, then becomes the first point of entry. All of my friends mentioned were gifted in some way, and the course had also helped them develop their talents, making it quite easier to monetize. The second point is that there existed a demand for their services, and they generated that demand. ‘Man must survive,’ was the driving force. If you are thinking about living a luxurious and exciting life, or if you need to survive the pressures of life, have expenses to pay, and numerous needs, you would not minimize your talents – your expertise. You have no idea how many people may require your services if only you could muster the confidence to put your skills to use. Are you prepared to start a side hustle? Here are some Benefits of Freelancing 1. Work from home or anywhere in the world Asabea refers to herself as the nocturnal guru. She enjoys staying up late to write. Early mornings are not her thing, and she battles with it all the time. So working a full-time job in Accra’s city center is hell for her. Freelancers are free to work from home or anywhere in the world at their own pace. You are not obligated to work from a particular location within a particular time frame. You choose your schedules. It’s also possible to freelance as a part-time job, which makes it easier to balance with a full-time role. While flexibility is key for many workers, so is working with people you enjoy and trust. Remote jobs allow you to build your reputation by working on small, personal projects before moving on to larger ones. Plus, since the other person isn’t in your office or in the same state or country, you don’t have to worry about office politics or being disliked—the only things that matter are the quality of your work and relationships. 2. Build your portfolio and proofs Bellerin wanted to pitch corporate institutions for photography jobs, but he didn’t have any references —portfolios, or endorsements to display. This is why portfolios are so important—your portfolio serves as proof of your expertise. And when you’re a freelance writer […]

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Why do you want to write a book? The recent boom of interest in self-publishing has led to an explosion of books being created. While there are positives to this new market, it could also have negative impacts on book quality. Writing a book can be a daunting, time-consuming task. However, it is one of the best things you can do and leave as a legacy. There are many benefits to writing a book. Writing helps you better understand your thoughts and who you are as an individual. It also allows you to contribute to the world by adding to the vast body of knowledge that already exists on the subject. One of the most common reasons people write books is to share experiences, teach lessons, or inspire others. That said, not every idea will make it into books. Some ideas and write-ups are best kept as blog posts and articles. Blog posts and articles are the perfect media for publishing content on a given topic. Blog posts are a great way to share insights and tips for readers, while articles provide in-depth analysis of specific topics. Sometimes these articles and blog posts serve a better and more timely need than if they were written in books. As much as I advise people to write books, I also place a caveat that not everything can turn out as a book or for that matter a great book. This is because the task of writing a book has several pitfalls that need to be avoided. For example, some people don’t have the time or discipline to write a book. Others have an idea that isn’t likely to sell well in the market. The first governing principle on writing books is the reason for the book. Now, it may seem like an obvious starting point, but many people forget about it or neglect to consider it. If you don’t know what your book is about or what you want your readers to get out of reading it, then how can you expect them to buy and read your book? That serves as a precursor for publishing. It informs the option of the right audience, the market, and the specific need. In my book publishing classes, I always assert my belief that authors should clarify their reasons for writing a book before beginning the publishing process. This will give them a clear vision of their goals and what they want to achieve. If they would like to write a book for profit, they can use this information when choosing how much time and effort to put into writing. For authors who are not looking for monetary gain, it helps know if this is something they are willing to sacrifice their time, energy, and money on it. It is clarity that will set the direction of the book publishing project. People write for so many reasons, either to make money, inspire, educate, or gain social status. In a recent Facebook post by the Zimbabwean telecommunications mogul, Strive Masiyiwa, who also founded and presides over Econet in Zimbabwe, Canada, and Zimbabwe respectively; he had this to say “I wanted to reach people who don’t usually read books. I ended up reaching more than 100m according to Facebook!” He believes that a book would have limited him in reaching out to a large number of people. Additionally, he didn’t want people paying for his content, he said: “I did not want people to pay for this material.” So he resorted to using Social Media as a means of sharing his content. He’s the go-to guy for entrepreneurs seeking to learn more in the field. He offers deep insights and openly engages with his audience on Facebook. I highly recommend every young entrepreneur follow his page on Social Media to learn more. His ‘why’ was crystal clear, so he chose the appropriate channel that would help him achieve his goal. There are some people just like Strive, experts in their various fields without a book in their name yet they share insightful long post content on social media. Perhaps, they may write a book someday. Something I always encourage them to do, however, for now, they believe the best medium to reach their audience is through their blog or social media posts. Take a look at the following people in my social media circle and get some insights from their content: Selorm Branttie is an ICT Business Specialist, Raymond Ablorh is a Communications Specialist, Nana Kwame Snr. is a Chartered Banker and Entrepreneur, BigGodwin is an IT Entrepreneur, and Kojo Akoto Boateng is an Entrepreneur and Broadcast Journalist. I have benefited a lot from the content of these people. So, for upcoming writers and authors be guided by your ‘why’? Once you are convinced, then do it! Remember that why you do what you do is more important than what you do. The question is, is a book the best medium for you? Think through again! To conclude let’s look at some benefits of writing a book: Increased Income: As technology makes advancements, there are new ways to make money. One of these ways is through self-publishing an e-book on sites such as Amazon. When you self-publish a book you can earn up to 70% royalties per sale of the book. This is a great way to make money without having to go through the hassle of submitting your book idea to traditional publishers. Your book may become a source of residual income. You write and publish it once, then it returns keeps coming. Increased Exposure: Some people think that writing a book is a waste of time, but in reality, writing a book increases your exposure. This is especially true for authors who are just starting out. The more books you write; the more people you reach. As people read your books, they will often be interested in finding out more about you and your other works. So if you have been considering writing a […]

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Tips to grow your brand FInd your unique audince Feed them value – over deliver Generate ‘Word of Mouth Marketing’ – Power referrals Feedbacks – get them and use them properly Stay Consistrent Stay Creative – Be diffirent Branding Resources

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12 Things to Dare in 2022 “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ― Andre Gide There comes a time in our lives that we must step out of our comfort zones and prisons and get into new territories. We all have some areas that we need to Dare to venture into in the coming year. So, today I present to you some ideas for daring discoveries. Go through and give it a shot. 1. Dare to Break mental strongholds It all begins in the mind. Your mind is either your prison or palace. Several people have been stopped not by demons but by their own beliefs: self-limiting believes. So many “I can’t” block the flow of possibilities. To do and have more, one must first believe. Expand your capacity to receive. Sometimes we place a cap on what we can achieve based on our past failures, which ought not to be so. Until one breaks self-imposed barriers in the mind, success becomes a wild goose chase. Believe you can and work towards it. See it first in your mind then work towards it. “Don’t let mental blocks control you. Set yourself free. Confront your fear and turn the mental blocks into building blocks.” ― Dr. Roopleen 2. Dare to Raise the bar on yourself Truth be told, unless you deliberately upgrade yourself and see the worth in you, people will always treat you less than you deserve. They will devalue you and underpay you. You must dare to make a conscious effort at all costs to work harder on yourself, become a better person in your niche. I believe you are capable of achieving more. Place a demand on yourself, sacrifice more and stretch to reach for great heights. Self-worth is your first wealth. “I dare you, while there is still time, to have a magnificent obsession.” ― William Danforth 3. Dare to Write a book Writing may not come easily for everyone, however, everyone has a story, an experience, lessons to share. This may be the best time to write that book for you. Your story needs to be heard. Whether aiming at becoming a bestseller or not, make it a goal to share your story, lessons, strategies, and thoughts with the world. Listen, you may be helping someone you may never meet or know. Just start writing. At best hire a ghostwriter to professionally help you with your book. 4. Dare to go on a date If you’ve been postponing the idea for the date, now might be a good fit to give it a shot. Yeah either married or single, you can just pick a location to go spend some quality time with yourself, your spouse, fiancée, or family. It makes a lot of difference. Hey, why don’t you dare ask that person you’ve been admiring all this while for a date? You may be lucky, dare, go for it! 5. Dare to Travel/ tour/ retreat/ vacation Travelling opens are a new world of possibilities, to meet people of diverse cultures, lifestyles, and beliefs. It offers you an opportunity to learn and have fun. Perhaps, you have never traveled outside your village, town, city, or country. This may be the time to do so. Plan for that trip today. Additionally, Dare to Go on a retreat! You also deserve some vacation. Go out of town, find a serene place to meditate, have deeper soul searching, pray and commune with God. 6. Dare to learn a language Language is a very powerful communication tool, if you are at least multilingual the better. Learning a new language can be empowering, just add one more you your list. 7. Dare to go back to school/ learn a Skill Dare to go back to school, either online or offline. You may think it is too late but hey! No! You can still take that course. Learn something new. Upgrade yourself. Find out what skills are needed in your industry and learn. It offers you more opportunities in life. Skills get you hired. If necessary, make it happen this year. Make inquiries and pick a form. 8. Dare to Start a business (side hustle) It is a good practice to have multiple streams of income. It makes life worth living and lightens the pressures of life. Starting a side gig may not be for everyone, but the idea of trying something on your own has many wells of lessons one can draw from. You may need an extra income or may have plans for a startup business. Just begin, get the needed resources and launch out. 9. Dare to hire an expert Yes! You cannot do it all on your own and certainly cannot master everything in your lifetime. So to save you some time and money, you must hire experts in areas that can help complement what you do. Dare to delegate and focus on the things you can handle effectively and efficiently. Successful people leverage experts to help them succeed. 10. Dare Start to foster a child You may want to start a family and possibly raise children or perhaps just want to foster a child. Whatever your family goals are, Dare to make it happen. If you’ve been planning on settling down and the right time is up, go ahead don’t keep postponing it. Prepare for wonderful family life. If adopting or fostering is the best option for you, go for it. Your adoption may just be to cater to the needs of someone’s child. Do it! 11. Dare to own properties – Dare to acquire some lands, if you have land, you can have more. If you have none, now it’s a great time to secure one. Invest in lands, it always appreciates. – Dare to start a backyard garden A backyard farm would be an ideal starting point if you have space for it. Be it plant or animal farming, cultivate this as a hobby or […]

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“If you don’t prepare you will repair” – Bernard Kelvin Clive The Power of Brand Preparation. In this episode I talked about the power of preparation in brand building. Preparation is a critical process in the brand-building journey. If you don’t prepare you’ll repair. So start right and build right, prepare!

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“Find a balance between the art of writing and the business of publishing“ As an author, the question that has been asked on countless occasions has been ‘How do you find inspiration to write?’ Today, I will share with you some simple truths and challenges faced by writers and authors alike. Listen, there would be days you have the drive and internal motivation to write, the flow will be natural and uninterrupted. And well there will be other days that regardless of what you do, the inspiration and flow will not be there. Yeah, that’s life, don’t let the not-so-good days discourage you. The recent pandemic (Covid-19) took the world by surprise. While it shut down some businesses it also reshaped the minds of others. Before this, many thought to themselves they were too busy to slow down to enjoy the simple pleasures of life or pursue the list on their bucket list were awaken to the realities of life. For the last 12 months, I have seen several people writing and publishing books, yes! Surprised? Suddenly, they’ve got the time to write and share their stories and ideas with the world. Truth be told, sometimes it takes an uncertain tragic situation to turn men towards living their dreams. The thing is that, if one desires to write, every day presents an opportunity to do so, it might not be as fast as one desires, but there will be progress. That simple action and habit will lead to many creative ideas being birthed. We are all sometimes slack, slow, and lazy about taking simple action, but when we commit to it, a whole new world of possibilities is born. So, here are simple tips and tweaks to help you in your writing and publishing journey. 1. Block some time off your daily schedule to write. It could just be 30minutes.2. Write when you are inspired or not. It’s the habit that counts.3. Treat your first draft as such, it’s a draft, don’t try to polish it during the writing process.4. If you are writing a book, make it a great one. Put all your all into it. That’s the beginning of your success.5. Invest in a professional editor6. The secret has been to always start promoting your book before it’s ready. Promote before publishing.7. Great writers are readers as well. So read other books, build yourself up.8. Join a network of writers and authors, this helps greatly.9. Quality design sells. Get a professional cover and book layout designer to do your book cover and typesetting.10. No matter how great a writer you are, never try to do everything on your own. Engage the expertise of others, it pays!11. Don’t stress yourself over who should write the foreword for your book12. If you desire to stay in the game for a long time then, consider writing multiple books(series) than trying to make a killing from just one book.13. Book tiles do change. Your current book title may need to change before publishing14. Publish on Amazon and other platforms. Sometimes smaller platforms may offer you more royalties. Don’t be limited, spread!15. Make friends with bloggers, publicists, and book reviewers, if not hire them when necessary. They help create buzz around your book.16. Blogging and podcasting are great marketing channels. If you can, consider guest blogging and podcasting. They are a prodigious book promotional avenue.17. Get reviewers for your book online. Reviews help to drive sales for your book.18. Prepare to be a guest on TV/Radio, Podcasts, etc. An avenue to market your book.19. Get an author website or landing page for your book. Giveaway some content!20. Be consistent and committed to writing. Craft your writing style. Write for your ideal audience and grow!21. Learn well the art of writing and the business of publishing. Book Publishing is a big business, do all you can to stand out! Bernard Kelvin CliveAmazon bestselling author of over 50 published books. Recommended books: CEO Branding Simple Branding Guide for Small Business Owners

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In this episode, I discussed the subject of branding and rebranding with Susan Meier. Susan Hamilton Meier coaches business leaders on how to position their brands with clarity and impact. An alumnus of Harvard Business School and the Boston Consulting Group, Susan has helped the world’s leading brands understand their customers, evolve their strategic vision, and create effective communication. Based on her experiences, she developed a workbook that equips entrepreneurs and small business owners with the same tools her Fortune 50 clients use to identify their brand’s unique niche and craft their key messages. RESOURCES: Books by BKC www.Amazon.com/author/bernardkelvin

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“Branding is more than just a creative name and cute logo…” – Bernard Kelvin Clive Building a brand is about much more than coming up with a brand statement, logo, and colors. And still, too many businesses seem to think that’s all there is to it. This is why so many of them end up getting lost in the sea of other competitors and can’t seem to stick with their audience. But if your goal is to get your brand out there and attract the right people, you have to know how to build a brand strategy and avoid some crucial mistakes. Here are a few of them. Not Starting with a Brand Strategy The biggest issue is not coming in with a strategy. You should always start with your biggest competition and see what they’re doing. This will inspire you as to what you can do and how you can differentiate yourself. You also need to have a clear audience of who you’re catering to. Remember, this is all about your customer and aligning yourself with their experience. If you start from this angle, you’ll realize that fonts and colors have very little to do with your brand. It’s about being as persuasive as possible to your core audience. Not Delegating This is another major issue for many companies. They might want to put their in-house marketing team on the job when they might not understand all the aspects of branding. Branding online and offline are two completely different things, and people who do not have the expertise to build a brand online cannot be expected to learn on the fly and get good results. You need to hire a team for the job and find one with significant experience working on this type of project. People like main-rose.com are a perfect example. Outsourcing online branding will result in better results and will allow you to save time and money. You’ll also be able to allocate your team to asks they are better at. Cutting Corners A lot of people try to build their brand on the cheap. The issue is that a cheap brand will become synonymous with who you are, and it will be very difficult to shake off. This is why you need to invest all that you can into a proper design at first. While the logo isn’t everything, it is still a very important part of branding, so don’t make the mistake of hiring someone on Fiverr to do the job. What you’ll get is a mishmash of overused stock photos and cheap fonts. While you can get away with a cheap site at the beginning, make sure that the colors and logos are consistent and that the logo is professionally made. One of the big issues with having a cheaply made logo is that you might have difficulty transposing it to different formats. You don’t want to have to redesign the logo so that it looks the same on print and online. These are a few examples of mistakes people make when building their brand. Make sure that you avoid these, and understand what makes a strong brand to begin with. Recommended books: CEO Branding Simple Branding Guide for Small Business Owners

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If you have a desire to write a book or you have a book written and want to generate more revenue from it, then this is the right episode for you. In this episode my guest Dr. Angela, shares with us, secret strategies of writing a book and making a 6 figure income out of it. Dr. Angela E. Lauria is the founder of The Author IncubatorTM and creator of the Difference ProcessTM for writing a book that matters. The Author Incubator was ranked #275 on the Inc. 500 fastest growing companies and #60 on Entrepreneur Magazine’s Entrepreneur 360. Dr. Angela won the Stevie Award’s Coach/Mentor of the Year Award and her program, The Author’s Way was named Coaching Program of the Year and was named, by entrepreneur Magazine, as one of the top 10 most inspiring entrepreneurs to watch –one of only 2 women on the list. Dr. Angela has helped over 1,000 authors-in transformation write, publish, and promote their books. Her clients have been responsible for over $100 million in cumulative revenue. She has a B.A. and an M.A. in Journalism and Media Affairs from The George Washington University and a PhD in Communications from The European Graduate School. She is a Wall Street Journal, USA Today, and Amazon bestselling author of: Make ‘Em Beg To Work For You: How to Find, Hire, Manage, Reward, and Release All-star Players to Help Make your Dream a Reality Make ‘Em Beg to Be Your Client: The Nonfiction Authors’ Guide to Selling, Serving, and Funding a Movement Make ‘Em Beg to Publish Your Book: How To Reach A Larger Audience & Make A Full-Time Income In The Extremely Overcrowded World of Personal Development The Incubated Author: 10 Steps to Start a Movement with Your Message The Difference: 10 Steps To Writing A Book That Matters. She lives at The Author Castle in McLean, Virginia with her husband Paul, son Jesse and their Castle cats Princesses Feathers & Foxy McFuzz Bucket. RESOURCES: Download FREE books by Dr. Angela www.TheAuthorIncubator.com/freebooks Follow me on Facebook: www.Facebook.com/TheAuthorIncubator Books by BKC www.Amazon.com/author/bernardkelvin

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3 Proven Brand Strategies that Global Brands Employ How to Stay in the Game “Leads are seeds not harvest; cultivate them gradually” – Bernard Kelvin Clive In the new age of marketing, advertising, branding, and sales promotion, the ancient landmarks of success cannot be overridden with fanciful marketing schemes and sleazy sales tactics. Although these strategies can help up to some degree, overly using advertising to grow a brand won’t cut it, you will need a more robust approach, proven and tested. While certain brands may thrive for a season, others transcend generations. The difference between these two parties most often is not that much. Research and study of brands over the years have revealed some truth about successful and unsuccessful brands. Here are three pivotal differentiators that serve as the pillars of successful branding strategies of great brands. 1. Growth Strategies “Companies that invest more in digital transformation actually outperform their peers over time. These companies are more prepared for disruption, better able to monetize new digital channels, and better able to build a bigger user base. What’s more, this phenomenon exists regardless of industry.” — Geoff Cubitt, CEO, Isobar US Brands that succeed over a long time are deliberate about their growth and development. Their success never happens by chance but by choice. They are determined to grow and expand into new products, services, and markets. They believe that any brand that does not grow dies. Seams and times do change, and that which worked yesterday may not work today. So brands must consistently learn new ways of operating to keep the wheels of fortune turning in their favor. They become intentional about employing the use of technology to their advantage; by focusing on the tools that will help them deliver better and quality results. Every growing brand rides on the winds of technology and innovation, from Brands such as Apple to Tesla and the basic WhatsApp messenger on your phone. These successful brands employ innovative measures to ensure that their products and services meet the ever-changing needs of the market. In moving forward, key areas brands must put more into for research and development to grow are data science and artificial intelligence. As rightly put by Vitaly Gordon, Vice President, Data Science and Engineering, Einstein, Salesforce “You don’t need to know how the technology of a microwave works to use it — it is simply a tool. We’re now entering the same phase with AI, thanks to the huge influx of no-code, point‑and-click tools. AI will become a widely used utility by everyone, regardless of technical background. As a result, most of the AI applications in the coming years will be built by people with little or no AI training.” 2. Customer Care – People centered “We’ve been talking about the importance of ‘customer-centricity’ for some time. But until now retailers have lacked both the technology and the mandate to connect marketing, sales, service, and commerce systems to enable a 360-degree view of the customer. Now that relevant and personalised engagement has emerged as a key differentiator, retailers will finally make the investments to deliver on the promise of putting the customer at the center of everything they do.” — Rob Garf, Vice President, Industry Strategy & Insights, Salesforce In competitive marketplace brands that genuinely care about their clients will outlive and outsell their competitions. Brands that succeed purposefully care about their customers. They are not in business just to make money, they are driven by the needs and wants of their market. Consistently feeding the market. Great brands understand that their competitors are just a click away and that loyalty only exists to the point that the satisfaction of the customer is met. If the need of a customer is consistently and deliberately overlooked brands fall is imminent. 3. Value-Driven “Money is one of the rewards you get for adding value to the lives of others.” — Paul McKenna Brands that have stood the test of time and still stay top of mind deliberately work on the value of products and services they offer. In doing business today, most especially in the digital landscape the two most important success factors have been the ability to drive traffic and secondly the ability to determine the right audience for your brand. Although one may employ many triggers just to get the needed traffic and attention of the market, a brand will fail if it leaves the most important thing – that is Value. If you get the attention you seek and you are not able to deliver the quality desired, you destroy your brand. In conclusion, remain creative, be consistent and deliver on your brand’s promise. Recommended books: CEO Branding Simple Branding Guide for Small Business Owners

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Digital Growth Strategies In this episode I outline steps and strategies to help you build an authority. On Becoming an authority areas discussed Who’s an Authority Value of an Authority Strategies to Become an Authority Niche Finding – Investments — study, teach Establishing your voice Platform Building Key principles to be employed consistency commitment creativity (branding, simplify) Obstacles to overcome Legacy Recommended books: GOALS Are Dead! Simple Strategies for Achieving your Goals While Enjoying Life. DOERS 12:52 CEO Branding

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“Masters today were starts yesterday, begin now!” – Bernard Kelvin Clive Let’s dare to do more this year! Now is the time to spice up and step up your personal brand! Becoming a better you! Life gets better when you get better. Pick and do what you can, challenge yourself. This might not be for everyone, however, everyone can find something worth daring. 1. Write a bookThis may be the best time to write that book in you. Your story needs to be heard. Just start writing. 2. Go on a dateYeah either married or single, you can just pick a location to go spend some quality time with yourself, your spouse, fiancée or family. It makes a lot of difference. 3. Travel/ go on a tourPerhaps, you have never traveled outside your village, town, city or country. This may be the time to do so. Plan for that trip today. 4. Learn a languageLanguage is a very powerful communication tool, if you are at least multilingual the better. Learning a new language can be empowering, just add one more to your list. 5. Go back to schoolYou may think it’s too late but hey no! You can still take that course. If it’s necessary, make it happen this year. Make enquires and pick a form. 6. Start a business (side hustle)You may need an extra income or may have plans for a startup business. Just begin, get the needed resources and launch out. 7. Adopt a childIf this is the best option for you, go for it. Your adoption may just be to cater for the needs of someone’s child. Do it! 8. Start a familyIf you’ve been planning to settling down and the right time is up, go ahead don’t keep postponing it. Prepare for. a wonderful family life. 9. Plant treesContribute to a greener world and save lives by simply planting a tree. We need fresher air and a better environment. Be a tree planter. 10. Run a MarathonYou may just decide to do this for the fun of it not necessarily for a medal. Experience it! 11. Go on a retreatGo out of town, find a serene place to meditate, have deeper soul searching, pray and commune with God. 12. Start a farmA backyard farm would be an ideal starting point if you have space for it. Be it plant or animal farming, cultivate this as a hobby or business. The returns are worth the effort. 13. Acquire a landIf you have land, you can have more. If you have none, now it’s a great time to secure one. Invest in lands, it always appreciates. 14. VolunteerService to others is service to God. Offer to serve freely in any capacity that you can. Be of help to others. 15. Compose a songYeah! You don’t need to be a musician or songwriter to write a song, you just need to appreciate life and nature to begin. Do it in your way. Sing your song. 16. Start a personal libraryYou need not be a lover of books to start a library. For posterity sake, have a resource of books that can help generations after you. It could be a great way to transfer knowledge and impact lives. 17. Grow your assets (invest)It is a good practice to have multiple streams of income. It makes life worth living and lightens the pressures of life. 18. Read more booksAnd one more book to your reading list, then another, then another. Read as much as you can. Get enlightened. 19. Learn a skillLearn something new. Upgrade yourself. Find out what skills are needed in your industry and learn. It offers you more opportunities in life. Skills get you hired. 20. Give anonymouslyIn a society where people take pleasure in the public display of alms, do the opposite. Give and give quietly. You don’t need to publicize your act of kindness. 21. Quit: Disengage the DysfunctionalYes! Winners do quit and quitters do win. There comes a time that you must stop doing things that are not working and no longer saving it purposes – quit ridding the dead horses! It’s okay to quit that dysfunctional relationship, quit that job, quit that association, and move on. Life is too short to keep riding dead horses, there are more oceans to conquer more dreams to achieve. Step put boldly and pursue you dreams. Dare to be a difference-maker, standout with your brand.Make your year count. Recommended books: GOALS Are Dead! Simple Strategies for Achieving your Goals While Enjoying Life. DOERS 12:52

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“Any brand that does not innovate and grow, dies!” – Bernard Kelvin Clive Brands evolve! Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year. Go through this list and be challenged to take your brand to another height. 1. Raise the bar on yourself I know quite a number of brands in my circle who offer the same services and products of high quality and standard yet they are underpaid by their clients. Why? Well, my survey revealed one major setback, lack of confidence in their expertise. They lack the boldness to price their products and services as they deserve. Listen, if you don’t place a premium price on yourself, others will treat you like a commodity. Truth be told, you are powerful, gifted, talented, and skilled. Yes you, you have to believe that. It all begins with self-belief and confidence in one’s abilities. Perhaps, you have settled for crumbs for your brand and business. No! Yours is the gold, gear up and go for it. Until you raise the bar on yourself and work toward becoming a better version of yourself, you will only have the leftovers of those who dare and do mightier things. Building confidence in yourself is building confidence in your brand. If you’ve been doing well, great! It’s time to step up your game, go up the notch. Stretch for a higher and greater opportunity. You can do more. In the coming weeks, months, and years, lift your game, pursue excellence, and master your craft. 2. Invest in a professional coach Truth be told, successful people hire coaches. They don’t try to figure everything out on their own, they ask for help and support – coaching. To move your brand to the next level, a coach is imperative. Coaches guide you on paths they are more knowledgeable and have proven records of their success. Hire a coach to help you in selected areas of your life and brand. It saves you time and money. The potential return on investment in a coach for your brand is priceless. 3. Build partnership There’s strength in numbers and unity of purpose. In building and growing your brand, forming strong alliances offer you great leverage you can’t have doing things all on your own. There are times you need to partner with other successful and big brands to grow your business. Therefore, I advise you to seek mutually beneficial connections. In partnering, consider what you can offer your partners and vice versa, what they will be bringing to the table. Once all is set, always remember to have a partnership agreement signed before you go on with any task. If possible, seek legal advice. Effective partnerships grow Brands. Make it a major goal to build a partnership in the coming weeks, months, and years. 4. Scale – enlarge your territories Too often many people settle too soon when they attain what they may seem successful in their own eyes. The temptation to settle could be so high when praises come from all corners. Yes, you may be doing well. It is good to celebrate but even greater to make the most of the situation at hand – repeat that which worked and scale your brand. When the season to grow comes don’t rest on your past fruits, there are more lands to conquer. Grow your brand beyond your current comfort zone. You may be doing well considerably in your niche. Sometimes your niche may become your comfort zone when you fail to recognize the season to expand. Take a well prepared and calculated giant step with your brand in the coming weeks, months, and years. The world is your oyster. 5. Work on your feedback As I always say “feedbacks are ways brands can look back”. I know of brands that have failed and have dimmed out because they took lightly the feedbacks of their clients and customers. Perhaps, you’ve lost a fortune over the years because of your indifference, but in moving forward you can do better to restore that which you lost. It’s time to review and evaluate your brand, where you flipped and flopped. The good, bad, and ugly. Every great brand and leader takes reviews and feedback seriously. These are important data to help make better decisions, products, and services, you discard and disregard it at your peril. 6. Get a brand identity designed A successful brand works on its tangible and intangible aspects of the brand. A brand can be successful by mastering any of these two, however, to make a great impact one must perfectly blend both the tangibles and intangibles. One major aspect of a Brand’s tangibles is its brand identity – logo and its other brand visuals. A great brand identity becomes the wheel on which your brand travels. A lever to reach higher feats. It’s therefore important to give your brand a professional representation. Your logo, visuals must supplement and boost your brand. Make your visuals stunning, simple, and impactful. Remember, men are moved by what they see, give them something worth your brand. Dominate with dazzling designs. 7. Develop a working brand guide and strategy Knowing exactly what you want and desire would help you achieve your goals faster. Sometimes, you may have a plan for your brand but if it’s not well documented, you wouldn’t be able to reach your brand goals. One way to make this easier and better is by having a brand guide and strategy plan. Your brand guide and brand strategy will serve as a blueprint. Boosting your professional brand position. This will deter you from using try-and-error approaches. 8. Read more books Your brand gets better when you get better. In the coming weeks, months, and years, make time to read good books. Invest in your mind, expand your intellectual prowess. Read books in your field by […]

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Three Stages of Thyself – Personal Brand Man is a complex being.If care is not taken, the pressures of life and demands of society would worsen the woes and complexity of men. In a world where many play the ‘like game’ to be accepted and loved by others, many have succumbed and submitted, living lives less than they should, just for the praise of men. Accepting crumbs, less of their worth. It takes a determined heart, courage, and commitment to stay true to oneself and calling. It has become very necessary for men to wake up from their slumber – bootlicking and blind loyalty to live their dreams – be who they were called to be – and live life to the fullest unapologetically. Permit your true self to stand out from the crowd to shine – building an authentic personal brand. Let’s quickly look at the three stages of knowing thyself. The process of getting to know one’s self takes time, it’s not a one-off event achieved by a swoosh of a magic wand. It’s almost a lifelong process of discovery. Truth is that you will never be able to fully discover who you are. Man is endowed with many abilities, most often people only scratch a percentage of it. Know thyself: Introspection, access and accepting yourself However, the fulfilling part is that, when you begin to identify the traces of who you are, setting the pace for your life’s success, it is important to consider Socrates’ statement, ” Man Know thyself”. These simple words, timeless and encapsulated with great wisdom have served as a wake-up call and guiding light to many. Sometimes in the haste to be known- fame, name, and money, many sell themselves cheap. “Follow your heart, listen to your inner voice, stop caring about what others think.” ― Roy T. Bennett Date Thyself; dating yourself implies making time for you – having a ‘me time’. Take time to understudy and understand yourself, your actions, and inactions. What’s your personality? Do you understand yourself? These are questions you should be asking yourself. At this stage, you must know and understand how your temperament affects your life and how to maximize it. A brief look at the Four main temperaments. Truth is that all of us have all these temperaments in us, however, one or two become dominant, thereby defining you. However, these temperaments can be worked on to make the best of it. One need not say ‘that’s who I am and I live my life that way’, dating yourself will enable you to navigate through the many phases of your temperament in understanding yourself and charting a path that will best help you and others. I encourage you to take the temperament test if you have not done that already. You can easily Google-find a trusted website to do that. Pay attention to things that inspire you and that which drains you. How you react to the situation around you. By doing that you will develop a deeper understanding of yourself – strengths and weaknesses. Aiding you to make better-informed decisions about your life. NB: Knowing and understanding your personality type helps you define your brand to build it successfully. Let these words by Eleanor Roosevelt sink deep into your thoughts, “Do the things that interest you and do them with all your heart. Don’t be concerned about whether people are watching you or criticizing you. The chances are that they aren’t paying any attention to you. It’s your attention to yourself that is so stultifying. But you have to disregard yourself as completely as possible. If you fail the first time then you’ll just have to try harder the second time. After all, there’s no real reason why you should fail. Just stop thinking about yourself.” Be thyself: Putting forth your ‘persona’ by properly representing yourself – this third phase is quite challenging because it’s that phase that truly represents you. The thing is that you can know thyself and date thyself but not properly be thyself because of many external compelling forces – society, fame, money, etc. Be limited by nothing, knowing your personality type doesn’t confine you, it only serves to guide you. So, don’t just settle with what you know about yourself – work on yourself to be the best person you could ever be. A better person for a better world. “Be yourself; everyone else is already taken.” ― Oscar Wilde If you can be yourself in the midst of it all, creating your brand and sticking to it would be refreshing, rewarding, and fulfilling. Pay attention to your thoughts and feelings, don’t be controlled by them, master, and direct them. Don’t tag along or tiptoe through life, step boldly into your destiny, live an inedible mark of greatness, and hope in the hearts of men. Let the real you rise! Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

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Personal Branding Today’s Take Away Staying Sweet in Spirit & Style 1. Know your roots (your roots here represents your gifts and talents. It’s not necessarily being born into a Royal or wealthy family. Your talents and gifts will be your strongest roots to grow. Find them and feed them. 2. Learn the ropes (Study your roots, history, and mysteries, every trade has it’s secrets, know the tongue of your trade) The unique things that will set you apart for generations. It may be minute, but polish it, make that gem shine. Master your gifts and Polish your crafts. 3. Ride with confidence. You are the first version(First Lady/Gentleman) of your Life – act accordingly). Step out with your best foot forward always. Your giftedness is your Royal gold, hold it up high, be proud of it, and harness its potentials. Knowing who you are and what you carry boosts your confidence. Stride with boldness. 4. Stay in style. Dress your best. Daze and dazzle daily. You are a Royal, dress like one. Let your appearances speak volumes about you – sell yourself with your brand visuals. Slay and stun your world. Remember to dress for the occasion – never go unprepared, under-dressed, or over-dressed. No one size fits all, each occasion and platform demands a certain outlook. 5. Be tactful and stay relevant. Don’t lose your luster and relevance as you grow(age). Mentor others, impact, and offer more value.Employ strategies to stay top of mind consistently. Let the Queen & King in you Reign.Stay Sweet in Spirit and in Style. “The most important thing to remember is that you can wear all the greatest clothes and all the greatest shoes, but you’ve got to have a good spirit on the inside. That’s what’s really going to make you look like you’re ready to rock the world.” —Alicia Keys Inspirational Image attached: First Lady Melania Trump and Duchess Camilla – A member of the British Royal Family Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

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“When you don’t change when the time is ripe, change will change you” – Bernard Kelvin Clive When things Suddenly Change – SHIFT Adapt to new trends but don’t follow the Masses Change strategy and test it speedily Amplify that which works and keep tweaking Stay relevant Don’t let your brand die!

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What leaders and brands can do in times of crisis to rebrand and reposition. The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike. It is up to leaders, brands, and personal brands to reposition and rebrand to take advantage of the ongoing tides. “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” – Dale Carnegie, The truth is that things are just not going to revert to normal not anytime soon. Things have taken a whole new shift and form and until brands and individuals begin to realize and seek advantage of the situation regardless of its negative impact, brands will either fade away and be forgotten or be outwitted by brands who have taken advantage of the situation. So there are few things I am going to share which will help leaders, brands, and organizations, take the “bull by the horn” and make the best out of the situation, we have found ourselves, as the adage goes… “make lemonades out of lemons”. I am going to share with you, what you must do as a market leader, as an industry leader, as a brand, and as a global industry in times of crises like this. What do you do? Are you changing your strategy or style? Here are THREE simple things you can do to reposition your brand in times of crisis. Now the very first thing brands need to do is: Simplify: Look at ways to SIMPLIFY the things you do already. In challenging times like this, you can’t afford to make things cumbersome, people will tune off. Find ways to make things simple for your audience to absorb. If it is tutorial lessons. Give your clients and customers simple steps that they can follow and get results. Provide them actionable tips, strategies, blog posts, articles, or if it’s a product you’ve been selling, make your marketing strategy sound simple as well as your messages. A minimalist approach to work; helps in your product processing and products so you can cut down the cost of unnecessary hype and excess. Simplify the process and simplify the strategy. Digital marketing to online business, simplify the process don’t compound or make it complicated. Aim at cost-cutting, efficiency, and effectiveness to be productive and profitable. So firstly think of what ways can I simplify my brand or my business. How can I simplify? Can I do virtually now so I can cut down double transportation because we are in lockdown periods or restricted movements? So I simplify the process; we are going to do it virtually, the conference is going to be virtual so that people will purchase so there will be a very limited process. if it needs to be delivered then the dispatch or delivery company does that. If not, every meeting can be done virtually which is good. You cut down transportation cost, other unnecessary overhead costs then you make a profit or you sell digital products. As an author, people are now very close to buying print books. So what other avenues are available. I will look at audiobooks, digital books, eBooks so that people can download and purchase than investing so much in print paperback editions. Having, ebooks and audiobooks will cut down your production cost easily and maximize your profit. A couple of months ago Antony Robbins put together a remarkable record-breaking evens. He took his regular ‘Unleash the power within’ event virtually – broadcasting it live. Over 20,000 participants globally connected from over 100 countries right from their homes. In the 4 days’ virtual event, he invested heavily in technology so that all these participants from over 100 countries could watch him live for 4 days being on screens performing and demonstrating these personal development skills to them. Look at what can be done via technology. He didn’t let the pandemic or the situation stop him, but he came out of the box to do something which is simplifying the process by being innovative and creative. In terms of simplicity think of innovation, how can technology enhance or help you to innovate your process? Tony Robbin’s work was amazing due to the fact that public speakers, industrial leaders can learn from that because of over 20,000 participants globally. His on-stage teaching, performing, and coaching virtually was awesome. He simplified the process with no transportation, no airline cost but he invested heavily in technology so that he could have this event. As a brand, think of ways you can simplify the process using technology so that it can’t be cut off. As the writer used the process to reposition in global space, know that the first process was Simplicity. Style: The second thing is STYLE. Style is critical as in your brand style. How are you positioning yourself in terms of visuals, creating videos? How can your audience adopt to your new style, what form will you present your product, your service, your brand think of creativity in all that simplicity needs to take place? So what is your style? Look at the icons you’re creating, fonts, typography the colors, simplify all these processes making more visually appealing. Your style needs to communicate your brand value, your brand image to make sure that people see that this is brand “A” and this is brand “B” and remember that now without differentiation, there is no brand. So your style is very relevant, how are you going to present the message now? Now Tony Robbins says I can’t do live I am going to do virtual live so he shifted the style a little bit. Is he going to interview people or going to engage his audience? what style is going to work for you, per your industry, it could be the same thing but you’re changing your style, you’re repositioning now for the audience adopt and get more gains from your product. And also part away monies […]

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If Google can’t find you, you virtually don’t exist. The battle for digital presence and relevance have surged in the past few months. Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and impact of the internet. However, COVID-19 suddenly shifted things, the internet and internet business has become the de-facto place to thrive, without which one must fear extinction or lose of business and relevance. Things cannot be done in the same old way – a shift has happened! The pandemic has compelled a lot of traditional businesses and brands to go digital, increasing the noise level in the digital landscape. It has now become more important to build your personal brand digitally than ever before. From dating to finding jobs, clients, and customers online, the average internet user will perform a search to gather some information before taking action. What does this mean to you? This is to say that if you are not discoverable digitally you are losing some digital goods. I believe that regardless of what enterprise you find yourself in, the internet – social media is a must-have tool to aid the brand growth. If you are already using the internet/digital as a tool, then great. It’s time to amplify its usage and make the most of it. If you haven’t begun, then begin now, the internet – social media has come to stay and the earlier you embrace its potentials the better. Before you dive into the digital space to grab a portion of the land, here are a couple of tools and tips to help you started with ease. So, here are some tips and tools to help. Make the most of it! Get Education Yeah! Don’t ever start and endeavor without getting some level of information in that field. Advisable, always learn from the best, read books, get mentorship, coaching, take courses. Learn all that you can in that area before you delve into it. This will safeguard you from damaging consequences and prepare you for success. Website To rent a piece of the internet space demands you build a website, that’s your digital real estate. Firstly, you must have a website for your brand and business, either a personal blog site or corporate business/organizational site. It’s one of the best ways to build trust in the digital landscape and it becomes your 24-hour shop. Secondly, whether your site is an eCommerce one or not, you will need to have it secured. Purchase an SSL certificate to be installed on your site. It increases google ratings and rankings, builds credibility. Digital Promotions One of the easiest ways to get off the ground faster than ever online is by investing in promoting your brand – product and services. Do not just rely on organic traffic and leads. As the noise increase online, it becomes quite difficult to be heard if you are not positioned properly and you don’t utilize paid advertisement for your brand. Building organic reach is great, however, you need paying ads in addition to reach a wider and more targeted audience. Don’t overlook paid ads, invest and reinvest in the ones that work for you. Be you! Be Human A posture that doesn’t properly represent you nor your brand will hurt you! Yeah! Your brand’s voice should touch a heart. In your online and offline interactions ensure that you have the customer at heart. Relate with them as humans; be fun, be likable, and be real. Build a good rapport with people and it will increase your word-of-mouth promotion for your brand. Humor plays a good role in sales, so learn how to use it effectively. Be Consistent If you want to stay in business and grow your brand for a long period and not to for a quick name, fame, and money, then consistency should be your guiding light. Don’t start one thing then quickly move to another, don’t promise one thing and deliver the vice. Brands that stick do repeatedly that which works. Repetition of providing value sends your brands flying high in the minds of consumers. Constantly deliver on your brand promise. Automate task It’s time to work smarter and effectively using automated processes and tools. With the ever-increasing technological tools, one cannot do it all manually or how it used to be done in times past. There are newer and better ways of doing things. for brands to stay on top of the game and to do what they know best to do requires automating some of the mundane tasks. Many of the everyday digital marketing tasks can be automated with the right tools. There are many tools out there to help, just search for them. Take a look at Hubspot, Customer.io, etc Use Stunning Visuals Brand visuals play a very important role in branding and businesses. Men are impacted by what they see. Be it photographs for your brand creatives, graphic designs, animations, etc. it must be done professionally. Make it a point to let your visuals speak positively about your brand. If you don’t have an in-house creative person, hire an agency, or outsource it. Ensure you have the best. If you prefer to DIY, there are some tools online to help with that, from Canva to Visme, give it a shot. Use Messaging Apps/ WhatsApp People love quick interactions and responses to their queries, and messaging apps help to make that happen easily, don’t overlook that. In this connection economy, the quality of the people in your network becomes leverage for success. People buy into people before their products and services. As an organization let customer care and relationship be paramount to you. Invest in building quality relationships with your audience. Whatsapp has become an effective tool to connect if clients and potentials customers, use it profitable. Remember, always be connecting. Get Found: Location Many brands lose businesses daily to their competitors, simply because they cannot be reached nor located. Never forget to have your contact […]

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Cutting through the Noise with the power of your voice. In this episode my guest David Wolf throws more light on audio branding – podcasting and audio books. You will discover Benefits of Podcasting Why Now is the Time to Produce an Audio Book Advantages of audio content Davis Wolf is the Founder and CEO of Audivita Studios, Audiobook and Podcast Producer, Nationally Syndicated Radio Host, Media Entrepreneur. Resources Audio Production (Audivita) DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

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“We can all not be entrepreneurs but we can all be enterprising in our chosen fields” – Bernard Kelvin Clive It’s estimated that about a third of the working population of the United States of America have lost their jobs due to the pandemic and many others have had their salaries reduced. Africa and Ghana have their share of the damaging effect of the pandemic. The alarming effects are deafening coupled with the many unemployed youths across the nation. It has become a matter of survival – people finding every means fair and foul to make a living. Job security is a luxury for only a few, however, everyone can find avenues to make a meaningful living by doing something with the skillset and talents they have. Regardless of the situation, one might find himself in, either on the verge of losing a job or jobless, there could be light at the end of the tunnel if one can identify some avenues to make some income. In a conversation with my friend John Armah, a renowned entrepreneur and business consultant, CEO of JA Venture Capitals, we came up with a list of ideas of businesses that anyone can start with basic skills to earn some income. Here you are, make the most of it. Uber Driver Buy and sell domain names Buy expired domain names and resell Social media management Setting social media profiles for others Review products online Write online articles Become a Copywriter Buy and Sell Phone Credit Cards Buy and Sell sachet water Book editing services Extra classes teacher (home) Running errands for busy business people Sell foodstuff, from office to office(A busy business area) Polish shoes: consider from office to office Polish shoes, Sunday mornings or early Monday morning at bus stops Lawn mowing, weeding grass in your neighborhood Wash car for your neighbors/ car washing base Offer home delivery services Shopping for others (Fashion) Customize Dress making Customize shoe making Customize necktie making Customize lady’s accessories Bead making Rearing of Grass cutter Snail farming Rearing of Goats for sale Special packaged eggs Home makeup services MC services Party organizer Graphic designing Teach a skill you know for a fee Organize workshops in your area of expertise Offer soft loans Offer weekend braiding/plaiting of hair services Sell beverages at church or events. Start with ‘Sobolo’ Buy and sell fresh Tilapia Speaking business, Offer to speak at programs Business coaching services Prepare and sell pastries Phone repairs Selling customized phone accessories Selling confectioneries Designing of websites Mobile app developer Photo and video editor Audio transcription services Spoken-word artiste Content developer for social media Refuse collector Water-supplier (using Tanks/Trucks) Photographer Typesetting Landscaping Home gardening Fresh fruit Juice maker Handy Man, (handy products) Makeup Artiste Pet Care CV/ Resume Editor House Cleaning Animations Gym/Personal trainer Music Teacher Book Keeper Blogger Babysitting Tutoring Bartender Recycling pickup Software training Translation Travelling Salon Smartphone repair Contractor connector Produce Buying and Resale/Supply Fruit Supply Shoe-maker Fashion Accessory Business Carpentry Ice Kenkey Vendor Fruit Vendor/Outlet. Direct Sales Marketer. News Article Editor Water Melon Farming Mushroom Farming Bee-Keeping Home Laptop Repair Centre Home Laundry Service Provider Liquid Soap Making Business House-Helps Home Directory Service Leatherworks Accessories. T-Shirt Designs and Embossing Arts and Craft Public Speaker Florist Interior Decor Customized African Slippers We came up with ideas that you can run with or modify to suit your situation, if utilized properly based on required prerequisite for the specific business, it will work to your benefit; you will make some money and also may learn from your failures and make your subsequent business more profitable. Give it a shot. Remember, nothing ventured nothing gained. The best is yours! Recommended Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

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“Think of How you can Build and Brand a Movement as a strategy for your Brand” – Eric Ressler In this episode, my guest Eric Ressler shares strategies to help your Social Impact organization to Standout with Branding Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmicempowers social impact organizations to catalyze real-world change by helping them nail their impact story,build brand awareness, and inspire action.Download, Listen and Share Recommended Resources Design By Cosmic DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

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What Do you say: King Already? Traits of Outstanding Personal Brands In our personal branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist. If you’ve been a follower of my branding lessons, from any of the platforms, be it radio, TV, blogs, or social media you would have noticed one name stands out in most of my examples. That name is Shatta Wale. Google just ‘Shatta’ and his name and works surfaces. His songs and Brand has become a household name. There are several strategies one can learn from the Shatta brand, even if you don’t like his personality nor music. He has a lot to teach with his brand. I’m expounding on just one of the many lessons from his brand journey. The law of the Word – Declare it and Be it! In 2013 he released a song titled ‘Dancehall King” and declared himself the king of dancehall music in Ghana. The album art of the track had him seated on a throne wearing a crown – can you imagine that? The same pictorial scene was seen in the video of the track. A portion of the lyrics read “Dancehall king, In a di whole Ghana”. He was proclaiming his stands, what I will say is the Mohammed Ali strategy, He says it and does it! In the year 2014, with the Dancehall King track, he won the artist of the year in Ghana’s Vodafone Music Icon. Shatta didn’t just claim the title against his rivals, he has been working hard to prove it. Lesson one, People are more likely to call you the name/title you use for yourself. They will treat you the way you present yourself and treat yourself. Learn to put a premium price on yourself. Lesson two, once you make it – your goal, live to its expectation. Just like the ‘fake it till you make it’ approach. Perhaps that was his goal, and today arguably has become the king of dance hall music. Fast forward to 2020, the renowned musician Beyonce featured him on her album ‘Black is King’, with the track titled ‘Already’, check Beyonce feat Shatta Wale – Already. The video clip hit a million views in less than 24 hours of its release. Instant hit huh! Interestingly, part of the lyrics of the song reads ‘king already’. Here we go… “Long live the king, you a king, you no wait King already, already, you no wait Top everything, everything, you no wait King already, already, you no wait” The word king can be heard repeatedly in the song and he has become king already. What words do you say about and believe about yourself? Words carry power. Words play a major role in branding. What do they say about you? This is what you need to do: “Create your brand with your words and establish it with your deeds.” – Bernard Kelvin Clive Recommended Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses https://bkc.name

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What is your name? “It’s what you invest in the name that makes the brand relevant” Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name. In West Africa, names are so important to the extent that names they give to children always have a meaning associated with it. It’s the meanings that define the names and consequently impact the lives of the bearers. Examples from Ghana; a third-born male child of the Akan Tribe has the name ‘Mensah’. ‘Enyonam, from the Ewes means ‘God has been good to me’. Names make people feel special. Names help in easy identification and differentiation purposes. It’s in the same way brand names impact the market and its users. The significance of names cannot be overemphasized; names have played vital roles since the first being occupied the surface of the earth. History books have been filled with a significant number of names that cannot be forgotten by virtue of the various roles they played. It is by those names that we can refer to their deeds; good or bad. How then do you choose a name that can resonate with your personality, product, service, and market? I have identified three ways brand names can be crafted to help make it memorable, impactful, and identifiable. “A good name is to be chosen rather…” – Proverbs 22:1 Before we delve into that, here are some ideas to guide you to pick a brand name, then you can decide to fit it into any of these three ways. Pick a name that describes what you do. An example would be Salad Masters (Into Salads). Pick a name that doesn’t relate to what you do; it could be something you create. An example is Google (Has nothing to do with their products and services, the name was made up) Pick any of your names or all of your names. An example Tyler Perry Studios Pick a name that triggers emotion and connections. An example Cravings Cafe. (This may want you to crave for food) Pick a name that defines your niche. An example is ToddlerCare Pick a name and play with the spellings and enunciation. An example is SQIN Care, that’s Skin Care. Pick a name in another language or a translation in another language. An example is Tonaton(In Ghana it’s a Twi phrase that means, buy and sell. The ideas are endless, don’t be stack, permit yourself to daydream and craft your unique brand name. Now, how to choose your Brand names, using my rule of three (3) Firstly, go for one name: Going for one name will imply either you have a unique name or you are willing to sacrifice to put in more work to make the brand name stand out and relevant. ‘One name brand name’ doesn’t come cheap. Here are some global examples of ‘one name brand name’ starring from musicians, authors, thought leaders, religious leaders, products, and services. Example: Oprah, Ronaldo, Otabil, Messi, Sarkodie, Shattawale, Obrafour, Stonebwoy, Manifest, Sinach, Oyadepo, Beethoven, Shakespeare, Jesus, Mohammed, Pele, Google, Yahoo, Facebook, Apple, Microsoft, Toyota, Honda. Hyundai, Mitsubishi, Quartz, Zoom, etc Secondly, you go for two names. A two-name brand name also demands a level of commitment and hard work to make the name count. In using two-names, the names can be rhymed easily, they can complement each other or they can be simply unrelated. Any option you choose will be fine. The caveat is not to make its pronunciation a mouth full. 🙂 Let’s look at some global examples from all sorts of products, services, and individuals. Example: Michael Jackson, Jesse Jackson, Seth Godin, Peter Drucker, Harry Porter, Barack Obama, Donald Trump, Tom Cruise, Tony Robbins, Fred Hammond, Joe Mettle, Cece Twum, Billy Graham, Bob Marley, Amakye Dede, Cindy Thompson, Kwame Eugene, Black Secret, Victoria Secret, Eastwood Anaba, Counselor Lutherodt, etc Thirdly, you go for three names or initials or mixed. Anything more than three(3) should be kept as initials at best. The truth is that people wouldn’t want to mention long brand names, it’s either they create a short version of it, which may affect the brand or they resort to initials or acronyms. It’s best to keep your brand name as simple as possible. Sometimes the middle or first names can be made initials, then the other name or names follows. Here are some examples of three names and initial-brand names that you can pick cues from. Three names or initials: T.D. Jakes, J.J. Rawlings, BMW, John C. Maxwell, KOD, KKD, KSM, BKC, MOG, IPMC, ICGC, KICC, PIWC, World Trade Center, Dag Heard Mills, Bernard Kelvin Clive, etc Lastly, remember that the internet and social media also plays a critical role in creating your brand names. Ensure that your selected name would be available across the major social media platforms and that a domain name can be acquired without conflicts. Check all that out and additionally, register the name as a company or trademark your brand where necessary. In the end, it’s what you invest in the name that makes the brand relevant. So choose your brand name carefully and work on the things that will make the name stick and tick. Recommended Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

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Selling is Service The Current pandemic has totally impacted every aspect of life and business, in this episode my guest Mike Zeller, shares strategies to help brands and individuals to survive and blossom in-spite of the challenges. Mike Zeller is a mentor and speaker who, at his core, is most passionate about helping entrepreneurs and thought leaders gain clarity on their zone of genius while unleashing their potential to make money and impact. Through that process, they also learn how to design their business around their strengths and a life of fulfillment. You will learn about: Creating ideal Client Avator Getting Clients Repeat Business Recommended Resources: Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses

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How Brands can become a market leader in times of crisis “Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon Key tips Market Research Tell Stories Empathize Value Creation Be Agile Move fast My Guest: Edwin Dearborn The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s. Recommended Resources: Three Degrees of Separation by Edwin Dearorn Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses

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Apps, Tools, and Services I have compiled a couple of tools and services for promoting your brand and making some money on the internet. 3 Keys to Carry Along I have identified three key things/ tools to help you in promoting your brand and doing business online. The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted reach in most cases. I highly recommend using Facebook ads and Google ads. There are other ad services available depending on your niche, if you find such do give it a shot. The second most important thing you will need is to have subscribers/lists – people to constantly engage with and to do that require you to have a mailing list. That’s a list of emails of people who have subscribed to your services. To constantly communicate with them. I recommend using a service called systeme.io to help you get started with your list creation. The third valuable skill to have is copywriting skills, the ability to craft compelling sales contents – ads, emails, website content, product description, blurbs, etc. This skill will help you leverage your brand and business success. Copywriting is one of the most powerful skills to learn in digital marketing. Take time to learn this and the rest would be easy. Now let’s get started! AMAZON (Dropshipping) Sell digital and brick and mortar goods and services. Dropshipping is an e-commerce technique in which the seller acts as a middle man in that he, takes orders on behalf of a producer, manufacturer, distributor, or supplier. When an order is placed he used the producer to deliver the items. Amazon, the world’s largest ecommerce platform, makes it easier to make money by dropshipping or selling your own products. https://www.amazon.com/ Benefits of Amazon Includes; • Positive Customer Trust. Builds trust with your audience. • Product Content: Offer Information Customers Actively Seek, Want, And Need. Advertisers can place their ads on product pages where shoppers actively seek product information. BLOGS The purpose of a blog is to attract visitors to your site. The more visitors you have read your content, the more likely you are to convert these interested users into qualified leads and boost sales. Benefits of blogs include; • Boosts Search Engine Optimization. • Develop Relationships with Potential and Existing Customers. • Establish Your Business as an Industry Leader. • Connect People to Your Brand. • Provide Value for Your Readers. BOOKS Print and electronic books. You can make money from books by either selling white-label books or writing and selling your own books. Books are of the avenues to promote your expertise – your brand. COPYWRITING Copywriting is re-arranging words to make things sell better. It is a written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Writing better copy enables you to convert more readers into customers. Benefits of copywriting • Presents quality content to your audience. • Connects you with potential customers on a variety of platforms. DOMAIN REGISTRATION / Domain names Did you know that great domain names are the easiest way for customers to find you online? You can help your visitors find you by using a domain name that is short and memorable. Domain registration is the process of acquiring a domain name from a domain name registrar. You will have the choice to register the domain on several different top-level domains if available, such as .com, .org, among others. Benefits of a domain registration include; • Domain names can be used to establish a unique identity in cyberspace. • It builds credibility on the Web. • Registering your domain name improves your promotion chances and therefore your site’s “visibility” on the Web. • It also produces a feeling of professionalism. eBay (eCommerce)/ Shopify Selling products online via eBay. eBay Inc. is a multinational e-commerce corporation that facilitates consumer-to-consumer and business-to-consumer sales through its website. https://www.ebay.com/ Benefits of eBay and Shopify include; • Worldwide Marketplace: eBay serves customers globally. • Earning instant trust from customers. EMAIL MARKETING Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Benefits of Email marketing include; • Targeted and personalized content. • Builds credibility. • Better brand recognition. • Boost sales. • Stronger customer relationships. • Optimize your time and budget. • Metrics to learn what works and know what doesn’t. • Increased traffic to your website. FACEBOOK MARKETING Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or “boosted” posts. Facebook marketing helps you to; • Reach BILLIONS of potential customers. • Build a HUGE email list. • Lower your marketing expenses. • Target audiences by location, demographics, interests. • Gain insights into your audience. • Build brand loyalty. • Increase your website traffic. • Boost SEO. GHOSTWRITER A ghostwriter is hired to write literary or journalistic works, speeches, or other texts that are officially credited to another person as the author. Some benefits of employing ghostwriters are; • Ghostwriters Save You Time. • Ghostwriters Help Build Brand Awareness Quicker. • Ghostwriters Are Professional Writers. • Ghostwriters Know SEO. • Ghostwritten Content Is Authentic Content. HOMEMADE ACCESSORIES Are you creative with your hands? Art products have huge demands online. Consider packaging your homemade and hand made products to sell globally. There are options for businesses to make handmade accessories that can boost your business to the next level in diverse ways. INSTAGRAM MARKETING (innovation) Instagram marketing is a type of social media marketing in which marketers use the Instagram platform to promote their business. Instagram provides a great marketing platform to reach potential customers from every corner of the world. Instagram […]

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Ingredients to Spice Your Brand I wish I could cook scrumptious meals effortlessly like my grand-mum. Well, if wishes were horses… However, I learned some things about cooking from my grand-mum which can be translated into the branding and business fields. You may be in the kitchen of your brand, cooking what you hope to be one of the best meals – delicious, mouth-watering, yummy and nutritious. What would be a good spice for this meal? Today, we are using the kitchen and cooking as analogies for building our brand, drawing from everyday life. Here are the 3 ingredients to spice up your brand. 1. Creativity Branding is about differentiation, and without differentiation you have no brand. You will just be like any other without a brand, a commodity among the lot. However, if you creatively find ways to set yourself apart from the masses, your brand will gain the needed attention. Creativity is a key differentiator factor of brands. Building your creativity comes in at various stages and forms – from visual representation, to your brand, to the intangibles – storytelling strategies, et al. The first thing to do is to identify which area that you can easily stand out. Then you capitalize on that as a differentiation factor. Once that is done, you don’t settle, you work on other areas creatively. To stay top of mind and top of your game, you need to have at least 3 key areas of differentiation. Ask yourself, what three main areas or things would people find different and attractive? Granny’s tip and lesson: I wonder how granny can make sumptuous Jollof from leftover stew. Sometimes, she just combines herbs here and there, adds some vegetables to make a great meal. Her secret: “Keep experimenting, never be afraid to try uncharted paths” Tips to help you creatively: – Sometimes, just go against the tides; do the opposite. – Listen to the pains and problems of your audience (there lies a solution in there). – Ask your audience of best ways you can help them (sometimes they have all the answers). – Simplify, less is more. – Have fun; play along with your thoughts. – Sample the best in your field and pick cues from them. – Read books and blogs. – Try ideas from totally unrelated fields (e.g. Applying Snail farming ideas to Fashion Bags). – Crowdsource for ideas, ask Facebook, Quora, etc. – Ask weird questions. 2. Credibility Trust is a very relevant ingredient that has stood the test of time. There may be new ingredients to add in the future but this has become the salt of brands. Without trust, you have no brand and no business. You can afford to fake everything, do all the nice things to get traction, grow followers, and make a name but, if your trust quotient is broken, your brand will come crashing down. In an age where people are quick to use things about them for fame and name, brands that desire to stay relevant and make more impact must be trustworthy. Let your products and services be of premium value and not to embellish them with ads, social media posts, and sleazy sales tactics. If you win the trust factor, your brand will thrive. Trust triggers word of mouth marketing for your brand. Granny’s tip and lesson: Even when we didn’t know what granny was up to at the kitchen mixing various ingredients, we were assured that something spectacular and tasty was being prepared. She had earned our trust. She said: “I may not always cook the best meals but I will offer you the best I can.” She admits when her meals occasionally don’t turn out as expected. We grew to trust her beyond the kitchen. Tips to help and prove credibly online: – Deliver what your brand promises (over-deliver). – Don’t project and promote what you don’t have. – Say what you mean and mean what you say. – Take feedbacks gladly. – Get testimonials and reviews for your products and services(brand). – Have a contact number you can be reached on. – Respond to requests/questions and orders promptly. – Avoid ambiguity, be clear on what you offer. – Share success stories of your clients. – Engage your audience. – Stating/showing a physical address(location) increases trust. 3. Consistency It is one thing starting something and another sustaining it. Several people start with great ideas, strategies, and designs for their brands then soon after, fading into oblivion. One of the many factors that leads to a brand’s failure is a lack of consistency. The ability to take one thing, hold onto it for a long time till it thrives. Let me make this clear, consistency doesn’t mean holding unto one idea foolishly for a long time without improving, and no results. Consistency demands bettering your best, updating, oiling your wheels, growing steadily, implementing proper feedback. The currency of consistency fuels your brand’s success. Brands that become top of mind are relentlessly consistent. They consistently deliver on their brand promises; they are consistently improving. Consistently marketing, consistently listening for feedbacks and consistently adapting to relevant trends and charges that will help the brand and its audience. Remember to consistently stay relevant if not you will be relegated. Granny’s tip and lesson: Sometimes I wonder how she picks all the different ingredients into her soups & stews without any sort of measurement but still ends up having the same delicious taste. She said – “consistency”. To perfect your brand be consistent, keeping track of that which works. Tips to help you stay consistent – Monitor your progress and document that which works. – Consistently repeat what works. – Keep your communication channels open 24/7. – Keep improving gradually. – Don’t implement a sudden total change. – Be accountable to your clients. – Focus on your niche. – Stick to your delivery timings (online or offline). Lastly, grandma told me that to perfect that art of cooking takes time. It’s a process that […]

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Making Your Brand Stand Out from Your Competition When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secure customers. The good news is that there some great ways that you can make your brand stand out from your competition from providing new products and services to trying new marketing strategies and more. Find out some of our tips in the article below. Study your Competitors One of the first ways that you can make your brand stand out from your competition is by making sure you have a look at your competitors and find out exactly what they are up to. When you do this, you can see what is working for them and what isn’t. Found something that they don’t offer? Use this information to make your brand shine. Promote Your USP If you have a look at your business competitors and notice that they all focus more on certain products and services then, you should have a look and see if there is anything that could be seen as your USP. You’ll want to promote this as best as you can to make your brand stand out. When it comes to promoting your services you will need to make sure you utilise Social media so you can create ads and use social media to push and promote your services. Make Your Prices Reasonable The next thing that you should do if you want your brand to stand out from the competition is to make sure you make your prices reasonable. If you make your prices affordable and reasonable then, you will find that more people will be inclined to use your services over others. Make sure not to drop your prices too low, of course, as this can affect your profit. Introduce Employee Benefits Raise Brand Ambassadors If you are wanting your business to be successful and stand out from others then, you will need your employees to do as much work as possible to take on new tasks and clients. To get your employees motivated to do more, you should consider introducing employee benefits to your team. Consider using an employee benefits platform in order to provide tailored benefits to your employees. You can also motivate them by hosting team days and setting goals in order to make your brand one that matters. See the benefits and roles of brand ambassadors. Follow Your Own Ideas To make your brand stand out and not look the same as your competition, it is important that you try and stick to your own ideas instead of copying others. This is because it will make your brand look different from the others in your industry. It will also be a lot more personal to you as it will be all your own creative ideas and not from others. Put a face on your company and use this to get some customers on board. Be different at all Cost Overall, there are a lot of different brands out there that you will need to compete with and you need to make sure that you stand out. Brand awareness is one of the key things you’ll need to focus on so don’t forget to put some strategies in place from the get-go. Do some competitor research and motivate your staff if you want to beat the competition and make your brand stand out. Hopefully, all of our tips will help you to achieve that. Resources: DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by BKC Branding Courses

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Emailing Branding Strategies Making the most of your emails. “In the world of digital communication tools, email has become the king”. According to Statistica, there were about 293 billion emails sent daily in 2019 and the number is expected to hit about 347 billion by 2023. (Statisica.com) Electronic mails referred to as emails, one of the earliest digital marketing tools, (and)have become so powerful over the years. Emails have become a primary communication tool on the internet. One cannot afford not to have an email address. Importance of Having Email Address Emails have become part of one’s daily virtual life. It’s therefore imperative to make the most of it. Here are a couple of reasons why you need to have an email address. Your email serves as a form of digital identification tool. It is one of the primary ways to register for almost any digital service. Social media sites require an email address for registration. It’s your address to receive Digital goods. For eCommerce purposes, emails are required for translations. Even if you’re purchasing products that would be delivered physically. The address is used to receive product details, receipts, and tracking information in some instances. In purchasing digital goods, most often the products are delivered via emails. Without an email address, you virtually become handicapped. You can do very little online without an address. Emails addresses reveal your identity to an extent and also speaks volumes about the personality behind it. Email addresses are used to confirm your virtual identity. Most often activating subscription services, are sent via emails. Businesses are transacted via emails; it eases transactions and makes it easier tracking with emails. Families, friends, and loved ones keep in touch via email communications; one of the most used means of sending and receiving information among friends The Role of a Branded Email address Majority of internet users do create email addresses using mail services by yahoo or Gmail, the latter being more popular and widely used. These providers help with free email address creation, a good way to begin with. However, to step up the game for your brand, requires that you get an email in your personal or company’s domain name, an example would be: cynthia@cynthiaclive.org, john@javenturecapital.com The branded Email address has numerous benefits including: Trust Building: emails would be more trusted than that from a generic email service provider Establishes authenticity: Many digital service providers would prefer emails activated from branded domains than that of the generic provider. Brand promotion: since mails are used more often, the more people see the address the more brand visibility gained and chances for them visiting your website would be very high. Mark of professionalism: not only is it nice to have a branded email address, but it also speaks to your profession. Your firm would be seen as more professional having its domain email address. Privacy control: having a self-hosted email addresses limits the fear of compromised emails, as it offers you full control over the privacy of your mails Using Email Signature for Branding & Marketing One of the underutilized features of emails has been the footer section. The Footer is the bottom part of an email that allows you to input content that will automatically accompany every mail sent. You may enter details such as; company brief, contact numbers, social media handles, official website, etc. The goal is to enter relevant information that stands the chance of promoting your brand. Don’t ever leave your email footer blank, especially for your brand/company. You can use it to advertise an upcoming product, service, a newly released product, events, etc. Quick tips: Stick to a particular font style Font and style should be legible Use company brand colors Don’t make it clumsy by overloading it with content If you need to use HTML codes, get it done professionally Have a standard one for all your company emails for every staff. Showcase your expertise Be brief, fewer lines the better Have a Call-to-action message/button How to create your email signature/footer Mostly the button can be found in the “settings” menu in the mail, either using self-hosted, webmail, or a third-party mail provider. For example, if you use Gmail or Yahoo mail. Log in to your mail. Locate the settings icon at the top right of your mail Click the settings, scroll down to the Signature Section, a text box displayed below it. Type your signature message or copy and paste your content. Clive Save. You are done! Go back to Compose mail then look at the bottom of your mail to see your signature You can save yourself some stress by using a third-party app to have the footer created for you with ease. The following are good ones to try: Wisestamp Free signature generator https://wisestamp.com Free basic HTML signature https://htmlsig.com Hubspot email signatures https://www.hubspot.com/email-signature-generator mysignature.io Design Hall signatures https://www.designhill.com/email-signature-generator Free HTML Signatures https://si.gnatu.re/ Now, it’s your turn, let your emails do the speaking for you! Resources: DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by BKC Branding Courses

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Building your Digital Presence on a Shoestring Budget Tools, Tips, and Strategies Seasons and times will compel many to chart unknown waters, others out of curiosity and necessity. Regardless of the trigger, having an online presence and brand has become a must-have in this age. More so, the pandemic has propelled and created a sense of urgency to digitize. Over the years I have noticed that several people struggle with getting started with their digital presence, where to begin and the basic tools and strategies to utilize. Today, I will be sharing with you tools and tips on how to kick start your digital footprints. 1. Get a domain. A domain is your website address, where users can find your website on the internet. I recommend you use your name or your brand/business name. An example bkc.name, bernardkelvinclive.com, cynthiaclive.org, eugeneayim.com, samueladjei.com, ebenezerasumang.com, dailyaccra.com, ghanaweb.com. There are many top-level domain extensions, the common ones being .com, .org, you can have. blog, .info, .me, .name The average costs of a .com domain extension are $12.99 You can purchase a domain from godaddy.com, namecheap.com, domains.google.com, bluehost.com, etc. Once you get a domain, quickly create an official email address with your domain name. That becomes your official email address.eg. info@yournamedomain.com, firstname@yournamedomain.com It positions you a serious professionally 2. Get a blog/website designed and hosted. That would be your official internet home. Your website becomes your 24/7 online storefront. To market and promote your brand and business. It increases your brand visibility, authority, and breeds trust. I recommend you using WordPress.org, Medium.com, squarespace.com, wix.com because they make a blog and web design quite easy without much technical know-how. You can hire a professional web developer to set up your website/blog for you. With a budget if $100 minimum, you can have a simple blog/website set up for you. Search in your locality and you are sure to find a web designer to help you with a website and blog. You can contact www.bkc.name/consulting A basic blog site should have a home page, about page, blog page, and contact page. Once your website is done you need to be populating it with content- quality, timely and relevant content! 3. Get a mailing list. A list of subscribers (emails of people) you can regularly communicate via emails. You can use your website to capture email addresses of people by creating a landing page/ squeeze page. A dedicated page where you offer something in exchange for users’ email addresses. You can offer whitepapers, eBooks, checklists, audiobooks, infographics, webinars, etc. Just ensure that you are giving out something they would love. You can use the following services/ mail providers to help you set up, capture, and manage your e-mail lists: mailchimp.com (highly recommend as the free version can help you achieve a whole lot), leadpages.com, constantcontact.com, sendinblue.com, convertkit.com, mailerlite.com, aweber.com, etc. If you are using WordPress there are lots of plugins that can aid in setting up a landing page and collect email addresses easily, Sumo comes highly recommended. Use the one which meets your budget and can still provide the basic needs such as a signup form, landing page, autoresponder. Your mailing list is your goldmine for your online brand and business. 4. Get your social media handles Your social media handles are the names you choose for your brand. Either you get a handle or edit the URL(link) of your social media channel. Example Facebook provide an automatic URL(link) when you sign up using your name unless you change that deliberately it may be showing a link like facebook.com/kwame-amoah235, I changed mine to facebook.com/bernardkelvin You would certainly need social media, so right from the beginning check and secure your names/ handles on the major social media platforms i.e. Facebook, Instagram, Twitter, LinkedIn, YouTube For branding purposes, ensure that the handles are unique and the same across the various channels. For example, I have @bernardkelvin for all the channels listed above. The idea is that even if you don’t have plans of using those channels immediately, it still saves you a lot from losing them. 5. Get your brand creatives(designs) done. Designs for your brand; from your brand identity to social media cover images. You may decide to hire a graphic designer to design your stuff for you. And I highly recommended that especially for your logo. Apart from that, you can create some graphics yourself, using any of the Do-It-Yourself design apps and services. I recommend the following canva.com, easel.ly, visme.co, infogram.com, stockphotosecrets.com/stencil You can use it to create your quotes, memes, infographics, etc. with ease. 6. Create a Content Strategy: Develop a calendar of how you would be sharing content on your website and across the various social media channels. Check Postcron’s free content calendar https://docs.google.com/spreadsheet/ccc?key=0AsKxtai-b7NqdGdqODJyd0xwc0xTQ3h4M2I3aUlPSWc&usp=sharing#gid=0 Another content calendar by Bobangus http://bobangus.com/free-editorial-calendar-template/ You can use services like Hootsuite to help you schedule posts and share them on social media. This saves you lots of time. Check the following for social media software for posting; buffer.com, coschedule.com, mavsocial.com, hubspot.com In conclusion, here are three critical principles to keep in mind: Be Consistent. Constantly deliver value with your content and creatives. Consistency instills believability. Be Credible. Don’t try to cut corners to win favors. Say what you mean and mean what you say. Stick to your brand values. Be trustworthy, deliver on your room promises. If people can trust you, your brand and business will grow. Trust is the currency for growing your brand and building your business. Be creative. Branding is about differentiation, so be creative about your brand presence. Don’t become a ‘me-too’ brand. Find your differentiation factor and nail it! Recommended Resources: Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses

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“The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive Here are Eight(8) Strategies to implement! 1. Give them something worth their attention. What would they see and read? Ensure that your intention for their attention is clear. you know exactly what you want to offer, Jesus was offering salvation ― life (John 10:10). ‘When they saw the miracles Jesus had performed…they followed!’ Your brand visuals must be appealing and attention-grabbing to drive home your message. 2. Wow them! ‘When they saw the many miracles he performed… Jesus always did something spectacular. eg. Turning water into wine. Wowing your audience leads to organic following and engagements and sales. Offer value! People would come to your portal/ page to experience it. 3. Meet their needs all-round! Jesus taught them spiritually he also met their physical needs – hunger. He had compassion for others, driven to meet the needs of others. He fed the 5000 after his live conference/ webinar. Be sensitive to the needs of your fans and followers. Focus on your market needs, and offer solutions. 4. He established his authority and clarity. Firstly, you need to know your assignment as a person and that of your business. That helps you weld your authority and grow your influence to impact and for profit. Know your worth and the value you are offering. Set the records straight, distill popular opinions from facts like Jesus did. The woman at the well got to know Jesus was the true Saviour ― living water. Jesus killed ambiguity surrounding the worshiping of God. His authority was at work. Jesus came to fulfill the prophecy of redemption. Your authority gives you influence. Clarity breeds confidence! Then Jesus declared, “I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty” ― 6:35 Authored many books, I declare “I am an author[ity]” 5. Raise brand ambassadors. The woman at the well, after engaging with Jesus, knowing the depth of his knowledge went out freely to evangelize. Your expertise will help create brand evangelists to spread your brand. 6. Use stories and anecdotes. Jesus was a great storyteller, He weaves stories and anecdotes to drive home his messages. Engage your audience with stories they can relate with while teaching them. Stories sell your brand well, creating lasting memories. Great brands use stories in marketing their products and services. What’s your brand story like? 7. Have private and public engagements. Jesus had some private meetings at some level and public ones. He engaged Mary & Martha privately and did so with His disciples (key ambassadors), regularly. Segment your audience to know what’s for the masses and what’s for a select group. Provide products and services for the different categories of your market. There are times you need to engage with some of your fans via inbox(private groups, membership, and premium access) and other times publicly. Be sensitive and selective with private and public data sharing. So don’t you don’t ‘throw your pearls before swine’? ― Matthew 7:6 8. Understand your audience: Use their language! Jesus used terms based on the cultural background and settings of his market so he could communicate clearly and precisely. Where he had told his disciples he will make them ‘fishers of men’ ― He was speaking to a predominately fishing community. (Matthew 4:19) The ‘parable of the sower’, he used the analogy of farming, with that his audience can grasp the depth of his message. Use industrial jargon in communication sparingly; performing audience analysis would better inform you on the choice of your language, tone, and strategy. Download, Listen and Learn. Resources: DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic

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In this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa. You will discover: Culture of Business Lessons from the Chinese How to survive in an unknown market My guest, Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group and HotelOnline.co – a Travel Technology Company. In 2014, he was chosen as one of the Ten Most Important People in Tech by IT News Africa Magazine. He is a Lead Mentor at Google’s Launchpad and World Bank’s XL Africa Program. Download, Listen and Learn. Resources: BOOK: Chasing Black Unicorns DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic

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Building your personal brand in a digital age… what to do and what not. In this episode, my guest Kami, through more light on how to build an authentic brand. Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A success coach for women. Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading change-maker women to give voice to their most important messages and create a ripple effect of worldly impact. Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset. Kami’s soulful spirit leads her clients to unleash their magical manifestation powers and live out loud fueled with vitality and courage. RESOURCES: Join the Facebook Group https://www.facebook.com/groups/1386664118079263 DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic

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“This is a good time to ask yourself, what skills are you lacking?” – John Armah The impact of this pandemic has been frightening. ‘…these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk What do you do as an entrepreneur or business owner? In this episode my guest John Armah shares strategies to help you overcome the challenging times and bounce back better. John Armah is a Business Development Practitioner and Trainer in business start-ups development, with experience in the development of new markets, start-ups, MSMEs and business strategy, business financing and business development. He is the Board Chairman of Junior Achievement Ghana, and the Chairman of the JA Africa Board Chairs Council, a global non-profit organization committed to promoting entrepreneurship development around the world. He serves on other Boards advising Startups and SME’s on Restructuring, Capital Raising, Growth, and Business Development. John Armah consults for Governments, Major Corporate, Donor Partners, Institutions on Business Development, Business Financing, Startup Ecosystem, and Entrepreneurship Development, He has worked in key markets across the world and named as part of the Forbes 30 under 30 Most Promising Entrepreneurs in 2016 and 20 under 40 Most Influential Business Leaders in Ghana among others. ‘..these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk A gift for you! DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic

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Video is a huge lever to bring the human element back to business. My guest today is Matt Barnett the CEO of Bonjoro who walks us through how to effectively use personalized videos in your business communications. Listen learn and share. Resources: 30 ways to use video for leads, conversions and creating referrals Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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How to maximize your ‘Stay-at-Home’ Season “It is reminding us of how important our family and home life is and how much we have neglected this. It is forcing us back into our houses so we can rebuild them into our home and to strengthen our family unit.” – Bill Gates Here are a number of ideas and activities you can consider to maximize the moment. 1. Introspection: sit back and review your life, take stock of where you’ve been, what you’ve done and where you are going. It’s a good time to reassess your life. Ask yourself questions, be hard on yourself and gradually get answers to them. 2. Relax: take time to slow down, have a good rest as much as you can, your body and your mind needs it. Don’t get too busy, take it easy on yourself. 3. Read books (materials): use this period as an opportunity to read some books. Read it at your own pace and add to your knowledge. Subscribe to useful online newsletters, magazines and blogs. 4. Listen to audiobooks: one of the quickest ways to consume contents is by listening to the audios. Get as many audio books as you can, listen intentional, listen while doing chores, let it just play at the background. For your kids, Amazon has made available it’s audible platform for kids all over the world to listen to a huge collection of stories for free as along as schools are closed. Visit https://stories.audible.com/start-listen 5. Enjoy music: create your own playlist of your favorite tracks and enjoy. [I’m currently enjoying my classical playlist] 6. Write a book: your story is unique; someone need to read that. Your wisdom is great, share it with the world. Begin today, just write! [Send me a mail if you desire to write a book] 7. Kid’s Time: if you are blessed with children use this period as an opportunity to bond better, get to know them well. Play fun games with them. I bet, this would be one of the best investments and memories you’d never regret. 8. Learn a skill: pick any area you’d like to learn and delve deeper. Take an online course or coaching. Add to what you already know. Enrich yourself. 9. Practice your craft: if you had always wanted to paint, do it. Try some new recipes. Dare something and do it! 10. Drive-Through: not a time through a fast food joint but a time through the woods or hood. Drive slowly through town, observing nature and savoring the moments. Observe all those things you’ve been missing in your daily commute. [This will not be appropriate of your City is Lockdown] 11. Teach a course online: Share your expertise, either as a side gig or voluntary activity. Many online platforms offers such opportunities e.g. teachable.com, skillshare.com, udemy.com you may want to start a YouTube channel. All these could help with some extra income as well. 12. Spark up the love: if you are blessed to be married, make the most of the moment. Revive the love and romance in your marriage. If in a relationship, get creative with SMS to keep the love going. 13. Seek God: get to know your creator the more, spend time praying and listening to God’s voice. It’s good time to invest in prayers. Praying for the affected, pray for family & friends and pray for the world. 14. Plan Properly: a good time to look at your schedules in life. If you have not had any, then do so, set goals and targets to pursue. Plan your career. The aftermath of the crisis will have an impact on many careers, think ahead, plan and prepare. 15. Healthy lifestyle: check your diet to ensure you are having a well-balanced diet. Exercise daily to stay in shape and healthy. 16. Reconsider your Relationships: it’s a good time to prune, know those who really matter and those who matter to you as well. There are levels of relationships and not everyone should have a front roll seat in your life; cut of those you need to and nurture the ones that needs to. Nurture the good ones and disconnect from the ill ones. 17. Create your gratitude list: one of the most fruitful habits to develop in a season like this is gratitude. Be thankful for all the things you have and around you. Daily reach out and thank people who are being supportive. Thank God for life. Stay thankful and don’t nurse any ungrateful spirit to rub you of your joy and blessings. 18. Don’t fret: breaking news here and there may cause some level of anxiety, but don’t entertain fear; activate your faith in times like these. When you harbor fear it weakens even your immune system. You may have a cause to be afraid but focus on possibilities, the best that could ever happen. Stay hopeful, it’s helpful in time like these. Believe and expect the best. 19. Live simply: don’t complicate things for yourself. This season reminds us of the little pleasures of life. Enjoy it! Bernard Kelvin Clive is an Author, Speaker and Corporate Trainer. Africa’s foremost author(ity) on Personal Branding. An Amazon bestselling author of over 40 published books. As a speaker & trainer he has been known to simplify complex ideas about branding and life and present them to audiences in clear, actionable steps. He has over a decade experience in digital publishing and has globally consulted for entrepreneurs, pastors, and people like you to write books and build brands. He hosts the number one ranked Career & Business Podcast in Ghana. Bernard is a brand strategist at BKC consulting and runs the monthly Branding & Publishing Masterclass.

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“Branding is more of a perception than a product(service).” – Bernard Kelvin Clive Beyond colors, logos and all the visually appealing attributes of brands, there are other intangibles that trigger their success. Today, I will share with you what I call the invisible forces of brands. In countless instances, I have seen a number of individuals and businesses placing so much emphasis on their brand tangibles at the expense of the intangibles? Visuals play a very critical role in branding. However, beyond visuals come the values, services offered, products and customer satisfaction, customer care, consistency of delivery of brands promise, etc. The above mentioned attributes do more good to a brand than just overly focusing on the visually appealing stuff. A couple of months ago I recommended a friend’s business, let’s call it ‘Kim Catering Services’ (KCS) to a client(Vernon) who badly needed their services. I had informed the client and told him the company does a pretty good job. As my recommendations came highly valued, the client took my word for it and engaged the services of KCS. KCS had sent one of her staff to inquire about the specific needs of Vernon. After the first meet up, KCS never sent any message nor invoice, just nothing. Vernon kept asking what the issue was and all KCS did was to keep promising to deliver to no avail. Long and short of it is that, the business between the two parties never happened. Another request came in from the same client for another recommendation despite the first incidence. I recommended another friend’s business to the client. Much to our chagrin, the same back and forth and bad customer-client relationship was exhibited and transactions never happened. In mind-blowing fashion, it happened a third time! Then, I thought to myself, there must be something really bad happening here. Although these recommended companies are great, well-known brands in their niches, they failed the test of brand delivery. They have all the niceties of branding but their invisible forces are killing their brands silently and slowly. This is not only unique nor limited to these three brands but so many other local brands around. They invest in their brand tangibles – logos, colours, signage, social media and make loud noises yet they fail in delivering their intangible assets. Yes, these brands are damn good at what they do – no doubt, yet they haven’t come to the realization that the overlooked aspect of their branding would be undermining their brands. Key areas brands must reinforce in their branding process include but are not limited to: Brand Values: What the brand stands for and the willingness to sacrifice to ensure they stay top of their game. Right from the initial brand building process, every company should sate what their values are such as: integrity, respect, leadership, professionalism, excellence, etc. These become the underlining forces that drive the brand. When customers experience these attributes, they tend to leave a great impression on their minds about the brand. Some time back, I observed something awesome at one of the branches of GCB Bank where an elderly man had entered to withdraw money. Despite the long queue, one of the tellers immediately instructed the security man to offer him a seat and the staff quickly attended to him. An act like this will send string signals to many of their clients about the bank caring for them (elderly). Brands that live up to their values are highly recommended. What are your personal values and those of your brand? In choosing your brand values, ensure that they are meaningful, different, memorable, actionable, clear, and timelines. Take cues from the following global brand values: BMW has · Integrity: Asking customers for frequent feedback. · Respect: Treating each customer with dignity and courtesy. · Responsibility: Holding themselves accountable for their performance. · Growth: Focusing on constant innovations and creativity APPLE has been known for innovation, quality and creativity with their tagline “Think Different”. Here are their Core Values according to Tim Cook: · We believe that we’re on the face of the Earth to make great products. · We believe in the simple, not the complex. · We believe that we need to own and control the primary technologies behind the products we make. · We participate only in markets where we can make a significant contribution. · We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. · We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. · We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. Coca-Cola, a leading beverage brand in the world has the following values: · Leadership: The courage to shape a better future · Collaboration: Leverage collective genius · Integrity: Be real · Accountability: If it is to be, it’s up to me · Passion: Committed in heart and mind · Diversity: As inclusive as our brands · Quality: What we do, we do well With these examples, you can see how powerful brand values are and what they do for the brand and its customers. Brand culture is basically how a brand lives it values. How they drive home the message they stand for. It’s the governing principles of an organization. It’s the ‘this is how we do it here and why we do it’. It’s the invisible force of a brand’s success. A number of local brands have no culture or […]

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How Brands Can Stay Woke in Epidemics “To have your brand deep-rooted in the hearts of clients & customers requires empathy – humanize your brand” – Bernard Kelvin Clive Life happens! Life is filled with the unaccepted, regardless of how carefully and practically you plan, sometimes things may just go off unannounced and unexpected. What you do in times like that is as relevant as your plan. In the wake of the current alarming epidemic, a number of brands have suffered losses and others are making gains, however, it’s not about win or lose. Yes, whatever the case some may win others may lose but exceptional brands that care for its people will be looking at staying relevant but not just cashing in for profit. Today, let’s consider ways brands can stay relevant and make impact and continuously stay top of mind. I have identified 3 main ways brands can drive change regardless of ongoing cultural or global crisis. The very first thing brands can do is to prepare for the unexpected; have precautionary plans, anticipate likely mishaps and develop strategies to handle that. If these steps are taken care of, it reduces the shock and likely negative impact of the unforeseen and unexpected Here are the three main things you can do to salvage the situation: Evaluate: The good old book has these wise words to govern us, it reads “…Everyone should be quick to listen, slow to speak…” – James 1:17. In times of pandemics, brands must put on their best listening ears, to gather all they can before they take any other steps. The first most important step to take towards resolving crisis is to get all the needed information at hand. Ask all the necessary questions regarding the current happenings to understand the situation. Now, with enough data, you would be in the best position to handle it and address it right. The caveat is that in a digital era, it’s easy to sample data on social media, which may not be accurate, so always verify source, get to root for authentic messages. Once you have the needed information, you are in a good position to align that with your strategic plan to help curb the situation. You prepare and plan on how to use the information gathered effectively. Empathize: People love to identify with those they love and those who show them love. Great brands are people-centered, they show care and support. To move men to take action in areas you desire requires you to touch their hearts. In times of crisis and pandemics, people get affected in many ways; which in one way or the other may impact your brand. Yes, you may not have anything directly to do with them. The truth is that we are in a connected world, what affects one, may eventual affect the other. If not directly, its consequences may be damaging. The best way to get your brand out there is to identify with those affected, show care, love and support. Let them know they matter. You don’t just stop at sympathizing with them you go out to help. You offer support in many ways that you can. At the heart of crisis, people need support not brands making loud noises about their products and services or trying to cash in by selling their brands. Great brands give, you may decide to offer massive discount, free gifts and offers etc. You should consider these acts as an investment of your brand in the lives of people. It may cost you a lot but its potential returns are huge. Your brand will be engrained in their hearts as a caring brand and if they want to do business or recommended a product or service, surely yours would come highly recommended. I recall one act that Nestle (GH)Ltd, did for its distributors/retailors during the erratic power outages (Dumsor) in Ghana(Accra); they gave out high quality solar powered lamps out for free. These little acts meant a lot to their distributors and retailers; which is still been talked about by some of them. One little act of empathy and support can greatly affect a brand. What is your brand doing for others now in the midst of global economic crisis and pandemics? You may be at the losing end but you can still offer some support, it could be in kind. A kind word, well spoken; a press release; social media posts of encouragement, care and concern. You have no idea how these little deeds can mean a lot to clients and customers. “No one cares how much you know, until they know how much you care” —Theodore Roosevelt Educate: Never stop learning; information empowers! In times of crisis, to stay on top of your game and remain relevant demands some education. Education here is in two ways, firstly educate yourself, your brand and firm about the current situation. An uninformed staff can cause more damage to your brand. No staff should be left out, even if it’s totally unrelated to what they do. Secondly, educate the general public, clients and customers. It will interest you to know that a number of them are totally ignorant and at risk of deception by the masses. Make it a point to share useful resources to help clients and customers understand the current situation and what they can do about it. If you have an online presence, post relevant information about the situation; you could use infographics, videos, podcasts, images etc. You share these content in addition to your brands digital strategies. One shouldn’t override the other. A balanced approach is needed during the educational process. You are giving something to the public and you are subtly promoting your brand. Key take home for brands is this: in times of crisis, evaluate the situation, empathize with clients and educate them. If you blend these things effectively your brand would stay top of mind. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals […]

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Here are key Mindsets to develop for your Brand The truth is that every brand will be tested at a point in time, if not most of the time. Ground Mindset: This is having the fundamentals of your brand right. Don’t jump the initial stages of defining and reasons for your brand. The ground rule is to know ‘your ‘why’ for your brand. Develop your brand and business purpose into one simple statement that you can share with others easily – let’s call it, your elevator pitch. Answer these questions… Why are you branding? Why are you in business? What unique value are you bringing to the market place? Who needs and wants are you meeting? Once you have clear answers to these questions the others follow. You can then look at your brand name, logo, tagline, attributes, identity, etc. Firstly, get grounded, get your brand basics right then you can build successfully on it. Don’t start of social media, branding is not just about social media. It’s a great tool for building your brand but it’s not all about branding. Growth Mindset: Brands are like living organisms; they grow and evolve. Successful established brands understand the growth mindset and hereby use it to their advantage. The growth mindset has to do with the understanding that to become a better brand requires a process. Going from one stage to the other and it doesn’t happen just by a sudden push of a bottom to propel one to the top. When you have that understanding you will prepare your grounds/foundation and build on it gradually. You are determined to find ways to better your best. Growth has to do with consistently improving, fine-tuning and tweaking to ensure your brand stays fresh and strong in the mind of your audiences. A growth mindset asks; what can I do to become a better brand? What can I do to give more value to my clients? A growth mindset listens to feedback and makes things better, they refuse to stay the same. They constantly add new things to make the brand better. In connection with your personal brand, you may need to take some extra courses, go back to school, get some coaching, learn a new skill, read wider and try new things. When you become better your brand becomes better. Just like living organisms, any brand that does not grow dies! Grow your brand consistently, become like the proverbial wine – age with grace. Glow Mindset: It’s good to grow in every aspect of life and consequently to glow (polish, perfect) your brand and business. Growing is not just good enough you need to move the nudge up a little. You must glow! Glow mindset in brand building is the quest and strive for excellence. To reach the iconic stage of branding. To be known to represent nothing short of remarkable, excellence and value creation. Glowing is the icing on your cake, it is the light on the candle. When you glow you make your brand more visible and impactful. Glow mindset refuses to stay the same, they polish their pearls till it glows. They do all they can to stay top of mind – to be the only preferred choice. Glowing kills ambiguity and uncertainty in the minds of consumers. It shortens their decision making cycle. Once your brand comes to mind, you shine through. Be consistently remarkable – glow! Key take-home: Average brands settle at just growing and exceptional iconic brands glow. They don’t just shine, they outshine the competition, the become team-leaders, thought-leaders, pace-setters, trailblazers. They keep setting new standards and records. Can you name some glowing brands? List them and learn from them. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive is an Author, Speaker and Corporate Trainer. Ghana’s foremost authority on Personal Branding and Digital Book Publishing. An Amazon bestselling author of over 40 published books. As a speaker & trainer he has been known to simplify complex ideas about branding and life and present them to audiences in clear, actionable steps. He has over a decade experience in digital publishing and has globally consulted for entrepreneurs, pastors, and people like you to write books and build brands. He hosts the number one ranked Career & Business Podcast in Ghana. Bernard is a brand strategist at BKC consulting and runs the monthly Branding & Publishing Masterclass.

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The best time to write and publish a book is now. Yes! No matter how busy you may be, there is a way you can have a book in your name to share your ideas, establish your expertise or grow your business. In this episode my gust Michelle Vandepas, The CEO of Grace Point Publishing walks us through the process of getting your books published. Listen, learn and share. Download, listen, learn and share Resources: GracePointPublishing.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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Benefits of Personal branding Are you known, unknown or too-known? Growing up in Sub-Sahara Africa, it was quite uncommon for successful people (experts) to toot their horns, it was seen as bragging, being boastful and proud. Rarely did I hear or see someone beat their chest and raise the head up high to declare their expert status. They would rather do their great deeds quietly and let others praise them for it. A culture which I think had hampered many great talents who would have shot up to the limelight if they were a little ‘loud’ about what they could do best and had packed themselves to that effect. However, times and seasons have changed, if one is that good at what they do now and doesn’t make frantic effort to be known, he may die in oblivion. You know what, without the right understanding of a thing, it’s abuse is inevitable. It’s about time to delve deeper and uncover the greatness embedded in you and put your best foot forward, letting go off the old beliefs holding you back. To shine brighter and let the world know what you’ve got to offer – making the world a better place. As the good old book puts it “you can’t light a candle and put it under a table”. It’s meant to glow and offer light. That’s you! Hello there, welcome to the personal branding age, the ‘me- era. In the “me’ era, the value people place on individuals as brands is premium. This is to say that people are giving more attention to personal brands now than ever before. From celebrity brands to business mogul brands. The power of ‘me. is on the rise. So, then how do you take advantage of the rising tides and times? Come along with me… To begin with, let’s define personal banding. Personal branding is how you distinctively market your uniqueness. How you position yourself to offer value to the market. If you’ve been battling with yourself whether to start building your brand or not, may these benefits spark a new positive desire to begin. Here are some benefits of branding yourself – personal branding. 1. Credibility: Personal branding positions you as an expert in your field or niche. It establishes your expert status, and guess what? We largely trust experts. If you can be trusted in this age, you have a business, but if you cannot be trusted you’ve lost business. Personal branding helps you build trust. By constantly delivering on your brand promise establishes trust. It tells people, you are authentic and credible, you promised X and delivered X. A successful personal brand is consistent in all it does. 2. Connection: One of the greatest assets in life is to have a network of people who know your worth belief in you and willing to engage your services. That’s the value personal branding offers you. Building your brand sets you apart from the huge competition out there, getting you closer and closer to your audience and the right market for business. It helps you build meaningful relationships with other businesses and brands. Your connection grows not just wider and better, because you know exactly the kind of people you want to impact, influence and do business with. Your brand reveals who you know and who knows you! Are you known in your field? 3. Contracts: Imagine having built a large following on social media and having firms hiring you just to endorse or mention their brand in your post. Boom! That’s influencer marketing using your brand as a tool to market other brands. It’s easier dealing with a well-known brand than an obscure one, yes, that’s the power of your brand. It makes you more visible to a whole lot more people that you can leverage for business. Your brand contacts lead to contracts. 4. Cash: Regardless of what we do, we would need money in one way or the other, and this where your personal brand kicks in, to work on your behalf. It markets you to others who will be willing to exchange money for your products and services. A well-built personal brand will bring in revenue. You become a magnet of cash when your brand becomes attractive. Promoting your products and services becomes easier because you will attract them with your brand visibility. 5. Confidence: Building your personal brand increases your confidence level. You believe in yourself first to get started. Believing you have something of value to offer the world set you up to succeed in your endeavor. Without confidence in yourself and what you have to offer you become less attractive and subsequently ignored and forgotten. Confidence is a cherished asset in brand building. It takes a confident person to tell others what they have. Sell yourself big! 6. Collaboration: Personal branding leads to better association and partnership. When you become a thought-leader in your niche or industry you attract like-minded folks to your business. People like to associate with already successful people in their fields, and your personal brand will offer you that magical connection. Partnership for growth and impact! 7. Commendation: The go-to-guy! Building your personal-brand places you on the radar of great referrals and recommendations. You become top of mind. When people are talking of a specific product or service, your brand comes to mind first. You become the first point of call and contact. When you become a person of excellence. A preferred brand you will be a referred brand. This generating massive traffic. 8. Clarity: Your brand makes you an authority. Your voice will begin to count and command attention. Clarity gives power to what you do. Once you are clear on your calling the world of unlimited opportunities opens up unto you from all sort of places. Your life’s purpose, mission, vision, and goals become clear when you build your brand. You set yourself apart from the masses, noise, and distractions of not knowing what to do with your life. I […]

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Make a difference with your brand this year. Dare for more!

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Myths about Goal Settings 1. A goal must be in writing. Not entirely, you can have unwritten goals. 2. A goal must be time-bound. Setting timelines for your goals helps but not all goals need deadlines. 3. A goal must be specific. The truth is that sometimes a goal only gets more apparent when you start working towards it. 4. A goal must be attainable. Sometimes you just don’t have proof that a goal would be achieved. You can only hope and act on your faith. 5. A goal would make you happy. Happiness is a decision. If you tie your happiness on the realization of a goal, you will live life unhappy. You can reach your goals and still feel empty and unfulfilled. Regardless of these myths, research has proven that people who set goals are largely happier, and are more successful than those who don’t. So, now let’s get started with our goals. Recommended book: Goals Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life

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20 Twenty20 Tips for a Great Year How to Make It Your Best Year Ever Bernard Kelvin Clive How different would you live your life if there was no calendar? At the end and beginning of every year, there is an increase in goal setting activities, people set goals and resolutions with the hope of achieving them. The question is, what if these activities were a lifestyle, done throughout the year and not tied to a particular ending or beginning? What if, we simply decide to enjoy our daily lives while pursuing or set goals and dreams? Well, today I present to you tips to make the best of your daily life, hence your year. Let’s get started! Tip #1 Define your Success Success means different things to different people. To begin with, define what success (a great year), means to you. In your terms, don’t let society determine that for you. Once you’ve done that, you set yourself free from the pressures of society by not leaving to impress others and ready to succeed. Tip #2 Be Decisive Decide to make it great. Once you define what success and a great year or life mean to you, the next thing to do is decide to make it so. You are a decision away from your life’s breakthrough. You hold the keys to your life’s happiness. Decide this day, to make the rest of your life the best you can ever have. Tip #3 Your big idea! You must have an intriguing idea, a dream; something you are so passionate about, a problem to solve, a need to meet, a mark to make. That is your Dream, Your Vision, Your Goal: Be specific! See the big picture. How will it be like, when you finally get it? What will success mean to you? Set crystal clear goals; goals that will set your heart on fire. Make it important to you. Tip #4 Focus (Follow One Course Until Successful). Master One thing. Don’t dissipate your energy. Ask yourself, what one thing do I want to be noted for this year? Then channel all your energy and resources to make it happen. Become so good at what you do that you can’t be ignored. So, become the best in your chosen field. Tip #5 Raise the bar on yourself! Think Big! Expand your vision and expect more from yourself than anyone, then, go make it happen. Compete against yourself and challenge yourself daily. Use your creative imagination. Think win, win, in all the time. Ask: How can I help someone win today? How can I be a miracle to someone? Tip #6 Build a team Carefully select your dream team. Remember: you are the average of your 5 closest friends you spend the most time with. Evaluate your circles in the previous year, did they help or hamper your progress? Then revise where necessary, it matters! TEAM: Together Everyone Achieves More Tip #7 A better approach Ask yourself, how can I do this better? Innovate! Permit yourself to succeed in those areas. By working in the area of your strengths, your talents, and gifts you can master your craft with ease. Tip #8 Fail fast! Hey! Don’t be afraid to fail. Feel the fear and do it! Face your fears. Things may not turn out as you planned but don’t give up, learn from them. Get up anytime you fall and fight on! It’s all part of the growth process. Tip #9 Stretch yourself! Don’t just do the easy and fun things to just get by, leave your comfort zone, exceed your limits, and break that barrier. Do the difficult task. Discipline yourself to succeed. Tip #10 Write things down! Write your goals down and read them often. Revise them as when necessary. You must stay current; be updated on current trends around the world especially in your field. Read great materials, books, articles, etc. Tip #11 ACT! Action that Creates Transformation. There are lots of talkers around, but don’t be one of them, be a doer, a goal chaser, a dream maker. Act Now!!! Just, make it happen! Tip #12 Results Be productivity minded not activity-filled. So many things will call for your time and attention but follow your heart. Stick to plans. FOCUS! Tip #13 Take a Step at a Time Do the work that matters. Decide to do something daily that pushes you towards the realization of your ultimate goal, dream. Tip #14 Be purposeful! Listen to your heart, your guts, your internal voice. Let whatever you do be a product of your own decision and conviction because it’s your dream and your life. Be responsible! Tip #15 Assessment! Review your goals frequently to ensure that you are on the right track. Cut down every unproductive activity, prune and manure those that need nurturing and forge ahead with confidence. Tip #16 Enjoy the journey In the process of pursuing your various endeavors in life, never forget to enjoy the seemingly small achievements. Enjoy the journey, don’t be fixated on the results. Smell the roses along the way, savor the little pleasures of life. Tip #17 Be thankful Life will through you many surprises, both good and bad, however, never overlook the good things and people that come your way. Genuinely appreciate the kindness you receive and the goodies. Things may all not turn out good as desired but just learn to develop a grateful attitude. It makes a big difference. Tip #18 Take Chances Life will not offer you what you desire on a silver platter. You must be willing to take the plunge and dive in. Try out new things. Experiment and explore. The more chances you take the luckier you become. To make the best out of any given situation demands your full preparation and commitment. Go for it! Tip #19 Keep investing in yourself. You should endeavor to stay on top of your game. Constantly learning, unlearning and relearning. Invest in buildings your brand, grow […]

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Personal Branding Predictions for 2020+ “We’re the generation. We can’t afford to wait. The future started yesterday and we’re already late”- John Legend The question is, what do brands have for the future and not what does the future hold for brands. For brands that are determined to stay top of mind in business today, will require more than what worked yesterday. They must be willing to go the extra mile and pay attention to the following pillars/predictions. Have a prepared mind to harness future possibilities. The truth is that the digital landscape is predictably unpredictable. However, with the right data, one can prepare ahead, stay abreast and take advantage of the ever-changing tides of technology. Here are what to do and expect in the coming year(s). 1. Brand reinvestment: To reap a bounty harvest in any field of endeavour requires sowing good, seeds in a good soils and nurturing it to grow. Right environment and timing are critical success factors. In the same way, any brand that desires to make the most of the coming times must begin planting (preparing) and pruning (strategizing). Great brands don’t just show up overnight, they are deliberately built. In effect corporations must educate their staff and equip them appropriately by investing in them (seed sowing and nurturing) if they desire to thrive. In the coming years, Companies will begin empowering their employees to build strong and influential personal brand, so they can leverage it. Corporate employee brand advocacy programs will be on the rise. That will be the game-changer. Personal branding for corporate gains. It’s going to be a win-win for the employer and the employee. Additionally, brands must always reinvest in plans and strategies that are working and never to settle. Invest in research and development and invest in employers as brand advocates/ambassadors. 2. Jobs and Hiring: Companies will be hiring candidates with established personal brands/ influencers aside from their expertise and qualifications. Candidates with strong Personal brand, social media presence will be the preferred ones. It’s time to pay attention to your ‘Personal Brand. If you are a job seeker, begin building your online brand today. Note that every piece of content you churn will either help you or hurt you. You’ve got the power to build that strong brand now. 3. Content Building: It’s not about ‘content being king’. The truth is that, there is and will always be lots of content on this age. What’s needed most is, relevant, timely and accurate content. Providing relevant and usable data that can scale brands and businesses. In the coming years, Brands will start creating and curating original content for promotion. Creating their data banks. Media and data will be the tool to be used as a driver for growth and dominance. Video content demands will still be on top. What are you to do? Pay attention to every video publishing platform and invest in quality content production, not the hype. So, it’s your time and turn to act now. “The Future belongs to those who are building Brands now, for they will be sought-after” – Bernard Kelvin Clive The future of branding is personal. [Ponder] NB: My Podcast (Personal Branding Podcast) was listed as one of the Top 10 Personal Branding Podcasts on the Web by Feedspot. Download, Listen, Learn and Share. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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Have you ever had your social media post stolen before? Someone claiming ownership of your creative work? What do you so? In this episode my guest Audrey Dauvet, an International Intellectual property expert throws more light on that. Download, Listen, Learn and Share. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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Branding: How to Use Data to Drive Business Growth. The power of data.

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"The future is not just about the use of TECHNOLOGY it’s about the use of the MIND more creatively - THINKNOLOGY" - Bernard Kelvin Clive

The Future of Brands demands harnessing two important assets

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6 Costly Social Media Marketing Mistakes To Avoid.

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The 7 Lies We Tell Ourselves about Personal Branding

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“Until you dare to take on new challenges you wouldn’t discover your full potential.” ― Bernard Kelvin Clive 1. Dedication: Have you ever watched ants lining up in a long trail to pick food particles from a spot? You may ask what happens when those food particles are exhausted. Do the lines of the ants gets vanish? Ants display single-eyed focus on the task at hand. Once they get started on a project, they are glued to it till completion. So, Great Brands are dedicated! Dedicated to their course. 2. Discipline: Sometimes we all wonder why ants keep packing foods. They prepare for the future. They don’t live in the here and now. They go through a rigorous routine to prepare for seasons ahead. The Bible says though they have no ruler – they get things done. Great Brands like ants prepare for the future. They learn from the present to leverage the future. To be a great brand requires self-discipline! 3. Design: Planning. It’s amazing to know the quantum of planning that is undertaken by ants in every project they embark on. They plan and communicate the plan effectively to get it achieved. When an ant finds food, it leaves clues to help the others trace it so they don’t lose track of it. Planning leads to the effective execution of projects. Great Brands like ants plan. The plan becomes their road map to success. What is your plan for your brand and business growth? 4. Development: They build their homes and their colonies. Development is about patiently preparing for the task at hand and ahead. Learn to develop your personal brand, business growth strategy, to properly harness its powers for profit and impact. Great brands don’t just happen overnight; they go through a process – stages of development. 5. Dominance: Ants can be found in almost any part of the world – that’s total dominance! It’s easy for ants to dominate any environment with their numbers and team spirit. They easily take charge of an environment and fight for their colonies – territories. Great brands, dominate, they do all they can to be top of mind in their fields. They fight for their territories. They make their presence known and wage attacks from every angle. Learn to make your brand dominate. 6. Die-hards: Tell me, have you tried to derail ants from getting to their destinations? You would realize that when you place an obstacle in front of them, they always find a way around it. They are unstoppable. Great brands like ants don’t just give up when faced with challenges. They fight and fight harder. Ants and great brands possess the spirit of determination. No quitting, be determined to succeed. 7. Daring: Ants do mighty things. They lift weights about 50 times their body size, just with their jaws. That’s herculean! For one to succeed and rise in any field of endeavor, one must have the ability to build one’s inner muscles of agility to rise above the status quo. The giant in ants propels them to do far more than they seem capable of. Until you dare to take on new challenges you wouldn’t discover your full potential. Brands that hit the iconic status dare new things; they innovate. Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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“You’ve got to be wildly different“ In this episode my guest Joshua Lisec shares secrets for writing books and great contents. Every day Joshua Lisec help authors manifest the mission behind their voice. He is founder of The Entrepreneur’s Wordsmith LLC, Ohio’s first Certified Professional Ghostwriter, a multiple-time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, and a two-time published novelist. Since 2011, Joshua has ghostwritten forty books and has been featured in TED, TEDx, BBC Radio London, Foundr Magazine, American Express, Yahoo!, Fatherly, The Huffington Post, and numerous other outlets. During a recent podcast, Dilbert comic creator and New York Times bestselling author of Win Bigly Scott Adams recommended Joshua to aspiring authors who need help writing and publishing a book. Here are the Pillars Credibility Connection Compelling Counter-industry – why are you different, Call to action. Make it clear Circulation – broaden, open up your book idea Resources: Joshua’s YouTube Channel https://www.youtube.com/user/joshualisec CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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10 Sins Brands Commit in Digital Marketing 1. Not establishing a strong brand presence online and offline. No clear brand identity) 2. Buying generic data (email addresses, contact numbers) for broadcasting 3. Not having a specific goal of being online, no action plan. 4. Using the same social media strategy for every platform 5. Not engaging with the audience online 6. Failing to optimize pages and websites (outdated website information) 7. Failing to use digital automation properly. 8. Depending too much on manual approach and not relying on data, analytics 9. Failing to get feedback and implementing feedbacks 10. No being accessible via local search. Location search, Google Maps, etc. Resources: CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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In this episode I interviewed the Growth Hack expert and Marketing Manager of Uber Latin America, Vaibhav Sisinty. Sharing secret strategies in digital marketing. Download, Listen, Learn and Share! Resources: Linkedin automation tool (safe to use): growthlead.io Instagram automation tool: instabotfy.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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Growing your business through speaking Most people would not consider speaking as a channel to grow their business. But it can be one of the most powerful channels out there if you know how to do it. Chris was named the fastest growing speaker in 2018 and the #1 on the top 10 speakers list in the Netherlands so he knows a thing or two about being a speaker. Chris shares the mindset you need to be a great keynote speaker and what it can mean for your business. How to create powerful attraction through the stage effect that leads to others seeing you as a thought leader in your space leading to abundant new business and opportunities. In this podcast episode my guest Chris Baldwin share with us the 7 Mindset to Develop as a Speaker. Listen, learn and share! Make the event organizer and planners life easier Make your speaker agent successful as possible Always have a “No Problem” attitude Go for the emotional connection Live an interesting lie (Storyteller) Always always finish on time Be so good they can’t ignore you NB Know your stuff Take training Know your client: Your client is the event manager, the organizer Resources: 10Xspeaker.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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Love can not be confined!

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7 TIPS TO BOOST YOUR BRAND

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When couples work as a team to grow their business and marriage they flourish in all their endeavors. In this episode Kimanzi and Cindy Constable share their expertise on building global thriving business as couples. Kimanzi Constable is a coach, speaker and consultant. An author of four books that have sold over 150,000 copies. Writes for the following publications; The Huffington Post, Entrepreneur, SUCCESS Magazine, AskMen, Mind Body Green, Fox News, The Good Men Project, Yahoo, NBC News, Time Magazine, Business Insider, Addicted 2 Success, CBS News, and over 60 blogs. Download, listen , learn and share. Resources: CEO Branding Kimanzi Constable (Consulting) Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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Personal Branding and Marketing with Seth God. This is Marketing!

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Every pain teaches as lesson that can potentially profit us and others if only we pay attention to it. In this episode my guest Tiffany Toombs walks us through here journey from pain to profit. Teaching you how to stop self-limiting beliefs to live your best life now. Tiffany is the Founder of Blue Lotus Mind and a Mindset Coach who specializes in helping people overcome self-sabotage and limiting beliefs; allowing them to experience success in every area of life. Tiffany is a Master Practitioner and Trainer in NLP (Neurolinguistic Programming) and Matrix Therapies. She has overcome physical abuse, infidelity, eating disorders, and miscarriage. Tiffany has worked in the health and fitness industry for 18 years and exclusively as a coach for the last five. She combines her science background and knowledge of the body & mind with her spiritual interests and training to achieve the client’s goals. Download, listen and learn Resources: Stop Being a Selfish B*tch Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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When I noticed that over 60% of my own traffic was coming from Pinterest (where I have around 6600 followers) and only 3% was coming from Instagram (where I have 110k+ followers) — despite the fact that I was spending way less time on Pinterest and way too much time on Instagram I knew I needed to change my game plan.

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The Art of Being a like-able Brand 1. Know yourself: Yes, it all begins with you. Personal branding is about knowing who you are and presenting your best self to meet the needs of others. You need to really know who you are – your strengths and weaknesses. What makes your brand unique. What makes you tick, your likes and dislikes, strengths and weaknesses. If you take the time to understudy yourself, it better prepares you to handle your relationships, clients, fans, and followers.You will not be taken aback by many things that your audience will reveal about you. It helps you to put your best self forward – your strengths over weakness. That’s the best way you can stand out from the pile! “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” ― Ralph Waldo Emerson 2. Stand for something: Share your values! Be truthful! Be open and upfront with your values right from the beginning. Let your audience, fans, followers, clients know what your values are as a brand – what’s important to you. Your standards that you wouldn’t compromise on. This prevents people from violating your values – your prized possessions. To one person the top values could be integrity, faith, etc. to another honesty, gratitude. What will yours be?As part of sharing your values be honest with your audience, let them know when you go contrary to set values – apologize and do that which is right. You should learn to gracefully correct your audience when they also go wrong. “You must stand for something! It does not have to be grand, but it must be a positive that brings light to someone else’s darkness.” ― Anthony Carmona 3. Give value: Offer a helping hand. Be the first to look out for a need of your clients, fans, and followers and find ways to help them with it, in ways that you can. The caveat is: don’t become God in their lives, just be a channel to be used. You are not a superhero – work in the confines of your expertise. Note that you cannot meet every need of client’s, fans and followers. So choose your niche carefully and to offer the best for them. The more value you give the more your clients get hooked to your brand. Your gift will make room for you! Give them more than they pay for and more than what they deserve. “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson 4. Keep in touch: make it a point to regularly check up on your clients – call, text, social media, etc. any act that shows your clients, fans and followers are important to you. Keep in touch not because you will need something from them someday but because you care. It’s nice to be nice. This is something @Sarkodie – the celebrated rap musician from Ghana does so well with his followers on Twitter – he constantly engages with them.When was the last time you reconnected with a fan? “There are “friends” who destroy each other, but a real friend sticks closer than a brother. “- Proverbs 18:24 5. Respect privacy: Some things are private and should be kept as such. You may be privy to some private stuff about your clients, just keep it as such. Being a coach, mentor, professional requires that you also give people room to be whom they want to be. You don’t need to always be in their space. Always remember the ethics of your calling – your job. Don’t spam people!Learn to set your own boundaries and also respect that of your clients, fans, and followers. Be wary of gossips. “A troublemaker plants seeds of strife; gossip separates the best of friends.” ― Proverbs 16:28 6. Forgive yourself: Hey, don’t be too hard on yourself when you mess up. Rather hold yourself up to a high standard and don’t settle for less. But when you mess up, apologize sincerely and make amends. You may fall short of your promises every now and then but quickly get it resolved. Make your clients happy. Be open to feedback and criticism son you can better yourself, products and service. In so doing you are humanizing your brand. You make your clients, fans and followers know that you are also like one of them. “When you do something noble and beautiful and nobody notices, do not be sad. For the sun every morning is a beautiful spectacle and yet most of the audience still sleeps.” ― John Lennon 7. Celebrate them: It shouldn’t be always about you, in fact, it’s about them. Focus on your clients, fans, and followers. Celebrate them in various ways you can. Do the unusual if you can, occasionally send a card, a message, a call, randomly to your clients, followers and fans. Additionally, be there for them in their trying times and grieving moments. When the storms of life hit them don’t abandon them. Those are the times they need you most. Be a compassionate brand.“Celebrate the success of others as you would want others to celebrate yours” ― Unknown Decide to be a brand that will impact the lives of others –be you! ― Bernard Kelvin Clive Author | Speaker Resources: Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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“Don’t waste the mornings of your life on idleness and laziness, by every means possible wrestle with your passions, your ideas and your dreams. Give it a shot!” ― Bernard Kelvin Clive Get the audiobook DOERS 12:52 DOERS 12:52 (Available on Amazon) Goals Are Dead! DOERS 12:52 (Audio book)

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Are you a doer? The year just began, have you? “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates Let me share this with you to encourage you. Every year Forbes publishes its list of the top 100 richest people. And in this year’s Forbes list of the ‘Highest Paid Celebrities in 2018’, includes a lot of personalities in the Creative Art industry, not forgetting authors – James Patterson[$86M], J.K. Rowling[$54M]. This is the point, gone are the days’ parents hardly encourage their children to go into the creative industry because they believed one will never make it in such a field. Now every dream and career stands the chance of making one wealthy. So, parents and guardians, encourage your wards to read & write books. There’s hope for the future. Help them develop their creative abilities. The youngest millionaire on list #3 is a 21year old Kylie Jenner[$900M], founder of Kylie Cosmetics. The oldest millionaire on the list, #4 is 76years, Judy Sheindlin[$400M], a TV Personality. Remember, You are never TOO OLD to DREAM nor TOO Young to Achieve your Dreams Go, make your dreams happen! “Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way. I have learned a deep respect for one of Goethe’s couplets: Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it!” ― William Hutchison Murray Begin now! DOERS 12:52 (Available on Amazon) Resources: Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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18 Items to Discard before the New Year (Ladies/Gents) 1. Old makeups 2. Worn-out footwear 3. Old & worn-out undies 4. Old invitation cards, coupons, Etc 5. Old hair clips, wigs & accessories 6. Old &Unused cloths & jewelry 7. Old & spoilt utensils 8. Unused apps on your phone 9. Stacked unused freebies 10. Unfitting & oversized clothes 11. Old calendars, brochures, flyers, gift wrappers, etc 12. Junks in the fridge 13. Empty containers, deodorants, paper bags. etc 14. Old, broken & unused toys 15. Unused & unprofitable subscriptions & memberships 16. Return borrowed items 😂 17. De-clutter purse, wallet & bags 18. Service your car: change the tyre, oils, wipers, etc. The Personal Branding Podcast was listed among the “Top 50 Branding Podcasts You Should be Listening To” by MerLine One Inc. Get the book “GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life“ Resources: Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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It’s possible! Let me share a story I read some time ago with you. It might strengthen your faith! A story was told of a mountain-climber, desperate to conquer the Aconcagua, initiated his climb after years of preparation. But he wanted the glory to himself; therefore, he went up alone. He started climbing and it was becoming later and later. He did not prepare for camping but decided to keep on going. Soon it got dark Night fell with heaviness at such high altitude and there was zero visibility. Everything was black, no moon, and the stars covered by clouds. As he was climbing a ridge at about 100 meters from the top, he slipped and fell. Falling rapidly, he could only see blotches of darkness that passed in the same darkness and a terrible sensation of being suctioned by gravity. He kept falling and in those anguishing moments good and bad memories passed through his mind. He thought he would die. Nevertheless, he felt a jolt that almost tore him in half. Like any good mountain climber, he had staked himself with a long rope tied to his waist. In those moments of stillness, suspended in the air he had no other choice but to shout, “HELP ME GOD”, “HELP ME!” All of a sudden he heard a deep voice from heaven. “What do you want me to do?””SAVE ME” “Do you REALLY think that I can save you?” “OF COURSE, MY GOD” “Then cut the rope that is holding you up.” There was another moment of silence and stillness. The man held tighter to the rope. The rescue team says that the next day they found, frozen mountain climber hanging strongly to a rope TWO FEET off the ground . .. What about you? Sometimes on our journey to achieving our goals, there comes a time that proven strategies and our expertise simple fall without any justifiable reason. It’s in those moments that we count on our reserve fuel – our faith. Some things can only be accessed via faith. How trusting are you in that rope? (your skills, accolades, and expertise) Why don’t you let it go? I tell you, God has great and marvelous things for you. Keep believing and act on your faith. God bless you! Lessons 1. The Danger of Climbing alone. In pursuing your goals, you may need partners, helpers to aid you. Don’t try to do it all by yourself. Share the glory where necessary. 2. He never prepared for campaigning. Having an alternative plan and route is always necessary. A backup plan. Additionally, be open to new ideas and innovations to help you. 3. He had faith in his ropes (strings, expertise). Sometimes the most rewarding breakthroughs may come from amateurs, unexpected places, and people. Be open-minded. 4. Self-gratification. Want all the glory for himself. It’s what we do for others that will outlive us than what we do for ourselves. We are here on earth to serve. Your goals should eventually help a lot more people. Get the book: GOALS Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life Bernard Kelvin Clive Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author of 40 published books.

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Before we get started let me share with you this good news. My podcast/website was listed by Feedspot as one of the Top 15 Branding Podcasts on the web. In this episode I share on bad habits that needs to be replaced before entering the new year.1. Living without purpose and passion2. Procrastination 3. Gossips & lies4. Lateness to appointments and events 5. Excessive Alcohol 6. Poor eating habits 7. Prayerlessness 8. Ingratitude 9. People pleasers, pretenders 10. Greed & jealousy 11. Promiscuity 12. No budgeting & overspending13. Scared-freaks, Non-risk takers 14. Negative people, fault finders15. Dream killers & idea thieves16. Troublemakers, drama people17. Indecisive & indiscipline people18. Unproductive lifestyle: Laziness, idleness, less or no action towards goals Get the book “GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life“ Resources: Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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5 Ways to Stay Relevant in your Field as you Age Traps that Cause People to Lose their Relevance as they Age Everyone desires to feel important in one area or the other in life. People tend to measure their worth by so many metrics that make them feel good, loved and appreciated. However, as one age in life, things also take on a new turn. Sometimes even the prepared are taken aback. The question is how does one stay relevant when aging in one’s career and life? Here are simple things to do and traps to avoid. Keep learning; make it a habit to learn something at every stage of your life. Your learning helps your earning. You can learn new skills at any stage and age of your life. Your skills will enable you to stay relevant in many ways. You will still be in demand by people who need your expertise. Lower your expectations: the trap of feeling entitled to things based on any metric you may want to use should be lowered as you age. Remember no one really owes you anything – love, respect, honor, etc. People are not obliged to honor you, they decide. To avoid lots of embarrassments and disappointments as you age, simply lower your expectations from others. Once you learn not to expect too much from others, you will appreciate the beauty of the simple pleasures in life. Raise the next generation: by pouring out your expertise into others, you learn to keep the cycle of knowledge transfer going and growing. Leaving a legacy by virtue of mentoring others will cause you to be revered as you age. So, reach out and teach others. If you are retiring from your job, don’t retire with all your expertise, share it with others. Write a book: it’s unfortunate that many great minds die and die with their ideas and expertise because they couldn’t preserve them for future use. I believe that taking time to read this information now, suggests to me that you are one of the exceptional people who want to have their wisdom preserved to help the next generation. The truth is that one of the best ways to document your expertise is to write a book. If you can’t write a book, hire a ghostwriter to help you. It’s about time to have a good book in your name. A book establishes your expert status and causes you to stay relevant in your chosen field. Guard your reputation: desist from engaging in activities that will mar your hard earned reputation. In this age two major traps that cause great men to fall are: Promiscuity: love for women/sex. Hardly a day goes by without hearing about reputable men falling victims to sex scandals. If married enjoy your wife. Greed: the excessive hunger for money by every means fair or foul has led great men to fall to the dungeons. If you desire an abundance of wealth, keep your deeds clean. Once your reputation is lost, it becomes almost irreparable. Build trust and be trustworthy. Whatever happens, don’t lose your relevance. Keep your brand Resources: Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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“Without proper management great projects fail” – Bernard Kelvin Clive Common Challenges in Project Management and Their Solutions Project management is a complex task, and the successful completion of a project by an organization is no easy feat. According to a study by Gallup, only a measly 2.5% of companies manage to successfully complete their projects, a good indicator of how companies fail in proper project management. The exercise of managing projects involves ensuring proper utilization of resources, meeting deadlines, sticking to the allocated budget, having clear communication, foreseeing possible risks, and taking preventive measures. Project managers may be unable to deliver their project as expected for not seeing in advance the possible risks and thus failing to put mechanisms in place to avert them. The following are some common challenges that a project management team may face in project management, as well as possible solutions: Vague goals Some project teams do not exactly know what to expect from the project. Lack of clearly defined goals and objectives means the project is doomed to fail. This lack of awareness of the what’s, when’s, and why’s of the project results in confusion, thereby causing the poor delivery of the project. For a project to succeed, goals must be clearly thought out and communicated before the project’s inception. Solution – The project team should hold a kickoff meeting to clarify the goals of the project. Also, the team should use project management software to define the goals clearly. For example, they can use GRS project management software, which is one of the best in the market. Poor communication Improper communication hinders the successful delivery of the project. A good project manager should be a great communicator. Good communication comes in handy, whether you are seeking information from team members and other parties, asking questions, or passing information along. A breakdown in communication results in project failure. Solution – There should be clearly defined channels of communication for project team members, as well as a clear understanding of what information should be communicated to whom and how to do it most effectively. Insufficient team member skills The members are the building blocks of the team, and their expertise and experience determine the team’s competence. Some project tasks require specialized skills or expertise. It is thus vital to ensure the persons handling such tasks are well equipped; otherwise, you should have them trained or bring someone in with the necessary skills to avoid poor implementation, which will lead to the failure of the project. Solution – The team leader should document the main skills needed to execute the various project tasks and analyze the team members’ strengths and weaknesses. Where necessary, the members should be trained to bridge the gaps, or people with the required skills should be brought onboard. Unrealistic deadlines Most project managers struggle with unrealistic expectations on timelines from the client and other stakeholders. The cause of unrealistic deadlines is setting the targets based on factors like aggressive competition, rather than basing them on calculations and data or proper planning. From the onset, the team is put in a position of trying to fit things within determined boundaries that are not realistic, thus resulting in failure to meet the deadline. Solution – Project managers can overcome issues of project deadlines with proper planning, alternative analysis, and clear communication of the project progress to the client and other interested parties. Having a project calendar to plan events and to monitor important dates can also help. Resources: Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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How to Start a Business as a Marketing Consultant Marketing consultants are in high demand, and businesses of all sizes are interested in hiring them. As more people search for new tactics to attract customers, they turn to marketing experts for help. If you choose to become a marketing consultant, you can start your own business and work with top companies around the world. High Demand for Marketing Consultants Businesses need marketing consultants to help them generate leads, which leads to higher revenue and sales. Maryville University explains that a hiring survey from McKinley Marketing Partners found that 39 percent of companies were hiring new digital marketers, and the U.S. Bureau of Labor Statistics expects higher than average growth in this field. Many companies need marketing help, but they may not be able to hire a full-time employee. This is the perfect opportunity to start your own business and work as a consultant. Businesses are desperately looking for marketing consultants who can help them. Degree Requirements A bachelor’s degree in marketing is a minimum requirement for this position. Although you can also pursue a master’s degree, you should at least get a bachelor’s to show prospective companies that you are serious and qualified. Having a degree will also help you stay competitive in a growing field. In addition, while you are getting a degree, you may have the chance to do internships with companies. Not only will this help you network for future consultation work, you may graduate with an offer to continue working with the company. Portfolio Requirements When you are working as a consultant, companies are more interested in your portfolio than a resume. They want to see examples of previous work that was successful. For instance, they may want to see how you implemented a marketing strategy for social media or created a plan to increase organic traffic on a website. If you have a college degree, you may be able to use some of the work from school to start building the portfolio. Research projects and internships often provide strong examples of your abilities. You will need to create a portfolio online and offline, so more companies can have easier access to it. You want to showcase your best marketing work in the portfolio and fill it with relevant samples. Work Strategies Many marketing consultants start their careers as employees for companies to get experience. Then, after a few years or longer, they open their own businesses and offer consulting. Some people skip the step of working as employees and start consulting right away. There is more than one path to success as a marketer. If you are confident you can succeed without working for someone else first, then you can do it, but it may be more difficult. Branding Ideas Even if you are a solopreneur, branding still matters. You need a business name, logo, tagline and other branding elements. You will have to create consistent branding across social media and your own websites or blogs. Some marketing consultants start as independent contractors and later bring on a team to open an agency. If you plan to do this, then think about how to brand long-term and make sure it grows with your company. Personal branding can help you attract more customers. As a marketing specialist, you probably do not want to turn this over to another business to handle, especially when you are just starting out, so it is important to take the time to do this well. For example, you might want to become familiar with sites like Canva or Snapseed to make sure everything you produce is on brand. Starting Small Most marketing consultants start small and work alone at first when they launch their businesses. It may be tempting to start hiring staff right away, but you need to build the business first. You need many leads coming in to make sure you can afford to pay the people you hire and yourself. Consider working alone at first until the company grows to a safe size. Then, you can start to bring in more people such as assistants. Networking and Clients A marketing consultant needs a steady stream of clients to stay in business. You will have to network and stay visible to make this happen. Consider joining local networking groups, but do not ignore online opportunities. You can join the Association of Network Marketing Professionals (ANMP) and travel to meetings or conferences. You can also get involved in the community by volunteering or joining charities. You can start a successful marketing consultant business. A college degree and experience will make it easier to find success in this field. You also want to have a strong portfolio and personal branding, so clients come to you. Start small and keep networking in the community and beyond, and your business will expand over time. Resources: Latest book Digital Disruption Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

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How to Transform your Brand In this episode David Brier answers the following questions on branding. Download, listen and share. What is Branding? How do one differentiate their commodity form others selling same product? What are other ways one can differentiate? Can quality packaging be more important than the quality of product in branding? Qualities of a sustainable Brand How’s banding relevant to start ups. The importance of Branding Startups When should you rebrand? How to separate your personal brand from the company’s brand? How to resurrect a dying brand? Branding beyond visuals, what to know and do? About Branding Intervention Resources: Brand Intervention Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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“True artists don’t create for their audience; the audience discover them” – Bernard Kelvin Clive To all writers, poets, authors cheers!!!! True artists don’t create for their audience; the audience discover them. Once an artist starts creating by the dictates of its audience, he seizes to be an artist, he becomes a business man. Artists do art out of love. You paint the world with your words and make it such a beautiful place. Falling in love or out of love.? Let’s fall in love, not a love story but there is love in it. For writers, poets and authors, the point is this; you must come to a point where you totally fall in love with your writing style, right from the beginning or journey along and totally settle this is your heart that not everyone will love your piece. Your work may or may not be the best in your eyes, but it’s your babe, you’ve got to love it and make it the best at all times. If you seek perfection it will elude you, seek progress, the desire to communicate something of real value to your reader; to inform, entertain, educate. Communicate your expertise in little ways, not seeking to please the masses. Someone may pick your piece and be inspired others will not, that’s life. If they find your work meaningful, great If not, it may not be for them or not the right time. Don’t give up, let love lead. keep giving your best, the universe will reward you greatly. #EnjoyLife Resources: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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Thinking of establishing yourself as an expert in your field and to boost your business? Then publishing a book can be of help. In this episode Julie Broad shares are story and strategy for using a book to achieve this. Julie Broad is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. Founder of Book Launchers, she started the company to help busy entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. Download, listen and learn. Resources: Book Launches Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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In this episode we look at Personal Branding: Finding Fulfillment in Life with Vince Kramer Vince is an airline pilot and military veteran, Vince Kramer brings a unique experience to the world of self- improvement and purpose-driven growth. His past experience in a stereotypically “macho” field brings a more integrated perspective to the softer field of personal growth not often seen.As a speaker, trainer, best-selling author of “Mastering the Art of Success” with Jack Canfield, and coach, Vince’s distinct combination of experience, education and research helps him develop powerful talks, workshops and online training in finding happiness and success by living life by their design. Vince passionately believes everyone is unique and the creator of their own life. It is his desire to inspire and empower men, women, organizations and families to find success and happiness by designing and creating a life fueled by their desires. Download, listen and learn. Resources: Download FREE resources here Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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Thinking of how to build a personal brand and transition it into a business brand? Then. this episode is a must listen, my guest Johno Ormond, CEO of Dalia Media shares strategies on how to build a personal and corporate brand. Download, Listen, Learn and Share Recommended Resources: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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Brand building takes time. In this episode my guest Tim Brown, Web Designer, SEO Specialist at Hook Agency shares with us strategies for building your personal brand with content marketing and transitioning from a personal brand to a corporate brand. Download, Listen, Learn and Share! Recommended Resources: HookAgency.com Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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In this episode we looked at Branding, Politics, Law and Money with Frazer Rice. Frazer Rice is a leading private wealth manager, with fifteen years’ experience advising millionaire and billionaire families on finances, including fiduciary and estate matters. His clients include business owners, hedge fund managers, real estate developers, corporate executives, foundations, and established families. Frazer has been featured in the New York Times, the Daily Telegraph, and the Journal News, and he has appeared on cable television news networks. In addition to his financial expertise, Frazer is a member of the New York State Bar and a graduate of Duke University and Emory University Law School. He hosts a podcast and blog on politics, business trends, and entrepreneurship at FrazerRice.com. Listen, Lean and Share Recommended Resources: FrazerRice.com Wealth Actually by Frazer Rice on Amazon Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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Starting a business can be made easier when you know and have the right resources. In this episode we discuss the tools that can make your brand and business building easier. Using ecommerce cooperative by empowery, my guest Barth Getho shares the advantages available for you. Listen, learn and share! Recommended Resources: Empowery.com Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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8 Clever Ways to Market Your New E-commerce Website Marketing an ecommerce website is not an easy task. You need to get your approach right if you want to reach more customers and generate a lot of revenue. Here are 8 clever ecommerce marketing strategies that you need to put into action today. 1- Take The Help of Inbound Marketing Marketing can be of two types – “push marketing” and “pull marketing”. Under push marketing, you push the customers towards your store even if they aren’t interested. For example, an ad in a newspaper is an example of push marketing. Under pull marketing, you pull the customers towards your store when they are highly interested. For example, a visitor visiting your site using organic search is an example of pull marketing. Inbound marketing consists of all such strategies that come under pull marketing. These strategies help to generate visits that are highly relevant and have greater chances of converting into a sale. Here are some highly useful techniques of inbound marketing: Search Engine Optimization: SEO helps to generate quality inbound leads by getting your website ranked at the top of the organic search results. Content Marketing: Content is the lifeline of internet. Content marketing helps to increase the visibility of your brand and help to build lasting relationships with your audience. Social Media Marketing: Nowadays, you are marketing to millennials and social media is the perfect place to reach them. An effective social media marketing strategy improves brand awareness and lets you engage with a broad array of audience. Email Marketing: Emails remain one of the most cost effective inbound marketing strategies that’s easy to get started, delivers the right message at the right time and helps to generate a regular flow of leads. SMS Marketing: You can reach a large number of people at the same time with the help of SMS marketing. SMS lets you to reach customers instantly as and when you need it. Webinar Marketing: Webinar is a cost effective marketing strategy that helps to build lucrative relationship with your customers. Webinars adds to brand loyalty and helps to convert a new visitor to a lead. 2- Create and Promote Your Blog Blogging is an inexpensive way for ecommerce business owners to drive traffic to their website. Here are the top benefits of blog promotion: It provides to boost your existing search engine optimization strategies. Blogging is an efficient way to connect with your existing and potential customers. People are able to easily recognize your brand and it educates them about your business vision and personality. Preparing blog posts on long tail keywords lets you get rank for new keywords which means you have greater chances of raising your leads and conversion. The below chart from Hubspot shows that businesses who blog generate 55% more visitors as compared to the ones who don’t. Blogging is an opportunity for social sharing. People can share blog posts that they like and this indirectly helps to raise publicity of your brand on social channels. 3- Advertise Your Store Offline Offline promotion is equally important to give wings to your online business. Here are a few effective ways to market your ecommerce business offline: Take part in local business meetings to network with other businesses and to generate a lot of local brand publicity. Participate in trade shows to directly promote your products. Make use of tools like Shopify POS to accept payments from customers with their methods of choice. POS is a convenient medium to accept payments when you are in trade shows, meetings, kitty parties or workshops. Take the help of billboard advertisement to educate people about your brand and offers. Offer free products to people as this will encourage more prospects to start buying from your e-store. 4- Leverage The Power of Influencers Influencer marketing is an highly effective strategy when it comes to reaching new prospects in a short span of time. Nowadays, there are so many online stores so why would anyone buy from your store? People always prefer stores who offer quality products and a trustworthy service. Trust is the biggest factor that differentiates a business from a brand. Influencers help businesses gain trust and build goodwill. 5- Target Your Audience With Virtual Reality VR is the next phase in the evolution of ecommerce marketing. Customers like to have a personalized experience and VR can create magical experiences for the customers. Here is how ecommerce retailers can leverage the power of virtual reality to generate brand buzz and new leads: Retailers can create virtual showrooms or virtual stores to offer customers a virtual experience that lets the customers assume like they are viewing the products in a physical store. Customers can visualize how a product actually looks and feels as a “try before you buy” feature. You can use the Google Cardboard SDKs to start building an immersive experience of your own. As per a survey by Walker and Retail, people prefer shopping via physical stores as compared to online. With the help of Leap Motion’s advanced hand tracking technology, you can allow your customers to make selections and interact using their hand movements, all happening in the virtual world. This means, your customers can choose products, place them into their cart and order them easily all using a simple wave of the hand! Isn’t this magical? Moreover, VR combined with the power of AR (Augmented Reality) can do wonders. For example, a store selling furniture online can allow shoppers to visualize how a bed would actually look like when placed in the bedroom. All this happens with the help of an AR app where the customer would use the mobile camera and point it to the place in the bedroom where the bed needs to be placed. The moment this is done, the app places a 3D model of the bed as a live image on the bedroom. Hence, it becomes extremely easy for the shopper to visualize how the […]

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“You have no business until you have customers.” Bernard Kelvin Clive In this episode, my guest Jonathan shares his secret of growing customers for your brand using an unscalable sales process. Johnathan is the Co-founder of Penji, an on-demand graphic design membership or agencies, internal marketing teams, and the print on demand community. With over 250 members and growing, Penji had multiple opportunities to receive outside investment capital, all in which they declined. Listen, learn and share Recommended Resources: Penji.co Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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“The future will be taken by those who are building their brands today” – Bernard Kelvin Clive In this episode I share with you… 17 Side effects of ignoring your Personal Brand Your brand fades You lose credibility You become less visible You become easily replaceable Your influence decreases You lose your market share Your audience wanes Your competitors win You will be treated with less respect You lose money Your place will be forgotten You will struggle to stay relevant You will be treated as a commodity You will have less impact Your expertise may be despised You can’t dominate You will be branded by others Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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“Excuse your Excuses” ― Bernard Kelvin Clive Are you Busy? I’m Busy! …waiting for the perfect time? Well, now could be that time… Quite often, we postpone doing what needs to be done now to our ideal time, hoping things get better with time… We go like…”I will do this when… -I start the job, – I get a new job – I get a raise – I start dating – I get a new car – I marry – I give birth – the kids grow – I’m on leave – I’m less busy – I recover from this illness – I travel – I finish exams – I graduate – I start my ministry – I start my company – I become rich …when when when… the reasons and excuses keep lingering… Do we really want to do the things we should be doing? Yes, there’s the need for proper timing, but what do we do with what we have now? Time is of the essence! Choose what you need to do now and begin. Take time to do the things that matter to you. Make time to care for those you love. Excuse your excuses! #DriveyourAmbition Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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Your brand is yours to build. In this episode I share with you 6 Tips for Personal Branding with LinkedIn Download, Listen, Learn and Share! Complete your Profile Details Use keyword rich and apt description for your tittles Use LinkedIn Article feature for blogging Use Native videos Take to interact with others Recommend and refer others (Ask for Recommendations) Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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From the Book “Business Networking Made Easy“ In this episode I share with you: 7 Ways to have a Thriving Networking Relationship Keep your promises Live with integrity: Never breech Trust Never stop feeding your relationship Don’t backbite: Never talk behind anyone Forgive frequently: Resolve any difference quickly in love Respect and honour the gift of others; Never disrespect any relationship Celebrate people openly Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

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“For as he thinketh in his heart, so is he…” – Proverbs 23:7 In this episode I share my audiobook on positive affirmations for your personal brand building. Download, listen and share. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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If you have ever thought of starting a freelancing business or hiring a freelancer, now is the time. Listen and learn how to do it successfully. My guest is Nathan Hirsch Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009 drop shipping products on Amazon.com and built it to sell over $25 million worth of product over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building a remote army of freelancers. In 2015, Nathan co-founded and became the CEO of FreeeUp, an online hiring marketplace that allows business owners fast access to a hand-picked network of top talent freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication. FreeeUp interviews hundreds of freelancers each week and only allows the top 1% of applicants into the network. The company has been growing at rapid paces (500%+ YoY) and has quickly become a top destination to hire online for over 3,000 businesses around the world. Nathan has built his personal brand to be synonymous with online hiring and entrepreneurship through 75+ guest appearances on top podcasts: Entrepreneur on Fire with John Lee Dumas, Eventual Millionaire, and handfuls more. Nathan has also become a regular speaker at industry conferences where he teaches other business owners how to hire freelancers and gain back more time in their growing businesses. Resources: FreeeUp.com Skill Sets Rates for FreeeUp Video testimonial on FreeeUp from Ben Cummings How FreeeUp Works Infographic Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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If you desire to up your game and be recognized as an expert in anything, then this episode s for you. My guest, Josh Haynam is the co-founder of interact and he will walk you through simple and practical strategies on how to become an expert in any area with zero previous experience. Listen, learn and share. For lead generation Quizzes check Interact Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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18 Tips for New Authors 1. Write and write a great book or hire a ghostwriter 2. Invest in a professional editor 3. Start promoting your book Now 4. Read other related books on your theme 5. Join a network of writers and authors 6. Get a professional cover designer to do your cover 7. Have your book layout professionally made 8. Never try to do everything on your own. 9. Don’t stress yourself over who should write the foreword for your book 10. Consider writing multiple books(series) than trying to make a killing form just one 11. Your current book title may need to change before publishing 12. Publish on Amazon and other platforms 13. Befriend bloggers and book reviewers 14. If you can, consider guest blogging 15. Get reviewers for your book 16. Prepare to be a guest on TV/Radio 17. Get interviewed on podcasts in your niche 18. Book Publishing is a big business, do all you can to stand out by branding. And Always offer a free giveaway. Bernard Kelvin Clive Amazon bestselling author of over 35 published books. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“Your addiction to daily distraction denies you of effectiveness” – Bernard Kelvin Clive In this episode you will find the 17 Things to drop Laziness, idleness, less or no action towards goals Procrastination Gossips & lies Lateness to appointments and events Excessive Alcohol Poor eating habits Prayerlessness Ingratitude People pleasers, pretenders Greed & jealousy Promiscuity No budgeting & overspending Scared-freaks, Non-risk takers Negative people, fault finders Dream killers & idea thieves Troublemakers, drama people Indecisive & indiscipline people Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“The depth of your network is more important than its length” – Bernard Kelvin Clive A medical practitioner: Doctor, Nurse, pharmacist etc Legal practitioner: Judge, Lawyer, etc Media practitioner: TV, Radio producer or presenter, etc Branding expert: personal brand coach, graphic designer, photographer, etc Financial advisor: accountant, investor, etc Priest: Pastor, prophet, etc Communication expert, writer, author, Agriculturist: farmer, food vendors: eg Waakye & Koko seller Politician (one in every political party) Real estate agent/ building contractor Security expert: Police, Military officer, etc Educationists: professor, teacher etc Driver: taxi driver, transport officer, mechanic Counselor, psychologist, coach IT Expert Engineer Electrician Travel agent Freelancer: Barber, Hair stylist, “Any job boy” Business advisor/ Social media/ PR expert Now it is your turn, what other people would you need in your network? Share with us… Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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Skills to Give you a Competitive Edge in Your Career Branding In our ever-changing fast-evolving world, it has become increasingly critical for executives to adapt to these changing trends and demands to meet the needs of the market. The question then is, how does one stay relevant and competitive? I believe that in this globally competitive world you will need these two keys to unlock opportunities, set standards and stay relevant: 1. Mindset: How you think and what you think impacts your entire life. What do you think about most of the time? “Your mind is either your prison or palace what you make of it is yours to decide” – Bernard Kelvin Clive Developing a positive attitude towards life prepares you for greater gains in the journey of life. Simply Imagine the best, visual the best, Believe, and begin it today! it’s possible! 2. Skillset: it’s not just about what you have but what you can add to what you have to produce the needed value “It’s noble to be skilled but ultimately people pay for the solutions your skills can provide not the skills you possess” – Bernard Kelvin Clive Getting the needed skills for the current and future demands of the market is that which will keep you relevant. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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Find out the how you are sabotaging your success. Words are very important in every aspect of our lives – they become a ‘self-fulfilling prophecy’. What words/statements do you constantly say to yourself? Listen and replace those negative statements with empowering ones. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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7 Smart Strategies to Write a Book “Your book goes places you may never go and helps people you may never meet” – Bernard Kelvin Clive If you’ve ever wanted to write a book, now is the time. In this episode I share with you simple ways you can become an author. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“Don’t beg for platforms, build your platform” ~ Bernard Kelvin Clive In this episode I decided to answer a question by Ibrahim on public speaking by sharing with you 10 quick tips on public speaking, from my book Rebrand Mega Pack. Listen and share. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“Your digital footprints speaks more volumes than your CV” – Bernard Kelvin Clive Learn how to build a powerful brand online using instafame. In this episode Austin Godsey shares insight on how you can make the most of social media to build a powerful brand online. Austin Godsey is a serial Entrepreneur, International Speaker, and Top Marketing Earner. The CEO of Global Visionariez, who built GV to 2.3 million in revenue per month and active team of 15,000 customers The CMO and co owner of InstaFame which has 700 current active paying clients. Recommended Books: www.instafame.social GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive

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“Don’t just be selling. be connecting” – Bernard Kelvin Clive In this podcast episode my guest Kristin Zhivago share on how brand can sell the way that customers will buy. Kristin Zhivago has become one of the leading experts on the customer’s buying process, and was one of the first to see selling from the buyer’s perspective. She speaks and teaches worldwide for companies and organizations. She spent decades as a “revenue coach” helping clients ranging from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive

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“Trust is the new currency for riches” – Bernard Kelvin Clive In this episode I share with you little ways you can build trust. 21 Reasons to Make People Trust You Build your expertise Always give of your best Talk less do more Payback borrowed money quickly Return borrowed items in better shape Be confident in your expertise Don’t exaggerate, say it as it is Be time conscious – remember ‘time is money’ Respect the time of others – if you asked for 5 minutes, make it 5 minutes Don’t be late to meetings and appointments Learn to meet deadlines Share your successes and failures as well Learn to empathize and sympathize with others Listen and be tolerant Don’t judge what you don’t understand Don’t cheat others Learn to see the best in others Be patient with people, they have their own struggles When you realize you can’t deliver as promised, quickly let it be known If you can’t make it to a scheduled meeting/event, make it known as soon as possible Stick to your values – stay principled. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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Social media is the new town hall, how do small and medium enterprises(SMEs) with a lean budget make the most out of it? In this episode my guest Paul Kortman, share some strategies to help SMEs to position their brands on the digital front. Paul is a certified nerd, a nomad and a marketing extraordinaire who has loaned his insights to a variety of businesses. In 2010, Paul combined his 12 years of expertise in Information Technology, and digital marketing into his agency, Connex Digital Marketing. Since then Paul has gone on to co-found three other companies and help countless businesses succeed through marketing and increased sales. Listen, learn and share. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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In a world of varied brands and businesses, how do you ensure that your brand thrives and survives in the wild? In this episode my guest Jonathan David Lewis shared insights on how your brand can thrive in the wild – Jonathan is a branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes , Digiday , and Advertising Age , where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Listen, learn and share Recommended Books: Brand Vs Wild GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“To stay relevant, learn also to be visible” In the the digital age brand visibility is one of the most sort after positions online. In this episode I interviewed the coolest guy in SEO – Kris Reid CEO ,CEO of Ardor Media to discuss some strategies in SEO and Back-linking. Listen, learn and share. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“Any brand that refuses to innovate, dies!” – Bernard Kelvin Clive In this episode I share with you the urgency of staying updated to enhance your personal brand’s value and visibility. If Softwares are frequently upgraded, how much more you? If you don’t consistently stay updated and upgrade yourself, you will soon fade out into oblivion. Remember that anything that refuses to grow, automatically gravitate towards the grave. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“Don’t do that which is popular, do that which is purposeful” – Bernard Kelvin Clive In this episode I share some tips on how you can create a sticky social media personal brand. Listen, learn and share “Brands are like shoes, they come in sizes and styles; one size & style doesn’t fit everyone.” ― Bernard Kelvin Clive Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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How better people engagement can drive profits, growth and performance. In this episode I had Colin James Browne share on the importance of people engagement for companies. Listen and learn: • The five pillars of engagement that every company must focus on, in order to create an effective organisational culture, with case studies in how to apply them in your organisation. Grab a discount ticket with the code BKCCOLIN1 when you email angie[at]liquorishinc.com Recommended Books: How to Build a Happy Sandpit GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“It’s not so much about what the morning brings; it’s what you bring to the morning” ― Bernard Kelvin Clive 3 Morning Rituals to Change Your Life The power to shape your personal brand is defined by your daily activities. Early Rise: “Early to bed and early to rise makes a man healthy, wealthy and wise” – Ancient Proverb It is said that the early bird catches a worm, how true is that? Wake up early before the sun rises, before the world gets busy. It’s believed that the morning hours have mystical powers. The quietness of the morning atmosphere inspires many great ideas and calms the heart. Consider from 12 midnight to 6 AM. Jesus had the habit of waking up early before day, read Mark 1:35. “Very early in the morning, while it was still dark, Jesus got up, left the house and went off to a solitary place, where he prayed.” Meditation: From Scriptures to ancient eastern practice have confirmed the power of meditation in the mornings. A time set apart to reach your inner spirit and communion with God. A time to turn your thoughts in your mind and imagine the bright future desired. Meditation also sets as a blueprint for your life. Most successful people resort to meditation in the early hours of the day, a regular practice that empowers them. Exercise: Aside from the health benefits of exercising, early morning exercise release endorphins that energize the mind, stimulating a positive feeling and upbeat spirit towards work. So try exercising from simple push-ups to complex aerobics at least 10 minutes daily. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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In this episode I interviewed John Vespasian as he shared more light from his book on thriving in difficult times; Twelve lessons from Ancient Greece to improve your life today . JOHN VESPASIAN is the author of eight books about rational living, including “When Everything Fails, Try This” (2009), “Rationality is the Way to Happiness” (2009), “The Philosophy of Builders” (2010), “The 10 Principles of Rational Living” (2012), “Rational Living, Rational Working” (2013), “Consistency: The Key to Permanent Stress Relief” (2014), “On Becoming Unbreakable” (2015), and “Thriving in Difficult Times” (2016). Listen and learn. Recommended Books: Thriving In Difficult Times GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI). begin with, a brand ambassador should have some level of influence – Either paid or volunteer brand ambassadors. They Must be loyal, they must be genuinely interested in your brand and they must be willing to live by the brand’s values and code of conduct. Here are the 5 Main Roles of a Brand Ambassador in the acronym B.R.A.N.D. Believe in the Brand: Brand ambassadors’ first point of calling, connection and communication are to believe in your brand. They are to buy into the brand. If they don’t believe in the brand, there is very little they can do at the core and cry of being authentic in this age. Represent the Brand: The role of a brand ambassador is to represent the brand whenever they can and wherever they find themselves. An ambassador becomes the mouthpiece of the brand, in words and in deeds; to positively project the image of the brand in every way possible. Authenticate the Brand: A brand ambassador’s role of authenticating the brand implies making the brand more likable, real to consumers to enable them to trust the brand and attract more clients. In essence, they humanize the brand by articulating it genuinely. Nurture the Brand: To nurture the brand is to help the brand grow to reach more people, to create more loyal consumers. Brand ambassadors are to bring in more leads and to replicate themselves creating more ambassadors in their circles of influence. Defend the Brand: This means to protect the reputation of the brand. Stand in the gap of constantly proclaiming the goodwill of the brand, where others want to defame the brand, an ambassador quickly steps in with the truth. Where there has been a misconception about the brand, miscommunication of the brand and even instances where the brand has erred, the ambassador sets in to resolve issues effectively to elevate the brand’s image. In all, a brand ambassador is to help the brand dominate in various areas and ways they can use their influence. In conclusion, Brand ambassadors can either be volunteers or paid individuals to represent the company in various ways. A staff of a company can become a brand ambassador, and I personally advise firms to invest in their staff to make them brand ambassadors, it pays huge dividends. The scary thing is having a staff who doesn’t believe in your product and services but only exchange his/her time for salaries. It’s a sure sign of losing your credibility and sinking your business. I strongly believe that companies should focus on having both internal(staff) and external brand ambassadors. Consider a staff brand advocacy training program (BKC Consulting). Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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Brand ambassadors humanize your brand Why you Need a Brand Ambassador A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI). Branding and marketing have evolved over the years with technology and speed of change and innovation, which has influenced the way brands do interact with consumers and other businesses to properly position their brands. The reason why brand ambassadors are very much needed to help promote, educate and share in the brand’s success. Here are some reasons why you need brand ambassadors: Lead Generation: Brand ambassadors serve as leads for your brand, they help bring in more customers. An effective brand ambassador stands the chance of bringing in more business than adverts. Human Connection: The truth is that people buy into people. People tend to believe more, what their friends tell them about a product/service than the media/ads. Brand ambassadors help to bring the human touch to your brand; they help build a more personal relationship with consumers thereby making the brand more lovable. Loyal Customers: An effective brand ambassador becomes more loyal to your brand because they believe and like your products, they become your first consumers (paid or free). In effect, they also use their influence to lead others to become loyal to the brand. Reputation: Your brand reputation is critical to the survival and success of your brand. Your brand ambassadors go out there to protect your brand and ensure that your brand is seen in a more positive light. They can quickly and easily correct misconceptions about your brand. Wider Reach: You can’t be everywhere at the same time. This is what your brand ambassadors do; they represent you at places that you can’t be. They become your mouthpiece; they help spread your brand wider to their circles of influence. Go Viral: Viral reach here implies getting loads of word-of-mouth for your products by your brand ambassadors either online or offline. Imagine a social media influencer as your brand ambassador tweets or shares about your brand, its effect is huge. Having an influential brand ambassador mentioning or wearing your product on a popular TV show stands the chance of reaching far more people than advertisements. Feedbacks: As I say, ‘feedbacks are a brand’s way of looking back’; your brand ambassadors will largely have their ears on the ground to provide you with feedbacks to help enhance your brand. Though all feedbacks may not be positive, they will help you shape your brand, innovate where necessary to produce better tailor-made services to clients. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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5 Reasons Why You Must build an Author Brand Author Branding: It is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre. An author brand focuses more on the author than the books; it ensures that the author’s personality (style of writing, themes, genres) encourages readers to pick his/her books over any other author. Author Branding is a powerful phenomenon that famous and well established authors used to keep their brands top-of-mind and gain added advantage in many ways. In an age where brands (personal brands) have become very powerful in every sphere of business, I strongly believe that upcoming authors and writers who desire to make great impact in their writing careers should consider author branding as the preferred way to go. Here are 5 Main Reasons Why You Must build an Author Brand: 1. Authority: The number one benefit of creating an author brand is that it establishes you as an expert, an authority in your chosen field; you become the go-to person. Try this, go to Amazon.com, or your local library, you will notice that every expert has a tag of a genre, category or theme. John C. Maxell will appear in the leadership expert, Nora Roberts – romance fiction. They are noted as an authority in those areas and they command great respect and influence. This makes their books the preferred one by people who might have not heard about them; this is referred to as Authority Marketing. 2. Competition: There is a huge competition among authors and books at the marketplace, with thousands’ of books released yearly. Many authors and books get wiped away by the competition and never get a fair taste of neither prominence nor money invested. With an author brand, you can easily stand out from the crowd to achieve the attention needed. In this case, your brand does the marketing. 3. Credibility: In an age where people can easily publish contents and become authors, it is quite difficult to filter through to get great books and authors to follow. Your author brand will position you as a credible author which will attract to your business credible publishers to work with. Your readers and followers also get to trust you and you become a trusted icon in your field leading to media trust appearances. 4. Loyalty: Have you noticed how readers rushed in for every release of the ‘Harry Potter’ series? Yea, that is it! J.K. Rowling’s author brand is so powerful that it has built a tribe; raving fans and followers of her books. This can only happen with the influence of an author brand; it builds its own fan base and loyal readers. People who will just be waiting for your next book release, they will go to every extent just to get your books. 5. Auto-Marketing: Book publishing does not come cheap; either electronic or print books, they all demand a huge investment of time and money. So, will it not be rewarding to have your hard work paid off with some profits? Sure! Even though authors publish books for many reasons, getting returns in terms of cash is rewarding. At the peak of your author career and brand, it will require less effort to get your book selling. You would have had a loyal following, your authority and influence held in high-esteem, your books begin to drive sales automatically bringing in more royalties. I hope this will inspire you to begin your journey of building your author brand which will open many doors beyond your books. For coaching and consulting contact Bernard Kelvin Clive Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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How she is making it in Africa with her online Fashion Shop. In this episode I interviewed Olatorera Oniru, Founder & CEO of Dressmeoutlet.com Dressmeoutlet.com is one of Africa’s fastest growing, fashion-focused, quality-focused and customer-centric online retailers. Dressmeoutlet.com retails designer apparel and accessories with over 60% of products on Dressmeoutlet.com Made-in-Africa. Dressmeoutlet.com ships globally with customers in the United States, Ghana, Uganda, Nigeria and other countries. Listen and learn and get a discount code for 40% OFF shopping on Dressmeoutlet.com Olatorera Oniru is an assiduous entrepreneur passionate about all things Africa. As CEO of Dressmeoutlet.com, she is currently leading initiatives to realize a pinnacle in Africa’s history whereby we would rely less on importation and innovate more with natural resources and citizenry capabilities. A member of The National Scholars Honor Society USA, Olatorera flourished her career working for two Fortune Top 5 companies namely Bank of America Merrill Lynch and General Electric. She also worked for one of the world’s largest telecommunications companies, Lars Magnus Ericsson, as a global consultant and later as Head of Sales Governance. During the course of her employed years, she traveled to over 50 cities in over 10 countries in 4 continents. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“The size of your audience is more important than the size of your book” ― Bernard Kelvin Clive 17 Nuggets for Aspiring Authors Write from your heart Develop your own writing style, find your voice. Write daily, no matter the length, just write. Read books by other authors & experts. Read wide, read beyond your scope. Attend writing & publishing workshops! Learn more from your chosen field and from other authors Get feedback for your writings Review your writings. Don’t be afraid to repeat, repeat that which works. Hire a professional editor, a poorly written book doesn’t sell. Don’t compare yourself with other authors Be prepared for rejection, certainly, some wouldn’t like your works. Market your books from day one. Art is not CHEAP! Sell it! Invest in your book promotion. Paid ads work. Find your audience, build a tribe and write for them. Publish your book! It’s not about the size of your book, It’s about the substance in it! Your book may or may not make you a fortune but write & Publish it anyway! “It’s not about the size of your book, It’s about the substance in it!” – Bernard Kelvin Clive Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“He who has no goal goes no where” Your goals serves as your guiding light to your destination. In this episode we look at the Top 7 Resolutions you can consider for the coming year. Top 7 Resolutions to Consider Learn a new SKILL Start a side business – moonlighting Travel to a village/a foreign land Volunteer to serve – community Keep a Journal/ Write a book Stay healthy – exercise, eat well, have regular medical check-ups Make a 360-day Challenge – Do something daily for the whole year. Eg. As an author, a challenge to write 300 words article every day. Download the infographic Recommended Books: Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“Successful personal brands are agile” – Bernard Kelvin Clive 4 TRAITS of Powerful Personal Brands CLEAR PURPOSE Influential personal brands have a clear purpose, which is the most important pillar of powerful brands —for without purpose and a clear direction of your life, brand and business, you will be building a fake brand. The purpose should speak clearly to your promise of value. Your USP — Unique Selling Proposition. INNOVATIVE Successful personal brands are agile, they are innovative and they are adaptable to change. They understand that brands and consumers do evolve so they adjust to the changing trends and times while staying relevant. “Innovation and technology drives my business” – Selorm A. Betepe AUTHENTIC Influential personal brands understand that the best way to succeed is just being themselves. The world is tired of celebrities who ain’t themselves, they soon fade. Be your best self. “Remember it’s OK to be yourself.” – Richard Branson MAVERICKS You must be different to stand out! The most powerful personal brands are the difference makers, they just don’t fit in, they break rules and set new standards. They have the philosophy of trail-blazers – either they are the first or among the best. Simply Creative! “…purge mediocrity” – Nana K. Duah Recommended Book: Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“Know your limit and circle of influence; you are not called to meet the needs of everyone” – Bernard Kelvin Clive In this episode I share with you reasons why most personal brands have poor digital presence and what must be done to fix it. 7 Reasons Why Your Digital Presence Sucks You are trying so hard to impress people. (BE YOURSELF) You are on too many social media platforms, yet not active. (FOCUS) You don’t provide any value; less valuable content. ( CONTENT) You wear too many hats; obsessed with titles without substance. (INTEGRITY) Your bio(about you) is not well written, full of errors and no call to action. (CLARITY) You keep spamming and stalking. (PERMISSION MARKETING) You don’t have a website or a well branded social media page. (WEBSITES) Recommended Book: Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“You may start small but don’t stay small” – Bernard Kelvin Clive 21 Social Media and Digital Marketing Tips Don’t just be everywhere, be everywhere that your clients are, where you matter most. Always and always have a gift to give. Eg, Whitepapers, ebooks, audio, infographics etc. You can’t just ignore Social media – Facebook, Twitter, Instagram, etc Blogs and Websites are still relevant for business growth. Traffic is the golden key that gets you the cash. Get yourself a mailing list. The Free lunch is over. You must pay to get the desired traction. Crowd-funding works effectively when you already have a mailing list, a tribe. Invest in paid advertisement. Don’t just be selling be connecting. You can’t’ Spam your way to success. Content is not king – relevant, timely and authentic content is king Invest in your personal brand – people buy into people first before business. Without value, the hype will be in vain. There are no shortcuts. Remember that what worked today may not work tomorrow, be adaptable! A platform is a must-have for all online marketers and entrepreneurs. Build a loyal fan base because repeat business is the best business for you. Focus: Niche marketing is vital. Remember that your competitors are just a click away. Consistency is the essential ingredient that sells your brand. Invest in your fans, tribe and brand ambassadors, they will bring in more business. Study trends! Stay Relevant! Recommended Book: Skills Every young Executive Must Have HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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Are you Skilled? A skill is basically the ability to do something well, to be great at doing something. My question is what are you great at or what are the things that you want to be great at doing? A research conducted and published by LinkedIn in October this year, outlined the top 10 in-demand Skills for the coming year and beyond. Catherine Fisher, the researcher, stated that “While some skills expire every couple of years, our data strongly suggests that tech skills will still be needed for years to come, in every industry. Now is a great time for professionals to acquire the skills they need to be more marketable.” I believe this is the more reason for young executives to get more skills while they can to always stay on top so as not to be drowned by the noise and competition. Find the hottest, most in-demand skills around the globe: Note that these are technical and computer related skills. Cloud and Distributed Computing Cloud computing, also known as on-demand computing, is a kind of Internet-based computing, where shared resources, data, and information are provided to computers and other devices on-demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources. The point is that, because of the massive amount of data being stored and used globally by companies over the internet, cloud computing provides a better alternative to storage – scalable storage, cheaper, remote access to data, etc. Statistical Analysis and Data Mining Data mining is a process used by companies to turn raw data into useful information. What will be the use of all these data collected by organizations if they cannot be analyzed and put to proper use? Experts in this field would be required to make meaning with data. Web Architecture and Development Framework Website architecture is an approach to the design and planning of websites that involves technical, aesthetic and functional criteria. As in traditional architecture, the focus is on the user and user requirements. This requires particular attention to web content, the business plan, usability, interaction design, information architecture and web design. It also includes deciding technology stack, site map, and navigation system of website. Middleware and Integration Software Middleware is a general term for software that serves to “glue together” separate, often complex and already existing, programs. Some software components that are frequently connected with middleware include enterprise applications and Web services User Interface Design User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. Network and Information Security Information security, sometimes shortened to InfoSec, is the practice of preventing unauthorized access, use, disclosure, disruption, modification, inspection, recording or destruction of information. Security is one of the top needs in organizations today, services and skills in this area is in high demand. Mobile Development Mobile application development is a term used to denote the act or process by which application software is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. Take a course to learn how to develop a mobile and web app. Data Presentation In the field of math, data presentation is the method by which people summarize, organize and communicate information using a variety of tools, such as diagrams, distribution charts, histograms, and graphs. The methods used to present mathematical data vary widely. SEO/SEM Marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. In an age where if Google can’t find you, you virtually don’t exist, it’s imperative to have experts in these areas to help companies be visible and accessible via the internet with ease. Storage Systems and Management Storage management systems consist of data storage devices and storage management software that provide online and near-line access to data, as well as archival storage of data. A typical system consists of online hard disk storage, writable optical disks, and tape backup systems. Sources: https://business.linkedin.com/talent-solutions/blog/trends-and-research/2016/the-top-10-skills-you-will-be-hiring-for-in-2017 https://en.wikipedia.org/wiki/ Recommended Book: Skills Every young Executive Must Have by Bernard Kelvin Clive Download https://www.amazon.com/dp/B01N3XYOLW/

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“Your ingenuity will remain dormant until it is provoked” – Bernard Kelvin Clive You are creative! Creativity in simple terms implies the ability to create. Firstly, because we are creatures of the creator – God, who made us in His image and likeness. Simply, if our creator creates, then, we too can create. Every living thing produces after it kind. We are the God-kind. Secondly, our very own nature yearns for new things, the explorer in us makes us want to experiment new things; that is the seed of creativity. It is those who pay attention to this urge and constantly respond by acting that unleashes the creative genius in them. If you believe it, then act on it! Watch your creative self & sense at work in whatever area you choose to to let it flow. The power is in your hands. You are creative! Your ingenuity unveils your identity. Go create! Resources: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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How to make your first million… “People have this stereotypical view that wealthy people should be glamorous. The glamour aspect doesn’t grab me. I’ve always believed that wealth isn’t just about what you can buy. Wealth is a like a four-legged table. The monetary aspect is just one leg. The other quadrant legs include emotional wealth, spiritual wealth and physical wealth. Real wealth is having an abundance of ideas and a strong belief system which underpins everything you do in life.” – Nik Halik In this episode, I interviewed multi-millionaire astronaut and international speaker Nik Halik Nik Halik is the founder and CEO of Financial Freedom Institute, Lifestyle Revolution, 5 Day Weekend and The Thrillionaires. He is a financial trainer with a passion for adventure. This latter interest has led him during the past decade to train as a cosmonaut in Russia, fly close to the edge of the atmosphere in a former Soviet Mig 29 fighter jet, travel to the bottom of the Atlantic Ocean to view the Titanic, tour with Bon Jovi with his rock band, HALO skydive jump off the summit of Mt Everest, climb into the crater of an exploding erupting volcano, and enter the hermit kingdom of North Korea to expose a sweatshop factory operating illegally for an American conglomerate. As a property investor, he has developed techniques and systems for generating significant passive income that enables him to enjoy what he calls his five-day weekend lifestyle. Today, Nik’s group of companies have financially educated over one million clients in over 57 countries. He has trekked to over 138 countries, whilst generating passive income building recurring subscription businesses, and investing in tech startups. He currently resides in Los Angeles, South Beach Miami and the Greek Islands. More information, please visit http://www.nikhaliklive.com/ Resources: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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Secrets to becoming a bestseller with the Jedi of Amazon Kindle publishing, Dave Chesson. In this episode, I interviewed Dave Chesson of Kindlepreneur.com as he shared insights into kindle book publishing. Listen , learn and share Resources: Kindlepreneur.com KDP Rocket Amazon Sales Rank Calculator HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified Books by Bernard Kelvin Clive

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“Speed is significant but you need substance to stay relevant” – Bernard Kelvin Clive In this podcast episode, I interviewed one of South Africa’s personal branding experts to share on the steps to building a personal brand. Joe Joseph Mudau (MBA) is a Director of REDEFINE BRANDS (Pty) Ltd., a company specializing in personal and company branding. He is an author, radio personality, professional conference, businessman and community builder. Listen and learn RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified

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Creating an Unforgettable Brand with Rochelle Moulton This episode is an interview on ways to build an unforgettable brand with my guest Rochelle Moulton Her style is clean (as in clean lines), feminine, and confident. Listen, learn and apply. Her clients feel smart, LA chic, feminine, and confident in her clothing. RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Rochelle Moulton is the founder of Be Unforgettable Media. She makes consultants, authors, and artists unforgettable by focusing on what’s unique and real and authentic about them. Rochelle shows her audience, that by embracing who they are, they will win clients, readers and business.

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Signs of Social Media addiction. RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding

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Social Media Branding “Branding is not just about social media” – Bernard Kelvin Clive In a social media-driven world, it’s quite easy to assume that everything is about social media. This has made people believe all sorts of things that should not have been believed in the first place. In reference to branding, a number of books and articles online have skewed branding towards social media, more especially the subject to do with ‘personal branding’ – instructing readers on setting up social media accounts, and making them visible, yadda yadda… I addressed that in my book “The Art of Personal Branding”. The truth is this; social media can be used by individuals and companies to virtually promote their brands. But when the subject of branding is almost replaced with social media activities, that becomes a problem. Because it will mostly lack the depth of branding. Social media shouldn’t be the starting place; It is only a Channel that individuals and brands can utilize to establish and promote their businesses. A quick rundown on the rudiments of branding: An emotional empowering connection people have with you and your firm It’s made up of both the intangible and tangible things It’s more intangible than tangible Brand identity, Logo, colours, style Tone of voice, values, vision and mission Uniqueness, a differentiation factor With this said, when you find out that your focus is only on social media as a brand that becomes erroneous, quickly re-strategize. Social media is not branding, it’s only a tool to help position, promote and engage your audience online. It doesn’t replace the branding process or its meaning. As a brand, your focus is to ensure that you use these channels of communications effectively to your advantage, most importantly the channels that can best help you reach your target audience. If it’s social media, then, make the most of it. Here are few social media branding tips: Choose your platform properly; which platform can help you reach your market Have a clear purpose of being on social media Develop a social media strategy and campaign Make your brand visuals appealing and consistent. Be consistent with your message, not forgetting your brand’s tone of voice Engage! Engage!! Engage!!! Don’t just broadcast, it’s a two-way communication channel Listen to your audience and respond to their needs Deliver on your brand’s promise!!! With these few tips, you can move your brand online upwards! RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding

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How do you stand out from the masses? “Brands that stand out from the competition are purposefully disruptive or different” – Bernard Kelvin Clive To stand out from the masses with your brand be disruptive, different, or you die. Over the years I realized that startup brands that are doing exceptionally well had in a way mastered what I call the D.I.C.E. strategy in branding. They are Different Innovative Creative Excellent They D.I.C.E on purpose; doing things differently from their competitors, with distinctiveness, innovation, and creativity with a hallmark of excellence. These are the things that propel brands to great heights of visibility and prominence. To put all this together in a proper perspective I selected 7 Startup Brands Doing Things differently that you can study and be inspired by their works. Here are some Ghanaian owned Startup Brand’s that differentiate their products and services from the masses, using creative and innovative ways, in their various markets. My Pick for this week: Maza Health: amazingly helping with health transportation in remote areas in Ghana to save lives. CREO concepts: Telling the local story with animations. Graphic and animation firm, popularly known for their creative ‘Day Born’s cartoons’ on Social Media KokoKing; They simply professionally and hygienically packaged the everyday local ‘Hausa Koko’ Waakye-On-Wheels (Cookhouse): Simply made delivery of delicious ‘Waakye’ exciting and fun. UTAMA: creatively make hand-made Bow-Ties & Flying-Ties from African print materials AgroMindset: Simply made farming attractive to the youth while making money Tress App: lovely app that helps women to share and discover new hairstyles. Bernard Kelvin Clive RECOMMENDED BOOK: HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding

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16 of 31 “Feedback are brands free assessment tool” – Bernard Kelvin Clive The fastest way to look back in retrospect and assess your brand’s performance is to get feedback from your clients. Feedbacks are a great way to evaluate your brand. The truth bitterly spoken is this, not all feedbacks will be encouraging and empowering, some will come as a shock to rebuke and correct you. Learn to take all in good faith. It’s what you do with those feedbacks that matter. Some brands have successfully used feedback from their customers to launch a new line of products, improve existing once and made the whole brand experience a wonderful one. It’s a continuous cycle that must be kept running. For startup brands, feedback is a great way to help you launch your products and services successfully. Here are few ways to gather customer feedbacks: Ask for feedback, in your store, office, workplace, encourage clients to give you feedbacks Provide means of feedback, eg. Online, have a feedback form on your site. Use emails, send questionnaires. Social media, read comments, listen to clients’ needs and wants Always and always ask at end of every sale or pitch. Outsource the feedback process to another firm. Provide online surveys and reward those who do participate It’s not enough gathering feedbacks, the next process is how to translate this feedback to a more meaningful data to enhance customer relations and also provide quality products and services. As a speaker and author, I mostly ask my audience and readers to send me a review, after every workshop or at the end of reading a book, this has helped me better some of my presentations and books and some fans/clients have been proud that some of their suggestions have been put to a good use. My book “REWRITE: 7 Obstacle Every New Author Must Overcome’ was birth out of feedbacks from my monthly publishing workshops – Digital Publishing School. After receiving feedback, it’s up to you to analyze and filter them, what can be acted upon immediately, the ones to ignore and the ones that require immediate or future action. Remember: Feedback is a means for brands to look back. Bernard Kelvin Clive #BKCConsulting #31BrandingThoughts www.BKC.name/consulting

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“The investment you make into a brand, makes its name worth it” – Bernard Kelvin Clive Did you know that the famous brand name ‘Google’ was actually a misspelt word ‘Googol”? Now, let’s get started. It sounds good in the ear to have sweet brand names that rhymes and charms but that alone will not make your brand jive. Some few thoughts to debunk; in choosing brand names, some experts suggest having a name that can be pronounced easily, really? Not so much of that, it does some good anyway, but the point is if your brand name isn’t jaw-breaking but your brand doesn’t deliver on its promise you will fail. Let’s throw in some few examples, illustrate the point that the investments made into brands go beyond its name. Having a fairly easy relatable brand name for your products and services is great but most importantly focus on delivering on your brand promise. That will cause the name to rise above the crowd. Who would have thought that an automobile brand like ‘Mitsubishi’ can make it at the marketplace. Quite a heavy name to pronounce, what do you say? At the end of the day, a brand is mostly known by either the brand’s name or its logo. However, it doesn’t come that easily. It requires a deliberate effort to communicate the brand’s value in order to make the name. Just coming up with just any name is not the best, a name that can sell your brand and a name that will be worth your investments. The funny parts of brand names are that a name that may mean well in one country and culture may mean something totally the opposite, sometimes even with negative connotations. A simple example is packaged black pepper sauce in Ghana called ‘Shito” in the local language, the same word in English without the last letter sounds disgusting, doesn’t it? ‘Shit’. Another example is a spice made in Jamaica called “Cock Flavored’ that supposed to mean chicken flavor, but in America and modern slang the word ‘cock’ implies ‘the male reproductive organ’. So, it’s very important to do a little research into your brand names before going out there with it, especially if you want to cross borders. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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“Brands are not logos…” – Bernard Kelvin Clive Your Brand is more than just a creative name, cute logo or a complimentary card; it’s a promise of value, it’s a distinctive voice, it’ s a core message, it’s passion driven by purpose, it’s a positive impact that creates an impression One cannot talk about brands without reference to logos, however, a brand is more than just a logo. Some people mistakenly assume that a brand is its logo, no; a logo is a part of a brand’s identity. Here are some misconceptions about logos: A logo must be sophisticated; huh, a logo should be complex, that’s laughable, in fact, the simpler the better. A logo must reflect what the company does; huh, a logo should communicate the brand That is, not what the company does. A logo must have less colours; two colours should be enough. Huh, here again, a logo is not about being colorful or not. It focuses on how you choose to market your brand. A logo must either have symbols or name of the company in a text; huh, simply defy all odds and get your logo to represent your brand. Too many rules of do’s and don’ts may ruin your brand’s logo. The bottom line is your logo is your differentiation mark, anyway you can make it stand out, do it! NB: This doesn’t mean design your logo yourself, get a professional graphic designer to do that for you. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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Personal Branding and Career Building talk with Career Strategist Sherri Thomas Listen, learn and share this podcast interview I had with Sherri Thomas, Sherri Thomas is a Career Strategist, international speaker, award-winning author, and President of Career Coaching 360 (www.CareerCoaching360.com). She’s helped thousands of executives and professionals change, re-brand, advance and take their career in a whole new direction. Author of award-winning book, “The Bounce Back – personal stories and strategies to you help you bounce back higher and faster after a layoff, re-org or career setback” was named 2013 best career book by Indie Book Awards. Also, author of “Career Smart – 5 Steps to a Powerful Personal Brand”. Sherri is a champion of helping others thrive and live in their best career. AS a keynote speaker, she’s spoken at conferences and events around the world including the United States, Malaysia, Israel, Ireland, Singapore, Canada, Mexico and Vietnam. Her career strategies have been published in the Wall St Journal, TIME Magazine, Smart Money magazine, the New York Daily News, Investors Business Daily, and many others. Throughout her career, Sherri has worked for three Fortune 500 Companies overseeing and holding various positions in marketing, IT, management training and development, and global communications. She successfully reinvented herself and transitioned into various job roles and industries including television, radio, finance, and high tech. Sherri began her career as a radio disc jockey in Phoenix and Monterey, and was one of the few women in the country to host her own morning show. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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“An undiscovered genius has no value in the marketplace” ~ Bernard Kelvin Clive 5 Quick Ways to Self-Promote without being boastful. With the above quote, we can get started. I believe you will agree with me that we all know one or two people who are so great at what they do, but are not known, or do not get the traction for their expertise as it should be, right? The point is that we are in an age where if you don’t show up consistently to let the world know what you have and the value you have to offer, you and your business may suffer from the competition. It requires that you promote yourself to the right audience, by letting them know what you do excellently. The challenge is that most people find it quite difficult to do this. Either they lack the confidence or have the fear of being labeled as proud. So, here are simple tips to enable you to promote yourself without being boastful: The first step is to be really great at what you do. Without that you will be only, deceiving yourself and the public, you may end up losing your credibility. So, be determined to work harder on your craft, be the best in your chosen field. That alone can push you through the pile to the top, you may gain ‘word-of-mouth’ advantage. The second way you can promote yourself is by using endorsements by reputable firms. Eg. Entrepreneur magazine calls him “the branding guru“. Endorsements by reputable firms serve as a key to unlock the hearts of others. The third way you can self-promote yourself is by using testimonials by respectable people. Eg. “Kwame’s keynote speeches are not just inspiring but practical with humor that makes his audience laugh their way through with well actionable advice” Paul McAllen, president of Coca-Cola Canada. Understand that people tend to believe what other prominent people say about you the more than when it comes from an untrusted person. The fourth way is by using the third person pronouns to describe yourself and your achievements. Eg. He has trained over 500 corporate staff in a period of 6months in brand positioning strategies. The Last quick thing you can do to promote yourself is to carry a ‘Business Card’. It may seem that a business card is old fashioned, hey NO! It simply does the talking for you in a flash. Ensure that you have your details, endorsements and expertise on it. Never attend a business or networking meeting without one. The bonus point is, write a book! Yes, write a book to share your expertise. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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7 Ways to Help a Complaining Customer into a Complimenting Customer Listen “To listen closely and reply well is the highest perfection we are able to attain in the art of conversation. ” – Francois de La Rochefoucauld Respect “For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” ~ John Mackey Trust “To keep a customer demands as much skill as to win one.” -American Proverb Reward “Customers may forget what you said but they’ll never forget how you made them feel. “ Deliver “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter Irresistible offers “Here is a simple but powerful rule: always give people more than what they expect to get.” ~ Nelson Boswell Relationships “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. “ ~ Doug Warner RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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How to manage your brand and business in times of crisis. Listen to the interview I had with Jim Lukaszewski 5 Things Leadership Should Do in Crisis with Jim Lukaszewski America’s crisis Guru James (Jim) E. Lukaszewski (Loo-ka-SHEV-skee) is one of America’s most visible corporate go-to people for senior executives when there is trouble in the room or on the horizon. As America’s Crisis Guru®, Lukaszewski is known for his ability to help executives look at problems from a variety of sensible, constructive and principled perspectives. He has spent his career counseling leaders of all types who face challenging situations that often involve conflict, controversy, community action or activist opposition. He is known for taking a business approach rather than traditional PR strategies by teaching clients to take highly focused, ethically appropriate action. He is a consummate storyteller. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books Lukaszewski on Crisis Communication

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One of the best platforms to use in establishing your expertise and#brand now as a Photographer is SnapChat. ~ Bernard Kelvin Clive In this episode I share some tips to help you use snapchat to expand your brands reach, Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It’s free to download the app and free to send messages using it. It has become hugely popular in a very short space of time, especially with young people. Infographic

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8 Ways to Protect Yourself Online Identity theft: “When one’s personal information is stolen and used by an imposter to gain an advantage.” Don’t share your passwords and change your password often Avoid visiting fake sites, pornographic sites and be warned about Phishing sites. Don’t share any private information that you wouldn’t want remembered later. Always verify and buy from trusted and secure sites. Monitor your brand name online, Use tools like Google Alerts Don’t share your credit card details, SSN with anyone. Browse safely, clear your browser history/cache. Consider browsing using VPN or OpenDNS Check your privacy settings on all your social media pages to enable maximum security. Bernard Kelvin Clive is a Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author with twenty published books. Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana. www.BKC.name

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“You have to go where your customers are” In this episode I had a chat with Tom Schwab (digital marketing engineer ) on branding and digital marketing. Listen and learn and for the resources mentioned visit http://interviewvalet.com/branding/ RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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10 CEO Branding Tips (Infographic) How to build an Influential Digital Presence for your Brand and Business “Branding is the ability to constantly create a perception in the minds of your audience/market that there is no product/service that meet their needs and wants by providing distinct value like yours” ~ Bernard Kelvin Clive To begin with note that where the CEOs personal vision doesn’t align with the company’s vision the brand will eventually fail. You are the first brand ambassador of your firm Your personal brand is as important as your corporate brand Communicate your brand’s value in simple English. (Simplify) succinctly Wear your brand daily Find out how consumers perceive your brand Know what people like most and dislike about your brand Invest in Employer Branding Never neglect Social Media as part of your brand LinkedIn is a MUST for CEOs) Your private and public life are interrelated as long as you are the head. Stay transparent, stay trusted! Bernard Kelvin Clive is Personal Branding Coach/ Amazon bestselling author of “How to Repair Your Broken Brand & Manage Your Reputation” plus over twenty-five published books.

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What does it take to be great? In this episode we discuss ‘The Philosophy Of Builders” The factors that lead to prosperity and happiness have changed little through the ages. From the lives of accomplished men and women, we can extract the three principles they have used to build a better future: self-reliance, tolerance, and entrepreneurship. The philosophy of builders: How to build a great future with the pieces from your past. My guest, JOHN VESPASIAN is the author of seven books about rational living, including “When Everything Fails, Try This” (2009), “Rationality Is the Way to Happiness” (2009), “The Philosophy of Builders: How to Build a Great Future with the Pieces from Your Past” (2010), “The 10 Principles of Rational Living” (2012), “Rational Living, Rational Working: How to Make Winning Moves When Things Are Falling Apart” (2013), “Consistency: The Key to Permanent Stress Relief” (2014), and “On Becoming Unbreakable: How Normal People Become Extraordinarily Self-Confident” (2015). RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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7 Ways to Cut through WhatsApp Noise to be Noticed #rebrand How do you stay productive in a world of busy buzzing devices vying for your attention every second; it’s time to switch! Don’t put everyone in your broadcast list: People find that intruding and annoying. If you have a worthy cause, ask permission from your contacts first. Don’t add your Influencers/Mentors into your groups or broadcast list without their permission. In fact they don’t even need to be in your groups or broadcast list. Respect their time and connection. Let’s face it most WhatsApp groups are just making lots of noise with no or less value. How do you expect to have effective communication with 50 to 100 people in a group? That is enough noise, if each person is to comment on a post. Do this evaluate your existing groups and exit some of them, you have nothing really to lose. Your productivity matters! With regards to having Influencers/Mentors in your WhatsApp contacts: to win their hearts and be in their good books, don’t bug them with your trivial stuff I.e. “Hello sir, check my latest song, joke, poem, article and give me your views” like seriously? Again your daily or weekly motivational messages, devotions, poems etc may be beneficial but we all don’t want them, seek permission before you spam. Build a long time relationship with them before asking for favours. Promotions: WhatsApp can be a good promotional tool if used properly. Avoid contact sharing on images and videos of your programs and products. Survey indicates it irritates many people. Instead build good rapport with others. This is what I do: while others broadcast and spam daily, I make a minimum of 30 connections with my whatsapp contacts daily. Not selling or promoting anything rather asking them of their health, life and family. Sometimes that all they need. Offer value. The hard truth: use good grammar and avoid all these shorthands(acronyms) and jargons. Be polite and formal as much as possible. Relax and have fun, don’t take this ‘last seen, last read’ etc stuff too seriously. The fact that someone is online doesn’t mean they should chat with you, respect their decisions. Be honest to yourself and others and remember the Law of Sowing & Reaping 🙂 Hope this has been helpful, share it with others sparingly.

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“Audience engagement is critical to the survival of your brand; if you don’t engage them you endanger your brand. It’s social interaction.” ― Bernard Kelvin Clive Why you must know what you bring to the marketplace… In this episode I interview John Bonacci an influence coach, as we discuss branding and marketing, the little things that boosts businesses. Listen, learn and share. Display Photo by Gavin Whitner RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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How Startup Brands Can Survive in the Digital Disruptive Age The four C’s that SMSs and Startup Brands must utilize to make it in this age; Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave for, that meets their needs. Your content must be timely; there is nothing worse than dead news, so ensure that you deliver your content when it’s needed. You need content that has been tested and trusted; the fact that content is required doesn’t imply throwing unverified, untrusted information out there. Connection: the first stage is to have relevant, trusted, timely content. The next step is to build meaningful connection with your audience; that is your market, fans and followers. Businesses thrive on relationships. Take time to build key relationships. Having great content that doesn’t resonate with your audience is futile, so by constantly engaging with your audience you will better understand their needs and wants which will enable you provide tailored made solutions for them. Contacts: from your connection you step up your game by establishing key contacts; connecting with influential people who can help push your business/brand to the next level. Some of them are the gatekeepers in the industry which you seek to penetrate, without them it will be difficult to breakthrough such barriers. Your contacts are the people who have the ability and capacity to help you in various ways. They are influential in their various fields. Take time to make such contacts. Contracts: your contacts should enable you get other clients, repeat business, and contracts. This is the last stage of the process of sustaining your business/brand in this age. Businesses exist to make profit (whatever that means to your business). Most often than not, it’s your contacts that will lead you to your contracts. That is to say your key relationships/influencers are the ones who will bring business to you. If you build this properly, your business will thrive, if not you will be firing arrows without hitting your target. In conclusion, take note that big brands can readily afford mass media promotion to compete with price but as a small business owner and startup, focus on delivering outstanding offer with excellent customer experience to win. To survive in business today requires that you keep this cycle running constantly; to have something of value to offer – content, to build a bridge with your content – connection, to connect with key influencers – contacts, to get income coming through them – contracts. Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty-five published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name

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Artiste Branding Lessons from Shatta Wale In this episode we look at Personal Branding from a different perspective. #Music The 7 Laws Of Shatta Wale By Bernard Kelvin Clive & Jeremiah Buabeng Shatta Wale is a household name. No debating that. Before you start a long argument about your position on his brand and influence, pause and read what these thinkers/professional speakers Bernard Kelvin Clive and Jeremiah Buabeng have to say about the phenomenon that is Shatta Wale. The Law of Controversy: if I can stir a controversy at every unique point in time, I can keep my name on the lips of the Ghanaian on the street and therefore sustain my name recognition and my relevance. That’s it! The Shatta brand thrives on controversy. And he doesn’t fail to deliver one every now and then for our entertainment and for his profit. The Law of Anti-Establishment: Wale is not unaware of growing public sentiment against institutions such as Charterhouse. He takes advantage of it by calling them out for a duel every now and then and posturing as the victim. Does it work? You bet! The Law of Disruptive marketing: he, unlike, other artistes always knows how to start top of mind and get the media to keep talking about him. In that way he thrives. He uses his cunning disrupting ways to break the news about his music and movements. Thinking about the fake Adidas move? Yeah! You have got the drift now! A savvy business man, he is! The Law of the Rebrand: When the first brand isn’t working, rebrand! Wale strategically and successfully rebranded from the then ‘Bandana’ brand that failed to attract him the needed clout to the much widely revered brand “Shatta Wale”. His rebranding is arguably the most successful by any contemporary artist. It has worked wonders and still thriving. He didn’t only secure a name rebrand, but also devised a strategy to annex his genre of music – dancehall. The Law of the Tribe: he has built an enormous tribe – The Shatta Movement (SM), something most brands, his predecessors and even peers couldn’t build or manage. He has a raving fan base that has become his core tool to push his brand to the masses and consequently to the top. A strategy emerging artistes must learn and adopt but of course one that takes genius to execute. The Law of Unconventional: it’s the 21st century, folks, and you can’t capture people’s imagination if you are doing what everybody does. So Shatta’s response to this is: be unconventional! Break the rules! Challenge everything the people are used to seeing and hearing. Some will hate you but that hate will still fuel your fame and keep you on top of your game! It’s a formidable Shatta law and it works!!! The Law of the Ghetto: Shatta is popular for the same PRINCIPLE that made Peace FM worked; he reaches out to the masses, the people on the street, the ghetto. If you a Harvard-schooled prim and proper person, Shatta will likely not be your man. Unfortunately, for you, people like you are in the minority. The majority are on the street. He identifies with hustlers; people who have no strategy to succeed and are counting on their street smarts and aggressiveness to push them to the top. So there they are, the 7 laws of Shatta Wale. Now, let the controversy begin. “If you build a solid brand, even when you wear ‘FAKE’ it will be hot ‘CAKE’, because you have raving fans who will defend it to their death!” ¬ Bernard Kelvin Clive

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10 Ways You May be Losing Your Brand Integrity Check no.7 it’s scary My definition Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise). As Wikipedia has it “Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistent moral and ethical standards.” “If the gap between the projected image and the reality of the customer experience widens, customers smell hypocrisy.” ~ Ballantyne and Aitken (2007, p. 366) That is to say when the promised value is under delivered and there is no synchronization, then there is a brand integrity issue. Now take a look at ways that you may be compromising on your brand integrity. Not having the means to be reached by customers: To stay in business you must have means to be reached by potential clients and existing customers, if not you stand the risk of losing your business to your competitors. Customers want to reach you buy a click of a button, a call, social media, etc. Make it easy to be reachable. Ignoring feedbacks: Feedbacks are ways to assess your brand’s performance, to correct the wrongs and project the rights. It is a continues cycle to strengthen your brand. Ignoring the use of Social Media: Doing business in this age without social media presence is almost an error, (depends on the type of business you are into), however having a strong social media presence enhances your business in many ways. Most often than not, it’s the quickest way customers can give you feedback on your brand. Reacting to feedbacks instead of responding appropriately: Gathering feedbacks for feedbacks sake doesn’t do you any good. It’s your commitment to work with those feedbacks that matters. Not reacting in anger when it’s not in your favour is a great skill to develop. Learn to be patient and respond positively to feedbacks Putting up an Arrogant attitude: It’s okay to defend your products and services but note that you are in business to serve, to meet the needs of others. Place people first, accept corrections when you err to help make your brand better. Trying to please everyone: You are not in business to serve everyone, period! Not being specific; what you stand for, who your audience are: You must know specifically what your brand represents and the unique audience you serve, if not your brand will easily lose its value by spreading too thin. Hyping instead of helping: As the noise increases in advertisement and promotion; a brands goal is to be seen and heard and then be patronized. Hyping your product just to reach your audience won’t do you much good; instead focus on helping, meeting the needs of your market. Promising one thing and delivering another: Simply say what you mean and mean what you say. Keep your brand promise always, don’t over promise and under deliver. Not having a company culture; personal or corporate guiding values. Your personal and or your corporate brand values are critical guiding principles to the survival of your brand. You should constantly hold it to be true. Remember like I always say; “If you can’t be trusted you have no business” Bernard Kelvin Clive (Author & Host of Rebrand 2016 Summit)

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7 Strategies to Secure Your Dream Job Looking for a job? Guess what? “Almost half of the 10 million graduates churned out of the over 668 universities in Africa yearly do not get jobs” – Kelvin Balogun, President of Coca-Cola, Central, East and West Africa How do you stand out from the masses, and pursue your dream career? The #Solution “7 Strategies to Secure Your Dream Job” – Bernard Kelvin Clive In this episode I share with you part1 of the Alumni Career Webinar I had recently, listen, learn and go make it happen!

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Reputation is the opinion people have developed of you based on their interaction with you, your brand or your products and services. 10 things You Must Do to Protect Your Online Reputation Monitor your brand using Google Alerts Get a professionally designed Brand Identify: Logo, taglines, colors Register your brand name: Trademark, Copyright Register a domain name Get a personal/business website Customize your Social Media URLs Utilize SEO and employ the services of a professional Public Relations Company. Use Live events/ Networking as an opportunity to promote your brand Use Brand Ambassadors/Advocates to promote your brand Charity/Give:, give and give RESOURCES: Reputation Management: How to Recover, Repair and Protect Your Brand Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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7 Biblical Branding Lessons Joseph Learnt on his way to Global Influence Influence is the ability to cause change From the good old book, the Bible. The Book of Genesis Chapter Thirty Seven Not to speak too quickly Not to share his dreams with every one Not understanding and studying the meaning of dreams earlier enough Not having a mentor/ coach Not to trust too quickly Not to depend on the promises of men Not to be self-conceited Excerpts from the book “Biblical Branding Lessons” by Bernard Kelvin Clive RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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“Instead of overly seeking to get more ‘likes’ and ‘followers’ on social media seek to build trust lasting relationships” — Bernard Kelvin Clive

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12 Ways to Create Brand Awareness Focus on building long-term relationships than a quick sale. Put your audience first, not money first, consider giving value always Give your best content out for FREE; you will be spreading good karma Celebrate your fans/follows/audience on social media; they will spread your brand info. Build trust and always deliver on your promise value. Make your tagline/slogan memorable. Make it visible at most places. Create your own term/word which can be associated with your brand. Crave word of mouth promotion from your audience; it is still one of the best forms of advertisement. Wow your audience and they will spread the word about your brand. Say ‘thank you’ more frequently in many ways; use a card, use email, use tweet, post, etc Use your brand logo on most of your products, make it visible but don’t make it messy Be proactive, try out new things all the time, and don’t follow the masses. Being normal is too predictable for your brand, so stand out, dare to do something positively weird to promote your brand. RESOURCES: Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books

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“But then why do we write if not to tackle the fears that others look to us to conquer?” ― J.F. Penn In this episode the award wining author Joanna Penn shares insight into book publishing and marketing fiction and non-fiction books. Joanna Penn is a NY Times & USA Today Bestselling Thriller Author Listen and learn how to: Turn on your creative juices flowing Write and publish your ebooks Market your books Generate multiple streams of income RESOURCES: JFPenn.com Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books Audion Book: Idea Bank

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It’s time to rep your #brand. “You are addressed the way you are dressed” 7 Things Every Gentleman Must Carry Daily Handkerchief/ face towel Pen/Note Pad/Dairy (if not a smart phone) Wallet/ money Smell good (no body odor) Exudes confidence Good haircut (well-trimmed) Watch 7 Things Every Lady Must Carry Daily Smile Good hairstyle Pen/Note Pad/Dairy (if not a smart phone) Purse/ handbag Decently dressed Handkerchief Smell good (no body odor) RESOURCES: Personal Branding Journal Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books

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“Visibility without Value is Vanity” ` Bernard Kelvin Clive #QOTD 7 ill habits to Stop on #WhatsApp Broadcasting daily messages (it’s spam) Always checking on your ex display pictures and status (you will be depressed) Forwarding chain messages to groups Adding people to groups without their consent Stealing display pictures Leaving your default notification sound on, at public places, events. It irks Believing every information you read as true, eg, breaking news RESOURCES: Personal Branding Journal Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books

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The 3 Things you Must do to kick start your personal branding journey. In this episode my guest Dr. Shahab takes us through steps in building your personal brand and some trends to watch out for in this year. Dr. Shahab Anari is a Personal Branding Coach, Author and Speaker and Co-author with Brian Tracy of “Ignite your Life” RESOURCES: Personal Branding Journal Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books

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“Only you can do you flawlessly” ~ Lily Mensah In this episode my guest Lily Mensah Yeboah shares her strategy for building a personal brand. Listen and learn and share! Lily Mensah Yeboah: Sassy, spirited and motivational is the Brand called Lily Mensah Yeboah! She’s an internationally savvy personal brand connoisseur with a flair for creating professional and endearing presence on paper, in personal and online. As a branding strategist and coach, Lily works with talented individuals in projecting and articulating what makes them unique so they can stand out from others with similar qualifications and expertise. This fire-brand hosts her own radio show called #TeaWithLily where she interviews the great and the good on tips and tricks for professional and personal growth. She went to Achimota School; lived in Orlando, London and Accra; Worked at Arthur Andersen as Senior Marketing Specialist (Financial Services) focusing on branding; Founder and Brand Ambassador for Lyncs Media. More stuff on LinkedIn or website. www.lyncsmedia.com RESOURCES: Personal Branding Journal Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive books

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100 Simple Ways to Promote Your Business and Brand Ever wondered how top brands got to be and how you can successfully build your personal and corporate brand? Now is the time to get started. “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford Every business in this age has benefited from promotion in one way or the other. If you are in business today, one of your concerns should be the need to get your products and services to the right audience; the people who want and need them. With our ever increasing noisy world, wading through the thick cloud of noise to have your voice heard could be daunting, but it’s necessary to do so. In this wise, I have put together 100 simple strategic ways by which you can get this done easily in my latest book “Personal Branding Journal: Building Your Brand in Bits and Bytes Daily” + 100 Simple Ways to Promote Your Business and Brand. I am glad to share with you 20 out of the 100. Using offline and online activities… Get a memorable catchy brand name Create a compelling tagline/ slogan Purchase a domain name for your brand or business Register your business or brand name or get trademarks Use Google Adwords Organize a webinar Create a professional LinkedIn profile Use Facebook ads Have a professional head shot for your social media profile pictures Offer Free 5 minutes phone coaching Create a landing page for your product Offer discounts to repeat customers Use Twitter ads Join professional networks in your field Upload your presentations to net Use your WhatsApp Display Picture (Profile Picture) as a promotional tool Create an exclusive WhatsApp group to share and interact with people Get a specific WhatsApp number for your business for people to contact you Get a supportive social media team Create videos, and trailers of your product and services For the complete list and set of task to help you build a successful personal and business brand get a copy of the book “Personal Branding Journal: Building Your Brand in Bits and Bytes Daily” + 100 Simple Ways to Promote Your Business and Brand. Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name

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The best time to start building your brand is now! Let’s get started with this book “Personal Branding Journal” your daily guide to building an authentic, purposeful and profitable brand with 100 Simple Ways to Promote Your Business and Brand     Download your FREE copy of 16 Tips to Make 2016 a Great Year                   Personal Branding Journal:100 Simple Ways to Promote Your Business (Amazon book)