Aromatic Legacy: Recent Episodes
Aromatic Legacy
Here I discuss what exactly "Aromatic Legacy " can add up to for your brand. Context depends on the vision you set.
No matter who you are in incense... On Jan 1st 2019, you're all lined up and the gun is about to blast. The race to the hearts, minds and recognition of the end consumer begins! Will your brand be one of the first 5 to cross the line??? If so, your future looks bright.
From an Incense Arena Perspective, the Aromatic Legacy Podcast talks about the openness of the brand creators in terms of new approaches.
Your company is NOW a media company first, incense and fragrant product and accessory sales company second!
You need to target market on the digital landscape. You also need an inhouse media team
If you have a product you're really proud and happy with from quality, to fragrance, to fragrance name, to product copy, to packaging design and artwork, now it's time to create the buzz for it by reverse engineering, not only pushing it on potential distribution channels!
If you could put only one of your incense varieties in front of every single end consumer in the USA which one would you choose?
Here on the move AL Podcast discusses the need for a shift towards end consumer attention!
Deepak Goyal is the founder of Incense Media! A modest size business bringing the whole Incense Industry in India together! From raw material suppliers to final product distributors and everyone in between, Deepak and his team have become the "Go To" portal in this industry for connections, networking, staying informed and business growth opportunities! Apologies Deepak and listeners for losing the last few seconds when I thanked you for taking out your time to have a chat today!
Here AL gives a snapshot of the current position of the incense industry (especially exports out of India). Where and how is your company positioned to at least navigate the next 5 years?