Digital Leaders Club Podcast: Recent Episodes
Jack Johnson
"In this episode, we are joined by the Head of Digital and Paid Marketing at Aviva, Andrew Fox. Andrew discusses all things owned and Paid Marketing Strategies; as well as how to integrate your social media and paid activity."
"In this episode, we are joined by the Co-Founder of Find Your Flouu, Marcos Rios. Marcos discusses his extensive journey in Ecommerce, the lessons he's learned working in big corporates and starting his own business."
"In this episode, we are joined by the Head of International Ecommerce at The Cambridge Satchel Co., Sarah Shakery. Sarah discusses her extensive career journey in the retail sector and the lessons she's learned. Conversion and A/B Testing are also topics we touch upon."
"In this episode, we are joined by the Marketing Director at Buyapowa, Peter Cunningham. Peter discusses the challenges B2B2C businesses face; as well as areas surrounding email and paid search.
"In this episode, we are joined by the Head of Digital at Euro Car Parts Ltd. David discusses the current market as a whole, as well as SEO and how past changes are connected to today's updates."
"In this episode, we are joined by the Digital Director at Ted Baker, Rhea Fox.
Rhea discusses CX, Digital Transformations in Ecommerce, the effective application of data insights, and the skillset required for a modern digital leader."
In this episode Jack and Paul sit down to talk about the ways you can embed sustainability into your marketing plan.
We cover
- The quick wins and long term strategies
- The tech, agencies and suppliers to use to get you started
- What works and what doesn't work
- Some of the industries shining beacons
Episode 4 of Series 2 for the Digital Leaders Cub podcast today we have Tricia Owen Williams who came onto the podcast to share her experience finding a new role during lockdown. Tricia has worked with some great companies in the past such as Halfords and Npower covering the whole digital and ecommerce landscape. Alot of people will be in the same position Tricia was before she found her new role and hopefully give you encouragement and more importantly that hope in finding a new role in the coming weeks and months.
In this episode we speak to Caroline Cartellieri and Gabrielle Hase talking about Digital and Ecommerce in a Post Pandemic World.
In this episode we speak to Andy Letting the Head of Digital from GLH Hotels. He has previously worked as the Head of Digital at KFC and Jack Wills.
We talk about how the travel sector is coping through Covid looking at the activity and trends.
What an interesting time to start our podcasts back up again for 2020 we find ourselves at the start of the wide spread pandemic and today we are talking to Dale Traxler - VP of Commerce Solutions at Rightpoint. Dale is a seasoned digital commerce entrepreneur and sales and marketing executive with a deep history of success in selling and implementing eCommerce solutions. Currently managing the Commerce Solution practice area for Rightpoint, a leading Digital Marketing Agency with offices throughout North America.
In this episode we talk about Denis' 5 steps to market effectively on linkedin and the book he wrote which supports some great thinking around this topic. The LinkedIn Magic 5 Formula
In this episode we discuss B2B Ecommerce and lead generation in todays world. Denis Zekic is a B2B Sales & Marketing Advisor and Trainer | LinkedIn Advocate | Keynote Speaker | Award Winner. He is also the author of Best Selling "SOCIAL SELLING & MARKETING: LinkedIn Magic 5 Formula"
In this episode we speak to Ros Lawler who has worked with Crabtree and Evelyn and Pai Skincare. We talk about why is Cosmetics doing so well at the moment and the emerging trends that are taking place within this category at the moment.
In this podcast we have another amazing guest Gordon Morrin the Senior Director of Customer Services for Retail Solutions - previous to this he has held Senior Digital leadership positions at Kerry Foods and P&G. In this podcast we talk about digital and Ecommerce within Consumer Packaged Goods Businesses. In this podcast we discuss some interesting things:
36% of shoppers use different channels when they buy and it is important each channel gets attention.
Shoppers dictate to the CPG's how they should sell their products
L'oreal 50% of their business in China is transacted through Ecommerce
We talk about the threat of the private label and brands like Aldi and Lidl have taken share on the market
If you want to hear more Digital Leaders Club podcasts in the future visit our website or subscribe to our channel on spotify.
Second part podcast with Phil Murphy talking all about managing and retaining digital talent, leading dispersed teams and keeping your skills in digital relevant.
Podcast number four we get chatting to Phil Murphy the Global Experience, Digital and Strategic Marketing Director from Glen Dimplex.
In this episode we talk about perspectives on experience led digital marketing transformation in global organisations.
Technology has enabled us to do alot more in customer delivery and there is a long way to go in terms of structures and competing in todays market, and the importance of digital transformation to change legacy businesses is more important than ever.
Business models are changing and direct to consumers are becoming more popular. From a commercial standpoint there is a real need to get closer to the customer.
Alot of leaders in businesses still don't have the indepth understanding of digital and it is important to educate and use data to educate your exec team.
We also talk about management consultancy support and how the framework is really useful however the business should own and define the strategy.
Customer experience led strategy allows you to get to market quicker and in a more affordable way. It also derisks investments and adds value to your customer adding to the bottom line.
Richard has an extensive experience across the wine and drinks industry and has worked in this category since 1998 and set up the first Majestic wine website.
Ecommerce is changing the wine industry and we are seeing the decline or some bricks and mortar one reason being that 80% of wine are sold through supermarkets.
Business such as Master of Malt - Spirts specialists have an extensive catelogue of rare spirits and they are one of the niche and specialist operators who are doing well nationally.
Wine is a complex category with a wide variety of choice with a huge gap of consumer understanding and translating this to how it is sold online is tricky.
The UK is the most mature market in the work for selling wine online and selling wine is relatively straight forward. Trends which are cropping up are subscription and cutting out the middleman. This is due to the increased interest in craft beer which is a very vibrant market - other alcohol includes gin and whisky.
Steven shares his knowlede of the Chinese Market in this latest podcast. He grew up and worked in Shangai and has worked in he UK for the luxury category.
Steven talks in this podcast about how to set up in China and how to succeed.
In this episode we talk about the best way to grow awareness and Demand is with Tourists visiting the UK.
The market still has so much potential - 6% growth in GDP per annum last year alone and so much growth to be had with 50% of its population still rural inhabitants. They are still yet to benefit from Chinas growing economy and there are still more people to be raised into the middle class.
We also talk about the new Ecommerce law from January this year which regulates ecommerce across border.
China is leading the way with AI - Businesses can target customers based on the social credit rating system (Obviously ilegal in most countries) - They can segment products and services to maximise sales and profits.
Whittard of Chelsea's success is because they capitalised on TMALL and had a measured long term plan and didn't rush in.
Beijing, Shanghai and Hong Kong were the places to set up however places like Shenzen are now of interest, based just outside of Hong Kong and the richest city in China and Silicon Valley of China its no surprise why this location is becoming a great location for outside businesses to be based. Also Guangazhou based near the coast where brands can keep an eye on logistics and supply.
Steven also talks aboutTrumps trade war and how Chinese consumers are tightening their belts and turning to other brands and skip the US. Flight bookings are down 42% to the US and Chinese Tourists are looking elsewhere. Thats why UK Businesses should take advantage of this particularly in the Golden week of October.
Also check out the Department of Internantional Trade - Free service that organises regular trade delegation visits and offer free advise.
Duncan la Barre is the Head of Marketing at Veeqo a Omnichannel fulfilment solution.
Having worked his way up GSK and Lucozade in the Big Smoke he is now living in South Wales working with one of the leaders in its space.
In this podcast we learn everything there needs to know about omnichannel fulfillment.
In this episode we discuss how important customers expectations are where the everyday consumer expects to buy from instagram and pick up deliveries from lockers.
Duncan talks about how Missguided is one of the leaders when it comes to omnichannel fulfilment and truly listen to their customers. Setting up a smartphone app they received £30 million in 4 months which was 30% higher than their mobile site. They are a retailer who truly listen to their customer and provides a great experience.
Oasis provides a great fulfilment experience and give unlimited deliveries for £10 per month - Again a business giving their customers what they want.
We also discuss how 25% of online shoppers will make a purchase in store and find out about American pet business sensation Bark Shop. Bark Shop a brand new business which sells Dog Products over a 12 month period created popups stores for their customers who wanted to try their products. This gave their customers an opportunity to bring their dog along and get them hooked, signing them to a subscription their dog. They have come from nowhere and in the last year turned over £250 million - truly a business who understands their customer and provides a great experience.
https://barkshop.com/