Globally Speaking Radio: Recent Episodes
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Globally Speaking is a podcast by and for localization professionals. We know what it’s like to be in your shoes, and to face the constant challenges that come with marketing in dozens of different languages and regions. In our podcast you’ll get insights on how global companies can achieve their goals in international markets.
Are you ready to jump into the future of AI? In this new episode of our Globally Speaking podcast, join RWS's Çetin Amirak and AWS's Andrea Frio as they explore the exciting evolution of generative AI, from experimentation in 2023 to full-scale production in 2024.Discover how generative AI is transforming customer experiences, supercharging productivity, and sparking creativity - but don’t overlook the indispensable role of high-quality data in achieving success.Are you wondering how to tackle new challenges like AI “hallucinations”? Our hosts reveal innovative strategies, including prompt engineering and retrieval augmented generation (RAG), to ensure your AI projects thrive. And as an added bonus, get a sneak peek into emerging trends like “agentification” that are shaping the future of the AI landscape.Tune in for invaluable insights that will empower you to leverage generative AI for groundbreaking innovation.
How can AI enhance author productivity by automating repetitive tasks, allowing you to focus on the creative aspects of your work? How do you navigate the murky waters of AI-generated misinformation? And how can you foster an environment in which your clients can trust your content? The stakes are high for businesses looking to implement AI and large language models (LLMS) – almost half (47%) experience at least one AI project failure. In this new episode of the Globally Speaking Podcast dedicated to the theme of Content Confidence, Frank Closset, Head of R&D for Tridion at RWS, and Emma Fisher, VP of Global Marketing at RWS, discuss how Retrieval Augmented Generation (RAG) could be the key to cultivating customer trust. Discover more about Tridion DocsLearn more about the future of human-machine collaboration and our philosophy on the power of the two combined, which we call Genuine Intelligence.
This episode of Globally Speaking celebrates 40 years of innovation from Trados Studio.Paul Filkin, Senior Director of Customer Enablement at RWS, speaks to Anna Rita de Bonis, Software Accessibility Specialist and Trainer for the Visually Impaired at RWS, who explains how she has helped us challenge the translation industry by helping to make Trados Studio accessible to visually impaired language specialists. Hear about Anna Rita‘s experience as a blind user of Trados and other CAT tools in the second part of the episode.The latest version of the industry-leading CAT tool, Studio 2024, includes exciting new features that improve accessibility, democratize access to generative AI and increase management capabilities. Learn more about it here: Trados
This episode of Globally Speaking celebrates 40 years of innovation from Trados Studio.Paul Filkin, Senior Director of Customer Enablement at RWS, speaks to Anna Rita de Bonis, Software Accessibility Specialist and Trainer for the Visually Impaired at RWS, who explains how she has helped us challenge the translation industry by helping to make Trados Studio accessible to visually impaired language specialists. Hear about Anna Rita‘s experience as a blind user of Trados and other CAT tools in the first part of the episode.The latest version of the industry-leading CAT tool, Studio 2024, includes exciting new features that improve accessibility, democratize access to generative AI and increase management capabilities. Learn more about it here: Trados
In our latest episode of the Globally Speaking Podcast, join Francisco Gomez, CEO of Factum Global, as he sits down with Jordan Cockrell to share some insights into what’s on the minds of today’s CEOs.Find out why most leaders are optimistic about the role of AI, cyber security and digital transformation and learn why 84 % of them see geographic expansion as a way to diversify risk and look for the next opportunity.The future can be a little scary and managing the risks of integrating cutting-edge technology and entering new markets is crucial. But what’s the risk of NOT embracing these changes in a world where cross-border business is easier than ever? Learn more in this podcast!If you want to check the Factum Global survey Francisco is talking about, click here: https://factumglobal.com/business-sentiment-survey-q124/
Have you ever wondered how many colours the human eye can distinguish? Around 1 million! Yet, language only has about 12 basic colour terms to describe them.This leads us to the question: Can AI truly understand our world if it relies solely on linguistic training data? The reality is that language is an abstraction – an oversimplification of the world that doesn’t contain all the information humans have, such as visual or auditory information. So we cannot achieve true intelligence by training a model purely with language data.Listen to our latest Globally Speaking episode as Marina Pantcheva and Emma Fisher dive deep into the theme of ‘GENUINE INTELLIGENCE™’, and discover why we need to use AI as a tool that enhances human capabilities but does not replace them.Download your report on GENUINE INTELLIGENCE™, the future of human-machine collaboration: https://hubs.ly/Q02ChdfX0
Digital services (and digital access to information) are an increasingly important means of helping marginalized groups in emergencies. But, as you can imagine, there are many barriers preventing equal access to online information and apps. For instance, when international humanitarian organizations offer services in only international or official languages, many minority language speakers are excluded.Aimee Ansari, CEO, and Ellie Kemp, Head of Research, Evidence and Advocacy at CLEAR Global did us the honour of visiting our Globally Speaking studio to share with us the first results of a research project on language in digital inclusion. Listen to their fascinating insights – such as the intriguing phenomenon of certain minorities using fintech solutions, like mobile money, in languages they don't fully understand or can't read.They also explore how reliance on technology in a narrow range of languages can exacerbate the vulnerability of already marginalized populations.
“Companies are nowadays expected to seamlessly cater to client preferences and deliver relevant and personalized content on demand. Real-time and just-in-time localization is a key component of this hyper-personalized approach to communication”.Listen to Loïc Dufresne de Virel, 25-year industry veteran and head of localization at Intel, who couldn’t be more enthusiastic about recent AI developments and their impact on customer experience. Loïc explains, however, that the key to effectively capitalizing on this major transformation lies not only in the choice of AI but in the ability to integrate it into existing processes at multiple levels. Assigning a specific natural language processing task to an AI worker is relatively easy. The real challenge lies in the compatibility with other technologies, the ability to deploy AI capabilities at scale, and the requirement to support complex content formats - in parallel with the development of more flexible workflows based on AI-generated outcomes.Knowing how to strike the right balance between AI-enabled automation and the human touch, each complementing and augmenting the other, is undoubtedly the key to turning content localization into a significant driver of incremental revenue.
It's AI bingo at the moment! Everyone's talking about it - but did you know that the quality and quantity of training datasets are crucial to the accuracy and effectiveness of machine learning models? The more diverse and representative the data, the better the AI model can perform in terms of nuance. Did you ever wonder how to ensure that AI discerns what Americans would wear to a wedding? And what people would wear in Asia, Europe or Africa, taking into account the specificities of each country?In this enlightening AI dialogue episode of our Globally Speaking podcast, Melanie Peterson - Program Director for Train AI at RWS - joins Vasagi Kothandapani to discuss how she tackled one of her biggest AI challenges: a rating and labelling data project for western-style womenswear using resources in the APAC region only, where the raters were 80% male. Melanie unpacks the intricacies of her mission, shedding light on how she explains what she does to her family and friends, why a rocket scientist or a chef might have been involved in one of Train AI's latest data training projects, and what exactly we mean by data collection, data creation, data annotation and sentiment analysis.Get ready for a captivating exploration into the heart of AI.
In this second Globally Speaking Podcast, dedicated to the localization supply chain, follow Rosario de Zayas Rueda's fascinating journey as she explains how she started out as a translator and language specialist and ended up opening her own language services agency, completing a full cycle of professional development.As she explains, in her early days in the localization industry, the role of a language specialist was nebulous. Like many of her peers at the time, Rosario had to navigate, figure everything out as she went along and fill in the gaps left by other people's undefined job descriptions.Discover how her passion for technology led her to set up her own LSP, where she pioneered with post-editing processes and machine translation – long before these advances gained global recognition. And finally, discover why sometimes it’s not about the quality of the translation but more about the quality of the business outcome.
How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges?Is there a translation policy in place?What needs to be translated, and into which languages?Who is responsible for reporting and the communication around it?Find out what Renée Lemley, former Global Copy Director at Under Armour, has to say about her experience of setting up a brand-new localization process at Under Armour and why she believes the secrets lie in the brand voice. In this episode of Globally Speaking, she explains to our host, Jordan Cockrell, that it is essential to have a language service provider who is fully engaged on the client’s side and who shares a strong agreement on the partnership.As Anthony Burgess, author of a Clockwork Orange, explains: “Translation is not just about words, but about making a whole culture intelligible.” It's about translating emotions and a part of the culture, and that's the magic of what LSPs do.
‘Hurt. Soap. Blows.’In case you are wondering, we haven't gone crazy, these are just the three words what3words uses to describe our location today. But now we're wondering what those three words would be like in French. Well, if we switch languages, it becomes ‘Gîte. Lavande. Aviron.’There are so many situations in life where you need to tell someone exactly where you are, but you don't have the tools to do so. what3words has divided the entire world into 3-meter squares and assigned each of those squares a unique 3-word address, which is a very human friendly way of describing it to someone you're talking to. Listen to Jamie Brown, Chief Language Office at what3words, describe how they help deliver post in favelas but also save lives in the context of their collaboration with emergency services around the world, thanks to the app being available offline.In this episode, you'll discover the unique localization process that what3words had to develop because words are literally their product and the tool for talking about their product, and because, among many other examples, one word in English can become 3 words in French.
It’s completely natural for humans to attribute human characteristics to generative AI systems that seem to behave like us. And since language is one of the most profoundly human characteristics on earth, it explains why we tend to compare LLMs like GPT or PaLM (Bard) to humans, and even attribute emotions to them. But in the same way that we don't expect an airplane to flap its wings like a bird, or a submarine to swim by using wave-like movements like a fish, it's important to remember that LLMs do not use language the way humans do. They are an immensely useful invention to generate language but are blind to experiences that aren't encoded in language and have no true emotional understanding.Listen to this fascinating discussion between Vasagi Kothandapani, Bart Maczynski and Marina Pantcheva in our latest Globally Speaking Podcast episode and learn all about the fundamental differences between language learning in LLMs and humans and how we can encode ethics in AI.
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in anglophone Canada, which was replaced with Montreal for its Quebec launch.Similarly, a client in the US would like to see large streets in his advertising videos. A Parisian, on the other hand, would be more impacted by a landscape with narrow streets. In this latest episode of the Globally Speaking Podcast, Marine Esquenet is joined by Richard Cronin, Localization lead at Google, to discuss how a brand as famous and offering as many diverse services as Google can help its clients make the right decisions and navigate through the complexities of growing internationally. Also find out what Richard has to say about the impact of the transition to AI on Google, on the industry in general, and on the new media Google has to work with.
You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only offer an online store. Things are now changing.According to our latest research, 58% of global consumers now trust global brands with a localized online presence equally to those with a physical presence. That’s an incredible opportunity when you think about it – over half of consumers are willing to trust you, if you get your customer experience right.Globally Speaking is joined by the ‘CX Leader of the Year’, James Scutt -Principal XM Catalyst at Qualtrics XM Institute and recognized as one of Europe's leading Experience Management experts - who offers his unique perspective on how brands can open up global opportunities by simply getting their customer’s experience right, showing empathy and focusing on the human touch.He also highlights the common CX pitfalls of businesses, giving examples of where they’ve gone wrong and how they’ve won their customers’ trust back.
A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. How can you, as a business, ensure that you are speaking to users in their own language and impacting their customer journey in a culturally relevant way?In this episode, Marine Esquenet talks to Zhongjun GE, head of the localization team at ByteDance, who explains how China-based companies approach their localization strategies and what the most common pitfalls are for them when embarking on the internationalization journey. He also shares three main localization trends emerging in China when it comes to engaging with international audiences.
In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In Hong Kong, it has been given a name that no current machine translation could fathom: Gui Mo Ba, which could be translated as ‘the invincible juggernaut’. Why? Because one size doesn’t fit all when it comes to translating according to cultures. That’s when transcreation works its magic for brands, slogans and marketing content. Listen to transcreation specialist Sheryl Sze, who’s worked with major brands such as Sotheby’s and Deliveroo. Sheryl outlines how technology and humans can work together to achieve the right equilibrium – and why, it’s optimal that transcreation is included at the early stages of content development.
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Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instance, might seem like a prosperous country with plenty of opportunity. But will your remote-controlled garage doors take off? Most likely not – most of the population live in apartments. This crude example shows that, despite an optimistic outlook, a target market could prove to be a huge risk. In this episode, Maria Schnell, RWS’s Chief Language Officer, explains why it’s critical for companies to fully understand – on a deep level – the culture and context of their audiences. And why these two pillars need to be part of the foundations of any growth strategy. She will also give examples where clients have seemingly overlooked the basics, and what can be done to ensure that companies always put culture and context at the centre of their customer engagement strategy.
Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant access, and consistent and personalised experiences. And they want of this own language, 24/7, and on any device. In short, they want to understand you – and they want you to understand them. But how can companies unlock this level of understanding? Let’s break it down. Firstly, you need to have a relationship with your customer to unlock understanding. But you can’t build a relationship without trust. And you can’t build trust without communicating. This means that the language used across your communications needs to meet three criteria. This episode will explore the three criteria required to unlock global understanding: * Culture: A deep understanding you only get from humans * Content: Tech to understand data, channels, formats. Need to adopt a data-led marketing approach * Consistency: Provide same experience, language, terms etc across any channel customers choose
In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinking, Immersive Virtual Reality and Augmented Reality (XR) technologies, for a fascinating discussion around cosmolocalization and the metaverse.
Listen to Andrew and Vangelis introduce the concepts of the metaverse and the emerging technologies that impact the localization industry, including cosmolocalization.
In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in leveraging business data to build the roadmap of product globalization at VMware. In this conversation, we explore how to pick relevant data metrics, working with limited data resources and budgets, how to grow your localization scope, and much more. Tune in and get inspired to update your localization data strategy.
Globalization Strategy Playbook:
In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently leads the internationalization and global development program for product and marketing at Pinterest.
Francesca tells us the story behind how twelve localization industry leaders came together to write the Globalization Strategy Playbook. The playbook attempts to connect the strategic-thinking process to real-life situations. Tune in and brainstorm how to turn your globalization strategy journey to global success for your multilingual customers and your company.
Check out the globalization strategy playbook here.
In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this conversation, we explore the evolution of localization and if Language Operations is the right step forward for the industry. Tune in and let us know if you agree or disagree if Language Operations is the next frontier for localization.
In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso created an online school that offers many courses for linguists and translators, including a bootcamp course for SEO localization. Tune in and get a masterclass on what is SEO localization, how to be culturally relevant in your SEO strategy, debunking the myths of common SEO best practices, and much more.
In this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott and Fernando take us behind the curtain and share their honest experience upgrading and implementing continuous localization. Tune in and learn all about the benefits and challenges Dell faces moving to a continuous localization model.
In this episode of Globally Speaking Radio, we talk to Allison Ferch, Executive Director of the Globalization and Localization Association (GALA). She speaks about the origins of GALA and its important role in supporting its members by addressing the challenges of the localization industry. Tune in to hear all this and more.
In this episode of Globally Speaking Radio, we talk to Aoife Mc Ilraith, Vice President of Marketing at Semrush, an online visibility management platform used by seven million digital marketers worldwide. She talks about the importance of going local with your SEO strategy and tactics and how tools factor into the world of SEO. Tune in to hear all this and more.
In this episode of Globally Speaking Radio, we talk to Kirill Soloviev, Co-founder and CEO of ContentQuo, a linguistic quality technology provider. He talks about the importance of language quality, how to change the business perception of a quality programme from a cost to an investment and the effect machine translation (MT) is having on quality. Tune in to hear all this and more.
In this episode of Globally Speaking Radio, we talk to Stephanie Cardwell, Manager of Global Localization at Alteryx, a global leader in data analytics with 18 offices across five continents. She talks about her experience with building a localization program from scratch, working in Japan and her leadership role in the non-profit organization Women In Localization. Tune in to hear all this and more.
In this episode of Globally Speaking Radio, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a global scale. He tells us about the concept of hyper-personalization and outlines its challenges, benefits and pitfalls. Tune in to hear all this and more.
In this episode of the Globally Speaking Radio, we talk to Marshall Simmonds, SEO pioneer and founder of Define Media Group, an audience development consulting firm specializing in SEO. He discusses the current trends in SEO, the future of search and how your website can stay “SEO healthy” and at the top the search rankings. Tune in to hear all this and more.
In this episode of Globally Speaking Radio, we’re joined by David Hansfield, Executive Vice President for Global Sales at Dotsub, a translation company that specializes in media content. He talks about accessibility and the importance of subtitles for both foreign and native language versions, as a tool to increase audience engagement and ROI. Tune in to hear all this and more.
In this episode of the Globally Speaking Radio, we talk to Ann Friedman, founder and CEO of Planet Word, the world’s first museum dedicated to words and language. Based in Washington, D.C., it focuses on promoting literacy and multilingualism and celebrating the diverseness of languages everywhere. Tune in to hear all this and more.
In this episode of Globally Speaking, we chat with Mitchell Cox, International Business Operations Manager at Lucid, a visual collaboration software company, about how localization should be tied to accelerating growth, rather than be an afterthought. We also discuss why excellent customer experience (CX) is paramount, how it is impacted by translation and how product adaptation might be required.
Tune in to hear more!
In episode 113 of Globally Speaking Radio, we talk to Dr. Sherry Simon, Distinguished University Research Professor at Concordia University in Montreal, about the role of translation in shaping a city’s history. We look at how people’s perspectives of cities change depending on language, the traces translation leaves on cities and how a traveler should seek to understand a city through ‘ghost signs’. Tune in to hear all this and more.
In this episode of Globally Speaking Radio, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and expand into the Chinese marketplace. He explains what companies have to do to make an impact in China, why the Chinese consumer is unique and how to be successful in this growing market. Tune in to hear all this and more!
In this episode of Globally Speaking Radio, we talk to Andy Andersen, who is a leader in international growth at Tinder, the world’s largest online dating platform. Andy explains the mindset needed for global growth and gives us his tips on what makes Tinder successful at moving into new markets. He also shares interesting insights into how online dating is changing cultures worldwide. Tune in to hear all this and more.
In this episode of Globally Speaking Radio, we talk to Mike Harris, Senior Business Systems Developer for Localization at Slack. He recently guided the company through their migration to a new translation management system (TMS) and shares with us what features and functions Slack considered, their migration process and the subsequent benefits to the business. Tune in to hear all this and more.
In this episode of Globally Speaking Radio, we talk to Lily Ray, the SEO Director at award-winning digital agency Path Interactive. Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T is and how search engine optimisation (SEO) is evolving. Tune in to hear all this and more.
In this episode of the Globally Speaking podcast, we talk to Klaus Fleischmann, a leading terminology expert, the CEO of eurocom Translation Services and founder and CEO of Kaleidoscope. For 25 years, Klaus has been in the translation, localization and terminology industry and in this episode, he gives great insights into how to effectively use terminology in artificial intelligence (AI), machine translation (MT) and search engine optimization (SEO) strategies. Tune in to hear all this and more.
In this episode, we talk to Vanessa Darling, Localization Program Manager at The Predictive Index (PI), a Boston-based provider of talent optimization services. Vanessa plays an integral role in adapting PI’s innovative personality assessments and software products for markets around the world. Tune in to hear Vanessa explain what talent optimization is, how it differs around the world and how better work can make a better world.
In this episode, we talk to Andre Hemker, the new CEO of translation technology company Wordbee. Andre is also the founder and CEO of the German-based language service provider Wordcraft. Tune in to hear Andre share his forward-thinking thoughts on video localization, the future of translation technology and more.
In this episode we talk to Jim DuBois, former CIO of Microsoft, published author and advisor to Fortune 500 companies and startups. Jim spent 25 years at Microsoft and played an integral role in driving digital transformation at the company. Tune in to hear Jim share some interesting stories about his time at Microsoft, the steps to enterprise digital transformation and the important role that corporate culture plays in growing a business.
Alex Pereverzevs, Product Lead at Lokalise and tech enthusiast, sits down with us to talk localization tech. Alex explains some of the technology strategies international companies employ to boost brand exposure and why thinking about localization sooner is better. He also shares his insight on the current and future possibilities of intuitive translation management systems. Listen to the full episode now.
In this episode, we talk to the head of the localization program at Pinterest, Francesca Di Marco. A 15-year veteran of the industry, Francesca shares how she built Pinterest’s localization program from scratch and how her localization team has continuously refined processes to combine translation, transcreation and in-market copywriting to achieve an optimum blend of global messaging and local relevance. Tune in to hear all this and more.
In this episode of Globally Speaking, we sit down with Global Solutions Architect Manager for XTM International Alex Zekakis. Alex shares his experiences from an 11-year career in localization and how his IT background bolstered his current success in the industry. He evaluates the rise of automated translation and its effect on the roles of language experts. Tune in to hear all this and more.
Internal localization consultant Ray Walsh joins us on the 101st episode of Globally Speaking. Ray shares his knowledge from a 20-year career in internal communication. With him we explore the intricacies of corporate relationships on a global scale. He also touches on key strategies from his acclaimed book Localizing Employee Communication: The Handbook.
Tune in now for all this and more!
In this episode of Globally Speaking, we sit down with localization analyst Priscila Mello who highlights the value of translation when operating on a global scale. She also touches on the importance of understanding language intricacies when creating open, effective lines of communication with international clients. And lastly, she discusses her career path as a lifelong language teacher and student.
Listen in for all of this and more!
In episode 99 of Globally Speaking, Matthew Cottingham, Global Program Director, sits down with Chui Chui Tan, Founder and Director of Beyo Global. We take a deep dive into culturalization and its role in developing global business strategies. Chui Chui illustrates the value of understanding more than just an audience’s language or content needs to provide local users with the best possible customer experiences.
Click Play below to listen to the episode!
We speak to Stella Paris, Head of Language Services at Translators without Borders, in this episode of Globally Speaking. She offers a detailed account of the 'infodemic' that has sprung out of the COVID-19 crisis. She also talks about various projects that Translators without Borders is driving to translate and disseminate critical information worldwide.
Click Play below to learn more!
In this episode of Globally Speaking, we chat with Chris Carey, Chief Revenue Officer of Iyuno Media Group, about the evolving media and entertainment industry model and how the advent of streaming services has not only expanded the market, but required multimedia localization to evolve. We also discuss how to set up media localization teams for maximum efficiency, how technology can combat the scarcity of linguistic resources and how we all need to evangelize localization to increase the talent pool.
In this episode of Globally Speaking, we chat with Peter Wang, Founder and CEO of 57Blocks, about his experience as a serial entrepreneur creating startups whose workforce is a distributed team model. He explains best practices for sourcing and managing distributed teams, how to earn their trust and what the hot new markets for talent will be. Plus, he reveals some of his own lessons learned about building products differently for new markets and adapting to the current self-serve software business model.
In this episode of Globally Speaking recorded live at LocWorld in San Jose, we chat with Patrick McLoughlin, Manager of Localization at Eventbrite, about his localization experience in both a large, global corporation and a growing startup. He talks about how he created order out of a chaotic loc program and how he grew his team using internal resources. Plus, learn how Patrick is getting loc buy-in from other departments such as content and product development and connecting the loc program’s success to their metrics.
In this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory teams are to global retail and how none of it is possible without (loads of) technology. You can also hear about how Gap is a ‘sizing democracy’ and what sizing has to do with localization.
In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you know that only 7% of communication is verbal?
In this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and price their services, setting proper expectations with clients and the latest interpretation technologies. Click play or download the episode below!
In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations! Listen to or download the episode below!
To wrap up our series on transcription, we invited Sam Liang, Founder and CEO of Otter.ai, to talk about his company’s innovative transcription technology. He discusses the wide variety of use cases for his service, how he’s combined speech-to-text and neural language processing and how he sees transcription technology evolving in the future. Tune in to hear more!
School is back in session! In this episode, Michael interviews a panel of localization professors—Max Troyer, Jon Ritzdorf and Jan Grodecki—about how they are preparing students for the future of localization. They discuss how curriculum should both ride the wave of current technology as well as teach students traditional critical skills. Other topics include the best ways to teach automation technologies and project management and how they strive to keep their courses fresh. Click below to listen!
In part 2 of our series on transcription, our guest is Jason Chicola, founder of Rev.com and Temi.com. He explains his business model of providing both humans and AI to transcribe and subtitle growing volumes of audio and video content for global audiences. He also explains how the technology advancements in localization and transcription are similar, and the keys to successful and high-quality transcription. Listen in to hear more!
In this episode of Globally Speaking, we chat with Margaret Ann Dowling, CEO of Create&Translate.org, about the magazine publishing industry. She explains the current global licensing model for multilingual publication and why it needs to evolve to become more reader-focused. She also talks about the need to create more content that enables collaboration across cultures and markets and the similarities between the loc and publishing worlds. Click Play or Download Episode below and thanks for listening!
Internationalization is one of those things that everybody talks about, but few people know how to do it. In this episode of Globally Speaking, we invited Jeff Knorr, Managing Director of Internationalization Labs, to explain to us why we still need to internationalize software in this Unicode world. He also chats about the most common internationalization problems and gives advice to companies looking to globalize their software.Stream or download the episode to learn more!
In this episode of Globally Speaking, we chat with Jamie Hartz, a veteran Spanish-to-English translation and transcription professional, about the art and process of transcription, what tools are available, whether automation is viable and the human impact of her transcription work. Tune in to hear more!
In this episode of Globally Speaking, we chat with Ultan O’Broin, long-term IT Product Manager, about the staggering rate of change, how innovation is related to empathy and how to get started. Plus, learn what a crapplication is and why he wears three watches.
In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it. Tune in to hear more!
In this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a localization program, why API integration between tools isn’t enough and why custom development of TMS and content management systems (CMS) is crucial to a successful localization program.Press Play to hear more!
In this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses costly mistakes made from not understanding cultural differences, how to manage varying cultural norms across a global company, the “people implications” of your global business strategy and why trust is the key. Tune in to hear more!
In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission can help bridge company cultures. We also talk about the difficult transition from the retail world to the digital world. Tune in to hear more!
In this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with innovation in our industry. There’s also a bit about ice cream. Tune in to hear more!
In this episode of Globally Speaking, we talk about how we’re still in the hype curve of AI, what AI has to do with PowerPoint, the concept of selling an idea before the product is ready—and a little about manscaping, too.
In this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.
In this episode of Globally Speaking, we talk about the phenomenon of social conformity or following the heard. Often, people don’t know why they are doing things the way they are, but by digging deeper, you can shake up your business and improve your processes.
Ready for more on NMT? In this episode of Globally Speaking, John Tinsley, CEO and co-founder of Iconic Translation Machines, talks with us about how neural machine translation (NMT) has finally transcended the hype, why it’s ready for prime time, and all the new doors that are being opened in this space. John says it’s ‘100% the right time’ to get into NMT. Click play to learn more!
This episode of Globally Speaking features Adam Asnes, the CEO and founder of Lingoport, and the topic of internationalization (i18n). He covers what it is, what problems it solves, how it’s really a design issue and not a localization issue and why it needs to happen upstream. Adam also clears up some misconceptions people might have. Tune in here to dig deeper!
In this episode of Globally Speaking, we speak to Bill Rivers, “America’s Language Lobbyist,” about his work championing language endeavors in the US like education, translation and interpretation. You’ll want to hear more about what his advocacy for language at the highest levels has to do with immigration, national security, economic growth and the value of bilingualism.
In this episode of Globally Speaking, we speak to both Robert Etches and Michael Casey about blockchain, a new technology gathering buzz in the industry. We cover, among other things, how blockchain is a ‘truth’ machine, giving power to the people by removing the dependency on intermediaries. Tune in to hear more about this collective record-keeping system and how it might be used in the localization industry.
In this latest installation of Globally Speaking, Max Troyer, Associate Professor at the Middlebury Institute of International Studies, talks about the curriculum needed to educate future localization professionals, new skills that are required, where graduates end up working, typical career paths and why we should expand mentorship in the industry.
In this episode of Globally Speaking, Scott Abel, AKA the Content Wrangler, talks about how content is the lifeblood of an organization. In fact, it’s a strategic advantage and an asset—but many organizations don’t treat it this way. Scott explains that businesses need to think differently about how they create, manage, translate and deliver content to make it more useful and meaningful for consumers. Tune in to hear his expertise!
Towards the end of each year, we talk about the trends we predict we’ll see in the upcoming year—and we love doing it! Tune in to hear what we have to say for 2019. A sneak peek: blockchain, AI and ML and how the role of linguists needs to change.
Artificial Intelligence (AI) is a hot topic in our industry and carries a lot of mysticism. This episode of Globally Speaking features Tripp Parker, Technical Program Manager in Amazon’s Alexa Health and Wellness team, and covers a variety of topics related to AI. Tripp explains what AI is and how it learns, the two general uses of AI, beneficial and malevolent applications of AI and the age-old question of whether AI will take our jobs. Tune in to this fascinating conversation recorded in front of a live audience!
In this episode of Globally Speaking, Joel Sahleen, Globalization Architect at Domo, talks about driving localization for a major BI platform and how the right data can prove ROI. Plus, hear how localization is a chicken and egg scenario, how a ‘wall of shame’ can help resolve localization issues and a lot more.
In this episode of Globally Speaking, Bjoern Lux, Client Solutions Manager at XTM, shares his experience selling software in today’s localization landscape. Listen here to learn how he does it! Bjoern also talks about mistakes clients make when buying a TMS.
In this episode of Globally Speaking, Oleksandr Pysaryuk, Localization Manager at Achievers, shares how he got into localization management, the success factors involving in managing a localization program, and how to boost employee satisfaction.
Chris Englund, Senior Manager of Localization at HubSpot, shares his insights and experience on how a well-known global B2B brand handles localization. He provides details about HubSpot’s successful localization program and talks about how your localization approach can drive value and how you can prove program ROI.
The months of September through November mark the season of conferences. In Globally Speaking episode 63, we discuss the various events around the world, why they are valuable and how to make the most of them. Hope to see you at an event soon!
Dr. Clotaire Rapaille, CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of words—such as perfection, mistakes, and quality—can deeply affect business, especially when multiple cultures are involved. Tune in to hear more.
Stéphan Déry, CEO of the Canadian Translation Bureau, gives us insider insights into the birth of the department and how it handles massive volumes of French and English translation and interpretation. Topics include the history of the Bureau, the resources required, how they measure quality and the use of MT. Listen in to learn all about it.
Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR is important, and how earned, owned, and paid media are merging. Tune in to hear his insights.
Ewandro Magalhães, Vice President of Kudo, talks with us about the latest developments in the interpretation industry. He discusses its fascinating history, too. Tune in to hear from an expert.
Julio Leal, Localization Manager at Ciena, chats with us about the triggers for implementing CMS and TMS technology and how to get it done. Tune in to hear his experienced perspective.
This is the second segment in our two-part series on literary translation. Learn why literary translation is a perishable product from one generation to the next, and how similar literary translation actually is to localization. Mark's book "Sympathy for the Traitor" is available now on Amazon.
Is a literary translator a servant of the artist, or is literary translation an art in and of itself? Join us for the first segment in a two-part series focusing on the special challenges of translating artistic works. Mark's book "Sympathy for the Traitor" is available now on Amazon.
TAUS founder Jaap Van der Meer discusses why the DQF is so important for measuring quality in all aspects of the language industry. It's an episode you won't want to miss!
Latin America Habla is a nonprofit organization commited to saving Latin America's indigenous languages and cultures. Want to learn more? Tune in to this fascinating episode of Globally Speaking.
How do you localize for Japanese Netflix users who are way too young to know the language's three different writing systems—hiragana, katakana and kanji? Netflix has found the answer. And the success to prove it. Click here to view how Netflix approaches their UI for kids in Japan: http://bit.ly/GSpeakNetflixSlidesYuka Ogasawara is a Language Manager for Japanese at Netflix-Tokyo. She is responsible for localizing marketing copies, synopses and titles of various movies while maintaining a high local language quality for the Japanese market.
In this week’s episode of Globally Speaking, our hosts discuss the Machine Translation Maturity Model (MTMM) with Jordi Mon Companys, Global Product Marketing Director, and Valeria Cannavina, Senior Project Manager at Donnelley Language Solutions. Jordi Mon Companys is the Global Product Marketing Manager at Donnelley Language Solutions. He regularly works with designers and coders with a clear focus on product strategy, launch and growth. Valeria Cannavina is a Senior Project Manager at Donnelley Language Solutions. She has extensive experience with process improvement and intra-company workflow innovations.
Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files—with advanced security far beyond traditional methods—has a lot of benefits to offer localization professionals. Find out why.
Japan is often considered to be the toughest localization market in the world. And in many respects, it is. But as the world's third-largest economy, Japan offers countless opportunities for companies—and LSPs—who take the time to understand how Japanese localization differs from standard practices in Europe, the Americas, and even other Asian countries. Join us for a guided tour of the Japanese localization market.
No doubt about it, translation and localization services are a labor of love. But let's face it, we all need to get paid...and paid well. Learn how one translator has mastered the art of getting paid quickly - while avoiding wasteful transaction costs. Eve Lindemuth Bodeux is a Localization Consultant for Rebel Translations. She provides localization, translation, transcreation and project management services for product adaptations around the world.
TAPICC is an acronym that stands for the Translation API Class and Cases Initiative. It's an industry-wide program designed to create an open-source platform that makes it easier and less costly for everyone who needs to integrate content management systems with translation management systems. Why does TAPICC matter to you? Tune in and find out! Laura Brandon is Executive Director of the Globalization and Localization Association (GALA). She specializes in building strong customer relationships and crafts programs for international customers. Jim Compton is the Technology Program Manager for Moravia. He has over 21 years of experience in developing and implementing solutions to address growing global content needs in the industry.
We’re in a language market today where more words are translated every single day via machine translations than what was translated throughout the entire corpus of human language in the past. What does this mean from an ethical perspective for professional translators, and how does it change our primary offerings? Join us for a fascinating discussion on a topic that impacts us all.
Content strategy and localization are both essential components of successful global communications. But what happens when they're not aligned? And what do both sides of the coin need to know about the other? Hear what one of the world's top content strategists, Kirsty Taylor, has to say to content specialists and language professionals alike.Kirsty Taylor, CLBM, is the Senior Manager of Documentation and Localisation for ABB Australia. She specializes in technical communication, internationalisation and content strategy.
What are the things that are important to every language company? What are the roles people play? How is technology changing the language industry—and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company.
Africa is a place where technology and trade are expected to grow at an accelerated pace over the next decade. The population is also projected to double by 2050. What are the challenges and opportunities localization providers face as a new generation of Africans increasingly demands personalized content in their own language? Join us for a fascinating discussion.
SAP has a model for localization that we don't see in most companies. In fact, localization has a different meaning at SAP than how it's typically defined. Its internal LSP team is called the Language Services Department which includes about 200 people who work with over 100 outside translation agencies. How does such a large, complex and developer-driven company manage its multilingual challenges so successfully?
In the wake of the Great Flood of 1999, a small group of people went to Hue, Vietnam to help save the lives of children who had lost their parents in the tragedy. Who could have ever guessed at the time that teaching language localization skills would become a road map for leading so many of these children out of poverty and into a future of real opportunity?To learn more about Virtual Assistant Circle, visit: www.friendsofhue.org
In 2017, we saw significant advancements in translation technology, most notably in the growing use of neural machine translation. But technology isn't the only thing that is having a major impact on our industry these days. Hear what our hosts believe are the major trends we'll all be facing in the coming year.
Michele Coady, Microsoft's Director for Global Readiness, has a lot to say on what companies can do to keep their communications from inadvertently offending disparate cultures. Hint: One way is to make sure you don't miss this fascinating episode of Globally Speaking.
New technologies are moving interpreters farther and farther away from the center of the action. Whether it's remote video interpretation or over the phone, the traditional rules of interpretation are changing. Hear what three of the world's top interpretation experts have to say about new advancements—and the future for interpreters.
How does the world's leading CRM platform localize highly complex business software to make it easier for more than 150,000 companies across the globe to build stronger relationships with their customers? Join us to learn how Salesforce drives localization to new levels.
Cultural differences in geographical names usually aren't a top-of-mind priority for translators and localization professionals. But using incorrect place names can be serious cultural and political hot buttons—and even worse, the loss of your client's trust. Find out how to avoid offending key target audiences when the assignment calls for localizing maps.
With so many translation technology options on the market today, it's no wonder why language service professionals are often confused about what technology products to use, and which solution is the best choice for their own particular needs. Are you one of them? Join us for some stimulating conversation—and answers—about translation technology issues.
Today's episode features an eye-opening discussion with Tableau Software's Daniel Sullivan, who is Director of Global Content Readiness at Tableau Software. Learn more about the needs, opportunities and pitfalls localization professionals must face to understand the growing impact of more targeted, relevant and insightful data.
As language professionals we hear a lot about the dangers of disappearing languages. But what about writing systems? What happens to a culture when new generations can't read its ancestral alphabet? Join us for a fascinating—and unscripted—conversation with Tim Brooks, founder of the Endangered Alphabet Project.
Translation pricing hasn't changed from around 20 cents a word in two decades. Or with the advent of faster translation software, has it? Join us as we talk with Anne-Marie Colliander Lind and have one of the most important discussions we've ever had on Globally Speaking.
In March 2016, Adolfo Hernandez took the helm as the new Chief Executive of SDL. Now, about a year-and-a-half later, he joins us to share his unique perspective on where the language industry is today—and where he sees it headed in the future.
The interpreter's job is to translate what a speaker is saying while keeping their own opinions and feelings completely separate. Or is it? When a motivational speaker wants to move an audience to action, how do you keep the main points from being lost in translation, unless the translator conveys the same feelings and excitement as well? The answer—INTERPRETAINMENT.
The interpreter's job is to translate what a speaker is saying while keeping their own opinions and feelings completely separate. Or is it?
When a motivational speaker wants to move an audience to action, how do you keep the main points from being lost in translation, unless the translator conveys the same feelings and excitement as well? The answer—INTERPRETAINMENT.
Netflix recently launched service to 130 countries simultaneously, It's the most aggressive localization push in history, and it's great news for translators. Tune in to hear how Netflix is changing the way companies communicate with global customers--one by one.
The recent Ebola outbreak in the Democratic Republic of Congo once again confirms the critical role language and translation play in a crisis. Ellie Kemp, head of crisis response for Translators without Borders, joins us to discuss how volunteer translators are helping in the humanitarian effort to fight Ebola--and what each of us can do as well.
If music is the universal language, where does localization fit in? How does localizing music differ from localizing language? And what are the primary factors that drive a composer's thinking when creating music for a global audience? Tune in for a lively discussion with renowned composer, Marty O'Donnell.
Plan. Produce. Promote. And perfect. Why are the four P's of global content marketing so important for achieving your global marketing goals? And what happens when you leave one of them out?
Join us as we talk with Dan Hill from Airbnb—one of the leading pioneers in the global sharing economy. Learn how a platform for private individuals to easily and safely transact business has revolutionized the global travel industry. And what it means for language professionals.
Where do you go for in-depth news and information about the language industry? For more than 25 years, MultiLingual Magazine has been the primary answer. Learn more about the magazine's past, how the media landscape is changing, and why relevant news coverage is so valuable for professional language service providers.
Demand for localization services is booming in the gaming industry. But producing winning translations is far from easy. It's a serious business that can sometimes mean the difference between success and failure in a specific market. If you want to stay ahead of the game in gaming localization, today's episode is one you won't want to miss.
What if the translation of a word had to deal with life and death? Join us as we talk with someone who handled that very responsibility every single day.
In the third and final episode of our series on neural machine translation, we focus on how advancements in neural MT will impact LSPs and professional translators from a practical perspective. Hear why leading experts believe neural MT is a means to support human translation and not an end in itself.
Tune in for the second in our three-part series on Neural Machine Translation. Hear what some of the language industry's leading experts on Neural MT think about the promises, limitations--and pitfalls--of this revolutionary new technology. This podcast uses the Flow and Disorder sound by copyc4t from freesound.
The New York Times is writing about it. So is The Economist and dozens of other prestigious business publications. Why is Neural MT suddenly so important--and critical to language service providers? Tune in for the first in our three-part series on why neural MT is one of the hottest trends in the translation industry today.
2017 is shaping up to be a year of many changes for the translation industry. Hear what some of our listeners think will be among the biggest trends this year.
With digital channels available to every business today, small- and medium-sized companies can compete against industry giants like never before. Hear how some of the world's smartest SMEs are making it happen.
Moravia. Welocalize. Other translation companies. And now, Lionbridge. Why are private equity firms investing so heavily in the language industry? And what does it mean for LSPs?
Moravia. Welocalize. Other translation companies. And now, Lionbridge. Why are private equity firms investing so heavily in the language industry? And what does it mean for LSPs?
In 2016, we saw major industry consolidation, the growth of voice-based content, the scramble for translation talent–and much more. But what lies ahead in 2017? Our predictions may surprise you.
The 80/20 rule. User-generated content. De-centralized translation management. Some of the strategies Marriott International uses to achieve its globalization goals are breaking new ground–not only for one of the world’s most respected brands, but also for the hospitality industry worldwide.
Content may be king according to most B2B marketers today, but how do you keep the king from losing its power when multiple markets and dozens of different languages are involved? Excellence in localization and compelling content are the answers.
Renato and Michael share their opinions on the three top things localization professionals must and must not do to deliver optimum results. And value.
What's the roadmap for elevating localization's role in a global enterprise? In this episode we discuss best practices for success in international markets—and your career.
What does it take to be a truly effective global marketer? Dr. Nitish Singh discusses the educational divide between digital marketing and localization--and what LSPs can do to bridge the gap. Is certification the solution or is real-world experience enough? Join us as we take a closer look at this important issue.
Join Renato and Michael as they discuss the ins and outs of selling in the LSP space. Key topics include price vs. cost, selling to novice vs. mature buyers, how sales have changed today and, most importantly, how to sell effectively at every stage of the buyer's journey.
The Ebola outbreak in Africa. The earthquake in Haiti. The countless children who die every day for lack of good nutrition. Join us as Lori Thicke tells the story of how she founded Translators without Borders. And how this amazing organization continues to educate, enrich and save lives. One language at a time.
Lane Greene, the primary language reporter for The Economist and writer of the magazine's Johnson language column, discusses translation from a journalism perspective. Why isn't translation more frequently used to verify news sources, and what do journalists need from the language industry?
Show up. Participate. Be there. That’s all you need to do to make an unconference worth your time. But that doesn’t explain why unconferences are so popular in the language industry. Join Renato and Michael as they interview three industry pros who discuss how unconferences benefit LSPs. Learn how to make your own unconference successful.
Branding is one of the most common concepts in marketing, but it's also one of the hardest to define. And when you consider branding from a global perspective, it's even far more complex. In fact, there is no universal approach you can take to guarantee a successful global branding strategy. But the value and importance of a company's brand reputation--and its local voice, no matter where it's heard--are more than worth the effort involved in building a strong worldwide brand. Join Renato and Michael as they discuss ways global branding has changed in recent years--and ways it's also returned to its roots.
What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds greater brand recognition and a stronger global footprint? Georgia Vidler, localization manager for Canva, joins us to discuss how localization helped this Australian provider of online design tools gain 10 million users in a matter of months—and why localization continues to fuel skyrocketing growth.
Does crowdsourcing deliver on the promise of cost-saving convenience and quality assurance for localization managers? What happens when global brands rely on multiple translators with varied backgrounds? Does widespread collaboration actually help or hinder the workflow process—and the outcome? Renato Beninatto and Michael Stevens discuss the pros and pitfalls of using crowdsourcing for translation and localization services.
Roughly 60% of international travelers now book their reservations online. Travelers who don't find what they’re looking for right away are far more likely to become lost opportunities than confirmed reservations. Global travel brands aren’t the only ones feeling the pressure. So are LSPs who provide global travel companies with translations and destination-specific content under tighter and tighter deadlines. John Jimenez, Portfolio Director of e-Commerce at Interstate Hotels & Resorts, joins us to discuss how digital marketing has changed the travel industry’s marketing priorities—and what it means for LSPs.
Dino Pick, Chairman of Board of the Defense Language Institute, and Deputy City Manager of the City of Monterey, California, joins us to discuss why Monterey is known as the world’s language capital. And why a one-of-a-kind hub of linguistic talent is such a critical resource for national defense—and for global brand communications.
Dino Pick, Chairman of Board of the Defense Language Institute, and Deputy City Manager of the City of Monterey, California, joins us to discuss why Monterey is known as the world’s language capital. And why a one-of-a-kind hub of linguistic talent is such a critical resource for national defense—and for global brand communications.
Every translator today seems to be asking one question above all others. And the question is this--will we continue to have jobs in the future? Or will machine translation, better translation software, more speech, voice and text translator apps—and who knows what else—eventually make our jobs obsolete? The answers may surprise you.
Every translator today seems to be asking one question above all others. And the question is this--will we continue to have jobs in the future? Or will machine translation, better translation software, more speech, voice and text translator apps—and who knows what else—eventually make our jobs obsolete? The answers may surprise you.