The Salonpreneur Podcast: Recent Episodes
The Salonpreneur Podcast
Salonpreneur is a podcast dedicated to support salon owners to run highly profitable businesses without being tied to the cash register (money only comes in when you’re there). My goal is to offer freely, actionable and effective strategies to grow, sustain, grow, sustain your business. A consistently high performing salon is a beautiful thing. – Brigitte Benge
You know how you need your clients to understand the benefits, advantages, results, effectiveness and more of what you offer? Well either you’re not conveying what they need to know (which is not helping your sales and rebookings) or you and your team are repeating yourselves over and over (painful).
Blogging is the NEW NEWSLETTER except that it doesn’t expire and you can direct your clients to read what they need to know, any time, in a relevant way.
The transcript to this blog contains examples of what I used long ago in newsletters (before blogging was so popular) but will serve as good examples to inspire you.
Episode #007 - Why Your Therapists AND Clients Don't Do What You Want Them To Do by The Salonpreneur Podcast
Episode #006 - Interview with Carmen Anuriw, the Skin Fairy by The Salonpreneur Podcast
Episode #004 - New York, the Beauty Industry and Changes in the Business Environment by The Salonpreneur Podcast
Building on my education is big to me. When I read a non-fiction business book, I write notes all over it. I highlight paragraphs and key take-aways. Why? Because I often go back to the book, read my notes and highlights and often decide to read the book again.
In this episode I’m going to discuss a very special book written by Seth Godin, a savvy and incredibly clever entrepreneur and marketing guru. I’ve read this book so many times and each time I learn something different.
It is so apt for you and your skin clinic or salon business and I hope will spark conversation between you and your team as well as your peers.
A Gift Voucher redemption is a HUGE opportunity. It's a 'qualified' potential new client. How a therapist handles this first visit - the visit when the voucher is redeemed will determine whether or not this client will become a life-long, valued loyal client.
In this podcast, you'll learn powerful strategies to convert that one-off 'relaxation' gift voucher client into an ongoing loyal client.
In this very first CREAM Solutions Salonpreneur podcast, Brigitte Benge talks about how to ensure you set yourself realistic goals or NY resolutions AND make sure you achieve them.
I don’t want to give away what I’m talking about here as the first few minutes to this podcast is important and I don’t want to give it away.
The message is equally as important and will impact the financial future of your business greatly.