James Ellis – ERE: Recent Episodes
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I just completed an analysis of almost 1,000 companies’ social-media employer-brand content (focusing on LinkedIn). While these organizations are making a lot of highly specific and individual choices about how they tell their stories to prospects and candidates, a number of trends emerged.
Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has raged within trade magazines and conference rooms, some seeing it as a vital strategic framework, others as the flavor of the month. I’m not here to settle that debate.…
A quick review of ERE reveals that there are “employer branding” articles and there are “recruiting” articles. Occasionally, a recruiting article might mention employer branding as a thing one could do — but always in an aloof manner. Likewise, employer brand articles seem to treat working with recruiting as the equivalent of eating one’s vegetables, something…
When I say something is a “best practice,” what do you think I mean? Taken on its face, the term suggests a set of tasks and rules that lead to an optimal outcome. It sounds like the hard-earned wisdom of a hundred failed attempts and the lessons passed along over time. And that kind of…
You might assume that with U.S. unemployment skyrocketing in the last few months, the sudden influx of talent into the candidate pool would make hiring much easier. Perhaps you might assume that employers now hold all the cards in the talent game and don’t have to work as hard to keep employees engaged. You might…
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see everyday, under the surface there is a surprising level of complexity that doesn’t show up often. Think of the biker who has a kitten or the high-school dropout who quietly collects pulp…
By now, you either understand the power of employer branding or you do not. If you are in the latter camp, I can’t imagine why you’re reading this, so I have to assume you are among the many who can see how having a strong employer brand leads to better attraction, engagement, and retention. But…
The numbers are impressive. When you have a strong employer brand, you can see up to a 50 percent drop in cost to hire and up to an 80 percent increase in retention (All data points come from Universum). You should expect to see far more inbound applicants, your recruiters will have higher InMail open…
Recruiters will tell you that theirs is a tough job: lots of plates to spin, low resources, timeline crunches, and a lack of appreciation for a job well done. And they are mostly right. But there is one job that faces the same challenges as a recruiter, but with fewer resources, more travel, and the…
Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various flavors of earphones and airpods and isolating headphones? The market for speakers, be they wireless, smart, or otherwise has exploded. By itself, Spotify has more than 217 million customers, and…
Sourcers are in charge of sourcing. Recruiters are in charge of recruiting. HR business partners are in charge of managing and scoping the business need. Compensation & Benefits is in charge of leveling the offer relative to other organizations. Talent acquisition leadership is in charge of managing the recruiters. Leadership is in charge of resources…
Let’s say for a minute that while you as a recruiting professional are pretty darn good at your job, that your boss is pretty darn good at her job, that your sourcers are good at their jobs, and that your hiring managers are pretty darn good at their jobs … something’s not working right. Maybe…
Most articles talking about the future of work seem centered on the question of how much of an impact will bots, AI, and machine-driven automation drive our new lives. Maybe you can expect some mention of blockchain revolutionizing … something (though that seems to be fading at the moment, reflecting the fact that no one…