The Local Store Marketing (LSM) Show: Recent Episodes
Ryan Swanson
Welcome to the Local Store Marketing (LSM) Podcast
This show is for franchisees and multi-unit retail operators who want to learn how to market in a way that lets us get our message, our products, and our services, out to the local community within each of our retail locations services while dominating the competition!
Learn from Ryan Swanson, the highly sought after marketer who will share proven and duplicatable local store marketing best practices.
Inside each episode, Ryan shares his biggest “a-ha moments” and marketing secrets with complete transparency.
Those who chase the quick buck and are not focused on the long game of business will not be able to wrap their mind around this concept. If you''re building a business to last this is a tick to get clients to want to work with you more than you want to work with them ;-)
Have you ever said "I'm getting burned out or burnt out"? Or maybe someone said they were getting "burnt out"? Well, I'm going to share why this is word or phrase shouldn't even exist.
If you're as good as you think you are but the only people that know are your current customers or your company then how are you non-customers going to find out? How are they going to experience all the good you have to offer? This episode will share some light on this powerful topic.
Paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
Everyone is different when it comes to how they communicate. Some people still like to mail letters, some talk on the phone, some text, some use facebook messenger, some use twitter or instagram or snapchat to DM (Direct Message), some just like to leave reviews on platforms like Google and Yelp. This episode will explain all the reasons why you need to make yourself available and convenient to your customer/listener.
Are you collecting your customers information? If not, you need to ASAP! I'm going to explain how you can use your customers data to run re-targeting ads to them on social media to increase order frequency, while increasing your social media ROI.
Do you pay attention to what's "trending"? If not, this episode will explain why it's not only important to know what's going on in the world but how you can use this knowledge as a marketing advantage.
If becoming the "face" of your brand took your income to a whole new level would you do it? In this episode I'm going to share examples of how this is critical to your success.
Why is "social proof" critical to your business? I'll explain how this will impact your sales and recruiting efforts whether you ignore it or not.
People will research you on Google via your Google My Business listing but are you using this platform to build your business? I'll share some important features you can't ignore that will help your visibility online.
Here are 2 links to Google that explain what happens when your active with your Google My Business listings:
https://support.google.com/business/answer/3474050
https://support.google.com/business/answer/7091?hl=en
When your filming your video footage for whatever your doing always have "behind the scene" cameras filming what you are doing. This is great content that will give the viewer a look at what's "really" going on with you and or your company. When customers know the "real" you they are far more likely to have brand loyalty.
Why marketing in a way your competition is not willing to do will always produce sales.
On today’s episode Ryan talks about do whatever marketing technique your competition is not willing to do so you can get results your competition can't get.
- Find out why door-to-door is still viable
- Find out why geographically targeting the small or niche areas of customers can be very lucrative
- And see why getting personally involved in all your marketing is sometimes all it takes to produce results you've never seen before
So listen here to find out how you can become a better Local Store Marketer in ways that are incorrectly thought to not be effective.
My name is Ryan Swanson and I've been involved in LSM (Local Store Marketing) since 2000 and I'm going to share some of the LSM secrets I've learned and used that have dramatically improved sales at every business I've had the pleasure of marketing. Tune in, take notes and take action so you can hopefully R&D (Rob & Duplicate) everything I'm sharing.