eCommerce on Fire: Recent Episodes
Adam Kitchen
The best eCommerce strategies from the leading entrepreneurs in the D2C world. We interview the sharpest minds in eCommerce and find out the tactics being played out in the incredibly competitive battlefield of the D2C space right now.
Hosted by Adam Kitchen, Founder & CEO at Magnet Monster, one of the world's leading eCommerce Email Marketing agencies.
Hate selling by phone? You’re not alone. But…you could be leaving piles of cash on the table! 💸 Take it from 📞Jason Weiss📱 Weiss: he's been using the phone as a sales weapon for years. If you’re looking to inject a new revenue stream into your business, you need to listen to this one.
RFM segmentation is a method that allows you to analyze your customers based on three main variables: recency, frequency, and monetary value.
Valentin Radu, CEO of Omniconvert, puts forward the case that segmenting your customers based on their historical transactional data enables you to optimize customer loyalty and lifetime value.
We'll be discussing the merits of utilising RFM segmentation for your store as well as when (and if) it's not applicable to all D2C brands.
Everybody's raving about Headless Commerce and how it's transforming the industry before our very eyes. But, should some brands reign in their enthusiasm in their chance to jump on the Headless train?
Jason Greenwood will join us to discuss when Headless is a mistake and when you should realistically consider the move for your business.
For growing brands, a solid ROAS is a surefire way to tell if your FB ads are working…right? Wrong.🛑
Tune into Marketing Masterminds with Romans Ivanons to discover why focusing on ROAS is a complete waste of time.
Understanding this one simple thing will change how you look at FB ads forever.
https://riumedia.com/
For most people, breaking into the luxury market is nothing but a dream.
But Robbie Nevens, co-founder of LampTwist, isn’t like most people 🛋
Through intense passion, he and his two co-founders managed to corner the designer lighting market. Tune in to this episode of eCommerce on Fire to discover how he did it and his plans to scale even further! 📈
https://lamptwist.com/en/
https://www.linkedin.com/in/robbienevens/
Are you wasting your ad spend on retargeting?
If you’re comparing their performance against these false benchmarks, you probably are.
Does your retention really have to be 35% to be profitable?
Tune in to this week’s Marketing Masterminds podcast with Khaled Bashir to delve deep into these two topics.
Check out more of Khaled's posts: https://www.linkedin.com/in/khaledkbashir/
The gaming community is a tough one to crack🎮
Make one wrong move, and your brand is toast. HOLY Energy has managed to not only survive but THRIVE in this cutthroat industry💪
Join us on this week’s episode of eCommerce on Fire as we chat with Philipp Nass, co-founder of HOLY Energy, about how they managed to make marketing moves other brands can only dream about.
https://holyenergy.eu/
Average Order Value: just how much does it REALLY matter for eCommerce success? 🤔
The traditional consensus is that you should always aim for a high AOV. And while on the surface this would seem to make sense, we believe it's time to dig a little deeper and see whether it always stacks up that higher AOV = higher LTV for each customer.
Join Jeremy Horowitz of Daasity & Jon Ivanco of Formtoro as we dissect the data in Episode 03 of our Marketers Mastermind.
https://formtoro.com/
https://www.daasity.com/
After helping his best friend get into the best shape of his life, restriction-free and enjoying all of his favourite foods, Eden Thomas paired up with Scott Thomas to build F4T🧱
Realising there was a gap in the market for a sustainable lifestyle-focused health movement, F4T provides its customers with their own dedicated Nutri-Coach, a forever changing, bespoke nutrition plan catered around their lifestyle, goals and the foods they love as well as unrivalled community support events💪
Eden & Scott will discuss the challenges of running this service-based business over an eCommerce platform, their migration to Shopify and how they plan to scale the company in the future🚀
https://www.f4t.com/
https://www.instagram.com/food4thoughts/
https://www.magnetmonster.co.uk/case-study/food4thoughts
Take one look at your inbox, and you’ll find no shortage of brands offering discounts. But here’s the truth…🕵️♂️
Discounting can be a cheap trick that not only drains your margins but also damages your brand.
Listen to this episode with Christian Hoppe to find out what to focus on instead to build brand equity.
CRO & Experimentation wizard Jeremy Epperson kicks off 2022 with what will be undoubtedly one of the most important topics of the year: efficient allocation of advertising budgets.
In this event, Jeremy will make the case for WHY marketing teams are almost universally guessing with budgets, and how this is leading to sometimes millions of $ of wasted ad spend for brands that could be used more efficiently.
We'll also be discussing why 'branding' is an inferior way to grow compared to data-driven iterative testing, and what evidence Jeremy has to back up these claims.
Agree or disagree with Jeremy's thoughts? Tune in to share your own opinion on this edition of eCommerce on Fire: Marketers Mastermind 🤑🛒🔥
"We have nothing to hide and neither do our products!" - that's the mantra Sisters Dr Lisa & Vanessa Creaven live by - both practising dentists - when they founded Spotlight Oral Care.
5 years on and the brand has emerged as one of Ireland's breakout brands, with a rapidly growing presence in the UK & US markets.
Join founder Dr Lisa Creaven & CMO Siobhan Nolan - Mulkerrins as we dive into the strategies behind Spotlight's groundbreaking success 🚀
Check out our website here: https://www.magnetmonster.co.uk/
Browse Spotlight Oral Care: https://uk.spotlightoralcare.com/
Plant-powered, pro-planet, and 24-hour protection. Not something you'd typically associate with deodorant, but that's what Matt Kennedy at Fussy has created.
Join us this Thursday as Matt shares the secrets behind creating effective PR campaigns to lower CAC to turning supply chain issues into business opportunities.
Watch more of our episodes here:
https://www.youtube.com/channel/UCW8YvxQm_9b62CoOaWQj3BA
Inspired by the Scandinavian concepts of Hygge and Lagom. James Byrne started Faerly.ie with his husband Eoin to do their part in helping reduce unnecessary chemicals and plastics in the world. With a proud Irish heritage and passion for supporting local makers, James joins the eCommerce on Fire podcast to share the story of how they've grown the brand to date 🇮🇪☘️
In this episode of eCommerce on fire, we're speaking to Nik Hall the co-founder at Vitafive on how the company has scaled from D2C to retail.
We'll be covering the inspiration behind the brand and how they've diversified their acquisition strategy to consistently deliver growth 🚀 Getting into the details about:
- Where Vitafive started.
-The tech stack that helped build it into the great company it is.
-How important subscription models are.
-Distribution strategy and how these can change over time.
https://vitafive.com/
https://www.magnetmonster.co.uk/
For more episodes available on YouTube visit: https://www.youtube.com/channel/UCW8YvxQm_9b62CoOaWQj3BA
Join us speaking with David Downing, the co-founder of ChipMonk Baking, a healthy alternative to a sweet treat. All whilst still being sweet and a treat! 🍪🐿
After his co-founder Jose's scare with diabetes, David teamed up to create a range of delectable, sugar-free, gluten-free and keto-friendly snacks to delight the masses.
ChipMonk Baking has since experienced explosive D2C growth, and David will join us on this episode of eCommerce on Fire to share the strategies that have propelled their expansion 🔥
Listen to Klaviyo’s Navin Jain masterclass on SMS Marketing for eCommerce brands. Addressing the following:
🔥 Core SMS automation for your store
🔥 SMS List building strategies
🔥 Creative campaign ideas
🔥 Using SMS harmoniously with email
🔥 Compliance
To learn more about marketing strategy and profitability online visit: https://www.magnetmonster.co.uk/
Justin Baum, BEO of ZZZ Bears gives us an insight into how he has created his unique eCommerce store which helps kids sleep at night and supports our everyday heroes. 🦸🏼♂️🐻
Looking into:
- How to handle time between a full-time job as well as owning an eCommerce platform.
- Which aspects are more of a struggle than others?
- Advice to new founders of their very own eCommerce space.
- Which marketing channels have been the most effective in growing ZZZ Bears?
From children's books to creative director come CEO of his own online store, Justin's background is extremely colourful and insightful. Teaching himself the basics and tuning in on his own skills from working in different sectors, he speaks about how different experiences have helped him begin this heartwarming (and fluffy) journey. Hearing about his experience with juggling this, a family and a full-time job are inspiring and insightful to any future entrepreneur.
To find out more visit: https://zzzbears.com/
Jeremy Epperson has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups.
A master at his craft and always learning, Jeremy is going to share all his knowledge on his 6 core pillars of successful CRO programs for eCommerce brands and stores, as well as why so many experimentation programs fail - and what to do to prevent that.
Experimentation has the ability to rapidly transform businesses and drive exponential growth. If you'd like to learn more about Jeremy's work, be sure to check out his company: https://www.conversionguides.com/
Alex McEachern is a retention enthusiast that heads brand marketing at Loop Returns. Before that, he spent time helping grow Smile.io's industry-leading loyalty software and even owned his own Shopify store! He'll be talking about retention marketing fundamentals, how to craft a successful loyalty program, as well as how to use returns to your advantage in eCommerce.
Russell Dawson is an email marketing veteran, with over a decade involved deeply in the technical components of email. In this episode, we discuss. - Authentication of your I.P and how it affects deliverability - Segmentation strategies for bringing inactive subscribers back into your engaged segments - The benefits of a shared IP vs dedicated sending domain - How to measure success with email metrics in a post-iOS15 world. Find out more about email marketing, deliverability and iOS 15 here: https://www.magnetmonster.co.uk/blog
Blake Imperl is the head of growth at Tone, a conversational SMS platform that was recently acquired by Attentive. In this episode, Blake draws on his experience both in the SaaS space and previously as head of retention for an agency where he was responsible for developing lifecycle marketing strategies focused on retention for D2C Shopify brands. He shares: - How to adopt a conversational marketing approach into your strategy - The best ways to use SMS marketing for D2C brands - Touchpoints in the customer journey where a conversational approach can be most effective Learn more about Tone here: https://tonemessaging.com/
Jeremy Horowitz is the co-founder of Messenger Mastermind, an SMS Marketing Agency, and also the Director of Marketing at Daasity, a D2C Analytics platform.
Jeremy has a huge amount of experience in nearly every department of the eComm ecosystem.
In this episode, Jeremy discusses:
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The most important metrics for predictable, healthy growth in eCommerce that every brand needs to be focused on
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How iOS 14 & iOS 15 will change the landscape for D2C brands
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His favourite brands that are crushing it in eComm at the moment and what they're doing well
You can learn more about Jeremy's work at Messenger mastermind here: https://messengermastermind.co/
Barry Kerrigan is the Managing Director at Kerrigan's Craft Butchers.
With 5 offline retail locations in Ireland, they've established themselves as one of the premier destinations for high-quality fresh food produce in Ireland with their base located in Dublin.
In 2016, Barry took the business online, recognising a gap in the market for high-quality fitness foods that still tasted great and were packed with flavour.
Learn more about Kerrigans here: http://kerriganmeats.ie/
Barry Kerrigan is the Managing Director at Kerrigans Craft Butchers. With 5 offline retail locations in Ireland, they've established themselves as one of the premier destinations for high-quality fresh food produce in Ireland with their base located in Dublin. In 2016, Barry took the business online, recognising a gap in the market for high-quality fitness foods that still tasted great and were packed with flavour. Learn more about Kerrigans here: http://kerriganmeats.ie/
Masood Akbarzai lives and breathes the study of algorithms. With extensive knowledge of Facebook, Google, Youtube and LinkedIn Ads, he's been engrossed in the practice for over 10 years now. In this episode of eCommerce on Fire, Masood shares his predictions for the future of eCommerce in light of the recent iOS 14 privacy updates and where he sees the future of paid advertising heading. Masood is also the founder of Business Intel Pro, a digital marketing consultancy & agency that works with top talent from around the globe and serves eCommerce and B2B clients with a raft of digital solutions. Learn more about Business Intel Pro here: https://businessintelpro.com/ Learn more about email marketing for eCommerce here: https://www.magnetmonster.co.uk/
At the age of 21, Sean Edwards got the opportunity of a lifetime to bring Icelandic fish oil powerhouse Lýsi to the United States. It's something he's grabbed with both hands and turned into a great success story.
In this interview, Sean discusses:
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How their liquid fish oil has disrupted the conventional capsule fish oil market
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How his business was turned upside down with covid due to store sampling not being possible and how they pivoted to their online strategy
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Why he loves selling on Amazon & Shopify and the core differences between the two and how he approaches them
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The importance of knowing your numbers back to front to make more strategic
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and profitable - business decisions
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His advice to other entrepreneurs in eCommerce on product-market fit and finding your value proposition.
Learn more about Lýsi here: https://lysi.us/
Glam Wax is one of the UK's fastest-growing fragrance companies.
In just over 2 years, CEO & Founder Christie Stapleton has moved from her kitchen apartment to over 3,000 sq ft of facilities to accommodate the demand for her homemade wax melts and candle ranges.
In this interview, Christie discusses:
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How she sold over 150 products over a couple of days which allowed her to see a clear product-market opportunity and fit
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Using Instagram influencers to grow the brand
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Why Glam Wax is investing in organic SEO for long-term results in light of the new iOS 14 privacy updates potentially harming their acquisition strategy
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How Glam Wax approaches its Facebook & Google Ads strategy with low ticket items and increases their Average Order Value (AOV) with upsells and Shopify apps
Learn more about Glam Wax here: https://glamwax.co.uk/
Juliana Jackson is the Chief Evangelist at Omniconvert and one of the leading pioneers of Customer Value Optimization (CVO) which she claims needs to be the focus for eCommerce brands to succeed in today's immensely competitive market.
In this episode, Juliana covers:
- Why the traditional eCommerce growth formula is flawed
- Which metrics to track for eCommerce success
- Why she's obsessed with Customer Lifetime Value leading to the nickname "The CLV Lady"
- The importance of the CLV:CAC ratio
- Why RFM segmentation matters
- How to blend Qualitative Data with Quantitative Data to enrich the customer experience
Benjamin Davis is the CEO of TryNow, Try Now, Buy Later software for Shopify Plus brands.
After directing a D2C fashion brand, Benjamin spotted a gap in the market for a Try Now Buy Later model and decided to create a software solution for his problem.
Similar to how Amazon Wardrobe works, TryNow helps the customer to experience the product before actually investing in it leading to increased conversion rate, average order value and consumer confidence.
In this episode, Benjamin discusses:
- How TryNow helps brands increase CR, AOV & ROAS
- Why a Try Now, Buy Later model can help reduce the need to discount and improve profit margins for your brand
- The key objections to the Try Now, Buy Later model and why you shouldn't fear them
- Why returns aren't the worst thing in the world for your brand and how to embrace them
- How the best brands will win out in the long-term by embracing this business model
Gen Furukawa is the co-founder at Prehook, an interactive quiz SaaS tool for Shopify stores.
Prehook’s interactive quizzes help you create amazing experiences for your Shopify store, so you can capture more leads, personalize the shopping experience, and grow your eCommerce sales.
In this episode of eCommerce on Fire, Gen discusses:
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The fundamentals of a strong quiz for your store
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How to avoid "Quiz Fatigue" for your audience
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How to leverage quizzes to personalise experiences for your customers in follow-up emails and product recommendations
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How quizzes can help segment your audience and provide more granular retargeting campaigns
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Future benchmarks on quizzes and how he's working to unravel data for brands Learn more about Prehook here: https://prehook.com/
Tyler Sullivan is the founder of BombTech Golf and the email marketing agency Ecomm Growers.
In this episode of eCommerce on Fire, he shares with Adam:
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How he uses systems to scale his businesses
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His favourite marketing channels for growing BombTech
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His two "Ah-ha!" moments that led to his two businesses
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How he went into business with his best employee from BombTech
Find out more about BombTech Golf here: https://www.bombtechgolf.com/
Silvia Del Corso, founder @ PinkSEO Marketing shares her insights into how SEO is evolving and what e-commerce merchants can do to win with the platform in 2021 and beyond.
Silvia discusses:
- How to use Pillar Content to drive traffic to your eCommerce store
- The 3 fundamentals of SEO: clean code, quality content, and site speed and how it effects performance
- How to use a blog to generate inbound traffic to your website
- The best SEO hacks and strategies to drive growth in 2021 and beyond
- How algorithm changes can impact your store and how to prepare to weather the storms
Find out more about Silvia's work at https://www.pinkseo.marketing/
We're joined by Kasia Migas and Zach Priest at Loyalty Lion to discuss how to create a loyalty program that engages your customers and drives lifetime value.
We cover:
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The fundamentals of a successful loyalty program
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How to hit the ground running with a loyalty program for your store so that customers can understand it quickly
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Best loyalty events to triggers email flows with and build campaigns around
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Some of the best eCommerce brands now using loyalty programs to drive lifetime value Learn more about Loyalty Lion here: https://loyaltylion.com/
One of the most disruptive speakers in eCommerce right now, Jon Ivanco joins Adam to share his opinion on the state of our industry in 2021 and why most conventional marketing metrics and KPIs are bullshit and affecting our ability to build brands for the ages.
Jonathan discusses:
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Customer journey vs Company journey
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Why eCommerce is fucked up right now and needs a drastic change for businesses to survive
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How to stand out in a commoditized space
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How to leverage owned marketing in a way that drives LTV and customer experience
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Why co-marketing is such an underutilized feature in eCommerce and how to approach it in your post-purchase journey
We spoke to the CEO of Privy, Ben Jabbawy, on how he created the #1 app on the Shopify store. Privy is an email marketing tool for eCommerce stores with a suite of tools to help with conversion include pop-ups, email & SMS. Ben talked about the following:
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The best ways to set your pop-ups to convert first-time visitors
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The biggest email marketing (and SMS marketing) mistakes brands make
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The brands he's most excited about in eCommerce in 2021
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What the biggest trends in eCommerce are going to be in 2021
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How Privy can help your store reach its first $1million in sales
Learn more about Privy here: https://www.privy.com/
Lisa Popovici, co-founder of Cartloop discusses the power of conversational marketing via SMS and how her start-up Cartloop is powering eCommerce growth with this unique approach to abandoned carts.
In this episode, Lisa shares:
- Cartloop's unique approach to SMS marketing that isn't invasive and focused on a conversational approach to the consumer
- The best SMS abandoned cart strategies
- How to combine SMS & email harmoniously for best results in eCommerce
- Cartloop's case studies to date and how they've rapidly grown the revenue of the brands they've worked with
Facebook Ads expert and founder of Rainy City Consulting Peter Carter discusses the state of play with Facebook Ads in 2021.
We cover:
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- Newbie to FB Ads for Ecomm: where should I start and what are the keys to success? ]
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- Facebook ads as an 'ecosystem' - how does this look?
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- How can you create high-quality creatives on a budget for FB Ads?
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-I've heard you talk about 'pre-selling' - how does that work?
- Blended ROAS and why it's important
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- What does the future look like for FB ads?
Omniconvert CEO Valentin Radu discusses the importance of Customer Value Optimization on the eCommerce on Fire podcast.
Valentin shares why:
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The LTV:CAC ratio trumps all in e-commerce
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The Net Promoter Score (NPS) and how to use this in a conducive way to grow your business by surveying your customers
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Best ways to increase CLV and decrease CAC
Justin Butlion is a Business Analyst and expert in Analytics & Data. He's also the founder of https://projectbi.net/
Justin previously headed the performance marketing division for Yotpo in Israel, one of the fastest-growing SaaS companies in the world.
In this episode of eCommerce on fire, he covers:
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Solving the riddle of attribution for eCommerce companies
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How to monitor key metrics when scaling your store to ensure it's sustainable
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Strategies to enhance Customer Lifetime Value
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How to not dwell on data in your business and make it actionable
We sat down with Alex Stark, co-founder of Ogee, a luxury skincare brand in the e-commerce space: https://ogee.com/ Alex discusses with Adam:
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How he entered eCommerce with his two co-founders with zero experience in the space
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His struggles at the beginning with a custom-built website that didn't perform as he wanted it to.
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Why migrating to Shopify allowed them to scale
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How to avoid being burnt by freelancers, gurus and agencies and find competent people to help scale your business
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His favourite marketing strategies that have helped Ogee grow
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Ogee's Facebook/Instagram ads strategy ...& how he was captured by pirates in his previous career!
Listen to hear the rest ;-)
Obvi CEO & Co-Founder Ronak Shah sits down with Magnet Monster Co-Founder Adam Kitchen to discuss building a D2C collagen supplement brand.
Ronak shares:
-How his agency background helped him launch his e-commerce brand
-How he uses surveys to create new products and flavours for Obvi's growing product range
-How Facebook Groups have helped create a core community to propel the brand's mission statement forward
-How Obvi uses email marketing & SMS Marketing in a harmonious manner to nurture customers and increase lifetime value
-His preferred tech stack for growing Obvi on Shopify