Shine Online with Ellie Swift: Recent Episodes
Ellie Swift
Hosted by Marketing & Mindset Coach, Ellie Swift, this podcast is designed to help you connect with your clients, create life changing results in your business, and shine neon-bright online.
In this solo episode, I'm sharing the three specific changes I'm seeing my most successful clients make to their content and messaging when they're selling a mastermind or high-ticket group programme.
I've been learning a lot from other creators this year, and it's made me realise there's a massive difference between content that performs and content that actually sells a high-ticket offer. I walk you through the Maslow's hierarchy analogy I use to think about the mastermind buyer, and the exact three shifts you need to make if you want your content to position you as the authority who can lead them somewhere.
In this episode we cover:
— Why a mastermind buyer is a fundamentally different type of buyer (and the Maslow's hierarchy analogy I use to explain it)
— Change 1: why your content needs depth and context, not just quick tips
— Change 2: why your content needs to show your personal journey, including the pain points
— The elevated, nuanced pain points your ideal client is actually lying awake with
— Change 3: why your content needs to demonstrate leadership and an actual point of view
— The creators I've been learning from this year, including Jun Yuh and Jessi Jean's Yap Challenge
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
In this solo episode, I'm taking you inside Q3 — what I'm prioritising, focusing on, and upgrading across my life and business as a seven-figure founder.
I want to start with something I've been sitting with all year: the strange duality of feeling like I've truly got everything I've ever wanted, while also realising that arriving doesn't feel the way you'd expect. I share the concept of the "arrival fallacy," why growth is the antidote to feeling stagnant no matter what season you're in, and the three specific areas I'm focused on this quarter — across health, identity, and business.
In this episode we cover:
— The "arrival fallacy" and why having everything you wanted doesn't feel how you'd expect
— Why evolutionary theory says we're built to keep growing — and what happens when we stop
— A real example of messing with something in your business that isn't actually broken
— Why this isn't about hustle — and what growth looks like in a season that needs more rest
— The 3 things I'm upgrading this quarter: hormone health, owning the "creator" identity, and a new marketing funnel for the Mastermind Model
— Why self-identification always comes before the results
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
In this special joint episode, I'm sitting down with the incredible Vix Meldrew — founder of Volume and an absolute expert in memberships, events and building powerful communities — to talk about exactly how we're both rethinking group coaching in 2026.
We dive into the biggest ways we're shifting how we deliver group programmes, masterminds and memberships this year — from why your clients' time is more precious than ever, to blending memberships and group programmes for better retention, to what it actually means to move from information to transformation as AI changes everything.
And stick around till the end, because we've got something special to share that we've been teasing the whole way through.
In this episode we cover:
— Why your clients' time is the most finite resource they have — and how to build programmes around that
— How to create real community and connection without adding more to your calendar
— Why the "recurring revenue rollercoaster" burns coaches out — and the hybrid model that fixes it
— Why retention might be the most untapped conversation in online business right now
— What it actually means to move from teaching information to creating true transformation
— How AI can help you do deeply personalised, "unscalable" things at scale
— Why building tools and templates beats adding more content, every time
— The free live workshop Ellie & Vix have been teasing all episode — AI Unrivalled
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
In this solo episode, I'm breaking down the ONE thing I truly want you to take away from Nici Sweaney's story — because since we posted those two episodes, I've been having so many conversations where people are taking away the wrong lessons.
Yes, Nici just went from a $1.5 million launch to $2.5 million in the last two months. But if you're sitting there thinking the secret was zero ad spend, or that memberships are the model, or that you need to pivot to AI to win right now — I want to stop you right there.
In this episode we cover:
— Wh $2.5M in 2 months doesn't mean what most people think it means
— The 3 things I don't want you to hold onto from Nici's story
— Why Nici not using paid ads makes her a unicorn — not a blueprint
— Why a membership is not the model for everyone and how Nici actually chose hers
— Why you absolutely do not need to sell AI to win right now (Jessi Jean's $7M is proof)
— The ONE real takeaway: one offer, one business model, one marketing strategy
— Why the 1-1-1 framework creates compounding focus, data and results
— The question I want every coach and consultant to answer before Q3 and Q4
— The free revenue calculator tool to help you map it all out
RELATED EPISODES — Nici Sweaney's $1.5M Launch:
Part 1: https://www.buzzsprout.com/2593652/episodes/19382672
Part 2: https://www.buzzsprout.com/2593652/episodes/19415896
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
In this solo episode, I'm diving into something I've been stress testing behind the scenes for the last six to twelve months inside my work with six, multi-six, seven and eight figure founders — and it's the conversation I keep having on repeat.
How do you become truly uncopyable as a high ticket coach in 2026? Not just different on the surface, but magnetic at a level that no one — not even AI — can replicate. I'm sharing the three specific things that create that, and the work I've been doing with clients to help them find and own their uncopyable edge.
In this episode we cover:
— Why 2026 is a leadership vacuum and what that means for your business right now
— Why AI copying your framework is happening on mass — and what actually protects you
— The trifecta that makes you a true category of one in your niche
— Part 1: Your story — how to extract the pieces that make you inherently different to anyone else in your space
— How I realised I was presenting as just another business coach — and the moment that changed everything
— Part 2: Your positioning statement — the one line that makes people say "she's exactly who I need"
— Why a longer bio makes you less memorable, not more
— Part 3: Your embodied signature framework — and why your clients can feel the difference between lived experience and pieced together knowledge
— Why yapping videos and video podcasts are winning right now and what that means for you
— The free revenue calculator to map out your path to monthly recurring revenue
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
In part two of my conversation with Nici Sweaney, we get into the full breakdown of her $1.5 million launch — every number, every decision, every behind-the-scenes moment that made it possible.
This is the episode I've been so excited to share with you. Not because of the result — although it's extraordinary — but because of everything that went into it. The product build, the organic growth strategy, the messaging, the mindset going in, and what it actually felt like to be halfway around the world watching it unfold in real time. This is what scalable freedom actually looks like.
In this episode we cover:
— How Nici rebuilt her entire business from scratch in March before the launch
— Why she pivoted the masterclass topic just three weeks before going live
— The product-first philosophy that drove every decision — including shutting the business down for two weeks
— Growing from 6,000 to 11,000 email subscribers in two weeks with zero ad spend
— How 5,352 people registered for a free masterclass — when the goal was 1,000
— The 100% organic launch strategy: what she actually posted and how often
— The mindset shift that changed everything: downgrading the goal from 100 members to 40
— The moment Ellie knew it was going to be massive — before Nici had any idea
— Checking the numbers on the morning of a 3,000-person keynote
— The phone call to Tom from a hotel taxi line: "We've just made $1 million"
— Cart close in South America — and the final number that changed everything
— What a $1.5M launch actually cost to run (the answer will surprise you)
— A $160K day — made while sleeping in, going to the gym and having champagnes at a speaker dinner
— What the real transformation of this launch was — and it wasn't the money
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I am so incredibly excited to introduce you to Nici Sweaney — AI powerhouse and my incredible client. Nici is Australia's Female AI Leader of the Year, was featured on the Forbes Women list, and in June 2023 launched the first round of AI Her Way. Within six months — while still working a full-time job and raising four kids — she'd hit six figures. Today, she's tracking past $2 million a year with no full-time employees and a four-day workweek.
Nici and I started working together six months ago, and during that first six-month period, she went on to have a $1.5 million launch from her membership program. I wanted to bring her onto the podcast to talk you through that entire process — her mindset, the strategy, the messaging, the marketing — and the very real, very human story behind how she got here.
This is part one of a two-part series, and I know you're going to love it.
We covered:
— How Nici went from earning $33K a year in academia to building a 7-figure AI business
— Why she nearly abandoned the idea before it even started
— The scarcity "yes" trap and what saying yes to the wrong things actually costs you
— Quitting her job on a phone call and what happened immediately after
— The moment she had to choose one business model and fully commit
— Why she chose a coach based on values, not just results
— How she used AI to build her own personal coaching council
— What a coach's real job actually is (hint: it's not what most people think)
— The membership model she almost talked herself out of — and why she's glad she didn't
Join Nici’s FREE MASTERCLASS — How AI Ran Nici's $1.5M Launch:
https://go.aiherway.com.au/masterclass-june-2026
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
In this episode, I'm sharing the three money beliefs that have genuinely supported me to generate $100K+ months inside my business — and honestly, these are conversations I find myself having with clients constantly right now.
Whether you've been feeling the noise of budget changes, market shifts, or collective fear around the economy — this episode is your reset. I want to take you back to what actually drives income in your business, and it's not the market.
We covered:
00:00 Why I recorded this episode (and what triggered it)
01:32 The free resource I'm sharing at the end — don't skip it
03:30 Money Belief #1 — My income is set by my beliefs, not the market
05:00 Why tapping into market fear gives your power away
05:51 How recessions are fuelled by the fear of recession
06:41 Radical responsibility and what it actually feels like
07:41 Money Belief #2 — There is so much money in the world
08:44 Why more money in the hands of women changes everything
10:30 The gap between what you say you want and what you actually believe
11:16 How I had to realign my money beliefs at every stage of growth
12:32 Money Belief #3 — Scarcity is a story, abundance is a choice
13:05 The money stories I grew up with and how I broke free from them
14:46 How to act as though you are already in overflow
16:14 The $9,990 first course launch that made me feel like the wealthiest person alive
17:35 Scarcity vs abundance through the lens of a first launch
18:55 Tuning out the noise and coming back to your centre
19:16 The free revenue calculator — how to run your numbers
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
In this episode, I'm taking you inside a 7 and 8-figure business retreat I attended in Malibu — inside a $20M house owned by Skrillex — where I walked away with six game-changing takeaways that are reshaping how I think about AI, originality, nervous system health, and community in 2026.
If you've been feeling behind on AI, burnt out from over-caring about your clients' results, or wondering how to stay original in a world full of copy-paste businesses — this episode is exactly what you need to hear.
I covered:
00:00 Why Ellie attended a 7 & 8-figure retreat in Malibu
00:35 Who hosted the retreat and why Danielle Canty
04:23 Takeaway 1 — The AI opportunity nobody is talking about
08:05 Takeaway 2 — The real reason coaches are stressed (Aggie's mic-drop moment)
10:31 The 50/50 coach-client dynamic that will change how you coach
11:44 Takeaway 3 — The best biohacking tool isn't what you think 15:52 Takeaway 4 — Your originality has never mattered more
18:05 The ChatGPT story that proves your framework alone isn't enough
20:08 The Uncomfortable Code workshop
20:51 Takeaway 5 — Why workshop funnels are still winning in 2026
23:43 Takeaway 6 — Community is the ultimate differentiator
25:57 The in-person retreat CTA + waitlist
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
In this solo episode, I'm taking you behind the scenes of Swift Ventures in 2026 — the wins, the honest shortfalls, what's next for the business, and a personal life update that's closer to my heart than anything else.
If you've ever wanted to sit on the couch with a 7-figure coach and hear exactly what's working, what isn't, and what trade-offs are actually required to build a business and a life you love — this is that episode.
We covered:
00:00 Welcome back — why solo episodes matter 01:06 Word of the year: Leverage and what it really means
03:53 What's working in 2026 so far
04:39 $600K in 5 months & 95% mastermind retention
05:03 The in-person retreat that sold out in 30 minutes
06:34 Workshop funnels converting at 10–20%
08:23 Roasting herself — what hasn't worked this year 09:20 The podcast production reality check
10:13 Visibility on email and Instagram: the honest truth 11:31 The next 90 days inside the business 13:30 The real trade-offs of being a mum and a business owner
16:36 Sunny update — 23 months and blowing Ellie's mind daily
18:31 The US road trip to Napa (yes, with a toddler)
20:09 Post-breastfeeding & finally feeling like herself again
21:55 A message for anyone walking through the fire right now
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Fi Mims is a seasoned personal branding photographer and business coach who’s passionate about helping women step into their authority and build powerful, profitable businesses.
You’ll hear practical visibility hacks, insights on building deeper connections both online and in-person, and how Fi transitioned her business by blending personal brand expertise with smart systems.
We covered:
00:00 Defining visibility for clients
04:04 Navigating social media challenges
07:05 Social media mindset and strategies
12:24 Challenges with social media engagement
14:45 Helping clients invest in themselves
18:32 Why we love coaching
20:27 Adapting photography career with age
23:33 Building a supportive team
26:25 Building self-belief in business
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I sat down with a special guest, Janelle Wehsack, to dive deep into the world of masterminds for corporate women.
We explore the unique dynamics of marketing to corporate professionals, the nuanced challenges women face in group environments, and how to create safe, transformational spaces within masterminds. We unpacked proven strategies for fostering trust, the importance of referrals and confidentiality, and why more women are choosing to invest in mastermind experiences out of their own pockets. Plus, you’ll hear their top tips for anyone wanting to launch or grow group programs for ambitious corporate clients.
00:00 Finding value in masterminds
05:43 Sharing personal stories online
08:26 Ensuring confidentiality in groups
09:36 Opening up about personal struggles
13:18 Using the term mastermind
17:11 Coaching high-performing women
20:53 Importance of follow-up in networking
25:08 Encouraging women to join masterminds
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I sat down with Portfolio Career Mentor and future of work commentator, Julie Fedele, for a grounded conversation about the future of work - especially for women entrepreneurs.
We explore why the traditional doom-and-gloom narrative about the future of work misses the mark, and how technological change and AI are opening up new opportunities for flexible careers and personal agency, without getting stuck in gig economy traps. We spoke to how to monetise your expertise, why your value goes far beyond trading time for money, and the powerful role of personal branding and community in an evolving business landscape.
00:00 Future of flexible work trends
04:14 Future of work and AI impact
08:12 Balancing AI and human presence
13:18 Using new tech for efficiency
16:33 AI and historical parallels
20:06 Understanding personal energy patterns
21:14 Introduction to human design
25:44 Integrating new community roles
29:40 Multiple income streams overview
33:30 Inspiring future of work discussion
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
We’re diving into the all-important topic of role clarity within your business - especially when you’re collaborating closely with an Online Business Manager (OBM). Joining me is Nivek Harrison, who has been a driving force in my business as both OBM and co-coach inside our mastermind for the past seven years.
Together, we’re breaking down the exact division of responsibilities and exploring how we seamlessly co-coach to support our clients inside the Scalable Freedom Mastermind. We’ll share our systems, communication strategies, and the boundaries that allow us to work efficiently, move quickly, and deliver exceptional results for our clients.
You’ll learn:
00:00 Clarifying roles for project success
03:32 How we work together on funnels and launches
07:02 Working with a support coach effectively
11:17 Planning projects and setting timelines
12:33 How we organise and assign tasks
20:13 Managing client communications
26:45 Building trust in co-coaches
28:45 Practical advice on role delineation
If you’ve ever wondered how to effectively lead your team or want actionable insights into creating clearer roles in your business, this episode is for you!
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I interviewed online business veteran Kate Jefferies, a true expert with two decades of experience in digital entrepreneurship. We dove deep into the strategies behind creating profitable, sustainable businesses - focusing specifically on the dynamic relationship between low ticket offers and high ticket masterminds.
00:00 Introducing Kate Jefferies, and juggling parenthood and business
05:05 Balancing client interactions and personalised support
07:16 Importance of consistent revenue
10:55 Using low ticket offers for leads
14:25 Building authority for low ticket offers
19:05 Changing ad strategies over time
21:53 Ready-to-go customer strategy
24:07 Discussing high-ticket sales strategies
27:14 Using tech to identify buyers
31:20 Choosing and sticking with one strategy
33:07 The challenges of low ticket offers
If you’ve ever wondered how to design offers that not only attract buyers but also guide them naturally toward your most premium programs, this episode is packed with practical advice. Kate pulls back the curtain on her journey to launching a high ticket mastermind, shares what it takes to engineer effective low ticket funnels, and discusses how refining your offers can set the foundation for long-term business success.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I sat down with my Online Business Manager, Nivek Harrison, for an honest and practical conversation about setting up the most effective relationship with an Online Business Manager (OBM), a role that becomes absolutely essential as your business scales to six, multi-six, or even seven figures. We talked about our own seven-year journey together - sharing the lessons we’ve learned, the mistakes we’ve made, and what we would do differently if we were starting our partnership today.
00:00 The importance of a strong integrator role
04:20 The importance of clear job descriptions
06:55 Hiring and collaboration insights
11:10 Onboarding new clients and communication
14:47 Discussing the importance of relationships
17:59 Personal growth over seven years
20:36 The importance of relationships
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I sat down in Melbourne with my longtime Online Business Manager and co-coach, Nivek Harrison, for an intimate, behind-the-scenes conversation that feels more like a candid dinner chat than a formal interview. Together, we revealed what really goes on inside my mastermind-first coaching business - from hilarious calendar overshares to the power of boundaries, trust, and direct communication.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The traditional mastermind model is officially dead - and that’s actually great news for coaches, mentors, and consultants.
Outcome-driven masterminds are the ones that will succeed in 2026 and beyond, and they empower even those without big names or flashy networks to build profitable, impactful businesses that truly serve their clients and get results.
What You'll Learn:
00:00 The mastermind model explained
02:32 Is it a mastermind or group program?
04:54 Can a mastermind deliver better results than one-to-one coaching
06:35 How to scale your mastermind offer
The traditional mastermind model is dead, but the modern, curated, strategic mastermind is based on solving a problem for your clients. That's the model that I recommend for coaches and mentors - and the one that creates results in 2026.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I'm going to take you through exactly what I would do right now if I was scaling my mastermind from five to 50 people this year. I’m talking about the strategies and mindset to adopt if you want to bring more clients into your masterminds or group programs this year.
What You'll Learn:
00:00 Being a futurist in business
04:06 The sales system to scale your mastermind
06:27 Why live workshops work in 2026
07:01 Lead magnet & content strategy
Your next step is to create a workshop to sell your mastermind, and set your date in your calendar for next month because speed of implementation is key.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Are you secretly wondering if your mastermind business model is what's draining your energy - or if there's a smarter way to scale without burning out? I’m sharing what really causes exhaustion for coaches and consultants, and exactly how you can build a thriving mastermind business model that supports your biggest ambitions AND aligns with your personal life and goals.
What You'll Learn:
00:00 The real reason why you are exhausted delivering your mastermind
01:53 Too many calls? What to do instead
03:05 My 4-week mastermind cycle
09:30 High ticket does not mean always on
11:09 Boundaries, notifications and how we use Slack
13:18 Can your mastermind grow without you?
Take a look at what's feeling heavy, take a look at some of the reasons that I share in this episode, and consider where you can restructure your mastermind so that it’s way more congruent for you within your life, and also as an ongoing, sustainable, high-profit business model.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Thinking about transitioning your one-to-one coaching clients into a mastermind, but worried about losing them - or the depth of transformation you provide?
I’m sharing the exact process that’s allowed me to successfully move my clients into masterminds, without sacrificing results or relationships.
What You'll Learn:
00:00 Full with one-to-one clients? Start here
01:22 The video I sent to move 20 of my clients from 1:1 coaching to a mastermind model
02:17 The mindset shifts in transitioning to a mastermind model
04:29 The strategy of moving people into your mastermind
06:12 You lose clients if they think you’ve stopped caring
You don’t lose clients from evolving your offers. You lose them if they don’t feel cared for. When you center their desired outcomes, most clients will gladly evolve with you.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I’m diving into the real reasons so many masterminds never make it past their first year - and how you can avoid those pitfalls.
I share exactly why designing for scale doesn’t mean you have to offer less, care less, or lose those incredible client outcomes. What it does mean is being smart about containers, rhythms, and the way clients access support - so you don’t burn out, you don’t feel resentful, and you don’t have to break what you’ve built when it’s time to grow.
What You'll Learn:
00:00 The Reason So Many Masterminds Don’t Survive Year One
01:28 What Are You Scaling Towards?
03:40 Building For Scale
04:55 Starting Your First Mastermind? Start Here
I invite you to take a step back with me and think about the revenue and lifestyle you’re truly craving, then build from there so that hitting those goals isn’t just wishful thinking.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
In 2026 it’s essential that we focus on what AI can’t replicate - your lived experience, unique industry judgment, and personal brand.
The episode also features a special segment with Dr. Nici Sweaney, a global leader in ethical AI. Nici delivers a future-focused wake-up call and actionable recommendations, emphasising how coaches must relentlessly automate the mundane to free up creative energy, and adopt AI tools for faster, high-impact program delivery.
What You'll Learn:
00:00 How to AI-Proof Your Online Coaching Business & Mastermind
01:27 You’re Never Going to Out-Produce AI
03:03 Selling Masterminds & Coaching Offers From Lived Experience
04:09 Ethical AI with Dr Nici Sweaney
06:39 You Need to Be Adaptive and Innovative
07:40 Using AI to Help Deliver Your Products & Programs
08:38 Your Business is a Repeatable System
2026 and beyond belong to those who adapt, innovate, and lead with what only they can offer. And if you’re listening to this, I know that’s you!
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Welcome to a new chapter of The Scalable Freedom Show. In this first episode of Season 2, I address a pressing question for many coaches and consultants: how do we ensure our businesses remain not just relevant, but profitable and resilient as AI continues to reshape our industry?
Having spent years building a seven-figure mastermind business and supporting hundreds of clients through similar journeys, I want to share the perspectives and strategies that are proving essential in this rapidly evolving landscape.
This episode is also a milestone as it marks our move to a video-first format, a decision I made strategically to reach more coaches - especially women - who can benefit from adopting a mastermind model. Research consistently shows the power of women-led businesses to drive collective progress, and part of my mission is to increase visibility and accessibility of these opportunities.
What You'll Learn:
00:00 Welcome to The Scalable Freedom Show
02:53 How we are going to AI proof our coaching and mastermind businesses
04:02 The mindset around AI for your business
05:09 AI is not going to replace YOU
07:04 Practical examples of leveraging AI
08:39 How to strategically AI-proof your coaching or mastermind business
11:21 Real human connection & community in the age of AI
13:50 The 5 main strategies to sell out your mastermind in 2026
If you want to position your mastermind or coaching business for sustained growth into 2026 and beyond, this episode is for you.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The Scalable Freedom Show is stepping into a new chapter. After years of audio-only episodes and the intimacy that comes with that, I’m taking you behind the scenes of a big shift we’re making this year. We’re moving into video podcasting, and in this episode, I share why now, and why it matters.
We talk about the real reason video is worth it, not because it’s trendy, but because it changes discoverability. Audio has been an incredible way to nurture this community and build trust, but video gives the show a new way to reach people who would never find us otherwise. It becomes a gateway into the business, while still keeping the same honest, conversational feel you’re used to.
I also share what’s actually changing and what isn’t. The audio episodes are staying exactly where they are, and you’ll still be able to listen as normal. We’re simply adding the option to watch on YouTube, and I’ll be honest about the learning curve that comes with speaking to the camera. You’ll hear how I’m setting this up behind the scenes with new systems, batch recording in a studio, and building something sustainable for this season of motherhood and business.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Playing it safe is out. This year, I’m challenging the old 'nice girl' persona and making space for honest, unapologetic thought leadership. Today, we kick off 2026 by talking about why being bold and clear is the only way to cut through the noise, especially as AI floods our feeds with more content than ever. It is time to stop people-pleasing and start saying what you really mean.
In this episode, I share why softening your opinions and diluting your message just to keep everyone happy is a thing of the past. I talk about the power of showing up as your true self, even if it means not everyone agrees. When you speak with authenticity and conviction, you attract the right people who genuinely connect with your message.
I also dive into what it really takes to stand out now. It is not just about sharing facts, but about offering your unique take and having the courage to say what others will not. I share a few questions to help you find your voice and encourage you to step into stronger thought leadership this year.
If you’re ready to stop blending in and start leading with your real voice, this episode will give you the spark you need to make 2026 your boldest year yet.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
2026 is here, and we’re not just making resolutions. We’re making moves. In this episode, I share the three big priorities guiding our business this year and why we’re focusing on execution with real energy and intention. If you want a behind-the-scenes look at what’s shaping our strategy, you’re in the right place.
First, we’re leveling up our content game. After years of playing it safe and being mostly reactive, this is the year for high-quality, attention-grabbing content that balances polish with real, relatable moments. I’m also bringing in extra help to make sure we don’t just keep up, but truly stand out.
We’re also making evergreen funnels effortless and putting a spotlight on in-person magic. That means refining every step of the client journey so it’s easy to buy from us, and creating more opportunities for genuine connection through live events. If you’re thinking about where to focus your own energy in 2026, this episode will give you plenty of inspiration and a peek at what’s ahead for us.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
As the year winds down, I’ve been reflecting on what I want next year to truly feel like. I’ve landed on one word that will shape everything I do in 2026. After a whirlwind 2025, where staying connected to my intentions was a challenge, I’m entering the new year with a clear and purposeful vision.
In this episode, I share why I’m focusing on making the most of what I already have, both in life and business. It’s not about adding more or pushing harder, but about using my existing resources, relationships and ideas in a way that multiplies their impact and creates more space for growth.
I talk about how I’m shifting from constant hustle to building on a strong foundation, refining our systems and protecting my creative energy. I also share what this looks like day to day, from repurposing content to bringing in more support, all with the goal of making what we have work harder for us. If you’re craving a more intentional and spacious year ahead, this episode is for you.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
Everywhere you look, people are talking about strategic planning and prepping for the new year. My approach this Christmas is the complete opposite. In this episode, I share why shutting down my business for two full weeks and stepping away from emails, Slack, and content creation is the smartest move I make for both my business and my sanity. After ten years in business, I know these breaks are absolutely essential.
I talk about the power of embracing white space and why doing less is sometimes exactly what we need. Between Christmas and New Year, I focus on real downtime. No planning, no batching, just intentional rest and letting my mind wander. I share how this space away from work is when my best ideas surface, inspired by Liz Gilbert’s thoughts on creativity and the magic that comes when we unplug.
I hope this episode encourages you to find what truly replenishes you and reminds you that sometimes, stepping back is the wisest thing you can do for your business and your creativity.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
As the year wraps up, I’m pulling back the curtain on what’s really been going on behind the scenes in my life and business. On the outside, life might look like a highlight reel. My daughter Sunny is thriving, my marriage with Che is stronger than ever and our home feels like a sanctuary. But beneath the surface, this year has tested me in ways I never saw coming, and I want to share the real, messy middle with you.
In this episode, I open up about the duality of motherhood and ambition, and how navigating ADHD, sleepless nights and shifting identity made every win feel a little harder earnt. I talk about what it took to let go of the pressure to do it all and how narrowing my focus to what mattered most, my family and keeping the business steady, helped me show up where I was truly needed. I also share how honest conversations with my inner circle have been a lifeline, and why embracing self-awareness became my anchor through the chaos.
If you’ve found yourself in the thick of it this year, you’re not alone. I hope this episode gives you permission to lower the bar when needed, be real about your struggles and find peace in the season you’re in. Here’s to meeting the waves of life and business with grit and grace, heading into 2026 with a little more perspective and a lot more heart.
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
I asked my OBM, Nivek Harrison, why she thinks our business is successful, and her answers shocked me. As the festive season rolls in and I'm deep into planning for 2026, I figured it was the perfect time to pause and reflect on what's already working. I've been trying to identify our strengths so we can really leverage them in the new year, and Nivek's perspective gave me three insights that I think will shift how you think about your own business too.
In this episode, I break down the three things Nivek said so quickly, straight off the cuff, as though she'd been sitting on the answers. First, we talk about moving fast with intention and why smart speed is completely different from reckless rush. I share how we know when to hit the gas on ideas that align with our strategy and when to park shiny distractions. Second, we explore decisiveness and why trusting your gut while filtering advice through what feels right for your business changes everything. The secret isn't to overthink or freeze with indecision, but to execute thoughtful actions quickly.
The third insight was about embracing the chaos and handling the many moving parts that come with running a business without making a fuss about it. I share the trick to knowing which issue is the top priority while accepting some messiness along the way, because business, much like life, isn't always tidy. This episode is about sharing what's worked for us so maybe it can help you too as you plan and dream big for the next year.
LINKS
Previous episode mentioned:BTS of my decision making process, taking action and being in the liminal space
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
The reason your mastermind isn't selling has nothing to do with your offer. You're targeting the wrong buyer. As we step into December, I want to share insights on something crucial for anyone selling a mastermind: understanding the right kind of buyer to target. So many people struggle because they're going after the wrong clientele, and it completely undermines their ability to sell effectively.
In this episode, I break down what I call the "high standard buyer" and why the premium buyer is often misrepresented in the online world. I explore the three key characteristics that make high standard buyers different: they make decisions from certainty rather than needing constant reassurance, they're investing in your leadership and vision rather than just outcomes, and they prioritise ROI and identity over emotional gratification. Understanding these distinctions changes how you communicate and market your mastermind entirely.
I also share practical strategies for converting the high standard buyer, including how to develop a tailored authority marketing and content strategy that grabs the attention of those already in your network who are ready to make a move. This isn't about having endless testimonials or being famous. It's about speaking clearly to the results you can achieve and evolving your approach as your ideal client evolves. If you've been struggling to fill your mastermind, this episode will shift how you think about who you're actually selling to.
LINKS
Workshop:5 New Mastermind Clients by Christmas
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
LINKS:
FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026
Connect with Ellie on Instagram: https://instagram.com/elliehswift
Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter
Watch on Youtube: https://www.youtube.com/@elliehswift
Keen to work together?
- Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
- Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom
You're doing all the right things to market your mastermind, but the sign-ups just aren't coming. The problem might not be your offer at all. If you're marketing your mastermind right now, whether it's launching in December or further ahead, this conversation is for you. Through my journey of building a sustainable business model, I've observed certain sneaky pitfalls that can inadvertently discourage potential clients, and today I'm bringing these nuances under the microscope.
In this episode, I break down four subtle ways you might be repelling people from your mastermind without even realising it. From blurry messaging that says everything and nothing all at once, to showing up with the voice of a coach rather than a leader, these patterns can make it harder for the right people to see the value you're bringing. I share what I've learnt about the importance of clear frameworks, confident presence and why leadership needs to take centre stage.
We also dive into the power of authentic thought leadership and why relying too heavily on the wisdom of others can make your message blend into the sea of existing ideas. I explore the tricky tightrope of needing clients without broadcasting desperation, and how shifting from urgency to exclusivity can completely transform your energy and the response you receive. When you address these subtle patterns, you naturally enhance your offering's allure and make it so much easier for the right people to join your mastermind.
LINKS
Workshop:5 New Mastermind Clients by Christmas
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Building audacious wealth in the online world requires more than just strategy. It demands vision, energy and an unapologetic commitment to authenticity. I'm so excited to introduce you to Nic Beegee, a woman who has completely redefined what's possible in online business. From food stamps and a $5,000 loan at 21 to building a multimillion-dollar media empire, Nic's journey is one of resilience, grit and unwavering belief in herself.
Today, Nic is a sober powerhouse, 14-times published author, founder and CEO of a multimillion-dollar media company, and the visionary behind Auralis, the world's only hardcover publication entirely dedicated to women in business. She's been featured in Forbes and Entrepreneur and is a leading voice in wealth energetics and feminine legacy. In our conversation, we explore how to harness authentic energy in your work, navigate the unknown with confidence and elevate your leadership to attract the clients and opportunities you truly desire.
We dive into Nic's approach to authenticity with intention, discussing how to discern which aspects of your story to publicly highlight and which to keep private in a digital age where oversharing is often confused with authenticity. Nic shares the distinct energetic shift between low-ticket offerings and high-ticket experiences, revealing how she creates spaces where transformation is genuinely felt, not just taught. We also explore what fuels her every day, which isn't a rigid blueprint but the endless potential that the unknown holds.
The conversation turns to the current landscape of online branding and why true leadership and authority shine through authenticity, a currency that simply can't be faked. Nic shares her advice for coaches and mentors looking to move beyond basic content strategies and elevate their leadership through personal mastery and genuine experience. This episode will challenge you to carve out your bold path to wealth and step into the unknown with bravery and authenticity.
Connect with Nic:
Website:https://www.auralismediaco.com/
Instagram:@nicbeegeeofficial
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
You're hitting those consistent 10K to 20K months and the business is humming along, but then a question creeps in: what next? Just because your revenue is steady doesn't mean you've achieved real financial security. Today, I sit down with Elise Aricheta, a certified financial planner who's spent over two decades guiding business owners towards creating true wealth beyond their businesses, to talk about what it actually takes to make your money work as hard as you do.
Elise shares her refreshingly honest take on building real financial security beyond just hitting revenue milestones. We discuss the fundamental need to separate personal and business finances, creating proper systems that support your growth as you scale and the clear roadmap for financial empowerment that starts with emergency funds and protection before moving into strategic investing. Elise also tackles when it's the right time to seek financial guidance and spoiler alert, it's probably earlier than you think.
We dive into managing the income rollercoaster that comes with entrepreneurship and how nailing down your minimum monthly needs changes everything. This conversation is about laying down financial roots that support both your personal and professional aspirations so you're not just accumulating wealth, but crafting a legacy that extends beyond your business revenue.
Key Takeaways:
• The difference between steady revenue and real financial security
• Elise's roadmap for building wealth beyond your business
• How to manage income fluctuations as an entrepreneur
• When to seek financial guidance and why it matters
Connect with Elise:
Website:https://elisearicheta.com/
Instagram:@elisearicheta
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I just got back from a retreat with some incredible seven-figure business owners, and I'm still buzzing from the experience. You'd think we spent the weekend dissecting groundbreaking strategies and the latest marketing tactics, but what truly struck me were the conversations we didn't have. Sometimes what's missing from the conversation tells you more than what's actually being said.
In this episode, I'm sharing three major topics that never came up at this retreat and why that matters for your business. From how these entrepreneurs think about the economy to their approach to strategy and revenue planning, the absence of certain conversations revealed a completely different mindset than what you typically hear in online business spaces.
This episode will challenge you to think about which conversations you're engaging in and whether they're actually serving the version of you that you're becoming. If you're ready to shift your thinking and surround yourself with the right kind of energy as you scale, this one's for you.
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
You're not stuck because your strategy is wrong. You're stuck because you can't stop looking at what everyone else is doing. I was at a business retreat last week with some incredible seven and eight-figure entrepreneurs, and this theme kept coming up in our conversations: how do we actually stay distraction-free in this hyper-connected world? In this episode, I'm sharing what came out of those conversations and why it might be exactly what you need to hear as we head into Q4.
I dive into why keeping up with the Joneses is honestly the biggest thing sabotaging our business growth, especially for those of us in the coaching and consulting space. That constant stream of everyone else's strategies and successes triggers fear, doubt and inadequacy that stops us from executing on what we already know works. I share the practical boundaries and systems I've put in place to manage this, including the specific tools I use to stay offline and how I've become really intentional about when and how I consume content. Plus, I share some brilliant approaches from other entrepreneurs who've cracked this code.
We also talk about why letting your data guide your decisions, rather than the latest trend on your feed, is absolutely crucial for Q4 success. When you're not constantly second-guessing yourself based on what someone else is doing, you have so much more mental bandwidth for the work that actually moves the needle. This conversation will help you think about what boundaries you need to create a distraction-free environment that lets your strategies actually flourish in this final quarter.
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Do conversion events still work for selling high-ticket offers? This question has come up twice in my membership this week alone, so I know it's weighing on a lot of minds right now. With ad costs climbing, attention spans shrinking and everyone jumping on the low-ticket funnel bandwagon, it's natural to wonder if conversion events like masterclasses, workshops or challenges are still worth your time.
In this episode, I'm busting the myth that live events are dead and sharing why they're still one of the most effective methods for selling high-ticket offers when executed properly. We’ll break down the three key reasons conversion events remain powerful for high-ticket sales: proximity and energy, the ability to collapse the decision gap and creating genuine urgency through live experiences rather than manufactured scarcity.
I share practical strategies for creating conversion events that work today, including focusing on micro transformations, building belief and conviction and leading with certainty. If you're planning a high-ticket conversion event or wondering whether they're still worth incorporating into your marketing strategy, I know this episode will give you just the clarity and direction you need!
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Self-sabotage is really sneaky. It disguises itself as logical thinking and reasonable caution but when it comes to building a sold-out mastermind, it's often the biggest thing standing between you and the growth you say you want.
I've had this conversation with clients more times than I can count and it’s definitely been something I’ve battled with myself. Brilliant coaches with solid strategies who somehow can't seem to get the sign-ups they want. The culprit? A deeply held belief that more members equals more responsibility, which equals more burden.
Today I want to strip away those layers and show you how to rewire this pattern. Because I've watched clients go from hosting small groups of 5 or 10 to managing thriving communities of 30, 50, or even 100. And they're not drowning. They're thriving.
Here are some practical steps to rewire the pattern:
- Name the Story: First, bring the hidden narrative to your awareness by acknowledging it. For example, maybe you're telling yourself that more clients mean more burden. Own it and then call it out.
- Find the Evidence Against It: Seek examples of others who have thrived with larger groups. Use them as your evidence that success with ease is possible.
- Redefine Holding Space: Understand that more clients doesn’t necessarily mean more hours. Scaling smartly doesn't require doubling your time for double the clients.
- Build Supportive Systems: As you grow, allow your expenses to support this, perhaps with additional coaches or structured systems, ultimately increasing profitability.
If you're at a crossroads and feeling reluctant to expand because of fears about time and energy, remember this: you don't need to shrink your desires for the sake of feeling safe. We're entering prime season for masterminds right now and it's the perfect time to build the expansive business model you actually want.
Start by acknowledging and rewiring those lingering stories and watch how quickly a sold-out mastermind can manifest when you're not unconsciously blocking it.
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m a big believer that launching or selling a mastermind can be the most easeful type of launch if you do it right. I've watched some of my clients achieve amazing results lately so today I’m sharing 3 things that are working for them right now. If you are launching or doubling down on promoting your Mastermind this quarter, this is the episode for you.
Know Your Numbers Inside Out
Success doesn't happen by accident. My clients who regularly achieve strong returns in their mastermind launches rely on clear metrics and realistic benchmarks. They know their conversion rates and plan accordingly, mapping out what 3%, 5%, or 10% conversion would mean for their business.
The difference between hoping for a good launch and creating one comes down to this clarity. When you know exactly how many leads you need to hit your revenue goal, you can reverse-engineer the entire process.
Build Consistent Lead Flow Through Conversion Events
There’s no one size fits all, but if I was to recommend a strategy to get more people inside your mastermind, it would be to harness the power of a conversion event.
Conversion events like webinars, workshops, masterclasses provide a really structured way to engage potential clients, establish your authority and build trust before the sale conversation even begins.
Turn Client Results Into Your Marketing Engine
When it comes to content strategy, my clients have been using their client experiences and results to do the heavy lifting… and it’s working. Sharing authentic transformations positions you as the authority in your niche far more effectively than talking about your credentials ever could.
When potential clients see real case studies, testimonials, and consistent success stories, they begin to see you as the definitive leader in your field. Creating authority content like this illustrates why your mastermind is the only place where those transformations will happen.
Q4 is such a fun and exciting time in business and launching a mastermind in this season is honestly the ultimate opportunity. The market is ready, the energy is there and with the right strategy, I know you can create something truly exceptional that sets you up for an incredible year ahead.
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Running a virtual team comes with its own unique set of challenges, but when you get it right, the results can be truly rewarding. I had a really inspiring conversation on this topic with Emma Campbell recently and I'm so excited to share this conversation with you. Emma Campbell is a performance and culture coach with over 12 years experience in leadership and culture, a background in HR, and qualifications in performance, coaching, psychology, and business. For more than a decade, she has coached leaders of six, seven and eight figure startups to expand their mindsets, uplevel their leaders and scale their teams.
One thing Emma and I completely agreed on is that strong relationships remain the foundation of everything, even in virtual spaces. Whether you're working with virtual assistants, online business managers, or a full remote team, creating an environment where people feel safe, seen, and appreciated isn't optional—it's essential. Emma really emphasised how clearly defined values are vital for creating positive team culture—it's not enough to just have them written down somewhere, you need to embody those values in your daily interactions.
Our conversation highlighted the necessity of robust communication and having the courage to provide feedback in real time. So many challenges arise when difficult conversations get avoided, which only leads to misunderstandings that could have been prevented altogether. Creating psychological safety—where team members feel comfortable speaking up and sharing their thoughts honestly—is what separates high-performing teams from the rest. At Swift Ventures, we rely heavily on asynchronous communication in Slack to keep everyone connected without drowning in unnecessary meetings.
Throughout our conversation, Emma and I both agreed that embracing vulnerability is critical for effective leadership, especially in virtual settings. Sharing our human side—not just our strengths—builds a solid foundation of trust that you simply can't fake. By focusing on genuine relationships, clear values, honest communication, and vulnerable leadership, you can cultivate teams that don't just perform well, but actually thrive.
Connect with Emma Campbell:
Website: https://www.emmacampbell.com.au/
Instagram: https://www.instagram.com/emma_lou_campbell
The Purposeful CEO Podcast
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Quick cash launches are everywhere right now. Launch a program, make some money, then quietly shut it down a few months later when it becomes too much to handle. Fresh off my own exciting launch, I heard the story of a fellow entrepreneur who launched a mastermind purely for quick cash, only to close it soon after because it felt overwhelming and unsustainable. Today, we’re exploring why this approach is actually making running your business unnecessarily hard.
I break down why building with a 'quick cash' mindset without considering long-term viability often leads to burnout and a cycle of starting and stopping that leaves you exhausted. We explore the fundamental mindset shift required to view your programs as long-term assets rather than temporary financial solutions, including how to anchor into your vision and consider how your offers fit into your overall business model. I also share why proper planning, clear targets and thinking big are essential for creating offers that thrive sustainably over time.
The episode covers how to build with the future in mind, focusing on client retention and lifetime value rather than just the initial sale. We’ll talk about the importance of alignment between what you're offering and where you want your business to go, and how to transform what's often a quick fix into a cornerstone of your business that provides both stability and freedom. The goal is creating something that feels seamless, saves you time and supports your clients without unnecessary strain on you.
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
If you've been feeling burnt out from one-to-one work, struggling to scale your current mastermind, or wondering if there's a better way to create predictable revenue without working around the clock, this conversation is exactly what you need. With September's fresh-start energy and Q4 approaching, it's the perfect time to explore whether joining the Mastermind Model program could be your next strategic move.
In this episode, I break down why the Mastermind Model is so resilient in today's shifting coaching landscape, especially as AI handles more basic client needs and lead costs continue climbing. The beauty of a well-crafted mastermind is that you don't need thousands of followers—you can lead a group of 30 passionate people and generate over $50K monthly, and it's happening for clients every day. I share insights from working with over 200 business owners in the Mastermind Model program, from complete beginners to established players, all making the shift from reactive to proactive business building.
We'll cover what you actually get when you commit to this program, including the step-by-step frameworks, systems and strategy to create something uniquely yours that sells itself and keeps clients coming back. I also explore The Mastermind Society community and the support system that comes with making this transition. Most importantly, I help you get crystal clear on whether this model is right for you—because whether that's an enthusiastic "yes" or a confident "not for me," both decisions are powerful and will guide your next strategic move.
The Mastermind Model Results
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
We're back for Part 2 of my conversation with Nivek Harrison, our incredible online business manager and longtime co-coach here at Swift Ventures. If you haven't already caught Part 1 of this conversation, make sure you go back and have a listen because there was some absolute gold in there.
In this second half of the conversation, Niv and I continue to discuss what co-coaching looks like day to day at Swift Ventures, Niv shares some broader thoughts on AI integration and building trust within the team. We also discover a few more insights into Niv's daily rituals as a co-coach and how she manages her energy in the throws of a busy schedule.
We dive into the human element of coaching in an AI-driven world, exploring why empathetic support can never be replaced by technology and how our clients use AI for basics but come to us for strategic, complex, and deeply personal guidance.
The conversation covers the importance of trust and ownership in co-coaching relationships, including why your co-coach needs to be genuinely invested and care about the business as much as you do.
Niv shares her personal rituals and boundaries for managing her energy, plus how the flexibility of the mastermind model allows us to adapt to real life while maintaining high standards. We also explore the concept of circular leadership in today's fast-moving business environment and how learning alongside clients has become more valuable than trying to stay five steps ahead.
Key Takeaways from This Episode:
- AI handles the basics but human co-coaches provide irreplaceable nuanced, empathetic support
- Trust and ownership are essential. Co-coaches must feel invested and care about the business as much as you do
- Establish rituals and boundaries to protect your energy so you show up recharged for clients
- Hire for specific strengths and complementary skills rather than trying to know everything
- Everything in co-coaching comes back to trust and communication
Co-coaching at Swift Ventures has made our business stronger, our client experience richer and the journey a whole lot more fun and rewarding. I know you’re going to love this conversation.
Connect with Nivek Harrison:
Instagram: https://www.instagram.com/thevirtualchapter/
Podcast:Effortless Online Systems
Connect with Ellie:
Doors are NOW OPEN for The Mastermind Model ellieswift.com/model
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I'm bringing back your absolute favourite guest, Nivek Harrison, for a special 2 part series. Niv is our incredible online business manager and longtime co-coach here at Swift Ventures and we're peeling back the curtains on how we co-coach in the Scalable Freedom Mastermind, what it practically looks like behind the scenes and how we work together to serve our clients in the best possible way.
Niv and I have completely different skillsets which makes our dynamic really special and something that I absolutely cherish. If you've been curious about adding a co-coach to your mastermind or wondering how the dynamics actually play out behind the scenes, this conversation is for you.
We talk about the foundation of successful co-coaching, which starts with values alignment paired with complementary strengths. I share why you don't want a carbon copy of yourself as a co-coach and how different perspectives actually serve your clients better. We explore the crucial role of trust in co-coaching relationships and why giving your co-coach freedom to anchor into their leadership creates the safe, supportive environment clients crave.
The conversation also covers how to handle disagreements constructively, removing ego from the equation to focus on what's best for the business and clients. We address the common concern of "what if my perfect co-coach leaves?" and discuss how to integrate their expertise without making them the cornerstone your mastermind depends on.
Key Takeaways from This Episode:
• Find a co-coach with complementary strengths, not someone who's a carbon copy of you
• Trust is the foundation—give your co-coach freedom to lead in their expertise
• Handle disagreements with clear communication and remove ego from the situation
• Always come back to what's best for the business and client, even if personal opinions differ
• Integrate co-coach expertise as enhancement, not as the core foundation of your mastermind
• Your mastermind must be able to thrive even if your co-coach moves on
• Stay actively present as the lead coach to maintain the integrity of the client experience
• Robust systems and documentation are essential for seamless co-coaching collaboration
If you're considering adding co-coaching to your mastermind or wondering how to make the dynamics work effectively, remember that it starts with finding someone whose strengths complement yours and whose values align with your mission. When you get that foundation right, the magic that unfolds will benefit everyone involved.
Make sure you stay tuned for Part 2 next week.
Connect with Nivek Harrison:
Instagram: https://www.instagram.com/thevirtualchapter/
Podcast:Effortless Online Systems
Connect with Ellie:
Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind here
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
A few months ago, I received a DM that absolutely made my day. The message was from an incredible human named Sophie Griffiths and I couldn’t wait to have her on the podcast to share her story.
Sophie bought the Mastermind Model course in 2024 and has since turned her business around to bring in consistent $16k months with an 85% retention rate. Even more incredible, the business brings her joy and has completely changed her whole family dynamic for the better.
With just a few thousand followers on social media, Sophie’s story proves you don't need a massive audience to build something extraordinary, just the right strategy and genuine commitment to serving your people well.
Sophie's path wasn't linear, and honestly, that's what makes her story so relatable. Starting from post-redundancy uncertainty while on maternity leave, she explored everything from social media management to membership programs, constantly searching for what would be both profitable and fulfilling.
Despite hitting financial milestones, she felt like something was missing. The loneliness of working in ads management without the rich human connection she craved left her questioning her approach. Sure, she'd built a successful business on paper, but it wasn't lighting her up the way she'd hoped.
This realisation led her to a crucial turning point. She longed for a business model that integrated her love for community with her strategic expertise. That's when she discovered the Mastermind Model—and everything changed.
Connect with Sophie Griffiths:
Website:https://sophiegriffiths.co/
Instagram:https://www.instagram.com/sophiegriffithsco
Podcast:Lion Hearted CEO
Connect with Ellie:
Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind here
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, I'm joined by Sora Schilling, a certified life coach and mastermind mentor who's done something incredible—she's built her entire business strategy around masterminds, and the results speak for themselves. Sora guides visionary individuals ready to build businesses that are as sustainable as they are spacious, and what caught my attention is how she's managed to create soul-nourishing success without the typical hustle and burnout we're all too familiar with. We dive into the mastermind-first strategy that's gaining real traction as a sustainable business model.
Sora shares how she made a decision that goes against conventional wisdom—instead of diversifying her offers, she simplified everything around masterminds, prioritising ease, balance and intention over exhaustion. We explore the core identity shifts that opened doors to opportunities she hadn't imagined and how stepping fully into her power attracted clients who are genuine doers, not just dreamers. Her approach proves the undeniable impact of a well-curated mastermind where everyone's potential gets uplifted together and results compound for everyone involved.
This conversation covers Sora's refreshingly simple yet powerful strategy for building thriving mastermind communities based on trust, mutual respect and meaningful interactions between all members. We discuss her philosophy that growth isn't just about increasing revenue but about evolving within ourselves and inspiring clients to find their next level. Sora's mastermind-centric business model is proof of what's possible when you align strategy with heart, and she shares insights on how simplifying around such a powerful offer can change everything—not just for your bottom line, but for the impact you're able to create.
Connect with Sora:
Website: https://soraschilling.com/
Instagram: @devotedway
Podcast: Sacred Strategy
Substack: https://devotedway.substack.com/
Connect with Ellie:
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
There's something very empowering about making intentional decisions in your business, especially when those decisions involve closing something that's been successful for years.
It dawned on me recently that I may have forgotten to mention that I quietly closed my Inner Circle Mastermind. Bringing in a consistent $10k a month and being a container that I absolutely loved, why would I close it down?
If you're looking to scale your business, there are some valuable insights here about the art of strategic pruning and why sometimes the best growth decision is actually doubling down and being very intentional about where you spend your time.
Why Close Something That's Working?
I created the Inner Circle Mastermind for the women who joined my very first mastermind six years ago. It was a cherished space for my long term clients and it evolved into a tight knit group that felt more like family. Although this was wonderful, it did make it feel a little odd to bring anyone new into such an intimate group, meaning that the mastermind wasn’t scalable.
But the decision to close wasn’t about revenue. After I had Sunnie, I had to become even more intentional with where I spent my time. Maintaining this intimate group that I wasn’t able to scale was taking away time that I could have been spending with her.
Choosing Intention Over Attachment
It became very clear to me that the right thing to do was to close the mastermind and offer those clients the opportunity to work with me privately. And it was absolutely the right thing to do - it’s worked out perfectly.
A valuable lesson here is that just because you love something, doesn’t mean you have to have it in your business. At the same time, scaling doesn't necessitate an overhaul of everything that works. It's about refining your focus and doubling down on your true strengths.
Now, my focus is the Scalable Freedom Mastermind—the one mastermind currently shaping my business. This model generates substantial recurring revenue between $50K to $100K each month, allowing me to scale up or down as I need.
Time as Your True Currency
For me, doubling down on one mastermind feels like the perfect balance of being able to scale and grow my business as I please while having a deeply fulfilling personal life and being the present, devoted mama that I want to be.
The courage to make intentional changes, even when they involve closing something you love, often creates the space for what's truly meant to be next. If you're feeling stretched thin or holding onto parts of your business that no longer serve your bigger vision, I encourage you to get honest about where your time and energy could yield the most aligned results. Sometimes the most powerful business decision isn't about adding more—it's about choosing less, but choosing better.
Connect with Ellie:
Apply for the Scalable Freedom Mastermind here
FREE Private Podcast “Inside a 7-Figure Mastermind Business” here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, I'm peeling back the curtain on some of the biggest blunders I made during my first year of running masterminds. It's taken me a few years to gather the courage to share these stories, but here we are, embracing vulnerability for the sake of growth. If you're thinking of starting or scaling your mastermind, this could be exactly the insight you need to avoid some costly mistakes that I learnt the hard way.
I walk through three major mistakes that shaped how I run masterminds today, starting with the classic over-delivery trap that left my clients feeling overwhelmed rather than supported. We explore what happens when you let the wrong people join your mastermind—those with major red flags who can affect the entire collective vibe—and why trusting your selection process is crucial for protecting the experience you've created. I also dive into my early days of trying to be a jack of all trades, promising to solve every business challenge under the sun, and how this actually disempowered both my clients and myself.
We'll cover the lessons I've learnt about focusing on deliverables that genuinely move the needle, the importance of saying no when your gut tells you someone isn't the right fit and why sticking to your expertise while referring clients elsewhere when needed is actually liberating. These stumbles taught me that growth stems not just from successes but also from our failures, and I'm sharing these stories so you can build a mastermind that truly thrives from day one!
If you’re curious to learn more about how I’ve refined my Mastermind model, don’t miss out on my new private podcast series. It’s packed with behind-the-scenes stories, strategies, and, yes, even more personal blunders—all waiting for you at ellieswift.com/private. Join me as we dive deeper into what truly makes a Mastermind thrive!
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m a huge advocate for incorporating a mastermind into your offer suite and while I believe it’s a perfect complement to many businesses, it’s not necessarily the right fit for all business models.
But before we go into specifics, one of the most important things to be aware of when it comes to running a successful mastermind is stepping into your role as a leader. I'm not talking about having the longest tenure in your industry or knowing everything there is to know. Leadership in this context is about owning your role, knowing how to facilitate group dynamics and being confident in the unique expertise you bring to the table.
The Model That Doesn't Work
If you're focused on one-off projects and see yourself more as a freelancer than a business leader, a mastermind probably isn't the right fit for you right now. Running an impactful mastermind requires a fundamental shift in mindset—from freelancer to thought leader—where you own your brand and your authority in the field.
This isn't about judgment; it's about alignment. Masterminds thrive when there's clear leadership and a structured approach to transformation, which can feel at odds with the project-based freelance mentality.
The Three Models That Work Beautifully:
1 - One-to-One Coaching or Consulting
This is exactly where I started my journey into masterminds and the transition was incredibly seamless. If you're currently offering high-ticket one-to-one coaching, your mastermind can position perfectly as a complementary offer.
If you do currently offer one-to-one and you’re looking to add a mastermind, you might want to consider temporarily removing your one-to-one services from the market when you're promoting your mastermind. Otherwise, potential clients might default to what feels like the more premium option, missing out on the magic that happens in group dynamics.
2 - Membership Models
Whether your membership sits at the front or back end of your business, integrating a mastermind can be incredibly advantageous. Your membership becomes this beautiful reservoir of potential mastermind clients who are already eager for more intensive engagement. These people already see the value you offer and often crave that more personalised connection that masterminds naturally provide.
3 - Digital Product Suites
If you're running a digital product suite, masterminds offer an excellent upsell opportunity that feels completely natural. With lower-priced digital products serving as entry-level offers, a mastermind becomes the obvious next step for clients seeking deeper engagement. This model creates sustainable growth, using those initial product sales to nurture long-term client relationships through your mastermind experience.
Creating Your Sustainable Business
What I love about combining any of these models with a mastermind is how it helps create a sustainable, thriving business that doesn't constantly chase the next sale. There's something so beautiful about this stability—it supports your lifestyle goals and allows you to show up as your best self in every area of life.
When you're operating from this place of overflow and calm rather than pressure and burnout, everything shifts. You make better decisions, serve your clients more effectively and actually enjoy the journey of building your business.
If you're feeling inspired by these business model combinations and want to dive deeper into creating your own mastermind, I'd love to hear from you. Send me a DM with the word "model" on Instagram @elliehswift to get on the VIP list so you can be the first to find out when I drop our upgraded Mastermind Model.
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, I tackle the question that's probably been swirling around in your mind: should you start a mastermind in your business? If you've been hearing those familiar voices of self-doubt whispering that you're not quite ready, this episode is for you. I'm offering some real talk and practical insights on exactly how to know when your business is mastermind-ready, anchoring into logic and evidence to help silence those limiting thoughts.
I walk you through five specific ways to gauge whether your business is ready for this next step, starting with having proof of concept and why a packed schedule of one-to-one clients might actually be the perfect foundation for group work. We explore why you don't need a massive audience to launch successfully—it's all about the warmth and engagement within your community, not the numbers. I also dive into the importance of believing in the power of groups and how running groups is a totally learnable skill, even if you're feeling nervous about it.
We'll cover how a mastermind fits into your existing business model as part of your value ladder, and why generating recurring revenue through fewer high-value clients can be an elegant solution to financial stability while doing transformational work. Whether you're currently running one-to-ones or have a membership model, I share how a mastermind can seamlessly bridge or elevate your service offerings. By the end, you'll have clarity on whether you're ready to take this step or what you need to work on next in your business journey.
For those considering this path, I have some exciting free resources and offers rolling out soon, so stay tuned. Meanwhile, feel free to jump onto my waitlist at ellieswift.com/model for an incredible offer on my Mastermind Model programme.
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, I dive into a conversation I have constantly with clients that doesn't get nearly enough airtime in our industry—the art of actually delivering exceptional group programs and masterminds. While we see endless content about launching and selling these experiences, there's surprisingly little discussion about how to serve your clients incredibly well once they're inside. Today I'm addressing something I'm seeing more and more: the "no structure, just Voxer" model that's being touted as a great way to run masterminds, and why this approach might actually be failing your clients.
We’ll explore the shift away from structure that's happened over the past couple of years, moving towards proximity-focused models where clients get access to experts without much formal guidance. The truth is, while proximity sounds appealing, many clients end up feeling lost without a clear roadmap, leading to decision fatigue and that dreaded feeling of being stuck on implementation.
I break down why structure is essential for transformation and share what a hybrid model looks like that blends the best of both worlds—community spirit with essential structure that gives clients a safety net. From kickstart curriculums to clear support paths and tailored success plans, I walk you through practical examples of how to create containers that truly serve your clients. This isn't about copying what I do—it's about designing your mastermind with your ideal client at its heart and building something that supports the transformation they're actually after.
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, I'm coming to you fresh off household sickness—one of those brutal rounds where everyone was unwell and you're juggling a sick baby alongside everything else. But here's what I've learnt: there's always an ascension on the other side of challenging seasons.
Today I'm sharing the five essential things I've mastered to maintain $50-100K months during my first year as a mama. These insights aren't just about motherhood—they're about sustaining high-performing business operations when life throws you massive changes and you're still running everything yourself.
I dive into the real strategies that have kept my business humming while navigating the biggest personal transformation of my life. From learning not to mess with what's already working to finding your groove in a completely new season, these are lessons from the trenches of balancing high-level business performance with new motherhood.
I cover everything from embracing your support squad to keeping personal stuff from messing with your business headspace, especially during hormone-driven postpartum moments. I also share how discipline paired with flexibility became my secret weapon for maintaining standards while adapting to a little one dictating my schedule.
Whether you're going through your own major life transition or want to future-proof your business, these insights prove that major life changes don't spell disaster for your business—they show just how resilient and adaptive you can truly be.
LINKS
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today, I’m taking you through one of the most fundamental marketing principles that never goes out of style—getting hyper-specific with the problems you're solving in your business. When business isn't quite popping off like we envisioned, it's time to go back to basics, and this is where so many entrepreneurs get it wrong. Our brains try to convince us that bigger, broader problems will attract more clients, but the truth is that offers fail to convert when they're too vague or general. People don't pay for nice-sounding concepts like "helping creatives grow their business"—they pay to have real, down-to-earth problems solved.
I break down what makes a problem truly hyper-specific and why it matters so much for your business success. I also share real examples from my own clients, including one who's tackling fear around raising prices and another helping newly diagnosed ADHD individuals find their ground, showing you exactly how pinpointing these issues can transform your messaging and results.
This episode includes practical before-and-after examples that demonstrate the power of precise messaging, from transforming "I help women build businesses they love" into something that actually speaks to a specific audience with a tangible problem and solution. So, join me as we uncover how to help your hyper-specific ideal client solve their hyper-specific problem – with that magic, hyper-specific solution!
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, I’m opening up about navigating the beautiful complexity of life as a new mother in my mid-thirties while running a business during significant market shifts. If you're feeling the weight of constant flux—whether from macro factors like AI advancements and market changes or personal challenges like caring for children or aging parents—you'll understand why grounding principles have become my anchor. I share how living by design rather than default has transformed my approach to both business and motherhood.
I’m taking you through the 7 principles that are most resonant for me right now, starting with the reality of trade-offs as a working mum and why knowing your boundaries is essential for maintaining sanity and energy. We explore the mindset shift that comes with accepting that business isn't meant to be easy, the power of intentional daily habits and how staying connected to your deeper purpose acts as an anchor when life feels chaotic. I also dive into finding beauty in the building process rather than rushing to the finish line, and why your response to challenges matters more than the challenges themselves.
We wrap up with a reminder about the power of authenticity and why being yourself is your greatest competitive advantage. I share practical insights on how these principles show up in my daily life, from weekly boundary reviews to simple breathing exercises that set the tone for intentional days. My hope is that you can take what feels true for you and leave the rest, using these insights to help you lead with energy and inspiration while truly loving your life amidst whatever season you're experiencing.
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
We know that things constantly shift in the online space, and it often makes me wonder what I’d do differently in business if I were starting with all the insights I have now. As someone who understands the juggling act of scaling while staying true to what lights your soul on fire, I'm breaking down six game-changing strategies that have transformed not only my own business but the incredible results my clients are achieving.
I walk you through the foundational elements that separate six and seven-figure businesses from the rest: nailing your niche and signature framework, creating consistent content across both long-form and short-form platforms and finding the perfect balance between organic relationship-building and paid marketing strategies. We also explore how embracing systems, team support and AI can become your secret weapons for scaling without burning out, plus why cultivating a rock-solid mindset is absolutely crucial for making those big leaps in business.
We wrap up with my thoughts on the power of focus in a world designed to distract us, including practical strategies for structuring your days around deep work sessions and protecting your energy from endless trends and shiny objects.
If you're hitting that exciting $100K mark or pushing past multi-six figures and ready to soar even higher, I'd love to have you join me in my Scalable Freedom Mastermind, where strategy meets soulful connection with bespoke support every step of the way. Head over to ellieswift.com/mastermind to jump on the waitlist and let's make 2025 your breakthrough year!
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, I'm sharing why I've brought a weekly newsletter back into my business strategy and why it deserves the spotlight in your marketing mix. With email being 40 times more likely to convert than social media, newsletters offer something social platforms can't—direct access to your audience without algorithm interference.
I share why I've fallen back in love with long-form writing and how newsletters give me the space to dig deeper than social media catchphrases, offering genuine, heartfelt advice that feels like a chat with your bestie over coffee.
I walk you through my approach to crafting each newsletter, starting with whatever story or theme has been on my mind that week, then weaving in mindset, marketing and strategy insights alongside personal anecdotes and tried-and-tested strategies. This isn't about mass-production content—it's heartfelt communication that deepens relationships with each email. I also share the early data from our renewed newsletter journey, including solid open rates and one specific trick that's working well: resending emails to unopened recipients 24 hours later with a fresh subject line.
If you're thinking about launching or refreshing your newsletter, I share my practical approach: scribble down ideas as they come, draw inspiration from what you love to read, tell your stories authentically and keep your creation process manageable and genuine. I've found such joy in returning to long-form writing, and if you want to join me on this journey, you can sign up at ellieswift.com/ceomoves or just drop me a "moves" on Instagram for fresh content delivered to your inbox every week.
Happy writing!
LINKS:
Newsletter signup: www.ellieswift.com/ceomoves
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
"I am really in awe of how well everything functions within this business. It's not chaotic in any capacity."
This was the message I received from my newest team member and I can tell you, that lack of chaos she feels is very, very intentional.
Running a business without physical walls comes with its own set of challenges. The absence of spontaneous coffee chats and in-person energy means we need to be even more deliberate about how we create structure and connection. Today, I'm sharing my top leadership and team tips that have transformed Swift Ventures from a potentially chaotic virtual space into what my team member called a "beautifully well-oiled business."
Intention Over Chaos
Every Sunday night, I set aside 30 minutes to map out the week ahead. This isn't just about listing tasks – it's about creating mental space to lead from the front foot rather than constantly playing catch-up.
A calm business is a regulated business. Think about how you show up as a leader. Are you bringing steady, grounded energy or frantic, reactive vibes? The difference ripples through your entire team.
Systems on Systems
Hearing someone describe my business as "well-oiled" brings me genuine joy. Not because I'm obsessed with perfection, but because those systems represent freedom – both for me, my team and my clients.
Every process in our business lives in Asana, creating a backbone that supports our creativity rather than stifling it. From content creation to client onboarding, we have systems for everything. This doesn’t mean we are rigid, but more that our systems provide a framework that allows us to evolve and grow.
The Art of Virtual Connection
As a leader, everything comes back to me. So when something goes wrong in my business, I don’t point the finger and blame. I’ve been very intentional to create a culture where we ask the question, “ what do we need to do here so that this doesn't happen again?”
Our Slack channels have become our virtual hallways – spaces where ideas flow, celebrations happen, and yes, sometimes silly GIFs are shared. With a team working in three different time zones, we rely heavily on really clear communication through Slack so that everyone knows exactly what is happening.
Embracing Mistakes With Grace
A business that functions well is one where people don't arrive feeling dysregulated or fearful of making mistakes. We hold high standards at Swift Ventures, but we pair them with high support.
When someone messes up – including me – we follow a simple approach: apologise, own it, call it out, and move forward. No dramatic reactions, no lingering tension. Just acknowledgment, learning, and progress.
What I've learned through building this virtual team is that exceptional leadership often reveals itself in the smallest moments – how you respond to a mistake, how attentively you listen, how clearly you communicate your vision. These seemingly minor interactions create the foundation for everything else.
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Let's chat about 2025. Businesses are feeling the pressure. Launches aren't hitting the way they used to, consumer behaviour is shifting and the tension from international trade disruptions feels like it's in the air we breathe.
But here's the thing: I don't want to just graze through 2025 letting circumstances dictate the story. I want to charge in and make this a year where we, at Swift Ventures, don't just weather the storm—we thrive in it. Consider this your personal pep talk from your business bestie: no matter what 2025 throws our way, with the right mindset and some ingenuity, we can turn challenges into our greatest opportunities!
So, let’s take a look at what Swift Ventures is doing to ensure we remain 'all in' this year, and ready to seize whatever comes our way.
Key Takeaways:
- Experiment with AI tools through hands-on exploration rather than theoretical learning
- Consider how your core offerings might need a refresh for today's market
- Embrace iteration as a strength, not a weakness
- Invest in genuine relationships that support you through market fluctuations
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve noticed a recurring theme lately when chatting to clients who run mastermind groups. It's this uneasy feeling that your business model, instead of granting freedom, is feeling more like a cage. The fact that this keeps coming up tells me there’s some sort of problem in the zeitgeist that we need to solve. So, whether you're running a mastermind or any online business, let's uncover why it might feel stifling right now—and how we can steer it back to the freedom lane.
In this episode, we take a look into the freedom zappers that might be affecting your business - from racing against the clock to that persistent emotional exhaustion that keeps you from your creative best. We explore practical solutions, including setting stronger boundaries, moving away from excessive customisation, restructuring your time for better energy flow and ensuring you're working with aligned clients who energise rather than drain you.
Freedom within your business is totally achievable with the right strategies in place. And with these actionable tips, you can start to see real change.
If you’re keen to dive deeper, the Mastermind Model is on its way back with fresh insights to transform your business experience. To be the first in the know, hop onto the waitlist at ellieswift.com/mastermindmodel. Big things are on the horizon!
Key Takeaways:
• Reassess and reinstate your boundaries - be clear about what you will and won't do
• Replace over-customisation with smart systems that maintain quality
• Structure your schedule around energy peaks (try the 3-week call cycle)
• Align with the right clients - it's okay to be selective
• Remember: Every business model can feel confining - the key is adjusting rather than abandoning
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Most business success stories start with the wins. The revenue, the growth, the perfectly curated journey to the top. But Sonja Pototzki-Raymond (aka the Search Queen) flips the script entirely as we talk about what it means to be resilient in business.
Sonja is the brilliant mind behind The Search Republic, a digital agency that's helped generate over $700 million in client sales. She is a CEO, Google search expert, author, keynote speaker, and fertility advocate. But there's so much more to her story than her impressive resume.
During our conversation, Sonja shared a raw, honest look at what resilience really means. Instead of promoting the usual 'push through at all costs' mentality, she shared a more nuanced perspective that really resonated with me. It's about building sustainable strength through the most challenging times of life, honoring both the darkness and the light.
Sonja and I actually met through our IVF journeys. It's these kinds of personal challenges that have shaped both our approaches to resilience in life and business. Sonja’s four year journey to bring her first baby girl into the world also birthed her first book, The Search for Resilience, the go-to guidebook to stand strong and awaken the warrior to fight life's toughest battles.
What I love about Sonja's approach is how she challenges the perfectly polished version of entrepreneurship we often see on social media. She's not afraid to acknowledge that building a business isn't a straight path to success. Some days flow smoothly, while others test every ounce of your determination and skill.
We spent time exploring what true resilience looks like in practice and why Sonja believes business is the ultimate personal development journey.
One of the most refreshing parts of our discussion was about the misconceptions surrounding entrepreneurial success. Social media often shows us the highlight reel – the wins, the celebrations, the perfectly curated moments. But as Sonja emphasises, real business growth happens in those unseen moments of challenge and adaptation. It's about embracing both the victories and the setbacks as equally valuable parts of the journey.
If you're looking to develop your own resilience in business, Sonja's book "The Search for Resilience" has officially hit the shelves and offers a wonderfully honest guide to navigating the entrepreneurial journey. I know you’re going to love her genuine, heartfelt approach to building strength through authenticity.
Connect with Sonja:
Book: The Search for Resilience: Awaken the Warrior in Business and Life
Instagram:https://www.instagram.com/sonjathesearchqueen/
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Have you ever stopped to truly consider the value of the relationships you cultivate in your professional life—especially within masterminds? This is a topic I absolutely love to dive into and today we’re exploring it through an incredible conversation with the brilliant Selena Soo.
Selena is a seven-figure publicity and marketing strategist and author who specialises in helping visionary entrepreneurs, experts and authors reach millions with their message. She has helped clients get featured in outlets like Oprah Magazine and Forbes and reach six and seven figures in their businesses. Her signature approach comes down to building powerful and long lasting relationships with influencers and the media in a thoughtful, authentic way.
In this episode, we’re talking about how rich relationships can help you build your business, make you more money and how to leverage those relationships through masterminds.
We discuss:
- How masterminds provide a unique space for building genuine, valuable connections with peers and mentors who can transform your journey
- Success in masterminds coming from intentional vulnerability and sharing both wins and struggles openly, allowing others to support you while creating more meaningful connections.
- Contributing actively to the mastermind community, whether through offering help or seeking advice, and how forming smaller groups enables more impactful relationships.
- Carefully curating groups with aligned goals and values while encouraging participants to form meaningful connections that extend beyond surface-level networking.
- The 6 circles of connection and how they can help you determine where different relationships sit in your life
As Selena eloquently puts it, the true essence of a rich relationship is in its capacity to elevate all those involved. By integrating rich relationships into your strategy alongside your business goals, you open yourself up to a network that can move you forward in ways you never imagined.
For those interested in digging deeper into mastering these relationships, Selena offers a free gift with the first four chapters of her book and exclusive rich relationship scripts. You can find these incredible resources at RichRelationshipsBook.com/ellie.
Connect with Selena:
Website:https://www.selenasoo.com/
Instagram:@selena_soo
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
There's something so beautiful about running an in-person workshop. Especially if you operate mostly online, like I do. I had been craving some in-person connection with my people and decided to host “The Million Dollar Funnel” workshop in Melbourne. This was my very first in-person workshop which I was so excited to deliver and was super prepared for.
Today, I’m sharing with you the lessons I learned from running this workshop to help you avoid some of the pitfalls that I came across and build your own successful workshop for your people too.
In a world where we're all too familiar with the glow of our screens, I felt a deep pull towards creating something more tangible. This wasn't just about business strategy; it was about satisfying a fundamental human need for connection. Melbourne became our meeting point, bringing together ambitious entrepreneurs from both Australian coasts, serving as our "test kitchen" before expanding to Perth later in 2025.
The magic revealed itself in three distinct ways:
Quality Over Quantity
Instead of drowning my attendees in information, I distilled the content down to three core messages. Like a well-crafted song, it wasn't about how much we covered - it was about hitting the right notes.
Live Coaching
Here's what surprised me most: the moments I feared might fall flat became the highlights. Live coaching sessions weren't just participated in - they were celebrated. It was a powerful reminder that sometimes the best teaching happens in these spontaneous, real-world moments.
Clear Intentions
By being crystal clear about our focus - messaging and front-end marketing rather than technical details - we created a space where everyone could dive deep into what truly mattered.
Because growth is about honesty, here's what I'd do differently:
Strip It Back Even Further
Even with my intentional content curation, there was room to do less. Sometimes, the most powerful learning happens in the spaces between the content.
Energy Management: A Lesson In Timing
Scheduling the workshop right after a family holiday? Not my smartest move. It created a mental tug-of-war that didn't serve anyone. Note to self: clear space, clear mind.
The Power of the Close
When it came to the final pitch, fatigue had crept in. It was a reminder that endings deserve their own energy, their own space to breathe and land with impact.
These insights aren't just notes in my journal - they're the building blocks for what's next. For those in Perth eager to join this journey of in-person connection and transformation, I'm already envisioning our next gathering.
What I know now is this: the magic doesn't just happen in the planning or the perfect execution - it happens in the genuine moments of connection, in the courage to try something new, and in the wisdom to learn from every experience.
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I recently attended a mastermind at a beautiful retreat in New South Wales, where I had the privilege of spending time with a bunch of top-tier online entrepreneurs. I was in awe of these incredible humans whose outlooks on life and business were not only inspiring, but transformative for me.
These 7 and 8 figure online entrepreneurs have carved out their niches, successfully designing businesses that serve the lives they truly wish to live. Today, I’m sharing some of the biggest insights and aha moments I gained from my time with them:
- The Power of Choice: Crafting Your Ideal Workday: "How many hours do you want to work each day?" This question really revolutionised my approach. I realised it isn’t about what's possible; it's about what I want and simply making that happen - reshaping my work around my ideal life rather than the reverse.
- Anchoring in Purpose: The "Why" That Drives Success: What truly sets these successful entrepreneurs apart is their unwavering commitment to something greater than just running a business. They are driven by a deeper mission—a purpose that resonates with others. I was reminded to infuse my “why” into everything I do, ensuring that regardless of changing tides.
- Pragmatism Over Analysis: Solving the Right Problems: What does it look like to view your business through a more pragmatic lens, rather than a mindset one? My takeaway with this one is that success and pragmatism are siblings. Instead of mulling over the possibilities, decisions are made, strategies set, movements executed. It’s a powerful stance: look at what needs solving and simply do it.
I hope these insights spark a new way for you to view your business, encouraging you to live and work with intentionality and clarity. Here’s to crafting not just a successful business, but a life that deeply resonates with your core values.
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I first shared this episode back in 2022, which was just after GDP fell in the first two quarters of the year post covid. Now, we've just had JP Morgan share that the chances of a recession have increased to 60% in the wake of Trump's tariffs.
This is likely to bring about a lot of fear inducing content about what this all means for your business. So, I'm here to remind you, 2025 gets to be a great year for you in business, even if there is some economic turbulence.
This episode is just as relevant now as it was when it was first released so, even if this is your second time listening, I know there will be so many great takeaways for you today.
I wanted to speak about what I’m seeing and what I believe to be the best approach to take in navigating an impending recession.
In this episode, I’m sharing a series of recommendations and considerations to help you look at your business from every angle and solidify what it is you do, why you do it and also speak to the fear that can surround financial uncertainty.
I share some questions to ask yourself about your ideal client, becoming crystal clear on your messaging and looking at why your product or service is essential to them. I also discuss how thought leadership becomes so important right now, as your clients will be seeking safety and security and looking to you for clarity on what to do during this time.
Get your pen and paper out for this one as I’m sure you’ll want to take some notes and start mapping out a plan or strategy to drive your business forward. I truly believe that your business can continue to thrive, even during times of financial uncertainty.
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I truly believe that we are in the greatest shift in work since the industrial revolution. AI has completely changed the game and as coaches, mentors, and consultants, we have a choice: Stay ahead of the curve or be left behind.
That’s not at all to bring any sense of fear mongering because my perspective is that as we embrace AI in our businesses, we are saying yes to the opportunity to evolve and expand. In saying that, we do need to be intentional about how we go about it.
Here are five key strategies to futureproof your business with AI in 2025 and beyond.
1. Incorporate AI Imperfectly
For some, the concept of AI is overwhelming but let me assure you, perfection isn't necessary. AI is evolving rapidly and trying to build perfect systems could lead to constant and frustrating updates. Instead, focus on building your AI literacy, experimenting with different prompts and integrations and teaching your clients to do the same. This way, you can continue to adapt alongside advancements without becoming overwhelmed.
2. Double Down on Your Uniquely Human Edge
We all have access to the same information. Therefore, it’s now more than ever that your emotional intelligence, intuition, and storytelling are your defining traits. This is where your personal brand gets to shine because humans crave connection with other humans. By honing your unique skills, you'll create meaningful relationships with your audience that AI simply cannot replace.
3. Audit and Reinvent Your Offers
If your courses or programs are easily replicated by AI, it's time to reconsider what you have on offer. Double down on the things that AI can’t replicate - those high-touch personalised services, community components, and unique insights. People are looking for that human connection within their purchases, so emphasise the human elements to remain indispensable.
4. Position Yourself as a Guide, Not Just a Guru
AI can dish out answers, sure. But, it can’t walk with your clients through the nuances of implementation, mindset shifts, and personal challenges. As a guide, your role is more than just providing solutions; it's about supporting your clients with empathy and personalised insights on their journeys.
5. Get Curious, Not Threatened
With AI in the picture, it's easy to feel intimidated—but I encourage you to replace fear with curiosity. Ask how AI can simplify your work instead of fixating on what it might take from you. Futureproofing your business means embracing technology with optimism and recognising its potential to aid in expansion and abundance.
The landscape is changing rapidly but instead of being scared of how that might impact your business, I hope this episode inspires you to think about how AI can help you grow and expand in ways that previously weren’t possible. I’d love to hear your thoughts and what lands for you. Come connect with me on Instagram and send me a DM.
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
There are so many things required from us as women in this modern life, that it’s possible you need a reminder: the whole point of scalable freedom in your business means that you get to create something incredible in your business alongside having an incredible life.
And that means we need to constantly check in and reimagine what it looks like to show up in our business – without tapping into old industrial revolution stories about how we need to work. Today, I’m sharing my insights on how I've successfully integrated a 4 day work week model into my own business through a mastermind framework.
Strategies for a Successful Four-Day Work Week
Let's talk strategy. Moving to a 4 day work week wasn’t about doing less; it was about doing things more efficiently. I’ve adopted several strategies that keep me laser-focused and ensure that my productivity remains high:
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Prioritising What Matters: My time has become incredibly precious, especially with my daughter involved. I’m extremely discerning about how I spend each moment. If something doesn’t feel worth missing time with Sunny, it doesn’t make the cut.
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Embracing Deep Work: Tools like the Opal app have been game-changers. By blocking social media during evenings and mornings, I’ve carved out space for deep, uninterrupted work. This focus not only improves productivity but also the quality of work I produce.
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Communication and Boundaries: Clear communication with my team is vital. Everyone knows I don’t work Fridays, so tasks need to be completed by Thursday afternoon. This clarity ensures that my workweek flows smoothly and that my team can function effectively without my constant availability.
Balancing Work and Personal Life
The beauty of running a mastermind model is its flexibility. Even within my structured workdays, I still find time to show up for my clients, attend to essential tasks and focus on my family. Life calls for us to wear many hats, whether it’s being a parent, a business owner, or a friend. This model allows me to honour each of those roles without spreading myself too thin.
Reimagining What Success Looks Like for You
As we move through Q2, I want to encourage you to reflect on what success looks like for your business. Could a 4 day work week enhance your life too? Remember, life and business shouldn't be a relentless hustle. It’s about finding that sweet spot where you have the freedom to enjoy your life and the satisfaction of running a flourishing business.
I’m excited about the growth this approach can create, should you choose it—not only in your productivity, but in the time and quality you give to your life and loved ones.
Connect with Ellie:
Previous episode mentioned: How I Structure my days, weeks and months as a CEO of a mastermind business model and mama"
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I'm re-sharing another one of my most popular episodes today and I know this is going to serve you no matter where you're at in business right now.
We all have challenging seasons in business so this episode is all about how to navigate those times and still make decisions from a place of abundance when you're in the thick of it.
Whether you've heard this one already or this is your first time, I believe this is really pertinent to anyone in business right now. Enjoy...
It’s launch season again! If you’re like 99% of my clients, you’re likely in the thick of a launch or a scale in some way right now. We tend to find that February to May is a busy season in business each year, and so I wanted to address something that every business owner should know more about: making abundant decisions when business isn’t going so well.
Every entrepreneur faces challenging seasons at some stage in business. There are failed launches, low sales and generally just difficult moments in their business journey. And while it’s easy to sink down into the fear, I believe experiencing so-called failures is often the thing that propels you forward most in your business so you can course-correct to your biggest months, growth and biggest scale.
Today, I share with you the step-by-step process I use to help navigate these situations and make decisions that support growth, abundance and long-term success.
Sitting in the Shit
Give yourself the space to sit in the negative feelings for a moment. It's okay to acknowledge and feel the disappointment, frustration or fear that comes with a challenging situation. Toxic positivity would tell us to override those emotions in our body, however that doesn't help us move forward. We need to embrace and process our feelings to make room for growth and abundance.
Coming back to Gratitude
Once we've sat with our emotions, it's time to recalibrate back to the frequency of gratitude. Gratitude is the highest frequency we can be in when it comes to decision making and creating abundance. By shifting our focus to gratitude, we tap into our power and gain a fresh perspective that supports making decisions from a place of abundance.
Recommit to Your Goals
It’s now time to re-anchor ourselves to our goals. Sometimes, a disappointing situation can make us doubt our capabilities or question the viability of our goals. But by staying focused on our goals and recommitting to them, we reaffirm that we're still in the game. We must remind ourselves of our power and take the necessary steps to show up for what we want to achieve.
Taking Aligned Action
Finally, we need to take action based on our goals and the frequency we've recalibrated to, rather than being driven by the negative stories we tell ourselves. Making decisions rooted in scarcity or protection only hinders our growth and expansion. Instead, we need to trust ourselves, take risks and move forward despite the discomfort.
I encourage you to bookmark this episode for the next time you're going through any kind of challenge and need something to come back to that feels grounding and stabilising.
Remember, when times get tough, stay anchored to your vision and keep going despite the fear - I promise you’ll come out the other side stronger and more capable of growing your business than ever!
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m heading off to Melbourne for a workshop this week so while I’m travelling, I wanted to share one of my most popular episodes from the archives. In this episode, I share my personal money story with a particular focus on how my money mindset evolved from scarcity to one of abundance and overflow.
Whether we’re conscious of it or not, we all have money stories that are shaped by our parents, our upbringing and our experiences in the world. If you feel like you are ready to upgrade the way you think about money, I hope this episode inspires you to believe that more is possible.
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Money mindset is a topic that has been coming up a lot in discussion with my clients lately so I wanted to share my personal money story with you today. Over the years I have learned so many valuable lessons and have uplevelled in ways that I never thought were possible. I can honestly say from this place of abundance and freedom, that I know this level of expansion is possible for you too.
Scarcity and Lack
Growing up, my parents were small business owners, and, as is the way with us all, their experiences shaped my earliest lessons about money. While I attribute a lot of entrepreneurial mindset to my dad in particular, I remember there being a lot of scarcity and stress around not having enough money.
Shifting Mindsets and Chasing Income Goals
As I grew older, my mindset around money gradually shifted. I set income goals for myself and worked my way up in corporate to reach my ultimate goal of $100k a year. But deep down, I didn't believe that an abundance of money was possible for someone like me.
Discovering the World of Coaching
One of the biggest money mindset shifts I experienced was when I discovered the world of coaching. Seeing other women earn money by helping others create exceptional lives inspired me so much. For me, it wasn’t about the money itself, but knowing that I could make a difference in people's lives got me hooked.
Feeling unfulfilled in my corporate job, I moved into the coaching space with the initial goal to replace my six-figure corporate income. This is when I started educating myself about money management and investing, and Chay has also played a big role in challenging my mindset in this space.
As my business grew and I earned more and more money, I had to shift my mindset to embrace abundance and learn how to hold that level of income. I’ve taken calculated risks but I also prioritise safety, aligning my financial decisions with the things that are most important to me.
I really hope this episode is of value to you. I always appreciate it when other business owners talk openly about their money stories and hope that my story inspires and empowers you to upgrade your own money mindset.
Connect with Ellie:
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
One of the key ways I’m supporting my clients to scale their masterminds this year is by creating scalable success plans. My clients love this level of bespoke support and over the last month, I’ve created 10 plans for 10 unique businesses.
Do you know what I’ve noticed? No matter how different the businesses are, the same patterns show up for most business owners. Whether they're just starting out or running multiple programs, the core challenges to scaling don't really change.
So if you’re looking to scale this year, these are my top 5 recommendations:
1. Embrace Niche and Specific Messaging
Here's the thing about messaging - most people make this way harder than it needs to be. The moment you get super specific about who you help and how you help them, everything else falls into place. And I mean everything - your content, your offers, your whole program structure.
2. Tighten Up Your Systems to Support Implementation
This is where so many business owners get stuck. A common theme coming up for my clients is that they feel time poor when it comes to creating and implementing their content creation.
My recommendation here is to create really clear systems so that it feels far more easeful. This is relevant for any area of your business where implementation is lacking.
3. Develop or Refine Your Scalable Freedom Funnel
For some clients, their success plan included recommendations around tweaking their existing funnel and for others, it was creating a brand new funnel for their launch or evergreen content.
Whatever your offers look like, when you know what your funnel looks like, you know exactly what lever you can pull to bring clients into your business consistently.
4. Realise the Power of Small Tweaks
Sometimes the biggest breakthroughs come from the smallest changes. I've watched entire programs transform just by tweaking one part of their delivery or adjusting how they onboard clients.
One of my clients made a small tweak in her funnel and got 25 replies to a particular email, which so far has converted to several people on calls with her. Don’t overlook the small details and the big impact they can make.
5. Streamline Your Offer Suite
Scaling doesn't mean adding more to your offer suite. Actually, it's the opposite. Gone are the days of creating offer after offer - that just leads to burnout. Instead, look at doubling down on your one or two offers that you can go all in on and make them the best of the best in your industry.
At the end of the day, scaling your mastermind program isn't about making everything bigger or more complicated. It's about honing in on your niche, getting really good at the basics, and letting your systems do the heavy lifting.
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The marketing world never stands still, does it? For years, we've relied on the classic marketing funnel: awareness at the top, nurturing in the middle and conversion at the bottom. But that's evolving.
In 2025, there's a twist – the nurturing phase is becoming more significant. People are taking their time, exploring their options more thoroughly before committing. It's all about choice and being discerning about where they spend their money.
Today, I want to chat about some exciting changes coming to marketing funnels in 2025 – changes that could really impact how you connect with clients as personal brand coaches, mentors and consultants.
Adapting to the 7-11-4 Rule
You might be wondering how to adapt. Google researchers have highlighted something called the 7-11-4 rule: people need around 7 hours of engagement across 11 touchpoints in 4 different places before they're ready to trust and buy. Sounds a bit complex, but it means we should be visible in various places – think podcasts, social media and emails.
So, how do we handle this shift? I'm breaking it down with a few straightforward strategies:
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Boost Your Credibility with Case Studies
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Embrace Your Unique Perspective
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Create a Sense of Urgency
With these changes, adjusting your content strategy is key. Focus on building trust, highlighting your expertise and encouraging timely decisions. It’s all about helping potential clients move through their journey with you comfortably.
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Having the right team of people alongside you is fundamental to the success of your business. From the very beginning of Swift Ventures, I’ve been intentional and strategic about who I have supporting me, both in the business and at home now that I’m a mama.
I've been really fortunate to have a team who have been with me for a number of years - something I value very highly. As the business has evolved, the structure of my team has shifted so today I’m sharing my exact team as a 7 figure mastermind model business.
I’m a big fan of keeping my team as lean as possible and the business as automated and systemised as possible so that I can spend the majority of my time doing what I love - coaching and creating.
I’ve always run my business this way so whether you’re bringing in 50k or 150k months, you could absolutely use the same structure in your business.
Behind the Scenes
At the heart of my business is Nivek, my business manager and co-coach for the Scalable Freedom Mastermind. Nivek has been an integral part of Swift Ventures for six amazing years and has come alongside as a contractor for very intentional reasons.
A lot of people ask me why I have a contractor in such a key role and the reason is because Nivek thrives in her role as a business owner and entrepreneur. It shapes the way she thinks about my business and also the way she thinks about our client's businesses in her role of co-coach. The main factor here is that I found the right person for the role.
Another key person on the team is Tammy, our brilliant customer service manager and marketing assistant. Tammy joined us just before my maternity leave and her efficiency and dedication to handling our support inbox and virtual assistance are unparalleled, making her a pivotal member of our lean team.
Outsourcing
Beyond the core team, our operations are significantly bolstered by outsourcing to professionals like Jacqui Naunton and her design team at White Deer, who have been with us for nearly four years, bringing grace and consistency to our design needs.
We also have our accountant Diana Todd along with the bookkeeping expertise of Susannah Piek at Santosha and of course our podcast producers, Bamby Media.
Coaching
Client support is front and centre, with Niv extending her support as an incredible co-coach. We also have Tahryn, a marketing strategist and messaging maven, who adds immense value with her copywriting expertise. I am so fortunate to have this incredible longterm team that supports Swift Ventures in the most amazing way.
Late last year, I formed a strategic partnership with Jane Day from Webonize so that all my Scalable Freedom Mastermind clients gain access to her Abundant Ads Academy membership. This provides incredible value to my mastermind clients in addition to my legacy clients in the Inner Circle.
Home Front Support
On the home front, I have Lauren, my wonderful nanny who is with Sunnie two days a week plus my mum supporting one day each week. My husband Chay also has one day a week with Sunnie and although he doesn’t have a direct role in Swift Ventures, he is a key part of my advisory board, being an expert around all things leadership, strategy, marketing, and sales.
I also have my coach, Lacey, who I personally have worked with for the last six years. Lacey is not only a key advisor in the business with her incredible strategic guidance but has also been an incredible personal support and mentor to me over the years.
Having team members who've journeyed with me for the long haul is no accident. It's rooted in a leadership style where mutual respect and support are paramount. By prioritising the needs of my team—be it through financial incentives, growth opportunities, or leadership mentoring—my business fosters a nurturing environment conducive to longevity and excellence. I've always treated my team as co-collaborators where people can take ownership of parts of the business as though it’s their own.
The Lean Team Advantage
Keeping our team lean isn’t just strategic; it's about ensuring our business remains nimble. By automating processes and retaining a selective team, we maintain high profitability and focus on coaching and creating—areas I truly love. A lean team also allows us to pivot really easily, giving me the opportunity to do things like taking maternity leave like I did last year.
So, no matter where you’re at with your team right now, I hope this sneak peek into behind-the-scenes of Swift Ventures has inspired you to think about how you might like to structure your team moving forward.
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Is your life a whirlwind of meetings, nappies, and occasional spilled coffee?
Mine too!
As a CEO and mama to a 7 month old, it can be overwhelming to balance all of my responsibilities. But, through trial and error, I’ve managed to create a schedule that works brilliantly for us.
Today, I’m excited to share a behind-the-scenes look at how I've structured my days, weeks, and months to keep both my business and family thriving.
My Monthly Routine:
About two years ago, I realised I was on a non-stop treadmill of back-to-back calls. The only break was during my Christmas hiatus. So, I asked myself, “Why should every week be the same?” My solution was to allow for a “no-call week,” every fourth week. It serves as a breathing space that rejuvenates me, whether it’s for deep work, family travel, or simply self-care.
My Weekly Routine:
My weeks follow a specific rhythm that aligns with the needs of my family and my clients:
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Mondays: Every Monday is reserved for deep work so I can start the week on the right foot. I’ve got not calls scheduled and my mum looks after Sunnie, so I can focus on strategic planning and content creation.
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Tuesdays and Thursdays: With our amazing nanny Lauren taking care of Sunnie, these are my main call days. I maximise my call time, ensuring no more than three hours a day to still engage in team communication and creative tasks.
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Wednesdays: This is my husband Che’s day at home with Sunnie, and my day to immerse in creative work and content creation. It not only helps balance the childcare but helps to create a varied rhythm in my weeks.
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Fridays: This is my dedicated Sunnie day. I step away from the desk to spend time with her, only dipping into work while she’s napping and if necessary.
My Daily Routine
Our mornings vary depending on when Sunnie wakes up. If we're up early, we might go for a walk, and if not, we enjoy some playtime together. I start my workday once Sunnie is settled with her nanny or caregiver.
In the evenings, we follow our family routine with Sunnie’s dinner, bath, and bedtime. I often find the time after Sunnie sleeps to be productive, allowing me to wrap up the day's work tasks.
I wouldn’t manage this without my incredible support system. From invaluable childcare by my mum and our nanny to fortnightly help from a cleaner and Che's role as the head cook in our house—these contributions are indispensable.
Next week I’ll be sharing more about this amazing team that helps me achieve the balance between business and family, so make sure you come back for that.
But for now, I hope this glimpse into my life provides some inspiration, comfort, or even a few ideas to try!
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
“A huge part of my success is that I’m somebody who tries and I’m not afraid to try and I’m not afraid of how I look when I’m trying.”
This quote from influencer Valeria Lipovetsky has really stuck with me, and it inspired me to share more of myself with you.
Today that means my plans for my business over the next 12 months.No highlight real, no glamorised version of reality. Just the honest truth of what I’m changing and why.
And we’re not talking little changes, this year I’m turning our traditional model (focused on live launches) on its head. Why? Because it no longer aligns with my life and business priorities.
Live launches, though thrilling, are less appealing now that I'm a mum. They’re unlikely to go away completely, but we’re shifting our focus to evergreen strategies. It allows us to manage business growth in a consistent, sustainable way, rather than being at the mercy of the launching cycle.
To support this shift, I’m adopting three key habits:
- Batching Content: I’ve been pretty good with content-batching around my launches, but honestly pretty lax outside of that. This year, I'm setting up a robust scheduling process to streamline content production and delivery!
- Consistent Writing Practice: Writing fuels my creativity and thought leadership, but I haven’t made it the priority it deserves to be, until now. In 2025, I’m dedicating time to maintain a strong, regular writing practice.
- Structured Schedule: With a set schedule tailored to my roles as both a mother and CEO, I aim to reduce decision fatigue and maintain productivity without sacrificing personal time.
My word for this year is 'overflow' – being able to hold more without doing more. For me, this means embracing my expanded role as a mother and CEO, equipped to handle increased attention, potential criticism, and ever-present industry changes.
I hope sharing these insights inspires you to consider what leadership means for you and your business this year.
Here's to a year of authenticity, boldness, and scalable freedom for all of us!
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
What do buyers really want from masterminds in 2025?
I believe there are key decisions as to why people choose certain masterminds over others, and that it’s important to upgrade your mastermind to give your ideal clients what they’re most looking for.
If you are creating a mastermind this year, or already running one that you're looking at upgrading for 2025, I have a pocket-sized guide for you to use as a reference point as you map out your offer for the year.
I’m taking you through three key pieces that you can take and run through your own filter for your own 2025 mastermind:
The Importance of Community
In 2025, the community element is more crucial than ever. With the digital expanse creating endless seas of information, our clients crave that sense of belonging and interaction. Whether through active channels like Slack or encouraging supportive interactions during calls, creating an inclusive space is quintessential.
Embracing Individualisation
On the flip side of community, individualisation stands as a spotlight for personal attention. Clients today are wary of cookie-cutter experiences. They desire bespoke approaches that cater directly to their unique needs—an expectation that will only grow with time.
Stepping Forward as Leaders
In your role as a facilitator or coach, showcase your dedication to learning and transparency about your progress. The courage to try, fail, and try again is not something to shy from; instead, it embodies the grace of true leadership. As we face the future filled with rapid changes together, demonstrate your commitment to evolving alongside your clients and share these experiences to inspire them.
I hope these tips inspire you to not only keep up to date with trends and consumer behaviour, but embody the person who continues to evolve based on the true desires of your ideal clients.
Happy planning!
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
$360k in seven days.
It might sound too good to be true, but with the right sales strategy, it’s entirely possible.
I recently achieved this for myself, and today I want to share some of the powerful steps that made it possible.
My number one tip? Build a waitlist. Even though my mastermind is evergreen, having a waitlist ensured that when spots opened up, we had a pool of eager clients ready to fill them.
It's not just about collecting names but nurturing those leads until they become raving fans. If you're not already using a waitlist strategy, I highly recommend implementing one.
My next instrumental move was using the same reliable funnel strategy that has served me well since I started my business. That means generating leads through a lead magnet, and then hosting a live event to seal the deal.
For this launch, I promoted a lead magnet detailing my biggest income streams and schedule. Over 600 webinar registrations rolled in, but live attendance is difficult to secure so I didn’t stop there.
I included special incentives for attendees, like a potential one-on-one session and exclusive resources. This boosted the attendance and engagement rates, and in turn my conversion rate.
My final tip is to take an application-based approach to your selling. Particularly for high-ticket offerings, this approach empowers potential clients to self-assess their compatibility with your program. No more selling focus, no more pushy tactics, just meaningful conversations leading to meaningful, long-term client relationships.
So if you’re heading into a launch soon, I hope these tips will help you feel motivated and confident to make it the best it can be.
Here's to an incredible 2025 ahead. As always, thank you for being part of this journey!
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Welcome to the first episode of 2025! I hope you've had a restful break and are recharged for this exciting new year.
I fully anticipate that you’ve done a lot of planning already, but what you might not have done yet is created a detailed plan for your vision that is rooted in action, getting things done and essentially mapping out your projects.
So today, I’m taking you through the plan that I use with my clients. The reason it works so well is because it allows the opportunity to do really big visioning around what it is that you want.
We’re going to look at things like your revenue goals and getting really clear on your overall objectives for your business for the new year. We'll explore:
- Mapping Your Financial Aspirations
- The Art of Sales Mapping and Launch Calendars
- Conducting a S.W.O.T Analysis
- Crafting Your Six-Month Strategy
- Aligning Your Marketing Strategy
- Mindset: The Key to Achieving Your Plan
- Implementing and Budgeting Successfully
- Finding Balance as a Business Leader
If you’d like access to my planning document, come over to my Instagram and DM me the word ‘plan’. I’ll send you a copy! You might want to begin filling it out as you listen to this episode, or utilise it later on when you’re ready to plan.
As you know, my word for this year is peace, and doing things like planning in this way really supports that process for me. I hope it does the same for you.
Here’s to creating an incredible year ahead!
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
As the year comes to a close, I find myself in a reflective mood, looking back at the highs and lows that shaped my business journey in 2024. It's a tradition I hold dear, taking stock of what went well, what didn't, and how I plan to make improvements in the year ahead. I love planning for a new year and hope that my experiences might offer some valuable insights for you too.
The Best of 2024
1. Three Glorious Months of Maternity Leave
This year, one of the best things that happened for me personally and professionally was taking three full months of completely unplugged maternity leave. Seven years into my business, I reached a milestone where I could step away entirely, knowing my team would keep everything running smoothly and profitably. It was a profoundly emotional experience. The overwhelmingly positive feedback from our clients during this time was the icing on the cake. They praised how well the team, especially Niv, handled everything, ensuring our standards remained high. If you're considering taking a similar break, know that it is possible. With intentionality and robust systems in place, you can enjoy this kind of freedom too.
2. The Success of Our Scalable Freedom Mastermind
The Scalable Freedom Mastermind continued to outperform expectations. We started the year with a phenomenal 93% retention rate, which was truly inspiring. Even after downsizing, we maintained an impressive 60-70% retention rate. Our systems have tightened up, and our clients are achieving incredible results. I'm endlessly grateful for the opportunity to work with such sophisticated and committed women. They constantly remind me why I started this journey.
3. A Record-Breaking Launch
Upon returning from maternity leave, I braced myself for a rebuilding phase, but to my pleasant surprise, our Scalable Freedom Mastermind launch exceeded all expectations. We sold out in just seven days—the fastest we've ever accomplished a launch. This accomplishment reaffirmed my position and boosted my confidence as a business owner and new Mum. It showed me once again the power of credibility and trust built over time in this industry.
The Worst of 2024
1. Lower Revenue Year
While it’s been an incredible year in many ways, 2024 was not a million-dollar year for us, mainly due to my maternity leave. Despite reducing client contracts by half during that period, the decision felt right. Our focus wasn't revenue this year but on profitability and sustainability, ensuring both my family time and business needs were met. It was a conscious choice that I believe was pivotal to our success and peace of mind.
2. Working Late Hours
I underestimated how much time would be needed to plan for maternity leave and subsequently reintegrate into the business. Although setting things up more efficiently could have been possible, I wanted to ensure everything ran smoothly for my team and clients. Balancing work demands with being a present Mum to Sunny took extra hours, but knowing I can rely on newly established systems in the future is a relief.
3. Challenges with Ad Costs
At the beginning of the year, we faced increased ad costs during a launch, which required us to adjust our messaging multiple times. At the end of the day, it led us to bring in Jane Day to manage our ads, laying the foundation for even more strategic growth in 2025.
I truly hope sharing these this with you from my year resonated. Understanding what worked and what didn’t has been instrumental in shaping how I plan to tackle future challenges. Thank you for being a part of this journey with me. Here's to a prosperous and balanced 2025!
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Curious where the digital business realm is heading in 2025? Well, I’ve got some predictions for you! I’ve been doing business forecasting for the last 15 years, and I’m going to own it and say that rarely have I made a prediction that I haven’t seen come into fruition in some way.
Now, these predictions don’t come from looking into a magic crystal ball - they’re always based on trends that I'm seeing online, things I'm seeing move in a certain direction, statistics and data. And my predictions for 2025 are no different.
So, let’s dive into the 5 major predictions that I believe will shape online business in 2025:
1. AI is Going Mainstream
While AI has been in the picture for some time now, its integration will be deeper and more transformative. I believe that the businesses adopting AI by the beginning of 2025 are going to see the most growth. AI isn’t just for optimising our marketing; we can use it to streamline our operations, revolutionising our workflows and core systems.
2. The Human Factor in an AI World
While AI will revolutionise information access, it won't replace the unique value of human interaction. The future will see people seeking more than just data; they’ll crave connection. The insights and personal touch provided in a mentoring relationship cannot be replicated by even the most advanced AI.
3. The Rise of Omnipresence
Omnipresence will be key across digital platforms in 2025. Unlike past advice to focus deeply on a few select channels, the future demands a broadening of presence. With AI's ability to facilitate content repurposing, being consistently visible across multiple platforms will be crucial. It’s all about leveraging AI's efficiency to construct a more pervasive digital presence.
4. Specialists Over Generalists
As we move forward, there’ll be a distinct preference for specialists over generalists. The demand for coaches or consultants with verified expertise and specific skills will rise. Consumers will become more discerning, prioritising substantial experience and concrete results over trend-based popularity.
5. Revaluing Community Connections
Lastly, we’ll witness a renaissance of community-driven business models. More than ever, people will long for community and authentic interaction to counterbalance the impersonal nature of technology. As digital communication grows, so too does a sense of isolation. Businesses that embed genuine community engagement in their strategies, such as small, intimate groups or masterminds, will thrive.
I encourage you to consider how your business strategy for 2025 stands up against these predicted trends. Are you equipped to adapt and innovate? This isn't about a radical overhaul but ensuring your business is robust and prepared for these shifts. Lean into a steady commitment to your core strategies while remaining aware of evolving trends, and I know you’ll see the needle move forward in an incredible way in 2025.
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
My word for 2025 is Peace.
After honing in on Discernment in 2024, I’m reflecting on how that played out for me and am also keen to share how I’m choosing to value peace at all costs next year.
This year was a pivotal year as I became a mother and I spent a lot of time evaluating what truly matters to me. Journeying into motherhood while running a seven-figure business meant I had to make a lot of decisions about my time and energy. It was about letting go of things that no longer served me and embracing those that did.
Of course there have been challenges, but focusing on discernment truly allowed me to make room for meaningful moments, especially those precious first months with Sunny.
Now as we’re about to launch into 2025, my focus has shifted towards peace and simplification. For me, it’s about deliberately protecting the beautiful life I've worked so hard to cultivate. This means boundaries and systems within my business and family life and guarding this peace when modern life says it should be otherwise.
Practically in the business, my main priority will be growing and scaling the mastermind through strategic collaborations and an evergreen model. I’ve done live launches for a long time and love it but it’s just not the season for it now and it feels really good to know this.
I’m also choosing to stay in my lane. Nothing good comes out of comparing myself to someone else because I trust and know that my path is unique to me. Just because I work in the online space doesn’t mean I need to scroll endlessly to see what’s working. This season is about confidently knowing my lane and protecting my peace at all costs.
Don’t get me wrong. Peace doesn’t mean boring. I’ve got so much travel and fun things planned for next year but I plan to embrace every moment fully. Peace is a state of mind and in 2025, I’m choosing for peace to infiltrate every decision I make for my life and my business.
So, what about you? What’s your word or theme for 2025?
LINKS
FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
If you’re selling a mastermind, either starting now or in 2025, you might be experiencing some resistance from potential clients.
“I’ve got too much on. I’m too busy to make a decision.”
“I’ll think about that once Christmas is over.”
“I’m too exhausted to think about next year right now.”
Sound familiar? At this time of year, it’s easy for people to fall into the trap of feeling too busy, tapped out, and unsure of what to do for the year ahead, which is why you need to make sure your sales and marketing address these exact problems.
Here are three common objections you might be hearing from potential clients right now and what you can do to help your clients understand why they should join your mastermind right now. If you don’t have a mastermind, these strategies will also be very applicable to you if you’re selling one-to-one or any mid to high-ticket item.
“I'm Tapped Out”
By the end of the year, we’re all pretty ready for a holiday, let’s be real. You might have potential clients expressing feelings of exhaustion or hesitation to commit, saying they’ll decide on something next year when they’re less exhausted. But, we know that waiting till a fresh calendar year to pursue growth isn’t a good strategy.
The key here is to address the fears underlying these objections. Many people are scared of next year being the same as this year, feeling disappointed that they haven’t seen the results they were hoping for. We need to help clients see that meaningful change can happen and offer them a different perspective that NOW is the time to start working toward those goals.
“I'm Too Busy Right Now"
The festive season overload is real: juggling family, events, and holiday preparations leaves many people feeling overwhelmed by things that may not even matter to them. If that’s how your potential clients are feeling, you need to remind them of their personal goals and priorities and introduce a sense of urgency.
What are their big goals for next year? What do they want to see happen in their business and their life?
Remind them of their priorities and set clear deadlines and incentives that spur action because let’s face it, we all need a deadline to get moving sometimes!
"There are Too Many Options"
The online space is really noisy, especially now with sales everywhere. If you’re finding some resistance because of this, it’s possible you’re not addressing your dream clients’ core problems with enough precision. Your messaging needs to be sharply aligned with their deepest needs. What differentiates you from others offering similar services? Your unique touch—be it a specific strategy, personal experience, or specialised focus—needs to shine brightly in your communication.
I hope these insights fuel your strategies and bring you closer to your ideal clients. Whether it's creating compelling content or refining your sales process, this season is full of potential to innovate and connect. Embrace it, navigate your sales conversations with empathy, and harness the vibrant energy this time of year brings.
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve been looking back on some of my previous content lately and taking a look at episodes that have resonated with you over the years.
While I’m soaking up the holiday vibes with my fam in Noosa, I thought it would be a great opportunity to release this episode from January 2023, which was a particular favourite and just as relevant today as it was back then.
Enjoy!!
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I’ve been getting a lot of questions from my clients lately around the topic of creating free content. It can be hard to know what to share, how much to share and where to share it.
Today, my aim is to help you feel confident in sharing your knowledge and expertise with a spirit of generosity. I talk through the mindset of abundance, and share a very specific strategy to build trust and ultimately draw people in.
While there can be resistance in giving your knowledge away for free, sharing valuable content from a place of service will cause you to stand out from the crowd and really showcase what you have to offer.
Sharing in this way will never replace the bespoke support provided by paid programs. Rather, it gives people a taste of what they can expect to receive if they decide to work with you.
I encourage you to reject the mentality of scarcity and embrace expansiveness, knowing that this mindset will support you in attracting your ideal clients.
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I know you love getting a peek of what happens behind the scenes at Swift Ventures and today I’m excited - and I’ll be honest, a little nervous - to share my wins and challenges from the first 2 months back from maternity leave.
3 of my biggest wins
Above all, I’m so incredibly grateful to have a healthy thriving baby and a healthy thriving business. To me, that’s the biggest win. It’s an amazing feeling to know I am showing up in both areas, being present as a mum and in my business and it’s something I’m really proud of.
Another win I’m celebrating is the success of my brand new masterclass which had over 750 sign-ups and a 20% show-up rate. I was thrilled with this result given the current season and it was honestly the best masterclass I’ve ever done. We had an incredible launch and at this point, we’re about 95% sold out. All of that with a four-month-old baby is, I think, a massive win.
This season has been very full and I am so grateful for the support system I have around me. Between my mum, my incredible nanny and Chey, who is such a wonderful father, I feel so supported to focus on the business when Sunnie is in their care. The day to day structure we have in place is working so beautifully and I’m so grateful.
3 of my biggest challenges
I knew that motherhood would present me with challenges that I hadn’t experienced before but I must admit, some challenges have taken me by surprise. One particular challenge has been the lack of flexibility in finding extra time. Those spontaneous late-night and early-morning work sessions aren’t always possible now, which means I’m having to adjust to a much more structured work routine and have some really strong boundaries in place.
During the already big season of my mastermind launch, there were a few nights when Sunnie wasn’t sleeping as well and I found myself going into time scarcity in a big way. I experienced anxious thoughts in a way I hadn’t in a long time. It made me realise that I need to acknowledge my limitations and also prioritise my wellbeing so I don’t burn out.
Looking ahead to planning next year with big business and personal goals in mind is both exciting and daunting. For the first time in my career, I’m planning the year ahead while also trying to factor in the practicalities of life with a baby - who will quickly grow into a toddler. I really don’t have any idea what that will look like, so it’s been a challenge to know how to make space for that.
While my wins and challenges are specific to my season of life with a new baby, I hope this episode feels supportive to you in your unique life situation. Whether you’re navigating life with teenage kids, taking care of ageing parents or juggling career goals amidst personal changes, the main message I want to share is that it is absolutely possible to rise and thrive, no matter what you’re facing.
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
When it comes to sales, the devil is in the details.
Unlike marketing, which often involves large-scale messaging, easeful selling is about those micro considerations we make throughout the customer journey to help people feel seen.
Whether you're selling high, mid or low ticket items, through personal conversations or chatting in DMs, I’m seeing a few strategies that are working really well for my clients right now.
Here are some practical sales strategies you can apply to your business right away to help you generate more clients in less time.
Reduce Customer Friction
Your sales process needs to be as easy as possible for your potential clients. While intentional customer friction can be part of filtering out non-ideal clients, the rest of the process should be seamless.
The people who are interested in your offerings need to know exactly what the next steps are. Make it effortless for them to say yes. If there are too many roadblocks or uncertainties, you might find people drift away because it’s just too hard.
Invite Behind-the-Scenes Access
The second strategy involves giving potential clients a glimpse of what they'll get when they choose you. Regardless of whether your offerings are low, mid, or high-ticket, showing a sneak peek into the experience can build trust and alleviate fears.
This might mean displaying the curriculum on a sales page or offering a video walkthrough for higher-ticket items. Whether it's a short video or a full open house experience, showcasing what happens behind the scenes helps potential clients feel more assured about their investment.
Highlight Success Stories and Case Studies
When I’m on a sales call or chatting in DM’s, I often share stories about how I've helped others achieve similar goals. Real-life examples help potential clients see their own success and having those tangible examples can reinforce their trust and confidence in deciding to work with you.
The overarching theme of these strategies is about building trust. You already know that you can provide amazing support to people through your courses and programs. Now it’s about reducing any unnecessary friction, being transparent with your offerings and providing real life examples of how you’ve helped solve the same problem for others.
Let me know how you go with these strategies. I’d love to know what’s working for you in your business.
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind
The FREE Mastermind Launch Playbook
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s safe to say it’s the wild west out here in the online space right now.
So how can you best thrive and succeed right now during Q4 selling season?
Today I’m sharing with you five things I recommend you do right now if you are really wanting to show up in the best possible way during this season.
These tips are centred around mindset, habit motivation and momentum so you can feel really energised and excited to succeed over the next 60 days ahead of Christmas.
So, grab your notes and join me as we explore:
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Cultivating Good Habits
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Short-Term Trade-Offs for Long-Term Gains
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Messaging with Precision in a Noisy World
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Having an Omnipresent Marketing Approach
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Adapting and Pivoting Smartly
This Q4, let's embrace the chaos and convert it into opportunities for growth. Here’s to smashing your sales targets and sharing your unique magic with the world. You’ve got this!
If you’re eager to deep-dive into strategic planning and marketing to stack recurring revenue, join me for a complimentary masterclass (click the link below!) This session is designed to provide you with the insight and strategies to scale your business sustainably, not just through Q4 but well into 2025.
LINKS
Resources mentioned: FREE Masterclass
DM me the word "Video" on Instagram to receive my FREE video sales letter script
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Scaling a business requires you to sacrifice more of your time and effort. It’s an unfortunate reality that all entrepreneurs need to accept.
Or is it?
I argue that this widely held belief is just a trap that holds us back from achieving our goals.
Many of my clients initially expressed concerns like, "I don't have the time to take on more people," or "How will I market effectively?" They're already pouring every ounce of energy into client delivery. It leads to a vicious cycle, where scaling seems synonymous with burnout or failure.
But here's a vital truth: scaling smarter, not harder, is entirely within reach. Let me share some pivotal strategies that have transformed not just my work, but also the businesses of so many women I admire.
1. Crafting the Right Offer Strategy: Rather than haphazardly casting an offer into the market, engage in meaningful conversations with current clients to refine what you can provide. I vividly remember spending numerous hours in one-to-one consultancy, feeling drained. It was market research and a clear offer refinement that transitioned me into a thriving mastermind model. Your offer should feel enticing both to you and your clients — a win-win.
2. Keep it Clear and Concise: Effective, strategic marketing needn't monopolise your time. Clear scheduling and messaging are your allies here. Take clients who've successfully used a mix of paid and organic marketing, like Facebook ads paired with robust email strategies. The key is not simply creating more content, but ensuring each piece you make works hard across multiple platforms. By doing so, your messaging reaches further without demanding additional labour from you.
3. Smart Pricing Strategy: Lastly, revisit your pricing strategy to guide clients towards your new, scalable offer. Often, the allure of one-to-one services persists due to perceived value, meaning your model will remain labour-intensive unless adjusted. Either remove non-scalable services or adjust their pricing to encourage clients towards your scalable offerings. This strategy not only aligns pricing with business growth but also preserves your time.
Ultimately, smart scaling frees up your time, allowing for more growth and increased revenue. It’s not about working harder but working with precision. I’ve used these strategies to scale with confidence and spaciousness—and I want the same for you.
LINKS
DM me the word "Video" on Instagram to receive my FREE video sales letter script
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve got a super practical episode for you today, talking all things marketing tactics and what I’m seeing work for my clients right now. If you’re ready to generate more dream clients in less time, make sure you take notes so you can implement these 4 strategies in your business right away.
9-Word Email
One standout strategy is the 9-word email, a brainchild of Dean Jackson from the real estate world. This is a great tactic to re-engage any warm leads you might have with a quick question that speaks to their problem. You send a really brief email, only one sentence long that might look something like this:
Subject: Sarah, quick question for you
Email: Are you still interested in finding new ways to boost engagement?
A client of mine recently used this strategy and from the three people who replied, two of those leads converted into 1:1 clients. Try it out this week and see what happens!
Video Sales Letter
The next strategy that I see really working is the video sales letter. Imagine putting together a short, snappy five to seven-minute video that’s essentially your sales pitch on camera. It's perfect for offering a more personal touch while walking potential clients through who you are and what you can do for them. I had a client try it out, and she literally doubled her sales calls. If you’re stressing over the script, I’ve got you covered—just DM me the word "video" on Instagram, and I'll hook you up with a script I created.
Messaging that Hits Home
I see a lot of people attracting clients who aren’t quite their vibe. The solution here is to focus on the quality problems that your ideal clients experience. For example, if you're a business coach, aim for those motivated to grow and thrive rather than those just coasting along.
This approach has helped me attract the most amazing women who are ready to tackle big challenges. So, focus your messaging on targeting the problems that matter to the clients you dream of working with.
Quickie Lead Magnets
The quickie lead magnet is all about using tools you already have and turning them into quick wins for your audience. Maybe it's something you're using with a client right now or perhaps something you use all the time in your own business. A quickie lead magnet is easy to create because you already have it on hand and you just need to pop your logo on it.
I’d love to hear how you go in implementing some or even all of these strategies into your marketing. Sometimes a simple tweak can lead to incredible results.
LINKS
DM me the word "Video" on Instagram to receive my FREE Video Sales Letter script
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
One of the major narratives circulating these days is about taking risks and going all in with no backup plan. While that might be exciting and motivating for some entrepreneurs, from my experience coaching hundreds of women, creating a sense of safety in your business is completely underrated.
Safety might not sound sexy, but it’s the one feeling that has helped me make the most money. Creating safety doesn’t mean sacrificing ambition—it means anchoring yourself with a foundation that allows you to attract even more abundance. It empowers you to pursue more from a place of confidence rather than fear and to think long-term instead of being stuck in the immediate needs of your business.
Here are three practical ways I cultivate safety within my business:
1. Long-term Planning and Strategy: Rather than chasing monthly targets, I draft year-long plans. This allows for a much broader vision and room for unexpected growth. Planning like this creates stability because it involves projecting future income and strategically allowing for the ‘margin for magic’—that space for surprises and opportunities.
2. Recurring Revenue and High-ticket Offers: Having high-ticket offers, like masterminds with long-term clients, means that I can forecast revenue. That consistency and predictability in my business means that I have the mental and energetic capacity to dream bigger and flow where my creativity takes me.
3. Cashflow Forecasting: I know what cash I have coming in and going out. Understanding and mapping out my cash flow means that I’m never left with that feeling of dread from not being able to pay a bill. Because I know I have substantial cash in reserve, I know my business is safe in any season, which means I can make bold decisions.
I hope this episode is the permission slip you need to create a sense of safety in your business. You don’t have to follow every bro marketing tip out there and risk it all to prove you’re a savvy entrepreneur. Being smart, thinking long-term and creating that sense of nurture and safety in your life can set the foundation for some really big dreams.
LINKS
Download Behind the Scenes of My Business Income Streams & Schedule
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Stepping back into the business world after maternity leave felt like I was re-entering from another dimension. These last few months have been an unexpected masterclass on life and business, and I’m thrilled to share these transformative lessons with you today!
But first, let me give you a bit of a personal update: Sunny, my lovely daughter, is now over three months old, and adjusting to motherhood has been both challenging and rewarding, more so than I ever imagined. The natural trepidation about balancing my role as a CEO and a mother has now settled, and I'm confident in my ability to juggle both roles magnificently.
Less Worry, More Focus: One of the most striking lessons I've learned is how my perspective on worries and challenges has shifted. Before Sunny arrived, I often found myself preoccupied with aspects of my business that I couldn't control, like client retention or the precise implementation of strategies. Now, those concerns seem trivial. My focus has realigned towards things that genuinely matter and that I have control over, like ensuring my clients have the best strategies and experiences. This shift has made me a more effective coach and strategist.
The Power of Stepping Back: Initially, I worried that stepping back from the business for three months would leave me feeling behind. Surprisingly, the opposite proved true. Distance from the daily grind allowed me to assess the industry with a fresh, clear lens. It has shown me the importance of not being overly immersed, as it can often stifle creativity. By stepping back, I could see where I had been giving away my creative power, and it rejuvenated my approach to business strategy.
Value-Driven Business: During my time away, I became acutely aware of how deeply I respect and align with my clients' values. I work with women whose opinions I value, who operate at high levels of intelligence, and who live intentionally. This break helped me reaffirm my desire to work with clients who share my values of family focus, impact, and a discerning approach to business. It's about finding clients whose principles resonate deeply with mine.
From Scarcity to Abundance: For the past few years, especially while trying to conceive Sunny, I had slipped into the mindset of ensuring 'just enough' – just enough money, just enough clients, just enough time. I didn’t realise how much this scarcity thinking weighed me down. Maternity leave was a revelation; it became clear that I can thrive genuinely and fully in both my roles as a mother and a CEO. The belief that becoming a mother would limit my capacity was entirely unfounded. Today, I embrace an abundance mindset, recognising that I can do more, be more, and hold more than ever before.
Balancing Work and Motherhood: Returning to work presented its challenges and triumphs. My schedule now includes dedicated days for work and family, supported by my partner, Che, my mother, and an incredible nanny. Despite the chaos and adjustments, this balance allows me to be present for Sunny while continuing to grow and nurture my business.
I’m immensely grateful to be back, sharing this space with you. Whether you’re in a similar season of life or a completely different phase, I hope these reflections provide some inspiration. Let’s continue to grow, learn, and support each other through every chapter.
Love,
Ellie
LINKS
The FREE Mastermind Launch Playbook
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Picture this: You’re an incredibly talented entrepreneur with unique insights and valuable expertise, but no one knows your name. Frustrating, isn’t it? That’s where today’s guest host Kerry Rowett found herself—until she decided to change the game.
Kerry is an Intuitive Business Energetics Mentor who works with highly successful entrepreneurs. In her Mastermind and 1:1 sessions Kerry helps her clients to clarify what they want and their aligned pathway to creating that. Kerry provides the Business energetics, healing & psychology support they require to get out of their own way so they can achieve their goals and then dream bigger.
Are you curious how Kerry broke out of obscurity and cemented herself as a thought leader in her industry? Don’t worry! Today she’s sharing her journey and breaking it down into three actionable steps you can take to do the same.
- Know Your Clients More Intimately Than Their Best Friend
The first step to standing out in your industry is to understand your clients better than anyone else, even their best friend! Kerry’s method involves in-depth target market research, which includes surveys, polls, and analysing client calls to identify key themes and issues. This deep understanding allows you to refine your signature framework and tailor your services to meet your clients' specific needs
- Find Your Secret Ingredient That Gets You Known and Paid
Creating a distinct identity in your industry involves finding your unique ingredients. For Kerry this meant evolving her business, which originally centred around the concept of alignment, to better match her clients' needs by integrating business energetics, healing, and psychology. She recommends creating distinctive processes, tools, and models that make your work recognisable, and consistently innovating your approach to stay relevant.
- Amplify Beyond Your Own Networks
Finally, to establish yourself as a thought leader, you need to reach beyond your bubble and engage with the broader industry. Have conversations with other experts, publish influential content, and become part of larger discussions. The more you put yourself out there, the more people will recognise and respect you.
So, if you’re feeling invisible and undervalued, take Kerry’s story to heart. By following the steps she shared, you can increase your rates, increase demand, and ultimately become one of the leaders in your industry
LINKS
The FREE Mastermind Launch Playbook
Connect with Kerry
Instagram:http://instagram.com/kerryrowett
Website:http://alignandattract.com
Podcast:https://podcasts.apple.com/au/podcast/align-attract/id1547065734
Previous Episode from Ellie's podcast: The 'Secret' Ingredient to Standing Out Online:https://podcasts.apple.com/au/podcast/the-secret-ingredient-to-standing-out-online/id1526779357?i=1000569694236
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
What’s your relationship with money?
If someone were to take a look at your credit card or bank statement, would they be able to tell what your true priorities in life are?
Perhaps they’d find money is being spent by default in a way that doesn't put an emphasis on what you say truly matters. That would no doubt be true for a lot of us.
This week on the podcast, we welcome guest host Katy Almstrom, a leading money mentor and wealth coach, teacher and speaker who helps ambitious women achieve financial freedom.
With over a decade of experience in teaching and coaching combined with her own debt-free and simplified life, Katy provides a unique service for her clients to help them slow down, map out their own joyful wealth-building journey, and create a life that has WAY less stress around money.
Katy is an expert on how to refocus in order to gain control over your finances, run your business in a way that’s true to you and make the most revenue in the least amount of time.
Today, she shares three specific lessons she learnt about managing money from building her own successful mastermind:
- Be More You
- Long-Term Vision with Short-Term Focus
- Question Everything
If you're feeling stuck, tired or overwhelmed right with your money or your business, take these insights from Katy to heart and know that there are simple steps you can take to achieve the time and financial freedom you’re dreaming of.
LINKS
The FREE Mastermind Launch Playbook
Connect with Katy
Instagram: @katy_almstrom
Website:https://www.katyalmstrom.com/
Messy to Magnetic Podcast: https://podcasts.apple.com/us/podcast/messy-to-magnetic/id1594671912
FB Community: www.facebook.com/groups/networthwoman
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
When life as an entrepreneur feels like juggling a million different tasks, how do you successfully maintain harmony between work and personal life - all while continuing to see growth in your business?
Our guest host today, Karen Aird, has not only mastered this balance but has actually doubled her business revenue along the way.
She describes co-founding urban retreat Clear Mind Studio with her husband Craig in 2008 as a personal quest to help others reduce stress and find peace and balance in a fast paced, constantly evolving world.
Whether it's unwinding after a hectic week or seeking time out from life's challenges, Karen’s journey towards peace in her business has been incredible - and just like for many of us, filled with lots of challenges, triumphs and failures along the way.
In this episode, Karen shares her learnings from the five strategic changes she made to free up time and take her business to new heights:
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Implementing AI for Client Management
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Utilising Asana for Team Communication
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Planning Marketing Campaigns in Advance
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Overstaffing, Outsourcing and Clear Role Allocation
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Implementing a Customer Loyalty Program
By implementing these strategic changes, Karen and Craig have drastically transformed Clear Mind Studio. These modifications freed up their time, allowing them to seize opportune moments for growth—such as opening their second studio in Fremantle, WA.
Their ability to focus on strategic growth rather than getting bogged down in daily operations has been instrumental, and shows how the right strategies can make all the difference in transforming your business dreams into reality.
LINKS
The FREE Mastermind Launch Playbook
Connect with Karen
Instagram: @clearmindstudio
Website:https://www.clearmindstudio.com/
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Have you ever felt the strain of balancing your business ambitions with your personal well-being? Imagine if you could have both—success and freedom. Well, it’s not an easy task, but today’s guest host Mia Poklepovich has made it her reality.
As a mental health occupational therapist, she knows how difficult it can be to prioritise your own needs in a service-based business. Struggling with burnout, Mia knew she needed a change and went on a journey to create a thriving, impactful business without sacrificing her well-being. She’s here today to share the strategies and mindset shifts that made it possible. Ready to be inspired? You’re in the right place!
Lesson 1: Permission to Create a Freedom-Based Business
Mia’s first lesson is that you need to give yourself permission to build a freedom-based business. This was challenging for Mia at the beginning and she still falls into old habits from time to time, but she has a secret weapon!
Look at what your end goal is, and work backward from there. This way, every opportunity and decision can be checked against your overarching goal, ensuring it aligns with your freedom-based strategy.
Mia shares her experience of moving away from the traditional one-to-one therapy model towards creating a practice that reflects her values and offers more personal freedom. It wasn’t easy initially. Guilt often overshadowed her efforts, but she learned to give herself permission to run a business that supports her needs as well as provides an exceptional client service.
Lesson 2: Protecting Your Energy as a CEO
Mia’s second lesson is the importance of protecting your energy, a lesson that rings especially true in the demanding field of health and wellness. As business owners, we often put ourselves last, looking after our clients, team, and community first. However, Mia stresses that to help others effectively, you must take care of yourself first. This might mean saying no, delegating tasks, or taking the necessary rest time.
Setting boundaries is crucial. Frustration often stems from allowing these boundaries to blur, leading to fatigue and decreased productivity. Recognising the importance of your energy and protecting it is one of the most selfless things you can do. Mia has seen first-hand how prioritising rest and tailoring her day to suit her energy levels has helped her become a more effective leader and business owner.
Lesson 3: Trusting Yourself
Mia’s final and maybe most important lesson Mia is that we need to trust ourselves. Scaling a business brings on lots of uncertainties and new challenges. If you can’t trust yourself, you won't be able to make hard decisions when it matters. Mia advises gathering all necessary data and knowledge to understand where the fear is coming from, whether it's an old core belief or the natural anxiety of trying something new.
By breaking down your fears and understanding their origins, you empower yourself to move past them. Embracing imperfections, being raw, and showing up authentically is what makes each of us unique and brings magic into our businesses.
In one of my earliest conversations with Mia, she told me she needed something to help her mindset that week – a quick mindset boost. My advice to her was that there’s no quick fix or magical remedy - the key is consistency and showing up every day.
So, if you're looking to transform your therapy practice or any business into a freedom-based model, take a leaf out of Mia’s book. Give yourself permission to live and work freely, protect your energy, and trust yourself. The journey won’t get easier, but you will become stronger, wiser, and more resilient.
LINKS
The FREE Mastermind Launch Playbook
Connect with Mia
Instagram: @ot_inspire_therapy
Instagram: @miapoko
Website:https://www.otinspire.com.au/
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Building a successful business is no small feat, especially when juggling family responsibilities and personal aspirations.
Just ask this week’s guest host, Jacqui Naunton who went from graphic design freelancer to running a six-figure business with multiple revenue streams, all while juggling the demands of motherhood. Today she’s sharing her remarkable journey, and the strategies and mindset shifts that fuelled her success. Ready to be inspired?
Jacqui began her career as a graphic designer and was just swapping time for money. This strategy worked well for her, until she started considering motherhood and realised she needed a more scalable, flexible approach. This is where I came in and encouraged her to create an online course.
Now the leap from graphic designer to course creator wasn’t seamless. She struggled with imposter syndrome, and the idea of upsetting other graphic designers but she knew that the gap in the market needed to be filled.
Business owners were already attempting to DIY their graphics using tools like Canva, often with mediocre results. Jacqui’s course offered them a chance to create professional designs without the hefty price tag of hiring a designer.
One powerful lesson from Jacqui's journey is the importance of setting high goals. Early in her coaching journey with me, she had modest expectations for her first online course. With some encouragement, she stretched her target to 55 students—and astonishingly, she hit that exact number.
So, if you’re setting goals for your business, I encourage you to ask yourself, "Is this the goal, or can I aim higher?" The objective isn't to tie your self-worth to these targets but to give yourself something tangible to strive for.
Something else that has really helped Jacqui’s journey was building a supportive team for herself. She realised that to grow her business sustainably, she couldn't do it all herself. She hired a virtual assistant, video editor, and multiple designers. Although this meant a smaller profit margin, it allowed her to focus on her priorities, ensuring her business ran smoothly while she spent valuable time with her family.
The Power of Branding
As a graphic designer, Jacqui knows the importance of strong branding, that goes beyond just the aesthetics. Branding is a powerful tool for connecting with your ideal audience and conveying your business's values. For Jacqui, her brand as the girl in the purple jacket reflects her values of fun, inspiration, and empowerment. This consistency in branding has made her business recognisable and trustworthy, enhancing her professional image and attracting ideal clients.
Whether you’re just starting or looking to take your business to the next level, consider how Jacqui’s lessons can apply to your business. What goals will you set higher today? How will you adapt your business to fit your life? I can’t wait to see what you’ll achieve.
LINKS
The FREE Mastermind Launch Playbook
Connect with Jacqui:
Instagram: @whitedeerGD
Website:https://whitedeer.com.au/
Podcast:The Seriously in Business Podcast
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In the wild ride that is entrepreneurship, the ability to pivot when necessary is an absolute game-changer.
However, the idea of shaking things up can feel much too risky - especially when it comes to continuing to generate revenue.
But is it possible to shift gears without losing your hard-earned momentum?
Today’s guest host is here to answer that question for you! Robyn Birkin is an online business strategist who helps female service providers and course creators create a six and multi-six-figure business in part-time hours with just one front-facing signature program.
Once a well-recognised life coach for women navigating infertility, Robyn made a gutsy decision to flip her business focus on its head. Now, as a thriving online business strategist, she’s sharing her secrets on how to keep the money rolling in—even when you’re making a radical shift in your business.
Embracing the Pivot
Robyn believes that pivoting shouldn’t just be about chasing more money—it's about aligning your work with your values and long-term goals. She encourages us as entrepreneurs to get real with ourselves. Ask yourself the question: Does my current business align with what I want my legacy to be? Am I genuinely passionate about it? If the answers are no, it might be time for a big change.
The Decision-Making Framework
To help others navigate this challenging territory, Robyn developed an effective decision-making framework. At its core, it’s all about ensuring your business aligns with your goals and values. She believes the key is in being honest with yourself about what excites you and what doesn’t.
One of the hardest but most crucial steps is being willing to ‘slingshot’—taking a step back temporarily to make a more significant leap forward. This might mean letting go of a part of your business that no longer fits, even if it’s currently bringing in revenue.
5 Key Strategies for Generating Revenue During a Pivot
So what are some practical ways to continue to make money during a radical change in your business? Robyn shares the strategies that worked for her that will give you the confidence to brave a pivot:
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Double Down on What's Worked
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Create Growth, Nurture and Conversion Content
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Rely on Data
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Balance Marketing and Sales Efforts
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Constantly Refine Messaging
Being a CEO sometimes means making hard decisions and pushing through the discomfort to get to your true purpose. But waiting for you on the other side is that deeply fulfilling life and career you set out to create in the first place.
LINKS
The FREE Mastermind Launch Playbook
Connect with Robyn:
Instagram: @robynbirkin
Website:https://robynbirkin.com/
Podcast:Signature Online Course Secrets
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Running a business can feel like a juggling act, especially when you're managing the demands of work and family life.
Today’s guest host, Bec Cuzzillo knows this struggle all too well, but, through strategic planning and intentional decision-making, she was able to find the balance.
Bec is a Spiritual Business Coach for spiritual women ready to scale their impact, create confident cash, and step into the highest vision for their life and business. Her approach combines soulful business strategy with mindset, energetics, and fully embodied feminine spirituality to ensure you walk away with the practical and intuitive tools and strategies to build a life and business that you love.
As a fiery Aries mama of 2, Bec built a scalable business model that thrives alongside her busy family life. Join us as we unpack her strategies and learn how to build a business that adapts to your unique needs.
Simplify, Simplify, Simplify
Bec’s first step towards building a scalable business model is simplification. Years ago, when she became a new mother, she realised her business was spread too thin across multiple areas. Recognising the need for change, she narrowed her focus to the things that truly brought in revenue or value. Here is her advice for other business owners:
- Assess What’s Selling Well: Identify which of your offers are your major income earners. Focus your energy on these.
- Evaluate Energetically: What excites you? Where do you feel the most drained? Align your business activities with what lights you up.
- Trim the Fat: Use data and gut instinct to cut back on offers that aren’t serving you effectively.
Strategy Matters
After you’ve simplified, the next step is focusing on strategy! To do this you need a good understanding of who your client is and exactly how you serve them. Bec recommends leveraging what’s already in place before creating anything new, focusing on strategic tweaks to the existing business model to ensure its geared towards growth and scalability. She also suggests some questions to consider:
- How are people currently coming into your world, and where are they going next?
- How scalable is your business right now, and how can you optimise it for more scalability?
- What tweaks can you make in your current business model to improve it before creating something new?
Designing a Self-Centric Business Model
Bec’s final pillar for creating a scalable business model is to align your business with your needs and desires. You didn’t start your business to feel trapped in another 9-to-5 grind, so take the time and set it up to serve you. If you’re not sure how to do this, reflecting on these questions is a good place to start:
- What’s Important to You? Identify your core values in life and ensure your business decisions honour these.
- What are your current responsibilities and commitments? Design your business around them to maintain a healthy work-life balance.
- What aspects of your business make you genuinely happy? Prioritise these to maintain your passion and drive.
Building a scalable, adaptable business model is not just a dream – it’s entirely possible with intentional decisions and consistent effort. So, take a leaf out of Bec’s book and start rethinking your business model today. What can you simplify? Where can you get more strategic? And most importantly, how can you design a business that truly works for you?
If you want to hear more from Bec, check out her podcast Feminine Fire, where she dives deeper into soulful business strategies, mindset, and energy practices to scale your business.
LINKS
Connect with Bec Cuzzillo
Website: https://www.beccuzzillo.com
Podcast:Feminine Fire
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
For those of you who may not know, I’ve just welcomed my beautiful baby girl, Sunny Marg Robinson, into the world. From unexpected challenges to moments of pure joy, this experience has reshaped my perspective on life and business. So, I’m taking a quick break from my maternity leave to share with you my birth story and the incredible mindset lessons it taught me.
Our journey began months before Sonny arrived. At around 25 to 30 weeks, we discovered she was breech. Though I tried everything from inversions and acupuncture to chiropractics and moxibustion to flip her, Sonny was steadfast in her position. This initial phase tested my mindset significantly, especially my preparation for a C-section, scheduled for the 11th of July—interestingly at 11:11 AM. Yet, just four days before the planned C-section, Sonny miraculously flipped!
While I had mentally prepared for a c-section, I was overjoyed that I could return to my original plan of a vaginal birth. This experience reminded me of the immense power of mindset flexibility, where embracing uncertainty and adapting to changes became paramount.
The next two weeks were an excruciating yet exhilarating waiting game for natural labour to kick in. My heart was set on avoiding induction, so every waking moment was spent walking, eating dates, and doing stretches, all while hoping to trigger spontaneous labour. Just one day before my scheduled induction, labour finally began with a stretch and sweep, igniting contractions almost immediately.
Affirmations and breathing techniques were my lifelines. I was deeply rooted in calmness, thanks to hypnobirthing preparations. As contractions intensified, my partner Che’s whispered affirmations anchored me: "You're so powerful," "Your body was made to do this," and "You've got this." These affirmations were soothing and reinforced my belief in my capabilities. They also reflected the mindset strategies I have long applied in business.
Arriving at the hospital at 2 AM, I was prepared for the next phase. Asking for an epidural became a saga of its own, extending over two grueling hours due to an emergency C-section elsewhere. This unexpected delay pushed my mindset to its limits. I found myself physically and mentally shaken, but Che's unwavering support helped me re-anchor into my strength.
The key lesson here is knowing you can go further than you think possible. In business and life, we set boundaries for ourselves, but often, we are capable of much more when pushed to our edges.
As we approached the final stages of labour involving pushing and crowning, I realised the importance of support. Surrounded by an amazing medical team and listening to our birthing playlist, I felt an overwhelming sense of empowerment. Even when a final push required additional assistance with a vacuum because of Sonny’s large head size, I didn’t feel defeated. Instead, I felt an immense gratitude for the support that ensured a safe delivery.
As I looked into Sonny’s eyes for the first time, I felt an immense wave of gratitude and growth. Each step of labour taught me lessons about strength, patience, and the importance of mental preparedness. I hope that my experiences resonate with you and provide some insights into the incredible power of the human mind during life’s most challenging moments.
LINKS
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Are you ready to elevate your launch to the next level?
You’re in the right place because that’s what we’re talking about on this episode of Scalable Freedom! Today’s guest host Ana Lilia shares what it takes to have a successful and fun launch for your upcoming program. Spoiler alert: it involves both data and energetics.
Ana is a celebrated manifestation, mindset coach, and healer. She is passionate about helping people tap into their full potential by using their breath as a powerful transformative tool. Ana's expertise lies in assisting individuals to break free from limiting beliefs and aligning themselves with their deepest goals and desires. Her unique approach to healing and transformation has made her a sought-after coach and mentor in the wellness community. She is also the host of the podcast Breathe More.
During a launch period, our doubts and insecurities will often bubble to the surface. This can be difficult and its why Ana believes energetics – our emotional and vibrational state – is a key ingredient for a successful launch. Everything in this world carries an energetic imprint, including how we show up in our sales copy and Instagram posts. With the right tools, we can manage our energy and maintain a confident mindset throughout a launch.
In Ana’s recent launch for the Soulful Entrepreneur Mentorship, she combined her energetic practices with data analysis. By keeping track of everything, she was able to make informed decisions and fine-tune her strategy in real-time. For instance, tweaking the headline of an opt-in page based on data insights led to higher conversion rates. Another big factor in Ana's success was conducting market research before the launch. This meant reaching out to ten ideal clients and asking them about the challenges they were facing. With this feedback, Ana was able to create a lead generator perfectly tailored to her dream client.
Ana provides several actionable tips for having a successful launch:
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Set Clear Intentions: Before you start, make sure you’re clear about your goals, from how you want to feel, to how much you want to make, to what clients you want. Visualise and immerse yourself in the success of your launch.
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Incorporate Healing and Somatic Tools: Launching can be stressful and it’s easy to fall into catastrophic thoughts or dysregulation. Tools like breathwork or visualisation exercises can help us stay regulated, confident, and on track. It’s also important to include fun activities in your schedule to stay grounded and positive.
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Analyse Data Regularly: Check your analytics daily. This helps you make real-time adjustments and keeps your strategy on track.
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Engage with Your Audience: Just posting on social media isn’t enough, you need to engage personally with your audience. Reach out through private DMs or emails to build a connection. In my launch, I found that personalised voice memos made a huge impact.
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Reflect and Adjust: Continuously reflect on your energy and data and make adjustments to keep yourself on track. Stay grounded, manage self-doubt, and remember your past successes to keep moving forward.
Energetics and data are both powerful tools on their own, but combining them is where the magic happens. By following Ana’s approach—setting clear intentions, using somatic tools, analysing data, engaging actively with the audience, and maintaining a reflective practice—entrepreneurs can navigate their launch with confidence and achieve their desired outcomes.
LINKS
Resources Mentioned:The FREE Mastermind Launch Playbook
Connect with Ana Lilia
Instagram: https://www.instagram.com/_ana_lilia
Podcast: https://www.analilia.net/podcast
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
There are so many sales strategies out there - it’s easy to get distracted by everything you see online! But there’s one really simple strategy that, in my view, is one of the most powerful and it often gets overlooked… The art of personal reach out.
Our fabulous guest host today is Fi Mims, a personal branding photographer, mentor and coach who specialises in elevating personal brands and business visibility, supporting her clients to look and feel their best.
Fi’s photographs capture her clients as authentic, beautiful, and powerful and her coaching supports them to find self-belief, confidence, and purpose. With 20 years of experience behind her, Fi has navigated the many challenges that modern women face and managed to build and maintain a multi-six figure business through it all.
I have known Fi for many years through her photography work and in October last year, she joined the Scalable Mastermind. Since joining the program, Fi has been honing in on personal reach out and has seen amazing results.
In this episode, Fi shares why business owners often avoid personal reach out as a sales strategy and the many reasons why you should start doing it.
3 Obstacles to Personal Reach Outs
1. Lack of Confidence: Many women in business grapple with self-doubt, questioning their expertise and worth. Fi suggests a mindset shift, focusing on past successes and positive feedback to build confidence.
2. It’s Too Salesy: No one wants to be seen as a pushy saleswoman. But instead of seeing all personal reach out as aggressive, reframe it as being a genuine attempt to help someone. You are offering them a solution to a problem they have and what you have to offer will help them in their business.
3. Fear of Rejection: Rejection will inevitably happen. Sometimes people won’t respond to your reach out and that’s okay. We need to normalise rejection as par for the course in sales and stay focused on the value that we offer.
Crafting Effective Personal Reach Outs
1. Target the Right People: If you reach out to people you don’t know, that’s when it can feel pushy and salesy. Only reach out to people who already know you and would genuinely benefit from your offer.
2. Use Familiar Platforms: Make sure you approach potential clients on a platform where you both feel comfortable communicating. Instagram is Fi’s preferred platform and for an even more personal touch, she sends voice messages.
3. Communicate Clearly: Prepare your words carefully to come across as genuine and sincere and not in any way pushy. The right message will effectively convey your offer and invite further conversation and relationship.
In an era where people crave genuine connections, a personal note stands out and fast-tracks the relationship-building process. With so much information coming at us on the daily, a personal reach out cuts through the noise and has the ability to clarify any confusion or hesitation that might have been holding someone back from making the decision to work with you.
Another incredible benefit of using this strategy is that it’s free! The time you invest into reaching out to potential clients with thoughtful and genuine messages will be well worth it in the long run.
LINKS
Resources Mentioned:The FREE Mastermind Launch Playbook
Connect with Fi Mims:
Instagram:https://www.instagram.com/fimims/?hl=en
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Our special guest on the podcast today is the one and only Nivek Harrison, the Online Business Manager here at Swift Ventures and owner of The Virtual Chapter, a support agency for online coaches & service providers who want to scale their operations with ease.
Nivek has been a member of Team Swift for almost 5 years, coming on board to kick off of our very first mastermind, so it’s fair to say she has been integral to the process and knows The Mastermind Model™ inside out. Since then, Nivek has gone on to become a co-coach in Swiftmind Scaled.
Through her combined skills and unique approach to project management and team leadership, Nivek helps service-based business owners create systems and structure in their business so they can show up and serve their clients in a deeper way (and get back a whole bunch of time while doing it).
The Virtual Chapter is now a multi-six figure agency with a team of 12 and serves clients globally. Through their team model, Nivek and The Virtual Chapter have supported countless clients from business launch through to 7-figures. Her in-depth knowledge of systems, tech and operations means she is able to guide business owners to create an easeful and scalable business model.
Needless to say, Nivek knows a thing or two about systems and in this episode, she’s taking you behind the scenes to share the top 3 systems we use and love at Swift Ventures.
1. Project Management System
Our project management tool of choice is Asana. It contains every single thing that we do each day and quite frankly, without it, we’d be lost!
Why do we use Asana?
Centralised Tasks: Every task, from the smallest to the most significant, is documented in Asana. This keeps the entire team on the same page and ensures that nothing falls through the cracks. It also means that we can see what everyone else is working on so we can collaborate and get a full understanding of the workload.
Process Documentation: Our tasks in Asana often include links to Loom videos for how a task is to be completed. This consistency is vital for training new team members and maintaining high-quality work.
2. Client Onboarding System
Client onboarding is one of the crucial touch points in a client journey with you, but it’s often overlooked. Over the years, Nivek and I have spent a lot of time honing and crafting our onboarding system, particularly around our masterminds, because we understand how vital this process is for client success.
Task Management & Automation: At Swift Ventures we use Asana to manage our client onboarding tasks, ensuring key steps like contract sending, payment setup, and course access are systematically handled. We also do manual checks for certain tasks to ensure each client gets the attention they deserve.
Educational Resources: New clients receive detailed instructions and Loom videos on using our preferred tools and platforms (like Slack and Kajabi) and we know from client feedback that this makes them feel comfortable and supported right away.
3. Data and Analytics System
Last year, we committed to getting even better with our data and analytics to set ourselves up for making the most informed decisions in the business.
Google Analytics and Looker Studio: These free tools provide comprehensive insights into website traffic, user behaviour, and other critical metrics. At the time, we were repurposing our podcast episodes as pins on Pinterest but when we looked at the data, it became clear that this strategy wasn’t effective. Understanding the analytics helped us pivot to a more effective strategy.
Revenue and Conversion Tracking: By monitoring monthly revenue, recurring income, and conversion rates, we’ve been able to make strategic decisions to optimise our marketing and product offerings. As a whole, data analytics helps us understand what’s working and where adjustments are needed.
I hope you love this episode and find the behind the scenes business insights from Nivek really helpful. With the right systems and tools, you can really transform the way you operate your business and, ultimately, see amazing results for your clients.
LINKS
Resources Mentioned:The FREE Mastermind Launch Playbook
Connect with Nivek Harrison:
Instagram: https://www.instagram.com/thevirtualchapter/
Podcast:Effortless Online Systems
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today on the podcast, we’re joined by guest host Tahryn Bolt, a marketing and messaging wizard here to share how she skyrocketed her offer to multi-six-figure heights.
Her secret? Micro messaging!
Tahryn is the wizard behind six-figure coaching business The Social Bolt, where she helps clients embrace their unique blend of magic and do business in a way that works for them. She supports her clients to grow in-demand businesses and call in Beyonce-level clients on repeat using the magic of a simplified strategy, magical marketing and micro-messaging.
In this episode, Tahryn takes us through the tweaks she made in her own micro messaging that supported her to scale, and shares practical strategies we can all implement to connect with our dream clients and stand out in the bustling online arena.
What is Micro Messaging?
First up, Tahryn defines micro messaging and why it’s the key to everything we do in our businesses. Despite what the online space might have you thinking, you don't just copy and paste the same messaging across every element in your business.
Your messaging should change depending on your brand strategy, offers and marketing strategy. This then informs the lead magnets you create, how you write your copy, nurture your community, which offer you sell and how and when you sell them.
The Bolt 3D Framework
Tahryn takes us through the framework she has developed, which centres on the three essentials elements every business owner should focus on:
1. Desire: Understanding Your Ideal Client
Understanding your ideal client's desires is where effective micro messaging really starts. Tahryn advises getting to know your dream clients as if they're your best friends, understanding both their current struggles and their aspirations. By relating personally to their journey, you can craft messaging that hits home.
2. Demand: Positioning Your Offer as Essential:
According to Tahryn, the trick to creating an irresistible demand for your offer is speaking about it more than once. Consistently highlighting how your offer can transform your clients' businesses and lives is key, and Tahryn explains her approach to marketing and launching her own in-demand offer to ensure it always sells.
3. Differentiation: Standing Out From the Crowd:
Your ultimate point of differentiation is you. Without putting your unique spin on things, your content, offers and business will blend into the sea of AI-generated and boring content out there. Tahryn shares how she approaches showcasing her own unique blend of skills and personality, distinguishing herself from many other business coaches in the online space. She encourages us to loudly and proudly share what makes us unique—because that’s what will truly set us apart.
Tahryn's take on micro messaging is a treasure trove of insights for anyone looking to refine their communication and scale up their offers. And if you want even more nuggets of gold on all things messaging, check out Tahryn’s podcast How I Do Content via the link below!
LINKS
Resources Mentioned:The FREE Mastermind Launch Playbook
Connect with Tahryn:
Instagram: @thesocialbolt
Website:https://thesocialbolt.com.au/
Podcast:How I Do Content
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Want the inside scoop on what’s actually working on Facebook Ads right now?
Today on the podcast, our guest host Jayne Day is sharing her expert advice on how to approach paid ads and the top three strategies you can implement to have them perform at their best for your business.
Jayne is an online marketing consultant and the go-to specialist for Facebook and Instagram advertising. With her business Webonize, she’s a funnel strategist for coaches, consultants and online experts, passionate about helping them build profitable businesses while creating the lifestyle and freedom they most desire.
The strategies she shares with us today are a super helpful guide for anyone looking to optimise their ad campaigns using Meta Ads Manager.
Holistic Marketing Strategy
Firstly, your ads aren't a standalone solution for your marketing - they should be a part of a complete holistic strategy. While ads won't fix a strategy that isn't working, they will enhance and elevate the results of a strategy that does. For most businesses, a holistic strategy could include lead generation, email marketing and social media marketing along with their ads.
Jayne takes us through the four stages that are ideal to take your audience through: attraction, engagement, nurturing and converting. She also takes us through the framework she has formulated that will help reach potential clients who don’t yet know about you or your offer.
Perfecting Your Messaging
Given the noisy online environment and the plethora of competitors, businesses need to craft messages that cut through the clutter and connect with their target audience. Whether in ad copy or on landing pages, your messaging should clearly communicate the benefits and address the problems or desires of potential clients. Jayne takes us through creating well-crafted messaging to not only attract the right audience, but also aid Facebook's AI in targeting the ads more effectively.
Testing and Ad Types
The third strategy Jayne highlights is the importance of continuously testing different types of ads to see what works best. Factors like ad format—be it videos, images or Reels— and copy length should be regularly tested and tweaked. She shares which types of videos and images are performing best right now, and gives us ideas on creating the most effective sales copy to capture our audience’s attention.
Bonus Tips for Facebook Ad Optimisation
Bonus round! We hear some great tips on giving Facebook some control over ad display and allowing it to mix and match ad elements that yield better conversion results. Jayne also takes us through some handy settings inside Meta that will help optimise our ads’ performance.
This episode is jam-packed with some really practical insights that bring clarity to an often confusing advertising platform. So, tune in and get your ads up and running at their most effective today!
LINKS
Resources Mentioned:The FREE Mastermind Launch Playbook
Connect with Jayne:
Instagram: @webonize
Website:https://webonize.com.au/
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
With the rise of AI in 2024, breaking through the volume of content online and standing out authentically can feel impossible. So how do you produce engaging content that is unique to you, sets you apart and has the impact you want to create through your work?
On today’s episode, our guest host Hazal Ozturk is here to talk about just that, sharing how she has learnt to engage with her audience in a meaningful way and reach multi-six figures in her business.
Hazal is a corporate marketer of 10 years turned marketing and business coach for ambitious entrepreneurs looking to scale to multi 6-figures without feeling like they're faking it, using her “Self, Strategy, Systems” framework. Her coaching company, Hey Hazal, has helped her clients achieve results like multi-6 figure quarters, 13x their profit, leave their 9-5’s, go viral and create a thriving, easeful and authentic online business. She’s also host of her own top charting podcast, The Self-Makers Podcast.
She takes us through her proven strategies for honing in on authentic messaging, sharing vulnerably and the power of embracing a CEO mindset when fears set in:
Authentic Marketing
The concept of authenticity in marketing has evolved and is now more crucial than ever. Hazal defines authentic marketing not as sharing every aspect of one’s life, but as sharing content that feels genuine and meaningful. She encourages us to look within to know what to share and how to remain true to ourselves in not crossing our own boundaries.
Effective Messaging and Storytelling
Hazal introduces a four-step process to help businesses fine-tune their messaging: identifying the client's biggest problems, understanding how these issues manifest in their lives, recognizing unproductive attempts at resolution and offering unique solutions. She shares practical storytelling prompts to help business owners create engaging and authentic content that drives results.
The Importance of Thought Leadership
Owning your thought leadership is pivotal for personal and professional growth. As we grow larger and more influential, it becomes increasingly likely that we will encounter disagreements and even dislike from others. It's essential to understand that having divisive opinions is okay and part of being a thought leader. By accepting this reality, coaches can better prepare themselves for the inevitable challenges that come with expanding their influence.
Building a Resilient Mindset
Cultivating a solid relationship with oneself is crucial in order to withstand the many challenges that come with entrepreneurship. Hazal highlights that having a grounded and secure sense of self allows us to navigate mindset wobbles, which everyone experiences at every stage of business. By developing resources and support systems, we can hold and understand our feelings better and create the tools to build that resilient mindset.
This is an amazing episode that will help you recalibrate and find fresh ideas to enhance the impact you create with your marketing.
If you’re looking for more ideas on how to show up in business as your most magnetic, authentic self, click the link below to check out Hazal’s amazing podcast, The Self-Makers Podcast.
LINKS
Resources Mentioned:The FREE Mastermind Launch Playbook
Connect with Hazal:
Instagram: @hey.hazal
Website:https://heyhazal.com/
Podcast:The Self-Makers Podcast
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Welcome to the very first ‘Business Insights from the Inside’ episode! While our host Ellie is on maternity leave, we’re bringing you some incredible episodes led by her clients over the next 10 weeks. They’ll be sharing their insights, strategies, tips and processes that have created the amazing results generated in their businesses.
Today, we have guest host Sofia Bernardi, a mindset and business coach who is sharing with us how she built a million-dollar business organically in less than four years - all by the age of 26!
Sofia is a master NLP Practitioner and Hypnotherapist, having been trained under Tony Robbins Life Coaching certification and John Gottman’s Couples Therapy Certification. Her love and energy is contagious, leaving people feeling empowered and inspired to create the life they deserve and desire.
In this episode, we hear all about what Sofia prioritises in order to create sustainability, and the exact steps she has taken to scale to over a million dollars in her business.
Key Strategies for Success
Sofia takes us through five key areas crucial for building a successful business:
1. Mindset: A strong CEO mindset enables you to show up consistently, even when challenges arise. Sofia breaks down mindset mastery into clarity, confidence and consistency—each a critical component in ensuring you're taking effective, aligned action.
2. Marketing: Effective marketing is essential for connecting with your target audience. Sofia shares her strategies for getting your messaging clear, attracting and engaging your audience and developing a robust content plan. The better you know your audience, the better the results in your business will be.
3. Energy: Energetics play a vital role in alignment and staying motivated. Sofia discusses various tools like meditation, hypnotherapy and embodiment practices that help in maintaining high energy levels and alignment with your business goals. She explains the concept of mend, move and manifest to describe her approach to energy management.
4. Events: Running impactful events can create a sustainable business model, by lessening the need for things like back-to-back sales calls and numerous conversations per day. Sofia talks about her experience with online events and how they’ve been pivotal in her business growth. She stresses the importance of having well-planned and promoted events that can serve a lot of people at once, and allowing you to sign multiple clients at a time.
5. Sales: A seamless sales process is essential for scaling your business. Sofia shares tips on creating no-brainer programs, leveraging conversations in a soulful way, and focusing on client retention to ensure long-term success and sustainability.
If you're a budding entrepreneur or coach, this episode is a treasure trove of actionable strategies and personal reflections on what it takes to grow a sustainable and scalable business. If you want further nuggets of gold from Sofia, make sure to check out her podcast via the link below!
LINKS
The FREE Mastermind Launch Playbook
Connect with Sofia:
Website:https://sofiarosebernardi.com/
Instagram:@sofiarosebernardi
Podcast:Rising Coaches
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
By the time you listen to this episode, I’ll officially be on maternity leave - perhaps with a baby, perhaps not - who knows? But I am very excited to share this final episode with you before we dive into a series that I have coined “Biz Insights from the Inside”.
Over the next approximately 10 weeks, I’ll have my clients take you through the tools, tips, strategies, wins and incredible examples of what they've created and achieved in their business.
But before that, today we’ll be exploring the top three essential steps I’ve taken over the past several months to ensure my business remains functional and thriving, even in my three-month absence.
Team Management
The first vital component of preparing your business for an extended absence is ensuring you have a reliable team. For my lean business model, having one key person I can trust to manage the backend is crucial. I talk about who and what I’ve set up to support my business manager, and explain the different approach I took in hiring a new team member to support our upcoming season. I also discuss the importance of clear communication and expectations, ensuring the team knows their priorities during my absence.
System Setup
If you are preparing your business so it can run without you, you need to have great systems in place. This includes a clear handover and processes for everyone to be able to succeed. For my business, we use a lot of automation with different project management and scheduling tools. This means things like emails going out automatically and payments being followed up on. So, what can you automate in your business? How can you make it really simple? Once you’ve figured out what to automate, pop that into an automation in your project management software and rinse and repeat again and again. This will give you so much peace of mind and support your team to thrive in their roles while you’re away.
Cashflow Management
One of the most critical aspects of preparing your business for your absence is cashflow management. Knowing your revenue streams and understanding your financials allows you to maintain business operations fluidly. I planned for cashflow management long before my maternity leave, ensuring that even with reduced revenue, the business can support its team and operations. By focusing on forecasting and front-loading revenues, we avoided the necessity of drastic changes during my absence.
If you’re planning an extended leave or just want your business to function smoothly without your constant oversight, this episode is for you. Implementing these strategies has given me the peace of mind that my business will run efficiently during my leave.
Now these strategies are yours to take away, should you find yourself in a season where you need to step away for a moment or two.
Happy planning!
LINKS
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Over the last six months, I've shared the exciting news of my pregnancy and the approaching maternity leave period. And I’m sure you've been wondering: how do you keep the business running smoothly - and profitably - while having three whole months off?
The truth is: with a lot of intention and meticulous planning! Today, I’m sharing three innovative ways I've prepped my business for maternity leave. I walk you through the key strategies that have significantly supported me, allowing me to navigate this time with creativity.
1. Serving Clients and Maintaining Quality
The first challenge I’ve tackled is ensuring my SwiftMind Scaled clients continue to receive meaningful support while I’m away. Along with introducing some amazing trainers and mentors to step in during this time, we’ve also made adjustments to things like contract lengths and payment schedules. The intention behind these additions was to enhance the client experience and maintain the high standards of my mastermind.
2. Keeping the Podcast's Momentum Going
Next, I faced the question of how to keep the podcast running smoothly. I’ll share with you the exciting new series I’ll be creating, where I’ve asked some of my clients to host their own episodes and share their most valuable strategies and tips in business. This approach not only keeps the podcast active but also provides an opportunity for my clients to add value to the community.
3. Sustaining Marketing Efforts
For the challenge of growing and generating leads while I’m on leave, I’ve decided to focus on providing purely value-based content for the next three months, minimising the selling aspect. This strategy allows my team and me to concentrate on serving clients and building community without the pressure of sales targets. With this plan in place, we can maintain engagement and continue supporting our clients, knowing that we've set up the business for continued growth and longevity.
I hope this episode inspires you to think creatively about any challenges you face in your business. Whether it's planning for an extended leave or dealing with other obstacles, approaching these situations with innovation can lead to solutions that are even better than your usual operations. By prioritising clients, team member and the long-term health of your business, you can create a thriving environment that withstands any period of absence.
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I am well and truly into the third trimester and now it’s only a matter of weeks until baby girl arrives. This season has been truly incredible and today I wanted to share an update on how things are going both on the business front and behind the scenes on the personal side.
Contrary to many stories you hear about the third trimester being challenging, my experience has been largely positive. Up until the last few days, I haven't faced significant slowdowns or energy loss but I have a general awareness that things are going to change a lot relatively soon.
Supporting Purpose-Led Clients
One of the biggest business triumphs this trimester has been supporting our incredible clients. I truly work with the smartest, kindest, most go-getter women out there and supporting them has been deeply rewarding. So many of these women have hit major milestones like their first million in revenue and their biggest launches yet. I feel so grateful to be part of their journey, knowing that they are purpose-led in their work.
Kicking Revenue Goals
We've also hit our revenue goals for the year, even surpassing them! We aimed for half a million dollars but have now contracted closer to $700,000. This financial security means I can take maternity leave without worrying about reducing contracts or negotiating special deals with suppliers, which is something I have been adamant about. I’m really proud to know my business is robust enough to support our team and operations during my absence.
Preparing for Maternity Leave
The biggest hurdle has been preparing the business for my absence. From setting up client support to strategising for 2025, the workload has been intense. I've had to juggle a lot of responsibilities, ensuring that everything runs smoothly while I'm away.
With so much to think about, I realised that I was placing a lot of pressure on myself to achieve some pretty unrealistic goals, like setting up a brand new evergreen funnel. So, I’ve taken the pressure down, which is a beautiful reminder for this next season heading into motherhood.
Baby Girl is in Breech Position
My baby is currently breech, despite my best efforts to get her to turn. Even though it’s not my preferred birth method, I have made the decision to have a planned cesarean section if she doesn’t turn around. I can honestly say that I've come to a place of surrender and acceptance about this and trust that she is choosing her birth path, which brings me a lot of comfort.
Overcoming the Urge to Control
A significant personal realisation has been acknowledging my tendency to control situations when I’m faced with uncertainty. As we get closer to my due date, I've found myself wanting to control whatever I can, which my husband lovingly pointed out recently. I’m learning to trust the process, both for the business and for my personal life.
So, whether you are navigating pregnancy, preparing for extended leave, or planning your next big business move, I hope my experiences serve as inspiration and support in your journey. Here’s to celebrating triumphs, overcoming challenges, and trusting the journey.
LINKS
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I am thrilled to be taking you behind the scenes today to share the 5 biggest takeaways from my recent $111k launch. Launching is such a huge aspect of any online service-based business, so today I’m sharing a little about this launch experience and what it looked like for me to launch a mid-tier program in the current sales environment.
We’re seeing high-ticket and low-ticket items sell really well in this climate but a lot of people are saying that this is a challenging time for selling mid-tier offers. Despite this, I knew it was the right move for my business. Through this launch, I not only hit my exact sales target, but also gained some powerful insights into the sales process that I’m excited to share with you.
Specificity Over Generalisation:
More than ever, I had to be very specific on my messaging for this launch. Messaging shifts and changes constantly, so if you are selling something that you’ve previously sold before, your launch theme will likely need to be different. It’s so important to understand the exact problem your client needs to solve and this is where market research plays a crucial role. By asking a few specific questions of my audience, I found out that the majority of people had the same pain point which was generating leads. Armed with this knowledge, I tailored my messaging to address this issue directly.
Personalisation Over Automation:
In a world driven by automation, the human touch of personalisation stands out as a powerful tool for building trust and connection with your audience. By engaging in personalised conversations, DMs, responding to individual questions, and offering tailored solutions, you will reap the benefits not only in relationships but in sales. For a lot of business owners, this idea sounds incredibly time-consuming, but I encourage you to think of personalisation as an important part of your business that can be prioritised over other things.
Data-Driven Decisions:
The best way to move through your launch is to track your data. By closely monitoring and analysing data insights, we were able to make informed decisions and adjust the launch strategies where needed. This agile approach allowed us to optimise ads, and change our messaging and sales processes in real time, leading to an increase in sales after what looked like a lull.
Storytelling and Case Studies:
Gone are the days of a cart open email sequence. That is a really old school way of marketing and it just doesn't work anymore. Authentic narratives and client success stories are what will really grab someone’s attention. By showcasing real client experiences and outcomes, I was able to build credibility, trust, and connection with my audience, which naturally leads to sales.
What stories can you tell about your clients? Those are the things that are going to really cut through.
The Power of Your Signature Framework:
Your signature framework is the unique process you have in your business that gets your clients from A to B. When you have a clear roadmap to show people how you can solve their specific problems, you instil in them a sense of trust and confidence. During cart open, I did an open house where I took people inside our Kajabi portal to show them everything they would get in the program.
I really hope this episode is supportive for you, no matter where you're at in your sales cycle in your business at the moment. Enjoy!
LINKS
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
You may not know this yet about me, but something that’s really important to me is knowing the numbers. Now, I know what you might be thinking: talking numbers is boring! But before you press the skip button, I promise you - you’re going to get so much out of this episode as we dive into some really interesting facts on the power of data in business.
Today, I’m joined by the amazing Lacey Sites. Lacey is not only my incredible business coach, but co-CEO of Datable, a company that helps business owners get this invaluable information of their data in a real-time, automated way.
In my business, we use Datable’s free tools for all of our launches, to extract all the data and help us continue to up level. Knowing our numbers helps us make smarter decisions, save time and increase our profitability.
In this conversation, we’re exploring the biggest mindset hack that supports me and my business strategy. Lacey will also share some epic client examples of how analysing data and tweaking things accordingly can help boost numbers and leverage sales in a fast, efficient way.
Conversion Rates vs Traffic
We’re told again and again that increasing traffic is the key to success. However, Lacey assures us that traffic is not the most impactful factor in a business's success. Instead, she suggests focusing on conversion rates and ensuring that potential customers are converting at a decent percentage. By analysing the data and identifying areas for improvement, entrepreneurs can optimise their sales processes and increase their profitability without solely relying on increasing traffic.
Data as an Antidote to a Negative Mindset
While it can sound rather dry, data can actually provide us with a powerful tool to combat negative mindset patterns. By having access to accurate and up-to-date data, business owners can make decisions based on facts rather than emotions or any limiting beliefs they might have. Lacey shares a powerful story about one of her clients who broke through her self-doubt simply by understanding and working with her numbers.
Using Data to Guide Your Decisions
As business owners, it’s important that we’re strongly connected to our intuition. Lacey and I discuss how intuition can often be tied to logic, and how recognising this can support us to make the right decisions in our businesses. Lacey emphasises that knowing all the information - which includes the data - is where our power lies, and a place we can make good, logical choices from.
The process Lacey and her team have created to track and analyse data has completely revolutionised the way I run my business, and I encourage you to click the links below so that you can get on your way to scaling your business and in turn, creating the most time and financial freedom possible.
Enjoy!
LINKS
Datable Workshop Slides
Connect with Lacey:
Instagram: @getdatable
Website: https://getdatable.com/
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today, I’m bringing you this episode from the launch of The Mastermind Model! It’s perfect timing, as I’ve been having so many conversations with my community on the different beliefs around masterminds.
You may have been told certain things about masterminds or heard them online, and unfortunately a lot of ideas that get around aren’t necessarily true. So, today I’m going to debunk some common myths surrounding masterminds.
Myth #1: A Mastermind is All About the Peer Experience with No Curriculum or Learning
Contrary to popular belief, a best practice mastermind incorporates both a peer experience and a curriculum or learning component. We’ll explore why relying solely on the peer experience is risky, and why they make our clients’ ROI’s hard to track. I also talk through just how crucial it is to be crystal clear about your ideal clients’ outcome and offer a hybrid experience, where your role is as facilitator AND coach or mentor.
Myth #2: A Mastermind Can Only Be Business-to-Business (B2B)
While there is a blurred line between what constitutes a mastermind and a group program, it is possible to have a business-to-consumer (B2C) mastermind. The key distinction lies in the focus and structure of the program. I talk through the differences between the two, and explain how to define your program to align with the expectations of your target audience.
Myth #3: A Mastermind Can’t Provide the Same Level of Service or Results as One-to-One Coaching
I truly used to believe that one of the reasons I couldn't transition from one-to-one to a mastermind was that I couldn't possibly help my clients get as good results. However, I quickly found that to be completely untrue. Not only did the mastermind actually reduce the amount of time I spent providing information to clients, I actually saw my clients achieve better results than in the one-to-one coaching setting. I give you the insights on how you can reach more people without spending more time or sacrificing the quality of your service through masterminds.
Myth #4: Holding Space for More People in a Mastermind Means More Work
Now, I have a real-life example for you to debunk this prevalent myth. While brainstorming with my husband on ideas for this episode, he immediately said, “People need to know that you can work with more people, but it's less work.” How was he so sure of this? Well, he saw it happen for me! When you have this container that is set for scale, you have the opportunity to utilise the power of the group and the systems that you create - something we teach you all about throughout The Mastermind Model.
Myth #5: It's Hard to Sell a Mastermind in 2024
Given the current economic and market conditions, so many people believe that selling a mastermind in 2024 is challenging. While it’s true that the landscape is evolving, it is still possible to sell and thrive with a mastermind. The key lies in having an exceptional offer that addresses your ideal clients' specific challenges and desires. We’ll explore different strategies you can implement to ensure that you have clearly identified the problem you are solving for your ideal clients and that your offer aligns with their needs.
A mastermind is an amazing way to support and scale your business, and I encourage you to explore how you can incorporate this model to not only get better results for your clients, but to achieve more time and freedom in your every day!
Note: If you’re listening to this episode on release day, it’s your last day to join The Mastermind Model, so click the link below and join us today. Or, if you’re tuning in after today during May 2024, make sure to send me a DM on Instagram and I will let you in late!
Happy listening!
LINKS
The Mastermind Model
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m so excited to be joined today by Jen Dalton, a dance business coach and mentor, who has recently achieved $90K in sales in the first quarter of the year. With more than 30 years of experience in dance, during which she has founded, acquired, and sold multiple studios, Jen has developed a wealth of knowledge and a strong passion for her industry. She’s going to share how she built her mastermind, and why she made the shift in the first place.
Starting a Mastermind
Jen has been very successful running dance studios so the decision to leave and start a mastermind business was not made lightly. As Jen says, it was just a natural evolution. When she began her career she was fueled by a desire to nurture and guide the children she taught. As she transitioned to management, she found a passion for helping other teachers achieve their goals.
Eventually, she found other dance studio managers would approach her for advice or support and realised she wanted to serve them. So she made the shift and now works to help dance studio owners simplify and scale their businesses through her signature framework, the studio scaled method.
Building a Profitable Mastermind
Jen chose to launch her new business with the mastermind as her primary offer. It can be a difficult move to make but she’s been super successful with $70,000 in revenue in her first year and $90,000 in revenue from Q1.
She shares the things that helped her most on this journey, including her experience working with me in the Mastermind Model Program. She credits the program’s clarity, simplicity, and actionable steps for empowering her to create, market, and deliver her mastermind successfully.
Selling with Authenticity:
We discuss Jen's approach to sales, which prioritises authentic and genuine connection. She views the sales process as an opportunity to listen, understand her clients' needs deeply, and build relationships based on trust. This lets her identify potential clients that are a good match early on so she can focus on nurturing those relationships. This strategy is how Jen achieved an 80-90% conversion rate on sales calls and built a loyal community.
Jen’s story is a testament to the power of passion, dedication, and strategic growth. I hope it will inspire you to pursue your entrepreneurial dreams with courage and determination.
If it does make sure you remember Jen’s simple advice: Just get started, and enjoy the process.
Connect with Jen Dalton
Website: jendalton.com.au
Instagram: @_JenDalton_
Facebook: Jen Dalton Dance Business Coach
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
We’re back with an amazing guest episode today! My aim for these episodes is to bring people on the show who can provide insights that support you to build out your masterminds and group programs.
In this episode, I’m joined by Chloe and Vickie from The Movement Perspective, who are incredible examples of what it looks like to create a mastermind or a group program when you have a smaller audience. We also hear about how to prioritise building a larger one really quickly.
After eight epic years in business together, Chloe and Vickie not only transformed their Perth-based Breathe Pilates into a seven-figure success, they did so without losing their sense of self. Through a few tears, plenty of champagne and an espresso martini or two, they've honed the art of work-life balance.
In this conversation, they share their approach to finding success, which helps bring clarity to their business strategy, empower their clients to prioritise the things they love, and allows them to have fun whilst doing it!
The Decision to Start a Mastermind
Initially, Chloe and Vicki were focused on instructor professional development, but soon realised they had more to offer - as well as a desire to make a bigger impact. Through participating in my Mastermind Model program, they were inspired to launch their own mastermind. Within three months, they achieved a five-figure launch. We hear about their strategies and mindset that saw a 155% increase in revenue for their second mastermind round.
The Importance of Clarity and Self-Belief
One of the key factors that contributed to Chloe and Vickie's success was their clarity on who they wanted to help and what problem they wanted to solve. They were unwavering in their belief that their offer could make a significant impact on the lives of studio owners. They share how this clarity allowed them to attract their ideal clients, and we discuss the importance of having a clear framework to follow that will fast-track your launch.
A Well-Defined Sales Process
Chloe and Vickie's belief in their offer and commitment to helping their clients achieve results were evident in their sales process. They approached sales conversations with the mindset of opening the door to allow people to come through and receive the support they needed. We talk about the need to build trust and understand the needs of our potential clients, rather than using a pushy or ‘salesy’ approach.
Whether you're an instructor, business owner or entrepreneur, this conversation is packed with amazing insights and inspiration on smashing self-imposed limits, challenging the norm and finding success on your own terms.
So, let's dive in and discover the secrets to these powerful women’s incredible transformation and success!
LINKS
Connect with The Movement Perspective:
Instagram: @the.movement.perspective
Website: https://www.themovementperspective.com.au/
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, we sit down with Katy Almstrom, a seasoned entrepreneur and the founder of MoneyWise, to delve into the world of mastermind models. With years of experience in coaching and entrepreneurship, Katy brings a wealth of knowledge and expertise to the discussion.
Katy and I have been working together for about 12 months now. In that time, she’s transitioned her business to a mastermind model and that’s what we’ll be discussing today. She provides insights into her sales process secrets, the key elements of delivering a kick-ass mastermind, and how the mastermind model has transformed her business.
Transitioning to the Mastermind Model
Before embracing the mastermind model, Katy’s business operated in a one-on-one coaching model. She enjoyed this work greatly but eventually realised the group setting of a mastermind would be better aligned with her mission of normalising conversations around money with women.
The mastermind model can offer far greater scalability and ease than individual coaching can, but it does come with some different things to consider. For one, the longer sales process gives you more time to nurture leads and build strong client relationships. We share our sales process secrets so that you can take full advantage of the mastermind model.
Delivering a Kick-Ass Mastermind
Moving on to the delivery of masterminds, Katy shares insights into refining the process for optimal client experience. Initially, she believed she needed things to be drastically different but wasn’t able to enjoy working that way. Eventually, she found the perfect fit by embracing a more personalised approach, emphasising clear communication, one-on-one onboarding, and goal setting with clients.
Leveraging the Mastermind Model
Then we talk about how Katy uses the mastermind model to create exceptional offers and experiences. She stresses the importance of intentional offer creation and obsession with details for client success. Learning from experts and using all the resources available to her has ensured Katy gets maximum results from the mastermind model.
Katy has so much experience and wisdom to share in this episode! I know it’ll leave you feeling confident and informed about the mastermind model. So, sit back and enjoy!
Connect with Katy
Instagram @katy_almstrom
Facebook: www.facebook.com/groups/networthwoman
Messy to Magnetic Podcast: https://podcasts.apple.com/us/podcast/messy-to-magnetic-money-mindset-and-money-management/id1594671912
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
“Is a mastermind right for my business?” Today’s episode is inspired by the fact that this is a question I get asked a lot by my clients. They’re often unsure as to whether this model will work for them if they’re not fully booked yet, don’t have a big list or aren’t participating in a mastermind themselves.
In my opinion, you don’t need to wait for any of these factors before you start. You may have heard me say before that when I started my mastermind, I had never seen or experienced one that I wanted to be in personally. So I went ahead and created the experience that I had been searching for, for other people.
In this episode, I’m taking you through 5 specific ways to know whether a mastermind is right for your business. It doesn't need to be that you tick all of them off, but if you resonate with any of these 5, you're going to recognise whether a mastermind is for you or not.
1. You Work One-on-One with Clients and Have a Proven Methodology
If you are currently working one-on-one with clients and have a proven methodology or process, a mastermind could be a great addition to your business. Instead of repeating the same information on individual calls, you can teach it once to the entire group, allowing them to learn from each other's experiences.
2. You Have Enough Community to Convert into a Mastermind
Despite what you might think, you don't need a large email list or to be fully booked with one-on-one clients to start a mastermind. I personally had less than 1,000 people on my email list when I ran my first mastermind, with 20 sign-ups. The key is to focus on building relationships and mastering the art of sales, rather than solely relying on the size of your list.
3. You Believe in the Power of Groups
Holding space for a group can be intimidating, especially if you haven't done it before. However, you don't need to be a Jedi-level expert in group facilitation from the start. As you run your mastermind, you will learn and grow in your ability to hold space for the group. What matters most is having the confidence to kick off the process and a genuine belief in the power of groups to support and uplift each other.
4. A Mastermind Fits Your Model
If you currently run a membership or low-ticket offers, or if you exclusively offer premium one-on-one services, incorporating a mastermind into your business model can be a really great, strategic move. For those working one-on-one, a mastermind can be a prerequisite for clients before they enter into individual coaching.
5. You Want to Make Recurring Revenue while Spending Less of Your Time
Many entrepreneurs rely on one-on-one services for their monthly recurring revenue, which can lead to burnout and limited scalability. A mastermind offers a way to generate monthly recurring revenue without solely depending on your time. By leveraging the power of groups, you can serve multiple clients simultaneously, without it taking up all your focus and energy!
I hope this episode serves as a helpful guide for you to discover whether or not it’s the right time to venture into the world of masterminds. Remember, at the end of the day, it’s your business and therefore 100% your choice as to how you run it!
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
As coaches, creatives and consultants, it’s no secret that we are experiencing more market saturation than ever before. With a huge fluctuation in the online space over the last few years, organic content rates are dropping while ad spend is increasing, leaving a lot of online business owners discouraged about their offers and programs not selling.
But these changes in the market don’t necessarily mean it’s harder to sell. This is where it’s so important to have a CEO mindset to look at things through an empowering lens and not buy into negative stories.
Although I’m seeing a lot of conversation right now around programs not selling, three different offers are working really well right now. All of these offers focus on delivering high-value content in a way that truly supports people and businesses where they’re at.
The Power of Done-With-You Services
One of the most successful offer types gaining traction in the online space is the concept of "done-with-you" services. This approach involves providing clients with a hands-on experience, guiding them through the process and fully supporting them through the next steps.
By offering more bespoke support, you can build a deeper connection with your audience and tailor your offerings to meet their specific needs and preferences.
Harnessing the Impact of Audits
Audits have emerged as another powerful tool for businesses looking to enhance their online presence and attract more customers. Whether it be a website audit, Instagram audit, or looking at a potential client’s funnel, audits are a fantastic way to showcase your expertise and build trust, making it a great mid-tier sales option to lead into higher ticket items such as a mastermind.
Elevating the Experience with High-Ticket Support
People are becoming more and more resistant to buying self-paced programs where there is no additional support. Gone are the days of people purchasing a mastermind just because they want a peer-to-peer experience - they want to know that you are in the trenches with them. This means going back over your offerings and considering how you can include a greater level of support to your clients to make them feel guided and held while working with you.
While it can feel daunting with so much market saturation, the entrepreneurs who make it long term and build sustainable businesses are the ones who ebb and flow with the changes happening around them. I hope this episode is helpful to you in seeing what offers are working right now and how you can shift your mindset to make the market work for you, not against you.
Connect with Ellie:
Join the 3 Day Free challenge to Create Your 6 Figure Mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
A key point of focus in business is your customer lifetime value and considering how you can continue to work with your existing clients over a longer period. As online business owners, we spend a lot of time and money on marketing and sales processes to generate new leads, but a smart business strategy is making your courses and programs so incredible that your existing clients want to keep working with you.
We have recently celebrated a very successful launch of the Swiftmind Scaled Mastermind, not only selling out the mastermind but also generating a 93% retention rate. There are a number of things that I believe contributed to this so today I’m sharing the exact steps I took to retain so many existing clients in my latest mastermind launch.
Being Unattached to the Outcome
I believe one of the reasons why I attract people into my programs is because I’m not attached to the outcome. One of my core beliefs is that I'm always working with the clients who are most aligned with my highest good, therefore whoever is not aligned will not continue with me, which is more than okay. This level of trust and unattached energy is magnetising to my ideal clients.
Strategic Sales Process and Clear Communication
For this specific launch, I re-invited my clients midway through the program and clearly outlined the offerings for the next round, making the transition seamless for people who were interested. The timing of this was around the same time that I had announced my pregnancy, so it was really important that I was clear on how clients would be supported in the next round.
Creating an Ongoing Conversation
Most clients got back to me quickly about whether they would be continuing on or not, but for those who hadn’t, I made sure I continued the conversation in the months following. I sent personal voice messages making sure I was clear on the fact that I would love to continue working with them, and also leaving it with them to make the right decision for their situation.
Iterating to Provide Ongoing Support
Another important aspect of customer lifetime value is making sure that you continue to add value to your clients as their businesses grow. For this reason, my mastermind is always evolving to stay relevant. It’s also vital that we deliver on our promises, making sure that the experience of the mastermind meets, and even exceeds my clients’ expectations.
There is No Substitute for Value
While I’m a big believer in sales and marketing strategies, the biggest factor that leads to high retention rates is having a standout program with incredible value. The reason why my clients want to keep working with me is because this mastermind provides them with incredible support every single day. There really is no substitute for a high quality program.
High retention rates in masterminds aren’t very common in this industry. But when you have an exceptional program and focus on building trust, delivering value and prioritising client relationships to create a truly remarkable experience for your participants, it is absolutely possible.
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve got an up close and personal episode for you today, sharing an update on life and business as I approach my third trimester of pregnancy. If you’re on the cusp of a transition in your life, you’re levelling up in some way or facing discomfort at the moment, I hope this episode serves as inspiration for you in how to navigate those big changes approaching, whatever they might be.
Sold Out Mastermind
On the business front, we have hit some major milestones which I’m so proud of. One of my big goals was to sell out my Swiftmind Scaled Mastermind before going on maternity leave to secure that recurring revenue and I’m so proud of all the work we have done behind the scenes to achieve this. With this safety in the business, I know things will be running smoothly while I’m spending time with bubba.
Second Trimester Challenges
Of course, it hasn't all been smooth sailing. Our virtual assistant handed in her resignation recently and I’m very excited for her as she steps into her own business, but it certainly threw a spanner in the works. There is a part of me that wants to hold on tight to control every outcome, but life and business don’t work like that! This has been a beautiful reminder to flow with the seasons, let go and trust that everything will fall into place, even when it feels uncertain.
Preparing for a Big Change
It’s been exciting to prepare for bubba’s arrival, getting everything organised on the home front and also being really intentional about preparing the business for my maternity leave. I made a really purposeful decision last year to cut down my income and scale back, knowing that I wouldn’t be able to continue in the same capacity. This decision has felt really great, but my challenge now is to stay present in what is required of me now and not go into the future tripping.
The big transition I’m facing in my life is bringing my first baby into the world, but maybe you’re feeling a quantum leap in another area of life or business. No matter what challenge or uplevel you’re facing, I hope you feel encouraged to lean into the duality of embracing the unknown and doing everything you need to feel supported in the way you need right now.
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
A conversation that I see happening a lot right now, particularly in the online space, is around the topic of the coaching and consultancy space becoming over-saturated. Although some people in the industry see this as a challenge, I don’t see this as a problem at all. The key here is to focus on excellence in your business.
If you want to be known for being excellent at what you do and be fully booked because of that, there are two very specific things that you need to focus on.
Focus on solving the problem
The first thing is to make sure you are creating exceptional offers that serve and support your ideal client in helping them solve their unique problem.
It’s all well and good to create an offer that feels inspiring for you, but if it doesn’t actually help solve your client’s problem, it’s not worth your time. The sweet spot is when you create something that serves your client and creatively lights you up at the same time.
Prioritise marketing
Once you have an exceptional offer that both serves your client and inspires you, you need to market your offer effectively. It’s not enough to be the best in your field - you need to market yourself as that and share your unique selling proposition with the world.
The 6 Figure Mastermind Toolkit
The combination of meeting your client's needs and marketing yourself as an exceptional person in your field is how you become someone who is fully booked up, sought after and raved about. To help you achieve this, I created the 6 Figure Mastermind Toolkit, a FREE resource to help you create more incredible, scalable freedom for yourself in your business.
The toolkit includes:
- Video: A video guide on the fundamentals of a six-figure mastermind. I share insights and tips on how to create and nurture a successful program.
- Checklist: A step-by-step checklist to assist you in crafting a standout mastermind experience. Explore key considerations and actions to enhance your program's unique value proposition and client experience.
- Marketing Prompts: Unlock strategic prompts to effectively promote and sell your mastermind. Discover techniques to showcase your expertise, attract ideal clients, and maximise the impact of your program.
If you're someone who has a mastermind or a group program already, or you're considering creating one in 2024, this toolkit is going to be incredibly beneficial for you.
Having a mastermind in your business is an incredible way to not only support your clients at a higher level and help them achieve amazing results but also a way that you can create the freedom that you most want in your life and business.
For your FREE copy of the 6 Figure Mastermind Toolkit, DM me “Toolkit” on Instagram.
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s launch season again! If you’re like 99% of my clients, you’re likely in the thick of a launch or or a scale in some way right now. We tend to find that February to May is a busy season in business each year, and so I wanted to address something that every business owner should know more about: making abundant decisions when business isn’t going so well.
Every entrepreneur faces challenging seasons at some stage in business. There are failed launches, low sales and generally just difficult moments in their business journey. And while it’s easy to sink down into the fear, I believe experiencing so-called failures is often the thing that propels you forward most in your business so you can course-correct to your biggest months, growth and biggest scale.
Today, I share with you the step-by-step process I use to help navigate these situations and make decisions that support growth, abundance and long-term success.
Sitting in the Shit
Give yourself the space to sit in the negative feelings for a moment. It's okay to acknowledge and feel the disappointment, frustration or fear that comes with a challenging situation. Toxic positivity would tell us to override those emotions in our body, however that doesn't help us move forward. We need to embrace and process our feelings to make room for growth and abundance.
Coming back to Gratitude
Once we've sat with our emotions, it's time to recalibrate back to the frequency of gratitude. Gratitude is the highest frequency we can be in when it comes to decision making and creating abundance. By shifting our focus to gratitude, we tap into our power and gain a fresh perspective that supports making decisions from a place of abundance.
Recommit to Your Goals
It’s now time to re-anchor ourselves to our goals. Sometimes, a disappointing situation can make us doubt our capabilities or question the viability of our goals. But by staying focused on our goals and recommitting to them, we reaffirm that we're still in the game. We must remind ourselves of our power and take the necessary steps to show up for what we want to achieve.
Taking Aligned Action
Finally, we need to take action based on our goals and the frequency we've recalibrated to, rather than being driven by the negative stories we tell ourselves. Making decisions rooted in scarcity or protection only hinders our growth and expansion. Instead, we need to trust ourselves, take risks and move forward despite the discomfort.
I encourage you to bookmark this episode for the next time you're going through any kind of challenge and need something to come back to that feels grounding and stabilising.
Remember, when times get tough, stay anchored to your vision and keep going despite the fear - I promise you’ll come out the other side stronger and more capable of growing your business than ever!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
This episode is inspired by a conversation I was having with someone in my DMs who wanted to know how my clients generate multi five figure months. So, today I’m sharing with you the top three strategies my clients are currently using that have proven to be highly effective in attracting leads, converting them into paying customers and ultimately increasing revenue.
There is so much advice out there on how to level up in the online space, however I believe if you implement these three practical strategies in your business, you’ll start to see the growth you really want:
1. A Clear Sales Funnel
The first strategy that my successful clients implement is having a clear sales funnel. What do I mean by that? Firstly, they not only know how to generate leads, but they understand where those leads come from. They’re brilliant at using multiple traffic sources, including their own platforms like email and social media, as well as paid advertising and borrowed traffic. I talk about how to warm up those leads, such as building relationships, delivering value through a signature framework and creating the Know Like Trust factor that will continue to draw in your ideal clients.
2. Organic & Paid Marketing Combination
While organic reach has been declining, my clients understand the power of paid marketing and its ability to save time and effectively reach new audiences. Running paid ads through platforms like Facebook and Instagram have proven to be amazing for my clients to amplify their brand presence and attract quality leads. The good news is that you absolutely can still create incredible organic success by sharing valuable content consistently and engaging with your audience authentically - the key is to strike a balance and find the right mix that works for your specific target audience
3. Running Conversion Events
Conversion events include challenges, masterclasses and webinars, which give you the ability to engage with your audience, share valuable insights and pitch your offers. To make these conversion events successful, my clients follow a few key principles. First, they choose topics that offer a unique perspective or present information in a new and exciting way. Second, they focus on delivering high-quality value during these events, ensuring that attendees walk away with actionable takeaways. Finally, they seamlessly transition from delivering value to offering their products or services as the next step.
While I highly recommend incorporating these three strategies into your business, I also encourage you to take time to understand your ideal clients and customise the steps to fit your unique brand and audience. I hope this episode gives you the clarity you need so you can go into Q2 focused and ready to have your best quarter yet!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Money mindset is a topic that has been coming up a lot in discussion with my clients lately so I thought it would be valuable to share my personal money story with you today. Over the years I have learned so many valuable lessons and have uplevelled in ways that I never thought were possible. I can honestly say from this place of abundance and freedom, that I know this level of expansion is possible for you too.
Scarcity and Lack
Growing up, my parents were small business owners, and, as is the way with us all, their experiences shaped my earliest lessons about money. While I attribute a lot of entrepreneurial mindset to my dad in particular, I remember there being a lot of scarcity and stress around not having enough money.
Shifting Mindsets and Chasing Income Goals
As I grew older, my mindset around money gradually shifted. I set income goals for myself and worked my way up in corporate to reach my ultimate goal of $100k a year. But deep down, I didn't believe that an abundance of money was possible for someone like me.
Discovering the World of Coaching
One of the biggest money mindset shifts I experienced was when I discovered the world of coaching. Seeing other women earn money by helping others create exceptional lives inspired me so much. For me, it wasn’t about the money itself, but knowing that I could make a difference in people's lives got me hooked.
Feeling unfulfilled in my corporate job, I moved into the coaching space with the initial goal to replace my six-figure corporate income. This is when I started educating myself about money management and investing, and Chay has also played a big role in challenging my mindset in this space.
As my business grew and I earned more and more money, I had to shift my mindset to embrace abundance and learn how to hold that level of income. I’ve taken calculated risks but I also prioritise safety, aligning my financial decisions with the things that are most important to me.
I really hope this episode is of value to you. I always appreciate it when other business owners talk openly about their money stories and hope that my story inspires and empowers you to upgrade your own money mindset.
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In today's episode, we are going to dive deep into the sales strategy that’s generating us three times more leads in 90 percent less time right now. Yes, you heard it right! This is not an exaggeration; it's the truth. So without further ado, let's jump right in!
What is the key to this powerful strategy? Chatbots!
They are a complete game-changer, especially on Instagram! Chatbots can boost your reach and visibility, tapping into the algorithm's preferences to capture leads and guide them through a chat-based funnel.
How It Works:
Imagine you're scrolling through Instagram, and you come across a reel that asks you to comment with a keyword or DM the creator to access a valuable resource. This is the first step of the chatbot-powered sales strategy.
When you take action and engage with the post, you receive an automated DM that starts a chat process. This chat not only grants you immediate access to the freebie or resource but also adds you to the creator's email list for future communication.
This strategy bypasses Instagram's link restrictions which gives us faster and more efficient lead generation. And the best part? Setting up these chatbots is a breeze compared to manual methods, saving you approximately 90 percent of your time.
Getting Started with Chatbots:
Implementing this strategy is simpler than you might think. I’ll give you an overview of my experience and my top tips for tailoring this strategy to your business. Once you have a solid understanding of your ideal client's journey and the conversation flow you want to create, it's time to build your chatbot.
Considerations for Success:
As with any marketing strategy, there are a few key considerations to ensure the success of your chatbot-powered sales strategy. First, carefully consider the language and tone you use in setting up your chat sequences. Your messaging should align with your target audience and create a connection that feels authentic to them.
Additionally, keep your overall strategy in mind as you integrate chatbots. This approach should serve as a tool to amplify your existing marketing efforts, enhancing their effectiveness rather than creating entirely separate funnels.
This strategy is not only an excellent way to boost your leads and save time but also an opportunity to embrace the power of AI and automation in business growth. As technology advances, integrating these tools will become increasingly crucial for success. I hope this episode will give you the tools you need to embrace the power of chatbots in your business!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
If you’re new here or missed the update, I’m having my first baby due in June of this year. And as I’ve been getting so many questions about my birth plan and my approach to maternity leave, I recently took to Instagram to do a Q&A. Today, I’m answering the questions I received to give you a behind-the-scenes of my plans, and to help you feel empowered to navigate your season of life on your own terms.
The questions I’m addressing include:
Q: What are you manifesting for your birth?
While I have preferences for birth and have made very considered decisions around it, I also have a mindset of co-creation and trust in the universe. I take you through the medical team I’ve chosen, my thoughts on being flexible and why I’m going private.
Q: Do you wish you could just surrender into motherhood and not work?
Though it appears simple, this question is actually somewhat complex. Every person is unique, and there is no one right way to approach motherhood. For me, what I believe will enhance my ability to be present and provide support to my child will be different for someone else. I discuss my intentions for motherhood and work and how it aligns with who I am as an individual.
Q: What are your plans for maternity leave and for the business?
I’ve definitely made plans for the length of my maternity leave and how the business will run after baby’s arrival, which I share all about with you. I talk about how I imagine I’ll use my personal time and the projects I may feel inspired to work on, while acknowledging that as someone who is not yet a mother, I cannot precisely predict how I’m going to feel from one day to the next!
Q: Will it be harder to work with you once you have a baby?
Over the last couple of years, I’ve been intentional about structuring the business so that the model won’t change when I step into motherhood. I take you through the plans I’ve put in place to ensure the same spaces in my programs are available, however am honest about the possibility of things shifting in relation to my client load should my situation call for it.
I share everything about my plans through the lens of this being my decision. Every woman should feel really empowered to go through this season of life in the way that they want to.
I hope this episode helps give you permission to make the choices that support you the most and not how anyone else tells you it should be.
Happy listening!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In today’s episode, I want to share with you my 2024 strategy and marketing recommendations for coaches, consultants, and creatives. I'll speak about my personal experience in the market and also the conversations that I’m having with clients at the moment.
- A Shift Towards Authentic Connections
Showing up genuinely and organically resonates with audiences, creating meaningful engagements. Real-life situations make us relatable. Let your audience see parts of your life; share your lifestyle, your experiences, your highs, and lows.
- Long-Form Content and Engaging Storytelling
Interestingly, we are moving back towards long-form content. Rather than snappy soundbites, audiences are seeking depth, wanting to read more about others' unique perspectives. The more AI-produced content we see in the world, the more people crave the human element. Making space for unique storytelling in your content will make you and your brand stand out.
- People who follow the process, get the results.
Last year came with an economic downturn that caused stress for all business owners. The ones I saw succeeding were the people who kept a clear head and stuck to their business foundations. It can be tempting to use shortcuts for a quick win, but the real success comes when you consistently follow the process, proving its credibility over time.
- Creative Brand Strategy Trends
Visual appeal and aesthetics matter tremendously in today's digital world. Keeping up with trends, exploring new aesthetics, and leveraging them in your outreach or campaigning strategy can help you better connect with your audience. I’ll discuss current trends, and how to keep yourself up to date.
- Importance of Building Relationships
Relationship marketing is making a comeback, be it sales calls, website interactions, or face-to-face client dealings. Building meaningful relationships also creates essential touchpoints to revisit later. Businesses prioritizing relationships within sales and marketing strategies are expected to thrive in the coming years.
- Excellence in Delivery and Specificity
Lastly, but most importantly, businesses need to aim to deliver excellence. Possessing a specific, unique value proposition is essential but so is being able to deliver it exceptionally well. Nurturing relationships, delivering high-quality services, boasting unique selling points, and sharing successes will help you stand out in a crowded marketplace. Make delivering an exceptional service your priority to ensure a successful 2024.
Here's to a year filled with business success, phenomenal growth, and exciting trends!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today's episode is a special one, being the very first of the newly rebranded podcast. I’m so excited to dive a little deeper into the purpose of rebranding to Scalable Freedom, and share a bit of a personal update for where I’m at in 2024. In line with the new direction of the show, I’m also taking you through the REAL way to create freedom as a coach, creative or consultant.
The biggest problem I hear from people is that while they want to scale their business, they also want to create the freedom to spend time enjoying life. As a business owner, I’m sure you can relate. So, what do you want your next five or ten years to look like? And how do you find the balance to have both growth and freedom? In this episode, I’ll take you through the three key lenses you can use to create scalable, sustainable freedom:
1. Mindset
Asking yourself good questions about what you actually want is so useful. Freedom is a personal and unique thing, and it can look different for everyone. It could involve travelling first class, feeling financially secure or buying that Chanel bag you’ve been dreaming of. Whatever it is, take the time to identify and define what freedom means to you. I promise it will be so much easier to create a business that supports your specific desires once you know what the dream looks like.
2. Strategy
Do you have the business model right now that truly supports the freedom you want to create? Every business is unique, as are its requirements to deliver exceptional services to your clients. For example, a mastermind model may require a balance between delivery and marketing, while with a consultancy, you’ll spend more time on operations and building out a team. I encourage you to sit down and consider how you could switch gears if necessary, to ensure your everyday actions align with the type of business you want to create.
3. Marketing
Where people tend to go wrong with marketing is buying heavily into trends and not thinking enough about how to create systems that work for them on repeat. Think of your marketing as an engine in your business, where you focus on repurposing content, establishing good processes and delegating tasks to help save you time and energy. Is your marketing taking up more of your time than it should? How could things improve so that not only are you supported, but you’re consistently attracting clients to your business?
Remember, the decisions you make today are going to support that long term freedom in your business for years to come. So join me today and learn all about how you can create a business that builds a reputation, builds a brand and scales itself!
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
A few changes are happening around here and I’m so excited to bring you the next iteration of the podcast, Scalable Freedom. My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both.
In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they’ve created their own success.
To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies which you can implement in your business right away. If you want to scale your business to multi six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you.
In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses through profitable and scalable masterminds.
The entire reason this podcast exists is to support you in breaking free from the constant stress and time constraints that often come with running a business. It’s absolutely possible to create a profitable and scalable business that not only delivers results for your clients but also gives you the freedom you desire. I can't wait to share what I have in store for you. Stay tuned for the next episode.
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Welcome back to part three of my fertility story. Today, I want to share with you the lighter side of my journey. If you've been following along and felt overwhelmed by the emotions in the previous episodes, fear not! This episode is filled with joy and excitement as I share my first trimester experiences and what it means for me in 2024, both personally and in my business. I am beyond thrilled to bring you along on this incredible journey.
From the moment I found out about the pregnancy, it was like all my joy came back instantly. It has been a journey filled with ups and downs, but one that has brought me immeasurable joy and gratitude.
For many people, pregnancy can feel like a slowdown, a season of things winding down. However, for me, it's an entirely different story. Over the past few years, I've gone through trials and tribulations, facing challenges and setbacks. But with the arrival of 2024, I see a whole new world opening up and I’m thrilled to dive into it.
One of the aspects that excites me the most about 2024 is the deeper level of connection I get to share with you all. I cannot wait to bring you more lifestyle content, taking you behind the scenes, and sharing the ups and downs of this beautiful journey.
It's essential to acknowledge that throughout this journey, I made choices that felt right for me. I chose to navigate the difficulties separately from my business, waiting until I had processed my emotions and felt ready to share. This decision allowed me to find my way through the challenges and now, as I share my story, it feels liberating to be transparent and open about the process.
With years of preparation, I am confident in the structure I have created for my business. My commitment to my clients remains unwavering. I will continue running Swift Inner Circle and Swiftmind Scaled, while prioritising the number of clients I take on.
As a business owner and mentor, I believe deeply in supporting women through significant seasons in their lives. The upcoming season of becoming a mother will not hinder my dedication and passion for my work. It will only deepen my connection to those I serve. My business will continue to thrive, and my clients will receive the utmost support during this period.
LINKS:
Naturopath: Natalie Douglas https://nataliekdouglas.com/
Acupuncturist: Queenie (Yanshan) Wu https://bqacupuncture.com.au/
Fertility Dr: Dr Tamara Hunter of Monash IVF https://monashivf.com/specialists/dr-tamara-hunter/
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Welcome back as I continue sharing my extended conception and IVF story.
Before going further, I want to extend a trigger warning. Throughout this post and the subsequent one, I'll be referencing pregnancy loss, the journey of IVF, mentions of suicide, and an extensive conception journey.
If you haven't already, I urge you to visit part one of this story, where I share the first year and a half of our journey, ending in December 2022. My partner and I had been trying to conceive naturally for over a year followed by three unsuccessful attempts with ovulation induction.
The truth is, this entire journey, narrated in all its raw, uncut entirety, showcases not a polished tale of success but the expression of an unyielding steadiness of spirit. Despite the despair and feeling like a shell of my former self, the businesswoman in me blazed forth. Business served as my solace and my refuge. Something else to focus on, and give me a greater sense of purpose in the dark times.
This journey, marinated in pain, loss and fierce resilience, is a testament to human grit and the power of hope. In sharing it, I aim not for sympathy but to inspire solidarity. If you are navigating through your storm, know that it's okay to crumble, cry, and grieve.
Stay tuned for my next post where I discuss my first trimester and give insights into the future of my business in 2024. Thank you for witnessing my journey thus far, your support means the world. Until then, keep moving forward and never let the hope within you fade.
LINKS:
Naturopath: Natalie Douglas https://nataliekdouglas.com/
Acupuncturist: Queenie (Yanshan) Wu https://bqacupuncture.com.au/
Fertility Dr: Dr Tamara Hunter of Monash IVF https://monashivf.com/specialists/dr-tamara-hunter/
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today I am sharing a story that is profoundly different from the usual entrepreneurial discussions we have here. This one is deeply personal.
Before going further, I want to extend a trigger warning. Throughout this post and the subsequent one, I'll be referencing pregnancy loss, the journey of IVF, mentions of suicide (related to someone else in my life), and an extensive conception journey.
The past two and a half years have been a rollercoaster of emotions, experiences, and realisations guided by my journey towards pregnancy. I've wanted to share this story with you for so long. And now, finally, we're here. We’re pregnant.
My journey, though marked with some of the most challenging moments of my life, has taught me so much about resilience, determination, and hope. It's been a process of healing generational trauma, physical hardships, spiritual discoveries, and emotional extremes. I feel an intense vulnerability unveiling this story, but it feels like the right time.
You don't have to be on an extended conception journey or an IVF route for this story to resonate with you. If you're a person facing a hard time, I hope my story offers you strength, insight, and courage. Especially, if you're running your own business, I hope my story inspires you, just as it has inspired me, despite the hardships.
LINKS:
Naturopath: Natalie Douglas https://nataliekdouglas.com/
Acupuncturist: Queenie (Yanshan) Wu https://bqacupuncture.com.au/
Fertility Dr: Dr Tamara Hunter of Monash IVF https://monashivf.com/specialists/dr-tamara-hunter/
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
If you haven’t already noticed, I just love this time of year where we get to do wrap-up episodes and reflect on the year that’s been. So today I am here with my best and worst of 2023, where I get a little personal and share the highs and lows of my year.
One of the standout moments of this year was the launch of our mastermind model. At the start of the year, I knew it was time to create a program centred around running a mastermind. The feedback and results from this program have been truly phenomenal, and I couldn't be prouder of the content and the calibre of clients it has attracted.
Incredibly, the business has also achieved its best revenue year yet. It's an amazing feeling to see the business continue to grow and generate more income while consciously scaling down. We made intentional decisions to focus on what truly mattered, and the results speak for themselves.
Client results have always been a top priority for us, and 2023 was no exception. As a coach, there's nothing more fulfilling than witnessing the growth and success of those I work with. The confidence and clarity I've gained over the years have allowed me to provide exceptional guidance and recommendations, making it a truly joyful experience.
While 2023 brought many successes, it also presented its fair share of challenges. Balancing personal struggles with the demands of a business is hard, but I'm proud of how I've shown up and persevered. While I haven’t been able to share these personal challenges with you yet, I’m excited to finally do so over the next few episodes.
Making difficult decisions is an unavoidable part of business growth. From closing down our first mastermind program to letting go of valued team members, this year was full of hard choices. Making them was emotionally challenging, yet necessary to keep moving forward.
My aim is that by sharing my own triumphs and struggles, you’ll be encouraged as you look ahead to your business journey in 2024. So, let's celebrate the wins, embrace the lessons and create a future filled with infinite possibilities.
Connect with Ellie:
Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s that time of year when I start serving you the planning episodes for 2024 - and this is one of them! Today, I'm sharing my 7-part planning process for the year ahead. With 7 years of experience in the industry, I've honed a clear, concise and strategic planning process that ensures success in both personal and business goals. This episode will give you insights into the key areas that need to be addressed and is a must-listen for anyone looking to start the new year with a solid roadmap to success.
The 7-Part Planning Process:
1. Financials and Business Goals:
I can't stress enough how crucial it is to start with a clear revenue goal for the year ahead. By carefully considering your financials, you can align your business goals and ensure that everything else falls into place. Additionally, defining a profit goal and considering any additional business goals will provide a holistic approach to your planning process.
2. Sales Mapping and Launch Calendar:
Next, let's dive into mapping out our sales and launch calendar for 2024. By strategically planning when and how you will sell your offers, you can optimise your business model and ensure maximum profitability. Whether you have a rolling mastermind model or a launch-based model, I'll provide valuable insights into creating a well-structured calendar.
3. Strategy and SWOT Analysis:
In this section, I'll introduce you to the concept of a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). By identifying these key areas of your business, you can make informed decisions about where to focus your efforts and address any obstacles. Let's adapt this analysis to your style, reframing weaknesses as obstacles to overcome and threats as areas to strengthen.
4. Project Plan for the First Six Months:
Taking a more granular approach, I recommend breaking down your projects into six-month increments. By solidifying your project plan for the first half of the year, you can ensure that you and your team are aligned and clear on the tasks, resources, and timelines required for success. This allows for ongoing assessment and adjustment as needed.
Whether you are a solopreneur or running a team, this process will be your best bet to hit the ground running in 2024. So grab a pen and paper and get ready to learn some actionable tips to kickstart your most incredible year yet.
LINKS:
Connect with Ellie:
Doors are now open for The Mastermind Model. Join here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Welcome back to another episode! This is a really fun one that you might come back and listen to multiple times. We’re talking about the specific visualisation tool that I use to manifest everything in life and career. It is the exact tool that I use to create everything across my work, my health and every area of my business.
I shared this a while back in my broadcast channel on Instagram, and it got so much love and amazing results for people in a short period of time. So as you get ready to plan your 2024, I wanted to step you through the five-part process of creating your own manifestation meditation to open up to your next level of expansion.
Manifestation loves clarity. To help you really define your goals, I take you through the categories I think about to call in everything I want across the different aspects of life. I also share some questions you can ask yourself so that you really get clear on your aspirations. While I discuss the different concepts and science behind manifestation, I wanted to help you to apply it all practically. So, as my early Christmas gift to you, I’ve recorded a free, ungated video tutorial on recording your own manifestation meditation. Just click the link in the show notes below and it will take you straight there!
By following the steps that I share, you'll have the tools to gain clarity, rewire your mindset and create a daily ritual that propels you towards your desired goals. It’s time to start manifesting your best life today!
LINKS:
How to record your own manifestation meditation
Previous episode mentioned: Life update Post Launch + How We Manifested Our New Dream Home
Connect with Ellie:
Doors are now open for The Mastermind Model. Join here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
As we approach the end of the year, it's a perfect time to reflect, strategise and set the stage for a successful year ahead. Today, I want to share five unique questions I’ve been personally simmering on as I consider the year that’s been, and map out 2024 in my business.
Question #1: Which trends will I leverage and which will I not buy into?
In the past, I've fallen into the trap of wanting to jump on every exciting trend in my business. However, I've learned that simplicity often leads to success. Instead of spreading myself too thin, I ask myself which trends I plan to leverage and which ones I'll skip.
Question #2: What excites me for 2024?
As a manifesting generator, I know I have to lead with what feels exciting and enjoyable. And when something gets me going, it’s a sure sign that it’s truly in alignment for me. I'm currently asking myself how I can incorporate new and exciting things for my clients, such as upgrades or additions to existing programs.
Question #3: How can I shorten the buying cycle?
While I thankfully haven’t had issues with clients’ purchasing decisions this year, I’m looking ahead to preempt it occurring in the coming year. While this year’s trends show that the buying cycle has been lengthened, I want to ensure I keep it as short as possible. I talk through some strategies I’m playing with to achieve this goal.
Question #4: What conversations do I want to lead in 2024?
Thought leadership and storytelling are becoming increasingly essential in a world where AI is becoming so widespread. As AI continues to evolve, our humanity and unique perspectives will be what set us apart. I'm pondering what conversations I want to spearhead, and encourage you to also lean into what will differentiate you.
Question #5: How will I incorporate AI into my business?
I think next year, we’re going to see AI on steroids! It offers such exciting opportunities for productivity and efficiency, and I’m very keen to explore its potential. I know that I have a lot of learning to do, and so I’m open to experimenting and testing AI in various aspects of our operations.
While I don't have all the answers to these questions yet, I hope they spark your thinking around planning for the new year. Use this episode as a valuable guide to grow, scale and exceed your revenue goals in 2024.
LINKS:
Connect with Ellie:
Doors are now open for The Mastermind Model. Join here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today's episode is a bit of a game-changer. I'm going to take you through a start-to-end sales letter for the Mastermind Model. If you’re listening to this episode on its release day, this is your final opportunity to know everything about the program before cart closes tomorrow for the year!
Now, you might be thinking that masterminds aren’t really your style. Don't worry; this episode is for you too. I encourage you to listen in, as I'll not only pitch the Mastermind Model but also show you how to create your own compelling sales letter.
The Mastermind Model is a powerhouse program designed to guide you in creating, selling and delivering a transformative mastermind experience. It's perfect for two types of people: those ready to add a mastermind to their offerings in 2023 or 2024 to scale their business and those already running a mastermind but looking for better results.
So why choose the Mastermind Model? Masterminds are your key to financial growth, premium client experiences and more time freedom. Inside the program, we have three phases to guide you:
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Crafting Your Mastermind Experience: Learn how to create a unique and standout mastermind.
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Selling Your Mastermind: Master the art of selling your masterminds consistently.
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Delivery: Deliver an exceptional mastermind with expert guidance, templates and tech resources.
What You Get
When you join, you gain access to me and my co-pilot, Nivek Harrison, along with a treasure trove of templates, systems and processes. We've got you covered from mindset to tech setups.
Amazing Bonuses
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Mindset to Start a Mastermind: Get the right mindset with five bonus videos.
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Three-Day Training: A comprehensive training on running a successful mastermind.
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Three Bonus Calls: Including a kickstart Q&A and more.
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4 Months of Support: Ask questions anytime in our Kajabi portal.
Pricing Options
We offer payment plans in both AUD and USD to suit your needs and I take you through the different pricing and payment options available.
If you're ready to dive in, visit www.ellieswift.com/model to explore the sales page and get started. Remember, you are capable and powerful, and this program is your roadmap to success.
I’m sure you’ve heard plenty of stories about less-than-desirable mastermind experiences. Unfortunately, these poorly delivered masterminds have given our industry a bad rap, and while I'm not one to gossip, I've got a personal story to share that I believe holds some crucial lessons. In this episode, I’m talking about the time I signed up to a terrible mastermind and share with you the valuable lessons I learnt from the experience.
Around two years ago, I decided to join a mastermind that turned out to be the worst financial investment I've ever made - and somehow also NOT the worst. While I had been running my own masterminds for a couple of years, I decided to join another program to gain a fresh perspective and continue improving my own offerings. And boy, did I learn a thing or two!
From basically being ghosted by the person running the mastermind to being incorrectly charged hundreds of dollars, this mastermind came with a significant number of red flags. The overall lack of engagement and support left me feeling invisible and disheartened. I weighed up whether or not to request a refund, but eventually decided to stick with it. And I can honestly say I’m glad I did.
My experience in this mastermind was far from ideal, but it had a silver lining. It reinforced my belief in the importance of delivering exceptional value and support to my own mastermind participants. It also drove home the significance of effective communication and genuine care for clients.
After a truly disappointing experience, I was proud of the systems and processes in my own mastermind model and became even more confident in what I had to offer to my valued clients. I take you through the lessons I learnt and encourage you to take them on board for yourself, whether you’re running a mastermind, looking to start one or interested in becoming a participant.
If you’ve had a bad mastermind experience, I absolutely feel you. However, if we can take our negative experiences and turn them into good, our industry and the lives of those we serve will only become better for it.
LINKS:
Connect with Ellie:
Doors are now open for The Mastermind Model. Join here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m delighted to introduce you to my incredible guest today, Emma Green, the founder of Your CEO Mentor and an absolute powerhouse in the leadership and coaching space. We’re talking today about Emma’s experience building a million-dollar mastermind arm of her business. Emma's insights into creating, selling, and delivering her mastermind are invaluable, and in this episode, she walks us through the steps that led to her impressive business growth.
After recognising a need to diversify the product suite in her business, Emma found my podcast and quickly signed up for The Mastermind Model. We talk about how this experience impacted the development of her mastermind and the importance of focusing on the outcomes and benefits rather than getting lost in the nuts and bolts of a mastermind program.
One of the burning questions around masterminds is their profitability. Emma generously discusses the profitability of her mastermind model, breaking down the costs, highlighting the minimal overhead expenses and how a well-structured mastermind can yield a gross margin of over 50%. Emma also projects the potential for her mastermind to become a million-dollar product in the near future.
A key contributor to Emma’s mastermind success is her customer-centric approach. She explains the significance of tailoring the mastermind experience to her clients' needs and creating a seamless transition within her product stack. Her ability to adapt the delivery process based on feedback and evolving client requirements is a testament to her commitment to providing immense value.
An element that many business owners gloss over is the importance of tailoring a mastermind to your ideal client. And because Emma did this, selling it was a no brainer. Emma shares how minimal sales and marketing efforts were needed because she already had an established client base who trusted her, knowing that anything she delivered would be worth signing up for.
Emma’s journey into a profitable mastermind showcases the transformative power of this business model. Her dedication to delivering value and her focus on the customer experience are key takeaways for anyone looking to venture into the world of masterminds. I know you’re going to get so much value from this conversation.
LINKS:
Previous episode mentioned:
The Timeline + Income Metrics Of How I Scaled With Masterminds (That I've Never Shared Before)
Connect with Emma and Your CEO Mentor:
Website: https://www.yourceomentor.com/
Podcast:No Bullsh!t Leadership
LinkedIn:https://www.linkedin.com/company/yourceomentor/
Connect with Ellie:
Doors are now open for The Mastermind Model. Join here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today, I’m thrilled to introduce you to Jess Miller and Sam Dhu, the dynamic duo behind the Slow Mastermind. Together, Sam and Jess created a program for the woman who desires richness and riches in her life and business. Unlike most masterminds that either support your heart or your head, Slow is a space where both are held, and one that encourages you to lead bravely for results in a way you never knew were possible.
In our conversation, we delve into the creation process of the Slow Mastermind, the power of the Slow movement and the impressive results Jess and Sam achieved with their first-time launch.
Jess and Sam are no strangers to the world of business. After walking away from a multi-award-winning seven-figure business, Jess realised that success shouldn't come at the cost of her health, relationships and happiness. She redefined her definition of success, rooted in safety, simplicity and self-trust. Sam, a psychotherapist and advocate for being radically kind and compassionate to oneself, also identified the need for a different approach to business success.
Together, they created a method that challenges the fast-paced, instant gratification mindset prevalent in the industry and offers a more intentional and sustainable approach to business growth. With an extensive creation process, Jess and Sam take us through the steps of working on the foundations of their program, including the deep understanding they gained of their ideal clients through thorough market research.
Not only did Sam and Jess approach the creation process with intentionality and vulnerability, they played to their strengths, leveraging their unique perspectives and expertise. For instance, while Sam excelled at Instagram and content creation, Jess brought her strategic mindset and writing skills to the table. We hear about how their ability to be deeply honest with each other created a safe space for collaboration and growth.
We hear about their unique approach to selling the mastermind, which included creating their podcast The Slow Down. In these conversations, Jess and Sam were able to share honestly and allowed listeners to get to know who they were and what they were all about. They share how the gentle approach was key in engaging potential customers, and how resisting pressuring people nurtured important connections with their ideal clients.
Sam and Jess’s unique method to creating masterminds is truly inspiring, and I hope that you’re as encouraged as I was to embrace your own authenticity in creating an offering that resonates with your audience in the most soulful way.
LINKS:
Connect with Sam and Jess:
Website: theslowmastermind.com/apply
Podcast:https://theslowmastermind.com/theslowdown
Connect with Ellie:
Join the Waitlist for The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today I’m joined by special guest, Pandora Paloma, a brilliant visibility and business mastery coach who uses a unique blend of strategy and spirituality. Drawing on her 20-plus years of experience in communication, Pandora has built her own successful multi six-figure business and is on a mission to help female entrepreneurs create next-level success. In this episode, we dive into how Pandora has leveraged the power of masterminds to transform her business and live a life of abundance.
Starting out in the entrepreneurial space as an intuitive eating and living coach, Pandora sensed a shift in her own path after publishing a book whilst on maternity leave. She sensed that this signalled the end of a chapter for her business, and soon became regularly approached for her business advice.
This led Pandora to combine her many years’ experience in marketing and strong desire to help women build wealth, and saw her transition into business coaching. With a strong focus on visibility and conscious leadership, Pandora works to bring energetics to the business space and support women to access their own magnetism.
What makes Pandora's mastermind model remarkable is its simplicity. She breaks down her approach into three distinct masterminds—the Magnetic Business Method, The Expansion Accelerator, and Expand to Seven Figures. These masterminds serve as strategic touchpoints, designed to guide entrepreneurs at different stages of their journeys.
Pandora shares with us her mantra "everything leads to the masterminds", a simple yet powerful principle ensuring a steady baseline of revenue. She shares how this mindset supports her to scale her business up or down, providing her with the the freedom to travel, co-parent and curate her life while serving her clients at various stages.
We talk through the practical strategies Pandora implements in her masterminds, including her approach to adjusting enrollments, using targeted ads and simplifying the conversion process. We learn about how her masterminds are not just about business growth; they are about life transformation, empowerment, and the creation of a more inclusive and diverse business landscape.
So, if you’re looking for guidance on scaling your business while also creating a life of freedom and flexibility, this episode is for you. I know Pandora’s incredible insight will add so much value as you embark on your own entrepreneurial journey to success .
LINKS:
Connect with Pandora:
Instagram: @pandorapaloma
Website: www.pandorapaloma.com
Masterminds: www.pandorapaloma.com/masterminds
Connect with Ellie:
Join the Waitlist for The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
When it comes to the mastermind industry, we see far too many disgruntled purchases or people disappointed in the experience they’ve paid for. They simply aren’t getting the value they hoped for or worse, aren’t even sure what exactly they’re getting when they sign up.
Today, I'm taking you through the process of creating a best practice mastermind or group program so that you can offer an incredible mastermind experience to your ideal clients.
Firstly, I delve into the nuances of group programs versus masterminds. Group programs are all about structured learning, with a defined curriculum guiding your clients from start to finish. On the flip side, masterminds encompass that curriculum aspect but go beyond—it's about fostering peer-to-peer relationships and community support, all with your guidance as the facilitator.
So, what exactly constitutes a best practice mastermind, and how can you create one? It all starts with having a crystal-clear outcome for your ideal clients. You want them to know precisely what they'll achieve by joining your mastermind. I share examples of successful masterminds that boast specific outcomes and demonstrate how clarity in your messaging can attract the right people who align with your program.
To help you get clear on the best way to approach best practice, I start with sharing my tips on what NOT to do - things I have been guilty of doing in the past myself! Emulating someone else’s program or creating a mastermind that’s based on its marketing but has no substance is where we can often go wrong.
I share with you the best possible ways to create or evolve a mastermind experience so that your clients get the most out of your offering and keep them coming back for more. I also take you through the "Five C's" that I teach in the mastermind model and break down each one so you can get clear on what a best practice mastermind experience truly comprises.
I also share the details of my upcoming FREE masterclass, Sold Out Masterminds, so be sure to click on the link below and secure your spot! The secrets I share have not only helped me sell out my masterminds every time but have also enabled me to build a business I'm truly passionate about. This really is possible for you, too!
Happy listening!
LINKS:
Sold Out Masterminds masterclass
Connect with Ellie:
Join the Waitlist for The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve got a juicy episode for you today as I take you through the timeline and income metrics of how I scaled my business with masterminds over the last few years. Transitioning from a one-to-one business model to doubling down on masterminds has not only allowed me to grow my business in a remarkable way but it’s also freed up so much time and energy in my life. If you’ve been considering a shift in your business to a mastermind model, you’re going to find a lot of value here today.
When I first went full-time in my business with a one-to-one coaching model, I was working tirelessly, feeling like I had no financial freedom to bring in additional support. I knew I needed to change something to scale my business and create more opportunities for growth because I wanted more freedom, both in terms of time and finances and I wanted to serve my clients better. That's when masterminds entered the picture.
In this episode, I talk about one of the core principles I've always adhered to, which is placing my clients at the centre of my business decisions. This client-centric approach led me to create a scalable model that not only served my interests but also enhanced my client experience, ultimately leading to sustainable growth. I firmly believe that this is the only way to successfully scale your business.
Then I dive into the details of my revenue from 2019 through to this year. I share all the figures and break down exactly how doubling down on masterminds grew my income exponentially. My journey is a testament to the incredible potential of masterminds in scaling a business and I am a big believer in maintaining a client-focused approach while continuously refining your business model. I hope this episode inspires you to consider how you might be able to scale your business with a “less is more” approach while enhancing your client experience at the same time.
LINKS:
Connect with Ellie:
Join the Waitlist for The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I know that many entrepreneurs are in pursuit of the time and financial freedom a flourishing business can bring. But how do you build something that allows you the space to live a life you truly desire?
In today’s episode, I take you through the key areas of business that I spend time on, and the ones I definitely DON’T, as a CEO of a mastermind business.
Becoming mindful of where you spend your time is crucial. As we work to generate more freedom in our business, we first need to have an understanding of what it is we truly need to give our attention to, and the areas in which we should be spending less time. Not only will this be the best way to support you in retaining clients, but it will give you the tools to ensure your business continues to operate successfully year on year.
Today I take you through the four key areas in my business that help me to continue delivering the highest-quality support to my clients:
- Module content creation
- Hands-on coaching
- Bespoke strategy development
- Product refinement and feedback
I elaborate on each of these four points and the reasons I prioritise them over everything else to do with my business. As a CEO, knowing your strengths and where your responsibilities truly lie are crucial to maintain the high level of service you provide to your clients, as well as your team.
Getting bogged down in areas of your business where your attention doesn’t belong is not only a catalyst for burnout, but can give your team a sense that you don’t fully believe in their capabilities. I run through the three areas where I purposefully don’t spend my time, and where I allow trust to flow throughout my business instead:
- Administration within the masterminds
- Micromanaging my support coaches
- Worrying about the client experience
Now, it’s not to say that I don’t think deeply and strategise about the above areas in my business. It’s that having the right structures, systems and processes in place to begin with means I can let go of the things which shouldn’t beg for my attention as CEO.
Finding the right balance in where to invest your time and where to let go is a process, but I promise that once you find it, you’ll never look back! I hope that this episode really supports you to build the systems that will not only sustain your business, but help you shine on as you lead others on the path to success.
Enjoy!
LINKS:
Connect with Ellie:
Join the Waitlist for The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve got a fun episode for you today with a slightly different format which I hope you’ll love. In celebration of my birthday week, I’m sharing with you 34 things I know about being a CEO at 34 years of age.
The golden nuggets in this episode come from a combination of mindset, marketing and strategy lessons and tools that I've learned along the way as I've built my business. Having made multiple millions in my business at this point, these are some of the powerful insights I’ve discovered through leading a team, coaching hundreds of women and succeeding and falling down along the way.
From the importance of setting boundaries and cultivating strong relationships to making money no matter how you feel, I know that this episode is going to speak to you no matter where you’re at in your business journey.
All of these pieces of wisdom relate to my personal journey as a CEO, and I hope there will be inspiration here for you as you listen. I encourage you to absorb this episode into your heart and really receive it like a love letter from me to you.
This episode is one you might want to come back to on days when you need a reminder that you get to go after your dreams and that although business can be hard, you've got this.
LINKS:
Connect with Ellie:
Join the Waitlist for The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
As a business owner and coach, there is a lot of problem-solving to be done throughout my work day. Whether it’s helping my clients navigate unexpected situations in their business or maintaining the wellbeing of my own team, I’m generally offering a lot of support. So today I wanted to share the three very specific mindsets I swear by as I move through my day with confidence and success as a CEO.
When it comes to facing unplanned challenges or navigating tricky situations, it’s natural for us to operate out of reactivity. We tend to catastrophise things, which can cause negative energy to transfer to our clients or team and cause unnecessary stress.
I take you through each of the three mindsets I’ve adopted to help minimise panic and stress, to maintain health within my business and to operate as the best possible version of myself as a leader:
- Neutrality: This mindset revolves around the idea that nothing is ever a problem, and there’s nothing that can’t be fixed. Instead of becoming reactive when faced with challenges, neutrality allows me to approach them as opportunities to find solutions. This allows me to slow down, stay calm, prioritise and make rational decisions in an objective manner. When we stay neutral, it not only benefits our own nervous system, but creates a ripple effect on those in our proximity.
- Simplicity: Now, I'll admit that I’m definitely not a natural when it comes to keeping things simple. However, it's a mindset I've cultivated over time, and simplifying my business model and strategies has been an absolute game-changer. By focusing on clear goals, eliminating distractions and streamlining processes, we create more opportunity to scale, to see revenue to grow and enhance our clients’ experience with us.
- Self-Responsibility: I firmly believe that as a CEO, I'm responsible for everything that happens within my company. This mindset extends to all my actions and decisions, and while it sounds like this might add a whole lot of pressure, it in fact does quite the opposite. By knowing what I AM responsible for, I’ve become aware of what I am NOT. This means taking on less of my clients' issues, their decisions, and even the responsibilities of my own team members. Not only does this release me from taking on board others’ stress, it empowers my team and clients to take ownership of their own actions.
I hope this episode gives you some valuable insight into how I operate in my business, and that it empowers you to adopt your own strategies that will see your business move forward sustainably and with success.
Enjoy!
LINKS:
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I'm thrilled to introduce you to today’s wonderful guest, Suzie Agelopoulos, an expert in the Airbnb business and wealth expansion. In our conversation, we delve into Suzie’s journey from working as a waitress to becoming a seven-figure entrepreneur in less than five years. We discuss changing belief systems around money, growing your wealth and how to manifest the life of your dreams.
Suzie’s story is an incredibly inspiring one, where she went from making less than $60K a year in hospitality to building a six-figure Airbnb business in under two years. She talks about the low point in her life at age 34, triggered by feeling unfulfilled in her work, and the path she took to upturning her life to find her true calling.
Quitting her waitressing job and embarking on a time of travel and soul-searching, Suzie had a chance encounter with a couple who were funding their own travels through a successful Airbnb rental. Their advice sparked her interest in the business model, which was fairly unheard of a decade ago. Suzie’s intuition drew her to spring into action and list her own rented apartment on the platform, which was an instant and surprising success.
Suzie quickly replaced her income with her new business venture, and today she shares how her beliefs around money soon began to change. We discuss how our upbringing can often influence the way we think about our finances, and Suzie talks about eventually trusting her own inner knowing over the nay-saying advice of her family. We discuss rejecting our own limiting self-beliefs in order to unlock the potential that lies within each of us.
Suzie’s success with her first Airbnb venture eventually led her to create multiple income streams, which now sees her living a life of limitless possibilities and financial freedom. She attributes her incredible accomplishments to the power of manifestation, and her consistent practice of calling her desires into being. We discuss the role astrology plays in both our lives, and how approaching it through a playful lens brings so much joy and inspiration to our business endeavours.
The transformation Suzie has experienced in her business and personal life is such an awe-inspiring testament to the power of intuition, unwavering belief and the practice of manifestation. If you’re looking to break free from your own limitations and embrace new possibilities for your life and business, then you won’t want to miss this episode!
Enjoy!
LINKS:
CHANI astrology app
Personal branding and marketing summit
Connect with Suzie:
Website: https://suzieagelopoulos.com/
Instagram: @suzieaofficial
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Decision making in business is crucial. As leaders, it’s so important for us to be able to make decisions not only for ourselves but also for our team and our clients in order to create a sense of trust. When we are strong in our decision making, we cultivate more safety for those around us, knowing that we are committed and back ourselves in our decisions.
I recently announced my decision to close down Swift Mind. Little did I know that it would spark so much curiosity about my decision making process! I was blown away by the questions and feedback from our amazing community so this episode is dedicated to those questions, diving deep into my decision making strategy, and sharing insights on the psychology behind it all.
In this episode, I talk about the thin line between feeling stuck and embracing the liminal space. Feeling stuck holds us back, while the liminal space invites us to stay open to what's next without forcing decisions. By identifying where you stand, you can take the right steps to move forward consciously. I also talk about decision parking and how this practical strategy helps to get me out of overwhelm when I’m faced with multiple decisions.
Another thing that really helps me in my decision making process is asking myself three questions to determine what is right for me and bringing awareness to my motivation. I share those questions with you today and examples of what this looks like in the context of my decision to close Swift Mind and also some examples from my clients.
I dive deeper into understanding what serves your highest self, the difference between making decisions out of love versus fear and knowing the way in which you feel what is authentic for you.
It’s so valuable to understand that we aren't always meant to have every single answer about our lives at any given moment. Sometimes it’s about learning to navigate the unknown and trusting that the universe is working with us. Whether you're facing a crossroads, juggling multiple choices, or simply wondering how to find your way in the unknown, I know you’re going to get so much value from this conversation today.
LINKS:
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today I’m joined by the incredible Jill Stanton, creator of Millionaire Girls Club, to chat all about finding alignment, knowing your unique design and the key to creating sustainability in your online business.
As co-creator of the hugely successful coaching platform Screw The Nine To Five, Jill was very much someone I looked up to when I was starting my own business. Her accomplishments as a leader in the early days of the online coaching world were incredibly inspiring, and she continues to impress with her numerous achievements in her current coaching business.
With Millionaire Girls Club, Jill curates and hosts lavish retreats for women entrepreneurs, who are making over one million and look to surround themselves with others who match their energy and ambition for life.
We hear about Jill’s decision to transition out of the business she founded with her husband and embark on the journey of building a platform that supports passionate, growth-minded women to achieve their dreams.
While the idea for Millionaire Girls Club hit her like lightning, Jill’s path to bringing it into reality wasn’t a smooth one. She shares how damaging relationships and encounters with women in the past had her doubting whether she was the one to execute the vision. Jill initially shied away from following through with her dream, shrouded in fear around showing up and holding space for powerful women.
However, when she could no longer ignore the call of her vision, Jill stepped out in faith and took action to bring it to life. She shares how the first retreat she hosted opened her up to effortless healing and an instant alignment in her being. We discuss the importance of finding true connection to ourselves in our work, and how our strengths will be catered to when we find that true alignment.
Jill shares her insight on the changing online coaching landscape, and the key to staying on your game in order to rise above the noise. We discuss the idea of being agile in order to continue showing up and succeeding during the hardships we inevitably face in business.
We discuss the daunting process of making decisions that are in line with our values, even when it fails to make sense to others or causes them upset. Jill shares her own experiences of closing down programs in her former business, and how staying true to her own intuition helped her push through the guilt.
Our conversation is incredibly enlightening for anyone wanting to learn the key to expansion in business, cultivating the resilience to keep pushing forward and leading in a way that is aligned with their true self.
Enjoy!
LINKS:
Connect with Jill:
Instagram: @themillionairegirlsclub
Website: https://www.millionairegirlsclub.com/
Swiftmind Scaled Waitlist
Check out The Launch Files here!
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, I’m making a big announcement that holds mixed feelings for me. While I'm confident in the decision I’ve made for my business, it's one that is bittersweet and may come as a surprise. Today I’m sharing why I’ve decided to close one of my masterminds for the foreseeable future.
This decision definitely wasn’t planned for this year, and while it felt like a big (and not to mention crazy) move, I knew as soon as the idea crossed my mind that there was no turning back. I’ve always been incredibly decisive and known to follow my intuition, and it was no different this time around.
I share my reasoning behind closing down this specific mastermind, which centres around creating space to expand my teaching within the business. I also talk about how reducing the number of masterminds I oversee allows me to engage more deeply with each coaching client.
Making this decision wasn’t easy, and there were of course a few tears when it came to first saying it out loud. However, I run through the different pros and cons that helped me follow through on my conclusion, and talk about taking risks to allow further growth and support the longevity of my business.
I explain the restructure and renaming of my other mastermind programs, and if you’ve been hoping to work with me, I encourage you to sign up to the waitlist for my final coaching spots. Otherwise, you can DM me on Instagram to find out more about what I’ve discussed in this episode.
I operate as a teacher and coach who is very much in the arena, and I hope that as I lead by example, you’ll be reminded that you too get to choose what you do with your business in any given season.
Closing out one era isn’t the end; it’s all about paving the way for a new and better one ahead. So here’s to embracing change, doing things your way and continuing to shine on!
LINKS:
Swiftmind Scaled Waitlist
Check out The Launch Files here!
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I'm excited to take you behind the scenes today to chat about how I've set up my seasons of business in 2023. I love sharing these types of episodes with you because I know how much I enjoy listening to behind-the-scenes insights from other entrepreneurs. It's fascinating to see how we all live, work, and plan in our businesses. So, get ready for some valuable tips on planning strategically and finding that perfect balance between growth and rest.
I've found that dividing my year into three distinct seasons works wonders for avoiding burnout and staying focused on my goals. In this episode, I go into detail about these three seasons which centre around growth and launch, delivery and rest.
My growth and launch season is when I'm all about bringing new clients into the business. During this period, I'm fueled by creativity and have somewhat of a push energy to really push the needle forward. I share exactly what this looks like in my business in terms of when I structure these seasons and how they flow really well with my Mastermind model.
Following these launch periods, I shift gears to prioritise client support and delivery. This period is somewhat of a maintenance mode, ensuring that my clients are supported in the best way possible. I talk about how this period is during the winter months for me, enabling me to really nestle into those cosy vibes.
Throughout the year, I place a lot of importance on rest and rejuvenation, which means that I schedule proper holiday periods where I'm completely off calls to recharge and disconnect. I also have rest pockets during my call-free weeks where I can avoid Zoom fatigue and give myself that extra downtime. This is such an important piece in terms of understanding what I need to avoid burnout and really be able to give my best to my clients.
In this conversation, I also share how I anchor my Masterminds during certain parts of the year and strategically create space to be able to flow with my energy and creativity around other launches. I also talk about constantly looking three to six months ahead to create a sustainable business strategy.
I hope you find this episode really helpful and that it provides you with a structure that you could take into your own business in a way that supports you.
LINKS:
Check out The Launch Files here!
Join the waitlist for Swiftmind and 6 Figure Circle here!
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
If there's anything that piques my interest, it's the buzz and excitement surrounding a standout brand. Being someone with a deep-seated passion for marketing, I can't help but dive into the strategies that businesses employ to make a splash. And believe me, the recent Barbie movie campaign has been one thrilling ride to observe!
In this episode, I’m drawing back the curtain on the spectacular marketing strategies employed in this campaign. And, I'm shining a light on how you can seamlessly apply these learnings to your own brand. You'll get the inside scoop on harnessing the power of pre-sale, creating enthralling content, forming cross-collaborations, and ensuring inclusivity is at the heart of your marketing efforts.
One stellar strategy the Barbie marketers have absolutely perfected is the pre-sale phase. They meticulously focused on touch points that appealed to their ideal client, knowing well that successful sales often start long before the product hits the shelves. The potency of pre-sale engagement isn't something to overlook!
But that's not all. Barbie marketers had an in-depth understanding of their target audience and knew exactly how to resonate with them. They used memes to hilarious effect throughout their campaign. Drawing from this success, I encourage you to explore how you can incorporate light-hearted, engaging content in your marketing blueprint.
And let's not forget the clever use of influencer marketing in the Barbie campaign. While it's true that not everyone has the budget for big influencer partnerships, there’s immense value in establishing mutually beneficial relationships with non-competing brands that cater to a similar audience as yours.
What truly set the Barbie campaign apart, however, was its brilliant embodiment of inclusivity. The excitement they stirred up resonated with a diverse audience and conveyed a powerful sense of acceptance and belonging. It serves as a beautiful reminder to consistently reflect on how inclusive our own brands are.
I truly hope you enjoy this blend of fun and strategic exploration in today's episode. Here's to unearthing valuable insights that you can incorporate into your own marketing endeavours! Happy listening!
LINKS:
Check out The Launch Files here!
Join the waitlist for Swiftmind and 6 Figure Circle here!
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m taking you behind the scenes today to unpack some of the crucial elements that led to my recent $145k launch of The Mastermind Model. It might come as a surprise that I still use a traditional launch method in my business and in this episode, I share why I believe this works so well and take you through key aspects of my methodology for a successful online launch.
With rapid changes occurring in the online space, a natural response is to think you need to burn everything down to the ground and start again. But the real solution is to double down on the things that are most important.
Today I’m taking you through the various phases of my online launch, being ideation, pre-pre-launch, pre-launch, early bird, and full cart open period. Although this process might seem conventional, it provides a grounding framework that has yielded results time and time again. You don’t have to reinvent the wheel! By taking a systematic approach, you’re able to demonstrate your credibility, expertise and authority to build trust with your audience, which means more sales.
In this economic landscape, people are more discerning about their buying decisions, which is why it’s absolutely essential to get your messaging right. The 'pre pre-launch' phase of my launch strategy highlights the importance of this. During this phase, I communicate across my socials and entire content to speak to the problem that I'm addressing in my upcoming offer. When it comes to a successful launch, focusing on the right problem and effectively communicating that to your audience is far more crucial than just increasing your visibility.
The surprising element of my $145k product launch lies not in groundbreaking innovation but in the refinement and strategic application of traditional methods. I emphasise the importance of understanding what works, tweaking where necessary, and having a process that guides you through from ideation to cart closed.
LINKS:
Previous episode mentioned:
Here's How I Live Launch Without The Stress
Check out The Launch Files here!
Join the waitlist for Swiftmind and 6 Figure Circle here!
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m continuing our theme of all things launching today and in this episode, I’m sharing 3 pre-launch secrets that you can use to supercharge your next launch. As always, I’m keeping it really practical so that you can come away from this episode with tangible strategies to implement straight away.
First and foremost, I want to emphasise the importance of the pre-launch phase. This is the period before cart open where you focus on speaking to the problem that your ideal client most has and seeding value where you solve micro problems for your community. In this episode, I talk about how to guide your audience through this important pre-launch phase in order to set the scene for an easeful launch.
In today's online space, it's crucial to provide valuable content for free - not just the “what” but the “how”. By offering content that helps your audience solve a problem, you demonstrate your expertise, authority, credibility, and trustworthiness as an expert in your field. I talk about how giving away valuable content not only builds your authority but also attracts potential clients who are more likely to invest in your paid offerings.
Building relationships with your audience is crucial during the pre-launch period. Engage with your community, have conversations, and invite them to participate in your free offerings. By nurturing these relationships early on, you create a warm audience that is more receptive to your paid offerings.
It’s also so important to focus on the right messaging during the pre-launch phase. This ensures that your content resonates with your audience and addresses their specific needs. By tailoring your messaging to the problem your program solves, you create a clear and compelling path for your audience to follow. This clarity increases the chances of conversion and creates a seamless transition from the pre-launch to the launch phase.
Stay tuned toward the end of the episode where I introduce my new program, "The Launch Files," which is something I’m super excited to share with you. Make sure you take notes on this one as there is so much value for you here today. Happy launching!
LINKS:
Join the waitlist for Swiftmind and 6 Figure Circle here!
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Live launching is a powerful strategy that has the potential to bring in substantial client revenue, as well as create a wildly successful outcome for your launch. However, it can also be a source of stress and overwhelm, if not approached in the right way for you. In this episode, I share with you my approach to live launching that creates sustainability and avoids unnecessary stress.
Firstly, I talk about what I don't do when it comes to live launching. Following the traditional live launch methodology of short, intense periods can be really dysregulating. This is especially true for those of us with priorities like parenting and attempting a healthy work-life balance. I run through the longer launch period that I personally opt for and how it gives me more time to connect with my audience, provide value and make sales without feeling rushed or overwhelmed.
In addition to the longer launch period, I also follow a three-phased approach to selling my programs, and break it down to explain how I:
- Pre-sell outside of cart open periods
- Sell to existing clients prior to the public
- Sell to new clients through the official cart open period
We’re living in a time of uncertainty, and people tend to need more time to make purchasing decisions. I encourage you not to be put off by this, but rather embrace the extended launch period. You’ll find that clients can engage with your content, ask questions and overcome any hesitations they may have with investing in you.
At the end of the day, launching is not a one-size-fits-all process. It’s crucial that you find an approach that feels authentic and aligned with your values. This will create the sustainability that is vital for not only the long-term success of your business, but will ultimately lead to better outcomes for your launch.
It’s time to let go of what doesn’t serve you and do things on your own terms. So join me today to learn the steps you can take towards a better launch experience for both you and your clients, and get the results you truly desire.
LINKS:
Join the waitlist for Swiftmind and 6 Figure Circle here!
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today I’m sharing four magic questions to ask yourself during your next launch, or any time you’re selling so that you can connect more authentically with your audience, understand their needs on a deeper level and ultimately, generate more sales and fill up your programs.
In this episode, I’m taking you beyond the standard data analysis and going a layer deeper to explore the qualitative, the anecdotal, and the conversations you're having with potential clients. Asking these questions will give you a wealth of information, putting you at a massive advantage the next time you launch or sell anything.
Join me as I take you through these four questions, explaining why each one is so crucial to understanding your client base better and making sure your offers are exactly what your audience needs. We'll explore why people are buying, when they're making the purchase, and the questions they're asking about your offer. You'll learn how to use this information to tweak your messaging, highlight the strengths of your program, and generate more sales.
Whether you're in the thick of a launch or preparing for your next one, this episode is jam packed with insights that will help you uplevel your sales process and your entire offer suite. Let's turn that launch dread into launch excitement together!
LINKS:
Join the waitlist for Swiftmind and 6 Figure Circle here!
Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In a time where there are more people in the online space than ever before, the biggest thing making a difference for people who are creating epic success is that they’re messaging themselves really clearly. And while strategy is vital, mindset is just as important.
In this episode, I share with you the key mindset secrets that will help you write the kind of client-attracting copy that makes people want to work with you.
I often see people regurgitating online what they hear others speaking on. And while I do recommend speaking to things that are topical so that you’re a part of the conversation, I also believe it should be done in your own unique voice.
The key to this is first getting sold on yourself. Once you believe that your offer is the best, it carries through in absolutely everything you do. That kind of conviction shows people they can trust you, and that you’re someone safe for them to invest in.
I talk about the importance of embracing your uniqueness and recognising the skills and expertise that makes you stand out. I encourage you to ask yourself questions to help you get clear on your own value. Why am I the person my clients need to work with? What do I specifically have to offer?
When you focus on how you’re able to serve your clients, you’ll understand what you want people to know about you. This helps you create the kind of unwavering messaging that attracts people aligned with you and your vision.
Creating powerful copy that truly conveys who are you are and what you offer can be a daunting task. However, once you discover your core values and recognise your own distinct strengths, this task can become an effortless way to promote what you do.
I hope today’s episode really supports you in finding your own unique voice and in turn, creating the messaging that will attract your ideal clients to your business.
LINKS:
Join the waitlist for Swiftmind and 6 Figure Circle here!
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Creating a successful business that generates a consistent income is a dream for many business owners, but one that requires a lot of hard work, commitment and strategy. Today I’m taking you behind the scenes in my business to look at the ins and outs of how I create consistent $100K cash months.
I believe that success does not have to look a certain way, and having a 7 figure business won’t suit everyone in terms of what they want in life. However, for those looking to achieve this level of success, I share the mindset of generating consistent monthly revenue in my own business. I talk through expenses, profit distribution and the different strategies I adopt to achieve my goals and create the life that I desire.
I discuss the importance of big picture consistency, and how being organised, having a plan and showing up for your business as a leader is key in seeing the results you’re aiming for.
Having the type of business that generates a 100K-a-month income means that we must learn how to hold the responsibility that comes with it. Understanding the privilege of serving others and how we are required to level up means we’re able to follow through on what we commit to delivering.
I take you through my marketing method, comprised of mindset, marketing and strategy. I believe when implemented everyday in your business, these three key components will drive you to execute the vision for your business and set you on the trajectory of success.
While I absolutely love my business and the life it allows me to lead, I know what’s important to me outside of the work I do. I share my motives around creating financial security in my personal life, and how my outlook on the business has changed from focusing on profit, to striving for sustainability.
My aim for today’s episode is to be really transparent with you, so that you can hopefully take away some key principles and strategies that will help you achieve whatever goals you have for your own business and life.
LINKS:
Previous episode mentioned: A Current Day In The Life As A 7 Figure Business Owner
Launch secrets: https://ellieswift.com/launchsecretscoming
Join the waitlist for Swiftmind and 6 Figure Circle here!
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
If you feel any level of pressure to run your business a certain way, I want to encourage you today that you get to do business YOUR way. It’s easy to think we have to outsource everything in order for our business to scale but that’s just not true. Today I’m taking you through 7 things I’ve always done and continue to do right now in my 7 figure business.
Everything I do in my business is intentional and serves a purpose. In this episode, I share why I continue to take on certain roles in my business instead of outsourcing them and how this impacts the way we do things at Swift Ventures.
I have an incredible team around me, but the ideation of our programs, business model, curriculum and methods always start with me. I share why I think this is so important and talk about other areas I drive such as thought leadership, my offer suite strategy and being the CEO of my own business.
Sales is something a lot of people outsource but I’ve chosen to keep this as something that I do in my business because I enjoy it, I’m good at it and it works so well for the business. I also love being the lead coach and how this enables me to do my best work.
Whatever business model you have, you get to do it in a way that serves both you, your clients and your business. I hope you find this episode interesting and inspiring to know that you have the power to choose the way in which you run your business. You don’t have to do it anyone else’s way.
LINKS:
Launch secrets: https://ellieswift.com/launchsecretscoming
Join the waitlist for Swiftmind and 6 Figure Circle here!
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s always really inspiring and motivating to hear how other people map out their days and it can be so useful to hear about the little rituals and habits other entrepreneurs build into their days. So today I’m sharing with you what a day in my life looks like as a seven figure business owner.
In this episode, I share an overview of the season I’m in right now, both in life and business, and how this season flows through to impact my monthly and weekly schedules. I talk about how I prepare for each week on a Sunday and how I set Mondays aside as CEO days for strategy work, curriculum and content creation. I also make sure I have call free days and weeks to make space for rest, other projects and deeper strategy work, which is something I love to focus on.
I’ve been following this schedule for over a year now and it works incredibly well for me. I love the structure that it brings to my days and weeks and I certainly attribute this structure to the fact that I don’t burn out in my business.
Join me today as I share what my day looks like from morning to night, and the rituals that help me start each day feeling switched on and ready to do my best work. Even if you’re not a big morning person like me, I hope this episode inspires you to find your own way of doing things that helps you run your business in a sustainable, productive and joyful way.
LINKS:
Previous episode mentioned:
Life update Post Launch + How We Manifested Our New Dream Home
The 4 Cs I Focus On Every Day In My Business
Launch secrets: https://ellieswift.com/launchsecretscoming
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve never met a business owner who has it all together and isn’t navigating something challenging in their personal life. With so much of our lives online, it’s easy to look at other people and think that their lives are easy, but there is always more going on behind the scenes.
The last two years for me have been the biggest by far, but also the most wonderful in my business. We will all face challenges in life but I want to encourage you today that you can experience a really great business, even while you’re navigating hard things on the personal front.
Today I’m sharing three things I do during those difficult times that really allow me to show up authentically in my business. I talk about compartmentalising and how I do this in a way to serve me on a personal and professional level. We all have so many components of our lives where we want to be the best we can be, but our success doesn’t have to be universal across all those areas for us to feel successful. I share how this relates to having a CEO mindset and not allowing my feelings to run my business.
During those challenging seasons, it’s so important to fully lean into your support system. I talk about the ways I allow my life to be supported by those close to me and what this looks like in my business as well. From experience with my clients, I can honestly say that those who allow me to get to know them on a deeper level are the ones who see the best results.
If you’re going through a season where things are a bit all over the place on the personal front, it doesn’t mean that your business has to fall apart. I encourage you to really lean into the support around you. Make sure you take the time to properly process what’s going on and don’t put pressure on yourself to have it all together in every single area of your life. I hope you find some takeaways in this episode to support you in whatever might be going on in your life today.
LINKS:
Launch secrets: https://ellieswift.com/launchsecretscoming
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
When it came to sharing with my clients about my recent program launch, one of the main questions that came up was related to the mindset piece. Today I’m excited to share with you the thought process and energetics that contributed to my holding a successful $145K launch, and how you can implement these ideas in your own business journey.
In this episode, I talk through some of the main mindset challenges that came up for me during this space. Who am I to own this space? Am I making a smart financial decision? Why is no one buying today?
It’s easy for questions like these to create negative thought spirals, and our inner critics can often wreak havoc during times of doubt. They say we’re not smart enough, not qualified enough or that we aren’t truly the thought leaders we know ourselves to be.
I talk about the uncertainty I had around creating my new program when it looked like nobody else was entering that specific space. I share what I did to overcome the thought loop that made me question my own ideas, such as:
- Letting the facts and evidence remind me that my idea was founded on innovation, and that I really was equipped to deliver it
- Trusting the data when it came to making a significant financial investment, and backing myself to take the risk
- Taking strategic steps to stay mentally above water during periods of slower sales.
While it’s easy to feel alone when you’re struggling with negative self-talk, moving through it strategically will give you the kind of entrepreneurial resilience that supports you in bouncing back from set-backs quicker than before.
I share with you how I adopted an abundant mindset when it came to manifesting, and trusted what was going to be true for me. I also share details about my up-and-coming audio program where I dive even deeper into my methods, knowing that it will massively support you in your strategic and creative process.
I hope today’s episode inspires and encourages you to embrace the energetic process of shedding the mindset of scarcity and calling in the abundance you most desire.
LINKS:
Launch secrets: https://ellieswift.com/launchsecretscoming
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
There’s a lot of conflicting information in the online space about how to create successful program launches. So as someone who has consistent six and multi six figure launches, I really wanted to share my own perspective on how to see the best possible results when launching a new offering.
As creative people, it’s important for us to follow our inspiration and work with that creative flow of expression. It's also vital to recognise the value in planning, and I believe the number one reason I see the amazing results that I do comes down to creating a solid plan.
In this episode I run you through my own process of creating a launch, from ideation to execution, and encourage you to implement some practical strategies in your own business.
While the thought of sitting down and formulating a solid strategy can be overwhelming, it’s in fact the approach that will save you the most time and energy in the long run. Today I give you permission to organise to plan your calendar for months ahead, knowing that you are far more likely to bring to life what it is you want if you operate from a place of strategy and organisation.
I talk about the approach I took in creating a clear launch runway that allowed me to work backwards from the end goal I had in mind. Having clarity on your overall objective is key, and will support you to consider what steps to take that will lead people to your offering.
Inevitably, there are moments of stress during a launch that make it difficult to create. I run you through my process of mapping out my content arc, and how this supported me to get clear on my messaging and let the creative process naturally unfold. Knowing your overall themes will give you the structure you need to push through creative blocks and find your voice.
In my view, it’s better to have a plan and change it than to have no plan at all. And to manifest anything in life, you need to be able to both call in and be really clear on what it is you're wanting to create.
I hope today’s episode really helps you to get clear on the vision you have for your next launch, and knowing that by really thinking ahead, you’ll be giving yourself far more opportunity to create the success you want to see.
LINKS:
Launch secrets: https://ellieswift.com/launchsecretscoming
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
During the launch of my new mastermind and a coinciding house move, I’m happy to report that I did not burn out. And I say that with an element of surprise, given that burnout is an all too familiar narrative in the online space. However, becoming exhausted and overwhelmed during a launch doesn’t have to be your reality, and today I share how I ran a $145K launch without burning out.
There’s a common view that launching can lead to a lot of stress and overwhelm, and that we may need months to be able to recover. However with positive changes in processes and ways of being, this doesn’t have to be the case. Today I share with you three key strategies that really supported my wellbeing during my launch and helped me maintain a consistent level of energy.
I talk about the non-negotiables I prioritised such as sleep and healthy eating, and share the ways I regulated my nervous system in moments of stress. While I discuss the certain people, systems and resources that supported me during this time, I also acknowledge that life looks different for each person, and encourage you to look for ways you can ensure you’re supported in your own unique journey.
I run through how I planned my days, knowing what works best for me and when my energy is highest. When are you the most focused? What type of work suits you best and at which time of day? It’s important to understand what makes you tick so that whatever the task, you can operate at your very best.
There’s no superwoman story behind my launch, and it’s not about pushing yourself past the limit in order to succeed. Working out your daily rhythms and creating healthy, practical habits are key to really being able to show up the way you want to.
So if you've got a launch coming up or a big season of business ahead, I hope this episode gives you some valuable insight and helpful strategies so that you feel supported along the way on all sides.
Previous episode mentioned: Life update Post Launch + How We Manifested Our New Dream Home
Launch secrets: https://ellieswift.com/launchsecretscoming
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Some big things have been happening in my world, and today I wanted to check in and talk a little bit about what’s been happening over here. I fill you in on the super successful launch of my new program, The Mastermind Model, and share the wild ride that was manifesting our new dream home.
Five or six years ago, I was starting this business from the dining room table of our one-bedroom tiny apartment. Today, I’m coming at you from a large office space within an incredible house that’s quite honestly my dream home. I share the process of how my husband and I tapped into all our manifestation tools, and encourage you to see the possibility and potential for amazing opportunities in your own life.
I talk about getting clarity around what you really want, and how stepping out to put things in motion can facilitate that deep understanding. I also discuss trusting your own intuition when it comes to making a change, and taking action when you feel like something in your life may be misaligned.
I share the different challenges that came with buying our new home, and the risks we took despite others calling us crazy.
When it comes to the process of manifesting, things aren’t going to necessarily always work out the way you hope. You may need to take a risk or do something you didn’t expect. But being willing to do the uncomfortable things, knowing that it’s all part of the process, will help you bring to life the things that you’re wanting.
Whether you’re calling in your dream home or manifesting something in your business, I hope you’re encouraged to take the learnings in this episode and apply them to your own manifestation journey.
LINKS:
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve been talking on the topic of masterminds recently and with my brand new program, The Mastermind Model, in its final cart open stages, I really wanted to speak to you today about the one difference that creates a profitable mastermind.
This is a super tangible episode that will leave you with actionable steps you can use in your masterminds immediately, all centred around the idea of prioritising client retention.
A lot of online business owners feel the pressure of constantly having to attract new clients. In order to gain new clients, you need to spend more time and resources on marketing, selling and making sure your systems and processes are in place to accommodate new clients.
So in this episode, I’m talking about the benefits of focusing on client retention. This means that your priority is focusing on having repeat signups and extending the life of your existing customers who already know, like and trust you.
I share some of the reasons why focusing on client retention is the ONE difference that will help you create a profitable mastermind. Prioritising client retention saves time, money and resources and I share exactly how I go about doing this in my business. I also speak about when to have conversations with your clients and understanding the customer journey that you’re taking your clients through.
I know you’re going to gain so much value from this episode today. Enjoy!
LINKS:
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
My mastermind offerings have changed quite significantly over the years. We are constantly looking for ways to upgrade our masterminds and create a more valuable experience to serve our clients in the most supportive way.
As a marketing coach, I believe that marketing is the most important thing to build and grow your business, but truly the best marketing is having an incredible product. When you create and know how to deliver an exceptional experience for your clients, you develop incredible credibility in your market.
In this episode, I’m diving into why the structure in your mastermind matters and how this has impacted my business. I share examples of how we have created a better mastermind experience by upgrading our communication platform and the process around setting 90 day goals for our clients.
A mastermind is an experience that is designed to help your clients get the best possible results. When you prioritise your clients, you as the business owner will also reap the benefits.
As someone who truly cares about seeing your clients reach their goals and have amazing success, focusing your energy and attention on creating a great experience is what will truly make your business stand out.
LINKS:
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve been having a lot of conversations lately around the topic of how to hold space for groups of people in masterminds. The environment of a group mastermind is so different to that of the private coaching space so today I’m sharing some specific strategies and examples from my business which will help support you in running your own group calls.
In this episode, I take you through three specific things to keep in mind when running your group mastermind calls. The first is managing your energy and how your role as a coach is to remain impartial. This allows you to look at things from a clear vantage point and support your clients from that place. I share some practical strategies on how to manage your own energy before and after calls so you can hold space from a grounded place.
I also discuss the importance of knowing your limit on calls and understanding what structure works for you. When you are clear on what your calls look like and you have boundaries around how you run those calls, it's going to be so much easier for you to hold space for everyone.
A clear structure really supports the group mastermind container and I talk about articulating your structure to your clients repeatedly and consistently so they know exactly how they can show up on calls.
Finally I share with you some exciting details about my brand new body of work, The Mastermind Model, which I’m so thrilled about. Stay tuned to the end of the episode as I dive into what you can expect from this amazing program.
LINKS:
Connect with Ellie:
Join me in The Mastermind Model here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Last week I shared with you some of the key successes when it comes to running masterminds and today, I run through some of the biggest mistakes that I often see. I also get personal and share mistakes I’ve made myself when running my first masterminds, and the lessons I’ve learnt along the way.
It’s such an exciting adventure to create your own mastermind and we want to do the best possible job at creating an incredible experience for our clients. However, we often strive a little too much to over-deliver. Don’t get me wrong - I’m all for delivering immense value to clients in any kind of experience. However, packing too many things into your mastermind is going to leave your clients exhausted and unsure where to spend their time and attention.
I talk through my own experience with over-delivering and invite you to think about the experience you’re creating. What will help get your client the best results?
As high performers, we often struggle to accept when things go wrong. I personally would beat myself up when things didn’t go to plan. But adopting a mindset of knowing that there are some things you just can’t control will give you the confidence to push through challenges and do your best to improve the things you can control.
Running a mastermind requires being organised and a certain amount of pre-planning. Does it mean you have to have everything completely mapped out before you start? Absolutely not - I give some practical advice around prepping for your mastermind, and encourage you to begin thinking about the systems and processes you need to set up and run it.
I know exactly what it feels like to just be a number within a mastermind - not feeling cared for or really supported as a client. I would never wish for my clients to feel this way, and I know you wouldn’t either. I speak about creating an experience that starts and ends with you caring about the human, and how this will have people coming back to learn from you and continue to invest in you.
I hope the advice in today’s episode will give you so much clarity around what it takes - and what you should avoid - to start the journey of creating your own successful mastermind.
LINKS:
3 Day Training Mastermind
Connect with Ellie:
Sign up for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve been running masterminds for four years now, and the majority of my work days are spent in mastermind delivery, selling and creation. Having also built a seven figure mastermind model, I wanted to share with you the key successes to running masterminds that I encourage you to implement when creating your own.
Today is Part 1 of this conversation, where I run through five key steps you can take to achieve the best possible outcome. While there are so many things I could say about creating success in your masterminds, I’ve narrowed it down to the ones I know will really help you create incredible results for both you and your clients.
The online space continues to expand and evolve, and we’ve seen many shifts in this growing market. As things change, we see that people are really looking at what it means to invest their time and money in the growth of their businesses.
I explain why focusing on exceptional service delivery is vital in creating something that’s scalable and encourages the client to resign again and again.
I dive into ideas around:
- Creating a really clear onboarding experience
- Understanding your role as both facilitator and coach
- Know your ascension strategy for your clients
- Considering the 1% difference
- Setting clear boundaries and empowering your clients’ self-responsibility
My hope is that you feel supported to implement these strategies that I know will help you create a truly amazing experience for both you and your clients.
LINKS:
3 Day Training Mastermind
Connect with Ellie:
Sign up for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The mastermind is such an incredible way to support your client’s journey into scaling their business, and I get asked so many questions around this experience. In today’s episode, I dive into the number one question you should ask yourself when creating a mastermind. I share my answers based on my incredible experiences with my own masterminds over the years.
When it comes to creating a mastermind, it’s so important to be clear on what your objective is. While there are a lot of masterminds out there, if differentiating yourself is being prioritised over what your clients really need, then you may be starting off on the wrong foot.
I believe that asking yourself how you can get your clients get the best possible results is the most important goal and the best way to sell your mastermind long-term. Amazing results will have your clients share testimonials and choose to stay on again and again.
Today I expand on the importance of prioritising your clients’ success and share 3 tips that you can use to drill down a little further on this objective.
I talk about determining what your process is to facilitate the best result for your clients. What kind of support will you provide? What touchpoints do you have for your clients to check in with you? How much content are you providing to meet your clients where they’re at?
I share my thoughts on fleshing out the components that will bring you clarity and support you to build an experience that is really results driven.
Once you have gotten clear on your processes, you can then begin to focus on what’s really going to make your mastermind stand out. What’s your signature framework? What is your unique methodology?
My hope is that you feel supported to dig deep and create an incredible mastermind experience that will not only elevate your clients’ businesses, but will see them coming back time and time again.
LINKS:
Previous episode mentioned: 3 Reasons to Create A Signature Framework In Your Business
Connect with Ellie:
Sign up for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I am so excited to introduce you to my friend and client, Sarah Rusbatch. Sarah is a certified women's health and wellbeing coach, an accredited grey area drinking coach and keynote speaker. Today Sarah shares her journey of quitting alcohol and how this led to building a multi 6 figure business.
Sarah has been featured extensively in media such as The ABC, Mama Mia, Channel Nine, Red Magazine and more. She shares her journey to sobriety and the impact of alcohol on mental health to global audiences.
As we all know, drinking alcohol is highly addictive and often goes from being something fun to serving as a crutch. Whether we identify as being alcoholic or we just struggle to moderate, changing our drinking habits can have the most amazing effect on our performance as business owners.
After developing what she describes as a dysfunctional relationship with alcohol, Sarah made the decision to remove alcohol from her life in early 2019 and has never looked back. She now works with women across the globe, guiding them from feeling lost, stuck and out of control to living healthier and happier lives.
Sarah shares her own experience of turning to alcohol during a lack of connection and fulfilment in her business. She describes how she gave up her problematic relationship with alcohol and the success she has seen from doing so. She also explains her approach to guiding her clients in their journey to sobriety.
We speak about how vulnerability and transparency are vital for connection and growth in business, and how sharing our stories without shame can inspire others to share theirs.
I absolutely love the honesty and relatability Sarah shared in our conversation. If you are struggling to manage stress without alcohol, my hope for today’s episode is that you feel supported to find healthy strategies to cope and bring back joy to your life.
LINKS:
3 Day Training Mastermind
30 Day Alcohol Free Challenge
Connect with Sarah:
Instagram:@sarahrusbatch
Facebook:The Women's Wellbeing Collective
Website:www.sarahrusbatch.com
Connect with Ellie:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
We know that buyer behaviour has changed a lot this year. People generally take longer to buy and we’re seeing a much longer purchasing window. This can be really disheartening for business owners, and I’ve seen many adopt the belief that their clients aren’t buying from them in 2023.
With high inflation occurring globally, there can be a lot of fear around buyer behaviour. My stance around this is not one of fear, but rather viewing it as an opportunity to build a sustainable business that can withstand different economic seasons.
Today I share with you a few different strategies that you can use to support your clients in their buying journey. I talk about creating multiple touchpoints for people to get to know you and build a relationship of trust with you.
I believe that lengthening the time you spend with your potential client can be powerful in holding their attention and inspiring them to buy from you.
Nurturing your potential client through the sales process provides a gateway for you to find out more about what they want. Then, you can offer up the answers and solutions they need.
If you’re experiencing any type of client drought right now, I believe this episode will really support you to create some powerful ways to connect with your future clients.
What are some steps you can take to guide your potential clients to buy from you in 2023?
LINKS:
The Mastermind Launch Playbook
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Chat GPT is an AI tool that really exploded across the internet last year during the Christmas/New Year period and has now taken the world by storm.
There seem to be many differing opinions and conversations around it – is it a good thing? Is it helpful or not? Is it going to take away jobs? My view is that it’s here, and we may as well get good at using it.
Like with anything, the best way we can adapt, grow and evolve is to embrace it, use it and see how it can support us in our business.
I’ve personally found it a really powerful tool for my own business, where it’s helping me bounce ideas and marry them together. I use it as a collaboration and response tool, and have found it so valuable in freeing up my time.
Today I share with you an overview of what Chat GPT actually is, a brief description of how to use it and the three ways I’m using it to support my business.
My aim for this episode is that you feel really supported to explore an extra tool that you can tap into to save time, enhance your creativity and generate some interesting ideas.
LINKS:
Chat GPT
The Mastermind Launch Playbook
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Generating monthly recurring revenue not only creates safety and grounding within our business, but it also gives us the freedom and flexibility that we as business owners are chasing.
Today I’m excited to share with you how I’ve generated over $500k in monthly recurring revenue so far in 2023. I run through the three specific things I do every year to encourage that recurring revenue.
Focusing on month-to-month can be such an unsustainable way of doing business, where you can get stuck in that loop and create a quick burnout.
I’ve seen first-hand how focusing on client retention, having a long-term mindset and looking at the bigger picture is so important when planning the year ahead. There’s a sweet spot of staying in a strong three-month plan while also being able to project ahead.
I give you insight into my mastermind model and how my intentionality around this makes me a better leader, coach and business owner.
I’m also really excited to share with you a brand new, free offering that takes you through the mindset, tools and hacks for launching my masterminds.
I hope today’s episode inspires you and gives you a new perspective on creating safety and security for the year ahead.
LINKS:
The Mastermind Launch Playbook: www.ellieswift.com/mmplaybook
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s important to have strategies in place to make sure the needle is moving forward daily in your business. Today we've got a quick and dirty episode on the four Cs that I focus on every single day within mine.
If you want to hit your head on the pillow at night feeling accomplished, then I recommend these go-to’s to focus on: Colleagues, Clients, Content & Creative Work and Cash.
I share my thoughts around prioritising my team so that they feel supported, and the importance of checking in with yourself if you don’t yet have one.
Serving your clients the best you can is powerful, and I talk about how I create an increased level of trust so that my clients feel supported and held in the space.
I believe that creating content is something that needs to be prioritised, and I share how I go about this as a core marketing activity.
Having fear around money can negatively affect your cash flow, and I encourage you to create a positive relationship with checking in daily to see how it’s flowing.
Whatever season you are in, I hope these tips will help you put some practical processes in place and effectively grow your business.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
There are many different ways to deliver for your clients within a mastermind structure. There is no guide to follow, no ‘right’ way to do things. That’s why being clear on how YOU want things to flow is key to creating a successful, cohesive journey for your clients.
Today I chat with my amazing online business manager, Nivek Harrison. Niv has been working with me for four years now, and essentially created the behind the scenes for everything within Swift Ventures masterminds.
Niv is also the CEO of Virtual Chapter, having online business managers and virtual assistants working in some of the biggest and best online businesses.
We go into detail about how we run our masterminds, including the onboarding process, client experience and the personal touches that keep clients coming back.
Centering our clients in almost every decision helps us shape the way we run these masterminds. It informs not only how our systems will look, but inspires us to always keep learning, changing and innovating as we progress.
I loved hearing Niv’s thought processes and I hope you, too, find some valuable takeaways to implement in your own business.
Connect with Nivek Harrison:
Website:https://thevirtualchapter.co/
Instagram:https://www.instagram.com/thevirtualchapter
Podcast: https://podcasts.apple.com/au/podcast/the-virtual-chapter/id1626957686
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve been getting a lot of questions from my clients lately around the topic of creating free content. It can be hard to know what to share, how much to share and where to share it.
Today, my aim is to help you feel confident in sharing your knowledge and expertise with a spirit of generosity. I talk through the mindset of abundance, and share a very specific strategy to build trust and ultimately draw people in.
While there can be resistance in giving your knowledge away for free, sharing valuable content from a place of service will cause you to stand out from the crowd and really showcase what you have to offer.
Sharing in this way will never replace the bespoke support provided by paid programs. Rather, it gives people a taste of what they can expect to receive if they decide to work with you.
I encourage you to reject the mentality of scarcity and embrace expansiveness, knowing that this mindset will support you in attracting your ideal clients.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
We’re at the start of a new year, and having moments of confusion about what you want to bring to life in 2023 is totally normal. But by getting clear on what you would really love to achieve, you can start to imagine and get excited about what’s possible for a successful year in business.
In last week’s episode, it was my aim to really support you in setting up your 2023 by sharing my planning framework to map out the year. Today, I expand on this by sharing the five core strategies my clients used to reach multi-six and seven figures in 2022.
I share with you in this episode a few examples of clients that have effectively implemented, and seen great results from expanding on these five key areas:
- Positioning yourself as a thought leader
- Launching scalable offers
- Focusing on sales and relationship building
- Increasing your capacity to hold more
- Simplifying your strategy
One of the most important things to remember is that you need to try and set yourself up with an offering that can generate monthly recurring revenue. This is so that you can feel safe in achieving a certain level of income every month, which in turn allows for those creative juices to flow into other more expansive offers.
I hope you’re able to take these strategies with you into your own business and achieve big things in 2023.
LINKS:
ellieswift.com/visionboard
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m so excited to be back with you for a brand new year and I wanted to kick off this very first episode of 2023 by taking you through my abundant and easy planning framework. While I’ve spent considerable time relaxing over the holiday season, I’ve also been using that time to plan, think creatively and cast a vision for the year ahead. And I’m sharing exactly how I do this with you today.
In this episode, I’m sharing the 4 part planning framework that I use to map out the year ahead in my business. I often see business owners missing two of the most important things when it comes to planning - strategic thinking and spending time mapping out the customer journey. It’s so important to dream, but without a strategy, the vision never really gets off the ground.
I break down the 4 stages of my planning framework; dreaming, goal setting, customer journey and calendar of offers and your marketing and sales strategy. I recommended taking notes as you listen, pausing the episode to reflect and going back again to really make sure you spend the time you need to map out your year ahead.
LINKS:
ellieswift.com/visionboard
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Welcome to the final episode of 2022! This episode takes you through the top marketing trends that I’m predicting for 2023.
I’ve been doing marketing predictions for over 10 years and I feel very confident in my predictions. I know where to look, the research I need to do, the platforms I need to be across and the news I need to be aware of. So first up, I share what I predicted for 2022 because it all came true!
I share my top five predictions for 2023, going deeper rather than wider, sharing what is relevant for my clients and community, aka you!
I take you through the importance and relevance of short videos, user-generated content and collaborations and influencer marketing, short simple messages, LinkedIn, AR (artificial reality) and 3D posting.
I know this is going to get you excited for 2023 - there is so much opportunity!
I’m also looking forward to welcoming you back in 2023 with some amazing guests lined up, tangible marketing content, amazing new programs and so much more.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
This is a very special episode where I take you through my 2022 year in review. I know that it’s a common trait of most entrepreneurs to always be looking forward, so I love to take the opportunity to reflect and celebrate.
We head back to January and review the goals I set and what I really wanted from this year. I share with you what came to life and what my highlights and low points of the year were, both business-wise and personally. Then I take you into next year and run through what I’m planning and what I want 2023 to look like.
On reflection, 2022 has been a really interesting year. I achieved some really big goals, but I also feel like not a lot shifted and changed this year in a big way, so we explore how and why that was.
The intention that I set for this year was for it to be the year of allowing and amplifying. I explain what those concepts mean to me and how I feel that I very much lived into those words. I also share what transpired for each of my goals.
Excitingly, I had the goal to achieve $1 million cash in a 12-month period and we achieved that, mid-year! Once I hit that goal, I started to look at other metrics, including more spaciousness and what this has meant for our monthly revenue. I also share why I’ve surrendered timelines around some of my goals, and how this can be a really important step in achieving your big goals sometimes.
I also share how the ways I measure success have really changed for me this year. I’ve moved to focus more on how I feel about life, the depth of my relationships and the quality of the work that I'm doing as ways to measure success
This year has had some really big highs, but it’s also had some really big lows. I open up about some personal challenges because I really want you to know that you can run a successful business and be navigating hard things at the same time.
Next year feels exciting and playful! I want to provide more offers and different marketing strategies in my business and get out of my comfort zone. Personally, I want to embrace spontaneity, saying yes and enjoying myself no matter what that looks like.
I hope this inspires you to reflect on your year and play with what it is that you want to call in and create for 2023.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The countdown is on till the end of the year and if you're anything like me, you’re likely in end of year wrap up mode. A lot of online coaches and creatives find the holiday season tricky to navigate because there’s a prevailing story that people are buying less at this time of year. But that simply isn’t true.
There’s a specific way we need to be selling at this time of year because the usual strategies we use throughout the year might not work during the festive season. But, this doesn’t mean people aren’t buying. In this episode, I’m sharing three strategies for how you can make more money online in December and January and the 3 core things I’m focusing on in my business from now until the end of the year.
Right now is the perfect time to focus on pre-selling your high ticket offers for 2023. I talk about creating an incentive for people to purchase your offers before Christmas and why your messaging needs to be very specific during this time.
I discuss why it’s important to focus your messaging on solving the problems that are most pressing to your ideal client right now and making your offers more inspirational and lighthearted.
I dive deeper into what I’m specifically focusing on at the moment in terms of what I’m selling, batch creating content and launch strategies and plans for Q1 2023.
The biggest thing I recommend right now is to keep in mind that now IS a good time to sell. With the right strategies and specific messaging, you can absolutely continue to make money online during the December and January season.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
A little heads up that the audio in this episode is of a slightly different standard than normal but I assure you the conversation is absolutely worth it.
I’m so excited to introduce you to my beautiful friend and client Emma Campbell today. Emma has worked with me in both the 1:1 and group coaching capacity and I’ve loved watching her grow her incredible 6 figure business infused with an incredible passion for purpose, all while starting her family and raising her two young children.
Emma is a Purpose and Performance coach who supports heart led visionary leaders who are ready to unlock the full potential of their teams and expand the impact of their purpose work. With over 12 years in this space and qualifications in psychology, neuroscience, business and coaching, Emma’s approach to business is holistic, combining her love for strategy, psychology and intuition to empower teams to step into their full potential.
In this episode, you’ll hear Emma’s business journey, how she started out, and how she built it to where it is now. We talk about when she was rediscovering who she was after having two babies and aligning to the fact that $10k months was her new normal. This was incredible to witness and for any mammas or mammas to be, I know this will be a real inspiration for you.
We then dive into Emma’s zone of genius to explore how you can take the purpose you have and share it with your team so that it reverberates throughout the culture of your entire business. Emma shares some really tangible ways to build confidence and trust with your team, building them up with the understanding that their role is vital. We also discuss the need to embrace the fact that your purpose shifts over time, in both business and life.
Whether you’re just starting out or your business is already hitting multi 7 figures, I know this episode is going to support you in a really amazing way. Emma’s energy is infectious and her wisdom will
LINKS:
Sign up for the waitlist for the Swiftmind here!
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Connect with Emma Campbell:
- Website:https://emmacampbell.com.au/
- Instagram:https://www.instagram.com/emma_lou_campbell/
- Podcast:SPARKED By Emma Campbell
There is a lot of noise right now about creating content and planning for 2023 and it can feel overwhelming with so many voices and strategies out there. So, today I’m sharing some really practical, applicable steps you can take to help you get clarity on your business for next year and move into 2023 feeling aligned, on purpose and stress free.
In this episode, I’m sharing 3 strategies to help you plan for a sustainable and profitable year to come. These strategies are all things that I do in my own business and teach all my clients to do and it’s an approach that will really help you remove the noise.
I talk you through how to create a sales plan for 2023 and I share two different recommendations for this depending on your income level. I also talk about how to map out your sales system, which is the specific process you’re going to use to bring clients in. It’s about getting crystal clear on how you will generate clients from the awareness stage all the way through to sale.
I also talk about considering where you might need to upskill and where you want to focus your energy. It’s easy to get shiny object syndrome, especially during the festive season with so much going on so it’s important to keep focused on your unique business and understand what it is that you need.
Now is a great time to get in that planning mindset for 2023 so that you can really switch off, unwind over the holiday period and start the new year feeling empowered and full of energy.
LINKS:
Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today I’m talking about when to sell in DMs and when to sell on calls, which is something that is somewhat of a hot topic in the online space and coaching industry at the moment.
Right now, the conversation around selling is definitely skewed more toward DM’s being the thing to do. A lot of people have the opinion that you should be selling in DM’s over sales calls any day of the week but that is simply not true. Sales calls still have a core place in business so today I’m sharing the benefits of sales via DM’s and calls and when is best to utilise each strategy.
Sales calls are great for relationship building and they allow for a connection that you just can’t access in DMs. They’re also a great place to hone your sales skills and understand your ideal client's questions and objections more intimately.
The biggest reason why people are supporting DM’s as being the way to sell is that it supports time freedom. It’s a way to run your business without having to be on sales calls, which is super appealing. It’s also great for discerning who is and isn’t your ideal client and creating an ongoing relationship. DM’s are also a great way to sell courses, low ticket offers and anything to scale. That’s not to say you can’t sell high ticket offers through DM’s. You absolutely can!
When there are so many voices in the online space talking about sales strategies, it can be confusing to know what to do. My hope for this episode is that it brings you clarity on knowing what’s best for you and the freedom to choose your sales strategy based on your business, not what other people are doing.
LINKS:
The Soulful Sales Intensive is now OPEN. Sign up here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
As an online business owner, there is no skill more important than selling and these last few months of the calendar year are a peak sales time in the online space. With loads of November sales and gearing up for a new year, this is a great time of year to focus on your sales skills.
In this episode, I’m going rapid fire through the 10 things I wish every online business owner knew about selling. So much of selling is about mindset, and once you reframe your mindset around sales, you have an opportunity to anchor into a strategy that serves and supports you and your business.
I talk about operating out of integrity and getting sold on yourself first - you have to believe that your offers and services are the best on the market. I dive into how sales is all about building relationships, how marketing and sales are a partnership and so much more. As you listen to these 10 aspects of selling, my aim is that they support you in whatever you’re selling from here on out.
There are heaps of strategy tips and mindset hacks in this one so get your pen and paper ready. I encourage you to lean in with an open mind to redefine what you currently believe to be true about selling.
LINKS:
Join the Soulful Sales Intensive waitlist here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m chatting with Courtney Mills today, a very special client who I’ve had the pleasure of working with over the last few years in both the coaching and client capacity. Courtney is an incredible personal stylist in Perth, Australia and we’re talking today about her she built her fully booked business, being your authentic self and the profound impact her work has made on my life and business.
Courtney is a self proclaimed shopping ninja, wardrobe auditor, self care provider and a passionate compliment giver. She is a phenomenal human and working with her has changed my life in an extraordinary way. Engaging Courtney as my personal stylist has taught me so much more than just knowing how to dress well. Her guidance has impacted my confidence, creativity, and ability to be authentically me which we talk about in this conversation.
In this episode, Courtney shares the top things she has done to grow her business to be fully booked out months and months in advance. We chat about her new program which allows people all over the world to gain access to her incredible work, and the things that have contributed to her business success, including her values, integrity and the way she markets her business.
I know you’re going to absolutely love Courtney and take away so much value from this episode.
LINKS:
Connect with Courtney Mills:
Website: https://www.courtneymillsstyle.com/
Instagram: https://www.instagram.com/courtneymillsstyle/
Join the Soulful Sales Intensive waitlist here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m bringing you quite a different solo episode today where I’m sharing some big changes I’ve made in the business after having some life-affirming realisations. I shared these changes with the people on my mailing list recently and I’ve never had so much response from an email before.
So much so, that in this episode, I’m reading out exactly what I shared in my email to bring all my beautiful listeners up to speed with what’s happening at Swift Ventures.
I share the structural changes I’ve made inside my business, reducing the size of my containers including Swiftmind and 6 Figure Circle. I talk about how the current online landscape calls for high touch, smaller group programs and because I will always focus on clients over profit, I have decided to reduce my monthly revenue to truly serve my clients in the way they need.
In this season, I have the desire to evolve my business model. I’ll be focusing on building up more evergreen content, teaching and more course creation in 2023. You’ll also hear me share about why I am dropping the ego around having a million-dollar business and my inner workings behind this.
I encourage you to always ask questions about what feels good for you in each stage of your business. Discernment in business and life is everything.
LINKS:
Check out my recent Instagram post here
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s my pleasure to introduce you to Casey Warwick today, another one of my incredible clients from 6 Figure Circle and I know you’re going to love our conversation about running a sustainable multi 6 figure business.
Casey is a Business Embodiment Coach who specialises in helping women unlock their full potential in both their businesses and relationships. Her signature programs include Embodied Love, The Embodied Woman and her incredible mastermind, Embodied Business. Working with women who are here to serve on a large scale, Casey helps her clients get in their zone of genius so they can make big money while living the life they deserve.
Having worked with hundreds of women all over the world to help transform their businesses and relationships, Casey’s gift is helping her clients open up to fully embody their deepest desires. She is also the host of The Feminine Files podcast, where she shares so much value around running a soul led business and living a life of expansion.
In this episode, we talk about the evolution of Casey’s business and the transformation she has undergone to create an incredible business that is easeful and sustainable. She talks about coming back to the core message of her business, stepping aside from her ego and how our work together has helped her make tangible decisions to futureproof her business.
Casey is all heart, and shares in such a passionate way about finding the right support so that you can be held through moments of hardship. I know you’re going to find so much value in this episode and be inspired to come back to what deeply resonates for you in your unique business.
LINKS:
CONNECT WITH CASEY WARWICK
Website: https://www.casewarwick.com/
Facebook: https://www.facebook.com/casey.warwick
Instagram: https://www.instagram.com/casewarwick/
Podcast: The Feminine Files
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m excited to share this episode with you today which was inspired by a conversation I had with one of my incredible Swift Inner Circle clients recently. We were talking about the success traits of all the women within the Swift Inner Circle - the characteristics that make them really stand out business owners.
So in this episode, I’m sharing 5 success traits that all of my Swift Inner Circle clients have and how these characteristics contribute to their incredible success. These traits might show up more naturally for some, but regardless of your personality, background and natural dispositions, these are skills that you will absolutely be able to cultivate in your life too.
My Inner Circle clients have built incredibly successful businesses from the ground up because:
- They are discerning yet coachable
- They love and trust the process even when it’s hard
- They know that things can only happen when they implement them
- They ask really great big picture questions
- They invest in relationsihps and utilise collaborations often
If you want to be an amazing business owner and build lasting success, I know you will find this episode so inspiring. I discuss each of these success traits in detail and share some specific examples of them playing out in my clients’ businesses.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
We are back today with another one of my incredible and beloved shining clients and friends - Evie Kelly. Evie is a life and business coach, on a mission to support ambitious women to create unstoppable self-belief and confidence, so that they can create the life and business they truly love and deserve. Using her signature framework of Mindset, Strategy and Soul, Evie coaches her clients to create profitable, sustainable, soul-led businesses with ease and joy.
Evie built her 6-figure business to be fully booked in under one year and is also the co-founder of a million-dollar product-based business in New Zealand, Brooklyn Flowers. Evie is also the host of Elevate Your Life podcast, and the proud dog mamma of golden retriever Finn (with a bub on the way!).
Evie is incredibly generous with everything that she shares in this episode, which I know you’re going to love. We’re talking about her most recent $60k launch, how she built a six-figure business and the ways she’s prepared her business for maternity leave.
Evie shares the mindset, marketing and strategy of her launch including how she prioritises an expansive, abundant mindset, and the role of detachment. Cultivating boundaries has also played an important role in ensuring sustainability in her business.
Strategy-wise, Evie shares the role that organic content, building relationships and focusing on sales and thought leadership have had in her success. Evie’s radical honesty really cuts through the noise of the online space, and we talk about how that has a magnetic resonance.
Amazingly, we recorded this episode the day before Evie’s maternity leave started. Evie has been really intentional with how she wants her business to look in this season of her life and she talks us through the steps she’s taken that have enabled her to step away for mat leave. Evie also explains how she made the (complex!) decision of deciding how much time to take off.
Evie also highlights the importance of going all in from the get-go, and the roles that her commitment to service, her passion and her why have played in her success.
I am so proud of Evie and all she’s achieved and I know you’ll gain so much from this conversation.
LINKS:
Connect with Evie Kelly:
Websites: https://www.evelynkelly.co.nz/
Instagram: https://www.instagram.com/evelynrobertakelly/?hl=en
Podcast: https://www.evelynkelly.co.nz/podcast
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s my pleasure to introduce to you my incredible friend and long term client, Karen Aird, as we talk about building a ¾ of a million dollar business without stress. If this sounds like something you want to do as well, listen up. This episode dives into Karen’s journey and how you can build an incredible business, while also reducing stress and regulating your nervous system.
Karen is a Mindset, Stress and Lifestyle coach as well as the Co-founder, Creative Director and Lead Coach at Clear Mind Studio, a beautiful wellness club in Perth that she heads up with her husband, Craig.
In her online coaching programs and courses, Karen uses her signature framework, the Clear Mind Method, looking at the 3 key areas of lifestyle, connection and mindset to help high achieving women go from burnt out and stressed to balanced, purposeful, energised, and happier than they’ve felt in years. She supports her clients to live the happy, successful, stress resilient lives they dream of without overstretching, feeling guilty or burning out through 1:1 coaching and her group program, The Stress Solution.
In this episode, Karen shares about her journey navigating her husband’s cancer diagnosis and the stress of IVF and how this culminated in the founding of Clear Mind Studio. We talk about the success behind both her brick and mortar and online businesses and the importance of building a community of like minded people.
Karen is an incredible example of how the aim is to scale your business and earn more while also scaling back your time. It’s the micro moments that create big change and what Karen has created in her business is absolutely phenomenal. I know you’re going to get so much value from what she has to share and learn so much about how to build an incredible business while also reducing stress.
LINKS:
Connect with Karen Aird:
Websites: https://www.clearmindstudio.com/ & https://www.karenaird.com/
Instagram: https://www.instagram.com/karen_clearmindstudio/ & https://www.instagram.com/clearmindstudio/
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I am incredibly excited to introduce you to a beautiful and magical woman and client today - Charlotte Pointeaux. Charlotte is an international-award winning wild feminine cycle coach, sought after teacher, speaker, podcaster and ceremonialist. She weaves together shamanic, womb and rite-of-passage work, with menstrual cycle awareness and feminine embodiment tools, to guide women through their transformation journey of reclaiming their wild, cyclic power and expressing their big magic as a sacred leader.
Charlotte is an incredible woman, with a really big mission and a really big why that you’re going to hear in this episode. She has built a six-figure business in the last couple of years and I’ve had the pleasure of coaching her in both Swiftmind and Six Figure Circle. The thing I love about Charlotte is her commitment to her business. If she says she’s going to do something, she does it. I know her success is due to a multitude of factors, but that is one big one.
In this episode we explore how she has created success in her business, and how doing the inner work around mindset and understanding her why has been vital.
Charlotte shares how she follows her energy and works with the seasons of her menstrual cycle to amplify her strengths and allow for her vulnerabilities. We discuss the importance of vulnerability in coaching and how powerful it can be to show up, openly, with your whole self.
I know that you’re going to love listening to Charlotte and my aim is that it inspires you to remember that it is possible to build a six-figure business when you are not just a business coach. Enjoy!
LINKS:
Connect with Charlotte Pointeaux:
Website: https://charlottepointeaux.com/
Instagram - coach: https://www.instagram.com/charlotte.pointeaux.coach/
Instagram - education: https://www.instagram.com/first_moon_circles/
Podcast: https://charlottepointeaux.com/podcast/
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m bringing you a solo episode today as I dive into a topic I’ve wanted to speak on for a number of weeks and that is how to recession proof your business. This is a conversation I’ve been having repeatedly with a lot of my clients lately and I think one that is important for any business owner in this current financial climate.
With interest rates rising here in Australia, global inflation and the cost of living going up, I wanted to speak about what I’m seeing and what I believe to be the best approach to take in navigating an impending recession.
In this episode, I’m sharing a series of recommendations and considerations to help you look at your business from every angle and solidify what it is you do, why you do it and also speak to the fear that can surround financial uncertainty.
I share some questions to ask yourself about your ideal client, becoming crystal clear on your messaging and looking at why your product or service is essential to them. I also discuss how thought leadership becomes so important right now, as your clients will be seeking safety and security and looking to you for clarity on what to do during this time.
Get your pen and paper out for this one as I’m sure you’ll want to take some notes and start mapping out a plan or strategy to drive your business forward. I truly believe that your business can continue to thrive, even during times of financial uncertainty.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m so excited to introduce you to another shining client today, Kylie Tyrrell, a past member of Swiftmind and a woman who has achieved incredible results in her interior design business.
Kylie is the head stylist and owner of Goldchalk Styling and has more recently shifted her focus toward being an interior industry mentor. She is passionate about her work and supporting other women to create the businesses of their dreams. Kylie has an incredible tenacity, which I believe is one of the most important traits when it comes to building a business.
In this episode, we dive into Kylie’s experience inside Swiftmind, what she’s loved about this experience and the incredible results she has created. Kylie has consistently generated $10k months, 5 figure launches, and a wide range of experience throughout her new business model.
We talk about some of the mindset shifts that Kylie has taken along the way and the importance of going all in on her venture. Kylie’s business journey has been incredible to witness and I know this will be an inspiring and relevant conversation for so many of you.
LINKS:
WHERE TO FIND KYLIE TYRRELL:
Gold Chalk Interior Design Studio
Website: https://www.goldchalk.com.au/
Instagram: https://www.instagram.com/interiors.insider/
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s a joy to introduce you to my amazing client, Monique Harding, as we talk about her incredible expansion over the last 5 months while she’s been in 6 Figure Circle.
Monique is an Expansion and Mindset Coach and psychotherapist with over 12 years of experience supporting thousands of women to overcome psychological conditioning and step into their fully expressed selves
With her unique therapeutic coaching model, Monique empowers big dreaming women in business to build impenetrable self belief, override expansion anxiety and lead with desire as they reach new heights.. without blowing up their lives.
Monique embodies a holistic approach to coaching which is deeply informed by neuroscience and systemic and developmental psychology. She is passionate about helping women understand their nervous systems and psychology so they can achieve sustainable success.
In this episode, we talk about the expansion Monique has undergone and how she navigated going from an in person practice to building an online brand. Monique shares from her journey transitioning from 1:1 therapy to a group coaching model.
We also have an incredible conversation around her expansion anxiety framework, which I know will be so valuable to you, no matter where you are in your business journey.
LINKS:
CONNECT WITH MONIQUE HARDING:
- Instagram: https://www.instagram.com/moniqueharding_/
- Website: https://www.relatabletherapist.com/
- Join the Rising Femme Mastermind waitlist here
CONNECT WITH ELLIE:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It brings me so much joy to introduce you to my amazing guest today as we talk about creating confidence in business, building community, connecting through story and so much more.
Erika Cramer, otherwise known as the Queen of Confidence, is a Confidence Coach, author, inspirational speaker and mentor to thousands of women across the globe. Through her year long global coaching program, Sistahood, Erika’s mission is to empower women to heal their past, reclaim their power and stand fully as their expressed selves.
Surviving many traumatic experiences in her youth, including sexual abuse, growing up in and out of the foster system, life altering car accidents, and the death of her husband, Erika spent many years searching for love, peace and validation.
Through a powerful journey of personal healing, Erika turned her life around from one of hopelessness and pain into a life of passion, happiness and success. If you haven’t heard Erika speak before, this is going to be such a treat for you today.
In this episode, Erika shares about the mindset challenges she sees coming up with people in business, comparisonitis and overcoming struggles around pricing yourself. We talk about creating your own story in business, authentically connecting with your community, how to build a successful business and so much more.
I know you’re going to love Erika and be so inspired by this conversation.
LINKS:
CONNECT WITH ERIKA CRAMER:
Instagram: https://www.instagram.com/thequeenofconfidence/
Podcast: The Confidence Chronicles Podcast
Website: https://thequeenofconfidence.com/
Download Erika’s Creating Confidence Cheat Sheet
CONNECT WITH ELLIE SWIFT:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
A theme that has come up a lot during my group coaching calls lately has been the need to stop believing everything the online world tells you.
When I started out in the online space about 5 years ago, I remember being so inspired watching what others were doing, feeling that what they were earning was achievable for me in my business.
Now, the messaging around earnings has grown to a point where we’re talking about figures that are way out of the park. It’s as though you’re not successful unless you’ve created a million-dollar business.
The problem with this type of messaging is that it makes people give up and feel like they’re not enough. When you’re starting out, 5, 6 and 7 figure months feel so far away.
When did the online space stop celebrating 6 figure years as a milestone?
This episode is a reminder that the online space is always going to perpetuate the thoughts and beliefs of human beings who are navigating their own journeys and their own inner critics.
Please remember that what you’re seeing online is not always the truth.
Whatever stage you are at in business, my hope is to encourage you to come back to your personal vision and act out of your unique understanding of what success means to you.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve just come back from an incredible trip to Melbourne where I participated in a panel event along with 7 fellow coaches to talk about life, business and leadership.
A theme that came up a lot in our discussions was the concept of how to design your life and I really wanted to bring this topic up on the podcast today. I’m sharing some key takeaways from our panel discussion which will help you get clear on how you want to design your life so that you can create a business that truly serves you.
I talk about why intentionality is required in order to build a business that is specifically for you. Instead of looking externally and creating a life based on what someone else is doing, it’s really important to first understand what is important to YOU.
To design your life, you need to have clarity on your purpose, deeply know your values and understand what is required of you in each stage of your business.
I hope this episode leaves you feeling supported and empowered to get clear on what you want to create and inspired to honour the season that you’re in.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I have a very special treat today for our 100th episode!
To celebrate this exciting milestone, I asked your favourite guest, my darling husband, Chay Robinson, to jump in the host seat and facilitate this episode where I’m answering all your anonymous questions.
I always want to share content that really serves and supports you, so in this episode, I’ll be answering your burning questions about my business journey, challenges along the way, my personal life, and all things money, mindset and strategy.
I’d like to say a very big thank you to all of our incredible listeners. It means so much to me that you’re tuning in each week and getting so much value from what we discuss here on the podcast. I’m so grateful for each and every one of you!
I hope you enjoy this fun, personal and insightful episode.
LINKS:
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
For this episode we get to talk to the one and only Denise Duffield-Thomas - the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps entrepreneurs charge premium prices, release the fear of money and create First Class lives. Her books are Lucky Bitch, Get Rich Lucky Bitch, Chillpreneur and her latest release, Chill and Prosper. Denise’s Money Bootcamp has helped 8500 students from all around the world.
This conversation with Denise was great and there were so many topics in this episode that I’ve never heard her speak about before.
We talk to Denise about how she’s created $25 million in ten years, building a framework to last, how to navigate new trends and ensure your body of work relates to those new trends in the online space. We also covered social media and boundaries, as well as the process of how she created her new course.
This was an inspiring and open conversation and I think you’ll find it really refreshing. It felt like a full permission slip to not overthink everything, not question yourself, to trust your body work and what you’ve created and the importance of focusing on small and nuanced shifts, rather than re-writes or overhauls.
Where to find Denise:
- Podcast: Chill and Prosper Podcast with Denise Duffield-Thomas
- Instagram: https://www.instagram.com/deniseDT/
- Website: https://www.denisedt.com/
LINKS:
‘The Four Agreements Guy’ : Don Miguel Ruiz
Byron Katie: The Work
Previous episode mentioned:
Is it Energetics or Is It Your Strategy?
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
After my trip to Bali, I’ve had the opportunity to reflect on my life with refreshed eyes and truly appreciate everything around me, including our business journey and all of the experiences I’ve been through along the way.
I’m very excited to bring you this solo episode about the 10 things I wish I knew on the road to earning one million dollars. Over the life of our business, we earned $20,000 in our first year to earning $970,000 in the last financial year.
I’ve learned so much throughout this incredible journey and I can’t wait to share each of them with you.
I truly believe that abundance comes through ease but there’s a difference between easeful and easy. My learnings start at the very beginning when you’re starting your business. You must understand that you'll definitely need to put in the time and effort to set up the right infrastructure from day one. Your business will need to be prioritised and you'll need to put in the work every time you want to change or scale anything.
I recommend writing down each of these 10 things to journal and reflect on to benefit from my experiences and learnings. You won’t be able to scale and build a sustainable successful business without implementing these important lessons so tune in to get the absolute best results again and again through mindset, marketing and strategy.
LINKS:
Previous episode mentioned:
Creating A Mindful Morning Routine
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m always hearing questions from clients surrounding ‘how do I come up with an idea or thought that hasn’t been said a million times before and stand out online’?
It can feel overwhelming with the amount of content out there to have to come up with an amazing new insight or idea that will just wow everybody. But this is the wrong way to go about it and I’m so glad to have this opportunity to talk about such an important topic.
In this episode, I’m sharing the ‘secret’ ingredient to standing out online by exploring how to be original in your thinking as a personal brand. Firstly, we need to acknowledge that original thinking comes through a process of learning, immersing and responding and not often through direct downloads from the universe. So if you're sitting just waiting for a unique, one-of-a-kind thought to pop up in your mind - you may be waiting a while!
I’ll take you through a very clear 3 step system for standing out from others and generating your own original thought as a personal brand. It’s impossible to create our own theories and ideas if we don’t have a very thorough understanding of the foundation of the industry. As you dive into these 3 steps, you’ll learn to build your own knowledge bank to burst forward from and ideate as a powerful thought leader.
Write these 3 steps down in your journal so you have clarity around how to set yourself apart from everybody and come up with your own original ideas to increase your confidence and release meaningful content that will truly impact your audience.
LINKS:
Previous episode mentioned:
Why Thought Leadership Is Essential For Your Business in 2022
Sign up for the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
We’ve reached the middle of the year already! I absolutely love the start of any new quarter as I always work in 90 day increments and advise my clients to do the same. It takes 60 to 90 days to see the results of any new marketing strategy so it’s important to allow the time it needs to accurately determine if it’s worth keeping.
In this episode, I’m so excited to be sharing with you the 3 new marketing strategies we’re implementing in Q3 of 2022. These are new strategies that we haven’t done before and I’ll explore why we chose each of these strategies, what we’re implementing and our goals for each one.
I want to ensure that we’re always innovating and trying new things to provide the best service and recommendations for our clients. This next quarter is dedicated to consistently showing up in these 3 strategies as an exploration phase to determine the ongoing strategy going forward after the next 90 days.
I can’t wait to share with you what we learned from this experience in Q4. If you’re wondering what your marketing will look like for the second half of 2022, sign up now for the ‘How to be a thought leader workshop’ in the online coaching and consulting industry. I’m going to take you through how you can identify your million dollar messaging, how to show up online with your own point of view, social media scripts, mindset and energetics and so much more.
LINKS:
Sign up to the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve got a jam packed episode for you today as I talk about thought leadership and why it’s essential for your business in 2022. This is a topic I’m really passionate about and something I touch on a lot with my 6 and 7 figure business clients.
We’ll be diving into what thought leadership actually is and I share 3 reasons why it’s essential for your business as a coach, creator or consultant.
If you work in any of these industries, the product you are selling is you. The people in your community want to hear your specific opinions, beliefs and your thoughts on the work that you do.
In this episode, I talk about the fact that people are buying your uniqueness and how this is what makes you stand out in a sea of other service providers. I discuss how the coaching industry is growing exponentially and why you need to focus your attention on being a smart marketer and business owner.
I also talk about how we are all getting bored of seeing this same, regurgitated information. When you share your unique thoughts and beliefs, you are sharing real, fresh, authentic information that your community actually wants to know.
Does your content communicate your thoughts, views and opinions with your ideal clients?
LINKS:
Sign up to the How to Be A Thought Leader Workshop here
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Sign up for World Class Business here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
My guest today is the incredibly talented Jessica Williamson. Jess is an award winning mindset and business coach and serial entrepreneur who ran four businesses in the last five years. She’s been featured in several publications including Forbes, Channel 9 and the West Australian for her expertise in growing businesses online.
Jess absolutely loves helping female entrepreneurs unleash their potential and build a business that fits their lifestyle. She’s here today to uplevel your way of thinking and uncover the limiting beliefs that are holding you back.
In this episode, Jess is going to show you how to expand your mindset for success. For so many of us comparison is one of the biggest challenges that stops us from chasing the next level in our businesses. Jess tells us that she likes to mute others that trigger her and then dig deep and reflect on why she’s feeling the way she is. She encourages us to walk a path of ongoing self-awareness, when trying to understand our values and goals, to uncover what is anchoring us into who we are and what we want to achieve.
Jess takes us through the biggest lessons she learned while running four businesses in only five years, dealing with burnout and anxiety, her self-discovery journey, and how her unwavering belief has always expanded her mindset and led to such incredible results.
Anything is possible. Jess is passionate about helping her clients to shift the limiting beliefs that are deep inside their minds. The biggest challenge is that people don’t realise there is something holding them back so amazing people like Jess are needed to do the work with you to dig out the real reason you’re stopping yourself from succeeding.
Listen to this episode before diving into your work today to give you an extra boost of inspiration and motivation to expand your mindset and growth.
LINKS:
Connect with Jessica Williamson:
Instagram: https://www.instagram.com/jess.williamson8/
Website: https://www.jessicawilliamson.com.au/
Podcast: Couch Chats for Female Entrepreneurs
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Sign up for World Class Business here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Are you struggling to find time in your day to unleash your creativity?
In this episode, I’m sharing my 3 tips for thinking creatively in your business. I've found the main thing hindering our creativity is the noise of the world around us. We need to learn how to quieten the roar and tune into our own inner creativity that lives inside each and every one of us.
There are currently more people in the online space than ever before. The online coaching industry alone is predicted to be a $20 billion USD industry this year! We need to become smarter about how we manage our time and creativity in our business.
It can become so much harder to trust yourself when you have never ending information, competition and comparison with others flooding your brain.
These 3 powerful tips will help you create space in your business and your day for creativity. There’s a fine line between inspiration and comparison and I’ll go through what works for me and my clients to encourage and access your creative brain.
Come back to these tips again and again when you’re getting lost in your days. You’ll find so much inspiration to make time today to think creatively and leap forward in your business.
LINKS:
Previous episode mentioned:
- 3 Reasons to Create A Signature Framework In Your Business
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Sign up for World Class Business here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Have you been wondering how you can increase your consistent revenue?
Unsure where to start?
In this episode, I’m very excited to share how you can scale to consistent to $50k to $100k months! This will be useful no matter what stage you’re at in your business but is very relevant if you’re sitting at the $20k - $30k months and you want to continue to grow from there.
I’m going to take you through 3 steps to support you in expanding to $50k - $100k months. We’ll look at your offers, your value ladder, stacking offers, your business model and the consistent revenue you can expect from programs.
I’ll explore how we break it all down in Swift Ventures so you can have a clear idea of how these steps will work in your business to generate amazing results.
A key secret to a successful long term business is to focus on the lifetime of your client. We always aim to have clients come and stay in our programs for a few years and I’ll take you through how you can use this too.
I know these recommendations will help you scale to consistent $50k - $100k months because they worked for me! Make sure you write them down to come back to again and again when you’re looking for your next step.
LINKS:
Previous episode mentioned:
- The Value Ladder Explained
Download the FREE Sales Generating CEO Planning Cheatsheet here!
Sign up for World Class Business here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m so excited to bring you the remarkable Ruby Lee. Ruby is an intuitive business coach and the ultimate conduit between spiritual connection and practical growth strategies. Ruby began her business in 2016 as a side hustle, went full time in 2018 and has since grown her business to 7 figures through spiritual practice and intuitive flow.
In this episode, Ruby is here to take us through the abundance of daily ‘richuals’ and how to create a lifestyle brand. The daily richuals that you have are the secret sauce to creating loyal clients who are magnetised to you and generate abundant money flow.
Ruby shares her background working in corporate, the spark that led her to consider beginning her own business, and the path to her and her husband leaving their jobs to go full time in the business.
Ruby shares what her days look like, the way she schedules her week and how she has crafted a daily routine that is flexible and includes everything that is important to her.
When Ruby started to change her receptors she found more opportunities and more people were interested in what she was saying. The abundance was all around her and began with her list that noted every small thing that she had received for free.
If you’re wondering how to structure your days to bring in wealth and abundance while magnetising your ideal client - this is the episode for you! Ruby takes us through the routines, visualisation strategies and journaling practices she follows to create such incredible results that are in alignment with the spiritual and intuitive flow of her business.
LINKS:
Where to find Ruby Lee:
Instagram: https://www.instagram.com/_rubylee_/
Website: https://rubylee.co/
Podcast: Richuals® on Apple Podcasts
Sign up for World Class Business here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Is your current routine serving you?
Are there areas where you're behind and can’t get ahead?
In this episode, I’m sharing my new monthly routine that’s blowing up our income. For the last 18 months, I had mastermind calls weekly with clients, hot seat coaching, weekly group calls in the Inner Circle and monthly 1:1 calls.
I found I didn’t have the opportunity to do any deep work that really moves the needle forward in my business.
So I changed it up and started batching my calls. I’ll run you through how I structure my routine with batches so I have a dedicated week each month I can use for strategy time, content creation and having creative space in my business for freedom and flow.
This has allowed us to move through all of the big and small things in the business and get so much further ahead than before. I’ll explore how changing up my monthly routine has blown up our income and allowed for the creation of World Class Business.
Remember, you get to choose how to run your business, so make it work for you.
LINKS:
Previous episode mentioned:
- How to Write Solo Podcast Episodes
Sign up for World Class Business here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I have an exciting new program available called World Class Business, which is a 2 week live program to learn the strategy and systems that create freedom and flow. I’ll be specifically teaching how to remain creatively charged up and energetically optimised while creating a streamlined and sustainable business.
Today I’m taking you behind the scenes as to why I've created this program and explain a little more about how I’ve personally created freedom and flow in my business. I explain 3 specific things we do in Swift Ventures and share some tools and strategies on how you can do the same.
I discuss the importance of planning and how you can map out your calendar year to project and execute your financial goals. I also talk about the necessity of bringing on a support crew to make your vision happen, why a project management system is essential, and what this practically looks like in my business.
Systems and processes play such an important role in creating a water-tight back end in your business, which is the driving force behind any successful business.
I’ll be diving into these topics in greater depth in World Class Business. Whether you already have a multi 6 or 7 figure business or you’re just starting out, this program is for you no matter where you are on your business journey. I hope you get so much out of this sneak peek today and look forward to supporting you inside World Class Business if you are feeling called to join.
LINKS:
Sign up for World Class Business here!
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
$700k in sales so far! Two years ago, I never thought I could create results like this in my business.
I'm super excited to fill you in, inside this episode, on where we’re at in the business to date in 2022, what we’ve created so far, and behind the scenes of $700k in sales to date.
As with everything else in this podcast, I’m focusing on and sharing the strategy, marketing and mindset behind these amazing results in the business.
We’ll go through the sales strategies involved in the launches of our 3 masterminds: Swift Mind, 6 Figure Circle and Swift Inner Circle. You'll be able to take away so much value and ideas to start using in your business today.
Within my mindset work, I’ve trusted the results of what we’ve built to date and allowed myself to believe we can continue to expand on those results. I encourage you to reflect on the evidence in your business and in your life where you’ve succeeded to build your belief in yourself whenever you’re feeling lost.
Our marketing strategy is quite simple and without bells and whistles. I’ll run you through the exact process we use to give you an idea of how you can achieve abundant results through organic marketing.
I’m absolutely thrilled to also be sharing a very exciting announcement about an amazing opportunity to learn the strategies and systems that create freedom and flow in a 7 figure business (tune in for all to be revealed!).
LINKS:
Previous episode mentioned:
- Q&A Part 1: How I Spend My Days, Cultivating A Journaling Practice & Marketing Qs
Sign up for the waitlist for the Swiftmind and 6 Figure Circle here!
Sign up for World Class Business here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
If you decide that everything is going to be easeful in your business, it will be. I know, it sounds very simple. But when you make this your way of doing business, you're actively preventing overwhelm and choosing to build a business that fulfills you and allows for creative space.
In this episode, I want to share how ease is a decision, what it looks like, how I choose ease in all areas of my work and how I come back to it again and again. I’ll explore how you can practically apply making decisions that incorporate ease into your marketing, mindset and strategy.
When you choose ease in business you’re choosing not to live in overwhelm, stress and burnout. This doesn’t mean you don’t step out of your comfort zone! I definitely break free from my comfort zone, but when I do I create safety in my day so I don’t have a very dysregulated nervous system. I’ll run you through the exact steps and examples of how I use safety every day to prevent me from becoming overwhelmed and stressed.
The habits that you have control over regulate your nervous system and ground you within your day. I always give myself the opportunity to come back to neutrality and create dopamine through my lifestyle and not inside my business through external validation.
I always create ease in my marketing by being intentional in every piece. I’ll run you through how we accomplish this while still doing everything that feels fun and fulfilling.
Ease, for me in my business, looks like simplification and streamlining everything. This has allowed me to create so much space for creativity by not wasting any time on unnecessary tasks.
How can you create a strategy, mindset practice and marketing that allows for ease in your business?
LINKS:
Download your Sales Planning Cheatsheet here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Understanding energetics is an essential piece of the successful business jigsaw puzzle but it’s not the only thing you need.
In this episode, I’m taking you through how to know whether you’re having an energetic or strategical problem.
I recently made a post on Instagram where I observed the current biggest trend in the coaching industry is energetics. When we discuss energetics, we’re talking about it as a concept, a way of being and a way of building your business.
It’s very important to be mindful of your energy and how you’re showing up in the world to energetically match with ideal clients, money and business style.
I often see people morph and shift their businesses to fit with the current trends. Whilst this isn’t necessarily a bad thing, don’t let it skew your belief system of how to run your business.
You need to have BOTH a clear strategy and energetics to build a successful sustainable business that lights you up.
The incredibly successful energetics coaches you see online also have killer strategies - they’re not magicianing their way through.
So, do you know what your strategy is right now?
LINKS:
Download your Sales Planning Cheatsheet here
Sign up for the Swiftmind and 6 Figure Circle here! There are only limited spots left!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m so excited to introduce you to my friend and client, Lou Fitz. Lou is an ex-professional anxiety sufferer turned Confidence and Anxiety Coach and we talk today about how anxiety plays out in business, a discussion so pertinent to today.
Through a lived experience approach, Lou supports passionate, anxious individuals to find their inner confidence and lift the bar on self-knowledge by learning who they really are. She helps people understand and beat anxiety so they can own themselves authentically and show up in life without the worry.
In this episode, Lou shares her experience coming out the other side of a 20 year battle with anxiety and a 4 year battle with depression. Over the years I’ve shared parts of my own journey with anxiety and we dive a little deeper into that today as well and how it has played out in my business.
In a time such as now with a lot of business owners close to burnout, it’s never been more important to have this conversation. I know you’re going to get a lot out of this open discussion on mental health, taking care of our nervous systems, and the impact these things have on your business.
LINKS:
Where to find Lou:
Website: https://theanxietyproject.com.au/
Instagram: https://www.instagram.com/the.anxietyproject/
Podcast: Getting Vulnerable with Lou Fitz
Download your Sales Planning Cheatsheet here
Sign up for the Swiftmind and 6 Figure Circle here! There are only limited spots left!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
My guest today is the amazing Catherine Morgan. Catherine is a multi award-winning, qualified financial planner and certified financial coach. She is passionate about increasing financial empowerment and resilience for women around the world.
Catherine was featured as one of the top 32 female entrepreneurs to look out for in Business Leader, is the host of the top 1% global podcast ‘In Her Financial Shoes’ and founder of the Money Panel. She has written the number 1 Amazon Best Selling book ‘It’s Not About The Money’ and is here to share her experience and expertise with you.
In this episode, we discuss how to break money habits and build wealth. Catherine explores money trauma and how it shows up for so many women entrepreneurs. Our beliefs around money come with strings attached and ‘should’ statements, ie. ‘I should be better with money’ ‘I should be able to pay off my debt’. But are they really true?
Catherine explains the concepts of Borrowed Emotions and Borrowed Beliefs to explore how we lose access to our own authentic emotions and beliefs. We then aren’t clear on our own identity and lose our intuition around our decisions.
Catherine delves into how people-pleasing and looking after everybody else’s needs before our own has a significant impact on women entrepreneurs. She discusses her STRONG model for having powerful and open conversations about money with your partner to become crystal clear on both of your goals and aspirations.
There is so much value in this episode, Catherine shares her expertise and we could’ve discussed this important topic for hours. I encourage you to write down her amazing points to come back to again and again when you’re on you’re own money journey.
LINKS:
Where to find Catherine:
Podcast: In Her Financial Shoes
Instagram: @catherinemorganmoney
Website: https://catherinemorgan.com/
FREE Book: It’s not about the money by Catherine Morgan
Download your Sales Planning Cheatsheet here
Sign up for the Swiftmind and 6 Figure Circle here! There are only limited spots left!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m joined today by my incredible client Sofia Rose Bernardi. Sofia is a mindset and business coach, NLP Practitioner, hypnotherapist and has been trained under Tony Robbins Life Coaching certification and John Gottman’s Couples Therapy Certification. She was voted as one of the top 30 coaches to look out for in 2021 by the New York City Journal and her passion for helping people gain confidence in their lives and business lights her up every day.
In this episode, we’re chatting about the biggest challenges of the first 1 to 2 years of the business journey as a coach. The fear and doubt of showing up online was a big obstacle for Sofia and I know that you’ll be able to relate to this feeling when starting out.
Sofia shares her background and her inspiring path to opening and running her coaching business. She reached 6 figures within a year of starting her business and she’s sharing all of her experiences (both incredible and challenging) with you today.
She is a big believer that you can create the life you want despite your circumstances and has a burning desire to help people self actualise no matter the obstacle.
You’ll find so many valuable lessons to take away from this episode and I’m so grateful to have the amazing Sofia on the show today to share with you.
LINKS:
Where to find Sofia:
Podcast: Rising Coaches With Sofia Bernardi
Instagram: @sofiarosebernardi
Website: https://sofiarosebernardi.com/
Download your Sales Planning Cheatsheet here
Sign up for the Swiftmind and 6 Figure Circle here! There are only limited spots left!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
As a business coach, I take my role really seriously which is why I’ve had my own coach since the beginning of my business journey. I’ve had a number of coaches over the years and in this episode, I share why I’ve worked with the same coach for the better part of 3 years.
I share my personal experiences working with different coaches and open up the conversation about working with a coach for short periods versus long periods of time.
I’m a big believer that huge rewards come from the small, smart, consistent choices we make over time. Working with my coach these past few years has been incredible. She knows and understands me and my business and supports me to navigate the ins and outs of mindset challenges, limiting beliefs, and the ability to trust myself.
There is great value in keeping the same strategy and only making changes when it’s necessary to do so. I hope you get a lot out of this episode today and feel encouraged to stay the course.
LINKS:
Download your Sales Planning Cheatsheet here
Sign up for the Swiftmind and 6 Figure Circle here! There are only limited spots left!
Sales generating ceo
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
We’ve been keeping a little secret here at Swift Ventures! I’m so delighted to share with you the brilliance of our 6 Figure Circle support coach, Amelia Ryan.
Amelia is a multi-passionate writer, performer, speaker, producer and mindset and performance coach for people who want to move the world with their message. She is passionate about thought leadership, super strategic and loves working with people, brands and businesses to share their stories with the world.
In this episode, Amelia shares a little about her own story and how she came to be with us in 6 Figure Circle. She shares some of the things that have helped create her business journey, including the Swift Marketing Mastermind and how she has always followed her intuitive pull toward life coaching.
I’m so excited for you to learn from Amelia’s passion and wealth of experience and we can’t wait to see the magic that happens inside 6 Figure Circle.
LINKS:
Where to find Amelia:
Instagram: @ameliaeryan
Website: https://ameliaryan.com/
Sign up for the Swiftmind and 6 Figure Circle here! There are only limited spots left!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
My guest today is my incredible client from the Swift Mind, Alex Wiatr. Alex has started two remarkable businesses; she is an eCommerce entrepreneur who built a brand on Amazon and scaled it to a million dollars in sales in just under 3 years AND a sensual, feminine, embodiment wealth coach for women.
Alex discusses starting the eCommerce business with her husband to create a life that lights them up and achieve their financial goals together. She shares how her coaching business intersects with their eCommerce business, what led her to start her coaching business, navigating the challenges, why she joined and what she has gotten out of the Swift Mind.
Alex’s coaching business has generated almost $70,000 in sales in less than 6 months since launching Unraveled, 1:1 mentorship, in November 2021. She accredits the success to the framework and guidance she has learned inside the Swift Mind and her results are a testament to the dedication she has invested in showing up, being committed and doing the work.
Enjoy!
LINKS:
Where to find Alex:
Instagram: @alexandraxwiatr
Sign up for the Swiftmind and 6 Figure Circle here! There are only limited spots left!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Fionnula Doherty from Infinnite You is joining me today to shine a spotlight on her experience with the Swift Mind and her incredible business journey. Fionnula is a yoga teacher, reiki practitioner, life coach and EFT therapist. She founded Infinnite You so she could have the opportunity to serve others through yoga, wellbeing and life coaching to help them find deep happiness and contentment.
I’ve been working with Fionnuala in the Swift Mind for the past year and am so excited to keep working together in the 6 Figure Circle. Within her business model, she has created The Infinnite Method, retreats and a membership that are all running amazingly and always sell out really quickly.
Before joining Swift Mind Fionnula’s income in her business was very inconsistent. Through working together, she has built consistent monthly income and is now making $10k months and above!
We dive into Fionnula’s story, niching down, her experience through Swift Mind, being a multi-passionate human, what she’s most proud of, mindset, and the community she has built.
It fills my cup to witness and celebrate the wins of my clients. There is so much power in the Swift Mind community and feeling the support from every member is truly incredible.
LINKS:
Where to find Fionnula:
Website: https://infinniteyou.com/
Instagram: @infinniteyou
Facebook: @infinniteyou
Sign up for the Swiftmind and 6 Figure Circle here! There are only limited spots left!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Have you ever wondered what the experience is like inside Swiftmind?
I’m very excited to be joined by my OBM Nivek Harrison and incredible client (now Swiftmind coach) Tahryn Bolt. We want to take you behind the scenes into Swiftmind and talk about how we support our clients and what the experience is like inside the mastermind. Nivek is a co-coach in both 6 Figure Circle and Swiftmind and Taryn is a coach in Swiftmind so together we can give you a thorough idea of exactly what you can expect when you sign up.
Nivek shares her journey of starting her own business and working as our Online Business Manager, she has a true passion for technology and loves supporting clients with systems and strategy. Tahryn has been on a business journey for 4 years when she started her own business, The Social Bolt, and became a business coach specialising in launching and content.
We discuss how we work together to support our clients, come together to celebrate all of our client’s wins, the relationships we’ve built and the systems and processes we use that set us apart from other businesses.
I absolutely loved getting together to share how we show up for our clients every day. If you haven’t already signed up for the Swiftmind - send me a DM today!
LINKS:
Sign up to the waitlist for Swiftmind and the 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Balancing life and work, so you have the time to work on your business alongside spending time with your family, is one of the biggest challenges entrepreneurs face when starting, building and growing their business. But it’s not the only difficult part of being an entrepreneur and today I want to hold space to explore each of these challenges with you.
In this episode, I’m discussing all of the hardest parts of running a business. A week ago I asked everyone on Facebook and Instagram what the hardest parts of running a business are and today I want to share them with you to start to normalise the challenges and obstacles - know you’re not alone!
I’ll give you my biggest tips, pillars and strategies to help you overcome the difficult moments, keep moving forward with imposter syndrome and shift the negative mindsets to regain your confidence in your amazing talents and abilities.
LINKS:
Previous episode mentioned:
- Why comparing yourself to others hinders success
There are only a couple of days left to register for the Soulful Sales Intensive! Sign up here now, the Intensive is this week - Friday 25th and Saturday 26th of February!
Sign up to the waitlist for Swiftmind and the 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m so fired up to talk about the concept of ‘being ready’. I hear it all of the time from clients who are unsure if they’re ready or if it’s the right time to pursue their goal and it’s holding them back.
In this episode, I’m exploring how ‘being ready’ is a complete myth. There is no magical place or time where you will suddenly be ready. By showing up and engaging in the work, we start to feel ready by having the evidence that we’re capable and safe in the experience.
If you’re tired of wasting time trying to feel ready, this episode is perfect for you to give you the boost to take the leap.
LINKS:
There are only a couple of days left to register for the Soulful Sales Intensive! Sign up here now, the Intensive is this week - Friday 25th and Saturday 26th of February!
Sign up to the waitlist for Swiftmind and the 6 Figure Circle here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In this episode, I’m taking you behind the scenes to understand what I do as CEO in my business each day. I talk through the main roles I undertake and the tasks my team are responsible for at Swift Ventures to give you a clearer idea of the skills I need to run my business.
If you have a desire to scale and grow your business, there will be multiple stages throughout your journey where you need to let go and start focusing on different tasks. When you start out, it’s normal to handle everything yourself, but over time you’ll start delegating more responsibilities to your team so you can stay in your creative and revenue-generating space.
I hope you get a lot out of this practical episode where I share details of the inner workings of my business.
LINKS:
Register for the Soulful Sales Intensive here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Selling live can feel very intimidating. You have all these people watching you in the moment and you’re trying to make a case for why they should buy from you during a livestream. I’m here to help you today by giving you the exact advice that I follow that has led to such incredible and consistent results.
In this episode, I’m sharing my top 6 tips for selling live on masterclasses, challenges and Facebook livestreams. If you’re selling anything from one to one offers through to group programs, you’re likely to sell from one of these video methods and can take so much value from this list.
My goal is to help you succeed at selling with ease live on video. I often see many people making mistakes when trying to make sales using these mediums. By using these top tips and strategies, you’ll feel confident and keen to start selling today.
LINKS:
Previous podcast mentioned: Your sales strategy is probably missing THIS thing if you don't have the results you want
Register for the Soulful Sales Intensive here!
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
If you’re currently experiencing challenges in your sales strategy this is the episode for you. You’re working so hard to attract an audience and generate leads but are then struggling to convert them to clients. It can feel frustrating and disheartening to invest so much time and effort and not sign anyone up.
In this episode, I’m sharing the one thing that your sales strategy is probably missing if you’re not getting the results you want. I work with so many brilliant people who are missing opportunities to convert sales. I’m here today to help you sell your amazing services and products in a way that’s in alignment with who you are and connects you with your ideal clients.
I’ll run you through the sales strategy that I teach my clients and give you three questions to answer to help you take a critical look at your current strategy and how you can improve it with this one thing.
Join me for The Power Quarter here!
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The Power Quarter: https://ellieswift.com/thepowerquarter/
Have you ever wondered how the leaders in your industry made it there? You know the ones. They’re the go-to names and faces that everyone in the field considers synonymous with their service or product. The guest speakers that are on every show and have a wealth of knowledge to share with their audience.
You’re probably following them on social media right now.
But how do YOU get there?
In this episode, I’m discussing how to become the go-to person in your industry in 2022. To achieve this aim, I’m going to walk you through 3 strategies that will support you to stand out and succeed. When you’re the go-to person, so many opportunities are opened up for you that will take your growth further than you thought possible.
And naturally, your business becomes fully and consistently booked out!
Head over to Sales Generating CEO - Ellie Swift to download the FREE cheat sheet that goes along with this episode.
Resources mentioned:
Previous podcast mentioned: My Top 5 Online Marketing Predictions for 2022
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The Power Quarter: https://ellieswift.com/thepowerquarter/
Consumers have become far more connected to brands in recent years. They want to know your values, your story and your ‘why’. Gone are the days when it was just the cheapest option wins. It has never been more important than now to develop marketing strategies that are effective and flexible to build a relationship with your audience.
In this episode, I’m so excited to be sharing with you my top 5 online marketing predictions for 2022! These predictions are super relevant to you if you market in the online space and want to skyrocket your sales this year. I’ll run you through each point and explain how it'll work for you in your business to make true connections.
These will support your current marketing strategy or help you to upgrade your marketing entirely so grab a pen and paper.
I’m also thrilled to be sharing with you a FREE experience that I know you’ll be incredibly excited about and will help set you up for 2022!
Enjoy!
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The Power Quarter: https://ellieswift.com/thepowerquarter/
Resources mentioned:
Simon Sinek Ted Talks: https://www.ted.com/speakers/simon_sinek
Welcome back to the podcast for the first episode of 2022. I am so incredibly excited for the year ahead and my aim is to continue delivering really supportive, really valuable content throughout the year that can help you at any stage of your business.
I want to kick off the year with an episode about mapping out an incredibly abundant year ahead. Setting your goals and your mindset is a super important step for your business but often we forget to get clear on the strategy to support that. That’s what this episode is all about.
I’m going to take you through a practical 5-step process that will give you the clarity you need about how to build your business in 2022. Enjoy!
LINKS:
Website: https://www.ellieswift.com/ Instagram: @elliehswift Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
This episode is Part 2 of the Year that was 2021: The Business. Part 1 was the personal component on the previous episode where I dived into my own life events and reflections. I’m very excited to share with you this business review where I examine each component to build a complete picture of Swift Ventures for 2021.
In this episode, I’m taking you into a behind the scenes view into my business for 2021. I’ll explore my big business goal for the year, whether or not we achieved that goal, the team we’ve built, the highlights and challenges from the year, and the biggest lessons I’ve learned.
My big business goal for 2021 was to earn $1 million in sales… We achieved it! I’ll talk you through my profit margin, expenses, and additional team members. I share with you how I structured the final quarter of my year to invest in systems for my business instead of launching new offers. I managed to achieve having a really successful business that lights me up without having to work 30-40 hours per week.
This episode is overflowing with useful and insightful information from my reflection of 2021. I would love for you to take away the gold nuggets and incorporate them into your business for 2022. Thank you so much for sharing this time with me this year, I can’t wait to see you again next year!
LINKS:
Previous podcasts mentioned:
- The Year That Was 2021: Part 1, The Personal - Shine Online with Ellie Swift | Podcast on Spotify
- My new 17 Hour Work Week - Shine Online with Ellie Swift | Podcast on Spotify
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
This is the second last episode of the year! I can’t believe we’re already coming to the end of 2021.
I wanted to break down the year that was 2021 with you. This is part 1 - the personal episode and part 2 - the business episode will follow.
I encourage everyone to separate their business and their personal goals for 2022. Often we only make business goals and neglect having aspirations for our personal lives. I’m so grateful I made personal goals for myself in 2021, it has allowed me to keep working on myself and how I connect with my friends and family.
In this episode, I’m going to chat about the three core personal goals I set for the year and how they manifested. These goals include: creating more love and connection around me, taking care of my body, and upgrading my daily habits so I’m focused, creative, and on purpose.
I’ll share with you the many highs, lows, the biggest learnings and takeaways, and a summary of the year that was.
I always choose a theme for the year ahead. This year it was la dolce vita - the sweet life. I wanted to have a year where play, joy, and fun are paramount. This year has definitely felt like I’ve accomplished this focus. Whilst I wasn’t able to travel, I was able to find the sweetness in the smaller, simpler things.
I really wanted to share this episode with you to show the whole picture of a CEO of a million-dollar business. There are so many amazing times that go along with the really challenging times. It is this polarity that can make it an incredibly surprising experience and unforgettable year.
LINKS:
Previous podcasts mentioned:
- A First Quarter Check In: A Life Update, My Wedding, Honeymoon & New Biz Beginnings - Shine Online with Ellie Swift | Podcast on Spotify
Resources mentioned:
- Natalie K. Douglas | Thyroid, Gut, & Hormone Healer for Women (nataliekdouglas.com)
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today I’m going to share the top 6 biz takeaways from 2021 to help you scale into 2022. These are a mix of things that I have learned this year and from my clients, along with past experiences I’ve had in my four years of business.
First off, I’ll share 3 key takeaways I’ve learned from my business that I know you’ll find really useful. I have adopted and understood that the more spaciousness I create, the better my business runs. I can do this by continuing to grow my business and not having to work 40 hour work weeks. I’ll run you through how I’ve managed to achieve this in a way that still allows for abundance.
I’ll talk about how making a million is a game of consistency over intensity. The consistency around showing up, building my audience, focusing on offers, and honing my craft. The day-to-day tasks in my business helped me to get here, it wasn’t just one big publicity deal. The third significant learning I made was my business doesn’t thrive under pressure. The more pressure I create, the more things start to suffer.
I’ll then share with you 3 more concepts I’ve learned through my clients. This valuable list includes less is more, expectations ruin everything, and fostering a love of marketing with strategy and mindset. You’ll learn how to scale your business into 2022 to create amazing results. You can apply this list immediately to build a sustainable, successful, soul led and enjoyable business.
LINKS:
Previous podcasts mentioned:
- My new 17 Hour Work Week - Shine Online with Ellie Swift | Podcast on Spotify
- The Value Ladder Explained - Shine Online with Ellie Swift | Podcast on Spotify
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
What comes to mind when you think of sales?
We have all experienced ingrained conditioning that has dominated the way we think of sales. The whole process is gross, uncomfortable, awkward, and feels yuck. Someone like Danny Devito’s character in Matilda, right? BUT it doesn’t have to be that way. Selling with an effective soulful sales method is exactly what I’m going to talk about in this episode.
The soulful sales method is a concept of selling that is based on being a heart-centred, genuine human being. You can sell your program or service by creating mutually beneficial relationships and partnerships with your clients where both parties are served and supported.
When you’re selling effectively, everybody wins.
We need to be mindful that selling is absolutely essential when you’re building your business. You’ll lose clients if you don’t put your offers out there and connect with your audience.
I’m going to share 3 proven ways you can start selling with soul. These strategies are incredibly effective in creating sales and feel so unbelievably organic and natural in your business. I’ll run you through how to handle objections, how selling starts at product creation, holding your clients accountable in their highest, and personally following up with your clients.
This episode is full of practical and useful tips you can implement today. Trust me, you’ll start to enjoy selling soulfully every day!
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
They say that comparison is the thief of joy and I really do agree. I see comparisonitis robbing so many people of joy and the ability to succeed in their business because they’re spending too much time and headspace thinking about what other people are doing.
As coaches, it’s very easy to look at what other people in the industry are doing and subconsciously start showing up in a similar way. This not only creates a distinct lack of originality and uniqueness, but also hinders your success in a big way.
In this episode, I talk about why I believe comparisonitis is so ripe in the coaching industry, the mindset behind it and I share some strategies to help move through it.
Instead of looking at other people and comparing yourself against them, allow them to be the fuel for your inspiration. Remember, if they can do it, you can do it too.
LINKS:
Previous episode: The biggest problem I’m seeing online right now
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m really looking forward to having this conversation with you because it’s something that has been on my heart and mind a lot lately. I wanted to talk to you about the biggest problem I’m seeing in the online coaching space right now.
A lot of coaches I see online these days are taking on a bit of a copycat behaviour. Unfortunately, this isn’t going to produce long term success because they’re taking something authentic and trying to replicate it in an inauthentic way.
In this episode, I talk about why this is so problematic and share 3 strategies to help you connect back with YOU at your core. It’s all about coming back to your uniqueness and determining what your personal brand essence is about.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m really excited to share this episode with you as I talk about the new work/life balance that I’ve been carving out for myself lately.
For the last 3 weeks, I’ve been working only 17 hours a week and in this episode, I talk about why I decided on this number of hours and how I’ve practically been able to do it.
I share what I’m loving about my new work week and some of the challenges I’ve experienced, in particular, learning how to work less and flip the stories that weren’t serving me anymore.
If you’re a person who identifies as being somewhat of a workaholic, this episode will be a great listen.
LINKS:
Delyanne The Money Coach
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
If you’re curious to know more about clarifying your purpose and pivoting into your passion, I have an incredible episode for you today.
I’m chatting with my beautiful friend and client, Cat Skreiner, an energetic business strategist and Human Design guide who works with heart-centered leaders and entrepreneurs to embody their unique energetic design to achieve more ease, flow, and abundance in their personal and professional lives.
I’ve had the pleasure of supporting Cat in her business and have also sought advice from her for my life and business. Understanding my Human Design has really allowed me to deepen my relationship to my work, myself and make decisions in my business that allow things to be more easeful. If that sounds like something you’re interested in too, definitely tune in to this episode.
You’ll learn a little more about Cat, her journey into Human Design, how she works with her clients and what alignment truly means. I hope this conversation inspires you and you enjoy it as much as I did.
LINKS:
- Website: https://www.catskreiner.com/
- Instagram: @cat.skreiner
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Are you feeling distracted? When there’s too much to do, you don’t know where to start and your internal dialogue is going haywire, it can be really frazzling.
This episode was recorded back in October 2019 and is still so relevant today as you start setting your gaze on 2022 and all you want to create in your business for the coming year.
I talk all about bringing yourself back into focus, getting in alignment with your goals and creating a strategy to do that. This will help you see out the year strong and feeling like you have the tools to get really focused on what you’re wanting to create for this final quarter.
Let’s get you out of the frazzle and back into focus.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m so grateful to be talking with the incredible Terri Connellan. Terri is a certified life coach, writer, and accredited Jung/Myers-Briggs personality type practitioner. Her qualifications are expansive with a Master of Arts in language and literacy, two teaching qualifications and a successful 30 year career as a teacher and leader in adult vocational education.
Terri has a passion to work with women throughout the world in her creative business ‘Quiet Writing’, where she encourages a deeper understanding of transformation, creativity, and personality type psychology for more fulfilling lives.
In this episode, we chat about Terri’s background and multi-disciplinary career journey. She openly shares with us about the transformational process she embarked upon, how the idea for her book ‘Whole Hearted’ was created, her specific daily processes and habits, the rituals and methods that work for her, and how she practically managed to produce a book into the world.
Terri wanted to make a difference in the world, so she embarked on a transformational journey that led her to life coaching, recrafting her identity and becoming a writer. I am so excited to have her on the show and I know that you’ll love listening to her warmth, experience and creativity.
LINKS:
References mentioned:
Liz Gilbert - Big Magic: https://www.elizabethgilbert.com/bio/
Steven Pressfield: https://stevenpressfield.com/books/
Morning Pages: https://juliacameronlive.com/basic-tools/morning-pages/
Terri’s website: https://www.quietwriting.com/
Terri’s Instagram: @writingquietly
Wholehearted: https://www.quietwriting.com/books/
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m celebrating a million dollars in sales in 12 months! Way too often, we’re scared to talk about money for fear of sounding yucky but I’m not going to subscribe to that. It’s so important to own our successes and celebrate our wins. I’m so proud of everything my team has created this year to reach this big milestone.
In this episode, I go behind the scenes of my million dollar year. I talk about consistency, giving my business the time and attention it needs to grow, and energetically prioritising resources for the core components of my business. I share how my strategy remained focused on my main revenue drivers and I was able to build upon that and scale effectively.
It can feel awkward to share your wins when other people around you might be struggling. But I’m showing up today to celebrate in the way I want you to as well. Full permission to cheer and celebrate yourself, no matter what.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I have been so lucky to have so many amazing conversations with guests on the podcast that it feels so strange to be sitting here alone!
In this episode, I am chatting about the 32 key life and business lessons that I have learnt from my 32 years. This year has been such a big year for me and I really wanted to take this opportunity to reflect and share with all of you a little piece of me.
These are really key specific lessons that have resounded with me or that I have learnt this year. I love being so open with all of you and will share with you why each of these lessons have deeply resonated with me.
I am so excited for you to hear this episode. It’s jam packed with so many priceless lessons that I have learnt throughout my journey and especially in the past year.
I know that you will find so much value in my experiences and I would be so happy for you to take this opportunity to reflect on your own journey and the life and business lessons learnt along the way.
I would love to hear what you come up with!
LINKS:
Resources mentioned:
Clifton Strengths Finder: CliftonStrengths Online Talent Assessment | EN - Gallup
Check out my previous podcast: A Shining Client: Our Energetic Responsibility In The Online Space with Maree Eddings - Ellie Swift
The Swift Marketing Mastermind: The Swift Marketing Mastermind (ellieswift.lpages.co)
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I love talking to women who have such a drive and passion for supporting other women in business. Today, I am absolutely thrilled to be chatting with the amazing business coach Cait Scudder.
Cait used to be a high school teacher, and has now been featured in Forbes as a seven figure business coach for women entrepreneurs. She is on a mission to support ambitious female entrepreneurs to scale profitable purpose driven businesses that change the world.
We are chatting today about how Cait has managed to run her million dollar business throughout pregnancy and with her incredibly adorable baby girl, Ella.
Cait shares with us the challenges she went through after she found out she was pregnant. Even though she felt really tired and unwell in the first trimester, she managed to develop a survival plan to get through all of her tasks each day. Her business even went on to achieve a six figure quarter!
Don’t be afraid to get some help! Cait shares with us the invaluable steps she went through to adapt her business to pregnancy, birth and motherhood. By thinking forwards and preplanning her launches around maternity leave and the birth of Ella, she has managed to have incredible successes, profitable outcomes, and loyal clients.
I want you to remember to honour your body and the miraculous journey it has been through.
Never forget that you have permission to do your business your way.
LINKS:
Website: Cait Scudder | Online Business Coach for Women
Instagram: @caitscudder
Podcast: Born to Rise | Podcast on Spotify
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m so excited to introduce you to my friend, client, and absolutely incredible human, Bec Cuzzillo. Bec is a Spiritual Business Coach who supports other spiritual women to build incredible businesses that set their souls on fire.
Through her group coaching and mastermind offerings, Bec is on a mission to support women to claim their worth, master their mindset and step into the highest vision for their life and business.
In this episode we talk about Bec’s business journey and the staggered approach she took to get to where she is today, owning a six-figure business that she absolutely loves. Bec shares some of the mindset, strategy, and marketing behind her business and how simplicity is the most effective and powerful way.
We also talk about how becoming a mama changed Bec’s life and business and the transformation her business went through following the birth of her gorgeous son, Noah. Bec shares what she believes it takes to build a spiritual business and much more. You’re going to love it.
LINKS:
Website: https://www.beccuzzillo.com/
Instagram: @bec.cuzzillo
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I have a bit of a different episode for you today as I chat with my friend and incredible powerhouse, Jazze Jervis about all things money. As fellow business owners in similar phases of our business journeys, I thought it would be fun for the two of us to have a chat about what we do with our money.
Jazze is a Network Marketing and Business Coach working with highly driven network marketers and female entrepreneurs who are ready to ditch the hustle and lead with impact, value and strategy. Using organic and authentic marketing strategies, Jazze scaled her business to 7 figures within 3 years and left her corporate job as a lawyer within 18 months of starting her business.
In this episode, Jazz talks about her money making journey and how she came to the understanding that she is worthy of abundance. We talk about what she has had to learn and unlearn when it comes to limiting beliefs around money and so much more. You’re going to love it.
LINKS:
Website: https://www.jazzejervis.com.au/
Instagram: @jazzejervis_
Podcast All That Jazze on Apple Podcasts
All That Jazze on Spotify
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Beginning your own business when you don’t have business experience or examples around you that you can draw inspiration and support from can make it so challenging.
This obstacle can deter many people from getting started, so I wanted to have someone on the podcast that can describe how she has managed to create her own business and turn it into such an amazing success by following her own flow, tenacity, passion and resilience.
My friend and client, Madison Morrigan, is such a successful, magical and amazing human. She is a four time international award winning life coach, host of the podcast ‘Everything Belongs’, creator of Awaken Her Soul (a 14 week mentorship program designed to help women embody their worth), and has just released a brand new business program called ‘Serve it Up’.
In this episode, we have a chat about building your business when you don’t have examples of people doing similar work around you. Madison shares how she managed to make it work in her town and gives amazing tips for building her client base and finding support online. She has been so amazingly successful and inspired that her goals have grown from earning $30,000 a year to earning $500,000 a year!
I am a firm believer, and it is clear through Madison’s story, that hard work gets to be whatever you want it to be when you are working in your own flow and doing what you love.
LINKS:
Website: https://www.madisonmorrigan.com/
Instagram: @madisonmorrigan
Podcast: Everything Belongs with Madison Morrigan — Madison Morrigan
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve been really challenged with showing up in the online space this year. It has felt like a hostile place and I haven’t wanted to show my full self out of fear of not feeling safe. I know that many of you are feeling the same way so I have a special guest on the show today to talk all about the energy we bring to the online space and our energetic responsibility that goes along with that.
Maree Eddings, my incredible friend and client, is an energy sensitive change leader and energy healer who is on a mission to expand the energy consciousness of the world through her training programs, Divine Leaders of Change Sistermind and The Energy Academy. She helps women step into their role as divine leaders and know how to do this by understanding their vibration.
In this episode, we go quite deep talking about how to show up when we feel unsafe to use our voice. Maree talks about the masculine and feminine energies, why we feel the need to put on armour and how now is the time to lead with our expansion. If you feel that you have a lot to offer but are finding it challenging to find your space, don’t retreat. The world needs you.
LINKS:
How to expand your energy FREE training
FIND MAREE:
Website: https://mareeeddings.com/
Instagram: https://www.instagram.com/mareeeddings/
Podcast: Divine Leaders of Change with Maree Eddings
FOLLOW ELLIE:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Sales is an area that many business owners feel trepidation about. As soul led business owners, we want to be authentic and genuine and sales just feels sleazy. But what if it didn’t have to?
I’m excited to introduce you to my incredible guest today, Harriet Mellor, who is passionate about growing businesses and removing the stigma from sales. Harriet is the Sales Transformation Coach, Entrepreneur, and Big Picture Sales Consultant at Your Sales Co. She has over 15 years experience in a range of industries, is one of the most sought after sales people in Western Australia and a passionate and heart centred sales pro.
In this episode, Harriet and I chat through the challenges that most small business owners face when it comes to sales and how you can change your relationship with selling. We talk about how to reframe how you view sales so you can actually begin to love the process and Harriet shares some strategies that you can take and implement immediately into your business.
LINKS:
- Website: https://www.yoursalesco.com/
- Instagram: @yoursalesco
- Facebook: @yoursalesco
- LinkedIn: Harriet Mellor
- Join the waitlist for the Sales Transformation Mastermind here
FIND ELLIE:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
There are so many factors to consider when running a business, but when things aren’t flowing the way you want them to, it’s really important to hone in on the biggest problem to make sure you’re fixing the right thing.
In this episode, I talk about why identifying the number one problem in your business is so important, how you can identify yours and what you can do about it. I share 6 scenarios that may be coming up for you in your business right now and how to approach them so get a pen and paper handy for this one.
I also go into more detail about the work I’ll be doing in The Swift Mindset Method. Don’t miss out on this incredible opportunity to move through your limiting beliefs, re-write your money stories, learn about true manifestation and SO much more. It’s going to be amazing.
LINKS:
Join the The Swift Mindset Method here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I have a very special show for you today for the 50th episode of the podcast! In honour of this occasion, I decided it would be the perfect time to bring on everyone’s favourite guest, my husband, Chay Robinson.
In this episode, Chay and I chat about some of the shifts and changes that have happened in our lives since he was last on the podcast, including him stepping into the role of CFO at Swift Ventures. We answer some questions that a lot of listeners have asked about our relationship, how we do life and work together and keep everything in balance.
Upon much request, we also talk about some of the incredible comfort food Chay cooks up in our kitchen and the wines currently on our favourites list. I hope you enjoy this episode.
LINKS:
Wines mentioned:
Pinot Noir from Singlefile, Castelli, The Lake House Denmark & Rockcliffe
Join the waitlist for The Swift Mindset Method here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s easy to focus on the tangible, practical sides to running a business. We prioritise strategy and marketing but how often do we consciously focus on our mindset? Mindset is unseen and therefore easy to leave off the do-do list. It’s also the main barrier that stops us from getting what we want.
In this solo episode, I dive into the 3 things I see being impacted by not consciously focusing on our mindset. I share how not being in an expansive mindset prohibits ourselves from setting big goals, boxing us in to take less risks and stay in our comfort zone. I talk about how we run the risk of entering into a scarcity mindset, the difference between a fixed versus growth mindset and how all the traits that make a successful entrepreneur are learned, not inherent.
This is an episode for everyone, no matter where you are in your entrepreneurial journey. Is your mindset slowing you down, holding you back or keeping you small? Take a listen.
LINKS:
Join the waitlist for The Swift Mindset Method here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m really excited to introduce you to my guest today, my new friend, Anita Siek. I really loved this conversation and I’m sure you will too as Anita shares all about what fuels her business, how she creates impact by starting with the human, her mindset in establishing her business and so much more.
Anita is a lawyer turned brand and copy strategist and the creator of Wordfetti, a human designed copywriting and brand DNA school that specialises in teaching brands that don't do normal how to stand out through the power of consumer psychology, design thinking and words.
In this episode, Anita and I chat through how she went from being a lawyer to having her own online business, how she built her business from the ground up and the journey she went on. We talk about her “zing” moments, the power of one, and Anita takes us through a design thinking activity that you can go through at home to uncover your why. We do this activity in real time where I uncover what comes up for me and I found it really amazing.
LINKS:
Website: https://wordfettigroup.com/
Instagram: @anitasiek & @wordfetti
Podcast: Brandfetti
Listen to Growing an Online Business through Marketing Smarts and Mindset with Ellie Swift
Sign up to the FREE Create Your Quantum Leap Workshop here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
We get told that we need to show up as experts online but often we don’t actually feel like experts, especially when we’re in the early stages of business. I have a phenomenal guest on the podcast today who I'm so excited to introduce to you because she’s going to blow the concept of expert out of the water.
Rachel Kurzyp is one of my Swift Inner Circle clients, a marketing coach, copywriter, speaker and teacher and is passionate about content marketing. She supports multi-passionate women to build a sustainable and profitable business without having to choose between their passions, compromise their values or use unethical marketing tactics.
In this episode, Rachel talks about redefining what it means to be an expert and flipping the script to tap into the strengths of being new in business. We talk about thought leadership, how to go about creating content, and choosing content to share. We also discuss the clarity gained when you start looking outside yourself and Rachel shares what she believes makes someone really stand out online.
LINKS:
https://rachelkurzyp.com.au/coaching/
Sign up to the FREE Create Your Quantum Leap Workshop here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve been doing a lot of interviews over the last few weeks which I absolutely love but I also really love these solo episodes where I get to check in and connect with you on a more personal level.
At this midway point of the year, it’s a great time to reflect on life and business so this episode is an opportunity to talk about where I’m at at the moment, where the business is at, where our goals are sitting and update you on everything that’s happening.
I always want to be transparent about what my business looks like and provide a road map for how I go about my planning and reflection. With that goal in mind, I share some of the questions I’m asking myself at the moment, some insights from the past few months and some of the expansion within my mindset lately.
LINKS:
Sign up to the FREE Create Your Quantum Leap Workshop here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Great design makes a huge impact on any business. A standout brand not only helps captivate clients, but also enables your unique personality to shine through. My guest today is Jacqui Naunton, Founder of White Deer Design. Jacqui is a talented graphic designer turned online design teacher, helping passionate business owners to take charge of their business to create their own incredible visual brand. She does this through her signature design course, DIY Design My Biz.
In today's episode we talk about first impressions with our target audiences and sustainable branding for businesses. Jacqui reveals how well planned designs can fit for businesses that have evolved, the importance of professional looking websites and social media pages and how these influence clients and the decisions they make.
Jacqui provides some great insight and tips on the importance of design and I have loved having her here to share her expertise.
LINKS:
Website: https://www.whitedeer.com.au
Instagram: @whitedeergd
Podcast: https://www.whitedeer.com.au/podcast
7 Mistakes: https://www.whitedeer.com.au/hangout
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
In the world of online business, the value of creating impactful content that truly connects with your audience cannot be underestimated. My guest today is Tahryn Bolt, Founder and Creative Director of The Social Bolt where she uses her content wizardry to support her clients across all their online strategy and content needs.
I’ve had the privilege of coaching Tahryn since the beginning of her business just 2 years ago. Within 4 months, Tahryn’s business was fully booked out and, through her authentic and person centred style, Tahryn supports her clients to strategically craft content that helps them show up consistently and attract, engage and connect with their dream clients.
In this episode, we talk about creating content in the midst of an ever changing online world. Tahryn reveals the strategies to implement no matter the trends, the content skills you need that stand the test of time and how she grew her business so quickly.
Tahryn is loved by everyone who knows her and she has so much value to add to this conversation. Get ready for some magic.
LINKS:
Website: https://thesocialbolt.com.au
Check out The School of Content Wizardry here
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s been a whole year since George Floyd’s passing and the Black Lives Matter movement. What have we learned? What work is still to be done?
Today I’m joined by the incredible Annie Gichuru who is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build culturally and racially diverse, inclusive and equitable businesses. Annie is also the Diversity, Equity and Inclusion (DEI) coach and consultant for The Beautiful You Coaching Academy where she supports trainees and coaches.
Annie is deeply passionate about representation through a racial justice lens and is an internationally certified coach supporting migrant women of colour and humans committed to building diverse businesses.
In this inspiring conversation, Annie and I cover what representation means to her, how to create an equitable and diverse business, how to show up as an ally even when you’re afraid and so much more.
I know you’re going to love this conversation and gain some incredible wisdom from Annie.
LINKS:
Annie’s website: https://www.upliftingstudios.com.au/
Annie’s Instagram: https://www.instagram.com/upliftingstudiostv/
FREE PDF Guide: How to becoming a genuine ally and advocate for POC
REPRESENTED Course Waitlist: https://www.upliftingstudios.com.au/represented-waitlist
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The Swift Marketing Method is the signature framework I developed for my business and in this episode I share the 3 reasons why I recommend that you create a signature framework in your business as well.
I talk about what a signature framework actually is, how I created mine and why I believe establishing this process or system will be relevant for your client journey, regardless of the industry you’re in.
I discuss how your signature framework creates uniqueness and sets you apart from other businesses in your industry. I talk about how your framework builds trust with your clients and will become an anchor point for your entire business.
Whether you’re at the start of your journey or running a multi six-figure business, your framework will be relevant for you now and every day into the future as your business continues to grow.
LINKS:
Listen to The Framework That Built My Multi-Six Figure Business
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Heads up to all you lovely listeners out there: If you have not listened to Part 1 of this episode yet, please don’t go any further before you do so. This episode continues on from my previous episode where I discussed the mindset to adopt if your launch isn’t going to plan.
In this episode, Part 2, I follow on from talking about mindset to discuss the strategy and marketing to adopt if you’re in the thick of a launch and you haven’t generated the sales you hoped for.
I share a few of my favourite strategies that will be easy for you to implement right now, including creating a sense of urgency, tweaking your messaging where needed and inviting people on to calls in order to foster a relationship with potential clients.
I hope this 2 part series has been really helpful with some practical tips for those of you who are in the thick of an online launch. Even if you’re not currently launching, the mindset, strategy and marketing tools I’ve shared will certainly equip you for a successful launch in the future.
If you are mid launch or perhaps a few days into your launch and you haven’t generated the sales that you were hoping for, fear not; I have a 2 part episode that is absolutely for you.
In this episode, I talk about the mindset that I recommend adopting if your launch is not going to plan. If you’re in this position, the first thing you want to do is take care of your mindset and what I discuss today is the mindset that has supported the success of many of my clients.
I break down the three components of putting your CEO hat on, leaning into curiosity and deciding that you are all in no matter what.
In Part 2 of this episode, I’ll be sharing the strategy and marketing to adopt if your launch isn’t going to plan. Even if you’re not currently launching, you’re in a great position to absorb this information now to ensure a successful launch in the future.
Stay tuned.
Having the right mindset is one of the biggest fundamentals of running a successful business. Many of us entrepreneurs started our journey in the corporate world where we adopted a corporate mindset. This mindset says there’s a right way of doing things, a linear way of thinking and a hierarchy to adhere to. But that’s simply not the case in the world of entrepreneurship.
Emerging out of the corporate world requires a big shift in your mindset to adopt a mindset akin to opportunity, being curious and expansive in your thinking. In this episode, I share a recap of my journey starting out in corporate PR and marketing and my transition into running my own successful business.
You’ll hear the 5 mindset shifts I had to make when transitioning out of the corporate world and what that looked like on a practical level. This episode is going to be really helpful for those of you who have previously been in the corporate world or perhaps still transitioning out of corporate into the entrepreneurial space.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’m dropping a fantastic hack on you today to help you get a whole lot more in your business. In fact, it’s a hack that applies not only to your business, but in your life generally.
This hack took me way too long to commit to, and even though I had heard about the benefits, it wasn’t all that long ago I actually started implementing the strategy.
So what is this delightful hack?
It’s simply planning the night before!
At the end of each day, before I close my laptop, I look at what is on the agenda for the next day and I actually block out the time each task is going to take.
It has been an absolute game-changer.
So if you’re struggling to find the time in your business and you feel like you’re busy, but not achieving - give this hack a try.
Listen to the episode to hear how it has affected my work life and the specifics on implementation.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The Coach Code: https://www.thecoachcodecourse.com/
Beautiful You Offer: https://www.ellieswift.com/become-a-coach/
There are a whole lot of misconceptions out there surrounding how to find your ideal client.
For as long as I’ve been doing this work, it has been common to assess your client based on certain demographics. Perhaps it’s where they live, their age, the type of place that they live or the type of business they have.
However, I have found that basing your ideal client on common demographics, is not particularly accurate. Especially for a lot of you these days who run global businesses, you would be finding that your clients don’t fit into a certain category of people so much.
Today I’m running through three things that I believe you must know about your ideal client, in order to truly serve them properly.
It involves going a lot deeper than you may be currently and I hope you find this information really valuable!
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The Coach Code: https://www.thecoachcodecourse.com/
Beautiful You Offer: https://www.ellieswift.com/become-a-coach/
For those of you that have a podcast of your own, I know it can be odd sitting down to record a solo podcast episode and wondering what to talk about. In fact, I had this question from a client recently asking how I structure my solo episodes so that it doesn’t feel weird just sitting there essentially talking to yourself.
At the end of the day, you are talking to yourself but it doesn’t have to feel weird. The key is to have a solid structure that you follow. In my case, I like to plan it out using the essay structure that I used back in high school. Who would’ve thought I would actually be using information that I learned in high school!
Today I’m talking through how I plan my solo episodes out so that I always cover the points I want to hit, why I don’t fully script my episodes and the importance of keeping the conversation in a nice flow.
Enjoy!
LINKS:
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- The Coach Code: https://www.thecoachcodecourse.com/
- Beautiful You Offer: https://www.ellieswift.com/become-a-coach/
Recently one of my clients came to me looking for the magic bullet for success. Despite the success she has already found, she is still stuck under the belief that every successful person knows something that she doesn’t. That if she could just find that out, she would be successful and that she never could be without it. I’ve also been in this place, desperate to find the unifying factor for success that would make my future crystal clear, but the reality is, no such thing exists.
In today’s episode I want to address the myth of the magic bullet and the belief we internalise that we don’t have enough talent to generate the success we desire. When we don’t know something, our natural desire is to figure it out and solve the problem as soon as possible. In business this can mean constantly looking outward for a strategy. However, there is no one size fits all, our business is personal, and our strategy needs to be too. Business can’t be boiled down into a set checklist, but it doesn’t have to be convoluted and scary, you just need to anchor yourself in your own path.
LINKS:
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The value ladder is a topic I discuss with my masterminders and something I always come back to when thinking about next steps in my business to ensure I’m making the best decisions for my clients and myself. So today, I’m breaking it down so that you can utilise it in your business too.
In this solo episode, I talk about what the value ladder is, why I use this process with my clients and how you can use it within your business too. I share some examples of how I use the value ladder within my business to match where my ideal client is depending on where they’re at in the customer journey.
If you’re currently building your business or at a crossroads and restructuring in some way, this episode will be particularly useful for you. If your business is going strong, this way of thinking will help you when you’re making any further changes down the track. Let’s dive in.
LINKS:
Sign up to my FREE training program: The Scale to Six Series
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
I’m so excited to share this episode with you today as I speak with my beautiful friend and client, Jaci Rogash, about her deep healing journey, the power of coaching and how this discovery led to a full time successful business.
Jaci is a certified Transformation Coach, writer and speaker who helps amazing humans overcome adversity and live the lives they’ve been dreaming of by discovering what is most important to them. Through 1-1 and group coaching experiences, Jaci helps her clients move through self doubt, self sabotage, fear of judgement and unhealthy subconscious patterns so they can discover a genuine happiness they’ve never known.
No stranger to trauma, Jaci was a victim of bullying, sexual assault and family violence. In this episode, Jaci shares her story of adversity, how it led her to business and the mindset she navigated to start her business. We discuss exactly what she’s done to go full time and the strategies she repeats again and again to maintain consistency and success in her business.
Jaci shares about her daily mindset practises and some really beautiful journaling questions that you’ll definitely want to write down. Grab a pen and paper, a comfy chair and a nice drink for this one. You’re going to love it.
LINKS:
- Jaci’s Website: https://www.jacirogash.com
- Join the True Self Experience
- Jaci’s Instagram: @jaci.rogash
Sign up to my FREE training program: The Scale to Six Series
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
I’m fresh back from my honeymoon, a married woman and I’ve been so looking forward to sharing with you all about my experiences over the last few weeks.
A lot of people have asked me to share about my wedding so I’m taking this episode as an opportunity to pause for reflection, discuss some of the lessons I’ve learned from my time off and also some news about what’s coming up next in the business.
In this episode, I share some details about my beautiful wedding day, why we chose to have a wedding in the first place and how it truly was the most magical day of my life. I talk about how Chay and I were intentional about unwinding after the big high of our wedding and how that time of relaxation on our honeymoon taught me the importance of taking a break.
What has this year looked like for you so far? What has it brought that you are grateful for and what does alignment look like for you? These are the questions I’ve been asking myself and I encourage you to do the same.
LINKS:
Sign up to my FREE training program: The Scale to Six Series
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
I’m so excited to introduce you to my super fun guest today. Her name is Presh Rodgers and she is a Pinterest marketing expert, Instagram queen and the bad-ass CEO of The Presh Assistant. She helps fellow entrepreneurs reach their goals by pimping Pinterst and enhancing their Instagram marketing strategies to sky rocket their visibility without the need for paid ads.
In this episode, we talk about why Pinterest is so great for coaches, creatives and consultants and Presh shares some really thoughtful ways that you can use Pinterest as part of your wider marketing strategy. Presh shares some examples of how she sees Pinterest working really well, why you can’t treat it like any other platform and reveals her top 3 tips for anyone wanting to add Pinterest to their business marketing strategy.
We talk about the importance of knowing your goals, being patient and adapting to change and how people need to get to know you in order to build trust before taking the plunge to buy from you. This will be a really useful episode for any online business owner, especially those of you looking at building out more low cost offers in your business. Enjoy!
LINKS:
- Website: https://preshrodgers.com/
- Instagram: @preshrodgers
- Pinterest: https://www.pinterest.com.au/preshrodgers/_created/
Sign up to my FREE training program: The Scale to Six Series
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
I have such an incredible guest on the podcast today who I’m so excited to introduce you to. Sas Petherick is my gorgeous friend and client and one of the most incredible coaches that I know. As a Master Coach and founder of the Self Belief Coaching Academy, Sas works with her clients to move from understanding root causes of self doubt to cultivating tangible, sustainable self belief, self acceptance, self worth and self trust.
This episode is a beautifully rich discussion as we talk about Sas’ business and the transformation she’s seen over the past 12 months, in particular her $110k launch. We unpack so much value surrounding mindset, self belief and marketing as Sas talks about the importance of being honest with yourself, knowing when you’re playing small and recognising the value of your work.
We talk about Sas’ launch, how it was the culmination of all the small conversations, messages and social media posts throughout the year. Sas talks about her take on marketing and growing her following and the magic of being surrounded by a supportive community of coaches.
There are so many gems in this episode and I know you’re going to receive so much value from this conversation. I hope you enjoy listening to it as much as I enjoyed recording it.
LINKS:
- The Self Belief Coaching Academy
- Courage and Spice: The Podcast for humans with Self-doubt
- Sas’ Instagram: @saspetherick
Sign up to my FREE training program: The Scale to Six Series
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
I’m delighted to be sharing part 2 of the Q&A session that we began last week which was based on a number of different questions that you’ve been asking me on social media. I really love hearing from you to find out where you’re at right now and what it is you want to know about.
Last week I talked all about how I run my day and plan for the week ahead and I answered a bunch of questions surrounding mindset, which is a really big part of the season I’m in right now. If you missed Part 1, make sure you go back and listen.
Today I’m diving into some of the questions surrounding my team, how many employees I have and when I started drawing myself a wage. I answer a really great question about the types of questions I ask my coach and go into the all important topic of launching, connecting to your ideal client and demonstrating that you have the solution for their needs.
I was asked a lot of questions about launching and it’s such a vital part of what we do so you can be sure I’ll be sharing a lot more about this topic over the coming weeks and months. Stay tuned.
LINKS:
- Sign up to my FREE training program: The Scale to Six Series
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
I have a beautiful solo episode for you today and my intention for this one is to share a whole bunch of answers to the questions you’ve been asking me on Instagram. I really love hearing from you to know where you’re at in life and in business so I can curate my content in a way that really serves you.
In this episode I answer some questions relating to mindset and marketing and how I spend my days, including my chill days which are mostly about family, food and relaxing! I share a specific set of questions that I ask myself to prepare for the week ahead and also delve into three journaling practises that I love and oscillate between, depending on what I need.
There are certainly more questions to be answered so stay tuned for part 2 or maybe even part 3 of this episode where I’ll discuss topics such as boundaries and all things to do with launching.
LINKS:
Sign up to my FREE training program: The Scale to Six Series
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
If money is something that feels scary for you or if you’re feeling really challenged when it comes to your money management, get your pen and paper ready because this episode is for you. My guest today is the amazing Clare Wood, a Business Coach, money mentor and self proclaimed numbers nerd who helps her clients manage their money and make more of it.
In this episode, I pick Clare’s brain about making smart investments in your online business, the need for capital, timing for bringing on a team and how you can most effectively manage your money day to day.
Clare shares her recommendations for investing when first starting out and scaling your business and some of the mistakes she sees a lot of online business owners make. She talks about why she’s such a big believer in business coaches and courses and the importance of surrounding yourself with the right people and asking questions.
I also share the money habits that I personally have each and every day and we discuss how familiarising yourself with basic accounting skills and tax can help take your business to the next level.
LINKS:
- Clare’s Instagram: @clare_wood_coach
- Clare’s Podcast: The Clare Wood Podcast
Sign up to my FREE training program: The Scale to Six Series
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
I have a slightly different episode for you all today and it feels really nice, more like going for a walk with a girlfriend and sharing life updates. As CEO, life and business are never mutually exclusive and I’m always interested to hear how other business owners navigate the integration between the two.
In this episode, I share what this current season looks like for me, what's happening in my business and my life. The energy feels really big and really fun and there’s a lot of up-levelling going on with my big business goals and the fact that I’m getting married next month.
I share how much I’ve enjoyed the wedding planning, embraced giving it a life of its own and how we’ve just completed our biggest sales month to date. I talk a bit about the Swift Marketing Mastermind and Inner Circle and why it’s quite an exciting time here at Swift Ventures.
LINKS:
Sign up to my FREE training program: The Scale to Six Series
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
Since launching this podcast I’ve received a lot of requests for topics to discuss and the overwhelming feedback is that a lot of you want to hear about how I run my business from the backend. I’ve got a very special guest joining me today to discuss all things systems, teams and behind the scenes of Swift Ventures.
In addition to being my incredible right hand woman and Online Business Manager, Nivek Harrison is a Business and Mindset Coach, Digital Course Creator and passionate about all things technology and people. Nivek is the founder of Emeralds and Empires, a virtual support agency for soul led coaches, course creators and consultants who want to transition and elevate their businesses through the power of leveraged systems.
Using her signature framework of strategy, systems and soul, Nivek supports other entrepreneurs to build their dream businesses, supporting owners to deliver their magic while taking care of the behind the scenes of business. Nivek’s passion for what we do at Swift Ventures is next level and I’m so grateful for what she contributes on a daily basis.
In this episode, Nivek shares an overview of our systems and reveals exactly how we run the business including the systems, structures and tech we are using right now to build the business to 7 figures. She talks about the importance of bringing your team on your journey, sharing the highs and lows and keeping the business as simple as it needs to be. Nivek also discusses the biggest mistakes she sees people make when it comes to the backend and how to know when it’s time to bring on a new team member.
I hope you enjoy this conversation as much as I enjoyed recording it.
LINKS:
- Nivek’s Website: https://www.emeraldsandempires.com
- Nivek’s Instagram: @emeralds.and.empires
Sign up to my FREE training program: The Scale to Six Series
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
If the idea of stepping into your truest essence with boundless courage and walking in radical self acceptance appeals to you, this episode is one you won’t want to miss. Today I’m joined by my beautiful friend, client, therapist and coach, Sam Dhu, as we talk about self worth and being unapologetically, unabashedly YOU.
With 6 years of university qualifications and over 15 years experience supporting thousands of women from all walks of life, Sam is a Positive Psychology Life Coach and psychotherapist and passionate advocate for living an inspired life. As the queen of permission, Sam’s mission is to support modern day women to experience fulfilment, self acceptance and unbridled joy.
In this episode, we dive into reasons why many women experience significant self worth challenges and how it prohibits them from doing the things they want to do in their lives and their business. We discuss how a lack of self worth stops us from taking the leaps and risks we need to take in order to build the businesses that we desire and talk about the inner transformation that must take place to live in worthiness.
I know this episode is going to build you up and inspire you on a very deep level today. Let’s dive in.
LINKS:
- Instagram: @samanthadhu
- Permission Granted https://pages.samanthadhucoaching.com/permission-granted/
- Website: https://www.samanthadhu.com.au/
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Email: info@samanthadhu.com.au
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Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
In previous episodes I’ve talked about reflecting on 2020 and how to go about setting goals for your next year in business. Now it’s time to dive a little deeper as you start thinking about what your specific marketing strategies are going to look like for 2021. There are loads of goodies in this one so get your pen and paper ready.
In this episode, I share the top 5 marketing trends that we’re going to see shift and evolve this year and how each of these trends share common themes of creating personal connection. I give some examples of how we are implementing these strategies in my business and why I believe these forecasts to be true. I talk about why podcasting is now more important than ever, the latest networking app that is blowing up and so much more.
I’m excited for the coming year. Who’s with me?
LINKS:
Episode #14 // 5 Online Biz Strategies That Work RIGHT Now with Rachel MacDonald
Listen on Spotify
Listen on Apple Podcasts
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
RESOURCES MENTIONED:
https://www.bonjoro.com/
https://www.joinclubhouse.com/
I often say that in marketing, there are no secrets. But there does seem to be a secret that nobody is talking about when it comes to goal setting. In this episode, I talk about the two types of goals and the important question you need to ask yourself to make sure you’re choosing the right type for you.
I share examples of what these two types of goals look like and that it really means nothing about you as a person or business owner if you don’t reach your goals. I also talk about the importance of detachment from your goal and how it is actually a part of the manifestation process, trusting and embodying that reality in your life.
You might already be a goal setter or perhaps you need some extra inspiration to start clearing a path ahead to help you live the life you want. Either way, this episode is for you.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
I’m so excited to be sharing my final episode for 2020. We’ve now reached 10,000 downloads and the support means so much to me. I have thoroughly enjoyed recording every single episode and I can’t wait to keep connecting and sharing with you all in 2021.
As we wrap up the year, I decided it would be a great opportunity to go back and review the top 3 episodes from 2020 to share my biggest takeaways, the feedback I’ve received from those episodes and to give an overview of the key things that were talked about.
This is a short and sweet episode and I hope you enjoy circling back to some of the amazing things we’ve talked about this year. A Merry Christmas to you all and see you in 2021!
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
Last week I talked you through my year in review, which goes hand in hand with planning for the year to come. In this episode, I share how I go about planning for my year ahead in business so that you can be fuelled with the inspiration to create your own unique process.
I share an overview of what my planning process is looking like this year and how it’s a little different to previous years. I also go through some of the questions I ask my Swift Inner Circle and Swift Marketing Mastermind groups, drawing from some key parts of a document I share with them.
You’ll also hear about why I plan, why I believe it’s so important and my thoughts on intention setting, goals and mindset. Wherever you are in the world, I hope you’re enjoying the festive season and are getting excited about the year ahead. Let’s get started.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Swift Marketing Mastermind: http://ellieswift.com/smm-waitlist
This year was certainly very different to what we all expected it to be! Join me in this episode as I reflect on the year that has been; the good, the not so good, the things I’ve learned and the things I’m most proud of. I start out by taking you through how I planned for 2020, what it actually looked like, and how I’m going to start preparing for 2021.
I really enjoy going through this reflection process every year and I like to give myself plenty of time to go deep into it to build clarity for the year to come. As I let you into the pages of my journal, my hope is to give you inspiration to go through this process yourself so you can start preparing for a really amazing year to come.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Swift Marketing Mastermind: https://ellieswift.lpages.co/sMM-WAITLIST/
What is CEO Mindset? I’m so excited to be talking to you about this topic today because it’s something that is critical for the success of your business and I know that if you take this on board, you will be on your way to building the business of your dreams.
I teach CEO Mindset to my Swift Marketing Masterminders and in this episode, I give you a behind the scenes sneak peek into what it is, why it’s so important and how you can cultivate it for yourself. I talk about the 4 components of CEO Mindset and also share about creating CEO time, what it looks like and how I implement it in my own business.
This is a really practical episode with so many great takeaways and prompting questions to help you keep leaning in and showing up to develop your own CEO Mindset. As you do, the results and shifts you’ll see in your business will be like nothing else.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I received a question in my DM’s recently about how I stay organised in my business and in my life. I really love being organised. It enables me to spend so much more time doing the things I love instead of chasing my tail and being anxious about what needs to get done.
This episode is dedicated to sharing how I structure my days and weeks on a personal level to help me stay productive and create time for family, exercise and the strategy and deeper work that I absolutely love. I talk through some of my secret weapons, the tools I use to stay organised and why I avoid email for anything that’s really important. I talk about my daily hour of power and share why I colour code my calendar to keep my life in balance.
If you’re needing some help structuring the million ideas and tasks racing around your head, this episode will give you some practical tips to help you take back control and make space for the things you love. I’ll be doing a future episode with my business manager about the backend systems of our business so stay tuned for more organisational insights.
RESOURCES:
Asana https://asana.com/
Voxer https://www.voxer.com/
I use the Google suite for Google Drive, Google Keep, Google Calendar
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Are you done with 2020? It’s been a year for us all and many business owners just feel like tapping out. This has been a hot topic with many of my clients and the people in my community and I’m really pumped to share this episode with you in the hopes of inspiring and empowering you to keep showing up now and into 2021.
In this episode, I talk about some ways you can recognise if you’re feeling tapped out, what might actually be happening for you in terms of resistance and self sabotage and some practical tips to move through it. I discuss learning to process everyday stress instead of tapping out and share some practical ways in which I manage my internal infrastructure and re-calibrate in order to show up.
It would be quite easy to tap out and blame it all on 2020 but when you choose to live a soul led journey and create an experience that lights you up, you haven’t chosen easy. The exciting part is that you’re left with a decision. You can choose today to keep planning, building and showing up to create your incredible business into the future without having to tap out.
LINKS:
The Coach Code: https://www.thecoachcodecourse.com
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
One of the places where a lot of people get confused in business is how to get repeat clients. Like most things in business, the answer lies in a simple framework and this episode is all about breaking that down to help you have clarity and confidence in yourself and your business.
The key is to work a repeatable system that is built from solid foundations. In this episode, I discuss what that means and why it’s important not to overcomplicate it. I also share key points to remember when reaching your ideal client, being clear on what makes your business unique and why it’s important to have real substance and not try everything under the sun.
If you want to authentically attract the clients and income you want, I invite you to join myself and Rachel McDonald for a 3 day Become a Client Magnet challenge. The year is wrapping up quickly and 2020 has taught us that the online space is an incredible way to make money and build a business. This course will catapult you into 2021 with clarity, purpose and vision to build the business of your dreams.
LINKS:
Become A Client
Magnet Challenge: https://www.thecoachcodecourse.com/clientmagnetchallenge
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Get your pen and paper ready. I have an episode you won’t want to miss today. This podcast was created to support you specifically with what’s working NOW in the online business world. Today I joined forces with my dear friend and incredible human, an online business boss and my partner in The Coach Code, Rachel MacDonald.
Rachel is a Business and Mindset Coach, speaker and course creator who helps visionary women build thriving, purposeful and profitable online businesses. With 7 years experience growing her own multi six figure business and a decade long career in corporate marketing and PR, she guides passion-fuelled women out of fear and uncertainty and into lives and businesses that they love. Through her 1-1 coaching and online courses, she helps female business owners scale their online businesses in a way that fully serves them. She’s got the goods.
In this episode, Rachel and I share with you the top 5 tried and true strategies that we’re seeing work really well right now in the online business space. We both work with clients on the daily to help launch and build thriving online businesses. The strategies we discuss today have been tested in our own businesses, our client’s businesses and those of our peers. There is so much value for you here today. Tune in now because I can’t wait to share it with you.
LINKS:
Become A Client
Magnet Challenge: https://www.thecoachcodecourse.com/clientmagnetchallenge
Rachel’s Instagram: https://www.instagram.com/rachelcmacdonald/
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
It’s such a privilege to meet and learn from so many amazing people through this podcast and today’s guest is no exception. Dixie Crawford is a force to be reckoned with, a self proclaimed rebel and an absolute powerhouse. She is a Barkindji woman, owner and operator of Source Nation Pty Ltd, a consulting agency offering coaching, group programs and online training to individuals and organisations committed to anti-racism, diversity, inclusion and equity. Dixie is a big believer in the idea that if we face the hard stuff today, tomorrow will be better.
In this episode, Dixie shares from her life growing up in regional NSW, and how her path led her to where she is today. We discuss why it’s so important to understand the history of Black people within your own country, personal blind spots when it comes to racism and how you can create change through important conversations.
Dixie talks about the importance of starting with yourself and being authentic in your action and how we all need clarity, confidence and courage to be part of the change. We all have so much to learn and I hope you find this conversation as enlightening as I did.
LINKS:
Source Nation: https://sourcenation.com.au/
Dixie’s Instagram: https://www.instagram.com/dixie_crawford/
Dixie’s Program: Constructing Critical Conversations About Race
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Swift Marketing Mastermind: https://ellieswift.lpages.co/sMM-WAITLIST/
The Coach Code: https://www.thecoachcodecourse.com/
Following on from last week’s episode about how I made $250,000 off 4 emails, I’ve got another exciting podcast for you today. In this episode, I talk through the nuts and bolts of how I had a $115,000 cash month and continue to have these big months with a whole lot of ease.
I’ll give you a break down of the figures, what they included and where they came from and also talk through the strategy and mindset I used to achieve such a great result in my business so that you can do it too.
If you haven’t already listened to Part 1, I suggest going back to that episode first in order to have the foundation for the things I discuss in this episode. Tune in to discover some amazing practical tools and strategies that you can start implementing in your business today.
LINKS:
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: https://ellieswift.lpages.co/sMM-WAITLIST/
- The Coach Code: https://www.thecoachcodecourse.com/
Today’s episode is one that fills me with excitement. I made $250,000 off 4 emails and I’m going to share the strategies, mindset and marketing I used so that you can achieve the same in your business. I know this episode will inspire you, understanding that if I can do this, you can too.
In this episode, I break down the details of the strategy, mindset and marketing I used while launching the Swift Inner Circle and the Swift Marketing Mastermind. I talk through details such as why I created a waiting list, the openness of having sales conversations and my daily mindset practises.
It’s so tempting to want the quick secret but I’ll tell you why playing the long game will pay off again and again. There’s nothing more important than serving your people really well and consistency will build trust. Tune in to part 2 next week to hear about my $115,000 cash month and the strategies, mindset and marketing that got me there.
LINKS:
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Swift Marketing Mastermind: https://ellieswift.lpages.co/sMM-WAITLIST/
- The Coach Code: https://www.thecoachcodecourse.com/
BOOKS MENTIONED:
https://pumpkinplan.com/
After asking my community what you all wanted to hear about most on this podcast, it became clear that my morning routine was a hot topic. So today, I’m diving deep into how I create my mindful morning routine and what changes exist within this.
I am someone who suffers from anxiety and have done so throughout my life, so for me having a morning routine that sets me up positively for the day ahead is crucial. I am prone to waking up with a racing heart, busy mind and if I’m not mindful in the morning, the day can quickly get away from me.
On the episode today I will go through:
- Three key components that I include in my morning routine and how you can create these for yourself
- How my morning routine changes so that I never get bored
- The value I place on the different seasons of my life and how best to support them
- An example of what my summer morning routine looks like
Little disclaimer here for you all, our days are likely going to look very different. I don’t have children, I live by the ocean and I really love the morning and waking up early. However, you might not be a morning person. This is the routine that I have tweaked for myself to fully support the best version of me. I urge you to look deep within to find the routine that works for your specific needs and stage of life.
LINKS:
- Website: https://www.ellieswift.com/
- Instagram: @elliehswift
- Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
- Claire Baker EBook https://www.clairebaker.com/adore-your-cycle
- Human Design https://www.jovianarchive.com/Get_Your_Chart
It is my honour to introduce to you my dear friend and mentor, Julie Parker, founder of Beautiful You Coaching Academy and co-founder of Priestess Temple School. Julie is a woman who exemplifies the life of a modern day priestess, living a life of service and passionately training others to do the same. She has inspired thousands through her work as a coach, speaker and author and I have absolutely no doubt that she will inspire you today.
In this episode, Julie openly shares from her experience in establishing the successful global business that she runs today. We discuss how her mindset, marketing and strategy have evolved during the lifetime of her business and Julie shares some of the challenges and blockages she encountered when first starting out.
Sit back, unwind and let Julie’s heart encourage you as she shares the 7 core values that have been the core principles of Beautiful You Coaching Academy since day one. There is so much value in the episode and I know you’re going to love it.
LINKS:
Websites: https://juliesuzanneparker.com/
https://www.beautifulyoucoachingacademy.com/
https://www.priestesstempleschool.com/
https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today I’m joined by special guest, Jolinda Johnson, as we take a dive deeper into the health of the woman behind the business. When you’re the one calling the shots, living your best life as an entrepreneur and being the CEO it can feel like there’s a lot going on. If you’ve been following me for awhile you’ll know that I don’t subscribe to this “hustle” mentality of working ourselves into the ground. I’m calling bullshit on that and my guest today is here to back me up.
Jolinda is a Women’s Health Coach with a specialisation in hormone health and focuses on the health of the whole woman; mind, body and spirit. She is a certified Holistic Health Coach, Life Coach and priestess and supports women who are on the brink of burnout to help them emerge in connection with their bodies and reclaim the wild woman within.
In this episode, Jolinda explains what the different stages of burnout can look like, the effects on our bodies and the warning signs to look out for. She shares how we can be more in tune with our bodies, the importance of understanding our menstrual cycles and how to step away from normalised coping strategies into true health and freedom.
This episode is one for all women and especially those who are feeling the effects of stress and the busyness of life. So sit back, unwind and let this episode refresh your soul.
LINKS:
Website: https://jolindajohnson.com/
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
I’ve got a special episode for you today as it’s almost my 31st birthday. In the years I’ve been scaling my business, I have learned so many amazing things which I know will add value to your business and serve you in an incredible way. In this episode, I share 30 of the most important things I’ve learned around mindset, strategy, marketing, selling, money and visibility.
I share my thoughts on mindset and how it’s 90% of the game, why understanding the problem is half the battle and how selling from your heart is the best thing you could possibly do. I take a dive into daily practise, knowing your ideal clients intimately and so much more.
Find a comfy spot and get your pen and paper ready. Tune in to hear my top 30 lessons about business and find out how you can win a free 60 minute one on one coaching session to support you with the strategy, mindset and marketing to help you build your incredible business.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Today I am honing in on the topic of how to become a money-making coach. If you already know that you want to be a coach but you’re not quite sure how to make money while doing it, then this episode is for you.
In this episode I share 3 key things you can do to make sure you’re setting yourself up for the best chance of success. I talk about the importance of finding your niche and explain four coaching categories to help you determine what your niche looks like and start finding your ideal clients.
I talk through the importance of focussing on your craft, committing to the journey and why learning how to run a business goes hand in hand with becoming a successful coach. You’ll also hear about a special opportunity to enrol in a truly amazing coaching course that will change your life as it did mine.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The Coach Code: https://www.thecoachcodecourse.com/
Beautiful You Offer: https://www.ellieswift.com/become-a-coach/
The Beautiful You https://www.beautifulyoucoachingacademy.com/
It is with absolute pleasure that I introduce to you my dear friend, mentor and guest today, Lacey Sites. Lacey is a business mentor, Success Coach for high performing women entrepreneurs and an incredibly loyal, caring and wise human being.
In this episode, Lacey and I unpack what it is to have a scaling mindset, why it is so important and how it is often overlooked. With an MS in Mental Health Counselling, an MBA and a therapist background, Lacey has an incredible insight to understanding people and she shares how this is absolutely necessary for understanding business.
Lacey shares her methods on how to move through mindset blocks, reveals her personal daily mindset practise and how she scaled her business to where it is today. Tune in to hear these insights and so much more. This episode will give you essential tools for success to help you scale your business to the next level and attract the opportunities you desire.
LINKS:
Literally Podcast: https://www.alituplife.com/podcast/
Lacey’s website: https://www.alituplife.com/
Instagram: @alituplife
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
ThinkUp App: https://www.thinkup.me/
Welcome to Shine Online with Ellie Swift. In this episode I talk about where to invest your money in your business to help it thrive. As a service based business owner, you have the benefit of less upfront and ongoing costs compared to a product based business. Your business still requires the investment of time, energy and money but it can be difficult to determine where you should invest.
In this episode I share the key ways I have invested my money and how I plan to continue investing my money into the foreseeable future. I share my Three C’s of Craft, Coaching and relevant Courses and how investing in these areas will make a great impact on your business.
Spending money is one thing, but the real impact is made when you take what you have learned and start implementing it into your business. This episode will help guide you to determine the best next move for your business and inspire you to take action toward the success you desire.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
The Coach Code: https://www.thecoachcodecourse.com/
Courses mentioned: http://inspacesbetween.com/bright-eyed-and-blog-hearted/
https://jeffwalker.com/programs/
In this episode I share 4 key strategies that I utilised to generate my first $10k during my transition from corporate into running my own business. These valuable strategies are malleable to your specific industry and will support you no matter where you’re at in your business.
You’ll learn about the importance of focussing on the journey and sharing your story in order to connect and bring value to your community. You’ll discover practical tips on soulful selling, creating a clear consumer journey and the power of storytelling to communicate your value and stand out to potential clients.
When you operate from a place of service and cultivate a depth of relationship with your clients where you are truly bringing value to their lives, the next logical step is that you will create a successful business. Tune in to discover 4 strategies that I used which enabled me to do just that.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Welcome to Shine Online with Ellie Swift. I’m thrilled to introduce you to my very first guest, my fiancé and amazing partner in life, Chay Robinson.
In this episode, we take a dive into the inner workings of our relationship and what it looks like for me to run a business from home, and what that means for us as a partnership, on a day to day basis. We talk about the values that have helped us navigate this journey and how we go about managing the balance of priorities in both our personal and professional lives.
Our lives are intertwined and the business is one aspect of that, which is why we are so intentional about communication, working as a team and honouring each other’s journeys. I hope this episode inspires you to know that you can not only build a successful business, but you can strengthen and deepen your romantic relationship at the same time.
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Books: https://www.franklincovey.com/the-7-habits.html
https://www.5lovelanguages.com/
Welcome to Shine Online with Ellie Swift. Today I’m going to let you in on a little secret; my signature framework, The Swift Marketing Method. Whether you’re at the start of your journey or running a multi six-figure business, this framework will be relevant for you now and every day as your business continues to grow.
In this episode, I share insights into my journey in developing The Swift Marketing Method and how it works to bring success to my clients every single day, enabling them to smash big goals without burning out. You’ll learn about the three fundamental pillars of Strategy, Mindset and Marketing and I break them down into more detail, revealing why all three are equally important and intrinsic to one another.
In this episode, I share an exercise to help you get crystal clear on what you need to do next and give you some questions to ask yourself to help identify blind spots that are blocking you from elevating to your next level. Get your pen and paper ready and let’s get intentional. It’s time for you and your business to start shining!
LINKS:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
Shine on Social Course: https://www.ellieswift.com/ShineonSocial2020/
Hey hey! Welcome to Shine Online with Ellie Swift. I’m a Mindset and Marketing Coach for high performing women, and my mission in life is to empower all women to create soul led lives through entrepreneurship. I’ve been hinting at starting a podcast for a while and now the time is right and it feels so good to be getting started. I’m so excited to be connecting with you in this way, taking you deeper into my life and into my business.
Tune in to hear more about my journey, where I’ve come from and how I managed to build a multi six figure business from the ground up within 2 years. In this podcast, I will have incredible guests and solo episodes on all things marketing, mindset, content, strategy and so much more.
My aim for this podcast is for you to feel inspired and be ready to start taking intentional and impactful action in your own life. If you are wanting to build an intentional, soul-led and profitable business, then you are in the right place.
LINKS:
Instagram: @elliehswift
Facebook Group: @elliehswift