Undoing Marketing: Recent Episodes
Boivin, Gaudet
While Maroon 5 gets scathed on social media, and old guys like us yearn for The Who at halftime...undoing the format springs forth new ideas.
Music: "Running Down a Dream"; Tom Petty and the Heartbreakers
undoing plays amazing music under license by SOCAN
Superbowl games, and ads therein, come and go, but once in a while a message sticks and changes a brand's fate forever. Bumble may have done so with the "itsinhercourt spot.
Music: "Soul Survivor"; Rita Ora
undoing plays great music under license by SOCAN
A rainstorm in Calgary, Canada in January is not on its own "proof" of climate change, but if it makes you think of climate change, don't stop there.
Music: "(Nothing But) Flowers"; Talking Heads
undoing plays great music under license by SOCAN
While cannabis producers in Canada scramble to meet supply of the legalized recreational market, the medical cannabis space is ripe for a new surge in demand.
Music: "And the Healing has Begun"; Van Morrison
undoing plays great music under license by SOCAN
The Harlem Globetrotters still deliver value...even if they don't shoot as accurately as you remember.
Music: "Sweet Georgia Brown"; Brother Bones and his Shadows
undoing plays great music under license by SOCAN
Simon Sinek says "people don't buy what you do, they buy why you do it." So why do we do the daily undoing?
Music: "A Change Will Do You Good"; Sheryl Crow
undoing plays music under license from SOCAN
Microsoft announces $500M housing giveback for its hometown of Seattle.
Music: "Kind and Generous"; Natalie Merchant
undoing plays great music under license by SOCAN
Gillette's viral ad, in the end has generated more attention toward the brand than a traditional media spend could ever achieve. But is it the right attention.
Music: "With Arms Wide Open"; Creed
undoing plays great songs under license of SOCAN.
Today we complete the LOOC (Learning out of class) activity on Canadian based "Crickstart", with some small fill in the blanks of a SWOT analysis.
Music: "Instinct Blues"; The White Stripes
undoing plays great music under license of SOCAN
Plant-based "meat" producer (there, we said it...come get us Nebraska) makes a delicious product while aiming to help the world. But the broken meat industry is digging in its heals.
Music: "Cheeseburger in Paradise"; Jimmy Buffet
undoing plays great music under license by SOCAN
Canada Dry got caught in an embellishment, but it's crisis management plan sucks.
Music: "Go For Soda"; Kim Mitchell
undoing plays great music under license by SOCAN
Rahaf Mohammed's (she's dropped the al-Qunun since we made this) teaches us all a little bit more about grit than we can imagine.
Music: "I'm Free"; The Who
undoing plays great tunes under license from SOCAN
What to do with an icon on a collision course with social pressure? Tim Hortons grapples with this question every February.
Music: "You're The Cream In My Coffee"; Seth MacFarlane
undoing shares great music under license by SOCAN
Companies across all consumer categories claim to "handcraft" everything from socks to automobiles, the euphemism is lost on those to whom the message is targeted.
Music: "We Don't Believe What's On TV"; Twenty One Pilots
undoing uses great songs under license by SOCAN.
The Calgary Zoo shows us how to fill our tummies with a clean conscience, with its LEAF certified food services.
Music: "Garden"; Dua Lipa
undoing shares great music under license by SOCAN
What to do with an icon on a collision course with social pressure? Tim Hortons grapples with this question every February.
Music: "You're The Cream In My Coffee"; Seth MacFarlane
undoing shares great music under license by SOCAN
Companies across all consumer categories claim to "handcraft" everything from socks to automobiles, the euphemism is lost on those to whom the message is targeted.
Music: "We Don't Believe What's On TV"; Twenty One Pilots
undoing uses great songs under license by SOCAN.
Content from thought leaders and experts is great...until it's not. Proceed with caution when giving advice over social channels.
Music: "Mr. Know it All"; Kelly Clarkson
Undoing shares awesome tunes through its license with SOCAN
We begin a new year borrowing a theme from a friend's post on facebook, a commitment to undo parts of our lives and invite listeners to do the same.
Music: "Everyday I Write the Book"; Elvis Costello
undoing shares great music under license of SOCAN
Our undoing of social media.
Music: "You're So Vain"; Carly Simon
undoing shares great music under license from SOCAN
Dancing around issues, or talking about them in a constructive way.
Music: "Let it Go"; Indina Menzel
undoing shares great music under license by SOCAN.
LOOC's - Learning Outside of Classrooms - are coming from Undoing in 2019.
Music: "We Are Going to be Friends"; The White Stripes
undoing shares great music under license by SOCAN
Dancing around issues, or talking about them in a constructive way.
Music: "Let it Go"; Indina Menzel
undoing shares great music under license by SOCAN.
Sandy's back to assist us in undoing marketing myths.
Music: "Come Out and Play"; The Offspring
undoing shares great music under license from SOCAN
Chief executives lying, and the search for truthful leaders.
Music: "Honesty"; Billy Joel
undoing shares great music under license from SOCAN
From dashed Olympic rings to 5 new things Calgary must do.
Music: "Breaking the Habit"; Linkin Park
undoing shares music under license from SOCAN
The lovely and whimsical second verse turns ugly.
Music: "Mercy Mercy Me"; Marvin Gaye
undoing is licensed to share music through SOCAN
Ah, the 4 P's of marketing. This is a special gift to marketing students and faculty. We're dropping this outdated summation of what marketing is, and replacing it with something more meaningful.
Music: "The Twelve Days of Christmas"; Bob and Doug McKenzie
undoing is licensed to share music through SOCAN
As you scroll through Amazon, or race through Toys R Us, keep these ideas in mind.
Music: "Come and Buy My Toys"; David Bowie
undoing is licensed to play music through SOCAN
Another shameful act by another pro athlete has the world talking about domestic violence. But why does it always take a TMZ video to get conversations going?
Music: "Luka"; Suzanne Vega
undoing is licensed by SOCAN
Boomers always take great satisfaction when they catch millennials digging the sounds of the 70's. The resurgence of Queen's "Bohemian Rhapsody" provides such a moment. It also reminds us of three important marketing and entrepreneurial lessons.
Talking to Your Smart Speaker
Summary You may hear us first on a podcast, but "The Daily Undoing" is ready to be played through voice technology using the Alexa app or device.
Music: Sinne Eeg; "Talking to Myself"
Undoing is licensed to play music through SOCAN (Society of Composers Authors and Music Publishers of Canada)
You may hear us first on a podcast, but "The Daily Undoing" is ready to be played through voice technology using the Alexa app or device.
While we like to think "marketing" is to blame for everything that takes money from our pockets, WE brought Cyber Monday upon ourselves.
While Black Friday shopping often seems to bring out the worst in us, Abraham Maslow's timeless "Hierarchy of Needs" suggests there is hope.
In this first of a two part series, we introduce Graeme Edge, co-founder of the hugely successful "Energy Disruptors Unite", a conference which brings together experts from energy, finance, technology and policy to discuss, ideate and possibly help shape the future of energy.