The Digital Marketing Podcast by Exposure Ninja: Recent Episodes
Exposure Ninja
Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.
More information and show notes are available at the podcast website https://exposureninja.com/podcast/
AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers.
New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites.
Mastering AI Search Optimisation isn't just smart — it's becoming essential for competitive survival.
In this episode, we reveal:
• The shocking timeline for AI Search dominance (and why it could happen even faster if Google makes AI mode the default)
• Why AI Search visitors convert at dramatically higher rates — and what this means for your revenue projections through 2027
• The surprising truth about the regular rankings in traditional search
• Which platforms AI search engines trust most (spoiler: Quora dominates, but business websites make up 50% of all citations)
• Your three-step action plan for AI search success — from auditing visibility to expanding your distributed presence
As Charlie explains in the episode:
"AI Search traffic has the potential to overtake traditional organic search traffic within the next two to four years. If you don't start optimising for LLMs now, your competitors will"
If you're ready to position your business for this AI-dominated future while your competitors remain focused solely on traditional SEO, this episode provides your complete strategic roadmap.
Get the show notes:
https://exposureninja.com/podcast/dojo-54/
Listen to these episodes next:
How To Rank in Google’s AI Mode (with Examples)
https://exposureninja.com/podcast/357/
Everything Marketers Need to Know About AI Max for Search
https://exposureninja.com/podcast/dojo-53/
Have Google’s AI Overview Ranking Factors Been Revealed?
https://exposureninja.com/podcast/dojo-52/
It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today.
This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore.
Your marketing strategy must include AI Search Optimisation.
But what is it? And how does it differ to traditional Search Engine Optimisation?
In this episode, I reveal:
• The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)
• The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation
• Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms
• The exact content formats that AI tools favour (and why generic, AI-generated content gets ignored)
• How to systematically build brand authority through strategic mentions and sentiment management across the digital ecosystem
I'll share real-world success stories, including how we helped Zugu Case achieve "total domination" in ChatGPT results by securing strategic placements on high-authority sites and fostering positive sentiment across multiple content types.
As I explain in the podcast:
"This is a massive land grab opportunity. The same number of products and services are going to be bought in the new world as they were in the old world. So the question really is, when somebody's searching, when they're doing their research using ChatGPT, using Claude, using Perplexity, are they being recommended your business products and services, or are they being recommended your competitors?"
If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search landscape.
Get the show notes:
https://exposureninja.com/podcast/358/
Listen to these episodes next:
How To Rank in Google’s AI Mode
https://exposureninja.com/podcast/357/
How To Rank in ChatGPT (with Client Examples)
https://exposureninja.com/podcast/348/
How ChatGPT Shopping Works (and How to Feature in It)
https://exposureninja.com/podcast/354/
Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%.
This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becoming essential for competitive positioning.
In this episode, we reveal:
• The strategic framework behind AI Max — why it enhances existing campaigns through broad match, AI generation, and dynamic search capabilities
• Implementation strategies by business size — from aggressive enterprise testing to conservative small business approaches
• Why cross-channel integration matters — including SEO foundations, third-party validation, and landing page optimisation
• Testing methodology that delivers results — budget allocation, timeline expectations, and success metrics
We share real client insights on how strategic content distribution creates the brand signals AI Max needs to generate high-performing recommendations.
As our Head of PPC, Rebecca Pilkington, explains:
"You need to feed the machine. Because it's machine learning, and the more you give it, the better results you get. But you can't just sit back and let the ads run. You need a human element — that's the strategic oversight role moving forward."
Ready to implement AI Max while competitors remain stuck in manual keyword management? This episode provides your complete action plan for the AI-driven search era.
Get the show notes:
https://exposureninja.com/podcast/dojo-53/
Listen to these episodes next:
Have Google’s AI Overview Ranking Factors Been Revealed?
https://exposureninja.com/podcast/dojo-52/
How Google Changed the Future of SEO at Google I/O 2025
https://exposureninja.com/podcast/dojo-51/
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.
In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.
Key insights covered:
- Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)
- How AI tools form brand associations through "embeddings" and learned patterns
- The fundamental difference between algorithmic ranking and AI recommendations
- Real examples: from KitKat's embedded associations to The Ordinary's skincare dominance
- Why generic, top-funnel content is becoming worthless in the AI era
Whether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.
Get the show notes:
https://exposureninja.com/podcast/357/
Listen to these episodes next:
How To Rank in ChatGPT
https://exposureninja.com/podcast/348/
How To Rank in Perplexity
https://exposureninja.com/podcast/349/
How SEO Works in 2025
https://exposureninja.com/podcast/346/
The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules.
While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes from Ahrefs' analysis of 75,000 brands, which reveals exactly which factors correlate with AI Overview inclusion.
The findings challenge decades of SEO conventional wisdom: branded web mentions may now potentially outweigh traditional backlinks by a factor of three.
In this episode, we discuss:
• The complete correlation hierarchy from Ahrefs' 75,000-brand study — including why branded web mentions score 0.664 correlation while backlink quantity manages only 0.218
• Why traditional link-building strategies are becoming obsolete — and what Google's AI systems prioritise instead when evaluating brand authority
• The mathematical reality behind brand-first optimisation — including how an unlinked Forbes mention may carry more AI ranking weight than dozens of traditional backlinks
• How to measure your current AI visibility using tools like Semrush's AI Toolkit (which you can try via our affiliate link: https://exposure.ninja/ai-toolkit) to benchmark against competitors and identify improvement opportunities
• The integration imperative — why successful AI optimisation requires breaking down silos between SEO, PR, content marketing, and social media teams
As we explain in the episode:
"The days of backlinks being more important than unlinked general brand mentions are starting to move behind us"
Get the show notes:
https://exposureninja.com/podcast/dojo-52/
Listen to these episodes next:
How Google Changed the Future of SEO at Google I/O 2025
https://exposureninja.com/podcast/dojo-51/
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
Copy This 11,000+ Lead Full Funnel Marketing Strategy
https://exposureninja.com/podcast/355/
The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain.
While traditional marketing playbooks become obsolete faster than ever, the most successful D2C and e-commerce brands are implementing sophisticated strategies that work for today's human shoppers whilst positioning themselves for an AI-driven future.
In this comprehensive guide, I reveal the five core strategies that leading B2C brands use to reduce customer acquisition costs whilst dramatically increasing customer lifetime value.
In this video, I reveal:
- Quiz-driven customer acquisition strategies that transform browsers into buyers — including how Lick Paint captures customers with £2 sample commitments and why Hims' diagnostic approach feels personalised despite recommending similar products to everyone
- The AI-powered product discovery revolution and why your visibility depends on third-party content sites rather than your own website — including real examples of how ChatGPT and Perplexity source product recommendations from publications like Forbes and New York Magazine
- Email marketing automation sequences that generate complete ROI within weeks — including basket abandonment, browse abandonment, and post-purchase education campaigns that can run profitably for years without modification
- Advanced search advertising tactics, including Ichigo Inc's brilliant dual-brand strategy that allows them to dominate 2/3 of the advertising real estate for Japanese snack subscriptions
I'll share real-world case studies, including how Away Travel optimises product pages for both human users and AI consumption, and why Crumbl Cookies' design-first approach drives over 7 million monthly organic search visitors.
Get the show notes:
https://exposureninja.com/podcast/356/
Listen to these episodes next:
Copy This 11,000+ Lead Full Funnel Marketing Strategy
https://exposureninja.com/podcast/355/
Rocket Mortgage: A $5 Billion Marketing Success (and SEO Flaw)
https://exposureninja.com/podcast/353/
How To Rank in ChatGPT (with Client Examples)
https://exposureninja.com/podcast/348/
Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics.
While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case within 48 hours of launch, demonstrating how prepared businesses can immediately dominate this new search interface.
This isn't another algorithm update — it's search becoming a personalised shopping assistant that knows your customers better than traditional search ever could.
In this episode of The Dojo, Dale Davies (Head of Marketing) and Charlie Marchant (CEO) reveal:
• How AI Mode fundamentally changes customer purchase journeys — compressing weeks of research into single, comprehensive responses that guide users from question to purchase decision
• Why traditional SEO foundations still matter — but how Google's AI applies these signals differently, prioritising authoritative sources and semantic relevance over keyword matching
• The three-tier authority system that determines AI Mode recommendations: your owned content, third-party validation, and user-generated signals across platforms
• Real-world implementation strategies — including how we secured immediate visibility for clients by focusing on structured content and strategic third-party mentions
• Why brand positioning trumps broad appeal — AI Mode favours businesses that clearly serve specific customer segments rather than trying to be everything to everyone
We share important insights from Google I/O, including how the upcoming paid advertising integration will create new opportunities this summer, and why businesses optimising for AI Mode now will establish advantages that become increasingly difficult to overcome.
As Charlie explains in the episode:
"Brand and trust are huge for AI. It really cares about the brand, and in this case, it cares about the relevance of that brand to the person. This means it's really important to understand who your customers really are and write content, create a strategy that really delivers marketing towards that group."
If your marketing strategy still focuses primarily on driving website traffic rather than becoming the authoritative source that AI systems quote, this episode provides your complete roadmap for dominating the future of search.
Get the show notes:
https://exposureninja.com/podcast/dojo-51/
Listen to these episodes next:
Could Google Lose 2 BILLION Daily Searches from Apple?
https://exposureninja.com/podcast/dojo-50/
Everything Marketers Should Know About ChatGPT’s Shopping Update
https://exposureninja.com/podcast/dojo-49/
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
Discover how we generated 11,000+ mortgage leads in just 12 months starting from scratch — with a full-funnel marketing strategy that's applicable across any industry.
While most agencies jump straight to tactics, our systematic approach began with fundamental audience research and strategic positioning, enabling DSLD Mortgage to transform from complete dependence on their parent company to self-sufficient lead generation.
For marketing leaders at established businesses looking to dramatically scale lead generation, this case study reveals:
• Why starting with customer research and positioning is non-negotiable — and how our "Branding and Positioning Accelerator" process identifies your most valuable audience segments and their unique buying journeys
• How we reduced cost-per-lead from £100 to £30 through audience segmentation — creating separate ad campaigns, landing pages and email sequences for different customer types
• The exact website structure that achieved a 3%+ conversion rate and won "Standout B2C Website of the Year" at the UK Digital Excellence Awards
• Our counterintuitive approach to "low-quality leads" that transformed supposedly worthless prospects into a continuous revenue stream
I'll share how we built a comprehensive SEO campaign that now generates £200,000 worth of PPC-equivalent traffic monthly, primarily from non-branded keywords representing completely new customers.
As I explain in the episode:
"Instead of treating their entire audience as one homogeneous group, we created separate campaigns for each audience segment. This allowed us to create ads with messaging tailored to each segment's specific needs, direct traffic to landing pages designed for each audience type, and implement segment-specific email follow-up sequences."
If you're ready to build a lead generation system that delivers predictable results without relying on guesswork or vanity metrics, this episode provides your blueprint for success — whether you're in mortgages, renewable energy, or any other competitive market.
Get the show notes:
https://exposureninja.com/podcast/355/
Listen to these episodes next:
Copy Rocket Mortgage's $5 Billion Marketing Strategy
https://exposureninja.com/podcast/353/
5 Signs It’s Time To Redesign Your Website
https://exposureninja.com/podcast/352/
A Marketing Leader's Guide to SEO in 2025
https://exposureninja.com/podcast/346/
ChatGPT now processes over 1 billion web searches weekly, and increasingly, it's becoming your customers' personal shopping assistant, creating unprecedented opportunities for forward-thinking marketers
While still emerging in fashion and beauty categories, ChatGPT Shopping is fundamentally different from traditional advertising, offering a product-first experience that could revolutionise how your customers discover and purchase.
For businesses targeting decision-makers with spending power, understanding ChatGPT Shopping mechanics isn't just smart — it's becoming essential.
In this episode, I explain:
• The hidden mechanics behind how ChatGPT selects which products to recommend (including why it's product-first, then retailer — unlike Google Shopping ads)
• Why ChatGPT goes beyond product feeds to research across the entire web, including Reddit discussions and authority publications
• Real strategies that got our client, Zugu Case, to the #1 position for several key searches
• The exact steps to optimise your product pages for AI consumption (including schema markup techniques that increase visibility)
• Why ChatGPT currently shows no paid placements and how this creates a golden opportunity before advertising arrives
I also share insights from our sentiment analysis work using tools like Profound, showing how brands like Vanguard can improve their AI recommendations by adjusting their positioning strategy.
As I explain in the podcast:
"ChatGPT is encouraging a bit of a price war. It's not necessarily the case that you have to be the cheapest, but understanding your value proposition and making sure these AI tools can communicate it clearly is crucial."
If you're ready to position your business for this new era while competitors focus solely on traditional channels, this episode provides your complete action plan for succeeding in the AI shopping revolution.
Get the show notes:
https://exposureninja.com/podcast/354/
Listen to these episodes next:
How To Rank in ChatGPT (with Client Examples)
https://exposureninja.com/podcast/348/
How ChatGPT Search Works
https://exposureninja.com/podcast/339/
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms.
During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 years, suggesting Apple might end its long-standing partnership with Google.
While sceptics point to the $20 billion annual deal that Google pays Apple, the underlying shift in search behaviour is undeniable:
• AI Overviews now reach 1.5 billion monthly users
• AI search traffic for some businesses has grown from 5% to 25% within six months
• 13% of all monitored queries triggered AI overviews in March (doubled from January)
In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover:
• The real motivations behind Apple's potential move away from Google (including strategic acquisition possibilities)
• Why traffic patterns are already shifting toward "zero-click" searches and how businesses like NerdWallet are adapting
• How the rise of Perplexity, ChatGPT, and other AI search tools is changing visibility dynamics
• A three-part framework for optimising your brand's presence across all AI search platforms
• Tools like Profound and Semrush's AI Search for measuring your current AI search visibility
Charlie and Dale share real-world examples, including how qualified traffic from AI search is already converting for businesses in competitive sectors like mortgage lending.
If you're concerned about maintaining visibility in this rapidly evolving search landscape, this episode provides a clear roadmap for measuring, tracking, and optimising for AI search while these platforms are still in their growth phase.
Get the show notes:
https://exposureninja.com/podcast/dojo-50/
Listen to these episodes next:
Everything Marketers Should Know About ChatGPT’s Shopping Update
https://exposureninja.com/podcast/dojo-49/
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
How To Rank in ChatGPT (with Client Examples)
https://exposureninja.com/podcast/348/
ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers.
With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon — but without paid placements (for now).
For businesses targeting consumers in the product research phase, mastering this new channel isn't just smart — it's becoming essential.
In this episode of The Dojo, Charlie and Dale reveal:
- The mechanics behind how ChatGPT selects which products to recommend (including how it processes conversational queries and aggregates information from multiple sources)
- Strategies to make your products appear in ChatGPT's shopping results — including why structured data and comprehensive product information dramatically increases your visibility
- Why ChatGPT "remembers your preferences" and how this creates both challenges and opportunities for brands trying to enter a customer's consideration set
- The exact content formats that ChatGPT favours when recommending products (based on our early testing)
Charlie and Dale also share insights on what this means for the future of eCommerce marketing, including how this compresses the traditional product research journey and potentially reduces traffic to middle-funnel content sites.
As Dale explains in the podcast:
"If you don't crack it and nail it and get perfect marketing and a product that somebody selects at the very beginning, they may never come back into the market to search and compare between different products... You've gotta have an organic strategy and a paid strategy for ChatGPT."
If you're ready to position your brand for success in this new AI-driven shopping landscape while your competitors remain fixated solely on traditional channels, this episode provides your complete action plan.
Get the show notes:
https://exposureninja.com/podcast/dojo-49/
Listen to these episodes next:
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
Copy This NEXT-LEVEL GEO Strategy in 2025
https://exposureninja.com/podcast/extra-043/
How To Rank in ChatGPT (with Client Examples)
https://exposureninja.com/podcast/348/
The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers.
While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million annually on marketing.
For businesses targeting high-value customers in competitive industries, understanding these strategic insights isn't just smart — it's becoming essential.
In this episode, I reveal:• The hidden mechanics behind how Rocket achieves crystal-clear value propositions that convert (including how they structure CTAs with specific benefits rather than generic language)• Strategies to build a content marketing engine like Rocket's "Learn" section — which drives 1.4 million monthly organic visits and establishes crucial authority in a regulated industry• Why Rocket's failure to rank for commercial keywords is forcing them to spend millions on paid search — and how to avoid this expensive mistake in your own strategy• The exact content formats that high-converting mortgage sites should feature (based on competitor analysis of top-ranking finance sites)
I'll share real-world success stories, including how we've helped mortgage clients implement similar strategies for exponential growth by balancing informational and commercial keyword targeting.
As I explain in the pod:
"Rocket should be dominating for commercial search terms like 'mortgage lenders' and 'mortgage calculator,' but they're leaving tens of millions in potential revenue on the table. Instead of ranking organically, they're paying millions monthly in PPC and affiliate commissions to get in front of the same customers they could reach for free."
If you're ready to implement these strategies while avoiding Rocket's costly SEO mistakes, this episode provides your complete action plan for sustainable, efficient growth in competitive markets.
Get the show notes:
https://exposureninja.com/podcast/353/
Listen to these episodes next:
How We Earned a 600% Lead Gen Boost for Mortgage Lender in ONLY 4 Months
https://exposureninja.com/podcast/326/
How Monzo Disrupted a $273B Industry...with Basic Marketing
https://exposureninja.com/podcast/322/
Steal This $7M SEO Strategy
https://exposureninja.com/podcast/245/
Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers.
While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Google's own executives report "no cannibalization of commercial queries" from AI platforms.
For businesses targeting audiences with purchase intent, understanding this evolving landscape isn't just helpful — it's becoming essential for maintaining your competitive edge.
In this episode, I reveal:
- The real impact of AI Overviews on click-through rates (appearing in approximately 96% of informational searches) and why they primarily affect top-of-funnel content
- Why being featured in AI Overviews builds powerful brand recognition even without direct clicks — and strategies to ensure your brand gets mentioned
- How to adapt your reporting frameworks to emphasise conversion metrics over raw traffic numbers when communicating with stakeholders
- The updated Google Quality Rater Guidelines that explicitly target AI-generated content without substantial human expertise or curation
In this episode, Dale and Charlie share real-world success stories, including how one furniture retailer shifted focus from high-traffic mattress size content to their actual high-margin bed frame products with dramatic results.
As they explain in the pod:
"The most important point is the rate at which ChatGPT is growing. It's continuing to increase, whereas Google's almost flatlining in terms of the number of visits."
If you're ready to adapt your strategy while your competitors remain fixated on vanishing top-of-funnel traffic, this episode provides your complete action plan for thriving in the age of AI search.
Get the show notes: https://exposureninja.com/podcast/dojo-48/
Listen to these episodes next:
Did Google Just “Confirm” That You Can’t Add E-E-A-T To Your Website?
https://exposureninja.com/podcast/dojo-47/
Everything Marketing Leaders Should Know About Google’s NEW AI Mode
https://exposureninja.com/podcast/dojo-46/
Copy This NEXT-LEVEL GEO Strategy in 2025
https://exposureninja.com/podcast/extra-043/
This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja
The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions.
This disconnect creates an unprecedented opportunity for forward-thinking marketers willing to take a radical approach: putting humans back at the center of their strategy.
Over $1 trillion was spent on advertising last year, but studies show people only remember about 3% of the ads they see. That means roughly $950 billion was wasted on forgettable marketing that failed to create meaningful connections.
In this episode, Exposure Ninja's CEO, Charlie Marchant, is joined by Phil Tregus-Evans, CEO of Giraffe Social Media and author of the new book "Human First Marketing," who reveals:
• Why treating B2B customers as data points rather than humans is destroying trust and wasting marketing budgets (and the simple shift that instantly changes how prospects respond)
• The shocking problems with the traditional marketing funnel that dates back to 1898 (and the innovative "Pinball Method" that accurately reflects how modern buyers actually make decisions)
• A practical framework called EMPATH that replaces outdated customer avatars with nuanced human understanding that captures what demographics consistently miss
• How to strategically balance AI implementation with authentic human connection (avoiding the "lazy AI" trap that makes your content instantly forgettable)
In this episode, you'll discover why putting real team members at the forefront of your marketing substantially increases conversion rates and how leading brands are rebuilding trust in an increasingly sceptical marketplace.
As Phil explains: "I think with the advance of data and all of the different ways we now do marketing, we've kind of lost touch a little bit with the fact that when you boil it down, marketing is just one group of humans trying to demonstrate the value they can provide to another group of humans."
If your competitors are fixated on automation while neglecting the human element, this episode provides your roadmap to meaningful differentiation that drives sustainable growth through authentic connection.
Welcome to The Dojo, a search marketing news podcast for goal-driven marketing leaders, hosted by Exposure Ninja, featuring Charlie Marchant (CEO) and Dale Davies (Head of Marketing).
"Sorry, you can’t sprinkle some experiences on your web pages."
Google just dropped a bombshell statement claiming "you can't add E-E-A-T to your website" — but this widely misinterpreted comment hides a crucial truth that forward-thinking marketers need to understand.
While Google's John Mueller dismissed the idea of "sprinkling experience on your web pages," what he was actually pushing back against, in our opinion, was artificial attempts to fake expertise through AI-generated authors and fabricated credentials.
For businesses committed to authentic marketing, this distinction matters enormously — because genuine E-E-A-T signals remain one of the most powerful drivers of both search visibility and conversion rates.
In this episode, we unpack:
• The full context of Mueller's comments — and why they've been dangerously misinterpreted by some in the industry
• Why E-E-A-T matters for all businesses — not just those in YMYL (Your Money, Your Life) categories
• Actionable frameworks for authentically showcasing your expertise, experience, authority, and trustworthiness that satisfy both Google and potential customers
• How E-E-A-T extends beyond SEO into every stage of your marketing funnel — from ads to emails to conversion optimization
• The evolving relationship between links, mentions, and E-E-A-T signals — and why quality third-party validation remains crucial
Charlie and Dale share practical implementation strategies based on work with real clients across multiple sectors, demonstrating how authentic expertise signals drive measurable business outcomes.
As Charlie explains in the episode:
"For businesses targeting decision-makers, seeing experience and expertise is crucial. Going beyond just content ranking and thinking about purchasing decisions — businesses absolutely want to purchase from other businesses that show credentials and experience. You trust them more than businesses where you're not seeing that."
If you're ready to move beyond simplistic interpretations and implement a sophisticated E-E-A-T strategy that drives both rankings and revenue, this episode provides your complete action plan.
Get the show notes: https://exposureninja.com/podcast/dojo-47/
Listen to these episodes next:
Everything Marketing Leaders Should Know About Google’s NEW AI Mode
https://exposureninja.com/podcast/dojo-46/
Copy This IMPACTFUL Brand Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-048/
Copy This PERFECT Digital Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-047/
Is your website failing to convert visitors into customers?
The problem might be deeper than you think — and it could be costing your business significant revenue every day.
For most businesses, your website is your single most important marketing asset. Yet many marketing leaders struggle to pinpoint exactly why their sites underperform or how to effectively advocate for redesign investment with stakeholders.
In this episode, I reveal the five critical warning signs that your website urgently needs a redesign:
• The embarrassment test — why the reluctance to share your website is the most telling indicator
• The conversion-killing mistake that 72% of B2B websites make with their calls to action
• Why tracking limitations alone can justify a complete website overhaul
• The hidden danger of proprietary platforms that could leave your digital presence stranded
• Why award-winning "pretty" websites often deliver abysmal business results
I'll share real-world case studies including how one client achieved a 5.4x conversion rate increase after addressing these fundamental issues, and how another generated so many leads they had to start referring business to competitors — all during a period of flat industry demand.
As I explain in the podcast:
"Continuing to drive traffic to a website you're not proud of is like pouring water into a leaky bucket. Before investing heavily in traffic generation, fix the fundamentals."
If you suspect your website might be underperforming but aren't sure exactly why — or need compelling evidence to convince your leadership team that redesign investment is justified — this episode provides the framework and data points you need.
Get the show notes:
https://exposureninja.com/podcast/352/
Listen to these episodes next:
Listen to This Podcast If Your Website Converts Less than 2%
https://exposureninja.com/podcast/327/
These Mistakes KILL Conversion Rates
https://exposureninja.com/podcast/290/
THIS Is Why Your LANDING PAGES Don’t Convert
https://exposureninja.com/podcast/261/
Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic.
Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades.
For B2B marketing leaders responsible for lead generation and pipeline growth, this shift represents both a significant threat and a strategic opportunity.
In this episode of The Dojo, Charlie and Dale reveal:
- The key differences between AI Mode and the existing AI overviews already appearing in 10% of search results globally
- Google's accidental leak showing 47 different specialised AI search modes being tested — suggesting a future where search experiences are highly tailored to specific industries and query types
- Why traditional SEO strategies focused solely on keyword rankings may leave your business vulnerable as AI-generated answers reduce click-through rates
- A comprehensive five-part framework for protecting your search traffic and positioning your brand for success in an AI-first search ecosystem
I'll also share insights on which types of searches are most vulnerable to disruption (hint: it's not necessarily your bottom-of-funnel commercial keywords) and why digital PR and brand building are becoming even more critical in this new landscape.
As Charlie explains in the podcast:
"I think there's probably a lot of businesses now wishing that they'd really invested more in digital PR and worried a little less about specifically getting a backlink on a certain keyword over the past five years, because that would really be setting them up well now for the direction that we're actually heading in."
If you're concerned about maintaining your search visibility and traffic as Google pushes forward with AI Mode, this episode provides the strategic roadmap you need to not just survive but thrive in the evolving search landscape.
Get the show notes:https://exposureninja.com/podcast/dojo-46/
Listen to these episodes next:
Copy This PROVEN Digital PR Strategy in 2025
https://exposureninja.com/podcast/extra-049/
Copy This FLAWLESS Content Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-044/
Copy This IMPACTFUL Brand Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-048/
eCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape.
While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost completely invisible in AI search results — leaving them dangerously exposed as consumer behaviour shifts.
The numbers for global changes in AI-source shopping behaviour tell a compelling story:
• AI search referrals increased 1,300% in the last holiday season
• 39% of consumers now use AI search for online shopping
• 47% rely on AI for product recommendations
In this episode, I reveal:
• How Sephora built their traditional search empire through elite backlinks and technical optimisation
• Why their minimal content strategy is failing catastrophically in AI search environments
• The stark visibility gap between their Google rankings and AI overview inclusion
• Specific strategies that both established brands and challengers can implement to avoid Sephora's mistakes
I'll share real examples of how smaller competitors like Molton Brown are outperforming Sephora in AI search despite having far fewer resources simply by providing genuine expertise through content.
As I explain in the episode:
"Of Sephora's top traffic-driving pages, the vast majority are being excluded from AI overviews even when they rank in the top 3 organic positions for the same query."
This trend represents both a warning for established brands and a golden opportunity for challengers to gain visibility against previously untouchable competitors.
Whether you're protecting market dominance or fighting to disrupt entrenched players, this analysis provides actionable strategies to strengthen your position as AI increasingly determines which brands consumers discover.
Get the show notes:
https://exposureninja.com/podcast/351/
Listen to these episodes next:
Has Google’s NEW AI Search Changed SEO AGAIN?
https://exposureninja.com/podcast/350/
How To Rank in ChatGPT (with Client Examples)
https://exposureninja.com/podcast/348/
How To Rank in Perplexity AI (with Client Examples)
https://exposureninja.com/podcast/349/
The following is a BONUS EPISODE recorded by the Exposure Ninja team.
Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape.
While many marketing leaders report diminishing returns from their email efforts, forward-thinking teams are leveraging new approaches that generate extraordinary results in both B2B and B2C environments.
For businesses targeting high-value decision-makers, understanding these evolving strategies isn't just valuable — it's essential for survival in an increasingly competitive digital marketplace.
In this episode, we reveal:
• The crucial differences between B2B and B2C email strategies in 2025 — including how the "legitimate interest" provision in GDPR creates powerful opportunities for targeted business outreach
• Why affordable data platforms like Apollo.io have revolutionized B2B email marketing by democratising access to high-quality business contact information
• How to combat inbox saturation through a decisive shift from quantity to quality (most executives now receive 5-10 cold emails daily and automatically ignore generic outreach)
• The non-negotiable importance of revenue attribution and how to implement proper tracking for every email campaign
• A comprehensive 7-step checklist for building a high-ROI email marketing machine
I'll share practical insights from email marketing experts about the specific metrics that matter in 2025 and how to use AI to enhance — not replace — the human element in your communications.
As our Email Marketing Team Manager Lennox Potts explains in the episode:
"There's going to be a massive shift from quantity to quality and it's already happening if you want to get decent open rates and decent click through rates because everyone out there now is doing some form of email marketing."
If you're ready to transform your email marketing from an underperforming channel into your most powerful revenue driver, this episode provides your complete blueprint for success in 2025.
Get the show notes:
https://exposureninja.com/podcast/extra-050/
Listen to the entire marketing strategies series:
https://exposure.ninja/strategies-2025
Listen to these episodes next:
Copy This PERFECT Digital Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-047/
Copy This UNBEATABLE SEO Strategy in 2025
https://exposureninja.com/podcast/extra-046/
Copy This PROFITABLE Paid Search Strategy in 2025
https://exposureninja.com/podcast/extra-045/
NOTICE — I tried to do this as an audio-only recording, but it doesn't make sense unless you see what I'm screen sharing.
If you want to watch the video properly, visit exposure.ninja/ai-mode to watch the video on YouTube instead.
The search landscape is evolving yet again, with Google launching AI Mode – a direct response to emerging AI search tools like Perplexity that threatens to reshape SEO fundamentals for forward-thinking marketers.
While still in testing and limited to US users of Google's paid AI plan, AI Mode signals Google's recognition that traditional search is under threat – offering unprecedented opportunities for businesses that adapt quickly.
In this episode, I reveal:
- The mechanics behind Google's AI Mode and how it uses "query fan-out" techniques to generate responses by breaking down your original search into multiple background queries
- Why AI Mode's sources mirror those used by Perplexity – primarily high-ranking, high-authority third-party websites rather than brand sites
- Strategies to increase your chances of being recommended in AI search results, including the critical two-pronged approach combining traditional SEO with strategic third-party placements
- How our client Zugu Case secured recommendations in Google AI Mode through features in publications like ZDNet and Wired
- Why Google's careful positioning of websites as "corroborating results" rather than "sources" reveals their concerns about publisher traffic cannibalisation
As I explain in the episode:
"Google clearly perceives a threat from the likes of Perplexity to be rolling out yet another type of AI-driven search engine. I think if they weren't already seeing a significant traffic drop as a result of people moving over to these AI tools, they wouldn't even be testing this type of thing."
If you're ready to implement Generative Engine Optimisation strategies while your competitors remain unaware of these fundamental changes, this episode provides your complete action plan for adapting to this latest evolution in search.
Request a Marketing Review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/350/
Watch this on YouTube instead:
https://exposure.ninja/ai-mode
Listen to these episodes next:
How To Rank in ChatGPT
https://exposureninja.com/podcast/348/
How SEO Works in 2025
https://exposureninja.com/podcast/346/
How to Get To the Top of Google in 2025
https://exposureninja.com/podcast/345/
The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers.
While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable:
30% hold senior leadership positions and 65% work in high-income white-collar professions.
For businesses targeting decision-makers with spending power, mastering Perplexity optimisation isn't just smart — it's becoming essential.
In this episode, I reveal:
• The hidden mechanics behind how Perplexity selects which brands to recommend (including how it parses queries and builds its unique search index)
• Strategies to make your brand appear in Perplexity's responses — including why getting featured in lists on high-authority websites dramatically increases your chances of recommendation
• Why Perplexity "prefers to cite multiple types of sources" and how to leverage this preference across your own website, third-party sites, and user-generated content platforms
• The exact content formats that Perplexity favours (based on client examples)
I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in Perplexity results by securing strategic placements on high-authority sites like ZDNet.
As I explain in the pod:
"Perplexity isn't searching Google for these queries. Instead, it has its own search index that prioritises the most authoritative and trustworthy sites. Your chances of being recommended increase if your products or services are featured in lists, particularly those on high-authority websites."
If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search platform.
Request a Marketing Review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/349/
Watch this as a video instead:
https://exposure.ninja/rank-perplexity
Listen to these episodes next:
How To Rank in ChatGPT
https://exposureninja.com/podcast/348/
How SEO Works in 2025
https://exposureninja.com/podcast/346/
How to Get To the Top of Google in 2025
https://exposureninja.com/podcast/345/
The following is a BONUS EPISODE recorded by the Exposure Ninja team.
To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements:
-
Your narrative authority
-
Your data-driven approach
-
Your multi-channel amplification
With AI-generated content flooding the internet, Google's Search Generative Experience changing discovery, and journalists becoming increasingly selective.
Authentic expert-led Digital PR is no longer optional — it's essential.
In this episode, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Abigail Daunton-Johns (Head of Content Marketing) discuss:
-
How you can create newsworthy stories using first-party data journalists will love
-
Which thought leadership tactics are delivering exceptional ROI in the AI era
-
How to build a measurement system that proves your PR's business impact
Don't miss this opportunity to copy a Digital PR strategy that's generating real results for businesses just like yours.
Get the show notes:
https://exposureninja.com/podcast/extra-049/
Listen to the entire marketing strategies series:
https://exposure.ninja/strategies-2025
Listen to these episodes next:
Copy This PERFECT Digital Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-047/
Copy This UNBEATABLE SEO Strategy in 2025
https://exposureninja.com/podcast/extra-046/
Copy This PROFITABLE Paid Search Strategy in 2025
https://exposureninja.com/podcast/extra-045/
Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment.
ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping user behaviour; it's creating remarkable new opportunities for visibility.
For marketing directors who master Generative Engine Optimisation, there's a strategic advantage to be gained whilst competitors remain fixated on traditional SEO tactics alone.
In this episode, I reveal:
- The hidden mechanics of how ChatGPT selects which brands to recommend (it's not what most marketers think)
- Three proven strategies to make your brand appear in ChatGPT's responses — including the surprising reason why one client's product is consistently recommended first
- Why ChatGPT "likes to refer to underlying sources of data" and how you can leverage this preference for maximum visibility
- The exact content formats that increase your chances of being referenced
I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in ChatGPT results, and why The Ordinary skincare is consistently mentioned when users ask about value-focused brands.
As I explain in the pod:
"ChatGPT is powered by Bing, but that's not the only thing you need to know. SEO isn't sufficient for ChatGPT. It's one piece of the puzzle, but it's not the only thing that you need to do."
If you're ready to implement these strategies whilst your competitors are still trying to work out why their SEO isn't delivering the same results it once did, this video provides your complete action plan.
Request a Marketing Review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/348/
Watch this as a video instead:
https://exposure.ninja/rank-chatgpt
Listen to these episodes next:
How SEO Works in 2025
https://exposureninja.com/podcast/346/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
How Marketing Leaders Can Future-Proof Their Content Strategy
https://exposureninja.com/podcast/347/
The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before.
While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services across Google, ChatGPT, Reddit, TikTok, and more.
For marketing leaders who understand these changes, there's an unprecedented opportunity to capture market share while others are still catching up.
In this podcast, I break down:
-
Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025
-
How AI tools are reshaping content discovery, and why your brand needs to be positioned as their go-to reference
-
Why conversion paths now look less like funnels and more like conversations across multiple platforms
-
How interactive content is becoming crucial for standing out in an AI-dominated landscape
I'll share real examples, including how we helped Patino Law Firm create an interactive calculator that drives results in ways AI simply can't replicate, and how Zugu Case leveraged digital PR to become a top AI recommendation.
Most importantly, I'll explain why the fundamentals of great marketing haven't changed – but the way audiences discover, evaluate, and choose solutions has evolved dramatically.
If you're ready to adapt your strategy and capitalise on these shifts while your competitors are still figuring out what changed, this podcast is for you.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/347/
Watch this as a video instead:
https://exposure.ninja/future-content-strategy
Listen to these episodes next:
How SEO Works in 2025
https://exposureninja.com/podcast/346/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
Copy This IMPACTFUL Brand Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-048/
I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger.
Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025).
Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore.
If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge.
In this podcast, I dig into:
-
Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s
-
How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans
-
Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)
-
What’s changed in content production — everyone’s publishing more than ever — and how you can ensure you pages shine
Above all, I’ve realised this next era of AI-driven search demands that marketers adapt swiftly.
It’s not just about chasing higher Google positions; it’s about staying relevant wherever people — or their digital assistants — hunt for answers.
If you're prepared to take on these changes, your brand will thrive, even as the gap between Google and AI engines keeps shrinking.
Try Semrush for FREE using our affiliate link*:
https://exposure.ninja/seo-2025Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/346/
Watch this on YouTube instead:
https://exposure.ninja/seo-in-2025
Listen to these episodes next:
Copy This IMPACTFUL Brand Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-048/
COPY Hims’ $60M/Month Marketing Strategy
https://exposureninja.com/podcast/344/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
*Disclaimer: Exposure Ninja may get a commission, should you decide to make a purchase, through the marked links above, at no cost to you
The following is a BONUS EPISODE recorded by the Exposure Ninja team.
To hit your ambitious marketing goals this year you'll need to have three things perfected:
- Your branding
- Your positioning
- Your marketing
With consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming many people's natural go-to search engines, broadcasting your message in the right places (and ways) is key.
In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) discuss:
1. How to perfect your positioning
2. How to cut through the noise
3. How to reach your audience at the right time
Get the show notes:
https://exposureninja.com/podcast/extra-048/
Listen to the entire marketing strategies series:
https://exposure.ninja/strategies-2025
Listen to these episodes next:
Copy This PERFECT Digital Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-047/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
How to Get To the Top of Google in 2025
https://exposureninja.com/podcast/345/
The following is a BONUS EPISODE recorded by the Exposure Ninja team.
Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape.
Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and ad budgets, Google drops another game-changing update.
Despite the changes and complexity of digital marketing today, the fundamentals of what drives results have remained the same.
Listen in and learn all about the most important marketing changes and learn how to create a perfect digital marketing strategy for 2025.
This session is hosted by:
-
Tim Cameron-Kitchen, Founder
-
Charlie Marchant, CEO
-
Dale Davies, Head of Marketing
Get the show notes:
https://exposureninja.com/podcast/extra-047/
Listen to the entire marketing strategies series:
https://exposure.ninja/strategies-2025
Listen to these episodes next:
Copy This UNBEATABLE SEO Strategy in 2025
https://exposureninja.com/podcast/extra-046/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
Copy This PROFITABLE Paid Search Strategy in 2025
https://exposureninja.com/podcast/extra-045/
The following is a BONUS EPISODE recorded by the Exposure Ninja team.
----------Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google.
We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a massive 89% of all search traffic, and trillions of searches are conducted every year.
AI might be changing how people search for information, but it's the high-value, 'money searches' that drive real business that are still overwhelmingly happening on Google.
In this episode, we're revealing why ignoring SEO in the age of AI is a critical mistake, and how focusing on user value, brand building, and multi-channel strategies are now essential for SEO success in 2025.
Exposure Ninja's Dale Davies (Head of Marketing), Charlie Marchant (CEO), and Andy Tuxford (Head of SEO) will explain how you can strategise and create a truly UNBEATABLE SEO strategy to dominate Google in 2025.
Get the show notes:
https://exposureninja.com/podcast/extra-046/
Listen to these episodes next:
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
How Digital Advertising Works in 2025
https://exposureninja.com/podcast/343/
Copy This FLAWLESS Content Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-044/
SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy.
We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive markets. This isn't theory — it's proven strategy.
In this episode, I'll cover:
-
Why matching searching intent perfectly has increased in importance
-
Why expert-backed, fact-checked content continues to rank top
-
How to structure your content so that it features in BOTH Google's AI Overview and tools like ChatGPT
-
Why Digital PR strategies are still the most effective way to earn coverage that increases your rankings
Plus, I'll show you why focusing solely on traditional SEO metrics could actually be harming your visibility in 2025.
Whether you're competing in ultra-competitive markets like injury claims or building authority in your local niche, I'm sharing the exact strategy that's helping our clients claim those coveted top spots in both traditional and AI-powered search results.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/345/
Watch this on YouTube instead:
https://exposure.ninja/top-google-2025
Listen to these episodes next:
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
How Digital Advertising Works in 2025
https://exposureninja.com/podcast/343/
COPY Hims’ $60M/Month Marketing Strategy
https://exposureninja.com/podcast/344/
The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant.
Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses.
We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend.
Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand.
In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough.
Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/extra-045/
Watch this on YouTube instead:
https://exposure.ninja/paid-search-2025
Listen to these episodes next:
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
How Digital Advertising Works in 2025
https://exposureninja.com/podcast/343/
Copy This FLAWLESS Content Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-044/
I've uncovered something fascinating in the digital marketing world, and I need to share it with you.
I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly.
We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit.
But here's what really got my attention.
I'm going to walk you through their entire playbook, showing you exactly how they're breaking every rule we thought we knew about digital marketing.
In this episode:
-
Learn why their surprisingly minimal website actually outperforms cluttered competitors
-
Discover why they're moving away from trendy UGC toward big-budget video campaigns
-
Learn the content strategy that's generating over a million visitors monthly.
Plus, I'll show you the surprising areas where even this marketing powerhouse is struggling.
Whether you're running a startup or managing a major brand's marketing budget, I'm sharing the practical strategies you can steal from one of digital marketing's most ambitious success stories.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/344/
Watch this as a video instead:
https://exposure.ninja/hims-marketing-strategy
Listen to these episodes next:
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
How Digital Advertising Works in 2025
https://exposureninja.com/podcast/343/
Copy This FLAWLESS Content Marketing Strategy in 2025
https://exposureninja.com/podcast/extra-044/
Digital advertising is becoming increasingly competitive and costs are rising.
It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS.
In this podcast, I cover:
-
How to analyse your market's ads
-
How to create ad creative using AI tools
-
Why data collection is only going to increase in importance
-
How to maximise your ROI by improving your lead generative processes
This podcast has been produced in partnership with Semrush, Exposure Ninja's favourite SEM suite.
You can try the tools mentioned in this podcast for free using these links:
Try AdCreative.ai for FREE ➡️ https://exposure.ninja/adcreative
Try AdClarity for FREE ➡️ https://exposure.ninja/adclarity
Try Semrush for FREE ➡️ https://thankyouninjas.com----------
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Watch this as a video instead:
https://exposure.ninja/digital-advertising-2025
Get the show notes:
https://exposureninja.com/podcast/343/
Listen to these episodes next:
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
Copy This NEXT-LEVEL GEO Strategy in 2025
https://exposureninja.com/podcast/extra-043/
The following is a BONUS EPISODE recorded by the Exposure Ninja team.
Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different.
In a recent strategy discussion, three of Exposure Ninja's leading marketing experts broke down exactly what's working in content marketing right now - and more importantly, what isn't.
Dale Davies (Head of Marketing), Charlie Marchant (CEO), and Abigail Dalton-Jones (Head of Content Marketing) shared insights from managing hundreds of client campaigns across multiple sectors.
The findings challenge everything most marketers think they know about content in 2025.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025.
From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway.
For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search.
What You'll Learn
- Develop strategies to optimise for generative AI search platforms beyond Google
- Prepare your team for the shift towards personalised search results
- Adapt your content strategy for longer, more conversational search queries
- Leverage emerging voice search opportunities effectively
- Navigate the evolution of visual search and shopping experiences
Timestamps
00:00 - Welcome to the Dojo
00:52 - Prediction 1
09:04 - Prediction 2
25:20 - Prediction 3
28:05 - Prediction 4
32:37 - Prediction 5
36:38 - Prediction 6
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/dojo-45/
Listen to these episodes next:
Copy This NEXT-LEVEL GEO Strategy in 2025
https://exposureninja.com/podcast/extra-043/
Google’s WORST NIGHTMARE Just Happened
https://exposureninja.com/podcast/342/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly.
For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond.
What You’ll Learn
- Evaluate OpenAI’s Sora capabilities and limitations for marketing video content
- Leverage Google Product Studio for efficient product photography at scale
- Harness Reddit’s new AI-powered answer system for enhanced market research
- Identify practical applications of AI tools for businesses of different sizes
Timestamps00:00 - Introduction and episode overview
00:39 - OpenAI's Sora launch details
11:29 - Google Product Studio expansion
15:15 - Reddit Answers introduction
21:19 - Final takeaways and recommendations
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/dojo-44/
Listen to these episodes next:
Copy This NEXT-LEVEL GEO Strategy in 2025
https://exposureninja.com/podcast/extra-043/
Google’s WORST NIGHTMARE Just Happened
https://exposureninja.com/podcast/342/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
The following is a BONUS EPISODE recorded by the Exposure Ninja team.
By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online.
But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic.
Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google.
Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025.
In this Podcast Extra, some of our front-line marketers discuss how you can optimise for these new platforms and how to strategise for multi-platform dominance too.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/extra-043/
For the first time ever, Google lost search users.This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality.The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving.Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone.But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it?Let me explain:Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming.What does this mean for your marketing strategy?First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world.Here's your action plan:1. Keep optimising for traditional search2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo)3. Track AI-referred traffic carefully4. Diversify your traffic sourcesThe future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments.Want to stay ahead? Start preparing for this shift today. Your future self will thank you.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Watch this as a video instead:
https://exposure.ninja/google-nightmare
Get the show notes:
https://exposureninja.com/podcast/342/
Listen to these episodes next:
ChatGPT Search — The Ranking Factors We Know
https://exposureninja.com/podcast/339/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation.
For marketers concerned about maintaining visibility in an evolving search landscape, this episode provides critical insights into emerging trends and practical strategies for adapting to AI-driven search whilst maintaining strong traditional SEO practices.
Let’s get into it.
What You’ll Learn
- The significance of Google’s first-ever UK user decline and its implications for digital marketing strategies long-term
- Understand how YouTube content is being integrated into Google’s AI Overviews
- Develop strategies for optimising both traditional search and AI-driven visibility (you need both)
- How to balance current marketing effectiveness with future-focused initiatives
Timestamps
00:00 – Welcome to the Dojo
00:22 – Google’s Year-on-Year Drop in Users
25:40 – YouTube Summarise in AI Overviews
33:37 - Key Takeaways & Next Steps
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/dojo-43/
Listen to these episodes next:
ChatGPT Search — The Ranking Factors We Know
https://exposureninja.com/podcast/339/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
Everything We Know About the November 2024 Core Algorithm Update So Far
https://exposureninja.com/podcast/dojo-40/
AI tools like ChatGPT and Google’s AI Overviews are reshaping how users find information, making Generative Engine Optimisation (GEO) essential for any 2025 SEO strategy.
This shift means your strategy must go beyond traditional Google rankings. GEO focuses on optimising content for AI-generated summaries, ensuring your business, products, or services are recommended by these tools.
So, your next question is probably, "How do I adapt my SEO strategy to this new landscape?"
At Exposure Ninja, we’ve been pioneering GEO strategies, and today we’re breaking down how to create an SEO strategy that works for 2025 and beyond.
In this podcast, learn how to create a high-impact SEO strategy for 2025.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Watch this as a video instead:
https://exposure.ninja/seo-strategies-2025
Get the show notes:
https://exposureninja.com/podcast/341/
Listen to these episodes next:
ChatGPT Search — The Ranking Factors We Know
https://exposureninja.com/podcast/339/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
The Best Local SEO Strategies for 2025
https://exposureninja.com/podcast/337/
This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.
We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.
Timestamps
- 00:00 - Introduction
- 01:30 - AllPlants Case Study
- 15:00 - Black Friday Marketing Strategies
- 25:00 - Wicked Movie Marketing Update
- 35:00 - Key Takeaways & Actionable Steps
Get the show notes:
https://exposureninja.com/podcast/dojo-42/
Get your free trial of Semrush AdClarity:
https://exposure.ninja/wow
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
https://exposureninja.com/podcast/dojo-39/
Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.
Timestamps
00:00 — Intro01:37 — Not Bidding On Your Own Brand07:01 — Ignoring Quality Score13:47 — Spelling Errors16:36 — Sending People to 404 Errors19:58 — Offers That Expire22:00 — Not Using Audiences27:40 — Not Using Broad Match34:14 — No Performance Max or Only Performance Max
Watch the video instead: https://exposure.ninja/8-ppc-mistakes
Get the show notes: https://exposureninja.com/podcast/340
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/
- Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
- The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week, we talk about:
- Perplexity wants AI to do your shopping for you. What does this mean for retailers?
- Wicked’s Massive Marketing Campaign
- Ads in AI Overviews
Timestamps
00:00 - Welcome to The Dojo by Exposure Ninja
00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers?
21:57 - Wicked’s Massive Marketing Campaign
40:14 - Ads in AI Overviews
Get the show notes:
https://exposureninja.com/podcast/dojo-41/
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
https://exposureninja.com/podcast/dojo-39/
ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for.In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit.So, your next question is probably, "How do I get this thing to recommend my business, products or services?"Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now.So today we're going to be sharing ChatGPT's search ranking factors with you.Timestamps
00:00 - How ChatGPT with Search Works
04:16 - How to Rank in Search GPT
Resources
- GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735
- Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
- OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974
Watch the video instead: https://exposure.ninja/gpt-search-ranking
Get the show notes: https://exposureninja.com/podcast/339/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/
- Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
- The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/
Join me in London at this year's B2B Marketing Expo.
I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".
If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss.
Grab a ticket at: b2bmarketingexpo.co.uk
If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo
Hope to see you there!
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week, we talk about:
- How to tap into emotions that increase your content’s viral potential
- The best times to post on social media to maximise engagement
- How to create compelling headlines that make people say, “Oh wow, that’s interesting!”
- What to do if your website is impacted by a Google core algorithm update
- How to make the most of gift guide season — and why niche is king
Timestamps
00:00 - Welcome to The Dojo by Exposure Ninja
00:22 - The Secrets to Going Viral
16:51 - It's Gift Guide Season
34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far
Get the show notes:
https://exposureninja.com/podcast/dojo-40/
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
https://exposureninja.com/podcast/dojo-39/
Today I’ve got 5 different types of digital marketing strategies to share with you.These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of variety here, meaning there’s something for every type of business. In today’s video I talk about:
- Cross-pollination
- AI Driven Search
- Upselling, Cross-selling and Subscriptions
- Video Content
- Audience Segmentation
Watch the video instead: https://www.youtube.com/watch?v=Zrrvt7qTyNY
Get the show notes: https://exposureninja.com/podcast/338/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/
- Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
- The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
- The Impact of ChatGPT Search on Marketers
- The Viral Power of Crumbl Cookies
Timestamps
00:00 - The Impact of ChatGPT Search on Marketers
32:38 - The Viral Power of Crumbl Cookies
What to Listen to Next
- Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
- AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
- FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/
This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local
Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up.
Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets.
So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead.
Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc
Get the show notes: https://exposureninja.com/podcast/337/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/
- Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
- The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
- A big week for AI… but also some data that puts it all in context
- IKEA’s new face of gaming
- Stop calling it SEO
Timestamps
00:00 - A big week for AI… but also some data that puts it all in context
16:14 - IKEA’s new face of gaming
27:43 Stop calling it SEO
What to Listen to Next
- Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
- AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
- FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/
GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.
You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”
That’s what I’m going to cover in today’s podcast.
Watch the video instead: https://www.youtube.com/watch?v=FoIc8LkSETo
Get the show notes: https://exposureninja.com/podcast/336/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/
- AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
- The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
- Legal topics have the most AI Overviews - and you're next
- Google’s AI Overviews fail to answer 43% of financial queries
- The FTC’s rules on fake reviews
- Tesco's stripped back ads
Timestamps
00:00 - Legal topics have the most AI Overviews - and you're next
08:57 - Google’s AI Overviews fail to answer 43% of financial queries
22:45 - The FTC’s rules on fake reviews
32:55 - Tesco's stripped back ads
What to Listen to Next
- Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/
- The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/
- ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/
ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage.In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless you add...well...you'll have to watch the video to find out!
Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w
Get the show notes: https://exposureninja.com/podcast/335/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/
- The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/
- Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
-
Are marketers ready for Generative Search Optimisation?
-
WordPress BEEF!
-
The power of social media in mental health awarenessTimestamps
00:00 — Intro
02:22 — WordPress BEEF!
14:10 — Are marketers ready for Generative Search Optimisation?
20:19 — The power of social media in mental health awareness
47:53 — Quick Fire Questions
What to Listen to Next
How To Create the Perfect Marketing Strategy for 2025
https://exposureninja.com/podcast/330/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
AI Overviews Are Here To Stay. Buckle Up:
https://exposureninja.com/podcast/dojo-31/
Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about:- Being really, really helpful via content. - Repurposing like a beast - Thought leadership (but not as you know it).These three strategies form the central pillar of any B2B marketing campaign. Then, you can build everything else you do off them.
Watch the video instead: https://exposure.ninja/b2b-strategies-2025
Get the show notes: https://exposureninja.com/podcast/334/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/
- Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/
- Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/
In This Episode…Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.This week we talk about:- ChatGPT dropped a new update for content writers - Cheap conversation starters- Position one is position noneTimestamps00:00 — Intro00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters30:54 — Position one is position none
What to Listen to Next
Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/
Google Tries to Patch Things Up With SEOs After The Helpful Content Update: https://exposureninja.com/podcast/dojo-33/
AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
Let’s be honest — it’s much easier to market a fun, trendy business.D2C subscription service for BBQ charcoal? I could do that in my sleep.But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance.So today, I’m going to be teaching you some brilliant marketing lessons from 3 disruptive life insurance brands.If you’re a fan of seeing good quality marketing, like me and the team at Exposure Ninja are, you’re going to love this marketing masterclass.
Watch the video instead: https://exposure.ninja/disruptive-insurance
Get the show notes: https://exposureninja.com/podcast/333/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/
- How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/
- Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/
I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives.
Today we're going to talk about three main things:
- How to know whether or not you should choose a marketing agency, freelancers or building an in-house team
- If you do choose to go the agency route, how to find the right one
- And, if you find the right one, how to get the most out of them.
In today’s podcast, I talk about each point in detail, to help you make the right choice for you and your business.
Watch the video instead: https://exposure.ninja/hiring-an-agency
Get the show notes: https://exposureninja.com/podcast/332/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/
- 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
- OpenAI’s new model o1 is released
- Key PPC Takeaways from The Meta Summit
- 363% Increase In Google Ads Leads using AI Assets
Timestamps
00:00 — Intro
00:31 — OpenAI’s new model o1 is released
11:00 — Key PPC Takeaways from The Meta Summit
28:06 — 363% Increase In Google Ads Leads using AI Assets
Watch the video instead: https://exposure.ninja/dojo-34
Get the show notes: https://exposureninja.com/podcast/dojo-34
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/
- NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/
- How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/
In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later.What happened to SGE? One moment you couldn't move for those letters, but now we rarely hear them. In today's speedy video I give you a run down of what happened to SGE, and what you should be doing about it's successor.
Watch the video instead: https://exposure.ninja/where-is-SGE
Get the show notes: https://exposureninja.com/podcast/331/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/
- NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/
- How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about:
- More hints from Google about what it wants to reward with ranking
- Building an engaged community on social
- Marketers aren’t confident with AI
Mentioned Links
- Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence
- C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/
- Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/
Timestamps
00:00 — Intro
03:05 — More hints from Google about what it wants to reward with ranking
23:10 — Building an engaged community on social
35:51 — Marketers aren’t confident with AI
Get the show notes: https://exposureninja.com/podcast/dojo-33/
Watch the video: https://exposure.ninja/dojo-33
What to Listen to Next:
- How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/
- AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
- Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/
Today we’re not going to give you a digital marketing strategy that you can apply directly to your business.
Because, honestly, that’s not how digital marketing strategies work.
What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business.
There’s 4 steps in this process, and we’re going to talk you through each one.
Watch the video instead: https://exposure.ninja/2025-marketing-strategy
Get the show notes: https://exposureninja.com/podcast/330/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/
- How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/
- How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
- Perplexity AI plans to start running ads
- How many outbound links should you be including in your content?
Timestamps
00:00 — Intro
00:55 — Perplexity AI plans to start running ads!
16:34 — How many outbound links should you be including in your content?
What to Listen to Next
AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/
Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/
We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations.
How? Through the power of digital marketing.
Using a solid website, landing pages and PPC to be exact.
There are lessons here for any business:
- Understanding your target audience
- Not being afraid to choose a niche
- The power of highly effective PPC ads, landing pages and local SEO
In this podcast we’re going to share those lessons and how you can apply them to your marketing strategy.
Watch the video instead: https://exposure.ninja/medical-clinics
Get the show notes: https://exposureninja.com/podcast/329/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/
- NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/
- How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
- What you need to do as Google AI Overviews continue to roll out and change
- Google Lens collaborates with Emily in Paris
Timestamps
00:00 - Intro
00:23 - What you need to do as Google AI Overviews continue to roll out and change
23:23 - Google Lens collaborates with Emily in Paris
What to Listen to Next
- NEW Google Algorithm Update + AI Overviews Hits the UK: https://exposureninja.com/podcast/dojo-30/
- End of Days for Google’s Search Dominance?: https://exposureninja.com/podcast/dojo-29/
- “Brat Summer” and the Power of Branding: https://exposureninja.com/podcast/dojo-28/
A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers.
We've long suspected it, but now we have concrete evidence.
It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget.
Watch the video instead: https://exposure.ninja/inflating-costs
Get the show notes: https://exposureninja.com/podcast/328/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/
- NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/
- How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week Tim and Dale talk about:
-
Google's August 2024 Algorithm Core Update
-
AI Overviews Hit the UK
-
Marketing lessons from Disney’s D23 event
Watch on YouTube instead: https://exposure.ninja/dojo-30
Get a FREE review of your website: https://exposureninja.com/rpod/review
Get the show notes: https://exposureninja.com/podcast/dojo-30
Timestamps
00:09 – Google's August 2024 Algorithm Core Update
16:28 – AI Overviews Hit the UK
25:02 – Marketing Lessons from Harris/Trump's PPC
43:51 – "I'm confused!"
What to Listen to Next
- How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/
- How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/
- How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/
Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites.
Meaning, we understand the main reasons why websites struggle to convert at more than 2%.
If you want to go above and beyond this 2% then today’s podcast is for you.
Get the show notes: https://exposureninja.com/podcast/327/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
- THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/
- How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/
- 600% Lead Gen Boost for Mortgage Client in ONLY 4 Months https://exposureninja.com/podcast/326/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about:
- Polly Pocket’s ‘90s-era compact is now life-sized
- A really bad week for Google
- Marketing lessons from Disney’s D23 event
Timestamps
00:00 – Intro
04:52 – Story 1 – Polly Pocket’s ‘90s-era compact is now life-sized
11:13 – Story 2 – A really bad week for Google
31:30 – Story 3 – Marketing lessons from Disney’s D23 event
40:32 – The Tasks
What to Listen to Next
- “Brat Summer” and the Power of Branding | ft. Claire Carlile: https://exposureninja.com/podcast/dojo-28/
- Will SearchGPT and Bing AI Change the Game or Flop?: https://exposureninja.com/podcast/dojo-27/
- Are YouTube Ads a Secret Weapon for SMEs?: https://exposureninja.com/podcast/dojo-26/
We boosted one of our clients website conversion rates from 1.4% to 7.6%.
That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.)
We did all of this using pay per click ads (PPC) in a highly competitive industry.
In today’s podcast, we're going to break down the principles we used, and teach you how to use them too.
Get the show notes: https://exposureninja.com/podcast/326/
Watch the video: https://exposure.ninja/mortgages-video
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
“Brat Summer” and the Power of Branding: https://exposureninja.com/podcast/dojo-28/
How To Capture (and Convert) Leads at Events
https://exposureninja.com/podcast/325/
Are YouTube Ads a Secret Weapon for SMEs?
https://exposureninja.com/podcast/dojo-26/
In This Episode…
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about:
- Branding and pricing lessons from consumer goods
- How did that get there? Exploring the local Knowledge Panel beyond the NMX
- What the heck is “Brat Summer”? — why you’re seeing lime green all over social
Watch the video instead: https://exposure.ninja/dojo-28
Get a FREE review of your website: https://exposureninja.com/rpod/review
Get the show notes: https://exposureninja.com/podcast/dojo-28
Timestamps
00:00 – Intro
02:49 – Story 1 – Branding and pricing lessons from consumer goods
15:19 – Story 2 – How did that get there? Exploring the local Knowledge Panel beyond the NMX
26:51 – Story 3 – What the heck is “Brat Summer”? — why you’re seeing lime green all over social
39:00 – The Tasks
You come to our us because you want to learn how to run awesome digital marketing campaigns.
But, there are other types of marketing out there that can work really effectively.
One that we’ve used a lot at Exposure Ninja over the last decade is exhibiting at shows.
Lots of companies exhibit at shows, but they approach it in a really haphazard way.
Today, I talk you through our digital marketing led approach and explain how you can use it to boost your leads and sales at events.
Get the show notes: https://exposureninja.com/podcast/325/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
Timestamps
- 00:00 — Intro
- 02:32 — Event Prep and Promotion
- 12:14 — At the Event
- 17:13 — After the Event
What to Listen to Next:
How To Get Qualified B2B Leads using PPC: https://exposureninja.com/podcast/323/
How to Bridge the Gap Between Marketing and Sales: https://exposureninja.com/podcast/321/
How to Build a Cult of Loyal Customers: https://exposureninja.com/podcast/dojo-23/
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
Today we talk about:
- What’s going on in the world of Bing’s AI search?
- OpenAI reveals SearchGPT
Timestamps 00:00 – Intro
01:15 – Story 1 – What’s going on in the world of Bing’s AI search?
13:17 – Story 2 – OpenAI reveals SearchGPT
27:15 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-27/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-27
You May Also Enjoy…
Are YouTube Ads a Secret Weapon for SMEs?
https://exposureninja.com/podcast/dojo-26/
How to Differentiate Your Brand in an AI World | ft. Max Denning
https://exposureninja.com/podcast/dojo-25/
LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
https://exposureninja.com/podcast/dojo-24/
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
https://exposureninja.com/podcast/dojo-23/
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
In This Episode...
You’ve spent a tonne of money on marketing.
You’ve got:
- Great PPC ads
- A shiny new website
- Amazing downloadables
But…you’re not getting the conversions you expected.
You’re not alone — I see this situation a lot.
So, I’ve identified 3 key areas of the marketing funnel that tend to suck.
And in today’s podcast, I explain how you can fix them and get your conversion rate back on track.
TIMESTAMPS
00:00 — Intro
00:29 — Your Offer
03:48 — Calls to Action
07:39 — Design
You May Also Enjoy…
Copy This OVERPOWERED PPC Strategy in 2024
https://exposureninja.com/podcast/extra-038/
The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington
https://exposureninja.com/podcast/dojo-15/
The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend
https://exposureninja.com/podcast/203/
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we talk about:
- Google updates: AI Overviews, Ads, YouTube
- Dyson’s success in more than just vacuums
- Cookies are here to stay in Chrome! For now…
- Google connects with smaller publishers
Timestamps 00:00 – Intro
01:59 – Story 1 – Google updates: AI Overviews, Ads, YouTube
22:40 – Story 2 – Dyson’s success in more than just vacuums
31:43 – Story 3 – Cookies are here to stay in Chrome! For now…
40:42 – Story 4 – Google connects with smaller publishers
50:39 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-26/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-26
You May Also Enjoy…
How to Differentiate Your Brand in an AI World | ft. Max Denning
https://exposureninja.com/podcast/dojo-25/
LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
https://exposureninja.com/podcast/dojo-24/
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
https://exposureninja.com/podcast/dojo-23/
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Max Denning, Senior Web Content Executive at Bidfood, and we talk about:
- Dark green rebrands everywhere?!
- Pre-testing ads is not divisive, it’s a no-brainer
- Growing LinkedIn to build your healthcare consultancy
Timestamps 00:00 – Intro
02:58– Story 1 – Dark green rebrands everywhere?!
13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer
29:45 – Story 3 – Growing LinkedIn to build your healthcare consultancy
47:27 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-25/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-25
You May Also Enjoy…
LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
https://exposureninja.com/podcast/dojo-24/
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
https://exposureninja.com/podcast/dojo-23/
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about:
- Dark green rebrands everywhere?!
- Pre-testing ads is not divisive, it’s a no-brainer
- Growing LinkedIn to build your healthcare consultancy
Timestamps 00:00 – Intro
02:58– Story 1 – Dark green rebrands everywhere?!
13:52 – Story 2 – Pre-testing ads is not divisive, it’s a no-brainer
29:45 – Story 3 – Growing LinkedIn to build your healthcare consultancy
47:27 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-24/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-24
You May Also Enjoy…
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen
When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting.
The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.
To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel.
Ready to smash your competitor’s PPC out of the park?
Timestamps
00:00 — Intro
01:34 — The Buyer Journey
04:21 — Competitor Research
07:33 — Ad Placement
09:57 — Ad Creative
You May Also Enjoy…
Copy This OVERPOWERED PPC Strategy in 2024
https://exposureninja.com/podcast/extra-038/
The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington
https://exposureninja.com/podcast/dojo-15/
The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend
https://exposureninja.com/podcast/203/
Every day, marketing managers contact us from businesses in traditional, “boring” industries
They’re desperate to shake up these industries and they want to know 2 things:
- Is it possible?
- How to do it
Today we will look at an industry where this is happening — business banking — and teach you how to disrupt your sector using digital marketing.
TIMESTAMPS
00:00 — Intro
00:59 — What are we comparing?
01:39 — Homepages and headings
02:26 — Calls to action
07:38 — Language
10:16 — Ease of Use
You May Also Enjoy…
How Hubspot DOMINATES The Web
https://exposureninja.com/podcast/278/
STEAL Figma’s $20 BILLION Digital Marketing Strategy
https://exposureninja.com/podcast/259/
How to Bridge the Gap Between Marketing and Sales
https://exposureninja.com/podcast/321/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about:
- AI Corner: Update on Google’s AI Overviews
- Boosting Brand Awareness with Social Communities
- Decathlon’s No Tent Left Behind Campaign
Timestamps
00:00 – Intro
03:49 – Story 1 – AI Corner: Update on Google’s AI Overviews
14:59 – Story 2 – Boosting Brand Awareness with Social Communities
32:27 – Story 3 – Decathlon’s No Tent Left Behind Campaign
40:32 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-23/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-23
You May Also Enjoy…
How We 10x’d Leads for a Finance Company
https://exposureninja.com/podcast/dojo-22/
Email Marketing Just Got a Whole Lot More Competitive
https://exposureninja.com/podcast/dojo-21/
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we talk about:
- Annual lead targets smashed in 4 months with 4 learnings
- The Needleless Haystack
Timestamps
00:00 – Intro
03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings
38:15 – Story 2 – The Needleless Haystack
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-22/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-22
You May Also Enjoy…
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen
https://exposureninja.com/podcast/dojo-16/
The Reason Your PPC Isn’t Working
https://exposureninja.com/podcast/dojo-15/
It’s a tale as old as time…
For thousands of years, marketing and sales have been arguing.
And, even though I talk marketing on this channel, I’ve been on both sides of this coin.
I know how much better the results are — and how much happier these teams are — when they get along.
And I want the same for you.
Sales and marketing think the other hates them and doesn't value their work, meaning they are automatically hostile towards each other.
I dispel these rumours in today's podcast and start the healing process.
Watch the video instead: https://exposure.ninja/bridge-gap
Get a FREE review of your website: https://exposureninja.com/rpod/review
Get the show notes: https://exposureninja.com/podcast/321/
You May Also Enjoy…
What the Google Leak Means for SEO
exposureninja.com/podcast/320
How to Rank in Google’s AI Overviews
exposureninja.com/podcast/319
How To Get Qualified B2B Leads Using SEO
exposureninja.com/podcast/311
How To Scale Your Websites Revenue in 2024
exposureninja.com/podcast/309
How To Convert the 90% of Website Traffic That Gets Away
exposureninja.com/podcast/275
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we talk about:
- Lessons from UK Election Digital Advertising
- Scot Rail & Swiftonomics
- Warnings from Apple's Developer Conference
Timestamps
00:00 – Intro
00:49 – Story 1 – Lessons from UK Election Digital Advertising
15:12 – Story 2 – Scot Rail & Swiftonomics
31:37 – Story 3 – Warnings from Apple's Developer Conference
50:19 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-21/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-21
You May Also Enjoy…
Google’s AI Overviews Fiasco | ft. Joe Glendinning
https://exposureninja.com/podcast/dojo-20/
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen
https://exposureninja.com/podcast/dojo-16/
The Reason Your PPC Isn’t Working
https://exposureninja.com/podcast/dojo-15/
Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
https://exposureninja.com/podcast/dojo-14/
2500+ internal Google documents, giving some details about how search works were accidentally leaked online.
This is the biggest Google leak I’ve ever seen.
These documents give us marketers an incredible insight into Google’s ranking factors.
Not only that but there’s evidence that Google has been lying to the SEO community for years.
In today’s podcast, I’m going to break down these documents so you as a marketing manager, business owner or SEO know what you need to do off the back of this information.
Watch the video instead: https://exposure.ninja/google-leak
Get a FREE review of your website: https://exposureninja.com/rpod/review
Get the show notes: https://exposureninja.com/podcast/320/
You May Also Enjoy…
Google’s AI Overviews Will Change SEO Forever
exposureninja.com/podcast/317
The Reality of AI-based Content
exposureninja.com/podcast/316
How To Get Qualified B2B Leads Using SEO
exposureninja.com/podcast/311
How to Get Qualified B2B Leads Using Content Marketing
exposureninja.com/podcast/313
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about:
- Google Rolls Back AI Overviews
- klarna cuts marketing spend by 25% through the use of AI
- IKEA is hiring store staff…in Roblox
Timestamps
02:30 – Story 1 – Google Rolls Back AI Overviews
11:50 – Story 2 – klarna cuts marketing spend by 25% through the use of AI 33:40 – Story 3 – IKEA is hiring store staff…in Roblox 46:28 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-20/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-20
You May Also Enjoy…
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
https://exposureninja.com/podcast/dojo-19/
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen
https://exposureninja.com/podcast/dojo-16/
The Reason Your PPC Isn’t Working
https://exposureninja.com/podcast/dojo-15/
Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
https://exposureninja.com/podcast/dojo-14/
The time has finally come. Google has released AI search to the public.
They’re calling it AI Overviews.
We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs.
We were the first agency to share how to rank in SGE publicly, and now we’re sharing how you can rank in Google’s AI Overviews.
This is a podcast you don’t want to miss.
Watch the video instead: https://exposure.ninja/rank-ai-overviews
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/319/
You May Also Enjoy… Google’s AI Overviews Will Change SEO Forever
exposureninja.com/podcast/317
The Reality of AI-based Content
exposureninja.com/podcast/316
How To Get Qualified B2B Leads Using SEO
exposureninja.com/podcast/311
How to Get Qualified B2B Leads Using Content Marketing
exposureninja.com/podcast/313
In This Episode...
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Lucy King, and we talk about:
- How a huge Google leak confirms some juicy SEO theories
- JoJo Siwa's "Bad Girl" rebrand
- Are Google’s AI Overviews spreading misinformation?
Timestamps
02:21 – Story 1 – How a huge Google leak confirms some juicy SEO theories 27:58 – Story 2 – JoJo Siwa's "Bad Girl" rebrand 36:51 – Story 3 – Are Google’s AI Overviews spreading misinformation? 49:08 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-19/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-19
You May Also Enjoy…
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
https://exposureninja.com/podcast/dojo-18/
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen
https://exposureninja.com/podcast/dojo-16/
The Reason Your PPC Isn’t Working
https://exposureninja.com/podcast/dojo-15/
Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
https://exposureninja.com/podcast/dojo-14/
How Formula One Teams Nail Event Marketing
https://exposureninja.com/podcast/dojo-13/
Do your Google Ad campaigns leave you wanting more?
Well, Google’s Performance Max ads may be for you.
Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy.
In this video, we share some of the winning Performance Max strategies we use with clients so you can get the most from your ads.
Watch the video instead: https://exposure.ninja/performance-max
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/318/
You May Also Enjoy… Tesla’s PPC Marketing Mistakes
https://exposureninja.com/podcast/dojo-14/
Copy This OVERPOWERED PPC Strategy in 2024
https://exposureninja.com/podcast/extra-038/
The Reason Your PPC Isn’t Working
https://exposureninja.com/podcast/dojo-15/
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Annabelle Baugh, and we talk about:
- Tim's AI Corner: Google launches SGE/AI Overviews.
- The Art and Science of Weather-Based Marketing
- Lessons from On The Beach's Sunny Circles
Timestamps 02:58 – Story 1 – Tim's AI Corner: Google launches SGE/AI Overviews.
25:32 – Story 2 – The Art and Science of Weather-Based Marketing
39:49 – Story 3 – Lessons from On The Beach's Sunny Circles
48:04 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-18/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-18
You May Also Enjoy…
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
https://exposureninja.com/podcast/dojo-17/
Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen
https://exposureninja.com/podcast/dojo-16/
The Reason Your PPC Isn’t Working
https://exposureninja.com/podcast/dojo-15/
Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
https://exposureninja.com/podcast/dojo-14/
How Formula One Teams Nail Event Marketing
https://exposureninja.com/podcast/dojo-13/
The Risks of Relying on AI Content I ft. Andy Tuxford
https://exposureninja.com/podcast/dojo-12/
Google just announced 4 new updates which are absolutely HUGE for search.
Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact.
This is not a drill
This is the change to Google that we have been talking about (and warning about) for over a year now.
Today we’re going to talk through each change, how it works and what you need to do to prepare.
Watch the video instead: https://exposure.ninja/google-io-2024
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/317/
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https://exposureninja.com/podcast/311/
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https://exposureninja.com/podcast/extra-037/
Google Gemini – The Biggest SEO Disruption in 25 Years
https://exposureninja.com/podcast/extra-029/
In This Episode...
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Gustavo Uy, and we talk about:
- Apple Apologises for Crush Advert
- The Ordinary Push Science in Ads
- Tim’s AI Corner: GPT-4o
Timestamps
02:36 – Story 1 – Apple Apologises for Crush Advert
20:45 – Story 2 – The Ordinary Push Science in Ads
35:21 – Story 3 – Tim’s AI Corner: GPT-4o
48:00 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-17/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-17
You May Also Enjoy…
The Reason Your PPC Isn’t Working
https://exposureninja.com/podcast/dojo-15/
Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
https://exposureninja.com/podcast/dojo-14/
How Formula One Teams Nail Event Marketing
https://exposureninja.com/podcast/dojo-13/
The Risks of Relying on AI Content I ft. Andy Tuxford
https://exposureninja.com/podcast/dojo-12/
The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe
https://exposureninja.com/podcast/dojo-11/
Is Google's Generative AI Search Rolling Out?
https://exposureninja.com/podcast/dojo-10/
In This Episode…
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we’re joined by Danielle McMullen, and we talk about:
- Marketing Lessons From Donald Duck's Birthday
- Aldi's Mammoth Social Media Presence
- Tim's AI Corner - Apple and AI Search Updates (SGE and Meta)
Timestamps
02:38 – Story 1 – Marketing Lessons From Donald Duck's Birthday
15:14– Story 2 – Aldi's Mammoth Social Media Presence
30:28 – Story 3 – Tim's AI Corner
43:33 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-16/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-16
You May Also Enjoy…
Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
https://exposureninja.com/podcast/dojo-14/
How Formula One Teams Nail Event Marketing
https://exposureninja.com/podcast/dojo-13/
The Risks of Relying on AI Content I ft. Andy Tuxford
https://exposureninja.com/podcast/dojo-12/
The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe
https://exposureninja.com/podcast/dojo-11/
Is Google's Generative AI Search Rolling Out?
https://exposureninja.com/podcast/dojo-10/
“Be Cheekier with Your Marketing” I ft. Lauren Cressey
https://exposureninja.com/podcast/dojo-9/
In This Episode…
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Rebecca Pilkington, and we talk about:
- Vegan Brand Makes an AI Email Error
- YouTube Trials Pause Ads
- AI Search Updates (SGE and Meta)
Timestamps
02:57 – Story 1 – Vegan Brand Makes an AI Email Error
17:13 – Story 2 – YouTube Trials Pause Ads
26:00 – Story 3 –AI Search Updates (SGE and Meta)
47:00 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-15/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-15
You May Also Enjoy…
Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
https://exposureninja.com/podcast/dojo-14/
How Formula One Teams Nail Event Marketing
https://exposureninja.com/podcast/dojo-13/
The Risks of Relying on AI Content I ft. Andy Tuxford
https://exposureninja.com/podcast/dojo-12/
The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe
https://exposureninja.com/podcast/dojo-11/
Is Google's Generative AI Search Rolling Out?
https://exposureninja.com/podcast/dojo-10/
“Be Cheekier with Your Marketing” I ft. Lauren Cressey
https://exposureninja.com/podcast/dojo-9/
Can generative AI tools like ChatGPT write marketing content as well as human writers?
Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space.
We're obsessed with testing AI tools to see which is the best at different marketing tasks.
Today’s video and podcast share the results of those tests, with examples of the experiments we've been running.
Watch the video instead: https://exposure.ninja/ai-content
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/316/
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Google Gemini – The Biggest SEO Disruption in 25 Years
https://exposureninja.com/podcast/extra-029/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy!
Watch the video instead: exposure.ninja/content-101-rewind
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/274/
You May Also Enjoy… How to Rank in Google’s Search Generative Experience (SGE)
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exposureninja.com/podcast/288/
How Content Marketing Works in 2024
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How To Triple Your Leads in 2024
exposureninja.com/podcast/307/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about:
- Tesla Firing 40 PPC Marketers
- Heinz and Barbie Collab
- LinkedIn and the London Marathon
Timestamps
04:24 – Story 1 – Tesla Fires 40 PPC Marketers
11:49 – Story 2 – Heinz and Barbie Collab
25:15 – Story 3 – LinkedIn and the London Marathon
36:00 – The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-14/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-14
You May Also Enjoy…
How Formula One Teams Nail Event Marketing
https://exposureninja.com/podcast/dojo-13/
The Risks of Relying on AI Content I ft. Andy Tuxford
https://exposureninja.com/podcast/dojo-12/
The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe
https://exposureninja.com/podcast/dojo-11/
Is Google's Generative AI Search Rolling Out?
https://exposureninja.com/podcast/dojo-10/
“Be Cheekier with Your Marketing” I ft. Lauren Cressey
https://exposureninja.com/podcast/dojo-9/
Create Content That Serves Your Target Customers | ft. Dale Davies
https://exposureninja.com/podcast/dojo-8/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy!
Watch the video instead: exposure.ninja/hubspot-rewind
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/278/
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exposureninja.com/podcast/301/
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How Content Marketing Works in 2024
exposureninja.com/podcast/305/
How Google Ads Will Work in 2024
exposureninja.com/podcast/295/
How To Triple Your Leads in 2024
exposureninja.com/podcast/307/
Are you giving people the ick?
Well, not you personally, but your business.
Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website?
This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer.
That’s exactly what we do in our Brand Accelerator at Exposure Ninja, and I'll be running you through each step in this podcast
Watch the video instead: https://exposure.ninja/brand-accelerator
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/315/
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https://exposureninja.com/podcast/extra-037/
Google Gemini – The Biggest SEO Disruption in 25 Years
https://exposureninja.com/podcast/extra-029/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy!
Watch the video instead: exposure.ninja/pages-dont-convert
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/261/
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These Mistakes KILL Conversion Rates
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we talk about:
- GA4 dropping ‘conversions’
- F1 team's event marketing
- Almost half of British consumers spend extra on high-quality products
Timestamps
2:37 - Story 1 - GA4 drops ‘conversions’
17:15 - Story 2 - F1 team's event marketing
41:35 - Story 3 - Almost half of British consumers spend extra on high-quality products
56:14 - The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-13/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-13
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The Risks of Relying on AI Content I ft. Andy Tuxford
https://exposureninja.com/podcast/dojo-12/
The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe
https://exposureninja.com/podcast/dojo-11/
Is Google's Generative AI Search Rolling Out?
https://exposureninja.com/podcast/dojo-10/
“Be Cheekier with Your Marketing” I ft. Lauren Cressey
https://exposureninja.com/podcast/dojo-9/
Create Content That Serves Your Target Customers | ft. Dale Davies
https://exposureninja.com/podcast/dojo-8/
How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes
https://exposureninja.com/podcast/dojo-7/
For many businesses, ranking using local SEO can be an absolute game-changer.
But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area.
Local SEO has its own rules, and you need to create a separate local SEO strategy for each location you want to target.
This can feel very overwhelming. Where do you start?
The answer is you start with today’s podcast.
Watch the video instead: https://exposure.ninja/multi-location-seo
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/314
You May Also Enjoy… How To Get Qualified B2B Leads Using SEO
https://exposureninja.com/podcast/311/
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https://exposureninja.com/podcast/303/
Copy This UNBEATABLE SEO Strategy in 2024
https://exposureninja.com/podcast/extra-037/
Google Gemini – The Biggest SEO Disruption in 25 Years
https://exposureninja.com/podcast/extra-029/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week Andy joins us for the podcast, where we talk about:
- Google's recent algorithm update
- Google testing SGE in the UK and considering charging for search
- Hubspot relaunches its CMs as the AI-filled Content Hub
Timestamps
2:10 - Story 1 - Google's recent algorithm update
20:40 - Story 2 - Google testing SGE in the UK and considering charging for search
34:42 - Story 3 - Hubspot relaunches its CMs as the AI-filled Content Hub
47:40 - The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-12/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-12
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The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe
https://exposureninja.com/podcast/dojo-11/
Is Google's Generative AI Search Rolling Out?
https://exposureninja.com/podcast/dojo-10/
“Be Cheekier with Your Marketing” I ft. Lauren Cressey
https://exposureninja.com/podcast/dojo-9/
Create Content That Serves Your Target Customers | ft. Dale Davies
https://exposureninja.com/podcast/dojo-8/
How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes
https://exposureninja.com/podcast/dojo-7/
“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant
https://exposureninja.com/podcast/dojo-6/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy!
Watch the video instead: exposure.ninja/b2c-2024
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/294/
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How to Create the Perfect Marketing Strategy for 2024
exposureninja.com/podcast/297/
How to Get to the Top of Google Again and Again (and AGAIN!)
exposureninja.com/podcast/302/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy!
Watch the video instead: exposure.ninja/b2b-strategies-2024
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/298
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How to Measure (and Improve) Your Digital Marketing ROI
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week Daisy joins us for the podcast, where we talk about:
-
OpenAI’s New Voice Cloning AI
-
The Smart (And Evil?) Mobile Game Conversion Funnel
-
Costa's Hot Milkshakes
Timestamps
01:51 Story 1 - OpenAI’s New Voice Cloning AI
16:49 Story 2 - Costa's Hot Milkshakes
29:25 Story 3 - The Smart (And Evil?) Mobile Game Conversion Funnel
42:07 - The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-11/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-11
You May Also Enjoy…
Is Google's Generative AI Search Rolling Out?
https://exposureninja.com/podcast/dojo-10/
“Be Cheekier with Your Marketing” I ft. Lauren Cressey
https://exposureninja.com/podcast/dojo-9/
Create Content That Serves Your Target Customers | ft. Dale Davies
https://exposureninja.com/podcast/dojo-8/
How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes
https://exposureninja.com/podcast/dojo-7/
“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant
https://exposureninja.com/podcast/dojo-6/
“Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery
https://exposureninja.com/podcast/dojo-5/
Let’s be honest.
As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful.
Your audience is smart. If you’re just churning out generic rubbish, your audience will lose a bit of respect for you.
And of course, for most B2B companies, the goal isn’t the quantity of leads, it's the quality of leads.
Quality content delivers quality leads.
Watch the video instead: exposure.ninja/qualified-leads-cm
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/313
You May Also Enjoy… Everything You Need to Know about Content Marketing (#274)
https://exposureninja.com/podcast/274/
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Copy the Content Strategy Behind a $33M SaaS Exit (#256)
https://exposureninja.com/podcast/256/
Create Content That Gets EXPLOSIVE Results (#281)
https://exposureninja.com/podcast/281/
How Content Marketing Works in 2024 (#305)
https://exposureninja.com/podcast/305/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy!
Watch the video instead: exposure.ninja/monday-rewind
Get a FREE review of your website: exposureninja.com/rpod/review
Get the show notes: exposureninja.com/podcast/209
You May Also Enjoy… Mailchimp Marketing Deep Dive
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Airbnb Marketing Deep Dive
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Red Bull Marketing Deep Dive
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lululemon Marketing Deep Dive
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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week, we've no Tim, but we still have several marketing stories, including:
-
Google Has Launched the Search Generative Experience (Kinda)
-
Branding Lessons from Impossible Foods Switch from Green to Red
-
Implications for Marketers after Reddit's IPO
Timestamps
00:00 Welcome to the Dojo
01:13 Story 1 - Google Has Launched the Search Generative Experience (Kinda)
19:59 Story 2 - Branding Lessons from Impossible Foods Switch from Green to Red
33:57 - Upcoming Video Sneak Peak
25:25 Story 3 - Implications for Marketers after Reddit's IPO
37:15 - The Tasks
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-10/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-10
You May Also Enjoy…
“Be Cheekier with Your Marketing” I ft. Lauren Cressey
https://exposureninja.com/podcast/dojo-9/
Create Content That Serves Your Target Customers | ft. Dale Davies
https://exposureninja.com/podcast/dojo-8/
How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes
https://exposureninja.com/podcast/dojo-7/
“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant
https://exposureninja.com/podcast/dojo-6/
“Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery
https://exposureninja.com/podcast/dojo-5/
“The DMA is Bigger Than GDPR” | ft. Andy Tuxford
https://exposureninja.com/podcast/dojo-4/
If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge.
With some careful thought and strategy, you can hit your buyer personas where they convert.
Watch the video instead: https://www.youtube.com/watch?v=sbtMeMTcb2c
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/312/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple Your Traffic in 2024
https://exposureninja.com/podcast/306/
"Give Your Audience Stuff That’s Useful"
https://exposureninja.com/podcast/dojo-3/
How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
How to Stand Out in Your Market
https://exposureninja.com/podcast/dojo-2/
How To Prioritise Your Marketing (for Busy People)
https://exposureninja.com/podcast/304/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can copy this highly-successful SEO and content marketing strategy. Enjoy!
Watch the video instead
exposure.ninja/615-increase
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/288/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How To Triple Your Leads
https://exposureninja.com/podcast/307/
How To Triple Your Traffic
https://exposureninja.com/podcast/306/
How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
How SEO Will Work in 2024
https://exposureninja.com/podcast/303/
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we're joined by Lauren Cressey and our stories include:
- Google's Rumoured Deal to Add Gemini to Apple Devices
- The Growing Trend in "Cheeky" Brand Voices
- TikTok Gets Banned in the US (Maybe?)
Timestamps
02:10 Story 1 - Google's Rumoured Deal to Add Gemini to Apple Devices
13:20 Story 2 - The Growing Trend in "Cheeky" Brand Voices
26:06 Story 3 - TikTok Gets Banned in the US (Maybe?)
37:15 - The Tasks
44:24 - Quick-fire Questions
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-9/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-9
You May Also Enjoy…
Create Content That Serves Your Target Customers | ft. Dale Davies
https://exposureninja.com/podcast/dojo-8/
How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes
https://exposureninja.com/podcast/dojo-7/
“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant
https://exposureninja.com/podcast/dojo-6/
“Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery
https://exposureninja.com/podcast/dojo-5/
“The DMA is Bigger Than GDPR” | ft. Andy Tuxford
https://exposureninja.com/podcast/dojo-4/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to create content that BANGS. Enjoy!
Watch the video instead
exposure.ninja/explosive-content
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/281/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple Your Leads
https://exposureninja.com/podcast/307/
How To Triple Your Traffic
https://exposureninja.com/podcast/306/
How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
How SEO Will Work in 2024
https://exposureninja.com/podcast/303/
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today.
This week, we're joined by Exposure Ninja's Marketing Manager, Dale Davies.
Timestamps
00:00 Welcome to the Dojo
01:19 Story 1 - Lessons from Dove Tackling Sephora’s “10-Year-Olds” Problem
13:58 Story 2 - Google’s Latest Algorithm Update
30:18 Story 3 - Slow Progress on Women Leaders (And the Marketing Optics)
40:43 - The Tasks
44:00 - Quick-fire Questions
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-8/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-8
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How SEO Works in 2024
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https://exposureninja.com/podcast/305/
How To Triple Your Leads in 2024
https://exposureninja.com/podcast/307/
How To Triple Your Traffic in 2024
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How to Optimise Each Page of Your Website
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“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant
https://exposureninja.com/podcast/dojo-6/
How to Stand Out in Your Market | ft. Jess Percival
https://exposureninja.com/podcast/dojo-2/
“Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery
https://exposureninja.com/podcast/dojo-5/
It’s one thing to do B2B SEO and get leads.
But getting qualified leads from your SEO is a ninja thing to do.
Watch the video instead: https://www.youtube.com/watch?v=MfzsQvW7hjM
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/311/
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https://exposureninja.com/your-google-book/
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How to Stand Out in Your Market
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How To Prioritise Your Marketing (for Busy People)
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Google Ads works in 2024. Enjoy!
Watch the video instead
exposure.ninja/google-ads-2024
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/295/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple Your Leads
https://exposureninja.com/podcast/307/
How To Triple Your Traffic
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How SEO Will Work in 2024
https://exposureninja.com/podcast/303/
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today.
This week, we're joined by two Ninjas from Exposure Ninja: Commercial Director, Ali Newton and Senior Content Marketer Karl Hughes.
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-7/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-7
You May Also Enjoy…
How to Rank in Google’s Search Generative Experience (SGE)
https://exposureninja.com/podcast/301/
How to Get to the Top of Google Again and Again (and AGAIN!)
https://exposureninja.com/podcast/302/
How SEO Works in 2024
https://exposureninja.com/podcast/303/
How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
How To Triple Your Leads in 2024
https://exposureninja.com/podcast/307/
How To Triple Your Traffic in 2024
https://exposureninja.com/podcast/306/
How to Optimise Each Page of Your Website
https://exposureninja.com/podcast/310/
“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant
https://exposureninja.com/podcast/dojo-6/
How to Stand Out in Your Market | ft. Jess Percival
https://exposureninja.com/podcast/dojo-2/
“Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery
https://exposureninja.com/podcast/dojo-5/
In this podcast, I'll take you through how you can optimise your website to improve its ranking, but more importantly, its ability to convert visitors into leads.
Watch the video instead: https://www.youtube.com/watch?v=MTJh89HujgY
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/310/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple Your Traffic in 2024
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How to Stand Out in Your Market
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How To Prioritise Your Marketing (for Busy People)
https://exposureninja.com/podcast/304/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Red Bull does marketing (and how you can too). Enjoy!
Watch the video instead
exposure.ninja/red-bull
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/240/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple Your Leads
https://exposureninja.com/podcast/307/
How To Triple Your Traffic
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How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
How SEO Will Work in 2024
https://exposureninja.com/podcast/303/
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today.
This week, we're joined by Charlie Marchant, Exposure Ninja's CEO.
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-6/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-6
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How To Triple Your Leads in 2024
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How SEO Will Work in 2024
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How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
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https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
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How To Do B2C Marketing That CRUSHES in 2024
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How To Get B2B LEADS That Come to YOU
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How to 10X Your Conversions (Like a $5M Business)
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How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Scaling can significantly increase your website's revenue with only small increases to your cost.
Sound too good to be true? It's achievable if you know how to do it well.
Watch the video instead:
https://www.youtube.com/watch?v=wsBLCOF7pvU
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/309/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How to Stand Out in Your Market
https://exposureninja.com/podcast/dojo-2/
How To Prioritise Your Marketing (for Busy People)
https://exposureninja.com/podcast/304/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to follow one of my favourite digital marketing strategies. Enjoy!
Watch the video instead
exposure.ninja/only-strategy
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/269/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How Content Marketing Will Work in 2024
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https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today.
This week, we're joined by Gemma Keighery, Head of Account Marketing at Exposure Ninja
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-5/
Watch the podcast recording on YouTube:
https://exposure.ninja/dojo-5
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How To Triple Your Traffic in 2024
https://www.youtube.com/watch?v=7KsizHnzmv0
How To Triple Your Leads in 2024
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How SEO Will Work in 2024
https://www.youtube.com/watch?v=J29tfF3X2dw
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How To Do B2C Marketing That CRUSHES in 2024
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How to 10X Your Conversions (Like a $5M Business)
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How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Watch the video instead
https://www.youtube.com/watch?v=wYcdm9ralJk
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/308/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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https://exposureninja.com/podcast/dojo-3/
How Content Marketing Will Work in 2024
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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how high-ROI service business marketing. Enjoy!
Watch the video instead
exposure.ninja/service-business
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/291/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
How SEO Will Work in 2024
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https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
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https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today.
This week, we're joined by Andy Tuxford, Head of SEO at Exposure Ninja
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-4/
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How To Triple Your Traffic in 2024
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How SEO Will Work in 2024
https://www.youtube.com/watch?v=J29tfF3X2dw
How Content Marketing Will Work in 2024
https://www.youtube.com/watch?v=Jnx4NLoNDyk
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
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How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Huel does great marketing - and how you can too. Enjoy!
Watch the video instead
exposure.ninja/huel
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/206/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
How SEO Will Work in 2024
https://exposureninja.com/podcast/303/
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https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Today, I explain exactly how to triple your leads, by changing three simple things.
Watch the video instead
https://www.youtube.com/watch?v=QCu2OSj3Kk8
Read the blog
https://exposureninja.com/blog/how-to-triple-your-leads/
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/307/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How To Triple Your Traffic in 2024
https://exposureninja.com/podcast/306/
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https://exposureninja.com/podcast/305/
How to Stand Out in Your Market
https://exposureninja.com/podcast/dojo-2/
How To Prioritise Your Marketing (for Busy People)
https://exposureninja.com/podcast/304/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to use brand positioning to 10x your leads. Enjoy!
Watch the video instead
exposure.ninja/brand-positioning
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/283/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
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https://exposureninja.com/podcast/303/
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https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Today, I explain exactly how to triple your traffic — through case studies of clients where we've done exactly that.
Watch the video instead
https://www.youtube.com/watch?v=7KsizHnzmv0
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/306/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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"Give Your Audience Stuff That’s Useful"
https://exposureninja.com/podcast/dojo-3/
How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
How to Stand Out in Your Market
https://exposureninja.com/podcast/dojo-2/
How To Prioritise Your Marketing (for Busy People)
https://exposureninja.com/podcast/304/
"The most important marketing skill you should learn is…"
https://exposureninja.com/podcast/dojo-1/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to use AI in your digital marketing. Enjoy!
Watch the video instead
exposure.ninja/beginner-ai-marketing
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/272/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How Content Marketing Will Work in 2024
https://exposureninja.com/podcast/305/
How SEO Will Work in 2024
https://exposureninja.com/podcast/303/
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.
This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today.
This week, we're joined by Andrea Iliffe, Exposure Ninja's Head of Sales.
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-3/
You May Also Enjoy…
How SEO Will Work in 2024
https://www.youtube.com/watch?v=J29tfF3X2dw
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
The coming year is going to be one of the biggest ever for content marketing.
And you don’t want to get left behind. Trust me.
Here's how to keep up.
Watch the video instead
https://www.youtube.com/watch?v=Jnx4NLoNDyk
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/305/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
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How to Stand Out in Your Market
https://exposureninja.com/podcast/dojo-2/
How To Prioritise Your Marketing (for Busy People)
https://exposureninja.com/podcast/304/
“The most important marketing skill you should learn is…”
https://exposureninja.com/podcast/dojo-1/
How to Get to the Top of Google Again and Again (and AGAIN!)
https://exposureninja.com/podcast/302/
How To Effectively Scale and Grow Your Marketing
https://exposureninja.com/podcast/extra-040/
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
SEO is in a constant state of flux. Rankings change every day. The algorithm is tweaked and improved by Google's engineers daily. It's hard to keep up.
Fortunately, your friendly neighbourhood Ninjas are here to talk about not just the state of SEO in 2024.
The Dojo, a brand-new podcast series by Exposure Ninja, is here to turn the latest marketing news and trends into marketing tasks you can follow.
Listen in and be sure to email us at hello@exposureninja.com to let us know what you like (or don't!) about our new series.
Watch the video instead
https://exposure.ninja/dojo-2
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-2/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How SEO Will Work in 2024
https://www.youtube.com/watch?v=J29tfF3X2dw
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Struggling to prioritise your marketing?
Follow our 90-minute plan to get your marketing priorities in order.
Watch the video instead
https://www.youtube.com/watch?v=47qtr1r-DE8
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/304/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
“The most important marketing skill you should learn is…”
https://exposureninja.com/podcast/dojo-1/
How to Get to the Top of Google Again and Again (and AGAIN!)
https://exposureninja.com/podcast/302/
How To Effectively Scale and Grow Your Marketing
https://exposureninja.com/podcast/extra-040/
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Every week, the marketing landscape changes and marketing managers, directors, and business owners try their best to stay up-to-date.
The Dojo, a brand-new podcast series by Exposure Ninja, is here to turn the latest marketing news and trends into marketing tasks you can follow.
Listen in and be sure to email us at hello@exposureninja.com to let us know what you like (or don't!) about our new series.
Watch the video instead
https://exposure.ninja/dojo-1
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/dojo-1/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How SEO Will Work in 2024
https://www.youtube.com/watch?v=J29tfF3X2dw
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
SEO in 2024 is going to be a battleground. Are you ready for it?
Listen in and learn how SEO will work in 2024.
Watch the video instead
https://www.youtube.com/watch?v=J29tfF3X2dw
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/303/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
With Tim on holiday, Jess is joined by Dale, Exposure Ninja's Head of Marketing, for an end-of-year questions and answers session. Listen in and learn.
Learn about the future of search
https://exposureninja.com/future-of-search/
Watch the video instead
https://www.youtube.com/watch?v=Ljpldlyrzmk
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/extra-042/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Rank in Google’s Search Generative Experience (SGE)
https://exposureninja.com/podcast/301/
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
Did you know there are a whole bunch of different ways to rank at the top of Google?
And here at Exposure Ninja, we’ve helped our client's sites rank using…all of them!
Here's how you can do the same.
Watch the video instead
https://www.youtube.com/watch?v=1lABF9ztJ-M
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/302/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
In this episode, Tim and Jess are joined by special guest, Abigail Daunton-Johns, Exposure Ninja's Head of Content and Email Marketing, to discuss how you can create a high-ROI email marketing strategy for 2024.
Watch the video instead
https://www.youtube.com/watch?v=rb4l8FYjOaM
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/extra-041/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Rank in Google’s Search Generative Experience (SGE)
https://exposureninja.com/podcast/301/
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
In a world first, I share how you can rank your website in Google's new Search Generative Experience. You can't afford to miss this one.
Watch the video instead
https://www.youtube.com/watch?v=9MfFS8rhZlY
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/blog/how-to-rank-search-generative-experience/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Gymshark does great digital marketing - and how you can too. Enjoy!
Watch the video instead
https://www.youtube.com/watch?v=ZremqOAUWVY
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/257/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
In this episode, Tim and Jess are joined by special guest Andrea Iliffe, Exposure Ninja's Head of Sales, to talk you through how you can effectively scale and grow your marketing in 2024.
Watch this as a video instead
https://exposure.ninja/extra-40
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/extra-039/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
How to Get Buy-in For Your Marketing Strategy
https://exposureninja.com/podcast/300/
In this episode, Tim and Jess are joined by three special guests to discuss and predict how digital marketing will change (especially SEO) in 2024.
Watch this as a video instead
https://exposure.ninja/extra-39
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/extra-039/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
The ONLY Digital Marketing Strategy You’ll Ever Need
https://exposureninja.com/podcast/269/
How To Convert the 90% of Website Traffic That Gets Away
https://exposureninja.com/podcast/275/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can improve your email performance. Enjoy!
Watch the video instead: https://www.youtube.com/watch?v=WPkxWn69_Ls
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/157/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/
- How to Get MAX RESULTS from Your Marketing Budget https://exposureninja.com/podcast/extra-30/
- Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/
- How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/
- Mailchimp vs. Klaviyo – Which is Best For Your Business? https://exposureninja.com/podcast/293/
In this episode, Tim and Jess are joined by special guest, Nicola Tuxford, Exposure Ninja's Head of PPC, to talk you through how to do powerful, high-ROI PPC in 2024.
Watch this as a video instead
https://exposure.ninja/extra-38
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/extra-038/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
The ONLY Digital Marketing Strategy You’ll Ever Need
https://exposureninja.com/podcast/269/
How To Convert the 90% of Website Traffic That Gets Away
https://exposureninja.com/podcast/275/
Picture this:
You’re trying to launch your new marketing strategy and you’ve hit a brick wall.
Everyone has an opinion and there are loads of last-minute changes.
You wanted everyone to be involved, but not like this!
You feel alone.
Isolated.
Today, I’m going to share how you can avoid this scenario and get buy-in from the wider business right from the start.
Watch this as a video instead: https://www.youtube.com/watch?v=YmxJof30gbc
Download the playbook @ https://exposure.ninja/law
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/300/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How to Create the Perfect Marketing Strategy for 2024: https://exposureninja.com/podcast/297/
- How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/
- Google’s SECRET SEO Guide (and How to Use It): https://exposureninja.com/podcast/287/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can get the most out of your PPC budget. Enjoy!
Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do so?
A huge part of it is because hundreds of thousands of companies around the world with no clear pay-per-click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality.
These businesses and organisations end up spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t.
Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.
In this podcast, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.
Watch the video instead: https://www.youtube.com/watch?v=jiZApCBcXFA
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/203/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How Google Ads Will Work in 2024 https://exposureninja.com/podcast/295/
- The Importance of PPC in an AI Search World https://exposureninja.com/podcast/286/
- How to Spy on Your Competitor’s PPC Ads https://exposureninja.com/podcast/246/
- Reduce Your CPA by up to 87% https://exposureninja.com/podcast/241/
In this episode, Tim and Jess are joined by Dale Davies (Exposure Ninja's Head of Marketing and former Head of SEO) as they talk about creating an unbeatable SEO strategy for 2024.
Watch this as a video instead
https://exposure.ninja/extra-37
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/extra-037/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
The Best B2B Marketing Strategies for 2024
https://exposureninja.com/podcast/298/
The Best B2C Marketing Strategies for 2024
https://exposureninja.com/podcast/294/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
How to 10X Your Conversions (Like a $5M Business)
https://exposureninja.com/podcast/extra-034/
The ONLY Digital Marketing Strategy You’ll Ever Need
https://exposureninja.com/podcast/269/
How To Convert the 90% of Website Traffic That Gets Away
https://exposureninja.com/podcast/275/
Download the playbook @ https://exposure.ninja/law
At Exposure Ninja, the team and I have won a ton of awards for our law firm marketing strategies.
How?
By driving leads, sales and new business to them through their websites and other marketing channels.
Today, I’m going to share what I’ve learned working with legal clients over the years.
I’ll also share some key insights from our shiny new law firm digital marketing playbook.
If you’re a law firm or lawyer who wants to get more clients through digital marketing, then this video is for you.
Actually, it's for anyone who wants to get better at marketing.
Watch this as a video instead: https://www.youtube.com/watch?v=MsK9rjccX44
Download the playbook @ https://exposure.ninja/law
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/299/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How to Get MAX RESULTS from Your Marketing Budget: https://exposureninja.com/podcast/extra-30/
- How Google Ads Will Work in 2024: https://exposureninja.com/podcast/295/
- The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can replicate our content playbook. Enjoy!
Learn the website sales funnel strategy we used to triple a client's traffic in one year and reduce their Google ads cost-per-lead by 73%.
We’ll talk you through the whole strategy, share examples, and explain how you can apply this strategy to your business.
Watch the video instead: https://www.youtube.com/watch?v=X_lcgqBwjLE
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/252/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/
- How to Get MAX RESULTS from Your Marketing Budget https://exposureninja.com/podcast/extra-30/
- Organic Traffic Increase With SEO and Content https://exposureninja.com/podcast/288/
- Copy the Content Strategy Behind a $33M SaaS Exit https://exposureninja.com/podcast/256/
- Why 99% of GUEST POSTING doesn’t work https://exposureninja.com/podcast/244/
- How to Write Content That Ranks #1 on Google https://exposureninja.com/podcast/235/
This past month was the Exposure Ninja podcast's 7th birthday.
To celebrate, the team and I are planning to do some podcast optimisation, but we need your help.
We've put together a short poll to ask you what you enjoy most about the podcast (and what you don't).
If you could spare sixty seconds to answer it, you'll not only be helping us, but you'll also be influencing the type of content we create for YOU in the future.
Here's the poll: https://exposure.ninja/podcastpoll
Thanks,
Tim CK (and the team)
In this episode, Tim and Jess are joined by Luke Nicholson, Exposure Ninja's Head of Content Marketing, to talk about how to do powerful, high-ROI content marketing in 2024.
Watch this as a video instead
https://exposure.ninja/extra-036
Get a FREE review of your website
https://exposureninja.com/rpod/review/
Get the show notes
https://exposureninja.com/podcast/extra-036/
Get a FREE copy of How To Get To The Top of Google
https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024
https://exposureninja.com/podcast/297/
How To Do B2B Marketing That DOMINATES in 2024
https://exposureninja.com/podcast/extra-031/
How To Get B2B LEADS That Come to YOU
https://exposureninja.com/podcast/264/
The ONLY Digital Marketing Strategy You’ll Ever Need
https://exposureninja.com/podcast/269/
How To Do B2C Marketing That CRUSHES in 2024
https://exposureninja.com/podcast/extra-033/
How To Convert the 90% of Website Traffic That Gets Away
https://exposureninja.com/podcast/275/
Marketing a B2B company is one of the most fun jobs you can have as a marketer.
No, really.
Most of my all-time favourite campaigns have been with B2B brands.
Firstly, because many B2B businesses have so many opportunities to do great digital marketing.
Secondly, because there are infinite ways B2B businesses can stand out in their niche.
And thirdly, because lots of your B2B competitors aren’t using digital marketing as well as they could be.
There’s so much room for growth in many B2B marketing strategies – you just need to think outside the box.
In today’s podcast, I explore the different ways B2B businesses can harness the power of digital marketing in ways that really work.
Watch this as a video instead: https://www.youtube.com/watch?v=rz5jF12guyY
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/298/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How to 10X Your Conversions (Like a $5M Business): https://exposureninja.com/podcast/extra-034/
- How To Do B2B Marketing That DOMINATES in 2024: https://exposureninja.com/podcast/extra-031/
- How to Create the Perfect Marketing Strategy for 2024: https://exposureninja.com/podcast/297/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can replicate Masterclass' SEO success story. Enjoy!
This SEO strategy is used by some of the world’s top websites to drive millions and even tens of millions of visitors to their sites every month.
It’s also evergreen, meaning you do it once and it can earn new traffic for years.
We use this strategy for our clients too and it can be a fantastic source of business when it’s done right. It works really well in competitive spaces where you might be otherwise struggling to rank for the most competitive keywords.
But rather than just explain it to you, what we thought we’d do is show you how Masterclass is using it to drive more than $7 million worth of traffic to their site every month.
Watch the video instead: https://www.youtube.com/watch?v=Jl-O0p2fcBM
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/245/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- lululemon - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/227/
- Mailchimp - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/214/
- Boohoo - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/193/
- Huel - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/206/
- Monday.com - Digital Marketing Strategy Analysis https://exposureninja.com/podcast/209/
In this episode, Tim, Jess, and special guest Andrew Miles talk about the AI tools your marketing and sales teams (probably) aren't using yet.
Watch this as a video instead https://exposure.ninja/extra-035
Get a FREE review of your website https://exposureninja.com/rpod/review/
Get the show notes https://exposureninja.com/podcast/extra-035/
Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/
You May Also Enjoy…
How to Create the Perfect Marketing Strategy for 2024https://exposureninja.com/podcast/297/
How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/
How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/
The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/
How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/
How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/
In this episode, Tim and Jess deep dive into how you can earn hundreds of leads per month for your business in 2024.
Watch this as a video instead: https://www.youtube.com/watch?v=waQkkI9QAto
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-034/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
How To Do B2B Marketing That DOMINATES in 2024 - https://exposureninja.com/podcast/extra-031/
How To Get B2B LEADS That Come to YOU - https://exposureninja.com/podcast/264/
The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/
How To Do B2C Marketing That CRUSHES in 2024 - https://exposureninja.com/podcast/extra-033/
How To Convert the 90% of Website Traffic That Gets Away - https://exposureninja.com/podcast/275/
How to Create the Perfect Marketing Strategy for 2024 - https://exposureninja.com/podcast/297/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to plan a website for next year. Enjoy!
- Building a new website from scratch or thinking about refreshing your existing website? You’ve come to the right place!
But, where do you start?
(Hint – you don’t start with the design!)
In this episode, we talk you through 5 key steps to build the perfect foundation for your website:
+ Website Structure
+ Conversion
+ SEO
+ Content Planning
+ Wireframing
Watch the video instead: https://www.youtube.com/watch?v=KuzySg7_Q7Y
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/216/
Download our eBook @ https://exposureninja.com/your-google-book/
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- How To Create Landing Pages That Convert at 43% https://exposureninja.com/podcast/174/
- THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/
- How To Earn More Than 100 Leads a Day https://exposureninja.com/podcast/114/
In this episode, Tim and Jess share how to maximise your B2C marketing strategy in 2024. There are lessons for everyone here, not just B2C businesses.
Watch this as a video instead: https://www.youtube.com/watch?v=xC6FqqYQ7NY
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-033/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
Avoid These Digital Marketing Strategy MISTAKES in 2024 - https://exposureninja.com/podcast/extra-032/
Copy My 30 Minute Digital Marketing Strategy - https://exposureninja.com/podcast/270/
STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/
The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend - https://exposureninja.com/podcast/203/
STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/
5 Lessons from Grenade.com’s Marketing Strategy - https://exposureninja.com/podcast/211/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2B marketing strategies. Enjoy!
- Be honest — when you think of B2B marketing strategies, what’s the first thing that comes to mind?
There’s a good chance that you thought of something boring, right? Maybe something like publications on trade magazines, a feature article on the local newspaper, a trade show appearance, or the perennial B2B favourite — cold calling. Lots of it.
To be fair, the reputation of B2B being an acronym for “boring-to-boring” isn’t exactly false.
For the longest time, traditional business-to-business (B2B) marketing has been associated with dry articles in industry magazines, conference keynotes and meetings with potential clients.
But in the digital world we live in, there’s simply no reason B2B marketing has to be dull. In fact, the most successful B2B marketing campaigns today draw direct inspiration from business-to-consumer (B2C) campaigns.
Watch the video instead: https://www.youtube.com/watch?v=hukEe9qfFzg
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/205/
Download our eBook @ https://exposureninja.com/your-google-book/
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Learn why the traditional marketing funnel might need replacing with a bow tie in 2024. Confused? Listen and learn all about how the bow tie funnel might be your perfect marketing strategy for next year.
Watch this as a video instead: https://youtu.be/oco5wXP8tRE
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/297/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/
- B2C Marketing Strategies for 2024 (and Beyond!) - https://exposureninja.com/podcast/294/
- How To Market a Service-based Business - https://exposureninja.com/podcast/291/
- How To Create a Perfect* Go To Market Strategy - https://exposureninja.com/podcast/296/
- Copy the Content Strategy Behind a $33M SaaS Exit - https://exposureninja.com/podcast/256/
- The Importance of PPC in an AI Search World - https://exposureninja.com/podcast/286/
Join Exposure Ninja's founder and CEO, Tim Cameron-Kitchen, as he discusses some of the most common digital marketing strategy mistakes he and his team regularly encounter (and fix!).
Joining Tim is Dale Davies, Exposure Ninja's Head of Marketing, and Freddy Heppel, one of our agency's best Marketing Consultants.
Watch the video instead: https://www.youtube.com/watch?v=XWQUNMxfw28&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-032/
Download our eBook @ https://exposureninja.com/your-google-book/
You may also enjoy...
The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/
Copy My 30-Minute Digital Marketing Strategy - https://exposureninja.com/podcast/270/
STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Brewdog does marketing. Enjoy!
BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer drinker and the craft-beer community.
But how did they achieve this?
In this episode, we take a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry.
Even if you don’t sell craft beer, these marketing techniques can apply to any business, so keep listening! It may help you see your marketing strategy from a new perspective.
We take a look at:
- Brand Mission
- Marketing Stunts
- eCommerce
- Ad Creative
- Where BrewDog Can Improve
- Site Navigation
- SEO
- Social Media
Watch the video instead:
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/224/
Download our eBook @ https://exposureninja.com/your-google-book/
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- 5 Lessons from lululemon’s Digital Marketing Strategy https://exposureninja.com/podcast/227/
- DON’T COPY Patagonia’s Digital Marketing Strategy https://exposureninja.com/podcast/236/
- Lessons from Mailchimp's Digital Marketing Strategy https://exposureninja.com/podcast/214/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about why most branding doesn't work. Enjoy!
Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand.
But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to track (thanks Apple).
Lots of the “great” branding campaigns we see today are only called such because they win big creative awards. Look at them a little closer and seeing the connection between the ad and the brand gets harder and harder to see.
Branding today isn’t working as well as it could. Arguably, it’s not working as well as it did when advertising greats, like David Ogilvy, literally wrote the book on it.
Watch the video instead: https://www.youtube.com/watch?v=nECEzogI8Gs
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/249/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How To Design the Perfect Buyer Personahttps://exposureninja.com/podcast/242/
- How To Create The Perfect Website Sales Funnel https://exposureninja.com/podcast/182/
- How To Convert the 90% of Website Traffic That Gets Awayhttps://exposureninja.com/podcast/275/
Join Tim, Jess and Annabelle as they talk about how to B2B marketing that dominates your niche in the upcoming new year.
Watch the video instead: https://www.youtube.com/watch?v=K0QrqVaD7RM
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-031/
Download our eBook @ https://exposureninja.com/your-google-book/
You may also enjoy...
How To Create a Perfect* Go To Market Strategy: https://exposureninja.com/podcast/296/
The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/
These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
Trying to put everything in place to launch a new product or service can be challenging.
There are so many people involved and so many moving parts.
It can be hard to get the information you need to create a great marketing strategy before, during and after launch.
In today’s podcast, Tim explains how to create a go-to-market strategy step-by-step to help make this process much smoother for everyone.
Watch this as a video instead: https://www.youtube.com/watch?v=gRsizAZXN54
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/296/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How to Get MAX RESULTS from Your Marketing Budget: https://exposureninja.com/podcast/extra-30/
- Best B2C Marketing Strategies for 2024 and Beyond!: https://exposureninja.com/podcast/294/
- These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to write content that ranks top of Google. Enjoy!
Watch the video instead: https://www.youtube.com/watch?v=J3qBKz1_1KU
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/235/
Download our eBook @ https://exposureninja.com/your-google-book/
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- Link Building For “Boring” Businesses https://exposureninja.com/podcast/233/
- How to Find Profitable Blog Post Ideashttps://exposureninja.com/podcast/231/
- 5 Tips for Writing Blog Posts That Generate Leads https://exposureninja.com/podcast/196/
Join Tim and Jess as they talk about how to get the most out of your marketing budget in the upcoming new year.
Watch the video instead: https://www.youtube.com/watch?v=ErrG9BwtMLw
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-030/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How to Plan Your Marketing Budget
- How Google Ads Will Work in 2024
- The Best Lead Generation Strategies for 2024
Google Ads has changed a lot since the start of 2023.
Things that used to work aren’t working as well.
New ad formats, like Performance Max, have appeared and you’re not getting the same results.
But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works.
So, listen to this podcast if you want to run the best ads you ever have.
End Q4 with a bang.
Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/294/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/
- How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/
- These Mistakes KILL Conversion Rates https://exposureninja.com/podcast/290/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy!
Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer.
This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business.
But obviously, we need to understand who our target customer is in the first place.
That’s where buyer personas come in.
Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you.
Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/242/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- Most Branding Doesn’t Work. Try This Instead. https://exposureninja.com/podcast/249/
- How Brand Positioning Will 10x Your Leads and Sales https://exposureninja.com/podcast/283/
- How to Write Copy That Forces People to Buy https://exposureninja.com/podcast/120/
In this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade.
Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/)
Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-029/
Download our eBook @ https://exposureninja.com/your-google-book/
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- What Google’s NEW Search Engine Means for Businesses
- Google’s AI Search is HERE. Here’s How It Works
- The Importance of PPC in an AI Search World
Marketing a B2C business can be really challenging.
Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer.
But, it’s by no means impossible. Not if you have the right strategies and tools.
This is precisely where this week’s podcast comes in.
Tim explores how you can promote your B2C business in 2024 and beyond.
You’re sure to learn something new.
Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M
10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/294/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/
How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/
These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy!
Pages with a lot of backlinks rank higher than those with less.
It’s just a fact.
It’s how it’s always been and it’s how we expect it to stay.
Good quality backlinks from reputable websites are the SEO equivalent of a bunch of influential people pointing at you saying;
‘This person is cool! They have great content and you can trust them!’
…but it’s significantly less weird.
Actually getting these backlinks isn’t as simple as just posting content and hoping someone links back to you, so today’s video covers 17 different ways to get backlinks.
If you’re thinking, ‘I already know a bunch of ways to get backlinks, but no one is responding to my outreach emails! What do I do?’
Luckily for you, we’ve included a section that specifically covers proven outreach techniques.
Watch the video instead: https://www.youtube.com/watch?v=RSgYUZfXrV8
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/220/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- 615% Organic Traffic Increase With SEO and Content https://exposureninja.com/podcast/288/
- Google’s SECRET SEO Guide (and How to Use It) https://exposureninja.com/podcast/287/
- STEAL this (Award-winning) LOCAL SEO Strategy https://exposureninja.com/podcast/255/
In this episode, Tim and Jess t dig into the best lead generation strategies you can use in 2024.
Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-028/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How To Get B2B LEADS That Come to YOU
- How To Spy on Your Competitor’s Lead Generation Process
- 3 Tips to Supercharge Your Website Content
There are a lot of email platforms out there to choose from.
It’s hard to know which will fit your e-commerce business best.
They all seem to have different pricing, features and capabilities.
So, I’ve saved you a job and compared two of the most popular email platforms – Mailchimp and Klaviyo.
In today’s video, I take a look at their features, pricing and more.
It's a must-watch if you’re running email marketing. And a must-watch if you aren’t (because you really should be).
Watch this as a video instead: https://www.youtube.com/watch?v=wxDjiPW9JN4
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/293/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
The Marketing Power of Gift Cards and Vouchers: https://exposureninja.com/podcast/extra-027/
How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/
615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to convert more email subscribers into customers. Enjoy!
Discover how to turn your email subscribers into automated sales consistently in this episode:
- Personalization: Segment your emails for relevant messages.
- Build a relationship: Engage with informal, personal language and provide value.
- Create desire and remove fear: Address objections through indoctrination sequences.
- Make offers with urgency: Encourage action with specific, time-sensitive offers.
- Automate: Save time and focus on strategic tasks. Tune in for more insights.
Watch the video instead: https://www.youtube.com/watch?v=GuFoRju0ODQ
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/207/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- 5 Lessons from Grenade.com’s Marketing Strategy
- How To Increase Customer Lifetime Value
- How To Beat The Biggest Brands with Content Marketing
In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue.
Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-027/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How To Market a Service-based Business
- How to Plan a New Website
- Unpacking Huel's Marketing Strategy
Planning your marketing budget is a mammoth task.
But it doesn’t have to be stressful.
Here are our top tips for planning your marketing budget for the next year.
Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/292/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How To Market a Service-based Business: https://exposureninja.com/podcast/291/
- These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
- How Duolingo Used TikTok to Increase Revenue 44% YoY: https://exposureninja.com/podcast/extra-024/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy!
Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify and surpass your online rivals on Google. Get ready to dominate the competition and rise to the top. Tune in now for a game-changing episode!
Watch the video instead: https://www.youtube.com/watch?v=z3RElr1EH_c
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/229/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- Google’s SECRET SEO Guide (and How to Use It)
- STEAL this (Award-winning) LOCAL SEO Strategy
- Organic Traffic Increase With SEO and Content
In this episode, Tim and Jess talk about Google's latest Broad Core update, plus all of the latest (most interesting) marketing news.
Watch the video instead: https://www.youtube.com/watch?v=qvHIu396Vz4&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-026/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How to Do Black Friday Marketing Like a Ninja
- How To Market a Service-based Business
- Google’s AI Search is HERE. Here’s How It Works
Marketing a service-based business is a bit different from marketing a product-based one.
You can’t do the shiny ads, the fun social media posts, or the exciting blogs.
Or can you?
Spoiler alert – you 100% can.
And I’m going to show you how.
In today’s podcast, I explore the options available to service-based businesses and how you can set yourself apart from competitors.
Watch this as a video instead: https://www.youtube.com/watch?v=6WtcNHw2I1A
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/291/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
- Google’s SECRET SEO Guide (and How to Use It): https://exposureninja.com/podcast/287/
- How To Design the Perfect Buyer Persona: https://exposureninja.com/podcast/242/
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy!
In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're in, or whether you're B2C or B2B, you can learn how to join the Black Friday and Cyber Monday promotion season this year.
Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/168/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- 8 Strategies to Increase Your Average Order Value
- The Overlooked Power of Selling What You Have
- How To Convert the 90% of Website Traffic That Gets Away
If you haven't started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday digital marketing campaign.
Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-025/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- Black Friday Marketing Tips ANY Business Can Use
- Is Black Friday Marketing Still Worth It?
- How to Increase Your Email Open Rate
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do keyword research like a NINJA. Enjoy!
In this episode, we show you a keyword research process that you can use to find and rank for the most profitable keywords.
Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time.
Imagine spending three years trying to rank for a bunch of impossible-to-rank-for keywords, or spending the next three years successfully ranking for a bunch of phrases that bring you lots of traffic but absolutely no business at all.
This is why keyword research is so important.
If you get it right, you get lots of good quality, high commercial intent traffic that you can monetise successfully.
You can watch Tim go through the entire process in this video: https://www.youtube.com/watch?v=VBAqcWsqcOk
Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/230/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- SEO Competitor Analysis – Step by Step Guide
- How to Triple Your Website Traffic
- 17 Ways to Build Good Quality Backlinks
Join Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news.
Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-024/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- Google’s AI Search FINALLY Has Links (Maybe?)
- What Marketers Can Learn from the Barbie Movie
- How “Normal” Businesses Can Grow Using YouTube
2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year.
Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/289/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/
Why Marketers Are Excited About Threads:
https://exposureninja.com/podcast/extra-019/
Why Digital PR is the FUTURE of Search: https://exposureninja.com/podcast/284/
This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy!
Are you writing blog posts that just don’t get any traffic from Google or have you decided to write blog posts for your website?
Do you want to make sure that they’re SEO friendly?
Today’s video and podcast explain how to write SEO-friendly blog posts, using the same process that we use for our award-winning client campaigns.
Today we cover:
- Choosing Your Subjects
- Researching Your Keyword
- Researching Your Competition
- Researching Citable Content
- Choosing a Catchy Title
- Structuring and Writing
- Choosing a CTA
- Optimising Your Metadata
And there are 2 bonus tips in there too.
Here's the video Tim mentions about writing perfect* metadata too: https://www.youtube.com/watch?v=rzxnwSR3i8A
Watch the video instead: https://www.youtube.com/watch?v=Jcm_rjzcLG0
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/234/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- 17 Ways to Build Good Quality Backlinks
- How to do Keyword Research Like a Pro
- How to Find Profitable Blog Post Ideas
Join Tim and Jess as they discuss the latest addition of links, videos, and images to Google's Search Generative Experience (i.e. AI-fuelled search results), plus the latest marketing news.
Watch the podcast instead: https://www.youtube.com/watch?v=K6J4H6_bfvg
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-023/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- Google’s SECRET SEO Guide (and How to Use It)
- Lessons From Kim K’s $4 Billion Brand Valuation
- 615% Organic Traffic Increase With SEO and Content
SEO takes time.
I know this. You know this.
But, I get it, it sometimes can feel like a real slog.
So here’s some SEO and content inspiration for you, to show you that it's all worthwhile, it's always worth the wait
In today’s video, I’ll be sharing how a solid content marketing and SEO strategy led to a 615% increase in monthly organic site users for our client Golf Course Lawn, a lawn care business from the USA.
Whether you’re marketing a service business, e-commerce, or lead gen; the lessons here will help you take your business to the next level.
Watch this as a video instead: https://www.youtube.com/watch?v=exmDVSGRHnc
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/288/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/
- AI Search is About to STEAL 40% of Your TRAFFIC – https://exposureninja.com/podcast/276/
- Google’s SECRET SEO Guide (and How to Use It) – https://exposureninja.com/podcast/287/
This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy!
Digital marketing has been wild recently (isn't it always?)
With everything that’s gone on in the world and online, sometimes it can feel really overwhelming to figure out what still works, where we should be putting our time and energy and what we should be prioritising over the next 12 months to significantly increase our website, traffic and sales.
In this podcast, we’re going to be doing a roundup of traffic strategies that still work. This is the stuff that you can rely on to bring you traffic over the next 12 months.
How do we know that they work? We’ve been using them relentlessly with clients on some extremely successful, and award-winning, campaigns.
You can use this podcast as a traffic planning exercise for your digital marketing strategy.
Watch this as a video instead: https://www.youtube.com/watch?v=Ng0hbxmmQFo
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/225/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- 6 Copywriting Tips Every Marketer Should Know
- 17 Ways to Build Good Quality Backlinks
- 5 Lead Magnet Ideas Anyone Can Profit From
Join Tim and Jess as they discuss the $4B valuation of Kim Kardashian's SKIMS brand, as well as the latest marketing news, including takeaways from Google's last earnings call.
Watch the podcast instead: https://www.youtube.com/watch?v=zecCaAnMlN0
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-022/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- What Marketers Can Learn from the Barbie Movie
- The Importance of PPC in an AI Search World
- How Brand Positioning Will 10x Your Leads and Sales
Did you know there’s a 176-page document from Google explaining everything they look for in a quality website?
176 pages.
And it all comes down to four things – Experience, Expertise, Authority and Trust.
I’m pretty sure I know what you’re thinking.
But what does this actually mean? How does Google track these things? And how can I find time to read 176 pages about this!?
Never fear – in today’s podcast, I’ll be talking about the key things you need to know about E-E-A-T and the Search Quality Rater Guidelines.
Watch this as a video instead: https://www.youtube.com/watch?v=gkolTazlkrY
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/287/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
The Importance of PPC in an AI Search World –
https://exposureninja.com/podcast/286/
How Brand Positioning Will 10x Your Leads and Sales – https://exposureninja.com/podcast/283/
Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/
Twitter is seemingly throwing out seventeen years of branding and marketing history in favour of a rebrand. Tim and Jess look into the news, but also what lessons marketers can take and apply from the change.
They also take a look at how you can use a subscription model to boost your profits, as well as AI companies meeting with the White House and what it means for marketers.
Watch the podcast instead: https://www.youtube.com/watch?v=G8cGL9cwFRk
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-021/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- The Importance of PPC in an AI Search World
- YouTube Ads Scandal
- How £1M+ Businesses use ChatGPT
Join Tim and Jess as they talk about Threads losing traffic, the colossal marketing behind the Barbie movie, recent AI advancements and more.
Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-020/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy… * The Importance of PPC in an AI Search World - https://exposureninja.com/podcast/286/ * Threads – Everything Marketers Need to Know - https://exposureninja.com/podcast/285/ * Why Digital PR is the FUTURE of Search - https://exposureninja.com/podcast/284/
With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox.
But how can you compete when everyone can make ads using AI?
I’m here to explain how you can create the best online ads, with or without AI.
In today’s episode, I talk about:
- The main ways PPC can help you get more traffic
- How AI will impact PPC
- How to make the best ads and stand out against AI-generated ones
Watch this as a video instead: https://www.youtube.com/watch?v=aLhaGDcqbKI
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/286/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
Why Digital PR is the FUTURE of Search – https://exposureninja.com/podcast/284/
Will Google’s AI Search KILL SEO? – https://exposureninja.com/podcast/280/
AI Search is About to STEAL 40% of Your TRAFFIC –
https://exposureninja.com/podcast/276/
Join Jess and Dale as they talk about Threads, the Meta-owned app that's hit 100 million users in only five days and might give Twitter some healthy competition.
Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-019/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
Why Digital PR is the FUTURE of Search – https://exposureninja.com/podcast/284/
How £1M+ Businesses use ChatGPT – https://exposureninja.com/podcast/282/
Will Google’s AI Search KILL SEO? – https://exposureninja.com/podcast/280/
Today we're joined by Jess who explores the Threads app – a new Twitter competitor from Meta, the company behind Facebook and Instagram. She looks at how this new platform will work for marketers, and what the team at Exposure Ninja predict for the app’s future.
Watch this as a video instead: https://www.youtube.com/watch?v=9qAch3NmF00
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/285/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
How Brand Positioning Will 10x Your Leads and Sales: https://exposureninja.com/podcast/283/
Will Google’s AI Search KILL SEO?: https://exposureninja.com/podcast/280/
How Hubspot DOMINATES The Web: https://exposureninja.com/podcast/278/
Join Tim and Jess as they discuss the huge news about YouTube's billion-dollar ads blunder, Twitter's rate limit, Meta's new Threads app and how people are using Bing Chat now the AI hype has calmed down.
Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-018/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
How “Normal” Businesses Can Grow Using YouTube
Create Content That Gets EXPLOSIVE Results
How £1M+ Businesses use ChatGPT
Join Tim and Dale as they talk about the high marketing potential of using YouTube to promote your business, plus the latest big marketing news.
Watch the podcast instead: https://www.youtube.com/watch?v=hepDlwZGmEE
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-017/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
Why Digital PR is the FUTURE of Search
How £1M+ Businesses use ChatGPT
Why Your Business Can’t Ignore Multichannel Marketing
With big changes to the way Google Search works, we’re going to be looking at different ways to market businesses. One of those ways is using digital PR.
Watch this as a video instead: https://www.youtube.com/watch?v=kCGWRr5KrL8
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/284/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How Brand Positioning Will 10x Your Leads and Sales
- How £1M+ Businesses use ChatGPT
- How To Convert the 90% of Website Traffic That Gets Away
Join Tim and Jess as they discuss how to do pride marketing for your business the right way, as well as cover the biggest marketing news.
Watch the podcast instead: https://www.youtube.com/watch?v=5a1MlLQBQks
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-016/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
You’ve 18 Days To Prepare for Google Analytics 4
How Brand Positioning Will 10x Your Leads and Sales
Google’s AI Search is HERE. Here’s How It Works
Join Tim and Jess as they discuss the imminent forced switch to Google Analytics 4, plus the latest marketing news.
Watch the podcast instead: https://www.youtube.com/watch?v=kQlNA6ZA96w
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-015/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How Brand Positioning Will 10x Your Leads and Sales
- Why Digital PR Is the Priority in the Search AI Era
- Google’s AI Search is HERE. Here’s How It Works
Brand positioning is the number one way to stand out from your competitors and build a loyal customer base. Learn how to define your brand’s positioning in this podcast.
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/283/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How To Convert the 90% of Website Traffic That Gets Away – https://exposureninja.com/podcast/275/
- How To Design the Perfect Buyer Persona – https://exposureninja.com/podcast/242/
- Steal This $7M SEO Strategy – https://exposureninja.com/podcast/245/
Tim and Jess explain why Digital PR is going to increase in importance in Google's new Search Generative Experience search results.
Watch the podcast instead: https://www.youtube.com/watch?v=CbNUjTrTFGo
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-014/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How to Get Started with Digital PR
- How Content Marketing Works in 2023
- AI Search is HERE. Here’s How It Works
Want to take your AI marketing to the next level? Learn how to write great prompts and see them in action in this podcast.
Watch the podcast instead:
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/282/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- Google’s AI Search is HERE. Here’s How It Works – https://exposureninja.com/podcast/extra-013/
- AI Search is About to STEAL 40% of Your TRAFFIC – https://exposureninja.com/podcast/276/
- Beginner’s Guide to AI Marketing – https://exposureninja.com/podcast/272/
Tim and Jess examine Google's Search Generative Experience, Google's new AI-infused search results, and the future of SEO.
Watch the podcast instead: https://www.youtube.com/watch?v=W3wYWC7zzVY
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/extra-013/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- Beginner’s Guide to AI Marketing
- How To Market a ‘Boring’ Business
- How To Convert the 90% of Website Traffic That Gets Away
Learn 4 ways you can improve your content marketing, whether you have loads of time or you’re looking for a quick traffic booster.
Watch the podcast instead: https://www.youtube.com/watch?v=yF1bkaA6X9s
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/281/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…
- How Hubspot DOMINATES The Web: https://exposureninja.com/podcast/278/
- Everything You Need to Know about Content Marketing: https://exposureninja.com/podcast/274/
- How Content Marketing Works in 2023: https://exposureninja.com/podcast/262/
Tim and Jess are back once again for another Podcast Extra.
This week, they’re talking about:
- Meta might be releasing a Twitter-like competitor
- The state of Montana is banning TikTok
- Google has started to promote their generative AI ads tools
- Google has made an update about Topical Authority.
If you prefer, you can WATCH the podcast instead: https://www.youtube.com/watch?v=R6KyyJqKnqM
And if you haven’t seen it yet, you can watch Tim’s latest video here:
https://www.youtube.com/watch?v=R6KyyJqKnqM
Get the show notes @ https://exposureninja.com/podcast/extra-012/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Huge changes are coming to Google search results. Here are some ways that marketers can keep up with the changes.
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/280
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy… Does Google HATE AI Content?
https://exposureninja.com/podcast/277/
AI Search is About to STEAL 40% of Your TRAFFIC
https://exposureninja.com/podcast/276/
Beginner’s Guide to AI Marketing
https://exposureninja.com/podcast/272/
Tim and Jess are back once again for another Podcast Extra, talking about:
- Upcoming AI changes to Google Search
- How Meta is integrating AI with their ads platform
- How ChatGPT works when it can browse the web.
Get the show notes @ https://exposureninja.com/podcast/extra-011/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
AO is an eCommerce powerhouse…but is there trouble in paradise? We explore their drop in rankings and how they can fix it.
Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/279 Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy… How Hubspot DOMINATES The Web: https://exposureninja.com/podcast/278/ Everything You Need to Know about Content Marketing: https://exposureninja.com/podcast/274/ How To Market a ‘Boring’ Business: https://exposureninja.com/podcast/273/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/278
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy… DON’T COPY HelloFresh’s Marketing Strategy https://exposureninja.com/podcast/263/
STEAL Gymshark’s £1B Marketing Strategy https://exposureninja.com/podcast/257/
5 Lessons from lululemon’s Digital Marketing Strategy https://exposureninja.com/podcast/227/
Google has been flip-flopping back and forth when it comes to their stance on AI. Will you get penalised if you use AI, or are Google all for it? We have the answer for you.
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/276/
Download our eBook @ https://exposureninja.com/your-google-book/
You may also enjoy… AI Search is About to STEAL 40% of Your TRAFFIC (#276): https://exposureninja.com/podcast/276/
Beginner’s Guide to AI Marketing (#272): https://exposureninja.com/podcast/272/
Is Google BARD the Future of SEO? [EXTRA 010]: https://exposureninja.com/podcast/extra-010/
Let's be real.
With AI chatbots being added to search engines, we expect to see a drop in traffic.
But there are a few ways you can use this change to your advantage.
Listen in for actionable ways you can get your website featured in AI chatbot answers.
By the way...
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/276/
Download our eBook @ https://exposureninja.com/your-google-book/
You may also enjoy...
#272: Beginner’s Guide to AI Marketing
#269: The ONLY Digital Marketing Strategy You’ll Ever Need
#266: 5 Questions That’ll BLOW UP Your Marketing in 2023
Want to convert more leads? Follow these 4 steps to help you convert more of that fence-sitting bottom of funnel traffic.
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/275/
Download our eBook @ https://exposureninja.com/your-google-book/
You may also enjoy...
#272: Beginner’s Guide to AI Marketing
#269: The ONLY Digital Marketing Strategy You’ll Ever Need
#266: 5 Questions That’ll BLOW UP Your Marketing in 2023
Learn how to use content marketing to promote your business and smash past your business and marketing goals.
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/274/
Download our eBook @ https://exposureninja.com/your-google-book/
You may also enjoy...
- How Content Marketing Works in 2023 (#262)
- Copy the Content Strategy Behind a $33M SaaS Exit (#256)
- How to Write Content That Ranks #1 on Google (#235)
Today we breakdown 4 areas of marketing you can use to get the results you want for your business, no matter how “boring”.
Get the show notes @ https://exposureninja.com/podcast/273/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
AI is totally revolutionising the way us marketers do our jobs. Learn the basics of AI marketing and how to use it to make your job easier.
Get the show notes @ https://exposureninja.com/podcast/272/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Set yourself up for success and avoid these common mistakes in your marketing.
Get the show notes @ https://exposureninja.com/podcast/271/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Use our years of expertise to help you build your perfect digital marketing strategy quickly. We’ve done the hard work so you don’t have to!
Get the show notes @ https://exposureninja.com/podcast/270/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
No marketing strategy works without these five NINJA elements. With these fundamentals in place your marketing strategy will be water-tight.
Get the show notes @ https://exposureninja.com/podcast/269/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Tim and Jess discuss Google's Bard AI, as well as their regular "Marketing Lesson of the Week" and "Marketing Fail of the Week" segments.
Get the show notes @ https://exposureninja.com/podcast/extra-010/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Tim and Jess discuss brands who are winning in the cost of living crisis, why DeadHappy should have killed a recent ad campaign, what the Yandex leak means for marketers as well as their regular segments.
Get the show notes @ https://exposureninja.com/podcast/extra-009/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
AI can be a powerful marketing tool if you use it correctly. Find out how to make the most of Chat GPT in today’s podcast.
Get the show notes @ https://exposureninja.com/podcast/268/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Tim and Jess discuss why your marketing should focus on what you have, not what you haven't, as well as their regular "Brand of the Week" and "Marketing Fail of the Week" segments.
Get the show notes @ https://exposureninja.com/podcast/extra-008/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Is your digital marketing strategy underperforming? Join Tim and Jess as they talk about how you can fix your "marketing machine".
They also touch upon recent developments in AI in digital marketing, including how Google's stance has possibly changed.
Get the show notes @ https://exposureninja.com/podcast/extra-007/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Stuck on if an in-house marketer or marketing agency is right for your business? In this podcast we explore the pros and cons of both options.
Get the show notes @ https://exposureninja.com/podcast/267/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Watch the video recording instead @ https://www.youtube.com/watch?v=u6-mHq9iO1o
Get the show notes @ https://exposureninja.com/podcast/extra-006/ Learn more about Google Analytics 4 @ https://exposureninja.com/blog/google-analytics-4/ Book a Google Analytics 4 consultation call @ https://calendly.com/d/gqx-tvt-gdf/ga4-consultancy
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Tim and Jess talk about how they'd market a new business in 2023, as well as discuss their Brand of the Week, Marketing Lesson of the Week, and Marketing Fail of the week.
Watch the video recording instead @ https://www.youtube.com/watch?v=bBewjQ1CIag
Get the show notes @ https://exposureninja.com/podcast/extra-005/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Struggling to keep up with all your marketing tasks? Here’s what you should be prioritising in 2023.
Get the show notes & watch the video @ https://exposureninja.com/podcast/266/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Maybe hype, maybe not, but ChatGPT spells the end for Google. Or does it?
In this episode, Jess and Tim discuss OpenAI's latest mind-blowing release, ChatGPT, and the WORLD-CHANGING impact it could have.
Watch the video recording instead @ https://www.youtube.com/watch?v=fp8gKCYqgoY
Get the show notes @ https://exposureninja.com/podcast/extra-004/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Want to build a next level eCommerce strategy in 2023? Listen. To. This. Podcast
Get the show notes @ https://exposureninja.com/podcast/265/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Elon Musk wants Twitter to be the next YouTube. FTX is Enron for Web 3.0. What a week. There's much to discuss in this week's Podcast Extra. Join us.
Watch the video recording instead @ https://www.youtube.com/watch?v=-f077L_uWAI
Get the show notes @ https://exposureninja.com/podcast/extra-003/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Tired of cold-calling potential clients? Make your leads come to you using these 6 lead-generation strategies.
Get the show notes @ https://exposureninja.com/podcast/264/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Black Friday. Is it still worth it for businesses in 2022? Should they bother with it in 2023?
That's just one of the questions discussed in this week's Podcast EXTRA episode, with our regular host, Tim Cameron-Kitchen, and Meme Connoisseur (read: Digital Marketing Specialist), Jess Percival.
Watch the video recording instead @ https://www.youtube.com/watch?v=cSGTKevnln4
Get the show notes @ https://exposureninja.com/podcast/extra-002/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
HelloFresh is growing fast - how are they doing it?
Marketing segmentation, influencer marketing and content marketing are just some of the ways this meal delivery kit brand is dominating the industry.
But there are plenty of ways HelloFresh could be marketing the business even better.
Get the show notes @ https://exposureninja.com/podcast/263/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Struggling to create content for all your platforms?
Learn how to create content for every platform and save time in the process. There’s no catch, we promise!
Get the show notes @ https://exposureninja.com/podcast/262/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
This is new. This is a new podcast format. We're trying something different, an alternate podcast format that's a bit more conversational.
We're going to try this for a few weeks. If you love it, let us know and we'll keep doing them. If you don't let me know that too.
I hope you enjoy it.
Get the show notes @ https://exposureninja.com/podcast/extra-001/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Every week I see 100s of landing pages letting conversions slip through their fingers. And it's so easy to fix.
In this podcast, I break down the components of the perfect landing page so that your landing pages convert 10x higher.
Get the show notes @ https://exposureninja.com/podcast/261/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Will AI content take over? Is it getting harder to rank on Google? Will 2023 finally be the year of voice search?
Today’s podcast answers all those SEO questions and more.
Get the show notes @ https://exposureninja.com/podcast/260/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Figma sold to Adobe for a massive $20 Billion. But how did it get there?
Find out exactly how Figma rose to be one of the most popular design platforms in today’s podcast.
Get the show notes @ https://exposureninja.com/podcast/259/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
In today’s episode we cover four reasons your call to action isn’t working, and how you can fix it.
Get the show notes @ https://exposureninja.com/podcast/258/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Gymshark used to rely on influencer marketing to promote their gym wear, but things have changed. They’re now driving 4.5 million organic search visits every month through search engine optimisation alone.
So what’s their strategy? That’s exactly what this podcast is all about.
Get the show notes @ https://exposureninja.com/podcast/257/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Learn the three marketing strategies we used to help a SaaS business reach a $33 million exit.
- Get the show notes @ https://exposureninja.com/podcast/256/
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/your-google-book/
Learn the award winning strategy that resulted in a 146% increase in leads for a local law firm.
- Get the show notes @ https://exposureninja.com/podcast/255/
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/your-google-book/
Today we debunk some of the biggest marketing myths that are harming your business’ growth.
- Get the show notes @ https://exposureninja.com/podcast/254/
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/your-google-book/
Google has announced possibly the biggest algorithm update since the Medic Update.
Listen in to find out what it is and what you need to do about it.
Blogs mentioned in the episode:
Everything We Know about the Helpful Content Update (So Far)
https://exposureninja.com/blog/helpful-content-update/
What Is the Medic Algorithm Update?https://exposureninja.com/blog/what-is-medic-algorithm-update/
What is E-A-T? (and Why It’s SO Important for SEO)
https://exposureninja.com/blog/what-is-eat/
Get the show notes @ https://exposureninja.com/podcast/253/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Learn the website sales funnel strategy we used to triple a clients traffic in one year, and reduce their Google ads cost-per-lead by 73%.
Get the show notes @ https://exposureninja.com/podcast/252
Get a FREE review of your website @ https://exposureninja.com/rpod/review
Download our eBook @ https://exposureninja.com/your-google-book
Videos make up 82% of all consumer internet usage.
In today’s podcast, we share the strategy we use to get 1,492 leads from video.
Get the show notes @ https://exposureninja.com/podcast/251
Get a FREE review of your website @ https://exposureninja.com/rpod/review
Download our eBook @ https://exposureninja.com/your-google-book
Learn how to speak your customer’s language and increase leads and sales in the process in today’s podcast.
Get the show notes @ https://exposureninja.com/podcast/250/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/your-google-book/
Brand building is important. But, most digital brand building doesn't work. But I've found a better way. I call it IBBR. Listen along to find out what it is (and how you can use it).
- Get the show notes @ https://exposureninja.com/podcast/249/
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/your-google-book/
Today’s podcast breaks down SHEIN’s marketing strategy, and how they have become the largest fast fashion brand in the world.
- Get the show notes @ https://exposureninja.com/podcast/248/
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/youtube/
We’re going to show you some five-minute fixes that you can implement on your website right away to start getting some results
- Get the show notes @ https://exposureninja.com/podcast/247/
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/youtube/
Today we're going to analyse your competitor's PPC ads in three key areas.
Firstly, their targeting.
Secondly, the ad copy that they're using.
Thirdly, how much are they spending in total over time.
- Get the show notes @ https://exposureninja.com/podcast/246/
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/youtube/
This SEO strategy is used by some of the world's top websites to drive millions and even tens of millions of visitors to their site every month.
It's also evergreen, meaning you do it once and it can be earning new traffic for years.
- Get the show notes @ https://exposureninja.com/podcast/245/
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/youtube/
Writing for other websites, also known as guest posting, is a fantastic way to build ranking and credibility.
Learn how to give your guest posts the best chance of getting published in today’s podcast
- Get the show notes @ https://exposureninja.com/podcast/244/
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/youtube/
Today we're going to look at how to prepare for what's likely to happen during the recession, and how you can make sure your business survives, or maybe even thrives, in tough economic times with some smart marketing moves. * How to Market in a Downturn * Retail Ad Performance on Google, Facebook and Amazon in 2020 * The Global Economic Recovery 10 Years After the Crisis * Get the show notes @ https://exposureninja.com/podcast/243/ * Get a FREE review of your website @ https://exposureninja.com/rpod/review/ * Download our eBook @ https://exposureninja.com/youtube/
Having a strong buyer persona could make or break your business. But how do you build your ideal buyer persona?
Today’s podcast teaches you exactly how.
Get the show notes @ https://exposureninja.com/podcast/242/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/youtube/
Learn how you can replicate our award-winning success for your PPC campaign.
Get the show notes @ https://exposureninja.com/podcast/241/
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Download our eBook @ https://exposureninja.com/youtube/
Today we take a look at Red Bull’s business and marketing strategy, and how you can replicate it (without their huge budget!)
- Get the show notes @ https://exposureninja.com/podcast/240
- Get a FREE review of your website @ https://exposureninja.com/rpod/review/
- Download our eBook @ https://exposureninja.com/youtube
Worried about choosing a web development agency? We talk you through some of the red flags to look out for, and what makes a good agency.
- Get the show notes @ https://exposureninja.com/podcast/239
- Get a FREE review of your website @ https://exposureninja.com/review/
- Download our eBook @ https://exposureninja.com/youtube
Airbnb has done some epic marketing over the years, resulting in a $47 billion valuation in 2020. We've got some fantastic lessons for you in today’s podcast - even if you're in a business that looks nothing like Airbnb.
Get the show notes @ https://exposureninja.com/podcast/238
Get a FREE review of your website @ https://exposureninja.com/review/
Download our eBook @ https://exposureninja.com/youtube
In today’s podcast, we're going to be comparing the best SEO and digital marketing tools and software out there in 2022. Get the show notes @ https://exposureninja.com/podcast/237
Get a FREE review of your website @ https://exposureninja.com/review/
Download our eBook @ https://exposureninja.com/youtube
We talk you through the ups and downs of Patagonia’s strategy, and help you discover what not to do when it comes to your own digital marketing. * Get the show notes @ https://exposureninja.com/podcast/236 * Get a FREE review of your website @ https://exposureninja.com/review/ * Download our eBook @https://exposureninja.com/youtube
In today’s podcast, we cover everything you need to know about creating content that ranks #1 on Google. Get the show notes @ https://exposureninja.com/podcast/235
Get a FREE review of your website @ https://exposureninja.com/review/
Download our eBook @https://exposureninja.com/youtube
Today’s podcast explains how to write SEO friendly blog posts, using the same process that we use for our award-winning client campaigns. Get the show notes @ https://exposureninja.com/podcast/234
Get a FREE review of your website @ https://exposureninja.com/review/
Download our eBook @https://exposureninja.com/youtube
Head to our blog for a bonus backlinking tip! https://exposureninja.com/blog/how-to-build-backlinks/ Get the show notes @ https://exposureninja.com/podcast/233
Get a FREE review of your website @ https://exposureninja.com/review/
Download our eBook @https://exposureninja.com/youtube
Register for a free ticket: https://exposureninja.com/dominate/ Join us on March 25th for Dominate 2022, a revenue-increasing digital marketing event.
Dominate 2022 Schedule
09:00 - Welcome
09:10 - From $562 to $3.41 Million Sales per Month (Behind-the-scenes of three life-changing SEO campaigns)
10:15 - How High Performing Websites Make Visitors Buy
11:30 - Digital Marketing for "Boring" Businesses (Roundtable Discussion)
12:05 - How to Get Featured by Well-Respected Websites (Without Sending a Penny)
13:10 - How to Workshop Your Landing Pages to Sell More
14:15 - How To Create a Digital Marketing Strategy in 2022 (Roundtable Discussion)
14:50 - How To Spy on Your Competitor’s Digital Marketing
15:55 - Lessons Learned from the Fastest-Growing Businesses
Should you ever buy backlinks? If only this question had a straightforward answer… In today’s podcast, we try to decipher the information Google has given us about buying backlinks to find out what the rules actually are.
- Get the show notes @ https://exposureninja.com/podcast/232
- Get a FREE review of your website @ https://exposureninja.com/review/
This week’s podcast aims to help you find the perfect blog topics to help you get more traffic, leads and sales. We cover;
- How to see what’s working well for you
- How to see what’s working well for your competitors
- How to identify your audience’s pain points
- How to pick the best content ideas
Get the show notes @ https://exposureninja.com/podcast/231
Get a FREE review of your website @ https://exposureninja.com/review/
Today’s podcast walks you through a keyword research process that you can use to find and rank for the most profitable keywords * Try Semrush for FREE: https://thankyouninjas.com/ * Get the show notes @ https://exposureninja.com/podcast/230 * Get a FREE review of your website @ https://exposureninja.com/review/
This step-by-step guide will help you identify your competitors online, as well as teach you how to take a sneak peek at some of their analytics to help you overtake them on Google. Get the show notes @ https://exposureninja.com/podcast/229
Get a FREE review of your website @ https://exposureninja.com/review/
Download our eBook @https://exposureninja.com/youtube
Our recent Marketing ROI Survey revealed that 80% of businesses get no leads from their blogs. Today’s podcast aims to fix that, so if you’re struggling to get leads and sales from your blog, this is the podcast for you. Get the show notes @ https://exposureninja.com/podcast/228
Get a FREE review of your website @ https://exposureninja.com/review/
Download our eBook @https://exposureninja.com/youtube
Today we will take a deep dive into lululemon’s marketing strategy by looking at the company’s history, website and social media to find out exactly how this company went from a small yoga studio to over 500 stores worldwide in 2021. * Get the show notes @ https://exposureninja.com/podcast/227 * Get a FREE review of your website @ https://exposureninja.com/review/ * Download our eBook @https://exposureninja.com/youtube
This week’s podcast covers the top ways you can get the most value from your customers right from the start, and how to keep them coming back. Get the show notes @ https://exposureninja.com/podcast/226
Get a FREE review of your website @ https://exposureninja.com/review/
Download our eBook @https://exposureninja.com/youtube
In this podcast, we're going to be doing a roundup of traffic strategies that still work - that you can rely on to bring you traffic over the next 12 months. * Download our eBook https://exposureninja.com/youtube/ * Get the show notes @ https://exposureninja.com/podcast/225 * Get a FREE review of your website @ https://exposureninja.com/review/
BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer-drinker and the craft-beer community.
But how did they achieve this?
This podcast takes a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry.
Get the show notes @ https://exposureninja.com/podcast/224
Get a FREE review of your website @ https://exposureninja.com/review/
Direct to consumer mattress companies are popping up everywhere.
So how do you win in a space like this? We look for the answers in Simba’s digital marketing strategy, focusing on:
- Simba’s Website & SEO
- Simba’s Marketing
- Simba’s PPC
- Simba’s Paid and Organic Social Media
Get the show notes @ https://exposureninja.com/podcast/223
Get a FREE review of your website @ https://exposureninja.com/review/
If you’ve spent any time researching eCommerce platforms, you would have heard of Shopify and WooCommerce, two of the biggest contenders in the eCommerce platform space.
But what’s the difference? And most importantly, which one will suit you and your eCommerce business best?
Get the show notes @ https://exposureninja.com/podcast/222
Get a FREE review of your website @ https://exposureninja.com/review/
From great headlines, to scarcity tactics, to meaningful specifics, this podcast covers a variety of ways you can spice up your website copy.
Get the show notes @ https://exposureninja.com/podcast/221
Get a FREE review of your website @ https://exposureninja.com/review/
Getting backlinks to your site isn’t as simple as just posting content and hoping someone links back to you - if only it were that easy!
Today’s podcast covers 17 different ways to get high-quality backlinks.
Get the show notes @ https://exposureninja.com/podcast/220
Get a FREE review of your website @ https://exposureninja.com/review/
Whether you’re new to Shopify, or you’re just looking to build on your skills, this podcast is jam-packed full of info to help you improve your Shopify SEO.
Get the show notes @ https://exposureninja.com/podcast/219
Get a FREE review of your website @ https://exposureninja.com/review/
In today’s podcast, we take a look at how Kylie Cosmetics came to be the colossal success it is today as well as diving into where Kylie Cosmetics falls down as a brand.
Get the show notes @ https://exposureninja.com/podcast/218
Get a FREE review of your website @ https://exposureninja.com/review/
In today’s podcast, we give you 3 actionable ways to supercharge your content and increase lead generation.
Get the show notes @ https://exposureninja.com/podcast/217
Get a FREE review of your website @ https://exposureninja.com/review/
Are you looking to build a new website or update your existing site?
Today, we talk you through 5 key steps to build the perfect foundation for your website;
- Website Structure
- Conversion
- SEO
- Content Planning
- Wireframing
Get the show notes @ https://exposureninja.com/podcast/216
Get a FREE review of your website @ https://exposureninja.com/review/
In this week’s Digital Marketing Deep Dive, Head Ninja Tim takes a look at Tesla’s $0 marketing strategy, (well, nearly $0) and even finds some ways you can replicate it.
Get the show notes @ https://exposureninja.com/podcast/215
Get a FREE review of your website @ https://exposureninja.com/review/
In this episode, we take a deep dive into Mailchimp’s weird and wonderful digital marketing strategy to discover how they went from bootstrap marketing to being acquired by Intuit for $12 billion.
Get the show notes @ https://exposureninja.com/podcast/214/
Get a FREE review of your website https://exposureninja.com/review/
In today’s podcast, Tim explains how to diversify your marketing strategy, including:
- Traffic buckets
- How much you should diversify
- Alternative traffic sources
- Action Steps
Get the show notes @ https://exposureninja.com/podcast/213/
Get a FREE review of your website https://exposureninja.com/review/
Is your lead magnet not getting the sign-ups it used to?
Our Head Ninja Tim breaks down 5 lead magnet ideas that anyone can profit from
Get the show notes @ https://exposureninja.com/podcast/212/
Get a FREE review of your website https://exposureninja.com/review/
Learn 5 lessons from Grenade.com's explosive digital marketing strategy.
See the show notes ➡ https://exposureninja.com/podcast/211/.
Request a review of your website ➡ https://exposureninja.com/review/
In this episode, our Head Ninja Tim offers 5 practical tips to lower your cart and checkout abandonment rate. We go over a number of solutions to these common shopping obstacles that lead to abandonment:
- The “I’m just browsing” crowd
- Unexpected costs at checkout
- Forcing shoppers to create accounts
- Lack of credibility
- Lack of payment options
Get the show notes @ https://exposureninja.com/podcast/2010/
Get a FREE review of your website https://exposureninja.com/review/
Join us as our Head Ninja Tim takes a deep dive into Monday.com’s digital marketing strategy and breaks down their tactics for standing out from the competition.
We focus on four areas:
- Positioning and messaging
- Website conversion flow
- Traffic
- Areas of improvement
As always, we’re giving you a rundown of actionable steps from Monday.com’s strategy that you can apply to your campaigns.
- Get the show notes @ https://exposureninja.com/podcast/209/
- Get a FREE review of your website https://exposureninja.com/review/
By taking a more surgical approach to content marketing, you can create KILLER content that beats your competitors. Join us as our Head Ninja Tim breaks down three steps of a basic content marketing strategy.
- Research
- Production
- Promotion
Get the show notes @ https://exposureninja.com/podcast/208/
Get a FREE review of your website https://exposureninja.com/review/
Converting email subscribers into sales is something many business owners and marketers think happens naturally. But the truth is that your subscribers still need a gentle nudge — a little reminder to get them to make a purchase decision.
Join us in this episode as Head Ninja Tim shows you how to turn your email subscribers into automated sales consistently.
- Get the show notes @ https://exposureninja.com/podcast/207/
- Get a FREE review of your website https://exposureninja.com/review/
Our Head Ninja Tim breaks down Huel’s digital marketing strategy and explains the tactics they used to carve a niche in the saturated protein and fitness supplement industry.
This time around, we’re focusing on five key areas.
- Their positioning and messaging
- Their website
- Their traffic strategy
- Their search visibility
- Their email marketing strategy
Get the show notes @ https://exposureninja.com/podcast/206/
Get a FREE review of your website https://exposureninja.com/review/
In this week’s episode, our Head Ninja Tim breaks down 7 essential B2B marketing strategies for 2021:
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1: B2B Positioning and Audience Targeting
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2: B2B SEO
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3: B2B Social Media Marketing
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4: B2B Video Marketing
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5: B2B Content Marketing
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6: B2B PPC Advertising
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7: B2B Email Marketing
Listen to the very end of the episode to get a bonus B2B marketing tip!
- Get the show notes @ https://exposureninja.com/podcast/205/
- Get a FREE review of your website https://exposureninja.com/review/
Join us as our Head Ninja Tim breaks down what makes direct to consumer (DTC) companies unique and how these brands market themselves online.
We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements:
- Positioning
- Presence
- Process
- People
- Progression
Get the show notes @ https://exposureninja.com/podcast/204/
Get a FREE review of your website https://exposureninja.com/review/
In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.
These stages are:
- Message
- Market
- Method
Get the full scope of our PPC strategy by listening to the episode!
- Get the show notes @ https://exposureninja.com/podcast/203/
- Get a FREE review of your website https://exposureninja.com/review/
We’re delighted to be joined by Steven Van Vessum, VP of Community at ContentKing, an SEO tool that lets you live audit your site and track its performance. Steve sounds off on ContentKing’s lead generation strategy that uses content.
We also have an exclusive ContentKing offer for our podcast listeners. Go to ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing.
- Get the show notes @ https://exposureninja.com/podcast/202/
- Get a FREE review of your website https://exposureninja.com/review/
Whether you're growing an eCommerce store or want to get more people to sign up for a B2B service (ahem, like digital marketing), average order value is one of the most important metrics for any business.
Join us as Head Ninja Tim breaks down 8 tried and proven strategies to increase average order value, complete with real-world examples for each.
- Get the show notes @ https://exposureninja.com/podcast/201/
- Get a FREE review of your website https://exposureninja.com/review/
In this episode, our Head Ninja Tim sits down with Geoff Kennedy, Head of Marketing at Sitebulb, to pick his brain and talk about the impact of effective targeting and how businesses can identify their target audience and market more efficiently.
- Get the show notes @ https://exposureninja.com/podcast/200/
- Get a FREE review of your website https://exposureninja.com/review/
In this episode, we break down MVMT’s digital marketing strategy to find out how the crowdfunded watch brand bootstrapped its way into becoming a $300 million company.
Our Head Ninja Tim explores MVMT’s digital marketing strategy using the same framework we use to evaluate our clients’ marketing performance.
- Get the show notes @ https://exposureninja.com/podcast/199/
- Get a FREE review of your website https://exposureninja.com/review/
In this week’s episode, Head Ninja Tim discusses the implications of Apple’s latest privacy update with Ana Galanzovski and Lenka Stefanakova, PPC Team Leaders at Exposure Ninja.
- Get the show notes @ https://exposureninja.com/podcast/198/
- Get a FREE review of your website https://exposureninja.com/review/
If you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common — an effective digital marketing strategy.
Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy in this episode.
- Get the show notes @ https://exposureninja.com/podcast/197/
- Get a FREE review of your website https://exposureninja.com/review/
Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers?
- Get the show notes @ https://exposureninja.com/podcast/196/
- Get a FREE review of your website https://exposureninja.com/review/
In this episode, we’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years. Some of these tips are well-known examples and others might be things that are new to you.
- Get the show notes @ https://exposureninja.com/podcast/195/
- Get a FREE review of your website https://exposureninja.com/review/
Put on your thinking cap because this one involves some maths.
In this episode, we’re providing an actionable guide on how to track and improve your digital marketing ROI across your digital channels.
Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue.
Get the show notes @ https://exposureninja.com/podcast/194/
Get a FREE review of your website https://exposureninja.com/review/
We take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse.
Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance.
We also touch on the future of Boohoo and how the company can take things to another level.
As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns.
Get the show notes @ https://exposureninja.com/podcast/193/
Get a FREE review of your website https://exposureninja.com/review/
Getting to the milestone of 100 website leads per day is a major achievement for any business. In this episode, we're diving into 26 different tips to help you get to that stage.
These are the same best practices we’ve applied to help our clients at Exposure Ninja hit this milestone.
Get the show notes @ https://exposureninja.com/podcast/192/
Get a FREE review of your website https://exposureninja.com/review/
If you had to say what your business does, who it does it for and why people should choose you rather than your competitors, could you do it?
If you want to learn how to create the perfect positioning statement for your business, then this episode is for you.
Get the show notes @ https://exposureninja.com/podcast/191/
Get a free review of your website https://exposureninja.com/review/
If you want to learn what black hat SEO strategies are, this is the episode for you.
I will be speaking with SEO expert Craig Campbell, to gain further insight into how businesses use black hat SEO strategies to increase their rankings, as well as the associated risk involved in doing so.
Get the show notes @ https://exposureninja.com/podcast/190/
Get a free review of your website https://exposureninja.com/review/
If you want to learn how to generate more leads for your website, then this episode is for you.
I will be talking you through 15 of the most recommended conversion rate optimisation strategies that our expert consultancy team suggests to people who request our free digital marketing review.
Get the show notes @ https://exposureninja.com/podcast/189/
Get a free review of your website https://exposureninja.com/review/
Do you have an email list, but are unsure what you should send to your subscribers?
In this episode, learn the different types of emails that you could be sending to your subscribers, to boost engagement and ultimately lead to more conversions.
Get the show notes @ https://exposureninja.com/podcast/188/
Get a free review of your website https://exposureninja.com/review/
Learn what the future of SEO looks like for eCommerce businesses from Shopify’s Director of SEO.
In this episode, joined by my special guest Kevin Indig, you will be armed with all the insights on how you can futureproof your business’ SEO strategy.
Get the show notes @ https://exposureninja.com/podcast/187/
Get a free review of your website https://exposureninja.com/review/
Learn in this podcast how to increase your email open rates, from crafting compelling copy to writing a killer subject line. See your email open rate soar.
In this episode, you will be armed with all the knowledge you need, including real-life examples, to create emails that arouse curiosity and have increased open rates.
Get the show notes @ https://exposureninja.com/podcast/186/
Get a free review of your website https://exposureninja.com/review/
Discover the new metrics Google will be feeding into their search results algorithm and how you can optimise your website for this core vitals update.
In this episode, I’ll be exploring what these new metrics are and how they will work. I will ensure you are armed with all the knowledge, tools and guidance you need to optimise your website ahead of this core vitals update in May 2021.
Get the show notes @ https://exposureninja.com/podcast/185/
Get a free review of your website https://exposureninja.com/review/
Learn the ways you can use Digital PR to increase links to your website and coverage to your business.
In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strategy for your business.
Get the show notes @ https://exposureninja.com/podcast/184/
Get a free review of your website @ https://exposureninja.com/review/
Learn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well.
In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create high performing content for your business.
Get the show notes @ https://exposureninja.com/podcast/183/
Get a free review of your website https://exposureninja.com/review/
Learn how to create the perfect website sales funnel and increase your website’s sales.
In this episode, I’ll be exploring why having a great sales funnel is important, the three characteristics of the perfect sales process using real-life business examples and the actions you can take to implement them on your own website.
Get the show notes @ https://exposureninja.com/podcast/182/
Get a free review of your website https://exposureninja.com/review/
Learn how to double your conversion rate overnight by adjusting three key features of your website’s call-to-action.
In this episode, I’ll be talking you through the quick fixes you can make to your website’s call-to-action to see instant and dramatic increases in your conversion rate.
Get the show notes @ https://exposureninja.com/podcast/181/
Get a free review of your website https://exposureninja.com/review/
Learn the five ninja remarketing strategies we use to help businesses improve their ad click-through-rates and optimise their conversions.
In this episode, find out the different ways you can use remarketing and which strategy is most applicable to your businesses.
Get the show notes @
https://exposureninja.com/podcast/180/
Get a free review of your website -https://exposureninja.com/review/
Learn the 8 reasons why your website conversion rate is low and what you can do to improve it.
In this episode, you’ll learn how to troubleshoot your conversion rate, looking at areas such as traffic and website optimisation, and how you can improve on these issues to ensure your website is maximising its selling potential.
Get the show notes @ https://exposureninja.com/podcast/179/
Get a free review of your website https://exposureninja.com/review/
Learn the success secrets of super fitness brand Peloton’s rapid growth that can be applied to your business.
In this episode, also find out where Peloton are missing key opportunities with their digital marketing strategy and how you can avoid making the same mistakes.
- Show notes: https://exposureninja.com/podcast/178/
- Get a free marketing review @ https://exposureninja.com/review/
Learn how to spy on your competitor's lead generation process and figure out how to increase your own business leads.
I'll take you through:
- How lead capture starts before people land on your website
- How great lead capture is presented
- Why the follow-up process is so crucial
- What good sales meetings/events feel like
- What the end of the funnel should look like
Learn how your eCommerce competitors are earning sales using our competitor analysis for website sales tactics.
In this episode, we look into the ways great eCommerce websites turn website traffic into sales, including the use of mailing lists, well-designed product pages, and strong checkout processes.
- Show notes: https://exposureninja.com/podcast/176/
- Get a free review of your website and marketing: https://exposureninja.com/review/
Learn how to write amazing copy for your website that earns you more leads and sales.
Learn how to use the copywriting framework that earns our clients hundreds of leads and sales every day.
BONUS — Learn the six-point checklist that we use to make sure every page is set-up to win
- Get the show notes @ https://exposureninja.com/podcast/175/
- Get a free review of your website https://exposureninja.com/review/
Learn how to create landing pages which always convert well using our CLOSER framework.
Every day we build new landing pages for our clients, some of which convert as high as 43%.
In this podcast, I'll take you through the framework we use when building or optimising landing pages for our clients.
- Get the show notes @ https://exposureninja.com/podcast/174/
- Get a free review of your website @ https://exposureninja.com/review/
Need to get your website to the top of Google? Well, in this podcast, I'll walk you through the simple "SEO hack" we use for our client's campaigns.
Except it's not a hack. It's basic SEO principles that anyone can do. You don't need to be an "SEO Guru" to do it.
PPC is a fantastic way to increase traffic to a website fast and earn some much-needed leads and sales, but it's also an integral part of multi-year marketing strategies. But how long does it take to pay for itself (i.e, earn a positive ROI)?
In this podcast, I talk to three fantastic PPC specialists from our PPC team who explain how long PPC takes to deliver results, how to optimise and improve a campaign, how to decrease the cost-per-average of a campaign and use data from our successful client campaigns to show that the longer a PPC campaign is running, the lower the CPA gets.
There are hundreds, if not thousands of SEO tools. Some free, some paid.
I've taken a look at some of the best ones and tested them to see which one is the most accurate to real website traffic totals (using data from our own client campaigns).
Listen in as I review some of mine, and the agency's, favourite tools.
In this podcast, I outline six ways you can increase your eCommerce store's revenue which any online store can implement.
There are three ways you can increase your website's sales:
- Increase your conversion rate
- Increase your traffic
- Do both
The tips I'm sharing today are from the third way. They'll increase your traffic and increase your conversion rate.
Businesses getting hundreds of sales a week are still missing out on these simple tips, so make sure you listen through and check whether you're doing all six.
In today's episode, I show you the marketing strategy framework we use for our clients and how you can use it too to achieve your business' growth targets.
If you're an overwhelmed business owner or marketing manager, this podcast is for you.
To follow the strategy perfectly, download a free template at https://exposureninja.com/90
I'll take you through the simple five steps you need to follow to create a winning digital marketing strategy.
In this podcast, I'll show you how to significantly increase your sales and leads during Black Friday this year using strategies, tips, and tricks ANY business can use (yes, even yours!)
Not long ago, I hosted a live webinar in which I dissected some websites and how they've used Black Friday and Cyber Monday over the years to earn incredible volumes of sales and leads for their business.
The webinar was well-loved and I realised that every business has something to learn from how eCommerce websites, including Amazon, use strong Black Friday marketing strategies every November.
Today, I want to share the kinds of Black Friday marketing strategies, tips, and tricks you can use this year to promote your business to earn more sales and leads.
Today I'm talking with Alex French of Bizzy Coffee, a ~$10MM cold brew coffee company doing selling BIG through Amazon and Shopify ——— Get a FREE Review of your Website @ https://exposureninja.com/review/
Bizzy Coffee sell cold brew coffee. If you're not familiar with what that is, it's coffee that's extracted for anywhere up to 24 hours using cold water to extract all the flavours you'd expect from a roasted bean, but not as you're used to tasting them, plus a whole lot more
Cold-brew has exploded over the last five years and one company at the forefront of that explosion is Bizzy Coffee.
Bizzy Coffee sell online and instore, they can be found in hundreds of retails around the US, but in today's podcast, we learn about how Bizzy, and their CEO, Alex French, generate traffic via Amazon that they turn into repeat customers.
In the podcast, we talk about:
💡 How Bizzy uses Amazon to earn new customers
💡 How they encourage repeat purchases through their own marketing and Shopify store
💡 How important product page design is to business success
💡 and Much More
In today's podcast, I look behind-the-scenes of there hugely successful eCommerce stores built on Shopify, the fastest growing eCommerce platform right now.
Each store has seen incredible growth over the past few years and each one's success can be replicated by your business too.
I'll explain how they've done it and how you can replicate their success too and work towards your own seven and eight-figure success story.
Learn more ways to increase your website's organic traffic using six more easy-to-follow tips, suggested by our best SEO consultants.
In this second part of our two-part episode on "How To Increase Your Website's Organic Traffic", we look into:
💡 Creating link-worthy content
💡 Using keywords without being spammy
💡 Increase internal link usage
Learn how to increase your website's organic traffic using these easy-to-follow tips, suggested by our team of SEO experts.
In this first part of a two-part episode, I get the best tips for increasing your website's organic traffic directly from the best SEO specialists at our agency, Exposure Ninja.
They'll explain:
- Why your website should be mobile-friendly
- Which types of content your website needs
- Why you need to write for people, not search robots
Get a FREE Website Review @ https://exposureninja.com/review/
When business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution.
Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you?
In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a successful B2B company in the UK. Together they talk about how to hire a marketing manager, the skills to expect, and the rewards to look forward to.
In the episode, Tim and Ali discuss:
02:13 — Why Ali became a digital marketing manager
03:05 — Do marketing managers need to be academically qualified?
04:28 — What are the challenges a marketing manager should expect?
07:23 — What skills or qualities should someone hiring a marketing manager look for?
10:13 — Which other skills are essential in a perfect marketing manager?
12:08 — How can business owners make their marketing manager job look appealing?
14:42 — What should the hiring process look like for a marketing manager?
19:31 — What is a good interview process for marketing managers?
21:28 — How to know whether a marketing manager is delivering results
24:35 — How business owners can support their marketing manager achieve their best results
26:29 — How to set a level of pressure that's consistent and rewarding to the marketing manager
28:28
For more information and show notes, head to:
https://exposureninja.com/podcast/163/
Join Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group.
As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year.
So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse?
We guide you through the early 2000s when The Hut Group specialised in the sale of CDs to present day, where the company has a plethora of household names under their belt. From Look Fantastic to My Protein, we dissect some of The Hut Group's most successful websites to pick out the key factors of their insane success.
Spoiler alert! SEO is one of them.
The Hut Group invests 8.6% of revenue into sales and marketing with a large portion of this financing successful search campaigns.
From writing unique, SEO-optimised descriptions for every product they offer to gaining position one for key terms like "whey protein" for My Protein, The Hut Group benefits from organic search and in many ways, relies on it.
Although Tim gives credit where it's due, this episode reveals the good, the bad and the ugly of The Hut Group.
Hint, the ugly lies in defeated blogs, neglected content strategies and ignored social accounts.
By listening to this episode, you'll not only learn how to better your eCommerce business by mirroring The Hut Group's success but also how to avoid its mistakes. The Hut Group hasn’t recovered from Google’s medic update in 2018 and is seriously lacking in social content and engagement compared to its competitors. These are mistakes which Tim warns could cost the eCommerce giant if shopper behaviour shifts towards social in the future.
For more information and show notes, head to: https://exposureninja.com/podcast/162/
00:00 –– What is The Hut Group?
04:46 –– The Hut Group's acquisition strategy
06:57 –– The Hut Group's digital marketing
09:40 –– The eCommerce experience
23:58 –– How The Hut Group drives traffic
30:06 –– The Hut Group's link strategy
32:17 –– The Hut Group's paid advertising
34:20 –– The Hut Group's social media
40:32 –– The Hut Group in summary
SEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO.
Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search.
In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market.
The same strategy led FreshBooks to rank #1 for the keyword "invoicing template" which has an incredible monthly search volume of 300,000. This phrase was the brainchild behind FreshBooks’ wildly successful knowledge base –– a collection of 110 blogs that stem from this main page.
Want to find out why Steve chose the phrases he targeted? How he prioritises which pages to give the most attention? When he revisits popular pages for optimisations and tweaks? All of the answers are discussed in this podcast.
Everything from mobile versus desktop, the use of heatmaps, split testing, customer data and ranking signals are mentioned in this video, giving you an insight into one of the most thought out campaigns on the internet.
Want to know more about Steve? Follow Steve on LinkedIn and Twitter or check out seonotebook.com
For more information and show notes, head to: https://exposureninja.com/podcast/161/
00:00 –– Podcast Synopsis
02:18 –– Using blogs to rank
05:05 –– FreshBooks' SEO strategy
08:45 –– Surveying customers in keyword research
10:00 –– Creating a knowledge base
13:12 –– Main page optimisation and revisions
17:44 –– How important is searcher intent?
22:31 –– What are the top ranking signals?
24:30 –– What's the future for Google?
32:41 –– Find out more about Steve
Why does the NHS use blue? Why did BP spend $200 million on a rebranding project? Why do so many startups piggyback the imagery of more established brands?
This podcast answers all of your questions about colour.
Joined by Exposure Ninja's Project Manager, Joe, we learn about the psychology of colour and how the tones you choose can impact your conversion rate.
As well as completing an undergraduate degree on the subject, Joe is now writing his masters dissertation on colour's effect on purchasing intent. With an interest in doing a doctorate on the topic, this podcast digs deep into Joe's specialism. After all, it's a field that should be at the forefront of every brand manager's mind.
From busting common colour myths to cringing at cultural faux pas', this episode is packed with actionable tips and advice to simplify your next branding project. Whether you want to build website credibility, increase click-through-rate or craft scroll-stopping adverts, correct use of colour will help you to achieve these goals.
Does green really mean go? Will orange encourage others to take action? Or are these colour cliches the equivalent of old wives tales?
Find out exactly how to pick a colour palette for your brand that's effective, instantly recognisable and aligned with your industry.
As our host Mark says, this episode is absolute gold. Pun intended.
For more information and show notes, head to: https://exposureninja.com/podcast/160/
0:00 — What's your role at Exposure Ninja?
2:10 — How did you get into colour psychology?
3:19 — What piqued your interest to study this field?
4:20 — Colour cliches
9:50 — Colour and branding
13:44 — Colour in website creation
18:23 — How important is high contrast?
20:14 — Common colour mistakes
22:00 — Colour and cultural faux pas
24:20 — How to build trust with colour
25:30 — Colour and advertising
27:25 — Key takeaways
Founder of Bixa, Sarah Weise, is a firm believer that market research is an investment –– not an expense.
On today's podcast, Sarah showcases how market research can help to protect your company, please loyal customers and validate your latest steps towards product development.
Why are we speaking about this now?
Market research is especially important during coronavirus –– termed by Weise as a hostile intruder –– as it helps firms to know which way to pivot and how best to speak to their audience.
Indeed, research can help you to shift your brand voice.
Even a tweak as small as changing your marketing language could make a big impression, taking you from a brand that seems uncaring and unresponsive to one that's sensitive and sincere.
But in such a fast-moving business landscape who has time to wait for data?
Weise's market research firm, Bixa, specialises in rapid customer research, so brands can get to the nitty-gritty of customer behaviour — and fast.
Bixa's new research option will give you in-depth data about your customers –– namely, how to better support them –– in just three days, including the time it takes to recruit participants. From qualitative data to quantitative data and back to qualitative again, Bixa's team uses a sandwich approach to dig up common themes amongst your target audience.
Plus, these themes are far from boring or obvious.
From observing a whole generation on behalf of Google — in order to demystify young people's perplexing search habits — to figuring out that most people brew their first coffee of the day in the bathroom, Bixa has made some interesting findings that have shaped the way major brands market today.
At the heart of it, Sarah shows that companies need to do much more than simply pull the lever on their marketing campaigns or come to a halt during difficult times.
For more information and show notes, head to: https://exposureninja.com/podcast/episode159/
Want to find out more about Sarah and Bixa?
- Bixa’s ‘Pay What You Can’ Expert Review: https://bixaresearch.com/expertreview
- Bixa’s 3-Day Pivot Package: https://bixaresearch.com/fastresearch
- Sarah’s book, InstaBrain: https://www.sarahweise.com/instabrainbook
- Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahweise/
0:00 — About Bixa
4:11 — The rapid research process
9:00 — How to acknowledge coronavirus
12:22 — Thriving during the pandemic
17:04 — About ethnographic research
19:52 — Selfie video diary studies
25:40 — Projective techniques
30:04 — Focus groups
32:24 — Quantitative research
33:21 — Research recruitment
35:30 — Research output
39:00 — Quickfire Q&A
41:41 — Book recommendations
44:36 — How to connect with Sarah
Sanjay Sauldie is an established digital marketing consultant, director of the European Internet Marketing Institute, EIMIA, CEO of his self-titled consulting agency, Sauldie, and the proud winner of digital marketing's Oscar equivalent, the Golden Web Award. These — and various other honours from his homeland — are what makes Sanjay one of the most sought after digitalisation experts.
When asked to describe himself, Sanjay says he's someone who tries to work with great heart despite the technical nature of his role. By removing ego, buzzwords and false promises from his work, Sanjay repeatedly delights his clients with his "surprise" success — sometimes even managing to double a company's share price using technology.
So, what does Sanjay do differently?
After consulting for nearly thirty years, Sanjay has developed a strong ethos along with new terms to describe how he thinks businesses should approach growth. Words like “digi-logue” perfectly capture Sanjay's belief that all CEOs need to know about digital technology and human relationships.
Instead of aligning big businesses with similar players or even bigger rivals like most consultants would, Sanjay takes established companies back to basics, warning them to keep a watchful eye on startups.
To do this, he takes existing team members out of their environment to create a false startup scenario. These individuals will then exchange information freely and without boundaries, in the same way an excited startup would. The whole point of this exercise is to build a startup mentality that gives businesses the ability to predict disruptions and remove the idea that an established company is in some way safer than a startup — or at the very least, immune to the change startups can bring.
Sanjay encourages CEOs to go back to school and to familiarise themselves with new technological concepts. He also emphasises not to rely on the knowledge of others, to visit startup events, perform market research without any bias, let go of limiting beliefs — and never to forget to do their basic homework.
All of this is what Sanjay calls developing a digital IQ.
According to Sanjay, digital illiteracy is the biggest risk to companies and in some ways, his track record proves it.
0:56 — Tell us more about yourself.
2:26 — What's the importance of company values?
6:20 — What's the one marketing achievement you're most proud of?
9:55 — How do you build trust with the CEOs you work with?
14:11— What one piece of advice would you give business owners?
16:05 — How important is old-fashioned strategic marketing?
19:47 — What makes companies successful?
23:35 — What resources should people use to upskill?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode158/
We're joined by Liz Willits for the second time, to chat about AWeber's 2020 Small Business Email Marketing Statistics report. In this episode, we also touch on the future of email marketing as well as address some of your most burning questions on how to get your emails opened, read and clicked.
With 94% of small business owners writing their email copy, we focus on giving practical advice to those crafting their own email campaigns.
So, if you've ever wondered if you should be writing fancier emails, experimenting with clickbait subject lines or doing something different to increase deliverability, we've got the answers.
Should we write emails like a mass broadcast, for example? Or like a private letter to a friend? Should they feel collective? Or individual? Liz sheds light on all these concerns, giving industry-specific examples to demonstrate her points.
For those of you who have given up on email, this episode might make you change your mind.
Email-lover Liz bets that this marketing tool will continue to be effective for both marketers and consumers, with a few subtle changes. She’s excited about the development of AMP for email, Google's innovation to put an end to static email pages in favour of dynamic, interactive emails that allow you to make in-email purchases. It also lets you view real-time editing, constantly evolving Twitter feeds and engage with interactive polls.
So, according to Liz, emails won't stay static or old school, putting them back on every marketer’s map.
Finally, if you're just plain frustrated with your email performance, Liz provides some straight-talking advice by repeating the importance of having historical relationships and frequent interactions with your subscribers.
She says nothing else will have a greater impact on your deliverability and conversion rate. No amount of fancy formatting, A/B testing or curiosity-building will match the impact of having good relationships with your subscribers. While there are a few shortcuts Liz shares along the way, having an engaged email list is the number one thing you should work to improve as a result of this podcast. As Tim notes, he would always open an email sent from his wife.
Want more email insights? Download AWeber's 2020 Small Business Email Marketing Statistics report now.
Want to hear more from Liz? Watch her previous episode, Lessons Learned from the World's Most Successful Email Marketers.
1:38 – Tell us about AWeber and your work.
2:50 – What's changed over the last year in email marketing?
4:12 – Can you clear up what a HTML and a plain text email are?
5:54 – How can people avoid ending up in the Gmail promo tab?
11:06 – Do "fancy" emails work?
13:57 – Are simple emails better?
17:15 – What’s the role of a subject line?
19:30 – What do you think of clickbait-y subject lines?
23:40 – Where can people find a sentiment widget, and what are they?
23:59 – Should we write to individuals or audiences?
26:44 – How can you make emails sound natural AND professional?
28:45 – What's your perspective on the future of email marketing?
34:26 – Which email newsletters do you recommend?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode157/
Larry Ludwig's approach to blog success is simple – make sure you add value to your readers.
In many ways, Larry takes a traditional approach to advertising, treating his online blog like a magazine. During our chat, Larry explains how his content process mirrors that of an editorial office where topics are discussed at length and planned ahead of time, month by month.
This in-depth content approach has served Larry well.
As the former owner of Investor Junkie, Larry built his personal finance blog from scratch, using affiliate marketing to achieve 300,000 visits per month. The site went on to rank #1 for the search term "how to invest stocks." It was later sold for an impressive $6M (in cash).
What's more inspiring is that Larry built this blog in 2009 during the height of a recession. Despite the economic slump, Larry used this downtime to take a leap of faith when many of his competitors stood still.
By listening to this episode of the podcast, you'll learn how to grow, monetise and ultimately sell a blog all from a first-hand perspective.
Above all, Larry hammers home an important message when it comes to SEO.
As we know, sophisticated search engines like Google now require content to follow E-A-T principles, meaning blogs should be expert, authoritative and trustworthy. Larry proves that playing this long game and focusing on the big picture of user experience equals a big reward.
Want to find out even more about Larry? Visit larryludwig.com
0:21 – Meet today's guest, Larry Ludwig
2:12 – What is Investor Junkie?
4:12 – What happened in 2018?
5:55 – How did you grow Investor Junkie?
7:18 – What's it like to buy during a recession?
9:03 – How did you get to 300,000 site visits per month?
11:38 – How would you describe your content planning process?
15:02 – How did you decide which pieces of content to update?
17:25 – How do you create depth within blog content?
20:11 – Did you focus on getting backlinks in the early days?
21:42 – Was social media important for the growth of your site?
23:15 – How did you justify paying for site visitors?
25:19 – Why did you choose affiliate marketing?
28:20 – What's the difference between your blog and low-revenue blogs?
32:24 – Why do you link monetisation with user satisfaction?
34:00 – What do you think of Amazon slashing its affiliate payouts?
36:29 – Do you think Amazon should still offer an affiliate programme?
39:37 – What sort of stats should a blog achieve for a similar evaluation?
43:52 – Where can people find you?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode156/
Go against the herd.
That's our key message for business owners who are feeling deflated by the current situation.
While most of your competitors will be following their basic instinct to retreat, this is your chance to get ahead before the eventual economic boom that's to follow. Remember, this is not the "new normal" it's just a temporary blip in the business world.
In this video, we share three ways to grow your business during lockdown that will help you to see this pocket of time as a blessing in disguise.
These are all practical applications of the sentiment "buy low, sell high" that show you how to make a smart investment. We're not talking about splashing all your hard-earned cash if this isn't the right move for you — but rather knowing that there will come a time where buying is high and selling is low again. So, consider it.
Firstly, think about what will make your customers backflip with happiness — then build it.
Secondly, use this period for time-intensive projects like improving your website. Trust us — this will become one of your best business assets.
Thirdly, invest in long-term marketing channels where the road to success is long and winding. You have the time and energy to pursue these now. Plus, the competition on social platforms and SEO terms is dwindling.
If you use this time wisely, your business is likely to make a quick recovery despite how dreary things may seem right now.
Remember: limit your news consumption, go against the herd and stay positive.
0:28 — What's a "temporary normal"?
1:43 — What to expect post-lockdown
2:38 — What does "buy low, sell high" mean in practice?
5:20 — Reengineer your product or service
7:13 — Make your website your best business asset
8:40 — Build long-term marketing channels
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode155/
As a notoriously intense, high-pressure environment, being in sales is a tricky position to be in right now. It's also likely to be the department that feels the most immediate impact of this crisis and any other crisis that may arise in the future.
As leads dry up and morale slumps, how can sales departments rise to the challenge?
This episode focuses on advising sales managers, marketing consultants and business owners on everything to do with sales. We chat about how to strike a balance between being target-focused and being human, as well as how to alter your sales dialogue and take a second to refocus your energy.
Our Head Ninja, Tim sits this one out as Digital Strategy Manager. Instead, Dale Davies takes the hot seat to discuss the topic with our in-house expert, Sales Manager, Ali Newton.
As our resident sales Ninja, Ali sheds some light on the processes she's leaning on during this time, as well as the results of her latest departmental brainstorm session.
We also talk about sales from the perspective of leads where we share some observations and trends we're seeing in sales conversations and which businesses are thriving as a result of their smart positioning.
Lastly, we talk about survival and the chance of a silver lining — development for your sales team and yourself. Ali and Dale both share ways they are coping in the current situation, as well as the tried and trusted methods they use to be the most productive when working remotely.
3:17 — What can a sales manager do to help reduce the strain on sales employees?
6:12 — How can a remote manager tell if a sales employee is impacted by the current situation?
9:20 — How has your sales team collectively worked together to change sales dialogue?
10:42 — What are some of the ideas that have materialised from brainstorming sessions about crisis communication in sales?
11:25 — Are you mentioning the elephant in the room in sales conversations?
13:22 — Do you have to talk about growth and forecasting differently? How are you altering your sales pitch as a result?
15:10 — Have you seen a change in the types of companies looking for marketing? Which industries are thriving?
20:11 — How can sales consultants help businesses that are feeling the strain?
23:40 — Are you suggesting that businesses change their tone of voice during the crisis?
24:44 — Are you recommending that businesses communicate on different platforms and shift their marketing spend?
28:24 — Can you tell us a bit about how we've responded to the crisis at Exposure Ninja?
32:03 — What's your advice for other sales managers? How can they support themselves during this time?
33:40 — Have you reduced your sales goals and the pressure put on sales team members? Would you recommend this?
36:07 — Is there anything a sales manager can do to help their team self-develop during this downtime?
37:28 — Do you think sales managers should be working on self-improvement and personal goals right now?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode154/
This week’s podcast is an ad-hoc episode in light of COVID-19.
We know that business owners need timely marketing advice.
That’s why we’re helping you to self-diagnose your business into one of the four following camps:
- Camp 1 - Businesses that are close to breaking point and are losing custom fast
- Camp 2 - Businesses that are impacted but are still selling to some capacity
- Camp 3 - Businesses that are positioned well but aren’t seeing results
- Camp 4 - Businesses that are unexpectedly making more sales than ever
Throughout the episode, Tim will address your business – whichever camp it’s in – to give his expert advice on what you should do to survive (or in some cases thrive) during the global pandemic.
As we’ve all turned into yogis during quarantine, much of this episode will be focused on energy.
We’re not talking about crystals and chakras, rather the energy of your customers which is on high-alert right now.
Whether your target audience is feeling on edge, overwhelmed, frustrated, concerned, panicked, bored, awakened or confused during this testing time, it’s your job as a business owner to align your marketing with this energy. Just like we’ve done at Exposure Ninja by creating resources for those who need to learn how to take their company remote at exposureninja.com/remote
Depending on your business type, Tim gets you prepared for making the most of your businesses hibernation, adjusting your business to keep sales flowing and maximising any opportunities you can identify.
Above all, our mantra for this period is the classic saying – this too shall pass.
This is a saying we’ve been reminding our clients, colleagues and community of whenever the entire thing seems all-consuming or too much to handle.
By knowing that there is an end to this state of uncertainty, it allows us to prepare for the future.
When it has passed, don’t let your business be behind the curve while your competitors have used this sudden space to polish their products and services. Instead, use this time wisely by making a long-term recovery or focusing on a more immediate comeback by altering what you offer. Finally, if you’re one of the “lucky” businesses with a product or service that’s still accessible, remember to play the fortunate card that you’ve been dealt by investing in your advertising when it will have the most impact.
Remember, while we all have to stay at home right now, we don’t have to stay stagnant.
0:56 -- Which of these four camps does your business fall into?
4:10 -- How to ensure your business survives during coronavirus
5:29 -- Why brave marketing moves can pay off during a crisis
7:46 -- How to align your marketing with your customer’s current ‘energy’
10:17 -- Here’s how we’ve done this at Exposure Ninja
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode153/
In this episode of the Exposure Ninja Digital Marketing Podcast Tim chats with fellow Ninjas, Digital Strategy Manager, Dale Davies and Sales Manager, Ali Newton. Today's show is about the most common marketing traps businesses can fall into. Namely, the negative effect of spending too much time worrying about them.
We often see that a marketer's advice is either misunderstood or taken too seriously. Perhaps leaders take such advice out of context or invest too much time into what's designed to be a quick tip.
The result? Businesses often create content that's either irrelevant or disengaging.
A great example of this is when businesses become too obsessed with their competitors. Most of us have either read or been told to 'keep an eye' on our competitors at some point in our business journey. After all, keeping tabs on your rivals is marketing 101. Right?
Well, this handy tip ends up being detrimental to most businesses when we put too much weight on what could be a throwaway comment.
At worst, this could leave clients with an unhealthy interest in monitoring their client's campaigns. In turn, this could result in neglecting your business success.
Ultimately, this show is a brutal look at marketing techniques that may be wasting your valuable time.
Here Tim, Dale and Ali discuss how to identify if you are engaging in time-sucking activities and what you should be doing instead.
And if you're still on the fence as to whether you should listen to this episode, for fear that this might be a waste of time, here's how it made Tim feel:
"I actually think that this podcast has been one of the most useful experiences of my life personally – slightly uncomfortable in places but overall very good"
Enjoy!
4:48 What is the first biggest marketing waste of time? (No Focus Content)
5:40 How do people know if they are falling victim to this? (No Focus Content)
14:50 Ignoring your competitors or obsessing about them and neglecting your own marketing strategy.
19:00 How frequently should people be checking out their competitors?
20:00 Should I quit everything and focus all of my energy on my new business without testing?
23:50 How can you improve your e-commerce website's user experience?
31:30 Is selling online easy?
39:50 Are metrics trustworthy?
43:17 How important is it to follow marketing agencies advice?
52:00 Am I changing my campaign tactics too often?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode152/
This week on the Exposure Ninja Digital Marketing Podcast, Tim is joined by his birthday twin, Azeem Ahmad from Staffordshire University. As a frequent speaker at events like BrightonSEO, and having worked with both client and agencies alike, it's safe to say that Azeem knows his stuff when it comes to digital marketing.
Just in case you don't get the pleasure of bumping into Azeem at an industry get-together, we've grabbed him for a chat. And if you're looking to reduce your CPA, you're in the right place. Using his university experience, Azeem talks us through how to manage Paid Ads on a low-scale budget (not to mention in a competitive and seasonal market).
In this episode, Azeem tells us how he analysed user journeys and behaviours to determine which months proved to be most profitable for Staffordshire University. This vital information helped Azeem get ahead of the competition, tailoring content to prospective leads at the right time of year.
So, take a listen today and discover how you could use similar techniques to find out which times of the year are most profitable for your business.
Got a specific question you want answered? The time codes below will help you find what you are looking for.
2:55 What is Staffordshire University?
4:40 How long have you been at Staffordshire University and what sort of changes have you seen about how they market and how they use the internet to get more attention?
8:10 How do you figure out the number of touches a lead touches before they decide to become a student?
11:25 What are you tracking?
14:21 What is your budget like?
16:30 Do you do retargeting?
20:00 You achieved a 76% decrease year on year, what were the key learnings for you?
23:10 It seems like your content calendar approach to the year, is there a model for when your budget will be best spent?
26:25 When you are testing different benefits, how many would you test against each other?
31:15 Successes and failures?
35:28 Has anything you've tested turned out to be amazing?
38:45 If you had an unlimited amount of budget what would you do?
40:00 If you could go back and give yourself some advice on day one of working at Staffordshire University, what would it be?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode151/
This week on the show, we have Holly Pither from Tribe PR, an independent communications agency specialising in earned media to help organisations of all sizes increase their brand advocacy. She is here to talk about how brands can become 'tribes' and what that can do to build advocacy for your company.
You probably know people who are part of a brand’s ‘tribe’, you may even be part of one. We're talking about someone who is more than just loyal to a brand, they strongly advocate it. A classic example of a brand with a strong tribe mentality is Harley Davidson motorcycles. They know exactly what they stand for, they know who is part of that tribe, and they don't open it up to everyone.
But is your company tribe worthy?
You would be surprised at the array of different companies that are incorporating this 'tribal' brand affinity into their marketing. It can work with B2C and B2B companies. Your brand might never be as 'cool' as Harley Davidson, but that doesn’t mean you don’t have a quality product or service that people won’t believe in.
Holly goes through and breaks down how to start to build this tribal brand mentality and helps us understand the most important element:
"People aren't just buying your brand, they are joining it."
- 2:44: What is Tribe PR
- 4:20: What is a tribe and are there any companies that already have tribes?
- 6:30: How would a business know if they have a tribe already?
- 7:48: "Is my brand cool enough?" Is this something every brand can do?
- 11:49: What's the first thing to do to start becoming a tribe worthy?
- 16:40: How do you ensure brand consistency?
- 22:55: How do you know your brand is going to resonate with customers?
- 26:39: How do you know if this stuff is working?
- 33:10 What are some of the successes and failures of the campaigns that you've run?
- 37:23 Is there anything that you've done where you've thought "they want to push this but I don't think it's going to work", then it's worked?
- 40:00 If you can pick only one marketing channel what would you pick?
- 40:50 If you had to annex Tribe PR in the next year, what would you do?
- 41:38 If you could go back and give yourself advice on day one of Tribe PR, what would it be?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode150/
In this episode of the Exposure Ninja Digital Marketing Podcast, we have David Deng who has built a massive Instagram following for his @entrepreneurshipfacts account. With an impressive 1.2milllion followers and 2,000-3,000 new followers each day.
David has a unique insight into how to build a successful Instagram page and this video will help answer questions such as, how many times a day should I post? What sort of content is best for my audience? And what hashtags should I use for my business?
We also get an insight into other aspects of building a large following on Instagram that may not seem too important at first glance, such as the username you choose for your account. This small but significant step is a great way to build followers and help your account become well known. So you need to get it right!
So sit back and enjoy as we get down to the nitty-gritty of how David has managed to build such an extraordinarily large Instagram following in 3 years.
- 2:30: When did you start the page and why?
- 5:30: Did you think it could get to a point where you could earn income from the page?
- 7:15: What does it look like on a daily basis managing a page with 1.2 million followers?
- 8:44: What have you learnt about posting frequency as you've built the page?
- 11:00: Instagram has seen a lot of content evolution recently, what sort of content best fits your audience?
- 12:35: What's more important, value or format?
- 14:00: As you were building the page did you start to feel pressure about creating new content?
- 16:40: What are the most effective growth strategies that you've come across in your journey so far?
- 19:41: How do you find the hashtags you use and do you have any tips?
- 22:30: What strategy do you use to promote other accounts?
- 25:14: How has your page been grown almost exclusively organically?
- 27:00: How did you align yourself so well with your target audience?
- 29:23: How will things change as Instagram starts to take away like?
- 30:20: Do you have an Instagram hacks?
- 34:38: What are some of the ways you can monetize your page?
- 36:06: How do you choose the relevant ads for your audience?
- 40:18: If three years ago David could see you today, what would he say?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode149/
In this episode of the Exposure Ninja Digital Marketing Podcast, we are getting to grips with Google ads and showing you how to determine if they are worth investing in for your business.
Google ads are expensive and can be complicated, it's safe to say that you need to know what you are doing when you advertise with Google ads. So It's not surprising that the majority of business that are using Google ads are not being effective with their budget.
Before using Google ads it's important to know your Cost-Per-Click (CPC) and your website's Conversion Rate (CR). With these in hand, you can calculate if Google ads can be effective for your business.
Here is Tim to give you some golden rules for when you should not waste your money on Google ads.
Here’s when you should NOT run Google ads –
2:13: When the numbers don’t make sense.
6:33: When your website SUCKS compared to competitors.
7:33: When you don't have a clear conversion goal.
8:42: If people aren’t searching for what you do.
9:34: If you are not committed to optimising and tracking things over time.
On this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Araks Nalbandyan from 10Web. 10Web is an all-in-one website building platform which offers managed WordPress hosting on Google Cloud.
From April to December this year 10Web has grown to now host over 10,000 websites. Araks Nalbandyan is on the show to talk about how they have achieved this using varied digital marketing techniques including Facebook groups, PPC and AppSumo.
What struck us about this interview with Araks Nalbandyan was the energy of 10Web. They worked very hard this year testing lots of different approaches to their digital marketing. When they found a strategy that worked they adopted it into their campaign.
10Web gain new customers through various channels but their most successful channel is a WordPress enthusiast Facebook page which gained 2,000 followers in two months. Building a community such as 10Web's Facebook group can position your brand as an authority in your niche. 10Web is also trialling a YouTube channel.
Tune in to find out why 10Web invested so much in testing out different digital marketing strategies and discover which worked and which didn't.
3:39: Introduction - What is 10Web
3:35: How long has 10Web been going and what scale are you at now?
5:55: What is your main way of getting new customers?
7:00: Do you have a customer acquisition cost?
8:35: Facebook group strategy.
10:22: Is the Facebook group as important as your Email list?
12:05: On the Facebook group, how do you balance selling your product vs giving free advice?
13:17: Was there much trepidation before deciding to use AppSumo?
15:32: How did AppSumo help?
17:50: Disaster strategies
19:54: Winning strategies
23:00: Benefits of Video and YouTube
24:20: Quickfire questions
In this episode of the Exposure Ninja Digital Marketing Podcast, we are trying out a new format. We're going to be bringing you a mixture of How To's, Deep Dives and Ninja Nuggets on top of our classic Interview episodes.
This week is our first 'How To', showing you how to improve your website's leads and sales in 10 days. Tim walks you through four simple ways you can improve leads and sales without having to run any ads or generate new traffic.
If 1 out of 100 visitors to your website turn into a lead or sale then it means your website has a 1% conversion rate. If you can adapt parts of your website to increase it to a 2% conversion rate, then you have doubled the volume of leads and sales your website generates.
At Exposure Ninja, we have boosted a client's conversion rate to 34%! But on average a good conversion rate for your website is about 3%-4%. Getting your website to this point is fantastic and it can be done without having to spend money.
This all sounds simple and it can be with some small but efficient changes to the layout and copy on your website. So listen to our resident guru and Head Ninja, Tim to find out 4 Ways To Increase Your Leads in ONLY 10 Days.
04:52 Tip 1 — Use credibility triggers
10:43 Tip 2 — Increase the appeal of your lure
15:59 Tip 3 — Answer your customer objections
17:41 Tip 4 — Make your call-to-action obvious
You can also catch this episode on our YouTube channel where you can see examples of the four tips we discuss in this episode, just go to https://www.youtube.com/watch?v=660mr-0PvGQ
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/146/
In this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products.
It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought.
Daisi explains that by identifying the niche market your product is in and creating targeted imagery around that niche market can have a dramatic effect on sales. Another route is to let that niche market create the imagery themselves by utilising influencer marketing.
In the modern world, we live in today people become loyal to the brands they buy for example Gucci, Nike, Ray-Ban, they have somewhat of a cult following. By building an emotional connection to your brand through the way it's perceived in images can create this type of brand loyalty.
To find out more about the power of good brand imagery and how it can boost your website's conversion rate take a listen to Daisi Pollard.
2:12: How important are images to a websites conversion rate?
5:20: Influencer marketing/ In house photography
7:43: Is good photography just for e-commerce websites?
10:06: Does having pictures of people build trust?
13:25: How does somebody know if they need new product photos
17:30: Are broader plainer images better or are lifestyle images with the use of models better?
27:35: What impact does product demonstration have?
32:30: What needs to be included in a demonstration video?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/145/
In this weeks episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by George Papazov, from TradePro Academy, a trading membership platform that helps newcomers to stocks trade like a pro. George is here today to share the tools and techniques he is currently using to gain a massive amount of organic traffic to his website.
TradePro, which offers an educational course/program for people who are interested in learning how to trade stocks, options and forex, is a website that has seen booming interest thanks to their digital marketing efforts. George has managed to build a thriving community of traders who can meet, learn and interact to share ideas through some ingenious marketing strategies.
TradePro’s main source of revenue comes from their memberships, which is a notoriously difficult area to generate revenue, as it’s hard to get people to commit to paying a monthly fee. How is George achieving such success in this area? In our podcast, he shares details on how TradePro uses a constant stream of fresh content to maintain high levels of membership. Due to the volatility of the trade industry, he explains how this works and why it is necessary. He also talks about how you can repackage content into actionable advice for your visitors.
To finish, George gives us extra insight into how TradePro is able to hold on to the memberships once it has them. The business acquires them via three main funnels and utilises these strategies to keep consumers interested. The strategies are:
- Free training courses
- Organic SEO
- Social media presence.
If you want all the details, listen in to find out how George is using these avenues to boost leads and sales for TradePro
In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do - it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing.
We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want?
Many business owners would be happier to sit back and have money in the bank rather than invest that money in growth. At the same time, these business owners would like to see dramatic results with little investment but with little investment comes mediocracy. If you want growth sometimes you will have to take risks.
Your mindset can dramatically alter the course of your business so listen as Tim takes you through four reasons why your digital marketing is being held back by things nothing to do with your digital marketing:
-
2:22 - 1. Designed their business or product around them. Our business is set up primarily to serve us (The owner).
-
9:20 - 2. Fear of failure. We’d rather keep money in the bank than investing in our growth because we’re scared it won’t work.
-
17:38 - Obsession with irrelevant things:
-
Terminology
- Competitors
- Technology
-
Logo colours
-
20:40 - Belief in miracles
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode#143
This week Tim is joined by Nick James, from Seriously Fun Business. Nick is an events organiser come sales specialist and has married the two by putting on some incredibly influential events for businesses owners who want to grow their companies.
Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing:
- Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc..
- Paid Facebook advertisements
- Use of multiple social media platforms: Twitter, Facebook, LinkedIn and Instagram
So listen up as Nick tells you how he leverages these three areas to convert a massive amount of ticket sales.
To find out more about Expert Empires (and also see Nick’s fantastic emails) go to https://exposure.ninja/ee
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results.
Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your website’s rankings.
Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the Exposure Ninja Digital Marketing Podcast.
Disclaimer: The data we discuss in this podcast is from a Google research paper published by Google NYC. Google has not said anywhere that this is how they check facts in their algorithm.
In this episode, you will learn if algorithm changes will affect your business and about each step in Google's fact-checking process:
- Generation - Collecting evidence
- Relevance - Comparing the evidence based on key features
- Stance - Decision about accuracy and ranking
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results.
To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes.
What You’ll Learn About Increasing Conversions in This Week’s Episode:
- How to build credibility and trust on your website to encourage interest
- The benefits of crafting a buyer narrative that sells, and how to do it
- The true power of social proof when it comes to selling
- How to enhance credibility without any prior experience/testimonials/credentials
- Tips for getting customers interested in your product
- How to build a lead generation tool that works for your brand
- The golden rules of developing a compelling call to action.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode140
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our resident sales powerhouse, Wayne Dharana, on location in Luton (I know, fancy!)
In this podcast, Tim and Wayne show you how to take your business from 0 to 20K of sales — as such, this episode is ideal for absolute beginners who’re starting from scratch with their businesses.
For many businesses or solopreneurs, getting to that first 20K of sales is often the most challenging period of their business life because until you have sales coming in you don’t have the marketing budget to spend on actually doing marketing (which is super important), which means you don’t get sales — it’s a tricky loop to be stuck in or as Tim likes to call it, the DEATH LOOP OF HATE… 🤨
The goal of this episode is to guide you to a place where you’re able to generate some sales and you’ve got that feedback loop working for you instead of against you!
You'll definitely need your notebooks for this one — buckle up folks ‘cus this episode is killer!!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode139
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom.
Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns.
Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results!
This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast.
In This Week’s Podcast About Facebook Ads, You’ll Learn: * How to stand out from the crowd in a highly competitive space – hint: it involves being consistent and more entertaining than your competitors * How to combine content marketing, organic and paid advertising to get new customers * Facebook Ads & Content Marketing: how to combine the two for insane ROI and growth * Different types of ads: the importance of building up an in-house resource bank * The importance of brand consistency when creating ads * The importance of choosing the right type of content for your ads, e.g. images vs video * The importance of targeting: get to know your customers (demographics but also what type of content they like) and target lookalike audiences with the same type of content * How to create a successful Facebook Ads funnel * Landing pages vs content: where to drive customers for more conversions * How to utilise your best content to generate traffic with commercial intent * Reducing bounce rate: how to keep people on your site longer than they need to be
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode138
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks.
Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many would call an impossible task, as he talks us through exactly what did on this campaign.
Our latest episode is a must-listen for any businesses out there that are considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast.
In This Week’s Podcast About Facebook Ads, You’ll Learn:
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How to A/B test your products and services to see which will perform best for your ad campaign.
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How to identify which pages are going to offer your Facebook ads the best ROI.
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Top tips for writing targeted Facebook ad copy, including how you can harness the power of testimonials.
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The best way to scale your Facebook ads to make sure you are getting your ad spend right.
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The best tools and techniques to use when running Facebook ad campaigns.
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How to quickly measure the success of Facebook ads, so you can ditch ineffective ads early.
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The key lessons JP Johl learned from his $1 million campaign that you can apply to any of your Facebook ad campaigns.
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The importance of brand story when it comes to creating great ads.
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How to build a Facebook ad funnel that keeps your customers engaged and gets them clicking — and why you’d want to build a funnel to begin with.
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Examples of failed marketing campaigns and how you can avoid making the same mistakes.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode137
*Note — We apologise for the sound disruption between the 2 and 3-minute marks.
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we are pleased to be joined by the Marketing Director of Kolabtree, Jonathan Hedger.
Kolabtree is an exciting platform that offers businesses and organisations the chance to work with world-leading experts and academics to create powerful, specialised pieces of unique content to super-charge marketing efforts. In the modern age of Google, authority and expertise are crucial when it comes to developing trustworthy content that ranks. With E-A-T proving so important in 2019, now is the time you should start thinking about how to give your content the clout it needs to perform well in search.
What Can You Expect to Learn About Increasing Your Rankings in This Episode?
Episode 136 of the Exposure Ninja Digital Marketing Podcast is all about how collaboration could be the key to mastering E-A-T and propelling your brand into newfound areas of online marketing success. Tim and Jonathan talk you through how collaborative content can be used to increase your rankings. Today you’ll learn:
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The key industries that need to consider collaboration to secure authoritative and trustworthy content.
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About fascinating case studies that demonstrate how collaborative content can transform your marketing efforts in a big way.
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How experts go about creating authoritative content to bring your business the credibility it needs.
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Why this kind of authoritative content is so important for increasing your search engine rankings.
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How to use collaborative content to build website backlinks.
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Techniques and methods to get the most value out of your experts when it comes to producing collaborative content.
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About the benefits beyond simple marketing, from new product creation possibilities to enhancing the services you offer.
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How to find the right kind of collaborators; collaborators that are going to help your business thrive.
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Tips for understanding collaborative content budgets, how much to invest, and where to draw the line.
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The best way to find collaborators that you need. Where to look and how to contact them.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode136
In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it comes to building successful client relationships and making those all-important sales.
Today, Wayne talks us through the power of the humble email, looking at everything from why it still has a place within your communication structure to how to use it to make your business money. Whether you are looking to improve the way you interact with customers or want some tips on the best way to market your business over email, this is the podcast episode for you.
What Can You Expect to Learn From This Podcast?
The goal of this podcast is to gain some real insight into how to craft perfect sales emails, direct from a true sales master. Stay tuned to find out:
- Why, despite new innovations in communication technology, you should still be using classic email for your business
- Expert tips on how to think about automated email marketing for better growth opportunities
- How to email with clarity, and use your messages to progress client communication strategies; ultimately leading customers to where you want them to be
- Best practices for sending follow up emails and how to make sure they get the right response
- The best way to use language and tone of voice to approach your customers to create a personal connection and boost sales
- Techniques to use that support higher rates of invoice payment
- Why a personal style and persona is essential for engaging customers
- Wayne’s top tips and golden rules for crafting the best possible sales emails
- How to use emails to manage client expectations.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode135
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by founder of Kindlepreneur, Dave Chesson. A platform devoted to turning eBook authors into bestselling writers and award-winners, Kindlepreneur is renowned the world over for its ground-breaking online marketing methods and success stories.
Today, we put Dave’s skills to the test, as he runs through a live demonstration of Amazon marketplace optimisation, using Tim’s own book ‘How to Get to the Top of Google’ as the guinea pig.
If you are looking for honest and genuine tips on how to turn your book into a business-building bestseller, make sure you tune it to one of our most insightful podcast episodes to date. Even our marketing experts at Exposure Ninja learned a thing or two from Dave’s world-class industry expertise. He really doesn’t hold back!
What can you expect to learn from this podcast episode?
Why you should write an eBook for your business
- How to use a book to acquire more customers, and better customers, too!
- How to optimise your author page and profile to establish authority
- What you can do you improve your book’s sale page and drive up conversions
- Tips for writing titles, subtitles and product descriptions for your eBook
- Ways to think about what your readers want to better steer their decision-making process
- Dave’s key points on creating a compelling call to action
- Unique insight into Amazon marketplace heat-mapping and retinal tracking
- How to use editorial and customer reviews for sales growth — with insider tips on how to get more reviews, too!
- Reasons to use Amazon ads to boost sales — Learn how to use Amazon ads through Kindletrapenuers’ free course
- Dave reason’s his number one tactic for increasing sales and visibility on the Amazon marketplace
VIDEO BONUS: If you can, make sure you check out this latest episode in video form. Dave Chesson’s live run-through of Tim’s book is best experienced through a visual medium.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode134
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we're trying something completely different...
If you're not scared sless at least twice a day, you're not thinking big enough — *Andy Harrington
Tim is super passionate about growth mindset and coaching and in this episode, he wants to encourage you all to challenge yourselves; REALLY challenge yourselves. Whatever you're doing now, push it to the extreme — growth lies just on the other side of your comfort zone!
This is a concept that many of you will be familiar with and in this podcast, Tim shares his thoughts on exactly how you can do this and reap the rewards.
As we said, this is something completely different for our podcast listeners so let us know what you think — drop us a line on Facebook, Twitter or Instagram and if you enjoy the show, please leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!
If you're hungry for more content like this, head over to Tim's personal YouTube channel and subscribe to his vlog. It's packed full of behind-the-scenes footage and awesome insights into the reality of growing a business, including the original vlog and inspiration for this podcast episode: PLAY A BIGGER GAME
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode133
In this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber.
Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?!
What can you expect to learn from this podcast episode? Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing:
- How long should my email be?
- How long should my email subject line be?
- Should I use emojis in my email subject line?
- Should I capitalise my email subject line?
As you can imagine, Liz has got a ridiculous amount of knowledge on the subject of email marketing, so note pads at the ready -- prepare to get your long-neglected email list back on point with the expertise Liz shares in this episode!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode132
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement!
To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel.
What can you expect to learn from this podcast episode? Whilst this sales funnel has been designed for the dental industry, it doesn't actually matter what market or niche you want to implement this type of funnel in as it's based on really simple, fundamental principles.
Here's a short rundown of the episode:
- Explanation of the funnel
- Context: How and why we made the decisions we did to make the funnel work
- Breakdown: Key principles you need to successfully apply this sales funnel to your business
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode131
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak.
Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services.
It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business.
What can you expect to learn from this podcast episode? There's lots to take away from this episode, especially if you're interested in putting yourself or someone else in your business forward to become a potential influencer in your field.
Here are some of the things we cover:
- Who Yaro Starak is and how he makes money
- How to use a personal blog to build an organic, loyal audience for your business
- Why personality and storytelling is so important for building relationships with your audience/customers
- How to decide what to write about—getting the balance right between personal storytelling and keyword targeted phrases
- How to overcome personal barriers to sharing your story online i.e. my life/work/story isn't interesting
- Success vs Failure: Should people share the bad stuff too?
- Yaro's blogging strategy:
- How often to post
- How long each blog post should be
- How to promote your blog posts
- Social Media promotion strategy
- What about keywords?
- How to come up with new things to write about
Big thanks to Yaro for joining us on the show. You can find him at https://yaro.blog/ and be sure to check out https://inboxdone.com/ if you're looking for some help manage your emails.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode130
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith.
Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX).
What can you expect to learn from this podcast episode? Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode:
- Just how cool was it working on SEO campaigns for monster companies like Airbnb and PayPal?
- What did a typical day look like?
- What do their internal SEO and Content Team structures look like, and how important is SEO in their digital marketing campaigns?
- What KPIs were you working towards? Was it the standard organic conversions, traffic and ranking that most of us will be familiar with or, with so many variables like huge branded traffic and mammoth organic link acquisition, was it something entirely different?
- Do you have any examples of specific tests you ran at Airbnb and/or PayPal?
- How was it working with the other teams on the sites, and how did you ensure that the SEO considerations were prioritised?
- Traffic: Lots of businesses are working on the Inbound model, i.e. casting a wide net with informational content to drive traffic for lower commercial keywords in order to build relationships with potential customers. What’s your take on this approach, and was it a consideration at these sites or where they just focussed on commercial traffic?
As ever, huge thanks go to Tommy for joining us on the show and sharing his stories!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode129
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST!
Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon.
Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for online shoppers. Every month, over 197 million people around the world visit Amazon.com — to put that number into context, that’s more than the ENTIRE population of Russia…
Put simply, if you're selling products online, you cannot afford to ignore Amazon!
What can you expect to learn from this podcast episode? In this episode, Prabhat takes us behind the scenes of how to rank organically on Amazon, how to get the most out of Amazon's Ad platform, and reveals some of the ridiculously sneaky and hyper-aggressive strategies that Amazon is using to dominate its space!
Here are some of the awesome things we cover in this episode:
- Organic Visibility: What does Amazon look for in a product listing in order to rank it prominently?
- Amazon Reviews: How many do you need? What about review quality and sentiment?
- Product Descriptions: How long should they be? What about keywords? Should you embed images?
- Amazon Books: Ranking on bestseller lists is key to maintaining sales - how important is this for other physical products?
- Seller Competition: What if I'm selling a product that Amazon already sells? How can I compete?
- Amazon Ads: Why are they a good idea? What sort of products work best?
- CPC: What sort of cost per click should I expect through Amazon Ads? How big a percentage should I be willing to give up to Amazon?
- Does Amazon Ads impact organic listings?
- What are some of the top differences between a beginner/unprofitable Amazon Ads campaign and a finely-tuned profitable one?
As always, HUGE thanks to Prabhat for joining us on the show.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode128
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocadu and Create and Go.
Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media.
In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular!
What can you expect to learn from this podcast episode? While Alex’s main blog is focussed within the health and fitness niche, there are plenty of lessons to be learned here for ANYONE who’s currently running (or trying to run) a business blog!
Here are some of the questions Tim puts to Alex during the show:
- What are Avocadu and Create and Go all about and how do you make money?
- Health and weight loss is a super competitive niche, why did you pick that market and weren’t you intimidated by the competition?
- Take us back to the early days. What were your traffic numbers like initially and how did you avoid getting disheartened?
- How did you start to create posts that brought in traffic? What did you change?
- How do you choose what to write about?
- What are your current top traffic sources? Do you pay for traffic to either blog?
- How do you think about how much to spend?
- What have you experimented with that did/didn’t work?
Massive thanks to Alex for joining us on the show.
Make sure you go and check out some of the killer content on Create and Go and if you’re a fan of Facebook groups – head on over to the Honest Bloggers Create and Go Blogging Community!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode127
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon.
Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications!
What can you expect to learn from this podcast episode? Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered!
Here are some of the things we dive into in this episode:
- How to identify the best publications to get featured in
- How do you make sure your article topics match up with what your target publications are looking for
- How to effectively research your articles
- How to make sure your article aligns with your business AND the target publication
- Insights into Sam’s entire publication process, including her insider tips on reaching out and pitching to some of the world’s biggest publications!
- Behind the scenes of one of her proudest features in Glassdoor
- How to maximise the number of articles you can publish for your business
Massive thanks to Sam for taking the time out her super busy ninja schedule to join us on the show!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode126
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast.
Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”.
According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation”, but Tyler takes this one step further and looks at personal branding as a way to create a legacy — not only in terms of your business impact but in terms of having an impact on the world around you as well.
What can you expect to learn from this podcast episode? If you’re thinking about pushing your own personal brand or someone in your business is thinking about doing it, there is SO much to take away from this episode!
From the practical content strategies and planning side of things to overcoming the fear of putting yourself out there and keeping that doubting inner voice in check, Tyler has so much knowledge to share on this subject, plus he’s just a genuinely nice guy with a lot to offer!
Here are some of the things we cover in this episode:
- How Tyler has used his personal brand to build his company, and why it’s not just about chasing fame!
- How to overcome limiting beliefs and muster the courage to put yourself out there (in spite of the haters!)
- How to decide how much resource to put behind your personal brand
- How to manage building your personal brand with other aspects of your business and personal life
- Delusion vs Persistence: How to know if you need to change angle vs just keep pushing on
- Spend: How to decide how much budget to put behind building your audience
- Strategy: How much do you need to strategise and plan vs freewheel it? Do you need to have a very specific audience profile in mind or do you believe more in just being yourself and seeing what comes out?
Huge thanks to Tyler for joining us on the show.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode125/
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is delighted to be joined, once again, by Lozz Newton — a veteran and all-round legend of the Exposure Ninja podcast.
For those of you that don’t know, Lozz actually moved on from Exposure Ninja last year but he’s come back onto the show to share his insights from some testing he’s been doing at his new company around Facebook Ads tracking and how to improve the accuracy of your ads if you’re running lead generation campaigns.
This is a particularly useful episode for anyone who is having trouble tracking their sales through their Facebook ads.
What can you expect to learn from this podcast episode? If you’re a service-based business like we are here at Exposure Ninja, it’s likely that a lot of your sales come after a consultation period of some kind.
This means that your clients aren’t necessarily converting directly through your website, but through a phone call, a person to person meeting, or an email exchange later on. Because of this, any Facebook ad campaigns you’re running will need to be focused on lead generation, which means that when it comes to the data, you can see which ads generate leads, but not which ones generate sales.
This is a MASSIVE problem for Facebook ads optimisation — if you don’t know which ads result in sales, it’s pretty difficult to improve your ad campaign over time.
While leads are great, we all know that not all leads are created equal, and not all leads turn into sales at the same rate; think low-quality leads from people with too much time on their hands vs high-quality leads from interested buyers (we know which we’d rather have!) The problem is, if my only option is to optimise for leads and nothing else, I’ll almost definitely end up with lots of the first type and very few, if any, of the second.
So, notepads at the ready, it’s time to learn a thing or two from the Facebook Ads master himself, Lozz Newton, about how to overcome this problem using various offline conversion tracking techniques.
PLUS, don’t miss the bonus Facebook News Roundup at the end of the episode, some interesting stuff on the way!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode124
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert.
Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time!
Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince people to drop £300 on a plain t-shirt with a tiny designer brand logo on it!
What can you expect to learn from this podcast episode? In this episode, Tim and Holly dive into the fashion industry’s branding approach and how this can be adapted to other highly competitive markets.
Here are some of the things we cover in this episode:
- Your business’s personality is super important - don’t be afraid to have one!
- Identifying your target audience: How can you start doing this? What does this allow you do to?
- Your Business Vision & Mission Statement: Why they’re important and something you should be referring to CONSTANTLY
- Brand Voice: How to ensure that you choose a voice which resonates with your ideal customer
- Brand Story: You might not think the little things are interesting, but your customers will
- Logo and Colour Scheme: How important are these REALLY?
- Clarity and Consistency: How can businesses make sure that they always look and sound the same across everything that they do?
- Price: How does price impact your brand?
For show notes, head to https://exposureninja.com/episode123
While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking.
Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace!
What can you expect to learn from this podcast episode? In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource.
Here are some of the things we cover in this episode:
- Annie’s strategic approach to bringing a product to market
- What comes first, the audience or the product?
- How to work out who your perfect audience is, and how deep to go on profiling them
- User Stories: What are they and why are they important?
- What might be a typical user story?
- Critical Success Factors: How do you identify them?
- Iteration vs Disruption: Disruption is usually heralded as the goal but when is disruption not desirable?
- Goal Setting: Setting goals for a product launch can be tough, how do you approach this?
For show notes, and to access the free download of Annie's '60 Skills of a Great Product Manager', head to https://exposureninja.com/episode122
While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show!
Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding.
This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind.
What can you expect to learn from this podcast episode? This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers!
Here are some of the things we discuss:
- How to brand your business to stand out in your niche
- How to profile your target audience
- What sort of characteristics need to make up an audience profile
- How well do we really need to understand our target customer?
- How to design your brand to resonate with your ideal customer
Huge thanks to Pia Silva for joining us again on the podcast! You can find Pia on Social Media @PiaLovesYourBiz and if you're on Facebook, make sure you join her group Badass Your Brand
You can also sign up for Pia's FREE TRAINING at HowToBuildABadassBrand.com
For show notes, head to https://exposureninja.com/episode121. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
Welcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton.
For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad.
What can you expect to learn from this podcast episode? This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business!
Here are some of the things we cover in this episode:
- John’s definition of good copy
- What sort of difference can good copy make on a website?
- Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button?
- John’s website copy sins that lead visitors NOT to convert
- Objection Handling: How to identify the main buyer objections when you’re writing your website copy
- Personality vs Sales: Getting the balance right in your copy
- Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script
- Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad)
- Email: How to make sure your emails get read and discussions on the optimal email length
- John’s tips for becoming a better writer
BONUS CONTENT: Make sure you watch the video version of this episode as we show you some of John’s most awesome ads ON SCREEN while we’re talking.
For show notes, head to https://exposureninja.com/episode120
While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
In this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader).
If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business!
What can you expect to learn from this podcast episode? Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for our clients, there isn't much that these two haven't seen or dealt with before in the work of PPC!
Here are some of the things Tim asks the ladies during this episode:
- What are the common mistakes people are making with their PPC campaigns? (and how to avoid/fix these mistakes in your own campaigns)
- Where is the ‘low hanging fruit’ in PPC? i.e. the areas where YOU can improve YOUR campaigns quickly and easily with super-fast results!
- How to improve the performance of PPC campaigns over time — monitoring, tweaking and amending campaigns
- How to effectively split-test your Google ads
- Other hints and tips for successful PPC campaign optimisation
For show notes, head to https://exposureninja.com/episode119
While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
In today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda.
BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton!
As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what's coming up, and what’s fallen off the radar completely.
What can you expect to learn from this podcast episode?
As Kelvin is so ingrained in the SEO world, we wanted to bring him onto the podcast to find out where he sees the future of SEO going, and get his thoughts on what’s happening currently in such a diverse and fast-paced industry!
Here are some of the things we discuss:
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Getting the basics in place before you disappear down the rabbit hole of ‘new stuff’
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The fundamentals of SEO for small business owners and marketing managers
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The little things that you can do to generate big results in SEO
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How to best leverage your time when working on your SEO campaign
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David vs Goliath: How smaller companies can take on the big boys in their industry
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Kelvin’s top examples of companies successfully punching above their weight
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Link Building: are links a perfect way of measuring authority or is it one of those things that WILL change?
For show notes, head to https://exposureninja.com/episode118. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
In today’s episode of the Exposure Ninja Digital Marketing Podcast, we’re joined by the Co-Founder of Time Doctor and Staff.com, Liam Martin.
Time Doctor is a SaaS time tracking and productivity tool that allows customers “to build distributed teams that can work wherever and whenever they want, so the business can focus on allocating their office-running costs elsewhere.”
As another company with a fully remote workforce, we love the whole ethos and culture that Time Doctor has built, and their philosophy that people should be able to work whenever and wherever they want of is one that resonates really loudly with us at Exposure Ninja!
What can you expect to learn from this podcast episode?
Liam is an SEO beast and in this episode, we dive into the SEO strategies he has used for both Time Doctor and Staff.com. Here are some of the topics that we discuss:
- How to position your business within a competitive niche
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Successful marketing strategies for the best business growth
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Onsite vs Offsite Content: Which is better for building brand visibility?
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How having a sales approach to link building can help drive your SEO campaign forward
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Using keywords to define blog topics and drive qualified traffic
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How they got ranked no. 1 for the highly competitive search term ‘Virtual Assistant’ when they don’t even provide this as a service! (HINT: It’s all about E-A-T)
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How to target customers at different stages in the sales funnel
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How to use retargeting ads to complement your content marketing strategy
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Why a long-term, indirect marketing strategy is better than a short-term, direct marketing strategy if you’re a service-based business
For show notes, head to https://exposureninja.com/episode117. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
In today’s podcast, we’re thrilled to speak to the legendary Dixon Jones about his experience of building an industry-standard SaaS business. Dixon is an SEO superstar who’s most famous for bringing Majestic SEO “from bedroom to boardroom”. Dixon is also credited with starting the UK’s first search consultancy in 1999.
As SEO geeks, we’re super excited to be able to talk to someone who was behind the scenes at Majestic — the planet’s largest link index database. Our SEO Team uses Majestic on a daily basis and it’s not an understatement to describe the software as industry-standard. In fact, I’d be quite concerned if an SEO agency wasn’t using Majestic! Dixon stepped back from Majestic in November 2018.
What can you expect to learn from this podcast? Dixon talks us through how he used brand ambassadors to develop a global approach to Majestic’s marketing. Given that Majestic is a global link index database, Dixon recognised early that the software would be valuable to clients in countries around the world. Here are some of the topics that we discuss:
- Dixon’s involvement in bringing Majestic from bedroom to boardroom
- How brand ambassadors can benefit your business
- How to position your business for global success
- How to incentive brand ambassadors
- How to nurture relationships with key figures in the industry
- How to select which conferences and speaking gigs to take
- The importance of controlling your own data sources
- The time Majestic printed a 3D visualisation of the internet in space???
For show notes, head to https://exposureninja.com/episode116. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
Here at the Exposure Ninja Digital Marketing Podcast, we’re all about helping you generate more leads and sales for your website. But first, let’s go back a few steps and discuss how you can build a profitable website on time and on budget. Does your website look outdated? Is it mobile-friendly? And just what is mobile-first design, anyway?
If you’ve ever had a website built, you’ll know that the process can be painful, expensive and disappointing. But it needn’t be that way. With the right preparation, planning and a clear idea of your outcome, the website you have built can be a platform for your business’s growth for many years to come.
In today’s episode, Tim talks to our very own Head of Website Development, Brittany Stackhouse. Britt’s team of Web Designers, Developers and Project Managers is responsible for designing and building Exposure Ninja’s hundreds of bespoke and high-converting websites for our clients. They deliver high-quality websites and lead generation template websites for businesses of all sizes and budgets, so, naturally, Britt has a thing or two to say on how to make this happen in the most cost and time-effective way possible!
Listen as she runs through the entire website building process. Learn about each crucial piece of the puzzle and find out what really goes on behind the scenes during a typical website build:
- The website design exercise that prevents your new website from under-performing
- The secret to never going over-budget
- The time-saving and stress-eliminating tools to use to make giving feedback on your new website design as easy as a couple of clicks
- The questions your website design company SHOULD be asking before they lift a finger
- How to avoid your new website being a total dud.
For show notes, head to https://exposureninja.com/episode115. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.
Welcome to another episode of the Exposure Ninja Digital Marketing Podcast! Today, we go behind the scenes of one of UK’s best content marketing campaigns of 2018 and, incidentally, one Exposure Ninja is proud to be behind. This campaign was shortlisted for two UK Search Awards in the “Best Use of Search – Finance” and “Best Use of Search – B2C” categories.
With us today on the podcast is Exposure Ninja’s very own Content Marketing Team Leader Helen Anglin. Helen has been working on this campaign for over a year and is here to unveil some of the strategies she used to completely transform this business’ visibility — turning it into one of the top lead generators in the highly competitive industry of Payment Protection Insurance (PPI).
One common question from prospective clients is ‘how can you write about my industry, when you don’t work in it?’ The secret is nothing sexier than hard graft and a lot of research! In this episode, you’ll hear how Helen has become nothing short of an expert on the topic of PPI - not by working in the industry, but by working on this campaign!
We’re super proud of her knowledge and the team’s hard work on this extremely successful campaign.
Grab a cuppa and enjoy the show!
For show notes, head to https://exposureninja.com/episode114. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.
Google’s recent changes around the Medic and Birthday updates are all focused on E-A-T, which stands for Expertise, Authority and Trust. In short, E-A-T are guidelines that help measure and assess businesses’ legitimacy in their field, and grant them visibility accordingly. E-A-T is a total shift in how Google recognises and rewards websites’ authority, so it’s really important when working on your website’s SEO that you understand exactly what E-A-T means for you.
On this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim chats with Dale Davies, Exposure Ninja’s very own Digital Strategy Manager. Dale’s got all the E-A-T on E-A-T, and we want to make sure you do, too!
We know that Google’s Search Quality Guidelines and understanding the algorithm as a whole are daunting tasks. But optimising your website for them need not be, and there are actions you can take right now to make sure you stay on top of your game and remain an authority figure in your field in the eye of Google. On the other hand, a lack of E-A-T could mean a drastic decline in trust, resulting in huge traffic and revenue drops. Don’t let this happen!
For the full E-A-T checklist to apply to your own website, tune in now and don’t forget to read Dale’s comprehensive guide, What is E-A-T?
You can always contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!
For show notes, head to https://exposureninja.com/episode113. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.
In this week’s ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is once again joined by Lozz Newton, Facebook Ad wizard and podcast fan favourite!
This week, Lozz chats to Tim about two Facebook Ads client campaigns that he ran. The first is a board game company that was running a Kickstarter for a new game they were launching -- with a target of £100,000 to raise, Lozz enabled them to completely smash that target with the help of an awesomely executed Facebook Ad campaign, helping them raise just under £1.5M!!
The second campaign we cover in this episode couldn't be more different. This client was a Dental Law firm, which, as you can imagine is a pretty difficult field to generate exciting content for. When these guys started their Facebook Ads, their cost per acquisition (CPA) was around £300 which we managed to reduce to just £10, a reduction of 70%! Lozz walks us through what he did to achieve this reduction so you can replicate it for your own ad campaigns.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode112
In this week’s exclusive ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of Project Management, Nic Tuxford. Nic heads up our team of awesome project managers, who are the beating heart of all of our client campaigns.
This week, Nic takes us behind the scenes of an incredible eCommerce client campaign -- we’ve been working with these guys for around 3 years and since they joined us we’ve seen them go from making $600 to over $1.3M per month in online sales!
Our ninjas have helped this client achieve incredible growth over the last 3 years through SEO and Content Marketing, but Nic is here to talk about a new arm of the campaign that has contributed to an outstanding surge in growth for this client over the last 9 months -- Predictive Keyword Marketing.
This is a super interesting strategy that came about through Nic’s experience working on marketing bricks and mortar stores. Fair warning, things get a little technical in places but we know you’re all switched on and will be able to keep up and grab those takeaways for your own marketing campaigns!
As always, let us know what you think, you can contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode111
We've had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Exposure Ninja, so in this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves!
For the next few weeks, we'll be taking you behind the scenes of some of our most successful client campaigns with the ninjas involved, sharing exactly how we achieved these remarkable results and showing you how you can do the same for your business!
In this episode, Lozz lifts the curtain on a recent bestselling book launch Facebook Ad campaign that we ran for the award-winning blogger behind Honest Mum, Vicki Psarias.
Lozz explains the strategy we used for this book launch campaign, going into detail about targeting, the use of testimonials and celebrity endorsements, setting up, testing and tracking the ads, and how to go about leveraging the most successful ad sets to maximise visibility and qualified clicks. He also explores some of the challenges of driving traffic, and tracking that traffic, when your product isn't on your own website -- in this instance, we were driving customers to Amazon which means we couldn't add the Facebook Pixel.
We hope you enjoy this episode and don't forget to let us know what you think by leaving us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Aaron Krause, the marketing behemoth behind Scrub Daddy — America's favourite sponge and Shark Tank's most successful product ever!
Aaron has built the Scrub Daddy brand into something quite extraordinary — 40% market recognition in the US and he recently sold over half a million sponges in Germany, in a single month!
In this episode, Aaron takes us behind the scenes of Scrub Daddy's spectacular growth using, arguably, one of the most difficult marketing channels there is, live TV.
This is a super interesting episode, covering every aspect of Scrub Daddy's marketing including social media, video advertising, and their overall approach to brand building — tonnes of takeaways in this episode, so pull up a chair and enjoy!
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Greg Gifford — one of the world’s foremost experts on local SEO, VP of search at DealerOn and the official SEO Guru for SEMRush Academy.
This week, Tim dives into the fascinating world of local SEO with Greg, who shares his expertise on how to increase your visibility in local map listings, how to increase your visibility in local organic listings, as well as some of his top tips on review collection, how to get local links and citations, and what to do with your Google My Business page to increase its chances of ranking!
Greg is a super enthusiastic SEO expert with LOADS of actionable advice to share (way more than we could fit into a 35-minute podcast episode), so make sure you get out there and connect with Greg, you can find all his relevant pages and social media links in the show notes.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode108
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by fellow ninja, Stacey Overton, and together they interview Jennifer Hamley of Jennifer Hamley England -- an award-winning British bag company selling ‘Statement Handbags for Inspirational Women’.
Tim and Stacey dive into Jen’s marketing strategy and find out how a bag company that’s only two-years-old has managed to win so many awards and get featured in some of the fashion industry’s top online media -- we’re talking Grazia, InStyle and Glamsquad to name but a few.
Jen also walks us through her ‘accidental’ influencer marketing strategy that has helped her to engage with her customers and grow a dedicated tribe of women that champion the brand on a daily basis!
Jen is super fun and the guys had a blast recording this one -- enjoy!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode107
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re talking about how to get traffic and sales from Reddit with Brent Csutoras of PeakActivity and Search Engine Journal fame!
Now, if you’re anything like us, you probably think that Reddit is just an old skool, slightly geeky corner of the internet where you find all sorts of random stuff, from x-rated pics to in-jokes and memes…
Well, prepare yourself for a solid change of mindset — Reddit gets 14 billion page views PER MONTH and is ranked the fourth most popular site in the U.S. by Alexa, furthermore, brands that earn a moment in the Reddit spotlight report up to four times the impressions of other social channels!
The engagement levels on Reddit are unlike any other site on the web and Brent Csutoras is an absolute pro at navigating the somewhat intimidating realm of Reddit marketing to generate monster traffic, leads and sales for his clients’ businesses.
So, if you’re ready to break into the world of Reddit with your business, pull up a chair and crack open a fresh notebook as Brent takes us into the world of Reddit marketing and shares a sound strategy that you can use to start breaking down and understanding how to use Reddit to grow your business!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode106
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Colin Gray of The Podcast Host, a platform dedicated to teaching you ‘how to podcast’ — from setting up a podcast and what equipment to use, to growing your audience and getting your episodes ranking.
While Colin is a bonafide podcast expert, we’ve actually got him onto the show to talk about Content Marketing. He’s managed to build some ridiculous visibility for The Podcast Host — they’re up to 100,000 organic sessions per month on their website, which is pretty incredible stuff!
Colin’s built some huge rankings for his site and the various podcasts he hosts and helps to run, all through writing really good quality content and then repurposing that content into high-quality videos and podcast episodes.
So, in this episode, Colin takes us through his content production process — from identifying the type of content that will bring traffic onto his site to how he gets this content ranking to maximise visibility and build engagement.
Colin’s a super interesting guy with tons of useful insights and tips to help you level up content marketing game. So, grab a notepad and pen, find a comfy spot and enjoy the show!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode105
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap, an app that helps you make plans quickly and get together with friends with the tap of just a few buttons.
Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS.
So, in this episode, not only does Louise give us a taste of what PlanSnap is and how they’re planning to market and scale this new product, she also takes us behind the scenes of the influencer strategy she implemented at ASOS that saw them work with 300+ of the UK’s top fashion influencers — getting them all blogging, tweeting, Instagramming, generally just buzzing about ASOS online!
But before you write this episode off as one for the big business folk, stick with us — the ASOS campaign is completely scalable, so whether you’re looking to work with one influencer or 500, you can scale up or scale down this strategy to suit your needs and STILL get positive results!!
Whether you’re already working with influencers or it’s something that’s been on your marketing plan to-do list for a while, there’s tons of useful, actionable information in this podcast episode — so grab a notepad and pen and get stuck in!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode104
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Daniel Siden from Lightvert, a media technology company developing awesome new outdoor advertising technology that you can only see in your eye — it’s pretty futuristic stuff that we’ll let Daniel explain in more detail (and more eloquently) in the podcast!
But, despite the total mind-blowing, Star Trek-esque nature of Lightvert’s tech (which I’m sure we could dedicate an entire podcast to without even trying as it’s so cool), we actually got Daniel on the show to talk about crowdfunding.
These guys executed a phenomenal crowdfunding campaign with some killer marketing behind it, which, considering they had the extra challenge of having to explain their concept and sell this brand new idea to people, is a whole new level of impressive!
Daniel shares some great insights with us about the whole process and about the importance of social proof — how you build up credibility behind a new idea and how to build your tribe, so that when your crowdfunding campaign goes live, you’ve got a good response guaranteed.
This one’s a real cracker for anyone that’s trying to raise seed funding for a new idea or looking at other ways to raise capital for their business outside of the traditional ‘get investors’ route.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode103
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome one of our hardcore fans, Hemmel Amrania, who’s been listening to us right from episode one!
But Hemmel is no ordinary fan, after listening to our content and attending one of our online SEO courses, he decided to set-up his own business in his spare time which he very quickly grew, making £4K profit PER DAY operating solely from his bedroom!
His secret… he went to the dark side with Google Adwords — we’re talking full-on, master of the dark arts, he-who-must-not-be-named, black hat Adwords magic here guys (which is something we absolutely DO NOT recommend you use on your own campaigns, but is, nevertheless, a story we couldn’t resist hearing more about!)
So, in this episode, Tim and Hemmel discuss exactly what he did and how he got his Adwords campaign converting so well on what were essentially banned products!
The guys highlight the white hat takeaways from Hemmel’s campaign that saw him achieve a 30% conversion rate, with an average ROI of 1000%, and share the processes he adopted to maximise his campaign’s efficiency and supercharge those conversions!
It’s really a fascinating story from a very switched on guy — Enjoy!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode102
NOTE: We apologise for Madhav’s sound quality in this episode - we’ve done our best to clean it up but you may need to listen a little harder than usual on this one - but it's totally worth it, we promise!
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of content marketing at Hubstaff, Madhav Bhandari.
For those that don’t know, Hubstaff is an online time-tracking software with screenshot integration which runs on your desktop or as a mobile app. Once the time is tracked you can invoice clients, pay employees and see in-depth reporting, which is super useful for businesses with remote teams like ours!
We actually started using Hubstaff at Exposure Ninja back when they first burst onto the scene around 2013 and we’ve watched them grow before our very eyes. Now, they have over 8,000 remote teams using Hubstaff daily and in the last three years they’ve gone from $220K to $4M in annual revenue, so we’ve brought Madhav on the show to find out exactly how they did it.
From their SEO strategy to their Content Marketing approach, in this episode, we get right to the nitty-gritty of what Hubstaff have been doing to supercharge their ranking and convert so many organic visitors into free-trial sign-ups and eventually paying customers.
Enjoy the show and don’t forget to let us know what you think - tweet us @ExposureNinja or drop us a line on our Facebook Page.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode101
We made it to 100 episodes!
Firstly, we want to say a huge ninja thank you to everyone that’s helped us to reach this mega milestone, from the guests we’ve had on over the last 18 months who’ve shared their stories and knowledge, to all of our loyal listeners, thank you for being with us and long may it continue!
To celebrate our 100th episode we decided to do something a little different… There are roughly 60 dedicated ninjas that work at Exposure Ninja, all of which have incredible knowledge in their respective fields.
All of the results that you see at Exposure Ninja, whether that’s something you’ve seen on a webinar, examples that we highlight on the podcast or the case studies that we share in our masterclasses at live shows and on the website, all of this stuff is created, tested and executed by our dojo of extraordinary ninjas. So, for our 100th Episode Special, it’s time for them to take to the mic and show us what they’ve got!
Pads and pens at the ready…
Set…
RELEASE THE NINJAS!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode100
“All it takes is faith and trust, but the thing that’s a positive must, is a little bit of (Disney marketing magic) pixie dust!”
Boy, are we excited for this week’s instalment of the Exposure Ninja Podcast as we welcome a living legend, Lee Cockerell, the former Executive Vice President of Walt Disney World Operations.
In this episode, Lee and Tim discuss the marketing processes that Disney used while Lee was in charge and reveal just how they managed to drive so many people to their resorts, including a look at the inner workings of their TV advertising funnel.
But mainly, in a slight change to our usual focus on digital marketing, we talk to Lee about Leadership. While Lee was at Disney, he brought about a whole new world of leadership that propelled Disney World from being good to great (or rather great to greater), when he designed and implemented the Disney Great Leader Strategies to a cast of 40,000 people!
So, if you want to build a snowman successful business and take your marketing to infinity and beyond, buckle up and grab a pen because this episode is the go-to guide on how to Disneyfy your marketing plan and implement a leadership strategy amongst your team that is Supercalifragilisticexpialidocious!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode99
"Get featured on the world’s largest websites and turbocharge your rankings for FREE" - sounds too good to be true right…. But it’s not only 100% possible, it’s what we do for our clients. Every. Single. Day.
It’s also why our book How To Get To The Top Of Google is the No.1 Bestselling Digital Marketing title EVER and has helped tens of thousands of business owners and marketing managers get to grips with SEO (search engine optimisation).
In this very special episode of the Exposure Ninja Digital Marketing Podcast, Tim gives you an exclusive first listen to a whole chapter from the 2018 audiobook. He shares step-by-step instructions on how to get your business featured on some of the world’s most popular websites and reveals some of the digital marketing hacks that our content marketing ninjas have used to get our clients featured on the BBC, Forbes, Entrepreneur and The Guardian.
In the updated version of our bestselling book, we’re sharing everything that we’ve learnt from the past 13 years of getting websites to the top of Google and for the next week, you can have it all for just 99p!
Head over to Amazon right now and download the 2018 version of How To Get To The Top Of Google: The Plain English Guide To SEO. It’s jam-packed with priceless digital marketing information, plus FREE bonuses worth over £400 (including our expert SEO review, access to further video training, and rank tracking software), all of which is yours for less than £1.00 for ONE WEEK ONLY!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode98
Running online contests are a great way to generate some serious visibility for your brand.
Hosting a prize draw or competition on your blog or social channel is a cheap and effective way to increase website traffic, grow your email list, supercharge your social followers and boost brand awareness, but there are a few things to consider before you dive in!
On this week’s episode of the Exposure Ninja Digital Marketing Podcast, we welcome Di Coke, ex pro-comper and certified Queen of Online Competitions! She sets out exactly what it takes to run a super-effective online competition; from the basics of choosing an appropriate prize for your target audience to the often overlooked, yet vital, process of writing a set of thorough terms and conditions.
Di also sheds some light on the somewhat contentious topic of ‘tag and share to enter’ social competitions, explaining why brands should avoid this tactic (especially on Facebook!) and what to do instead!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode97
Webinars. Online seminars, usually streamed live online, that you can tune into from anywhere in the world. They can be used to share expert knowledge, teach others how to do a particular task or solve a problem, but most importantly, webinars can be used as a great lead generation tool.
In this episode, Tim is joined by his namesake, Tim Paige who has run over 1,200 webinars in the last four years! The guys don’t hang around in this one folks, diving straight into the nitty-gritty of successful webinars; exploring what sort of businesses can and should run them, discussing how to go about selecting a topic, and revealing what sort of conversion rate you can expect from a well planned and executed webinar.
Tim also shares with us the details of some of his most successful, high-converting webinars and advises us on how to hit that sweet-split between teaching and pitching without coming across like a complete ‘salesy douche’!
So, without further ado, let the Tim party begin!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode96
If you’re a small business competing in a crowded market you need to do something to cut through the noise and make yourself stand out from your competitors.
Sounds simple right, but those of you competing in a popular niche will know that EVERYONE is trying to cut through the noise, and finding that unique USP isn’t always as easy as many marketers make it out to be!
Luckily, this week’s podcast guest is a promotion BEAST working in the extremely crowded and competitive market of online printing. Adrian Salamunovic runs CanvasPop, an online store which specialises in printing photos on canvas, and has been featured in The New York Times, CNN and Good Morning America and has worked with huge brands like Microsoft, Bēhance and fotor.
Adrian has some serious PR mojo, garnering huge success using promotional partnerships (partnering with other businesses to provide ‘quid pro quo’ promotion) that have skyrocketed CanvasPop’s visibility both online and offline.
So, if you’re looking to think big for your business and have an open mind about marketing partnerships then grab a cuppa and a biscuit (or three) ‘cus this episode is jam-packed with ideas and techniques to help you grow your business, no matter how competitive the niche!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode95
Hands up who’s down with the kids and uses Snapchat? Ok, keep your hand up if you’ve ever used Snapchat for your business? No, us neither…
Nowadays, simply selling to your audience on social media is boring and won’t garner the kind of engagement that you want and need to succeed. You need to entertain your audience in order to get them engaged enough to care about you and your message. Enter Snapchat...
In this episode, we welcome Miri Qylafi from Snapchat marketing agency, Fanbytes. Miri is a bonafide Snapchat guru, having run hundreds of really cool campaigns for huge global brands, as well as smaller more niche businesses.
Snapchat offers a platform for a new style of playful engagement that the folks at Fanbytes have fittingly dubbed ADVERTAINMENT. Snapchat is an entirely different beast to the other popular Social Media platforms and to really succeed there, you can’t use the same tactics that you have used on Facebook and Instagram. It’s a platform where people go to have fun, play, not take their online presence too seriously, and be themselves.
The personal, raw, authentic feel of Snapchat undoubtedly requires different strategies to engage with your audience, but it also offers a unique opportunity to capture your customers' attention and generate authentic and meaningful engagements.
So, whether you’re looking to add Snapchap into your marketing strategy, or if you’re simply looking for ways to be more playful with your existing marketing campaign, this podcast will give you some fantastic tips and ideas to not only engage with Generation Z but win them over completely!
Download Miri’s FREE Snapchat guide here: Snapchat Hacks Every Marketer Should Know
For show notes, head to https://exposureninja.com/episode94. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
This week on the Exposure Ninja Digital Marketing Podcast we're super excited to welcome the founder of the journalist enquiry service, Help a Reporter Out (HARO), and current CEO of ShankMinds and The Geek Factory Inc., Peter Shankman.
Peter started his career in PR and after building up a considerable contact list (and a reputation in the industry for being the go-to guy for a connection) he launched HARO in 2008. The platform single-handedly revolutionised the way journalists and sources found each other online, paving the way for other outreach platforms and software that so many of us use and rely on today - Gorkana and Response Source to name but a few.
More recently Peter has focused some of his never-ending energy on the importance of customer service; during this episode he offers some stellar advice about how to cut through the noise and really listen and engage with your audience, enabling you to provide the best possible experience for your customers.
We also delve into Peter’s ADHD, which he claims is the source of his unusually high energy levels and extreme productivity. We discuss some of the concepts from his new book, Faster Than Normal, which he hopes will provide insight and helpful hacks for anyone who wants to harness a ‘faster than normal’ brain to be less distracted and more productive!
For show notes, head to https://exposureninja.com/episode93. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
Are you one of those business owners feeling super frustrated with Social Media and thinking it’s a complete waste of time?
For many businesses, their choice of marketing activity is about what makes them the most money, fast, with Social Media often perceived as a ‘softer’ or ‘longer term’ strategy than something like PPC. But if used correctly, Social Media can be a fantastic platform to engage with your target audience and catapult your sales into the stratosphere!
This week on the Exposure Ninja Digital Marketing Podcast, Tim meets Social Media Guru, Jessica Gioglio who is best known for transforming Dunkin’ Donuts’ Social Media from rocky beginnings to one of the most often-cited examples of a brand doing social right. In this episode, Jessica shares how businesses of any size can use social media more effectively, particularly through storytelling.
With a broad background working with big companies like Dunkin’ and Tripadvisor to smaller, more niche SMEs, Jessica is well placed to give us the lowdown on how to be successful on social, with some fantastic nuggets of wisdom and advice about what you can do right now to skyrocket your social engagement with the people that matter, your customers!
For show notes, head to https://exposureninja.com/episode92. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
Subscription boxes are a very popular marketing model at the moment. There’s likely a subscription box for absolutely anything you can think of. Dog food? Beauty products? Dive bar shirts? Chakra-aligning hippie paraphernalia? Yep, there’s a subscription box for all of that.
This week on the Exposure Ninja Digital Marketing Podcast, Tim meets with Michael Salguero, CEO and Founder of ButcherBox. Mike had one of those rare niche ideas that did not have a subscription box already, and ButcherBox was created. As its name suggests, ButcherBox is a curated selection of monthly mail-delivery grass-fed meat boxes. Borne out of Mike’s own experience buying and sharing whole grass-fed cows with friends and discovering the health advantages of naturally-raised meat, he also discovered that only 1% of the total beef consumed in the United States was 100% grass-fed.
Following that was an immensely successful Kickstarter that raised 75K within three days, and 215K by the end of their campaign (the initial target was 25K). Along the way, a famous paleo author tweeted about the campaign, which in turn brought even more backers and subscribers. From there, ButcherBox leveraged the power of influencer marketing in ways that may surprise you!
Two years on, ButcherBox can pride themselves of having such wide brand recognition as being first in the grass-fed category in Google searches, and even being bigger than the category itself.
Tune in this week to hear more about ButcherBox’s inspiring subscription box model and influencer marketing story. Don’t forget to check out ButcherBox.com and use MIKE30 for $30 off and free bacon!
For show notes, head to https://exposureninja.com/episode91. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
Direct-response television marketing, also known as infomercials, are extremely popular in the US. This is a medium where the audience has a remote control in one hand, ready to click away at the first sign of being bored. Anyone who makes money in this environment where it cost tens of thousands of dollars to just run a test is worth listening to.
On this episode of the Exposure Ninja Digital Marketing Podcast, Tim talks with Michael Alden, one of America’s most successful and recognised infomercial hosts. Michael has overseen hundreds of infomercials in a range of markets and has a wonderful insight on the elements of the most successful infomercial campaigns. Infomercials are often selling something that the audience didn’t know they wanted or needed — and Michael is a master at convincing them of both.
Did you know that Barack Obama ran three one-hour infomercials on him, his campaign and his vision, with a donation call to action at the end? Michael believes that this contributed to getting him elected, and this goes to show the power of infomercials! Brand building, testimonials and social proof are all part of the mix, but there is so much more you can learn in this week’s episode.
Make sure you don’t change the channel on this one to learn the powerful psychology behind direct response marketing and get tangible examples on how you too can leverage Michael’s advice to build your own brand, while generating more sales.
For show notes, head to https://exposureninja.com/episode90. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
Imagine launching a company with a single tweet. No investment. No inventory. Then, imagine seeing it take off and go viral within a day, and making over $700K in sales in the first year. Sounds like a dream that’s too good to be true?
This week on the Exposure Ninja Digital Marketing Podcast, we meet with the founder of Picture This Clothing, Jaimee Newberry, who tells us how she and her team of skilled designers did exactly that.
The inception of Picture This Clothing is quite humble: “One Winter break not long ago, I made a dress for my daughter Zia, based off of a drawing she had done. She loved this dress and it has since been a big hit with everyone that’s seen it.” Leading with her product design and development background, Jaimee teamed up with two more designers to found the company, and the rest is successful history. Within hours from her original tweet, Picture This Clothing was featured on TechCrunch, within days on ProductHunt, Disney’s Babble.com, Bored Panda, Insider, Huffington Post and more. Jaimee credits their success primarily to great design.
Indeed, design is a lot more than “making it pretty” — it’s also how people interact with and understand the product. Getting our heads around these aspects allows us to truly know why somebody wants a product. Some key aspects that led Picture This Clothing to instant success are the simplicity and clarity of its website, as well as the great synergy the partners created amongst themselves.
Ready to be inspired by Jaimee’s story to kickstart your own amazing zero-investment project? Listen on for more tips and tricks!
For show notes, head to https://exposureninja.com/episode89. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
As an eCommerce owner, wouldn’t it be a dream if the retailers that stock your product paid to advertise your it, rather than you having to pay to advertise them?
This week on the Exposure Ninja Digital Marketing Podcast, we’re talking with Solillas founder Jonnie Matthew. A former winner of the Best New Business award at the Drapers Footwear Awards, Solillas, a Menorcan sandal company, has managed something that few original independent fashion brands ever do, but many want to: get stocked widely in high street retailers, from Urban Outfitters to Topshop, Office, Selfridges and House of Fraser and even in the US.
Jonnie dropped by to discuss how he’s taken his company’s brand from selling a few pairs at markets to getting it to where it is now.
If you are an eCommerce owner or about to launch a fashion brand and dream to see your product on the high street, then this podcast episode is for you!
For show notes, head to https://exposureninja.com/episode88. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
On 25th May 2018, something called GDPR will take effect in the marketing world. This will affect us all. GDPR stands for General Data Protection Regulation and is a goal by the EU commission to stop all non-consensual tracking of consumers within the EU.
In this episode of the Exposure Ninja Digital Marketing Podcast, we meet Samuel Scott, a former journalist , newspaper editor, director of marketing and self-proclaimed marketing and technology contrarian who uses his experience to help the industries.
Starting May 2018, consumers will have to give their opt-in consent and can request from companies that they erase all of their data at any given time. As per these new regulations, any company that is found to have had their consumers’ personal data breached is legally bound to publicly admit to it in a timely manner, rather than four or five years after the fact, such as it is often the case now. Any illegal harvesting of consumers’ data or company found to not be in compliance with the GDPR is subjected to fines of several million Euros per violation.
As you can imagine, the GDPR is going to greatly disrupt Adtech and Martech, because every single company that touches any person’s data at any point during the marketing “food chain” will have to get that person’s consent via an opt-in form. Any data acquired before May 2018 will also be illegal and all companies will have to start fresh.
So who exactly does the GDPR apply to? And what does Brexit mean for GDPR? Does it apply to companies outside of the EU? And what do you, as a business, need to do before GDPR takes effect? Listen to our podcast to find out!
For show notes, head to https://exposureninja.com/episode87. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
Ever thought of crowdfunding your business idea? You are not alone! Crowdfunding has skyrocketed and the competition has intensified. It’s increasingly difficult to exceed (or even meet) your crowdfunding goals. Setting up a crowdfunding campaign is easy, but do you know how to meet (or even double) your target?
This week on the Exposure Ninja Digital Marketing Podcast, we discuss crowdfunding with the founder of Borrow a Boat, Matt Ovenden. Dubbed as the Airbnb of boats, the peer-to-peer site launched in November 2016 to help boat owners rent out their boat while they are not in use. Their phenomenal Crowdcube campaign reached 50% of its target within hours of launching and exceeded their target by over £200,000. They raised well over £450,000 by the end of the campaign.
Did you know that successfully-funded campaigns all have a few things in common? For a start, successful campaigns start way before they launch… as you’ll find out if you listen in. Getting ready to crowdfund your big idea? Keep listening to find out how to maximize your chances of succeeding.
For show notes, head to https://exposureninja.com/episode86. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.
Information is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your competitor, if you so choose to address a societal issue as part of your business model.
In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with William Adoasi, Founder of Vitae London, a watch brand with a cause. Vitae’s simple goal is combining classic and beautiful design with social justice. For every watch purchased, Vitae London provides a child in South Africa — who has been orphaned or lives in poverty — with the resources they need to access education.
William’s incredible journey has led him to be on Richard Branson and Emeli Sandé’s radar and have them endorse his watches, making this one of the most heart-warming and greatest influencer marketing campaigns we’ve heard of in a while.
Ready to kick-start your own influencer marketing campaign whilst endorsing a cause that is dear to your heart? Keep listening for some key advice on identifying the right influencers and celebrities that will match your niche, knowing how and when to reach out to them, finding the right balance between products, cause and lifestyle, making the best out of your crowdfunding campaign, and utilising your cause as a unique selling point.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode85
Online quizzes are just starting to catch on in the digital marketing world. A quiz is a very personal experience and, not so surprisingly, everyone loves taking them. But the key to making them work as a marketing tool is understanding who the quiz-taker actually is. Crafting the content to be relevant to the specific audience you are reaching out to is key and, more specifically, writing to a single individual — your very own avatar — rather than an audience as a group.
In this episode of the Exposure Ninja Digital Marketing Podcast, we meet with Josh Haynam, Founder of Interact: a platform for creating quizzes. Want to gain more exposure for your brand as well as build up your mailing list? Quizzes work well for any type of business and they might be just what you’re looking for.
There are certainly some best practices to follow when creating a quiz. The reasons why people like to take quizzes is because:
1) They love finding out about themselves
2) They like talking about themselves
If you are writing a quiz in order to get people into your marketing funnel, it’s not going to be fun for the audience and it’s going to fail. Start with letting the audience express themselves and then work that back into how this actually plays into your marketing funnel, rather than the other way around. Build something for your audience and assume that nobody cares about your company.
But how you can you drive traffic to your quiz? And what can you do to increase the chances of people sharing their quiz results on social media? Also, what comes next after people have taken the quiz? Keep listening to find out!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode84
Many marketing companies will talk about the ‘brand awareness’ of a campaign. This is often a nebulous concept and one that is difficult to quantify. We here at Exposure Ninja are not huge advocates of brand awareness as a marketing goal, and we want to talk about this. Is brand awareness ever a useful goal? Why is it so often not?
In this episode of the Exposure Ninja Digital Marketing Podcast, Tim and Lozz are nailing down how this kind of marketing works, what the common pitfalls are and what the benefits might be.
Brand Awareness Vs Direct Response Advertising Campaigns
Brand awareness is exactly what it says on the label: a campaign aimed at raising awareness about a product or company. Its goal is rather fuzzy; it often comes in the form of ads that don’t encourage the user to buy a product. It may not even have a call to action. A good example of this would be Coca Cola’s advertising campaigns. We think of brand awareness generally as a poor use of advertising budget. You can’t track effectiveness or ROI of the campaign at all.
Direct response advertising campaigns, on the other hand, focuses on encouraging the audience who sees the ad to take some specific action — making a purchase being the obvious example. It will contain a call to action that is trackable and measurable, such as a form to fill. As you can already see, the benefits of direct response marketing are pretty obvious.
But what is the core benefit of brand awareness? Would it be possible to tweak a brand awareness campaign ever so slightly that it becomes trackable? Keep listening to find out!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode83
This week on the Exposure Ninja Digital Marketing Podcast, our very own Lozz Newton is back by popular demand to discuss the biggest updates to the Facebook ads platform that you need to be aware of as marketers. Beware that it’s not all sunshine and roses, but let’s start with the good news!
Facebook Analytics
If you’ve used Google Analytics, you’ll be familiar with the kind of information that you can get from it. Well, guess what? You can now access similar information on Facebook Analytics. Not only that, but there are few extra features that you will not find in Google Analytics. Notably, Facebook’s system will incorporate data from across your website if you have your Facebook Pixel installed. You’ll be able to follow the user’s journey from the Facebook page to your website, and how specifically they have interacted with your brand. This is huge if your primary focus is Facebook ads and not Google ads. It could mean less tracking codes to worry about, fewer programs and stats to have to check, and a more integrated overview of your pipeline for Facebook ads.
Chatbots
One thing we’ve been excited about and have been experimenting with are chatbots. Chatbots are a serious new way to guide the conversation and can be used to personalise the experience for each user.
Some of the things you can do include asking customers questions in order to guide them to the right products or services, and setting up broadcast options if somebody is already engaged with you the same way as email marketing. Chatbots are also great news to save a lot of time answering the same questions over and over and, as a nice added bonus, you can now get a 100% response rate on your Facebook page!
The Bad News
Facebook has been trying out some tests to the news feeds in a few countries, in which any organic, non-promoted content would not show on the main news feed unless the business page pays for it. Currently, Facebook says they have no plans to roll out the test globally. However, this wouldn’t be the first time that they have introduced something like this. They have also reduced the visibility of business page content several times in the past. So, if this does get rolled out, then it could be very bad news for small businesses that rely on this kind of visibility for traffic.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode82
Becoming a published author on big sites such as Forbes, Inc and Business Insider is a sure way to create credibility for your personal brand and make yourself into a thought leader in your industry. As this week’s guest puts it, “the root of ‘authority’ is author and nothing will do more for your business”. If you wonder how one can go about making their way to these top publications, then this podcast is for you.
In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with Kevin Kruse, Founder and CEO of LeadX, an online learning platform that provides free leadership training. Kevin is a NY Times bestselling author and keynote speaker and has written hundreds of articles and nine books in the past 15 years. Today, he shares with us his magic formula to becoming an author and building brand authority.
It’s important to understand that being published on Forbes or Inc is not for backlinks - in fact, it’s not possible to get links in some bigger publications. What it will give you, however, is incredible brand awareness and credibility, and ultimately generate leads such as speaking gigs.
The formula is pretty simple: start small to earn your chops on your own website, then slowly make your way to publications such as Medium and Huffington Post. From there, move on to the bigger publications, paying close attention to what the most-read articles are on each site, and surfing on that same wave to optimise visibility.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode81
Studies show that 79% of consumers trust online reviews as much as a personal recommendation from a friend or family member. That’s almost 8 out of 10 people! Needless to say, online reviews are powerful persuaders working in your favour when you position yourself online.
In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim meets Doren Aldana, founder of several highly acclaimed training programs, such as the Mortgage Superstar Coaching Program, Autopilot Referral Systems, Meetings with Mortgage Masters, and the FastTrak Coaching Program, so you too can learn how to build your business at the speed of trust.
If you want to inject persuasive power into your marketing, you should reinforce everything you are doing with the power of reviews. But where do you drive people to leave reviews? How can you make sure you’re maximising positive reviews? And how do you use those reviews as marketing tools?
Keep listening for Doren’s top tips and don’t forget to download his free guide to learn the insider secrets for turning clients into raving fans!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode80
Email marketing is so much more than having a “sign up for the newsletter” opt-in at the bottom of your website. It is a powerful tool to optimise deliverability and subscriber engagement, as well as a serious revenue-driver. In this episode, Head Ninja Tim meets Email Marketing platform AWeber’s CMO Erik Harbison to discuss the most effective ways to use email marketing, whether it’s automation or segmentation of customers to guide them into your sales funnel effectively.
One of Erik’s top tips is to use email to build a valuable relationship from day one with your non-customers. Successful businesses are embracing emails as the hub of their customer relationship strategy by constantly thinking of ways to provide value. This includes using the email database as a way to collect and drive prospects or customers and segmenting and leveraging their database, rather than broadly reaching out to the clients.
Being relevant, consistent and making sure the customer has a meaningful experience is key to a successful email marketing strategy. Pick up some tips from Harbison on how his company has utilised this to great effect, and you’ll be much closer to turning your email marketing efforts into a well-oiled, profitable machine.
Make sure to follow Erik on Twitter. Oh, and check out these handy offerings from AWeber:
AWeber's Free 6-day email course & 45+ content templates
For any marketer that is 'stuck' figuring out what to write in their emails
AWeber's Email Deliverability Checklist
For any marketer looking to understand how to get their emails into inboxes
AWeber's List Growth Blueprint Course
An accelerated video course that provides direction on how to launch a targeted lead magnet
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode79
Loyalty programs are an important part of managing the relationship between your marketing and your customers in several industries. They provide customers with incentives such as points or rewards, playing a huge role in customer retention and the value you can offer to consumers.
In this episode, Head Ninja Tim interviews Edward Nevraumont, Chief Marketing & Revenue Officer at General Assembly. Hear how Edward, after creating Expedia Rewards, the Expedia VIP program, led the five-year turnaround of A Place For Mom, the leading senior housing referral service. Learn from high-profile, extremely successful case studies on how loyalty programs should be created, tailored and incentivised to delight your customers and become a serious profit driver for your business.
Don’t forget to check out General Assembly and Marketing is Easy.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode78
Many businesses make the mistake of targeting their marketing efforts to a broad audience. It’s easy to see why; you want to introduce as many potential customers as you can to your brand. But, when reaching out to eager consumers, you should really aim to reach out to one single individual: your target person, or ‘avatar’. Failing to clearly identify an avatar will result in diffused information and, ultimately, plenty of wasted money. You will speak to no-one, because you are trying to talk to everyone.
In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to business coach and best-selling author Shweta Jhajharia, who tells us which key questions businesses must ask themselves in order to create and market to their ideal customer avatar.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode77
Whether you’re the owner of a growing e-commerce site or have recently redesigned or launched a site with a new URL, staying on top of your pages and avoiding “404’s” can be tricky. Having “404 page not found” errors on your site can have a negative impact on your SEO, so it’s important to understand how redirects work.
Redirection is the process of forwarding one URL to a different URL, if for example the first URL has been moved or no longer exists.
In this episode, we meet with Exposure Ninja’s own SEO Ninja David Bain to discuss website maintenance and tips to ensure 404 pages are taken care of.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode76
Mastermind groups are a great way to get access to some of the smartest and most switched on marketers in the World and in this episode Tim interviews Nate Lind, who runs advertising mastermind Adsum.
Hear how Nate marketed and built Adsum, the impact that it’s had on his various businesses, and how it morphed into his very own ‘anti-trade show trade show’.
For show notes head to www.exposureninja.com/episode75
If you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to sell physical products too.
You’ll hear how to turn your audience into a tribe, and how to choose the products that will generate the best ROI when used as lead magnets. You’ll also learn how you can be taking advantage of subscriptions/memberships, even if you previously thought that your business might not be best suited to a subscription model.
For show notes, head to www.exposureninja.com/episode74
To download Trey’s top performing funnel, go to www.mronit.com/tim
A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful.
Perhaps it’s a little too brutally honest to be talked about that often, but it’s important to remember what you’re striving to achieve with your online marketing. That’s why when you see a business soaring to success and making some major profit with the help of marketing strategies, it’s time to sit up and take notice. We found one such success story and just had to get the inside scoop.
We’re talking to Luke Hughes of Origym in this episode of the Exposure Ninja Digital Marketing Podcast. Luke’s the Managing Director of this personal training business which has stormed through the field to become a market leader, less than two years into its existence. The business aims to undercut the plethora of premium-rate personal trainer brands around today, whilst maintaining the quality expected from customers. It’s been a huge success already, turning over seven figures in the first full year with a six-figure net profit.
Luke’s been pretty hands-on with Origym’s marketing strategies, teaching himself the ways of SEO in very little time. That makes it even more outrageous that the Origym website’s Domain Authority is already at 44 – a number most multi-year businesses dream of reaching. Luke talks us through what he and his team have been doing marketing-wise to pull off these tremendous numbers. Plans for Google ads and Facebook ads are discussed, as well as some mean link acquisition strategies to get that DA soaring and put the company on some major publications.
Hughes uses his sales background to never lose sight of that goal of making a profit, but it’s combining that with a more personal, transparent approach that has given Origym the edge over their competitors. So, from a fresh view on digital marketing, to an ethos and branding that makes a genuine difference, there is plenty of success-backed insights here to learn from.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode73
Once unattainable or a luxury in most industries, apps are pretty much commonplace in today’s online world. Every major brand and company you can think of will have its own app. Sooner rather than later, we’ll reach the point where if your business does not have some sort of app, you’ll be behind the curve.
But, just like all other avenues of your business, an app needs to be presented and promoted well to succeed. A poor-quality app that’s difficult to navigate or isn’t functional will flop, potentially creating a negative perception around your entire business. Promotion, meanwhile, is even trickier, with a very limited amount of avenues through which to generate awareness – let alone interest – around a fresh app.
We’re chatting once again to Moran Pober in this digital marketing podcast episode, who has plenty of experience when it comes to owning a successful app. Moran founded iTips: an app that has featured in the top 100 in the app stores of some of the biggest markets on the globe, including the UK, the US and Canada. He talks us through the decision of acquiring and investing in the app, spotting a hole in the market and an opportunity to dominate it – just like all great business strategies. And the best part for Moran is: all of the technical work was carried out by a well-crafted team of app experts.
The development and promotion of the app carried out by this team was vital, making use of new iOS updates to meet its new criteria for content within the Apple app store. Well-targeted paid traffic was utilised, whilst some agile work on landing pages, featured screenshots and icon changes also played their part. If you’re looking for ways to improve conversions and user experience on your app, or are still looking to launch an app, there are some mega-useful tips in this episode for you.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode72
At a glance, the journey of a business towards success can seem like a pretty set-in-stone path, regardless of your industry. Build a client base, sell more and more products, increase your hires and expand the company – that’s the framework you’ll often find in a business, but that doesn’t mean it should be the one that you follow.
Instead of battling against competitors using that standard process, what if you could acquire those competitors – or other business that possess synergy with yours – and expand that way? Sure, it’s bound to be quite an expense during your company’s formative years. But, if you pick the right businesses and negotiate well, it’s an investment that could give you some serious pulling power.
In this episode of the Exposure Ninja Digital Marketing Podcast, we talk to Moran Pober: the founder of ABD Assets. ABD is independent firm that specialises in business transactions, working with companies with huge upsides and assisting them with their goals. There’s no better person than Moran, then, to chat to about how acquiring relevant companies can be a route to success.
Moran gives us a further understanding of acquisitions can allow you to advance in a number of ways, such as speeding up the progress and quality of your products or services – or even create brand new ones altogether. He gives us some tips on identifying the companies that could benefit yours if acquired, how to ensure equity in your deal, and how integrate your new acquisition swiftly, smoothly and effectively.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode71
From handing out flyers in a local park for proof of concept, to a consumer base of thousands of satisfied return users – all in just over 24 months. Sounds like the sort of business success story you’d want to learn more about, right?
Mark Hughes is the co-founder of the Tutora and our latest guest on the Exposure Ninja Digital Marketing Podcast. Hughes has played an integral role (alongside fellow co-founder Scott Woodley) in Tutora defying the odds and flourishing as a business, less than three years since its inception. Not only that, but Mark and the team have achieved this in a relatively crowded market, populated by established names with considerable financial backing.
This success was achieved via a somewhat untraditional form of investment, too: crowdfunding. And all this has been carried out with a ‘chicken and egg’ business model, which many have tried and failed to, shall we say, crack. The company connects students and tutors in all manner of different contacts – from academic studies to piano lessons. For Tutora to succeed, tutors are required to join up so the students can find what they’re looking for… but the tutors need students on the system to be convinced to join.
It’s a tricky platform to master, but Tutora has nailed it, thanks in no small part to some awesome digital marketing strategies. Mark talks us through the company’s use of PPC, SEO, Facebook remarketing and plenty more to help them dominate their market, as well as a glimpse into what the future holds for this trailblazing business.
From the techniques used, to the mind-set that’s driven the business to incredible heights, there are plenty of actionable tips and theories in this podcast episode to carry over to your own projects and experiences. Enjoy!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode70
With so many tactics, tips, tricks and tools involved in digital marketing, no-one would blame you for losing sight of what it’s all in the name of: generating more leads and making sales. Whatever path you go down on your online marketing journey, every step you take should be in the name of encouraging users to invest in your service, product, company or business.
Perhaps there’s no greater example of this than with calls to action. A small, yet significant and emphasised feature on your web pages, a call to action is a crystallisation of everything you’re trying to achieve with your website and online activity. Whether it’s just a handful of words, a contact form, or a redirection to further down the conversion funnel, your aim with a CTA is to gently guide interested onlookers into becoming fully-fledged customers.
In this podcast episode, our very own Lozz Newton chats to Head Ninja Tim Kitchen about crafting the perfect CTA. Outlining your main goal, avoiding classic conversion blockers and keeping things simple for users are just a few of the key techniques Lozz and Tim explain in-depth.
The quality of your call to action is often the defining factor in the conversion rate of your entire website, so this is our way of helping you ensure those CTAs are doing their vital job well. And the thing is: if you nail this aspect of your website, you can see your leads and sales soar - without having to worry about increasing your website traffic! It's not always about expanding your reach to find more customers; it's often about improving what you already use to make that traffic more efficient. There's no greater example of this than with calls to action.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode69
We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they use online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and use in our own way.
And trust us: there aren’t many more projects right now that are moving along more rapidly than Doctify. Featured in national newspapers and international news outlets like Sky and CNBC, Doctify has digitalised and simplified the process of searching for and booking medical specialists. This young team of doctors and online experts only started up in 2015, but have already emerged as a major player in their market, with some insane SEO statistics boosting online visibility.
Doctify’s CMO, Adam Beainy, has been a large part of that success, and we chat to him in this podcast episode. Adam talks us through the wide-scale tasks he’s been heading at the company to make them an authority online and generate some serious interest. As well as emphasising unique features and utilising automation, we hear all about Doctify’s superb amount of website content that has helped their SEO efforts no end. And it’s not just about the quantity, either; Adam works alongside medical professionals and SEO experts to ensure that each page of the website includes information and features that benefit users and make the Google-bots happy, too.
This is a pretty hardcore digital marketing podcast episode, with a real deep dive into how Doctify has risen so quickly to the top. Just a glance at its website, online activity and stats, though, tells you how effectively Adam and co. have used SEO and more marketing techniques that we all use every day. So settle in, get your geek on and prepare to receive some serious knowledge.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode68
The wonderful world of content marketing may well be an online-focused industry, but that doesn’t mean there isn’t space for some face-to-face interaction.
It’s very clear that events such as these can produce leads, brand exposure and some incredible results. Hosting your own digital marketing event takes it to the next level, with people attending purely to see you and your company in action. You create a more personal connection with those in attendance and can turn fleeting visitors into fully-fledged members and supporters of your brand.
But, for it to be a success, you need bums on seats – and a way to spread the word to interested parties about the event. Sounds like a pretty expensive advertising job, right? Well…
In this podcast episode, we chat to someone who defied this logic. Chris Marr is the founder of Content Marketing Academy, along with its popular annual live event CMA Live. The event brings CMA’s members together, offering them some invaluable advice and insight, along with the chance to exchange tips with fellow members. The true beauty of CMA Live, though, is how Chris has spent barely a penny on advertising the event. No paid ads. No expensive deal with advertising networks. Nada. Yet, Chris has managed to take CMA Live from a gate of 25 or 30 members and friends, to an annual sell-out show of returning supporters, in well under five years.
Chris tells us how content marketing played a significant role in this rapid growth, spreading the word organically through targeted content and consistent outreach. He talks us through how the “Oversubscribe” technique has been used to great effect, creating a sense of scarcity and urgency that has catalysed interest. He also stresses the importance of networking and growing a community of passionate people has helped drive that success.
“Build it and they will come” is an expression that rings true in the case of CMA Live, as they have built an event so beneficial that members want to make their own contribution to the event, as well as implore others to come along and be a part of it. If you’re looking for more cost-effective ways to generate exposure than throwing money at paid ads, listening to our chat with Chris should give you plenty of inspiration.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode67
If you’re an expert in something, there are people out there that will pay for your expertise. No matter the topic, no matter the niche, there is a market for you to work with and use as a source of income.
Perhaps your business has a range of skills and processes that you’ve acquired and refined through practice over the years. Maybe you’re just an ambitious entrepreneur, immersing yourself in knowledge of a particular field so you can pass it on to others. Whatever your situation, it’s worth staying aware of all the knowledge you’ve gathered, so you can try to monetise all the time and effort you spent gaining that insight.
In this episode, we chat to someone who has made use of her incredible depth of knowledge and successfully productised it in many ways. Laura Phillips is a digital marketing coach and success mentor, guiding individuals and businesses alike towards success. Laura has scratched and clawed her way to the top by constantly acquiring new skills and taking on key information with regards to web design and online marketing, switching from “done for you” work to helping others gain the skills they need.
It’s all about understanding what your customers want and need to know in order to achieve their goal. A business might be keen to start email marketing, which you’ve carried out in the past. Maybe a business wants to know the ins and outs of WordPress, which you’ve been using for donkey’s years. More often than not, this knowledge they crave is buried within your company’s processes. All you need to do is identify it, format it and make the customer aware that they can acquire it. Laura takes us through the process of how she has done exactly that in recent years to productise the incredible efforts she has made in recent years.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode66
The importance of copy on your website simply cannot be underestimated.
Like all other aspects of making your business website easily visible and high-converting, spot-on web copy has benefits for both search engines and the web user. Whilst targeted keywords and high word counts lay the groundworks for Google to treat your website pages kindly, it’s how you then present that text that can be the determining factor between a confused, put-off viewer, and an engaged, satisfied customer.
In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to our very own Head of Editorial, Chris Groves. Chris is responsible for editing and proofreading each and every piece of content our Ninjas write for clients – from blog posts and outreach articles, to web copy and metadata. With an array of customers to keep in mind, Chris not only checks for grammatical and SEO accuracy, but also ensures the copy is targeted towards a specific audience and has every chance of keeping people on the page.
Head Ninja Tim and Chris go through the approaches you can take to entertain and engage viewers with text, how poor copy can be a nightmare for bounce rate and conversions, and the importance of correct grammar – but also how grammar must be balanced with an audience’s expectations to succeed.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode65
Heard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you!
Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new approach to link building can be pulled off effectively to benefit your website’s visibility. In essence, the Skyscraper technique begins with identifying a blog post or web page that’s both relevant to your audience and has been linked to by many authoritative websites. The idea is to then see a weakness in the post and write your own, on your business’ website and/or blog. Then, contact the websites that linked to the original post and aim to convince them to link to yours – or, even better, get them to switch their link from the old post to yours!
With links, it’s about quantity as well as quality. To get a high amount of authoritative website linking to content on your website, you need to give them a reason to do so. The Skyscraper technique focuses on this, centring in on a piece of content that websites have already seen fit to link to, and then offering something even better affiliate themselves with.
Paul and Head Ninja Tim take us step-by-step through the entire process of how to successfully pull this strategy off. They look at the traditional marketing techniques it riffs off and how to refine your approach to make it a consistent link builder for your website.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode64
Presentation is something that is more prevalent in online marketing than you might assume. Whether you’re presenting a product, an aspect of your company, or the business as a whole, getting your point across successfully and in the right way is a key factor in successful customer engagement.
Voice coaches know exactly what it takes to inspire people through the spoken word, so in this podcast episode, we chat to one of the best. Andrew Bennett from Toastmasters, a vocal performer and President of Berkley Square Speakers, talks about the importance of conveying trust and clarity of message in your voice. Andrew explains how the likes of mumbling or a monotonous tone can damage your intentions, and encourages us to embrace impromptu speaking, rather than fear it.
Speak in a way that oozes authority and demands respect (while remaining respectful yourself) in the likes of audio interviews and webinars, and your brand will appear authoritative as a result. What’s more, if you’re engaging with your public speaking, that success will bleed over to your writing, opening up new avenues to market your business in a more appealing way.
From product descriptions to blog posts, social media activity to written presentations, filling your writing full of those skills you learned to improve your public speaking can take the perception of your business to the next level. So, enjoy picking up some valuable skills for Andrew, as well as just enjoying his dulcet tones!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode63
Like so many other areas of SEO and content marketing, anchor text is all about relevance to your brand and value to your audience.
When done right, anchor text plays a major role in the online visibility of your website, meaning you risk being behind plenty of competitors if you don’t utilise it. However, going in all guns blazing without knowing your stuff could prove ineffective or even costly for your business, as search engines view your scattergun approach as spammy and hit you with a penalty.
We’re always telling you how awesome our Ninjas are here at Exposure Ninja, but don’t just take our word for it. To break down the rules and importance of anchor text, we couldn’t think of anyone more qualified to chat to than Andy Tuxford – one of our resident SEO experts.
Andy tells us how the days of keyword stuffing and Google-bombing are over thanks to updates and smarter algorithms, creating a more difficult, but fairer platform for all SEO strategies to compete. He outlines the seven types of anchor text you can use, stressing the importance of using each naturally, and gives some easy-to-implement examples of what makes for correct and beneficial anchor text.
With Google’s algorithms constantly improving, it actually makes SEO strategies like anchor text use simpler than you might think. Google is looking to reward content that is useful and relevant to web users, so you should be creating content on your website that does exactly that. Using anchor text within blog posts and web copy that takes users to appropriate pages and helps readers answer questions is of massive importance. In this episode, the Exposure Ninja team tells you how to do exactly that.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode62
Success stories. As an entrepreneur or small business owner looking to carve your own path to prominence, success stories are something you should be paying VERY close attention to.
They’re not unattainable, irrelevant tales, and they’re certainly not just another business bragging about its big numbers and rise to fame and fortune. They’re paths to success that always, without fail, hold some kind of strategy, tip, or piece of information that you can bring into your own approach to guiding your projects.
On this episode of the Exposure Ninja Digital Marketing Podcast, we go under the hood of an awesome modern success story. Co-founder and Chief Brand Officer of voices.com, Stephanie Ciccarelli, was kind enough to chat with us about the rapid progress of her business. Voices.com is a platform for companies and voiceover artists from over 130 countries to find each other and work together on projects.
Stephanie spoke to us just days after a global leader in investment banking, Morgan Stanley, chose to invest in her business. That’s just the latest giant step forward voices.com has taken in recent years, as the brand has quickly grown from just Stephanie and her husband doing their own voiceovers, to a globally recognised brand that over 500,000 voiceover artists and major businesses use to set up projects.
So, what does Stephanie put that success down to? As well as that necessary, heavy dose of determination and business savvy, voices.com has benefitted massively from the use of content marketing strategies. From understanding which marketing channels to focus on, to the importance of regular and targeted blog posts, to the tips which saw the website rocket up the search engine results, Stephanie talks us through the strategies which guided her brand to the top. It’s a shining example of how content marketing can, when utilised correctly, give your business a nitrous boost of energy. So take the relevant tips from this success story and turbocharge your own journey to the top!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode61
Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer.
And who better to learn from than those businesses that absolutely dominate their market? Sure, they may have a budget or online footprint that allows them to do things you can’t right now, but their mentality and approach can always be recycled in a way that works for your brand.
Understanding not just what stands out in a business, but why it stands out and how you are drawn in is the key to breaking down a major player’s marketing platform.
In this podcast episode, we talk with designer, public speaker and entrepreneur extraordinaire Maurice Cherry about the specific efforts of four global companies in their quest for market supremacy. Specifically, we chat about their use of scarcity and unique branding to set themselves apart from the rest and make people desperate to become their customer.
Correct use of scarcity in marketing can streamline sales and boost overall brand perception. By promoting in-demand stock, mind-boggling flash sales and time incentives, your products can seem like the hottest thing going, with people spreading the word and flocking back, desperate not to miss your next big offer.
Unique branding, meanwhile, is taking the voice and tone of your entire brand in an extreme direction to make it memorable – hopefully for the right reasons! Whether it’s zany and off-the-wall, or minimalist and impactful, Tim and Maurice see how the big players succeeded through outside-the-box branding.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode60
The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions.
But as you’ll know by now, the Exposure Ninja team are not your average digital marketers and SEO gurus. As well as tried and tested ideas and strategies, we like to throw a little outside-the-box thinking into the melting pot.
The art of storytelling may be considered a bit of a “fluffy” subject, but if you embrace it and know how do it right, a well-told story can be the launching pad for website views and conversions. It can even work for just a single page, like those all-important landing pages.
In this podcast episode, we chat to Chelsea Scholz of Unbounce about getting those creative juices flowing to enhance your technical knowledge of digital marketing. Chelsea takes us through the process of designing and using a story successfully across your website and marketing.
Every successful brand has an identity, often shaped by their creative decisions; from the colours in their logo, to the style of their video ads, to their choice of language for their website. Whilst data and quantitative info helps maintain their position, it’s these emotive qualities that really draw people in and creates a loyal, high-converting audience. Listen to our chat with the awesome Chelsea Scholz to find out how your landing pages, website and entire digital marketing strategy can use storytelling to take your brand to the next level.
For show notes and to get a FREE review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode59
Understatement alert!!! Accountants aren’t known for their creative marketing. But in this episode, we talk with Diane Gardner who has relabelled herself a ‘tax coach’ in order to position her business completely separately to the crowd.
She shares the process that she went through to find her unique angle, and how it’s enabled her to use content and authority marketing to build a brand around her services that ‘regular’ accountants wouldn’t be able to build.
So whether you’re a service business like Diane’s or not, this episode will get those creative juices flowing so that you can start to think about how your audience sees you, and what key benefits you could draw out and reposition to make your marketing message resonate much louder with your perfect customers.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode58
Podcasting is one of the fastest growing media channels, and you might have wondered how to tap into this relatively new advertising platform to get in front of your target audience, either as a podcast guest, host or show advertiser.
In this episode, Rob Greenlee from podcast platform Spreaker shares his insights on where podcast advertising is at now, and where it’s headed. Rob has been in podcasting since before it was a ‘thing’ and has seen it mushroom in popularity over the last few years. The ways that businesses use it to advertise has also changed, so hear Rob give his recommendations on the advertising methods that are proving most effective, how to find the best shows to advertise with, and what sort of results you should expect.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode57
So many startups treat the pursuit of funding as their primary goal, rather than creating a profitable marketing funnel that allows them to scale. Jessica Mah, CEO of inDinero, has done both and learned the hard way that, when it comes to growth, nothing beats a profitable business with a scalable marketing funnel.
In this episode, she takes us through inDinero’s story from inception to success via some very rocky times. She shares her ‘boom to bust’ experience, the decision to pivot inDinero’s offering, and takes us behind the scenes of their current marketing funnel (Clue: their website’s CTA will surprise you).
If you’re a SaaS business, service company, a startup, you’re seeking funding, or you just want to generate more leads, you’ll find Jessica’s story inspiring and cautionary in equal measure. Enjoy!
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode56
If you’re a small business taking on large competitors, here’s a marketing case study that you’ll find fascinating.
In a market dominated by huge blockbuster novels and multi million dollar promotion budgets, there’s an undercurrent of very successful underground ‘niche’ authors. No surprises there, you might think.
What is a surprise though is how groups of these authors have turned to collaboration to pool their resources, cross promote to each other’s audiences, and create new types of books targeted at hitting bestseller lists.
This episode’s guest is Meg Cowley, successful indie author and generally switched on marketer. She takes us behind the scenes of the indie author movement and reveals a world where Amazon SEO, joint ventures, lead generation, and marketing Facebook groups are as important as the books themselves. There are lessons here for any business competing with large, well-funded rivals, and it’s great to hear how the Internet provides space for specialist niche offerings to build large, rabid followings.
Creativity can be one of the most challenging sales to make, particularly when you are selling your own. There is no shortage of independent writers, musicians, and artists who never get to the stage where they are able to effectively monetise their product, so to hear from someone who has built their business using these strategies just demonstrates how universal these principles really are.
To find out more about the author collaboration project Meg has joined, visit https://www.markedbyfate.com
To check out the Amazon book description generator, visit https://kindlepreneur.com/amazon-book-description-generator/
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode55
Heard of Influencer Marketing but not sure how to get started? Have you looked longingly at those Instagrammers, YouTubers or other social media influencers and wondered how you could get them talking about YOUR business?
In this episode, Tim is joined by one of Exposure Ninja’s influencer marketing experts, Stacey Overton. They discuss how to get started with Influencer Marketing and walk you step-by-step through the process of reaching out to the influencers you need, and capitalising on the visibility that’s generated.
Stacey takes us behind the scenes of an influencer campaign in action and explains what to expect, what to offer and how to get the best results with the minimum time and money invested.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode54
Our guest in this episode has built a network of websites which now totally dominate his market online. Not just on Google search, but on every social channel. If you’re in the market for online drum lessons, you cannot fail to end up on the Drumeo email list, and we bought in Jared Falk to talk about how he’s built the brand using organic and paid traffic.
We discuss how he’s grown the website, changed their content angles and used Youtube and Facebook to flood the market with their content, all from a place of wanting to provide as much value as possible.
It’s fascinating to hear Jared’s story and his approach to building goodwill in his market, so whether you’re selling information products or you want to share your expertise online, this episode will get the juices flowing about how to expand your reach and take more of your competitors’ lunches.
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode53
Perry Marshall is digital marketing royalty and in this episode, we discuss how to apply the 80/20 principle to your digital marketing efforts to multiply the results of your marketing time and energy whilst reducing time spent on low-value work.
You’ll also learn how your customer base would support an additional premium pricing option that can generate significantly more profit than your base products or services, and Perry shares his formula for identifying and pricing this option.
For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode52
Alison May has built Brocante Home on the back of a very clear manifesto. In fact, her manifesto is so clear that she actually released it to her audience as a way to clearly establish the purpose of her site.
In this episode, we dig through Alison’s growth story so far and hear how she’s grown the Brocante Home, courses and membership, all without ever being ‘sales’. She shares how her authenticity and openness has been a powerful tool to unite her audience around the mission and build a level of trust that very few businesses ever achieve.
We’re joined by Exposure Ninja’s very own Nic Tuxford, who as well as being a superstar Digital Marketer is a long time follower of Alison’s. It’s fascinating to hear Nic’s take, as a customer, and to hear how how Alison’s message and approach has resonated so well.
Fascinating insights for any business, whether or not you’re in a similar market, on the importance of authenticity.
For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode51
This episode’s guests are content marketing duo Andrew and Pete. Known for their fun approach (no boring, corporate-speak buzzwords here!) and liberal use of emojis, we discuss how brands can develop their own ‘Content Stamp’ and use it to make every piece they write more engaging and more effective at driving traffic, sales and familiarity.
They also share how they organised and promoted their first ever online conference, attracting some of the biggest names in their industry to speak. Online conferences can be a really nifty way of immediately raising your credibility and authority, and can bring in some very valuable connections. Hearing the guys talk about their mistakes and sharing their top tips will be really useful if this is something that you’re considering.
For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode50
Steph Douglas built eCommerce store Don’t Buy Her Flowers off the back of the success of her ‘warts and all blog’.
In this episode Steph takes us behind the scenes of the store’s growth to explain how she used the popularity of the blog to drive sales in the store, designed the brand, built the social media and email marketing channels, and even used being publicly labelled as a ‘bad parent’ by the Daily Mail to grow her shop’s sales.
For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode49
Our guest this week shows that whatever your story is, you can find a way to use it to grow your business and build a closeness with your audience.
Ryan Stewman has been to prison - not once but twice - and not because he forgot to pay tax. No, his offenses were related to guns and drugs.
But in this episode, you’ll hear how he’s used that background to build authenticity and discover why he’s not afraid to tell people about his past because, when presented in the right way, he knows it builds rapport.
We discuss Ryan’s pretty non-traditional approach to social media and blogging, and you’ll hear from him how he grew the Hardcore Closer page to over 150,000 fans just by running boosted posts on his own blog posts!
For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode48
In the second of the two-episode series, Tim and Todd discuss the process Todd used to build and refine FinancialMentor.com’s content to give it the unbelievable rankings it enjoys against some of the World’s biggest financial companies.
If your website is full of fragmented, unstructured and variable quality posts, the process that Todd takes you through will help to clarify exactly what needs to stay, what needs to go and what needs to be combined and improved.
If you’re not planning a content audit, then sit back and let Todd’s approach to creating really useful guides and in-depth articles influence your own content strategy.
For show notes and a free bespoke plan to increase your website’s traffic, leads, and sales, visit https://exposureninja.com/episode47
Todd Tresidder runs FinancialMentor.com and brings in 200,000 monthly visitors. If you’re sat in front of a computer, put the site’s URL into SEMRush and check out the rankings his site has.
How has he achieved these rankings? By creating a series of calculators and tools for his audience, in addition to writing very long form, in-depth posts to help his visitors address the top questions and problems that they have.
Todd’s emphasis on the quality of his content is incredible. His benchmark for the value of what he shares is making it the most useful resource on the planet for that topic, and Google rewards him with the rankings to match. If someone from Exposure Ninja has ever suggested to you that you make your site truly DESERVE to rank in position 1, this episode gives you the process to go through to do this.
For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode46
Social Media Examiner is considered by many to be the World’s #1 authority on social media, and Erik manages their own social media. In this episode Tim and Erik talk about how to use your social channels to build a community around your business, to increase your reach and build relationships with your followers on a much deeper level than just using it as a broadcast platform.
Erik also takes us behind the scenes of the Social Media Examiner’s Friday videos, as well as giving tips on prioritisation, delegation, and which bits of your social campaign you DEFINITELY want some input on.
For show notes and a free bespoke plan to increase the leads and sales that your website generates, head to https://exposureninja.com/episode45
In this episode, Tim is joined by Kyle Racki of SaaS company Proposify to discuss how they have grown their organic visibility using blogs and content marketing to the stage that they’re picking up 200-300 signups per day, and growing 150% per year.
Kyle takes us through his outreach process, gives us his advice for choosing where you want to be featured online, and how they found the content topic ‘goldmines’ that brought them in the most qualified traffic and leads.
For https://exposureninja.com/episode44show notes go to https://exposureninja.com/episode44
Pascal Culverhouse is the type of guy you pray your competitors aren’t. His company Electric Tobacconist sells e-Cigarettes, which (because it’s tobacco) is a market where paid ads are practically impossible to run. This means that everyone - brands AND retailers - is using SEO as their primary traffic generator. This, combined with the fast growth in the vertical, makes it uber competitive.
Despite this, Electric Tobacconist (with the help of Exposure Ninja) dominate the search results in the UK, in many cases outranking even the e-cigarette brands for their own brand names. Learn how Pascal’s relentless drive, ‘Nightclub SEO’ theory and MONSTER conversion rates have helped him and the ET team grow a business in record time. Oh, and it turns out he’s also pretty handy at cricket. But that’s another show!
For show notes, head over to https://exposureninja.com/episode43
This episode is a must-listen if you sell to people who are passionate about your topic OR you run (or are thinking of running) an online membership. Unless you love horses, you have probably never heard of the Parelli Savvy Club, but what Jerome Love and the team at Parelli have been doing over the years is incredible: they’ve built a hybrid online/offline membership site with tens of thousands of members in 72 countries across the World.
In this episode, hear Jerome take us behind the scenes to explain how the team has built the club, how they maintain such high member retention rates, and the non-traditional Digital Marketing approach that they take… to their Digital Marketing! What’s as important as the marketing piece here is the passion that Jerome has for the message and the cause that Parelli champions and this passion comes through in everything the brand does.
For show notes, go to https://exposureninja.com/episode42
Traditional PR is something that we don’t talk about much on the Exposure Ninja podcast because we are primarily focussed on the Internet and therefore Online PR. But in this episode, Christina Nicholson of Media Maven explains how businesses can tap into the authority and credibility generated by ‘regular’ PR.
We also discuss what TV and media editors are looking for, and the mistakes that many businesses make which mean their pitches get totally ignored so that you can make sure that your pitches are successful.
For show notes, head to https://exposureninja.com/episode41
To download a free copy of Christina’s book, visit http://www.mediamavenandmore.com/exposure/
In this episode, Nic Tuxford and Tim talk with Marie Haynes, Google Penalty expert, about the Fred update, how to avoid and recover from penalties, and the difference between good and bad links. We cover how usage metrics can impact your site’s ranking, why the days of Private Blog Networks are numbered, and how to future-proof your SEO.
This was a fascinating episode and Marie gives some great advice and opinions on things that aren’t often covered by the mainstream SEO media. So enjoy!
For show notes go to https://exposureninja.com/episode40
Today we are joined by Robert Glazer, founder of Acceleration Partners. We wanted to get Robert on to talk about affiliate and performance marketing. Some listeners will have affiliate programs in place, many won’t yet, and some of you will be aware of the whole influencer marketing trend, so Robert is here to explain how businesses can tap into these sources of customers and build out an effective performance marketing strategy,
So whether you’re looking to get your own affiliate or performance marketing program established or you want to work with influencers without having to blindly pay out with no hope of a return, this episode should be super useful. It does get pretty in-depth in places and is one of the more advanced shows we’ve done, so get your teeth stuck in and enjoy!
For show notes go to https://exposureninja.com/episode39
We’ve brought in an accountant. Before you switch off, he’s not one of those! For one he’s a client of ours for the last couple of years, which makes him immediately awesome. But aside from that, as you’ll hear, Russell Smith is very much the owner of the accountancy business rather than the boring account. He also has a fierce appetite for digital marketing.
In this episode, we discuss the numbers that he runs his business by (accountants are always right here… as I’ve learned the hard way). We talk about the benefits of SEO vs PPC and we discuss how Russell shamelessly copied our bestselling book strategy and used it to grow his business. Good for him.
Great fun, great guy and we hope you enjoy the show.
For show notes, go to https://exposureninja.com/podcast38
In this episode, Tim is joined by Jason Hartman. You might not know Jason if you’re in the UK, but Jason has built his name over in the States in real estate, both through his own real estate portfolio and his training company. He’s also a prolific podcaster, and when we say prolific: his company publishes dozens of podcasts and his main one has over 800 episodes, which is pretty freakin’ serious.
What’s fascinating about Jason is how he’s built an empire around his personal brand, how he came up with a personal branding message which resonated so well with his audience, and the marketing tool kit he’s used to work in so many areas. We also get an insight into his podcasting strategy and why he has so many!
Jason is a truly fascinating guy with a great story, so enjoy the show.
For show notes, visit https://exposureninja.com/episode37
In this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. He shares the framework the CoSchedule team uses to create blogs which drive so many customers and email signups and explains the ’10X vs 10%’ mindset that they run every decision through in order to maximise the results they get for every minute spent on marketing and growth. You’ll also discover why it’s their company policy to NEVER correct mistakes in their blog posts!
Nathan thinks really logically and approaches his marketing with such clarity that this episode is perfect for anyone constantly trying to prioritise and weigh up different marketing options and priorities. Single goal focus, 10X vs 10%.
For show notes, visit https://exposureninja.com/episode36
Thought Fiverr was just for spammy backlinks and rubbish templated logos? Then you need this episode, where Tim interviews Kendell Rizzo, a copywriting expert who shares how she has built her business using Fiverr as a lead generation tool.
The process that she went through of niching and then productising her service is extremely instructive, as it demonstrates how to stand out in a crowded market, pick up highly qualified leads, and never have to do a free proposal or compete on price.
If you’re struggling to compete in a crowded and competitive market with a lot of ‘me too’ businesses, Kendell’s story will inspire you to find your competitive difference, and her business is proof that we might all have overlooked Fiverr as a source of new business…
For show notes, head to https://exposureninja.com/episode35
The pace of change online can be frightening, and for businesses who are just starting to feel that they’re getting a grip of the current marketing landscape, it can be intimidating to think about the change that is coming over the next 10 years. But the only constant online is change. Well, change and advertising.
In this episode, we’ll be sharing our predictions for the future of digital marketing. How will it take advantage of advancements in Artificial Intelligence? What about the impact of Virtual Reality? Will ad blockers kill display? How will SEO change as voice search proliferates?
What are your predictions for the future of marketing? Tweet @exposureninja to let us know.
Show notes are at https://exposureninja.com/episode34
Mummy bloggers can provide some of the most profitable and influential visibility for companies they work with, but for many businesses, working with social influencers is a step into the dark unknown.
In this episode, Tim talks with ‘Queen of the Mummy Bloggers’ Vicki from Honest Mum to get a behind-the-scenes look at what it’s like running a mummy blog, what Vicki is looking for in her brand partnerships, and how companies like yours should best approach bloggers and influencers. She’ll talk us through some example campaigns, how to think about sponsorship fees, and what sort of content angles work best.
For show notes, head to https://exposureninja.com/episode33 and to get a free marketing plan to show you how to start working with bloggers and influencers to drive visibility and sales for your company, go to www.exposureninja.com/review
In this episode, I’m joined by one of the World’s best-connected podcast bookers, Jessica Rhodes of Interview Connections. We discuss the different ways that businesses in all industries can use podcasting - both as a guest and as a host - to build credibility, authority, and to drive leads and sales.
Ever wondered about setting up your own podcast? Learn exactly what’s involved, how much time it takes and what the potential upside is. Prefer to be a guest expert? Discover what you need to do to get featured on high-profile podcasts and positioned as an authority.
For show notes, head to https://exposureninja.com/episode32
If your website is getting traffic but it’s not bringing in the sales you’d like, this episode is for you. Tim and Lozz discuss the five ways to increase the performance of your website, even without bringing a single extra visitor.
The guys take you behind the scenes of some high converting websites and walk through the questions that you need to make sure your website answers, how to create profitable credibility instantly, and why you need to treat every single page of your site as a landing page designed to convert leads and sales.
For show notes, head to https://exposureninja.com/episode31
LinkedIn is a high-stakes game: the high CPCs, often smaller audiences and the different ad types require you to have a really clear profile of your target customer, a compelling offer and an attention-grabbing approach.
In this episode, Tim and AJ Wilcox of B2Linked, one of the World’s foremost experts on LinkedIn advertising, walk through an approach that B2B companies can use to navigate this often overlooked platform and not only generate advert clicks, but get their organic LinkedIn posts more viral visibility too.
For show notes, head to https://exposureninja.com/episode30
Competing against well-established competitors can feel daunting, and many assume that companies like these can’t be toppled. In this week’s episode, Tim and Aaron Agius from Louder Online discuss how this is often far from true. You’ll hear how a well-planned content strategy, executed QUICKLY, can give you the upper hand in this battle against the slow-moving monoliths who take 6 months to get approval on a Page Title change.
The guys talk through blogging, link acquisition, content syndication, outreach and using the power of influencers to build your visibility and generate more sales.
For show notes, head to https://exposureninja.com/episode29
Fewer than a third of crowdfunding campaigns successfully hit their target, so what makes the difference between those that get funded and those that don’t?
In this episode, Matt Lo of FitMiBody takes us behind the scenes of his successful crowdfunding campaign, the promotion and marketing behind it, and talks us through the lessons that he’s learned. He also shares his advice for other entrepreneurs embarking on crowdfunding campaigns.
For show notes, head to https://exposureninja.com/episode28
If you’re struggling to get engagement on social media and find yourself posting the same things over and over again to no avail, listen up! In this episode, Head Ninja Tim talks with Shawn Alain of Viral In Nature to discuss how Tweet-ups, live streaming and influencer outreach can dramatically improve the engagement businesses get from social media.
Think live streaming is scary and won’t work for your business? You might be surprised how little preparation you need to do in order for it to be effective.
Head to https://exposureninja.com/episode27 for show notes and to get your free website and digital marketing review.
Want to know exactly what it takes to secure the holy grail ‘position zero’ on Google? Want to know the data behind outranking super high-authority websites, even if your site has low authority? Want to know how to deconstruct your competitor’s SEO and digital marketing campaigns? In this episode, Ninja Tim is joined by Tim Soulo from industry standard SEO tool Ahrefs. Ahrefs has more data than pretty much anyone except Google, and Tim drops some exclusive World first sneak peeks into their latest findings!
For show notes and to request a free review of your website’s SEO, and a plan to help you beat your competitors online, head to https://www.exposureninja.com/episode26
In every market there are some businesses that STAND OUT with a memorable message, and a ton that blend into the general swamp. The ones who stand out tend to take the lion’s share of the business, so in this episode, we’re talking with Pia Silva about how to pick out the things about your business which you can use to carve yourself a memorable brand.
We discuss customer profiling, the use of aggression in branding, pricing, and how small companies can compete (and win) against larger, more established players, all through using the power of branding.
For show notes and to request your free bespoke website and digital marketing plan, head to https://www.exposureninja.com/episode25
Neil is one of the World’s best known online marketers, and has built his brand through blogging. In this week’s episode we investigate the formula he uses to not only make his blog posts attract a lot of social shares, but to bring new business to his various companies. We also discuss his conversion optimisation and SEO work with companies like Amazon and ICanHasCheezburger
For show notes and to get a free bespoke marketing plan to improve the leads and sales your website generates, head to https://exposureninja.com/episode24
In this episode, Tim and Lozz explore how businesses in any market can use email marketing to build relationships with leads and prospects, in a very scalable ‘set and forget’ way. Hear about what happened when the Exposure Ninja email system went into meltdown and tripled, find out what the three types of emails you should be sending, and get the Ninjas’ thoughts on what the perfect email frequency should be.
For show notes head to https://www.exposureninja.com/episode23. To get a free bespoke Digital marketing plan for your business, visit https://www.exposureninja.com/review
Sick of writing blog posts that no one reads? Fed up with getting no shares on your social media posts?
In this episode, Tim chats with Joe Friedlein of Browser Media about how any business - yes, even yours - can come up with interesting stories, creative angles, and the holy grail: content that goes viral. Hear examples from businesses that are far more ‘boring’ than yours, and discover how they took an off-piste approach to come up with viral content ideas that had more impact than they could have possibly hoped, earning them awareness and links on a large scale.
For show notes, head over to https://www.exposureninja.com/episode22
Not using Google Tag Manager (GTM) yet? In this episode, Tim is joined by Phil Byrne to discuss how and why we should all be using Google Tag Manager on our websites to make tracking simple. Plus, get Phil’s top tips for using Twitter ads to snap up traffic following Twitter Hourlies (and how to find local Twitter Hourlies). Finally we discuss LinkedIn’s new sponsored InMail ads, and how you can use them to target specific job roles in companies which would be a good fit for your products or service.
Show notes are online at https://www.exposureninja.com/episode21
Ever wondered how certain social media profiles go ‘super-viral’ and grow exponentially? In this week’s episode, we go behind the scenes of such a campaign with Mitchell Stuart, and pull out the lessons learnt that you can adapt to grow your own social following.
For show notes, head to https://www.exposureninja.com/episode20
This episode is for anyone who has set up an ad campaign, driven some traffic to their website and sat back waiting for sales… and waited… and no sales. Marketing always involves an element of the unknown, and campaigns zero even for experienced marketers from time to time. So what’s the process you need to go through to identify where the blockage lies?
We’ll explain how you can work backward, up through your funnel, to find where the campaign is underperforming. Are you driving enough traffic? Is it the right traffic? Are people getting to your site and dropping out?
You can read the show notes at https://www.exposureninja.com/episode19 or head over to the blog and read a longer post about this process at https://www.exposureninja.com/website-isnt-making-sales-troubleshooting-digital-marketing/
Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In this episode, we discuss how B2B and B2C companies can use personas on social media to increase the number of conversations they have with their audiences.
For show notes, head over to https://www.exposureninja.com/episode18
If you’ve ever wondered how giant websites (like eBay and skis.com) work on converting more of their visitors into buyers, then this episode will be a real treat for you. Khalid Saleh has been in conversion rate optimisation since before it was a recognised thing, and has worked with some of the World’s biggest brands.
We’ll be discussing some of the campaigns he’s worked on, the lessons that he’s learned about human behaviour online, and what businesses of any size can take from the experiences of such high traffic websites to improve their own lead and sales volume. Enjoy!
Every business has a sales funnel, even if they didn’t consciously plan it. From someone becoming aware of your business to deciding to make a purchase, every buyer goes through the same 4 stages: Awareness, Interest, Desire, Action.
In this episode, we’re going to be looking at how you can accelerate people through your sales funnel using Ninja-style marketing, from increasing awareness to motivating those already familiar with you to take ACTION.
For show notes, head over to https://www.exposureninja.com/episode16
Is all SEO black hat? Is marketing just annoying? Is Conversion Rate Optimisation manipulative? Are Digital Marketing companies a rip off? Lozz has compiled the most awkward (and in some cases rude) questions that people have about digital marketing, but are usually too scared to ask. Tim has to answer these questions live.
For show notes, head to https://www.exposureninja.com/episode15
As we speed towards the New Year, attention inevitably falls on planning and goal setting. As a business owner, your plan for the next 12 months is one of the most important things you’ll do this year. In this episode, Tim walks through the Business Growth goal setting plan that Exposure Ninja and clients have used to double their business each year.
For show notes and the accompanying worksheet, head to https://www.exposureninja.com/episode14
Ever seen someone with a surprisingly engaged social media following and wondered how they did it? Tried Twitter and found that it’s full of Twits and spammers? In this episode, Tim chats with Graham Todd, from Spaghetti Agency about how he ‘accidentally’ built a very engaged social media following from his wine delivery van, just by being himself.
Discover how the angles Todd used can translate to other businesses, and get his top tips for finding your own brand voice that works well on social media.
To get a free analysis of your social media with a customised plan to grow your engagement and generate more sales through your website, head to www.exposureninja.com/review
Did you know that between 68-80% eCommerce customers who put items in their basket DON’T complete checkout? This episode is all about how to reduce that percentage and make more sales by using voucher codes and streamlining the checkout process.
Tim chats with Ben Corrigan from Pouch, who has spent his life working on eCommerce checkout optimisation, and the principles covered are relevant to any business seeking to sell or generate leads online.
For a free review of your website’s conversion funnel, head to www.exposureninja.com/review
When people think of personal brands, they might think of someone like Richard Branson. But you don’t have to have the cool grey beard or be willing to throw yourself off buildings to develop a personal brand.
In this episode, Tim Cameron-Kitchen and Adele McClay discuss how businesses of all sizes can use the owner or founder’s persona, as well as the personas of key employees, to make their business more attractive online and offline.
Ever spent an insane amount of money on a new website only to find out that it’s not bringing you any business? The planning phase of any new website is crucial, as this is where the marketing thought goes in. What does your new website need to do? What are the most important elements that every new website should contain? How should it be structured? What should the design look like?
In this episode, Tim, Lozz and Head of Development at Exposure Ninja Brittany discuss how to plan the perfect website. From the pages to include to the design to use, hear it straight from the people who have built and analysed hundreds of websites in every market. This episode could well save you tens of thousands, and a LOT of stress!
Bloggers and social media are the magazines and newspapers of the 21st Century. There’s a reason that the world’s biggest brands turn to online influencers when they want to sell a lot of product and increase the visibility of their brand. In this epi
Any time you’re driving traffic to your website, most of your visitors will not buy. Whether your conversion rate is 1% or 25%, you’re still losing most people.
But just because they’ve left, it doesn’t mean that they’re not qualified. Driving those visitors BACK to your site for a second look can be very profitable, and in fact a returning visitor is 43% more likely to turn into a customer.
In this episode we’ll look at how to use Facebook retargeting effectively to maximise the ROI of the visitors who leave your site without converting. We’ll look at how to segment them according to their interests (to make sure you’re sending them back to the pages that they are most likely to buy from), some strategies that different businesses can use, and how to make sure your ads don’t come across as ‘creepy’.
Whether you’re an eCommerce business, service or SAAS company, this episode will show you how to use Facebook retargeting effectively to drive sales and growth.
If you’ve tried running Facebook ads but not seen the sort of success you’d like, in this episode Laurence shares his top tips for optimising your campaign to maximise ROI. We’ll look at the importance of the Facebook Pixel and how to use it, how you should be optimising your campaigns, and how to dramatically improve the efficiency of your ads by stripping out audience segments.
For show notes, head to https://www.exposureninja.com/episode7
To read The Ultimate Beginners Guide To Facebook Ads, go to: https://www.exposureninja.com/facebook-ad-beginners-guide/
Most people are horrified when they learn that as much as 80% of their website visitors are leaving their sites without engaging at all, and rightly so. Traffic can be expensive, so encouraging visitors to stick around longer can make a lot more sense than simply throwing more traffic at an under-performing website.
In this episode Tim and Lozz discuss the all-important bounce rate metric: what it means, what it should be, and, most importantly, how to reduce it. If you’d like to convert more of your existing website traffic into customers and reduce your wasted ad spend, you won’t want to miss this.
For show notes head to https://www.exposureninja.com/episode6
To read the Exposure Ninja Guide: ‘What is a good bounce rate?’, head to www.exposureninja.com/bounce-rate
In this week's podcast episode, Tim and Lozz discuss the 5 questions that any website's homepage needs to answer.
Whilst these questions might seem obvious, you would be amazed at how few websites answer them adequately.
As always, the golden rule of website design is "you can't be too obvious". So whether it's hiding important information in the footer, turning your audience off with the wrong images or failing to describe clearly why people should choose you over your competitors, many sites are guilty of unknowingly sabotaging their chances of conversion. Answer these five questions clearly, however, and you'll be well on your way. For show notes visit www.exposureninja.com/episode5
Ever struggled to find interesting blog topics or outreach ideas? In this episode of #askninja Tim gives 4 killer questions that you can ask to unlock more blog topics than you'll ever need. Also in this episode: get the lowdown on Google's Penguin 4.0 update, get the truth about Meta keywords, and get Tim's top suggestions for picking a Wordpress theme. For show notes, head to www.exposureninja.com/podcast
Most businesses try to sell immediately from their websites. But this is rarely the most effective or profitable use of a website, and typically much larger gains can be made by using Lead Generation strategies instead or as well.
In this episode Tim and Lozz explain how you can begin using Lead Generation principles on your website to increase the number of leads and sales that you attract.
Tim will share his tips for choosing an appealing lead 'bait', picking software, and how to create a follow up campaign.
They'll also discuss some real life examples, and run through the process of designing lead generation for some hypothetical businesses.
Whether you're an eCommerce website or a service company, and whether you're local, national or worldwide, this episode will help you think through and map out how you can use lead gen to grow your business through your website.
Does writing new blog posts always seem to be at the bottom of your to-do list? Are you bored of writing posts that no one reads, which never rank well and make you wonder why you're bothering at all?
If so, you are not alone. Blogging is something that most businesses struggle with. They know that they should be doing it, but when the time comes to actually do it, there's always something that feels more important which needs to be done instead.
In this episode, Tim interviews experienced blogger and Exposure Ninja's Head of Digital PR, Charlie Marchant. Charlie shares her tips and suggestions to turn any business's blog from a low-priority content dump to an important and thriving source of traffic and sales.
You'll discover:
- How to come up with content ideas that will actually get read and shared
- How frequently you should be posting
- Scheduling, clustering and timing your posts for success
- How creating a content planner can take all the strain out of your topic selection
- Killer tools for finding the best blog topics
- How to get people on your team (or outside your team) to help with writing your posts, without damaging your 'brand voice'
- How to turn blog visitors into buyers or leads for your business
When Charlie is not leading Exposure Ninja's 25-strong Digital PR team as they create and promote blogs for businesses, she's blogging for herself though Charlie On Travel, a popular and influential blog documenting her travel around the world.
In this episode, SEO Ninjas Tim Cameron-Kitchen, Zack Hayes and Dale Davies discuss exactly what it takes to improve the ranking of any website, based on their experience analysing, consulting with and working on thousands of websites in every imaginable market.
Every SEO campaign begins with your website, and you'll discover how to optimise your website and order your content to maximise its Google-friendliness.
Then, when it's time to get promoting, hear the Ninjas' top tips for attracting links to your website from some of the World's highest-authority sites. Learn how to get links from video sites, how to spot good quality directories and how to be featured in magazines, news sites and high profile blogs - all to boost your ranking.
If you've read Exposure Ninja's Bestselling SEO book How to Get To The Top of Google, this episode is your chance to get behind-the-scenes and hear first hand what it really takes to implement this stuff and the results that it can achieve for you.
In this episode, Tim Cameron-Kitchen (@timninjakitchen) shares his tips for new businesses looking to promote themselves online, or established businesses that are new to digital marketing.
In the early days of any digital marketing campaign, priorities are everything. Rather than trying to be everywhere all at once, it makes sense to choose your channels and focus your attention on the sources of traffic which will bring you those all-important early sales.
Tim and Laurence talk about how to identify your perfect target audience, and where to find them online. They discuss how to find and communicate your Unique Selling Point (USP) effectively through your website, and give some examples of USPs that work well online.
They'll share their tips and observations about new brand launches that haven't worked, and why.
You'll also discover what a new business website needs to do and say, how to get it built, and how to tell whether a DIY approach is suitable for your particular market. Learn about driving your first traffic through paid ads and SEO, and how to keep a handle on costs.
Finally they'll give some tips on scaling your marketing activity as you grow, and taking feedback from your online audience to pivot and refine your offering.
If you're launching a new venture online or are getting your existing business online for the first time, this episode will take you step-by-step through the process from the people who do this all day every day.