Insight Igniter
Derek Pardes
In the world of brand strategy, we are always hunting for insights. What can we observe in our culture, and turn into an idea that appeals to consumers? This blog does just that. It uncovers cultural and consumer insights that can be used by brand strategists and brands to better connect with customers. The igniter part comes from bringing forth powerful insights that light a spark in the mind to hopefully lead to brilliant ideas and brilliant brand strategies.
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