Quickest Path To Cash Podcast: Recent Episodes
Jason Drohn and Bert Martinez
There’s a science to money (and taxes) that, if you know what you’re doing, can dramatically increase what you can afford without coming out of pocket any more than you are right now.
Today’s podcast serves as a baseline for that… Driving luxury cars (for free). No money down real estate. Getting the cars, houses, boats (and planes) you want without credit.
It’s a ‘money hack’ podcast and it’s sole purpose is to open up your mind as to what’s possible when you know how to work the system.
(NOTE: In some cases, you’ll need to have a business entity set up so that you can write things off :0) )
The idea behind a self-liquidating offer is such that you make the money from your paid advertising back immediately, through the first product that you offer for sale.
In practical cases, it’s where you spend $1000 on traffic and make $1001 or more dollars back that very same day!
In all actuality, it’s the holy grail of Internet marketing because, once you have a self liquidating offer, you can scale it to the moon and the only thing hold you back is access to capital and funds to scale the offer.
Creating a self liquidating offer is largely dependent on the price points and the sales copy you use for your product, and that’s what we talk about it today’s podcast.
We cover:
- How it’s easier to creating self-liquidating higher end offers that convert through a webinar or some other ‘sales event.’
- Why you need upsells and downsells in place for lower ticket products and services
- The best places to find traffic for your self-liquidating offer
- And a whole lot more!
I hope you enjoy the show, and please leave us a rating on the Quickest Path To Cash iTunes page!
Facebook Advertising is by far, one of the easiest ways of getting started in paid traffic. Ads are easier to get approved and the click costs are pretty cheap.
Not to mention, almost every segment of every market is represented on Facebook. You can get in front of pretty much anyone you want with a couple clicks of a mouse.
What we cover in today’s podcast is an introductory look at Facebook advertising, including:
- How to set up ads
- How to set up targeting
- Creating ad images
- What to advertise for: clicks or leads
Really though, the best thing you can possibly do, is place your first ad…
Even spending five dollars a day, gives you more insight into the market your advertising to, which means you’ll be able to sell your stuff faster!
Enjoy the podcast!
In today’s episode of Quickest Path To Cash, Bert and I open up the conversation about masterminds, including how to start them, what goes into them, and how to price them!
Depending on what circles you run in, you’re either familiar with the mastermind model, or you aren’t :0)
To put it simply, a mastermind is a collection of smart people who are all there for a common purpose… Grow a business. Get in shape. Be better chiropractors.
And as you can imagine, specialized masterminds are very expensive to join, and very elite in the company that they keep!
In today’s episode, you will learn:
- What ‘masterminds’ are and what iconic book the idea was presented in…
- How to set up a mastermind, including some of the elements you’ll need to include to maximize the engagement from your members!
- How to price a mastermind – all the way up to $75,000 a year and more.
- Getting people to join your mastermind, and a few of the best ways around for getting signups!
- Plus, a whole lot more.
And if you liked today’s episode, please leave a review over on the iTunes site!
In today’s episode, we talk about market research, and what doing it right (and on the cheap!) is all about.
The tool we use is a survey… A very tried and true business model, but when applied correctly, will yield tremendous insight into your market and what you should launch next…
By surveying your market, you can:
- Launch products that your customers will actually buy and refer to their friends!
- Make improvements on existing products or existing services…
- Find out exactly what problems your clients are having and how to market to them!
- And so much more!
Have a listen to the podcast, and we’ll talk soon!
Today, we’re going to talk about affiliate marketing, and how to use it to boost your online sales and revenues by promoting other people’s products for a commission!
If you’re new to affiliate marketing, that might sound a little weird but it’ll make sense after you listen to the show.
For those of you who are a bit more seasoned, you’ll be able to dig into the podcast right away :0)
Basically, affiliate marketing is where you can promote and sell other people’s products and get commission for every sale that’s made. Amazon has an affiliate program, as well as most other major online retailers.
One of the biggest retailers of digital products and courses online is Clickbank, which will pay out commissions of 50% and 75%, depending on how the product owner sets them up. Another bigger one is JVzoo.com, which offers real time payments to your Paypal account.
The important thing to realize though, is that affiliate marketing should be considered one ‘profit stream’ as opposed to your entire business model. Yes, you can make great money promoting affiliate products, but you’re at the mercy of a lot of variables outside of your control, most of the time.
If you’re building a list though, and then marketing to that list, you’ve got the best of both worlds!
In the comment box below, please let us know what you’d like to cover on the next show!
In today’s podcast, we’re going to give you a step-by-step strategy for getting experts to create content for you, whether it be for your blog, your radio show, your digital products, your newsletters, or whatever else!
There are four reasons why this is an important strategy for you:
- Content is STILL king – not in the search engine traffic sense, but in the attracting and acquiring customers sense. The fewer articles, videos or audio downloads you need to create on your own, the faster you can grow your customer base!
- Content is SHARABLE! Look at Twitter, Linkedin and Facebook. All of your friends are sharing articles, videos and everything else that OTHER people have created. Using this QPC strategy, they could be sharing YOUR stuff!
- Shared Status – By publishing another ‘expert’s’ content, you’re sharing in that perception. Since you know the expert, and the expert was interviewed by you, then you must be an expert too!
- Creating content takes time. Writing a good article might take a few hours. Recording, editing and uploaded a video takes half a day. If someone else creates your content for you, it saves YOU time!
Check out the show, and let us know what you want to see on the next show!
And please, if you like this show, leave a 5-star rating in iTunes!
Webinars have long been the highest converting, digitally driven, sales platform on the planet, thanks to the event-based nature of the promotion.
Today, you’re going to learn how to put one together for your product or service!
Realistically, you can sell anything on webinars, including:
- High end coaching and consulting
- Service-based offerings like financial planning or accounting
- Digital products, including video courses and ebooks
- Physical products that you can send in the mail…
Plus, you don’t need to be an expert copywriter to get one of these things working for you!
You do need a few tools though, which we talk about in the show :0)
We hope you like it!
Here are some of the things we mention:
- GoToWebinar – industry leading webinar software that takes a lot of pain out of the process of doing these things live
- StealthSeminar – The best automated webinar tool out there, so you can set up your event to play daily, weekly, or however often you like…
- Money For Lunch – Bert’s radio show (highly recommended!)
Also, if you like this show, please leave a 5-star rating on iTunes! We love you for it!
If you could please, leave a comment below and let me know what you liked and what you want to see from us next! A BIG part of this podcast is to deliver you the strategies you need right now to grow your business!
Today, we’ve got a very special episode for you, especially if you’re looking to get launched quickly and don’t have a course or a product created just yet…
In today’s podcast, we reveal the process to ‘preselling’ your content, so that you can get paid BEFORE you deliver the course!
For those of you in the services or done for you space, this will also affect your business, since what you sell is often paid for before the service is rendered!
Here’s your QPC strategy that we go over in the show:
- (Optional) Survey your customer list or your prospect list to find out what they want
- Come up with an offer – something to sell
- Write & Schedule a webinar
- Promote your webinar on Facebook, Twitter or to your email friends / email list
- Do the webinar, selling your service or product at the end
- Fulfill!
In a nutshell, that’ll get your profitable with preselling quickly!
Shownotes:
- Module Method – How to create and sell a blockbuster product online
- Money for Lunch – Bert’s radio show
- Bert’s site
- Jason’s site
Please, make sure you leave a review of this podcast on iTunes if you like it!
We’ve got some big news for you today! Bert Martinez, from Money for Lunch, and I are teaming up on a new project…
A weekly podcast called, Quickest Path To Cash!
This first episode is entirely about where the show is headed and what we’re planning on doing with it… And if you’re a Money For Lunch guest, you’ll already know of the firepower Bert brings to his shows, in terms of content and guests!
On the QPC Podcast, there is one major premise…
“When you strip away all the shiny objects and crazy steps, how do you get from where you are now to where you want to go, fastest.”
That means that every show will have a step-by-step process associated with it.
- If we’re talking about branding, you’ll get a the step by step process to getting your brand under control faster.
- If it’s launching a new software project, you’ll get the step-by-step process to getting to market quickest.
- If it’s getting a patent, you’ll receive the process for getting it done fast.
The first few shows will be business related, I’m sure. Bert and I are going to venture outside of the realm of business realm and get into lifestyle, health and a bunch of other stuff too!
We’re looking forward to hearing what you think!