Marketing Atlas: Recent Episodes
Hernan Vazquez
Marketing can be confusing. With the Marketing Atlas, you will know how to grow your business, the right way.
On this episode, we discuss the BIG changes taking place around running SUCCESSFUL Meta ads in 2024 and why it's CRUCIAL for you to adapt.
The true WINNERS in advertising this year will be those who recognize these trends and adapt to these challenges!
Scale your brand FASTER: https://makemyadsgreatagain.com/
Get help with your marketing campaigns at ScaleDriven.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the importance of data and give specific examples of how to use it EFFECTIVELY to your advantage.
The proper use of data allows you to make the RIGHT decisions at the RIGHT steps of your funnel and FOCUS on what actually works!
Scale your brand FASTER: https://makemyadsgreatagain.com/
Get help with your marketing campaigns at ScaleDriven.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss how to level up your campaigns to SEVEN and even EIGHT figures with tried and true methods utilized by the most successful marketers of all time!
The funnels you employ to both new and existing customers are CRUCIAL to helping your business take off in ways you never thought possible!
Scale your brand FASTER: https://makemyadsgreatagain.com/
Get help with your marketing campaigns at ScaleDriven.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the different circumstances when it makes sense NOT to scale your business using paid Meta ads.
Understanding the traps many business owners fall into helps you avoid them and instead develop an advertising plan that WORKS to GROW your brand!
Scale your brand FASTER: https://makemyadsgreatagain.com/
Get help with your marketing campaigns at ScaleDriven.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the important ways you can OPTIMIZE your Meta advertising to achieve extraordinary results!
When you understand how your customers make their buying decisions and then tailor your workflow using the advanced tools available, you will take your business to the NEXT LEVEL!
Scale your brand FASTER: https://makemyadsgreatagain.com/
Get help with your marketing campaigns at ScaleDriven.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the 3-step method that covers all bases for how to SCALE your product or service from scratch to 7+ FIGURES!
These principles can apply to any campaign where you want to achieve rapid GROWTH!
Scale your brand FASTER: https://makemyadsgreatagain.com/
Get help with your marketing campaigns at ScaleDriven.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss a PROVEN method of converting cold leads from people you've never met into high-ticket clients quickly and easily!
By using a VSL funnel, you can utilize both front-end and back-end growth to SCALE your growth in a meaningful way.
Scale your brand FASTER: https://makemyadsgreatagain.com/
Get help with your marketing campaigns at ScaleDriven.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss a key metric that can EASILY determine whether your ads or your funnel are holding you back.
By knowing which metrics to focus on, you can not only diagnose problems but FIX them to quickly undertake MASSIVE GROWTH!
Scale your brand FASTER: https://makemyadsgreatagain.com/
Get help with your marketing campaigns at ScaleDriven.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we showcase how a client was able to more than DOUBLE their ROAS with just a few simple tweaks to their acquisition funnels.
If you're a coach or have a business in the information space, you can LEVERAGE your pre-existing products to experience this kind of growth too!
Scale your brand FASTER: https://makemyadsgreatagain.com/
Get help with your marketing campaigns at ScaleDriven.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, Seth Greene and I discuss the EXCITING state of the digital marketing landscape, including a specific use case of entrepreneurs who GREW their business from $30k to $120k in monthly revenue through advertising.
We also discuss AI and how it is impacting and will continue to change the advertising landscape, the three pillars of marketing, the limits of organic growth, and MORE!
Join the new ScaleDriven Community: http://www.scaledrivencommunity.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the three pillars every SUCCESSFUL advertising campaign is built on and why you need to consider them carefully beforehand.
Understanding these fundamentals before launching your campaigns will save you time and speed up your GROWTH!
Download our Perfect Facebook Ads Guidebook: http://ScaleDriven.com/guidebook
Join the new ScaleDriven Community: http://www.scaledrivencommunity.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the different types of funnels that are used by highly-successful individuals to MAXIMIZE their customer base.
When you optimize your funnels for SCALE, you can liquidate the ad cost with future monetization and yield major RESULTS!
Download our Perfect Facebook Ads Guidebook: http://ScaleDriven.com/guidebook
Join the new ScaleDriven Community: http://www.scaledrivencommunity.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss how to GROW your podcast using Facebook Ads and why it's possible to do it for ONLY $1 a day!
Listen to learn how to set up an engagement campaign, where to place your ads, as well as how long they should be. We also cover AI tools you can LEVERAGE, how to advertise in a recession, and MORE!
Download our Perfect Facebook Ads Guidebook: http://ScaleDriven.com/guidebook
Join the new ScaleDriven Community: http://www.scaledrivencommunity.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss a time-tested method for SCALING your Facebook ad campaigns with MAXIMUM efficiency. We look three PROVEN strategies you can implement to yield results.
Successful campaigns must alternate between scaling and adjusting the funnel. When you do this correctly, your campaigns will be successful!
Download our Perfect Facebook Ads Guidebook: http://ScaleDriven.com/guidebook
Join the new ScaleDriven Community: http://www.scaledrivencommunity.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the best practices for using Facebook Business Manager, as recommended by Meta, that will help you STREAMLINE your operations and ACHIEVE your goals.
Knowing these practices, as well as ensuring any partners you grant access to your business manager are following them, will save you TIME and MONEY down the road!
Download our Perfect Facebook Ads Guidebook: http://ScaleDriven.com/guidebook
Join the new ScaleDriven Community: http://www.scaledrivencommunity.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, Victor Dedaj and I discuss the POWER of mindset in your entrepreneurial journey. We touch on promoting self-confidence early, eliminating negative self-talk, and finding POSITIVE mentors to guide you.
We also discuss a WINNING content strategy for small businesses, the levers used to SCALE your business, and how to choose an effective digital ad agency!
Join the new ScaleDriven Community: http://www.scaledrivencommunity.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss many topics regarding marketing SUCCESS, including the difference between small and large budgets, how to focus on GROWTH by delegating, and the role of AI in the business.
You can use these principles today to quickly implement your marketing DREAM TEAM!
Join the new ScaleDriven Community: http://www.scaledrivencommunity.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, David Baer and I discuss important points about acquisition costs, including two KEY METRICS we use in discovery campaigns and additional revenue funnels you can use to liquidate your ad costs!
With costs to acquire customers at their lowest in several years, you NEED to understand and utilize these strategies for marketing success!
Join the new ScaleDriven Community: http://www.scaledrivencommunity.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss in detail a PROVEN formula to create an optimum-length Video Sales Letter to educate and position yourself as an authority within a funnel.
When you craft a VSL that's on point, it makes your future sales calls a BREEZE!
Join the new High Ticket Marketing Group: https://www.skool.com/high-ticket-marketing
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss a high-yield, high-leverage exercise that you can do TODAY to decide exactly where your professional focus should lie.
When you use the power of FOCUS to better dedicate your time, you not only avoid burnout, you will also start to see EXPONENTIAL results.
Join the new High Ticket Marketing Group: https://www.skool.com/high-ticket-marketing
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the crucial role data plays in your marketing, and why understanding it is the key to your SUCCESS.
We also discuss topics such as the one KEY METRIC to focus on, how to deal with conflicting data, and why marketers can not afford to be afraid of failure!
Join the new High Ticket Marketing Group: https://www.skool.com/high-ticket-marketing
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the first MILLION DOLLAR ad I ever wrote and break down how you can create one too.
Learning and applying these three ESSENTIAL elements will take your advertising to the NEXT LEVEL!
Join the new High Ticket Marketing Group: https://www.skool.com/high-ticket-marketing
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss in detail a POWERFUL strategy to flood your business with new leads and calls.
Optimizing your messaging, targeting, and funnel are the keys to ending your reliance on referrals and taking charge of your FUTURE!
Join the new High Ticket Marketing Group: https://www.skool.com/high-ticket-marketing
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss an all-too-common trap that businesses fall into with their strategies!
Knowing your customers and where to find them will help you resist FOMO and stay FOCUSED on your ultimate advertising goals.
Get help with your marketing campaigns at ScaleDriven.com
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss how to properly SCALE a campaign in three distinct phases.
Recognizing these phases, understanding the data at hand, and taking action are the KEYS to ramping up your REACH!
Get help with your marketing campaigns at ScaleDriven.com
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss 4 ways to increase your REVENUE without increasing spending on ads.
When you look at the BIG PICTURE of your marketing message, you can better connect with customers and GROW your business!
Get help with your marketing campaigns at ScaleDriven.com
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss 3 BIG things I learned after generating over $100 MILLION in sales from Facebook ads!
Since advertising choices are so crucial, knowing exactly what WORKS is more important NOW than ever!
Get help with your marketing campaigns at ScaleDriven.com
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss three GOLDEN rules you should follow to GROW your business.
Applying all three will inevitably lead to a tremendously SUCCESSFUL venture!
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the BEST platforms you can utilize to integrate with your Facebook ads.
Knowing the benefits to each and choosing wisely will allow you to gain the MAXIMUM ADVANTAGE from your campaigns!
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this 100th episode, we discuss the POWER of FOCUS, how it was used to found ScaleDriven, and how we continue to help others overcome their advertising challenges.
Focusing on your STRENGTHS and working with those with a proven track record will help you achieve great RESULTS in 2023!
Get tickets to ScaleDriven Live 2023 in Miami, FL: http://www.scaledrivenlive.com
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss four key HABITS that will set you apart as a SUCCESSFUL advertiser.
Media buyers who make these habits part of their daily lives will reap the lucrative REWARDS of success!
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss several ways to run a SUCCESSFUL Facebook campaign even if you don't currently have a website.
No matter the level you're at, there are many options available to you to start gaining CUSTOMERS and SALES today!
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the difference between boosting posts and running campaigns on Facebook.
Learning the platform and CHOOSING your own audience allows you to CONVERT likes and shares into actual SALES!
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the placement of your ads on Facebook and the best ways you can MAXIMIZE it.
Knowing Facebook and playing to its advantages will give your ads the BOOST they need to SUCCEED on the platform.
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the characteristics of Facebook Ads vs. Google Ads and how you can INTELLIGENTLY use each to GROW your business.
Playing to the strengths of each platform will enable you to MAXIMIZE your reach in today's advertising landscape!
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss the current state of Facebook vs. TikTok ads and where YOU should be putting your advertising dollars.
Truly understanding and the strengths and weaknesses of social media platforms as they niche down allows you to TARGET your intended audience and FOCUS your campaigns!
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss two ways you NEED to know to stop or reverse the rejection of your Facebook ads.
Applying these quick fixes will allow you to avoid frustration and focus on creating and running SUCCESSFUL campaigns.
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss three distinct ways you can acquire more customers with Facebook TODAY.
When you work to add VALUE to your campaigns using these tested methods, you will see GROWTH as the result.
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss five EASY ways you can IMPROVE your existing Facebook ads.
By implementing and testing these strategies, you can ensure your campaigns are running at PEAK performance!
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss four CONCRETE ways you can turn currently struggling campaigns around.
By employing these strategies, you can EXPAND your reach, increase PROFIT, and GROW your business!
Get help with your marketing campaigns at ScaleDriven.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss why there is a GREAT opportunity to launch your ads on Twitter right now.
Adding Twitter to your reach allows you to better GATHER DATA and provides LOW CPMs compared to other platforms at the moment!
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Get help with your marketing campaigns at ScaleDriven.com
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss how a client recently generated $90K in REVENUE by utilizing an EXISTING asset and how you can do the same.
Utilizing your strengths along with a fresh perspective can JUMPSTART your campaigns in the New Year!
Get help with your marketing campaigns at ScaleDriven.com
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
On this episode, we discuss 3 SURE signs that you'll be successful with your Facebook ads.
Consistently applying these principles to your campaigns will ENSURE your SUCCESS in advertising and entrepreneurship!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss an EASY technique you can implement TODAY to lower your Facebook ad costs.
Paying attention to the details of your campaigns will INCREASE their longevity and CTRs!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we shared two big myths surrounding Facebook ads by giving you SOLUTIONS to common advertising problems.
When you ENSURE your targeting and messaging is on point, your campaigns will yield RESULTS!
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss an EASY method to fix currently unprofitable funnels by replacing certain variables with better ones.
As entrepreneurs, we can choose to avoid starting over from scratch, saving TIME and MONEY!
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we talk about why it is crucial to get the RIGHT people to click on your Facebook ads and exactly how to do that.
Focusing on precise copy and messaging will help you achieve advertising SUCCESS!
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we talk about how to target the RIGHT audience for your ads in order to MAXIMIZE their potential.
When you put these simple methods to work every time, your campaigns will achieve RESULTS!
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we talk about the proper length of time it takes to craft an advertising campaign that WORKS.
When you launch with the right expectations, you can collect data that enables you to IMPROVE your ads and REACH your goals!
Join the No B.S. Advertising Club to see how to take your ads to the NEXT LEVEL: http://www.nobsadvertising.club
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we talk about simple techniques that WORK to MAXIMIZE the revenue from your offers.
Using these methods and testing your offers helps customers overcome their objections and CHOOSE to do business with you!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we talk about simple techniques that WORK to MAXIMIZE the revenue from your offers.
Using these methods and testing your offers helps customers overcome their objections and CHOOSE to do business with you!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss two specific types of Facebook ads that are definitely WORKING right now.
By following these guidelines for the type, size, and copy of your ads, you too can yield amazing RESULTS with your campaigns!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss two specific types of Facebook ads that are definitely WORKING right now.
By following these guidelines for the type, size, and copy of your ads, you too can yield amazing RESULTS with your campaigns!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss Lookalike Audiences and why NOW is the time to give them another chance.
Using third-party tools combined with these audiences will allow you to LOWER your costs and SCALE your business!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss Lookalike Audiences and why NOW is the time to give them another chance.
Using third-party tools combined with these audiences will allow you to LOWER your costs and SCALE your business!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the 5 X 5 Method to help you get better RESULTS with your Facebook campaigns.
By using this inexpensive method, you can identify ads that WORK and BUILD custom audiences for your business!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss a QUICK and EASY method to fix your Facebook campaigns.
When you focus on ads that work and keep your creatives FRESH, you can accelerate results from your advertising!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the the three types of traffic and why it is CRUCIAL that you OWN yours.
By taking this practical action, you can raise the VALUE of your business and THRIVE in the current environment!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the importance of branding campaigns and why you should ALWAYS be dedicating a portion of your budget to them.
By providing VALUE regularly through your content, you can BUILD an audience to increase your revenue!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss a reality check on the state of Facebook ads and how you can PROSPER in the current environment.
Keeping your advertising expectations in line with reality will allow you to PIVOT your strategy to achieve business SUCCESS!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss why Facebook is randomly shutting down pages and what you should do WHEN it happens to you.
By taking simple steps NOW, you can minimize the impact of a shutdown and ensure that your business THRIVES no matter what setbacks occur!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss how the math of Facebook ads has CHANGED and what you MUST do about it.
When you adjust your strategy accordingly, your business can THRIVE no matter which advertising platforms you use!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss some CLEAR criteria for determining if your company should be advertising on Facebook or not.
Understanding your goals and desired acquisition costs will help your business THRIVE no matter which platform is right for you!
Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss two case studies where lead magnets WORK to generate great RESULTS.
When you choose to give away free content with VALUE, customers will choose to INVEST in themselves and your product!
Check out the FREE class on how to win big with Facebook: http://www.ScaleDriven.com/class
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss two case studies where lead magnets WORK to generate great RESULTS.
When you choose to give away free content with VALUE, customers will choose to INVEST in themselves and your product!
Check out the FREE class on how to win big with Facebook: http://www.ScaleDriven.com/class
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the proper way to set up your metrics so you can KNOW your advertising is working for you.
By running campaigns and gathering market data, you can develop a CLEAR picture of your overall strategy and LOWER your costs!
Check out the FREE class on how to win big with Facebook: http://www.ScaleDriven.com/class
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss how to craft a PERFECT launch strategy to improve upon existing advertising campaigns.
By utilizing current campaigns that WORK, as well as developing new, long-term assets, your business can achieve advertising SUCCESS!
Check out the FREE class on how to win big with Facebook: http://www.ScaleDriven.com/class
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss why CONTENT is so important and how you can maximize yours to achieve RESULTS.
When you produce fresh, relevant, and engaging content, you can use the existing algorithms to produce ORGANIC growth!
How Instagram Suggests New Content: https://engineering.fb.com/2022/08/12/web/how-instagram-suggests-new-content/
Check out the FREE class on how to win big with Facebook: http://www.ScaleDriven.com/class
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss why you NEED to start preparing for the holiday season NOW and exactly how to do it.
When you prepare your audiences in advance of the holidays, you will run more COST-EFFECTIVE and PROFITABLE campaigns!
Check out the FREE class on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.ScaleDriven.com/class
Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss what happens on advertising platforms during a recession and how you can actually BENEFIT from it.
When you DOUBLE DOWN on your campaigns during times of crisis, you can GROW your business more effectively!
Catch the replay of the FREE class on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss three things that happen in every crisis and how your business can CAPITALIZE on them if you take ACTION.
By understanding and duplicating the secrets of other successful businesses, your advertising can also THRIVE no matter the economic conditions!
Register for the FREE class on Thursday 7/28 at 3PM EDT on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss three things that happen in every crisis and how your business can CAPITALIZE on them if you take ACTION.
By understanding and duplicating the secrets of other successful businesses, your advertising can also THRIVE no matter the economic conditions!
Register for the FREE class on Thursday 7/28 at 3PM EDT on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss why most people FAIL at running Facebook ads and how you can SUCCEED instead.
By focusing on the FUNDAMENTALS and applying them to niche audiences, you can cut through the competition to achieve your advertising goals!
Register for the FREE class on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss how to improve your Facebook ads by utilizing a KEY METRIC on your dashboard.
By understanding the actual goal of your advertising, you can FOCUS on what is truly needed to MAXIMIZE results!
Test drive the $100 Million Method for launching Facebook and Instagram campaigns and get your first campaign FREE: http://www.ScaleDriven.com/yes
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss why you should concentrate on the offers that are yielding results so you can save TIME and maximize PROFIT.
Analyzing your data and trusting what the marketplace tells you is a sure-fire way to focus on what WORKS for your business!
Catch the FREE class on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.ScaleDriven.com/class
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss Facebook lookalike audiences vs. interest targeting and which one is WINNING right now.
By understanding different audiences and TESTING your ad sets, you can achieve GROWTH through your Facebook campaigns!
Catch the FREE replay of the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss SPECIFIC ways to make your Facebook ads work better, starting NOW!
By broadening your reach and utilizing Facebook's advanced algorithm, you can lower CPM's and MAXIMIZE your advertising dollars!
Test drive the $100 Million Method coaching program and receive your first Facebook campaign FREE: http://www.ScaleDriven.com/yes
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss three SOLID principles for advertising the RIGHT WAY in 2022.
By understanding and adhering to these SIMPLE truths, you can reach your advertising goals no matter the current economic conditions!
Catch the FREE replay of the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss a proper method for launching new Facebook ad campaigns that lead to GROWTH with any budget.
By first gathering data and then focusing on what works, you can easily SCALE your SUCCESSFUL campaigns!
Join the FREE class on June 16th at 3PM EDT on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss two SIMPLE and ACTIONABLE tips for creating great Facebook ads that GROW your business.
When you focus on ads that WORK instead of those that just look good, you can begin to take your campaigns to the next level!
Join the FREE class on June 16th at 3PM EDT on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss how to OPTIMIZE your Facebook Dashboard to facilitate SUCCESS with your advertising.
By prioritizing the most important metrics, you can make sure your campaigns are focused on yielding RESULTS!
Join the FREE class on June 2nd on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss two QUICK and EFFECTIVE methods for lowering your Facebook costs per lead.
By utilizing these methods, you can avoid the common mistakes made by many and achieve RESULTS from your campaigns!
Get the FREE class on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the 95-5 Rule which differentiates those willing to buy now from those who will buy later when you BUILD your campaigns.
Through additional conversion objectives, you can ATTRACT and ENGAGE the 95% who will eventually become your customers!
Source Article: https://www.linkedin.com/business/marketing/blog/research-and-insights/why-you-should-follow-the-95-5-rule
Get the FREE class on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the results of a recent Facebook ad campaign where we were able to SUCCESSFULLY generate qualified leads quickly and efficiently.
At a time when everyone is worried about the costs of Facebook advertising, it's still possible to LOWER costs and INCREASE revenue!
Get the FREE class on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.hernanvazquez.com/100m
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we outline a simple formula to provide VALUE to your potential customers using short content and an ideal audience.
When you increase the value of your advertising, you ensure PROFIT for your business when you are ready to SCALE your campaigns down the road!
Get the FREE class on the $100 Million Method for launching Facebook and Instagram campaigns: http://www.scaledriven.com/100m
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we cover the four BEST campaign objectives that have helped us generate over $100 MILLION in ad-based sales.
While others are busy abandoning the platform, you too can have SUCCESS by doubling down on Facebook Ad strategies that work!
Register for the FREE class on May 5th on the $100M Method for Facebook Ads: http://www.hernanvazquez.com/100m
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we examine the RIGHT WAY to find HIGH-QUALITY B2B leads using Facebook Ads.
Even if you've struggled in the past, a simple two-fold strategy can help ensure you GROW your B2B business!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we examine 2 BIG THINGS I've learned in the advertising space and how you can use them SUCCEED in business.
With the right mentality and a focus on fundamentals, you too can GROW and SCALE your business no matter the current environment!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we examine why marketers fleeing Facebook is GREAT news for YOU capturing additional market share!
Despite modern challenges and new platforms, the FUNDAMENTALS of GROWING your business never change!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we examine a LIVE CAMPAIGN that is generating a 3X ROAS while providing VALUE to others.
Using similar campaigns to constantly BUILD audiences is key to ACQUIRING additional customers down the road!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss a concrete strategy to provide VALUE to others and convert them to long-term CLIENTS.
No matter the economic conditions, this method can be used by YOU to make more sales!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the KEY METRIC you should be focusing on to scale your business and why it determines your overall PROFITABILITY.
The most successful businesses actually focus on LESS but clue in on what MATTERS to move the needle.
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the only two funnels you EVER need to scale your business.
When you simplify this area of your business, you MAXIMIZE your time and MINIMIZE your stress and the complexity of your advertising!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the ULTIMATE solution for iOS 14 issues with Facebook.
Business MUST utilize third-party tools to take advantage of the full reach of online advertising!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the case study of a company that lost $100M because they relied too much on one source of organic traffic.
When businesses balance ORGANIC and PAID advertising, they can build a sustainable strategy for growth.
Let us help you build a sustainable long-term client generating machine at ScaleDriven.com"
On this episode, we discuss Facebook's removal of certain targeting options and why Facebook targeting is still getting EASIER...
Here's our method to finding good profitable audiences, despite these latest changes.
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we discuss the Scale Multiplier Method and how you can LEVERAGE your advertising to GROW your business...
Replacing low-leverage activities with high-leverage advertising will allow you to GROW and SCALE your business as quickly as possible!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we talk about how there's a big opportunity with Facebook ads that we haven't seen in a while.
Advertisers willing to buy when others are panicking will come out ahead of the curve!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we talk about why Facebook's losing 358B in one swoop is actually GREAT NEWS for advertisers...
With everyone's jumping ship, whoever doubles down on Facebook is going to acquire customers at a discount!
Get help with your marketing campaigns at ScaleDriven.com
On this episode, we'll talk about why most marketing campaigns FAIL, unless you focus on this one thing...
Get help with your marketing campaigns at ScaleDriven.com
In this episode, I'll show you how to fix ANY advertising campaign in 2 simple steps.
“The number one most important metric that I always pay attention to, when it comes to understanding if the ads are working or not, is this unique, Outbound CTR”
Highlights
• The 2 questions you need to ask yourself when running any ad campaign.
• How to actually fix the advertising campaign.
• Why is it essential to know if the ad campaign is working or not.
In this episode, I will share why Facebook is taking out many targeting options from their dashboard, and what it means to you...
"The main point when it comes to Facebook targeting is not to find that obscure interests that nobody else is targeting."
Highlights:
• What are the Facebook updates that affect your marketing
• How to have a better ad targeting
• How to deal with algorithms
• Running the ADs
In this episode, we will talk about why your lead quality is low, and how to fix it. If you're getting leads but those leads are either not showing up to the calls, they're not buying your stuff, or they're not opening your emails, this episode is for you, this content is going to be specifically for those people that are already getting leads, but they're not getting the number of sales that they want.
"The more quality you need from a lead, the more they need to self qualify themselves before they are even a good fit"
Highlights:
• What the entrepreneurs, business owners, and some agencies should be focusing on aside from the leads they are getting through advertising
• What is the best way to convert leads into customers
• Increasing the quality of leads.
In this episode, let's talk about how we spent 1300 bucks on some change, and got a 22,000 qualified list, one of our social media profiles, which is pretty cool.
"People come to your funnel already knowing who you are where you're about because they've consumed a video from your brand, which is super powerful. Okay, hopefully, you already helped them before they even land on your funnel. We do have call to actions on this video. So we do get clicks and leads from these videos. But the main point is not to get leads in place, you might and you will get clicks and leads. But then you will run a conversion campaign targeting everyone that consume your video. In fact, that's exactly what we're doing."
In this episode, I am going to talk about how to get all the customers you want in 3 simple steps. What is a book funnel and why putting out your content is the key to starting your success.
"And that's when you want to talk to people. Now you don't have to do it, of course, if you put together a sales team, but that's where a lot of people get stuck because they think, right now in this day and age 2022, you can still automate a lot of stuff. The reality is that if you know how to sell, you'll never go broke. And that's where you know talking to people really, really helps."
Reach out More People, head over to:
>> Scale Driven
If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
Listen as Hernan discusses what you need to pay attention to when running Facebook ads. He speaks about myths around advertising and the fact that people think advertising is a magic bullet for their business. Hernan shares three ways for you to be successful when you are using Facebook ads, and he says that it starts with coming up with a good offer.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
In This Episode:
[00:36] Hernan speaks about the myths around advertising.
[00:54] Do you believe that advertising is a magic bullet?
[01:01] Hernan speaks about three ways that you can be successful when advertising.
[01:49] You want to stay in front of mind with people so keep advertising.
[02:51] Hernan speaks about coming up with a good offer.
[03:59] Thank you for joining us for the show!
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
Do you know why your company wants to put out content that helps people? Listen as Hernan shares two principles of why they do this. Reciprocity is the first principle. If you give something to someone or do someone a favor, they will usually want to reciprocate and do the same back. The second principle is authority. You can carve out your authority in this space by putting out good content. Hernan also suggests that everyone read Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
In This Episode:
[00:36] Welcome to the show!
[00:43] Hernan shares two principles on why you want to put out content that helps people.
[02:35] Hernan says that putting out content is one of the best ways to advertise your content.
[03:34] Hernan speaks about the principle of authority.
[04:46] Hernan shares a book he wants everyone to read.
[05:10] Thank you for listening to the show!
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
Did you know that controversy sells? Listen as Hernan shares how Facebook rewards you when you are controversial. He explains three reasons that business owners are afraid of advertising and talks about the idea of the marketing validation phase of advertising. If your product isn't selling or you aren't getting any bites on your offers, you need to listen to this episode.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
In This Episode:
[00:36] Welcome to the show!
[00:55] Hernan shares that controversy sells.
[01:38] Facebook rewards the fact that you are controversial.
[02:17] Hernan speaks about a couple of things that make founders edgy about advertising.
[02:23] Hernan believes that advertising is not a magic bullet.
[03:17] Unfortunately, many people say they can grow your business when they cannot do it.
[04:42] Hernan says that the market doesn't lie. If you don't have a good product or offer, it won't sell.
[06:36] Hernan discusses testing and selling before you build, that's the whole idea of the marketing validation phase.
[07:40] There is a lot of power in a small five dollars a day campaign.
[08:13] Thank you for listening to the show!
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
Have you used affiliate marketing? Listen as Hernan shares his approach to affiliate marketing and why he uses Active Campaign exclusively. Hernan also explains how an acquisition funnel works and using a continuity funnel. If you have questions about what you learned in this episode, please visit www.marketingatlasshow.com and leave a comment.
If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
In This Episode:
[00:01] Welcome to the show!
[00:12] Hernan shares his approach to affiliate marketing. It all comes down to building your own list and being really adamant about the quality of the product you are pushing.
[01:10] He believes that the Active Campaign is the best program.
[02:09] Hernan explains how an acquisition funnel works.
[03:53] He also speaks about a continuity funnel.
[04:17] Thank you for listening to the show!
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
Do you know what to do if your Facebook ads get disapproved? Listen as Hernan gives ideas on how to fix the issues that occur when Facebook disapproves of your ads or shut your account down. Facebook doesn’t give their reps hard fast rules or the specific reason they have shut an account down, but if you chat with the reps and are cool with them, they will try to help you find the answers you need. Hernan also suggests that you don’t depend on one source of traffic, have backups.
If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
In This Episode:
[00:36] Welcome to the show!
[01:07] Hernan shares how you fix the issue when your ads are disapproved.
[01:51] Facebook doesn’t give their reps hard, fast rules, or the specifics of why an account was shut down or disapproved of ads.
[02:44] Hernan says that if you chat with the reps, but don’t get an answer, keep chatting with them.
[04:01] One thing Hernan wants to drive home is that you never need to depend on one traffic source.
[04:30] You always want to have backups.
[04:39] If you are cool with the reps, they will be cool with you.
[06:07] Thank you for listening today!
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Hernan is excited to announce that he still has his Perfect Ads program at a launch price. If you want to write better advertising for Facebook, Instagram, and YouTube, click here to get on the list!
Would it help you to be able to measure costs from the Facebook ads manager? Listen as Hernan shares how you can do this and why it is crucial. Hernan talks about manually inputting how much money you spend per ad set versus how many 100% video views you got, and then once it is inputted, it will be on your dashboard for you to check out anytime. Hernan shares that Facebook is rolling it out to a select few first, and then it will be available to everyone.
Are you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
In This Episode:
[00:05] Welcome to the show!
[01:10] Did you know that you will be able to measure cost from the Facebook Ads manager itself?
[01:43] Hernan talks about the formula you can use to calculate the average order value.
[03:02] Hernan speaks about inputting manually, how much money you spend per ad set versus how many 100% video views you got.
[03:45] Do you like to track your entire funnel on the Facebook dashboard?
[04:12] Hernan says it's one thing to understand your real average order volume versus what Facebook understands, my average order volume.
[04:53] They will roll it out soon.
[05:29] Thank you for listening.
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Are you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
Where do you test a new offer? Listen, as Hernan talks about why you don’t want to test in your funnel, it’s better to test with your advertising. Hernan speaks about the three key things that make up his rapid testing framework for starting campaigns. Dynamic ads or dynamic creatives, ad set level budgets, and automatic payments make up the framework. Hernan describes how each of these processes and how they work in his framework if you are ready to test an offer, you need to listen to this episode.
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
In This Episode:
[00:37] Welcome to the show!
[00:49] Are you testing Facebook ads in your funnel?
[01:41] Hernan shares his framework when starting a campaign.
[01:57] Have you been using dynamic ads?
[02:17] Hernan speaks about using an ad set level budget.
[02:45] He has ten different ad sets, and he tests one interest per ad set.
[04:20] Hernan says that after the testing period, you will find out which works the best.
[05:06] With this framework, Hernan says he can test anything.
[06:08] Dynamic ad sets or creatives, ad set level budget, and automatic placements are the keys for Hernan’s framework for testing.
[06:42] Thank you for hanging out and listening to the show!
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
“Marketing is a combination of funnels and how much you can pay to acquire new customers.” Listen as Hernan explains what this is and why it is better to bid more so you can outbid other advertisers. Hernan also speaks about two important funnels you need to run: the acquisition funnel and the profit-maximizing funnel. If you have a proven funnel, then that would be the time to consider doing a manual bidding campaign for Facebook. This is a great episode that you don’t want to miss if you are looking to grow your customer base with Facebook advertising.
Are you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
In This Episode:
[00:16] Welcome to the show!
[00:33] Hernan speaks about the acquisition funnel, one of two funnels you need to have.
[00:37] The profit-maximizing funnel is the second most crucial funnel you can have.
[01:33] If you have a proven funnel, what you want to consider is a manual bidding campaign on Facebook.
[02:05] Hernan discusses what you have to do to get your ads at the top of the bids.
[02:58] With a manual bidding campaign, you are overriding Facebook.
[03:52] Hernan explains why it’s better to bid more money to give Facebook more lead way to bid against other advertisers.
[04:30] Marketing is a combination of your funnels and how much you can pay to acquire new customers.
[05:37] I hope this has been helpful.
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Are you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week; techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
Have you heard about all the new ways Facebook is allowing you to pay without leaving the platform? Listen as Hernan shares what other apps you can buy from directly, and how Facebook allows you to start conversations with people on WhatsUp. Facebook is creating an echo system so you can buy without leaving the platform, which keeps people on your site where you want them, but the downside is that you don’t control the environment. Hernan always gives excellent information about how to use Facebook to your advantage.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
In This Episode:
[00:36] Welcome to the show!
[00:50] In Latin America, WhatsUp has been present for many years.
[01:14] Facebook purchased WhatsUp a few years ago, and Facebook is now allowing people to buy directly from WhatsUp and Facebook itself.
[02:45] Did you know there is a feature on Facebook ads that allows us to start up WhatsUp conversations?
[04:40] One of the good things is that Facebook allows you to advertise and generate WhatsUp conversations; it also allows you to advertise messenger conversations.
[05:19] One downside is that you don’t control the environment.
[06:15] Facebook is creating an echo system so you can buy without leaving it.
[06:56] Never depend on one source of traffic.
[07:41] If you find this helpful, please share.
[08:05] Thank you so much for stopping by.
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Are you getting what you want out of your Facebook Ads? If you are running Facebook ads, you know it can get complicated. Facebook changes things every week, techniques and strategies are being updated all the time. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
Are you having issues getting your Facebook Ads approved? Listen as Hernan shares his insights on ways to get them back up. He says to appeal until they give your account back or reinstate your Facebook ads back, clean up your content, make sure it is compliant and then appeal as much as you can. If you want Hernan to go over your Facebook Ads to make sure they are compliant, join the NO B.S. Advertising Club.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers, download a copy of my brand new book PERPETUAL Profits.
In This Episode:
[00:36] Welcome to the show!
[01:20] Hernan speaks about people having an issue getting their ads approved, especially during this pandemic.
[02:33] Usually the most compliant type of advertising goes down.
[03:40] Hernan speaks about a client with no compliant issues but was still having issues getting his ads out.
[04:30] Hernan shares that he does policy revenues of his client’s funnels.
[05:09] Filing an appeal is all you can do if your ads are compliant.
[06:03] You can also contact Facebook support.
[06:47] I hope this helps and thank you for listening.
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Hernan is excited to announce that very soon, he will launch a new program called Perfect Ads. Click here to get on the waiting list!
Could your business use a boost right now? Listen, as Hernan shares three things that you can do today to move your business forward. One way that Hernan suggests is payment plans for high-end products, another is continuity programs, and a third is to build your audience today for the future. Hernan explains why he believes doing these simple things will move your business forward during this trying time plus more in this episode of Marketing Atlas.
If you are running Facebook ads, you know it can get complicated. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers download a copy of my brand new book PERPETUAL Profits.
In This Episode:
[00:37] What’s up everybody?!
[01:58] Hernan shares three things that you can do to move your business forward.
[02:28] Setting up a payment plan for high-end products will allow you to sell the products but make it easier for the buyer.
[04:49] A second option that works well is low continuity programs.
[06:37] The third important thing is to build audiences.
[08:03] Hernan recaps the three things that you can do to move your business forward.
[08:51] for the waiting list for Hernan’s new program.
[09:26] I Hope everyone is staying safe, and I will see you real soon.
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
If you want to increase the number of customers you have, increase the number of transactions, meaning the value of those customers with your company, or increase the frequency of purchases from customers download a copy of my brand new book PERPETUAL Profits.
What two funnels do you need to be running to gain customers and maximize the profit? Listen, as Hernan describes his two favorite funnels to run with Facebook ads and how to use them to get the best returns. The first funnel is what he calls a self-liquidating funnel, and the second one is for high ticket sales, Hernan shares why these two funnels work and when he uses them. If you are funning Facebook funnels, this is the episode you need to hear.
If you are running Facebook ads, you know it can get complicated. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy.
In This Episode:
[00:01] What’s up everybody?!
[00:14] The topic today is Hernan’s top two favorite funnels.
[01:20] Hernan shares a story about a coaching student he has that wants to increase his income.
[02:27] Do you want to gain new customers and maximize profit?
[03:14] Hernan speaks about having a sales page and an order form with a product between five dollars and twenty-seven dollars, which he calls a self-liquidating funnel.
[04:46] Funnel two is the high ticket funnel with a webinar, an order form, and a thank you page.
[05:35] Hernan says this is an excellent funnel if you are selling something thirty-five hundred or more.
[06:04] After someone comes in, you can send them to register for the webinar and then send them the high ticket offer.
[07:22] These are Hernan’s top two funnels, and he hopes this helps.
[07:35] Don’t forget to download Hernan’s new book PERPETUAL Profits.
[07:50] I Hope everyone is staying safe, and I will see you real soon.
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Do you have digital marketing questions? Every Wednesday at 2:00 pm EST, Hernan goes live answering all of your digital marketing questions on The Marketing Atlas Show. Drop your questions for this coming Wednesday, and we will answer as many as we can live.
Is your marketing business centered on small businesses? Listen, as Hernan shares a study that Facebook conducted around thousands of small businesses where they stated that over half of the small companies they polled are reporting increased online interaction with their clients. More than half of those are conducting all of their sales online. It also stated that 57% of small business owners are optimistic about the future of their businesses, even with this worldwide pandemic. So if small businesses are where you make your money, this crisis shouldn’t slow you down.
If you are running Facebook ads, you know it can get complicated. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
If so, you need to go to PERPETUAL Profits and download Hernan’s new book. In this book, he shares his three-step process for skyrocketing profits by getting more customers, increasing the amount of money the customers are spending, and increasing the frequency of when they buy.
For more information on how to use Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:37] What’s up everybody?!
[02:29] Hernan shares a study that Facebook conducted on thousands of small businesses.
[04:38] 50% of businesses are reporting increased online interaction with their clients.
[05:50] 36% report that they are now conducting all of their sales online.
[06:13] 35% of businesses that have pivoted have expanded digital payments.
[06:44] 57% of small business owners are optimistic about the future of their businesses.
[07:52] Are you servicing small businesses?
[09:21] If you have questions, go to www.marketingatlasshow.com
[09:37] Thank you for hanging out with me and listening to the show!
Find Hernan:
Hernan Vazquez
Marketing
Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
If you are running Facebook ads, you know it can get complicated. Hernan has condensed several years of experience and millions of dollars in advertising in a straightforward guidebook. Use this guide whenever you are running Facebook ads, so you have a template to use. Go to Facebook Ads Guide 2020 to download your copy.
If you hire a Facebook ads agency before you are ready, you will not have results. Listen as your host, Hernan Vazquez discusses the main point of an agency and what it takes for them to run a successful Facebook ads campaign. Hernan shares some things that you must have in place before hiring an agency makes sense.
Hernan shares that you must have a proven offer and not be in a hurry to hire an agency. He also says that we cannot advertise banned items on Facebook, so make sure you know what those things are before you lose money. Hernan believes that the best way to see if your ads are working is to run the ads yourself and learn the platform first before hiring someone else.
If you want to know how Hernan went from selling articles for $4 to spending 7 million + in advertising last year, go to the NO B.S. Advertising Club.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and Hernan will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
If so, you need to go to PERPETUAL Profits and download Hernan’s new book. In this book, he shares his three-step process for skyrocketing profits by getting more customers, increasing the amount of money the customers are spending, and increasing the frequency of when they buy.
For more information on how to use Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:36] Hello everybody!
[00:55] What is the point of an ads agency?
[02:12] Hernan shares where you need to be to hire a Facebook Ads agency.
[02:55] The first thing you must have is an offer that is working.
[03:47] The second thing is that if you are in a hurry, you don’t want to hire a Facebook Ads agency.
[06:14] Are you promoting a banned product?
[07:18] The fourth is to have a policy audit in place before running your ads.
[08:10] The fifth thing is to run your ads yourself to see how the platform works.
[09:04] A proven offer and proven service is the most important thing you have to have before hiring an ad agency.
[10:15] Thank you for listening to the show!
Find Hernan:
Hernan Vazquez
Marketing Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Do you want to get many ticket clients from high to low and everything in between? If so, you need to go to PERPETUAL Profits and download Hernan’s new book. In this book, he shares his three-step process for skyrocketing profits by getting more customers, increasing the amount of money the customers are spending, and increasing the frequency of when they buy.
Are you struggling to get high ticket leads from your Facebook ads? Listen as your host, Hernan Vazquez discusses how to go from no high ticket clients to top ticket clients and why you don't need a bunch of different clients, you need a few high ticket ones. Do you bypass the case study when you are advertising? Hernan believes if you do, you will end up with people who are not a fit for you or people that make appointments but are no shows.
Hernan says that if you want to increase the quality of the leads, get more booked appointments with fewer no shows, and more people with money that want to do business with you, a branding campaign is the first step. Hernan believes that running branding campaigns first to warm potential clients up and show them how you can help them will bring you the success you are looking for with Facebook ads.
If you want to write advertising that compels people to, you can learn Hernan's approach to writing great ads by getting on the waitlist for his new workshop, Perfect Ads.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
For more information on how to use Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:36] Hello everybody!
[02:45] Hernan speaks about the process most advertisers follow.
[03:51] Are you bypassing the case study?
[04:28] Hernan believes if you avoid the case study, you will end up with many people scheduling calls that will be no shows or people that are not a suitable fit for you.
[06:04] Hernan talks about running a branding campaign to warm people up and show them how you can help them.
[07:32] Next, Hernan says you need to send traffic to your blog posts and create a custom audience on Facebook.
[08:33] Hernan believes this is one of the best ways to get top ticket clients.
[09:14] If you want to learn how to multiply your income and what to do once someone clicks on your ads, get Hernan's book PERPETUAL Profits.
[09:35] Thank you so much for listening.
Find Hernan:
Hernan Vazquez
Marketing Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Are you getting quality leads from your Facebook ads? Listen as your host, Hernan Vazquez, shares his two-step approach to getting higher quality leads. If you are getting lots of leads but then no shows when they have scheduled calls, it might be time to try this approach and filter the leads before you send them to process.
Filtering your ads is very inexpensive right now, and it allows you to get leads from people who want to do business with you. The cost per lead may go up, but you have a smaller audience of people who engage with your content. Most people focus on generating as many leads as possible, but ask yourself how many of those leads buy something from you?
If you want to write advertising that compels people to, you can learn Hernan's approach to writing great ads by getting on the waitlist for his new workshop, Perfect Ads. Get it now while it is still at a discounted price.
Learn more about the profit loop in Hernan's recent book, PERPETUAL Profits; if you would like a copy, here.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
For more information on how to use Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:36] Hello everybody!
[01:02] Hernan speaks about getting quality leads with your ads.
[01:30] Are you getting a lot of leads but no shows when you have scheduled phone calls?
[02:06] Most people focus on the process of generating leads.
[02:40] Hernan shares his approach to getting leads for high ticket services.
[03:05] Filter first on the ads, then send it to the process.
[04:04] Hernan speaks about running video views campaigns and only targeting those people who engage with their content.
[06:08] You don't want to send just anyone to your sales funnel, only send the ones who are interested in what you are offering.
[06:35] Your cost for lead will go up because you are filtering them and have a smaller audience.
[08:13] Hernan recaps his two-step approach.
[08:51] Another benefit is that filtering right now is very cheap.
[09:11] I Hope that this helps!
[09:41] Thank you. See you next week.
Find Hernan:
Hernan Vazquez
Marketing Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Are your Facebook campaigns still working? Listen, as your host, Hernan Vazquez, shares three tried-and-true ways to kick start Facebook ads that aren't working and push them up to the next level.
Hernan is sharing three steps to kick start Facebook Ads that are not effective anymore. One is to refresh your creatives by changing the color of your images to black and white or sepia. With written ads, you can change up the first paragraph or even just the first line. The next thing is to test new audiences, and the third, if you want to be more advanced, is to launch from a new ad account.
If you want to write advertising that compels people to, you can learn Hernan's approach to writing great ads by getting on the waitlist for his new workshop, Perfect Ads. Sign up now while it is still during launch week and get a discounted price.
Learn more about the profit loop in Hernan's recent book, PERPETUAL Profits; if you would like a copy, here.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
For more information on how to use Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:36] Today, we will talk about what to do when your campaigns stop working.
[03:08] How do we remediate campaigns when they stop working?
[03:18] The first thing is to refresh the creatives.
[05:59] The second thing is to test new audiences.
[06:48] The third thing is to launch from a new ad account.
[07:22] Usually, steps number 1 and 2 should be all you need.
[08:14] I hope this helps have a fantastic day.
[08:24] If you want to take your business to the next level, my Perfect Ads course.
[08:33] Thank you for listening and have an outstanding day!
Find Hernan:
Hernan Vazquez
Marketing Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Do you want to learn how to create advertising campaigns that will allow you to sell anything? Listen, as your host, Hernan Vazquez, discusses advertising in any niche, in any economy and any industry. He has spent the last ten years advertising in different sectors and spent seven million on advertising last year.
Hernan is sharing his five steps to creating fantastic copy, which is the framework of creating brilliant advertising campaigns. Listen as he describes each step, generating a specific pattern interrupt, a general accusation, your story, the benefits, and finally, a call to action. Hernan says that with this framework, you can sell anything, and it will make you a better copywriter.
If you want to write advertising that compels people to, you can learn Hernan's approach to writing great ads by getting on the waitlist for his new workshop, Perfect Ads. Sign up now while it is still during launch week and get a discounted price.
Learn more about the profit loop in Hernan's recent book, PERPETUAL Profits; if you would like a copy, here.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
For more information on how to use Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:36] Hernan shares how you can create advertising campaigns in any economy.
[00:45] He speaks about his experience and the positions he has held over the last ten years.
[02:56] Hernan discusses five steps on how to create excellent copy.
[03:23] The copy on image Ads is essential.
[03:45] Hernan speaks about image ads and how to create them correctly.
[04:43] He chats about the first line of copy for your ads should be a specific pattern interrupt.
[07:15] Hernan describes step number two, which is a general accusation.
[08:15] Tell your story and show an example of what you are saying.
[08:28] Hernan believes that you must then show your benefits, and the more, the better.
[09:03] The next thing is the call to action.
[09:32] Hernan shares that you can use this framework to sell anything.
[10:06] These steps will make you better at copywriting.
[10:30] If you want Hernan to share all of this with you, go to Perfect Ads.
[11:15] Have an amazing day!
Find Hernan:
Hernan Vazquez
Marketing Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
What new skills should you learn in 2020? Listen, as your host, Hernan Vazquez, discusses the opportunity that this pandemic has created for many people. He believes that if you learn how to pivot and how to use this opportunity, you will be on your way to being better down the road.
Hernan shares his insight on how to take advantage of what is happening now. He speaks about the six skills he believes everyone should learn and why they are so important to know during a crisis. Listen as Hernan details each one, and why you should know them, this is a very enlightening episode that you don't want to miss.
If you want to write advertising that compels people to, you can learn Hernan's approach to writing great ads by getting on the waitlist for his new workshop, Perfect Ads. This is your last chance to get this workshop at a discounted rate.
Learn more about the profit loop in Hernan's new book, PERPETUAL Profits; if you would like a copy, click here.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
For more information on how to use Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:37] Hey, what's up, everybody!
[02:22] Hernan speaks about how you can take advantage of what is happening.
[02:54] Copywriting is the first skill that Hernan believes you should learn.
[03:48] Learn how to run Facebook Ads, knowing how to place a good ad in front of the right people.
[05:25] Hernan shares that you should learn YouTube. If you can put together fantastic advertising on YouTube, you will be well on your way.
[06:14] Hernan speaks about email marketing and how it can help your business.
[07:24] Hernan discusses how funnels are becoming the new websites.
[07:49] Branding from the perspective of a small business owner.
[08:54] Hernan says you should get terrific at some of these skills.
[09:40] Thank you so much for hanging out with me today.
Find Hernan:
Hernan Vazquez
Marketing Atlas
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Do you know when to use the Facebook ads set level budget? Listen, as your host, Hernan Vazquez, shares the best time to use this and also when you should use campaign budget optimization. Hernan shares that if you are just starting out, you can use ads set budget, but once you have a proven budget and proven funnel campaign budget optimization works the best.
Hernan speaks about slow scaling with ads set level budget, how sustainable campaign budget optimization is and when you can combine both to have an outstanding campaign. How much do you spend on Facebook ads? Listen, as Hernan shares the best way to make your money work for you and get the most for your advertising dollar.
If you want to write advertising that compels people to click, you can learn Hernan’s approach to writing great ads by getting on the waitlist for his new workshop, Perfect Ads.
Learn more about the profit loop in Hernan’s new book, PERPETUAL Profits; if you would like a copy, click here.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
For more information on how to use Facebook advertising campaigns, download my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:56] Hey, what is going on, everybody!
[01:19] If you want to write advertising that compels people to click, get on the waiting list for Hernan’s new workshop, Perfect Ads go to www.HernanVazquez.com/wait.
[02:24] Hernan shares about campaign budget optimization versus ads set level budget.
[03:04] Hernan says that when you are just starting out or testing ads, set level budget works well.
[04:18] Once he has a proven budget and proven funnel, he starts scaling with campaign budget optimization.
[04:45] Slow scaling is another thing Hernan uses with ads set level budget.
[05:36] Campaign budget optimization is more sustainable.
[07:20] Hernan says that if you combine both the ads set level budget with the campaign budget optimization, you will have a good campaign.
[08:42] How much do you spend daily on Facebook ads?
[10:15] On campaign budget optimization, you need to have a larger budget.
[12:11] If you want to learn Hernan’s approach to writing great ads, get on the waitlist for the new workshop Perfect Ads.
[12:38] Have an awesome Friday, everybody, and I’ll see you soon.
Find Hernan:
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Are you paying to generate leads for your business? Listen, as your host, Hernan Vazquez shares how to flip that and get paid to generate leads, the three drivers of company growth, and his profit loop. Hernan will share the funnel that the big dogs use so you can stop paying for leads.
Hernan discusses the price to gain new clients with Facebook ads, why some only buy low front end offers, others buy the offer bump, and still, others buy it all. Listen as Hernan shares how he uses his acquisition funnel and why you shouldn’t try to use this formula if you only have one product to sell.
Learn more about the profit loop in Hernan’s new, PERPETUAL Profits, if you would like a copy here to download.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
For more information on how to use Facebook advertising campaigns, download my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:36] Hey, what is going on, everybody!
[01:12] Do you think you have tried everything to generate more leads online?
[01:19] Hernan speaks about the three drivers of company growth.
[02:45] Hernan shares what the big dogs are doing to get paid for leads.
[03:07] Do you know what low front end offers are?
[04:53] Hernan speaks about how much it costs to gain new clients on Facebook ads.
[06:49] Some people will only buy the front end offer, some the offer bump, and some will buy it all.
[07:57] Hernan shares his acquisition funnel.
[09:15] Think about what you will sell after the fact of what other products you will sell.
[10:00] I hope this is helpful if you want to learn more, download my book PERPETUAL Profit.
[10:38] Thank you, and I will see you real soon.
Find Hernan:
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Are you picking the right Facebook campaign objective for your business? Listen, as your host, Hernan Vazquez discusses why it matters which campaign objective you choose and his top three campaign objectives that will get you noticed on Facebook.
Hernan shares that Facebook drops people in different buckets, depending on which campaign objective they choose, so you must choose correctly. Listen as Hernan shares the three campaign objectives that he is running right now. He tells us he always runs the conversion objective, and now he has added the video views or engagement objective and the traffic objective. He believes that running these three together will give you the most bang for your buck.
For a copy of Hernan’s new book, PERPETUAL Profits, click here to download.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
For more information on how to use Facebook advertising campaigns, download my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:02] Hey, what is going on, everybody!
[00:12] Let’s talk about Facebook campaign objectives.
[00:49] Facebook places people in different buckets, depending on which objective you choose.
[01:28] Are you selecting the wrong campaign objective?
[01:44] Let me show you my top 3 campaign objectives.
[01:55] Hernan shares that the campaign objective he always runs is the conversion objective.
[03:37] Video views are the second top objective that he uses.
[04:57] The traffic objective is his third top choice; he uses this for retargeting.
[06:52] Hernan shares that you can combine these three objectives.
[07:51] Thank you, guys, for joining me.
Find Hernan:
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Did you know that Facebook allows us to build audiences on the platform without them touching our funnel? Listen, as your host, Hernan Vazquez, discusses two campaign objectives, why Facebook is a limited inventory platform and why Google doesn’t have the same limitations on this episode of Marketing Atlas.
Listen in as Hernan shares why Facebook has limitations on advertising and how to get around them to increase your audience base, how to lower advertising costs while increasing your quality leads, and the two campaigns that will grow your audience. Hernan tells us that when you share Facebook assets on Facebook, you have a much larger organic reach, and he shows us how to do it.
Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of innovative digital strategies and technologies. His company helps students, entrepreneurs, coaches, consultants, and infopreneurs to grow their revenue online by developing marketing funnels and email automation.
For a free download of Hernan’s brand new class, The Perfect Facebook Trifecta, please click on the link and sign up.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
For more information on how to use your Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:02] Hey, what is going on, everybody!
[00:26] Check out my brand new class: The Three Pillars of a Great Advertising Campaign.
[00:45] Hernan shares about opportunities on Facebook.
[01:55] Hernan discusses why Google doesn’t have the same limitations on inventory as Facebook does.
[02:33] Facebook is a limited inventory platform.
[03:25] How do you reverse your advertising strategy so that you can lower your costs and increase your quality leads?
[05:02] Pay attention to engagement and video use; we are building audiences through these two campaign objectives.
[06:31] When you are sharing Facebook assets on Facebook, you will have a much larger organic reach.
[07:31] We are building audiences and selling to them, building audiences on Facebook is inexpensive right now.
[08:22] Your audiences on Facebook now become your assets.
[09:57] Add this tip to your arsenal of what is already working.
[11:07] The Facebook Ads Trifecta is Hernan’s new class; if you are interested, click here.
Find Hernan:
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Are you interested in learning the top three stages for a great Facebook advertising campaign? Listen, as your host, Hernan Vazquez, describes the three steps in detail along with the timeline in which he believes these stages should be used in your campaign. All in this episode of the Marketing Atlas podcast.
If you would like a free copy of Advertising 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
Listen in as Hernan shares the three stages and where they should fit in the timeline. Phase one is when you are first starting and begin the interest targeting. Phase two is after you get people through your funnel, and you can create your target audience and look-a-like audience. Finally, stage three is no targeting campaigns; you target everyone. Hernan goes into great detail on each of these steps, so don’t miss this episode.
Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of innovative digital strategies and technologies. His company helps students, entrepreneurs, coaches, consultants, and infopreneurs to grow their revenue online by developing marketing funnels and email automation.
If you want to hang out with Hernan for a weekly Q & A and you want to learn precisely what’s working right now, go to No BS Advertising Club. Hernan intends to put together a great mastermind of people who are advertising entrepreneurs and media buyers to take calls every couple of weeks to answer your questions. If you attend the Q & A, Hernan will give out a golden nugget that you can swipe and deploy to use on your Facebook campaigns.
For more information on how to use your Facebook advertising campaigns, my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:36] Hey, what is going on, everybody!
[01:01] If you want to come and hang out with Hernan on a weekly Q&A, go to the No BS Advertising Club.
[01:47] Hernan shares the timeline for all three stages.
[01:57] Stage one is when you are starting with your advertising, you need to target interest.
[02:25] Hernan describes the things you should do when starting.
[03:39] Stage two is after you get people going through your funnel.
[04:06] Hernan describes audience targeting.
[06:01] Hernan speaks about a subset of people who like what you offer.
[08:13] Stage three is a no targeting campaign, targeting everyone.
[10:25] Hernan recaps the three stages and the timeline to follow.
[10:59] Hernan also discusses these stages in his No BS Advertising Club.
[12:00] Hernan tells a story about John Reese and talking about advertising.
[13:45] Thank you for listening to this podcast, and if you have questions, please leave them in the comments.
Find Hernan:
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Do you know, reach omnipresence in your marketplace using Facebook and Instagram ads? Listen in as your host Hernan Vazquez shares the three steps to creating omnipresence in your market so that every dollar and ad you put out there will garner the results you need in this episode of the Marketing Atlas podcast.
If you would like a free copy of Advertising Class 2020, a class that will show you how to make Facebook ads work better, leave your name and address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, a copy of the Facebook Ads Guide 2020.
Listen in as Hernan shares his three-step process for reaching omnipresence, how the more content you put out, the more you will engage with people, and how to make every dollar you spend on advertising worthwhile. Hernan also remarks that you must always have an offer or call to action for people to keep them coming back to engage with you.
Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of innovative digital strategies and technologies. His company helps students, entrepreneurs, coaches, consultants, and infopreneurs to grow their revenue online by developing marketing funnels and email automation.
Hernan shares in-depth techniques to help you with your ads and marketing funnel. He has probably forgotten more than most of us know, so if Facebook advertising campaigns are confusing to you and you can’t figure out what you are doing wrong, this is the episode you can’t miss.
For more information on how to use your Facebook advertising campaigns, download my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:36] Welcome to the show, everyone!
[00:55] Hernan shares the topic of today’s show.
[02:07] Hernan speaks about training the media buying team of Grant Cardone and what he learned.
[02.:51] Hernan shares the three-step process to create omnipresence.
[03:20] Hernan believes that every dollar and every ad that is put out in the marketplace should get your results.
[05:00] The more you see someone show up on TV or your phone, you become familiar with them.
[06:13] Hernan talks about understanding that you need to show up every day so that your audience will start doing more business with you.
[06:52] Step one to omnipresence is to create helpful content.
[07:37] You must create useful content every day; it can be a podcast, blog posts, etc.
[09:43] Step two is to show more content; the more people that engage with you, the more content they will see.
[11:35] Step three is to show them offers, whatever form your sales process is.
[12:27] Hernan shares that you must always have an offer out there.
[13:27] There are a lot of opportunities for you to gain business in a non-confrontational way.
[14:10] If this helps, please let me know in the comments.
[14:43] Share this if you know someone who needs to hear this.
Find Hernan:
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Do you know how to advertise your business effectively on Facebook and Instagram? Listen in as your host Hernan Vazquez discusses how to make the campaigns that you are running on Facebook or Instagram work much better in this episode of the Marketing Atlas podcast.
If you would like a free copy of Advertising Class 2020, a class that will show you how to make Facebook ads work better, leave your name and email address in the comments, and he will make sure you get a copy. Also, to go in-depth on what Hernan is sharing today, download a copy of the Facebook Ads Guide 2020.
Listen in as Hernan shares his three-stages for successful Facebook ads campaigns, he speaks about each stage and what they mean for your business. He believes that if you use these three stages, the quality of your campaigns and the people who will want to buy will increase.
Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of cutting-edge digital strategies and technologies. His company helps students, entrepreneurs, coaches, consultants, and infopreneurs to grow their revenue online by developing marketing funnels and email automation.
Hernan shares in-depth techniques to help you with your ads and marketing funnel. He has probably forgotten more than most of us know, so if Facebook advertising campaigns are confusing to you and you can’t figure out what you are doing wrong, this is the episode you can’t miss.
For more information on how to fix your Facebook advertising campaigns, download my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:26] Welcome to the show, everyone!
[00:37] Hernan speaks about the new advertising class he just recorded Advertising Class 2020.
[01:01] Hernan shares how Facebook and Instagram ads have changed over the years.
[01:50] He tells us that last year he spent seven million dollars in advertising, and he wants to share how this has changed.
[02:10] Hernan says there are three stages of any of his successful Facebook campaigns that he has launched.
[02:34] Stage number one cold traffic, is the awareness stage, putting high-quality content out there.
[03:50] Stage number two warm traffic, is the engagement stage, and puts out additional quality content.
[04:34] Stage number three hot traffic, is the offer stage, this is where you make your money.
[06:06] This is the new way of doing things, and the quality of the people you will be working with will increase using this method.
[06:53] Thank you for hanging out with me for a little bit, and please share this podcast.
Find Hernan:
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
How do you use Facebook call-outs to get people to on your ads? Listen in as your host Hernan Vazquez discusses the essential parts you need to focus on to make sure you are getting optimal clicks on your Facebook Ads page on this episode of the Marketing Atlas podcast. Download a copy of the Facebook Ads Guide 2020 if you want to go more in-depth on what Hernan is sharing today.
Did you know that the first line of text is the call out and shares the message of the ad to specific individuals? Hernan shares his three favorite call-outs so that you can start seeing better traffic on your ads page. He believes that if you use these three call-outs on the first line of your ad, it will help your CTR a lot. If this is an issue you are having, you won’t want to miss Hernan’s easy tips and tricks to a better Facebook Ads page.
Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of cutting-edge digital strategies and technologies. His company helps students, entrepreneurs, coaches, consultants, and infopreneurs to grow their revenue online by developing marketing funnels and email automation.
Hernan shares in-depth techniques to help you with your ads and marketing funnel. He has probably forgotten more than most of us know, so if Facebook advertising campaigns are confusing to you and you can’t figure out what you are doing wrong, this is the episode you can’t miss.
For more information on how to fix your Facebook advertising campaigns, download my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[00:36] Welcome to the show, everyone!
[00:47] Hernan shares the topic of today’s episode.
[00:58] Hernan discusses the essential parts you need to put together to get people active on your Facebook Ads page.
[01:33] Hernan speaks about the element he is sharing with us today, the call out.
[01:45] Hernan shares three call-outs that work well for him.
[01:57] Hernan chats that the first one is Attention….whoever you are targeting.
[02:39] Hernon discusses that the second is XYZ of the ad.
[02:58] He tells us that the third is how to X without Y.
[04:48] Hernan feels like the third call-out is very helpful.
[05:17] If you use these three call-outs at the beginning of your ad, it will increase your CTR a lot.
[05:26] Hernan has put many years of experience and many millions of advertising into one easy guide for you, so download Facebook Ads Guidebook to get all of his tips and tricks.
[05:56] Thank you for hanging out with me for a little bit, and please share this podcast.
Find Hernan:
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Do you feel like putting together an advertising campaign is hard? Listen in as your host Hernan Vazquez describes a couple of ways that you can make your advertising better so that it can add value to your business.
Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of cutting-edge digital strategies and technologies. He has had the opportunity to work with some of the brightest minds in digital marketing and also consults with several large revenue companies, so he knows what works.
There is a difference between paid advertising and organic advertising, listen as Hernan discusses the difference between them, which one works faster and why you can’t compare apples and oranges. He shares the reason your advertising campaign might not be working, how your product will usually go over better with your organic audience, and why paid advertising is like cold calling but still necessary.
Hernan discusses three things that a campaign must have to be successful. (1) put content out in a way that makes people know, like, and trust you. (2) Put out content that reflects and helps your marketplace. (3) Keep running your advertisement even when you do not see results.
Hernan shares in-depth techniques to help you with your ads and marketing funnel. He has probably forgotten more than most of us know, so if Facebook advertising campaigns are confusing to you and you can’t figure out what you are doing wrong, this is the episode you can’t miss.
For more information on how to fix your Facebook advertising campaigns, download my Facebook Ads Guidebook, and my Free Ads Cheat Sheet.
In This Episode:
[01:12] Welcome to the show!
[01:23] Hernan shares why he feels that most advertising campaigns don’t work.
[01:39] He shares a story about a conference he went to and who he was hoping would be there.
[03:36] Hernan speaks about a reason your advertising campaign might not be working.
[05:03] Hernan shares the launch of one of his products and how well it went over with the organic audience.
[07:01] Put out content in a way that makes people know like and trust you.
[07:52] Put out content that helps your marketplace.
[08:06] Keep on running your advertisement even if you do not see any results yet.
[08:53] Stop comparing apples and oranges, organic and paid advertising are different animals.
[09:42] Please download my Free Ads Cheat Sheet.
[10:11] Thank you for hanging out with me for a little bit, and please share this podcast.
Find Hernan:
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
What do you do when your Facebook campaign is not working? Listen as your host Hernan Vazquez tells you how you can diagnose any issues with your Facebook advertising campaign in this episode of Marketing Atlas.
Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of cutting-edge digital marketing strategies and technologies. He has had the opportunity to work with some of the brightest minds in digital marketing and also consults with several large revenue companies, so he knows what works.
Did you know that Facebook ad campaigns average about 50% of the success of any digital? Here are four steps you can use to diagnose the problem when your ads are not working. Are your ads being delivered, are people clicking on your ads, are you getting any conversions from your ads and do you have any repeat customers? Hernan goes into detail on these steps to give you the most achievable results easily and quickly.
Hernan shares in-depth techniques to help you with your ads and marketing funnel. He has probably forgotten more than most of us know, so if Facebook advertising campaigns are confusing to you and you just can’t figure what you are doing wrong, this is the episode you can’t miss.
For more information on understanding how Facebook Ads work download my Facebook Ads Guidebook and my Free Ads Cheatsheet.
In This Episode:
[00:56] Welcome to the show!
[01:10] Hernan goes over what he will share in this episode.
[01:41] Facebook campaigns are about 50% of the success of any digital marketing campaign.
[02:13] Hernan shares the four steps to successfully fixing any Facebook campaign issue.
[02:30] Step one - Are your ads being delivered? Are you getting impressions with your ads?
[02:35] Step two - Are people clicking on your ads?
[02:43] Step three - Are people going to the page and doing what the page is asking them to do?
[03:03] Step Four - Are they buying again?
[03:14] Hernan goes deeper into step one to explain what he means and how it can be optimized.
[04:08] Hernan describes step two in more detail and to change the angle until you get where you need to be.
[06:25] Hernan speaks about your landing page converting in step three.
[07:45] Hernan moves to step four and asks, are people buying what you are selling? Is the offer the issue?
[09:46] Hernan shares that these four steps will allow you to diagnose any marketing campaign and what is happening.
[10:21] If you find this helpful, please subscribe.
Find Hernan:
Download my Facebook Ads Cheatsheet
Hernan Vazquez
@hernanvazquezim
@hernanvazquez
@hernanv07
Youtube
Fixing an advertising campaign that is not working shouldn't be hard. In fact, there are only 4 things to consider.