BRANDED! with Steph Weber: Recent Episodes
Stephanie Weber
Welcome to BRANDED! The podcast for women entrepreneurs who want to build an epic brand to disrupt their industry and make massive impact.
Hosted by brand coach and marketing strategist, Steph Weber, owner of The Weber Co, this podcast is a series of real conversations about life and business with valuable, action-packed takeaways for the entrepreneur that's building their empire.
If you're working to build a revolutionary brand that fosters a multi six-figure legacy, allows you to live with purpose, and pay it forward, you're in the right spot.
Rockstars are welcome here.
What actually happens when you stop treating your short-term rental like a property and start building it like a hospitality brand?
In this episode of Branded & Booked, I'm sitting down with Debra Getts, owner of Shiny Apple Cabins in Blue Ridge, Georgia, to talk about exactly that.
Debra and her husband have built an incredibly clear brand around being some of the most dog-friendly stays in their market. And when I say dog-friendly, I don't just mean they allow dogs. They've thought through the entire experience, from fenced yards and crates to dog blankets, treats, cleaning supplies and the little details that make traveling with your dog significantly easier.
But what I really wanted to dig into with Debra is what happened once she took that strong brand and started intentionally marketing it.
After going through my STR Marketing Bootcamp and continuing to build out her marketing strategy, Debra put the foundational pieces in place first: a clear brand, a direct booking website, email funnels and systems designed to turn attention into actual guests.
Then she started working with influencers.
It wasn't an overnight success story. Her first few collaborations came with plenty of learning curves, contract changes and lessons about choosing the right creators. But she kept refining the process until she found the alignment that mattered.
One of those collaborations eventually resulted in a reel that reached nearly 3 million views.
Since then, Shiny Apple Cabins has grown its Instagram audience from a few hundred followers to more than 6,000, built a waitlist of creators wanting to work with the brand and, most importantly, grown to roughly 80% direct bookings this year.
And that's the part I want you to pay attention to.
The viral reel wasn't the strategy. The brand and marketing ecosystem behind it were.
We're talking about why your brand needs to be established before you bring influencers into the equation, how Debra vets and builds relationships with creators, why email marketing matters when your social reach takes off, and what it actually takes behind the scenes to turn visibility into bookings.
We also get into how Debra has built Shiny Apple Cabins around a very specific guest, why being radically dog-friendly has actually helped the business rather than hurt it, and how knowing exactly who you serve influences everything from your amenities to your pricing.
If you own a short-term rental or boutique hospitality brand and you're trying to figure out how branding, influencer marketing, social media, email and direct bookings actually work together, this episode is going to give you a very real look at what that can look like in practice.
And if you're ready to build the brand and marketing foundation that makes this kind of growth possible, apply to work with us at The Weber Co. We help short-term rentals, boutique hotels and hospitality brands build the strategy, branding and marketing systems designed to turn more of the right people into direct-booking guests.
For the first time, I'm pulling back the curtain on what our first full peak season actually looked like at Cabins on the Cumberland.
There are so many conversations online about buying boutique hotels, building micro resorts, and creating passive income, but very few people are willing to talk about the numbers behind the scenes. In this episode, I'm sharing ours.
I break down our June and July performance year over year, where our ADR and occupancy landed, how a completed guest experience changed everything, and why branding, revenue management, direct bookings, and thoughtful hospitality all worked together to produce our strongest season yet.
I also talk honestly about the realities that don't make it into Instagram posts: construction delays, unexpected expenses, cash flow, saving for slow season, and why a profitable hospitality business is about so much more than big revenue months.
If you've ever wondered what it actually looks like to build a hospitality business from the ground up, or you're trying to increase revenue at your own property, I think you'll find this episode refreshing, practical, and hopefully encouraging.
If you're ready to build a hospitality brand that drives more direct bookings, stronger guest loyalty, and long-term growth, I'd love to help. Learn more about working with my team at theweberco.com.
Curious about the property behind today's numbers? Take a look at Cabins on the Cumberland and see how we've built the guest experience from the ground up at cabinsonthecumberland.com.
What separates a hotel that's simply beautiful from one that guests can't stop booking?
In this episode, I sit down with hospitality designer Courtney Petrovich, founder of Deanery Designs, to talk about the role design really plays in the success of a hospitality brand. We dive into why boutique hotel design is so much more than selecting furniture and finishes, how thoughtful design can help attract investors before a project is even built, and the operational decisions that can save owners time and money for years to come.
We also talk about the shift we're seeing as more short-term rental investors move into the boutique hotel space, why creating a true sense of place matters more than following design trends, and how the smallest details often create the most memorable guest experiences. If you're developing a boutique hotel, planning a micro resort, or simply want your hospitality brand to stand out in a crowded market, this conversation is full of practical insights you won't want to miss.
Connect with Courtney: Website: https://www.denoridesigns.com/ Instagram: https://www.instagram.com/denoridesigns/
Connect with Steph: Website: https://www.theweberco.comInstagram: https://www.instagram.com/theweberco Podcast: https://www.theweberco.com/podcast
We're officially recording our first podcast episode from the camper, and after more than two weeks on the road, it's safe to say this adventure has already taught us more than we expected.
In this episode, I'm sharing an honest behind-the-scenes look at what it's been like transitioning into full-time RV life with our family. From unexpected truck delays and finding a long-term tenant for our home to exploring South Dakota's national parks, navigating tiny living with two little boys, and discovering just how much lifestyle freedom entrepreneurship can create, this episode is a candid update on what this season has looked like so far.
I also share one of the biggest mindset shifts I've had since leaving: realizing that building a business isn't just about financial freedom. It's also about creating the freedom to experience life differently, and this trip has completely changed the way I think about that.
Finally, I'm announcing something I've been incredibly excited to launch: my new On-Site Marketing Intensives. These application-only experiences combine brand strategy, guest experience consulting, content creation, and marketing strategy—all at your property. If you've been looking for hands-on guidance to elevate your hospitality brand while creating a library of intentional content that actually converts, this is exactly what I've built these for.
To learn more about the new On-Site Marketing Intensives, view our travel schedule, and submit an application, visit theweberco.com/on-site-marketing. I can't wait to meet some of you in person as we travel across the country.
Everyone wants more direct bookings.
But what if the question isn't "How do I get more direct bookings?" What if the real question is, "How do I build a business that guests want to book from directly?"
In this episode of Branded & Booked, I sit down with Rose Taika, founder of Your Family's Place, a vacation rental company in Ohio's Amish Country that generates roughly 70% of its bookings through its own website.
Rose is a homeschooling mom of six, a best-selling author, and a hospitality entrepreneur who has built a portfolio of family-focused vacation rentals by thinking differently about branding, guest experience, and long-term business value.
Throughout our conversation, Rose shares why direct bookings are the result of years of intentional business building—not a software, funnel, or marketing hack.
We talk about how Your Family's Place reached approximately 70% direct bookings, why most hosts focus on the wrong metrics when trying to increase direct reservations, and the role branding, email marketing, content creators, advertising, and repeat guests have played in their growth.
Rose also shares why she believes hospitality is ultimately a relationship business and how that mindset has shaped everything from their guest experience to their long-term growth strategy.
One of the most powerful moments in the episode comes when Rose says, "Real businesses market."
It's a simple statement, but one that challenged the way I think many of us approach direct bookings. In an industry where Airbnb can bring us reservations, it's easy to forget that direct bookings don't happen by accident. They are often the result of years of building a brand, nurturing guest relationships, and consistently showing up.
We also discuss the mindset shift from owning vacation rentals to building a hospitality business, creating value beyond the real estate itself, and why scaling a successful hospitality company requires consistent effort over time.
Whether you're a vacation rental owner, boutique hotel operator, property manager, or hospitality entrepreneur, this episode is packed with insights on branding, marketing, guest relationships, and building a business designed for the long term.
Connect with Rose
Instagram: @yourfamilysplace_
Instagram: @hostinginthemotherhood
Connect with Steph
Website: TheWeberCo.comInstagram: @theweberco
In this episode of Branded & Booked, I'm pulling back the curtain on the real booking and revenue numbers from May at Cabins on the Cumberland. If you've ever wondered whether investing in direct bookings is actually worth it, this episode provides the proof.
I break down exactly where our bookings came from, how much revenue each channel generated, and why direct bookings continue to outperform Airbnb when it comes to profitability. I also share the pricing strategies, marketing tactics, and guest experience considerations that have helped us grow direct bookings into a meaningful part of our business.
During the episode, I walk through our May booking breakdown, explain why 29% of our bookings generated 43% of our total revenue, and share how Airbnb and direct bookings compare from a profitability standpoint. I discuss the pricing strategy behind maintaining rate parity across channels, how promo codes and email marketing support direct booking growth, and why direct guests are often less price-sensitive than OTA guests.
I also explore the psychological difference between booking on Airbnb versus a branded website, how simple upsells can increase guest value, why owning the guest relationship matters, and the hidden costs of relying entirely on OTAs. Most importantly, I explain why building a brand is one of the most valuable long-term investments a hospitality business can make.
The numbers from May tell an interesting story. While 62% of our bookings came from Airbnb, those reservations generated approximately 47% of our total revenue. Direct bookings accounted for just 29% of reservations but generated approximately 43% of total revenue. Airbnb produced $12,943.26 in revenue while direct bookings generated $11,927.27, leaving only about a $1,000 difference between the two channels despite a significant difference in booking volume.
If you're a vacation rental owner, boutique hotel operator, or hospitality entrepreneur looking to create a more profitable and sustainable business, this episode offers practical insights you can apply immediately.
Apply to work with us at theweberco.com.
Follow along for more hospitality marketing and direct booking strategies on Instagram at @theweberco.
I genuinely think the hospitality industry is entering one of the biggest shifts we've seen in years — and the hosts who survive over the next 3–5 years are going to think very differently than the ones who thrived during the Airbnb gold rush.
In this episode, I sat down with Gil Chan, founder of Crafted Stays, to talk about where hospitality is headed, how AI is changing the way guests search for stays, and why branding and direct bookings matter more than ever moving forward.
We talked about why relying completely on Airbnb is becoming increasingly risky, how AI tools like ChatGPT are already changing trip planning behavior, what makes a direct booking website actually convert, why amenities alone are no longer enough to stand out, and the difference between "having an Airbnb" and building a real hospitality brand.
One of my favorite parts of this conversation was talking about the "middle tier" of hospitality slowly disappearing — and why the brands that deeply understand their guests and intentionally create experiences are going to be the ones that win long-term.
If you want to connect with Gil and learn more about Crafted Stays, you can visit craftedstays.co, follow along on Instagram @craftedstays, and listen to his podcast, Booked Solid.
If you loved this episode, I'd love to connect with you too. You can find me on Instagram @theweberco or learn more about working with me and my team at theweberco.com. If you're ready to build a stronger hospitality brand, improve your marketing, increase direct bookings, and create a business that doesn't rely entirely on OTAs, you can apply to work with us directly through the website.
We're about 30 days away from leaving for a year-long camper trip with our boys… and honestly? Life feels a little chaotic right now.
In this episode of Branded & Booked, I'm sharing a very real behind-the-scenes update on what's been happening as we prepare to leave "normal life" for a completely different season. From our disastrous first RV test trip to truck issues throwing a wrench into our plans, packing up our house, balancing explosive business growth, and preparing for Collin to leave his six-figure job… there's been a lot happening all at once.
This episode is honest, messy, vulnerable, funny at times, and probably one of the most personal conversations I've shared in a while. We talk about entrepreneurship, lifestyle freedom, risk, pressure, intuition, parenting, and what it actually looks like when you start building a life outside the version everyone expects you to live.
Because the truth is… I don't think entrepreneurship is just about making more money anymore. I think it's about creating a life you genuinely want to wake up inside of.
If you've ever questioned whether you're building a business… or building a life you actually want to live, this episode is for you.
Follow along on the journey: Instagram: @theweberco Personal adventures + camper life: @lifewiththewebers
Work with us: theweberco.com
Most short-term rental owners spend all their time thinking about branding, bookings, design, amenities, and guest experience…
But almost no one talks about the legal side of this business until something goes wrong.
In this episode, I sat down with STR attorney, host, and co-host Katie Johnson to talk about the legal mistakes we see owners and property managers making all the time and honestly, some of these are way more common than they should be.
We talk about LLCs, insurance, rental agreements, safety compliance, co-hosting contracts, operating agreements, capital raising, and what owners need to think about before scaling into boutique hotels, glamping sites, or micro resorts.
Katie shares why simply having an LLC is not enough if your property is not transferred correctly, what insurance companies are actually looking for when denying claims, why rental agreements matter more than most hosts realize, and the biggest risks she sees owners overlooking every single day.
We also dive into safety inspections, reducing liability, protecting yourself as a co-host or property manager, partnership operating agreements, and the legal side of raising capital for STR investments.
This conversation was eye-opening even for me, and if you own, manage, or are investing in short-term rentals in any capacity, this is genuinely one of those episodes you should not skip.
Katie also shares details about her legal template shop, her podcast, and resources specifically created for short-term rental owners and operators.
You can connect with Katie on Instagram at @strlaw.with.katie, through her website at strlaw.com, or by listening to her podcast, STR Law.
If this episode helped you, send it to another host, investor, or co-host who needs to hear it.
And if you're building a hospitality brand you want to grow beyond Airbnb, head to theweberco.com or connect with me on Instagram @theweberco.
Influencer marketing is not just about getting pretty content. It's about creating a moment people want to be part of.
In this episode of Branded and Booked, I'm breaking down what boutique hotels, micro resorts, and short-term rental brands can learn from companies like Virgin Voyages, 818, COMFRT, and Colorescience when it comes to using creators in a way that actually drives attention, demand, and revenue. Because the brands doing this well are not treating influencer marketing like an afterthought. They are building entire experiences around it.
I'm sharing why Virgin Voyages' recent creator cruise was such a smart marketing move, how brands are using groups of influencers to create FOMO and social proof at scale, and why hospitality brands should be thinking much bigger than "let's trade a free night for a Reel." I also walk through how I'd apply this strategy to a boutique hotel, micro resort, or even a single short-term rental, especially around launches, seasonal campaigns, and direct booking growth.
If influencer marketing has felt confusing, expensive, or hard to measure, this episode will help you think about it differently. And if you want help sourcing, negotiating, and collaborating with creators the right way, grab my free influencer marketing guide in the show notes.
You can also connect with me at theweberco.com or come hang out with me on Instagram at @theweberco.
I feel like everywhere I turn right now, someone is talking about AI…how fast it is, how efficient it is, how it can replace entire roles on your team. And while I do think there's a place for it (and we're absolutely exploring that on the operations side of our businesses), I've had this growing tension around how it's being used in marketing… especially in hospitality.
Because here's the reality I can't ignore: so much content is starting to sound the same. Same captions, same emails, same listing language. And when everything feels templated and mass-produced, we lose the very thing that actually drives bookings, connection. This episode is me unpacking that in real time. The good, the bad, and honestly… the ugly of what I'm already seeing happen as more people lean on AI without a real strategy behind it.
I talk through where I think AI actually makes a lot of sense (like supporting your team, reducing burnout, streamlining backend systems), but also where I think we need to be really careful. Because if your brand isn't clear, if your messaging isn't rooted in a real guest experience, AI is only going to amplify what's already broken. More content isn't the answer. Better, more intentional content is.
We also get into what this means for trust. Because at the end of the day, hospitality is human. It's how your guest feels before they book, during their stay, and after they leave. And if your marketing starts to feel robotic, overly polished, or disconnected from reality, you're not just missing bookings… you're eroding trust. That's a much bigger problem.
My hope with this episode is that it challenges you a little bit. Not to avoid AI, but to use it differently. As a tool, not the strategy. To double down on your story, your perspective, your brand voice… the things AI can't replicate. Because the brands that are going to win in this next season are the ones that feel real.
If you want support building a brand and marketing strategy that actually converts to direct bookings, you can connect with us at theweberco.com. And if you're not already, come hang out with me on Instagram. I'm always sharing more behind the scenes there.
If you've ever answered a guest message at the dinner table… in the middle of a family moment… or felt like you're "on" 24/7 in your hosting business… this episode is for you.
In this episode, I'm joined again by Marissa Grover, and we're getting really honest about what it actually looks like to grow a co-hosting or property management business without the right support in place. We talk about the chaos so many hosts are living in… the constant notifications, the pressure to always be available, and the reality that this business is anything but passive when you're doing it alone.
Marissa shares her story of scaling to 30 properties while juggling motherhood and nonstop operations, and the moment that changed everything for her… responding to a guest message while in labor. That experience forced her to take a hard look at what she had built and ask, "Is this actually the life I wanted?" From there, we dive into what shifted, how she started building a team, and why hiring earlier would have changed everything.
We also break down what it really looks like to hire your first VA… when you're actually ready, what to delegate first, and the different ways you can hire depending on your budget and comfort level. We talk about the mindset shift from seeing team members as an expense to seeing them as an investment, and how the right support can actually increase your income while giving you your time back.
Finally, we get into systems… why they feel overwhelming, why most people avoid them, and how they're actually the key to creating the freedom everyone is chasing in this industry. If you've been feeling stretched thin, stuck in the day-to-day, or unsure how to take the next step, this conversation will give you both the perspective and the practical starting points you need.
If this episode resonated with you, I'd love to hear from you. Come connect with me on Instagram @theweberco or visit theweberco.com to learn more about how we can support you in building a brand and marketing strategy that actually works for your business.
And if you want to connect with Marissa, you can find her on Instagram @marisa.grover, where she shares more about systems, operations, and building a business that supports your life… not the other way around.
Peak season is here, and I know a lot of you are gearing up the same way you always have… watching your calendar, adjusting pricing, and hoping the algorithm works in your favor.
But in this episode of Branded & Booked, I'm challenging that entire approach.
Because the biggest shift you can make right now isn't tactical, it's foundational.
You're not just managing listings. You're building a business. And if your strategy starts and ends with OTAs, you're building it on borrowed land.
Inside this episode, I walk through the mindset shift that separates hosts who stay stuck in the cycle of price tweaking and platform dependency from those who actually build something scalable and sustainable. I share what it looks like to step out of obsessing over Airbnb performance and into building a brand, an audience, and a direct booking ecosystem that gives you real control.
I also pull back the curtain on what this has looked like at Cabins on the Cumberland, including hitting nearly 50% direct bookings on one cabin and outperforming market ADR before even experiencing a full peak season with the full property complete. Not as a highlight reel, but as proof of what happens when you commit to long-term strategy over short-term wins.
You'll start to see why the real risk isn't seasonality or competition, it's building something you don't actually own. And what becomes possible when you shift your focus to branding, marketing, and guest experience in a way that compounds over time.
Because the goal isn't just to fill your calendar this season.
It's to build a brand, a system, and a business that keeps it full.
If you're ready to stop relying on OTAs and start building a brand that drives direct bookings, you can learn more about working with us at theweberco.com. And if you want hands-on support building your brand, marketing strategy, and direct booking systems, our agency offers both done-for-you services and consulting to help you get there.
A hot tub is not your strategy.
Neither is a game room. Or a pickleball court. Or checking every box on Airbnb.
In this episode of Branded & Booked, I'm calling out one of the biggest mistakes short-term rental owners are making right now: confusing amenities with strategy.
Because here's the truth…
Amenities might help you compete, but they are not what positions your brand.
And if your entire marketing strategy is built on what you have instead of how it makes people feel, you're going to stay stuck competing on price, copying competitors, and relying on OTAs to fill your calendar.
Inside this episode, I'm breaking down what actually drives bookings in today's market, and it's not more "stuff." It's clear positioning, intentional storytelling, and a branded guest experience that creates real emotional connection.
I walk through why "box checking" is hurting your bookings more than helping, how to turn your features into experiences your guests actually remember, and what it really takes to stand out in a saturated STR market. You'll also start to see why competing on price is a race to the bottom, and what it looks like to step out of it by building a brand people trust and come back to.
Because the goal isn't just to get booked.
It's to build a brand people choose, return to, and are willing to pay more for.
If you've been adding amenities, tweaking your listing, and still not seeing the traction you want, this episode will completely shift how you think about your strategy.
Ready to go deeper?
STR Marketing Simplified kicked off today, April 7, but you can still join me.
We're diving into how to build a brand that drives direct bookings, increases guest loyalty, and gives you more control over your business without relying on OTAs.
Save your seat here: https://www.theweberco.com/str-marketing-simplified
Want more direct bookings… fast?
Not from chasing trends. Not from posting more on Instagram. But from leveraging what you already have.
In this episode of Branded & Booked, Steph breaks down the number one strategy that will drive direct bookings in the next 30 days: email marketing.
And before you roll your eyes… this isn't about sending a "newsletter."
This is about building a system that captures attention, nurtures trust, and converts guests when they're actually ready to book.
Because the truth is, most short-term rental owners are either not collecting emails at all… or they're collecting them and doing nothing with them.
And that's exactly why they're stuck relying on OTAs.
In this episode, Steph walks through what's actually working right now when it comes to email marketing and how to implement it in a way that leads to real results quickly.
We break down why email is often dismissed in this industry, why that mindset is costing hosts bookings, and what it looks like to use email as a true revenue-driving channel instead of an afterthought.
You'll learn why consistency matters more than perfection, why templates alone won't convert, and why your messaging needs to actually connect if you want to see results.
We also dive into the exact funnels you need to have in place.
From capturing potential guests through strategic opt-ins… To re-engaging past guests who already know and love your brand… To building automated sequences that keep you top of mind long after someone leaves your site…
Because here's what most hosts miss:
Guests don't always book the first time they find you. But if you're not staying in front of them… someone else is.
This episode will show you how to fix that.
If you've been relying on OTAs, struggling to see traction with your marketing, or feeling like your website traffic isn't converting, this is the piece you're missing.
If you're ready to stop guessing and start building a marketing system that actually drives bookings…
Save your seat for STR Marketing Simplified here:https://www.theweberco.com/str-marketing-simplified
From April 7–9, we're diving into the marketing strategies that lead to more bookings, increase guest loyalty, and give you more control over your STR business.
We'll cover how to build a profitable STR brand, the email marketing strategies that convert to bookings, how to make social media work without posting every day, and the truth about influencer marketing for short-term rentals.
The workshop is free, but spots are limited.
$100K in bookings in the first 60 days.
Not from luck. Not from "just listing it on Airbnb." But from building something intentionally different.
In this episode of Branded and Booked, Steph sits down with Yash Bhatt to break down what happens when you approach your short-term rental like a hospitality brand instead of just an investment.
After launching their property, Altitude 22, in December 2025, Yash shares that they secured over $100,000 in bookings within the first 60 days and are now on track to exceed $200,000 in their first year, outperforming their original goal of $175,000.
Yash walks through his journey from real estate investing into short-term rentals, starting with converting a Scottsdale home into an STR, then taking on a full gut renovation in Sedona, and eventually building Altitude 22 in Maine as a fully realized, design-forward, brand-led property.
Throughout the conversation, it becomes clear that these results didn't come from following the standard STR playbook—but from intentionally doing things differently.
We dive into why design is not just aesthetic but directly impacts performance, why doing things the standard way leads to average results, why being local does not make operations easier, and why systems matter more than most hosts realize.
Yash shares how the biggest shift came from moving out of an investor mindset and into an operator mindset, where every decision is made through the lens of guest experience.
From what guests see when they sit in the hot tub, to how the home flows from space to space, to what the first five minutes of the stay feel like—every detail was designed with intention.
And that's exactly what's reflected in their bookings.
Yash shares that every guest who has booked so far fits their exact ideal guest avatar and recognizes the level of thought that went into the experience.
We also break down what experiential hospitality actually means.
Not just adding more amenities—but creating moments that don't show up on a spreadsheet, yet completely change how a guest feels in your space.
From custom lighting in the theater room… To guided amenity cards… To thoughtful details like white noise machines and full-size cribs…
These are the things that build trust, drive better reviews, and ultimately lead to stronger long-term performance.
If you've been focused on optimizing your listing but feel like something is still missing, this episode will show you exactly what that is.
If you're a short-term rental owner trying to figure out where your marketing efforts should actually go, I'm breaking it all down inside my free 3-day workshop, STR Marketing Simplified.
From April 7–9, we're diving into the marketing strategies that lead to more bookings, increase guest loyalty, and give you more control over your STR business.
We'll cover how to build a profitable STR brand, the email marketing strategies that convert to bookings, how to make social media work without posting every day, and the truth about influencer marketing for short-term rentals.
Save your seat here: https://www.theweberco.com/str-marketing-simplified
The workshop is free, but spots are limited.
Connect with Steph: theweberco.com, @theweberco Follow Altitude 22: altitude22maine.com, @altitude22main
Influencer marketing is one of the most polarizing topics in the short-term rental industry.
Some hosts swear by it. Others say it's a complete waste of time.
In this episode, I'm sharing what influencer marketing has actually looked like for our clients... and the results it's produced when it's done strategically. We're talking about a boutique hotel campaign that generated a 3.7x ROI, and another property that went from zero direct bookings to 45% direct bookings after implementing the right marketing foundations and influencer partnerships.
But those results didn't happen because someone posted a pretty Reel.
They happened because the strategy behind the scenes was built intentionally.
In this episode, I walk through the real process behind sourcing influencers, structuring partnerships, negotiating deliverables, and actually tracking results... from website traffic to email subscribers to bookings. Because influencer marketing is not just about exposure. It's about bringing the right audience into your ecosystem and having the systems in place to convert that attention into real bookings over time.
If you're a short-term rental owner trying to figure out where your marketing efforts should actually go, I'm breaking it all down inside my free 3-day workshop, STR Marketing Simplified. From April 7–9, we're diving into the marketing strategies that lead to more bookings, increase guest loyalty, and give you more control over your STR business. We'll cover how to build a profitable STR brand, the email marketing strategies that convert to bookings, how to make social media work without posting every day, and the truth about influencer marketing for short-term rentals.
Save your seat: theweberco.com/str-marketing-simplified Connect with Steph: @theweberco Learn more about The Weber Co.: theweberco.com
What happens when you take an underperforming boutique hotel… and completely reimagine it?
In this episode, I'm joined by former client Andrés Pérez, co-owner of The Iceberg Tahoe, and we're breaking down the story behind transforming what was once the Avalon Lodge in South Lake Tahoe.
Andres spent nearly a decade working at Google before transitioning into real estate investing. Like many investors, he started with long-term rentals, then moved into short-term rentals. But eventually he realized something a lot of people in this industry are starting to discover.
Scaling single properties is hard.
The margins are tighter than people on Instagram make them seem, interest rates change the math, and building a real hospitality business requires something more strategic than just buying one property after another.
That realization is what led Andres and his team into the boutique hotel space.
In this conversation, we walk through the entire journey of acquiring the property that would eventually become The Iceberg Tahoe. From building broker relationships that led to an off-market opportunity, to negotiating seller financing, raising investor capital, and renovating a 20-room hotel in just 90 days.
But the transformation didn't stop at the renovation.
The property had outdated branding, weak reviews, and no real identity that matched the experience Andres wanted to create. Instead of trying to polish what was already there, they made the decision to start fresh.
That's where the branding work came in.
Together we built the strategy behind The Iceberg Tahoe. A name designed to be memorable, iconic, and deeply tied to the Tahoe experience. A brand story rooted in mystery, discovery, and the idea that there's always more beneath the surface.
Because branding is not just about making something look better.
It's about creating a story people want to be part of.
It's about giving a property an identity that guests remember, talk about, and come back to. It's about positioning a business so that marketing actually works.
And the early results are already showing up.
Just a few months after launch, The Iceberg Tahoe has already seen strong early revenue and is generating a meaningful percentage of direct bookings. Even more interesting, the branding has created real excitement among investors and stakeholders who now feel emotionally connected to the project they helped bring to life.
This episode is a behind-the-scenes look at what happens when branding, strategy, and hospitality vision all come together.
If you've ever wondered what it actually takes to reposition a property, launch a boutique hotel, or build a hospitality brand that stands out in a crowded market, this conversation is packed with insight.
Let's get into it.
Connect with Andrés and The Iceberg Tahoe: @theicebergtahoe Connect with Steph: @theweberco Apply to work with us: theweberco.com
You don't have a marketing problem. You have a branding problem.
I know that might sound bold, but after dozens of strategy calls with short-term rental owners and boutique hotel founders, I can tell you this with confidence: most marketing issues are actually brand clarity issues.
As we head into peak season, so many of you are thinking about ads, influencers, social posts, email campaigns, SEO. And yes, marketing matters. But if the foundation underneath it isn't solid, none of it will convert the way you want it to.
In this episode, I break down the real relationship between branding and marketing and why you cannot have one without the other.
Branding is not your logo. It's not your color palette. It's not a Canva mood board.
Branding is the emotional connection. It's the lifestyle you're selling. It's the reason someone chooses you instead of another property in the same market. It's where trust is built. It's where loyalty is formed.
Marketing, on the other hand, is the action. It's how you distribute that brand into the world. It's social media, email, Pinterest, YouTube, OTAs, paid ads. But without brand clarity, marketing becomes posting and praying. It becomes throwing spaghetti at the wall and hoping something sticks.
And that's where so many owners get stuck.
In this conversation, I walk you through exactly how we approach brand strategy inside our agency. From developing deeply specific audience avatars to crafting mission, vision, core values, positioning, tagline, differentiators, guest experience design, and even the first ten minutes of a stay. Because when branding is dialed in, marketing gets easier. Clearer. More consistent. More profitable.
We also talk about the rise of AI in hospitality and why human-centered storytelling matters now more than ever. Hospitality is built on emotion. If your brand doesn't make people feel something, your marketing will struggle to convert.
The biggest takeaway? Everything in branding informs marketing. Every email. Every caption. Every touchpoint. Every piece of signage on your property.
If you're frustrated that your direct bookings aren't growing the way you hoped, this episode will help you diagnose whether the issue is truly marketing… or if it's time to strengthen the brand foundation underneath it.
And if you're ready to build a brand that actually fuels your marketing, you'll want to listen all the way through.
Let's get into it.
Connect with Steph: @theweberco Apply to work with us: theweberco.com
Colin and I just spent two nights at Bolt Farm Treehouse and I'll be honest… I can't turn the hospitality side of my brain off.
If you're in the short-term rental or boutique hotel world, you already know their story. It's talked about a lot. But this episode isn't about the hype. It's about what it actually feels like to check in as a guest at a high-end brand everyone admires. What surprised me. What impressed me. What made me pause.
Because here's the truth: not everything was perfect.
There was a last-minute room switch. An "all-inclusive" experience that wasn't fully inclusive for dietary needs. A few small design and communication hiccups. And yet… it still worked. We still left feeling connected. Rested. Thought about.
Why?
Because the welcome was strong. The intention was clear. The storytelling was emotional. From the curated in-room upgrades to the cocktail hour experience to the way they invited guests into something bigger than just a place to sleep, there were so many moments that reminded me what hospitality is actually about.
In this episode, I break down: ➡️What they did exceptionally well ➡️Where clarity and alignment could have been stronger ➡️What "all-inclusive" really needs to mean ➡️How guest flow impacts shared spaces like wellness areas ➡️Why appealing to all five senses changes everything
And the biggest takeaway? Your property does not have to be flawless to be unforgettable.
Excellence isn't perfection. It's thoughtfulness. It's alignment. It's making sure the experience you promise is the experience your guest actually walks into.
If you're building a micro-resort, refining your STR, or dreaming about something bigger, this one will challenge you in the best way.
Let's get into it. Connect with Steph: @theweberco Apply to work with us: theweberco.com
Let's talk about something that feels personal… but is actually wildly strategic. Naming your short-term rental or micro resort sounds fun (and it is!), but more importantly... it's positioning. It's perception. It's your first marketing asset. And I see so many owners starting with the name before they've ever gotten clear on their guest, their brand messaging, or the experience they're actually building. In this episode, I'm walking you through why that's backwards, and what to do instead.
We're diving into real client stories, including why Freestone Lodge became Silvarra, how Josephine's Ridge was rooted in legacy and storytelling, and why Cabins on the Cumberland was a strategic SEO decision. Your name should signal a feeling. It should act like a magnet for the right guest. And yes, sometimes SEO matters, but it has to work alongside strategy, not replace it. If you've been stuck on what to name your property (or wondering if you got it right), this episode will give you a framework that supports bookings, brand equity, and long-term growth.
If you're building something meaningful, don't let the name be an afterthought. It deserves more than five minutes and a ChatGPT prompt. Enjoy this episode! Connect with Steph: @theweberco
I need you to hear this story.
A stay-at-home mom with a traveling husband hit a breaking point with suburban life and said, "If I'm doing this, I might as well be at the beach." Her husband agreed to buying a beach house only if it made financial sense. So she made it work.
Ninety days later, they closed on their first short-term rental on the coast of North Carolina. It performed not because she followed a guru or a playbook, but because she designed the experience the way she wanted to vacation.
That mom is Beata Lornic, and this episode of Branded & Booked is one of the most grounded conversations I've had about what actually works in short-term rentals.
Her early success led to rapid growth, and then the hard stuff hit. Hurricanes destroyed properties. STR bans and neighbor pushback followed. Markets stopped being forgiving. Instead of quitting, she rebuilt, shifted inland, refined her model, and focused on intentional, high-confidence properties that fit her life and risk tolerance.
If you take one thing from this episode, let it be this: the hosts who are still winning aren't doing more. They're being more intentional.
If you're overwhelmed by the noise or wondering what still works in 2026, this conversation will ground you.
Connect with Steph: @theweberco
Connect with Beata: theboutiquepm.com
The moment a guest opens your door, you're no longer just a real estate investor, you're running a hospitality business.
In this episode, I'm sitting down with my friend Katie to talk about something a lot of hosts say they care about, but don't always know how to execute: true hospitality. Katie spent years in global PR and communications for brands like W Hotels, Ritz-Carlton, Le Méridien, and more, and now owns and operates three short-term rentals while co-hosting a fourth. She's lived on both sides of the industry, and she has a very grounded perspective on what it really means to move from "real estate investor" to "host."
We talk about the moment you open your doors and how, from that point on, you are running a hospitality business, not just holding an asset. Katie shares a hotel study that found the first ten minutes of a guest's arrival sets the tone for their entire stay, and we unpack what that looks like inside an STR: clear directions, lights that actually come on, intentional amenities, and those small, thoughtful touches that make guests feel seen instead of nickel-and-dimed. We also get into bachelorette groups, kids and pets, and why welcoming every member of the family changes how people experience your space and how they talk about it later.
Katie walks us through her own portfolio in Lake George, Saratoga Springs, and the Finger Lakes, and how staying in a destination as a guest shaped what she looked for as an owner. We talk about design gaps, experience gaps, and why she's now exploring boutique motels and hotels with the same heart for hospitality she brings to her STRs. If you've ever felt the tension between automation, profit, and genuinely caring for the people in your homes, this conversation will feel like a reset and a reminder of why this work matters.
Connect with Steph: @theweberco Theweberco.com
Connect with Katie: @bykatiecline
In this episode, I'm talking honestly about wealth, real estate, and the parts of the journey that usually get left out online. The "we went from nothing to millions" stories can make it feel like you're behind, when in reality, a lot of those results were shaped by timing, market conditions, and decisions that can't be duplicated today.
Colin and I walk through our actual financial path, from student loan debt and modest incomes to buying and selling homes, paying off debt, and building equity in ways we never could have predicted. I share what worked, what I would do differently, and why I'm much more cautious about short-term rentals in today's market, with more focus now on long-term strategy, boutique hotels, and micro-resorts.
We also talk through our upcoming camper life decision and what that really looks like financially. This is all about intentional choices, clear boundaries, and understanding risk. If you've ever questioned your progress or felt behind because of what you see online, this episode is meant to bring perspective, not pressure.
Connect with me:
📸 @theweberco 🌐 theweberco.com
In this episode, I'm breaking down the real ROI of marketing for boutique hotels, micro resorts, and short-term rental owners, and I'm doing it with actual numbers, not fluffy marketing talk.
One of the biggest questions I hear from owners is, "What's my ROI on marketing?" And the truth is, most hospitality businesses are looking at marketing the wrong way. It's not an expense you justify month to month. It's an income-producing asset that impacts revenue, margins, and the long-term value of the business you're building.
I walk through a realistic boutique hotel example and show how marketing assets like branding, email marketing, social media, and a direct booking ecosystem can conservatively add around $300,000 per year in revenue, and potentially $800K to $1M in valuation when it comes time to sell. No unicorn assumptions. No perfect markets. Just simple math and strategy that most owners are (unfortunately) not leveraging.
We talk about what marketing assets actually are, why relying solely on OTAs leaves you with no leverage, and how things like pricing power, owned demand, and direct bookings give you more control over your business. I also break down why social media is not just about visibility, but credibility and conversion, and why an email list is one of the most overlooked assets in hospitality.
This episode also covers what to realistically expect from a marketing agency, how to evaluate ROI beyond just "new bookings," and why sometimes the biggest win is reclaiming profit you're currently giving away in OTA fees.
If you're building a boutique hotel, micro resort, STR portfolio, or even a single high-performing property and you care about long-term growth, cash flow, and exit value, this conversation will help you rethink how marketing fits into the bigger picture of your business.
Connect with me:
📸 @theweberco 🌐 theweberco.com
In this episode, I'm diving into why personal branding in 2026 is no longer optional, especially if you're in boutique hospitality. If you're building short-term rentals, a co-hosting or property management business, a boutique hotel, or a micro resort, your personal brand is becoming one of the biggest drivers of trust, connection, and bookings.
We talk through what a personal brand actually is (and how it's different from your property or business brand), why people connect to people (not logos), and how personal story builds trust long before a booking ever happens. I share real examples from my own journey building The Weber Co. and Cabins on the Cumberland, including how showing up online consistently helped us find partners, grow our audience, and create deeper loyalty with guests.
I also break down what I've observed from brands in the hospitality space that are doing this well, why we're in a trust recession, and how human connection is becoming a major differentiator in a crowded market. This episode is for anyone who feels hesitant about showing up online, unsure what to share, or worried about blending personal and business in a way that still feels aligned.
If you want to grow bookings, attract the right guests or owners, and build something that lasts beyond algorithms and trends, this conversation will help you rethink how your personal brand fits into the bigger picture.
Connect with me:
📸 @theweberco 🌐 theweberco.com
We're kicking off 2026 with a decision that has nothing to do with quarterly goals and everything to do with the kind of life we want to live.
In this episode, I'm pulling back the curtain on why our family is planning a full year of camper life — how the idea started, what finally pushed us to commit, and why this felt like a now-or-never moment. I share a glimpse into the planning process, the routes we're dreaming about, and the realities of doing this with two kids, two businesses, and a lot of unknowns.
I also talk honestly about the tension that comes with choosing something outside the "normal" path — especially when your decisions shape your kids' childhoods. The excitement, the fear, the opinions, and the very real questions that come up when you step away from routine in pursuit of more freedom, flexibility, and presence.
This episode isn't about RV hacks or minimalism. It's about lifestyle design, making bold choices before life makes them for you, and asking the hard question: why are we working so hard if we're not actually living the life we want?
If you've ever felt that itch for something different — this one's for you.
Connect with me:
📸 @theweberco🌐 theweberco.com
This final episode of Branded and Booked is a year-end reflection on what I outgrew in 2025 and what I'm intentionally carrying into 2026.
I talk about finishing a 12-cabin micro-resort and what it really feels like to build something big when the risk is real and personal. I share lessons from growing The Weber Co. and Hosted by the Webers, including getting clearer on alignment, pricing our expertise with confidence, and saying no to opportunities that don't fit.
A major theme of this episode is family-first decision making. I share how becoming more present with my kids reshaped my goals, my pace, and even who I look to as role models. I'm still ambitious — but I'm no longer chasing growth that competes with the life we want.
I also reflect on what I deprioritized this year, including my health and marriage, and what I'm recommitting to moving forward. This episode is about choosing alignment over comparison, staying rooted in your own definition of success, and giving yourself permission to celebrate how far you've come.
If you're closing out the year questioning what still fits and what you're ready to release, this episode will resonate. Connect with me:
📸 @theweberco🌐 theweberco.com
It's done. Cabins on the Cumberland is officially complete.
In this episode, I'm sharing what it really took to build a 12-cabin micro resort with an event venue, game center, and year-round amenities — from construction milestones and financing lessons to direct bookings, full buyouts, and what's next.
We talk through:
- How the build unfolded over 2.5 years
- What I'd do differently with underwriting and reserves
- How we've maintained 30–50% direct bookings
- Why full property buyouts (weddings, retreats, church groups) are the future
- The unglamorous realities no one posts about — dead season, cash flow, and learning as you go
This is a raw, behind-the-scenes look at building a destination property — not just something that looks good online, but something designed to last.
If you're building, scaling, or dreaming about a micro resort or event-driven STR, this episode will give you real context, not theory. Connect with me:
📸 @theweberco
🌐 theweberco.com
If I were starting over in short-term rentals today, I wouldn't rush into the first deal just to say I owned one — and I definitely wouldn't invest where everyone else is telling you to.
In this episode, I'm walking you through our real journey: buying our first STR, building a six-figure co-hosting business, and realizing pretty quickly what wasn't the right long-term play for us. We talk about market selection, cash flow vs. equity, why I'd avoid certain oversaturated markets now, and what I wish I had understood sooner about renovations, contracts, and boundaries.
If you're in the "should we buy?" or "what's our next move?" phase — or you're thinking bigger than single-family STRs — this episode will help you slow down and make smarter, more intentional decisions.
We cover:
- The investing choices I'd change if I started over
- Why market selection matters more than ever
- Cash flow vs. long-term equity (and how I think about it now)
- What co-hosting actually looks like behind the scenes
- Why we're focused on micro resorts and boutique hotels moving forward
Connect with me:
📸 @theweberco
🌐 theweberco.com
2026 is not the year to play it safe — and it's definitely not the year to keep relying on Airbnb alone.
In this episode of Branded and Booked, I break down what I see coming next for short-term rentals, boutique hotels, micro-resorts, and the investors behind them — and why branding, direct strategy, and personal visibility are no longer optional.
From platform changes and rising fees to the growing gap between checkbox amenities and truly curated guest experiences, this conversation is a wake-up call for hosts who want longevity, leverage, and real brand value.
In this episode, we cover:
- Why more investors are shifting away from single-family STRs and toward boutique hotels, micro-resorts, and larger experiential projects
- The real cost of relying solely on Airbnb — and why 2026 is the year direct booking strategies become essential
- Why design alone isn't enough (and what real brand strategy actually includes)
- How brand clarity directly impacts the guests you attract — and the problems you avoid
- The rise of personal branding for hosts, operators, and real estate investors with bigger visions
- What it actually looks like to leverage your personal brand to attract partners, clients, and opportunities
- Why the guest experience gap is widening — and how curated rituals, storytelling, and intentional touchpoints win
- The evolution of influencer marketing (no more random trades, ever)
- Why hospitality brands are becoming media brands — and how content now drives demand
- How strong branding and marketing directly increase the exit value of your properties
Connect with me: 📸 @theweberco🌐 theweberco.com
2025 has been one of the biggest years of growth I've ever had — across three hospitality businesses, inside my personal life, and in the direction I'm heading for 2026. I'm breaking down what worked, what stretched me, and what I'm changing moving forward.
I walk through each business — The Weber Co., Hosted by the Webers, and Cabins on the Cumberland — and share the real numbers, the mindset shifts, the growing pains, and the wins. I also open up about the conversations Colin and I have been having about our boys, school, where we want to live, and why "camper life" is the plan for next year.
If you're building something big, navigating pivots, or trying to figure out how to scale without losing yourself in the process… this one's for you.
Connect with me: 📸 @theweberco🌐 theweberco.com
If this episode was helpful, I'd love you to leave a 5-star review and share it with another business owner who's ready to take control of their business and bookings.
In this bite-sized solo episode, I'm breaking down the insane results we've helped our client, Tremont Lodge, achieve since partnering in spring 2025. From stock photos and low engagement to over $40,000 in tracked direct bookings, you'll hear exactly how an integrated marketing strategy — blending social media, email, influencer collaborations, and automation — completely transformed their results.
I'll walk you through the story from the very beginning: where Tremont was when they came to us, the first steps we took to revamp their brand presence, and how each piece of the strategy now works together to drive measurable growth.
What You'll Learn * How we turned uninspired, stock-driven content into a story-driven brand experience that connects * The 3 C's we use with every client: Content, Conversations, and Collaborations * The power of ManyChat funnels and promo codes for tracking real ROI on organic content * How influencer partnerships drove more than $16K in direct bookings — and how to choose the right creators for your season * Why timing matters for influencer stays and how to shift focus in slower seasons * Ways to integrate organic, paid, and email marketing so they all amplify one another
Key Takeaways If you're a boutique hotel, short-term rental, or small business wondering how to actually track what's working in your organic marketing — this episode gives you the blueprint. From codes to lead funnels, I'll show you exactly how to build a strategy that drives bookings, builds your list, and grows your brand all year long.
Connect with me: 📸 @theweberco 🌐 theweberco.com
If this episode was helpful, I'd love you to leave a 5-star review and share it with another business owner who's ready to take control of their business and bookings.
Three years ago, it was enough for your Airbnb to have cute décor and a decent location. Today? The game has changed.
In this episode, Steph sits down with Jordan, co-founder of Somerled Designs, to talk about what it really takes to compete in the 2025 short-term rental market.
You’ll learn how Somerled has scaled from a college-friend side hustle to 50+ design projects per month, why they pair market research with creative interiors, and how their signature approach—“where strategy meets design”—helps investors turn underperforming listings into high-return assets.
Whether you’re investing in a new property or trying to breathe life into an existing one, this conversation will completely shift how you think about design, guest experience, and ROI.
Connect with Somerled Designs Website: somerleddesigns.comInstagram: somerled.designs
Connect with Steph Website: theweberco.com Instagram: @theweberco
You don’t have to stay stuck on the OTA hamster wheel. 👏
In this episode, I’m pulling back the curtain on real short-term rental owners who decided enough was enough—and took control of their marketing.
You’ll hear from five amazing hosts who implemented the exact strategies I teach inside STR Marketing Bootcamp and saw direct booking results they didn’t think were possible:
✨ Kathleen in the Poconos, who clarified her guest avatar (big groups celebrating milestones) and used content pillars to launch a direct booking site. ✨ April in Lake Tahoe, who leaned into lifestyle photography and a referral-only model to position her co-hosting business as exclusive. ✨ Debra in Blue Ridge, GA, who branded her cabins as the dog-devoted stays and booked three guests through her site in the very first week of email funnels. ✨ Jess in Northern Michigan, who turned a great visual brand into a marketing system with email and social—without burning out. ✨ Nolan, who grew from a Caribbean villa to a boutique hotel in Utah, using story-driven marketing to book his biggest stay yet: over $30K.
👉 Every single one of them started with the same foundation: STR Marketing Bootcamp.
If you’re ready to:
- Nail your guest avatar so your content actually attracts the right people
- Build a direct booking engine with email marketing that works while you sleep
- Position your brand so guests happily pay more
…then Bootcamp is where you need to be.
⚠️ Doors close October 1. Don’t wait. Join us here: https://www.theweberco.com/str-marketing-bootcamp
Meet Today’s Guests & Connect With Them ✨ April – Modern Mountain Vacations 📍 Lake Tahoe, CA & NV | Boutique STR consulting & co-hosting business 🔗 Follow along: @modernmountainvacations | www.modernmountainvacations.com
✨ Kathleen – Discovered in Travels 📍 Poconos, Pennsylvania | Short-term rental business & travel experiences 🔗 Follow along: @discoveredintravels | www.discoveredintravels.com
✨ Jess – Wander North Rentals 📍 Traverse City, MI | Real estate expert specializing in STR investments 🔗 Follow along: @wander.north.rentals | www.wandernorthrentals.com/links
✨ Debra – Shiny Apple Cabins 📍 Blue Ridge, GA | Dog-friendly mountain view & creekside cabins with private dog park 🔗 Follow along: shinyapplecabins.com | Instagram: @shinyapplecabins
✨ Nolan – Caribbean Vista + Boutique Hotel 📍 Roatán, Honduras & Southern Utah | Luxury villa + boutique hotel co-hosting 🔗 Follow along: @caribbeanvista
Don’t forget — STR Marketing Simplified kicks off today (Sept 23–25)! It’s a free 3-day workshop where I’ll walk you through how to rely less on OTAs and build a marketing system that works. Save your seat here (or catch the replays if you can’t make it live).
👉 Save your seat here!
Are direct bookings just a trend… or the future of your short-term rental business?
In this episode of Branded and Booked, I’m diving into one of the most important conversations I’ve had with STR hosts over the last two years: should you go all in on a direct booking strategy, and if so, when?
Airbnb isn’t going anywhere, but the constant policy and fee changes remind us that we don’t own that platform. What we can own is our brand, our guest relationships, and a marketing strategy that brings in more control and more revenue.
Here’s what I cover in this episode:
- Why direct bookings aren’t just a passing trend
- The shift I’m seeing with Airbnb policies in 2025 and how it impacts us as hosts
- When to start your direct booking strategy (hint: the best time is today)
- The key marketing levers that actually move the needle — SEO, email marketing, and yes, social media when it makes sense
- Real-life examples of how I’ve approached direct bookings with my own properties
This conversation is packed with clarity and action steps so you can move forward with confidence.
Resources & Links: * Reserve your spot in the STR Marketing Simplified Workshop (Sept 23–25) → Register here! * Follow me on Instagram for more tips and behind-the-scenes: @theweberco * If you enjoyed this episode, leave a quick review and share your favorite takeaway!
I can’t wait to see you inside!
If you’ve ever wondered how to make social media actually work for your short-term rental, boutique hotel, or micro resort—this episode is for you.
I'm breaking down my 3 C’s of Marketing on Social Media Strategy that I've been teaching since 2020. These tried-and-true pillars have helped businesses across industries grow their brands, book more clients, and build genuine connections.
In this episode, you’ll learn:
- How to develop a content strategy rooted in your brand stories and guest experience.
- Why conversations (and engagement funnels like ManyChat) are essential to boost visibility and track bookings.
- How to approach collaborations and influencer marketing in a way that actually drives results.
I'm also shareing real client examples, proven strategies, and practical ways you can implement the 3 C’s in your own business right now.
And if you’re ready to go deeper? Be sure to save your seat for my free 3-day workshop, STR Marketing Simplified, happening September 23–25. I'll walk you through these strategies in even more detail, plus give you examples and tools you can apply immediately. A replay will be available for a limited time, but you’ll get the most out of being there live.
👉 Save your seat here!
Resources & Links: * Reserve your spot in the STR Marketing Simplified Workshop (Sept 23–25) → Register here! * Follow me on Instagram for more tips and behind-the-scenes: @theweberco * If you enjoyed this episode, leave a quick review and share your favorite takeaway!
Are you running yourself ragged trying to market your short-term rentals… and still not seeing results?
You’re not alone. In today’s episode of Branded and Booked, I’m digging into the top two mistakes I see STR hosts make with their marketing—mistakes that cost you time, money, and bookings.
Here’s what we cover:
- Why splitting your attention across multiple property accounts and brands is actually holding you back
- The difference between “spaghetti marketing” and strategy (and how to stop wasting energy)
- The two non-negotiables every STR owner needs in place before worrying about social media
- How a streamlined brand and direct booking setup can put thousands back in your pocket each year
🎉 And don’t forget: I’m hosting STR Marketing Simplified, a free 3-day workshop happening September 23–25. If you’re ready to build a brand that stands out and a direct booking strategy that actually works, grab your spot HERE. Replay will be available if you can’t join live. Follow along on Instagram @theweberco for more tools, strategies, and behind-the-scenes of how we’re building guest-first brands in the STR space.
Airbnb just announced another major policy change — and hosts on Facebook are losing it.
But here’s the truth: panicking won’t protect your business. Strategy will.
In this episode, I’m breaking down: ➡️ What the new Airbnb host fee structure actually means ➡️ The simple pricing adjustment we’re making right now to protect revenue ➡️ Why direct bookings must be part of your growth plan (and the exact first steps I’d take) ➡️ How email + SMS marketing is the lowest-hanging fruit you’re probably ignoring ➡️ The role social media and ads play when you’re ready to scale
At the end of the day, we are entrepreneurs — which means we stay solution-oriented. These platform changes aren’t the end of your business. They’re the nudge you need to take more control of your bookings, your brand, and your bottom line.
🎙️ Plus: I’m hosting a free 3-day live workshop, STR Marketing Simplified, starting September 23. We’ll dig into brand foundations, the marketing strategies that actually drive direct bookings, and how to stop building your business at the mercy of Airbnb’s rules.
👉 Save your seat here: https://www.theweberco.com/str-marketing-simplified Follow along on Instagram @theweberco for more tools, strategies, and behind-the-scenes of how we’re building guest-first brands in the STR space.
Are you leaving thousands of dollars in bookings on the table because your website has no opt-in? In this episode of Branded and Booked, I walk you through the exact funnel we set up for Cabins on the Cumberland that grew our email list to over 1,100 potential guests—people who have never stayed with us but are now primed to book.
You’ll learn:
- Why simply having a direct booking site isn’t enough
- How to use pop-ups, giveaways, and promo codes to collect guest data
- The 5-email sequence we use to convert subscribers into paying guests
- How we’ve leveraged QR codes, ads, and social media to drive traffic
- The results we’ve already seen: $5,000 in bookings directly tied to this funnel
Marketing doesn’t have to be complicated. With the right opt-in strategy, you can build a list of warm leads that generates revenue for you month after month.
📲 Ready to stop losing leads and start converting browsers into bookings? Hit play and I’ll show you exactly how we did it. ✨ Let’s stay connected:
→ DM me @theweberco or follow @hostedbythewebers
→ Visit theweberco.com or hostedbythewebers.com for more resources
→ Hop into my free Facebook group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips
A question I was asked recently stopped me in my tracks: “Steph, where does your willpower come from?”
It made me reflect on my story—and here’s what I realized: you don’t need everything perfectly lined up to create the life and business you want. I didn’t have financial support for college. I didn’t have a mic for 200+ podcast episodes. I didn’t have a clear, linear path into entrepreneurship. But I showed up anyway.
In this episode, I’m sharing the real side of that journey: ➡️ How my family’s financial crisis shaped the way I work and lead ➡️ What self-funding college taught me about grit and clarity ➡️ Why defining your “why” matters more than a perfect setup ➡️ How I navigate the overlap of being a mom, daughter, and entrepreneur ➡️ The boundaries I’ve set to keep family and health first
If you’ve ever felt like you can’t start until you “have it all together,” this episode is proof you already have what you need.
Whether you DIY your Instagram or hand it off entirely, you’ll leave knowing exactly where to focus so your time (and budget) on the platform actually pays off.
✨ Let’s stay connected:
→ DM me @theweberco or follow @hostedbythewebers
→ Visit theweberco.com or hostedbythewebers.com for more resources
→ Hop into my free Facebook group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips
If you run a boutique hotel, micro resort, short-term rental, or property management company, your Instagram can lead to bookings — but only if you’re using it strategically. In this episode, I’m sharing why most hospitality brands miss the mark and exactly how to change that.
We’ll cover:
- The one account setup mistake that instantly splits your audience (and how to fix it)
- Why your “pretty pictures” might actually be hurting your bookings
- The secret ingredient missing from most hospitality Instagram strategies
- A simple shift that turns passive scrollers into active inquirers
- How to make Instagram’s evolving features work for you — not against you
- The overlooked partnership that can fast-track your results in weeks, not years
- What to expect when you commit to a real strategy (and how long it takes to see traction)
Whether you DIY your Instagram or hand it off entirely, you’ll leave knowing exactly where to focus so your time (and budget) on the platform actually pays off.
✨ Let’s stay connected:
→ DM me @theweberco or follow @hostedbythewebers
→ Visit theweberco.com or hostedbythewebers.com for more resources
→ Hop into my free Facebook group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips
If you've ever wondered what co-hosting really looks like — the wins, the hard lessons, and everything in between — this is the episode for you. I'm pulling back the curtain on how we've grown our boutique co-hosting business, the boundaries we’ve had to draw, and the challenges that have shaped the way we operate today.
Here’s what I cover in this episode:
- The difference between co-hosting and traditional property management
- Why slow growth with the right properties is the goal
- What I look for in new properties (and red flags I now avoid)
- The absolute hardest part of this business (cleaning, anyone?)
- Why documenting SOPs is non-negotiable — and how I finally got mine together
- The surprising way I landed some of our best clients
- What new co-hosts must get clear on before saying yes to anyone
If you’re thinking about stepping into the co-hosting world — or already in it and feeling the weight of it all — you’re not alone. This one’s for you.
✨ Let’s stay connected: → DM me @theweberco or follow @hostedbythewebers → Visit theweberco.com or hostedbythewebers.com for more resources → Hop into my free Facebook group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips
Let’s be honest—building a co-hosting business sounds easier than it is. You think: I’ve got systems, I’ve got listings…now where are the bookings? Or worse—you get the bookings and then spend your nights cleaning up after guests who clearly missed the “no parties” line in your house rules.
In today’s episode, I’m sitting down with Punith Upadhya, who went from managing two properties to twelve in under six months—and not by working more, but by becoming the version of himself who could lead at that level.
We’re talking about:
- What it really takes to grow a co-hosting business from the ground up
- The wild guest story that forced Punith to overhaul his entire vetting system
- How to train your team to follow their gut (yes, really)
- Why your business growth will never outpace your self-image
- Tactical mindset habits that actually move the needle—without the fluff
Whether you're deep in the weeds of short-term rental ops or dreaming about scaling without working 60-hour weeks, this convo is full of the perspective shift you didn’t know you needed.
LINKS & RESOURCES: ➡️Connect with Punith on LinkedIn: Punith Upadhya ➡️Follow me on IG: @theweberco ➡️Learn more at: theweberco.com ➡️Join my free Facebook Group: STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips
In this special solo episode, I get personal and share a raw behind-the-scenes look at where my heart, head, and business are at right now.
From influencer beginnings in 2016 to a (game-changing!) pivot into coaching and consulting in 2020, and then again into the world of short-term rentals—this episode takes you through the honest evolution of what it means to build a business and a life that’s in true alignment.
I open up about:
- Why I walked away from chasing arbitrary revenue goals
- The “two-year shift” cycle that always signals a big move
- How selling our first STR created more opportunity, not less
- Our family’s dream to hit the road for a year of camper life
- What it looks like to build and scale two businesses with intention
- Letting go of what success should look like—and rewriting it your way
This is one of those episodes that’s less about strategy and more about soul. If you’ve ever felt the pressure to hit milestones that don’t align with your actual dreams, this one’s for you.
Love this episode?:
- Follow along for more real-time updates: @theweberco.
- Curious about STR branding and marketing support? Visit theweberco.com
- Join the free Facebook community for STR owners: Branding & Bookings for STR Hosts
If you’re still doing everything yourself in your short-term rental business, this episode is the sign you need to stop.
I sat down with Marisa Grover—a systems + operations expert for STR owners—and we’re diving deep into the exact ways you can streamline, delegate, and actually get your time back.
Whether you’re overwhelmed with guest communication, hiring cleaners, or just tired of being in your inbox 24/7… this one’s for you.
Inside the episode, we cover:
✅ The first systems you must have in place (even if you're just getting started)
✅ Tools and automations Marisa recommends for saving hours each week
✅ How to decide what to keep doing yourself vs. what to outsource
✅ The mindset shift every owner needs to go from burnout → balance
✅ Real-world examples of STR owners getting out of the weeds
If you're dreaming of running your rental like a real business—not just a second job—this episode will give you the next right steps.
🎧 Tune in now and start building systems that work for you.
In this episode of Branded and Booked, I’m pulling back the curtain on our biggest project to date—Cabins on the Cumberland. I’ve been getting two questions over and over again: 1️⃣ “What would you do differently?” 2️⃣ “Would you ever do this again?”
Spoiler alert: Yes, I would. But there are definitely things I’d change next time.
I’m walking you through:
- The origin story of how this nine-acre riverfront development came to life (yes, it started with a Facebook post from my brow girl)
- The deal structure, bank process, and why we chose partners over raising capital
- What I would 100% change about the timeline, build order, and amenity placement
- Why sweat equity mattered, and how we managed roles, logistics, and full-on furniture delivery runs
- My honest take on whether I’d go new build or renovation for the next big idea
- What’s next (RV parks, campgrounds, glamping?? 👀)
Whether you’re dreaming about developing a vacation rental community or knee-deep in one already, this episode will help you think more strategically—especially if you're planning to bring in partners or build from scratch.
We’ve learned a LOT over the past year and a half, and we’re this close to wrapping the final phase. August 2025, let’s go.
Have questions about building, partnerships, or STR strategy? DM me on Instagram @theweberco or visit theweberco.com to learn how we help vacation rental owners turn their vision into a brand that books.
And don’t forget to join my free Facebook group to STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips!
Why Influencer Marketing Still Works—But Only If You Do It Right
Influencer marketing isn’t dead—it’s just misunderstood. In this episode, you’ll get the 411 on what’s working (and what’s not) when it comes to influencer strategy for boutique hotels, short-term rentals, and hospitality brands. You’ll also hear behind-the-scenes stories from recent campaigns (including one that turned a $0 stay into $7,000 in bookings), red flags to watch for, and the mindset shift owners need to make before diving in.
If you’ve been burned by bad influencer experiences or feel overwhelmed by where to start, this is your permission slip to rethink the strategy—and do it the right way.
What You’ll Learn: * Why influencer marketing is not just about pretty photos and free stays * The exact deliverables Steph includes in her influencer campaigns * Metrics that actually matter (spoiler: it’s not likes) * A $7K case study that proves influencer ROI * Two influencer red flags you need to watch out for * Why your organic content has to be dialed in first * What makes an influencer pitch an instant yes—or a hard pass
Bottom line: Influencer marketing works—but not if you hand over a free stay and call it strategy.
Resources Mentioned: * Want us to run your influencer campaigns or help you build your strategy from the ground up? DM “INFLUENCER” on Instagram @theweberco and we’ll send you the details. * Love this episode? Join my free → Facebook Group to keep the conversation going!
This week on Branded and Booked, I’m sharing how Cabins on the Cumberland (our micro-resort) brought in 50% direct bookings in May—and the exact strategy behind it.
Even while the property is still under construction, we created a marketing plan powered by storytelling, strategy, and a whole lot of intention. In this episode, you’ll learn:
- Why content is just one part of a bigger marketing picture
- How pairing SEO with storytelling builds long-term visibility
- The 3 C’s of marketing you need to revisit ASAP
- What to offer instead of a basic newsletter to grow your list
- Why collecting phone numbers matters (even if you’re not texting yet)
- How to prep during the slow season so you’re fully booked in the busy one
- What to keep in mind about partnering with local businesses
✨ If you're trying to grow a direct booking strategy that actually works, this one’s for you.
DM me the word “INFO” at @theweberco on Instagram to learn more about how I can help you build a brand that books and a marketing strategy that converts.
Love this episode? Join my free → Facebook Group to keep the conversation going!
Airbnb’s latest updates aren’t just platform tweaks—they’re a strategic move to keep hosts (and their guests) locked into Airbnb. From limiting outside links in communication to discouraging direct bookings, these changes could seriously impact how you grow YOUR business, build guest relationships, and maintain control over your brand.
In this episode, I’m breaking down what the changes mean, why they’re a potential threat to independent hosts, and most importantly, how to stay in control of your brand, your business, and your bookings.
Whether you’re new to hosting or own multiple properties, this episode will help you take ownership of your short-term rental brand, so you’re not just building someone else’s platform.
What You’ll Learn: ✅ What’s changing on the Airbnb platform ✅ Why relying solely on the platform is riskier than ever ✅ How to capture your guests’ information while they’re at your property ✅ How to build a guest pipeline you actually own (hello, email list + direct booking!) ✅ The key marketing assets every STR host needs to future-proof their business
Resources Mentioned: 🔗 Read Airbnb’s Policy Updates → HERE📲 Connect with me on Instagram → @theweberco🎙️ Love this episode? Join my free → Facebook Group to keep the conversation going!
In today’s episode of Branded & Booked, I’m handing the mic to three incredible short-term rental business owners who went through my last round of STR Marketing Bootcamp—April, Cathleen, and Jess. Each of them has a different business model, different challenges, and different results, and you’ll hear firsthand how this 12-week live coaching program helped them build a powerful brand and marketing system that leads to more direct bookings and increased guest loyalty.
What You’ll Learn in This Episode: ✔️ Why relying only on OTAs (Airbnb, Vrbo) limits your business growth ✔️ How these STR pros built a renowned brand and systemized their marketing ✔️ The behind-the-scenes of an STR lifestyle photoshoot (and why it matters!) ✔️ Real results from real business owners who made the shift to direct bookings
Meet Today’s Guests & Connect With Them ✨ April – Modern Mountain Vacations 📍 Lake Tahoe, CA & NV | Boutique STR consulting & co-hosting business 🔗 Follow along: @modernmountainvacations | www.modernmountainvacations.com
✨ Cathleen – Discovered in Travels 📍 Poconos, Pennsylvania | Short-term rental business & travel experiences 🔗 Follow along: @discoveredintravels | www.discoveredintravels.com
✨ Jess – Wander North | Northern Michigan Vacation Rentals 📍 Traverse City, MI | Real estate expert specializing in STR investments 🔗 Follow along: @wander.north.rentals | www.wandernorthrentals.com/links
Resources & Links Mentioned 🔥 Want to learn more about STR Marketing Bootcamp? Join the waitlist → here📲 Connect with me on Instagram → @theweberco🎙️ Love this episode? Join my free → Facebook Group to keep the conversation going!
Be honest: Have you ever said “Oh, I own an Airbnb,” when asked what you do? Now imagine the difference between that and saying something like “I run a short-term destination for young couples.”. The difference? Branding.
In this episode, we dive into what makes an Airbnb (or any business) go from just another option to a must-experience destination. Because let’s be real—every industry is saturated, and standing out isn’t about being the best; it’s about creating a feeling that guests fall in love with.
What You’ll Learn in This Episode: ✨ How to turn your Airbnb into a raving guest magnet ✨ Why a brand is more than a logo—it’s an emotion ✨ What branding is NOT (and why most hosts get it wrong) ✨ The key to making guests feel transported—not just accommodated ✨ The ultimate way to differentiate in a crowded market
This episode will change how you think about standing out in a competitive space. Because when you build a brand people connect with, they won’t just stay once—they’ll keep coming back.
Steph on Instagram: @theweberco and @hostedbythewebers.
And don’t forget: Join our Free Community >>HERE.
Some short-term rentals offer a place to stay, but some create an unforgettable experience… The Asheville Affair offers a trip guests will never forget.
In this episode, we’re taking you behind the scenes of how we designed, branded, and launched a short-term rental built for bachelor and bachelorette groups—and how you can apply these strategies to make your own rental stand out.
You’ll learn:
✔️ The strategy behind designing a space that stays booked (it’s more than just good decor) ✔️ How we crafted an experience-first brand that attracts high-value guests ✔️ Key lessons from launching a rental that commands premium pricing
If you want to move beyond generic listings and create a rental that’s the only choice for your ideal guests, this episode is packed with insights you can use.
🎉 FREE Workshop! 🎉 Want to go deeper? DM me the word ‘workshop’ on Instagram, and I’ll send you access to an exclusive free training inside my Facebook group >>HERE!
Are you relying on your amenities to book your short-term rental?
Saying “We have a hot tub” or “We have a sauna” is fine—but it won’t set you apart in a crowded market. (Trust me, there’s a better way!)
In this episode, we’re talking about how to move beyond a basic amenities list and: ✔️ Create a branded guest experience that makes your rental unforgettable ✔️ Sell the story of your stay so guests feel emotionally connected before they even book ✔️ Use simple, strategic tweaks to increase demand and justify premium pricing
The goal? To make your rental the only choice for your ideal guests—because they’re not just booking a place to stay… they’re booking an experience.
🎉 FREE Workshop! 🎉 Want to go deeper? DM me the word ‘workshop’ on Instagram, and I’ll send you access to an exclusive free training inside my Facebook group >>HERE!
If you own a short-term rental (STR), you’ve probably wondered: Do I need an Instagram account for my property? Is social media even worth it? In this episode, I’m breaking down exactly how to approach social media marketing for your STR—without wasting time or energy.
Here’s what I cover:
- Why choosing one platform first is key (and which one to start with)
- The surprising reason email marketing is actually more important than social media
- How to increase direct bookings (and rely less on Airbnb/VRBO)
- Whether or not your STR needs its own Instagram account
If you’ve been struggling to market your STR or aren’t sure where to focus your efforts, this episode is for you! I’d love to hear your biggest takeaway from this episode—tag me when you listen so we can connect!
Steph on Instagram: @theweberco and @hostedbythewebers.
And don’t forget: Join our Free Community >> HERE.
Branding. Marketing. Direct bookings.
If you’ve ever wanted to rely less on platforms like Airbnb or VRBO and take full control of your short-term rental business, this episode is for you.
We’re diving into practical, no-fluff strategies to help you stand out, attract more direct bookings, and create a guest experience that leaves people raving (and returning).
From branding tips that position you as the go-to host to marketing secrets that feel authentic and effective, this episode is packed with actionable advice to help you:
- Create an epic guest experience.
- Handle less-than-stellar guest experiences.
- Encourage repeat bookings without relying on third-party platforms.
I’d love to hear your biggest takeaway from this episode—tag me when you listen so we can connect!
Steph on Instagram: @theweberco and @hostedbythewebers.
And don’t forget: Join our Free Community >> HERE
Whether it's seasonal, economical, or due to shifts in the market, slow seasons will happen. But this doesn't have to mean slashing your prices to get bookings...
In this episode, we’re talking about practical, no-fluff strategies to bring in guests, even when business feels quiet. From smart marketing moves to creative ways to reconnect with past clients, I’ll show you how to attract more customers without discounting your value.
If you’re ready to make slow months work for your business (instead of against it), hit play now! Make sure to tag me when you listen so we can connect!
- Steph on Instagram: @theweberco and @hostedbythewebers
And don’t forget:
- Join our Free Community: >>HERE.
Welcome to the very first episode of Branded & Booked!
In case you’re new here: I’m your host Steph Weber, branding and marketing expert helping short-term rental and boutique hotel owners create unforgettable guest experiences.
In this episode, you’ll hear what’s in store for Branded & Booked—from actionable branding and marketing strategies to stories that will inspire you to elevate your property and keep it consistently booked.
Whether you’re a seasoned host or just starting out, this is your go-to podcast for standing out in a crowded market and turning your short-term rental into a brand guests can’t wait to book.
Hit play and get ready to create rave-worthy experiences!
Thank you for being part of this journey. Enjoy this FIRST episode of 2025, and make sure to tag me when you listen so we can connect!
- Steph on Instagram: @theweberco and @hostedbythewebers
And don’t forget:
- Join our Free Community: >>HERE.
As the year comes to a close, I’m reflecting on 2024—the good, the hard, and everything in between.
This year, I can truly say I've leaned into messy, uncomfortablt action and just let things flow. It wasn’t perfect (far from it!), but through the chaos, I gained something monumental: a level of freedom I’ve never felt before.
In this episode, I’m sharing what it really looked like to step into this freedom, how I learned to operate my business in alignment with my life, and what it means to me to be a more present mom while still serving my audience in the best way possible.
I’ve also grown even deeper into my role as your trusted go-to for branding and marketing in the short-term rental world, and I’m so grateful for the connections we’ve built here on the podcast.
And while we’re wrapping up the year, I’m also looking ahead—because something BIG is coming next year. We’re making an exciting pivot with the podcast, and I can’t wait to share more soon.
Thank you for being part of this journey. Enjoy this final episode of 2024, and make sure to tag me when you listen so we can connect one more time before the new year!
- Steph on Instagram: @theweberco and @hostedbythewebers
And don’t forget:
- Join our Free Community: >>HERE.
In this episode, I’m diving into my biggest STR predictions for 2025 and sharing practical ways to apply them to your business right now.
You’ll learn about the 3 C’s of marketing and why they’re more important than ever in building trust, engaging your audience, and driving results.
And finally, I’ll explain how reducing your reliance on third-party platforms can increase profits, deepen customer relationships, and set you up for long-term success.
Enjoy the episode, and don’t forget to tag me when you listen so we can connect!
- Steph on Instagram: @theweberco and @hostedbythewebers
And don’t forget:
- Join our Free Community: >>HERE.
In this episode, I sit down with Ryan Rominger, the owner of Intrigue Property Management.
Ryan shares his journey from California to Indianapolis and explains why the City of Indy has become such an attractive market for real estate investors.
With over 400 properties under management, he breaks down the benefits of long-term rental investments and the stability they offer, especially in comparison to pricier markets like California. Ryan also gives an honest look at the challenges of property management, from managing tenant expectations to dealing with legal issues.
And the best part? Ryan’s super creative approach to social media has played a big role in his success. His “Why Indianapolis is Cooler” video series has helped him build strong local connections, attract clients, and create partnerships with Indianapolis businesses.
Enjoy this episode, and make sure to tag us when you listen so we can connect!
- Steph on Instagram: @theweberco and @hostedbythewebers
- Ryan on Instagram: @Realtor.Ryan
And don’t forget:
- Join our Free Community: >>HERE.
- Intrigue Property Management Website
Building wealth with real estate often starts with a small idea and grows into something much bigger. Harshad and Ishita’s journey began with renting out their basement, which led to renting out a room in their home—and before they knew it, they were covering their mortgage with rental income.
But when it comes to short-term rentals, it’s about more than just a place to stay—it’s about creating unforgettable experiences. That’s why I’m so excited to have Harshad and Ishita on the show. These two entrepreneurs are shaking things up in the short-term rental space by putting design and guest experience at the forefront.
In today’s episode, we're diving into their incredible journey, how they rapidly scaled their portfolio, and their approach to creating spaces that guests rave about. Plus, we’ll talk about their experience navigating Hurricane Helene and what’s next for their business. Tune in for a conversation that shows how thoughtful design and a guest-first mentality can transform a rental property into a thriving business.
Enjoy this episode, and make sure to tag us when you listen at @hostedbythewebers, @Ishita.interiors, @Harshad.interiors, and so we can connect.
Join my Facebook Group: >>HERE.
If you’re a host wanting to gain control over your bookings, this episode is a must!
Gil Chan, founder of Crafted Stays, shares how he helps hosts build high-converting direct booking sites in minutes—without all the tech headaches.. After his own struggles with WordPress, Gil designed Crafted Stays to be user-friendly, with awesome templates that integrate directly with PMS tools (like Hospitable and Reshostaway).
Click play to learn how you can create a direct booking site that performs well in search engines, so you can reduce dependency on OTAs!
Listen in, and we'd love for you to tag us @hostedbythewebers and @craftedstays.
Join our Free Community: >>HERE.
I’ve said it once and I’ll say it again: branding is more than the visuals. It’s the story you tell. It’s the way you make people feel. It’s what people say about you when you’re not in the room.
That is exactly why, in this episode, I dive deep into the branding process for Cabins on the Cumberland, sharing how we crafted a compelling brand strategy that resonates with our (Ideal Client) Avatar. Join me as I unpack the essential elements that make up a strong brand, and end with an action step that you can take immediately.
Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect. Join our Free Community: >>HERE.
If you love having an inside look at what successful short-term rental hosts are doing to remain profitable during markets like this, you’re in luck.
Hanan Kim is about to spill the tea on how she successfully transitioned from short-term rental owner to boutique hotel operator and the many, MANY lessons she learned along the way.
Because here's the truth: you can have the best property in the world, but without a solid strategy and understanding of the market, you're just hoping for the best.
In this episode, you’ll learn how Hanan identifies the right properties, leverages her travel experiences, and grows her hospitality business.
Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @hanankiminvests so we can connect!
Join our Free Community: >>HERE.
In this episode, I'm giving it ALL away—our exact marketing strategy that boosted our direct bookings by 15% in just two months.
Because here's the truth: you can try all the marketing tactics in the world, but without a solid strategy, you're just throwing spaghetti at the wall.
I’ll walk you through the step-by-step approach we used to drive more direct bookings without relying on third-party platforms.
Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Free Community: >>HERE.
I don’t know about you, but getting my properties rented out as soon as possible is a top priority. (We became hosts to make a profit, am I right?)
In this episode, I’m joined by Kim Fitzpatrick, an expert in short-term rental (STR) setups who’s going to break down exactly how you can get your Airbnb up and running in just 7 days.
Trust me when I say, this episode will help you ensure your property is guest-ready and profitable much quicker.
Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Free Community: >>HERE.
Check out STRSource website: >>HERE.
Influencer Marketing is a $21 billion industry…
As a past Fashion, Beauty, and Travel Influencer I’ve seen really great partnerships that’ve made both parties a lot of money and I've also witnessed deals that fell flat because they lacked alignment or clear goals.
So, trust me when I say this: When done correctly, influencer marketing works.
So, let’s talk about it. In this episode, you’ll hear practical tips on maintaining an active social media presence and leveraging influencer partnerships to boost brand visibility and ultimately… your bookings.
Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: >> HERE.
Being a business owner of multiple six-figure companies has been…well, challenging (to say the least).
And while I've had several mindset shifts and breakthrough moments from both mentors and personal experiences, there’s ONE in particular that has guided me through countless pivots.
Let me tell you, it has been the biggest game-changer in how I approach every challenge and opportunity. Curious?
Click play now to hear as I share this shift and how it can transform your entrepreneurial journey too.
Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: >> HERE.
Let’s be real: When done right, influencer marketing works.
(I mean haven’t you bought something from an ad on TikTok shop or IG stories?)
This is exactly why I was so excited to bring on Jordan Kahana, CEO and founder of Stayamo, a platform connecting short-term rental owners with content creators and influencers.
In this episode, you’ll learn what type of analytics and proof to ask a content creator for, tips for driving engagement and bookings through social media, and what to expect from influencer partnerships.
Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: >>HERE. Check out Stayamo’s website: >>HERE.
You’ve heard me say it before…
You don’t own your social media accounts, airbnb, or Vrbo.
But you DO own your website and your email list. And thankfully there are ways to strategically capture your guests email addresses without bluntly asking for it.
In this episode, you’ll learn re-engagement email campaign strategies for past guests, how to retarget guests to encourage email sign-ups, and my recommendations to maintain guest relationships.
Connect with us on Instagram at @hostedbythewebers.
For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.
Listen to the episode with StayFi Founder, Arthur Colker >>HERE.
When Emily told me she gained 6,000 followers from ONE post… I was floored.
Not that virality is the goal, but more eyeballs on your content is hardly ever a bad thing. (Especially when you’re creating content for a property!)
And I’m going to go out on a limb here and say this: you want more people seeing your content as well. Am I right?
In this episode, you’ll learn how to effectively create content, the impact of storytelling, and how to attract potential guests to your properties. I hope it serves you well.
Connect with Emily on Instagram at @emilylethgo.
Connect with us on Instagram at @hostedbythewebers.
For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.
Real talk: if you’re in the short-term rental industry, you’re also in the hospitality industry (point blank.)
And to be profitable, you need to prioritize guest experiences. This means going beyond just offering a place to stay. It’s about creating memorable moments, ensuring seamless communication, maintaining cleanliness, and adding thoughtful touches that make guests feel special.
Your ability to deliver on these fronts will set you apart from the competition and keep your rental booked and busy.
The bottom line is we must keep hospitality at the forefront and when resolving guest issues. When we fail to make a guest feel heard and appreciated, we make them feel shame and uneasy.
This episode was inspired by Will Guiarda’s new book, Unreasonable Hospitality. (I highly recommend you checking it out!)
For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.
Ready for some real talk around STR?
It's easy to get caught up in the overly idealized and glamourized portrayal of the business but that's just not always the case.
What this industry often looks like is dealing with difficult clients, maintenance issues, guest complaints...shall I go on?
I love this industry and I care about YOU, which is exactly why I'm dealing it to you straight.
In this episode, I'm sharing some of the very real and candid stories we've experienced and the lessons we've learned along the way.
For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.
Real talk: there are so many factors at play when it comes to choosing profitable properties.
This is exactly why I brought Tamer Assaad and Matt Sanderson, founders of STRIQ, on the show to share their own personal insights and experiences when it comes to evaluating deals using data and cash on cash return.
So, pull up a chair because you’re about to get an inside look into investment strategies, what to look for in properties for high revenue potential, and how to streamline property analysis and decision-making.
Make sure to follow Tamer Assaad, Matt Sanderson, and STRIQ on Instagram after this episode and for STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.
They started their business during the pandemic and went ALL IN.
Sarah & Emily, better known as The KarWells, are best friends & business partners who have a mission to build the life of their dreams through short-term rental investments & educate others along the way.
Over the past 5 years, they’ve dabbled in all different avenues in this industry (design, arbitrage, invested, etc.) and have made plenty of mistakes that they want to help others avoid.
Their desire for community has been the key driver behind their social media presence & they continue to prioritize that as an emphasis of their business. They are two small-town girls who didn't have a blueprint of how to build a business and are determined to show others that if they can build their dream life, they can too.
In this episode, you’ll learn the mistakes they wish they knew sooner and ways to get into the short-term rental industry without purchasing.
For STR branding and marketing LIVE trainings, join my free Facebook Group >>HERE.
Holy Buckets: It’s been ONE whole year since we purchased our first STR property (the same month we had our son, nonetheless.)
And I’m so grateful that we’ve been profitable throughout this journey, but that wasn’t by happenstance. It took a lot of hard work and late nights in order to get the business to where it is today. And if it wasn’t for the shared vision we (my husband and business partner) have for our children, it would’ve been much more challenging.
So, in this episode I’m pulling back the curtain and taking you behind-the-scenes into the business of owning a short-term rental. I’m even breaking down the numbers from the initial investments down to repairing appliances. (Got your favorite pen handy?)
And if there’s one thing I hope you get from this episode, it's this: Don’t underestimate how much you can change your life in just one year.
Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE.
What if there was a way for you to collect data while enhancing your guests’ experience at your STR?
Well, thanks to Arthur Colker (the founder of StayFi) you totally can…
In this episode of Hosted By The Webers, you’ll hear why I believe it’s a marketing must to incorporate this feature into your short-term rental and how it can be a total game changer even if you manage one property.
You’ll also learn email and text marketing strategies, potential upsell ideas, and content ideas that’ll keep you booked.
Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE.
Let me preface by saying this: Yes, I know, the numbers are super important, but they just don’t tell the whole story.
Think about it this way, If we only considered the numbers, we wouldn’t be able to know if the STR would stand out in an increasingly saturated market, create a rave-worthy experience, or be a place guests can’t wait to return to year after year.
In short: numbers alone won’t tell you your expected ROI.
That’s exactly why in this episode I’m diving into the three key factors (from experience) that should 100% be considered when you’re in the market for a short-term rental property.
Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE.
Can I be real with you for a sec?
If you scroll through STR platforms on social media, you'll most-likely notice that they’re flooded with picture-perfect families, extravagant trips, and homes that look like they belong in a magazine.
While there's nothing wrong with showing the good parts of being a co-host, don't we have an obligation to be really (REALLY!) real with our audiences?
Because the short-term rental business is not for the faint of heart and let’s be real… it’s not for everyone.
That’s exactly why in this episode I’m giving you the deets on what I personally wish I knew before getting knees deep into the business.
Enjoy this episode; for more STR branding and marketing live training, join my Facebook Group >>HERE
Let's be real, we all want to increase bookings and sales.
But how do you do this when you feel completely maxed out on your marketing efforts?
Well, you take a step back and revisit the foundation (aka your brand and the way it makes people feel).
In this episode, you’ll learn the branding strategies that'll support your marketing efforts and ultimately... increase your bottom line.
For more STR branding and marketing live trainings, join my Facebook Group >>HERE
Real talk: social media marketing can be highly effective for your short-term rental for several reasons: visibility, engagement, connecting, etc.
But I know it can feel overwhelming when starting, especially when your to-do list is the length of a CVS receipt.
Trust me, as a STR owner myself, I totally get it.
In this episode, you’ll learn how social media marketing can work for your short-term rental business and my top five things to consider when getting started with your social media marketing strategy.
Join my Facebook Group >>HERE
It all started because I shared my vision...
A major brand component that helps you get to where you want to go. And in my case, led to relationships that connected me with my new partners for Cabins on the Cumberland.
If you have a big vision (like us), finding partnerships can allow you to do things you probably wouldn't do otherwise.
As for us, by leveraging each other's strengths and resources, we're truly able to enhance the guest experience, expand our offers, and increase revenue.
Click play to hear how I found the best partners (out of 50ish info requests!) and my thoughts on finding the right ones.
Join my Facebook Group to learn more: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Alright, cue the confetti, because I'm SO excited to introduce you to today's guest...
Paige Hayes is an interior designer who has taken on a nomadic lifestyle with her family while managing her STR design business.
On this episode, Paige so graciously shares how she's able to travel across the US in a fifth wheel with her husband and two kiddos, as well as spending winters abroad.
Click play to learn how to create unique guest experiences through design and amenities, make your property stand out, and Paige's best advice for someone wanting to get into the industry.
Join Steph's Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Join Paige's Facebook Group: https://www.facebook.com/groups/312695317484928/?ref=share_group_link
More about Paige:
Paige is an interior designer, a mom, and a full time traveler. She has been in the design industry for over a decade and has always loved designing short term rentals because of the unique challenges they pose, and because of the creativity involved. With a background in anthropology, Paige loves telling the stories of places through design.
Paige is the founder of Hayes & Co. Interiors, and the creator of the SSUFF Method for short term rental design. She is also the creator of the STR Design for Hosts complete design program, and the Virtual Designers Inner Circle community.
Paige loves building communities, sharing knowledge, creating beautiful spaces, traveling the world, quilting, eating, and hanging out with her family.
Before you jump into (re)designing your property, you'll want to listen to this episode...
If you didn't already know this about me, my career started in the fashion industry. Curating pieces and just knowing what works well (and what doesn't) is something that actually comes pretty naturally to me.
I mean, let's get real - design is fun, and it has a pretty good R.O.I
So, I totally understand the eagerness of wanting to get into designing your rental... but you've got to get clear on the foundations FIRST.
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Our co-hosting journey has been incredibly wild and filled with unexpected moments of good and... not so good.
Like any business, there have been many many curves and LESSONS along the way...
So, in this episode, I'm spillin' the tea on how we've gotten several clients since starting our business in May, the tech we use, and the hurdle
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
One thing to know when it comes to unique stays is that you probably won’t be everyone’s cup of tea.
But that’s ok…
Because, with tons of options out there, people want a stay that has a unique touch…
In this episode, Zoey Berghoff (multi-six-figure superhost) and I chat about all things land hacking, profitability, and creating a unique rave-worthy stay.
Zoey also (so graciously) gives us an inside to her operations as a remote host and everything that goes into the backend.
Enjoy this episode and make sure to tag us when you listen to @zoeyberghoff, @hostedbythewebers, and @theweberco so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
The best way to increase your short-term rental (direct) bookings?
… Build trust with your ideal guest.
Ok, Steph, but how?
By building a compelling and recognizable brand.
Don’t know where to start? I got you, friend.
In this episode of HBTW, I’m diving into what branding looks like for a hosting company and properties and why it’s essential. I’m also teaching you the core components of branding and the impact it has on the potential guest perception.
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Let me tell you, friend…
Your dreams and goals can become a reality if you just take inspired action. It doesn’t matter how big or specific your dreams are; YOU are capable.
In 2022 I had a very specific vision. (I share about it in this episode.) I had NO idea HOW it would happen, but I let go of the how and just did what I knew.
And today… This vision is a reality.
In this episode, I'm sharing our HUGE next adventure and the steps we took to make this milestone possible.
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
2023 will always be a pivotal year at the Weber household.
Collin and I did the unimaginable and started a business together.
We gave birth to our second son, Noah.
I pivoted the business that had earned nearly a million dollars.
It's been bananas...
And 2024 is already off to a crazy start (big announcement to come!).
In this episode, I'm sharing a little about what I've learned in 2023 and what I'm ready to achieve in 2024.
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Believe me when I say…
Collin and I (Steph) never thought we would be running a company together.
Even though Collin has been the BEST supporter, he had no desire to be a part of the business… until we started our short-term rental journey.
Since starting this business and purchasing our new property, we’ve had several other couples reach out asking questions.
In this episode of HBTW, we’re sharing the stories and lessons we’ve experienced from the last seven months of being life AND business partners.
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
2023 has been an insanely transformative year for my business…
I mean if you told me a year ago that I would be managing 13 short-term rental properties with my husband, I would have flipped.
And as glad that I am to be on this new journey, it meant closing a chapter that I worked so hard on.
But here’s the thing, as we evolve, so do our businesses. So, in this episode of Hosted By The Webers, I’m sharing my journey from the last five years. The good, the bad, and the ugly.
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
If you aren’t sure where to get started with influencer marketing or UGC (User Generated Content) for your short-term rental, friend, this episode is for you.
Believe me when I say, there are several reasons why this could be SO beneficial in your content strategy…
But just to name a few 1.) Leveraging audiences where your ideal guest is hanging out, 2.) Saving you time and energy on content efforts, and 3.) Having a variety of quality content to use at any time for ads, posts, etc.
One thing I want you to remember is that there is a difference between marketing and sales, but they do have to go hand and hand. And even though no influencer can guarantee you bookings, the likelihood of you being profitable from their stay is still pretty high (plus the visibility and exposure to accounts you wouldn’t have reached otherwise!)
As an ex-influencer myself in the travel space, I have a lot more to share on this, so stay tuned inside my free Facebook group with the link below!
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
We’ve learned several lessons since starting our STR journey…
And to be honest, most of our clients have come from not-so-stellar previous experiences with management companies and we’ve seen firsthand what NOT to do.
But out of all of the lessons since starting this journey, one has been monumental for my clients…
Have ownership of your listing.
3 out of 4 of our co-hosting clients have been burned by not having control over their listings and it’s so unacceptable.
Whether you’re wanting to get into co-hosting or property ownership, this episode is for you.
I’ll continue to share the lessons and the journey with you inside my free Facebook group with the link below!
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Do you need social media for your short-term rental?
Short answer, YES.
But this doesn’t mean you need to have a separate account for every single short-term rental you have… (Wowza, that would be a lot of content!)
Personally, we’ve decided to create one account for Hosted By The Webers as an umbrella brand where we can market all of our short-term rentals together, and this is working so well for us.
And this doesn’t need to be complicated… in fact, it shouldn’t be complicated.
You can learn more about the social media strategies I’ve used to help market hundreds of powerful brands inside my free Facebook group with link below!
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
In my 10+ years of being in the branding and marketing space, there is one crucial component that has been proven to nurture leads and increase sales.
Email marketing. (If this feels like a lot to implement right now, just think start by capturing email addresses to market to at another time!)
I’ve set up hundreds of email funnels at this point and the efforts pay off for a number of reasons. 1.) You can easily see who is watching, clicking, and where they are dropping off. 2.) It’s your (somewhat only) chance to re-engage and market to past and potential guests.
So how do you do this and where do you start? 1.) Listen to this podcast and DM me your questions so I can give you the resources and 2.) Set up your platform email platform. (We recommend using StayFi to capture email addresses!)
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
Niki is a travel agent who has been a client of The Weber Co. (and we’ve been clients of hers as well!)
In this episode, Niki and her husband Nick (also high-school sweethearts) share how they got started in the short-term rental space and how Podcasts were their best friends while getting started.
Something that they mentioned that stood out to me is having “Instant buyer remorse” which is almost always expected when making a HUGE investment like a 12-person home out-of-state.
Within 24 hours, they had their first booking which definitely calmed some nerves - and they so graciously shared lessons that can help you in your short-term rental journey too!
Enjoy this episode and make sure to tag us when you listen to @hostedbythewebers and @travelsbyniki so we can connect.
Join our Facebook Group: https://m.facebook.com/groups/strbrandingdesignmarketing/?ref=share&mibextid=S66gvF
SO MANY QUESTIONS...
And I get it!
The business that earned nearly a million dollars in revenue took a major pivot.
And here’s the thing, I’ve spent 10+ years in the branding and marketing space.
In April, Collin (my husband and business partner) and I started our short-term rental journey and it didn’t take me long to realize that a solid combination of branding, marketing, and a stellar guest eperience was what this industry was really lacking.
The idea of short-term rental isn’t exactly new to me, this has been part of my vision for years and years. But now, I can align my expertise with this space and help hosts get a crazy ROI.
The questions I’m answering today on the podcast are pretty vulnerable as I’m still facing some of the fears and challenges that come with rebranding.
Tune in to hear my re-brand strategy and some of the behind-the-scenes work that has gone behind The Weber Co. 2.0
Make sure to tag us when you listen @hostedbythewebers so we can connect.
Welcome to Hosted By The Webers!
From the HBTW podcast you can expect: adivce from guest experts, branding and marketing guidance in the short-term rental space, and the lessons we are learning as we continue our journey as a married couple and business partners.
I (hi, it's Steph) will be sharing my knowledge in design, branding, and marketing to help you bring your dream guest experience to life whether it be short-term rentals, property management, or other forms of entrepreneurship.
In this specific episode, we are diving into how we got into this space and the vision we have created for this business and our family.
We hope that this episode inspires you to take action to create and pursue a vision for your family as well.
Make sure to tag us when you listen @hostedbythewebers so we can connect.
Well, the 5th time's a charm, I guess… (Yes it took 5 takes to record this episode)
In March 2022, we officially launched our agency model. I learned very quickly that to scale an agency, you NEED team members. As I was trying to scale the agency, coach clients, lead a team of five employees… I experienced major burnout. Everything just felt super hard at one time.
In September 2022, we experienced a failed launch into our coaching program. And when you have a team of five people to make payroll for, failed launches aren’t an option.
This led to something very unexpected…
In January of this year, I closed doors to my signature coaching program that brought in over $500K in revenue, Brands That Captivate Academy. This was a HARD decision, but I knew it was no longer what the market needed.
A couple of months ago, I had to skip payroll for myself, which did not feel good as a business owner working 60+ hours a week postpartum.
But I had to make sure team members and contractors were paid. Now, The Weber Co. is just me, again.
So where did I go wrong? Well, I know that I was serving too many people. When it comes to getting specific with who you serve, I’m my own worst client. But I think I’m figuring it out…
Since Collin and I have come into the short-term rental space, I’ve realized the MAJOR gaps.
Two of the biggest gaps are identifying your ideal guest and elevating the guest experience.
I’m still very much in the infancy stages and I don’t know what it will looks like, but I feel The Weber Co. will make a massive pivot in the near future to focus on branding and marketing for short-term rentals and boutique hotels.
Until I know exactly what this looks like, I’m going to be hitting the pause button on this podcast to figure things out and continue to focus on my current clients. Until then, connect with me on Instagram @theweberco - I’m an open book!
Stay tuned for the return and revamp of BRANDED! and until we meet again cheers!
If you’ve been hanging out with The Weber Co. for any length of time, you know that story-telling is one of the most under-leveraged content tools, and it is also what connects us with our audience.
But as entrepreneurs, we are often too close to our own stories, and we need someone else to help pull the information out of us.
In general, story-telling can feel too personal and be challenging to share, but in this episode, Kris shares her philosophy on how story-telling isn’t about the guide but about the audience.
Kris also shares with us how our brains literally can not disengage from stories, which is why we feel so compelled to pay attention until the end.
Enjoy this episode and make sure to tag us on stories @theweberco and @reddoordesign when you give us a listen!
Connect with Kris: https://instagram.com/reddoordesign
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Let’s talk about a marketing topic, DM strategy.
Let me start by saying that there is a big difference between cold pitching vs. cold DMs and in today’s episode of BRANDED! we’re actually talking about when it may be appropriate to cold pitch (shocking, right?)
But here is the thing, these platforms are called social platforms for a reason and they should primarily be used to expand your network, build relationships, and serve your audience.
It’s also important to note that relationship building is a long game, and it could take several months to convert someone.
We also dive into automation (and funnels) and how they can engage your audience while supporting your business growth.
And if you’re ready to see what automating your own business (email, text, DMs, etc.) while prioritizing the relationship on the other end of the screen can look like, shoot me a DM with the word AGENCY.
Don’t forget to tag us on stories @theweberco when you give us a listen!
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Our new baby boy, Noah Gray, came into our lives, and as expected, this disrupted things quite a bit.
Most of you probably know that Collin and I have decided not to find out the gender until both of our babies were born. I was back and forth between thinking if the baby was a boy or girl this time around until I saw in an ultrasound how much this baby looked like Eli.
All and all, there were several differences with this birth experience that I’ll be sharing with you in this episode:
This baby measured bigger since the beginning, along with my HGC levels being higher. (At one point, they were determined we were having multiples.)
The physical aspect of the recovery has been quicker this time around.
We are up with him every three hours on average.
We have so much going on personally in our lives, which is majorly affecting things post-partum. I actually told Collin 10 days post-partum that I just feel like I’m failing. I know that the baby blues have been a major factor here.
I’ve been making some major pivots in the business to assist this new market, along with starting a new business, Hosted by The Webers. I’m in a season of redefining and only moving forward with clients who align.
Enjoy this episode, and make sure to follow my new business @hostedbythewebers to follow along!
Don’t forget to tag us on stories @theweberco when you give us a listen!
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Brandi Linn, a long-time client at The Weber Co., is on the podcast today to share with us digestible solutions to prevent burnout.
Brandi is a passionate coach committed to helping high-achieving, Kingdom-minded women move the needle in life and business.
In this episode, we discuss the signs of living in survival mode, letting go of relationships (including the one of yourself), prioritizing health and rest, and even a little bit of personal brand.
As women of “and,” meaning that we are so much more than one thing, Brandi helps bring us back to what’s most important in life.
Brandi is a leader in ministry who owns a Florida Airbnb and investment property in Indy, along with Sister Bird Boutique, which has grown to a 7-figure brand in five years. In all of this, she manages to feel balanced and have total joy, largely due to her personal relationship with Jesus and my simple systems.
Enjoy this episode and make sure to tag us on stories @theweberco and @sisterbirdboutique when you give us a listen!
Connect with Brandi: https://instagram.com/sisterbirdboutique
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
I’m sure at this point in business you’ve noticed that live video brings a different energy than pre-recorded videos, still content, etc., right?
Live launching gives your audience a brand experience and shows them what it could be like to work with you. (This is what we call Brand Energy!)
At The Weber Co., we have streamlined our launch process into what we call a “5,3,1 method”, and there is no need to recreate the wheel. (This means you can use your launch content over and over again!)
And even If your attendees don’t convert this time around, you have plenty of time to nurture them before the next launch!
Here are five signs that live launching will work for your business:
- Your freebie isn’t working how you want it to (your email list isn’t growing)
- Your current marketing strategy looks like post and hope
- Your sales feel stagnant
- You have an existing audience, but maybe they aren’t as deeply connected to your message as they could be
- New or existing offer to bring to market
Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Cycle syncing and business, let’s talk about how these two topics relate.
Once you start to notice patterns between the four cycles, you can start making strategic decisions by asking yourself questions like:
In what phase should I schedule launches?
In what phase should I prioritize rest?
In what phase should I plan to be social?
Caitlin is a former professional ballet dancer turned Pilates instructor and women's health educator.
Her own journey to hormone health inspired her to educate other women to embrace their superpower, their periods, through cycle syncing, fitness, and fertility awareness in order to live a more harmonious life.
Enjoy this episode and make sure to tag us on stories @theweberco and @springtolifemethod when you give us a listen!
Connect with Caitlin: https://instagram.com/springtolifemethod
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Three questions that I get asked often:
“Steph, how much of me should be in my business?”
“What is the difference between a personal brand and a business brand?”
“Which type of brand would best suit my business?”
In this episode of BRANDED!, I answer these questions with examples of who should have a personal/business brand and why.
Influencers, content creators, network marketers, service-based entrepreneurs, and product-based entrepreneurs: this episode is for you.
Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Lately, while scrolling Instagram, I’ve been seeing some things that… well, make me cringe.
The fact that most forward-facing people aren’t talking about the MASSIVE shifts in the market right now is a big one. Because let’s face it, what worked in 2019 doesn’t work today. Heck, some strategies that worked at the beginning of last year don’t work today.
In this episode of BRANDED!, I’m diving into the cringe-worthy marketing tactics that I’m seeing so many “experts” (even the big-name ones make), like lack of transparency and quick fixes!
Enjoy this episode and make sure to tag us on stories @theweberco when you give us a listen!
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
For the longest time, I kept corporate-style pencil skirts and blazers in case my business didn’t work out, and I needed to go back to a traditional job.
My backup plan wasn’t serving me but keeping me stuck in a lack mindset. My subconscious mind was basically telling me, “You’re probably going to fail, so have a backup plan.”
Of course, it’s important to have emergency savings and do the things that make you a responsible business owner, but letting the “what ifs” take up space in your mind is not working.
In this episode of BRANDED!, I’m sharing an exercise around money that my mentor shared with me, and wow, it was insanely powerful. I mean, I was in tears by the end of it.
Enjoy the exercises and journal prompts that I share with you in this episode.
Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Coaches, course creators, and service-based business owners, please believe me when I say that I am going to share with you the MOST lucrative marketing strategy to implement.
I’m starting this episode of BRANDED! by breaking down the difference between marketing strategy vs. marketing tactics
Your marketing strategy is the overall bigger picture strategy that helps you determine which tactics will best support you.
Over the last few years, we have seen multiple different strategies come and go: DM strategies, Facebook groups, freebie PDFs, etc.
We have tried a lot of things here at The Weber Co., and there is one tried and true strategy that has worked well time and time again. This particular strategy is what has helped us become nearly a 7-figure business which is why we are sharing it with you!
Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Coaches, course creators, and service-based business owners, please believe me when I say that I am going to share with you the MOST lucrative marketing strategy to implement.
I’m starting this episode of BRANDED! by breaking down the difference between marketing strategy vs. marketing tactics
Your marketing strategy is the overall bigger picture strategy that helps you determine which tactics will best support you.
Over the last few years, we have seen multiple different strategies come and go: DM strategies, Facebook groups, freebie PDFs, etc.
We have tried a lot of things here at The Weber Co., and there is one tried and true strategy that has worked well time and time again. This particular strategy is what has helped us become nearly a 7-figure business which is why we are sharing it with you!
Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Ok, this is juicy.
Today we are diving into the best (and worst) ways to grow your email subscribers in 2023.
Disclaimer: You should know exactly who it is that you are speaking to, the problem you solve, and how you do it differently to attract your most aligned clients that are ready to buy.
In 2023, it’s going to take more than freebies for the sake of freebies (2019, is that you callin’?) to grow your email list. It’s also going to take more than pop-up “exclusive content” and updates (if only it were that easy, right?)
It’s all good though, friend. I’m not holding back on the details behind the best practices for subscriber growth like interactive quizzes, Live Launching (specifically our 5, 3,1 method), resources tied to long-form content, and DM automation.
I mean, holy buckets, just think of the value difference between a live masterclass/workshop with you compared to a free PDF.
Make sure to register for the free 3-day workshop for coaches, course creators, and service-based business owners who are ready to elevate their authority message and scale beyond 6-figures annually. https://www.theweberco.com/brand-evolution
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
In 2023, buyers are more discerning than ever before, and this is due to a variety of different reasons.
Many of us experienced a boom in 2020, with money and time not being much of an objection during that wild year. However, people have been burned with over-promises and not-so-stellar results from investments they have made.
In this episode, I’m giving you the detailed scoop on these five components to help you land your Hell yes clients and crush your sales goals.
✔️ Focusing on your brand experience.
✔️Not being all things to all people and honing in on your true transformative offers.
✔️Increasing the runway period in terms of building trust.
✔️Creating an evergreen offer that someone can come into at any point of time.
✔️Prioritizing longform content.
At the end of the day, selling is an act of service. When you’re truly selling from a place of service, it becomes natural and fluid.
MY BIRTHDAY GIVEAWAY: ✨ BRAND ENERGY BUNDLE ✨
The brand energy bundle includes:
A $100 gift card to a spa of your choice
-
One-on-one brand audit with me
-
$500 scholarship for Launch Evolution Academy OR you can use it towards our agency services
To enter the Brand Energy Bundle:
1.Leave a review sharing your biggest takeaway
2.Take a screenshot of that review and DM it to me on instagram @theweberco
BONUS: Get a bonus entry every time you share our podcast on your stories and tag @theweberco
Cheers to 30 years and another epic decade with all of you rockstars.
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Holy wow, I’m turning 30! (and 31 weeks pregnant) 🎉
The lessons, achievements, and opportunities I have experienced in my 20s are something that shaped our nearly 7-figure company today.
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Graduating from Butler and starting my fashion blog Trendy In Indy.
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Fundraising my way to traveling abroad.
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Marrying my high school sweetheart, Collin.
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Moving across the country for my “dream job” just to realize it was a stepping stone and moving back to Indiana to be with family.
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Pivoting my company to fully embody my life’s purpose of helping entrepreneurs build authority brands.
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Giving birth to my son, Eli, who has taught me a new level of patience and a deeper understanding of unconditional love.
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And, of course, getting pregnant with our second (and last) baby!
MY BIRTHDAY GIVEAWAY: ✨ BRAND ENERGY BUNDLE ✨
The brand energy bundle includes:
A $100 gift card to a spa of your choice
-
One-on-one brand audit with me
-
$500 scholarship for Launch Evolution Academy OR you can use it towards our agency services
To enter the Brand Energy Bundle:
1.Leave a review sharing your biggest takeaway
2.Take a screenshot of that review and DM it to me on instagram @theweberco
BONUS: Get a bonus entry every time you share our podcast on your stories and tag @theweberco
Cheers to 30 years and another epic decade with all of you rockstars.
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Holy wow, I’m turning 30! (and 31 weeks pregnant) 🎉
The lessons, achievements, and opportunities I have experienced in my 20s are something that shaped our nearly 7-figure company today.
- Graduating from Butler and starting my fashion blog Trendy In Indy.
- Fundraising my way to traveling abroad.
- Marrying my high school sweetheart, Collin.
- Moving across the country for my “dream job” just to realize it was a stepping stone and moving back to Indiana to be with family.
- Pivoting my company to fully embody my life’s purpose of helping entrepreneurs build authority brands.
- Giving birth to my son, Eli, who has taught me a new level of patience and a deeper understanding of unconditional love.
- And, of course, getting pregnant with our second (and last) baby!
MY BIRTHDAY GIVEAWAY: ✨ BRAND ENERGY BUNDLE ✨
The brand energy bundle includes:
- A $100 gift card to a spa of your choice
- One-on-one brand audit with me
- $500 scholarship for Launch Evolution Academy OR you can use it towards our agency services
To enter the Brand Energy Bundle:
- Leave a review sharing your biggest takeaway
- Take a screenshot of that review and DM it to me on instagram @theweberco
BONUS: Get a bonus entry every time you share our podcast on your stories and tag @theweberco
Cheers to 30 years and another epic decade with all of you rockstars.
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
If you’ve been in our circle for any amount of time, you’ve probably heard us use the term “organic marketing”.
Organic marketing is any form of marketing that is unpaid. Psst.. this goes much further than just content.
We’ve coined an organic marketing strategy that we call “The 3 C’s of Marketing”, and it stands for content, conversations, and collaborations.
- Content serves the purpose of starting conversations with your audience, demonstrating your unique value, and taking them off of a platform that you don’t own onto one that you do own.
- Conversations are the heartbeat of your business. Having consistent conversations is directly correlated to your bottom line. People are more likely to purchase from someone who has taken the time to listen and show care and concern for them.
- Collaborations are a way to leverage someone else’s audience and to get more eyes on you, your platforms, and your offer.
Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen!
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
This isn’t the episode I had planned for you today, and to be honest, this is a difficult conversation to have.
One year ago, we moved back to Indiana and into a new home. During this time I carried a money story from my parents closing their business and filing personal bankruptcy.
When things were going well, I often found myself thinking when is the other shoe going to drop?
I couldn’t even commit to decorating our walls because I was worried that I wouldn’t be able to pay myself and we would lose it all.
I’ve worked with multiple mentors who have helped me work on this over the past 12 months along with many other shifts I had to make to reach this point.
My goal today is to give you a mindset shift that you may need to make in your business.
Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen!
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Listen, friend, I know there are a lot of marketing strategies that work well, but I’ve seen live launching change the trajectory for multiple service-based businesses, including my own.
Why? you ask. Live launching:
- Nurtures your audience
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- Builds brand awareness
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- Increases brand loyalty
(The lucrative cash infusion it brings is just an added bonus.)
And if your offer is structured accordingly, you’ll experience recurring monthly revenue from your live launch efforts.
Enjoy this episode of BRANDED! And tag us on stories @theweberco when you listen!
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Listen, I can tell you how effective live launching is all day (I mean it has taken us to nearly a million dollar company), but I want you to hear how it’s helped other entrepreneurs who have used our formula.
- Whitney leveraged our five-day process and created a sweet $30K cash infusion.
- Leah leveraged our three-day process and surpassed her target number of conversions.
- Alysse leveraged our one-day process and had a 300% return on investment.
Enjoy this episode and make sure to tag @theweberco on stories when you're listening. Cheers!
Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Raise your hand if hearing the word "launch" makes you feel overwhelmed and a little uneasy.
OK, great. This episode is for you.
Today, I’m diving into best practices for live launching (I'll teach you more at my free workshop), including preparation, timeline, value proposition, and pitch.
Live launching allows you to serve with heart, make a huge impact, and get a sweet cash injection to catapult your revenue goals.
Make sure to tag @theweberco on stories when you're listening. Cheers!
Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
Live launching (the strategy we're teaching you inside of our next workshop) has not only helped us scale to nearly a million-dollar business but has helped several of our clients create multi 6-figures businesses as well.
When done correctly, you will:
Have the opportunity for people to experience what it's like working with you.
Provide a mini transformation to your audience members.
Create stellar cash infusions in your business.
Make sure to tag @theweberco on stories when you're listening. Cheers!
Save your seat to The 6-Figure Brand Evolution: https://www.theweberco.com/brand-evolution
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
If you’ve spent any amount of time on TikTok lately, you’ve probably heard some buzz around AI (Artificial Intelligence).
Let me start bt saying this, when used properly, AI can be a great marketing tool.
But, friend, there are a few precaustions that I want you to hear before using these features and platforms to generate content or even imagery for your brand.
I brought on my friend, client, and partner Lyndsey, a web developer, and designer, to share her perspective on AI and how it’s used in her industry with SEO keywords and debugging codes.
Enjoy this episode of BRANDED! And it would be so stellar if you tagged @theweberco on your stories when you listen so we can reshare them!
Connect with Lyndsey: https://instagram.com/polishedcode
Read about Polished Code: https://www.polishedcode.com
Connect with us on Instagram: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
It's time to take responsibility over the life and business you are cultivating.
Step number one: Define what success looks like on your own terms.
When we know what we actually want, we're able to walk through fear and the many other roadblocks in order to get there.
Whether it's fear of judgment, success, failure, etc., if we let it, it can sabotage the impact we make and the vision we have for ourselves.
Enjoy this episode, friend, and make sure to connect with us on Instagram.
Connect with Steph: https://instagram.com/theweberco
Read about our programs here: https://theweberco.com/all-programs
"Just give value" - remember that?
I think sometimes we forget is that value means more than just teaching and preaching.
Helping someone see the possibility that is on the otherside of working with you is much more powerful than teaching someone how to use a new tool on Canva.
In this episode I dive into the shift we are seeing in the marketing realm. Possibility marketing.
Enjoy this episode and DM the word Brand Audit to learn how we can help you attract your most aligned clients.
Connect with Steph: Steph@theweberco.com
Read about our programs here: https://theweberco.com/all-programs
Welcome back to BRANDED!
HOLY WOW. It's been almost three months since I launched a new episode and for good reason that we will dive into today.
I am as transparent as possible in this episode as we discuss the really high highs and really low lows of 2022.
My goal for you in this episode is for you to walk away empowered and ready to go for 2023.
Connect with Steph: Steph@theweberco.com
Read about our programs here: https://theweberco.com/all-programs
She went from 3 blog readers to partnerships with brands like Wayfair and Mablyene.
Former school psychologist, Marion Wagner joins me today in episode 128 of BRANDED! discussing her journey of success and making social media fun again.
And you want to know what’s really cool?
The game seriously changed for her when she stopped doing what everyone else was doing.
Taking “more action” wasn’t the answer (she was already posting 4-5 times per week. She leaned into her brand and used her true brand voice and tone to connect with the right audience.
Enjoy this episode.
Connect with Steph: Steph@theweberco.com
Read about our programs here: https://theweberco.com/all-programs
Connect with Marion: https://instagram.com/marionwagnercoaching?igshid=MDE2OWE1N2Q=
She went from 3 blog readers to partnerships with brands like Wayfair and Mablyene.
Former school psychologist, Marion Wagner joins me today in episode 128 of BRANDED! discussing her journey of success and making social media fun again.
And you want to know what’s really cool?
The game seriously changed for her when she stopped doing what everyone else was doing.
Taking “more action” wasn’t the answer (she was already posting 4-5 times per week. She leaned into her brand and used her true brand voice and tone to connect with the right audience.
Enjoy this episode.
Connect with Steph: Steph@theweberco.com
Read about our programs here: https://theweberco.com/all-programs
Connect with Marion: https://instagram.com/marionwagnercoaching?igshid=MDE2OWE1N2Q=
She went from 3 blog readers to partnerships with brands like Wayfair and Mablyene.
Former school psychologist, Marion Wagner joins me today in episode 128 of BRANDED! discussing her journey of success and making social media fun again.
And you want to know what’s really cool?
The game seriously changed for her when she stopped doing what everyone else was doing.
Taking “more action” wasn’t the answer (she was already posting 4-5 times per week. She leaned into her brand and used her true brand voice and tone to connect with the right audience.
Enjoy this episode.
Connect with Steph: Steph@theweberco.com
Read about our programs here: https://theweberco.com/all-programs
Connect with Marion: https://instagram.com/marionwagnercoaching?igshid=MDE2OWE1N2Q=
Today on BRANDED!, we have Ericka, one of our community members, on the podcast for a coaching session.
Ericka is an author in Indianapolis who has niched down to Christian moms but is ready to add another layer to her business with maybe a course or a coaching program.
I walk Ericka through a series of questions to help her define her avatar and gain a little more clarity in business.
We also discussed how to help the audience become problem aware (without feeling overly negative) and what her avatar continuum would look like.
I encourage you to take this episode and answer these questions to fit your own business.
Connect with Steph: Steph@theweberco.com
Read about our programs here: https://theweberco.com/all-programs
Today on BRANDED!, we have Ericka, one of our community members, on the podcast for a coaching session.
Ericka is an author in Indianapolis who has niched down to Christian moms but is ready to add another layer to her business with maybe a course or a coaching program.
I walk Ericka through a series of questions to help her define her avatar and gain a little more clarity in business.
We also discussed how to help the audience become problem aware (without feeling overly negative) and what her avatar continuum would look like.
I encourage you to take this episode and answer these questions to fit your own business.
Connect with Steph: Steph@theweberco.com
Read about our programs here: https://theweberco.com/all-programs
Today on BRANDED!, we have Ericka, one of our community members, on the podcast for a coaching session.
Ericka is an author in Indianapolis who has niched down to Christian moms but is ready to add another layer to her business with maybe a course or a coaching program.
I walk Ericka through a series of questions to help her define her avatar and gain a little more clarity in business.
We also discussed how to help the audience become problem aware (without feeling overly negative) and what her avatar continuum would look like.
I encourage you to take this episode and answer these questions to fit your own business.
Connect with Steph: Steph@theweberco.com
Read about our programs here: https://theweberco.com/all-programs
Today, I opened up about what it has felt like being the CEO of my business for the past several months. This level of vulnerability isn’t always easy for me, which I talk about in this episode, but it is necessary.
This Summer was insanely challenging for many reasons.
At one point, I threw my arms in the air and asked for guidance, and I received it. The next day I had a strategy call on my books. Shortly after, I had a contract signed and paid.
So often, when we are feeling stuck we revisit the strategy and what we don’t think about are our thoughts, beliefs, emotions, and actions.
I end this episode with three questions I want you to answer to help you get “unstuck”.
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
Today, I opened up about what it has felt like being the CEO of my business for the past several months. This level of vulnerability isn’t always easy for me, which I talk about in this episode, but it is necessary.
This Summer was insanely challenging for many reasons.
At one point, I threw my arms in the air and asked for guidance, and I received it. The next day I had a strategy call on my books. Shortly after, I had a contract signed and paid.
So often, when we are feeling stuck we revisit the strategy and what we don’t think about are our thoughts, beliefs, emotions, and actions.
I end this episode with three questions I want you to answer to help you get “unstuck”.
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
Today, I opened up about what it has felt like being the CEO of my business for the past several months. This level of vulnerability isn’t always easy for me, which I talk about in this episode, but it is necessary.
This Summer was insanely challenging for many reasons.
At one point, I threw my arms in the air and asked for guidance, and I received it. The next day I had a strategy call on my books. Shortly after, I had a contract signed and paid.
So often, when we are feeling stuck we revisit the strategy and what we don’t think about are our thoughts, beliefs, emotions, and actions.
I end this episode with three questions I want you to answer to help you get “unstuck”.
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
Have you felt anytime over the last few months like you have been in a rut?
Maybe it's a revenue rut, a mindset rut, or just having a hard time piecing things together.
In this episode of BRANDED! I share with you a quote from my mindset coach, "There is nowhere for you to get to, there is only somewhere for you to shift to."
I'm asking you five questions today that I want you to reflect on and answer as we start this new season.
I would love for you to DM @theweberco on Instagram or share this episode and tell us the "a-ha" moment you have had!
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
Have you felt anytime over the last few months like you have been in a rut?
Maybe it's a revenue rut, a mindset rut, or just having a hard time piecing things together.
In this episode of BRANDED! I share with you a quote from my mindset coach, "There is nowhere for you to get to, there is only somewhere for you to shift to."
I'm asking you five questions today that I want you to reflect on and answer as we start this new season.
I would love for you to DM @theweberco on Instagram or share this episode and tell us the "a-ha" moment you have had!
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
Have you felt anytime over the last few months like you have been in a rut?
Maybe it's a revenue rut, a mindset rut, or just having a hard time piecing things together.
In this episode of BRANDED! I share with you a quote from my mindset coach, "There is nowhere for you to get to, there is only somewhere for you to shift to."
I'm asking you five questions today that I want you to reflect on and answer as we start this new season.
I would love for you to DM @theweberco on Instagram or share this episode and tell us the "a-ha" moment you have had!
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
In episode 124 of BRANDED!, “Your marketing doesn’t matter if…”
I give you three very tangible reasons why your marketing efforts may not be working.
So often entrepreneurs think that they need to produce more content, be on more podcasts, and just take more action in order for their efforts to pay off, instead of actually getting the kink out of the hose and solving the problem.
I’m giving you two action steps after this episode:
- Save your seat for our free 5-day value-packed workshop ACCESS YOUR AUTHORITY. You’ll walk away with prominent steps to help you turn your brand into one that’s highly binge-able.
- Check out our agency and fill out an inquiry form. You owe it to yourself to see what it could look like to have our marketing team get our hands on your overall strategy and help you help redefine it.
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
In episode 124 of BRANDED!, “Your marketing doesn’t matter if…”
I give you three very tangible reasons why your marketing efforts may not be working.
So often entrepreneurs think that they need to produce more content, be on more podcasts, and just take more action in order for their efforts to pay off, instead of actually getting the kink out of the hose and solving the problem.
I’m giving you two action steps after this episode:
- Save your seat for our free 5-day value-packed workshop ACCESS YOUR AUTHORITY. You’ll walk away with prominent steps to help you turn your brand into one that’s highly binge-able.
- Check out our agency and fill out an inquiry form. You owe it to yourself to see what it could look like to have our marketing team get our hands on your overall strategy and help you help redefine it.
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
Have you heard the term "quiet quitting"? If you hang out on TikTok, I'm sure you have.
I feel that I can speak on this from the side of an employee and an employer.
In this episode of BRANDED! I give my honest thoughts on why this is happening along with how to avoid it inside of your organization.
If you plan on or are in the process of growing a team, I encourage you to listen to this episode and to share with your team.
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
Do you ever feel overwhelmed trying to keep up and leverage Instagrams newest features and updates?
It’s no secret that Instagram has changed quite a bit over the past few years.
Which is why I brought in Instagram and video expert Natasha Samuel, to todays episode of BRANDED!
Natasha is giving you her best practices for scheduling reels, pinned posts, and so much more. Enjoy!
Connect with Steph: Steph@theweberco.com
Register for ACCESS YOUR AUTHORITY: https://www.theweberco.com/access-your-authority
Read about our programs here: https://theweberco.com/all-programs
Connect with Natasha: https://instagram.com/shinewithnatasha?igshid=YmMyMTA2M2Y=
As an ex-influencer in the fashion, beauty, travel space, this is a juicy conversation.
This episode will be amazing for you if:
You're a brand who is craving more visibility in the online space.
You're an influencer who is thinking, "ok maybe I should pivot".
You're considering partnering with brands, but have yet to start.
In this episode, I dive into what I would consider to be the next steps for brands, influencers, and content creators.
Enjoy this episode!
Connect with Steph: Steph@theweberco.com
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Connect with Heather: https://instagram.com/heathergeorgell?igshid=YmMyMTA2M2Y=
Have you ever wondered what the difference between the unconscious, subconscious, and conscious mind is and how they affect our everyday business?
I am joined today by a Weber Co. client Heather Georgell who gives us a taste of what she helps her clients with.
Heather defines a true limiting belief and how to ask the right questions to find the root of that underlying belief.
She also discusses how to work with your unconscious as a team to reevaluate that first event of the root cause and redefine that belief.
She also gives a juicy first step that is a great tool!
Enjoy this episode, and tag us when you share on your stories!
Connect with Steph: Steph@theweberco.com
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Connect with Heather: https://instagram.com/heathergeorgell?igshid=YmMyMTA2M2Y=
Grab Heather's free clarity PDF: https://linktr.ee/heathergeorgell
We are about to launch our most revolutionary programs yet.
This episode will be very insightful to those who might be thinking, "should I add on to my offer?".
I started this business because I recognized a need for brand strategy.
We always look at the action and want to place blame on the marketing tactics. I hear it all the time, “Why isn’t this post converting”?
When the root cause is the brand.
Entrepreneurs also don’t realize that the brand work is constantly changing.
If we as humans are constantly changing and evolving, then our brand should be as well.
A rebrand can mean a total overhaul or just auditing and changing what isn’t working.
Pro tip: Block out three full days at the beginning or end of the year to evaluate and audit your brand.
We created a membership community with a brand-focused curriculum that helps them create a raving-fan-worthy experience and will change the game for women entrepreneurs.
Make to RSVP to the launch party after listening to this episode!
RSVP to the LBS Launch Party: https://www.theweberco.com/lbs-rsvp
Connect with Steph: Steph@theweberco.com
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Brand Story is one of the most under-leveraged tools in marketing. New research shows that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV)
We connect through the power of story.
Our brains are literally wired to love stories. This is why we binge Netflix books, plays, etc. even the best songs, tell stories.
Think of story as a way to get your message across in a way where people want to receive it. This is why it’s such a powerful content tool.
When it comes to story-telling, it’s important to understand that frequency & repetition are the two top drivers in sales.
Enjoy this episode!
Don't forget to join the waitlist for the Legendary Brands Society Launch Party, where we will be giving away prizes and granting founder member pricing and bonuses to our attendees!
Join here https://www.theweberco.com/lbs-waitlist
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
I'm sure you have noticed that the economy seems a little "shaky" for lack of better terms.
In this episode, I share how you can prepare for the next 6-12 months in business during this time of change and growth (if you choose to look at it that way).
Let me tell you, some of the most beautiful and innovative creations come from times of uncertainty like this.
During this episode, I also share a part of my story, which I don't often share, hoping it will bring you grounding and inspiration.
Don't forget to join the waitlist for the Legendary Brands Society Launch Party, where we will be giving away prizes and granting founder member pricing and bonuses to our attendees! Join here https://www.theweberco.com/lbs-waitlist
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Over the past few months, I’ve been asked several questions about hiring a team and how to keep a dynamic team culture. In episode 116 I dive into some lessons I’ve learned about becoming a boss because this has so much to do with our brand and company culture as a whole.
The first thing I want you to understand is when it comes to hiring team members, just like anything else you never really feel ready.
This might mean you have to cut out expenses from elsewhere because you know that in order to scale, you can’t do it all on your own anymore.
And what I want you to shift from, rather it’s a VA, an independent contractor, a part-time, or full-time team member, instead of “how much is this going to cost me”, start thinking “what is the return on investment I could get on this, how is it freeing up my time so I can stand in my authority zone as a CEO”.
We have so many great nuggets for you on today’s episode as we dive behind the scenes
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Connect with Tatiana O'Hara:
https://instagram.com/_tatianaohara?igshid=YmMyMTA2M2Y=
Would you believe me if I told you that you have the potential to be a millionaire?
Well Rockstars, it’s possible. And today, Alysse Godino and I are talking all things wealth and how you, too, can be on the path to a 7-figure future.
Alysse is a Money and Personal Finance Coach and the Founder and CEO of Saffron Money. Her mission is to provide access to wealth creation and help smart, ambitious women see a path to a 7-figure portfolio.
Connect with Alysse:
Instagram: https://www.instagram.com/saffronmoney/
Website: https://www.saffronmoney.com/
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Do you believe that you’re the woman who can have it all in life and business?
If you answered no, it’s time to dissolve the imposter syndrome and other icky limiting beliefs that are sabotaging your success.
And can I let you in on a secret rockstar? The most dangerous limiting beliefs you hold are about YOURSELF. In other words, if you want to create a positive ripple effect in your life, you must start with reshaping your identity.
That’s why today, we’re sitting down with Master Results Coach Larisa Makuch to chat about our identity and how it shares at least part of the blame for our limiting beliefs.
Larisa shares with us an amazing exercise to help us shift our mindset, so we can get the bad stuff out and make room for the good stuff!
In addition to being a Master Results Coach, Larisa Makuch is a Hypnotherapist and the CEO of Abundance Academy. She helps motivated entrepreneurs stop spinning their wheels, overcome anxiety, and banish limiting beliefs so they can free themselves to unapologetically create the life and business they want and love.
Connect with Larisa:
Instagram: https://www.instagram.com/myabundanceacademy/
LinkedIn: https://ca.linkedin.com/in/larisa-makuch
Unleash Your Abundance Facebook Group: https://www.facebook.com/groups/unleashyourabundancenow/
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Today, a few of our clients are sharing their advice on how The Weber Co has helped them take their businesses to the next level.
You’ll learn that here at The Weber Co, we link arms with our clients and provide support every step of the way.
Join Whitney Carmichael, Lyndsey Woods, Stacey Heiny, and me as we chat about the transformation your business can have once you take the leap and invest in tools to level up.
These three Rockstar businesswomen are proof that if you’re willing to do the work, you WILL see results.
Learn more about today’s guests on past podcast episodes Stacey Heiny (episode 67), Whitney Carmichael (episode 88), and Lyndsey Woods (episode 99).
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Here’s the deal: If you don’t take the time to define what success looks like in your life, someone else will do it for you.
That’s why in this episode, I’m bringing you a permission slip to dare to challenge the status quo and define success on your own terms.
Listen in as I share how my life and business goals have changed over time, often differing greatly from even those in my inner circle.
You’ll walk away from this episode with a dose of inspiration, ready to set your sights on a future vision that lights you up, even if that path looks drastically different than anything you’ve seen before.
Sign up for the FREE Access Your Authority Workshop here: https://www.theweberco.com/access-your-authority
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Do you have all the strategies in place and feel like you’re doing all the things, but your business is stagnant?
Have you hit a wall with the mindset work that has helped get you to your first 6-figures, but you’re not sure why it’s no longer working?
Today, I’m chatting with Kyra Yang on building a wealthy life that you want to live by improving your emotional intelligence.
Our guest, Kyra, is a CEO Money Mindset Mentor that specializes in helping scaling 6-figure entrepreneurs smash through income glass ceilings through deep subconscious work & nervous system regulation as they move towards multi 6 and 7 figures.
Listen in as Kyra gives insight into the most common areas of mindset blocks and how important it is to overcome them.
Connect with Kyra:
Instagram: https://www.instagram.com/curatewithkyra
Links: https://linkin.bio/curatewithkyra
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Do you have all the strategies in place and feel like you’re doing all the things, but your business is stagnant?
Have you hit a wall with the mindset work that has helped get you to your first 6-figures, but you’re not sure why it’s no longer working?
Today, I’m chatting with Kyra Yang on building a wealthy life that you want to live by improving your emotional intelligence.
Our guest, Kyra, is a CEO Money Mindset Mentor that specializes in helping scaling 6-figure entrepreneurs smash through income glass ceilings through deep subconscious work & nervous system regulation as they move towards multi 6 and 7 figures.
Listen in as Kyra gives insight into the most common areas of mindset blocks and how important it is to overcome them.
Connect with Kyra:
Instagram: https://www.instagram.com/curatewithkyra
Links: https://linkin.bio/curatewithkyra
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Are you ready to go behind the scenes?
The truth is that revenue in business fluctuates from month-to-month AND ups and downs in life can certainly impact the success of any business.
That’s why today, I’m not only talking about the shifts the Weber Co. made to scale to a profitable multi-six figure company, but I’m also breaking down the actual numbers.
Talk about stepping out of my comfort zone in a major way!
You’ll walk away from this episode certain that whatever you want to achieve is possible for you, knowing that you can persist and prevail even if you hit a roadblock in your business.
Sign up for the FREE Access Your Authority Workshop here: https://www.theweberco.com/access-your-authority
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Whether you are planning for maternity leave, a sabbatical, or an extended vacation, more than likely, you still need income rolling in.
This week, we’re diving into the questions expecting entrepreneurs need to be asking to prepare their businesses for maternity leave and beyond.
Join me and Kylie Kelly, Maternity Leave Coach and Podcast Host of This Mama Means Business as we chat about how she empowers her clients to plan the extended leave they envision.
Connect with Kylie:
Instagram - https://www.instagram.com/_kylie_kelly_/
Sign up for The Pregnant CEO Virtual Summit - https://thepregnantceo.com/
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Does your content make your audience FEEL something?
The truth is Rockstar, people buy from people they feel a real human connection with.
If you are not making people feel seen and heard, they are not choosing to do business with you because there is a brand elsewhere that does see humans as other humans and that is doing a better job than you.
That’s why in this episode, I’m digging deep into how to cultivate the feel factor.
After listening, you’ll be able to make the changes necessary to connect to the hearts of your people, leading to sales, retention, and higher client loyalty.
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Brand strategy goes far beyond your visuals and I love being able to connect with other experts in this space to help you understand just how crucial branding is to your bottom line.
Today, I’m bringing Brie Southward, CEO and Founder of BS Media Haus in to share her branding wisdom with us.
In this episode, we’re digging deep into Brie’s story and what her transition to the online space looked like.
Plus, Brie is digging into common questions like, “How much of YOU should be in your brand?” and “What does it look like to rebrand once you’re established?”
Connect with Brie:
Instagram - https://www.instagram.com/bsmediahaus/
Website - https://www.bsmediahaus.com/
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Have you ever wondered what my coaching sessions look like here at The Weber Co?
Well today, I am giving you an inside look at one of my mini coaching sessions with a powerful member of our community, Chel Hinson. Chel is a Health and Wellness Coach focused on helping moms make their health and fitness a priority while they navigate motherhood.
Listen in as we take a quick dive into Chel’s business strategy and answer a few of her questions that you may even have yourself like:
“How can I create a multi-layered marketing strategy that keeps me in front of qualified leads?”
or
“How do I package my offers so I know, without a doubt, that I can help my clients achieve massive transformation?”
My hope is that you find value in our conversation and are able to apply what you learn to your own business!
Connect with Chel:
Instagram - https://www.instagram.com/chel.hinson/
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
If there is anything the pandemic has taught us, it’s that we now know what we like and dislike in an employer and that we CAN actually thrive in a new world of business ownership.
Today’s episode is all about how you can leverage your brand to become an employer who has a line out the door of potential employees who would do just about anything to work with you!
Kira La Forgia is a Human Resources and Growth Strategist who I have personally worked with and she is here to educate us on the impact your brand can have on becoming an employer of choice. Kira focuses on helping build up small businesses so that they can keep things lean and simple.
Creating an environment where people want to work will bleed into your success in gaining clients. Your clients will want to come to you because they will want part of your mission to be entrenched in their brand as well.
Connect with Kira:
Instagram: https://www.instagram.com/theparadigmm
Free resources: https://the-paradigm.com/resources
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Your brand is designed to continue to grow and evolve as you grow and evolve.
And I’ll let you in on a secret, there is no exception for The Weber Co. when it comes to this truth!
We have experienced many pivots throughout the years and Drum roll please…today I am sharing with you our newest addition to how we are choosing to strategically help our clients!
Listen in today for a special announcement of what massive shifts are on the horizon for The Weber Co.
I’ll give you a hint: our clients have been asking us for this for a while now! So, gather round and get ready for the tea on what’s in store for our community of rockstars!
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
If you’re looking to increase sales and better leverage your time, you’re in for a treat with today’s episode.
Listen in as I pull back the curtain on The Weber Co’s recent $70K launch.
I’m revealing the exact strategies our team used to make this happen. I’m also reflecting on the aspects of the launch that I feel were most impactful.
Plus, I’m getting transparent about the numbers – no highlight reel here! I’m diving into the difference between our gross revenue generated through this launch and our cash flow.
You’ll walk away from this episode with actionable strategies you can use to make your next launch epic!
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
I’m here to drop a loving truth bomb for you today, Rockstar. If you want to build an authority brand, just focusing on being different and standing out from your competitors is not enough.
Hear this: we’re not here to compete. We’re here to serve. And let’s be real, we’re here to make sales because without revenue, we don’t have a business.
If you want your message to resonate and ultimately help you land sales on repeat, you have to STOP focusing on the wrong thing – standing out.
To build a sustainable business and thriving brand, you have to focus on the right thing – RESONATING with your audience.
Listen in today, as I break down 4 practical ways you can do just that. You’ll walk away from this episode knowing exactly how to position your brand so your messaging speaks directly to your avatar in a way that connects and converts.
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Be honest, Rockstar, how often do you prioritize filling your own cup?
If you answered, “not nearly often enough.” I get it because I’ve been there. As ambitious women, we often operate the masculine energy that motivates us to push and take action.
But, what I’ve found to be true is that if you want to serve others in the best way, you have to prioritize yourself. And while you know I’m all about taking action, I’ve learned that if you want to allow creative and abundance to flow to you freely, you have to strike a balance between masculine and feminine energy.
Now, if you’re asking, “What in the heck is feminine energy?” You’re in luck with today’s episode!
Today, I’m bringing on empowerment coach Ellie Bell and spiritual healer Erin Hodgson of Awakening the Wise Woman. Listen in as they share their wisdom on tapping into feminine energy and aligning with the universe so that we can start finding more self-compassion, flow, and balance as we work to crush our goals for 2022.
Connect with Ellie and Erin:
Awakening the Wise Woman: https://awakeningthewisewoman.com/
Instagram: https://www.instagram.com/awakeningthewisewoman/
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
One thing I know to be true is that when it comes to your future vision, whether it be for your life, your business, or both, it’s easy to let the opinions of others convince you to play it small.
But, the truth is, regardless of what anyone tells you, you do not have to settle for less. It is ok to want more.
In fact, allowing yourself to want more is THE mindset shift that will transform your business.
But I get it - It takes work and consistent practice to learn to trust ourselves and to give ourselves permission to dream.
It’s something I have to work on daily. Mindset hurdles don’t magically disappear when you hit 6 figures or any other arbitrary goal. Entrepreneurship is a constant cycle of challenge and growth.
And sure, consistently doing the mindset work is hard, but, Rockstar it is SO worth it because, on the other side of that, there is so much more for you. More impact. More income. More freedom.
And to show prove my point, I’m inviting you to celebrate with me today as I reflect on how far I’ve come in recent years. From stepping into motherhood to growing The Weber Co. to releasing 100 podcast episodes, you’re getting it all from me today. Listen in for a dose of celebration, mom-talk, and a real-life look at this wild ride we call entrepreneurship.
Connect with Steph:
Apply for The Authority Brands Framework Training: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Let me introduce you to Lyndsey! Lyndsey is the Founder of Polished Code - a web design and development studio.
She joined Brands That Captivate Academy and exploded her web design business in just 6 months – in that time, landing a $15,000 no-questions-asked client over the phone!
How? Well, with the support from The Weber Co, Lyndsey was able to shift away from the freelancer mindset and fully embody a rockstar, CEO mindset.
Want to hear more about how Lyndsey accomplished this?
If you answered yes, you're in luck with today's episode!
In this episode, Lyndsey is diving deep into how joining BTC academy helped her crush imposter syndrome, put an end to working for free, create solid boundaries that support a healthy work-life balance for her!
Listen in to hear about the 3 key things that propelled her forward:
- adjusting her pricing and packaging structures
- creating sustainable and consistent sales and marketing systems
- taking massive action and implementing what she learned inside of the academy quickly
The road to the BTC Academy was rocky for Lyndsey, but after she said yes to the next level in her business and life, she has seen immense changes.
After listening, you'll know that this level of success is possible for you too, if you're willing to bet on yourself and get the support you need to transform your mindset and business like Lydsey has!
Connect with Lyndsey:
Polished Code: https://www.polishedcode.com/
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
So often, entrepreneurs come to me and say, “I don’t know how to handle objections when selling.”
And I get it – learning how to work through objections is not easy.
But, the reality is, If you’re not willing to learn to work through the objections, you are robbing someone of an opportunity because most objections are rooted in fear.
So, the question that remains is: How do we get to the root of our potential clients’ fears so that we can ease their minds?
That’s exactly what I’m diving into in today’s episode. Listen in as I uncover the 4 key skills that you need to hone in order to handle sales objections with grace. Plus, learn about the mindset shifts you need to make in order to put this into action.
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Your brand is everything. It is your competitive advantage, your perception, and your connection point. It is more than just the visual elements. It is the humanization of your business.
Have you taken the time to ask yourself, “Is my brand speaking to and attracting my champagne clients?”
If the answer is no, it’s time to revamp.
It’s time to identify who your champagne clients are, what they need, and what they want, evaluate your offers to address their needs, and adjust your positioning strategy to speak to them.
If you’re ready to grow and scale, then you need to shake things up. And I’m here to help!
For access to my Revamp PDF that I mention in this episode, DM me on Instagram @theweberco with the word “REVAMP” and I will send it your way!
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Are you doing everything your coach is teaching, but have hit a brick wall when it comes to attracting the clients you want?
Well, rockstars, today’s episode is a good one as we look into the importance of infusing yourself into your brand.
You see, when you show up as your true authentic self AND do the strategy you’ve been taught, you’re then on the road to success in your business. But please realize, the courses and templates you purchase are not a one size fits all kinda deal.
You HAVE to be yourself, so your clients fall in love with YOU.
The way you do this is becoming an authority in your space. By showing up as an expert, standing out in your niche, and attracting your dream client.
I hope you’re ready for some good and exciting conversation this week with Personal Branding and Embodiment Coach Ashley Vives Williams.
Connect with Ashley:
Instagram: https://www.instagram.com/thatcoachashley/
Website: https://ashleyvives.com/
Celebrity Status Workbook: https://ashleyvives.com/celeb
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
If 2022 has started out a bit differently than you had hoped, you’re not alone!
The good news is, we can adapt and change at any point during the year. Even if it is just the second week of January!
It’s important for you to remember that, where you are right now, is Not. Where. You. Will. Be. Twelve. Months. From. Now.
If you think about where you were a year ago would you have thought you’d be where you are now? I know I can say my plans and vision have changed many times throughout the last several years.
But let me remind you, that’s ok! You will end up right where you need to be, even if you don’t realize it.
Ok, Rockstars, let’s have a great year, no matter what it looks like along the way!
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Do you find yourself putting your relationship at the bottom of your list? Your business, kids, and everything else comes first? You’re NOT alone!
Today we’re getting personal and talking about relationships. Relationships are hard. And beautiful. And everything in between.
Our guest, Rachel Elder, is a licensed mental health counselor and relationship coach. She is passionate about helping career driven women build realistic and sustainable relationships that last.
Listen in as Rachel gives us her three C’s to focus on in your relationship, understanding the importance of keeping ALL your relationship buckets full, and how to make conflict work for you.
It’s never too late to make your relationship work, Rockstars. You just have to be willing to put in the work!
Connect with Rachel:
Instagram: https://www.instagram.com/racheleldercoaching/
Facebook Group: Building Stronger Relationships
Email: racheleldercoaching@gmail.com
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
I can’t believe it, Rockstars! 2021 is coming to a close and 2022 is right around the corner. And with the end of a year comes a great time for reflection.
Today I am excited to share my biggest lessons that I will be taking away from 2021.
This year was tough for me, as it was for many people. But the biggest thing I learned was that it is ok to focus on me, my family, and my business. The rest WILL fall into place.
In order to grow, you HAVE to get uncomfortable. And sometimes being uncomfortable is tough. Or painful. Or hard. But it’s almost always worth it.
I hope you can take something from what I share today and start 2022 off knowing that change is scary, but it’s ok. And you ARE allowed to define what your own life looks like.
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Imagine what it would feel like to live fully as who you are vs trying to fit into the “shoulds” of how society tells us to live.
Rockstar, here’s what I believe to be true: We all get one shot to live our lives and it should be the way WE want to.
That’s why today, getting real and raw and inviting you inside my head.
Listen in as I share my thoughts on the societal expectations we are raised in and how I plan to change the narrative for myself, my community, and also my son – who I’m determined to empower to forge his own path in life!
P.S. In this episode, we’re talking about some topics that we all have opinions on, so remember, we can respectfully disagree. And really, that’s a beautiful thing. Because I don’t believe that there is one way to think or live.
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Let’s clear the air: showing up with AUTHORITY isn’t a bad thing.
In fact, in an ever changing marketing landscape, if you want to build an iconic brand in 2022, you must show up as an authority in your space.
So often, this word gets misconstrued, especially for women entrepreneurs. Society makes us think that being an authority is about being bossy, intimidating, or perfect.
But here’s the truth, Rockstar: Being an authority brand is not about perfection. It is about leading from a place of integrity, from a place of intention, and from a place of true power that you stand boldly in.
So, now you might be asking, “Steph, how do I show up as an authority in 2022?”
That’s why today, I’m digging deep into what it means to truly embody an authority brand, what it looks like for you, and what it can look like for you in 2022.
Listen in and let’s commit to unapologetically showing up with authority in 2022, Rockstar!
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Are you confusing your audience with muddled messaging?
If you answered yes, I’m here to tell you that you are leaving dollars on the table, Rockstar because the reality is this: a confused audience never buys.
Now, before panic sets in, I want you to know that it’s totally possible to clean up muddled messaging so that you can start building brand recognition and trust with your audience.
Want to know how? Listen in as I uncover the 5 steps to defining your brand message so you can gain clarity and ditch muddled messaging for good!
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
A question that I get all of the time is, "how much of 'me' should be in my brand?"
Rockstars, you know that here at The Weber Co. we chat about the importance of prioritizing human connection all of the time.
And here's the deal: If you want to cultivate real connections, you have to get real and raw with your audience. You can't just chat all business all of the time.
But - I get it. Being vulnerable with your audience can feel scary at first.
Sure, you want to show up authentically. But the last thing you want is to air all of your dirty laundry.
It can be difficult to get started when you're just not sure where to draw the line. That's why today I'm breaking down how you can start to open up your audience.
You'll walk away from this episode with the strategies you need to start showing up authentically for your audience so you can convert your followers into raving brand fans who know like, and trust you and can't resist investing in your product or service.
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Let me introduce you to Whitney!
She joined Brands That Captivate Academy and exploded her existing network marketing biz, doubling her income in just 1 month.
And then, being the brave badass she is, she took a BIG leap and created a second business, Carmichael Leadership where she generated six-figures in just 9 months.
Seriously, talk about ripple effect success.
Want to hear about how Whitney accomplished all of this?
If you answered yes, you're in luck with today's episode!
We're sitting down with Whitney to talk about her life-changing decision to join Brands That Captivate Academy and her time inside of the program.
Listen in to hear about the 3 key things that propelled her forward:
-the community inside of BTC academy
-making quick, calculated decisions
-taking massive action and implementing what she learned inside of the academy quickly
After listening, you'll know that this level of success is possible for you too, if you're willing to show up and do the work like Whitney has!
Connect with Whitney:
https://msha.ke/carmichaelleadership/
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Rockstar, are you using your online presence to advocate and speak about issues that are important to you?
If you answered no, you might be thinking, "Steph, I'm not sure what it even means to advocate." or "I'm afraid of sharing my opinions and receiving backlash."
If this sounds like you, you don't want to miss today's episode!
I'm bringing Lys Villelli on the show to share her wisdom on all things advocacy.
Listen in as she breaks down the term and shares actionable steps that will help you start to leverage your online presence to bring awareness to the issues that matter to you.
Plus, don't miss our honest conversation about something that's near and dear to both of our hearts: postpartum care and support for working moms. We're opening up about both of our postpartum journies and the gaps in support that we'd like to see filled for new moms and their babies.
Please note, we do discuss suicide in this episode. Help is available, please call the National Suicide Prevention Lifeline at 800-273-8255.
Connect with Lyz:
Instagram: https://www.instagram.com/alysavillelli/
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
As 2021 comes to a close, in the online space, we're starting to hear more and more about setting goals for 2022.
And, Rockstar you know I love busting a move towards my goals as much as the next person.
But recently, my heart has been calling me to lean into intentionality first and goal-setting second.
What do I mean by that? Well, listen in to today's episode to find out! Today, I'm chatting about my personal intentions for 2022. Plus, I'm dishing out questions that will help you set your own intentions and boundaries for the new year!
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
Are you ready to start reaching top-tier customers and clients?
Do you know that it's time for you to ditch the old and boring and step into a new era of branding in your business?
If you answered yes to either of these questions, you do not want to miss this episode, Rockstar!
We are talking about ELEVATING your presence in terms of:
1. Your brand experience
2. Your brand visuals (photos and more)
3. Your positioning in your industry through your messaging
So grab your notebook, and let's start creating your world-class brand!
Connect with Steph:
Apply for The Authority Brands Workshop: https://theweberco.com/application
Read about our programs here: https://theweberco.com/all-programs
The only way to truly make impactful connections in your business is to show up authentically.
And well, that can feel scary because there's always a chance that we could show up authentically and then be rejected in some way.
That's why today, I'm bringing Jake Kelfer on the show to share his wisdom on how to overcome this fear of rejection so that we can leverage authentic connections to scale our businesses and increase our impact.
Jake is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people create incredibly impactful and profitable businesses.
He is the bestselling author of Elevate Beyond and Elevate Your Network, a high-energy motivational speaker, and the founder of the Professional Basketball Combine which helps NBA draft prospects turn their dreams of playing pro ball into their reality.
Listen in as he uncovers his exact mindset and practical strategies for showing up authentically and cultivating connections in the DMs and beyond.
Connect with Jake:
https://www.jakekelfer.com/
https://www.instagram.com/jakekelfer/
Connect with Steph:
Book a call with me here: https://calendly.com/theweberco/strategy-session
Read about our programs here: https://theweberco.com/work-with-us
Last week we talked about the massive growth The Weber Co. experienced over the last 18 months.
And, Rockstar, I'd be lying if I didn't say that growth feels SO good. Who doesn't like popping open a bottle of champagne and celebrating their wins?
But let's be real, entrepreneurship isn't all rainbows, butterflies, and champagne. And growth sure doesn't come without growing pains.
That's why today, I'm getting real and raw and opening up about the challenges I've faced during this season of growth.
Listen in as I open up about things like my experience with the 'the dark side' of time freedom (being in charge of your own schedule isn't all rainbows and butterflies either!) Plus, hear me chat about everything from overcoming my money mindset to avoiding negative energy from naysayers.
Connect with Steph:
Book a call with me here: https://calendly.com/theweberco/strategy-session
Read about our programs here: https://theweberco.com/work-with-us
Want an inside look at how The Weber Co. generated nearly $500K in sales over just the last 18 months?
If you answered yes, you're in luck with today's episode.
Listen in as I uncover the 5 core elements that have allowed us to grow so quickly.
Be sure to grab your notebook for this one - you're going to need it!
Connect with Steph:
Book a call with me here: https://calendly.com/theweberco/strategy-session
Read about our programs here: https://theweberco.com/work-with-us
Warning: this episode might make you feel a little called out.
I have good news and bad news for you, rockstar.
The bad news is that you're probably making one of the five brand mistakes I'm uncovering in today's episode. And well, that's likely keeping you stuck and preventing the next quantum leap in your business.
The good news is that you're not alone.
There's no such thing as the perfect brand. A brand is something that evolves. We all have to make tweaks and improvements as we go and THAT'S OKAY.
That's why my team and I here at The Weber Co. are here to help you identify the gaps in your brand so that you can get unstuck.
So, grab your notebook and listen in. It's time to cultivate the brand that propels you towards that next-level income and impact!
Connect with Steph:
Brand Breakthrough Live --> Save your seat! https://theweberco.com/brand-breakthrough-live
Book a call with me here - https://calendly.com/theweberco/strategy-session
Read about our programs here - https://theweberco.com/work-with-us
Let's face it - entrepreneurship isn't easy.
At some point, we all face challenging seasons in our lives and businesses that bring up self-doubt and other not-so-fun emotions.
Sadly, we so often carry the weight of these heavy emotions alone. But we shouldn't have to!
That's why I think it's time that we had an honest conversation about the doubts and fears that come up at virtually every level of business.
Listen in as I chat about the challenges I've faced throughout my journey and how I have continued to move The Weber Co. forward in tough seasons.
My hope is that you'll walk away from this episode feeling seen, understood, and ready to face any curveball that life or business throws your way -- knowing that you are absolutely not alone.
Connect with Steph:
Book a call with me here - https://calendly.com/theweberco/strategy-session
Read about our programs here - https://theweberco.com/work-with-us
Course creators! Are you feeling overwhelmed by the course creation process?
If so, I get it. There are multiple areas to navigate as you design and create your new course - it can be overwhelming!
Between finding your ideal learner, writing website copy, creating a marketing plan, and protecting yourself legally, there are soooo many things on your “to-do” list!
And on top of all of that, you actually need to design and create content that leads to dynamic learning experiences for your clients so they can create transformation in their lives.
That's why, today's guest, Learning Experience Strategist, Megan Smith is hosting The Converge Summit.
Listen in as she shares the juicy details about this summit that is NOT just another conference where you leave with pages of notes and a mile-long to-do list.
She's chatting about how she intentionally designed this summit to give you the tools, time, guidance, and confidence you need to check off your course creation “ta-done” list!
If you’re ready to find a community of experts and put all of the pieces of course creation together, join the coverage summit here - https://www.disruptedcoursecreation.com/shop.
Connect with Megan:
https://www.disruptedcoursecreation.com/
https://www.instagram.com/disrupt_ed/
Connect with Steph:
Book a call with me here - https://calendly.com/theweberco/strategy-session
Read about our programs here - https://theweberco.com/work-with-us
Let's be real - being married to an entrepreneur is no walk in the park.
Today's special guest, my husband Collin knows a thing or two about the ups and downs that come along with it.
And rockstars, he's a pro at being supportive and understanding so of course, I had to bring him on the show to share his wisdom - and a few jokes! ;)
Listen in as Collin and I have a real and raw conversation about what it's like to juggle marriage, entrepreneurship, and a corporate job. We're opening up about everything from how we tackle finances together to how we've adjusted to parenthood.
Connect with Steph:
Book a call with me here: https://calendly.com/theweberco/strategy-session
Read about our programs here: https://theweberco.com/work-with-us
If you're posting on social media and hearing crickets or finding that your audience is engaged but not converting you might be asking, "What is my brand missing?"
Maybe you're overwhelmed and you're trying to put together all of the pieces of this biz building puzzle. But to do this you need to have all of the pieces in front of you, right?
That's why today, I'm diving deep into two key pieces that you need in order to cultivate a thriving business - a solid brand foundation and a stellar marketing strategy.
Listen in as I dig deep into the difference between branding and marketing. You'll walk away crystal clear on how these two things go together, like Oreos and milk. And you'll be ready to fit these pieces together so you can start building an audience full of raving brand fans who convert!
Connect with Steph -
Book a call with me here: https://calendly.com/theweberco/strategy-session
Read about our programs here: https://theweberco.com/work-with-us
A question I have been getting a lot lately is, "Steph, how are you balancing motherhood and entrepreneurship?"
That's why today I'm getting real and raw and bringing you a life update.
Listen in as I open up about what the first 6 months of parenthood have been like. I'm covering it all from tackling sleep training to a cross-country move with an infant.
Plus, stick around to hear my thoughts around juggling parenthood and entrepreneurship and why I think every family should get to decide what this journey looks like for them.
Connect with Steph:
Book a call with me here: https://calendly.com/theweberco/strategy-session
Read about our programs here: https://theweberco.com/work-with-us
I have a confession to make: at the beginning of my business selling wasn't my strong suit.
Can you relate?
So often, selling can feel HARD. There are so many mindset obstacles to overcome. And without the right support, it can feel almost impossible to sell in a way that feels good.
If you're ready to find your groove when it comes to sales, listen in as I uncover the 3 biggest sales mistakes I made at the beginning of my business. After listening, you'll be ready to overcome underselling and start truly communicating the value that you bring to the table with confidence!
Connect with Steph:
Book a call with me here - https://calendly.com/theweberco/strategy-session
Read about our programs here -
https://theweberco.com/work-with-us
Let me introduce you to Niki!
She joined Brands That Captivate Academy at the end of August and now, a year later, she has hit or exceeded almost every goal she's set for herself.
She's pivoted her message, she's charging for her services, and she's absolutely crushing it in her space.
Niki came into the Academy and took action immediately. She saw results in less than 60 days. In a new business. During a pandemic.
This is the kind of magic happening day in and day out inside BTC Academy. Will you be next?
Connect with Steph:
Book a call with me here - https://calendly.com/theweberco/actioncall
Read about our programs here - https://theweberco.com/work-with-us
Connect with Niki:
Instagram - https://www.instagram.com/travelsbyniki/
Facebook - https://www.facebook.com/travelsbyniki/
Have you ever said something along the lines of: "I'm so tired of posting on social media only to hear crickets?"
or
"I'm all over the place with my brand, it's not consistent and I think my audience is confused.
If this sounds like you, you don't want to miss today's episode because we're going to toss that frustration and overwhelm out the window.
Today, I'm uncovering the real reason why people aren't engaging with you.
Plus, I'm giving you the exact framework that will help you turn your followers into dollars and raving brand fans who tell their friends about your product or service!
Connect with Steph:
Brand Breakthrough Live --> Save your seat! https://theweberco.com/brand-breakthrough-live
So often, entrepreneurs come to me and say, "Steph, I want to cultivate a thriving business, but I'm afraid to come across as 'salesy'."
Often, this fear creeps up because, at some time or another, most of us have had a sales encounter that felt, well... sleazy.
Maybe someone approached you and didn't take the time to build a relationship with you before pushing their product or service.
And I get it - the last thing you want is for your prospects to feel like you view them as just another dollar in your bank account.
The good news is that it is possible to sell with compassion and integrity. Listen in as I chat about how you can adopt a serve first, sell second mindset so that “selling” doesn’t feel like a dirty word anymore.
Connect with Steph:
Brand Breakthrough Live --> Save your seat! https://theweberco.com/brand-breakthrough-live
Are you ready to up-level your social media strategy so you can see all of your time and effort finally start to result in more dollars in your bank account?
If you answered yes, today's episode is for you!
Meet Kaylee Sutherin. Kaylee is the owner of Savvy about Social- where female entrepreneurs and coaches learn to leverage social media as a tool to grow their impact & their income in big, beautiful ways.
Kaylee has been a social media manager & strategist for 7 years, and now coaches women in their pursuit to monetizing on social.
Listen in as she dives deep into how you can make Instagram work for your biz. Be sure to grab a notebook because Kaylee is dishing out her secrets for creating a stellar content strategy, leveraging hashtags, and more!
Connect with Kaylee:
Social Mastery Live --> Save your seat! https://savvyaboutsocial.com/social-mastery-live/
Connect with Steph:
Brand Breakthrough Live --> Save your seat! https://theweberco.com/brand-breakthrough-live
I'm just going to say it. If you don't have a brand, you don't have a sustainable business.
Your brand is the reason people choose you over competitors.
Your brand is the reason your customers and clients come to you over and over again.
Your brand is the human connection you're building with your audience.
Ultimately, you can have the most stellar offer and business strategy around, but without a solid brand...it will be tough for you to stand out.
Now, you might be asking, "Steph, what's the difference between a brand and a business?"
That's why in today's episode, I'm diving into the difference between a brand and a business.
After listening, you'll walk away understanding how your brand and your business work together and why you can't have one without the other.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
What is human design? And most importantly, how can you leverage this powerful tool in both life and business?
If these questions have been running through your mind, you're in the right place!
Meet Today's guest, Courtney Rousseau. Court is a Human Design Life Guide, Career Counselor, and owner of Atelier Rousseau where she helps women decondition from the stuck energies of “shoulds” and expectations. She does this through tailored nurturing and organic guidance, so that women bloom into who they were designed so that they may cultivate a life that is authentically aligned with their energy.
Connect with Courtney:
https://www.instagram.com/atelier_rousseau/
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Are you tired of wrestling with the Facebook and Instagram algorithms?
If you answered yes, this episode is for you, Rockstar!
The truth is that these algorithms can often make it difficult for our content to be SEEN and for us to CONNECT with our audiences.
That's why it's so important to find ways to reach our people outside of social media.
Today's guest, Kirsten Roldan, is chatting about how we can use email marketing to do just that!
Kirsten Roldan is a Hispanic, Millennial, serial entrepreneur. She is CEO of The Roldan & Co. Marketing Agency, a boutique firm founded during the pandemic to help entrepreneurs automate course launches, passively get paid and build a community of super fans.
Listen in as she dives deep into the nitty-gritty of email marketing. She's covering everything from creating a stellar lead magnet to analyzing your click-through and open rates. Plus, she's sharing her wisdom on how to leverage email marketing in order to scale!
Connect with Kirsten:
Instagram - https://www.instagram.com/kirstenroldan/
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Here's the deal: If you want to show up as the best version of yourself in life and business, you have to take good care of your body.
But, Rockstar, I know that cultivating new, healthier habits is no easy feat.
That's why today, I'm bringing certified holistic nutritionist and lifestyle wellness mentor Stacey Heiny on the show to share her wisdom with us.
Stacey helps women remove the overwhelm and create clarity with lifestyle wellness so that they can prioritize their health and serve others in the most purposeful way.
Listen in as she shares 3 simple steps you can take to shift your mindset around health so that you can begin to consistently reach for foods and products that help you feel your best!
Connect with Stacey:
Instagram - https://www.instagram.com/theherbanfarmacy
https://www.facebook.com/theherbanfarmacy
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
I’m a firm believer that every single entrepreneur should have a coach. Here’s why:
--> Coaches are generally specialists in something and they can help you grow quicker than you would on your own.
-->Being coached keeps you in forward momentum because someone is holding you accountable.
But here’s the deal: whoever you decide to coach with, you need to VIBE WITH. You need to connect with them. You need to know that they are the real deal (not just someone who can sell you on an idea or something that sounds cool, but then there’s no follow through).
So, now you might be asking, "Steph, how do I know that a coach is the real deal?"
If this sounds like you, you'll want to stick around for today's episode!
Listen in as I share my best tips for choosing a coach that will actually help you get results in your life and business. Plus, get an inside look at how coaching with the Weber Co. has changed the game for my rockstar clients.
If, after listening, you know that coaching with The Weber Co. is for you, I'm HERE for it. Brands that Captivate Academy (BTC) doors are open right now.
Learn more about BTC Academy -
https://theweberco.teachable.com/p/btcacademy
Schedule your free strategy call -
https://calendly.com/theweberco/strategy-session
If you want your marketing efforts to be effective, you’ve got to start with CLARITY and that includes vision.
So let me ask you this rockstar, are you clear on where you're headed? If you answered no, you're going to want to stick around for this episode!
Meet today's guest, Khaïry Varre. Khaïry is known as THE TIME BENDER at the Unstoppable Entrepreneur, the world-leading accountability-based business incubator. She’s a business advisor, mindset and productivity master coach to 7- and 8-fig CEOs, member of the incubator’s leadership team, and helps elite entrepreneurs become game changers in their field and achieve million dollar + breakthroughs in their business.
As a martial artist, MBA lecturer and former Director of project management consulting in a Canadian firm specialized in mega projects (up to $6B in scope), she brings decades of business and life principles, strategic expertise and actionable tools that help her clients bring their vision to life in record time.
Connect with Khaïry:
https://www.facebook.com/khairy
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
If you've got 99 problems, and creating content is all of them, you're going to want to stick around for today's episode.
Listen in as I give you an inside look at the EXACT content creation process we follow at The Weber Co.
Plus, learn how to multiply one piece of content so you can reduce overwhelm and maximize your visibility.
Grab a notebook - you're going to need it!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
We are living in a world that loves video content. So, let me ask you this Rockstar, Are you comfortable in front of the camera?
If you answered no, I've got you covered!
Today, I'm bringing Kaylan Wetzel from Team Unstoppable on the show to dish out her best tips for improving on-camera confidence and presence.
Leveraging her background in sales and performing arts, Kayla has helped countless clients make 6-figure launches their new norm.
Listen in if you're ready to shake off all of the nerves so you can show up confidently, connect deeply, and convert live on camera!
Connect with Kaylan:
Join the Unstoppable Entrepreneur exclusive text community by texting the word 'society' to 6104261344
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
The difference between those that are massively successful and those that aren’t:
Successful people live by a different set of rules. We take risks, we invest in possibility, we tell people where our train is going and you can either get on or get off, but we know where we are headed. We will do whatever it takes to get there.
Your current rules are creating your current results. If you want to get different results, you’ll have to play by different rules.
Rockstar, the question is: are you willing to do that? If you answered yes, today's episode is for you!
Listen in as I dive deep into the nitty-gritty of success mindset. You'll walk away from this episode feeling on fire for your future vision, ready to show up powerfully and build a brand that disrupts!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
It's inevitable: as an entrepreneur, you're going to face fear. But fear doesn't have to keep you stuck.
If you're ready to get into forward motion, listen in as I dive deep into the 4 most common fears that entrepreneurs face.
And be sure to grab your notebook because I'm dishing out action steps that will help you start to move through fear, beat procrastination, and start crushing your goals today.
This episode is an inside look at a live action advisory session from my Brands That Captivate Academy Program. Learn more about BTC Academy here - https://theweberco.com/brand-coaching-program
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
If you haven't jumped on the Instagram reels bandwagon yet, you are going to want to after today's episode!
Meet Natasha Samuel. Natasha is the founder of Shine with Natasha where she helps you build your brand on Instagram with a video strategy that is fulfilling and fun without the overwhelm.
Listen in as she dives deep into how you can make reels work for your brand. Plus, catch her best tips for keeping up with trends and planning and creating short-form video content.
Connect with Natasha:
Instagram - https://www.instagram.com/shinewithnatasha/
The Shine Online Podcast - https://link.chtbl.com/shineonline
The 30 Day Reels Challenge - https://shinewithnatasha.com/sunshine-shop/p/30-day-reels-challenge
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Want to create a digital course that's both powerful and profitable? If you answered yes, today's episode is for you!
Meet Emily Walker. Emily helps fiercely creative thought leaders turn their big + brilliant ideas into powerful + profitable courses so they can improve thousands of other people’s lives while building more spaciousness into their own.
Listen in as she dives deep into what it takes to create a solid course curriculum that drives transformation NOT overwhelm.
Connect with Emily:
Website - https://emilymwalker.com/
Instagram - https://www.instagram.com/modernleadersco
Free Quiz on finding a program style that suits your personality - https://emilymwalker.com/quiz/
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Do you ever see 6-figure business owners talking about their dream lives and businesses on social media and find yourself thinking, "How am I ever going to get there?"
Rockstar, if you answered yes, I want you to know I've been there. Along my business journey, I've experienced growing pains, major pivots, and now success beyond my wildest dreams. And today I'm opening up about all of it.
Listen in as I share the 5 key elements that allowed The Weber Co. to scale to figures in 2020, during a pandemic and a pregnancy!
My hope is that you'll walk away from this episode feeling inspired and knowing that you can cultivate your dream business and make a massive impact.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Are you facing money mindset roadblocks in your business? If you answered yes, today's episode is for you!
Meet Lattice Hudson. Lattice is a business coach, leadership mentor and social sales expert. She is on a mission to help women make more money, increase their impact all while living a life that they love.
Lattice believes that “A woman with wealth, is a woman with power”. That's why today she's coming on the show to chat about the money mindset shifts you need to make in order to close sales and invest in your business.
Listen in if you're ready to unpack your money story and step into an abundance mindset so that you can increase your income and your impact!
Connect with Lattice:
Website - https://latticehudson.com/
Facebook Group - https://www.facebook.com/groups/elevatedwomenentrepreneursInstagram - https://www.instagram.com/latticehudson/
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Cheers to 28 years of life! Today, I'm hosting my own little birthday celebration and you're invited.
Join me as I reflect on the massive, amazing change that has taken place over the past year as I've stepped into my new roles as both a mother and a full-time entrepreneur.
Listen in as I open up about the growing pains that have come along with this season of expansion. And hear about how my word of the year, perseverance, has kept me grounded in the tough moments.
Plus, get a glimpse of where I'm headed, and catch my top 5 goals for year 28!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Here's the deal: if your customer experience isn't absolutely stellar, you're losing potential raving fans left and right.
That's why today, I'm sharing my 7-part Epic Customer Experience formula that will help you cultivate an epic customer experience.
And Rockstars, this isn't a cookie-cutter, one-size-fits-all formula. Listen in as I walk you through industry-specific examples that will help you wow your customers and clients right from the start. Whether you're product-based, service-based, or in network marketing, I've got you covered.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Are you looking to up-level your content strategy?
If so, you do not want to miss today's episode!
Meet Danielle Cevallos. Danielle is the VP of marketing at The Unstoppable Entrepreneur. Prior to stepping into leadership at UE, she worked with 7 and 8 figure CEOs as a copywriter, helping them position themselves as thought leaders through highly compelling content.
Listen in as she dives deep into content strategy, answering common questions like, "How do I know when to draw the line with free content? How much is too much?"
After listening, you'll walk away with clarity, knowing what kind of content your should be sharing and where and how to share it! So, grab a notebook, and let's dive in!
Connect with Danielle:
Text Danielle to 6104261344 for text updates and even more content strategy goodness!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
And....just like that, we're parents!
On Sunday, February 14th, Collin and I welcomed our first baby boy into this world, Eli James Weber.
We are bursting at the seams with excitement and love for this sweet new life. That's why today, I wanted to take the time to share with you Eli's birth story.
Listen in as I walk you through a timeline of events leading up to his crazy FAST delivery. Plus, hear about how the 4th trimester has been going and how we've been settling into our roles as parents.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Do you ever see brands crushing it and wonder "How in the heck do they do that?"
If so, you're in luck with today's episode!
Listen in as I break down the 5 key characteristics of brands that dominate their industry.
Here's the deal, rockstar, brands that disrupt don't happen by chance. Each and every stellar brand you know and love likely has these 5 very-specific elements. That means you can take a page from their book and start cultivating your own rock-star level brand today. Just grab your notebook and let's dive in!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Want to drive more traffic to your website so you can get more of the right leads? If so, today's episode is for you!
Clem Coleman, SEO Consultant and founder of ClemSEO, is coming on the show to break down the basics of search engine optimization.
Listen in to learn why SEO needs to be a part of your marketing plan. Plus, learn about how you can get started with keywords and more!
Connect with Clem:
https://www.clemseo.com/
https://www.instagram.com/clemseo/
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Guess what time it is, Rockstars! If you said baby time, you're right!
This month, my husband Collin and I will be welcoming our newest edition, and We are over. the. moon excited!
Today, I'm bringing you a special episode because I know that some of you may be planning to expand your family as well. And you might be wondering, "What does it even look like to plan for a baby as an entrepreneur?"
That's why in this episode, I'm peeling back the curtain and giving you an inside look at my maternity leave planning process.
Listen in as I chat about how I've prepped The Weber Co. for my time away. Plus, hear about how Collin and I plan to work together so we can continue to pour into our passions when our sweet little one arrives.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco
Are you tired of getting the same old cookie-cutter network marketing advice?
If so, today's episode is for you!
Network marketing mentor, Whitney Carmichael is coming on the show to chat about how she's built a rockstar-level international team.
Listen in as she shares about the unique way she approaches team leadership.
Plus, learn about how coaching with The Weber Co. changed the game for her business and helped her to break through a sales plateau, allowing her to lead with confidence and explode her biz!
Connect with Whitney:
The Balanced Upline Podcast - https://podcasts.apple.com/us/podcast/the-balanced-upline/id1523314398
The Balanced Upline Facebook Group - https://www.facebook.com/groups/731304267680951
Instagram - Instagram.com/whityourdayjob
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Let the results and transformation speak for themselves.
Rockstars, if you are not leveraging the power of social proof and testimonials in your business you are truly missing out.
With that being said, you might be curious to see the power of social proof in action. If so, today's episode is for you!
Listen in to hear from 3 of my rockstar clients. Today, they're walking you through the unique transformations they've experienced in my coaching program, Brands that Captivate academy.
If, after listening, you're ready to bet on yourself and your future vision, I'm HERE for it. Brands that Captivate Academy (BTC) doors are open right now.
Learn more about BTC Academy -
https://theweberco.teachable.com/p/btcacademy
Schedule your free strategy call -
https://calendly.com/theweberco/strategy-session
When you think about leveraging story in your brand do you start to feel overwhelmed?
Maybe you find yourself thinking, "HOW?" or "Do I even have an interesting story to share?"
If this sounds like you, then you're in luck with today's episode.
Sierra Holmes, plus-size fashion blogger and creator of Eclectic Kurves, is coming on the show to breakdown strategic storytelling and what it looks like in action.
Listen in as Sierra shares about her journey from getting started as a blogger to stepping into the influencer space. Learn about how she has used the power of story to cultivate a stellar brand.
Connect with Sierra:
Website - https://www.eclectickurves.com/
Instagram - https://www.instagram.com/eclectickurves
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Apply for Ignite Your Impact Retreat -
https://theweberco.com/ignite-your-impact-retreat
What is the number one thing that your raving brand fans are craving right. this. second?
If you answered real, genuine human connection you're right! And my guess is that this truth won't change anytime soon.
Rockstar, that's why it's time to bust a move and get a marketing plan in place for 2021 that prioritizes fostering deep connection with your avatar above all else.
Listen in to learn about how you can start the new year off strong by leveraging a well-rounded connection first marketing strategy. And hear my predictions for the marketing tactics that are most likely to take center-stage and explode your business in the 2021.
Brand Breakthrough Live -- Save your seat!
https://theweberco.com/brandbreakthroughlive
Apply for Ignite Your Impact Retreat -
https://theweberco.com/ignite-your-impact-retreat
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
"Steph, 2020 was the year of direction and growth that you were hoping for."
Rockstar, this is the first line of a letter that I wrote to my future self last year.
And, wow. That line was spot-on. 2020 was a year of massive growth for myself and The Weber Co.
But when I wrote that letter, I had no idea just how messy and transformative this past year would be.
In this episode, I'm giving you an inside view of what it looked like for me to become a full-time entrepreneur and to do 170K in sales over the past year.
Listen in to hear about not only the growth aspect but also the tough lessons I learned in 2020 that involved failure, hurt, and perseverance.
After listening, I hope you walk away from this episode ready to tackle the new year that's right around the corner, feeling rooted in your future vision and ready to grow through any failures that might come your way. Here's to what 2021 has in store for all of us! Cheers rockstar!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Rockstar, are you pouring into your family in the biggest and best way possible?
Tough question...right?
Well, if you answered "not really." you're not alone. Today's guest, Megan Smith has been exactly where you're at. That's why today she's coming on the show to chat about how it's never too late to start cultivating the family climate you desire.
Listen in as Megan opens up about how she grew tired of running on the hamster wheel of parenting and decided that if she couldn’t make more time, she would make more of her time.
Learn about the framework that Megan used to break free from that hamster wheel. And find out how she started to plant seeds of connection and growth in not only her family but in other families too!
Connect with Megan:
Website: www.plantingseeds365.com
Instagram: www.instagram.com/plantingseeds365
Facebook Group: www.facebook.com/groups/plantingseeds365
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Want to know the coolest way to give your raving brand fans the opportunity to actually experience your brand IRL? Do you want them to FEEL your mission, your heart, and get on fire for the shared vision that you have?
If you answered YES, this episode is for you because I'm explaining why experiential marketing is the secret sauce for cultivating community, connection, and impact.
Listen in as I break down the essentials of this tactic. Plus, catch all of the golden nuggets that I picked up during the process of planning and hosting my first retreat.
And spoiler alert you'll want to stay tuned until the end of this episode to be sure that you catch all of the deets about the 2021 Ignite Your Impact Retreat. You'll hear from a few rockstars who are sharing the inside scoop on how the first retreat I hosted in January this year changed the game for them.
Learn More About The Ignite Your Impact Retreat - https://theweberco.com/ignite-your-impact-retreat
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
With massive growth comes massive change. And while growth is always a good thing, sometimes it can take us by surprise.
When our businesses take off quickly we might find ourselves thinking, “Can I rise to the occasion and manage all of these new team members? or “Can I maintain this forward momentum?”
If this sounds like you Rockstar, then you are in for a treat with today’s episode! Jenn Shelton is chatting about her major success in an affiliate marketing program she joined this year.
Listen in as she shares her wisdom on how she managed her mindset during a season of rapid growth in her business by tapping into her previous experience as a collegiate cheerleader and cheer coach. Plus, learn how she flows through every challenging wave in her business with ease by staying rooted in her faith and focused on her legacy.
Connect with Jenn:
https://instagram.com/thejennshelton
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Tis the season for new year planning! If you're looking for a dose of motivation to carry you through the fun and busy holiday season, I encourage you to bust a move and start mapping out your vision for 2021.
Rockstar, you can't lead others and make a massive impact in the new year from a place of lostness. You have to get crystal clear on where it is that you're going and create a plan to get there.
That's why in today's episode I'm walking you through my 2021 planning process. I'm revealing how I set SMART goals, make income projections, and even how I map out my vision for the next 3 years of my business.
Listen in to catch all of this goal-setting goodness. Plus, don't miss the mindset hacking exercise that I'm sharing that will help you train your brain to believe that you can crush your goals, no matter how big they are!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Think you can copy and paste your way to a brand that disrupts? If so, think again.
Rockstar, leaning into imitation is a surefire way to create a brand message that's watered-down and ultimately met with crickets.
And I know that's not what you want. You're capable of making waves in your industry and making massive impact. That's why today I'm breaking down the 3 elements of a brand that disrupts.
Listen in as I chat about standing firmly in who you are and getting to a place where you're okay with unapologetically sharing your opinions. After listening, you'll walk away feeling bold and ready to chase your future vision, even if that means you might ruffle a few feathers in the process.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Whether you're thinking about traveling this holiday season or just penciling in some travel plans for 2021, this episode is for you!
Travel concierge, Niki Jackson is joining me to chat all things travel. We're diving into the current travel situation with COVID restrictions and health/safety risks at play. Plus, we're chatting about what it looks like to work with a travel agent and how doing so can save you money and up-level your vacay experience!
Connect with Niki:
https://www.instagram.com/travelsbyniki
nikijackson@pineappleescapes.com
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
We hear about launching all of the time in the entrepreneurial space. But the question that often remains is, "What does the launch process look like, and Does it even work?"
Well, Rockstar, I'm here to tell you that launching does work. Executing strategic launches has allowed me to generate 150k in revenue in just 5 months!
It's totally possible for you to achieve these kinds of results. I want you to know that if I can do it, you can too! That's why today I'm pulling back the curtain and sharing what I've learned along the way about launching.
In this episode, I'm giving you 5 steps to planning a strategic launch. So, grab your notebook and listen in!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
When it comes to manifestation, we're often sold the idea that if we just hope and believe then we will receive the desires of our hearts.
But when it comes down to it, there is SO much more to manifestation. If you want to attract and receive abundance in your business, you have to find a way to align your actions with your future vision.
I know making this connection between your vision and the actions that you take is easier said than done. That's why today, I'm bringing mindset and personal development coach, Jessica Gardner on the show to chat about the most common manifestation mindset traps she sees entrepreneurs getting caught up in. She's sharing some strategies that have helped her and her clients break through those barriers so that they can open up to receiving the beautiful gifts that the universe has to offer them!
As you're listening to today's episode, take a screenshot for your IG stories. Be sure to tag Jessica and I @theweberco and @jgraceandcompany! We'd love to hear from you and repost your share!
Connect with Jessica:
Instagram - https://www.instagram.com/jgraceandcompany/
Facebook - www.prettyvibetribe.com
Grab Your Free gift! - www.JGraceandCompany.com
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Does the thought of hiring in your biz intimidate you?
Maybe you know that bringing on the right team members can absolutely propel your business forward, but You're afraid to pull the trigger.
You might be thinking things like, "Where do I even begin to find the right team members?" or "How do I manage a team once I find the right people?" If this sounds like you then you're going to want to stick around for today's episode!
Tatiana O'Hara is coming on the show today to chat about how you can build a bomb team. She is an Agency & Team Operations Coach that helps successful, yet overwhelmed online business owners create the structure needed for their team & daily operations, so they can focus on scaling sustainably.
As you're listening to today's episode, take a screenshot for your IG stories. Be sure to tag Tatiana and I @theweberco and @_tatianaohara! We'd love to hear from you and repost your share!
Connect with Tatiana:
Task matrix- https://www.tatianaohara.co/task-matrix
Website- www.tatianaohara.co
Instagram @_tatianaohara
Facebook & Group- https://www.tatianaohara.co/task-matrix
https://www.facebook.com/groups/delegatetoelevatefb
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
We often hear how important it is to serve our audiences well and that we must make sure that we are consistently adding value to their lives. But what does that really mean?
Well, it comes down to being a servant-hearted leader and showing your community that you truly care about them.
When you lead from a place of service that is reflective in your messaging. When you show up genuinely, people can feel that energy that you're conveying. And that caring and positive energy is what leads people to connect deeply with you and ultimately buy from you.
So, Rockstar, listen in if you're ready to learn how to lead from a place of service and tap into that magnetic nurturing energy so that you can begin to cultivate raving brand fans!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Is fear keeping you stuck? If so, it's time to change that, Rockstar.
The only thing standing between you and the life and/or biz that you want are your fear-based limiting beliefs. If you change your thoughts and beliefs you can manifest the things that you want into your life. It's really that simple.
Now, that's not to say that you don't have to put in the hard work that it takes to reach your goals. But all of the hard work in the world won't allow you to move forward if deep down you're carrying beliefs like, "I'm not good enough."
That's why today, I'm bringing Manifestation Life Coach Lindsay Hanover on the show to help you quiet your inner critic and crush the limiting beliefs and fears that are keeping you stuck.
Listen in to learn how you can begin to reframe your limiting beliefs, channel your inner confidence, and finally start fearlessly building the legacy that you've been dreaming of.
As you're listening to today's episode, take a screenshot for your IG stories. Be sure to tag Lindsay and I @theweberco and @LIndsay_Hanover! We'd love to hear from you and repost your share!
Connect with Lindsay:
Facebook group - https://www.facebook.com/groups/3298795246811911/
Instagram - https://www.instagram.com/lindsay_hanover/
Facebook - @ LIndsay_Hanover
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Have you ever looked around at fellow entrepreneurs and wondered, "How in the world did they do that?"
Maybe you ask yourself things like, "How did they scale to 6-figures?" or "How did they quit their 9-5 and dive into their biz full time?" If this sounds like you then, you're in for a treat with today's episode!
Today, I'm opening up about my journey to full-time entrepreneurship. In the past 3 months, I've tripled my income. And while I'm so happy to say the Weber Co. has been growing tremendously, I want you to know that the path to this growth has been bumpy at times. That's why I'm getting candid and sharing my entire journey -- even the messy growing pains that propelled my business forward.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Want to learn what it takes to crush it in your network marketing biz? If so, you don't want to miss today's episode!
Kimberly Olson, creator of The Goal Digger Girl, is joining me to chat about the keys to network marketing success like: systems, outsourcing, and sales & marketing strategies that actually work -- say goodbye to cold pitching and say hello to attraction marketing.
After listening, you'll walk away with some tips and tricks that will allow you to step into your power as an entrepreneur in the network marketing arena. You'll know what the phrase "bring massive value" actually means. And that knowledge my friend will allow you to step out of glorified sales rep territory and dive into creating a personal brand that captivates.
Connect with Kimberly:
https://bit.ly/GDGContentCalendarTrello
https://TheGoalDiggerGirl.com/about
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Let's talk pricing!
If you're a service provider, I would bet that at some point you've felt a little unsure about your pricing structure.
Perhaps you've been tempted to lower your prices because you don't recognize the value that you bring to the table. Maybe you think it's the only way to attract more clients, but I'm here to tell you that it's not!
If you're struggling and looking for a sign that it's okay to stand firm in your pricing then today's episode is for you. I'm diving into the factors that influence pricing and packaging models for service-based entrepreneurs. Plus, I'm unpacking scarcity vs. abundance mindset and how that affects your ability to step into your power and charge what you're worth.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
What distinguishes a raving brand fan from a follower on social media?
Your raving brand fans are the people who consistently interact with your brand, likely on multiple platforms. They want and need what you have to offer, so much so that they buy from you, and sing your praises to their friends time and time again.
The truth is that you can have loads of followers and still not gain traction in your business. That is if your followers aren't feeling connected to your overall brand, message, or offer.
So, if you're ready to start turning your followers into raving brand fans, grab your notebook and listen in!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Are you looking to get crystal clear on what actions you need to take to bring your brand to the next level? If so, you're in for a treat with this episode!
Today I'm sharing with you 3 live laser focused coaching sessions.
Listen in as these rockstars and I dive deep into some great topics like getting clear on your brand vision, using various social media platforms strategically, and creating lead magnets that allow you to build an email list that converts.
If you're interested in having a laser focused coaching session with me be sure to head on over to my Brand Building Rockstars Facebook Group here - https://bit.ly/3bK028P
Connect with Steph:
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Rockstar, did you know that your brand is meant to evolve?
For most of us, starting out in business can be a bit messy. It can take time to find your niche and create the perfect offer.
And for those of us who are multi-passionate, it can take a little bit more time and effort to get crystal clear about which of our passions we want to lean into when it comes to creating an offer and serving our avatar.
Today, strategic marketing & branding specialist, author, speaker, course creator & podcast host Katie Thompson is coming on the show to chat about how she found her way in business.
Listen in as she opens up about how she was able to niche down and refine her offers even as a multi-passionate and talented creative.
Connect with Katie:
www.moderndarlingmedia.com
http://www.hustlenomicspodcast.com/
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Ready to create a Facebook group that propels your brand to the next level? If so, you're in for a treat!
Joining me today is Yhennifer Mendez. Yhennifer is a messenger marketing expert and is recognized by Facebook as a Power Admin for managing some of the biggest and most engaging Facebook groups on the Facebook platform. She’s also a part of social media teams for major brands like Clickfunnels and has worked with some of the biggest names in the personal development and marketing industry. Tony Robbins and Dean Graziosi to share a few.
Listen in as she spills her best tips on how you can launch, manage, and promote an engaged Facebook group that converts!
Connect with Yhennifer:
www.socialzapped.com
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Things Mentioned in Today's Episode:
Chrome Extension for saving group admission answers to google doc:
https://bit.ly/GroupsProSZ
Rockstars, I'm so excited to celebrate with you today! My husband Collin and I are over. the. moon excited about baby Weber who will be arriving in February 2021.
Throughout our TTC/pregnancy journey, I've been very transparent with The Weber Co. community so naturally, you guys have some burning questions which I’m diving into today.
I'm answering some pregnancy-related FAQs like, "Steph, How did you share the news with Collin?" and "Will you be finding out the gender?"
So, listen in and raise your glass rockstar, and I'll raise my mocktail ;), let's cheers to the beginning of a beautiful new chapter!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
So, you're on your marketing game. Maybe you're putting in tons of effort and following the latest and greatest advice but something still isn't clicking. If you're working hard to spread the word about your amazing offer, but you're being met with crickets this episode is for you!
Listen in as I share 5 marketing mistakes that might be hurting your business and hindering your marketing efforts. After listening, you'll be able to identify where you need to adjust your marketing strategy so your business can grow and flourish.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
What's one thing that can make or break your business? Your lack of confidence in your ability to achieve your future vision.
If you're lacking confidence in any aspect of your biz it's time to turn that around so you can stop comparing yourself to others, get into forward motion, and scale right now.
Listen in as I share 5 tips that will help you show up in your biz as the bold, confident badass I know you are!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Is your daily mindset work falling flat? Maybe you find yourself walking away from your journal saying things like, "I don't feel like those positive affirmations I wrote down are actually sticking." or "I'm working so hard. Why won't my limiting beliefs budge?"
If this sounds like you then you need to press play and meet Brad Brockbank. Brad is a Mindset Mechanic and a master of motivation, synergy, and helping Entrepreneurs break through the mental barriers that anchor their progress on the road to success.
Listen in as Brad and I discuss mindset and entrepreneurship. He's sharing some of the most common mindset roadblocks that he has seen clients encounter. Plus, he's sharing some of his tried and true exercises that are sure to help you start making mindset breakthroughs that actually stick!
Connect with Brad:
https://www.uofyou.org/
https://podcasts.apple.com/us/podcast/the-mindset-miracle-podcast/id1517831145
https://www.facebook.com/UofYou/
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Raise your hand if you've ever gotten a sales-related DM that felt slimy.
My guess is that many of you have your hands raised high. And I bet that you did not purchase as a result of this cold message.
So, what makes cold salesy DMs feel so off-putting? and Why don't they convert?
Because a RELATIONSHIP has not yet been established.
You see, when you pitch without getting to know someone or even engaging with them on social media you're making them feel like you see them as just another dollar in your bank account. And that doesn't compel them to buy from you.
Now, the answer is not to throw DMs out of your sales strategy completely because You absolutely can build solid relationships with your prospects via DM. In today's episode, I'm covering the dos and don'ts of using DMs as a part of your sales strategy.
Listen in to learn about how you can use DMs to build relationships and create warm leads that convert!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
If you're posting on social media and hearing crickets or finding that your audience is engaged but not converting you might be asking, "What is my brand missing?"
Maybe you're overwhelmed and you're trying to put together all of the pieces of this big branding puzzle. But to do this you need to have all of the pieces in front of you, right?
That's why in today's episode I'm giving you those pieces so that you can build a brand that captivates and pushes your business to the 6 figure mark and beyond.
Listen in as I walk you through a 7-part brand ecosystem framework that will allow you to identify what part of your brand needs improvement, whether that's your message, origin story, or something else.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Being non-racist is not enough. Now is the time to step up to actively be anti-racist and understand what that means in life and business.
Maybe you're ready to educate yourself and embark on the anti-racism journey but, you're afraid to get it wrong or to say the wrong thing. I'm right here with you and I understand those fears. However, that fear is not an excuse you can use as this work is critical for the safety and freedom of the Black community.
If you're in the beginning stages of your anti-racism journey then today's episode is for you. Dr. Lucretia Berry is the creator of Brownicity.com, a contributor for (In)courage.me, and a TED and Q Ideas speaker (Charlotte). As a wife, mom of 3, and former college professor, her passion for racial healing led her to author What LIES Between Us: Fostering First Steps Towards Racial Healing.
Listen in as Lucretia uncovers some of the most common misconceptions surrounding racism. She's explaining why being colorblind or non-racist just isn't enough. Plus, she's sharing a few steps you can take to begin your anti-racism journey.
Connect with Dr. Berry:
Website - www.brownicity.com
Instagram - https://www.instagram.com/lucretiaberry/?hl=en
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Do you have a hobby that you know you can turn into a profitable business venture? If so, today's episode is for you!
Meet Vanessa Gordon. Vanessa is the founder and publisher of East End Taste Magazine, a digital publication based in the Hamptons. In my conversation with Vanessa today we are talking about how this hobby that she started when her daughter was three months old has turned into a profitable, well-known publication.
You definitely don't want to miss all of the awesome insight Vanessa is providing on the mental shifts that she had to make to really take this digital publication to the next level, including hiring staff and figuring out how to manage and really shift from full time writing to managing.
Connect with Vanessa:
Website - http://www.eastendtastemagazine.com
Instagram - @EastEndTaste and @HamptonsInteractiveBrunch
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Maybe you’ve heard this term “lead magnet” thrown around in the marketing world, and you’re like… what the heck is that?
Let’s break it down: a lead magnet is basically a fancy term for a reason to get people to subscribe to your email list. And at this point in the game, you need an email list which means you need a lead magnet.
Now you might be asking, "Steph, what kind of lead magnet should I create?" Listen in as I share the 5 most common types of lead magnets used in the online marketing realm. Plus, don't miss out on the top 3 things you need to know BEFORE you even get started on your lead magnet. After listening, you'll be ready to quickly create a lead magnet that brings massive value to your audience while allowing you to grow your email list!
P.S. If you want to learn more about growing a thriving, engaged email list, head over to my Facebook Group Brand Building Rockstars with the Weber Co. - https://bit.ly/3bK028P
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Let's talk about SEX. Today's episode is a little different for ATBU, but such an important topic (and one we don't chat enough about).
Katrina Stauffer is joining me to share her amazing wisdom and insight women's sexual health. As a Pure Romance distributor and advocate for women, Katrina has seen so many women struggle with shame around their sexuality, even hearing things from clients like "what's wrong with me."
The truth is that "normal" looks different for everyone and Katrina is driving home the fact that you don't need to compare your sex life to anyone else.
She's talking about how we can put an end to that comparison and shame by having these types of open conversations and educating ourselves on our bodies.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Connect with Katrina:
Instagram - https://www.instagram.com/KatrinaStauffer
Facebook Group - https://www.facebook.com/groups/1123703841004117/
Want to serve your audience, build community, and increase brand awareness? If so, it's time to add podcasting to your marketing strategy!
I'm always encouraging my brand coaching clients to start their own podcasts and for good reason. Podcasting allows you to build a high level of repertoire with your audience. When you show up and deliver free, helpful, and easily consumable content week after week, you build that know, like, and trust factor.
By now, you probably know just how powerful podcasting can be and you might be asking, "How do I start a podcast?" or "What goes into managing a podcast?" That's why today I'm bringing in my Podcast Manager Emilee Fry to talk about the behind-the-scenes aspect of starting and maintaining a podcast. Listen in as Emilee breaks down the podcast launch process into 4 categories: Plan and Curate Content, Record and Edit, Distribute, and Promote. Plus, don't miss the behind-the-scenes deets on how we worked together to launch The As Told By Us Podcast.
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - https://www.theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Connect with Emilee:
Website - https://www.emileefry.com
Podcast Launch Checklist - https://bit.ly/PodLaunchChecklist
Imagine a world where women are constantly pulling each other up the ladder, where we choose community over competition. Magic happens when we collaborate and mentor one another.
That's why, Angela Sclafani, a New York City-based singer-songwriter is joining me today to chat about how her musical career was influenced by amazing women in her life that helped to propel her forward. She's also talking about how she's taken the initiative to empower women in the music industry by exclusively hiring women.
Listen in as we dive deep on intentionally empowering other women and ditching the patriarchal competitive climate.
Want to connect and collaborate with other amazing female entrepreneurs? Head over to my Facebook Group Brand Building Rockstars with the Weber Co. - https://bit.ly/3bK028P
Connect with Angela:
Listen to Angela's newest single on Spotify -
https://smarturl.it/makeamonster
Instagram -
https://www.instagram.com/angelasclafani/
YouTube -
https://www.youtube.com/angelasclafani
Website -
https://www.angelasclafani.com/
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
When it comes to your growing your business, do you feel like you're stuck on a hamster wheel? Maybe you're working countless hours and feeling more overwhelmed by the second. But despite all of your hard work, you're just not reaching your biz goals. If this sounds like you, it might be time to hire a coach.
In today's episode, I'm sharing tips on how you can find a coach that's a perfect fit for you - someone who you vibe with that will pour into you and ultimately help you move the needle forward in your business.
I know that after you connect with a coach you might be asking, "Steph, how do I make sure they're legit and can really help me?" So, I'm also dishing the details on how you can vet your dream coach before taking the leap to hire them.
Connect with Steph:
Join Brands That Captivate Academy- https://theweberco.com/brand-coaching-program
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Ready to take your social media marketing strategy to the next level? Maybe you feel like you've hit a plateau with your organic growth and you're ready to get your feet wet with paid traffic but, you don't know where to start. I know that Facebook ads can be super intimidating so you might be asking, "Do I need a huge budget for ad spend?" or "What the heck is a pixel?” If this sounds like you, you're in luck friend.
Joining me today is Facebook & Instagram Ads Strategist, Jocelyn Panton. She's chatting with us about common mistakes she sees business owners making around ads, what type of businesses benefit most from paid traffic, what to focus on when you get started with Facebook ads, and more!
P.S. She's also chatting about how her experience as a film actress prepared her for her entrepreneurial journey. Listen in to hear about how every audition and even every no she received along the way helped her to develop a sense of grit that has served her well in business. Her story is sure to inspire you to step out of your comfort zone and help you roll with the highs and lows that entrepreneurship can bring!
Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening!
Connect with Steph:
Brand Building Rockstars Facebook Group - https://bit.ly/3bK028P
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Connect with Jocelyn:
Website - https://www.jocelynandcompany.com/
Instagram - https://www.instagram.com/jocelynandcompany/
Tired of hearing crickets when you post about your business on social media? You're not alone. In fact, it's one of the top 3 struggles I hear from entrepreneurs. But, what if I told you that social media will never be effective for you without a clear message?
Today, I'm diving into the difference between branding and marketing to clear up any confusion that you may have. I'm also talking about why you must assess your brand strategy first so that when you do start marketing your message is crystal clear and appealing to your audience.
P.S. This is a replay of my weekly live show, "Branded! With Steph Weber", hosted in my FREE Facebook Group Brand Building Rockstars with the Weber Co. You can find it here - https://bit.ly/3bK028P I invite you to join me live in the group each Wednesday at 8:30 EST. Be sure to bring all of your branding questions. I look forward to seeing you there!
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Are you using the power of story to convert your audience? Storytelling is essential in marketing our businesses because story is how we connect and relate to our audiences. Story allows us to feel something and helps us show how we standout in a noisy world.
If you’re going to use story to successfully captivate your audience, you’ll need to utilize these six key principals that I'm sharing in today's episode. Listen in as I guide you through the process of structuring a story and incorporating the problem your business solves, all while staying authentic and relatable.
Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening!
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
In a world full of entrepreneurial messages, it can be easy to think, “maybe I should make money from my hobby.” But, what if I told you that not every passion can or should be monetized? If you’ve ever wondered about the difference between hobby vs. business and if you should make that leap to “owner,” today’s episode is for you. I'm giving you 3 ways to determine if you should monetize your hobby or keep doing it as your creative outlet.
Loving the show? Don't forget to leave a review on iTunes or wherever you listen to Podcasts. Thanks for listening!
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
With the current uncertainty surrounding Coronavirus you might be asking, "How can I survive this financially?" Thankfully, there are resources available for small business owners and individuals who may need a little extra help right now.
Today, I am joined by Brittney Suttle, a rockstar CPA who is here to point you in the right direction so that you can find the financial assistance you need. Whether you've been laid off or you need a loan or grant to keep your small business afloat, she has answers for you.
If you enjoyed today's episode, don't forget to share it with a friend who may need to hear it too. Thanks for listening! Cheers, rockstars!
Connect with Brittney:
Website - brittandthebenjamins.com
Instagram - https://instagram.com/brittandtheb
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
In a world where we are all constantly being sold to, what can you do to make sure your brand stands out? What distinguishes a brand that captivates from a brand that's straight up blah?
In today's episode, I'm uncovering that distinguishing factor... your story. Rockstar, there is power in storytelling and you wanna know why? Because people buy based on emotion. Learn how to make your audience feel something and you’ll end up with clients and customers who sing your praises to their own communities. Listen in and learn how to start building that know, like, and trust factor with your audience through the power of your story.
Loving the show? Don't forget to leave a review on iTunes or wherever you listen to podcasts. Thanks for listening!
Connect with Steph:
theweberco.com
steph@theweberco.com
https://www.instagram.com/theweberco/
Meet Shannon Brasovan, self appointed Chief Yoga Officer for Practice Indie Yoga. The best way to describe Shannon is “total badass” and in today’s episode, she’ll have you laughing and thinking “I need this girl in my life.”
After studying dance for so much of her life and being thrown a few curve balls, Shannon is shedding light on just how important self care is and how it relates to communal care.
Listen in to learn more about how striving to be your highest self, empowers you to make a positive impact on your community and the collective as a whole.
Connect with Shannon:
https://www.instagram.com/yogimermaidindie/
https://www.instagram.com/practiceindieyoga/
http://practiceindie.com/
Connect with Steph:
theweberco.com
steph@theweberco.com
https://www.instagram.com/theweberco/
Things mentioned:
https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748
https://www.amazon.com/Digital-Minimalism-Choosing-Focused-Noisy/dp/0525536515/ref=sr_1_3?crid=2G4719WDES8MI&dchild=1&keywords=digital+minimalism&qid=1585011005&s=books&sprefix=digital+min%2Cstripbooks%2C172&sr=1-3
Hey Rockstars! How are you holding up during this Coronavirus scare? Now, I know that every one of us is being impacted by this situation in some way. So, I wanted to bring you this bonus episode to give you some ideas on how you can serve your audience during this difficult time. I'm also giving you tips on how you can support your favorite smalls businesses who are likely taking a bit of a hit right now.
Let's rally together to support one another. Remember that this too soon shall pass. Now is not the time to give up. Press on friends, and Be sure to let me know what I can do to support you over on Instagram @theweberco.
Cheers to 27 years of life! Today, I'm hosting my own little birthday celebration and you're invited. Join me as I reflect upon where I've been in my life, where I'm at right now, and where I'm going. I'm chatting about my experience with traveling, finding love, pivotal moments in my career, and planning to expand my family and have kids in the future.
Loving the show? Don't forget to leave a review on iTunes or wherever you listen Podcasts. Thanks for listening!
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Ericka Kresge is coming on the show today to chat about how she recognized the need to pivot in her own business and how she leaned on her intuition in order to do that. Ericka is a wife, a mommy of five beautiful babies, a makeup artist, an influencer, and a dear friend of Steph's. If you're ready to make a shift in your own business, this episode will inspire you to trust your gut and take action.
Loving the show? Don't forget to leave a review on iTunes or wherever you get podcasts. Thanks for listening!
Connect with Ericka:
Instagram - http://instagram.com/erickaakresge
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
In today's episode you're getting an inside look at a coaching call between Steph and her client Jessica. Listen in as she walks Jessica through an exercise that helps her discover and connect with her ideal avatar’s pain points on a deeper level.
You might be asking, "Why do I need to discover my audience avatar?" Steph is diving into that question and breaking down the 3 different types of problems that your audience faces -- internal, external, and philosophical. She's explaining why you must dig deep into these problems in order to effectively tap into their pain points when developing your marketing strategy.
After listening, you'll walk away with action steps that you can take to get familiar with your own ideal client so that you can start connecting and converting!
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
"What is a brand and why do I need one?" Listen in as Steph breaks down why it's critical for any business, but especially entrepreneurs, to prioritize building a brand, not just a business.
To put it simply, building a brand allows you to share a story that helps you clarify your message so you can find and attract the right audience. Then, from there, you are actually able to captivate and convert them.
So, get ready to ditch the frustrating trial and error that comes along with not having clear brand messaging. After listening, you'll walk away with the tools you need to start laying the foundation for your very own stand-out brand!
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - https://www.instagram.com/theweberco/
Welcome to the As Told By Us Podcast, hosted by brand coach and strategist, Steph Weber. In today's episode, Steph is sharing her journey to creating her brand, The Weber Co. You’ll hear about the financial obstacles she battled to get a degree from her dream school. Steph is also talking about the path to find her purpose causing her to shift from influencer marketing to brand coaching.
Steph hopes that her story will inspire you to go after your dreams unapologetically. The theme of this episode is that YOU are in control of your life. Don't let the world tell you what you can't achieve, but embrace the challenges that come with getting where you know you’re meant to go.
Connect with Steph:
Website - theweberco.com
Email - steph@theweberco.com
Instagram - @theweberco