Let's Talk Marketing with NDUB: Recent Episodes
Nathan A Webster
Back in 2016, I created a podcast focused on raising awareness and build action for my nonprofit. After several years of running my marketing agency and being an adjunct professor for my local college, I realized my heart was no longer there. I’ve grown and evolved to another level.
My passion is to help others, but help them to build, create, expand, scale, and sustain their hard work within their business. Typically, this results in consulting key leaders with my expertise in marketing and business development. Therefore, my podcast needed to evolve too.
I love seeing how the right marketing plan can make all the difference. In my experience, I haven’t seen any two companies with the same marketing strategies to get the same results. For example, franchise restaurants within the same metropolitan have to deal with multiple and different demography issues within a 10-mile radius.
Hence, why I switched it up to “Let’s Talk Marketing” focus.
The world of marketing is no joke. In my humble opinion, marketing can be viewed as an untamed beast that never sleeps and is always hungry. So as marketing professionals, our job is never done and all-encompassing.
On this episode of NDUB with no Borders, Nathan sits down with Crystal Davis, a former nuclear engineer, founder, and consultant with a story that goes in a dozen directions at once. Crystal opens up about being held at an evaluation and treatment center, her time working at Amazon and Bechtel, a call she made to the FBI, and a family history she says includes Honduran royalty and German-Jewish roots. It's a raw, unfiltered conversation that touches on neurodivergence, faith, family, and her own theories about science and scripture.
Connect with Crystal: simplecomp.org | LinkedIn: https://www.linkedin.com/in/crystal-davis-bb8960415/
Watch full video: https://youtu.be/wp13ngqQzwU
Join us for a golf trip where the heat was extreme but the courses were worth the effort. See what happens when plans go sideways. It was the 6th Annual BGA trip, and Scottsdale, Arizona was the destination. The video doesn't show the intense heat, especially while going to the different courses. We keep it real. If you are planning a golf travel itinerary, watch this video.
Watch the full YouTube video: https://youtu.be/T70jSxMSQRw
#boysgolftrip
It's BGA trip #6! This year the Black Golfers Association crew (me, Julian, Marvin, David, and the squad) touched down in Scottsdale, Arizona for a golf getaway with a twist, nighttime golf in 100-degree heat. From a surprise speakeasy toast at PDX before takeoff, to a house and pool tour, a pro shop military discount, and finally teeing off after dark at Grand Rolling Hills under lights (with it still being 100° at 9PM), this one has it all.
Watch the full YouTube video here.
It's that time of year to get ready for our annual golf trip. After learning how to golf in 2020, one of my buddies started organizing yearly trips. But it first came with some pushback because I initially thought it was bougie.
Watch the video here (you want to because it's funny).
Many people assume golf is an exclusive game, but that perception is changing rapidly. While I believe the black golf stereotypes, black people in golf have a long and successful history that dates back much further than most realize. Plus, I'm glad we can shine a light on us doing it.
Whether you are curious about the history of golf or considering starting your own journey, subscribe and comment to make our videos better for you.
#golfing #blackgolfers #boysgolftrip
Stop settling for a job you dislike. If you feel stuck but know you have a unique story to tell, this episode is for you. Nathan emphasizes the importance of moving beyond strict boundaries, such as marketing and business development, to focus on what matters most: finding happiness and purpose. Your personal story isn't just a background detail, because it is a special gift meant to build meaningful connections, start a side hustle, and create new income streams.
Book a FREE Discovery Call with Nathan: https://ndubbrand.com/free-discovery-call/
Accelerate Your Growth with NDUB Brand: Digital Marketing, Consulting & Web Development: https://ndubbrand.com/our-services/
Level up your video presence with YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/
Scale your operations with a Fractional CMO: https://ndubbrand.com/fractional-cmo/
Connect with Nathan Webster (NDUB):
🌐 Website: https://ndubbrand.com/
📸 Instagram: https://www.instagram.com/nathanwebster543/
Watch the YouTube Video: https://youtu.be/2VaNPejvHV4
Nathan has dealt with knee pain all of his life, and thought it was because of having bad knees. Not true. One of his most recent clients, Brandon Shewbert of Limitless Fitness, exposed him to some exercises and changed his mind immediately. "There is no free lunch in the soft tissue world."
In this NEW action-packed episode of Nathan's 1st episode after closing up "Let's Talk Marketing with NDUB," Nathan steps away from the desk and into the gym with his client and elite personal trainer/rehabilitation specialist, Brandon. After Brandon gave Nathan a reality check on his physical conditioning, Nathan agreed to undergo a rigorous evaluation and a soft-tissue treatment session.
If you've been struggling with stubborn knee stiffness, clicking joints, or a "torn rotator cuff" that physical therapy couldn't seem to fix, this video is a must-watch. Brandon breaks down the clinical science behind hypertonic (overly tight) tissues, why stretching alone won't fix a locked-down Achilles or pec, and how improving baseline vascular circulation can completely eliminate joint pain. Watch Nathan navigate the "hate-to-love" process of scraping, voodoo flossing, and neurological muscle re-education.
Schedule your appointment with Brandon: https://www.limitlessfitnessvancouver.com/
Instagram: @LimitlessStrengthCoach
Video Recorded and Edited by: HC Media Ventures | https://www.hcmvllc.com/
The final curtain call in ep 316 of Let's Talk Marketing with NDUB, we are throwing out the playbook, blurring the lines, and taking off the filters. Nathan, Rae, and Jay come together one last time under the "Marketing" banner to announce a massive pivot: a brand new direction with NO parameters. From floating with manta rays in Hawaii to the realities of building a raw personal brand, we explore what happens when you move from strict tactics to pure, unfiltered strategy both in business and in life.
Watch the full video HERE.
Connect with me:
Website: https://ndubbrand.com/
NW & Associates, LLC: https://nwebsterllc.com
LinkedIn: https://www.linkedin.com/in/nathanwebster
Guest Name: Réland Logan
Title: Branding Expert
Company: Gray Digital Marketing
Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method!
Website: https://graydigitalmktg.co/
Social: linkedin.com/in/reland-logan
Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49
Guest Name: Jay Rathell
Title: LinkedIn Ad Expert
Company: Yamaro 83
Expertise: Building successful social media ad campaigns that drives results.
Website: https://yamaro83.com/
Social: https://www.linkedin.com/company/yamaro-83/
Watch the LTM Podcast Shorts playlist.
In this episode of Let's Talk Marketing with NDUB, Nathan Webster (NDUB) gets real about why chasing followers is building someone else's business instead of yours. Your followers live on Instagram's land, YouTube's land, Facebook's land, and the day the algorithm changes or the account gets purged, that "audience" is gone.
So how do small business owners actually own the people they serve? Nathan breaks down the mindset shift behind "The Netflix Effect," why attention is the real currency, and how old-school AIDA (Awareness, Interest, Desire, Action) still wins in 2026. He also gets honest about his own fear of showing up on camera, the conference lesson that finally made him stop undervaluing himself, and why "scared to be you" is the thing quietly killing your brand.
Resources Mentioned In This Episode:
Join the DIY Marketing Kit Class: https://ndubbrand.com/the-diy-marketing-kit-class/
Our Recommended CRM (Go High Level): https://www.gohighlevel.com/?fp_ref=dgp1h
Connect with Nathan A Webster, MBA:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
Watch the LTM Podcast Shorts playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe6wFDt3kjCsJ-BtNy7Cyj3
Watch the My YouTube Journey playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYdk_-JmUzwmRxO01QhKj2e3
Check out My YouTube Tips in 60 Seconds playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe39bw4Kxo4wuEuXpWjj6x1
Are you tired of chasing leads down a complex sales funnel that just isn't converting? In this episode of Let's Talk Marketing, Nathan Webster breaks down "The Netflix Effect," the exact strategy mega-corporations like Amazon and Netflix use to capture data, streamline sales, and dominate their industries.
If you are a founder, solo entrepreneur, or DIY business owner who needs to fix your sales process without blowing a massive budget, this episode is for you. Learn how to stop overcomplicating your website and start using a simple, high-converting ecosystem: one landing page, a powerful CRM, and undeniable value. 90% of you watching right now aren't subscribed!
Do a brotha a favor and hit that subscribe and like button, and share this video with a fellow business owner who needs to scale their sales strategy.
Resources Mentioned In This Episode:
Join the DIY Marketing Kit Class: https://ndubbrand.com/the-diy-marketing-kit-class/
Our Recommended CRM (Go High Level): https://www.gohighlevel.com/?fp_ref=dgp1h
Are you actually building an audience, or are you just renting space on Jeff Bezos' or Mark Zuckerberg's servers? In this episode of Let's Talk Marketing, NDUB sits down with marketing veteran Laurier Mandin (Founder of Graphos Product) for an unscripted deep dive into the harsh reality of digital ownership, the death of the "monoculture," and why building a genuine personal brand matters more than chasing millions of ghost followers.
Laurier breaks down "The Great Instagram Purge of 2026," where mega-celebrities like Kylie Jenner, Cristiano Ronaldo, and Taylor Swift lost millions of followers in minutes. If the biggest names on earth don't own their audience, neither do you. We discuss how to diversify your channels, why "pitch-slapping" on LinkedIn ruins networking, and how modern creators like Jay Shetty and Lizzo are rewriting the rules of fan engagement.
Plus, NDUB announces his upcoming DIY Marketing Kit Cohort—a 6-week intensive designed to help you master your avatar, systemize your customer journey, and build an offer that actually converts without the spam.
JOIN THE DIY MARKETING KIT COHORT (MID-SUMMER 2026) Ready to stop guessing and start scaling? Sign up for NDUB's exclusive 6-week marketing class. Learn the exact systems for mapping your customer journey, building high-converting funnels, and systemizing your business. Sign up here: https://ndubbrand.com/the-diy-marketing-kit-class
CONNECT WITH LAURIER MANDIN:
Daily Newsletter & Insights: https://lmandin.com
Scale Your Product Brand: https://graphosproduct.com
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
GoHighLevel Affiliate Link: https://www.gohighlevel.com/?fp_ref=dgp1h
Watch the LTM Podcast Shorts playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe6wFDt3kjCsJ-BtNy7Cyj3
Watch the My YouTube Journey playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYdk_-JmUzwmRxO01QhKj2e3
Check out My YouTube Tips in 60 Seconds playlist: https://www.youtube.com/playlist?list=PLktpiEmayDYe39bw4Kxo4wuEuXpWjj6x1
In this raw and unfiltered episode of Let's Talk Marketing with NDUB, Nathan breaks down the pressure of social media perfectionism and why the "illusion of success" might actually be hurting your business, your relationships, and your marketing. Nathan shares his message of how to "show up" by "Keeping Social Media Real." If you've ever felt the pressure to compete with everyone else's fake reality on your feed, this episode is for you.
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
Ever wonder how Amazon dominates almost every market it enters? It all comes down to a simple yet incredibly powerful strategy that Jeff Bezos used in early board meetings- the "Empty Chair." In Episode 311 of the Let's Talk Marketing Podcast, Nathan Webster (NDUB) breaks down the concept of the Empty Chair, which represents your ultimate target customer, and explains why leaving a seat open for your "Client Avatar" can completely revolutionize your decision-making and marketing psychology. If you're tired of shouting into the void and want your marketing to generate real leads and conversions, you need to understand exactly who you are talking to.
Strategyzer: https://youtu.be/wlKP-BaC0jA?si=g32i9qps7yAsLwaB
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
Is your SEO strategy stuck in the past? In this episode of Let's Talk Marketing with NDUB, Nathan sits down with Scott Shockney from Sydekar to demystify the evolving world of Search Engine Optimization (seo)and the rise of Generative Engine Optimization (GEO and AISEO). As we move through 2026, simply "ranking" isn't enough. You need to understand how AI is changing the way users find your brand and why authenticity is your greatest competitive advantage.
Connect with Scott Shockney: https://sydekar.com/
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
In this video, we dive into effective marketing strategies for small business owners operating on a tight marketing budget. Learn how to cultivate a strong business mindset and discover practical business tips for success. We also touch upon principles from Robert Cialdini to help you understand customer psychology.
Nathan dives into the psychology of the close, revealing why 70% of buying decisions are purely emotional. If you want to scale your business without breaking the bank, you need to understand how to leverage your smartphone to build trust, why the "Pratfall Effect" makes you more relatable, and how using a CRM separates the broke founders from scalable businesses. Plus, Nathan announces the upcoming launch of the DIY Marketing Kit!
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
Does your personal brand feel like a disorganized mess?
In this episode of Let's Talk Marketing with NDUB, Nathan breaks down why a CRM (Customer Relationship Management) is no longer "optional" for creators and entrepreneurs heading into 2026. If you want to scale your influence and actually own your audience data, you need to stop relying on spreadsheets and start automating your workflow.
Reference:
#personalbranding #marketingstrategy #crm
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
How does a global giant like Amazon justify spending $14 Billion on advertising? In this episode of Let's Talk Marketing with NDUB, I'm telling why they say "Content is King."
More importantly, you can apply these same principles to grow your small business or personal brand. You're not stuck. https://youtu.be/alxUGK0Jxyg Marketing isn't just about spending money; it's about understanding customer lifetime value, brand positioning, and consistency.
Whether you are a marketing consultant, a content creator, or a business owner, these insights will help you stop guessing and start growing.
13:10 - How Small Businesses Can Compete (the video I was referring to about my employer: https://youtu.be/LFSHBsCy7sc)
Learn more about our YouTube Coaching program and email: https://ndubbrand.com/our-services/youtube-coaching.
Resources
American Express History and Origin: https://www.americanexpress.com/en-us/company/who-we-are/
Amazon top advertiser: https://adage.com/datacenter/aa-top-advertisers-marketing-spend-2025-overview
JP Morgan Chase Bank states that approximately 9% of small businesses achieve $1 million or more in revenue, while approx 4% achieving this through self-employment: https://www.jpmorganchase.com/content/dam/jpmc/jpmorgan-chase-and-co/institute/pdf/1-million-annual-revenues-as-a-small-business-milestone.pdf
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
"You need to stop being a nice guy." That was the wake-up call I got from CJ (CEO of @etthehiphoppreacher ), and it changed everything. In this episode of Let's Talk Marketing, I share the 5 reasons why entrepreneurs are stuck in a death trap- and I just got out of mine. Trying to be "polished" and "nice" is actually a marketing trap that keeps you stuck in a small pond.
If you've been copying someone else's business model—whether it's Eric Thomas, Grant Cardone, or Dean Graziosi—like I mentioned, STOP. In this episode, you have permission to stop. Please understand the importance of aligning your business with your actual lifestyle, and why you must move from an employee mindset to an entrepreneur mindset.
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
In this LTM Podcast w/NDUB, Nathan breaks down the exact framework for creating 100 pieces of content in just 30 days without burning out. He gives 3 tips and a BONUS to build the skills needed to create content as a content creator, leading to significant personal growth. The mindset shifts and success habits that come with consistently creating content will ultimately foster discipline and motivation in your life and be a game-changer. Whether you're a small business owner or a solo creator, this strategy is designed to build your authority and keep your brand top-of-mind.
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
In this podcast, I reflect on the significant personal growth I've experienced over the past year, largely due to my journey as a content creator on YouTube (and social media). It's truly amazing how much creating content changed my life, pushing me to embrace new challenges and opportunities. I discuss the impact of this journey and how it has contributed to my self-improvement and overall YouTube growth.
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
EP 303 - Market evolution and AI impact on finance In this insightful conversation, we dive deep into the world of personal finance, emphasizing the crucial difference between being sold investments and actively engaging in how to invest. Learn why a proactive approach to your financial planning, guided by a trusted investment advisor, is far more beneficial than passively accepting what's offered. This discussion will reshape your perspective on wealth management and empower you to make informed decisions for your future.
Chris Magaña | LinkedIn: https://www.linkedin.com/in/chrismagana/
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan shares the difference between going viral and having a strategy. Learning how to leverage viral success for authority and growth is just as important as SEO and social proof in branding. As a brand, you'll have plenty of opportunities to manage this, since content repurposing and asset management never end. Ever wonder why ranking matters for your online presence? It's the same essence of website authority and how a strong domain score can elevate your brand. Understanding seo ranking and google ranking is crucial for driving organic traffic, ultimately helping you develop a robust seo strategy. #viral #marketing #contentstrategy
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
What happens when a police officer, author, and coach decides she no longer wants to "suffer in silence"?
In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with Rashida Saunders, author of Permission to Break: A Memoir of Strength, Silence, and Softness. They explore the heavy reality of living in the Pacific Northwest as people of color, the mask we wear in our professional lives, and why "breaking" is sometimes the only way to truly heal. Rashida shares her experience transitioning from a high-pressure career in law enforcement to finding her voice as a publisher and coach.
If you've ever felt isolated, overwhelmed, or like you're living behind a label, this conversation is for you.
Connect with Rashida Saunders:
Website: https://www.rashidasaunders.com
Buy the Book (signed copies): https://blackemberpress.com
Connect with Nathan Webster:
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
300 Milestones. 1,000+ Downloads. 10 Years of non-stop content. In this landmark 300th episode of Let's Talk Marketing with NDUB, Nathan shares his decade-long journey from the early days of "Social Entrepreneur Nathan A Webster" to building a marketing powerhouse. Nathan breaks down the "unfiltered" side of the industry, including why most people fail to monetize and why taking the wrong advice can set you back years.
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
EP 299 - Stop Getting Bamboozled: 5 Psychology Secrets for Authentic Marketing Are you tired of "snake oil" tactics and manipulative marketing shortcuts? In a world drowning in AI-generated noise, your greatest competitive advantage isn't a better prompt- it's you.
In this AI era, where the digital landscape can be noisy and cluttered, it's more important than ever for your brand to stand out. Your tone of voice in marketing will make it pass the filters. When navigating this space, focus on effective content creation and digital marketing strategies to make a lasting impact.
Website: https://ndubbrand.com/ YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/ Fractional CMO: https://ndubbrand.com/fractional-cmo/ Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/ Instagram: https://www.instagram.com/nathanwebster543/ LinkedIn: https://www.linkedin.com/in/nathanawebster/
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
In this raw and unfiltered "diary session," of The Diary of a CFO & CMO: Why We're Afraid to Ask for Help... Nathan (CMO) and Crystal (CFO) pull back the curtain on the internal battles that every entrepreneur faces, but few talk about. From "Self-Care Sundays" spent crying in a parking lot to the struggle of letting go of the "doer" role to become a true business owner, this conversation explores how our past traumas and dictate our current success.
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
EP 297 - Don't FEAR keep you from your Destiny Nathan Webster discusses the concept of fear, particularly in relation to personal growth and marketing. He shares his own experiences of fear while traveling to Kenya, illustrating how fear can paralyze and prevent individuals from seizing opportunities. Through his journey, he emphasizes the importance of facing fears to unlock blessings and personal growth, encouraging listeners to step out of their comfort zones and embrace new experiences.
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Is AI coming for your marketing job? In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with the "PDX Godfather of Marketing," Kent Lewis, to discuss the seismic shifts happening in the industry.
After selling his agency and transitioning into a contract CMO role, Kent shares his unique perspective on why the "billable hour" is dying and how low-code apps and AI force multipliers are the future of scaling. Whether you're a college student, a seasoned agency pro, or a blue-collar entrepreneur, this episode provides a masterclass on staying relevant in a rapidly changing economy.
Connect with Kent Lewis: Website: https://kentjlewis.com/
SEO and Branding via Thought Leadership: https://www.youtube.com/watch?v=vIpyVfiLXQ0
Next Northwest: https://nextnw.org/
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
#ai #marketing #aicareeradvice
Nathan is sharing five key business tips to help you navigate the current economy and achieve long-term success. This is essential business advice for anyone looking to understand how to make money effectively in today's world.
Are you famous on social media but broke in the bank?
If you have the followers and the aesthetic but your accounts aren't growing, it's time to change what you're measuring. Nathan shares 5 specific, high-level metrics that every key decision-maker needs to track to survive the new economy. From the death of standard ROAS to the rise of "Share of Answer" in AI search, this is the data-driven blueprint for 2026.
#IROAS #AISEO #marketingstrategy
Watch the full episode.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
EP 294 - How I Rebuilt My Business (And Life) In 24 Months
"The risk is not taking the risk."
Two years ago, I almost lost it all. I took a "dream job" that turned into a 100-hour-a-week nightmare, dried up my sales funnel, and stopped my outbound marketing. I was playing small, and it was killing my business and my health.
In this episode, I'm breaking down the 3 scariest high-stakes risks I took to pivot from burnout to building a high-leverage business. If you're stuck in the "old economy" way of doing things, you're leaving millions on the table.
The Lessons: Stop playing small. The new economy rewards the bold.
#businessstrategy #scalingabusiness #marketingmistakes
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Nathan Webster sits down for a "Take 2" with @CrystalHaight of Northwest Book Pros. Crystal and Nathan dive into why "working harder" is often a trap and how to identify the right kind of "hard" to focus on. They discuss the power of digital transitions, why Nathan pushed Crystal to start her own YouTube channel, and the importance of showing up as your authentic self to build trust with clients.
Whether you're a business owner struggling with people-pleasing or looking to better understand the ROI of personal growth, this conversation offers a raw look at the intersection of business strategy and personal development.
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Are you feeling overwhelmed by the flood of AI-generated content? Nathan Webster breaks down why your authentic voice is more valuable now than ever. As we move deeper into the AI era, the internet is becoming saturated with "garbage" content. Nathan explains why user-generated content (UGC) and human authenticity are the keys to standing out, building trust, and attracting your ideal clients or employers. Whether you're a business owner, a side-hustler, or a professional looking for your next career move.
Watch the full episode.
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EP 290 - Sean Combs: The Reckoning - Documentary Review Nathan and Réland tackle the 50 Cent documentary of Diddy: The Reckoning. They asked the question: how did a master of marketing and sales build an empire that effectively shielded his crooked personal life for decades?
They discuss Diddy's "God complex," his origins at Uptown Records, his role in the East Coast/West Coast rivalry (allegedly), and the tragic power dynamics involving Cassie and other artists. This episode serves as a cautionary tale for marketers on the importance of ethics, logistics, and accountability in business.
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Nathan invites Amanda back on as we approach 2026. The marketing landscape is shifting from traditional linear funnels to a complex, AI-driven "pinball machine" journey. Amanda shares her Pubcon Cyber Week presentation, revealing why even advanced teams are struggling with broken pixels, mismatched attribution, and the challenges of "Legacy Tech." Learn why your first-party data signals are more critical than ever and how to audit your systems to ensure your AI agents are learning from the right information.
Website: https://aimclear.com/
Social: linkedin.com/in/amandafriedt
Email: amanda@aimclear.com
Watch the full episode.
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EP 288 - The First Steps in Creating a Podcast Studio Nathan takes the podcast on the road to @CrystalHaight 's Northwest Book Pros accounting firm (Vancouver, WA) to build out the podcast studio. He invited Réland to focus on the design, equipment, and budgeting necessary to create a functional and aesthetically pleasing space. We talked about the importance of flexibility in design, audio, types of microphones, soundproofing, and the right lighting to enhance the recording experience.
Watch the full episode.
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EP 287 - How to Scale when Revenue Goes Flat Nathan welcomes back Don Elliott from Gravitate to drop some absolute diamonds on the reality of running a marketing agency in today's economy. Don gets incredibly transparent about Gravitate hitting a plateau, the struggle of selling high-ticket websites to small businesses, and the major pivot they are making to fix it.
We dive deep into "Home Care Web Solutions," a new subscription-based model designed specifically for the trades (Roofing, HVAC, Plumbing). Plus, we geek out on the future of search. If you haven't heard of LLM.txt or GEO (Generative Engine Optimization), you are falling behind. Don explains why "pretty" websites don't rank anymore and what you need to do to future-proof your digital presence.
Watch the full episode.
Guest Name: Don Elliot
Title: CEO | Co-Founder | Writer
Company: Gravitate | Pour Choices
Expertise: Website Development and Digital Marketing
Website: https://www.gravitatedesign.com/
Website: https://pourchoices.pub/
Website: https://donelliott.us/
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan invites Laurier back on to discuss premium pricing and positioning for those businesses not leveraging this tactic. Laurier's daily newsletter spurred the conversation because he knows the need for businesses to articulate their unique value proposition clearly. For any good business, understanding your positioning strategy is key.
Watch the full video HERE.
Guest Name: Laurier Mandin
Title: President & Principal Consultant
Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy.
Website: https://graphosproduct.com/
Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ
Watch the LTM Podcast Shorts playlist.
Nathan Webster brings on Jay and Rae talk about last-minute holiday marketing strategies for B2B businesses. Please don't stop creating engaging content! Continue to leverage AI tools and understand client relationships to maximize success during the holiday season. Rae emphasized the priority on making timely offers and maintaining marketing efforts even during slower periods.
Watch the full video HERE.
#branding #messaging #storytelling
Guest Name: Réland Logan
Title: Branding Expert
Company: Gray Digital Marketing
Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method!
Website: https://graydigitalmktg.co/
Social: linkedin.com/in/reland-logan
Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49
Guest Name: Jay Rathell
Title: LinkedIn Ad Expert
Company: Yamaro 83
Expertise: Building successful social media ad campaigns that drives results.
Website: https://yamaro83.com/
Social: https://www.linkedin.com/company/yamaro-83/
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan invites Walter T Geer III, Chief Creative Officer at VML who shares his extensive career in advertising, a life-altering experience he had with a stroke, diversity in advertising and the need for community support, particularly for Black and Brown talent. LinkedIn: https://www.linkedin.com/in/3rdgeer/
Watch the full episode on YouTube.
Watch the LTM Podcast Shorts playlist.
Feeling stuck? Nathan shares the (3) unexpected places to help you break through the noise. 1. Promotion: Get aggressive! Tweak your approach to push your brand to new heights. 2. Advertisement: Utilize both your time and your money to get noticed in people's feeds. 3. Social Media: Use the free platform data (views, retention, engagement) to measure success and make simple, effective adjustments.
Watch the full episode on YouTube.
Watch the LTM Podcast Shorts playlist.
Nathan invited sales expert Kevin M. Downey to share his B2B lead generation problem. Kevin explains the difference between a Sales Rep and a Business Development Rep. Learn how he created a solution for businesses to stop relying on referrals and build a scalable system using cost-effective, full-time reps, including outsourcing to Latin America, to book more qualified calls for your business.
Watch the full episode on YouTube.
Guest Name: Kevin Downey
Title: Strategic Advisor
Company: Kevin M Downey
Expertise: a sales consultant running a premier recruitment firm providing a faster path to high-performing sales and business development reps.
Website: https://www.kevinmdowney.com/
Social: https://www.linkedin.com/in/kevinmdowney/
Watch the LTM Podcast Shorts playlist.
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Nathan is joined once again by the incredibly authentic and vulnerable business owner, Crystal, as they go into why marketing shouldn't be ignored and focus on the personal benefits. Crystal shares personal stories, including a hilarious exchange with her engineer husband, that reveal how embracing marketing has helped her in her personal life as well.
Watch the full episode on YouTube.
Guest Name: Crystal Haight | @CrystalHaight
Title: Fractional CFO Company: NW Book Pros
Expertise: she helps business owners produce positive recurring revenue.
Website: https://nwbookpros.com/
Workshops: https://www.skool.com/profitcurator
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan invites Crystal back on, but this time to share about her marketing journey. She shares the importance of self-investment and personal branding as crucial elements for growth and success in her business, as she helps other businesses. They discuss how authenticity plays a significant role in building a brand and the necessity of having coaches to provide honest feedback. The conversation highlights the journey of personal development and the positive outcomes that can arise from investing in oneself.
Watch the full episode on YouTube.
Guest Name: Crystal Haight | @CrystalHaight
Title: Fractional CFO Company: NW Book Pros
Expertise: she helps business owners produce positive recurring revenue.
Website: https://nwbookpros.com/
Workshops: https://www.skool.com/profitcurator
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan brings back his besties, Jay and Rae. They discuss the importance of brand visibility and messaging consistency. The topic was on focused on the visibility of a Brand's vibe, and the conversation was on how AI can assist in branding, the significance of storytelling, and the need for trust in the branding process. They shared personal stories on the necessity of having a clear brand presence and the challenges faced by businesses in achieving this.
Watch the full video HERE.
#branding #messaging #storytelling
Guest Name: Réland Logan
Title: Branding Expert
Company: Gray Digital Marketing
Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method!
Website: https://graydigitalmktg.co/
Social: linkedin.com/in/reland-logan
Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49
Guest Name: Jay Rathell
Title: LinkedIn Ad Expert
Company: Yamaro 83
Expertise: Building successful social media ad campaigns that drives results.
Website: https://yamaro83.com/
Social: https://www.linkedin.com/company/yamaro-83/
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan welcomes back Don Elliott from Gravitate. They discuss the challenges and changes in the marketing industry over the past few years, including the impact of the COVID-19 pandemic and the recent economic downturn. Don shares how his agency adapted its business model, pivoting from tech startups to nonprofits, improved client management, the effects of AI on marketing, new tax regulations in Washington state, and the importance of maintaining a healthy work-life balance as an entrepreneur.
Watch the full episode.
Guest Name: Don Elliot
Title: CEO | Co-Founder | Writer
Company: Gravitate | Pour Choices
Expertise: Website Development and Digital Marketing
Website: https://www.gravitatedesign.com/
Website: https://pourchoices.pub/
Website: https://donelliott.us/
On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan brought Jay back to dive deeper into the intricacies of LinkedIn advertising, discussing the challenges and strategies involved in B2B marketing. From the differences between B2B and B2C marketing, the significance of budget allocation in ad campaigns, and best practices for optimizing LinkedIn profiles, Jay shares his journey into digital marketing, emphasizing the role of targeted messaging and audience understanding in successful campaigns. They also chat about AI.
Watch the full episode.
Guest Name: Jay Rathell
Title: LinkedIn Ad Expert
Company: Yamaro 83
Expertise: Building successful social media ad campaigns that drive results.
Website: https://yamaro83.com/
Social: https://www.linkedin.com/company/yamaro-83/
On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets.
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan brought back Keith to discuss the challenges faced by purpose-driven entrepreneurs, including the importance of serving others while maintaining personal well-being. The conversation was about balance in entrepreneurship, the significance of letting go of certain expectations, and the value of authentic networking at conferences.
Watch the full video, click here.
Guest Name: Keith Sconiers
Title: Payment Consultant Company: PaySuite
Expertise: provides entrepreneurs, software providers, and associations with the payment processing technology they need to easily manage payments.
Website: https://gopaysuite.com/
Social: https://www.linkedin.com/in/keithsconiers/
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan had Jay and Réland back to cover all things marketing. They discuss various aspects of marketing, personal experiences, and the intersection of life and work. They emphasize the importance of specialization in marketing, share personal stories about family life, and explore innovations in marketing tools.
Watch the full video HERE.
#marketing #marketingagency #worklifebalance
Guest Name: Réland Logan
Title: Branding Expert
Company: Gray Digital Marketing
Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method!
Website: https://graydigitalmktg.co/
Social: linkedin.com/in/reland-logan
Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49
Guest Name: Jay Rathell
Title: LinkedIn Ad Expert
Company: Yamaro 83
Expertise: Building successful social media ad campaigns that drives results.
Website: https://yamaro83.com/
Social: https://www.linkedin.com/company/yamaro-83/
Watch the LTM Podcast Shorts playlist.
Watch the The Entrepreneur Grind playlist.
Nathan brings Crystal back on to discuss the importance of financial literacy and the role of a fractional CFO in helping businesses understand their financial health. The conversation emphasizes the need for business owners to be proactive in managing their finances and the value of coaching in achieving business success.
Guest Name: Crystal Haight | @CrystalHaight
Title: Fractional CFO Company: NW Book Pros
Expertise: she helps business owners produce positive recurring revenue.
Website: https://nwbookpros.com/
Workshops: https://www.skool.com/profitcurator
Watch the episode on YouTube.
Nathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey.
Guest Name: Laurier Mandin
Title: President & Principal Consultant
Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy.
Website: https://graphosproduct.com/
Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ
Watch the podcast video: https://youtu.be/msd_ICcozoI
Nathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes businesses make in SEO, DIY strategies for beginners, and the significance of building trust and authority in business.
Guest Name: Lindsey Busfield
Title: Vice President/Partner
Company: Optimize My Firm
Website: https://optimizemyfirm.com/
lindsey@optimizemyfirm.com
Nathan brings Chris Magaña, the Money Nerd, back on to talk about the intricacies of capital investment, the evolving landscape of IPOs, and creative financing solutions for entrepreneurs. Also, Chris's experiences with one's business model and exploring non-dilutive funding options to ensure sustainable growth.
Guest Name: Chris Magaña
Title: Private Wealth Manager
Company: IMS Capital
Company Website: https://imscapital.com/
Personal Website: https://chrismagana.com/
LinkedIn: https://www.linkedin.com/in/chrismagana/
Watch the full YouTube Video. Watch the Podcast Shorts.
Nathan invites Jason Henneberry to discuss the importance of digital avatars in marketing, the real estate evolution of the industry with AI, and strategies for building a brand on social media. They chat about the challenges in Canada's real estate and conversion strategies for leads.
Guest Name: Jason Henneberry
Title: Real Estate Marketing Coach
Company: Strategy Hub
Expertise: Focused training designed to help mortgage brokers in Canada build and execute winning strategies.
Website: https://linktr.ee/jasonhenneberry
Instagram: https://www.instagram.com/jasonhenneberry
Watch the full YouTube Video.
Watch the Podcast Shorts.
#realestate #digitalavatars #marketing
Nathan brings Emmanuel back to the show to discuss the journey of emerging entrepreneurs, the mental challenges they face, and the importance of understanding the difference between self-employment and true entrepreneurship.
Guest Name: Emmanuel Williams
Title: Economic Justice & Development Director
Company: Black United Fund of Oregon
Expertise: The Emerging Entrepreneur Program (EEP) is a transformative 9-month initiative designed to equip and empower entrepreneurs.
Website: https://bufor.org
Email: emmanuel@bufor.org
Watch the full YouTube Video.
Watch the Podcast Shorts.
Nathan speaks with Joe Kimemia from Nairobi, Kenya, about the evolving landscape of marketing in Africa, and the impact of AI. Joe shares on how AI is transforming marketing strategies, enabling faster content production, and leveling the playing field for smaller agencies.
Guest Name: Joe Kimemia
Title: CEO & Marketing Expert
Company: Shupav
Expertise: Shupav Group is supporting business owners to build and scale successful brands in Africa. We do this through pioneering Digital Marketing, PR & Communications, and Sales Enablement solutions.
Website: https://shupav.com/
Social: all platforms (see website link)
Joe shared how AI is being used for #copywriting and to organize the millions of ideas people have. AI assists in harmonizing thoughts and helps with #leadgeneration. The video explains the #aimarketing strategy in digital communication and #digitalmarketing in #Kenya.
Nathan and Rae focus on how people often create comforting stories to stay within their comfort zones, hindering their financial success, but you can achieve #financialfreedom with the right #mindset. The video is to help the viewers they're not alone and to confront these self-made fears, recognizing they are not real obstacles, and to embrace #personaldevelopment and #motivation. Therefore, let's focus on #positivemindset.
Website: https://graydigitalmktg.co/
Social: linkedin.com/in/reland-logan/
Nathan (NDub) invites childhood friend and entrepreneur Dan Whiteley to chat about building a profitable niche while sharing their childhood memories. Dan shares insights from his experience running A.L. Merryman Company, a specialized executive search firm in the construction industry, and discusses the impact of AI on the sector. He also covers the challenges of affordable housing and innovative construction solutions through the Community Roots Collaborative.
Guest Name: Dan Whiteley
Title: Executive Recruiter & President
Business: A.L. Merryman (https://merrymanco.com)
LinkedIn: https://www.linkedin.com/in/constructionrecruiting/
Nathan (aka, NDUB) invites Chris Magaña back on the show to discuss the steps to building wealth for beginners. Chris, the money nerd, talks on the importance of assessing one's current financial situation, understanding spending habits, and the significance of discipline in wealth building. He also touches on the need to embrace struggles and the evolving definition of wealth over time.
#wealthbuilding #financialliteracy #investmentstrategies #marketing #marketing #budgeting #financialgoals
Nathan interviews Mark Tishenko, founder of edgefi, discussing the critical intersection of cybersecurity and AI. Mark emphasizes the need for proactive measures against internal and external threats and the role of AI in shaping the future of cybersecurity. Cybersecurity is essential for protecting businesses from various threats, including phishing attacks, because most cybersecurity threats originate from within organizations, often due to human error.
Guest Name: Mark Tishenko
Title: Founder and CEO
Company: edgefi
LinkedIn: https://www.linkedin.com/in/marktishenko/
Website: https://edgefi.com/
Nathan brings Mac Prichard back to discuss the evolving landscape of workplace culture, particularly in the context of remote work and AI. Mac emphasizes the need for clear communication of mission and values during recruitment and the significance of investing in management training to foster a healthy team culture. The conversation also touches on the challenges faced by startups in building teams and the impact of AI on job roles.
Nathan Webster (aka, NDUB) invites Amanda Farley ( AIMClear's CMO ) to discuss the hidden costs of overlooking a marketing strategy. They cover the importance of brand authority, authenticity in marketing, and the role of social media algorithms. Amanda shares insights on humanizing content with AI, effective content distribution strategies, and the significance of building brand authority through genuine connections. The conversation emphasizes the need for marketers to focus on quality over quantity and to bring their true selves into their work.
Nathan has Réland Logan back on they were all over the place discussing various topics ranging from community issues in Portland to marketing strategies. They delve into the impact of Prosper Portland on small businesses and the importance of understanding marketing tactics versus strategy. The conversation highlights the challenges of outreach and the frustrations of unsolicited sales pitches, culminating in a call for more meaningful connections in business.
Nathan invites Gene Slade to discuss the importance of effective sales strategies and the mindset needed to succeed in business. Gene shares his journey from working in the trades to becoming a successful sales trainer, emphasizing the significance of understanding customer needs and selling solutions rather than products. The conversation delves into the psychology of selling, the importance of communication, and the value of mentorship in achieving sales success.
Gene also shares his transformative journey through mentorship, personal challenges, and the importance of reframing life's difficulties. He emphasizes the value of having mentors to compress learning time and build confidence, while also discussing how to find silver linings in setbacks. He highlights the significance of managing emotional baggage and the impact of personal growth on success.
Guest Name: Gene Slade
Title: CEO Company: Lead Ninja System
Website: https://leadninjasystem.com/
Nathan invites Chris Magaña, a private wealth manager, to chat about the complexities of money. Chris wears many hats as a father (his favorite), husband, son, uncle, lawyer, investor, professor, author, financial management guru, and community leader, and many, many more, which is why Nathan wanted him on the show.
Chris shares the impact of AI on the financial industry to using artificial intelligence on a daily basis, the state of college, the cultural stigmas surrounding money conversations, and how to build wealth beyond financial literacy. Enjoy him drop those diamonds on Let's Talk Marketing!
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Guest Name: Chris Magaña
Title: Private Wealth Manager
Company: IMS Capital
Website: https://imscapital.com/
LinkedIn: https://www.linkedin.com/in/chrismagana/
In this episode of Let's Talk Marketing with NDUB, Luke Wagener sits down with Armando Franca, a former soccer player turned entrepreneur, to talk about his powerful journey from Brazil to the United States. They explore how Armando balanced education and competitive soccer, and how his passion led to the launch of of his own organization and business which is focused on coaching young athletes and empowering the next generation through personal growth and discipline.
Armando shares valuable insights on the role of content creation, social media, and smart partnerships in building a sustainable business. From branding and marketing to consistency and community engagement, this conversation is full of practical advice for anyone interested in entrepreneurship, sports, or personal development.
Guest Name: Armando Title: Founder Company: FC Game Changer Social: https://www.youtube.com/@fcgamechanger Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with intern Luke Wagener to explore the powerful intersection of entrepreneurship and education. Luke opens up about his journey from Germany to the U.S. He shares how his college experience helped shape his drive for personal growth and his long-term entrepreneurial ambitions. The conversation dives deep into the value of business plans, the real-life challenges of being an international student, and how building confidence, embracing mentorship, and actively networking have been crucial to Luke's success. Nathan and Luke also discuss how storytelling plays a key role in effective marketing and brand building.
Guest Name: Luke Wagener Title: Marketing Consultant LinkedIn: www.linkedin.com/in/luke-wagener-4891751b7 Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster talks to Sofia Carvajal, a professional soccer player, influencer and entrepreneur who shares her inspiring journey from Colombia to the United States. Sofia shares how she earned a scholarship through playing pro in Colombia to pursue her passion for women's soccer at Oklahoma City University, later becoming pro in Malta, and opens up about the challenges she faced along the way. Now Sofia has started her own semi-pro women's soccer team, Miami Grove FC in Miami. From balancing content creation to mentoring young players and being a pro athlete, Sofia’s story is filled with resilience, heart, and a positive mindset.
Guest Name: Sofia Carvajal Title: Professional Soccer Player & Founder Semi-Pro Team: Miami Grove FC Miami Grove FC: https://www.instagram.com/miamigrovefc/ Social: https://www.instagram.com/sofiacarvajal_9/ Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan explore the impact of artificial intelligence (AI) on job security in the creative industries, addressing top concerns like “Will AI take my job?” and “How is AI changing the future of work?”.
Rae and Nathan cover the key difference between AI automation and augmentation. AI can boost productivity without replacing human creativity because AI is transforming how we all do marketing, use technology, and approach the job market. Learn why AI is a powerful tool for support, rather than threatening careers, especially for those who embrace it with the right mindset and experience. Whether you're in marketing, design, or any creative field, this conversation keeps it real of how to stay competitive and future-proofing your career in the age of AI.
Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster dives into his unforgettable trip to Nairobi, Kenya, where culture, business, and personal discovery intersected. He shares insights from engaging with local marketing professionals, reflects on the contrast between Portland and Nairobi airport experiences, and highlights the vibrant energy and hidden gems of the city, including surprising favorites like Kenyan pizza and golfing. Nathan discusses how the trip reshaped his creative outlook, inspired new content ideas, and opened doors for future business opportunities. Tune in to explore the untapped potential of Kenya through the lens of marketing, travel, and culture.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of marketing in business. He emphasizes that marketing is an investment that requires careful planning and strategy. The conversation covers key topics such as brand awareness, engagement strategies, personalization in marketing, and the significance of analytics in measuring return on investment (ROI). Nathan encourages listeners to embrace marketing as a vital component of their business growth and not to shy away from seeking help when needed.
Indeed article: Why is Marketing Important
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster emphasizes the importance of DIY marketing, particularly focusing on building your own website and owning your domain. He discusses the significance of creating quality content and how a website serves as a business plan. Nathan encourages listeners to leverage their digital presence to connect with their audience and control their narrative online.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt their SEO strategies, focusing on authenticity, permission-based marketing, and building relationships with customers. Amanda shares insights on the importance of video content and the evolution of marketing channels, highlighting the necessity for brands to engage with their audience both online and offline. The episode concludes with a call to action for businesses to embrace change and invest in their marketing efforts to thrive in the new landscape.
Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, where the website effectively communicates the brand's message and engages visitors. Key takeaways include the significance of a well-structured homepage, the necessity of clear and relevant content, and the importance of visual storytelling. The episode concludes with actionable insights for improving website effectiveness and enhancing user experience.
Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster invited Crystal Haight and Dina Kroshkin to discuss their journey in the finance industry, emphasizing the importance of financial knowledge for business owners. They explore the dynamics of good and bad debt, the significance of strategic partnerships, and how to become a desirable borrower. The discussion also highlights the value of having a strong financial team to support business growth and the upcoming workshop aimed at educating entrepreneurs on navigating the lending process.
Guest Name: Crystal Haight Title: Principal Consultant Company: Northwest Book Pros Expertise: Crystal Haight helps property managers leverage their businesses to create lasting wealth using specialized accounting strategies. Website: www.nwbookpros.com Social: Crystal Haight's LinkedIn Guest Name: Dina Kroshkin Title: SVP & National Production Manager Company: Total Loan Solutions Expertise: Dina Kroshkin leads loan origination and participation programs for an extensive National Loan Network. These programs are designed to maximize financing opportunities for CRE owners and investors. Website: www.tlsnationwide.com Social: Dina Kroshkin's LinkedIn Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the advantages of streaming over cable television from a marketing perspective. He outlines three main reasons: affordability, quality content, and the importance of understanding consumer needs. Nathan emphasizes that streaming services are more accessible and flexible, allowing consumers to choose what they want without being locked into contracts. He also highlights the significance of quality storytelling in attracting and retaining viewers, and the necessity for marketers to focus on consumer preferences rather than their own.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with Mac Pritchard, founder of Mac's List, discussing the nuances of hiring and job searching. Mac shares his journey from a communications professional to a job board operator, emphasizing the importance of human connections in hiring. The conversation delves into common hiring mistakes, the significance of clear job postings, and the impact of company culture on attracting talent. Mac provides actionable insights for both job seekers and employers, highlighting the need for effective communication and a positive hiring experience. In this conversation, Mac Prichard discusses essential hiring practices for employers, emphasizing the importance of clear communication regarding company culture, salary transparency, and the application process. He highlights the need for small businesses to adopt best practices in recruitment to attract the right candidates and improve their hiring outcomes. The discussion also touches on the significance of leveraging networks for referrals and maintaining communication with candidates throughout the hiring process.
Guest Name: Mac Prichard Title: Recruitment and Career Expert Company: Mac's List Expertise: I’m a recruitment and career expert, podcaster, connector, communications strategist, and business owner based in Portland, Oregon. My own career and my business are built on my commitment to service, relationships, and community-building. Social: linkedin.com/in/macprichard Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with marketing expert Marin Ištvanić to explore the intricacies of Facebook advertising and digital marketing strategies. They discuss Marin's journey from a computer science student to a successful entrepreneur managing a boutique agency specializing in paid social media. The conversation delves into the importance of having a clear offer, understanding customer needs, and optimizing ad performance through strategic testing and creative content. Listeners gain valuable insights into effective marketing practices and the significance of data-driven decision-making in advertising.
Guest Name: Marin Ištvanić Title: Performance marketer Expertise: Helping DTC brands scale with paid social. Spent over 100M, while working with some of the ecom Giants like The Oodie and Vessi Social: linkedin.com/in/marin-i%C5%A1tvani%C4%87/ Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the evolving role of AI in marketing and business. They explore how AI is not a new concept but has become more accessible and impactful in various sectors. The conversation covers practical applications of AI, tools for different business stages, and strategies for entrepreneurs. They emphasize the importance of quality content and human oversight in leveraging AI effectively, especially in the context of nonprofits and community projects. The episode concludes with insights on the future of AI in creative content and marketing strategies.
Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the challenges and realities of marketing, emphasizing the importance of authenticity and investment in oneself and one's business. He highlights that marketing is often uncomfortable and requires stepping outside of one's comfort zone. Nathan encourages listeners to embrace their unique value propositions and invest in their digital assets, as well as seek help when needed to achieve their definition of success.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-making. Amanda emphasizes that marketing should be viewed as an investment and highlights the significance of clear communication and reporting. The conversation also touches on the impact of AI in marketing and the need for businesses to adapt as they grow.
Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Eduardo Torres discuss the intersection of business, community, and self-care. They explore the importance of authenticity in business, the role of community in personal and professional growth, and the significance of self-care for leaders. Eduardo shares his journey from being an immigrant to becoming a community consultant, emphasizing the need for genuine connections and mentorship. The conversation highlights the challenges of work-life balance and the necessity of intentional networking. Listeners are encouraged to embrace their unique stories and foster relationships that can lead to meaningful opportunities.
Guest Name: Eduardo Torres Title: Community | Mentor | Culture Development Company: Betancourt Torres & Associates Expertise: Eduardo is an experienced community leader and liaison with over a decade of dedicated service in the non-profit sector. Website: buildingfuturesfoundationclarkcounty.org Social: linkedin.com/eduardo-torres-70518572 Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan and Réland discuss various themes surrounding marketing, social media dynamics, and the challenges faced by women in the industry. They delve into the viral success of Cooking with Kaya, highlighting the double standards in how women are perceived in the influencer space compared to their male counterparts. The conversation also touches on the implications of DEI (Diversity, Equity, and Inclusion) in marketing strategies, the importance of niche marketing, and empowering women entrepreneurs. The episode concludes with insights on future directions and the significance of authenticity in branding.
Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan explores the genius of Sean Diddy Combs, examining his strategies, influence, and the darker aspects of his persona. The conversation delves into how Diddy has navigated the marketing landscape, leveraging his relationships and understanding of consumer behavior to build his brand.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster explores the viral success of Cooking with Kya, discussing the importance of engagement in marketing and branding. He emphasizes how Kya's unique approach to cooking videos combines entertainment and education, leading to widespread popularity without direct selling. Nathan highlights the significance of creating content that resonates with audiences and encourages interaction, ultimately driving brand awareness and loyalty.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster eflects on the tumultuous year of 2024, discussing the evolution of marketing, business, and personal growth. He shares insights from his travels, particularly in Africa, and emphasizes the importance of adapting to change in a post-pandemic world. Nathan also makes predictions for 2025, urging listeners to focus on evolution and value creation in their businesses.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster delves into the five key emotions that drive advertising: fear, pride, envy, love, and pain. He emphasizes the importance of understanding these emotions to create effective marketing strategies that resonate with consumers. By invoking these feelings, brands can foster loyalty and encourage consumer action, ultimately leading to successful marketing outcomes.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan, Réland, and Jay reunite to discuss various topics ranging from the latest in music culture, particularly the ongoing Drake beef, to marketing strategies employed by artists like Kendrick Lamar. They explore the implications of music trends on marketing, the accessibility of concert tickets, and the cultural significance of branding in the music industry. The conversation is lively, filled with humor, and offers insights into how artists navigate their careers in the current landscape. In this conversation, the speakers discuss various themes including the rising costs of concert tickets and the accessibility of live music, the marketing strategies behind major events like the Super Bowl halftime show, and the importance of political awareness at the local level. They emphasize the need for individuals to engage with their communities and take responsibility for their political choices, while also highlighting the significance of strategic planning in achieving personal and financial success.
Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Guest Name: Jay Rathell Title: Marketing Expert Expertise: Senior Media Buyer | Paid Social Nerd | Holistic Marketer | Dad and Husband | Cub Scout Leader Website: https://yamaro83.com/ Social: linkedin.com/in/jayrathell83 Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses three key ways branding can create recurring revenue for businesses. He emphasizes the importance of staying top of mind with customers, leveraging data to understand consumer behavior, and positioning the brand as a solution to customer pain points. Through examples from well-known brands like McDonald's and Topgolf, Nathan illustrates how effective branding can lead to sustained customer engagement and loyalty.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the complexities of branding as a double-edged sword in marketing. He emphasizes that branding is not a direct sales tool but a long-term strategy that builds brand equity and customer reassurance. The conversation explores the importance of creating a positive customer experience and the balance between internal and external branding efforts.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster interviews Haley Ingraham, Director of Marketing at Event Cadence. They discuss the evolution of event marketing, Haley's journey from journalism to the event industry, and the features of the Event Cadence platform that simplify event logistics for both organizers and attendees. The conversation highlights the importance of human connection in marketing through events and offers insights into adapting to the ever-changing landscape of digital marketing.
Guest Name: Haley Ingraham Title: Director of Marketing Company: Event Cadence Expertise: Hailey is the Lead of Marketing Operations at Cadence. She is known for her creative copywriting and her bubbly, optimistic personality. Website: https://eventcadence.com/ Social: linkedin.com/in/hailey-ingraham-4b234535 Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the significant impact of personal demons on entrepreneurship. He emphasizes that personal challenges often manifest as business obstacles, and highlights the importance of personal experience in shaping business strategies. Nathan encourages entrepreneurs to face their fears and build genuine relationships to succeed in their ventures.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses his departure from the role of Executive Director at OAME, sharing the reasons behind his decision. He highlights the lack of a succession plan, ineffective decision-making processes, and feeling undervalued in his role. Nathan emphasizes the importance of having a clear strategy and valuing expertise in leadership positions. He reflects on his journey and expresses optimism for the future as he returns to his work as a marketing and organizational consultant.
Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvas
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the critical distinction between social media tactics and strategies, emphasizing the importance of understanding the digital landscape in today's business environment. He highlights the shift from in-person interactions to digital engagement, the necessity of being active on social media platforms, and the role of brand loyalty in consumer behavior. Nathan also explores the creator economy and the potential for earning through social media, urging listeners to take their online presence seriously and to seek professional help if needed.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster reflects on his experience at the SEM PDX Engage Marketing Conference 2024, sharing insights from the event and his journey in the marketing industry. He discusses the evolution of marketing, the impact of AI and Google changes, and the importance of networking within the marketing community. Nathan emphasizes the need for continuous learning and adaptation in the ever-changing landscape of digital marketing.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster recaps the Let's Connect conference, discussing its purpose, challenges faced, and positive outcomes. He emphasizes the importance of community and networking, particularly within the BIPOC community, and reflects on the lessons learned from organizing the event. Nathan also shares insights on how to improve future conferences and the significance of authentic connections in business.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the customer journey, emphasizing its importance in marketing and consumer behavior. He reflects on past shortcomings and aims to provide valuable insights into how businesses can effectively engage with customers throughout their journey. The conversation covers the significance of understanding customer expectations, the role of marketing in shaping these experiences, and the necessity of creating a customer journey map to enhance retention and satisfaction.
Important Information
This video advertisement we talked about in this video is intended for informational use only, and is not designed to replace the medical advice of your healthcare provider. OPZELURA is a prescription medicine used on the skin (topical) for the short-term and non-continuous chronic treatment of mild to moderate eczema (atopic dermatitis) in non-immunocompromised adults and children 12 years of age and older whose disease is not well controlled with topical prescription therapies or when those therapies are not recommended. Please see the Full Prescribing Information and Medication Guide at https://www.opzelura.com/opzelura-prescribing-information which includes a more complete details about the product.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conversation highlights the optimism among agency owners despite price sensitivity and budget constraints, emphasizing the evolving landscape of e-commerce.
Raul's Info:
https://www.referralcandy.com/eaci
https://www.linkedin.com/in/raulgalera/
https://x.com/raulgalerad Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the significance of themes and plugins, and the overall effort required to create a successful online presence.
Watch the full podcast on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing, Nathan discusses the importance of effective calls to action (CTAs) on websites. He shares insights on how major brands utilize CTAs to engage customers, drive sales, and build brand equity to their bottom line. Nathan uses his company's website's shortcomings and shares how he can do better with his marketing. Last, but not least, he discusses the significance of website design via WordPress and SEO for enhancing user experience and profitability.
Watch the full interview on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
Summary
In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the necessity of collecting customer data. Nathan also delves into the significance of having a brand strategy to ensure effective communication and engagement with customers, ultimately positioning the website as a vital branding tool for business success.
Watch the full interview on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this Let's Talk Marketing with NDUB Podcast episode, Nathan Webster discusses why he chose to be a brand strategist. He goes into the purpose behind a marketing plan and the importance of building relationships in business through his conference Let's Connect. Nathan believes the role of brand strategy in creating a great product or service and connecting with the right audience. Overall, the episode explores the key elements of successful marketing and the value of building genuine relationships.
Watch the full interview on YouTube.
NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand protection are also crucial. The podcast emphasizes the significance of brand strategy in small businesses and the need to think big. It concludes with a call to action for listeners to subscribe, share, and leave reviews.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He also highlights the significance of loyalty programs and customer lifetime value. Overall, the episode explores the role of brands in creating trust and loyalty with customers.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his approach to digital cards and how he directs people to his social media channels instead of giving out business cards. Overall, the episode focuses on creating a solid marketing strategy and developing ideal customers.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your client base. He teases the next episode, where he will delve deeper into creating quality leads from a digital perspective.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
Nathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in front of the right people to make a buying decision. The key to success is to have a strong marketing foundation, including claiming Google business listings, asking for reviews, and developing an effective sales pipeline. It's important to define what success looks like and have a clear feedback loop in place to measure results.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small businesses, big businesses, and freelancers. He emphasizes the importance of solving a market problem and supporting and promoting entrepreneurship and small businesses. Lastly, Webster encourages listeners to work daily, find someone to help them with their weaknesses, and hold them accountable.
OAME's website: https://oame.org/
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: https://oame.org/.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining, and eventually sunseting it. Also, how the organization provides technical assistance and funding to help businesses at different stages of their development.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs (OAME) and their mission to support the economic development of entrepreneurs and small businesses.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. John emphasizes the importance of using tools like Originality.ai to verify the quality, originality, and accuracy of content before publishing.
Jon's email: jon@originality.ai.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for startups and the need for a strong marketing message and offer.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of business.
Let's Talk Marketing Website - http://letstalkmarketingpodcast.com/
Morningstar Fathers and Mothers Day - https://www.morningstar.com/news/marketwatch/20240615291/we-get-a-raw-deal-on-fathers-day-heres-the-worst-thing-you-can-do-and-it-doesnt-involve-giving-your-dad-a-crummy-tie-or-tickets-to-see-taylor-swift
Statista chart on Fathers and Mothers Day - https://www.statista.com/chart/30207/fathers-day-spending-vs-mothers-day/
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance with subject lines, and the importance of consistent outreach. Ryan also talks about his businesses, including a marketing company that specializes in high-end video brochures. He advises listeners to be intentional in their actions and to invest in their future.
Ryan's Bio:
Ryan is a three-time Founder and President of the ventures A5 Events, Ideal Content, and Plan B Distribution, with expertise across the respective business trades of corporate event management, digital marketing, and secondary wholesale.
A master strategist for 25+ years, Ryan has aced the balance between building profitable 7 and 8-figure businesses full-time without compromising on his personal life.
He is a well-known figure in film circuits — and has been since the age of 13, when he directed the short film “The Question,” starring acting stalwarts like Ted Danson, Kirstie Alley, and Woody Harrelson. His association with movie studios continued into his adulthood through his inventory liquidation venture Closeout Division (DVA), which has a database of 350+ companies and generates $20M+ in annual sales.
Ryan is an influential voice in entertainment and has been featured across top media platforms, including ABC7 News, CBS’ “Early Show,” The Washington Post, Los Angeles Times, and The New York Times. He is also an established author, with titles like How to Start Life! and How to Plan, Produce & Distribute Your Independent Film among his credits.
Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highlights the value of brand loyalty over immediate sales.
Shopify Link: https://www.shopify.com/blog/bfcm-campaigns
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of being authentic and true to oneself.
Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect, which was last week's topic. He shares examples from companies like Apple and Amazon to illustrate how pricing strategies can impact profitability and sustainability.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
Nathan Webster discusses the concept of 'homie hookups' in business. From a discount or price reduction offered to potential customers who may not be able to afford the full price or who are unsure about the value of the product or service. Webster emphasizes the importance of understanding the four P's of marketing (product, price, promotion, and place) and how they relate to creating a successful sales and marketing strategy. He also highlights the need to set the right price point and consider the cost of the service or product when working on the business.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
Enjoy another testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots. with Narek Daniyelyan, Assistant Vice Chancellor for Strategic Partnerships of WSU Vancouver and Edgar Baker III, founder and operator of National Beard League. The conversation revolves around the experience of attending a conference and the importance of building genuine connections. Narek discusses "the unconference" format of the conference and the ability to let go of the business persona, make genuine connections, and creating an environment that allows for organic connections and emphasizes the need for more moments like this throughout the year.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
Nathan discusses the importance of Google My Business (GMB) for small businesses and entrepreneurs. GMB is a free tool provided by Google that allows businesses to create a profile and be found in Google search results. You need for a business address and highlights the significance of user-generated content and reviews. He also mentions the importance of having a Google phone line. Overall, he encourages listeners to take advantage of GMB and not overlook its potential for business growth.
Host: Nathan A Webster
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NW & Associates, LLC
Conference: https://letsconnectpnw.com/
Summary
In part two of our 200th episode, Nathan shares the story of three life-changing knocks that forced him to reevaluate his choices and take ownership of his path. He emphasizes the need for entrepreneurs to blend their personal and professional lives and encourages listeners to be true to themselves, not settle for less, and dream big.
Host: Nathan A Webster
Subscribe on YouTube!
Connect: LinkedIn
Follow: Instagram
NDUB Brand
NW & Associates, LLC
Conference: https://letsconnectpnw.com/
On the reflection of 200 episodes, Nathan takes a look back journey as a marketer and entrepreneur. During the celebration, he shares his experiences running a nonprofit and a marketing consultancy, highlighting the importance of working on the business and not just in the business. Nathan also opens up about a challenging period in his life where he faced personal and professional setbacks, forcing him to confront his excuses and reevaluate his path.
Host: Nathan A Webster
Subscribe on YouTube!
Connect: LinkedIn
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NDUB Brand
NW & Associates, LLC
Conference: https://letsconnectpnw.com/
Nathan goes in about shopping local and its impact on businesses. He questions whether shopping local is truly beneficial and explores the importance of having an online sales and marketing presence. He used an immediate experience he had in the last few hours per his IG.
Enjoy the show!
Host: Nathan A Webster
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Links:
NDUB Brand
NW & Associates, LLC
Conference: https://letsconnectpnw.com/
Summary
For this episode, Nathan covers 10 truths about marketing after the pandemic and emphasizes the importance of adapting specific marketing strategies to the company's strengths. He also highlights the shift from brand marketing to performance marketing and the significance of data and technology in driving modern marketing success. "The importance of building relationships have never been greater," Nathan reiterates "marketing is now at the center of the growth agenda for the entire company."
Host: Nathan A Webster
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NW & Associates, LLC
Conference: https://letsconnectpnw.com/
In this episode, Nathan Webster interviews Greg Stewart, the CEO of MMA Global, a non-profit trade association for major CMOs. They discuss the challenges and opportunities in the marketing industry and the need for clarity and truth in marketing practices. Greg shares insights on the importance of targeting propensity and the flaws in traditional growth frameworks. He also highlights the effectiveness of linear television advertising and the impact of mobile marketing. Greg's extensive experience and expertise make him a valuable resource for marketers looking to improve their strategies.
https://www.linkedin.com/in/gregstuart
https://twitter.com/gregstuart
https://www.facebook.com/gregnstuart
https://mansavesdog.wordpress.com/
https://www.crunchbase.com/person/greg-stuart
https://angel.co/greg-stuart
greg@mmaglobal.com
Host: Nathan A Webster
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Nathan discusses LinkedIn's importance and its benefits for individuals and businesses. He emphasizes the need to adapt and evolve in the changing marketing landscape. Nathan reviews an article on LinkedIn and highlights its pros and cons. Here's the article: https://www.forbes.com/advisor/business/software/linkedin-review/.
Takeaways
- LinkedIn is a powerful platform that individuals and businesses should not overlook.
- Adapting and evolving in marketing is crucial to stay ahead.
- LinkedIn offers a broad reach of applicants for professional jobs and excellent profile tools.
- Using LinkedIn strategically can enhance personal branding and be a valuable marketing tool.
Host: Nathan A Webster
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#B2BMarketing #MarketingStrategy #ContentMarketing
#MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
Enjoy one of the many testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots. Make sure you watch the video on YouTube.
Learn more at https://letsconnectpnw.com/.
It's time to change it up. Do you agree?
Host: Nathan A Webster
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In this episode, Nathan and Réland Logan are back again with the deep dive from the Forbes' 15 Key Marketing Trends to Watch in 2024. They covered it the previous week but were ready to make their own. Here's the part two enjoy!
Host: Nathan A Webster
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#B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
In this episode, Nathan and Réland Logan are back at again. This time, they discuss the Forbes' 15 Key Marketing Trends to Watch in 2024. They cover a range of topics including unpredictability, creative marketing, marketing science, employees as essential influencers, decrease in internal content teams and the rise of user-generated content, consumer marketing fatigue, focus on branding and brand awareness, offline tangible experiences, quality over quantity, the commoditization of AI and machine learning, an unfortunate influx of impersonal content, the rise of micro-influencers, CGI integration, and the impact of tech and data.
Host: Nathan A Webster
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#B2BMarketing #MarketingStrategy #ContentMarketing
#MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
This is second part of Nathan's interview with Keith Sconiers, an entrepreneur, storyteller, and catalyst.
Host: Nathan A Webster
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#B2BMarketing #MarketingStrategy #ContentMarketing
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Summary In this episode, Nathan interviews Keith Sconiers, an entrepreneur, storyteller, and catalyst. Keith shares his background and mission to help entrepreneurs cut costs in a crazy, un-planned journey that he has no regrets for, on, or hates. Keith describes it as the purpose-driven marketing strategy. Make sure you dig in deep as this is just part one. Keith shares his personal journey of struggling with multiple jobs and financial difficulties. He also talks about his experience working for Heartland Payment Systems and the values that led him to quit and pursue a different path.
The goal was to publish this episode last week, but we had some issues. Our apologies, but we hope you still enjoy the show. In this episode, Nathan had the marketing crew (Rae and Jay) discuss the significance of Dr. Martin Luther King Jr. Day and share their personal perspectives on the holiday, controversies surrounding MLK's legacy, and the whitewashing of his message.
Major Takeaways
- Martin Luther King Jr. Day is a significant holiday that sparks discussions about race, equality, and social justice.
- MLK's legacy is complex, and it is important to acknowledge both his accomplishments and the controversies surrounding his life.
- The commercialization of MLK Day and other holidays can undermine their true meaning and perpetuate tokenism and opportunism.
- Individuals should evaluate the intentions and actions of companies when deciding to work with them, ensuring they align with their values and commitment to diversity and inclusion.
Chapters
00:00 Introduction and Housekeeping 02:00 Introductions 03:45 Discussion on MLK Day 07:48 Different Perspectives on MLK Day 11:39 MLK's Legacy and Controversies 15:13 Significance of MLK Day 20:33 Personal Reflections on MLK Day 23:35 Holidays as Days Off 26:20 MLK's Dream and Business 31:07 Evaluating Business Decisions 36:06 Tokenism and Opportunism 38:22 Representation in Media 39:21 Telling Accurate Stories 40:16 Opportunity for Doing What's Right 40:43 Conclusion and Appreciation
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We welcome Gravitate's Don Elliot been in the marketing trenches for a long time. Seen trends come and go, budgets slashed, tears shed, and victories hard-won. My agency, well, it's more than just a company; it's a battle cry, a testament to the resilience of creativity and the power of adaptation.
Why should you, a fellow marketing warrior, care about our battle scars?
- Get your survival kit ready: Learn the battle-tested strategies we used to navigate industry upheavals and keep our clients afloat.
- Discover the resilience gene: Uncover the secrets of building a team that can adapt, innovate, and conquer any obstacle.
- Find your marketing mojo: Reignite your passion with stories of grit, creativity, and the unwavering belief in the power of marketing.
This video isn't just a history lesson; it's a field manual for the modern marketer. It's a blueprint for building an agency that not only survives, but thrives, in the ever-changing landscape of marketing.
So, grab your metaphorical weapon of choice (laptop, phone, anything that fuels your creativity) and join me on this journey. Click the link below and let's raise a toast to 25 years of blood, sweat, and marketing magic. Remember, in the marketing war, the bravest soldiers are the ones who never give up.
Let's fight, win, and redefine what it means to be a marketing agency.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
This video isn't just about marketing; it's about redefining what it means to be a leader in today's business world. So, ditch the beige and unleash your inner Mike. It's time to paint the town red (or blue, or green – with explosive marketing mayhem, the possibilities are endless!).
Remember, in the marketing jungle, the fiercest beasts are the ones who dare to be different. So, channel your inner mad scientist and let Mike the Marketing COO show you how to dominate the marketing food chain!
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
Emmanuel Williams is the visionary founder and principal Consultant of YPD Equity Consulting. Emmanuel is a conflict management practitioner with a heavy emphasis on racial equity/anti-racism initiatives. His work provides tools to counteract all forms of racial prejudice, microaggressions, and anti-blackness.
- Email - ypdevelopment2030@gmail.com
- LinkedIn - https://www.linkedin.com/in/emmanuel-williams-b8003621/
- Website - https://www.emmanuelwilliams.co/
Host: Nathan A Webster
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Forget "likes" and "shares," folks. In this video, we're going deep – deep into the soul of marketing, where strategy meets inspiration, and logic dances with a hint of holy fire. This isn't your typical "tips and tricks" tutorial. This is a call to arms, a marketing prayer for those who dare to push beyond the ordinary.
As a marketing veteran with my fair share of scars and victories, I've learned that true success isn't just about clicks and conversions. It's about igniting a spark, building a movement, and leaving a legacy that transcends spreadsheets. It's about believing in the invisible power of stories, the magic of connection, and the raw human hunger for something that matters.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
Ever wondered why some businesses just ooze magic? Their customers rave, their teams glow, and success seems to follow them like a loyal puppy. The secret? Happiness. Not just any kind, mind you, but the contagious, customer-magnetizing happiness that breeds from engaged, fulfilled employees.
But how do you unlock this secret sauce? That's where this video comes in. I'm spilling the beans on my top 5 happiness hacks that'll transform your team into CX champions:
- From "job" to "joy": Discover how to create a work environment that sparks passion, not just paychecks.
- Empowerment, not micromanagement: Learn how to give your team the freedom to own their interactions and watch their creativity soar.
- Customers as co-stars, not just clients: Show you how to make your employees feel like partners in creating amazing experiences, not just cogs in a machine.
- Feedback is fuel, not fire: Learn how to turn feedback into a growth engine that propels your team and your CX to new heights.
- Celebrate the wins (big and small): Discover the power of recognizing and rewarding even the smallest victories to keep your team's happiness meter overflowing.
This isn't just fluffy feel-good stuff, folks. Happy employees translate to higher customer satisfaction, increased loyalty, and ultimately, a thriving business. So, whether you're a CEO, a manager, or just someone who wants to understand the magic behind a great customer experience, hit play and unlock the happiness potential of your team.
And hey, if you find this video valuable, don't be shy! Hit that like button and subscribe for more CX magic. Let's make the world a happier, more customer-centric place, together!
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
In the competitive world of marketing, it's easy to fall prey to deceptive tactics and misleading promises. But as a seasoned marketing expert, I'm here to arm you with the knowledge to identify and avoid these red flags, safeguarding your business from unethical practices and ensuring you get the most out of your marketing investments.
In this video, I'll unveil the common red flags that signal trouble, from exaggerated claims and vague guarantees to hidden fees and unrealistic results. I'll provide real-world examples to illustrate these red flags and share my personal insights on how to navigate the marketing landscape with caution and discernment.
Why You Should Watch This Video:
- Avoid wasting your time and energy on jobs that aren't right for you.
- Learn how to spot red flags in job descriptions early on.
- Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
In today's fast-paced world, where time seems to slip through our fingers like grains of sand, it's more crucial than ever to optimize our productivity and efficiency. That's why I'm here to introduce you to a powerful mindset shift that will revolutionize your approach to time management: the "Ain't Got Nobody Time for That!!!" mantra.
It's a declaration of self-empowerment, a refusal to let unnecessary distractions and time-wasting activities dictate our lives.
Why You Should Watch This Video:
- Avoid wasting your time and energy on jobs that aren't right for you.
- Learn how to spot red flags in job descriptions early on.
- Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
Understanding the customer journey is like deciphering a secret code, revealing the hidden motivations, expectations, and pain points that shape their choices. And that's where the Customer Journey Blueprint comes in.
In this video, I'll take you on a journey of discovery, diving deep into the world of customer journey mapping. We'll explore the different stages of the customer journey, from initial awareness to post-purchase advocacy, uncovering the critical touchpoints that make or break a customer's experience.
Whether you're a seasoned marketer, a budding entrepreneur, or simply someone who wants to understand customers better, this video is for you. You'll learn how to:
- Identify the key touchpoints that customers interact with
- Map out the customer's emotional journey, understanding their thoughts, feelings, and motivations at each stage
- Uncover hidden pain points and frustration triggers that can derail the customer experience
- Implement strategies to improve customer satisfaction and loyalty
- Discover practical tips and tools to create your own customer journey map
By the end of this video, you'll be equipped with the knowledge and tools to transform your customer journey into a seamless, delightful experience that drives loyalty and business growth.
So, join me on this journey of customer understanding and unlock the secrets to creating a customer experience that truly makes a difference.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
Understanding the customer journey is like deciphering a secret code, revealing the hidden motivations, expectations, and pain points that shape their choices. And that's where the Customer Journey Blueprint comes in.
In this video, I'll take you on a journey of discovery, diving deep into the world of customer journey mapping. We'll explore the different stages of the customer journey, from initial awareness to post-purchase advocacy, uncovering the critical touchpoints that make or break a customer's experience.
Whether you're a seasoned marketer, a budding entrepreneur, or simply someone who wants to understand customers better, this video is for you. You'll learn how to:
- Identify the key touchpoints that customers interact with
- Map out the customer's emotional journey, understanding their thoughts, feelings, and motivations at each stage
- Uncover hidden pain points and frustration triggers that can derail the customer experience
- Implement strategies to improve customer satisfaction and loyalty
- Discover practical tips and tools to create your own customer journey map
By the end of this video, you'll be equipped with the knowledge and tools to transform your customer journey into a seamless, delightful experience that drives loyalty and business growth.
So, join me on this journey of customer understanding and unlock the secrets to creating a customer experience that truly makes a difference.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
In this video, I'll share my personal best advice on how to avoid the common marketing pitfalls and grow your business. As a marketing expert, I've seen it all. I've seen businesses fail because they didn't have a clear plan. I've seen businesses waste money on ads that didn't convert. And I've seen businesses lose customers because they didn't take the time to nurture them. I'll share some of my own personal marketing tips and tricks that have helped me grow my own business.
So what are you waiting for? Watch this video now and start avoiding these top 5 marketing mistakes!
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
Whether you're a seasoned marketing pro or just starting out, this video is a must-watch. So what are you waiting for? Click play now and learn how to avoid the pitfalls of horrible marketing job descriptions.
Why You Should Watch This Video:
- Avoid wasting your time and energy on jobs that aren't right for you.
- Learn how to spot red flags in job descriptions early on.
- Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
As marketing experts, we've heard it all. From "video marketing is too expensive" to "social media is a waste of time," there are countless myths and misconceptions about marketing that hold businesses back.
also, marketing can be complex and confusing, especially if we're new to it. There's so much information out there, and it can be hard to know what to believe and what to ignore.
In this video, we're debunking the top marketing misconceptions so that we can stop wasting time and money on ineffective strategies.
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/ #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
I believe that targeting your ideal customer avatar is one of the most powerful strategies for business success. By knowing who you are serving, you will be able to create more value for them and stand out from the competition. You will also be able to save time and money by focusing on the right people and the right channels.
Don’t miss this opportunity to take your business to the next level.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
One of our favorite guests, Jay Rathell, joins us again to share how Facebook ads work. He's the owner and operator of Yamaro83 and specializes in digital ads. Enjoy the show.
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/ #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
Marketing is constantly changing, and it can be tough to keep up with the latest trends. That's why I wanted to create this video to help you avoid using outdated and dangerous marketing strategies.
In this episode, I share my personal best advice on how to market your business ethically and sustainably. I also give you some specific examples of expired and dangerous marketing strategies that you should avoid at all costs.
You may be thinking, "but I've been using these strategies for years and they've been working great for me!" Well, I hate to break it to you, but those strategies are no longer effective. And in fact, they could actually be hurting your business.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
We all know that many entrepreneurs struggle with content creation. They don't know where to start, they don't have the time to do it, or they simply don't know how to create content that will engage their audience.
That's why we wanted to create this video to share our personal best tips for content creation. We want to help entrepreneurs create content that will help them grow their businesses and achieve their goals.
Content creation is essential for entrepreneurs because it helps us to:
- Build brand awareness
- Establish ourselves as experts in our field
- Generate leads and sales
- Connect with our customers on a deeper level
But with so much content out there, it can be tough to make our content stand out. That's why it's important to create high-quality content that is relevant to our target audience and that provides value.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Guest: Valentina Morao Instagram | Linkedin | tiktok Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
Nathan's excited to bring on another great marketing expert to the show. Mr. Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs.
He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise.
Shachar is also a Senior Lecturer who teaches advertising and brand strategy at the University of Illinois, where he also earned his BS and MS in Advertising. Over the past nine years, he has won several teaching awards.
Enjoy the show!
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
As a podcaster, Nathan couldn't not talk about this Stitcher. When he heard the platform was closing, Nathan wanted to share his thoughts when the news broke. Here are some articles discussed in the show Stitcher, Mashable, and Digital Trends.
Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/
In this episode, Nathan invited R.T. Custer from Vortic Watch Company. In 2014, he started the business with his business partner, Tyler Wolfe. Together they pursued the idea they had in college at Penn State: A wristwatch completely built in the United States. Their signature product, The American Artisan Series, features antique American pocket watches that have been salvaged, restored, and preserved inside one-of-a-kind wristwatches. They are becoming the next Great American Watch Company by “preserving American history one watch at a time.”
Host: Nathan A Webster
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Réland is back with Nathan for a 3rd straight time, and they're having a blast talking about client scenarios, marketing assets, and insights on how to correctly build your brand for long-term success.
Host: Nathan A Webster
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Rèland Logan and Nathan go in at again about helping businesses develop their brand reach, awareness, and conversions.
Host: Nathan A Webster
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A great business knows and understands its brand is everything. It's the lifeblood of the business with the same priority of keeping cash flowing in the door, so is maintaining a brand relevance to current prospective customers. So enjoy Rèland Logan and Nathan drop those marketing diamonds.
Host: Nathan A Webster
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One of the biggest questions Nathan receives comes around a lack of conversion from digital channels. Building the top, middle, and bottom funnels have been covered in previous episodes. This episode is for those potential customers who still need nurturing and good timing.
Host: Nathan A Webster
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On rare occasions, Nathan talks about current events and marketing mishaps. Today, we have one of those moments thanks to Twitter. As Twitter has been rebranded to 'X', Nathan said, " this is why I don't focus on marketing trends." Enjoy the show!
Host: Nathan A Webster
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Nathan has seen an uptick in clickbait promotion, so he wanted to chop it up on the podcast. Clickbait marketing schemes are tactics, short-term processes used to encourage users to click on a link by using compelling or misleading (eg, fake) headlines. Tell him what you think by emailing info@nwebsterllc.com.
Host: Nathan A Webster
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Enjoy Pt 2!
Réland Logan has joined us again from her hiatus, and she's ready to drop those diamonds in a two-parter. One of the most important issues of B2B companies is earning an ROI on their marketing, especially their social media. Follow along and check out Rae's site, https://graydigitalmktg.co/.
Host: Nathan A Webster
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When Nathan heard his blunder on the 7 C's of Marketing, he laughed and said "now we have to make an whole episode about it." Here's the show and resources. Enjoy.
- https://www.digigeeks.co/blogs/7-c-s-of-digital-marketing
- https://ahrefs.com/blog/marketing-mix/
- https://en.wikipedia.org/wiki/Marketing_mix#cite_note-Business_for_Higher_Awards-6
Host: Nathan A Webster
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Carla Titus - Founder/CEO of Wealth & Worth Within is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established businesses consulting experience. She is a fractional CFO who provides financial consulting and advisory services to business owners. Her priorities for their clients range from having growing profits, having cash in the bank, and paying themselves well so they can build personal wealth.
● Facebook: https://www.facebook.com/wealthworthwithin
● Instagram: http://instagram.com/wealthworthwithin
● LinkedIn: https://www.linkedin.com/company/wealthworthwithin/
● Youtube: youtube.com/@wealthworthwithin
● Pinterest: https://www.pinterest.com/wealthworthwithin/
● Twitter: https://twitter.com/WWWithin
● Tiktok: https://www.tiktok.com/@wealthworthwithin
Host: Nathan A Webster
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In PART 2...
Entrepreneurship is a risk with the hope of freedom, fun, and prosperity. Unfortunately, that's a goal many individuals still need to achieve. One of burgeoning business owners' biggest mistakes is failing to implement key marketing principles in their startup.
Host: Nathan A Webster
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Entrepreneurship is a risk with the hope of freedom, fun, and prosperity. Unfortunately, that's a goal many individuals don't achieve. One of burgeoning business owners' biggest mistakes is failing to implement key marketing principles in their startup. Make sure you listen to both episodes.
Host: Nathan A Webster
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If you're in business to stay in business, you have to make sales. In order to make sales, you have to create a system to earn clients. That process is called lead generation. Follow along as Nathan breaks down a simple way to earn leads.
Host: Nathan A Webster
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Nathan wanted to show others how they can use LinkedIn as a B2B (business to business) tool for lead generation and building their network. LinkedIn is a powerful tool without paying for its tools. Follow along to see how to use both for your business and professional outreach.
Host: Nathan A Webster
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For key consulting moments, Nathan helps his clientele define their avatar. In particular, he teaches learning the psychographics of their prospective customers. Psychographics is excellent for understanding consumer behavior. That behavior includes attitudes, values, and interests.
Host: Nathan A Webster
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The world of sales and marketing is constantly evolving, with new trends, technologies, and Nathan thought it was time to speak about using the new AI technology. In order to stay ahead of the competition, you have to adapt your marketing strategy and operations.
Host: Nathan A Webster
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There's a saying, "You can pick my brain after you've paid the invoice." Well, Nathan is allowing you to pick his brain. Want to know about SEO, marketing strategy, and how to convert strangers to customers, schedule your appointment today and follow this link: https://calendly.com/ndubbrand/pick_my_brain.
Host: Nathan A Webster
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Kent want to share his marketing and entrepreneurial experiences. Follow along with his LinkedIn article: https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/.
Host: Nathan A Webster
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Established brands understand that perceived value and actual value are completely different marketing concepts that can influence the consumer's purchasing decision. Nathan gives some examples because it's based on the consumer or client's personal opinions, experiences, and expectations. Perceived value can be influenced by various factors such as brand reputation, quality, features, pricing, and customer experience.
Host: Nathan A Webster
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Nathan gives you his top three worst marketing first impressions in this episode. Here's a hint, they're for both in-person and digital. The first worst impression is around a business card, so tune in to the show to see if you're guilty.
Host: Nathan A Webster
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Nathan wanted to keep this episode about the need for tangibility in your marketing. Every potential new customer will use one or more of their five senses to decide to 'act' on the promotion. Have you thought about your marketing tangibility?
Host: Nathan A Webster
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In this episode, Kent drops diamonds about ChatGPT from a marketer's perspective. He uses his article as a resource. Make sure you follow along with this link, https://corp.smartbrief.com/original/2023/01/7-ways-chatgpt-can-level-up-your-marketing.
Host: Nathan A Webster
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One of the core principles of marketing is the 4 Ps: product, price, place, and promotion. In a changing economy with inflation looming, price is key. Nathan goes into a bit more detail about why price shouldn't hurt your marketing. Enjoy the show.
Host: Nathan A Webster
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For another Marketing 101 topic, Nathan covers the best ways to earn organic website traffic. Listen to the short podcast and implement the three easy ways to increase your SEO.
Host: Nathan A Webster
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Nathan breaks down a key pillar of marketing with the funnel system. In this episode, he uses a presentation created in 2020 to help clients during the height of the pandemic. Watch the video on YouTube.
Host: Nathan A Webster
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Nathan adds another marketing extraordinaire guest to the show, Jason K Williams. Jason is a sought-after global speaker and founder of E2, a Shopify focused marketing agency that helps brand scale their revenues. Numbers wise, over the past couple years they’ve generated $100M+ in sales for 450+ clients.
Host: Nathan A Webster
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In part two of the customer journey, Nathan breaks down the customer journey lifecycle with the inclusion of goals. Two major components of any customer journey are how they receive the messages and interpret them. Hence, marketing and sales. Nathan brings in the Keller CBBE Model for a high-level operations plan of how they all coexist in a happy ecosystem of a profitable business.
In this new economy, too many businesses are operating without a customer journey. The customer journey is a critical pillar in an organization's marketing plan. In this first episode, Nathan breaks down the customer journey lifecycle and emphasizes the Keller CBBE Model.
Host: Nathan A Webster
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Nathan adds another guest to the Let's Talk Marketing Podcast family, Morgan Taylor. Morgan is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. Don't miss his 💎s.
Host: Nathan A Webster
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In part two, creating a marketing plan, Nathan wants everyone to get surgical about their marketing strategy.
A marketing plan is crucial for businesses to: • define their avatar • segment their opportunities • set sales and marketing goals • clarify marketing objectives • allocate resources to a specific budget • measure progress and output • maximize return on investment (ROI)
Host: Nathan A Webster
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One of the most unspoken pillars of marketing is a specific plan of how to do it called a marketing plan. Nathan suggests starting with their marketing strategy for any leader needing to increase their efficacy and sales. Hence, why a marketing plan is crucial for businesses to:
- define their avatar
- segment their opportunities
- set sales and marketing goals
- clarify marketing objectives
- allocate resources to a specific budget
- measure progress and output
- maximize return on investment (ROI)
Host: Nathan A Webster
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A common frequently asked question Nathan receives is, "what makes a business successful?" It's no secret. "Contacts leads to contracts." Hence, this podcast.
Host: Nathan A Webster
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Kent wanted to share his entrepreneurial journey. From an intern to an entrepreneur to a vice president. Kent's professional career has been a winding road. Listen to a couple of decades of Kent's positions and companies.
Click here to follow along with Kent's article. Host: Nathan A Webster
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In this edition of Let's Talk Marketing, Réland wanted to drop an essential diamond of strategy and planning. The tedious aspect of marketing. As marketing strategists, this is a quintessential component of a great business.
Host: Nathan A Webster
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"Let's start the new year off with a word/theme that makes sense," says Nathan. "I have a great example because Sam Bankman-Fried jacked some stuff up."
FTX founder Sam Bankman-Fried: What to know about the ex-crypto exec
Sam Bankman-Fried lands in US after being extradited from Bahamas
Sam Bankman-Fried funded more than 90% of a leading DC ethics group's political arm in 2021
Host: Nathan A Webster
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For the last episode of 2022, Nathan wanted to drop the projected 2023 social media trends using Hootsuite's guide. Click here to check it out: https://blog.hootsuite.com/social-media-trends/.
Host: Nathan A Webster
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The last Branding 101 tip from Nathan in 2022 is a basic one. Nathan describes the value of a website and its significance of it to a company's brand. Don't miss this one if you're starting a company or website.
Host: Nathan A Webster
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The marketing and social media guru, Réland Logan, is back on the show to share some interesting insights on Black Friday and fashion.
Host: Nathan A Webster
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It's that time to make 2023 predictions with Kent Lewis. Follow along with Kent's article: https://www.sempdx.org/blog/marketing/2023-marketing-predictions-deksia/.
Host: Nathan A Webster
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Nathan brings on a new marketing expert to the show, Gert Mellak. Gert is the Founder of SEO Leverage, a team of 30 people that helps businesses grow through SEO. Gert has been doing SEO for 20+ years, which is almost as long as SEO has been a thing. He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment.
Host: Nathan A Webster
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Nathan brings on a new marketing expert to the show, Gert Mellak. Gert is the Founder of SEO Leverage, a team of 30 people that helps businesses grow through SEO. Gert has been doing SEO for 20+ years, which is almost as long as SEO has been a thing. He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment.
Host: Nathan A Webster
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Welcoming a new guest to the show, Chris Moe. Chris has 10+ years of experience in sales and marketing. Before Cartograph, he worked at McKinsey as an Engagement Manager helping consumer companies in the US, Canada, Brazil, Europe, and Australia, with growth and pricing. He attended Cornell University, where he led a group that recycled and sent computers to developing countries and interned at Google on the Google Earth team.
Host: Nathan A Webster
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Nathan goes a different but necessary direction to the show. Today's topic is a common conversation and service for NDUB Brand. The intersection of diversity, equity, access, justice, and inclusion, otherwise known as DEI, is becoming a buzzword and Nathan wants to address it.
Host: Nathan A Webster
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In today's episode, Nathan brought Kent back to talk about the economy. As of November 2022, the federal reserve raised the interest rate again. Kent wrote this article to help fellow businesses retain customers/vendors during this hardship.
Host: Nathan A Webster
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Nathan went 100% transparent and vulnerable. In hopes of sharing his personal story, listeners can relate and use F.E.A.R. as a tool for their journey as well.
Host: Nathan A Webster
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As a small business, using vendors and subcontractors can be tricky. Nathan shares some stories, but Anvil/Deksia CMO, Kent Lewis, gives a handful of useful tips and an example of how to be a great vendor.
Host: Nathan A Webster
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Back to back years, the Let's Connect Conference was a huge success. Rae and Nathan chop it up and drop those diamonds.
Host: Nathan A Webster
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With every good marketing strategy, there's a sales strategy. The best way to earn the sale is to lean on the promotion from any and all marketing efforts to this get the prospective buyer to the point of consideration. Hence, why sales is marketing too. They didn't magically arrive at the decision point without the marketing messages.
Host: Nathan A Webster
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Pt. 2 - picking up from Nathan's first podcast, he hammers down on the top reasons why businesses fail. As promised from the first episode, here's blog: https://ndubbrand.com/why-entrepreneurs-fail/.
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Host: Nathan A Webster
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Since 2006, Nathan has been an official business owner. Prior to that time, he attempted to start other businesses but could never make it happen. As a marketing consultant, Nathan has seen these two worlds collide and wanted to share.
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Host: Nathan A Webster
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Nathan goes back to his fundamentals of brand marketing. He keeps this episode short and sweet. The focus isn't on the sale, so listen to it twice if need be to drive a quality experience.
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Host: Nathan A Webster
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Anvil/Deksia CMO, Kent Lewis, is back to discussing a Brand 101 topic, perceptions. Nathan and Kent discussed his article. There were 30 questions, but now there are 10 so make sure you don't miss them.
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Host: Nathan A Webster
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Nathan changes it up and goes on to the prediction analysis. He focuses on a major service Apple delivers. For those interested in podcasting, don't miss this episode.
Host: Nathan A Webster
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Nathan changes it up and goes on to the prediction analysis. He focuses on a major service Apple delivers. For those interested in podcasting, don't miss this episode.
Host: Nathan A Webster
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Marketing is all-contact activity. It takes a toll. Nathan drops 💎s on how to draw a line. It's 20 minutes you don't want to miss.
Host: Nathan A Webster
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Nathan welcomes new guests, Chris Knudsen & Dan Bischoff, to the show. Chris was the original CMO at Purple Mattress, and he took the company from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.
These days, he is the CEO of StoicYeti, which is considered the leading direct-to-consumer agency, with focus on paid ads. They have generated over $2B+ in DTC revenue, for brands like Casper and Harley-Davidson. https://www.stoicyeti.com/
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Services: https://ndubbrand.com/our-services/
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Anvil/Deksia CMO, Kent Lewis, dropped 💎's on using his recent adventures and learnings to create the art of developing a first-class experience. Recommended book: Excellence Wins Nultz Schultz. Here are the takeaways:
- Sets the stage
- Build in surprises with treats (snacks and food)
- Close the curtain/exclusivity
- Create Comfort
- Keep it coming… the reminder that your special
- Expected to problem solve
- Keep the momentum
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
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Nathan welcomes a new guest that drops 💎s about content marketing for a niche segment. Karl Hughes is the Founder of Draft.dev. Within 2 years, they’ve hit: $250k MRR 15 full-time, 200 contract writers 90+ clients.
karl@draft.dev | https://twitter.com/KarlLHughes | https://www.linkedin.com/in/karllhughes/
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
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The "Let's Connect" Conference is October 6-7, 2022 in Vancouver, WA. It's the second year and picking up momentum. The event is a sought business conference for BIPoC, Women, and Veterans in the Pacific Northwest.
https://letsconnectpnw.com/
The newest guest on the show is Marketing Startup Entrepreneur, Austin Josie. As a new business owner, Austin shares with Nathan his journey of starting his company while scaling his existing brainchild. Click the links and follow him on Instagram- @austinrjosie.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
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Twitter: https://twitter.com/nathanawebster
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Kent Lewis joins us again to cover outbound sales strategy tips and tactics. To follow along with his article, go here.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
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Here's a quick recap of the three takeaways:
- A visionary looks at their company as a brand to be a common household name
- The brand symbolizes a lifestyle
- The brand is cultural
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After seven years as a Clark College Business Adjunct, Nathan is saying goodbye. Download and listen in to hear why it was bittersweet.
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For the marketing professionals, we know there are a ton of moving parts to executing a marketing plan. As for the non-marketing folks, helping them understand there are different strategies can be overwhelming. However, it's not unfamiliar because many companies use a specific marketing strategy on us as consumers. Today, we explore LTO, also known as Limited Time Offer.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Services: https://ndubbrand.com/our-services/
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The marketing strategies have evolved into a multiplex of various pathways of influenced decision-makers without a common theme. Or, in other words, you have to work harder to appeal to different generations within the same buying segment to the transaction. So, let's break it down for those who haven't considered it.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
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Services: https://ndubbrand.com/our-services/
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New guest to the show! Raul Galera is the Chief Advocate at ReferralCandy, the #1 referral program platform. Since its launch in 2009, they have over 30,000 paying users with over $10M in annual revenue. Referrals are the key for a lot of businesses.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Services: https://ndubbrand.com/our-services/
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New guest, Austin Armstrong, takes Nathan to school on TikTok as a marketer with the latest trends, best practices, and easy tips.
Armstrong's Digital:
Website: https://socialtypro.com/
TikTok: https://www.tiktok.com/@socialtypro
Instagram: https://www.instagram.com/socialtypro/
Twitter: https://twitter.com/SocialtyPro
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Services: https://ndubbrand.com/our-services/
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Nathan invited Jay back again to follow up on the last conversation. Jay Rathell is an award-winning Facebook and Linkedin expert, founder of Yamaro83, and the creator of the “3 Tier System.” This time, it's about LinkedIn ads.
FB - JayRathell83
LI - JayRathell83 / https://www.linkedin.com/in/jayrathell83/
Website: amaro83.com
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Our godfather of marketing, Kent Lewis, is back to talk about his learnings from being a business owner. Here are the six strategies:
- Celebrate the wins
- Lean into the mistakes
- Offer support
- Be thoughtful
- To show gratitude
- Evangelizing Fun
LI Article: What’s your story
https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Services: https://ndubbrand.com/our-services/
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A new guest joins the show to discuss the significance of entrepreneurship, conversation, and relationship. Jonathan Kaylor with Business Over Beer shares his journey of how he left Corporate America to start his own business. He made sure to drop those 💎s for those who needed to hear his story.
https://bizoverbeer.com/passagestosuccess/
https://www.linkedin.com/in/jonathankaylor/
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Services: https://ndubbrand.com/our-services/
Podcast Sponsor: https://ndublove.com/
Our first-time guest, Nicole Schmidt from Sprout Partners, drops Brand 101 💎s. Newer companies establishing their marketing strategy need to know the difference between brand identity and brand strategy. Nicole breaks it down with solid examples. You can find her company at this link: https://www.sprout.partners/.
FB: https://www.facebook.com/SproutPrtnrs/
LI: https://www.linkedin.com/company/sproutprtnrs/
TW: https://twitter.com/sproutprtnrs
IG: https://www.instagram.com/sproutprtnrs/
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Services: https://ndubbrand.com/our-services/
Podcast Sponsor: https://ndublove.com/
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It's celebration time!! After six years of nonstop podcasting and changing the focus, here's to the first 100 episodes of the "Let's Talk Marketing" Podcast.
Nathan brought back Lacey J Faught for some heated conversations around a social media misunderstanding. At least, so he thought. The social media beef of where the clash of social media's value is contested and 💎💎💎's are dropped everywhere.
Find Lacey here:
https://www.instagram.com/laceyjfaught/
https://www.thinkspry.com/
https://www.thinkspry.com/education/#podcast
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.
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A fellow entrepreneur and business owner, Brandon Neely, joined the show today to talk business and marketing. Brandon gives three major takeaways:
- Embrace the pain
- Have Discipline
- Know Your Numbers
Brandon's Resources:
- Wealth Wisdom Podcast
- Brandon Neely LinkedIn
- Website
- Wealth Wisdom - https://wealthwisdom.mn.co/
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.
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Kent Lewis from Anvil Media joined the show to talk about the mergers and acquisitions from a service-based business.
Kent's article: https://www.inc.com/entrepreneurs-organization/5-strategies-for-a-successful-m-a-experience.html
Kent's LinkedIn: https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.
Please rate, review and share!
Send sponsorship request to info@nwebsterllc.com.
Over the years of using social media for the company and deploying this specific service for other companies, I'm seeing the undervaluation of social media managers' expertise and resulting in their underpayment in the last few years. Social media is a lot of work... keep reading by clicking this link.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.
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In this episode of Let's Talk Marketing with NDub, Nathan goes over Will Smith's book. He loved how Will shared both his vulnerability and strength both personally and professionally. Nathan used that to discuss the challenges of marketing as well.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.
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Jay Rathell is an award-winning Facebook and Linkedin expert, founder of Yamaro83, and the creator of the “3 Tier System.” Using his proven solutions, he helps schools and universities reduce their cost per student, meet enrollment goals and increase their revenue.
After working with various levels of education for enrollment marketing, Jay saw how schools struggle to meet enrollment goals due to either ineffective, outdated strategies or ineffective agencies. Now, he uses his experiences to help schools close the gap in enrollment with digital media systems.
Jay is a known speaker, covering topics like paid social for higher education, and has spoken for NAASS. For his expertise, Jay has been featured on Mobile Monkey.
FB - JayRathell83
LI - JayRathell83 / https://www.linkedin.com/in/jayrathell83/
Website: amaro83.com
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
I’m proud to live in my predominantly white town (Vancouver, WA) but I’m not going to sugarcoat the difficulties of succeeding in spite of the barriers of being a Black Marketer. I was prompted to publish this because I don’t want to add to the problem, but be part of the solution. The solution is bringing awareness and helping others open the doors to the tables of where these decisions are made.
For those that want solutions and not context, here you go:
- Open the doors of opportunity with micromanagement and no trust.
- Build the table to be inclusive.
- Bring the people of multiple layers of differences together, and not just skin deep.
We have to help each other.
Therefore, it requires all of us.
For those that want context, continue reading here https://ndubbrand.com/marketing-while-black/.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
Kent Lewis from Anvil Media joined the show today. Kent and I talked about almost everything during this podcast. There's a lot going on this day in 2022. From snow, war, climate crisis, inequalities, and managing a business, the conversation only stopped because our 20 minutes were up.
Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. If you enjoyed the show, please rate, review and share!
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
I've been working remotely since 2004, so it was common for me to adjust and be uncomfortable when I made transitions into different meetings, events, and appointments. When the 2020 shutdown occurred, it was different. Everything came to a screeching halt, but I heard the concerns I had for well over a decade. and since it's 2022 and life isn't going to change too much with hybrid, I thought if I could help one person with my methods of self-care, well then, why not!?
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
In this episode, Kent Lewis is back on for part two of NFTs.
Background podcast: Ep 45 - NFT for Marketers with Kent Lewis. Click here to listen. He offers three fundamental steps to begin the monetization of your NFT product.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor: https://ndublove.com/
In this episode of Let's Talk Marketing with NDub, Nathan and Réland Logan discuss the need for leaders to understand how sales and marketing are attached at the hip. Nathan says that they're married. You need both to have success.
Enjoy the show!
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
NDUB Gear: https://ndublove.com/
The COVID-19 pandemic has undeniably changed the landscape of business in ways never predicted. Businesses have needed to change the way they do everything, from operating procedures, staffing, how it's delivered to their customer, and so much more.
In this episode, Kent Lewis from Anvil Media shares his experience.
Kent's article:
https://www.linkedin.com/pulse/five-proven-ways-pandemic-proof-your-business-kent-lewis/.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
NDUB Gear: https://ndublove.com/
For new businesses and startups, please change your mindset. When you start your business, you're already in the hole with buying all the necessities, so make that sale and get back in the back. As a startup, there's no "free money" out there, so your marketing isn't about finding the best place to give you money. Listen and learn how you can earn it.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
NDUB Gear: https://ndublove.com/
With every new year, there's a tradition to create resolution, theme, or word. Typically, this is a personal endeavor. For this episode, we're making this a professional point behind the emphasis of marketing. Enjoy!
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
NDUB Gear: https://ndublove.com/
It’s 2022. Small businesses are being crushed by bigger businesses, governments, changing economies, pandemic, and their own stagnation. Since the pandemic has forced advertisement to be more digital, we need to address the stinky elephant in the room. I think I speak for the majority of us, but I’ll keep it to the businesses I know of- it’s time to fire Facebook, Meta, or whatever they want to call themselves.
Y’all it’s time to tell them to hit the door, tell them to kick rocks. Let’s just keep it real.
Keep reading the blog...
https://ndubbrand.com/its-time-to-fire-facebook-and-meta/
This episode is jam-packed with Metaverse goodies. Nathan has his regular guest Kent Lewis from Anvil Media to discuss the current reality of going virtual.
Marketing the Metaverse: https://thinknw.org/blog/id/69.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor/NDUB Gear: https://ndublove.com/
The marketing funnel doesn’t work if you don’t know your conversion.
- Tactics are temporary
- Create Content for your Avatar
- Launch Your Campaign
Our show is on our YouTube channel, check it out: https://www.youtube.com/channel/UCzGwKjQruzlzYu9QXXR1oMQ.
Podcast Sponsor: https://ndublove.com/.
Follow the show and other marketing tips:
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
As consumers, we're familiar with large companies and big box stores advertising because we're all looking for a deal, special, sale, or clearance. Startups and small businesses are much different. They have a difficult time knowing how to create a budget for ads. Learning how to allocate the right investment for your ad spend is key for the longevity of your business.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
NDUB Gear: https://ndublove.com/
Nathan starts the conversation about the marketing blunders and failures of 2021. He brings Anvil Media's Kent Lewis to discuss the various situations from a marketing perspective. Here are some of the links per the conversations:
- Urban Meyer: https://www.espn.com/blog/jacksonville-jaguars/post/_/id/29784/jacksonville-jaguars-owner-shad-khan-fixed-his-biggest-mistake-he-cant-afford-to-make-another-one
- Better.com: https://www.mysanantonio.com/business/article/Better-com-CEO-takes-indefinite-break-after-16704230.php
- Jon Gruden: https://www.usatoday.com/story/sports/nfl/2021/11/19/jon-grudens-lawsuit-against-nfl-could-force-secrets-into-open/8652420002/?gnt-cfr=1
Don't forget to support small businesses this season! Kent's suggestions were Cully Central, Mgwalexs, Yonder, and 42nd Ave Fish and Chips.
https://pdx.eater.com/maps/where-to-eat-drink-in-cully-restaurants-bars
From old school to new businesses, owning your company name in the digital world is crucial for the success of the leader's vision. In this episode, Nathan breaks and gives six takeaways to help any business owner or leader fine-tune their brand. Take notes and enjoy the show.
Blog: https://ndubbrand.com/branding-101-own-your-name/
NDUB Gear: https://ndublove.com/
Nathan and Kent drop diamonds again using their marketing experience to discuss the infamous Great Resignation as we wrap up 2021. As Kent's article published in the Portland Business Journal, How to manage during The Great Resignation. They spoke about unspoken rules in big business and is now being shouted at the rooftops and sending shockwaves to the whole world.
Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher.
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor:
https://ndublove.com/
Please rate, review and share!
In the branding world, knowing your avatar is non-negotiable. From new business owners to established leaders, everyone should know how their value proposition resonates with their consumer base. Hence, why you should know your avatar (aka, ideal customer).
Our show is on our YouTube channel, check it out: https://www.youtube.com/channel/UCzGwKjQruzlzYu9QXXR1oMQ.
Podcast Sponsor: https://ndublove.com/.
Follow the show and other marketing tips:
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Russell Brunson's Traffic Secrets was a great book for the professional, entrepreneur, and self-improvement categories. There's a lot of great content for any person ready for change and action. Check out his website: https://www.russellbrunson.com/hi.
Nathan's review of his book is surface level. There are no spoilers of key strategies or tactics.
Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher.
Please rate, review and share!
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor:
https://ndublove.com/
Kent Lewis from Anvil Media’s Credo:
https://www.business2community.com/leadership/unhappy-with-your-business-create-a-credo-0498991
Kent’s Jerry McGuire Moment:
https://www.bizjournals.com/portland/blog/2013/05/kent-lewis-jerry-maguire-moment.html
Squid Games Article - https://www.linkedin.com/pulse/squid-game-four-life-death-lessons-aspiring-leaders-kent-lewis/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor:
https://ndublove.com/
Kent Lewis from Anvil Media’s Portland Business Journal:
https://www.bizjournals.com/portland/news/2021/10/21/six-timeless-marketing-tactics-you-can-rely-on-in-2022.html
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor:
https://ndublove.com/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor:
https://ndublove.com/
From Facebook's outage for more than a few hours, in politics, and the issue of privacy and data has kept them at the forefront of controversy, but it didn't hurt their brand.
Back in September 2018, Nathan and Kent Lewis from Anvil Media put out Nike Raises Brand Authencity With Colin Kaepernick. Kent was very vocal about Nike's position, and how it would benefit the shoe giant in the long run. Nike continues to dominate.
Netflix's Dave Chapelle comedy "The Closer" started a controversy of entertainment, but Netflix doesn’t budge. The power of the brand is bigger than people assume.
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Website: https://ndubbrand.com
Podcast Sponsor:
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In the six years of teaching at the college level, I wanted to share my evolving thoughts on my "Introduction to Business" class because we're in a different world, business, and life. Being that those two (business and teaching) are my livelihood, it makes every sense in the world I do focus on it.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Podcast Sponsor:
Let’s Connect Conference: https://bit.ly/letsconnectconference.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Let’s Connect Conference: https://bit.ly/letsconnectconference.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
Let’s Connect Conference: https://bit.ly/letsconnectconference.
US digital advertising industry - statistics & facts statista:
https://www.statista.com/topics/1176/online-advertising/#topicHeader__wrapper
Guest: Lacey J Faught
https://www.thinkspry.com/
Podcast Sponsor:
Let’s Connect Conference: https://bit.ly/3cO8YMU.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
Let’s Connect Conference: https://bit.ly/3cO8YMU.
Host: Nathan A Webster
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
- Change your perception of sales and promotion
- Selling is helping
- Check your energy
- Measure: Have a $$ amount for a goal
Let’s Connect Conference: https://bit.ly/3cO8YMU.
Google Search:
https://www.google.com/search/howsearchworks/crawling-indexing/
Podcast Sponsor:
Let’s Connect Conference: https://bit.ly/3cO8YMU.
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
Let’s Connect Conference: https://bit.ly/3cO8YMU.
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Mural link: https://nftmural.godaddysites.com/.
Event: Saturday, Sept 25 from 10-4.
Address: 310 NE Failing St, Portland, OR 97212
Podcast Sponsor:
Let’s Connect Conference: https://bit.ly/3cO8YMU.
Search Engine Optimization (SEO) is basically a website’s content with thought, intention, and strategy to be found on any search engine.
Search Engine Marketing (SEM) is leveraging that content to produce exposure, awareness, and leads. Ultimately, to sell your products and services.
Let’s Connect Conference: https://bit.ly/3cO8YMU.
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Download and subscribe on Audible, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher.
Please rate, review and share!
On a personal level, we can't reach our greatness unless we're keeping it real with ourselves. On a marketing level, uniqueness is highly valued. We want you to use your unique God-given talents.
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
===============
Download and subscribe on Audible, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher.
Please rate, review and share!
Everyone views and uses social media differently. There's no guidebook, instruction manual, or standard operating procedures on how to use social media. However, as a business owner, that's no excuse for you not to be on social media. Here are the 3 reasons and Nathan goes into why it's important:
- That’s how people stay attuned to the news with friends, influencers, and current events
- It’s a new media that’s never going away
- There are no boundaries
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
Marketing requires courage too. In order to grow, all businesses must promote their value proposition to others outside of family and friends.
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor: https://ndublove.com/
We all need to increase our marketing efforts and spend. Unfortunately, it's not just going to happen. You need a convincing argument. Anvil Media's Kent Lewis gives you some tools, data, and tips. Here's his article: https://www.smartbrief.com/original/2021/04/how-advocate-bigger-content-marketing-budget.
Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor: https://ndublove.com/
Download and subscribe on Audible, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher. Please rate, review and share!
To have a website, or not have a website is a common question. Well, a website isn't just an expense. It's an investment for everyone and not just businesses. Listen in to learn why.
SEMrush Link:
https://www.semrush.com/blog/how-much-is-website-worth/
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
The psychology of company brands is elusive to those who don't pay attention to the small details. We are all drawn to colors. Depending on the color of a logo, it can attract or repel us. Hence, why Nathan goes deeper to explain the importance of brand colors.
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
To have a company is more than just having a business license. The marketing in the post-COVID era has changed. Every company needs to be a brand. A business' brand perceived value is front and center, so smaller and newer business has their work cut out for them.
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Guest: Kent Lewis
Dropping marketing diamonds in regards to ad blockers, privacy, and marketing trends. Since all algorithms change, marketing strategy also needs to change. For decades, publishers have used ads to pay the bills but evolution and customers are demanding another way.
Link: https://www.sempdx.org/blog/ad-blockers-the-impact-and-implications-for-publishers-and-advertisers/
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Knowing the difference of the marketing strategy: pull vs. push. The pull method brings prospective customers in because of the value (aka, diamond trail) leading them to make a purchase. A good example is any reputable brand dominating their industry. The push method is the full display of products/services. The majority of businesses using this method are business to consumers.
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/ndubnassociates/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
- Make your product/visible
- Have comparable models
- Ask the objection why not the high end model
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Special Guest: Kent Lewis
NFT Marketing: How Brands Can Use NFTs to Engage Consumers and Generate Revenue
https://thinknw.org/blog/nfts-anvil-media
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
===============
Download and subscribe on Audible, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher.
Please rate, review and share!
Special Guest: Brian Bogert
https://brianbogert.com/
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Download and subscribe on Audible, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher.
Please rate, review and share!
Reland Logan is joining us again for lead generation value bombs. Moving forward, she'll be a guest to speak on the social media side of marketing and how to build your funnel. In this episode, it's part 3 of how to build leads through retargeting.
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
How to Matter on the Internet: https://nwebsterllc.com/2018/11/17/how-to-matter-on-the-internet/
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Go here for more info: https://nwebsterllc.com/2021/03/15/ryan-reynolds-is-the-goat-of-marketing/.
YouTube Video: https://youtu.be/OpPonDYOTDQ
Special Guest: Kent Lewis
https://www.adweek.com/brand-marketing/ryan-reynolds-marketing-lessons-brandweek-aviation-gin-mint-mobile/
https://www.fastcompany.com/90525283/most-creative-people-2020-ryan-reynolds
https://www.adweek.com/brand-marketing/ryan-reynolds-marketing-lessons-brandweek-aviation-gin-mint-mobile/
https://www.fastcompany.com/90525283/most-creative-people-2020-ryan-reynolds
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Special Guest: Reland Logan (aka, Lead Gen Queen)
IG: @graydigitalmktg
Membership: www.pineappletribe.co/membership
Facebook Group: Pineapple Social Tribe www.pineappletribe.co/fbgroup
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
FB organic reach is difficult, and it’s done so they can make you pay. Hence, they encourage you to ‘boost’ a post that’s doing well. More than likely, there’s no strategy behind it.
- A FB post isn’t good advertising
- Not driving traffic to the right places
- High bounce rates
- Lower conversion
- Doesn’t end up the Ad Manager
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Statista:
https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/#:~:text=How%20many%20users%20does%20Facebook,the%20biggest%20social%20network%20worldwide.
Facebook’s IPO:
https://www.investopedia.com/articles/markets/081415/if-your-would-have-invested-right-after-facebooks-ipo.asp
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Special Guest: Stephen Green
COO: A Kids Book About
Twitter: https://twitter.com/PDXStephenG
LinkedIn: https://www.linkedin.com/in/stephen-green-6968b119/
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
The 10 most unforgettable commercials from this year's Super Bowl
https://www.businessinsider.com/super-bowl-2021-10-most-unforgettable-commercials-2021-2
Fiverr riffs off Trump Four Seasons Landscaping chaos in first Super Bowl spot
https://www.thedrum.com/news/2021/02/08/fiverr-riffs-trump-four-seasons-landscaping-chaos-first-super-bowl-spot
The Weeknd's halftime show was full of bandaged dancers and the memes flooded in
https://mashable.com/article/weeknd-super-bowl-halftime-show-bandage-memes/
2021 Super Bowl commercials: See the best ads, plus the worst and the so-so
https://www.syracuse.com/entertainment/2021/02/2021-super-bowl-commercials-see-the-best-ads-plus-the-worst-and-so-so.html
Super Bowl commercials 2021: Rewatch the best ads that ran during the big NFL game
https://www.npr.org/2021/02/08/964481236/flat-matt-falling-lemons-and-digital-dolly-the-2021-super-bowl-ads
https://www.cbssports.com/nfl/news/super-bowl-commercials-2021-rewatch-the-best-ads-that-ran-during-the-big-nfl-game/
Guest: Kent Lewis, Anvil Media
Website: https://www.anvilmediainc.com/
LinkedIn: https://www.linkedin.com/in/kentlewis/
Twitter: https://twitter.com/kentjlewis
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Special Guest: Reland Logan (aka, Lead Gen Queen)
IG: @graydigitalmktg
Membership: www.pineappletribe.co/membership
Facebook Group: Pineapple Social Tribe www.pineappletribe.co/fbgroup
Quiz: https://www.tryinteract.com/
DotCom Secrets by Russell Brunson
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
https://ndublove.com/
Podcast Sponsor:
https://ndublove.com/
—————————————
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Podcast Sponsor:
https://ndublove.com/
Guest: Kent Lewis, Anvil Media
https://www.sempdx.org/blog/2020-digital-marketing-highlights-a-year-in-review/
—————————————
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Sponsor:
https://ndublove.com/
Follow Bjorn Sorensen:
https://bjornsoren11.medium.com/
https://www.linkedin.com/in/bjorn-shawn-sorensen-8394a339/
The Entrepreneurial Plight of Minority and Women-Owned Businesses:
https://connectedpnw.com/the-entrepreneurial-plight-of-minority-and-women-owned-businesses/
As we wrap up 2020, Kent Lewis and Nathan focus on the marketing and social media platforms. Follow along with these links:
These are the Highest-Ranking Brands Among US Adults in 2020
https://www.marketingcharts.com/charts/top-brands-among-us-adults-year-ending-9-30-20/attachment/yougov-top-brands-by-brand-health-among-us-adults-dec2020
Distribution of TikTok users in the United States as of June 2020, by age group
https://www.statista.com/statistics/1095186/tiktok-us-users-age/
Snapchat statistics 2020
https://www.smartinsights.com/social-media-marketing/social-media-strategy/snapchat-statistics/#:~:text=Snapchat's%20key%20demographics%20are%2013,%2Dyear%2Dolds%20using%20it.
Percentage of U.S. internet users who use WhatsApp as of 3rd quarter 2020, by age group
https://www.statista.com/statistics/814649/whatsapp-users-in-the-united-states-by-age/
Follow along with Nathan:
Key 1: Authenticity
Key 2: Barrier to Entry
Key 3: Vision
Takeaways:
1: Don’t ever chase the money
2: Be smart with your business
3: Selling vs. Branding
Follow along with our conversation using Gravitate's article: https://www.gravitatedesign.com/blog/next-level-marketing-for-the-new-abnormal/.
Here's the article from Nathan after discussing ROI and ROAS: https://nwebsterllc.com/2020/12/13/roi-to-roas-aka-return-on-ad-spend/.
Nathan and Anvil Media's Kent Lewis 'chop it up' this week of marketing goodness, expertise, and current trends. The focus is on the marketing predictions for 2021.
Here's the article discussed to follow along: https://www.sempdx.org/blog/google/2020-digital-marketing-predictions-anvil-sempdx/
https://www.graydigitalmktg.com/
Facebook - https://www.facebook.com/GrayDigitalMktg/
Twitter - https://twitter.com/MktgGray
TikTok - https://www.tiktok.com/@graydigitalmktg?lang=en
Instagram - https://www.instagram.com/graydigitalmktg/
LinkedIn - https://www.linkedin.com/company/gray-digital-mktg
(503) 744-7945
As a coach, I love to inspire people but it doesn’t matter if they don’t care about their future.
https://nwebsterllc.com/
Joe Rogan:
https://www.wsj.com/articles/spotify-strikes-exclusive-podcast-deal-with-joe-rogan-11589913814.
Branding is Storytelling in the Marketing world.
Link: https://www.insider.com/companies-disney-owns
5 Tips on Overcoming Imposter Syndrome:
- Enjoy what you do
- Don’t fake the funk
- Be where you can excel
- Don’t quit on yourself
- Be unapologetically you
You're worthy. You're good enough. You got this.
Today's focus is on CRO (aka, conversion rate optimization) and SEO (aka, search engine optimization) for early-stage entrepreneurs to mature companies.
A special thanks to Gravitate's Colten Tidwell and Steven Howsley for contributing value bombs and diamonds to the show.
Thanks for listening to the podcast. For more information on NW & Associates, LLC, please visit https://nwebsterllc.com/ for articles, services, and Nathan Webster.
Glen Muñoz is an award-winning, New York City-based Advisor, Mentor and serial entrepreneur.
His businesses include:
-
Glen Muñoz Consulting (https://www.glenmunoz.com/) - strategic and operational insights that build lasting value for clients ranging from start-ups to Fortune 100 companies.
-
Concordia Sound (https://www.concordiasound.com/) - a boutique sound-design service where the likes of Ben & Jerry's, IBM and multiple Grammy-Award winning musicians go to sound their best.
-
Pod Pro Audio (https://podproaudio.com/) - a white-glove, ideation-to-production-to-distribution podcast service. Simply, "Professional Podcasting Made Easy".
Previously, Glen was an executive and positive-change agent on Madison Avenue before leading the Web2.0 evolution that powered AOL to over $2.0B in annual advertising revenue.
The article to follow: https://www.forbes.com/sites/forbescoachescouncil/2019/03/29/15-things-successful-entrepreneurs-wish-theyd-known-before-starting-out/#148cf5252dc9
Anvil Media's Kent Lewis joins the podcast to share how the pandemic has created a new consumer.
Follow along: https://www.smartbrief.com/original/2020/08/covid-19-changed-consumer-behavior-and-marketing-strategy
Second link: https://www.fastcompany.com/90547627/how-covid-19-created-a-new-kind-of-consumer-in-just-90-days
The 5 Tips to Social Media as a Business:
- Be Yourself
- Use the platform to your strengths
- Develop a plan/strategy
- Focus on engagement
- Nurture your followers
Is it right for your customer?
Karen Foster and Nathan Webster are at again. As Black Professionals in Vancouver, WA telling the peers to show up no matter where you're at professionally. Leave the door open and be a difference-maker.
Here's the link to follow along: https://www.bizjournals.com/portland/news/2020/08/07/how-to-engage-customers-and-market-your-retail-business-during-a-pandemic.html.
Hit me up on LinkedIn: https://www.linkedin.com/in/nathanawebster/. It's Nathan A Webster.
Kent Lewis, Anvil Media
Portland Business Journal:
https://www.bizjournals.com/portland/news/2020/07/16/how-to-measure-client-health-as-a-service-firm.html
HBR - Marketing is Everything: https://hbr.org/1991/01/marketing-is-everything
How to Promote and Get Results: https://nwebsterllc.com/2020/02/09/how-to-promote-and-get-results/
You're Being Shopped: https://nwebsterllc.com/2016/08/28/are-you-and-your-business-being-shopped/
My first networking experience was scary, but it helped my business. Here are my three networking mistakes people make:
- Being Nervous
- Not being yourself
- Make 1 good connection
Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved 2017)
Courtesy of American Marketing Association (aka, AMA)
After 4.5 years of podcasting on nonprofits and social good, we're moving to focus on marketing and business.
You can download Social Entrepreneur with Nathan A Webster podcast on iTunes, Stitcher, Soundcloud, and Spotify. We appreciate the shares, downloads, and reviews.
Student Loan Debt
https://www.forbes.com/sites/zackfriedman/2020/02/03/student-loan-debt-statistics/#3670a154281f
Digital Marketing 101
https://nwebsterllc.com/
These tips come to you from my rejection, humiliation, and the succession of my businesses.
Social Entrepreneur with Nathan A Webster is biweekly. Monday is 20-minute episodes. Thursdays are 5-minute tips.
You can download Social Entrepreneur with Nathan A Webster podcast on iTunes, Stitcher, Soundcloud, and Spotify. We appreciate the shares, downloads, and reviews.
These tips come to you from my rejection, humiliation, and the succession of my businesses.
Please follow along with Kent's article: https://www.linkedin.com/pulse/how-you-your-brand-can-make-positive-change-honor-george-kent-lewis/.
The topics and articles we covered in the podcasts:
Brands show solidarity with George Floyd protests, but can they contribute to real change?https://www.thedrum.com/news/2020/06/01/brands-show-solidarity-with-george-floyd-protests-can-they-contribute-real-change
How to Make this Moment the Turning Point for Real Change: https://medium.com/@BarackObama/how-to-make-this-moment-the-turning-point-for-real-change-9fa209806067
Why posting a black image with the 'Black Lives Matter' hashtag is doing more harm than good: https://www.cnn.com/2020/06/02/us/blackout-tuesday-black-lives-matter-instagram-trnd/index.html
Black Wall Street: https://nwebsterllc.com/2019/11/30/black-wall-street/
These Brands Are Putting Money Where Their Mouth Is and Giving Back to Fight Racism: https://www.adweek.com/tv-video/these-brands-are-putting-money-where-their-mouth-is-and-giving-back-to-fight-racism/
This isn't the norm for the podcast to have kids in the room, but it was for SEMrush's Fernando Angulo all while being located in Prague. He's the Head of Communications at SEMrush. He has been with SEMrush since the beginning of the company’s marketing efforts and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing, and trained marketing teams of companies such as Expedia, T-mobile, Prestashop, and Bing.
LinkedIn: https://www.linkedin.com/in/fernandoangulo/
Twitter: https://twitter.com/Fernando1Angulo/
Instagram: https://www.instagram.com/fernando1angulo/
Check out SEMrush: https://www.semrush.com/
These tips come to you from my rejection, humiliation, and the succession of my businesses.
Average effort means you don’t care that much about it. It doesn’t mean you’re a bad person, but here is what means:
- It’s not important to you
- It doesn’t excite you
- You’re not going to make it better
- You won’t help others with it
- Lastly, you probably not making the choice to do it
Follow me on my channels:
LinkedIn- https://www.linkedin.com/in/nathanawebster/
Instagram- https://www.instagram.com/nathanwebster543/
Twitter- https://twitter.com/SEwNAWPodcast
Facebook- https://www.facebook.com/NWAssociatesLLC/
These tips come to you from my rejection, humiliation, and the succession of my businesses.
Follow me on my channels:
LinkedIn- https://www.linkedin.com/in/nathanawebster/
Instagram- https://www.instagram.com/nathanwebster543/
Twitter- https://twitter.com/SEwNAWPodcast
Facebook- https://www.facebook.com/NWAssociatesLLC/
You can download Social Entrepreneur with Nathan A Webster podcast on iTunes, Stitcher, Soundcloud, and Spotify. We appreciate the shares, downloads, and reviews.
These tips come to you from my rejection, humiliation, and the succession of my businesses.
Follow along from Kent's LinkedIn article, Leading Through the COVID-19 Crisis: Lesson from Agency Leadership.