podcast | Skillz Middle East: Recent Episodes
Skillz Middle East
In our podcast, you can learn about Digital Transformation, emerging technologies like AI / VR/ AR, Digital Marketing, Lifestyle and Business topics.
The Digital Vault: Securing the Corporate Data Core in an Era of Inevitable Threats [Infographic]
This Infographic reveals whether earn more than Albert Einstein, Marie Curie, or Isaac Newton? being a scientist, even one of the greatest of all time, didn’t necessarily mean making a fortune.
F1 Season 2025 let's get started, The 10 teams and 20 drivers lining up on the grid for the 2025 season to race around the world
Data is the Oil of Today and the Biggest Global Business Driver. A barrel of oil is a measurement for many people where the world economy stands.
Elon Musk's Resume of Failures on a timeline. Elon Musk’s journey to success is filled with failures, setbacks, and bold risks.
Stock Market Changes Through Historical Events have a significant impact on the stock market, often serving as a barometer for shifts in global sentiment and economic conditions.
Happy 20th Birthday YouTube, How big is YouTube, really? It’s not just a platform for watching videos it has evolved into a global hub
The Evolution of James Bond, In our Ultimate Guide, we take you on a journey through the world of 007, from Sean Connery until Daniel Craig
In today’s visual marketing world, entrepreneurs can’t afford to ignore the power of images for their business.
Social Media Marketing (SMM) involves creating and sharing organic content to engage audiences, while Social Media Advertising uses paid ads to promote content and target specific users, both aiming to increase brand awareness and drive conversions over social channels.
Super Bowl 59 presents a unique opportunity for both the Kansas City Chiefs and the Philadelphia Eagles to make history in the NFL.
Sunday’s Super Bowl LIX in New Orleans will be a repeat matchup as the Philadelphia Eagles challenge reigning champions the Kansas City Chiefs.
Space taxis, or as I like to think of them, "space shuttles for everyday dreamers," are an exciting leap into the future of space travel.
5 Fast Facts about Nuclear Energy stands at the intersection of innovation and sustainability, providing a powerful solution to many of the challenges faced by the energy sector today.
Technological change, geoeconomic fragmentation, economic uncertainty, demographic shifts, and the green transition - both individually and together - are key forces set to reshape the global labor market by 2030.
5 Bold Predictions for AI in 2025, from empowering new roles to driving inclusivity, AI is on the verge of reshaping entire industries.
As we enter 2025, infographic design is evolving with bold typography, interactive storytelling, and more. In this blog, we’ll explore the top trends to help you create engaging, data-driven visuals that capture attention and elevate your brand. Whether you're a pro or just starting out, these insights will keep you ahead of the curve.
The Titanic’s construction was a monumental effort that began in 1909 at the Harland & Wolff shipyard in Belfast, Northern Ireland. It was a labor of love and ambition, designed to be the largest and most luxurious ship the world had ever seen—a true marvel of its time.
The design of the International Space Station took place 1984-1993, with construction in the late 80s across the US, Canada, Japan, and Europe
Dubai is the most populous city in the United Arab Emirates and the capital of the Emirate of Dubai, the most populous of the country's seven emirates. Today I want to share with you 10 Amazing things to do in Dubai for the ultimate holiday, Tick off the city's top things to do and places to visit.
With all the hype surrounding the Super Bowl LVIII in Las Vegas 2024, it’s easy to forget that in the end, it is still a sporting event. However, if it weren’t for the spectacular halftime show and the special commercials airing during the broadcast, the Super Bowl probably wouldn’t be the global event it has become over the years.
In today's infographic, we look into 16 Visual Content Marketing Statistics to know in 2024. Reflecting back on 2023 is good to know
In today's infographic, we look into 16 Visual Content Marketing Statistics to know in 2024. Reflecting back on 2023 is good to know
All industries have differnt needs and constrains, today we look at six exciting eLearning trends for 2024 in technology advancements.
All industries have differnt needs and constrains, today we look at six exciting eLearning trends for 2024 in technology advancements.
The metaverse, the concept of social interactions occurring in virtual worlds, Facebook and Co are hunting for the next big thing. But what do people actually think of it?
Avoiding content marketing mistakes can harm your SEO and also the allover reputation of your website or your brand. Sometimes there is confusion on what is counted as content versus the style of a website.
2019 the Bitcoin Protocol laid the foundation for a new era of peer-to-peer financial services. Ethereum was the first smart contracts-powered blockchain and the platform on with the Maker Protocol built. The good news is that Ethereum offers the ability to execute the kind of complex functionality required by modern finance applications which use decentralized finance (DeFi).
Colors trigger certain feelings on sight. There’s a lot behind color psychology - we look at the main colors and the feelings they inspire, as well as the brands that use them. When you choose the color for your website think similar to your brand identity.
We all know that customers are everything for a business. It takes a lot from a business perspective to build a successful customer base and maintain a healthy relationship. The recent years have proved that creating a loyal customer base is an added advantage as they keep coming back for more. These customer retention tips should help you to make your marketing plan successful.
It was maybe the year of the Crypto Spenders with massive movements, the rise and fall of Bitcoin, and many others. New things arrived on the scene like NFTs. Time to look back and look at how we can track the transactions of the major Cryptocurrencies on the market.
NFTs have been the most popular and trending topic in the market 2021, with sales of Non fungible tokens (NFTs) have grown from $41 million in 2018 to $2.5 billion in the first half of 2021.
Today in our blog we want to highlight top Power Business Intelligence Mistakes to avoid in Microsoft BI Projects.
We arrived in 2021 and still a lot of organizations underestimate the efforts to build a website for their organization. It is no longer a job for the kid next door. Marketers and developers should speak the same language and make sure they utilize the technologies to the maximum.
Losing your job at any point in your life can be a distressing experience that no one should have to go through. However, millions of people around the world have recently felt the effects of the Covid-19 pandemic and lost their jobs as a result of this.
Facebook is the most used social media platform and is leading the pack into 2021. As one of the most important social media platforms, it connects communities with brands and products. What is important to know, what are the Facebook trends which will impact our social life in 2021 and marketing? Read today all you need to know in our infographics.
The digital world we live in is focusing on presenting information and content in many formats on various channels over a website. This means for 2021 web design to understand the site visitor more than ever before. The average person takes 0.05 seconds to form an opinion about a website. Since the majority of humans are visually orientated, 94% of those initial impressions are related to design elements.
During the current global pandemic, people are suffering in many ways. This forces them to search for opportunities and options to escape from suffering economic impacts, save money, time or get an early advantage in a pandemic situation. Whenever needs are getting high you can be sure scammers will appear on the scene to make a quick profit. The latest appearance is COVID-19 vaccine scams which hit the mainstream.
If you are not using sales tools in your organization you might find the below statistics useful to understand how they can increase productivity and sales. Read what and how it can help your teams and whatnot. The statistics might put it in a different perspective.
If you’re like many, you've had to adjust to bringing our work life into our homes and do remote work. Although there are perks to working from home, such as skipping the daily painful commute and staying safe from the ongoing COVID-19 pandemic, sitting at your home desk all day can take a toll on your health.
Entrepreneurship is all about taking risks and paving your own path in the workforce. Entrepreneurs often embrace creativity and individuality in their efforts to perfect their craft. Success as one takes hard work and dedication, especially in recent times.
When it comes to lead generation there comes inbound and outbound marketing to our mind. Each of them has it's own value and can drive sales. A proper marketing strategy shall consider both of them. However, depending on the target audience, your budget, the campaign strategy, etc. one approach may be better suited than the other. So, how can you decide which one is the better choice for your product or brand, inbound vs outbound lead generation?
Ask yourself, does your employer, invest in the development of their Staff? Employee training can be for some companies a significant investment of time and money. But why is it something companies shall not miss out?
Today, more and more owners of “brick-and-mortar” businesses ask, “Why should I represent my brand online?” Young companies are already there, but if you used to operate in an old-school way, it’s time to consider moving you're offline to online business and enter the digital world.
Is your organization still printing out documents, put them into an envelope, call Aramex, DHL, or UPS to send them for the other party to sign? Now starts the uncertain time, where is the document, when will it come back, when will it be signed? Read today 5 reasons why digital signature matters.
Landing a job is tough in this competitive post-pandemic climate, and there are so many applicants competing against each other. Read today how you can manage a virtual job interview and how to work with a recruiter virtually the best way.
It's very unhealthy to sit for long hours. Those who sit for several hours every day have a higher risk of heart diseases, diabetes, and early death. Additionally, those who sit all the time can't burn enough calories, and many studies link this condition to obesity and weight gain. This makes many office workers worry since they sit down for several hours daily. Fortunately, standing desks are gaining more popularity.
Artificial Intelligence (AI finds) its way to everybody in one way or the other. In our daily office routine, it could be an addition that can help anyone with super enhancements to routine and boring work. But the differentiator is when people understand to utilize it to a large advantage and boost workplace productivity.
Many founders, co-founders, and business partners know what it’s like to bump heads with one another. New endeavors often bring people together who care strongly about their work. These people can get deeply involved with their work and ideas, which can be great for creating new ventures and solutions.
Let a dream come true, 24x7 customer service, greater capacity to handle customer inquiries, fewer operational expenses, improved customer satisfaction, does this sound like something you want? But with chatbot advantages there comes also challenges which we want to highlight today.
When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home - on our own schedule. For many people working from home was not on the radar from their company. But flextime might be.
How is the development in the United Arab Emirates progressing? Still, most crans worldwide are located in Dubai and one skyscraper grows after each other. Does this fact also reflect in the statistics 2019 and the growth of the UAE population?
Today we listen to what 5000 marketers said about video marketing on social media, how they see promoting their brand and reaching new customers on social media. Read below and see the infographic to learn what is trending in 2020.
There is no limitation in which industry or job we work, it is all the time the same. Day-t-day tasks, datelines, and meetings are keeping our creativity back. Think Week is the secret sauce from Bill Gates to tank ideas and productivity, read today what can we learn from the co-founder of Microsoft.
The renaissance of email or as we say how email responsiveness builds the trust of your clients. Who said that email is dead does maybe not know the facts. Today we are going to look into the powerful email marketing possibilities and how to succeed.
Facebook and Co are for a couple of years a new aspect also in life for our younger generation. They use it on a daily base and maybe even spend to much time on them. To protect children, the major social media platforms have age restrictions to prevent those underages from creating profiles, but this does not always block them of using it.
We are all surrounded by electronic gadgets, wires, and batteries each day. Consequently, more and more electronic waste is piling up, making it a primary environmental and health concern.
From time to time I get into the debate with marketers who don't believe in social media. But I try to repeat myself, "it's not about yourself where you want to be if they are your potential clients you need to show up and pick them up where they are." Social media is a potentially invaluable medium for marketers.
You ever wondered what is TikTok, why is it a big hype in 2019 and has been identified as one of the fastest-growing social media platforms of 2019. TikTok monthly installs surpassed those of Facebook, Instagram, YouTube, and Snapchat this year. The outlook is rosy that its popularity will continue to grow also in the coming year. The magic words are TikTok Video Marketing.
Do you catch yourself falling asleep at work way too often? It’s not uncommon. For many of us, that wave of exhaustion hits us midday after lunch, usually sometime between two and three o’clock. The time at which that wave of sleep hits is irrelevant, though. The fact is, you’re getting tired for a reason, and that’s because your body is craving a nap.
Financing a startup is not a simple process. If this is your first time funding a business, don’t worry. We’ll break down every step of the process and how it impacts your ownership. The first thing to understand about funding is that is not done all at once. There are multiple rounds of funding that occur as the business grows.
We can hear it every day and read it in the news headlines claiming an economic downturn is looming on the horizon. But let's be honest, what have we learn from history? Are we acting-wise?
Where are the good old day's products alone could attract customer attention? Marketers today need content marketing funnel to satisfy potential customers' voraciously appetite for information and social acceptance.
Consider The Psychology, the psychology behind consumer behavior can help you get the biggest return from your listing. There are always the buzz words or trending works which pulls the attention of the majority of consumers.
The Middle East is very diverse and one of the most developed countries is the United Arab Emirates. The number of citizens grown steady over the last years, the development of infrastructure, hotels, and businesses have grown in two digits per year. Time to look into the population 2018 statistics.
Just like your business, technology never stops advancing. Each year, there are new ways that technology can automate processes, lower costs, and enhance customer and employee satisfaction - all with the goal of increasing revenue! And while it can be difficult to change how your business works, leaving old methods behind and embracing new technology can help lead your business to more success and growth. See What Technology Trends are New for 2019!
The Fifa World Cup is set to take place in Qatar in 2022. Since the bid was accepted, Qatar has hit the headlines on numerous occasions - here are the shocking stats surrounding the builds so far.
I know it from myself, the first thing in the morning I do, is to check my emails on my mobile phone while drinking my coffee. Google stated two-thirds of emails are now opened on mobile devices. It is essential to make your email campaigns mobile-friendly.
Spending an estimated 45 hours a week in a boring office space can make work seem a little mundane. Offices with flexible workspace show better productivity, companies, and employees are seeking ways to reach a better life balance.
Having a great design and building excellent user experience for your site visitors is essential to survive in the jungle of the world wide web. However, one of the elements people forget about is technical SEO which needs to be fulfilled. 404 Error is one element which needs to be taken care of.
The Instagram Stories are a copy-paste from Snapchat? Well not anymore, the format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Learn today in our Instagram Stories 101 what you can do to stand out of the crowd.
Whether you’re an entrepreneur in the phase of bringing your business idea to life or your startup has already taken off the ground, raising money is crucial to your next steps. Venture Capital 101 would give you an idea of what it means.
E-commerce is a fast-growing industry. With its revenues already in trillions, it is projected to grow even bigger in the upcoming years. Read today who leads the pack, see some samples where these e-commerce platforms are used and many more statistics.
Some people think about transcription a lot while for others the thought doesn't even cross their minds. Either way, you're okay. While transcription can be described as the process of converting speech to text messages, others find it “counter-intuitive”.
In a year’s time, Dubai will be hosting the first World Expo ever held in the Middle East, North Africa, and South Asian region. Starting October 20, 2020, Dubai will host this world event for 173 days, until April 10, 2021 and will bring together the best innovations, trade practices, environmentally friendly products and clean energy solutions from all over the world.
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? This post will allow you a better understanding of some of the factors that Google looks at when ranking websites in 2019.
At this point, your company is probably investing time, money, and other resources into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program.
Digital media assets can be extremely effective tools in teaching and conveying information. It’s estimated that 65 percent of people are visual learners, which makes graphics, videos, slides, and other visual media important tools when supplying them with information. Read today why a DAM Platform can help you to overcome the challenge working with these files.
There is no denying that the internet revolution has made the world a tiny village so to say. The internet, as we know it, has made a lot of processes simpler especially in the sector of information dispensation. How are can we see that the world wide web is benefiting seniors in their daily life, the answer might give us today's post.
As marketer, we had to realize over the last year the fact that selling products have changed due to the rapid advancement of technology. The consumer dictates us how they would like to read and receive information.
3D printing is the process of creating a physical object from a digital model by combining successive layers to come up with the finished product. 3D printing is utilized in many sectors such as health and military and will concur the marketing departments as a Direct Marketing Tool.
Pinterest is still a valid social media platform when it comes to Pinterest influencer marketing. Learn today which are the top influencers on Pinterest and what are the trending topics which they represent, see if you can find value for your products with them.
Value propositions are a part of marketing that’s often overlooked. Whether you’re looking for a way to communicate your business function to a target audience or you’re in the start-up stages, value propositions are a necessity for all businesses.
Can you remember the times when your favorite annual catalog was published and you just could not wait to receive it in your post office? Or also it was given that we had to visit a store to actually find out what’s new on products and offerings. Our SEO strategy 2019 shall help us to find our users and customers.
Consumers today have endless choices about when, how, and where to shop or buy their products and services. Acknowledging your hard-won customers and knowing their needs is key to satisfy them and keep them coming back to purchase from you.
Personality tests are used by many people in business, recruiting, and any kind of team organization. Learning more about what motivates you, your interests, and even your shortcomings can help you better develop your skills.
Most business owners know the four P’s of marketing: product, price, place, and promotion. After you’ve done the hard part of developing a product(s), brand, and store (online or brick-and-mortar), it’s time to figure out your promotional content.
You would have a much better understanding of the World Wide Web if you knew a bit about the differences between the internet and the World Wide Web. Confusing enough that our way of using words especially when we talk sometimes does not reflect what we mean.
Sir Tim Berners-Lee invented the World Wide Web in 1989. Social Networks had a much earlier day of birth. Social networking was born one day in 1971, when the first email was sent. The two computers were sitting right next to each other. The message said “qwertyuiop’. 2019 Surprising Statistics show who is in favor of the users on their Social Media Network.
Ranking in Google search engine and being optimized in SEO for others is today essential for presenting yourself digitally to your potential clients and customers. Small tricks have a large impact and one of them is moving your website to a secured channel with HTTPS.
Building a website can be difficult, so you may want to look to buy an established website instead. Buying has some perks over building a site: it is already up and running, and has SEO and marketing tactics built in.
Over the last decade or so the world has built up an adjustment in viewpoint from analog to digital. Presently everyone looks for a piece of information online, this makes digital marketing the best methodology for organizations to interface with focused customers. Technology is getting advanced and we are entering the Revolution in Digital Marketing.
Credits for this article go to Jay from Fullestop who wrote the post. Jay is passionate about new technologies and digital marketing. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Digital marketing, basically, can’t be disregarded in light of the fact that what worked for you a year prior will work this year. There are various new digital marketing techniques and methods that are developing in the present front line and organizations need to utilize them to prevail in their endeavors. A very much arranged to advance and showcasing exertion can serve the necessities of any business and increment the interest for the thing or administration that they offer. This infographic from Fullestop a full-service web agency is a look at the instances of digital marketing examples that will lead the business world this year. Chatbots Ever addressed Alexa? Ever called Verizon to endeavor to address a human and go down a rabbit gap of squeezing numbers or rehashing “representative?” Simply opening slack and having the slackbot holler at you is speaking with a chatbot. Chatbots have made considerable progress.
The first chatbot was made by Joseph Weizenbaum in 1966 and it was called Eliza.
Perhaps that is the place Amazon’s “Alexa” got the name from? What we don’t completely observe immediately about chatbots that will rapidly unwind is the manner by which the IoT (internet of things or in other words web of things) transformation is now here and in all actuality, we’ll be conversing with bots for our indoor regulator, sound framework, or microwave. The future sneaks up on us rapidly so it’s imperative to remain on top of things so you (or your companies brand image) won’t pass up an aggressive edge. Voice Search Voice Search is a blend of Natural Language Processing (NLP) and Text-to-Speech (TTS). Basically, it is utilized to perceive and process a client’s voice seek demand. After a customers voice is recognized and parsed, the genuine pursuit inquiry is gone into a tremendous database which plans to meet the question with the most pertinent answer, which is then returned to the client’s gadget. At long last, the gadget changes over the appropriate response once more into voice and conveys it to the client. Artificial Intelligence Sci-fi didn’t work superbly in setting us up for our first genuine experiences with Artificial Intelligence (in short AI). A great many people presumably still imagine AI as an aware robot that can talk, move around, and experience sentiments – something like WALL-E or C-3PO from the Hollywood motion pictures. Despite the fact that that still might be the dream, things being what they are, the present cycle of AI is quite unique. With present-day AI, all the “considering” completes in the cloud, and the calculations aren’t fixing to the character of a physical machine like we would have anticipated from the widescreen. The cutting edge emphasis of AI works quietly out of sight without a face, and it’s beginning to affect all that it contacts. It’s likewise set to change our economy at twist speed. Instagram the New Facebook for Marketers Social media is one of the greatest revolutions of the marketing trends. It is getting to be mainstream step by step. Organizations have begun utilizing Instagram as an marketing platform and began taking an interest in various informal communication sites as clients.
It can be difficult to feel motivated to get to work or to feel rewarded and satisfied when the day is done. It can be difficult to feel motivated to get to work or to feel rewarded and satisfied when the day is done.
Jasmine is an experienced Co-Founder with a demonstrated history of working in the internet industry. Skilled in Sales, Ecommerce, Product Management, Entrepreneurship and Event Management. Strong product management professional graduated from Peter Jones Enterprise Academy. Jasmine Eilfield Guest Writer
The latest infographic from Expocart is taking a closer look at how to make happiness in your career a consistent factor in your everyday life. What Makes A Happy Employee? In a 2017 study of American workers, employees from across the country rated several factors they found to be the most important to their workplace happiness.
Did you know that only 51% of people are satisfied with their jobs? Alongside this, 90% of people said they were stressed in their jobs.
Some of the highest rated contributors include safety in the workplace, both physically and mentally, as well as proven job security. Employees are also looking for the chance to apply their skills and abilities in order to grow and succeed. And just as in all areas of life, workers are always seeking a respectful, mutually beneficial environment. Employees are looking for a trusting relationship among their co-workers and there with their supervisors. How to Get Happier? There are a few scientifically proven ideas that can boost your happiness and overall job satisfaction. To start, get enough sleep this can already help to be happier at work. It’s hard to undervalue the advantages of a full night’s sleep among all aspects of your life. You’ll start each day on a better foot if you feel well-rested. There are some other physical characteristics you can apply to put you in a better mood. Start by smiling: the actual act of smiling signals your brain to release feel-good hormones like dopamine and serotonin, which reduce stress and increase happiness. Then, try your best to sit and stand up straight. Study participants who slouched while talking reported feeling more depressed than when they straightened their posture. Productivity = Success! A happy employee is a productive employee, so let’s take a closer look at a few strategies to improve your productivity. Use the 80/20 rule: as it turns out, only 20% of what you do every day yields 80% of your results; so, try to streamline your schedule to eliminate any unnecessary chores. Set deadlines to keep you on track, and make goals to keep your momentum strong. Use each and every minute effectively, even your commute can be productive if you’re, for example, listening to an industry podcast, or reading a motivational book. It’s been proven that checking emails in the afternoon can help you preserve your peak energy hours in the morning for your most critical tasks. And speaking of emails, make an ‘inbox zero’ strategy. Prioritize and organize your emails using a system that’s unique and effective for you. That way, you have a strategic method to reply and keep track of each message. Stay away from multitasking. Just as too much paperwork can clutter your desk, too many to-do tasks can clutter your mind. Brain scans have proven those who consistently multitask have less gray matter, which leads to depression, anxiety, and poor impulse control — not the happy working environment we’re looking for. Push Yourself Learning new skills in your career, or even taking up a new hobby with co-workers can improve overall happiness at work. And no matter how intimidating it might seem at first, approach your supervisors and ask for feedback. Nearly three-quarters of American millennial’s in the workplace found satisfaction in
The human race is on the cliff of a fourth industrial revolution that’s set to vary the way we have a tendency to live, work and communicate with one another. The Digital Transformation Challenge impacts all organizations in various points, how can we overcome the lack of knowledge?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
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Deloitte Insights: 2019 Global Human Capital Trends.LinkedIn Learning: All You Need to Know About Digital Transformation and More.
The World Economic Forum predicts that as this revolution unfolds, the barriers between jobs performed by humans, machines, and algorithms will shift dramatically. These changes will “entail difficult transitions for millions of workers and the need for proactive investment in developing a new surge of agile learners and skilled talent globally.” To be poised for success, organizations must ensure their human capital is equipped to meet these new challenges through a comprehensive and flexible digital transformation (DX) initiative. The window for strategic digital transformation is quickly closing. Enterprises must be proactively preparing their workforces to implement and master new skills. Three critical technological advancements expected to drive business growth in the next five years: Number 1 AI & machine learning – Number 2 Big Data Analytics – Number 3 Cloud Technologies Digital Transformation has already impacted how organizations are structured and affected the skills required to produce meaningful and innovative work—and it will continue to do so in the near and distant futures. Organizations must continue to prepare for these on-going seismic shifts with DX strategies to support the development of key skills and competencies necessary to succeed.
By 2022 over half (54%) of the workforce will have required considerable re-skilling or up-skilling.
According to a Bersin by Deloitte study:
90% of organizations surveyed believe their core business is threatened by new digital competitors. 70% believe they do not have the right leadership, skills, or operating models to adapt.
Skillsoft has put an infographic together and run a survey with their customer base to find out how they are addressing the digital transformation challenge. With some point questions, they could identify the truth. Does your organization have a formal digital transformation strategy in place? Only 50% have a strategy in place to address DX, 24% responded with NO and 26% responded with DON’T KNOW. So what can organizations do? In this age of human capital management, now is the time for learning and development to take a proactive role in helping to bridge the skills gap in DX. Successfully enabling the organization’s shift to digital is one of the greatest challenges facing learning leaders today.
Trying to sell your website can be a daunting task. Today, we detail what website purchasers are actually looking for – not the surface – level tips and traits that other blogs claim will work.
Karen Evans is an expert marketer who built and managed 20+ successful blogs, some with 500k+ monthly visitors, in various niches. Tired of seeing beginners take a scatter gun approach towards their blogs and eventually crashing and burning, she set up Start Blogging Online as a guiding beacon for them. Karen Evans Guest Writer
This is a must read for anyone serious about selling their website. Overview Similar to flipping real estate properties, website buyers will not purchase your website unless they believe there is money to be made. As such, buyers are looking for website properties that have all the right components but have yet to reach their full potential. Be prepared to open up your Google Analytics account for inspection. Like purchasing real estate, any knowledgeable buyer will conduct due diligence to ensure that a profit can be made through the acquisition of your site. Here is what they’ll be looking for: Location, Location, Location For web addresses, “.com” still reigns supreme. Like a house in a prime location, buyers look for websites that have been built on the most valuable real estate. Other TLDs can have high value if they are supported by the factors discussed below, but on average “.com,” “.net,” and “.org” will drive a higher price. The other important component of your website address is your domain name. Is the domain name memorable? Is it short? Is it brandable? Here is a list of 7 factors that make up a valuable domain name. Due to its highly visible nature, a domain name can be a ‘make or break’ item on your future buyer’s checklist. A desirable name can attract suitors, while a non-desirable one can send them running.
Image Credit: Pixabay
Monthly Recurring Revenue (MRR) Buyers want to know how much money your site generates and if this number is predictable over months. Can you show multiple months of income and predictability? Buyers will also what to know how your revenue is generated. Is it through direct sales, affiliate links, or advertising? Buyers are much more likely to make a purchase when they know they will see an immediate return. However, don’t sell yourself short. Even if your MRR numbers are low, your site may still have tremendous value based upon other factors. Don’t let a buyer undervalue your site based on MRR alone. Domain Authority (DA) Your Domain Authority score will let buyers know how reputable your domain is in Google’s eyes. This is extremely valuable because your DA score shows how easy it will be to get new content to rank on Google searches. In short, a higher DA score means it will be less work for your future purchaser to drive new organic traffic. To check your DA score, go to this free authority checker. A high DA score can help compensate for low MRR numbers, as future content can rank faster and make it easier to drive new revenue. Organic Traffic Buyers looking to flip your site will want to see a high number of organic traffic. They will likely ask for access to your Google Analytics account to see these numbers. Like DA scores, high organic traffic is important to buyers because it shows them that your site needs less help to bring people to it. They will also be looking at which specific pages are generating the most of your high traffic. Can the pages generating traffic be further monetized? As stated before, buyers are looking for sites that have not yet maximized their potential. If there are new monetization verticals available within your site, you may be able to drive a premium. Backlinks Buyers want to purchase sit
According to office workers, the number 1 time waster at work is to many meetings. Employees feel that over 50% of these meetings are a time waster, if you are only about to play bullshit bingo during the meeting, it is a waste of time.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
So where does time gets lost at work, and how to avoid it? Let’s recap. You have 24 hours a day, 1440 minutes and 86400 seconds. Most of your life you will spend working either in the office or for earning money. Use your time wisely!
89% of people have admitted that they waste time at work every day. Most people actually use 60% or less of available work time. This means we’re productive only 3 days out of 5 every week.
Let us have some more look into some numbers. The top 5 of time wasting activities at work are; 43.5% handling Email, 42.3% going for meetings, 21.8% browsing online without agenda, 17.4% commuting and 10% procrastination. If we look alone on Emails, 34 business emails are received on average, handling them and answering them pulls our attention and it takes 16 minutes until we can refocus after handling emails. This is a potential 4864 minutes wasted.
An average person has 70,000 thoughts per day, that’s 49 per minute.
Leaders are wasting 6 weeks per year searching for lost documents. No wonder 15% of all paper handled in business is lost. Over 50% of leaders spend more time working with the team rather than personal projects. Most employees attend 62 meetings each month. They feel that more than half of that time is wasted. 31 hours spend on unproductive meetings every month. In the infographic prepared by Scoro below, Scoro is an end-to-end business management software solution for professional and creative services, you can find a list of DOs and DONTs for a productive workday.
I have obtained in my life the pleasure to learn from my boss how to gain the capability to benefit from my emotions instead of allowing them to block my thoughts. At this time he organized and assessment through an institute which prepared managers in their businesslike carrier to walk through the development of their emotional intelligence.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
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5 Things You Need to Master Emotional Intelligence in Marketing, Click Here.6 Emotionally Intelligent Components of Digital Marketing, Click Here.Is Emotional Intelligence Missing From Your Marketing? Click Here.
What is Emotional Intelligence (EI)? It can maybe break down into four areas which we should consider, Managing Emotions, Understanding Emotions, Reasoning with Emotions, and Perceiving Emotion. The ability to manage emotions effectively is a very important part of EI. Regulating emotions, responding appropriately and responding to the emotions of others are key elements of EI. The emotions that we perceive can carry a wide variety of meanings. It is up to the observer of the emotion to interpret the cause of it and figure out what it may mean. Emotions can be used to promote thinking and cognitive activity. They help prioritize what we pay attention and react to; in other words: something we respond to emotionally, is something that grabs our attention. The first step in understanding emotions is to accurately perceive them. This may involve understanding nonverbal. signals such as body language and facial expressions.
Marketers who use emotional intelligence to develop highly successful campaigns share these three elements:
They are honest about their motives for marketing They deeply empathize with their audience They bridge the gap between what they want and what their audience wants
A Brief History 1920s: Renowned psychologist Edward Thorndike describes the concept of “social intelligence” as “the ability to understand and manage men and women, boys and girls, to act wisely in human relations.” 1940s: David Wechsler suggests that factors other than intellectual ability are involved in intelligent behavior. 1950s: Humanistic psychologists such as Abraham Maslow describe how people can build emotional strength. 1980s: In 1983 Howard Gardner publishes Frames of Mind The Theory of Multiple Intelligences which introduces the concept of multiple intelligences. According to Gardner. humans have several different ways of processing information and these ways are relatively independent of one another. In 1985 Wayne Payne introduces the term “emotional intelligence” for the first time in his doctoral dissertation entitled “A Study of Emotion: Developing Emotional Intelligence”. In 1990 Psychologists Peter Salovey and John Mayer publish their landmark article, “Emotional Intelligence,” in the journal Imagination, Cognition, and Personality. They propose a model that identifies four different factors of EI. In 1995 Psychologist and New York Times science writer Daniel Goleman makes emotional intelligence mainstream with the publication of his book Emotional Intelligence: Why It Can Matter More than 10. But his book was predominantly based on the 1990 work by Salovey and Mayer on the areas of social and EI. To learn more about the topic read the complete infographic below. It compares EQ – Emotional Quotient versus IQ – Intelligence Quotient, while one is all about understanding emotion, the other one is unde
Modern consumers are sharing more personal information than ever before, and expect closer, more relevant connections with brands in return. This infographic highlights key qualities that define today’s connected consumer to help you better understand and foster valuable relationships with your customers.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
The infographic today is provided by Gigya who offers a Connected Consumer Management Suite and enables the world’s largest brands. The graphic illustrates the fact of the hyper-connected consumer of today and how we can compare each of their possible endpoints for senses to a consumer marketing endpoint. Eyes: Personalization 40% of consumers buy more from retailers who personalize the shopping experience across channels. 73% of consumers surveyed said they prefer to do business with retailers who use personal information to make their shopping experience more relevant. Ears: Listening 90% of consumers say their purchase decisions are influenced by online reviews. 74% rely on social networks to guide purchase decisions. Moth: Sharing 70% of Millennials say it is their responsibility to share feedback with companies after a good or bad brand experience. 42% of consumers believe brands should respond to their questions or concerns within an hour on any given day, including weekends. Brain: Trust 77% of online shoppers would trust businesses more if they explained how they use their personal information Over half of US consumers worry about their information being compromised every time they login to a business website, and 29% have abandoned logging in or buying on a website due to these concerns. Heart: Relationships 79% of consumers state that their relationships with brands are more personal than ever before. 68% of consumers agree that shopping today is less about brands or products themselves and more about what they are feeling and needing. Legs: Omni-Channel 45% of consumers prefer a cross-channel combination of online, mobile, and in-store shopping. Over 20% of consumers ages 18-49 visit websites from 4 different devices each week. Hands: Engagement 8 in 10 Millennials want brands to entertain them by allowing them to co-create products, responding to their questions and comments via social networks, and providing online content like videos and games.
Gamification increases consumer commenting by 13%, sharing by 22%, and consumer activity feeds engagement by 68%.
Feet: Location Over 50% of adults under 34 are willing to share their location for more relevant content. 74% of US smartphone users use location-based services. Read to complete infographic below and learn more about the “Anatomy of a connected customer.”
Social media is an integral tool in any digital marketer’s arsenal. However, not everyone uses these social channels in the same way. Have you ever stopped to think about the nuances in your audience’s social media behavior? It’s time to look into Social Media Usage based on the generation wave, who is spending time where?
As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between. Paula Arce Guest Writter
Most audiences are on their mobile phones, scavenging for interesting content on their feeds or simply connecting with their friends and family. But the question keeps open, the social media usage trends between generation is different or the same? Of the 3.196 billion social media users worldwide, there are four generations with completely different habits towards using Facebook, Twitter, Instagram, and other popular platforms. To create the best and most effective social media strategy that utilizes these channels, you need to research where your market is and what they are doing when they’re online. The Generations at a Glance You’ll be surprised to find out that it’s not only the millennials and Gen Zers who often use social media. Social media stats don’t lie: 93% of baby boomers reportedly open their Facebook accounts daily. This is an important tidbit to note if you’re targeting an older audience. The same goes for brands who target a broader market—don’t forget to include your more mature users as well. Gen Xers are actually on social media more than millennials. People in this age range are all in the working class, which means most have access to browsing and posting late at night. They value brands whose values they align with, thus making this generation quite vocal about negative experiences with a business. Keep this in mind when targeting them, and always present authenticity and real value. Millennials are truly creatures of social media: they are twice more likely to contact businesses via their social media customer support more than other generations. They’re online one-third of the day and communicate mainly through messaging apps. It could be tricky to target your posts to niches or specific groups, so it would be a good idea to strategically time your posts if you want them to notice you. On the other end of the spectrum, half of the Gen Z crowd prefer Instagram over Facebook. Social media is a huge part of their lives that it can even influence how they feel at times. Being surrounded with so much tech, animations, and media growing up, these folks have short attention spans. This is another critical insight you should be looking at as a digital marketer: How can you grab their attention and get them to stay with you long enough to convert? Understanding Each Generation’s Habits Whether or not your social media team is in-house or outsourced, a good understanding of each generation’s habits will give your strategies an extra boost that will surely set you apart from the rest. At a time where there are so many pieces of content and information within reach, it’s essential to connect with your audience and build relationships with them to strengthen your brand’s presence. In the infographic below, you will be learning more about each generation’s social media behavior and how you can craft compelling social media messages. You may also consider reading the original post for an in-depth explanation of each section.
Writing and advertising may seem like they are just about creating persuasive content. However, there is more that goes into great write-ups and adverts. You need specialized skills especially if you intend to major in advertising. So, how do you use your smartphone to improve your writing and advertising skills?
Sebastian Miller is an educator who is willing to join the blogging sphere. He loves the idea of using technology to boost learning. Sebastian also helps students who have difficulties with writing assignments. Sebastian Miller Guest Writer
Just like a student uses a smartphone to access professional writing services, you can use your smartphone to improve your writing and advertising skills. Using a smartphone, you can download or access resources that enable you to sharpen your skills. These include apps and websites that are designed to help you learn writing and advertising skills. Writing and advertising may seem like they are just about creating persuasive content. However, there is more that goes into great write-ups and adverts. You need specialized skills especially if you intend to major in advertising. So, how do you use your smartphone to improve your writing and advertising skills? Here are tips to guide you. Learn Anywhere, Anytime A smartphone enables you to access useful learning resources anytime and anywhere. It allows you the freedom to access learning materials and connect with other learners. The internet is basically a platform just like a classroom where you can learn important writing and advertising skills. You can also use your smartphone to connect and discuss with other learners via online platforms.
Image Credit: Pixabay
Sharpen Your Communication Skills Writing and advertising are both forms of communication. As such, you need communication skills to excel in writing and advertising. Your smartphone is a great communication device. Use it to communicate emotions, feelings, and thoughts. You can also use it to convince consumers via different media. For instance, use your smartphone to access social media and connect with prospects, consumers, and clients. Also, use your smartphone to present your ideas and thoughts to peers and potential clients. This will enable you to sharpen your skills in pitching ideas or explaining concepts to other people which is important in advertising and writing. Be Creative There are many apps that you can download and install in your smartphone which are meant to help you become more creative. You can also use your smartphone to access websites that enable you to access sites where you can execute your ideas. This is very important in advertising. Essentially, advertising is about testing ideas and implementing what works for specific products, concepts or ideas. Therefore, use your smartphone to generate ideas and tweak them to suit your ideas, products, or services. This will make you a great advertiser eventually. Learn about Media Trends Success in advertising is largely dependent on your ability to seize trends and exploit them. A smartphone enables you to monitor the latest trends via the social media and other platforms. Therefore, use your smartphone to get news and learn about industry trends. Also, use your device to learn about news stories and ad campaigns which are more engaging.
Image Credit: Pixabay
Read Samples Using a smartphone, you can learn by reading sample essays online. This will enable you to learn how to tackle different writing assignments. You can also use your device to study ad campaigns by other, experienced advertisers.
Basically, you can learn useful advertising skills and how to complete writing assignment
Marketers are having one single goal, increase the conversation rate. If you are in online business, your success is depending on effective copywriting.
Josh Carlyle is a business developer and writing expert Write my essay today, who is experienced in content management and copywriting. Working at Writing Guru, Josh is aware of the latest trends in the digital marketing industry as well as online business. He is always willing to share his knowledge and ideas with entrepreneurs and write for the blogs from the insights of a professional businessperson. Josh Carlyle Guest Writer
But achieving conversion growth is not such a trivial task, even a great copywriter from custom essay writing service accompanied by an extensive knowledge may lose this battle when it comes to boosting conversion rates. Experience comprises to be the core of your success in copywriting. However, this does not mean that applying some tools in your work will fail. Below are five helpful tips for copywriters to support you improve website conversion. Repetition and repetition The more often we read about something, the more willingly we believe in it, regardless of whether it is legitimate or not. What does this convey? This means that the more you repeat, the more likely readers will recall the read information. Of course, this does not mean you can merely copy previously written text. Repetitions should be so unexplicit, they might be rephrased in other words without losing the meaning. The primary task is to identify those phrases which impact your message for your readers, and which shall stay in their memory, therefore retell them as often as possible.
Image Credit: Pixabay
Borrowing No, this is not a call for the theft of competitor texts. This is a different kind of borrowing. It’s all about your market language. To make your readers feel at home, adopt a language that is already spinning in their heads. Adopting this technique ensures your conversation rates will be on the rise. Your audience will have the feeling that someone reads their mind and understands their thoughts. You will learn the language of your target audience only if you study it. Most likely, I assume, your target market is known by you. Research your target market and audience very well. Check out Facebook groups where your potential customers are, pay attention to the relevant forums, follow the comments on the blogs they read, identify the books they like. Focus particular attention to the words and phrases they use and include them to your text. Justification Robert Cialdini authored an excellent book on the topic of persuasion. The Psychology of Influence. It describes the study of 1978. His work considered the use of the phrase “the fact is that” to justify one’s own actions. In the course of the experiment, participants who were standing in a line were asked the identical question in three ways: – Excuse me, please. I have five pages. Can I use the copier? The fact is that I am in a hurry. – Excuse me, please. I have five pages. Can I use the copier? – Excuse me, please. I have five pages. Can I use the copier? The fact is that I need to make copies. What do you believe, which question result in the most terrible reaction? The third one? No, it was not! The answer is the second. Why? Because there was no phrase “the fact is that.“ The researchers believe this is justified by the fact that a human is programmed in a certain way to rely on experience when making decisions. What is the conclusion? When you state something about your product or yourself or when you invite users to initiate any action, employ phrases similar to “the thing is/the fact is that”. Let the reader say “no” Readers do not
It is always the question in a lot of organizations. Where does the creative team report to, where does their budget come from, how do costs get replicated to actual client job cards? In the 2018 survey of over 400 in-house creative teams in agencies, the questions get highlighted and answered.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
The 2018 In-House Creative Industry Report by Cella The BOSS Group looks into the creative departments and compiled a summary of the report which we illustrated in the infographic below. Let’s have a quick look at the most important findings in the survey. Department Organization 83% of responding creative leaders indicated their department reported through a strategic, value-adding department such as marketing, communications, advertising, brand or some combination of those divisions. When the creative team is positioned within one of these divisions, the organization is more likely to be considered strategic and value-adding. In contrast, when a creative team reports through a shared-services division, the department is often viewed as a commodity, which makes it more difficult to succeed in becoming a strategic partner. It is possible to overcome the disadvantage of not being aligned with the marketing (or alike) department; it just requires the creative team to create a brand for itself outside of its “home”.Leaders of in-house groups regularly face ongoing competing priorities, leaving them without adequate time to develop their leadership teams. It is important that leaders prioritize professional development for themselves and their direct reports to ensure the ongoing growth and success of the team members and group. Q: Into which division does your creative team/in-house agency report?
1 Hybrid of two or more: advertising, brand, marketing, communications and/or sales 2 Other includes advertising, brand and public affairs 3 Other includes but is not limited to: R&D, procurement, legal, finance, misc. executives
Department Funding Regardless of an in-house agency’s financial model, proving the group’s value is a constant expectation. Tangible results stem from managing your group’s budget and demonstrating cost savings against external agencies, in addition to providing on-time, high-quality creative. Instituting a chargeback funding model is a natural evolution for an internal creative organization and an important step in eliminating a number of challenges common to “free” creative services. Typically, this shift is due to several factors, including department size, project volume/workload, resourcing and competition with outside agencies. This evolution requires many organizational changes that include standardization of processes and procedures, internal marketing activities, realignment of resources and improved project management. Moving to a chargeback model signals the team will operate more like a creative agency in both business operations and creative direction. Being a cost center (non-chargeback department) can be a great thing, the creative leader can focus on the value of the creative that his or her team is creating and won’t be burdened by financial pressures. However, the most significant challenges for non-chargeback departments still remains affecting client behaviors. Q: Have you ever been asked to provide a cost comparison between your in-house team and comparable external agencies?
The smaller a creative team/in-house agency, the more likely they are to not charge back. Case in point: only 27
How do you start your day? We all have to start our day at some point (albeit some much earlier than others), however, everyone seems to start theirs differently, even the world’s most successful people.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
You’re not a morning person and Struggle to get going, why not take a leaf out of one If these successful individual’s books and give their routine a try? If it worked for them, there’s no reason why it can’t work for you! Steve Jobs Every morning he would look into the mirror and ask himself “If today would be my last day of life, would I be happy with what I’m about to do today?”, if he responded with ‘no’ to many days in a row, he knew something needed to change. Mark Zuckerberg Mark is well known for dressing the same way every day as he once claimed that he gives him “one less decision to make.” Unsurprisingly, Mark has been known to start his day on very little sleep, often staying up “chatting with programmers” until 6 am. Winston Churchill Winston would famously wake up 7:30 am yet remain in bed until around 11 am, eating breakfast, reading the newspaper and dictating to his secretary during this time. He certainly wasn’t a good get up and go kind of guy. Bill Gates Bill is well known for good health and it’s no secret that he starts off each day with an hour on the treadmill, watching courses from the teaching company whilst doing so. It’s clear that Bill has an appetite for constant learning as well as staying in shape; a great start to the day.
Most notable moments: Playing a key role in the rollout of PC’s across the globe with Microsoft Windows operating system and building the business to be one of the world’s leading software companies.
Barack Obama Barack is known to keep strictly to his workout routine of weights and cardio each morning around 6:45 am before eating breakfast with his family and helping to pack his daughters off to school. It’s clear that he’s a strong believer in a great work and family life balance, yet starting the day with a workout – something we all try to do but many find it a little difficult. David Cameron David has publicly revealed that he and his family have a ‘no morning TV’ rule as he strongly believes that his children should be ‘doing something’. We know that when out on the road, David will spend time reading newspapers and catching up on the daily news when at home at #10, it’s no secret that he’s a family man in the morning. Howard Shultz Howard famously discussed his morning routine and love of early-rising with Bloomberg Business week stating, “I get up at 4:30 every morning to walk my three dogs and work out. Around 5:45 am I make coffee for myself and my wife, using an 8-cup Bodum French press.: We hope that coffee’s a Starbucks Howard! Jeff Bezos Jeff has openly spoken about his dislike for early morning meetings, preferring to indulge in a healthy breakfast with his wife and family. By avoiding early-starts there’s no reliance upon an alarm clock, it’s easier to enjoy a morning with family and avoid bad-for-you convenience breakfasts. Morning routines come in many different forms, however, the key to a successful first few hours comes from just that, A Routine, states SleepyPeople.com who made the nice infographic from below.
Technology is sometimes a blessing but most of the time a challenge. Organizations and marketers are suffering to most of the time to play catch-up instead of benefiting from technology. 10 Modern Technologies which are Disrupting Digital Marketing and still try to find their way to benefit everybody.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Most of the people are scared of the question, what is this or what does it mean? We face it every day in our life that we get confronted with technology or terms which we don’t know what they stand for. Sometimes terms are misleading, sometimes it is only the fact that evolution in digital marketing is progressing in light speed. Let’s have a look into 10 modern tech terms challenging us every day and which technology we should keep an eye on for better understanding. The infographic talking about 10 technologies Disrupting Digital Marketing below was put together by Spiralytics who offers data-driven marketing. 1. Big data Big data is the biggest game-changing opportunity and paradigm shift for marketing since the invention of the phone or the Internet going mainstream. Big data refers to the ever-increasing volume, velocity, variety, variability, and complexity of information.
Big Data improves data collection for accurate and personalized campaign targeting Get insights about your campaign performance Future applications include the creation of attribution models to identify the contribution of each channel on the total conversation, programmatic advertising, and optimization of video marketing
- Artificial Intelligence “Artificial intelligence marketing (AIM) is a form of marketing leveraging artificial intelligence concept and model such as machine learning and Bayesian Network to achieve marketing goals. The main difference resides in the reasoning part which suggests it is performed by computer and algorithm instead of human.” – Wikipedia
Finds useful patterns to gain insights into marketing numbers for better ad targeting and consumer behavior projection Also used by search engines to interpret queries for relevant results Al scripts for apps may enhance online customer chat platforms to learn more customer information, help solve problems, and find solutions on demand. Al-powered technologies can improve customer-centric strategies through better trend analysis, enhanced customer profiling, and even more sophisticated personalization strategies.
- Machine Learning Machine Learning gives computers the ability to learn from data and create accurate predictions, without explicit programming. When it comes to the marketing world, the promise of machine learning is in quickly finding hidden patterns in massive amounts of consumer data, Big Data and Machine Learning go hand in hand.
Used In audience segmentation and integrated Into analytics to detect anomalies and do real-time analysis of large datasets Machines can make automated content creation possible. Banner ads, email campaigns, or social media posts can be generated and applied to different formats for different channels. As performance is being collected, headlines may automatically be changed to match the content that is performing well.
- Bots “When it comes to marketing, automation is a powerful tool that allows you to get more done in less time. Recently, marketing bots have become a popular form of automation. A bot is basically software that you can program to carry out a certain set of actions all on its own.” – says Neil Patel about Bots
Not only an effective way to communicate but is also a 24x7 two-way channel between consumer and bra
Super Bowl is the largest sports event happening in the U.S. watched by over 150 million people. Super Bowl LIII was not an exception and polarized the majority of its fans directly live in front of their TV.
I am a big fan of Super Bowl and like a lot of Americans, I love Chicken Wings and the commercials running during the event. Even living outside of the US in a different timezone I make it up at 6 am just to watch them live. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Since Super Bowl is attracting a large group of people it is important for media buyers to understand who they can reach there. So the biggest question is who is watching Super Bowl? The infographic provided by Digiland Data brings all the important insides for the decision makers and media buyers who plan to advertise during the game of the year. 188.5 million people are watching the Super Bowl LIII, 47% are female while 53% are male. The number is declining compared to last year by 7%, but the fact is 68% of people watch with TVs in their home watched Super Bowl LIII live, according to the International Broadcasting Convention. In the Bleacher Report, it was unveiled why people watch Super Bowl: 24% of viewers said that the commercials are the MOST IMPORTANT PART of the Super Bowl. 1 in 10 viewers this year claim that the ads will influence their purchasing decisions. Ads are seen as entertainment rather than product pitches. Over the last 10 years, we could see how 30 second commercial time was climbing from $2,7 to over $ 5 million. Kantar Media tallied $534M in Super Bowl ad revenue. More than one-fifth (22%) of the advertisers last year spent more than 10% of their annual media budget just on the Super Bowl, representing the highest share of advertisers doing so in the past 5 years. 2018 we could see Ad revenues from pre- and post-game ads were $115M. During Super Bowl the wires are hot in all means, digital channels are melting and bursting on conversation, communication and information sharing. 2018 stats on social media showed 170.7 million interactions on Facebook, Twitter and Instagram related to the game alone. The peak of interactions was seen close to the end of the game. The lesson learned is the fact: Social Media Marketers must stay ‘On Duty’ throughout the game. The Super Bowl enables retailers to capitalize on marketing opportunities in ways a regular holiday wouldn’t allow.
The top 5 ads last year accounted for the majority (56%) of all video ad shares online, and the other 129 ad creatives accounted for the remaining 44%.
Super Bowl ads were viewed 16% more times on YouTube in 2018 than in 2017. Viewership of these ads on living room devices (such as Roku, Chromecast, etc.) grew by 52%. 1 in every 8 Super Bowl ad viewed on Youtube, was seen through an OTT device.
Top 10 Best Super Bowl 53 Commercials (2019 Funniest Ads Superbowl LIII)
For retailers, Super Bowl is a great opportunity to earn on an unofficial American national holiday day. Fans aged 25-34 spend the most – on average: $118.43 while the average American will shell out for the game and spend $81.17. Retailers have to prepare for the Super Bowl differently than a typical holiday or special occasion. While 30% of consumers started shopping at least one week before the game, 69% will complete their purchases just a day or two before, or even the day of, the Super Bowl, according to research from Valassis. Home stores have their chance to increase their sales during the period of Super Bowl, 8% of people plan to purchase a new television or decorations for the in-home viewing party. 45 million people hosted a Super Bowl LIII party this year. The spend on food and beverage are maybe surprising since the al
Influencer marketing can give you greater access to your audience, spread your brand message and raise brand awareness. According to a study, “94% of those who used influencer marketing believed it to be effective, and another 48% in the United States planned to increase their budget for this tactic.” Time to increase our majurity and look into the 5 big mistakes we can avoid in influencer marketing.
Junaid Ali Qureshi is an e-commerce entrepreneur with a passion for tech and marketing. Some of his current ventures include Progos Tech, Elabelz.com, Titan Tech, and Smart Marketing. Junaid Ali Qureshi Guest Writer
Influencer Marketing is an effective strategy for businesses and marketers who want to build a strong brand. A study by Ogilvy and Google found that 74% of purchases are made through word-of-mouth recommendations. They found that influencer marketing is an effective way to drive purchases. Influencer marketing is a big marketing trend and many brands are improving their influencer marketing efforts. 5 BIG MISTAKES TO AVOID IN INFLUENCER MARKETING. 1. Not having clear goals: You should know why influencer marketing is important for your brand and the value influence marketing can bring to your brand. You should define your goals and use the right strategy. When it comes to influencer marketing you have to make sure your goals are smart, measurable, achievable, realistic and time-bound. Magento e-commerce agency can use influencer marketing to increase your brand awareness, social media presence and attract new audiences.
Not setting goals is a bad idea in influencer marketing. It is important that you have a basic key performance index (KPI) that will help you measure your progress and get more insight into your campaign.
Questions you need to ask before engaging in influencer marketing include the number of people you want to reach, the methods you will use to reach your target audience, how long the campaign will last and your key performance indicators.
- Not understanding your audience: You will not be able to create an effective influencer marketing strategy if you do not understand your audience. You have to know who your customers are and what they want to achieve when they interact with your brand. If you want to create a marketing persona you will have to understand the purchasing habits of your customers, know their demographic information, psychological information and others. You will be able to identify the appropriate influencer if you understand your target audience. Understanding your audience will improve your marketing goals and your business. Magento e-commerce agency can help you gather reliable and valuable customer insights from your customers.
- Choosing big names instead of niche influencers: Choose the right influencer that fits your brand, believes in your product and shares your value. According to Launchmetrics, “75% of brands think finding the right influencer is the hardest part of an influencer marketing campaign. Partnering with the wrong influencer is a waste of money. Many people go after the big names when they want to choose an influencer. They feel big names equal big influence but this may be wrong. Niche influencers have increased in popularity because many people have been negatively affected by some false advertisement by big names. Choose a niche influencer if you want an influencer that can genuinely connect with your target audience. Not all influencers are right for your brand. You have to do your research and find the right influencer in your niche. You should research influencers, know their content and know their audiences.
- Opting for reach instead of authenticity: Going for reach over authenticity may not deliver the results you want in influencer marketing. An i
Email in 2019, still the best converting digital marketing channel which you should not miss in your marketing strategy. Email – the rock-solid, time-and-customer-tested, Marketing-approved way to attract your customers coming back for more, read today more about Email Marketing Statistics.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Do we need more proof about numbers or facts to use email marketing? Well, it can not harm to raise the bar of awareness. This epic Infographic from email and spam-filtering software and services firm EveryCloud is a compendium of email-related statistics from 40+ sources.
“Email Marketing is the single most effective tactic for turning your prospects into loyal customers.” – headlines the Infographic. “In fact, 55% of companies generate more than 10% of sales from just sending emails.”
A good benchmark is always to look at the US market. On a daily base, US consumers interact with about 11 brands through email, compared to 9 brands via Facebook and 8 brands via Twitter. Do we believe this is across all age groups? Well maybe not, but who are the strongest buyers of your product? Make your own thought on this, the baby boomer generation is still more used to use emails vs any social channel. Worldwide we so a massive email data consumption happening, 205.5 billion emails are sent on a daily base. But with success comes also the downside, over 13% (12 B) of all send emails are spam emails versus 88 B emails are for business use received on a daily base. What would an Email Marketing Statistics report be without the gender question. While on average more man is reading emails on their phone, the woman is more using a tablet. Both genders agree that humor in emails is key for success, even if men like more formal emails compared to a woman. Also woman (74%) do accept gender-neutral marketing messages. Email Marketing performance is easily measurable and I can only highlight this again. This marketing channel can prove its success and you need to validate your campaign message and performance. Email Marketing Automation is the key word here for businesses, 55% of all top performing companies use marketing automation software to aid their marketing efforts. Over 60% of marketers use mass email to connect with their customers. Now let’s make our CEO and Sales happy, see how Email Marketing Statistics contribute to revenues.
Marketers can see a 50% increase in email revenues for trigger-based programs Up to 15% margin dollar increase by identifying serial comparison shopping customers and re-engaging them 14% increase in category sales based on audience optimization strategies 30% increase in gross return on ad spend for Facebook advertising
In the Infographic below you can see more stats on revenues driven by email types, which action users take after they received an email, how to improve your CTR, the conversation rate on email per device, email marketing ROI, email open rate per industry type and many more.
Between a wall of text and visual content, which one is likely to catch and retain your attention? The brain processes images faster than text. As a marketer, you only have a few seconds to make an impression before your audience’s attention gets pulled away by something else. With this, and at the risk of sounding cliché: show, don’t tell.
Shaw Bongo is a Content Specialist at Spiralytics where she is the resident multilingual. When she’s not churning out topic ideas, writing, or translating for her officemates, she’s surfing the internet in search for the next Philippine summit to climb and conquer over the weekend. Shaw Bongo Guest Writer
When deliberating on lead generation strategies, infographics aren’t the first tactic that comes to a marketer’s mind. While this form of content works excellently in bolstering traffic and engagement, its role in lead generation is often underestimated. It could be because there are little to no numerical data that associates infographics with lead generation. Infographics, however, enable brands to summarize complex data into a stunning visual that clearly communicates their message.
Good visual content is what stops people from what they’re doing and makes any complicated topic easy to digest.
More so, this form of content is more manageable for marketers to promote on social media channels, email, blog posts, and through other content marketing strategies, eventually increasing traffic and generating sales leads. What the Numbers Say about Infographics You’re already creating visually pleasing, striking, informative, and engaging content. So, you might as well elevate its full performance and maximize its use for lead generation. If you’re still on the fence about it, consider these figures:
Visual content like infographics get 94% more clicks and 30x more leads. Brands that create custom visual content generate 7x higher conversion rate. Studies show that people can remember 65% of visual content even three days after seeing it. Infographics are shared 3x more than other forms of visual content on social networks.
Although infographics appeal to a wide range of audiences, not all infographics are created equal. You have to produce quality ones tailored for your various campaigns to draw the right kind of attention that can propel your business forward. In general, a remarkable infographic contains the trifecta of exemplary design, readability, and reliable information. A well-thought-out and well-executed infographic has the power to influence your customers, and eventually determinate their purchasing decisions. When done right, these visual guides can be a helpful device in generating stronger, quality leads in increased volumes. Why Infographics are Vital for Your Business Digital marketers see infographics as one of the most influential content and social media marketing techniques today. Sharing visual content on social media networks helps brands gain potential customers. Moreover, social shares have a remarkable impact on your company’s credibility. People who share the content means they find the piece useful. The more people share it, the further the infographic reach gets, improving your rankings in search engines. It also serves as a smart gateway to boost your other content. For instance, you can use infographics to attract potential customers and entice them to check your website. This is an opportunity for you to direct them to your landing page, products or services pages, or encourage them subscribe to your email newsletter. Additionally, you can end your infographic post with a CTA to download your latest eBook. Despite people’s short attention span, infographics are effective in attracting, enlightening, engaging, and converting customers. Below is a visual representation of how you can generate lea
The concept of artificial intelligence is not a new one. The idea of automating human lives was introduced the day computers were invented. From calculating few numbers to giving voice commands, human lives have been widely impacted by technology.
Jessica Ervin is a professional UI UX designer & passionate tech blogger with enthusiastic writing skills. Jessica is a brand researcher as well, She is currently working Design Iconic by which you can easily design your own logos & download it, having a good reader Jessica is contributing to the Technology, Artificial Intelligence, Augmented Reality, VR, Gadgets, Tech Trends and much more. Jessica’s experience has given her an insight of UI UX designing & writing skills and became a conventional contributor. You can follow her on twitter @jessikaervin Jessica Ervin Guest Writer
AI has successfully presented the human world with innovations and advancements like driver-less cars, home assistants and bots. Considering the maximized automation benefits that AI offers, there’s no knowledge as to how much more AI will change human lives. It is anticipated that in the coming few years, the human world will go through a complete disruption through the advancements of AI. Devices and machines powered by AI and machine learning algorithms are soon to become a norm in the tech industry. Be it the sector of education, medicine, marketing, industrial or logistics AI adds great value and high-quality to every life aspect and human sector. AI changed human lives at tremendous speeds, and it doesn’t seem to slow down. With that in mind, let’s have a quick look at the impacts and changes that AI brought about in technology:
Improvement in healthcare technology:
There’s no denying that the health care and medicine industry has been the biggest beneficiary of the AI technology. From better medicine composition to the analysis of different diseases and their cure, AI technology has the power to improve health and to introduce better treatments.
One of the biggest advancement is the creation of fully-functional prosthetics. These A.I.-powered limbs learn it receives signals from the human nervous system and then reacts as per the given neural signals.
Machine learning is the new norm:
The greatest challenge in starting a new business is to gather a large number of potential customers and data. Fortunately, AI has a solution for this problem too—create AI-based complex algorithms. Once created you can now sell it huge organizations and enterprises who will pay any price to use the power of AI in targeting the audience and customizing ads and offers.
IoT will become more data-oriented:
Advancements of technology on the internet of things have experienced a rise in the last decade. However, with AI making huge leaps in the tech industry, this advancement in IoT will be all about the data that these Internet of Things gather. Technologically advanced and AI-based solutions are useful for analyzing huge chunks of data and information. Such solutions are eased up the data analysis and filtering processes in industries like healthcare, finance, and security.
Disruptions in the education sector:
The theory of AI-powered robots replacing teachers and instructors is a myth. However, AI is playing an impactful role in the field of education. From learning programs for special kids to online schools and learning centers, AI filling the educational gap across the world.
Automation:
There’s no denying that in a few years in robots will replace humans but only in certain jobs. However, some jobs should be automated. Jobs which risk human lives like bomb detection, deep sea, and ocean exploration, space missions should go through complete automation. On the other hand, certain jobs won’t go
Creating a business logo seems like a purely artistic project with some undertones of marketing, but it’s a much bigger deal than many business owners suspect. Your logo is the way you’ll introduce the world to your business, and that’s a huge step.
Lucy Taylor is an avid blogger who enjoys sharing her tips and suggestions with her online readers. Working as a legal expert at LY Lawyers, Lucy often helps people dealing with legal problems, addictions and crime. Lucy Taylor Guest Writer
The last thing you want to do is find out your logo in its design, ownership, or appearance is in some way problematic. Get the legalities sorted out before you show the world the emblem of your branding.
Get Total Ownership of Your Logo
If you found the perfect designer to create your logo, you’re likely over the moon. Its exciting to have the logo of your dreams ready for the world to see. Just make sure you have exclusive ownership of the logo after it’s been created. Whenever you use an outside artist, create a contract that outlines the terms of use. If the creation is even partially owned by the artist, they can theoretically challenge your ability to use it in certain contexts. You’ll need total ownership for freedom of use.
Avoid Accidentally Offending People
In modern times, it’s easy to offend people without even trying. Make sure none of the imagery in your logo doesn’t conflict with social norms or popular attitudes. Football teams have used logos and names that involve controversial portrayal of native peoples in the past, and society is quick to let them know why what they’re doing is wrong. The best mistakes to learn from are the mistakes of others – get plenty of opinions of your logo before it goes live to make sure there are no alternative interpretations.
Image Credit: Pexels
Check Your Logo Against Your Competitors
If your logo is similar to another logo (even inadvertently), the legitimacy of your logo can be challenged. If a direct competitor or someone is a similar line of business with a well established reputation claims that your similar logo may confuse customers, it’s unlikely that you’ll win the legal fight that comes along with that claim. Make sure there is little to no similarity between your logo and other logos to avoid this debate. See some samples of Business Logos which evolved over the years.
Always Register Your Logo
If your logo isn’t registered as your logo, there’s no documentation to legally prove that you own it and it’s a part of your business. Make sure to file all the appropriate paperwork to ascertain your logo’s association with your business. Without it, you’re limited to the claims you can make about intellectual property and brand identity.
Avoid Incorporation of Copyrighted Material
Certain symbols, colors, or shape configurations in your logo might already be copyrighted by someone else or another corporate entity. People own some of the simplest things – even the official “happy birthday” song cannot be used without the express permission of the copyright holder. Accidental copyright violations are easy. If there’s any question about the origin of something you’re using, check to see if it belongs to someone.
Protect Associated Taglines and Slogans
Your slogans, tagline, and marketing text that will frequently accompany (or be incorporated with) your logo are just as important as the actual imagery. Don’t forget to register the appropriate trademarks and copyrights you need to protect the text. That information completes your logo and should be safeguarded from theft or misuse.
Keep a Lawyer on Standby
If any issues should arise with your logo, whether it’s someone making a claim against your logo or someone using it without permission
Push notifications, email, and SMS can reach your client in highly personalized ways, and they behalf and perform very similarly. The goals of your marketing campaign can easily be achieved. Time to take a closer look and understand more.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Let us have an overview of what the numbers are saying of open rates between the different channels. The winner is for sure SMS with an open rate of 98% on average, push notifications are open on average by 50% of clients and email reaches 22% open rate.
73% of people always have their mobile device with them
An infographic by mobile and Web push notification service provider PushMaze provides a look behind the scenes of how email, SMS, and push notifications can be used to fulfill marketing objectives. The three channels have their positive sides and also their downside. But comparing and understanding can help you to understand where they stand in your marketing mix. The first email marketing blast was sent in 1978, while the younger brother SMS was only established in 1992. SMS reach a click-through rate of 14% with a time to open of 3 minutes, which seems to be reasonable for reaching your audience on the spot. Compares to Email which reaches a click-through rate of 4% and time to open of 384min on average. Push notifications seem to be powerful and their performance indicators are good to read according to the infographic. 55 to 60 percent of the users of apps agree to receive push notifications on their smartphone. Well, it leaves here the question open, how many of my clients are using smartphones? A graphic from Statista can bring maybe light into this question, “Number of smartphone users worldwide from 2014 to 2020 (in billions)“. Even we need here to leave the question open if your client falls into the segment of smartphone users. For example, the vast majority of Americans, 95% currently own a cellphone of some kind. The share of Americans that own smartphones are now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011. With a delivery rate of 90% and an open rate 50% higher than emails, push notifications can achieve better results. The click rate is 7 times higher than emails and an impressive 94% retention rate can be achieved with segmentation. The audience is today very sensitive on the overload of information, and all 3 channels have their features and impact on the audience. Take a closer look at the infographic how the features compare to each other from message length, average opt-rate, malware possibility, spam rate, audience engagement and more. You might be wondering what could be the benefits of using push notifications. Let’s check out this on the infographic below. Share with us your opinion and if you use push notifications or not, use our commenting section below.
Carpe diem – or at least your lunch break. In the grand scheme of things, an hour doesn’t seem like a significant amount of time. However, even allocating just 30 minutes of your lunch break to a productive activity every day can help you get ahead.
Jeff is VP of SEO & Editor at Self Lender. “I’m a results-oriented professional with more than 14 years of experience in marketing and product management teams in high-growth companies. I’m interested in helping startups achieve their customer acquisition and brand objectives efficiently and effectively in a consumer-friendly manner.” Jeff Smith Guestwriter
From career cultivation to self-improvement to money moves, there’s no shortage of endeavors to pursue. Thanks to the Internet, you can do things like work towards certification, browse inspiring podcasts and check your credit score during your midday break. Simply bring your laptop to lunch or eat at your desk! Not only are you dedicating time and energy to better your life, but you’re showing initiative. This is important for your current and future employers to see. For example, if you and a peer of similar skill are up for the same promotion, you’re more likely to receive it because you’ve displayed your ambition. Jump to the infographic below for 15 ways to get ahead during your lunch break, or keep reading for more details. Career Cultivation If you’re feeling stuck in your current position, it can be hard to make time outside of work to grow your career potential and opportunities. Use your lunch break to first visualize your professional future by creating a vision board. Then build your personal brand by purchasing your website domain and documenting your achievements. You can even take online courses during your lunch hour to work towards certification. This could increase your earnings by a quarter or more. It’s highly beneficial to find a mentor at work. Studies show that proficiency increased by 84% of those with a formal mentor. Take time during lunch to pick your mentor’s brain. Self-Improvement Steps Self-improvement doesn’t have to be limited to the weekend. Listen to inspiring podcasts on your commute and during your lunch break for daily motivation. You can also find time for a quick hour of exercise before work or as a midday break. Physical activity increases endorphins which will boost your mood and productivity. Understanding your health benefits, learning new skills and practicing mindful eating habits are additional ways to better yourself while at work. Make it a group activity by taking an online class or starting a healthy diet with your coworkers. Money Moves Stay up to date on your finances by checking your credit score and recent transactions. This can easily be done on your smartphone during your lunch break. Upping your 401k contributions and setting up automatic transfers are great ways to make the most of your financial situation. Don’t forget to update your passwords every once in a while. Tone up your multitasking abilities by getting ahead while you’re eating lunch. It can be fun if you involve friends, family, and coworkers. You could even make it a competition to see who can get a certification first. Just 30 minutes a day could make a difference. The visual below, provided by our friends at Self Lender, breaks down 15 ways to take advantage of your lunch break.
Artificial Intelligence (AI) is since months in the press and discussed up-and-down on technology shows and conferences. Machine learning is one aspect of it, so let’s have today a look at “how a machine learns to write” and AI in Art.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
I was reading today the Blog from Invaluable and came across an infographic which illustrates in a simple way how a machine learns. The infographic illustrates a simple 6 steps process. 1. The user shows the computer a sample text 2. The computer identifies unique words in the text 3. The computer groups the words based on how often they appear 4. The user chooses a starting word, then asks the computer to guess the next likely word 5. This word is recorded as the second word 6. Based on the first two words, the user asks the computer to guess the third, and so on In the blog, the questions get answered how A.I. and art do fit together.
What is AI Art? AI art is any type of art created using a machine learning algorithm.
The blog looks behind the scene how A.I. is used in Fine Art, Culinary Arts, Literature, Music or Dance. The classic question who owns the created art is also in discussion. The conclusion is that people are strongly involved to teach the machine how to learn and create art. Since all of A.I. is based on software and algorithms which are developed by a human it is still the sole owner of the creator. Some Thoughts on AI in Art “When you read it, you are becoming the author, because there’s no human intent behind the words. You get the project meaning onto them. The reader becomes the writer.” – Ross Goodwin, on using a car as a pen for his novel “We’re naturally scared of anything where we take away something from people, particularly something as precious as creative ..” – Jon McCormack, artist and professor of computer science You can read some more thoughts about AI in Art. Share with us your own view on AI in Art in our commenting section below. Don’t miss to review the infographic “How a machine Learns to Write” which is also below attached.
Infographic 1: AI in Art
Infographic 2: How a Machine Learns to Write?
Website speed is an important topic in web development. This is especially true now that Google announced speed would be a ranking factor for mobile pages and not just desktop ones. This means trouble for a lot of websites.
Geek Supreme, Content Strategy Unaware that life beyond the internet exists, Nick is poking servers and control panels, playing with WordPress add-ons and helping people get the hosting that suits them. You can reach him at nick [at] hostringtribunal [dot] com. Nick Galov Guest Writer
The average mobile web page takes 22 seconds to load; that’s obviously too much. Desktop websites are faster, but they don’t fare much better. The average desktop web page loads in 9.3 seconds. Many websites clearly need a speed upgrade. And yet, a lot of website owners are in the dark about website speed. Luckily, the hosting review experts at the Hosting Tribunal have collected data that shows how fast your website should be and why. We have already mentioned Google’s search algorithm taking speed into account. But bad search rankings aren’t the only drawback of slowness. Slow speeds even put off the visitors who do find your site.
53% of visitors don’t wait longer than 3 seconds for a page to load. And the rest open fewer total pages. If your page loads in 2 seconds, a visitor looks at 8.9 pages on average. If it takes 8 seconds, the count goes down to 3.3 viewed pages.
The expectations are just a little lower for mobile websites. If a website takes 5 seconds to load on a smartphone, 74% of visitors leave. That’s not much better than for desktop websites. But the 22 and 9.3 second load times are in stark contrast. It seems online stores suffer the most. If you sell online, long load times can ruin your profit margin. For each second of added delay, your conversion rate drops by 7%. It’s not too bad if your website takes 2 seconds to load. If it takes 10 seconds, though, you lose almost half of your profits. In the end, how quickly should your website load? Well, the fastest websites take less than a second. But this is almost never feasible. So strive to keep your load times below the 3-second mark. Do this and you will avoid any serious drawbacks. And if you’d like to learn more, we have a helpful infographic for you below.
A video is becoming an essential element of every marketing strategy mix. The question which remains is, who is your target audience before you start to create a video? Which video type fits for my mission?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
The team at digital marketing and analytics training company Digital Vidya created an infographic that shows the power of video marketing and illustrates some best-practices. We can read how video can be used at certain stages of a marketing funnel. But before we look into the best practice let’s recap the facts of the current state of video.
78% of people watch online videos every week, and 55% view online videos every day YouTube is the second most trafficked site, after Google 51% of video plays on mobile devices 100 million hours of video are watched each day on Facebook 1200% Social video generates 1200% more shares than text and image content combined
In the infographic, we can find some predictions by 2021, and the effects of Video Marketing. Don’t miss out to read about the final take- away tips and consideration to create an effective video. Let us summarize which video type does produce the best engagement with our audience.
Product and Server Demos Case Studies which build most of the time in explainer video fashion Brand Videos which talk about the mission and culture of an organization The world famous how to Videos Customer Testimonials Live Videos on events or behind the scene coverage Personalized messages from influencers or knowledge carriers
Let us have a look in which marketing stage the videos are most powerful. Awareness stage. Videos made specifically for social media can help you get the word out about your brand. You can outline a challenge that you’re company or product is helping to solve, such as with an explainer video. Never lose focus on your brand’s core values. Videos can be the first touchpoint of a viewer’s first interaction with your brand. To identify your ROI measure success by assessing view counts and view length. Consideration stage. Some 64% of consumers are more likely to buy a product online after watching a video about it. Testimonial videos help in exactly this situation, or you might even make an in-depth breakdown of exactly how your product works. Conversion stage. Because emotion is a strong factor in decision-making, this stage is the right time to explain how easy and/or simple it is. Build excitement for your audience with a personalized approach. Check out the full infographic and learn how to make your videos the most effective they can be. Video Marketing should be in every marketer’s content marketing strategy plan. Let’s make 2019 to the year of great videos and succeed in our digital transformation mission. Share with us your experience in the past and what helped you to improve your mission to success.
As the old saying goes by, knowledge is power and it cannot be more appropriate in the contemporary world of social media platforms such as Instagram where everyone is seeking information.
Daniel Mattei is a Professional writer. He has written many articles on Social Media. He is quite experienced in the field of web marketing as well as website designing. You can visit https://gramblast.com/ and learn how to build more follower presence. Daniel Mattei Guest Writer
In order to ensure that you are providing each and every important data to the users related to your brand and its offerings, you have to first ensure that your social media marketing campaign on Instagram is effective enough. This can be easily done through Instagram analytics that will provide you with ample information required to optimize your strategy on the platform. Instagram analytics let you focus on your efforts and help in creating impactful posts that will generate more engagement and higher ROI. All you need to do is tracking the right metrics that will contribute to your Instagram marketing growth. With that being said, here are some of the important metrics that you need to keep an eye on: Impressions This helps on garnering information regarding the number of people who saw the particular post that you publish on Instagram. However, this does not mean that your audience took any kind of action such as commenting or dropping a like. The metric just informs you the number of eyeballs the piece of content acquired. It goes without saying that Instagram’s algorithm is a bit tricky in nature, which calls for paying heed to each of the posts that you share on the platform.
Image Credit: Pixabay
Single Post Engagement When it comes to the bigger picture, emphasizing on your overall engagement rates on the platform for your entire account is okay. Nevertheless, it is sometimes required to keep a track of the engagement on your individual posts. Keeping a routine track of the performance of your individual posts will help you in understanding what is going well with your audience preferences and what is coming up short. Follower Growth Even though some marketers perceive the sheer number of followers growth a vanity metric, this metric is still worth monitoring. The reason is that increasing your number of followers is not at all an easy task. It takes innovative usage of hashtags such as Like4Like along with high-quality content and cross-promotional posts. By tracking your follower growth, you can easily identify whether your policies are working out well or not. Besides, monitoring your follower growth will also aid you in finding the latest trends to incorporate in your marketing campaign.
Aggregate Likes and Comments While focusing on engagement on the visual-only platform, it is a general approach to monitor the likes and comments on every post. In order to have a bird’s-eye view of the performance of your content, you need to take a look at the aggregate number of comments and likes for a certain time period. According to business2community.com, it will help you in finding the posts that have received the most number of likes and comments, which are worth updating and repeating. Conclusion Pairing your analytics tools for Instagram with targeting the right metrics will help you in upgrading your marketing strategies in a much better way. Keep these metrics in mind and monitor them effectively to ensure a top-notch performance on Instagram.
So, the easiest way to explain how crypto actually works is to do your research. Isn’t that annoying? When you go to find out how something works and you get told to do your research?
Tempson True is COO and PM at ICOHolder.com and has an extensive background in internet marketing and product management, managing over 50 web products. He holds a Masters in Management and a Bachelor’s degree in Visual Communication. Tempson True Guest Writer
Well, duh! That’s exactly why you’re here, isn’t it? Because we’re so kind and generous, we thought we’d help you out just a little bit by digging into some detail. Put simply, crypto—or cryptocurrency—is a digital form of money. It does have some similarities to regular currencies (currencies such as GBP or USD) but is actually vastly different. Regular money is obviously controlled by a central source i.e. the government of the country that the money belongs and the banks within that system… this can be classed as being centrally controlled, or “centralized.” The basis of cryptocurrency works on a decentralized system and the technology behind that being what’s known as blockchain. This works whereby a transaction that is carried out using cryptocurrency requires a consensus in the system to prevent any form of double-counting. For example, say you buy a bitcoin and you wish to use that bitcoin to buy a loaf of bread ( I don’t know if this is actually possible yet, but who knows what will happen in the future). There needs to be a record out there in the ether that tells the entire Bitcoin network who owns your bitcoin. Once you’ve purchased your loaf of bread, the transfer of ownership of that individual bitcoin needs to go somewhere else. With regular money, the banks control this process. With cryptocurrency, no single entity is in control and so each crypto coin has a unique identity, with possession of that identity transferring between owners in exchange for goods and services. Confused? It’s actually quite simple but, because it’s new, it doesn’t appear to be that way. This isn’t the place to go into detail as to how blockchain technology actually works because that can really be mind-boggling. However, if you are looking to expand your knowledge on cryptocurrency, the below infographic is an excellent starting point, containing a concentrated list of different resources of where you can find out more about cryptocurrency. Depending on the best way for you to learn, for example, you might be more of a listener than a reader, then a podcast could be the way to go for you. There are quite a few online courses you can take to understand more about cryptocurrency and even start trading or mining cryptocurrency. Warning! Trading and mining crypto is NOT for the faint-hearted and is considered an advanced form of involvement in crypto. Have a browse through the infographic below and maybe cherry pick two or three resources that jump out at you. YouTube channels seem to be a fast-growing source of information for crypto, so if Crypto Zombie, DataDash or Ivan On Tech don’t appeal to you, there’s likely to be plenty more out there.
Source: 21 Places to Learn How Cryptocurrency Works Infographic from ICOHolder.com
We are just about to end the year 2018. Email personalization has adopted well in marketers and consumers mind. Let’s have a look what people say about email personalization.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Email marketing is for sure an element you can’t miss out in your marketing strategy. Every marketer should have a solid plan on how to penetrate this channel. What do businesses think about email personalization, this question is burning on our lips to ask them.
96% of organizations believe that email personalization can improve email marketing performance. 50% of companies think that an increase in personalization can improve email interaction among subscribers.
Well, let us flip the coin, what do customers think about email personalization? We can read in the ActiveTrial Benchmark 2017 following statements.
If they get personalized offers or discounts, 63% of Millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies. When an email is not personalized, 52% of customers say they’ll find somewhere else to go.
So let us take it to the next step. How Email personalization improves metrics?
82% of marketers reported an increase in open rates through email personalization, while 75% believe it yields higher click-through rates. Compared to non-personalized mailings, personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates. The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization. Brands that personalize promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than those that do not personalize. Personalized subject lines produce a 65% open rate to the travel Industry. 74% of marketers said that targeted messages and personalization of emails improves customer engagement rates. Segmented, personalized, automated email messages average 46% higher open rates and 112% higher click-through rates than “business as usual” marketing messages.
Essentially we are interested in how it does improve our revenue, right? How Email personalization boosts Sales and Revenue?
Personalized emails deliver 6x higher transactional rates. Segmented, targeted and personalized emails generate 58% of all revenue. Personalized email marketing generates a median ROI of 122%. Over90% of people between the ages of 18-65 have purchased at least one product/service as a result of an email campaign.
Download the infographic from ActiveTrial, who brought all this data together into this infographic or bookmark our blog for reference. If you need help to build your personal successful email marketing campaign with the right tools then contact one of our team members. Join our conversation below in our commenting section about email personalization.
There’s no denying that cryptocurrency has become quite popular over the last few years. When Bitcoin was launched in 2009, many didn’t expect that it will become as widespread as it is today. Nevertheless, nearly ten years later, the cryptocurrency market cap revolves around $220 billion as of October 2018. Let’s see who has made a fortune through Cryptocurrency.
Hi, I am Karthik, working for White Ranking Technologies (whiteranking.com), a startup Digital Marketing company. I have 5+ years of experience in Digital Marketing, Website Development and Content Development, and always want to learn new technologies and update himself. Karthik Guest Blogger
Some people were wise enough to invest in cryptocurrencies while they were less popular and later build business empires. The infographic below provided by BitFortune lists some of those people whom we call “crypto kings.” So, who are the present-day crypto kings? Here are some details about the most well-known individuals. Chris Larsen, co-founder of Ripple Having previously worked with OpenLabs, Larsen co-founded Ripple in 2012, and since then has gone on to make an estimated crypto net worth of around $8B. Ripple owns 61B of its 100B currency in circulation, with Larsen owning 17% of the company. Joseph Lubin, co-founder of Ethereum And Founder of ConsenSys Using the Ethereum crypto asset, ConsenSys works as a venture production studio. Having worked his way up the crypto ladder, Lubin is now believed to be worth between $1B and $5B. Changpeng “CZ” Zhao, Binance CEO Despite only launching last year, Zhao’s Binance is now the world’s largest crypto exchange with more than 6M users and an estimated 1.4M transactions per second. At just 41 years old, Zhao is believed to be worth somewhere in the region of $2B. Brian Armstrong, Coinbase CEO During the height of “Bitcoin mania,” Coinbase became the most downloaded iPhone app in the USA. Alternative crypto exchange to Binance, the platform has around 4.3M users. He is worth a hefty $900M – $1.1B. Brock Pierce, Chairman of Bitcoin Foundation and Advisor at Block.one Pierce started his successful career by building the leading virtual asset trading companies. However, the world of cryptocurrency tempted him and he went on to help launch a number of different cryptocurrencies. Pierce is now worth an estimated $700M – $1B. There’s clearly a lot of potential in cryptocurrency. Whilst we’re not all going to launch the next big currency, there’s still plenty of ways to get involved in the crypto market and make your own fortune through Cryptocurrency. To find out how and check out the infographic below and get inspired by some of the leading individuals in the world of cryptocurrency and who are the big winners that made a fortune through Cryptocurrency.
Today social media marketing is way ahead of the competition and has left the traditional marketing strategies far behind thanks to the vibrant and powerful social media platforms like Instagram. Instagram has become a highly popular marketing platform because of its visual and mobile-exclusive nature. Let’s have a look how Instagram & Email Marketing synergy can be achieved.
Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. In his recent blog post, he has emphasized the need to buy real Instagram likes for an overall boost in promotion and business success. Harris Scott Guest Writer
Whenever we are thinking in terms of promoting startups and small businesses nothing could match the versatility of Instagram. If you are looking for a truly cost-effective marketing tool, opt for Instagram for unparalleled flexibility. For a business which has just started its operations, it becomes critical to obtain relevant email lists as email engagement could play a pivotal role in the initial phase of brand development and marketing. Today, it is not surprising that Instagram is a really powerful platform that has the capacity to boost email engagement and drive more conversions. Let us find out the various aspects of Instagram and email marketing synergy to understand the role of Instagram in boosting engagement and bolstering the brand awareness schemes of startups and small businesses.
Image Credit: Pexels
Why Instagram Is the First Choice? If you are looking for a robust platform for your brand’s marketing campaign, you cannot think beyond Instagram as Instagram boasts of having over one billion monthly active users and 500 million of them use Instagram every day. More than 8.95 million pictures and videos are actually shared on Instagram per day. Over 40 billion pictures and videos have already been shared on this vibrant platform ever since its inception in 2010. These amazing statistics demonstrate why businesses are leveraging the power of this popular social media channel over the others. No wonder email marketers have decided to abandon other traditional channels to use Instagram as the top marketing tool for their promotional campaigns. In this context, you must know that you could buy real Instagram likes from reliable digital marketing companies online. How to Use Instagram to the Fullest to Boost Engagement & Email Marketing Recent studies have revealed that both in the B2C and B2B email marketing campaigns have left a mark and they are playing a critical role in their own special way. We simply cannot undermine the significant role of email campaigns in promoting brands today. Businesses are compelled to keep track of email marketing insights. Statistics reveal that over 269 billion emails actually are sent per day worldwide and there are over 3.7 billion active email users across the globe.
Image Credit: Pexels
Marketers have, therefore, understood the significance of email marketing and the massive potential of Instagram so they are chalking out strategies by combining the best of both these robust platforms. There are several emails which are outfitted with appropriate links that lead to the social media accounts of brands even though it has been proved beyond doubt that it leaves a more profound impact if a live feed is generated. Today, emails have undergone a radical transformation and they have become visually more attractive as the stunning Instagram feed has been incorporated into the email marketing templates. The content gets updated real-time and that is the most effective and amazing weapon one could have in his mar
It is not a secret but let us remind ourselves. The future of e-Commerce is omnichannel retail, where online and offline merge. It is all about online internet, mobile apps, TV spots, and Radio spots. Also we can utilize SMS phone activities and MMS for our omnichannel selling strategy.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
If you offer your customers an omnichannel information approach they are 93% more ready to purchase than customers who shop direct/online. Today’s infographic prepared by Referal Candy, who offers an e-commerce store a referral program. The early days of e-commerce were about getting stuff online. Now It’s building brands. We’re seeing things like pop-up stores to capture specific markets or concept flagship stores merging into the offline. There’s e1 move from plain e-commerce to brand building, stated Michel Kotting the venture capitalist from Accel.
Omnichannel customers spend 208% more than customers who shop in-store only.
So the question remains, who do you gear up for the omnichannel retail future? Where to do want to be online or offline or a hybrid of both to Win? So let us have a look at 3 marketing tactics which can bring you success for omnichannel selling.
1 Social Media which needs to be targeted. Your content shared on social media should address happenings with an e-commerce store and your physical retail store. When possible, target the content related to specific locations to ensure only certain members of your audience see this information, was an advice from Brain Honigman who is a freelance writer, content marketer, and social media consultant.
2 Ad campaigns – lead people across channels. While it’s most natural for an e-commerce company to promote via social media, and offline store to market at events or through direct mail, more often than not the lines are blurred, mentioned by Dani Frankhauser the associated editor for branded content and mashable.
3 Track your leads – get the emails in your stores. When collecting a customers email in a store you are able to build a customer profile that allows your organization to track their shopping behavior across your online and offline stores, was brought to attention by brain Honigman.
Omnichannel selling lives from customer experience while serving on their favorite digital channel. To succeed in your customer experience mission you need to focus on integration, experiment, and mobile.
4 Integrate – combine online and offline into a cohesive whole
5 Experiment – delight and surprise your customers to make an impact
6 Mobile – offer seamless cross-channel experience with a mobile app
This 6 tips can boost your omnichannel selling, make it a break it. All these experienced marketers shared here their tips with us which we can utilize successful now. As consumers become increasingly channel agnostic, retailers need to ensure content seamlessly follows consumers on their cross-channel Journey providing the right information and incentives the maximize the purchase decision-making process at each and every point. – Carsten Thoma, President & Chief Operating Officer at Hybris the e-commerce software expert. The future of successful retail lies in the Hybrid approach the merge seamless the online and offline experience for customers.
Your brain plays a very important role in making you what you are. Ensuring that you make things right for your brain development continuously is important for your success in life especially during studies.
Alice Yoon is a human right activist, a student, and researcher. Ann believes every human deserves a great deal of respect and dignity and has worked with several bodies as a volunteer. She has visited several countries in Europe and Africa. And her academic interests include disability rights, and conflict studies and human rights. Alice Yoon Guest Writer
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One way to boost brain power is to read quality essays and papers. That’s why smart university students seek help from sites like myhomeworkdone. Such a website provides quality write-ups that students can use to boost their brain power. Nevertheless, there are other ways of re-energizing and revitalizing the mind while studying at the university. Exercise Severally In addition to improving your fitness level, exercising is good for a healthy brain. Swimming, cycling, and running are some of the exercises that can enhance brain cells’ connections. This, in turn, improves memory and learning skills. When you exercise more often, your brain absorbs and retains more information from library books and lectures. Ideally, you should exercise at least 30 minutes, 5 times every week.
Image Credit: Pixabay
Stock up on Micronutrients and Vitamins Some micronutrients and vitamins help in boosting brain power in different ways. Iodine and zinc for instance boost brain cognition. Vitamin B6 and B12 help in preventing fatigue which is among the leading causes of procrastination among students. Omega 3 and DHA, which is an essential fatty acid, facilitate proper functioning of the brain. This is very important in learning. To enhance brain development while studying, eat the following foods:
Zinc- You can get this from legumes, fish, meat, spinach, mushrooms, broccoli, seeds, nuts, garlic, dairy, and cereals. Vitamin B6- Get this from pork, turkey, chicken, bread, fish, peanuts, vegetables, cereals, and milk. Iodine- Get this from seaweed, cod, yogurt, eggs, tuna, and strawberries. Omega 3- Get this from nuts, seeds, egg yolk, and fish. Vitamin B12- Sources rich in this vitamin include fish, cereals, dairy, and meat.
If you can’t add these foods to your diet, go for nutritional supplements. Be Creative Being creative is one of the best ways to boost your brain development while studying at the university. There are many ways of being creative including trying new recipes and ingredients when preparing meals in college. If you are an outdoor person, you can challenge yourself by learning a new outdoor sport. You can also try to be a great essay writer by exercising your writing skills. There are many online resources that you can use to learn and exercise writing essays. Use them to enhance your brain development while studying at the university.
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Socialize There is no doubt that socializing will take a significant part of the time that you will be at the university. But, do you know that socializing can help in developing your brain? Having a conversation with another person even if it is for 10 minutes every day helps the brain to stay optimized. This leads to enhanced brain performance and better memory. Therefore, take time to socialize while studying in college as a way of developing your brain. Break Out from Your Routine Changing your rou
Usually, in Spring and Autumn, we try to prepare for either summer or winter. You should probably be cleaning your office area more frequently than annually anyway, right? Does a clean office boost the productivity of our employees?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
There is a school of thought that a cluttered, paper-strewn desk hints at a person who is constantly hard at work. but usually, it is cleaner offices that are more productive Being organized and maintaining a clean working space is very helpful in getting your best work done. Don’t get lost in phrases like, “A clean desk shows a sick mind.” If you need some motivation, consider two facts: Viruses can linger on unclean surfaces, and a cluttered desk may well be reducing your productivity. An infographic by Cleaning Services Group, a cleaning services provider, offers those reasons and more for sprucing up your workspace.
The average employee loses 9 working days a year to sickness, some of which may be attributed to a lack of workspace hygiene.
The graphic also outlines the correlation between tidy workspaces and greater productivity, citing a Harvard University experiment that concluded: “messy, untidy workplaces can undermine people’s persistence in completing tasks, therefore affecting productivity.” A clean office can help to boost productivity and increase focus by a cleaner working environment, you are less likely to be distracted by cluttered objects and that greater level of concentration leads to more and better work being done, states the graphic. A lot of lime can be squandered when arching for documents in a messy workspace In cleaner well-organized offices paperwork can be tracked down easily and quickly. Life balance is today a buzzword for a lot of people. A cluttered desk can result in you trying to focus on too many things at once which lowers your stress threshold. By sticking to a cleaning routine and maintaining a neatly organized workspace, employees are much more likely to get their best work done and meet work targets. So if you need a break from actually doing work, tell your boss you’re increasing your productivity by cleaning up your desk. Need more reasons to break out the duster? How does your desk look like today, is it a tsunami hitting the edge or clean like the lake water in the sun? Read more how a clean office can boost productivity in the below infographic.
At the end of each year, marketers predict what to expect in the coming year: How will consumer behavior shift? How will Google update its algorithms? How will legal changes affect our marketing plans? Let’s check out the 2018 Digital Advertising Trends and see what came true so far.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Following trends help us to achieve our goals in our digital marketing strategy and building successful campaigns to survive in the digital jungle. But moreover, it is sometimes not wise to be the first jumping into the fast-moving trends train which sometimes looks like driving lighting speed. We’ve hit the mid-year mark for 2018, and a lot has already happened with 2018 Digital Advertising Trends: Google ad blocker, GDPR, net neutrality and much more. These looming events influenced many of the trends predicted for 2018, but with Q1 and Q2 in the rear view mirror, are those year-end predictions really coming to fruition? And more importantly, how has consumer sentiment shifted over the past year gave recent trends? Choozle surveyed 502 randomly-selected U.S. consumers to find out. It then took the findings of that Digital Advertising Trends survey and turned them into the infographic below. When we looked at the end of last year into the crystal ball, was it cloudy, or have we seen clear? To cut it short the clear statement. The awareness and recognition through the consumers surface another picture than the forward-looking statements by the end of 2017.
54 % of respondents have not used an ad blocker in the past six months.
The survey results revealed that consumer sentiment opposes many of the expected trends, and recent events might actually be exacerbating consumer negativity toward online advertising. Let us have a look at some key findings:
The shocking surprise, who has seen this coming, 7 out of 10 consumers do not prefer video ads over other types of online advertisements, despite predictions that video would be a major trend in 2018, with the exploding numbers of 2017 this is a clear game changer. It comes, even more, nearly half (43%) of respondents felt negatively toward online advertisements—up 9% from a similar survey conducted in April 2017. The mass is getting loud, over three-quarters (78%) of respondents think the US government needs to adopt stricter privacy and security rules and standards by law.
The infographic outlines the survey’s findings and their implications for advertisers, broken down into three categories: preferred ad platforms/types, consumer behavior, and personal data and privacy. Which of the 2018 digital advertising trends did you believe most in? Share your thoughts with your peers, use our commenting section below.
Combatting the rising cost of living, a millennial is quick thinking that their parents or baby boomers had easier lives. With the rising cost of health care, education, technology, and real estate it’s easy to understand this perception. Unlike the majority of millennials, baby boomers were financially independent and even buying their first homes in their early 20s. The average first-time homeowner today is approximately 33 years old.
Luke Fernandez runs Growth at Wikibuy, a consumer product that helps shoppers know when, where, and what to buy. As a Product and Growth leader, Luke has helped Fortune 500 companies and startups alike drive best-in-class marketing through technology and data. Luke Fernandez Guest Writer
From a Millennial’s point of view, everything is more expensive in the 21st century. Gone are the days of blue-collar workers’ ability to afford financial investments and property. Working full-time at minimum wage today is barely enough to push an individual over the poverty line. The value of a currency and material items have indeed changed since the previous decades, but do millennials understand by how much?
In order to discover how well the millennial generation interprets past monetary value, Wikibuy surveyed 5,000 American millennials on prices of items from the past.
The survey was comprised of questions regarding the prices of five items in the 1980s (a Portable color TV, a Walkman, ab Apple Macintosh, a movie ticket, and a Nintendo), not adjusted for inflation.
A grand majority of those surveyed largely underestimated the actual cost of items in the 1980s, frequently choosing the answer containing the lowest price. Millennials on the upper end of the generation’s age spectrum tended to guess prices more correctly. The most shocking statistic from the study is the portion of millennials that failed to correctly guess the price of a 1980 Walkman and 1985 Nintendo, 92 percent and 87 percent respectively.
Wikibuy concluded that most millennials assume life was exceedingly cheap in the ‘80s. Out of the five items polled, nearly half (approximately 2,500) of the millennials guessed the lowest possible price for each item. This study shows that while items were cheaper in the past compared to today’s counterparts, Millennials’ view of the cost of living during that time is widely skewed.
The cost of education is a large contributor to millennials’ perception of prices in decades past. As the generation enters the workforce, many are shackled with debt. Since low-paying jobs no longer offer comfortable lives as they could in the 1980s, most millennials feel pressured to attend university in order to get a better job and, therefore, a better life. In 2010, the average tuition at a public 4-year college was almost $8,000. This is nearly four times the tuition costs in 1980.
Their thought process is most likely that if education was so severely less expensive back then, everything else must have been, too. Millennials’ predecessors didn’t have to deal with insurmountable students loans. They didn’t have to juggle higher education with a job or two. Life must have been easier (and cheaper) when you could get a job, house, and comfortable life basically straight out of high school.
Not only is their perception of money distorted, but their attitude and use of it differs from their parents and grandparents. Money isn’t as much of a stigmatized conversation topic; the millennial generation is usually open to financial discussions. Furthermore, millennials are more likely in fact they prefer, to spend money online. The generation puts more emphasis on small luxuries and experiences. They’re more likely to spend money immediately, a stark contrast to previous generations’ will to save.
Check out the comprehensive infographic below to see the fi
Pinterest is an oft-overlooked social media platform, but it has more than 200 million monthly active users who spend an average of 14+ minutes on the site per visit. As a marketer, if your target audience is on Pinterest, you’ll want to be there as well. Let’s get started and make Pinterest for Business successful.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
It was a long time ago one of my favorite platforms for uploading photo albums. But what happened over time? I nearly lost it out of my eye side. Still, until today, I like the features offered and I think there are certain business segments for who it is mandatory to be on there. Also, many marketers are unsure about how to use Pinterest as a business, much less how to monetize it. Reason enough to find out how Pinterest could help with your digital marketing strategy mix. The following infographic, created by custom website development agency Branex, explains seven tips marketers can make Pinterest work for them. Also what we can read in the graphic are all numbers which justify that Pinterest is maybe the right spot for you. 93% of Active Pinners use Pinterest to plan their purchase 87% of proactive pinners purchase a product due to Pinterest 72% of Pinners leverage Pinterest to decide what to buy offline 53.3% of Pinterest users are located outside of the US 45% of Females online are using Pinterest Does this not sound promising to you? Well if you are not amazed by this numbers than read the full graphic for more numbers. Read also about the seven active tips which make Pinterest for Business work for you. For example, the graphic suggests that simply pinning images from your site is not enough; by adding metadata to those pins, you can create “rich pins” that let users know what to expect before clicking. You can also use Pinterest ads to extend the reach of your pins, much like you can on other social platforms.
Pinterest users spend an average of 14.2 minutes on each visit
Ready to get pinning, read more about Pinterest for Business and the seven helpful tips. Check out the graphic for more ideas. Share your experience with your peers, use our commenting section below.
Earlier the year a battle between Wikimedia and UK photographer David Slater hit the newswires over a macaque monkey selfie. It showed that having images on your social media pages is a bit more complicated than it may seem. Let’s see if we find an answer, “Who owns a Photo Copyright”?
Working 7 years with Adobe I was always inspired by my creative co-workers and the endless possibilities of Adobe Creative products. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Ever thought about the copyright and ownership of photos? Yes, it can be complicated, but thanks to an infographic by Clifton Cameras who provide us with a guide through the jungle.
In 2011 a macaque monkey snatched photographer David Slater’s camera and snapped an incredible picture of itself. The photo went viral and was uploaded to Wikimedia Commons – the free media repository. Because the picture was not taken by a human, Slater and Wikimedia got into a legal battle over who owns a photo.
So, if a monkey takes a picture, who owns the photo copyright?
Is it the monkey? Who stolen the camera, positioned it just right, and hit the shutter
Is it the public domain? Animals can’t own a copyright and the photographer didn’t directly create the photo.
Or is it the photographer? The one who provided the equipment traveled around the world, and created the perfect conditions for the photo.
There’s a case to be made for each party, but as of August 2014, the US copyright office ruled that the photographer DOES NOT own the copyright and it belongs to the public.
Who or What can not own a copyright to an Image As a result of this controversial and bizarre case, the US Copyright Office updated its compendium of practices. It clarified more clearly ownership copyright to an image:
Any piece of original work CAN be copyrighted, provided that it was created by a human being. Works produced by nature, animals or plants CANNOT be copyrighted. For example, a photo taken by a monkey or a mural painting by an elephant. If work is created automatically or randomly by a machine without input from the user, it CANNOT be copyrighted. The work allegedly formed by the divine or supernatural CANNOT be copyrighted either.
In the graphics, we can furthermore read about the social media ownership and more over the statistics of how many photos daily get uploaded. The question stays valid, do I lose my copyright when I upload my photos to Facebook?
NO, you retain the copyright to your photographs. However, when you upload your images to Facebook, you automatically grant them a license to use and display that content however they like.
You DON’T like the sound of this? Well, the only way out here is by deleting the photo or your entire account to end an IP license on Facebook. Just make sure the photo hasn’t been shared with others. If it still exists on the website in some format, it can still be used.
In the infographic, we can learn how to protect our photos and images when we use them on our own website, how to register them. What if you have the thought that your photo was infringed? Only if you actively search for a photo you might find out. In the infographic gives us a hint about how we can utilize TinEye and Google to find our photo. So what comes next after we found a copy of our photo, what action can we take? Answers to this questions can be found in the infographic.
I hope we could clarify some of the open questions. Special social media and digital usage of photos might not be easy. One topic we did not touch here is the commercial usage of photos especially when it comes to landmarks, eho owns the photo copyright of a landmark? We might take a look into this topic in a separate article.
What brings the future of marketing? In the era of A.I. chatbots and immersive experience it seems like Influencer marketing is surviving all of them. No other marketing method was so successful for brand management then influencer marketing over the last decade.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Today we look again a little deeper into influencer marketing, we go all the way back to the routes. Does Influencer marketing fit also for your business? The infographic from today prepared by Shane Barker gives us a good answer. Influencer marketing is time-consuming but 100% worth it when done correctly! Useful Influencer marketing starts by looking at the facts and statistics:
69% of marketers consider influencer marketing effective. 93% of professionals say influencer marketing is effective for building brand awareness. 73% say it’s effective for lead generation. 76% say it’s effective in garnering customer loyalty. The top 5 most influential people for millennials are YouTube stars. 79% of mom bloggers accept advertising for monetizing their blog.
But the question is remaining. Does influencer marketing fit to all social and media channels? We can see the top 5 social channels for influencer marketing are, #1 Instagram, #2 YouTube, #3 Snapchat, #4 Pinterest, and #5 Twitter. You will ask yourself maybe where is the leader Facebook? Well, the answer we leave on the side for the moment. But it shows that Facebook who owns Instagram is focusing much more on the visual influence than their Facebook stream concept. To get influencer marketing active on the road you can utilize some engagement platforms. In the infographic, there are named the top 5 engagement platforms without any particular order. Without the insight, you might not get the answer, who is best for my product and brand. Well, this can easily be resolved by using the proper analytics platforms. The graphic points out zoomph.com, klear.com, and hyprbrands.com which can help here. The reasons why you should use influencer marketing because it’s more authentic than an ad, it’s more cost-effective than other marketing channels, it’s an easy way to build trust, it provides access to a large audience, it’s a way to create real-time engagement, you can effectively win over a new target audience, and it provides shareable content for exponential results. There is no mission without risk and risks are potential pitfalls which make us fail. But no fail without gaining experience. How good that we have the infographic which points out for us lesson learned from the past, which we can avoid. It keeps maybe open another question, what are the challenges to look into? Marketers who have been asked named the top 5 which we can find below.
The biggest challenge in influencer marketing named by 75% of marketers is how to identify the right influencers.
The Future of Marketing is bright and getting more human again. You can start successfully by asking yourself three simple questions. Who am I trying to influence? Who does my target audience trust? What content best aligns with the influencer and their audience? As you can see we are here again. The 3 most important pillars of a successful digital strategy. I hope you enjoyed the infographic below and it helped you to get more insights in one of our most important elements for your marketing strategy mix. Share your experience in our commenting section below, what do you think about the future of marketing?
An appealing logo, an influential website, and exemplary customer services can help to ramp up your business’s productivity and amplify the Profits. Finding the best customer service tools when it comes to small business might be challanging when it comes to budget and complexity of tools.
Iffat Tafseer is a computer system engineer. She works as a content writer at Perks logic for a site PennySaviour. She has many of her blogs published on divergent topics including Tech, lifestyle and traveling. Iffat Tafseer Guest Writer
The horizon of entrepreneurship is expanding at lightning speed and making it tougher for entrepreneurs to achieve a competitive edge. You have to have robust and tailored business solutions to expand your operations and rev up your business’s growth. Customer support is the crucial aspect for all enterprises that help in creating a positive image of your brand. As Tom Byun, GM of small businesses says that the number one priority of small business owners should be the customer service. In today’s competent era, customer service is not just about handling phone calls; it is now much more than that. Now you need some high-tech tools to manage and streamline your customer support workflow. There are hundreds of tools available in the market to handle the front end and back end customer support. Here I have arranged a list of some best customer service tools that help support your small business and leverage your customer support. Check them out.
Image Credit: Pixabay
Zendesk Build the unforgettable customer experience with Zendesk. It is a flexible and effective customer service and engagement platform designed to meet the needs of any business. It provides integrated customer support and can be used for tracking, prioritizing, and solving customer support tickets. If you are looking for the ultimate customer service solution, Zendesk should be your top priority. The software has a standard live chat feature, support phone calls and texts, and a content management system to create an easy-to-use guide for your customers. Overall, Zendesk has everything from a beautiful design to premium quality technical support.
Freshdesk Following Zendesk, Freshdesk is the second most potent cloud-based customer service software. It has many useful features that aid in maintaining the customer service at its best. It offers multi-channel support via email, phone messages, online chat, or other social media platforms. It prevents forgetfulness and allows your team members to remember your customer’s queries. The software has a Gamification feature to give rewards for excellent customer support. Remarkable Knowledgebase software helps your customers about their problems with complete information. The pricing is also affordable, and if you want a more budget-friendly deal, then you can use discount coupons. Isn’t it a great deal?
Team Support Team Support helps you provide exceptional customer service. It’s a unified customer support suite that streamlines collaboration between other departments and your customers. It is scalable with a robust customer database, and reporting, and offers exceptional multi-channel support. It is highly customizable and easy to implement. You can create custom fields for your clients, tickets, products, workflows, email templates, automation rules, etc. It is something that an organization specifically need for an ultimate web-based solution to organize their workflow. Team support is an ideal medium regarding organization and customization. The company offers excellent 24/7 technical support. Bottom Line Customer support s
Whether you are joining university from college, school, or employment, you definitely want to know how to be successful at the university. You might even wonder how university differs from college or school.
Alice Yoon is a human right activist, a student, and researcher. Ann believes every human deserves a great deal of respect and dignity and has worked with several bodies as a volunteer. She has visited several countries in Europe and Africa. And her academic interests include disability rights, and conflict studies and human rights. Alice Yoon Guest Writer
Of course, some things will be different because a university is an institution for higher learning. For instance, you will be required to engage in critical thinking more than just remembering what you are taught. You will also have many things to do and assignments to complete. That’s why at some point you might pose and ask how do I get my homework done as quickly as possible? But, the good thing about university is that you will have more independence and control over when, how, and what you study. Here are some of the things that will enable you to be successful at the university.
Image Credit: Pixabay
Know it’s Up to You Upon your admission at the university, bear in mind that how things turn out will largely be up to you. This includes when and how you will do things. For instance, you may realize that you have several assignments due at almost the same time. Therefore, you need to know how to plan your time so that you can meet the set deadlines. This will save you panic and stress that comes with the last minute rush to complete assignments. There are many people that can help you with assignments. They include senior students, program tutors, and a personal tutor. If you are stuck when doing homework, seek assistance in advance because most university professors do not take excuses for late submission of assignments. Seek Help from Colleagues You can never accomplish anything if you decide to do everything alone at the university. That’s why professors assign students group assignments. Ideally, you should share your challenges with other students. If you are not sure about something or if you find yourself struggling to complete an assignment, seek assistance. Universities have many services and people that are willing and ready to help students. Therefore, take advantage of programs like Peer Assisted Study Sessions to deal with complex study issues. Don’t Expect to Know Everything You can’t know everything in your course. In fact, you can take your entire lifetime to comprehend everything on a given topic. Therefore, when assigned a task, know what the professor wants you to write. Find out what you should know before you embark on completing the assignment. Choose the sources to use to conduct your research. If you want to get specific information from a book in the library, ask a library staff to assist you. Nevertheless, if unable to find the information required to complete an assignment, seek professional help. Engage the best custom writing service online to complete your assignment with ease. Take Useful Notes If you decide to write everything that your lecturer says, you won’t listen to what they say attentively. Therefore, take notes of the selected points only. Highlight or underline important notes to ensure that they become obvious. If something important strikes your mind, add it to your notes. However, make sure that you mark your thoughts clearly as your ideas. Additionally, check the handouts because they may have figures and dates that you may want to include in your notes.
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Develop Strong Arguments Being success
There’s a case to be made that brick and mortar stores are utterly doomed in today’s tech-driven society that’s gradually becoming more reliant on the online world. After all, there’s no way regular shops can stand on their own against the practicality of e-commerce, right?
With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon. Josh Wardini Guest Writer
Well, despite this point of view making a whole lot of sense at first glance, the statistics paint a different picture. In the United States, offline commerce still has 10 times the market size of online sales. Evidently, a substantial number of people still prefer the traditional method of purchasing goods and are more comfortable with it than they are with venturing online in order to find what they need. However, while the brick and mortar stores don’t have to worry about being pushed out of the way any time soon, a study by RedBrain reveals that e-commerce is growing at a significant rate. And it has been growing for quite some time now, especially since the millennials started tilting the scales in the favor of online shopping. These are the advantages people who prefer shopping online often cite as the main reasons why that’s their preferred method of seeking out goods:
Online stores are available 24/7 Virtual platforms make it easy to compare and find better prices Online platforms offer a greater variety of options Shopping online saves a lot of time Finding discounts is simpler It extends the convenience of not having to leave home No crowds, no checkout lines It allows the ability to shop things otherwise unavailable due to geographical restrictions
On the other hand, those who still prefer walking down to a store and doing their shopping in person have their own reasons for doing so:
Having the ability to see and touch an item before buying it No delivery time The luxury of taking the item back home immediately No fear of ending up with something they did not choose No additional shipping costs No danger of the item getting damaged during shipping Being able to talk to a sales representative before buying Enjoying the atmosphere of shopping on the spot Simpler protocols if they wish to return the item
Obviously, the cons of each shopping method can be found among the pros of the other one – it appears that these two models of shopping are primarily focused on rectifying each other’s shortcomings. The best way of understanding the dynamic correlation between regular stores and e-commerce platforms is to review case studies – the following infographic will use the examples of noteworthy store brands, like Walmart, Nordstorm, The Home Depot, Best Buy and others, and examine how their offline vendors measure up against the sales conducted on their online counterparts. By doing so, the infographic demonstrates the balance of power distributed between each retailer’s brick and mortar stores and their own e-commerce platforms. It shows the numbers which reveal why brick and mortar is still the dominant model by a landslide, but also proves that e-commerce is tirelessly closing the gap between the two. Check the infographic below which illustrate 11 of the Brick and Mortar Stores and their online activities.
How businesses use mobile marketing to their advantage is something everyone can learn from. Read today about “Pomodoro” creativity hacks which help you to conquer the world with mobile marketing. Since we live in the age of digitalization it is important for us to get the screen off time, or screen away time.
Social media and Max is a match made in heaven. Prolific digital marketer with considerable skill in graphic design and writing, his endless thirst for knowledge and communication can be sated only by the dynamically changing world of social media. Always on top of the latest trends and development in social media marketing, Max’s curiosity and vision bring invaluable insight and value to any project. Max Chekalov Guest Writer, appgeeks.org
We live in a digital era. We work on computers, socialize on mobile devices, and even spend free time in front of the screens. It’s about time to look into techniques for creativity hacks, which can help us to get offline time. Appgeeks.org recently reported that already as of 2015, 92% of the world’s population owned a mobile device, which is a testament to how popular they’re becoming. However, sometimes we need to escape into nature, relax at sea, and use that precious free time to recharge our batteries and get away from smartphones. But, what to do when vacation is nowhere in sight, work keeps piling up, and smartphone buzzes every few minutes? Pomodoro Productivity Technique A potential solution could be to find a productivity method to work your way through loads of tasks more easily. While there are quite a few techniques that promise to change your habits, we will focus on one legendary method that changes the way you organize your work. The Pomodoro Technique, named after a tomato-shaped kitchen timer, was invented by Francesco Cirillo, an Italian entrepreneur, and developer. He used a kitchen timer and set it to 25 minutes during which he focused on one task only. How To Use Pomodoro Pomodoro is one of the simplest productivity hacks. You only need a timing device, a pen, and paper. Write down your daily tasks, split them into smaller assignments, and follow the Pomodoro structure: 1. Pick an assignment 2. Set the timer 3. Work for 25 minutes (the 25-minute interval is also known as one Pomodoro) 4. Take a 5-minute break (get coffee, drink water, stretch your legs) 5. Repeat these steps until you complete four Pomodoros (25-minute working session) with 5-minute breaks 6. Take a long 30-minute break 7. Repeat steps 1-4 until your workday is over The Philosophy Behind Pomodoro Structure Pomodoro encourages us to be realistic about our daily goals. If the work is overwhelming, split it into smaller tasks. This way, tasks will become manageable and you won’t end up feeling overwhelmed. The general idea is to set realistic goals that can be quickly completed. The sense of accomplishment and 5-minute breaks, during which it is forbidden to think about work, will help us to get to and through the next task. There’s also a science behind Pomodoro. Some psychologists believe that the natural attention span lasts for only 20 minutes. That’s almost one Pomodoro unit. Pomodoro followers believe that after 25 minutes we need to reset and recharge to continue with work. The Future Of Pomodoro In The Digital Age Today, when multitasking seems unavoidable, it’s hard to stay focused on just one task. With 67% of mobile device users checking email on smartphones regularly, we need new ways of managing time and attention. While Pomodoro may not be suited for everyone due to its rigid time limitations, it can help with prioritizing essential tasks and not dissipate attention. It can be hard to maintain Pomodoro intervals without being interrupted, but at least you can try working without distractions
Best Influencer marketing can be achieved by understanding the rules of engagement and following them like a simple bible to maximize your ROI. Influencer marketing got socially acceptable over the last years. Marketers across all industry value working with the right influencers for their brand. Let’s have a look at how we can maximize our goals with them.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Selling fashion online, electronics or finding the next guests for your hotel. Across all industries, we can see influencers which are the spokesman for brands and are seen as an influencer by thousand of their social followers. The infographic below prepared by eBrsandz Inc below talks about “How to Do Best Influencer Marketing”. It can be seen as a starter kit for those who have not dug their toe into the water of influencer marketing or a refresher for the once who want to validate their engagement models. Who is an Influencer? An influencer has the ability to change behaviors or impact purchase decisions in a given context. On the social web, influencers have earned an engaged audience by producing content on specific topics. What is Influencer Marketing? “Influencer Marketing is the process of identifying, targeting, and connecting with individuals that have influence over your target audience rather than trying to reach that audience all on your own.” – states Ana Hoffman, Traffic Generation Cafe The Power of Influencer Marketing • 3% of People can Create 90% of the Impact on the Web • 650% Return on Investment through influencer Marketing • The Fastest Method of Client Acquisition • The Most Cost Effective Way to Acquire New Customers Advantages of Influencer Marketing Influencer Marketing is about LEVERAGING the influencers reach, authority and recognition which gives us an increased social influence to a larger audience and engages us with new customers. Influencers are an own species of people who are suspicious to new brands since they believe into losing their influence. Tips for Getting on the Influencer’s Radar So it is important to understand how we can attract them. Let’s look into some tips. Link to influencers content repeatedly and shamelessly, write a bold introduction, quote them and prove an influencer’s method works; in other words become a case study. In other works gain their trust by illustrating understanding into what they do. Follow The 3-2-1 Approach 3 Detailed Comments, 2 Social Shares, 1 LinkBack. Add a New Tip to their Post or pitch a collaborative project. Provide something the influencer needs. Make their content even better; create a Slideshare presentation or an infographic. Sometimes pimping content up with animation or an explainer video can do the job. Influencer Marketing – Words of Wisdom • Don’t ignore newcomers as they may turn out to be future influencers • Choose your influencers based on the quality of their work and not based on their reach You might ask yourself, how to reach Influencers? Sometimes you can find a contact form on their Website or find their Twitter handle or research their preferred Social Profile. Join their mailing list and reply to their email if they are using them. Use BuzzSumo to find awesome content and Influencers who Shared them. Of course, don’t let yourself not pay attention to influencer platforms like impactana where you can find and get in touch with an influencer. With this powerful guide, you can easily achieve a great ROI and make the best influencer marketing happen. Bookmark the page for your future reference and read the full infographic below with more det
Validating the investment an organization is ready to do is essential to ensure productivity and financial aspects are considered and proven. Digital Asset Management solutions can proof easy their ROI (return on investment) and TCO. Let’s have a look together on the Business Case which illustrates the savings an organization can achieve.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
In the era of digital transformation, it’s crucial that businesses protect and organize their digital assets. This infographic prepared by WIDEN, a UK based digital asset management solutions provider, shows us why DAM should be a priority and incorporated into your overall business strategy. What are Digital Assets? Digital assets are not merely digital files. They are pieces of content that are valuable to your organization and have high replacement costs if lost. Digital Assets include Product Images, Stock Photos, Audio Files, Video Files, Design Files, Logos, Presentations, Fonts, and Documents for example. Losing or misplacing digital assets costs you money, time, and energy. A good digital asset management system can store all the asset formats listed above in a secure and organized environment, which has mechanisms in place to control your content throughout all stages.
Did you know … Personalizing the customer experience is the most important marketing trend to top performers in 2018.
What is this DAM thing? Digital Asset Management (DAM) is the management, organization, and distribution of digital assets from a central repository. In layman’s terms, the DAM is a solution to easily manage all of your digital files in one place. Automatic file conversion DAM can automatically convert images, audio, videos, and documents to other file formats on-the-fly. This saves people from working with PhotoShop, Illustrator, Premiere Pro or other image and video editing programs which are expensive and require expert knowledge to acquire. ”We sent out 75,000+ assets from the DAM system in the last 4 years. If each one took me one minute to process in the old way, then Widen saved me on the order of 31 weeks worth of time.” – stated a graphic designer at 5.11 Tactical Series Why your business needs DAM Without a DAM solution in place, companies are losing time, security, efficiency, and assets. 82% of businesses report that finding assets is the biggest challenge they have when working with digital assets. Does this not sound like a clear business case to implement a digital asset management solution? Why should DAM be a priority for marketing, creative, and IT? The average person looks for a media file 83 times a week and fails to find it 35% of the time. Research shows that digital asset management solutions will drop that figure to 5%. The savings here are simple to calculate and can be reviewed in the graphic below. Professionals spend 1 out of every 10 days on file management. 72% of organizations have problems providing other staff members with access to assets within the organization, which reduces collaboration between departments. The infographic below illustrates by number some more ROI examples based on the findings of Widen customer base. To summarize the graphic let’s have a look into the top three benefits of DAM named by active users.
73% of their clients named re-use of digital content 70% named workflow (automatic actions based on a trigger) 67% named improved search results
Workflow capabilities are important in DAM solutions, with top performers 3-4 times more likely to use pre-configured workflows. The business case speaks for itself and the top 3 considerations f
Email Is King, long live the King. The one who adapts to the changing times is the one who survives. Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times. No wonder it has not only just survived but is ruling the marketing world for decades.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
Despite all the marketing channels that have emerged in the past two decades, as we know social media and video have addressed the needs of our young generation Y and Millenials. The email marketing segment has addressed the baby boomer segment of age and is still number 1 for them. Only marketers understanding audience and adoption in the email marketing tools with new technologies will achieve their mission. Email is King! Compared to other channels email marketing efforts are measurable and show high ROI. A plus is for sure that it can reach your client in real-time and personalization increases the open rate. Furthermore, a good marketing campaign which spans our omnichannel life does live from diversity. Email works in every stage of a sales process. A good marketing tool can automate most of the steps in a campaign which allows the marketer to focus on other elements. Utilizing animation and interactivity addresses the gamification aspect in every person.
According to the Salesforce State of Marketing report in 2017, 67% of marketing leaders currently use a marketing automation platform while 21% of them plan to use it in the next two years.
This infographic by email design and HTML-coding company Email Monks, show eight reasons for email’s effectiveness: 1. It drives conversions. 2. Its efforts are measurable. 3. It reaches customers in real-time and can be personalized. 4. It works at every stage of the buyer’s journey. 5. Many of its processes can be automated, freeing up marketers’ time. 6. It is continually being updated with interactivity and animation. 7. It’s a prime channel for testing. 8. It’s a permission-based channel. Check the infographic, “Email Is King – Why Email Is Still Supreme”, below and see more details on how to master a proper email marketing campaign with success. Share your knowledge in the area with your peers, use our commenting section below.
The e-commerce space is starting to get crowded as more and more companies are putting up their online shop. To survive the competition, your e-commerce shop needs to be responsive to customers’ shopping needs and preferences.
James Patterson oversees business development and sales and marketing initiatives throughout the EMEA and APAC regions for transcosmos IT and Customer Support Services, managing a team of sales professionals and consultants in these territories. James fully understands and supports the requirements and challenges of complex IT Support and Customer Service environments, having guided an array of large organizations through the consultative process of developing complex solutions to fit the customer’s needs. James Patterson Guest Writer, transcosmos Information Systems Limited
In the infographic that follows, you’ll understand why a good e-commerce strategy all starts with a well-executed website. Moreover, you’ll find out the best practices to adopt in building your online business or e-commerce shop.
Here are some highlights from the featured infographic:
Majority of consumers look at the website’s design, product images, and similar visual aspects before purchasing something from e-commerce retailers. A top-notch e-commerce website needs to have the best design, performance, and user experience possible.
A website may include a homepage, product page, shopping cart, checkout page, and payment confirmation page. Each of these sections has a distinct role to play to help customers experience hassle-free shopping on your website.
Homepage – This serves as the physical storefront of your online business and should be designed to welcome customers to your site. The homepage also gives users a bird’s-eye view of your product classifications or categories.
Plus, your homepage should contain helpful information about store policies and guidelines that customers need to know.
Product Page – This page contains a specific product that customers could check out. When you include detailed descriptions and corresponding images, it’s easier to encourage customers to purchase that item.
Shopping Cart – This is where customers place the items that they plan to buy, similar to the ones that you use in an actual, physical store. Customers should see an itemized list of products in their cart, including the quantity, size, make or model, and other particulars.
At this stage, buyers should also see the total cost of the products and other applicable charges on this section of your website, and later on, via the checkout page.
Checkout Page – Here, you should ask customers to provide basic personal details, such as their contact information and complete delivery address. Be sure that the fields that customers need to fill in have proper labels or appropriate examples.
Your website’s checkout page should also indicate multiple delivery or shipping methods that customers can choose from.
Last but not least, you should provide an order summary and indicate several payment options to help your customers complete the purchase without hassle.
Payment Confirmation Page – This is the last step where you – as the seller or retailer – confirm that the purchase has been successful. Your payment confirmation should reiterate the details of the order or purchase, including the amount paid, shipping or delivery date, and other special instructions for the buyer.
For further engagement, you could give customers the option to sign up for news and updates about your products. You could also provide links to your social account or customer support in case customers want to reach out to you later on.
For more tips on how to implement these strategies in setting up your e-commerce website, read the full
We can see $ 31.26 bn is expected annual global card fraud losses in 2018. Increasing collaboration between stakeholders, infrastructure rationalization vendor operations consolidation, next-generation technologies, and cybersecurity are the key emerging trends in the payments Space.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka CTO, Co-founder, Skillz Middle East
EFFICIENCY Banks Becoming Platform Players Banks are adopting a collaborative platform model to remain central to the new ecosystem by connecting producers (FinTechs and other third-party payment providers) with consumers (merchants, corporate, and end users) Payment Infrastructure Rationalization Expected mergers and acquisitions will consolidate payments infrastructures and expand the reach of firms. improve value propositions to customers. and create more customized solutions Vendor Consolidation Payments services vendors are looking to consolidate to capitalize on economies of scale. INNOVATION Key for innovations are elements of open API’s and alternative payments channels are increasing like for example contactless payments growth. Also, we can see innovation is driven by exploring distributed ledger technology (DLT) for cross-border payments and Instant Payments (IP) is emerging, which is seen as the new normal. SECURITY Regulators are Focusing on Data Privacy Laws Regulators are bringing new cybersecurity regulations as 918 publicly reported cybersecurity breaches exposed over 1.9 billion data records globally in H1 2017. Payments Firms Continue to Invest in Advanced Technologies Related to Authentication to Fight Fraud and Data Breaches. Advanced authentication techniques such as biometrics, geo-location, and interoperable cryptographic keys are being used to mitigate cyber threats.
81% Hacking-related breaches globally leveraged weak weak stolen passwords in 2016.
We can see $ 31.26 bn is expected annual global card fraud losses in 2018. Robotics Process Automation and Machine Learning and Helping in Fraud Detection. RPA and machine learning are helping payment service providers (PSPs)in reducing payment fraud, while continuously monitoring systems for possible threats. No other industry is fighting with so many possible technology improvements than the payment industry. While we know that in a lot of countries the innovation experts see credit cards and cash payments as already expired payment methods, we witness on emerging markets the innovation going backward. Credit card fraud in emerging markets are still handled like 10 years ago and products can’t speed up enough for consumers. Take a look at the infographic below put together by Capgemini. Share your thoughts and give us an idea about the innovations you witnessed coming up or prefer the most. Use our commenting section below.