The Strategic Travel Entrepreneur: Recent Episodes
Rita M. Perez
Welcome to the Strategic Travel Entrepreneur! In this podcast, I share all the things I wish I knew when I first started my business over 10 years ago, to help you become a more strategic travel entrepreneur.
Send Rita a text with your thoughts!
Join us at Prep for Wave Week this year: https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/
Fill out Rita's 2026 Feedback Form: https://forms.gle/3zuchVKZ817RvGyk9
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
I don't know about you, but AI has been big on my brain this summer.
Coincidentally, The Legal Paige just came out with a reel talking about using AI legally.
I'm sharing the four big things Paige mentioned, and translating them to how they would affect travel advisors like you.
Things like why you can't just upload other people's work into AI to who actually owns the content AI creates for you.
I'll share what I've been rethinking about my own courses and content, plus some GPT ideas I'm excited about for helping you get the most out of what you've already got.
I'm not a lawyer, but Paige is, and I've been following her long enough to know that she knows her stuff and then some.
Come think through these topics with me, as we're all figuring this out this new world together.
Questions this episode answers:
- Is it legal to upload client itineraries into AI tools or a CRM's AI?
- Can you copyright a blog post or website that AI wrote?
- Is it a copyright violation to upload someone else's course or digital product into AI?
- Should travel advisors use AI to write their contracts?
- What should you never paste into AI?
- Do you need an AI clause in your travel agency terms and conditions?
- Can a client legally run your itinerary through AI and use it themselves?
- How can travel advisors use AI and GPTs to get more out of the content they already own?
The Legal Paige Reel: https://www.instagram.com/reel/DbqlAc_yw8o/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The Legal Paige Templates affiliate link: https://thelegalpaige.com?aff=847
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Join us at Prep for Wave Week this year: https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
If your social media posts aren't working, it's probably because every single one is trying to sell.
I learned this the hard way back in my baby travel advisor days, and I saw it happen all over again at a recent workshop where advisors kept turning warm-up posts into sales posts.
So let's talk about why that pushes the right people away, because nobody hands a complete stranger $10,000 to plan their trip, amiright??
I'm walking you through the three jobs your posts should actually be doing, Meet, Connect, and Convert, so you can stop yelling "book with me" into the void and start building the kind of trust that leads to real bookings.
Your feed is a place to build relationships, not a billboard, and once that clicks, everything about your marketing gets easier.
Questions this episode answers:
- Why isn't my social media selling as a travel advisor?
- Should every social media post be a sales post?
- How often should travel advisors post on social media?
- What types of social media posts should travel advisors make?
- How do I build trust with clients on social media?
- What's the best call to action for a social media post?
- Why do my salesy social media posts push clients away?
- How do I sell travel on social media without being sleazy?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get your ticket to Client Callout: https://strategictravelentrepreneurpodcast.com/client-callout/
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
You know that feeling when the phone rings and your whole body kind of shudders?
Yeahhhh, that's exactly what Dr. Amanda White and I are unpacking, because burnout in your travel business usually isn't as much a systems problem, as it's a stress response you may not have dealt with yet.
We talk about why your body keeps score long after the busy season ends, what actual boundaries look like when your clients are in three different time zones, and the mindfulness tools that go way beyond bubble baths.
Amanda brings her doctorate in workplace trauma plus her own experience as a travel advisor, so this is research-backed and industry-specific advice.
If you have been wondering how long you can keep going like this, start here.
Get Amanda's Catalyst Reset and use code STEER for 15% off (affiliate link): https://ritaventures--adwcatalyststrategies.thrivecart.com/catalyst-reset-travel-advisors/
Visit Amanda's website: https://adwcatalyststrategies.com/
Questions this episode answers:
- Why do travel advisors burn out?
- Is burnout a trauma response?
- Can workplace stress cause physical health problems?
- How do I set boundaries as a travel advisor?
- What boundaries should I set with travel clients?
- How do I stop working 24/7 in my travel business?
- When is it okay to bend your business boundaries?
- What are mindfulness techniques for stressed business owners?
- Should travel advisors refer business to other advisors?
- How do I know if I'm charging enough as a travel advisor?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get your ticket to Client Callout: https://strategictravelentrepreneurpodcast.com/client-callout/
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
You don't need to market to everybody, and trying to is why your marketing feels so hard right now.
I'm walking you through exactly how to figure out your right fit client as a travel advisor, from my own journey landing on cruise retreats to the onion layer exercise I use to peel back what your ideal client actually values.
We're talking about why niching down makes your discovery calls easier, your lead magnets write themselves, and your referrals stronger.
Plus I'm sharing details on my upcoming Client Callout workshop, where you'll walk away with social media posts built around the client you actually want to work with.
If your marketing has been trying to please everyone, this one's going to change how you show up online.
Questions this episode answers:
- Why isn't my travel marketing working even though I'm active on social media?
- How do I niche down without losing potential clients?
- What is the onion layer exercise for finding your ideal client?
- How do I figure out what type of trips I should specialize in selling?
- Why does niching down make discovery calls and proposals easier?
- What questions should I ask to define my ideal travel client?
- How do I use my own personality and interests to find my travel niche?
- Can I still book other types of trips if I niche down my marketing?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Getting ready for your first or next ship inspection and not totally sure what to bring, film, or expect?
I'm breaking down exactly how to prep for a ship inspection, from comfortable shoes and battery packs to the content strategy that'll help you actually use that footage after you're home.
I'm covering the must-get shots like public spaces, cabins, and pool decks, plus tips for smooth panning, protecting kids' privacy on camera, and squeezing every bit of value out of your stories and posts.
You'll also get insider honest logistics like security check-in, tipping servers, and what happens if you run out of time before you've gotten everything on your list.
Whether this is your first ship inspection or your fiftieth, you'll walk away with a game plan for gathering content that actually helps you sell more travel.
Questions this episode answers:
- What should I pack for a cruise ship inspection?
- What content should I film during a ship inspection?
- How do I prepare for my first ship inspection as a travel advisor?
- What footage should I prioritize on a cruise FAM?
- How do I get smooth, non-shaky video footage on a ship?
- How do I use Instagram stories during a ship inspection?
- How do I repurpose content after a ship inspection?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
I cannot believe we are already at the halfway point of 2026!
In this mid year business review, I'm pulling back the curtain on what January through June actually looked like for me as a travel industry educator and podcaster, including the wins, the not so great moments, and the pattern I finally noticed.
We're talking branding transformations, a business name change, health hiccups, revenue gaps in the first half of the year, and why Q2 ended up being my favorite quarter so far.
If you've ever wondered what running a solo travel business actually looks like behind the scenes, this one is for you.
The second half of 2026 is about to be incredible and I cannot wait to share what's coming.
Questions this episode answers:
- How do you do a mid year business review as a solo business owner?
- What does running a travel business really look like behind the scenes?
- How do you create stability in a travel business when revenue is inconsistent?
- How do you know when it is time to rebrand your travel business?
- What is the value of attending in person events as a travel industry entrepreneur?
- How do you use a word of the year to make better business decisions?
- How do you niche down in the travel industry and why does it make your marketing easier?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Y'all, I brought the WHOLE team for this one!!
A panel of some of the most brilliant marketing minds in the travel industry, and we went ALL the way in on what's actually working on social media for travel advisors in 2026.
We're talking yapping, episodic content, why supplier graphics are hurting you, and why the most powerful marketing tool you have is literally just your face and your personality.
Spoiler alert: the over-polished, perfectly curated content era is out, and good riddance!
If you've been hiding behind brand graphics and generic captions, this is your sign to step out from behind the curtain and start showing up as YOU.
Pull up a chair, because this conversation is giving you permission to stop stressing and start connecting :)
Questions this episode answers:
- What social media trends should travel advisors focus on in 2026?
- What is yapping and how can travel advisors use it to grow on social media?
- Should travel advisors use supplier graphics on social media?
- How do travel advisors create authentic content that actually converts?
- What is episodic content and how can travel advisors use it to build an audience?
- How do travel advisors stand out on social media without going viral?
- What type of content performs best for travel advisors on Instagram in 2026?
- How do travel advisors stop chasing vanity metrics and build real community on social media?
- What storytelling frameworks can travel advisors use to create engaging social media content?
- How do travel advisors show up consistently on social media without burning out?
Connect with Wendy: https://www.instagram.com/redgrapesocial/
Connect with Kyla: https://www.instagram.com/thesocial.passport/
Connect with Kelli: https://www.instagram.com/kellihayessmith/
Connect with Krystle: https://www.instagram.com/krystle_straub/
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Closed mouths don't get fed, and neither do travel advisors who keep marketing their features instead of their outcomes.
Courtnie Nichols and Lary Néron joined me to break down the difference between what you do and what your clients are actually buying when they hand you their trust and their credit card.
From air-only retainers to the difference between wealthy and high net-worth, we talked pricing confidence, client profiling, and why the biggest block between you and better clients might not be your strategy at all.
Questions this episode answers:
- What do travel clients actually pay for when they hire a travel advisor?
- How do travel advisors stop undercharging and start pricing with confidence?
- What is the difference between feature selling and outcome selling in a travel business?
- How do retainer models work for travel advisors?
- Why are supplier awards and top producer rankings misleading metrics for travel advisors?
- What does friction removal mean in a travel business and why do clients pay for it?
- How do travel advisors attract high net worth clients without paid advertising?
- What is the right niche for a travel advisor and how does niching down increase referrals?
- Why do travel advisors struggle to articulate their value and how can they fix it?
- How do you build a profitable travel business around fewer clients and higher fees?
Connect with Lary: https://www.linkedin.com/in/lary-n%C3%A9ron/
Connect with Courtnie: https://www.linkedin.com/in/courtnienichols/
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596
Use the Lead Generation Calculator: https://programs.steeryourmarketing.com/products/courses/view/1138259
Overwhelm isn't your actual problem.
Whether you're struggling to get enough clients or drowning under too many of the wrong ones, the root cause almost always comes back to not knowing your numbers, skipping the plan, and saying yes to everything.
We're getting into the fear, the analysis paralysis, the over-educating without doing, and the boundaries you desperately need to set.
If you're ready to snap out of it and into action, this is the pep talk you're needing.
Questions this episode answers:
- Why do travel agency owners feel overwhelmed in their business?
- What is the real root cause of overwhelm for travel advisors?
- How do I know how many clients I need to grow my travel business?
- What should I do when I have too many clients but not enough income?
- How do I stop saying yes to everything in my travel business?
- What is a lead generation calculator and how does it help travel advisors?
- How do I set boundaries as a travel agency owner?
- Why is knowing your income goal important for travel business success?
- How do I stop overcomplicating my travel business and take action?
- What systems and workflows do travel agency owners need to reduce overwhelm?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/takethehelmvbs
FB: https://www.facebook.com/groups/529490048073622
Email:
rita@steeryourmarketing.com
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596
Register for WITS 2027: https://witsummit.com/annarbor
I just got back from the Women in Travel Summit (WITS) in Chattanooga and I have SO much to share with you.
From building an irreplaceable brand to owning your lane and stop trying to be better than everyone else, the takeaways from this event are ones you're gonna wanna scribble down.
I am spilling all the notes I took straight from a Pinterest insider on trends, boards, Gen Z travel behavior, and why your pins need a good strategy behind them.
If you have been sleeping on Pinterest as a marketing tool for your travel business, this one is going to wake you up, like it did for me.
Questions this episode answers:
- What is the Women in Travel Summit and is it worth attending?
- How can travel advisors use Pinterest to get more clients?
- What are the biggest Pinterest trends for travel in 2026?
- How do travel advisors find their niche and stand out from the competition?
- What content should travel advisors be creating to attract their ideal clients?
- How far in advance should travel advisors be planning their Pinterest content?
- Why is Gen Z an important audience for travel advisors on Pinterest?
- What do retreat planners need to know before selling group travel experiences?
- How can travel advisors use storytelling to market their business on social media?
- What are the best Pinterest board strategies for travel advisors?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026
Join Host Agency Review's Tech Week: https://hostagencyreviews.com/har-wired
Ya'll loved the first version so much that you requested a cruise specific version, so here we are!
I'm breaking down exactly how many cruises you need to sell at every price point to hit $50,000 as a travel agent, from a Royal Caribbean balcony in Alaska all the way up to a world cruise on Oceania.
We're talking mass market, premium, luxury, and expedition cruises, as well as selling suites versus balconies, and how that changes how many bookings you actually need.
I think these numbers are going to make you rethink where you're spending your time and who you're marketing to, so grab a pen and let's do some math together.
Questions this episode answers:
- How many cruises does a travel agent need to sell to make $50,000 a year?
- How much commission do travel agents make selling cruises?
- Is it more profitable to sell cruise suites or balcony cabins as a travel agent?
- What is the difference in commission between mass market, premium, and luxury cruise lines?
- How much do travel agents make selling world cruises?
- Should travel agents charge fees on cruise bookings?
- How many cruise bookings does a travel agent need per week to reach their income goal?
- What cruise lines pay the most commission to travel agents?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026
Etsy store where I bought my stickers: https://www.etsy.com/listing/1581100221/custom-vinyl-stickers-die-cut-stickers
If you have ever thought about setting up a travel table at a vendor event but talked yourself out of it, time to think again.
I am pulling back the curtain on everything I did to prep for my first travel agent trade show, including the budget-friendly booth materials I grabbed at CVS, Walgreens, and Etsy, the QR code and giveaway strategy I used to grow my email list right from the table, and how I started real conversations without feeling salesy or awkward.
Then I came back after the event and recorded what actually happened, what worked, what I would change, and why I am already looking for the next one.
Whether you are a total beginner or just need a little push to finally get in the room, I am sharing everything so you can show up confident, strategic, and ready to make it count.
Questions this episode answers:
- How do travel advisors set up a vendor table at a trade show on a small budget?
- What should travel advisors bring to their first vendor event?
- How do travel advisors grow their email list at a trade show?
- What booth materials work best for service based travel businesses?
- How do travel advisors start conversations at a trade show without being salesy?
- Is being a vendor at a travel industry event worth it for a small travel business?
- How do travel advisors use QR codes and giveaways at vendor events?
- What is the ROI of a vendor table at a travel agent trade show?
- How do travel advisors get new clients through in-person marketing events?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/
Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026
Whitney Shindelar's Prep for Wave Week Presentation: https://youtu.be/H4FwXgpls2k
Get the Networking Logbook: https://amzn.to/4uOZXca
If the thought of selling makes you feel a little icky... you are not alone (and you're also probably not the problem).
The gross part of sales isn't the selling itself; it's pitching to somebody without knowing anything about them.
So let's flip the script.
You are no longer just the salesperson; you are THE travel matchmaker.
I'm walking you through how to show up at networking events with genuine curiosity instead of desperation, what to actually say when you meet somebody new, and exactly when it IS time to make the hard pitch and how to close it with confidence.
If you are a travel advisor who has been overthinking every sales conversation, definitely tune in.
Questions this episode answers:
- How do I sell my travel services without coming across as pushy?
- What should I say when I meet someone new at a networking event as a travel advisor?
- What is the difference between a networking event and a sales event?
- How do I introduce myself as a travel advisor without using an elevator pitch?
- When is it okay to make a hard sales pitch as a travel advisor?
- How do I close a discovery call as a travel advisor?
- How do I follow up with a potential client without feeling like a pest?
- What tools can travel advisors use to track networking contacts and leads?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/
It's Travel Tech Audio Summit time and this year's lineup is one I'm super proud of.
We're talking CRMs, AI agents, booking platforms, fee guidance, trip tracking, and more!
The coolest part?
Almost every single tool you're about to hear about was built by travel advisors just like you.
These are the travel tech tools that are going to make you look like a total bad booty in your travel business in 2026 and beyond.
If you want the full 30-40 minute interviews with exclusive promos you won't find anywhere else, head to the link above and grab your complimentary spot in the travel tech feed.
Questions this episode answers:
- What are the best travel tech tools for travel advisors in 2026?
- What CRM should I use for my travel agency?
- How much should I charge for travel planning fees?
- What is the best booking platform for independent travel advisors?
- How can AI help travel advisors run their business?
- What travel agency software is built by travel advisors?
- How do I track client trips and follow ups as a travel advisor?
- What is the best all in one platform for independent travel entrepreneurs?
- How do I automate my travel agency without losing the personal touch?
- What travel tech tools help travel advisors save time and make more money?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/
What if the secret to growing your travel business was actually doing less?
I'm getting into the tasks, platforms, and decisions that travel advisors need to stop saying yes to, plus the smarter investments that actually buy back your time and your sanity.
I'm sharing what is coming up on the Travel Tech Audio Summit and why this year's lineup might be the most exciting one yet.
Consider this your permission slip to subtract something this week.
Questions this episode answers:
- What tasks should travel advisors stop doing to grow a more sustainable business?
- How can travel advisors buy back their time without sacrificing business growth?
- What technology tools are travel advisors using to automate and save time?
- What is the Travel Tech Audio Summit and how can travel advisors sign up?
- When should a travel advisor outsource tasks in their business?
- How can travel advisors reduce stress and burnout while still running a successful agency?
- What is ManyChat and how can travel advisors use it to save time?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/
Let's talk money, honey :)
I'm pulling back the curtain on exactly how many trips you need to sell, across six different trip types, to gross $50,000 as a travel advisor.
From a Disney spring break family trip to a 20-person river cruise group, you'll quickly find that not all trips are created equal...in time, effort, and commissions earned.
Whether you're just starting out or you've been on the hamster wheel wondering what to focus on next, these numbers are going to give you serious clarity on what it takes to hit your income goals.
Questions this episode answers:
- How many trips do I need to sell to make $50,000 as a travel advisor?
- Which trip types pay travel advisors the most commission?
- How much commission do travel advisors make on Disney trips?
- Is it worth charging planning fees as a travel advisor?
- How many river cruises do I need to sell to hit my income goal?
- What is the most time efficient way to make money as a travel advisor?
- How do travel advisor commissions compare across different destinations?
- Can travel advisors make $50,000 a year selling group trips?
- What trip types should a travel advisor specialize in to maximize revenue?
- How do I figure out how many trips I need to sell to reach my travel advisor income goal?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
We're hitting a massive milestone and I'm handing over the mic to my pal Stephanie Gries of Travefy to ask me ALL the things.
We get into why most travel advisors are leaving money on the table with their marketing to the underrated in person strategies that actually make a difference.
We're also talking spirit animals, flight confessions, and the hardest business decisions I've made this year.
Grab your favorite bevvie because this one is a mixed bag of fun, honest conversation, and actual marketing strategy you can use for your travel business today.
Questions this episode answers:
- How can travel advisors use in person networking to grow their travel business?
- What marketing mistakes are travel advisors making on social media?
- How do you write hooks that actually stop the scroll and convert followers into clients?
- What is the difference between people of influence and influencers for travel advisors?
- How can travel advisors get in front of new audiences without paid advertising?
- What is the best marketing strategy for travel advisors who are not getting clients from friends and family?
- How can travel advisors sell their travel photos and videos for passive income?
- What does it take to build a sustainable and profitable travel business from scratch?
- How do you know when to shut down a program or offer in your travel business?
- What podcasts and resources should travel advisors be listening to for business growth?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
You are posting, you are showing up, and still crickets.
Sound familiar?
I am pulling back the curtain on the five biggest marketing mistakes I see travel advisors making right now, from speaking to everyone and converting no one, to always asking for the sale before you have even built the relationship.
Let's help you stop guessing and start taking the right marketing action.
Questions this episode answers:
- Why is my travel agency marketing not working?
- How do I find my ideal client as a travel advisor?
- Why am I not getting clients from social media?
- What is WIIFM and why does it matter in travel marketing?
- How often should a travel advisor ask for the sale on social media?
- Why is my travel agency not attracting the right clients?
- How do I get more clients for my travel business?
- Should travel advisors have a niche?
- How do I add personality to my travel agency marketing?
- How do travel advisors find clients outside of social media?
Enjoy and take action!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151
Travel Market Report: https://www.travelmarketreport.com/
I recorded this one live aboard AmaWaterways's AmaCerto at this year's TMP on the River.
Dori Saltzman, cruise editor at Travel Market Report, joins me to break down everything travel advisors need to know about selling river cruises and what went down at this year's River Cruise Expo.
We also get into the good stuff like how to use press relationships to grow your travel business, why your "about me" page is actually not about you, and how marketing to your ideal client brings you so much ease.
If selling more river cruises, getting media coverage, and showing up as the go-to travel advisor in your niche is on your radar, this conversation was made for you.
Questions this episode answers:
- What is the ASTA River Cruise Expo and should travel advisors attend?
- How can travel advisors start selling river cruises with confidence?
- How do travel advisors get press coverage to grow their business?
- What is a unique value proposition for a travel advisor and how do you write one?
- How should travel advisors market to their ideal client?
- What is the difference between the River Cruise Expo and other travel advisor conferences?
- How can travel advisors use LinkedIn and local press to build relationships with journalists?
- Why should travel advisors say no to certain clients to grow a more profitable business?
Connect with Dori: https://www.linkedin.com/in/dori-saltzman/
Solve the mystery in Dori's book *affiliate link*: https://amzn.to/4s7FJIP
Luxury Travel Report: https://www.luxurytravelreport.com/
Enjoy (and take action!)
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151
Business Maintenance Checklist: https://programs.steeryourmarketing.com/products/offers/view/1179572
Just like your house, your business needs an annual tune-up.
From seller of travel licenses to SEO audits, there are maintenance tasks every travel advisor business owner needs to tackle every year.
Consider this your official reminder and your roadmap :)
Questions this episode answers:
- What is the difference between a travel advisor and a travel agency owner?
- What business maintenance tasks should travel advisors complete every year?
- What legal and compliance requirements do travel advisors need to renew annually?
- Do travel advisors need a seller of travel license?
- How should travel agency owners manage business risk and insurance?
- What should travel advisors include in their annual marketing audit?
- How do travel advisors improve their SEO and online discoverability?
- What systems and technology should travel agencies review every year?
Check out The Legal Paige's In Case of Death File (affiliate link): https://thelegalpaige.com/products/in-case-of-death-file?_pos=1&_sid=17185ccec&_ss=r&aff=847
Enjoy (and take action!)
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151
If you've been wondering how to get more travel clients without feeling like you're shouting into the void on social media, events might just be your new BFF.
From festivals and farmers markets to virtual summits and charity galas, there are so many creative ways to get your travel business in front of the right people, and most of them don't require a huge budget.
I'm walking you through four different ways to show up at events depending on your goals, your niche, and what you've got to work with.
I'm also chatting on promotional timelines, registration tech, and how to craft a call to action that actually converts after the event wraps.
Le's go!
Questions this episode answers:
- How do travel advisors get more clients through events?
- What types of events should travel advisors attend to find new clients?
- How do I market my travel business at local events and festivals?
- What is the attend, vend, spend, and depend framework for travel advisors?
- How much time do you need to plan an event for your travel business?
- How do travel advisors use virtual events for lead generation?
- What should a travel advisor's call to action be after an event?
- How do I promote a virtual event for my travel business?
- Can travel advisors sponsor events to grow their business?
- How do travel advisors follow up with potential clients after an event?
Enjoy (and take action!)
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Get BOGO Consulting with Rita: https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogo
Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151
Entrepreneurship is amazing, but it can also feel incredibly chaotic, and sometimes life throws you curveballs that force you to finally make the changes you've been putting off.
After a pretty eye-opening specialist visit and an unexpected health scare, I started building personal habits and routines that have completely changed how I show up in my travel business.
Turns out, the structure I spent years fighting because I thought it would box me in is actually the thing giving me more freedom, clearer decision-making, and a faster recovery time when things go sideways.
If you've been resisting routine as an entrepreneur because you're afraid of losing your flexibility, this one's going to help.
Questions this episode answers:
- How do personal habits affect your performance as a business owner?
- How can travel entrepreneurs create structure without losing flexibility?
- What daily routines help reduce overwhelm and decision fatigue as an entrepreneur?
- How does adding structure to your personal life improve your travel business?
- Why do entrepreneurs struggle to prioritize their health over their business?
- How can travel advisors stay productive when life gets chaotic?
- What systems help travel business owners manage unexpected curveballs?
- How do you create a work routine when you're a night owl entrepreneur?
- Why is stability important for running a sustainable travel business?
- How do personal wellness habits make you a stronger business owner?
Enjoy (and take action!)
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join the Interest List for Orlando Summer Camp 6/2026: https://programs.steeryourmarketing.com/products/offers/view/1193096
Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151
You know that feeling when a trip is coming up and you're like, oh shoot, I should probably think about content?
Yeah, same-ish, so let's talk about it :)
I'm breaking down exactly how I prep for content creation before I head out on my upcoming river cruise, from the equipment I actually pack (no, you don't need a bunch of fancy gear) to the types of shots that are going to stop the scroll and connect with your audience.
Whether you're heading out on a fAM trip, a cruise, or creating your own experience, these are the pro tips I use to make sure I come home with a content library that works hard for my travel business.
Oh, and if you've been wanting to up your content game without looking like a full-on tourist with a camera rig, this one's for you.
Questions this episode answers:
- What equipment do travel advisors need to create content on a cruise trip?
- How do travel advisors create content on a FAM trip without fancy gear?
- What types of videos should travel advisors film on a cruise ship?
- What are the best tips for filming travel content on location?
- How do you capture B-roll on a cruise that actually converts on social media?
- What should travel advisors wear when filming content on a cruise?
- How do you get great content on a cruise without looking like a content creator?
- How do travel advisors use cruise trip content across multiple marketing channels?
Enjoy (and take action!)
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us at the Lead Generation Accelerator: https://docs.google.com/document/d/176WVpzZcflAJV3wLT7nFp5VeaocFlURo659PZ4PwvmQ/view
Nina's SEO Masterclass *affiliate link*: https://ritaventures--ninaclapperton.thrivecart.com/6-months-to-50k/
If you've been spinning your wheels on social media waiting for clients to find you, I want to give you full permission to stop.
Social media is a great nurture tool, but it has never been my lead generator, and I'm breaking down exactly why, plus what has actually built my business over the years.
We're talking relationships, LinkedIn, searchable content, and yes, even a little bit of serendipity.
If you're ready to stop chasing viral reels and start building something sustainable, this one's for you.
Questions this episode answers:
- Why doesn't social media bring me clients as an entrepreneur?
- How do travel advisors get clients without social media?
- Is LinkedIn worth it for travel business owners?
- How do I build a sustainable client base as an entrepreneur?
- What is the best lead generation strategy for travel advisors?
- How do I create searchable content that attracts clients?
- Does going viral on social media actually grow your business?
- What is the difference between social media as a nurture tool vs a lead generator?
- How do relationships and networking grow a small business?
- Does the size of your social media following determine how many clients you get?
Enjoy (and take action!)
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us at the Lead Generation Accelerator: https://docs.google.com/document/d/176WVpzZcflAJV3wLT7nFp5VeaocFlURo659PZ4PwvmQ/view
Give your Feedback on Summer Camp: https://forms.gle/kc8U8J6V9UYBion77
Check out the Plan Your Year Workbook: https://amzn.to/4aYAQMW
You cannot build a marketing plan before you have a sales plan, and yet, that's exactly what most travel advisors are out here doing!
Before you touch your content calendar or post another reel, you need to know your income goal, your capacity, and exactly what types of trips are going to get you there.
In this episode, I'm breaking down how to figure out your perfect sales mix so you can stop booking everything and start making real, strategic money in your travel business.
Whether you're a cruise specialist, an African safari advisor, or a theme park pro, going deeper on fewer things is what turns you from a transactional booking agent into a true and trusted advisor your clients can't stop talking about.
Questions this episode answers:
- How do I figure out what to sell in my travel business?
- What should my sales mix look like as a travel advisor?
- How many trips do I need to sell to hit my income goal?
- Why do I need a sales plan before I create a marketing plan?
- How do I choose a travel niche that actually makes me money?
- How can I increase my commission revenue without working more hours?
- What is the best way to boost sales in a travel agency?
- How do I transition from booking budget travel to selling luxury trips?
- What are the best upsells and add-ons for travel advisors?
- How do I stop taking every client and start building a profitable travel business?
Enjoy (and take action!)
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
With AI helping you work faster in the background, you should have more time to add the humanity and ultra-personalization that makes clients choose YOU over booking it themselves.
So I've brought together 8 of my industry pals to share their best tips for creating those jaw-dropping, magical moments that clients talk about for years, from VIP-ing every single client to using automation so you actually have the space to connect.
You're going to hear practical strategies for personalization before, during, and after the trip, plus how to leverage technology without losing that irreplaceable human touch that differentiates you from the machines.
Questions this episode answers:
- What should travel advisors do to follow up with clients before, during, and after trips?
- What are the best off-the-beaten-path experiences to recommend in the Mexican Caribbean?
- How do you use email marketing effectively as a travel advisor?
- What automation tools help travel advisors deliver consistent personalized service?
- How can AI help travel advisors remember client preferences and personalize future trips?
- What are the most important client touchpoints that create unforgettable travel experiences?
Featured Speakers:
- Marcie Muensterman: https://thetraveladvisormarcie.com/
- Lori Gold: https://www.exploremoremexico.com/a/2147513843/oDT729BM
- Dana Zificsak: https://gutsgritgoals.com/
- Ros Ranse: https://www.travelagentachievers.com/
- Kate Thomas: https://www.instagram.com/travelprotheory
- Sahara Rose De Vore: https://thetravelcoachnetwork.mykajabi.com/a/30752/PcLjkYYA
- Stephanie Gries: https://travefy.com/
- Angelique Johns: https://www.wanderluxcollection.com/
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Join Korrine and I on Feb 10th at 3pm EST: https://programs.steeryourmarketing.com/products/offers/view/1192150
Most travel advisors are doing the connecting part of business with emails and social media, but completely missing the meeting part where you actually get clients.
The marketing matrix shows you exactly where to focus your energy across four phases, and I'm breaking down specific tactics for each one, including which activities only you can do versus what you might outsource.
You'll hear real talk about why not everyone in your network should be a client, how to get featured on podcasts and media as a guest expert, and why your discovery calls need better questions.
If you need more clients and less busywork, grab your notebook for this one.
Questions this episode answers:
- What is the marketing matrix for travel advisors?
- Why is social media not getting me travel clients?
- How do travel advisors get more clients proactively?
- What networking strategies work best for travel advisors?
- Should travel advisors attend networking events or focus on social media?
- How do I convert leads into paying travel clients?
- What is the difference between attracting clients and meeting clients?
- Can I outsource my travel business marketing?
- How do travel advisors stay top of mind with past clients?
- What marketing activities should travel business owners do themselves?
Whitney's Session on Prep for Wave Week: https://youtu.be/H4FwXgpls2k
Tee McNeill's Session on Host Week: https://www.youtube.com/live/7gWMn_BMbdk?si=Wqbr82ZhW4vuNGiV&t=18268
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Crunch your numbers on the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator
If you need travel clients this month, stop talking about everything and start selling something specific.
I'm sharing the exact steps I'd take to book clients in February, including how to use your numbers to create a crystal-clear sales target, where to show up (online and in-person), and how to leverage promotions with personal outreach that doesn't sound desperate.
This is your permission slip to put on your business owner hat and get out of your comfort zone.
The stuffy treat is waiting, you just have to keep moving forward :)
Questions this episode answers:
- How do I get travel clients in February when I need sales now?
- What should I do first when I need to book more travel clients fast?
- How do I calculate how many trips I need to sell each month as a travel advisor?
- Should I focus on marketing multiple trip types or just one when I need clients?
- What are the best networking events for travel advisors to attend in February?
- How do I reach out to past clients who haven't booked in a while?
- What should I say when re-engaging travel inquiry leads who ghosted me?
- How can I use social media to get travel clients without sounding desperate?
- Should I host my own event as a travel advisor to get more clients?
- How do I choose which trips to market when I have limited time and need sales?
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Fresh off of PodFest 2026, I'm sharing the 6 biggest marketing trends that kept coming up and they apply directly to growing your travel business.
We're talking LinkedIn, the power of relationships over vanity metrics, getting paid what you're worth, and why you absolutely need a website in 2026.
Plus, I'm calling out the busy-work trap that's keeping you invisible and sharing why being a small fish doesn't mean you can't land big opportunities.
If you're ready to stop spinning your wheels and start building real visibility and revenue in your travel business, this one's for you.
Questions this episode answers:
- Why should travel advisors be using LinkedIn in 2026?
- How do I grow my travel business without a large following?
- What's more important than follower count for travel advisors?
- Do I need a website for my travel agency?
- How can I get paid more as a travel advisor?
- Why am I busy but not making money in my travel business?
- How do I find clients as a new travel advisor?
- What networking strategies work best for travel businesses?
- How can small travel advisors compete with larger agencies?
- Why isn't my travel business growing despite all my effort?
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
By popular demand, I'm breaking down the ultimate travel industry events calendar because I know you're trying to figure out which conferences actually deserve your time and money.
From ASTA's big conference in San Diego to Summer Camp at Sea in Alaska, I'm walking you through host agency events, consortium gatherings, supplier showcases, and those invitation-only luxury events like ILTM that you need on your radar.
Plus I'm sharing where to actually find these events beyond just stumbling across them in Facebook groups, including some free resources that'll save you hours of Googling.
Questions this episode answers:
- When is ASTA Travel Advisor Conference 2026?
- What is Host Week and when does it happen?
- When is CLIA Cruise360 2026?
- What are the best networking events for travel advisors?
- Where can travel advisors find supplier events and FAM trips?
- What is the difference between host agency events and consortium events?
- When is National Travel Advisor Day 2026?
- What travel conferences happen in Florida for travel agents?
- When is the ASTA River Cruise Expo 2026?
- What is ILTM and how do luxury travel advisors get invited?
- Are there virtual events for travel advisors in 2026?
- What is Seatrade and should travel advisors attend?
- When is Summer Camp at Sea 2026?
- What are Peninsula Shows for travel agents?
- Where can new travel advisors find educational conferences?
- What is GTM West for travel advisors?
- When is National Plan for Vacation Day 2026?
- What travel blogging conferences should travel advisors know about?
- What is ASTA Legislative Day and how can travel advisors participate?
- Are there travel industry events for cruise specialists?
- What is the Women in Travel Summit?
- When is the Romance Travel Forum 2026?
- What networking events exist for Black travel professionals?
- Where can travel advisors find local ASTA chapter events?
- What is FyndTravel and how does it help travel advisors find events?
- Should travel advisors attend tourism trade shows like ITB Berlin?
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
If Instagram isn't working for your travel business, you might not doing it wrong.
You might just be using it for the wrong thing.
The truth bomb is that Instagram isn't meant to find clients, it's for nurturing the ones you've already met. (Blanket statement with nuance, I know.)
I'm breaking down the biggest mistakes I see travel advisors making on social media (like using supplier graphics and promoting free services - please stop), and giving you a framework for what actually works.
If you've been frustrated with low engagement, no leads, and wondering why you're not getting results despite posting consistently, this one's for you.
Time to stop spinning your wheels and start using Instagram the right way.
Questions this episode answers:
- Why isn't Instagram working for my travel business?
- Should travel advisors use Instagram to find new clients?
- What's the difference between Instagram for lead generation vs nurturing?
- Why should travel advisors stop using supplier graphics on social media
- Should I promote free services on my Instagram as a travel advisor?
- What's the biggest mistake travel advisors make on Instagram?
- How often should travel advisors post sales content on social media?
- Do I need to show my face on Instagram as a travel advisor?
- How can travel advisors use Instagram Stories effectively?
- What's the best way for travel advisors to use social media in 2026?
- Should travel advisors hire a virtual assistant for social media?
- What should travel advisors post about besides travel on Instagram?
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in.
I'm sharing the exact communities, organizations, and lifestyle groups where high-value travelers naturally gather, think beyond the obvious and get ready for some seriously creative ideas.
Plus, I'll help you figure out if your current niche is specific enough or if you need to get way more targeted.
Questions this episode answers:
- What's the difference between demographic and psychographic niching for travel advisors?
- Where do high-value travel clients hang out?
- What professional organizations should travel advisors join to find clients?
- How can travel advisors use wine clubs to find clients?
- Should travel advisors attend networking events or join communities instead?
- What are the best places to find luxury travel clients in 2026?
- Can book clubs be a source of travel clients for advisors?
- What types of fitness and wellness communities attract travel buyers?
- How can travel advisors partner with local businesses to find clients?
- What professions need continuing education credits that travel advisors can leverage?
- Where should B2B travel advisors look for corporate clients?
- How do I find group travel clients through existing communities?
- What online forums and communities have potential travel clients?
- How can travel advisors leverage hobby-based groups like astronomy or DND?
Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
I don't know about you, but 2025 was a dumpster fire in so many ways.
It also had some incredible wins I didn't see coming.
I'm pulling back the curtain on everything from major health struggles and revenue misses to Summer Camp at Sea success and hitting that 1,000+ attendee goal for Prep for Wave Week.
You'll hear the unfiltered truth about what worked in my travel education business, what flopped hard, and why my word for 2026 is all about craving stability after this chaotic year.
If you're tired of the highlight reel BS and want honest insights on building a travel business through the messy stuff, grab your bevvie and let's chat.
Questions this episode answers:
- How do you handle major health challenges while running a travel business?
- What are the biggest lessons from running travel industry events in 2025?
- How early should you promote a group trip or travel event?
- Why is specificity important when marketing to travel clients?
- How can travel advisors use networking to grow their business?
- What makes Summer Camp at Sea different from other travel advisor events
- How do you recover from missing Black Friday sales goals?
- Why do face-to-camera reels matter for travel marketing in 2026?
- How do you know when it's time to rebrand your travel business?
- What are the signs you need professional branding for your business?
- How can AI tools help travel advisors with content marketing?
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839
So I did something a little crazy in November...I challenged myself to write a blog post every single day.
Spoiler alert: I didn't hit my goal of 30 posts, but what I gained was way more valuable than just checking off a to-do list.
I'm sharing all the messy details about keyword research struggles, using AI to speed up my workflow, and why I had to give myself grace when life decided to life.
Plus, you'll get the real numbers on how blogging has already doubled my website traffic even with fewer posts than I planned.
Questions this episode answers:
- How long does it take to write a blog post using AI?
- What is keyword research and why does it take so long?
- How many blog posts do you need before your website gains traction?
- What tools are best for keyword research for bloggers?
- How do you use AI to write blog posts faster?
- What is the difference between main keywords and supplementary keywords
- How many times should you use your main keyword in a blog post?
- What happens when you blog every day for a month?
- What are long tail keywords and how do they help small bloggers?
- How can blogging help travel advisors grow their business?
- What is keyword competition and how does it affect blog rankings?
- How do you overcome blogging inconsistency?
Link to Nina Clapperton's Blogging and AI Resources: https://ritaventures--ninaclapperton.thrivecart.com/sheknowsseo/ (affiliate link)
I have purchased and used: 6 Months to 50K Sessions, SEO Spreadsheets, and Group Growth Accelerator.
I'm also part of Profitable Part Time Blogger (https://ritaventures--ninaclapperton.thrivecart.com/profitable-part-time-blogger/), which is currently in the She Knows Everything Bundle: https://ritaventures--ninaclapperton.thrivecart.com/she-knows-everything-bundle/
Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/offers/view/1191018
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer?
I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business.
This isn't about throwing spaghetti at the wall or doing all the marketing things because someone in a Facebook group said so.
We're getting strategic, intentional, and making sure every marketing dollar and every hour you spend is actually moving the needle toward your 2026 goals.
Questions this episode answers:
- What does a Chief Marketing Officer do for a travel business?
- How do I conduct a marketing audit for my travel agency?
- What should I review first when evaluating my travel business marketing?
- What is a Voice of Customer audit and why does it matter for travel advisors?
- How do I evaluate which marketing channels are working for my travel business?
- What marketing metrics should travel advisors be tracking?
- How do I know if I'm spending money in the right places for marketing?
- How do I audit my website copy and messaging as a travel advisor?
- How often should I update my brand photos and marketing assets?
- What should I include in my marketing matrix as a travel advisor?
- How do I evaluate my marketing ROI in my travel business?
- Which marketing investments are worth it for travel agency owners?
- How do I know when to stop using a marketing strategy that isn't working?
- How do I identify my ideal client for better marketing results?
- Should travel advisors attend marketing conferences or industry events?
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Marcie Muensterman went from total burnout (missing Christmas, sleeping with her phone under her head, snapping at everyone) to building a six-figure travel business in just 20 hours a week.
She's breaking down why limiting yourself to 5-6 clients per month isn't crazy, how to stop believing the lies about needing to be available 24/7 for luxury clients, and why Facebook groups might be the smartest move you're not making.
If you're tired of working all the time and barely clearing six figures despite massive sales, or you're wondering if there's actually a better way to do this whole travel advisor thing, you need to hear this conversation.
Marcie's FB Group: https://www.facebook.com/groups/703198800848069
Marcie's Podcast: https://thetraveladvisormarcie.com/no-bs-travel-advisor-podcast
Questions this episode answers:
- What are the red flags of being misclassified as a 1099 contractor instead of an employee?
- What boundaries should travel advisors set with clients to avoid burnout?
- How many clients should a travel advisor take per month?
- Do luxury travel clients really need 24/7 availability from their travel advisor?
- Should travel advisors ask clients for their budget upfront?
- How do you increase your minimum spend per client as a travel advisor?
- Can you build a successful travel business using only a Facebook group without a website?
- Should travel advisors make their Facebook groups public or private?
- What host agencies pay the highest commission rates to travel advisors?
- How do you recover from travel advisor burnout and rebuild your business?
- What are the warning signs of a problematic host agency relationship?
- How do you sell higher-priced travel without focusing on budget?
- Should travel advisors specialize in one destination or be generalists?
- How do you maximize commission on each travel booking?
- What advice should travel advisors ignore in the industry?
- How do you build a referral-based travel business?
Enjoy (and take action)!
Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
Socials:
LI: https://www.linkedin.com/in/ritaperez19/
IG: http://www.instagram.com/steeryourmarketing
FB: https://www.facebook.com/groups/strategictravelentrepreneurs/
Email:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfriday
Get the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130
Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
What if the only thing standing between you and a thriving travel business is your own mindset?
I'm chatting with the amazing Iris from wmnsWORK and By Iris about what it really takes to build a successful travel business.
Spoiler alert: it's not about having the perfect strategy or working yourself into the ground.
We're talking mindset shifts, finding your people through peer support, and why leaning into your weird, unique story is actually your biggest competitive advantage.
Iris also shares how her tourism accelerator has helped travel entrepreneurs quit their 9-to-5s and triple their bookings without the burnout.
If you're ready to stop playing small and start betting on yourself, you're going to love this conversation.
Learn more about the wmnsWORK Tourism Accelerator: https://wmnswork.com/
Questions this episode answers:
- How do I build a successful travel business without burning out?
- Why is mindset more important than strategy for travel entrepreneurs?
- What is the wmnsWORK Tourism Accelerator and how can it help my travel business
- How do I stand out from other travel advisors in a crowded market?
- What skills do I need to start a travel business?
- How do I build confidence as a new travel advisor?
- How can I use AI in my travel business?
- What is a DMC and how do travel advisors work with them?
- How do I manage my energy as a small business owner?
- How do I tell my story to attract the right clients?
- What is a rep company in the travel industry?
- How do I price my services as a travel advisor?
- Why should I lean into my personal story as a travel business owner?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfriday
Get the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130
Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
If you're spending all day in your inbox and still going to bed wondering if you missed something important, this one's for you.
I'm sitting down with Mary Beth Lynn from Assistants that Work, who went from working 60-80 hour weeks (and nearly losing her marriage) to running her travel business in just 20 hours a week.
Email management was a HUGE part of that transformation.
We're breaking down exactly how to stop letting suppliers and clients control your day, why that second email address isn't the solution you think it is, and the simple folder method that will actually get you to inbox zero.
Plus, we're talking about why chasing those top agent trips might not be the definition of success you really want.
Connect with Mary Beth on LinkedIn: https://www.instagram.com/marybethlynn
Questions this episode answers:
- How can travel advisors achieve inbox zero and maintain it daily?
- What is the difference between delegating and abdicating tasks to a virtual assistant?
- Why do travel advisors feel like they're drowning in emails every day?
- Should I create a separate email address for suppliers and clients?
- What is the review instead of do method for managing a travel business?
- How many hours can I save per week by implementing better email management systems?
- What email folders should travel advisors use to organize their inbox?
- Should I use the starring method to keep track of important emails?
- How do I stop feeling pressured to respond to emails within 15 minutes?
- What is the plus sign email hack and should new travel agents use it?
- Why doesn't unsubscribing from supplier emails actually work long term?
- How can I use email filters to automatically organize incoming messages?
- Should travel advisors turn off email notifications on their phone and computer?
- What is context shifting and how does it affect travel agent productivity?
- Do I really need to check supplier emails to find current specials and promotions?
- How can I stop working 60-80 hour weeks in my travel agency?
- What workflow systems do I need before hiring a virtual assistant?
- How do I set client expectations for email response times?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA
Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130
Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Feeling like you're failing at business?
Real talk- you don't suck, you're just unfamiliar with it.
Boom right?!
Most of us weren't raised to be entrepreneurs, so of course things like lead generation, systems, and marketing consistency feel hard.
I'm breaking down the actual muscles you need to flex as a travel business owner, from decision-making to boundary-setting, and why comparing yourself to others is a total trap.
Plus, I'm sharing my own struggle with a blogging challenge that's kicking my butt to prove we're all learning something new.
Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1189129
Questions this episode answers:
- Why do I feel like I'm bad at running my travel business?
- How do I create workflows and systems for my travel agency?
- What muscles do travel advisors need to develop as business owners?
- Why is lead generation so hard for new travel agents?
- How can I stop comparing myself to other travel business owners?
- What marketing strategies should I focus on as a new travel advisor?
- How do I set boundaries as a work-from-home travel entrepreneur?
- How do I transition from employee mindset to entrepreneur mindset?
- What content should I create to market my travel agency?
- How long does it take to get good at blogging for my travel business?
- What are the three I's of successful social media content for travel advisors?
- How do I make decisions confidently in my travel business?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA
Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130
Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Think running a travel business is just about booking trips?
Let me give you a reality check.
You're actually juggling four major C-suite roles - CEO, CFO, COO, and CMO - on top of your regular travel advisor responsibilities.
Nobody probably told you this when you started your agency, but understanding these different hats you're wearing will help you see why your planning fee is totally justified and why building a profitable business requires so much more than most people realize.
I'm breaking down what each of these executive roles actually means for you as a small business owner and how to stop feeling overwhelmed by all the things you're managing.
Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1189129
Questions this episode answers:
- What does a CEO do in a travel business?
- How do I create a strategic plan for my travel agency?
- What financial responsibilities do travel advisors have as business owners?
- What does a COO do and why does it matter for travel advisors?
- Why is marketing important for travel agency growth?
- How do I justify my travel planning fees to clients?
- What business skills do travel advisors need beyond booking trips?
- How much cash should a travel business have on hand?
- What are profit margins and how do they apply to travel agencies?
- How do I track customer acquisition costs for my travel business?
- What KPIs should travel agency owners monitor?
- How do I create a client journey from awareness to loyalty?
- Why do travel advisors need to understand financial planning?
- How do I hire help for tasks I'm not good at in my travel business?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA
Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130
Wave season is right around the corner, friends, and I'm walking you through my complete checklist to get your travel business ready for Q1 and Q2.
We're covering five essential areas, from reviewing your 2025 finances and updating your legal docs to scheduling your marketing efforts and creating a strategic sales calendar.
I'm sharing practical tips on everything from auditing your CRM to planning networking events, plus how to leverage your supplier relationships to crush your 2026 goals.
If you're a newbie or just want to make sure you're not missing anything crucial, grab the free downloadable checklist I mention because we're covering a lot of ground.
Let's get your business prepped so future you can thank past you when wave season hits!
Wave Season Checklist: https://programs.steeryourmarketing.com/products/offers/view/1160873
Prep for Wave Week: https://prepforwaveweek.com/register
Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1189129
Questions this episode answers:
- What is wave season for travel advisors?
- How do I prepare my travel business for wave season?
- How do I set financial goals for my travel business?
- What should I include in a travel business sales calendar?
- How do I upsell travel insurance and excursions to clients?
- When should I host webinars or cruise nights for my travel business?
- How do I work with supplier BDMs to increase sales?
- What are the best fam trips for travel agents to attend?
- How do I track expenses for my travel business?
- What SOPs should travel advisors document?
- How do I plan my travel business capacity for the new year?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Submit your podcast feedback: https://forms.gle/Gxf7A6AQFVAmzbEn8
The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Group tours aren't necessarily out, but people ARE consistently choosing to go on cruises over them, and the numbers prove it.
We're looking at some juicy stats from the AAA Cruise Forecast and Travel Market Report Outlook that show cruising is absolutely booming for 2025 and 2026.
I'm breaking down the demographics of who's cruising, which destinations are selling like hotcakes, and the top lead generation strategies that are actually working for river cruise sales.
Plus, we'll chat about how you can pivot your marketing to capture more of this growing market share before everyone else catches on.
AAA Cruise Forecast 2026: https://newsroom.aaa.com/2025/10/aaa-cruise-forecast-2026/
Travel Market Report's River Cruise Outlook: https://www.travelmarketreport.com/library/Outlooks/river-cruise-outlook-2025/index.html?page=1
Questions this episode answers:
- How much is cruise demand growing year over year?
- What age groups are booking ocean cruises?
- Are people cruising with kids or as couples?
- Where are mega cruise ships sailing?
- What are the top cruise embarkation ports in the US?
- When is peak season for Caribbean cruising?
- What are the top selling river cruise lines?
- How can travel advisors increase river cruise sales?
- What lead generation strategies work best for selling cruises?
- What supplier support do travel advisors need most?
- How is AI impacting cruise bookings and travel advisor workflow?
- Why are expedition cruises gaining popularity?
- What marketing strategies should travel agents use for cruise sales in 2026?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
If you want an inquiry filled Q1 and Wave Season, you need to start generating leads RIGHT NOW because the business you have three to six months from now is a direct result of what you're doing today.
I'm breaking down creative ideas on where to find premium clients who actually value your time and services, from networking at fall festivals and charity events to creating your own speaking opportunities and client appreciation events.
We're also talking about why you need to drop the budget travelers and DIY-ers, how to leverage LinkedIn when your time is limited, and the importance of re-engaging your existing client list before the holidays hit.
Plus, I'm sharing some vending opportunities, partnership ideas with local businesses, and how to get visible in your community so people actually know your travel business exists.
The time to plant these seeds is NOW, not when Wave Season is already here and you're wondering why your calendar is empty.
Join Host Agency Reviews for HAR*Wired: https://hostagencyreviews.com/page/tech-week
Use code podfriend to get $25 off the Wave Season Starter Kit: https://programs.steeryourmarketing.com/products/courses/view/1157765
Questions this episode answers:
- When should travel advisors start lead generation for Wave Season?
- Where can travel advisors network to find potential clients in Q4?
- What fall and holiday events are best for travel advisor lead generation?
- How can travel advisors use podcasting to generate travel leads?
- What speaking opportunities help travel advisors attract new clients?
- How do travel advisors partner with local businesses for referrals?
- How do travel advisors re-engage inactive clients before Wave Season? •
- Should travel advisors send holiday cards to past clients?
- How can travel advisors sponsor local charity events to find clients?
- What auction strategies help travel advisors gain visibility?
- How do travel advisors identify people of influence for partnerships?
- What convention center events are good for travel advisor vendors?
- How can travel advisors leverage business development managers for events?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247
Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776
Let's talk about some business fundamentals that keep coming up for travel advisors and agency owners.
Whether you're brand new or you've been in the industry for years, these seven reminders cover everything from E&O insurance and legal agreements to charging fees with confidence and protecting yourself through clear client communication.
I'm also getting real about what your services are actually worth, why you need to know your numbers, and some serious etiquette issues around copying content that shouldn't still be happening.
These are the things that will help you run a stronger, more protected business while standing firm in your value as a professional.
Join Host Agency Reviews for HAR*Wired: https://hostagencyreviews.com/page/tech-week
Questions this episode answers:
- Do I need my own E&O insurance as a travel advisor or is my host agency's policy enough?
- How should travel advisors communicate their process and boundaries to clients?
- Should new travel advisors charge professional fees fees?
- What is the value of travel advisor services for clients booking trips?
- What numbers do travel advisors need to know to run their business?
- Should travel tech companies charge for Zapier integrations with their CRM?
- What is Zapier and how can travel advisors use it to save time?
- Is it okay to copy social media content from other travel advisors?
- What are the ethics rules for using photos and graphics in travel advisor marketing?
- When should travel advisors call clients instead of just sending emails?
- Why do clients need to understand my workflow as a travel advisor?
- How much should I charge for travel planning fees as a new advisor?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business.
From setting holiday boundaries to prepping Black Friday offers and mapping out 2026 industry events, I'm sharing my strategy so you can use it as inspiration for your own Q4 planning.
Plus, I'm dropping a major mindset shift about the difference between needing clarity versus needing commitment.
Whether you're feeling overwhelmed by all the choices or just want to see how another travel entrepreneur plans their quarter, this one's packed with practical ideas you can use.
Join Host Agency Reviews for HAR*Wired: https://hostagencyreviews.com/page/tech-week
Questions this episode answers:
- How should travel advisors plan for Q4?
- What boundaries should travel business owners set during the holidays?
- When should I start planning Black Friday promotions for my travel business
- How do I balance business goals with holiday time off as a travel entrepreneur?
- How can I find my ideal travel clients at professional conferences?
- How do travel business owners overcome decision fatigue?
- What marketing tasks should travel entrepreneurs focus on in Q4?
- What should travel advisors do to prepare for wave season?
- How do I choose which conferences to attend as a travel advisor?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Hotel representation companies might be one of the travel industry's best kept secrets, and if you've never heard of them before, you're definitely not alone because I hadn't either when I first started in this business.
We're breaking down exactly what hotel rep companies do, how they're different from booking engines, and why they could be the game-changer you need for finding those unique boutique properties that make your clients' trips unforgettable.
Angelique Johns from Wanderlux Collection shares the insider scoop on how these B2B partners work as an extension of hotel sales teams, connecting travel advisors with stunning properties across Europe that you simply can't find through traditional channels.
You'll learn how to leverage these relationships to differentiate yourself from other advisors, especially if you're doing a lot of FIT travel and want to offer those authentic experiences your clients are craving.
Plus, we're talking about everything from marketing support to group bookings and why these partnerships might be exactly what your business needs to take things to the next level.
Check out Wanderlux Collection and their properties across Europe: https://www.wanderluxcollection.com/
Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear
Questions this episode answers:
- How do hotel rep companies differ from booking engines like Classic Vacations?
- Why do hotels hire representation companies instead of handling sales directly?
- What types of properties do hotel representation companies typically represent?
- How can travel advisors differentiate themselves using hotel rep company partnerships?
- What services do hotel representation companies provide beyond hotel bookings?
- Are hotel representation companies only for luxury properties or do they cover other price points?
- How can travel advisors find and connect with hotel representation companies?
- What marketing materials and support do hotel rep companies offer travel advisors?
- How do hotel rep companies help travel advisors save time on research?
- What makes boutique hotels through rep companies different from chain properties?
- What unique experiences can hotel rep companies provide for travel clients?
- What should travel advisors expect when working with a hotel representation company?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
You're running a business, not a hobby, and it's time your operations reflect that mindset.
I'm bringing back my conversation with Courtnie Nichols, the SOP queen who's built a travel empire using systems that actually work.
We're talking everything from AI-enhanced standard operating procedures to tech stacks that talk to each other through Zapier integrations.
She breaks down exactly how she uses tools like Asana, Honeybook, and VacationCRM to create repeatable processes that let her team run the business while she focuses on growth.
Whether you're drowning in manual tasks or ready to scale beyond being a solopreneur, Courtnie spills all her operational secrets including how to audit your workflow, when to hire team members, and why quarterly SOP reviews are non-negotiable for sustainable growth.
Check out The Biz Huddle: https://www.thebizhuddle.com/
Questions this episode answers:
- How do you create standard operating procedures (SOPs) for your travel business?
- What tech tools should travel advisors use to automate their business operations?
- Should you hire independent contractors or W-2 employees for your travel business?
- What's the difference between Honeybook and travel-specific CRMs like Vacation CRM?
- How do you use Zapier to connect different business tools and software?
- What project management tools work best for travel agency operations?
- What should you document first when creating business systems?
- How do you train team members using SOPs and video tutorials?
- Why don't travel industry tools integrate well with other business software?
- How do you conduct post-trip reviews to improve your processes?
- What's the best way to organize and store your business documentation?
- How can travel advisors scale their business without working more hours
- What operational mistakes do new travel entrepreneurs make?
- How do you create workflows that work for both individual and group travel bookings?
- When is it time to invest in paid versions of business management tools?
- How do you build systems that allow your business to run without you?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
You know that feeling when you're doing all the marketing stuff but your business still feels messy and unfocused?
That's because you're working forward instead of backwards, friend.
I'm breaking down exactly how to reverse engineer your travel business by starting with your actual income goals and working backwards to figure out what you need to sell and how many sales you need to hit those targets.
We're talking real numbers here, from figuring out if you need to sell 200+ luxury FIT trips or just 3 destination wedding groups per year to hit your goals.
I'll show you why a $1,000 income goal actually means you need $1,620 in yearly income and $16,200 in sales, plus how to structure your business whether you're a Part Time Polly working 20 hours max or a Hustle Holly going for that six-figure year.
Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear
Questions this episode answers:
- How do you calculate your yearly income goal as a travel agent?
- What is the difference between sales, revenue, commission, and profit in travel business?
- How much do you need to sell to make six figures as a travel advisor?
- What are the essential business expenses every travel agent should budget for?
- How do you determine your monthly sales targets as a travel agent?
- What commission percentage should travel advisors expect from suppliers?
- How do you factor in taxes and fees when setting travel business income goals?
- How many cruises do you need to sell per year to make $60,000?
- What are the best high commission travel products for maximizing revenue?
- What supplier partnerships should travel agents prioritize for higher commissions?
- How do you structure travel agent fees to cover business expenses and time off?
- What is the sales volume difference between mass market and luxury travel specialization?
- How do you account for vacation time and sick days in travel business income planning?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Get ready for some real talk about building a travel business that actually makes money!
I brought together three incredible travel advisors at completely different stages.
From a newbie who hit $500K in her first year to a seasoned pro running multiple businesses, they're spilling just a few of their secrets.
You'll hear exactly how they're getting clients through word-of-mouth marketing, what tech they're actually using, and the biggest misconceptions about owning a travel agency.
Plus, they get brutally honest about their biggest pain points, from figuring out when to hire help to managing clients who span the globe.
Whether you're just starting out or looking to scale past seven figures, these insights will give you that boost your business needs.
Judi Lombardi: https://www.linkedin.com/in/judi-lombardi-25580825/
Leah Iudice: https://www.linkedin.com/in/leah-iudice-90806316/
Stephen Scott: https://www.linkedin.com/in/sscott2378/
Questions this episode answers:
- What are the best CRM systems for travel agencies and travel advisors?
- How do travel advisors get clients without spending money on advertising
- What tech stack do successful travel advisors actually use daily?
- How to scale a travel business from $500K to over $1 million in sales?
- What are the biggest challenges facing new travel agency owners?
- How do travel advisors track commissions and manage finances?
- What is the best way to get referrals for a travel business?
- How much do travel advisors charge in fees for their services?
- What are the biggest mistakes new travel advisors make when starting?
- How to choose the right suppliers and partners for a travel agency?
- What does it take to become a successful luxury travel advisor?
- How to transition from employee to independent travel advisor successfully
- What workflow systems do profitable travel agencies use?
- What are the pros and cons of specializing in specific travel niches?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Looking for tour operators who aren't just another name on the major booking platforms?
I'm breaking down the messy but wonderful world of finding those hidden gem operators who create truly unique experiences for your clients.
We explore the blurry lines between travel advisors and tour operators, decode confusing industry terms like DMCs and receptive operators, and tackle the real challenges around payments, communication, and building trust.
My guest Mitch Bach from Tourpreneur shares insider secrets on how to move beyond the big platforms and connect directly with local operators who can deliver those wow-factor trips your clients are actually asking for.
Plus, we cover the homework you need to do before reaching out and the best practices that turn one-time bookings into lasting partnerships.
Mitch's list of Tour Operator Terminology: https://tourpreneur.com/tour-operator-terminology/
Register for Tour Week: https://tourweek.travel/
Tourpreneur FB Group: https://www.facebook.com/groups/tourpreneur/
Questions this episode answers:
- What is the difference between a travel advisor and a tour operator?
- What are the different types of tour operators travel advisors should know about?
- What is a DMC and how does it differ from other tour operators?
- What is the difference between inbound and outbound tour operators?
- Why do tour operators prefer working directly with travel advisors instead of booking platforms?
- What insurance do travel advisors need when operating group trips?
- How can travel advisors build trust with tour operators?
- How can travel advisors find niche and specialty tour operators?
- What credentials should travel advisors look for when vetting tour operators?
- Where can travel advisors network with tour operators in person?
- What technology tools help travel advisors work with tour operators?
- What questions should travel advisors ask potential tour operator partners?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Ready to turn your travel expertise into speaking opportunities that actually grow your business?
I'm breaking down my exact process for crafting speaking topics that get you booked, from nailing the specificity that makes event organizers stop scrolling to strategically planning around the offers you want to pitch at the end.
You'll get my insider tips on what you actually need to submit when applying for speaking gigs, plus the etiquette and professionalism tricks that separate the pros from the not-yet-ready's.
Whether you're eyeing podcast guesting, formal presentations, or webinar hosting, I'm sharing the behind-the-scenes tactics that have helped me land speaking opportunities with other renowned industry leaders.
Apply to be a speaker at Host Week 2026: https://hostagencyreviews.com/page/speakers
Questions this episode answers:
- What makes a speaking topic specific enough to stand out from competitors
- How can I tailor my speaking topics to different audiences?
- What's the difference between podcast guesting and formal presentation requirements?
- How do I plan my speaking topics around what I want to sell?
- How should I dress and set up my space for virtual speaking engagements?
- How do I use ChatGPT to improve my speaking topic titles?
- What questions should I prepare for podcast interviews?
- How do I drop content mentions during my presentation without being pushy?
- How many speaking topic proposals should I submit to one event?
- How do I turn speaking opportunities into actual travel clients?
- What lighting and background setup makes me look professional on camera?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts.
I'm breaking down my marketing matrix system that covers all four essential pillars: meeting new people, connecting with them, converting them into clients, and keeping those relationships alive long after the trip is booked.
We're talking about creating that beautiful multi-channel approach that works with your personality and capacity, because things don't have to be perfect or polished anymore, they just need to be authentic and connecting.
I'm also sharing my favorite inner work exercises that'll help you figure out your unique why and create content that positions you as the go-to travel advisor in your niche.
This is your roadmap to building a marketing ecosystem that brings in clients consistently without burning you out.
Questions this episode answers:
- How do you meet new clients as a travel advisor?
- How does SEO and AI optimization work for travel agencies?
- What social media strategies work best for travel advisors?
- How do you convert leads into paying travel clients?
- What should you include in a travel advisor discovery call?
- How do you reconnect with past travel clients to get repeat business?
- What is the onion layer exercise for travel entrepreneurs?
- How do you create a content marketing system for your travel agency?
- What buying stages do travel clients go through?
- Why should travel advisors send birthday cards and direct mail to clients?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building a successful travel agency!
Just like those musicians had to put themselves out there to get noticed, you've got to stop hiding and start showing up in the right spaces where your ideal clients are hanging out.
I'm breaking down how to create raving fans who can't stop talking about you, why niching down is like finding your signature sound, and the super impactful power of strategic partnerships with local businesses.
Plus, I'm sharing some creative ideas for joint venture trips that'll have you thinking way outside the box.
Trust me, these entertainment industry gems are about to transform how you think about marketing and growing your travel business!
Questions this episode answers:
- How can travel agents put themselves out there to attract more clients?
- Why should travel advisors focus on making clients feel something special?
- How can travel agents work with local businesses to grow their client base
- What's the difference between referrals and raving fan referrals in travel?
- How do you find the right venues and spaces to market your travel business?
- How can travel agents build joint venture partnerships with breweries and entertainment venues?
- What makes some travel agents stand out more than others?
- How do you create memorable client experiences in travel planning?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-week
Welcome to the fourth and final episode of this year's Summer Selling Series!
I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how travel advisors can build a profitable cruise-focused business without burning out.
We're talking real numbers - like how selling just one cruise per week can net you $30K+ annually, and why specializing in cruises is actually the secret to scaling faster than trying to be a generalist.
Korrine shares her journey from fighting the "I don't just book cruises" mentality to embracing cruises as the easiest, most profitable segment of her business, plus her best sales tips for upselling clients from balconies to suites.
You'll discover why that three-night Bahamas cruise booking could be the start of an 18-year client relationship, and get the inside scoop on automating onboard bookings for passive income.
Plus, stick around for a major announcement at the end of the episode that you won't want to miss!
Visit Korrine's Website: https://www.travelbizboss.com/
Connect with Korrine on Social: https://www.instagram.com/travelbizboss/, https://www.facebook.com/travelbizboss/, https://www.linkedin.com/in/korrinejohnson/
Questions this episode answers:
- What commission rates can travel advisors earn on cruise bookings?
- What's included in a custom cruise experience that clients pay fees for?
- Which cruise lines are best for families vs adults-only travelers?
- What's the difference between mass market, premium, and luxury cruise lines?
- How do you match clients to the right cruise line for their needs?
- How do you build authority as a cruise specialist travel advisor?
- What training should new cruise-focused travel advisors complete first?
- How do you sell cruises without having been on one yourself?
- What questions should you ask cruise line BDMs at trade shows?
- What's the best way to transition from selling everything to cruise specialization?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Welcome to the third episode of this year's Summer Selling Series!
Looking to demystify Spain and Portugal for your travel clients?
I'm chatting with Kathy from Titanium Tours, who's sharing insider secrets about everything from Barcelona's stunning architecture to the hidden gem white villages of Andalusia.
We're exploring the party vibes of Ibiza versus the Caribbean-like waters of Formentera, plus why Portugal's Azores islands are perfect for purpose-driven travelers seeking authentic outdoor adventures.
You'll discover shoulder season opportunities, destination wedding possibilities beyond the typical Caribbean spots, and why pre and post-cruise extensions in these destinations are absolute game-changers for your sales.
Get ready to take serious notes on regional differences, transportation tips, and how to position these European gems as your next specialty niche.
Reach out to Titanium Tours: travel@titaniumtours.com
Questions this episode answers:
- What are the main regions and cities to visit in Spain for first-time travelers?
- Which Spanish islands should you recommend and what makes each one unique?
- How do you get around Spain and Portugal?
- What's the difference between visiting Spain versus Portugal?
- Where are the best wine regions in Spain and Portugal?
- How do you plan a combined Spain and Portugal itinerary?
- What makes Portugal's islands different from Caribbean destinations?
- What are the best day trips from Barcelona, Madrid, and Seville?
- Which local hotel brands should travel advisors recommend in Spain?
- What's the difference between Mallorca, Ibiza, and Formentera?
- What are the hidden gems and off-the-beaten-path destinations in Spain?
- How do cross-border car rentals work between Spain and Portugal?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Welcome to the second episode of this year's Summer Selling Series!
Today I'm chatting with Sophia from Komasa Collection about why Japan should be on every travel advisor's radar - and trust me, there's way more to it than just cherry blossoms and Disney!
We're breaking down the misconceptions about Japan being too expensive or intimidating to sell, plus sharing insider tips on how to get clients off the beaten path and into authentic experiences like family temples and hidden sake breweries in the Japanese Alps.
From navigating the luggage transfer system to finding those perfect conveyor belt sushi spots, we're covering all the practical stuff that'll make you feel confident selling this incredible destination.
Whether your clients want luxury ryokan experiences or budget-friendly adventures through Tokyo's neighborhoods, Japan has something magical for every type of traveler.
Sophia's Email Address: sophia@komasacollection.com
Sophia's LinkedIn: https://www.linkedin.com/in/sophia-hatchitt-71907abb/
Questions this episode answers:
- What makes Japan different from other popular travel destinations?
- How many days should clients plan for a Japan trip?
- What are the must-see destinations in Japan beyond Tokyo and Kyoto?
- What are the best alternatives to overcrowded tourist spots in Japan?
- What are the best food experiences to have in Japan?
- Should travelers visit Japan during cherry blossom season?
- How do you find authentic cultural experiences like tea ceremonies and geisha encounters?
- What should travel advisors know about working with Japan ground operators?
- How do you plan day trips from Tokyo?
- What should travelers pack for a trip to Japan?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Welcome to the first episode of this year's Summer Selling Series!
Looking to sell more Switzerland but feeling intimidated by this gorgeous Alpine destination?
I'm chatting with Grace, an American expat who's been living in Switzerland for 10 years and specializes in family travel throughout Europe.
We're breaking down why Switzerland isn't just for luxury travelers - it's actually the perfect unplugging destination where your clients can experience nature-based adventures, incredible hiking accessible by cable cars and mountain trains, plus amazing cheese and chocolate experiences.
You'll discover practical tips for booking accommodations, navigating the excellent public transportation system, and understanding why this destination offers a completely different pace compared to the typical museum-hopping European itinerary.
Plus, Grace shares her insider knowledge on pairing Switzerland with Italy or France for multi-destination trips that your clients will absolutely love.
Grace's Email Address: info@yourtravelstory.com
Questions this episode answers:
- How do I get started selling Switzerland as a travel destination?
- How expensive is Switzerland compared to other European countries?
- Which booking platforms work best for Switzerland hotel reservations?
- Is Switzerland good for first-time visitors to Europe or families with children?
- What are the top Swiss attractions and sights beyond the mountains?
- How far in advance should I book Switzerland accommodations?
- What's the weather like in Switzerland and when is the best time to visit?
- What should travel advisors know about Switzerland before selling it to clients?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator
After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts.
You can't build a strategic travel business without knowing your numbers first, and that means reverse engineering your entire sales approach from expenses to income goals to your perfect sales mix.
I'll walk you through the exact three-step process I use with travel advisors to create intentional sales funnels that actually convert - starting with calculating what your business really needs to cover (hint: it's probably more than you think when you factor in taxes), then determining your ideal product mix, and finally aligning your marketing matrix to support those specific sales goals.
No more marketing everything to everyone or wondering why your efforts aren't translating to bookings.
This is about building the strategic, profitable travel agency you actually want to run, and not just stumbling into whatever sales happen to come your way.
Questions this episode answers:
- What expenses should travel business owners factor into their income goals
- How do you calculate your yearly income goal as a travel entrepreneur?
- How do you build a sales funnel for a travel business?
- How many leads does a travel agent need to reach income goals?
- What's the difference between leads and actual clients in travel sales?
- What is the marketing matrix for travel businesses?
- How do you align marketing efforts with sales goals in travel?
- Why should travel advisors specialize instead of selling all trip types?
- What's the best way to upsell travel clients for higher revenue?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0
Are you struggling to find travel clients and feeling like your business has hit a slow patch?
I'm diving into the biggest mistake travel advisors make - waiting around for clients to be attracted to your business instead of actively going out and finding them.
We're talking about three proven methods to generate leads, from non-digital networking and community building to digital strategies like LinkedIn, plus the hybrid approach that gives you the best of both worlds.
If you're ready to stop being passive and start "sending out ships" to find your ideal clients, this episode will give you the clarity and actionable strategies you need to get your travel business back on track.
Questions this episode answers:
- What are the best lead generation strategies for travel agents?
- Should travel agents focus on digital or non-digital marketing?
- What's the difference between attract marketing and proactive marketing for travel businesses?
- How can I use LinkedIn to find travel clients?
- How do I narrow down my travel niche to attract better clients?
- Where do my ideal travel clients spend their time?
- What networking events should travel agents attend?
- How can I partner with other businesses to find travel clients?
- How do I build trust with potential travel clients faster?
- Am I doing enough marketing to grow my travel business?
- How do I leverage other people's audiences to find travel clients?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Check out FyndTravel: https://www.fyndtravel.com/
Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work.
So it's experiment time!
After doing a bit of "studying", I realized I was playing it way too safe with generic content that nobody saves or shares - so I'm switching a few things.
I've decided on a 60-day marketing runway to help with the so-called 'trust recession' that social media is experiencing.
While I had been using my IG account as a pseudo billboard, I'm ready to start spilling my expertise in cruise marketing and this newfound direction has my brain exploding with ideas.
Buckle up because I'm sharing all my thoughts on social media in 2025.
Questions this episode answers:
- Why isn't my travel advisor social media converting to sales?
- What type of social media content gets shares and saves?
- How do I stop being generic on social media as a travel advisor?
- Why should travel advisors focus on one niche instead of everything?
- What makes social media content personal, practical, and punchy?
- What social media mistakes are travel advisors making?
- What Instagram content performs best for travel businesses?
- What's the algorithm travel advisors should really focus on?
- Why isn't consistent posting enough for travel business growth?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Read the blog posts: https://strategictravelentrepreneurpodcast.com
Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9
If you've been feeling like nothing's working in your business lately and you're wondering what's the point, you're definitely not alone, and this funk WILL pass.
I'm walking you through four practical exercises that'll help you break through that black hole of doom you might be stuck in right now, starting with some deep breathing and physical movement to calm your frantic mind.
We're going to focus on making your next sale no matter how big or small, lean into your network for support and fresh opportunities, and look at your problems from a completely different angle.
Whether you're at the brink of quitting your travel agency or just need a serious pick-me-up, these aren't just feel-good tips, but actionable steps to get you back on track and remembering why you fell in love with this industry in the first place.
Questions this episode answers:
- How do you overcome travel business burnout and depression?
- What should I do when I feel like quitting my travel agency?
- How can travel agents manage stress and overwhelm?
- How do I make sales when my travel business is struggling?
- What's the fastest way to get travel agency clients when nothing is working?
- How can I regain confidence in my travel business?
- How do you ask your network for travel business referrals?
- What should I do when I feel alone as a travel entrepreneur?
- How can travel agents pivot their business strategy?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us at Summer Camp at Sea: https://summercampatsea.com
Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9
Ready to shake up your travel business and stop the cycle of frustration?
I'm breaking down the seven deadly sins keeping travel agency owners stuck - from hiding behind silence to depending too much on supplier content.
If you're wondering why your bookings aren't flowing or why growth feels impossible, these business sins might be the culprit!
Give your travel biz the tough love it deserves by addressing these fatal mistakes and switching from hobbyist thinking to true CEO mindset.
Your business is a living, breathing entity that needs nurturing, so let's get you visible, vocal, and thriving in 2025 and beyond!
Questions this episode answers:
- What mistakes are preventing my travel agency from growing?
- How can travel advisors stop relying on supplier content for marketing?
- Why isn't my travel business making money despite my efforts?
- How important is showing my face and sharing my story as a travel business owner?
- Why is being specific better than being general in travel marketing?
- How can I stop treating my travel agency like a hobby and start treating it like a business?
- Why are referrals not enough to sustain a travel business long-term?
- How do I develop confidence as a travel advisor to be more visible online?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us at Summer Camp at Sea: https://summercampatsea.com
Listen to the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/
In today's chat with my friend Stephanie Cannon, we break down financial technology options for travel business owners.
We explore the four tiers of financial tracking – from pre-tracking to paying yourself on purpose – and compare the pros and cons of popular tools like QuickBooks, Xero, and Wave.
Whether you're a travel hobbyist or strategic travel entrepreneur, understanding your numbers is important for creating cash flow projections and meeting IRS requirements without the headache.
Get ready to stop guessing about your profitability and start implementing financial systems today!
Get Stephanie's Guide to Choosing the Right Financial Tech: https://withstephaniecannon.com/software
Questions this episode answers:
- What financial tracking tools are best for travel advisors?
- How can travel advisors separate business and personal finances?
- Why do travel business owners need financial reporting beyond tax requirements?
- What financial requirements does the IRS have for travel business owners?
- How can travel advisors predict commission income and cash flow?
- What's the difference between CRM systems and financial tracking software?
- How can travel advisors move from financial survival mode to freedom mode?
- What financial technology features should travel business owners look for?
- Why is commission tracking essential for travel advisor financial planning?
- How can travel entrepreneurs use financial data to make strategic business decisions?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us at Summer Camp at Sea: https://summercampatsea.com
Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/
Ever wondered what tech tools could actually make your life easier as a travel advisor in 2025?
I'm sharing some snippets from this year's Travel Tech Audio Summit featuring seven incredible technologies!
From marketing platforms that do the heavy lifting to CRMs that just make sense, virtual reality site inspections, and AI booking tools that capture revenue you might be missing.
These tech tools are perfect for keeping your momentum going while creating amazing experiences for your clients.
Special thank you to our Summit Featured Speakers:
Nikita France, Founder at Travel Agent CollectiveTim Evans and Krystal Aziz, CEO and VP of Operations at TrazelAkiva Reich, Co-Founder and CEO at Feeel VRArman Bimatov, Co-Founder and CEO at TravelWitsBenoit Cerceau, CEO at OnSpot Travel SolutionsAndrew C. Fowers, CEO & Co-Founder at Shaka GuideReid Williams, Founder at Cruisen
Questions this episode answers:
- How can travel advisors use AI booking platforms to increase revenue?
- What technology tools help travel advisors stand out from competitors in 2025?
- How can travel advisors leverage technology to scale their business?
- How are travel tech tools changing the travel advisor business model?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us at Summer Camp at Sea: https://summercampatsea.com
Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/
B-Roll and UGC--does that sound like a new language to you??
So many of you have heard me throw these terms around, but I wanted to get really practical about what they are and how you can use them to create amazing social media content.
I'll walk you through exactly what equipment you need, how to capture those perfect 5-10 second clips, and my favorite editing tools.
With these simple strategies, you'll be creating authentic content that builds trust with your audience and showcases your travel expertise way better than those free stock sites ever could.
Questions this episode answers:
- What is b-roll in travel content marketing?
- How do travel agents create effective user-generated content?
- What equipment do travel advisors need to create professional-looking videos?
- How long should travel b-roll clips be for social media?
- What editing apps work best for travel agency social media content?
- How can travel agents use voice-overs with b-roll footage?
- What scenes should travel advisors capture for effective b-roll?
- What panning techniques work best for travel video content?
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us at Summer Camp at Sea: https://summercampatsea.com
Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/
Oops I did it again! I don't mean to have such lengthy episodes, but here we are again :)
I'm sharing many of my favorite tech tools that cam help market your travel business.
Technology helps you save time, stay organized, automate processes, and make informed decisions based on data - all while giving you a competitive advantage in today's digital world.
I'll walk you through essential tools for gaining visibility (like Google Business Profile and Calendly), connecting with clients (through email platforms like MailerLite and social media schedulers), and converting prospects into paying customers.
Whether you're just starting out or looking to streamline your existing systems, these affordable tech solutions will help you work smarter, not harder.
Questions this episode answers:
- What technology tools are essential for travel business marketing?
- Which email marketing platforms work best for travel businesses?
- What free and paid marketing technology solutions are available for travel entrepreneurs?
- How do CRM systems benefit travel agencies and independent advisors?
- Which social media tools help travel businesses increase their visibility online?
- What technology can improve client relationships and booking conversions for travel advisors?
- Which scheduling tools are most effective for travel business consultations?
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us at Summer Camp at Sea: https://summercampatsea.com
Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/
We did it--200 episodes baby!!!
From marketing strategies to mindset shifts, I've shared what it really takes to transform from a travel hobbyist into a CEO-level entrepreneur.
Whether you're struggling to find leads, create effective systems, or just take yourself seriously as a modern travel professional, this podcast gives you the straight talk and practical tools needed to soar in this industry.
Join me as I continue sharing my unfiltered thoughts, real-world case studies, and proven frameworks that have helped travel entrepreneurs maximize their potential and create thriving agencies.
Questions this episode answers:
- How can travel advisors shift their mindset from hobbyists to serious business owners?
- What resources and upcoming events are available to help travel advisors grow their businesses?
Enjoy (and take action)!
Episodes Mentioned: 186, 152, 174, 143, 149, 146, 153, 136, 164, 169, 84, 85, 112, 3, 100, 111, 95, 126, 4, 119, 86, 91, 62, 64, 78, 9, 48, 8, 46, 17, 24, 49, 25
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
We can't hide from the fact that political actions affect business.
And today's current political actions are making for a very uncertain economic future, which is affecting everyone--consumers and business owners, alike.
Rather than running scared, I'm sharing 6 bold actions you can take right now to stay proactive during these times, largely based on previous times I've come upon this.
These strategies will help you think like the CEO your business needs.
We can't sit around hoping for our big break - we've gotta make it happen, put on those big CEO pants, and remember this is going team sport time, where supporting each other leads to collective success.
These practical approaches will ensure you're always top of mind with clients, even when the travel landscape gets unpredictable.
Questions this episode answers:
- How can travel advisors prepare for economic uncertainty?
- What financial steps should travel agency owners take during economic downturns?
- Why is networking important for travel businesses during slow periods?
- How can travel agents diversify their marketing channels when bookings slow down?
- What alternative revenue streams can travel business owners explore during economic uncertainty?
- Which travel products are still selling well during economic instability?
- How can travel entrepreneurs pivot their business during uncertain economic times?
- How important is reconnecting with your network during business slowdowns?
- What CEO mindset should travel business owners adopt during economic uncertainty?
Enjoy (and take action)!
Join us at Summer Camp at Sea: https://summercampatsea.com
Sign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
In this candid reflection of my wild Q1 journey, I'm pulling back the curtain on both the wins and challenges I've faced as a travel business entrepreneur in early 2025.
From managing health struggles while building the Cruise Content Library to assisting with multiple travel industry events, I've been evaluating impact over busyness - making sure every action counts when time is limited.
I'm sharing my upcoming plans for April's Marketing Your Cruise Business event, the Travel Tech Audio Summit, and my new focus on relationships for Q2 - because sometimes you need to pull back the arrow before launching forward!
If you're feeling stuck in your travel business or wondering how other entrepreneurs handle setbacks, this honest breakdown might be exactly what you need to hear right now.
Questions this episode answers:
- What challenges do travel entrepreneurs face with health issues while running a business?
- How can travel advisors maximize impact with limited working time?
- What marketing strategies work for cruise-focused travel businesses in 2025?
- How do travel business owners balance personal life and business commitments?
- What upcoming travel industry events should travel agents attend in April 2025?
- How can travel entrepreneurs overcome imposter syndrome?
- What content marketing tools are available for cruise-focused travel advisors?
Enjoy (and take action)!
Join us at Summer Camp at Sea: https://summercampatsea.com
Sign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853
Send me your burning question for Episode 200: https://www.speakpipe.com/takethehelm
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
In this final installment of our content creation series, I'm showing you how to build a strategic sales funnel that turns your travel content into actual bookings.
You've gotta be intentional with what you create – mixing top, middle, and bottom funnel content to nurture your audience from fresh eyes to loyal clients.
Remember, marketing isn't linear, which is why infusing your unique personality and sharing both educational tips and personal stories builds the trust that becomes your fast pass to sales.
Always include a call to action (seriously, don't waste your time creating content without one!) and find the conversion method that works for your style, whether that's discovery calls, inquiry forms, or monthly webinars.
The whole point of creating content is to support yourself, your family, and your community – so don't be shy about structuring your funnel to actually make money!
Questions this episode answers:
- What is a sales funnel for travel advisors?
- How do I create content for different stages of my travel marketing funnel?
- What types of content build trust with potential travel clients?
- How can travel advisors convert content followers into booking clients?
- What calls to action work best for travel content marketing?
- How do I balance educational content with sales content for my travel business?
- What is top of funnel content for travel advisors?
- How can I nurture my travel audience through middle of funnel content?
- How important are testimonials in a travel advisor's content strategy?
Enjoy (and take action)!
Join us at Summer Camp at Sea: https://summercampatsea.com
Sign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
I'm sharing my best strategies on how to get your awesome travel content actually seen by people who need it!
You're creating great content but if no one sees it, you're basically talking to crickets—and as a strategic travel entrepreneur, that's a no-go.
I'll show you powerful ways to distribute your content through SEO tricks that actually work, collaboration strategies that beat hashtags every time, and distribution methods that get maximum eyeballs on everything you create.
This is the missing piece most travel advisors forget when they're busy creating gorgeous content that nobody finds.
Let's make sure all that hard work pays off by getting your travel expertise in front of the perfect audience who's ready to book with you!
Questions this episode answers:
- How do travel entrepreneurs get their content in front of new audiences?
- Why are collaborations more powerful than hashtags for travel business visibility?
- How can travel advisors distribute content for maximum visibility?
- What are effective ways to repurpose travel content across multiple platforms?
- How do travel entrepreneurs optimize content for search engines and AI?
- What keyword strategies help travel content get found online?
- How can travel advisors create content partnerships that drive growth?
- Why is content distribution crucial for travel business success?
Enjoy (and take action)!
Join us at Summer Camp at Sea: https://summercampatsea.com
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done!
You'll learn how to leverage content that educates, engages, and entertains) as well as how to build authority through intentional macro content.
Say goodbye to posting endless supplier content that isn't serving your business!
Also, creating a strategic content calendar aligned with seasonal patterns can eliminate the weekly stress of "what to post," plus I'm sharing my inside scoop on repurposing one piece of content into multiple marketing assets using AI as your BFF.
Get ready for practical tips to help you work smarter, not harder, while positioning yourself as the go-to expert in your travel niche!
Questions this episode answers:
- What content strategy helps travel professionals build authority in their niche?
- Why should travel agents stop posting supplier content on social media?
- How can travel advisors repurpose content to maximize their marketing efforts?
- How do you create a travel business content calendar that aligns with seasonal trends?
- How can AI help travel entrepreneurs automate their content creation process?
- What content creation mistakes are hurting travel advisor business growth?
- How to create educational travel content that positions you as an expert?
Enjoy (and take action)!
Join us at Summer Camp at Sea: https://summercampatsea.com
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Struggling to create content that actually converts leads into booked travel clients?
This episode gives you a complete blueprint that combine a powerful meet (attraction) strategy with consistent content creation that nurtures your audience.
I'm sharing my 15+ years of industry expertise to help you work smarter (not harder) by repurposing high-impact macro content, leveraging AI tools, and implementing systems that turn followers into paying clients.
Stop wasting time on random posts that lead nowhere and learn how to strategically build your travel business with content that keeps you top-of-mind when clients are ready to book.
Whether you're starting from square one or looking to level up your existing content plan, this podcast delivers practical strategies tailored specifically for travel advisors and entrepreneurs.
Questions this episode answers:
- What's the missing piece in most travel business content strategies?
- What's the difference between attract strategies and nurture strategies for travel agencies?
- How can travel advisors repurpose content to save time and increase visibility?
- Why isn't my social media working for my travel business?
- How often should travel entrepreneurs create new content?
- How can travel advisors use AI to streamline their content creation process?
- What's a meet strategy and why do travel businesses need one?
- How can travel professionals stay consistent with content creation without burning out?
Enjoy (and take action)!
Join us at Summer Camp at Sea: https://summercampatsea.com
Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-toge
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us as we celebrate Black History Month with four incredible Black travel entrepreneurs sharing their journeys, challenges, and triumphs in the industry.
From Courtnie Nichols of TravelBash to Nicole Conley of Reprise Travel, Vernita Patterson of Travel State of Mind, and Catherine Stevens of Passports and Palms Travel Co., each advisor drops knowledge bombs on owning your value, choosing the right host agency, and creating inclusive luxury experiences.
They discuss how their identities have shaped their businesses, the importance of safety and representation for Black travelers, and their visions for the future of travel.
Learn about valuable resources and upcoming industry events where you can connect with diverse travel professionals.
This episode is all about honoring diverse perspectives and learning how we can all support people from different backgrounds within the travel industry.
Questions this episode answers:
- What resources exist for Black travel professionals seeking community and support?
- How does cultural identity influence travel business strategies and client experiences?
- What safety considerations should Black travelers be aware of when planning domestic trips?
- What are the best practices for selecting a host agency?
- Where can travel advisors find mastermind events and professional development opportunities?
- How are Black-owned travel businesses creating inclusive luxury experiences?
- What is a "sundown town" and how can Black travelers avoid them during road trips?
- Which cruise lines offer cultural experiences celebrating Black heritage and history?
- What organizations support LGBTQ+ travel professionals and travelers?
- How can travel advisors from different backgrounds collaborate to educate clients?
Enjoy (and take action)!
Resources Mentioned:
ABTP, IGLTA, Green Book Global, The Biz Huddle, Host Agency Reviews
Join us at Summer Camp at Sea: https://summercampatsea.com
Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-together-how-to-tidy-up-your-travel-business
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Feeling like you're not living up to your full potential as a travel advisor?
This episode is your superhero origin story, breaking down the unique and powerful abilities that make you an invaluable asset to your clients.
We're diving deep into your role as a global navigator, crisis averter, and memory maker, proving that you're so much more than just a booking agent.
I'm unpacking these not-so-hidden superpowers, so you can understand why YOU are the true superheroes of the industry in 2025 and beyond.
Whether you're feeling a bit lost or just need a confidence boost, this episode will remind you exactly why you're a total baddie at being a travel business owner.
Questions this episode answers:
- What value does a travel advisor provide in 2025?
- What makes travel advisors different from online booking sites?
- How do travel advisors save their clients time and money?
- What are the unique skills that successful travel advisors possess?
- How do travel advisors handle travel emergencies and crises?
- How do travel agents create personalized travel experiences?
- Why are travel advisors worth the investment?
Enjoy (and take action)!
Join us at Summer Camp at Sea: https://summercampatsea.com
Learn more about TMP on the River 2025 (email me to save your spot!): https://spaces.hightail.com/receive/D52HTf1jEN/fi-f7b85cb2-ce72-468b-8150-49d1983febfa/fv-30583300-8eca-4f97-94dd-725d804e9778/TMP_OTR_V1.0.mp4
Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-together-how-to-tidy-up-your-travel-business
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Are you tired of feeling heartbroken when your travel business plans don't work out exactly as hoped?
In this thought-provoking episode, I'm sharing how the NATO (Not Attached to the Outcome) approach can transform your travel business mindset from being paralyzed by setbacks to confidently pursuing multiple opportunities.
Drawing from my own journey as a travel entrepreneur since 2010, I'll reveal why putting all your eggs in one basket might be holding you back, and how embracing a NATO mindset can help you create more opportunities in your travel business.
Whether you're an established travel advisor or just starting out, this episode will teach you how to release the "one and done" mentality and open yourself up to the endless possibilities that come from playing the field in your travel business ventures.
Questions this episode answers:
- What is the NATO mindset in travel business, and how can it help grow your travel agency?
- How can travel entrepreneurs avoid getting stuck when business partnerships fall through?
- How do successful travel business owners handle setbacks?
- Why should travel entrepreneurs avoid putting all their focus on one business opportunity?
- What strategies can travel advisors use to build a more resilient travel business?
- How can travel agency owners network effectively to create multiple business opportunities?
- How do you stay confident as a travel entrepreneur when your original plans don't work out?
Enjoy (and take action)!
Join us at Summer Camp at Sea: https://summercampatsea.com
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Are you feeling overwhelmed by all the changes happening with social media platforms in 2025? Let's face it - things in the metaverse have gotten a little cuckoo bananas lately, and I'm sharing my personal insights on moving beyond traditional platforms like Meta and TikTok, exploring exciting alternatives like LinkedIn, Fanbase, and Ghost, plus breaking down how to create a solid multi-channel marketing approach that actually works for your travel business.
From macro content creation to micro-content repurposing, we're covering the whole ecosystem of digital marketing, including email strategies, community building, and how to transition your audience to new platforms without leaving anyone behind.
Whether you're feeling frustrated with current social media platforms or just looking to level up your marketing game, this episode is packed with actionable strategies to help you navigate the changing digital landscape while growing your travel business community.
Questions this episode answers:
- How do travel advisors effectively transition their audience from Meta platforms to new social media channels?
- What is the difference between macro and micro content in travel business marketing?
- How can travel professionals build engaged communities outside of traditional social media?
- Why is LinkedIn becoming more important for travel business marketing in 2025?
- What are the benefits of using Fanbase and Ghost for travel business marketing?
- How do travel advisors create a successful multi-channel marketing strategy?
- What are the best community-building alternatives to Facebook groups for travel advisors?
- What role does YouTube play in travel business marketing strategy?
- What are the most effective ways to nurture a travel business community online?
- How do travel professionals choose the right social media platforms for their business?
Enjoy (and take action)!
Join us at Summer Camp at Sea: https://summercampatsea.com
Subscribe to The Digest: https://ritaventures--travelprotheory.thrivecart.com/the-digest/
FyndTravel Events Calendar: https://www.fyndtravel.com/travel-advisor-events
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Ready to dive into the hottest travel trends that are actually backed by data? In this episode, I'm nerding out over Tripadvisor's latest trend report, breaking down 14 emerging travel trends for 2025 - from water culturalism and astrology-based trips to gaming tourism and beauty voyages.
Whether you're a travel pro looking to capitalize on these trends or just curious about where the industry is headed, you'll discover fascinating shifts in how people are choosing to explore the world, all based on real search and booking data from millions of travelers.
Bonus alert: stick around to hear some listener shout-outs at the end!
Questions this episode answers:
- What are these travel trends based on?
- How can travel agents leverage travel trends to build their business?
- What specific opportunities exist within each trend for travel businesses?
- How are travel preferences shifting from traditional vacation styles to new experiences?
- What are the emerging trends in celebration-based travel?
- How is family travel evolving beyond traditional kids' clubs and pool activities?
- What does the rise in slow travel and neighborhood-focused tourism mean for travel planning?
- How are solo travelers approaching travel differently now?
- What are the latest trends in wellness and beauty tourism?
- How are sports and event-based travel opportunities evolving?
Enjoy (and take action)!
Sign up for the Business Maintenance Webinar on 2/4: https://programs.steeryourmarketing.com/products/offers/view/1179572
Join us at Summer Camp at Sea: https://summercampatsea.com
Tripadvisor Trendcast: https://www.trendcast.tripadvisor.com/
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join Host Agency Reviews founder Steph Lee and myself for some real talk about the ups, downs, and in-betweens of entrepreneurship in the travel industry.
From candid stories about starting a business to practical insights about building authentic connections online, this episode dives into finding your footing when you're starting or stuck in your business ownership journey.
Plus, get the inside scoop on Host Week 2025, including special appearances from industry tech leaders, pet photos, and even some karaoke serenades from your favorite host agencies.
Questions this episode answers:
- What inspired Steph Lee to become an entrepreneur in the travel industry?
- How do you overcome fears when starting a travel business?
- How do you manage growth and build a team as a travel entrepreneur?
- What role does authenticity play in travel business marketing?
- How can travel entrepreneurs balance personal brand with business growth?
- What is Host Week and what can travel advisors expect?
- What are the latest travel tech developments for travel advisors?
Enjoy (and take action)!
Sign up for Host Week: https://hostagencyreviews.com/travel-conferences-events/2025/host-week-2025
Join us at Summer Camp at Sea: https://summercampatsea.com
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
You know that feeling when you see something that just makes you want to scream? When I watched an AI-generated promotional video this week, it actually left me speechless, in not a good way, and I knew I had to talk about why this is seriously concerning for entrepreneurs.
In this episode, I'm chatting on why using AI to replace authentic human connection is a massive red flag, while also sharing the AI tools that are actually saving me hours in my business (including why I'm switching from Cast Magic to Claude).
Questions this episode answers:
- Is AI marketing good for travel agents?
- How do travel agents use ChatGPT?
- What are the best AI tools for travel agents in 2025?
- Are AI-generated promotional videos bad for travel businesses?
- How to use AI for travel content creation?
- How can you start using AI if you're completely new to it?
- Which AI tools are specifically designed for the travel industry?
Enjoy (and take action)!
Get the Cruise Business Blueprint use code RITA for $50 off! Lifetime Payment, Pay in Full, Payment Plan
Sign up for Host Week: https://hostagencyreviews.com/travel-conferences-events/2025/host-week-2025
Join us at Summer Camp at Sea: https://summercampatsea.com
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Are you dreaming of turning your travel business into your full-time income but feeling stuck in the "what-ifs" and "somedays"? In this episode, I'm getting real about my journey from quitting my theme park job with no backup plan to building a successful travel business, sharing the exact steps I took and the mindset shifts that made it possible.
Whether you're ready to take the leap or just starting to explore making travel your primary income, I'm breaking down the practical strategies that worked for me (and the mistakes I made along the way) to help you create your own path to success.
Questions this episode answers:
- How do I transition from my full-time job to running a travel business?
- How can I generate immediate revenue in my travel business?
- What mindset changes do I need to succeed as a full-time travel entrepreneur?
- How do I conduct market research for my travel business?
- How do I diversify my travel business income streams?
- How can I transition from part-time to full-time travel advisor?
Enjoy (and take action)!
Remember to email me for details about Summer Camp at Sea :)
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Like last year, I wanted to start this year with a bang, sharing about a tactic that has really helped to grow my business--and that has been partnerships and collaborations. I'm a firm believer that you go farther, faster, together, especially after I did it for so long alone. Avoid my mistake and start thinking creatively on how you can grow your travel agency by working with other businesses and thought leaders.
Questions this episode answers:
- Why are partnerships and collaborations important for business growth?
- How can I meet potential partners for collaborations?
- How can travel agents leverage partnerships to grow their businesses?
- What are the steps to building successful collaborations and partnerships?
- What content strategies can help establish authority and attract potential partners?
- How do collaborations aid in visibility and business conversions?
- How can personal interests and communities be leveraged for collaborations?
- What's the role of platforms like LinkedIn in networking and building authority?
Enjoy (and take action)!
Remember to email me for details about Summer Camp at Sea :)
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
This episode is becoming quite the year end tradition for me, and it's probably one where I'm the most transparent and open about what's been going on in my business. I do this not to brag, or gain sympathy, I do this, so that you can learn from what I've done and gain a lesson or inspiration.
I always find these episodes fascinating when other business owners do them, and I hope you feel the same after listening in :)
Questions this episode answers:
- How has SEO contributed to bringing in clients to my travel agency?
- What are some key lessons from my business failures over the past year?
- What strategies will I be implementing to diversify my connections within the travel industry?
- How I am addressing income stabilization in my travel business?
- How to adapt to changes in the social media landscape and planning for the future?
- Why is community support important in achieving business growth?
Enjoy (and take action)!
Remember to email me for details about Summer Camp at Sea :)
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Looking to increase your travel agency revenue in 2025? Then you need to tune in to this week's episode, as I discuss the metaphorical levers you can pull to increase your income, or manage your agency operations smarter.
Questions this episode answers:
- What to consider when managing "business capacity"?
- Why is lead generation important, and what are effective strategies to improve it?
- Why do travel agents need to know more than just demographics of your ideal client?
- What are some alternate revenue streams for travel businesses?
- What factors should be considered when setting professional fees?
- How can you improve your conversion rate?
- Why is 2025 the year of humanity?
Enjoy (and take action)!
Sign up for the 7 Days of Christmas! https://programs.steeryourmarketing.com/products/offers/view/1177525
Resources Mentioned:
Ep 168 Money Making Activities for Travel Business Owners
Ep 166 7 Practical Reasons to Charge Fees as a Travel Advisor
Knowing your Business Capacity
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Something strategic travel business owners measure--their metrics. And they don't just measure them, they leverage them to make better informed decisions. Remember, we go by business data, not drama. I'm sharing some of the metrics I've been keeping an eye on, how I leverage them, and how you can too.
Questions this episode answers:
- What are the key business metrics I should be tracking?
- How can these metrics inform my business decisions?
- What should I do if my website has high clicks but low conversions?
- What role does visibility and SEO play in conversion rates?
- What tools can help track and improve metrics?
- How can AI tools improve my sales page?
- How does deleting inactive email subscribers impact my business?
- What metrics should I review at the end of the year?
Enjoy (and take action)!
Sign up for the 7 Days of Christmas! https://programs.steeryourmarketing.com/products/offers/view/1177525
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776
Some things make me go...hmmm...and etiquette is one of those. In this episode I go over some pretty common etiquette themes that come up on FAM Trips and General Business interactions for travel agents.
As mentioned, sometimes common sense isn't common, so while I'm not necessarily calling anyone out, I am calling out bad behavior that just needs to be left behind in 2024.
Questions this episode answers:
- What is a FAM (familiarization) Trip?
- How to maintain professionalism on a FAM Trip?
- What should I do if I cannot attend a supplier event I registered for?
- What are general business etiquette tips within the travel industry?
- Can I share other people's social media content?
- How does email marketing work?
- What should I consider when naming my business or a business program?
Enjoy (and take action)!
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Travel Industry Black Friday is here! Welcome to the final of three episodes featuring our event Presenting Partners :)
Up this week is David Shull from Tern, and he shares his thoughts on your value as a travel advisor, how his software (Tern) is helping you be more efficient thanks to data integration, and the role of AI in the travel industry.
Questions this episode answers:
- How does Tern improve connections between advisors, agencies, and suppliers?
- Why is the role of travel advisors evolving, and what value do they provide?
- How does the integration of technology in the travel industry impact human experiences and business processes?
- What are the common challenges related to data fragmentation in the travel industry, and how does Tern address them?
- What is the significance of having a centralized system for commission tracking and insights?
- How does Tern facilitate the onboarding and training processes for new travel advisors?
Enjoy (and take action)!
Listen to David on the Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit-2024
Read Tern's White Paper: https://www.tern.travel/lp/agencies-2024
Shop Travel Industry Black Friday:
https://strategictravelentrepreneurpodcast.com/blackfriday/
Travel Industry Black Friday Goody Bag:
https://strategictravelentrepreneurpodcast.com/bfgoodybag/
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Travel Industry Black Friday is here! Welcome to the second of three episodes featuring our event Presenting Partners :)
Up this week is LaDonna Allen from Costa Cruises, and she's sharing the scoop on her best sales tips from top travel advisors, Costa's sustainability initiatives, and how to prepare your clients for an immersive onboard European experience.
Questions this episode answers:
- What kinds of cruising trends should travel agents pay attention to going into 2025?
- What type of clients should travel advisors qualify for Costa Cruises?
- How does Costa Cruises integrate cultural experiences?
- What unique itineraries are available with Costa Cruises?
Enjoy (and take action)!
Sign Up for Costa Extra: https://www.costaextra.com/CostaClick/en-US/Pages/Login.aspx
Connect with your Costa BDM: costasales@us.costa.it
Shop Travel Industry Black Friday:
https://strategictravelentrepreneurpodcast.com/blackfriday/
Travel Industry Black Friday Goody Bag:
https://strategictravelentrepreneurpodcast.com/bfgoodybag/
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Black Friday is coming! Welcome to the first of three episodes featuring our Travel Industry Black Friday Presenting Partners :)
First up is Lori Gold, Founder of Mexperts, and she's spilling all the beans---on growing a community with FB Groups, new developments in the Mexican Caribbean, and how to prepare your clients for travel to Mexico.
Questions this episode answers:
- How can travel agents effectively grow their Facebook groups?
- How can travel advisors stay informed about travel news?
- How can travel agents use "Other People's Audiences" to grow their visibility?
- Why is specialization important in the travel industry?
- What are some unique accommodations and excursions available in the Mexican Caribbean?
Enjoy (and take action)!
Listen to Lori on How to Sell More Mexico (Ep 159): https://www.youtube.com/watch?v=1MtFi0Y6cN8
Listen to Lori on the Ascending in your Travel Business Audio Series: https://takethehelm.thrivecart.com/ascending-audio-series/
Join Lori's FB Group:
https://www.facebook.com/groups/268471081043601
Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear
Sign up for the email list:
https://programs.steeryourmarketing.com/products/offers/view/1169203
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Welcome to the second of our unofficial 2-part holiday series! Last week we focused on increasing your travel business sales with Black Friday promotions. This week we're getting creative with out-of-the-box engagement strategies that incorporate either 12 Days of Christmas, an Advent Calendar, or your preferred modification for either/or.
The goal is to get people closer to working with you as their travel professional by building up your authority in your travel specialty. Remember to let me know how you will adapt these strategies to your own travel business :)
In this episode, I share:
· Holiday marketing strategies that focus on community building
· Interactive elements you can add to your Advent Calendar
· Execution tips and insights to help no matter which campaign you choose to move forward with
· and so much more!
Enjoy (and take action)!
Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear
Resources Mentioned:
- Advent Calendar Creator- https://www.myadvent.net/en/
- Texting Services- https://www.text-em-all.com/, https://textmyguests.com/, https://projectbroadcast.com/
- Podcasting Services- https://strategictravelentrepreneurpodcast.com/buzzsprout, https://strategictravelentrepreneurpodcast.com/helloaudio
- Membervault Tech for Memberships/Communities- https://strategictravelentrepreneurpodcast.com/membervault
- Trees4Travel- https://www.trees4travel.com/
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Welcome to our first ever live podcast, where I recorded with a live studio audience! Haha not exactly, but I was joined by some pretty amazing travel pros who were able to ask questions live. Listen in on some of my ideas that you can use to really promote your travel business during Black Friday this year.
In this episode, I share:
· Black Friday offers from value adds to exclusive bonuses
· Creating unique packages and using time to promote quick action
· Partnering with your BDMs to get additional support
· and so much more!
Enjoy (and take action)!
Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear
Get the Wave Season Starter Kit: https://programs.steeryourmarketing.com/products/courses/view/1157765
Register for the next Live Podcast!
Next week - 12 Days of Xmas/Advent Calendar: https://calendly.com/ritaventures/step-live-xmas-advent?month=2024-11&date=2024-11-05
Marketing with Masterclasses-Prep for Wave Week: https://youtu.be/yS-qxnSfWvs
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
About a month ago I went out of office from my business, for a full 7 days--something that I don't know how long it's been since I've done it. I'm reflecting on a few surprises, things that I'm grateful for, and how I'm looking at vacation in the future.
In this episode, I share:
· The surprising thing that happened on practically Day 1
· What I prepped before I put my OOO alert
· How I want to structure vacation time moving forward
· and so much more!
Enjoy (and take action)!
Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear
Take the Prep for Wave Week Post-Event Survey: https://forms.gle/4so7magMS2C2Crnv7
Register for the Live Podcasts!
Next week- Black Friday: https://calendly.com/ritaventures/step-live-bf?month=2024-10&date=2024-10-29
Next next week - 12 Days of Xmas/Advent Calendar: https://calendly.com/ritaventures/step-live-xmas-advent?month=2024-11&date=2024-11-05
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
It is the last day of Prep for Wave Week--wooottt!!! We made it!!
In this final replay, featuring yours truly, I'm going over some different sales funnels you can set up for your travel agency or business and the step you need to take to make sure all your bases are covered.
In this episode, I share:
· The steps needed to set up your sales funnel
· Lead magnets for your digital marketing channels
· Selecting your sales event approach
· and so much more!
Enjoy (and take action)!
Register for Prep for Wave Week: https://prepforwaveweek.com/register
Register for Plan Your Year (11/21-22/2024): https://prepforwaveweek.com/planyouryear
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Prep for Wave Week is just 3 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos.
In this second of a 2-part series, I've opened the floor for travel advisors like you to ask Miguel some of their top questions about E&O Insurance and business liability. Enjoy!
Oh and please remember--this episode is for educational purposes only.
You should consult with an insurance professional and/or attorney before making these types of business decisions.
In this episode, we share:
· Practical cyber security measures
· Insurance considerations for independent contractors (ICs)
· Risk mitigation strategies
· and so much more!
Enjoy (and take action)!
Register for Prep for Wave Week: https://prepforwaveweek.com/register
Miguel's Email Address: miguel.campos@bhspecialty.com
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Prep for Wave Week is just 10 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos.
In this first of a 2-part series, I'm asking Miguel some of the most pressing questions about E&O Insurance and what travel advisors need to know when they think about renewing their policy for the new year. Enjoy!
Oh and please remember--this episode is for educational purposes only.
You should consult with an insurance professional and/or attorney before making these types of business decisions.
In this episode, we share:
· Post-COVID insurance trends
· The different risk levels in travel
· Understanding insurance policies and industry requirements
· and so much more!
Enjoy (and take action)!
Register for Prep for Wave Week: https://prepforwaveweek.com/register
Travel Biz Boss Fundraiser for Hurricane Helene: https://travelbizboss.thrivecart.com/packing-list-bundle/
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
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FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
I'm super excited to welcome Stephanie Gries from Travefy to the podcast! This has been a long time coming, as we personally first connected at the end of last year over a common interest-trade shows :)
Inside this episode you'll find tips both for attending trade shows AND being a vendor at trade shows, especially all those local fall and holiday events that are sure to be popping up in your feed.
Can't wait to hear wait you think about our tips and our big announcements!
In this episode, we share:
· Ways to select events to attend or have a booth at
· Trade show preparation like making sure you have the needed collateral and pre-scheduling meetings
· The right questions to ask vendors when you're not sure what to ask
· and so much more!
Enjoy (and take action)!
Register for Prep for Wave Week: https://prepforwaveweek.com/register
Register for Travefy's Sales Workshop: https://learn.travefy.com/sales-workshop-2024/
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
It's Hispanic Heritage Month and I'd be remiss if I didn't 1-mention it and 2-share some ways that you could also share your own culture, or a culture that you appreciate, within your travel business.
In this episode, I share:
· The importance of appreciating culture, not appropriating it
· How I have shared my Hispanic culture
· What I've seen other businesses do to honor their culture
· and so much more!
Enjoy (and take action)!
Celebrate Hispanic Heritage Month: https://takethehelm.thrivecart.com/hispanics-in-travel/
Become an affiliate for Prep for Wave Week: https://prepforwaveweek.com/affiliates
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
A recent article by Travel Age West mentioned that social media is now the top marketing channel for travel advisors and it had me a little skeptical. I'm sharing my thoughts on the article and some of the other surprising stats they recorded.
In this episode, I share:
· How you need more than just social media content to be successful as a travel advisor
· The importance of growing your network for potential partnership and collaboration opportunities
· Why certain metrics don't count
· and so much more!
Enjoy (and take action)!
Travel Age West Survey:
https://www.travelagewest.com/Industry-Insight/Business-Features/travel-advisor-marketing
Celebrate Hispanic Heritage Month: https://takethehelm.thrivecart.com/hispanics-in-travel/
All My Marketing Programs for Travel Agents and Travel Pros: https://strategictravelentrepreneurpodcast.com/everything/
Email Marketing Membership *affiliate link*:
https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/
FB/IG Ads Bootcamp 9/23-27/2024 *affiliate link*:
https://ritaventures--heartsoulhustle.thrivecart.com/sept-24-fb-ads-bootcamp-checkout/
CastMagic Marketing AI to repurpose marketing content *affiliate link*:
https://strategictravelentrepreneurpodcast.com/castmagic
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Stumped on what activities actually help make you money in your travel business? Tune in for tips on building a robust network, offering great service, and making key sales connections.
In this episode, I share:
· A walk down memory lane of how businesses before computers made money
· The difference between direct and indirect money making activities
· Why I feel like niching is an indirect way to generate revenue
· and so much more!
Enjoy (and take action)!
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
This episode was inspired by my summer focus group. I wanted to share my thought process of what I think about when I'm contemplating making an investment for my business.
This is not a definitive guide, and I am not a financial expert. Please remember to consult any financial decisions with the appropriate people on your team and/or in your family.
In this episode, I share:
· How to consider the risk vs reward ratio
· Why it's important to vet the service providers you work with
· Creating an action strategy to plan for ROI
· and so much more!
Enjoy (and take action)!
Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/
Sign up for Nina's SEO Roadmap *affiliate link*:
https://ritaventures--ninaclapperton.thrivecart.com/seo-roadmap/
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
This episode was a shower inspiration, especially after hearing how apprehensive so many travel advisors were to make a sustainable income :) Discover how implementing fees can cover essential expenses and bring peace of mind to your entrepreneurial journey.
In this episode, I share:
· Why you can't compare travel advising with other non-fee careers
· The difference between high volume sales and high revenue sales
· Why I think we're looking for peace, not freedom
· and so much more!
Enjoy (and take action)!
Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/
Sign up for the FREE VA Career Info Session *affiliate link*: https://payhip.com/b/R09uy/af66a94f6d938e4
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
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Send Rita a text with your thoughts!
In my attempt to not let the Olympic spirit die down too quickly, I recorded some of the business lessons I noticed from the sportsmanship at this year's games. As you may know, everything is a learning opportunity to me, so I'm sharing my notes and findings with you. Hoping this gives you a travel business boost :)
In this episode, I share:
· The importance of being and having an advocate
· Staying focused on your own path and goals
· Taking action even if you think you're not qualified to
· and so much more!
Enjoy (and take action)!
Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
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FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
The Alternative Careers in Travel Audio Series went live this past Wednesday :) Listen in to discover how to be successful in your current travel career, ways to monetize additional revenue streams for your travel business, or if you should transition to a different career.
This is a longer episode than normal, so you may need to split it up to listen to all the snippets.
Special thank you to our Series Featured Speakers:
Sahara Rose De Vore, Founder of The Travel Coach NetworkKarla Fritz and Melissa Erskine, Founders of SF Virtual Solutions and iDream TA SolutionsDebbie Horrilleno, BDM at Globus Family of BrandsCheryl Rosen, Freelance Travel Writer and Travel Research OnlineJackie Friedman, President of Nexion Travel GroupHarry Alvarez, COO of Offbeat TravelNina Clapperton, Founder of She Knows SEODanielle Desir Corbett, Host of The Thought Card Podcast and Road Trip Ready
Enjoy (and take action)!
Listen to the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/
Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
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FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
I'm baackkkk :) After an amazing Summer Series, I wanted to share some of my biggest learnings in the first seven months of the year. I'm hoping that on top of a good chuckle, you can get some inspiration and motivation to crush these last 5 months of the year....eeee...can't believe I just said that...5 months?!
In this episode, I share:
· How to stay focused on your goals when you're feeling out of control
· How chronic illness affects being an entrepreneur
· The importance of taking vacation time as an entrepreneur
· and so much more!
Enjoy (and take action)!
Sign up for the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/
Watch Prep for Wave Week:
2021- https://www.youtube.com/playlist?list=PLhkg4kAgD30crMjtjpUkH32WnqTGZRGa3
2022- https://www.youtube.com/playlist?list=PLhkg4kAgD30e2uF_y_w-8GQqaJ9KhElLU
2023- https://www.youtube.com/playlist?list=PLhkg4kAgD30dLKVbco-dApVd1fSChmuFi
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
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FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Welcome to the sixth episode in the Summer Selling Series. Diane Frisch, Founder of Diane Frisch Destinations, is our guest and we're touching on all things river cruising. If you're a travel advisor wanting to sell more river cruises, you're in for a treat from the 2024 ASTA River Cruise Travel Advisor of the Year.
In this episode, we share:
· The distinct differences amongst many of the river cruise brands
· How Diane successfully marketed on social media that she had to take a break
· Being open to experimentation in your travel agency
· and so much more!
Enjoy (and take action)!
Check out Diane's Instagram: https://www.instagram.com/dfdestinations
Connect with Diane on LinkedIn: https://www.linkedin.com/in/diane-frisch-cta-60508955/
Sign up for the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/
Sign up for the Summer Selling Series Worksheets: https://programs.steeryourmarketing.com/products/courses/view/1170216
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Welcome to the fifth episode in the Summer Selling Series. Danielle Linares, Founder of Absolutely Cuba, is our guest and we're touching on all things Cuba. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.
In this episode, we share:
· How Americans have been able to legally travel to Cuba since 2015
· Cultural experiences away from Havana that go beyond just beach
· Luxury accomodations and experiences available on the island
· and so much more!
Enjoy (and take action)!
Join Danielle's FB Group: https://www.facebook.com/groups/344582570984836
Visit Danielle's Website: https://www.absolutelycuba.com/
Sign up for the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/
Sign up for Travefy's New Agent Bootcamp happening 7/24-25--I'll be speaking! https://learn.travefy.com/2024-new-agent-bootcamp
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Welcome to the fourth episode in the Summer Selling Series. Kristi Emo, Founder of Your Dream Escapes, is our guest and we're touching on all things Hawaii. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.
In this episode, we share:
· An overview of the six islands you can visit
· Matching your client to the right island and/or experience
· Resources and suppliers to help book more Hawaii travel
· and so much more!
Enjoy (and take action)!
Join Kristi's FB Group: https://www.facebook.com/groups/841318313331687
Hawaii Resources Mentioned: https://agents.gohawaii.com/ and https://www.shakaguide.com/
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
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FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Welcome to the third episode in the Summer Selling Series. Lori Gold, Founder of Explore More Mexico, is our guest and we're touching on all things in the Riviera Maya Mexico. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.
Special note--please keep Lori and our friends in the Riviera Maya in your thoughts and prayers as Hurricane Beryl makes its way through the area.
In this episode, we share:
· A geographical breakdown of the different areas that comprise the Mexican Caribbean
· New things that happening or coming to the area
· Some of Lori's personal favorite properties and experiences
· and so much more!
Enjoy (and take action)!
Visit Lori's website affiliate link: https://www.exploremoremexico.com/a/2147521069/oDT729BM
Join Lori's FB Group: https://www.facebook.com/groups/268471081043601
Sign up for the Summer Selling Series Worksheets: https://programs.steeryourmarketing.com/products/courses/view/1170216
Listen to Lori's interview on the Ascending in your Travel Business Audio Series: https://takethehelm.thrivecart.com/ascending-audio-series/
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Welcome to the second episode in the Summer Selling Series. Ana Yacaman, Co-founder of The Best of Cartagena, is our guest and we're touching on all things Cartagena and Colombia. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.
In this episode, we share:
· Why Cartagena is really great destination wedding location
· Visiting little known areas like the Rosario Islands
· Cultural experiences like meeting the Palenqueras
· and so much more!
Enjoy (and take action)!
Visit Ana's website: https://thebestofcartagena.com/
Connect with Ana and the team on IG: https://www.instagram.com/thebestofcartagena/
Sign up for the Summer Selling Series Worksheets: https://programs.steeryourmarketing.com/products/courses/view/1170216
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Welcome to the first episode in the Summer Selling Series. Kate Thomas, Founder of North and Leisure and Travel Pro Theory, is our guest and we're touching on all things Ireland, Scotland, and the English Countryside. If you're a travel advisor wanting to sell more of these destinations, you're in for a treat.
In this episode, we share:
· Popular drive routes in Ireland
· Off the beaten path experiences for the UK
· Practical travel tips for your clients
· and so much more!
Enjoy (and take action)!
Get Kate's Resources for Ireland and Scotland:
https://www.northandleisure.com/ireland-consult-training
https://northandleisure.myflodesk.com/supplier-cheatsheet
Connect with Kate on IG: https://www.instagram.com/northandleisure/
Sign up for the Summer Selling Series Worksheets: https://programs.steeryourmarketing.com/products/courses/view/1170216
The Travel Pro Summit-Marketing Edition is open for registration! I'll be speaking on LinkedIn, and if you upgrade to the All Access Pass, you'll also get access to my LinkedIn Starter Kit. affiliate link: https://ritaventures--travelprosummit.thrivecart.com/all-access-passport-marketing/
Join Brenda Llamas' Webinar to learn how to sell out your next travel group in 7 days or less affiliate link: https://hotcakegroups.com/webinaroptin?am_id=ritaperez6836
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Summer is here! And while it's certainly a time for relaxation, it's also a great time to do a lot of prep work for the upcoming holiday travel season. I'm sharing a summer checklist of things you can do to get your business in order and ready for festive NOW instead of waiting til Q4 is here.
In this episode, I share:
· Reviewing your processes and task lists
· Updating your social bios and website
· Getting yourself visible with local networking events
· and so much more!
Enjoy (and take action)!
The Travel Pro Summit-Marketing Edition is open for registration! I'll be speaking on LinkedIn, and if you upgrade to the All Access Pass, you'll also get access to my LinkedIn Starter Kit. affiliate link: https://ritaventures--travelprosummit.thrivecart.com/all-access-passport-marketing/
Join Brenda Llamas' Webinar to learn how to sell out your next travel group in 7 days or less affiliate link: https://hotcakegroups.com/webinaroptin?am_id=ritaperez6836
Last Day of the Sun-Kissed Sale is today 6/14/2024. Get my Marketing Starter Kits for 50% off! https://www.valentinecourse.design/sunkissed
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
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Send Rita a text with your thoughts!
Mastering your messaging can be a key factor in setting your business apart. As travel advisors, we’re not just selling vacations—we’re selling experiences, emotions, and life-changing moments. Understanding the deeper needs and motivations of your clients is crucial for delivering value that goes beyond just the logistics of travel.
In this episode, I share:
· Understanding the deeper motivation for travel
· Effective messaging and niching
· Providing solutions and value beyond the trip
· and so much more!
Enjoy (and take action)!
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
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Direct EMAIL:
rita@steeryourmarketing.com
Send Rita a text with your thoughts!
Join me as I chat with Kristin Richards, Founder of In Flow Design Co., on all things building your travel business brands and websites...and literally, we do talk just about everything.
In this episode, we share:
· Kristin's own rebrand from Girlboss Designer to In Flow Design Co.
· The key elements every travel brand needs to drive their mission and goals
· What you need to do to prepare for your first or next website
· and so much more!
Enjoy (and take action)!
Top Travel Advisor Website Mistakes to Avoid + What to Do Instead - free guide!
https://inflowdesignco.com/travel-website-mistakes
Everything you need to know to prepare for creating your website - in a free workshop!
https://inflowdesignco.com/intentional-website-workshop
Follow In Flow Design Co on IG!
https://www.instagram.com/inflowdesign.co/
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Tale as old as time....there's been a few thoughts I hear travel advisors say over and over again since I first started in the industry in 2010. I wanted to address some of these thoughts and how you can reframe them to be more productive for your travel business.
In this episode, I share:
· My initial thoughts on this year's Canva Create
· Embracing confidence as a business owner
· Focusing on intentional actions to move your business forward
· and so much more!
Enjoy (and take action)!
Email me to join me at the Cruise Content Library Open House on Tues, 5/28 at 4pm EST :)
Send Rita a text with your thoughts!
JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
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FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Hootsuite came out with a Social Media Consumer Report and I'm sharing the findings with you and how you can apply them to your travel business :)
In this episode, I share:
· What consumers want to see on social media
· What you can do to build a high-value following
· What you can do to gain more exposure on social media
· and so much more!
Enjoy (and take action)!
Join the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
Register for Captivate with Color:
http://captivatewithcolor.com/
Learn how to do FB Ads affiliate link:
https://ritaventures--heartsoulhustle.thrivecart.com/fb-ads-for-list-building-bootcamp-eg/
Send Rita a text with your thoughts!
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
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Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
My mom changed Mother's Day plans on me and I got a lesson in the synergy between a web search and social media--which of course means, I've got to share it with you :) Take a peek into how my brain works when it comes to searching for things, which is probably how many of your travel clients are also thinking.
In this episode, I share:
· Why you need to have both a web and social media presence
· Making it easy for potential clients to do business with you
· Being specific with what you do and who you serve
· and so much more!
Enjoy (and take action)!
Join the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
Get the Google Starter Kit:
https://programs.steeryourmarketing.com/products/courses/view/1155935
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
The 2nd Annual Travel Tech Audio Summit went live on Global Travel Advisor Day, 5/1/2024. Listen in to hear incredible stories of entrepreneurship and learn about some of the amazing tech you as travel advisors, or even suppliers, can take advantage of.
Special thank you to our Summit Featured Speakers:
David Shulll, CEO at TernLiana Rowan and Chanell Facey, Co-Founders at GroupedDan Green, Co-Founder and CTO at FayeWhitney Shindelar, Founder at The HiveLisa Watson, Founder at FyndTravelRichard Earls, President at ArqiteqtVanessa Karel, Founder at Greether
Enjoy (and take action)!
Listen to the 2nd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/
Learn about the Global Travel Advisor Day Promos: https://www.travelmarketreport.com/Cruise/articles/Roundup-of-Global-Travel-Advisor-Day-Appreciation-Promotions
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
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Direct EMAIL:
rita@steeryourmarketing.com
Ready to make your travel business profitable? I'm so stinking excited to welcome travel industry powerhouse, Jenn Lee, to the podcast! Join us as we share what we feel are the five keys to profitability for your travel agency.
In this episode, we share:
· Some of the differences between the IC and Franchise models of business
· The shift you need to make within to step into your CEO role
· Prioritizing paying yourself as an agency owner
· and so much more!
Enjoy (and take action)!
Use Jenn's Profitability Plan: https://docs.google.com/document/d/1NsRJpXt_MYJy2YNad5ocQBQwDGzc3nsW/edit?usp=sharing&ouid=114926748892078046586&rtpof=true&sd=true
Learn more about Travel Planners International or Vacation Planners: https://www.travelplannersinternational.com/ or https://vacationplanners.com/
Join Jenn's FB Group: https://www.facebook.com/groups/300979650917199
Follow Jenn or text her: https://www.facebook.com/JennLeeLovesTravel or 321-689-0521
Register for the 2nd Annual Travel Tech Audio Summit!
https://takethehelm.thrivecart.com/travel-tech-audio-summit/
Marketing Power Hour BOGO Flash Sale through 4/29/2024! https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogo
Use the Lead Generation Calculator: https://programs.steeryourmarketing.com/products/courses/view/1138259
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
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Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
We lost a very dear friend in the industry this week, Edouard Jean. He was the owner of Massive Travels and was very active with ASTA having served as Chapter President, and was getting ready to start a campaign for the Board.
He was a champion for minorities in the industry, as well, having served as a Board Member of the Association of Black Travel Professionals, and many other organizations.
This episode is a tribute to him and his legacy of service. I'm sharing his full interview from last August's Ascending in your Travel Business Audio Summit where he shares lots of gems on how he grew his business through cultivating relationships.
In this episode, we share:
· Hold Ed sold hundreds of people onto group trips before becoming a travel advisor
· Some of his guerrilla marketing tactics
· The benefits of nurturing genuine relationships outside of business transactions
· and so much more!
Enjoy (and take action)!
Register for the 2nd Annual Travel Tech Audio Summit!
https://takethehelm.thrivecart.com/travel-tech-audio-summit/
Marketing Power Hour BOGO Flash Sale through 4/21/2024! https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogo
Join the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
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Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
We just wrapped up a 4-Week Series on where to find leads according to various travel agency niches. Now it's time to take action and align your goals with a personalized plan!
In this episode, I share:
· The importance of focus and confidence to take help you take action
· Targeting a specific niche rather than a broader audience
· Using Q2 to really challenge yourself to take action and experiment to see what works
· and so much more!
Enjoy (and take action)!
Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting
Register for the 2nd Annual Travel Tech Audio Summit!
https://takethehelm.thrivecart.com/travel-tech-audio-summit/
Join the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
If you don't have leads in your business, you don't have a business. So let's find you those leads!
In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.
Join me as I dive in today to the Luxury Travel Niche for part 4.
In this episode, I share:
· Understanding the mindset of luxury travelers at every stage
· Where you can find them based on this information
· Real-world Google research for events that potential luxury travel clients may be hanging out at
· and so much more!
Enjoy (and take action)!
Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting
Register for the 2nd Annual Travel Tech Audio Summit!
https://takethehelm.thrivecart.com/travel-tech-audio-summit/
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
If you don't have leads in your business, you don't have a business. So let's find you those leads!
In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.
Join me as I dive in today to the Food and Wine Travel Niche for part 3.
In this episode, I share:
· Understanding the mindset of foodie travelers at every stage
· Where you can find them based on this information
· Real-world Google research for events that potential foodie travel clients may be hanging out at
· and so much more!
Enjoy (and take action)!
Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
Say HI on Social:
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In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.
Join me as I dive in today to the Romance Travel Niche for part 2.
In this episode, I share:
· Understanding the mindset of romance travelers at every stage
· Where you can find them based on this information
· Real-world Google research for events the potential romance travel clients may be hanging out at
· and so much more!
Enjoy (and take action)!
Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting
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rita@steeryourmarketing.com
If you don't have leads in your business, you don't have a business. So let's find you those leads!
In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.
I'm also going to share via a Google search of 4 locations around the country, on local networking events to look for, as well as events where you're ideal client may be hanging out at.
Join me as I dive in today to the Family Travel Niche.
PS- Even if you don't specialize in any of the niches, or live in any of the locations mentioned, doesn't mean you would find value in these episodes.
I'm hoping these ideas release your creative juices and give you inspiration to think outside of the box to generate new leads for your travel agency.
In this episode, I share:
· Who the family traveler is and how they think
· Where they would hang out at based on this information
· Real-world Google research for events the potential family travel clients may hanging out at
· and so much more!
Enjoy (and take action)!
Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
Inspired by some recent chatter, I'm tackling the challenge of consistent content creation, by sharing some of my top tips on maintaining a positive mindset, finding your content creation groove, and setting achievable goals.
I'm also diving into my personal journey with podcasting, blogging, and repurposing content for different platforms, as well as spilling the beans on handy hacks for email marketing, social media, and leveraging your travel experiences for content creation.
If you're ready to up your content creation game and stand out in the travel industry, stick around for some expert insights!
In this episode, I share:
· How to change your thinking on content creation
· Where to start when creating content
· Some of my favorite hacks for creating content
· and so much more!
Enjoy (and take action)!
Join the Email Marketing Membership affiliate link: https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/
Get CastMagic AI for Videos and Audio Recordings affiliate link: https://get.castmagic.io/39q8g3hvbe1s
Get the Plan Your Year Workbook: https://www.amazon.com/Plan-your-Year-Workbook-2024/dp/B0CLTK1WNF
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rita@steeryourmarketing.com
We're officially/unofficially celebrating the 3rd Birthday of the Podcast--wootttt!!!
Thank you so much for tuning in every-ish week, sharing the podcast with your peers, and leaving ratings and reviews that allow other business owners to find this goodness.
I sincerely could not do this without your support, and I'm ever so grateful for it--THANK YOU!
Remembering this podcast birthday got me thinking why I started this podcast and that was to support the business-side of entrepreneurship. It's not something many of us think about when we become a travel advisor, but it is especially critical to think about if we want longevity and sustainability in business.
In this episode, I share:
· The differences between an employee and an entrepreneur
· A little bit of my own growth as a travel business owner
· Some of the important aspects of entrepreneurship you need to be aware of
· and so much more!
Enjoy (and take action)!
Get CastMagic AI for Videos and Audio Recordings affiliate link: https://get.castmagic.io/39q8g3hvbe1s
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rita@steeryourmarketing.com
This past week has been a deeply personal week for me, so I wanted to share a personal episode about where I'm at and what I'm doing to thrive this year in business.
In this episode, I share:
· Prioritizing health and backup plans
· Leaning into my passions
· Changing my mindset
· and so much more!
Enjoy (and take action)!
Nina Clapperton's 6 Months to 50k Sessions Course affiliate link: https://ritaventures--ninaclapperton.thrivecart.com/6-months-to-50k/
The Wealthy Spirit by Chellie Campbell affiliate link: https://amzn.to/3TbfzH7
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rita@steeryourmarketing.com
This week's episode was sparked by a conversation that transported me back to my years at Disney, where impeccable customer service wasn't just an expectation—it was a cornerstone of the magic.
As I reminisce about those early days, I'm inspired to share the remarkable strategies that elevate our travel services from good to great.
In this episode, I share:
· Understanding and Meeting Clients' Specific Needs
· The Art of Personalization in Travel
· The PATH Standards of Excellence for host agencies
· and so much more!
Enjoy (and take action)!
Learn about Mailbox Power affiliate link: https://go.mailboxpower.com/birthdayspecial?invite=ritaventures
Need help strategizing a custom systems plan for your business? Schedule a Marketing Power Hour with me today! https://calendly.com/ritaventures/marketing-consulting
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
One of my passions and purposes for creating this podcast is to help travel agents like you avoid some of the red flags that sometimes pop up in the industry and this can sometimes mean host agencies.
Now I'm not saying all host agencies have red flags, but you should listen if you're questioning your current host situation.
In this episode, I share:
· The difference between being an employee and an independent contractor
· A personal rant I have about professional fees and commission splits
· The PATH Standards of Excellence for host agencies
· and so much more!
Enjoy (and take action)!
Need help strategizing a custom systems plan for your business? Schedule a Marketing Power Hour with me today! https://calendly.com/ritaventures/marketing-consulting
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
I've been doing a lot pondering and comparisons recently on how/why other industries are taken more seriously than the travel advisor industry is. I decided to break down some of the ways you can grow into to be taken seriously in your travel business by family, friends, and peers.
In this episode, I share:
· The importance of projecting confidence, even if you don't feel it
· Recent experiences I've had that have helped others see me as a professional
· Why you should also be connecting with people within our industry
· and so much more!
Enjoy (and take action)!
Need help strategizing a custom systems plan for your business? Schedule a Marketing Power Hour with me today! https://calendly.com/ritaventures/marketing-consulting
Sign up for my Travefy Webinar: https://learn.travefy.com/academy-feb-2024-rita-perez/
Register for Host Week: https://hostagencyreviews.com/page/host-week
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rita@steeryourmarketing.com
It's Wave Season, and it's very likely, that you may be feeling overwhelmed. Let's help reduce that overwhelm by identifying the five systems you need in your travel business, and what you can do to implement repeatable processes to help make life a little easier as a travel agency owner.
In this episode, I share:
· How mining for gemstones is like the systems in your business
· Ideas for finding clients, even if you haven't niched down yet
· Ideas for keeping current clients in your orbit
· and so much more!
Enjoy (and take action)!
Need help strategizing a custom systems plan for your business? Schedule a Marketing Power Hour with me today! https://calendly.com/ritaventures/marketing-consulting
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
There's some big changes coming to email this February 1st--and you need to be aware of them, or your emails to your clients may not get sent!
In this episode, I share:
· The importance of scrubbing your email list
· The immediate reason why you should get an email address with your domain name
· High level information on authenticating your email domain
· and so much more!
Enjoy (and take action)!
Watch Cheryl Rerick's FREE Email Deliverability Webinar affiliate link:
https://members.cherylrerick.com/~access/a13c4375f/
Get access to Cheryl Rerick's Deliverability Workshops affiliate link:
https://members.cherylrerick.com/~access/a15c4375f/
Contact Amy Graves: amygraves@anymainstreet.com
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rita@steeryourmarketing.com
We start this week's episodes with a few updates and opportunities for your travel business, and then glide right on in to some common mistakes that held me back, and are probably holding you back, too, for making meaningful income in your travel agency.
In this episode, I discuss:
· Getting comfortable with being uncomfortable
· The power of your voice
· Being in business for yourself, but not by yourself
· and so much more!
Enjoy (and take action)!
Ascending in your Travel Business Audio Series:
https://takethehelm.thrivecart.com/ascending-audio-series/
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
Something I'm super proud of from 2023 is the way I was able to grow my email list :) I'm spilling in the beans on what I did to be successful, why I think they worked, and how you can utilize these tactics for your travel business.
In this episode, I discuss:
· The type of lead magnet I used for email list building
· Why I think some worked and some didn't
· Insights into how I'll adjust for 2024
· and so much more!
Enjoy (and take action)!
Download the Lead Generation Calculator:
https://programs.steeryourmarketing.com/products/courses/view/1138259
Listen to the 2023 Audio Series:
https://programs.steeryourmarketing.com/audio-series
Get The Lead Magnet Workshop Replay: https://programs.steeryourmarketing.com/products/courses/view/1160555
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rita@steeryourmarketing.com
If you've ever want the juicy on my business, I'm spilling tons in this episode :) The good, the bad, the ugly, and the lessons of 2023 are right here in this episode---let's jump in!
In this episode, I discuss:
· The audio series that completely flopped
· How collaborations significantly increased my email list this year
· The shifts and new directions I've been seeing in my work
· and so much more!
Enjoy (and take action)!
Sign Up for the Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1160555
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rita@steeryourmarketing.com
As we head into the biggest holiday week, kick back, relax, and start dreaming again, as you listen to some industry greats share their insights on superb holiday destinations and experiences from across the globe!
In this episode, we discuss:
· River and expedition sailings
· The differences between the North and South Poles
· Why you should consider the South Pacific for your warm weather holiday clients
· and so much more!
Enjoy (and take action)!
Register for the FULL Unique Holiday Experiences Audio Series:
https://takethehelm.thrivecart.com/unique-holiday-experiences/
Register for the Lead Magnet Workshop happening on 1/4 from 3-5pm EST:
https://programs.steeryourmarketing.com/products/courses/view/1160555
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I don't do new year's resolutions. I pick words to focus on for the year. The words that I choose really drive the business decisions I make throughout the year. Listen in on my personal thoughts, as well as insights from conversations I've had from fellow travel advisors on planning and selecting their words of the year.
In this episode, I discuss:
· Aligning words of the year with big business goals
· The intentionality in the context of your word of the year
· How my 2023 words served me and what I'm looking to in 2024
· and so much more!
Enjoy (and take action)!
Pre-Register for the Unique Holiday Experiences Audio Series: https://takethehelm.thrivecart.com/unique-holiday-experiences/
Sign Up for the Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1160555
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rita@steeryourmarketing.com
One of the thing that I hate people try to sell you about social media, is that it is the solution to all your business problems...and that's a flat out lie. You don't need to do more social media to make more sales, and some people don't even do social media and make great sales. (Some people also do a shoddy job at social media, and still get sales.)
The point is--the problem isn't social media. It's something else, and we're going to dive into those something else's in this episode.
In this episode, I discuss:
· The importance of proper messaging targeted towards the right audience
· Aligning offers with the needs and desires of the target market
· The significance of taking proactive measures in business development
· and so much more!
Enjoy (and take action)!
Pre-Register for the Unique Holiday Experiences Audio Series: https://takethehelm.thrivecart.com/unique-holiday-experiences/
Get your Goody Bag at Lizzy's Christmas Party: https://www.lcp2023.com/rita
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rita@steeryourmarketing.com
How do you get to $40,000 in income next year with your travel agency? Well in this week's episode, I'm going to break down a few ways that you can strategically and intentionally plan your sales.
In this episode, I discuss:
· Tweaking various factors, such as exploring different travel products and increasing commission splits or professional fees
· The importance of being specific about the type of travel services offered to effectively market your travel business
· Considering different scenarios that can get you to your income goals with less work
· and so much more!
Enjoy (and take action)!
Pre-Register for the Unique Holiday Experiences Audio Series: https://takethehelm.thrivecart.com/unique-holiday-experiences/
Plan your Year Workbook: https://www.amazon.com/Plan-your-Year-Workbook-2024/dp/B0CLTK1WNF/
Plan your Year Recordings: https://programs.steeryourmarketing.com/products/courses/view/1158313
Lead Generation Calculator: https://programs.steeryourmarketing.com/products/courses/view/1138259
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I might be biased, but this was such a FUN interview, despite me even being sick. Liz Wilcox, the Fresh Princess of Email Marketing, comes on to talk about the power of email marketing in your business. AND we're not just talking about the "what", but the "how" and "why", as well.
If you've felt lost about email marketing and your travel business, this episode is NOT to be missed!
In this episode, we discuss:
· Email marketing as a tool to warm up people and drive sales
· The personal and intimate connection provided by email compared to social media
· The importance of continual list building and nurturing regardless of size
· and so much more!
Enjoy (and take action)!
Sign Up for Liz's Email Marketing Membership Annual Pass affiliate link:
https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership-yearly-pass/
Miss out on the Annual Pass offer? Join the monthly membership for just $9/month! affiliate link: https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/
Travel Industry Black Friday Event:https://programs.steeryourmarketing.com/tibf
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rita@steeryourmarketing.com
Join Chief Commercial Officer, Janet Bava, and I, as we discuss on this BONUS EPISODE, our super-upcoming FAM aboard Windstar Cruises :)
We spill lots of details on things to look forward to in this episode, and you can also find more information at the Google Doc below :)
We so look forward to sailing with you in a few weeks to boost your marketing and Windstar Sales in 2024!
Windstar FAM Information:
https://docs.google.com/document/d/10zt6iJ51_jQbzMqmrjE8jiAgisZ3Wxwavsa7p10HEsw/edit?usp=sharing
Travel Industry Black Friday Event:https://programs.steeryourmarketing.com/tibf
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rita@steeryourmarketing.com
I've conducted dozens of media/podcast interviews this past year, and I'm noticing some common things that sometimes seem to be lacking on the guest side. I wanted to use this episode as a means to educate you on how you should properly prepare for when you do media interviews like podcasts and lives.
In this episode, I discuss:
· Video Quality
· Sound Quality
· Visual Aesthetics
· and so much more!
Enjoy (and take action)!
Travel Industry Black Friday Event:https://programs.steeryourmarketing.com/tibf
Content Creation Essentials Links:
https://programs.steeryourmarketing.com/tools-you-need-for-media-interviews
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
This short and sweet episode is sure to delight as I share my opinions on things that give me the heebie jeebies when I check out social media feeds.
In this episode, I discuss:
· Your feed's aesthetics
· Your business branding
· The things I'm passionate you shouldn't be putting on your social media feed
· and so much more!
Enjoy (and take action)!
Register for the Plan Your Year Session:https://programs.steeryourmarketing.com/products/courses/view/1158313
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
Fresh content is back! And I've had a couple things on my mind like LEAD MAGNETS for your travel business. If you've heard the term and are confused at exactly what they are and you should utilize for your travel business, you should definitely tune in for some ideas and lead magnet strategy.
In this episode, I discuss:
· What types of lead magnets you can utilize for your travel business
· Why you need to know exactly who your ideal travel client is before crafting one
· How a lead magnet works in terms of your travel business funnel
· and so much more!
Enjoy (and take action)!
Register for the Plan Your Year Session:https://programs.steeryourmarketing.com/products/courses/view/1158313
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
Today is the last day of Prep for Wave Week!! Here's another replay episode from Foundations Day last year with Stephanie Cannon, all about the financial systems you need for your business, especially to prepare for wave season :) Enjoy!
In this episode, we discuss:
· The challenges of tax season and wave season coinciding
· Setting up your reporting and tracking systems early on
· Having history and data for future comparisons and decision-making
· and so much more!
Enjoy (and take action)!
Register for the Plan Your Year Session:https://programs.steeryourmarketing.com/products/courses/view/1158313
Register for Stephanie's Financially Fit Challenge:https://withstephaniecannon.com/challenge
Get Stephanie's FREE Financial Checklist:https://withstephaniecannon.com/checklist
Register for Prep for Wave Week:https://programs.steeryourmarketing.com/products/courses/view/1157348
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
Prep for Wave Week for Travel Advisors is just days away!! Here's another replay episode from my second session last year, so you can hear the type of meaty goodness awaiting you next week :) Enjoy!
In this episode, I discuss:
· Gaining new connections and increasing confidence as a business owner
· Understanding the needs and concerns of potential customers to effectively sell
· Collaborating with others to gain visibility in front of new audiences
· and so much more!
Enjoy (and take action)!
Register for Prep for Wave Week:https://programs.steeryourmarketing.com/products/courses/view/1157348
JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728
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rita@steeryourmarketing.com
Prep for Wave Week for Travel Advisors is coming!! Get the full details in this episode, as well as a hear a replay from one my sessions last year :) This is a lengthy and meaty episode, so feel free to pause and come back when you can.
In this episode, I discuss:
· Travel Agent CRM's and Itinerary Builders
· Marketing Tech for travel pros
· Websites and branding for travel businesses
· and so much more!
Enjoy (and take action)!
Register for Prep for Wave Week:https://programs.steeryourmarketing.com/products/courses/view/1157348
Watch the 2022 Prep for Wave Week Presentations:
https://www.youtube.com/playlist?list=PLhkg4kAgD30e2uF_y_w-8GQqaJ9KhElLU
Watch the 2021 Prep for Wave Week Presentations:
https://www.youtube.com/playlist?list=PLhkg4kAgD30crMjtjpUkH32WnqTGZRGa3
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rita@steeryourmarketing.com
The Hispanics in Travel Audio Series launched on 10/4 and I wanted to share some short snippets from the 30-50 minute long interviews.
Listen in to hear the heartwarming family memories, how these industry leaders found their way to travel, and some business insights into what their brands are up to.
Special thank you to our Featured Speakers:
Janet Bava, Chief Commercial Officer, Windstar Cruises
Lionel Garcia, Director of Strategic Accounts, MSC CruisesVanessa McGovern, Chief Sales and Marketing Officer, Gifted Travel Network
Adolfo Perez, Senior Vice President of Global Sales & Trade Marketing, Carnival Cruise Line
Alex Pinelo, Senior Vice President-Sales, AmaWaterwaysMichelle Rodriguez Suarez, Director of Sales Eastern US & International Accts Mexico, Central & South America, Riverside Luxury CruisesDaniel Santiago, Sales Manager, Regal Wings and Koveli Travel
Enjoy (and take action)!
REGISTER to listen to the Hispanics in Travel Audio Series--only $9!
https://takethehelm.thrivecart.com/hispanics-in-travel/
JOIN US at Prep for Wave Week 10/23-27/2023: https://programs.steeryourmarketing.com/products/courses/view/1157348
READ my thoughts/blog on diversity in the travel industry:
https://programs.steeryourmarketing.com/my-thoughts-on-diversity-and-education
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I say this out of love---but some of you are using AI, and it's obvious. It shouldn't be if you're using it tactfully, though.
In this episode, I discuss:
· The the drawbacks of relying too heavily on AI
· AI as a foundation and inspiration for creative ideas
· The sophistication of consumers
Enjoy (and take action)!
Register for the Hispanics in Travel Audio Series:https://takethehelm.thrivecart.com/hispanics-in-travel/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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Last week I was on a local staycation visiting the Orlando theme parks, and little did I know, a business lesson would emerge from 1- one of my favorite attractions and 2- one that I've never noticed before on the dozens of times I've ridden it. Join in on this episode to see the takeaways I had for the travel business.
In this episode, I discuss:
· The evolution of documenting and preserving history
· Having backup in case of emergencies or unexpected events
· Having a centralized business hub
Enjoy (and take action)!
Register for the Hispanics in Travel Audio Series:https://takethehelm.thrivecart.com/hispanics-in-travel/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
SCHEDULE a 1-on-1 Consultation Call with me: https://calendly.com/ritaventures/marketing-consulting
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rita@steeryourmarketing.com
We all know WHAT you should be marketing, but do you know how to appeal to the WHO? Effective marketing for your travel business speaks to the people our ideal clients and partners are. Join me as I share insights to get your digital audience thinking---how did they know that?!
In this episode, I discuss:
· Positioning yourself as an expert in your niche
· Truly understanding the pain points your clients are currently experiencing (and how you alleviate them)
· Some exercises you can do to uplevel your digital marketing efforts
Enjoy (and take action)!
Register for the Hispanics in Travel Audio Series:https://takethehelm.thrivecart.com/hispanics-in-travel/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
SCHEDULE a 1-on-1 Consultation Call with me: https://calendly.com/ritaventures/marketing-consulting
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rita@steeryourmarketing.com
This week I wanted to delve into the world of marketing strategies, because they are not all created equal. The strategy you lean on should take into consideration your stage of business and what your business needs the most right now.
In this episode, I discuss:
· The MCC Method of marketing your travel business
· What search engines and social media are and best for
· Never forgetting the value of personal relationships
Enjoy (and take action)!
Get the Google Starter Kit: https://takethehelm.vipmembervault.com/products/courses/view/1155935
Register for the Hispanics in Travel Audio Series:https://takethehelm.thrivecart.com/hispanics-in-travel/
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Support the show---------------------------------------------------------------
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As we enter September, the start of the last quarter of the year, there is a sense of power and possibility in the air. Hear some travel business inspiration and updates from Rita :)
In this episode, I discuss:
· Some updates on what's happening the rest of the year in the world of the Strategic Travel Entrepreneur
· Becoming profitable by breaking down your numbers and product/service mix
· Your willingness to go the extra mile to attain your success
· It's not quitting time
Enjoy (and take action)!
Take the quick 2-Question SURVEY: https://forms.gle/yDqQqmods5Tn2NZG9
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Welcome back to the podcast, Sahara Rose De Vore of The Travel Coach Network, to discuss the results of her recent survey on traveler motivations. We peel back a few of the layers of being in travel and trends we're seeing coming to the forefront for our industry.
In this episode, we discuss:
· Going beyond the surface level travel motivations
· A recent PhocusWire article about travel influencing
· Revenue streams for the modern travel advisor
· and so much more!
Enjoy (and take action)!
Learn more about The Travel Coach Network and get the free coaching resource affiliate link: https://thetravelcoachnetwork.mykajabi.com/a/30752/PcLjkYYA
Sahara on Ep 68: https://www.buzzsprout.com/1711405/11003429
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The AITB Audio Series launched on 8/16 and I wanted to share some short snippets from the 30-50 minute long interviews.
Listen in to hear incredible stories of entrepreneurship and learn some of the things it really takes to get to the next level in your business
Special thank you to our Featured Speakers:
Lori Gold, Owner, Explore More Mexico
Dr. Terika L. Haynes, CEO and Founder Dynamite TravelAngela Hughes, Owner and President, Trips & Ships Luxury Travel
Edouard Jean, Owner, Massive Travels, Inc.
Jackie Williams, Agency Owner, NuVibe Travel Experiences, LLC
Enjoy (and take action)!
REGISTER to listen to the Travel Tech Audio Summit--only $5!
https://travelbiztraining.com or https://takethehelm.thrivecart.com/ascending-audio-series/
Join us in the Think Tank on 8/22 at 2:30pm EST: https://takethehelm.thrivecart.com/mentoring-think-tank/
Listen to Ep 84 The 4 Phases of the Travel Business: https://www.buzzsprout.com/1711405/12082738
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Support the show---------------------------------------------------------------
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Ooo, I've had the idea for this episode burning in me for a while now, so let's go! I KNOW I'm going to upset some people, and I'm ok with that because I firmly stand on what I say. I'm also open to hearing your perspective, so head on over to the FB Group, so we can get a friendly discussion started :)
In this episode, I discuss:
· What things cost in (and out) of the industry
· What things should include based on their cost
· Considerations you should be making both when selecting something to invest in, as well as what you can do to get a return on that investment
· and so much more!
Enjoy (and take action)!
REGISTER for the Ascending in your Travel Business Audio Series: https://takethehelm.thrivecart.com/ascending-audio-series/
LISTEN to Ep 91 What Coaching Is and Isn't: https://www.buzzsprout.com/1711405/12395838
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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Support the show---------------------------------------------------------------
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So I'm not gonna tell you to swap your brand to a beautiful bubblegum pink, BUT I do want you to utilize some the strategies and tactics that the Barbie movie did to have an explosive box opening weekend, and continued success the weeks to follow.
In this episode, I discuss:
· The importance of knowing your client's motivations and desires
· Intentionally selecting collaboration partners based on this information
· Your willingness to go the extra mile to attain your success
· and so much more!
Enjoy (and take action)!
REGISTER for the Ascending in your Travel Business Audio Series: https://takethehelm.thrivecart.com/ascending-audio-series/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
SCHEDULE a 1-on-1 Consultation Call with me: https://calendly.com/ritaventures/marketing-consulting
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Support the show---------------------------------------------------------------
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Short and sweet episode because everyone's feeling a bit fried this week. Focus back to basics, and if you need support, I've got some options below to support you :)
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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REELS Starter Kit:
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LINKEDIN Starter Kit:
https://takethehelm.vipmembervault.com/products/courses/view/1146187
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Welcome back to the podcast, Alicia Lozano of The Motivated Co, this time to discuss setting up systems in your travel business. I was inspired to record this episode because I've been inputting a lot of my own systems in a project management tool, and Alicia just launched a pretty amazing tool to help you with yours!
In this episode, we discuss:
· Organizing your business with one process at a time
· Getting ready to delegate tasks to an employee or contractor
· Choosing the right tools for your business operations
· and so much more!
Enjoy (and take action)!
Enroll in The Workflow Studio affiliate link: https://ritaventures--alicialozano.thrivecart.com/the-workflow-studio/
Alicia on Ep 54: https://www.buzzsprout.com/1711405/10216091
Alicia on Prep for Wave Week: https://youtu.be/NdwXGoDv6Xc
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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What do I always say? Everything is a learning opportunity! And here's a few things I pulled from the Threads launch success that you can utilize for your travel agency. Make sure to listen all the way through because that last one!!
In this episode, I discuss:
· Making your processes easy for your clients (and yourself)
· Utilizing name notoriety in your marketing
· The value of simplicity in business
· and so much more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
SCHEDULE a 1-on-1 Consultation Call with me: https://calendly.com/ritaventures/marketing-consulting
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Support the show---------------------------------------------------------------
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I took a shower and when I came out a whole new social media app was booming! Legit millions were already signed up within the first 2 hours, and by the next morning 30 million people were on. And what is that new app all about? Listen to the episode to find out more :)
In this episode, I discuss:
· The ease of sign up
· How you should/should not use this platform
· Building up our travel industry community
· and so much more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
SCHEDULE a 1-on-1 Consultation Call with me: https://calendly.com/ritaventures/marketing-consulting
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Support the show---------------------------------------------------------------
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It’s Social Media Day! In honor of the day, I wanted to talk about certain social media tactics you can utilize for your travel business, as well as getting into gear and strategically planning out your third and fourth quarter objectives.
In this episode, I discuss:
· Preparing now for the 4th Quarter
· Misconceptions and commandments of social media
· The why behind certain social media posts
· and so much more!
Enjoy (and take action)!
MARKETING CONSULT FLASH SALE (ends 6/30/23 at midnight EST)- Get 15 extra minutes free with me: https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale
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Support the show
Support the show---------------------------------------------------------------
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Disclaimer 1 This is a a continuation of a 2-part episode :)
Disclaimer 2 I am personally getting veryyyyy vulnerable in this episode. I'm sharing my story to help you do what I learned, and not what I did. Please give me some grace as I'm clearly an ideas and marketing person, and not a finances one.
Welcome back to the podcast, Stephanie Cannon of With Stephanie Cannon, this time to discuss tax and profit planning. We both share personal tax snafus and things that we've done or are focused on improving to be better prepared for tax time.
In this episode, we discuss:
· The mess I created by not properly planning for profit in my business
· How keeping accurate records essentially saved me from a further headache
· Hiring on an accounting/tax professional to do the heavy lifting
· and so much more!
Enjoy (and take action)!
Work with Stephanie: https://withstephaniecannon.com/services
Sign up for the Get Found on Google Workshop!
https://takethehelm.vipmembervault.com/products/courses/view/1152894
Support the show---------------------------------------------------------------
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Disclaimer 1 This is a 2-part episode and will abruptly end at a cliffhanger moment :) Stay tuned to next week's episode for the conclusion.
Disclaimer 2 I am personally getting veryyyyy vulnerable in this episode. I'm sharing my story to help you do what I learned, and not what I did. Please give me some grace as I'm clearly an ideas and marketing person, and not a finances one.
Welcome back to the podcast, Stephanie Cannon of With Stephanie Cannon, this time to discuss tax and profit planning. We both share personal tax snafus and things that we've done or are focused on improving to be better prepared for tax time.
In this episode, we discuss:
· The mess I created by not properly planning for profit in my business
· How keeping accurate records essentially saved me from a further headache
· Hiring on an accounting/tax professional to do the heavy lifting
· and so much more!
Enjoy (and take action)!
Work with Stephanie: https://withstephaniecannon.com/services
Sign up for the Get Found on Google Workshop!
https://takethehelm.vipmembervault.com/products/courses/view/1152894
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Schedule a free MARKETING FOR PROFITS Discovery Call with me: https://calendly.com/ritaventures/takethehelmcall
Schedule a 1-Hour MARKETING 1-ON-1 with me:
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GET MONTHLY MARKETING SUPPORT by joining Marketing Business School:
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WORK WITH the Lead Generation Calculator:
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Support the show
Support the show---------------------------------------------------------------
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Do you feel duped when people tell you to generate leads on social media and email marketing, only to find out....that's not really how it works?
I did and my guest today, Dina Farmer of Lily and Magnolia Travel, feels the same. Listen as I brainstorm with her ways to market her travel agency that don't solely involve those methods.
In this episode, we discuss:
· Effective ways to repurpose content and improve visibility
· Establishing expectations and trust during introductory calls
· Which "social" platforms I like better for generating leads than FB and IG
· and so much more!
Enjoy (and take action)!
Sign up for the Get Found on Google Workshop!
https://takethehelm.vipmembervault.com/products/courses/view/1152894
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Schedule a free MARKETING FOR PROFITS Discovery Call with me: https://calendly.com/ritaventures/takethehelmcall
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GET MONTHLY MARKETING SUPPORT by joining Marketing Business School:
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WORK WITH the Lead Generation Calculator:
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Support the show
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rita@steeryourmarketing.com
The Travel Tech Audio Summit launched on 5/31 and I wanted to share some short snippets from the 30-40 minute long interviews.
Listen in to hear incredible stories of entrepreneurship and learn about some of the amazing tech you as travel advisors, or even suppliers, can take advantage of.
Special thank you to our Summit Featured Speakers:
Irving Betesh, CEO and Founder at SionDavid Chait, CEO at Travefy
Debby Corwin, Founder at TAToolkit Inc.
Alicia Diez, Co-Founder at LUXPages
Kimber Falkinburg, Co-Founder at Sequense
Dora Karanikas, Co-Founder at LUXPages
Grace McBride, Co-Founder at Lucia
Alexandra Tucker, Co-Founder at Sequense
Carrie Wallace, Co-Founder at FamGuru
Shayna Zand, Head of Partnerships at WeTravel
Enjoy (and take action)!
REGISTER to listen to the Travel Tech Audio Summit--only $5!
https://travelbiztraining.com or https://takethehelm.thrivecart.com/travel-tech-audio-summit/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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Support the show
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When Ros and I first met to record this episode, it was like instant gab fest! She is fellow travel business mentor and hosts her own industry podcast, Travel Agent Achievers.
Not only do we align in our values and mission to drive the travel advisor industry forward, but we also come from similar fast food backgrounds--who would thunk!
She moved away from a corporate training career and immediately dove in head first into the travel industry and leads a multi-successful travel agency.
In this episode, we discuss:
· Things that define success outside of income level
· The importance of finding aligned support in your travel business
· Moving out of fear of doing into the empowerment that you will and CAN handle whatever obstacles may come your way
· and so much more!
Enjoy (and take action)!
Learn more about Ros and Travel Agent Achievers: https://www.travelagentachievers.com/
REGISTER for the Travel Tech Audio Summit going live on May 31st!
https://travelbiztraining.com
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Schedule a free MARKETING FOR PROFITS Discovery Call with me: https://calendly.com/ritaventures/takethehelmcall
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WORK WITH the Lead Generation Calculator:
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Support the show---------------------------------------------------------------
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It's a BIG day over at the Strategic Travel Entrepreneur Podcast :)
- Happy 100 Episodes!!
- Happy Birthday to Me!!
To celebrate, I created drumroll please the 10 Commandments of Travel Business Owners. Listen in to learn what they are!
Enjoy (and remember to leave me a rating and review)!
REGISTER for the Travel Tech Audio Summit going live on May 31st!
https://travelbiztraining.com
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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Support the show---------------------------------------------------------------
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Sometimes...more marketing isn't the answer to your business woes. If you're not generating the revenue in your travel business that you need to reach your goals, it's time to do something different.
In this episode, I discuss:
· Considering the seasons of people and the seasons of business
· Adjusting your messaging and/or packages (offers) to your clients' current needs
· Acquiring or brushing up on new skills needed for your current season
· and so much more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Listen to Angela Hughes' Prep for Wave Week 2022 interview:
https://youtu.be/91EyjXiHAyY
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You've been working on your social media for some time, but you aren't seeing "results". (Typing this out also thinking I should do an episode about different types of social media results.) I'm breaking down quite a few reasons why....
In this episode, I discuss:
· The detriment of using auto-posting tools
· The difference between using social media as a full strategy vs a tactic
· Understanding your audience, so you can speak directly to them
· and so much more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Schedule a free MARKETING FOR PROFITS Discovery Call with me: https://calendly.com/ritaventures/takethehelmcall
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https://calendly.com/ritaventures/marketing-consulting
VIEW Attracting Clients without Social Media:
https://www.youtube.com/watch?v=Igt4uUb-Rw4&list=PLhkg4kAgD30crMjtjpUkH32WnqTGZRGa3&index=9
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You can't move forward in your business, unless you first know where you're coming from. Reverse engineer your path to business success by using date and numbers to strategically plan your marketing efforts.
In this episode, I discuss:
· The importance of determining your sales goals for effective marketing
· Calculating your actual income goals from data, and not because you think it's the right number
· Pinpointing what areas of your business can use some tweaks based on your income goals
· and so much more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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You've probably heard so many people talking about the "Know, Like, Trust", but what does that actually MEAN in regards to having successful business relationships? That and some industry updates await you this week!
In this episode, I discuss:
· Cultivating a Relationship with Clients built on Trust and Loyalty
· Winning Raving Fans and Creating Awareness through Marketing
· Serving with a Heart to Build Relationships, Not Just Sell
· and so much more!
Enjoy (and take action)!
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Got websites on your brain? Well I've got thoughts on them for the travel industry, and LOTS of them!
In this episode, I discuss:
· Why you don't need a website when starting out
· Why you shouldn't use your host agency's or consortia's web offering
· Reasons you might want to use a website
· and so much more!
Enjoy (and take action)!
Resources: https://cemberstudio.com/, https://girlbossdesigner.com/, https://www.tiquehq.com/, https://travelgeniuswebsites.com/, https://theblankpagemethod.com/templates
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The past few weeks I've been traveling, as you may know, and hearing a common concern amongst travel entrepreneurs that they aren't ready or need to be ready in order to do the next steps in their business.
The thing is--you don't actually need to be "ready", you just need to take action.
In this episode, I discuss:
· What fundamentals you actually need to be "ready" to make sales
· Why this doesn't include all the things you probably think it does
· Why selling is more important than getting the aesthetics into place
· and so much more!
Enjoy (and take action)!
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Last week Canva hosted its (now) annual event, Canva Create, and holy cow they delivered some amazing enhancements to their platform!
In this episode, I discuss:
· What exactly Canva is
· Ideas to use Canva for your marketing efforts
· The newest Canva features
· and so much more!
Enjoy (and take action)!
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Utilizing AI has been at the forefront recently, and I've been conducting experiments on the backend.
In this episode, I discuss:
· Ideas on how to use ChatGPT for your marketing
· Ideas on how to use Chatgpt for your workflows
· Cautions for using ChatGPT
· and so much more!
Enjoy (and take action)!
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I've been wanting to discuss this topic for quite some time, as it's been a pretty hot button topic, so here goes....
In this episode, I discuss:
· The difference between coaching and consulting
· What ethically shouldn't happen during a coaching session
· When you should hire a coach or consultant
· and so much more!
Enjoy (and take action)!
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It's the Podcast's Two-Year Anniversary! To celebrate, I offer some reflection from the past few years, and also let you in on the "secret" to social media--hint--it's not a secret. There's just not enough people talking about it. Second hint--social media is meant to be used as a tool, not the "be all, end all".
In this episode, I discuss:
· Well, I can't tell you here or else it wouldn't be a "secret" 🤣🤣
Enjoy (and take action)!
LISTEN to my first ever Podcast Interview on Travel Agent Chatter: https://hostagencyreviews.com/travelagentchatter/rita-perez-ritaventures
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Amy Flores-Young of FloYo Travel and I actually "met" via mutual connections on LinkedIn--LinkedIn Success! Amy and I are in similar B2B spaces where she focuses on land retreats and I on cruise retreats, and she has recently been pivoting some of her content messaging, which I thought was brilliant and needed to be shared with you.
In this episode, we discuss:
· How she pivoted into the retreat space from her corporate background
· Her fee structure when working with small business owners
· Becoming confident in your business systems and saying no
· and so much more!
Enjoy (and take action)!
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Remembering the incomparable Will Medina, Destination Wedding Expert, Mentor, Friend, and Travel Industry Trailblazer.
Will Medina would...
· Have Fun!
· Build Community over Competition
· Do it Scared
· and so much more!
Enjoy (and next time you're in a rut, think, WWWMD)!
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Cassandra Adams of Two Chicks Travel won the 2022 Travel Age West award for Best Targeted Marketing Idea. Listen in on this episode to hear the dish on how she runs her agency, the marketing tactic that made her an award-winning agency, and dishing on people in the industry paying to win awards.
In this episode, we discuss:
· Communicating with clients that aren't the right fit
· Utilizing a FB Group to grow your travel business
· Pivoting your marketing strategy, when needed
· and so much more!
Enjoy (and take action)!
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Relationships are the foundations of business success, and many relationships can start out with a coffee chat. So what exactly is one?
In this episode, I discuss:
· Why the purpose of coffee chats ISN'T to pitch a sale
· What the flow of a coffee chat should look like
· How you can set up coffee chat appointments
· and so much more!
Enjoy (and take action)!
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I've been in the travel business over 12 years now, and spilling some of the reasons why I KNOW I wasn't making money in the travel business. Do any of these resonate for you?
In this episode, I discuss:
· Common reasons why I see fellow travel business owners not making money in their businesses
· Why it's important to do the bold thing
· How childhood/generational stories can show up in entrepreneurship
· and so much more!
Enjoy (and take action)!
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About a year ago, I first presented the 4 Phases of the Travel Business in the podcast FB Group. When I look at different types of travel entrepreneurs, there are 4 phases I commonly different advisors going through: Foundations, Rinse and Repeat, Grow, and Ascend. Which phase of the travel business do you think you're in?
In this episode, I discuss:
· Why I don't use income goals to determine the phases
· The major pain points you feel at each phase
· The actions you should be taking in each phase
· and so much more!
Enjoy (and take action)!
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Today's incredible guest is Steph Lee, Founder of Host Agency Reviews, where she comes on to celebrate the new year with us, by introducing us to Host Week 2023. Host Agency Reviews not only works to connect travel advisors with premier host agency options, but to also provide exceptional education through features like their Annual Host Week Event.
In this episode, we discuss:
· Why Host Week isn't JUST for hosted travel advisors
· The diversity in educational options this year
· What makes Host Week different than other travel industry events
· and so much more!
Enjoy (and take action)!
Register for Host Week: https://www.hostagencyreviews.com/hostweek
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
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Get my final thoughts for the year, as I start winding down on business and winding in to celebrate the holidays.
In this episode, I discuss:
· My thoughts on what I want more of in 2023
· The top episode of 2022 (and some from 2021!)
· and a few more insights!
Enjoy (and take action)!
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Get the Prep for Wave Week PRIVATE PODCAST: https://app.helloaudio.fm/feed/34b7fa35-eeb9-4af9-b23a-d3e37b3a10de/signup
REGISTER for the Post ASTA River Cruise Expo Marketing Immersion FAM aboard the AmaViola: https://www.astarivercruiseexpo.org/documents/2023_ASTA_FAM_Melodies__2_.pdf?fbclid=IwAR3A-I5Ywl_x_0d5HupNqCwnUtu6kTiVLHQuTn3vDkSj852f-lnM9G48Auk
STRATEGIZE your 2023 Marketing Plan:
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Things starting to slow down or speed up this time of year for you? As the last weeks of 2022 swiftly pass by, I've been honing in more on what I want more or less of in 2023.
In this episode, I discuss:
· Tons of updates to help uplevel your marketing for 2023
· What calendars I'm using the plan for 2023 and how I'll be using them
· and so much more!
Enjoy (and take action)!
⚓⚓Please SUBSCRIBE for more episodes:
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STRATEGIZE your 2023 Marketing Plan:
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It's Black Friday Week! Listen in as I share my own offers, and offers I think you might find intriguing for your travel business :) Enjoy--AND, if you find any other offers I should share, feel free to reach out to me to add to my list.
In this episode, I discuss:
· Why you should discern your business goals and needs before buying offers
· Offers available to you within and outside of the industry
· and so much more!
Enjoy (and take action)!
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READ the blog to get access to all the Black Friday Links: https://takethehelm.vipmembervault.com/black-friday-offers-for-travel-entrepreneurs-in-2023
REGISTER to watch the Prep for Wave Week Recordings: https://travelbiztraining.com
GET MONTHLY MARKETING SUPPORT by joining Marketing Business School:
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Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
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This is a pre-Prep for Wave Week Session. On Day 5 Expansion, one of the speakers will be giving a chockful of information regarding ads, and to preface that convo there's some information you need to know regarding lead magnets--what you will be giving away for free through the ad, to acquire the email addresses of potential clients.
In this episode, I discuss:
· Types and ideas for lead magnets
· When you should be focusing on ads for your travel business
· What you need to know in order to create an effective lead magnet
· and so much more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
REGISTER for Prep for Wave Week happening Week of 11/7-11/22: https://travelbiztraining.com
Get the Study Hall Pass: https://takethehelm.thrivecart.com/study-hall-pass-2022/
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Sign up for a RAPID CONSULTING Session:
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FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
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Is everything a learning experience to you? Because it is for me :)
And that's why I had to share what I learned from working merch at my local theater and how many things relate to sales in general, and especially in our travel industry. We are after all, selling travel, or selling our travel services.
In this episode, I discuss:
· Confidence in pricing and having a product mix
· Being where your clients and referral partners are
· How networking opens doors to new opportunities
· and so much more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
REGISTER for Prep for Wave Week happening Week of 11/7-11/22: https://travelbiztraining.com
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Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
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Today's incredible guest is Claire Burt Founder of Your Travel Analyst, where she is a meaningful travel coach and project specialist. We connected over Instagram where she was gutsy enough to put herself out there and connect with travel industry podcast hosts. Learn about our connection story in this week’s chat.
In this episode, we discuss:
· Why we need to support people in our own travel industry
· How to use networking for content creation
· Evaluating the ROI before investing in education, like courses
· and so much more!
Enjoy (and take action)!
Stay in touch with Claire: https://www.yourtravelanalyst.com/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
REGISTER for Prep for Wave Week happening Week of 11/7/22: https://travelbiztraining.com
GET MONTHLY MARKETING SUPPORT by joining Marketing Business School:
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Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
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Direct EMAIL:
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Today's incredible guest is Deanna Harris, who is a fellow travel business owner, and Founder of Xclusively Yours, where she writes content for fellow travel business owners. She has a straightforward approach to content writing that I just admire because marketing CAN be simple.
In this episode, we discuss:
- Using sparkle words to uplevel your content writing
- The difference between content and copywriting
- How to meet people to get them on your email newsletter
- and so much more!
Enjoy (and take action)!
Stay in touch with Deanna: https://www.instagram.com/_xclusivelyyours/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
GET MONTHLY MARKETING SUPPORT by joining Marketing Business School:
https://takethehelm.vipmembervault.com/products/courses/view/1117728
Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
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Today's incredible guest is Alexandra Tucker, who is a fellow travel business owner, and Co-Founder of Sequense, an up and coming project management tool for fellow travel pros. She is one of the brain children bringing to life a new tech tool that is being purpose built for travel business owners to help increase their efficiency and take back their time in their businesses.
In this episode, we discuss:
- How you can save up to 5 hours in your week by using a project management tool
- The difference between a CRM, Itinerary Builder, and Sequense
- How you can save time and brainpower by automating your business processes
- and so much more!
Enjoy (and take action)!
Sign up for the Sequense Wait List: https://sequensesoftware.com
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INCREASE THE VISIBILITY of your Business with Monthly Support:
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Sign up for a RAPID CONSULTING Session:
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FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
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This week's podcast was originally recorded as an impromptu live in the FB Group. I'm being incredibly vulnerable and open about my own travel business and recent struggles of whether or not I should stay in. Spolier Alert Things are turning around positively, but it took a lot of time and consistency for that to come to fruition.
In this episode, I focus on:
- Why loving travel is NOT enough to keep you in the travel business
- Why you just need to keep going
- The beauty of relationships from social media
- and more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Register for The Reels Workshop:
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Increase the Leads in your Travel Business with Monthly Support:
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Need a Social Media Audit? Sign up for a Rapid Consulting Session:
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Find your Business Secret Sauce and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
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Today's incredible guest is Jackie Roby, who is a Wellness Sales and Marketing Consultant, and Founder of Inspired Journey Consulting. She is another travel industry disruptor, showing travel entrepreneurs both on the selling and supplying sides, the gaps between their current sales and marketing strategies for wellness travelers. She is also a fierce champion of diversity, equity, and inclusion within our industry.
In this episode, we discuss:
- What does wellness (and healing!) travel actually encompasses
- How to communicate to and find wellness travelers (and why they are harder to find!)
- Why wellness travel takes luxury travel to a whole other level
- and so much more!
Enjoy (and take action)!
Listen to Through Inspired Eyes: https://inspiredjourneyconsulting.com/podcast/
Stay Connected with Jackie: https://inspiredjourneyconsulting.com/
Read Jackie's Chapter: https://inspiredjourneyconsulting.com/book/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Register for The Reels Workshop:
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Sign up for a RAPID CONSULTING Session:
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FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
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Direct EMAIL:
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The current biggest digital marketing trend is short-form vertical video content...aka IG Reels. (And they are so much more than just aimlessly dancing around!) This episode gives you some of the foundational elements for what Reels are and how to use them in your marketing efforts. To get an even bigger deep dive, make sure you register for The Reels Workshop.
In this episode, I focus on:
- The demographics you can reach via Reels
- Some questions you can answers in your Reels
- How they can work in your marketing funnel
- and more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Register for The Reels Workshop:
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Need a Social Media Audit? Sign up for a Rapid Consulting Session:
https://calendly.com/ritaventures/rapid-consulting
Find your Business Secret Sauce and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
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Direct EMAIL:
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I'm so excited to announce the Content Creation Intensive happening next month for travel business owners! Before we get into the specifics of that, however, it's important to understand some of the foundations of content creation, what you need to be addressing in your content, and why it's so important to be grabbing quality content while you are in destination (as opposed to those free photo websites).
In this episode, I focus on:
- What is content and the marketing mix
- Why is it important to speak to client pain points
- The importance of capturing great content in destination
- and more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Learn More about the Content Creation Intensive:
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Increase the Visibility of your Travel Business with Monthly Support:
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Sign up for a Rapid Consulting Session:
https://calendly.com/ritaventures/rapid-consulting
Find your Secret Sauce and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
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Direct EMAIL:
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Welcome to Part 2 of my incredible conversation with Christy Camren, fellow travel advisor and travel industry support partner. She hosts the Travel Geniuses Podcast, and we have quickly become fast pals, as we both resonate with each other's travel industry perspectives.
In this episode, we discuss:
- Being more selective with the supplier partners we work with
- Why it's important to select business strategies that work with your energy level and values
- Alternatives methods to bring in revenue
- and SO much more!
Enjoy (and take action)!
Stay in touch with Christy: www.travelgeniuses.com
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
INCREASE THE VISIBILITY of your Business with Monthly Support:
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Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
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Direct EMAIL:
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Today's wonderful guest is Christy Camren, who holds dual roles in the travel industry as both travel advisor and travel industry support partner. She hosts the Travel Geniuses Podcast, and we have quickly become fast pals, as we both resonate with each other's travel industry perspectives. So much so, that our conversation ran much longer than anticipated and ergo, I split this episode in two.
In this episode, we discuss:
- Our thoughts on hard work and hustling, especially in relation to our medical conditions
- How travel advisors offer value no matter what level of experience they have in their business
- Mistakes we've made when choosing business investments
- and SO much more!
Enjoy (and take action)!
Stay in touch with Christy: www.travelgeniuses.com
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
INCREASE THE VISIBILITY of your Business with Monthly Support:
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Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
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Direct EMAIL:
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Today's incredible guest is Sahara Rose De Vore, who is a Wellness Travel Coach, and Founder of The Travel Coach Network. She is another travel industry disruptor, showing travel entrepreneurs alternate ways to profit from their travel passion. Not only that, but she works closely with brands to elevate their wellness experience, as well as the importance of prioritizing wellness for their teams.
In this episode, we discuss:
- What exactly is travel coaching
- Why you should offer it as a service in your travel business, or even transition to this model completely
- How to really speak to your client's pain points and travel motivations to attract the right clients and increase conversions
- and so much more!
Enjoy (and take action)!
Get the Beginner's Guide to Travel Coaching: https://thetravelcoachnetwork.mykajabi.com/main-email-series-and-workbook
Learn more about The Travel Coach Network: https://thetravelcoachnetwork.com/
affiliate link
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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Sign up for a RAPID CONSULTING Session:
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FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
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Group: https://www.facebook.com/groups/529490048073622
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Direct EMAIL:
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Today's wonderful guest is Dawn M. Barclay, who is a veteran of the travel industry having served previously in the travel advisor role, and currently as a contributing editor for Insider Travel Report. Her newest book, "Traveling Different: Vacation Strategies for Parents of the Anxious, the Inflexible, and the Neurodiverse", not only helps parents to navigate travel, but also serves as a resource chockful of strategies travel entrepreneurs can utilize at the helm of their travel businesses.
In this episode, we focus on:
- Why travel entrepreneurs should specialize in assisting families with special needs
- The challenges these families face when traveling and resources that can assist
- What travel entrepreneurs need to be mindful of when planning trips and experiences for families with special needs
- and so much more!
Enjoy (and take action)!
Stay connected with Dawn Barclay: http://www.travelingdifferent.com/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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Sign up for a RAPID CONSULTING Session:
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FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
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Direct EMAIL:
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HEADS UP This episode contains some cursey words!
In part 2 of this mini-series, I'm bringing on my real-life social media clients, Chefs Tony and Melissa Badeaux-Shepherd of Two Chef Mission, to pull back even more of the curtain on how we have worked together to get their business to give them a full-time income this past year.
In this episode, we focus on:
- Finding the right places where our ideal clients hang out (so we can then send them to our social media accounts)
- The value of delegating and supporting fellow business owners
- Focusing on key products and services to build our business (and not focusing on the whole shebang)
- and so much more!
Enjoy (and take action)!
Stay connected with Two Chef Mission: www.twochefmission.com
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
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Sign up for a RAPID CONSULTING Session:
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FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
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For those of you that didn't know, I play dual roles in the travel industry. I am both a travel advisor and support fellow business owners. In today's episode, I wanted to present a real-life case study on social media clients I have been working with this past year, and how they have strategically built their business while working with me.
In this episode, I focus on:
- Why simply posting is not enough to attract clients to your business
- What posts are quickly becoming more popular to attract clients
- How my clients are attracting actual paying buyers to their business
- and more!
Enjoy (and take action)!
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As we head into the summer season, it's typically a slower season in terms of garnering new business. Knowing this, what can we do to still stand out when many are taking both physical and mental breaks? I'm turning to something that not many business owners are utilizing and that's the offline marketing tactic of direct mail.
In this episode, I focus on:
- The three main types of direct mail methods
- How I utilize an automated direct mail system
- The easiest direct mail campaign to start right now
- and more!
Enjoy (and take action)!
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Today's incredible guest is Janet Bava, Chief Marketing Officer at AmaWaterways. We initially recorded this episode as we were sailing on the beautiful AmaKristina along the Rhone River in April.
In today's discussion, we focus on:
- How to feed your marketing plan
- How Janet strategizes to attract her own ideal client, aka travel advisors
- Janet's favorite marketing mode
- and so much more!
Enjoy (and take action)!
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I have been investing more and more time on LinkedIn and have started gaining some traction in these recent months. Like other avenues of relationship marketing, LinkedIn strategy is playing the long game, but I have found also provides a different caliber of potential compared to the "social" platforms. As such, I wanted to provide a roundup of some useful insights I have learned this past year, and share them with you, so you can also start to use them for your travel business success.
In this episode, I focus on:
- Optimizing your LinkedIn bio
- Posting thought-provoking content
- Engaging with people on the platform
- and more!
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It is not Saturday, but I did pull this audio from a very impromptu live I did in the Strategic Travel Entrepreneur FB Group (which I did on Saturday).
And why? Well because something big happened on Saturday--I got confirmation that the lurkers are indeed watching. Who are the lurkers--potential clients and referral partners. Where are they watching--from social channels. Listen in to this episode to why I find this particularly fascinating!
I focus on:
- The importance of connecting on LinkedIn
- Why just posting on social channels is not enough
- What the playing the long game in social media means and can result in
- and more!
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Happy Global Travel Advisor Day!!
Loving that the final installment of this series falls on this special day :) Throughout the weeks I've discussed what visibility is, "secret" social media strategies, and why visibility isn't just about you or your travel business. Today's episode is all about remaining visible in our very own travel industry.
I focus on:
- Cultivating relationships with supplier partners
- Creating connections with support partners
- The benefits of investing in both
- and more!
Enjoy (and take action)!
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Welcome back to the Visibility Series! I've been focusing on how important it is before any other marketing strategies, to first get visible with your ideal clients and referral partners. But, I have also noticed, that visibility, while it's important on your side as the business owner, is equally important to make sure your ideal clients and referral partners also feel seen.
In today's episode, I focus on:
- How visibility is like dating
- Why loving to plan travel is not enough
- This biggest opportunity you are missing out on in your social media posts
- and quite a bit more!
Enjoy (and take action)!
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Social Media, as you know it, is not a visibility strategy. Many people are under the impression that you just post things up, and clients will come. But nope, that's not the case. There is so much more strategy needed for utilizing social media as a tool to increase your visibility with potential clients and referral partners.
In today's episode, I focus on:
- Why I don't prioritize follower count
- How I look for connections and opportunities on social media
- What thought leadership is and why it is important
- and quite a bit more!
Enjoy (and take action)!
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I posed the question to the members of the Strategic Travel Entrepreneur FB Group--what do you want to hear more of on the podcast, and the clear winner was lead generation. In order to generate leads, you need to be visible to them. You cannot just wait around for them to find you.
In today's episode, I focus on:
- Why social media is not an immediate visibility channel
- How to change your visibility mindset from selling to cultivating a relationship
- Finding a unique angle to get in front of new audiences
- and quite a bit more!
Enjoy (and take action)!
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Today's incredible guest is Stephanie Cannon of With Stephanie Cannon. She is a former CPA turned Travel Advisor turned Support Partner for Travel Business Owners. She has also previously been on the Podcast (Ep 22) and featured in Prep for Wave Week.
In today's discussion, we focus on:
- What exactly is bookkeeping and basic terms to know
- Documenting your financial transactions
- Tracking your travel business expenses to avoid surprise charges
- and so much more!
Enjoy (and take action)!
CLICK HERE to sign up for the Know your Numbers Challenge!
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Today I'm flying solo and posing the question "Is the way the Marketing Funnel currently presented, working for you and your travel business?"
In today's episode, I focus on:
- Why the current marketing funnel is too passive
- What you need to be doing to meet new people and keep the conversation going
- Why hosting a challenge might be a great idea for your travel business
- and quite a bit more!
Enjoy (and take action)!
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Today's incredible guest is Alicia Lozano, CEO of the Motivated Co, and Business Operations Consultant. You may remember her from Prep for Wave Week back in November :)
In our very animated discussion, we focus on:
- What exactly are business operations
- Different types of tech to streamline your travel business operations
- The importance of SOPs for your business operations (and what they are if you didn't know)
- and so much more!
Enjoy (and take action)!
Stay in touch with Alicia:
https://www.instagram.com/iamalicialozano/
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Today we are celebrating the one-year anniversary of the podcast!!!
In this episode of the podcast, I have another incredible conversation with one of our amazing supplier partners, Michal Maguire, Director of Integrated Marketing at AmaWaterways.
We focus our discussion on:
- River cruise travel trends
- How AmaWaterways spent minimal dollars on their marketing during the past 2 years
- The importance of list-icles
- and more!
Enjoy (and take action)!
Log in to the AmaWaterways Travel Agent Portal:
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In this episode of the podcast, I have another incredible conversation with friend and colleague in business, Ana Ruiz, of The TravelBizCo.
We focus our discussion on:
- Pinterest strategies for your travel business
- How branding is more than a logo
- Lead magnet ideas
- and more!
Enjoy (and take action)!
Stay in touch with Ana:
https://www.instagram.com/thetravelbiz.co/
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In this episode of the podcast, I have another incredible conversation with friend in the industry and colleague in business, Sheila Folk, of Travel Industry Solutions.
We focus our discussion on:
- The importance of agreements and scripts for business operations
- How having systems set up frees up your time
- Why you should be attracting referral partners, in addition to clients
- and more (including recent TIS Updates)!
Enjoy (and take action)!
Stay in touch with Sheila:
hello@travelindustrysolutions.com
Check out Sheila's solutions:
https://www.travelindustrysolutions.com/
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In this episode of the podcast, I have another incredible conversation with friend of the podcast, Amy Graves, of AMG Innovative Consultants. (She was on Episode 31 if you'd like to learn more about SEO for your travel business.)
In this episode, we focus our discussion on:
- The importance of having a Google Business Profile
- Setting one up for your business, and maintaining it
- Why this profile may be more important than your social media profiles
- and more!
Enjoy (and take action)!
Stay in touch with Amy:
https://www.anymainstreet.com/
Get Amy's First Steps in SEO:
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In this episode of the podcast, I have an incredible conversation with Ina Coveney of the Get Clients First Membership and Global Phenomenon Podcast. You'll get to hear why Ina doesn't prioritize follower count on social media, why you need to be making relationships with other people even if they aren't your direct client, why you shouldn't be scared of selling on your platforms, and so much more. I hope you enjoy this episode!
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In this episode of the podcast, I have an incredible conversation with Angela Hughes of the Luxury Travel University. (So incredible that I wasn't exactly sure what to name this episode as we touched on many different subjects.)
You'll get to hear why simply loving travel is not enough to stay in the travel business, why you need a clearly defined "why" to sustain this business, how faith has played a part in our business journeys, and so much more. I truly hope you enjoy this episode!
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In this episode of the podcast, I interview Steph Lee of Host Agency Reviews to get the 411 on the 2022 Host Week event. During the course of our fun conversation, we touched on why host week isn't just for hosted travel advisors, the amazing keynote speakers and think tanks, and why advisors at every stage would find this event beneficial. Enjoy!
To register for Host Week:
https://hostagencyreviews.com/events/2022/host-week-2022
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For the past few months, I've been taking notes on what I've spotted as the 4 different phases a travel entrepreneur goes in through in their business life. This is a high-level overview, but I think can still prove useful if you're a little unsure of where you are at or what you should be doing in your travel business. Listen in and join the conversation in the FB Group!
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Who is the voice behind the podcast? Get to know me, Rita M. Perez, a little bit better this week, as I walk you through some educational and professional background, as well the inner workings of why I felt called to help the travel industry I love.
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I've had plenty of conversations these past six months and there is a common thread with travel entrepreneurs on what is holding them back in their unique travel business. And it's not just one direct item, there are levels as to why entrepreneurs aren't taking the needed action in their businesses. Learn more on my observations, and why I'm so excited to introduce a new anti-membership program to help combat it.
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Merry Christmas Travel Entrepreneurs!! May this week as magical as you envisioned it :)
(I may be sharing some little tidbits on an un-program I'm working on for 2022, as well)
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One of the things you can start planning now for 2022 is your content. I had hoped to host a live workshop, but time was not in my favor this month :( I still wanted to share some of my insights on how you can get started with streamlining your content planning process, so you are working smarter, not harder. Enjoy!
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If you haven't already completed it, assessing 2021 for planning 2022 is due. Spoiler Alert I haven't yet completed mine, as things have been so cuckoo, but there have been a lot of things I have been assessing in my head. I share some of the things including my content plans and changes, and the one big thing I want to focus on in the new year. Enjoy!
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In this episode of the podcast, I interview Charles Sylvia, ECC, of CLIA to get some updates on 2022's Cruise360 and certifications. During the course of our conversation, we transitioned to travel sales and I absolutely love the refreshing take Charles has on changing our perspectives for what sales in the travel business really mean. Enjoy!
Stay in touch with Charles:
@cliaveep on LinkedIn, Facebook, and Instagram
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Short and sweet episode to celebrate Thanksgiving, and give you some insights into my email marketing offerings. Enjoy!
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*pre-sale price available through November 30, 2021
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WARNING This is a very lengthy episode :) I recommend that you listen a few times, so as not to overwhelm yourself. Listen once, just to gather all the information. Reflect. Listen twice, to take notes on the things that you need the MOST at this time and stage in your travel business. YOU WILL NOT NEED ALL THESE TOOLS. And you may not need some of these tools just yet, nor may you need to pay for some of these tools just yet.
Think of your strategic goals, and where you are really needing help in your travel business. From there, select a small few tools (if you're not already using) to implement into your travel business. I have affiliate links for some of these tools in the "Support the Channel" link. Utilizing these links costs nothing extra to you, and helps support me in making additional helpful and tangible content, so you can take the helm in your travel business.
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Affiliate Link mentioned in the episode for Tech Tutorials: https://thevirtualsavvy.samcart.com/referral/QEHRbXcU/wNpt0G8TrY6PVeSG
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Prep for Wave Week is complete! What a chockful week of incredible education to help you move the needle further in your travel business! In this week's podcast episode, I wanted to share some key takeaways that I saw as the host of the event, that can help translate to success for your travel business. Enjoy!
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Prep for Wave Week has begun! At the initial release of this episode, we are now halfway through, and it's not too late to register. Listen in on some of the takeaways that have come about from the first 4 sessions: Avoiding Burnout, Contracts and Agreements, Determining your Goals, and Trade Associations.
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Register for Prep for Wave Week:
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or https://travelbiztraining.com
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Richard Fain recently announced that Royal Caribbean is now receiving more bookings directly than through the travel advisor channel. Listen in on my thoughts on why I think that could be so, and what you can be doing to change that. Enjoy!
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Did you know that even before traveling with you, your clients go on a journey. The steps of this journey include: Attract, Engage, Nurture, Invite, and Delight, and I'm going over a little bit of each in this episode, how they relate to your business, and how Prep for Wave Week will assist this journey. Enjoy!
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The title is pretty self-explanatory, but learn more on what Wave Week is and why you should be preparing for it. Also, I give a full run-down of how my free event, Prep for Wave Week, is going to work. Make sure to register at the link below!
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I'd like to offer a different take on why you should be charging fees, by looking differently on what supplier commission really is. Thanks to the wonderful Dave Natale, I have finally started sticking to a fee structure that feels great to me, and I discuss that in this episode as well (with the hopes that I'll have Dave on soon to discuss how he came to this also).
Have more questions on this topic? Let's chat in the FB Group! https://www.facebook.com/groups/529490048073622
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In this episode of the podcast, I interview Amy Graves, of AMG Innovative Consulting on all things SEO and Analytics. Listen in on our conversation on what SEO is, how it affects your business, and how you can utilize analytics to make little tweaks on your website to improve its performance. Enjoy!
Register for Amy's Masterclasses:
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In this episode of the podcast, I interview Kristi Mitchell (again!), who owns Kristi Mitchell Consulting. Listen in on our conversation on creating the strategy behind your social media posts, how to stay consistent in your plan, and why social media is very often a mad science experiment Enjoy!
Register for Kristi's Webinar Series:
https://www.kristimitchell.com/social-media-webinar-series-fall-2021
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It's Hispanic Heritage Month! Giving you some quick tips on how you can celebrate and honor the heritage in your travel business this month.
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Increasing my visibility has been a big focus these past few years, so I can have more eyeballs on my business and knowing exactly what I do and who I serve. Learn about the strategies I have incorporated to increased my network, stay consistent, and get on other people's audiences!
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It's not because you've been in business for 10 years, it's not because you have a certificate, it's not because you can help them.
Those can be helpful, but what your clients really want to know is, what's in it for them. So how are you conveying that in your branding and marketing. I see too much "get marketing" and not enough "give marketing", still, and it's necessary for us as an industry to overcome that typical business owner stereotype.
What do our clients want? What experience would be valuable to them? What do they get from utilizing our services? Just a few of the things I ponder over in this episode. Enjoy!
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In this episode of the podcast, I interview Evie Burke, who is the founder and productivity strategist at One Insight Closer. Listen in on our conversation on how to break down the steps in all the "projects" we manage, how to prioritize in your business, and the more effective to-do lists. Enjoy!
Stay connected with Evie:
www.OneInsightCloser.com
Pre-Register for her webinar:
https://www.oneinsightcloser.com/3keys
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In this episode of the podcast, I interview Jeri Ann Cook , owner and managing partner of Sunstone Bookkeeping, LLC. Listen in on our conversation on why accounting is more than just income and expenses, the bare minimum tracking you should be doing, and when you should be hiring on an accountant to help keep track of it all. Enjoy!
Stay connected with Jeri Ann:
www.sunstonebookkeeping.com
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In this episode of the podcast, I interview Andrea De La Cruz, my brand photographer. Listen in on our conversation on why you NEED to have a branding photoshoot, what you can do to prep for a good shoot, and what the process looks like working with a brand photographer. Enjoy!
Stay connected with Andrea:
https://www.instagram.com/andreadelacruzphotography/
https://www.andreadelacruz.com/photography
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In this episode of the podcast, I interview Courtnie Nichols, fellow travel advisor and founder of Compass Collective. Listen in on our conversation about how you can increase inclusivity in your travel business, the small changes you can make to move the needle, and the many ways people can experience adversity in their travel experience. Enjoy!
Stay connected with Courtnie:
https://www.compass-collective.com/
Resources mentioned in the episode:
https://www.travelandleisure.com/travel-tips/travel-companies-that-support-black-owned-business
https://travelnoire.com/
http://nabhood.net/
https://blacktravelalliance.org/
https://www.abctravelnetwork.com/
https://www.facebook.com/ochristinemedia/
https://www.instagram.com/heyashleyrenne/
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In this episode of the podcast, I interview Stephanie Cannon, fellow travel advisor and former Corporate Financial Analyst, amongst other titles. Listen in on our conversation about why you should know your business numbers, what numbers you should be paying attention to, bank accounts that are helpful, and so so much more. Enjoy!
Stay connected with Stephanie:
https://withstephaniecannon.com/
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Do you have a great network of both personal and professional contacts that help to spread the word of your business? Referral partners are like mini business ambassadors and boy have they greatly helped me this past year. In this episode I go over why I wanted to do something different in my business (networking), how I have built my relationships, and some small wins from those relationships. I hope this episode inspires you to go out and start building your own referral network.
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One of the ways I'm working to stick to my boundaries is by creating a model calendar. I've been really liking my recent flow with my model calendar as it helps me balance between those heads up and heads down stages we work with on a daily as travel entrepreneurs. Listen in on how my current model calendar looks, as well as different tweaks I have made the past few months to keep everything as organized as possible. Enjoy!
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I don't know about you, but I have been struggling with boundaries since I dove in deep into both of my businesses. Listen in on some of the mindset shifts I've had to make, as well as how I revamped my schedule to make it work for me. My hope is that you come away with some ideas on how to create boundaries in your own business, to keep shaping this business into a business you love.
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I'm back! Thank you so much for your grace these past few weeks. In this episode of the podcast, I gush over many of the details encompassed in my travel business rebrand. I discuss working with a brand strategist and why I selected her, the team of other brilliant minds who have helped me, and the pre-work I did to really make sure I get this rebrand right. Enjoy!
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Hello Entrepreneurs--The Strategic Travel Entrepreneur will be going on a short break, as I help with a family emergency. Tentative come back date is June 30, 2021, so until then, please head over to my Facebook or Instagram accounts for updated content.
Thanks for understanding,
Rita
https://www.facebook.com/takethehelmvbs
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In this episode of the podcast, I interview Beth Dean-Pope, my Sales Director with Hurtigruten South Region. Listen in on our conversation about how you can fully utilize your BDM's for travel business success, how often you should be communicating with your preferred contacts, and get some really juicy insight on how Beth has made some of her advisors look like rockstars to their clients. Enjoy!
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Join me in my first solo episode as I go over some content basics, why it is so important to have updated content, and the different types of content you can incorporate in your travel business!
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In this episode of the podcast, I interview Nicolette Reynolds, a longtime friend and small business marketing strategist. Listen in on our conversation on the different direct mail campaigns you can create, why this tool is so great for client engagement, and how to utilize Mailbox Power for your travel business.
Stay connected with Nicolette:
withgratitudemarketing@gmail.com
Sign up for Mailbox Power:
http://www.mailboxpower.com/ritaventures
Join the webinar:
https://us02web.zoom.us/meeting/register/tZIpfuyopzIsHdxA6ICiIsPRaPJBhIusB81Z
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In this episode of the podcast, I interview Nicolette Reynolds, a longtime friend and small business marketing strategist. Listen in on our conversation on harnessing the power of the mailbox, actual stats on why direct mail marketing is so effective, and get a hint of how I have utilized direct mail in my travel business.
Stay connected with Nicolette:
withgratitudemarketing@gmail.com
Sign up for Mailbox Power:
http://www.mailboxpower.com/ritaventures
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In this episode of the podcast, I interview Adam Schaeuble, Host of Podcasting Business School, who is a podcasting growth and marketing coach. Listen in on our conversation on creating the podcast that serves your ideal clients, why podcasting is better than other forms of marketing, and why you shouldn't worry if you don't get it just right in the beginning.
Stay connected with Adam:
www.PodcastingBusiness.School
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In this episode of the podcast, I interview Nermine Zakhary of Strengths Edge, who is a strengths building coach for individuals and small groups. Listen in on our conversation on why it's important to prioritize our strengths, how to hire complementary to those strengths, and how to recognize those traits in our clients to better serve them.
Stay connected with Nermine:
nermine@strengths-edge.com
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In this episode of the podcast, I interview Kristi Mitchell of Kristi Mitchell Consulting, who is a marketing strategist for women solopreneurs. Listen in on our conversation on why you need to utilize your data to make strategic business decisions, what some common mistakes are, and focusing on the tactics that are driving the biggest impact.
Stay connected with Kristi:
https://www.kristimitchell.com
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In this episode of the podcast, I interview Kris McPeak of Got Side Hustle, who loves both her full time profession and her two side hustles. Listen in on our conversation on why it's okay for your travel business to be a side business, why you shouldn't compare your current state of business with someone else's, and get Kris' top favorite tech to help with productivity.
Stay connected with Kris:
http://www.krismcpeak.com
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In this episode of the podcast, I interview Tom Carpenter, who is both travel advisor and attorney. Listen in on our conversation about mistakes travel business owners are still making on the legal end of their business, and some of the most important investments you should be making in your travel business right now!
Stay connected with Tom:
https://www.carpentertaylor.com/
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In this episode of the podcast, I interview Shannon Cunningham of Inspired by Shannon who is not only a travel advisor, but also the Engagement Coordinator for Gifted Travel Network and the Global Institute for Travel Entrepreneurs. Listen in on our conversation about using live shows for client attraction and nurture.
Stay connected with Shannon:
https://www.inspiredbyshannon.com//100facebookideastravel
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In this episode of the podcast, I interview Mary Cravets of Simply Get Clients, who specializes in helping entrepreneurs significantly grow their businesses without working nights and weekends.. Listen in on our conversation about the client attraction method not many people are talking about--speaking!
Stay connected with Mary:
https://simplygetclients.com
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In this episode of the podcast, I interview Beth Hazelton, who works with her coaching clients on health and wellness. Listen in on our conversation about how our health affects our performance as travel entrepreneurs and gain some tidbits to help incorporate small changes to your daily life.
Stay connected with Beth:
https://www.facebook.com/bethjhazelton
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Get in touch: takethehelmva@gmail.com
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In this episode of the podcast, I interview Sandy Saburn, who, amongst many other titles at GTN and GIFTE, is the Event Producer for the Book More Travel Workshop. Listen in on our conversation on how they brought the event to the virtual stage and what you can expect from this year's workshop. Make sure to register before March 19, 2021 to receive the early bird pricing!
Register for the Book More Travel Workshop: https://www.bookmoretravelworkshop.com
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Get in touch: takethehelmva@gmail.com
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We all have heard about using our skillset and mindset to be productive in our travel businesses, but have you heard of connecting with your heartset? It's not as fluffy as it may sound, and really empowers you to create a business you love. Listen in as I speak with The Unstoppable Sisters, Logan and Anna, on how you can harness the power of the heartset in your business.
Connect with Logan and Anna: https://www.callmeunstoppable.com
Support the podcast: https://linktr.ee/takethehelm
Get in touch: takethehelmva@gmail.com
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CopyWRITING is an art that I 1-didn't know I needed, and 2- hadn't practiced in quite some time. Emily is the premier copywriter for travel pros, so listen in for some amazing, yet simple techniques to help convert lurkers to clients through your content.
Connect with Emily: https://bonvivantcopy.com/
Support the podcast: https://linktr.ee/takethehelm
Get in touch: takethehelmva@gmail.com
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Are you an introvert like me? Do you find it difficult to network? I self-sabotaged by not networking earlier in my business. Today's guest, Lisa Platt, joins me today and discusses approachable tactics to networking that anyone can use, but especially, if you're introverted like me.
Connect with Lisa: http://www.businessnetworkingmadesimple.com/
Support the podcast: https://linktr.ee/takethehelm
Get in touch: takethehelmva@gmail.com
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Welcome to the Strategic Travel Entrepreneur Podcast, or STEP, for short :) Get to know a little about me, why I started this podcast, and what future episodes will be like.
Support the podcast: https://linktr.ee/takethehelm
Get in touch: takethehelmva@gmail.com
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