Paintless Mentor Podcast: Recent Episodes
Derek Olson, Tim Olson
Learning Paintless Dent Repair and getting business was hard. It doesn’t need to be, especially when you discover interesting things from other fields. Things which at first do not appear related at all. This Podcast will make these connections to marketing and selling your service, and yes, to pushing dents.
Paintless repair always gets good reviews. Touch up does not. Is there something we are doing to cause problems for our customers? What can you do to protect your business?
SHOWNOTES
By the time the storm was over and they fixed all the cars, Jim and his partner lost $25,000. Each. The worst part? It didn't have to happen. Jim even saw it coming. At one point, he suggested the body shop should sign the invoices on all the cars. “Oh no, Dusty always pays.” Only this time, Dusty didn’t pay. Why did Jim Sullivan tell us this story? Because he provides PDR estimating software. The program which could have stopped this huge hail storm loss. Listen to find out how you can: * protect yourself and your partners at a storm * track whats happening at your body shop hail sites * allow your shops to write estimates * get more money on your big dent jobs
Be sure and listen to the end. Especially if you never want to get ripped off at a hail storm. **SHOWNOTES**
Customers are the lifeblood of your paintless business. Would you trust your interactions with them to artificial intelligence?
Only if you were certain it would result in a better experience for them.
Have we reached the point in tech advancements to allow for this? Yes, we think so.
Listen to see how we are implementing a better start to the pdr estimating process using bots and believe it or not, facebook.
SHOWNOTES
Your dad liked them. You liked them. Now your kids like them and they are telling all their friends. Something which appeals to three generations or more, this is what we call timeless. Baseball? Yeah, but its really a pastime. We’re talking about things which seem temporary, like popular music. Music is popular for a small window of time, then it falls off a cliff into the realm of yesterday. But not all. Led Zeppelin to wit. Each new group of teenagers “discovers” this group and their world is changed forever. This is timeless. Is there a way to position your business in your customer’s minds the same way? * How to stand out * Create an experience * Stay “top of mind”
Also in this episode: How we lost 8 reviews and why we love how we got them. SHOWNOTES
Robo calls. Always an interruption when you’re in the middle of a dent repair. Every call starts with a lie, too. “You’re listing is not correct…” or some such nonsense. But there really is a way for a well meaning person, or worse an evil competitor to alter your listing. If you’re not careful, you may not even know about it for a time. Also, year end, we talk tax planning again. Finally, the best way to negotiate with an insurance adjuster, and exactly when and where you will need it. SHOWNOTES Click above to see links to all the articles we talked about in today's episode
You sell dent repair services. This customer has a dent. Naturally, you start selling your dent repair service. Oops you missed it. Fixing the dent is only one of the things they want (and its the last they want to talk about). Listen to uncover the six things your customer really wants. Then check out the shownotes for the list which will help you sell more, and write unbeatable ads.
If you’re like every PDR tech who ever pushed a dent, you love new tools. We love seeing the new stuff too, even when its just for using around the office. Over the years, we’ve found some apps or software which makes life easier. Listen to the tools we use in the dent repair office. SHOWNOTES You're going to want to click above, lots of links to these great tools!
They say every idea worth spreading starts on the West Coast of the USA.
Not this time.
PDR started two different places at the same time. Neither of them have a zip code starting with 9.
Listen to how paintless began according to all the mostly true stories we’ve heard through the years.
Also, why the changes coming in PDR will totally catch you off guard.
SHOWNOTES
Links Mentioned:
Ep. 21 Should You Design Your Own PDR Tools
Ninety days from starting. All the time needed for you to realize running a PDR business is not as great as you thought it might be.
- You get more deductions, but also find you pay higher personal taxes.
- The competition are fools and are ruining the business with unsustainable pricing.
- The state government is threatening to pass a law which will take away a good part of your business.
Somebody's gotta do something about this industry! * What is the single most important thing to remember about your industry? * What’s the most effective way to make changes? * The real driving force behind most industry associations.
Listen as we pull back the curtain on what’s real and what’s not in the PDR industry. SHOWNOTES
Imagine coughing up money for a new car only to find it has hail damage on it. The underhanded way the dealer treated this customer would make Bernie Madoff blush. Herein lies the reason for becoming more than just a metal pusher. Consumer education builds trust.Trust builds sales. The stories you hear and experience can become public service announcements. You’ll see how to forearm your clients against dealer fraud and other shenanigans. SHOWNOTES
Want to make more money in your PDR business? Raise your prices. Easy for you to say, friend. We are first to admit, charging more is scary. At first. When you hear what happened to us in this episode, you’ll see why it gets easier. Listen for a real example of a low price scaring a customer right into our shop. * How to get to the most important thing in your customer’s mind * Where the money is coming from is important * Do your customer’s brag about your pricing? * Amazon is all about price, right? The answer will surprise you
SHOWNOTES
The best thing you can do for your PDR business website is make it google, or search engine friendly.
Once your site is fixed up, the next best thing is to build links coming in to it. Google counts these as votes for your content and give you authority in the form of better placement in the listing.
Local businesses can be easy to build links to if you know where to start. We found an article from Moz with some great suggestions. Listen as we tailor it to your PDR site.
SHOWNOTES
Also in this episode:
#propsandchops - a tongue-in-cheek nod to PDR after shots, especially videos where the PDR tech obscures the outcome of the repair by the way its filmed. A gentle and humorous way to say “I see whatcha did there"
Discussion on Honda Fit Lawsuit and $37 Million award
Links mentioned:
Choosing the Right PDR Customer
11 Ways for Local Businesses can Get Links
How to get on the National News
Your customers are smart, that’s how they wound up in your shop or on the phone with you. From you they need guidance, but what’s the best way to give it? Come right out and tell them what to do? Might work sometimes. Better if you help them in a way which makes them feel as if it was their own discovery. What follows will be their own decision. For this, you need influence. The ethical means to build the bridge to your business. This is part 2 of our Persuasion episodes. Based on the newest book by Robert Cialdini SHOWNOTES Links in this Episode Persuasion PDR Marketing Part 1 Pre-suasion by Robert Cialdini
Have an idea for a PDR Light? Great! Please share it with the world. Better yet, build it, sell it and make lots of money. No really you should. But tread carefully, for it appears paintless dent repair tool innovation has sunk to the level of litigation. Could you be sued for your innovative idea? Maybe. At the least, you can expect a cease and desist letter. On one side of the court is James Lee and Elimadent, who holds a patent on mobile pdr lighting. The other corner is filled with those who copy (or appear to) the designs of Elimadent. But is that all there is there is to the story? What are we missing? Only all the history of LED based PDR lights which dates back to at least 2009. This episode will highlight some key factors in the patent fight, and why we are against patents in general. All links mentioned in this episode are in the SHOWNOTES
“You charge too much!” Those words ring in your mind for a long time. Even days later, you realize what bothers you most is your reaction. What you replied in the heat of the moment. If you ever wished you could go back and change something, then you know the power of negative prep. The time to work these things out is before they happen. Once the missile is launched, its too late to aim it. Listen as we uncover a technique for mental and emotional targeting as taught by Dr. Maxwell Maltz. Psycho-cybernetics is all about aiming your brain in advance toward better outcomes. SHOWNOTES Links mentioned in this episode: Psycho-Cybernetics book Flow of PDR Your 2 minds Brain Balance Avoid Overwhelm in PDR
What ya gonna do on this dent? Push it, pull it, knock it down. Look again. How about now? Explore with us a simple approach for paintless dent repair. See why and how the best use it daily and some don’t even know they’re using it. This is how all the methods of dent removal come together for you to make faster, easier repairs. Once you see it, you’ll know why we call it the Unified Theory of PDR. Because I don’t love the word “theory” for its dual meaning, a definition is needed. As used in our discussion, it “a set of principles on which the practice of an activity is based." SHOWNOTES
Fixing a dent without painting is solving lots of tiny problems. Running a paintless shop means solving bigger problems. An unauthorized, unskilled broker comes to town. A competitor stealing “your” account. Someone makes a false statement about PDR on the internet. Must you tackle these head on? Someone needs to do something. The temptation is there, and they do get a lot of our attention, but is this where you want to put your focus? This episode is a reminder to us that some problems are like gravity. Can’t change it. But it doesn’t have to hold you down. SHOWNOTES You’ll face the truth about: * dents unfixable * used car dealers behavior * competitors * customers * PDR training
Links mentioned in this episode:
Book: Designing Your Life
Hail Car Trouble - episode 84
Your side gig. Your hobbies. Bet you have one or both. When you study these and compare to the paintless dent business, do you notice the similarities in their behaviors?
The things which make a group turn on itself are not really unique to PDR.
Other niches make this painfully clear: the same attitudes and strange views exist everywhere you look. People are people, right?
- Flame wars and cyber bullies on a PDR forum, do they only exist in your business?
- What makes the trolls come out anyways?
- What can you learn from it?
You and I sell dent repair service. Understanding why someone behaves as they do, is helpful.
Listen as we veer far afield and look at some other niches, then bring you back sideways to put it all to good use.
Tips you can apply when hiring, in your own family, and even in situations where you are the one being served.
SHOWNOTES
Ever price a hail damage car too low or take on one too severe to fix properly? Travis Daniels faced this very thing in his paintless business. “I’ll give you all my dent work if you fix this one car”.
Listen to his story and what he learned from it.
Also, we talk about some ways to change his website to optimize for his local market.
- make your customer see you as a hero
- getting the best domain name for your business
SHOWNOTES
On August 6 a tornado damaged many buildings near our paintless dent shop. The shop we left a few weeks before is a quarter mile away. It still stands, but is not safe to be in, much less to do business out of.
Some have said, “You must be living right,” or “just good clean living!”
Is this how it really works? Did our old neighbors lose their location for some hidden transgression?
Maybe we were just lucky, or maybe its something else.
Follow us as we examine the beliefs which can cost you money without knowing it.
Also, what you must understand about any decision large or small. How it affects you and how it can help your sales.
SHOWNOTES
Used car work is the low hanging fruit of any reconditioning business. PDR, detailing, touchup, just a snippet of what gets done to a used car. Get some dealers, build your confidence in dent repair, yes. What are the perils of doing so? Can where you start also be the end of your paintless business growth? Uncover these dangers: * the tainted referral * confusing selling with negotiating * Ironic account holding. What it is, and how to spot it * holds your retail pricing low * If they get hailed on I’m getting all their work
SHOWNOTES
Links mentioned in this episode:
Work PDR Wholesale the Right Way
Everything is going up in price, you know this. You also know prices need to go up for your PDR services. You might also know its the easiest way to increase profits, just charge more. But will you start to lose dent customers? What about the wholesale customers who see your prices be one level every week, then suddenly go up? What is the best strategy for going up in a way they can understand? Also in this episode: can you be sued for the way you fix a dent? How a collision after repair left a body shop open to lawsuit. What you should do now to protect yourself and your pdr business SHOWNOTES
Lots of work, lots of techs to do it. Some enterprising fellow sees a chance to put himself between it all and make some easy money. Broker is a 4 letter word in most PDR circles and sometimes with good reason. But is there a way to stop it, or at least minimize their impact on your market? Tools we use: We picked up a Woyo induction hotbox dent puller. Hear about our misadventures with learning to use it. SHOWNOTES
'Why didn’t you become a doctor or lawyer?' 'You should marry a doctor or lawyer.' A cliche for sure, but are we secretly embarrassed to call ourselves technicians? Some are. Once had this conversation with a young man in the hail business earning 6 figures: “Are you proud of what you’ve accomplished?” "I am, but most of my friends went to college, and though I make more, they still look down on me." Rivers Cuomo, the lead singer of the band Weezer went back to college (twice) after finding music success. * What makes us want more status? * How can we get it, or better yet, how can we make the switch internally? * Should we be so quick to turn over important jobs to others? * The big secret about high earning “boutique” jobs
SHOWNOTES Links mentioned in this episode: Power of No in your Paintless Business
“Have you guys ever burned out pushing dents?” "No, I haven’t” This was my answer to Ron Kronon in this episode’s interview. But I was not completely honest. Burn out just might be why I stopped the paintless dealer work in 2003. What I felt then was the hopeless futility of doing dealer work. They tried to hire one of my employees to compete with me. They set the prices. They dictated my earnings. The only way to win the game was not to play. If you do dealer work and this bothers you, sorry. It still bothers me. Looking back now, I see most of my beliefs about doing dealer work were internal nonsense. I think there is a right way to do it. Stay in charge. Keep your sanity. Not feel backed into a corner. The “I gotta do this unfixable car or I’ll lose the account” nonsense that seems to rule the PDR vendors belief system. Derek and I have worked hard to overcome this. Its worked out well, both in income and emotional well being. But here’s the reality. A good business setup for any paintless tech is going to be a balanced mix of retail and wholesale. How we choose to do business is not right for all and we know this. What does a dealer used car manager or recon manager think of you as a vendor? What mistakes does he see you making when you try to get his work? To find out, we interviewed Ron Kronon, a 30 year vet of wholesale PDR. He also grew up around dealerships. SHOWNOTES In this episode you’ll discover: * Why some PDR techs give up too soon on dealer accounts * A better way to give a price so you don’t lose the gravy part of the repair * Why selective quality may be a necessary evil when doing dealer work
Related Episode: Work Wholesale the Right Way
Social Media can make your paintless business grow. But its a lot of work. To get traction, you have to post a minimum of once a day. Not only can this be a lot of work, its a huge distraction which can take you away from making money pushing dents. Is there a way to control the timesuck? More and more sites are allowing you to schedule out your posts. Sit down once a week and set up your posting in advance and you’re done. Sort of. Once you make a post, its a flash in someone’s timeline or feed. They might miss it. Today, there are tools which allow you to build a library of posts which can be recirculated over time. Listen to hear our thoughts on these tools. SHOWNOTES Links mentioned in this episode: Buffer App IFTT (If This Then That) Zapier Meet Edgar Smarter Queue Tool Reviews: Druztoolz Carbon Fiber Rod Ti-Tack Tip Also in this episode: * How to identify where your customer is in the sales timeline * A quick tip to get better search engine rankings with just one tweak to your site
As you apply good marketing strategies to your business, you will feel growth pains. You might consider adding a tech or two to the paintless team. Be warned: hiring is fraught with danger in any business. Paintless dent repair companies have issues totally unique in managing new hires. * What are the dangers and how can you protect your company? * What is the best type person to hire, and how would you even know if they are a fit? * How will you pay them? Fixed wage vs. commission?
Don’t worry, if you are still working as an employee yourself, you’ll find some tips on how to apply good marketing in your own job Also in this episode - why you should hire on purpose. SHOWNOTES - free download: What I learned from Garth Brooks pool guy about hiring
I have this strange fear of cave diving. Those scuba tank and flipper wearing adventurers have my admiration. Still, just thinking about them doing it can send me into a sitting panic. Irrational? Yes, I know its true. But the feeling is overwhelming. Therein lies the topic of today's podcast. Avoiding overwhelm is an inside job, meaning our conscious thought. Can you train your way out of overwhelm? We think so and I’ll bet the scuba cave diving school could teach me a thing or two. Maybe even calm me down. Listen for some helpful tidbits to train your way out of overwhelm in these key areas: SHOWNOTES * Hail * Dings * When you’re busy * Even when you’re slow
Also: * pomodoro method * how do you switch modes when a customer walks in * how to conquer an overwhelming task
Links mentioned in this episode:
Fix Hail Dents Faster
What really happens when you bid a hail job for a body shop and say, “I’ll do it for X”? Is it possible to sell your future on just one job? A hail season’s worth? I once felt that, hey, I’m just one guy. How I price doesn’t matter, right? Except it does. You and I and every PDR tech good enough to work for body shops are now part of a big machine. Like it or not we drive the paintless division of the collision industry. Think about it. For years it was body, frame, paint and mechanical. Now throw in paintless. Listen snd see how and why you price for hail and dents at collision shops makes a big impact. SHOWNOTES * You say charge like a pro, aren’t you just being greedy? * Why dropping your price is the greediest tactic of all * Some of the most important real estate in your business (all have it many never use it) * Get a good photo of flayed out car for estimating without stealing it
Links mentioned in this episode:
Gotprint.com for business cards
Appsumo for deals on stockphotos
Please a customer and they will tell 10 others. Its a tired old axiom, but it only scratches the surface of what’s really going on in your paintless business. Is it possible that one client could become a “super” customer? This is the person who loves you and your PDR service so much, they tell everyone about you. They repeat the story over and over to any who will listen. They will not forget you. * How do you recognize this kind of client? * What should you do when you find one? * What can you do to create an experience so great they can’t help but talk about you? * How to fix your customer’s dented ego
SHOWNOTES
Links mentioned in this episode:
PDR Review Getting System
Are You Choosing the Right Customer?
How to make a Customer feel indebted to you
All the excitement of getting a new shop or house is too often snuffed out by the labor of packing and moving. We've been throwing stuff in corners and cubbies, never to touch it again for years. Now its all in our face. Take the nostalgia walk with us and discover why some of our current setup won’t be going with us. Also in this episode:
- Elimadent Glue gun review
- Shocking, but even your best customer is going to other shops, here’s what you need to do now
- Is it really possible to have too many lights?
SHOWNOTES
Links mentioned in this episode:
Put Your PDR Business at the Top of the Mountain
Hail Season puts a paintless tech and business owner in a unique position. You are viewed as the authority on price, fixability, repair options, etc. But some PDR business owners are shy and reserved about stepping into the expert role. We cover 2 key areas where your expertise is needed: * Insurance supplements * Getting paid
You’ll also hear * how we finally solved a problem with our bank and accepting two party checks. * How the changes in banking are affecting service * How to behave when filing and negotiating a supplement
SHOWNOTES
Links Mentioned in this Episode:
Direction to Pay sheets for hail PDR
Hail Money Coming - be Ready
How Not to Be Intimidated in PDR
Ever wonder what your PDR business might be worth? Would you sell it? Never kill the goose that lays golden eggs, they say. What are some factors to consider? * Who will buy it? * Will they run it well? * Do they have more resources than you? Time? * How long will you stay on during transiition?
SHOWNOTES Also in this episode: * Tool review - Druztools pimp stick * Prior hail damage - update * Facebook slander - how we handled it
Overhead. The largest expense you have. Some techs say, I don’t want to be tied to a shop. Some would never be without one. Others think its too expensive and opt for a $700 truck payment instead. Here is our take on expansion and what’s coming up in our PDR business. * Should I even have a shop at all? * How you know when its time to expand * Your customers perception - we discovered ours in the strangest way * The shops we’ve had through the years and why
SHOWNOTES
I really like the picture on our paintless repair website. But what does it say to customers? Does it convey the message which will get them to call and give us money? How would you even know? This episode tells you exactly how to know which picture, headline or element is the best for maximizing your web results. We’ll show you some ways to do it free and tell you the things we are testing very soon. * Where to split test for free * How to set it up * Why its important * Tips on images for your PDR site
Derek has some reviews on tools as well: * Edgy Tools Knockdown * Plastic Hammer from Druztools * Dentgear Buddy Tool 18"
SHOWNOTES Links mentioned in this episode: crazy egg google analytics "Everybody Lies" by Seth Stephens-Davidowitz Appsumo.com imageoptim app kraken.io
“How much for a small dent?” You hear this many times a day if you do retail. Of course, you have to get to the bottom of the real deal. We show you how in this episode. But should you give a price or range by phone? I know we don’t want to and we discuss why, and how a recent observation is causing us to change our ways. * What to put in a texted or emailed price for protection * Why your customer wants a price in the first place * Your customer thinks one way, but here’s why you shouldn’t
SHOWNOTES
Links mentioned:
Finding the Right Price for Your Dent Work
How to Negotiate in Paintless Dent Repair
Why You Need to Charge More for Dents
Could the rules you impose in your business be anti customer? You might be surprised to learn that company rules led to the death of over 100 people in Japan. We share our own nightmare customer story, and tell you how to avoid your own. * Why we turned our Paintless business website upside down * How a confused lady turned into a raving fan customer * Your website needs to do one thing, here’s how many miss it * Security certificate on your site: what to watch out for * How to use text messages the right way
SHOWNOTES Links mentioned in this episode: Episode 46 Customer Service Issues Done Right
Making videos is exciting. Its fun, its new, woo hoo! Until it comes time to edit. Voiceover? Narration? You need to tell a story, get your message across, get them to call you. What should you say? The same things you say when a customer is in front of you might be good. Maybe you should record what you say, and make a script from that. Wistia, a video hosting company has put together a useful tickler file you can use to narrow down your thoughts about what you do. It has all the stuff you would want in any direct response video where you want the customer to take action. No more staring at a blank page. I found this process eye opening and useful for where to go next in my paintless videos. SHOWNOTES Also in this episode: * How to turn down stupid deals quickly * 2 guys buy a hail car, one gets ripped while another gets away with it * build a list in your local market? the ins and outs * changes we are making to our PDR site * how to switch to a secure site without losing rank * how to turn your website into an indoctrination machine
In a theme park like Disneyworld, you get an immersive experience. Every where you look, fantasy. Oh, and something to buy too. Fun. Disney and Las Vegas are the two places where all your money gets taken, yet you typically leave with a smile. Your website is, or should be like a theme park. Once a visitor comes in, you want to keep them there. At least up till the time they pick up the phone and call you. We talk with Justin Huffman of Three Rivers Dent in Pittsburgh, PA, USA about marketing, web stuff and dents. Justin’s a sharp guy and we fell down multiple rabbit holes. * How his website dropped a step or two * marketing makes you unemployable * would you take a job as PDR employee - freedom of time * Why you should work on commission at least once in your life
SHOWNOTES Links mentioned in this episode: Startpage.com ThreeRiversDent.com
Ever feel like a small fish in a big pond? How can you get ahead of your competition? Good news, you only have to be a tiny bit better to win. Do better at these 5 key areas of your business by just 1% and you come out on top. These tiny, incremental improvements will give you an accumulated advantage over all your competitors. In a short time, you could easily wind up with 80% of all the retail paintless dent repair [link] in your area. By the time your market figures it out, your business stands above all and there is no chance for them to catch up. * How to gain accumulated advantage * the 5 parts of your business to notch up for best leverage * Strong example why social media is not a place for customer service interaction
SHOWNOTES
Links and resources mentioned in this episode: James Clear on 80/20 Tim and Derek on 80/20 advantage Handling customer complaints the right way
The grass looks greener, yes, but sometimes your side looks pretty good too. What is behind this bipolar, love and hate thing we have going with our own business? If you look close enough, there are some really amazing things going for you. Raving fans, a great location, props from people you might not even know about. Yet, even when forced to acknowledge these fortunes, we turn around and forget as soon as the next struggle happens. Listen to discover why it happens, and even how to overcome it. Also: * Customer freaks out and teaches us a lesson about pricing dents * How I lost a hail job and how to prevent it * No, I won’t fix your mangled up RV door, but here’s why I let you down easy
SHOWNOTES
Links and Resources mentioned in this episode:
Headwinds/Tailwinds Assymetry by Davidai and Gilovich
How to Get Reviews on Purpose - Episode 51
Adding video to your paintless marketing plan is no longer optional. It is the best way to optimize the results from your website and social media.
But what kind of videos are needed? Is their a best method for posting videos to get the best ranking results?
Steven Dumala from the facebook group "PDR Video Marketing" joins us and explains:
- The "Push, Pull, Pop" method for video creation ideas
- 3 areas of a video which you want to pay special attention to.
- The proper way to post and embed videos
SHOWNOTES
Links mentioned in this episode:
PDR Video Marketing Facebook Group
Download the free Video Marketing Checklist
How to Market Your PDR Business Part 1 and Part 2
Persuade Your Customers in 6 Ethical Ways
Technology is changing businesses all over the world. Think about taxi services. Uber and Lyft come along and grab a whole bunch of their business. How? Better service through technology. Biggest gripe of a taxi customer? Never know if they are going to show up when they said they would.
Could your dent business by affected by technology like this? Listen as we talk about some potential disruptors and what to do about them.
- How you can be the disruptive factor in your market with pricing
- How to get a link out of your Google My Business to get more reviews
- Facebook group now open - why it took us so long
SHOWNOTES
Do you need to get certified or is it all propaganda?
No matter which camp you are in, you are being influenced. You might even turn around and influence others to join your camp. Why would you do this?
The only way to make a good decision about certification is to understand the motivations behind it.
- Tech frustration. Its the big reason. Are you ruled by it?
- Certified or not, what's the most important thing you must say to the mirror and the world?
- What's our position on certification? The answer may surprise you.
SHOWNOTES
Is there really a state of mind where you become 5x more efficient, focused and productive? Its called the "Flow State" and you've seen it in sports many times. But it is not just a tool for athletes. It works in anything you do.
- How to get yourself in the flow state on purpose
- The surprising way to get yourself in flow on purpose
- Just how much risk is needed to get yourself into "flow"
- Callout to thought leaders in PDR: Be honest about drilling, please
SHOWNOTES
Links mentioned in this episode:
"Stealing Fire - How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work"
Sheets of paper, sheets of metal. Two very different things. Or so you would think.
Make a few folds in paper and you've got a paper airplane. Folds in metal? Turns it into a door, a hood, ultimately, a car.
Every fold, crease and curve in sheet metal allows a car to hold its shape. Understand this and your dent repair will get better by leaps and bounds.
You'll even have more fun pushing as you learn to make things work in your favor.
- Why does one dent behave different from another?
- How this fundamental principle applies to every dent and every repair method too
- What every push is really doing to your panel
SHOWNOTES
25 years in business, best in your town, certified, bonafide, yada yada. Who cares? Not your customer! One word will make your customers pay attention to you, bring their car in and yes, give you money.
This one word could get you 66% more views on Youtube.
Ready? You need to hear this.
Tom's Shoes gives a pair away with every purchase. This social business model is helping drive very large sales. Can it be adopted for a service business like paintless dent repair?
SHOWNOTES
Fixing dents without painting is addictive. Good, clean, fun. At least we think so.
But, what if you're just starting out and pushing dents is the last thing you want to do?
How can you know where you are in the road to the ultimate brain balance?
Learn the 4 levels of competence, and some exercises you can do to start the process off right.
SHOWNOTES
Links mentioned in this episode:
Brain Gyms
Stroke of insight Ted Talk
Follow up to last weeks question. PDR business owner Justin Huffman asked us to dig deeper into his site rankings. What we found surprised us.
His site shows to rank for his town's keyword, but the site does not actually appear in the listing. Was it changing the content management system from wordpress to Wix? Perhaps some sketchy links purchased on Fiverr?
Also in this episode:
- What reasons does Google have for leaving a site off the index?
- Sharing links within the industry, what's the right way to do it?`
- An image hack for making text over photos show better.
- Proper site structure for SEO.
- Turn reviews into this for maximum impact
SHOWNOTES
Your name in lights. 15 minutes of fame. First page of google. Three things you might want. First two? Not likely. The third we can help you with.
SEO, or search engine optimization. Big words simply saying your Paintless dent business on page 1 for your search term. e.g. (your town)+dent repair.
Interesting subject? Not unless you understand the power of getting, having and yes keeping a front page listing. We're talking about natural listings, the kind which give you credibility and a steady stream of dent customers.
You will discover why a site makes it to the top, the tools to use get there and finally, a couple of tweaks to dominate your town's PDR listings.
In this episode:
- How to check and then make your site google friendly
- What you need on all your social media sites
- Why user experience is key to SEO
Links mentioned in this episode:
SHOWNOTES
Paintless Mentor Podcast Episode 5 and Episode 6
Google Webmaster Tools
Startpage.com
Where are we headed and when will get there? Will the paintless dent repair business get easier? Harder?
- Are brokers taking over the hail business? What can you do about it?
- Will the T-hotbox take over the business and make push-behinders obsolete?
- Should you switch to glue pull PDR only?
Listen as we talk about what's to come and some updates too:
- What's the final cost of our thank you card program?
- How State Farm thinks about what you do.
SHOWNOTES
Also mentioned in this episode:
Get PDR Reviews on Purpose
T-Hotbox tips with Drew Lechtenberg of Druztoolz.com
At one time, we had a killer system for getting testimonials. Not just text, these were bonafide audio recordings of real customers. 35 different people called in and recorded a message for us. It worked really well. So we stopped.
I know, makes no sense to us either. Which is why we're starting it back up.
But this is a different time. Social Media. Smart phones, all that. OK, but this review getting system will still work, and you get to see the whole thing in action.
Hear the story of how we did it and how we're fixing it. Then download the freebies for your own PDR business today. Start capturing glorious, business getting, confidence building reviews right away.
In this episode you will discover:
- The state of mind which makes people want to give a review
- Where to have them submitted
- Don't let them just sit there, do this with your reviews once you get them
- a powerful plug in for your web site for getting reviews
SHOWNOTES
Dent Terminator's Review Page
The best of 2016
Putting this list together was fun for Derek and I, thinking about these subjects and the impact they had on our business and life. We chose these episodes based on downloads and feedback from listeners, but also they are our personal favorites. So if you missed them first time around, definitely check them out. If you already heard them, they are worth a second listen Thank you as always for your kind attention and keep those questions coming.
Here are the top episodes:
#7 really two episodes: "How to Market Your PDR Business part 1" and "How to Market Your PDR Business part 2” episodes 5 and 6
Breakdown: A list of the smart things you can do to build your business, many of them free.
Why they made the list: When you see these things start to work in your business, its the best feeling. Its easy for the bare essentials to slip through the cracks, having the list all in one place is a big help.
#6 “Persuade Your Customer in 6 Ethical Ways” episode 7
Breakdown: What you say, do and even how you decorate your shop has an impact on your customers. The psychology behind it will help you do it on purpose in ways that help your customers make the best decision.
Why it made the list: Derek and I believe this is a must read book for any business. It really had an impact on us, both in our business and life. Its a fun episode to see behind the curtain, knowing why you buy, helps you know how to sell.
#5 “Are You Choosing the Right Customer” episode 14 Breakdown: Proof that not every person walking through your door is a good customer.
Why it made the list: This turned my business around in 2003 when I first heard it. Trying to please all was making me cranky and I hated my business. Very empowering both for your state of mind, and your profits.
#4 “The Power of No in Your PDR Business” episode 27
Breakdown: Learning to say no is surprisingly hard.
Why it made the list: We hear from lots of listeners who feel as if life and events just happen. Sometimes true, but more often due to our failure to stand firm for self and family. Both why and how to say it for best results.
#3 “Why You Need to Charge More for Dents” episode 29
Breakdown: The fastest way to more profit is simply raise your prices. Not as easy as it sounds, we tell you why.
Why it made the list: We struggle with this as much as next guy. Sometimes we are shocked to see examples of the elasticity of price. Would you pay $800 for a haircut?
#2 “Solvent Free Dent Glue with Charlie Sanders” episode 32
Breakdown: Dentglue.com offers a glue which needs no alcohol to remove.
Why it made the list: Charlie has run very large shops and hailstorms and hearing his take on shop ownership is a must. Oh, yes, tips on glue pulling too.
#1 “PDR Tips, Stories and T-Hotbox Tricks with Drew Lechtenberg of Druztoolz.com” episode 41
Breakdown: The newest and most important tool to PDR is the inductive dent box
Why it made the list: Not only will you hear tips on using the T-Hotbox, you also get advice from a high earning hail tech.
SHOWNOTES
Links mentioned in this episode:
"How to Market Your PDR Business part 1" Episode 5
"How to Market Your PDR Business part 2” Episode 6
“Persuade Your Customer in 6 Ethical Ways” Episode 7
“Are You Choosing the Right Customer” Episode 14
“The Power of No in Your PDR Business” Episode 27
“Why You Need to Charge More for Dents” Episode 29
“Solvent Free Dent Glue with Charlie Sanders” Episode 32
“PDR Tips, Stories and T-Hotbox Tricks with Drew Lechtenberg of Druztoolz.com” Episode 41
I could never do that! So says the person turned victim who just now realized the tactic used against them. Is it possible to find something good in a scammer's tactics?
Look, these guys are often shameless about crossing lines you never would. But not all the lines are bad. Sometimes a scammer just uses smart methods, which in themselves are not evil.
How can knowing these tactics help your paintless dent business?
In this Episode You'll Discover:
- Why you must be shameless about self promotion
- Taking a man's last dollar - or are you?
- how high price gives you credibility
- manipulate the media in your favor
Links and Resources Mentioned in this Episode:
SHOWNOTES
Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam
Trust Me, I'm Lying: Confessions of a Media Manipulator
American Huckster: The Untold Story of Napoleon Hill
Fearless Merketing - Sell Dents Like a Parking Lot Predator
Maximizing your year will happen only if you do things on purpose. This episode helps in a number of areas including:
- Year end tax planning for a seasonal business
- Changes to your marketing and website
- Getting ready for the busy season
Also:
- Are you really a creator or something else
- how to say exactly what your customer wants you to say
- should your website be short or long?
- what daily habits should you adopt this year?
- How you can schedule your day to be more effective
- Why you are so anxious at the start of the hail season
SHOWNOTES
The Pareto Principle or 80/20 as its more commonly known applies in just about everything. Even paintless dent repair.
It can be used as leverage in your business and life to get more of what you want, and less of what you don't.
Hear how it applies in:
- Dent Repair - how you fix a dent, and how you might approach a whole hail job
- Hail Estimating
- Customer selection - should you even write an estimate for this one?
- Your daily routine
Also:
- How you might be competing with yourself
- 5 questions to filter buyers from tire kickers
SHOWNOTES
If you fix dents on cars for any length of time, you know things happen which may make your customers angry. Listen for the best way to handle customer issues
- Customer problems? Do this every time even when you don't think you should
- Angry customer starts a rant on social media, what's the best way to handle it?
- Customer is always right, true or false?
- Retail stores with liberal return policies, is this a model you should try to follow?
- Multiple scenarios you may live through with PDR customers, how to handle each
SHOWNOTES
Full disclosure: I've never competed in Dent Olympics, nor am I likely to. Derek has competed, but this was some years ago.
So, who do we think we are, then offering advice on how to win? Listen to find out
- Driving a dedicated dent rig with advertising on it - should you do it?
- We love LED lights for PDR, but here's why we decided to go hybrid again.
- How the newest metals affected our decision
- Yet again, we discover why pricing paintless dent repair is elastic
SHOWNOTES
"I don't do windows" becomes a metaphor for a dent pusher with principles. The question came from a student who does paint repair and paintless dent repair. "How can I get more PDR and move away from the paintwork?"
Also, more proof high PDR pricing works
Working hail in another country, what do you need to do before you go? What tools to take and what to leave home.
SHOWNOTES
Finally, we tell you just what to charge.
Ok, no. We don't do this. We can't, of course. But we can tell you how to arrive at the right price and how to get more than your competition.
- why we all want someone to tell us
- is price fixing a real issue when talking price with others?
- what your prices say about you
- influence factors that could cause you to charge less than you should
- how to charge more and make it stick
- when and when not to use hyphenated prices
- setup a wholesale pricing structure that works
SHOWNOTES
episodes mentioned
power of no in your PDR Business
Are you choosing the right customer?
Episode 7 - Influence
Bigger is not really Better - what we learned from Vine and Twitter
How do you go from 200 million users one day to closing your doors the next? What is the lesson for your tiny paintless dent business?
Listen to discover why the way you setup your business matters.
Also, does your online behavior really reflect on your brand?
- why there's room for improvement in PDR industry
- why Vine closed the door on 200M active users
- the grandma method for social media
- why Twitter is too toxic for Disney
- a challenge to influencer's in the world of PDR
SHOWNOTES
Episodes mentioned
Are You Choosing the Right PDR Customer?
We really enjoyed our special guest this week, Drew Lechtenberg of Druztoolz.com. His company is the maker of my favorite blending hammer for paintless repair.
- thoughts on drilling - should it really be an issue?
- Hail storm stories
- What its like to work under inspection light tunnels
- A surprising education every dent tech needs
- how we made small tabs back in the day
- What Drew would say to a new tech
- T-Hotbox tips uses you never thought of
- why the T-Hotbox works in any country, and what tips to use
SHOWNOTES
Is your business like a trickling faucet or a fire hose on full?
In episodes 5 and 6 we taught you how to market your business. Now you find out how to turn that marketing into a system that never stops working. A system that after setup, needs only a little time and attention to keep a steady flow of customers coming in.
Shownotes
How to assess a dent - estimating and repair
What do you watch out for when approaching a dent? Is there a process where you can maximize the money while minimizing risk?
Follow this six step formula and put yourself at ease, while exuding major confidence and skill to the customer.
- Battery fires on phones and hover boards. Is your LED light at risk for catching fire?
- Why Li-Ion (lithium Ion) batteries catch fire
- what safeguards are in place to ensure they don't?
SHOWNOTES
If you knew what your customer's really wanted, how could that help you close more sales? Learn to ask open ended questions (just like the last sentence) to help you discover how to fulfill their biggest wants.
- How "active listening" puts you in the customer's shoes
- 3 voices you can use in negotiating, one works like a jedi mind trick
- how to mirror your customer and get them to show their wants
SHOWNOTES
Fear of starting a business is often based on illusions (False Evidence Appearing Real) we shed light and expose these progress killers like:
- imposter syndrome
- paralysis of analysis
- find your passion... (a lot of us believe this one, here's why its not helpful)
We'll show why the fear happens, how it happens to us and how to conquer it
Also, what daily habit can reinforce the success feeling?
past episodes mentioned
- how talking about something becomes same as doing it - episode 21
- no such thing as an overnight success - episode 8
- how not to be intimidated (even by yourself) - episode 28
SHOWNOTES
When starting out, you face competition which can seem too big to take on. Multi tech firms like Dent Wizard, more established techs, and even body shops that outsource their dents.
What can you do, being the new kid on the block?
Its the classic David Vs. Goliath technique. Use their assets against them. Listen to find out how.
Get the advantage over:
- Large companies
- More experienced techs
- Outsourcers
- Gorilla Fan TV givers?!
Also discover:
- is it legal to save a deductible?
- how to maximize profits on a job
SHOWNOTES
Episodes mentioned:
Market your PDR Business Part 1
Market Your PDR Business Part 2
Ethical Persuasion Techniques
Getting your business to the top of your market is smart. It all begins with placing you and your business at the top of the customer's mind.
- how to position your business the right way
- why your competitors won't use it
- why you should start now, even if it doesn't feel right
A small but loud competitor just closed their doors. How should we react? How does it affect the long game for your business?
Episodes mentioned:
Hug Your Competition
Persuade Your PDR Customers Ethically
SHOWNOTES
Testing your marketing results is tough when dealing with individuals and their cars. Was it random or a result of your marketing efforts?
- Real customer feedback - how to know why they chose you
- how we wound up fixing dents for the competition
- how to decide if you should work for them
- More proof of the power of No
SHOWNOTES
Franchises are ready made, built in businesses. Just look at the growth of Starbuck's and its clear they can work well. Can the same be said for a dent repair business? Would PDR make a good franchise?
If not, why not? How can you take all the best parts of a franchise system and make it work in your business?
- what franchises do right
- why people trust franchise businesses and how you can create the same effect
- what is forced excellence and how can you use it in your business?
SHOWNOTES
Charlie Sanders of DentGlue.com and owner of DentCentral.com in Nashville, Tennessee shares his philosophy about the paintless dent repair business.
- how to leverage your best customers assets
- where to focus your efforts for maximum results
- his ideas on the future of the Paintless dent business
- the advantages of solvent free glue
SHOWNOTES
Long click to jump to link
please note: the audio quality suffered about halfway through, but the info is so good, we had to get it to out. Apologies.
Thinking of joining a paintless dent company and being trained by them? You may be asked to sign a no compete. Sound fair? They can be. But they can also be a devilishly one-sided agreemnt. Here's how to tell.
- Tim's story from leaving Dent Doctor - the good, bad and ugly.
- How I wound up signing an agreement I knew to be unfair
- How it came to be tested in court battle
- Why I would still use one today and how to play fair with your employees
SHOWNOTES
They say behind every successful man is a surprised mother-in-law. If you have a partner who is a fine helper to you, I know you will enjoy hearing some of our ups and downs in the PDR business.
Hear tips on setting up a life to go on the road (even with kids). What it was like going through the challenges of starting a business
- if you homeschool your kids then the whole family can travel, but should you?
- what she might say to the wife of a pdr tech
- her advice for managing a seasonal business
- Hail travel adventures
SHOWNOTES
Episodes mentioned:
Ethical Persuasion in PDR
We charge more than our competition and this week 2 different customers taught us why its the right thing to do. Hear the stories and let us show you: * why you can’t be the low price leader * why busy is not same as profitable * why we price too low * how to ask for and get the price you want * New to the business? Here’s how to set a higher price
SHOWNOTES
Ever feel like you gave a lower price than you should? Could it be the customer or manager intimidated you? You might be surprised at how much your business and well being improves once you learn how to avoid it. Listen to find out how to avoid being pushed around by: * customers * body shop managers * insurance adjusters * other Paintless Dent Repair Techs
SHOWNOTES
Episodes mentioned:
PDR Customer Persuasion
Goals, ambitions, targets. Things you want, things you strive for. You see what you want, but what about the things you don’t? How does learning to say no more often get you more business and make more off each one? What must you say no to, in order to make your goals become yes? * How saying no can save a life * Why it will increase your business * A surprising shift in the way we think about failed repairs
When to say no to: * Insurance estimates * Car owners * Shop managers
SHOWNOTES Episodes Mentioned: hail car buyers strange behavior how to work hail and not get ripped off
Goals, ambitions, targets. Things you want, things you strive for. You see what you want, but what about the things you don’t? How does learning to say no more often get you more business and make more off each one? What must you say no to, in order to make your goals become yes? * How saying no can save a life * Why it will increase your business * A surprising shift in the way we think about failed repairs
When to say no to: * Insurance estimates * Car owners * Shop managers
SHOWNOTES Episodes Mentioned: hail car buyers strange behavior how to work hail and not get ripped off
This question came from Joe, a student and Paintless Mentor Podcast listener: "usually nobody talks about the very beginning of starting the pdr business a step by step detailed info would be very helpful. Thank you.Joe' Another way to ask: Take away all your customers, leave you with nothing but your experience and knowledge, what would you do to start a PDR business today? This question gets at the core of what we know. Listen, if I could take you forward to the future and calm your nerves about what lies ahead for you and your PDR business, you’d be unstoppable. This is the next best thing. * How to make yourself legitimate * Why you must pull the trigger on getting paid (and where and how to do it) * What one thing you can do on every dent to make it pay you from here on out * Give this away to your best customers (and what to ask for in return) * Tips on getting business that cost you nothing, and some that will cost you very little * How to sharpen your skills even further
SHOWNOTES (long click to follow links) Episodes mentioned Market Your Paintless Business 1 Market Your Paintless Business 2 How to be the go-to guy in your PDR Market Guaranteed - This Will Build Your PDR Business
There are two things I can guarantee about your business. One you absolutely need to offer a strong guarantee to your PDR customers. Two, you probably don’t want to or are possibly afraid to give one. * How can you offer a compelling guarantee without getting ripped off? * What it can do for your business * Why your competition won’t give one, and why you should * How long should a guarantee be for? * The implied guarantee you never meant to give (and how its enforced)
SHOWNOTES
Congratulations, you are a successful PDR tech. Maybe you helped out a new guy or two along the way as well. Here is your gold star. But, wait, before you break your arm patting self on back, watch out. There is a real danger of joining the crowd of newbie blockers. Yes, you will likely try and close the door now that you’re in. Ready for some hard data? * It happens on a larger scale than you think * Even the “nicest” guys are affected * Why it can suck joy and money right out of your life
Join us as we pull the shades, and show you how to pull yourself back into line as leader of your business. * The market saturation myth * How to spot it * How to change your mindset
Listen to answer: Are you making the wrong comparisons for your business? SHOWNOTES Episode 5 Episode 6
When you work dents, do you feel in control? If you’re like most techs, there are areas where you could feel better about your work and workflow. Why the skill of making decisions is a surprising motivating factor How the latitude of a dent makes you feel in control The choice to start early Where, when and how you fix a dent or whole car The question to ask yourself on any large task How "story in advance" can help on large dents, and while working the hail trail Why in a world of so much information, are we so bad at learning? Typing your notes or handwriting, which is really better? Why you want to slow down to learn, and how to do it Why the best part of dent repair is yet to come… (not a teaser) Podcast listener asks: "Would you go to work for a company and leave self employment?" The ins and outs of both are covered here. What question do you need to ask yourself before striking out on your own? Dents on social media look amazing. Why you need to be careful. Who are you really pushing against? SHOWNOTES: http://pdrsecrets.com/smarter-faster-better-dent-repair
Watching the fastest hail tech some years ago, we were in awe of his speed. We uncovered 3 methods he used for speed. You’ll learn the 3 speed secrets, better yet, you’ll know how to turn them into habit. In episode 7 you learned the brain’s need for automatic processes. Turns out this can work both for you and against you. Find out how mental contrasting and if-then statements help you get the habits you want and even get rid of the others. Listen for ways to get fast and improve any area of your life you want. Customer forges a hail claim check. How we handled the misadventure. Tools we love: Why I stopped using the most sought after adjustable tools in the business. SHOWNOTES: http://pdrsecrets.com/podcast/speed-habits-fastest-techs Long press to go to link above Episodes mentioned:
http://pdrsecrets.com/podcast/paintless-hail-training-speed/ http://pdrsecrets.com/podcast/paintless-persuasion-marketing/
If you have a design or idea for a paintless dent repair tool, there are two things you need to know first. What you need to avoid Why you have to move fast In this age of technology, what is the smartest and best thing to build? Software? Maybe not. SHOWNOTES http://www.pdrsecrets.com/podcast/should-you-design-pdr-tools Long click to follow links Episode mentioned: http://www.pdrsecrets.com/podcast/paintless-persuasion-marketing/
How you can identify the four kinds of hail jobs and the customers who bring them in. Roadblocks to the money will come up, how to get around them. What you must be willing to say and do. How you can show you are legitimate business - no matter how long you’ve been in. What to do when the bank gives you trouble. In the United States, insurance payoffs are tracked by 1099 forms. Why these can be wrong and what to with it. Just because your shop’s name is on the check does not always protect you. How customer’s are ripping you off. Is the hotbox a viable dent repair machine? We look back to the past to predict the near future. SHOWNOTES Long click to jump to links Ep. 14 Are You Choosing the Right Customer? Be Legit: Episode 5 Episode 6
Metal is fascinating when you take a peek under the hood. What is hidden under layers of paint? Find out and you may change your approach to paintless repair. * Which dents are stretched? * Why do oil cans happen? * What pushing (or pulling) really does
Episode 9: History of PDR Blending
SHOWNOTES
Long click on link to go to it.
Pushing, practicing or staying with a big dent, how do you keep at it? Everyone thinks you push for money, here’s why its not so. The success secret of America’s first comedic billionaire. Mistakes dent guys make: forgetting to use this technique on the phone. Episode 1: Gameify Your PDR Training Episode 17: Customers: Do You see Dents Like They Do? Plus, Tools we like, Mistakes dent guys make, and the real reason for procrastination. SHOWNOTES Long click to go to link above.
They want you to fix their dents, but customers need something more from you. Why would someone call you, a dent professional, then not listen to your advice? Do you feel frustrated with your customer interactions? There is much more going on in your customers’ mind. Unlock the reasons behind their behavior, then you’ll know how to help them best. Are some dent techs just naturally more focused? A review of the book “Look me in the eye” by John Elder Robison. How an outcast kid became the guitar tweaker for rock bands Pink Floyd and KISS. * Is it possible to buff a paint crack back together? * The best method for crown repair and the logic behind it. * Will we all work as body shop employees some day? * Are you putting the right things first in Your business?|
LONG PRESS TO GO TO LINK
Shownotes
Think your competition's lowball prices are ruining your business? Here’s why you can’t get to the top without them. A new way to look at business and sales. Are you imprinting your customers the right way? We make the news: how we got on it and what
How to save time and make more money on hail estimates. Where to turn for proper procedures. When to turn to the industry for help and how to keep a balanced view of it. Do you love dents so much that you’d do them for free? Why you must place value on everything you do. The top question to ask about any group.
Which customers do you want? All of them! So says the new business owner. Rid yourself of this limiting belief and your business will take off. * How can you determine who is a good fit for your business? * Use this formula to improve your business and your life. * The right way to get rid of a toxic customer
Pushing dents paintless takes leverage. Leverage requires twisting and pushing, which in turn can stress your bodies in ways you never imagined. What can you do to stay in shape and keep the damage to a minimum?
- Is there a way to ease the pain of weird muscle strain?
- How Tim got the strangest PDR muscle in the business
- A chiropractic technique which might just prevent the need for surgery
- Why our most important tool is not for paintless dent repair
- Why Derek won’t say, “Don’t push dents like my Dad"
Find the shownotes at Paintless Mentor Episode 13
Thieves and scam artists lurk in your shopping mall parking lot. How are they getting money for dents they can't or don't fix? How can you use fearless selling in your business?
Potential business rip offs to avoid
Tools: Battery charger for cordless PDR work.
Before you trash your trainer, consider this.
Are you ready for hail season? How can you be fast as possible? Pick up some speed tips from the pro?s.
How to (appear to) be as smart as a Doctor or Lawyer.
Tools: Gorrila Bar by Dent Technology
Show notes at
http://www.pdrsecrets.com/podcast/paintless-hail-training-speed/
Setting goals to improve your life? Most goals are backwards, leading to frustration and setbacks. Why do most lottery winners go broke? Why do PDR techs broke even after a high earning year? Listen to episode 10 for the answers to this and more. Tool recommendation: The 2, 3 and 4 inch hand tools are great for hoods and trunks. Find the shownotes at http://www.pdrsecrets.com/paintless-money-goals
The history of PDR blending and what it is and what it is not. Listen to learn more. Could you really be your own worst enemy? Or is there a part of you that needs tamed? How can this other you become an ally? How to keep from walking off a tough job. Hail hack to use on large dents. More on tools and techniques can be found at: http://www.pdrsecrets.com/podcast/pdr-blending-history/
“The Wrecking Crew” film showcases a tiny handful of musicians who wound up playing on a whole bunch of songs. How you can use these same tricks to be the first one called to a storm? Mastery, it is said, takes 10,000 hours, but you might be surprised in just how far you can get in only one week. Definitive answer to “where do I start a dent” and why the myth still lingers on. Tool Recommendation: Edge Jack by Shane Jacks Drilling for PDR access? Yes, No and the history of how it even became an issue at all.
Is it right to try persuading your customers?
How is persuasion being used on you right now? (Warning: you will definitely squirm a little)
In this episode, we go deep into the 6 methods of persuasion outlined by Robert B. Cialdini in his book:
“Influence: The Psychology of Persuasion”
Here are the 6 ways we discuss:
•How can giving something away bring you more business than you can imagine?
•How can behaving like a normal human make you do things you don't want to?
•How can you use the behavior of others to your advantage?
•How can being liked make you way more money?
•How to quickly become the authority figure in your market?
•Why does your limited time makes you worth more? (After all, there's only so much of you to go around)
We also answer these questions:
How can you spot when any tactic is being used against you?
How can you use each to grow your PDR business?
What are automatic behaviors?
PDR technicians act a lot like famous guitarists. Which paintless tech reminds of you of Jimmy Page?
Recommended: “It Might Get Loud”
If you have comments or questions, drop us a line at http://pdrsecrets.com/podcast/paintless-persuasion-marketing/
Your business needs to be listed on some key sites. Best part is there is no cost. Here are some of the most important ones, and find a full list in the show notes. * The right way to use youtube for your local business * How to find the time to do it all * Paid advertising sites you need to start thinking about and how to use them * Tim wears Velcro underwear?
Want to get more customers than you can handle? Build your credibility first with some smart marketing. Think of it as sales in advance. The most important elements you need in your credibility kit. An in depth discussion on yellow page ads your website and where to post reviews. Part 2 is coming next and will dive deeper into how to build your website with free or low cost tools. * what are the most important assets you have in marketing and how to control them * key questions when deciding where to place your reviews * how to track offline leads into your business website
Download the show notes at Episode 5 http://www.pdrsecrets.com/podcast/paintless-local-business-marketing
Is there really one best light style for PDR?
Learn the history of paintless reflections and how we came to what is the best today.
Download the bonus PDF "History of PDR Reflections"
http://www.pdrsecrets.com/paintless-lights/the-best-light-for-paintless-dent-repair-episode-4/
People are not as random as they think they are.
Your wholesale PDR business should never be random. Why mine used to be and how to set it up right.
Partner up with your used car guy? See why this is the best way to work at it.