Brand Master Podcast: Recent Episodes
Stephen Houraghan
The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.
đ Learn more: â â â â â â â â â https://brandmasteracademy.com/brand-master-podcast/
This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.
If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.
For more brand strategy resources and downloads visit â â â â â â â â â https://brandmasteracademy.com/
Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp.
Discover how brands grow and what marketers often overlook in their strategies.
đ Learn more: â â â â â â â â https://brandmasteracademy.com/brand-master-podcast/
In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.
We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets.
Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration.
Discover the concept of category entry points and how to identify and exploit these moments for market entry.
Don't miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands.
Stay tuned for a comprehensive discussion on these critical aspects of marketing science!
For more brand strategy resources and downloads visit â â â â â â â â https://brandmasteracademy.com/
In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important.
đ Learn more: â â â â â â â https://brandmasteracademy.com/brand-master-podcast/
Key Points:
How brands can integrate into customer routines
The role of rewards in maintaining customer interest
Strategies for cutting through digital noise to reach consumers
Assisting customers in achieving their goals with your brand
Creating brand communications that are compelling but not overwhelming
Nir Eyal also shares insights on:
Staying focused in a world full of digital distractions
The importance of setting clear goals for better focus and productivity
Plus, get a sneak peek into what Nir Eyal has planned for 2024 and how you can stay connected with his work.
Books Mentioned:
"Hooked: How to Build Habit-Forming Products"
"Indistractable: How to Control Your Attention"
If you're interested in behavior design, habit formation, and creating products that customers can't put down, this video is a must-watch. Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest content.
For more brand strategy resources and downloads visit â â â â â â â https://brandmasteracademy.com/
In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI.
đ Learn more: â â â â â â https://brandmasteracademy.com/brand-master-podcast/
The fusion of artificial intelligence (AI) with branding and marketing is not just inevitable but essential for those looking to stay ahead.
In this revelatory episode of the BrandMaster Podcast, we delve deep into the transformative power of AI and its unprecedented impact on the marketing landscape, as shared by the legendary Seth Godin, a luminary in branding and marketing.
Discover how AI is reshaping the future of branding and marketing, as we engage in a thought-provoking conversation with Seth Godin.
Learn why integrating AI into your daily marketing practices is non-negotiable for future success.
For more insights on brand strategy and to connect with a community of dedicated brand strategists, visit BrandMasterAcademy.com.
Stay tuned for upcoming episodes packed with practical, actionable advice on branding.
Your reviews and thoughts are invaluable to us â they help us grow and continue providing greater value to our listeners.
For more brand strategy resources and downloads visit â â â â â â https://brandmasteracademy.com/
Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy
đ Learn more: â â â â â https://brandmasteracademy.com/brand-master-podcast/
The discussion starts by analyzing audience demographics and psychographics, creating a tailored brand persona. It then examines competitors to identify market gaps and opportunities.
The focus then shifts to crafting a unique differentiation strategy, rooted in audience insights and competitive analysis, to stand out in a crowded market.Stephen also highlights the role of creativity in brand positioning, urging a deep market understanding and leveraging insights for a unique brand narrative.In summary, this video is a valuable resource for brand builders at any level, offering insights and strategies to enhance brand positioning and achieve market resonance.
For more brand strategy resources and downloads visit â â â â â https://brandmasteracademy.com/
Discover how to harness the power of brand adjectives to refine your strategy.
đ Learn more: â â â â https://brandmasteracademy.com/brand-master-podcast/
Here's the deal: brand adjectives aren't just fancy words; they play a pivotal role in shaping how consumers perceive your brand. Dive into this video to uncover the depth of their influence.
In a nutshell, brand adjectives can make or break your brand's image. From understanding their historical significance to predicting future trends, this video covers it all.
Check this out: we'll delve into the nuances of brand positioning, personality, and how to effectively utilize these adjectives. No kidding, selecting the right adjectives for your brand can be a game-changer.
But, mistakes happen. That's why we've also included common pitfalls to avoid and tools to help you implement your strategy seamlessly.
Believe it or not, brand adjectives also play a significant role in SEO, social media, and content marketing.
So, what I'm getting at is, if you're keen on elevating your brand strategy, understanding brand adjectives is the way to go. Dive in and let's explore together!
For more brand strategy resources and downloads visit â â â â https://brandmasteracademy.com/
Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to miss.
đ Learn more: â â â https://brandmasteracademy.com/brand-master-podcast/
Look at it this way, you've got a product, and you want to sell it. Simple, right? But here's the deal, your target audience is a complex puzzle, and understanding the consumer mind is your first clue. We'll delve into the nitty-gritty of sales psychology and behavioral economics to shed light on what makes customers tick.
Seriously though, ever wondered why people make the choices they do? Our section on key psychological triggers will give you the 411 on stuff like reciprocity, scarcity, and authority. Think of these as your secret weapons in the battle of customer acquisition and customer retention.
Just imagine having a bunch of marketing strategies up your sleeve that influence buyers so smoothly, they won't even know what hit them. And speaking of strategies, persuasion techniques like consistency and liking could ramp up your conversion rate optimization like nothing else.
Honestly speaking, if you want to stand out in the digital marketing space, you gotta understand the power of emotional marketing and storytelling. And no kidding, we'll even tackle the phenomenon that's FOMO; you'll learn how to use it to your advantage in the buyer journey.
In a nutshell, you're going to get a ton of value from this video. From boosting customer engagement to building brand loyalty, we've got all the marketing tips you'll need to influence buyers and skyrocket those sales.
The bottom line is, if you're looking to amp up your marketing game and make your call to action simply irresistible, this video is for you. Long story short, these hacks are not just fluff; they're backed by neuromarketing and effective marketing principles that actually work.
So, what I'm getting at is, whether you're a seasoned pro or a newbie, these hacks can help your business in a big way. Don't just take my word for it, though; hit that play button and check it out for yourself.
Truth be told, there's a whole world of psychological marketing out there, and we're just scratching the surface. So why wait? Time to dive in!
Remember, we're here to make marketing easy, effective, and yes, a bit fun too. Alright, let's get to it!
For more brand strategy resources and downloads visit â â â https://brandmasteracademy.com/
You know what? Six Powerful Employer Branding Strategies that the top brand's use is what this video's all about! Let's face it, in today's competitive market, Employer Branding is crucial for Talent Attraction and Employee Retention. You'll learn all about it here!
đ Learn more: â â https://brandmasteracademy.com/brand-master-podcast/
Now, this is interesting! Are you curious about what makes a company's culture stand out? What leads to fantastic Employee Experience? Or how the big names manage Talent Acquisition and Employee Satisfaction? You'll get answers to all these right here in this video.
In the first part, we dive into understanding what Employer Branding is. Honestly speaking, it's not just a buzzword; it's the heart of Recruitment Marketing and affects everything from Workplace Environment to Diversity and Inclusion.
Check this out, the next section reveals the 6 top strategies to Improve Employer Branding. Believe it or not, these strategies connect with everything from Leadership Development to Work-Life Balance. They'll guide you through enhancing your Employer Reputation and will support your Corporate Social Responsibility (CSR) efforts as well.
Guess what? We'll also be talking about the 6 Traits of an Effective Employer Branding Strategy. Just imagine knowing the secrets behind Employee Benefits that really work, or the Onboarding Process that makes newcomers feel right at home. Well, actually, you don't have to imagine. This video lays it all out for you!
As a matter of fact, we'll be wrapping up with a straightforward conclusion that ties all these concepts together, from Talent Management to Career Development. So, what I'm getting at is, if you're keen on elevating your Employer Value Proposition (EVP), then this video is your go-to guide.
Look at it this way: these are the real strategies that the top brands use. The bottom line is, you'll get a complete understanding of the principles that define strong Employer Branding, ensuring Employee Engagement and much more.
In a nutshell, hit play, and let's dive into this incredible journey. No kidding, it's going to be worthwhile. Just saying, don't forget to like and subscribe! đ
For more brand strategy resources and downloads visit â â https://brandmasteracademy.com/
Hey, look at this! We're about to unravel the mystery of "11 Step Branding Deck Template To Nail Your Presentation". In my opinion, you're about to step into a goldmine of knowledge on Branding Decks and their importance.
đ Learn more: â https://brandmasteracademy.com/brand-master-podcast/
You know what? All these terms might seem similar but trust me, each has a unique role to play. Let's dissect them one by one.
Guess what? The 'Internal' and 'External' Brand Decks might sound tricky but they are just about who you are sharing your Branding Deck with.
Honestly speaking, the success of your Branding Deck lies in its elements. No kidding, they make or break your presentation.
Just imagine, you've got the key steps and resources to nail your Branding Deck right here, all in this video.
Believe it or not, a well-crafted Branding Deck can significantly shape your brand's perception and value. Long story short, youâre about to learn some top secrets in this video to perfect your Branding Deck game. So, what are you waiting for? Let's dive in and uncover the secrets of a winning Branding Deck. Get ready to soak up some amazing knowledge!
For more brand strategy resources and downloads visit â https://brandmasteracademy.com/
Well, actually, here's the deal: We're diving deep into a world where customer experience rules, and 'Brand Touchpoints' are the main game. Let's face it, aligning these touchpoints with the customer journey can give your brand a serious boost. Curious? Let's jump right into it.
đ Learn more: â https://brandmasteracademy.com/brand-master-podcast/
In a nutshell, this video will help you understand how each interaction that a customer has with your brand, whether it's online or offline, impacts their overall brand experience. If you ask me, it's an eye-opener. Just imagine using this knowledge to craft a brand touchpoint strategy that's aligned with your customer journey map. Seriously though, that's something.
Anyway, the bottom line is this: whether you're trying to engage customers better or improve your deliberate communications, knowing your brand touchpoints and integrating them effectively with your customer journey is key.
Now, this is interesting, isn't it? So, what I'm getting at is this - you'll learn a lot from this video about creating everyday interactions that leave a mark.
Just saying, whether you're a seasoned marketer or a newbie in the field, there's something for you here. So, why wait? Check this out!
Believe it or not, this video is packed with insights, tips, and practical advice that can help you to boost your customer's brand experience. As a matter of fact, you're just one click away from discovering how to take your brand to the next level. Truth be told, you don't want to miss this.
So, are you ready to align your brand touchpoints with the customer journey? Let's do it!
For more brand strategy resources and downloads visit â https://brandmasteracademy.com/
Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike.
đ Learn more: â https://brandmasteracademy.com/brand-master-podcast/
In my opinion, this branding guide is a must-watch for anyone looking to learn branding. We're covering everything from branding strategies and branding techniques to branding tips that will help you brand your business like a pro.
The funny thing is, branding can seem complicated, but it doesn't have to be. With our branding 101 tutorial, you'll be well on your way to mastering the branding principles that matter.
So, what I'm getting at is, whether you're looking for branding advice, branding best practices, or you're just starting out with branding for startups, small businesses, or as an entrepreneur, this video is for you.
Long story short, this is your one-stop-shop for all things branding. Now, this is interesting, right? If you ask me, there's no better time to dive into the world of branding. So, let's get started with our branding 101 course and take your branding skills to the next level.
Just saying, don't forget to like, share, and subscribe for more branding lessons. The bottom line is, we're here to help you succeed in your branding journey. So, let's do this together. Welcome to Branding 101!
For more brand strategy resources and downloads visit â https://brandmasteracademy.com/
Discover a gold mine of branding inspiration resources showcasing the best brands in the world to inspire your next brand design, strategy or marketing project.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
This resource list has it all from brand strategy inspiration to graphic design & web design inspiration to advertising and marketing inspiration and more.
These branding inspiration resources are jammed with tons of branding inspo and design inspo that will get your creative juices flowing.
Take this list into your branding workflow process for branding inspiration on demand to light the spark for your next successful branding project.
Whether your looking for brand strategy case studies, logo or packaging design examples, advertising or marketing campaign trends this branding, design and marketing inspiration resource has you covered.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what brand authenticity is and why itâs so important in modern branding and marketing communication.
Next, weâll explore some of the fundamental benefits of authentic branding, including emotional customer connections, increased sales and brand loyalty and advocacy.
Then, youâll learn 6 actionable ways to build brand authenticity so you can show up as the most real and genuine version of your brand.
From branding 101 concepts to build brand trust, to storytelling, empathy and consistency, youâll have actionable strategies to make genuine human connections with your target audience and the wider market.
Weâll then explore some of the best examples of brand authenticity with Dove and their self-esteem project to Patagonia and their sustainability mission.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
If you're looking to elevate your brand presence with AI SEO, then this video is just for you! We've got the inside scoop on everything you need to know, and we're sharing it all right here.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Let's face it, the world of SEO is ever-changing, and staying ahead of the curve is crucial for your brand presence. In this video, we're diving into the core principles behind a science-driven SEO approach. Believe it or not, there are "secrets" within Google's algorithm that can be leveraged to your advantage.
Just imagine what AI SEO will look like in the next 2-3 years. We'll explore that and share our opinions on AI-generated content, comparing tools like GPT and Surfer. Check this out: we'll also reveal some advanced on-page SEO techniques that many brands overlook.
Look at it this way, link building has evolved, and we're here to tell you what strategies are working well today. The bottom line is, whether it's keyword research, content creation, or a 12-month strategy for a brand new website, we've got you covered.
Honestly speaking, this video is packed with insights and tips to help you elevate your brand presence through AI SEO. So, what I'm getting at is, don't miss out on this opportunity to learn from the experts. Click play, and let's get started!
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what a brand portfolio is and how and how itâs often used interchangeably with terms such as umbrella branding and brand architecture.
Next, weâll discuss when to use a brand portfolio strategy and how smaller brands can use it too.
Then, weâll explore a case study including an example from Toyota before we explore the different brand roles and types within brand architecture including flanker brands, cash clow brands, entry level brands and prestige brands.
Next youâll discover the advantages of a brand portfolio strategy with references to Virgin, FedEx, P&G, Unilever, Nestle and Kelloggâs as well as brand architecture types such as a Branded House and a House Of Brands.
Finally, we dive into some of the best examples of brand portfolios and their brand architecture types with Unilever, Nestle, Pepsico, Apple, Johnson & Johnson and FedEx.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
If you've ever wondered about the connection between your favorite brands and the emotions they evoke, this video on "Brand Love" is just for you! Dive into the fascinating world of brand strategy and discover how it's all about more than just products.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Let's face it, brand love isn't just a buzzword. It's a real thing that affects how we feel about the products we use every day. In this video, we'll explore how brands can tap into our emotions and create lasting connections.
Just imagine understanding the science behind why you feel a certain way about your favorite brand. Believe it or not, it's not just about the logo or the catchy slogan. It's about how brands can create a sense of ownership even before you buy the product, and how they can keep that passion alive long after the purchase.
The funny thing is, it's not all positive. Brands can also foster negative emotions, and we'll delve into how they can avoid that pitfall. Honestly speaking, this video will give you a whole new perspective on the products you use and love.
So, what I'm getting at is, if you're curious about how brands can leverage emotions, cultural influences, and even biological factors to create a loyal customer base, this video is a must-watch. From understanding object-emotion to boosting customer loyalty, we've got it all covered.
In a nutshell, "Brand Love" is more than just a feeling; it's a strategy that can shape long-term experiences and loyalty. Now, this is interesting, isn't it? Click play, and let's dive into the world of brand love together!
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 7 effective ways to build brand trust, loyalty and advocacy to keep your customers coming back for more.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover why brand trust is so important to building long lasting relationships with your customers.
Next, weâll dive into specific strategies and tactics you can use to build brand trust, brand loyalty and brand advocacy all at once.
Youâll learn about benchmarking and monitoring trust, the value of consistency in becoming a trustworthy brand, how brand authenticity makes emotional connections with your customers and how transparency, valuable content and social proof builds consumer trust in your brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover what brand trust is and how it build consumer confidence, consumer trust and brand equity,
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First we explore exactly what brand trust is, how it aligns with the human brand philosophy and the elements that affect consumer confidence.
Next, youâll discover what brand trust is so important in building brand awareness, adoption and advocacy.
Finally, weâll explore the list of benefits of growing brand trust and how it leads to brand equity and loyal customers.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover what a brand community is and how it can help growing brands to attract passionate groups of followers, fans and customers.
Next, youâll discover the step by step process you can use to build and grow your own brand community including:
Getting clear on your audience and their passions with audience research.
Developing your brand strategy and differentiation to attract the right people.
Defining the goals for your community so your followers and contributors get value from returning to your group.
Choosing a community platform like slack or circle.so to bring your people together and planning the engagement of your group.
Finally weâll explore some of the best examples of brand communities including the Harley Davidson H.O.G brand community as well as Applesâ and Starbucksâ brand communities.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 5 effective ways to build and grow brand salience so customers choose you over your competitors
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what brand salience is and why salient brands are so effective.
Then, you discover why brand salience is so important in the buying decision and how to measure how salient your brand is in the market.
Next, youâll discover what drives brand salience including how the quality and quality of memory structures along with physical and mental availability shape consumersâ decisions.
Then youâll discover 5 plucky ways to build brand salience from emotional storytelling to increasing availability.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn the power of brand communities, why theyâre such valuable branding assets to brands with 10 reasons to build one.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll understand the power of a brand community in nurturing clients relationships and building an army of passionate fans.
First, youâll discover what a brand community is and why well managed and nurtured brand communities become powerful client generation and brand awareness tools.
Next, youâll learn about all of the benefits of building brand communities for both the brand and the engaged target audiences that populate them, including how theyâre a platform for market research and customer connections.
Then weâll look at an excellent example of brand communities with Lego and how they use theirs to make connections and spread the word.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this video I break down 25 of my favourite marketing books that influenced my philosophy and gave me the strategies I needed to grow my business and brand.
They include the most fundamental and influential categories of marketing and branding including email marketing, funnel marketing, marketing psychology, content marketing, influence marketing, social media marketing, copywriting, advertising, website design, marketing strategy, brand storytelling, growth hacking and more.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover The Simplification Strategy And The Worldâs Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Explore the "Simplicity" philosophy, understand how digital technology demands simplicity, and check out brands that nailed simplicity. You'll learn to avoid common mistakes in simplification, measure your success using the right metrics, and get a taste of the psychology behind simplicity in decision-making.
Entrepreneurs, pay attention! David's got some solid advice on embracing simplicity in a competitive market. Plus, you'll learn how to kickstart your simplicity-focused brand strategy.
Expect a rich blend of insights on approvals, partnerships, interfaces, and the use of new tech. Learn about complex structures and the global branding scene influenced by regions like New Zealand and the UK.
Long story short, this is more than a chat, it's a roadmap to branding success through simplicity. So let's get started and unlock the power of Simplicity!
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to manage your brand reputation and brand equity with public relations, crisis management and other top branding strategies.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what brand reputation management is and why itâs so important to brand management.
Next weâll explore brand reputation management steps and principals including customer experience and negative feedback techniques.
Then youâll learn how to define and implement a brand reputation management strategy and tools to use to boost brand reputation ranking.
Finally weâll explore a brand reputation management example with a legendary crisis management response.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover what experience disruption is and how you can reimagine everyday routines to disrupt your industry with Allen Adamson, Author of Seeing The How.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode of the Brand Master Podcast, we will take you on a journey to understand what this concept truly means and how it's transforming the way we interact with the world around us.
You might be asking, "What is Experience Disruption?" Don't worry, we've got your back! Stick with us, and you'll leave with a clear understanding of what's disrupting your everyday experiences.
Next up, we untangle another compelling topic, "What is Experience Differentiation?" This conversation illuminates how businesses are reinventing the wheel to stand out from the crowd. You won't want to miss this part!
Want to learn how to identify opportunities in your everyday routines? Who wouldn't! we'll be exploring this avenue, helping you recognize those hidden gems that could disrupt your daily life in the most intriguing ways.
Wondering about the role of technology in all of this? Of course, you are! we explore "The Role of Technology in Shaping Consumer Experiences." Here, we discuss how tech is not just shaping but disrupting the consumer experience landscape. This part is an eye-opener!
Finally, we dig deep into "Strategies for Focusing on Consumer Experience." Find out how businesses are placing consumer experience at the heart of their strategies and what this means for you!
This is more than just a walkthrough of Experience Disruption; it's your ticket to understanding the dynamics of today's fast-paced, tech-driven world. So, are you ready to disrupt your experience? Hit that play button, and let's dive in!
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 9 logo types and logo design styles you can use for branding your business and building your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/Â
First, youâll learn about the importance of logo design and choosing the right kind of logo design style for your brand.
Next, weâll explore each of the different types of logo design styles available for brand strategy and brand strategists including brand marks, pictoral, abstract, wordmarks, mascots, combinations, emblems, dynamic marks, lettermarks and monograms.
Then, youâll learn about 8 principals of effective logo design to incorporate into your brand designs.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create distinctive brand assets to make your brand more memorable and easier to recall.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/Â
First, youâll discover what brand assets are and the role they play in brand awareness, recognition, recall and salience.
Then youâll learn about the different types of brand assets including logos, tagline, jingles, slogans and packaging.
Next youâll discover the different types of brand assets and how to use them to increase memorability.
Finally, weâll expolore some of the bet brand asset examples including the Netflix jingle, the Coke Contour Bottle, The Lush typography and the Nike Swoosh.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to increase brand recall and recognition to stay top of mind in the buying decision.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/Â
First, youâll learn what brand recall is and how it plays a role in brand memorability.Next youâll discover the advantages of increasing brand recall along with brand awareness and recognition.Then weâll explore how to measure brand recall and discuss the difference between aided brand recall vs unaided brand recall.Next, youâll learn 8 strategies to enhance brand memorability including brand awareness, brand recognition, brand recall and brand salience.Finally weâll life the lid on some to brand recall examples.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create value and enhance value perception for your customers with six unique strategies.đ Learn more: https://brandmasteracademy.com/brand-master-podcast/Â
First youâll discover what value creation is and how it increases both actual and perceived value for the client.Next, weâll dive into the six applicable technique you can leverage to boost your value in your customersâ eyes.Next youâll learn about the value creation model and how adding value as a strategy can help you to influence the buyers decision, enhance your brand perception and increase your rates to align with your higher value.For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Ready to dive into the world of Transitioning Brands for Web3 with Ariadna Navaro? Get set to learn all about Web3 and its impact on brand strategy! đ
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, you'll gain valuable insights into the evolving landscape of Web3 and how it's transforming the way brands operate. We'll kick off the discussion with an introduction to Ariadna Navaro, a visionary thinker who'll walk us through the exciting world of Web3.
We'll explore why brands need to adapt to the Web3 environment, discussing the importance of staying ahead of the curve and embracing emerging technologies. Ariadna will share her thoughts on how brands can effectively make the transition and what it means for the future of marketing.
We'll delve into the role of creativity in a Web3 world. Can AI ever truly replicate human creativity? We'll talk about the unique capabilities of the human mind and how creativity can continue to thrive in a world dominated by AI.
We'll tackle the topic of human interaction vs AI in the Web3 era. How important is authentic human connection in a world where AI is becoming increasingly advanced? We'll discuss the growing desire for genuine human engagement and what it means for brand strategies moving forward.
Finally, we'll wrap up our conversation by embracing change and looking to the future of branding. As technology evolves at a breakneck pace, it's crucial for brands to stay informed and adapt their strategies accordingly. Ariadna will share her thoughts on the potential impact of Web3 on brands and how they can navigate these uncharted waters.
Don't miss this engaging and informative discussion on transitioning brands for Web3 with Ariadna Navaro! Hit that play button and prepare to expand your knowledge on the fascinating world of Web3. đ
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what brand philosophy is and how to write a brand philosophy to distill your ideology.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/Â Weâll begin by answering the question âWhat is brand philosophy?â including the definition for clarity.Next, youâll discover why brand philosophy and your brand ideology is so important and how brand thinking aims to define the brands way of being.Then, weâll explore the difference between brand philosophy and brand purpose and how the philosophy is extracted from the brands essence including purpose, vision, mission, values, differentiators, market position, personality and tone of voice.Next youâll discover how to create your brand philosophy and an ideological mantra your brand can live by.For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from Supertonic agency in Scotland.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Have you ever wondered how top-tier brands like Pernod Ricard, Bombay Sapphire, and Martini create such memorable experiences for their audience?
Well, it's all about blending strategic thinking with the art of experiential design. Trust me, it's not rocket science, but it's close! đ
In this conversation with Paula, a Brand Master Academy Graduate, we unravel the secrets behind her agency's success in transforming mundane spaces into awe-inspiring brand experiences.
Supertonic, a multi-award-winning design agency, is a powerhouse of experience creators, brand builders, and community makers who take the concept of experiential design to a whole new level.
We also discuss how Paula stumbled upon Brand Master Academy in her quest to expand her agency's services and shift the focus towards strategy and brand thinking. And guess what?
It doesn't matter if you're a copywriter, marketer, identity designer, or experiential designer, all roads lead back to brand strategy. It's all about asking the deep, probing questions that shape the right brand perceptions.
You might be thinking, "But how does this all come together?" Well, my friend, that's what this episode is all about!
This enlightening episode with Paula Murray provides valuable insights into strategic experiential design and its role in shaping unforgettable brand experiences.
Remember, whether you're a copywriter, marketer, identity designer, or experiential designer, it all comes back to brand strategy. So, tune in and learn from the expert herself, and who knows, you might just be the next big thing in experiential design!
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what brand perception is, how to measure it through analysis and how to influence through communication.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/First, weâll answer the question âwhat is brand perception?â describing why itâs so important in building successful brands.Then weâll explore how brand perception is shaped at every touchpoint using tools of brand expression including brand positioning, differentiation, personality, voice and tone, messaging stories and much more. Next weâll explore how to influence perceptions with branding elements developed through a comprehensive brand strategy.Then youâll discover how to measure brand perception using audience outreach, social monitoring, review sites and more.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn the art and science of brand transformation from professor, author and brand strategist Emmanuel Probst.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, Iâm joined by Emmanuel Probst author, marketer and brand strategist with over 17 years of experience.
Now for those who donât know him, Emmanuel is a strategist whoâs passionate about building brands that donât just sell, but transform people and the world they live in.
He teaches students the tools they need to become successful brand strategists at UCLAâŚ
He hones his craft at Ipsos, helping clients to measure and amplify how brands and consumers connect
And he shares the fruits of all his knowhow and experience in his books BRAND HACKS and his latest ASSEMBLAGE â THE ART AND SCIENCE OF BRAND TRANSFORMATIONâŚ
Earning accolades from the likes of David Aaker, Jonah Berger and Rory Sutherland to name a few.
And in this episode we explore
How brand perception is the truth
How to use brand to shape consumers perceptions and
How data and insights can be used to deliver a personalised consumer experience
So, if you want to learn about brand strategy from a well-respected brand strategy professor, author and executor⌠then donât miss this episode
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll know how to create an effective branding and marketing communication strategy for you brand and how to select the best marketing channels to make the most of your budget.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/First, youâll discover the critical role of brand communication and brand messaging and how effective communication shapes your brand image.Next, youâll learn how neuroscience is evolving communication and why this is important for your marketing communication plan.then weâll dive into the steps you need to take to develop a brand communication strategy and an integrated marketing communication plan.Finally, weâll explore the marketing channels available and how to choose the right brand communication channels for your messaging.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll break down what color psychology is with an overview and how it applies to marketing, branding and consumer behaviour.
Next, weâll break down each color, their psychological meanings, the attributes and personality they communicate and how theyâre used in the world of branding and marketing.Â
For each color youâll discover color psychology examples in branding and how the worldâs biggest brands communicate through color
Then, youâll learn how to use color psychology to pick the best color for your brand personality and strategy with step-by-step processes.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 6 ways to sticky branding, marketing and sales validation with brand strategist and author Jeremy Miller.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
On this episode Iâm joined by Jeremy Miller, marketing strategist, branding expert, speaker and best selling author of two great book Sticky branding and Brand New Name.
Jeremy isnât a typical strategist and fell into branding as a necessity after watching his family business nearly hit rock bottom. He realised that they werenât failing because of their sales people or marketing processes but because of their brand.
He embarked on a decade long study of how companies grow recognizable and memorable brands profiling and interviewing hundreds of companies across dozens of industries.
Jeremy only speaks about branding and marketing ideas that have been tested and applied in the real world, throwing out any ideas that failed to move the needle.
I really enjoyed my chat with JeremyâŚ
Apart from the fact that heâs an authoritative speaker who knows his sh*t..
We dug into his unique perspective and processes including
His brand strategy client coaching philosophy
The 3Mâs messaging strategy
And his reverse, sales, marketing, brand approach
So if you want to learn from a top strategist and author, who made his way by following what worked and throwing out the restâŚ
Then stick around for this episode
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what brand recognition is and 14 strategies to boost brand awareness for your business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Youâll know what brand recognition is and how to grow it with brand awareness techniques.Â
First, youâll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience.Â
Then weâll dive into 14 effective strategi3es you can use to grow your brand awareness and ultimately make your brand more visible.Â
You also understand the difference between brand recognition vs brand recall, and brand awareness vs brand salience.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz,
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode of the Brand Master Podcast we dive into direct response marketing master and author over Overdeliver, Brian Kurtz.
First, we tackle the difference of branding vs marketing and how their symbiotic nature causes conflict amongst branding and marketing professionals.Â
Next we explore the difference between direct response copywriting and brand messaging and how brands can write copy thatâs both persuasive and relationship building.Â
Then we explore the influence of personality on marketing and copywriting as a means to influence people to buy before discussing the importance of understanding the audience to gauge the balance of your brand communication.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover the best and worst brand extension and line extension examples to guide your strategy.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what a brand extension strategy is (often referred to as a line extension strategy).
Then, weâll explore the advantages and disadvantages of using this brand strategy approach.
Next weâll dive into the best and worst examples of brand extension including Samsung, Nike, Colgate and Microsoft do you can understand how to extend your product lines successfully (and how to avoid the fails)
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to find a sustainable competitive advantage for your brand in five simple steps.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll answer the question âWhat is a sustainable competitive advantage?â and address the different types of competitive advantages while weâre at it.Â
Once competitive advantage is explained weâll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand.
These steps include segmenting your audience, establishing buyer personas, evaluating the competition, turning gaps into ideas and ultimately creating a differentiation strategy with a competitive edge over the competitions.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to find a sustainable competitive advantage for your brand in five simple steps.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll answer the question âWhat is a sustainable competitive advantage?â and address the different types of competitive advantages while weâre at it.Â
Once competitive advantage is explained weâll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand.
These steps include segmenting your audience, establishing buyer personas, evaluating the competition, turning gaps into ideas and ultimately creating a differentiation strategy with a competitive edge over the competition.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to find your key differentiator with 26 differentiation strategy examples to inspire your positioning strategy. Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First youâll learn what a key differentiator is with a definition and why itâs so important in positioning your brand.Â
Next, youâll learn how differentiation applies to different business levels and discover the difference between product differentiations vs brand differentiation. Â
Then, youâll learn the key characteristics to an effective differentiation strategy before discovery Marty Neumeierâs differentiation strategy template, the onliness statement. Â
Then weâll dive into 26 key differentiator examples to inspire the development of your brands positioning strategy. Â
Youâll also discover key differentiators examples for brands such as Tesla, Dollar Shave Club, Birchbox, Amazon, Apple, H&M, Zara, Chipotle and Chubbies ShortsÂ
Finally, youâll learn how to combine differentiation strategy ideas for the best results before learning to evaluate your key differentiator concept.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to position brands effectively with this 8-Step Competitive Positioning Process.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First youâll learn how to analyse your target market and segment your audience.
Next youâll discover the importance of defining your buyer persona or customer avatar.
Then weâll dive into the picture painted by demographics and psychographics before we look at how to evaluate the competitive with competitive research.
Later weâll get to the nuts and bolds of brand positioning by learning how to discover gaps and opportunities before developing them into a unique competitive advantage and ultimate an effective brand positioning strategy
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover how to find a competitive position using market mapping and a positioning matrix.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy and key differentiator to name a few.
Then, weâll lift the lid on where competitive positioning began with an iconic book called âPositioning: A Battle For The Mindâ by Al Reis and Jack Trout.
Next, youâll discover what a positioning map is and lift the fog on the multitude of terms to describe it including perceptual maps, market mapping, positioning matrix, and perceptual matrix to name a few.Â
Finally weâll break down why you should use a perceptual map and how to do it effectively.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what a go to market strategy is, and use this GTM process template to nail your product or brand launch.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what a go to market strategy is and how the go to market process affects the success of your product or brand.Â
Next youâll discover when you need a go to market plan before we provide you with this easy to follow go to market strategy template.Â
Then weâll dive into the different methods you can use in your go to market plan before we dive into the steps to create a go to market strategy.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover what a sustainable branding strategy is, the principles and processes to build it and 7 sustainable brand strategy examples.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First youâll discover what sustainability branding is and why its so important.Â
Next youâll learn the principles of building sustainable brands starting with the sustainability roadmap and the mistakes to avoid including greenwashing.
Then, weâll dive into the processes and steps you need to take to develop a sustainable brand before you discover 7 of the best sustainable branding examples.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn How To Identify Your Target Market with this detailed Audience Research Process.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll know how to identify your target audience and target market segmentation with this detailed target market research process.
First, youâll learn how to uncover your target market demographics and how this audience analysis process paints the foundational picture.
Next youâll discover how to uncover your market psychographics to understand their personality.
Then youâll learn how to create and audience persona (or buyer persona) to bring your audience to life before mapping the customers journey and defining their challenges and pain points.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover your freelance branding career path options with a deep dive look at the brand designer vs brand strategist.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll explore how brand designers and brand strategists work together to build strategic brands before dissecting the difference between the graphic designer vs brands designer vs logo designer.
Next, youâll discover the core brand designer responsibilities and tasks followed by the brand strategist responsibilities.
Then we take a deep dive into the brand strategist skills and compare them to the required brand strategist skills.
Next, weâll uncover education requirements starting with brand designer qualifications followed by the brand strategist qualifications.
Finally, we get down to brass tax and salaries with an inspection on the brand designer salary vs the brand strategist salary.
By the end of this video, youâll have a clear picture on two core freelance branding career path options to make a more informed decision for your branding career.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this brand strategy crash course, youâll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll jump into branding fundamentals by answering the questions âWhat is a brand?â and âWhat is brand-building?â.Â
Then, youâll discover the 3 pillars of branding; brand strategy, brand identity, brand marketing.Â
Then weâll jump into the brand building process from branding to marketing one step at a time.Â
By the end of this brand strategy course, youâll have the branding and marketing steps you need to build a brand for your business using proves brand strategy process steps.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisions to make.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Michael takes us on his journey from a pure breed graphic designer to creative director and brand strategist at Zapier.
Youâll learn about the infamous Dropbox rebrand which Michael was part of and the lessons he learned from working with some big name brand strategists.
Next, Michael breaks down the series of events throughout the Zapier rebrand and how the Russian invasion of Ukraine and the subsequent associated symbol of the war, brought the Zapier brand strategists back to the table to discuss brand associations and symbolism.
Youâll learn about the brand strategy questions that were asked to come to their decisions and how the solid strategic work previously produced, provided them with a working compass to make decisions with conviction.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this brand strategy 101 course, youâll learn brand strategy fundamentals, process, framework, elements and deliverables.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
This 2022 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy.
Specifically, we'll cover:
đ Â brand strategy fundamentals
đ Â brand strategy framework
đ Â brand strategy process
đ Â brand strategy deliverables
Youâll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience personaâs, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more.
Finally, youâll discover the 3Aâs of brand growth and learn a robust 12-step brand strategy framework.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what the STP marketing model is with segmentation, targeting & positioning examples and as brand case study.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video you'll understand the STP marketing model and how it attracts new customers through segmentation, targeting and positioning,Â
First we'll answer the question "What Is STP Marketing" with the three step model of segmentation, targeting & positioning.Â
Next you'll learn the benefits of the STP Marketing Model as well as the STP marketing steps framework to execute the process.Â
Finally, we'll look at an STP marketing case study with an example from the Tesla brand.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to reposition a brand with the 6-step brand strategy process.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll have a 6-step repositioning strategy process you can use to reposition your brand or your clientâs brand.
First, weâll answer the question âwhy reposition a brand?â and explore the fundamental strategic reasoning, includingÂ
Evolving markets,
Change in target audience, Â
Change or growth in product portfolio,
Signal a new approach & era,
Next weâll dive into the 6-step repositioning strategy processÂ
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to reposition a brand with the 6-step brand strategy process.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll have a 6-step repositioning strategy process you can use to reposition your brand or your clientâs brand.
First, weâll answer the question âwhy reposition a brand?â and explore the fundamental strategic reasoning, includingÂ
Evolving markets,
Change in target audience, Â
Change or growth in product portfolio,
Signal a new approach & era,
Next weâll dive into the 6-step repositioning strategy processÂ
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what brand repositioning is in marketing with top brand strategy examples.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll understand what a brand repositioning strategy is and why it;âs so important.
First weâll answer the question âWhat is brand repositioningâ with a definition and explanation.
Next, weâll discuss why brand repositioning is so important as well as the advantages and disadvantages to this strategy.
Next weâll look at some of the most successful brand repositioning strategies including taco bell, old spice and mailchimp.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what brand repositioning is in marketing with top brand strategy examples.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll understand what a brand repositioning strategy is and why it;âs so important.
First weâll answer the question âWhat is brand repositioningâ with a definition and explanation.
Next, weâll discuss why brand repositioning is so important as well as the advantages and disadvantages to this strategy.
Next weâll look at some of the most successful brand repositioning strategies including taco bell, old spice and mailchimp.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 7 Best Brand Voice Examples and Tones from some of the most memorable and unique brands in the world.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll discover 7 brand tone of voice examples from some of the most memorable brands in the worldâŚÂ
First, youâll discover what a brandâs tone of voice is and how itâs used to make brands feel familiar.Â
Next, youâll learn the difference between brand voice vs brand personality and how theyâre used together to make a brand feel human.Â
then weâll dive into the 7 best brand voice examples you can learn from.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 7 Best Brand Voice Examples and Tones from some of the most memorable and unique brands in the world.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll discover 7 brand tone of voice examples from some of the most memorable brands in the worldâŚÂ
First, youâll discover what a brandâs tone of voice is and how itâs used to make brands feel familiar.Â
Next, youâll learn the difference between brand voice vs brand personality and how theyâre used together to make a brand feel human.Â
then weâll dive into the 7 best brand voice examples you can learn from.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to define your brand dna with strategy tools from award winning brand strategist Peter Wilken, author of Dim Sum Strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett and Ogilvy.
Then, we dive straight into what brand strategy is and how important it is to building strong brands.
Next, we explore what brand dna is, how it provides clarity and meaning and how it aligns all brand stakholders.
Then Peter reveals his brand dna process for working with clients along with his favourite brand strategy tools which he covers in his book âDim Sum Strategy: Bite-Sized Tools to Build Stronger Brandsâ
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to define your brand dna with strategy tools from award winning brand strategist Peter Wilken, author of Dim Sum Strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett and Ogilvy.
Then, we dive straight into what brand strategy is and how important it is to building strong brands.
Next, we explore what brand dna is, how it provides clarity and meaning and how it aligns all brand stakholders.
Then Peter reveals his brand dna process for working with clients along with his favourite brand strategy tools which he covers in his book âDim Sum Strategy: Bite-Sized Tools to Build Stronger Brandsâ
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, youâll have the processes to research your target audience, understand your market and create more effective buyer personas.
First, youâll hear how Rand Fishkin built and SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals.
Then, Rand shares his perspective on the importance of customer research and audience intelligence.
Next, weâll explore the strengths and weaknesses of traditional vs modern market research.
Then youâll learn how to analyse the market beyond demographics and psychographics to find unique insights you can actually use for your marketing.
Youâll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research.
Finally Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, youâll have the processes to research your target audience, understand your market and create more effective buyer personas.
First, youâll hear how Rand Fishkin built and SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals.
Then, Rand shares his perspective on the importance of customer research and audience intelligence.
Next, weâll explore the strengths and weaknesses of traditional vs modern market research.
Then youâll learn how to analyse the market beyond demographics and psychographics to find unique insights you can actually use for your marketing.
Youâll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research.
Finally Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what a brand voice is and how to create a unique tone of voice for your brand message and personality.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, youâll know what a brand voice is and how to create a unique brand tone of voice for your business or your client's.
First, youâll learn what a tone of voice is and why itâs so important in delivering your brand message and connecting your brand with your target market.
Then, youâll learn the role of familiarity in branding before you discover the brand tone of voice framework you can use for your agency processes and brand guide.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 7 product branding examples from global brands including Leviâs, Apple, Nike, Coke, Ford and more  Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, youâll have discovered 7 of the best product branding examples from some of the worldâs most loved brands. Â Â Â Â Â
Youâll learn what product branding is and why this is used as an effective brand strategy before we look at these product brand types and examples.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what product branding is, the different between design and strategy and the pros & cons of this approach. .
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll know what product branding is, how product brand strategy and product branding design differs, and the pros and cons of this approach.Â
First, youâll learn what product brandin is and the difference between product branding vs corporate branding. Â
Next youâll discover the difference between product branding design vs product branding strategy and why product branding is important with examples from Nike, Apple, McDonalds, Ford and more.Â
Then, weâll dive into the product branding advantages and disadvantages to better understand when to use this effective strategyÂ
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn about brand positioning strategies, workshops and exercises from The Brand Positioning Workbook author Ulli Appelbaum.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build.
First, youâll learn about Ulli Appelbaums extensive experience working with top branding agencies such as BBDO and Leo Burnett as well as his award winning work with brands including Harley Davidson, Nestle & P&G.
Then, Ulli shares his vast experience on brand positioning including
The creative brand positioning process, the 26 sources of brand associations and how to alter your thinking to find unique opportunities, brand positions and differentiation strategies.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create a brand funnel model and template to raise brand awareness, increase brand funnel conversion and create brand advocacy.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll know how to create a brand funnel that works with this brand funnel model template and conversion strategy.Â
First youâll discover what a brand funnel is and the stags of the brand funnel that make up the customer journey. Then weâll dive into the brand funnel conversion strategy to help you raise brand awareness, convert awareness into customers and customers into loyal brand advicates with this 6-Phase brand funnel strategy.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what a brand funnel is, how it differs to a marketing funnel and how this 6 stage conversion model creates brand advocates.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll know what a brand funnel is, how the brand funnel model works and how to use it to grow brand awareness, convert customers and drive loyalty and advocacy.Â
The brand funnel is a customer journey model which differs from both a sales funnel and marketing funnel. With the right brand awareness strategy and brand funnel analysis, it can help brand leaders to measure their brands health and reputation and convert buyers into advocates.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create a premium pricing strategy, establish your price point and build a prestige or luxury brand.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll understand the factors to consider when creating a premium or prestige pricing strategy, and how to establish your premium price point in the market.Â
First, youâll discover what a premium pricing strategy is with a quick explanation and definition which I break down in detail with examples in my liked video below.Â
Then youâll discover the situations favourable to a premium pricing strategy and when to use it.Â
Next youâll learn how to establish premium or prestige pricing and the tools you can use to achieve it. Â
Finally, youâll discover the factors to consider when it comes to your pricing strategy and whether or not a premium price point is right for your brand.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what premium pricing strategy (or prestige pricing) is with brand examples and strategy pros and cons.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll know what a premium pricing strategy is, why to use it, the advantages and disadvantages as well as prestige pricing examples from Apple and Nespresso.Â
First, weâll answer the question âWhat is promotional pricing strategy?â with an explanation and definition before we explore the different reasons you might want to use this pricing technique.Â
Next, youâll discover the psychological impact of pricing and how it effects a brandâs perception in the market.Â
Then weâll dive into the premium pricing strategy pros and cons looking in detail at the advantages and disadvantages of each. Â
Youâll then learn how both Apple and Nespresso have used this strategy to perfection before we look at the final considerations for using this pricing strategy.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how promotional pricing works with examples and types of strategies for discounts and sales.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll understand what promotional pricing strategy is and how to use with examples and types for explanation.Â
First, weâll answer the question âWhat is promotional pricing?â with a concise definition before we dive into the psychology of price promotions and how it effectsÂ
Value Perception
Price Perception
Brand Perception
Brand Loyalty
The Fear Of Missing Out
The Gratification Of Purchase Success
Promotion Expectation
Promotion AddictionÂ
Then, weâll dissect the different types of promotional pricing using examples to illustrate the methods of discounting used by brands.Â
Finally youâll learn the questions you need to ask when considering whether or not a promotional pricing strategy will work for your brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll know what a promotional pricing strategy is and the advantages and disadvantages to using itÂ
First, weâll answer the question âWhat is promotional pricing?â with a promotional pricing definition and the types of promotional pricing used by different industries.Â
Next, youâll discover the goal of promotional pricing and how itâs designed to boost sales, cash-flow and revenue.Â
Then, weâll look at the advantages of this discount pricing and then the disadvantages of using it.Â
Finally, youâll learn why you would want to use promotional pricing and the strategic factors that should be considered.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what consumer behavior is and how to influence it to increase sales and brand growth.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
When is comes to making buying decisions, itâs logical to think we all weigh up the pros and cons to come to a logical reason to buy.Â
But it doesnât happen that way. Which is why your brand of car is different your friendâs and your brand of TV is different to your neighbourâs. Â
Our primitive brains are constantly processing information at lightning speed and each person processes information differently.Â
Most buying decisions are made in the sub-conscious mind and there are 5 Powerful Factors Influencing Consumer Behavior.Â
In this article, youâll learn what they are and how to use them to influence your audience and grow your sales.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create a world class design agency using brand strategy with the SNASK creative directors.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, SNASK Creative Directors Freddy & Erik take us back to how they started their design agency and how to get your first branding and design clients.
Next, youâll learn how you can find your market position organically and how to overcome imposter syndrome as a brand strategist.
Then, youâll learn how world class agencies market their business as well as techniques for filtering out the wrong clients.
Next, youâll learn about the SNASK brand strategy process and why brand strategy has become so important.
Finally, Freddy and Erik discuss why brand strategy workshops are so important and what they would do now to start a branding agency from scratch
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what verbal identity is and how to create a compelling voice for your brand with bestselling author of Strong Language Chris West.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what verbal identity is and how it relates to branding, brand strategy and marketing.
Next, youâll learn why verbal identity is becoming so important and the components or elements that make up a brands verbal identity.
Then weâll discuss the role of copywriting in verbal identity and brand communication and how a verbal identity guide can keep the brand experience consistant.
Finally youâll learn about the levels of verbal identity, the role of personality in the brand voice and a professional verbal identity process for your agency.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.
First, weâll answer the question âWhat is consumer behavior?â, before we look at a quick overview of the 5 most influential buying decision factors which include:
Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors
Then, one by one, weâll go through each of these core decision-making factors and the sub-factors of each.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover the best market mapping template to map a powerful brand position for your business or your clientâs.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll have the best positioning map template to help you to uncover a solid brand positioning strategy for your own brand or your clientâs
First, youâll learn what market mapping is with a simple definition and breakdown of this effective brand positioning tool.
Next, youâll learn how brand strategy processes and systems produce the best results before we dive into a step-by-step market mapping process that you can use as an agency, brand strategist or brand leader.
Follow these steps to map your competitive landscape and uncover gaps and opportunities for your differentiation strategy and brand position.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
What market mapping is in marketing and how to use this positioning map to position your brand effectively.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll answer the question âWhat is market mapping?â so you can understand this tool to map the competitive landscape for effective competitive analysis.Â
Next, youâll learn why market mapping is important and why not doing it effectively can lead to missed opportunities.Â
Then, weâll look at the pros and cons of market mapping with the advantages and disadvantages of using this brand positioning tool. Â
Then, youâll discover examples of market mapping variables and how the right combination can uncover gold.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn effective business strategies for agencies, creatives and freelancers with âBrutally Honestâ author, Emily Cohen.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In our chat on the Brand Master Podcast, Emily Cohen, author of âBrutally Honest: No Bullshit Strategies To Evolve Your Creative Businessâ, shares business strategies for creatives.
First, youâll learn how clients are like children and how to set boundaries for the relationship.
Next, youâll discover agency strategies to show your value with key principles before learning the nest questions to ask prospects and clients to grow your agency.
Then, Emily Shares her thoughts on how to transition from execution only to strategy, how to position yourself and how to charge more in modern markets
If you want to learn business strategies to grow your creative, freelance or agency business, then donât miss my chat with Emily Cohen on the Brand Master Podcast.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to become a branding coach with this step-by-step guide and train your clients to be effective brand leaders.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll have a step-by-step guide to become a branding coach so you can better help your clients to not just build a brand to come effective brand managers.
First, weâll answer the question âWhat is a branding coach?â and clear up exactly what they do and how they help to build brands.
Next, weâll look at the evolution of this role and how important influencers such as Gary Vaynerchuck and Tony Robins have had on highlighting the importance of brands.
Then, youâll learn how educated branding clients are more aware about what they need and are much easier to work with.
Then, youâll discover how to become a branding coach as we dive into the step-by-step process you can follow.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what a personal branding coach and business branding coach is and how they develop effective brand leaders.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll know what a branding coach is, what they do and why theyâre growing in demand.Â
First, weâll answer the question âWhat is a branding coachâ before we explore how and why they have emerged through a growing demand from savvy entrepreneurs and brand leaders.Â
Next, youâll discover why this new wave of entrepreneurs and solopreneurs want more control over the brands theyâre building and exactly what theyâre looking for.Â
Next, youâll learn what a branding coach does and how they train and prepare brand leaders to achieve competitive results with their brands.Â
Then, weâll looks at the difference between a brand strategist vs branding coach, and the significant nature of this difference before looking at the future of this evolving branding coach role.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to position your creative agency to attract better leads and clients with 7-figure agency owner Mark Drager.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll have top agency techniques to attract hiugh quality leads and clients for your branding or creative business.Â
First youâll discover the power of positioning in attracting the right leads and then, how to convert those leads so you can get more agency clients.
Next weâll dive into modern agency strategies to and brand strategy processes used by Markâs 7-Figure agency.Â
If you want to learn how to raise your rates and get more quality clients, donât miss this episode of the brand master podcast.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create the perfect tagline or slogan for your brand with this step-by-step brand agency process.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll know how to create the perfect slogan or tagline for your own brand or your clients with this brand agency process.Â
First youâll discover the difference between brand slogans and brand taglines so you can strategically decide which one you need for your brand strategy.Â
Next, weâll uncover the step-by-step brand agency repeatable process for designing the perfect slogan or tagline for the brand youâre building.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover 28 of the best brand slogan and tagline examples to find inspiration and ideas for your brand and business.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll have an inspirational collection of examples and ideas for a brand slogan or tagline from some of the most successful brands in the world.Â
First, weâll answer the question âWhat is a slogan?â and how theyâre used to make a marketing campaign more memorable.Â
Next, weâll split the difference between slogans vs taglines and uncover the strategic difference between the two.Â
Then weâll look at the common traits of successful slogans and the characteristics you need to include in yours before we dive into a collection of some of the best slogan examples in the world.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn the power of questions in business, coaching & consulting with âThe Coaching Habitâ author, Michael Bungay Stanier
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll understand the power of questions and which ones to ask in business, coaching & consulting
Michael Bungay Stanier shares his wisdom from his hugely popular books âThe Coaching Habitâ, âThe Advice Trapâ and beyond.
First, youâll learn that âThe Coaching Habitâ questions are applicable beyond coaching including business, consulting, strategy, prospecting, sales and beyond.
Then youâll discover how and why the advice monster doesnât give you the authority you think and often sabotages your meetings.
Next Michael shares why helping your clients come to their own conclusions rather than giving advice is infinitely more powerful and how to create the best environment for sales and conversions.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn 8 brand strategy workshop facilitation techniques and skills to workshop like a pro.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll have 8 branding workshop facilitation tips and techniques to run brand strategy workshops like a pro strategist.Â
Although brand strategy workshop or branding workshops have been around in one form or another for many years, recently, theyâre becoming increasingly important as a tool for client collaboration and brand strategy development. Â
These strategy workshop facilitation techniques will help you to run your strategy sessions, exercises and activities with confidence and deliver your workshop like a pro.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to structure your brand strategy workshop and exercises to set the tone for branding success.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll know how to structure your brand strategy workshop & exercises for success.
First, youâll learn what a brand strategy workshop is before we break down the importance of the branding workshop structure.
Then Iâll break down the three core stages of the workshop including pre-workshop prep, workshop delivery & post-workshop & deliverables
After breaking down the key stages of the strategy workshop weâll look at the key brand strategy elements where you need to focus your exercises and questions which include brand substance, audience profiles, competitors, differentiation strategy & brand persona.
Finally weâll cap the video off summarising what a brand strategy workshop is and when you know the output you need, you can get as creative as you like
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to multiply your revenue by transitioning from brand design services to brand strategy services with Brand Master Academy graduate and agency owner Denny Kurien.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll hear about Dennyâs journey from the agency world to creating his own branding agency âRayvnâ in Toronto Canada.
Then youâll discover how he transitioned the Rayvn agency from a brand design studio to a brand strategy agency helping next level clients with his brand strategy process adopted from Brand Master Secrets.
Finally youâll hear about Rayvnâs huge jump in project revenue from $4,000 to $60,000 and the subsequent work that led to multiple award nominations with Awwwards and Webby Awards.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what a brand strategy workshop or branding workshop is and the process pros and cons.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll know what a brand strategy workshop or branding workshop is what theyâre important and how they provide a platform for collaboration, understanding and belief.
This video will give you the base knowledge to understand how to run a brand strategy workshop
First, weâll answer the question âWhat is a brand strategy workshop?â and how itâs designed to extract the perspectives and ideas from the brand leadership team.
Next, weâll look at why theyâre important for aligning the brand team and involving them in the process.
Weâll discuss how long a brand strategy workshop takes and who should attend the workshop from the brand strategist to the decision-makers of the brand.
Next, weâll discuss the role of the brand strategist in the branding workshop before looking at the advantages and disadvantages of running a brand strategy workshop.
Then weâll assess the difference between an in-person workshop vs a remote workshop before finally discovering the important role of brand stratregy exercises and questions.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn 15 branding principles for a powerful strategy to build and manage a brand to successÂ
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll have 15 powerful branding principles to guide you to becoming an effective brand strategist, manager, and leader.Â
First, weâll discuss how many businesses fall into the âlazy brandingâ trap of logos and visuals without addressing the factors that actually influence audiences.Â
Then, one by one weâll dive into the most critical branding principles.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert.Â
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Tom shares his journey to his Executive Creative Director role at Design Bridge in Shanghai.Â
Then we discover the positioning strategy of design bridge and their target audience of global brands. Â
Next, youâll hear about the typical challenges of global brands and how Design Bridge uses strategy processes to uncover critical problems.Â
Then we explore brand experience and experiential design as Tom discusses the importance of this overlooked brand strategy element.Â
Next, youâll learn how this top agency approaches experiential design to produce world-class results for their clients. Â
Finally, Tom discusses his agency's brand strategy proce4sses before sharing his top 3 tips to build effective brands.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn 8 brand communication strategy tips & techniques to shape your brand strategy and influence your audience.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll have 8 effective brand communication strategy tips and techniques.
Tip 1: Segment Your Market
Every market is made up of different groups of people which are referred to as market segments. The people within each segment share more relevant characteristics with each other than they do with those in other segments.
Tip 2: Create Detailed Audience Personas
For each market segment Identified, you want to create a highly detailed audience persona to bring the details of that group of people to life.
Tip 3: Clarify Their Unique Challenges
What makes one market segment different from the next is not about their demographics or circumstances of their lives.
Tip 4: Agitate The Problem
When you have clarity on the challenges of your audience and the potential impact of those challenges and the pain-points and fears connected to them, you have a problem you can help them remove.
Tip 5: Speak Directly To Your Persona
When creating website copy, social posts, advertisements or any other form of brand communication, the message shouldnât be directed at the entire market or even market segment.
Tip 6: Use Stories To Align With Their Journey
Stories are without question one of the most effecting forms of communication known to man or woman.
Tip 7: Lead With Personality
At the core of every brand should be a differentiation and positioning strategy to highlight why the customer should choose them over their competitors.
Tip 8: Use A Messaging Framework
Before you can communicate your brand effectively you need to know what your brand wants to say.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover the evolution of branding from a strategist perspective from design to strategy to web3 to NFTâs and beyond.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode of the Brand Master Podcast, I chat with my good friend Jacob Cass From Just Creative.
First we dive into starting a brand design and logo business 15 years ago and the evolution to offering brand strategy services.
We cover common challenges for designers and strategist when it comes to business development and client relationship management as well as the changing digital landscape.
Then we explore the wide ranging benefits of empathy, curiosity, discovery, workshops and generally asking the right questions in collaboration with clients to produce the best outcomes.
We discuss our favourite branding boos and what weâre reading now before exploring the future of branding and opportunities in Web3, NFTâs the Metaverse and beyond.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what undifferentiated marketing is and how some of the worldâs biggest brands use this mass marketing strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll understand what undifferentiated marketing is.
Youâll learn how it differs to differentiated marketing and examples of how some of the worlds biggest brands such as Coca-Cola use it successfully.
First weâll explore this mass marketing strategy and answer the question âWhat is undifferentiated marketing?
Youâll then discover the difference between differentiated marketing vs undifferentiated marketing.
Next weâll look at why brands might use an undifferentiated marketing strategy before we explore the pros and cons of this marketing approach.
Finally, weâll look at an undifferentiated marketing example with Coca-Cola and how this global brand used it for mass market appeal to increase brand salience.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what competitive positioning is with top examples and types
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll know what a competitive positioning strategy is and how leading brands use strategy to influence their audience with competitive communication.
First, weâll demystify the complexity of competitive positioning and all their interchangeable synonyms.
Weâll answer the question âWhat is competitive positioningâ including a competitive positioning definition from the father of modern marketing Philip Kotler.
Next weâll look at what a positional map or perceptual map is and how itâs used as a tool to visualise the competitive landscape.
Then, youâll discover examples and types of competitive positioning including an example of against positioning from the dollar shave club and experience positioning by JetBlue.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing.
Next, youâll discover what brand awareness actually is, how small businesses can create it and how important brand messaging is.
Then David Aaker dives into stories and brand storytelling.
He explains what brand storytelling is, what a signature story is and the process to create a signature story for your brand.
Then youâll learn what game changing sub-categories are, how to create one and David Aaker top tips for building strong brands in modern markets.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create a competitive positioning strategy for your brand with this 7-step process frameworkÂ
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll know how to create a competitive positioning strategy for your brand with this 7-step process framework.
First, weâll answer the question âWhat is competitive positioning?â and why most business owners and entrepreneurs overlook it.
Then youâll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys.
Next weâll look at why decision making factors are so influential when it comes to and effective competitive positioning strategy and Iâll provide you with examples of high value buying decision factors.Â
Then weâll dive into the brand strategy process steps to develop and effective positioning strategy for your own brand or a clients.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn 8 types of price segmentation with these price structure examples to increase appeal and market share.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll have 8 examples of price segmentation to use in your pricing strategy.
First, youâll learn what price segmentation is before understanding exactly how it works with a modern segmentation example.
Next, youâll discover the pros and cons of pricing segmentation and how the advantages and disadvantages of each strategy influences pricing structure decisions.
Then weâll dive into the different types of pricing segmentation so you can understand how to integrate an effective price segmentation strategy for your brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Discover how position as an expert with expert positioning for creative agencies and freelancers from author of âThe Business Of Expertiseâ, David C. Baker.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
⢠How David C. Baker Became An Expert
⢠How Expert Positioning Opens Doors
⢠Positioning Factors For Creative Agencies
⢠How To Build Your Expertise
⢠Content vs Insights
⢠Donât Give Away Thinking For Free
⢠How To Sell Your Thinking
⢠How To Charge For Your Thinking
⢠How To Gain Authority And Control The Conversation
⢠Mistakes TO Avoid Selling Expertise
⢠Question To Ask Clients To Sell Strategy
⢠Top 3 Tips To Position As An Expert
First, we bust the myth that expert positioning or niching to specialize, closes the door to other business, with practical ways to navigate it.
Next, we discuss the factors creative professionals and freelancers should consider before defining their positioning strategy.
Then we analyse the difference between selling your thinking and selling execution services and how too many agencies give brand strategy away for free.
Next youâll discover how to gain authority and take control of the conversation in the discovery or prospecting stage and the questions to ask clients to lead them to strategy services.
Finally, David C. Baker shares his top three tips establishing expert positioning in modern creative and branding markets.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with âBranding In Five And A Half Steps Authorâ Michael Johnson.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
How Global Agency Johnson Banks Began
Why Brand Strategy Has Become So Important
Why Clients Are Demanding Strategic Work
How To Find The Right Problems To Fix
The Importance Of The Brand Audit
The Importance Of Client Exercises
The Importance Of Unifying The Leadership Team
Brand Strategy Workshops
Pricing Creativity (Different Models)
Top Three Tips To Build A Global Agency
First youâll discover how Michael Johnson started global agency Johnson Banks began in 1992 and how they found their first clients.
Next, we discuss why brand strategy has become so important and how more clients understand it and demand it.
Then youâll discover how to find the right problems to fix using brand audits and client exercises.
Next youâll learn the importance of unifying the leadership team and the role of the brand strategy workshop.
Finally, weâll cover hpw to price creativity using different pricing structures and the top three tips from Michael Johnson to build a global agency from scratch.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what price segmentation is and how brands use it to appeal to different market segments.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll know what price segmentation is how how to use it with a modern price segmentation example.
First, weâll answer the question âWhat is price segmentation?â so you can understand how brands charge different market segments different prices for the same or similar products or services.
Next weâll take a look at an example of price segmentation with Adobe and how the offer students discounted pricing as a stepping stone to their full pricing structure.
Weâll also take a look at value based pricing typically used in the creative services industry where agencies charge clients based on the value of the work to specific clients.
Next, youâll discover how to develop a proce segmentation strategy for your own brand with this step-by-step process.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to grow your design, creative, branding or digital marketing agency with tips, insights and stories from Chris Do from The Futur.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll cover how to get started with your agency and how to get your first clients.
Next, youâll discover the importance of networking and being nice to grow your referral base.
Then, weâll dive into how to grow your team, delegate tasks and scale with processes.
Next weâll explore marketing strategies for creative agencies and the importance of brand strategy to your clients.
Finally Chris Do shares his top tips for creating and building an agency from scratch to success.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what differentiated marketing strategy is and how Nike use it to appeal to specified market segments.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Next youâll discover the advantages and disadvantages of the differentiated marketing strategy and how these pro and cons impact brands.
Then weâll quickly look at the difference of differentiated marketing vs undifferentiated marketing to understand their uniqueness before we dive into the nike differentiated marketing example.
Next youâll learn how to create a differentiated marketing strategy for your brand with this 4-step process.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to create a differentiation strategy for your brand with these easy-to-follow process steps and examples.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video youâll know how to create a differentiation strategy for your brand or your clientâs by using this step-by-step process guide.
First, youâll learn the difference between broad differentiation vs focused differentiation strategy before looking at each in more detail.
Then youâll discover the broad differentiation strategy example from wholefoods before you learn how to develop a differentiation strategy for the brands youâre building.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video youâll have 6 highly effective sales tips you can use to convert prospects into clients and increase revenue for your business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First weâll discuss the elephant in the room that most people donât like sales yet businesses simply donât survive without them.
Next, youâll learn to shift your perspective away from selling to helping and where to find more confidence to do that.
Next, weâll look at sales tips and techniques that actually work for branding businesses and creative agencies so you can get more branding clients.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video youâll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Influence: The Psychology of Persuasion has been one of the most influential books I have read in business and branding.
In this video I break down the principles taught by author Robert Chialdini and how they apply to audience buying behaviour and branding and marketing activities.
If you want to understand the psychology of branding and marketing and the principles that will influence your target market to buy more of what you brand offers, then this video will show you how.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a step-by-step process to create a brand activation strategy and campaign.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Fist youâll learn what brand activation is and why you would condsider creating an activation campaign for your brand.
Then, using the brand activation process and methods, youâll learn the steps you need to follow to create brand activation activities, events and campaigns for your brand.
Whether youâre creating a digital brand activation campaign, defining your brand activation budget or simply developing your brand activation brief, these steps will get your brand activated.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what differentiation strategy is in branding and marketing and how it provides a competitive advantage over your competition.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn that developing a brand has an overarching goal of offering up a competitive different to the audience to make the brand more appealing.
Then weâll break down what a brand differentiation strategy is and how it enabled brands to develop an effective positioning strategy.
Next youâll discover why brand differentiation is so important to achieve brand difference and how differentiation strategies and tectics influence the target marketâs buying decision.
Next weâll look at how differentiation strategies offers a competitive advantage in business and how unique and defensible the difference is, influences the overall brand positioning strategy.
Then weâll look at the types of differentiation strategy which include price differentiation, product differentiation, channel differentiation, relationship differentiation, image differentiation and experiential differentiation.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the brand strategies of some of the worldâs top brands and agencies and the strategic elements they use for success.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what brand strategy is and the role it plays in the success of top brands.
Next, weâll cover the essential brand strategy elements which include brand purpose, brand vision, brand mission, brand values, brand positioning, brand personality, brand storytelling and brand identity.
Weâll then discuss why brand strategy templates are less effective than processes before taking a look at some of the worldâs best examples of brand strategy and strategic branding which include:
Chipotle, Tesla, Zappos, Dollar Shave Club, Old Spice, Harley Davidson, Dove, AirBnB & Even Headphones.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll know how to find more branding clients who value brand strategy services and have to budget for them.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how offering brand strategy services for the first time is not without its challenges.
Next, weâll discuss clients who donât âget strategyâ and why these clients typically expect to pay much less for branding services.
Next, youâll learn how part of your role as a strategist is to shift the value perspective of what you do before we dive into a step by step process you can follow to do exactly that.
Youâll learn how important a lead generation system is for generating new client leads and business.
Youâll discover that keeping the conversation about business and away from design will shift their perspective of your value and youâll also learn how their excitement for their vision increases their desire for a positive outcome.
Weâll then explore how more advanced questions will force your clients to rethink their branding ideas and how a strategic roadmap might help before we picot the conversation to how we can help.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this episode of the brand master podcast Iâm speaking with best-selling author of the brand gap, the brand flip, zag, scramble and metaskills, Mr Marty Neumeier about the future of branding and brand strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn from the master, what brand strategy is with his unique definition and why itâs so important for modern creatives and brand builders.Â
Next, you learn the importance of specialisation, how to find your zag and what graphic designers can do to prepare for the future.Â
Later youâll learn the difference between brand strategy vs marketing strategy and how to provide the ROI of branding.Â
Finally, youâll learn the most effective questions brand strategists need to ask to develop an effective brand strategy.Â
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In part 2 of this episode of the brand master podcast youâll learn how to get bigger clients, how to grow your branding agency and the number one thing you should do to grow as a freelancer.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn when to ask your clients for their budget and how to ask for clientsâ budgets.
Next, youâll learn two key strategies that will teach you how to get bigger clients with bigger budgets and projects you want to work on.
Then, youâll discover the importance of business systems and the secrets sauce to growth and scale.
Finally, Miichael Janda shares the one thing he would do today as a solo freelancer to build and grow a successful branding agency.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this episode of the brand master podcast youâll learn how to raise your rates, how to get bigger clients and how to grow your branding agency.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover how Michael Janda went from junior designer to art director at a multinational brand in just 4 years.
Next, we discuss the principles of pricing your branding work and how to charge more considering production, market value and clients budget.
Then youâll learn the advantages and disadvantages of hourly pricing, fixed cost pricing and value based pricing.
Finally, youâll learn how to upsell your clients to brand strategy services with this simple strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what audio branding (or sonic branding) is, how the audio branding process works. Youâll also learn about different audio branding assets and some of the most memorable sonic branding examples.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover what audio branding is before we explore the differences and similarities between audio branding vs sonic branding, Â
Next, weâll discuss the evolution of audio branding, how voice search will impact it and where itâs going.
Then, youâll discover the power of audio logoâs before we explore some of the most memorable sonic branding examples
Finally, youâll learn about the sonic branding process, the audio branding assets you can leverage and how to offer sonic branding services to your clients.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what brand activation is and why modern brands are using this strategy to create memorable engagements.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover exactly what brand activation is and how aims to pull customers from their everyday routine to generate real attention.
Next, youâll learn why brand activation is so important and how engaging interactions can remind customers that the brand is real as is their relationship with it.
Next weâll look at two very different brand activation and experiential marketing campaigns from two beverage brands in Red Bull and Lipton.
Finally, youâll learn about the overarching goal of brand activation, what it aims to achieve and the benefits from executing an effective activation campaign.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast youâll have a step-by-step process you can use to follow the path to become a brand manager.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First weâll briefly cover what a brand manager brand manager is and what they do as well as how broad the brand manager role is.
Next, weâll dive into some of the most critical skills needed for brand management including advanced communication, outside the box thinking, savvy market interpretation, and adaptability.
Then weâll dive into the steps so you can learn how to become an account manager.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, Learn how to get brand strategy experience so you can create a track record that will act as a hook to attract new clients who'll pay a premium.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
First youâll learn what brand heritage and heritage branding is and how it give the target market a compelling & emotional reason to choose one brand over another.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Next, weâll look at why heritage branding is so effective in modern marketing and how humans are drawn to emotion and story through their DNA.
Then, youâll discover that heritage branding is not just for vintage or 100 year old brands and how you can leverage heritage and nostalgia through story.
Next, weâll get down to business and map out an easy to follow 5-step roadmap on how to build brand heritage through story and emotion.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this episode of the Brand Master Podcast, Iâm speaking with Brooklyn based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, creative strategy and the business of design.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including
Why Brand Strategy Is Important Modern Creatives
- The Creative Strategy Framework & Process Overview
- How To Find Your Target Audience
- How To Translate Benefits Ands Value To Brand Messaging
- How To Translate Brand Strategy To Marketing Strategy
- How Do We Bridge The Clients Strategy Education Gap
- The Adobe Creative Mentor Series with Douglas Davis
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
y the end of this podcast, youâll have a 5-step roadmap you can follow to build your expertise in the field of branding.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll discuss the importance and difficulty of positioning and why most fall at the first hurdle.
Next, youâll discover the importance of expertise and how learning your craft makes you better at what you do, more efficient and more in-demand.
Then, weâll discuss the benefits of acquiring deep expertise including becoming more relevant, trustworthy, knowledgeable, competitive and profitable.
Next weâll uncover why generalists outnumber experts including how easy it is to generalise and how difficult it is to pick a specialisation and acquire the required level of expertise.
Then, youâll learn how to become an expert in your niche with this simple 5-step process
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand what brand heritage, heritage branding and brand origin are and how nostalgia branding evokes emotions and makes connections.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you learn about the meaning of heritage and itâs links to history
Next youâll discover what brand heritage is and how the history and traditions of a brand creates character and tells us where itâs come from, what it believes and why generations of consumers have trusted the brand.
Then, youâll learn why brand heritage is so important as more new businesses enter the market and why it offers up such a competitive advantage when it comes to building relationships with the target market.
Next, weâll look at some heritage branding examples with Hermes and Penguin books; brands that have used nostalgia marketing to connect with their customers.
In the end, youâll understand the power of a compelling brand origin story and the impact of brand heritage in building trust.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have an easy-to-follow process to become a personal brand strategist or a personal branding consultant to meet the increased demand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll discuss what a personal brand strategist or a personal branding consultant is and what they do.
Then, youâll discover why the demand for these branding experts has increased dramatically in recent years before we dive into the 5-step process you can follow to become a personal branding strategist.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have the processes to define brand attributes for your brand in order to connect on a human level.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll cover the basics of what brand attributes are and how neural connections are made in our brains to provide us with a shortcut to meaning.
Then, weâll dive right into the step-by-step process you need to develop brand attributes for your own brand or a clients.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, youâll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services.
Then weâll discuss why itâs so important to find and develop an effective positioning strategy for your branding & creative business.
Next, weâll just into the actionable steps you need to take to uncover profitable niches.
Step 1: Identify Industries With High Profit Margins
Step 2: Identify Sub_industries for more relevance
Step 3: Analyse the industry branding level
Step 4: Identify The Target Region
Step 5: Calculate The Number Of Businesses In Your Market
Step 6: Estimate A Conversion Rate
Step 7: Estimate Your Average Invoice
Step 8: Calculate Your Potential Revenue
Step 9: Rinse Repeat & Review
By the end of this video, youâll have a 9-Step process you can use to uncover profitable niches to find high paying clients that have the budget to pay you for your specialist brand strategy services.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video youâll understand the role brand attributes play in modern branding and connecting through human personality.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how and why attributes are formed and how to provide humans with quick ease of understanding.
Next weâll look at what brand attributes are and how the primitive human brand analyses brands in the same way it analyses predators and survival mechanisms.
Then youâll discover why brand attributes are important and how they contribute to the buying decision process in crowded market places.
Next youâll learn the difference between brand attributes vs brand personality and how attributes are the foundation for personality.
Finally, weâll look at a brand attributes list and discover the brand attributes of Harley Davidson, one of the3 most iconic brands in the world
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to pick your niche as a branding specialist or strategist with a simple 3-step niching strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll cover the topic of how difficult it is to find a profitable niche in the branding world and why most designers, creatives strategists and consultants put it in the âtoo hard basketâ because they donât have a niching strategy.
Youâll also discover that niching down doesnât mean losing business but being more relevant to a group of people making it a not brainer finding your niche.
Then, Iâll show you just how easy it can be to find countless niching options for your branding business when I show you how to niche research.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the difference between positioning vs differentiation vs distinctiveness and how to use these techniques in your own strategy process.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll discuss how some of the most decorated and well-renowned marketing minds have drastically differing opinions on the fundamentals of branding and marketing on why customers choose the brands they do.
Next weâll discover what brand positioning is and how it became the cornerstone concept of marketing in the early 80âs through the ground-breaking book âPositioning: The Battle For Your Mindâ by Al Reiss and Jack Trout.
Next weâll look at the world of differentiation and what most professional branders and marketers believe as law. Youâll discover this theory from three perspectives, three authors and three books by Simon Sinek, Jim Stengel and Seth Godin.
Then youâll learn what brand distinctiveness is and learn professor Byron Sharpâs perspective on How Brands Grow and why differentiation is not possible.
Finally, Iâll break down my own ideas and philosophy and how brand builders must use all tools at their disposal to connect.
For more brand strategy resources and downloads visit brandmasteracademy.com
By the end of this podcast, youâll understand what lifestyle branding is and how to create a lifestyle brand strategy in 5 steps.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll cover what lifestyle branding is and the way lifestyle brands connect by painting a picture of their audience's desired life.
Next, Iâll show you how to create a lifestyle brand with the following steps
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll answer the question âWhat is a lifestyle brand?â And how it promotes the audienceâs desirable lifestyle as a primary method of resonating with who they are.
Next, weâll look at what a lifestyle branding strategy defines including
Who the audience is
The desirable lifestyle they want
The method to communicate this lifestyle
The associations it will align with
The experiences it will provide
How to help them achieve it
Then weâll look at some lifestyle brand examples including red bull and Patagonia and how they paint a picture of the audienceâs desirable lifestyle to resonate with who they are.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2021 and beyond.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover that brands use a variety of differentiation and positioning strategies from the innovative and disruptive to the simplistic and resounding.
Youâll also learn how these strategies simply provide meaning for the target customers as to why they should choose one brand over another.
Next, weâll dive into all 6 unique branding strategies in marketing.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, youâll discover how an âOld Manâsâ brand became the worldâs #1 brand for menâs body wash from a simple repositioning strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youââ learn about the history of the Old Spice brand, including their introduction to the market in 1937 with womenâs products and a takeover from Proctor & Gamble in 1990 for $300 million.
Next, youâll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.
Youâll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through bold personality and a campaign that went viral.
Finally, weâll look at the impact of communication adjustment and personality had on sales with a 125% increase.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand what brand association is and how it manifests into brand perception and reputation.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll discuss the relationship between brand assets and brand meanings and how they come together through associations.
Then, weâll answer the question âWhat is brand associationâ with an insight into how the human brain and neural connections work to form meanings.
Next youâll discover why brand associations are important and how they form the building blocks of the brand perception in the mind of the audience.
Then weâll dive into how brand associations are formed through brand experiences, which become memories.
Next, youâll learn some practical brand association examples before we cover the different types of brand associations and the impact of negative associations.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a specialized brand strategist in 2021 and beyond.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll address the content issue and how you need to learn to separate low-value content from high-value content, and how this list of books will provide you with a foundational platform to build from.
Then, weâll dive into the list of 18 brand strategy books that cover the fields of brand consulting, brand positioning, brand purpose, brand storytelling, brand archetypes, differentiation, consumer behaviors, advertising, pricing, systems, facilitation, and more.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand what a brand persona is and the power it has in connecting a brand with its target market. Youâll also have a step-by-step template to create a brand persona for your business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll explore how the ideas of âStanding out in the marketâ, âFinding your edgeâ and âGetting attentionâ all rely on having the right offer and the right message for the right person.
Youâll also learn that there are important nuances to putting the right message in front of the right audience; which is down to the way you deliver that message. Thatâs where the brand persona comes in.
Next, weâll answer the question âwhat is a brand persona?â and how itâs constructed of personality traits, brand voice, language profile, attitudes, and opinions.
Then weâll explore why your brand needs a human persona, how people connect with brands on a primitive level, and what the difference is between a buyer persona vs brand persona.
Finally, youâll learn how to develop a brand persona to bring your brand to life with this 7-Step brand persona template
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a comprehensive list of 26 branding elements you can include in your brand strategy development process.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn about the importance and individual function of strategic branding elements that are the foundations of a brand.
Then, youâll learn how different categories of the elements of a brand influence a variety of growth opportunities from brand positioning to personality.
Then, weâll dive into the comprehensive list of branding components that make up a strategic Brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 14 ways to identify and avoid difficult clients so you can focus on attracting bigger and better clients.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Iâll personally bust the myth that there are no bad clients through my own personal experiences.
Next, weâll cover some pretty obvious signs that you have difficult clients within your business and a piece of advice that will save you days, weeks, or months of pain.
Then weâll cover how to both identify and avoid difficult clients in order to focus your time, effort, and positivity on attracting bigger and better clients.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to build business systems for your brand, creating agency or branding business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover how most businesses start and why the need for business systems arises.
Next, youâll discover how increased efficiency and growth expansion are the main reasons that answer the question âWhy create business systems?â.
Then, weââ cover the three questions you need to ask when answering the question âWhen should I createâ business systems?â.
Next, weâll look at the 5 key areas of your business where you should create systems to improve efficiency and productivity including marketing, sales, onboarding, delivery/fulfillment, and administration.
Then, youâll learn a three-step process to create business systems for your brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn why the brand name is so important for business success and how language plays such an important role in connecting with the audience.
Next youâll learn how the brand naming process fits into brand strategy and some techniques to produce great brand name ideas.
Then youâll discover some of the biggest brand naming mistakes to avoid and some key attributes you should develop into the name of your brand and how to balance strategic, creative and technical considerations.
Then weâll dive into Rob Myersonâs seven step brand naming process that he uses in his agency to create memorable brand names.
Finally Rob will provide some juicy insights from his new book Brand Naming: The Complete Guide To Creating A Name For Your Company Product Or Service
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to use email automation in your marketing strategy to get more clients for your business or agency.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll cover why email automation is such an effective tool for businesses and agencies to nurture clients and prospects on autopilot.
Next, youâll learn about the advantages of email automation which include
1) Emails on autopilot
2) Continue Customer Journey
3) Give Quality Value
4) Resonate With Personality
5) Develop Trust
6) Stay top of mind
Next, youâll learn how to use email automation in your branding and marketing and a 4-step process to develop your strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand what an endorsed brand strategy is and how it fits into the world of brand architecture.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover what brand architecture is and how endorsed brands differ from other architecture strategies.
Next, weâll answer the question âWhat is an endorsed brand strategy?â and how it leverages both the freedom and safety of the endorser brand.
Then, youâll learn how and why the brand identity of endorsed brands is usually distinctly different from the parent brand before learning the advantages and disadvantages of the endorser brand strategy.
Next, youâll discover a world-class endorsed brand strategy example with Nestle and how Nestle is a hybrid (House of Brand and Endorser Brand), boasting a brand portfolio including Nespresso, Nescafe, Perrier, KitKat, Smarties, Milo, and Many more.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll dive straight into the question âWhat is strategic brand management?â and how a well-managed brand runs like a well-oiled machine.
Next, weâll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important.
Then, weâll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a system to develop solid employee branding processes that you can use to turn your brand employees into brand personifications.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll cover the basics of employee branding and refer to my previous video (What Is Employee Branding + Top Examples) and cover the advantages of this brand strategy.
Then weâll dive into the step-by-step process to develop your brand employee processes for your business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand what employee branding is and how top brands use it to build their reputation and brand loyalty.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll answer the question âWhat is employee branding?â and also why and how it works to provide a sense of predictability and trust.
Next, weâll look at the distinct difference between employer branding v employee branding, how they appeal to a different groups and how they're interdependent.
Then, youâll discover the advantages of employee branding, how it leans on strong brand culture and how it can communicate a strong, healthy and aligned internal brand.
Finally, weâll look at one of the world-leading employee branding examples through Zappos and their internal processes to develop employees to represent the brand values and beliefs.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll know what brand culture is and youâll have 6 actionable steps you can use to build a strong culture for your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll define the meaning of culture and then how that applies to brands before answering the question âWhat is brand culture?â through the way-of-life and custom of the brand.
Next, youâll discover the goal of brand culture and how it works to align the internal and external brand to increase belief and internal satisfaction, which is then transmitted through the external brand.
Then youâll learn why brand culture is so important and some of the major benefits including less turnover, higher loyalty, and higher productivity to name a few.
Finally, youâll learn a 6 step process you can use to create a strong brand culture within your organization.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what brand salience is and how to grow it to influence the buying decision of your target market.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll distinguish brand salience from the other forms of brand consciousness including brand awareness, recall, and recognition.
Next, youâll discover what brand salience is and how itâs dependant on either memory or attention in the buying decision.
Then youâll learn why brand salience is so important, how it can lead to brand resonance and how itâs the key to growth.
Next, weâll dive into what drives brand salience referencing the work of Professor of marketing science, Byron Sharp, using the Dollar Shave Club as an example of quantity and quality of memory structures.
Then youâll learn the difference between brand salience vs brand awareness before we dive into the steps to grow brand salience.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand what Kellerâs brand equity model is and how itâs used to achieve and measure brand resonance.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn the importance of brand resonance and how itâs used to connect with your audience and target market on a human level.
Next, you learn exactly what Kellerâs brand equity model or the customer-based brand equity (cbbe) model is and how itâs used as a framework to grow brands.
Then youâll learn how the brand equity model works and the individual steps of the pyramid used to grow brand equity including Identity, Salience, Meaning, Performance, Imagery, Response Judgements, Feelings, Relationships, and of course resonance.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how multibranding works and when to use a multi branding strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover how brand architecture contains many techniques and strategies such as umbrella branding, branded house, house of brands, and multibranding among others.
Next, weâll dive into the question âWhat is multibranding?â to discover how established brands use this strategy to introduce a new brand into a category where they already have an established brand.
Then, youâll learn why and when brands would use a multi-brand strategy and how they can leverage it to increase overall market share.
Next, weâll dive into a multi-brand strategy example from Procter and Gamble and how they used both the Tide and Cheer brands in the same detergent category to increase overall market share.
Finally, weâll uncover the advantages of this technique including increased brand equity, increased brand presence, and increased market share
As well as the disadvantages such as brand cannibalization, brand management issues, and customer confusion.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn that the brand reputation and brand equity that is achieved by established brands is the asset thatâs leveraged within a brand extension strategy.
Next, youâll learn what a brand extension strategy is before we explain it with an example from one of the most successful brands to leverage it. The Nike Brand Extension is a great example.
Then youâll learn why and when you would use a brand extension strategy and how opportunity, relevance, and reputation play a big part in its success.
Next, youâll discover the advantages, disadvantages, and risks of using a brand extension strategy and with an example of what can go wrong with a brand extension fail from cosmopolitan magazine
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the strategic role of core brand values and the steps required to develop them.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we explore how human psychology and DNA leads us to brands that feel familiar and how values are a signal for safety.
Next, youâll learn what brand values are, how theyâre used, and the important role they play in how a brand is perceived by its target market.
Then, youâll learn the brand values mistakes to avoid and the traits of effective brand values.
With Zappos, weâll explore an excellent example of effective brand values before diving into the step-by-step guide on how to develop brand core values for your business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 7 branded house examples you can use for inspiration when developing your brand architecture and brand strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll answer the question âWhat is a branded houseâ so you can see clearly how this strategy falls within the brand architecture framework.
Next, youâll discover why you might use a branded house strategy and the considerations for this structure.
Then, youâll learn what the advantages and benefits are of using the branded house strategy, which includes product differentiation and specified relevant communication.
Next, weâll jump into the 8 examples of a Branded House.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 8 different types of branding used by professional brand strategists to provide clarity and structure to the brands they build.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how branding is understood in different circles to mean both a logo and a method to provide clarity and structure to businesses and their offerings.
Next, weâll touch on the 8 different types of branding you can leverage in your brand strategy workshops and how strategies can be used concurrently depending on the brand and situational needs.
Then, weâll dive into each type of branding and uncover how different brands leverage these strategies with examples.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have the processes and frameworks to create a brand positioning strategy for your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how to identify brands with successful brand positioning strategies and how they use them to develop strong brand equity.
Next, youâll discover what brand positioning is and how this strategic process allows your audience to assign meaning and value to your brand.
Then weâll uncover why brand positioning is so important to a brand and how it gives your audience a reason to choose your brand over your competitors.
Next, youâll discover the brand-positioning map also known as the perpetual map and how perpetual mapping can help to identify gaps and opportunities in the market.
Then, step-by-step, Iâll show you the process and framework used by professional brand strategists to develop an effective brand positioning strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to write a brand mission statement for your business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll cover the brand strategy fundamental statements including the purpose statement, vision statement, mission statement, and values statement, and how each of them plays a critical role in the strategic brand structure.
Next, youâll learn what a mission statement is and the specific role it plays in driving the decisions and actions of a brand.
Then youâll discover the anatomy of a brand mission statement and the key elements used to develop one.
Finally, youâll learn a simple formula and template to write a mission statement for your company and brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what brand essence is, what itâs not, and how to instill essence in your brand to drive decisions and actions.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how the game of branding is changing and how consumers are more selective with the brands they do business with.
Next, youâll learn what brand essence is and how it works on a deeper level to dictate the appearances, behaviors, and values of a brand.
Then youâll discover the human brand philosophy and how brands are evolving into living entities that consumers can feel connected to.
Next, youâll learn the definition of brand essence, how it compares to the DNA and soul of a person, and how it can be used to influence perceptions.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover what corporate branding is and how it differs from product branding or service branding.
Then youâll learn why corporate branding is so important and how advertising and marketing spend on corporate branding can increase brand loyalty.
Next, weâll look at a corporate branding approach from Nike and how their corporate branding compares to the branding of their products.
Then youâll see another example of corporate branding through Apple and how they use corporate and product branding cohesively in their brand and marketing strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to do lead generation for your business in 2021 and beyond.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
These 8 lead gen strategies will show you how to get more clients for your business so you can increase your revenue and grow your company.
First, youâll learn why lead generation or getting new clients can be a challenge for any business owner and how I found what worked for my creative agency through trial and error.
Then, weâll go through each and every technique and tactic one by one with these 8 lead generation strategies.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn the importance of the brand positioning strategy and how critical it is to construct a positioning statement for clarity of brand message.
Next, youâll learn what a positioning statement is and how it acts as an internal guide for strategic brand development and communication.
Then, weâll clear up the overarching strategic purpose of the brand positioning statement and cover the key elements to an effective positi9oning statement.
Next, youâll learn the steps used by top brand strategists to create a brand positioning statement.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to create a value proposition statement and youâll have the template and example to show you how.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover what a value proposition is and how it articulates the value your brand offers to your target audience.
Next, youâll discover why the value proposition is so important in giving your audience a compelling reason to buy and standing out from your competitors.
Then, youâll learn how to write a value proposition statement using this simple 3-stem process and value prop template.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 7 digital product ideas you can use to develop multiple revenue streams and increase your business profit.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover how modern businesses are selling digital products as a means to more effectively sell their products and services.
Then youâll learn what digital products are and how these intangible assets provide a low cost, profit-boosting income stream to help you grow your business.
Next, youâll learn about some of the other benefits of digital product selling including effective sales techniques, added value, low overhead costs, and higher profit margins.
Then weâll dive into the 7 digital product ideas you can take into your creative agency or business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to create a buyer persona and customer avatar with this simple 6-step template and framework.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover the interchangeable terms used to describe a buyer persona including customer avatar, audience avatar, customer profile, and user profile.
Then youâll learn what a buyer persona is and how it acts as a tool to attract qualified leads and visitors who are most likely to buy whether youâre a b2b or b2c business.
Next, youâll find out why the buyer persona is so important in understanding your target market to tailor your brand messaging and connect with your audience.
Then youâll learn why the are not set types of buyer personas and how each customer avatar is different.
Next, weâll dive into the 6-step process and template that you can use to find your target audience.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to get clients into your branding or marketing agency by leveraging these 7 effective strategies Iâm about to show you.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover that finding new clients for your agency, although sounds daunting, is not as difficult as you might think.
Once you identify the right system to find clients for your creative agency, you can replicate it to bring in new clients on demand.
Whether youâre looking for agency clients, design clients, strategy clients, marketing clients, or freelance clients, these strategies and techniques Iâm about to show you will work for you.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the key benefits of market research and how it can help you to find golden opportunities in your market.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover that although market research is not as exciting as brand identity design or brand storytelling, the results it can achieve certainly are.
Then, weâll answer the question âwhat is market research?â and how it can help brand managers and strategists to make more informed strategic branding decisions.
Next, youâll learn why market research is so important and how most businesses fail because when they donât effectively understand their market landscape.
Then youâll discover the 7 key benefits of market research, which will help you to better understand your target market and analyze your competitors.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand how co-branding works and why it can be used as an effective brand strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover what co-branding is and how brands use this strategy to leverage the brand equity and reputation of their partner brands.
Next, youâll learn why brands use a co-branding strategy and how shared audiences make for complimentary communication and activity.
Then weâll uncover the benefits of a co-branding strategy and the common types of approaches including component, joint venture, sponsorship, and tandem along with co-branding examples of each.
Finally, weâll take a closer look at two successful co-branding campaigns involving Red Bull, GoPro, BMW, and Louis Vuitton.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll know how perceptual mapping works so you can make a perceptual map for your brand positioning strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover that although brand strategy and positioning strategy have become increasingly understood by entrepreneurs and brand leaders, it still remains a challenging task for the brand strategist.
Next, youâll learn what perceptual mapping is and why brand strategists leverage this effective tool to identify gaps and opportunities in the market.
Then weâll take a look at perceptual map examples before you learn a perceptual mapping strategy you can use in your own market research.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to come up with an epic business name with these brand name ideas, examples, and techniques.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn why naming a business or brand is one of the most difficult tasks in branding and why entrepreneurs and business owners get it wrong.
Next, youâll discover the most common business naming mistakes and why designing a company name takes creativity and strategy.
Then, weâll uncover the characteristics of a great brand name and what the strategic goal of the brand name creation process is.
Next, youâll learn about the different types of brand names and brand name examples for your inspiration to get some unique brand name ideas.
Finally, youâll learn how to choose a brand name by using this brand name strategy to create a name for your business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to price your branding services with 6 pricing strategies you can use to structure fees in your creative agency.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll touch on the difference between brand strategists and brand consultants and how they both sell their thinking as an advisory service.
Then, youâll learn how critical your pricing strategy is to the success of your business and agency before we jump into the 6 brand consulting pricing strategies.
Regardless of the pricing strategy you use, itâs critical you take the time to define your fee structure in order to build a successful branding agency.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what brand consulting is and how you can offer branding services as a consultant.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn about the different roles involved in developing a new brand and where the brand consultant comes into play.
Next, youâll discover the core role of the brand consultant and how consultancy revolves around strategic guidance.
Then, weâll cover the definition of brand consulting before comparing the roles of a brand consultant vs a brand strategist.
Finally, youâll learn why clients need consulting, how much consultancy costs and how to go about becoming a brand consultant or offering consultancy services.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know the 10 critical brand identity design elements you need to include in your strategic brand development.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll take a look at the significance of the logo and how it represents only a small part of the entire brand ecosystem.
Next, youâll see how the visual brand identity represents part of the overall brand experience which aims to shape the image of the brand in the mind of the audience.
Then weâll take a look at the 10 critical brand identity design elements to include in your brand development processes.
When you know how to develop a brand strategy and strategic brand identity, your value in the market multiplies.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have the processes to grow and scale your branding agency and find better clients.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll look at how most successful agencies start off and the common denominators of business and agency success.
Next, youâll learn the processes and systems to scale and grow your branding or marketing agency.
With this 15 step process, youâll bring in more clients and better clients with bigger budgets for business growth.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the brand management principles for successful business growth to manage your own brand effectively.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn about the variety of roles involved in building a strategic brand and the role of the brand manager once the brand is handed over.
Next, youâll discover the advantages of effective brand management including increased brand loyalty, brand awareness & recall and increased brand advocacy.
Then, weâll dive into the principles of brand management, specifically the tangible brand assets and the intangible brand elements.
Finally, youâll learn the key to brand management success and how brand managers benefit from looking beyond digital marketing metrics.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand why itâs so important to invest your budget in brand strategy before marketing and design to avoid wasting your funds.
First, youâll learn how I struggled for years to first understand then articulate the importance and value of brand strategy.
Once I did, it changed everything for my branding business.
Next, Iâll give you 7 reasons that you can use in conversations with clients, CEOâs, and stakeholders to illustrate the value of brand strategy BEFORE investing in design or marketing.
For more brand strategy resources and downloads visit brandmasteracademy.com
By the end of this podcast, youâll understand what brand dilution which will give you perspective on exactly who your audience exists for which can be used as a compass for strategic decisions.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll answer the question âWhat is brand dilution?â, so you can understand the possible implications of brand extension when expanding into other categories.
Next, youâll see an example of brand dilution when Microsoft aimed for brand expansion with their release of the Microsoft Smartphone.
Then, youâll learn about the impact brand dilution can have on brand equity and how it can contaminate the reparation of the brand name and the performance of other products and services.
Finally, youâll discover that relevancy is the key to successful brand extensions and why, above all, the brand manager needs to protect brand equity as a priority.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a process to create a brand identity design from a brand strategy so you can design a strategic brand that captures a meaning.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn that aside from just âlooking goodâ, the brand identity system has a very strategic role to play when working as part of a branding system.
Then, youâll discover the role that the visual identity plays in the overarching goal of the brand to evoke an emotional feeling in the mind of the target market to ultimately claim a position in their mind.
Then youâll learn a 4-step framework to create a brand identity design from a brand strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, you understand what umbrella branding is and how it works as a strategy within brand architecture.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how brand strategy is far more than template style statements such as purpose, vision, mission, and values and how umbrella branding can pave the way for strategic growth.
Next, weâll answer the question âWhat is umbrella branding?â and how this branding tactic allows multiple brands to leverage the brand equity of the master brand.
Then, youâll learn the comparison of umbrella brands to family brands and discover the difference between the two.
Next, weâll look at how umbrella branding fits into the brand architecture strategy before taking a look at the apple brand architecture strategy in our umbrella branding example.
Finally, youâll learn umbrella branding advantages and disadvantages and how this strategy can be leveraged for both small business and corporate branding.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 7 effective branding tips that you can use to influence the image of your brand in the mind of your audience and grow your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll separate branding and marketing and uncover why these two terms cause so much confusion amongst business owners and entrepreneurs.
Next, youâll learn how branding can be simplified into the meaning and context you give your audience.
Then, weâll jump right into the 7 branding tips you can leverage to grow your business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this PODCAST, youâll understand what brand recall is, how it fits into brand awareness, and how to increase brand recall for your own business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll tack the question âWhat is a brand recall?â and how the consumer uses it to remember specific brands in specific categories, before looking at an example of brand recall.
Next, youâll learn why brand recall is an important aspect of brand awareness and how the memories formed through the brand experience play a major role in the recall of a brand.
Then youâll discover how to measure brand awareness and why a brand manager or strategist might want to measure brand recall.
Finally, weâll look at how you can strategically increase brand recall through the experience your brand offers.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
First, youâll learn how your personal brand already exists whether you decide to nurture it through a personal branding strategy or not.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Weâll cover the difference between business branding and personal branding how most business brands attempt to be more human through their brand strategy.
Next, weâll dive into the 5 personal brand examples so you can see how personal brands can be normal everyday people or celebrities.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the rebranding strategy process, why over half of the world's brands need a rebrand, and signs that a business needs a rebrand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover the trail of pain most business owners and entrepreneurs follow when deciding to build a brand for their business and why so many fail.
Then, weâll dive into what rebranding is and how it goes way beyond the logo and brand identity to include elements such as positioning, brand personality, messaging, name, tagline website, and collateral.
Later, weâll dive into the question of the cost of rebranding and whether or not a rebrand is expensive before exploring what makes a successful rebrand.
Next, youâll learn how to identify a brand in need of a rebrand so you can have an informed discussion with the brand manager.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a clear understanding of what experiential branding is, why itâs so effective, and how you can leverage these marketing tactics regardless of your budget size.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll start with an experiential branding definition to give you a foundational understanding of the term and how you can use it to put your brand on the map.
Then weâll dive into what experiential marketing actually is and how it drives brand awareness and brand loyalty.
Next, youâll discover why a brand would want to leverage experiential marketing and how an experience can be used to solidify a position in the mind of the audience and drive other exposure including word-of-mouth marketing and media coverage.
Then weâll explore what makes experiential marketing so effective and the difference between experiential marketing vs experiential branding.
Finally, youâll discover how to use experiential marketing for your small business or brand and look at an experiential marketing example from RedBull.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll learn 10 digital marketing mistakes that most businesses make and how to avoid them.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Whether youâre an experienced entrepreneur or new to marketing, these mistakes and how to avoid them, learned through years of trial and error can save your brand wasted time, effort, and money and fast track your success.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand what a unique selling proposition is, why you need one and why your customers rely on it to make a decision.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll address some of the terms that the USP or unique selling proposition is commonly confused with including the differentiation strategy, value proposition, positioning strategy, positioning statement and elevator pitch.
Next, weâll look at the unique selling proposition definition and how this translates to the reason you give your audience to choose your brand.
Then youâll discover why you need a USP and how you can be unique without being disruptive or game-changing.
Finally, youâll learn the key to a successful USP and how to can lead to brand loyalty
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 7 actionable content marketing tips you can use to build your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn why content marketing is so effective and the fundamental differences between push and pull marketing.
Next, youâll discover what constitutes an effective content creation and content marketing and strategy and the disciplines it includes including guest posting, blogging, copywriting, SEO, and much more.
Then weâll uncover how creating content elevates your profile as a thought leader and industry specialist which grows your personal brand and authority in your market.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand what brand experience is, the role it plays in raising brand awareness, and converting prospects into clients.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll look at some of the terms that are often confused with brand experience and how they differ including experiential branding and brand activation.
Next, youâll discover what brand experience is and the ecosystem of touchpoints that contribute to it.
Then weâll uncover the misconceptions of what brand experience is not and understand why brand experience is so important in building modern brands.
Finally, weâll dive into what brand experience design is and take a look at a brand experience example in the form of Nespresso.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn 8 email marketing tips that you can use to grow your brand in 2021.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 8 brand positioning principles that you can use in your brand strategy development processes to build and grow differentiated brands.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Before we address what brand positioning is, weâll look at the critical role of branding and brand strategy.
Next, youâll discover that most brands donât actually have a defined position in the market or even a brand positioning statement and why itâs so important to provide our audience with meaning for segmentation and brand recall.
Then weâll take a look at each one of the brand positioning principles
If you want to build brands that give your audience a reason to turn their heads, then take these 8 brand positioning principles into your brand strategy development processes and build effective and differentiated brands.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll understand the 4 Ps of the marketing mix and how they apply to modern branding and brand strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll look at the traditional marketing approach, how it segments branding as a sub-set, and how modern brand building is evolving.
Next, weâll look at how and why branding and marketing are views differently in different segments and why itâs important to remember traditional marketing concepts.
This overview will give you the tools to discuss the traditional marketing mix and how it applies to modern branding.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 10 copywriting hacks that you can use in your brand messaging to influence the image of your brand in the mind of your audience.
First, weâll address why the word âLogoâ is more associated with brand-building than âCopywritingâ, but how well written and a strategic copy is arguably one of the most influential tools of any brand.
Although there are more comprehensive copywriting tutorials and copywriting courses, simply using these 10 copywriting tips will dramatically enhance the effectiveness of your brand strategy, messaging, and marketing.
For more brand strategy resources and downloads visit brandmasteracademy.com
By the end of this podcast, youâll have a step-by-step process to create a digital marketing strategy to grow your business and brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll differentiation digital marketing and traditional marketing and dispel a common myth about marketing in the digital age.
Then, youâll discover the most common roadblock and challenge for entrepreneurs and business owners when they enter the world of digital marketing for the first time.
Then, weâll separate marketing tactics and techniques from marketing strategy before we break down a simple 5-step process you can use to build your digital marketing strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have had an introduction to digital marketing and youâll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll break down the basics of digital marketing to its purest form to give you clarity in direction.
Next, weâll differentiate marketing and advertising and how the important difference can impact your overall strategy and tactics including email marketing, content marketing SEO, and much more.
Next, youâll learn the difference between channels, platforms, tools, tactics and techniques that go into a digital marketing strategy and how to rise above the overwhelm which these 4 Questions
Use this introduction and high-level overview to gain clarity on your digital marketing efforts so you can develop an effective marketing strategy to grow your business and brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll explore what weâve learned from neuroscience over the past 20 years to understand the human brain and how we make decisions.
Then youâll learn how to inject emotion into your branding, marketing, and messaging to make emotional human connections with your target market.
With this process, you can design a brand experience that makes emotional connections at every touchpoint to ultimately grow your brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the difference between a brand designer vs brand strategist vs entrepreneur roles in a branding business and how to decide where to focus your efforts.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll break down the major roles in a branding business when starting out as a freelancer or solopreneur.
Next, youâll discover the number one way you can excel at any role, specifically these major branding business roles, and how to decide where to prioritize your efforts if you want to grow your business or just want to be the best you can be.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 6 neuromarketing techniques you can use in your brand messaging to make neural connections with your audience to build a brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover neuroscience, itâs advances in recent decades, and how it has helped us to understand the brain, why humans behave the way they do, and how they make decisions.
Then, weâll address the idea that neuromarketing and its practices can be seen as a form of manipulation and how you can ethically use it in your efforts.
Next, weâll dive into the 6 neuromarketing tactics you can leverage in your brand communication.
Ultimately, by the end of this video, youâll understand how you can ethically leverage neuroscience across your brand messaging to make connections.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 6 digital marketing principles you can use in your business to grow your brand in 2020 and beyond.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how marketing trends, specifically digital marketing trends come and go while fundamental principles will give you the tools to find marketing success across all channels.
Then weâll highlight how marketing platforms and tactics come to evolve or are reinvented regularly including email marketing and automation, Instagram marketing, Facebook marketing, SEO, content marketing, and many more.
Next, weâll dive into the fundamental guiding principles you can use in your business to grow your brand.
Take these principles into your own business and use them to guide your marketing decision and marketing strategy to see consistent results and ultimately grow your brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâre going to define exactly what your brand building efforts aim to achieve and why thatâs so important for your target market research and analysis.
Next, we uncover who your brand exists for and where to find your target audience online through forums, social media, and other sources.
Then, weâll cover the 6 steps and tactics you can use to identify your target market.
This process highlights the fact that psychographics and demographics are only the starting point and if you want to make a human connection with your audience to build your brand then you need to understand their goals, challenges, and emotions.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a pricing strategy you can use to sell your branding and marketing services without trading your time for a paycheck.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn about the crippling employee mindset that most new freelancers take into their business that hampers any possible business growth.
Next, weâll look at how must service-based businesses charge for their services (hint, most donât charge by the hour).
Next, weâll look at your most valuable asset, which is your time, and how many businesses that price by the project, still base their prices on time.
Finally, weâll look at how the pricing strategy of most successful serviced based business is based around the end result of what they provide and how critical it is to your branding or digital marketing business to adopt this approach for growth and success.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have the structure and framework to build a digital marketing funnel to generate leads and sales for your business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll cover some of the common terms that are used interchangeably including sales funnels, marketing funnels, digital marketing funnels and lead generation funnels.
Next, Iâll share how Russel Brunson and Ryan Deiss both helped me to understand marketing funnels and how it all just clicked for me.
Then, youâll learn the critical difference between tactics and strategy and how different your marketing strategy is from a single marketing tactic.
Next, youâll learn that your sales funnel is not just a marketing strategy but an entire system to help you develop leads and convert leads into sales and customers before I show you how to create a digital marketing funnel using a proven template.
Finally, youâll understand that all the marketing and sales tactics in the world wonât help you to build your brand and grow your business unless theyâre part of a system thatâs designed to guide your audience from a cold lead to a happy customer.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for any brand strategist.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll explore the widely understood terms and ideas around branding and how they lack direction to execute or develop a brand strategy.
Next, weâll dive into the individual strategic principle of brand strategy one by one.
These 5 fundamental brand strategy principles donât change.
Theyâre not based on trends and will remain relevant for generations.
If you want to become a brand strategist and develop brand strategies for your client (or develop a strategy for your own brand), understand them, know them, learn them and use them as a guide for every strategic brand you build.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll meet Bob, the logo shopper who always asks âhow much for a logoâ how you can turn this potential time-waster into a valued paying client.
Next, youâll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking.
Then, weâll dive into the questions you need to ask that will help you to sell your brand strategy services.
By asking all 5 of these questions youâll achieve 3 things
[1] Youâll Position Yourself As An Authority
[2] Theyâll Question Their Logic
[3] Theyâll value your response
This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn that raising brand awareness is the task of taking a cold audience to a warm audience to put your brand in the mix in the buying decision.
Next, weâll cover the key to raising awareness and how Facebook ads brand awareness campaign does not necessarily equate to brand awareness in the market regardless of your marketing budget.
Then, youâll discover the #1 brand awareness strategy to raise your brand awareness and build your brand when we explore email automation.
Youâll learn how email automation and the average consumer touchpoints required to achieve brand awareness tie in together and how an email is a marketing tool you can use to help your target market understand who you are, what you do, and why it matters.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyone pulling in the same direction, and make the most of your budget.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll address the critical misconception of the role of marketing strategy and how everyone from small business entrepreneurs to big business CEOs get it wrong.
Next, weâll break down how the marketing strategy is formed from individual marketing tactics and techniques including Facebook ads, google ads, content marketing, SEO, social media marketing, PPC, email marketing and much more.
Then, youâll discover how brand strategy differs to marketing strategy in the way it defines who it wants to influence and how it will influence them.
Finally, you'll learn that brand strategy is the who, what, why and how while the marketing strategy is the where and when.
Branding without marketing lacks execution while marketing without branding lacks direction and both are needed for brand and business success.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video youâll be able to identify 10 clear-cut signs that your client is not the right fit for your business and how to get rid of them.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn why itâs critically important for you to only work with clients who are aligned to the business you want to build and why how bad clients will sabotage your progress.
If your clients show these signs, take the time to havbe a direct conversation with them.
If the relationship doesnât improve, let them go professionally and reinvest that time into your own business and brand in order to find the right clients who value what you do.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have 15 modern and actionable digital marketing techniques you can use to connect with your audience and grow your brand and business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll look at the branding vs marketing relationship and why itâs critically important to consider both in your digital marketing strategy.
Next, weâll look at what digital marketing is and why there is no silver bullet despite what some digital marketing course or tutorial might tell you.
Then weâll jump into the strategies and tips that you can use to grow your brand and business.
Youâll learn from this digital marketing video that there are many marketing strategist and tactics you can use but itâs important to be strategic in your approach.
Ensure you have a solid brand strategy and marketing funnel and then focus on three other techniques and apply consistency.
Stick with it and youâll see results.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll understand the value of brand advocacy, why advocates make great sales representatives and how to create brand advocates from your existing customers.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn why paying for advertising and push marketing is much more expensive and more difficult than using brand advocates to generate sales.
Youâll discover why social proof compels us to take action more than brands telling us why theyâre the best.
Then, weâll look a 5 techniques that you can implement in your business today to start turning clients into advocates to grow your Brand.
If you want a strategy that allows you to focus on satisfying your clients and growing your reputation to pave the way for clients knocking on your door, then implement these steps into your business then make your clients happy and get them talking.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn that raising brand awareness is the task of taking a cold audience to a warm audience to put your brand in the mix in the buying decision.
Next, weâll cover the key to raising awareness and how Facebook ads brand awareness campaign does not necessarily equate to brand awareness in the market regardless of your marketing budget.
Then, youâll discover the #1 brand awareness strategy to raise your brand awareness and build your brand when we explore email automation.
Youâll learn how email automation and the average consumer touchpoints required to achieve brand awareness tie in together and how an email is a marketing tool you can use to help your target market understand who you are, what you do, and why it matters.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have clarity on what brand voice is and how to go about developing a unique voice for your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll take a look at the modern trend of human brands and why brands are becoming more distinctly human than ever before.
Next youâll discover why brand tone of voice and brand personality go hand in hand and how theyâre both developed within the brand strategy.
Then, weâll dive into how to develop your brand voice with a simple 4 step framework
If you want to make your brand stand out or grow your brand in 2020, 2021 and beyond, whether on social media, your website or in the marketplace, you need to create a unique brand voice that will turn the head of your target market and help you make connections.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a solid understanding of what a brand manager is, what brand managers do and how to manage your brand more effectively.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover how expansive the brand managerâs role is and how it encompasses everything the brand does and communicates.
Next, weâll cover some critical questions brand managers need to ask to analyse and optimise the performance and management of their brand.
Then, weâll compare the brand management roles of brand managers from the big business world and the small business world and how they oversee brand-building roles such as content creators, designers, developers, copywriters, Facebook and Google ads experts and social media managers.
Finally, you learn the key responsibilities of a brand manager, how to become a brand manager and how to build a brand in 2020.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll understand the five stages of customer awareness, so you can design a customer journey that guides your audience every step of the way.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn about Eugene Schwartz and his 1966 book breakthrough advertising where he introduced the concept of the 5 stages of consumer awareness.
Then, one by one weâll dive into the 5 stages and how each stage leads to the next in a cohesive journey.
Finally, Iâll introduce you to a simple formula and communication technique that you can use in your brand strategy to communicate with relevance and resonate with your target market at every touchpoint.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently.
Next, weâll look at the definition of each beingâŚ
Brand Design = The Design Of The Visual Brand
Brand Strategy = The Plan For Brand Expression
Next, weâll cover the idea that âA brand is not a logoâ and why there is so much misunderstanding around this idea and how brand strategists do so much more than making a brand look good.
Then weâll look at the brand design and strategy deliverables including
⢠Logo
⢠Colour palette
⢠Typography
⢠Graphics Style
⢠Positioning strategy
⢠Audience personas
⢠Brand personality
⢠Tone of voice & Language
⢠Messaging
⢠Storytelling
⢠And more
Finally, weâll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll understand the difference between the customer journey map and the customer story so you can design a better customer experience for your brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll break down the customer journey. Weâll look at how a series of steps represents your audience's journey to success and how customer journey mapping can help you design a better user experience.
Next, youâll discover the customer story and how it differs to the customer journey. Youâll learn about the before state and the after state and how this can influence the overall experience you design.
Finally, weâll break down an example of the difference between the customer journey vs the customer story when looking through the lens of an average entrepreneurâs story and how that can be used to design your brand experience.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video youâll be armed with the most effective personal branding strategy which you can use to build your personal brand in 2021, 2030, 2040, 2050 and beyond.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn the difference between business branding and personal branding and how the personal brand has become an increasingly important asset for entrepreneurs and influencers.
Next, weâll cover the similarities between the two and most importantly, what the overarching goal of branding is.
Then, weâll take some perspective by looking at modern marketing strategies and how many businesses try to build a brand through push marketing strategies that repel their target audience.
Iâll also cover a very impactful book by Gary Vaynerchuck, The Thank you economy and the impact it had on my personal branding strategy and overall approach to business.
Finally, Iâll uncover the most effective personal branding strategy, which is simply being the most helpful person you can possibly be to your audience.
When you provide help, ideas, processes, tip, tactics, processes and systems or any other way you can help them overcome their challenges, your success will take care of itself.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll have a detailed overview of the touchpoints on your customer journey map so you can design and experience at every interaction.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll discuss the old way and new way of branding and the importance of brand strategy when it comes to appealing to your target market.
Then, youâll learn how every touchpoint represents another opportunity to hook your audience and influence how they perceive your brand.
Then weâll jump into all 21 touchpoints which include:
[+] Advertisements
[+] Social Posts
[+] Video
[+] Mobile
[+] Website
[+] Podcasts
[+] Direct Mail
[+] Email
[+] Blog Posts
[+] Workshops
[+] Webinars
[+] Support
[+] and moreâŚ
This video will leave you in no doubt that customer journey mapping requires a well thought out brand strategy which aims to shape the mind of the audience as every single touchpoint.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll have 9 brand storytelling strategies that will help you to create a brand story to captivate your audience and draw them in.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll discuss how consumerâs tolerance for push marketing is diminishing and how modern marketing strategies are adapting to a pull marketing approach.
Next, youâll learn the scientific reason why storytelling is the most effective communication strategy available to brands.
Then, youâll learn the 9 brand storytelling strategies you can take into your own business and brand to make human connections with your target market.
This video will show you that brand storytelling is not just for brands like Nike, Red Bull or Patagonia. If you apply these strategies, you can tell stories that will resonate with who your audience is and the journey theyâre on.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll have the fundamentals of personal branding and the understanding of personal brand strategy to build a personal brand in 2021 and beyond.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how a personal brand is an asset you can build to open doors in your business and personal life and how your personal brand already exists whether youâve taken the time to develop it or not.
Then youâll learn how to build a personal brand with a step-by-step process and modern personal branding techniques.
With these personal branding tips, youâll be able to increase your personal brand value and awareness and build an asset that will open doors for years to come.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll have a clear understanding of how master brand storyteller red bull uses storytelling in their marketing strategy to captivate their audience.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have an 8-step template to map your customers' journey and design a user experience that will influence your audience to become customers.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what customer journey mapping is and how it impacts your brand strategy and the way you build your brand.
Next, youâll learn about the relationship between branding and marketing and how your customer journey map plays a strategic role in aligning these two important strategies.
Next, Iâll give you a very relatable customer journey map example, which will provide clarity for how you can design your user experience.
Then youâll learn about the importance of the human brand persona before we jump into the 8-step customer journey map framework.
And that is your 8-step customer journey map template.
Use it to design a user and customer experience that will excite and impress them at every touchpoint on the customer journey.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have clarity on what customer journey mapping is and how you can use it in conjunction with design thinking to map a seamless and enjoyable user experience for your customers.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Iâll use a customer journey experience example to illustrate the concept of the customer journey map.
Youâll learn that customer journey mapping is all about stepping inside your customers' shoes and uncovering what they experience.
The objective of mapping your customer journey is to understand
[+] Where they want to go
[+] Why they want to go there
[+] What are their limitations?
[+] What are their challenges?
[+] How do they research?
[+] What problems do they need to solve?
[+] How do these problems affect them?
[+] What do they want to avoid?
[+] What do they want to achieve?
Next, youâll step into the shoes of your audience to understand the journey theyâre on, how your brand fits into their lives and how to ask questions to uncover their needs and emotions.
Finally, youâll learn how customer journey mapping facilitates the design of the user experience in order to shape their perceptions about you, your brand and how you can impact their lives.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll have a 7-step process that you can use within your brand strategy development processes to define brand personality traits and build a brand with character.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll explore the human brand philosophy and why itâs becoming increasingly important for branding and marketing strategies to communicate with empathy and human engagement.
Next, weâll go through the 7 Step process that will give you the tools and techniques to define brand personality traits for your brand.
And thatâs it.
You now have the processes to define your brand personality traits and build brands to make human connections
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their lives as you do it.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll cover a bit of brand storytelling 101 and define what a brandâs story should not be about.Â
Then weâll begin to uncover the objective and end goal of a brand story so you can clearly understand what you should be aiming to achieve from storytelling.
Then, step by step, Iâll run through a brand storytelling and development process that you can use so you know how to create a brand story for your brand.
[1] Understand the audiences life
[2] Step into their shoes
[3] Understand their challenges
[4] Uncover their emotional investment
[5] Illuminate the two roads
[6] Tell Their Story
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a clear understanding of the brand strategy and rebrand of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your business or a clientâs.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
If youâre considering a rebrand, you want to understand the rebranding process or you just want an example of a successful rebrand then this video is for you.
First, weâll dive into the history of Mailchimp and how the founders grew the brand from a small startup to a $400 million dollar company before their rebranding strategy.
Next, youâll discover how the rebranding idea came from natural evolution and demand from their customers.
Youâll see how Mailchimp repositioned themselves in the market with a repositioning strategy to appeal to a broader audience.
Then youâll discover how the founders made some critical and strategic decisions with a focus on their existing customers and loyalty to the brand personality that helped to build the brand.
Finally, weâll explore the bright and energetic brand identity system that went against the technology industry trend which has continued to set them apart.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do.
Then weâll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity.
Next, weâll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
If you want to become a brand strategist and learn how to run a brand strategy workshop, then avoiding these mistakes is critical.
First, weâll cover off what a brand strategy workshop is and the objective of running a strategy session.
Then weâll cover the six most common mistakes you need to avoid.
[1] Not Setting the mood
[2] Not having a timed agenda
[3] Over Talking
[4] Not Managing Personalities
[5] Shutting down ideas
[6] Making Assumptions
If you make any one of these critical errors, your strategy workshop could be derailed. Avoid them, and your halfway there to developing a brand strategy in collaboration with your brand leadership team.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll understand the brand strategy process and have a roadmap to become a brand strategist.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Iâll break down what branding, brand identity, and brand strategy is and why these specific definitions matter.
Next, youâll discover how the brand strategy aims to make the business and brand more appealing to the audience by being more relevant.
Next, youâll learn what is included in a brand strategy and how to develop a brand strategy from scratch.
By the end of this tutorial, youâll have a roadmap to go out and develop brand strategist for your own brand or your client.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, Iâm gonna talk a little personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Iâll share with you how terrible I was when I began to build my own personal brand but how important this period was in avoiding bigger mistakes.
I also share how Iâve taken inspiration from some of the biggest names in the business including Marty Neuemeir, Chris Do, Al Reiss, Seth Godin and Gary Vaynerchuck.
Next, youâll discover how being genuine in building relationships can lead to other people and influencers in the industry getting behind you and defending your brand building and content creation efforts.
Then, Iâll uncover the biggest personal branding mistake you could make and how someone in the branding industry is demonstrating exactly what not to do through the very actions theyâre taking.
I share with you how multiple branding influencers have reached out to me to highlight how this content âcreatorâ has consistently copied the Brand Master Academy content word-for-word.
Since then, weâve hired an external company to document evidence and issue multiple takedown notices, yet still, the âword-for-wordâ plagiarism continues (and more people are beginning to take notice).
All of this sets the tone for the overarching message of this video.
YOUR BRAND AND YOUR PERSONAL BRAND IS YOUR REPURATION.
THE ONLY WAY TO BUILD A SUCCESSFUL PERSONAL BRAND IS TO FIND YOUR OWN VOICE.
Regardless of where you are now in your personal brand building, take confidence in the fact that there is only one you.
Take inspiration from others, but put all your focus and effort into finding your own unique voice, opinions, ideas and content and build a brand that you can truly and honestly call your ownâŚ
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you learn about the brand strategy sales process and the importance of having a structured funnel in place to generate leads you can sell your strategies to.
Next, youâll learn how the discovery session and the strategy session fits into the sales process and the decision you need to make about how you structure your fees.
Then, weâll dive into the details of the brand discovery session. Weâll cover what it is and what the end goal is so you can become crystal clear on the outcome you need to achieve.
Weâll then uncover how the brand strategy workshop is structured and what you need to achieve as an objective from this collaborative meeting with the leadership team, which lead you to the deliverables of your strategy project.
From this video, youâll walk away with clarity on the difference between the brand strategy workshop and the brand discovery session and youâll be armed with invaluable information about how you can sell brand strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what a brand strategy workshop is and how professional brand strategists guide the business leadership team to develop the brand strategy collaboratively.
Then, youâll discover how to run and brand strategy workshop using these questions as a framework and how each question opens up multiple questions to expand the conversation and the session.
Next, youâll see how the target market takes center stage and how to leadership team can develop affection for the people they want to connect with.
This collection of questions is not just another branding questionnaire; it is the foundation of the brand strategy workshop and if used effectively by the brand strategist, can provide a solid foundation for the brand strategy development.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this video, youâll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services.
Then weâll discuss why itâs so important to find and develop an effective positioning strategy for your branding & creative business.
Next, weâll just into the actionable steps you need to take to uncover profitable niches.
Step 1: Identify Industries With High Profit Margins
Step 2: Identify Sub_industries for more relevance
Step 3: Analyse the industry branding level
Step 4: Identify The Target Region
Step 5: Calculate The Number Of Businesses In Your Market
Step 6: Estimate A Conversion Rate
Step 7: Estimate Your Average Invoice
Step 8: Calculate Your Potential Revenue
Step 9: Rinse Repeat & Review
By the end of this video, youâll have a 9-Step process you can use to uncover profitable niches to find high paying clients that have the budget to pay you for your specialist brand strategy services.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value branding and increase their desire to invest in it.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn why business owners over-invest in marketing by chasing a return on interest (or return on investment) while under-investing in branding to their detriment and why measurement capability doesnât mean success.
Next, youâll learn that lack of branding metrics doesnât mean wasted money and how branding works in the background to influence brand equity and in turn marketing metrics.
Then, weâll uncover how building a brand and brand awareness goes beyond advertising and marketing spend and why consumers are drawn to pull branding not push marketing.
By the end of this video, you wonât just have a clear understanding of the difference between marketing ROI and branding ROI, youâll have a conversation shifter that will convince clients and stakeholders they need to invest in their brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this video, youâll have a simple 7-step process you can use to strategically name your brand, company, business or product to land in the mind of your audience.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid it].
Next, youâll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.
Then, weâll uncover the detail behind the simple 7-Step Strategic Brand Naming Process.
Step 1: Know Your Audience
Step 2: Know Your Positioning Strategy
Step 3: Gather Positional Keywords
Step 4: Merge, Morph & Make Believe
Step 5: Quality Selection
Step 6: Check Availability
Step 7: Apply In The Real World
Once youâve completed each step in detail, youâll be well on your way to uncovering the perfect brand name for your business [or your client's business].
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Iâm going to show you why authenticity in personal branding and business branding are slightly different before breaking each down one at a time.
Iâll show you how to extract the right level of personal brand authenticity using a specific technique and also highlight the dangers of misusing it.
Then. Iâll uncover the scientific framework I use to first develop the business brand personality and then, how that personality needs to be aligned with a certain strategic branding element to be truly authentic.
By the end of this video, youâll be crystal clear on the difference between business brand authenticity, personal brand authenticity and how to go about developing a personality for your business brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So, you know the difference between brand promise vs tagline⌠or do you?
You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, youâre sabotaging your brand strategy.
In fact, this video goes beyond just the breakdown of brand promise vs tagline and illustrates the impact your brand communication strategy has on your entire brand strategy.
By the end, youâll be able to articulate the difference between brand promise vs tagline, describe why and how the brand promise shapes the idea of your brand in the mind of your audience and how it does this at every touch point
Want to dive deeper? Check out the full article below.
https://brandmasteracademy.com/brand-...
For more brand strategy resources and downloads visit brandmasteracademy.com
So, what is brand awareness anyway and how do you go about building brand awareness for your brand?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Iâm going to show you how you can go about defining your brand awareness campaign to raise awareness for your brand and what most and the secret the best marketers use to connect.
Then, Iâll dive into the tools and techniques you can use to raise awareness for your brand before answering the question âhow long does brand awareness take?â.
In the end youâll understand what brand awareness is, why itâs so important, the key ingredient for a successful campaign and how itâs possible to raise awareness with little budget.
Want to dive deeper? Check out the full article below.
https://brandmasteracademy.com/how-lo...
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So, youâre building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the deference between target groups vs target audience?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In fact, not knowing these critical audience distinctions or building a brand without strategically targeting your audience effectively, could be the difference between brand success and failure.
With that, hereâs what youâre going to learn
Iâm going to break down what your target audience is and how you can go about defining it.
Then, Iâll compare this definition to your target group and highlight the defining difference between the two.
Then, using your understanding of the difference, Iâll show you how you can strategically target your audience so you can build a hyper target communication strategy for your brand.
In the end, youâll understand the difference between target groups vs target audience and how these distinct differences support the brand strategy.
Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/target-...
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So, youâre building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the deference between target groups vs target audience?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In fact, not knowing these critical audience distinctions or building a brand without strategically targeting your audience effectively, could be the difference between brand success and failure.
With that, hereâs what youâre going to learn
Iâm going to break down what your target audience is and how you can go about defining it.
Then, Iâll compare this definition to your target group and highlight the defining difference between the two.
Then, using your understanding of the difference, Iâll show you how you can strategically target your audience so you can build a hyper target communication strategy for your brand.
In the end, youâll understand the difference between target groups vs target audience and how these distinct differences support the brand strategy.
Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/target-...
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Weâve all seen double meaning tagline examples before, but why are they so
effective?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Brands that are able to make neural connections in the brain associated
with the idea they want their audience to remember, have a significantly greater
chance own owning that position in their mind.
With that, hereâs what youâre going to learn
First, Ill show you why the strategic role of the tagline plays an important part in
positioning a brand and how a double meaning tagline can help the brain to
associate a brand with a given position.
Then Iâll show you some iconic examples of double meaning tagline before
breaking down the meaning behind them.
Finally, weâll identify the individual neural connections and associations that
these brands make through their tagline and how that solidifies their position.
In the end youâll understand the scientific reason behind why this type of tagline
is one of the most potent tools in brand strategy and youâll be inspired to develop
your own for your brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
What are the advantages of brand positioning and how can you leverage them to
dominate your market?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Building a brand without a strategy is branding for show and without
strategic advantages, it has little hope for success.
With that, hereâs what youâre going to learn in this video
First, Iâm going to show you how different brand positioning approaches offer
different advantages in your branding and marketing efforts.
Then, weâll discover how some of the biggest and most popular brands in the
world gain significant advantages over their competitors through their
positioning strategies.
Youâll learn that there is no one-size-fits all approach to position and why thatâs
an important edge in developing your position.
Finally, youââ find out how positioning is a creative game and there are infinite
ways to position your brand apart from your competitors through creative
strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
When it comes to brand positioning, how do the best brands in the world do it? Do they use strategy? Do they use creativity? How do they find a unique position?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Before we motivate you to find a unique position for your brand with these exceptional brand positioning examples, letâs take a second take stock of this strategic task.
When it comes to building a brand, no task in more critical than developing the brand positioning strategy.
Think about itâŚ
The entire end goal of branding and marketing is to show your audience why your brand is the brand they should choose, rather than those pesky competitors.
According to the âFather of Modern Marketingâ Philip Kotler, brand positioning is:
âThe act of designing the companyâs offering and image to occupy a distinctive place in the mind of the target marketâ
In other words, your positioning strategy attempts to tell your audience (and have them remember), why they should pick your brand over your competitors.
There are many ways to position a brand and many types of positioning strategies though its important to remember that brand positioning is a creative game.
With the right position you can give your audience something new by simply existing.
Bold brands that capture the attention and imagination of their audience are born in the strategy room from creative thinking and problem solving.
Do you have a strategy room for your strategic thinking?
Do you have any handy hacks for creative a strategic thinking environment?
Let me know in the comments Right Now!
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So, youâre putting a brand together, youâre doing it right and youâre looking for differentiation strategy examples to spark ideas right?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Itâs no secret that developing a strategic brand needs a differentiation strategy to differentiate your brand from the swarms of other brands all offering similar products or servicesâŚ
But here's the thing.
Everything about the brand speaks to their proud British heritage and they leverage the characteristics that come with this association
How could this apply to the brand youâre building?
Can you leverage heritage or origin to build trust?
When it comes to developing a brand strategy, there is no element throughout the entire brand development process that is more critical than the differentiation strategy.
Which of the above examples was the most inspirational and did any spark an idea?
Let me know in the comments Right Now!
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So, youâre building a brand and its time to come up with that tagline or slogan or catchphrase or motto that people will remember.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
But which do I need to help my brand grow?
Thatâs your slogan, right?
Or is it your tagline?
Is there a difference?
Are they one and the same?
Or are they strategic tools for specific scenarios?
In this article, weâre gonna dissect the two and put them side by side so you wonât need to ask any of the above questions again.
In the world of branding and marketing, thereâs no shortage of elements that cross over to the point that it can often be difficult to distinguish between them.
Itâs important to know when youâre building a brand, which tools to use and when.
The tagline is a critical tool for establishing an initial position in the market by associating the brand with the difference and value they offer.
The slogan is a useful and flexible tool for testing different approaches and can sometimes open the door to a broader idea based positioning.
Are you building a brand using either of these tools?
Weâre you already using them correctly or will you change your approach going forward?
What is your biggest takeaway here?
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, youâll learn how to create brand equity so you can increase the value and awareness of your brand, and the willingness of your audience to choose you.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First Iâll give you a quick brand equity explanation so you understand the meaning and importance of this branding term.
Then, Iâll dive headfirst into this 10-step process that you can take into your branding and marketing efforts to ultimately grow your brand including these techniques.
Building Visual Awareness
Using Effective Positioning
Communicating Your Brand Difference
Engaging With Brand Personality
Leveraging Brand Storytelling
By the end of this video, youâll have an actionable plan to begin growing your brand equity and the value of your business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, youâre going to learn exactly what brand equity is and how you can leverage this model to grow your brand and demonstrate your branding expertise.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâre gonna learn how marketing gets you sales but it doesnât build you an asset that investors look to for value in your business in the way that brand equity does.
Next, youâll discover how the willingness or a customer to choose your brand or to pay a premium for it can be quantified into an asset that increases the overall value of your business and brand.
Finally, Iâll show you how leveraging this business term will raise your profile as an expert and earn trust from your prospective clients that you can help their business (and brand equity) to grow.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, youâll learn how the most loved brands in the world use brand storytelling in their content marketing and digital marketing with these brand storytelling examples.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll quickly cover what brand storytelling is and why the biggest brands in the world leverage this strategy to connect with their target market and build deep relationships.
Then, using brand storytelling case studies weâll dive into brand story examples from some of the most well-known brands in the world including
Spotify,
Dove,
Airbnb,
Warby Parker
and
Nike,
By the end, youâll have a fresh perspective on how creative and fluid brand storytelling can be and why itâs so effective in engaging audiences, building relationships and growing brands.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, youâll learn the two main brand strategy workshop approaches you can use in your branding agency and how to define the best approach for your business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn the role and goal of a brand strategy workshop and how it forms the foundation of any effective brand strategy.
Next, youâll learn the formation and structure of each of these strategy session approaches and the shared goal across all formats.
Then weâll dive into the in-person workshop structure and how it leads to collaborative insights and effective relationship building as well as covering the pros and cons of this approach.
Finally, weâll explore the remote brand strategy workshop approach and why this approach is becoming increasingly popular with smaller branding agencies in this post-pandemic world.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, Iâm going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Iâll break down what brand architecture means and how both big brands and small brands can leverage it.
Then Iâll break down the technique that brand strategists use to develop sub-brands from products, services, divisions, and companies.
Next, Iâll provide a practical example of why you might need or should consider brand architecture when planning for brand growth.
Finally, youâll discover the main brand architecture models including a branded house and a house of brands, and see some brand architecture examples in the Apple, FedEx, and Unilever brands.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what brand strategy is, why itâs the most effective communication strategy known to man, and how you can leverage it to make connections with your customers.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what exactly brand strategy is and debunk the biggest myth and mistake that small businesses and brands make.
Then, weâll highlight exactly who the brand story should shine a light on and how the journey of your audience takes center stage.
Then youâll discover the end goal of storytelling and how to effectively weave your brand into the story of your audience as the route to their objectives.
Finally, youâll see a brand storytelling example from Nike and how they use brand storytelling to effectively make emotional connections with their audience.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have seen how 10 over the most charismatic and most loved brands in the world use brand personality and characteristics to connect with their audiences through human emotion.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
The brand personality examples include:
Lego
Alfa Romeo
Dove
Nike
Lynx / Axe
TOMS Shoes
Mercedes Benz
Coke
Ikea
Apple
The examples outline how each brand leverages human characteristics and personality to engage and resonate with their audiences.
Weâll uncover each brand's visual identity style, language, tone of voice and characteristics used throughout their brand communication.
When you sit down to develop your brand strategy and personality for your brand, review this video and take inspiration from the most loved brands in the world.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know the #1 brand strategy mistake made by entrepreneurs, business owners, and professional brand builders so you can avoid it to position your brand effectively.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll discuss an idea put forward by an industry influencer that unless you plan to change your entire industry then you donât have a strategy.
Then Iâll debunk that myth to focus on what positioning and brand strategy is actually about and what professional brand strategists know to be true.
Contrary to the belief that your brand needs to be revolutionary, industry-changing, innovative or disruptive, youâll learn that an effective brand position strategy is about being more relevant and appealing to your audience.
So stop making this #1 brand strategy mistake and start positioning your brand effectively.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll know what a brand audit is, why it's an effective tool, and how you can use it to demonstrate your expertise and get more clients.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll break down exactly what a brand audit and what objectives and goals the audit aims to achieve.
Then youâll discover why an audit is beneficial to any business at any level whether theyâre losing money on marketing or growing fast.
Next, weâll break down what a brand strategist covers within the brand audit including the brand strategy elements, the visual brand, and the brandâs marketing activities.
Finally, youâll learn exactly what clients get, how they can use it to grow their brand, and why strategists should be using brand audits as a tool to get in front of established businesses.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a detailed 10 step technique you can use to sell your first brand strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how selling brand strategy becomes easier as you grow your brand strategist profile with experience and case studies.
But to get to where you need to get your first clients and case studies you can use to generate new business.
Youâll learn how to warm up your relationship with your existing brand design clients to land you back on their radar before offering them some exclusivity.
Then, youâll learn how to frame the value of your offering and get them to make an entry-level commitment to your discounted audit.
Next, Youâll deliver their audit report with your discounted quote before getting to work on delivering the strategy.
Finally, youâll learn how to gather social proof from those happy clients that you can leverage to increase your brand strategy client base.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a clear and complete understanding of what brand strategy is and why itâs becoming increasingly important for brands and business owners.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll dissect brand strategy and separate it from brand and visual identity design.
Then weâll look at a 10,000-foot view of branding and uncover the science and psychology behind how brands connect.
Next, weâll look at the deliverables of brand strategy including audience personâs, competitive research, positioning and differentiation strategy, brand personality and tone of voice and of course brand messaging and storytelling.
Then, step by step youâll discover how brand strategies are developed, the chronological order of events and the impact of brand strategy and brand management on brand awareness and the overall success of the brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a set of 9 brand naming principals you can use in naming your brand, business, product or service to increase the chances of your audience remembering you.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn that the brand name is far more important than most business owners realise and the biggest mistake to avoid that most entrepreneurs make.
Then, youâll discover the individual and combined strategic role of the brand name and how an effective name can help to solidify a strategic brand position.
Next, weâll uncover the critical importance of both clarity and memorability and the facilitative role the name has played for the worldâs biggest brands like Nike and Apple.
Finally, Iâll cover some crucial tips you need before deciding on a brand name and some ideas and processes to give you the best chance of finding the perfect name for your brand.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn where positioning has come from and why the concept which came from a book titled âPositioning: A battle for your mindâ, is more effective than ever in modern branding.
Then weâll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience.
Next, weâll cover the critical components of the positioning strategy including your audience and your competitors.
Finally, weâll discuss the key objectives of positioning and cover one of the best examples of effective brand positioning in modern history.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video, youâll have the tools to uncover exactly who your audience is so you can craft a branding message that resonates with their wants and needs.
First, youâll learn about finding clarity in the problems you solve before Identifying the group of people that most want or need that solution.
Then, youâll learn how to craft an audience persona by starting broad, then defining the detail through demographics and psychographics.
Next, youâll learn how to uncover their wants, worries, fears and desires so you know what drives them before you uncover the journey theyâre on.
Finally, youâll extract the emotions they have linked to that journey so you can resonate with them on an emotional level.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn the importance of the discovery session and how this influences the relationships you have with your client and the strategic brand you build.
Then, step-by-step, youâll begin developing a strategy for your brand starting with a solid foundation.
Next, youâll learn about positioning and differentiation to set your brand apart from the competition and make your business the obvious choice for your audience.
Then youâll discover the importance of infusing characteristics and personality into your brand messaging, storytelling, and brand identity.
Finally, youâll learn about brand collateral, expression, and marketing to deliver your brand to the world, raise your brand awareness, and manage your brand like a pro.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll have a complete understanding of what a target market is so you can identify your audience and craft a brand message that resonates.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn what a target market is not and how broad categorisations can work against your brand clarity and messaging. Then youâll learn how brands spend millions in wasted advertising because their audience is not refined. Next, youâll discover the levels of control and influence you have over how your brand is perceived and how you can leverage them.
Finally, youâll uncover the value of a refined target market when crafting a message so it resonates and raises your level of brand awareness.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Most freelancers spin their wheels selling their labour for hire and their time for dollars without ever growing.
In this video, youâll learn 6 creative ways to offer your clients more, generate more revenue and help them to manage their brands.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn about separating your execution services from your thinking and how you can potentially add more execution services to what you already provide.
Then youâll learn how to take part of your existing process and add to it to create an entirely new income stream to indoctrinate them into your philosophy and increasing your chances of ongoing consulting.
Finally, youâll learn how to package some of your services up into digital products you can upsell later and help your client with their ongoing brand management for a monthly fee.
By the end of this video, youâll have 6 effective and immediately actionable income streams you can take into business to increase your revenue, better serve your clients and grow your branding business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Speaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, you can dramatically increase your conversions and revenue.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this video, youâll learn how to raise the issue of price and budget in a way that frames your value for increased conversions.
First, youâll learn about the value-based approach and the cost-based approach and how to select what works for you.
Then, youâll learn about the importance of an integrated sales process to frame your value before introducing price.
Finally, youâll discover the effective technique of price anchoring and bracketing to introduce your price to align with value before learning the simple verbal commitment that dramatically increases your conversions from your proposal.
By the end of this video, youâll have a step-by-step process to speak to your client about pricing to convert more prospects into clients and grow your branding business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this podcast, youâll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Pricing branding services has never been more challenging in a world of low-cost design and DIY software.
In this video, youâre going to learn how to navigate your clientsâ expectations and frame your services to demonstrate your value using the contrast principal.
First, youâll learn what the contrast principal is, how it influences how we see things and the benefits of using it in your pricing strategy.
Then, youâll discover how the value ladder can be leveraged in your sales process and how leading with your high-ticket offer utilises the anchoring technique.
Finally, youâll see how the effects of contrast, frames your core offer so your client can see the true value in your branding services.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Grab your free brand archetypes cheat sheet at the link below
https://brandmasteracademy.com/brand-...
In this podcast, youâll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn about the science behind the framework and how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands.
Then, one by one, weâll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life.
Weâll explore:
Brand Archetypes Introduction
The Outlaw Archetype â Displays rebellion
The Magician Archetype â Displays mystique
The Hero Archetype â Displays determination
The Lover Archetype â Displays sensuality
The Jester Archetype âDisplays humor
The Everyman Archetype â Displays humility
The Caregiver Archetype â Displays kindness
The Ruler Archetype â Displays Authority
The Creator Archetype â Displays innovation
The Innocent Archetype â Displays wholesomeness
The Sage Archetype â Displays wisdom
The Explorer Archetype â Displays adventure
Youâll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level.
By the end of this podcast, youâll understand all 12 archetypes, their traits, characteristics, and core desires.
Youâll also understand the power and potential of using archetypes and why theyâre playing an increasingly important role in strategic branding.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography or colors.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this podcast, youâll learn why brand archetypes have become such an important element of brand strategy and how to use them effectively with this 5 step framework.
First, youâll learn how going beyond demographics and psychographics allow you to identify the personality of your audience and the archetype theyâre most aligned to.
Then, youâll discover how to combine desires, characteristics, and your audienceâs needs to understand the emotional landscape of your audience.
Finally, youâll learn how to identify the most appropriate archetype mix for your brand to use as the foundation for your brand personality.
By the end of this video, youâll have a 5 step framework youâll be able to take into your brand strategy process, to develop brand personalities that will connect with the audience.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, youâll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn about the science behind the framework and how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands.
Then, one by one, weâll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life.
Youâll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level.
By the end of this video, youâll understand all 12 archetypes, their traits, characteristics, and core desires.
Youâll also understand the power and potential in using archetypes and why theyâre playing an increasingly important role in strategic branding.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from Motto agency in New York.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In our chat, we dive into Mottoâs groundbreaking approach to branding which has taken them from providing creative work, to advising brands on diversity inclusion and big picture meaning.
Sunny gives us a sneak peek into her book âRare Breedâ and how the traits and vices of leaders can act as a spearhead to the brands they lead.|
We also discuss the evolution of the branding industry and how brand strategists must educate their clients and how to build a branding agency from scratch
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this podcast, you'll learn how to run a discovery session in a way that positions you as an expert, gathers the critical information and helps your clients to realise just how valuable you can be for their business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn about the primary and secondary goals of the discovery session so you going in knowing what you need to get out.
Then, youâll learn about the discovery session approaches so you can choose the right approach that works for you, your clients and your business.
Finally, weâll uncover an effective 2 phase approach that structures your sessions through information categories and ensures that you extract the critical data while demonstrating expertise and authority.
By the end of this video, youâll have the tools you need to run an effective brand discovery session in a way that will build your client base and set you up for success.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Most people canât distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much theyâll pay for your services.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First Iâll break down the most critical pricing mistake freelancers make and how to fix it so you stop undercharging and losing money.
Then Iâll break apart what you NEED charge in your quotes so youâre effectively covering your outgoings.
Youâll discover how to include profit in what you charge so you can grow your business and how to determine profit margins that suit you, your business and your clients.
Finally, youâll learn the most influential factor on whether or not your prospect will become a client and how you can influence their decision with this highly effective technique.
By the end of this video, youâll not only be able to articulate the difference between cost vs price vs value, but youâll also be able to use your understanding to confidently structure your pricing and influence your prospectâs buying decision with conviction.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
When you transition from providing logo design services to brand strategy
services, deciding how much to charge and what way to charge takes some work.
In this video, Iâll save you months of trial and error by showing you how you can
go about charging for your brand strategy services, so you feel confident and
your clients feel comfortable.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll break down the two most common pricing structure approaches for
both creative and strategic branding services.
Youâll discover the benefits of each approach including how you can structure
payments in proportion to the goals your work help to achieve or using
standardized flat fee approach.
Finally, youâll learn why itâs important to choose the structure that suits you so
you can deliver your pricing with conviction to ultimately influence your
prospects decision.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
When it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use.
In this video, youâll learn the different ways you can generate revenue from selling brand strategy services so you can get paid more for the branding work you do.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Before we cover how to get paid for strategy, weâll cover the psychological shift you need to undertake before so you can confidently position yourself to charge premium fees.
Youâll learn how to save hours of unpaid time by charging for the upfront work you do along with a marketing hack to execute it.
Then, youâll discover where the bulk of your revenue as a strategist is made and how you can create additional revenue streams in this phase.
Finally, weâll separate your executions services, ongoing recurring revenue streams, and a high-ticket service for you to supercharge the profitability of your branding business.
By the end of this video, youâll have techniques to create 5 separate income streams from the brand strategies you create and how you can move towards a high paying advisory role.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
ne of the most asked questions I get is âHow do I get more clients?â, but the better question is âHow can I charge more for my services?â.
In this video, youâll learn 5 techniques you can take into your branding business today to change your client conversations and charge more for your work.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn the key to distancing yourself from the cheap design market through differentiation.
Then, youâll learn how to earn trust by directing your conversations through strategically placed questions, intent listening and empathy.
Finally, youâll discover the impact of displaying you expertise and educating your prospect on the possibilities for their brand.
By the end of this video youâll have a set of actionable tips and techniques you can bring into your business right now to start charging more for your branding services to transform your earnings.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
The #1 question I get asked when it comes to building a branding business is âhow do I get more clients?â because every business needs revenue to survive.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this video, Iâll show you 10 actionable techniques you can use to convert leads into sales.
First, youâll learn about the value of speaking business, asking strategic questions and listening actively.
Then, youâll discover the power of empathy and how your prospect will see you as an expert without you saying much.
Finally, Iâll show you how your clients own aspirations and ambitions can unlock their desire to do business with you.
By the end of this video, youâll have a set of actionable techniques you can take into your branding business to boost your revenue and grow your business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
When I first became a freelance brand builder, I was naĂŻve.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
I had no idea how to build an actual business with processes that attracted leads and systems to convert them into paying clients.
In this video, I want to give you the tips and techniques it took me years to figure out so you can build a profitable branding business in minimal time.
First, Iâll show you the most important brand strategy for your own business so can attract the right type of client with the right budget.
Then youâll discover the impact of tailored messaging and the dos and donâts of price positioning.
After that, youâll learn about the importance of funnel marketing to your branding business and including lead magnets, email marketing, an offer, a sales process and a marketing strategy.
By the end of this episode, youâll have the tips, techniques and steps it took me years to figure out which you can take into your business right now.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
If youâre still winging it with your processes and designing off the cuff, youâre not building a business,. Youâre selling your skills.
In this video, youâll learn an 11-step brand design process to build strategic brands from a brand strategy.
This should also set the wheels in motion for you to begin documenting every process within your business so you can start moving the needle.
From strategy review to ideation, word mapping to thumbnailing, illustration to art direction, weâll break down the agency process step-by-step.
By the end of this video, not only will you have a proven brand identity design process to bring into your business, youâll have a valuable perspective on the importance of business processes.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business..
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Those that donât control it go nowhere.
Those that do, open up endless possibilities to move their business forward.
In this video, youâre going to learn 15 actionable time management tips & techniques to conquer time-sapping obstacles to become a productivity machine.
First, youâll learn about the power of combining the time blocking technique and productivity software and the biggest killer of your attention and concentration.
Then, youâll discover what I found to be my biggest breakthrough and the book that helped me find my discipline.
Youâll find out what tasks are critical to a productive day and what you need to put a strict timer on to avoid getting derailed.
Finally, youâll learn how the hustle culture can work against you and why downtime is so important.
By the end of this video, youâll be armed with 15 actionable techniques you can use to get more done, manage your time effectively and start moving your business forward.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Building a business is a lonely job and there are plenty of obstacles that lead to self-doubt.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
The power of the mind plays a critical role in the success or failure of your business. Learn to control it to build your self-esteem and it becomes the driver of your success.
In this video, youâll learn 7 realistic and actionable ways to take control of self-doubt and insecurity to boost your confidence and build your self-esteem, so you can become the business leader you were meant to be.
First, you learn to use the power of visualization so you can begin to believe what you can achieve.
Then, youâll learn about the zone to help you grow and a technique to silence the biggest critic in your life.
Youâll discover the important role failure plays in your success and how to turn it into an advantage and how to use your mirror as a source of inspiration to become your own influencer.
Finally, youâll learn how to use perspective to see the positives and realize youâre a lot further down the path to success than you might think.
By the end of this video, youâll have a set of practice and actionable techniques you can use straight away, to banish your self-doubt and insecurity and begin to build up your self-esteem and confidence piece by piece.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
As the old adage goes, in the design world, itâs either feast or famine.
But most businesses donât have the reserves to withstand a wave of famine for long.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
If you need revenue to get you through, then there are plenty of ways to use your design skills to bring it in.
In this video, Iâll show you that thereâs more to earning money from your graphic design skills than freelance client work.
In fact, Iâm, going to show you 10 specific and creative ways that you can leverage your skills in different ways, to not just earn revenue, but to potentially build a profitable and successful side business during quiet times.
By the end of this video, youâll be armed with a tonne of ideas, you can go out and put into action strength away to boost your design revenue and earn consistently throughout the year.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So youâre a freelance designer whoâs ready to level up an build a profitable branding business for growth and scale right?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Well, youâre in luck, because in this video, youâre going to learn the 4 key strategies you need to increase your revenue, get more clients, and grow your branding business.
First, youâll learn about the key business strategies you need to consider in order to implement scalable processes and develop a compelling offer.
Then, youâll learn about developing an effective brand strategy for your own branding business before we jump into how to get leads through your marketing strategy.
Finally, youâll learn why your sales process is such an integral part of growing your business and how you can sell without selling.
By the end of this video, youâll have a clear roadmap to develop a branding business thatâs positioned for growth and scale.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to market and sell brand strategy services and the brand strategist skillsets you need to develop.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this chat on the Brand Master Podcast, I have a well-known brand strategist and co-host with Chris Do on The Futur, Ms Melinda Livesey.
In our chat Melinda uncovers a little about her journey to become a brand strategist though we quickly move on to marketing and sales tactics that have helped her to grow her personal brand, reparation as a brand strategist and of course her strategy agency.
Melinda reveals some nuggets of gold and invaluable guerrilla marketing tactics she used (that any budding brand strategist can replicate) to get her first brand strategy clients.
We also dive into the brand strategy discovery session and brand strategy workshop process, selling consultancy services and the benefit of providing stand-alone strategy services to branding and creative agencies.
Finally, we discuss the graphic design skillsets that transfer seamlessly into the brand strategist role and the skillsets you need to develop to become a successful brand strategist.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this episode, Iâm going to break down a brand strategy session into the three phases so you can effectively structure and plan a brand strategy session with your clients.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Iâll show you the different types of brand strategy sessions including the brand strategy workshop and the remote strategy session and how to choose an approach that works for your clients and your branding business.
Then weâll cover the overarching goals of the brand strategy session so you stay on point to get the information you need.
Finally, Iâll break down the three phases of the brand strategy session which include the discovery session, the market research session and the brand strategy development session.
By the end of this episode, youâll be crystal clear on what a brand strategy session is, how theyâre structured and what you need to do to plan a successful session with your clients.
Want to dive deeper? Check out the full article below.
https://brandmasteracademy.com/what-is-a-brand-strategy-session/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this episode, Iâm going to show you the three levels of brand deliverables and the
23 individual elements you need to consider.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
With that, hereâs what youâre going to learn:
First, Iâm going to show you how planning deliverables and execution
deliverables differ and why you need to decide your position.
Iâll highlight your customer journey and why itâs critical for you to decide the role
youâll play in that journey.
Then, section by section, element by elements, Iâll go through the 23 branding
deliverables you need to consider if you are providing brand strategy to your
clients.
From poisoning to personality, messaging to brand Identity, marketing strategy
to content execution, Iâll cover everything your audience will be thinking about,
and things they wonât.
By the end of this episode, youâll have a clear understanding of where youâre
audience is going, what theyâll need and what role youâll play in those
deliverables.
Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/brand-strategy-deliverables/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this episode, Iâm going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
With that, hereâs what youâre going to learn.
First, Iâll show you the importance of how your prospect seeâs you and how you can influence their perceptions through your position.
Then, Iâll show you how to use science and emotional intelligence to build rapport, trust and professional status.
Finally, Iâll show you a technique that will help your prospect see a different perspective and increase their desire to hear the advice you have to offer.
By the end of this episode, youâll know not just how to sell brand strategy, but how to lay the foundations for a long-term profitable client relationship.
Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/how-to-sell-brand-strategy/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this episode, Iâll define branding, then Iâll define marketing but youâll only get a glimpse of the difference from those definitions.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Itâs not until we understand what comes first, where they fit into the big picture and exactly how and when they are different, can we see clearly.
From here weâll separate the individual goals of each and how theyâre used to achieve those goals.
Finally, this analogy will instantly solidify the difference for you so youâll never confuse them again.
By the end of this episode, you wonât just have a crystal clear picture of the difference between branding and marketing, youâll be able to use the analogy I give you to help colleagues and clients understand instantly.
Trust me. Theyâll thank you for it.
Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/branding-vs-marketing/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this chat on the Brand Master Podcast, Experienced brand strategist and consultant Matt Davies shares his lessons from his extensive branding career.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Matt shares his journey from building a successful agency and working with brands such as U.K. based Boots and Specsavers, to selling his agency and becoming a creative director.
He then shares how he moved away from brand and branding execution services to charging exclusively for his thinking through his consultancy agency.
Later on in the episode, we dive into how Matt runs his high-level brand strategy workshops with c suite and leadership teams around the globe from big established brands to plucky startups.
If you have an interest in brand strategy, brand consulting, running or selling a creative agency or running discovery sessions and brand strategy workshops then this episode is not to be missed.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Want to know how to develop a brand personality with a proven 6-Step framework?
In this episode, Iâm going to show you the steps to develop a realistic and relatable brand personality you can use to resonate with your audience.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn how audience research provides the groundwork for aligning your audience to an archetype, making it easier to resonate with them.
Then, youâll discover how the audience archetype helps to define the brand archetype best suited to attract them through relevant characteristics.
Finally, youâll bring your archetype to life before infusing your brand messaging with believable and relatable personality.
In the end, youâll have the processes to develop a brand personality for your brand, using a scientific personality framework as the basis.
Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/how-to-develop-brand-personality/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
What is brand personality and why is it so effective in 2020?
In this episode, Iâm going to break down the increasingly important role of brand personality within a modern brand strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In fact, youâre going to learn not just why itâs so effective but why itâs an absolute necessity of any modern branding that wants to connect with their audience on a human level.
With that, hereâs what youâre going to learn.
First, weâll dissect the main goal brand personality aims to achieve and how the importance of this goal has multiplied due to consumer demands.
Then, Iâll dive into the science behind why personality is so effective and the science behind why our brains put so much emphasis on it.
Finally, Iâll discuss how the brand archetype framework is the most effective tool to developing a brand personality and how they can help to shape the perceptions of your audience.
In the end, youâll be left in no doubt about the importance of brand personality and what tools to use to develop yours.
Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/how-to-develop-brand-personality/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So what is a brand messaging strategy anyway, and how do you go about nailing one?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, Iâm going to show you 6 principles to follow when developing your brand messaging strategy.
In fact, Iâm going to uncover the biggest misconception about brand messaging and what pro brand strategists do instead.
With that, hereâs what youâre going to learn
First, Iâll break down the importance of your brand messaging strategy in comparison to your visual brand.
Then, Weâll jump into the 6 principals you need to follow to develop an effective messaging strategy.
Youâll find out about the brand messaging myth, what a brand messaging framework is, hierarchy in messaging, the role of brand voice and brand personality, what your message sells and the tool you need to develop.
Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/importance-of-brand-messaging/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So you need to position your brand, and there are many brand positioning
approaches⌠But whatâs the best brand positioning approach for your brand
strategy?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, weâre going to take a look at some for the most well positioned
brands defined their positions.
When it comes time to position your brand, there are many brand
positioning approaches you might leverage.
The positioning of your brand requires an intimate understanding of the market
landscape.
If you want to dive deeper, check out the full article below:
https://brandmasteracademy.com/brand-positioning-approaches/
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this episode, youâll have a 7-step process you can use to become a brand strategist.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâre going to learn why brand strategy has become such a significant and in-demand topic in branding in recent years.
Youâll learn why entrepreneurs and business owners are going in search of brand strategy services and how graphic designers and copywriters are stepping up to meet demand.
Then youâll discover why brand strategy is mission control for branding and why it's important to get some branding experience under your belt.
Next, youâll learn the importance of understanding marketing and leveling up your communications skills and why visualisation of the brand identity is important.
Finally, youâll learn the importance of psychology and neuroscience when developing a strategic brand and why having a brand strategy development process is critical.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this episode, youâll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, youâll learn why so many businesses go to market without a brand strategy and how the majority that do, fail on brand strategy execution.
Then, step by step weâll run through each and every one of the most common brand strategy mistakes including
Revenue Tunnel Vision
Meaningless Strategy Statements
Undefined Target Audiences
Weak positions and differentiation strategies
Inconsistency and Inauthenticity
Disconnected Copy
Misaligned Identity
And Many Many more
Being aware of these common mistakes will help you avoid them and highlight the value of a well-defined brand strategy.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
What are the goals of the discovery session, why is it so important and where does it fit into the brand development process?
In this episode, youâll learn the answer to all of these questions, which can help you to structure effective discovery sessions for your clients and their businesses.
First, youâll get some context of the discovery session, which will help you influence how your prospects see your services and value.
Then, youâll discover how little the session is about logos fonts and colours and the bigger picture information it works to uncover.
Then youâll learn about the different session styles based on the business your helping.
Finally, youâll understand the primary goals and secondary goals of the session, which set the tone for the brand strategy youâll build and converts prospects into clients.
By the end of this episode, youâll have a clear understanding of what a brand discovery session is, its importance and what you need to consider to run an effective one.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
Most branding service providers overlook a fundamental principal of branding which is effective positioning and end up competing on price in a sea of âMe tooâ competitors.
By the end of this episode, youâll have an 8-step process you can use to find a profitable niche to position your branding business so you can stand apart from the rest as a branding specialist.
First, youâll learn to shift your mindset to allow you to be more relevant and resonate more with your specific audience.
Youâll discover how passions, strengths and goals must all align in the sweet spot for you to create the branding business you envision.
Finally, youâll identify your audience; confirm your niche market viability and position yourself effectively.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
When I began to build brand strategies for my clients, some of my skills and traits translated perfectly but there were others I needed to take the time to develop.
In this episode, youâre going to learn the core skills and traits that you need to either have or develop if you want to become a successful brand strategist.
Youâll learn about the core skills you need to build clients relationships and establish yourself in the market as an expert including, verbal communication, empathy, humility and authority.
Then youâll learn the skills you need to build your brand strategy business including Copywriting, Marketing, Sales and People Skills.
By the end of this episode, youâll have a clear understanding of some of the core skills and traits you need to become a successful brand strategist.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into your own brand.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, weâll look at how and why southwest was started and the gap in the market exploited by the founders.
Weâll uncover how their strategic decision-making and focus on their differentiation strategy disrupted the exclusive airline industry in the early â70s.
Weâll then dive into the simple approach to the brand experience that grew a loyal following and how any brand with any budget can adopt the same approach.
Next, weâll discover how Southwestâs target market differed from their competitors and how the human messaging and marketing strategy provided a much-needed breath of fresh air in their industry and beyond.
Finally, weâll uncover Shoutwestâs secret sauce that has been a cornerstone to their strategy and how modern brands are taking the lead from this iconic brand pioneer.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
So youâre building a brand, you want to do it right, so you want to know how to create a brand strategy right?
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, Iâm going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands.
In fact, this framework will show you the exact steps that you need to take to build a strategic brand to connect and resonate with your audience on a human level so they choose your brand over your competitors.
Each and every step represents a critical phase of the brand strategy development process and brands built in this way have a huge advantage in the market.
By the end of this episode, youâll have a proven formula for success that youâll be able to use to build strategic brands for yourself or for your clients.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
By the end of this episode, youâll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
First weâll break down the impact of the imposter phenomenon and highlight that youâre not on your own with this.
Then, one by one, weâll cover six psychological shifts I had through experience that made me realise where this feeling of being a fraud, an imposter or a fake was coming from and how to overcome it
Youâll discover that most brand strategists working for the biggest brands in the world donât come from a traditional brand strategist education and found their way over time.
Next youâll learn to realise that your client are the beneficiaries of your skills and they donât see an imposter.
Then weâll uncover tell-tale signs that you are growing and how to realise the value you are offering your clients.
Finally youâll learn how to focus on the visualisation of the person you are becoming and find the confidence that you are on a process of growth.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
These are the elements I use when developing a brand strategy and I wonât build a strategic brand without them.
If youâre skipping any of these strategic branding elements then youâll be missing one of the fundamental pillars that all successful strategic brands have in place.
Whether youâre a brand builder building your own brand from scratch, or a creative building brands for your clients then this episode will give you the key elements you need to focus your efforts on.
Youâll learn how the internal brand is a fundamental driver that dictates the behaviour of the external brand and why 95%+ of brand-builder overlook its importance.
Iâll discuss how traditional customer avatars, demographics and psychographics fail to give you what you need to get into your customer's head with emotional connection.
Youâll learn how competitive research is useless unless you understand the market from your customer's shoes based on who is already helping them.
Weâll look at the cornerstone of all effective brands, positioning and how a unique differentiator is easier to develop than you think.
Weâll look at some great examples of differentiation strategy including Avis and The Dollar Shave Club.
Weâll explore how brands have become human entities and why a human brand persona has never been more important.
Youâll learn why traditional techniques to develop a core message donât offer a brand any communication guidance and what to do instead.
Weâll look at the fascinating world of storytelling and why most brands are getting it wrong.
Finally, weâll look at the brand identity system as a strategic tool that goes way beyond the logo.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Hi, I'm Stephen Houraghan from Brand Master Academy.
đ Learn more: https://brandmasteracademy.com/brand-master-podcast/
In this episode, I share what you can expect from the Brand Master Podcast in upcoming episodes.
I explain a little of who I am, what my background is and the value you'll get from the Brand Master Podcast
Then, I jump into the format of the podcast and the content we'll be covering including:
- Brand Strategy
- Positioning
- Brand Personality
- Archetypes
- The Human Brand Persona
- Personality & Voice
- Messaging & Communication
- Storytelling Frameworks
- Strategy Workshops
- Psychology
- Human Behaviors
- Emotional Branding
- Why we do what we do
- Human Decision Making
- Neuroscience & Neuromarketing
- Marketing & Sales
- Funnels
- Email Marketing & Automation
- Lead Generation
- Discovery Sessions
For more brand strategy resources and downloads visit https://brandmasteracademy.com/