Blur & Blend Marketing...Trish Talks!: Recent Episodes
Trish Rubin
When I teach marketing, I honor the theory of yesterday, but I amplify practice of today. My podcast touches on how my talented industry guests navigate brand journeys using "blurring and blending" brand and marketing strategies that create innovation.
Alexandra is a passionate adviser, an assertive go-getter and a motivational mentor focused on helping others find the career they want and that suits them best. Her personal mission is to make a lasting impact on the individuals she meets. Meet her on LinkedIN at https://www.linkedin.com/in/alexandra-szilagyi-291b9b84/ and reach her at www.atlaszcareers.com
Meet a global go getter in this podcast. Iris GAvez de Campos comes from the consulting world. She has spent her entire career in the Big Four making career strides in consulting and managing companies to build their success. LIke many corporate professionals, life changed and she took a different path which led he to an MBA at Wharton School of Business in Finance and Entrepreneurship. Eventually her curious nature about business and her love of relationships and people led her to MARKETING!! And she's becoming degreed in that field as well! . hear her journey and how she has discovered that marketing is at the heart of any business if one wants to build a customer-centric company. If you are a new marketer podcast makes perfect sense for you---if you are a veteran, you will enjoy the journey too.
Join Jeff Flemings, whose vibrant career in the industry has brought elegant leaps for brands as he partners with. Jeff works with C-suite leaders to develop brand strategies, marketing campaigns and customer experiences that leverage customer insight to create outsize commercial impact. Jeff moves business forward. He's excited by possibilities, and knows trusted tools that can help brands reach the finish line. Make some elegant leaps as you listen to his story. From data to insight, a brand strategy that resonates, a creative brief that inspires, or big creative marketing ideas that get consumers excited! Jeff's current clients include a leading DTC mattress brand (brand strategy, moving up the funnel from performance to awareness), and a leading Miami arts organization (brand strategy, new brand identity development). www.ElegantLeap.com
In a lively and sophisticated style, Sue Phillips describes the Sweet Smell of Success to listeners interested in the world of fragrance and the world of marketing and connection through our research proven, most powerful, of the 5 Senses, the sense of smell. The journey includes the history of fragrance through the ages, the brands, including the Tiffany brand of perfume for which she was onboard for developing, and the new reasons why her book, The Power of Perfume" is getting attention across the maximum of channels: TV, digital and print!. Covid 19 has impacted the taste and smell of hundreds of thousands of people. Sue Phillips has a process that is bringing positive results to those who visit her for a detailed and personalized consultation in her Scentorium in New York City. FInd Sue on LinkedIn where she posts regularly, see her at her Sentarium, and check out her website, Sue Phillips, The Fragrance Authority; https://newyorkfragranceshop.com/ her book The Power of Perfume is available on Amazon.
Brand Expert, Global Speaker and Practitioner, Barnaby Wynter has over 557 brands to his name since 1987. He now spends most of his time enabling businesses of all sizes to become totally differentiated in their market. With a focus on marketing at C-suite level he continues to embed a unique methodology, called The Brand Bucket, developed first for SAAB in the 80’s and an approach that has underpinned 3 Top 200 marketing communications agencies.
Barnaby has built a portfolio which includes working with corporates to generate more value for their buyers, SME’s to assist growth aspirations and thrives on mentoring micro business owners to create 6 figure incomes. He works hands on and in advisory roles as both a NED and Board advisor.He has been a professional speaker since 2008, addressing over 17,000 business owners across the globe on how marketing has changed and is a published author.
As a Founder Freeman of The Company of Entrepreneurs, a guild in the City of London and an ambassador of Home Grown, a private members club for entrepreneurs, he is committed to supporting the next generation of businesses.
He is currently raising money to build a school in East Africa. Reach Barnaby on LinkedIN and on the website: www.thebrandbucketcompany.com
Louise O'Brien is the Regional Director of Public Relations, North America at Langham Hospitality Group. Her story of finding her career in PR can show you the value of saying YES! Becoming a leader in the field of hospitality is about building relationships. In the hard times of Covid, Louise and the Langham team turned to their true brand to keep their locked-down consumers involved in the story of celebration, despite a pandemic. As the world of travel opens, enjoy the story of positivity and personality of a global brand from one of its most welcoming representatives. Reach out to Louise for PR support to complement her story.
Kathryn Moos is an elite athlete turned entrepreneur who has been in the Water market with her first brand of Water for Women called VRU. She and her former pro football husband found a niche in the Plant Based Community and developed a popular product called OWYN...ONLY WHAT YOU NEED. OWYN (Only What You Need) is the #1 plant-based RTD in the USA with distribution in national retailers such as Whole Foods Market, Sprouts, CVS, Walgreens, Vitamin Shoppe, Target, Amazon and more. OWYN’s products are free from the top 8 allergens and contain high protein and low sugar. www.liveowyn.com @liveowyn. She brings her keen sense of strategy and understanding of product development to the podcast. As a fan of OWYN, I'm pleased to share my interview with you.
Join me and a young, global professional, Malavika Issar who understands the power of hard and soft skills in developing a marketing profile for your developing career. Marketing expert at iSchoolConnect. Inc. Malavika is a self-driven team worker with a passion to build strong brands through strategic digital & off-line marketing efforts. She works with the end objective of nurturing prospective leads, smart business development, and creative positioning to penetrate the target niche. Apart from working at iSchoolConnect, Malavika spends her time consulting multiple brands, creates content as a lifestyle blogger and also works as a marketing coach. In her free time you would most definitely find her scouting for picture worthy corners around the world.
Find Malavika on LinkedIn
I met Jeffrey Collier years ago when he reviewed my book BrandED. I was HIS guest on an innovative podcast that he conducted as Superintendent of the Au Gres- Sims Michigan School. His co-host? His City Manager, John Stanley! Jeff is that "true blue" innovative thinker and one leader who isn't afraid to become an inclusive thought leader for Brand in his school community. Join us if you want to up your communication game as an ED Leader and communicate your value and your school value.
Find Jeff Collier on @JeffreyJcolier on TWITTER.
Marketers are now being informed by the power of understanding consumer behavior through Behavioral Science and Neuroscience. Our guests are marketing professionals who can detail the power of understanding how we can influence behavior to be successful in bringing true satisfaction to our customers and communities using emotions and nuances of behavior. Join Behavioral Scientist, Silvia Cottone and Neuroscientist, Terry Wu Phd. for our informative marketing discussion for today's times.
Our Guests:
Terry Wu, PhD www.neuromarketingservices.com, Linkedin Terry Wu, Ted Talk https://www.youtube.com/watch?v=UEtE-el6KKs
Silvia Cottone LinkedIN Silvia Cottone , Heuristica
Amelia Tran:
Named “Top 30 women in digital you should be following” in 2019, Amelia is a Facebook Blueprint & Twitter-certified Digital Marketer with 9 years’ experience with startup and global companies overseeing social media & digital strategies for Tech, CPG, Oil & Energy Fortune 500 brands. Amelia is also an Adjunct Professor at her alma mater, Baruch College, teaching Interactive Marketing and previously taught at NYU.
Passion for education & trendspotting led to features in eMarketer, Business Insider & related publications, as well as speaking engagements at Social Fresh & Social Media Strategies Summit & industry podcasts/interviews.
In her spare time, she manages a networking group for Digital Marketers & Entrepreneurs, and is always excited to do outdoor excursions & travel.
LinkedIn: linkedIn.com/in/ameliatran
Instagram: Instagram.com/ameliatran
Twitter: twitter.com/ameliatran
Dr Tom Bailey is happy to connect! He can be found on LinkedIN , on Insta @wchcs and on Twitter @WCHSuper. In this episode he shares guiding stories about his career in education that offered him chances to discover the power of marketing that he uses today as he leads in a new world of education.
In this episode, Abigail describes how a "Devil Wears Prada" style start launched her marketing career and has empowered her through management opportunities to take the step into being her own brand as an international marketing consultant as CEO of ARTTank.
Reach out to her on LinkedIN on Twitter https://twitter.com/abitherese on INSTA @abigailtherese and her blog "AmericainPig" https://www.americainpig.com/
Entrepreneurial powerhouse, Emily Rae Schutte, shows how the journey to content marketing development is based on passionate communication to advance a client's authentic brand! Emily Writes LLC details.... LinkedIn https://bit.ly/EmilyWrites Website: https://emilywritesllc.com/ Insta https://www.instagram.com/emilywritesllc/ Twitter @emilywritesllc
This Episode of the B& B describes my winning strategy, the secret sauce for my networking. success! My Framework since 2007? ACE Networking! A relationship building model that transfers networking success from IRL rooms to Zoom Rooms. In 15 min. Hear how to ... ASSOCIATE, CREATE, ENGAGE to keep you top of mind with people you want to do business with--even when you aren't with them in person!
The episode references Trish Rubin's New York Minute for Networking. Published in 2007, Its foundations transfer to digital relationship building in 2020!
Trish starts off the podcast in TRAFFIC!
Isn't she in Quarantine? Tune in to find out how she starts in Traffic, and leads you through the Blur of today's marketing in COVI19. Use the rearview mirror, but look ahead. Everyone is a NEW MARKETER today because of the virus. Hear how to navigate, how to work with classics of marketing and refresh them, how to try to figure out consumers and beat the competition. It's a new world of capabilities that can keep you relevant in the new age of marketing in the Pandemic! You'll be GLAD you did.
Hi All, In this episode I share an interesting marketing and brand perspective. How is the world of marketing messaging in this time of crisis?And is Corona behaving as a brand....these topics will be part of my teaching, writing, speaking and work with clients... using a Power of THREE frame from the field. Brands responding through ACTION/ INFORMATION/SUPPORT.
Here's an article with curated links that was helpful to me in seeing what brands are grappling with in this time.
How brands you know are communicating with audiences in crisis:
https://medium.com/@osobaprecious/brand-communication-in-the-midst-of-the-pandemic-panic-a7e0a78910a2
After shelving, Blur and Blend Marketing and being on the verge of launching a new, next level studio production called "The EducatED Brand", the global pandemic stepped in. So much for having control!
So everything's changed... I'm back in the "Blur and Blend"! And so are you along with me wherever you are in the world. But, "Don't Worry, Baby" as the Beachboy's sing... everything will turn out all right!
Spend some time with me in isolation on the Upper West Side of NYC where I share surviving in the blur of the pandemic. Learn how to blend your new reality into a positive moment-- one that will make us better versions of ourselves as people... and eventually as professionals when we get fully back to work. I'll give you the scoop on life in NYC where 8.5 million people have disappeared. Where it's Groundhog Day on the Upper West Side. I'll share a NYC story that will makes you smile... and give you hope.
My guest is a colleague and friend... Marta Vazquez.
In her busy schedule, Marta gave me valuable time in her office in La Defense on the campus of IÉSEG School of Management, where the next gen of CHANGE MAKERS in business learns . We talked about the current context of Internationalism and study abroad and the power of networking. Marta has formed powerful international partnerships in higher education in a time of change. These 281 partner institutions benefit the school's faculty, staff and students. As the Associate Director of International Network and Development at IÉSEG School of Management over the last 9 years, Marta has used her connecting H2H , Human to Human, skill to find solid worldwide partnerships-- How does she do this? These relationships make the school an attractive collaborative institution for universities from Asia, Africa , the US and other corners of the world. With a background in business and a heart for higher education, she lives the BLUR and BLEND in International Ed. Marta gives listeners an up to the moment, state of the world view of global study, the joys, the challenges and possibilities of her role as she markets the story of IESEG worldwide.
My guest is a former student now working in Lille on campus at @IESEG completing his Master Thesis. Rajat's a goal-driven Master's student with a targeted sense of initiative and improvement that he demonstrated to me in class a year ago. as well as in his professional work demonstrated in Customer, Store, and Web management. He's committed to his career in marketing and if you are looking for a savvy young professional in your organization, he's soon available!
Rajat, in his Linkedin profile says he is, "Aiming to use my existing knowledge and experience towards playing an active role to supporting a company towards its Marketing and Sales goals." Connect with him and see his passion for aviation on his linked in photo... and in the podcast learn about how his other love , as a musician at the piano, he creates a unique Gen Z profile. I like to introduce my students as works in progress and he is on a great track to his next stop.
For me, it was a pleasure to hear the thinking of a student almost a year after being in my classroom... he's a valued member of my tribe! And his thinking about the "Tumbleweed Generation" shows his creativity of mind as a marketer.
Marketing in the age of personalization has led us to Experience! It's what most Gen Z audiences want from brands, but the value of experience knows no age limit. Humans thrive on stories, connection , emotion, and LIVE events that complement the integrated mix of any brand's communication. What's the meaning of this relative newcomer to marketing? Let Adam Salcuse, founder of the NYC based Experiential Marketing company ALT Terrain share the meaning and strategy behind taking it to the streets for awareness that leads to a consistent message and connecting loyalty with consumers. Spoiler alert... he's joined by the next Gen of marketers with Tulane Senior marketing/management student, Ben Taret, a member of the AMA College chapter at his university. it's a conversation that spans topics and practice of today into the future of marketing experiences..
This is a bit of a noisy podcast on the fly ---but a real life networking story!
I met Kathi Kersznowski at my first NJ Teach Meet a few weeks ago. She gave an engaging 20 min. #Wakelet power session and I wanted to share her with my network so we grabbed a few minutes in a noisy school cafeteria to talk about her brand building journey--talk about real! She is a superstar of tech and teaching, and I loved the noisy buzz for this blur and bland on the fly in South Jersey... Just two Jersey girls talkin' tech, schools, and edu-brand!
Kathi is Technology Integration Specialist at Washington Township Schools in New Jersey, USA. where she directly serves four elementary schools, but also enjoys greater responsibilities as an educational technology leader for her entire district and beyond. She has worked as an elementary teacher, a special education teacher, a computer teacher, and has a Master’s Degree in School Administration. She is a blogger, keynote speaker, and presenter on various educational technology, STEM/STEAM, and leadership topics. She is proud to be an ambassador for several edtech companies including Buncee, Merge, and Wakelet. She is also a #TeachSDGs Global Ambassador, an MIEExpert and Master Trainer, and a Flipgrid Student Voice Ambassador! Find Kathi and learn from her on twitter @kerszi. She is authentically showing her educator brand !
Join me and my guest, Lori Perlow, the Communications Manager for Camden County Educational Services and President of NJ Chapter of National School Public Relations Association. In a tip -filled talk about blending trends from business brand and marketing into an Educational Communications Plan for 2020, learn how schools -- even those without a full time Communications professional-- can optimize their core value messages to all stakeholders and tell their story of the school brand. Lori's career started in Business Marketing in NYC for top companies, but she found her home in communication for schools. Her unique path helps her in the blur and blend of today's marketing. She helps schools to share their brand identity in the noise of digital and social.
Thanks to Brand Visionary, Jez Frampton, I've adopted his new age thinking for building Brands and Marketing them in the Blur of modern life. Tune in to hear how a simple yet powerful framework helps me as I pitch business, work with clients and teach my students all over the world.
Annalie Killian, @maverickwoman, VP of Strategic Partnerships for the NYC based cultural consultancy, Sparks and Honey, explains power tools for the future: employing Creative Emergence, curating diverse networks and going to the edges of your comfort zone. Thrive in times of ambiguity using Annalie's journey as a guide. Learn the value of nurturing your own creativity and growing beyond your traditional "strong ties " to where value lies... in the "weak ties" you curate from the range of people you meet along the way to innovation. See the things that others can't see in the fog. Build your confidence for developing your own unique way of going beyond the status quo in any eco-system in which you find yourself. Annalie is a master creator of partnerships and networks who offers several thought provoking examples from her global career path and solid resources to access in this podcast from Sparks and Honey. Look for Annalie on LinkedIn and Twitter and watch her on the streaming Sparks and Honey Facebook sessions.
It's a beautiful weekend in NYC and I'm flexing my podcasting muscle after a great week of work before heading to Louisville, Kentucky to do two speaking engagements! One titled, "Going from BLAND to BRAND" !
On Wed., my work with international marketing students at LIM College NYC was an ideation session about brand image, brand promise and brand result that included the Disney touch including a former CEO of Disney's words to live by! Just had to revisit it with you! I'll be interviewing Annalie Killian at Sparks and Honey on Monday! Also... Look into Team Human by Douglas Rushkoff. Heard him on English comic and actor, Russel Brand's podcast ---and had to buy his book Team Human!
Such an impromptu podcast... it even features a call from a client!
12 years ago I met a degreed FUTURIST at a networking event... before Twitter-- and I knew I'd struck networking GOLD! That professional was Garry Golden, the visionary founder of Forward Elements, who consults an array of top business clients and still has time to guest lecture for me at Baruch College. Through his speaking and consulting, Garry supports organizations that must reshape their businesses though this time of rapid change. He brings a lens of change thinking around his knowledge of how to innovate using :HINDSIGHT, INSIGHT, FORESIGHT which can inform a 21st century professional's own development in our blur & blend world.
Garry always brings the newest thinking of What's Now and Next to the conversation! Follow Garry Golden (TWO R's please!) on LinkedIN and on Twitter @garrygolden where he curates amazing content around the signals of change, and "hangs out" with the change makers you want to know!
A great conversation spanning the sectors of business and education as we face the unknowable future and embrace the fog to innovate in our work and personal future... and the future of the Next Gen!
HI, All... On this short podcast, on this Fathers Day, dedicated to my Dad, Robert Douel, and his memory, I do a TEST of my new Microphone. I am committed to making your podcast experience as enjoyable as possible as I explore the ways that unique and supportive people in my extensive professional network find their way--professionally and personally-- in the fog of ambiguity and amplify the good to go beyond the status quo and to capture brand innovation.
Join me and NYC based Advertising professional and thought leader, Dr Amy Gomez, at the Empire Hotel ! We uncover opportunities for communication professionals in business and education through gaining an understanding of Cross Cultural Advertising and Marketing. It's a time of growth for diverse populations. Amy knows how the blur and blend of her own career experience can inform you in messaging a range of people from many cultures and of different ages. Amy's a frequent lecturer to business students as well as being a top industry professional. Grab a coffee and join us for a mini-class on this important topic that crosses all sectors. It's a great way to inform yourself to create your innovative approach to messaging beyond a typical multicultural campaign. Following the podcast check out the article I wrote about Amy for District Administration Magazine and grab some more understanding ! https://districtadministration.com/da-op-ed-how-cross-cultural-marketing-can-improve-your-school-communications/?highlight=trish%20rubin
In my first NYC podcast on the go from the hip, Gansevoort Hotel in the Meatpacking District in NYC, where the buzz of brand is all literally around us, I chat with my colleague and my "Responsible Twitter Stalking" success story, Scott Kerr. I'm proud to say my friend Scott is the Founder of Silvertone Consulting. He shares his personal story of Marketing from selling Marvel comics as a kid to a career spent representing the biggest brands around like Pepsi and BMW. His career path shows the value of a unique personal brand through distinguishing yourself with a blur and blend positioning. Enjoy his story about how design plays an important part in his personal brand marketing. Enjoy his take on building your own personal narrative as well as the narrative of his clients. As we chat inspired by neighboring iconic fashion bands, Chelsea Market, and the new Starbucks "Reserva", join us for a fun road trip about the power of narrative for brands today. I check out Scott daily on @scott_kerr on Twitter and Scott Kerr on LInkedIN and I suggest you do the same if you are interested in what's breaking news for brands!
Grab an espresso and listen to my second podcast from Dakar...Three guests are better than one in this chatty, fun African episode about the hopes of young Africa expressed by my students from Groupe IAM Business School in Dakar. These new marketers sound like they have been influencing others all their lives! Hear them share unique insights from West Africa on marketing, experience, learning and empowerment of African women. These students, nearing graduation, are headed for big business and fulfilling big global dreams. I learned so much from my three students from the "Smiling Coast of Africa"--Gambia! Enjoy the vibe! And--Connect with the future on LInkedIN.: Meet Isatou Jallow, Channeh Joof, and Aji Fatou Drammeh
On my first trip to Africa, I interview a powerhouse marketing teacher and entrepreneur, Babacar Lo, ( Connect on LinkedIN/Medium/You Tube). My new colleague at GroupeIAM shares a world view of West African marketers joining the global world of marketing, while attempting to stay true to local and social spectrums of their culture. We touch the REALITIES of MARKETING here in a city that is a mix of cosmopolitan and hyper-local vibe. Join me on the ground in Dakar, "Door to Africa" , where I have been welcomed warmly! For anyone who has thought about business, marketing and brand globally, this is an intimate 21st century conversation about African marketing ... get out of your marketing bubble and expand your marketing view with me in Dakar as we blur and blend for the future in Senegal!
I'm back from a Tech blur and podcasting again before heading to Dakar via Columbus OHIO! Now that's a Blur and Blend. IN this short session I'm living the Sparks and Honey signals life and finding out that my Avatar is for sale in NYC! Please tune in before I fly!
This is the session that almost got away! Rising from the ashes of poor internet connectivity, I am thrilled to bring you my first guest, Ted Fujimoto. Ted wrote an amazing chapter for ConnectED Leaders and I was introduced to his thought leadership. Learn from the President of Landmark Consulting in LA about innovation in the fog of organizations and their learning curve--- and how to gather your creatives around to you to enrich your business and professional life.
Just me by the pool in LA...Blurring &Blending away after a great conference in LA. (Yipe, This rhyme is not intentional!...but I am a marketer!) Talking about Toys R Us and its challenge and looking forward to Ted Fujimoto, President of Landmark Consulting and my first guest!
Please enjoy this first episode of Blur & Blend Marketing... a Trish Talks Production. It's a Beta...it will get bettah!
The Launch of Blur & Blend Marketing...Trish Talks!
The first "Beta" of my marketing Podcast! Blur & Blend will be a quick 20 minute stop for anyone in any sector who is ready to embrace the messaging "fog " of our digital and social world and innovate through collaboration and partnering. The cast will move you out of your comfort zone-- and outside the box.
Learn from someone who blew the doors off the box she lived in, in education, who then went on to grow a company brand that takes her around the world in the company of amazing people, young and old, entrepreneurs and corporate stars, who learn and share. If you are a marketer-- or think you want to be one... no training required here. I teach marketing and branding around the world with no formal academic training!
Simply put "I live the B&B... the Blur and Blend." My short podcast has a framework... Get ready for a fresh look at the CONTEXT of marketing and brand topics, hear from amazing international marketing, brand, education, media, retail, finance agency entrepreneurial GUESTS from around the world, learn of unique TRENDS in communication and culture and get ( because I'm an educator--homework!) takeaways to get ACTIONABLE in meeting your professional and personal brand and marketing goals.