PR 360: Recent Episodes
Brett Deister, Global Results Communications
Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you look online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.
Learn about:
- How to handle a crisis like a pro!
- What it takes to create a memorable PR campaign
- What trends will we see in the PR industry?
- What tech advancements will shape the PR industry
- And more!
Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR.
Key Takeaways:
-
How Julie helped save the Treasury Department $450 million
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The power of thought leadership campaigns
-
The current state of women in PR
Episode Timeline:
2:28Winning the PRSA's Silver Anvil Award for a US Treasury campaign
3:22Convincing seniors to go direct deposit
5:28The impact of the direct deposit campaigns
7:23What's happening at Julie Lilliston Communications
9:00The power of thought leadership campaigns
10:10The campaigns are focused on media relations
12:00How to prepare executives for media engagement
15:10Components of a successful thought leadership campaign
20:15The state of women in PR and AI's impact
This episode’s guest:
• Julie Lilliston on LinkedIn
• Julie Lilliston Communications on Instagram
• Julie Lilliston's website
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Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In part two of our conversation with Rich, he discusses the backstory of how he wrote his best-selling memoir, "The Not-So Only Child. He also offers an insider's take on the demise of 97.1 KLSX, "The FM Talk Station," and how it reflects the short-sightedness of modern-day radio.
Key Takeaways:
-
How Rich wrote "The Not-So Only Child"
-
The rise and fall of 97.1 KLSX: The FM Talk Station (FREE FM)
-
Deep chats with AI
Episode Timeline:
2:35Reactions to Rich's best-seller "The Not-So Only Child"
5:31The importance of time in processing emotions
8:00Dealing with the realization that Rich was like his father
10:20 The healing power of storytelling
12:00The West LA writers group
14:00Rich's breakthrough in writing his memoir
17:40Turning "Not So Only Child" into an audiobook
19:00Rich's philosophical AI conversation
24:45Tod and Rich's time at 97.1 KLSX "The FM Talk Station"
26:11The rise and fall of KLSX
28:00What made KLSX so unique
31:25Why was 97.1 KLSX Los Angeles taken off the air?
33:16What happened when Howard Stern was replaced by Adam Carolla?
This episode’s guest:
• Rich Boerner's LinkTree
• "The Not-So-Only Child: My True Story" on Amazon
• Rich Boerner on LinkedIn
• The Sandbox from Dump Truck Media
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Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In this episode, Rich shares how The Sandbox is teaching middle schoolers important communication skills and giving teachers new creative options for the classroom. He also recalls a wonderful story about having lunch with Oprah Winfrey and Gwyneth Paltrow.
Key Takeaways:
-
Why podcasting is an incredible educational tool
-
How teachers are using podcasting in their classrooms
-
What it's like to eat Oprah Winfrey's barley soup
Episode Timeline:
0:00 Introduction to Rich Boerner
3:00 The impact Rich had on Tod's Career
4:10 Coaching Gwyneth Paltrow to interview Oprah Winfrey
8:45 Eating lunch with Oprah
12:30Tod's dog hung out at Gwyneth Paltrow's house
13:22The Sandbox: Empowering middle schoolers through podcasting
16:00Learning how to podcast builds kids' confidence
17:00The private podcast network explained
19:50Building communication skills through podcasting
22:40Overcoming barriers in education
24:45The Sandbox gives teachers new options
26:45Kids use podcasting to get things off their chests
27:30Innovative uses of podcasting in education
This episode’s guest:
• Rich Boerner's LinkTree
• Rich Boerner on LinkedIn
• The Sandbox from Dump Truck Media
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Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of "The Impatient Entrepreneur" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host.
Key Takeaways:
-
Why PR's job is to help save jobs
-
The difference between marketing and PR
-
Translating tech for the layman
Episode Timeline:
2:00Podcasters get bad pitches
2:50What's happening at Kwedar & Co. these days?
4:45How Kwedar & Co.is helping to save jobs
6:30How Lauren helps manufacturing companies create a clear message
7:45Using the "Thread" to find a company's core brand
8:45How Lauren explains ROI in PR
10:45The difference between marketing and PR
12:00PR creates invaluable third-party credibility
14:00Some companies want to keep their PR hush-hush
15:30Taking complex tech narratives and making them easy to understand
19:10The big lessons Lauren has learned hosting her podcast
20:40What's Lauren's thought leadership philosophy?
This episode’s guest:
• Lauren Kwedar Cockerell on LinkedIn
• Kwedar & Co.'s free Internal Communications Assessment
• Kwedar & Co's website
• "The Impatient Entrepreneur" podcast on iTunes
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Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare.
Key Takeaways:
-
Crafting pitchable stories
-
Crisis communication strategies in healthcare
-
Turning press officers into reporters
Episode Timeline:
2:30How hard was the schedule at "The Today Show"?
3:18Dorie's proudest moments working on "The Today Show"
5:00Stem cell controversy
6:00How does a background in journalism help in PR?
7:00How to create a "pitchable" story?
9:25The story of the oyster-catching bird
11:45How to turn press officers into reporters
14:00The importance of well-organized reporting
15:40How to fact-check scientific press releases
17:45How to super-charge media relations during a crisis
19:30Dorie's COVID reporting
21:45Dorie's thought leadership philosophy
This episode’s guest:
• Dorie Klissas on LinkedIn
• Email: Dorie@DorieKlissas.com
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Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority.
Key Takeaways:
-
How original research builds credibility
-
Why does thought leadership fail?
-
Building trust in the AI era
Episode Timeline:
1:25How did Becky get into research?
4:29The importance of fresh data in B2B marketing
6:08What's happening right now at Redpoint Insights?
9:50How do you turn data into an interesting story?
12:05The signals that build authority
14:30How do you build trust and credibility in the AI era?
17:00Public opinion on AI
17:40Why does most thought leadership fail?
19:00How to make effective thought leadership
This episode’s guest:
• Becky Lawlor on LinkedIn
• Redpoint Insights
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David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies.
Key Takeaways:
-
How David worked with clients in God, sports, drugs, and education simultaneously
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The Virtuous Cycle of Media Relations
-
Executive communication strategies
Episode Timeline:
1:45David's first clients were a diverse group
4:15What was the through line to his diverse group of clients?
6:00What's happening these days at Carve Communications?
9:15What is the Virtuous Cycle of Media Relations?
11:30LinkedIn is a powerful tool for journalists
12:44LLM's love earned media in search results
15:40People search LLMs for used cars
16:45LinkedIn is vital for an executive communication strategy
20:00People who argue on LinkedIn
21:30David's thought leadership philosophy
This episode’s guest:
• David Barkoe on LinkedIn
• Carve Communications
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Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases.
Episode Timeline:
1:40Vince's Transition from journalism to healthcare PR
4:00Vince's favorite stories that he's covered
6:15How journalism skills benefit PR strategies
8:25Overview of Sunrise Health Communications
11:50Common mistakes in healthcare PR messaging
13:15Why clients sometimes screw up their own messaging
14:25Tips on how to get earned media through press releases
17:25Vince's quarterly press releases
20:00Wall Street Journal hops on the story
22:05WeatherBug's fantastic press release
24:45Vince's thought leadership Philosophy
Key Takeaways:
-
Why press releases with strong data and visuals get top-tier media coverage
-
Relationships with journalists are crucial for healthcare PR success
-
Why being a journalist is a big help in PR
This episode’s guest:
• Vince Galloro on LinkedIn
• Sunrise Health Communications on LinkedIn
• Sunrise Health Communications' website
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Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search.
Key Takeaways:
-
Building B2B credibility
-
The Trust Engine Framework
-
Crafting quality thought leadership
Episode Timeline:
1:25Josh's journey from trading floors to PR
4:00The steps to finding your unique talents
4:45What's happening at Propllr?
5:50Understanding deep tech
7:24Two levels of B2B technology
8:00The Trust Engine Framework for building credibility
9:30Why is credibility so important in the AI era?
11:40Setting yourself apart in the world of AI
13:30The importance of Josh's long-form content team
16:35Why is community important when building credibility?
18:50How does Propllr maximize AI search
21:30How SEO changes will shift business dynamics
23:45Josh's thought leadership philosophy
This episode’s guest:
• Josh Inglis on LinkedIn
• Email: Josh@Propllr.com
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Matt Hurst is the Head of Global Corporate Communications at Quest Software. He’s a data-driven, results-oriented tech and AI communications professional who’s been described as "a triple threat" for leading work across external, internal, and executive communications. On this episode, Matt shares insights on communicating complex tech and AI concepts to the public and internal teams, his unique journey from sports writing to tech PR, and his appearance on "Wheel of Fortune."
Key Takeaways:
-
Communicating complex tech and AI ideas
-
What it's like to be on "Wheel of Fortune"
-
Lessons learned at Amazon
Episode Timeline:
1:25Matt's appearance on "Wheel of Fortune"
3:35How do you get on "Wheel of Fortune"?
5:40 What are the buzzers like?
7:00What's happening these days at Quest Software?
9:20The ramp-up in learning about AI
11:20How does Matt stay on top of developments in tech?
13:00 The joy of cooking
13:45How to make complex tech ideas digestible for the general public?
16:16Sports writing is more complex than it looks
19:15What were the biggest lessons Matt learned at Amazon/AWS
23:30The importance of being a humble learner
24:45Matt's thought leadership philosophy
This episode’s guest:
• Quest's website
• Quest on LinkedIn
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Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies.
Key Takeaways:
-
The transition from sports journalism to PR
-
How to build credibility
-
How to build great thought leadership
Episode Timeline:
0:00Introduction to Scott and his background
2:25Scott's experience covering the Super Bowl
5:50Tod covered a Ringo Starr album release
7:20Scott's favorite play-by-play announcers
10:20How did Scott transition from journalism to PR?
11:55What's happening at Launch Pad these days?
13:15How do journalism skills translate to PR?
14:30Why you should never miss a deadline
16:35Scott's approach to pitches
21:30Scott's thought leadership philosophy
24:00Issues in private credit markets
This episode’s guest:
• Scott Braswell on LinkedIn
• LaunchPad Creative
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Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline.
Key Takeaways:
-
Message discipline and trust in crisis
-
Developing crisis communication plans
-
FEMA crisis communications certification
Episode Timeline:
1:45What's it like to be the calmest person in the room?
2:45What does it mean to be FEMA-certified in crisis communication?
5:30 The ins and outs of a FEMA command center
7:00How does being an engineer help with crisis communication?
8:20The importance of message discipline
9:45Do you understate or conflate the problem?
12:00 The biggest mistake you can make in a crisis
13:30Getting everyone on the same page in a crisis
16:30How to create a crisis preparedness plan
21:30The psychology of crisis communications
This episode’s guest:
• Chris Jones of Pierpont Communications
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Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills.
Key Takeaways:
-
Strategies for on-the-ground activation during the 2028 Olympics
-
Building international partnerships and navigating cultural nuances
-
How to have a healthy and productive professional life with your spouse
Episode Timeline:
0:40Introduction to Ryan Bowling
2:00Preparing international organizations for the Golden Decade of Los Angeles sports
3:00How Ryan delivers thrills
5:00How to find a brand's story
6:30 What do you want the audience to feel?
8:30International brands need to leverage this moment
9:15Why is F1 having a surge in popularity?
10:35Telling the amazing Paralympic stories
11:45Ryan's international team
14:40How will LA's major venues be involved at the Olympics?
16:00How to work with your spouse
19:46Ryan's thought leadership philosophy
This episode’s guest:
• Ryan Bowling on LinkedIn
• Thrill Communications
• Local Action Marketing
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Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.
Key Takeaways:
-
Strategies for brand visibility in AI search
-
The role of social media and user-generated content in AI visibility
-
AI search market share and trends
Episode Timeline:
1:25The evolution of AI in search
2:50 What's happening at DKC Analytics these days?
4:00What are the most popular AI search engines?
5:00Tod was fooled by an AI hallucination
6:10DKC's AI Evolution search strategy
8:15The first steps in creating an AI strategy
9:15AI search loves Reddit
12:45AI is pulling from non-traditional sites
16:40Basic practices for AI search
18:05Does Google squash AI content?
21:20How do people get a free audit from DKC?
This episode’s guest:
• Apurva Sarkar on LinkedIn
• DKC Analytics
• For a free trial email: Apurva Sarkar@DKCNews.com
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Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.
Key Takeaways:
-
The role of PR in supporting journalism
-
The future of journalism
-
Challenges in online publishing and content distribution
Episode Timeline:
1:00 Erin is a voracious reader
4:45PR needs to take responsibility as journalism struggles
7:15The importance of sponsored content
9:30Sponsored content shouldn't read like an ad
10:15Audiences don't mind sponsored content
11:10What does the future of journalism look like?
13:30The advantage of smaller outlets
14:10Problems facing online publishing
17:15Hope for the future of online publishing
18:45Why do journalists have an advantage in PR?
21:00Tod's thoughts on press releases
25:00Erin's thought leadership philosophy
This episode’s guest:
• Erin Dolin on LinkedIn
• The Fletcher Group
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David Dickey is the CEO of the Patriot Group, a high-end executive and senior engineer search firm for aerospace, defense, and drone talent. With over 30 years of experience in aerospace and defense, David brings a rare blend to the executive search world: part founder, part operator, part coach, and 100% committed to helping companies hire elite leadership talent. In this episode, David shares insights into hiring trends in aerospace and defense, the importance of leadership, and the impact of stealth-mode startups.
Key Takeaways:
-
Current hiring needs in aerospace and defense
-
Stealth mode startups and their strategic planning
-
The role of AI in recruitment and industry innovation
Episode Timeline:
1:55Life as a Boston sports fan in Southern California
3:50Current Trends in aerospace and defense hiring
6:30Innovations in space technology
8:00How David stays on top of technology
10:20What is stealth mode for startups?
13:30What are the current hiring needs in aerospace and defense?
15:50Why do we need more propulsion engineers?
17:45How is AI changing hiring processes?
22:56Character traits of a great leader
This episode’s guest:
• David Dickey on LinkedIn
• The Patriot Group
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Stephen Francy is a Vice President at Rubenstein Public Relations, where he leads national and global campaigns across technology, defense, AI, aviation, finance, culture, and emerging industries. He works with founders, CEOs, and public figures to shape narratives at key inflection points—launches, breakthroughs, crises, and category shifts. In this episode, Stephen shares insights on storytelling, humanizing technology, and staying ahead in emerging tech fields like AI, quantum computing, and flying cars.
Key Takeaways:
-
Humanizing complex technology through storytelling
-
The advent of quantum computing
-
Taking a stand in thought leadership
Episode Timeline:
1:20 Stephen's favorite albums and music tastes
5:30 Current projects at Rubenstein PR
7:15 Unveiling the flying car and future tech
9:00 Media diet and staying informed in tech
11:02 Humanizing high-tech ideas for the public
14:10 Explaining quantum computing to a lay audience
16:36 The role of room temperature in quantum tech
18:26 Effective pitching and building media relationships
25:10 Thought leadership philosophy and taking a stand
This episode’s guest:
• Stephen Francy on LinkedIn
• Rubenstein PR's website
• Stephen Francy on X
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Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content.
Key Takeaways:
-
Adam's transition from agency life to independent consulting
-
Crafting compelling brand stories
-
Effective podcast pitching strategies
Episode Timeline:
0:45 Introduction and Tod Perry's background
2:25 Adam Belmont's background and expertise
3:30 Adam met his wife on JDate
4:50 Motivations for going independent
7:25 Work-life balance and location flexibility
8:30 Adam Belmont's biggest success as a solo act
10:00 Building a trusted network of collaborators
13:00 How Adam helps clients book on top podcasts
15:00 The value of long-form storytelling in podcasts
16:30 Discovering a brand's story
19:00 Creating scroll-stopping social media content
22:30 Adam's thought leadership philosophy
25:20 Analyzing the McDonald's CEO burger incident
This episode’s guest:
• Adam Belmont on LinkedIn
• A to B Strategies on LinkedIn
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Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.
Key Takeaways:
-
B2B PR strategies for tech companies
-
Working with high-growth companies
-
Using awards to showcase growth
Episode Timeline:
1:10Jodi's Google problem
2:25Overview of Classic Bart PR's client focus and recent successes
4:05Jodi's approach to client selection
5:10All of Jodi's clients are high-growth companies
6:20How the INC 5000 companies are chosen
7:45Awards are great for AI search
10:30 When should startups start paying for PR?
12:30Finding a company's unique story
17:00Jodi's B2B software PR tactics
19:30 The importance of reusing content
22:30 Jodi's thought leadership philosophy
This episode’s guest:
• Jodi Holzband LinkedIn
• Classic Bart PR + Communications
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Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.
Key Takeaways:
-
The rise of collectives and trusted partner networks
-
How AI is changing the agency landscape
-
How collectives allow agencies to be flexible
Episode Timeline:
1:15What are collectives and why are they important?
3:00The benefits of pre-built relationships and seamless onboarding
5:00Factors driving the rise of collectives in the agency space
6:25The impact of AI on agency models and services
7:25How Collective OS matches agencies with synergistic partners
9:27The role of AI in partner matching and collaboration
10:55Typical users of Collective OS and their agency sizes
12:20Gaps in services and emerging client needs
14:00 Can agencies still brag about using AI?
17:12The origin story of Collective OS
20:45Why agencies are shrinking and the shift towards specialization
24:25Jason's thought leadership and insights
This episode’s guest:
• Jason Flack on LinkedIn
• Collective OS's website
• @FlackThought on X
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Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.
Key Takeaways:
-
How to create a successful newsletter
-
Why AI is no longer a differentiator
-
Effective crisis communication strategies
Episode Timeline:
1:30 Why newsletters should be niche
3:50 Who is Yury's target audience?
4:55 Yury's favorite fact
6:10 Why companies shouldn't boast about using AI
9:15 The average person's impression of AI
10:45 When should startups start investing in PR?
13:25 A PR freelancer's first look at a startup
15:45 How to place stories into top-tier media
20:20 The future of journalism
22:00 Journalists need to develop their own brands
23:35 Yury's approach to crisis management
This episode’s guest:
• Yury Molodtsov on LinkedIn
• MA.Family
• Yury on X
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Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions.
Key Takeaways:
-
Developments in space exploration
-
How RocketPy helps engineers simulate launches
-
How Rodrigo balances entrepreneurship and science
Episode Timeline:
00:00Introduction to Rodrigo Schmitt
1:50Tod is learning about astrophysics
2:45Backpacking the Grand Canyon
5:55Exciting developments in space exploration
7:00Legal and ethical aspects of space resources
8:00AI's role in space
11:20Star trackers and space navigation using stars
13:07RocketPy: Rocket simulation and safety in space competitions
15:35RocketPy's future
18:40Mars Mission desert research stations
21:40How Rodrigo finds balance between entrepreneurship and science
This episode’s guest:
• Follow Rodrigo Schmitt on LinkedIn
• RocketPy's website and Instagram
• Stellerian on LinkedIn
• Purdue's Mars analog research facility
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Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.
Key Takeaways:
-
Crisis communication best practices
-
The impact of AI and ChatGPT on PR
-
Matt's belief in community involvement
Episode Timeline:
0:00Introduction to Matt Levinson and his background
1:35Matt's passion for Liverpool FC
3:30Liverpool's rivals
4:50Trip to Liverpool during COVID-19 and its timing
7:30Overview of O'Connell and Goldberg PR
8:55Digital transformation in PR: From media pitching to AI
10:50The importance of press releases and digital outreach in modern PR
12:50Community work and real estate development in Florida
17:00Path to College: Supporting low-income students in higher education
20:20Balancing community service with a busy professional life
22:20Crisis communication lessons: Acting swiftly and calmly
25:15Handling emergencies: The importance of accurate information and calm leadership
This episode’s guest:
• Matt Levinson on LinkedIn
• O'Connell and Goldberg PR
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Kenyada Meadows is the founder of the Executive Parent Company and has over 25 years of experience leading risk and compliance teams on Wall Street. As an executive coach, he teaches how to maintain high performance without becoming a "Hollow Man," a leader who looks successful on the outside but feels empty on the inside. On this episode, he discusses his new book:The New Alpha: Be Three Times the Leader Through Balance, Not Dominance, the importance of work-life balance, and the tell-tale signs that someone is likely to commit fraud.
Key Takeaways:
-
What is the "Hollow Man" crisis?
-
How to be a sustainable leader
-
Red flags for fraud
Episode Timeline:
00:00Introduction to Kenyada Meadows
1:30Becoming a sustainable leader
3:00How burnout led Kenyada to make big changes
6:20Understanding the Hollow Man Crisis
8:20How men are dehumanized
10:30Addressing the Hollow Man Crisis
13:40How Tod's parents affected his career approach
15:15The problem of gender imbalance
18:45The importance of present parenting
21:00Nonverbal communication and building trust
23:20The Harvard three-step trick to likability
24:45Red flags for fraudsters
This episode’s guest:
• The New Alpha: Be Three Times the Leader Through Balance, Not Dominance on Amazon
• Kenyada Meadows on LinkedIn
• Executive ParentCompany's website
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Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies.
Key Takeaways:
-
F1's appeal to luxury consumers
-
Cultural power is about shaping what people care about
-
Current state of PR
Episode Timeline:
1:20Introduction to Danielle Mileno and her love of sports
2:40Danielle's work with Manchester United
4:45What's happening these days at M&C Saatchi?
5:45The rise of F1 and its appeal to luxury consumers
8:45Navigating a fragmented media landscape
10:15Building authentic relationships in micro communities
12:35Finding the right influencers for brand authenticity
14:50The amazing appeal of Shaquille O'Neal
17:35Cultural power should be the ultimate KPI
19:35Tying cultural power back to the bottom line
21:30PR is all about relationships
23:00Danielle's thought leadership philosophy
This episode’s guest:
• Danielle Mileno on LinkedIn
• M&C Saatchi Sport & Entertainment North America
• M&C Saatchi Sport & Entertainment North America on Instagram
Subscribe and leave a 5-star review:
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Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field.
Key Takeaways:
-
Mentorship and sponsorship are crucial for young professionals
-
AI is a tool, but critical thinking remains vital
-
ForceLabor.ai aims to combat modern slavery in supply chains
Episode Timeline:
0:00 Introduction to Kody
2:00 Kody's relationship with Fast Company
4:30 What's happening at Exiger
6:15 How Exiger is bringing transparency to the supply chain
7:15 Exiger's mission
9:15 Exiger's work on identifying slavery in the supply chain
10:15 Supply chain challenges in the current political climate
13:10 The power of clear communication in AEO
15:30 Short vs. flowery texting
18:55 Internal shifts in PR caused by AI
20:00 Mentoring junior PR people in the AI era
23:00 Why critical thinking is more crucial than ever
25:45 Kody's thought leadership philosophy
This episode’s guest:
• Kody Gurfein on LinkedIn
• Exiger on LinkedIn
• ForcedLabor.AI
Subscribe and leave a 5-star review:
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Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era.
Key Takeaways:
-
AI's effect on the comms world
-
Keeping up at a time of rapid change
-
Leadership in the age of AI
Episode Timeline:
1:45The genesis of 'Relentless Impact' and what it says about change
3:45Navigating change in the modern comms workforce
7:05The role of AI in marketing and PR
10:10Historical periods of change
13:20 AI for online publishing
15:50The "Relentless Impact" mindset explained
18:46Finding signal in the noise
23:12How being diagnosed with ADHD led to his new framework
23:55Leadership in the age of AI
25:10Conclusion and call to action
This episode’s guest:
• Pete Gosling on LinkedIn
• Pick up a copy of 'Relentless Impact' at DesignTech.AI
• Follow Gosling Media at GDS.Pro
Subscribe and leave a 5-star review:
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Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.
Key Takeaways:
-
How a sense of style can help you with personal branding
-
The current state of the retail economy
-
Navigating Google's tricky algorithms
Episode Timeline:
0:00Introduction to Barrett Wertz
2:30How can the average guy develop a sense of style?
4:00 How creating a personal style helps your brand
5:30 Creating commerce content at the New York Post
9:00Choosing which products the Post highlights
11:30 Comparing and contrasting different products
12:30 What's the secret to a great gift guide
16:30How to manage a writing team
20:45How to understand Google from an Editorial perspective
23:55 Content used to be based on merit
24:30What does Barret's work tell him about today's economy?
This episode’s guest:
• Barret Wertz on LinkedIn
• The New York Post on Instagram
• The New York Post on X
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Aaron Berger is the Co-Founder and Principal of A/M Partners, a boutique communications consultancy helping companies tell stories that move markets. In this episode, Aaron discusses the evolving landscape for startups in the AI era. He also emphasizes the importance of cohesive messaging, the role of PR in building brand awareness, and the challenges startups face in navigating the media landscape.
Key Takeaways:
-
Why PR is essential for startups
-
The key pivot startups need to make
-
Why personal relationships are important in the AI era
Episode Timeline:
0:00Introduction to A/M Partners
3:00Communicating PR for startups
5:30The importance of cohesive messaging
7:25 How to find the story
9:55Navigating AI's impact on communications
11:00The role of relationships in PR
16:45Why early-stage companies need PR
18:13Challenges in PR and advertising
24:30Thought leadership in PR
This episode’s guest:
• Aaron Berger on LinkedIn
• A/M Partners on LinkedIn
• A/M Partners website
• Email: Aaron@AM.Partners
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Brooke Kruger, the founder of KC Partners, a leading communications search firm, has a deep grasp on what’s happening in the job market, what skills are in demand, how hiring is evolving, and what both companies and job seekers need to succeed. On this episode, she discusses current communications hiring trends, the impact of AI on the job market, the importance of emotional intelligence, and common interview mistakes.
Key Takeaways:
-
Why comms hiring is back post-COVID
-
How AI is affecting the comms job market
-
How to kill it in your next job interview
Episode Timeline:
0:00Introduction to communications hiring trends
3:00The impact of AI on communications hiring
6:10Current trends in communications hiring
8:40How to know if someone is a good fit
10:40 The candidates everyone is looking for
12:15Navigating the job market Post-COVID
15:20Preparing the next generation for the workforce
18:10The importance of emotional intelligence
21:15Thought leadership in communications
This episode’s guest:
• Brooke Kruger on LinkedIn
• KC-Partners.com
Subscribe and leave a 5-star review:
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Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management.
Key Takeaways:
-
Mike's past work as an NFL field producer
-
The importance of keeping your great employees
-
How AEO is changing brand management
Episode Timeline:
2:15 What is the NFL's streaming strategy?
4:45 The NFL's most intense fans
7:00 How did Mike help UPRoar scale to a national agency?
10:30 How does your culture change after 20 employees?
14:00 Mike's four-year strategy to scale his company for sale
17:00 Why AI can only do so much
19:15 How HyperIce grew to a $2 billion company
24:40 How is AI changing brand management
29:00 Does AEO change messaging?
30:30 Mike's thought leadership philosophy
This episode’s guest:
• Mike Harris on LinkedIn
• Uproarpr.com
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Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.
Key Takeaways:
-
Balancing human and artificial intelligence in PR
-
Creating new workflows with AI
-
Where AI writing comes short
Episode Timeline:
0:00Introduction to Intelligent Relations and Tim Gray
2:48The Role of AI in PR at Intelligent Relations
4:45 How we've rapidly changed our views of ChatGPT
5:59Creating a new workflow around AI
6:45The client experience at Intelligent Relations
7:45How Preston creates AI pitches
10:30How AI affects junior-level PR people
11:30How has Intelligent Relations changed over 7 months?
12:22Balancing human and artificial intelligence
14:00Where AI writing falls short
16:00How to make a story stick
17:45How to get Tod to read your pitch
17:41Tim's thought leadership philosophy
This episode’s guest:
• Tim Gray on LinkedIn
• Intelligentrelations.com
Your host: Tod Perry
• Follow Tod Perry on LinkedIn
• Follow Tod Perry on X
• Learn more about Tod
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G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his background in law gives him unique insights into PR, how to manage your reputation in the AI era, and the loneliness problem in the C-suite.
Key Takeaways:
-
How law and PR are related
-
The problem of C-suite loneliness
-
Reputation management in the AI era
Episode Timeline:
1:20 The challenges of running a company out of Indonesia
2:50 What's happening at Association GC?
3:50 How does his law experience help with PR communications?
6:15 Why emotion matters in court
7:15 Lawyers who have really impressed G.C.
9:35 G.C.'s relationship with his father, a judge
10:05 How can brands manage their reputation in the AI era?
11:30 How to fix your problems before they start
13:30 How AI is muddying our perception of reality
15:00 Why C-suite loneliness is a big problem
17:00 How to move off the plateau
19:30 The art of listening
22:00 Being likable
23:45 G.C.'s thought leadership philosophy
This episode’s guest:
• G.C. Murray II, Esq. on LinkedIn
• Association.Law
• G.C. Murray II, Esq. on Facebook
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Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy.
Key Takeaways:
-
Keys to cultural competence
-
A look inside the world of voice-over acting
-
The inspiration for SociosPR
Episode Timeline:
1:45 Why voice acting is harder than most people think
4:20 AI is taking voice acting jobs
7:00 What's happening at SociosPR these days
8:20 The inspiration for SociosPR
10:50 The importance of cultural competence in 2025
13:10 What is cultural competence?
14:20 Should PR people use the term Latinx?
17:05 Dead giveaways that some PR isn't culturally competent
19:45 Is ChatGPT good at translations?
22:50 Understanding the diversity within the Hispanic community
24:20 Lilly's thought leadership philosophy
This episode’s guest:
• Lilly Cortes Wyatt on LinkedIn
• SociosPRAgency.Com
• SociosPR on LinkedIn
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Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie is also the co-author of the first Canadian-based public relations textbook, “Canadian PR for the Real World.” Kylie has a PhD in Industrial Economics and Management from KTH Royal Institute in Stockholm, Sweden. In this episode, Kylie shares her thoughts on building successful influencer campaigns and why earned media has become so important.
Key Takeaways:
-
Why earned media is becoming more important than ever
-
Keys to successful influencer campaigns
-
AI is making PR ethics more important than ever
Episode Timeline:
1:45 Tod and Kylie are both getting over colds
3:00 What's happening at Finch Media?
4:00 The importance of earned media in 2025
6:00 How does the need for earned media benefit media outlets?
7:30 The importance of brand consistency in the AI era
9:25 The 3 tensions between influencers and organizations
13:30 Spokespeople can be a surprise
16:00 What are the qualities of an effective influencer
17:15 Do AI influencers matter?
20:00 PR practitioners are always adapting to technology
21:30 What are Kylie's students' ethical concerns
26:04 How Kylie helped her sibling, Chelsea, promote their short film
28:00 What's Kylie's thought leadership philosophy?
This episode’s guest:
• Kylie McMullan on LinkedIn
• Finchmedia.ca
• Finch Media on LinkedIn
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Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.
Key Takeaways:
-
An introduction to change management
-
How the loss of junior-level employees will affect PR
-
Keith's approach to thought leadership
Episode Timeline:
1:30 Keith's love of "Calvin and Hobbes"
4:00 What's happening at Modig Group?
5:45 The growing field of change management
7:45 Creating key messages in change management
9:30 Coca-Cola's AI ad
11:15 Why are agencies focusing on affordable PR
13:45 The rise of smaller agencies
16:15 Why smaller agencies have more skin in the game
18:00 The problems of losing junior-level employees in PR
22:00 Why Tod cringes at some AI talk
22:45 Keith's thought leadership philosophy
This episode’s guest:
• Keith Bowermaster on LinkedIn
• ModigGroup.com
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In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.
Key Takeaways:
-
Why earned media is crucial for AI visibility and brand reputation
-
Niche outlets are becoming more important in PR strategies
-
The future of journalism in the AI era
Episode Timeline:
2:00Muck Rack's new tool: Generative Pulse
4:35 What does Generative Pulse look like for a client?
6:45Generative Pulse helps in a crisis
7:30How has AI changed the PR world and beyond in the past 18 months?
8:30People are using AI for retail purchases
10:22Muck Rack's AI search study insights
12:30Why does AI love learned media?
14:15ChatGPT's initial shortcomings
15:50Strategies for increasing AI visibility
21:00Crisis management with AI Tools
22:40Introduction to AI agents
25:30Building the ultimate agent
28:40The future of journalism and AI
This episode’s guests:
• Linda Zebian on LinkedIn
• Matt Dzugan on LinkedIn
• Muck Rack's free report at GenerativePulse.AI
Hosted on Acast. See acast.com/privacy for more information.
In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this episode, they discuss how Melissa founded Vigilante PR after her former agency went under due to questionable management. Now, Vigilante is breaking the mold through creativity, authenticity, and harnessing the power of true crime podcasts.
Key Takeaways:
-
The agency has worked on true crime stories to help families seek justice
-
Thought leadership should be educational, not promotional
-
How a surprise career turn inspired Melissa to create Vigilante
Episode Timeline:
1:30 How Vigilante is using PR to bring justice for Megan Trussell
4:10 How Vigilante got involved in the Trussell case
5:30 How a shocking career turn inspired Melissa to create Vigilante
8:00 Forging a new path for PR
9:30 Why are a lot of agencies stuck in their ways?
11:15 Why senior-level PR people need to be involved on every level
13:30 Melissa's favorite campaigns
15:30 New ways of approaching journalists
17:15 How does Vigilante defy the odds
19:45 The band Melissa has seen over 400 times
22:30 Melissa's thought leadership philosophy
This episode’s guest:
• Melissa Christensen on LinkedIn
• Vigilante PR on LinkedIn
• Email: Melissa@Vigilante-PR.com
• PR Unplugged
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In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digital campaigns. He also addresses challenges faced by the industry, including trade disruptions, and explains how PPAI is navigating the choppy waters.
Key Takeaways:
-
Memorable promotional products can create lasting impressions and connections
-
How trade disruptions have impacted the promotional products industry
-
The importance of positive leadership
Episode Timeline:
0:00Introduction to PPAI and Drew Holmgreen
2:00The scope and impact of the promotional products industry
4:20Understanding branded merchandise
6:54The emotional connection of promotional products
9:45Integrating merch with digital campaigns
11:45The revenue potential of merchandising
13:00Howard Stern's aversion to promotional products
13:52Memorable promotional products and their impact
18:00Common mistakes in merchandising
20:25The creative side of the promotional products industry
22:00Navigating trade disruptions
27:40Thought leadership philosophy and positive leadership
This episode's guest:
• Drew Holmgreen on LinkedIn
• PPAI.org
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Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign governments, and nonprofits. In this episode of PR360, Paul explores the power of purpose-driven communication and what it looks like in the current cultural moment. He also discusses the important distinction between attracting attention versus media coverage.
-
How purpose-driven organizations can stand out in today's climate
-
Why organizations should focus on genuine causes rather than trends
-
How AI companies pull their data
Episode Timeline:
0:00Introduction to Paul Cohen and Attention Comms
2:00Transitioning to Attention Comms
3:40The Importance of purpose-driven communication
5:40Authenticity in social justice messaging
7:50Attracting attention vs. media coverage
11:35The role of authenticity in leadership
15:50The role of AI at Attention Comms?
17:10How AI companies pull their data
19:10Paul's pitching secrets
This episode’s guest:
• Paul Cohen on LinkedIn
• AttentionComms.com
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Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.
-
Unique advantage that PR has in AI search
-
The difference between AI and organic search
-
The current state of US tourism
Episode Timeline:
1:30 Julie reflects on 30 years in PR
2:35 Staying informed on top of the rise of AI search
3:50 A searchable podcast database
4:45 The decline in organic search traffic
6:00 How does AI search change the world of journalism?
8:00 Optimizing your brand for AI search
10:50 How thought leaders can adapt to AI
13:35 Which sites are favored by AI search
16:00 How is (W)right On implementing AI?
19:00 Julie's recent acknowledgements
21:30 Changes in US tourism
22:30 Julie's thought leadership philosophy
This episode’s guest:
• Julie Wright on LinkedIn
• WrightOnComm.com
Subscribe and leave a 5-star review:
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Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances.
Key Takeaways:
-
Amplify specializes in positioning lawyers as thought leaders
-
The benefits of non-traditional media outlets
-
The ins and outs of cruise law
Episode Timeline:
0:00Introduction to Bridget Mercuri and Amplify
3:30The importance of earned media in law
6:10Building relationships with reporters for effective PR
9:20Humanizing lawyers and their stories
12:00Preparing clients for media appearances
14:30How can good PR solve current problems in the legal industry
15:50Exploring non-traditional media outlets
18:00The ins and outs of cruise law
21:30Bridget's thought leadership philosophy
This episode’s guest:
• Amplifyforlawyers.com
• Email: Bridget@Amplifyforlawyers.com
• Email for lawyers: LFG@Amplifyforlawyers.com
• Amplify for Lawyers on Instagram
Hosted on Acast. See acast.com/privacy for more information.
Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.
Key Takeaways:
-
How to prep authors for interviews
-
How to promote books through TikTok
-
How to connect books to current events
Episode Timeline:
0:00Introduction to Wild Bound PR and Julia Drake
1:30The journey from film to literary PR
4:00Successful Wildbound campaigns
6:00 The myth of inspiration
7:25Differences between traditional PR and publishing PR
8:50Creating conversations around books
10:30Preparing first-time authors for PR
13:35The success rates for book publishing
15:00The impact of social media on Book promotion
16:25The ins and outs of BookTok
19:45Client expectations vs. reality in publishing PR
22:05What sets Wildbound apart
24:30Julia's thought leadership philosophy
This episode’s guest:
• Julia Drake on LinkedIn
• WildboundPR's website
• Wildbound PR on Instagram
Subscribe and leave a 5-star review:
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Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.
Key Takeaways:
-
The state of luxury brands in 2025
-
How Jennifer started her own agency
-
The basics of crisis management
Episode Timeline:
1:45Introduction to Jennifer Adler and Adler PR
2:45How to choose a luxury influencer
4:45How are luxury brands positioning themselves in today's economy
7:25Has the idea of luxury changed over the past 20 years?
9:10How does Jennifer keep her finger on the pulse
10:00Preparing clients for a crisis
12:00The Coldplay debacle crisis
15:15The importance of a cool head in a crisis
17:00The quote that inspired Jennifer to start her own agency
20:20Lessons Jennifer learned hosting the "Earn It" podcast
22:00Working with Medieval Times
25:22Jennifer's thought leadership philosophy
This episode’s guest:
• Jennifer Adler in LinkedIn
• Adler Public Relations
• Adler Public Relations on Instagram
• "Earn It" podcast
Hosted on Acast. See acast.com/privacy for more information.
Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles.
Key Takeaways:
-
How PR people can do more with less
-
Clearing up PR misconceptions
-
How to build a personal brand
Episode Timeline:
0:00 Introduction to Lexi Smith and Growth Mode
2:03 Why PR agencies are being asked to do more with less
4:10 PR is having a hard time defining itself in the new era
5:10 People need to be educated about PR
8:00 Mistakes people make in personal branding
11:00 The "why" of your personal brand
13:15 Taylor Swift's marketing brilliance
14:30 Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast
17:15 Tod's pitch preferences
19:30 Lexie's work with Everyday Action
23:25 Lexie's thought leadership philosophy
This episode’s guest:
• Lexie Smith on LinkedIn
• Growth Mode's website
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Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background. On this episode, she reflects on her time reporting on the front lines of the COVID-19 pandemic and her transition into PR, where she believes in delivering exceptional PR services at a competitive price. Alexandra also shares her approach to educating clients about common PR misconceptions, the importance of strong media training, and the valuable lessons she’s gained through her podcasting journey.
Key Takeaways:
-
Why PR should be affordable
-
Alexandra's front-line COVID reporting
-
How to be a bold thought leader
Episode Timeline:
2:40 Alexandra's front-line COVID reporting
5:15 Alexandra on "Good Morning America"
7:25 Delivering good PR at a great price
9:40 How people overpay for PR
11:55 How Alexandra's experience as a reporter helps her in PR
13:30 The power of a great soundbite
15:00 Educating new PR clients
16:15 Media training dos and don'ts
18:40 Verbal crutches
21:20 Being authentic in media appearances
22:40 Lessons Alexandra has learned from hosting her podcast
25:25 Alexandra's thought leadership philosophy
This episode’s guest:
• A to Z Communications' website
• Alexandra Zendrian on LinkedIn
Subscribe and leave a 5-star review:
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Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime.
Key Takeaways:
-
Why credibility is crucial
-
How AuthorPrime helps creators turn their work into books
-
Brian's upcoming book "Credibility Marketing"
Episode Timeline:
1:45 The uncertainty of the current state of PR
3:30 AI uncertainty
5:30 The PR turnaround
6:45 Ways in which AI isn't cutting it
8:00 The volatility in the current economy
11:28 Brian explains AuthorPrime
14:45 The AuthorPrime process
18:00 Who is creating books from their content?
20:00 What is a false sense of credibility?
22:00 Brian's upcoming book
26:20 The biggest lesson Brian has learned from his podcast
This episode’s guest:
• Brian Hart on LinkedIn
• @BrianHartPR on X
• Flackable / Author Prime
Subscribe and leave a 5-star review:
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Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.
Key Takeaways:
-
Lindsey's transition from beauty editing to healthcare marketing
-
An introduction to ICHRA
-
Consumer-focused marketing strategies
Episode Timeline:
1:00 Lindsey's former career as a beauty editor
4:00 Transitioning from beauty to healthcare marketing
8:00 Understanding ICHRA and SureCo
9:20 The role of AI in marketing
10:45 Troubles with AI
12:30 Navigating healthcare terminology
15:30 Common mistakes in healthcare marketing
17:45 Positive things to look for in healthcare
20:45 ICRA gives consumers more choices
23:20 Lindsey's spice thought leadership philosophy
This episode’s guest:
· Lindsey Unterberger on LinkedIn
· Lindsey Unterberger on Instagram
· SureCo's newsletter (talk ICRA to me)
· SucreCo ICHRA 101
Subscribe and leave a 5-star review:
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Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate directly into building meaningful connections with fans and communities.
Key Takeaways:
-
Authenticity is crucial in engaging with fandoms
-
How improv classes can help with PR
-
The evolution of Motiv
Episode Timeline:
1:30 Kat's improv experience
3:45 How can improv experience help in PR?
6:15 Improv helps you understand perspectives
7:00 The importance of being strategic with pitches
9:00 The Motiv story
11:00 Motiv's name change
13:30 Kat's relationship to nerd culture
17:00 Actors who are disingenuous about their fandom
17:45 You have to be transparent with fandoms
18:45 What do other agencies get wrong when working with fan culture
23:20 How to match influencers and brands
26:10 Kat's thought leadership philosophy
This episode’s guest:
• Kat Jones on LinkedIn
• Motiv's wesbite
• MotivPR on Instagram
Subscribe and leave a 5-star review:
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Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.
Key Takeaways:
-
PR lessons from stand-up comedy
-
The enduring power of local media
-
Why AI loves earned media
Episode Timeline:
1:45 How has stand-up comedy helped Doug's PR career?
2:50 Finding your voice in comedy
5:00 How Doug's TV background helps him prepare his clients for media appearances
7:45 PR's influence over newsrooms
10:35 How to be authentic in media appearances
13:00 Mistakes people make when appearing on TV from home
16:15 How does AI increase revenue from earned media
18:45 Why does local media show up prominently in AI search?
23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…”
25:45 Doug's thought leadership philosophy
This episode’s guest:
• Doug Simon on LinkedIn
• Email: DougS@DSSimonMedia.com
• “PR’s Top Pros Talk…” podcast
• DSSimon's website
Subscribe and leave a 5-star review:
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Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences. You'll also learn how Comcast is streamlining media delivery across TV, mobile, and streaming platforms, and what it means for the future of media and technology.
Key Takeaways:
-
The future of streaming
-
The future of content modernization
-
Challengers in providing streaming content
Episode Timeline:
1:30 Tod remembers ON TV
2:30 What does "Ingest once, deliver everywhere" mean?
4:25 What content companies really want
6:10 The differences between traditional broadcasting and streaming
8:30 What separates Comcast from other companies
9:30 What does the future of streaming look like?
12:30 How does Mitch stay on top of new technology?
14:20 What are Comcast's advantages for content creators?
15:30 New ways of monetizing content
19:00 Past technologies that have failed
22:30 HD radio
This episode’s guest:
• Mitch Askenas on LinkedIn
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On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer.
Key Takeaways:
-
The Spin Sucks story
-
Why thought leaders should be bold
-
Why Gini loves AI
Episode Timeline:
2:40 How to come up with podcast ideas
4:00 Why is Taylor Swift a great marketer?
5:40 How Spin Sucks grew from a blog to a movement
7:40 Why ethics is the backbone of Spin Sucks
9:50 How to define results with a client
11:00 The PESO model
13:50 The importance of creating authority and trust
14:40 Gini on thought leadership
17:40 Gini's thoughts on AI
This episode’s guest:
· Gini Dietrich on LinkedIn
· The Spin Sucks website
Subscribe and leave a 5-star review:
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Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies.
Key Takeaways:
-
PR strategies for AI search
-
Performance-based billing in PR
-
The importance for PR people to be open-minded
Episode Timeline:
1:30 What's it like working from Aruba?
4:15 Tod's time in Cuba
5:30 The Montreal/Long Beach connection
7:30 What separates Proper Propaganda from other PR firms
8:30 The benefits of paying on performance
11:00 AI search optimization for PR
13:00 Optimizing for bots
18:00 It's time to reconsider some legacy media sites
19:30 Non-traditional sites are popping up in AI search
20:30 The importance of being open-minded
25:00 Jackson's thought leadership philosophy
This episode’s guest:
• Jackson Wightman on LinkedIn
• Proper Propaganda's website
• Email Jackson@Properpropaganda.net
Hosted on Acast. See acast.com/privacy for more information.
Karen Sorensen is an award-winning account director at Global Results Communications with a strong track record of securing top-tier media placements in outlets such as USA Today, The New York Times, Forbes, and more. Here, she discusses her upbringing in a large family, the importance of teamwork in both personal and professional life, and the evolving landscape of cybersecurity and AI.
Key Takeaways:
-
Why teamwork is essential for success
-
The importance of continuous learning
-
The convergence of AI and cybersecurity
Episode Timeline:
2:00 Lessons Karen learned from growing up in a large family
4:30 What does dinner look like in a family with 11 kids?
5:50 How does growing up in a large family help in your professional life?
7:25 The importance of teamwork
8:15 New and exciting things happening at GRC
9:00 Current trends in cybersecurity and AI
11:00 The evolution of cybersecurity threats
14:00 How remote work created new security threats
17:30 How do you stay current on tech developments?
20:00 The importance of continuous learning
21:30 Karen's approach to thought leadership
This episode’s guest:
• Karen Sorenson on LinkedIn
• Global Results Communications on LinkedIn
• Global Results Communications on Instagram
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Bob Bilbruck, founder of Captjur, is an accomplished and visionary CEO with nearly 30 years of experience in emerging markets and technology. In his third appearance on PR 360, he discusses his role in bringing flag football to the 2028 Olympics, the importance of diverse AI ecosystems, and the need for the U.S. to stay competitive in the global AI arms race.
Key Takeaways:
-
The growing world of flag football
-
The future of the gig economy
-
The AI arms race
Episode Timeline:
1:50 Captjur Sports' involvement in Olympic flag football
4:15 Legal challenges with NIL
6:30 Pressure is on the NCAA
9:15 Flag football's expansion
12:00 Recent developments in the gig economy
15:15 The importance of diverse AI ecosystems
20:30 CPU vs. GPU computing
21:50 The AI arms race with China
24:00 What's the moonshot in the AI arms race?
27:00 Do consumer AI products give a false representation of its capabilities?
This episode’s guest:
• Bob Bilbruck on LinkedIn
• Captjur's website
• Email at: info@Captjur.om
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Jennifer Avril, a communications professional specializing in strategic and effective change for both corporations and nonprofits, is a Senior Account Manager at Warner Communications. In this interview, she discusses the importance of effective communication in addressing climate change, how regulations can create opportunities, and the role of thought leadership in PR. She also shares stories from the summer she spent working on feminist activist Kate Millett’s farm, as well as her contributions to a new e-book on movement communications and advocacy.
Key Takeaways:
-
Lessons learned on Kate Millet's farm
-
How to effectively discuss climate change
-
Regulatory changes can create opportunities
Episode Timeline:
1:45 Jennifer's time on Kate Millet's farm
6:30 Kate's friendship with John Lennon and Yoko Ono
7:30 What's happening at Warner Communications these days?
9:25 How should people be talking about climate change in 2025?
10:40 The current state of regulation policy
11:30 The value proposition of environmentalism
12:30 The ramifications of recent political changes
14:30 Talking about eco-friendly products with consumers
17:00 Regulations can create new opportunities
19:00 Void packaging
22:30 Jennifer's thought leadership philosophy
25:00 Jennifer's new eBook
This episode’s guest:
• Jennifer Avril on LinkedIn
• Liberation Stories eBook
• Warner Communications
Hosted on Acast. See acast.com/privacy for more information.
Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry.
Key Takeaways:
-
AI's role in cybersecurity
-
Building relationships with reporters
-
Crafting the perfect pitch
Episode Timeline:
2:20What are the biggest stories in cybersecurity?
3:30 AI's threats to cybersecurity
5:20Crisis communication in cybersecurity
7:45How does Mike stay informed on such a fast-moving industry?
9:45Breaking into mainstream media
11:45The art of newsjacking
12:45AI in the workforce
14:40 Building relationships with reporters
16:30Crafting the perfect pitch
20:20Mike's thought leadership philosophy
This episode’s guest:
• Mike Atkinson on LinkedIn
• Sage's Website
• Mike's email: MAtkinson@AboutSage.com
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Jeff Montegut is the director of Extra Life, a peer-to-peer fundraising program that empowers gamers to support Children's Miracle Network hospitals. Jeff shares Extra Life's inspiring origin story, its impact on children's healthcare, and how the gaming community has rallied to raise over $132 million since its inception. The conversation also delves into the mechanics of peer-to-peer fundraising, the significance of Game Day, and Jeff's personal journey in the nonprofit sector.
Key Takeaways:
-
The ins and outs of peer-to-peer giving
-
The importance of Game Day
-
The transformative power of gaming
Episode Timeline:
2:20 The origins of Extra Life
5:30 The power of kindness
6:00 How does peer-to-peer giving work
8:15 Touching grass for money
9:45 Jeff's love of content creation
11:30 Streamers that have gone out of their way for Extra Life
14:45 The power of online communities
17:30 Game Day, Extra Life's big giving event
19:40 Jeff's passion for non-profits
23:00 When Tod stopped playing video games
This episode’s guest:
• Jeff Montegut on LinkedIn
• Extra Life's website
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Mark Westlake is the founder and CEO of GearBrain, a tech company focused on simplifying the Internet of Things (IoT). With over 25 years of experience in digital media and technology, his career includes executive roles at prominent companies such as About.com, HowStuffWorks, and Purch. A former member of the 1980s NYC band The Modulators, Westlake shares his journey from music to innovation, offering insights on smart home tech, AI integration, consumer education, and how GearBrain bridges the gap between people and technology.
Key Takeaways:
-
How Mark transitioned from a music career to the tech industry
-
The benefits of IoT
-
The future of smart homes
Episode Timeline:
3:00Mark's early years in The Modulators
6:00Transitioning to the Internet and Digital Media
9:00Why some companies can't adapt
11:30The Birth of GearBrain and Its Mission
12:30Innovations in IoT and AI integration
15:05Challenges in the smart home market
18:01The future of smart homes and AI
21:30Consumer education and smart device benefits
24:15The next decade in IoT technology
This episode’s guest:
• Mark Westlake
• GearBrain's website
• Email Mark at Info@GearBrain.com
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Brad Myers is the Charles M. Geschke Director of the Human-Computer Interaction Institute and Professor in the School of Computer Science at Carnegie Mellon University, with an affiliated faculty appointment in the Software and Societal Systems Department. He’s also the author of a new book, "Pick, Click, Flick! The Story of Interaction Techniques." In this episode, he discusses the importance of usability in design, notable failures in user interface design, and the future of Human-Computer Interaction.
Key Takeaways:
-
Historic HCI failures
-
What is HCI?
-
How AI will affect HCI?
Episode Timeline:
1:45What is the Human-Computer Interaction field?
3:30The evolution of interaction techniques
6:30Designing for usability and intuition
09:40Historic failures in user interface design
10:30Why Clippy didn't work
14:30The history of copy and paste
18:00Mac or PC?
21:30The future of HCI and AI integration
This episode’s guest:
• Buy Brad's Book "Pick, Click, Flick! The Story of Interaction Techniques."
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Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts.
Key Takeaways:
-
Shifting industry marketing focus
-
Authentic communication in industrial marketing
-
Expanding the industrial talent pool
Episode Timeline:
1:45Scott's 1982 Super Bowl performance
5:00Introduction to Industrial Talk Media
8:00Scott's background in industry
10:00The networking benefits of podcasts
13:15The industry blind spot with podcasting
14:45Exposing the human side of industry
15:50Communication skills in the trades
19:00The importance of authenticity in podcasting
20:00Holes in industrial marketing strategies
23:00Selling benefits, not specs
25:00 Successful strategies for attracting talent
This episode’s guest:
• Scott MacKenzie on LinkedIn
• Industrial Talk's website
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Craig Cook is a visionary entrepreneur who shares his journey from founding Rhythm.net to becoming a business mentor who uses Qigong to help people find balance and success. Here, he discusses the principles of qigong, introduces his Five Elements of Success framework, and talks about the importance of balance in his personal and professional lives.
Key Takeaways:
-
How qigong can help business professionals
-
Craig's transition from CEO to mentor
-
The Five Elements of Success
Episode Timeline:
1:00Introduction
3:00 Craig's transition to business mentorship
6:00The intersection of Qigong and business
8:20What is Qigong
11:00Personal benefits of qigong
13:00The Five Elements of Success
21:30Qigong for business professionals
24:40The importance of balance
This episode’s guest:
• Craig Cooke on LinkedIn
• CSquaredPro.io
• C2EnergyMedicine.com
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Tiffany Aguinaldo is an Account Director at Forge—a creative studio recently ranked the #4 fastest-growing private company in Orange County. Tiffany leads business development and PR at Forge and brings 15 years of experience with major brands like Hoag, Toyota, and The Irvine Company. She’s also the 2024 President of the Orange County PRSA. In this episode, she discusses the value of mentorship, Forge’s rapid rise, and her involvement with Disney Forward.
Key Takeaways:
-
Mentorship is crucial for young professionals in PR
-
Understanding your audience is essential in PR today
-
Forge offers a unique experience for clients through personalized service
Episode Timeline:
0:30Introduction to Tiffany Aguinaldo
2:15Mentorship in public relations
4:20What are young people in PR most concerned about?
7:00 Tod's advice for young people in communications
8:45Forge's incredible growth
11:00What separates Forge from other agencies?
13:15Forge's success stories
15:30The Disney Forward event
18:25Tiffany's reflections on her early career at GRC
22:00Tiffany's thought leadership philosophy
This episode’s guest:
• Tiffany Aguinaldo on LinkedIn
• Forge's website
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Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR.
Key Takeaways:
-
Purpose is essential for brand growth and authenticity
-
Brands often struggle to define their purpose
-
The state of DEI in PR
Episode Timeline:
1:30 Why Lana was named "One of the Top Women in PR"
2:30 Not all brands have a purpose
3:45 How to help brands find their authentic purpose
5:15 The problem with purpose-washing
6:15 Matching purpose to growth
9:10 How AI fuels growth
11:45 The importance of human intuition
13:50 The current state of DEI in PR
16:15 Rebranding DEI
20:00 The importance of having a career with purpose
This episode’s guest:
• Lana McGilvray on LinkedIn
• Purpose North America
• Council for Brand Purpose
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Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR.
Key Takeaways:
-
Developing a PR AI tool for startups
-
Finding the balance between clients and journalists
-
What makes good travel writing?
Episode Timeline:
1:15 Chris's work as a theater critic
2:17 Chris sang at Carnegie Hall once
4:40 What separates great travel writing from mediocre travel writing?
7:30 Intelligent Relations was created with AI in mind
9:15 The Preston AI
11:00 A Preston use case
13:30 How to insert your PR clients into journalism
14:30 Clients get frustrated by their coverage
16:30 The conflict between journalists and PR people
18:30 How PR AI falls short
19:15 Advertising clients who don't know how to talk about their products
22:00 PR is not advertising
22:45 Thought leadership versus promotion
26:10 It's about serving the reader
26:40 Who is this for?
This episode’s guest:
• Intelligent Relations on LinkedIn
• Intelligent Relations' website
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Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm.
Key Takeaways:
-
Making sure clients are a good fit
-
Concerns over AI's accuracy and IP rights
-
How AI-generated content can drag your SEO rankings
Episode Timeline:
1:00 Introduction to Moburst and Gilad Bashar
3:30 What sets Moburst apart?
6:30 The importance of client selection
9:40 Navigating Facebook's algorithm Challenges
12:08 The role of AI in marketing
15:45 AI's impact on content creation
18:40 AI tools and their applications
21:20 Common client concerns about AI
24:15 Understanding Google's content ranking
This episode’s guest:
• Gilad Bechar on LinkedIn
• Moburst's website
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Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.
Key Takeaways:
-
The lasting power of local media
-
Keeping the audience top of mind
-
How to be prepared for a crisis
Episode Timeline:
2:00 Has local media lost any power recently
3:45 The importance of local journalists
6:30 Connecting clients with local media outlets
8:45 Making clients newsworthy and timely
11:30 Crafting powerful pitches
12:30 Three components of a good story
13:30 The importance of emotion
16:45 How to prepare for a crisis
20:30 Interacting with the media in a crisis
22:00 Michelle's thought leadership philosophy
This episode’s guest:
• Michelle Rupp on LinkedIn
• Memorable Results Media on Instagram
• Memorable Results Media
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Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts.
Key Takeaways:
-
Why traditional PR tactics are no longer sufficient in publishing
-
Why pitches fail
-
Book PR in the digital age
Episode Timeline:
2:45 What is the most popular drinking game from Kourtney's book?
6:00 What is the current state of publishing in America?
7:15 Audio books are becoming more popular
8:00 Audio book recommendations
9:00 Why traditional PR tactics aren't cutting it in 2025
10:45 What are some good Amazon alternatives?
12:30 Why do most pitches fail?
15:45 The benefit of pitching publishers individually
17:00 Celebrities who tell the same stories repeatedly
18:00 The importance of timeliness with pitches
20:00 The increasing popularity of psychedelic books
22:00 How to think like the media
This episode’s guest:
• Kourtney Jason on LInkedIn
• Pacific and Court's website
• Pacific Court on Instagram
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Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results.
Key Takeaways:
-
Why affiliate marketing is a growing sector for publishers
-
How Pace PR integrates PR with affiliate marketing effectively
-
The importance that thought leadership plays at Pace PR
Episode Timeline:
2:00 How Lindsay's background in magazines helps with affiliate strategies
3:30 Strategies that are currently working in affiliate right now
5:45 How to get niche sites on your radar
7:45 Understanding your client's goals
9:15 Not all affiliate publishers are created equal
12:30 How does Pace choose influencers?
14:30 The benefit of using micro-influencers
16:00 Why is Pace so good at affiliate marketing?
19:30 Lindsay's thought leadership philosophy
This episode’s guest:
• Pace Public Relations
• Pace PR on Instagram
• Lindsay Ferraro Bennett on LinkedIn
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Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry.
Key Takeaways:
-
How AI is revolutionizing supply chain, agriculture, and life sciences
-
Why data infrastructure is crucial for the success of AI models
-
The current state of women in tech
Episode Timeline:
1:30 Amanda's dogs
3:15 How does Amanda keep up with all the changes in AI?
4:30 Recent developments in AI that have impressed Amanda
5:30 What's the hardest thing for marketers to explain to the public about AI?
7:15 Is there enough data infrastructure to support AI growth?
10:15 DDN's commitment to its customers
12:14 AI's impact on various industries
13:15 Autonomous cars
17:00 Online safety issues caused by AI
18:24 Challenges for women in technology
This episode’s guest:
• Amanda Lee on LinkedIn
• DDN's website
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Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers.
Key Takeaways:
-
How PR helps lawyers build their reputation and attract clients
-
The importance of media training
-
Susan's transition from a litigator to a PR expert
Episode Timeline:
1:00 Susan's transition from litigator to PR Expert
4:00 The benefits of PR for Lawyers
5:30 How lawyers can raise their profiles through PR
7:15 The dos and don'ts of media appearances
10:40 The impact of AI on law and PR
14:30 Why Google doesn't like AI writing
16:40 The pain of radio disclaimers
17:45 How are lawyers using social media to raise their profiles?
20:20 Tod's favorite legal radio ad
21:20 Susan's Role in Law Firm Media Professionals
23:40 Susan's thought leadership philosophy
This episode’s guest:
• Susan Peters on LinkedIn
• Greybridgepr's website
• Email: Susan@Greybridgepr.com
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Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection.
Key Takeaways:
-
How Healthee's AI platform simplifies healthcare navigation for employees
-
Why marketing is all about emotions
-
AI solutions for healthcare
Episode Timeline:
1:30 An overview of Healthee
2:00 Navigating healthcare with AI Solutions
5:40 Personalization in health benefits
9:24 The Importance of transparency in healthcare costs
11:00 Insights from the Healthee's 2025 Benefits Report
13:20 Creating brands with an emotional spark
19:00 Cultural differences in branding between Israel and the USA
21:40 Omer's thought leadership philosophy
This episode’s guest:
• Omer Maman on LinkedIn
• Healthee.com
• Healthee on Instagram
Subscribe and leave a 5-star review:
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Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.
Key Takeaways:
-
How Spacely simplifies the process of buying print ads
-
Why print advertising is still a significant player in marketing
-
How to break into voice over acting
Episode Timeline:
1:30 Automation is great for relationships
2:45 How Spacely makes automation easy
3:45 What's the Spacely process like?
9:00 What are the best parts of a magazine to have your ad appear?
10:30 Why should brands choose print media over other types of advertising?
11:45 Magazines feel like a luxury item in 2025
13:00 Reading physical media is better for recall
14:00 The resurgence of out-of-home advertising
16:00 Spacely success stories
19:00 How did Beth break into voice acting?
22:10 How do people find voice actors?
This episode’s guest:
• Beth Mach on LinkedIn
• Beth Mach's website
• Spacely.Media
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Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.
Key Takeaways:
-
The six pillars of BRANDPWR
-
Effective marketing strategies
-
Humanizing your brand
Episode Timeline:
2:15 An overview of Blue C's work
4:00 The BRANDPWR framework
7:45 Identifying your target customer
9:00 Wahoo's Fish Taco's 2021 rebrand
11:15 Finding brand clarity
14:00 The importance of KPIs
15:30 It's had to maintain a brand
16:45 Brands need to be humanized
19:20 Why Sit 'n Sleep is a very human brand
21:30 Tod's work with California Deluxe Windows
23:50 Eric's thought leadership philosophy
This episode’s guest:
• Eric Morley on LinkedIn
• BlueCUSA.om
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Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world.
Key Takeaways:
-
How Amanda's chronic health conditions have shaped her career
-
How to build relationships with reporters
-
Transparency in communication
Episode Timeline:
1:30 Amanda's history with ulcerative colitis
3:00 What's an ulcerative colitis flare-up?
5:45 How does Amanda's history of chronic illness help with storytelling?
7:45 The importance of human connection in media relations
8:45 What healthcare stories are resonating with audiences these days?
12:00 The loneliness epidemic
14:30 Building two-way relationships with reporters
17:45 Amanda's concussion
20:30 Eating on Zoom calls
22:30 The Chronic Boss Collective
This episode’s guest:
• Amanda Griffith on LinkedIn
• Chronic Boss Collective
• Bumble PR on X
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JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices.
Key Takeaways:
-
The importance of joy
-
Authenticity in branding
-
How Speak Out Boston empowers LGBTQ+ voices
Episode Timeline:
1:00 The important role that joy plays in JJ's life
3:30 How JJ refills his joy bucket
5:10 JJ's previous career in casting
7:00 Self-awareness is the key to acting
9:30 Brands need to be self-aware
10:00 How does Bergmeyer set itself apart in the design space?
12:30 The importance of culture at Bergmeyer
13:30 How is Bergmeyer navigating the current economy?
15:30 How did Bergmeyer make it through COVID-19?
20:30 The weird way COVID unleased creativity
21:30 The current state of the LGBTQ movement
This episode’s guest:
• JJ Nelson on LinkedIn
• JJ on Instagram
• Bergmeyer's website
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Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island.
Key Takeaways:
-
Post-pandemic education challenges
-
Tips for PR in education
-
Kristine's work with Governor Raimondo of Rhode Island
Episode Timeline:
1:45 Where does Kristine get her passion for education?
2:55 How widespread is inequality in education?
4:20 Amplify’s mission
6:10 Kristine's favorite Amplify curriculum
7:45 Amplify's post-pandemic challenges
9:45 Amplify's literacy data
11:00 Who's Kristine's target audience
14:45 Three lessons for someone new to education
16:30 Jargon in education
18:30 Kristine's favorite memories working with Governor Raimondo
This episode’s guest:
• Kristine Frech
• Amplify on Instagram
• Science of Reading podcast
• Beyond My Years podcast
Subscribe and leave a 5-star review:
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Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators.
Key Takeaways:
-
Media training 101
-
How COVID drove the need for media training
-
The mystery of charisma
Episode Timeline:
2:00 The most common problems Anne corrects during media training
4:00 The importance of creating understanding
4:45 Can you teach authenticity?
7:15 The importance of self-awareness
9:30 How Anne's lifelong love of singing affects her media training
12:00 Why do people trail off when speaking?
15:15 The mystery of charisma
18:20 People who can manage the energy of the room
22:00 Has Zoom driven more people to media training
26:00 The importance of being heard
This episode’s guest:
• Anne Green on LinkedIn
• G&S Integrated Marketing Communications Group
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April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do."
Key Takeaways:
-
April's approach to leadership
-
Why leaders should exemplify their brands
-
Managing assertive and introverted employees
Episode Timeline:
2:00 What April's menagerie of animals taught about leadership
5:30 How leaders deal with assertive employees and introverts
8:45 How April developed her leadership style
10:15 Developing an authenticity in leadership
12:30 Tod's aversion to managing people
14:00 Do what you say before you say what you do
18:00 Why brands need to engage in two-way conversations
20:00 Are brands changing how they respond to negative social media feedback
23:45 Why leaders need to exemplify their brands
26:00 Lessons April has learned from doing the "PR Wine Down" podcast
This episode’s guest:
• Email: April@TrustRealtions.Agency
• TrustRelations.Agency
• Trust Relations on Instagram
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Chris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud.
Key Takeaways:
-
Scammers are increasingly using text messages instead of robocalls
-
Understanding the new wave of scam tactics
-
How scams are affecting businesses
Episode Timeline:
1:45 The rise of text scams
4:00 How do scammers break into iPhones?
6:45 How to protect your smartphones from scammers
8:15 How to protect your cryptocurrency
10:15 Current government actions against robocalls
14:00 Will there be fewer robocalls in 2025?
17:00 AI is making it more affordable for scammers to target their victims
18:30 Data breaches are helping scammers
20:30 Scammers are entering the real world
22:00 The Liam Neeson scam
This episode’s guest:
• Chris Drake on LinkedIn
• iconectiv's website
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Paige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape.
Key Takeaways:
-
The benefits of tai chi
-
Why everyone needs a personal brand
-
Finding your brand's core values
Episode Timeline:
1:30 Paige's love of tai chi
3:00 The benefits of tai chi
5:30 Tai chi is a walking meditation
6:45 Why everyone needs a personal brand
8:00 If you're not online, you're invisible
9:00 Pick your platform
10:00 How blogs can go wrong
12:20 Finding your core values
14:45 Your brand is like an artistic voice
16:00 Brands are financially valuable
17:30 The new importance of humanity
19:45 How does Paige stay relevant?
22:00 The importance of awareness
This episode’s guest:
• Paige Arnof-Fenn on LinkedIn
• Mavens & Moguls
Subscribe and leave a 5-star review:
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Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.
Key Takeaways:
-
What thought leadership means to 10 "PR 360" guests
-
How to be a better thought leader
-
Things thought leaders get wrong
Episode Timeline:
2:10 April White, CEO and founder of Trust Relations
3:20 Louis K. Gump. president of Cambian Solutions
5:20 Gini Dietrich, founder of the influential Spin Sucks blog
8:40 Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing
10:00 Grace Keith Rodriguez, CEO of Caliber Corporate Advisers
12:10 Dominick Miserandino, founder of TheCelebrityCafe.com
14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce
17:00 Jacqueline Long, President of Evins PR
18:45 Amy Jackson, founder of TaleSplash
21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET Consultancy
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Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer.
Key Takeaways:
-
Common mistakes in creative firms
-
When to sell an agency
-
How to evaluate your agency
Episode Timeline:
1:15 The perils of living with an Australian shepherd
2:30 How Punctuation helps media companies with positioning and benchmarking
4:00 Considering the owner's lifestyle during the M and A process
5:00 Selling a business to the right person
6:45 Is there a common positioning pivot agencies are making these days?
7:15 The importance of finding your niche
8:30 How expertise affects pricing
9:10 The biggest mistakes creative firms are making these days
10:15 How an owner's role evolves over time
12:35 When is it time to sell?
15:15 The emotional toll of the M and A process
17:45 The importance that EBITA plays in the evaluation
19:30 Jonathan's favorite craft brew
This episode’s guest:
• Jonathan Baker
• Get free resources at Punctuation.com/PR360
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Wing Lam is the eldest of the three founding brothers of Wahoo’s Fish Taco, with over 30 years of experience in the restaurant industry. Beyond business, Wing is actively engaged in philanthropy, serving on the boards of organizations like Share Our Strength and the Surfrider Foundation. On his fourth “PR 360” appearance, he discusses what it means to live the Wahoo's Way, shares the secret of Mr. Lee's sauce, and discusses current restaurant business trends.
Key Takeaways:
-
The latest from the Cali Love Drop
-
What it means to live the "Wahoo's Way"
-
The rise in popularity of Asian food
Episode Timeline:
1:50 The mystery of Wahoo's amazing Mr. Lee's sauce
3:50 What does it mean to live the Wahoo's Way?
7:50 Has Kelly Lam's mindfulness rubbed off on Wing?
9:15 How food affects your sense of being
10:00 Accepting the challenges of life
12:00 Current trends in the restaurant business
14:15 Filipino food is becoming more popular
16:20 A new food offering at Wahoo's
17:15 The state of the Beach Boys' collaboration
18:40 The latest news with the Cali Love Drop
20:10 Did 2024 turn out as expected?
24:45 Tod's old job with Frosty, Heidi and Frank
This episode’s guest:
• Wing Lam on LinkedIn
• @WahoosWing
• Email: Wing.Lam@Wahoos.com
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Lizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.
Key Takeaways:
-
Lizzy’s journey from dancer to creative strategist
-
How to merge misfit ideas into something new
-
Why creators should co-create with their audiences
Episode Timeline:
1:30 How did Lizzy go from being a dancer to a creative strategist?
3:15 Creators are characters
5:15 How Lizzy merges misfit ideas to create something new
8:30 How does Lizzy find niche creators
10:35 Whalar Group's 4 C's
12:00 Creators need to build spaces for their audiences
16:15 What separates Whalar Group from the competition?
17:42 Keeping up with creator trends
20:15 Creators should co-create with their audience
21:30 Lizzy's social media diet
This episode’s guest:
• Lizzy Bilasano on LinkedIn
• Whalar Group's website
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Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.
Key Takeaways:
-
Kelly’s transition from construction to wellness
-
The benefits of mindfulness in the workplace
-
The power of gratitude
Episode Timeline:
1:45 Kelly's wellness journey
4:00 How a silent auction changed Kelly's life
5:00 How to become a yoga instructor
6:30 The hard part about teaching yoga
8:30 Wellness for gamers
9:30 Showing ROI for wellness
11:05 The Whole Purpose’s class offerings
13:30 Where does mindfulness start?
15:10 The importance of gratitude
18:00 What are people looking for help with?
19:30 New trends in wellness practices
21:50 Common pushback Kelly gets from potential clients
This episode’s guest:
• Kelly Lam
• The Whole Purpose's website
• Email: Info@TheWholePurpose.com
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Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.
Key Takeaways:
-
TENET Consultancy's secret 'sauce'
-
Ekaette's work with the Harlem Globetrotters
-
How DEI efforts can fall short
Episode Timeline:
1:20 The four-step process for brand transformation
4:15 The “sauce” that sets TENET apart
5:45 Ekaette's work with the Harlem Globetrotters
9:00 How to build strong partner relationships
10:28 How The A Pledge is helping diversity in advertising
13:00 Moving beyond performative DEI actions
15:00 Legal pushback against DEI
16:48 Tangible successes in advertising diversity
18:45 Advice for women in PR and marketing
20:34 Ekaette on thought leadership
This episode’s guest:
• TENET on LinkedIn
• LinkedIn Ekaette Kern
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Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams.
Key Takeaways:
-
Creating the world’s most advanced podcast search engine
-
Innovative ways organizations can use Pod Engine’s database
-
How Joe caught Richard Branson’s attention
Episode Timeline:
1:00 Unlocking podcast knowledge through Pod Engine
5:00 Pod Engine is an excellent resource for information
6:00 How to use Pod Engine to book podcast guests
09:45 Innovative ways that Pod Engine can be used
10:50 How an NHL team is using Pod Engine
12:00 Pod Engine allows organizations to monitor the competition
14:30 Getting caught up from the advent of podcasting
15:50 Current trends in podcasting
20:00 Joe's Point of Light Award
21:00 How Joe enlisted Richard Branson's help for a best man speech
This episode’s guest:
• Joe Tannorella on LinkedIn
• PodEngine.ai
• Ping Joe for a free month's subscription at Joe@PodEngine.ai
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Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.
Key Takeaways:
-
Andrew's transition from news reporter to PR
-
The future of digital humans
-
Understanding the Internet of Things
Episode Timeline:
1:30 Why Andrew left his career as a news reporter
4:00 Tod's thoughts on media fatigue
5:15 The future of journalism
9:00 Andrew's favorite interviews
11:00 Tod's interview with Jane Goodall
12:30 GRC's new client, Uneeq
13:30 How Uneeq is creating digital humans
15:00 Applications for AI digital humans
19:00 How Andre stays to date on the world of big tech
21:54 Understanding IoT and its importance
This episode’s guest:
• Andrew Ellison on LinkedIn
• Global Results Communications
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Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.
Key Takeaways:
-
The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)
-
Promoting a theme park for kids with special needs
-
Lesson learned over 50 years in PR
Episode Timeline:
0:30 Former guest Chuck Cureau on Bob McCullough
4:00 The launch of SeaWorld Texas
6:30 How Bob helped promote the new theme park
8:30 How SeaWorld divided America into four separate markets
12:00 How the new theme park helped boost San Antonio's profile
13:15 The PR challenges of operating a theme park
15:00 Developing relationships with local reporters
18:00 The Southwest Shamu plane
23:00 Morgan's Wonderland: the world's only theme park for people with special needs
28:45 Communicating with special needs communities
31:00 The biggest lesson Bob has learned over 50 years in PR
This episode’s guest:
• Bob McCullough
• Morgan's website
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Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.
Key Takeaways:
-
Using the tech stack to help clients
-
How companies can prepare for their 'PR moment'
-
Navigating changes in the media landscape
Episode Timeline:
1:30 PR in a changing world
2:00 TaleSplash's mission and client focus
3:45 The impact of social media on PR
8:00 Leveraging the modern tech stack in PR
10:45 Navigating changes in traditional news outlets
13:00 The rise of affiliate marketing in PR
13:50 The Potato Farmer story
16:30 How organizations can prepare for their "PR moment"
20:00 Authenticity in thought leadership
This episode’s guest:
• Amy Jackson on LinkedIn
• TaleSplash on X
• TaleSplash's website
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Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.
Key Takeaways:
-
The role of barcodes in global trade
-
Mike's role in the advent of Bluetooth technology
-
The future of space travel
Episode Timeline:
1:00The most fascinating thing happening in space exploration
3:30The economics of space travel
6:30Innovations in space propulsion
9:30The future of Mars exploration
11:30 The Pale Blue Dot
14:30 The current state of AI
17:30 AI's impact on the economy
21:00 The evolution of GS1 codes
24:30 The role of AI and barcodes in global trade
28:30 The genesis of Bluetooth technology
This episode’s guest:
• Mike on Twitter
• Mike on LinkedIn
• Email MWehrs@unidata-global.com
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Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.
Key Takeaways:
-
The evolution of luxury marketing
-
Latest trends in high-end spirits
-
The importance of 'Big Sky' thinking
Episode Timeline:
2:00 How should we talk about luxury in 2024?
4:15 How AI can make luxury experiences more personal
5:00 AI integration in hospitality
7:00 How to update messaging with legacy brands
8:30 The importance of authenticity with luxury brands
10:00 How luxury brands have evolved since the '80s
11:00 How Evins uses 'Big Sky' thinking
14:40 Latest trends in high-end spirits
17:30 Which spirits are having a "moment" right now?
18:50 Advice for grad students
21:00 The importance of continual learning
22:00 Jaqueline's approach to thought leadership
This episode’s guest:
• Evins PR on Instagram and LinkedIn
• Jaqueline Long on LinkedIn
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Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting.
Key Takeaways:
-
How to make a great podcast appearance
-
Finding the right guests for the right podcasts
-
Creating your podcast pitch
Episode Timeline:
1:30 How does Liz find the right shows for her clients?
3:45 Audience composition beats size
5:45 Tod's Velvet Underground analogy
6:15 How to prep clients without podcast experience?
7:00 The benefits of content repurposing
7:30 The importance of being authentic
9:30 Male and female guests can be a little different
11:00 Liz's client hits it out of the park
14:30 Is true crime on the way out?
15:50 How "podcast voice" happens
17:30 Creating a compelling storyline and messaging
20:00 Identifying the key problem
21:00 Liz's dating site success story
24:45 Does Gen Z listen to podcasts?
26:30 Finding time to listen to podcasts
28:30 The future of podcasting
This episode’s guest:
• Liz Brooks on LinkedIn
• Liz at Interview Valet
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Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.
Key Takeaways:
-
Captjur's gig economy platform
-
The future of the gig economy
-
How AI will affect the job market
Episode Timeline:
1:30 An overview of JunkGrab
2:50 Captjur's gig economy platform
3:45 Why was junk hauling a great opportunity?
5:45 How JunkGrab benefits haulers
7:00 How gyms are joining the gig economy
9:00 The gig economy is the future
10:00 Lawmakers and the gig economy
12:45 The emergence of autonomous vehicles
14:00 Advertising in autonomous vehicles
17:00 Autonomous cars need better PR
19:30 Flying cars may be in our future
23:40 AI integration in fast food
25:00 How AI will affect jobs
This episode’s guest:
• Bob Bilbruck on LinkedIn
• JunkGrab’s website
• Captjur's website
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Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.
Key Takeaways:
-
How to make a great elevator pitch
-
How to become a thought leader
-
Retail innovation during covid
Episode Timeline:
1:45 What makes a great elevator pitch?
3:00 How can startups tell their story?
4:30 How to create a narrative blueprint?
5:15 Humans crave narratives
6:15 Dana's thought leadership philosophy
7:45 Should thought leaders feel compelled to give up the 'secret sauce'?
9:45 What types of e-commerce stories are connecting with the public in 2024?
10:30 How have consumers changed post-COVID?
11:45 Has COVID-era innovation slowed down?
13:45 How will AI make shopping easier for consumers?
16:00 How has Dana successfully navigated so many career transitions?
16:45 The importance of mentorship
19:45 Dana's work with A-list musicians
This episode’s guest:
• Dana Marruffo on LinkedIn
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Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics.
Key Takeaways:
-
How to create a PR crisis preparedness plan
-
Logistics PR in the post-COVID era
-
AI's role in logistics
Episode Timeline:
1:30 Which state has the best food?
3:30 The importance of a reputation management communication plan
5:30 What does crisis preplanning look like?
7:30 Crisis preplanning is like disaster preparedness
8:15 How did Jessica weather the logistics storm over the last few years?
9:00 The public is better educated about the supply chain than ever before
11:30 What's the hardest thing to communicate about logistics?
13:15 New developments in logistics
15:00 Exciting developments in AI
17:20 Generative AI for content creation
19:00 Google doesn't like AI-generated content
This episode’s guest:
• Jessica Whidt
• Warner Communications on LinkedIn
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Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO.
Key Takeaways:
-
How Google's pivot AI affects SEO
-
Diversifying your traffic source
-
The importance of social search
Episode Timeline:
1:30 How Nick got into SEO
4:30 How has Google's pivot to AI affected SEO?
8:00 Does Google know if content is AI-generated?
10:15 Is AI metadata punished by Google?
12:30 What's an old assumption about SEO that people still think is true?
14:20 What makes a website credible?
16:00 The importance of pictures
17:10 What are some easy fixes that organizations do to improve their SEO?
21:30 How important is social search in 2024?
26:00 The importance of diversifying traffic source
This episode’s guest:
• Nick Musica on LinkedIn
• Optics In’s website
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Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand.
Key Takeaways:
-
Winning strategies for marketing events
-
The current state of PR and marketing
-
How to build a great personal brand
Episode Timeline:
1:30 What is the current landscape for PR and marketing?
2:40 What's PR's role in a world where people are telling their own stories?
4:30 What are some common SEP problems people are having these days?
6:45 How to get leads through events
10:00 MicDrop's biggest success stories
12:00 How MicDrop got a placement in the Wall Street Journal
13:10 Pitches that get on Tod's nerves
15:00 How MicDrop helps develop thought leaders
17:00 How professionals can build a better personal brand
This episode’s guest:
• Katie Zeppieri on LinkedIn
• The MicDrop Agency
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Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.
Key Takeaways:
-
Media training in a changing world
-
How to be authentic in a media appearance
-
The importance of storytelling in politics
Episode Timeline:
1:30 Why August 8th is Miami Dolphins Day
3:30 The job of a spokesperson has changed
5:20 Does the public want to see the CEO or the spokesperson?
6:40 What's the first step in media training?
9:15 The post-appearance breakdown
11:40 How to insert your talking points into the interview
12:40 How to be genuine while communicating your talking points
15:30 How to teach authenticity?
18:00 The fear of public speaking
21:00 Storytelling in the 2024 election
24:00 The importance of knowing your audience
This episode’s guest:
• Michael Kingsley on LinkedIn
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Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences.
Key Takeaways:
-
Chuck's journey from marine mammal trainer to the PR office
-
The art of speaking to large audiences
-
How to communicate an environmental message
Episode Timeline:
1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio
4:45 How Chuck changed careers from a marine mammal trainer to a PR pro
7:30 Chuck started in PR at the San Antonio Zoo
9:45 Chuck’s early PR lessons
11:15 SeaWorld's 60th-anniversary campaign
15:30 Communicating SeaWorld's sustainability and rescue mission
17:30 SeaWorld's rescue animals
19:30 How to speak to large audiences
24:00 Improvising in front of a large audience
27:00 Chuck's favorite SeaWorld animal story
29:30 PR is all about relationships
This episode’s guest:
• Chuck Cureau's website
• Chuck on Instagram and Facebook
• SeaWorld San Antonio
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Dominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode.
Key Takeaways:
-
The state of retail in a post-COVID world
-
Why content is still king
-
The future of AI in online publishing
Episode Timeline:
1:45 Is retail normalizing post-COVID?
3:30 Did COVID unlock new possibilities for retail?
6:45 What topics are connecting with people at Retail Wire?
9:00 Affirmational content always does well
12:10 The role of AI in online publishing
14:00 Ad networks refuse to work with AI content
17:00 Content is still king
18:45 How to create a great pitch
21:00 Is the AI boom like the Dot Com boom?
23:30 Dominick's approach to thought leadership
This episode’s guest:
• Dominick Miserandino on LinkedIn
• RetailWire
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Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.
Key Takeaways:
-
The Six Ps of PR
-
How Brad built his agency without a traditional background in PR
-
The secrets to successful affiliate marketing
Episode Timeline:
2:20 The 2009 blog boom
4:30 Brad built the website he wanted to see
6:30 Well Spent could never happen in 2024
7:30 Is the counter-culture dead?
9:55 Harnessing the power of blog rolls
11:45 How COVID grew the affiliate market
13:30 How bigger publications warned up to affiliate posts
16:20 Building a brand people want to be part of
20:30 What Brad had to learn about the PR world
23:30 Where other agencies get it wrong
25:20 Brad's Six Ps of PR
27:20 The product that shocked Brad
This episode’s guest:
• Brad Bennett
• BDBCreative on LinkedIn
• BDBCreative on Instagram
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Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.
Key Takeaways:
-
How to get into PR out of college
-
How to write a great pitch
-
How to create media lists
Episode Timeline:
2:00 The perks of working for Taco Bell
4:05 How to get a job in PR right out of college
6:45 The importance of writing in PR
7:40 A journalist's take on pitches
10:40 The importance of finding a mentor
12:30 Media lists are all about quality
13:30 AI and the future of PR
15:00 Kailie's feature in the Daily Pilot
18:00 How to redirect clients
20:45 Kailie's family ties to Grocery Outlet
24:15 Tod's love of Grocery Outlet chicken
This episode’s guest:
• Kailie Fagen on LinkedIn
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Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024.
Key Takeaways:
-
Trust and relationships are essential in PR
-
Managing a remote work culture
-
Grace's new role as CEO
Episode Timeline:
1:50 Grace's transition from President to CEO
3:20 Lessons Grace has learned in her new position
5:00 Building trust with clients and team members
6:40 Caliber's expertise in fintech and insurtech PR
9:45 Leadership skills for success in 2024
11:00 The importance of staying on top of trends
12:30 Managing a remote work culture
15:00 Remote workers need to interact with everyone on the team
17:00 The Caliber College of Public Relations
20:00 Grace's thought leadership philosophy
This episode’s guest:
• Grace Keith Rodriguez on LinkedIn
• Caliber on LinkedIn
• Caliber’s website
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Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.
Key Takeaways:
-
Why startups need PR that moves quickly
-
The problems with guaranteed media
-
How Michael moved from news to PR
Episode Timeline:
1:10 Tod asks Michael for betting advice
2:45 How Michael transitioned from news to PR
4:15 The mental anguish of keeping up with headlines
5:15 Why Michael decided to get into the startup space
6:45 PR agencies for startups must be nimble
7:45 Media training for startups
9:00 The importance of selling emotion
11:45 Why is the PR industry behind the times?
15:00 Headstart is built on speed
17:00 Michael is skeptical of guaranteed media
20:00 Michael's favorite success stories
23:30 The importance of going against the grain
This episode’s guest:
• Michael Stern on LinkedIn
• Headstart on LinkedIn
• Headstart's website
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Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change.
Key Takeaways:
-
Nicole’s transition from politics to PR
-
How creative storytelling helped Nicole direct COVID funding to underserved communities
-
The future of social justice PR
Episode Timeline:
1:30 Nicole's transition from politics to PR
3:50 Nicole's work on the Oregon Cares fund
6:15 How Nicole's work helped save a karate studio during COVID
9:00 Working for social justice in Portland
12:45 Oregon Medicaid campaign
15:00 Cutting through the noise of social justice storytelling
17:45 What does the future look like for social justice PR?
This episode’s guest:
• Nicole Early on LinkedIn
• Nicole on Instagram
• Early PR on TikTok
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Jon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agency’s financial health.
Key Takeaways:
-
How EngineBI helps agencies make decisions
-
How Jon scaled Rise Interactive
-
Data-driven approaches to develop youth soccer players
Episode Timeline:
1:30 Jon's dogs
2:30 How Jon scaled Rise Interactive from a $10,000 prize to a company with 500 employees
4:30 How EngineBI helps agencies make decisions
6:45 What do the average agency's financials look like?
8:00 The three numbers agencies should focus on
8:40 The BASE framework
9:20 Keeping things simple is key
10:00 The CPR score
11:30 The importance of gross margin
13:30 The ideal agency managerial alignment
15:30 How do agencies react to Jon's message?
17:00 The importance of storytelling
18:00 Jon's data-driven approach to youth soccer
21:30 Are coaches receptive to Jon's analytics?
This episode’s guest:
• Jon Morris on LinkedIn
• Jon@EngineBI.net
• EngineBI.net
• Fiscaladvocate.com
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Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.
Key Takeaways:
-
Interpersonal help in a crisis
-
The mental health effects of a crisis
-
Helping people involved in a local crisis
Episode Timeline:
1:30 Kate's horse, Copenhagen
3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event
5:00 The holistic approach to dealing with a crisis
6:15 Local adventures can be the most impactful
9:00 Kate's job would make a great TV show
11:15 The mental health ramifications of a crisis
13:55 Kate's work in the #MeToo movement
15:00 Financial victimization of sexual assault victims
17:30 How clients react to hiring Grey Horse
21:30 Standing up for women and their rights
23:30 How Kate transitioned from journalism to PR
This episode’s guest:
• Kate Gardiner on LinkedIn
• GreyHorse.com
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Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief into her work as a PR professional.
Key Takeaways:
-
How Jen fled Vietnam and came to America
-
Challenges of working with government clients
-
How Jen and Sage helped create MilitaryChildcare.com
Episode Timeline:
1:30 How Jen has witnessed the transformative power of government
4:15 Jen's arrival in America
4:40 Tod's mother's work for Vietnamese resettlement
6:45 The biggest challenges PR professionals face working with government agencies
8:00 Creating incentive packages for influencers and celebrities
9:45 Why government agencies can't take public positions on policy
11:30 The advantages of working with government clients
13:00 What PR pros should know about working with the government
15:15 PR can bring the government third-party credibility
16:00 How administration changes affect PR messaging
18:00 Sage Communications work with MilitaryChildcare.com
20:30 The erosion of trust in government
This episode’s guest:
• Duyen 'Jen' Truong
• Sage Communications’ Website
• Sage Communications on LinkedIn
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Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.
Key Takeaways:
-
5 rules to creating a successful podcast
-
How to be a great podcast guest
-
How to get booked on high-end shows
Episode Timeline:
2:00 What separates Guest Experts on Air from other booking agencies?
3:30 What has Josef learned from his experience in front of the camera?
5:30 What type of clients is Josef looking to book?
6:45 The importance of having something to say
8:00 Josef's favorite success stories
11:00 Making podcasts part of your sales funnel
12:15 How often should people promote themselves?
14:30 Podcasts are great for niche audiences
17:15 Podcasters must post often
17:45 Josef's 5 rules for creating a successful podcast
21:50 The importance of humility
22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts"
This episode’s guest:
• Josef Schinwald
• Download "The Fast-Track Formula to Get on High-end Podcast Bookings"
• Guest Experts on Air
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My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium.
Key Takeaways:
-
How to craft your story
-
The importance of prep work
-
How to get booked on podcasts
Episode Timeline:
1:05 Is that a corgi in the Kitcaster logo?
3:00 How Kitcaster gets people booked onto podcasts
4:20 Is guest rehash a problem?
7:30 Common mistakes that people make when appearing on podcasts.
10:30 How Brandy develops a client's story
13:30 The nuts and bolts of a story craft session
17:20 The importance of customer stories
19:40 Podcast hosts absolutely must do prep work.
21:20 Building authority and credibility on podcasts
22:45 Tod needs some help with his personal brand.
This episode’s guest:
• Brandy Whalen
• Kitcaster's website resources page
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Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.
Key Takeaways:
-
How to target wine consumers
-
How to pair products and influencers
-
How to market non-alcoholic wine
Episode Timeline:
1:45 The joy of working in food, wine, and hospitality
2:40 How to position a wine brand in a crowded marketplace
4:00 Why Ste. Michelle was great at marketing wine
5:30 The psychographics of wine consumers
7:15 The importance of storytelling in wine PR
8:00 How to pair wine and influencers
10:10 The Colavita/Jess King collaboration
13:00 Choosing a spokesperson for solar power
15:00 The importance of authenticity
16:30 Marketing non-alcoholic wines
19:10 Understanding the non-alcoholic wine consumer
10:30 The advantages of hiring a specialty agency
This episode’s guest:
• Amanda Arrigotti-White on LinkedIn
• Curate & Co.’s website
• Curate & Co. on Instagram
Subscribe and leave a 5-star review:
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Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.
Key Takeaways:
-
How quirky, irreverent messaging helped Calm "grow big"
-
Peter's approach to guerilla marketing
-
The important role of language in creative marketing and PR
Episode Timeline:
1:30 Peter's history of working on irreverent and quirky projects
3:45 Peter's love of language and creating unusual names for things
5:30 Calm's Sleep Stories
6:30 How Calm's irreverent approach set it apart from other meditation apps
10:10 Calm's "Baa Baa Land," an 8-hour film about sheep
13:20 Calm's bedtime stories
17:40 Peter's approach to guerilla marketing
20:20 How Peter's background in journalism gave him a unique perspective on PR
This episode’s guest:
• Peter Freedman on LInkedIn
• Get "How Calm Whipped Up a Storm" on Amazon
• Think, Inc’s website
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Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail.
Key Takeaways:
-
How to break into PR
-
The benefits that young people can bring to the PR world
-
The future of AI in retail
Episode Timeline:
1:30 Dominique's favorite NYC restaurant
3:00 How did Dominique break into PR after college?
6:00 Tod shares his internship story
9:00 The benefits that young people can bring to a PR company
10:20 Morning Brew's Marketer's Guide to AI event
13:00 How AI is transforming retail
16:30 Dominique's "Read Receipts" podcast
18:45 Tod's diet plan
This episode’s guest:
• Dominique Turner on Instagram
• Dominique Turner on LinkedIn
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Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients.
Key Takeaways:
-
How Nicole built a female-centered PR consultancy
-
Lessons learned working in politics
-
Nicole's transition from broadcast journalism to PR
Episode Timeline:
2:46 Nicole's background in journalism
4:00 Why did Nicole move from broadcast journalism to PR?
7:00 Nicole's work as her father's Communications Director on his Congressional campaign
8:15 Lessons Nicole learned in politics
10:15 How Pence Media Group disrupted the comms world
12:30 Clients come to PMG for the female touch
14:20 PMG's work for Pluie
16:30 PMG was perfectly positioned for COVID
18:00 How PMG's collective shared experiences are its strength
20:30 PMG's work for Sweetgreen
This episode’s guest:
• Nicole Pence Becker on Instagram
• Pence Media Group on Instagram
Subscribe and leave a 5-star review:
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Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.
Key Takeaways:
-
Answers to common questions about PR
-
The "3 I" formula
-
Why do we need to keep making the case for PR?
Episode Timeline:
1:30 What inspired Amanda to write "PR Confidential"?
3:15 Are tech people open to learning about PR?
4:15 The difference between PR and advertising?
5:15 PR is more than writing press releases
6:15 The "3 I" formula for newsworthiness
7:30 What is good thought leadership?
10:00 Why do we have to keep selling the idea of PR?
13:45 Why "PR Confidential" is written like an advice column
15:00 The "confidential" parts of Amanda's book
16:24 The PR elevator pitch
18:00 "PR Confidential Part 2: The sequel"
This episode’s guest:
• Amanda Proscia on LinkedIn
• Download "PR Confidential" for free at Lightspeed PR and Marketing
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Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.
Key Takeaways:
-
How to market to diverse audiences
-
How to create successful social media posts
-
The benefits of having diverse team members
Episode Timeline:
1:30 What's it like being the middle child of 7?
3:30 The importance of listening to clients
6:15 What do marketers get wrong when speaking to diverse audiences?
8:30 Speaking to diverse audiences authentically
10:00 Connecting to audiences through baseball
12:30 How diverse team members can help you deliver an authentic message
15:00 The 15-year-old test
17:30 What makes a great social media post
20:00 What has Juan learned as a podcast host and producer
This episode’s guest:
· Juan Alanis
· Big Oak Tree Media
· "In the Business" podcast
· "Latina Leadership" podcast
Subscribe and leave a 5-star review:
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Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the healthcare issues faced by the LGBTQ+ community.
Key Takeaways:
-
COVID-19 increased public awareness of drug development
-
Effective messaging for clinical trials
-
The LGBTQ+ community faces challenges in healthcare access
Episode Timeline:
1:50 The Impact of COVID-19 on biotech communication
3:30 Is the public more informed about the world of biotech post-COVID?
6:30 Effective messaging for clinical trials
7:15 How to appeal to clinical trial participants
11:20 The challenges of accessing Capital in a bear market
14:15 Healthcare challenges in the LGBTQ+ community
16:40 The controversy surrounding gender-diverse care
20:10 The impact of AI on biotech communication
21:45 AI and ethics
This episode’s guest:
- Megan Prock McGrath on LinkedIn
- MacDougall Advisors
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Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.
Key Takeaways:
-
The Spin Sucks story
-
Why thought leaders should be bold
-
Why Gini loves AI
Episode Timeline:
2:00 How to come up with podcast ideas
3:20 Why is Taylor Swift a great marketer?
5:00 How Spin Sucks grew from a blog to a movement
7:00 Why ethics is the backbone of Spin Sucks
9:15 How to define results with a client
10:15 The PESO model
13:15 The importance of creating authority and trust
14:00 Gini on thought leadership
17:00 Gini's thoughts on AI
This episode’s guest:
· Gini Dietrich
· Spin Sucks.com
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Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works for barrier-free opportunities for Black technology leaders. She’s also the CEO of 29Eleven Media, which helps businesses and ministries market their truth. Here, Dawn discusses the importance of inclusivity in tech and how faith-based organizations are adopting modern marketing and social media solutions.
Key Takeaways:
· How ministries are embracing social media
· The importance of inclusivity in tech
· Marketing challenges that ministries face in 2024
Episode Timeline:
2:10 What’s the most significant barrier to Black people entering senior levels in the tech world?
3:00 The importance of learning soft skills to rise in the tech world
5:00 Which strategies are effective at making tech more inclusive?
7:00 The benefits of inclusivity in the workplace
8:30 The most inspiring story to come out of ITSMF
11:00 What if we had more organizations like ITSMF in the past?
13:30 What types of challenges do ministries face in 2024?
15:30 Bringing churches into the modern world through technology
17:30 How churches are using social media to spread The Word
19:10 The Marketing Your Truth for Businesses system
This Episode’s Guest:
· Dawn Jordan Jones
· Information Technology Senior Management Forum
· Black Tech Execs
Subscribe and leave a 5-star review:
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Contact Us!
· Join the conversation by leaving a comment!
· Drop us a line at pr360@globalresultspr.com.
· Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!
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Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He is the president of Cambian Solutions, which focuses on excellence in innovation, business growth, and team performance. Earlier in his career, he presided over award-winning mobile businesses at The Weather Channel and CNN served as CEO of two digital media firms and led Cox Media. Here, he discusses his recently released book, “The Inside Innovator: A Practical Guide to Intrapreneurship,” and how to find greater fulfillment at work.
Key Takeaways:
· The importance of intrapreneurship
· How to become an intrapreneur
· Avoiding burnout at work
Episode Timeline:
1:45Louis’ love of aviation
3:00 Where does the concept of intrapreneurship come from?
4:30 The birth of Louis’ book
5:10 What is an intrapreneur?
7:05 Why is intrapreneurship important?
9:10 Intrapreneurs are all around us
11:00 How to be more fulfilled at work through self-knowledge.
14:30 How love of work can lead to burnout
15:20 How can professional organizations help us develop?
18:00 The early days of mobile development
20:30 Louis’ thought leadership philosophy
This episode’s guest:
· Get the book or contact Louis at LouisGump.com
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· Drop us a line at pr360@globalresultspr.com.
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Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands.
Key Takeaways:
· How to influence altruism
· The PR behind a viral vase story
· How to nurture a brand
Episode Timeline:
1:20 What brought Paul to some of the world's most prestigious halls of government?
4:15 How to persuade the public to support environmental issues
6:00 The state of journalism in 2024
8:45 Milk and Honey’s viral vase story
12:45 The client's take on the vase story
14:30 You can’t force things to go viral
15:20 The importance of “nurturing” brands
17:30 How do you hit the zeitgeist “right on the nose”?
19:10 Do all brands need a purpose?
21:50 Are brands pulling back from social justice activism?
This episode’s guest:
· Email Paul Cohen at Paul@MilkandHoney.com
· Paul Cohen on LinkedIn
· Paul Cohen on X
Subscribe and leave a 5-star review:
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Contact Us!
· Join the conversation by leaving a comment!
· Drop us a line at pr360@globalresultspr.com.
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Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures, a nonprofit grantmaking organization affiliated with the Rite Aid retail pharmacy chain. Here, Andrew shares how he worked to rebrand Rite Aid Healthy Futures and why he wouldn’t let a multiple sclerosis diagnosis stop him from pursuing his goals.
Key Takeaways:
· The frustrations of being a writer
· Rebranding Rite Aid’s Healthy Futures initiative
· Andrew Staub's personal journey with multiple sclerosis
Episode Timeline:
1:10 The frustrations of being a writer
3:45 The joy of creative inspiration
4:55 How to keep the creative juices flowing
7:00 The challenges of paywalls in the news industry
9:45 Andrew’s solution to paywalls
10:50 The Rite Aid Healthy Futures rebrand
15:30 The Strengthening Cities initiative
16:55 The importance of doing good work in the community
18:00 Andrew’s MS diagnosis wouldn't stop him from pursuing his goals.
22:00 How having kids can change your productivity
This episode’s guest:
• Andrew Staub on LinkedIn
• Rite Aid Healthy Futures
Subscribe and leave a 5-star review:
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· Join the conversation by leaving a comment!
· Drop us a line at pr360@globalresultspr.com.
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Michael Axman and Jake Fleshner are the founders of The Nucleus Network, a group of highly vetted and seasoned professionals across diverse industries. The network includes tech founders, VC legends, real estate moguls, brand experts, e-commerce wizards, agency owners, festival producers, influencers, and more. Here, Michael and Jake talk about how they created the network and discuss the mindset that’s necessary for success.
Key Takeaways:
· The importance of curiosity in business
· How to build a network
· The power of networks
Episode Timeline:
2:30 What inspired the creation of The Nucleus Network?
4:00 What’s the network’s goal?
6:02 What will complete The Nucleus Network?
8:00 What are the lessons that Michael and Jake have learned creating the network?
10:10 Learning the language of businesses within the network
11:45 The importance of curiosity in business
13:00 How to leverage The Nucleus Network
15:15 Michael and Jake’s roles within the network
18:40 A family interruption
21:50 The Nucleus brand philosophy
This episode’s guests:
• Michael Axman and Jake Fleshner on LinkedIn
• The Nucleus Network
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
· Join the conversation by leaving a comment!
· Drop us a line at pr360@globalresultspr.com.
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Gina Villareal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits.
Key Takeaways:
- How to send an effective pitch
- Why authenticity and storytelling are key
- Aligning brands and causes can benefit businesses by showing community involvement.
Episode Timeline:
1:50 Gina’s transition to creating her own agency
3:06 How to create effective pitches
5:48 Providing a “full spectrum” of client offerings
7:00 The importance of a good media mix
8:28 The importance of authenticity in PR
11:41 Creating personal stories
14:41 The importance curiosity plays in effective storytelling
17:19 The benefits of supporting nonprofits
20:14 How to align a brand with a nonprofit
22:23 Gina’s future plans for Unleashed Advertising & Advocacy
This episode’s guest:
• Gina Villareal-Arcediano
• Unleashed Advertising & Advocacy
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
- Join the conversation by leaving a comment!
- Drop us a line at pr360@globalresultscommunications.com.
- Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!
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Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications in senior leadership roles at top U.S. brands. He is president and founder of The Waterman Group and serves as Chief Executive in Residence – Communications at AI 2030, an initiative aimed at harnessing the transformative power of AI to benefit humanity while minimizing its potential negative impact. On Howard’s second appearance on PR 360, he discusses crisis communications, his “3-legged tool” strategy, and the current state of PR.
Key Takeaways:
-
Crisis communication strategies
-
Signs of an impending crisis
-
The state of PR in 2024
Episode Timeline:
1:55 What has Howard been up to since his last appearance on the show?
3:45 What does PR look like in February 2024?
5:00 Why the CEO should work with junior and senior agency members
7:20 Howard's '3-Legged Stool' strategy
10:00 The "early warning signal" in crisis communications
12:45 Clients must understand that PR is a 24/7 business.
14:30 The new AI crisis problem
16:30 What are some examples of how to manage a crisis?
23:00 Howard's concerns about AI
25:00 Can regulators rein in AI?
This episode’s guest:
• Howard Waterman on LinkedIn
• The Waterman Group
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April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI.
Key Takeaways:
-
The rise of affiliate marketing
-
The new AI crisis
-
Transparent client relationships
Episode Timeline:
1:30 April's mission to being PR into the future
2:30 The importance of transparency at Trust Relations
4:30 Trust runs through the entire agency.
6:40 The importance of authenticity in PR
8:10 Brands shouldn't get political out of nowhere.
9:20 Is there a backlash against brands tackling social issues?
11:30 AI and crisis communication
14:30 The rise of affiliate marketing
17:00 Will affiliate marketing reduce the public's trust in journalism?
18:20 How paywalls are affecting ROI
19:45 Facebook's crackdown on news articles
22:20 April’s philosophy on thought leadership
23:50 April's two podcasts
This episode’s guest:
• April White on LinkedIn
• Trust Relations
• Email: April@Trustrelations.agency
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Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.
Key Takeaways:
-
The power of FOCUS
-
The need for brand clarity
-
Why everyone is in marketing
Episode Timeline:
2:00 Why FOCUS is Eric's guiding principle
4:20 What are the challenges of implementing FOCUS?
5:50 The importance of stating a clear objective
8:45 Marketing in a globalized world
10:15 Do clients have trouble being on task as well?
11:30 Why marketers should aim for brand clarity in 2024
12:30 The Brand Power process
14:30 You must know your audience.
16:30 Blue C's work with Wahoo's Fish Taco
18:50 Eric's approach to authenticity
21:50 Nike's quest for female customers
This episode’s guest:
- Eric Morley on LinkedIn
- Blue C USA
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Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, and out-of-the-box strategies to help shows find their perfect audience. She is also the curator of Podcast the Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Here, she discusses the importance of making podcast friends, why podcasters should focus more on marketing, and why true crime is still king.
Key Takeaways:
-
Podcast marketing tips
-
Current trends in podcasting
-
Why podcasters need to think more about marketing
Episode Timeline:
1:50 Tink Media's approach to podcast therapy
5:45 The importance of borrowing from other podcast audiences
6:25 The benefits of promo swaps
10:15 Is true crime still king of podcasting?
12:15 Tod's true crime voice
14:30 Why all podcasts need a hook
17:30 Are there too many podcasts?
18:20 Podcasters aren't thinking enough about marketing.
19:35 How Tod marketed the "LA's Own Marineland" podcast
This episode’s guest:
• Lauren Passell of Tink Media
• Feed the Queue podcast
• Podcast The Newsletter
• 100 podcast marketing tips
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Wing Lam, the co-founder of Wahoo’s Fish Taco, is a seasoned entrepreneur with over 30 years of experience in the restaurant industry. As the face of the iconic brand, Wing is highly sought-after to speak at global events and has made television appearances on “The Secret Millionaire” and the Food Network. Actively engaged in philanthropy having founded the California Love Drop, Wing is also the second member of the exclusive “PR 360 Three Timers Club.” Here, he discusses the importance of adding value to the lives of others, the ongoing success of the California Love Drop, and what 2024 looks like for Wahoo's Fish Taco.
Key Takeaways:
-
The importance of being the ‘go-to’ guy
-
Why restaurants go out of business
-
The success of the California Love Drop
Episode Timeline:
2:00 Wing's message to students at the Vital Link student leadership conference
3:00 Why restaurants go out of business
4:00 The importance of having cash on hand
5:00 What types of businesses are the Vital Link students looking to start?
6:05 The importance of being the "go-to" guy
9:20 Why surfers and skateboarders love fish tacos
12:20 The California Love Drop
16:00 How to be part of the story
19:00 How philanthropy can also help business
21:00 Teaching is its own learning experience.
22:00 Wahoo's upcoming partnership with The Beach Boys
23:00 Looking back on 2023 and forward to 2024
This episode’s guest:
• Wahoo’s Fish Taco Founder Wing Lam
• California Love Drop
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Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in the emerging markets and technology space. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing and technology initiatives, sales and business development, and alternative startup funding. Here, Bob talks about how AI is revolutionizing customer service in the fast food and hospitality sectors and how the metaverse is about to become a big part of our everyday lives.
Key Takeaways:
-
How AI is being integrated into customer service
-
The future of the metaverse
-
The importance of open networks
Episode Timeline:
1:45 An overview of Captjur's work
2:23 What can Captjur's clients expect?
4:15 How does Captjur integrate AI into marketing channels?
5:00 How is AI being integrated into fast food restaurants?
5:45 White Castle's AI integration
7:15 Do we need to train humans to interact with AI?
9:25 Integrating AI into high-end establishments
12:25 How will AI revolutionize our everyday lives in the near future?
15:00 Why the metaverse is misunderstood.
17:50 How are companies putting a human face on AI?
22:00 The importance of open networks with AI
This episode’s guests:
• Bob Bilbruck on LinkedIn
• Captjur.com
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AI had a momentous year in 2023, and it was a big point of discussion on the PR 360 Podcast. This episode pulls together the most important discussions we’ve had on the topic with people in the fields of AI development, public relations, and journalism. You’ll learn about the current state of AI advancement, how AI will affect the workplace, and its current impact on public relations.
Key Takeaways:
-
What is practical AI?
-
How to combine AI and human intelligence
-
AI’s role in public relations
Episode Timeline:
2:25 Jason Wells, CEO of AI Dev Lab, explains practical AI
4:30 The differences in ChatGPT iterations
8:30 Linda Zebian, Senior Director of Communications and Community at Muck Rack, on how AI will affect the job market
11:25 How are people using AI in the PR world?
14:00 Adam Albright-Hanna, founder of A-Ha Audience Builders, on how ChatGPT can help create viral content
15:20 Tod’s reservations on how ChatGPT will affect his writing career
17:55 Mickie Kennedy, founder of eReleases on how human intelligence and AI can work together to create quality press releases
19:35 Jeff Beringer, founder of Golin's global digital team, on how the agency is exploring AI’s possibilities in the PR world
25:40 Valerie Christopherson, founder, and CEO of Global Results Communications, shares how the human intelligence at her company makes AI work
This episode’s guests:
Jason Wells, Linda Zebian, Adam Albright-Hanna, Mickie Kennedy, Jeff Beringer, Valerie Christopherson.
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Michelle Glogovac, aka the “Podcast Matchmaker,” is the CEO of The MLG Collective, a full-service podcast pitching agency, where she collaborates with entrepreneurs, authors, and experts to hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. She also hosts the award-winning podcast, “My Simplified Life.” Here, she talks about how people should prepare to appear on podcasts, the art of storytelling, and her new book, “How to Get on Podcasts,” coming in January 2024.
Key Takeaways:
-
How to get more podcast appearances
-
How to be a compelling podcast guest
-
Building a personal brand via podcasting
Episode Timeline:
2:00 How Michelle changed careers from jet fuel sales to podcasting PR
4:15 Podcasting is all about people.
4:45 A podcast is like a dinner conversation.
5:30 The most important takeaway for "How to Get on Podcasts"
6:30 Why guests should add value to listeners' lives
7:00 What makes someone a good storyteller?
9:00 Why podcast guests should share all they know
10:00 What's "My Simplified Life" all about?
11:30 How are people able to make big changes?
13:00 How Michelle preps people to appear on podcasts
15:45 Tod has a personal brand problem. Can Michelle help?
18:30 Are there too many podcasts?
20:15 How should guests vary their appearances?
21:00 What does the future look like for the Podcast Matchmaker?
This episode’s guest:
• Michelle Glogovac on LinkedIn
• Order your copy of "How to Get on Podcasts"
• Michelle Glogovac's website
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Frank Carlisi is the Co-Founder and Chief Operating Officer of the ExV Agency, a global PR and personal branding agency, and the Founder of ExV Studios, a creative force in developing unpredictable concepts in unscripted television. He has created an engaging portfolio of content with The William Morris Agency, A&E, Lifetime Network, HGTV, Truly Original, Hearst Media Productions, Wheelhouse Productions, and more. A storyteller at heart, Frank is adept at drilling down to reveal the unique stories of individuals and companies to create authentic messaging. Here, Frank discusses the importance of authenticity in PR, creating unscripted television, and his relationship with ExV Co-Founder Karen Gamba.
Key Takeaways:
-
Frank’s unique relationship with his business partner, Karen Gamba
-
The importance of authenticity in PR
-
The art of creating authentic unscripted TV
Episode Timeline:
2:00 Frank’s relationship with Karen Gamba
5:00 PR people should strive for vulnerability and connection.
6:20 Helping clients become vulnerable
7:00 When clients are in denial
7:45 How to find new unscripted TV ideas
11:00 The role of luck in unscripted TV
12:00 Finding authenticity in reality TV characters
14:00 Frank’s thoughts on charisma
17:00 The aspirational aspect of reality TV
20:00 Reality as “comfort watching”
22:30 The current state of streaming brands
25:30 The big lessons that Frank has learned from creating unscripted TV
This episode’s guest:
• Frank Carlisi on LinkedIn
• ExV’s Grow Your Business Masterclass
• ExV Agency
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Matt Krayton is the founder and principal of Publitics, which provides counsel to campaigns at the local, state, and federal levels—as well as to clients in the private sector. Most recently, Matt worked on special projects for the 2020 presidential campaign. He is also an adjunct professor in Centenary University’s Business Department, teaching a first-of-its-kind social media program. Here, he discusses the dos and don'ts for companies entering the political conversation and the story behind Publitics’ viral “We Just Did” hat worn by President Biden.
Key Takeaways:
-
The dos and don'ts for companies entering the political sphere
-
The background behind the viral "We Just Did" hat
-
When companies should refrain from speaking out
Episode Timeline:
2:20 How Publitics bridges the gap between politics and business
4:40 Why companies have a greater responsibility to weigh in on politics these days
6:40 Political statements must be on brand.
7:35 Companies should understand their core audiences before speaking on political topics.
8:10 When remaining silent is the best choice
10:20 Common misunderstandings that companies have about entering the political sphere
13:00 The LA Dodgers’ recent PR disaster
14:20 We often overvalue the opinions of “very online” people.
16:45 Publitics’ viral "We Just Did" hat
21:45 Internet sleuths made the hat go viral.
23:00 You can't force things to go viral.
This episode’s guest:
• Matt Krayton on LinkedIn
• Publitics' website
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On this very special 200th episode of PR 360, we're thrilled to have Valerie Christopherson, founder and CEO of Global Results Communications (GRC), make her first appearance on the show! Valerie held key positions at QUALCOMM and the Porter Novelli Convergence Group prior to founding GRC in 2005. Since then, GRC has developed into the award-winning public relations powerhouse we know today, trusted by entrepreneurs on the cusp of discoveries and multi-billion-dollar enterprises breaking new ground. Here, Valerie takes a look back at PR 360’s impressive run, sharing insights and memories from along the way. She also discusses GRC’s phenomenal growth over the past 18 years and looks forward to 2024 as another exciting year of change.
Key Takeaways:
-
How PR 360 has grown over the past 200 episodes
-
How to stay flexible in changing times
-
The importance of human intelligence in the AI era
Episode Timeline:
1:00 What Tod has learned from hosting PR 360
3:30 PR 360’s roots
4:28 The PR 360 topics Valerie finds memorable
5:30 How the podcast kept going during COVID-19
7:15 Why PR 360 would make a great book
8:40 GRC's 2023 highlights
10:00 How GRC handled the release of ChatGPT
11:00 The importance of GRC's human intelligence
12:00 Why meeting the client's needs is more important than billing
13:00 The importance of listening to clients in the tech world
14:30 How to stay open-minded in changing times
17:45 The big lessons Valerie has learned over the past 18 years
20:30 Looking forward to 2024
This episode’s guest:
• Valerie Christopherson on LInkedIn
• Global Results Communications website
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Catherine Seeds is the president and CEO at Ketner Group Communications. Over the past 21 years at Ketner, Catherine has helped leading companies in the retail, grocery, hospitality, and technology industries create and manage comprehensive and unique communications campaigns. Here, she shares how retail has changed since the pandemic and why Gen Z’s feelings about retail are different from older generations.
Key Takeaways:
-
How younger people see retail differently
-
How COVID-19 pushed retail innovation
-
New retail opportunities presented by AI
Episode Timeline:
3:45 An overview of Ketner Group Communications
5:30 The biggest change in the retail industry over the past 21 years
8:00 What it was like working in retail PR during the COVID-19 pandemic
9:30 Shopping during the pandemic
10:00 Why Gen Z's attitude towards retail is different from older generations
11:45 Why are younger people less interested in brands?
16:30 How are brick-and-mortar stores innovating through technology?
17:45 New retail opportunities courtesy of AI
19:30 The grocery store of the future
22:00 What does the future hold for Ketner?
This episode’s guest:
• Catherine Seeds
• Ketner Group
• Ketner Group’s Instagram and Twitter
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After a career working in advertising, PR, sales, the events industry, and the dotcom world, Michael Gallagher founded the Stevie Awards in 2002 to honor the millions of business executives and workers worldwide who quietly accomplish innovative and extraordinary things in the workplace every day. Michael’s commitment to honoring excellence was sparked during his tenure as Vice President of The New York Festivals, where he organized some of the world’s largest international awards competitions for film, television, advertising, and other media. Here, he discusses the power of acknowledging people in the workplace and how organizations can nominate their employees for a Stevie award.
Key Takeaways:
-
The importance of acknowledging employees with awards
-
How awards benefit companies large and small
-
How to nominate someone for a Stevie award
Episode Timeline:
1:45 Honoring the unsung heroes of the business world
3:30 Sometimes it's the unsung people who are at the heart of the company.
4:15 How do the Stevies help companies?
5:30 How awards benefit larger companies
6:00 How awards help workers internally
7:15 The Stevies are about work, not necessarily business.
8:00 The proper way to nominate someone for a Stevie award
11:30 Great communicators can take esoteric concepts and explain them to the masses.
13:00 Michael's experience in awards started in the '80s.
15:00 The dawn of business awards
17:45 What does the future look like for the Stevies?
19:00 Do different countries have different work values?
21:00 How to get involved with the Stevie Awards
This episode’s guest:
• Michael Gallagher
• Michael Gallagher on LinkedIn and Facebook
• Stevie Awards Homepage
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Sean O’Leary is a communications professional with nearly two decades of experience in journalism, marketing, and public relations. He’s the Vice President of Susan Davis International, which handles communications for military and veterans’ groups, the federal government, and technology and healthcare organizations. Previously, he served as Director for the Merritt Group, a marketing and PR agency for technology companies focused on working with federal, state, and local governments, as well as the Department of Defense. Here, Sean shares the unique way that PR works in government and military circles and his experiences working with Tom Hanks and President Joe Biden.
Key Takeaways:
-
PR in the military world
-
Planning Presidential events
-
PR and the PGA “merger”
Episode Timeline:
2:00 Sean's recent event with Tom Hanks and Adam Driver
4:00 An overview of the Moral Compass Federation
6:00 The difference between military and civilian work styles
7:00 Dealing with misinformation online during a conflict
9:00 How does business-to-government differ from B2B or B2C communications?
11:00 Communications within a bureaucracy
11:45 Presidential PR at the 10th anniversary of the MLK Memorial
13:30 The "mom" test
14:00 The importance of local media
17:30 Sean's thoughts on the PR surrounding the PGA merger
21:00 Sean's golf tips
This episode’s guest:
• Sean O'Leary on LinkedIn
• Susan Davis International
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John Patton is a 25-year marketing and communications executive and entrepreneur who has worked in public health for the last 13 years. Currently, he’s the Executive Director of the ProVention Health Foundation and a Vice President of the National Association of Chronic Disease Directors. He is also the author of "Brainless Health: Simple Health Habits for Smart People." Here, he talks about the intersection between media and public health and how simple habits can make big changes.
Key Takeaways:
-
Simple habits that can improve your health
-
The need for disruption in public health messaging
-
The biggest problem in American health
Episode Timeline:
1:45 How John transitioned from broadcasting and journalism to health communications
3:00 How John brought the power of media to public health
4:00 John's work with ABC TV on diabetes
5:30 How to talk to people who are pre-diabetic
6:15 How is Instagram affecting public health?
8:15 The philosophy behind "Brainless Health"
9:30 John's small health habits
12:10 The most concerning thing about the current state of American health
15:00 Why are people so resistant to public health messages?
17:10 The need for fear marketing in public health messaging
19:30 The change in public opinion on smoking
This Episode’s Guest:
• John Patton
• Pick up "Brainless Health" on Amazon
• Follow John on Instagram @BrainlessHealth
• ProVention Health Foundation
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As the Executive Vice President and Managing Director of Mower PR & PA Group, Rick Lyke implements a full range of communications programs. He is also part of the Mower Reputation Management Team, which prepares clients for media interviews, key stakeholder presentations, and potential crisis situations. In his career, Rick has developed award-winning campaigns for Freightliner Trucks, Troy-Bilt, Guinness Stout, Mitsubishi Power Systems, Starbucks, and I Love NY. On this episode, we discuss Mower's five rules for crisis communication, the importance of crisis preparedness, and Rick’s Pints for Prostates health charity.
Key Takeaways:
-
Mower's 5 rules of crisis communication
-
The importance of crisis preparedness
-
Rick’s Pints for Prostates nonprofit
Episode Timeline:
1:30 What are some of the traditions associated with Guinness?
3:30 What are Mower's five rules for crisis communication?
4:30 Why companies should share the bad news with friends first
5:00 Why clients should take all their hits in "round one"
6:00 Companies in crisis should answer the tough questions first.
6:30 What’s the appropriate attitude a chief executive should have during a crisis?
9:45 Can responding quickly to a crisis open the door for mistakes?
10:02 The importance of crisis preparation
10:50 How to run a crisis simulation
13:00 Good PR runs 24/7.
15:15 How bad crisis management can make things worse
17:10 Rick’s Pints for Prostates nonprofit
This episode’s guest:
• Rick Lyke on LinkedIn
• PintsforProstates.org
• Mower.com
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Arielle Nissenblatt is the Community Marketing Manager at Descript and founder of the EarBuds Podcast Collective. With a diverse background in the podcast industry, she has experience as a studio manager, an in-app curator at Castbox, a festival organizer at Outlier PodFest, and more. She is also part of the organizing team behind the Podcast Taxonomy project, an international, multidisciplinary collaborative standard for recognizing roles and credits in podcast production. On this episode, she shares some out-of-the-box podcast marketing strategies and reveals the common mistakes people make when starting new podcasts.
Key Takeaways:
-
Scams are the latest podcasting trend.
-
Creative ways to market podcasts
-
The current state of podcasting ad revenue
Episode Timeline:
1:36 Are there too many podcasts?
3:30 Tod's podcast entropy theory
4:15 Creative ways to market podcasts
5:15 Promo swaps
7:30 Is there a podcast ad revenue recession?
8:45 Why podcasting is such a great platform for advertisers
9:45 Scams are the new true crime.
12:00 "The Confidence Game"
13:00 The biggest mistakes people make when starting a podcast
13:50 Getting an objective opinion on your podcast
15:50 Ask your audience questions.
16:50 Is the comedy genre too crowded?
19:10 Descript's Squadcast remote recording platform
This episode’s guest:
• Arielle Nissenblatt
• Learn more at www.ArielleNissenblatt.com
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David McAlpine is the Global Head of External Communications at Illumina, a biotech company that develops, manufactures, and markets integrated systems for the analysis of genetic variation and biological function. He has also worked as the Director of Broadcast Media Relations at General Motors and as a producer for CBS and Fox News. Here, David discusses the challenges of educating the public about genomics, what it was like hosting President Biden at a General Motors event, and the importance of DE&I in public relations.
Key Takeaways:
-
Communicating genomics to the public
-
How to host the president at a press event
-
The importance of DE&I in PR
Episode Timeline:
1:45 How has learning multiple languages helped David become an effective communicator?
3:00 What's the difference between a press conference in the U.S. and India?
4:45 What's the challenge in communicating Illumina's lofty goals?
7:00 AI and genomics
10:35 What's the most important thing the public doesn't understand about genomics?
12:40 Are people skittish about knowing about their genetics?
15:15 What was it like planning an event with President Biden at General Motors?
20:00 The joy of driving an EV
21:00 Where do people in the comms fields need to do more work for DE&I?
This episode’s guests:
• David McAlpine on LinkedIn and on X (formerly Twitter)
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Jeff Beringer founded and oversees Golin's global digital team and has spent more than two decades helping companies earn attention online to build brands and drive demand. In the earliest days of the internet, Jeff helped some of the world's biggest corporations plant their first flags on the web, and today he's helping them embrace AI to do the some of their best work ever. Here, he discusses how AI is being used in PR and the need for brands to embrace social search.
Key Takeaways:
-
The current state of AI in PR
-
The cycles of technological adaptation in PR and marketing
-
Building a brand's presence in social search
Episode Timeline:
1:30 The current role of AI in media
3:20 How are people specifically using AI in PR and marketing?
5:00 Using AI for storyboards
7:20 Influencer tracking through AI
9:00 Will AI result in the flattening of media and culture?
11:30 How we overreacted to the Metaverse
12:30 The hype cycle of the Metaverse
14:30 What are the difficulties in managing a brand's presence through Threads?
17:30 Why some brands don’t work consistently across platforms
19:00 The need for brands to control their image on social search
21:40 Retrieving social search data
This episode’s guests:
• Jeff Beringer on LinkedIn
• Check out Golin's website
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Shelby Janner, Chief Publicity Officer at Zilker Media, is passionate about helping thought leaders and brands share their stories. Over the past 11 years, Shelby has managed publicity campaigns for three New York Times bestselling books and the immensely popular "Chicken Soup for the Soul" series, along with dozens of others. Here, Shelby discusses her work with “Chicken Soup for the Soul,” getting people booked on podcasts, and her personal branding tips.
Key Takeaways:
-
PR in the world of publishing
-
Personal branding tips
-
The advantages of micromedia
Episode Timeline:
1:30 Does "Chicken Soup for the Soul" really put out ten books a year?
3:00 Do some "Chicken Soup" books sell better than others?
4:30 The importance of specific benefits in media
5:30 What makes a great pitch?
7:30 Promoting books can be a very emotional experience.
8:30 The book that surprised Shelby
10:30 How Zilker Media is helping people get booked on podcasts
13:30 How can people get noticed through micromedia?
15:00 Shelby's personal branding tips
18:00 Tod needs personal branding help.
20:30 The counter-intuitive nature of social media
This episode’s guest:
• Shelby Janner on LinkedIn
• Get booked on a podcast at Podcast Guest Insider
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Karen Gamba is a PR, networking, and business strategist as well as the CEO and co-founder of the ExV Agency. With locations in Atlanta, New York, and Hong Kong, ExV Agency creates out-of-the-box digital events, elevated branded narratives, and distinctive visibility campaigns for clients looking to expand their reach, reputation, and revenue. Here, she discusses the importance of authenticity, the challenges of producing unscripted content, and her relationship with business partner Frank Carlisi.
Key Takeaways:
-
The power of authenticity
-
The problem with producing unscripted content
-
How to be vulnerable in a professional setting
-
ExV’s new Grow Your Brand Masterclass
Episode Timeline:
1:30 How did ExV get its unique name?
4:25 How Karen started the company with Frank Carlisi
8:45 What makes an event innovative?
9:30 The importance of bringing together professionals of different age groups
10:45 Pushing the envelope of vulnerability
12:00 How to be authentic in a professional setting
13:00 Making authentic connections
16:10 How Tod gets authentic interviews on PR 360
17:30 The perils of creating unscripted television
21:30 Handling creative criticism
23:20 The lightning-in-a-bottle paradox
25:00 ExV’s new webinar Grow Your Brand Masterclass to help emerging business owners navigate the PR world
This episode’s guest:
• Karen Gamba
• ExV’s website
• Follow Karen on LinkedIn
• Learn more about the Grow Your Brand Masterclass
Join the conversation by leaving a comment!
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Nancy Luong is a successful Fortune 500 senior marketer, financial content creator, keynote speaker, university educator, and DEI advocate. Currently, she is a Digital Program Manager at Salesforce and the Leader in Residence at Cal State Long Beach, where she advises students on how to start their careers. A proud first-generation daughter of Vietnamese and Chinese immigrants, Nancy recently became a bestselling author after publishing the “How We Got Here Journal.”
Key Takeaways:
-
How Nancy’s book helps immigrant parents tell their stories
-
Breaking generational cycles
-
Why women are rethinking their purpose
-
Nancy’s advice for college students entering the professional world
Episode Timeline:
1:30 Nancy won Miss Southern California.
2:30 Nancy's book, "How We Got Here"
3:45 Are immigrant households reluctant to talk about the past?
5:30 Why Nancy’s book is an excuse to have important conversations
8:30 How the book helped Nancy understand her parents’ behaviors
11:15 Immigrant parents often have different attachment styles than their children.
17:00 Nancy's recent presentation at the New York Public Library
20:15 Common topics in Nancy's women's group
22:00 Nancy's career advice for graduating students
This episode’s guest:
• Nancy Luong
• Follow Nancy on LinkedIn and Instagram
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Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. As the founder of marketing agency Sharp Pen Media, Joe approaches content and PR through a three-step process of narrative building, editorial planning, and content creation. From 2018 to 2023, he was the editor of Street Fight, a prominent martech trade publication. Prior to that, he earned his BA from Brown and his Ph.D. in comparative literature from Cornell. Here, he discusses his three-stage approach to marketing and PR and how to avoid producing commodity content.
Key Takeaways:
-
The perils of commodity content
-
The importance of hiring experienced writers
-
Branding through crusades
-
Generative AI
Episode Timeline:
1:20 How Joe transitioned from a journalist into the martech space
2:45 Sharp Pen Media’s bespoke three-stage approach to marketing and PR
4:450 The problem with commodity content
7:30 Sharp Pen Media’s content
8:50 The freelance vs. agency debate
11:20 The importance of hiring experienced writers
13:50 How algorithms affect content distribution
15:30 "Broetry" on LinkedIn
17:30 Building a brand's "crusade”
22:00 Why are marketers wrong to be obsessing over generative AI?
This episode’s guest:
• Follow Joe Zappa on LinkedIn or send him your thoughts here
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Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 22 years ago after realizing that small businesses desperately needed a press release service they could actually afford, with access to the media and to a national newswire—all with a personal touch. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets. Here, he discusses how to build credibility through third parties and what smaller companies need to know about PR.
Key Takeaways:
-
What smaller companies need to know about PR
-
Mickie’s realization he was a micro-manager
-
The importance of third-party credibility
-
AI’s role in PR
Episode Timeline:
1:20 Tod can't get into poetry.
2:50 How do you build credibility through PR?
4:45 Does published content have to be 100% positive?
6:40 How to craft a pitch that cuts through the noise
10:15 What doesn't the "little guy" know about PR?
14:15 When a client's pitch isn't newsworthy
15:30 Mickie was a "hands-on" manager.
18:30 Letting the numbers speak for themselves
21:00 What will AI's role be in PR?
23:00 Mickie’s free masterclass
This episode’s guest:
• Mickie Kennedy
• Get Mickie’s free masterclass
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Steve Rohr is a Hollywood publicist, media expert, and author. He served as the Show Publicist for the Academy Awards from 2015 – 2019 and is the founder of Lexicon Public Relations, a boutique entertainment firm representing award-winning actors and recording artists. As a communication expert, Rohr co-authored “Scared Speechless: 9 Ways to Overcome Your Fears and Captivate Your Audience.” Here, he talks about running PR for the Oscars and how to make a great speech—plus, he shares some helpful interpersonal communications tips.
Key Takeaways:
-
What it's like running PR at the Oscars
-
Steve's thoughts on great public speakers
-
Gen Z communication styles
-
Nonverbal communication tips
Episode Timeline:
2:00 What's the ground game like running PR at the Oscars?
5:15 Why is the work culture at the Oscars so great?
6:45 What makes a good Oscar speech?
8:45 Why Viola Davis is a great speaker
11:00 What are some of Steve's favorite speeches?
12:00 Anne Richards’ DNC speech
14:45 What are some ways that Gen Zers can improve their communication styles?
15:50 The problem with upspeak
18:30 Don't start a sentence with "I mean."
22:20 The 80% rule
23:45 The importance of presenting a clear message
24:45 Nonverbal communication myths and gender styles
30:30 How strikes are affecting Hollywood PR
This Episode’s Guest:
• Steve Rohr
• Follow Steve on Instagram
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Maria Jordan is the founder of Fireflies Management, a global communications agency that specializes in propelling both established organizations and startups to new heights by evolving and promoting their brands. Over her decade of experience in PR, Maria has successfully collaborated with renowned businesses such as Lamborghini, Wimbledon, and MyHeritage, delivering compelling and tangible results. Here, she talks about the benefits of hiring freelancers, her work to reunite stolen babies with their families, and inserting clients into breaking news.
Key Takeaways:
-
Benefits of hiring freelancers
-
The power of PR to change lives
-
Using the news cycle to your advantage
-
Building a personal brand as a freelancer
Episode Timeline:
1:30 What inspired Maria to go freelance?
4:30 How the pandemic provided Maria with a great opportunity
5:45 Why Tod went freelance
6:30 The importance of building a personal brand as a freelancer
7:50 Building a personal brand on LinkedIn
9:30 Maria's experience working with MyHeritage
11:30 How Maria worked with MyHeritage to reunite stolen babies with their birth parents
16:45 How Maria secured TV coverage for MyHeritage after the Queen's death
21:15 The benefits of hiring PR freelancers
This episode’s guest:
• Maria Jordan
• Follow Maria and Fireflies Management on LinkedIn
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Funmi Lijadu is a creative communications specialist who loves pop culture. She has both agency and in-house PR experience across a range of sectors, including art, publishing, finance, tech, real estate, and retail. Currently, she's an account executive at MSL in the UK. Recently, she finished her dissertation on a rather compelling topic that compares reality TV with classic literature. Here, she discusses her dissertation and shares the current challenges faced by her PR clients in the UK.
Key Takeaways:
-
The similarities between reality TV and classic literature
-
Current challenges in the UK PR world
-
The perils of trying to be everything to everyone
-
The importance of diversity in the PR world
Episode Timeline:
1:30 What do you want people to learn from your dissertation?
4:00 The differences in the US and UK versions of "Love Island"
5:00 The novels Funmi included in her dissertation
8:30 Romantic themes haven't changed that much over time.
9:00 The disgruntled lover trope
11:00 How Funmi's research applies to PR
13:20 The importance of diversity in the PR world
15:00 The Kendall Jenner Pepsi ad
16:00 The 15-year-old test
17:30 Why do female influencers wear big, floppy hats?
19:00 Current challenges in the UK PR world
21:30 The danger of being everything to everyone
23:20 PR request hashtags
25:40 Gen X vs. Millennial high-brow, low-brow battle
This episode’s guest:
• Funmi Lijadu
• Follow her on LinkedIn and Twitter
Subscribe and leave a 5-star review:
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Shawn Smith has served in senior communications roles with Warner Bros. and The Walt Disney Company, developing multimillion-dollar campaigns for global brands and franchises. She has also served as the global head of communications with Osmo, one of the world’s leading ed-tech companies. Here, she discusses the current state of DEI in PR, the joy of working with iconic IPs, and why she's stepping out on her own.
Key Takeaways:
-
The current state of DEI in the PR world
-
What it’s like working with powerful IPs
-
What it was like working with PR legend Pat Tobin
-
How Shawn helped Minnie Mouse get her star on the Walk of Fame
Episode Timeline:
1:45 What has been happening in the world of DEI, especially in media, over the past few months?
4:10 What's the reason for recent changes in DEI programs?
5:40 What do you see as the biggest DEI challenges in the world of PR and communications?
7:40 Where should we focus to make the biggest improvements in DEI?
9:30 What was it like being a steward for such iconic characters and brands?
11:10 Can it be hard dealing with fans?
12:15 The character "Bible"
15:10 The Minnie Mouse moment
16:30 Minnie's star on the Walk of Fame
17:30 Disney's Lucasfilm purchase
19:10 Shawn's mentor Pat Tobin
22:30 Jill Biden’s vaccination campaign
24:00 What inspired Shawn to start her own company?
This Episode’s Guest:
• Shawn Smith from Shawn Smith Communications
• Follow Shawn on LinkedIn
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In this special episode of PR 360, we look back at how to build a strong personal brand using tips from experts we've spoken to over the last few months. Sana A. Ahmed discusses how to build a "monster brand with monster plans." Rob Aurelius tells us how his love for pro wrestling taught him key branding insights, and Shawn P. Walchef explains why people should "lean into their crazy." Plus, former news anchor Dan Kloeffler and L.A. Times columnist Gustavo Arellano each share some helpful advice on authenticity.
Key Takeaways:
-
How to build a personal brand
-
How to build a brand that's authentic
-
How to avoid being "everything to everyone"
-
What pro wrestling can teach us about branding
Episode Timeline:
2:25 What is a “monster brand”?
5:25 If everyone is zigging, zag.
9:30 The importance of self-awareness
12:00 What we can learn from Hulkamania
16:47 How Rob Auerlius helped rapper Cooli Booli build a brand based on positivity
19:13 Shawn Walchef on the importance of "leaning into your crazy"
21:22 How Dan Kloeffler establishes trust with his clients
22:47 The value of authenticity
23:36 Gustavo Arellano's tips for being authentic on social media
This episode’s guests:
• Sana A. Ahmed, Rob Aurelius, Gustavo Arellano, Dan Kloeffler, and Shawn P. Walchef
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Harvey Hudes is the founder and CEO of Caliber Corporate Advisors, one of the preeminent marketing communications firms in financial services and technology. Caliber has assisted more than 270 portfolio companies, asset management firms, and numerous other investors, including Goldman Sachs, Blackstone, KKR, and Berkshire Hathaway. Harvey is also the CEO of “The Financial Revolutionist,” the destination for fintech insights and intelligence. Here, Harvey shares why Caliber has succeeded at the difficult task of telling fintech stories and how it keeps up in a rapidly changing ecosystem.
Key Takeaways:
-
Why traditional PR firms have a hard time with fintech
-
How Caliber grew from a small business in a tiny New York apartment
-
How Caliber chooses its clients
-
Why fintech PR is about education
Episode Timeline:
1:30 Why don't most PR agencies understand fintech?
3:20 Fintech storytelling is complex.
4:00 It's ok to say “no” if a client isn't a fit.
5:00 Caliber's client “sweet spot”
6:30 How Caliber grew from a small business in a tiny New York apartment
8:30 Fintech is rapidly changing everything.
9:30 How does Harvey stay on top of such a rapidly changing ecosystem?
11:30 How do PR companies cut through in a world with so many communications platforms?
12:30 Caliber's Event Analyzer technology
13:45 When did Harvey know that Caliber was going to work?
15:35 What are the hardest fintech stories to tell?
17:00 A lot of fintech PR is about education.
18:00 How fast is the world of tech speeding up?
19:15 Generative AI
This episode’s guest:
• Harvey Hudes
• Caliber Corporate Advisers' Website
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Jeff Fenster is an award-winning serial entrepreneur who credits his success to one thing: the art of building and maintaining relationships. He’s the founder of the Everbowl superfood chain, the WeBuild Stuff manufacturing and fabrication firm, and SuperFuel Coffee. Here, he discusses why his five core values are the foundation for success, his relationship with NFL legend Drew Brees, and how to get his free “Network to Millions” playbook.
Key Takeaways:
-
The Japanese concept of Kaizen
-
How values determine success
-
Relationship capital
-
Building a success formula
Episode Timeline:
3:20 Jeff's 5 core values
5:35 The concept of Kaizen
8:40 The Tao is always returning.
9:10 Success is a formula.
10:15 Taking immediate decisive action
12:00 Habits not outcome
12:40 What is relationship capital?
15:30 How to get the free “Network to Millions” playbook
16:15 Reactions to Jeff's book
17:00 Drew Brees or Philip Rivers?
17:45 Jeff's friendship with Drew Brees
22:10 Are success formulas universal?
24:45 Don't say 'when.'
27:10 The origins of Jeff's formula
This Episode’s Guest:
• Jeff Fenster on Instagram @FensterJeff
• Text Jeff to 33777 for a free “Network to Millions” playbook
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Jessy Klein Fofana is the CEO and Founder of LaRue, a New Jersey-based public relations and affiliate marketing agency. Fofana and LaRue are trailblazing a new kind of PR strategy that leverages the power of earned media while maximizing performance-driven press opportunities. Here, she discusses her company’s unique approach to affiliate marketing, working with news organizations, and the brand awareness-to-affiliates funnel.
Key Takeaways:
-
Affiliate marketing
-
Luxury brands and affiliate marketing
-
Working with affiliate partners
-
Creating affiliate relationships with news organizations
Episode Timeline:
1:30 Tod and Jessy's dog troubles
3:00 LaRue's transition from traditional PR to full-service PR and affiliate marketing
4:35 It all starts with brand awareness.
5:45 A LaRue case study
8:50 Common mistakes in affiliate marketing
10:00 Balancing performance PR, affiliate marketing, and earned media
11:00 What makes a good third-party affiliate partner
12:30 Luxury brands are becoming more comfortable with affiliate marketing.
14:00 Working with news organizations
17:00 Kristen Bell’s affiliate marketing campaigns
19:00 Tracking affiliate pieces
20:30 Jessy's sneaker obsession
This episode’s guest:
• Jessy Klein Fofana
• Check out LaRue online and follow Jessy on Instagram
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Linda Zebian has the very meta position of Senior Director of Communications and Community at Muck Rack, where she manages its internal and external communications strategies. Previously, she spent ten years at The New York Times developing and executing communications strategies for the company’s business division. Here, she discusses how AI technology is being used throughout the PR world and why Muck Rack’s new AI tool is a big help for PR people. Later, she puts on her Editorial hat to discuss the importance of independent journalism in a democracy.
Key Takeaways:
-
How PR people are using AI
-
How Muck Rack helps PR people and journalists
-
The current state of independent journalism
-
Practical uses for AI
Episode Timeline:
1:00 What's Linda's favorite go-to dish?
2:00 The hummus wars
3:00 How does Muck Rack help PR companies?
4:40 How does Much Rack recommend journalists to pitch?
5:55 How to use Muck Rack's PressPal.AI
7:50 Is AI coming for our jobs?
10:15 How are PR companies currently using AI?
14:30 How Muck Rack works for Journalists
17:00 The current state of journalism
21:00 Facebook's algorithm
23:30 AI recipes
You can follow Linda on Twitter @LindaZebian
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Our guest today is Andy Nguyen, a self-described “serial restaurateur” who is pushing boundaries by bringing together food and the world of Web3. Andy has co-founded such brands as Afters Ice Cream, Dough & Arrow, Matte Black Coffee, Hello Kitty Café, Bored and Hungry, and Trill Burgers (which DJ Khaled said is the best burger he’s ever tasted). Here, Andy talks about the importance of visual style in restaurants, incorporating communities into his brands, and how NFTs helped him create a very unique dining experience in Long Beach.
Key Takeaways:
-
The importance of visual style in the restaurant businesses
-
An insider's look into the world of NFTs
-
How Andy's interests influence his work
-
The ins and outs of NFT branding
Episode Timeline:
1:30 How did Andy become a boxing manager?
3:00 The unique visual style of Andy’s restaurants
4:30 Disney's influence on Andy’s work
5:30 When I think about NFTs, food isn't something that naturally comes to mind. How did you make the pair work together for Bored and Hungry in Long Beach?
7:30 How Bored and Hungry makes crypto more practical
8:15 How does the pricing at Bored and Hungry work when the price of crypto fluctuates?
11:30 Can other people who own Bored Apes create a Bored and Hungry?
12:30 What does the future have in store for the world of NFT-aligned restaurants?
14:15 The Food Fighters Universe project
15:00 Andy’s partnership with Snoop Dogg
16:30 How Andy connects his brands with pre-existing communities
18:15 How Andy has influenced younger entrepreneurs
19:00 Where does Andy get his entrepreneurial spark?
20:05 What's next for Andy Nguyen?
This Episode’s Guest:
• Andy Nguyen
• Follow him on Twitter @AndyTheNguyen
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Back for his second appearance on PR 360, Jon-Stephen Stansel is an award-winning social media professional with over a decade of experience managing, building, and creating content for branded social media accounts. He has run profiles for Amazon Prime's “Invincible” animated series, Hyper RPG, Better Place Forests, and the University of Central Arkansas. He is currently the Director of Social Media at Chaotic Good Studios. Here, Jon-Stephen explains the importance of authenticity, good communication with management, and why people in social media must take care of their mental health.
Key Takeaways:
-
Things that are useful go viral.
-
The dos and don’ts of memes
-
The importance of mental health
-
The parallels between social media and music
Episode Timeline:
1:50 Can you explain the philosophy that people should strive to “make useful content not viral content”?
5:00 What's your philosophy about using memes in social media posts?
8:30 Why is it important for social media managers to look at their posts through the eyes of a 15-year-old?
12:00 Can you explain the disconnect that social media managers often have with “higher-ups” at companies?
15:00 The posts are the least of the work that a social media manager does.
17:30 How do you stay sane while constantly connected to social media?
23:30 You played in a punk rock band when you were younger. Is there any commonality between the D.I.Y. punk ethos and working in social media?
This episode’s guest:
• Jon-Stephen Stansel
• Follow him on Twitter @JSStansel
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Jason Wells is the CEO of AI Dev Lab, a machine learning development consultancy, and the managing director of MWest Ventures, an organization making early-stage investments in AI, 5G IoT, and Media Tech. Jason has developed over 20 AI products and worked and lived on six different continents. Here, he provides a clear description of the current state of AI, its potential, and how AI Dev Lab is pushing the technology into the future.
Key Takeaways:
-
A brief AI explainer
-
The differences in ChatGPT iterations
-
How AI learns through repetition
-
How AI Dev is creating breakthrough AI technology
Episode Timeline:
2:00 A brief overview of practical AI
4:30 The difference in Chat GPT iterations
7:30 Tod is happy to be the interviewer in this situation
8:00 What’s the next version of AI that will catch on with the mainstream?
9:45 AI is a learning process.
10:30 AI can replicate Tod's writing.
12:30 Common misunderstandings surrounding AI
15:00 How do companies train AI for specific purposes?
18:45 Jason's dream project
23:00 Let's create AI umpires.
23:45 The connection between Jason’s love of running and his professional life
This episode’s guest:
• Jason Wells
• www.AIDevLab.com
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Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest shows on television, such as “Abbot Elementary,” “Jeopardy!,” and “Dancing with the Stars.” Here, they talk about their wild ride from Universal Studios tour guides to marriage to running their own creative shop. They also explain their creative approach to writing TV and film promos and taglines.
Key Takeaways:
-
Becky and Patrick’s journey from Universal Studios tour guides to founders of a creative shop
-
Finding the "essence" of a TV program
-
How to write in other people's voices
-
The lack of female POV in the entertainment industry
Episode Timeline:
2:00 How Becky and Patrick met
3:00 How Becky discovered her talent in copywriting at an ad agency
6:30 The birth of We Write Good
7:30 Tod and Becky's similar early career
8:30 What are the elements that make a TV promo work?
10:30 Distilling the "core" of the show into one line
12:45 Dealing with feedback from clients
14:10 The difficulty writing promos for "House"
17:10 What's the hardest type of show to write a promo for?
19:00 Becky's ability to pick up "character" and "cadence"
23:00 Becky's Baby TV story
This episode’s guest:
• Becky Wilson and Patrick Hamilton of We Write Good
• We Write Good's Website, Kill By Kill Podcast
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Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi) leading the way to net zero. She is also the host of the Leaders LIVE podcast, an online thought leadership platform that brings together businesses, government, and NGOs to debate the biggest challenges facing our world today. Here, she shares how organizations can get better at telling their sustainability stories and why there's reason to feel optimistic about the planet's future.
Key Takeaways:
-
The debates leaders are having over how to reach net zero
-
How businesses can better tell their sustainability stories
-
Creating affinity with consumers through sustainability
-
Reasons for optimism about the planet
Episode Timeline:
1:30 What are the topics that spark the liveliest debates on the Leaders LIVE podcast?
3:45 Is there a singular 'golden goose' solution to the climate problem?
5:00 What's the biggest problem businesses have when communicating their sustainability stories?
6:00 The importance of honesty and authenticity in telling your story
7:20 Businesses that are uncomfortable sharing their faults
9:45 Why it's ok for companies to admit their sustainability faults
10:35 How important is sustainability with consumers?
14:30 How acceptance of EVs has changed over the past decade
16:30 How do companies create a sustainability message that cuts through the noise?
20:10 What's the most exciting current development on the journey to net zero?
22:00 The importance of collaboration on the road to net zero
This episode’s guest:
• Helen Neal
• Follow Helen on LinkedIn
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Brian Bogert is a performance coach, motivational speaker, and business strategist who strives to create unparalleled growth for individuals and organizations. He’s worked with businesses and nonprofits, including the Lockton Companies and the American Cancer Society. Bogert is also a member of the Forbes Council, an invite-only community for the most successful executives and entrepreneurs. Here, he talks about how we can improve our performance in business and life by addressing the “trash” from our past.
Key Takeaways:
-
How people's past interferes with their ability to succeed in the present
-
How a traumatic injury inspired Brian's journey
-
How to process trauma
-
The Five Pillars of Taking Out Your Trash
Episode Timeline:
2:30 Brian's traumatic injury
5:00 The trash from your past
7:25 How people are boxed in by "shoulding"
8:20 A client success story
11:30 The many faces of trauma
13:40 Your trash isn't your fault
14:30 Processing Tod's trauma
17:45 The Five Pillars of Taking Out Your Trash
20:30 Nobody's gonna judge your intention
23:00 Flipping the lid
27:00 The Take Out Your Trash Challenge
This episode’s guest:
• Brian Bogert
• www.BrianBogert.com
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Adam Albright-Hanna is the founder of A-Ha! Audience Builders and a digital strategy and creative consulting specialist. His clients include "The Late Late Show with Craig Ferguson," the 2008 Obama campaign, Upworthy, The Onion, GOOD Worldwide, and Someecards. Here, he talks about being an early trending-content innovator and the dos and don'ts of going viral in 2023.
Key Takeaways:
-
The early days of viral Facebook content
-
How to make sponsored content work
-
Why you can't buy your audience
-
The power of ChatGPT
Episode Timeline:
2:10 Adam was one of the first viral publishing strategists.
4:00 How Upworthy took advantage of Facebook's algorithm change
5:00 Using "generations" to determine if a story is viral
6:25 A/B testing headlines
7:10 How to write a viral headline
8:00 How quickly did publishers steal Upworthy's style?
9:45 When did Facebook start to crush news publishers with its algorithm?
11:30 What publishers don’t understand about creating viral content
12:45 You can't buy the audience you want
15:30 The ingredients that make a story go viral
16:30 Affirmational content is king
18:30 Tod's most popular viral stories
22:00 Adam's biggest viral story
24:00 The role of ChatGPT in viral content
This episode’s guest:
• Adam Albright-Hanna
• Learn more at www.ahaaudiencebuilders.com
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Jo Ann LeSage Nelson is the Vice President of Client Services at Pierce Communications in Albany, New York, and a former member of the Executive Committee of the National Board of Directors of the Public Relations Society of America. She’s an active community volunteer and frequently speaks on the topics of media relations, crisis communications, and business writing. Here, she discusses crisis management for nonprofits and the importance that writing plays in the communications industry.
Key Takeaways:
-
The importance of clear and concise messaging
-
Managing a nonprofit crisis
-
PR is a 24/7 business
-
The importance of quality writing in PR
Episode Timeline:
1:00 The difference in PR strategies between nonprofits and traditional businesses
3:20 How to create a coherent and consistent PR message
4:30 Staying on message during a crisis
6:00 The types of crises faced by that nonprofits
9:00 Averting a nonprofit crisis
10:00 When a crisis isn't a crisis
12:00 How goodwill can inoculate you from a crisis
13:40 PR is a 24/7 job
15:20 How to calm a "spinning" client
16:45 Help with communications writing
18:00 The importance of proofreading
21:00 Why clients have trouble being concise
This episode’s guest:
• Jo Ann LeSage Nelson
• Connect with her on LinkedIn
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In a role reversal, PR 360's regular host Tod Perry is interviewed by Global Results Communications Vice President Casey Bush. Tod has a long history of working in media, having worked in radio promotions for 97.1 KLSX, as a copywriter in the tech and advertising worlds, and as a journalist for Upworthy. He's also hosted numerous podcasts in various genres, from comedy ("Low Budget FM") and spirituality ("What's the Tao All About?") to current events ("Upworthy Weekly") and history ("LA's Own Marineland"). Here, Tod shares what he's learned over his 15 years of casting pod.
Key Takeaways:
-
How podcasting has evolved over the years
-
The importance of preparation
-
The shows that inspired Tod
-
What makes a good "PR 360" episode
Episode Timeline:
2:30 Tod's background in broadcasting and podcasting
4:30 What’s the difference between producing a podcast versus a radio program?
6:45 The early days of podcasting
10:30 Embracing the “blank slate” of podcasting
11:00 How has podcasting changed over 15 years?
12:00 Why attracting advertisers has become easier in podcasting
13:10 What analytics matter in podcasting?
17:30 What content makes podcasts successful?
19:40 What makes a good episode of PR 360?
21:30 Tod's technique for loosening up his guests
24:10 How to prep a guest
26:30 The importance of prep
28:30 How frequently should podcasters release episodes?
30:00 Tod's new podcast, "LA's Own Marineland"
31:40 Tod's favorite podcasts
This episode’s guest:
• Tod Perry
• @TodaPerry on Twitter
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Dan Kloeffler has decades of experience in broadcast news, having anchored and reported for outlets such as ABC News, NBC News, and MSNBC. His background as a journalist and senior media relations strategist led him to create The Salt Standard, a media training company. Here, Dan shares how he empowers people to share their stories with conviction and authenticity.
Key Takeaways:
-
How to be more relatable in media appearances
-
Dan's unique approach to media training
-
How to express your authentic voice
-
Media training basics
Episode Timeline:
2:00 Why is media training more important than ever?
4:30 The pandemic turned everyone into TV stars.
5:30 The importance of body language in media appearances
6:20 Common mistakes in interviews
7:50 Thinking about the audience
10:00 How Dan establishes trust with his clients
13:30 The value of authenticity
16:00 Tod's anecdote of authenticity
19:00 Has social media created bad habits that have bled over to traditional media spaces?
22:50 Why can't podcasters get to the point?
24:00 Dan's favorite success story
26:00 Where do you put your hands when you’re on TV?
28:00 How to stop saying "uhm"
This episode’s guest:
• Dan Kloeffler
• www.TheSalt Standard.com
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Jordan Mendoza got his start in journalism as the editor-in-chief for The Daily Titan at Cal State Fullerton, and now he’s a reporter for USA Today. His normal beat is trending content and breaking news for Universal Now, but he was on the scene for the horrific aftermath of the Lunar New Year shooting in Monterey Park. Here, he shares the lessons he learned from covering the tragedy and gives the inside scoop on how reporters gather breaking news.
Key Takeaways:
-
How reporters gather trending content stories
-
How social media algorithms can affect breaking news
-
An inside look at the USA Today newsroom
-
Lessons Jordan took from covering the Monterey Park tragedy
Episode Timeline
1:20 What’s a typical day like for a breaking news/trending content reporter at USA Today?
1:50 How do you get your trending content stories?
2:45 Where do you get the data to see what's trending?
3:25 How to get an exclusive interview
5:20 How algorithms can squash breaking news
7:20 Jordan's coverage of the tragic Monterrey Park shooting
10:00 Jordan’s most vivid memories of the tragedy
11:10 Learning from tragedy
12:50 What makes great sports writers stand out?
15:55 Obligatory Raiders question
16:35 What role do press releases play in breaking news?
18:30 What will journalism look like in 10-15 years?
This episode’s guest:
• Jordan Mendoza
• @Jordan_Mendoza5 on Twitter
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Rich Kagan is the president of Last Minute Media Deals and has a storied history in the world of direct-response radio. He is the founder of the Howard Stern Ad Network, Wingman Advertising, and former VP of Sales for CBS Radio. Here, he talks about the early days of selling ads on “The Howard Stern Show,” the importance of authenticity in advertising, and his rules for choosing a celebrity spokesperson.
Key Takeaways:
-
The importance of authenticity in direct-response radio
-
How Howard Stern built credibility with his audience of millions
-
How authenticity made California Deluxe Windows an iconic Southern California brand
-
How Rich helped create Sit 'n Sleep's iconic taglines
Episode Timeline
1:00 Why is Howard Stern such an incredible spokesperson?
2:30 What were some of the success stories you had during Stern's early days in Los Angeles?
4:00 Why did Howard Stern have such credibility with his audience?
8:00 Why is authenticity so important in direct-response radio advertising?
9:30 Why accents are gold in advertising
11:45 How Rich and Wingman Advertising positioned California Deluxe Windows in the LA market
16:46 The importance of a unique selling proposition
17:31 How Rich helped build Sit ‘n Sleep’s brand
20:30 The birth of the iconic tagline, "We'll beat anyone's advertised price or your mattress is freeee."
22:30 How Rich selects celebrity endorsements
25:00 How Rich gets people media deals for huge markdowns
This episode’s guest:
• Rich Kagan
• www.LastMinuteMediaDeals.com
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Prakruti Nadendla is a seasoned social media and communications professional with experience working within B2B, B2C, and nonprofit organizations. She currently manages the social program at Enterprise Community Partners, an affordable housing nonprofit. She's also the host of The Webtoon Room, where she analyzes online comics for a passionate audience. Here, she shares how she creates community engagement through social media for nonprofits and talks about how podcasters can stand out in a crowded media market.
Key Takeaways:
-
How to create audience engagement for nonprofits
-
The dos and don'ts for memes on social media
-
How to make a podcast stand out
-
Social media takes a lot more time and heart than most people think.
Episode Timeline
2:00 What's the overall social media strategy at Enterprise?
4:30 The importance of being "on top of the ball" with breaking news on social media
5:10 How to use memes on social media
6:25 The most successful meme that Prakruti has created for Enterprise
8:00 How do you create audience engagement for a nonprofit?
10:00 How to make a podcast stand out in a world with thousands of podcasts
12:30 Podcasters need to focus on the unique talents and perspectives they bring to the table.
14:00 The importance of taking your podcast topics seriously
17:00 What's the difference in social media strategies between tech and nonprofit?
19:45 What's the toughest part about freelancing in the social media world?
21:45 What's something most people don't know about working in social media?
24:00 Social media work takes time.
This episode’s guest:
• Prakruti Nadendla
• Follow her on Twitter @Pvnaden and listen to her podcast "The Webtoon Room" wherever you get podcasts.
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Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather’s example.
Key Takeaways:
-
How to tell your business's story on social media.
-
The importance curiosity has played in Shawn's success.
-
How to be fearless and "lean into your crazy."
-
How Shawn is putting So Cal BBQ on the map.
Episode Timeline:
1:20 Tod and Shawn put their NFL rivalries aside for the good of the show.
2:30 What differentiates Cali BBQ from other regional BBQ?
4:20 What does Cali BBQ taste like?
6:00 What has Shawn learned from hosting the Restaurant Influencers podcast?
8:20 “Be the show, not the commercial.”
9:10 How to lean into your crazy.
10:45 The power of specifics in marketing your brand.
11:55 The importance that curiosity plays in Shawn's life.
16:00 Shawn's unapologetic embrace of the Chargers after they left San Diego helped put his business on the map.
20:00 Shawn's philosophy for creating happy employees.
23:00 How does Shawn choose the stories he tells about his business?
This episode’s guest:
• Shawn P. Walchef
• Follow him on all socials @shawnpwalchef
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Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and communication initiatives as well as brand management, public relations, and digital strategy. On this, her third appearance on PR 360, Sharon talks about the current state of telecommunications fraud and how the government and companies are working to make it stop.
Key Takeaways:
-
Aggressive government action has reduced the number of robo calls.
-
How iconectiv is working to stop fraud
-
Scammers are switching from phone calls to texts.
-
How you can avoid being the victim of fraud
Episode Timeline
2:00 What does the future look like for robo calls?
3:20 Spam calls have dropped recently.
4:00 Spammers are switching from robo calls to texts.
5:45 Use your instincts to detect potential fraud.
6:30 Tod admits he was scammed.
9:50 It's human nature to be the victim of scams.
10:00 Is customer service improving after the pandemic?
11:30 Even Gen Z likes to talk with customer service on the phone.
14:30 The cost of customer service to business
15:30 How is iconectiv stopping fraud?
19:00 The "maybe" option on caller ID
20:20 The most compelling stories being told in the comms industry
23:00 Tod's go-to copy writing advice
This episode’s guest:
• Sharon Oddy
• Follow Sharon on Twitter @SharonOddy
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Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen.
Key Takeaways:
-
Thought leadership 101.
-
People in all fields can become thought leaders.
-
How to get started practicing thought leadership.
-
Getting discovered as a thought leader.
Episode Timeline
1:30 What is thought leadership?
2:30 How can businesses benefit from thought leadership?
4:30 How can business owners "widen the net" and become thought leaders in tangentially related fields?
7:00 Why thought leadership can be a big win in almost any field.
7:30 Essential tips for growing in thought leadership.
8:00 Why LinkedIn is a great place to practice thought leadership.
10:30 Turning LinkedIn posts into opportunities to get third-party endorsements.
11:35 When do attempts at thought leadership fail?
14:00 Should brands align themselves with politics?
16:00 Does "fake it 'til you make it" work in thought leadership?
17:30 How do producers find thought leaders?
19:15 How can thought leaders get discovered?
21:00 How has her experience as a journalist become a "superpower" as a PR person?
23:00 What's Pace PR looking forward to in 2023?
This episode’s guest:
• Annie Scranton
• Find Pace PR online at PacePublicRelations.com.
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Camille Elizabeth Bergin is an aerospace engineer and science communicator known as @TheGalacticGal on social media, where she has earned over half a million followers. Here, we discuss how Bergin is working to make STEM education more inclusive by breaking down barriers to entry and encouraging young people to pursue their passions.
Key Takeaways:
-
You don’t have to be a rocket scientist to have a career in STEM.
-
How to talk to kids about STEM.
-
Why space is vital to life on Earth.
-
How to increase STEM participation.
Episode Timeline
2:30 What are the biggest barriers preventing young people from getting into stem?
4:30 You don’t have to be a genius to work in STEM.
6:40 What inspired Camille to get into STEM?
9:30 How are creativity and STEM interconnected?
11:30 Camille's biggest "a-ha!" moments.
14:00 How can we increase STEM participation?
15:40 How do diverse voices make projects better?
17:30 Camille's dos and don'ts for social media.
20:30 How important is communication in STEM fields?
22:15 Why space is important for life on Earth.
25:10 What are gas stations in space?
This episode’s guest:
• Camille Elizabeth Bergin
• Follow her on all socials @TheGalacticGal
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Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares his thoughts on the positive things happening in the world of blockchain and how to steer clear of the hype. Later, he explains his latest startup, Press Jockey—a tool that allows businesses to get up to five times more press, with 90% less effort.
Key Takeaways:
-
How to focus on the fundamentals in the rapidly changing Web 3.0 world.
-
The practical benefits of blockchain technology.
-
The positive developments in the blockchain world.
-
How Press Jockey streamlines the press request process.
Episode Timeline
1:34 Cutting through the hype of Web 3.0.
3:40 How PR can bridge the gap between the mainstream and Web 3.0.
6:17 What are some good things happening in blockchain tech that will appeal to the mainstream?
8:34 What doesn't the public know about blockchain technology?
13:00 Did inexperienced investors damage the crypto market?
14:30 What is Press Jockey?
21:30 How is Press Jockey working with journalists to make more connections?
24:00 How to get started with Press Jockey for free.
This episode’s guest:
• Cahill Camden is the CEO of Digital Vision Media Group
• Sign up at PressJockey.com
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Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counter-intuitive belief that by embracing the opposition and going against the tide, people can find their unique voices.
Key Takeaways:
-
How to build a monster brand by discovering what you're against.
-
How to overcome the struggles of building a personal brand.
-
How to stand out by becoming a monster.
-
Why there’s nothing wrong with having a niche.
Episode Timeline
1:48 What is a Monster brand?
4:45 If everyone is zigging, zag.
6:30 How to create an authentic brand.
9:00 What type of monsters is Sana creating?
11:00 How to create a category.
14:00 Sana monsterizes Tod's hypothetical cooking podcast.
18:20 The anti-niche movement.
21:00 What are the struggles people have building a personal brand?
24:00 What is Sana looking forward to in 2023?
This episode’s guest:
• Sana A. Ahmed
• Learn more at SanaAAhmed.com
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Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at OC Weekly, where he penned a nationally syndicated column entitled “¡Ask a Mexican!” Here, Gustavo and Tod discuss how media organizations can better talk to the Latino community, why Orange County is underrated, and the dos and don’ts of Twitter.
Key Takeaways:
-
Why is Orange County overlooked in the conversation about the Greater LA area?
-
Should media organizations use the term Latinx when addressing the Latino community?
-
How can media companies improve how they speak to Latinos?
-
Why a story is still the most important thing a media outlet can have.
Episode Timeline
1:34 Why is Orange County overlooked in the conversation about the Greater Los Angeles area?
3:30 How would Gustavo create a PR campaign for Orange County?
5:48 Are the Los Angeles Angels moving out of Orange County?
7:33 Should people in comms use the term Latinx?
13:15 Why humans have a hard time with nuance.
13:45 What do marketers get wrong when addressing the Latino community?
16:30 Why is Latino representation in media still so low?
19:45 As a media personality, what are Gustavo's dos and don'ts on Twitter?
24:20 How have industry-wide cutbacks hurt the journalism industry?
27:00 Gustavo’s stories that follow him everywhere.
This episode’s guest:
• Gustavo Arellano
· Sign up for Gustavo’s newsletter at www.GustavoArellano.org
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Rob Aurelius is the founder of ARCG Media Group, a digital marketing agency specializing in social media, content creation, and promotions. Here, he discusses ARCG’s tenth anniversary and how his love of professional wrestling led him to represent its legends and rising stars. Finally, Rob shares his tips for cultivating a personal brand and discusses the launch of his new networking platform, the Nexus Group.
Key Takeaways:
-
The importance of networking.
-
How Rob’s love of professional wrestling has informed his career in branding.
-
The dos and don’ts of building a personal brand.
-
Rob reveals his latest endeavor, the Nexus Group.
Episode Timeline
1:40 Rob talks about the creation of ARCG on its tenth anniversary.
3:25 Why professional wrestling is a giant promotion.
3:55 How Hulk Hogan became successful.
4:46 Wrestler Gene Snitsky changed Rob’s career trajectory.
6:10 Getting people verified on Twitter.
8:30 Wrestling is a tight-knit community.
10:20 What has Rob learned about personal branding from professional wrestlers?
13:40 Why branding is more important than ever.
14:30 What are the first things one should know about building a personal brand?
15:40 How Rob helped rapper Cooli Booli build a brand based on positivity.
22:00 What inspired the Nexus Group?
28:00 The importance of networking across different industries.
33:20 Tod shares his Andre the Giant story.
This episode’s guest:
• Rob Aurelius
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Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses.
Key Takeaways:
-
How to change the public’s perception of cannabis in the face of historic misinformation.
-
How are states finding their footing as it pertains to cannabis regulations?
-
How to target potential cannabis consumers when the product has so many different uses.
-
How cannabis marketers can tell a better story about the product.
Episode Timeline
0:42 Lisa Buffo introduction.
1:50 How is the CMA working to change the perceptions of cannabis?
4:31 Does the CMA educate the public so that individual startups don’t have to?
6:00 How do regulations limit the messaging surrounding cannabis?
7:55 Which states are the strictest and which are the most lenient on cannabis marketers?
10:45 How is marketing cannabis different from alcohol?
13:50 Different use cases for cannabis.
15:30 The push to make medical claims about cannabis.
18:25 How are some businesses missing the point when it comes to marketing cannabis products?
22:00 What will 2023 look like for cannabis marketers?
24:00 Is there any overlap between the cannabis industry and the developing psilocybin legalization movement?
This episode’s guest:
• Lisa Buffo founder and CEO of the Cannabis Marketing Association
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In his second appearance on PR 360, Wing Lam, founder of Wahoo's Fish Taco, shares how he made it through the dog days of the pandemic by giving back to his community and frontline workers. He also discusses how inflation has affected the restaurant business and the unique way that surfing has helped him to be a successful businessperson.
Key Takeaways:
-
How Wahoo's commitment to the community has helped it thrive
-
Lam's out-of-the-box approach to charity helped keep multiple restaurants open during the pandemic
-
How inflation has affected the restaurant business
-
How Lam incorporates surfing into his business philosophy
Episode Timeline
2:00 What's the most memorable bumper sticker someone has put up in your restaurant?
5:00 The surf magazine bumper sticker fight.
6:40 As a large fast-casual chain, how does Wahoo's maintain its community involvement?
10:50 How California Love Drops helped keep stores open while giving back.
16:10 How Wahoo’s reallocated charitable budgets to help their cause.
18:02 Why Wahoo's was the perfect food for frontline workers.
19:40 How is business now compared to before the pandemic?
21:50 How inflation is affecting the restaurant business.
24:30 How do the lessons learned from surfing influence your business philosophy?
30:00 What does the future look like for Wahoo's?
This episode’s guest:
• Wing Lam founder of Wahoo’s Fish Taco
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On today’s episode, we get to know our new host, Tod Perry, who shares how his career in media and love of podcasting led him to PR 360. This week’s guest is Lora Metzner, the Managing Director of Global Results Communications. After looking back at the world of PR during the Dot-Com Boom, Lora looks forward to the PR trends for 2023. Here, she shares how companies can do more with less, manage negative economic news, and better communicate with audiences during a down market.
Key Takeaways:
-
How PR has changed since the Dot-Com Boom
-
How do PR companies do more with less in 2023?
-
How companies can use PR to address layoffs
-
Global Results Communications annual PR media report.
Episode Timeline
0:35 New host Tod Perry introduces himself
1:35 Lora Metzner bio and introduction
2:10 Lora shares her background
3:09 What were the Dot-Com startup's attitudes toward PR during the boom?
6:25 Was it easier to maintain relationships with journalists when there were fewer publications?
8:50 What will be the big PR trends in 2023?
11:07 How has GRC recently delivered for clients with fewer resources?
13:50 How can companies use PR to protect their brands after layoffs?
17:54 How do companies create a consistent message when bad news strikes?
19:20 How important is it for companies to stick with core messaging in down times?
22:22 "Don't tell me about your grass seed. Tell me about my lawn."
23:05 How do audiences react to messaging differently in a down market?
25:46 How do you see social media changing in 2023?
27:12 How do companies choose whom they listen to on social media?
29:33 What are you most excited about for 2023?
This episode’s guest:
· Lora Metzner from Global Results Communications
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In This Episode…Check out the latest episode of PR 360 to find out everything you need to know about TikTok ads. This week’s guest is Ashley Wright, an expert in the field of TikTok ads as well as the Founder of Smash Cactus Media. Ashley shares his insights on how to create engaging TikTok content and generate ROI for your brand. Don't miss out – subscribe now and be sure to tune in every Wednesday!
Key Takeaways:
-
The importance of data when running TikTok ads
-
The difference between running ads on TikTok vs. other platforms
-
The importance of creating engaging content for TikTok ads
-
The future of TikTok ads
Episode Timeline
· 01:03 - Are you a coffee or tea drinker?
· 01:54 - Can you summarize your expertise to our listeners?
· 02:51 - What is the most engaging content on TikTok?
· 04:16 - Should you rethink how to create ads on TikTok?
· 06:33 - Is the three second ad rule the new billboard 10 words ad rule?
· 07:55 - What are the pros of doing TikTok ads?
· 09:39 - Should brands keep in mind that a new social network always has great reach?
· 11:28 - Will horizontal videos change the way ads are made on TikTok?
· 12:12 - How do you create effective ads on TikTok?
· 14:42 - How long should you run your TikTok ad?
· 16:02 - Should you use similar video tools or more professional tools for your ads?
· 17:02 - What should you not do when creating videos for TikTok?
· 18:25 - Should PR pros try influencers' marketing first, then do ads?
· 20:07 - What's going to be the future of TikTok?
· 21:16 - If you could create a new TikTok channel, what would you post?
· 22:00 - Where can people find you online?
· 22:23 - Final thoughts
Our Guest Today:
● Ashely Wright was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
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In This Episode…Are you a freelancer looking for ways to recession-proof your business or diversify your revenue streams? If so, this episode of PR 360 is for you! Samantha and Andrea, experts on all things freelancing, join us to discuss the challenges and trends of freelancing in the current climate. They also share their top tips on how to build a successful freelance business.
Key Takeaways:
· What it's like to be a freelancer
· The struggles of freelancing
· The importance of personal branding
· Future trends in freelancing
· The value of community for freelancers
Episode Timeline
· 01:08 - Are you a coffee or tea drinker?
· 02:15 - Can you summarize your expertise?
· 05:36 - What do most freelance struggle with?
· 09:43 - How do freelancers show their work?
· 11:54 - Should freelancers care about their personal brand?
· 14:09 - What are some of the tips for marketing yourself?
· 16:20 - How should freelancers network?
· 19:02 - How can freelancers stayed focused when they are at home and working by themselves?
· 21:19 - Do freelancers have to be their own PR person?
· 24:42 - Always have to put in the work?
· 25:10 - What are some steps people should take to start a freelance business?
· 28:27 - What are the future trends in freelancing?
· 30:25 - Fun question: What is your favorite part about freelancing?
· 32:49 - What motivates you to keep working?
· 36:05 - Where can people find you online?
· 37:12 - Final thoughts
Our Guest Today:
● Samantha Anderl and Andrea Wildt was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
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In This Episode…Are you a communicator looking to better serve your audience? Then this episode of PR 360 is for you! In it, communication expert Melissa Hariri discusses the importance of communicators and the significance of having fun with branding and communications, as they are essential to keeping consumers engaged. So, if you're looking to learn more about communicators and how to better serve your audience, then be sure to tune in to this episode of PR 360!
Key Takeaways:
· The importance of communicators and how they're evolving to better serve their audiences
· The importance of having fun with branding and communications
· The importance of employee engagement
· The importance of being authentic and transparent in order to create a positive image for the brand
Episode Timeline
· 00:51 - Are you a coffee or tea drinker?
· 01:06 - Do you have any favorite cup of teas?
· 02:15 - Can you summarize your expertise?
· 04:15 - What are some misconceptions about Twitter?
· 05:21 - How do PR pros implement brilliant strategies for Twitter?
· 08:22 - Should PR pros use the community feature on Twitter?
· 11:13 - Is it worth PR pros’ time to use Twitter spaces?
· 13:48 - Can you help people understand what's ongoing with the "new" Twitter?
· 17:44 - Using your phone is great for video 20:02 - Talking about Twitter Blue
· 21:56 - Are Twitter Chats still viable?
· 23:50 - Making sure your Twitter chat has a point to your business
· 25:39 - What do you think the future of Twitter is going to be?
· 27:08 - Talking about Vine
· 27:46 - Fun question: What is your favorite feature on Twitter?
· 29:36 - Where can people find you online?
· 29:53 - Final thoughts
Our Guest Today:
● Melissa Hariri was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
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In This Episode…This week on PR 360, we talk to Twitter expert Samantha Kelly about the best ways to use Twitter for your business. Twitter is a powerful tool if used correctly, and Samantha shares her insights on how to build a community of brand advocates and make people feel special. We also discuss the new Communities tab and Twitter Spaces, and how PR professionals can use them to their advantage. Don't miss this informative episode!
Key Takeaways:
-
The important topics that you need to know about Twitter
-
What is new for PR pros to understand and how to effectively use Twitter
-
Do you think Twitter chats are still viable to actually do for PR pros or brands?
-
Where do you see the future of Twitter going?
-
Her favorite feature on Twitter
Episode Timeline
· 00:51 - Are you a coffee or tea drinker?
· 01:06 - Do you have any favorite cup of teas?
· 02:15 - Can you summarize your expertise?
· 04:15 - What are some misconceptions about Twitter?
· 05:21 - How do PR pros implement brilliant strategies for Twitter?
· 08:22 - Should PR pros use the community feature on Twitter?
· 11:13 - Is it worth PR pros time to use Twitter spaces?
· 13:48 - Can you help people understand what's ongoing with the "new" Twitter?
· 17:44 - Using your phone is great for video 20:02 - Talking about Twitter Blue
· 21:56 - Are Twitter Chats still viable?
· 23:50 - Making sure your Twitter chat has a point to your business
· 25:39 - What do you think the future of Twitter is going to be?
· 27:08 - Talking about Vine
· 27:46 - Fun question: What is your favorite feature on Twitter?
· 29:36 - Where can people find you online?
· 29:53 - Final thoughts
Our Guest Today:
● Samantha Kelly was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
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Thanks for listening!
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In This Episode…Host Brett Deister welcomes Andrew Ellison, a PR professional with a decade of experience working in journalism and broadcast news. Andrew talks about how the most important thing in PR is storytelling, while the ability to take in complex information and distill it down to a digestible form is also key. He discusses the pivotal roles speed and accuracy play in broadcast news, but notes that being concise and telling a story that will keep the viewer's attention is absolutely critical.
Key Takeaways:
· The importance of storytelling in PR
· Why speed is important in the broadcast news industry
· How PR agencies can help their clients get more recognition in the mainstream media
· The best way to get clients is by results
· The importance of having a small, concise team when pitching
· The importance of great storytelling and collaboration when creating a video
Episode Timeline
· 01:03 - Are you a coffee or tea drinker?
· 01:31 - Can you summarize your expertise?
· 02:53 - As a broadcaster, what do PR pros miss when telling a story?
· 05:57 - What do PR pros need to understand about telling a story?
· 10:19 - How do PR agencies craft the best stories to get more clients?
· 12:38 - Is it better to be short and concise when pitching clients?
· 14:35 - Should you craft a story when creating strategies?
· 16:57 - How do PR pros get better at storytelling?
· 18:24 - How do you create an engaging video?
· 21:22 - Should you sometimes scrap a video because it's not good?
· 22:46 - Is a smaller team better than a bigger team for collaboration?
· 23:42 - Fun question: What's your favorite golf course?
· 24:44 - Where can people find you online?
· 24:59 - Final thoughts
Our Guest Today:
● Andrew Ellison was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
Contact Us!● If you want to get involved, leave us a comment!
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In This Episode…Whether you're just getting started on social media or you're looking to take your personal brand to the next level, this episode of PR 360 is for you! Brett Deister is joined by social media marketer and content creator Harsh Devani to talk about all things personal branding and social media. With over 650,000 Instagram followers and as the author of Conquer Instagram Growth, Harsh knows a thing or two about building a personal brand.
Key Takeaways:
-
What is personal branding and how can it help you with your career?
-
What social media platform is best for personal branding?
-
How to create content that will help you build your personal brand
-
How to be patient and persistent when creating your personal brand.
Episode Timeline
- 00:54 - Are you a coffee or tea drinker?
- 01:31 - Can you summarize your expertise?
- 02:18 - What work for you when you were building your personal brand?
- 03:13 - Should people start out focusing their time on one social network?
- 05:02 - Are some social networks better than others for social growth or should people understand the social network?
- 06:11 - Should people limit themselves to a certain number of social networks they manage?
- 07:25 - Are there best practices for building a personal brand in 2022?
- 08:56 - Talking about Elon might bring back Vine.
- 09:41 - Should you diversify your video content using short and long-form?
- 11:21 - Is it getting harder to create a personal brand?
- 12:54 - How should people use their time wisely to create a personal brand?
- 15:02 - Personal brands are scalable to the person?
- 16:09 - Fun question: What is your favorite social network
- 17:00 - Where can people find you online?
- 17:16 - Final thoughts
Our Guest Today:
● Harsh Devani was our guest today.
Subscribe and Leave a 5-Star Review: https://pod.link/1496390646
Contact Us!● If you want to get involved, leave us a comment!
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Thanks for listening!
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Our Guest Today:
In This Episode…PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR strategy, this is the episode for you!
Episode Timeline
· 01:19 Are you a coffee or tea drinker?
· 01:57 Can you summarize your expertise?
· 02:58 Are you studying for your APR?
· 04:24 - Explaining what an APR is all about?
· 06:03 What is the PESO model?
· 07:41 How do you get the PESO model to work with PR?
· 10:05 Are there any tips to integrate the PESO model?
· 12:58 Is the PESO model an advantage for small PR agencies?
· 14:17 Should you look at the strengths of the brand or PR agency for the PESO model?
· 16:32 Will the PESO model help or make the analytics worse?
· 18:50 Is the analytic tech not there yet?
· 19:42 Is there a way to fix the analytic problem?
· 21:29 How can the small PR firms figure out their own formulas for metrics?
· 24:53 - Are there any mediums that are going to be good for awareness campaigns?
· 28:22 Are we going to see more PR pros pitch YouTubers and podcasters?
· 29:37 Do you have any tips for pitching podcasters?
· 31:52 Are YouTubers and Podcasters going to be the future journalists?
· 33:32 Should PR pros use TikTok as a search engine for Gen Z?
· 35:31 Fun question: What is your big pet peeve you want to see gone from the PR industry?
· 36:38 How do you minimize mistakes when pitching journalists?
· 38:04 Where can people find you online?
· 38:26 Final thoughts
Our Guest Today:
● John McCartney was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
Contact Us!● If you want to get involved, leave us a comment!
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Thanks for listening!
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In This Episode…If creating content that will really wow your audience is at the top of your wish list this holiday season, then you need to tune in to this episode of PR 360. Our special guest this week is content marketing expert Rosemary Egbo. Listen as she and host Brett Deister discuss her top tips on creating content that is both informative and engaging.
Key Takeaways:
· How to create content for the holiday season
· The importance of using platforms like TikTok and Instagram Live
· The value of employee generated content
· How to create a content calendar
Episode Timeline
· 01:09 - Are you a coffee or tea drinker?
· 01:16 - Any favorite teas?
· 01:32 - Can you summarize your expertise?
· 02:46 - Do brands have to start their holiday calendar early?
· 05:22 - Are there any keys tips for creating content for the holiday season?
· 08:17 - Are there any key tips for using Twitter effectively?
· 10:41 - How often should brands use Twitter Spaces?
· 17:37 - Is video king this year for the holiday season?
· 19:56 - Are there any new trends this holiday season that brands need to consider?
· 24:38 - Fun question: What is your favorite holiday?
· 27:10 - Where can people find you online?
· 29:18 - Final thoughts
Our Guest Today:
● Rosemary Egbo was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
Contact Us!● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
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In This Episode…Are you an entrepreneur who is looking to craft a compelling story? Do you want to learn how to position yourself as a thought leader or become more influential? If so, then this episode of the PR 360 is for you! Today, host Brett Deister speaks with Vivienne Okafor, a content creator and storyteller who teaches entrepreneurs and service-based business owners how to clarify their brand stories and communicate them effectively to build meaningful connections online.
Key Takeaways:
· How the ability to pivot can help businesses adapt and succeed
· The importance of mapping out a story before writing it
· The major role patience plays in determining the foundational elements of a cohesive message
Episode Timeline
· 01:13 - Are you a coffee or tea drinker?
· 01:31 - Do you like a specific brand of matcha?
· 02:08 - Can you summarize your expertise?
· 03:18 - What is the most important takeaway when crafting your story?
· 05:31 - How should entrepreneurs figure out the why?
· 07:05 - Is it helpful for entrepreneurs to write a press release about themselves?
· 08:22 - Is it easier or harder for entrepreneurs to tell their story?
· 09:52 - Talking about creating an impactful story
· 11:02 - What are the common struggles that entrepreneurs face when building their brand?
· 13:20 - Are we oversimplifying content?
· 15:15 - Is there anything people should know before starting their entrepreneur journey?
· 16:57 - Talking about the entrepreneur journey
· 19:21 - Should entrepreneurs be mindful of social media trends?
· 21:45 - Should entrepreneurs understand the basics of marketing?
· 23:01 - What was one of your favorite projects?
· 26:14 - Fun question: Would you ever write a fictional book?
· 27:38 - Where can people find you online?
· 28:06 - Final thoughts
Our Guest Today:
● Vivienne Okafor was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
Contact Us!● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
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In This Episode…Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, PR 360 host Brett Deister discusses the implications of leaks in the gaming industry with Andrew McCrea, Public Relations Manager at Gearbox Entertainment. McCrea explains how communicators can ensure their audience is informed and able to help spread the truth in the event of a leak.
Key Takeaways:
· How the gaming industry has been affected by leaks
· How leaks are unavoidable
· The importance of having a plan in place to address leaks
· The importance of transparency in resolving a leak
Episode Timeline
· 01:02 - Are you a coffee or tea drinker?
· 01:25 - Inflation has hit the coffee market
· 01:33 - Can you explain your expertise to our listeners?
· 02:44 - How can PR pros curb leaks from happening?
· 06:37 - Should game developers and publishers go the 'Skate" route of messaging about the game's development?
· 10:43 - Should game developers or publishers do educational content around game development?
· 12:58 - Should employee relations be just as important in curbing leaks as cybersecurity?
· 15:11 - What are the negative side effects of leaks?
· 17:41 - Should there be a plan for leaks?
· 19:34 - Should there be a tiered plan for communicating to your audience based on the impact of the leak?
· 21:40 - Should we accept this as the norm?
· 22:40 - What should the messaging be for leaks?
· 24:45 - How can you improve employee morale when a leak happens?
· 26:24 - Fun question: What's your all-time favorite game?
· 27:15 - Which version of Skyrim?
· 27:36 - Where can people find you online?
· 27:54 - Final thoughts
Our Guest Today:
● Andrew McCrea was our guest today.
Subscribe and Leave a 5-Star Review: https://pod.link/1496390646
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In This Episode…In this episode, host Brett Deister interviews renowned content strategy and marketing expert Robert Rose about the value of trust and how it has shifted the PR industry. Speaking from his 30 plus years of industry experience, Robert highlights the opportunity for corporate storytellers to create a deeper level of trust with their audience through transparency and accountability. He notes that companies are moving away from being the "first” to share. Instead, it's all about being trustworthy and meaningful when sharing content, which is key to driving value to a brand.
Key Takeaways:
-The importance of storytelling in marketing
-How PR has lost its way in recent years
-The shift from brand storytelling to content distribution
-How this has caused PR to become less effective
-The opportunity for corporate storytellers to create a deeper level of trust with audiences
-The difficulties brands face in maintaining trust with consumers
-The importance of transparency and owning up to mistakes
-The role of headlines and video in marketing
Episode Timeline
01:13 - Are you a coffee or tea drinker?
01:26 - Any favorite coffee brands?
02:33 - Can you summarize your expertise?
04:47 - What have you learned from advising over 500 companies?
06:08 - Why has PR shifted from brand storyteller to journalist?
09:13 - Is this shift because the journalism industry going bankrupt?
11:21 - Should the journalism industry embrace "yesterday's news?"
14:31 - Are PR pros always chasing trust?
16:37 - Talking about the PayPal PR nightmare and trust
19:03 - Is creating good content part of the trust?
21:20 - Google is prioritizing visual aspects in their search
23:22 - We are showing the customer what they need before they know it.
24:53 - Testing out your web on yourself of loyal customers to get the right product to the right person.
26:22 - What tools do you recommend?
28:46 - Fun question: What is one thing people don't know about writing a book?
30:10 - Where can people find you online?
30:36 - Final thoughts
Our Guest Today:
● Robert Rose was our guest today.
Subscribe and Leave a 5-Star Review: https://pod.link/1496390646
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In This Episode…In this conversation, host Brett Deister and his guest Ken Marshall discuss SEO strategy, content strategy, and the importance of understanding B2B and B2C marketing. Ken shares his background in the industry—as well as his love of coffee. The pair talk about how SEO can be used as a strategy to increase business outcomes rather than just a tactic. Ken also discusses how companies can get started with SEO and how it can be used to improve website visibility and traffic. The most effective SEO strategies, Ken notes, are those that focus on content, on-page SEO, off-page SEO, and the competitive landscape, while technical aspects, such as website speed and mobile friendliness, are also important factors in ranking well on search engines.
Episode Timeline
01:13 - Are you a coffee or tea drinker?
01:25 - Talking about Oregon Coffee
01:54 - Can you summarize your expertise?
03:03 - How do you do effective SEO?
05:00 - How should PR pros prepare for GA4 and Google Ranking Video Content?
06:34 - What have you found to be the most effective strategies for SEO?
09:43 - Should part of the SEO Strategy have a Video Search?
11:37 - Should PR pros take a holistic approach to SEO strategies?
13:53 - Test your site on yourself, friends and family?
15:40 - What are some ways businesses can use the LinkedIn Demand Generator?
17:53 - Talking about LinkedIn etiquette.
19:15 - Simple trick to know when someone is using an automated system.
20:25 - How to be effective at generating leads on LinkedIn?
22:07 - Niche or start small first, then grow?
22:49 - What is the future of B2B SEO and content strategy?
25:05 - What tools do you recommend?
27:15 - Should businesses focus on being guests on podcasts?
28:20 - If you are thinking about starting a podcast, hire a pro?
29:12 - Fun question: What is one of the greatest things you've learned?
30:27 - Where can people find you online?
30:53 - Final thoughts
Our Guest Today:
● Ken Marshall was our guest today.
Subscribe and Leave a 5-Star Review: https://pod.link/1496390646
Contact Us!● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
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In This Episode…Host Brett Deister interviews Marketing Professional Mauricio Osorio about his experience in B2C and B2B marketing. During our discussion of coffee and tea, we talk about how coffee retailers have faced supply chain and inflation issues in the past two years. To message customers about these issues, retailers have used the word 'unprecedented' to describe the current situation. Retailers have also attempted to ease some of the fears customers have about these issues. We go on to talk about the impacts of inflation on businesses and give tips on approaching customer experience - being honest and knowing your product. We also discuss SaaS and how it is important to constantly communicate the value prop of the software and how it is saving time, money, and making money for the customer.
Episode Timeline
01:36 - Are you a coffee or tea drinker?
02:05 - Talking more about coffee
02:54 - How do PR pros ease some of the inflation and stock shortage fears
05:00 - Is there a way to message it in a more positive light?
07:34 - How can PR pros message their value for SaaS?
11:42 - Should there be a more flexible payment system for SaaS?
13:16 - How do you create great customer experience?
16:03 - Will there be more automation?
18:05 - Should There be experts within the PR department?
20:10 - How do you measure to see how your initiatives are doing?
23:47 - is it up to the Marketing Managers to create the core responsibilities?
25:05 - Dividing up core responsibilities for extra?
27:38 - What are some ways that PR pros can work with marketers?
31:24 - The PR industry has a messaging problem?
33:09 - How much more is PR and marketing jobs going to be blurring lines?
35:06 - Fun question: Where's the next place you are going to travel?
35:58 - Where can people find you online?
36:36 - Final thoughts
Our Guest Today:
· Mauricio Osorio was our guest today.
Subscribe and Leave a 5-Star Review: https://pod.link/1496390646
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In This Episode…In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with customers and employees. Garrett shares her experience as a journalist and editor, and offers tips on how to craft effective stories. In the conversation, the speaker discusses the importance of telling stories with intention. They note that stories which align with the goals of the journalist and are authentic in portrayal are more likely to be successful. They also emphasize the importance of transparency in both journalism and PR. The conversation discusses the importance of multicultural storytelling in PR, and how it can be used to connect with underrepresented communities. It also touches on the importance of being data driven when creating campaigns, and how to prioritize different goals when creating multiple campaigns.
Episode Timeline
00:59 - Are you a coffee or tea drinker?
01:34 - Inflation and coffee
01:49 - Can you summarize your expertise?
02:35 - What are some effective ways of telling a story
03:30 - Should PR pros focus in on the multicultural aspect?
04:57 - How do PR pros make sure the story is the right fit?
06:01 - Should PR pros do multiple campaigns?
07:49 - How should PR pros pitch journalists?
09:46 - What tools should PR pros and should they avoid mass emailing?
11:14 - Should press releases have additional content?
12:21 - Add bullet points and helpful tips to the message?
12:57 - What has been some of the worst pitches you've gotten?
14:10 - Bad pitches goes into spam?
14:34 - Are there ways to avoid doing a bad pitch?
15:48 - Fun question: what story do you wish you would have written?
17:01 - Any other story highlights?
17:55 - Where can people find you online?
18:28 - Final thoughts
Our Guest Today:
· Brianne Garrett was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
Contact Us!● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
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In This Episode…In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with customers and employees. Garrett shares her experience as a journalist and editor, and offers tips on how to craft effective stories. In the conversation, the speaker discusses the importance of telling stories with intention. They note that stories which align with the goals of the journalist and are authentic in portrayal are more likely to be successful. They also emphasize the importance of transparency in both journalism and PR. The conversation discusses the importance of multicultural storytelling in PR, and how it can be used to connect with underrepresented communities. It also touches on the importance of being data driven when creating campaigns, and how to prioritize different goals when creating multiple campaigns.
Episode Timeline
00:59 - Are you a coffee or tea drinker?
01:34 - Inflation and coffee
01:49 - Can you summarize your expertise?
02:35 - What are some effective ways of telling a story
03:30 - Should PR pros focus in on the multicultural aspect?
04:57 - How do PR pros make sure the story is the right fit?
06:01 - Should PR pros do multiple campaigns?
07:49 - How should PR pros pitch journalists?
09:46 - What tools should PR pros and should they avoid mass emailing?
11:14 - Should press releases have additional content?
12:21 - Add bullet points and helpful tips to the message?
12:57 - What has been some of the worst pitches you've gotten?
14:10 - Bad pitches goes into spam?
14:34 - Are there ways to avoid doing a bad pitch?
15:48 - Fun question: what story do you wish you would have written?
17:01 - Any other story highlights?
17:55 - Where can people find you online?
18:28 - Final thoughts
Our Guest Today:
· Brianne Garrett was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
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In This Episode…This week, we talk about personal branding with Christine Gritmon, a personal branding expert and senior editor of the Social Media Pulse Community. Learn how you should start your personal brand, what things to avoid, and more in this episode!
Episode Timeline
· 00:56 - Are you a coffee or tea drinker?
· 01:09 - Are there any specific coffees that you like?
· 01:44 - Can you summarize your expertise to our listeners?
· 02:17 - What are the benefits of crafting a personal brand?
· 03:53 - How should someone craft their personal brand?
· 06:08 - The toughest questions are figuring out the "why?"
· 08:17 - Should you add the "why" to choosing social media platforms?
· 10:17 - Even podcasters, in the beginning, hate the sound of their voice.
· 11:00 - It's always the first time you start it buys you.
· 11:25 - What mistakes should people avoid with their personal brands?
· 13:32 - Just like podcasts, your personal brand should have a niche.
· 15:42 - Do you recommend any tools for content?
· 21:03 - Recommend Davinci Resolve free version.
· 22:37 - Subscription models
· 23:13 - Finding alternatives to Adobe suite.
· 24:43 - Should you create a persona for your personal brand?
· 28:16 - Nobody likes perfect characters, so you should not be perfect?
· 29:28 - Using Joseph Campbell's Hero's Journey.
· 34:56 - Discern when and how you should apologize.
· 37:11 - What do you think personal branding is going to look like in the next five years?
· 41:43 - Discussing Web3
· 42:12 - Being careful with cryptocurrency
· 43:11 - Fun question: If you had nothing to do all day, how would you relax?
· 45:33 - Where can people find you online?
· 46:02 - Final thoughts
Our Guest Today:
· Christine Gritmon was our guest today.
Download Options:
· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us:
● If you want to get involved, leave us a comment!
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Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
In This Episode…This week, we talk about personal branding with Christine Gritmon, a personal branding expert and senior editor of the Social Media Pulse Community. Learn how you should start your personal brand, what things to avoid, and more in this episode!
Episode Timeline
· 00:56 - Are you a coffee or tea drinker?
· 01:09 - Are there any specific coffees that you like?
· 01:44 - Can you summarize your expertise to our listeners?
· 02:17 - What are the benefits of crafting a personal brand?
· 03:53 - How should someone craft their personal brand?
· 06:08 - The toughest questions are figuring out the "why?"
· 08:17 - Should you add the "why" to choosing social media platforms?
· 10:17 - Even podcasters, in the beginning, hate the sound of their voice.
· 11:00 - It's always the first time you start it buys you.
· 11:25 - What mistakes should people avoid with their personal brands?
· 13:32 - Just like podcasts, your personal brand should have a niche.
· 15:42 - Do you recommend any tools for content?
· 21:03 - Recommend Davinci Resolve free version.
· 22:37 - Subscription models
· 23:13 - Finding alternatives to Adobe suite.
· 24:43 - Should you create a persona for your personal brand?
· 28:16 - Nobody likes perfect characters, so you should not be perfect?
· 29:28 - Using Joseph Campbell's Hero's Journey.
· 34:56 - Discern when and how you should apologize.
· 37:11 - What do you think personal branding is going to look like in the next five years?
· 41:43 - Discussing Web3
· 42:12 - Being careful with cryptocurrency
· 43:11 - Fun question: If you had nothing to do all day, how would you relax?
· 45:33 - Where can people find you online?
· 46:02 - Final thoughts
Our Guest Today:
· Christine Gritmon was our guest today.
Download Options:
· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us:
● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
In This Episode…In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson:
Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency Abelson Taylor. Previously Pearson served as Director of Communications for Vibrent Health, Vice President of HealthWell PR, Vice President of PMBC Group, Vice President of WorldBed Studios, Director of Technology and Digital Lifestyle for Allison & Partners/Los Angeles, and Director of Health Care for CarryOn Communication.
Episode Timeline
· 01:06 - Are you a coffee or tea drinker?
· 02:26 - Can you summarize your expertise?
· 03:30 - Have we seen a change in the health and wellness industry?
· 04:59 - What messaging has been resonating with your target audience?
· 07:27 - The snake oil effect? 08:32 - It's all about the wording?
· 09:15 - What has been the most impactful content?
· 10:30 - Internal comms were in the limelight for the past two years?
· 11:56 - What have you seen for video content?
· 13:14 - Do you see a transition from links to quality content?
· 14:37 - Is this Google's way of combating low-quality content?
· 15:14 - How have events changed in your industry?
· 16:53 - Are you going to see events including LinkedIn audio?
· 18:56 - Social audio is a niche?
· 19:59 - Could healthcare brands use short or long videos?
· 20:55 - Fun question: If you could create a health and wellness company, what would you create?
· 23:17 - Where can people find you online?
· 23:31 - Final thoughts
Our Guest Today:
· Pearson Brown was our guest today.
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us! ● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
In This Episode…In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson:
Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency Abelson Taylor. Previously Pearson served as Director of Communications for Vibrent Health, Vice President of HealthWell PR, Vice President of PMBC Group, Vice President of WorldBed Studios, Director of Technology and Digital Lifestyle for Allison & Partners/Los Angeles, and Director of Health Care for CarryOn Communication.
Episode Timeline
· 01:06 - Are you a coffee or tea drinker?
· 02:26 - Can you summarize your expertise?
· 03:30 - Have we seen a change in the health and wellness industry?
· 04:59 - What messaging has been resonating with your target audience?
· 07:27 - The snake oil effect? 08:32 - It's all about the wording?
· 09:15 - What has been the most impactful content?
· 10:30 - Internal comms were in the limelight for the past two years?
· 11:56 - What have you seen for video content?
· 13:14 - Do you see a transition from links to quality content?
· 14:37 - Is this Google's way of combating low-quality content?
· 15:14 - How have events changed in your industry?
· 16:53 - Are you going to see events including LinkedIn audio?
· 18:56 - Social audio is a niche?
· 19:59 - Could healthcare brands use short or long videos?
· 20:55 - Fun question: If you could create a health and wellness company, what would you create?
· 23:17 - Where can people find you online?
· 23:31 - Final thoughts
Our Guest Today:
· Pearson Brown was our guest today.
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us! ● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
In This Episode…Search engine optimization is an important tool for your business' success and learning how to do it well is a science and an art. This week, we talk about SEO, GA4, video search, link building, and more with Eric Seropyan!
Eric Seropyan is an SEO and SEM expert and founder of ThisIsMySouthBay.com. Eric’s expertise is unique in that he specializes in both international and hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web.
Episode Timeline
· [01:05] Are you a coffee or tea drinker?
· [01:10] Any favorite brands?
· [01:51] Can you summarize your expertise?
· [02:36] Can you give a brief overview of what SEO is all about?
· [03:59] Can you tell us the difference between UA and GA4?
· [06:05] Does GA4 combine mobile and desktop searches?
· [07:27] What has changed in SEO in the past year?
· [09:56] Should PR pros start to care about video searches?
· [12:17] Will Google separate searches into shorts and longs (video)?
· [14:39] How can small businesses create effective strategies?
· [13:25] How can PR pros be effective at link building?
· [15:43] Should PR pros care about Google My Business pages?
· [17:37] How has the slow elimination of cookies changed SEO?
· [18:53] Could the blockchain help with tracking?
· [19:49] What's your opinion on the other SEO companies?
· [23:06] What is the future of SEO look like?
· [23:56] Will SEO get more content based?
· [25:51] If you could create a new way of doing SEO, what would it be?
· [26:41] Where can people find you?
· [27:31] Final thoughts
Our Guest Today:· Eric Seropyan was our guest today.
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us! ● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
In This Episode…Search engine optimization is an important tool for your business' success and learning how to do it well is a science and an art. This week, we talk about SEO, GA4, video search, link building, and more with Eric Seropyan!
Eric Seropyan is an SEO and SEM expert and founder of ThisIsMySouthBay.com. Eric’s expertise is unique in that he specializes in both international and hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web.
Episode Timeline
· [01:05] Are you a coffee or tea drinker?
· [01:10] Any favorite brands?
· [01:51] Can you summarize your expertise?
· [02:36] Can you give a brief overview of what SEO is all about?
· [03:59] Can you tell us the difference between UA and GA4?
· [06:05] Does GA4 combine mobile and desktop searches?
· [07:27] What has changed in SEO in the past year?
· [09:56] Should PR pros start to care about video searches?
· [12:17] Will Google separate searches into shorts and longs (video)?
· [14:39] How can small businesses create effective strategies?
· [13:25] How can PR pros be effective at link building?
· [15:43] Should PR pros care about Google My Business pages?
· [17:37] How has the slow elimination of cookies changed SEO?
· [18:53] Could the blockchain help with tracking?
· [19:49] What's your opinion on the other SEO companies?
· [23:06] What is the future of SEO look like?
· [23:56] Will SEO get more content based?
· [25:51] If you could create a new way of doing SEO, what would it be?
· [26:41] Where can people find you?
· [27:31] Final thoughts
Our Guest Today:· Eric Seropyan was our guest today.
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us! ● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
In This Episode…Social media is an important tool but can be a lot to handle. In this week’s PR 360, we talk with Jon-Stephen Stansel, Director of Social Media at Chaotic Good Studios, about social media and its future. A little about Jon-Stephen:
Jon-Stephen Stansel is a social media professional with almost a decade of experience in managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses.
Episode Timeline
· [01:10] Are you a coffee or tea drinker?
· [01:25] Any specific kind of green tea?
· [02:03] Can you summarize your expertise?
· [03:05] How do PR pros create content without going crazy?
· [04:47] Should PR pros split between longs and shorts (video)?
· [06:13] Are we seeing Meta only chasing trends?
· [09:11] How will this change affect brands?
· [10:41] Is it good or bad that Meta is only chasing after TikTok?
· [13:05] How should brands use shorts?
· [14:39] How can small businesses create effective strategies?
· [16:39] Should we be choosy on our content and platform?
· [18:47] Pick and choose your trends.
· [19:27] Could you share three important tips?
· [22:09] Take a break and don’t silo yourself.
· [22:58] What is going to shape the future of social media?
· [24:41] The future will be shaped by the future generations?
· [25:29] Fun question: If you could create a new social media persona, what would it be?
· [27:22] What characters do you usually create in DnD?
· [28:12] Where can people find you?
· [28:37] Final thoughts
Our Guest Today:· Jon-Stephen Stansel was our guest today.
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In This Episode…Blogs and email newsletters can be a lot to handle. We talk about how to do it all with Momina Asif in this week's PR 360 episode. Momina is a freelancer with expertise in email newsletters and blog posts
Episode Timeline
· [01:20] Are you a coffee or tea drinker?
· [01:35] Do you have any favorite teas?
· [02:11] What is truck driver tea?
· [02:33] Can you summarize your expertise?
· [03:33] Should PR pros create blog posts in 2022?
· [05:14] Where should businesses post their blog posts?
· [06:40] Should you add different forms of content to your blog post?
· [09:14] Are we going to see long-form and short-form blog posts?
· [10:53] How do you get started writing a blog post?
· [12:13] How important are email newsletters for brands?
· [11:22] Have PR pros had to create a different way to do product launches?
· [12:57] Have strategies changed regarding internal communications?
· [14:15] What type of content is the most engaging for email newsletters?
· [16:35] What type of stats do you look at for email newsletters
· [17:47] Are there any strategies for getting the highest open rates?
· [19:20] Keep people curious?
· [20:14] Will there be anything that replaces email newsletters or blog posts?
· [21:46] What is your pet peeve when it comes to email newsletters?
· [23:15] Do not be boring or unoriginal
· [23:24] Fun question: What blog post do you wish you would have written?
· [24:00] Where can people find you?
· [24:27] Final thoughts
Our Guest Today:· Momina was our guest today.
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In This Episode…In this week’s PR 360, we talk with Asees Singh about supply shortage messaging, product launches, internal communications, and more! A little about Asees:
Asees Singh is head of global communications at Linksys where she oversees external and internal communications. She works with internal stakeholders across regions to develop and execute a global corporate and product PR strategy supporting Linksys’s entire portfolio of consumer and enterprise products.
Show Notes
· [00:45] Are you a coffee or tea drinker?
· [01:21] Is it espresso and tonic water?
· [01:46] It’s an elevated Americano?
· [02:01] Can you summarize your expertise?
· [03:00] How has PR changed in the networking industry?
· [04:54] Is there messaging for supply shortages?
· [06:16] Adding graphics and timelines to your supply shortage messages?
· [06:57] How do press releases differ from B2C and B2B?
· [09:19] Technical vs. somewhat technical press releases?
· [10:07] Do you have any useful tips for PR pros that are working in B2B space?
· [11:22] Have PR pros had to create a different way to do product launches?
· [12:57] Have strategies changed regarding internal communications?
· [14:05] Is part of it creating different forms of content?
· [15:21] Empathy and participation for internal communications
· [15:47] Do you think PR pros are spending more time on internal communications?
· [17:08] Should PR agencies start to do internal communications?
· [18:01] Is the great pivot still happening?
· [18:58] Do some social networks work better for product launches?
· [21:33] Should PR pros try to find the next trend?
· [22:38] Fun question: What is one innovation you would like to see in the PR industry?
· [24:04] Getting a more holistic metric?
· [25:04] Final thoughts
People and Companies, We Mentioned in the Show· Asees Singh was our guest today.
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In This Episode…It is important to position your marketing strategies to potential customers to interest them in purchasing your products and services. In this week’s PR 360, we talk with Brandt Hill about product marketing, the jitters, inflation, being creative, and more! He is Director of Product Marketing at Salesforce. A little about Brandt:
Brandt is an experienced Product Marketer with expertise in go-to-market strategy, sales programs, messaging, events, and creative campaigns and activations. Other professional experiences include finance, international business, and project management. He received an MBA from the Marshall School of Business at the University of Southern California.
Show Notes
· [01:25] Are you a coffee or tea drinker?
· [01:58] Can you summarize your expertise?
· [03:24] How has product marketing changed since the pandemic?
· [05:32] How has inflation hurt SaaS industry?
· [07:37] New way to charge customers?
· [08:15] New way to message for the SaaS industry?
· [09:19] Are we getting more creative in product marketing?
· [11:44] The press release of content effect.
· [12:29] Using a variety of different content and platforms for content marketing?
· [14:02] Are we going to see more product marketers scale down products due to inflation?
· [16:05] What’s going to be the future of product marketing?
· [17:24] Fun question: If budget was unlimited what would you spend it on for product marketing?
· [18:06] Final thoughts
People and Companies, We Mentioned in the Show· Brandt Hill was our guest today.
Episode Length: 18:58
Thanks so much for tuning in. Join us again next week for another episode!
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
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In This Episode…In this week’s PR 360, we talk with Stephanie Solomon about writing books, self-publishing, purpose over profit, and more! She is a coach, hypnotherapist, and author.
More of an "about me" would be an entrepreneur of all sorts. Stephanie owns a travel franchise, works full-time at an orthodontic office, and is a part-time coach in the dental field. She's also a hypnotherapist, helping people with anxiety and addictions. Last, Stephanie writes children's books that she donates a portion to the breast cancer research and education, children with cancer, and her pending 501c3 called Luna's Light.
Show Notes
· [01:20] Are you a coffee or tea drinker?
· [01:30] Any favorite coffee creamers?
· [01:51] Can you summarize your expertise?
· [02:27] What is your writing process?
· [04:24] How has your writing process changed for future books?
· [05:57] How can they implement this in their own life?
· [07:06] Do you have strategies to get book reviews?
· [09:17] How did you write three books?
· [13:32] Do you think writers should self-publish?
· [16:00] Finding a platform built for indie authors?
· [18:57] Learning through failure.
· [19:38] Can you explain purpose over profit?
· [24:20] How do you manage writing books and work on other projects?
· [26:57] Fun question: What is one book you think everyone should read once?
· [28:32] Final thoughts
People and Companies, We Mentioned in the Show· Stephanie Solomon was our guest today.
Episode Length: 29:43
Thanks so much for tuning in. Join us again next week for another episode!
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
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In This Episode…In this week’s PR 360, we talk with Kelly Lam, Founder of The Whole Purpose and Wellness Expert, about wellness communication, events, dogs, healthy competition, and more!. A little about Kelly:
Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that offers individuals and corporations an innovative approach to physical and emotional wellbeing through mindful wellness and purposeful communication. The Whole Purpose creates customized wellness programs for corporations and hosts community wellness events, all driven by Kelly’s passion to help others live healthy lives.
Show Notes
· [01:32] Are you a coffee or tea drinker?
· [02:17] Can you summarize your expertise?
· [03:24] How does wellness communication differ from traditional communication?
· [04:08] How can PR pros implement this into their company?
· [05:17] How can they implement this in their own life?
· [05:59] Is wellness more difficult when many people are working from home?
· [07:26] Does planned events help with wellness?
· [09:09] How can PR pros persuade their companies to commit to wellness and wellness communication?
· [10:00] Making events as accessible as possible?
· [10:53] What are some tips for PR pros to start wellness communication?
· [12:33] Having a healthy competition using Google and Apple health?
· [13:54] Dogs and kids help with wellness.
· [14:34] What is the future of PR when it includes wellness?
· [22:05] Are there nonprofits that PR pros can work with for wellness initiatives?
· [24:22] Fun question: If you could write a book about anything, what would you write?
· [25:06] Final thoughts
People and Companies, We Mentioned in the Show· Kelly Lam was our guest today.
Episode Length: 27:13
Thanks so much for tuning in. Join us again next week for another episode!
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us! ● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
See acast.com/privacy for privacy and opt-out information.
In This Episode…In this week’s PR 360, we talk with Roberto Martinez, Founder of Braven Agency and a Google Coach, about coffee, digital transformation, Web 3.0., website optimization, and more. A little about Roberto:
Roberto is the Founder and CEO of Braven Agency, a digital marketing agency, and SMRTS, a SMB success tracking software company. He is also Google’s California Digital Coach training and scaling diverse small businesses. In 2020, he was appointed by the Mayor of Los Angeles as the city’s Entrepreneur in Residence (EIR). In 2022, he was appointed to the board of directors to the U.S. Hispanic Chamber of Commerce.
Show Notes
· [01:14] Are you a coffee or tea drinker?
· [02:16] Can you summarize your expertise?
· [02:49] What are some things that affect SMB when it comes to marketing?
· [04:22] Has digital transformation helped SMB?
· [08:19] Are there any common mistakes PR pros make for B2B?
· [08:19] Is short-form content popular because of short attention spans?
· [10:45] Do you have any tips for small businesses?
· [13:30] Should owners use their website and test it out like a customer?
· [15:14] What should small businesses focus on for Web 3.0?
· [18:59] What are some misunderstandings that small businesses make?
· [20:53] Owners should focus on long-term plans/goals?
· [22:24] What do you think the future of SMB will look like?
· [24:32] Fun question: Since you’re a Google coach, what professional team would you like to coach?
· [26:31] Final thoughts
People and Companies, We Mentioned in the Show· Roberto Martinez was our guest today.
Episode Length: 27:45
Thanks so much for tuning in. Join us again next week for another episode!
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!● If you want to get involved, leave us a comment!
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In This Episode…In this week’s PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason:
Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can use marketing to navigate significant moments of change, and writes a weekly newsletter that helps early-stage companies build modern-day strategies.
Show Notes
· [01:42] Are you a coffee or tea drinker?
· [02:38] Can you summarize your expertise?
· [03:42] How has “transparency culture” affected the B2B industry?
· [05:29] Are B2B companies doing more PR and marketing?
· [07:56] Are there any common mistakes PR pros make for B2B?
· [09:19] Is short-form content popular because of short attention spans?
· [10:14] How long does it take for testing with a new client?
· [13:20] How do PR pros go about staying the course when management does not see the vision?
· [14:55] Do you have any formulas for marketing?
· [20:14] How do you conduct a proper audit?
· [22:03] How has social media affected B2B in the last few years?
· [23:32] Is LinkedIn more important for B2B companies?
· [25:16] Is there any content that B2B PR pros overlook?
· [26:57] How will B2B change in the next five years?
· [29:21] Fun question: What is one tool you would like to create for B2B PR pros?
· [30:31] Final thoughts
People and Companies, We Mentioned in the Show· Jason Bradwell was our guest today.
Episode Length: 31:22
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In This Episode…In this week’s PR 360, we talk with Sean Lawless, Content Specialist at Global Results Communications. A little about Sean:
Sean Lawless is a creative content specialist at Global Results Communications (GRC), responsible for conveying succinct client messaging across all channels, with a focus on writing impactful press releases, engaging blog posts, concise web copy and contributed bylines. A self-motivated leader with an extremely high capacity for retaining information, he is disciplined and always eager to tackle new challenges for clients. Before GRC, Sean was a technical writer at Conectrix, where he established the company’s online presence while developing case studies and managing campaigns. He then served as a creative writer (aka, the wearer of many hats) at TaxRise, where he took on a wide range of projects—from email campaigns and direct mail to restructuring its website and crafting advertising copy. Sean graduated from Kansas State University with a bachelor’s degree in English and creative writing
Show Notes
· [01:05] Are you a coffee or tea drinker?
· [01:57] Similar to ginger tea?
· [02:22] Can you summarize your expertise?
· [04:04] Why writing?
· [05:30] Is it because you practice writing?
· [06:04] How do you create good content?
· [09:02] Is short-form content popular because of short attention spans?
· [10:36] How can content specialists create interesting content and keep their clients engaged?
· [13:26] Pallet cleanse your writing?
· [14:47] How often do you experience writer’s block?
· [16:22] How can PR pros improve their writing?
· [19:38] Similarities between editing your writing and podcast
· [20:26] What is content going to look like in 2023?
· [22:08] The press release effect on content?
· [23:26] Fun question: What was your favorite children’s book as a kid?
· [26:05] Final thoughts
People and Companies, We Mentioned in the Show· Sean Lawless was our guest today.
Episode Length: 27:05
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In This Episode…In this week’s PR 360, we talk with Nicole M. Christopherson, a Real Estate Agent and Founder of NMC Realty. We discuss real estate, COVID, relocation, high-interest rates, content, and more! A little about Nicole:
Nicole M. Christopherson is a highly respected and sought-after real estate expert who has been helping couples, families and individuals buy and sell distinctive homes since 2003. While a Southern California native, Nicole recently relocated to Austin, TX, from Newport Beach, CA, expanding her business and services across state lines. From foremost coastal and foothill properties in Orange County to the beautiful Texas Hill Country, she is renowned for her in-depth real estate knowledge, including demographics, market trends and timing, property sales, management and leasing.
Show Notes
· [01:28] Are you a coffee or tea drinker?
· [01:52] Can you summarize your expertise?
· [03:02] How has COVID changed the real estate industry?
· [03:51] Have real estate agents used 3D touring more?
· [04:50] How have high inflation and interest rates affected the real estate industry?
· [07:11] What are some highlights and challenges you face relocating?
· [08:57] How did you navigate the pandemic while expanding your business?
· [11:10] Is it different getting clients in Austin than in SoCal?
· [13:15] Is there any major difference between Austin and SoCal?
· [14:27] How are you utilizing social media?
· [16:01] Being more authentic?
· [16:49] Is there a social media platform that is better for real estate agents?
· [17:45] What content works best for real estate agents?
· [18:35] Are you breaking it down between short and long-form videos?
· [19:40] Short attention spans.
· [19:53] Fun question: What was your favorite room in your house?
· [20:48] Final thoughts
People and Companies, We Mentioned in the Show· Nicole Christopherson was our guest today.
Episode Length: 22:09
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In This Episode…In this week’s PR 360, we talk with Dan Quitério who specializes in social media marketing. We discuss social audio, espresso drinks, creating avid followers, social media, and more! A little about Dan:
Dan Quitério’s 15-year marketing career has spanned both the agency and client sides, working for agencies 360i and Ogilvy, followed by roles with The WNET Group and Paramount. Specializing in social media marketing in the entertainment industry, the brands and clients he’s represented include NBCUniversal (USA Network, Bravo, E!), PBS, and Lionsgate. He’s currently the Senior Director, Social Strategy for Paramount+ in international markets. Dan holds a Master of Arts degree in Advertising from The University of Texas at Austin and currently lives in Brooklyn, NY.
Show Notes
· [01:06] Are you a coffee or tea drinker?
· [01:28] Do you like drip coffee or espresso?
· [02:05] Can you summarize your expertise?
· [03:47] What is the current state of social media?
· [03:31] What are some ways for PR pros to create stories?
· [05:20] What have you learned from creating avid fans from Psych and Burn Notice?
· [08:03] How would someone new go into catch up with everything?
· [09:27] How can PR pros create that enthusiasm for their brand?
· [12:10] Should PR pros create a social voice within their brand guidelines?
· [13:46] Any other tips to create engagement?
· [16:01] What should PR pros focus on when creating content in 2022?
· [18:22] Look at videos from fans to get ideas?
· [19:01] How do you fit social audio into the content strategy?
· [22:20] What is next for social media?
· [24:22] Fun question: What social network do you love to use personally?
· [25:47] Final thoughts
People and Companies, We Mentioned in the Show· Dan Quitério was our guest today.
Episode Length: 27:44
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In This Episode…In this week’s PR 360, we talk with Martha Garcia, Founder and CEO of I Am Collective. She specializes in creating powerful stories that turn customers from fans to advocates. We discuss stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more! A little about Martha:
Martha M. Garcia is many things––a woman of color, an industry veteran, and an intricately layered, fully dimensional human being. Named "Power Women of 2021" by Women's Running, Martha's proven track record traces over a decade of experience in creative storytelling, human-centered brand partnership, and results-driven marketing. Martha has successfully led marketing communications across various global brands, including Teva, Sanuk, Chinese Laundry, and most recently, HOKA.
Show Notes
· [01:16] Are you a coffee or tea drinker?
· [01:28] Any favorite coffee brands?
· [01:48] Can you summarize your expertise?
· [02:36] What makes a good story for PR/Marketing?
· [03:31] What are some ways for PR pros to create stories?
· [04:40] Take you out of the story?
· [05:06] What is some advice for creating stories?
· [06:33] Should PR pros learn how to tell stories in different mediums?
· [07:53] Is it better to network with different departments to try to push yourself?
· [08:59] How should PR pros attach analytics to their storytelling?
· [10:19] What is the “map?”
· [11:25] We need real-time analytics for PR pros?
· [11:42] How do you turn a customer from a fan into an advocate?
· [14:18] PR pros are creating characters out of their brand?
· [14:34] Is this generational?
· [15:47] Fun question: What is your favorite dog breed?
· [16:27] Final thoughts
People and Companies, We Mentioned in the Show· Martha Garcia was our guest today.
Episode Length: 17:42
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In This Episode…In this week’s PR 360, we talk with Nicole Lazzaro who specializes in the gaming and mobile gaming space. We discuss mobile gaming, ads, gamification, and more! A little about Nicole:
Nicole Lazzaro is President of XEODesign and XEOPlay. Nicole is the leading authority on emotion and player experience, a champion for the people-centric Metaverse, and designed the first iPhone game. With a Stanford degree in psychology, Nicole is the first person to use facial expressions to measure player reactions. She puts her expertise to work designing award-winning XR interfaces for enterprises as well as games at her company XEODesign Inc. Her emotion model The 4 Keys to Fun is baked into the AI for The Sims, inspired IBM emotion analytics, and laid the foundation for gamification. Her clients include Meta, Ubisoft, EA on platforms and games including Myst, Horizon Worlds, Star Wars, and The Matrix.
Show Notes
· [01:01] Are you a coffee or tea drinker?
· [01:14] Any favorite tea brands?
· [01:32] Can you summarize your expertise?
· [02:29] Can PR pros use the four keys of fun to create better strategies?
· [03:54] Making it fun to get people’s attention?
· [05:32] How has gamification changed since you help create it?
· [07:34] What should devs and PR pros understand about the mobile space?
· [11:14] How do we get better ad targeting?
· [13:31] How can PR pros get more attention to their mobile games?
· [17:52] How can PR pros avoid deceptive ads?
· [24:11] Is the mobile space maturing because of AAA publishers getting into the space?
· [29:27] Fun question: What mobile game would you like to make right now?
· [31:18] Final thoughts
People and Companies, We Mentioned in the Show· Nicole Lazzaro was our guest today.
Episode Length: 34:33
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In This Episode…In this week’s PR 360, we talk with KWORLD MEDIA CEO Fama Ndiaye about video, video SEO, web3, influencer marketing, virtual and physical influencers, and more! A little about Fama:
Fama Ndiaye (originally from Senegal) began her career in Paris and New York, gaining unparalleled experience in the marketing space while establishing herself as a respected Korean beauty consultant. Currently working as the CEO of KWORLD MEDIA (a video marketing company and a digital platform dedicated to the rising Korean wave), she is widely known for co-founding KbeautyFest Live. Fama is setting a new standard for Korean beauty brands on how to communicate with consumers in this digital era.
Show Notes
· [01:11] Are you a coffee or tea drinker?
· [01:46] Can you summarize your expertise?
· [02:26] What are some things PR pros need to know about video marketing?
· [04:00] Are there ways for PR pros to generate user content?
· [05:01] Is it more important for brands to create video content?
· [06:27] How should PR pros create strategies around short-form and long-form video content?
· [07:31] How do you create interesting content people want to watch?
· [09:34] Are we going to be seeing more employee influencers??
· [10:48] Are there any tips to pitch influencers?
· [12:22] Will web3 impact influencer marketing?
· [13:40] Will there be physical and virtual influencers in the future?
· [14:21] Will virtual influencers be region-specific?
· [15:21] Should PR pros focus on the community aspect?
· [16:31] Will there be new analytics for virtual influencers?
· [17:16] How should the brand go about implementing NFTs?
· [18:30] Fun question: What did you want to be when you grow up?
· [19:14] Final thoughts
People and Companies, We Mentioned in the Show· Fama Ndiaye was our guest today.
Episode Length: 21:12
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In This Episode…In this week’s PR 360, we talk with Rosemarie Sanchez about ads, what has changed in the ad space, Web3, and how advertising and public relation must be combined. Here's a little about Rosemarie:
Rosemarie Sanchez specializes in Marketing and Strategic Communication planning with 20+ years of experience in the Advertising Industry. She has worked at top advertising agencies, developing go-to-market plans for Fortune 500 clients. She received a Gold Effie for her work on Infiniti, showcasing the effectiveness of marketing efforts. Her work is inclusive of General Market, Multicultural, and Global initiatives. Rosemarie is also a part-time lecturer at CSU Dominguez Hills, where she teaches Advertising Media Analysis and Advertising Strategy & Writing.
Show Notes
· [01:15] Are you a coffee or tea drinker?
· [01:30] Any favorite coffee brands?
· [01:47] Can you summarize your expertise?
· [03:38] What has changed in advertising?
· [06:31] What should PR pros know about advertising?
· [09:39] Should PR pros start spending some ad money on Web3?
· [12:38] Is it about diversifying your ad spend?
· [17:04] Should advertising and PR be combined?
· [19:01] Are there any standards PR pros should be aware of?
· [21:40] What is the future of ads?
· [24:09] Fun question: If you could create an ad for your life, what would the message be?
· [25:35] Final thoughts
People and Companies, We Mentioned in the Show· Rosemarie Sanchez was our guest today.
Episode Length: 26:49
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In This Episode…On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face?
A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack for businesses. Joe believes marketers need smart training and leadership to scale company growth.
Show Notes
· [01:09] Are you a coffee or tea drinker?
· [01:26] What abnormal teas do you like?
· [01:45] Can you summarize your expertise?
· [02:56] What has been the biggest surprise for PR and small businesses?
· [04:10] Are we seeing Press Releases going more digital?
· [05:07] What are some skills PR pros need to succeed?
· [06:26] Fewer brand awareness campaigns?
· [07:36] awareness plus some type of trackable data?
· [07:46] What are some pain points you are seeing from small businesses?
· [10:12] How do you meet small business needs?
· [12:06] How do PR pros find the right solutions?
· [14:35] Collaboration is key?
· [15:12] How do PR pros build the right stacks?
· [15:18] What is the future of influencer marketing?
· [16:39] Any advice for PR pros for networking?
· [17:19] What is the future of small businesses?
· [19:00] Any advice for people to get reviews?
· [21:40] What new tech are you excited to see for small businesses?
· [22:53] Fun question: What is one thing people do not know about you?
· [23:43] Final thoughts
People and Companies, We Mentioned in the Show· Joe Martin was our guest today.
Episode Length: 24:43
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In This Episode…On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing. We talk about influencer marketing, organic reach, paid reach, social audio, and more!
Show Notes
· [01:09] Are you a coffee or tea drinker?
· [01:20] Any favorite coffee or tea brands?
· [01:43] Can you summarize your expertise?
· [02:16] What should PR pros know about organic reach in 2022?
· [02:58] Are there any tips or advice for using organic reach with paid reach?
· [03:46] When talking about collaboration is that with influencers or your team?
· [04:58] How do you not keep yourself from being siloed?
· [06:28] Can working with influencers help your organic and paid reach?
· [07:11] Could you use employee influencers for organic reach?
· [08:31] What has changed in influencer marketing?
· [11:20] How do you find the right influencer?
· [12:43] How do you start the collaboration process?
· [14:12] How do you define a good influencer campaign?
· [15:18] What is the future of influencer marketing?
· [16:18] Is social audio going to be apart of organic reach?
· [18:07] Would this be based on your industry, too?
· [19:43] Fun question: If you were not a PR pro, what profession would you be in instead?
· [20:04] Favorite thing to bake?
· [20:46] Final thoughts
People and Companies, We Mentioned in the Show· Kaitlin Rodriguez was our guest today.
Episode Length: 21:58
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In This Episode…On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast.
Show Notes
· [01:26] Are you a coffee or tea drinker?
· [01:49] Any favorite coffee or tea brands?
· [02:35] Can you summarize your expertise?
· [04:38] How popular is the podcast industry?
· [09:44] What should brands know about starting a podcast?
· [13:37] What should brands know about podcast ads?
· [17:05] What’s the most important analytics for podcasting?
· [20:07] How important is YouTube to podcasting?
· [24:06] What’s your opinion on social audio?
· [26:38] How do social audio and podcasting work together?
· [29:09] What’s going to lead us to the next phase of podcasting?
· [31:59] Podcasts and monetizing
· [33:03] A mix of independent and branded podcasts.
· [34:29] Fun question: If you could create a new podcast hosting site, what features would it have?
· [36:48] Final thoughts
People and Companies, We Mentioned in the Show· Dave Lee was our guest today.
Episode Length: 41:23
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In This Episode…We talk with Molly McPherson, an APR crisis communications expert, about social media, social audio, audio releases, cancel culture, and more! Tune in to learn how companies can have both internal and external crises and how to navigate crises.
Show Notes
· [01:14] Are you a coffee or tea drinker?
· [01:53] Can you summarize your expertise?
· [03:09] How has crisis comms changed over the years?
· [05:38] How do PR pros manage a crisis for a crowd?
· [07:18] When is it the right time to comment on a customer’s complaint?
· [09:23] Understand who you’re talking to first.
· [10:05] Understand the situation first before name-calling.
· [11:32] How can social media help in a time of crisis?
· [13:36] How should companies deal with political issues?
· [15:53] Can social audio help with managing a crisis?
· [17:38] Should PR pros create an audio release with their press release?
· [18:17] What are your thoughts on live streaming during a crisis?
· [21:26] How can brands minimize their reputation hit during a crisis?
· [23:39] Who will be the person to manage the accountability?
· [25:43] Should brands use employee influencers for accountability?
· [27:46] Can brands have an internal and external crisis at the same time?
· [28:17] What crisis should PR pros be aware of for the future?
· [30:13] Add inflation to the crisis list.
· [31:39] Fun question: Who would you like to interview for your podcast?
· [33:16] Final thoughts
People and Companies, We Mentioned in the Show· Molly McPherson was our guest today.
Episode Length: 34:56
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In This Episode…We talk with Bill Coletti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis?
Show Notes
· [01:17] Are you a coffee or tea drinker?
· [02:41] Can you summarize your expertise?
· [03:15] How has crisis comm changed over the years?
· [04:42] How does corporate crisis impact a company's reputation?
· [05:55] Is there any way to de-escalate bad brand reputation?
· [07:39] How should PR pros create a crisis plan in a post-pandemic world?
· [09:05] Should you have a hard copy and a digital copy of a crisis plan?
· [10:08] What are some key tips to successfully manage a crisis?
· [11:17] Should we think of brand reputation and crisis management as yin and yang?
· [12:51] How do PR pros manage a good reputation with their customers?
· [14:14] Is there a way to minimize cancel culture during a crisis?
· [16:16] How can PR pros manage the soft assets of brand reputation?
· [18:07] Is there anything that PR pros should avoid when talking about brand reputation?
· [20:14] How do you skirt the line between telling the truth and company’s secret?
· [21:58] How can PR pros repair trust?
· [23:28] Should PR pros add cancel culture to their crisis plan?
· [25:07] What’s the future of brand reputation?
· [27:21] Do you think there will be any impact with Web3?
· [28:48] Fun question: What strategies would you like done away within crisis comm?
· [30:00] Final thoughts
People and Companies, We Mentioned in the Show· Bill Coletti was our guest today.
Episode Length: 31:01
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In This Episode…We talk with Evan Hamilton from Reddit about customer experience. Customer experience is vital for a company. It can keep a customer happy and make them lifelong customers or turn them away forever. We talk about how to invest and not overinvest in the customer experience. We talk about NFTs, Web3, consumer advisory board, and more!
Show Notes
· [01:20] Are you a coffee or tea drinker?
· [01:27] Any specific chia brands?
· [01:55] Can you summarize your expertise?
· [02:59] How can brands invest in customer experience?
· [05:12] Can brands overinvest in customer experience?
· [07:16] Have PR pros created the best customer experience?
· [08:29] How can Web3 fit in with the customer experience?
· [09:49] Can Web3 and Web2 work in conjunction?
· [10:29] What is required for investors to build a strong community?
· [13:30] How transparent should PR pros be?
· [18:24] How can PR pros build a customer experience advisory board?
· [21:32] We’re talking about a customer representative board?
· [21:51] How do you manage cancel culture with customer experience?
· [25:05] Can AI bots help with customer experience?
· [26:58] Fun question: What is the most surprising feature from social media?
· [27:33] Final thoughts
People and Companies, We Mentioned in the Show· Evan Hamilton was our guest today.
Episode Length: 29:05
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In This Episode…We talk with Kirsten Agnello-Dean from Upwork about social media. We discuss how freelancers can use social media, TikTok and its organic reach, Web3 and what PR pros could implement now. We also talk about the features she would like to see from social media, the future of social media, how can struggling Social Media Managers keep creating content, and what features from social media companies surprised her.
Show Notes
· [01:24] Are you a coffee or tea drinker?
· [01:37] Any specific tea brands?
· [01:59] Can you summarize your expertise?
· [03:31] How can freelancers show off their expertise on social media?
· [04:54] Find the right social network to show off your work.
· [05:42] How is Upwork taking the lead in the freelance industry?
· [07:16] Have you seen better conversion rates on TikTok?
· [08:22] Have you seen better organic reach on TikTok?
· [08:46] Is social audio in the content strategy?
· [09:38] What is your opinion on Clubhouse?
· [11:09] What is your advice for struggling social media managers?
· [12:51] Need a “bucket” system for social media content?
· [14:20] What features would you like social media companies to implement?
· [15:56] What is the future of social media?
· [16:51] What do you think of Web3?
· [17:40] Is the community aspect of Web3 something PR pros should continue to focus on?
· [18:27] Are we going to see more brands doing live streaming?
· [19:57] Fun question: What is the most surprising feature from social media?
· [21:04] Final thoughts
People and Companies, We Mentioned in the Show· Kirsten Agnello-Dean was our guest today.
Episode Length: 22:00
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In This Episode…We talk with Michelle Garrett all about Twitter and content. We discuss Twitter Spaces, the downvote feature, Twitter Chat, Web3, and social audio. We discuss how some parts of Web3 could be implemented today and the future of content. Plus, how long-form and short-form could be used to answer questions.
Show Notes
· [01:08] Are you a coffee or tea drinker?
· [01:40] Can you summarize your expertise?
· [02:20] Has the implementation of Twitter Spaces made Twitter Chat less popular?
· [03:32] How can brands use Twitter Spaces Effectively?
· [04:54] Should brands use their employee influencers for their Twitter Spaces?
· [05:50] Are we going to see more social audio content from brands?
· [06:35] Are there better social media platforms for authors?
· [07:14] Is there a way to use Clubhouse well?
· [08:02] How can B2B companies use these features?
· [09:01] Is written content still important?
· [10:26] Blog posts and podcasts are evergreen content.
· [11:19] What are your thoughts on Web3?
· [12:22] Are there any ways to implement some of Web3?
· [13:35] Are we going to see a return of physical events?
· [15:25] Or are we going to see a more hybrid approach?
· [16:40] Doing live stream events requires a different approach for PR pros?
· [18:12] Quality of quantity?
· [18:48] Could PR pros use a mixture of short-form and long-form content to answer questions?
· [19:57] Ways of using short-form and long-form content.
· [20:11] Fun question: What is one feature you would like Twitter to implement?
· [22:14] Thoughts on Twitter downvote.
· [23:02] Final thoughts
People and Companies, We Mentioned in the Show· Michelle Garrett was our guest today.
Episode Length: 24:13
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In This Episode…We talk with Shana Bull. A digital marketing expert, author, and mom. We discuss everything about being an author and marketing books, what’s important about marketing books, and what has changed since the pandemic. We also discuss Web3 and NFTs and how they could help with building a community.
Show Notes
· [00:46] Are you a coffee or tea drinker?
· [01:28] What are your favorite tea brands?
· [02:00] Can you summarize your expertise?
· [06:28] How has marketing changed for books?
· [08:54] What have you found to be the best marketing for books?
· [10:26] Are there any good practices to getting people to review your book?
· [13:39] Are there better social media platforms for authors?
· [17:17] Should we be using Shorts (video) for quick answers?
· [19:29] Are we going to see a return to book signings at book stores?
· [22:40] Are book signings going to become book experiences?
· [24:26] Using NFTs and Web3 to create a community?
· [25:54] Experimenting with Web3
· [27:24] Is Web3 and subscription models helping self-publishing authors?
· [28:41] Any new trends coming from the book publishing industry?
· [30:05] Fun question: If you could be any character from any book, what character would you be?
· [31:24] Final thoughts
People and Companies, We Mentioned in the Show· Shana Bull was our guest today.
Episode Length: 33:38
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In This Episode…We catch up with Neal Schaffer about his new favorite coffee, his thoughts on social audio, what was the problems with Clubhouse, his opinions of Web3. We also talk about Twitter, Twitter Spaces, and the future of social media.
Show Notes
· [01:18] Since we’ve spoken, have you tried any new coffee?
· [04:29] Can you summarize your expertise?
· [11:56] Why Clubhouse is not as good as podcasts.
· [13:24] What Clubhouse needed to do to keep being popular.
· [15:06] Why Clubhouse needed to look at the Twitch model.
· [16:33] Could social audio be good for specific industries?
· [18:04] How are businesses going to pivot if Twitter launches the down vote feature?
· [18:56] How can brands adjust to live streaming and Tiktok?
· [23:56] What’s your opinion on Web3?
· [28:45] Discussing NFTs
· [31:09] How some industry could use NFTs?
· [32:06] What are some simple changes our listeners can make to their outbound communications?
· [35:36] Where do you see social media going in the next five years?
· [42:03] Fun question: If you could create a new digital art, what would it be?
· [42:41] Final thoughts
People and Companies, We Mentioned in the Show· Neal Schaffer was our guest today.
Episode Length: 44:57
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In This Episode…We talk with Justin Goldstein, the Founder of Press Record Communications, all about media relations. We discuss important topics about media relations, why you should always reply to a media contact within 48 hours, how to tackle misinformation, key tips for PR pros, and how to avoid common mistakes.
Show Notes
· [01:02] Are you a coffee or tea drinker?
· [01:27] Can you summarize your expertise?
· [02:21] What is the benefit of being proactive in client and media relations?
· [03:27] Do you have any advice for being proactive?
· [04:35] What is beneficial for you and your client addressing key issues?
· [05:33] Can you overreact to an issue?
· [06:58] Basically have the discernment to know what to do?
· [07:32] Why is taking longer than 48 hours send a subtle message that you don’t prioritize your media client?
· [08:54] How do PR pros remind themselves about replying to the media?
· [10:01] What are your thoughts about setting reasonable expectations?
· [11:20] What are common mistakes PR pros make?
· [13:00] What are some simple changes our listeners can make to their outbound communications?
· [14:25] Why is it important to go the extra mile?
· [15:26] What’s the future of media relations?
· [17:19] How can PR pros tackle misinformation?
· [18:54] Fun question: If you could create a virtual assistant for PR pros, what features would it have?
· [19:14] Final thoughts
People and Companies, We Mentioned in the Show· Justin Goldstein was our guest today. Learn more about Press Record Communications.
Episode Length: 20:06Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Adam Brady from the Anaheim Ducks about working in sports PR. We talk about NFTs, TikTok, Esports, Social Audio, Content Creation, and more. If you’re interested in sports PR or looking to get a better understanding of sports PR, this is the episode for you.
Show Notes
· [01:38] Are you a coffee or tea drinker?
· [01:47] Can you summarize your expertise?
· [03:33] Why did you decide to pursue a career in PR?
· [05:32] Do you have any tips for PR pros in using TikTok?
· [10:22] Have you seen a boon all year round with Esports?
· [11:06] Have you seen differences in the way they consume content in regards to generation?
· [12:52] Do you intend to use NFTs?
· [13:57] Do you have any tips for PR pro on how to create video content?
· [16:31] How do you keep everything straight with content management?
· [18:16] Will you utilize social audio and podcasts?
· [19:25] What’s in store for the future of content creation?
· [21:25] Fun question: If you could be a NHL pro player for the Ducks, what position would you play?
· [22:26] Final thoughts
People and Companies, We Mentioned in the Show· Adam Brady was our guest today. Learn more about Anaheim Ducks.
Episode Length: 24:31Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Melinda Pham about Global Results Communications' Tiger Team and its role in giving back and making a difference. This is an uplifting and positive episode about the importance of caring for the community. If your business or PR agency is interested in doing your part to support your community, this is the episode for you.
Show Notes
· [01:05] Are you a coffee or tea drinker?
· [01:32] Can you summarize your expertise?
· [02:51] Why did you decide to pursue a career in PR?
· [04:09] What is GRC’s Tiger Team?
· [05:14] What is your role in the Tiger Team?
· [06:11] Why is it important to give back to your community?
· [09:37] Have you seen any positive impact with your employees of Tiger Team?
· [10:35] Is Tiger Team going to try out anything new?
· [11:51] Have you seen any PR agency try to emulate Tiger Team?
· [12:39] Final thoughts
People and Companies, We Mentioned in the Show· Melinda Pham was our guest today. Learn more about Global Results Communications.
Episode Length: 13:33Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Corey Haines about new ways of rethinking your PR strategy and marketing. We talk about sustainable marketing, engineer marketing, and employee influencers. We talk about ways to implement these strategies and if companies should start a podcast or not.
Show Notes
· [00:56] Are you a coffee or tea drinker?
· [01:35] Can you summarize your expertise?
· [03:03] What do startups miss when it comes to marketing their products?
· [05:38] Where do you find the equilibrium in marketing?
· [10:18] How have product announcements changed since 2020?
· [12:56] It sounds like sustainable marketing?
· [16:12] Do you see business getting into podcasting in 2022?
· [19:55] What’s your take on drop-in/drop-out audio?
· [22:08] Is it getting hard for PR pros to produce content?
· [25:26] How can engineer marketing, sustainability marketing, and employee influencer all come together?
· [27:52] We are seeing a new way of marketing?
· [28:30] Fun question: What product would you like a company to make?
· [29:30] Final thoughts
People and Companies, We Mentioned in the Show· Corey Haines was our guest today.
Episode Length: 30:38Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Brian Hart about reputation management. In a society full of new controversies every week, brands need to walk a fine line between adding to the conversation and staying away from controversies. We talk about how to maintain an excellent reputation and what to do when things go bad.
Show Notes
· [01:17] Are you a coffee or tea drinker?
· [02:32] Can you summarize your expertise?
· [04:03] What have been the bigger themes in brand credibility?
· [07:03] How can brands avoid that credibility hit?
· [09:30] How do brands stay on top of everything and keep a good standing online?
· [12:47] What’s going to be the biggest threat to credibility?
· [15:48] Is there any way for brands to avoid cancel culture?
· [18:14] Is social good and cancel culture leading us into a more neutral stance?
· [20:08] Should PR pros create a credibility plan?
· [29:42] Do you have any other tips for brands to keep their credibility good?
· [33:31] Fun question: If you could create a tool to make brand credibility easy, what features would it have?
· [37:04] Final thoughts
People and Companies, We Mentioned in the Show· Brian Hart was our guest today. Learn more about Flackable.
Episode Length: 38:50Thanks so much for tuning in. Join us again next week for another episode!
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PR 360 is a podcast interviewing the best and brightest minds in the public relations industry. We are on a mission to make our listeners the best PR pros. Join us on this journey to be the PR pros in the industry.
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In This Episode…We talk with John Cass about AI in the PR industry. We discuss the importance of AI, how AI can help create better content, why AI is important for SEO, what content is going to be popular in 2022, and what AI personality would he create.
Show Notes
[00:42] Are you a coffee or tea drinker?
[01:19] Can you summarize your expertise?
[02:20] AI seems to become more and more important for PR pros and marketers?
[03:55] When you say, “language,” does that mean something like JavaScript?
[05:15] How can PR pros effectively use AI?
[08:04] It’s automation with oversight?
[09:58] Is the reason to use AI content because SEO is getting more difficult?
[11:39] What content is going to be popular in 2022?
[12:49] Are we going to see less written content?
[14:04] What’s your opinion about the new audio channels?
[15:21] What content is going to be successful in 2022?
[17:13] Fun question: If you could create a fun personality for AI, what would it be?
[18:19] Final thoughts
[18:53] What excites you about the future of AI?
People and Companies, We Mentioned in the Show John Cass was our guest today. Learn more about AIContentGen Inc*.
Episode Length: 20:25* Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Tyllah, Founder and CEO of Touched By Ty Creative Agency and PrintGami about social media, podcasting, and content. We discuss how to build your brand on social media, what’s the best way to do it, trends, and more! If you are a small business owner or just getting into social media, this episode is for you!
Show Notes
[00:56] Are you a coffee or tea drinker?
[01:49] What’s the best coffee drinker you’ve tasted?
[04:28] Businesses should only weigh in on non-controversial topics?
[07:53] How do you see businesses incorporating podcasting into their marketing plan?
[10:53] Where do you think the drop-in/drop-out audio is going?
[12:13] Twitter spaces could be a new version of AMA’s?
[12:46] Do you think Twitter Spaces will last longer than?
[16:36] Do you have any tips for small businesses to understand Twitter?
[21:07] Do you think written word content is dying?
[25:41] If you could create a parody Twitter account, what would it be?
[27:52] Final thoughts
People and Companies, We Mentioned in the Show Tyllah was our guest today. Learn more about Touched by Ty*.
Episode Length: 29:02* Thank you for tuning in! Join us again next week for another episode!
Download Options* Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! * If you enjoyed this episode, leave us a review!
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In This Episode…We have a fun twist in this episode! Global Results Communications' Jessica Levy interview the host of PR 360 Brett Deister. We get to know about his love for coffee, gaming, and what’s new in the podcasting industry. If you are interested in starting a podcast, this is the episode to listen to!
Show Notes
· [01:13] Are you a coffee or tea drinker?
· [01:39] What’s the best coffee drinker you’ve tasted?
· [02:15] How did you get into podcasting?
· [03:15] How has the podcasting industry changed over the years?
· [05:05] Did you have formal training in audio?
· [06:16] Is it easier to find guests for your podcast?
· [07:24] When do you tend to listen to podcasts?
· [08:15] What is one thing you did not expect hosting PR 360?
· [09:47] What are your favorite PR 360 episodes?
· [11:51] What have you from your guest about the “year(s) of the pivot?”
· [14:54] What have you noticed hosting PR 360 about PR and any tips?
· [19:21] What are your tips for people getting into podcasting?
· [21:21] What are you looking forward to in the next 100 episodes?
People and Companies, We Mentioned in the Show· Brett Deister was our guest today. Learn more about Digital Coffee.
Episode Length: 23:24Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Bloomberg’s Head of Innovation Communication Chaim Haas about influencer marketing within a company. We talk about why it’s important to find the right employees and show their excellence. We talk about tips to get them to say what’s important and not anything confidential.
Show Notes
· [00:50] Are you a coffee or tea drinker?
· [01:27] Can you give a brief overview about your expertise?
· [03:11] How have you enhanced the tech and investment side of Bloomberg?
· [05:23] How do you leverage open source for Bloomberg?
· [07:50] How do you do influencer marketing within Bloomberg?
· [13:04] What advice do you for PR pros doing influencer marketing within their own company?
· [16:24] Should PR pros be creating guidelines for influencers?
· [19:19] Employee influencers gives another avenue for content?
· [22:15] What have you learned from doing Innovation Communication at Bloomberg?
· [27:52] Fun question: What is one of the most interesting stories from Bloomberg?
· [30:44] Final thoughts
People and Companies, We Mentioned in the Show· Chaim Haas was our guest today. Learn more about Bloomberg and its engineers.
Episode Length: 33:41Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Ally.io’s Director of Content Lucy Hitz about SaaS and content. We discuss how to create great content for your SaaS company, how to keep the content in line with guidelines and standards, what the future looks like for SaaS, and more!
Show Notes
· [01:09] Are you a coffee or tea drinker?
· [01:34] Can you summarize your expertise?
· [04:00] How can small marketing teams use content to market to their audience?
· [06:23] Are there any types of tools you use?
· [09:33] Is there a way for PR pros to develop guidelines for the content?
· [13:41] What is the most effective content for SaaS?
· [16:18] Has content gotten more complex?
· [19:09] Focus on what your business is good at and what content works?
· [19:32] How should marketing teams help their startups?
· [25:16] What does the future look like?
· [28:27] Fun question: What is one thing you would like to change in the SaaS industry?
· [29:25] Final thoughts
People and Companies, We Mentioned in the Show· Lucy Hitz was our guest today. Learn more about Ally.io.
Episode Length: 31:25Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing.
Show Notes
· [00:52] Are you a coffee or tea drinker?
· [01:38] Can you give a brief overview of your expertise?
· [02:35] Are we going to see influencer marketing become more niched?
· [04:11] So, influencers will use their own website more than social media?
· [04:45] Is it going to be harder for PR pros to find influencers?
· [05:59] Are we seeing a greater diversification of influencers?
· [07:27] What shifts are we seeing in the social media industry?
· [11:13] Photographers seem to be given the bad break when it comes to Instagram?
· [14:12] Do you see drop-in/ drop-out audio and video being the dominant content?
· [16:10] It is more that we are seeing a symbiotic relationship between audio and video?
· [17:05] Are we going to see Clubhouse strategies similar to what Twitch steamers are doing?
· [23:15] Are there any best practices for getting influencers?
· [28:28] What is the future of influencer marketing?
· [18:42] Are we seeing PR pros finding their niche within influencers?
· [33:34] Fun question: If you could start over a be an influencer, what industry would you want to be in?
· [34:23] Final thoughts
People and Companies, We Mentioned in the Show· Lia Haberman was our guest today. Learn more about Fit Body App.
Episode Length: 32:17Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the 2016 elections and the polling industry, what question annoys Peter, and the future of the polling industry.
Show Notes
•[00:56] Are you a coffee or tea drinker?
•[01:28] Can you summarize your expertise?
•[02:42] How PR pros use data effectively?
•[05:13] How do you get the most out of polling when people have a tendency to lie?
•[07:59] Could you use Twitter Polls?
•[09:39] By using Twitter polls, could PR pros figure out what polls to use?
•[11:51] Should polling get more niche?
•[14:00] Do you think having anonymity helps get better answers?
•[16:40] How can PR pros use polls to create content?
•[18:36] When your company has a mistrust issue with the public, how do you get the best results?
•[23:13] What is the future of data collection?
•[27:59] Fun question: What poll question of poll fundamentals would you like to change?
•[30:49] Final thoughts
People and Companies, We Mentioned in the Show
•Peter Shafer was our guest today. Learn more about Everest Communications.
Episode Length: 32:17Thanks so much for tuning in. Join us again next week for another episode!
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•If you enjoyed this episode, leave us a review!
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In This Episode…We talk with Alice Wilks about SEO, link building, and content. We talk about the changes in SEO, how to do link building effectively, content, the future of Digital PR, and how traditional PR pros can make the transition to Digital PR.
Show Notes
· [00:42] Are you a coffee or tea drinker?
· [01:17] Can you give a brief overview about your expertise?
· [02:24] How Digital PR changed since the pandemic?
· [03:26] How important is SEO link building?
· [04:22] What should you not do with link building?
· [05:02] What do you do with no link back or do not track links?
· [05:42] What’s the impact of content on SEO?
· [06:00] Has PR pros shifted more to content because it’s easier to understand?
· [06:40] Has consumer behavior changed since the pandemic?
· [09:09] How can Digital PR pros become successful in their link building and content?
· [10:07] How can traditional PR pros make the transition to Digital PR?
· [11:16] Has audio content become more important to SEO?
· [12:33] What is the future of Digital PR?
· [14:09] Do you think influencer marketing will become more platform specific?
· [14:31] Do you use any tools for SEO?
· [14:58] Fun question: If you could create a new feature for Digital PR what would it be?
· [15:59] Final thoughts
People and Companies, We Mentioned in the Show· Alice Wilks was our guest today. Learn more about Fibre Marketing.
Episode Length: 16:43Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Deevo about content creation, photography, podcasting, coffee, and chocolate. We discuss the importance of niching your audience. The photography industry and where it is heading, plus, what PR pro should look for when it comes to hiring a photographer.
Show Notes
· [01:46] Are you a coffee or tea drinker?
· [03:15] Can you give a brief overview about your expertise?
· [04:36] What does the photography industry look like right now?
· [06:40] Should photographers switch back to Flickr?
· [08:14] What’s your take on the DSLR market?
· [09:51] How has PR and social media evolved?
· [18:48] Should brands start their own podcasts?
· [21:05] What’s your opinion clubhouse?
· [23:44] Should we mirror tactics from Twitch to Clubhouse?
· [27:34] How should PR pros figure out a “formula” for video?
· [30:16] PR pros need to find that difference in their videos?
· [34:10] What is your obsession in your business?
· [35:23] How should PR pros figure out this multi-channel strategy for content?
· [39:20] Fun question: How would you approach the future or photography?
· [44:01] Final thoughts
People and Companies, We Mentioned in the Show· Deevo was our guest today. Learn more about Sprout Connectors.
Episode Length: 45:12Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.
Show Notes
· [01:01] Are you a coffee or tea drinker?
· [02:45] Can you summarize your expertise?
· [04:59] How did your team create these cultural moments?
· [08:32] Did you use tools to listen to those touch points?
· [10:50] Do you listen to some social networks more than others?
· [12:30] How do you enact those cultural phenomena?
· [14:52] Is there a way of figuring out course corrections?
· [16:37] How do you continue to keep Taco Bell on trend?
· [18:15] How has the pandemic changed the way Taco Bell does earned media?
· [21:23] How should young PR pros be successful in today’s industry?
· [26:29] Should young PR pros be a part of PRSA and PRSSA?
· [27:57] Fun question: If you could create a new food item for Taco Bell, what would it be?
· [28:53] Final thoughts
People and Companies, We Mentioned in the Show· Matt Prince was our guest today. Learn more about Taco Bell.
Episode Length: 29:28Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!
Show Notes
· [00:56] Are you a coffee or tea drinker?
· [01:42] Can you summarize your expertise?
· [03:35] What do brands need to know to be in good standing in social media?
· [07:22] What are some of the new trends coming to social media?
· [09:54] Should companies get into drop-in, drop-out audio?
· [13:58] How and when should PR pros strategize how to use apps like Clubhouse?
· [16:33] Is it a “wait and see” approach for brands on Clubhouse?
· [17:35] What happens to pictures once Instagram fully moves away from that medium?
· [19:29] How can a PR pro get the right information about new updates to social media?
· [22:15] How do PR pros keep the content vertical in order?
· [25:43] How should PR pros care about their personal brand?
· [30:59] How do PR pros do great work while working from home?
· [35:42] Fun question: If you could recreate your personal brand, how would you do it?
· [37:05] Final thoughts
People and Companies, We Mentioned in the Show· Tressa Robbins was our guest today.
Episode Length: 38:37Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.
Show Notes
· [00:40] Are you a coffee or tea drinker?
· [01:20] Can you give a brief overview about your expertise?
· [02:48] What does it take to create a successful digital strategy?
· [04:29] How do leaders create the vision for the digital strategy?
· [05:25] How do you PR leaders successfully sell their vision to their employees?
· [06:55] When the strategy is not going well, what should leaders do to tweak it?
· [09:45] Should there be a internal crisis plan for digital strategy?
· [10:44] How can leaders stay ahead of digital trends?
· [11:56] Should PR pros use RSS feeds?
· [12:49] Should PR pros partake in these digital trends?
· [13:40] Should PR pros incorporate new digital trends into their strategy?
· [15:31] Is there a way to convince your bosses about using new digital trends?
· [17:22] Start smart then prove it works?
· [17:58] Fun question: If you could get rid of any annoying digital strategy or tech, what would it be?
· [19:04] Final thoughts
People and Companies, We Mentioned in the Show· Dan Fiehn was our guest today. Learn more about Incited.
Episode Length: 20:17Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers.
Show Notes
· [00:46] Are you a coffee or tea drinker?
· [01:35] Can you summarize your expertise?
· [03:06] How do PR pros accurately measure?
· [04:38] What is better engagement or reach?
· [07:14] Is PR and influence marketing about finding your niche?
· [10:09] How important is mixing content with SEO?
· [11:27] What are the missteps PR Pros make with SEO?
· [13:33] How has the pandemic changed the way PR Pro relies more on digital?
· [16:45] Does the way PR Pros listen change from industry to industry?
· [19:48] How do PR pros get to understand their customers more?
· [23:05] What are some other tools to track for PR pros?
· [25:44] Fun question: If you could revolutionize PR, how would you do it?
· [27:02] Final thoughts
People and Companies, We Mentioned in the Show· Stella Bayles was our guest today. Learn more about CoverageBook.
Episode Length: 28:54Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic.
Show Notes
· [00:51] Are you a coffee or tea drinker?
· [03:28 ] Can you give an overview of your expertise?
· [05:42] What is an effective crisis comm plan?
· [09:13] How has the pandemic changed crisis comm plans?
· [11:58] How do PR pros tell the difference between a crisis and an issue?
· [13:18] Is there a way to judge the severity of a crisis?
· [14:40] How can PR pros reason with those people that are upset?
· [16:07] Should PR pros appeal to the emotion or logic?
· [18:03] What are some things to avoid when writing a crisis plan?
· [20:23] Are there any groups of people that will not be reached?
· [23:33] What does the future of crisis comm look like?
· [25:44] Fun question: If you could automate crisis comm, where would you automate it?
· [26:59] Final thoughts
People and Companies, We Mentioned in the Show· Joe McLeod was our guest today. Learn more about McLeod Communications.
Episode Length: 29:19Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms.
Show Notes
· [00:56] Are you a coffee or tea drinker?
· [01:05] Do you have any favorite coffee brands?
· [02:11] Can you summarize your expertise?
· [03:41] How do you create highly engaged communities?
· [06:30] How do PR pros strategize to build a great internal community?
· [10:53] Does it seem like PR pros have to diversify content more and more?
· [14:18] How do you turn trolls into avid readers?
· [19:07] Basically be a part of meme culture?
· [23:57] Do you think the future of community building is in discord, slack, etc?
· [27:40] PR pros should have their space and still be on other platforms?
· [32:09] Fun question: If you could create a better tool for creating communities, how would you go about it?
· [34:02] Final thoughts
People and Companies, We Mentioned in the Show· Amy Vernon was our guest today
Episode Length: 35:23Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting.
Show Notes
· [00:51] Are you a coffee or tea drinker?
· [01:17] Can you summarize your expertise?
· [02:31] How can PR pros use podcasting to build awareness?
· [05:01] Should every brand have a podcast or should some just be guest?
· [06:07] Before starting a podcast, you should be a guest first?
· [06:55] What are some important things to remember about podcasting?
· [08:36] Is there a good way of convincing your boss it’s good to have a podcast?
· [11:00] What do you see for brand and podcaster using traditional podcasts and clubhouse?
· [12:32] Where should PR pros spend some of their budget on for gear?
· [14:49] What does the future of podcasting look like?
· [16:09] Fun question: What is one tool you wish someone would make for podcasters?
· [19:59] Final Thoughts
People and Companies, We Mentioned in the Show· Prarthana Sibal was our guest today.
Episode Length: 21:06Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.
Show Notes
· [00:46] Are you a coffee or tea drinker?
· [01:18] Can you explain your expertise?
· [02:42] How has Golden Rule helped those in need?
· [04:17] How does Golden Rule recruit their board members?
· [08:20] Can you explain the fundraising and funder side of Golden Rule?
· [10:18] How do PR pros effectively target the right business for fundraising?
· [12:03] did you use software like Zoom or other apps to communicate?
· [13:07] How does Golden Rule Charity issue grants to beneficiaries?
· [14:13] How has Golden Rule changed?
· [15:52] What is caused based marketing?
· [16:43] Is caused based marketing different from traditional marketing?
· [18:10] How is Golden Rule Charity leveraging cause based marketing?
· [19:30] Is Golden Rule going to testing any new form of content like podcasting?
· [21:19] Fun question: What is your Golden Rule?
· [22:23] Final thoughts
People and Companies, We Mentioned in the Show· Paula Robison was our guest today. Learn more about Golden Rule Charity.
Episode Length: 23:11Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies!
Show Notes
· [00:43] Are you a coffee or tea drinker?
· [01:58 ] Can you give a brief overview of your expertise?
· [02:56] How important is digital transformation for businesses?
· [05:55] So digital transformation has a long term and short term cost and goals?
· [07:40] Is a company's website the new sales person?
· [10:23] So, should businesses still have a sales team and start cutting back?
· [14:16] Should we rename influencer marketing to platform marketing?
· [17:05] Marketers and PR pro seem to have FOMO when they are not all the platforms?
· [19:27] How do PR pros keep up with all the platforms?
· [23:43] How do you change your boss's mind when they want to be on everyone's platform?
· [27:34] We have not done a good job of defining what marketing is?
· [29:06] What are some tools PR pros should use for digital transformation?
· [32:55] Should companies being thinking of their PR teams like a small media company?
· [35:47] What content should PR pros be focusing on?
· [38:04] Fun question: If you had a tool that easily digitally transitions a company, what would it be?
· [39:05] Final thoughts
People and Companies, We Mentioned in the Show· Patrick Ward was our guest today. Learn more about Rootstrap.
Episode Length: 41:38Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation.
Show Notes
· [00:42] Are you a coffee or tea drinker?
· [02:11] Can you give an overview about your expertise?
· [03:52] What are some pitfalls PR pros should avoid when doing investor relations?
· [05:31] How do you communicate with all different investors?
· [07:39] Should crisis plan pertaining to investor relations be part of that plan?
· [10:23] How do you keep executives on message with your crisis plan?
· [11:29] Has the pandemic changed the tactics and strategies for investor relations?
· [12:57] with content, can PR pros create videos or any other content collateral?
· [14:35] What does the future look like for investor relations?
· [16:02] How important is it for PR pros to stay on top of important issues?
· [16:58] How can PR pros message supply shortages to their investors and customers?
· [20:15] How can PR pros message to their customers about inflation?
· [21:57] Fun question: If you could hire your dream team for investor relations, who would you hire?
· [23:14] Final thoughts
People and Companies, We Mentioned in the Show· Ira Gostin was our guest today. Learn more about G8 Strategies.
Episode Length: 24:17Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!
Show Notes
· [00:50] Are you a coffee or tea drinker?
· [01:55] Can you give a brief overview of your expertise?
· [02:49] What do brands not understand about podcasting?
· [04:21] Brand do not understand that they can do internal podcasts only?
· [05:49] How should brands approach podcasters and how should podcasters approach brands?
· [07:17] How should podcasters and brands approach ads, should it be long term or short term?
· [08:14] What should podcasters and brands figure out on how to use drop-in/drop-out audio?
· [12:34] Should we be thinking of podcasting like Youtube videos and Clubhouse like live streaming?
· [13:08] How should PR pros go about pitching their influencers to podcasters?
· [14:52] Should PR pros increase their ad spend on podcasts?
· [17:17] What tools should PR pros use to repurpose podcast content?
· [18:47] Do you use any tools for transcriptions?
· [19:38] What are some tips for PR pros who are wanting to start a podcast?
· [24:31] Fun question: If you were to start a brand new podcast, what would it be?
· [25:50] Final thoughts
People and Companies, We Mentioned in the Show· Brandy Whalen was our guest today. Learn more about Kitcaster.
Episode Length: 27:00Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with a great entertainer MSS Francois. We talk about skills, audio, video, editing, Clubhouse, audio content, marketing, and more!
Show Notes
· [00:45] Are you a coffee or tea drinker?
· [01:44] Can you give a brief overview of your expertise?
· [03:40] How do you keep your show new and interesting for people to keep watching or listening?
· [04:54] Should independent creators create their own shows or networks?
· [05:54] What have your learned from creating your own show?
· [07:33] What has worked promoting your own show?
· [09:38] Where do you think the future of audio content is going?
· [10:35] Do you see Podcast and Clubhouse being split off into two different audio content offerings?
· [12:37] Do you think that content creators are going to be the next journalist?
· [13:30] How do your brand trendy or up-to-date?
· [15:04] Fun question: If you could create your own channel what would it be?
· [16:40] Final thoughts
People and Companies, We Mentioned in the Show· MSS Francois was our guest today. Learn more about The MSS Francois Show.
Episode Length: 18:18Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming.
Show Notes
· [00:45] Are you a coffee or tea drinker?
· [01:28] Can you give a brief overview of your expertise?
· [02:33] How can PR pros and marketers keep up with all the top trends?
· [04:08] Should PR pros be hesitant with joining Clubhouse?
· [04:56] What is the future of Social Media Marketing?
· [06:16] Should PR pros and Marketers start to focus on audio content?
· [07:12] Should thought leaders or brands be guests first on podcasts before starting their own?
· [08:49] Should authors be using video?
· [10:23] Has marketing books for authors changed since the pandemic?
· [11:34] Have you seen virtual events work promoting books?
· [12:45] What did you use for live streaming?
· [13:44] Do you recommend any tools for those getting into live streaming?
· [15:35] What are some key tips for authors to know about social media and content?
· [17:38] Should people use hashtags on LinkedIn?
· [18:05] What do you think is the future of social media?
· [18:27] Should PR pros look into understanding how to video edit?
· [19:32] Fun question: If you could create any new form of content, what would you create?
· [20:19] Final thoughts
People and Companies, We Mentioned in the Show· Morissa Schwartz was our guest today. Learn more about Dr. Rissy’s Writing and Marketing.
Episode Length: 21:02Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Keith Renninson about his TRIP communication system, Star Trek references, life, how to avoid burnout, and more. If you are looking for a boost or uplifting message, this podcast episode is for you.
Show Notes
· [00:52] Are you a coffee or tea drinker?
· [02:10] Can you give a brief overview of your expertise?
· [03:02] Creative fields you have to be mentally tough?
· [03:54] How do you use the TRIP communication system?
· [16:19] What key tips can you do, to have a satisfying life?
· [23:19] Pivoting is part of the tenacity and resilience?
· [26:08] What do people miss about self-discovery?
· [29:48] How can PR pros unlock their best potential?
· [34:36] Fun question: If you could go back and do it all over again, would you change anything?
· [35:26] Final thoughts
People and Companies, We Mentioned in the Show· Keith Rennison was our guest today.
Episode Length: 36:19Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity!
Show Notes
· [01:00] Are you a coffee or tea drinker?
· [01:16] Can you give a brief overview of your expertise?
· [02:43] Have you seen a big shift in digital marketing transformation?
· [03:57] What have companies been lacking in digital marketing transformation?
· [05:08] Have retailers finally figured out omnichannel marketing?
· [06:16] What have been some of your more successful campaigns?
· [07:07] Have you seen brands start to focus on podcasting?
· [08:41] Are we going to see a bigger push into the audio space?
· [10:41] What has changed for marketers when we are talking about product launches?
· [11:58] Do PR pros and marketers need to think digitally when it comes to product launches?
· 15:07] What are keeping businesses from truly transitioning to a digital marketing focus?
· [15:45] What do PR pros need to do to sharpen their skills?
· [17:11] Fun question: If you could do a digital marketing transformation on yourself how would you do it?
· [19:05] Final thoughts
People and Companies, We Mentioned in the Show· Julie Hansberry was our guest today. Learn more about EPAM Systems.
Episode Length: 19:50Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.
Show Notes
· [00:42] Are you a coffee or tea drinker?
· [01:15] Can you give a brief explanation about your expertise?
· [02:22] What is going to be the most important aspect for PR pros to message about e-payments?
· [03:55] How are PR pros going to message how their e-payment system will solve pain points for customers?
· [05:10] Will education content be vital in converting new customers?
· [05:29] How are PR pros going to effectively message about their e-payment system taking cryptocurrency?
· [06:40] PR pros should find experts or create an influencer marketing plan for cryptocurrency?
· [07:14] How will content play a role in awareness?
· [07:50] Are we finally seeing a paperless transaction world?
· [09:15] How will this impact the nonprofit space?
· [11:19] How are hybrid events going to work out moving forward?
· [12:26] Should nonprofits think more digital-first?
· [13:14] How has fundraising changed in 2020 and 2021?
· [14:11] Are nonprofits looking to do something similar to what Patreon does?
· [15:12] Are we going to be seeing more subscriptions plans and traditional donations?
· [15:43] How will PR pros play a role in messaging two different ways to support nonprofits?
· [16:48] Fun question: If you could create the best e-payment system, what would it be?
· [17:35] Final thoughts
People and Companies, We Mentioned in the Show· Paula Robison was our guest today. Learn more about Golden Rule Charity.
Episode Length: 18:32Thanks so much for tuning in. Join us again next week for another episode!
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
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In This Episode…We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you!
Show Notes
· [00:44] Are you a coffee or tea drinker?
· [02:40] Can you give a brief overview of your expertise?
· [03:47] What are things that PR pros need to make in these changing times?
· [06:28] Should PR pros use something like an RSS reader to easily find information?
· [08:18] What changes are coming in the media landscape?
· [12:23] How can PR pro utilize the segmentation of audio content?
· [13:45] Can media professionals use Clubhouse for interesting behind the scenes look at things?
· [15:30] Is this a pivot for media professionals to look at?
· [18:38] Should PR pros also focus on the live streaming?
· [23:54} Should we be rethinking media relations?
· [24:41] Are PR pros slowly becoming the journalist?
· [26:57] Maybe the media landscape is changing to be more platform-specific when pitching ideas to the media?
· [31:41] Fun question: If you could create any new streaming service what would it be?
· [33:20] Final thoughts
People and Companies, We Mentioned in the Show· Tracy Lamourie was our guest today.
Episode Length: 34:29Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you!
Show Notes
· [00:52] Are you a coffee or tea drinker?
· [02:09] Can you give a brief overview of your expertise?
· [03:34] How can brands use Wikipedia?
· [05:50] Wikipedia is a long-term strategy, but, how do brands use this to their advantage?
· [07:56] What are the other added benefits for brands?
· [09:17] How does Wikipedia work with the content strategy?
· [10:42] There is a negative perception of Wikipedia, so, how do you convince brands to use it?
· [12:51] How do you convince people that Wikipedia is a great tool and not that biased?
· [15:48] Should brand be thinking of Wikipedia as part of their brand reputation?
· [17:27] How do PR pro remember not to forget about Wikipedia?
· [19:19] What do you think the future of Wikipedia is going?
· [20:22] Fun question: If you could create a new Wikipedia, how would you create it?
· [21:25] Final thoughts
People and Companies, We Mentioned in the Show· Rhiannon Ruff was our guest today. Learn more about Lumino.
Episode Length: 22:46Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with SureCo Chief Marketing Officer Donald Nosek about campaigns, content, team building, how to communicate with introverts and extroverts. Also, how ads will change.
Show Notes
· [00:50] Are you a coffee or tea drinker?
· [01:18] Can you give a brief overview of your expertise?
· [05:24] How do you message properly when you’re going to offend one group or the other?
· [05:57] How does strategize campaigns for your for-profit business benefit your non-profit?
· [07:07] What happens when you get out of alignment? How do you get back in alignment?
· [08:14] How do you get your team to work well together?
· [10:25] How do you keep a high-functioning team productive?
· [14:12] How do you communicate with extroverts and introverts?
· [15:14] How do great campaigns and sale initiates help the non-profit?
· [16:36] How do you delegate effectively to use your team's strengths?
· [18:16] How do you create content for your for-profit and non-profit?
· [19:43] What have been your most successful campaigns?
· [23:17] Fun question: If you could create your for-profit and non-profit what would it be?
· [25:03] Final thoughts
People and Companies, We Mentioned in the Show· Donald Nosek was our guest today. Learn more about SureCo.
Episode Length: 26:17Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Tina Loncaric about non-profits. We discuss grassroots outreach, how the pandemic has affected non-profits. We also discuss consulting PR, skills sets for PR pros, and more!
Show Notes
· [00:44] Are you a coffee or tea drinker?
· [01:00] Can you give a brief overview of your expertise?
· [01:47] How has grassroots outreach changed since the pandemic?
· [03:31] Is there going to be a bigger push into digital grassroots campaigns?
· [04:48] Has the pandemic helped or hurt non-profits?
· [05:39] How can PR pros help with getting more donations to their non-profit?
· [06:21] Has being a consultant PR pro changed since the pandemic?
· [07:26] What do new consultants need to know working for clients?
· [08:07] Is there a way to PR our own skills?
· [09:22] How can freelance PR pros
· [10:38] Should PR pro sharpen their skills to create audio, video, and picture content?
· [11:27] Fun question: What is one thing you cannot live without as a PR Pro?
· [11:51] Final thoughts
People and Companies, We Mentioned in the Show· Tina Loncaric was our guest today.
Episode Length: 12:28Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with TradePending’s Chief Marketing Officer Matthew Davis about messing, supply chain issues, used car market, virtual events, tech startups, and more. If you’re in the tech startup industry this is a great episode to learn about how to market your software and why one-on-one meetings are great for connecting with journalists.
Show Notes
· [00:35] Are you a coffee or tea drinker?
· [01:12] Can you give a brief description of your expertise?
· [02:20] How can PR pro craft a message about their product when there are supply chain issues?
· [05:04] Have you seen an uptick in customers wanting to know the value of their used car?
· [06:16] How do you see PR pros using virtual events to launch their software?
· [08:12] Would it be better to have one-on-one meetings with journalists?
· [09:00] Should product launches include more content than before?
· [10:35] How do you see your software accelerating online car buying?
· [12:05] How can smaller startups market their product to their customers?
· [13:00] How has the tech startup industry changed in 2020 and 2021?
· [15:47] What should PR and marketing pro learn from this year?
· [17:32] What will the future look like for PR pros?
· [20:52] Fun question: If you could create a marketing dream team, who would be in it?
· [22:03] Final thoughts
People and Companies, We Mentioned in the Show· Matthew Davis was our guest today. Learn more about TradePending.
Episode Length: 22:49Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.
Show Notes
· [00:54] Are you a coffee or tea drinker?
· [01:25] Can you give a brief description of your expertise?
· [01:59] Is SMM getting harder or more expensive?
· [04:14] Is it hard for small businesses or big brands to get organic reach?
· [05:27] Is SEO, SMM, and content closely tied together now?
· [07:29] How will drop-in/drop-out audio be incorporated into SMM?
· [08:47] Are we going to have separate strategies for podcasting and drop-in/drop-out audio?
· [11:03] Are PR pros going to have to learn how to edit audio and video?
· [12:41] What is the new frontier for SEO?
· [14:33] Fun question: If you could create a new way of tracking people what would it be?
· [16:00] Final thoughts
People and Companies, We Mentioned in the Show· Elizabeth Shydlovich was our guest today. Learn more about Awario
Episode Length: 17:03Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Incture’s Sowmya Moni about go-to-market strategies, education content, influencers, authentic storytelling, and how to be simple when explaining products to customers. It’s important to keep things simple and to keep your message authentic!
Show Notes
· [01:06] Are you a coffee or tea drinker?
· [01:49] Can you give a brief overview of your expertise?
· [03:11] How has marketing enterprise tech changed in 2021?
· [04:51] How have shortages hurt marketers?
· [06:37] How has the popularity of a product as a service change the marketer's market for their products?
· [08:34] So, marketers should try to beta test their products?
· [10:03] Should marketers use influencers to create educational content?
· [11:44] How has the go-to strategy in marketing change in the tech industry?
· [13:56] How will the go-to strategy change for future marketers?
· [16:14] How do you create effective storytelling?
· [19:03] Should advertising products be going back to basics for marketers?
· [21:00] Should marketers explain their products in simple terms?
· [22:04] How do you keep a high-functioning team motivated in a hybrid business environment?
· [24:10] Fun question: If you could create a new way to market products what would it be?
· [25:02] Final thoughts
People and Companies, We Mentioned in the Show· Sowmya Moni was our guest today. Learn more about Incture.
Episode Length: 26:34Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Darek Connole about events. We discuss the future of events, why hybrid events are here to stay, crisis communication, and bad event food!
Show Notes
· [00:44] Are you a coffee or tea drinker?
· [01:55] Can you give our audience more info about your expertise?
· [03:46] Will there be a huge comeback for events and how will they change?
· [07:45] Are we going to see more hybrid events in the future?
· [11:05] How do you write speeches tailored to virtual events?
· [13:29] Should PR pro figure out how to do camera work on virtual events or hire a freelancer?
· [15:15] How are PR pros going to manage the messaging around safety for their events?
· [17:19] Should PR pros add pandemics to their crisis plan?
· [19:31] Should crisis comm plan have a message for supply chain problems?
· [22:46] How did 2020 change the way we host events?
· [24:44] Fun question: If you could create your own hybrid event, how would you do it?
· [26:16] Final thoughts
People and Companies, We Mentioned in the Show· Darek Connole was our guest today. Learn more about Epson.
Episode Length: 27:34Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Hahn Public’s Owner Jeff Hahn about brand crafting and message development. We discuss how to do it, what are the first steps in developing a brand, and why PR pros should look at themselves as authors, not storytellers.
Show Notes
· [00:50] Are you a coffee or tea drinker?
· [01:14] Can you give a brief intro to your expertise?
· [02:43] Has it be easier or harder to craft messages in 2020?
· [04:34] Is there a way for PR pros to understand what messages to write and what not to write on?
· [07:04] Does that mean brands have to “choose a side” politically?
· [10:01] When it comes to crafting a message do PR pros have to understand the different mediums?
· [10:41] Should PR pros care about audio or a different medium when it comes to Twitter?
· [12:00] What are some common misconceptions about brand crafting?
· [13:50] Is it harder for PR pros to create or craft a brand?
· [15:02] How do PR pro start to craft a brand?
· [20:05] PR pros almost seem to be character or brand building?
· [22:35] What’s the future of brand crafting and message development?
· [25:16] Fun question: If you could create your own brand crafting for yourself, what would it be?
· [26:07] Final thoughts
People and Companies, We Mentioned in the Show· Jeff Hahn was our guest today. Learn more about Hahn Public.
Episode Length: 28:00Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Heal’s Founder Nick Desai. We talk about healthcare tech, what PR pros can do better message their company, content, why PR is important, and how he would create a healthcare system.
Show Notes
· [00:58] Are you a coffee or tea drinker?
· [01:24] Can you give a little more of an introduction of yourself and your expertise?
· [03:10] What are some positive changes when we talk about healthcare tech in 2020?
· [05:50] What solutions are there for fixing some of the problems for healthcare tech in 2021?
· [07:15] What can PR pros do to help better message these new technologies in the healthcare industry?
· [09:07] Can instruction guides be content for the healthcare industry?
· [10:55] Are we talking more about generations when it comes to consuming the news?
· [12:27] How do you mitigate the regulations when it comes to healthcare and content?
· [14:28] Howe can PR pros better manage and prepare for a cyber-attack?
· [17:25] So be more open to what happened to the company’s cyber-attack?
· [19:43] What are the future trends when we talk about healthcare?
· [22:16] If you could create a new healthcare system, what would you create?
· [23:30] Final thoughts
People and Companies, We Mentioned in the Show· Nick Desai was our guest today. Learn more about Heal.
Episode Length: 24:14Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Reputation Lighthouse's President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by actions, why just saying something for its sake is not good, and content when it comes to brand reputation.
Show Notes
· [00:49] Are you a coffee or tea drinker?
· [01:25] Can you give a brief introduction to who you are and your expertise?
· [02:11] What do brands need to understand about maintaining a good standing with their customers?
· [04:27] Is it harder to speak about societal issues than before?
· [06:56] Should brands join the conversation to join the conversation?
· [07:55] Should brands be focused on their cybersecurity reputation as well?
· [10:3] When and how should you talk about being hacked?
· [12:22] Do brands have a cybersecurity crisis plan?
· [14:01] What are your thoughts on Bandcamp and telling your employees to not talk about politics at work?
· [16:05] What if you try to do an open dialogue and it still gets heated at work?
· [16:39] Is this a new trend for brands and CEOs to not talk about politics at work?
· [18:39] What are some of the new rules for brand reputation?
· [19:38] You have many ways of contacting your customers, is it good to try new ways or stick to what they’re best suited at?
· [20:49] Fun question: If you could start over and build a new company and culture, how would you build it?
· [22:22] Final thoughts
People and Companies, We Mentioned in the Show· Bonnie Caver was our guest today. Learn more about Reputation Lighthouse.
Episode Length: 24:19Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Chris Brogan from Chris Brogan Media about content and content strategy. We discuss Clubhouse, audio content, events, virtual events, live streaming, why companies need to think of themselves as a media company, Streamyard, and more!
Show Notes
· [00:48] Are you a coffee or tea drinker?
· [01:54] Can you give our listeners a brief overview of your expertise?
· [03:03] Did the digital content strategy is going to change from 2021 to 2022?
· [00:00] Do you think PR pro is going to have to change their content strategy to include audio?
· [07:03] Are we going to see an omnichannel approach strategy when it comes to content?
· [08:29] Do you think PR pros are lagging when it comes to audio and video content?
· [10:58] Do you think Clubhouse will make PR pros rethink audio content?
· [13:25] People go to Clubhouse to find diverse opinions?
· [14:18] Facebook now cares about audio because of its content?
· [15:36] Facebook cares more about live stream gaming over everything else?
· [18:12] Companies like Streamyard need to rethink what their company is and their approach to content?
· [19:16] It seemed Clubhouse would be a good fit for LinkedIn, but, it seems that LinkedIn is always behind with content features?
· [20:51] It seems like when LinkedIn made acquisitions they never knew how to use those companies' features to the fullest extend?
· [22:29] Should brands be rethinking the influencer model?
· [24:13] Should events be using Clubhouse to help create more engagements?
· [26:00] Virtual events were the only way to have events in 2020, do you think there are better ways to have virtual events?
· [29:15] What do you think the future of content strategy will look like?
· [32:57] It seems that old becomes new again when it comes to content?
· [35:06] If you could create a new form of content, what would it be?
· [35:27] Final thoughts
People and Companies, We Mentioned in the Show· Chris Brogan was our guest today. Learn more about Chris Brogan Media.
Episode Length: 36:22Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like.
Show Notes
· [00:46] Are you a coffee or tea drinker?
· [01:20] Can you give a little more information about your expertise?
· [03:11] What is your take on virtual events?
· [03:58] There seems to be a working person event tier that came out of the pandemic?
· [05:05] Event coordinators have figured out how to use virtual events?
· [06:09] Have people missed physical events?
· [07:33] What can you expect from the new trends coming to event planning?
· [08:48] How are hybrid events going to work?
· [10:17] Are we going to see a rise in omnichannel event strategy?
· [11:34] What role will PR agencies play in “events 2.0?”
· [12:32] Will we start to see a mostly digital world?
· [14:09] Should PR agencies build up their influencers?
· [16:22] What will the result be from pivoting last year?
· [18:17] Will PR agencies play more of a role as content creators?
· [19:55] Will PR agencies hire more freelancers to create the content?
· [21:01] Are PR agencies starting to figure out how to utilize podcasts?
· [23:07] What is the next evolution of PR agencies?
· [24:50] If you could create an event for yourself, what would it be?
· [25:33] Final thoughts
People and Companies, We Mentioned in the Show· Warren Pickett was our guest today. Learn more about Blast PR.
Episode Length: 26:45Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk about PR campaigns, how to make them successful, podcasting, audio content, Clubhouse, Competition coming for Clubhouse, and the future of audio content.
Show Notes
· [00:47] Are you a coffee or tea drinker?
· [01:31] Can you give our listeners an elevator pitch on your expertise?
· [02:34] What do PR pros miss when their campaigns don’t hit their goals?
· [07:38] How do you make sure you are not part of the clutter?
· [08:54] I’ve heard PR pro talk about pitching your story to the media, is that true?
· [12:13] Should more businesses look at podcasts as part of their content strategy?
· [17:06] Should PR pros dip their toes into the waters when it comes to podcasting by being guests on other people’s podcasts?
· [19:27] Do you think Clubhouse is the next advancement in audio production?
· [22:50] Should Clubhouse be extra content for podcasts?
· [27:28] Should we be worried about the increased competition with the major social networks with Clubhouse?
· [34:44] How can brands make their video and live streaming content better?
· [39:29] If you could recreate radio how would you do it?
· [41:02] Final thoughts
People and Companies, We Mentioned in the Show· Kenneth Kinney was our guest today. Learn more about A Shark’s Perspective.
Episode Length: 42:07Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…Talk with Burning Soul Press PR Manager Allison Buehner about book publishing. We discuss content creation, successful strategies, using live streaming, and more!
Show Notes
· [00:50] Are you a coffee or tea drinker?
· [01:18] Can you tell our listeners a little bit about your expertise?
· [02:40] What advice do you have for new authors publishing their book?
· [04:10] What are some common mistakes authors make when bringing awareness to their book?
· [04:59] How do authors go about getting people to sign up for their email list?
· [05:46] What is the PR process for authors sharing their book with the public?
· [07:23] Should the author look at creating videos or podcasts?
· [08:28] Should the author be looking at Clubhouse and creating content there?
· [09:11] What have been some of your most successful PR strategies?
· [10:11] What are some great tools for authors to use when creating content?
· [12:15] What trends do you see in book publishing?
· [15:17] Are there going to be more “package” deals when an author sells their book?
· [15:54] Are authors going to start live streaming or using live streaming services?
· [17:11] If you could write a book, what would you write about?
· [18:15] Final thoughts
People and Companies, We Mentioned in the Show· Allison Buehner was our guest today. Learn more about Burning Soul Press.
Episode Length: 19:11Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with John McCartney from JMAC PR. We discuss the changes in the PR industry, difficulty in contacting journalists, product announcements, Clubhouse, content, and more!
Show Notes
· [00:45] Are you a coffee or tea drinker?
· [01:21] Can you give our audience a quick rundown of your expertise?
· [02:38] How have PR pro met the changes from 2020 and 2021?
· [05:32] Are some of the weaknesses for PR pros was not being able to call a journalist and internal comms?
· [08:20] Have product announcements changed as well?
· [10:11] Has social media been a lifeline for PR pros?
· [12:28] Clubhouse has exploded on the scene, should PR pros or brands get their Clubhouse accounts?
· [14:35] Or should PR pros wait because everyone else is copying Clubhouse?
· [15:27] Is the audio format for content a new option for PR pros?
· [16:27] What is the future of tech PR?
· [17:31] Fun question: If you could create a Clubhouse like a social network, what would it be?
· [18:12] Final thoughts
People and Companies, We Mentioned in the Show· John McCartney was our guest today. Learn more about JMAC PR.
Episode Length: 19:12Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it.
Show Notes
· [00:48] Are you a coffee or tea drinker?
· [02:19] Can you give a brief rundown about your expertise?
· [06:57] What does the current PR landscape look like?
· [10:38] Has there been a dramatic shift in PR in 2020 and 2021?
· [11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc.
· [12:32] What do PR pros miss when reaching multicultural communities?
· [19:11] Is multicultural messaging going to be even bigger this year?
· [22:32] What has been effective in reaching multicultural communities?
· [25:05] Make sure your influencer list is up to date?
· [25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities?
· [26:47] If you could create any PR strategy, what would you create?
· [27:28] Final thoughts
People and Companies, We Mentioned in the Show· Stephen Chavez was our guest today. Learn more about ChavezPR.
Episode Length: 29:50Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press.
Show Notes
· [00:43] Are you a coffee or tea drinker?
· [01:24] Can you explain to our audience a little bit about your expertise?
· [02:37] The new normal is zoom meetings, how have you tried to get new media contacts?
· [04:38] It seems like the traditional media has gotten smaller in the last few years?
· [06:32] Since community papers are dying is that mean you have pivoted to podcasters, influencers, and YouTubers?
· [08:16] Are there any new or old strategies being new again when it comes to media strategies?
· [10:44] Is developing your own story for the press the best way of getting new media contacts?
· [12:59] Is the new way of thinking for PR pros is being your gatekeeper when it comes to media content?
· [14:42] Does that mean that PR pros now have to do more than just a written release when packaging a story for the press?
· [16:23] How do you avoid accidentally creating bad press?
· [19:27] If you had to package your own story for the press what would it be about?
· [21:05] Final thoughts
People and Companies, We Mentioned in the Show· Ann Marie was our guest today. Learn more about Henry Schein.
Episode Length: 21:44Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content.
Show Notes
· [00:43] Are you a coffee or tea drinker?
· [01:18] Can you explain to our listeners about your company and what you do?
· [02:37] What have you seen businesses or PR pros not do very well when it comes to employee advocacy?
· [05:38] How do PR pro convince the c-level executives to do a program like this?
· [08:07] Are there other social media platforms that are better at this for social advocacy?
· [08:53] What are some strategies for a B2B company to use this type of program?
· [13:13] How do you get employees to share your business's content on their social media accounts?
· [16:55] It is imperative to have these types of programs because of what has happened for the past year?
· [18:53] Are there any tips or tricks to when things go wrong to take down the content shared?
· [21:16] What do you see as the future of social advocacy?
· [24:22] What social media do you prefer when doing social advocacy?
· [26:11] What feature would you like LinkedIn to have?
· [27:21] Final thoughts
People and Companies, We Mentioned in the Show· John Baldock was our guest today. Learn more about SHP.
Episode Length: 28:30Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Inner Strength Communication Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms.
Show Notes
· [00:58] Can you give us a brief rundown about your expertise?
· [01:32] Are you a coffee or tea drinker?
· [02:08] How have internal comms changed over the years?
· [02:48] Internal comms was nice to have if we have the time?
· [03:06] How do you get the most engagement out of your internal comms?
· [06:20] Should businesses be using virtual happy hours and other fun events with their internal comms?
· [09:27] Should businesses be utilizing podcasts for their internal comms?
· [12:05] Podcasts are a break from everything else, would you agree?
· [12:56] What did 2020 teach you about strategic comms?
· [15:03] Do you see companies in 2022 doing a better job at internal comms?
· [17:43] Do you see those 72% acting on what they say?
· [19:02] How has branding changed from this year to last year?
· [21:11] How big is the push for authentic branding?
· [25:18] What do the challenges look like for PR pros in 2021 and 2022?
· [27:42] You almost have to have two comm plans, one for external and one for internal?
· [28:36] If you could create any award what would it be?
· [29:50] Final thoughts
People and Companies, We Mentioned in the Show· Priya Bates was our guest today. Learn more about Inner Strength Communication Inc.
Episode Length: 32:43Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry.
Show Notes
· [01:00] Are you a coffee or tea drinker?
· [03:20] Can you tell our listeners a little bit about Blue C and your expertise?
· [07:29] How has the advertising industry pivoted from 2020?
· [12:26] Since you mention content delivery systems, how do you deliver it without the physical touch?
· [21:46] Are we going to see better TV ads?
· [27:47] How would for example an electric car company to an ad campaign?
· [31:25] Do you see more companies creating podcast ads?
· [36:19] Do you think some companies do not want to take the time to do a deep dive strategy is because it cost too much or takes too much time?
· [38:11] How do you convince C-level people this is the best way?
· [42:11] Would it be good to know the right time to pivot when the strategy is going wrong?
· [43:57] If you could make a killer ad software what would it be?
· [49:13] Final thoughts
People and Companies, We Mentioned in the Show· Eric Morley was our guest today. Learn more about Blue C.
Episode Length: 59:03Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Ashlee Sang about brand messaging, content, content strategy, the voice of the customer, influencers, and improving your skills in pitching. Plus, learn what piece of content she would create if she went viral!
Show Notes
· [00:44] Are you a coffee or tea drinker?
· [01:13] Can you briefly explain what you do to our listeners?
· [01:57] What did 2020 teach you about content strategy?
· [03:03] How do you create a webinar that is beneficial for people?
· [05:05] Are businesses starting to recognize the evergreen content of producing a podcast?
· [06:02] What has changed from 2020 to 2021 when we’re talking about brand messaging?
· [07:17] How has business pivoted to not just talking about “doing good” but also having an action plan?
· [08:42] For PR pros what messaging should they focus on this year?
· [10:40] PR pros should be using the voice of customer content?
· [11:06] Will influencers play a bigger role or are we seeing a decline in using influencers?
· [12:35] What is going to be the key content for a PR pro to create in 2021?
· [14:16] What skills should PR pros improve on in 2021?
· [16:33] Do research and make sure someone else looks over your pitch?
· [17:24] If you could create any piece of content for yourself that went viral, what would it be?
· [18:12] Final thoughts
People and Companies, We Mentioned in the Show· Ashlee Sang was our guest today. Learn more about Ashlee Sang.
Episode Length: 19:16Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy.
Show Notes
· [04:41] Are you a coffee or tea drinker?
· [06:17] What challenges did businesses face in 2020?
· [10:19] Are we in a more exclusively digital world?
· [12:38] Should businesses create guidelines for their visual identity?
· [19:05] Has it changed where PR pros are creating all digital collateral?
· [24:00] What do brands and PR pros miss from a multi-brand strategy?
· [25:58] What do you look for when you’re hiring a PR pro?
· [27:08] Will we see a shift in more brands starting or being guests on podcasts?
· [32:02] Should PR pros become a producer of audio or video content?
· [34:25] How important is it for digital transformation in 2021?
· [36:56] 2021 is the sequel of 2020?
· [39:34] What is one person you would like to interview on your podcast?
· [41:18] Final thoughts
People and Companies, We Mentioned in the Show· Jinja Birkenbeuel was our guest today. Learn more about Birk Creative.
Episode Length: 42:16Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We discuss 5G and other PR strategies with Howard Waterman. We look towards the future with how people will content while working from home. What is a drive-by and how can you do it not being in the office and what Howard wants 6G to be like?
Show Notes
· [01:28] Are you a coffee or tea drinker?
· [01:32] What are your favorite teas?
· [02:04] What kinds of benefits should we expect from 5G?
· [03:40] What is the best education tool for understanding 5G?
· [04:23] How different will the working environment be since everyone is working from home?
· [05:42] Are we going to see a pivot for wireless and internet service providers, providing better speeds for home internet users?
· [07:09] What has changed hiring a PR pro during the pandemic
· [08:14] Should PR pro looking to expand their skillset into audio and video production?
· [09:20] What is a “drive-by,” and how can people do that in the working from the home environment?
· [10:31] Can people do something to facilitate a new kind of “drive-by?”
· [11:20] What are the three keywords for coaching executives for media interviews?
· [13:31] Are we going to see PR pros control the message?
· [14:38] Will VR play a role in media and interviews or are we going to go back to what was normal?
· [16:56] Will 5G help with video conferencing making them better with more speed and bandwidth?
· [17:53] What are the key trends in wireless we should know in 2021?
· [18:57] If you could create 6G what speed would it be and what features would it have?
· [19:53] Final thoughts
People and Companies, We Mentioned in the Show· Howard Waterman was our guest today.
Episode Length: 20:29Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Best in Biz Awards Founder Julia Zamorska. We talk about why most awards shows don’t work virtually, the best content for them, and what the future looks like for them.
Show Notes
· [02:02] Are you a coffee or tea drinker?
· [02:28] What have you learned from 2020 that you use in 2021 about award shows?
· [03:53] How has pivoted to more announcing your awards been for your award show?
· [05:54] What has been the best ROI when it comes to content?
· [07:13] Have you looked into using VR for your award show?
· [08:27] Have you considered using podcasts to give extra content for your award show?
· [09:30] Did you ever consider using MS Teams or doing virtual award shows?
· [11:40] Do you think the pricing for virtual and in-person events should be different?
· ]13:05] How do you think awards will look in 2021 and beyond?
· [14:12] How have awards shows changed and have they changed for the better?
· [16:12] What do you think the content will look like for awards shows?
· [17:58] If you won an award, what would be your acceptance speech?
· [20:16] Final thoughts
People and Companies, We Mentioned in the Show· Julia Zamorska was our guest today. Learn more about Best in Biz Awards.
Episode Length: 22:23Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Wing Lam of Wahoo’s Fish Tacos and California Love Drops. We talk about how he started California Love Drops, how he’s staying afloat, how to find solutions to problems and some inspirational words to restaurant owners.
Show Notes
· [00:45] Are you a coffee or tea drinker?
· [01:02] Can you explain California Love Drops to our listeners?
· [11:11] How do you try to stay afloat when it’s all up in the air?
· [16:04] Are you going to pivot more from what you learned in 2020?
· [21:15] It seems you’ve started cathartic marketing?
· [25:06] How do you keep finding solutions to problems that arise?
· [35:53] What content has been the most impactful for you?
· [44:07] What inspirational message can you give to those struggling in the restaurant industry?
· [47:55] Final thoughts
People and Companies, We Mentioned in the Show· Wing Lam was our guest today. Learn more about California Love Drops and Wahoo’s Fish Tacos.
Episode Length: 49:14Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We celebrate our first anniversary. We also bring back our first guest, Sharon Oddy to discuss an update on what’s been going on and how the fight to stop illegal robocalls is going.
Show Notes
· [00:57] Are you a coffee or tea drinker?
· [01:13] Can you give a brief description of what your company is all about?
· [01:51] Can you help our listeners understand the difference between good and bad robocalls?
· [03:11] Have the illegal robocalls gotten worse in 2020?
· [04:46] Did we see a rise in COVID-19 robocalls?
· [07:16] How can companies in the medical field help combat those illegal robocalls?
· [09:10] How have the mobile carriers tried to combat bad robocalls?
· [11:20] Will there be any impact when 5G is largely rollout out?
· [12:09] What are we going to be seeing from iconnectiv when it comes to combating illegal robocalls?
· [14:27] RCS is more for Android?
· [15:12] What are some tips to make the right or legal robocalls?
· [16:40] Do you think businesses should try and get employee's work phones?
· [18:49] What does the future of combating and creating robocalls look like?
· [20:22] Fun question: If you could create any legal robocall what would it be?
· [00:00] Final thoughts
People and Companies, We Mentioned in the Show· Sharon Oddy was our guest today. Learn more about iconectiv.
Episode Length: 22:54Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with former CIA hacker and cybersecurity expert Dr. Eric Cole. We talk about what is hacking, how must companies have been hacked, how to do proper cybersecurity, what does this mean for PR pros, and how working from home has virtual offices for companies.
Show Notes
· [00:41] Are you a coffee or tea drinker?
· [01:04] Can you give a brief description of who you are?
· [02:00] Do you use the bug bounty system?
· [03:37] How can businesses adopt cybersecurity with working online?
· [07:52] What are the PR pro's role when it comes to cybersecurity?
· [12:07] What do PR pros miss or do not understand when it comes to cybersecurity?
· [18:13] What should the crisis plan have when it comes to hacking?
· [22:06] How should PR pro handle the B2B crisis aspect?
· [24:13] Are we going to see bigger or more high profile hacking in the next 5 years?
· [26:10] What is the next frontier for cybersecurity?
· [29:16] How can PR pros help their employees understand good cybersecurity when working from home?
· [32:44] If you could create a perfect cybersecurity software what features would it have?
· [34:54] Final thoughts
People and Companies, We Mentioned in the Show· Dr. Eric Cole was our guest today. Learn more about secure anchor.
Episode Length: 35:44Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with GoodGirlPR’s Nickie Robinson about virtual events. The good, the bad, and how to make your virtual events memorable. We discuss tools to use and the future of virtual events.
Show Notes
· [01:12] Are you a coffee or tea drinker?
· [01:18] Do you have a favorite type of coffee?
· [01:39] What do you think is going to be the signficant changes in the event planning industry?
· [02:42] How can people create successful virtual events?
· [03:49] For virtual events, do you think companies should use MS teams and LinkedIn to help make a successful event?
· [05:57] Infotainment should be part of the event planners virtual event?
· [06:12] How can PR pros plan a virtual event?
· [09:40] What do you think of adding live streaming to you event?
· [10:42] What do you think about virtual reality added to events?
· [11:43] Networking is part of events, how can you make an effective networking segment in your virtual events?
· [13:27] How can PR pros and event planners come up with competitive pricing that people want to pay for your events?
· [15:24] Can you use podcast as additional content for events?
· [16:43] Are there any tools you’ve used in monitoring your events?
· [18:32] If you could create any virtual event for yourself what would it be?
· [19:42] Final thoughts
People and Companies, We Mentioned in the Show· Nickie E. Robinson was our guest today. Learn more about GoodGirlPR.
Episode Length: 20:29Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message.
Show Notes
· [00:54] Are you a coffee or tea drinker?
· [01:10] What’s your favorite creamer?
· [01:22] What does make compelling content in 2020?
· [06:08] How should brands figure out when to say something and when not to say something?
· [10:02] How can brands write to their audience without upsetting most of them?
· [12:28] Should PR pros learn how to audio and video edit?
· [18:54] Technology made it easier for podcast to become popular
· [20:21] Where do you think content is going to evlove for brands in the next 5 years?
· [27:03] Do you think the written word will become popular again on social media?
· [28:58] Do you think we are hitting that content overload?
· [34:08] How will increased scrunity on social networks effect brand?
· [41:43] If you had a budget that was limitless how would you spend it on content?
· [42:28] Final Thoughts
People and Companies, We Mentioned in the Show· Justin Petruccelli was our guest today. Learn more about Global Results Communication.
Episode Length: 43:05Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create!
Show Notes
· [00:45] Are you a coffee or tea drinker?
· [03:16] Do you think a lot of these social media companies are losing their uniqueness?
· [04:34] Do you think people are using LinkedIn to its full advantage?
· [06:23] Pet peeves on LinkedIn
· [07:33] LinkedIn emoji tip
· [10:38] Podcast Promoters annoy Brett
· [12:03] How do brands create their own stories on LinkedIn
· [19:52] How Brett figures out who is going to hard sell him on LinkedIn
· [22:14] How can businesses thrive on LinkedIn
· [26:04] LinkedIn is about bringing value
· [30:08] Do you think LinkedIn has a better opportunity of creating more professional virtual events?
· [31:49] If you could create one killer feature for LinkedIn what would it be?
· [33:37] Final Thoughts
People and Companies, We Mentioned in the Show· John C Morley was our guest today.
Episode Length: 35:08Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives.
Show Notes
· [00:57 ] Are you a coffee or tea drinker?
· [01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros?
· [05:03] Do you think VR should become part of the virtual events?
· [06:57] How can PR pros and event planners make virtual events better in 2021?
· [10:19] What are some ways PR pros could use the content for events?
· [12:24] Could PR pros use a “choose your own adventure” with events using MS Teams, Discord, and Slack?
· [14:31] What do you think needs to change for PR pros when messaging products?
· [19:02} Are B2B tech companies facing material shortages and how can they message their customers about these shortages?
· [22:22] How would you help the business when shortages happen?
· [24:50] What trends are you seeing in the B2B tech sector?
· [26:35] What advice do you have for those PR pros that want to be C-level executives?
· [30:00] If you could create a virtual event how would you create it?
· [32:08] Final Thoughts
People and Companies, We Mentioned in the Show· Carla Fitzgerald was our guest today. Learn more about Carla Fitzgerald.
Episode Length: 33:00Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Terry Rich about his success in the PR industry, how he got his start, finding the hook, and how to have an open body when conducting an interview.
Show Notes
· [00:44] Are you a coffee or tea drinker?
· [00:51] Do you like the new Diet Coke’s, or the old fashioned ones?
· [01:09] What was your most memorable PR campaigns?
· [09:07] How do you find the hook?
· [12:03] What do most PR pros overlook when finding their hook?
· [14:32] What tactics have you seen work for your own business?
· [15:54] Find an edge but don’t be too clickbaity?
· [16:29] What skills do PR pros miss or do not think are useful?
· [17:53] Be open to suggestions?
· [18:57] Do you think the push for audio and video content diluted PR?
· [20:06] How can PR pros keep their writing strong?
· [21:25] Fun question: Would you rather talk to 5 highly engaged people or 500 not engaged people?
· [22:28] Final Thoughts
People and Companies, We Mentioned in the Show· Terry Rich was our guest today. Learn more about Terry Rich.
Episode Length: 23:48Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with digitalundivided’s Christina Brown. She is the director of content at digitalundivided and we discuss branding, successful comm campaigns, and content creation.
Show Notes
· [00:43] Are you a coffee or tea drinker?
· [00:54] Do you have any favorites?
· [01:08] Can you explain a bit about what digitalundivided is all about?
· [01:55] Is a inclusive way of getting people’s awareness about people’s voices?
· [02:06] What do you see as the growing trends in branding for nonprofits?
· [03:01] Less talk from the organization and more talk from the people within the organization?
· [03:41] What has been the results using this comm strategy?
· [05:04] What have been some of your successful comm campaigns?
· [07:42] Where do you see content going in 2021 and the future?
· [08:59] Do you think PR pros are going to have to be audio and video editors?
· [09:46] Do you have any favorite tools you use for creating content?
· [10:53] Has COVID-19 impact your organization?
· [12:16] What’s going to be your messaging for 2021?
· [14:27] If you could meet anyone live or dead, who would it be?
· [14:45] Final thoughts
People and Companies, We Mentioned in the Show· Chrsitna Brown was our guest today. Learn more about digitalundivided.
Episode Length: 16:12Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Kent Lundgren about the mobile industry, how they are paving the way for better 5G, messaging to customers, and how they kept the competitors at bay.
Show Notes
· [00:44] Are you a coffee or tea drinker?
· [00:58] Can you explain a little about what Pivotal is about?
· [02:06] So Pivotal is mostly about telecoms?
· [02:15] How is Pivotal helping businesses with making 5G accessible?
· [03:05] How do you message to companies working in the telecoms industry about how you do 5G?
· [03:52] Your value prop is being cost-effective and good tech?
· [05:02] What have been the growing pains when deploying 5G?
· [05:57] Is your messaging in some way saying that Pivotal can make 5G better than the competitor?
· [06:53] Has your messaging changed from the beginning of 2020 to now?
· [08:42] Has COVID impacted your business at all?
· [09:40] Where do you think mobile telecom business is going in the near future?
· [11:42] Are we seeing the first steps into a smart city?
· [12:02] What are some surprising feedback you’ve gotten from your customers?
· [13:08] How have you kept your competitors at bay?
· [14:30] Your messaging to businesses is that Pivotal is an all-in-one solution?
· [15:10] Fun question: If you could meet any tech inventor, who would it be?
· [15:53] Final thoughts
People and Companies, We Mentioned in the Show· Kent was our guest today. Learn more about Pivotal Commware.
Episode Length: 16:52Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Kitecaster’s Ed Zitron. This week we take a closer look at the gaming industry. Where it’s going, what messaging mishaps have happened, and how to be a better PR person in the gaming industry.
Show Notes
· [00:40] Are you a coffee or tea drinker?
· [01:10] It seems the gaming was doing better during COVID-19, where do you think the gaming industry is going?
· [05:55] Another example of COVID-19 related delays is Cyberpunk 2077
· [07:55] How do PR pros redirect a negative rumor into something positive?
· [13:26] What Going Gold means
· [14:01] How PR pros better message their games?
· [18:36] Understanding the gaming culture
· [19:25] Personal story about people not understanding gaming culture
· [20:44] How do PR pros take that harsh criticism and make a better product?
· [24:03] What do you think will happen to the industry as a whole if Epic wins their lawsuit against Apple?
· [28:55] What do you think about cloud gaming?
· [33:40] Do you see a decline in gaming media?
· [36:15] Do you see the podcaster, Youtubers, etc. becoming the new gaming media?
· [36:53] If you could create a console what would you have in it?
· [37:44] Final thoughts
People and Companies, We Mentioned in the Show· Ed Zitron was our guest today. Learn more about Kitecaster.
Episode Length: 39:17Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with GRC’s Vice President UK Kevin Taylor about how to write a press release in the UK. How writing is the most important skill in PR and how the US and UK working together is the best for both countries.
Show Notes
· [01:10] Are you a coffee or tea drinker?
· [01:53] How does the tech startup in the UK differ from the US?
· [03:39] US PR pros need to talk less about the company more about the product?
· [04:55] In your many years in PR how has storytelling changed?
· [07:42] What do you think most PR pros miss when it comes to storytelling?
· [10:21] How has storytelling changed drastically in 2020?
· [12:08] What does the future of storytelling look like?
· [12:32] Has PR gone beyond the written word?
· [14:24] When it comes to startups how do you build awareness in 2020?
· [16:06] Do you think we are seeing a new golden era for PR?
· [18:28] What has 2020 taught you?
· [20:20] Do you think the PR pro will become a reporter for their organization?
· [21:53] Do you think the podcaster or influencer will take the place of traditional media companies?
· [24:25] If you could create the perfect story for yourself what would it be?
· [25:26] Final thoughts
People and Companies, We Mentioned in the Show· Kevin Taylor was our guest today. Learn more about Global Results Communication.
Episode Length: 26:49Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with iconectiv’s Marketing & Business Intelligence Leader Tara Condon about automated voice, text, and chatbots. We discuss why automation is not the problem. How PR pros can communicate that better and more.
Show Notes
· [01:06] Are you a coffee or tea drinker?
· [01:14] What’s your favorite coffee?
· [02:29] Can you explain a little about iconectiv?
· [03:02] How do you gain trust in automated phone calls or text?
· [04:48] How can tech business and government rebuild the trust?
· [06:40] How can the phone makers help?
· [08:14] How can chatbots be misused?
· [09:26] So, we should use verified tags?
· [10:58] Are there ways to compromise chatbots?
· [12:18] Should there be a tool to help people understand what URL shorteners are going to?
· [13:30] What are some good ways PR pros can educate the customer?
· [14:47] What does the future look like for voice, text, and chatbots?
· [15:54] Is there any new tech on the way to help build or maintain trust?
· [16:49] If you could create a tool to restore trust what would it be?
· [17:43] Final thoughts
People and Companies, We Mentioned in the Show· Tara Condon was our guest today. Learn more about iconectiv.
Episode Length: 19:05Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with GRC’s Managing Director Lora Wilson about the state of PR. We discuss how PR pros and brands can navigate 2020 and what is important for PR pros to know and communicate with brands.
Show Notes
· [00:51] Are you a coffee or tea drinker?
· [01:47] What do you think is the current state of the PR industry?
· [03:29] What are the exciting parts of the PR industry?
· [05:19] So, PR is just being fast-paced and being “PR?”
· [05:33] What has been the most profound change in PR?
· [07:40] Are there any ways to help PR pros keep ahead of all the changes?
· [09:45] What are some of the biggest messaging hurdles for PR pros?
· [12:46] Should PR pros being writing two different messages for physical locations?
· [15:00] How has PR changed from 2020 from recent events?
· [17:25] Will there be a bigger emphasis on crisis comm?
· [19:42] How can PR pros communicate to the businesses what is a crisis and what is an issue?
· [22:00] How can PR pros navigate the societal changes in 2020?
· [25:37] Should PR pros keep the majority of people happy because you can’t keep everyone happy?
· [26:12] Will there be a bigger push for PR pros to produce live-streaming?
· [29:35] Should there be more content for internal communication?
· [31:13] Should there be private content for employees only?
· [31:38] If you could PR for anyone in history who would it be for?
People and Companies, We Mentioned in the Show· Lora Wilson was our guest today. Learn more about Global Results Communication.
Episode Length: 33:28Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more!
Show Notes
· [01:11] Are you a coffee or tea drinker?
· [01:37] Can you explain a little bit about Tonkean?
· [02:59] How does Tonkean work with getting things done for PR pros?
· [06:27] What have been some good or effective PR strategies?
· [08:04] What has been some surprising feedback from your customers?
· [09:38] What does makes you different from your competitors?
· [12:11] What PR strategies have been effective in bringing awareness to your potential customers?
· [14:09] What PR strategy do you think is going away in 2021?
· [15:20] Do you think PR pros should update their customer profiles to include remote workers?
· [16:28] Would you change your message for people working from in 2021?
· [17:41] How can PR pros get more employee engagement?
· [19:26] So, PR pro should be going to where their employees go to get their work info?
· [20:24] Do you think in 2021 we are going to have more internal media for employees to consume?
· [21:42] What have you learned in 2020?
· [22:31} What killer feature would you like to see for martech apps?
· [24:02] Final thoughts
People and Companies, We Mentioned in the Show· Details on the Changemakersevent.
· Frank Bauch was our guest today. Learn more about Tonkean.
Episode Length: 24:54Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going.
Show Notes
· [00:54] Are you a coffee or tea drinker?
· [01:20] Can you tell our listeners about inPowered?
· [02:26] Are you an “all-in-one” business for advertising?
· [02:51] What does differential inPowered from your competitors?
· [03:56] So, inPowered can give PR pros the right data, as long as they have goals?
· [04:48] Does inPowered also help with SEO?
· [05:41] What have you seen from digital ads from this year and previous years? Is it getting better or worse?
· [06:41] Has AI played a bigger role in digital advertising?
· [07:38] How can inPowered help PR pros make their ads better and keep customer's worries about privacy low?
· [10:24] How has Apple’s iOS 14 made getting ads to their right people better or worse?
· [11:46] Do you think all these recent changes in the way marketers and PR pros collect data make digital ads better?
· [12:18] How can PR pros and marketers create the right content for their ads?
· [13:16] Do you think PR pros should be more transparent about how much data is collected on consumers?
· [14:53] For 2020 and beyond where do you see content advertising and digital ads going?
· [16:16] What would you like to see changed or become better for digital ads?
· [18:25] Fun question: If you could create an ad campaign for yourself, what would it be?
· [19:20] Final thoughts
People and Companies, We Mentioned in the Show· Chelsea Waite was our guest today. Learn more about inPowered.
Episode Length: 20:09Thanks so much for tuning in. Join us again next week for another episode!
Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
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In This Episode…We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more!
Show Notes
- [00:52] Are you a coffee or tea drinker?
- [01:35] Can you explain Verkada to our audience?
- [02:47] How have you messaged your product to a business that they need security in these times?
- [04:24] Does touchless entry mean using your phone or biometrics to gain entry?
- [04:47] What differentiates you from the customer security options?
- [06:59] What is some unexpected feedback you got from customers?
- [08:21] Your key differentiator is using AI to get the right data to your customers?
- [09:02] Do you think companies are cutting back on security?
- [10:41] What messaging strategy has made an impact on Verkada in 2020?
- [12:15] How is Verkada protecting customer’s information?
- [13:51] What has been some ways Verkada has eliminated or reduced churn?
- [15:44] How has working with brands like Logitech and Upwork helped you with messaging strategies for Verkada?
- [17:08] How do you understand your customer’s journey?
- [18:04] What are a few lessons you’ve learned in 2020?
- [19:28] What are your future messaging strategies for 2020 and beyond look like?
- [20:18] If you could make an all-in-one solution software for PR pros what would it be?
- [20:58] Final Thoughts
People and Companies, We Mentioned in the Show Christina Schultz was our guest today. Learn more about Verkada*.
Episode Length: 22:23Thanks so much for tuning in. Join us again next week for another episode!
Download Options* Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! * If you enjoyed this episode, leave us a review!
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In This Episode…This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.
Show Notes
- [00:51] Are you a coffee or tea drinker?
- [01:39] Can you give a brief explanation about Fintech?
- [03:01] How has the messaging differed from B2B to B2C for Fintech?
- [06:29] B2B Fintech is about easy of use and efficiency and B2C is about instant gratification?
- [07:31] Has Fintech made the financial industry more democratized?
- [09:08] How are the legacy banks trying to keep up with the new Fintech startups?
- [12:03] How can startups differentiate themselves from a Quickbooks?
- [15:11] How do you figure out the pain points for customers to truly be disruptive?
- [18:05] For startups in Fintech is about experiencing the customers' journey?
- [18:50] What do you think is next for Fintech, and, how can PR pros play in role in shaping the future?
- [23:10] What do you think about virtual banking assistance?
- [25:14] Fun question: If you could create any startup in Fintech or Martech which industry would you choose?
- [26:50] Final Thoughts
People and Companies, We Mentioned in the Show Karen Sorenson was our guest today. Learn more about Global Results Communications*.
Episode Length: 28:13Thanks so much for tuning in. Join us again next week for another episode!\
Download Options* Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! * If you enjoyed this episode, leave us a review!
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In This Episode…We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020.
Show Notes
● [00:46] Are you a coffee or tea drinker?
● [01:22] Can you explain what Zendesk is all about?
● [02:32] What is your main differentiator when it comes to your competition?
● [05:13] How has Zendesk made it easier for PR pros to communicate with customers?
● [07:05] Are you seeing instant gratification amplified in 2020?
● [08:36] How are you pivoting away from customer service to customer excellence?
● [11:01] How has worked with Adobe helped with Zendesk with SaaS?
● [13:46] Can you explain to people what churn is all about?
● [15:14] Do you have effective ways of keeping churn at a low rate?
● [16:58] Would deliver an effective solution to a customer’s problem help as well?
● [17:46] What do you think is the future of SaaS?
● [19:24] Customer also wants multiplatform apps for a more connected environment?
● [20:02] What are some takeaways you’ve learned from 2020?
● [22:19] How will you apply what you’ve learned to 2021?
● [23:55] If you could create one feature for Zendesk, what would it be?
● [24:53] Final Thoughts
People and Companies, We Mentioned in the Show● Paige Young was our guest today. Learn more about Zendesk.
Episode Length: 26:13Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
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In This Episode…We discuss why monday.com is named after Monday, what has changed in comm plans since 2020, why education collateral is crucial, and how PR pros can use Transparency in their comm plan in 2021.
Show Notes
● [00:33] Are you a coffee or tea drinker?
● [01:00] Can you explain a little bit about Monday.com?
● [02:42] Has digital workflow programs exploded this year and what messaging has helped make them popular in 2020?
● [03:59] What is the key differentiator that makes you number one?
● [06:15] Making Monday.com accessible to the non-tech-savvy customers
● [06:51] What have been some of the surprising feedback you go this year?
● [08:04] Has your product or feature launches accelerated in 2020?
● [08:38] Did you and your comm team have to pivot from your original plan in 2020?
● [09:48] Did you add more to education collateral?
● [10:46] Have you seen templates on Monday.com become popular or are custom templates more popular?
● [11:08] How has your plan changed from 2020 to 2021?
● [12:01] How have your internal communications changed?
● [13:01] Have you seen which one has worked better than others?
● [14:04] Would you consider doing an internal podcast or live streaming?
● [15:28] What is one thing PR pros should take away from 2020?
● [16:30] Is transparency what PR pros should take into account for 2021?
● [16:56] If you could create any new feature for Monday.com what would it be?
● [17:50] Any final thoughts for our listeners?
People and Companies, We Mentioned in the Show● Leah Walters was our guest today. Learn more about monday.com.
Episode Length: 18:35Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk about with Aspen’s CEO Michael Umansky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers.
Show Notes
● [00:45] Are you a coffee or tea drinker?
● [00:58] Do you have any preferences?
● [01:57] Tell our listeners a little about Aspen and INK?
● [03:57] Does this use AI or machine learning and is it similar to Yoast?
● [07:14] Could you use this in conjunction with Yoast SEO?
● [08:39] When creating this tool did you see PR pros having content figuring out great content for SEO?
● [09:50] PR pros think about press release only for the press, what you’re saying it’s both for SEO and the media?
● [10:44] What do you think PR pros are doing wrong in the SEO perspective?
● [12:27] Do you think brands get it wrong because Google changes their SEO numerous times?
● [13:52] Do you think the future of SEO is more content-focused?
● [15:59] Could INK be used for the one-man content creation show?
● [17:09] Do you think for SEO video will be a major factor?
● [18:03] Do you think PR pros should be aware of smart speaker SEO?
● [18:53] Do you see INK helping PR pros will smart speaker SEO in the future?
● [20:11] Has SEO changed since the pandemic?
● [21:38] Has other industries seen different irrelevancies when it comes to SEO?
● [22:53] Since people are shopping online more, has there been a better understanding of the data?
● [23:42] What was the most memorable or fun content that you wrote for INK?
● [24:34] Final thoughts
People and Companies, We Mentioned in the Show● Michael Unmansky was our guest today. Learn more about INK.
● Affect and Effect blog post
Episode Length: 25:26Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for.
Show Notes
● [01:00] Are you a coffee or tea drinker?
● [01:10] Any favorite ones (coffee)?
● [01:25] What are your most interesting stories in the cybersecurity industry?
● [02:54] You mentioned “black hats,” are there different kinds of “hats?”
● [03:51] Where do you PR pros fall short when it comes to crafting messaging around cybersecurity?
● [05:46] Are there ways PR pros can build that trust?
● [07:06] Has crafting better messaging around cybersecurity is the cause of high profile data breaches?
● [08:20] How can PR pros make a compelling story without being boring?
● [09:40] How can PR pros make compelling stories with influencers in the cybersecurity industry?
● [10:27] Is it different working with hackers as influencers than any other industry?
● [11:17] Do you have tips for PR pros to write a better crisis plan for cybersecurity?
● [14:10] How can brands educate their customers better about how they are protecting their data?
● [15:29] How can small e-commerce sites message to their customers on how they are protecting customer’s data?
● [16:58] How do PR pros educate their employees about cybersecurity?
● [18:26] For PR teams what are some best practices to better protect social media accounts?
● [19:41] Who is your favorite tech inventor/hacker?
● [20:19] Final thoughts?
People and Companies, We Mentioned in the Show● Lauren Koszarek was our guest today. Learn more about Zadara.
Episode Length: 22:19Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
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In This Episode…We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well.
Show Notes
● [00:39] Are you a coffee or tea drinker?
● [01:13] How has big data changed PR and marketing?
● [03:58] Has there been better data for PR and marketing pros to using?
● [05:47] Big data has become more complex since 2019?
● [07:18] Has the pandemic made PR pros better at understanding big data?
● [10:56] Has machine learning or AI helped with deciphering big data?
● [13:25] Should new and veteran PR pros learn skills to better understand big data?
● [14:42] PR pros should have a vision and niche themselves to understand big data?
● [15:26] Making a compelling story about the data will help get the message across to bosses?
● [16:09] How can PR pros craft a story or message to get customers going to the physical location?
● [18:24] Is it also using Google My Business as well?
● [20:03] Could new shopping trends as curbside pickup integrate with big data?
● [20:56] Where is big data going to lead PR and marketing in the future?
● [22:39] Will big data play a bigger role in helping PR pros craft better messages?
● [23:48] If you could create any tools for PR pros to understand big data better, how would you build it?
People and Companies, We Mentioned in the Show● Casey Bush was our guest today. Learn more about Global Results Communications.
Episode Length: 25:06Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Toptal’s Simon Sproule about the freelancing industry. We discuss the future of the freelancing industry, how the pandemic has changed work, if people should go into freelancing, and more!
Show Notes
● [00:40] Are you a coffee or tea drinker?
● [01:09] Can you explain Toptal to our audience?
● [02:09] How do change people’s mindset about freelancing sites?
● [03:17] Is your key difference is getting the top talent and trials?
● [04:03] What is the best communication initiative that has worked for Toptal?
● [06:02] Have you seen a big uptick in businesses searching for freelance remote workers?
● [06:49] What outreach initiative has worked for Toptal?
● [07:54] Do you think the freelancing industry has grown stronger since the pandemic?
● [08:58] How have you seen the top freelance message themselves?
● [09:58] Is it a good time for people to go into freelancing?
● [11:04] What communications strategies do you use to communicate to shareholders?
● [13:07] What do you think are some hurdles for freelancers?
● [14:40] If you could freelance for anyone in history, who would it be?
● [15:13] Final thoughts
People and Companies, We Mentioned in the Show● Simon was our guest today. Learn more about Toptal.
Episode Length: 16:30Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists.
Show Notes
● [00:43] Are you a coffee or tea drinker?
● [02:08] What does the journalism industry look like in 2020?
● [03:23] Could the shrinking newsroom be attributed to the public distrust towards journalists?
● [06:36] Has independent journalists also helped with the shrinking of the newsroom?
● [08:00] What are some of the best practices for media outreach?
● [11:06] What’s the best way of emailing journalists?
● [12:20] Is it good practice to read journalist stories?
● [13:13] Should you use email templates?
● [14:22] What are some good tips for pitching to the media?
● [15:24] Do you recommend tools on monitoring the media hits?
● [16:14] How do you maximize the media exposure once you get the media hit?
● [17:19] What are some extra steps to make the media hits count?
● [19:17] How do you further cultivate that media relationship?
● [21:26] Has media outreach expand to YouTubers, Podcasters, and Bloggers?
● [22:33] How has it affect PR pros finding the small or more niche media outlets?
● [24:12] Should PR pros become journalists?
● [26:08] Do you think PR pros will be creating their newsrooms?
● [27:42] What would be your dream client?
● [28:54] Final thoughts
People and Companies, We Mentioned in the Show● Anne Milo Shanahan was our guest today. Learn more about Global Results Communications.
Episode Length: 31:19Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Purple Orange Brand Communication’s Chris Dickey. We discuss how the lifestyle brands pivot and how they kept their brands relevant through the pandemic. How lifestyles are using live streaming and how a hybrid live streaming and in real life strategy will help propel lifestyle brands forward.
Show Notes
● [00:39] Are you a coffee or tea drinker?
● [01:22] How did the lifestyle brands pivot their message this year?
● [03:42] Did you pivot to the message more about staying healthy during the pandemic?
● [06:42] Was the messaging more around the community?
● [11:20] What were some of the biggest hurdles for you in 2020?
● [14:15] Did you utilize various live streaming services?
● [17:09] What are some of your goals for your clients reopening?
● [18:23] How has the PR lifestyle agencies changed in 2020?
● [19:02] Empathic marketing is going to be a new trend in 2020?
● [20:33] Do you think more brands will use live streaming more?
● [21:25] Do you think lifestyle brands will have a stronger message after recent events?
● [22:37] Do you think 2020 will be a case study on how to be flexible as a PR pro?
● [23:07] What is your hope for the PR industry in 2021?
● [24:06] Final thoughts
People Companies, We Mentioned in the Show● Chris Dickey was our guest today. Learn more about Purple Orange Brand Communications.
Episode Length: 25:20Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Kara Barry, she is the Head of Communications at Topgolf. We discuss how to be flexible, why everything has changed, how to keep your business in the customer’s mind without being selly, and favorite golf courses!
Show Notes
● [00:46] Are you a coffee or tea drinker?
● [01:10] How has worked in pizza delivery and fast food brands helped you in your position today?
● [02:09] Has external and internal communications been blurred over the years?
● [02:02] Should PR pro write internal comms like external comms?
● [03:02] How has company reputation changed in 2020?
● [03:38] Are some practical ways PR pros can build or maintain that trust?
● [05:15] Should companies start caring about shifts in society?
● [06:45] How have recent events changed the golfing industry?
● [08:19] During the pandemic how did you keep your brand in the customer’s mind?
● [10:57] Did you see benefits to changing your messaging to be more educational?
● [13:03] Were you surprised by the sudden uptick in downloads of your game?
● [14:32] Did most of your communication strategy revolve around the game Topgolf created?
● [17:18] Did you utilize other live streaming sites?
● [19:57] How has the future of communications strategy changed in 2020?
● [21:14] Fun question: If you could golf anywhere in the world, where would it be?
● [21:56] Final thoughts
People and Companies, We Mentioned in the Show● Kara Barry was our guest today. Learn more about TopGolf.
Episode Length: 23:17Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Brad Phillips, he is the CEO of Throughline Group and media and media training. We discuss ways to deliver data, how to keep positive when the question seems negative, and how to train your mind to be positive during an interview.
Show Notes
● [00:48] Are you a coffee or tea drinker?
● [01:38] What are some of the written and unwritten rules working with the media?
● [04:27] How do you get clients prepared for the difficult mediums of media?
● [07:15] Do you think in 2020 that preparing clients to go live on their stream?
● [08:38] Are there any ways of accurately avoiding tricks form reporters?
● [11:44] How do you turn a negative question into a positive answer?
● [14:08] How do you train someone to understand their verbal cues and make sure they convey a positive message?
● [16:42] Most media training is about training the mind to be positive?
● [18:32] How do you identify your target audience?
● [21:01] How do you deliver a message that is impactful to your audience?
● [22:38] How can you site data that is compelling when talking to the press?
● [24:38] If you could media train anybody in history, who would you train?
● [26:34] Final thoughts
People and Companies, We Mentioned in the Show● Brad Phillips was our guest today. Learn more about ThroughLine Group.
Episode Length: 28:24Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We talk with Head of Communication at lolli Aubrey Strobel. It’s about marketers understanding the value or Twitter, elevator pitches, and how to find the best way of educating new and returning customers. We also, talk about cryptocurrency and the impact it has had during this pandemic.
Show Notes
● [00:45] Are you a coffee or tea drinker?
● [03:01] Tell our listeners a little bit about lolli?
● [03:57] Can you give a brief introduction to cryptocurrency?
● [05:53] Would the technology be blockchain?
● [07:39] How has your messaging changed from 2019 to 2020?
● [09:23] It seems like 2020 has helped bring awareness to your company?
● [10:59] What were your most successful promos?
● [12:27]Have you seen a better strategy in promoting lolli’s Facebook group?
● [13:35] So Twitter’s way of sharing info quickly is why you have a high follower count?
● [14:22] Do you have any tips for PR pros on how to do giveaways well?
● [15:36] Did you see a big uptick in searches for lolli?
● [17:15] What did you do to capitalize on the uptick on searches for lolli?
● [19:00] What is your education strategy for lolli?
● [21:02] You’re trying to hit the mainstream appeal that cryptocurrency has not achieved yet?
● [22:57] Do you think cryptocurrency still has a messaging problem?
● [24:19] How can the cryptocurrency community have a better messaging strategy?
● [27:40] What have been the most successful ways of educating people?
● [29:59] Twitter is the new elevator pitch or boiler point?
● [32:31] If you could create a cryptocurrency, what would it be?
● [33:20] Final thoughts
People and Companies, We Mentioned in the Show● Aubrey Strobel was our guest today. Learn more about lolli.
Episode Length: 34:17Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more!
Show Notes
● [00:41] Are you a coffee or tea drinker?
● [01:57] Why did you decide to be a PR pro?
● [03:57] What is IABC?
● [05:38] It’s similar to PRSA?
● [06:07] Would you recommend our listeners dive deep in these organizations or get their feet wet first?
● [08:20] Make sure your network is great?
● [10:27] What has PR taught you about PR, messaging, and branding?
● [17:46] How do you avoid being canceled by cancel culture?
● [24:59] 2020 seems to have taught that a crisis plan was important and maybe a diversity plan, too?
● [30:30] How is the content and messaging changing since recent events?
● [37:05] How can companies and personalities avoid going overboard with diversity and inclusion?
● [42:14] What are some tips for small businesses to get started with diversity and inclusion initiatives?
● [48:48] Livestreaming seems to get more employees involved with initiatives set forth by companies?
● [51:14] Is the Oxford comma the right way to use commas?
● [53:24] Final thoughts?
People and Companies, We Mentioned in the Show● Robyn Hannah was our guest today. Learn more about Dynamic Signal.
Episode Length: 00:00Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…Navigating this post pandemic strategy for your client/business can be difficult. This episode we talk with Sarah Evans about live streaming, digital ads, community content, and how she’s an expert list maker. Enjoy!
Show Notes
● [01:10] Are you a coffee or tea drinker?
● [01:26] What are some of your favorite tea?
● [01:43] What have been some of your more memorable successes?
● [03:30] What’s your feeling about the PR industry in this time of uncertianity?
● [05:30] What is the state of branding in 2020?
● [06:48] How has the strategy changed for branding since COVID-19?
● [07:44] What do you think are the biggest hurdles for digital PR strategies?
● [09:58] Have you seen that most companies have put their digital ads on hold?
● [10:34] Do you think it’s wise to reallocated away from paid ads?
● [11:23] How should PR pros advertise for the post pandemic
● [12:53] Could listening through ads help with your customers needs?
● [14:10] Do you think for the post pandemic messaging there should be phases?
● [15:11] Do you think live streaming is here to stay?
● [16:38] What is some advice for those wanting to get into live streaming for the first time?
● [18:21] Do you think podcasting can be another avenue for business to get their message out?
● [19:25] What is the digital PR landscape going to look like once the lockdown is over?
● [20:44] Are we seeing a rise in community focused content?
● [21:56] Are we finally seeing a tipping point in digital only collateral?
● [22:55] How would you brand yourself from a post pademic perspective?
● [24:14] Final thoughts
People and Companies, We Mentioned in the Show● Sarah Evans was our guest today.
Episode Length: 25:16Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…This week we are talking to Danny Craig APR of Stantec. We talk about video production, post pandemic strategy, podcasting, digital content, PRSA and more! If you are a PR pro that needs some guidance on how to handle the opening up of your business, this episode is for you!
Show Notes
● [00:50] Are you a coffee or tea drinker?
● [01:33] What has been some of your greatest accomplishments as a PR pro?
● [05:33] What are some of the problems/roadblocks you see in the PR industry?
● [10:54] What are the current trends you in the PR industry?
● [17:11] Do you think having employee influceners help?
● [18:23] Do you think PR pros should starting learning about video production?
● [23:28] How much more and PR pros relying on content creation?
● [26:35] Do you think PR strategies will only focus on digital content in the future?
● [28:12] How should PR pros approach crisis comm?
● [33:42] What are some good resources to help PR pros write a crisis plan?
● [37:22} What do you think the communication strategy should look like for the post pandemic?
● [41:32] What does the future look like for the PR industry?
● [44:20] Final thoughts?
People and Companies, We Mentioned in the Show● Danny Craig APR was our guest today. Learn more about Stantec
Episode Length: 46:50Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy!
Show Notes
● [00:58] Are you a coffee or tea drinker?
● [01:28] What was one of your most memorable news stories?
● [03:05] What led you to switch from being a reporter to a PR pro?
● [03:52] How has being a reporter given you an advantage of being a PR pro?
● [04:52] Were there any disadvantages to being a reporter?
● [05:31] How did you overcome those disadvantages?
● [06:21] What was more difficult, investigating stories or answering questions from reporters?
● [09:54] What do you think PR pros do wrong when talking to reporters?
● [12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming?
● [13:33] PR pros are becoming more of the gatekeepers?
● [14:21] Should future PR pros become video editors and audio editors?
● [15:45] The news agencies need their PR firm?
● [17:00] How do you think PR will change due to recent events?
● [18:41] Is being authentic and having the right content the future of PR?
● [20:09] Is it more difficult to get the right message out?
● [22:21] Do you think there is a cadence for not overwhelming people?
● [23:36] Has there been a bigger push to look at or update the crisis plan?
● [26:43] You did a crisis plan on the fly?
● [28:14] Do you think this pandemic will push the city and agencies for better collaboration?
● [29:20] Do you think there will be the death of physical collateral?
● [32:07] If you could the PR rep for anyone in history, who would it be?
● [32:58] Final Thoughts?
People and Companies, We Mentioned in the Show● Jon Volzke was our guest today. Learn more about the City of Lake Forest.
Episode Length: 34:14Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more!
Show Notes
● [01:05] Are you a coffee or tea drinker?
● [02:56] How hard was it to make a transition from reporter to a PR pro?
● [04:40] What was the secret behind your most successful campaign?
● [07:07] Having a limited budget did that help train yourself to work with what you have?
● [08:24] How have universities kept up with the PR industry?
● [09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros?
● [10:40] Could using online learning be a tool to help students use live streaming professionally?
● [14:37] What are some mistakes leaders make when creating the messaging strategy?
● [18:28] What are some of the most important metrics that senior management should care about?
● [19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers?
● [20:36] Has recent events changed the way PR pros message to their customers?
● [23:21] Could there be a bigger push for employee influencers?
● [25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros?
● [27:41] Is there a bigger need for crisis comm because of the recent events?
● [29:03] What changes do you want to see in the PR industry?
● [30:33] What advice do you have for students wanting to get into the PR field?
● [31:31] Final thoughts?
People, Games, and Companies, We Mentioned in the Show● Ron Culp was our guest today.
Episode Length: 32:41Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…This week on PR 360 we talk to Ragan Communication and PR Daily’s Editor Ted Kitterman. We talk about the PR industry, crisis comms, digital content creation, and how to message during and post-pandemic crisis. If you are stuck or need tips on how to avoid this episode is for you!
Show Notes
● [01:03] Are you a coffee or tea drinker?
● [01:25] What’s the bird’s eye view of the PR industry?
● [03:12] Do you think we will see more live streaming and podcast from companies moving forward?
● [03:44] Do you see PR pros becoming more digital content creators?
● [04:43] Do you think PR pros have had to brush up on their crisis comm plans?
● [05:59] Do you have any tips for PR pros to maintain their relationships with the lockdown?
● [07:28] Should PR pro pivot to message about the community?
● [09:27] How should PR pro update their crisis plans, any tips?
● [10:31] Do you think 2020 will make collateral all digital?
● [11:39] How should PR pro message about post-COVID or reopening?
● [13:58] Employee relations would be beneficial for PR pros?
● [14:38] Do you think companies should have both internal and external podcasts and live streaming content?
● [15:35] What do you think the future of PR looks like?
● [17:28] Recent events have shown how important PR is for businesses?
● [18:09] Final thoughts
People, Games, and Companies, We Mentioned in the Show● Ted Kitterman was our guest today. Learn more about Ragan Communications and PR Daily.
Episode Length: 19:02Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…We hope everyone is doing well, but, if you’re looking to get a better handle on social media and where it’s going, then, this episode is for you! Brett Deister discusses everything about social media with expert Susie Erjavec Parker. We talk about the future of social media, influencer marketing, strategies for post-pandemic, and more!
Show Notes
● [00:36] Are you a coffee or tea drinker?
● [00:47] Do you have any favorite coffee brands?
● [01:08] What is your favorite social network?
● [02:14] Do you have any favorite social media tools you like to use?
● [03:46] What do you think the state of social media is right now?
● [04:51] Should we be following photographers and designers over Instagram models?
● [05:38] Do you think social networks are going to be targeting more niches?
● [07:04] What excites you about the future of social media?
● [09:05] What you’re saying is focus on the content and people will come?
● [11:19] What metrics should the marketing person focus on?
● [11:58] What tools should PR use to build a community?
● [13:43] Do you think for influencer marketing we are entering a new golden era?
● [15:12] Do you think companies should invest more in employee influencers?
● [16:35] How do you think influencer marketing should change?
● [18:04] Influencers need to work on having a sales deck?
● [18:25] What do you think brands miss when it comes to social media?
● [19:50] What do you think the post-pandemic social media strategy should look like?
● [20:53] What do you think the content is going to look like in 2020?
● [22:31] What apps do you recommend for creating content quickly?
● [23:05] How has consumer behavior changed in the last five years?
● [24:55] Are there some tools for PR pros to follow trends easily?
● [26:30] What is the future of PR?
● [27:43] If you could build a social media tool, what would it be?
● [28:39] Final thoughts
People, Games, and Companies, We Mentioned in the Show● Susie Erjavic Parker was our guest today.
Episode Length: 29:41Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…Presentation is the key to many aspects of a company’s activities. Everything from a press event, to conferences, and funding. We talk with Nils Swedlund about presentations, alternative presentation software, the future of presentations, and presentation pet peeves. If you’ve always wanted to be better at presenting, this episode is for you!
Time Stamps
● [01:01] Are you a coffee or tea drinker?
● [01:32] What is your favorite presentation software?
● [02:17] Do you have a go-to video editing software, too?
● [02:55] Do you have any favorite social media tools?
● [03:26] Is Twitter being used more in the B2B sector?
● [04:41] How have presentations changed over the past 10 years?
● [08:27] Would you recommend or use alternative presentation software?
● [09:44] What is your philosophy in creating a compelling presentation?
● [11:45] Seem like in everything in PR and marketing you’ve got to have a plan first?
● [12:35] Do you have any presentation pet peeves?
● [14:23] Seem like a lot of college presentation mistakes still happen?
● [15:14] Do you think presentations will be reliant on motion graphics and videos in the future?
● [16:44] What do you think the future of presentation will look like?
● [18:52] Do you think the charisma of the speaker will be more important than the presentation itself?
● [20:12] Do you think event presentation is important for the booth?
● [21:43] Do you think live streaming will make its way into presentations?
● [23:15] Do you think the convergence of digital media make presentations better, or a bigger headache?
● [24:44] What other social networks will be used in presentations?
● [26:05] Do you think LinkedIn will play a bigger with their added live streaming feature?
● [27:20] Do you think AR and VR will be used in presentations?
● [28:37] We’ll see VR presentation soon?
● [28:45] What do you think marketers can learn from presentations in their overall messaging?
● [30:40] Where do you think social media is headed in regards to events and presentations?
● [31:58] What advice can you give people want to be stellar presenters?
● [33:29] Final thoughts?
People and Companies, We Mentioned in the Show● Nils Swedlund was our guest today.
Episode Length: 34:51Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more!
Time Stamps
● [01:10] Are you a coffee or tea drinker?
● [01:58] Can you give us a brief description of the different types of AI?
● [06:51] Was machine learning before AI?
● [10:09] What do you think is more beneficial for PR pros?
● [14:42] What are some ways AI can help PR pros?
● [16:33] Were chatbots the beginning of PR pros understanding how to implement them?
● [18:54] How do you see AI being implemented in PR and marketing?
● [20:36] How can AI help with influencer marketing?
● [22:32] What is data bias?
● [24:58] Do you think the next generation of PR pros will need to be data scientists, too?
● [27:00] Should universities add AI to their curriculums?
● [29:18] If you could create a personality for an AI what would it be?
● [30:25] Final thoughts?
People and Companies, We Mentioned in the Show● Learn more about Martin Waxman Communications
● Martin Waxman was our guest today.
Episode Length: 31:44Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.
Time Stamps
● [01:06] Are you a Coffee or tea drinker?
● [01:57] Tell our listeners a little about CommCore?
● [02:35] Did you help manage the Tylenol crisis?
● [04:32] What are the biggest pain points for PR pros in 2020?
● [06:24] Have you seen the message pivoting from selling a product to community building?
● [08:35] Do you think PR pros are getting reacquainted with their crisis plan?
● [12:16] How does someone start to write a crisis plan?
● [14:19] Is there some type of quick way to create a crisis plan in a crisis?
● [16:12] Do you think have templates for the major social media platforms good for a crisis plan?
● [17:47] Should you have multiple templates for the same crisis?
● [18:30] Is live streaming and podcasting going to be part of the crisis plan?
● [20:44] Live streaming becoming a bigger part of the PR messaging plan.
● [21:30] How has 2020 brought crisis comm to the forefront?
● [23:54] Do you think media training will now include live streaming?
● [25:36] What are some common mistakes people make when talking to the media?
● [29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence?
● [30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches?
● [33:21] Final thoughts?
People and Companies, We Mentioned in the Show● Learn more about CommCore
● Andy Gilman was our guest today.
Episode Length: 34:52Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
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In This Episode…This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!
Time Stamps
● [01:03] Are you a coffee or tea drinker?
● [01:35] What excites you about PR and Marketing?
● [03:08] Can you tell us a little bit about the current company you work for?
● [05:12] How do you message telematics to your customers?
● [07:02] How to you use a buzzword like smart cities for cities to utilize telematics?
● [08:41] What are your key KPIs?
● [10:38] Is analytics getting smarter or more difficult to analyze?
● [11:48] Do you think you’ll add a podcast to the content mix in 2020?
● [12:39] What are the key pain points for PR and marketing pro to reach their goals in 2020?
● [13:56] What is one thing you wish you knew before starting your PR career?
● [14:30] Do you think PR and marketing will become one?
● [15:09] If you could create a marketing tool, what would you create?
● [16:30] Final thoughts?
People and Companies, We Mentioned in the Show● Learn more about Geotab
● Kelly Hall was our guest today.
Episode Length: 17:31Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!
Time Stamps
● [01:09] Are you a coffee or tea drinker?
● [02:05] Why did you decide to run for office?
● [06:51] Can you give us a brief over about your responsibilities?
● [08:38] What is the process of writing a crisis plan?
● [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?
● [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?
● [13:32] Do you write your press releases before a crisis?
● [14:41] Do you use different mediums to get the message out for different generations?
● [16:23] Do you factor in the different social media templates for the crisis plan?
● [18:50] Do you use different spokespersons or influencers to reach different generations?
● [21:38] How has live streaming playing a part in the overall crisis strategy?
● [23:42] Do you think businesses should be using LinkedIn live more?
● [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?
● [33:19] Do you think podcasting will be the new “fireside chats?”
● [34:50] What other forms of digital communication have you found effective getting your message across?
● [37:19] How do you combat misinformation?
● [40:22] How do you handle criticism, and how do you go about implementing those changes?
● [42:14] Do you have advice for other elected officials on creating a crisis plan?
● [43:51] Final thoughts?
People and Companies, We Mentioned in the Show● Learn more about PR & Politics
● Chad Mcleod was our guest today.
Episode Length: 45:08Thanks so much for tuning in. Join us again next week for another episode!
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This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy!
Time Stamps
● [00:42] Q1: How can teams accurately record the impact of a hot story?
● [03:38] Q2: Is there some ways to keep the momentum going?
● [06:19] Q3: Is it better to have small core team for handling hot stories?
● [08:03] Q4: It seems like a smaller team can pivot when needed?
● [09:37] Q5: How do you effectively message to company the PR/marketing efforts?
● [13:47] Q6: How difficult can it be to generate buzz?
● [18:11] Q7: What is one thing you would like to our listeners?
● [20:01] Q8: What are some skills that Comm Directors should brush up on?
● [22:06] Q9: Do you think bad movies, shows, books teach you what not to do?
● [24:47] Q10: Understand the audience when creating content?
● [25:19] Q11: Final Thoughts?
People and Companies, We Mentioned in the Show● Ed Finegold was our guest today.
Episode Length: 26:44Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it’s important to recognize when stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy!
Time Stamps
● [00:53] Q1: Coffee or Tea Drinker
● [01:01] Q2: Do you have a favorite coffee brand?
● [01:21] Q3: Explain to our listeners the unexpected hot story you had?
● [06:03] Q4: What did you guys do to keep that momentum going?
● [08:06] Q5: What are some of the steps you took to prepare for the hot story?
● [10:20] Q6: Should we look at marketing messaging as books with chapters?
● [12:31] Q7: Personalizing a story is important?
● [14:05] Q8: What can derail momentum?
● [17:48] Q9: How do you continue this hot or viral story?
● [21:54] Q10: Are any templates for implementing plans for hot stories?
People and Companies, We Mentioned in the Show● Ed Finegold was our guest today.
Episode Length: 25:25Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
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In This Episode…Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you!
Time Stamps
● [01:09] Q1: Coffee or Tea Drinker?
● [02:00] Q2: What excites you about tech?
● [03:50] Q3: Can you explain a little about Plannuh?
● [05:08] Q4: Are you implementing AI or machine learning?
● [06:11] Q5: It seems like AI is being used more and more in marketing?
● [08:23] Q6: You think team cohesion can be the problem?
● [09:26] Q7: Were do you think PR/marketing is headed for the future?
● [10:35] Q8: What do you think the key to relationships are in PR?
● [11:44] Q9: Personalization in a message?
● [12:55] Q10: What do you think is the biggest hurdles for CMOs?
● [14:30] Q11: It seems like CMO and marketers are always the first to go in a bad economy?
● [15:13] Q12: What are the key kpis CMOs should be focusing on?
● [17:26] Q13: Do you think voice search overtake traditional search?
● [19:36] Q14: Do you think marketers should use some resources for voice search?
● [20:48] Q15: What other tools would you like to develop or see other people develop?
● [22:25] Q16: How do you think marketers are going to have to change or adapt to new data privacy laws?
● [25:02] Q17: What do you think is some of the biggest issues facing marketers today and in the future?
● [25:53] Q18: Do you think marketers are going to have use more tools to get the right measurements?
● [27:16] Q19: Do you think the messaging is going to become more holistic and personalized?
● [28:48] Q20: What advice do you have for future marketers and CMOs?
● [31:01] Q21: Final Thoughts
People and Companies, We Mentioned in the Show● Learn more about Peter Mahoney
● Plannuh was our guest today.
Episode Length: 32:30Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Direct Download: Right-click here and click “Save As” for a direct download.
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In This Episode…PR 360 wishes everyone a safe and healthy week in these emerging pandemic times. This week we talk with BizHack’s founder Dan Grech. We talk about the sudden change we’ve all faced in the business world. Find out ways to jump start your marketing/PR today and, how to pivot. Plus, why it’s important to advertise now!
Time Stamps
● [00:49] Are you a coffee or tea drinker?
● [01:16] Tell us a little about BizHack?
● [03:57] Can you tell our listeners what you’ve learned about digital marketing and PR?
● [04:56] What advice can you give businesses about digital marketing?
● [06:07] What was your appeal to start two startups?
● [07:21] Do you think PR pros should rewrite their crisis plan?
● [10:51] How should PR pros use internal communication for those employees that want to work from home?
● [12:31] How should companies like Slack tweak their messaging?
● [18:04] How do you think storytelling will evolve for PR pros in 2020?
● [19:29] Do you think podcasting will help elevate digital content in 2020?
● [20:45] What are some blind spots that businesses do or don’t see in 2020?
● [21:45] What should PR pros focus on when it comes to their strategy in 2020?
● [24:30] How should universities adapt their curriculum to better serve PR pros?
● [26:04] Do you think schools should still teach the traditional aspects of PR?
● [26:58] What would be your ideal marketing dream team?
● [27:33] Final Thoughts
People and Companies, We Mentioned in the Show● Learn more about BizHack
● Dan Grech was our guest today.
Episode Length: 27:25Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Direct Download: Right-click here and click “Save As” for a direct download.
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In This Episode…This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging!
Time Stamps
● [01:05] Q1: Coffee or Tea Drinker?
● [01:43] Q2: What made you work as a PR Practitioner in the tech industry?
● [04:00] Q3: Can you give us some insights working in the tech industry as a PR Practitioner?
● [05:44] Q4: You’re always selling the idea to a person?
● [05:56] Q5: What excites about PR/digital marketing in 2020?
● [06:50] Q6: Where do you think SEM and ecommerce is going in 2020?
● [08:00] Q7: More personalized messaging?
● [08:15] Q8: Can you explain what alefedge is all about?
● [10:55] Q9: Any new marketing/PR strategies you are trying to reach people?
● [12:46] Q10: What content have you seen that works best for the audiences you are trying to reach?
● [13:45] Q11: Does social media fit within your marketing/PR strategy?
● [15:07] Q12: Are you utilizing videos and live streaming on LinkedIn
● [15:53] Q13: Are you using or testing any new content?
● [17:20] Q14: How does your technology protect user data?
● [19:52] Q15: What advice do you have for people that want to work in the PR tech industry?
● [20:50] Q16: Final Thoughts
People and Companies, We Mentioned in the Show● Learn more about alefedge.
● David Span was our guest today.
Episode Length: 22:57Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
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In This Episode…Hi everyone! Today, we are looking to learn from our guest Neal Schaffer as we talk about social media, content and management tools. We also chat about influencers, data caps and more! Enjoy!
Time Stamps
● [00:52] Are you a coffee or tea drinker?
● [01:31] What’s your favorite social media right now?
● [03:58] What do you think the state of social media is in right now?
● [08:38] LinkedIn has a great organic reach, what do you think of LinkedIn’s organic reach?
● [10:17] With COVID-19, do you think PR pro will have to find a way to pivot to only digital initiatives?
● [12:26] What does influencer marketing look like in 2020?
● [16:11] Talking about working in the gaming industry and influencers
● [17:34] Talking about a new way of doing influencer marketing
● [19:40] What are the best social media management tools out there?
● [22:03] For those PR pros wanting to make graphics, do you think Canva is the best software for them?
● [24:12] What do you expect to see from social media companies in 2020?
● [27:23] Do you think social networks are going more niche?
● [28:56] Do you think the legacy social media companies have hurt the industry from their previous missteps?
● [32:17] What do you think are some common mistakes companies make when using social media?
● [34:12] Most businesses are leery of new social networks
● [36:41] What hurdles and challenges are PR pros going to face this year?
● [38:14] Do you think colleges are equipped to keep up with the changes in digital marketing?
● [41:59] Do you think live streaming will be the next “hype” content?
● [44:14] Do you think businesses will look to create podcasts as another avenue for content?
● [50:12] If you could create a social network, what would you create?
● [51:27] Final thoughts
People and Companies, We Mentioned in the Show● Buy his book The Age of Influence – The Power of Influencers to Elevate Your Brand
● Neal Schaffer was our guest today.
Episode Length: 53:04Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode… Science, tech, and startups. They're within the most exciting tech sectors today. And Barry Matsumori CEO of BridgeComm, loves it! This week on PR 360 we talk with Barry about startup life, the value proposition that led to Qualcomm being dominant, taking risks and following with passion. It’s a great episode for anyone that needs some inspiration.
Time Stamps
● [01:26] Q1: Are you a coffee or tea drinker?
● [01:55] Q2: What is a typical day for you?
● [02:49] Q3: What led you to the roles how did it shape you?
● [03:44] Q4: What led you to land in the science and space field?
● [05:56] Q5: What insight can you give our listeners about startups?
● [08:00] Q6: What are some of the risks working at a startup?
● [10:27] Q7: What are some of the benefits at working at a startup?
● [11:30] Q8: What is appealing to you for working at a startup?
● [11:50] Q9: What marketing strategies made Qualcomm a dominant company in the mobile industry?
● [12:45] Q10: What were the key value propositions for Qualcomm?
● [14:14] Q11: How did your time at Qualcomm help you with SpaceX and Virgin Space?
● [15:10] Q12: Explain to us what Bridgecomm and the tech?
● [16:25] Q13: How does the tech of Bridgecomm help the telecom industry?
● [17:58] Q14: Will Bridgecomm tech be a competitor for 5G or enhance it?
● [18:57] Q15: Does that mean no more drop signals?
● [19:22] Q16: What are you excited about in the tech and space field?
● [20:47] Q17: Do you have any advice for people wanting to get into the startup, space, science, or tech fields?
● [22:00] Q18: Final Thoughts?
People and Companies, We Mentioned in the Show● Learn more about BridgeComm, Inc.
● Barry Matisumor was our guest today.
Episode Length: 23:35Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more! Get excited for the future of 5G and PR!
Time Stamps
● [01:06] Q1: Are you a coffee or tea drinker?
● [01:32] Q2: Are you an iPhone or Android user?
● [01:50] Q3: What does your typical day look like for you?
● [02:36] Q4: How do you communicate that Verizon has the best 5G?
● [03:46] Q5: Is there any initiative to bring awareness about 5G to non-tech people?
● [04:44] Q6: How do you get businesses and early adaptors on board with 5G?
● [05:46] Q7: How does 5G help with the gaming industry?
● [06:00] Q8: Which content do you use to get people excited for 5G?
● [07:03] Q9: What is the most beneficial content driving awareness for 5G?
● [08:55] Q10: What types of tools do you use to monitor your PR efforts?
● [09:34] Q11: Is Verizon using influencers to get the word out on 5G?
● [10:12] Q12: Does Verizon use different tiered influencers?
● [11:29] Q13: Do you listen to podcasts and do you have a favorite one?
● [11:54] Q14: What are the important skills and traits for people wanting to get into the PR tech industry?
● [12:49] Q15: Do you have any advice for people wanting to get into this industry?
● [14:00] Q16: What are you looking forward to in the tech/telecom industry?
● [14:34] Q17: Final Thoughts
People and Companies, We Mentioned in the Show● Learn more about Verizon
● Kim Ancin was our guest today.
Episode Length: 15:20Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy!
Time Stamps
● [01:08] Q1: Are you a coffee or tea drinker?
● [01:34] Q2: Give a brief description of what Western Digital is all about?
● [02:54] Q3: How does your team navigate acquisitions from a communication perspective?
● [05:45] Q4: How does SanDisk figure out the right products for their customers?
● [06:45] Q5: How does Western Digital communicate and pivot with their audience?
● [08:00] Q6: Do you think SanDisk will push more into the drone industry?
● [08:50] Q7: How do you message that Western Digital is the leading company in the data industry?
● [11:30] Q8: How do you focus your messaging on the core audience?
● [13:30] Q9: How do you go about getting leads for B2B customers?
● [15:25] Q10: What are the strengthens and weaknesses going from agency to in-house?
● [16:48] Q11: Does Western Digital have different tier influencers?
● [18:13] Q12: What platforms have you seen the most success for influencers marketing?
● [19:02] Q13: What does the future of communication look like for Western Digital in 2020
● [20:45] Q14: What are some strategies for content in 2020?
● [22:03] Q15: What do you find the best social networks for customer excellence?
● [23:18] Q16: What are the key strategies for Western Digital in 2020?
● [25:03] Q17: Any favorite tools to decipher the data?
● [25:50] Q18: Fun Question: Will SATA ever die?
● [26:54] Q19: Fun Question: Will we see more articles that PC is “dying” again?
● [27:42] Q20: What is some advice getting into the storage and communication industry?
● [30:05] Q21: Final Thoughts?
People and Companies, We Mentioned in the Show● Learn more about Western Digital
● Steve Shattuck was our guest today.
Episode Length: 31:01Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…In this episode of PR 360, we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about data, this is the right episode for you!
Time Stamps
● [01:05] Q1: Are you a coffee or tea drinker?
● [01:10] Q2: What is your favorite (coffee or tea)?
● [01:22] Q3: Can you tell us a little about data science?
● [02:26] Q4: How do PR Pro make those actionable insights and use data the best of their abilities?
● [03:40] Q5: Are there any tips of tricks to understanding data and getting the great insights from it?
● [05:00] Q6: Could the data help a PR Pros steer them in creating great content?
● [06:55] Q7: What do you think the future of data science looks like in the next 5 years?
● [09:31] Q8: What tools do PR Pros need to decipher the data?
● [11:22] Q9: What companies are using the data well?
● [12:24] Q10: How can PR Pros can be ethical about data collection?
● [14:51] Q11: Do you think General Data Protection Regulations (GDPR) help PR Pros guide them to use data wisely?
● [17:05] Q12: Do you think the big tech companies Google or Amazon have collected too much data?
● [20:55] Q13: Do you think the speed of data collection speed up with 5G?
● [21:37] Q14: Do for people interested in the data science field?
● [23:00] Q15: Final Thoughts
● [29:40] Word of the Day
People and Companies, We Mentioned in the Show● Learn more about Identity Praxis
● Michael Becker was our guest today.
Episode Length: 30:02Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more!
Time Stamps
● [03:36] Q1: How do you know how long to pause a story? What’s the time frame?
● [05:20] Q2: Why there is no more stories about avocado toast.
● [06:04] Q3: Do you think AI will help create stories for brands?
● [08:33] Q4: What exercises can be done to become better storytellers?
● [10:55] Q5: What brands are doing really well in the storytelling department?
● [14:47] Q6: Do you think VR and AR will help stories become more immersive?
People and Companies, We Mentioned in the Show● Jason Moriber was our guest today.
Episode Length: 20:00Thanks so much for tuning in. Join us again next week for another episode!
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In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!
Time Stamps
● [01:23] Q1: What do you prefer, coffee or tea?
● [02:21] Q2: What are some of your favorite books?
● [05:06] Q3: What is the difference between agencies telling a story and companies telling a story?
● [07:04] Q4: Have we overused the phrase, “tell your story?”
● [08:54] Q5: What type of personality traits or skills does it take to craft brand stories?
● [15:35] Q6: What content is best suited for brands to tell their story?
● [17:51] Q7: What are some of your favorite tools to monitor a story you created?
People and Companies, We Mentioned in the Show● Jason Moriber was our guest today.
Episode Length: 20:38Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
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Tracking what is being said about your clients or company is imperative for any PR professional. This week Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io. We discuss the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy!
Time Stamps
● [00:40] Q1: Are you a coffee or tea drinker?
● [00:57] Q2: Are you an Android or iPhone user?
● [01:51] Q3: What tools do you think PR Pros need to do their jobs?
● [03:24] Q4: How is TechNews different from Meltwater or Cision?
● [05:06] Q5: TechNews has niched themselves into a category?
● [05:31] Q6: What types of skills PR Pros need on how PR and marketing are being more digital focus?
● [08:38] Q7: Do you think TechNews is more beneficial for the one-man PR Pro?
● [09:45] Q8: It will help PR people have automated lists?
● [10:07] Q9: Does TechNews do anything in the influencer marketing space?
● [11:37] Q10: Is that similar to the Klout score in the early 2000s?
● [12:07] Q11: What do you think AI is going to do for TechNews?
● [13:04] Q12: Do you think AI will help data become more personalized?
● [14:16] Q13: Do you think the future of PR Pro will become more data scientists?
● [15:01] Q14: Do you think digital and physical tracking will morph and understand people better?
● [16:00] Data misuse has been in the public’s mind for months.
● [16:34] Q15: Do you think PR will ever be fully digital?
● [18:04] Q16: Do you think podcasting will be another tool to get the message out?
● [18:59] Q17: What excites you about the tech industry?
● [20:41] Q18: How are some ways PR Pros can get the right data?
● [23:01] Q19: Where do you think PR Pros waste their time when it comes to tracking?
● [24:30] Q20: Similar to reach on social, but, what did those people that you “reached” do?
● [26:22] Q21: How much data is too much data?
● [29:00] Q22: Do you have any advice for people that want to get into PR and the tech industry?
● [30:47] Q23: Final Thoughts
People and Companies, We Mentioned in the Show● Learn more about TechNews
● Leon Harbar was our guest today.
Episode Length: 32:59Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
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Do B2B businesses do social media? Can you make ‘unsexy’ B2B social media fun? We talk with Stacey Sayer, Corporate and Digital Communications for Global Marketing at Advanced Energy, about social media and B2B, how B2B uses social media to bring awareness and debunk a few misconceptions about it, content marketing, what the future of B2B social media looks like, and cat ownership. It’s the Purrfect episode for you! Enjoy!
Time Stamps
● [01:07] Q1: How many cats?
● [01:16] Q2: Coffee or tea?
● [01:20] Q3: What is the first thing you do when you get into the office?
● [01:45] Q4: Tell us a little bit about the company you work for?
● [02:26] Q5: What are your go-to social networks for working in the B2B industry?
● [02:51] Q6: What are the misconceptions working as a social media manager in the B2B industry?
● [03:36] Q7: How do you bring “unsexy” to a B2B business?
● [04:34] Q8: What content does not work for B2B?
● [05:25] Q9: What types of tools do you use to help create content?
● [06:53] Q10: Is there a push to do video and live streaming content?
● [07:55] Q11: How do you plan your storytelling?
● [09:12] Q12: Is LinkedIn a bigger priority than other social networks?
● [11:24] Q13: Are there plans to do live streaming in the content mix?
● [12:47] Q14: Are there plans to produce a podcast?
● [13:53] Q15: Is there a plan to use AI and machine learning tools to help with the social media strategy?
● [15:03] Q16: What do you think the future of B2B social media marketing?
● [17:22] Q17: What advice would you give for students getting into this industry?
● [19:22] Q18: Do you think learning Adobe Creative Suite is a benefit?
● [19:56] Q19: Final Thoughts
People and Companies, We Mentioned in the Show● Learn more about Advanced Energy
● Stacey Sayer was our guest today.
Episode Length: 22:04Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Direct Download: Right-click here and click “Save As” for a direct download.
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● If you enjoyed this episode, leave us a review!
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In This Episode…Welcome to PR 360! A podcast where we discuss and interview the elite players in today’s communications industry. Today, PR 360 welcomes our first guest Sharon Oddy, head of marketing and corporate communications at iconectiv who sheds light on the robocalling phenomenon and the consequences legitimate businesses face as a result of this when used in an unethical manner. A very informative episode that should not be missed!
Time Stamps
● [00:56] Q1: What is your (Sharon) morning routine?
● [01:37] Q2: What are the Greatest Strengthens and Skills to Succeed?
● [03:11] Q3: What would your seven-year-old self say about joining this industry?
● [04:34] Q4: How has your first job helped shape the person you are today?
● [06:29] Q5: What life events led to going PR career in the tech or industry?
● [08:06] Q6: How does fit within new technology and 5G in the business and consumer world?
● [10:50] Q7: How to their customers they are working on the problem?
● [16:17] Q8: How does communicate that not all are bad?
● [20:41] Q9: Do you (Sharon) answer your phone when you do not recognize the number?
● [21:52] Q10: Do you like coffee or tea?
● [22:33] Q11: Final Thoughts
People and Companies, We Mentioned in the Show● Learn more about iconnectiv
● Sharon Oddy was our guest today.
Episode Length: 23:46Thanks so much for tuning in. Join us again next week for another episode!
Download Options● Direct Download: Right-click here and click “Save As” for a direct download.
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● If you enjoyed this episode, leave us a review!
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