eCommerce Titans: Recent Episodes
DimNiko Agency
eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.
This is not a podcast for dropshippers, beginners, or those looking to “get rich quick”. Nor this is a podcast where the host systematically interviews and promotes their own circle of friends. eCom Titans hunts down and throws into the spotlight those who are achieving the unachievable, revealing their secrets, and lifting the veil to uncover the strategies being used to grow eCommerce Brands
It's no shock we've seen an increase in costs around the globe. As the economic tension grow, brands everywhere are trying to find different ways to fight inflation. In this episode of the eCommerce Titans Podcast, Media Buyer, Quintin, shares how increasing your average order value can help fight inflation.
For other resources on your AOV check out the podcast below:
How your cost of goods and average order value are related:
https://anchor.fm/ecommercetitans/episodes/How-your-cost-of-goods-and-average-order-value-are-related-e1l81eb
We've been chatting about COGs quite a bit later, and now we're segwaying into your average order value. In this episode, Patri discusses how these very two important metrics are tied into one another. Take a listen and let us know what you think!
Small brands are being affected by the increase of cost of goods and breaking their margins. In this episode, Patri is joined by our senior media buyer, Ago, where they discuss how brands are being affected and what they can do to try to mitigate the losses.
If you're looking to read more about how brands are dealing with the increase of COGs, use the links below:
How To Decrease COGs to Increase Margins?
https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/
Savings on COGs? Here’s where to spend it
https://dimniko.com/blog/savings-on-cogs-heres-where-to-spend-it/
How Brands Can Navigate Their Cost of Goods Sold
https://anchor.fm/ecommercetitans/episodes/How-Brands-Can-Navigate-Their-Cost-of-Goods-Sold-e1jukg9
How Big Brands are Dealing with the Increase of COGs
https://anchor.fm/ecommercetitans/episodes/How-Big-Brands-are-Dealing-with-the-Increase-of-COGs-e1k80d1
It's no lie that COGs are increasing. You've heard this from us over the few weeks. In this episode, we are joined by senior media buyer, Matej, on how big brands are dealing with the cost of goods increasing.
To see how you can reduce your COGs, read our latest blog post here:
https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/
And, to hear our last episode from Maryana on the state of COGs and eCom, listen to our last podcast here:
https://anchor.fm/ecommercetitans/episodes/How-Brands-Can-Navigate-Their-Cost-of-Goods-Sold-e1jukg9
COGs got you down?
This is an age old story we've been hearing from brand after brand.
Almost every brand we speak to has something to say about their cost of goods increasing exponentially resulting in their margins decreasing. This can directly be associated with inflation and the economic environment. Regardless of our economic state, there needs to be a way to navigate your brand through this hyper-inflation.
During this episode Maryana discusses how eCommerce brands are fighting head on with their COGs and how they can navigate their way through.
Additional Resources:
How to Decrease Your COGs Blog:
https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/
Listen to Adriana, DimNiko's Content Manager, and DimNiko's Lead Media Buyer, Patri as they talk about the impact of the zen generation on current online business. Learn how you can take advantage of this set of audiences that will give more sales to your business.
The customer journey can show you your customers' actions, thoughts, and emotions. Tune in to Maryana, our Lead Media Buyer, and Anais, our Content Manager, and be enlightened about the importance of content planning for your brand.
360° Marketing Campaign promotes consistent messaging to all the marketing elements. Tune in to Anais and Maryana, our media buyers, and learn more about how your business can benefit from it.
Facebook Ads and Google Ads are providing retargeting and audience-based targeting features. But how can these two work together? Listen as Charnel and Ago together with Patri, our media buyers talk about how you can make Facebook and Google Ads work together.
When consumers consider purchasing your product, they ask themselves how it will product value to their life. Consumers strive to learn more and seek knowledge about both your product & business.
Understanding the value of your product helps you effectively educate and advertise it to your customers.
Learn why you need to know the value of your product.
An eCom landing page must have a clear objective of getting customers to the desired action. Listen to this podcast and learn about the new landing page concept of Quintin, one of DimNiko's Media Buyers.
It's essential to clarify what defines your business and what makes it unique. It needs to be honest and consistent. Tune in to learn more about building your brand story. Listen to Maryan, DimNiko's awesome Media Buyer together with Ana, DimNiko's Content Manager talk about it.
For Part 2, you will learn more about what it takes to build a community and how your business can benefit from it. Tune in with Patri, Alex and Adriana, DimNiko's Media Buyers, to learn more.
There are important steps to take if you want your business to succeed. How exactly do you start an eCommerce business? Tune in as Isabel and Patri, DimNiko's amazing Media Buyers, talk about the things you should know when starting an eCommerce business.
Going viral doesn’t happen to many posts, making it desirable. Some posts may go viral without any planning at all. Maryana, Media Buyer and Anais, Content Manager of Dimniko will talk about how to make your post go viral.
Online businesses should develop a budget for ad campaign expenses. Listen to Matej, one of DimNiko's Media Buyers, as he talks about how you can properly manage campaigns with big and small budgets.
According to TikTok, a strong indicator of interest is when a user finishes watching a video. Learn more about it here from DimNIko's Media Buyers Maryana, Zsoka, and Antonela.
A good media buyer must be able to have a good understanding of the industry where the customers are in. Hear it first from Maryana, DimNiko's Media Buyer and Monika, DimNiko's General Manager to know how to be a good media buyer.
Global growth can be both daunting and rewarding. Listen to Maryan and Quintin, DimNiko's Media Buyers, talk about the steps you can take. Know about the mistakes to avoid.
Tune in with Alex and Adriana, one of DimNiko's awesome Media Buyers, and discover how you can build a community for your business. Learn how to utilize a community to grow your business.
Generating good quality leads is the backbone of every business. Listen to Isable and Patri, our rockstar media buyers in Dimniko to learn how to generate your leads succesfully.
All KPIs affect the efficiency of your campaigns. All KPIs play a vital role to help you scale your campaigns up. Listen to this episode as Matej, one of our media buyers, talks about setting realistic KPIs for Facebook Ads.
Tiktok promotes open engagement. This has been an innovation in the eComm industry. Listen to Zsoka, one of DimNiko's media buyers, and learn the benefits of TikTok Advertising.
Regardless of what trends emerge in 2022, you can never go wrong with the tips we have provided in this episode. Tune in to our latest podcast episode with Tatev, one of our media buyers, to talk about our expected eComm trend for the year 2022.
Many speculated that iOS14 update could threaten businesses to promote their products online. Listen to Ago, one of our media buyers, talk about overcoming iOS14 update changes.
Ecommerce has raised the standards for different brands. It has proven that delivering a stellar online experience is possible. Learn from Quintin, one of our awesome media buyers in DimNiko, what eComm businesses should look out for in 2022.
It's time to prepare your online shop. Tune in to our latest podcast episode. Listen to Maryana, one of our rockstar media buyers, to save yourself from stress this Christmas!
Spying on your competitors is technically under the market research category. In this podcast episode Alex, one of our excellent media buyers, will talk about how to spy on your competitors effectively. Tune in!
You might be wondering how Black Friday this year would be. To help you increase sales on Black Friday, we've put together a list of strategies to follow. Listen to Matej, one of DimNiko's fantastic media buyers, and learn how you can get ready for Black Friday.
Ever wish you could get your hands on more data for your ad campaigns that will help you improve your ads. Patri and Ago, our rockstar media buyers, will talk about Facebook's Conversion API. Tune in to this podcast episode.
How can you acquire new customers at the lowest cost possible? You’ve probably wondered about this a lot. Listen to this podcast episode and learn from Oriana, our Business Development Manager as she discusses a new strategy to drop your CPA and increase your ROAS.
There is always a higher intent to purchase during the holidays among shoppers. Listen to one of our Media Buyers, Ago, as she talks about what to improve for Q4 and the rest of the year.
Black Friday and Cyber Monday are considered to be the busiest shopping days in the United States. Millions of people hitting the web hot deals. Learn from Maryana, one of our Lead Media Buyers - what strategies you can implement in preparation for Black Friday and Cyber Monday.
Creating a voice-over creative has become one of the most prominent forms of digital advertising in the world today. It is served to millions of viewers through different distribution channels. Tune in to DimNiko's latest podcast as Oriana, our Business Development Manager, talks about creating a voice-over creative from scratch.
Do you know that comparing different versions of your ads, will help you identify which has the better conversion rate? Split testing is your solution to find your audience winning interest. Tune in to this podcast episode to discover more about it from Alex, one of DimNiko's amazing media buyers.
Your brand style is the standard you set that will define your business. This may refer to the logo, colors, and visuals. In this podcast, Tatev, a copywriter in DimNiko will enlighten you the importance of having a copywriting style for your business.
Q4 is coming faster than you think. Are you prepared for the Holiday Season? You need to be ready before the season starts because your customers are searching for gifts as early as you may think. Listen to Garyth, DimNiko's Business Manager, and get a jumpstart on your planning.
Warming up your Facebook pixel is the best you can do to have a good response to your ad campaign. But, how can you effectively do it? In this episode, Patri will teach us the importance of doing this and how we can do it properly.
How can you effectively A/B test your landing pages? Isabel, one of DimNiko's Media Buyers will talk about how doing A/B testing landing pages and how it will benefit you. This type of landing page experimentation will help you validate your assumptions that are backed up by real data.
Pixels are commonly used for conversion tracking. It is the easiest method of tracking. Learn about our tips to avoid tracking problems. Listen as Monika, talks about the importance of proper pixel implementation for accurate data reports.
Surely, new customers will look for reviews and recommendations before making their decision. Listen as Zsoka, one of our media buyers will tell us the importance of social proof and how we can take advantage of it.
A container that holds a file with a list of all your products is the product catalog. Ever wondered how you can effectively manage your product catalog effectively? One of our media, Matej, will discuss other ways how you can effectively structure your catalog campaigns.
To ability to sell your products in different countries using a single ad account is a thrilling way to help scale up your business. In this podcast episode, Quintin - one of our media buyers, talks about geo-targeting different countries to sell your products effectively. Tune in!
iOS update allows the measurement of web events from iOS 14 and future devices. Ago will talk about how to better understand your data by having the latest iOS14 update.
It is important to set up your campaigns properly. Listen to our podcast episode today and understand the importance of proper campaign structure.
Big-time brand and even bigger work - An agency span every corner of the world and serving worldwide audiences. Listen to Andrew on our today's podcast and learn how he grew his company.
A funnel is a process of turning leads into customers. It is like casting a net to capture leads and then slowly nurture prospective customers. In this episode, Dan and Garyth will talk about what should be the focus of the spending for brands.
It is important to understand Facebook ad format and ad type options. This will allow you to design your Facebook ads that will cater to your specific audience and help you meet your marketing goals.
Social media can definitely help you connect with your customers and learn what they say about your business. You can also benefit from social media by advertising, promotional giveaways and mobile applications. Listen to this podcast and learn more from Patri.
Facebook is updating attribution globally for all advertising after difficulties have been identified when collecting data as a result of the iOS 14 update. Learn about this in this podcast as Matej explains how testing your attribution window can help you.
Advertisers compete with almost similar-looking posts. This is one factor that makes it difficult to catch users’ attention. Consider using frames for your creatives. This and more in this podcast with Zsoka. Make your ads the star of the show.
With the increase in internet users and considering the the time we spent online, it has become easy for businesses reach their customers. Ago will teach us how choosing the right campaign type will help targetting people who are interested in your products or services. This will help you save a lot of money.
Audience segmentation allows you to match messages, media, products, and services based on the specific needs and preferences of the audience. In this podcast, Quintin will walk us through how to benefit from identifying the creatives that work best for your audience.
In this podcast episode, you will learn about the customer journey. Maryana will highlight the importance of understanding your customer's journey and how you can customize your ad content accordingly. If you do know your audience well, you should be able to adjust your content to target them with an ad that resonates with them.
Dive into this episode to learn more about the latest update of iOS 14 and it will affect Facebook advertising especially the e-commerce industry. Discover ways how to adapt to these changes, especially when it comes to analyzing your data.
In this episode, Ago emphasizes the importance of winning ad creatives when doing dynamic ads. This, and more on this 6th part of our Facebook Ads Creative Testing Podcast Series.
One of our media buyers Agota, will take us through her methods of testing creatives. Testing dynamic ads has been one of her methods, you will learn more about it here in part 5.
When testing creatives for our ad accounts, one of our rockstar media buyers Zsoka uses 2 methods. You'll learn her methods right here in part 4 of How to Test Your Facebook Ad Creatives. Tune in to discover new strategies you can apply to your own ad campaigns.
For Part 3 of How to Test Your Facebook Ad Creatives, we will be learning from Quintin Riekert, one of our media buyers. His creative testing involves using dynamic creatives and nailing your target audience. Discover ways to build your skillset by using different audience testing options to get your ads to perform.
In Part 2 of How to Test Your Facebook Ad Creatives, we'll be hearing from Matej, one of our media buyers. He's a veteran in the industry running upwards to 100K in spend/day. Matej's ad creative strategy aims to lower CPA, increase ROAS, and scale ad accounts.
Your creative strategy is one thing, but you also need to understand how to properly test your creatives. We've recently asked our media buyers how they test creatives and we received 7(!) different ways to test creatives. In this series, Dan will outline how Fraser, one of media buyers, tests creatives. Stay tuned for next week for Part 2.
Are you CPMs trending higher than expected? Looking at client's ad accounts we see this problem day in and day out. Recently we've been seeing one common issue: Age breakdown. Tune into this week's episode to learn how this one simple trick can help lower your CPMs practically over night.
Your creative strategy is one of the most important components in regards to your ads success. In today's episode, Dan is going to breakdown how we build out our client's creative strategies where we see almost immeidate returns.
Testing ad sets and campaigns can be tricky. You don't want to turn off too soon and potentially missing a scaling opportunity, but you don't want to turn off too late and lose money better spent elsewhere. During this episode, Dan discuss how to know it's time to return an ad set or campaign during the testing stage.
Does your website convert your web traffic? If not, you need to improve your website conversion rate. During this episode, Dan discusses the main elements to focus on to improve your website conversion rate.
Traffic Diversification is more important then ever before! With Facebook results all over the place, complimenting your ads with Google Ads is a great way to reach a new audience at a cheaper price. During this episode, Dan jumps into why you need to run on Google and Facebook Ads, and how to allocate your ad spend.
Unpopular opinion: your ad account strategy is NOT your brand strategy. It's 2021 people and marketers should know by now the importance of having a full brand strategy. In this week's episode Dan discusses the difference between your brand strategy vs your ad account strategy and WHY they are not the same thing...
iOS 14 has been the talk of the town since 2021 started. In this episode, Dan discusses 6 things you need to understand about iOS14 if you're running FB Ads.
Each week Dan talks to 10+ brands, digging into their Facebook Ads and identifying where their problem areas are. In this episode, Dan jumps into what are the 4 most common questions he asks when he talks to brands.
Has your ad account been disabled? We might have a solution for you... In this episode, Dan discusses the importance of 2 factor authentication when it comes to disabled ad accounts.
When it comes to scaling your Facebook Ads there's always tons of different strategies you can use. In this episode, Dan runs through 6 strategies you can use to scale your campaigns.
As an eCommerce brand staying onto of holidays is a great way to capitalize. Whether it's a sale for a specific holiday, or a new creative angle, there's always a way you can make use of holidays. In this episode, Dan goes through some of Quarter 1's best holidays to capitalize on.
2020 has been a wild year. Tonnes of unexpected events have happened not only throwing off everyone's plans, but also making businesses pivot away from their traditional ways. In this episode of the eCommerce Toolbox, Dan jumps into 4 tips you can use to lower your CPMs moving in 2021.
Brand building is like building a house. If you try to build a brand without ever building one before, you'll make a lot of mistakes. This is why working with an agency will help your brand succeed. In this episode, Dan discusses the top 5 things you need to look for when you're considering to work with an agency.
Tons of brands tend to ignore their conversion rates. They assume they can scale their brands by simply increasing their ad spend and just simply ignore their CVR, hoping for the best. During this episode, Dan will cover why your conversion rate is important when scaling your ads and actionable tips to help improve it.
When it comes to brand building, there's just some things you can't ignore. Lifetime Value is one of those things. If you're ignoring your LTV, your brand is leaving easy money on the table. In today's episode, Dan is going to jump into what LTV is all about.
There's a difference between building an eCom brand and building a SUCCESSFUL eCom brand. Do you know what it is? Well that's why we're here! Dan will take you through s6 factors what could help you create an successful 8 figure eCom brand. All you need to do is watch today's episode.
We all know how important it is to have good creatives, the problem is that we don't always know what exactly good creatives are. Dan is going to share with you the creatives that some of out big spenders are using to target their Middle and Bottom of funnel audiences.
If your cold traffic isn't profitable, your business model will not succeed. In today's episode, Dan will cover why you need your cold traffic campaigns to succeed before you can scale. Discover Dan's tricks for cold traffic scaling to massively increase your sales.
Finding that one particular group of people who will bring you in the most bang for your buck can sometimes be a little tricky. This week, Dan will show you exactly what audience segment you need to target.
The secret behind successful ads is all about testing creatives. Let Dan show you how to use one of the best tools you already have access to when setting up ads for the middle and bottom of your funnel.
Ever wondered how the big guys do it? This week in the Ecommerce Toolbox, Dan takes you behind the scene's into how DimNiko Agency sets up winning ad account structure that has taken clients' ad performance to the next level.
There's a fine line on how many products is too many to market on your store. This week Dan takes a look at what the secret number is and what your strategy should be.
We're talking about Facebook Page score this week in the ecommerce toolbox. There's a ton of confusion about how it effects your ads and why you need to prove, but our man Dan, explains it all right here in this episode.
This week in the ecommerce toolbox, Dan takes a look at how to break down your ad account results to monitor trends to determine what's working and what's not.
Taking a look into the eCommerce Toolbox to discover if post ID's or dynamic creatives are better for ad performance.
What's in the eCommerce Toolbox today? In this episode Dan discusses why you need to be testing creatives in order to successfully scale ad campaigns.
During this episode of Ecommerce Titans, Dim interviews Melvin Chee who started off as a major player in the dropshipping industry who has successfully transitioned into the brand building space. He has built numerous well-known brands including UV shorts. He's one of the few people who have been able to move from DTC to brand builder. In this episode we dig into the infrastructure and behind the scenes of building a brand.
Melvin Chee
Facebook: https://www.facebook.com/melvin.chee.1
LinkedIn: https://www.linkedin.com/in/melvinchee99/
Website: eubi.com.au
During this episode of Ecommerce Titans, Dim interviews Josh Elizetxe from Snow Teeth Whitening. Josh has an extensive history with growing businesses and online marketing. They discuss everything from the foundations and struggles of entrepreneurship, influencer marketings, and how to create massive brand awareness.
Josh Elizetxe
LinkedIn: https://www.linkedin.com/in/josheeeeeee/
Website: https://www.trysnow.com/
Instagram: @joshsnow
Some of the best performing creatives are from your customers. User-generated content is the perfect way to build trust and relatable content. In this episode, Dan discusses 2 simple ways to ask your customers for UGC.
As marketers, we get our inspiration from other top notch markers for creative inspiration. In this podcast, Dan jumps into some top tier brands you need to be keeping a close eye on for their legendary creatives.
In this episode, Dim speaks to Monika Apostolidisz, lead media buyer at DimNiko agency. She unleashes the exact media buying tactics and strategies used to scale some of our larger clients. Together they discuss how to break down the difference between an ad account that is having troubles scaling and ones that are having a lot of success. And, how you can implement the same components into your ad account to mimic their success. Then Monika shares a case study on how we scaled one of our clients to $50,000 in ad spend / day.
In this snackable episode, Dan explains why having too many active campaigns is wasting your money. He goes through key points on why you need to consolidate your campaigns and the benefits you'll see in the long run.
In this 13 minute episode, Dan discusses why you have CPA issues everytime you try to spend more than $2000 a day. He explains scaling techniques using actual client accounts and issues he's seen while working with their ads.
In this episode of Ecommerce Titans, Dim talks to our Head of Partnerships Dan Baldasso. They discuss some of the most common mistakes they see inside new client accounts and what actions people can take immediately to avoid then. Then they jump into an Ad Creative breakdown.
Let us know in the comments if you liked this episode!
Daniel Baldasso
Facebook: https://www.facebook.com/daniel.balda...
LinkedIn: https://www.linkedin.com/in/daniel-ba...
Instagram: dan_baldasso
This is the first snackable episode hosted by DimNiko's head of partnerships, Dan Baldasso. He simplifies how to calculate your customers lifetime value across all traffic sources.
Joshua Chin is the co-founder and CEO of Chronos Agency, a top email marketing agency focusing on eCommerce.
In this episode, Joshua goes through the current landscape for email marketing and how brands should be utilizing email to capture their customers. After, he discusses the benefits of working with an agency and why your emails need to focus both equally on design and messaging.
If you are an eCommerce brand that wants to level up your email marketing, this episode is for you!
Facebook: https://www.facebook.com/joshua.chin.jl
LinkedIn: https://www.linkedin.com/in/joshua-ch
Sean Kemp, a phenomenal copywriting in the health and fitness space. He’s generated 8-figures online for clients in 3 years with his copy and marketing strategies In this episode, Sean dives deep into how to creatively craft copy and messaging for the 3 stages of the funnel. Later, we get into creating messaging for a direct response angle to serve your best selling product and use it as a customer acquisition driver.
If you own a supplement brand or any eCommerce company in general, this episode is a must-see to make sure your messaging is on point.
Facebook:
https://www.facebook.com/sean.kemp.140
Website: minimalistmethods.com
Zach Benson is the founder of assistagram, an instagram growth agency that has worked with giants like russel brunson and the Ritz Carlton.
In this episode, he covers how a back injury ended his professional breakdancing career, pushing him towards the online marketing industry, and how to grow massive brands using instagram.
Check out Diesel Power Gear: https://dieselpowergear.com/
Follow Van Oakes on Instagram here: https://www.instagram.com/itsyourboyvan/
Connect with Van Oakes on Facebook here: https://www.facebook.com/van.oakes
Subscribe:
Apple Podcast: https://podcasts.apple.com/au/podcast/id1501030932
Spotify: https://open.spotify.com/show/1tpmOopXtrqLC4Eel1Nn2s
Van Oakes is the holder of the world’s greatest mustache and a monster performance marketer. He is the owner and CMO of multiple 7 figure business. Most notably the 8 figure e-commerce store Diesel Power Gear, featured on discovery channel’s hit tv show “Diesel Brothers”.
In this episode, Van shares his experience in growing an online brand from low 7 figures to multiple 9 figures. He talks about his innovative giveaway model his company uses, gifting a $100,000 truck every single month. Beyond Facebook, Van dives into how to spend tens of thousands per day on Snapchat, and what it really takes to balance a high performance life with family and relationships.
Check out Diesel Power Gear: https://dieselpowergear.com/
Follow Van Oakes on Instagram here: https://www.instagram.com/itsyourboyvan/
Connect with Van Oakes on Facebook here: https://www.facebook.com/van.oakes
Subscribe:
Apple Podcast: https://podcasts.apple.com/au/podcast/id1501030932
Spotify: https://open.spotify.com/show/1tpmOopXtrqLC4Eel1Nn2s
In this episode, we talk to Dome Xharoensiri about what it takes to break into the Asean ecommerce market. Dome shares how he grew his Thai brand, Seoul Stone, into a household name that has sold over 400,000 showerheads. Finally, we find out how you can launch your brand into Asia, to capitalise on this once in a lifetime overseas market opportunity.
Robin Danielson is the CMO and co-founder of Repsports, a parent company that owns multiple health brands including the 8 figure brand Raze Energy.
Robin and Dim discuss how to scale a brand to 8 figures in sales, and how retail and online work together in perfect harmony to build massive companies. Finally, Robin talks about the importance of brand awareness, and how he had his product seen by tens of millions just by sending a crate of his product to a celebrity influencer’s birthday party.
Check out Reppsports here: https://www.reppsports.com/
And find Robin on Facebook: https://www.facebook.com/RobinMarketing
Brandon Fishman was a front runner in the new era of advertising.
He jumped into online marketing 20 years ago building himself up from the bottom. Brandon is now the CEO of Vitacup - an 8 figure brand started from a conversation with a friend. Brandon is known as a Facebook Adveritsing expert, but he’s also dabbled in different business ventures and industries carving him into the successful entrepreneur he is today. In addition to Vitacup, Brandon Fishman is the founder of NewCondosOnline.com and Internet Marketing Inc. He has built up a lifetime of entrepreneurial wisdom.
We brought Brandon onto the Ecommerce Titan’s podcast to give you front row tickets into entrepreneurship. He discussed how a fired cop with an idea went to start three massive companies doing eight figures in revenue on Amazon alone.
At the start of VitaCup, coffee was a new niche for Facebook Ads. He had to learn through trial and error to determine what would be successful or not. One of the many insightful topics that he talks about is how advertising on Facebook has dramatically changed in the last three years because of an oversaturated market.
Here’s what we discuss with Brandon on this episode:
- Exactly how he grew Vitacup into an 8-figure brand with investors and raising capital.
- His monetization hacks and platforms he uses to generate sales.
- How to utilize Amazon to sell your products
- The entire fulfillment process involved when working with Amazon
- Comparing sale generated from Amazon versus sales on Facebook.
- How Amazon approaches the ‘third party’ relation between businesses and sells on their platform
- Balancing work and personal life while being an entrepreneur
- How he took Vitacup from online to offline by selling in department stores
- The impact of selling online and selling in stores - more specifically, the data involved in convincing stores to sell your products.
- And finally, what a day in the life of a CEO of a multi-million dollar company looks like.
Check out Vitacup: https://vitacup.comFollow Brandon on Linkedin here: https://www.linkedin.com/in/brandonfishman
More Episodes like this: https://dimniko.com/pages/ecommerce-titans-podcast/YouTube: https://youtu.be/fg-qIf_4skwJoin Our Online Marketing Community: https://www.facebook.com/groups/epoch
Welcome to the eCommerce Titans Podcast.
In this brief introductory episode, Dim Niko shares what to expect in the podcast, and why you should tune in.
Don’t forget to hit subscribe so you’re notified as we begin releasing episodes - and leave us a review to kick things off!